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This week, Melissa brings you behind the scenes of one of the hardest (and most unexpectedly pivotal) weeks she's faced — a raw, unfiltered look at what it really means to juggle personal loss, business growth, client demands, and once-in-a-lifetime professional opportunities all at the same time. She opens up about:✅ Navigating a devastating personal loss while running a growing business✅ How she set ultra-clear daily and monthly priorities to stay afloat✅ The real mindset tactics she used to push through exhaustion and overwhelm✅ Why resilience isn't just a buzzword — it's a muscle you build and a playbook you return to✅ A powerful “pivot” analogy (yes, from basketball!) that can help you break through feeling stuck Plus, Melissa shares the behind-the-scenes story of landing her biggest media opportunity ever — and how she was forced to practice the exact resiliency strategies she teaches. As we kick off Mental Health Awareness Month, Melissa reminds us all: your mind and body are your most important assets. If you're struggling, ask for help. To learn more about working with Melissa: https://www.melissafranks.comTo Connect with Melissa on Instagram: @melissa_franks or @on_call_coo

Have you ever opened your inbox to find a customer complaint that instantly spiked your blood pressure? If you're in business, it's not a matter of if but when it will happen. In this episode of the Opt-In Podcast, Melissa walks you through how to reframe customer complaints as valuable feedback, the biggest mistakes businesses make when responding, and a proven strategy for handling criticism with professionalism and empathy. You'll learn why your response matters more than the complaint itself — and how managing complaints well can actually grow your brand loyalty. In this episode, you'll learn:✅ Why you should view customer complaints as a gift✅ The common mistakes to avoid when responding to negative feedback✅ How to acknowledge complaints without being defensive or over-apologizing✅ Why consistency is critical to protecting your brand✅ The exact steps to gather facts and create a timely, professional response✅ How to train your team to handle complaints the right way✅ When it's time to fire a toxic client (and how to spot the red flags)✅ How to turn criticism into a growth opportunity and stronger customer loyalty Key Takeaway:How you handle a complaint is more memorable than the complaint itself. Developing a clear, consistent process for addressing negative feedback can strengthen your brand, increase customer trust, and even unlock new stages of business growth. Connect with Melissa:

Is your inbox overflowing? Are you losing track of tasks, deadlines, or team updates? Whether you're solo or managing a growing team, this episode is your go-to guide for choosing the right project management tool to reduce chaos and reclaim control. Join host Melissa Franks as she walks through the most common project and task management tools used by small businesses, startups, and creative teams—including Trello, Asana, ClickUp, Monday.com, Notion, and Airtable. She breaks down the pros, cons, ideal use cases, and the one question you must ask before choosing a platform. You'll also learn: The surprising origin stories behind your favorite tools (and why that matters) How to avoid overbuying software you don't need What kind of business each tool works best for Common setup pitfalls and how to assign ownership Melissa's favorite tools for ease, cost, and team clarity Whether you're task-based, creative, or managing high-growth operations, this episode will help you simplify your workflow and set your team up for success. It's time to stop relying on email chaos and move into structured, streamlined execution. 

Uncertainty is the only certainty in business—and the past week proved that in spades. From escalating tariffs to market chaos, small business owners are feeling the pressure. In this episode, Melissa unpacks 10 concrete strategies to help your business navigate economic unpredictability with confidence, clarity, and control. Whether you're making physical products or running a service-based company, this episode will show you how to prepare for trade wars, price hikes, supply chain disruptions, and more—without losing your mind (or your margins). What You'll Learn: Why diversification of suppliers and manufacturers is non-negotiable How to routinely review and adjust your pricing (and why you probably should) The importance of building a business cash reserve—and how much to aim for How to stay on top of news and global trends without going into overwhelm The role customer relationships play in keeping revenue steady How to prepare local backups for when your national or global systems break down What business continuity planning actually looks like—and why you need a “What If” playbook The power of fixed-rate contracts and written agreements in volatile markets Why staying lean and agile might be your greatest advantage If you've ever wondered how the big companies seem to weather every storm—it's because they plan for it. And now, you can too. Resources & Links: Learn more about Melissa and her work: www.melissafranks.com Follow on Instagram: @melissa_franks

Is your business growing faster than you expected? Congratulations! But now what? In this episode, Melissa shares eight crucial lessons to help business owners navigate rapid growth without crashing and burning. Drawing from her experience scaling a business from $50M to $350M in just three years, Melissa offers candid, tactical advice for building scalable systems, hiring wisely, and making data-driven decisions. If you're scaling quickly—or hope to soon—this one's a must-listen.What You'll LearnThe eight essential areas to focus on during periods of rapid business growthWhy scalable systems and documentation are more important than everThe dangers of reactive hiring and how to hire with intentionHow to use data and churn metrics to drive smart business decisionsThe difference between financial reporting, forecasting, and planningWhy customer experience can make or break your scaling journeyThe importance of delegation and letting go as the founderHow to build and maintain a strong, aligned company cultureConnect with Melissa on Instagram @melissa_franksLearn more at www.melissafranks.com/fractionalcooservices

In this episode, Melissa tackles the hot topic of accountability—what it is, why it's essential, and how its absence can have a ripple effect from the highest levels of government to your neighborhood school drop-off line.Using a current event as a jumping-off point, Melissa draws a compelling parallel between national leadership failures and everyday behavior, tying it all back to what it means for your business. She lays out six critical reasons to cultivate (and fiercely protect) a culture of accountability in your business, from improving team performance and trust to fostering innovation and long-term growth.

What does it really take to go from “no revenue and no plan” to a thriving, predictable, and growing business? In this reflective solo episode, Melissa opens up about the first quarter of 2025 and the intense, behind-the-scenes journey that got her here. From testing failed strategies to finding her magic formula through buyer psychology and Google Ads, Melissa shares it all—raw, real, and without the glossy Instagram filter.If you've ever felt stuck, uncertain, or overwhelmed in your business journey, this is the pep talk (and strategy session) you didn't know you needed.

Are you thinking about starting a business? Already running one but unsure what to do next? In this episode, Melissa spills the tea on 10 things every business owner should know to grow faster, avoid costly mistakes, and make better decisions.With 25 years of corporate experience, growing businesses from $50M to $350M, and working with nearly 50 entrepreneurs, Melissa shares hard-earned lessons that could save you time, money, and frustration.What You'll Learn in This Episode:

In this episode, Melissa dives deep into the significance of International Women's Day and why we can't let it be ignored. Melissa shares her personal experiences as a woman navigating corporate leadership, the impact of Diversity, Equity, and Inclusion (DEI) initiatives on her career, and the undeniable benefits of having women in leadership roles.She lays out seven compelling reasons why businesses, economies, and societies thrive when women are in decision-making positions, including: ✅ Higher business performance✅ Diverse perspectives that drive innovation✅ Economic expansion through female workforce participation✅ More inclusive and flexible work environments✅ Stronger mentorship and role models for future generations✅ Better ethical governance and risk management✅ Greater social impact and corporate responsibilityMelissa also shares candid personal stories from her time in male-dominated industries, including the pivotal moments that shaped her approach to leadership and advocacy for women in business.Whether you're an entrepreneur, executive, or advocate for women's advancement, this episode will inspire you to champion diversity and support women in leadership.

In this episode, Melissa explores the emotional landscape of small business ownership and how to navigate it effectively. Whether you're a business owner or working for one, emotions play a significant role in daily operations. Melissa shares insights from her 25-year corporate career and experiences working with entrepreneurs, providing practical strategies for managing emotional volatility in business settings.What You'll Learn:How emotions manifest differently in corporate vs. small business environments.Why entrepreneurship is inherently emotional.Three key tactics to manage emotional situations in the workplace:Ask Questions to Understand – Encourage rational thinking by prompting deeper discussions.Ask Questions to Investigate – Use data and facts to gain clarity.Data Trumps Drama – Rely on evidence over emotional reactions.How to assess a business owner's emotional style before working with them.The importance of personal grounding practices to maintain mental well-being in emotionally charged environments.Key TakeawaysEntrepreneurs are deeply emotionally invested in their businesses, making reactions more intense.Managing emotions with a logical, fact-based approach can help diffuse workplace tension.Understanding a business owner's emotional tendencies is crucial before joining their team.Self-preservation strategies, such as keeping a "proof of success" folder, help maintain confidence in emotionally demanding environments.Melissa's Final ThoughtsNot all emotional environments are toxic, but learning to navigate them is essential. In today's professional landscape, emotional outbursts are becoming more commonplace, even in high-level leadership. While leaving a difficult workplace isn't always an immediate option, using these strategies can help maintain professionalism and sanity.

Are you frustrated by a lack of progress in your business? Wondering why your team isn't taking initiative or getting things done? You're not alone.In this episode of The Opt-In Podcast, host Melissa Franks dives into the top five reasons why businesses fail to execute effectively. These challenges aren't unique—they appear across industries, impacting businesses big and small.You'll Learn:Lack of Clarity: Why visionaries and creatives often struggle to communicate specifics, and how breaking big ideas into actionable milestones can solve confusion and inaction.Poor Prioritization: How constantly shifting tasks leave teams stuck, and why setting clear quarterly priorities can streamline focus and improve results.Weak or Missing Systems: The hidden dangers of relying on individual talent without strong systems, and how consistency, quality, and predictability drive sustainable growth.Inability to Delegate: The pitfalls of micromanagement, how it demotivates your team, and actionable tips for delegating effectively while maintaining accountability.Lack of Accountability: Why avoiding difficult conversations and ignoring follow-up leads to poor outcomes, and how to create a culture of accountability without fear.Melissa shares practical strategies to tackle each challenge, ensuring your business can transition from surviving to thriving.Enjoyed this episode? Share it with anyone struggling with execution in their business or team.

In this episode, Melissa, breaks down the biggest mistakes that seven-figure business owners make—and why these missteps keep them from scaling to eight figures. If you're a business owner or working inside a business that's growing fast, this episode is a must-listen.Melissa dives into the key phases of business maturity, explains why hitting certain revenue milestones doesn't mean you need to hire a full executive team, and reveals the one mistake that kills profit margins faster than anything else. Plus, she tackles the danger of solving problems that don't exist, the urge to start a second business too soon, and the common misconception about what it really means to be a CEO.And if you've ever wondered whether your business model is built for longevity, Melissa walks through a simple yet powerful exercise to clarify your vision and keep you on the right path.What You'll Learn in This Episode:✅ The different stages of business maturity and how to recognize where you are✅ Why hiring too many employees (or the wrong ones) will drain your profits✅ How business owners waste time solving problems they don't actually have✅ Why starting a second business too soon is a costly distraction✅ The misconception around being a “CEO” in a small business—and what role you should actually be playing✅ A simple exercise to define your long-term business and life visionResources & Links:

In this episode, Melissa dives deep into the controversial and critical topic of Diversity, Equity, and Inclusion (DEI). With recent movements to dismantle DEI policies, Melissa shares a passionate and thought-provoking perspective on why these policies are essential—not just for marginalized communities but for business owners, employees, and the broader economic landscape.Melissa unpacks the history of DEI, tracing its roots back to the Civil Rights Act of 1964 and the affirmative action policies that followed. She shares her personal journey as a female executive, revealing how DEI policies directly impacted her career and the opportunities available to her. She also discusses the business benefits of diversity, from increased productivity to stronger workplace engagement, and challenges listeners to consider what life and business would look like without these protections in place.Key Topics Covered✅ The historical roots of DEI and its legal foundations✅ How affirmative action paved the way for workplace equity✅ The reality of DEI inside corporations—was it all just PR?✅ The impact of dismantling DEI on businesses, employees, and the economy✅ Why Gen Z and Millennials expect DEI as the norm in the workforce✅ Melissa's personal story of breaking the glass ceiling—thanks to DEI policies✅ What business owners can do to retain the spirit of DEI, regardless of government actionsWhy This MattersDEI isn't just a “nice-to-have” policy—it's a foundational framework that has shaped the modern workforce, business culture, and economic opportunity. As Melissa highlights, rolling back DEI initiatives could have drastic consequences for businesses, employees, and the future of workplace diversity.Resources & Next Steps

In this episode, Melissa breaks down the power of data in business and why ignoring it can create unnecessary drama. If you've ever felt overwhelmed by financials and metrics, this episode will give you a simple framework to start tracking the numbers that truly matter. Melissa reveals the five essential business metrics every entrepreneur should monitor to ensure profitability, efficiency, and long-term success.What You'll Learn in This Episode:Why data tells the truth—whether you like it or notHow ignoring financials leads to bad decision-makingThe 5 key metrics every business owner must track:1. Net Profit Margin – How much of your revenue is actual profit2. Operating Expense Ratio – Keeping expenses in check for business health3. Customer Acquisition Cost (CAC) – Understanding the true cost of getting a customer4. Customer Lifetime Value (CLV) – How much a customer is worth over time5. Employee Productivity – Ensuring your team is efficient and effectiveWhy tracking these metrics can help you scale fasterHow to make your P&L report a powerful decision-making toolThe surprising reason why sharing financial goals with your team improves moraleResources & Links

In this episode, Melissa takes you on a deeply personal journey of self-discovery, transformation, and branding authenticity. Sharing insights from her life and career, Melissa dives into the intersection of personal identity and professional branding, offering invaluable lessons for small business owners, employees, and anyone navigating the complexities of showing up authentically in the world.What You'll Learn in This Episode:Melissa's personal story of overcoming constraints in her personal and professional life.The impact of identity on imposter syndrome and professional growth.Why authenticity is crucial for building a scalable business.The importance of cohesive branding for business success.Tips for business owners on balancing personal and business branding.Guidance for employees on navigating personal expression while representing their company brand.Melissa also opens up about her recent experiences of working with a stylist to define her personal style and how that transformation reflected a larger metamorphosis in her business and personal life. She emphasizes the significance of knowing your values, mission, and voice to create a brand that resonates with authenticity and purpose.Whether you're a small business owner, part of a larger organization, or simply someone seeking to better understand yourself, this episode is packed with actionable advice and heartfelt wisdom.Resources Mentioned:Follow Emily Judice @thatgirlemilyjudice on Instagram for more on personal branding and authenticity.Follow @charlacorn on Instagram for more about Personal BrandingLearn more about Melissa and her journey at www.melissafranks.com.Don't Miss Out:Melissa invites you to reflect on your brand identity and take intentional steps to align it with your true self. If this episode resonated with you, be sure to subscribe, share, and leave a review. Together, let's continue the journey from surviving to thriving!Connect with Melissa:Instagram: @melissa_franksWebsite: www.melissafranks.comTune in and start uncovering your authentic brand today!

In this episode, Melissa dives into a critical issue many business owners face: falling out of love with their business. Drawing on her 25 years of experience, Melissa shares insights on:The root causes of burnout: Why business owners feel overwhelmed, stuck, or dissatisfied.Gary Vee's servant leadership philosophy: What it really means and how it's often misunderstood.The power of delegation: How to identify tasks you shouldn't be doing and find the right people to take them on.Real-life examples: A candid look at how resetting roles and boundaries helped one business owner regain control.Actionable advice: How to align your business with your passions, leverage your team effectively, and ask for help when needed.Whether you're a solopreneur, a business owner managing a team, or an aspiring entrepreneur, this episode provides the tools and encouragement to rediscover your joy and purpose.Links and Resources:Schedule a consultation with Melissa: https://www.melissafranks.com/fractionalcooservicesConnect with Melissa on Instagram: @melissa_franks

In this episode, Melissa dives into the challenges and opportunities that January brings for small business owners. Reflecting on her extensive experience, Melissa explains why January is not the time to make significant changes in your business, despite the urge to "burn it all down." Instead, she shares actionable advice on how to use this month strategically to plan, reflect, and stabilize before implementing new ideas in February.What You'll Learn in This Episode:Why businesses often feel the urge to rethink everything in January.The risks of making big changes at the start of the year.The importance of using January for reflection and planning.How to use the Growth Formula Framework to assess and evaluate your business.A step-by-step approach to implementing changes in the first quarter.Why consistency in January is crucial for retaining clients and building trust.Melissa's Key Insights:Businesses need to “look backward” and evaluate before moving forward.Consistency is key in January—your customers are looking for stability, not reinvention.Introduce changes strategically in February, giving time to measure and adjust throughout the first quarter.Success comes from balancing the "slow lane" of stable operations with the "fast lane" of innovation and growth.Resources Mentioned:The Growth Formula Framework: A free resource to guide your reflection and planning process. https://oncallcoo.myflodesk.com/planningfreebieConnect with Melissa:Website: www.melissafranks.comInstagram: @melissa_franks

In this episode, Melissa dives into a timely and critical conversation about workplace harassment, inspired by recent events involving Blake Lively and Justin Baldoni. Melissa explores the implications of these events for small business owners and leaders, highlighting the responsibilities we all have to create safe, equitable workplaces.Key Takeaways:Workplace harassment laws apply to every business, no matter the size.Business owners and leaders are responsible for fostering a culture of respect and safety.The importance of regular training, clear policies, and accountability to prevent and address misconduct.The courage it takes for victims to speak out and the systemic barriers they face.Why small, intentional actions in your workplace can create meaningful change.Action Steps for Listeners:Assess your workplace culture: Are your policies clear and followed?Provide training for your team on harassment and discrimination laws.Commit to being an ally and advocate for a safe and equitable work environment.

In this episode, Melissa breaks down the essentials of business performance metrics. If you've ever asked, “What data should I track to grow my business?” this episode is for you. Melissa shares her top eight must-track metrics, why they matter, and how they can help you make smarter, data-driven decisions in 2025 and beyond.What You'll Learn:The Truth About Metrics: Why no two businesses should track the same metrics and how to customize them for your unique needs.The Basics of Lead Tracking: Discover how to identify where your leads come from, how many you're gaining, and how many you're losing.Customer Segmentation Secrets: Learn how to classify your customers to improve communication, sales, and retention.Retention Strategies That Work: Why repeat customers are your biggest asset and how to keep them coming back.Predicting the Future: Use data to calculate sales cycles and make accurate revenue projections.Cost of Goods Sold (COGS): How to identify profit leaks and optimize your P&L for success.Lifetime Value (LTV) and Conversion Rates: Why understanding these metrics is key to scaling your business efficiently.Melissa's Pro Tips:Start with just 3-5 metrics to avoid overwhelm.Focus on performance data, not just financial metrics, to unlock sustainable growth.Use data to influence your customers' journey and shorten sales cycles.Special Offer:Melissa is offering one-day VIP planning sessions to help you create a custom 2025 plan, identify key metrics, and develop actionable strategies for explosive growth. Spots are limited—don't miss this opportunity!To learn more: https://www.melissafranks.com/2025planning

Building a team is one of the most exciting yet challenging parts of growing a business. But bigger isn't always better. In this episode Melissa breaks down the myths and realities of team building, sharing actionable strategies to grow your team profitably while protecting your business's future.Key Takeaways:Start Small, Think Big: Why solopreneurs should start with contractors before hiring employees.The Cost of Employees: Understanding the true expense of payroll, benefits, and inefficiencies in team dynamics.Profitable Hiring Practices: How to evaluate if a new role will generate enough revenue to justify its cost.Smart Scaling: Why every role needs a clear job description, scope, and performance metrics—even for contractors.Lessons from the Trenches: A cautionary tale of overhiring and how to avoid growing too fast, too soon.Melissa shares her personal and client experiences to illustrate the do's and don'ts of team building. Whether you're considering your first hire or expanding a seasoned team, this episode will equip you with the mindset and tools to grow strategically.Resources:Ready to plan for 2025? Secure your spot in Melissa's VIP planning sessions to map out your year with expert guidance. Click here: https://www.melissafranks.com/2025planning

In this holiday-themed episode, Melissa tackles the age-old question for business owners: How do you show appreciation during the holiday season without wasting money or missing the mark? From company swag to holiday parties, Melissa shares hard truths and practical advice to help you make thoughtful choices that leave a lasting impression.What You'll Learn:Why Swag Misses the Mark: Why logoed gifts are a waste of money and don't deliver the marketing or morale boost you think they will.The Problem with Holiday Parties: Insight into why traditional parties may do more harm than good and how to create meaningful alternatives.Gift-Giving Done Right: Discover how personalized gestures like handwritten notes or time off can make a bigger impact than cookie-cutter gifts.Creative Client Appreciation Ideas: Why it's crucial to personalize client gifts and how thoughtful gestures can strengthen relationships.Alternatives to Traditional Holiday Gifting: Learn why giving back, offering cash bonuses, or surprising your team with time off might be the best gifts of all.Melissa delivers actionable tips with her signature humor and candor, helping you navigate holiday gifting decisions with confidence and clarity.Tune in and take your holiday giving to the next level!

In this episode Melissa shares actionable strategies to wrap up 2024 and enter 2025 with clarity and purpose. As the year-end approaches, Melissa discusses the common challenges business owners face—whether you're pushing to hit your goals, taking a well-deserved break, or feeling stuck—and how to tackle them head-on. Here's what you'll learn in this episode:How to analyze your business month by month.Key metrics to evaluate: revenue, cash flow, sales strategies, and more.The difference between duplicating and replicating successful months.Culling the Dead WeightIdentifying what isn't working in your business.Setting clear, measurable goals for 2025.The Importance of RestIf you want to partner with an expert and have a clear plan for 2025, click here to learn more: Https://www.melissafranks.com/2025planningSubscribe & Review:Enjoying the podcast? Don't forget to subscribe and leave a review on your favorite platform.

Melissa dives into one of the most pressing challenges businesses face: team dynamics and performance. As the busy season shines a spotlight on every crack in the system, Melissa shares how leaders can create clarity, foster accountability, and build a high-performing team.Key Takeaways:The Power of Clarity: Why clearly defined roles and responsibilities are the cornerstone of success.Temporary vs. Permanent Changes: How to handle shifting responsibilities without creating confusion.Leadership Tough Love: The responsibility of leaders to provide structure, give feedback, and set boundaries.Accountability Culture: How clarity leads to responsibility and accountability, eliminating blame-game culture.The "Why" Behind the Work: Inspiring your team by tying their roles to a larger mission.Melissa offers actionable advice for business owners, CEOs, and managers who want to lead their teams with intention and see real results. Whether you're leading a small scrappy team or managing a corporate department, this episode will equip you with the tools to reset and thrive in 2025.Connect with Melissa:Instagram: @Melissa_FranksWebsite: https://www.melissafranks.com/fractionalcooservicesDon't forget to subscribe, leave a review, and share this episode with someone who needs to hear it!

In this episode, Melissa dives deep into the mindset shift required to transform your business from survival mode to thriving in an era of constant disruption.Melissa shares:The contrasting leadership models in business—traditional versus unconventional—and their impact on resilience.Real-life examples of industries facing disruption, like the wine industry, and the lessons they offer for adapting and innovating.Practical advice for overcoming stagnation in your business by fostering curiosity, asking better questions, and embracing solution-oriented thinking.The importance of being a guide for your team, leading them through discomfort toward creativity, growth, and success.Why engaging an outside expert can help you identify blind spots and accelerate your journey to achieving your goals.Whether you're a business owner, leader, or professional, Melissa equips you with tools to navigate chaos, identify opportunities, and cultivate a culture of adaptability. Tune in to learn how curiosity and resilience can lead to breakthroughs, even in the face of challenges.Key Takeaways:The pitfalls of clinging to traditional business methods.How to pivot and innovate when stuck or in denial.The magic of combining a growth mindset with external expertise for unstoppable results.If you're ready to stop playing it safe, embrace disruption, and lead your business toward long-term success, this episode is for you.Subscribe, Review & Share! If you loved this episode, don't forget to subscribe and leave a review. Share it with a friend or colleague who needs a boost of inspiration in their business journey.

In this episode Melissa dives into the often-overlooked challenges of low team morale and how it impacts business success. If you've noticed team members showing up late, losing enthusiasm, or just not performing as they used to, this episode is for you. Melissa breaks down six core reasons behind low morale and offers actionable steps to address each one.Episode Highlights:Identify the Root Cause of Low MoraleMelissa emphasizes the importance of understanding that low morale can stem from various external and internal factors. The first step is to have honest conversations with team members to identify what's really going on.Poor Performers on the TeamLearn how not addressing a poor performer affects the whole team. Melissa shares a structured approach for addressing performance issues to ensure the rest of the team feels supported.Limited Growth OpportunitiesMelissa explains how lack of development and growth pathways can lead to disengagement. Discover simple ways to invest in your team's growth, even in small business settings.Toxic Work CultureWhat defines a toxic culture, and how do you change it? Melissa tells a story of transforming a toxic workplace using core values and holding employees accountable, offering a blueprint for a culture reset.Uncertain FutureSmall businesses often have unpredictable phases, but Melissa stresses that it's crucial to provide clarity. She provides tips for setting a clear vision to reduce anxiety and keep your team engaged.Underutilized TalentDo your team members have untapped skills? Melissa explains the importance of leveraging each person's strengths for a more productive, motivated team.Too Much Work, Too Few PeopleWhen workload exceeds capacity, morale plummets. Melissa discusses how to recognize when it's time to expand your team or streamline tasks to prevent burnout.Key Takeaways:Communication is Key: Speak openly with team members to understand their challenges.Leadership Matters: Morale starts at the top—leaders must embody the culture they want to see.Team Empowerment: Involve your team in problem-solving and growth opportunities.Whether you're a business owner, team lead, or aspiring leader, Melissa's insights will guide you in building a supportive and productive team environment. Don't forget to connect with her on social media for more tips and join the conversation!Call to Action:Got questions about today's topic? Drop Melissa a DM, comment on YouTube, or send an email to keep the discussion going. Remember, great teams make great businesses.

In this powerful episode of The Opt In Podcast, host Melissa Franks steps into a space she rarely does—politics. Reflecting on the recent election results and the unexpected outcome, Melissa shares her personal journey as a female business owner, a survivor of domestic violence, and a mother of three boys navigating a landscape of shifting rights and responsibilities for women. Speaking directly to women in business, Melissa provides a raw, candid look at how political shifts impact women and what we can do to create change, empowerment, and resilience in our lives and work.This episode covers:A Moment of Personal Reflection: Melissa shares her reactions to the election and the lasting memories of past elections that left her feeling disappointed and vulnerable.Women's Rights and Domestic Violence: From her own experience, Melissa talks about the importance of women's rights in personal and professional spaces, highlighting the challenges women face in society and the business world.Five Powerful Actions for Women in Business: Melissa outlines actionable steps for women to create lasting impact, from speaking up for justice and supporting each other to building generational wealth and using economic power to uplift women-owned businesses.An Invitation to Join the Movement: This episode isn't just about resilience; it's a rallying cry. Melissa calls on her listeners—female professionals, business owners, and allies—to band together, be successful, and drive a new paradigm for future generations.Tune in to this poignant episode to gain insight, find inspiration, and feel the fire to keep moving forward. This one's for every woman ready to turn disappointment into action and determination.

In this conversation, Melissa discusses the fundamental principles of running a business, emphasizing the importance of clarity in defining what a business sells, who it sells to, and how it operates. She outlines a framework for developing a business model, sales strategy, and marketing strategy, highlighting the interconnectedness of these elements in creating a cohesive business machine. The discussion stresses the need for decision-making grounded in a clear understanding of the business's core offerings and constraints, ultimately guiding entrepreneurs towards sustainable growth and success.TakeawaysThe principles of business structure are universal across industries.Clarity on what you sell and who you sell it to is crucial.Your business model defines your products, consumers, and fulfillment methods.Sales strategy should align with your business model and constraints.Marketing strategies must be informed by your sales approach.Understanding your business design is essential for operational success.Decision-making should always return to the core business model.A cohesive business machine requires all elements to work in tandem.Clarity in business operations leads to effective planning and execution.Continuous evaluation of your business model is necessary for growth.If you want a clear plan for growth in 2025, secure you 2025 planning workshop today. Spaces are limited for these half day workshops where you will have a quarter by quarter plan for 2025. To learn more: https://www.melissafranks.com/2025planning

In this episode, Melissa discusses the significance of feedback in business, emphasizing the need to cultivate a feedback culture. She explores the differences between formal and informal feedback, the importance of seeking input from both clients and non-clients, and shares a cautionary tale about Adidas's failure to listen to customer feedback. The conversation highlights how feedback can drive business growth and improve customer satisfaction, urging entrepreneurs to embrace feedback as a vital component of their strategy.TakeawaysFeedback can transform your business culture.Both formal and informal feedback are essential.Understanding client feedback is crucial for growth.Creating a feedback loop can prevent blind spots.Regularly measuring customer satisfaction is vital.Engaging with both buyers and non-buyers is important.A culture of feedback fosters transparency and improvement.Feedback should be sought proactively, not reactively.Healthy businesses thrive on constructive criticism.If you are ready for 2025? Do you have a big goal and don't know how to get there? Book a 2025 Planning Workshop - space is limited. Https://www.melissafranks.com/2025planning

In this episode Melissa discusses the essential aspects of people management, focusing on the importance of clarity in organizational structure, defining roles and responsibilities, setting performance metrics, and developing effective compensation strategies. She emphasizes the need for clear communication and regular performance appraisals to foster employee engagement and satisfaction, ultimately driving business success.TakeawaysManaging people is a significant challenge for entrepreneurs.Clarity in expectations is crucial for employee performance.An organizational chart helps define accountability.Job descriptions should outline responsibilities and performance metrics.Setting quarterly goals allows for adaptability in dynamic businesses.Understanding market conditions is essential for salary adjustments.Merit increases should be based on performance evaluations.Regular performance conversations are necessary for alignment.Clear communication fosters a culture of performance.Planning sessions can help businesses prepare for the upcoming year.To schedule a 2025 planning session click here: https://www.melissafranks.com/2025planning

In this episode, Melissa discusses her experiences attending multiple in-person events and shares five key insights about the benefits of networking, changing environments, fast-tracking skill acquisition, finding community, and gaining clarity in business. She emphasizes the importance of human connection and encourages listeners to embrace opportunities for personal and professional growth through live events.Key Take-aways from this episode are:Attending in-person events can lead to significant networking opportunities.Networking fosters human connection and community building.Changing your environment can unlock new perspectives and creativity.Immersive experiences at events can fast-track skill acquisition.Finding your community at events can provide support and encouragement.Live events allow for real-time feedback on your business messaging.Human connection is essential in a world dominated by screens.In-person interactions help rewire communication skills.Events can inspire action and reinvigorate your passion for your work.Investing in yourself by attending events can change your life.

In this episode, Melissa discusses the challenges business owners face when feeling stuck and the importance of distinguishing between business coaches and expert consultants. She emphasizes the need for skill acquisition through coaching and the value of expert advice for long-term solutions. The conversation highlights the dangers of relying solely on quick fixes and the necessity of thorough research before hiring help. Melissa offers insights into how to navigate business stagnation and encourages listeners to seek the right expertise to unlock growth.Feeling stuck in. your business? Schedule a free consultation today: https://www.melissafranks.com/fractionalcooservices

In this episode Melissa explores how to leverage the last 90 days of the year to gain a competitive edge. Drawing from Rachel Hollis' "Last 90 Days Challenge" and Ed Mylett's "Separation Season," Melissa shares strategies to keep pushing forward while others slow down, ensuring a strong finish to the year.Key Points:Last 90 Days Challenge: Inspired by Rachel Hollis, this challenge encourages setting three focused goals—two business, one personal—to stay on track during the final quarter.Separation Season: Melissa explains Ed Mylett's concept of outworking your peers when they're resting, giving you an edge as you head into the new year.Take Massive Action: The importance of reviewing your progress, setting actionable goals, and finishing the year strong.Balancing Business and PersonIf you have a business that is at least $3M in annual revenue, you are feeling stuck and want to stop spinning your wheels, schedule a free consultation today with Melissa https://www.melissafranks.com/fractionalcooservices

In this episode Melissa shares four key lessons learned from her journey as a fractional COO after her startup experience. She emphasizes the importance of adaptability in business strategies, the universality of business functions despite their unique implementations, the value of expertise over unnecessary reinvention, and the significance of recognizing when to say no to opportunities that do not align with one's goals. These insights are applicable to entrepreneurs and professionals navigating changes in their careers. 

Melissa discusses the critical role of trust in business relationships and how to recognize when a deal is no longer viable. She shares personal experiences from her corporate career, emphasizing the importance of building and maintaining trust, the consequences of lost trust, and strategies for assessing trustworthiness in potential partnerships. Melissa encourages listeners to act with integrity, recognize when to walk away from a bad deal, and maintain professionalism throughout the process.TakeawaysTrust is the foundation of any successful business relationship.Recognizing when a deal is dead is crucial to avoid prolonged issues.Building trust takes time and effort, but it can be lost quickly.Understanding the backstory of a potential client is essential.Specificity in contracts can prevent misunderstandings later on.Open communication with decision-makers is vital for success.Prolonging a bad deal can damage your brand and finances.Acting with integrity is key, even in difficult situations.It's important to assess trustworthiness before entering a deal.Sometimes, walking away is the best option for all parties involved.

In this episode, Melissa discusses the importance of having a strategy and a plan in business. She emphasizes that while it may be tempting to act on inspiration and avoid necessary tasks, having a clear strategy and plan is crucial for long-term success. Melissa explains that a strategy is a master plan for achieving multiple long-term results, while a plan is a specific, detailed course of action that yields a specific result. She provides a step-by-step process for creating a strategy and plan, including defining long-term goals, determining the order of importance, and setting measurable metrics. Melissa concludes by highlighting the benefits of having a structured approach to business.Not sure how to get started? Schedule your free consultation today: https://www.melissafranks.com/fractionalcooservices

This episode discusses the considerations and differences between hiring an employee or an independent contractor. Melissa emphasizes the importance of understanding employment laws and regulations specific to the state or jurisdiction in which the business operates. The episode covers topics such as budgeting, job descriptions, directing work, duration of the role, and the financial implications of hiring an employee. The host provides guidance on how to make an informed decision based on the specific needs and circumstances of the business.TakeawaysUnderstand the employment laws and regulations specific to your state or jurisdiction before making a hiring decision.Consider your budget and determine how much you can afford to pay for the role.Create a detailed job description to clearly define the responsibilities and qualifications for the position.Decide how much control and direction you want to have over the work, including the location and hours of operation.Evaluate the duration of the role and whether it is temporary or permanent.Consider the financial implications of hiring an employee, including payroll taxes, benefits, and insurance.An independent contractor can be a bridge until you can afford to hire an employee.The decision between hiring an employee or an independent contractor depends on the level of risk, control, and affordability for the business.Who Should I Hire Checklist https://oncallcoo.myflodesk.com/whoshouldihire

Melissa discusses the importance of career history and experiences in building a successful business. She shares her own journey and highlights the lessons she learned along the way. Melissa emphasizes the value of working for others, learning from mentors, and acquiring diverse skills and experiences. She also explores the idea that your 20s are a time for hard work and learning, which sets the foundation for success in your 30s and beyond. Melissa encourages listeners to take the time to build a strong foundation and gain clarity on their goals before starting a business.TakeawaysYour career history and experiences play a crucial role in building a successful business.Working for others, learning from mentors, and acquiring diverse skills and experiences are essential steps in the journey.Your 20s are a time for hard work and learning, which sets the foundation for success in your 30s and beyond.Take the time to build a strong foundation and gain clarity on your goals before starting a business.

Melissa shares five people management hacks for small business owners. She emphasizes the importance of effective communication, establishing a communication approach and process, and using a project management tool. She also highlights the value of creating a weekly list of priorities to provide transparency and accountability. Melissa advises hiring experts to reduce the need for extensive management and to improve productivity. Additionally, she emphasizes the importance of asking questions and having open conversations with team members to gain clarity and address issues. Lastly, she introduces the three strikes rule as a simple and effective way to manage performance.

This conversation discusses the evolutionary stages of business growth and the importance of building a team. The stages range from doing everything alone to having a fully functioning business with executives and directors. The conversation emphasizes the misconception that as a business owner, you can pick and choose how you spend your time as your business becomes more successful. It also highlights the fallacy that hiring people and outsourcing functions automatically buys back your time. The key is to hire the right people, manage them effectively, and delegate work to free up time for strategic activities.TakeawaysBuilding a team is crucial for business growth and success.The stages of business growth range from doing everything alone to having a team of executives and directors.Hiring people and outsourcing functions does not automatically buy back your time; effective management is necessary.By hiring the right people, managing them effectively, and delegating work, you can free up time for strategic activities.The goal is to reach a stage where you can choose how you spend your time and have the freedom to focus on what you enjoy most.To schedule a free consultation click here: https://www.melissafranks.comTo Watch the Episode on YouTube: https://www.youtube.com/@oncallcoo

In this podcast episode, Melissa discusses five common myths that business owners believe. She emphasizes: the importance of not relying on out-of-the-box solutions, the need to delegate tasks and seek help, the misconception that working 24/7 is necessary for success, the fallacy that lower prices attract more customers, and the idea that taking on debt is essential for business growth. Melissa provides insights and advice on each myth, encouraging business owners to critically evaluate their decisions and prioritize customization, value, and financial stability.TakeawaysAvoid relying on out-of-the-box solutions and instead focus on customization to meet the unique needs of your business.Delegate tasks and seek help to free up your time for high-value actions that contribute to business growth.Working 24/7 is not necessary for success; taking breaks and maintaining balance is important for problem-solving and overall well-being.Lowering prices does not guarantee more customers; focus on communicating the value of your product or service.Taking on debt is not essential for business growth; carefully evaluate the return on investment and consider alternative funding options.To schedule a free consultation click here: https://www.melissafranks.comTo Watch the Episode on YouTube: https://www.youtube.com/@oncallcoo

In this episode, Melissa discusses the little mistakes that can create big problems in business. She emphasizes the importance of reading the fine print in contracts, not letting contracts lapse, and having contracts with clients. Melissa also highlights the significance of getting trademarks, patents, and copyrights to protect intellectual property. Additionally, she advises creating a central place to store documents and emphasizes the need for job descriptions and performance targets. Finally, Melissa stresses the importance of paying people on time to maintain credibility and trust.TakeawaysRead the fine print in contracts to avoid future problemsDon't let contracts lapse and ensure renewal or termination is discussed in advanceHave contracts with clients to protect both partiesGet trademarks, patents, and copyrights to safeguard intellectual propertyCreate a central place to store documents for easy access and organizationDevelop job descriptions and performance targets for employeesPay people on time to maintain credibility and trustHave a question? Schedule a consultation today with Melissa: https://oncallcoo.as.me/consultation

In this episode, Melissa discusses how to effectively manage time and increase productivity in a business setting. She emphasizes the importance of having a master calendar that includes all commitments and scheduling everything, including dedicated working time. Melissa also encourages saying no to unnecessary meetings and eliminating distractions to stay focused. She highlights the need for communication and setting boundaries to ensure everyone understands and respects each other's time. By implementing these strategies, businesses can optimize their time management and enhance productivity.Ways to contact Melissa:YouTube: https://www.youtube.com/@oncallcooInstagram: @melissa_franksEmail: Melissa@melissafranks.com

For a limited time you an book a free consultantion call. To schedule: https://www.melissafranks.comIn this episode, Melissa discusses the importance of effective communication in people management. She emphasizes that everyone, regardless of their job title, manages people in some capacity. Melissa provides examples of common people management challenges, such as unresponsiveness and attitude problems, and offers strategies for addressing them through clear communication, setting expectations, and providing feedback. She also highlights the need to manage leverage and ensure that no individual becomes indispensable to the organization. Overall, the episode emphasizes the role of communication in building successful relationships and achieving desired outcomes in the workplace.Ways to contact Melissa:YouTube: https://www.youtube.com/@oncallcooInstagram: @melissa_franksEmail: Melissa@melissafranks.com

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

The episode discusses Melissa's awakening at a conference and the impact it had on her business identity. It explores the importance of adapting to changes in the business environment and the insights gained from attending a conference. The experience at the conference led to a new understanding of entrepreneurship and a reevaluation of the entrepreneurial spirit.TakeawaysAdapting to changes in the business environment is crucial for professional growth.Attending conferences and events can provide valuable insights and new perspectives.Understanding the entrepreneurial spirit and community is essential for business identity and growth.To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts

To Subscribe to YouTube: https://www.youtube.com/@oncallcoo/podcasts