School of Impact

Tired of soul-sucking sales tactics and burnout-inducing marketing strategies? Then this episode is for you. In Episode 276 of the School of Impact, we dive deep into how to attract clients in a truly ethical and sustainable way—no spammy DMs, no algorithm worship. I'm sharing the raw truth behind how I built multiple six- and seven-figure businesses using attraction-based marketing, while helping over 230 coaches do the same. You'll learn the mindset shifts, core strategies, and daily practices to become an in-demand coach—one who leads with value, converts through connection, and grows with freedom. Ready to stop chasing clients and start leading with purpose? Tune in now.   “If you want to get clients in an ethical way, and you want to make it easy to get clients, and you want to make it easy to grow, you have to be the in demand leader that your audience needs. You have to be the thought leader that your audience needs.”   Hear more about: Why Being “In Demand” Starts with Who You Are Learn how shifting your beliefs, energy, and identity can make client attraction effortless—starting from within rather than with more hustle. The Power of Ethical, Inbound Marketing Discover how the host generated one of their biggest revenue months ever with zero outbound messages, proving that value-driven, pull marketing still works. The “In Demand Coach” Roadmap Get an inside look at the strategic framework that's helped over 230 coaches grow—covering messaging, content ecosystems, and conversion systems. Conversion Content Campaigns That Actually Work Hear how to replace aggressive sales tactics with intentional content campaigns that pre-sell and shift beliefs through story and strategy. How to Build a Lean, Profitable Business Find out how a $2M+ business is being run with just a VA and part-time editor, emphasizing simplicity, SOPs, and focused execution. A Daily Rhythm for Consistent Client Growth Learn the four daily time blocks (coaching, creation, connection, cultivation) that help keep momentum and impact high—without burnout. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you're an online fitness or health coach looking to grow your business to consistent five-figure months—or even scale to multiple six or seven figures—don't miss this episode of the podcast. Jason Milan breaks down a clear, three-phase roadmap to help you attract clients predictably without burnout, sleazy sales tactics, or endless DMs. You'll learn how to dial in your messaging, craft an irresistible offer, build content and conversion systems that actually work, and ultimately scale your business with simplicity and impact. Whether you're just starting or ready to refine your systems and elevate your brand, this episode is packed with actionable insights you won't want to miss. Tune in now!   “If you can articulate the problem better than your ideal client can, they're going to automatically assume that you can solve the problem. Because how else would you know how to communicate it that well if you didn't also know how to solve it.”   Learn more about: Follow a Three-Phase Business Roadmap: A strategic growth path for online fitness and health coaches:Monetize (0–5 clients/month); Scale (5–20 clients/month); and Impact (20+ clients/month). Effective Messaging Drives Conversion: Being able to articulate your client's problems better than they can is a powerful positioning tool.  A Clear Offer Is More Important Than a Great Program: Your program might be amazing, but if your offer—how you communicate its value—is weak or unclear, it won't convert. Use Focused, Sustainable Lead Generation: Instead of scattered tactics, Jason advocates for focusing on one social media channel, building a rhythm of content (connection, influence, authority, conversion), and getting at least 10 leads a day to maintain a predictable pipeline. Systematize Before You Scale: Many coaches burn out because they try to scale chaos. Building delivery systems, onboarding flows, and retention offers first ensures the business grows without compromising client results or personal sanity.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you're a coach, content creator, or entrepreneur struggling to stand out with your content, you need to hear this. In episode 274 of the School of Impact podcast, discover how Jason uses a custom GPT—trained entirely on his voice, content, and copywriting frameworks—to effortlessly produce high-performing, on-brand content across platforms. Whether you're tired of generic AI outputs or want to scale your messaging without sounding robotic, this episode is packed with actionable insights on building a powerful AI assistant that sounds just like you. Tune in and learn how to turn your voice into a content machine.   “One of the secrets of this is, if you are not a great copywriter, and if you don't have loads of successful content or if you don't have loads of successful transcripts that you have from videos that you've done that have converted, to be honest, you're gonna have a mediocre chatGPT bot. So having a really good copy is key.”   Key Takeaways: Custom GPTs Are Most Effective with a Solid Knowledge Base: To get high-quality, personalized content from AI, you must feed it with a strong knowledge base—your own successful posts, transcripts, and frameworks. Generic inputs lead to generic, ineffective outputs. Voice-to-Text Is a Powerful Instruction Tool: Jason uses voice texting to create detailed, authentic instructions for his custom GPTs, enabling them to replicate his tone, style, and strategic approach to copywriting. Content Creation Should Start with Your Genius Zone: AI should enhance your strengths—not replace them. Whether it's video speaking or writing, start with your natural medium and let AI help repurpose and scale it across platforms. GPTs Are a Leverage Tool, Not a Shortcut: AI should be used to create efficiency, not to avoid effort. When used properly—especially with brain dumps and structured refinement—it can help you generate endless content that still sounds like you.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Are you tired of the burnout that comes with chasing clients through DMs, constantly posting on social media with little return, and feeling stuck in feast-or-famine revenue cycles, this episode is for you. In Episode 273 of the School of Impact Podcast, you'll discover a five-part system that helps coaches and online service providers consistently attract 50–100 clients—without the chaos. From crafting magnetic messaging and building a strategic content system to designing conversion events and scaling with a tiered offer strategy, this episode delivers actionable insights backed by real-world success. Tune in now and learn how to grow your business with clarity, consistency, and sanity.   “We don't have to be aggressive in the DMS, chasing people. We just have to be better with communication, with being able to speak our message in an influential way”   Hear more about: Messaging Is Everything: Clear, specific, and emotionally resonant messaging is more effective than generic content. The key is to speak directly to your audience's external struggles and internal frustrations in their language, with a unique angle that helps you stand out in a noisy market. Strategic Content Systems Outperform Random Posting: Success doesn't come from constant, scattered posting. Instead, create a strategic content system that includes connection, authority, proof, and conversion posts—while also shifting beliefs and leading your audience through a buying journey. Conversion Events Create Predictability: Relying on high-volume DMs for sales leads to burnout and low conversion. Instead, run regular conversion events like live workshops, VSLs, or challenges to move leads through the buying pyramid in a more structured and scalable way. Email Lists Provide Leverage and Longevity: Social media visibility is fleeting. Consistently growing and nurturing your email list ensures better audience control, deeper engagement, and increased trust—all of which lead to more conversions over time. Tiered Offers Drive Sustainable Growth: You don't need to constantly acquire new clients to scale. A well-structured, tiered offer—where clients can move between one-on-one and group options—helps increase client retention, stabilize monthly revenue, and simplify scaling without overcomplicating your business.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this transformative podcast episode, the speaker unveils a game-changing approach to building and scaling a coaching business through a strategic 4-hour daily routine. Drawing from his remarkable entrepreneurial journey—which includes transforming a struggling gym with just $190 into a thriving 300-member business, launching a successful online fitness platform, and creating a marketing consulting company—he challenges traditional hustle culture and provides a practical, sustainable framework for business growth. The episode offers listeners an intimate look into how strategic time management, focused effort, and intentional work can lead to significant professional success without burning out.   "Your message matters now more than ever. Don't be afraid to speak, be seen, be heard, and be impactful."   KEY HIGHLIGHTS:   *Personal Success Story: Built a gym from $190 to 300 members, grew an online fitness business, and created a marketing consulting company   *Critique of Hustle Culture: Challenges the notion that working long hours equals success   *4-Hour Workday Structure: 1. Creation (1 hour): Content marketing and client materials 2. Coaching (1 hour): Client check-ins and support 3. Connection (1 hour): Networking and lead generation 4. Cultivation (1 hour): Business systems and long-term growth projects   *Productivity Tips: Limit social media by deleting apps and setting strict time limits Focus on high-value tasks that directly grow your business Delegate busy work to virtual assistants Theme different days for specific business activities   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this powerful episode recorded from Punta Cana, Dominican Republic, I shared an in-depth strategy for transforming your marketing approach by mastering the art of messaging. Drawing from personal experiences in the online fitness industry and entrepreneurial coaching, he reveals how precise communication can help businesses attract high-quality leads and ideal clients. The discussion goes beyond traditional marketing tactics, offering a nuanced framework for connecting with potential customers on a deeper, more subconscious level.   "If you can articulate the problems better than they can, they're gonna assume you have the solution."   KEY TAKEAWAYS:   Messaging Fundamentals Say the right words to the right people Position your offering as unique Speak directly to your ideal client's subconscious   Three-Part Messaging Framework Character & Conflict: Deeply understand your ideal client's external and internal struggles Uniqueness: Develop a big idea that sets you apart Storytelling: Share authentic backstories and client success narratives   Practical Strategies Create a detailed client avatar Identify the "villain" preventing client success Develop a unique solution/mechanism Use emotional storytelling to connect Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you've ever questioned your value as a coach, struggled with imposter syndrome, or felt stuck trying to get consistent leads, you need to hear this episode. Jason shares how he went from making $22,900 a year as a firefighter to earning $20K in a single day—and breaks down the exact 20% of actions that drove 80% of his results. From unlocking deep conviction in his offer to building an "invisible funnel" that consistently brings in clients without chasing leads, this episode is packed with powerful, real-world strategies that are working right now. Hit play and get ready to shift how you show up in your business.   “With the right messaging, you start to create this ecosystem that nurtures your audience, and it does it consistently and predictably without you having to be there. When you have the right messaging and the right content plugged in the right content system, it literally does the heavy lifting for you, and then the sales become much easier.”   Key takeaways: Conviction in Your Offer Matters: Deep, embodied conviction—not just surface-level belief—is crucial. Confidence comes from owning your results and recognizing your journey, which helps overcome imposter syndrome. Reflect on Your Journey: Ask yourself if your younger self would be proud of what you've built. Revisiting personal wins can reignite motivation and restore self-belief. Offer Positioning Is Critical: Position your offer in a way that solves a specific pain point for your audience. In this case, “I'll build your marketing, you just close the deals” directly addressed the gap many coaches face. Simple, Clear Messaging Converts: Avoid vague offers. Be specific and outcome-driven in how you communicate the value of your service. Build a Warm Audience (Invisible Funnel): A non-linear funnel—leveraging a content ecosystem across platforms like Facebook, groups, email, and YouTube—can nurture leads without manual outreach. Nurture Means Care: True nurturing is about helping people grow and win before they ever buy from you—not just “warming them up” for a sale. Messaging Is Like Speaking the Right Language: If your audience isn't responding, it's likely a messaging issue. Say the right words, in the right way, to the right people. Your Message Matters: Be bold in sharing your voice—impact starts with being seen and heard.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you're a coach, consultant, or creator who's tired of chasing vanity metrics and wondering why a massive follower count isn't translating into income—or impact—this episode is a must-listen. In it, you'll get a raw, real look at how to actually monetize a small audience. You'll hear behind-the-scenes stories from a coach who's helped influencers with hundreds of thousands of followers struggling to hit $10k/month, while others with just a few thousand raving fans are consistently earning $30k, $40k, even $50k. This isn't about hype—it's about purpose-driven messaging, building community around a deeper mission, and using a powerful strategy that includes your “big idea,” identity, unique mechanism, and social proof to attract and convert your ideal clients. If you're ready to stop chasing numbers and start building a business that brings both freedom and transformation, tune in now. Your message matters more than ever.   “I find that if you truly nurture people which stands for, care for and encourage the development of, you're gonna have people that stick around with you. You're not gonna have leads that just die on a list. You're gonna have leads that are constantly engaged with you, because you are truly helping them grow. You are solving problems.”   Key Takeaways: A Big Audience Doesn't Equal Big Income: Many influencers with huge followings are barely scraping by, while others with small, engaged audiences are making 5-figure months. It's not about how many followers you have—it's about how you nurture and serve them. Purpose-Driven Brands Win: People connect with why you do what you do, not just what you do. Infusing your deeper mission into your brand builds loyalty and attracts your ideal clients. The Four Sales You Must Make: To convert leads into clients, you must sell: A new belief (big idea); A new identity they aspire to; A unique mechanism (your signature framework); and Social proof (stories and case studies) Content Ecosystems Outperform Linear Funnels: Traditional funnels are outdated. People engage through multiple platforms and in non-linear ways. Creating a strategic, nurturing content ecosystem (e.g., Facebook + YouTube + email) keeps your audience engaged and ready to buy when the time is right. Messaging is the 5% That Drives 95% of Results: Whether you're running ads, posting content, or speaking to your list—your ability to communicate your message clearly and persuasively is the most powerful lever in your business.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you're ready to elevate your business, message, and mission with deeper purpose and authentic alignment, don't miss this latest episode of the School of Impact podcast. Explore how your "deeper why" becomes your North Star, why big ideas matter more than tactics, and how to operate from your zone of genius to build real momentum—without selling your soul or chasing validation. Whether you're a coach, creator, or entrepreneur, this episode will remind you that your message does matter—and it's time to light yourself on fire with passion and let it shine. Listen in now.   “You gotta find what are you naturally good. You start with what you feel more comfortable with, and then you build the confidence, you learn the skills, so you can apply it everywhere.Then you use that platform to share your story, to share your wisdom, to share your message, to basically magnetize your people, because when you're deeper why and your big idea flows through your gifts, that's when things start to take off.”   Gain insight on: Authenticity Over Strategy: True success in business and marketing comes from showing up authentically—your realness connects more powerfully than any tactic or trend. Discover Your "Deeper Why": Identifying your core purpose (your North Star) beyond surface-level goals helps you stay grounded and aligned in your message and mission. Stand Firm in Your Convictions: Don't compromise your values to gain clients or validation. Sharing your beliefs boldly can attract the right people and build trust. Leverage Your Zone of Genius: Focus on what comes most naturally to you—whether it's speaking, writing, or connecting—and let that guide how you share your message. Create Without Seeking Validation: Success isn't measured by likes or applause. Fall in love with the process, create from joy and service, and trust your message will resonate.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Struggling to make your content work? In the latest episode of the School of Impact, we dive deep into the secrets of crafting powerful messaging that turns engagement into leads, calls, and sales. Learn how to break free from the "content friend zone" and step into the "thought leader zone" with proven strategies from over 530 content audits and years of experience. Discover the psychology behind why people consume content and how to make yours stand out in a world of endless scrolling. Listen now to this game-changing conversation and start transforming your content today!   “If you're doing it the wrong way and by the wrong way, you're just not getting the amount of leads, calls and clients that you want, you are saying the wrong words in the wrong way to either the right people or the wrong people. And if it's unclear the words that you're saying or they're not the words that people want to hear from you, you're gonna struggle. But when you say the right words in the right way to the right people, you're gonna start getting more engagement from the right people. You're gonna start getting more of the right people.”   Key takeaways: Messaging Drives Results – Clear, compelling messaging turns engagement into leads and sales. Know How People Consume Content – Content must be quick, engaging, and relevant to grab attention. Have a Unique Angle – A distinct perspective or method sets your content apart. Leverage Social Proof – Success stories and testimonials build trust and credibility. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

If you're looking to level up your sales game, optimize your CRM, and increase your closing rates, this episode of the School of Impact podcast is a must-listen! Jason sits down with Will Odhams, a seasoned expert who transitioned from wildland firefighter to high-ticket sales closer, generating over $10 million in revenue. Will shares his journey, practical sales strategies, and how to turn a messy CRM into a revenue-generating machine. Whether you're a sales professional or a business owner, this episode is packed with valuable insights that can transform how you approach sales and follow-up. Don't miss out!   “The other thing in terms of following up is don't burn the bridge, live to fight another day and set a next action. Because oftentimes people will just get off the phone with an unclear next step. So it's like, you're not really setting yourself up for a continued relationship. So, if you always are saying, hey, let's meet again, reconvene. I'll check in with you. If I don't hear from you in two years, I'll send you like a pigeon. You need to say whatever is going to happen next, so that at least it's declared and agreed upon and there's a mutual accountability.” - Will Odhams   Let's talk about: Will Odhams' Journey from Firefighting to High-Ticket Sales: Will shares his background as a wildland firefighter and personal trainer before transitioning to high-ticket online sales. The Importance of Effective Communication in Sales: He explains how developing strong communication skills can enhance one's ability to connect with prospects, handle objections, and close deals more effectively. Follow-Up Strategies to Increase Closing Rates: Will provides insights into effective follow-up techniques, including using variety in communication, personalizing follow-ups, and setting clear next steps to maintain momentum with leads.  Turning a CRM into a Revenue-Generating Machine: How to optimize CRM systems to improve sales processes, prevent lost revenue, and maximize ROI. Emotional Intelligence and Mindset in Sales: The impact of emotional intelligence, understanding biases, and managing one's mindset in high-ticket sales.  Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Want to attract more online clients in 2025? With over 4,000 inbound leads, 1,000 booked calls, and 500+ high-ticket clients, I've learned what actually works—and I'm sharing it all in my latest podcast episode. If you're tired of outdated strategies and want to build a content ecosystem that drives leads effortlessly, this is for you. Play this episode now and discover how to position yourself as an in-demand expert. Let's cut through the noise—listen today!   “The way it's easier to get inbound leads is by getting more people to consume long form content, and you get more people to consume long form content by building demand for that content. And so we want to have conversion content that has really good hooks that are actually compelling and enticing for people. And then call to actions that make it a no brainer for them to want to take a next action, and that might be commenting or opting in and basically showing up to your long form content.”   Here are the key takeaways: Proven Lead Generation Success – Over 4,000 inbound leads, 1,000 booked calls, and 500+ high-ticket clients demonstrate a strategy that works. Effective Content Ecosystem – The focus is on building a system that consistently attracts and converts leads. Expert Positioning – Learn how to establish yourself as an in-demand authority in your industry. Cutting Through the Noise – The episode shares practical, up-to-date strategies that outperform outdated marketing tactics. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Tune into an inspiring and power-packed episode of the School of Impact podcast! In this episode, we sit down with the incredible Coach Shana Judar, a powerhouse in the fitness industry who has transformed the lives of ambitious moms by breaking the cycle of restrictive dieting and toxic fitness culture. She shares her personal journey—how overcoming health struggles led her to redefine wellness and empower women to love their bodies again. If you're ready to ditch the extremes, build a sustainable, healthy lifestyle, and step into your best self, this episode is a must-listen! Don't miss it!   “I want to Prevent moms from ever even doing that and getting to that point like I had got to, and also help them crawl out of it and realize that there is a better way that you can eat lots of food, you train properly, and you help your metabolism, you don't squash it. And then good. And then you teach your kids that too, so they never have to go into that mode again” - Coach Shana   Deep dive into: Shauna J's Journey in Fitness and Coaching – Shana shares her evolution from entering the fitness industry at 19 to becoming a coach who helps moms achieve sustainable health and weight loss. The Dangers of Restrictive Dieting – Shana reveals the physical and mental toll of extreme dieting, including her experience with a molar pregnancy caused by nutrient deficiencies. The Power of Community and Coaching – The discussion highlights how surrounding oneself with like-minded individuals can accelerate success, whether in fitness, business, or personal growth.  Overcoming Negative Self-Talk and Limiting Beliefs – Shana opens up about her struggles with self-doubt and how she learned to coach herself through difficult moments.  Building a Business Aligned with Personal Values – The conversation explores Shana's shift from focusing on financial goals to designing a business that supports her ideal lifestyle.    Connect with Coach Shana: Instagram: @coach_shana_j   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Are you chasing likes, comments, and followers, thinking they're the key to making money online? Think again. In this episode, we're exposing the big lie about content engagement and breaking down what really leads to success on the internet. After a troll called me out for my low engagement, I realized something crucial—despite having a relatively small audience, I've made over a million dollars, and many of my most successful clients have done the same without huge followings. The truth is, it's not about vanity metrics; it's about building a tribe of buyers who trust you, value your expertise, and are ready to invest. We'll dive into the power of 1,000 true fans, why messaging and content strategy matter more than flashy numbers, and how to nurture your audience effectively for long-term success. If you're tired of playing the social media numbers game and want to build a profitable business, you won't want to miss this one. Listen in!   “When you have the right messaging, when you have the right content, when you have the right nurture process, it becomes a really, really easy, or it's just the easier to be able to build a very successful and profitable business that's impacting a lot of lives, with not a big audience and with not tons of engagement, because we're here to create a tribe of buyers, to create this 1000 true fans. And so if you grasp this concept, you could definitely do very, very well and not get caught up into the social media, kind of like Insta famous, kind of world that people are in.”   What you'll learn: Engagement ≠ Revenue – High likes and comments don't necessarily translate to income. What matters is having an audience that trusts and buys from you. 1,000 True Fans Concept – You don't need millions of followers; just a small, loyal group of buyers can create a highly profitable business. Messaging Over Metrics – Your content should focus on attracting the right people with the right message, not just boosting vanity metrics. Audience Nurturing is Key – Building relationships and trust with your audience is more valuable than chasing viral moments. Long-Term Strategy Wins – Sustainable business success comes from consistent, strategic content and a clear value proposition, not just social media hype.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Ready to unlock the power of storytelling to grow your business? In this episode, Jason Meland dives deep into how your story is your superpower—helping you create more influence, impact, and income. He's pulling back the curtain on the exact storytelling frameworks that have transformed his journey, from overcoming adversity to building a thriving business. You'll learn how to craft compelling narratives, connect authentically with your audience, and position your message to stand out in a crowded market.  Don't miss this masterclass in storytelling—tune in now and start using your voice to build the business and life you deserve!   “Share experiences that only you can share. Your journey is your credibility. So like me, sharing about how I grew a gym and how I launched an online fitness business, and all of that, only I can share that because it's for me. So share your experiences that only you can share, position your insights as the new solution. And so you want to be able to be a voice, not an echo.”   Here are the actionable insights: Your Story is Your Superpower – Leverage personal experiences to create authentic connections with your audience. Use storytelling to bridge the gap between your audience's problems and the transformation your business offers. Three Levels of Storytelling – Implement three types of stories in your content: Macro Stories, Micro Stories, and Mini Stories. Messaging is Your Weapon – Clearly define your audience's pain points, their struggles, and a unique solution. Position yourself as the guide who helps them overcome their obstacles, much like a mentor in a hero's journey. Differentiate with Your Wisdom – Share unique insights, lessons, and perspectives that come from your journey. Avoid being an echo of others in your industry—stand out by offering fresh viewpoints and real-life experiences. Framework for Effective Storytelling – Structure your stories with key elements: Struggle: The challenge you faced; Turning Point: The shift or realization that changed everything; Lesson: What you learned and how it applies to your audience; and Impact: How this story connects to your business and the value you provide.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Adele Tevlin, founder of CEO Blueprint, joins the conversation to share her expertise in cognitive behavioral therapy, neuroscience, and personal transformation. She recounts her journey from studying psychology at McGill University to scaling her business to seven figures in under eight months. Adele emphasizes the power of personal responsibility, inner work, and understanding the subconscious mind to achieve breakthroughs. She discusses overcoming resistance, the urgency of transformation, and the role of curiosity in personal growth. Adele also highlights the importance of identity shifts in achieving success and the need for facilitated personal development. Wrapping up, she teases her upcoming book and encourages listeners to embrace radical honesty and invest in their growth.   “I'm not here to prove anything to you. You've got to understand that you're the steward of your life. I'm just here as a mentor to show you the mirror of something that you can't currently see for yourself yet. But does that make sense? So overcoming someone's resistance or them overcoming their own internal resistance to change is about understanding that they have to want the change more than they want staying the same.” - Adele Tevlin   Here are the key notes to explore: Personal Responsibility Drives Transformation – Adele Tevlin emphasizes that taking ownership of one's life and results is key to achieving breakthroughs. She shares her own experience of personal responsibility leading to rapid growth and success. The Subconscious Mind Shapes Reality – Adele explains that 95% of behavior is controlled by the subconscious mind, and true transformation requires addressing deep-seated beliefs rather than relying on intellect alone. Curiosity and Urgency Fuel Growth – She highlights the importance of being curious about one's experiences and developing a strong desire for change. Transformation happens quickly when the need to change outweighs the comfort of staying the same. Identity Shifts Unlock Success – Adele stresses that success is not about doing more but about becoming a new version of oneself. Changing self-perception and beliefs about success is crucial for reaching the next level. About Adele Tevlin: Adele Tevlin is the creator and founder of The C.E.O Blueprint, a Transformational Development Company. She is a behavioral expert and pattern interrupter that uses a masterful combination of Cognitive Behavioural Therapy (CBT), neuroscience, spirituality, energetics and psychology to ensure clients achieve the transformation and breakthroughs they are committed to making in their lives. Over the past 20 years Adele has specialized in helping business owners, entrepreneurs, naturopathic doctors, physicians, lawyers, realtors (and more!) create and produce massive elevations in their leadership and performance. Not only does her work apply to the business environment, it allows her clients to incorporate her methodology into their personal lives and relationships. Buckle up and get ready to create things in your life you never thought possible.   Connect with Adele: Masterclass: https://adeletevlin.com/becoming  Instagram: https://www.instagram.com/adele_tevlin/ Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Jason Meland welcomes transformational coach Chase Williams to discuss her revolutionary approach to health and wellness, particularly for families. Chase shares her journey from coaching all-star cheer to launching her own coaching program, emphasizing emotional connection, personal transformation, and sustainable habits. She and Jason explore the challenges of setting a positive example for children, overcoming limiting beliefs, and balancing masculine and feminine energy for overall well-being. Chase also highlights the importance of community, support, and creating a strong foundation for lasting impact. Tune in to gain valuable insights on shifting generational health patterns and building a legacy of wellness.   “When you're tackling those limiting beliefs and you're tackling those deep inner things that you're trying to figure out, I think there's one, what kind of beliefs do I have that I want to instill in my kids? What do I want to keep you have to be aware of what those are. And then which ones do I want to work on and unpack and get better at so that they don't keep unraveling and continue and creating again, generations of the same stuff. And so it really just starts with the biggest thing is awareness and anything, and that's a lot of stuff with a lot, with business, all the stuff, it all starts with awareness, what is going on and how can we unpack it?” - Chaselynn Williams   Here are the highlights of this episode: Transformational Coaching for Families – Chase Williams emphasizes the importance of shifting how families approach health and wellness by creating sustainable habits and setting a positive example for children. Overcoming Limiting Beliefs – Awareness is key to identifying and breaking generational patterns. Chase shares strategies for unpacking and changing limiting beliefs to create lasting change. Balancing Masculine and Feminine Energy – Success and well-being require a balance between structured, goal-driven energy (masculine) and creative, nurturing energy (feminine), a challenge Chase has personally navigated. Emotional Growth and Mindset Shifts – Addressing emotional and mental challenges is crucial for personal and professional success. Chase highlights her own experiences in overcoming roadblocks through self-awareness and mindset coaching. The Power of Community and Legacy – Surrounding oneself with aligned, supportive people fosters growth. Chase underscores the importance of building a strong foundation to create a lasting impact on future generations.   About Chaselynn Williams: Chaselynn Williams is a dynamic speaker, transformational coach, and mother of three who revolutionizes how families approach health and wellness. With over a decade of experience in the fitness industry, she's evolved from leading high-energy group fitness classes to empowering mothers nationwide to create lasting change in their families. Her journey from corporate Fitness Director to founder of Chaselynn Fitness exemplifies her core message: authentic transformation begins when we honor our true calling. Today, Chase guides women to discover their voice, establish healthy boundaries, and lead their families toward generational wellness—all while embracing the beautiful chaos of motherhood.   Connect with Chase: Instagram: @chaselynn252   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In another episode of The School of Impact Podcast, Jason Meland welcomes Dr. Ray Gorman, an expert in offers, sales, and helping physical therapists build profitable businesses beyond in-person sessions. Dr. Ray shares his journey from traditional PT to launching a cash-based model, highlighting key challenges and the pivotal shift to a hybrid approach blending in-person and virtual services. They discuss common mistakes in adding online components, the importance of positioning and messaging, and why systemization and sales training are crucial for success. Dr. Ray also breaks down effective sales techniques, client engagement strategies, and the mindset shifts needed to thrive in the industry. Tune in for valuable insights and actionable steps to create a sustainable, high-impact PT business!   “What we actually do in our model is we provide a system of clinical evaluation where it's like, okay, we're going to break down range of motion, we're going to break down strength balance, we're going to break down technique, we're going to audit their lifestyle, audit their training history. And once I really know and understand that system, it doesn't matter if I'm working with a Crossfitter, a powerlifter, an Olympic weightlifter, a field athlete, a pickleball athlete, I can run any sort of active person, any sort of person, really, through my system and come out with that same answer of what we're gonna do, how we're gonna manage it, it's just such second nature, because I really understand what that, that whole experience is going to look like.” - Dr. Ray Gorman   Let's talk about:   Hybrid Business Model for Sustainability – Blending in-person and virtual services creates a more stable and scalable PT business. Effective Positioning and Messaging – The way a virtual offer is framed (e.g., “prescriptive exercise program” vs. “remote programming”) significantly impacts client interest and conversions. The Power of Systemization – A well-structured in-person business sets the foundation for a successful transition to online services. Sales Training is Crucial – Developing confidence in sales, asking the right questions, and structuring conversations effectively can make a huge difference in client engagement. Embracing Risk Leads to Growth – Overcoming fear of failure and pushing through challenges is essential for building a thriving PT business.   Connect with Dr. Ray Gorman: Instagram: @raygormandpt Youtube: RayGormanDPT Website: www.engagemovement.com Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Welcome to another episode of the School of Impact Podcast! Jason Meland dives into the challenges of plateaus, stress, and burnout in business, introducing guest Chris Bolger, a business hypnotherapist. Chris shares insights on how unconscious blocks can impact performance and how his methods help resolve these issues quickly. Drawing from his experience with major companies like Nestle and Volvo, Chris highlights his "high-performance mechanic" approach to business. Jason recounts his own journey of overcoming stress and burnout through Chris's techniques, including the perception process and aligning tasks with processing styles. Chris emphasizes the importance of consistent practices, such as daily tapping, to rewire stress responses and improve decision-making. The episode wraps up with practical advice and a free audio resource for listeners, reinforcing the value of addressing unconscious biases for long-term success.   “My nervous system and my mind are primed for there are times we've experienced we've all experienced this before. We were burnt out, working extra hard, stressed out trying to pay bills, and it gets to us, and we can't sleep over bills. Then you reinterpret reality, and you regulate your nervous system, and then you're like, you know what, whether I have a lot of money or not, it doesn't matter. It doesn't matter because I can generate more of it, and I know how to generate more of it, and I know how to make good decisions. Therefore, this bad situation is not going to last more than a couple weeks or a couple months, but I'm gonna find a way out of it, and it's gonna be fun, and I'm thriving, whether I have a large bank account or a small bank account”- Chris Bolger   In this episode we'll dive into: Unconscious Blocks in Business: Unconscious barriers can manifest in various aspects of life, impacting business performance, stress levels, and decision-making. Addressing these blocks can lead to significant improvements in productivity and profitability. Chris Bolger's Approach:His techniques incorporate hypnotic principles and focus on aligning business tasks with individual processing styles. Impact of Stress on Performance:Regulating the nervous system and addressing unconscious stressors are essential for sustainable growth. Perception Process:This system helps individuals understand how they unconsciously process the world, enabling them to align their tasks with their natural styles. Consistent Practices for Long-Term Success: Practices like tapping on the body daily for 3–5 minutes can create permanent changes in the stress response within six weeks. The Value of External Support:Having an outside perspective is crucial for identifying and addressing unconscious issues that may hinder growth. Reinterpreting Reality:Distinguishing between impulsive and real thoughts is essential for effective decision-making. The Importance of Self-Awareness: Understanding unconscious biases and stress levels is a foundational step toward achieving consistent growth and success in business. Connect with Chris Bolger: Facebook: https://www.facebook.com/ChrisTheHypnotist  Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Dasha, a registered dietitian and gut health expert, discusses the critical importance of optimizing gut health and metabolism for overall health and fitness. She shares how the gut directly controls muscle building, fat loss, and inflammation - and how coaches can leverage this knowledge to transform their clients' results. Dasha emphasizes the need for evidence-based, holistic approaches over trendy diets, and outlines her educational programs to certify coaches in advanced gut and hormone protocols.   "The gut is directly responsible for your hypertrophic responses and how quickly you can gain muscle and lose weight."   Key Takeaways: The gut is the foundation for muscle growth, fat loss, and overall metabolic health Dasha's courses teach coaches how to interpret advanced lab tests and create personalized gut/hormone protocols She is building an AI-powered platform to help coaches scale their gut health services Dasha's mission is to empower people to take control of their health through diet and lifestyle changes Connect with Dasha: Dasha's Instagram: https://www.instagram.com/dashafitness/  Core Perform: https://www.instagram.com/coreperformcourses/  Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we dive into the Soul, Brain, and Skills Blueprint, a transformative framework that every seven- and eight-figure business owner has mastered. This isn't just about strategies or quick hacks—it's about foundational principles that lead to real, lasting success. This episode is packed with actionable insights and real-world examples to help you build a thriving business from the ground up. Whether you're starting out or scaling, the pyramid principles will provide clarity and direction.   “I used to be like a mediocre coach, even though I thought I was good. And just being transparent with you, I wish I can go back in time, but you can't. That's what you learn and you grow and you develop skills. And I know with coaching, it's about getting in and being able to shift the way people think, right."   Keypoints to Include: The Importance of Being Before Doing Success starts with who you are, not just what you do. Adopting the right mindset, beliefs, and character traits lays the groundwork for sustainable growth. The “B-Do-Have” principle emphasizes that being the right person leads to doing the right actions, which results in achieving desired outcomes. The Soul: The Foundation of Success The soul represents your psychology and nervous system—your internal state matters. Stories of overcoming challenges like debt, failed ventures, and personal struggles highlight the importance of resilience and emotional regulation. Stress and burnout often persist, even with financial success, if foundational psychological issues aren't addressed. The Brain: The Strategy Layer Aligning your thinking and decision-making processes with your goals is crucial. Tony Robbins' principle: “Success is 80% psychology, 20% strategy”. Real-life examples of reframing stress and shifting focus toward high-impact strategies. The Skills: The Execution Layer Tactics and strategies matter but are the smallest piece of the puzzle. Why focusing solely on strategies without the right mindset leads to frustration and failure. Building the skills to scale your business effectively, from sales to content strategy. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, the speaker shares the powerful and often overlooked key to creating high-converting content: being your authentic self. Reflecting on his journey from building and selling a gym with little profit to launching an online fitness business that flourished, he unveils the importance of embracing genuine storytelling. He recounts how sharing his true story and values, rather than performing for an audience, transformed his ability to engage and convert clients. By tapping into personal stories and adopting episodic storytelling, he found a deeper connection with his audience and built trust. This episode outlines how authenticity not only attracts attention but also fosters long-term relationships in a market flooded with similar claims.   “One thing that I learned is that when you are truly authentic, like you show up as your true self, not hiding behind any mask, not hiding behind anything is where you'll get the most bang for your buck."   Key points to explore in this episode: Authenticity as a Game-Changer: True, unfiltered self-expression leads to stronger engagement and conversion rates. Importance of Storytelling: Sharing personal stories and experiences connects with audiences and builds trust. Challenges of Consistency: Transitioning from content with fluctuating engagement to consistently high-performing posts requires strategic storytelling. Episodic Storytelling Technique: This method helps create trust by allowing the audience to relate to moments from the creator's life. Navigating Market Sophistication: Differentiating content in a market full of repetitive claims by showing genuine, relatable truths.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode of the School of Impact, Jason delves into the actionable strategies for achieving business success by focusing on daily tasks that yield the highest impact rather than sheer hours worked. Emphasizing the Pareto Principle, the episode explores how 80% of results come from 20% of activities, guiding listeners on identifying these crucial tasks through tools like Taki Moore's focus map for goal setting and vision alignment. He shares core daily actions, including dedicating the first hour to high-impact projects, creating structured content for audience trust, engaging with warm leads, and consistently delivering outstanding client value. The episode stresses consistency and focus as vital to building trust, achieving predictable business outcomes, and working smarter, not harder.   “The key here is consistency and focus. By consistently focusing on these three to four blocks of core activities, creating content, working on projects, connecting with warm leads, delivering exceptional value to your clients, you're gonna not just build trust and authority with your audience, you're gonna nurture relationships that lead to more clients, and you're gonna ensure clients are getting great results that leads to repeat business and referrals. But this isn't about just doing more, it's about doing what truly moves the needle.”   Key points to explore in this episode: Focus on High-Impact Tasks: Prioritize tasks that drive results instead of merely working longer hours. Use the Pareto Principle: Identify the 20% of efforts that yield 80% of results to maximize productivity. Set Clear Goals and Vision: Define specific income and client goals to guide actions and build a business aligned with your personal vision. Apply a Business Prioritization Framework: Address bottlenecks in key areas, like lead generation and client retention, to improve business flow. Consistent, Strategic Content Creation: Regularly create structured content to build trust, authority, and client engagement. Work Smarter, Not Harder: Focus on impactful, repeatable actions that lead to predictable sales and growth, emphasizing quality over hours spent.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I'm going to walk you through the exact blueprint that allowed me to consistently generate $1,000 a day in my online coaching business, helping me achieve my first $30K month and beyond. I'll break down how I went from unpredictable months — fluctuating between $5K, $10K, and $25K — to consistent $30K, $40K, even $50K months by refining my strategies, leveraging high-ticket offers, and attracting clients without chasing them down in the DMs. If you're ready to break through your income ceiling and want to create a consistent, scalable revenue stream in your online coaching business, this episode is for you. Even if you're already making over $30K a month, the principles I share will help you push to $100K and beyond.   Key Takeaways: From Frustration to Breakthrough: My journey of bouncing between $5K and $25K per month, constantly worrying about inconsistency, and trying everything from motivational posts to spray-and-pray strategies. The Epiphany Moment: How a single post generated 12+ inbound leads overnight and resulted in $33K in revenue within 30 days, leading me to discover a replicable system that I now call the Client Attraction System. The 1K-a-Day Offer: How creating a tiered offer (inspired by my gym days) became the foundation for consistent income, allowing clients to opt into a middle-tier option that hit the revenue goals I had set. Actionable Strategies for Coaches: Whether you're aiming for $1K or $100K a day, the same core principles apply. I'll break down these strategies and help you refine an offer that brings in daily, sustainable income.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Welcome to today's episode where we'll dive into how to consistently attract and convert clients effortlessly over time. I've helped over 200 coaches from various niches—health, fitness, mindset, relationships, authors, speakers, and business coaching—build multiple six- and even seven-figure businesses. Today, I'll walk you through the client attraction system I've developed over the past five to six years, sharing what's currently working for me and my clients. If you're ready to break free from the feast-and-famine cycle and generate consistent revenue, this episode is for you! “You figure out how to generate leads with it. You figure out how to convert it. You really squeeze the juice out of it. It's going to be highly effective for you.” Key Takeaways: Understanding the Client Acquisition System: The system I've created doesn't rely on one-off posts or random tactics. It's about consistently moving prospects through a funnel—from cold, to warm, to sold. This flywheel of attraction generates consistent cash flow and impact. Top of Funnel: Connection: At the start of the funnel, it's crucial to connect with cold leads. Whether through organic methods like podcasts, social media, or paid traffic, bringing new people into your world is the first step. You need to get them engaged and interested through strategic posts and content that resonate. Middle of Funnel: Warming Up: Keeping their attention is the next step. You'll need a solid content cadence and campaigns to nurture your leads and move them toward becoming warm prospects. It's not enough to share basic information—your content must build trust and shift beliefs. Bottom of Funnel: Conversion: Here's where you turn warm leads into paying clients. This involves using mini trainings, video sales letters, and other strategic content designed to build deep trust and push them over the edge to work with you. Own One Social Channel: Rather than spreading yourself too thin, focus on mastering one platform. Be it Instagram, Facebook, or LinkedIn, pick a channel where your ideal clients are most active and double down on your efforts there. Your presence needs to be intentional and consistent, focusing on the right messaging and engagement.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we dive deep into why so many entrepreneurs fail and what you can do to ensure you're not one of them. Drawing from personal experience, our guest shares the highs and lows of building a fitness business, the lessons learned from a failed franchise attempt, and how the pandemic turned everything upside down. We'll explore the key reasons behind entrepreneurial failure—from poor market research to lack of adaptability—and provide actionable strategies to help you thrive in your own business. Whether you're just starting out or looking to scale, this episode is packed with insights that will keep you in the game. Tune in to discover the timeless principles that will help you not just survive but thrive as an entrepreneur.   “We all have trauma and it is important to deal with that. But stop trying to seek that external validation in your marketing. Stop trying to find the followers and the likes. ”   Five Key Takeaways: Challenge Limiting Beliefs: Your current results, whether in business or personal life, are often a reflection of underlying limiting beliefs. By identifying and challenging these beliefs, you can start to shift your mindset and behavior towards success. Adopt Empowering Thoughts: Replace false beliefs with empowering ones. For example, shift from "I struggle to make money" to "The better skills I create, the more money and clients will come." This mental shift can lead to new opportunities and improved results. Focus on Money-Making Skills: To thrive as an entrepreneur, mastering key skills like marketing, sales, leadership, and communication is essential. These skills allow you to attract clients, generate revenue, and scale your business. Take Daily Action on New Beliefs: Consistently reinforce new, empowering beliefs by repeating them daily. Over time, this will create new emotions—like courage or empowerment—that drive better actions and outcomes. Be the Creator of Your Reality: Take control of your mindset and actions. Instead of being passive or a victim of circumstances, actively shape your reality by shifting beliefs, acquiring skills, and seizing opportunities.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we explore the strategic craft of developing high-converting messages to attract quality leads for your online coaching business. The focus is not merely on communicating with any audience but on articulating the right words to the right people in the most effective manner. By mastering this approach, you will learn how to create messaging that naturally draws potential clients who are eager to engage with your services. The episode provides valuable insights from the host's professional experience, which spans from successfully managing a gym and attempting to franchise it, to eventually establishing a multi-million-dollar online coaching business. Whether you are new to the field or seeking to refine your current messaging strategies, these key principles will enable you to tap into the psychology of your audience, use storytelling effectively, and increase lead conversion with greater efficiency.   “What's that short term goal, the midterm goal and the long term goal? Being able to clearly outline these are going to help you communicate better in your content.”   Five Key Takeaways: Human Brain + Storytelling: Why the brain is wired to follow stories and how to use this to your advantage in your messaging. Understanding Your Ideal Client: How to identify your target audience with precision by developing an avatar (think of your "Mary" or your "John"). Character Struggles: Uncover the external and internal challenges your ideal client faces and connect with them on a deeper emotional level. Identifying the Villain: Define the common villain (e.g., restrictive diets) that your clients are battling, and use it to create a powerful narrative. Transformation Journey: Break down your client's short-term, mid-term, and long-term goals, making their journey more relatable and realistic. Unique Solution: Learn how to craft your unique roadmap to success and communicate it in a way that resonates with your audience.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we're joined by Adrian Dorsen, co-founder and CEO of Run Like Clockwork, a company dedicated to helping small business owners create systems that allow them to run their businesses efficiently without being the bottleneck. If you've ever felt overwhelmed by the operational side of your business—whether it's creating systems, delegating, or feeling stuck in the day-to-day tasks—this conversation is for you! Adrian shares her journey from the corporate world, where she managed operational efficiency in large manufacturing organizations, to consulting small business owners. Her experience in Lean Six Sigma and operational efficiency paved the way to partnering with Mike Michalowicz, author of Clockwork: Design Your Business to Run Itself. Together, they developed a proven framework to help entrepreneurs get out of the daily grind and build businesses that can function without them.   “Like, if you're not going to be paying more for it, then I would expect you to have some sort of system that you're going to hand off. And everyone has a system for what they do. They've, most of the time, just never documented it or thought about it. They just have it in their head.”   Five Key Takeaways: Small businesses can benefit from corporate-level efficiency systems. Adrian's experience shows that principles used in large manufacturing can be adapted to streamline small businesses. The 4D framework is key to operational success. Focusing on the right areas—delegation, documentation, development, and designing the future—enables owners to step back from the day-to-day. Systematizing your business is essential to scalability. Without systems, growth is limited, and the owner becomes a bottleneck, hindering the business's full potential. Taking a four-week unplugged vacation is a true test of business autonomy. If the business can thrive without the owner for this time, the systems are working as intended. Partnerships can elevate business impact. Adrian's partnership with Mike Michalowicz demonstrates how the right collaboration can exponentially grow your business and bring new value.   Connect with Adrienne: TimeTracker: runlikeclockwork.com/time  The Clockwork System (Course): https://theclockworksystem.com  Instagram: https://www.instagram.com/adriennedorison/  Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I'll share my personal journey from struggling to attract clients to hitting a sweet spot where I signed 20 clients in just 45 days. Trust me, it wasn't always smooth sailing. I'll take you back to the days when landing clients felt like pushing a boulder uphill, and the stress and burnout seemed never-ending. I'll reveal how I went from inconsistent income and near exhaustion to being booked solid and in demand. You'll hear about the pivotal moment when a seemingly ordinary post led to hundreds of notifications and a flood of client inquiries. I'll break down what made that post so effective and how you can apply similar strategies to transform your own client acquisition process.   “You have influenced content to where you're shifting people's perspectives around commonly held misconceptions or mistakes or false beliefs that your audience may have.”   Five Key Takeaways: Promote Your Email List: Actively share the benefits of your email list on social media and provide clear calls to action for people to subscribe. Use Lead Magnets: Offer valuable resources like ebooks and workshops in exchange for email sign-ups to grow your list and increase engagement. Email Consistently: Send emails 3-4 times a week, repurposing your top social media content and promoting key events to maintain engagement and drive conversions. Build a Content Ecosystem: Integrate your social media, YouTube, and email marketing efforts to attract, nurture, and convert leads effectively. Prioritize Simplicity: Focus on straightforward strategies and consistent execution to achieve growth and minimize burnout. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we delve into the powerful potential of building an online coaching business. Our guest shares invaluable insights on how leveraging your unique message and talents can not only help you succeed but also make a profound impact on those who are struggling daily with stress, depression, and overwhelming life challenges. By breaking through the barriers of fear and insecurity, and mastering essential skills such as marketing, sales, and delegation, you can create a thriving business that resonates with your passion and purpose. This episode is a must-listen for any coach or entrepreneur looking to transform lives and achieve financial success.   "Every day that you don't share your message, you're literally robbing the world and perpetuating the cycle of prolonged human suffering."   Five Key Takeaways: Recognize the widespread suffering and the need for your unique coaching message. Overcome fears and insecurities to unlock your full potential and business growth. Leverage your unique gifts and talents to serve others daily and build a successful business. Master essential money-making skills like marketing, sales, and delegation. Create consistent and predictable systems to sustain and grow your coaching business.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we delve into the underlying reasons why your business might not be growing despite your best efforts with strategies and tactics. We explore the critical role of energy, beliefs, and skills in achieving business success. If you're feeling stuck and frustrated with your current revenue, this episode will provide you with invaluable insights and practical steps to get back on track. Despite implementing various strategies and tactics, many business owners find themselves stuck at a certain revenue level, unable to achieve the growth they aspire to. This episode addresses the often-overlooked aspects of business success, emphasizing that strategies and tactics alone are not enough.  “You have disempowering beliefs and thought patterns that just are not serving the level that you want to go to, and you just don't have the skills, or the the perhaps some of the habits that the version of you that you want to become has.” Key Takeaways from this Episode: Energy and Mindset: The importance of high-vibrational energy and maintaining a positive state. The impact of stress, overwhelm, and low energy on productivity and business outcomes. Techniques to regulate your energy: breath work, exercise, and meditation. Beliefs and Thought Patterns: Identifying disempowering beliefs that may be holding you back. How your beliefs shape your reality and business outcomes. Strategies to adopt empowering beliefs for business success. Skills and Habits: Essential skills for business growth: marketing, sales, copywriting, communication, delegation, and leadership. Evaluating and improving your current habits to align with your business goals. The importance of continuous learning and skill development. Be-Do-Have Model: Understanding the Be-Do-Have model and its application in business. How to align your being (mindset and energy) with your doing (strategies and tactics) to achieve desired results.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Today's episode is brimming with inspiration and practical advice, and I couldn't be more excited to introduce our guest, Coach Mel. With her dynamic and vibrant personality, Coach Mel brings a fresh perspective to the world of fitness and wellness. She specializes in helping women over 35 burn fat, gain muscle, and build confidence, all without the need for restrictive diets or tedious workouts. Her approach is a breath of fresh air in a space often dominated by quick fixes and unrealistic expectations. Whether you're looking to improve your fitness, build confidence, or find inspiration to make a significant life change, this episode offers valuable insights and actionable advice. Coach Mel's story is a testament to the power of resilience, the importance of community, and the impact of a positive mindset. “Fear rules their world, and they're afraid to fail, and I'm the type of person where people say to me, you have a coach and you're a coach.” Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we dive into a crucial lesson learned from the content machine himself, Alex Hormozi, who produced a staggering 35,000 pieces of content in just three years. Hormozi recently admitted to a significant mistake: going wider with his content in hopes of attracting a broader audience for his business. Despite achieving record views and followers, the strategy didn't yield the desired results. Why? Because the content wasn't attracting the right audience. Join us as we explore why chasing vanity metrics like views and followers can be a trap and how to focus on what truly matters: engaging the right audience. We'll break down the psychology of your ideal clients, how to refine your messaging, and why specificity in your content is crucial for success. Plus, we'll share practical tips on how to use high-value keywords, storytelling, and perspective-shifting content to draw in and convert your dream clients. Key Takeaways from Hormozi's Mistake: Hormozi's strategy of going wider with content and why it failed. The importance of attracting the right audience: business clients vs. relationship or fitness seekers. Why having 1,000 engaged and relevant followers is more valuable than 10,000 unengaged ones. Visibility vs. relevance: ensuring the right people see your content.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I'm sharing the seven key strategies that helped me scale my online coaching business to $30,000 per month. I'll also cover what I would do in today's market to achieve the same success. Join me as I dive into actionable insights and personal experiences that can help you reach this milestone in your coaching business.   "Imagine waking up the first of the month, or within the first few days of the month, and knowing that you already have that kind of cash flow coming in. It's pretty damn comforting as a business owner. It allows you to focus on abundant decisions and not having to sell your soul for the sake of making ends meet."   Achieving consistent $20,000 to $30,000 months is a significant milestone that offers financial stability and the ability to delegate time-consuming tasks. Enhancing your offer and refining your messaging are critical to attracting and retaining clients. Building relationships and focusing on recurring revenue can lead to more sustainable business growth. Personal mindset and energy management play a vital role in maintaining and scaling your business. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we dive into the current state of the online coaching industry and unveil strategies that have led to generating over 500 inbound leads in recent months. From exploring market evolution to sharing actionable tips for carving out new sub-niches and refining your messaging, this podcast offers practical advice to help you navigate and thrive in today's competitive landscape. "In the dynamic world of online coaching, carving a unique sub-niche and refining your messaging are key. Master these strategies to navigate market shifts and attract quality leads."   The concept of "why" in business and its significance. The critical shift from being a delegator to a leader. Overcoming personal challenges and using fitness as a tool for mental well-being. Mistakes business owners make when stepping into leadership roles.     Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Welcome back to the School of Impact Podcast! Today, I'm thrilled to have Zach Coleman, founder of GymMark, as our special guest. Zach is a marketing and branding expert, particularly in the gym space, but his insights are invaluable for any business. We dive deep into the importance of discovering your 'why' and how it drives success. Zach shares his journey, from working with the Phoenix Suns to finding solace and purpose in the gym. He emphasizes the significance of aligning your business vision with personal values and not getting lost in the daily grind. We discuss the challenges many entrepreneurs face, such as losing sight of their core purpose, the pitfalls of delegation without leadership, and the importance of efficient time management. Zach also highlights the evolving nature of business visions and how staying connected to your passion can prevent burnout and drive growth. Tune in to learn how to refine your vision, become a better leader, and ensure your business aligns with your personal goals. "Time efficiency equals money. It's about focusing on what will move the needle forward effectively and not getting stuck in patterns that hold you back."   The concept of "why" in business and its significance. The critical shift from being a delegator to a leader. Overcoming personal challenges and using fitness as a tool for mental well-being. Mistakes business owners make when stepping into leadership roles. Connect with Zach: LinkedIn: https://www.linkedin.com/in/zach-colman/   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Welcome back to the School of Impact Podcast! Today's episode is special as we welcome back Natasha Star for the third time. Natasha's episodes have consistently been among our most downloaded, and as we expand to YouTube and other platforms, I'm confident this will be one of our most watched episodes as well. Whether you're starting your business or feeling stuck, stressed, or burned out, you'll find valuable insights here. Natasha is an exceptional writer, storyteller, and entrepreneurial misfit who runs TVAC, helping online coaches and consultants develop their marketing systems and build sales teams. She'll share her journey from being an online fitness coach to building a setter company and the lessons learned along the way. We'll explore the importance of speaking your mind on social media, maintaining consistent messaging, and the realities of running a business today. Natasha's honest and direct approach will offer practical advice on building a business you love while making a significant impact and generating substantial profits. Let's get started! "You don't have to be perfect to start; you just have to start, and you'll get better along the way."   Transition from online fitness coaching to building a setter company. Importance of proper marketing, messaging, and operational efficiency. The necessity of adapting to market changes and evolving your business model. Understanding the importance of foundational business principles. Connect with Natasha: Facebook Group: https://www.facebook.com/groups/customersandprofits  Facebook Profile: https://www.facebook.com/natashastarcheski/  Instagram: https://www.instagram.com/natashastarcheski/    Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this podcast, I discuss why short-form content isn't enough for effective marketing, using examples of fitness coaches with large followings but low conversion rates. I emphasize the need to strategically use short-form content to drive traffic to long-form content on platforms like Facebook, Instagram, YouTube, and LinkedIn. I highlight the importance of content cadence, from connection to conversion strategies, tailored to different business stages. Additionally, I stress the power of YouTube for long-form content and the significance of building an email list for sustainable lead generation. Join me in upcoming live training sessions for insights into proven content strategies for impactful messaging and lead generation.   "Short-form content like reels or shorts is not enough for effective marketing; building a consistent lead generation machine requires a strategic approach beyond quick videos."   Building a consistent lead generation machine requires a strategic approach beyond quick videos. Leveraging short-form and medium-form content to drive traffic towards long-form content. Utilizing platforms like Facebook, Instagram, YouTube, and LinkedIn. Posting frequency and types of content for different stages of business growth. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

In this episode, I delve into the harsh reality that 94% of coaching businesses fail within the first three years, a statistic that underscores the challenges faced by many talented coaches and entrepreneurs. Despite their skills and potential to make a significant impact, most falter due to a narrow focus on tactics and strategies alone, neglecting the broader framework needed for sustained growth. Drawing from my 11-year journey in the industry, marked by failures and successes alike, I emphasize the importance of a holistic approach encompassing four key pillars: the "house" representing strategies and tactics, the "hands" symbolizing skill development, the "head" embodying psychological mindset shifts, and the "heart" reflecting emotional well-being and physiology. Through personal anecdotes and insights, I illustrate how addressing each of these aspects leads to transformative growth, empowering individuals to thrive in their coaching businesses. This episode serves as a roadmap for coaches and entrepreneurs determined to break free from the cycle of failure and achieve lasting success.   “Success isn't just about tactics and strategies; it's rooted in shifting your beliefs, mastering essential skills, and nurturing your emotional state."   The shocking statistic: 94% of coaching businesses fail within the first three years. The emphasis on talent and potential among coaches and entrepreneurs. The importance of going beyond tactics and strategies to focus on deeper aspects like skills, beliefs, and emotional state. Practical advice on shifting beliefs, mastering skills, and nurturing emotional well-being for sustainable growth.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I delve into mastering content engagement for business success, joined by an online fitness coach sharing real-world insights. We discuss shifting focus to quality engagement, using messaging and influence, and creating demand for longer-form content. We explore strategies for addressing audience beliefs and announce an upcoming masterclass on fixing messaging for better results. Tune in for actionable insights to elevate your content strategy and business growth. Don't forget to subscribe and share your takeaway in the comments. Your message matters, so let's create impactful content together! “It's not about just getting engagement; it's about getting the right engagement.” Effective content goes beyond mere engagement metrics. The power of messaging in attracting the right audience. Leveraging conversion content formulas for live training, masterclasses, etc. Identifying and addressing the audience's limiting beliefs.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, we uncover why many online fitness coaches and business owners struggle to convert content into sales despite their efforts. It's not about posting more or running ads; the real issue often lies in using the wrong words that don't resonate with the audience. The analogy of trying to order food in a foreign country without knowing the language captures the confusion and frustration. By understanding and implementing strategic messaging, success stories like Patty's showcase significant revenue boosts and consistent sales growth. Key steps include refining messaging, developing a strategic content plan, and using DM scripts and nurturing content to convert leads effectively. Listeners are invited to a full training session for deeper insights and encouraged to leave comments sharing their takeaways, emphasizing the power of impactful messaging for business success.   “Your marketing is no different. You have to say the right words, and then plug those words into a strategic content plan." Discovering the right words and crafting a strategic content plan is essential for attracting and converting clients effortlessly. Analyze and refine messaging to resonate with the target audience's desires and triggers. Develop a strategic content distribution system that includes a mix of videos and written content to engage and convert. Utilize DM scripts, strategic nurturing content, and video sales letters to convert leads into clients effectively.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I share my journey from inconsistent leads to a thriving online business with predictable client acquisition. I delve into the Messaging Mastery Makeover, refining messaging for consistent conversions by identifying client struggles, aspirations, and emotional triggers. We explore strategic content cadence, including connection, influence, authority, and conversion content, aligned with psychological triggers for engagement. Lastly, I highlight cash conversion, converting leads into clients without excessive chasing. Tune in for actionable strategies to elevate your online client acquisition and achieve consistent growth.   “Refine your message so that it influences your potential clients to want to buy your stuff."   The crucial role of brand messaging in transforming client acquisition into an attraction process. Breakdown of essential components such as identifying client struggles, aspirations, emotional triggers, and beliefs for effective messaging. Implementing a systematic approach to content creation and distribution based on psychological triggers. Streamlining the conversion process for consistent client growth and revenue generation. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In today's episode, I have the pleasure of hosting two incredible guests, Wayne Sutherland and Nicole Doumont, who are widely recognized as sought-after women's coaches and the co-founders of Elite Fitness Team. Together, we delve into their remarkable journey, starting from their origins as an in-person personal training studio to successfully transitioning into a thriving online coaching platform. Throughout our conversation, Wayne and Nicole share candidly about the challenges they encountered, including financial hurdles and unexpected transitions, highlighting the courage and resilience required to navigate such obstacles. Join us for an enlightening discussion filled with valuable insights and actionable strategies that can empower you on your own path of growth and success. Get ready for a rollercoaster of inspiration, humor, and valuable takeaways!    “It is good to have people in your environment that support you and stuff, but you're the one that ultimately has to take those large steps and have the courage.” The significance of mindset and positive affirmations in navigating challenges and achieving success. The importance of having a supportive environment, whether it's a business partner or a coach, is emphasized throughout the conversation. Wayne and Nicole share personal stories of overcoming financial hurdles and making tough decisions to propel their business forward. The episode sheds light on the power of self-awareness, intuition, and visualizing goals outside of one's current circumstances.   Connect with Wayne and Nicole: Facebook:https://www.facebook.com/elitefitnessteaminc Email: nmdoumont@gmail.com            waynestephenws@gmail.com  Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I delve into the journey of building a successful online coaching business, with the aim of reaching multiple six or even seven figures within just 12 months. I share my own experiences and insights, hoping to offer valuable nuggets that listeners can apply to their own ventures. One common pitfall I discuss is the tendency for many online coaches, particularly in health and fitness, to become overly fixated on strategies and tactics without considering the right sequence of execution. Drawing parallels with the structured approach of building Legos, I stress the importance of following a methodical order. I introduce the concept of the "Three M's of Business Growth," starting with crafting a targeted message and offer for a specific avatar, then developing essential money-making skills and systems, and finally, addressing the critical aspect of mindset and energy. I dive deep into the significance of effective messaging, emphasizing its role in connecting with the audience, articulating their pain points and aspirations, and ultimately driving action   “Success is 80% psychology, 20% strategy, and I actually think it's a bigger gap, I think it's a 90/10”   Prioritizing the correct sequence of strategies and tactics for optimal results in business growth Unveiling the development of essential skills and establishment of efficient systems for lead generation, nurturing, sales, and service delivery Delving into the importance of tailoring messages and offers to resonate with specific target audiences Exploring the three pivotal "M's" for business success: Messaging, Money-making skills and systems, and Mindset and energy Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this podcast episode, we delve into the pivotal role of mastering mindset and energy in achieving business success, particularly within the realm of health and fitness. Often, individuals become fixated on strategies and tactics, overlooking the profound impact of their beliefs and thought patterns. The journey to success involves more than just external actions; it requires introspection and alignment with one's values and vision. Drawing from personal experiences, the speaker reflects on a challenging period of debt and stress, highlighting the shift that occurred when they prioritized inner work over constant strategy-hopping. By committing to truthfulness, integrity, and aligning habits with their mission, they were able to navigate challenges more effectively. Emphasizing the significance of regulating one's nervous system and embracing empowering beliefs, the speaker shares actionable insights for listeners to cultivate a mindset conducive to sustainable business growth. Through practices like meditation, breathwork, and identifying core emotions fueling work, individuals can elevate their performance and fulfillment. Ultimately, success stems from mastering internal factors, allowing strategies and tactics to align effortlessly with one's purpose.   “Success stems from mastering internal factors, allowing strategies and tactics to align effortlessly with one's purpose.”   Overemphasis on external strategies neglects the impact of beliefs and thought patterns Personal story of overcoming debt and stress through inner work and alignment with values Embracing truthfulness and integrity as foundational principles Insights on regulating the nervous system and cultivating empowering beliefs Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Welcome back to the School of Impact Podcast! Today's episode is extra special because I've got my good friend Dylan joining me. We hit it off during a sales call, and now he's here to share his incredible journey. Dylan's a pro at sales, having racked up $2.5 million in sales for various companies before venturing into his own business. But what's really fascinating is his latest venture: a gamified personal development program called "The Game." Dylan's concept revolves around turning life into a game, assigning points to achievements and challenges to level up in various aspects of life. Through his program, he's observed that people often struggle with consistency due to a lack of expectation for life's challenges and a tendency to internalize problems rather than tackle them head-on. By helping individuals identify their innate strengths and passions, Dylan empowers them to live authentically and embrace challenges as part of the journey. It's a refreshing take on personal growth, reminding us to lean into our unique paths and find fulfillment in the process. So, buckle up for an insightful conversation as we delve into the power of purpose and the art of living in flow.   “It's not about winning or losing; it's about how you play the game.”   Dylan's journey from successful salesperson to founder of "The Game" The concept behind "The Game": turning life into a gamified personal development program Dylan's observation on the struggle with consistency and lack of expectation for life's challenges The importance of identifying strengths and passions in living authentically   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

In today's episode, I'm excited to share with you some powerful strategies that have helped me 10x my productivity and focus. It all starts with the principle of starving distraction to enhance your ability to focus. As I've learned, you simply can't feel focus without first eliminating distractions. We dive deep into understanding our behaviors and actions, emphasizing the importance of deleting unnecessary apps and using social media as a business tool rather than being consumed by it. I share personal strategies such as time blocking for money-making actions, incorporating meditation and regular physical activity like walking to boost creativity and mental clarity. Additionally, I discuss the benefits of digital detoxing, tracking finances and performance metrics, and the importance of planning and preparation to streamline productivity. By implementing these practices, I've seen a significant increase in my output and overall effectiveness. Let's lead by example and prioritize focus and productivity in our lives. Remember, your message matters, so don't hesitate to speak, be seen, and make an impact. Thanks for tuning in, and I look forward to sharing more insights with you in the next episode.   “By doing less and focusing on one initiative at a time, you can accomplish more.”   Discover the transformative principle of starving distraction to unlock heightened focus and productivity. Explore the connection between behaviors, actions, and beliefs, and learn to identify and eliminate distractions effectively. Implement practical techniques such as time blocking for money-making actions, incorporating meditation, and engaging in physical activity to boost creativity. Embrace the importance of limiting social media and email usage outside of dedicated time blocks to regain control over your focus. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Welcome to the School of Impact Podcast! In this episode, I'm joined by Sandra Cotto, a passionate coach empowering women over 40 through plant-based living. Discover Sandra's journey from corporate America to wellness advocate, her transformative experience with plant-based nutrition, and insights into her coaching business evolution. Join us as Sandra candidly discusses challenges, shares practical tips, and inspires positive change. Tune in for heartfelt inspiration and wisdom on embracing change and pursuing passions with purpose!    “Courage is just getting out there and doing it anyway, even though it's fearful.”   Sandra shares her personal journey of transitioning to plant-based eating and its transformative impact on her life. Challenges of maintaining a plant-based lifestyle in a non-vegan environment and the importance of staying connected to one's "why." Sharing insights on building confidence, finding one's tribe, and navigating societal pressures and skepticism. The concept of embracing change and finding balance between masculine and feminine energies in pursuing goals. Connect with Sandra:  Facebook: https://www.facebook.com/sandra.cotto.9  Instagram: https://www.instagram.com/coachsandracotto/  Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I spill the beans on the exact formula that took me from zero to $50,000 per month in my online coaching business. Forget the math anxiety – I share a simple strategy to hit that coveted six-figure mark annually. Drawing from personal experience and mentoring over 180 students, I unveil the magic number: 100 strategy sessions. Whether you're aiming for six figures or dreaming bigger, I break down the practical steps, emphasizing the power of content, appointment setting, and sales finesse. The key? Make three call offers a day. I guide you through crafting an irresistible offer, nailing messaging, and honing brand positioning. It's not just about the numbers; it's about making your message matter. Subscribe, comment, and let's embark on this journey to elevate your coaching business. Remember, your message matters more than ever – don't be afraid to speak, be seen, and be impactful.   “It's about crafting an irresistible offer, refining messaging, and building a tribe through strategic content and effective sales processes.”   Learn to craft an irresistible offer that aligns with market desires and positions you for success. Dive into the importance of messaging and brand positioning, essential elements in captivating and converting your audience. Explore effective content strategies and inbound marketing techniques, utilizing hooks and powerful calls to action. Build a tribe around your brand by nurturing leads strategically, even those who aren't ready to buy. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this podcast episode, I delve into the power of a transformative funnel that has consistently brought my business quality leads, clients, and a steady cash flow. I introduce the concept of the "Tribe Funnel," a method that has personally been my number one strategy for achieving consistent and predictable revenue over the last few years. Drawing from over 30 years of experience and weaving in social psychology principles, I share the journey of forming tribes throughout my life, from childhood to my career as a firefighter and participation in American Ninja Warrior. The Tribe Funnel, as I explain, goes beyond traditional marketing by creating a loyal community of individuals who not only become customers but evolve into a tribe with a deep connection to the brand. I emphasize the importance of leadership, strategic content creation, and the five stages of awareness in implementing this funnel effectively. Concluding with practical advice, I encourage fellow entrepreneurs to find a traffic strategy aligned with their preferences and consistently provide value to their audience to build a thriving tribe and ensure predictable business success.   “Step into the role of a leader and an in-demand coach, recognizing that your message holds significant value for the world”   Embrace the role of a leader and in-demand coach, recognizing the value your message holds for the world. Establish a community united by shared values and a common vision, going beyond traditional marketing strategies. Understand the importance of consistently delivering value to your audience for long-term engagement and loyalty. Explore the Tribe Funnel concept, a strategic method to form a loyal tribe resonating with your mission.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

Today's episode is a game-changer. I'm spilling the beans on how my business raked in over a million bucks from a tiny audience—less than 5000 people—all because of one game-changing principle: being in demand. I'm opening up about my 11-year journey, chasing big dreams, spending half a million on education, and finally stumbling upon the truth that shifted everything. I break down the three pillars that turned the tide: developing an in-demand mindset, mastering communication to connect with my audience, and stacking vital money-making skills. Tune in as I reveal the importance of systems, accountability through tracking, and how focusing on being in demand is the key to achieving the dream lifestyle and financial freedom. Don't forget to subscribe, drop your takeaways in the comments, and let's keep this conversation going   “The magic happens when you track your journey and hold yourself to a higher standard—because when you focus on being in demand, everything you desire follows suit.”   The fundamental principle driving over a million dollars in sales from a small audience is a relentless focus on being in demand. Installing key systems such as lead generation, content creation, sales processes, and retention systems to create predictability in business. The importance of tracking key performance indicators (KPIs) and constant self-improvement through review and adjustment. The secret to success lies in the combination of an in-demand mindset, effective communication, and money-making skills. Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland