Podcast appearances and mentions of jay croft

The Functional Aging Summit, held online June 13–14, is an incredible opportunity to learn from industry leaders about how to train people over 50 and grow your business with this large, lucrative, and underserved population. Go here to learn more: https://functionalagingsummit.comIn this episode of the Optimal Aging Podcast, host Jay Croft talks with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, who previews the upcoming event and shares compelling reasons why fitness professionals should be targeting the active aging market.Dan and Jay explore how this growing demographic presents not just a meaningful mission but also a strategic business opportunity—with higher client retention, deeper impact, and long-term sustainability. You'll also hear about the advantages of a virtual summit, how you can still access all the sessions even if you miss it live, and the type of career-changing content you can expect.It's a no-brainer. Start learning here.https://functionalagingsummit.comGuest: Dr. Dan RitchieDr. Dan Ritchie is the co-founder of the Functional Aging Institute and a recognized leader in fitness for older adults. He holds a doctorate in Health and Physical Education and has helped countless fitness professionals elevate their careers by better serving clients over 50.

In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it's a strategic marketing asset.You'll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.

Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.You'll hear how she:Met her neighbors and local business owners one by oneFormed smart partnerships and sponsored a wellness festivalAttracted clients from a large local employerCombines strength training and physical therapy to focus on prevention and lifelong wellnessShayna's story is a masterclass in grassroots marketing and community connection. If you're a fitness or wellness professional looking for authentic ways to grow, this episode is for you.This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.Learn more about Shayna: Physiovation, Shayna Gross on FacebookSubscribe to the show and learn more at: Optimal Aging on ApplePrime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.

Is Alzheimer's disease just something we have to wait and worry about as we age? Amy Lang doesn't think so.In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer's — both her mother and grandmother were diagnosed — set her on a mission to educate others.Amy shares how lifestyle factors like exercise, nutrition, stress, sleep, and social connection can dramatically reduce the risk of cognitive decline. If you're a fitness or wellness professional serving clients over 50, you'll hear why this is a conversation you need to be having — and how you can help lead the way.This is a hopeful, empowering episode packed with real-life insight and practical takeaways. Connect with Amy Lang:Website: https://www.moxie-club.com/protectInstagram: @habitwhispererFacebook: Amy Lang Coaching

What does it really mean to age well? This week, Amy welcomes back Jay Croft to talk all things optimal aging—from menopause and Alzheimer's prevention to the stories we tell ourselves about getting older. This episode is a must-listen for anyone looking to age on their own terms.What to Listen For[00:01:44] How Jay helps fitness centers connect with the 50+ community through Prime Fit Content[00:02:06] Why menopause is often misunderstood—and what “second spring” could mean for you[00:04:20] The danger of letting the medical system define your experience of aging[00:10:12] How storytelling and language shape our experience of menopause and cognitive health[00:20:45] The lifestyle shifts that can lower your risk of Alzheimer's—and why this is empowering, not overwhelming[00:24:33] Why acceptance—not judgment—is key to optimal aging[00:28:18] The mindset shift from "winding down" to “what's next?”[00:33:11] Debunking the myth that Alzheimer's is purely genetic and unpreventable[00:35:55] Why embracing curiosity can make your next chapter your best one yet[00:37:45] What you do today matters more than any future “fix” when it comes to aging wellAging doesn't have to be about decline—it can be your most vibrant chapter yet. In this episode, Amy and Jay invite you to rewrite the story of your life with curiosity, courage, and intention. Listen now to start aging optimally on your terms.RESOURCES: Register for the FREE Masterclass: 5 Keys to Protecting Your Brain Health Book a FREE Discovery Call with Amy Lang Order Amy's book Thoughts Are Habits Too: Master Your Triggers, Free Yourself From Diet Culture, and Rediscover Joyful Eating. Follow Amy on Instagram @habitwhisperer

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar's PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging.We explore survey data from Road Scholar's “Age Adventurously” campaign and how fitness pros can use these insights to motivate clients, boost retention, and create content that resonates.

In this episode of The Optimal Aging Podcast, I dive into the most common questions gym owners and fitness professionals ask about marketing to people over 50. Learn why blogs still matter, how to get more from your emails, whether TikTok is worth your time and how to consistently create engaging content that actually works.I also share powerful advice on how to truly connect with the active aging community—those in their 50s, 60s, and beyond—by using communication strategies that build trust and reflect their real values and goals.Whether you run a gym, teach classes or offer health-related services for older adults, this episode is packed with practical, proven strategies to help grow your business.

Welcome to The Optimal Aging Podcast, where we explore the intersection of fitness, content marketing and healthy living for adults over 50. In this supersized and value-packed episode I Jay Croft sit down with three inspiring gym owners—Micah Morgan, Jake Trione and Lisa Grace Wright, who are transforming lives and redefining aging through fitness, storytelling, and community-driven marketing.They are proving that fitness after 50 is more than possible—it's powerful. Through real client stories, strategic use of video content and a deep commitment to connection, they've each built thriving communities that focus on empowerment, wellness and independence.

Episode 99 with Sarah Anderson, English as a new language teacher in New York City, founder and president of Deckaid.Together we discussed her life and career, from growing up in Long Island, hanging out with Erik Rosetti in her late teens, meeting with Tim Anderson aka Bobshirt in her early 20's, advocating for a skatepark build in Nyack, New York in the mid 2010's, to starting Deckaid, a volunteer-run non-profit organization which raises funds for youth-centered community organizations through skateboard art exhibitions, and much more through surprise questions from friends of hers.(00:13) – Intro(01:25) – Erik Rosetti(10:14) – Marc McKee (23:00) – Niki Williams(32:09) – Steve Lenardo(35:22) – Jay Croft(41:38) – Sean Cliver(43:41) – Derek Brennan (52:03) – Bryan Ridgeway(54:21) – Andy Jenkins(57:00) – Miki Vuckovich (59:36) – Pat Conlon(01:06:05) – Nick Halkias(01:10:14) – Eric Swisher(01:16:35) – Jesse Geboy(01:21:02) – Tim Anderson(01:24:41) – Megan Baltimore(01:26:19) – Alex Aranovich(01:30:08) – Kevin Marks(01:33:28) – ConclusionFor more information and resources: https://linktr.ee/beyondboardsHosted by Ausha. See ausha.co/privacy-policy for more information.

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do's and don'ts for connecting with people over 50.

A huge untapped market is looking for a gym that understands them, yet many fitness businesses miss the mark. Older adults want strength, longevity, and confidence, but traditional marketing often excludes them. Are you making the same mistake?Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.In this episode, we're joined by Jay Croft of Prime Fit Content, an expert in marketing fitness services to the 50+ demographic. We'll explore how to create a gym environment that truly resonates with older clients, from personalized communication to authentic representation in marketing materials.Episode Highlights:Boutique fitness gyms have a significant opportunity to serve the 50+ market, but many struggle with how to connect with this audience. Jay Croft explains why traditional marketing approaches often fall short and how gyms can adjust their messaging to better appeal to older clients. He emphasizes the power of personalized communication—through email, phone calls, and text messaging—and highlights the importance of featuring real older clients in marketing materials. Jay also discusses how creating a non-intimidating gym atmosphere can make a significant impact on attracting and retaining this demographic.Key Takeaways:How to tailor gym marketing efforts to appeal to clients over 50.The role of email newsletters in building trust and engagement.Why featuring authentic representations of older clients is crucial.How a mix of communication methods improves client relationships.Ways to create a welcoming gym environment for older individuals.The financial benefits of targeting the 50+ market.Episode Chapters:00:00 Intro24:48 Jay Croft's Background and Business Focus25:03 Challenges and Opportunities in Marketing to Older Demographics 25:20 Effective Marketing Strategies for Older Clients25:38 Importance of Authentic Representation in Marketing25:48 Creating a Welcoming Environment for Older Clients26:03 Personalized Service and Client Engagement26:20 Effective Communication and Marketing Tactics26:35 Building Trust and Credibility with Older ClientsWant to learn more?Connect with Jay Croft and Prime Fit Content here:

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you?On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. I started recording my podcast on video and posting the episodes on YouTube, after avoiding it for years. It's expanding my audience and helping me reach new people, including prospective customers.See, I just didn't want to bother with YouTube because I don't like watching podcasts on YouTube -- so why would anyone else? Just like some of you don't like emails or Facebook, or don't know what to make of ChatGPT. And with new communications channels popping all the time, you need to know where your folks are and reach out to them there. It's about their preferences, not yours.Connect with Jay Croft here:• Instagram: https://www.instagram.com/primefitcontent• LinkedIn: https://www.linkedin.com/in/croftjay/• Facebook: https://www.facebook.com/jaycroftFor more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.Email: jay@primefitcontent.comThanks for listening!

How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members?Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation!Sherman's the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13 years in Florida. With the over-50 market in particular, longevity is a keyword, and the marketing copy and images need to reflect who you want.Anticipate the questions that can derail a sale, and don't be afraid to lead the prospect to where he or she needs to be.I enjoyed this conversation with Sherman, and I know you will, too. Topics Covered:✅ Importance of Targeted Messaging and Imagery✅ Sales Strategies for Gym Owners✅ The Power of the Pause in Sales ✅ Retention vs. Acquisition in Gym MembershipsConnect with Sherman Merricks here:• Website: https://www.lassoframework.com/• Email: sherman@lassoframework.com• Facebook: https://www.facebook.com/sherman.merricks/photos• Instagram: https://www.instagram.com/shermanmerricks5/Connect with Jay Croft here:• Instagram: https://www.instagram.com/primefitcontent• LinkedIn: https://www.linkedin.com/in/croftjay/• Facebook: https://www.facebook.com/jaycroftFor more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.Email: jay@primefitcontent.comThanks for listening!

The over-50 demographic controls 70% of the nation's disposable income, yet most fitness marketing targets younger audiences.Why?Because we're used to thinking younger is better. But here's the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.Rick and Jay break down how fitness businesses can tap into this underserved market by offering personalized fitness programs and maintaining consistent communication through email newsletters and social media.Jay, with years of experience in journalism and corporate communications, shares how he's helped gyms transform their approach to reach older adults effectively.Tune in now to change your approach to fitness marketing to over-50s.Key TakeawaysIntro (00:00)Jay's transition to fitness marketing for the over-50 demographic (03:27)Alloy's focus on the underserved over-50 market (07:10)Importance of consistent communication in marketing (10:36)Value of email newsletters for gym owners (14:27)Balancing informative content with promotional messages (17:44)Relevance of content in email marketing (20:40)Jay's new role as an essential vendor for Alloy franchisees (23:43)Alignment between Jay's approach and Alloy's philosophy (27:24)Benefits of outsourcing email marketing to an expert (30:23)Additional Resources:- Prime Fit Content: https://primefitcontent.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even need a new vocabulary to discuss communities for older people.But whatever we call them, they're offering a more attractive environment for people to live later in life, with individual homes, nice amenities, and lots of fitness and recreation activities.What's it like at one of these communities? Do they seem appealing to you? Well, that's what we're looking at today on Optimal Aging, the show about fitness, health and wellbeing for people over 50. Each week we explore what healthy living means for millions of people in this lucrative yet underserved market, with a focus on communications, content and making powerful connections. I'm your host Jay Croft of Prime Fit Content, which helps connect businesses with people over 50.My guest today is Sara Carbonyl, director of marketing at Amblebrook at Gettysburg in Pennsylvania. Amblebrook solves the “what do you call it” problem directly and simply: 55+ active adult living. It touts amenities like a pool and fitness center to social spaces, with lots of activities, including tons of exercise opportunities. Prices start in the 300 thousands and residences include single-family homes and villas that share a common wall.It couldn't be more different from my grandmother's nightmares. Online ResourcesAmblebrook GettysburgPrime Fit Content – Engage the over-50 market

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing from his recent presentation at the Functional Aging Summit, Jay delves into the challenges of feeling invisible in the fitness industry and how understanding your brand essence can be a game-changer. Learn how to clarify your identity and purpose, boldly communicate your message, and utilize multiple channels to engage your audience continuously.Jay also highlights the immense economic potential of focusing on consumers over 50, who control the majority of consumer spending and household wealth. By tailoring your services to meet the specific needs of this influential demographic, your fitness business can thrive. Discover actionable strategies to educate your audience on relevant health topics, ensuring you not only attract but retain loyal clients for the long haul. Tune in for valuable insights that can transform your approach and help you tap into this lucrative market, setting your fitness business on a path to success.

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops  - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is underpricing.  If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren't going to be excited about it.  Second biggest mistake is not having a goal for enrollment. What's the minimum profitable number of registrations? If you don't want to profit or set that as a goal, you won't. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.”  2 Virtual Fitness Coaching  - Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home. - Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach. Private or Group 3 Wellness Retreats  - Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience. - Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew." Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you've figured out a way to do what you love and get paid for it!  I'm hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they're there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each.  Workshop style - partner with someone  Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don't make an attendee register two places)!  4 More Revenue Streams for Fitness Coaches 4 Membership Programs  - Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching.  - Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium 5 Affiliate Marketing - Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women. - Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience. Coach partnerships Program partnerships Equipment: desk bikes, weights, Power Plate, skin care, supplements 6 Corporate Wellness Programs  Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health. - Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses. Create proposals - learn the corporate context of programs 7 Writing and Publishing  - Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing. - Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process. Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book. -Summary of the revenue streams for fitness Coaches Resources:  Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard  Menopause Fitness Framework: https://www.flippingfifty.com/specialist  Other Episodes You Might Like:  How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/ How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/ Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you're considering a book (and you probably should be) this will help you in every aspect of your business.  

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular. We can carry real-time information on body composition, biomarkers, heart-rate variability, sleep, stress and more with us at all times. But how can we use this information to help people understand their bodies and longevity, and make better decisions about exercise, diet and more?That's what we're addressing on this episode of Optimal Aging, the show for fitness professionals serving the over-50 market. I'm Jay Croft of Prime Fit Content.My guest is Jason Moore, who's here to talk about his powerful Spren app, which uses your smartphone as a body scan tool for body fat percentage and BMI measurements, results he says are comparable to DEXA scans.The Spren app helps track weight and weight loss, helps you understand the nuances of body composition, and lots more.Now, if this seems a bit, well, fantastical to you… it did me, too! But the supercomputers in our pockets can do so much else, why shouldn't they be able to help us understand what's going on inside our body.Using AI and data, Jason is helping to put valuable information into everyone's hands through this Spren app technology, and the way he explains it, it's not only possible, but fun and helpful. Here's my conversation with Jason.Online Links and ResourcesSpren.comJason Moore on LinkedInMy new course to motivate men over 50 to get off the couch and into fitnessLife Priority Supplements -- Affiliate Discount  herePrime Fit Content – Engage the over-50 market

“I wasn't marketed to anymore.”  My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients. Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship.  My Guest: Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively. Questions We Answer in This Episode: What is your background and how & why you got into this?  What are some of the challenges trainers online or off  have in communicating with the over-50 market? What are a few key pieces of advice in improving your game on this? Why isn't the fitness industry doing more to help people over 50? What role can content and communications play? What works and what doesn't? Connect with Jay: https://primefitcontent.com   On Social: Facebook: https://www.facebook.com/jaycroft Threads: https://twitter.com/JayCroft Instagram: https://www.instagram.com/primefitcontent/ LinkedIn: https://www.linkedin.com/in/croftjay/   Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcasts   Resources: https://www.fitnessmarketingmastery.com/scorecard  https://www.fitnessmarketingmastery.com/copywriting-course 

What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?We're about to find out, based on a couple of announcements from industry leaders in the last few months.And on this week's episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Aging, the show for fitness leaders trying to grow businesses by reachin more people over 50. I'm your host, Jay Croft, of Prime Fit Content.And, if you're like me, you might be wondering how a prescription medication like Ozempic or Wegovy to lose weight is going to get more people exercising… Right? Why bother going to a gym when you can take an injection or swallow a pill.Well, lucky for us all, Eric Durak isn't like me – and he's here to explain it in a way that's enlightening and, really, just very intriguing under the broader umbrella of how fitness, medicine, and insurance might work together in the future.ResourcesEric Durak on LinkedInMedical Health and Fitness (medhealthfit)My new course to motivate men over 50 to get off the couch and into fitnessLife Priority Supplements -- Affiliate Discount  herePrime Fit Content – Engage the over-50 market

Robots stealing your jobs… soulless machines taking over the world… Is it science-fiction? Or is it happening already now that artificial intelligence, or AI, is here?Hang onto your C3P0, because that's the topic we're discussing this week on Optimal Aging, the show that' all about fitness, health and wellbeing for people over 50. If you own a gym or studio and want to grow your business by attracting more people in this demographic, then you've come to the right place. I'm your host, Jay Croft of Prime Fit Content.Maybe someday, software and machines will be able to do everything I can do and everything you can do – but we're not there yet.  I'm not being glib or dismissive about this powerful new technology. Its impact will be far reaching and profound across all industries. And maybe it means the end of the world and I'm just to cheerful to see it.But I'm really not that cheerful. Just pragmatic. Let's be curious about AI -- and learn how to use it for our own purposes. ResourcesMarc Angelos on LinkedInChat GPTJasperDo's and Don'tsAI & Fitness GuideLife Priority Supplements -- Affiliate Discount  hereFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market

Come along with your BBAS hosts for a road trip down memory lane- because for this week's episode, Matt and Larry are back in The Bones Brigade Audio Show studio for a review of Powell Skateboards' 1995 video, Scenic Drive! Joining them for this epic cross-country journey are none other than legendary pro and 'brigade alum Mike Santarossa and Street Canoe's own Jay Croft! We'll be visiting Death Vallely, Wainwright Manor, Mt. Caballero and all points in between to reveal every detail about this mid-nineties skate classic, so pile into the back of the station wagon and join us- shall you? You can help support our show by buying us a coffee: www.buymeacoffee.com/BBASpodcast Website: www.thebonesbrigadeaudioshow.com Instagram: @thebonesbrigadeaudioshow Facebook: The Bones Brigade Audio Show Email us your questions and feedback to read on future episodes: www.thebonesbrigadeaudioshow.com/contact HAVE YOU SEEN HIM? --- Support this podcast: https://podcasters.spotify.com/pod/show/larry-ransom/support

Rock talks to Jay Croft, owner of Prime Fit Content, all about fitness marketing to the over 50 population. Be sure to listen in and click subscribe. TIME STAMPS 1:20 Jay Croft's background and career path 5:30 Gyms like the young crowd 9:00 Jay's journalism background 12:30 Hot topics for fitness over 50 17:30 Motivating factors to get moving 21:00 Career change later in life 28:00 Creating a regular habit 33:00 Working with gym owners 37:30 Tying in aspects of life with fitness 43:30 How to find Jay online GET TO KNOW JAY CROFT LINKEDIN: https://www.linkedin.com/in/croftjay/ INSTA: https://www.instagram.com/jaycroftatl/ PRIME FIT CONTENT: https://primefitcontent.com/ GET TO KNOW ROCKY SNYDER MEET: Visit the Rocky's online headquarters: RockySnyder.com READ: Grab a copy of his new "Return to Center" book: rockysnyder.com INSTA: Instagram fan, check him out at https://www.instagram.com/rocky_snyder/ FACEBOOK: https://www.facebook.com/rocky.snyder.77 LINKEDIN: https://www.linkedin.com/in/rocky-snyder-cscs-cafs-nsca-cpt-a77a091/ TRAIN WITH ROCKY WORKOUT: Want to meet Rocky and get a private workout: https://rfcsantacruz.com/ INSTA: https://www.instagram.com/rockysfitnesssc/ FACEBOOK: Facebook.com/RockysFitnessCenter

Jay Croft's business is Prime Fit Content where he helps gym owners reach out to the over 50 population. We discuss -How he's applied his past career and skills to older adult fitness -How he started Prime Fit Content -The opportunities to engage the over 50 demographic in fitness Links for Jay Croft: Facebook Instagram LinkedIn Prime Fit Content Optimal Aging Podcast Second Act Fit Pros LinkedIn Group 20% off FAI Certifications using the links below: Functional Aging Specialist Certification Functional Aging Group Exercise Specialist Certification Connect with Second Act Fit Pros LinkedIn Group Instagram Facebook Second Act Fit Pros Newsletter Email: Secondactfitpros@gmail.com

The internet, social media and emails are great ways to spread content about your business, of course. But don't forget about the real world.On today's episode of the Optimal Aging podcast, I'm going to share 10 ways to get your content out to the community IRL – in real life, as the kids say, haha.Not INSTEAD of using the internet, social media and emails – but IN ADDITION TO THEM.I'm your host, Jay Croft, from Prime Fit Content – which creates marketing material speciafically to engage people over 50. And I advocate my customers use the material on their websites, Facebook pages, and email newsletters.But that's not ALL they should be doing to spread their content. The real world is crucial, too, y'all, so let's go over these 10 ways to promote your business as the fitness solution for people over 50 in your community.ResourcesAlloyLife Priority Supplements -- Affiliate Discount  hereNaamly – Support our advertiser, who helps you keep in touch with your membersFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market

My guest in this episode is my friend Jay Croft. Jay spent 20 years as a reporter and editor at daily newspapers across the country. In 2007, he began creating marketing content for companies like Coca-Cola and SunTrust. As a consultant and freelancer, he is affiliated with CNN, WebMD, the Functional Aging Institute, Fitness Revolution, IDEA, and more. He is also the owner of Prime Fit Content and the host of the Optimal Aging Podcast. I really enjoyed talking to Jay about his reporting career, especially the weirdest story he covered and his most meaningful one. Also, how he pivoted and continues to pivot when newspapers started dying. Jay has led an interesting life and shares some great stories and anecdotes in this one. Follow Jay on his website Prime Fit Content and look for the tab in the upper right to follow Jay's podcast. I hear the episode with this young kid Joe Martin is pretty dang good... Please support my sponsors! I know them all personally and can vouch for their integrity and quality. -For website design, graphic design, internet marketing, and more check out McWilliams Marketing at http://www.McWilliamsmarketing.com  -Use Patnaik Realty for ANY real estate needs you have. I mean anything! Residential, commercial, property management, investments, acquisitions. He does it all.  Call Teek at 256-694-0117 or e-mail him at Teek@PatnaikCo.com -My Amazon Best Selling Book "Relentless Positivity" is now available as an audiobook!- https://huntsvillebootcamp.fit/relentless-positivity-audiobook-1151 --- Send in a voice message: https://podcasters.spotify.com/pod/show/relentlesspositivity/message

Your #1 job as a fitness professional/entrepreneur is marketing.  Your #2 job is marketing.  Finally, your #3 job is marketing. It doesn't matter how good you are if your ideal client doesn't know you exist. I was excited to bring Jay Croft, owner of Prime FIt Content back on the show! If you work with the over-50 population, this is a must-listen. Even if you don't specialize in that market, you'll walk away with some solid, actionable steps to grow your business.  During this conversation, we focus on 2 main areas.  First, we discuss what you should be sharing in terms of your messaging as well as a mistake that could be catastrophic for your business that you'll want to avoid.  We also talk about something that can be scary for some fit pros, writing. Don't worry though because we share tips that make it less scary and perhaps even FUN! Jay was also kind enough to share a free gift with our audience.  If you're looking for content to share with your “over 50” market, Jay's got some great done for you stuff!  In fact, I'll be using it myself. It's a no-brainer! You can grab yours here! You can also email Jay directly at jay@primefitcontent.com, By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy  P.S. Book a 15-minute Q&A with me and see if a Money Map Session is the right move for you!

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is an expert in marketing to the over-50 avatar and explains the difference in customers in this market.Broadly speaking, Jay puts these subcategories into 4 buckets:50-70 in good shapeOver 70 in good shape but with unique challenges50-70 deconditionedOver 70 deconditioned and with unique challengesTune in to this episode for tips to market and service these 4 subcategories of people and the opportunity that exists within them.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- The Alloy avatar client (01:57)- The fitness industry is youth obsessed (04:43)- The subcategories in the over-50 demographic (11:51)- Which over-50 market gives you the most opportunity? (17:08)- How to position yourself and market to older folks (25:40)- Life span, health span, play span (29:26)- The money is with the over 50s (39:47)Additional Resources:- Connect with Jay Croft here------- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Jay Croft is a 25-year-old creative entrepreneur based in San Diego, California. Originally from Tumwater, Washington, Jay grew up playing sports and was always fascinated with online business and world travel. At 18, while playing collegiate football, he sold his first e-commerce company, a floating sunglasses brand called Beach Bum Outfitters. Jay picked up a camera shortly after and has been traveling the world capturing the beauty of our planet ever since. Today, Jay owns a creative content agency where he supplies lifestyle photography and videography for brands. He is also building his passion project 'Mindful Society,' a conscious clothing brand on a mission to demystify mindfulness and mental health. Check out his apparel store and photography business! And follow him on Twitter! Join The Art of Connecting Mastermind - https://empatheticselling.com/ Music made by Qü TheMusic - https://www.quthemusic.net/ Join the Discord and Newsletter - https://daltonkjensen.com/ Follow on Apple - https://podcasts.apple.com/us/podcast/the-thinking-project/id1513609301 Follow on Spotify - https://open.spotify.com/show/3DZ9E7vrvYyY7dsPYITf07?si=fd5ababa397f42f9

Today I have Jay Croft, founder of Prime Fit Content on the show. I really enjoyed our conversation about: Common mistakes people make in targeting The whole Time Vs. Money issue Which demographic might be the perfect one you're missing How to connect with your ideal audience How to get noticed in a sea of information Offline marketing ideas Enjoy the show and as always, thanks for tuning in! Here are some important links. Fitness Profits Jay's website, Prime Fit Content Contact Billy directly about possibly doing coaching with him, visit https://yourfitnessmoneycoach.com/coaching-with-me/ and fill out the form. Listen/Subscribe to the show here: My podcast page Your Fitness Money Coach Itunes Stitcher Spotify IHeart Google You can also search for the Your Fitness Money Coach podcast on major podcast apps.  

Welcome to today's episode I'm your host Justin Hanover, Success coach with fitness revolution.  Before we dive in and bring on today's guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Jay CroftJay Croft is a veteran communicator with more than three decades of experience. Jay is a former newspaper journalist who also worked in marketing and communications for some of the country's biggest corporations. He created Prime Fit Content in 2018 to show fitness professionals how to reach more people over 50, who represent a powerful, lucrative demographic that is largely overlooked by the fitness industry. He also hosts his own podcast, Optimal Aging, writes for fitness organizations and publications, and contributes to CNN and WebMD.Within our conversation we dove into marketing strategy especially around attracting the over 50 demographic.  He hit on the importance of creating clear communication channels that easily portrays your values and process on how you serve.  A direct quote from Jay “ If you are not making time to tell your story then you are missing the boat on other areas within your business.  So get ready for a great conversation around a marketing perspective that sets you up for long term success. So let's jump in and bring Jay on the show.To engage with Jay Croft visit the links below:PrimeFitContent.comhttps://www.facebook.com/jaycroftinstagram/primefitcontentThanks for listening!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don't know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journey. In two minutes you'll know your next big step! Get Assessed.Join our email newsletter for access to over 15 years of fitness business expertise. Get help with every aspect of your business. Marketing, Sales, Finance, Business Strategy, and lots more! Join the Revolution.

Today Jay Croft and I are talking about the importance of communication, the power of story to move people into action, the most important ingredient and key characters. An experienced reporter and editor, Jay is a consultant and free-lancer in marketing communications for household names like with Coke, CNN, WebMD, MasterCard and others. For those looking to become the local expert on over-50 fitness, you'll want to check out the "content for you" options offered by his company, Prime Fit Content. Resources: Take the FREE Mini-Course: How To Lose Weight For The Last Time Register for our Masterclass: Making Healthy Habits Stick Join our private Facebook group, Moxie Club Meetup Get on the Presale List for next coaching group

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

Jay Croft is a photographer, creator, and the founder of Mindful Society. This podcast we discuss building an eCom store around mindfulness, the new monetization opportunities for creatives, and living life on your own terms through becoming your best self. — Get In Touch With Jay Jay's Twitter: https://twitter.com/MrJayCroft Jay's Instagram: https://www.instagram.com/jay_croft/ Mindful Society: https://www.instagram.com/the.mindful.society/ — To Support This Podcast The Mastery Program: https://join.modernmastery.co/program Modern Mastery HQ - the Inner Circle for building yourself and your business. Proven strategies, processes, and systems to working from anywhere, living a life of purpose, and becoming a sovereign individual: https://join.modernmastery.co Free training for business beginners: Solopreneur Foundations - https://join.modernmastery.co/free-training Download the Power Planner free: https://shop.thedankoe.com/planner My productivity, marketing, and business products: https://links.thedankoe.com — Get In Touch With Me Twitter: https://twitter.com/thedankoe Instagram: https://instagram.com/thedankoe YouTube: https://youtube.com/c/DanKoeTalks — If you enjoyed the show, subscribe and rate to help it grow further.

Jay Croft has been writing about fitness for quite some time...but he noticed there's a huge gap in the information that's being written, and the individuals who are looking for good, high-quality information that is going to help them: Those aged 50+ So he started writing fitness content geared specifically for those aged 50+, their unique needs, and helping to decipher much of the fitness information out there, into easy to understand and enact pieces of information. In this episode we talk about how masters athletes can get far better results by understanding who the content they read or consume is geared to, how to easily adjust or adapt it for your needs, and much more! Join his Facebook Group: Prime Fit Pro's Follow Jay on Facebook: Prime Fit Content Website Read more on the HVTraining Blog: https://www.humanvortextraining.com/ Subscribe to the HVTraining YouTube Channel: https://www.youtube.com/HVTraining Coach Brodie's Book “Strength Training for Cycling Performance” Sign up for the Strength Training for Cyclists Certification Insiders List --- Support this podcast: https://anchor.fm/menachem-brodie/support

In this episode, Jay Croft joins Amy Lang to chat about the messages and stories about life after 50, his why for starting Prime Fit Content, the concept of compressed morbidity, and what he's most excited about as he looks forward to 2021. If you'd like to be featured in one of Jay's upcoming articles, you can reach him at primefitcontent.com. To join our private Facebook group, Moxie Club Meetup, go to https://www.facebook.com/groups/moxieclubmeetup To get on the Early Notification List for Worth The Wait https://www.moxie-club.com/early Sign up for our Free Course: 3 Things You Must Know For Lasting Weight Loss https://www.moxie-club.com/ready  

Everybody's a writer in the Internet age, whether you like it or not. So take a few minutes to learn how to do it better, with more ease and confidence. Do you feel pressure to write more and more in your business? Between emails, social media, work proposals, performance evaluations, marketing materials and more… are you frustrated by how much writing you have to do? Do you wish you could do it better? That's what we're talking about on this week's episode of the Optimal Aging podcast, the first in an occasional series that will help you write better. And when this show is over, you're going to feel like a stronger, more confident writer, no matter what the task. You'll be armed with a bunch of no-nonsense hacks you can use right away to improve your communications and further your goals in any situation.Join me, your host, Jay Croft, as I share a few tips culled from decades as a professional writer, editor, and content creator in media, corporate communications, and the fitness industry.Other resources“The Elements of Style” by Strunk & WhiteGrammarly“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”16 Ways to Write Better from Prime Fit Content

In a dramatic encounter recorded by surveillance cameras, a Florida man chased an alligator under water and rescued his 3-month-old puppy from the jaws of death.Richard Wilbanks, 74, of Estero ran into his backyard pond, wrestled the gator above surface, and pried its jaws open to free Gunner, his Cavalier King Charles spaniel."We were just out walking by the pond," Wilbanks told CNN, "and it came out of the water like a missile. I never thought an alligator could be that fast. It was so quick."He said adrenaline or instinct kicked in, and "I just automatically jumped into the water."NOT HIS PUP: A Florida dog owner has gone viral after video captured the 74-year-old pry his puppy from the jaws of a small alligator without losing his cigar; the dog suffered just one puncture wound. https://t.co/4gI1114EGB pic.twitter.com/Os1J7Dx69h— World News Tonight (@ABCWorldNews) November 23, 2020Holding the alligator wasn't so tough, but prying open the jaws was "extremely hard," he said.Wilbanks said his hands were "chewed up," and he went to a doctor for a tetanus shot.Gunner had one puncture wound in his belly and did fine after a trip to the veterinarian's office.The rescue south of Fort Myers was caught on camera because of a partnership between the Florida Wildlife Federation and the fSTOP Foundation."We live on a shared landscape," Meredith Budd of the wildlife federation told affiliate WINK. "We don't just want to tolerate wildlife, but, rather, we want to thrive with wildlife on a shared landscape."Wilbanks agrees with that mission and he doesn't want the alligator removed from the pond or destroyed."They're part of nature and part of our lives," he said.He still takes Gunner walking, but he keeps the puppy on a leash -- and 10 feet from the pond's edge. "Our pets, they're just like family to us," he said.text by Jay Croft, CNN

Our guest this week is Peter Hayes. Peter is a managing director at BlackRock where he heads the firm's municipal income group and sits on its global fixed-income Executive Committee. In his role, Peter oversees all aspects of municipal fund management, including portfolio management, research, strategy, and trading. Among his responsibilities, Peter is one of the managers of the BlackRock Strategic Opportunities Fund. In addition to these duties, Peter is also a member of BlackRock's Global Operating Committee. Before joining BlackRock in 2006, Peter was a portfolio manager at Merrill Lynch Investment Management, where he led the short-term tax-exempt trading desk and managed short-term municipal bond strategies. Peter earned a bachelor's in economics from the College of the Holy Cross.BackgroundPeter Hayes BioThe Big Picture“Local Finances Are Troubled, but Fund Investors May Still Profit,” by Carla Fried, nytimes.com, July 10, 2020.“Muni Investors Scale Back,” by Peter Hayes, blackrock.com, Oct. 7, 2020.“How Much Is COVID-19 Hurting State and Local Revenues?” by Louise Sheiner and Sophia Campbell, brookings.edu, Sept. 24, 2020.“Record Increases of new Covid-19 Cases in 3 U.S. States With the Most Population,” by Jay Croft, Christina Maxouris, and Douglas Wood, cnn.com, June 24, 2020.Stimulus“Second Stimulus Checks (10/1/20): What Will the Next Stimulus Package Look Like?” by Claudia Dimuro, pennlive.com, Oct. 2, 2020.“CARES Act Includes Essential Measures to Respond to Public Health, Economic Crises, But More Will Be Needed,” by Sharon Parrott and others, cbpp.org, March 27, 2020.Municipal Liquidity Facility definition“The Fed Says It Is Expanding its Municipal Bond Buying Program,” by Jeff Cox, cnbc.com, April 27, 2020. “U.S. Municipal Market Activity Witnessing Positive Momentum Post Fed’s Intervention,” by Nikhil Francis and Saswata Mohanty, acuitykp.com, Sept. 18, 2020.“Lawmakers Tangle Over Fed’s Muni-Market Rescue,” by Heather Gillers, morningstar.com, Sept. 17, 2020.“Riskier Fixed-Income Sectors Bounce Back in the Second Quarter,” by Gabriel Denis, Morningstar.com, July 6, 2020.Credit“Municipal Bond Perspective: Where We Go From Here,” beyondbullsandbears.com, April 24, 2020.“How Is the Coronavirus Crisis Affecting the Municipal Bond Market?” by Daniel Bergstresser, econofact.org, April 8, 2020.“Bond Insurance Returns to the Muni Market in a Big Way,” by Heather Gillers, wsj.com, Oct. 22, 2020.“Muni Bond Insurers See Demand Grow Amid Pandemic Worries,” by Liz Kiesche, seekingalpha.com, Oct. 22, 2020.Supply and Demand“Municipal Bond Market Update—September Edition,” by Corey Boller, dividend.com, Sept. 10, 2020.“Supply and demand shocks in the COVID-19 pandemic: an industry and occupation perspective,” by R Maria del Rio-Chanona and others, academic.oup.com, Aug. 29, 2020. “Will Supply-Chain Disruptions and Delayed Capital Spending Be Material,” by Brian Bernard, Morningstar.com, March 25, 2020.“Munis in Focus: 2020 Municipal Market Update,” by David Hammer, pimco.com, Sept. 11, 2020.“Global Supply Chains in a Post-Pandemic World,” by Willy C. Shih, hbr.org, Sept.-Oct. 2020.“Reviving States, Cities and the Munibond Market Amid COVID-19,” by Brian Wynne, morganstanley.com, April 27, 2020.“Revenue Streams Drying Up? Municipal Bonds in the Pandemic,” by Dennis DiCicco, jhinvestments.com, Aug. 20, 2020.Taxes“Calculating Tax Equivalent Yield: Are Municipal Bonds Right for You?” by Thomas Kenny, thebalance.com, May 11, 2020.“7 Best Tax-Free Municipal Bond Funds,” by Barbara Friedberg, money.usnews.com, Oct. 7, 2020.“Taxable Munis? They’re Worth a Look,” by Jeffrey R. Kosnett, Kiplinger.com, Jan. 2, 2020.“Coronavirus Fears Affect the Municipal Bond Market,” by Cooper Howard, schwab.com, March 18, 2020.“What Is the Muni-Treasury Ratio or M/T Ratio?” by Thomas Kenny, thebalance.com, July 29, 2020.Portfolio/PositioningStrategic Municipals Opportunities Fund“Muni Market Tailwinds Turn to Headwinds,” by Peter Hayes and Sean Carney, blackrock.com, April 2, 2020.“Short Term Treasuries Are ‘Overvalued’: BlackRock Muni Bonds Head,” Peter Hayes on “On the Move” video panel, finance.yahoo.com, Sept. 18, 2020.“Stay the Course Amid Market Volatility,” blackrock.com.“Volatility, the Vote and Taking the Long View,” by Tony DeSpirito, blackrock.com, Oct. 12, 2020. Issue Selection“How Munis Can Boost Your Investment Health,” gsam.com, Oct. 5, 2020.“How to Invest in Municipal Bonds,” by Miranda Marquit, forbes.com, July 9, 2020.“Small Investors Ruled the Municipal-Bond World for a few Days in March,” by Heather Gillers, wsj.com, May 7, 2020.“How and Why to Build a Bond Ladder,” fidelity.com, Sept. 17, 2020.“Rising Rates Series: The Ups and Downs of Bond Ladders,” by Karen Schenone, fundsociety.com, June 4, 2018.“2011: The Year 60 Minutes Misled Americans About Municipal Bonds,” by Janet Tavakoli, businessinsider.com, Dec. 30, 2011.

Jeff Weiss is President and CEO of the Age of Majority marketing agency, which helps brands find a competitive edge with consumers 55 and over.As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd and he knows what's necessary to take advantage of this largest and fastest growing segment in business.“We break the myths and crush the stereotypes and stigmas associated with aging,” Jeff says.The episode at a glance:[0:55] Introduction about the episode[05:40] Jeff Weiss' introduction and background[7:50] Jeff's MBA at early 90s with a research paper about opportunity and marketing to seniors[9:50] Jeff's biggest personal challenge[10:55] Perseverance is the key[11:40] Big word challenge of a marketer[14:30] Mission of Jeff's business[15:30]  75% of people ages 55 plus are activators[22:00] Stereotypes and myths with millenials, Gen-Xers and baby boomers[31:00] Are older people technologically averse or challenged?[40:00] Brands and marketers despite COVID and how does it affect the seniors?[50:20] Jeff's resources and links[51:24] The host, Jay Croft with 3 important things about this episodeResources and Links:Age of Majority websiteOn FacebookEmail Jeff jeff@ageofmajority.comJeff on LinkedInAlso on This Episode:Psychology Today article on how to stop wasting time“Caste” author Isabel WilkersonThe Criterion ChannelNoir star Gloria Grahame's Wikipedia page

Episode 171 - Jay Croft - Creator/Owner, Prime Fit Content “...communicate consistently and regularly with concise compelling content.” “The fitness industry tends to be youth obsessed...promoting the idea that ‘fit is sexy’ ...all of this is to the industry’s detriment.” - Jay Croft In Episode 171, the Two Fit Crazies are joined by Jay Croft, the owner and creator of Prime Fit Content, a business that provides valuable resources to help fitness professionals grow their businesses and reach more clients over the age of fifty. Jay, coming off a successful career in corporate communications and newspaper reporting, discusses the fact that “fitness over fifty is underserved.” From his own experiences and evidence-based research, Jay writes articles for various fitness magazines and companies to educate both the fitness professional and the 100 Million Americans over 50-years-old who need to understand what defines healthy living and what they should expect from a gym. Jay debunks myths about “old people” and delves into successful strategies for fitness professionals and gym owners to motivate, market and capitalize on the fifty and over clientele. Jay’s decades of experience support his powerful insights into how to capitalize on this underserved market. Enjoy! -Two Fit Crazies www.twofitcrazies.com Jay Croft and Prime Fit Content Info and Links: Website: https://www.primefitcontent.com/ Instagram: @primefitcontent Facebook: PrimeFitPros Phone: 1-404-771-7378

Sports fans are hungrier than ever for competition on TV, and the annual Nathan's Famous Hot Dog Eating Contest served it up Saturday in New York.Joey Chestnut gobbled down 75 weiners and buns in 10 minutes to win his 13th title. Somewhere around the 8-minute mark, Chestnut made history by eating his 1,000th career dog.The Coney Island tradition allowed betting this year. The coronavirus crisis forced some changes, too. Spectators weren't allowed to watch in person. Competitors were separated by clear barriers. And the people bringing them fresh supplies wore masks."It was hard, but I knew I was fast at the beginning," Chestnut said on ESPN. "The dogs were cooked really well today. At minute 6 is where I missed the crowd. I hit a wall. It took a little more work to get through it."Miki Sudo ate 48.5 hot dogs to win the women's division and set a world record. It's her seventh title, more than any woman ever.Oddsmakers had pegged her as the heavy favourite.About the lack of fans present, she said, "To everybody watching at home, I wish you could be here, but thank you so much for supporting us out of your living room."She also said it helps that she has a training partner in her boyfriend, bodybuilder Nick Wehry, the No. 8 competitor with Major League Eating. He finished third Saturday with 39.5 dogs."I feel great," Sudo said. "I'm sure the physical effects will kick in in a little bit."text by Jay Croft, CNN

Most gyms don’t communicate as well as they could do with their clients and prospects (or employees, vendors, and communities). They lack the skill and time to develop a content strategy and then consistently execute against it. This results in missed opportunities to differentiate themselves from the competition, to gain new leads, to nurture prospects, and to retain current clients. Jay Croft solves this problem and saves fitness facilities time and money by: A) providing content on a regular basis that engages target audiences B) Creating a communications strategy for their businesses that will help them grow. This includes content but also a lot more Links in comments below https://www.primefitcontent.com/ https://www.facebook.com/groups/420795762099015/ https://www.facebook.com/jaycroft

Jay Croft is a veteran writer, editor, and content director. He is the founder of Prime Fit Content that is a content service helping fitness professionals grow their businesses by engaging more people over 50. He focuses on the 50 plus market because he feels that it is the key market for gyms, studios, and trainers who want to plan for long term success. He is capitalizing on the fact that the fitness industry tends to ignore or patronize “older” people. So, he works with gym owners and professionals to save them time and money as they build relationships with people who have the time, money, and loyalty they want.Jay was a newspaper journalist for 20 years, from Alaska to Florida and concluding at The Atlanta Journal-Constitution. Contract clients include The Coca-Cola Company and Verizon, Inc. Jay enjoys fitness, music, and travel.During the interview, Jay shares:- Why he selected to focus on the over 50 market and why this population so important to gyms and trainers?- Why this population is such a neglected population in the fitness industry?- What are the biggest misconceptions gym owners and trainers make about the over 50 market?- How the COVID – 19 Crisis has changed the fitness landscape and the issues facing trainers serving the 50 plus market.- How gyms and trainers are adapting survive in a time of uncertainty.- How he is helping fitness businesses and professionals market responsibly and deliver the right messages during the COVID-19 Crisis.- Important lessons learned, so far, that can help fitness businesses position themselves as leaders now, and when we get to the other side?For more information about Jay and Prime Fit Content go to:Website primefitcontent,comFacebook https://www.facebook.com/Prime-Fit-ContentInstagram https://www.instagram.com/primefitcontentNever Too Late for Fitness Radio with Phil Farishttp://businessinnovatorsradio.com/never-too-late-for-fitness-radio-with-phil-faris/

Jay Croft is a veteran writer, editor, and content director. He is the founder of Prime Fit Content that is a content service helping fitness professionals grow their businesses by engaging more people over 50. He focuses on the 50 plus market because he feels that it is the key market for gyms, studios, and trainers who want to plan for long term success. He is capitalizing on the fact that the fitness industry tends to ignore or patronize “older” people. So, he works with gym owners and professionals to save them time and money as they build relationships with people who have the time, money, and loyalty they want.Jay was a newspaper journalist for 20 years, from Alaska to Florida and concluding at The Atlanta Journal-Constitution. Contract clients include The Coca-Cola Company and Verizon, Inc. Jay enjoys fitness, music, and travel.During the interview, Jay shares:- Why he selected to focus on the over 50 market and why this population so important to gyms and trainers?- Why this population is such a neglected population in the fitness industry?- What are the biggest misconceptions gym owners and trainers make about the over 50 market?- How the COVID – 19 Crisis has changed the fitness landscape and the issues facing trainers serving the 50 plus market.- How gyms and trainers are adapting survive in a time of uncertainty.- How he is helping fitness businesses and professionals market responsibly and deliver the right messages during the COVID-19 Crisis.- Important lessons learned, so far, that can help fitness businesses position themselves as leaders now, and when we get to the other side?For more information about Jay and Prime Fit Content go to:Website primefitcontent,comFacebook https://www.facebook.com/Prime-Fit-ContentInstagram https://www.instagram.com/primefitcontentNever Too Late for Fitness Radio with Phil Farishttp://businessinnovatorsradio.com/never-too-late-for-fitness-radio-with-phil-faris/

Jay Croft is a veteran writer, editor, and content director. He is the founder of Prime Fit Content that is a content service helping fitness professionals grow their businesses by engaging more people over 50. He focuses on the 50 plus market because he feels that it is the key market for gyms, studios, and trainers who want to plan for long term success. He is capitalizing on the fact that the fitness industry tends to ignore or patronize “older” people. So, he works with gym owners and professionals to save them time and money as they build relationships with people who have the time, money, and loyalty they want.Jay was a newspaper journalist for 20 years, from Alaska to Florida and concluding at The Atlanta Journal-Constitution. Contract clients include The Coca-Cola Company and Verizon, Inc. Jay enjoys fitness, music, and travel.During the interview, Jay shares:- Why he selected to focus on the over 50 market and why this population so important to gyms and trainers?- Why this population is such a neglected population in the fitness industry?- What are the biggest misconceptions gym owners and trainers make about the over 50 market?- How the COVID – 19 Crisis has changed the fitness landscape and the issues facing trainers serving the 50 plus market.- How gyms and trainers are adapting survive in a time of uncertainty.- How he is helping fitness businesses and professionals market responsibly and deliver the right messages during the COVID-19 Crisis.- Important lessons learned, so far, that can help fitness businesses position themselves as leaders now, and when we get to the other side?For more information about Jay and Prime Fit Content go to:Website primefitcontent,comFacebook https://www.facebook.com/Prime-Fit-ContentInstagram https://www.instagram.com/primefitcontentNever Too Late for Fitness Radio with Phil Farishttp://businessinnovatorsradio.com/never-too-late-for-fitness-radio-with-phil-faris/

In this episode of Straight Up Wellness, Kate talks with fitness writer Jay Croft about the importance of exercise and nutrition for people over 50. The post 102: Jay Croft on Fit and Feeling Great Over 50 appeared first on Straight-Up Wellness.

I’m a veteran writer, editor and content director. My content service helps fitness pros grow their businesses by engaging more people over 50. This is the key market for gyms, studios, and trainers who want to plan a longterm success. But the fitness industry tends to ignore or patronize “older” people. I save you time and money as you build relationships with people who have the time, money and loyalty you want.

Fit Over 50 This age demographic is responsible for 70% of all luxury spending. Jay Croft knows how to target this group and shares how you can tap into this market.

Fit Over 50 This age demographic is responsible for 70% of all luxury spending. Jay Croft knows how to target this group and shares how you can tap into this market.

Jay Croft talks about Prime Fit Content in The Fitness Blitz Podcast. I was a newspaper reporter and editor for 20 years, all over the country. I finished my newspaper career at the Atlanta Journal-Constitution and then worked in corporate communications for some big companies for 10 years. Last year, I created Prime Fit Content, which provides content to fitness professionals who want to reach more people over 50.  To learn more about The Fitness Blitz podcast, please visit: https://www.fitnessprofessionalonline.com/the-fitness-blitz-podcast/

Welcome to the re-launch of the Hockeytown Rundown podcast! We’d like you to give you a warm welcome to Jay Croft, who is now the new co-host of the podcast. Jay currently runs his own music podcast and website as well. Be sure to check him out at warmchordmusic.com and @WarmChordMusic on Twitter. This week, Chase and Jay discuss Filip Zadina’s performance on the main roster. They also give their thoughts on the future of Jeff Blashill and Ken Holland with the Red Wings. Enjoy this week’s episode of the podcast. We look forward to getting back into the podcast and we’d like to thank you for sticking with us through the relaunch. Go Red Wings!

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