Podcasts about global pr

The new year is coming at us fast: 2026, here we come! At this time of year the reports and articles about travel trends are rife, and I like to look through them all and see what might be happening in tourism and whether or not I like it (by which I mean, of course, does it fit with a thoughtful travel ethos?). In this episode, I take you through some of the key trends identified by numerous players in the travel industry and also figure out which destinations are being predicted most often as being 2026 hotspots. I also chat with some experts, starting with Brett Mitchell, Managing Director of Intrepid Travel for Australia and New Zealand, who describes key trends Intrepid has identified and discusses their annual "Not Hot" list. I then chat with Melanie Fish, Vice President of Global PR for the Expedia Group, who explains how their "Unpack 26" study has included a new feature this year which I particularly like. Links: Intrepid Travel's Not Hot List 2026 - https://www.intrepidtravel.com/au/newsroom/releases/2026-not-hot-list Unpack 26 from Expedia - https://www.expedia.co.uk/unpack26/ Hilton 2026 trends report - https://stories.hilton.com/2026-trends Booking.com 2026 trends report https://news.booking.com/the-era-of-you-bookingcom-predicts-the-top-trends-defining-travel-in-2026-with-individuality-taking-center-stage/ Skyscanner 2026 travel trends - https://www.skyscanner.com.au/travel-trends Priceline 2026 travel trends - https://www.priceline.com/partner/pcln-promotions-2026-travel-trends-report-pr Explore Worldwide 2026 travel trends - https://www.exploreworldwide.com.au/travel-trends-2026 Trafalgar 2026 travel trends - https://www.trafalgar.com/real-word/2026-travel-trends/ Lonely Planet Best in Travel 2026 - https://www.lonelyplanet.com/best-in-travel Contiki top 2026 travel destinations - https://www.contiki.com/six-two/article/top-travel-destinations-in-2026/ Virtuoso best destinations 2026 - https://www.virtuoso.com/travel/articles/the-best-travel-destinations-2026 Forbes 26 best trips for 2026 - https://www.forbes.com/sites/laurabegleybloom/2025/08/21/the-26-best-trips-for-2026-according-to-travel-experts/ Join our Facebook group for Thoughtful Travellers - https://www.facebook.com/groups/thoughtfultravellers Join our LinkedIn group for Thoughtful Travellers - https://notaballerina.com/linkedin Sign up for the Thoughtful Travellers newsletter at Substack - https://thoughtfultravel.substack.com Show notes: https://notaballerina.com/371 Support the show: https://thoughtfultravel.substack.com/See omnystudio.com/listener for privacy information.

Every once in a while, I meet someone whose story reminds me why inclusion and communication go hand in hand. My guest this week, Shabnam Asthana, is one of those people. She's a global PR leader, entrepreneur, and author who has spent her life turning words into bridges that connect people and purpose. We talk about her journey from teaching and lecturing at India's National Defence Academy to leading global communications for major brands—and what it taught her about empathy, leadership, and real inclusion. Shabnam shares how storytelling can turn data into emotion, and why true diversity is less about representation and more about respect. Her message is powerful and deeply human: being unstoppable begins with an open heart, quiet courage, and the willingness to rise again. If you're ready to lead with empathy and communicate with purpose, this conversation will stay with you long after it ends. Highlights: 00:43 – Hear how early role models and a working mother raised ambitions and set a path toward leadership. 03:39 – Learn why strong communication skills pointed her toward PR and how debates built confidence. 05:24 – See why teaching became the first step when women in PR roles were rare in smaller cities. 08:12 – Discover what it took to lecture at India's National Defence Academy and earn respect in a rigid setting. 12:09 – Understand the leap from academia to corporate PR after being scouted for communication excellence. 15:50 – Learn how serving as a spokesperson shaped internal and external messaging at a Swedish-Indian firm. 17:01 – Gain a humble view of global work and why inclusion means moving from tokenism to listening. 21:08 – Compare India and Sweden and see how representation differs from real inclusion in practice. 24:18 – Learn how small, specific acts like adding sign to slides can make people feel genuinely seen. 34:24 – Find out how storytelling turns CSR spreadsheets into human change that inspires action. 43:22 – Explore the choice to found Empowered Solutions and why entrepreneurship kept growth alive. 53:06 – Take a fresh definition of an unstoppable mindset rooted in resilience and an open heart. About the Guest: A multi-faceted Professional, who has fast tracked from being a reputed National name to a well-respected and emulated global one! Shabnam Asthana has added new dimensions to Global PR and Communications. She has to her credit, post graduate degrees in English Literature, Public Relations and Advertising, an MBA in Marketing Management & several International certifications including a prestigious Hon. Doctorate in Business Administration from the National American University USA (NAU). She has over 25 years of rich professional experience. She started her career in the educational field as a high school teacher and then moved on to the role of a Lecturer at the prestigious National Defence Academy, Khadkwasla. She was the only civilian who compered for the Passing out parades, PT & Equestrian display and the Graduation ceremony of the NDA for 3 consecutive years. This was covered live on Doordarshan. It was after one of the Passing out Parades that she was compering at the NDA, that a senior position in a reputed company was offered to her and thus began her foray into the corporate world. After her successful corporate stint in senior positions with reputed companies including Multinationals in India and abroad and reputed real estate businesses, she started her own PR and communications firm, Empowered Solutions in 2005 which has been running successfully since then. Adding offices in USA and Canada as part of its international expansion. Ways to connect with Jan: Wikipedia - https://en.wikipedia.org/wiki/Shabnam_Asthana Instagram https://www.instagram.com/shabnamasthana/?hl=en Linked in - https://in.linkedin.com/in/dr-shabnam-asthana-7b174a5 Facebook - https://www.facebook.com/ShabnamAsthana/ X - https://x.com/shabnamasthana VyaapaarNiti Expert Profile - https://www.vyaapaarniti.com/expert/dr-shabnam-asthana- Tring Celebrity Platform - https://www.tring.co.in/shabnam-asthana About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, Hi again, everyone. I am your host, Michael Hingson, and you are here listening to or watching or both, unstoppable mindset today, our guest is a person of many talents, and I think you're going to be as amazed about her as I am. Shabnam Asthana is a person who has been involved in she was a teacher for a while. She's been very heavily involved in a variety of things at the corporate level. She started her own marketing firm in 2005 and I don't know what all my gosh, she's got so many things, it's really hard to keep up, but I'm sure she's going to tell us all about it, and I am looking forward to that. And I really appreciate all of you being here with us. So Shabnam, I want to welcome you to unstoppable mindset. And thank you for being here.   Shabnam Asthana ** 02:15 Thank you, Michael, truly wonderful to be with here, and thank you for that amazing introduction. You make me feel as if I've worn a professional cape of so many accolades and so many things. It's wonderful to be here with you.   Michael Hingson ** 02:32 Michael, well, you do have lots of awards and lots of accolades.   Shabnam Asthana ** 02:38 That's just one part of the journey. The true reward is in the, you know, work that I do, these stories, that I shape, the narratives that spring in that is the true reward. And of course, accolades are always welcome, and they are a way of encouragement, which do ensure that, yes, I continue doing the good work.   Michael Hingson ** 03:00 Well, why don't we start back at the beginning, which is always fun to do. Why don't you tell us about the early Shabnam growing up?   Shabnam Asthana ** 03:08 Okay, that's something which is very close to my heart. I was born in India in a small city called Bokaro, Steel City. It was a Steel City. It was an industrial town, and we were a very close knit community, and we had lots of, you know, interaction with people. I came from a background where both my parents, my mother and my father were working, and at that point of time, a working woman was sort of seen as a novelty, not something I'm talking way, way back. And now the people will also guess my age, I guess because it's pretty way back. And that was the time when we weren't India was still developing, and women were still not seen as the working class, you know, especially in senior corporate positions. And my mother was a senior officer in the steel plant, so that set my aspirations and ambitions very high. And I wanted to emulate her. I wanted to be someone who was working now what I would do I was not very sure of, but yes, I wanted to be working. And then later on, my sister, my both my sisters, were also working, my older siblings, and of course, that set the tone for me to also hop into the professional shoes, and, you know, chart out a career path for myself. So,   Michael Hingson ** 04:44 so what? What did you do? As far as schooling? Did you go to college?   Shabnam Asthana ** 04:51 Yes, I went to the local school there, which was an English medium good school called sin Xavier School. And that was some. Thing which really groomed me for the future, that set the foundations for my career. And after that, I did my schooling in the my college, sorry, in the capital city of India, which is Delhi. And then on, I moved to a place which is close to Mumbai, which is Pune, and I continued my education there. And of course, my career started in Pune. That is when I got into academics, and then henceforth,   Michael Hingson ** 05:34 so when you were in college, and as you were coming out of it, what did you want to do with your life? What was your plan? Or did you have one?   Shabnam Asthana ** 05:43 Yes, I did have one. Like I said, I was always good in communications, and people used to tell me that you are a good communicator. I used to win all the debates. I used to win elocution competitions. And I said, Well, yes, communication does seem to be my forte, so why don't I build on that? And then I saw my father, he was in the public relations industry, and I somehow at the back of my mind, I said, Yes, that is something I would surely want to do. So why not try my hand at PR? And that's how the seeds of my career was planted in my mind, and then it developed there on.   Michael Hingson ** 06:30 But you started out in education and in teaching.   Shabnam Asthana ** 06:34 Yes, that's very interesting. I'll tell you. I wanted to start my career in PR, but I was in a place which was a small city, and it was a place called Jamshedpur, before I moved on to Pune, and there, the career scope was very limited. We didn't have women in the PR. In fact, it was unheard of. So the best thing, or the easiest thing that a woman could do was to hop on the bandwagon of academics. And not saying that it was something you know, that was not looked up to. But yes, I did enjoy my role as a school teacher. That was my first job in Jamshedpur, a small it was, again, a steel city in India, and I became a high school teacher, and quite enjoyed it, because that was also communication. It was the way you communicated with your students, and, you know, sort of got them into, got them interested in what they were learning. So that was, again a stepping stone, and it was the area of communications which expanded later on.   Michael Hingson ** 07:47 So how long did you stay in teaching?   Shabnam Asthana ** 07:51 I was there for about two years in Jamshedpur, and then I moved on to Pune. And guess what the next opportunity I got was as a lecturer in the National Defense Academy. That was a place where the future generals were being groomed, and I was a civilian who, sort of, I was the only civilian, probably, who got into the teaching profession there and there I spent a good four years truly memorable. Worth remembering recounting. There was so many incidents, and I loved teaching. That was something which I did at the National Defense Academy too. Although that was at a higher level, it was very different from the school teaching which I had done. This was more, you know, on a national level, where you had to be more, and there was a lot of discipline which came in, because it was the future, you know, Army personnel, Navy personnel, so all that, there was a lot of discipline that came in and that groomed me better. I understood what the world of discipline meant in the true sense, because I lived   Michael Hingson ** 09:10 it right. What? How did you discover the job at the defense Academy? Though that's certainly a whole lot different than teaching high school students or maybe not.   Shabnam Asthana ** 09:23 It is a whole lot intimidating. Let me tell you that it's very intimidating to walk into a room full of, you know, future generals, army people you don't know who you know who you are, I mean, who they are, and you sort of get very intimidated by the kind the aura is very, very intimidating.   Michael Hingson ** 09:46 How did you discover that job? Yes,   Shabnam Asthana ** 09:49 that was done. We in India, we have something which is called the employment exchange. So you register there and you give your qualify. You list down your qualifications, and you know whatever you are planning to do, and they invite you for certain vacancies. So one fine day, I was just sitting and having my lunch at home when I received a letter, and the letter was an interview call for the National Defense Academy. I literally jumped out of my skin because I was a school teacher, and then being asked to appear for an interview in the National Defense Academy itself was a big leap for me. Whether I got it or not was a different thing. But then to sort of come on board and go and sort of appear for an interview was also something very exciting. And when I went there, I was like, I said, the only civilian The rest were army officers, wives and daughters, you know, related to the working personnel there. So when I went, I was interviewed by the three representatives from all the three wings, that is the Navy, the Air Force and Army. And that was a very good experience. They asked me a lot of questions, and I believe it was later on I was told that it was my confidence that got me in. So thanks to that, I   Michael Hingson ** 11:23 was going to ask you why you why you got in, or why you think you got in. And yes,   Shabnam Asthana ** 11:30 yeah, I did ask them that later, and unofficially, I was told that. Well, it was the way you carried yourself, the confidence and, you know, the excitement and enthusiasm that you shared, which was very, very refreshing.   Michael Hingson ** 11:48 So what exactly did you do at the academy?   Shabnam Asthana ** 11:53 I was teaching them English, and I was teaching them literature. I don't know how interested they were in literature, but then the feedback that I got, which was, you know, the it was a routine feedback, which we have the teachers get. So I used to get good marks, and people used to say, yes, that, you know, your classes are engrossing. It's good. And then, apart from that, there was something very interesting I did, which was I compared for their passing out parades, and I compared for all their shows. And that was something which was covered on television, and that gave me a different kind of foothold in my profession, where I was being seen, where I was being heard, and my confidence grew by leaps and bounds. I was being accepted as a woman. I was being accepted as a civilian. And that was something which was very, very heartwarming for me,   Michael Hingson ** 13:01 and I would assume, very difficult to achieve,   Shabnam Asthana ** 13:05 I think so I do yes, in retrospect, yes.   Michael Hingson ** 13:09 So you did that for roughly four years. Yes. And why did you leave that? What was your? Was your thought about that,   Shabnam Asthana ** 13:21 okay, I would have gone on. It was such a glorious part of my career. But, you know, change, they say, is constant, and that is something which happened. I was comparing for a passing out parade when the chairman of a corporate company which was doing rather well, heard me, and he was impressed by my communication, my speaking abilities, my, you know, the way I was presenting things. And he said he offered me a job, and he said, Why don't you come and join my office and come in as a PR person for my company, and that's exactly I was actually, you know, not very sure whether I wanted to leave this an industry and career where I was already established, where people knew me, and just hop on to the corporate world. But if you remember, that was my ambition. That was what I had always won right at the start. So the moment it came, it almost felt as if it fell into my laps. And I said, Why don't I do that? Yes, and this is a good opportunity, and I must take it up. My I spoke to my family, and they too, felt that it was a good stepping stone to move on. And so I accepted it, and that was my entry into the world of PR, in the corporate   Michael Hingson ** 14:48 world. So what year was that this   Shabnam Asthana ** 14:53 was way back on now you are prompting me to give away my age, which is like. Like ancient, I'd be a fossil. Okay, yes, this was way back in the 90s,   Michael Hingson ** 15:06 okay, and that was kind of what I was curious about. So at that time, industry was a little bit more stable than it was later on, but, but still, you You did it, and you so you stepped into that goal, into that role, and so you became part of the PR world, which is, as you said, what you wanted to do initially, anyway. So, so how long did you stay at that company? I   Shabnam Asthana ** 15:39 stayed there for about four years, and then the chairman of the company passed away. Unfortunately, he was on a trip to China, and he suffered a massive cardiac arrest, so I was working very closely with him in his office, and as is the norm of the industry, once the leader is not there things you know, sort of crumble, and you know, there's reorganization. New faces come in, and normally the new people bring their own teams. So I felt as if, you know, before they told me to sort of move out or something. I don't know why I pre empted that. I said, Why don't I myself make a shift and join some other industry? I mean, join some other company, which I did. Again, I applied. It was a Swedish company, and again, it was one of the best moves that I could have made. I spent a good 12 years in that company, which Hogan is India Limited, I must name them. They were brilliant. And I spent a very, very good part of my career with that company.   Michael Hingson ** 16:56 And so again, you did primarily PR, or what did you Yes, it was   Shabnam Asthana ** 17:02 PR and it was handling the chairman and managing director's office. So the entire communication was handled through me, the internal as well as the external communication. I was a spokesperson, yes,   Michael Hingson ** 17:18 so you became so in a sense, sort of the face of the company.   Shabnam Asthana ** 17:21 Yes, I did. It's nice to feel that yes, that it was a good many years that I was the face of the company in terms of communication, yes,   Michael Hingson ** 17:33 right, right. And, and where were you doing this?   Shabnam Asthana ** 17:38 This was in Pune, and their head office was in Sweden. I used to sort of move between the two. It was a very global company. The subsidiary was an Indian subsidiary, but the parent company was Swedish. So we had a lot of global travel   17:56 that kept you busy. That did so   Shabnam Asthana ** 17:59 there were conferences, and there were so many meetings which were happening,   Michael Hingson ** 18:03 yes, right? So what did, what did you? What did you learn from all of that? Do you think   Shabnam Asthana ** 18:12 it was a very humbling experience? You know, more than the excitement, I was armed with a lot of excitement, because that would have been one of my first trips outside India. I was I had a lot of excitement, lots of things were on my mind, but then ultimately, when one does travel and work in a global company, it's a very humbling experience, because you are exposed to your strengths and also your blind spots, your strengths, your weaknesses, everything comes to you and then you feel that diversity is not always about representation. It's about respect and inclusion is moving from tokenism to listening. That is what I felt, you know, adapting various voices to your workplace, working in unison, trying to empathize with people from different cultures, different streams, different departments, all that really broadened my horizon. So that was something which I learned.   Michael Hingson ** 19:30 So what was the culture like, in terms of since you were at a global company, as it were, how was it different when you were dealing with Sweden, as opposed to when you were dealing with India.   Shabnam Asthana ** 19:45 In India, we don't have diversity as a choice. In India, we are served diversity on a platter because you are born with being diverse. You have. Are numerous religions, you have culture. So we are adaptable people in that sense. But strangely enough, it's a paradox. If I would tell you that inclusion is still a work in progress. Inclusion isn't automatic. It doesn't come to you like that. You have to work for it. Now there is a big change, but I'm talking of the days, way back in the 90s when women in boardrooms were a novelty. So sometimes it was just purely for ornamental value. Sad to say that. But gradually you had to open up, you have to open the doors, and you have to say, look, we are here for a reason. And please listen to our voices too. And that's how we started. I started sort of, I remember once when I was moving in India. I mean, not in Sweden, but once when I was in India, and I was in a strategic board meeting. I was the only woman in the room, and the people were sort of, I could sense the expressions. People were curious, people were dismissing. People were sort of, you know, not sort of prepared to take or listen to me, that was a little bit of a setback. But then gradually, when I started moving abroad, and I started seeing more women, and then gradually, when I was moving so were the others, and they too saw the kind of change that was happening. And so it was pretty difficult in India, initially, if I were to be very honest, Sweden was more inclusive. I could see a lot of women in the workforce. And gradually, since we were sort of interacting with each other, we absorbed each other's cultures and values, and the company became very, very inclusive. So it was a pleasure to work there.   Michael Hingson ** 22:08 Okay, so in a sense, there were, there are parts of Sweden that made you happier than what you were in the East initially experiencing in India.   Shabnam Asthana ** 22:19 Absolutely, absolutely, and I have no hesitation in saying that, because they were welcoming. They were welcoming. And the not necessarily my company, but any company in India, the representation of women, especially in PR, was very, very limited. Now we have evolved, and it's a world of difference, and I'm so happy to see that.   Michael Hingson ** 22:48 How about you, may or may not have a lot of expertise in this, but how about if we're going to talk about inclusion and so on, people with disabilities, both in India and in Sweden and so on and again. I don't know whether you really had much experience or exposure to that. I   Shabnam Asthana ** 23:06 do. I did have my share of exposure, maybe not extensive, but yes, I do. I remember there's this one incident I'd like to talk to you about. It was in Paris. I was in a conference, and there was a deaf girl in the conference room. I could see people making presentations and knowing fully well, because we had the list of participants, and we had their intros, their introductions with us, my team. And you know, of course, I headed that team. We made a special endeavor to include sign in our presentation. And she was so happy because she said, you know, she came to me and she expressed to me that although I have participated so many times in meetings, and especially corporate meetings, I am so happy to see. It was the first time that I felt I was seen and I was not just a presence. So she was very happy with the kind of, you know, preparation that we did for her especially. So I believe it's very nice if people learn to respect each other and learn to believe that not everybody is similar. You may have so many strengths which I don't have. I do not see any physical disability as a handicap. I'm very, very sure about that, I do not see anybody who appears different or who doesn't have the same listening capacity, hearing capacity, to be different from me. They have their own strengths. So I truly believe that, you know, disability. In that sense, is something which does not put a person in the back seat. How.   Michael Hingson ** 25:09 How was that attitude received? Well, both at the company, when you were when you were in the room with her, and you were signing and so on. How did other people receive that? And how was that kind of attitude received initially in India?   Shabnam Asthana ** 25:29 Well, to be very honest, Michael, it wasn't something that is the done thing. People do not accept that. They are like, well, it's a general presentation. We really don't have to make specific I do remember a person who came up to me and said, Shabnam, why did you make a very specific presentation? It was a very general presentation by you doing that, you have set a precedent for others to sort of make them feel small, you know. So he took it in a very negative way. Said, you've made us feel very small. I said, no, please do not look at it that way. It is something where we have made her feel a part of us. It is not trying to belittle anybody, trying not to, you know, get a an edge over others. All of us are the same. It's just that I made it a little easier for her. That's what I just told him, and probably he did, walk away with a smile. I don't know whether it was a sarcastic one or whether it was a smile of acceptance, but then I got my   Michael Hingson ** 26:38 point. I took was this was this in Sweden or India. This was in Paris. In Paris, okay, yes,   Shabnam Asthana ** 26:46 okay, this was a conference, which was   Michael Hingson ** 26:49 she said that, right? Well, you know, the reality is that's all part of the inclusive mindset and the inclusion mindset, and it is so true that most people don't tend to realize it Yes. So I hear what you're saying,   Shabnam Asthana ** 27:10 yes, and realization and sort of acceptance has evolved. People are more accepting. People are more flexible. You know, the rigidity earlier, people were very rigid. Now there is a lot of flexibility. I believe that, right?   Michael Hingson ** 27:32 Well, I think it's better. I'm I think there are still all too many people who tend not to really have an overly inclusive mindset. And it is, it is something that that will be with us for a while, and hopefully over time, people will become more open and realize the value of inclusion. In this country, we have, well and around the world, we have a significant number of people who have these so called physical disabilities, and the reality is that the disability is more caused by inaction mostly than it is by real action.   Shabnam Asthana ** 28:12 Absolutely yes. And I also seriously believe that diversity enriches the outcomes. I have some I have practical experience, and I've seen that. So inclusion enriches outcomes in many ways, right?   Michael Hingson ** 28:35 How has all of your traveling and all of your exposure in various places around the world. How has that tended to shape your understanding of diversity and inclusion?   Shabnam Asthana ** 28:50 Okay, yes, that's a very interesting question. I have seen that challenges are real, biases, stereotypes and expectations that women need to prove themselves twice as much also exists in many, many parts of the world. So they have been. I mean, there have been certain cultures, certain countries, which are very easy to breeze through when you are at work meetings or you're talking to people. But there are certain countries in the let's say in the Middle East, the Far East, which are still not very open to, you know, women taking on lead roles, women strategizing, women talking things that would influence decisions. So sometimes there's also a word I'd like to put in here that sometimes it is not country specific. Specific. It is very individual, specific. So there, like you said, you know, there are certain mindsets which still exist. There are people who may be residing in countries that are very open and very receptive, but their own mindset is limiting. And it is a mindset which is closed, it is rigid. So that stops and that prevents any inclusion. You know that, if I were to put it that way, so I would say it's not merely, not always country specific. Yes, individuals have to evolve themselves and change their mindsets. So it's sometimes I've seen it's countries are good, but some individuals are rigid. I've seen some individuals that are good, but the countries that are rigid. So it sort of works both ways.   Michael Hingson ** 30:54 And it's not just about women, it is about anybody who is different. Yes, then the so called norm, whatever that happens to be, absolutely   Shabnam Asthana ** 31:03 inclusion is not limited to women. So again, I'd like to clarify that it's inclusion is a broad spectrum. So yes, of course, we are a small part of it. But yes,   Michael Hingson ** 31:17 you have written a book, yes, romancing your career and and also you've done a lot of mentoring, obviously, and so on. But what do you mean when you talk about women? And I would say anybody who's different need to define success on their own terms. Tell me more about that.   Shabnam Asthana ** 31:41 So women, or anybody, let's not be very specific about women, because then it would be detracting from the main subject of inclusion. Anybody who wants to be heard has to believe in one thing, that silence is not the answer. Courage is so you have to move from silence to courage. Try and portray your point of view. Speak to people if they listen to you good enough if they don't, it's not as if the doors are closed. If the doors are closed, you can surely open a window for yourself, and it works. So just being silent or being very subdued or being very you know sad that your point of view, or being upset, for that matter, that your point of view is not being listened to is not the answer. You have to show courage. You have to do your homework, right? Remember that value is something that takes anybody places. It's not about being a woman, it's not about being any nationality, any ethnicity. It's just that you have to carry value in whatever you are trying to bring to the table. Once people see value, they will forget whether you are of XYZ nationality or you're an Indian, or you are of any other you're any other gender, if I may say that. So it's the value that a person should work towards. Everybody should work towards bringing value to the table. That is what will get you noticed, and that is what will see you going places. Yes, it did.   Michael Hingson ** 33:43 And again, I think one of the important things is that, from my standpoint, and I keep pushing it, but it's there is that it also is the same for for so called disabilities. One of the things that I maintain is that everybody on the planet has a disability, and the disability for most people is that you depend on light in order to function, and when suddenly light disappears, you have a big problem, unless you have a way to get light back on demand. But we are. We're not ready to accept that as a as a race yet, so people think that's cute, but, but they're not ready to accept it. It doesn't change the fact that it's really there. But the fact of the matter is that that people do have to speak up for themselves, and there are ways to do that, and there are ways not to do that. It isn't a matter of being obnoxious and demanding, but it is all about, as you expressed it earlier, being confident and showing that confidence and showing your knowledge and showing what you bring to the table absolutely well. You've been involved in PR for a long time, and I'm sure that you would agree, one of the main tools that people in the public relations world and elsewhere have to offer is storytelling. I believe the best salespeople are people who can tell stories and can help relate. But my question would be to ask you, how can storytelling bridge communities and bring people together?   Shabnam Asthana ** 35:31 Storytelling is a very, very strong element of PR. Storytelling humanizes everything. It brings in a lot of connection. So people connect automatically, if your storytelling is good, so like I keep telling all my juniors as well or new interns who join in corporate fact sheets can be informative. They can give you facts, but storytelling will transform everything. So you move from information to transformation. Storytelling is the human angle to everything. All of us love you a human angle. For example, let me tell you I was in a meeting which was quite a few years ago, and the CEO of the company was telling me they've done a lot of work in corporate social responsibility. So he wanted to tell me about all the expenditure that they've done. They've uplifted so many schools. They've done so much. They've spent so much on education, they've spent so much on water, on sanitation and so many other things, which has improved the lives of the citizens there. I told him, could you tell me one story of one life that has been affected. So he was at a loss because he had not he did not dive deep into that. He didn't look beyond the numbers and the figures. So his HR person stepped in and he told me a story of a girl. She was an Indian girl. Her name was Aarti. How they had transformed her life, and she had moved on to studying in Howard, and she was being employed in one of the top American companies there. So that was something, a story of transformation. So that is so you know, I believe the power of storytelling and that connected everybody, even his own people, were not aware. The employees were not aware. They were just sort of working like robos, putting in their number of hours, doing their work, not going beyond their call of duty to actually see what was happening to the effects, the efforts of their activities. This was something which we brought out in all their corporate brochures, in all the marketing that they were doing, in all the marketing collaterals that worked wonders. We had lots of inquiries for people who wanted to support them in many ways. We had an interview of the girl, and it was something which was very we added a human angle. So like I said, storytelling humanizes the entire concept, and that is something which connects people. So, yes, it's very   Michael Hingson ** 38:42 interesting. Did he learn to tell stories after that?   Shabnam Asthana ** 38:46 I believe so, because he was so he was really taken aback. And he said, Wow, I never really thought about it. And you told me, You changed my perspective. You made me see it differently. And if I were to say we got a good retainership After that, because he was very happy and my contract was renewed. So that was something which sort of affected the contract too well.   Speaker 1 ** 39:19 The reality is that when you tell a story, it is telling stories is something that most everyone can truly relate to, and when you tell a story that someone listens to or hears and reacts to it,   Michael Hingson ** 39:40 there's nothing better than that, and it's really important that that kind of thing happens. So I'm really glad to hear that you like storytelling. I think it is so important that we have that   39:51 absolutely,   Michael Hingson ** 39:54 yeah, it's so important to be able to do that. Well, you've told us a little bit. About inclusion and diversity and so on in India and in other countries. Do you think it's changing, both in India and in other countries? And how is it changing?   Shabnam Asthana ** 40:15 It is changing. If you go back to the 90s to the present day, you will see that people have become I think it has a lot to do with travel. It has a lot to do with interaction. So people are interacting with each other. I speak to you, you speak to me, you tell me something about you, and I say, Hey, is that worth listening to? Yes, it is. And I try and change my mindset. I become more receptive. I try and tell you my viewpoint. You listen to me. You hear me out. So I have seen companies that have moved beyond check boxes of how many women, how many people with disabilities they've, you know, inducted in the employment stream, in their jobs, and it's become more of the CEOs or the top management asking their people, how many voices have we listened to? How many decisions have been made by these people whom we have taken in. You know, how have we evolved as a company? So that has made me see in boardrooms, in various meetings, that the top management is also very aware of what kind of decisions, what policies, are being framed with people as a diverse group. And it's not funneled or restricted to just the top few. It trickles down and it goes to the people they've hired from diverse groups, and it becomes like a voice of the company. So I have seen that changing, and I have seen that diversion is now diversity sort of is moving more towards the corporate DNA. So it is not a demand anymore. It's not a checkbox. It's more as if it is flowing in naturally, and people are more aware of it. So that's what I've seen.   Michael Hingson ** 42:32 It's a mindset, it is, and people are starting to adopt that. How is it changing in India? You said that in India there's a lot more diversity. But you said inclusion isn't so much there.   Shabnam Asthana ** 42:46 Yes, it is in see in India, it was globally, I saw that diversion was backed by policies, and there was a certain framework which had a set of rules. It had a set of code of conduct. But in India, it was more based on individual goodwill. So we had people, if the CEO or the top management was pro diversity, it would happen automatically, because the ones at the junior level had no choice. They had to naturally comply. But here now in India, it's become more organized, more structured, and people, there are departments now which look into issues of diversity and inclusion, and they try and make the organization work towards that. So they are big companies. They are small companies in India, all are trying to absorb this in the corporate DNA, like I said. So people are conscious. And there are conscious. There are seminars which are happening. People are being spoken to. There is workplace, you know sensitization that follows. People talk about it, people discuss it, and there is a lot of exchange of dialog which happens. So people talk, people learn, people adapt   Michael Hingson ** 44:15 well. So you you work for the Swedish company, for you said, like, 12 years, and then what did you   Shabnam Asthana ** 44:25 do after that? I moved on to, you know, start my own company, which was empowered solutions. That's my brain child, and it's a communications PR and communications company, and I, sort of, I'm the founder director for that the Empowered solutions is my company now, and we are completed. It was set up in 2005 October.   Michael Hingson ** 44:50 2005 what? What made you decide to leave the bigger corporate world and take on all of the challenges of entrepreneur? Leadership and starting your own company, because that certainly is a major change.   Shabnam Asthana ** 45:04 It is I was in the top management. I had a set job, I had the name, the recognition, everything that comes with that. But somehow there was still that kind of, I would say, curiosity, to experiment and to try on newer things. And I am a person who gets a little bored of stagnation, and I had almost reached the height of my career in these companies, and there was nothing more I could do unless I bought over those companies and sort of, you know, became the president and the chairman, which I would I could not do. So I said, Why don't I sort of diversify and take all this learning that I have, all the goodwill that I've earned over the years with the people that have been my clients, with my colleagues, with the people I've met in my business conferences. Why don't I take all this and try and set up something on of my own where I am at liberty to do whatever I want to do without the time pressure, you know, without a pressure of morning meetings and you know, things which have to be a nine to five kind of a role here, I do agree that it is a 24 by seven job that I'm doing at present, because I'm always available. And, you know, I believe that accessibility is very important if you have to be successful, you can't sort of close off and say, no, no, I'm, you know, if somebody needs you, you can't say, Okay, I'm just closing my door and my office. So that was the the, you know, the excitement of experimenting once again and seeing, of course, entrepreneurship is something which is very exciting, and that was something which I wanted to experiment and try and see how I could change that. And, you know, get it into my career. And, you know, get off the normal nine to five job. So that's what I did. I wanted to experiment.   Michael Hingson ** 47:21 So tell me a little bit more about if you would what your company does and how you serve clients and so on. And where are your clients?   Shabnam Asthana ** 47:29 Okay, so basically, it is a PR and communications company, and we have clients now globally. I have primarily in India, because that is where my office is. But I do have clients in Europe, in us, in Canada, where I am currently. And yes, it is more about public relations and communications, and that's what we do. So it's essentially a diversification of I have also taken on writing as part of one of my services. So I do a lot of book writing. I take on people who want to be either who want to tell a story, and who don't have either the time or the expertise. I write for them. I ghost right for them. We also do events. So we have done a couple of events globally, not on a very large scale, but yes, we do have. So it's events, it's public relations, it's communications, it's training, and it's writing.   Michael Hingson ** 48:39 So that's it, right? Well, so you have written one book. Are you looking at doing any more books? By any chance?   Shabnam Asthana ** 48:49 Now I have ghost written about 16 books. So they're all ghost written and under a contract where I don't disclose the names of the books. But yes, I've authored three books, and the first one was romancing your career, a very interesting and fascinating book. That was my first book, and later on, I went on to do two biographies, and yes, I'm doing a couple more correctly, where they are being authored by me. So I'm writing the biographies.   Michael Hingson ** 49:26 So today, in all the work that that you're, that you're doing, do you, do you get involved with many international projects?   Shabnam Asthana ** 49:39 Yes, not many, but yes, we are doing a slow and steady progress there. And we do, I do, keep getting a lot of inquiries. And I must say that I have got a couple of inquiries recently which are very interesting. And I. Working on those. Maybe it's a little premature to tell you that, but yes, there is one big project that has come my way, and we're planning to expand from there. Well.   Michael Hingson ** 50:12 So you have experienced a lot of different countries and so on, and India is certainly becoming more of an economic and a world power in the in terms of what all is happening. Do you think that that the attitudes of India and the way India deals with inclusion and so on is making a difference, and Will that continue to happen?   Shabnam Asthana ** 50:43 Well, Michael, it will, because we are moving out of our country, and we have, you know, taken spots in so many other countries. So if we want to be included, it's high time we practice the same. So we have to welcome other cultures. We have to welcome other nationalities if we hope to be welcomed in other countries as well. So that is something which has really influenced the thinking of people, because we can't be rigid. We can't be, you know, thinking in our own way. And say, Well, let's not do it, because we have to welcome other countries if we have to work and move out of India. So yes, Michael, I will say that very hard. It's very heartening to note that it is changing, and it will continue to do so. In fact, you know, India is moving from being seen as an outsourced to something which people sort of welcome with open arms. But then, yes, things are changing. There are things which are happening which may limit the movement of people, or it may increase the flow of people. But then, well, we have to adopt, adapt and move on.   Michael Hingson ** 52:04 Yeah, well, there's always going to be some of that which makes which makes sense. Yes. What kind of advice would you give to someone, especially young professionals, women and others who are different? What advice would you give to someone who may feel excluded or undervalued in their careers.   Shabnam Asthana ** 52:25 The best thing that I would like to say is that if you hear a no, don't let it bog you down, because be sure that tomorrow you will hear a better yes, it will be something that is shaping the way for your future. So you must not let any naysayers or any projects that fail bog you down just because you're a woman or because you're different or anybody you know. You have to show your courage, you have to be resilient, and you have to lean on your inner strengths. The best magic, the you know, time tried and tested formula, which I would advocate, is leaning on your inner strengths. All of us have a lot of strengths, believe you me, we may not know it, but all of us have a lot of strengths. So when you see a situation that is not to your liking, just lean on your inner strengths. Take a deep breath and say today's no will be a yes tomorrow, and that is the courage that you must move ahead with anybody, irrespective of whether you are a woman or you are any person who is stepping into the corporate world. Just value yourself. Always Be confident. Wear the confidence. And that's the best accessory that you would have.   Michael Hingson ** 54:03 How would you define unstoppable mindset?   Shabnam Asthana ** 54:08 Unstoppable mindset is not something which is something which rises beyond limitations. And by limitations, I don't mean only individual limitations. It may be the limitations of the other people. Let that not define your limitation. Your the term unstoppable, to me, is a term which shows resilience. It shows something where you can fumble. It's very natural to fumble, to stumble, to fall down, to face challenges, to face, you know, rejections. It's very normal, but unstoppable is. Being able to get up again with greater strength, with a better mindset, more courageously, and more importantly, with an open heart, which says, Yes, I will do it. You cannot say you cannot. You know, sort of put me down in any way. My courage is there, my inner strength is there. I am unstoppable in that sense.   Michael Hingson ** 55:28 I think the most important thing that you just said is that you have to do it with an open heart. I think everyone should do that you may learn that your idea may not be the best solution, and it might be the best solution, but you won't know that until you truly have an open heart and an open mind.   Shabnam Asthana ** 55:46 Truly, yes, absolutely, an open heart, I would say, is really, really key. It's very, very important.   Michael Hingson ** 55:56 What keeps you motivated as you continue to advocate for adverse diversity and inclusion and equity and so on.   Shabnam Asthana ** 56:04 What keeps me motivated? Michael, are many things, but then what i If I could just zero down on a couple of them, I would say that what keeps me motivated is the trust that people had in me, and, you know, to give me certain jobs, roles, the trust that they had to sort of say, okay, you can do it. And then I did it. And the people, what keeps me motivated is something also very nice, which somebody came up to me at a recent conference in Germany, and they said, you know, the reason why I didn't give up is because of you. That is me, because I motivated them to do something, and that was your motivation for me, I was like, Okay, if I can motivate you, I too can stay motivated for a long, long time to come. And that's something which I do. I try to inspire and I try to inspire myself as well in the process.   Michael Hingson ** 57:07 Well, if you could leave everyone who is involved in hearing this podcast and so on today, if you could leave them with one powerful message about embracing diversity and so on. What would that message be?   Shabnam Asthana ** 57:23 Well, that message would be that whatever is happening today, if you feel that there is even a little bit of acceptability, that is because somebody else has worked towards it, so now it is your chance to give it back to society, to keep working, to keep opening doors for people, for a better tomorrow, for a more inclusive tomorrow. And diversity doesn't and inclusivity doesn't happen overnight. You have to work towards it. There is a it's the whole process, and you have to work towards it relentlessly. Continue working. Somebody else has worked. They have pushed you forward. They have done a whole lot of things. Now it's your turn to do your bit and ensure that the people who are coming after you come to a better tomorrow, a more inclusive tomorrow.   Michael Hingson ** 58:27 It also, by definition, means that we need to learn how to work with each other and support and help each other,   Shabnam Asthana ** 58:34 of course. And empathy. Empathy is the key, empathy, sensitivity, all that.   Michael Hingson ** 58:41 So if people would like to reach out to you, maybe use your company services or talk with you. How can they do that?   Shabnam Asthana ** 58:48 They could contact me. You can write to me at my email id, which is Shabnam, S, H, A, B n, a m, at empowered solutions, my company name, E, M, P, O, W, E, R, E, D, S, o, l, U, T, I O, N, S, dot, I n, that's my name. The emails will reach me. That's an inbox which you know I'm monitoring myself, and be sure that you will receive a reply. I'd love to hear from people, and I love to communicate. I love to write back. So very welcome.   Michael Hingson ** 59:30 And I would ask, just sort of on principle, if anyone reaches out to Shabnam, who has heard this podcast, please mention that, just so that she knows where you where you discovered her, and I think that would be a good thing to do. Well, I want to thank you for being here. I think this has been absolutely wonderful. I think we've learned a lot I have and I value the insights that you bring. So I hope that other people will take the. Those same insights away, there's there's a lot to learn here, and there's a lot to gain from this. So I want to thank you again for being here, and maybe we'll have to do this again in the future.   Shabnam Asthana ** 1:00:12 I'd love to do that. And Michael, I'd like to thank you for hosting this wonderful, wonderful show. I have seen your episodes. They are brilliant, and it's really nice. I was so looking forward to this. It's been an absolute pleasure to interact with you, and I hope that we'll be doing more of this in the near future.   Michael Hingson ** 1:00:35 Well, we'll have to explore that, and I want to thank all of you who are out there watching and listening. I want to thank you for being here. We appreciate you very much. Wherever you're listening or watching. Please give us a five star review. We value that very highly. We really would appreciate you saying good things about us. A five star review is always a wonderful thing. I'd like to hear from you as well. I'd like to hear what your thoughts are about this podcast. Feel free to email me at Michael M, I, C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, love to hear from you. Love to hear your thoughts. We value them, and we take all the comments that we get from people very much to heart. So we appreciate you doing that. And if you know anyone else who ought to be a guest on our podcast, who you think ought to be a guest, let us know. Introduce us. Shabnam, that's also true for you, please. If you know anyone who ought to be a guest, we'd love to meet people and have them come on the podcast and also help us show how we're all more unstoppable than we think we are, or we thought we were. So once again, though, I want to thank you for being here. Shabnam, this has been wonderful. Thank you very much.   Shabnam Asthana ** 1:01:51 Thank you, Michael, thank you to all the listeners.   **Michael Hingson ** 1:01:59 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Abbie Fink and Adrian McIntyre reflect on their recent visit to Nairobi, Kenya, for the Public Relations Global Network (PRGN) conference, a gathering that brought together PR and communications professionals from across the globe. They share stories of connection and discovery, from the warmth and hospitality of the Kenyan people to the vibrant cultural pride that infused every interaction. What stood out most wasn't just the professional insights, but the personal connections that made the experience unforgettable. The conversations in Nairobi underscored how universal many of today's challenges are. Topics like the rise of AI, shifting trade dynamics, and the persistence of misinformation affect communicators everywhere, regardless of geography. Hearing from African business leaders and international executives alike offered fresh, nuanced perspectives on how different regions are adapting to change while staying rooted in shared values of transparency and trust. The episode also explores how emerging tools like AI and podcasting are reshaping the future of global PR. As Adrian and Abbie note, these technologies open new doors for storytelling, connection, and creativity, but they also demand continuous learning and adaptability. Ultimately, the trip to Nairobi was a reminder that global collaboration is as much about people as it is about progress, and that meaningful growth happens through shared experiences, empathy, and genuine human connection. Read the transcript and notes for this episode on our website. Key Takeaways PR professionals around the world are grappling with similar challenges, from misinformation to the rapid evolution of AI and global trade shifts. The PRGN conference in Nairobi demonstrated how authentic human connection and cultural exchange can strengthen global collaboration. Insights from African business leaders and international peers revealed fresh approaches to common industry challenges. Discussions focused on how emerging technologies like AI and podcasting are transforming the way communicators tell stories and engage audiences. Genuine relationships and shared experiences remain at the heart of effective communication and lifelong professional growth. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies...

In this episode of Chatzzz, I'm joined by Oliver Hodgson, the Managing Director of Platinum Live, a communications agency renowned for its work in PR, media management, marketing, and consulting. Oliver is a media commentator, featured in Business Insider, Sky News, and The Daily Telegraph, and a regular contributor to People Management Magazine, GB News, and ITV News.At just 21, Oliver reflects on his incredible journey of building Platinum Live from the ground up, working with A-list celebrities, handling high-profile crises, and securing major clients in sectors like healthcare, sports, entertainment, and more. We dive into his experience advising clients, delivering exceptional results, and balancing success with challenges.From his early days on Radio 1 with Adele Roberts to speaking on breakfast television, Oliver shares valuable insights on Gen Z, mental health, and current affairs, all while managing a thriving agency.

At CES in Las Vegas we stopped at the booth of first-time exhibitor MacPaw to talk to Garrett Krivicich, Head of Global PR about their new move into the enterprise market with CleanMyMac Business. Delivering remote Mac maintenance such as device cleaning, malware protection, and more, it simplifies keeping your company's Macs delivering optimum performance while being protected from the bad guys. Garrett also gives us an introduction to Eney, their new smart assistant LLM that will operate on-device and integrate with a variety of third-party apps.  Show Notes: Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

At CES in Las Vegas we stopped at the booth of first-time exhibitor MacPaw to talk to Garrett Krivicich, Head of Global PR about their new move into the enterprise market with CleanMyMac Business. Delivering remote Mac maintenance such as device cleaning, malware protection, and more, it simplifies keeping your company's Macs delivering optimum performance while being protected from the bad guys. Garrett also gives us an introduction to Eney, their new smart assistant LLM that will operate on-device and integrate with a variety of third-party apps.  Show Notes: Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

durée : 00:17:06 - 8h30 franceinfo - Le député LFI de Seine-Saint-Denis était l'invité du "8h30 franceinfo", samedi 18 janvier 2025.

Bobbie Carlton is the founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, or, as she calls them, the day job, the night job and the dream job. Carlton is an entertaining, tell-it-like-it-is speaker who speaks extensively (and passionately) about public speaking and how it can be the driving force behind career growth and business success. She's a TEDx speaker; an entertaining startup event host; she's spoken at the United Nations; she's shared the stage with storytelling legend (and NPR's Snap Judgment host) Glynn Washington; and she's been on the main stage for some of the world's best-known conferences for technical and professional women. Carlton has been featured on CBS News, in the Wall Street Journal, Boston Globe, USA Today and other major media. She was previously the head of global PR at two different enterprise software companies and the head of marketing for a brand devoted to providing positive role models for preteen girls. She's inspired thousands of technical, entrepreneurial and executive women to take control of their own speaking careers and has worked with event managers around the world to deliver diverse and inclusive events. More information about Innovation Women: https://innovationwomen.com/

Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.Key Takeaways:- What thought leadership means to 10 "PR 360" guests- How to be a better thought leader- Things thought leaders get wrongEpisode Timeline:2:10 April White, CEO and founder of Trust Relations3:20 Louis K. Gump. president of Cambian Solutions5:20 Gini Dietrich, founder of the influential Spin Sucks blog8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers12:10 Dominick Miserandino, founder of TheCelebrityCafe.com14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce17:00 Jacqueline Long, President of Evins PR18:45 Amy Jackson, founder of TaleSplash21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET ConsultancySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Welcome to another thought-provoking episode of the Kaka Balli Punjabi Podcast, where we dive deep into the burning issues shaping Punjab, India, and the global Punjabi diaspora. Joined by the insightful Ajaydeep Singh Dhaliwal, we unravel topics that matter most to our listeners, blending facts, opinions, and bold perspectives. This episode covers: ➡️ Balancing Indian Pride and Punjabi Concerns: As proud Indians, we celebrate India's incredible progress, but why does Punjab feel left behind? Is it poor governance, lack of planning, or something deeper?➡️ Aam Aadmi Party's Marketing Game: Their social media campaigns are top-notch, but does their work reflect their promises? Or is it just smoke and mirrors to win votes?➡️ The Power of WhatsApp in Politics: Discover how political parties manipulate narratives using WhatsApp campaigns to influence voters and control public opinion.➡️ Khalistan Referendum Elections Abroad: A deep dive into the much-debated Khalistan referendum. Is it a serious legal movement with global support, or just a cleverly crafted PR stunt?➡️ Canada Immigration Crisis: With rising crime rates linked to immigrant communities, is Canada's immigration policy failing? How do bad actors impact the economy, and what role do Punjabi immigrants play?➡️ Fake Asylum Stories: The truth behind Punjabis claiming persecution under the guise of Khalistan for asylum. Are these cases hurting genuine asylum seekers?➡️ Ravneet Bittu's Drug Farming Controversy: Could legalizing certain drug crops help solve Punjab's drug problem? Or is this suggestion morally and socially wrong?➡️ Pollution and Stubble Burning: Punjab is often blamed for Delhi's smog, but is it fair? We explore sustainable solutions for stubble burning and discuss how affordable alternatives can save the environment.➡️ Gujarat's Business Boom: Why are businesses thriving in Gujarat? Is it political stability, government incentives, or just smarter governance? Can Punjab adopt similar strategies?➡️ Nuclear Power in Punjab: Did Punjab miss out on a major opportunity to generate clean energy? The history and politics behind the absence of nuclear power plants.➡️ Democracy and Bureaucracy's Slowdown: How red tape and sluggish systems hinder progress, business growth, and economic prosperity in Punjab and beyond.➡️ Tourism in Punjab: Why isn't Punjab a global tourist destination despite its rich culture and history? What needs to change to attract international visitors?➡️ Farmer Challenges in Punjab: With rising costs and diminishing returns, how can Punjab's farmers thrive? What role should the government play in offering real support?

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great elevator pitch?3:00 How can startups tell their story?4:30 How to create a narrative blueprint?5:15 Humans crave narratives6:15 Dana's thought leadership philosophy7:45 Should thought leaders feel compelled to give up the 'secret sauce'?9:45 What types of e-commerce stories are connecting with the public in 2024?10:30 How have consumers changed post-COVID?11:45 Has COVID-era innovation slowed down?13:45 How will AI make shopping easier for consumers?16:00 How has Dana successfully navigated so many career transitions?16:45 The importance of mentorship19:45 Dana's work with A-list musiciansThis episode's guest:• Dana Marruffo on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

John Armato is a Senior Partner and Creative Strategist for Fleishman Hillard, a Global PR and Marketing Agency.  John was a percussionist in his high school band and over 40 years later, music is still a vital part of his life.  In addition to his professional career, John still performs, has recorded and produced his own album, "The Drummer Loves Ballads" and has a jazz radio show, "The A List with John Armato" that can be found at:   https://easyjazzradio.com/the-a-list-with-john-armato/  

UMA IGREJA COM VISÃO MISSIONAL GLOBAL || Pr. Elias Caetano by IC Sjcampos

Gábor Jelinek, Executive Director of the Public Relations Global Network (PRGN), and Abbie Fink, a founding member of PRGN, discuss the value proposition of joining a global PR network. They highlight the importance of building relationships and friendships within the network, the opportunities for collaboration and knowledge sharing, and the unique insights and perspectives that come from working with PR professionals from different cultures and markets.Gábor and Abbie also discuss the benefits of being part of a close-knit community of agency owners who understand the challenges and opportunities of running a PR firm. They emphasize the importance of trust, camaraderie, and peer support in the network, and how these factors contribute to the success of PRGN members. Key TakeawaysJoining a global PR network like PRGN offers agencies the opportunity to expand their reach and collaborate with colleagues from around the world. The value of a network lies not only in the potential for new business opportunities but also in the friendships and support system it provides. PRGN's emphasis on bringing people together through in-person meetings fosters a close-knit community where members can openly discuss their challenges and seek advice from peers. Collaboration between PRGN members has led to successful initiatives, such as the Global ESG Monitor, that would not have been possible without the network's support. About the GuestGábor Jelinek is the Executive Director of the Public Relations Global Network. Based in Budapest, Gábor has been involved with PRGN for over five years. Gábor worked as an editor for the Budapest Business Journal before transitioning into the agency business. He brings a wealth of experience and a deep understanding of the PR industry to his role as Executive Director of PRGN. In that capacity, Gábor is the center of action, supporting the work of the President and the Executive Committee to grow and develop the global communications network. Working closely with PRGN's Business, Marketing and Membership committees, Gábor is the driver of global business development, self-marketing, and membership retention and recruitment.More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $100 million (U.S.), PRGN is among the world's top five public relations networks. PRGN harnesses the resources of 40 independent public relations firms, 50 offices and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our...

Your Perfectionistic Brain does NOT work the way you think it does. Your brain predicts *almost* everything you feel, think, do, and when it gets it wrong, it's called a prediction error. Get up to speed on prediction errors and how speaking Interoception will save your sanity as a perfectionist and might just change your life.9.5 out of 10 Perfectionists can't easily move on from mistakes. Are you one of them? Stop going through life illiterate and get fluent in the only language that makes you feel even better than your life looks inside  Perfectionism Optimized 1-1 coaching + in-depth personalized support rewiring your perfectionism Get your stress-free start today at https://courtneylovegavin.com/optimized PERFECTIONISM REWIRED EPISODE 193 TIMESTAMPS:00:00-Introduction 01:33-Misinformation About Perfectionism + How Your Brain Works01:47-Perfectionist Solutions Methodology Credibility and Scientific Citations03:06-IRL Perfectionist Client Testimonial: Overcoming Perfectionism04:33-Ruminating Perfectionist Thinking04:50-Perfectionist Misinterpretations in Professional Settings05:27-Perfectionist's Parenting Concerns and Self-Judgment05:42-Personal Impact of Perfectionist Thoughts05:57-Physical Manifestations of Perfectionist Anxiety06:18-Misunderstood Perfectionist Fears06:33-Boss's Positive Feedback Contrasting Perfectionist Prediction Error06:55-The Role of Brain Predictions in Perfectionist Thoughts07:21-Examining Sensory Data's Influence on Perfectionism07:31-Perfectionist Tendencies in Analyzing Mistakes07:55-The Role of Prediction Errors in Perfectionist Anxiety08:14-Science of Prediction Errors and Perfectionism08:39-Effectiveness of Predicting and Correcting in Perfectionism09:00-Brain's Predictive Processes and Perfectionism09:25-Reducing Uncertainty: Brain's Metabolic Efficiency09:28-Trippy Example of Brain's Prediction In Action09:36-Sensory Integration and Brain's Construction of Wetness10:06-Brain's Reality Construction Using Memories and Sensory Data10:18-Brain's Use of Sensory Data to Construct Reality10:56-Brain's Sensory Data Interpretation11:11-Brain's Guesswork in Processing Sensory Data11:24-Intristic Neural Network and Need for Quick Decision-Making11:49-Your Role in Interpreting Sensory Data11:53-Why Interoception Is Pivotal Perfectionists13:01-Difficulties in Implementing Interoceptive Skills13:28-Overcoming the Difficult Phase in Learning New Skills13:55-Importance of Perfectionist Interoception14:17-Perfectionists's Role vs Brain's Role in Interoception14:27-Are you Interoceptive Illiterate?14:41-Human Brain's Millisecond Decision-Making14:59-Brain's Predictive Nature15:12-Linking Perfectionism to Brain Predictions15:35-Dopamine as the Predictor Neurotransmitter15:52-Where Do Predictions Come From?16:14-Curating Your Perfectionist Information Diet16:29-Impact of Global PR and Information Control16:52-Profitability in Keeping Perfectionists Stuck, Suck + Sick17:11-Empowering Perfectionists for Change17:50-How To Improve Your Perfectionist Prediction Errors18:13-Real-Life Scenario and Prediction Errors18:30-Misinterpretation of Communication18:44-The Importance of Learning Interoception19:05-PreEmptive Prediction in Daily Life19:16-Anticipating Surprises19:47-Perfectionist Parenting and Prediction19:53-Recognizing Child's Behavioral Signs20:01-Fluency in Interoception Highly Credible Sources Referenced in Ep. 193 Include:Alexandria Meyer, Karl Wissemann, Controlling parenting and perfectionism is associated with an increased error-related negativity (ERN) in young adults, Social Cognitive and Affective Neuroscience, Volume 15, Issue 1, January 2020, Pages 87–95, https://doi.org/10.1093/scan/nsaa018Attwell D, Laughlin SB. An Energy Budget for Signaling in the Grey Matter of the Brain. Journal of Cerebral Blood Flow & Metabolism doi:10.1097/00004647-200110000-00001Barrett, L., Simmons, W. Interoceptive Predictions in the Brain National Review Neurosciencehttps://doi.org/10.1038/nrn3950Jutta Stahl, Manuela Acharki, Miriam Kresimon, Frederike Völler, Henning Gibbons, Perfect error processing: Perfectionism-related variations in action monitoring and error processing mechanisms, International Journal of Psychophysiology https://doi.org/10.1016/j.ijpsycho.2015.06.002Kummer, K., Mattes, A. & Stahl, J. Do perfectionists show negative, repetitive thoughts facing uncertain situations?. Curr Psychol (2023). https://doi.org/10.1007/s12144-023-04409-3Mattes, A., Mück, M., & Stahl, J. (2023). Perfectionism-related variations in error processing in a task with increased response selection complexity. Personality neuroscience, 5, e12. https://doi.org/10.1017/pen.2022.3Ventura-Bort C, Wendt J and Weymar M (2021) The Role of Interoceptive Sensibility and Emotional Conceptualization for the Experience of Emotions. Front. Psychol. 12:712418. doi: 10.3389/fpsyg.2021.712418

The PR Network is a £5m fee-income global tech PR agency based in the UK. It has ten employees, no head office and 1300 associates all around the world who it can call upon. On average, it has 70-90 associates working for it at any one time.Before we start, we've just launched our latest webinars. One is our annual The Creative Year in Review 2023, and the other is PR Analytics 2023. Do check out the PRmoment homepage for all the details.Finally, thanks so much to the PRmoment Podcast sponsors the PRCA. Here is a summary of what Eileen and PRmoment founder Ben Smith discussed.2 mins How many global PR campaigns are there these days?2.30 mins Should most global PR firms be more accurately regarded as multi-territory?“There are 195 total markets in the world; in terms of markets you could go to (with a PR campaign), maybe 130-140.”“For us, when you're looking at the global/multi-territory piece, it comes down to the client set-up.”“If a client is working in 40 markets, 40 markets for them is global.”“The PR Network has a presence in 60 markets.”7 mins What is the model for an international PR campaign now? Is the wheel and spoke model still dominant?“Where we've seen the best campaigns come together is where you work with a consultative approach with the local agency teams.”9 mins Is there a paradox between retaining control of an international campaign and giving people room to adapt a campaign for local markets? Isn't that a tension that will exist forever?10 mins How many markets do the big global PR firms tend to have owned offices in? “The world's biggest PR firm has 29 wholly owned offices, and to cover the other markets, it works with 26 affiliates.”14 mins Is there an alternative to the wheel and spoke model?16 mins Eileen talks about the PR Network model and how they manage any client conflicts with their associates.17 mins There are four ways of tacking an international PR campaign: 1) Doing the whole thing in-house, 2) Going through a global PR firm, 3) Using an international network of independent agencies, or 4) Hiring a virtual independent consultant firm like PR Network?Eillen discusses which of these approaches is the most popular.20 mins 70% of The PR Network's work is international, making it a very different type of independent PR firm.“The international piece for us is an opportunity to scale and grow.”21 mins Are there regional trends in the types of content that work across different international PR and media markets?

Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (available for free download). It documents that among 24 PR industry ethics codes in nearly as many nations worldwide, there is little unified consensus about how ethics codes should be employed as “living documents” in the everyday work of industry leaders and practitioners.Some PR associations heavily promote simply having an ethics code as a crowning achievement.But precisely how much dust a long-ago published code has gathered while sitting on a virtual shelf, unrevised for years – perhaps decades – may underscore how seriously its parent PR association authentically engages on the topic of ethics.In this episode of MsInterPReted, Mary Beth discusses her findings with CEO Kelly Fletcher.Discussion covers: AI Disclosing Paid Media Disinformation Giving/Receiving Gifts Whistleblower protection Privacy And other industry related ethics codes This #PRethics Month, PR organizations are urged to take a fresh look at their ethics codes, compare them with best-practices documented in this white paper, and undertake a deep-dive effort to make codes more current, relevant, useful, and prominent.DOWNLOAD THE ETHICS CODE WHITE PAPER: https://www.marybethwest.com/white-paper/ Mary Beth West, APR, FPRCA, is a long-time advocate of stronger ethical practices in PR, in balanced service to employers, clients, stakeholders, and also the public good. She can be followed on LinkedIn, at @marybethwest, and at marybethwest.com.

In this enlightening episode of PRCA Fuse, hosts Dan Gold and Farzana Baduel sit down with award-winning author and global PR strategist David Gallagher. With 25 years of experience at Ketchum, Omnicom and leadership roles in British and global trade groups, David's journey from journalism to PR is both inspiring and insightful. Discover how purpose, resilience, and impact are at the core of David's career as he discusses: The transition from journalism to PR and its influence on modern communications. How authentic marketing and communications wins in the purposeful age Building and nurturing professional communities, like his WhatsApp group, for innovation and collaboration. Valuable advice for agency owners contemplating selling their businesses. Essential tips for young PR professionals embarking on their careers. The top three skills every outstanding PR professional must possess in today's interconnected world. Get David's book Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age Follow David Gallagher: Twitter: @TBoneGallagher Website: www.davidgallaghernow.com Watch on Youtube:  Follow Dan & Farzana on Social media  Instagram: @Dangoldmedia | @FarzanaBaduel  Twitter: @Dangoldmedia | @FarzanaBaduel  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

"If we can, we want to prevent any conflict because most of the time conflicts are already a sign that things have gone far too long and in a direction that they shouldn't go.” On this EWPN special episode, Nadia is joined by Dina-Perla Portnaar, Integrity and Prevention Consultant/ Global PR and Marcon Specialist.In this special episode, Dina-Perla shares her background, experiences, and the inspiration behind her startup focused on prevention, integrity management, and diversity. She emphasises the importance of focusing on morals, ethics, and daily choices in the business world and highlights the need for inclusivity and diversity. The pair discuss the challenges of creating sustainable diversity and inclusivity programs and advocate for a more human-centred approach within organisations. Secure your Early Bird tickets now for the EWPN Annual Conference on October 2nd-3rd in Vienna. Register here

What exactly is political intelligence? And why is it important to have in the workplace?In Episode 130, Cari Guittard, Chief Strategy Officer & Partner at ChangeX & purposewerx and Leadership Professor at Hult International Business School, joins Melinda in a conversation around the constructive approach to addressing politics within the workplace. Drawing from her multiple experiences in the DEI, ESG, and political fields, Cari delves into practical tools to develop our political intelligence. She discusses why this skill set can be necessary for advancing our careers and positioning ourselves as purpose-driven leaders, the importance of curiosity in political conversations, and how it can enhance our situational awareness to adapt effectively to moments of transition or crisis. She also taps into how organizations can respond to anti-wokeness in a way that opens the door for creativity and creates positive change at work. About Cari Guittard (she/her)Strategic purpose design, global thought leadership and high velocity social impact. The Un-Guided Missile. A nickname given to me by one of my former bosses and mentors for my relentless approach to connection, collaboration, and driving impact. From corporate diplomacy, political intelligence, foresight and futures strategy, women's leadership/gender intelligent design, ESG, DE&I, and next gen efforts. My brain is most on fire when I am engaged with clients building, branding and leveraging unique multi-discipline tri-sector partnerships (between government agencies, NGOs, companies and private citizens) to develop solutions to complex and urgent problems. Award-Winning Professor. Keynote Speaker & Facilitator. Ghost Writer. Brand & Thought LeadershipAn endless collector and distiller of wisdom and knowledge wherever I find it. Am most known for my work as a speaker, facilitator, and writer even though I am also at home as a strategist, data analyst and researcher. I learned branding and the creative discipline directly from working with legends, seasoned leaders, and boards in the Advertising, Marketing and the Global PR space. Keith Reinhard, Charlotte Beers, Alan Siegel, and many others.Purposeful, Practical, GlobalIn 2018, 2020, and 2021 Hult San Francisco awarded me The Most Inspirational Faculty and Faculty of the Year. I develop and teach graduate leadership courses as well as electives in Political Intelligence for Work, Strategic Influence & Persuasion, Gender Intelligence, Crisis Management & International Negotiations.For educational resources from this episode, visit empovia.co.Connect With CariLinkedIn: linkedin.com/in/cariguittard/Connect With UsYouTube: youtube.com/@empoviaTwitter: twitter.com/empoviacoFacebook: facebook.com/empoviaInstagram: instagram.com/empoviaLinkedIn: linkedin.com/company/empoviaProduction TeamCreator & Host: Melinda Briana EplerCo-Producers: Renzo Santos & Christina Swindlehurst ChanPodcast Rocket: Rob Scheerbarth & Nina Rugeles[Image description: LEA promo and photos of Cari Guittard, a White, cis gender female photographed in black and white with long blonde hair and dark button up shirt; and host Melinda Briana Epler, a White woman with blonde and red hair, glasses, red shirt, and black jacket.]Support the show

As mom business owners, we juggle both our businesses and our families.  While the business experts abound, who can we look to as a guide for modern parenting problems?Today's moms, dads, and caregivers face many more difficult, complex challenges than generations past.  What if you had a modern, go-to play book on how to address almost any parenting challenge for children of all ages?  My guest Marjie Hadad's new book "The Power of PR Parenting:  How to Raise Confident, Resilient, and Successful Children Using Public Relations Strategies" is just that.The Power of PR Parenting offers a fresh approach to parenthood based on the experience and perspectives of Marjie Hadad, a global public relations expert who used her professional skills to raise her now three grown children. In addition to personal and professional stories of success and hiccups that we can all learn from, the book (and workbook available free via QR code in the book) offers parents (and anyone who works with kids) step-by-step, practical advice and exercises on how to use public relations strategies as well as their own superpowers to instill self-esteem and help their kids to do and be their best.Marjie has been a global public relations executive for 30 years, 25+ of them as a working mom using her professional expertise to raise her now three grown, multicultural, dual citizen children. PR Parenting worked for Marjie. She hopes it works for today's as well as future generations of parents of toddlers to teens too.In this powerful and informative interview, Marjie and I discuss:How to bring your super powers from work/business to your family life and teach them to your children whether they are good at them or not doesn't matter. They will learn to adopt and use them in their own way.How to identify/access, problem solve, and execute – no matter what situation you are in How PR skills are universal to all professionsThe importance of preparationThe power of positive reinforcement – instead of telling someone what they are doing wrong, tell them what they are doing right, How to take control and decide how you are going to feel – look for the people who bring the sunshine and surround yourself with people who lift you up How to learn to source from within to find your superpower and realize it is unique and amazingThe importance of self-care and how to claim time for yourselfTips for moms working from home and having an online businessHow to Connect with Marjie:The Power of PR Parenting website Instagram| Facebook | Youtube | AmazonLet's connect!

1:44 – First Memory of News Room3:19 – Extrovert – Critical to Success4:14 – Moved to Egypt9:09 – Working in Biggest IPO of Egypt14:34- Biggest Takeaway/Lessons Learned15:28 – Working with a Company vs. with a Government17:15 – Speech Writing19:57 – Journey into Entrepreneurship22:02 – Advice to new Entrepreneurs24:18 – Managing Global Crisis27:20 – Maha's Confidant28:40 – Approach to Relationships32:42 – First Introduction with Gary38:30 – Areas of Improvement39:33 – Personal Branding41:20 – All about NFT's42:54 – How to invest in Vee Friends/NFT's48:33 – Hot take on NFT's50:07 – Big misconception about the Middle East52:01 – Single Greatest piece of advice52:29 – Maha's Super Power52:58 – Maha's North Star

BackMarket est née de ce constat : l'industrie de la tech produit chaque année des milliards de produits électriques et électroniques, avec des conséquences désastreuses sur l'environnement.  La mission que l'entreprise s'est fixée ? Allonger la durée de vie des appareils déjà en circulation pour lutter contre cette surproduction et ses effets néfastes. Aujourd'hui, Back Market est une licorne française leader de la vente d'appareils reconditionnés : smartphone, tablettes, appareils connectés, mac, pc, consoles de jeux… mais aussi petits ou plus gros électroménager. Autre objectif que Vianney Vaute, l'un des cofondateurs, aime rappeler : “Nous sommes là pour éveiller les consciences sur les problèmes environnementaux liés à la surconsommation de produits neufs.”     Dans cet épisode, Marine revient ainsi sur deux campagnes de communication majeures pour la marque. La première, réalisée à partir des résultats de la toute première étude de l'ADEME sur l'impact de la tech sur l'environnement qui ont permis à Back Market de passer des estimations à des chiffres précis, pour accélérer sur le terrain de la pédagogie et faire en sorte que les consommateurs s'interrogent, se renseignent : 

David McAlpine is global head of Public Relations at Illumina, a biotech company that makes DNA sequencing machines. Before that he was head of PR at General Motors where he worked directly with the CEO. He's also been a network TV news producer for CBS This Morning, where he won an Emmy for outstanding news program. He specializes in boiling down complex ideas into consumable information suitable for either the mainstream or specialty media. And he is multi-lingual to boot! The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

South African Tourism general manager of global PR Thandiwe Mathibela discussed how they hold dialogue with resorts dealing with racism, how such incidents dampen the tourism sector, and what should be done to stop racism in the country. See omnystudio.com/listener for privacy information.

This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications, at Intrepid Travel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

On this week's show, we have the one and only Matt Swedlund of Harley-Davidson Motor Company! Matt lives the 2LaneLife and travels all over the country on two wheels, and with tons of adventures, he's got stories and experiences to match. We got to catch up with Matt and cover some miles with him during the 2022 Sturgis Motorcycle Rally, and figured he's be a great guest for another great live show!Come tune in for some road trip stories and good times!Matt's IG - https://www.instagram.com/sweds01/OUR WEBSITE: https://2lanelife.com/USE CODE: "YOUTUBE" FOR 10% OFF OF PARTS & ACCESSORIES2LANELIFE INSTAGRAM: https://www.instagram.com/2lanelife/GAYLIN'S INSTAGRAM - https://www.instagram.com/xerox57/LANCE'S INSTAGRAM - https://www.instagram.com/biglancec/JOSH'S INSTAGRAM - https://www.instagram.com/2lane.jay/

Bill Novelli co-founded Porter Novelli one of the first social marketing companies and now a global PR agency, he started the Business for Impact program at Georgetown University's McDonough School of Business. He is formerly the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He's the author of Good Business, The Talk, Fight, Win Way to Change the World and coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life. He served in and helped reposition and market the Peace Corps and began his career in marketing management at Unilever.“This is one of the biggest problems that we have in this country. So, on the one hand, we know that we have to take personal responsibility for ourselves, our own health, our families – it's up to us. As some people like to say, you're on your own. And we have to balance that against the concept that we're all in this together. You know, the idea that it takes a village and both sides essentially disrespect the other side. They criticize the other side. No, we're not in this together. It's your own responsibility, and vice versa. If we're going to be good citizens, and we're going to make progress, we have to see both sides of that equation. That's not easy to do.”· businessforimpact.georgetown.edu/· www.billnovelli.comBusiness & Society is a 10-episode limited series co-hosted by Bruce Piasecki & Mia Funk.

Some companies use misleading marketing strategies to appear more environmentally friendly. For the ones that actually “walk the talk”, how do they separate their brand from this practice? One way is through setting ethical marketing guidelines. Mikey Sadowski is the GM (VP equivalent in North America) of Global PR and Communications at Intrepid Travel, the largest adventure travel company with 25 offices around the world, and networks with 28 destination management companies (DMCs). Intrepid Travel is also the largest travel B Corp that offers sustainable, experience-rich travel, prioritizes purpose over profit, sets ethical marketing guidelines, and has a not-to-profit foundation. In this episode, Cory and Mikey talk about intentional allyship and inclusivity in travel and marketing, along with the philosophy, strategy, and marketing of purpose-driven brands in a world of greenwashing and impact washing. Mikey shares how people and brands, like Intrepid, work together to achieve their goals to grow, develop, protect, and maintain a strong public image by showing authenticity, setting ethical marketing standards, and doing simple and impactful work.   -- --

1:44 - First Memory of News Room3:19 - Extrovert - Critical to Success4:14 - Moved to Egypt9:09 - Working in Biggest IPO of Egypt14:34- Biggest Takeaway/Lessons Learned15:28 - Working with a Company vs. with a Government17:15 - Speech Writing19:57 - Journey into Entrepreneurship22:02 - Advice to new Entrepreneurs24:18 - Managing Global Crisis27:20 - Maha's Confidant28:40 - Approach to Relationships32:42 - First Introduction with Gary Vaynerchuk38:30 - Areas of Improvement39:33 - Personal Branding41:20 - All about NFT's42:54 - How to invest in Vee Friends/NFT's48:33 - Hot take on NFT's50:07 - Big misconception about the Middle East52:01 - Single Greatest piece of advice52:29 - Maha's Super Power52:58 - Maha's North Star

Après une carrière en tant que journaliste sportif, Pascal Caré intègre en 2017 la marque de cycles Lapierre en tant que manager des relations presse puis coordinateur marketing. Dans ce podcast, il revient sur les spécificités de son métier et sur les moments clés qui ont fait de Lapierre l'un des leaders mondiaux du cyclisme.  Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

It is episode 45! Today I am talking to Melanie Marten from Berlin in Germany, Owner of The Coup and also Founder of PR on the Go.Melanie talks to us about thought leadership, PR for boring businesses, why PR is the place to start, telling your story and how to engage a journalist.We discuss how PR is an efficient tool for SEO as well as hacks on how to improve your PR effort.Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!#PR #PRandSEO #ThoughtLeadership

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment. 

The G20 did what was expected—which was very little for climate change, and a great deal for the economics of the public relations industry. Amidst the frantic spinning of the final communique, there was a commitment to not fund coal use internationally (but to keep using coal domestically), and a desire to limit temperature increases to 1.5 degrees Celsius (with no convincing action plan to achieve that).

Future-forward Thinking About Communications, Globally And For College Athletics With guest: Bonnie Caver, President & Founder, Reputation Lighthouse/former CoSIDA member and athletic communicator Host: Trip Durham, 2D Consulting, LLC Time: 29:27 For the Leadership CoSIDA professional development series, you'll hear from Bonnie (Bishop) Caver, President and Founder of Reputation Lighthouse, a branding and reputation marketing firm with offices in Denver and Austin. An award-winning brand communicator, Bonnie is a Certified Crisis Manager from the Institute of Crisis Management and is a Board member of both the International Association of Business Communicators (IABC) and the Global Alliance for Public Relations and Communication Management. She began her career in athletic communications, serving as an assistant SID in the SEC. In honor of Global PR and Communications Month, Bonnie spoke with podcast host Trip Durham on the direction of strategic and crisis communications globally, nationally and for college athletics, offering future-forward thinking for athletic communicators and creatives, and more. What is Leadership CoSIDA? This 10-part year-long series began in October 2021 and is open to current CoSIDA dues-paying members with a cap of 75 participants. Leadership CoSIDA replaces the CoSIDA Leadership Forum held at the annual CoSIDA summer convention. The first session featuring athletics directors Michael Bazemore (Montana State), Bubba Cunningham (North Carolina) and Dr. Bren Stevens (Charleston (W.V.)) is available on-demand for subscribers in the CoSIDA Professional Development Hub. Register for the paid series at CoSIDA.com/register.

Did you know that the baseline of your expertise and knowledge could be mind-blowing to someone new to the conversation? In this episode, I am taking you back to the basics!  I am sharing how my work in a Global PR Firm informs what I do with my clients and for my community today.  My [...] The post [Solocast] Back to Basics: Lessons from Inside a Global PR Firm appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

Do you trust your gut instinct? Maybe you only trust it in certain aspects of your life like work or relationships? Sometimes our gut feeling is our best indicator of which direction to take, but learning to tune in to it can be a journey. Today I am joined by Tory Archbold the Founder and Director of Powerful Steps.  Prior to 2019 Tory was running the Global PR agency Torstar, launching big brands, celebrities, and influencers such as Megan Gale, Nespresso, Victoria's Secret and Drew Barrymore in the Australian market. However, while she was getting everyone else's message out to the world, she realised she had her own story to tell. Launching Torstar in her twenties, she had built a fabulous life as a single mum, running a global business with a team of 22 including two executive assistants.  It was a near death experience and 10 years of being stalked that gave her a fresh perspective.  She wanted a life with more purpose. Today, Tory is the CEO of Powerful Steps where she is on a mission to share her toolkit with high octane businesswomen to plot their personal roadmap to success.  This was such a fabulous conversation with Tory where we journeyed through her previous business Torstar and the possibilities and opportunities that she has embraced to see her create Powerful Steps.  She shares with us the importance of trusting your gut instinct, the power of clear values and her mantra for life, as well as her 3 pieces of advice for anyone wanting to live a life by design. Tory Archbold Website | Email | LinkedIn | Instagram | Powerful Steps Podcast Melissa Marsden Book a Coffee Date | Instagram | LinkedIn | Facebook

Anne Espiritu is an Empowerment Speaker, Expression Artist and a Conscious Leader. After leaving her mark in the corporate world as the former Head of Global PR for iconic brands like Yahoo & Oscar Health, she went on to pursue her passion for helping others become their best selves as a volunteer and coach. Hosted on Acast. See acast.com/privacy for more information.

The COVID-19 pandemic has changed the travel market beyond recognition. But don't be scared: it did not vanish, the travel market continues to develop! In the podcast, we taste Eastern Europe talking to local entrepreneurs, officials, and other experts about how the region's tourism adapts to the demands of time and what it has to offer travel seekers. Our today's topic is Croatia's tourism: virtual tours, and success in sustainability. We tasted this topic with Lucijana Jerkovic, a head of Global PR in the Croatian National Tourist Board. Here are the timeframes of our talk: 1:17 - A little acquaintance with Lucijana Jerkovic and her work in the Croatian National Tourist Board 2:20 - The biggest challenge Lucijana have had to deal with during her work for the Croatian National Tourist Board 3:42 - How does the Croatian National Tourist Board deal with the pandemic 6:14 - Why Croatia made an accent on virtual tourism, and how does the country benefit from it 8:31 - How does this digitalization of tourism work 10:05 - Ways to adapt tourism in Croatia to the pandemic, except digitalization 12:31 - The main reasons why tourists should visit Croatia 13:48 - How Croatia's tourism change in areas of mobility, tourism infrastructure, sustainability, and green tourism 16:20 - Reflections about availability of a place for tourism in the pandemic world 18:18 - Discussion about the EU Digital COVID Certificates and whether the way this solution is implemented can solve the tourism problem 20:48 - The main merit of the Croatian National Tourist Board to make the country more attractive to foreign tourists 22:25 - A favorite location of Lucijana in Croatia 23:09 - Her favorite meal 23:42 - Why does she love Croatia the most

Reunião na IgrejaParaTodos – 11 Julho2021 Mensagem: Pr. Edilberto Busto "A Igreja Local com um pensamento Global" Romanos 15; 14 a 33

Sarah Butler manages PR and Media globally for Stats Perform– a sports technology company that collects and distributes the richest sports data with unrivalled artificial intelligence and has worked on everything from Broadcast rights, betting, performance data, match fixing, SportsTech and AI. She resides in London. Alongside her job at Stats Perform, she is immensely proud of creating Sport Business Connected, a website, podcast, events series (including the Women's Sports Business Speaker Series), webinars and lunches, fully committed to supporting all levels of women within the network and working in the sports business industry. This conversation really digs into networking and how it can satisfy what we are craving, connection! Listen in and hear about how the gals in UK are building a connected, female network in sport. www.sportbusinessconnected.com instagram.com/sportbusinessconnected Quote: “Surround yourself with women who would mention your name in a room full of opportunities.”

I wanted to talk to you today about connecting your marketing and sales messages.   There was some interesting research recently from Global PR firm Fleishman Hillard. Their 2021 global report looks at The Authenticity Gap, which measures the gap between consumer expectations and their actual experiences of a company or brand using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs.    I think there are lots of key points that growing businesses can take from this report in terms of making sure what you say you do, what you actually do and how you operate are all telling the same story.   you will learn;   Why you need to have your brand messages connected to your sales How you might start this process A simple method to organise your messages into a document you can refer to   Links I mention in this episode:   Fleishman Hillard Global Authenticity Report https://fleishmanhillard.com/brand-consumer-expectations/    Messagehouse.org and free toolkit https://messagehouse.org/    You can also;   Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )   OR   Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you' Also here:https://www.facebook.com/commsthatworks   PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.  

Scott interviews Alan Macleod about all the ways the mainstream media distorts the Israel-Palestine narrative to make it seem like both sides share some of the blame for an unfortunate situation that isn't really anyone's fault. What's never explained is the fact that the supposed Palestinian territories are at this point little more than heavily-occupied refugee camps, and that attacks from the Palestinians are the predictable result of decades of Israeli aggression. Still, Scott and Macleod are hopeful that when the facts on the ground are so obvious and one-sided, people will soon wake up to what's going on. Discussed on the show: "Hamas launches new attack on Israel after Jerusalem clashes" (New York Post) "Gaza militants, Israel trade new rocket fire and airstrikes" (AP News) "20 dead in Gaza as Israel responds to Hamas rocket fire" (Yahoo News Australia) "In Wake of HRW Apartheid Report, Israeli Propagandists Launch Global PR Offensive" (MintPress News) Alan MacLeod is a member of the Glasgow University Media Group. He is the author of Propaganda in the Information Age: Still Manufacturing Consent. Follow him on Twitter @AlanRMacLeod. This episode of the Scott Horton Show is sponsored by: The War State, by Mike Swanson; Tom Woods' Liberty Classroom; ExpandDesigns.com/Scott; Photo IQ; Green Mill Supercritical; Zippix Toothpicks; and Listen and Think Audio. Shop Libertarian Institute merch or donate to the show through Patreon, PayPal or Bitcoin: 1DZBZNJrxUhQhEzgDh7k8JXHXRjYu5tZiG. https://www.youtube.com/watch?v=agDy9ue-Sgg

Scott interviews Alan Macleod about all the ways the mainstream media distorts the Israel-Palestine narrative to make it seem like both sides share some of the blame for an unfortunate situation that isn't really anyone's fault. What's never explained is the fact that the supposed Palestinian territories are at this point little more than heavily-occupied refugee camps, and that attacks from the Palestinians are the predictable result of decades of Israeli aggression. Still, Scott and Macleod are hopeful that when the facts on the ground are so obvious and one-sided, people will soon wake up to what's going on. Discussed on the show: "Hamas launches new attack on Israel after Jerusalem clashes" (New York Post) "Gaza militants, Israel trade new rocket fire and airstrikes" (AP News) "20 dead in Gaza as Israel responds to Hamas rocket fire" (Yahoo News Australia) "In Wake of HRW Apartheid Report, Israeli Propagandists Launch Global PR Offensive" (MintPress News) Alan MacLeod is a member of the Glasgow University Media Group. He is the author of Propaganda in the Information Age: Still Manufacturing Consent. Follow him on Twitter @AlanRMacLeod. This episode of the Scott Horton Show is sponsored by: The War State, by Mike Swanson; Tom Woods' Liberty Classroom; ExpandDesigns.com/Scott; Photo IQ; Green Mill Supercritical; Zippix Toothpicks; and Listen and Think Audio. Shop Libertarian Institute merch or donate to the show through Patreon, PayPal or Bitcoin: 1DZBZNJrxUhQhEzgDh7k8JXHXRjYu5tZiG. https://www.youtube.com/watch?v=agDy9ue-Sgg

In This Episode Of The Wonderful Leaders Podcast: Gareth Russell shares with us about his leadership journey, and what it's like to run a Global PR company, working with clients to place them in big name media such as the BBC, The Times, The Telegraph, and Sky News, while existing to give voice and influence to faith-based organisations nationally, regionally and in Christian media.  About Our Guest: Gareth Russell is Managing Director of Jersey Road PR. As a business they exist to give voice and influence to faith-based organisations through national, regional and Christian media.  Since its formation, the company has worked with charities, businesses and churches in the UK...  Read more...: https://wonderfulleaders.com/2021/03/29/episode-13-gareth-russell/ 

Kei Sakaguchi has a wealth of experience both in global Japanese corporations and small-scale innovative companies. Growing up in a Catholic environment, Mr. Sakaguchi was exposed to foreign culture from an early age and aspired to work in a global organization one day. Mr. Sakaguchi graduated from Keio University with a law degree, and entered Sony Corporation as a new graduate after reading a cover story on Akio Morita, Sony's legendary co-founder and CEO. Mr. Sakaguchi first worked in the legal division of Sony but was selected by Mr. Morita to join his speech writing team. Mr. Sakaguchi had an incredible experience working under Mr. Morita, learning the ins and out of how he led. Mr. Sakaguchi recalls Mr. Morita's speech to newly hired graduates which urged young employees to be self-reliant and be the owner of their own career. In working closely with Mr. Morita, Mr. Sakaguchi describes him as a passionate believer and communicator of the Sony vision. He adds: “[Morita-san] was a very results-oriented person, careless about the method…but he was very demanding as to the quality of the outcome. So for employees, the team members, it was very easy to understand what he is demanding and what we need to deliver. That clarity of leadership made people work with commitment, passion, and motivation.” Mr. Morita also encouraged innovation, encouraging employees to think outside of the box and to not be afraid of making mistakes as a result of that. To Mr. Sakaguchi, the lessons he learned at Sony and the “Sony DNA” that he developed is something that he still carries with him when leading and engaging with others.   After 27 years at Sony, Mr. Sakaguchi's next move was to Coca-Cola, where he became the Manager of Global PR, leading a team of 30-40 staff. In leading a diverse team of staff, Mr. Sakaguchi highlights the importance of having a two-way communication, talking about the company vision and business goals. This style of communicating and creating real value for the company has, in Mr. Sakaguchi's experience, led to higher levels of commitment and motivation. Interestingly, Mr. Sakaguchi found certain aspects of the leadership style at Coke to be more manual-based than Sony. Yet Coke also encourage innovation and as proof, 70% of Coca-Cola Japan's revenue came from Japan-originated tea and coffee products. Within his PR team, Mr. Sakaguchi was mindful of encouraging his staff to not only publicize the joy and value of a new product but communicate the innovation behind it to tap into the unique Japanese monozukuri spirit.   Mr. Sakaguchi then joined the senior leadership team of Meltwater, a San Francisco based online and social media intelligence company. There, he led a team of 20 people, who were mainly in their 20s. Mr. Sakaguchi committed himself to “downloading [his] longstanding corporate experiences” and educating his young team on the large Japanese corporation mentality and how the Meltwater employees can better approach them. Since his team was from a diverse international background, Mr. Sakaguchi also advised them on how to follow Japanese company work styles when communicating with potential clients. In order to maintain engagement amongst his team, Mr. Sakaguchi urged them to try new things on their own and be accountable for the results. He also encouraged those who failed in this task by encouraging them to carefully view the process and how it can be improved.   After two years at Meltwater, Mr. Sakaguchi was headhunted by Eurasia Group, a New York-based consulting firm focusing on focusing on advising global companies on the potential risk of geopolitics on their global business. Mr. Sakaguchi initially ran a solo operation as the Japan representative mainly focusing on business development.   To newcomers leading in Japan, Mr. Sakaguchi advises them to be avid proactive communicators of the organizations value, mission and goals and engage in one-on-one conversations with employees frequently. He also advises the encouragement of the box thinking and being lenient towards failure as long as it is constructive failure. Moreover, he urges foreign leaders to encourage more individual initiatives from their team and tap into diverse talents, including non-Japanese and female candidates. Mr. Sakaguchi states: “globalization is still a must for many Japanese companies and for real globalization, for real success in the global market, you need to pick up positive and innovative views and suggestions from non-Japanese managers hired outside of Japan with new thinking.”

In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices. Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.  As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.  From team practicalities to VR client meetings, this may just be the PR agency structure of the future. Stella and Brendon discuss: * The deeper audience understaning of always leading comms on the ground of the location you're targeting * The danger of communications existing in an echo chamber * What technology and processes it takes for a completely remote global PR agency to work * How Tyto hired, manages and motivates a remote team of comms professionals Special Guest: Brendon Craigie .

Marian Brannelly, Senior Global PR and Communications Manager at Blis discusses 2020 and the shifts we have seen this year in consumer behaviour. The post The NDA PMU Podcast: Marian Brannelly, Senior Global PR and Communications Manager, Blis on 2020: a change maker in consumer behaviour appeared first on New Digital Age.

Les conséquences économiques de l'épidémie de la COVID-19 touchent de plein fouet un secteur qui emploie plus de 450 00 personnes en France. Choc terrible pour la filière évènementiel, avec 80% de perte d’activité en quelques mois, et un horizon qui se bouche encore plus avec un nouveau confinement automnale. A la tête du directoire du groupe de Relations Publics Hopscotch, un si ce n’est le plus important groupe de communication indépendant en France, Frédéric Bedin est aux premières loges pour analyser les terribles ravages du tsunami actuel sur la profession. Mais aussi pour esquisser les opportunités de régénérescence d’un métier vieux comme le monde. Il partage avec nous également : - Comment la sérendipité incomparable de l'évènementiel vs les labyrinthes algorithmiques du Digital sauvera le monde. - Pourquoi il faudrait bannir le mot "cibles" des bréviaires du Marketing. - Comment les marques peuvent espérer "faire partie de la bande" de leurs consommateurs. - "revenge partying", "revent travelling", "revenge meeting" : ces barabarismes qui rythmeront la future belle époque post-covid. - l'impact à long terme du digital dans la redéfinition des fondamentaux de l'évènementiel. - De la création de bison futé au festival d'Avoriaz (et de Deauville) en passant par la fête des Grands mères ou le club des collectionneurs des jouets Kinder, petits clin d'oeil à Lionel Chouchan, Matuzalem à cigare du groupe unique dans le métier. - Des conseils avisés aux jeunes pousses qui souhaiteraient faire carrière dans l'event. - Comment Steve Jobs a eu l'idée de l'Iphone en se baladant dans un salon professionnel dédié à l'éducation. - Pourquoi il est important d'avoir un ingénieur à ses côtés (Benoist Desveaux içi, que je salue au passage) quand on créé un business. Et plein d'autres sujets encore. Musique intro : Kraftwerk / “Tour de France” Musique de fin : Andrea Laszlo de Simone / “Dal Giorno In Cui Sei Nato Tu” Remerciements chaleureux à : Moyens techniques : Studio DINOSAURES / Nassim El Mounabbih Prise de son : Miguel Diaz Montage : Harald Balliè Création graphique : 360 Creativ Conception/animation : Agence Cherry Moon

Global PR agency Propeller group created The Dog 'n' Bone as a way to host fascinating conversations between influential people in the marketing industry. The Dog 'n' Bone podcast demonstrates the strength of their own network, and acts as a way to secure time with some of the marketing world's most impressive thinkers. It also demonstrates propeller's own capacity to create podcasts as an offering to their own clients. They've recorded in studio, at conferences and even at the Cannes festival. Propeller's Martin Loat and Branwell Johnson join Neil to reflect on their own podcast-building adventure, how the format has evolved, and what benefits it's brought to the business.See omnystudio.com/listener for privacy information.

South African Tourism and the Department of Tourism has relaunched the sector following months of lockdown. General Manager for Global PR, Communications and Stakeholder Relations at South African Tourism, Altaaf Kazi, speaks to Africa on Early Breakfast on how South Africans can take full advantage of interprovincial travel but do so safely. Guest: Altaaf Kazi, General Manager: Global PR, Communications and Stakeholder Relations at South African Tourism Host: Africa Melane, Early Breakfast Topic: Tourism sector relaunched  See omnystudio.com/policies/listener for privacy information.

As the Head of Global Public Relations for Global Citizen, a movement of engaged citizens who are using their collective voice to end extreme poverty, eradicate climate change and end gender inequality by 2030, and as the previous Director of Communications for Discovery Education, where she oversaw targeted press engagement for ed tech impact initiatives that aimed to uplift 51 million students around the globe, Charmion believes that “service is the rent we pay for life.” Charmion has also led communications for My Brother's Keeper Alliance (MBK Alliance), where she provided strategic communications counsel for the organization's work to expand opportunities for boys and young men of color. Prior to her service with MBK Alliance, Charmion managed corporate social responsibility communications at The Walt Disney Company. As a key member of Disney's Corporate Communications team, she developed engagement campaigns that elevated the company's reputation and influenced kids, families, and communities that needed inspiration most. In 2015, the company contributed more than $333 million through charitable cash giving, product contributions and public service announcements, to charitable organizations domestically and globally. In service to the Obama Administration from 2009 to 2013, Charmion aided former President Barack Obama as a political appointee in ranging public affairs capacities, including: Assistant Press Secretary for the U.S. Department of Housing and Urban Development (HUD), Associate for the Press Office of First Lady Michelle Obama where her work enhanced communications, research and strategy-based support for the First Lady's Let's Move! and Joining Forces initiatives, and Special Assistant for the U.S. Department of Commerce (DOC). In 2008, Charmion joined Obama for America as a field organizer for the Missouri Campaign for Change. Her work as an organizer empowered targeted communities across Kansas City's urban core – including more than 14,457 voters in 32 precincts – to collectively plan, implement and manage multiple voter contact, outreach and GOTV events. Collective efforts resulted in the historic election of the 44th President of the United States. Preceding her political career, Charmion worked as Assistant Campaign Manager at the Ad Council, Inc., where she managed the distribution and promotion of several key campaigns including: childhood obesity prevention, nutrition education, stroke awareness, diabetes prevention and online sexual exploitation prevention. Charmion was responsible for expanding social awareness platforms through guiding the strategic development, creative design and targeted outreach of Ad Council PSAs. At the Ad Council, Charmion liaised several key Ad Council partners including: The U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA), American Stroke Association (ASA), National Football League (NFL), Ladies Professional Golf Association (LPGA) and DreamWorks. There she managed a budget of nearly $10 million across three campaign platforms. From 2004 to 2007, Charmion was employed with Edelman, an international public relations agency. There, she advised ranging clients with Edelman's healthcare and corporate social responsibility practices, based both in Washington, D.C. and in New York, NY. While there, she contributed a wealth of knowledge to alliance development, issues advocacy outreach and healthcare solutions. Welcome to the HU Movemakers Podcast (www.humovemakers.com), where we highlight folks in Howard University Culture that are blazing the trail and making moves! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/humovemakers/message Support this podcast: https://anchor.fm/humovemakers/support

The Gift Within Us: Intuition, Spirituality and the Power of Our Inner Voice with Mary Ann Bohrer One of the most important forms of communication – intuition – is often overlooked or misunderstood by many people. In The Gift Within Us, author Mary Ann Bohrer explores the subject of intuition through interviews with scientists, paranormal researchers and 33 highly gifted intuitives from around the world who share their stories in individual profile chapters. Ultimately, we learn that every individual has access to this amazing divine wisdom simply by listening to our own inner voice. The process is simple, but the rewards are profound. Mary Ann Bohrer is a public relations consultant and author of a new book about gifted intuitives and the power of our own inner voice. Mary Ann was also the Director of Global PR for the pharmaceutical company Pharmacia & Upjohn and has been the president of Bohrer Public Relations for over a decade, representing numerous clients including Pfizer, the NFL, Home Box Office, Johnson & Johnson, the Miss America Organization, Children’s Miracle Network, and the Pittsburgh Penguins. For more information visit: https://www.maryannbohrer.com/ ******************************************************** For more information about BITEradio products and services visit: http://www.biteradio.me/index.html

Mary Ann Bohrer is a public relations consultant and author of a new book about gifted intuitives and the power of our own inner voice. Mary Ann has worked for some of the top PR firms in the world, including Ketchum Public Relations, Hill & Knowlton, and Rubenstein Associates, where she represented the author Danielle Steele, as well as many other clients. She was also the Director of Global PR for the pharmaceutical company Pharmacia & Upjohn and has been the president of Bohrer Public Relations for over a decade, representing numerous clients including Pfizer, the NFL, Home Box Office, Johnson & Johnson, the Miss America Organization, Children’s Miracle Network and the Pittsburgh Penguins. In addition to her public relations career, Mary Ann has become an expert on intuitive ability, and has authored a new book about highly gifted psychics and mediums, and the value of our own inner voice. Here is some background about how Mary Ann became an advocate for gifted intuitives, intuition and the power of our own inner voice. In 1997, one thousand days before the year 2000, Mary Ann held a press conference to promote a Millennium Clock that was counting down the days and minutes until the year 2000. The event, which was called the Millennium Festival, featured 24 highly gifted psychics and mediums who shared their Millennium predictions with over 75 journalists who came to cover the event, including The Wall Street Journal, Inside Edition, and CBS Evening News. The press event received national and global PR coverage, and Mary Ann became friends with a number of the intuitively gifted people who were at the event. These friendships inspired Mary Ann to write her new book, which celebrates highly gifted psychics, mediums, and our own intuitive ability.

Angela Etiebet, Global PR & Marketing Manager at Stine Goya chats how the industry has changed during the pandemic and what a future-proof fashion industry could look like, while also discussing the increased expectations brands now hold and how Stine Goya has responded to the current social and political climate.

Justin Breen, CEO & Founder of BrEpic Communications, joins me at the Business Growth Cafe to discuss his journey from newspaper editor to global PR leader/storyteller and his approach for building success for brands.  As a newspaper editor receiving countless press releases from PR firms, Justin recognized there was a better way to create click-worthy stories that local, regional national and global media want for their readers.

Justin Breen, CEO & Founder of BrEpic Communications, joins me at the Business Growth Cafe to discuss his journey from newspaper editor to global PR leader/storyteller and his approach for building success for brands.  As a newspaper editor receiving countless press releases from PR firms, Justin recognized there was a better way to create click-worthy stories that local, regional national and global media want for their readers.

For our first interview on our podcast, Agency-ish, we chat with the Head of Global Public Relations at Global Citizen, Charmion N. Kinder. During the interview, we dive into her public relations and social impact strategy background. She shares her career life from college to the Obama Administration, and landing at Global Citizen. #Agencyish www.agency-ish.com

There have been a lot of visitors flocking to Las Vegas to "get out" and enjoy what's open. Resort Casinos continue to open, one by one. Sean and Dayna talk to a couple of tourists visiting from California and Tennessee. They also chat with Expedia's Senior Director of Global PR and Social Media about travel trends and Las Vegas deals. Nisreene Atassi says there is more flexibility and options for those that want to take a trip right now. Dayna also hit a couple spots on the strip and shares her experiences while visiting the Wynn Las Vegas and Bellagio. Sean talks about his visit to a few casinos and malls too. This week's secret tips include two websites that are a great source of information and can help you book reservations at the Wynn pool and cocktail lounge, the other is for Las Vegas as a whole.

Global PR, Communications and Marketing Director, Bakyt Azimkanov, joins us to answer questions about McCann, the future of the Cardano Foundation and everything in between. Watch Episode 66 and view more information on Youtube: https://youtu.be/JmhvFrNHmuU

Maxim Behar, the CEO of M3 Communications in Bulgaria, joins Maja Pawinska Sims in the Echo Chamber on the publication of his new book, The Global PR Revolution. The ICCO past president talks about how PR has changed not only during his 25-year career, but more dramatically over the past couple of years, as social media has become a dominant force in the media and communications industries.

In this week's episode of AdSquawk we discuss the evolving situation in Hong Kong and their search for a Global PR firm to help refresh and rebrand their image during these tumultuous times. We then look to the agency world and discuss how, "The Variable," a North Carolina Ad Agency, is bringing their employee's brainchildren to life through an innovative product funding and marketing plan. Grab a drink, pull up a chair and let's talk shop!

Welcome to Finance and Fury, The Furious Friday edition.  Episode 2 in this larger series - The last episode – Talked about historical events – resulted from people acting out their conspiracy – act of making plans with a counterparty to commit an unlawful or harmful act – if it would be a crime to do, known as a criminal conspiracy – Conspiracy = Planning to commit a crime in most cases – but people who today are pointing out historical evidence surrounding events are now labelled a ‘conspiracy theorist’ based around what is outside of the consensus – Some might call that curious – doesn’t mean that they are correct – but interested enough to gather their own information and see what is there – and does it stack up to what other sources have said? This is where the media is damaging – not only polarising but it creates two different realities for people People act based around what they believe to be true – from heuristics, learning, history, etc. Use CNN and Fox as examples, or Sky vs ABC in Aus – both have their readers/viewers – team blue and team red Have different information presented across channels – channels caught framing shots/faking stories – fake reality You create division between the masses – I think that the vast majority of people are good and want the best – but there are always some psycho mass murderers or UN co-founding members, like Stalin. Brings into the question of truth – don’t want to create any mental breakdowns, crisis of consensus – but how do you know what you know to be true? Team blue v red – both play opposite stories – so people believe different things about same events I know that this is the case when it comes to the UN – a lot of people like what the UN is trying to achieve Have people who disagree on the methods, or that there is even a problem to solve in the first place How well can people work together when they don’t trust other people, based around what other people believe is true – truth and trust Justice system – blind justice or Lady Justice – comes from the Greek mythology – Dike and Themis, then Lusitania from Romans – never got why someone whose job it was is to weigh up the scale of justice was blindfolded – did some digging – Romans weren’t that dumb, only added first time in Switzerland in 1543 – used a mockery of the legal system where the rich got away – took off I guess – but we are all told she has a blindfold to be impartial – impossible to do if you are blind to everything going on – just don’t be a bigot Here we enter labels and tribal nature of people – can be blinding – tribal nature of just doing what is implied by the tribe Those who like the UN – Call those that don’t Conspiracy theorists, get called globalists or rubes back, others just walk away Labels and language can be very deceptive – Ended the last ep talking about UNESCO – United Nations Educational, Scientific and Cultural Organization – our education system, ‘science’ and cultures have been influenced by the UN for 4 generations now Each of these will be broken down into an individual episode – help explain how two realities are created – statement v outcome Education, Science – Climate Change – When did climate change become a thing? Culture – TV, music, language, beliefs – how people are affected by information – and influenced All the information from this series will be directly from UN, Subs, or affiliate groups, WEF, IMF, WB, etc. Keep this in mind whenever taking info in First – These SDGs are anything new when it comes to the UN – Central planning isn’t great when it comes to achieving goals Millennium Development Goals (MDGs) - principle that no one should suffer extreme poverty – started in 2000 – target date of 2015 - poverty not eliminated – has been a decline – in 1990 (the reference year for measuring improvement), the number of people living in extreme poverty has fallen by 33 percent from 1.9 billion to 836 million worldwide, with most of that progress coming after the MDGs entered into effect. But from world bank from 1820 – 94% in poverty to 24% in 1990 – to 10% approx. in 2015 The world went through a massive shift in early 90s – Communism economics was failing – China and Russia The SDGs – started in 2015 - build on the MDGs’ - adding a new dimension: sustainability.   The sustainability dimension brings a universality across all areas of life that MDGs didn’t have – From WEF Developed countries are no longer just enablers of progress, earmarking a percentage of their GDP to support the efforts of developing countries to reduce poverty, improve health and raise living standards. Pause – developing countries (Aus, US, NZ, etc.) earmarking a percentage of GDP to develop other countries – not good enough, moving on: Instead, they must be committed and active participants in the effort to achieve the agreed goals, in some cases even modifying their own domestic policies. In this sense, the SDGs more clearly reflect the conviction, upheld by the UN, that all of us are global citizens. This conviction lies behind the establishment of international humanitarian law and the supranational courts that address violations of it. – Global laws to subvert a legal system of a nation - And it underpinned the adoption of the “responsibility to protect” principle, which demands that the international community defend a country’s people from mass-atrocity crimes when their own government fails to do so. Pause – Back to how do you know what you are seeing is true? You don’t live there, don’t know anyone – small little village in Syria the media reports of gas attacks – done by a country leader, criminal – so go to war – Recent history – 1990 - Nayirah stated that after the Iraqi invasion of Kuwait she had witnessed Iraqi soldiers take babies out of incubators in a Kuwaiti hospital, take the incubators, and leave the babies to die – thankfully it was a total lie and she was reading a script from her father who was the Kuwait US ambassador - Played around the world – helped get people on the side of the Gulf War – US entered on Kuwait’s side was a war waged by coalition forces from 35 nations led by the United States against Iraq in response to Iraq's invasion and annexation of Kuwait arising from oil pricing and production disputes. not adopting a human rights law of the UN would be a breach of international law = country gets bullied – called inhumane   So what exactly is on the SDG agenda? Contains 17 goals — including ending poverty in all its forms, achieving food security, promoting sustainable agriculture, providing quality education to all, ensuring access to energy and clean water, and adopting urgent measures to combat climate change — backed by 169 targets. Agenda 2030 was adopted at the 70th annual UN General Assembly 2015 - ushered in with a “thunderous standing ovation,” the UN Department of Public Information reported – Global PR firm - 193 UN member governments on the planet Lot of countries – Shows unity right? And all those 193 countries leaders have great track records - OECD, but also murderous communist and dictatorships — vowed to help impose the UN’s controversial goals on their populations - “This agenda promises a brave new world, a new world which we have to consciously construct, a new world that calls for the creation of a new global citizen,” dictator Robert Mugabe – was only in power 2 years after this – removed by military Venezuelan strongman Nicolas Maduro and other tyrants to impose the UN goals on their victims, too — all with financing from Western taxpayers.    China - the regime boasted it played a “crucial role” in developing the SDGs – good track record on policy China promised to spend $2 billion in foreign countries to meet the UN goals in “education” and “health,” with its funding increasing to $12 billion by 2030. EU and NATO globalist Javier Solana said, “With a sustained commitment from all countries, developed and developing alike, the world can ensure that it celebrates another great leap forward in 2030.” The last “Great Leap Forward,” presided over by Chairman Mao Tse-tung between 1958 and 1963, resulted in the murder of an estimated 45 million Chinese who were worked, starved, or beaten to death. Most Authoritarian countries will be able to enforce this – get loans from IMF – SDRs, financing, all the goods to fund it and hitting the targets through socialist policy – i.e. remove peoples choices – one by one remove all choice   The Sustainable Development Goals (SDGs) are a collection of 17 global g by the United Nations General Assembly in 2015 for the year 2030: No Poverty, Zero Hunger, Good Health and Well-being, Quality Education, Gender Equality Clean Water and Sanitation, Affordable and Clean Energy, Decent Work and Economic Growth Industry, Innovation, Infrastructure, Reducing Inequality, Sustainable Cities and Communities Responsible Consumption and Production, Climate Action, Life Below Water, Life On Land Peace, Justice, and Strong Institutions, Partnerships for the Goals.   Areas to cover – While there are 17 goals – broken down into some marco groups The economy – circular economy, emission quotas, employment quotas, Food, water, nature Cities and transport – policies that focus on increasing development high-density residential units –banks and super funds own to hold as long-term rentals Someone has to provide demand – now large corporate landlord (LCL) – keep people renting as prices rise Energy and resource management People – This one where it all starts – people need to willingly want these policies – UN helps with this as well UNESCO - United Nations Educational, Scientific and Cultural Organization - Dr. Julian Huxleyto Director-General Redefining value – start with this – all starts with this slowly over time – UNESCO has been doing this for years Partnership - Google- 98% of global search market – Decides what you see – team up with Governments for monopoly – mercantilism of the 21st century – digital mercantilism - Mercantilism led to the creation of monopolistic trading companies, such as the East India Company and the French East India Company Google Motto – don’t be evil – sounds like a good reminder – but takes a different view on tone – crazed killer repeating it walking the streets at night – cover this in the partnership episode – on which companies are backing this financially, and who is providing the policy advice Take it with a grain of salt – if you google something about A2030, or SDGs – you will get the positive spin – google won't rat themselves out   Massive gaols – only way to make work is to force everyone to do it – and under the assumption of ‘ends justifying means’ Wish list – but we have been educated in a way where a list of goals is going to be the outcome – Works in our every day lives – set a goal to save money, so you do and you get your goal, buy a house, whatever – set goals that even if you might not achieve, others have – But that thought carries into that if something is too big to solve – you cant do it and must make the large governments do it – so a government comes up with their goal of ‘end poverty’ and project own experiences in achieving things and that it is just as simple – your part done, helped towards ending poverty? What I hope to do in this series is to help you to spot BS- reasoning – like the scam ep on weds   Ground rules for interpreting SDGs These SDGs are statements – they are not goals, but Faustian deals – deal with the devil – sell soul in return - Don’t see much in movies anymore – used to be part of the story arch = Joseph Campbell's heroes journey You wish for a Ferrari – but the world runs out of petrol, a ton of money, that falls from sky and crushes you, irresistible to the opposite (or same) sex, but you end up being trapped inside as you get mobbed in public Doesn’t even have to be deals with the devil – many examples of changing things with good intentions, but making things worse But when it comes to the FD – the counterparty always has to inform you in the fine print of the downside to the deal – but the focus is on the ton of money – so forget to read that 1t of gold will be airdropped for delivery Why do these wishes turn out bad in most cases? Is it just the wording? Change wording slightly – ask for $1bn in your bank account to be added Wish to Win the lotto – probably be the safest wish – but who knows if it will improve your life, and not just wallet size What about if you just checked the fine print? Wish for what you want and just make sure no funny business? What if it is in Latin, or vague global legal speak – and you have 500,000 pages of fine print to go to – good luck To be honest – really hard to interpret most of the SDGs policy implementation recommendations One thing is clear - They are policing behaviour- not improving conditions through increasing freedom and prosperity – The only solution they have is to control the way we do things – what we buy, consume, energy used, etc. Once you go through every possible solution – only one is blanket control to meet goals Unlike previous goals which applied only to developing countries, the SDGs apply to all countries equally. means that Australia must find ways of aligning our domestic policies with the SDGs and set up systems and processes to coordinate action across all levels of government, as well as business and civil society. Australia’s region is home to many developing countries who continue to struggle with unacceptably high rates of poverty, violence, and instability. ‘As a technologically sophisticated, educated and compassionate nation, Australia’s task is not just to implement the SDGs for its own people, but to help achieve the SDGs for people across our region’   Risks – while ‘totally not binding’ – our politicians act like it is – mostly without public say, or if it is, the public are only saying yes from a documentary that they saw – Educated under the ‘global citizenship programs’ in schools – grade 8, 9, 10 Model of education is exactly the same as brainwashing – social pressure, repeat information over and over so at a young age kids are formed in world view – in line with the global good Un – Agenda 2030 is a collection of initiatives – build policy to achieve targets – have member countries implement these – but need the public on their side – redefine values allows people to willingly adopt that which works against them All starts with the people – cover people, culture and education to look at how programming and presentation of information has been weaponised before going into the specific areas Just remember that news is not reality – really divisive  - open views and not go red v blue team Binary thinking is a trap – black and white – if you aren’t for this you are against it – don’t agree you are my enemy As when you are bombarded with information how you will burn alive if action isn’t taken, obviously those not wanting to take action are going to result in your own death, and must be removed to progress can be made Thanks for listening, if you would like to get in contact with us you can at the contact page on the website

James was 26 years old when he was promoted to managing director at a 900 person public relations agency. He spent the 4 years after college learning everything he could about the business, adding value wherever he could eventually becoming invaluable to clients that wanted to spend more money with his agency because of the work that he was doing. In the third episode of our Scaling Mentorship series where we hold live interviews with corporate leaders, we get an inside look into how a leader is made in a business that is heavily relationship based. When James decided he needed a new challenge, he moved to Australia to help turn around a small PR company that was operating at a loss. Within 7 years he grew it from 15 people to over 100 with operations all across Asia Pacific. His experience traveling the world was instrumental in helping him create new business units across new geographies and cultures where the clients and their needs had to be relearned. In our interview we also learn how the PR business has changed and what companies should be looking for when partnering with agencies today. James Wright speaks to the future of PR, where he sees massive opportunities, and what people should do if they want to break into the industry. See acast.com/privacy for privacy and opt-out information.

This week on the PRmoment Podcast, in the latest of our life stories series, I’m pleased to welcome CEO of Golin Jon Hughes.Global PR firm Golin has a fee income of about $240m. Jon has been at Golin for about 14 years, he spent six years in the UK as co-managing director alongside Matt Neale, before moving to Hong Kong to head up its international business. He became CEO alongside Matt Neale and Gary Rudnick in 2017.Here are some of the highlights of what Jon and I discussed: [00:01:15] How Jon went from working in IT sales and ended up as global CEO of a top-ten global PR firm. [00:04:28] Whether Jon has Jon got more “PR royalty” mates than anyone else? [00:06:04] Why Jon “didn't really know” Matt Neale before they became joint UK MDs of Golin. [00:07:59] Why the sector experience of Matt and Jon combined to mean that they together were the right combination to take Golin forward [00:08:52] Why Golin in London had lost its identity before Matt and Jon took over in 2005. [00:09:50] How Fred Cook's management style gave Matt and Jon "headspace" which allowed them to do things that ordinarily they wouldn't have done. [00:11:08] Why London is a hub of innovation not just for Golin, but for PR as an industry. [00:12:12] How Golin in London has grown from 25 people in 2005 to 200 today - Jon talks us through how an agency business can go on such a prolonged period of growth. [00:12:33] Why all agencies go through cycles of success and then have to reinvent.[00:12:56] Why one of Al Golin's mantras "fix it before it breaks" is on Jon's office wall.[00:15:35] Why winning the Orange pitch meant Golin was able to hire some great consumer talent in 2006 - Bibi Hilton! [00:17:47] Why agencies need "that freshness and that hunger at scale - that's when you know you're on the money." [00:20:58] Why the client "Palm" was a critical part of the story that lead to the renewal of Glolin as a global firm.[00:22:33] Jon talks us through the G4 model ten years on.[00:26:44] Why PR firms trying to be all things to all people ends up in a vanilla proposition.[00:26:53] Why Golin has recently rebranded as a PR agency. [00:28:30] Why, when PR people run out of conversation, they either talk about PR trade bodies or the definition of PR. [00:28:51] Why some people have seen Golin rebranding itself as a PR firm as a regressive step. [00:30:29] Why Jon took the president international job in Hong Kong in 2005 despite him originally thinking that Matt Neale was going to get it.[00:32:46] Why Jon enjoys building businesses and managing change.[00:34:35] Jon compares the working styles of India, China, Singapore and Taiwan.[00:35:22] Jon talks us through Golin’s buying criteria for when it makes an acquisition.[00:37:17] Why (as the acquirer) you have to expect the unexpected when you do acquisitions.[00:38:01] Why holding groups don't acquire for revenue, they acquire for the specialism and talent.[00:38:54] Jon talks us through where Virgo Health is today, following its acquisition of Golin in 2012.[00:39:45] Following Golin's acquisition of Magic, Jon talks us through what it's like trying to buy a business in China.[00:41:30] Jon talks about how he sees the PR agency market heading from an acquisition perspective.[00:43:33] Jon discusses his favourite memories of Al Golin.

In this episode Danielle interviews Marketing & Publicity Strategist, Selena Soo! Selena opens up about her past struggle with depression, low self-esteem and how joining a women’s life group changed her life and ultimately planted the seed for her business. They candidly discuss how Selena, being shy and introverted, found passion and purpose in bringing people together. She dives deep in finding confidence, getting outside of her comfort zone and working toward her bigger vision. Selena shares why publicity is important, how to implement it into your own business, and specific, actionable steps you can take to get featured and grow your business! Head over to http://impactingmillions.com/bossbabe  to gain exclusive access to Selena’s videos series on how to transition from best kept secret to industry leader. This episode is sponsored by Après. On-the-go post workout? Looking for a quick snack to get you to your next meal? Après is designed from the ground up to give back to your body with clean, plant-based ingredients. Head to drinkapres.com and use the code BOSSBABE15 for 15% off.

On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus, don't miss an all new #KillBuyDIY where Kimry is killing the traditional press release and tells us how she plans to do it.

Hur får man jobbet som Global PR-chef för Hästens? Vad pluggar man? Vem charmar man? Sanja berättar hur hon har snackat sig till både det ena och det andra i livet. Ellinor berättar om hur hon låg minus på sparkontot, till att ha råd med sitt sitt drömhus på 2,5år. Hon stångas med fördomarna om att hennes kille betalar allt, och känslan av att hon hela tiden måste överprestera för att bli tagen på allvar. Sanja å andra sidan växte upp som den enda invandraren på ön ute i Göteborgs skärgård, och fick lära sig att hon var tvungen att prestera lite bättre än alla andra för att komma någonvart.Detta är en kort introduktion i vad Sanja och Ellinor kommer att ta upp under säsongen av Embrace Her. Enjoy! See acast.com/privacy for privacy and opt-out information.

Polina Frolova-Montano is co-founder and Head of Global PR and Brand Marketing at JOB TODAY, Europe's leading mobile hiring app that helps businesses find staff in 24 hours. We chat about how she's successfully scaled the business, grown the audience, and how a customer centric approach is key to their success. Also on the show we're chatting about healthtech. Take a moment to follow this link to find out about Frame, just one of a number of businesses using a tech platform to grow the fitness market: https://www.uktech.news/news/founder-interviews/in-an-elevator-with-frame-innovating-in-the-health-and-fitness-space-20180730

PR differs all around the world and no one knows that better than Kara Alaimo! Assistant Professor in the Department of Journalism, Media Studies and Public Relations at Hofstra University, she's written a book called Pitch, Tweet, or Engage On The Street; How to Practice Global Public Relations and Strategic Communications. Tune in until the end to receive a special coupon code to get her book 20% off with free shipping

Paul Holmes joins the show to discuss the launch of the first Global Communications Report, which predicts good PR agency sector growth over the next five years, but raises several questions over the industry's ability to adapt to a rapidly shifting landscape, not least when it comes to attracting and retaining the right talent, and for communications directors aiming to expand their influence and budgets. Holmes and Arun Sudhaman also discuss the Holmes Report's 2016 Global Top 250 PR Agency Ranking which reveals that industry growth slowed to 5% last year, raising further concerns about the sector.

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music! Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com   Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com   We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music! Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com   Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com   We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk     

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music! Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com   Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com   We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk           

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music! Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com    Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com    We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music! Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com    Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com    We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk     

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music! Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com    Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com    We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

THIS IS A RE-AIR OF EPISODE 16: INDIE ARTIST MUSIC: LADIES DAY: ORIGINAL AIR DATE 04-15-13Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music!Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com  Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com  We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

THIS IS A RE-AIR OF EPISODE 16: INDIE ARTIST MUSIC: LADIES DAY: ORIGINAL AIR DATE 04-15-13Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music!Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com  Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com  We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music!Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com  Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com  We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music!Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com  Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com  We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

THIS IS A RE-AIR OF EPISODE 24: ORIGINAL AIR DATE WAS 07/22/13Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music!Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com  Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com  We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

THIS IS A RE-AIR OF EPISODE 24: ORIGINAL AIR DATE WAS 07/22/13Join Take 2 Radio Music on Mondays & Wednesdays at 3pm Eastern time. We'll play the latest hits from some of Indie music's biggest stars and introduce you to some new music as well. It's the perfect compliment to your afternoon. We will be interviewing Indie Artists to see what makes them so passionate about their music!Interviews will be mainly on Wednesdays at 3pm eastern time. Be sure to check our website for upcoming guests and time. www.take2radiomusic.com  Want your music played and/or an interview? Send mp3s to take2radio2@gmail.com  We're partnered with Purple Rose PR so if you're looking to go to the next level contact info@purplerosepr.com or info@purplerosepr.co.uk Global PR websites: PurpleRosePR.com or PurpleRosePR.co.uk 

VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts.   Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and… The post Marketing through Podcasts with Disneyland VP Duncan Wardle appeared first on Eric Schwartzman.

Larry Weber on building Weber Shandwick, one the world's largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the… The post Building a Global PR Firm with Weber Shandwick Founder Larry Weber appeared first on Eric Schwartzman.