Podcasts about young entrepreneurs council

Tom Finn is the co-founder and CEO of LeggUP®, the first company to insure employee retention for their clients! Spending his entire career in the insurance industry, Tom possesses a wealth of experience in employee benefits, InsurTech, business development, and revenue strategies— all central to the company's unique offering, Talent Insurance™. Talent Insurance provides a single platform for personalized professional development and mental health support for a fraction of the cost to small and medium-sized businesses. Since launching in late 2017, LeggUP has helped organizations dramatically reduce staff turnover while increasing output, boasting impressive book of business results like a 73% improvement in employee job satisfaction, a 66% improvement in ability to avoid burnout, and a 39% improvement in physical health, lowering medical costs for companies. In addition to being an active member of SHRM and PIHRA, Tom is a member of the Young Entrepreneurs Council, a Forbes contributor, and a 2021 finalist for Innovator of the Year in his local business journal. His company, LeggUP, was also recognized as a “Great Place to Work,” thanks to their inclusive company culture efforts. Prior to LeggUP, Tom worked at Aetna as VP, growing regional earnings from $6 million to $50 million and expanding the business from 110,000 covered employees to 500,000+. He was also the Regional Managing Director of Anthem Blue Cross. Tom earned an MBA from USC and a B.S. in Business from The University of Arizona's Eller College of Business. https://www.leggup.com/ Social Media Links: https://www.linkedin.com/in/tomfinnleggup?trk=public_profile_browsemap https://www.facebook.com/LeggUPInc/ https://twitter.com/leggupinc https://www.instagram.com/leggupinc/?hl=en  

Listen to the insightful Lockbox episode w/ Blake Templeton about preparing yourself subconsciously for success. Blake Templeton is the President and CEO of Boron Capital and is responsible for the strategic direction of the company, capital markets activities, and overall performance of the underlying investments. He is a regular contributor and writer for Forbes as a member of their Business Council and is also a member of the Young Entrepreneurs Council. Blake has been featured as a Financial Expert in “Business Week”, “CNBC”, “Fox News” Networks around the country and many Business Journals for his keen insight on how to protect and build wealth in emerging real estate markets. In this episode, we discuss: - Economy of scale - His visualization process - Having capacity within yourself - Current inflation crisis - Upside vs Downside   Connect with guest Website: https://boroncap.com YouTube Channel: /BlakeTempleton LinkedIn: https://www.linkedin.com/in/blaketempleton/ Instagram: https://www.instagram.com/theblaketempleton/?hl=en   Connect with Jeff: https://steezy.digital/ Facebook: https://www.facebook.com/jeffrey.brogger  LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/ Twitter: https://twitter.com/jeffbrogger FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need in order to achieve your income goal!!! Click below to download this SMART spreadsheet today! https://steezy.digital/ultimate-real-estate-goal-setting-framework Learn more about your ad choices. Visit megaphone.fm/adchoices

Real estate and cryptocurrency investor Blake Templeton sits down with host Liam Leonard to discuss the benefits of real estate investment over classic employment, the crucial role of employing coaching along his business journey (up to this very day), and the way to build more than an efficient team–build a rapport of excellency on today's episode of The Prosperity Perspective.3 Key TakeawaysThere are ways to educate yourself to better run a business BESIDES college. Investing in a mentor or master class group made the difference for Blake.Do more than employ your team; inspire a rapport of excellence by building a family and seeing to individual limitations and strengths. High revenue will come from it. If ever there was a time to help each other build and grow in business, it's NOW. Consider sharing the wealth of knowledge you've gained, and get wealth from Blake through crypto currency. ResourcesTake Blake's free masterclass on how to get started in crypto and how to build your all-weather portfolio by texting INVEST to (877) 771-0615Blake's LinkedInBoron Capital's FB pageBlake's InstagramBlake's YouTube pageAbout Blake TempletonBlake Templeton is the President and CEO of Boron Capital and is responsible for the strategic direction of the company, capital markets activities, and overall performance of the underlying investments. He has spent quality time with Tony Robbins in multiple countries masterminding over world economics, investment fundamentals, and scaling businesses. Blake has interviewed the great Jay Abraham and Dean Graziosi with both saying the interview was one of their best. He is an experienced and knowledgeable investment and economic speaker that addresses audiences of executives and business professionals nationwide. He is a regular contributor and writer for Forbes as a member of their Business Council and is also a member of the Young Entrepreneurs Council. Blake has been featured as a Financial Expert in “Business Week”, “CNBC”, “Fox News” Networks around the country and many Business Journals for his keen insight on how to protect and build wealth in emerging real estate markets.

Today, I'm rocking the mic with a seasoned real estate & cryptocurrency hedge fund manager. Yes, you read that correctly, a cryptocurrency hedge fund. Excited to learn more? Me too. Blake Templeton is the President and CEO of Boron Capital. He is responsible for the strategic direction of the company, capital markets activities, and overall performance of the underlying investments. Fun fact: Blake has spent quality time with Tony Robbins in multiple countries masterminding over world economics, investment fundamentals, and scaling businesses. He is a regular contributor and writer for Forbes as a member of their Business Council and is also a member of the Young Entrepreneurs Council. Blake has been featured as a Financial Expert in “Business Week”, “CNBC”, and “Fox News” Networks around the country, as well as, many Business Journals for his keen insight on how to protect and build wealth in emerging real estate markets. After listening to this episode, you'll be prepared to invest in alternative asset classes like blockchain technology, cryptocurrency, and two sectors of real estate. Blake is here to give you the insider track on how to produce strong returns on your cryptocurrency investments. Highlights of the episode: · How to pick winning investments with cryptocurrency (hint: UTILITY) · The applications of blockchain technology to real estate · It's easy to make money, it's hard to keep money · 35.7% of all money circulating in the U.S. today was printed in the past 24 months Additional resources: · Text “INVEST” to (877) 771-0615 for a free masterclass on cryptocurrency investing · BlakeTempleton.com · Boron Capital · The Solomon Investor podcast ------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------- Subscribe to the show: · Apple Podcasts · EricRMueller.com · Spotify --- Support this podcast: https://anchor.fm/ericmuellershow/support

Blake Templeton is the President and CEO of Boron Capital and is responsible for the strategic direction of the company, capital markets activities, and the overall performance of Boron Capital's Funds' underlying investments. Blake also serves as the external voice for the company. He is an experienced and knowledgeable economic speaker and addresses small and large audiences of executives and business professionals nationwide. His passion is to awaken awareness concerning our current economy and emphasize the need for individual's investment dollars to be invested into tangible assets, not paper investments (Stocks, mutual funds, etc.) Blake has been often featured as a Financial Expert in “Business Week”, “CNBC”, “Fox News” Networks around the country and many Business Journals including “Philadelphia Business Journal”, “Dallas Business Journal” and “Boston Business Journal” for his keen insight on how to protect and build wealth in emerging real estate markets. Blake is a regular contributor and writer for Forbes as a member of their Business Council, and he is also a member of the Young Entrepreneurs Council. Connect with Blake: Text INFO to 31996 https://boroncap.com/ (Baron Capital Website) https://www.reimastermind.net/episode/lnkw.co/ln-blake (LinkedIn) https://www.reimastermind.net/episode/lnkw.co/fb-blake (Facebook) https://www.reimastermind.net/episode/lnkw.co/yt-blake (YouTube) Previous Episode: https://www.reimastermind.net/episode/the-solomon-way-with-blake-templeton-178 (https://www.reimastermind.net/episode/the-solomon-way-with-blake-templeton-178 ) LIKE • SHARE • JOIN • REVIEW http://reimastermind.net/ (Website) https://reimastermindnetwork.locals.com/ (Join the REI Mastermind Network on Locals!) https://podcasts.apple.com/us/podcast/rei-mastermind-network-real-estate-investing-strategies/id1227366661 (Apple Podcasts) https://podcasts.google.com/feed/aHR0cDovL3JlaXJvb2tpZXMubGlic3luLmNvbS9yc3M (Google Podcasts) https://www.youtube.com/channel/UC_6OpKSfSGvgGDG1qtBQw9Q (YouTube) https://open.spotify.com/show/4P66jm0Q4PMl7OoZzHMUUZ (Spotify) https://www.stitcher.com/show/rei-rookies (Stitcher) https://www.deezer.com/us/show/2148782 (Deezer) https://www.facebook.com/REIMastermindNet (Facebook) https://twitter.com/rei_mastermind (Twitter) https://www.instagram.com/reimastermindnet/ (Instagram) SUPPORT THE SHOW! Self Managing Your Rental Properties? https://app.rentredi.com/signUp/JCH191 (Get 6 months of RentRedi for $1! Click this link!) https://www.patreon.com/reimastermind (Get Exclusive Content on Patreon! • https://www.patreon.com/reimastermind) https://bit.ly/reiappsumo (Get $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumo) https://drop.com/?referer=3DC729 (Get $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729) "You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Cryptocurrency or Cryptoconfusion?   Listen in as Blake Templeton gives a general overview of the evolution of Bitcoin.  He also tries to explain Digital Real Estate but Jen just never grasped the concept...maybe you will!  Blake was kind enough to give away his two-hour course for free by texting "invest" to 877-771-0615! Blake Templeton is the President and CEO of Boron Capital and is responsible for the strategic direction of the company, capital markets activities, and overall performance of the underlying investments. He has spent quality time with Tony Robbins in multiple countries masterminding over world economics, investment fundamentals, and scaling businesses. Blake has interviewed the great Jay Abraham and Dean Graziosi with both saying the interview was one of their best. He is an experienced and knowledgeable investment and economic speaker that addresses audiences of executives and business professionals nationwide. He is a regular contributor and writer for Forbes as a member of their Business Council and is also a member of the Young Entrepreneurs Council. Blake has been featured as a Financial Expert in “Business Week”, “CNBC”, “Fox News” Networks around the country and many Business Journals for his keen insight on how to protect and build wealth in emerging real estate markets.   To learn more about Jen Josey, visit www.TheRealJenJosey.com To join REIGN, visit www.REIGNmastermind.com To learn how to flip houses, check out our Free Crash Course: www.tarekscrashcourse.com/jj Join Jen in Jamaica for The Absolute Best Retreat for real estate investors: https://attend.tabretreat.com/tab-retreat-cancun-5-partner?affiliate_id=3233088

Blake Templeton is the President and CEO of Boron Capital and is responsible for the strategic direction of the company, capital markets activities, and overall performance of the underlying investments. He has spent quality time with Tony Robbins in multiple countries masterminding over world economics, investment fundamentals, and scaling businesses. Blake has interviewed the great Jay Abraham and Dean Graziosi with both saying the interview was one of their best. He is an experienced and knowledgeable investment and economic speaker that addresses audiences of executives and business professionals nationwide. He is a regular contributor and writer for Forbes as a member of their Business Council and is also a member of the Young Entrepreneurs Council. Blake has been featured as a Financial Expert in “Business Week”, “CNBC”, “Fox News” Networks around the country and many Business Journals for his keen insight on how to protect and build wealth in emerging real estate markets.   Text "Invest" to 877-771-0615 to learn more about Boron Capital can offer you with their FREE Crypto Currency masterclass! https://BoronCap.com Instagram: @BlakeTempleton   To connect with Joe... Subscribe To My YouTube! https://joeevangelisti.com/youtube   Free Coaching Discovery Call https://legacybuilder.coach   Facebook Pages https://www.facebook.com/jevangelisti https://www.facebook.com/joeevangelistidotcom   Instagram https://instagram.com/joeevangelistidotcom   LinkedIn https://www.linkedin.com/in/jevangelisti   The Legacy Blueprint Podcast https://podcasts.apple.com/us/podcast/the-legacy-blueprint/id959740605   Interested in any of my Real Estate Products? Make sure to head here: https://joeevangelisti.com/shop/

If you're asked to name three ways to invest in real estate, what would be your response? You'd likely mention rental properties or house flipping. Perhaps even raw land or note investing – all of which The Agent of Wealth Podcast has covered (in depth). Today we'll get to the bottom of two alternative real estate investments that might not have come to mind: self-storage and mobile homes. In this episode of The Agent of Wealth Podcast, host Marc Bautis is joined by Blake Templeton, a seasoned Real Estate professional who is passionate about helping investors invest confidently into alternative asset classes. Templeton is the President and CEO of Boron Capital, a regular contributor and writer for Forbes as a member of their Business Council, and a member of the Young Entrepreneurs Council. In this episode, you will learn:The benefits of alternative asset classes.How to determine the best niches to invest in.Self-storage facilities, as an investment.Mobile home communities, as an investment. And more!Resources:For more information about Boron Capital, text “Info” to 31996 | Bautis Financial: (862) 205-5000

What if you could buy insurance for every new hire in your organization that would guarantee retention or your money back? What a concept! A coaching and employee engagement firm called LeggUP® claims that it is the first company to insure employee productivity, wellbeing and retention for their clients.I wanted to speak to the CEO of LeggUP® to find out what this means, how it works, and what benefits they've seen from this new approach. Join us as we explore:Why and How LeggUP was founded How do you ensure employee retention?LeggUP results - from 44% turnover to zero in six monthsReveal what is special about LeggUP's programManager tips on how you lift up your team Tips for keeping your team together in a remote environmentAlternatives to EAPHow LeggUp supports a fun work cultureAbout Tom FinnTom Finn is the Co-Founder and Chief Executive Officer of LeggUP®, the first company to insure employee productivity, wellbeing and retention for their clients. He is also the host of the Talent Empowerment podcast where he sits down with people leaders, talent development savants, founders, and executives from every industry to learn how they're driving people innovation. Spending his entire career in the insurance industry, Finn possesses a wealth of experience in employee benefits, InsurTech, business development, and underwriting strategies—all central to the company's unique offering, Talent Insurance®. Talent Insurance® provides a single platform for personalized professional development and preventative mental health support, for a fraction of the cost. Since launching in 2017, LeggUP® has helped organizations dramatically reduce staff turnover while increasing output, boasting impressive book-of-business results like a 73% improvement in employee job satisfaction, a 66% improvement in ability to avoid burnout, and a 39% improvement in physical health, lowering medical costs for client companies. LeggUP® improves the culture of organizations and issues Talent Insurance® payments to customers experiencing turnover.Finn has been recognized by The Financial Technology Report as a Top InsurTech Executive for 2021. In addition to being an active member of SHRM and PIHRA, Finn is a member of the Young Entrepreneurs Council, a Forbes contributor, and a 2021 Innovator of the year in his local business journal. LeggUP was additionally recognized as a Great Place to Work thanks to its inclusive company culture efforts. Finn previously worked at Aetna as VP, growing regional earnings from $6 million to $50 million and expanding the business from 110,000 covered employees to over 500,000. He was also the regional managing director of Anthem Blue Cross. Finn earned his MBA from the University of Southern California's Marshall School of Business and a Bachelor of Science in business from The University of Arizona's Eller College of Business.LinkedInWebsiteSupport the show (https://paypal.me/leadwithlevity)

Hailing from a background in management at both an outsourced medical billing company as well as a busy plastic surgery practice, John Gwin is the founder of The Auctus Group – a financial and operations consulting firm for exclusively plastic surgeons and dermatologists. John has had the privilege of working with countless physicians for over a decade now, aiding and assisting them in process, workflow and growth. Aside from multiple speaking engagements with Nextech, ADAM, FFAS, MAPS, and beyond, John also serves in an advisory role with a mobile mohs group, Chicago Mohs, as a Principal at a plastics/derm specific MSO/CIN, Medovate, a Board Member with Brave, a non-profit striving to serve and educate the breast cancer community, and is a member of the Young Entrepreneurs Council. In this episode, Carl White and John Gwin discuss:Medical practice credentialing and contracting The first steps in the process of credentialingCreating a timelineSoftware implementation  Key Takeaways: Medical practice credentialing is letting an insurance carrier know who you are, where you are, how to contact you and what practice you're running. Contracting or securing a business contract with them is the next step. One of the first steps is to make sure your PECOS and CAQH are up-to-date, accurate, and ready to go. Have a checklist of the basic building blocks that you need to start your business and create a timeline and get the process moving as soon as possible. Make sure that your software is in place and that you're going through implementation with that software vendor. Each vendor has their own implementation timeline, but allow a sixty day space, at least, for this part of the process or more. “No matter what, you have to get your contract secured before your start date to have a guarantee… Even if you're ready and executed, their systems may take time to update. That's why you wnat to leave these extra buckets of time.” - John Gwin Connect with John Gwin:Website: www.auctusgroupconsulting.comEmail: john@auctusgrp.comLinkedIn: https://www.linkedin.com/in/john-gwin/ | https://www.linkedin.com/company/theauctusgroupInstagram: https://www.instagram.com/theauctusgroup/Facebook: https://www.facebook.com/TheAuctusGroup/ Connect with Carl White: Website: www.marketvisorygroup.com  Email:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: https://www.linkedin.com/in/healthcaremktg/

Katie Wagner is the President and CEO of KWSM, a full-service digital marketing agency made up of journalists. They specialize in website development and SEO, social media strategy and management, content creation, PR and influencer marketing, and digital advertising.  Katie spent more than 15 years as a journalist and spent a decade as a television radio news anchor. She worked at CBS, ABC, Fox, CNN, and National Public Radio. In 2010, Katie realized that she could use those skills she learned in the newsroom to help business owners connect with their clients online — so she opened KWSM. Katie is also an active member of various organizations, including the Young Entrepreneurs Council, ProVisors, and Vistage.  In this episode… Agency life is hard. There are many moving processes with different people and brands involved, and we don't share enough about what that life truly is. From client inquiry to results, Katie Wagner of KWSM unbundles the agency lifestyle and shares how she and her team stay on top of their work while being present in their personal lives.  If you've been looking for a better way to train your team, make them more productive, and achieve healthy work-life integration, Katie shares a few hacks that truly makes agency life easier. There's so much to unpack, from the no-emails after work structure to the 9-80 policies and best-self management tips — Katie explains it all! In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Katie Wagner, President and CEO of KWSM, about navigating the digital agency life. She shares how she got into the agency business, the caliber of clients they serve, how she gets the best from her team, manages processes, and gets work done efficiently. Stay tuned. 

Ep. 600 Monty Waldin interviews Pierluigi Bolla from Valdo Spumanti More about Pierluigi: Pierluigi Bolla, Chairman of Valdo Spumanti, was born in 1951 in Verona. Graduated in Economics and Business from the University of Verona, and he carries out industrial activities in the wine sector. He was a member of the Young Entrepreneurs Council of Province of Verona, National Vice President of Federvini, President of the Wine & Food Institute of New York. From 1983 to 1989: Chairman and CEO of F.lli Bolla SpA and from 1989 to 1995: Chairman of F.lli Bolla International Wines Inc. The Company was founded in 1926 by a group of local wine growers and in 1934 was acquired by the Bolla Family from Verona, already in the second generation of wine-markers in the region. In 1940 the company name was changed from "Società Anonima Vini Superiori" to Valdo Spumanti and started the production of high-quality sparkling wines. Finally, starting from 1960, with improvement in both quality and sales force, the presence of the Spumanti in both Italian restaurants and, afterwards, in the retail market, was being improved. To find out more visit: Website: www.valdo.com Instagram: @valdo_spumanti Facebook: @valdo.spumanti @valdo.spumanti.dach Linkedin: @Valdo Spumanti Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Join me and my guest, Martina Welkhoff, Co-founder and Managing Partner at WXR Fund, an early stage venture fund investing in women led spatial computing companies. Martina is a World Economic Forum Global Shaper, a member of the Young Entrepreneurs Council, and an advisor to the Center for Leadership & Strategic Thinking at the Foster School of Business. She served for four years as the board president of Seattle Women in Tech and in 2018  won a Lumiere Award for Distinguished Leadership from the Advanced Imaging Society.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In the height of the 2020 U.S. election cycle, election security has been dominating the headlines. Our public institutions are being put to the test, trust in the voting process has waivered. This begs the question… how do we make elections free and fair, and in the midst of a pandemic, safe? And who are the types of leaders we need guiding our voting system.In this episode we talk with Central America Leadership Initiative Fellow Jorge Garcia. He is a tech innovator and entrepreneur. He's co-Founder & CTO of Iconic an app Development & Design studio that works with Fortune 500 companies and startups alike creating apps loved by millions of users across the globe. Now, he's working on a new venture called Ballotted, a simple, secure, fully auditable, legally defensible e-voting platform that people can trust. And we need that now more than ever. Today, he shares the story behind creating this app, his thoughts on leadership and how activating his own values has influenced his actions – especially in the face of unique challenges that come with operating in the political space.More on Jorge GarciaJorge started thinking about Ballotted after creating with some of his friends a crowdsourced auditing platform named VotoSocial.org for the contested 2013 Honduras elections for which he won the prestigious MIT Technology Review Innovators under 35 award. Jorge has been featured in Forbes, is member of the Young Entrepreneurs Council and member of the Latino Business Action Network. He holds a B.Eng. in Computer Systems from UNITEC, Honduras and a M.Sc. in Intelligent Systems Design from Chalmers, Sweden. Jorge is a class 2016 CALI Fellow and member of the Aspen Global Leadership Network at the Aspen Institute.

Kristen Ruby is the CEO of Ruby Media Group, an award-winning social media marketing agency based in New York. Kris Ruby has more than 12 years of experience in the social media industry. She is a sought-after digital strategist and social media marketing consultant who delivers high-impact personal branding training programs for executives. She has led the social media strategy for Fortune 500 companies as well as private medical practices and is a digital media strategist with 10-plus years building successful brands. Ruby creates strategic, creative, measurable targeted campaigns to achieve an organization’s strategic business-growth objectives. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications and frequently speaks on FOX News, CNBC, Good Morning America and other networks. Ruby is at the epicentre of the social media marketing world and speaks to associations leveraging social media to build a personal brand. She graduated from Boston University’s College of Communication with a major in public relations and is a founding member of The Young Entrepreneurs Council. Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020. Here are some useful links Kris wanted to share: Media Relations Guide: Not sure how to get started with media relations as an entrepreneur? This media relations guide by Ruby Media Group has everything you need to know. Public RelationsWebinar/ Masterclass: 60 minute action packed PR tip resource with B2B PR tips! Kris Ruby Ruby Media Group Medical Practice PR Case Studies Thought Leadership Marketing: how to raise your media profile as a CEO: https://rubymediagroup.com/thought-leadership-marketing-strategy-for-ceos/ B2B Marketing PR Strategy: https://rubymediagroup.com/b2b-marketing-pr-strategy/

#COVID19 Special Coverage: Peter Stuart is the managing partner at outlier Realty Capital. Outlier’s mission is investing in spaces that meet the changing needs of people and communities. Their main focus is on naturally occurring affordable housing and co-living urban development. The company has been around for almost 7 years. Most recently, Outlier has secured a partnership with co-living giant, Common. Peter is also a member and mentor for Young President’s Organization and Young Entrepreneurs Council. Peter tells us about his ‘accidental’ fall into entrepreneurship. We go behind the scenes on co-living and the future of telecommuting, the realities of companies adjusting to remote teams, tips on how to make the most of your relationship with mentors, and more!

On today’s episode I’m chatting with founder and CEO of New Mine, a company specialising in deploying enterprise-level blockchain mining operations. What began as an interest in cryptocurrency, soon transformed into a successful company - which at just 19 years old, he brought to life, in his med-school dorm room. Now 23, I think it’s fair to say we could all learn a thing or two from the ambitious entrepreneur who has also found himself co-founding a digital asset hedge fund in Palm Beach, gaining membership to the Forbes-approved Young Entrepreneurs Council and setting up his own charity targeted at providing sustainable aid to impoverished communities. Speaking to me about his journey, here’s what it’s like to be Ibrahim Alkurd. For more information on New Mine visit https://www.newmine.io, Lavaliere Capital see https://lavalierecapital.com and Samar Foundation go to https://samarfoundation.weebly.com. Young Entrepreneur Council: https://yec.co Ibrahim's words on Forbes.com: https://www.forbes.com/sites/theyec/2020/04/29/entrepreneurial-lessons-learned-from-launching-a-company-in-medical-school/

This week, I am closing the doors on my LinkedIn group coaching programme – Level Up Your LinkedIn.  This is for you if you want to use LinkedIn to start attracting your ideal client to reach out to work with you directly.     I want to invite you to check out the program at socialbeeni.com/linkedingroupcoaching   LinkedIn Etiquette   Every social media platform has its own etiquette or expected behaviour.     People go to Facebook to connect with friends and family.  They go to Instagram for a daily dose of inspiration.  Twitter is great for short sharp news briefs (and political announcements!).   If you aren’t posting the same content on each platform, then what works on LinkedIn?   LinkedIn is definitely a more business-like platform. That doesn’t mean it has to be boring or stuffy.  A good rule of thumb is to treat LinkedIn like an in-person networking event.    Let’s imagine you are going to a networking event in your hometown this week.  How will you prepare?   Normally you will find out who is running the event.   Find out if there is anyone who will be there who may be a person of interest to your business.    But we don’t only connect with potential clients at networking event.  At least, I don’t.   I also connect with people who seem interesting. Potential collaborators.  Someone who is good at conversation.   In an article on Forbes about the best way to network by the Young Entrepreneurs Council, they suggest the way to approach networking is to go with the intention of helping someone else:   True networking occurs when there’s an understanding that everyone in the room has equal value. In its purest form, it’s about people enjoying other people, communicating passions and connecting with others who share those passions. It’s about listening, figuring out what others need and connecting them with people you think can help, without any designs for personal gain. The most successful networkers build genuine relationships and give more than they receive. They go beyond thinking, “What’s in it for me?” to ask, “How can I help?”     So why not apply the same to LinkedIn?   The most successful and engaging profiles in my network are the people who help others.  Sharing advice, tips, answering questions.    But what do you need to do first?    Get your LinkedIn Profile optimised. When someone sees your profile on LinkedIn, and clicks on it to find out more, you want them to find something interesting enough that they reach out to connect with you. Make it clear how you help people.   In your headline and your About section, do people understand how you work and what you do?   Start engaging.  You start conversations.  Approach people and ask them about what they do.    If you need help with any or all of the above, please reach out to me.  People work with me who want to have a clear and complete LinkedIn profile that leads to business.  My one-to-one clients leave our strategy session with a workplan full of ideas and actions that make spending time on LinkedIn valuable.   What do you not do on LinkedIn then? The main ‘crime’ I see on LinkedIn, is immediate selling.  There is nothing worse than accepting someone’s connection request and immediately getting a sales message.    If you went up to the coffee table at the networking event and said hello to someone, what are the next words out of your mouth?   Do you launch into sales mode?  IF you do, I will find a way to make a swift exit!   It’s the same with LinkedIn.  When someone sends me a sales message after connecting, I drop the connection right away.     Building a valuable LinkedIn network is about relationships.  People will hire you when they get to know you.  Not when you drop them a cold sales message straight after connecting.   What about etiquette on creating posts? I have seen some truly awful posts on LinkedIn.  Posting conversation starters that wouldn’t be out of place at 2am at the local dodgy nightclub.    Please keep your adult X-rated conversations off LinkedIn.  Did you know that you can report a post on LinkedIn?  The person who made the post won’t be notified that you have reported them. It is important to LinkedIn to keep their platform a professional one.    What about the posts you see that are attention grabbing? I prefer to work with clients who want to develop a presence where they can show their knowledge and expertise.  Not in an arrogant way. But in a way that engages their audience and helps them with a particular issue or problem.   What would be an example of this? I was working with a client who is a sales coach at the end of last year.  She has a particular style of working with her own clients.  However, if she only posted about her great sales successes and wins, she isn’t demonstrating how she works.  Or particularly engaging me to converse with her.     This client instead posts conversation starters about how to help YOU in your sales journey.  By giving examples of how she has overcome certain obstacles in sales, and asking questions in those posts, she is getting great engagement on LinkedIn.  With the type of people who are attracted to her style of selling.   And how do they know her style of selling?  Because of the way she posts on LinkedIn!   The top advice I can give you is:   Optimise your LinkedIn profile first. Deliver value in your posts Be helpful Stay professional Comment on other people’s post where relevant Share content that your audience will find interesting Start conversations. Answer all comments on your posts.

Success.com consulted members of the Young Entrepreneurs Council to see how they hone their problem-solving skills. Here are three of their suggestions.

Ep #11 - Michael Dash joins me on the show this week to share about his journey from addict to 7-figure entrepreneur and the tactics and strategies he learned along the way. I first met Michael through the Young Entrepreneurs Council which only admits 7-figure business owners. In our interview today, we will discuss his philosophy for scaling a business and we will get into his story and new book, "Chasing the High." Having dealt with addiction throughout his life and having sold his business after 11 years, Michael is now committed to supporting other entrepreneurs and business leaders to deal with addiction and addictive behaviors, especially when these behaviors are impacting an ability to lead a business and injuring personal relationships. This is why Michael wrote his new book, "Chasing the High," which unpacks his personal journey through addiction, entrepreneurship, legal battles, and how he discovered FLOW. Michael has recently created a platform called F.A.T.E. (From Addict To Entrepreneur) which is designed to help others in the entrepreneurship and business community to overcome their addictive behaviors and to be able to fulfill their potential as leaders in their organizations. Learn More About Michael Dash and Get His Book: Visit Michael's website at: https://www.michaelgdash.com/ Get Michael's book, "Chasing the High," at: https://www.michaelgdash.com/book Follow Michael Dash on Social Media: Facebook: https://www.facebook.com/michael.dash1 Instagram: https://www.instagram.com/mdash1/ LinkedIn: https://www.linkedin.com/in/michaelgdash/ Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet on Social Media: Facebook: Facebook.com/PredictableProfits Instagram: Instagram.com/PredictableProfits Twitter: Twitter.com/CharlesGaudet LinkedIn: Linkedin.com/in/CharlesGaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.Beyond7Figures.com Get a copy of Charles Gaudet's book, "The Predictable Profits Playbook," at: www.PredictableProfitsPlaybook.com  

Annie Eaton is the CEO of Atlanta-based future technologies company Futurus, where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360° capture. Annie earned her degree from The Georgia Institute of Technology in 2010. In 2014, she created XR Atlanta, which now boasts over 1,100 active members. Annie is involved with GeorgiaVR, Women in XR Atlanta, and is a re:imagine/ATL Alliance member. She currently serves as an advisor to the TAG Digital Media and Entertainment society and is a member of the Young Entrepreneurs Council. Earlier this year, Annie received the Women in IT Rising Star award and was named the Technology Association of Georgia Young Professionals' 2017 Technologist of the Year. Annie has vast public speaking experience, having been invited as a speaker to engagements including General Assembly, Georgia State University, Hospitality Executive Exchange, Talk NYC, Federal Reserve, OrlandoiX, FutureX Live and Atlanta Tech Edge. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #47 Moshe Reuven Sheradsky “Running a company while being in Yeshiva” Moshe is the Founder & CEO of Wedu inc a Tech Startup identified by Inc Magazine as one of the fastest growing companies in 2018 and a potential Inc 5000 honoree. Moshe is also a member of the Forbes Tech Council Member Has been on the council for Young Entrepreneurs Council, an invite only organization dubbed as the Most Elite Entrepreneur Organization in America. In addition, Moshe is a writer for Live Kabbalah & Thrive Global, welcomed into Thrive Global's team of Contributors by Arianna Huffington herself to speak on Kabbalah through a practical lens as well as my other writings. Moshe has a about a 100K Follower network, expected to reach nearly 200K by the end of the month. In this interview Moshe shares: Being raised with the entrepreneur spirit Founding a tech company The importance of building a team How to raise capital The place of market research The power of delegation How to build a following The unique traits of today's entrepreneurs To recommend someone for an interview and to reach Rabbi Werde, email Rabbiw@chye.info  

Tina Wells is the CEO and founder of Buzz Marketing Group, a marketing agency that creates strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. For more than two decades, Tina has connected thousands of influencers and consumers to brand clients. Through its network of 30,000 buzzSpotters® and 7,000 momSpotters®, Buzz Marketing Group delivers data and digital strategies that drive the marketing approach for clients  like Dell, The Oprah Winfrey Network, and American Eagle Outfitters. Tina sits on numerous boards, including the Young Entrepreneurs Council and  The Franklin Institute , and THINX. If that doesn’t keep her busy enough, she is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and the Academic Director (Practicum) of Wharton’s Leadership in the Business World program at the University of Pennsylvania. It’s no wonder her list of honors include, Cosmopolitan’s Fun Fearless Phenom Award, Essence’s 40 Under 40, Inc’s 30 Under 30, and Fast Company’s 100 Most Creative People in Business.   Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play Links mentioned on this episode Buzz Marketing TinaWells.com Fast Company Revisionist History podcast Luvvie Ajayi Mackenzie Blue Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Tina Wells - @tinawells_ Side Hustle Pro – @sidehustlepro #SideHustlePro

I had a buyer recently tell me: “I don't trust SEO traffic. You can't change it. I only trust paid acquisition channels.” Times certainly have changed since just a few years ago. A lot of buyers look at natural SEO traffic as untrustworthy ever since the major index updates of Panda, penguin, and hummingbird. Others see SEO as a much more difficult (and possibly more expensive) avenue towards traffic. And some buyers think that the relevance of SEO will be discounted with new voice-enabled searches and paid advertising pushing natural search rankings down Google's SERPs. In this conversation with Corey Northcutt, we discuss the future of SEO, whether there is a good opportunity for buyers to exploit SEO opportunities, and what he would look out for on the SEO front before buying any online business. Episode Highlights Can we trust SEO long-term? Where is it going, and can you build a business on SEO traffic? What key SEO factors should you look at before buying an online business Google's primary goal, and why it is good for business owners Why SEO traffic will always beat paid traffic Why the major Google updates (Panda, Penguin, etc) were a good thing (and still are a good thing) Will paid ads continue to push organic rankings out of SERPs? Are voice-based search devices going to destroy SEO? Click through rates for top rankings in organic listings vs. paid listings Transcription Joe: Hey Mark, how are you doing today? Mark: Doing great. Joe: I understand you recorded a podcast with Corey Northcutt and it was all about SEO. Mark: That's right so Corey and I know each other through Young Entrepreneurs Council which is a great collection of entrepreneurs, some of the best resources that you can find online for anybody that is an entrepreneur out there and is looking for good networking opportunities. You do have to meet certain thresholds in order to join and Corey obviously hits those. I've used his services for another business of mine and was really really impressed with what he had to offer. Brad who works with us is actually the one who first recommended him to me. This guy has been working in the online world and SEO capacity forever. I mean he's a dinosaur in the SEO world, knows a ton about SEO. And one of the questions I posed for him and I really wanted to drill down on this podcast was whether or not there is value at all in SEO anymore from a buy in standpoint; in other words can it be trusted? I had a buyer tell me just a few weeks ago we were talking on the phone about one of the businesses I was representing and he wanted to know where our customers are coming from on the websites and I said well he's got good rankings and then he also does paid. And he came back and he told me and said I don't really care about the organic rankings because I can't control that at all. In fact all I care about is a paid acquisition channel. I think we hear that more and more from people that they trust that paid acquisition channel more than the organic channel. But I think it's almost an overreaction and there's a lot of opportunity being lost because everyone focuses just on the paid and just use the organic just has a sort of bonus to everything else. The couple of the topics that we addressed in this podcast is whether or not the future of SEO is going to be strong. You know we have more and more devices being added for voice-based search. We have the paid creep that's been happening on organic rankings where organic listings are being pushed down the page. And so this is really kind of a step back to look at your online business and say should I be focusing on SEO, what's the opportunity here with SEO as well. Joe: Okay so I'm not going to say whether I think you know you should be focused on it or not. What I can say is that a business with multiple traffics of multiple channels of revenue is worth a lot more money and from my experience a long time ago SEO was a long term game. I survived the Penguin updates, Panda update … actually I sold before the Penguin Update but it didn't matter because I didn't know anything about link building anyway. All I did was good quality content over a long period of time and I was rewarded. It's a lot more complicated than that I think. So I'm really excited to see what Corey has to say. Let's go ahead listen. Mark: Well one second, I'm going to give away a bit of a teaser on this and that is something that you said; I think what you said is perfect because it is the sense that a lot- Joe: Did you say that what I said was perfect just now? Mark: Dude, don't let it get to your head. Yeah it was actually perfect because a lot of people think that SEO is more complex. They think it's complicated. They think that it's a nut that's very difficult to crack. And a lot of us, especially those who have been around through the panda, penguin, hummingbird, you know all these sort of updates; animal updates that happened look at a SEO and like my goodness you can't trust this. Look what happened back then it got completely destroyed. One of the big takeaways from this and Corey gets into this is that SEO now is more predictable than it's ever been. Google's gotten better at what they're doing so they don't need to shake things up as much anymore. Now is a little bit harder to rank; sure because Google has done a better job of putting good information in front of people. But rankings are more stable now than they've ever been before. And so you need big takeaway is that while it's somewhat complex there's a huge opportunity because people like you and I have kind of looked at SEO as that thing as a bonus out there. Joe: From a buyer's point of view what you just said might be very valuable. You know it takes … it's harder to rank now and so if we're listening to business and there's good organic rankings, that in itself could have more value to a buyer. Because most everybody else just cheats to get to the top and you can't actually do that anymore but if you're at the top on page one that's really strong strong value. And I think hopefully in the long run for any business will add more diverse revenue channels which brings its a valuable. Mark: All right can we listen to Corey now? Joe: Absolutely, let's go. Mark: All right Corey, thank you for joining me on this quick episode here on SEO. Corey: Absolutely, thanks for having me. Mark: So yeah I know you've listened to a couple of the episodes before so you know that we like to have our guests introduce themselves. So why don't we provide everyone listening here with a background on yourself. Corey: Yeah I'd love to. So I've been doing SEO for going on 17 years. I've been … I guess running business of different shapes and forms for about as long. I came from web hosting and doing different IT brands and now I run an SEO agency called Northcutt. Mark: That's awesome. Yeah and I've actually … just full disclosure I have user services in the past but with a lot of the guests that we have here on the Quiet Light Podcast, the people that we've use in one cast in another their services so we trust the services, we trust you as far as your … the quality work that you do. And I also know Brad who works with Quiet Light Brokerage; he has used your services quite a bit in the past as well which is how I was referred to you. It was actually through Brad. So that that's pretty cool. Now you have a past in we posting as well is that right? Corey: That's true. Yeah I started at a provider called Ubiquity that was eventually acquired by LeaseWeb but not before I actually exited the company and sold it back to my business partners. Mark: That's pretty cool, so my background is actually web hosting as well. My first job out of college was with a company called Alabanza Corporation and they were the first ones to create the people know like web hosting manager or cPanel. They were the first ones to actually come out with a cPanel and cPanel's a competition to Alabanza. And I remember when we developed that the CEO talking about competition told me he's like I'm not worried about competition, it take … took us years to be able to create our I think he called it the account management [inaudible 00:07:01.2] stupid like that. And of course the temple was already out there so it didn't take them years to replicate what we were doing and it done quite well; so cautionary tale there. But the first business I sold under Quiet Light Brokerage was a web hosting company, so very familiar with the space. So you sold that, how many businesses have you bought and sold over the years? Corey: So I like to call myself a three time founder in all my bios. It's tough to say though because I have partners and in that I've had a lot of failed ventures too. A lot of projects that I've spun up or that maybe sold for cheap so it's been all over the map. I did web hosting. We spun off a data center services brand from that. We had Ventrilo provider called DarkStar Communications which was the largest provider of Ventrilo for quite a while. Most people I think don't even know what that is anymore. Mark: Yeah I've never heard of it. Corey: It was a big bank for a while. And it wasn't even my world but it was kids play World of Warcraft, they would need voice chat for that and it sounds insane today we've got Zoom and Skype and all these tools that are free but they would pay for it. So you'd have 50 or 100 people on one voice server and you needed tools to manage it. So a lot of different businesses; I kind of created a framework for how I like to build and market them but all in completely different spaces. Mark: You know I like to segment Internet entrepreneurs as to those that were started before the panda, penguin days and those that have come into it after because the world is so much different. You know people like you and I that have been in the online world for I'm going on 20 years here since I've built my first website. And you know back then and actually back when I started Quiet Light Brokerage, when I decided to start Quiet Light Brokerage what did I do? I went out and I built a website from scratch and then I custom coded an affiliate program in there and that was kind of how I launched everything was me going out coding, designing, launching, doing the SEO; everything top to bottom. And today I mean if you want to start a new site you can still do that but boy it's so much different today you don't … you really wouldn't want to take that approach as much. It's gotten a lot more complex. Corey: It's true. Mark: Yeah. And you seem to come from that sort of past entrepreneur pay and this is a good idea let me see if I can just build this out real quick. Corey: Yeah and yet it's changed so much. Yeah and I have … on one hand I love how quickly you can spend things up like you've got Shopify, you see people with stores in 10 minutes; it's completely insane. On the other hand I feel like a lot of people don't go as deep with their businesses now. You've got projects I can start a company and it might make 500 dollars a month and that's fine and it … I'll do 10 of those this week. The mindset has changed. Mark: Yeah I know definitely it's changed quite a bit. So I wanted to have you on to talk about SEO and I'll tell you kind of the question that spurred this on for me and I think it would be a good start for our discussion here. I was talking to a buyer the other day about one of my clients and he's Amazon and Magento mixed so he's got his own websites but you know a good portion of his business comes through Amazon. But we're looking at the websites because they're doing really well. Amazon is struggling but the websites are good; really really well. And we're looking at the host and this buyer was asking where does the client … where did the clients come from, are they coming from organic rankings or they're coming from paid service or good mature search campaign out there. So I told him well it's a mix you know there's really good SEO on the site, there's room to improve that as well but they also have a paid campaign that they will get. And this buyer almost seemed to dismiss the SEO side and said well I can't control the SEO world at all, I'm interested in the paid acquisition. And I see this more and more and I think this is kind of the people waking up from the hangover of the panda, penguin which is almost quick as far of be coming up on seven years or something like that; is that right? Seven years is that pretty close? Corey: Well- Mark: [crosstalk 00:11:06.9] try to also work. It's been a while since this happened and I think people have really adjusted their mindset to not trusting SEO at all. So my question to you and to ask in behalf of everyone that out there looking to buy an online business, can you trust SEO and can you build or grow a business on the back of SEO and have it be sustainable? Corey: Oh my God Yes. So there is one question that has been around since I feel like SEO began which is where this is going, it … can I trust it long term, and I think Google's actually been very transparent about what they want to accomplish. As much as we've had different updates like Panda, and Penguin, Hummingbird, chip things up to there's been quite a few but Google's always been forthcoming. And I feel like most of the media out there sensationalizes what's happening and it does a disservice to business owners. Because … and what does Google really care about? They want to reward an experience that is naturally relevant, popular, and enjoyable; that's it. And they've been working towards this goal for all of this time and I don't think it goes away. There is never going to be a point to where a better experience is paid advertising for what they deliver. If they ever reach that point I think all bets are off. I think somebody disrupts them; being or somebody else overtakes them. There's no way people want that. It is a better experience when it's not simply rented. So that doesn't go away it's just they keep it iterating towards getting better at what they set out to do. Like we talk about that pre-panda, pre-penguin world, I think it did a lot of good. I look back at how I did SEO back then and you know it was a little gray. It was hard to … like that was the conversation we were having with people. It's like I think we should be as white hat as possible. At that time I feel like that that was a source of a lot of that grand fish can spam. At the time he was not getting very much respect from professional SEO's and he was saying no, completely white hat, don't mess with anything, no schemes, no link real pyramid tetrahedron. Yeah like I'm sure you've seen all the different diagrams and wacky ideas that people were coming up with back then and that panda made him correct that just overnight everything shifted and it was like well yeah they finally got better and they really are rewarding people that aren't going against Google like do you want to work with them. Mark: Let me play devil's advocate a little bit here and argue against SEO. Now this is not my personal position. I actually agree with you. I think there's a ton of opportunity in SEO and I actually think the world is a … the SEO world is a lot more stable today than it was back in the pre updates of pre-panda, penguin, hummingbird updates mainly because the results are better and Google is still having a better experience and before it was very easy to came, the search engines. You were doing grey hat, I was doing grey hat, everybody was doing grey hat back then. But anyways let me play devil's advocate. Two changes that people look at and they see it as encroaching on the organic SEO. One would be the number of paid listings that show up above the fold on Google and where organic rankings start to be pushed down. And two voice enabled search. Let's start with the first one here the placement of organic rankings. I have another business that I own and I absolutely absolutely hate bidding on my brand keyword. Because it's my brand keyword, I show up number one, I show up number two, I show up number three, but if I don't bid on it I I've got four other people bidding on my brand and they're above me. So from that standpoint has SEO become less valuable for business owners or is that a trend that you think is going to continue where paid listings push out the organic rankings? Corey: I don't and in fact I … you know I saw the same trends. And by the way if somebody just for the benefit of listeners, if somebody is pushing you out that way on your branded searches if they mention you by name you can file a trademark request with Google and get them shut down. It … they're still able to use your brand name as a keyword but it can water down their messaging if somebody is getting too aggressive with that. So I don't see it going too much further and yeah that was a big story each time Google has experimented with expanding the ad block but there's data on quick relates that's out there. Rand Fishkin actually threw his new startup SparkToro all those Jumpshot's analysis on this and it's incredible how many people still click on organic overpaid. The overwhelming majority still click on organic across the board even in the most extreme like biased examples I've seen. I actually just sent out our quarterly here a few weeks ago that looked at this AAReps had their own click through rate data of tons of searches that they've scraped and in their example they said the maximum went up to 46% with click on ads. Up to is the operative word there I think that's the most extreme example. It's 46% where you know it's a branded, your brand is number one; obviously, that's what they wanted. We're going to click that sure but the Jumpshot data said 3% was their average. So somewhere between 3% and 46% are clicking on paid ads. It's still the minority and I don't see that ever changing. Mark: 3% to 46% is pretty broad. Corey: It is pretty broad. The average is three. Mark: Okay. Corey: But yeah. Mark: That's amazing. Yeah and in the example I have we have a lot of brand confusion in our space and my main competitor has been very very good at causing brand confusion. So it's a personal annoyance for me right now, my personal mission to get them out of that number one spot even though I'm losing money on it. Corey: Not this. Mark: Yeah. So that's interesting. I would have tend to agree that there's only so much real estate that they're going to give to the ad spot, to those ad blocks because it's … they have been focused from day one on that user experience. So they want users especially brand searches to be able to find the brand that they're looking for. What about voice enabled search? I know for myself and if I want to find out some quick data or whatever I've got a Google Pixel Phone I just give a little squeeze and Google's system comes up and I just ask it the question and more and more it's becoming intelligent in giving the response. More and more it's taking those responses of course from other websites and so they aren't getting any of the traffic to that. This wouldn't be so much a concern for e-commerce sites but for content sites I mean is this something to be looking out for and maybe something that's going to encroach on their opportunities in the future? Corey: Yeah there is definitely demographics that are going to be hit by this. You and I talked about famous quotations here a week ago in how that is an industry that got hit pretty hard by Panda. I think the nuance is any short simple information is going to have a hard time. Like just the example from last month, Google actually started returning no results searches and people asked for the time of day. And there was a website that was timeanddate.com it ranked number one for all of these and I'm sure they were raking in a lot of AdSense doing it, not probably great ads for those people but still it was working for them in the moment. So there are really nuanced types of businesses that I think buyers should probably be a little wary of. If it doesn't give deep information it can't be [inaudible 00:19:11.5] by a simple answer from Google. But if it does go deeper I think it goes outside the scope of what Google can accomplish with voice search because it's going to be complex. There's going to be value in multiple results then so that's [inaudible 00:19:26.1]. Mark: Okay well you know I think that's a fair answer. I think when you ask Google a question, if it's a quick answer like time and date that makes sense. But if you're asking how to replace a sprinkler head, Google might give you a short response but you're not looking for a three step process for that. You're probably looking for pictures or video or more in depth you know of your in-depth guide. And so getting that response is actually a good thing, getting that being that featured response at Google will probably be a good thing because more people are going to click through to your page right? Corey: Yup and there's also still value being lost right now from what they call no click searches. Where maybe you appear within the knowledge card, like the top of the results; people see your brand, they see that it's from you; they don't click through and see your analytics. But at some point who cares, if they still saw your brand you still helped them, and they still see then you may have accomplished what you set out to you anyway. It's just not going to be attributed as well. Mark: Right; of course. I get it the top of funnels sort of just brand awareness and awareness to your brand, what's better to vouch for you than Google right? Corey: Right. Mark: If Google's going to feature you on their search result page that's a pretty good thing and if people don't know what I'm talking about here do you have an example that you know off the top your head where a knowledge card will show up. Corey: Recipes are a big one now. I don't know any exactly at the top of my head but- Mark: Well didn't … wasn't there that one for a while which was why are fire engines red; do you remember seeing that? Corey: I think that so, it sounds familiar. Mark: Yeah if people haven't looked at this, do a search for why are fire engines red and take a look at what the response is. They may have updated it since I last did it but it was just somebody had the game of the knowledge card and it was kind of a crazy response. Corey: Yeah, but it's still not that hard to do. Mark: So I … okay so if I already had, you can't leave with that not go into it. Corey: Well we know what their data sources are so yeah you can … what Google is not good at is understanding what you're telling it, and that's what they're working on back checking right? Being able to actually understand is this good and not are these words here and phrase didn't maybe kind of mean something. And that's what I think they'll improve that maybe next. I think it'll take a while because they're still behind what a lot of the articles give them credit for now if you like but we do know which way they're going. There's an analogy. I love Aj Kohn as an SEO blogger; his company is called The Blind Five Year Old because that's how he perceives Google still. Kind of hyperactively bouncing out of your sight not really knowing what it's doing but they are still moving in a direction that makes sense. And with the knowledge cards there's different sources of data where I mean you can literally just put it in and hope that Google crawls it. So you can update Wikidata at wikidata.org put in some bunk information and sure they might index it. They might see that it's not that hard to fool it. Mark: That's funny. All right well I got some pressing question to get to here. Even though this is fascinating and would be fun to explore all the idiosyncrasies of the world of Google but let's talk about, let's put ourselves in a position of a buyer looking to acquire a business and I want to have more opportunities for SEO and how to uncover some of those and where some of the mistakes are. But before we do that let's talk about due diligence side of things. So he's looking to buy a business, it receives a good amount of traffic from natural organic rankings. What are some of the things that people should be looking out for when doing due diligence? For example private blog networks, are these still something to look out for or are there other things that you may want to caution people on inspecting before they do an acquisition? Corey: Right so without a doubt I would never buy any website without looking at its backlink portfolio. There are basically two arms of SEO right, you've got what happens on the website and off of it. I'm not so concerned about what's happening on the website. I know just based on my background I can probably make it a lot better. But I know that it's not a danger zone, the links are. So first are they trending upwards that's a good sign; bad links tend to get moderated. It makes sense, if somebody spams a whole bunch of forums or blogs they use a piece of software, it's going to get turned away and their Google patents that talk about this as a signal. Like if somebody blasts 100,000 links and all of a sudden they disappear I immediately know something's wrong. And even if something's not wrong if they had a good reason for that to happen, I still haven't really seen one, but if they did it … that pattern looks really bad. So that's the first thing, okay I guess I start to dig into it and I start to look for schemes like you mentioned; are there link wheels, are there … you mentioned that you and I are pre-Panda people a little bit here. I've … I know the schemes because I've used the schemes. I've tried the schemes and I know what all of them look like. There's any of maybe a dozen which might go beyond our time right now but- Mark: So with some of these schemes how would somebody identify these? Obviously link patterns so seeing declining back wings would be an example of things being moderated away from low quality sites or even high quality sites where it's been spammed to a public place. But for like a Link Wheel or a PBN, are there tools that you would recommend somebody use for this or is it really just something where you need to hire somebody like you to be able to help identify these schemes? Corey: Sure. Well I won't go so far as to say someone has to hire me but I do have a lot of skepticism in the tools only because we see them throw a lot of false positives. They do good things too but I've got a team that's used every backlink auto link tool I think at this point and they're flawed certainly. Especially when you pair them with the activity of disavowing links which is usually the natural next step. When you find bad links people tend to use the disavow form in Google Search Console and that's irreversible so it's really really dangerous. We've very frequently been approached by people that ran an automated link audit, got a lot of terrible advice, disavowed a lot of good links, their rankings went away, and they need help and all we can say is well now you've just got to rebuild like you shouldn't have done this. That was a bad idea. So I think it's just about recognizing the schemes and the most overarching witness test in my mind is does this double as good marketing. Sometimes it's just a completely automated site like you see a lot of these like statistics websites, and he ways websites, those big automated plays. I would usually say if a site links to every site on the internet which you can usually see, like is it linking to every domain alphabetically; you see that a lot on the backlink tools. I don't worry about those. I don't think you should disavow those because that's not a scheme. That's not a pattern that you want out and will and that's a flaw in every auditing tool I've used. So I wouldn't worry about those. I also wouldn't worry about anything that is editorially relevant. Like is it editorial, a guest post, a press release, a mention of any kind really that happened from a human but if it didn't and you can usually tell by this kind of thumbing through the side a little bit that usually means that your link is appearing besides other schemes. And if a link is really easy to get that by definition kind of makes it a bad link which is counterintuitive right? You've got all these SEO services that are offering fast easy links for everybody. That's flawed because if it's really for anybody that means that you're link appears besides porn sites you know fill affiliates like all sorts of really kind of sketchy looking stuff. It shouldn't be easy for everybody and that's really the way to tell it I think. Mark: So something that we see with Quiet Light Brokerage in our backlink profile is we'll get a piece published informs or entrepreneur or in [inaudible 00:27:36.5 a good piece and obviously we love those backlinks. But then sure enough there is these really low quality sites that will take that article that blog post and they'll republish it and you know it's just a complete spammy site. You can tell that there's never a human that has touched that site other than initially [inaudible 00:27:55.7]. Are those backlinks, if somebody is doing a backlink analysis on the site and they see some good high quality backlinks but then they see a whole bunch of copycats stuff is that anything to worry about in your opinion? Corey: It depends a little bit on the site. If they're purely just scraping forbes, I'd say well today link back because if they do it reminds me a little bit of press indication which is perfectly natural and it's a signal that I think any grown up brand is going to have. Like you've got basically every publicly traded companies running out regular press releases so if I put on my … like if I'm Google Ad that actually looks okay. But if it's a really low quality site you might see them also doing other shady stuff so you might have to look at their backlink portfolio and kind of pick apart what they're doing. Mark: Okay fair enough that is good advice. And if anybody is listening to this and you're completely lost as far as what Corey is talking about here I'm sure you could reach out to him and get a little bit more insight into some of these things. The world of SEO is kind of this big old rabbit hole, you can understand on a very basic level or you can get into [inaudible 00:29:02.3] sort of the more nuanced stuff. In which case you're talking about link wheels and different types of shapes as far as linking patterns which I've thrown most of that out the window years ago when I started seeing a lot of the updates come through. So and I want to talk about that you know we talked a lot about backlinks and backlink profiles, it's been my perception and please correct me you are the expert in this not me, it's my perception that backlinks haven't been so much devalued as might have been surpassed or might have … might be having other ranking indicators kind of come up alongside backlinks as being important. And one of the ones I've seen has been topic coverage, topical coverage on a page. So an example of that would be we have a blog post on I want the Seller's Discretionary Earnings well we also want to cover not only what a Seller's Discretionary Earnings but what does it mean for an Accrual Basis versus Cash Basis Accounting and you know what is Net Income, what is Gross Revenue because these are related topics to the one thing so having all that content now is a good signal to Google. In my correct or incorrect or off based when I say that the backlinks while still important are playing alongside some of these other newer ranking factors? Corey: Yeah I mean you'd be correct in saying On Page matters more and in more nuanced ways. It's tough to weigh like do links matter less because links are infinite really. On page is still finite so I think in that math equation links can never matter less because you can always do more with links. You can't always do more with your site so that makes that equation interesting. But yeah since the Hilltop Algorithm which I believe was written by Krishna Bharat, he published a paper that it's actually really old but it was pre-Panda by a lot and it broke down I think what they've been building upon for a really long time which for the first time defined what they call topical experts. And if you really dig into the paper it appears to be talking about domains as experts and they played but there's a little bit you know you had authorship of Google+ I think was one sort of riff on that idea of trying to figure out who really knows about a topic. And around that time SEO's like crazy with the concept of relevance. People are saying well you only want links from relevant sites. I think that's bunk because well do I not want to link from CNN they don't … they're not an SEO website, obviously I do, obviously that's still a good link. But there's more value if I get somebody from within my space on average. So it's just one more metric, it's a little bump I feel like in their favor if they're relevant or if you're relevant. They're looking at the themes throughout your site definitely. So to your point yeah that exact same idea, the more you cover a topic the more I think your ratio of expertise is strengthened there. And for the same reason Mike & Mitch E-commerce Shop should absolutely be able to outrank Amazon. They're generic, they don't have that focus and we see that a lot. Mark: That seems to be a recurring theme of this podcast here; how to be Amazon at their own game. And I've talked to so many e-commerce business owners who get frustrated by … when they put their own listings up on Amazon and all of a sudden Amazon's outranking their niche store. But I think your point of if you have good topical coverage on your site, if you're doing … if you're making sure the on page is right you should be able to outrank Amazon because it is a specialized site. And that actually said was a really nice link into the final section I want to cover and that is opportunities for pretty much any buyer when you're looking to acquire an online business opportunities in SEO. I see huge opportunities with most of the stuff I look at and working on the on page SEO, what are a few areas in your opinion that people should look at when they're looking to grow the SEO presence of either an e-commerce shop or a SAS business or a content business but really kind of looking at that a SEO portion, what are a few areas that are common pieces of low hanging fruit that you see? Corey: Sure. Well since Panda there are a lot more diamonds in the rough I feel like that just have broken on page SEO and the poster case study going all the way back was Danny Webb right? Everyone was talking about Danny Web which was one of the biggest tech forms, they lost easily all their rankings when Panda first hit and they managed to recover by removing what people later called thin content. Which were just pages that might have fifty words on the page, it was all the different individual profiles that people had, there were millions of them. Most of them were a bad search engine experience. So when I see a site that has a lot of pages that don't offer value to Google but don't carry the no index tag, the media tag, and the source code [inaudible 00:33:56.5] but code in the source that says keep us out of Google's index. I know well hey I can do that and overnight strengthen the stuff I want to keep and cut out the stuff that's just never going to be of any value and that's going to help a lot. I also look for sites that don't have a keyword strategy, sites that for whatever reason have never had any links but still enjoyed some organic success. There's a lot of ways to play this. In total there's I think a couple hundred ranking factors. I basically just look for a couple that have been 100% neglected because I feel like that's where people leave the most money on the table basically where I can see a quick one. Mark: Yeah, I think again coming back to round out this discussion, I think since the updates and after the updates everybody was scared of organic traffic and understandably so. I mean it was very difficult for a lot of people because they owned a business overnight an update happened and the rankings are gone, revenue is gone. A lot of businesses were built on this kind of shaky SEO and Google's done a good job of cleaning that up. But people now see the benefit of relying on paid acquisitions. As a result though I think there's a huge opportunity for buyers to take a look at pretty much any property that is not on Amazon. So any web-based property content sites etcetera etcetera and be able to really grow that business through good SEO practices. As you said looking at keyword strategies are, is there any keyword strategy there, or do they have good topical coverage, are they doing the basics to be able to rank well, and because no one is really doing that or very few people are really doing that on page SEO anymore it's kind of amazing how quickly it's fallen out of favor. Yeah so let me ask you if anybody wants to talk to you what's the best way to reach you? Corey: Sure. Well they can pop on our website which is just northcutt.com drop me an email it's just corey@northcutt.comor follow me on Twitter corey_northcutt to be my first name, any of those work. Mark: All right good. We'll all link to those in the podcast page the show notes so everyone can take a look at that. And you know again we don't get kickbacks from guests or anything like that but we do refer people that we've used in the past successfully and the services of yours is definitely a service that I've gotten good value out of. I know you did some work for me, I think it was back in October your group did some work for me and those pages are doing quite well now so thank you for that. I never gave you an update on that; they're doing pretty well. Corey: Yeah, sure. Mark: Yeah so thanks so much for coming on. I think this is an interesting topic and maybe one that we need to explore again in the future. Corey: Oh I'd like that. Mark: All right, thanks Corey. Corey: Thanks Mark.

When you start a new relationship, do you show up looking to give or get?   Many entrepreneurs show up trying to leverage every situation, but we only start receiving the most value when we start offering it. Superconnectors are the people who create value by making connections for other people because, in every interaction and new relationship, they show up looking to give, not get.   Scott Gerber started the Young Entrepreneurs Council, founded The Community Company, and wrote the book Superconnector. In this episode, he shares how you can transform your mindset, be more meaningful and purposeful in every interaction, and start building relationships that really matter.   The ONE Thing to Implement From This Episode: What’s the ONE thing in this episode that will help you stop networking, and start forming real relationships that matter?   When you find your answer, let us know in a review on iTunes, or wherever you get your podcasts. We see every single review, and we want to know what helped you.   In this episode you will learn... [3:50] How becoming a Superconnector can knock over more dominoes in your life. [6:00] The ONE thing that will allow you to form connections with people who are where you want to be. [8:30] Why facilitating great experiences adds more value than showing up to network. [10:20] What becomes possible when you develop a connector’s mind. [16:30] ONE simple strategy you can use to audit your mindset and behaviors. [22:30] What models and systems you can follow to ensure that you are nurturing the relationships that matter most. [31:50] The most important lesson you can learn when it comes to forming relationships.   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   Links & Tools From This Episode Learn more at ScottDGerber.com Connect with Scott: Twitter | Facebook | LinkedIn Pick up your copy of Superconnector   --   We are HIRING!   We are hiring an amazing Community Manager, and we would love for that person to come from this community.   If you are someone, or know someone, who loves to create amazing content, engage with a community, and wants to manage all of the content for the business, please go to the1thing.com/jobs.   -- Production & Development for The ONE Thing Podcast by Podcast Masters

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and give value to these online communities. Time Stamped Show Notes: 00:27 – Today's topic: Why You Should Pay Attention To Facebook Groups 00:39 – Eric gets a lot of value from Facebook groups 00:43 – Eric follows Badass Marketers and Founders Facebook group run by Josh Fechter 00:50 – There's a ton of marketing information he gains from the group 00:56 – Another group to follow: Young Entrepreneurs Council 01:00 – There's a high level of engagement in these groups and people share them with others 01:18 – Facebook just launched a summit for Facebook groups 01:54 – You can search for terms in groups that are related to your niche 02:08 – Answer questions in groups—this will lead people to your website and build traffic 02:15 – When you build our own Facebook group, it builds a community with that will strongly support your brand 02:22 – Neil has a private Facebook group and most of its members help promote one another 02:56 – Find the group that has more signal than noise 03:11 – Eric highly recommends Badass Marketers and Founders 03:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 04:00 – Go to SingleGrain.com/giveaway for multiple entries 04:10 – That's it for today's episode! 3 Key Points: There's a lot of VALUE to be had in Facebook groups—build your network and your following to increase your support. Join groups that are relevant to your niche. Be helpful with those in your Facebook groups—answer their questions and promote one another depending on the type of group that it is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and give value to these online communities. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Pay Attention To Facebook Groups 00:39 – Eric gets a lot of value from Facebook groups 00:43 – Eric follows Badass Marketers and Founders Facebook group run by Josh Fechter 00:50 – There’s a ton of marketing information he gains from the group 00:56 – Another group to follow: Young Entrepreneurs Council 01:00 – There’s a high level of engagement in these groups and people share them with others 01:18 – Facebook just launched a summit for Facebook groups 01:54 – You can search for terms in groups that are related to your niche 02:08 – Answer questions in groups—this will lead people to your website and build traffic 02:15 – When you build our own Facebook group, it builds a community with that will strongly support your brand 02:22 – Neil has a private Facebook group and most of its members help promote one another 02:56 – Find the group that has more signal than noise 03:11 – Eric highly recommends Badass Marketers and Founders 03:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 04:00 – Go to SingleGrain.com/giveaway for multiple entries 04:10 – That’s it for today’s episode! 3 Key Points: There’s a lot of VALUE to be had in Facebook groups—build your network and your following to increase your support. Join groups that are relevant to your niche. Be helpful with those in your Facebook groups—answer their questions and promote one another depending on the type of group that it is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

There is a saying that the day we stop learning is the day we stop living. Learning should to be a lifestyle, especially with the innovations that continue to overwhelm this generation. One of the ways to acquire knowledge and stay up-to-date is by attending seminars, events, and conferences.  On today’s episode, we are sharing our major takeaways from the 2017 Traffic and Conversions Summit held in San Diego. As the largest conference in the marketing industry, we have learned so much - not only from the conference, but also from the interactions we’ve had with other participants, fellow marketers, and even followers of our podcast.   Don’t be boring with your marketing. Be attention-getting. Be a little controversial.    This Week on the Hustle and Flow Chart Podcast:  What a Facebook Messenger Chatbot is and why it is the new trend in online marketing  The importance of creating the quickest human element while readers are on the website and its effect on sales  The essence of “picking a side” and standing for something in business  Creative ways to use email marketing and how to recover the people who leave the website  How to refresh old blog posts, what to do with the ones with no clicks, and how the it can affect ranking    Resources Mentioned:  Digital Marketer  Brian Dean of Backlinko  Ezra Firestone  Young Entrepreneurs Council  ManyChat     Subscribe & Review the Hustle & Flow Chart Podcast!           Thanks for tuning in to this week’s episode of the Hustle & Flow Chart Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!           Also, check out our website and subscribe to our free weekly newsletter to receive even more helpful articles, training courses, tips, tools, and videos to help you optimize your business for success!     

"We’re an eclectic group of creative professionals obsessed with brand experience." - Brian Lischer Brian Lischer - Founder and CEO of Ignyte Brian Lischer, Founder and CEO of Ignyte, is an entrepreneur, author, speaker, and brand strategist. He is a leading voice on a range of issues, including the psychology of branding. Brian founded Ignyte, an award-winning branding agency, in 2013. After working for more than a decade in marketing and design, he decided to put his passion for behavioral sciences to work by helping brands discover and express their authenticity. Under Brian’s leadership, Ignyte has grown into a highly sought-after agency that transforms brands around the globe. Brian works closely with the agency’s key accounts to ensure optimal positioning and authentic brand experiences. Brian studied psychology and communication at the University of California San Diego. A frequent blogger, speaker, and columnist, Brian has written for publications including Forbes, Huffington Post, and Brand Quarterly. Major media outlets cite him as a branding expert and successful entrepreneur. Brian is an active member of the Young Entrepreneurs Council, Entrepreneurs' Organization, MIT Enterprise Forum, and American Marketing Association. He is an advisor to startups and is also involved as an investor and partner in a range of digital ventures. Brian donates his time and resources to charitable organizations helping to create positive change in the world. In addition to his various business ventures, Brian is a devoted thrill-seeker and can often be found surfing, snowboarding or mountaineering. When he’s not in the mountains or the sea, Brian dedicates his time to developing his mindfulness practice, which includes yoga, meditation and Buddhist teachings. Connect with Brian: Website | Personal Website | Twitter | LinkedIn Subscribe to the Outlier Newsletter: Click Here Brought to you by: If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

33voices interviews Scott Gerber, founder of the Young Entrepreneurs Council.