Podcasts about azhelle wade

Are you sleeping on the money-making magic of your email list?If you've been pouring all your energy into TikToks, Reels, and likes… hold up. Because while social media might be where the buzz is, your email list is where the buying happens. It's your direct line to superfans, curious retailers, and future customers who actually want to hear from you.In this episode of Making It In The Toy Industry, I'm breaking the idea that email marketing doesn't work anymore and showing you exactly why it's still one of the most powerful ways to grow your toy or game brand when it's done right.You'll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails — you'll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... we'll talk about subject lines that actually get clicks.So if you've been wondering, “Am I doing enough with my emails?” or “Where do I even start?”, this episode is your ultimate blueprint.Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)?

Before we dive into one of the most creative plush lines I've ever seen, we need to talk about something serious — TARIFFS.In this episode of Making It in The Toy Industry, I'm kicking things off with an urgent update about the current U.S.–China tariff situation and how it could affect your toy business. I'm sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isn't optional anymore, it's essential.Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alpha's love of individuality and that “get-it-before-it's-gone” energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alpha's craving for self-expression. It's also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways.You'll hear why it's time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own.If you're ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! Hit play now and get inspired by a big-brand strategy you can actually use!Listen for these Important Moments![00:01:16] -  Tariffs are shifting fast—and they could hit your bottom line hard. I'm breaking down what's changing and how to protect your business with smart sourcing moves.[00:04:52] - Think scrap fabric can't make magic? Think again. I'm showing you how leftovers can fuel a unique product line—and even lower your costs.[00:07:16] - Step inside Toy Fair with me as Lisa Doiron reveals ThreadZ, Basic Fun's limited-edition plush line built for Gen Alpha's need for self-expression and FOMO.[00:10:39] - This isn't your average plush. ThreadZ offers exclusive drops, unique personalities, and three price points—showing small-batch vibes can scale.[00:13:07] - Lisa shares her toy journey—from Disney hits at Hasbro to launching bold new ideas at Basic Fun—and why making kids smile keeps her going.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Building your dream toy business while working a 9-to-5 might be overwhelming, but with the right mindset and a dash of creativity, you can take small, actionable steps to turn your big ideas into reality! It's all about getting scrappy, seeking unfiltered feedback, and spotting opportunities to stand out from the crowd.In this episode of Making It in the Toy Industry, host Azhelle Wade shares the four key lessons inspired by her previous interview with Ron Weizman, the co-founder of South Beach Bubbles, that will help you launch and scale your toy business—even if you're working full-time.You'll hear why it's okay to get scrappy with your first orders, why honest and harsh feedback is the secret weapon for creating products that will strike an impact on your target market, and how to identify “white space” in even the most crowded markets. You'll also hear why launching your product before it's perfect is definitely okay and is necessary for your toy or product to thrive.This episode walks you through practical tips like using local shows to test your product, leveraging unfiltered feedback to improve your designs, and finding opportunities to innovate in competitive categories.If you're dreaming of creating your first toy or looking for strategies to grow, this episode gives you the tools to take your toy business to the next level, one small, strategic step at a time!Listen For These Important Moments:[00:00] - Exciting New Podcast Format Unveiled[00:47] - Recap of Ron Weizman's Interview[02:54] - Key Lesson #1: How To Get Your First Big Order[05:48] - Key Lesson #2: The Importance of Honest Feedback[13:32] - Key Lesson #3: Finding White Space in the Market[19:00] - Key Lesson #4: Just Launch Already[23:37] - Wrapping Up with Actionable Next StepsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Struggling to get your toy pitch noticed?

Ever wondered how toys come to life through photography?

Ready to turn your toy ideas into marketable products but feeling lost in the world of virtual pitching?

Ever wonder how a kid from the South Bronx grew up to be a superstar children's book author and illustrator?

How do you pivot your toy business when your current model isn't working?In this episode of Making It in the Toy Industry, Azhelle Wade chats with Tyler Turk, founder of Crated with Love, about his journey from subscription box entrepreneur to retail board game powerhouse. When Tyler's subscription box business skyrocketed during the pandemic, it seemed like a dream come true—until the workload became unsustainable. That's when he made a bold decision to pivot to selling one-off products, a shift that transformed his business into a retail success story.Tyler shares how he tackled the challenges of transitioning from subscriptions to board games, landed his products in major retailers like Barnes & Noble, and mastered the art of adaptability in a competitive market. Whether you're looking to refine your toy business, connect with retailers, or learn how to pivot your brand to match market needs, this episode offers invaluable insights for creators, entrepreneurs, and industry professionals alike.Learn Tyler's strategies for navigating manufacturing, retail partnerships, and scaling your business without burnout. Don't miss the practical tips and inspiring lessons from this episode!

Are you skeptical about integrating AI into your toy business?In this episode of Making It In The Toy Industry, host Azhelle Wade, also known as The Toy Coach, shares her AI expertise from this year's People of Play Innovation Conference and ChiTAG -  Toy and Game Fair in Chicago, where she presented her talk on 'How AI is Making Toy Innovation and Pitching Easier Than Ever Before.' You'll see firsthand how AI can significantly 10x your toy development process with a custom GPT solution. Azhelle talked about identifying bottlenecks, researching AI tools, and planning, testing, and training your team to implement AI effectively. Take advantage of learning the five-step process to integrate AI seamlessly while preventing the pitfalls. Watch the full episode to understand how to employ AI from idea generation to creating compelling visuals and pitches that can streamline and potentially level up your toy business. Listen For These Important MomentsOverview of AI-Enhanced Workflows – [00:03:13]Integrating AI Without Overload – [00:06:53]Using AI to Refine Business Bottlenecks – [00:08:57]Custom GPT for Idea Refinement – [00:12:37]MakeItToyetic Custom GPT Demo – [00:13:52]Testing AI's Effectiveness – [00:16:20]Enhanced Workflow with Cast Magic – [00:21:21]Addressing AI Concerns and Limitations – [00:25:41]Generating Toy Ideas Using ChatGPT – [00:29:34]Implementing AI in Teams and Processes – [00:33:29]Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have you ever wondered how a simple office toy evolved into a toy phenomenon? In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persistence, and passion. He discusses the importance of staying connected to your audience, maintaining product quality, and the critical lessons learned in balancing growth and focus. Learn about the unique steps of toy design, the challenges of innovation, and what it really takes to succeed in the competitive toy industry. Aaron's insights offer a behind-the-scenes look at toy development that every aspiring creator and toy enthusiast will love. From inspiration to production, this is an episode you don't want to miss!Listen For These Important Moments00:36 Aaron's Journey: From Silicon Valley to Putty Innovator02:35 The Slime Craze and Establishing a Permanent Footprint04:02 Developing Thinking Putty for Adults05:13 The Accidental Discovery of Putty07:24 The First Steps to Entrepreneurship09:27 Scaling Up: From Office Pool to Retail Success15:51 The Importance of Focus and Specialization19:41 Sustainability and Local Manufacturing25:01 Navigating the Slime Craze30:48 Quality and Consistency35:19 Innovations and Future TrendsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators!Listen For These Important Moments05:25 Lisa's Journey: From Editing Stories to Crowdfunding Consulting11:22 The First Steps for a Successful Kickstarter Launch18:47 Indicators That Crowdfunding Might Be Right for You24:30 The Importance of Building an Audience for Crowdfunding Success30:56 Engaging and Maintaining a Community of Backers36:45 The Role of Visuals and Multimedia in Kickstarter Success41:03 The Significance of the Pre-Launch Phase in Crowdfunding49:20 Understanding and Navigating the U-Shaped Curve of Campaigns55:12 Key Elements of Post-Launch Engagement for Repeat BackersSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Want to know how to ‘wow' your way into the competitive toy industry? In this episode of Making It In The Toy Industry, host Azhelle Wade looks into Richard North's life, sharing how he went from a determined 19-year-old to a multi-award-winning entrepreneur and the founder of Wow! Stuff. You will learn about his career's turning points, such as being featured in Channel 4's Secret Millionaire TV Show, including the emotional inspirations behind the creation of Wow! Stuff and groundbreaking ideas that keep the company pushing forward.Find out the importance of mentorship, early business ventures, and how innovation can stem from unexpected places like the novelty 'Butt Face' towel. Get ready to be inspired by Richard's stories from personal heartbreaks to meeting scientists, forging a path toward tech-infused toys and revolutionary 'puppetronics.' Listen to this episode for expert insights and fascinating anecdotes that captivate and educate aspiring toy creators like you! Listen For These Important Moments01:17 Early Challenges in the Toy Industry04:01 Building a Resilient Team07:35 The Importance of Recruitment09:40 Richard's Entrepreneurial Journey21:20 The Psychology of Consumer Behavior27:04 Why Richard Started Wow! Stuff33:53 From Novelties to Toys36:17 Innovating with Wow! Stuff39:36 Collaborations and Future Plans49:20 A Heartfelt Business Story52:44 Childhood Toys and Final ThoughtsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Curious about what happens when major toy industry players team up?In this episode of Making It In The Toy Industry, host Azhelle Wade cracks open the toy box on the epic merger between The Toy Association and People of Play. You'll hear straight from the toy legends — Mary Couzin and Greg Ahearn—as they give us backstage passes on their big plans for events like POP Week and ChiTAG, and how this merger is shaking things up for the toy industry. The guests shared what sparked this merger and the opportunities that await toy creators, inventors, and enthusiasts in the long run.You'll also get to hear solid tips on how to make the most of toy fairs and events like pitching, networking, and thriving in an industry that's always leveling up. Whether you're a toy biz vet or just starting to dip your toes in the toy industry, LISTEN to this episode because it is packed with everything you need to level up your toy game!Listen For These Important Moments01:36 The Major Merger: The Toy Association and People of Play08:27 Maintaining the Spirit of POP13:11 Immediate Changes and Future Plans20:00 Nostalgic Toys and Their Comebacks21:35 ChiTAG and POP Week: Coming this November 2024!24:15 Young Inventor Challenge and Industry Opportunities25:57 Networking Tips for New Inventors29:52 How to Make the Most of ChiTAG and POP Week32:55 Encouraging New Toy InventorsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping's Best Toys, and the Today Show's It List. During this chat you'll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement. Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success.  If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.Listen For These Important Moments02:51 Marina's Journey: From Journalism to Toymaking04:49 Creating a New Toy Category During the Pandemic05:55 Aesthetic and Design Story of Hugimals08:12 Hugimal's Recognition in Big Publications12:19 Role of Pilot Programs in Product Validation25:46 Leveraging Media Expertise for Brand Success29:55 Changes in the Media Industry35:27 New Products from Hugimals World38:49 Importance of Experts & Research in Toy Development49:37 Marina's Favorite Toy as a KidSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

In this episode of the Profitable Play Podcast, we dive into the crucial steps every indoor playground owner must take to ensure a safe and profitable holiday season. With the gifting season fast approaching, it's essential to not only curate an appealing retail inventory but also to vet your vendors thoroughly. Your reputation is on the line, and selling unsafe or non-compliant products can have serious consequences.We welcome back a fan-favorite guest, Azhelle Wade, AKA The Toy Coach, to guide you through the process of vendor vetting and toy safety. Azhelle shares her expertise on how to ensure that the toys and products you stock meet all safety standards, especially if you're considering handmade goods or working with local vendors. She also provides actionable tips on reducing your liability as a retailer, so you can protect both your business and your customers.Episode Notes & "Cheat Sheet":Key Takeaways:Why vendor vetting is crucial for your business's reputation and safety.Step-by-step guidance on ensuring toy safety and compliance with industry standards.Special considerations for handmade goods and local vendors.How to minimize risk and liability during the holiday season.Azhelle's Safety Bundle:Azhelle's Website: https://www.toycreatorsacademy.com/Azhelle's IG: https://www.instagram.com/thetoycoach/OTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2024 Guide: http://bit.ly/3GwXQASPlay Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fDFund Your Indoor Play Business: http://bit.ly/38KbYbzCourses & Consulting: http://bit.ly/3N7bPAIIndoor Playground Business Courses: https://bit.ly/37yCxACMichele's Instagram: https://bit.ly/3Ia4PTKMichele's Website: https://www.michelecaruana.comYouTube Channel: https://bit.ly/3JDkSe7FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bPETSY Template Shop: https://bit.ly/40RF5D4Recession Prep Playlist: https://www.michelecaruana.com/recessionprepPlay Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.Listen For These Important Moments:00:33 On the Road: Astra Board Meeting01:04 Introducing Amy Porterfield04:13 Amy's Journey to Entrepreneurship17:48 The Value of Partnerships20:21 The Importance of Affiliate Partnerships21:08 Lessons from a Business Partnership25:17 The Power of Email Marketing33:10 Creating Effective Lead Magnets38:20 Childhood Inspirations and Final ThoughtsSend The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank? In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You'll also hear about "Topias"—group launches where multiple creators team up to support each other's campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.If you've got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don't want to miss!Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

What Can a Pediatric Occupational Therapist Teach Us About Toys?In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Kerri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field.Kerri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play. Want to help your child master the art of tying shoelaces? Kerri's got a tip for that—use toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Kerri's got that covered too in her book “Wired Differently.” And if you're worried about how tech has sidelined physical activities, her new book “Fine Motor Foundations” addresses this head-on with practical advice.Episode Cliff Notes:Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15)Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45)Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42)Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30]Hear Kerri Wilmot's personal stories about memorable toys from her childhood. (Timestamp: 30:05)Mentioned In This Episode: For the links mentioned in this episode visit www.thetoycoach.com/236Send The Toy Coach Fan Mail!The Toy Challenge: Idea To Prototype in Just 5 Weeks! Click Here for details and to join. Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode.Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged. How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but it's a surefire way to tank your reputation, deliverability, and those all-important open rates. Tarzan joins the show to get real about to build a valid email list—whether it's with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button.

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Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden licensing deals. Whether you're a seasoned inventor or a newbie in the toy world, there's a nugget of wisdom here for everyone.What are the secrets to a successful toy pitch?Episode 225 zeroes in on the nuanced relationship-building in the pitch process. Learn how showcasing your background, even outside the toy industry, can play a critical role in catching a company's eye. Lee Allentuck likens the pitch process to job interviews and emphasizes the necessity of a brief yet impactful self-introduction.Stop playing with your toy idea, and learn to create a seriously impactful pitch in this episode. Tune in, take notes, and prepare to conquer the toy industry.3 Key Takeaways:Discover the Secrets to a Successful Licensing Deal [Timestamp: 15:42]  Find out the keys to negotiating a winning licensing agreement for your toy inventions! Lee Allentuck shares invaluable insights on being realistic about product value, ensuring fairness in negotiations, and protecting intellectual property.Learn About the Essential Connection Between STEM Toys and Creative Development [Timestamp: 21:30]  Learn how working with Blue Marble's STEM-focused products has influenced innovative toy development and discover Lee Allentuck's personal passion for STEM education, which fuels his professional journey.Unlock the Professional Approach to Pitching Toy Ideas [Timestamp: 10:56]  Learn the importance of a brief self-introduction and professional presentation in the toy industry's pitch process. Lee Allentuck compares it to a job interview, emphasizing marketing, experience, and credibility to stand out, just like top stars in the entertainment industry.For the links mentioned in today's episode, visit thetoycoach.com/225Send The Toy Coach Fan Mail!Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the Show.

Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden gems for toy and game creators looking to snag media attention and make lasting impressions without the hustle and bustle of traditional trade shows. Already planning to attend Sweet Suite? Hit play on this episode to learn how to get noticed on the show floor.Once you've got the inside scoop on these media events, Azhelle shares five game-changing tips to transform your booth into a social media sensation. Hint: it's all about engagement and fun! You'll learn how to captivate your audience with interactive experiences, leverage strong branding and social media presence, and lay the groundwork for future collaborations with influencers and media moguls.This ONE invite-only toy industry event could make your toy brand go viral. Find out how to create an unforgettable booth that stands out, why these events are crucial for your brand's visibility, and where you can maximize your exposure. What's In This Episode:Discover why trade shows might not be the only way to get your toy noticed.Learn about exclusive influencer and media events like Sweet Suite and Holiday of Play. Find out the key tips to create an engaging booth that stands out at these events. Explore creative social media strategies to maximize your event presence. Understand the importance of strong branding and how to implement it effectively. Get insider advice on how to plant seeds for future collaborations with influencers and media attendees.Hear the ultimate bonus tip to calculate the ROI of attending these media events.For Links Mentioned In This Episode, Visit:https://www.thetoycoach.com/224Send The Toy Coach Fan Mail!Support the Show.

Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn't the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partnering up in the world of invention. April is a licensed inventor and the co-creator of the Tabletop Game Design Masterclass. In this episode, she shares key considerations you should keep in mind when choosing a partner for your next big idea.April Mitchell, an experienced inventor and designer, brings her unique perspective to the mic in this episode. With no formal education in design or toys, April has successfully navigated the tricky waters of the toy and housewares industries to license her innovations—and in this 2 part episode, she's sharing how!April's four kids double as her creative team, playtesting and contributing to her toy studio, 4A's Creations. She delves into the benefits of bouncing ideas off a collaborator, leveraging different strengths, and avoiding creative burnout. Curious about what other nuggets of wisdom are in store? Hit play on this episode to find out, and subscribe so you don't miss part 2!In part two, April Mitchell returns to discuss achieving goals and nurturing self-worth so you can be ready to receive the success that is meant for you. Listen now.Episode Cliff Notes: Discover April Mitchell's inspiring journey from having no formal design education to signing successful licensing agreements in the toy industry.Learn about the unique product that marked April's entry into the housewares market—a clever invention called "Right Height."Find out how April's four children play a crucial role in testing and developing her toy and game ideas.Explore the value of partnerships in game design and the benefits of brainstorming with collaborators in the industry.Hear about the challenges of fitting game components into limited shelf space and managing packaging constraints.Learn how using kids in content creation for products and social media can provide authentic and engaging promotional material. Don't miss the pivotal advice on effective communication and following up with companies to ensure your ideas get noticed.Send The Toy Coach Fan Mail!Support the Show.

Ever wondered why brands like Barbie have products in unexpected categories? Or, why licensed products often come with a premium price tag?  Well, you might just be intrigued by the lesser-known complications and exhilarating opportunities that lie within the licensing labyrinth. In this episode of Making It In The Toy Industry, host Azhelle Wade interviews Anita Castellar to unveil the complex dance of toy licensing, where every step—from initial outreach to the final signature—matters immensely. More often than not, it's not just about the big names or flashy trademarks, but also about sustainable strategies and the ever-evolving consumer engagement through social media platforms.Learn from Anita Castellar a mastermind with over two decades in the toy and licensing space, and the visionary force behind Fangirl Consulting and Brand Management. Anita doesn't just tell it like it is—she's lived it from the merchandise-lined streets of Disney theme parks to the strategic war rooms of Lucasfilm. In our discussion, she drops a golden nugget of wisdom on the true cost of licensing—think hidden fees, product testing demands, and insurance traps that can trip up the unwary manufacturer. And this is just the tip of the iceberg, as the episode pans out to explore why niche properties struggle in a landscape crowded with giants and how influencers and digital tools can propel a brand from obscurity to household fame. If your curiosity is piqued, lean in, because there's a whole spectrum of lessons to be gobbled up.Hit play on episode 216 for wit, wisdom, and a walkthrough of the licensing process that won't just educate but might just motivate the next big wave in the toy industry.Episode Cliff Notes:Learn why niche properties and diversity face challenges in the licensing industry and the discrepancy between verbal support and actual opportunities for new brands. Find out how Anita's experiences at Disney, Hasbro, and Lucasfilm shaped her understanding of product life cycles and brand longevity. Discover the key factors that make a brand attractive for licensing from a manufacturer's perspective, including reach and consumer behaviour.Hear about the surprising complexities and potential legal implications of protecting intellectual property in the age of AI-generated content. Learn how small intellectual properties can strategically partner with manufacturers to begin their journey in the licensing world.Find out Anita Castellar's personal frustration with the lack of support for non-major brands and the challenges she faced while negotiating licensing agreements. And finally, discover the growing importance of digital elements, like AR/VR and AI, in the future landscape of toy licensing and what this could mean for the industry. Support the show

Are you struggling to crack the networking code in the toy industry? Tune in to episode #207 of The Toy Coach Podcast: Making It In The Toy Industry as Azhelle Wade, unveils the secrets behind successful networking. Spoiler? It's easier than you think. The host debunks myths surrounding industry connections and shares invaluable tips for building meaningful relationships that drive professional growth.When you listen to this episode, you'll discover how genuine connections can open doors to unexpected opportunities. Azhelle shares firsthand experiences and insights gleaned from her three-year journey in The Toy Coach. Learn the importance of authenticity in networking and how it can lead to fruitful collaborations and partnerships. If you've ever wondered exactly how deals and partnerships came to be, then you can't miss this episode,Episode Cliff Notes:The surprising truth about networking myths and how they might be holding you back in the toy industry.Ever wondered how professional friendships can evolve into game-changing opportunities? Listen in to hear how it happened for Azhelle.Discover Azhelle Wade's personal journey through the toy industry and the invaluable lessons she learned along the way.Learn the one networking mistake most professionals make and how to avoid it to accelerate your career growth.Dive deep into the importance of authenticity in building genuine connections that can supercharge your success.Find out the one thing that you need to have in place before you start networking.Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/207 for the links mentioned in today's episode.Support the show

How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers.The episode revisits a critical discussion from October 2021, examining the intricate details and recent amendments of the bill turned into law. We explore the initial intentions of the bill, which aimed to encompass childcare items, children's clothing, and toys, and discuss the significant changes it underwent before becoming law. One of the notable alterations includes the exclusion of children's clothing from the bill and the refined definition of 'childcare items,' emphasizing products designed for sleep, relaxation, feeding, sucking, or teething.The Toy Coach sheds light on the financial implications of non-compliance with the new law, analyzing the fines and penalties associated with failing to adhere to the new regulations. The episode also covers consumer reactions and sentiments, highlighting how the law is perceived as both a progressive step and a performative act by different segments of the population.The episode explores the opportunities and challenges this law presents for toy manufacturers, including the need for rapid adaptation and the possibility of developing new gender-neutral product lines.This episode is a must-listen for anyone interested in understanding the complexities of the California gender-neutral toy law, its implications for the toy industry, retail strategies, gender norms in toy marketing, and the broader societal implications of such legislative changes. It's an essential resource for toy industry professionals, retailers, manufacturers, marketers, and consumers looking to stay informed about the latest trends and regulations in the toy industry.EPISODE CLIFF NOTES:Learn about the origins and updates of California's gender-neutral toy law [00:00:30]Find out how Assembly Bill 1084 has evolved since its introduction [00:01:02]Discover the implications for childcare items and toy categories [00:02:21]Understand the changes in retail space and consumer attitudes [00:04:06]Explore the financial implications of non-compliance with the law [00:03:36]Delve into retail strategies for implementing gender-neutral sections [00:05:01]Analyze the potential impact on toy manufacturers [00:24:12]Examine the creative opportunities arising from these changes [00:34:23]Discuss the broader implications for toy retailing and gender norms [00:37:27]Recap of the episode with key takeaways [00:38:00]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/202Support the show

This episode we're getting a masterclass from The Toy Coach herself, Azhelle Wade. At first second-guessing herself, Azhelle eventually found confidence in her talent, leading to her working for big toy companies like Mattel and Toys R Us. She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step  guidance, downloadable worksheets, and group coaching. In this episode she shares about: Choosing between the corporate path vs inventor path vs entrepreneur path in the toy industry How she found her niche of coaching toy makers while also pursuing her own toy aspirations The success she has found in marketing through her podcast Making It In the Toy Industry and maintaining an Evergreen model for her courses Highlights include: 04:14 Overcoming Imposter Syndrome 06:56 Understanding the Different Paths in the Toy Industry 08:40 The Transition from Corporate to Entrepreneurship 17:15 The Benefits of Having a Podcast 25:05 What Sets The Toy Coach Apart 32:25 The Stress of Running a Hands-On Course 34:47 The Strategy of the Evergreen Model & Seasonal Webinars 40:20 The Importance of Promoting Your Course 46:25 The Strategy of Targeting Local Stores First 53:20 The Challenges and Opportunities of B2B Consulting 55:48 Advice for Side Hustlers Transitioning to Full-Time Entrepreneurs Check out episode 384 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp. Links mentioned in this episode Azhelle's Website: Website: https://www.thetoycoach.com/  Azhelle's Instagram: https://www.instagram.com/thetoycoach/  Afro Unicorn SHP Episode: https://www.youtube.com/watch?v=wlAld_Fcwso  Easy Webinar: https://easywebinar.com/  Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Azhelle's Instagram: https://www.instagram.com/thetoycoach/ 

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasmania. Virginia has also hosted over 500 episodes of the Morning Kids Podcast. Beyond her professional achievements, she is a dedicated mother, entrepreneur, and an aspiring toy creator.Azhelle Wade is thrilled to have her on the show, picking up where the 100th episode left off. They discuss Azhelle's background with Sesame Street and in the toy industry and delve into her motivations for starting the podcast. Azhelle shares her enthusiasm for assisting creators in transforming their ideas into finished products. Virginia poses several unexpected questions, ranging from Azhelle's thoughts on imposter syndrome to addressing sustainability challenges in the industry. This behind-the-scenes glimpse into The Toy Coach's journey offers valuable insights and inspiration.EPISODE CLIFF NOTES:[03:18] Virginia has interviewed many people in her career, but she's a little nervous in this interview. [05:49] When does Azhelle sleep? She gets a lot done using tools and repurposing content. [10:26] We talk about Episode 100 and Azhelle being a child actress on Sesame Street. She's also always been an entrepreneur. She loves potatoes, is allergic to cats and dogs, and was diagnosed with cancer in her late 20s while working at Toys R Us. [13:29] While working, Azhelle discovered that there was a need for information on helping people get started with their toy products. [14:01] Azhelle realized that she should do a business around her toy knowledge, and she started her podcast about the toy industry.  [18:02] If you feel insecure, remind yourself that it will pass. [28:02] Azhelle is the most proud of her podcast and the community that it has created. [32:07] We talk about the importance of focusing on what works as opposed to moving to the next thing. [33:32] Azhelle has always dreamed of being a CEO of a toy company. She now has her own business and has discovered the value of living in truth and honesty and being herself.[39:17] Being stuck on growth and revenue over innovation can be frustrating. Profit over quality can be frustrating. [40:48] Is there room for innovation? At the end of the day, profits need to be made. It's like a revenue hamster wheel that can stifle creativity. [41:57] We talk about AI and generating concepts. [45:23] We talk about my 200th Episode wish. Join Toy Creators Academy!MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/200Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

www.inthedollworld.com  In this wonderful episode of In The Doll World,  I am joined by Azhelle Wade, the Toy Coach. Her journey to a key figure in the toy industry is an incredible testament to the power of passion and commitment and her love of teaching and being creative.Embark on Azelle's journey as she shares her reasons for leaving corporate life to pursue her dreams. Explore the challenges and misconceptions of entering the toy industry, enriched by Azhelle's valuable insights. Discover the Toy Creators Academy, a platform designed by Azelle to support and guide emerging toy creators, offering a wealth of resources and industry insights.As our conversation deepens, we explore the crucial issue of representation and inclusivity in the toy industry. Azhelle opens up about her experiences as an African American woman in the field, highlighting the rise of black-owned toy companies and her aspiration to create black dolls. We wrap up with an inspiring discussion about fostering entrepreneurship and expanding toy culture. So, grab your headphones, tune in and let's embark on this fascinating journey into the world of toy making.To find out more about Azhelle , The Toy Coach or the Toy Creators Academy visitwww.thetoycoach.com#thetoycoach #toycreatorsacademy #ITDW #inthedollworldpodcast #dollpodcast #georgettetayloritdw #dolls #toysSupport the showHey!!! Get a shout out on an upcoming episode as a thank you for your monthly support of In The Doll World. Click here to support. Thank you for listening to In The Doll World, to see all the artists we have featured on the show or to leave a review visit www.inthedollworld.com or to see our video interviews please visit our Youtube channel at www.youtube.com/inthedollworld.com. Did you know you can now listen to In The Doll World on Alexa, just ask Alexa to open "Doll World"

Are you "toying" around with an idea for a toy or game that you want to license? Don't miss the chance to pitch and playtest that idea in 2023 at POP Week. In this episode of Making It In The Toy Industry, Azhelle Wade aka The Toy Coach, highlights a beloved toy industry event that is designed to create opportunities for toy inventors and entrepreneurs like you. Act fast because registration for this once a year in-person event is STILL OPEN.Pop in your earbuds and listen as Azhelle explains what to expect from the 2023 People of Play Innovation Conference in Chicago, and why you need to be there. Founded by the Toy Hall of Fame inductee Mary Cousin, Pop Week is a week-long innovation extravaganza that has been connecting the toy inventor community for 21 years.Your conference pass includes mentorship opportunities with industry professionals, a ticket to the prestigious TAGIE Awards, the Young Inventors Challenge, and the CHITAG public toy fair. What makes Pop Week stand out is its inclusive focus on the public, making it the perfect opportunity to create instagrammable moments and playtest your latest products. If you've been holding back on hitting the RSVP button for POP Week, after this episode that will all change. Reach out to info@thetoycoach.com if you are on the fence, and we can decide which portion of POP Week is best for you to attend.Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up. Support the show

Are you dreaming about Barbie yet? This week we do a deep dive into the marketing that has continually been going viral since April of this year. We explore how the iconic doll brand also became a digital marketing icon by creating trends and making marketing moves that will go down in toy history. Get ready to dive into the world of Barbie and her groundbreaking marketing team for the highly anticipated live-action film, releasing on July 21st, 2023.Over the past five years, marketing strategies across all industries have shifted to social media platforms, leading big brands to market on Facebook, Instagram, and Google Ads. But how does a brand stand out amidst the constant scroll? Barbie's team seems to have the answer, embracing iconic partnerships and leveraging the signature pink and femme essence of the Barbie brand.In this episode, your host Azhelle Wade, a toy industry expert, takes you on a journey through some of the most successful Barbie marketing efforts deployed in recent years. She breaks down how you can apply similar concepts to your own toy business, regardless of whether you're an aspiring toy entrepreneur with limited funds or a toy executive looking for creative marketing ideas.From the Barbie Selfie Generator that went viral on Instagram to the Barbie Xbox Controller collaboration with Forza Horizon, and the immersive Barbie World Experience, you'll discover the power of creating unique, Instagrammable moments that captivate your audience and build a sense of brand ownership among consumers.So get ready to learn from Barbie's marketing playbook and discover how these marketing moves can inspire and elevate your toy business. Whether you're a toy startup or an established toy company, this episode will provide you with valuable insights on how to engage and captivate your target audience like never before.So grab your headphones and get ready to dive in.EPISODE CLIFF NOTES:[02:10] The Rise of Social Media Marketing: Discover how Barbie's marketing team mastered social media and gorilla marketing in the digital age.[03:25] Barbie Selfie Generator: Learn how the iconic Barbie selfie generator went viral on Instagram and engaged audiences with personalized Barbie movie posters.[06:00] McDonald's India Best Use Case: Uncover how McDonald's India creatively used the Barbie AI app to promote their Big Mac with a Barbie movie twist.[14:06]Barbie Malibu Cafe: Explore how the Barbie Malibu Cafe created an Instagrammable and immersive experience for fans, and how you can do the same for your brand.[22:07] Themed Airbnb for Your Brand: Discover how Barbie's Dreamhouse Airbnb listing allowed fans to experience the world of Barbie in real life and how you can do something similar.[28:10] Barbie Going Viral: Observe the power of organic marketing as Barbie-related content goes viral, demonstrating the impact of social media on brand engagement.[34:05] Do Your Homework: Pick one of the Barbie marketing tactics discussed and start planning how you can apply it to your brand.Have a great idea for a toy or game? Start here. Visualize, Validate, and Vow to make your toy or game idea real in this 5 day bootcamp. Visit learn.thetoycoach.com/bootcamp to sign up.Support the show

Ever since my childhood fascination with Polly Pockets, I've been enamored with toys and video games that allowed me to build worlds of my own. When I came across an announcement of a Polly Pocket book on Instagram, I knew immediately I had to dig deeper and get to know the people behind the book. My first outreach was to Amy Greenbank, an accomplished artist, and illustrator with a distinct style that calls back to the colorful pop art of the eighties and nineties. During this episode, we explore her artistic journey, from oil painting to digital illustration, revealing how being a consumer of products produced by the toy industry has significantly influenced the vibe of her work.Amy Greenbank did not formally study illustration, but after building a passionate following of her artwork online, Amy got the attention of Maude Campbell, the author of the book “The Legacy of Polly Pocket, Mattel's Micro Moneymaker”. During this episode Amy takes us through the journey of finding her artistic style, experimenting with various media, finding her art people online, and how she creates artwork that gives you the feeling of your favorite toys from childhood.This episode is a must-listen for all toy enthusiasts, artists, and those who simply love the nostalgia of their childhood treasures. Tune in and let Amy's colorful journey inspire you!EPISODE CLIFF NOTESDiscover who Amy Greenbank, the featured guest on episode #178 of "Making It in The Toy Industry", is and why her artistic style has caught the eye of the toy industry.Curious about Polly Pocket's resurgence? Get a sneak peek into an exciting project Amy Greenbank is currently working on, which promises to bring the nostalgic toy back in a big way.Learn about Amy's unexpected journey into the art world - no formal education, just pure passion, and a lot of YouTube videos.Interested in where artists like Amy get their inspiration? Amy's source might surprise you.Peek into Amy's early days in art - her exploration of oil painting and how she built her foundational skills might inspire you.Discover how Instagram played a pivotal role in Amy's shift from traditional oil painting to vibrant toy painting.Amy's shift from oil painting to toy painting began when she started exploring Instagram, where she found a community of other toy enthusiasts.Amy's art style was significantly influenced by nostalgic elements from the '80s and '90sTCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

In this thought-provoking episode of Making It in The Toy Industry, host Azhelle Wade and returning guest Marjorie Spitalnik dive into a sensitive but crucial topic - the impact of toy guns on children and the potential connection to real-life gun violence. Given the alarming statistics of gun violence in the U.S., they explore the responsibility of toy makers and the toy industry as a whole in shaping children's perceptions of violence and gun use.Marjorie, founder of Little Rebels, shares compelling anecdotes from parents about the positive influence of her Plush Doll Line. Yet, this positive evidence also begs a challenging question - if toys can have such a profound positive impact on children's development, can they also contribute negatively, specifically when it comes to toy guns?Join Azhelle and Marjorie as they navigate this delicate topic, probing the role of play in a child's understanding of reality and questioning whether the toy industry could be inadvertently normalizing the concept of shooting as fun. They discuss potential solutions and draw comparisons to a problematic toy from years ago.  The goal of this episode is not to provide definitive answers, but to spark a conversation about an issue that directly affects our children.Please note, this episode deals with sensitive topics that may not be suitable for children. Listen now to join the conversation.EPISODE CLIFF NOTES:Explore the thought “What if the toys we gift our children are shaping their perceptions in ways we never imagined?”Hear the positive impact of a plush doll line in expanding the mind of little girls and boys to role-play.Consider that while some toys can have a positive impact on kids mental health, there are some toys that can do the opposite.A crucial dialogue about the potential impacts of certain toys on our children's psyche and their understanding of real-world issues.Discover what the toy industry could do to make a change in the impact of toy guns.Learn about a vintage toy once deemed ok for sale that was later banned in over a dozen countries.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/175TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

In this episode, Azhelle Wade aka The Toy Coach interviews Dr. Amanda Gummer, founder of Good Play Guide, a service that provides independent evaluations and accreditations for children's toys and games. Dr. Gummer talks about the importance of evaluating toys for children's development and shares details about Good Play Guide's accreditation program. She also discusses recent winners of the Good Play Guide and how they help the industry create better products for children.The conversation talks about the Toy Associations new STEAM accreditation, established in 2021 and details how it follows the same principles as the Good Play Guide. The Toy Coach and Dr. Gummer discuss the value of having an independent, research-based evaluation program for toys and games that involves children in the testing process. Dr. Gummer shares some of the most recent Good Play Guide award winners, as well as construction toys that are becoming more environmentally friendly.Overall, this episode provides valuable insights into the importance of independent toy evaluations and how they can help the industry create better products for children's educational development.EPISODE CLIFF NOTES:Learn the importance of independent toy evaluations and how they can help the industry create better products for children's development. [0:30]Find out about Good Play Guide's accreditation program and how it helps prevent products that could damage a brand's reputation. [5:10]Discover some recent winners of the Good Play Guide, including the Family Trio and Botley learning resources. [14:40]Get insights into how construction toys are becoming more environmentally friendly. [16:25]Understand the value of involving children in the testing process for toys and games. [22:10]Learn about the new STEAM accreditation and how it follows the same principles as the Good Play Guide. [24:40]Discover the passion Amanda Gummer has for helping people make good toys for kids and raising standards within the industry. [27:00]Find out how independent toy evaluations can help prevent products that could damage a brand's reputation. [31:30]Get insights into the importance of having an independent, research-based evaluation program for toys and games. [33:50]Learn how the Good Play Guide accreditation is valid for the life of the product, not just for the current year. [38:20]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/174 TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

You might think with the release of Steal This Course that I'm a hater when it comes to online courses. That couldn't be further from the truth. I just want to make sure that you're buying courses you really need, and that you're choosing teachers who actually care about your success! Today I'm talking with Azhelle Wade (aka The Toy Coach) all about what makes a great teacher in the online business space. Azhelle and I chat about: Her course Toy Creators Academy How she's adding value to her course Why she has never thought of courses as “passive income” How you can scale your business and still provide immense value for your students Go to: deannaseymour.com/thetoycoach for the full show notes & transcripts Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

The toy industry! Full of toys that were for a along time defined by the zeitgeist and bigotries of our society is now an acrive partner in fairer representation and thus better play. Azhelle Wade is one of the primary reasons for this paradigm shift in the industry as she has worked for some of the biggest companies and created products that were best sellers. She is also a delight to interview so come learn about a classic american business with two not so classic americans! #Trend with us! --- Support this podcast: https://podcasters.spotify.com/pod/show/the-trend-with-justin-a-w/support

Azhelle Wade is having way too much fun in the toy industry since 2010 working for companies like Toys R Us, Party City, and Madame Alexander, just to name a few! She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. She's developed and grown multi-million dollar product lines and talented creative teams. She specialize in implementing product design and development tactics to increase profit margin and sell-through.Today Azhelle is known industry-wide as The Toy Coach. She joyfully works as a consultant for popular IP's and toy companies of all sizes. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.Listen to Azhelle Wade share her experience and provide insight.

“Hey there, toy people!”In this episode, we are reminded that you can indeed chase your passion and make a fulfilling life out of it. We grow up with people leading us to believe that following your passion is overrated. My guest this week, “The Toy Coach”, reminds us that that simply is not the case, that you can in fact create a lucrative career from something you enjoy as long as you stay true to your path. She and I talk about pursuing dreams - for her in particular, being able to do what she loved as a kid even as now as a grown-up, and on a much bigger scale. We also talk about her journey from working in corporate to starting her own company, and how you too can thrive without having to give up things that make you happy.ABOUT OUR GUESTAzhelle Wade has been working in the toy industry for over a decade, climbing up and across the ladder, pushing against bias, surviving a cancer scare, breaking through glass ceilings and fighting for the salary she believed she deserved.Before the age of 30, she made it to Vice President of a toy company. Later, she decided that achieving her dream job wasn't enough - so she sought out to make a bigger impact on the toy industry…What does this mean in her case? It means that she transformed herself to become “The Toy Coach” - an educator and a source of inspiration for creative inventors and entrepreneurs who think they've got a good idea for a toy or a game, but aren't sure where to start. Her goal is to build a bridge into this notoriously closed off industry, that welcomes newcomers in with open arms.Listen to the full interview to find out more about her story!Azhelle is also the host of “Making It In The Toy Industry” podcast.Find out more about her work on: https://www.thetoycoach.com/ABOUT OUR HOSTKen Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.  You can learn more about Ken and his team at theleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/

 As promised, for this week's episode, we're joined by the esteemed toy designer and artist, Azhelle Wade, who will share her journey with us.   Make it toyetic! That's what Azhelle's mantra is to her followers.    For over ten years, Azhelle has been making her mark on the toy industry. She has worked with some of the finest toy companies in the world, like Toys R Us, Party City, and Madame Alexander, to name a few. And her toy designs have made MILLIONS of dollars!   But even with all that success, she felt like something was still missing…   It was during her climb through the corporate ladder she became aware of her love for teaching. Given her vast knowledge, Azhelle decided to share what she has learned all these years with the newcomers through her highly-rated podcast Making It In The Toy Industry.   Today, Azhelle is widely-known in the industry as the Toy Coach. Aside from being a rockstar consultant for toy companies, she empowers newbies to explore the industry fearlessly through her online course, The Toy Creators Academy.   Key Takeaways:   Introduction (00:00) The #1 top-selling toy that she has built (00:44) One thing that Azhelle loves to do in the business (02:26) What would you tell your younger self? (07:28) The first tool she designed professionally (11:31) How to come up with ideas (12:55) How artists make a profit (27:49) Tips and tricks on packaging a product (30:53) What makes a toy popular? (34:09) How do you come up with a system (52:10) How do you measure success? (01:02:32)   Additional Resources: - Learn more on how to make money as an artist here - Visit my website here  - Book a free 15-minute diagnostic call here -- The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.  Be sure to follow the podcast on your favorite platform so you never miss an episode!

At the beginning of June, The Toy Coach was invited to give a keynote speech at the Science Museum Oklahoma's Inspire and Be Inspired Event. This 2nd annual Convening of Makers and Educators is presented by Oklahoma EPSCoR. This weekend provided STEAM educators, artists, and makers an opportunity to inspire and be inspired as they connected to share ideas and resources. The creative community learned, laughed, and explored great ideas together. The museum is over 390K square feet of creative exhibitions and experiences for kids and parents alike.This year the keynote address was delivered by internationally recognized Toy Coach, Azhelle Wade. During the talk Azhelle shares tips for Unlocking Creativity, and thanks to Science Museum Oklahoma, this talk is being shared on The Toy Coach Podcast! During today's episode, you'll hear Azhelle explain 3 steps to unlocking creativity for anything! You'll learn how to implement step 1, market research, step 2, getting to know your audience, and step 3, toy math. You'll leave this episode not only feeling inspired but you may even Unlock  Your Zone of Toy Genius.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/130

My guest this week is Azhelle Wade (AKA The Toy Coach) and we have so much fun chatting about toys!

The Toy Coach's entrepreneurial journey didn't start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it's one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.This two part episode series details a toy designer's entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide. MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/127

The Toy Coach's entrepreneurial journey didn't start in toys, but instead it started in fashion. In 2012 Azhelle Wade, aka The Toy Coach created a fashion brand called Costumize Me. What started as a made to order costume company, evolved into a convertible event wear brand with the tag line 1 dress 100 ways to wear. The story of Azhelle building a brand in an industry she knew nothing about is one that she is excited to share with you on the podcast today, because it's one that you can probably relate to as a new-ish toy creator. Listen to how Azhelle conquered that fish out of water feeling and dove into an industry she knew so little about.This two part episode series details a toy designer's entrepreneurial journey in the world of fashion. And because this is The Toy Coach podcast, every lesson learned and mistake made is packaged into a lesson that you can take and apply to your toy journey today. From naming your brand, filing your trademark, testing your concept, changing your idea, flipping from inventor to entrepreneur…this story covers the highs and lows of entrepreneurship in great detail with your favorite toy coach as your guide. MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/126

How can you find your unique creative magic and create a career that aligns with everything you love to do? Our guest this week is Azhelle Wade, a talented toy inventor. (What a cool job, right?) Azhelle worked in the toy industry for 10 years at companies like Toys R Us and Madame Alexander, eventually becoming a VP at a toy company. She's now the host of the Toy Coach Podcast and the founder of Toy Creators Academy, a program that teaches people with no knowledge of the toy industry how to get their own toy and game ideas to market. Azhelle talks all about how she found her way into the toy industry, what motivated her to quit her corporate job to become the Toy Coach, and the highs and lows of creative entrepreneurship. Azhelle also shares with us her “Puzzle of You” concept - how she found her unique creative career by bringing together different pieces of her life, figured out how they all fit together, and then assembled them into something meaningful not just for herself but for others. As Azhelle says, “You don't have to be an expert at everything. You just have to be an expert on the life that you choose to lead.” Listen this week to hear more inspirational nuggets of wisdom on how to find your own creative magic just by being you!   Learn more about Azhelle - Instagram | Toy Creator's Academy   Thank you so much for listening. If you're interested in being on an Office Hours episode with me for some 1:1 creative coaching so you can start manifesting your wildest creative dreams, fill out this form.   CONNECT WITH CREATIVITY SCHOOL: Subscribe so you never miss an episode, and connect with me online! Instagram | Twitter | Facebook If you have any questions or comments for the show, click here.

As parents, toys and play are a BIG part of our lives, but we don't often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business. Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I'm joined by a woman who not only invents toys, but is also actively coaching toy inventors. What goes into taking a toy from idea to product? In this episode I'm joined by inventor,  “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.   Toy companies realize that it's important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade   3 Things You'll Learn in This Episode How to objectively vet an ideaIf you want to invent a toy, how do you know if you have a good idea in the first place? The effect of digital play on toy designHow have online retailers, video games, NFTs and even YouTube impacted toys? The process from idea to a toy people can buyWhat steps can toy inventors take to get their creations carried in a large retailer like Target? Guest Bio Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She's worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL. For more information about Azhelle's program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.

I speak with toy expert and podcaster Azhelle Wade about the ups, downs, and lessons learned as a creative entrepreneur. In this episode, Mark and Azhelle cover: -The lessons learned from leaving corporate to start your own business -Managing creative teams -How to stay focused as a creative -Why you need to use what you've got

Over the past 10 years, Azhelle Wade has worked for companies like Toys R Us, Party City, and Madame Alexander, climbing up and across the ladder in the toy world. After building and mentoring a diverse and talented team toward success, she had the vision to do the same with newcomers to the toy industry. Today Azhelle is known industry-wide as The Toy Coach. Azhelle is proof that there is always a career path to be had that is aligned with your true passions in life, and in this episode, she talks to Nick about why these aims aren't overrated, how to turn your ideas into multi-million dollar brands, and how to keep fun at the centre of what you do. KEY TAKEAWAYS  We often assume that success comes from iterating on the triumphs of others. But often, we can achieve staggering success through looking for the new ways to break ground. One of the more interesting effects of the pandemic has been the sudden uptick in playtime. With less travel happening, people are focussing on how to enrich their lives in playful ways closer to home. We often have our dreams derailed by those who cannot see the potential in them. Building a business based on what you love allows you to assert positivity into not just your ambitions, but the lives of others. The truth of the matter is that success doesn't become easier the more you have. The higher you reach, the more difficult the issues that you face. This is why being passionate about your idea or central conceit can push you to overcome even the toughest challenges. BEST MOMENTS 'That helped me to get in touch with my own creativity and get in touch with the purpose behind toy creation' 'Don't try to mean a lot to everyone. Try to mean a lot to someone' 'I want to build a business where I feel good about it, and I feel like I'm uplifting myself' 'You have to stay true to who you are, and if you have faith in that decision, then ultimately you will be successful' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global Join the free Scale Up Your Business community: scaleup.vip/community To download a free gift from Nick - The 5 Reasons Why Your Business Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1 Take the SUYB Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment      Azhelle Wade - https://www.azhellewade.com ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His “Scale Up Your Business” podcast, which ranked #1 on iTunes' business charts, has more than 350k downloads in over 130 countries. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick's Facebook page: https://scaleup.vip/FB   Nick's Facebook group: scaleup.vip/community Nick's LinkedIn: https://scaleup.vip/LI   Nick's Instagram: https://scaleup.vip/IG   Scale Up Your Business, coaching/consulting: https://suyb.global We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist. See omnystudio.com/listener for privacy information.

Alan interviews Azhelle Wade. Azhelle Wade grew up on Long Island, then went to the Fashion Institute of Technology. She found her passion in designing toys and became an executive at age 30. She left the corporate world to help inventors and entrepreneurs as The Toy Coach. Today, she helps inventors as the Toy Coach and through Toy Creators Academy. Make sure to subscribe to the podcast at Apple Podcasts, or wherever you get your podcasts, so you won't miss a single episode. Website: www.TheToyCoach.com

Inventors are critically important to the toy & games business. On this episode we talk to Azhelle Wade - The Toy Coach - about her work helping Inventors to get their toys & games to market. Azhelle's positive energy shines through in this episode. We discuss the top tips she shares with Inventors and her Toy Creators Academy which helps inventors to develop commercially viable products and bring them to market.  For any budding or established toy inventors this is a must listen episode!

Do you have a dream that you feel is "impossible?" Azhelle Wade shares her #dreamdriving journey and how she was able to build a career in the toy journey and eventually venture into entrepreneurship where she now helps mission-driven toy creators develop toy ideas and sales strategies in as little as 12 weeks. Azhelle opens up about the challenges she's faced along the way and the the "secret strategies of pitching" that opened up her world and possibilities. Most importantly, she teaches how YOU, too, can find a way to make a life doing what you love. SHOP THE DREAMS IN DRIVE STORE: http://www.dreamsindrive.com/shop SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join FIND AZHELLE ON: Instagram: @thetoycoach FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com

Charles Goodyear may have developed vulcanized rubber in 1839, but its origins are actually much older and more playful than you might imagine. After a visit to ancient Mesoamerica, Azhelle Wade joins us to talk about her career as a toy designer, patented inventor, and her latest adventures in the business of play as “The Toy Coach.”  See omnystudio.com/listener for privacy information.

How can toys help develop a child's imagination and foster design thinking? Can apps and videogames promote creativity? In this episode of the Fueling Creativity podcast, Dr. Cyndi Burnett and Dr. Matthew Worwood speak with Azhelle Wade, a toy designer and Founder of The Toy Coach. Through her online Toy Creators Academy course, Azhelle uses her industry knowledge to teach aspiring toy inventors and entrepreneurs how to develop, pitch, and sell their toy ideas. Tune in to hear Azhelle's thoughts on why toy design and design thinking should be in school curriculums, her process for teaching toy design, and opportunities for the toy industry to be more creative and innovative.  You'll also learn how games and apps can promote creative thinking and problem-solving skills, as well as the potential impact iPads and other devices can have on imagination, play, and creativity. Plus, Azhelle shares how to do a toy challenge at home as well as her top 3 recommended toys and games for parents to gift to their kids this year. “Even inventors that come to me now, I have to bring them back to what you're teaching your students. Who are you making this for? Why are you making this for them? Why do they need this? ” - Azhelle Wade   Azhelle's Tips for Teachers and Parents: Know your market. Build a community in which you can discuss what you like/don't like and what you wish you had regarding your kids' toys. Get comfortable with foam core and cardboard. Anytime your students/kids have an idea, build mockups. That's the first step to making something real. Toy challenges are great for getting kids excited about being creative and innovative.   About Azhelle Wade: Azhelle created thetoycoach.com and the podcast, Making It in The Toy Industry, to help inventors and entrepreneurs develop, pitch, and sell their toy ideas. Her deeply intellectual curiosity coupled with a passion and dedication to making the world a more toyetic place guides her followers to unlock their best ideas yet. Azhelle's inspirational mantras and industry insights will be your guiding light into the fun, crazy, world of toys.     Resources Mentioned: Pixicade  Marmals  Animoodles  People of Play Week- Young Inventor Challenge   Eager to bring more creativity into your home or classroom?  Access a variety of creativity resources and tools & listen to more episodes of The Fueling Creativity Podcast by visiting our website: www.CreativityandEducation.com    Subscribe to our monthly newsletter!  You can also find The Fueling Creativity Podcast on Apple Podcasts, Spotify, Audible, and PodBean! Make sure to rate, review, and share the podcast if you enjoy it!  

With more than 10 years of corporate experience in the toy industry at companies like Toys R Us, Madame Alexander, and Party City, Azhelle Wade is now helping newbies get into the toy industry. During the pandemic, Azhelle left her VP role at a toy company and became an entrepreneur helping toy inventors and entrepreneurs through both her podcast “Making it In the Toy Industry”, consulting, and her online course “Toy Creators Academy.” Azhelle explains how her degree from the Fashion Institute of Technology helped her get started in the industry. It was, however, her continuous desire to learn as much as possible about all the facets of the industry that led to her now being a thought leader in the field.Azhelle explains the three different paths you can take to be part of the toy industry and what each involves: corporate career, entrepreneurship, and inventor. She also shares how you can join this industry at every stage, whether you are just starting your career or whether you have had a lot of work experience.ResourcesThe Toy CoachFashion Institute of TechnologyOtis College of Art and DesignContact Info:Azhelle WadeMeet the Toy Coach@thetoycoach (Instagram)Julie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)

Have you been looking for an overview on all the possible career paths in the toy industry? Wondering what it takes to make it as an inventor or corporate toy person? Well during my chat with the National Museum of Toys and Miniatures I covered just that. And lucky for you, that incredibly valuable talk is now available right here on your favorite podcast. The National Museum of Toys and Miniatures, located in Kansas City, Missouri, is home to the world's largest collection of fine-scale miniatures and one of the largest collections of historic toys currently on public display.This conversation, called Meet the experts, was the result of an invitation extended to The Toy Coach to teach what it's like to have a career in the wonderful world of the toy industry. If you're curious what it takes to Make It In the Toy Industry, then pop your earbuds in and listen.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/91

During the COVID quarantine, Azhelle Wade realized just how much time she was spending on somebody else's dream, developing multimillion-dollar product lines for companies like Toys'R'Us, Madame Alexander and Creative Kids. So, she went all-in on entrepreneurship and quickly positioned herself as The Toy Queen.  How did she make the transition in such a short time? And what is she learning about the difference between corporate work and being a successful entrepreneur? Azhelle is the award-winning designer behind Toy Creators Academy, a training program designed to help mission-driven creators develop and sell their toy ideas. A three-time patented inventor and Women in Toys Wonder Woman Award Finalist, Azhelle spent 10 years in the corporate toy industry before becoming The Toy Coach. Azhelle is passionate about educating inventors and entrepreneurs about the toy business through her platform and podcast, The Toy Coach: Making It in the Toy Industry. On this episode of Wickedly Smart Women, Azhelle joins Anjel to describe how her artistic talent and desire to teach led to a career in the toy industry. She explains why she resisted at first when people reached out to hire her and shares the lessons she is learning about charging what she's worth and expanding her impact. Listen in for Azhelle's best sales tip for pitching a product and find out how to make the successful shift from corporate work to entrepreneurship. What You Will Learn  How Azhelle's artistic talent and desire to teach led her to the toy industry What inspired Azhelle to pursue her own dream and become an entrepreneur How Azhelle's podcast helped position her as The Toy Queen Why Azhelle resisted at first when people reached out to hire her What entrepreneurship is teaching Azhelle about time, money and making an impact What Azhelle offers students through Toy Creators Academy Azhelle's advice on getting feedback from your target market as you build Azhelle's best sales tip for entrepreneurs pitching a product Why product development is Azhelle's favorite thing about the toy industry The challenge Azhelle faces in staying focused on a single idea Connect with Azhelle Wade Toy Creators Academy The Toy Coach Podcast The Toy Coach on Instagram Resources Azhelle's Interview in Podcast Magazine Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women Facebook Community Wickedly Smart Women on TeePublic The Wealthy Life Mentor The Wealthy Life Mentor on Facebook Anjel on Twitter Anjel on Instagram Email listeners@wickedlysmartwomen.com  Leave Us A Message On Our listener line:   540-402-0043 x4343

In Episode #62, we are joined by Azhelle Wade, The Toy Coach. We discuss: How a passion for working with children led to a career in toy design and development. The importance of market research for aspiring toymakers. Legal concerns for toymakers, including intellectual property and testing. Toys as a case study in the importance of protecting molds when manufacturing overseas. What toy entrepreneurs doing business in China can expect. The difficulties of reshoring toy production. Salsa, bachata, and the joy of dancing across language barriers. Listening, and watching recommendations from: Azhelle Online Marketing Made Easy, podcast by Amy Porterfield The Toy Coach Podcast The Toy Coach Instagram Toy Creators Academy Fred Dunkirk Jonathan "Manufacturing costs are rising," by Jared Van Orden, Utah Business We'll see you next week for another exciting and informative episode when we sit down with Alberto Villarreal, as we discuss business expansion and barriers in Latin America.

The creative subset of entrepreneurship doesn't always get the spotlight it deserves. And podcasts about creative businesses and projects need to be talked about more. This is why I'm so excited for your to hear today's interview with the Toy Coach, Azhelle Wade. Not only does Azhelle host her own successful podcast, "The Toy Coach Podcast: Making It in the Toy Industry", she is also a standout online entrepreneur.In today's conversation, we go deep into her experience getting started in the online space with her toy coaching business and how her podcast plays a major role in connecting with her ideal community. Azhelle shares about launching her podcast, what it was like to rebrand her show after a huge guest appearance, and how meeting your audience where they're at could be the pivotal play that helps podcasters stand out in a crowded market.So join us as we talk about creativity, business, and Azhelle's ability to create amazing Instagram Reels!Check out The Ultimate Podcast Launch Toolkit at https://toolkit.krystalproffitt.com/Buzzsprout - Let's get your podcast launched! Start for FREEThe Ultimate Podcast Launch Toolkit Launch YOUR Podcast in 30 days! The toolkit I wish I had when I started podcasting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In Episode #61, we are joined by Andrew House, partner and co-leader of the national security team at Fasken. We discuss: Andrew's career trajectory, from criminal defense work in Halifax to Canada's national security establishment in Ottawa. The challenges of working in post-conflict Kosovo. Foreign investment reviews in Canada, and the outsized role of America's concerns. Why legal knowledge is beneficial when working in government relations. The shifting tides of Canada's COVID experience, and why the pandemic constitutes a healthy wake-up call on Canada's industrial base. Canada's challenges in its relationship with China. Key differences between Canadian and U.S. officialdoms. Listening, and watching recommendations from: Andrew The Rise and Fall of the Third Reich, by William L. Shirer Team of Rivals: The Political Genius of Abraham Lincoln, by Doris Kearns Goodwin The Comey Rule, on Showtime Fred "Gargantuanisation," by John Lanchester, London Review of Books Jonathan Why Does the C.I.A. Need Puppets?, on Sway, New York Times podcast We'll see you next week for another exciting and informative episode when we sit down with Azhelle Wade, AKA The Toy Coach!

You may have a great idea that has the potential to be the next big thing. So how do you get a foot in the door? Azhelle Wade is THE toy coach. For Azhelle toys and teaching go hand in hand and her passion has led her to work at companies like Toys R Us, Madame Alexander, Party City, Horizon Group USA, and Creative Kids.Azhelle has also been named on 3 US patents, won multiple toy awards, and has a history of building up multi-million dollar brands. She gives back now by helping others make it in the industry by inspiring their brand-building through her podcast The Toy Coach and her online course.Dive into this episode and you'll learn how to make it in the toy industry and many others!Things you will learn in this episode: [00:01 - 05:49] Opening Segment  I introduce today's guest, Azhelle WadeBioIf anything in this episode impacts, take a screenshot and tag usAzhelle gives us a bit of her backgroundWanted her own business since middle schoolA love for teaching kids and design Getting into toy design[05:50 - 14:50] How to Make It in the Toy IndustryFrom college right into the field Being specific about your placement and programEvolving focuses and responsibilities in the toy industryFiguring out how to take shares from competitors through innovationDetermining the value of an idea before it hits Online databases and analytics as an available resource Keep your ears on the ground on social media How social media has impacted the toy world Giving the control to the kids Faster reaction speeds Where to go to get your ideas off the groundListen in to The Toy Coach Podcast for more info A word from our Sponsor[14:51 - 20:18] Get a Foot in the Door Through Relationships How the virtual space has forced its way into the toy industry The rising expenditure on toys Companies already in e-commerce explodedChanges in operations The role relationships play in this businessPlacement based on who you knowHow to break through with your ideaWhat investors are looking for [20:19 - 34:01] Closing SegmentWho you know, or what you know?What you know started the successOpening the doors to the ‘who'When a connection led to successFinding support in podcastingGetting on NBC's Access Daily through a postThe importance of masterminds and mentorshipMentorship through leaders and peersBuilding the course ThE RaNdOm RoUnDHow to engage with AzhelleLinks below Final words Tweetable Quotes: “Relationships are everything… For a lot of people, building their toy businesses, getting placement, has a lot to do with who you know and who you can get a meeting with.” - Azhelle WadeResources Mentioned: The Toy Coach PodcastToy Creators AcademyConnect and engage with Azhelle on LinkedIn and Instagram. Be sure to check out https://www.azhellewade.com/ to learn more about modern marketing strategies. Calm is offering a free well-being ebook for HR and Benefit leaders and one month free after you attend a free demo when you go to www.calm.com/travis.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that's setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Multi-million dollar toy creator Azhelle Wade shares the pricing, pitching, and strategy secrets to turn your weirdest ideas into best-selling products. https://www.marieforleo.com/2021/06/azhelle-wade/ I assume I'll do it wrong. But I can do it. @thetoycoach

There are some people who are so interesting, who have such fascinating lives and jobs, that I can't wait to invite them to the podcast. Then they turn around and scare the life out of me with their book choices. That's what happened with today's guest, Azhelle Wade. Azhelle designs toys for a living, and mentors others in the toy design process. She is sweet and funny and an utterly delightful guest. But the book she chose, "The Hot Zone" by Richard Preston, is about a near-catastrophic outbreak of the Ebola virus. I don't read a lot of scary books, but I can honestly say this might be the scariest book ever written. Azhelle and I had a great laugh about my raging anxiety, and then the interview turned surprisingly candid and honest. I know you're going to love her.    Support the Best Book Ever Podcast on Patreon   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Host: Julie Strauss Website/Instagram/Facebook   Guest: Azhelle Wade Podcast/Facebook/Instagram/Website/Toy Creators Academy   Indie Bookstore Shoutout of the Week: Sisters Uptown Bookstore in Harlem, New York Independent bookstores need you more than ever!   Discussed in this episode: The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus by Richard Preston The Wonderful Wizard of Oz by L. Frank Baum Charlie & the Chocolate Factory by Roald Dahl The Hot Zone Miniseries Pandemic Board Game World War Z: An Oral History of the Zombie War by Max Brooks The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales by Glenn Fisher Game Changer: The Story of Pictionary and How I Turned a Simple Idea into the Bestselling Board Game in the World by Rob Angel   Discussed in our Patreon Exclusive Clip: Skip It Polly Pocket House Throw Throw Burrito Doubles (Julie's Note: I bought this game for my family after talking with Azhelle and it is a BLAST!) Friendship Bracelet Creator Scattergories What Do You Meme? Party Game (Note: some of these are affiliate links. Your purchase helps to keep the Best Book Ever Podcast in business. Thank you!)

Today's podcast guest, Azhelle Wade, has worked in the toy industry for over 10 years with companies like Toys R Us, Horizon Group USA, and now Creative Kids, as the VP of Brand and Product. Azhelle launched The Toy Coach when she noticed that too many inventors attend toy shows or pitch meetings with “half baked” ideas that they'd spent too much money on. Her podcast, Making It in The Toy Industry teaches inventors how to keep their toy and game ideas toyetic, cost-effective, and how to answer buyer needs. We discuss Azhelle's 5-step process to unlocking your ideas, which are game changers whether you're designing toys or anything else for that matter! Find Azhelle at: https://www.thetoycoach.com/ If you're interested in booking an astrology reading, you can find out more here: https://thecreativeintrovert.com/astrology Subscribe to Cat's channel so you can always stay up to date on her latest free videos: https://www.youtube.com/channel/UCeqiJ1yNr3178b-VIY2WCmQ?sub_confirmation=1 Say hi to Cat on social: Instagram: http://instagram.com/creativeintro Twitter: http://twitter.com/creativeintro SUPPORT THE SHOW: https://www.patreon.com/creativeintro #TheCreativeIntrovert