Perception Evolution Project by WCE

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At Windy City Equipment, our objective is to change the universal perceptions that have become glaringly evident in the skilled trades. We talk about customer perceptions about service companies, technicians points of view, and just how successful a career in the trades can be: HVAC, Refrigeration,…

Josh Zolin - Windy City Equipment


    • May 13, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 40m AVG DURATION
    • 251 EPISODES


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    Latest episodes from Perception Evolution Project by WCE

    ADHD Is a Career Advantage? | Shell Mendelson on Neurodivergence & Work

    Play Episode Listen Later May 13, 2025 49:56


    This week, I sat down with Shell Mendelson, an ADHD Career Coach with a powerful story and even stronger mission. We talked about what it's like to discover your neurodivergence later in life, how that changes everything, and why blue-collar careers could be the ideal match for people with ADHD. Shell's message is clear: ADHD doesn't hold you back... misunderstanding ADHD does. This episode is for anyone who's felt “too different” for the box they were told to fit in.

    Why Workers Quit: The Hard Truth Leaders Ignore | Ryan Englin on Blue Is The New White

    Play Episode Listen Later Apr 29, 2025 52:52


    In this episode of Blue Is The New White, Ryan Englin returns with a powerful reminder: leadership isn't about control, it's about connection. We talk about what it really means to care for your team, why emotional intelligence is the future of skilled trades leadership, and how to build a business people actually want to work for. Whether you're struggling to hire, retain, or inspire your people, this episode is your wake-up call.

    Ken Rusk: From Ditch Digger to Millionaire | Blue Collar Success Without College

    Play Episode Listen Later Apr 15, 2025 62:22


    In this episode of Blue Is The New White, Josh Zolin sits down with Ken Rusk, entrepreneur and author of Blue Collar Cash, to unpack the realities of building a fulfilling and financially free life through the trades. Ken talks about hiring thousands of employees, discovering what motivates people, and how vision (not education) is the real key to success. From teaching others how to find their lane to helping blue collar workers unlock their potential, this episode is a must for anyone chasing purpose and profit outside the traditional system. Tune in for practical wisdom, bold mindset shifts, and a blueprint for building a life you're excited to wake up to.

    How Mindset Drives Profit in the Trades | Dave Consulo Recap

    Play Episode Listen Later Apr 8, 2025 4:34


    Blue Is The New White #191.1 This week's Blue Is The New White recap shines a spotlight on Dave Consulo, Profit Coach and Trainer at BDR. In this clip, Dave breaks down the real power behind high-performing teams in the trades: mindset. It's not just about tools, tasks, or time. It's about the way your people think, feel, and grow inside your business. Don't miss this reminder that your business will only grow as much as your people do.

    Coaching Profit: Lessons from the Field with Dave Consulo | Blue Is The New White Podcast

    Play Episode Listen Later Apr 1, 2025 40:29


    Blue Is The New White #191 This week on Blue Is The New White, I welcome Dave Consulo. Profit Coach, Trainer, and former technician who brings a unique perspective to business growth in the trades. With years in the field and now in front of teams across the country, Dave explains how true profitability begins with understanding, coaching, and clear communication. If you're a leader in the skilled trades looking to inspire, lead, and grow your business, this conversation is for you.

    “The Real Reason More Women Aren't in the Trades” | Amy O'Grady | Blue Is The New White

    Play Episode Listen Later Mar 25, 2025 5:39


    Blue Is The New White Podcast: Episode #190.1 The skilled trades industry is desperate for workers, yet women remain underrepresented. Why? Amy O'Grady, Executive Director of Women in HVACR, joined Blue Is The New White to discuss:  ✅ The biggest barriers keeping women from the trades ✅ How company culture plays a bigger role than you think ✅ Why recruitment strategies need to change ✅ Real-world success stories of women thriving in the trades

    Women in HVAC: Building a Stronger Workforce | Amy O'Grady

    Play Episode Listen Later Mar 18, 2025 35:18


    Blue Is The New White #190 The skilled trades are changing, and women are playing a crucial role in that evolution. On this episode of Blue Is The New White, Amy O'Grady, Executive Director of Women in HVACR, shares how businesses can challenge outdated hiring practices, create a more inclusive culture, and attract the best talent—regardless of gender. We discuss: ✅ Why culture is the #1 factor affecting hiring and retention ✅ How businesses can set women up for success in skilled trades ✅ The power of mentorship in shaping the future of the industry If you're struggling to find the right people for your company, this conversation is a must-listen.

    Leadership is Ownership | Jason E. Brooks (Recap)

    Play Episode Listen Later Mar 11, 2025 10:32


    Blue Is The New White #189.1 The best leaders don't just manage, they coach. In this episode recap, we revisit an incredible conversation with Jason E. Brooks, a hospitality profitability expert who understands the real secret to leadership: creating a culture of ownership. Jason shares how shifting from a management mindset to a coaching mindset changes everything. When leaders empower their teams, businesses run smoother, people perform better, and everyone wins. Tune in for key takeaways on: ✅ The 3 leadership mindsets: Managing, Leading, and Coaching ✅ Why delegation isn't about control, it's about trust ✅ The #1 shift leaders need to make for long-term success

    Coaching vs. Managing: The Secret to Scaling Your Business | Jason E. Brooks

    Play Episode Listen Later Mar 4, 2025 50:27


    RECAP: Kurt Stenberg on Turning Ideas Into Growth

    Play Episode Listen Later Feb 25, 2025 10:05


    Blue Is The New White #188.1 Kurt Stenberg's entrepreneurial journey is built on ideas—but not just any ideas. The kind that spark innovation, drive growth, and build businesses.   If you've ever felt stuck, uninspired, or unsure of how to turn ideas into action—this episode is for you.  

    Scaling Your Business the Right Way w/ Kurt Stenberg (Cochrane Tree Care, Atmos Tree)

    Play Episode Listen Later Feb 18, 2025 43:50


    Blue Is The New White #188 The hardest lesson every entrepreneur must learn? Letting go of control. This week on Blue Is The New White, Kurt Stenberg (Cochrane Tree Care, Atmos Tree, Arborist Blueprint Podcast) shares what it really takes to grow a business while keeping your team engaged and your customers loyal.

    RECAP: Joel Worthington on what it REALLY takes to lead

    Play Episode Listen Later Feb 11, 2025 10:50


    Are Leaders Born or Built? w/ Joel Worthington

    Play Episode Listen Later Feb 4, 2025 52:24


    Blue Is The New White #187 Leadership isn't about titles or power—it's about earning trust, driving results, and taking responsibility. This week, I sit down with Joel Worthington, President of Mr. Electric   ⚡ In The Episode: 

    RECAP: Eddie Hightower on the Power of Skilled Trades

    Play Episode Listen Later Jan 28, 2025 7:29


    Blue Is The New White Podcast: Episode #186.1 This week, we recap our latest episode with Eddie Hightower of Caliber Collision on Blue Is The New White.

    Discover Freedom in the Skilled Trades | Eddie Hightower, Caliber Collision

    Play Episode Listen Later Jan 21, 2025 40:57


    Blue Is The New White #186 Imagine a career that offers freedom, security, and skills no one can ever take away. That's the power of the skilled trades

    EP | 185.1 RECAP w/ Rick Miller - Key Takeaways!

    Play Episode Listen Later Jan 14, 2025 6:45


    Blue Is The New White #185.1   What's the key to a thriving business? For Rick Miller, it's all about people, culture, and finding joy in the process. In this episode of Blue Is The New White, Rick Miller, founder and CEO of RLM Hospitality, shares his unique approach to: Building strong teams and identifying top talent. Creating a culture where laughter, authenticity, and collaboration thrive. Balancing operational efficiency with enjoying the journey of entrepreneurship.   Rick's perspective as a restaurant management consultant offers valuable insights for leaders across industries, especially those serving the hospitality and skilled trades sectors.

    Rick Miller on Building Culture, Retaining Talent, and Sustainable Growth | Blue Is The New White Podcast

    Play Episode Listen Later Jan 7, 2025 44:24


    Blue Is The New White #185 Building a successful business isn't just about revenue—it's about people, culture, and operational efficiency. In this episode of Blue Is The New White, Rick Miller, founder of RLM Hospitality, shares his journey and the lessons he's learned about: Attracting and retaining top talent in challenging markets. Creating a culture of alignment, respect, and growth within your organization. Balancing entrepreneurial passion with the structure needed for sustainable growth. Rick's unique background in hospitality and management brings a refreshing perspective to leadership in the skilled trades. Topics Covered: Why culture is the foundation of every successful team. The importance of transparent leadership and communication. Strategies for operational efficiency without sacrificing team morale. Balancing passion with long-term business sustainability. Don't miss this insightful conversation packed with actionable advice for business owners and leaders looking to scale their teams and operations.

    EP | 184.1 RECAP w/ Idan Shpizear - Key Takeaways!

    Play Episode Listen Later Dec 24, 2024 6:30


    Idan Shpizear on Awareness, Freedom, and Transforming Challenges | Blue Is The New White Podcast

    Play Episode Listen Later Dec 17, 2024 43:57


    Blue Is The New White #184   Are life's challenges happening to you or for you? Idan Shpizear, founder of 911 Restoration, believes the answer lies in your perspective. In this episode of Blue Is The New White, Idan shares how awareness and mindset shifts can transform how we experience life. By understanding that our external circumstances reflect our inner state, we can find freedom and clarity even in the toughest situations. Topics Covered: The power of awareness in transforming your life How mindset shifts create freedom Seeing challenges as opportunities for growth Turning reactive patterns into intentional responses Subscribe for more insights on leadership, personal growth, and mindset in the skilled trades!

    EP | 183.1 RECAP w/ Ben Poole - Key Takeaways!

    Play Episode Listen Later Dec 10, 2024 8:53


    Blue Is The New White #183.1 In the latest episode of Blue Is The New White, Ben Poole, founder of HVAC Tactical, reveals his superpower: motivating, encouraging, and lifting others up. For Ben, building people up isn't just a skill—it's a calling that brings him a deep sense of fulfillment and peace. Ben shares how focusing on others' success can create a ripple effect of positivity and how serving others is at the core of true leadership. This conversation explores the importance of connection, encouragement, and inspiration in the skilled trades and beyond. Whether you're a leader in the skilled trades or looking for inspiration, this episode offers actionable insights on how to create a lasting impact.

    Ben Poole on Elevating the Skilled Trades | Blue Is The New White Podcast

    Play Episode Listen Later Dec 3, 2024 98:55


    Blue Is The New White #183 In this episode of Blue Is The New White, Ben Poole, founder of HVAC Tactical, shares his mission to elevate the skilled trades by fostering a mindset of mastery, respect, and value. Ben dives into how small mindset shifts can create ripple effects that uplift individuals, businesses, and the entire industry. Through his personal story and experiences, Ben explains how embracing personal growth, motivating others, and striving for excellence can change lives and reshape perceptions of the trades. He challenges trades professionals to believe in themselves, become masters of their craft, and inspire the next generation to do the same. Whether you're a seasoned professional or just starting in the trades, this episode is packed with actionable insights on how to build a better future for the skilled trades. Key Topics Discussed: Elevating the skilled trades through mindset and mastery The power of motivation and influence in the industry Respecting and valuing skilled trades professionals Creating ripple effects of positive change Building a better future for the trades community

    EP | 182.1 RECAP w/ Chris Buttenham - Key Takeaways!

    Play Episode Listen Later Nov 26, 2024 10:40


    Blue Is The New White #182.1 Your business thrives because of your A-players—the technicians and team members who are indispensable to your success. In this episode of Blue Is The New White, Chris Buttenham, founder of Reins, shares strategies to retain these top performers and create long-term loyalty. Learn how businesses in the skilled trades and home service industries can align incentives, improve retention, and build a stronger team culture. From understanding the unique value of your A-players to implementing practical retention strategies, this episode is packed with actionable insights. Topics Covered: The importance of A-players in your business Retention strategies for skilled trades and home service businesses How to align team incentives with business goals Building a culture that attracts and retains top talent Subscribe for more insights on leadership, business growth, and the future of the skilled trades

    Chris Buttenham on Phantom Equity & Retaining Top Talent | Blue Is The New White Podcast

    Play Episode Listen Later Nov 19, 2024 45:40


    Blue Is The New White #182 In this episode of Blue Is The New White, Chris Buttenham, founder of Reins, reveals how small business owners can access innovative compensation and benefits tools without the high cost and complexity of traditional methods. Chris shares how his team has collaborated with top compensation attorneys to create customizable frameworks that are affordable, simple, and designed to meet the unique needs of small businesses. Learn how these tools can help you align incentives, retain top talent, and drive team success—all while simplifying traditionally complex processes. Whether you're exploring phantom equity, profit-sharing, or other innovative ways to empower your employees, this episode is packed with actionable insights to help you take your business to the next level. Key Topics Discussed: The concept of phantom equity and its benefits How to retain top talent through innovative incentives The role of technology in simplifying compensation frameworks Aligning employee success with business goals Practical tips for small business owners looking to scale

    EP | 181.1 RECAP w/ Roland Ligtenberg - Key Takeaways!

    Play Episode Listen Later Nov 12, 2024 6:21


    Blue Is The New White #181.1 In the latest Blue Is The New White episode, guest Roland Ligtenberg shared an incredible perspective on expertise: “I'm an expert at nothing, but I'm an expert in learning.” Today, being an "expert" often feels essential, but Roland's approach is a reminder that a learning mindset can be even more powerful. By drawing insights from failures, observing others, and taking lessons from different industries, Roland shows how embracing lifelong learning fuels growth, adaptability, and resilience. This episode challenges the idea of expertise and shifts the focus toward curiosity, humility, and a willingness to learn. In an industry where adaptability and continuous improvement are key, Roland's words are a reminder that it's not always about mastering one thing—but about constantly evolving. Topics Covered:

    Roland Ligtenberg on Automation, Growth, and Learning from Failure | Blue Is The New White Podcast

    Play Episode Listen Later Nov 5, 2024 43:21


    Blue Is The New White #180 In this episode of Blue Is The New White, we're joined by Roland Ligtenberg, co-founder of Housecall Pro, to discuss automation, growth, and the power of learning from failure. Roland shares valuable insights for home service business owners on how to leverage automation to free up time, scale operations, and focus on building meaningful customer relationships. He dives into his philosophy of 'being an expert at nothing but an expert at learning,' highlighting the importance of staying adaptable and embracing discomfort to fuel real growth.   Topics Covered:

    Ep | 180.1 Recap w/ Matt Blanton - Key Takeaways!

    Play Episode Listen Later Oct 29, 2024 11:45


    Blue Is The New White #180.1 In the latest episode of Blue Is The New White, guest Matt Blanton from Culture To Cash brings a powerful message for business leaders: Elevating consciousness starts with taking a pause.

    Matt Blanton on Presence, Gratitude & Conscious Leadership | Blue Is The New White Podcast | EP 180

    Play Episode Listen Later Oct 22, 2024 56:09


    Blue Is The New White #180 On this episode of Blue Is The New White, we welcome Matt Blanton from Culture To Cash. Matt shares his insights on self-discovery, breaking free from old habits, and the importance of presence in leadership. From letting go of past patterns to embracing gratitude, this conversation is packed with valuable lessons for business leaders and anyone seeking personal growth. Tune in to learn how to lead yourself before you lead others and discover the true meaning of conscious leadership.   Topics Discussed: Self-discovery and finding purpose Emotional intelligence and presence The power of gratitude and feedback The role of curiosity in effective leadership Practical advice for elevating personal and professional consciousness

    Ep | 179.1 Recap w/Jeremiah Webb - Key Takeaways!

    Play Episode Listen Later Oct 15, 2024 11:31


    Blue Is The New White #179.1 In business, there's often a debate about the speed of growth—should it be fast or slow? Jeremiah Webb offers his perspective in the latest Blue is the New White episode. He challenges the notion that fast is always risky or reckless. Instead, he emphasizes that it's not about speed; it's about recognizing opportunity. Timing is everything, and opportunities often have a small window. If we hesitate or let fear guide our decisions, that window closes, and we may not get another shot for years. Jeremiah's advice to business owners: Don't let fear hold you back. Learn to see when the door of opportunity opens and move quickly to seize it. Fast doesn't mean careless—it means capitalizing on the moment and not letting it pass by. Success isn't about fast or slow; it's about timing and action. #BusinessGrowth #LeadershipDevelopment #OpportunityMindset #Entrepreneurship #JeremiahWebb #SeizeTheDay #BlueCollarSuccess

    No More Waiting: Jeremiah Webb's Blueprint for Fast-Tracking Business Growth | EP 179

    Play Episode Listen Later Oct 8, 2024 62:00


    Blue Is The New White #179 In this episode, Jeremiah Webb challenges the conventional thinking around business timelines and ramp-up periods. Why do we accept that progress should take six months or a year when it can happen in just three months or even faster? Jeremiah dives into how passion, commitment, and the right strategies can propel you to rapid success. Plus, we talk about emotional intelligence, the importance of asking the right questions, and how to solve problems before they even arise. Don't miss this insightful conversation that's sure to spark new ideas for your business. #BusinessGrowth #FastSuccess #Leadership #ProblemSolving #EmotionalIntelligence #JeremiahWebb #BlueCollarSuccess

    Ep | 178.1 Recap w/ Nick Cribb - Key Takeaways!

    Play Episode Listen Later Oct 1, 2024 7:12


    Blue Is The New White #178.1 In this recap episode of Blue is the New White, Nick Cribb shares a game-changing analogy that every leader needs to hear. Too often, we get caught up chopping trees, focused on the grind, without ever stepping back to ask, ‘Where are we going?'  Nick talks about the importance of putting down the axe, climbing the tree, and setting a ‘Big Hairy Audacious Goal' (BHAG) that realigns your efforts with your vision. If you're ready to refocus your energy and start thinking bigger, check out the full episode!

    Humility = Swagger: Nick Cribb on Leadership, Collaboration, and Growth

    Play Episode Listen Later Sep 24, 2024 46:09


    Blue Is The New White #178   In this episode, we dive into a powerful conversation with Nick Cribb, President of SAM Service, who shares his refreshing take on leadership and humility. Nick's passion for helping others succeed, combined with his willingness to share industry best practices—even with competitors—shows what true leadership looks like.   He breaks down how fostering collaboration and unity within an organization (or industry) leads to greater success for everyone involved. Nick also challenges the traditional notions of “swagger,” linking it to humility and respect rather than self-promotion.   Key highlights include:

    The One Thing Holding You Back from Success: It's YOU!

    Play Episode Listen Later Sep 10, 2024 56:59


    Blue Is The New White: Episode #177 Success is not about luck or finding a magic solution. It's about personal growth, discipline, and being intentional with your environment. Those who surround themselves with inspiring, driven people are the ones who elevate their own performance. Joining the podcast today is Tommy Mello, Owner of A1 Garage Door Service, who embodies this mindset and shares meaningful insights that propelled A1 to a $200+ million company. Tommy built his business from the ground up through relentless self-improvement and a commitment to implementing what he learns. His philosophy? Surround yourself with people who elevate you, track your progress, and take immediate action. The question is: would you work for you? Those looking to grow, lead, and succeed can learn a lot from Tommy's journey. His no-excuses approach to business and life serves as a reminder that personal growth is the foundation for professional success. #SelfMastery #Leadership #SuccessJourney #EntrepreneurMindset #TommyMello #A1Garage

    The Roadmap to Legacy: Crafting a Purpose-Driven Life Beyond Success

    Play Episode Listen Later Aug 27, 2024 54:43


    Blue Is The New White: Episode #176 What will people say about you when you're gone? Learn how to build a legacy that goes beyond wealth. Join us on this episode of "Blue is the New White" as we welcome Sandy Papavero, Sales and Marketing Director for CEO Warrior.  Sandy shares her expertise on how to get out of your own way and think big, emphasizing the importance of stepping out of your comfort zone to achieve success. We also explore the delicate balance between work and life, and dive into the profound question of whether people are truly self-actualizing creatures. Don't miss this insightful conversation filled with actionable advice and inspiring perspectives for blue-collar business owners aiming to elevate their game.

    How To Get Unstuck in Your Business & Personal Life w/ Tripp Lanier

    Play Episode Listen Later Aug 13, 2024 52:53


    Blue Is The New White Podcast: Episode #175  In this episode of Blue is the New White, we sit down with Tripp Lanier, renowned coach and author, to uncover essential insights for small blue-collar business owners navigating high-pressure environments. Tripp sheds light on common misconceptions about achieving success and reveals the critical mindset shift needed for entrepreneurs to achieve the life they want. We delve into defining true fulfillment for those juggling the demands of running a business and how to identify what fulfillment means personally amidst a busy life. Tripp emphasizes his core values of freedom, aliveness, peace, and love, showing how these principles can transform both business and personal life. As a special highlight, Tripp imparts one piece of wisdom that has the potential to transform the way small blue-collar business owners think about success, growth, freedom, or fulfillment. Tune in for a compelling conversation filled with valuable takeaways to help you thrive in both business and life.

    Auto Collision Repair & ICar: Transforming Lives and Roads in America

    Play Episode Listen Later Jul 16, 2024 53:00


    Blue Is The New White: Episode #173 I Car is an international not-for-profit organization dedicated to providing the information, knowledge and skills required to perform complete, safe and quality repairs. They've been in business for 45 years and have a huge impact in the skilled trades. Today we talk to Dara Goroff and Arianna Sherlock about their success & initiatives. And extract important information and advice that you can implement in your own business. Through the conversations, we learn:           How to market to industries people don't know much about           Recruiting strategies for the next generation of skilled trade workers           The impact of having a culture of learning           What the auto industry looks like without talent           And much more! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please hit that follow button. It ensures we can continue producing this content. The future generations of blue-collar business owners depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Dara & Arianna.   https://www.i-car.com/ https://www.collisioncareers.com/

    The Power of People: Building a Successful Business and Community

    Play Episode Listen Later Jul 2, 2024 42:20


    Blue Is The New White Podcast: Episode #172 You want to grow your business. But do you know there are multiple ways to do that? Today we speak with Michael Moorhouse of Mosquito Shield, the #1 pest control franchise in the franchise 500. Join the discussion today to learn all about:           The benefits (and pitfalls) of franchising your business           How to keep culture intact in a growing business           Why you might choose to franchise your business vs corporate growth           The most important part of every meeting So settle in and get to listening. This episode is sure to help your development as a business owner! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please hit that follow button. It ensures we can continue producing this content. Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Michael Moorhouse.

    The Ultimate Guide to Personal Care: Your Vessel, Your Advantage

    Play Episode Listen Later Jun 21, 2024 77:58


    Blue Is The New White Podcast: Episode #171 You can live without your business. You can live without your money. You can live without your relationships… not that we'd want to live without any of those things… but you absolutely CANNOT live without your health. Today we talk with an expert on everything health & mobility. Rob Bozada of Bozada Performance Systems has shared these ideas with world famous athletes including LeBron James, Mat Fraser, the C-Suite at Nike Headquarters, just to name a few. We have a candid conversation today about:  The role of mobility in everyday life The result of being intentional about health and mindfulness How our brain and body adapt to our environment (and how it harms us) And the design of the human body and why we're not using it to it's potential. Among much, much more. So settle in for this intriguing and enlightening conversation with Rob, and how a slight shift in focus can make all the difference in your overall quality of life. Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Rob Bozada.

    The Power of AI: Utilizing Information To Predict & Succeed

    Play Episode Listen Later Jun 7, 2024 41:29


    Blue Is The New White: Episode #170 Taj Sarin joins us today to talk about one of the hottest topics, not only in the blue collar space, not only in business, but in the world. Generative AI. Taj shares with us his journey through college, the military, and business that ultimately led to having his own AI consulting & 3D printing businesses. We then dive into his passion for AI by uncovering:           How to use AI to grow your business           What to watch out for with data collection & privacy           What departments and positions can benefit the most from this technology           And what to expect in the future           Among much more Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please hit that follow button. It ensures we can continue producing this content. The future generations of blue collar business owners depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Taj Sarin   Website: https://tempusinnovation.com/ LinkedIn: https://www.linkedin.com/in/tajsarin/ Instagram: tempus_innovation

    PR vs. Marketing: Key Differences and Business Impact for Blue Collar Trades

    Play Episode Listen Later May 24, 2024 44:35


    Blue Is The New White: Episode #169 What is the difference between PR and Marketing? Why is it even important? And how can I use PR to help grow my business? These are some of the questions I've asked myself over the years and now I get answers. For me and for you. Today we speak with Heather Ripley of Ripley PR – A PR firm focused specifically on the blue collar skilled trade industries. Heather founded the company in 2013 and comes from the blue collar world herself. In this episode we dive deep into the world of Public Relations and talk about things like:           What does PR look like in the blue collar world?           Where is the biggest impact in the business?           How to reach out to local media for instant exposure           And what is the actual ROI? Tune in to hear this and more! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please hit that follow button. It ensures we can continue producing this content. The future generations of blue collar business owners depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Heather Ripley

    Cutting Through the Marketing Maze: Expert Strategies for Business Owners

    Play Episode Listen Later May 10, 2024 40:13


    Blue Is The New White Podcast: Episode #168 Marketing is such a buzzword these days. Digital Marketing. SEO. Pay per click. Retargeting. Podcasts. Reviews. Funnels…. Let's face it, if you're a business owner and not a MARKETER, it's easy to get overwhelmed with all the different strategies. Which is why we speak to Phil Risher today of Phlash Consulting.  Phil has experience in the trades when he helped a duct cleaning company 3x their profits using the same strategies he implemented to grow his personal finance blog. Since then he has grown his business to accommodate several large home services & blue collar organizations. Listen in to hear several actionable strategies you can implement in your business TODAY that will help you get leads, get noticed, and grow! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of blue collar business owners depend on it. On you! Thank you again and enjoy this episode of Blue is the New White with Phil Risher.

    The Science of Hiring: Building Teams That Thrive

    Play Episode Listen Later Apr 26, 2024 43:48


    Blue Is The New White: Episode #167 Have you ever thought to yourself “I just made a great hire” only to be let down weeks or even days later? Do you cross your fingers every time you finish an interview or send an offer letter? We've all been let down and disenchanted when it comes to recruiting or finding the right people in our organization, but maybe there's a better way. Meet Mike Hall, with Hall & Associates, who uses applied behavioral analytics to fuel business growth through finding the right people for your organization, and aligning the people already in your organization. Listen in to hear our discussion on how we can now use behavioral science to:           Increase the likelihood of hiring the right people for the right roles           Boost productivity, profitability, and topline revenue           Communicate with those who think differently than you           Decrease turnover and the costs associated with it           And grow your business in a calculated way   Tune in to hear this, and more! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. Tomorrow's blue collar leaders depend on it. On you! Also, if you're looking to grow your blue collar business, and make every employee your best employee, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Mike Hall.

    Bringing the Next Generation of Technical Talent to the Skilled Trades

    Play Episode Listen Later Apr 12, 2024 39:52


    Blue Is The New White: Episode #166 Today we sit down with the Executive Director of Explore the Trades, Kate Cinnamo. Explore the Trades is a non-profit organization focused on bridging the technical talent gap and acting as the conduit between education and industry. Topics discussed include: -          How they drive awareness of the skilled trades to the next generation -          How businesses can use Explore the Trades as a resource for recruitment -          How businesses benefit from hiring the next generation -          What we need to do, as business owners, in order to attract tomorrow's workforce Tune in to hear this, and more! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. Tomorrow's blue collar leaders depend on it. On you! Also, if you're looking to grow your blue collar business, and make every employee your best employee, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Kate Cinnamo.

    What Does The Blue Collar Future Look Like?

    Play Episode Listen Later Mar 29, 2024 49:49


    Blue Is The New White: Episode #165 Got a wild one for you today, guys. 3 guests on the show today – 2 of them returning, 1 of them brand new. So our returning guests, Paige Knowles and Ken “Coach” Midgett talk about some of the things they've been up to since the last time they were on. Of course, Paige has yet another children's book on plumbing. Truly amazing. And Ken, getting used to being on the road to conferences and tradeshows talking about the value of education in the skilled trades. Our new guest though, Daphne Ziegenfus, is currently a plumber at Delux Plumbing and Heating. She offers her incredible perspective on being a woman in the trade and how her employer's company culture is welcoming of that. We also speak about the documentary, American Plumber Stories, that featured all 3 of these incredible advocates and where you can find that. Too much to list in an intro so keep listening! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Paige, Daphne, and Ken.

    Building A Successful Restoration Business

    Play Episode Listen Later Mar 15, 2024 62:41


    Blue Is The New White: Episode #164 Our guest today is only 29 years old, but is a very successful business owner in the world of restoration. Eduard Mirzoian shares his journey with us today from his parents immigrating from Armenia when he was only 6 months old to his experiences in high school, life in and after college, and eventually working with his father to owning his own restoration business. Listen in to hear a ton of actionable advice, and real life insights from Eduard, from the experiences, wins and losses on his path to success. Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Eduard Mirzoian.

    Flowing Success: Brothers, Business, and Modern Plumbing

    Play Episode Listen Later Mar 1, 2024 44:28


    Blue Is The New White: Episode #163 I'm thrilled to be able to share this next episode with you. I've got Charles and Anthony Bracco of Modern Plumbing Industries out of Orlando Florida on the show today.  These guys are not skilled trades social media influencers. They are real, genuine entrepreneurs who have built and run an incredible plumbing business. Their humility and authenticity shine through in this episode almost as much as the passion they have for their people. Tune in to hear all about how they ended up joining the family business, by taking over their fathers plumbing company after he retired, and continued to instill the ever important values and ethics that have been the company's reputation since day one. Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Charles and Anthony Bracco.

    Plumbing Alchemist: Terence Chan's Rise from Engineer to Entrepreneur

    Play Episode Listen Later Feb 16, 2024 36:20


    Blue Is The New White: Episode #162 Today we talk with a guest who was introduced to me by my good friend and frequent guest Matt Waxer, or the HVAC Doctor as you may know him. Terence Chan is one of the most forward-thinking people in I've met in the blue collar space. Always looking toward the next generation of workforce. Listen in to hear Terence's journey from straight A student, to engineer, to plumber, and eventually to business owner and master marketer. Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Terence Chan

    Trade Jobs Unleashed: Jeff Bond's Quest to Solve the #1 Problem in Blue Collar Business

    Play Episode Listen Later Feb 2, 2024 47:19


    Blue Is The New White: Episode #161 Jeff Bond from Trade Jobs joins us today to share his journey into the blue collar world! After College he became a teacher, then got involved with an HVAC company, and eventually bought that company! After some hard lessons, he stabilized the business and set out to fill a need that 98% of blue collar business owners see at their #1 problem: hiring and recruiting. Trade Jobs is an industry specific job board built by those in the trades FOR those in the trades. Listen in to hear all about that, and Jeff's incredible journey to change the way blue collar recruitment works! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Jeff Bond.

    From Pipes to Pixels: Brittany Murphy's Blueprint for Marketing Mastery

    Play Episode Listen Later Jan 19, 2024 49:47


    Blue Is The New White: Episode #160 Today we have an awesome guest, ready to share her infinite knowledge about marketing blue collar businesses. Brittany Murphy, the Marketing Director for One Thing Marketing focusing on home service companies. Brittany grew up around the skilled trades with her dad being a pipefitter. And she attributes her love for building things to the values he instilled in her from a young age. After going to college for something completely unrelated to marketing, she found her passion in using her creativity to serve those in the blue collar space and joined forces with One Thing Marketing (about 10 years ago now). Listen in to hear Brittany's journey and some actionable advice she has for business owners to effectively utilize marketing to level up their business. Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! Also, if you're looking to advance your blue collar career or propel your business, be sure to check out the BRAND NEW Blue is the New White Academy at bitnw.academy Thank you again and enjoy this episode of Blue is the New White with Brittany Murphy

    Trade Talks Unveiled: Transforming Careers with Roger Wakefield

    Play Episode Listen Later Jan 5, 2024 53:41


    Blue Is The New White: Episode #159 Today we have a guest you probably already know. And if you don't you better follow him right now. Roger Wakefield is one of the biggest personalities in the skilled trades and he's taking his mission to the next level. We talk about his journey through the trades, beginning with dropping out of high school to be a plumber! Then to taking his skills to entrepreneurship, starting, running, and growing his own business. All the way up to his exit just 2 years ago. Now Roger is leveraging the power of social media with a goal of impacting the lives of over 3 million trades people! Tune in and listen to the end to hear Rogers incredible definition of success! Don't forget to subscribe to this channel, and on our website blueisthenewwhite.com to receive all the latest updates. You can now find this podcast on Iheart Radio, Sirius XM, and Pandora. As always, we rely on the word of mouth from our listeners to further the mission. So if you enjoyed this episode, please take a moment to rate, review, and share. The future generations of tradespeople depend on it. On you! So thank you again and enjoy this episode of Blue is the New White with Roger Wakefield.

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