In the Nitty Gritty- Dedicated to women entrepreneurs juggling business, life, kids and everything else nitty gritty.

You've got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents.

Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.In this quick, actionable episode, I'm sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).Inside the episode:✅ The one photo mistake that could be costing you clicks ✅ Why your business name might be confusing Google—and how to fix it✅ What to do right now if a client says they're taking a break ✅ The review tip that boosts both SEO and conversions ✅ How to audit your website pages for maximum trust-building powerIf you want your studio to be the only option in town—this episode is your summer checklist.

This week, I'm inviting you behind the curtain for a very real, very personal episode.As we officially wrap our 16th season at the studio, I'm sharing the 16 most powerful lessons I've learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.Inside this episode: ✨ Why hiring before you're ready might be the smartest move you make ✨ The onboarding experience your clients are craving (and how to create it) ✨ What happens when you stop trying to do it all yourself ✨ How to build trust in a world that's short on it ✨ And why your success line might not be what you thought it wasIf you're a studio owner who's ever felt the highs and lows of this business, this one's for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what's next.

Today's episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don't just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.Enter: peptides.I'm sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She's helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She's a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things.Whether you've heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new.

The sun's out... and if you're a studio owner, you know what that often means:Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever.But here's the deal—your buyer hasn't disappeared. They've just changed. They're more hesitant, more distracted, and waiting until the very last minute to commit.If you're feeling the summer slump sneaking in, today's episode is your game plan for getting ahead of it.Inside, I'm sharing: ✨ Why buyers are stalling—and what to do right now ✨ Smart ways to create urgency without feeling pushy or desperate ✨ How flyers, text messages, and other simple systems can outperform email alone ✨ Why making your buying process Amazon-easy could be your summer secret weaponPLUS — I've got a free gift for you: "40+ Places to Promote Your Studio for Free" Because visibility = enrollments. And it costs you nothing but a little action.

Think making more money means hustling for more clients? Think again.

Ever feel like your kids—or your customers—just don't listen? In this episode, I'm sharing the #1 parenting tip that's helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.I dive into:A real-life parenting moment (and why dishes matter)The power of consistency in parenting and in businessWhy inconsistent info online is costing you customersA quick task to clean up your online presence todaySo whether you're raising little or big humans or building your business (or both), this one's for you.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today's podcast?

Want more clicks, customers, and credibility? It's time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I'll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community.You'll learn: ✅ What types of photos to upload (and what most business owners miss) ✅ The #1 mistake people make with Google updates ✅ How to use geo-tagging to get found by more local customers ✅ My go-to strategy for keeping your listing fresh and optimized

Are You Missing Out on Local SEO? Create a Referral Program That Drives BusinessSpring cleaning isn't just for your closets—it's time to freshen up your marketing strategy, too! And if you're not intentionally using referrals to drive your local SEO, you're leaving money on the table.Referrals are the easiest, warmest leads you'll ever get, but hoping for them isn't a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.In this episode, we're diving into: ✨ How to build a referral program that actually works (without feeling pushy). ✨ The secret weapon for local SEO (hint: Google Reviews = public word-of-mouth). ✨ Easy ways to track & reward referrals—so customers keep spreading the love. ✨ Why referrals + SEO are a cash-flow GOLDMINE for brick-and-mortar businesses.This isn't just about getting more customers—it's about creating a business that grows effortlessly. Ready to make it happen? Hit play now!

Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn't have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.In this episode, we're breaking down three game-changing ways to use brand ambassadors to grow your local business (without cringing at the word "influencer"). Whether it's showcasing loyal customers, partnering with a community rockstar, or tapping into local networks like your chamber of commerce—this is a strategy you don't want to sleep on. Plus, I've got a free Brand Ambassador Checklist so you can take action right away. Ready to work smarter, not harder? Hit play!

Success isn't about luck—it's about action. In this episode, I'm breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.If you've ever felt stuck, overwhelmed, or like you're spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can apply today.And if you're craving more support, accountability, and straight-up strategy, Level UP: Your Business, Your Life is where the real magic happens. Inside this mastermind-style group, we dive deep into marketing, mindset, and leadership—while also making sure your life isn't sacrificed for your business. Because success should feel good, not just look good.

Ever feel like your blog posts are just sitting there, collecting digital dust? You're not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business.In this episode, I'm sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish:

Holy cats, Google—WHAT. THE. ACTUAL.

Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn't working, foot traffic is slow, or a competitor just opened nearby. It's frustrating, but here's the truth: your greatest setbacks are actually a setup for your comeback.In this episode, I'm sharing how to shift your mindset and take strategic action when things aren't going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we'll break down three key steps to recover from a business visibility setback:✅ Pause & Assess – What's really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently?✅ Get an Outside Perspective – Sometimes, we're too close to see what's missing. A mentor, business coach, or mastermind group (hello, Level UP!) can help you pinpoint what's not working.✅ Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins.Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What's one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind—because we don't do business alone!

We've all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn't doing more, but doing less with purpose?In this episode, I'm sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn't sure where to start.With the support of the mastermind, we helped him:✅ Narrow his focus to just three core offerings for clarity and impact.✅ Introduce price anchoring with a high-ticket option (spoiler alert: it worked!).✅ Shift his mindset and reconnect authentically with past clients, setting him up for a thriving season.In just 30 days, his business—and his outlook—completely changed. If you're feeling stuck or unsure about your next move, this episode is packed with actionable tips and motivation to help you simplify, focus, and create results.

Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we're diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level.I'll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I'll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way.You'll discover:✅ How to showcase your unique experience to build a relatable brand.✅ Tips for demonstrating your expertise and boosting credibility.✅ Strategies for establishing authority through reviews, partnerships, and content.✅ Actionable steps to create a secure, trustworthy online presence.Whether you're looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away.

Today's episode is extra special because I'm sharing a personal milestone that's been years in the making.

Hey there, fabulous business owner!

As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business.In this episode, I won't be doing a "best of" recap or a roadmap for 2025. Instead, I'll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It's been a year of significant challenges and transformative decisions. I'll walk you through the struggles I faced, the pivotal choices I made, and how those choices led to another record-breaking year.The milestones achieved this year weren't just about hitting numbers; they were about building momentum, resilience, and alignment with my vision. These decisions have set the stage for 2025, a year I approach with deep gratitude and anticipation for even greater growth and impact.Take some time to reflect on your best decision of the year. Let it inspire you as you plan for what's next. Here's to making bold choices and celebrating every step of the journey.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today's podcast?

If you've ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU.

The holidays are here, and while we're decking the halls and sipping peppermint mochas, let's not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours.Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you're closed. Or a stressed-out homeowner searching for an emergency plumber and calling…you—but you're unavailable. Frustrating, right? Let's make sure this isn't your business this season.In today's episode, we're diving into:✨ The Power of Trust: Why accurate hours build customer loyalty.✨ Visibility Boost: How keeping your profile updated can help Google (and your customers) find you.✨ Quick Tips for Stellar Profiles: From seasonal photos to posting updates, we'll make your holiday profile pop.Plus, you'll learn:

Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down?In this episode, inspired by a client's recent Google review mishap, we're diving into:How to leave an outstanding Google review—a thoughtful one that stands out and helps the business shine.How to respond to reviews properly—so Google doesn't flag or remove them (yes, it can happen!).You'll hear actionable tips like:✨ Sharing your story in your review (who, where, why, and what).✨ Highlighting specific details about the business's product or service.✨ Bonus points for including photos—especially with you in them!For business owners, we'll break down:✅ Why mirroring the reviewer's words makes your response stand out.✅ What not to do—like commenting on personal details that could raise privacy concerns.Stick around to the end to ensure every response you give builds relationships without risking your hard-earned reviews.Whether you're looking to spread some goodwill this season or improve your own review responses, this episode has everything you need.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today's podcast?

You've nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you're left wondering—what's next?Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald's, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he's on a mission to show businesses how rebranding isn't just a marketing move—it's a game-changing growth strategy.In this episode, Jim spills the tea on:✨ How to know when it's time for a rebrand (or just a refresh).✨ The step-by-step strategy that turns rebranding into a jetpack for your business.✨ Real-life examples of businesses that rebranded right—and what you can learn from them.Whether you're dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim's wisdom will help you make smart, strategic moves that set you up for long-term success.Marketing is tough, but it doesn't have to feel like a grind. Let's make sure your brand works as hard as you do.Tune in now and get ready to transform your business!https://www.rebrandingexperts.com/Jim Heininger on LinkedINYour GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.Love today's podcast?

As we celebrate Thanksgiving here in the States, I'm filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad's advice to “count your blessings, and you'll be amazed” has stuck with me over the years, and it's a practice I carry into every morning. This week is extra special because I'm celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it's my favorite time to revisit the vision for my life.In today's podcast episode, I'm stepping away from SEO and Google Business Profiles to share the biggest gift I give myself each year: an hour of vision-setting. It's a simple yet powerful practice that allows me to reflect on the good, the hard, and what's next.I share:How I reflect on the past yearWhat I include in my vision—from my family to my business and beyondWhy this one practice has become my yearly resetIf you're ready to create space for gratitude and clarity in your own life, grab a journal and join me for this special episode.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today's podcast?

You're doing all the things, yet your business isn't showing up on Google?

Ever wonder why 59% of shoppers research a product or service before they buy? Yep, it's a big deal—especially with the busiest shopping season coming up! If you're not showing up on Google when buyers are ready to spend, you're leaving money on the table. But don't stress—I've got you covered. Snag my FREE Google Business Profile workshop to learn exactly how to optimize your profile so you're the go-to choice, trusted faster, and liked more. Basically, you'll be the only option in town.Now, let's dive into today's podcast. I had a major epiphany this past weekend while reviewing my business growth over the last 16 years. I noticed a pattern: during periods of growth, there were a few key factors. But one thing consistently stood out—it wasn't a marketing hack or strategy. It was being part of a mastermind.Why am I so fired up about masterminds? Let me break it down:Intentionality—We showed up to learn, grow, and implement.Consistency—Same time, every other week, no excuses.Authenticity—A safe space to share real struggles and get real support.Accountability—We took action and then reported back on what worked.If you're ready to level up and keep your momentum going, my mastermind might just be the secret sauce you need. Tune in to hear more about the success I've seen and what makes this mastermind different from the rest. Trust me, you don't want to miss it!Level UP Mastermind, join us in time for our November 19th meetup!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must-reads!Love today's podcast?

SEO is amazing for getting you found when people don't know who you are. But let's be real – as local business owners, what we really want is to be the first name that pops into people's minds when they need what we offer. That's where the magic happens.Enter Luke Wolf – a mortgage lender who's taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that's all about connecting local professionals, sharing insights, and building relationships that last.In today's episode, we're talking about how to show up, get in the room, and build a network that supports your business. We'll cover the do's and don'ts of networking, what Luke and I have learned along the way, and some great tips if you're more of an introvert (I see you!).Plus, you've got to check out The Social Minute – it's a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth!Luke Wolf on InstagramLuke Wolf on YoutubeThe Social MinuteLevel UP Mastermind join in time for our Nov. 19th meet up!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

It's here – my most popular episode of the year!

Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you'll have the perfect clients walking through your door.And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.In today's episode, I'm sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.By the end of this episode, you'll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won't believe how simple it can be!Level UP Mastermind join in time for our Nov. 19th meet up!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

Welcome to another episode of Brick and Mortar Visibility! Today, we're diving into something that, frankly, a lot of business owners overlook.Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who've already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here's the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.So, what can we do to tap into this untapped potential? Well, that's why I'm thrilled to have Jason Kramer on the podcast!Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason's expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.When he's not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.In today's episode, we'll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who've made serious bank by nurturing their current client lists. It's a reminder we all need: your current customers are your best asset. If you're not taking care of them, you're leaving money on the table.And if you're anything like me and you want to really dive into this work over the next 90 days—or maybe you've got a task that's been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It's a space where we learn, support, and empower ourselves to hit that next level in our businesses. Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

Ready to be the ONLY option in town? That's exactly what we're diving into today. And we're literally talking about your store front!In this episode, we're getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who's considering investing in a store front. But before jumping in, they wanted to make sure they were asking all the right questions. Smart, right?Now, while we can't predict the future, we can set ourselves up for success. That's why I'm sharing 10 must-ask questions to consider before investing in your first, second, or even third brick-and-mortar location. Whether you're in the process of renting a space or just dreaming about it, you'll want to tune in!And because this is a conversation, I'd love for YOU—especially those who've been down this road—to share your tips or any concerns I may have missed. We're in this together, and this community is all about helping each other rise!Let's do this!

Today, we're hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire!

Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it's working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof?In this episode, we'll cover three key spots to check on your SEO progress: where to look (Your GBP, Google Analytics, and Your Website platform) how often to look (monthly), and what exactly to watch for (growth!) Plus, we'll touch on the bigger picture: does your opt-in make people want to take action? Because great SEO means nothing without smart marketing to back it up. Listen in as I dive into the stats of tracking your SEO input so you get more clients walking in your doors. Need help leveling up your SEO and marketing strategy? Book a call, and let's make your business The Only Option in Town!Take your business to the Next Level with the Level UP Mastermind!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile managment, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

Today on the podcast, we're diving into a listener question all about Google reviews! We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid.Tune in to hear the question and learn what not to do regarding Google reviews. Plus, I'll share details about my Level Up Mastermind—starting tomorrow! Ready to dominate Q4 and end the year strong? Let's get started!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile managment, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

We're just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it's the perfect opportunity to dream big, refocus, and push toward those year-end goals.On today's episode, we're taking a break from our usual focus on SEO, Google Business Profiles, and marketing strategies to dive into something that has transformed my business: masterminds. Every year, as September hits, I surround myself with a small group of powerhouse business owners, each a leader in their industry. These masterminds fuel me with new ideas, fresh strategies, and the accountability I need to finish the year strong.As a brick-and-mortar business owner for over sixteen years, I've always seen September as the perfect time to relaunch, refuel, and repurpose. This final quarter is when many of you will see your highest earnings of the year. Imagine heading into 2025 knowing your SEO is dialed in, your systems are streamlined, and you're more profitable than ever—so much so that you can shut down for the entire weekend without worry!That's why I'm thrilled to introduce my Level Up Mastermind. This three-month mastermind is designed to help you take your business, life, and success to the next level. Get ready to finish 2024 stronger than ever and set yourself up for an incredible 2025!Would you be ready to level up? Let's dive in! SHOW TIMESTAMPS: 4:34 - You are worth investing in for your business 6:39 - Out of the box thinking with your mastermind7:52 - Accountability with you and your mastermind9:06 - Make Wellness Ad Interested in learning more about Peptides and a ground floor opportunity?10:13 - Connection with Other Business Owners11:00- Commitment to a mastermind11:30 - Cost of the Level Up Mastermind14:11 - Fast Acting Bonus.  Goodness for ALL Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile managment, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business's SEO and build client trust.Marcus's approach is not just about creating content, it's about creating bold and edgy content. He emphasizes the importance of educating your audience in five key areas: Cost, Fear, Compare, Reviews, and Best.  His bold and edgy approach to creating content—even when it involves mentioning competitors—ultimately stands the test of time and fosters trust with clients, which is crucial for any business. In this episode, Marcus gives me first-hand ideas on what dance studio owners can do and breaks down the five key concepts for creating rich content that your audience and Google will love.  He even gives us a tool to keep us on the leading edge of our marketing efforts.  You're not going to want to miss this dance studio owner!Learn why Marcus is the guru in SEO marketing and how he went from almost bankrupt to the go-to expert in the pool industryThe five major buckets business owners must address in their SEO blog writing: Cost, Fear, Compare, Reviews and The Best. Marcus shares ideas with us on how to address the five main buckets for dance studio ownersWatch us on YoutubeA bit about our guest:Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time. Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more. Marcus Sheridan on LinkedINWould you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

In this brief episode of Brick and Mortar Visibility, we're diving into a quick but crucial tip as we head into the holiday weekend. It's the perfect time for businesses to update their Google Business Profile. Not only does this simple action build trust with potential clients by showing accurate store hours, but it also signals to Google that you're an active and engaged business owner. Google rewards businesses that stay active, and keeping your profile up-to-date is one of the easiest ways to ensure you're visible to those searching for your services. Don't miss out on this opportunity to make Google work for you! As your trusted SEO consultant, I'm here to help you navigate these updates and more. Let's work together to keep your business at the top of search results!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

In today's episode, we're diving into one of the most crucial aspects of your local business's online presence—tracking your Google Business Profile. I'll walk you through the essentials of monitoring your GBP using the dashboard and why this is vital for your SEO success. By the end, you'll understand the importance of consistent tracking and how partnering with me can make this process seamless.Let's get your dance studio showing up first!  By tracking your results, you'll know that your efforts are working.  Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile managment, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms.In this episode, I'll explain what to do based on your current business stage and SEO journey. This isn't a one-size-fits-all approach. We aim to dominate SEO first because SEO creates buyers. Once you're found first on Google, you can focus on your Google reviews' aesthetics.Let's dive in so you know what I mean.New to the Podcast? Start here. How to get juicy Google ReviewsWant a visual of HOW to get juicy Google Reviews?  CLICK HERE.Love today's podcast?

This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders?When your SEO is stellar, you'll get many inquiries. Great, right? But what if your excellent customer service emails aren't reaching potential clients? That's why I'm thrilled to have Nicolas Toper, the genius behind Inboxbooster.com, on today's podcast. He'll share how Inboxbooster ensures your emails land in the inbox. Plus, discover a free tool to test and fix your email deliverability issues. The best part? He makes it so easy for us to fix!Ready to learn? Let's get to it!Watch Us on Youtube!https://inboxbooster.com/https://www.instagram.com/ntoperA bit about our guest:●  Nicolas is an inventor, founder, and CEO with over 15 years of experience ensuring emails get delivered. He previously co-founded email-delivery company CritSend which delivered more than 50 billion emails. He also founded Pilo, a cleantech company that launched the first AA battery that recharges when you shake it. ●  Currently, he is the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients, including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles, including Forbes, FinSMEs, and Business Mole. ●  Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German. Love today's podcast?

Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the significance of responding to Google reviews and how it can impact your brick and mortar SEO and reputation. While there's no hard and fast rule on how quickly you should respond, the importance of timely and thoughtful responses cannot be overstated.Featured Points:Boost Your Local SEO: Discover how responding to reviews can significantly enhance your local SEO, making your dance studio more visible to potential students in your area.Enhance Your Reputation: Learn why addressing negative feedback promptly and professionally can open up a line of communication, resolve issues, and showcase your commitment to customer satisfaction.Cost-Effective Ranking Strategy: Understand how engaging with reviewers through owner responses is an effective and cost-efficient way to improve your rankings on Google, especially if you've fallen behind your competitors.Join us as we discuss these key points and provide actionable tips for effectively managing your Google reviews. Whether you're new to the world of online reviews or looking to enhance your current strategy, this episode is packed with insights to help your dance studio shine in local search results.Tune in, take notes, and get ready to elevate your online presence by mastering the art of responding to Google reviews!Love today's podcast?

On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love.But let's dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return!Our guest today is Samantha Irwin of Kaizen Consulting. She's an expert in helping business owners build teams that excel in the client journey and relationships. Samantha provides tools to ensure your team creates exceptional customer experiences, leading to more stellar reviews on your Google Business Profile and securing your #1 ranking.Sounds amazing, right?I think so too. That's why I'm super excited for you all to learn from and love Samantha Irwin. Tune in for some great insights!Watch us on Youtube!https://kaizen.zone/https://www.instagram.com/samantha_kaizen/https://www.linkedin.com/company/kaizen-business-coaching-consulting/A bit about our guest:After 13 years teaching middle school (love that age!) and doing business development part-time, I jumped into business full time.In 2006 the hubs and I bought an 21-room historic boutique hotel, built in 1907.No furniture, no clientele, (last time it was open for guests was in the 1940's), AND it was located in a town population 600 (no, I didn't miss a zero!). Yes, Mayberry. To say that we were ‘not on the map' was 100% accurate.Adding to the challenge, the hotel was sitting on acre of tired grounds in desperate need of a landscaping update.Oh, there were some Gone with the Wind drapes which my MacGyver level talented sister used to mock me up a dress. Yes, I wore it, pins and all, and made my dramatic entrance down the staircase to the lobby.Some thought I was crazy for purchasing the hotel, others thought I was a genius with vision.I needed to figure out how to get us ‘on the map', attract clientele that was two hours away, hire, train, and inspire staff, and grow the business. Oh, do all this and not drive myself into the ground.Thankfully because I had crap for a marketing budget I stumbled on a different way to grow. A better way.Our clientele grew quickly, top priority was hiring and training a team that assist in our growth. How did I do it? By transforming People into Partners. By finding the RIGHT people, supporting, and equipping them to consistenly give amazing Customer Experiences.You can take advantage of the training used to increase employee retention, increase guest return visits, garner excellent on-line reviews, and put us on the map!Love today's podcast?

Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO and blogging. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?" Join me as I answer this question and explain why the timing of your blog posts can significantly impact your SEO. We'll explore the benefits of consistent content updates, how it affects search engine indexing, and the importance of keeping your audience engaged.Tune in to discover actionable tips for scheduling your blog posts, promoting each piece effectively, and making the most out of your content. Whether you're just starting with blogging or looking to refine your strategy, this episode is packed with insights to help you boost your online visibility and drive growth for your brick-and-mortar business.Don't miss out on learning how to turn your blog into a powerful tool for SEO success!Love today's podcast?

This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business?  Or should you or have a second URL?  And if you have that second URL, can it be your name?  There's a lot there.  And the answer might seem obvious to you, especially if you've been listening. Our URL is the start of our great SEO.  But we need to make sure the URL is connected properly to all the places so your SEO foundations are in place. In this episode, I'll share my rookie mistake when starting my second business and provide actionable tips to help you avoid the same error. We'll dive into:- Ensuring NAP Consistency: Keeping your business name, address, and phone number uniform across all listings.- Optimizing Your Business Description: Using relevant keywords naturally in your business description.- Using Google My Business Tools: Utilizing features like the Q&A section, messaging, and booking buttons for enhanced engagement.Join me as we explore these crucial steps to ensure your second business starts on the right foot, with an SEO-friendly foundation that connects seamlessly across all platforms. Tune in to learn how to make your URL work for you and set your new venture up for success!Love today's podcast?

Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we're shifting gears to focus on creating a business and life you love.In this special Independence Day episode, we're thrilled to sit down with a guest who has mastered the art of intentional relationship-building to grow her business while enjoying the freedom of a twenty-hour work week. Discover how she strategically connects with connectors, forms powerful partnerships, and engages with potential clients in meaningful ways.Learn how you can ditch the hustle mentality and embrace smarter, more effective business development strategies. Our guest shares her journey and practical tips on creating a balanced, fulfilling life that allows you to be who you love to be, all the time.Episode Highlights:The Power of Connections:  Understand the importance of cultivating intentional relationships with connectors, strategic partners, and potential clients.Work Smarter, Not Harder: Discover how to streamline your business efforts to achieve a fulfilling, balanced work week.Freedom to Be You:  Learn how to design a life that aligns with your passions and values without sacrificing business success.Join us for an inspiring conversation that will transform the way you approach business development. This episode is a must-listen for all our VIPs looking to create a business they love while enjoying the freedom to live their best life.Tune in and get ready to be inspired!Hit play and let's explore the power of relationships together, as we celebrate the spirit of freedom and independence!Watch interview on YoutubeWebsite: https://theceocollective.com/LinkedIn:https://www.linkedin.com/in/rachealcook/Instagram: https://www.instagram.com/racheal.cook/Facebook: https://www.facebook.com/racheal.cookTiktok: https://www.tiktok.com/@rachealcookmbaA bit about our guest: As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she's not helping women entrepreneurs, you'll find Racheal hiking along the James River and playing board games with her three kids. Love today's podcast?

Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we're diving into a hot topic that's crucial for any business with multiple locations or service industries. If you've ever wondered how to make your website stand out in local searches and attract more customers from different areas, this episode is tailor-made for you!Episode Highlights:- Create Location-Specific Pages: Discover how dedicated pages for each of your service areas can skyrocket your local SEO.- Optimize for Local Keywords: Learn the secrets of using local keywords to capture those “near me” searches and boost your visibility.- Schema Markup Mastery: Find out how schema markup can give you an edge in local searches by making your business details crystal clear to search engines.- Thos Customer Reviews: Uncover strategies to gather glowing reviews and display them effectively on your site, building trust and attracting more customers.- The Consistency Factor: Ensure your NAP (Name, Address, Phone Number) details are spot-on across all platforms for maximum SEO impact.Plus, we're throwing in a bonus tip on creating high-quality, engaging content that keeps your visitors hooked and coming back for more!Whether you're a local business newbie or a seasoned pro looking to refine your strategy, this episode is packed with actionable insights to help you dominate your local SEO game. Tune in, take notes, and get ready to watch your business thrive!TIP: Don't forget to share this episode with fellow business owners who serve multiple locations. Let's spread the knowledge and help our brick-and-mortar community grow!Hit that play button and let's get visible!Love today's podcast?

In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. This leads to an important question: do you need to have more than one Google Business Profile (GBP) to capture these local searches effectively?The answer is a resounding yes! Having multiple GBP listings can significantly boost your visibility and attract more local customers. However, managing multiple profiles can seem daunting and time-consuming. But don't worry—I've got you covered.In this episode, we'll explore the reasons why multiple GBPs are essential, how to efficiently manage them, and share some tips and tools to make the process seamless. Whether you're new to managing GBPs or looking to optimize your current strategy, this podcast will provide valuable insights and practical advice to help you stay ahead of the competition. Tune in and learn how to streamline your local SEO efforts and make your business more accessible to customers searching for services "near them."This one is short and to the point.  But please share it with that business owner who has multiple service areas.  Love today's podcast?

In today's episode, we're diving into the real-life challenges of running a business, beyond our usual SEO discussions. I'm pulling back the curtain on the everyday realities that come with turning your passion into a thriving business. Balancing work with being a partner and a parent is no easy feat—it's a lot more stress than most people can imagine.That's why it's crucial to be prepared for life's inevitable surprises. Today, I'll share my own wake-up call from four years ago and how taking daily steps has led to the bittersweet success I enjoy today. Join me for an inspiring conversation about resilience, growth, and the power of persistence.Love today's podcast?

In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've encountered while collaborating with clients, sharing insights and lessons learned along the way.Love today's podcast?