Podcasts about adestra

Cet épisode est relativement pauvre en IA, ouaissssssss ! Mais il nous reste plein de Spring, plein de failles, plein d'OpenTelemetry, un peu de versionnage sémantique, une astuce Git et bien d'autres choses encore. Enregistré le 8 novembre 2024 Téléchargement de l'épisode LesCastCodeurs-Episode–318.mp3 News Langages Le createur de Fernflower in decompilateur qui a relancé l'outillage autour de Java 8 est mort, un hommage d'IntelliJ IDEA https://blog.jetbrains.com/idea/2024/11/in-memory-of-stiver/ les decompilateurs s'appuyaient sur des patterns reconnus et étaient fragiles et incomplets surtout quand Java 8 a changé le pattern try catch et ajouté des concepts comme les annotations le champ était moribond quand Stiver s'est lancé dommage l'article n'explique pas comment le control-flow graph est genere a partir du bytecode pour ameliorer la decompilation Librairies On peut maintenant utiliser Jakarta Data Repository dans Quarkus https://in.relation.to/2024/11/04/data-in-quarkus/ petit article avec un projet example aussi un lien sur la presentation de Jakarta Data par Gavin à Devoxx Belgique Quarkus 3.16 https://quarkus.io/guides/opentelemetry-logging logs distribués avec OpenTelemetry (preview) deserialiseurs Jackson sans reflection des améliorations dans la stack de sécurité TLS registry a ratjouté graphql client et keycloak admin client LEs logs des container devservice et des access http sont visible dans la DevUI Les extensions peuvent maintenant ecrire leur doc en markdown (c'etait juste asciidoc avant) Un artcile sur comment débuter en Spring Batch https://www.sfeir.dev/back/planifier-des-taches-avec-spring-batch/ Le support OAuth2 pour RestClient arrive dans Security 6.4 / Boot 3.4. Plus de hack de WebClient dans vos applications Spring-Web ! https://spring.io/blog/2024/10/28/restclient-support-for-oauth2-in-spring-security–6–4 RestClient a été ajouté dans Spring Framework 6.1 API Fluide Spring Security 6.4 simplifie la configuration OAuth2 avec le nouveau client HTTP synchrone RestClient. RestClient permet des requêtes de ressources sans dépendances réactives, alignant la configuration entre applications servlet et réactives. La mise à jour facilite la migration depuis RestTemplate et ouvre la voie à des scénarios avancés. Marre des microservices ? Revenez au monoliths avec Spring Modulith 1.3RC1, 1.2.5 et 1.1.10 https://spring.io/blog/2024/10/28/spring-modulith–1–3-rc1–1–2–5-and–1–1–10-released Spring Modulith 1.3 RC1, 1.2.5, and 1.1.10 sont disponibles. La version 1.3 RC1 inclut des nouvelles fonctionnalités : archiving event publication completion mode compatibilité avec MariaDB et Oracle avec JDBC-based event publication registry Possibilité d'externaliser des événements dans des MessageChannels de Spring. Expressions SpEL dans @Externalized validation d'architecture technique jMolecules. Les versions 1.2.5 et 1.1.10 apportent des correctifs et mises à jour de dépendances. Spring gRPC 0.1 est sorti https://github.com/spring-projects-experimental/spring-grpc c'est tout nouveau et explorationel si c'est un probleme qui vous gratte, ca vaut le coup de jeter un coup d'oeil et participer. Spring Boot 3.3 Integrer Spring avec Open Telemetry (OTLP protocole) https://spring.io/blog/2024/10/28/lets-use-opentelemetry-with-spring rappel de la valeur de ce standard Open Telemetry comment l'utiliser dans vos projets Spring Comment utiliser ollama avec Spring AI https://spring.io/blog/2024/10/22/leverage-the-power-of–45k-free-hugging-face-models-with-spring-ai-and-ollama permet d'acceter aux 45k modeles de Hugging faces qui supportent le deploiement sur ollama il y a un spring boot starter c'est vraiment pour debuter Cloud Google Cloud Frankfort a subit 12h d'interruption https://t.co/VueiQjhCA3 Google Cloud a subi une panne de 12 heures dans la région europe-west3 (Francfort) le 24 octobre 2024. La panne, causée par une défaillance d'alimentation et de refroidissement, a affecté plusieurs services, y compris Compute Engine et Kubernetes Engine. Les utilisateurs ont rencontré des problèmes de création de VM, des échecs d'opérations et des retards de traitement. Google a conseillé de migrer les charges de travail vers d'autres zones. il y a eu une autre zone Europeenne pas mal affectée l'année dernière et des clients ont perdu des données :sweat: Web La fin de la World Wild Web Foundation https://www.theregister.com/2024/09/30/world_wide_web_foundation_closes/ la Fondation World Wide Web ferme ses portes. Les cofondateurs estiment que les problèmes auxquels est confronté le Web ont changé et que d'autres groupes de défense peuvent désormais prendre le relais. Ils estiment également que la priorité absolue doit être donnée à la passion de Tim Berners-Lee pour redonner aux individus le pouvoir et le contrôle de leurs données et pour construire activement des systèmes de collaboration puissants (Solid Protocol - https://solidproject.org/). Release du https://www.patternfly.org/ 6 Fw opensource pour faire de UI, sponsor RH Interessant à regarder Data et Intelligence Artificielle TSMC arrête des ventes à un client chinois qui aurait revenu un processeur à Huawei et utilise dans sa puce IA https://www.reuters.com/technology/tsmc-suspended-shipments-china-firm-after-chip-found-huawei-processor-sources–2024–10–26/ Taiwan Semiconductor Manufacturing Company (TSMC) a suspendu ses livraisons à Sophgo, un concepteur de puces chinois, après la découverte d'une puce fabriquée par TSMC dans un processeur AI de Huawei (Ascend 910B). Cette découverte soulève des préoccupations concernant des violations potentielles des contrôles d'exportation des États-Unis, qui restreignent Huawei depuis 2020. Sophgo, lié à Bitmain, a nié toute connexion avec Huawei et affirme se conformer aux lois applicables. Toutefois, l'incident a conduit à une enquête approfondie de TSMC et des autorités américaines et taïwanaises Open AI et Microsoft, de l'amour à la guerre https://www.computerworld.com/article/3593206/microsoft-and-openai-good-by-bromance-hel[…]m_source=Adestra&huid=4349eeff–5b8b–493d–9e61–9abf8be5293b on a bien suivi les chants d'amour entre Sam Altman et Satia Nadella ca c'est tendu ces derniers temps deja avec le coup chez openAI où MS avait sifflé la fin de la récré “on a le code, les données, l'IP et la capacité, on peut tout recrée” OpenAi a un competiteur de Copilot et essaie de courtises ses clients les apétits d'investissements d'OpenAI et une dispute sur la valeur de la aprt de MS qui a donné des crédits cloud semble etre aui coeur de la dispute du moment Debezium 3 est sorti https://debezium.io/blog/2024/10/02/debezium–3–0-final-released/ Java 17 minimum pour les connecteurs et 21 pour le serveur, l'extension quarkus outbox et pour l'operateur nettoyage des depreciations metriques par table maintenant support for mysql 9 y compris vector data type oracle, default mining strategie changée ehcache off-heap ajouté amelioarations diverses Oracle (offline RAC node flush, max string size for Extended PostgreSQL PGVector etc (Spanner, vitess, …) NotebookLlama: une version Open Source de NotebookLM https://github.com/meta-llama/llama-recipes/tree/main/recipes/quickstart/NotebookLlama Si vous avez été impressionné par les démo de Gemini Notebook, en créant des podcasts à partir de différentes resources, testez la version llama Tutoriel étape par étape pour transformer un PDF en podcast. Outillage Vous aimez Maven? Bien évidemment! Vous aimez asciidoctor? Absolument! Alors la version 3.1.0 du plugin asciidoctor pour maven est pour vous !! https://github.com/asciidoctor/asciidoctor-maven-plugin Le plugin permet soit de convertir des documents asciidoc de manière autonome, soit de les gérer via le site maven GitHub Universe: de l'IA, de l'IA et encore de l'IA https://github.blog/news-insights/product-news/universe–2024-previews-releases/ GitHub Universe 2024 présente les nouveautés de l'année, notamment la possibilité de choisir parmi plusieurs modèles d'IA pour GitHub Copilot (Claude 3.5, Gemini 1.5 Pro, OpenAI o1). Nouvelles fonctionnalités : GitHub Spark pour créer des micro-applications, révisions de code assistées par Copilot, sécurité renforcée avec Copilot Autofix. Simplification des workflows avec les extensions GitHub Copilot Facilitation de la création d'applications IA génératives avec GitHub Models Méthodologies Les blogs de developpeurs experts Java recommandés par IntelliJ https://blog.jetbrains.com/idea/2024/11/top-java-blogs-for-experienced-programmers/ pas forcement d'accord avec toute la liste mais elle donne de bonnes options si vous voulez lire plus de blogs Java Keycloak revient au semantic versioning après avoir suivi le versionage à la Google Chrome https://www.keycloak.org/2024/10/release-updates ne pas savoir si une mise a jour était retrocompatible était problématique pour les utilisateurs aussi les librairies clientes seront délivrées séparément et supporteront toutes les versions serveur de keycloak supportés Sécurité Un exemple d'attaque de secure supply chain théorique identifiée dans le quarkiverse et les détails de la résolution https://quarkus.io/blog/quarkiverse-and-smallrye-new-release-process/ dans le quarkiverse, les choses sont automatisées pour simplifier la vie des contributeurs d'extension occasionels mais il y avait un défaut, les secrets de signature et d'accès à maven central étaient des secrets d'organisation ce qui veut dire qu'un editeur d'extension malicieux pouvait ecrire un pluging ou un test qiu lisait ses secrets et pouvait livrer de faux artifacts la solution est de séparer la construction des artifacts de l'etape de signature et de release sur maven central comme cela les cles ne sont plus accessible Avec Okta pus besoin de mot de passe quand tu as un identifiant long :face_with_hand_over_mouth: https://trust.okta.com/security-advisories/okta-ad-ldap-delegated-authentication-username/ LOL Une vulnérabilité a été découverte dans la génération de la clé de cache pour l'authentification déléguée AD/LDAP. Les conditions: MFA non utilisé Nom d'utilisateur de 52 caractères ou plus Utilisateur authentifié précédemment, créant un cache d'authentification Le cache a été utilisé en premier, ce qui peut se produire si l'agent AD/LDAP était hors service ou inaccessible, par exemple en raison d'un trafic réseau élevé L'authentification s'est produite entre le 23 juillet 2024 et le 30 octobre 2024 Fixé le 30 octobre, 2024 La revanche des imprimantes !! Linux ne les aime pas, et elles lui rendent bien. https://www.theregister.com/2024/09/26/cups_linux_rce_disclosed/ Après quelques heures / jours de rumeurs sur une faille 9.9/10 CVSS il s'avère que cela concerne que les système avec le système d'impression CUPS et cups-browsed Désactivez et/ou supprimez le service cups-browsed. Mettez à jour votre installation CUPS pour appliquer les mises à jour de sécurité lorsqu'elles sont disponibles. Envisagez de bloquer l'accès au port UDP 631 et également de désactiver le DNS-SD. Cela concerne la plupart des distributions Linux, certaines BSD, possiblement Google ChromeOS, Solaris d'Oracle et potentiellement d'autres systèmes, car CUPS est intégré à diverses distributions pour fournir la fonctionnalité d'impression. Pour exploiter cette vulnérabilité via internet ou le réseau local (LAN), un attaquant doit pouvoir accéder à votre service CUPS sur le port UDP 631. Idéalement, aucun de vous ne devrait exposer ce port sur l'internet public. L'attaquant doit également attendre que vous lanciez une tâche d'impression. Si le port 631 n'est pas directement accessible, un attaquant pourrait être en mesure de falsifier des annonces zeroconf, mDNS ou DNS-SD pour exploiter cette vulnérabilité sur un LAN. Loi, société et organisation La version 1.0 de la definition de l'IA l'Open Source est sortie https://siliconangle.com/2024/10/28/osi-clarifies-makes-ai-systems-open-source-open-models-fall-short/ L'Open Source Initiative (OSI) a clarifié les critères pour qu'un modèle d'IA soit considéré comme open-source : accès complet aux données de formation, au code source et aux paramètres d'entraînement. La plupart des modèles dits “open” comme ceux de Meta (Llama) et Stability AI (Stable Diffusion) ne respectent pas ces critères, car ils imposent des restrictions sur l'utilisation commerciale et ne rendent pas publiques les données de formation c'est au details de données de formation (donc pas forcement les données elle meme. “In particular, this must include: (1) the complete description of all data used for training, including (if used) of unshareable data, disclosing the provenance of the data, its scope and characteristics, how the data was obtained and selected, the labeling procedures, and data processing and filtering methodologies; (2) a listing of all publicly available training data and where to obtain it; and (3) a listing of all training data obtainable from third parties and where to obtain it, including for fee.” C'est en echo a la version d'open source AI de la linux fondation En parlant de cela un article sur l'open source washing dans les modèles https://www.theregister.com/2024/10/25/opinion_open_washing/ L'open washing désigne la pratique où des entreprises prétendent que leurs produits ou modèles sont open-source, bien qu'ils ne respectent pas les critères réels d'ouverture (transparence, accessibilité, partage des connaissances). De grandes entreprises comme Meta, Google et Microsoft sont souvent accusées d'utiliser cette stratégie, ce qui soulève des préoccupations concernant la clarté des définitions légales et commerciales de l'open source, surtout avec l'essor de l'IA. Rubrique débutant Un petit article fondamental sur REST https://www.sfeir.dev/rest-definition/ there de Roy Fielding en reaction aux protocoles lourds comme SOAP 5 verbes (GET PUT, POST. DELETE, PATCH) JSON mais pas que (XML et autre pas d'etat inter requete Ask Me Anything Morgan de Montréal Comment faire cohabiter plusieurs dépôts Git ? Je m'explique : dans mon entreprise, nous utilisons notre dépôt Git (Bitbucket) configuré pour notre dépôt d'entreprise. Lorsque je souhaite contribuer à un projet open source, je suis obligé de modifier ma configuration globale Git (nom d'utilisateur, email) pour correspondre à mon compte GitHub. Il arrive souvent que, lorsque je reviens pour effectuer un commit sur le dépôt d'entreprise, j'oublie que je suis en mode “open source”, ce qui entraîne l'enregistrement de mes configurations “open source” dans l'historique de Bitbucket… Comment gérez-vous ce genre de situation ? Comment gérer différents profiles git https://medium.com/@mrjink/using-includeif-to-manage-your-git-identities-bcc99447b04b Conférences La liste des conférences provenant de Developers Conferences Agenda/List par Aurélie Vache et contributeurs : 8 novembre 2024 : BDX I/O - Bordeaux (France) 13–14 novembre 2024 : Agile Tour Rennes 2024 - Rennes (France) 16–17 novembre 2024 : Capitole Du Libre - Toulouse (France) 20–22 novembre 2024 : Agile Grenoble 2024 - Grenoble (France) 21 novembre 2024 : DevFest Strasbourg - Strasbourg (France) 21 novembre 2024 : Codeurs en Seine - Rouen (France) 21 novembre 2024 : Agile Game Toulouse - Toulouse (France) 27–28 novembre 2024 : Cloud Expo Europe - Paris (France) 28 novembre 2024 : OVHcloud Summit - Paris (France) 28 novembre 2024 : Who Run The Tech ? - Rennes (France) 2–3 décembre 2024 : Tech Rocks Summit - Paris (France) 3 décembre 2024 : Generation AI - Paris (France) 3–5 décembre 2024 : APIdays Paris - Paris (France) 4–5 décembre 2024 : DevOpsRex - Paris (France) 4–5 décembre 2024 : Open Source Experience - Paris (France) 5 décembre 2024 : GraphQL Day Europe - Paris (France) 6 décembre 2024 : DevFest Dijon - Dijon (France) 19 décembre 2024 : Normandie.ai 2024 - Rouen (France) 22–25 janvier 2025 : SnowCamp 2025 - Grenoble (France) 30 janvier 2025 : DevOps D-Day #9 - Marseille (France) 6–7 février 2025 : Touraine Tech - Tours (France) 28 février 2025 : Paris TS La Conf - Paris (France) 20 mars 2025 : PGDay Paris - Paris (France) 25 mars 2025 : ParisTestConf - Paris (France) 3 avril 2025 : DotJS - Paris (France) 10–12 avril 2025 : Devoxx Greece - Athens (Greece) 16–18 avril 2025 : Devoxx France - Paris (France) 7–9 mai 2025 : Devoxx UK - London (UK) 16 mai 2025 : AFUP Day 2025 Lille - Lille (France) 16 mai 2025 : AFUP Day 2025 Lyon - Lyon (France) 16 mai 2025 : AFUP Day 2025 Poitiers - Poitiers (France) 11–13 juin 2025 : Devoxx Poland - Krakow (Poland) 12–13 juin 2025 : DevLille - Lille (France) 24 juin 2025 : WAX 2025 - Aix-en-Provence (France) 26–27 juin 2025 : Sunny Tech - Montpellier (France) 1–4 juillet 2025 : Open edX Conference - 2025 - Palaiseau (France) 18–19 septembre 2025 : API Platform Conference - Lille (France) & Online 6–10 octobre 2025 : Devoxx Belgium - Antwerp (Belgium) 9–10 octobre 2025 : Volcamp - Clermont-Ferrand (France) 16–17 octobre 2025 : DevFest Nantes - Nantes (France) 23–25 avril 2026 : Devoxx Greece - Athens (Greece) 17 juin 2026 : Devoxx Poland - Krakow (Poland) Nous contacter Pour réagir à cet épisode, venez discuter sur le groupe Google https://groups.google.com/group/lescastcodeurs Contactez-nous via twitter https://twitter.com/lescastcodeurs Faire un crowdcast ou une crowdquestion Soutenez Les Cast Codeurs sur Patreon https://www.patreon.com/LesCastCodeurs Tous les épisodes et toutes les infos sur https://lescastcodeurs.com/

With more than two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies.In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan's experience and history in the industry is unequaled. He works closely with RPE Origin's client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.Ryan was awarded our industry's top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing.לעמוד הפודקאסט בעבריתקישור אל הבלוג

On this Friday show of the Black Tech Building Show. I'm going to reflect on Code Launch and then do SSH Configuration Links for this show https://www.pcworld.com/article/2329636/microsoft-finally-changes-annoying-default-insert-option-in-word.html https://www.bleepingcomputer.com/news/security/google-fixes-fifth-chrome-zero-day-vulnerability-exploited-in-attacks-in-2024/ https://www.pcworld.com/article/2324694/microsoft-more-workers-using-ai-but-theyre-ashamed-to-admit-it.html?utm_date=20240509032410&utm_campaign=PCWorld%20Top%20Stories%20%40PCWorld&utm_content=First%20Title%20Story%3A%20More%20workers%20are%20using%20AI%2C%20but%20they%27re%20ashamed%20to%20admit%20it&utm_term=Editorial%20-%20Top%20Stories%20%40PCWorld&utm_medium=email&utm_source=Adestra&huid=4709ed57-1b84-410b-9585-86a9eb0ed1ca https://itexamanswers.net/4-4-8-packet-tracer-configure-secure-passwords-and-ssh-answers.html --- Send in a voice message: https://podcasters.spotify.com/pod/show/ben-uko/message

Today on the Black Tech Building Episode. I'm going to give everyone a sneak preview of Code Launch MPLS, Also, doing demo. on CoPP (Control Plane Policing) and QOS intro. Recorded on 5/7/2024 Today's Black Tech Building Show Discussion https://study-ccnp.com/cisco-copp-control-plane-policing-configuration/ https://networklessons.com/quality-of-service/policing-configuration-example https://networklessons.com/quality-of-service/traffic-shaping-on-cisco-ios https://www.universe.com/events/codelaunch-minn-2024-live-startup-competition-and-innovation-expo-tickets-PJDYML https://codelaunch.com/the-six-startups-youll-see-compete-live-at-codelaunch-minn-2024-on-may-9th/ Tech News of the day https://www.pcworld.com/article/2320535/microsofts-newest-windows-update-breaks-vpns-and-theres-no-fix.html https://www.pcworld.com/article/2323207/microsoft-edge-browser-gets-a-built-in-network-test.html https://www.techradar.com/news/project-007-release-date-trailers-news-and-everything-we-know https://www.tomshardware.com/video-games/pc-gaming/sony-makes-helldivers-2-psn-account-linking-u-turn-gamer-uproar-and-review-bombing-turned-the-tide https://www.pcworld.com/article/2324475/may-the-geforce-be-with-you-nvidia-made-an-admiral-ackbar-4080.html https://www.pcworld.com/article/2326415/apple-claims-its-ai-will-obliterate-pcs-nah-not-really.html?utm_date=20240507212710&utm_campaign=PCWorld%20Top%20Stories%20%40PCWorld&utm_content=Title%3A%20Apple%20claims%20its%20M4%20chip%27s%20AI%20will%20obliterate%20PCs.%20Nah%2C%20not%20really&utm_term=Editorial%20-%20Top%20Stories%20%40PCWorld&utm_medium=email&utm_source=Adestra&huid=4709ed57-1b84-410b-9585-86a9eb0ed1ca https://www.pcworld.com/article/2324868/new-hdr-spec-is-designed-to-make-low-end-monitors-suck-less.html?utm_date=20240507212724&utm_campaign=PCWorld%20Top%20Stories%20%40PCWorld&utm_content=Title%3A%20VESA%27s%20new%20HDR%20spec%20makes%20low-end%20monitors%20less%20miserable&utm_term=Editorial%20-%20Top%20Stories%20%40PCWorld&utm_medium=email&utm_source=Adestra&huid=4709ed57-1b84-410b-9585-86a9eb0ed1ca --- Send in a voice message: https://podcasters.spotify.com/pod/show/ben-uko/message

Email Marketing Evolution Ryan Phelan, RPE Origin   – The Sharkpreneur podcast with Karl McKinnie Episode 1003 Ryan Phelan With more than two decades of online marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan's experience and history in the industry is unequaled. He works closely with RPE Origin's client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.   Ryan was awarded our industry's top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space.   Listen to this informative Sharkpreneur episode with Ryan Phelan about the evolution of email marketing. Here are some of the beneficial topics covered on this week's show: - How people accessing their email on various devices gives marketers access to a wealth of data. - Why we will see a rise in generative AI in email marketing. - How marketers should shift from tactic-driven mentality to a more strategic approach. - Why authenticity and transparency will continue to resonate with consumers. - How personalizing email campaigns is crucial for engaging customers effectively.   Connect with Ryan: X @rpeoriginagency Links Mentioned: rpeorigin.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever thought of using Snapchat for marketing?   Snapchat is more than a camera tool and social media network  – it's also a keyword discovery engine!    Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.   Aside from discovering and exploring trends that can help you drive better engagement, Matt will share how Snapchat Lenses are the future of augmented reality. This means an evolution of customer engagement for your business.   During this podcast, you'll learn more about this unique platform and how you can leverage imagery and other customer-engaging features into your marketing.   “Reinventing the camera represents our greatest opportunity to improve the way people live and communicate. It has empowered people to express themselves, live in the moment, and have fun together.”  –Matt McGowan [06:55]   “At the end of the day, it's all about discovering and exploring trends. You'll be able to find what topics perform well on the platform to help you drive better engagement.” –Matt McGowan [19:05]   “Augmented reality is here to stay. It's a tool that you can use it to help you communicate, it's a tool you can use for entertainment purposes, and it's also a utility.” –Matt McGowan [27:02] [00:00] - A little about Matt [05:08] - What differentiates Snapchat from competitors? [08:47] - What is the Discover section? [09:39] - How movie production studios can use Snapchat for their marketing [10:29] - How old are Snapchat users? [13:05] - The core principles that Snap was built upon [16:03] - How Snapchat is connected to search marketing and content marketing [15:54] - How Snapchat trends work [19:52] - Five ways marketers can utilize the data from Snapchat [20:07] - How you can take advantage of obscure holidays on Snapchat [24:55] - Google, augmented reality, and Snapchat [27:55] - Where the new Spectacles come into play [28:51] - The new scan function [29:22] - How the camera is becoming more and more powerful [32:56] - Snapchat's new software: Lens Studio [33:28] - Snapchat's certification programs [36:13] - Different Snap scenario opportunities for marketing  [45:09] - How the Snapchat Creator Marketplace works [56:21] - How Loren and Matt first connected in the early days of SEJ “Because it's not gonna live forever, because it's ephemeral, I feel more comfortable in general sending a picture of me at the moment. It's not like my best picture. It's not going to be like you're not going to find it in search engine results pages at some point in my career. It's not like I need to get rid of a blemish or change my hair. This is just a picture of me communicating to you, what I'm doing and how I'm feeling.” –Matt McGowan [15:09]   “I can't think of a faster platform to see something trending than within a tool like Snap. Just the ability to be able to pull that data as a marketer excites me because I can see what people are using from a day-to-day perspective when they're describing things and writing about things.”  –Matt McGowan [17:13]   “Augmented reality is probably the next in the evolution of computing. There's an evolution of customer engagement in a world where we're still often home much more than we have been in the past. It connects those flat, boring websites with the consumer in a very engaging fashion.”  –Matt McGowan [34:22]   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what's current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Matt McGowan:   Matt is the Director and General Manager of Snap Inc. Canada, the camera company that owns Snapchat. In addition to working at Google, McGowan has held leadership positions at Incisive Media and Adestra. Former New Yorker living in Ontario, Matt has worked alongside entrepreneurs, executives, venture capitalists, and more. Matt has developed his knowledge and skills and become the business professional he is today through working with these professionals.  Connect with Matt on LinkedIn: https://www.linkedin.com/in/mcgowan/ Visit: https://www.snapchat.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Matthew Rimmer, Professor of Intellectual Property and Innovation Law at the Queensland University of Technology and Jacques talk about the 'medical apartheid' which is confirmed (yet again) and made worse by the maldistribution of the COVID vaccines between the rich and the poor nations.Yet again, a political and economic collection of (i) economic powerholders (read: the pharmaceutical industries and those who derive their personal wealth from their operations) and (ii) developed nations (the EU, the Trump-US and, till a few days ago, Australia) want to protect the developed nations by protecting the 'Intellectual Property Rights' ('TRIPS') of vaccines made by companies who developed and then 'own' the vaccines and make money out of them. (This is the case even when public money has contributed to their development, as discussed in previous programs). These companies and a number of rich nations have been refusing to waive the TRIPS and allow the vaccines to be produced and distributed more fairly. We're a long way off anything resembling 'global health justice' it seems... ACTION: You can let the Trade and Investment Minister, Dan Tehan, know that you support Australia signing the 'TRIPS waiver' so that poorer nations can produce and distribute COVID vaccines: (02) 6277 7420, or (03) 5572 1100.Fpr an update...see The New Daily 11/10/2021https://thenewdaily.com.au/news/2021/10/11/donate-vaccines-end-covid-for-all/?utm_source=Adestra&utm_medium=email&utm_campaign=Morning%20News%20-%2020211011     

Email marketing is a powerful tool for B2B and B2C businesses that can help generate more leads and sales. 59% of B2B marketers name email as their top channel for revenue generation and 80% of business professionals believe that email marketing increases customer retention (Source:optinmonster.com). Ryan Phelan is an email marketing expert who has created and led innovative marketing strategies for high-growth SaaS and Fortune 250 companies for the past two decades. Some of those companies include Canadian Tire, Capital One, Skype, Sprint, and FedEx. His experience in marketing has shaped his approach in creating innovative orchestrations of data technology and customer activations for Adestra, Acxiom, Responsys, and more. Ryan has also been named one of the top 30 digital strategists in the United States and has built a library of leadership through blogs, white papers, and presentations. In today's episode, we'll discuss how to use email marketing to generate sales.  The Road to Email Marketing Ryan worked as a DJ in a nightclub for six years before starting his career in email marketing. As he worked with vendors, agencies, clients, and customers, he found that his years of playing music for a crowd of people taught him lessons he could apply to his marketing career.  As a DJ, Ryan had to entertain 600 people in the club for four and a half hours. He had to constantly be creative and read his audience in order to keep his customers, just as an email marketer needs to with their leads. “Most people don't know this, but there's a science behind [being a DJ]. We had a formula that we actually perfected in a nightclub that worked like a charm,” Ryan said.  4 Key Principles of Email Marketing From his experience as a DJ, Ryan learned four key principles of email marketing we should use to generate sales.    Know Your Audience    To market effectively, we have to know our audience.    As a DJ, Ryan had to focus on the tempo and genre of a song, but more importantly, he had to pay attention to his audience. He had to determine who his audience was, what type of music they liked, and what mood they were in. By gauging his audience's preferences, he could successfully choose the right songs that would lead people to the dance floor or the bar.  He would watch his audience to determine their favorite songs so that he would know what songs to play when he wanted to bring people to the dance floor. He also learned what songs people didn't like so he could drive them to the bar. He used his knowledge of his customers to drive more sales. By knowing his customers, he could keep constant traffic to the bar to generate more income, while also attracting customers to the dance floor to increase their satisfaction. Our goal in email marketing and e-commerce is to recognize a consumer or cohort of consumers and get them to do what we want by providing them with the right information or product. In email marketing, this is called segmentation.  Ryan believes marketing is all about segmentation. The reason he was able to play the right song set was that he knew who his customers were. He knew who was in his crowd. He could look out and read people very well. “[I knew] who was wanting to date somebody else, who was wanting to hit on somebody else, who was just there to have a good time with their friends, [and] who was really wanting to dance,” Ryan said. It was all about knowing his audience.  The same goes for email marketing. We need to know our audience if we want to have any success in directing them towards our products or services. If we want to do email marketing right, we should look at the audience and recognize the different cohort groups. These are groups of people that are similar in type and characteristic. When we know what group a customer falls into, it is easier to send them a tailored message. Our customers will be more likely to resonate with our message and we will be more likely to make a sale.    Determine the Right Channels   In order for our marketing strategies to be successful, we need to make sure we are sending information on the right channels.  Skype was one of the biggest projects Ryan worked with. Skype had 6 billion leads. Until Zoom, everybody used Skype, especially in Europe and Australia. Skype was how people communicated. Ryan worked with them on reactivating a large number of their audience of billions. It was extensive. They had data science. They looked at propensity and put people in cohort groups. And they developed different touchpoints based upon channel propensity which was the biggest thing out of that project.  Each cohort group had a primary, secondary, and tertiary channel they reacted to. For some core groups, it was mobile push notifications. For others, it was direct mail, television advertising, print, banner, or email. Ryan had to develop a media plan based upon a channel's propensity for that cohort group and put together extensive media plans on the best way to communicate with each customer. “It was a big success,” Ryan said. It opened his eyes to the power of data and what it can do. If we want to do email marketing, we need to make sure our customers can actually be reached by email. We have to make sure it is the right channel for communication for our audience.    Use Data   The biggest mistake Ryan made in email marketing was trusting his gut. Even though marketers have asserted for years how important testing is, every once in a while, marketers, including Ryan, go with their gut without looking at the data.   Ryan once had a client with whom he ran a win-back campaign. When customers are inactive and aren't opening their emails, a win-back campaign tries to reactivate people's interest. Ryan created a progression of four emails over 30 days, trying to get the customers back with offers or content. Ryan put them in the order that he thought they should go based on his gut instinct and then launched the campaign. While his client doubted if it was the right order, he assured her that it was.  About three weeks later, the client told Ryan she wanted to reshuffle the email series just to test it. She was the marketing site manager and she knew her brand inside out. She tested her strategy and Ryan tested his strategy thinking he would win. Surprisingly enough, the client's test worked better than Ryan's. Ryan learned that his gut is not always right. Instead of just going off our gut feelings, we should look at what the numbers, science, and data are telling us.   Recognize Changes in the Market   Part of our email marketing strategy should include watching for business tectonic shifts.  Ryan believes COVID-19 has been the biggest tectonic shift currently facing businesses. Because of the pandemic, marketing professionals have had to learn to be more agile. Things can change overnight. In 2020, the World Health Organization characterized COVID-19 as a worldwide pandemic and everything shifted because of it. Marketers found themselves in two camps; they either pivoted quickly with everything they had, or they froze and pulled out of the marketplace.  Being tone-deaf to the changes taking place in the world will only lead us to fail and lose our jobs. The companies that succeeded during the pandemic were the ones that knew their brand voice and knew how to pivot within their brand appropriately. Some retailers had to start curbside pickup to limit store hours. They learned quickly and weren't afraid to pivot. Ryan believes surviving 2020 should be put as a badge on our LinkedIn profiles. The greatest badge of honor are those marketers that pivoted fast enough and took advantage of tectonic shifts so they thrived and grew; they didn't just survive.    Key Takeaways Thank you so much Ryan for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: As email marketers, we need to be creative and read people well. Our goal in email marketing is to recognize a cohort of consumers and provide them with the right information. In order for our marketing strategies to be successful, we need to make sure we are sending information on the right channels.  In email marketing, we can't just trust our gut feeling. We always have to test and look at the data. When everything changes in our world, we can't keep doing what we've always done. We have to pivot to survive in the market.   Connect with Ryan If you enjoyed this interview and want to learn more about Ryan or connect with him, you can find him on LinkedIn. You can also visit his company's website at www.rpeorigin.com.   Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How has email marketing helped you generate more sales? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: 

In this weeks episode: Amanda and CJ talk about a deer running around in Melbourne Streets, giant thongs,  a safe with a condom in it,  a crazy police chase, a farmer using a creative way to get rid of the mice plague and people getting it on on company time while working from home.Get in touch: Email us - fmedeadpodcast@gmail.comFollow us - Twitter (twitter.com/fmedeadpodcast) or Instagram (instagram.com/fmedeadpodcast/) at @fmedeadpodcastSupport the show by donating on Ko-Fi - ko-fi.com/fmedeadpodcastWebsite - fuckmedeadpodcast.com We'd be forever grateful if you took the time to rate and leave a review in your preferred podcast app!Credits: https://www.9news.com.au/national/rogue-deer-runs-down-empty-melbourne-streets-stunning-locals/6c8ee952-8ae4-4457-a0f4-47079c07ebbd https://thenewdaily.com.au/news/good-news/2021/01/27/big-thongs-queensland/?utm_source=Adestra&utm_medium=email&utm_campaign=Morning%20News%20-%2020210128&fbclid=IwAR2Ea-d-APRjxv08MRVeNOqwLzPAUm2g02sipSzAFXi0PJ4NpvGVbtWEoyY https://www.gizmodo.com.au/2021/05/unearthed-safe-in-sydney-reveals-promo-condom-for-vin-diesels-xxx/https://www.dailymail.co.uk/news/article-9654715/Dramatic-arrest-ends-river-fugitive-escaped-police-despite-tasered.html https://www.dailymail.co.uk/news/article-9654401/Farmer-fed-Australias-worst-mouse-plague-goes-brutal-lengths-save-crops.htmlhttps://www.dailymail.co.uk/news/article-9654499/Work-home-Aussies-taking-SEX-BREAKS-middle-shifts-new-research-reveals.html Support the show (https://ko-fi.com/fmedeadpodcast)

Henry Hyder-Smith and Steve Denner started UK-based Adestra in 2004. Adestra is a digital marketing software that helps big companies handle email campaigns, among other things. The company grew nicely. By 2016, it had around $9 million in revenue and a client list that featured some of the U.K.'s best companies. Hyder-Smith and Denner decided it was time to go beyond their borders and enter the U.S. and Asian markets. To fund the effort, they raised $7.2 million from the Business Growth Fund (BGF), one of the U.K.'s largest private equity groups. BGF's investment valued Adestra at around $35 million — a little shy of four times revenue.

Harriet started her career in software development peering over the shoulder of her flatmate. This seems to be a beginning that resonates with many women in coding. Harriet is passionate that it shouldn't fall to luck for girls to find out about coding, like it did for her. In this episode we explore life as a software developer while studying part time, and the different projects she champions to try and improve accessibility and visibility of coding for young girls. Below are some resources that you might be interested in after listening to our chat with Harriet: Resources to learn to code Coding bootcamp in London https://makers.tech/ Short coding challenges in different languages https://www.codewars.com/ Code and other Open Saturdays https://publicengagement.wellcomegenomecampus.org/events/open-saturday-coding Code Club https://codeclub.org/en/ Code academy, learning resources https://www.codecademy.com/learn For educators running activities Tech in the Lab activities on your genome https://www.yourgenome.org/activities/tech-in-the-lab A great online festival for women in tech https://onlinefestival.women-in-technology.com/?utm_campaign=WiTVirtual&utm_source=Adestra&utm_medium=Email- Music: 'Lion' by Sapajou Free download: bit.ly/3q6w8mW --- Send in a voice message: https://anchor.fm/decoding-life-pod/message

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**Jon Boud's All The Rage Replay On www.traxfm.org. This week Dave and Jon discuss long-standing issues around housing and rent that have come to the fore during the Coronavirus disaster in Britain, plus praise for the teachers making the decisions to protect children and their families that Johnson's government have failed too. London Renters Union: https://londonrentersunion.org/ Rent Strike: https://www.rent-strike.org/ Shelter: https://england.shelter.org.uk/housing_advice/coronavirus?utm_source=Adestra&utm_medium=email&utm_campaign=9745&utm_content=Advice%20%7CCovid-19%7C%20Share%7CCampaigners%7C%201&utm_term=64704 It Did Happen Here Podcast: https://itdidhappenherepodcast.com/ The Jon Boud's All The Rage Show Every Wednesday From 7PM UK Time On www.traxfm.org Listen Here: https://buff.ly/2xzGt3B Mixcloud LIVE : mixcloud.com/live/traxfm Free Trax FM Android App: https://buff.ly/2wdzE4I The Trax FM Facebook Page : https://buff.ly/2DAW5ab Trax FM Live On Hear This: https://hearthis.at/k8bdngt4/live/ Tunerr: https://buff.ly/3gykyeQ Tune In Radio : https://tunein.com/radio/Trax-FM-s225176/ OnLine Radio Box: https://buff.ly/2IipztQ Radio Deck: https://buff.ly/2Lff9ts Radio.Net: https://buff.ly/2JlESDg Stream Radio : https://buff.ly/2JlETai Live Online Radio: https://buff.ly/2Lb1fbJ **

**Jon Boud’s All The Rage Replay On www.traxfm.org. This week Dave and Jon discuss long-standing issues around housing and rent that have come to the fore during the Coronavirus disaster in Britain, plus praise for the teachers making the decisions to protect children and their families that Johnson's government have failed too. London Renters Union: https://londonrentersunion.org/ Rent Strike: https://www.rent-strike.org/ Shelter: https://england.shelter.org.uk/housing_advice/coronavirus?utm_source=Adestra&utm_medium=email&utm_campaign=9745&utm_content=Advice%20%7CCovid-19%7C%20Share%7CCampaigners%7C%201&utm_term=64704 It Did Happen Here Podcast: https://itdidhappenherepodcast.com/ The Jon Boud’s All The Rage Show Every Wednesday From 7PM UK Time On www.traxfm.org Listen Here: https://buff.ly/2xzGt3B Mixcloud LIVE : mixcloud.com/live/traxfm Free Trax FM Android App: https://buff.ly/2wdzE4I The Trax FM Facebook Page : https://buff.ly/2DAW5ab Trax FM Live On Hear This: https://hearthis.at/k8bdngt4/live/ Tunerr: https://buff.ly/3gykyeQ Tune In Radio : https://tunein.com/radio/Trax-FM-s225176/ OnLine Radio Box: https://buff.ly/2IipztQ Radio Deck: https://buff.ly/2Lff9ts Radio.Net: https://buff.ly/2JlESDg Stream Radio : https://buff.ly/2JlETai Live Online Radio: https://buff.ly/2Lb1fbJ **

Matt McGowan is the Director and GM at Snapchat Canada - the world's most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expansion in the advertising and marketing space. Originally from New York, this former Wall Street professional now lives in Toronto Canada, with his beautiful wife and 2 young kids. When he's not working, Matt sits on numerous boards including the CPA Ontario, the Banf Wolrd Media Festival, and C2 Ventures, an early stage Venture Capital company. I asked Matt to be a guest on my show to get his point of view on branding and what impact it's having on the digital space. His thoughts on why Snapchat is experiencing such success over the last couple years and what the future of the Snapchat brand looks like in the post-pandemic world.

Matt McGowan has had a multifaceted career with many accomplishments as an entrepreneur and leader in the tech world. He started his career out of university working in financial services on Wall Street at Charles Schwab. He decided the traditional financial services industry was not for him and made the decision to leave the company and join a Silicon Valley startup, Headland Digital Media. The startup was eventually sold to Pearson, after which Matt did his MBA at University of Oxford and then moved into leadership roles in the startup world including becoming COO at PropertyRoom.com, an online auctioning platform, and and Managing Director at Incisive Media, a business media company. After his successes there, he jumped into the world of big tech becoming the head of ad strategy at Google, working in New York on the strategy and operations of their business. Matt then became president of Adestra, a marketing technology company, where he led the sale of the company to Upland Software in 2018 for $60M. Now, he is in his position as Director and General Manager for Snap Inc., where he is leading their growth in Canada. Discussion Highlights: (2:00) Story of his career, being open to opportunities, and having North Star. (8:01) Making the decision to sacrifice and getting excited by the unknown. (11:39) Weighing the risks when making big decisions. (17:08) Why is Snapchat so popular? (19:13) Snapchat's secret sauce - ephemerality and AR. (26:06) From the inside: Snapchat’s fight during COVID. (29:46) WFH from a WFH vet. (35:56) Responsibility of social media companies as we go deeper into the digital world. (38:03) Is social media good for the world? (41:39) “If you take what they give you, you deserve what you get.” *** Have any questions or comments? Email me at noahifergan@gmail.com If you enjoyed the podcast, please consider leaving a short review on Apple Podcasts. It’s super quick and very helpful in spreading our positive message. Follow the Podcast on Twitter and Facebook for more exciting episodes!

TribalScale CEO Sheetal Jaitly is joined by Matt McGowan, Director and General Manager at Snap Inc. They chat all things SnapChat, busting myths about Gen Z, how we use Snapchat to communicate and why it's one of the most successful communicator apps right now. From earlier days at Google and Adestra to meeting Sheetal in Barcelona (are you noticing a trend of where Sheetal meets a lot of our podcast guests?) Matt has a rich history of experience in the software & mobile world. 

Email não pode mais ser pensado para computadores. Precisa ser pensado para celulares. Em março de 2019, a Adestra fez um levantamento que mostrou que a cada dez vezes que um email é aberto, seis vezes isso é feito num celular. Os dispositivos mais usados para a leitura de email são, pela ordem, iPhone, iPad e Android. Segundo o Statcounter, de 2009 para cá, o market share dos computadores caiu 29% no Brasil. E o market share dos celulares subiu 29%. Ou seja, os computadores perdem o mesmo espaço que os celulares conquistam no País. O que nós, profissionais de content marketing, precisamos fazer a respeito? É simples: temos de estar atentos às mudanças e, mais do que isso, nos adaptarmos a elas. Porque os hábitos das pessoas em relação aos emails vêm mudando. O email surgiu em 1971 e a primeira newsletter, em 1978. Tudo mudou de lá para cá — hábitos de leitura, principalmente. Não se pode ficar preso a um comportamento datado de uma época. Seguindo esse raciocínio, a forma como as pessoas liam emails dez anos atrás provavelmente mudou desde então. Pense em sua newsletter, email marketing ou mesmo email pessoal mais como um primo de segundo grau do WhatsApp. Isso vale para tudo: tamanho de texto, disposição de link, layout e outros elementos.

Email não pode mais ser pensado para computadores. Precisa ser pensado para celulares. Em março de 2019, a Adestra fez um levantamento que mostrou que a cada dez vezes que um email é aberto, seis vezes isso é feito num celular. Os dispositivos mais usados para a leitura de email são, pela ordem, iPhone, iPad e Android. Segundo o Statcounter, de 2009 para cá, o market share dos computadores caiu 29% no Brasil. E o market share dos celulares subiu 29%. Ou seja, os computadores perdem o mesmo espaço que os celulares conquistam no País. O que nós, profissionais de content marketing, precisamos fazer a respeito? É simples: temos de estar atentos às mudanças e, mais do que isso, nos adaptarmos a elas. Porque os hábitos das pessoas em relação aos emails vêm mudando. O email surgiu em 1971 e a primeira newsletter, em 1978. Tudo mudou de lá para cá — hábitos de leitura, principalmente. Não se pode ficar preso a um comportamento datado de uma época. Seguindo esse raciocínio, a forma como as pessoas liam emails dez anos atrás provavelmente mudou desde então. Pense em sua newsletter, email marketing ou mesmo email pessoal mais como um primo de segundo grau do WhatsApp. Isso vale para tudo: tamanho de texto, disposição de link, layout e outros elementos.

Our first episode of the year is out! Listen to the hosts Nisha and Nidhi reminisce and reflect upon the last decade - their love for all things Apple, the mainstreaming of UX design, life-altering apps - followed by design trends for 2020 and beyond.  Get to know us at agl.sg and follow us on Instagram at aglsgdesign Credits to Ling Jun for the podcast cover art. Check out her Dribbble page - https://dribbble.com/____Lingjun____ References: Mumbrella closing its Asian arm - https://www.mumbrella.asia/2019/12/why-were-closing-mumbrella-asia?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=READ%20MORE%20»&utm_campaign=Mumbrella%20Daily%20-%2013%2F12%2F19 KPMG customer experience rankings - https://www.mumbrella.asia/2019/12/singapore-airlines-leads-customer-experience-across-australia-hong-kong-singapore-says-kpmg-report?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=READ%20MORE%20»&utm_campaign=Mumbrella%20Daily%20-%2013%2F12%2F19 46 Rules of Genius by Marty Neumeier - https://www.goodreads.com/book/show/21435134-the-46-rules-of-genius 

Tips on how to effectively use email marketing with Ryan Phelan I wish people would just stop this whole discussion around email is dead is. If you think email is dead, then just delete all your emails and just shut it all down. A lot of my initial work with companies is to rethink where their customers are today, not where they were when you developed a program initially. The challenge I always have had throughout my career is what's the right shiny stuff that actually moves the needle or makes a difference? A mistake that a lot of companies make is that they get stale. If they don't change, they don't adapt, they think that they're ... It's almost a brand arrogance. What's the strategic approach? How about we help you get into digital in a smart way that's data-centered? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO EFFECTIVELY USE EMAIL MARKETING [just click to tweet] SHARE THIS EPISODE: HOW TO EFFECTIVELY USE EMAIL MARKETING If you think email is dead, then just delete all your email accounts and shut it all down. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me a friend and a fellow email marketer as well as a fellow member of the Only Influencers Group, which is basically all the leading experts around the world in the email marketing space. My guest today is Ryan Phelan. He is the co-founder of a company called Origin Email. Ryan brings nearly two decades of global online marketing experience to Original Email. He's focused on driving GTM strategies for high growth SaaS software and Fortune 250 companies. Ryan is a respected thought leader in the industry. He's a nationally distinguished speaker and he has a history of working with very large brands and bringing them success companies such as Adestra, Acxiom, BlueHornet, the Sears Holding, Responsys and infoUSA. Ryan has developed digital strategies for companies like that can the entire Canadian Tire, Capital One, Hewlett-Packard, Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, US Bank and many others. In 2013, he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus and the email executive council on the advisory board. Ryan is also involved in many other companies in the startup space as well as advisory board member and investor. What you might not know about Ryan is apparently he is a wicked good cook in the kitchen, as well as the barbecue and has a very extensive wine list and collection at his home, so we somehow need to find a way to get invited over to his place for dinner. I'd like you to join me in welcoming Ryan Phalen to the Real Marketing Real Fast podcast today. Well, hey Ryan, welcome to the Real Marketing Real Fast podcast today. Ryan Phelan: Hey. Thanks, Doug. I'm so honored to be here. This is really going to be fun. So, thank you. Doug Morneau: Well, I think so as well. I mean, you've got a long track record helping people in digital and especially in the email marketing space and that's how we connected was through the Only Influencers group. I had a number of guests on my podcast over the years, and when I've asked about people, your name's come up. I was just putting together an email proposal for somebody in the US and they said, "Yup. I'm working with Ryan. Ryan's helping me." So welcome to the show. Super excited to draw out all of your expertise and help our listeners solve all their marketing problems in the next 30 to 45 minutes. Ryan Phelan: Man, that's going to be amazing. I am so glad I'm sitting down and strapped in for this one. That's great. Doug Morneau: Why don't you walk us through kind of what you're doing now because you're offering a service I think as quite unique in terms of helping business owners make the right marketing decisions.

1)The Splinternet.  2) The Japanese Emperor  https://www.bbc.co.uk/news/world-asia-48020703?ns_campaign=bbcnews&ns_mchannel=social&ns_source=twitter&ocid=socialflow_twitter https://www.nytimes.com/2019/04/29/world/asia/emperor-akihito.html?emc=edit_na_20190430&nl=breaking-news&nlid=57717561ing-news&ref=cta 3) Indonesia - https://www.bbc.co.uk/news/world-asia-48083051?ocid=socialflow_twitter  4) Born as a Man - https://www.bbc.co.uk/sounds/play/m0004l71  Mary – the weight lifter - https://twitter.com/titaniamcgrath/status/1123442051436228608?s=12 5) Arthur Miller - 6) Greta and Guidance  https://www.spiked-online.com/2019/04/29/we-need-a-grown-up-debate-about-climate-change/ 7) ) China - https://twitter.com/pdchina/status/1123062838958780416?s=12 https://www.facebook.com/729895575/posts/10161579877505576?s=771655947&v=i&sfns=mo 8) Leeds – Obesity and Parenting - https://www.bbc.co.uk/news/health-48113843  9) Brexit and Africa - https://www.gov.uk/government/news/foreign-secretary-jeremy-hunt-uk-wants-to-be-partner-of-choice-across-africa 10) Spain, Barcelona and books - https://www.theguardian.com/books/2019/apr/18/barcelona-school-removes-200-sexist-childrens-books https://blogs.spectator.co.uk/2019/04/the-deserved-winners-and-big-losers-of-spains-general-election/?utm_source=Adestra&utm_medium=email&utm_content=Evening%20_Blend_20190429&utm_campaign=Evening_Blend 11) Californian shooting - https://www.christianpost.com/news/pastor-of-gunman-in-calif-synagogue-shooting-calls-it-horrible-act-of-evil.html?uid=38b40306c7&utm_source=The+Christian+Post+List&utm_campaign=29f968492d-EMAIL_CAMPAIGN_2019_04_29_04_12&utm_medium=email&utm_term=0_dce2601630-29f968492d-2509241 12) The Quantas Alliance - https://www.theaustralian.com.au/nation/qantas-bars-religious-leaders-from-lounge/news-story/1eb55e2826ab580f8d69107367736032 http://www.openculture.com/2014/03/publisher-places-a-politically-correct-warning-label-on-kants-critiques.html?fbclid=IwAR3yh_SDIZ8_Vm6zgiIJhvM40cPopy_4FI9J63y-g5SKGzReqFNpBdxSgec Quote of the Week:  “To be sure, this life is not everything; but it is seldom a medical man has true religious views—there is too much pride of intellect.” _ George Elliott – Middlemarch    

1) Ukraine -  https://www.spectator.co.uk/2019/03/in-ukraines-presidential-elections-life-is-imitating-netflix/ https://www.bbc.co.uk/news/world-europe-47763176 2) Theybies and Childism - https://www.youtube.com/watch?v=7AlKRfy66Tw&feature=share&fbclid=IwAR0OhtIVtv0Uauwllz-ZeW375DJZGcfA1DQtNeRQkOSkdjLYkk9a3wFQ72s:25   https://www.spectator.com.au/2019/03/mother-sister-brother-produce-a-baby/?fbclid=IwAR1oPIHKsLlFxyZOlnURC_7qq6elrFUYIkCWwSrq-YfdSbFegDQUK2EMsl8  https://www.christianpost.com/news/crucifix-removed-from-montreal-city-council-to-reaffirm-secular-character.html https://www.lifesitenews.com/news/court-orders-christian-to-pay-55000-to-trans-politician-for-calling-him-biological-male   3) Moral Maze – Puritanism –- https://www.bbc.co.uk/sounds/play/m0003jj5  https://www.thenational.scot/news/17538407.bbc-question-time-defends-lgbt-morality-debate/ https://www.bbc.co.uk/iplayer/episode/m0003mp9/question-time-2019-28032019 Coeercice and Controlling behaviour - https://twitter.com/scotgov/status/1112655845525995520?s=12 5) New Zealand - https://blogs.spectator.co.uk/2019/03/is-new-zealand-really-such-a-tolerant-country/?utm_source=Adestra&utm_medium=email&utm_content=The%20best%20of%20Coffee%20House%3A%2030%20March&utm_campaign=Best_of_Coffee_House  6) Unplanned - https://www.lifesitenews.com/news/watch-trailer-released-for-unplanned-movie-about-abby-johnsons-pro-life-con?utm_content=buffer3397e&utm_medium=WCDM%2BBuffer&utm_source=facebook&utm_campaign=WCDM&fbclid=IwAR1kc2QVFi3vINN5x-XGJoQ7ZgkWjBDvdzgK0BTjQLTz3fTcpyslOAAqHxc 7) Restriction on science – - https://quillette.com/2019/04/01/activists-must-stop-harassing-scientists/ Pseudo Science - https://www.spectator.co.uk/2019/03/lying-with-science-a-guide-to-myth-debunking/  8) Melvin Bragg – Unbelievable – https://www.premierchristianradio.com/Shows/Saturday/Unbelievable/Episodes/Unbelievable-Why-William-Tyndale-s-Bible-changed-the-world-Melvyn-Bragg-and-Ben-Virgo?fbclid=IwAR1gG6Qfm2TMYv5kcR2IEIwV3nsY396Ettlqtur1P6O41RhIfVW9x4CeW7o 9) Difference between Americans and British – the Cure - https://twitter.com/stormhuntley/status/1112344763049615361?s=12  “Road unsafe when this sign is under water” (US sign).  Robin Aitken – The Noble Liar – “ our ruling elite in Britain– the politicians, lawyers, academics and media people – view the current state of affairs as a positive thing;”we have banished superstition”, they say, rejoicing at the thought; but there remains a sceptical minority who look at the society brought into being by this type of thinking and see little to admire. The liberal hegemony has created an unhappy society which doesn’t really know what it believes in. And whether you are a supporter of the current orthodoxy or not, here is one thing you can rely on: it is not permanent. The qualities that make Christianity a force to be reckoned with– the truth that wins human hearts and compels belief – will not change, and will go on winning converts to its banner. In the coming years, who is to say whether the old beliefs will not triumph again over the arid fictions of our current noble lie?”            

1) United Methodists Defend Biblical Teaching   https://juicyecumenism.com/2019/02/23/african-united-methodists-wont-trade-bible-for-dollars/ 2) India and Pakistan  3) Brexit betrayal – https://blogs.spectator.co.uk/2019/02/jeremy-corbyns-brexit-betrayal-is-complete/?utm_source=Adestra&utm_medium=email&utm_content=Evening%20_Blend_26022019&utm_campaign=Evening_Blend  4) Shamima Begum – 5) Hate Speech - https://eu.detroitnews.com/story/news/local/michigan/2019/02/25/gay-rights-leader-accused-burning-down-home/2816523002/ https://twitter.com/spikedonline/status/1100093417420476416?s=12 https://www.theaustralian.com.au/opinion/columnists/the-mocker/the-mocker-jussie-smollett-case-elitist-response-play-to-victimhood-mentality/news-story/bd99feec292a7c815aa5428085e7ec06?utm_source=The%20Australian&utm_medium=email&utm_campaign=editorial&utm_content=TodaySHeadlines  6)  George Pell -   https://www.bbc.co.uk/news/world-australia-47366113?ns_mchannel=email&ns_source=newsdaily_newsletter&ns_campaign=NEWS_NLB_WK09_Tues_26_February&ns_linkname=bbcnews_pell_newsworld_pell&ns_fee=0  7) Gender issues… https://www.bbc.co.uk/news/uk-england-birmingham-47282724?ocid=socialflow_facebook&ns_campaign=bbcnews&ns_mchannel=social&ns_source=facebook&fbclid=IwAR1diskzKASmL7qPwjFLP_a75tw4TAMFcd8EF46ZDgaivzG14c13m7ebb7A http://archbishopcranmer.com/faith-sexuality-conversion-therapy-research/  https://www.theguardian.com/society/2019/feb/23/child-transgender-service-governor-quits-chaos https://www.theaustralian.com.au/higher-education/university-clubs-must-fall-in-line-on-gender/news-story/b9e5f427bc804fd47f696c4885b39df3?utm_source=The%20Australian&utm_medium=email&utm_campaign=editorial&utm_content=TodaySHeadlines https://www.bbc.co.uk/news/entertainment-arts-45329067    https://www.christianpost.com/news/ontario-passes-law-government-seize-children-parents-oppose-gender-transition-186332/?fbclid=IwAR3znvjuXqAWgcn0kvgjiPLB8t2VH4gwf81c-l4LWELjSh364C6I8SvAEaA https://www.youtube.com/watch?v=GRc_jqXlSOU    8) Abortion - https://www.christianpost.com/news/shocking-inhumane-extreme-senate-democrats-block-bill-to-protect-babies-born-alive.html?uid=38b40306c7&utm_source=The+Christian+Post+List&utm_campaign=a4f05959e7-EMAIL_CAMPAIGN_2019_02_26_06_13&utm_medium=email&utm_term=0_dce2601630-a4f05959e7-2509241 9) Culture -  http://theconservative.online/article/scottish_musical_fascists  https://www.theguardian.com/australia-news/2019/feb/25/snake-plane-australia-scotland-shoe?CMP=Share_iOSApp_Other “On the whole, I do not find Christians, outside of the catacombs, sufficiently sensible of conditions ... Why do people in church seem like cheerful, brainless tourists on a packaged tour of the Absolute? … Does anyone have the foggiest idea what sort of power we blithely invoke? Or, as I suspect, does no one believe a word of it? The churches are children playing on the floor with their chemistry sets, mixing up a batch of TNT to kill a Sunday morning. It is madness to wear ladies’ straw hats and velvet hats to church; we should all be wearing crash helmets. Ushers should issue life preservers and signal flares; they should lash us to our pews. For the sleeping god may wake someday and take offense, or the waking god may draw us to where we can never return.” —Annie Dillard, Teaching a Stone to Talk: Expeditions and Encounters (New York: Harper & Row, 1982), pp. 40-41. https://www.youtube.com/watch?v=xvqeSJlgaNk Peter Took – The Monkees.  

1) France and the Macron Riots - https://blogs.spectator.co.uk/2018/12/emmanuel-macron-has-united-france-against-him/?utm_source=Adestra&utm_medium=email&utm_content=Evening%20_Blend_03122018&utm_campaign=Evening_Blend 2) The EU – Andalusia and Italy - The EU in the UK – . https://www.podbean.com/media/share/dir-b6gka-51d2627  3) UN Migration Compact and Vegans and Islamaphobia Goging to Scottish Parliament https://www.youtube.com/watch?v=QAl2onqFLMs&feature=youtu.be&t=70&fbclid=IwAR1oZoGxtfjfiy-4nOj6AcrxKOdJ1pr38rO6kowyDPKnSYQcC8wp90x9CKE 4) Apple Censorship - https://twitter.com/RealSaavedra/status/1069783830033162240 5) Chick Fil – A - https://www.lifesitenews.com/news/new-jersey-university-blacklists-chick-fil-a-over-christian-corporate-value?utm_content=buffer6993c&utm_medium=WCDM%2BBuffer&utm_source=facebook&utm_campaign=WCDM  6) Veganophobia - https://www.independent.co.uk/life-style/bringing-home-bacon-vegan-offensive-idom-shareena-hamzah-phrases-animals-a8664796.html  7) Orcs – Lord of the Rings https://www.youtube.com/watch?v=Up9nJLkxzlk  8)  George Bush - https://blogs.spectator.co.uk/2018/12/mourn-bush-sr-but-dont-celebrate-him-for-what-he-did-to-america-and-the-world/ 9)  Point of View – Sunday – Roger Scruton - https://www.bbc.co.uk/sounds/play/m0001ccq (from 3 min doubts about Islam – and labels) 10) Sex, Gender and Sport - https://www.bbc.co.uk/programmes/m0001f05 £80,000 on Trans prisoner - https://www.telegraph.co.uk/news/2018/11/19/trans-murderer-serving-life-will-receive-80k-gender-reassignment/?fbclid=IwAR0_IT18ODqmpFL_UPM605VDM3ESpcTn59X-MDa1enG_Kxg9ERx7CWT1SEE John Mason - https://www.christian.org.uk/news/snp-criticised-from-within-over-push-for-gender-self-declaration/?fbclid=IwAR1_oGA9AKklFmAgXbs_AxCishi8f-Tup-nF0QQQzPT12hGxoF9QX7xCkEc 11) The Holocaust - https://www.cufi.org.uk/news/shocking-new-poll-shows-a-third-of-europeans-know-nothing-or-little-about-holocaust/ 12) Fury and Wilder - https://www.youtube.com/watch?v=WORU4neE3hg Quote of the week – GK Chesterton “At least five times the Faith has to all appearances gone to the dogs. In each of these five cases, it was the dog that died.”

Quantum 13 1) Sex definition US -  https://www.nytimes.com/2018/10/21/us/politics/transgender-trump-administration-sex-definition.html?nl=top-stories&nlid=57717561ries&ref=headline  Australia – Tasmania - https://www.theaustralian.com.au/national-affairs/state-politics/tasmania-on-verge-of-removing-gender-from-birth-certificates/news-story/22e558f7dea37b3d2723036f9e628ee2?utm_source=The%20Australian&utm_medium=email&utm_campaign=editorial&utm_content=TodaySHeadlines UK – https://theweeflea.com/2018/10/23/two-messages-two-different-kingdoms-one-answer/ https://www.telegraph.co.uk/news/2018/10/12/bbc-will-have-gay-characters-shows-combat-heteronormative-culture/  2) Abortion….Diana Johnson. https://www.youtube.com/watch?v=Ce8Xe3eWCww&feature=youtu.be Death from illegal abortion - https://www.lifesitenews.com/opinion/think-10k-women-died-from-illegal-abortions-before-roe-think-again?utm_content=buffer43c0d&utm_medium=WCDM+Buffer&utm_source=facebook&utm_campaign=WCDM Queensland - https://mobile.abc.net.au/news/2018-10-17/abortion-legal-in-queensland-after-historic-vote/10382538?fbclid=IwAR2YmIV4hsWn-3afNXFQ4VGZSJuUbL_avI3AC37ZdTN0mFrE7Bx_ZKUJitY&pfmredir=sm 3) State Pimps– https://blogs.spectator.co.uk/2018/10/how-was-the-pimping-out-of-an-autistic-girl-allowed-to-happen/?utm_source=Adestra&utm_medium=email&utm_content=Evening%20Blend%2018102018&utm_campaign=Evening_Blend 4) Yemen - 5) Brexit - https://theweeflea.com/2018/10/25/the-great-deception-part-6-the-rocky-road-to-rome/ 6)  History is too white –  7) Eugene Peterson - https://www.premierchristianity.com/Blog/Remembering-Eugene-Peterson-The-man-behind-The-Message  8) Harry and Meghan - https://www.theaustralian.com.au/news/nation/duke-and-duchess-of-sussex-separate-for-70km-crossing-to-queenslands-fraser-island/news-story/d835cb0b4624cd741d2e358aed477d4b?utm_source=The%20Australian&utm_medium=email&utm_campaign=editorial&utm_content=TodaySHeadlines Quote of the Week - "The chief misery of the church lies in the fact that there are too many ministers who are ministers before they are Christians”.  

The guys play the yes/no game show to catch up on the Brexit backstop. Dr Kathryn Simpson, Senior Lecturer (Associate Professor) in Political Economy at Manchester Metropolitan University, then outlines how Ireland has transformed from a 'sponger' to a net contributor in 2014; The popular scepticism in the early 2000s; The nine referenda we've had on the EU; The impact the financial crisis had on Ireland's relationship with the EU and; How likely is Ireland to follow the UK out of the EU? You can find Dr Kathryn Simpson on twitter - @DrKathrynSimps Her paper, The Model EU Citizen? Explaining Irish Attitudes towards the EU, is available [here](http://journals.sagepub.com/doi/full/10.1177/2041905818764701?utm_source=Adestra&utm_medium=email&utm_content=8J0227&utm_campaign=not+tracked&utm_term=&)

Today we have Steve Denner, the co-founder and COO of Adestra. Adestra is an email and marketing automation platform that helps companies take people through a customer journey to give them exactly what they want. They make a distinction that it is a software and a service. I see why because all of the customer videos about Adestra talk about their high touch approach with dedicated account managers. Here’s a glimpse of what you’ll learn: [1:30] Jeremy introduces his guest, Steve Denner. [2:30] Steve talks about the internet landscape in 2004 and the opportunity he saw. [5:45] Where did the idea for Adestra come from? [9:30] Challenges faced along the way. [11:30] Popular features for Adestra starting out. [17:30] How Steve’s team serves their clients. [23:30] Incorporating customer feedback. [27:00] Why it’s important to hire the right people. What is Scrum Methodology? [30:00] Steve talks about developing an automation suite. [34:30] How are people using Steve’s heat mapping tool? [39:00] Steve talks about working with Incisive Media. [42:00] Who are the best clients to use Adestra? [44:00] How to connect with Adestra. [45:30] What does it take to attract talented team members? In this episode… What would an automation platform that has a heart look like? Seriously! Is it even possible? Doesn’t automation imply that it’s all about efficiency and results not about providing a human touch? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Steve Denner. In his conversation with Jeremy, Steve opens up about how Adestra got started, why he made the leap to start the company, challenges that he and his team have faced along the way, why they’ve chosen to incorporate customer feedback, who the best clients are to use Adestra’s services, how they are able to attract top-level talent, and so much more! You don’t want to miss a minute of this engaging episode featuring Steve! When was the last time you saw a great opportunity and seized upon it? How did it turn out? Are you glad you took action on what you saw? How would you respond if you saw a significant opportunity in the marketplace today, would you take the risk and go for it? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur, Steve Denner. Steve shares about what it was that he saw back in 2004 when he surveyed the internet landscape and decided to create what would become, Adestra. You don’t want to miss this great opportunity to learn from a key leader who was able to see what others couldn’t at a critical time. Make sure to check out this fascinating episode! How would you respond if you’ve been in an industry for years churning out high-quality results for your clients but still had to fight tooth and nail to convince new clients that you could handle their business? Would you throw your hands up in frustration or would you find a way to prove them wrong? On this episode of Inspired Insider, Steve Denner shares how he and his team used the challenging moments they faced as fuel to keep them motivated and pushing the envelope of excellence. While it wasn’t always easy, Steve and his team remained committed to making a name for themselves and serving their clients with dedication and professionalism. To hear more about Steve’s journey with Adestra and the challenges they faced along the way, make sure to listen to this informative episode! One of the best ways to gauge the quality of an organization is to look at the people they employ. How would your company rank in this regard? Do you have the best people in your field? What could you do to up your game and attract top talent to your organization? On this episode of Inspired Insider, you’ll hear from business leader Steve Denner. Steve is convinced that the quality of their team members at Adestra is what really sets them apart in their industry. Find out how Steve and his leadership find the right team members and create a culture of success by listening to this exciting episode, you don’t want to miss it! Did you know that listening to your customers and incorporating their feedback can help you build a rock-solid reputation in the marketplace? It’s true! According to Steve Denner, the way their team members treat their clients and listen to their concerns is one of their secret weapons. At Adestra, they take pride in being one of the top quality automation platforms in the marketplace today but they also hold in high regard their reputation for how they treat their clients. To hear more about their approach as an automation platform with a heart, make sure to listen to this powerful episode of Inspired Insider! Resources Mentioned on this episode https://www.adestra.com/ Scrum: The Art of Doing Twice The Work In Half The Time Sponsor for this episode The Internet Retailer Conference & Exhibition – better known as IRCE – is your one-stop-shop for all of your e-retail needs. This conference and trade show offers you everything your business needs to stay ahead of your competition, in one simple location. IRCE is right around the corner in Chicago so go to www.irce.com to find out more. *************** Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

On this weeks episode of C-Suite Success Radio, your host and executive coach Sharon Smith interviews Matthew McGowan, President and a member of the Board of Directors at Adestra, an enterprise marketing technology business. Matthew shares stories about success and the obstacles along the way. You will learn how he defines success and the lessons he has learned to help you gain the edge you are looking for.  Adestra http://www.adestra.com/ Matthew https://www.linkedin.com/in/mcgowan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Precisamos colocar ordem em nossa mente! Atentar em direções especificas que geram profundidades. Adestra-la a focos específicos dos Céus obteremos porções jamais vividas.

For the past several years, a great deal of effort has gone into bridging the gap between online advertising and direct digital marketing. As advertising continues to grow online, the need for addressing individual messages is greater than it has ever been. Jeffrey’s guest today is helping businesses address this challenge through e-mail marketing. Matt McGowan, president of Adestra, joins Hayzlett to share what he’s learned throughout his 20 years as a digital marketer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps.Plus, Jim and Dave also discuss :75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results?Google Penguin Update! Stahp Already!U.S. Supreme Court Refuses to Hear Google Book Scanning CaseGoogle Displaying A Featured Snippet From User Generated CommentsFinally, Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President as McGowan, head of strategy for Google's America's ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately.

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps.Plus, Jim and Dave also discuss :75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results?Google Penguin Update! Stahp Already!U.S. Supreme Court Refuses to Hear Google Book Scanning CaseGoogle Displaying A Featured Snippet From User Generated CommentsFinally, Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President as McGowan, head of strategy for Google’s America’s ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately.