Podcast appearances and mentions of joey zwillinger

A favorite soda can be a huge part of people's identity – roughly half of the American population drinks at least one soda on a daily basis – which is why OLIPOP is completely reimagining the soda industry with its healthier, prebiotic, low sugar alternative that tastes as good – if not better – than its traditional counterparts. Ben Goodwin has spent his entire career building the beverage industry and business skills needed to conjure great tasting flavors from great-for-you ingredients. Ben is not only OLIPOP's co-founder, CEO, and formulator, but also a huge reason why the innovative B Corp Certified startup's bright-colored cans are already in stores across the country. At just 20 years old, he helped ferment (launch) a kombucha company, later founded and worked as lead formulator for kefir-based probiotic soda brand Obi, and then launched OLIPOP in 2017 with co-founder David Lester. Hear Ben share OLIPOP's “15-year overnight success story,” the science behind the benefits of prebiotics vs probiotics, and his lifelong quest to disrupt the soda behemoths with a sustainable, healthy alternative – which IS still a soda! Episode Highlights00:00 Ben Goodwin on creating functional soda 00:54 Conor Gaughan introduces Ben and OLIPOP04:42 Rough upbringing, passion for health, and dropping out of college11:23 Founder mythologies, key habits, and first beverage formulation 17:57 Learning to tinker, microbiology, and building a first beverage brand25:51 What is OLIPOP, the 3rd wave of soda, and making healthy taste good32:13 First 4 flavors, scaling to stores nationwide, and the science of microbiomes44:40 B Corp Certification, doing good and doing well, and defining positive impact52:52 Where to learn more (and find the closest store with OLIPOPs near you!53:41 End credits If you liked this, listen next to our episode with Joey Zwillinger of AllbirdsMore on OLIPOP PBC and Ben Goodwin:drinkolipop.comdrinkolipop.com/pages/store-locator linkedin.com/company/olipop-pbclinkedin.com/in/ben-goodwin-646a9376 Connect with Conor Gaughan on linkedin.com/in/ckgone and threads.net/@ckgoneHave questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com. If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume. Hosted on Acast. See acast.com/privacy for more information.

Allbirds co-owner and CEO Joey Zwillinger joined us for a wide-ranging discussion focusing on the ups and downs and successes and challenges of the international shoe company as well as decarbonization and sustainability; entrepreneurship and branding; innovation and capitalism. We talked about the fashion industry and the CEO's role in the public company which makes over 200 million shoes a year. Worker's rights, DEI and factory conditions also emerged in the conversation which concluded with advice from Joey Zwillinger to aspiring entrepreneurs and those who want to make a difference against the existential threat of climate change.

Allbirds were the sustainable shoes known to be worn by Marissa Mayer, Jennifer Garner, and every dude I knew when I lived in San Francisco. How did the company get so big and where is it now? I invited the founders Tim Brown and Joey Zwillinger to talk about it. Tim Brown and Joey Zwillinger are the founders of Allbirds. Previously, Tim was a footballer and business student. And Joey specialized in biotech and renewable materials. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

In 2015, Joey Zwillinger co-founded Allbirds with his partner Tim Brown. Since its founding, Allbirds has gone to design what Time Magazine has called the “World's Most Comfortable Shoe” and has been worn by Barack Obama, Leonardo DiCaprio, and many others. But even more fascinating is Allbird's no-compromise mentality to developing sustainable and eco-friendly shoes. Join us to learn more about Allbirds and Joey's journey with the brand! The event is dedicated to raising awareness for Stiles Hall, an organization helping low-income, youth of color students succeed and excel in the education pipeline: http://www.stileshall.org/. 

2023 has brought us 35 new guests and more than 2,000 minutes of conversations– join Conor Gaughan as he shares his insights, takeaways, and analysis on a few of our favorite moments from the year.Whether it's breaking down sustainable business blueprints, finding motivation during difficult times, or imagining an entirely new industry, this episode has you covered! Featuring01:20 - 04:10 Catherine Roggero-Lovisi: CEO, Modern Meadow04:11 - 07:30 Rick Fox: Co-founder and CEO, Partanna07:31 - 11:24 Roger McClendon: Executive Director, Green Sports Alliance11:25 - 13:20 Tim Sheehy: Founder and CEO, Bridger Aerospace13:21 - 15:50 Greg Putnam: Co-founder and President, Little Belt Cattle Co.15:51 - 20:12 Andrew Gibbs-Dabney: Founder and CEO, LIVSN20:13 - 24:59 Ben Bressler: Founder and President, Natural Habitat25:00 - 27:48 Jenny Du: Co-founder and SVP, Operations, Apeel Sciences27:49 - 30:17 Joey Zwillinger: Co-founder and CEO, Allbirds30:18 - 33:43 Matt Rogers: Co-founder and CEO, Mill Industries33:44 - 36:46 Chris Wood: President and CEO, Trout Unlimited36:47 - 42:54 Tina May: VP, Rural Services and Chief of Staff to the CEO, Land O'Lakes42:55 - 45:52 Michael Chanin: CEO, Cherry Street Energy45:53 - 47:54 Paul Snyder: Executive Vice President, Stewardship, Tillamook County Creamery AssociationA big thank you to all of our guests this year, including Erik Oberholtzer, Nick Whitman, Ron Hovsepian, Seonghoon Woo, D'Wayne Edwards, Rick Fox, Matt Rogers, Ben Bressler, Jeff Siewicki, Michael Chanin, Jamila Norman, Forrest North and Jason Marks, Jay Bellows, Damon Barron, Catherine Roggero-Lovisi, Alfred Johnson, Chris Clark, Jenny Du, Chris Wood, Paul Snyder, Margo Walsh, Joey Zwillinger, Mark Danzenbaker and Peter Corsell, Jeff Simmons, Jean-Louis Warnholz, Cisco DeVries, Andrew Gibbs-Dabney, Chris Anderson, Jill Brosig, Greg Putnam, John Little, Tina May, Roger McClendon, Tim Sheehy, and Steve McHugh.Have questions, feedback, or a great idea for a potential guest? Email us at CiC@consensus-digital.comConnect with Conor Gaughan on linkedin.com/in/ckgone If you enjoyed the show, please leave a review – it really helps further our reach!Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume. Hosted on Acast. See acast.com/privacy for more information.

It all started with a three-page vision statement for Joey Zwillinger and his company, Allbirds, which is revolutionizing the footwear industry with its eco-friendly and sustainable products. Joey and his co-founder Tim Brown set out to emulate nature's brilliant design skills by creating the now iconic Wool Runner, a shoe made from Merino wool, and to create a sustainable global company in the process. In this episode, the latest in a limited series sponsored by Shopify, Joey shares some of the challenges that Allbirds faced, the technology that transformed their direct-to-consumer business into a global brand, and how to align mission with profitability.   Joey Zwillinger is the CEO and Co-Founder of Allbirds, which uses wool to create sustainable footwear. He has long been passionate about making things from renewable resources, which led him to start Allbirds with New Zealander Tim Brown and begin tackling sustainability issues in the footwear industry. Working together, Tim and Joey crafted a revolutionary wool fabric made specifically for footwear, resulting in an entirely new category of shoes inspired by natural materials.   In this episode, Hala and Joey will discuss: - How competitive sports translates into business - Finding a career with meaning and impact - The importance of constraints to creativity - Aligning your mission and profitability - Learning innovation from nature - Founding a purpose-focused company - Launching Allbirds with the Shopify platform - The secrets to a million-dollar launch - Breaking through in a noisy marketplace - And other topics…   Joey Zwillinger is the CEO and Co-Founder of Allbirds, which uses wool to create sustainable footwear. Prior to co-founding Allbirds, he spent six years at biotech firm Terravia (formerly Solazyme, Inc.) leading its renewable chemical business, developing and selling high-performance algae-based chemicals into various industries such as CPG, personal care, and industrials. He has long been passionate about making things from renewable resources, which led him to start Allbirds with New Zealander Tim Brown and begin tackling sustainability issues in the footwear industry.    Resources Mentioned:  Joey's LinkedIn: https://www.linkedin.com/in/jzwillinger/ Allbirds Website: https://www.Allbirds.com/ Allbirds Twitter: https://twitter.com/Allbirds Allbirds Instagram: https://www.instagram.com/Allbirds/ Allbirds Facebook: https://www.facebook.com/weareAllbirds  Zingerman's Deli's Mission and Guiding Principles: https://www.zingermanscommunity.com/about-us/mission-guiding-principles/ Why and How Visioning Works by Ari Weinzweig, founder of Zingerman's Deli: https://www.zingtrain.com/article/why-and-how-visioning-works/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Greenlight - Sign up for Greenlight today and get your first month free when you go to greenlight.com/yap MasterClass - Get 15% off right now at youngandprofiting.co/masterclass Relay - Sign up for FREE! Go to relayfi.com/profiting **Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.   More About Young and Profiting Download Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Joey Zwillinger is the Co-Founder & CEO @ Allbirds, the company behind the world's most comfortable shoe. In Nov 2021, Joey took the company public and the stock soared to an all-time high of $4BN, today the company has a market cap of $137M. Prior to Allbirds, Joey spent six years at biotechnology firm, Terravia, leading its renewable chemical business, developing and selling high-performance algae-based chemicals into various industries such as CPG, personal care, and industrials. In Today's Episode with Joey Zwillinger We Discuss: The Founding Moment: How did Joey's wife's friendship lead to the co-founding of Allbirds? What does Joey know now that he wishes he had known at the founding moment? What does Joey believe he is running away from? What is he running towards? 2. Public Market Performance Review: Why has Allbirds lost 97% of it's value since going public? What mistakes were made? Why has revenue declined for the first time this year? What strategic investments have Allbirds pulled back on or paused entirely? When will Allbirds be profitable? 3. The Competition: How do Allbirds compete and catch up with On and Hoka? What strategic mistakes did Allbirds make in COVID that allowed others to take the crown? Was the movement into running and athletics a mistake for Allbirds? 4. Joey Zwillinger: The Leader and Person: Did Joey take secondaries out during the Allbirds journey? How does Joey reflect on his own relationship to money? How has Joey dealt with the last 12 months personally? How does he manage the stress effectively?

Join us in this inspiring episode as Ken sits down with Joey Zwillinger, the Co-founder & CEO of Allbirds, the groundbreaking footwear brand that's taking the world by storm. From humble beginnings to a global sensation, Allbirds has redefined the way we think about shoes, combining style, comfort, and sustainability in a way that's never been seen before.In this candid conversation, Joey takes us on their remarkable journey, sharing the challenges he faced as they disrupted the traditional footwear industry with their eco-friendly, renewable materials and commitment to reducing their carbon footprint. Ken and Joey delve into the early days of Allbirds, from the spark of an idea to the inception of a brand that has now become a symbol of sustainable fashion.Learn how they navigated the ever-changing world of fashion and e-commerce, adapting to evolving consumer preferences while staying true to their brand values. We'll also discover the pivotal moments that shaped their company and the values that continue to guide their decisions.Listen now and explore the inspiring journey of Allbirds, a brand that proves that style, comfort, and sustainability can go hand in hand, revolutionizing the way we walk through life.

You've probably heard – or seen a pair – of Allbirds, the eco-friendly shoe brand disrupting the fashion and footwear industries. Joey Zwillinger, CEO and co-founder of this certified B Corp, joins the pod to talk about the company's origin, discuss how he aligns purpose and profits, and share his insights on the future of fashion, footwear, and sustainability. Joey's story starts in California, ventures through banking and VC, and, after a chance encounter with co-founder Tim Brown, leads to the launch of Allbirds: listen now on your favorite podcast platform!More from the episode:Allbirds Website → https://www.allbirds.com/ | Allbirds on LinkedIn → https://www.linkedin.com/company/allbirds/ | Joey on LinkedIn → https://www.linkedin.com/in/jzwillinger/ | Conor on LinkedIn → https://www.linkedin.com/in/ckgone | Episode Time Stamps:0:00 Cold Open | 0:53 Introduction | 2:00 Background, College | 7:43 Early Career | 12:24 Capital Markets | 16:59 Allbirds | 26:14 Purpose, Sustainability | 39:44 Conclusion | 40:40 End Credits | Hosted on Acast. See acast.com/privacy for more information.

Today we are joined by Tim Brown and Joey Zwillinger the co-founders of Allbirds. Allbirds is a footwear brand known for sustainable and comfortable shoes made from eco-friendly materials. 00:00 Intro 00:59 Chapter. 1 The Co-founders 05:35 Chapter. 2 Wool Runners 08:51 Chapter. 3 Sustainability 12:29 Chapter. 4 Team

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

It's no secret that fast fashion often drives the clothing industry. Business models hinge on the concept that styles can change quickly — and it's essential to keep up. But quick pivots also can correlate with low quality products that can add to landfills and contribute to unsustainable business practices.Allbirds is among the companies looking to kick the habit. Not only has Allbirds established aggressive sustainability goals, but it's also backing them up with results. In this episode Alan Jones, National TMT Deals Leader and San Francisco Office Managing Partner at PwC, is joined by Joey Zwillinger, Co-CEO at Allbirds, to discuss how companies can take their sustainability initiatives to a higher level.About the podcast participantsAlan Jones, serves as the Managing Partner of PwC's Bay Area & Northwest market, responsible for leading a team of more than 4,300 PwC professionals across San Francisco, San Jose, Sacramento, Seattle and Portland offices.Joey Zwillinger Co-CEO at Allbirds has long been passionate about making things from renewable resources, which led him to start Allbirds and begin tackling sustainability issues in the fashion industry. For the full transcript, please visit pwc.com

If you enjoy this episode, please buy me a coffee to show your support! ☕️Today on the podcast we have Tim Brown, co-founder of Allbirds. Today Allbirds is a public company, with an IPO in 2021, and almost one thousand employees. But it didn't start that way. In fact for many years, Allbirds was just an idea, a side project for Tim Brown - who was a professional footballer for the first part of his career, even playing in the world cup. Tim was bored of the branded shoes he had to wear as a footballer, and started to wonder if a better shoe could be made. For years, he experimented. Tim is a New Zealander, which is the home of merino wool, and he started experimenting with creating a new shoe material with his homegrown merino wool. After he had a prototype shoe, he launched a kickstarter - which proved the idea was popular with others. In 2016 - Tim officially co-founded Allbirds with his cofounder Joey Zwillinger - who helped shape the sustainability focus for the company. They are now a carbon neutral company, and were termed the ‘world's most comfortable shoe' by time magazine.We talk about tall poppy syndrome, why he thinks a sense of humour matters in entrepreneurship, and why he thinks the 85% rule of effort is so important. I hope you enjoy. Join the Out of Hours newsletter here! If you enjoy this episode, consider buying me a coffee to show your support! ☕️ Your support shows me it's worth continuing! Hosted on Acast. See acast.com/privacy for more information.

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly. But somewhere along the line, it all fell apart. So, what really happened? How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let's take a look.   ==============================================================   BOOKMARKS: 00:00 - The Rise & Fall of AllBirds 00:42 - How AllBirds First Started 01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material 01:44 - Kickstarter Campaign 02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders 03:50 - Major Problems - The Fall of AllBirds 05:24 - Quality Issues and Negative Reviews 06:24 - Further Losses in Stock and Company Value 08:15 - AllBirds' Recent Standing and Future Outlook   ============================================================== Other eCommerce Resources:   eCommerce SEO Optimization Tutorial Pre-COVID eCommerce Trends Post COVID eCommerce Trends How to Do Digital Marketing for Agriculture? How to Do Cannabis Marketing? Top 6 Marketing Tricks Using TikTok for Your Business What is Adobe Analytics?     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

Laughter not only feels good, but it's good for your mental and physical health. It reduces stress, promotes creativity, and helps people feel more connected. It can also help make you a more effective leader.    In this episode, host Gautam Mukunda speaks with Jennifer Aaker and Naomi Bagdonas, co-authors of Humor, Seriously, and Joey Zwillinger, Co-founder and CEO of Allbirds about why and how leaders should use humor to unite and motivate employees and improve their work culture.   “You often hear people suggest that great leaders tend to be vulnerable leaders. I think that humor can be such a great tool to unlock vulnerability.” — Joey Zwillinger, Co-founder and CEO of Allbirds   “Humor is this powerful way to get serious things done. I think part of it is upending this deeply ingrained cultural corporate belief that humor and seriousness are at odds.” — Naomi Bagdonas, Lecturer at Stanford's Graduate School of Business and Author of Humor, Seriously   “Creativity and humor are inextricably linked.” — Jennifer Aaker, General Atlantic Professor at Stanford's Graduate School of Business and Author of Humor, Seriously Resources:   Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how Anyone Can Harness It. Even You.) by Jennifer Aaker and Naomi Bagdonas   Follow @GMukunda on Twitter or email us at WorldReimagined@nasdaq.com   For more information on this episode's guest please visit: Nasdaq.com/world-reimagined-podcast  

Series 6 of Scaling Up kicks off with Tim Brown & Joey Zwillinger, the co-founders and co-CEOs of AllBirds. From a Kickstarter campaign, to listing on the NASDAQ (NASDAQ:BIRD) in a little over six years, this is an insane scaling story of one of the fastest growing brands in history. Originally born out of hustle and grit and then of thoughtful growth and innovation, Allbirds' brand has always centered on a promise that great products have to be sustainable. Allbirds is the leading brand when it comes to sustainability in amongst a global industry that emits 2.1billion tonnes of carbon dioxide a year – more than the total contributions of cars in the USA! Show notes; “How I built this” podcast episode – Allbirds for a deeper dive on the founding story Tech Crunch, Ed Cowan – As Allbirds goes public, sustainability is the mantra of the future: --- Send in a voice message: https://anchor.fm/tdm-growth-partners/message

In this episode, I sit down with bioengineer and cofounder of Allbirds Joey Zwillinger. Joey Zwillinger really does walk the talk. In today's culture, where more and more consumers are searching for products that don't destroy the earth, Joey and partner Tim Brown stand at the forefront of the environmental sustainability movement with a company that's reimagining the entire manufacturing process. Allbirds, the fashion-forward, eco-friendly footwear brand, is breaking new ground through innovative technology, materials never before used and a system of accountability that challenges industry competitors to follow suit. But it's not enough to just have strong moral ethics. The shoes have to look and feel great too! Joey will explain it all, but I just want to say how grateful we are to have had the opportunity to work with them in the past and we're super excited about what the future holds for Allbirds. After my conversation with Joey, we're headed over to New York to chat with one of our personal stylists by the name of Laurie Klinow, whose kindness truly exemplifies what we hope to cultivate through every customer interaction. Thanks for tuning in to Episode 8. We hope you enjoy! Did you know that you can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send us an email to nordypodcast@nordstrom.com to be a part of the conversation!

In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental impact of the fashion industry, and how Allbirds is balancing a critical tension between sharing its know-how and material innovations with competitors to scale its efforts to decarbonize fashion, while also retaining brand differentiation. This was originally broadcast on the HBS Cold Call podcast episode profiling the HBS case, “Allbirds: Decarbonizing Fashion,” which Prof. Toffel wrote with Ken Pucker and Eren Kuzucu. For transcripts and other resources, visit climaterising.org. Guest: Joey Zwillinger, co-founder and co-CEO, Allbirds

Allbirds was founded on the purpose of “Better things made in a better way.” After 8 years of business, they've invented numerous ways to walk that talk.   In 2014, Allbirds co-founders Tim Brown and Joey Zwillinger created a way to make sneakers out of wool instead of oil. Only 8 years later, Allbirds is now a publicly-traded company working to put their entire industry on a more sustainable path. How did they get here, and what did it take to take it all on?   Today's episode is a 1-on-1 with Allbirds co-CEO, Joey Zwillinger. Joey shares with us how Allbirds' purpose has driven product innovation, and how the company keeps its thinking fresh and its products recyclable.   Guests:  Joey Zwillinger - Co-Founder and CO-CEO, Allbirds   We'd love to hear what you think about the show. Maybe you're inspired to take action, maybe you disagree with today's bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode.    Show Notes: Allbirds is adding another element of sustainability to their business model with ReRun: a marketplace for upcycled products. If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/.  See omnystudio.com/listener for privacy information.

In 2021, the footwear startup Allbirds was extending its product range into apparel and expanding beyond its online store to open more retail stores around the world. Harvard Business School professor Mike Toffel and Allbirds co-founder and co-CEO Joey Zwillinger discuss the growing environmental impact of the fashion industry and how the company managed the tension between advancing its mission to decarbonize fashion and staying ahead of competitors.

Allbirds Co-CEO & Co-Founder Joey Zwillinger discusses the company's mission to incorporate natural materials and eco-friendly sourcing into sneakers and how he's made profit and purpose symbiotic through the creation of Allbirds. Since 2015, Allbirds has worked to build a distribution channel that relies on natural innovations and carbon-negative materials that reduce the company's environmental impact. Joey and Aaron talk about how Allbirds is shifting consumer behavior when it comes to climate change, how the brand became an iconic staple in both fashion and eco-friendly design, and the steps Allbirds is taking to reduce its carbon footprint to near zero by 2030. Tune in to hear about the meaning behind the “Allbirds” name and learn more at allbirds.com. Production Credits: Aaron Kwittken, Dara Cothran, Nina Valdes, Maria Bayas, Michael Grubbs, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Lumost'un 55. bölümünde konuğumuz, doğal merinos koyunu yünü kullanarak geliştirilen, dönüştürülebilir malzemeden üretilen, sağlıklı, görece uygun fiyatlı bir spor ayakkabı üreticisi olan Allbirds. Bonobos'a benzer şekilde Silikon vadisi merkezli bir girişim olan Allbirds, eski profesyonel futbolcu Tim Brown ve biyoteknoloji mühendisi Joey Zwillinger tarafından 2015 yılında bir kickstarter projesi olarak doğuyor. Sentetik malzeme kullanılmadan üretilen ayakkabılar kaşındırma, vurma, su toplama gibi en çok yakınılan şikayetlere karşı memnuniyet garantisi veriyor. Bu bölüm, çok güçlü rakiplere karşı ayakta kalmaya çalışan bir markanın ayakta kalma savaşı.Bölümün ilk kısmında Athleisure trendini ayrıntılarıyla konuşup, Allbirds'ün nasıl bir problemi çözmeye çalıştığına bakıyoruz.  İkinci kısımda şirketin ilginç kuruluş hikayesini ve ilk yıllarını değerlendiriyoruz. Son kısımda ise şirketin IPO'ya giden büyüme hikayesine ve finansallarına bakıp, önümüzdeki dönemde karlılığa ulaşmak için önünde ne tür engeller olduğunu anlamaya çalışarak bölümü tamamlıyoruz.

Environmental, Social and Corporate Governance (ESG) investing is growing in popularity, especially after major investment firm BlackRock signaled support for what it called "ESG Integration," or the practice of incorporating material ESG information into investment and divestment decisions. However, since this strategy is relatively young, the short- and long-term merits and potential harm to investors are both unclear.A distinguished panel joins us to discuss a new paper, titled "Corporate Collusion" and written by former U.S. Ambassador and White House Counsel C. Boyden Gray, and to offer their differing views on the legal issues involved, including ESG, ERISA requirements, fiduciary duty, and more.Additional reading includes: "What Milton Friedman Missed About Social Inequality" by Leo Strine, Jr. and Joey Zwillinger; "Restoration: The Role Stakeholder Governance Must Play in Recreating a Fair and Sustainable American Economy," by Leo Strine, Jr.Featuring:-- David J. Berger, Partner, Wilson Sonsini-- Hon. C. Boyden Gray, Founding Partner, Boyden Gray & Associates-- Hon. Hester Peirce, Commissioner, U.S. Securities and Exchange Commission-- Hon. Leo E. Strine, Jr., Of Counsel, Wachtell Lipton; former Chief Justice, Delaware Supreme Court-- Moderator: Hon. Paul S. Atkins, Chief Executive Officer, Patomak Global Partners; former Commissioner, U.S. Securities and Exchange Commission

David gets the story behind Joey Zwillinger, the Co-Founder of Allbirds, who left a promising career in biotechnology driven by the fear of mediocrity. Joey knew that he would be disappointed in himself if he didn't build his own company, and if he couldn't make a significant impact on the problems surrounding climate change. A drive for excellence, balanced with a fear of mediocrity, has pushed Joey to solve perplexing problems like how to make a truly all-natural shoe that is more comfortable than what the big competitors are churning out.

Joey Zwillinger, CEO and Founder of AllBirds From merino wool to eucalyptus, Joey tells Rob how AllBirds has evolved to become a leading brand in material innovation. He also shares how the company has adapted to meet customer needs by creating a comfortable facemask you'll actually want to wear. See acast.com/privacy for privacy and opt-out information.

Our guest for this episode is Joey Zwillinger, a former Cal Men's Soccer player and the co-founder and co-CEO of the ubiquitous shoe company: Allbirds. In this episode, Joey shares with us the contrasts of the roles he's experienced in his career, which include: management consultant, large company Vice President, startup entrepreneur, and chief executive. We also discuss the importance of contributing to society and, more broadly, sustainability; the relevance of MBA's to aspiring entrepreneurs; the value of intentionality; how the empathy that Joey practiced as a Cal soccer player improved collaboration, morale and products at Allbirds, and how raw competitiveness has helped him build one of the world's most well known shoe brands.

What does it mean to be more like a tree than a business? According to Allbirds CEO, Joey Zwillinger, it’s all about giving back more to the environment than you take from it. And that is the premise that drives a lot of the decision-making behind what the sustainable, eco-conscious brand creates, from the sugar cane-based shoe soles to t-shirts made from discarded crab shells. In this episode, Joey shares the principles and driving force behind Allbirds, and the investments the brand makes into ensuring their customers have the best experience no matter the medium they use to meet the brand."To make better things in a better way. That sums up what we do as a company. We try and aspire, first of all, to be more like a tree than a company, giving back more than we extract. Secondly, we want to do that by making great products"– Joey Zwillinger, Co-founder and Co-CEO of Allbirds

Today we are chatting with Joey Zwillinger, Co-Founder of the shoe company Allbirds. We talk about the fashion industry, corporate responsibility, and why sustainability is baked into his company’s mission. Joey is an incredible guy who has creative ideas about the future. Executive Produced by Sustainable Partners, Inc. Edited/Produced by Shelby Kaufman Engineered by Drew Allsbrook Music by Ryan and Jack Met of AJR All Rights Reserved, Sustainable Partners, Inc.

Tim Brown once had a thriving career as a pro soccer player. But the New Zealand native had a curiosity about merino wool and a passion for design that had him walking away from one career in favor of another, founding Allbirds in 2016 with friend Joey Zwillinger. For episode 134, he gives me the lowdown on how it all happened, creating a smarter sneaker that we know today as the wool runner. He talks to me about the brand's original Kickstarter that caught on fire but resulted in the "worst year of his life," and the big lessons he's learned along the way to growing a thriving company. Fun fact: Today, Allbirds — a once-e-comm only brand — has 20+ stores globally, selling much more than a single sneaker. Just last week, they launched their debut clothing collection including T-shirts, crewnecks, and cardigans. SOCIAL @allbirds @hurdlepodcast @emilyabbate OFFERS LMNT | Head to DrinkLMNT.com/hurdle to check out my go-to electrolyte beverage today. My favorite flavor? Orange citrus is a MUST-TRY! Athletic Greens | Head to AthleticGreens.com/hurdle to get a year’s receive the FREE D3/K2 wellness bundle with your first purchase. Beam | Go to BeamTLC.com and use code "HURDLE" at checkout for 15 percent off. CHECK OUT: HURDLE SESSIONS All past Sessions are now available on the Hurdle website. New sessions will be announced soon! JOIN: THE *Secret* FACEBOOK GROUP HURDLE BOOK CLUB Save the date: December 9, 8 p.m. ET. Book info to come, ASAP! --- Send in a voice message: https://anchor.fm/hurdle/message

Tim Brown is the Co-Founder and Co-CEO alongside Joey Zwillinger of footwear company, Allbirds. In just under a five years, the company has amassed over 500 employees, 17 retail locations and over a billion dollars in valuation.  What most may not know is that this idea was the brainchild of Tim's for years while he was a professional soccer player.  Having played for the Newcastle Jets, the Welllington Phoenix and the 2010 World Cup, Tim began designing sneakers and visiting factories to create more than hundreds of variations for a prototype shoe all during his offseasons. What started as just a fun idea for the athlete transformed into a successful Kickstarter campaign which eventually led to joining forces with his Co-CEO Joey in creating one of the most popular shoe brands today. In this episode, Tim breaks down his transition from professional soccer to brand building and how despite the doubt, these challenges empowered the CEO to bring his idea to fruition. He also highlights the importance transitioning Allbirds into a sustainable product using merino wool and recycled plastics to leave a carbon neutral footprint—because for Tim,  a product can only be great if it is sustainable. Thank you so much for tuning into the Business of HYPE. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows. This episode was recorded prior to COVID-19 with the interludes recorded during. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time. For more info: https://hypebeast.com/2020/5/tim-brown-allbirds-interview-business-of-hype-jeffstaple-episode-72 https://www.allbirds.com/ https://www.instagram.com/allbirds/?hl=en --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/businessofhype/support

Joey Zwillinger: "We need to give consumers a simple understanding of what they’re consuming—what's the price, quality, and carbon emission? If apparel labels were transparent, there would be such a clear barometer of what to buy as a consumer." Zwillinger, the co-founder of sustainable footwear brand, Allbirds, sits down with mbg co-CEO, Jason Wachob, to discuss what consumers should look for in sustainable products, plus: *How consumers can lead the charge against climate change* *Why apparel labels should look more like food labels* *Why petroleum is so ubiquitous in our lives* *The newest natural materials to manufacture with* *How to really shop sustainably in this day and age* Enjoy this episode, sponsored by Allbirds! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com.

Host of FOX Business Network's The Claman Countdown, Liz Claman is joined by Allbirds founders, Tim Brown and Joey Zwillinger. The co-founders share how they brought their backgrounds in professional soccer and environmental science together to build a billion-dollar sneaker brand. They also speak about how their simple, sustainable product has set them apart from other shoe brands and the strength of their global production in the face of the Coronavirus. Follow Liz on Twitter: @LizClaman

As a professional soccer player, Tim Brown was used to receiving and trying out lots of free shoes. Somewhere along the line, he started to notice that all sports shoes were beginning to look the same. So, with that in mind, he set out to make his own. Tim grew up in New Zealand and was familiar with the great qualities of wool - it's not only good for minimizing odor but also for regulating temperature. The benefits had been applied to clothing, but not yet to footwear. Alongside co-founder Joey Zwillinger, he went through hundreds of prototypes before putting the shoe up on Kickstarter, where they reached their $120k goal in just five days. Allbirds now has more than 80 employees, recently landed $17.5M in series E funding and was named "The most comfortable shoe" by Time Magazine. In this episode, Tim talks about his decision to use a no branding strategy -- something that's unheard of the footwear industry, and reveals the core values his team lives by that have been crucial to his team's success.

Obsessed with Allbirds? Join the club. For the last Episode of Series 3, Clare visits the San Francisco HQ of the hottest comfy shoe brand on the planet, and unpicks what makes it work. On the way, she discovers the secrets of algae as an eco ingredient, asks the hard questions about end-of-life and greenwashing, and decodes the complexity of carbon offsetting. Oh, and sits next to Matthew McConaughey on the plane… Alright, alright, alright! “Phenomenal for customers, and also phenomenal for the planet… that’s a big idea,” says Joey Zwillinger. But what does it look like in practice? How hard was it to make it happen?And where did they fall short? Hear how Joey and co-founder Tim Brown set out to shake up the way sneakers get made and marketed, took on the big guys and won, and where their future challenges lie.  Now, that's a wrap for Series 3 - we're off to the beach. The perfect time to catch up on our monster back catalogue! Get ready for Series 4 - launches February. THANK YOU FOR LISTENING, CHANGEMAKERS!

It’s cyber Monday and, for many of us, that means sneaking glances at the online price slashing throughout the day in order to net the best deals possible on our holiday purchases.If your shopping takes you to Amazon, you already know that you need to be on alert for knock-off products as the e-tailer itself has admitted it faces challenges in policing the millions of SKUs it offers.But what about products that aren’t exactly counterfeit, rather, simply knock offs of existing designs selling at half the price? And what if the seller is actually Amazon themselves?Let’s jog back a bit. You may be familiar with the San Francisco-based sneaker company, Allbirds, who produces a shoe made of Merino wool and touts an organic, sustainable supply chain. Since its launch in 2014, Allbirds has become an extremely popular brand, which is no doubt enough to inspire copycats.In this case, a strikingly similar style of Allbirds $90 shoe began showing up on Amazon.com under the Amazon private label brand 206 Collective – one Allbirds co-founder Joey Zwillinger is calling “algorithmically inspired” by his shoe. But one big difference between the two is the price: the 206 Collective version was listed around $35.But there was another big difference. Zwillinger recently told CNN that the most frustrating part of the ordeal is that Allbirds open sources its sustainable materials, meaning Amazon’s 206 Collective brand could freely use them without infringing on any patents. Zwillinger penned an open letter to Jeff Bezos last week, blasting Amazon for this move, asking him to “please steal our approach to sustainability” and saying that if Amazon removed the “oil-based products” in its supply chain that the two vendors could “jointly make a major dent in the fight against climate change."Amazon has said that it’s simply offering products “inspired by a trend” and that this “a common practice across the retail industry.” But there might be one thing Amazon could do to graciously level the playing field, and that’s raising the price: the 206 Collective shoe padded its cost by another $10 headed into the holidays.

From the Simplr studios in San Francisco, this is your daily briefing.IntroductionWith your Retail E-Commerce Briefing for today, Friday, November 29th, I'm Vincent Phamvan.REI is choosing to Opt Outside on one of the biggest shopping days of the year. Instead of taking part in the shopping craze, the retailer has shut its doors and is encouraging employees and customers to get outside.First, here are some retail headlines.Dunkin' and Homesick Candles Partner Up On Limited Edition CandlesDunkin’ has partnered with Homesick Candles to make three limited-edition candles for the holidays: Old-Fashioned Donuts, Original Blend Coffee, and Peppermint Mocha Coffee. Dunkin’s director of strategic partnerships said that candles make sense for the brand because people can bring the smell of doughnuts home with them. Homesick and Dunkin’ started working together in early 2019 with the expectation of releasing candles during the holiday season. Homesick isn’t a stranger to collaborating with companies. Earlier this year, the candle company partnered with Tinder to create a Single Not Sorry candle.Piterest Debuts “Pintrest Shop”Pinterest is debuting Pinterest Shop. The online marketplace showcases a number of smaller merchants who sell products on the platform. The rollout of the new feature is timed before Small Business Saturday, an annual occasion encouraging consumers to support small and local businesses during the holidays. Each merchant’s pin board has around 20 products that shoppers can click to reach its checkout page. According to a statement, Pinterest plans to update the Pinterest Shop account with even more products from small businesses.Allbirds Co-Founder Calls Out AmazonAllbirds co-founder, Joey Zwillinger, called out Amazon for copying a pair of their popular environmentally-friendly sneakers. Zwillinger wrote, “We are flattered at the similarities that your private label shoe shares with ours, but hoped the commonalities would include these environmentally-friendly materials as well.” Allbirds is the latest brand to take a shot at Amazon, with Williams-Sonoma suing the retail giant last year over a strikingly similar chair to one its West Elm brand sells. Nike also recently stopped selling on the marketplace to have a more direct relationship with its customers.REI Opts Out Of Black Friday To Go OutsideBlack Friday is one of the biggest shopping days of the year. One retailer though is opting out of the shopping craze today. For the fifth year, REI is shutting its doors on Black Friday. Instead, the retailer is encouraging more people to go outside. As part of its Opt Outside initiative, REI won’t also won’t process online payments, but will pay its 13,000 employees. This year, the company is taking its Opt Outside initiative to a new level.REI is asking its employees and 18 million members to “opt to act” and join a nationwide clean-up effort. Locations of environmental clean-ups are listed on the company’s website. CEO, Eric Artz said, “We’re still going to go outside and play – but this time we’re bringing our work gloves. And we’re inviting you to join us...It’s time to fight for life outdoors – and life on this planet.”REI started its opt outside initiative in 2015 and has been working toward zero-waste operations and challenging the industry to eliminate unnecessary packaging. Artz said this is a first step for the company. They will also be launching 52 weeks of climate action to invite customers to take small steps each of us can make to be more environmentally-conscious.ClosingThanks for listening to this latest episode of the Retail E-Commerce Briefing. Don’t forget to subscribe and leave us a review. Until next time.

Allbirds CEO and co-founder Joey Zwillinger is calling Amazon “algorithmically inspired” for releasing a private label shoe that looks nearly identical to Allbirds’ iconic wool sneaker. Dan digs in with Zwillinger. Plus: Google changes up its rules for political ads and President Trump thinks he opened a factory that actually opened in 2013.

Henk Ovink, Dutch special envoy for International Water Affairs, joins Christiane Amanpour to discuss the extreme flooding in Venice; the worst it has ever experienced. Katharine Hayhoe, atmospheric scientist, also weighs in on the climate crisis causing natural disasters around the world like the flooding in Venice, fires in California and smog in India. Joey Zwillinger, co-CEO of shoe company Allbirds, talks about developing his innovative and sustainable shoe brand. Our Walter Isaacson, sits down with Sylvester James Gates, professor and theoretical physicist, to reflect on co-writing, "Proving Einstein Right". He explores how scientists proved Einstein's ground-breaking theory of relativity all those years ago.

When I began to do some research on Joey Zwillinger, the co-founder of the sustainable footwear brand Allbirds, it was hard not to notice the pull quote from Time magazine on the company’s website that referred to its Merino wool sneakers as “the world’s most comfortable shoe”, or when Refinery 29 said “we won’t blame you if never wear any other shoe ever again”. Clearly, the brand that Zwillinger, a biotech engineer, created with Tim Brown, a former football player from New Zealand, has fans, including the likes of Leonardo DiCaprio who invested early in the company – raising 2.7 million dollars in seed funding before it officially launched in 2016. Since then, Allbirds has become a shining example of sustainable style at its finest . The breathable temperature-regulating wool used to make the company’s signature sneakers uses 60% less energy than a typical sneaker. But, the brands sustainable initiatives do not stop there –It turned to recycled plastic bottles to craft the shoe’s laces. Allbirds came up with a brand new material that they call SweetFoam, which is an eco-friendly alternative to the traditional petroleum-based shoe soles, made from sugarcane off shoots. The company’s revolutionary material is an open-source technology so that other brands can also take advantage of the carbon negative material. Oh, and even the shoe boxes the Allbirds footwear comes in are made from 90% recycled cardboard. Currently, the company, which reportedly is now a $1.4 billion dollar business, is moving quickly to expand out from its original direct-to-consumer selling strategy. It already has 12 stores across the globe and intends to open another 20 in the next year. It has also expanded its inventory range, launching a weather-resistant collection called Mizzle that is also crafted from all-natural materials and the cleverly named Sole Mates socks that are made from TrinoTM –a new proprietary yarn that blends together the natural fibers of the brand’s Tree and Merino materials. Without a doubt, the company is riding the crest of the current sustainable fashion wave. But after speaking with Zwillinger, there is no question that building a globally successful business isn’t his primary goal but instead, helping to build a better world for the future is.

This week, Paul speaks to Co-Founder and Co-CEO of Allbirds, Joey Zwillinger. They delve into what it really means to build a shoe brand that's as successful as it is sustainable, from sourcing innovative materials to dealing with Amazon's copycat designs, and Joey shares his advice for aspiring entrepreneurs.

Joey Zwillinger is an engineer and renewables expert who co-founded Allbirds along with former New Zealand professional footballer Tim Brown in 2015, who was our guest on ‘The Entrepreneurs’ last year. This week, Zwillinger tells us about new eco-friendly materials and production methods that the Certified B company has introduced to help it grow its product line and retail footprint while maintaining its commitment to sustainability.

From the Simplr studios in San Francisco, this is your weekly briefing.  IntroductionWith your "Retail and E-Commerce  Briefing" for today, Friday, September 27, 2019, I'm Vincent Phamvan.Allbirds co-CEO said they are looking into legal action against Amazon. His statements come on the heels of revelations that Amazon is selling shoes similar to one of their popular styles for half the price. He admits that in the business of fashion, copycats are something you come across. But given the size of Amazon, this situation is different.First, here are some retail headlines.Gap Inc. Announces New President and CEO of AthletaGap. Inc. announced that former Sephora executive, Mary Beth Laughton, was appointed as president and CEO of its Athleta brand. She is set to start the new position in late October. Laughton was most recently executive vice president of omni retail for Sephora and has previously served in leadership roles at Nike. She brings more than 20 years of experience with digital operations and e-commerce to her new role with Athleta.Peloton Sets Price of IPOExercise bike and treadmill company, Peloton, has priced its initial public offering at $29 dollars. Peloton is offering 40 million Class A common stock to the public as part of its IPO. The company filed to go public in August, reporting $915 million in total revenue for the year, an increase of 110 percent from the prior fiscal year. Peloton is looking to raise $1.16 billion with a valuation of more than $8 billion.  Amazon Unveils new Alexa DevicesAmazon unveiled a variety of new Alexa powered devices on Wednesday. The new lineup includes a new Echo Dot with a built-in clock, Alexa powered earbuds, a high-end speaker, and a cheaper version of the Eero mesh WiFi system after acquiring Eero earlier this year. Amazon also showed the development of new Alexa capabilities like Amazon Guard, which turns some devices into security cameras. Getting Alexa in more places is key for Amazon’s broader strategy as competition from Google and others heats up. Amazon’s latest lineup comes after Facebook and Google have both recently refreshed their home device offerings.     Walmart's Allswell Brand Expands Into Bath CategoryWalmart’s Allswell home brand has expanded into the bath category. Allswell’s announcement indicates that Walmart may be betting on its homegrown brands to build its e-commerce business, rather than ones they’ve recently acquired. In 2016, Walmart acquired Jet for $3 billion and soon after acquired women’s apparel site ModCloth and menswear brand Bonobos. However, the acquisitions may not be turning out as well as they hoped.  The company nixed the lead executive role at Jet in June and in July reportedly indicated they may sell ModCloth. Focusing on its homegrown brands in growing categories bodes well for the retail giant. Between 2013 and 2018, the home goods market in brick-and-mortar and online grew 20.9 percent and 88.7 percent.  For the company, expanding beyond mattresses could also be essential to standing out as the market gets more saturated. Other direct to consumer brands have utilized the same strategy. Casper has expanded into other categories like dog beds, night lights, and recently CBD. Allbirds and Away have also entered other categories beyond those they originally launched in. Allbirds Looking Into Legal Action Against AmazonAllbirds co-CEO, Joey Zwillinger, said that the sneaker company is looking into legal action against Amazon. His comment comes after revelations that the e-commerce giant is selling a shoe with striking similarities to Allbirds’ popular sneakers called the Wool Runners. Amazon’s shoe is being sold for $45 dollars, Allbirds’ signature shoe costs $95 dollars.  Allbirds, which started selling shoes in 2016 and was recently valued at $1.4 billion, isn’t a stranger to lookalike shoes. Zwillinger said there are probably a couple dozen copycats. He said the rate at which lookalike shoes appear is startling and that quote, “It’s part of the business of fashion, as I’ve come to learn,” end quote. However, given the size and omnipresent influence of Amazon, Zwillinger said this situation is different.Zwillinger admits its risky territory. While they’re a team of 500 people total, he suspects Amazon has double that in just lawyers. But, Zwillinger said they are, “...looking at it. We look carefully every time this happens,”.ClosingThanks for listening to the latest episode of the "Retail and E-Commerce  Briefing". Don't forget, Simplr can help you scale up your customer service with 24/7 support. Find out more at Simplr.ai. Until next time. 

Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger was frustrated that most companies lacked a genuine commitment to sustainability. In 2015, Tim and Joey teamed up to create Allbirds, a company with two ambitious goals: create the world's most comfortable shoes, and do it in a way that was completely carbon-neutral. Today, just three years after launch, Allbirds is worth $1.4 billion. PLUS, for our postscript "How You Built That," how Kirby Erdely saw a problem with flying beach umbrellas and developed a new kind of tent stake—with a twist.

Tim Brown is an ex-professional New Zealand footballer turned American shoemaker entrepreneur. After a successful football career, Tim got injured. This caused a career turning point and he looked outside the sporting world at a business future. He first obtained a master’s from LSC, and then he entered into a partnership with Joey Zwillinger. The result? Allbirds, a sustainable tech and science-led footwear that has a huge A-list Hollywood following and that’s creating massive waves in the funding community as a direct to consumer brand. We’re here to delve deeper into this exciting brand as it launches its first UK shop within Covent Garden (as well as an online UK store). We chat with Tim about: The difference in the attitude towards entrepreneurship between London and San Francisco How he saw an opportunity in making shoes out of different materials Why and how they became a B Corp Living his boyhood dream of playing soccer in the A-League in Australia The Allbirds funding journey His best piece of advice for entrepreneurs Links: Allbirds For more go to secretleaders.com

In conversation with Joey Zwillinger Caroline Issa is joined in conversation by Joey Zwillinger, co-founder of the much buzzed about footwear startup Allbirds. 

In conversation with Joey Zwillinger Caroline Issa is joined in conversation by Joey Zwillinger, co-founder of the much buzzed about footwear startup Allbirds. 

The Allbirds co-founders discuss leaving professional soccer and biotech behind to launch the sustainable, direct-to-consumer footwear company and why they believe natural materials make for better products and a better planet. The conversation is moderated by Goldman Sachs' Kathy Elsesser. Date: July 24, 2018 This podcast should not be copied, distributed, published or reproduced, in whole or in part, or disclosed by any recipient to any other person. The information contained in this podcast does not constitute a recommendation from any Goldman Sachs entity to the recipient. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this podcast and any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. The views expressed in this podcast are not necessarily those of Goldman Sachs, and Goldman Sachs is not providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. In addition, the receipt of this podcast by any recipient is not to be taken as constituting the giving of investment advice by Goldman Sachs to that recipient, nor to constitute such person a client of any Goldman Sachs entity. Copyright 2018 Goldman Sachs & Co. LLC. All rights reserved.

Today’s guest is Joey Zwillinger, cofounder and president of Allbirds. Alex and Joey spoke about a number of topics ranging from Joey's career journey from industrial chemist to “wool cobbler,” to the importance of brand values, to why it’s “the best of times” for e-commerce startups, to the role of Amazon in the ecosystem.

Joey Zwillinger wasn't especially interested in shoes growing up, but his passion for sustainability led him to co-found Allbirds, a rapidly-growing footwear company. In conversation, Zwillinger preaches the virtues of patience in making a jump, among other lessons. Purchase the When To Jump book here This week's episode is sponsored by Grasshopper (grasshopper.com/whentojump) and Design Crowd (DesignCrowd.com/JUMP).

As a professional soccer player, Tim Brown was used to receiving and trying out lots of free shoes. Somewhere along the line, he started to notice that all sports shoes were beginning to look the same. So, with that in mind, he set out to make his own. Tim grew up in New Zealand and was familiar with the great qualities of wool - it's not only good for minimizing odor but also for regulating temperature. The benefits had been applied to clothing, but not yet to footwear. Alongside co-founder Joey Zwillinger, he went through hundreds of prototypes before putting the shoe up on Kickstarter, where they reached their $120k goal in just five days. Allbirds now has more than 80 employees, recently landed $17.5M in series E funding and was named "The most comfortable shoe" by Time Magazine. In this episode, Tim talks about his decision to use a no branding strategy -- something that's unheard of the footwear industry, and reveals the core values his team lives by that have been crucial to his team's success.

Karl Ulrich's Elevator Pitch of the Month for November is Allbirds, founded by Joey Zwillinger, WG'10.Elevator Pitch: “We set out to make the most comfortable shoe in the world. What we did to do that was strip away every single detail of a current construction of a shoe that is unnecessary and either takes away for comfort or is focused on dropping cost or doing something else that's unrelated to our customer. And then we engineered and innovated a fabric where we packed in fibers from the merino sheep that are about 20 percent of the width of a human hair that are typically used in $5,000 suits and we engineered a fabric that was strong enough to make into a fabric that could be an upper of a shoe, that's the part that's above your foot. And we constructed what we think is a great shoe. And we did it in a way that was incredibly sustainable for the planet.” See acast.com/privacy for privacy and opt-out information.

Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. With longer working hours the norm and a modern way of dressing in the workplace, Zwillinger’s innovative idea was to make a shoe that takes the customer from day to evening with “extraordinary” comfort. On this episode, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing.

Snarkitecture partner Benjamin Porto and Allbirds co-founder Joey Zwillinger talk with Recode's Edmund Lee about designing architecture and shoes for Silicon Valley, respectively. Brick-and-mortar spaces continue to be important as storytelling vehicles for brands, they say, even as the numbers point to e-commerce growing and retail shrinking. Physical stores are actually thriving, Zwillinger says, because Amazon's speediness has forced them to up their standards and unique offerings. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joseph Zwillinger is the Founder @ Allbirds, the startup that makes the world's most comfortable shoes check this out, made out of wool. They have funding from the likes of Maveron, Lerer Hippeau and Slow Ventures and an army of loyal fans that includes Larry Paige, Ben Horowitz, Mary Meeker and Dick Costolo. Prior to co-founding Allbirds, Joey enjoyed a range of careers from investment banking with Goldman Sachs to venture capital with Industry Ventures to working at next generation food and nutrition company, TerraVia. In Today’s Episode You Will Learn: 1.) How Joey made his way from investment banker to venture capitalist to Founder @ Allbirds, Silicon Valley's hottest brand? 2.) How does Joey view the core tenets to creating a successful brand? Why must brands today go further to more of a movement? How can companies look to create movements within their customer base? 3.) How does Joey assess the effects of Amazon on retail? How does Joey evaluate the economic ramifications of Amazon's flea market approach on the brands behind the products? Why does Joey want Allbirds to stay far away from Amazon? 4.) How does Joey look to prioritize what he and Allbirds focus on? What is the one core metric that guides all their decisions and behavior? How is this applicable to every company of all stage and sector? 5.) Why does Joey think that not enough VCs are people orientated? How does Josh assess the VC class of today? What does he look for when deciding which investors to choose? Items Mentioned In Today’s Show: Joey’s Fave Book: Man's Search For Meaning Joey’s Fave Blog: First Round Review, Dan Primack As always you can follow Harry, The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Pendo delivers the only complete platform that helps companies create great products. The Pendo Product Experience Platform enables product teams to understand product usage, collect user feedback, measure NPS, assist users, and promote new features in-app - all without requiring any engineering resources. This unique combination of capabilities helps companies improve customer satisfaction, reduce churn, and increase revenue. Pendo is the proven choice of Salesforce, Cisco, Optimizely Citrix, BMC and many more leading companies. Start a free trial at http://go.pendo.io/harry Treehouse is an online school where you can learn how to build websites and apps. Their course library has thousands of hours of content, where you can learn all sorts of topics, including Javascript, iOS, Android and more.  With high-quality video instruction from real industry experts teaching you all you need to know, and quizzes and code challenges keep you engaged and on track. Learn on your own schedule and go from beginner to pro. Go to teamtreehouse.com to start your free trial.

The O’Reilly Design Podcast: The guiding light of strategy, designing Allbirds, and what makes the magic of a brand identity.In this week’s Design Podcast, I sit down with Simon Endres, creative director and partner at Red Antler. We talk about working from a single idea, how Red Antler is helping transform product categories, and the importance of having a point of view. Here are some highlights from our conversation: Bringing the power of nature to the footwear industry One of the founders of Allbirds, Tim Brown, is an ex-professional soccer player. Obviously, footwear was really big in what he was doing. He also went through design school in Cincinnati, but he was being sent shoes and taking a look at the landscape, and he realized that there's no real innovation and thoughtfulness in the shoe category. There's definitely technology and a lot of graphical doodads appearing on shoes, but no company has committed to real innovation to benefit the industry or the world, actually. He was entering into the arms race of high-tech materials and new features. He was like, let's strip everything back and create something that's really elegantly uncomplicated, built around extreme comfort and versatility, and it's made from New Zealand wool, Merino wool, which is incredibly durable and soft. What he wanted to do was hand us the power of what's going on in nature and bring that to the footwear industry. That's kind of the overarching mission. Then he connected with San Francisco native, Joey Zwillinger. Those two started the company, and I met them in New York for a meeting when they were looking for a company to work with. They did a pre-launch on Kickstarter with a Merino wool runner. They got an outrageous response. They spent a lot of time trying to fulfill their orders. Through that learning and through that traction, they decided to double down and really create a business out of it. We were tasked, one, to build out the overarching brand and then build something that moved toward the launch of the Wool Runner, their first shoe. I think one challenge that they were coming to us with was how to bring a New Zealand sensibility without being a tourist postcard from New Zealand. That was really important: how do you translate that culture and the mindset and make it relevant for, initially, the American market? Being here for a long time, I've worked through a lot of brands and communications and advertising, so I felt like I was well positioned to do that. Both my partners love New Zealand and they love Kiwis, so there's a real empathy. We also really loved the mission to transform a category. I feel like with our experience with Casper, the mattress company, we really worked with them and helped them from the ground up to disrupt a really shitty industry, and there are obviously a lot more pain points in that industry. When we came on [with Allbirds], we were involved not so much in the industrial design of the shoe—a Kiwi guy named Jamie was working on that out of Auckland; he’s an amazing industrial designer who we're continuing to work through now. We worked with him, we worked on naming, we worked through the strategic idea and brand identity. The Red Antler strategy We're a strategically led company. Emily Heyward, one of the most brilliant people I've ever met that I have the pleasure to work with, leads strategy. She worked in bigger companies, doing on-the-ground research and groups across the country and the globe, really gaining insights from people and how they feel, what they think. That's been a real core tenant, a pillar of our company. We use that as a way to help companies focus. They find it difficult to get clarity about that single thing they stand for and how to really express that single thing in a lot of different ways. As a business, it’s very tough to have focus; what we do is bring a singular idea that everything we do ladders up to, and acts as that spinal through-line to, both the business and the work that we're doing, so it all feels like it's coming from the same place. In the end, we're trying to create belief systems that feel unique and believable and cohesive and different. You can only do that through having something that's singular. I don't think a solely mission-based brand is going to resonate and really engage people at the level that we really wanted. We wanted to ladder up to something, and this is a very Kiwi thing, the idea was like ‘get up and go’—no fuss, no bullshit, and just freedom. Flick your shoes on, get out the door and get going. To me, it's all about movement and travel and an unfitted life and a sense of ease. The Kiwis have a saying: ‘She'll be all right; just get on with it.’ Then we had other layers to the strategy. We have this big, singular idea that we constantly reference throughout the creative process. We have it up on our wall, we're measuring the work against it, but we also build in other layers to the conceptual framework. In Allbirds' case, we love this idea of curiosity. As a company, Allbirds is very curious about how to harness different materials from nature, how to make the industry better. From a design and brand identity perspective, we have photography and messaging and illustration that's very weird and curious. People are moving off-frame or they're moving in a very unusual pose. We have hands coming in from places and feet walking up stairs. All of these core ideas are great guiding lights for us as we continue to make things. Having a point of view I'm always looking for people who are great thinkers and also great doers. There are incredible design companies out there where the thinking is just incredible and sometimes academic, and the work is beautiful but somewhat abstract. For the kind of work we're doing, we need to be making stuff and doing it strategically. I'm really looking for critical thinkers and people who are curious. We need to be very empathetic with our clients and also the users, so an emotional intelligence is necessary. I look for people who are good listeners but also can communicate clearly. I still want people who have a point of view—I really don't want regurgitation of design blogs. I want people to get off their asses and their computers and get out there in the world, or look at other inspiration to feed into what we're doing. With that, I think having that point of view means you have to take risks. You have to be able to make those creative leaps into unexpected territory. For me, that's where the magic comes. If there's not that moment in the air that no one's ever thought of, even yourself, then that's what I think really makes the magic of a brand identity. Then, I wouldn't say ego-less, because I think you need to have an ego, but I think someone who can work well on a team, working toward a common goal. We have sort of a no-asshole policy here at Red Antler. We've just got an incredible team because of it. There are some really great, hotshot designers that I've met and worked with, but, ultimately, they just didn't stick around because we're just not built like that. We don't have a culture that enables that behavior.

The O’Reilly Design Podcast: The guiding light of strategy, designing Allbirds, and what makes the magic of a brand identity.In this week’s Design Podcast, I sit down with Simon Endres, creative director and partner at Red Antler. We talk about working from a single idea, how Red Antler is helping transform product categories, and the importance of having a point of view. Here are some highlights from our conversation: Bringing the power of nature to the footwear industry One of the founders of Allbirds, Tim Brown, is an ex-professional soccer player. Obviously, footwear was really big in what he was doing. He also went through design school in Cincinnati, but he was being sent shoes and taking a look at the landscape, and he realized that there's no real innovation and thoughtfulness in the shoe category. There's definitely technology and a lot of graphical doodads appearing on shoes, but no company has committed to real innovation to benefit the industry or the world, actually. He was entering into the arms race of high-tech materials and new features. He was like, let's strip everything back and create something that's really elegantly uncomplicated, built around extreme comfort and versatility, and it's made from New Zealand wool, Merino wool, which is incredibly durable and soft. What he wanted to do was hand us the power of what's going on in nature and bring that to the footwear industry. That's kind of the overarching mission. Then he connected with San Francisco native, Joey Zwillinger. Those two started the company, and I met them in New York for a meeting when they were looking for a company to work with. They did a pre-launch on Kickstarter with a Merino wool runner. They got an outrageous response. They spent a lot of time trying to fulfill their orders. Through that learning and through that traction, they decided to double down and really create a business out of it. We were tasked, one, to build out the overarching brand and then build something that moved toward the launch of the Wool Runner, their first shoe. I think one challenge that they were coming to us with was how to bring a New Zealand sensibility without being a tourist postcard from New Zealand. That was really important: how do you translate that culture and the mindset and make it relevant for, initially, the American market? Being here for a long time, I've worked through a lot of brands and communications and advertising, so I felt like I was well positioned to do that. Both my partners love New Zealand and they love Kiwis, so there's a real empathy. We also really loved the mission to transform a category. I feel like with our experience with Casper, the mattress company, we really worked with them and helped them from the ground up to disrupt a really shitty industry, and there are obviously a lot more pain points in that industry. When we came on [with Allbirds], we were involved not so much in the industrial design of the shoe—a Kiwi guy named Jamie was working on that out of Auckland; he’s an amazing industrial designer who we're continuing to work through now. We worked with him, we worked on naming, we worked through the strategic idea and brand identity. The Red Antler strategy We're a strategically led company. Emily Heyward, one of the most brilliant people I've ever met that I have the pleasure to work with, leads strategy. She worked in bigger companies, doing on-the-ground research and groups across the country and the globe, really gaining insights from people and how they feel, what they think. That's been a real core tenant, a pillar of our company. We use that as a way to help companies focus. They find it difficult to get clarity about that single thing they stand for and how to really express that single thing in a lot of different ways. As a business, it’s very tough to have focus; what we do is bring a singular idea that everything we do ladders up to, and acts as that spinal through-line to, both the business and the work that we're doing, so it all feels like it's coming from the same place. In the end, we're trying to create belief systems that feel unique and believable and cohesive and different. You can only do that through having something that's singular. I don't think a solely mission-based brand is going to resonate and really engage people at the level that we really wanted. We wanted to ladder up to something, and this is a very Kiwi thing, the idea was like ‘get up and go’—no fuss, no bullshit, and just freedom. Flick your shoes on, get out the door and get going. To me, it's all about movement and travel and an unfitted life and a sense of ease. The Kiwis have a saying: ‘She'll be all right; just get on with it.’ Then we had other layers to the strategy. We have this big, singular idea that we constantly reference throughout the creative process. We have it up on our wall, we're measuring the work against it, but we also build in other layers to the conceptual framework. In Allbirds' case, we love this idea of curiosity. As a company, Allbirds is very curious about how to harness different materials from nature, how to make the industry better. From a design and brand identity perspective, we have photography and messaging and illustration that's very weird and curious. People are moving off-frame or they're moving in a very unusual pose. We have hands coming in from places and feet walking up stairs. All of these core ideas are great guiding lights for us as we continue to make things. Having a point of view I'm always looking for people who are great thinkers and also great doers. There are incredible design companies out there where the thinking is just incredible and sometimes academic, and the work is beautiful but somewhat abstract. For the kind of work we're doing, we need to be making stuff and doing it strategically. I'm really looking for critical thinkers and people who are curious. We need to be very empathetic with our clients and also the users, so an emotional intelligence is necessary. I look for people who are good listeners but also can communicate clearly. I still want people who have a point of view—I really don't want regurgitation of design blogs. I want people to get off their asses and their computers and get out there in the world, or look at other inspiration to feed into what we're doing. With that, I think having that point of view means you have to take risks. You have to be able to make those creative leaps into unexpected territory. For me, that's where the magic comes. If there's not that moment in the air that no one's ever thought of, even yourself, then that's what I think really makes the magic of a brand identity. Then, I wouldn't say ego-less, because I think you need to have an ego, but I think someone who can work well on a team, working toward a common goal. We have sort of a no-asshole policy here at Red Antler. We've just got an incredible team because of it. There are some really great, hotshot designers that I've met and worked with, but, ultimately, they just didn't stick around because we're just not built like that. We don't have a culture that enables that behavior.

The co-founder of Allbirds is utilizing his experience as a bioengineer to disrupt the shoe industry. Hear how Joey plans to make the world a more sustainable place one foot at a time.