Podcasts about mobiquity

Srinivas Nidugondi, Chief Operating Office, Digital Financial Solutions, Comviva TechnologiesWhat makes digital payments better than cash? It's a simple question with complex answers that change from country to country as digital payment solutions are shaped by the cultures in which they are embedded. It is clear, however, that fast or slow the rising trend in digital transactions is leaving cash behind. Srinivas Nidugondi, Chief Operating Officer FinTech for Comviva Technologies speaks on all things payments to Robin Amlôt of IBS Intelligence

Peter-Jan Van De Venn, VP of Global Digital Banking at Hexaware-Mobiquity. Our conversation centered around a pressing issue in the banking sector: the relegation of sustainability initiatives amidst the current economic crisis. Peter-Jan brought to light some startling revelations from recent research. The study, involving 600 C-suite banking executives globally, indicated a significant shift in the banking sector's approach to sustainability. Notably, only two-thirds of these leaders now view sustainability as a key business strategy, a stark contrast to last year when it was unanimously seen as a top priority. This shift is particularly intriguing as more than a third of the executives acknowledge the profitability potential of prioritizing Environmental Societal Governance (ESG). Our discussion delved into the reasons behind this dramatic change, particularly in the context of current economic uncertainties. Peter-Jan shared his insights on why banks are increasingly focusing on short-term bottom lines, potentially overlooking the long-term benefits and necessity of sustainable practices. A key part of our conversation focused on the role of technology in driving sustainability in the banking sector. We explored how advancements such as AI, machine learning, cloud analytics, and even Augmented Reality can revolutionize the way banks operate and interact with customers. These technologies are not just tools for efficiency; they are catalysts for sustainable practices, enabling banks to make informed investment decisions, monitor their impact, reduce their carbon footprint, and provide more accessible digital services. Peter-Jan also emphasized the importance of adopting a sustainability mindset, integrating it into a bank's brand and operations. He highlighted how Hexaware-Mobiquity is assisting banks like Aditya Birla Capital, Bank ABC, and the Bank of the Philippine Islands in leveraging digital technologies to drive both sustainability and overall performance. Throughout our conversation, we touched upon the potential risks associated with sidelining sustainability, including reputational damage, missed opportunities for cost savings and innovation, and the broader societal impact. 

De term Diversity, Equality & Inclusion is inmiddels binnen het HR-domein en daarbuiten al aardig ingeburgerd. Maar weet iedereen ook wat er precies mee wordt bedoeld? En wat een DE&I-beleid inhoudt? De gast van aflevering 89 van de HR Podcast, Gwen Kolader, begon haar HR-loopbaan bijna 20 jaar geleden als HRM junior bij een advocatenkantoor. Ze ontwikkelde zich in de tussenliggende jaren als een HR-leider met een duidelijk gezicht en is al vanaf het eerste begin lid van de CHRO Community. 'DE&I wordt vaak gezien als een 'HR-dingetje. Maar het moet echt opgenomen worden in alles wat je doet in de organisatie' In haar huidige functie is zij verantwoordelijk voor het wereldwijde DE&I-beleid bij Hexaware, de partij achter Mobiquity. Volgens haar omgeving vervult Gwen haar rol recht vanuit het hart en met grote gedrevenheid en is zij de ideale belichaming van waar DE&I voor staat. Hoe ze dit doet? Daar vertelt ze in deze podcast uitgebreid over. Over blinde vlekken, intrinsieke motivatie en business-impact.

How are ChatGPT and the rise of large language models impacting conversation designs and designers? Today, in Part 2 of our series on conversation design, we have four more experts weighing in on how the profession is changing and what designers should consider and do about it. Joining me today in a series of one-on-one interviews are: Maaike Coppens is vice president of product at OpenDialog AI, where she started as head of UX and conversation design in 2020. She was a product designer at XAPPMedia, labworks.io, and Smartly Ai. She was also a UX consultant at Applause. Maaike was my guest on episode 284 of the Voicebot Podcast in 2022. Rebecca Evanhoe is the co-author of the popular book Conversations with Things: UX Design for Chat and Voice published by Rosenfeld Media. She is a visiting assistant professor at the Pratt Institute in New York, where she teaches a graduate course in conversational UX design, was a conversation design consultant for AWS, a voice user interface designer at Mobiquity, and a writing instructor at the University of Florida. She and her co-author Diana Diebel were my guests on episode 220 in 2021. Kane Simms - is the founder of VUX World and a co-organizer of the Unparsed conference. VUX World is a strategic consultancy focused on conversational user experiences and is also the name of a popular podcast on practical conversational AI topics. Kane has a long history of work in technology transformation and as a writer before moving into conversation design. He was my guest in episode 178 in 2020.  Hans Van Dam - is the CEO of the Conversation Design Institute and a co-founder and board member of the conversation design consultancy CDI Services. He is also a research fellow at RMIT University. Hans joined me on the podcast for episode 192 in 2021. Also, the Unparsed Conference on conversation design is coming up later in July 2023 in London. If you use the code VOICEBOT, you get two tickets for the price of one. That applies to the in-person and online conference tickets. Definitely try to join online if you can't make it to London. It is a great speaker lineup. You can sign-up at https://bit.ly/unparsed2023. 

Een Business Update met Mobiquity gemist? De digitale gezondheidssector is booming. Er zijn momenteel al meer dan 350.000 gezondheids- en welzijns-apps beschikbaar voor consumenten over de hele wereld, waarvan 47% gericht is op het helpen van mensen bij het omgaan met chronische ziekten. Om beter inzicht te krijgen hoe oplossingen voor patiëntenondersteuning kunnen worden ontworpen, heeft Mobiquity de meest populaire oplossingen voor gebruikersbetrokkenheid onderzocht en geëvalueerd. De resultaten van dit onderzoek zijn gepubliceerd in de eerste digitale ‘Healthcare Features Radar'. Ron Lemmens ging hierover in gesprek met Teun Schutte, Strategy Director Healthcare & LifeScienceStrategy bij Mobiquity. New Business Radio Update New Business Radio maakt speciale updates & podcasts om iedere sector te informeren. De updates worden uitgezonden op New Business Radio en de podcast wordt tevens verspreid via alle bekende podcastkanalen (o.a. Spotify & Apple Podcasts) en social media kanalen. In deze updates hoor je een ander geluid. Los van het traditionele nieuws, hoor je van ondernemers wat er leeft binnen hun bedrijf of sector en delen zij hoe zij hier mee omgaan. Wat voor kansen ontstaan er en hoe kan je als organisatie zo optimaal mogelijk bewegen in een tijd als deze? Tijdens de non-stop uren op New Business Radio hoor je altijd al de meeste interessante updates over innovatie en duurzaamheid. Wat zijn de interessante ontwikkelingen in jouw branche? Wat is er anders? Laat het ons weten! De Business Update op New Business Radio wordt mede mogelijk gemaakt door Hét Ondernemersbelang.

Join Jennifer Didier and Elise Carmichael and they track their roads to success in the tech industry.  They will share about networking, the importance of learning, and growing inside the industry itself. More About Elise Carmichael: As Lakeside's Chief Technology Officer, Elise is responsible for building and delivering the next generation of Digital Employee Experience solutions. She has over 20 years of experience working with enterprise organizations on high-tech, big data, and machine learning-based products. Before joining Lakeside, Elise held senior technology and product leadership roles at Functionize, Tricentis, QASymphony, and Mobiquity throughout the last ten years. Elise founded a nonprofit in Florida to encourage more women and minorities to enter and stay employed in high-technology fields. She studied Computer Science and Music at The University of North Carolina at Chapel Hill.  The best way to Reach Elise,  is to find her on LinkedIn and engage her about things that are not sales related.  :)

It has been a MASSIVE week for the Aussie Fintech Industry. Intersekt 22 was bigger and better than ever.Two days of conversations, insights, friendships being formed and connections being made. Along with lots of reunions, laughs, hugs and parties!Out of the hundreds of conversations, I managed to record a few to share with you.I speak to a few Fintech legends as well as founders from the next wave of fintech startups.And I also chat with some of the unsung heroes behind the scenes.Here's a chat with Gus Quiroga from Mobiquity. Mobiquity does really cool stuff like building Sharia law compliant banks.This was his first time coming to Intersekt and I was keen to get his thoughtsFind out more https://www.mobiquity.com/locations/australiaHow you can support the show."follow" on your podcast player and leave a five-star review onApple: Scroll to the bottom of the page (iphone or ipad only), hit 5 stars and write a review - https://apple.co/3D7NsPtSpotify:  in the app click 5 stars - https://spoti.fi/3IzSViQSubscribe and like on Youtube - https://bit.ly/3tBlRmEThanks for your support.About Tier One PeopleFounded by Dexter Cousins in 2016, Tier One People is on a mission to help Australia become the world leader in Fintech innovation.Connect on Linkedin - https://bit.ly/3DsCJBpTier One People helps companies like Revolut, TrueLayer and 10x build founding teams for launch in Australia. And series A+ / ASX Listed Aussie Fintech like Lendi, Afterpay and 86 400 hire executive talent capable of delivering growth and scale. If you are building a world-class Fintech venture and need help in hiring tier-one people contact us - https://bit.ly/3Dc1p0BTier One People Leaders in Fintech Executive Search and RecruitmentFintech Chatter TV Watch us on Youtube

Stocks globally are tumbling as renewed worries about China's economy pile on top of markets already battered by rising interest rates, inflation and the Ukraine war. A survey has found Australians were struggling even before the Reserve Bank of Australia rate rise. The Australian Council of Trade Unions (ACTU) is now calling for a minimum wage increase to be lifted to 5.5%, rather than the original 5% they were originally pushing for, to deal with inflation. Energy experts say Australian power bills are going up no matter who wins the election. Tech billionaire Mike Cannon-Brookes says AGL Energy's almost total disregard of the need to decarbonise in the documentation for its demerger will persuade many institutional shareholders to vote against the split.Follow my socials on: https://twitter.com/leongettlerhttps://www.instagram.com/leongettler/https://www.linkedin.com/in/leongettler/https://www.facebook.com/talkingbusinesspodcasthttps://business.google.com/dashboard/l/17460167277811417147?hl=en&gmbsrc=au-en-z-z-z-gmb-s-119-u~mhp-ns_hom_8-u&omec=EI_z6RYYASIBATIBATotZ21ic3JjPWF1LWVuLXotei16LWdtYi1zLTExOS11fm1ocC1uc19ob21fOC11QAFKEwjq4cCIj5D3AhXNnWMKHUB5Cqg%3Dhttps://www.youtube.com/c/LeonGettler/discussion?app=desktop See acast.com/privacy for privacy and opt-out information.

In Episode 101 of Fintech Chatter podcast, Dexter Cousins is joined by Matt Williamson, Vice President of Global Financial Services at Mobiquity: a digital transformation enabler. Matt has over 20 years' experience in banking and financial services - with prior experience at Citi Bank as SVP of technology and was instrumental in the merger of Misys into Finastra as Global Head of Payments and Cash.As an authority in financial inclusion, diversity, sustainable banking and the bank of the future, Matt is a published author, appearing in the likes of The Times newspaper on the future of lending, Forbes magazine on digital banking during COVID-19 and Global Banking and Finance Review on the impact of the Metaverse on financial services.Matt has also been featured alongside prominent academics such as Dr. Ben Caldecott, a British environmentalist and expert in sustainable finance at the University of Oxford and a UK Cabinet office strategic advisor. Matt is regularly invited to lecture at industry events, most recently speaking on the need for diversity at the Women in Finance Summit.About MobiquityMobiquity, part of Hexaware, is a full-service digital transformation enabler that delivers compelling digital products and services that serve a purpose, by blending strategy, creative and engineering together. Mobiquity harnesses a sector-agnostic approach to human-centered innovation applied with in-depth industry expertise.Founded in 2011 with a focus on mobile technology solutions, Mobiquity has adapted to client needs across 9 different geographical locations, providing end-to-end omnichannel digital services to leading B2B and B2C brands.Mobiquity's global diverse team in excess of 55 nationalities within a team of 1200, power over 200 million user experiences every day. The company takes shared ownership and accountability throughout the entire clients' project life cycle, enabling meaningful digital engagement and transformation success.Learn about MobiquityLearn about Matt Willamson Launch, Scale, Innovate Leaders in Fintech Executive Search and RecruitmentFintech Chatter TV Watch us on Youtube

Peggy and Teun Schutte, managing consultant, digital strategy – healthcare, Mobiquity, talk about AR (augmented reality) and VR (virtual reality) in healthcare and how it is becoming more accessible. He says we will see an uptake in all different areas. They also discuss: How technology will help train doctors and students. Specific examples of how AR and VR is being used in healthcare. Pain management and how technology is going to help solve that crisis. mobiquity.com  (1/25/22 - 755) IoT, Internet of Things, Peggy Smedley, artificial intelligence, machine learning, big data, digital transformation, cybersecurity, blockchain, 5G cloud, sustainability, future of work, podcast, Teun Schutte, Mobiquity

Peggy and Teun Schutte, managing consultant, digital strategy – healthcare, Mobiquity, talk about AR (augmented reality) and VR (virtual reality) in healthcare and how it is becoming more accessible. He says we will see an uptake in all different areas. They also discuss: How technology will help train doctors and students. Specific examples of how AR and VR is being used in healthcare. Pain management and how technology is going to help solve that crisis. mobiquity.com  (1/25/22 - 755) IoT, Internet of Things, Peggy Smedley, artificial intelligence, machine learning, big data, digital transformation, cybersecurity, blockchain, 5G cloud, sustainability, future of work, podcast, Teun Schutte, Mobiquity

Stephan Hartgers, VP Digital Strategy, Mobiquity EuropeCovid-19 has accelerated digital transformation across banking and financial services. Banks need to offer customers a fully digital and convenient banking experience but, it seems, that many banks are approaching this challenge in the wrong way! Robin Amlôt of IBS Intelligence speaks to Stephan Hartgers, VP Digital Strategy of Mobiquity Europe, who believes that banks need to separate innovation from transformation to drive business impact. 

Conversation designers Diana Deibel and Rebecca Evanhoe discuss the practical knowledge required to design effective conversations with things such as chatbots and voice assistants. We also discuss the evolution of conversation design over time and across modes of interaction. Diana Deibel is a director at Grand Studio where she helps clients create user-focused experiences, including many that involve voice user interfaces. Before Grand Studio, Deibel was a VUX design lead at Allstate, voice user interface designer at Emmi Solutions, and a media producer. Rebecca Evanhoe is a visiting assistant professor at the Pratt Institute where she teaches a graduate course in conversational user experience design. She is also a founding contributor to Women in Voice and earlier was a conversation design consultant at AWS and Mobiquity and a writing instructor at the University of Florida.

For a long time, tech existed in the background. Now, Customers want to do business with innovative companies, making marketing new cutting-edge technology (whether it's for mobile orders, contactless payment or online banking) more important than ever before in order to deepen customer loyalty and get continued buy-in. Dominick Profico, CTO, Mobiquity discusses how technology adoption and the need for contactless tools has led companies to bring their digital offerings to the forefront. We also talk about why this advertising is necessary to see a positive ROI on digital transformation projects and how this tactic can keep brands on the cutting edge of innovation moving forward. Mobiquity is a global digital consulting firm that helps the world's leading brands understand, apply, and engage with technology in meaningful ways. We guide companies through the process of designing and building digital products and services that serve a purpose.

Giarte Podcast | Digital Brand experience 2.0 | Digitale innovatie en klantrelaties De digitale investeringsagenda heeft door de coronacrisis een enorme boost gekregen. We hadden domweg geen keus: het normaal in klantinteracties én werken was plotsklaps online. McKinsey stelde recent dat het digitaliseringstempo zeven jaar is vooruitgesprongen. In deze aflevering praat ik met Paul Piebinga, co-president van Mobiquity, over de impact van de voortdenderende digitale innovatie op klantrelaties. De contacten zijn kort en hoogfrequent: van commerciële aanbiedingen tot firmware updates van devices. We denken te weinig na over de effecten van al die micro-interacties op de merkbeleving. Er is te veel ruis omdat marketing nog steeds in de klassieke push-stand staat. - Paul Piebinga is currently the General Manager of Mobiquity Inc.'s European business and a member of its Executive Team. Prior to joining Mobiquity, Paul held a number of prominent leadership positions for firms across many of the industries Mobiquity serves today, including CIO of Enexis (energy), CIO of Achmea (insurance), and senior roles at KPN (telco), Cambridge Technology Partners, and EDS. Paul holds a degree from the Royal Military Academy in the Netherlands. - Marco Gianotten - Oprichter van Giarte In de wereld van IT zou het moeten gaan om de impact van technologie op mensen en business. Aan 'helaas pindakaas' heb je niets. Giarte ontwerpt, meet, verbetert en verankert klantbeleving en waardesturing. We zijn grondlegger en aanjager van XLA als mindset, skillset en toolset. Meer weten? Bezoek onze website, of volg onze LinkedIn pagina.

Our interview guest is Mike Welsh, the Chief Creative Officer at Mobiquity. He rejoins the show to discuss developments in app-based loyalty programs over the last year, as well as how these loyalty programs are forcing convenience stores to rethink their brick and mortar layout. In news, Layton joins the show to discuss Simon's update on progress at JC Penney and a new program at CBRE designed to review the best use for U.S. malls.

Nearly four months into 2021 and retailers in the United States are on track to open more stores than they close this year. In this episode, guests David Wilkinson and Britt Mills join host Julia Raymond Hare as they examine the state of physical retail and opportunities for emerging DTC brands. David Wilkinson is the President and GM of NCR Retail Solutions, a leader in enterprise retail technology and the number one global POS software provider for retail and hospitality. Britt Mills is the Senior Director of Customer Experience at Mobiquity, a global digital consultancy that helps the world's leading brands understand, apply, and engage with technology in meaningful ways. - - - - - - Hosted by Julia Raymond Hare Written and produced by Gabriella Bock Edited by Trenton Waller

The marketplace has morphed significantly around how consumers are engaging with their financial institutions today. Bank branches are no longer just banks; they're cafes, grocery stores, clothing stores, car dealerships and so much more. So why do we need banks if we can do banking almost everywhere?Joined by experts Matt Williamson, VP of Global Financial Services, at Mobiquity and Elliott Limb, CCO at Mambu, we answer this big question and delve deeper into the realities of what it takes to be a bank in 2021.

Matthew Williamson, Vice President Global Financial Services, Mobiquity It may not quite be a case of ‘go digital or go dinosaur', but it is close! Digital banking is the way of the future with 13.6% CAGR forecast over the next six years, and the number of online and mobile banking users estimated to reach 3.6 billion by 2024. Matthew Williamson of Mobiquity discusses the outlook and the firm's digital banking playbook with Robin Amlot of IBS Intelligence.

Matthew Williamson, VP Global Financial Services, Mobiquity Bank ABC, an international bank headquartered in Bahrain, established Ila Bank  in November 2019 to function as a digital-only bank offering its services through a mobile app. One year on, on the sidelines of the BankSec 2020 / Self-Service Banking Europe 2020 conference, Robin Amlot of IBS Intelligence spoke to Matthew Williamson of Mobiquity – the digital consultancy firm that played a key development role in the initiative, helping Bank ABC from idea inception through to implementation and launch.

Matthew Williamson, Global VP of Financial Services, MobiquityCovid-19 has accelerated the creation of a cashless society. Matthew Williamson, now with digital consultancy Mobiquity, was previously Global Head of Payments and Cash at Finastra and EMEA Head of Commercial Prepaid Card Technology at Citibank. Here he discusses the need to retain the ‘human factor' in digital banking with Robin Amlot of IBS Intelligence.

Mike Welsh is the Chief Creative Officer at Mobiquity, leading a team of experienced architects, experienced designers and conversational designers to deliver engaging and compelling solutions in collaboration with engineers who bring these solutions to life. He has been doing this for over 27 years, having joined Mobiquity near its beginning. Mike notes that what originally drew him to this role is the ability to transform experiences for companies and their customers. What keeps him on the team engaged is the opportunity to find out what truly transforms human experience and then brings it to life. He's a firm believer in the power of a team and its ability to create impact derived from insights.   Mike's time is spent with clients and teams, including working within creative, business and technology fields, bringing many skills to the table including: experience strategy, experience design, product strategy, and product design. His industry knowledge within these functions spans healthcare, retail, ecommerce, and financial services and he has lectured on these topics at the University of Pennsylvania, Drexel University, Moore College of Art and Design and various conferences. Questions Could you tell us a little bit about your journey, how it is that you got into experience strategy and experienced design. Tell us a little bit about that journey over the 27 years, how it got you to where you are today? We're in an era, especially since the global pandemic where a lot of organizations are definitely looking to transform their experiences digitally, even if they weren't in a digital space, they're possibly looking at a digital transformation strategy, regardless of the industry that they operate in. As an expert in user and customer experience design and strategy, could you maybe share with us two or three things that should be top of mind in making that transition if you're a company? What are some of the things that need to be done on the backend to ensure that the user feels like it's personalized to them? How do you stay motivated every day? Could you share with us maybe one personal win that you think working from home has had an impact on your client success? Maybe just one thing that you've been doing differently that has had a greater impact on how you are able to show up for your client. Can you share with us, what's the one online resource, tool, website, or app that you absolutely can't live without in your business? Can you share with us maybe one or two books that have had the biggest impact on you? It could be a book you read recently or something you read a very long time ago, but it still had a great impact on you to this day. Can you share with us what, one thing that's going on in your life right now that you're really excited about - either something that you're working on to develop yourself or your people? Where can listeners find you online? What's one quote or saying that during times of adversity or challenge or any obstacle that you may be facing in your life, you'll tend to revert to to kind of help you to stay on track or just keep going. Do you have one of those? Highlights Mike’s Journey Mike shared that he went to Drexel University; he got his degree in Graphic Design and a sort of minor in Sociology. And after graduating, he started out a little shop in Manioc, which is a town just outside of Philadelphia and got to work on some interesting projects and got started and thought, “Wow, this is actually exactly what I want to do.” But he thought he needed to learn about all the pieces that surround the design business, the work that they do, not just making pixels and making things pretty, but how do people think about things? And for those that suffer by what they design, what is it like in their experience? So how can you get into that more directly, more fully, and start to explore that?   So, he had lots of opportunities and mentors along the way, and people that gave him guidance and sort of stumbled and fumbled through the first 5 or 10 years of his career. And then sort of hit his stride when the dotcom boom slash bust happened. That's when he started to get into these entrepreneurial spaces where it was startup time. So he has probably been 4 of the last 6 jobs are startups. And for him, that was the opportunity to really explore how do you actually transform? How do you kind of get up that Maslow pyramid to get unmet need met?   And he thinks a lot of the work that the teams he has been fortunate enough to lead demonstrate that in a lot of different ways, but it's ultimately, can a customer get, can a user, can a patient have silent utility? You don't need 5 star experiences. What you need is, the design has to sort of become part of an experience that's quietly used by folks and it just works, it just works every day. And he thinks that's been a big portion of the journey leading up to the last 7 years at Mobiquity of taking customers, probably 200 or so projects of how do you get somebody to understand their experience enough, give it to you, and then come back with something that gives them sort of a rich, silent utility experience.   Digital Transformation Strategy to Keep in Mind Mike shared that one of the main things that companies that have to approach this sort of new normal, new reality structural change that's going to be with us for a significant period of time is first don't panic. He knows that sounds maybe not like a design thing to think about, but if you're a business trying to survive and get on the other side of whatever this is, a global pandemic, civil unrest, governmental change, all sorts of things that are happening in everybody's country. The first is to not panic and think about how your business grows in an environment like this. In every depression and recession we've ever had, most of the truly sustainable businesses are built out of that crucible of collapse. And so, if you are one of those businesses and you can see this with Facebook and Netflix and Spotify all came out of the great recession.   Well, we're at another point where there's going to be another set of entrepreneurs and business owners and business people that are going to have opportunities. The second big pitfall or the second big sort of caution is “You don't have to boil the ocean; you shouldn't have to solve everything at once.” It is sort of the Kaizen model of take a little bit each time that you go to make a change in your business and do some analysis, try it, if it doesn't work, learn from it and move on. Don't try to do everything at once, like curbside or contactless payments or things like that. There's plumbing and systems that already exist, that are already in the world.   How can you adapt these to your business in a simple, straightforward, working with your customer, dealing with your labour way that can also make you able to meet your bottom line. And then to some extent, the third thing is you have to have a grit, so Duckworth wrote all about it, and you have to have passion and perseverance and you need tons of both to be able to sustain yourself through what is essentially a depression and come out of it with a completely new streamlined, more efficient, more customer focused than you'd ever have in any other time.   Me: So, those are definitely valid integrations that we can take into consideration when we're thinking of our digital strategy. Now, a big part I think of user design and you can correct me if I'm wrong. Seeing that you're an expert is I think personalization and so using whatever platform whether it's for a bank or for a supermarket or a spa, or whatever that at the end of the day, I don't feel like it's generic to everybody, but it's specific to me and what I'm looking for. How can you ensure that you achieve that? Is it by ensuring that you're asking the right questions? Is it maybe from collecting the right kind of customer data?   Personalized User Experience Mike stated that he doesn't know if he’s the expert, expert, but we all use experiences like you use the phone, we're using Skype, we're doing all these things, and we’re accessing technology and adopting it. He thinks one of the things, one of the principle things people have to do if you're trying to personalize is to first understand what the human component is.   So for example, that sort of Maslow example he talked about in the beginning was, at the bottom of the pyramid you can just make an app that sits in an app store and it does a thing and you have to log in and that could be Uber, or it could be Amazon. You get to the next tier and you have to understand what desires exist for a person. What are the desires that people want in an experience. If you understand those, you can create interactions they really want, and that may be a tier above.   So, Uber for example, or house party or some of these other experiences that really do get at interactions you actually want in those experiences and then tier above that is you gotta have a fair exchange of value between the human and the system.   And so that means that you have to construct these systems so they're built around an audience, not around a technology. It's hard for people to understand that when they go to set out and make an app, because they're thinking about a technology, that's looking for a problem, but the reality is you want to make it so that you understand fundamentally what's at stake for that person so that they can have moments of achievement in that fair exchange of value.   And he thinks when you see the 5 star experiences or you think of the apps that you use yourself, or think of the kiosk experiences that you've had, or the experiences with your television set, any technology interaction you have that you feel is meaningful.   Oftentimes, obliquely goes after the unmet need by trying to create fair exchange of value between a human and a system.   The last piece of this and sort of the capper is if you understand how audience management works and how you can steer audiences in different ways, it starts with that one to one knowledge that understanding of the human condition.   Do you really understand anxiety, the uncertainty and powerlessness that people feel today as they go about their business, put on their mask, wash their hands, do these kinds of things are going to fundamentally change the way we act as humans. We don't know what it is yet because we're still in the cauldron.   But ultimately, if you think about that anxiety as an equation for how you can address the more certain people can feel, the more power they have in a transaction and that intuitive emotional awareness of the consumer can change the state of anxiety someone experiences when they're trying to interact with a piece of technology.   And that's a great way to start your sort of personalization conversation. And then on the technology side, there are a million things out there, AWS, Google, everybody's got tons of widgets that can quote….unquote, address personalization, but they're all afterthoughts, it's not until you understand that equation fully and completely. And then you create that exchange, that fair exchange of value between you and someone else.   Me: So, the person who is doing the designing, they're not just have to think about just selling a product, they have to think about the end user. And as you mentioned, how does the human element connect with the technology aspect to ensure that you're actually trying to meet the unmet needs of the client? Because sometimes I guess the customer doesn't even know what their needs are until it has been met.   Mike agreed and shared that it shows up surprisingly in different ways. So, the way that you bought the microphone that you're using to do this podcast had a certain set of things, you had some needs, you had to have really good sort of MPR quality audio, and you wanted some high quality production after you do this podcast.   But the reality is, is that you want to make sure that the quality of your audio gets to your audiences in exactly the right way. There's a sort of a margin that you have, if he understands that, that he’s going to position that microphone in a way that gets you to that end, he’s going to use YouTube influencers, he’s going to use social media, he’ going to have people using the mic mention it. There's a lot of ways that people can do this, where they can actually personalize the experience and make it so that you're making the right purchase with the right kinds of information.   Me: I think information is so critical Mike as you mentioned that, I think sometimes a lot of companies, I know, like for example, in sales, they focus on trying to sell the customer the benefits, like how will it benefit me versus the features, because I think that's where a lot of salespeople go wrong. They're caught up on all of the features that this particular product or service may offer, but maybe some of those features I don't need, I'm not interested, let’s say I was buying a car, I'm not interested in the fact that the RPM can go to whatever number, I'm probably more interested in the softer features, does it have a dashboard with a podcasting app? Does it have bluetooth that it will sync with my phone because those are things that I actually value and use on a daily basis when I'm driving.   And so, it's to understand who you're serving and what the benefit would be to them. For example, you're selling a vehicle to a mom with three children versus a single, a single man who is a bachelor. Clearly your pitch would be a little bit different because she's probably looking for something that will have enough space to accommodate her family, if she has to go on a trip or a vacation, or just up and down every day to take them to soccer practice and ballet recital, you want to know that you can travel with them in comfort. And of course, if you have to carry groceries that there is enough trunk space to facilitate all of that. So, I do think that you really have to focus on the benefits of the product and then knowledge is critical in getting that information across.   How Mike Stays Motivated Mike stated that that's a good question. He shared that there are days he will tell you that we've all been having on lockdown that are difficult, but he thinks two things. He has three daughters and they're teenagers and they keep him motivated every day because every day it's something. But he’s a big fan of sort of audible and listening to audio books and things like that. And he found this one, it's about the two minute mornings and every morning you fill out a journal, you answer three questions. It takes literally two minutes and it has actually been extremely powerful. He thought it was kind of like, “Oh, whatever, I'll do it.” But then after he did it for the 90 days, it actually starts to turn into a way that you can control your day and have a good day.   So, that plus a little bit of yoga, plus he runs a bit, those kinds of things will give you something to look forward to. But he also thinks that the work that they get to do for their clients, he used to travel a lot for work, he would travel 50 weeks a year almost doing workshops and meet with clients and doing pitches and things like that. Having to do all of this stuff at home from a sort of remote space, he has been the most creative he thinks. He has been able to help, he has been able to have the most impact he has had since he has been in this job simply because he hasn't had to go to the airport at 3:00 am in the morning and get home after midnight. It really does put a tax on creativity.   So that motivates him every day. And the fact that hundreds of millions of people use stuff that they've designed every day, that's a huge motivation. Somebody asked him one time for a job search that if you had to tell a candidate coming to work for Mobiquity, what's the reason you'd come here. And he thinks for him, the motivation is if he told you that you could have an outsized impact and that your design could potentially influence saving someone’s life, for example, that will change your whole outlook on your whole life. Because the thing that you thought you went to art school for, which is designing stuff actually influences healthcare outcomes, or it helps someone have some moment of fulfilment that they wouldn't have otherwise had, unless you designed that thing. That is an excellent motivator to get up and get going.   Me: All right. So those are some good things that you used to get motivated every day. One thing that sparked my interest while you were sharing just now is you spoke about things that kind of don't necessarily energize your creativity and definitely traveling, those stressful hours getting to the airport and then getting back. I mean, traveling on a whole is a stressful experience really. But one of the things I wanted to know from you was since you've been home, you said for the past 90 days, and you've definitely been able to be more creative. The Impact of Working at Home Mike shared that the one big thing is, a long time ago he was told by one of his creative bosses that he wasn't that good of a storyteller.   And that was pretty big, a little bit of a punch in the gut kind of thing. And sometimes that's the truth, you have stuff to work on and sometimes people just don't know how to deliver that message nicely. But it was true. And so, what happened was he made that his sort of like, okay, that is going to fuel his hate fire, that is going to make him sort of motivated to be the best storyteller he could possibly be bar none. And so, every day he wakes up in the morning and that for him has been the thing that's changed the most.   Not only his own storytelling is getting better and his practice of doing that is getting better and the techniques that they use to do it remotely is getting better, but it's actually affecting his teams. So, his whole design team is getting better at storytelling and getting more efficient at making these messages meaningful. And he thinks that that's been a big thing for him anyway as a check the box, you're making some progress.   Me: So, that's definitely had an impact on you because I think it's so important for our listeners to realize that even though we're working from home, we can still put out even better work than we were putting out when we were actually in a face to face environment or just doing the things that we're accustomed to doing. Human beings generally don't like change and they put up a lot of resistance to change and I can imagine for an employee who is accustomed to face to face interaction, the up and down busy kind of activity every day. Staying home over and over every day, I guess at the beginning it did seem like a nice thing to kind of get a break from the everyday activities. But after doing it over an extended period of time and now even hearing that this thing is going to continue into 2021.   I was just reading on LinkedIn last night that Google is going to extend their work from home to the end of 2021. And I don't see why it is that it can't be a part of our permanent way of operating because if you can literally pull out opportunities out of it and you're able to see productivity increase, you're able to see people grow, you're able to see people develop and your customers are being satisfied even before. If you can find some measurement metric system to identify the level of satisfaction post COVID versus pre COVID with the same people working, but under different conditions and you're able to prove that it's a better experience, I don't see why we would discontinue what we're doing if it's working better.   Mike shared that the sort of fun fact is the world isn't going to get back to normal until 2023, 2024. If you talk to epidemiologists around the world and virologists, they'll all say, “There is a normalcy bias and a cognitive bias that people have for what's happening to them.” And some people have been tremendously negatively impacted, lost their livelihoods, loss of their businesses, spouses out of work. We're all going to go through a PTSD event. Think of it that way. What you can hope for is that there can be opportunities for people to find a way to express themselves. So, the Maslow that they do for their clients is the same that they do for themselves.   If he can have moments of achievement in his job, in his life and in his work, that's great. But if he can help others do the same thing, the force multiplication that comes along with that is staggering. The amount of impact that you can have.   One of his teammates had to do a presentation for a client. She didn't want him on the call; she just wanted him to coach her through it. And she said to him afterwards, because they went back and forth about one of the slides. He said, “Look, I don't think you should put that on there, but what do I know?” And afterwards she said, “I kept the slide in, despite you not wanting me to.” which he said to her, “It's fine. You can do what you want.” But she had to own the story and she came back afterwards, the client was super excited.   She did a fantastic job. And as a result, she said, “Look, I really appreciate all your coaching and everything. And I kept the slide in, like I said, but a lot of the points that you made ended up in my talk track. And for that I'm grateful.” And she said, “At some point you got to let us spread our wings, boss.” And so, he’s humble enough to know that he’s only good at a very small number of things, the things that he’s terrible at isn't is an extensively long list. And he imagines others have the same sort of imposter syndrome and things like that. So, if you can have focus enough to help somebody else get through this thing and help them have a moment of achievement, it can change that person's impact on the world that they live in. And so there is a little bit of a multiplication effect of being able to kind of help your team get through the things that they're struggling with so they can influence others and then it just becomes this self fulfilling kind of thing.   App, Website or Tool that Mike Absolutely Can’t Live Without in His Business Mike shared that he’ll give one and then maybe a half of another. The one that he really couldn't live without is the Notes App for his iPad. Now, he wouldn't have said that in January, but his Apple pencil and his iPad, when he starts doing meetings, and this is going to be one of these storytelling things, is that, that the ability to sketch during a shared meeting, like you're on Zoom or on Teams or whatever, the minute you start drawing on the screen.   You have the Bob Ross effect, which is sort of there's a happy tree and you sort of get this soothing feeling of someone drawing a tree on a landscape, his experience has been that that is actually something that is super valuable to con their customers and their teammates.   If they can sort of see the whiteboard, the electronic whiteboard effect happening, they oftentimes are more engaged in the meetings that they're in, they don't want to see more PowerPoints or Keynotes, they feel like they're actively doing something and he’s drawing what they're saying.   So, he’s literally sketching out while they're going. Across his own internal teams and with external clients have said in feedback that this was a much more engaged meeting and they felt like they accomplished a lot more because they actually can see a physical result as opposed to a set of slides that he had to spend all week preparing.   So for him, the ability to draw a live in a shared environment with someone or some people has been a ‘Godsend’ for not being physically present, you don't get physical cueing, verbal cueing, you barely get audio cueing. So, you need some other physical aperture to be able to have an interaction with someone and the Notes App has been fantastic.   Me: Excellent. That’s very dynamic tool, Apple has come a very far way with that application.   And there are other apps out there that do it, but the notes one is super simple and it can be shared with others and stuff. So it's his default.   Books That Have Had the Greatest Impact on Mike When asked about books that have had the biggest impact, Mike shared that he'll share two books. Now, if you would talk to the team, they would say, “Oh my God, that’s the question for you.”   In his presentations with clients, he has a thing called the book slide, and you can find it on his website. He goes through a whole thing about all the books he reads. And so, one book that's affected his whole career, his whole life is the Tao Te Ching by Laozi. You can find a version of the Tao Te Ching in lots of translations; it's an ancient philosophy book. And it has spawned lots of different sort of Taoists religion itself and Zen Buddhism came from it.   There are a lot of things that came after, but the Tao Te Ching has been a book that he has been reading over and over again, then audio booking, listening to it over and over again for the last 27 years. And it's fundamentally changed his entire outlook on his entire life.   The other book and he just finished this book, which he thinks everyone should read this book, it is so fascinating. It's the Biography of Frederick Douglass.   It's a long listen on audio on audible; it's like 40 hours or so but he ran a lot of miles listening to it. But the fact that it's so long, it gives you insight into a person that you would never otherwise have.   And then it allows you to draw your own conclusions. The way the book's written, it's fascinating. It takes his life from when he was child in Baltimore, all the way through to the end. And you always think about these characters of people that you learn about in school, but until you actually get into the detail and you start to see how, you know, they're not perfect, everybody wants everybody to be binary, and they’re not binary. There's a gray scale of humanity that this man operated with.   And you just think about how tough your day is, you can take any six chapters out of that book and feel a thousand times better about what you have to do each day. And it's brilliantly written, it’s almost like when Hamilton was like writing all the time, doing the Federalist papers, he wrote like 50 some odd Federalist papers. Everybody else did a fraction.   This guy was writing constantly, failed newspapers started another one writing constantly the sort of suasion sort of principles, then moving into nonviolent stuff. And then moving through freeing himself from slavery and traveling abroad and becoming a writer and sort of a speaker on the circuit, you really do get a sense that one person could change the world. And he found the book to be just super fantastic and The Life and Times of Frederick Douglass is also his own writings, which he thinks are also good. But you get to see a full picture of a human, which he thought was amazing.   What Mike is Really Excited About Now! Mike shared that the one about his people is they do in person training. So, one of his team that same teammate he described the story about the slide that she included that he didn't want her to. She came to him once and said, “Hey, I'm having trouble being confident about how I'm presenting myself and what I'm talking about in the work. And I'd like to be more confident about it. And it seems like my peers and other jobs and other companies have this level of confidence.”   So at that point, he was like, alright, let's get everybody's confidence level up or reduce their imposter syndrome. So they brought in an outside firm to give them training every six months or so, they'll do two classes, one is like how to do UX journey maps and other is how to do usability or heuristic evaluations, expert reviews, how to present UX, storytelling for UX, getting this team certified in each of these areas by a sort of globally known company. Started to build up this confidence level that you would start to see in meetings with clients.   So, that from a rewarding standpoint has been amazing to watch a team of pretty experienced professionals up their games, be more confident about their work, sort of stand on their own two feet. His biggest thing he tells his team all the time is he would love if they had a meeting with a client and they're doing a presentation and he could just sit in the back.   Being the Chief Creative Officer, isn't super easy, there's lots of things about it that are hard, but the most proud moments you can have, or the most rewarding moments you can have is when you see your team have these moments of achievement for themselves, they get up, they do their work and the clients are like people clapping at the end of a meeting come on, that's amazing.   For himself personally, his parents both passed away in the last 3 years. His mother passed away in February just before lockdown. But his mother probably kept him from traveling and in some ways protected him, probably from catching this COVID thing. And so, as a result of that, he sort of said, “Alright, from now on, I'm going to try to live everyday like it's my last.” And he got a teardrop trailer and he’s going tow it across the United States and he’s going to do the 25 top national parks of the United States. He travels all over the world and have been around the world a bunch of times, but it's mostly for work so it's not like he’s vacationing in places, he’s just going into a conference room, but he’s going to take the camper and it’s like a small teardrop, it sleeps one person and he’s going to drag that across the United States and try to see all these wonders that he hasn't seen, so he’s a big camping fan.   Me: That sounds pretty exciting. It's amazing the amount of things that you can do and I think I was reading that recently, actually, it was on an Instagram story. A company had asked one of those polling questions, what's the one thing you've learned since COVID and someone wrote that time is so precious and you really shouldn't take any day for granted, that's what they've learnt since COVID. And I guess it’s because we have so much time to sit still and look at what is really happening. I mean, look at what happened yesterday in Beirut.   We have to be grateful for even the things that we think is standard, breathing, waking up every day, the sun is shining, just having the ability to live and just function. The things that we take for granted that we believe must happen, they don't most happen. And so, I think at the end of the day, if we all approach life as you said, like it’s your said last, you’ll really live a more fulfilling life.   Mike agreed and shared that most people live their lives on the gross level and you'll see that in Tao Te Ching. Most people live their lives on a level that doesn't let them get below the surface of their own existence and that has been broken through for a lot of people in this sort of lockdown.   It's been difficult isolation, depression, all these things are happening. However, on the other side, the bright spot is you can really see people start to get below the surface, they're not just constantly consuming, they're not just sort of keeping themselves distracted or anesthetized from what's actually happening in their own lives. And that's been interesting to see and it has impacted him as well.     Where Can We Find Mike Online Mike shared listeners can find him at – Twitter - https://twitter.com/mikeswelsh/             LinkedIn - https://www.linkedin.cn/in/mikeswelsh/             Website – www.mwelsh.com             Instagram -  https://www.instagram.com/mikeswelsh/   Quote or Saying that During Times of Adversity Mike Uses When asked about a quote or saying that he tends to revert to, Mike shared that it's sort of a hashtag that he has been doing since his father passed away. So, a long time ago he went to his dad, he had a problem.   He said, “Dad, this thing's happening in my life. What do I do about it?” And his father’s advice to him was, you need to keep your head down and you need to keep moving, because if you stand still, everything will take you down. Those things will just eat you alive.”   So, the idea is that you got to keep your head down, you got to keep moving. And that passion and perseverance thing, the grit that you need to have, you need to get it, you're not born with it, you have to earn that going through these experiences and you just have to keep moving.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Tao Te Ching by Laozi Frederick Douglass: A Biography The Life and Times of Frederick Douglass by Frederick Douglass   The ABC’s of a Fantastic Customer Experience Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Episode 594 is a chat with the CEO of Mobiquity, John Castleman.  In this conversations he shares a lot of his thoughts on why companies succeed, leadership, hiring and keeping good people, etc....   This interview is a perfect example of "Making Waves at C-Level".   About John Castleman   John Castleman is the Chief Executive Officer of Mobiquity, a digital consulting firm for leading healthcare and consumer brands with offices in the United States, Europe, and Asia. John joined Mobiquity in 2016 following the sale of Alliance Global Services to EPAM Systems. He was President and CEO of Alliance from 2008 to 2015. Alliance was a product development services company specializing in building software for large corporate clients based in the U.S. and India. Prior to Alliance, John worked for several technology services and venture capital firms including Elemica, Safeguard, and Internet Capital Group (Actua). John holds a degree in History from Princeton and an MBA from University of Virginia. John lives in the Philadelphia, PA area.   About Mobiquity    Mobiquity combines the best of human-focused design and data-driven technology, helping you drive meaning for your business and relevance for your customers.     The company is made up of men and women from more than 40 nationalities and they benefit from this diversity in so many ways, most notably in the relevant and meaningful digital experiences we create.   Founded in 2011 with a focus on mobile technology solutions, Mobiquity has adapted in response to client needs and evolving technology. Today Mobiquity provides end-to-end omnichannel digital consulting services to leading B2B and B2C brands.   Throughout this journey, they have had the privilege of working on a number of digital firsts:   Designing and developing the world's first FDA-approved digital medicine system Launching a five-star mobile ordering app for a large convenience chain Pioneering an IT infrastructure that prevented bank fraud through a cloud-based service Creating the official AWS re:Invent 2017 and 2018 mobile apps Mobiquity stands strongly for racial equality, diversity of opinions, and respect for all cultures. They conduct ourselves with these ideals in mind at all times.    By listening, questioning, and applying our diverse expertise, Mobiquity strives to find the most impactful solution in every instance.    https://thomsinger.com/podcast/john-castleman-mobiquity   

Designing voice conversations requires new skills and new ways of thinking about how people interact with your digital product. Rebecca Evanhoe and Diana Deibel are experts in this new approach to interaction design. Like many content strategists, they are learning on the fly. And they are constantly studying the steady stream of research in their field. They'll share their discoveries in a book, Conversations With Things, in the spring of 2021. Diana Deibel Rebecca Evanhoe We talked about: Rebbeca and Diana's backgrounds the differences between designing for voice interfaces and for graphical interfaces the higher expectations that people have for conversational voice interactions some of the challenges of designing for voice interactions: navigation, lack of standardization, lower impatience thresholds in voice interactions, etc. how conversation design fits in the UX field the principles and concepts that underlie conversation design: personas (of the voice agent), prompts, training data, etc. the implications for user trust in systems that use AI (artificial intelligence) conventions around the transition from AI-driven bots to human agents in a conversation system the ethics of conversation design practices to instill trust in voice interfaces and allay user privacy concerns racial and gender and geographical biases that can creep into conversation design the rapid evolution of the research that underlies conversation design the challenges of managing the content associated with conversation design the value of the contributions of humanities disciplines to conversation design the need for more diverse perspectives in conversational design, and the need to try harder in accomplishing this Diana and Rebecca's Bios Diana Deibel, Design Director at Grand Studio in Chicago, is a Brazilian-American award-winning writer and VUI designer with a background in fictional dialogue. She has designed multi-channel voice-first products, chatbots for healthcare, insurance and HR operations, smart speaker skills, and large IVR systems. She is a national speaker and VUI consultant who has set up voice practices for Fortune 100 companies, among others. In addition to conversational design, she has written and produced for a variety of networks and creatives including “Animal Planet” and “Blue Man Group”. She co-created two TV pilots, now in pre-development with One Bowl Productions, and has had several plays produced with the Modern-Day Griot Theatre Company in Brooklyn (under the name Diana de Souza). She loves learning, puns, and leading workshops on dialogue to help others find their voices. Rebecca Evanhoe, author and conversation designer, has been developing technology that you talk to since 2011 at companies like Amazon Web Services, Mobiquity, and Shadow Health. She has created virtual patient characters for chat-based learning games, bots for fun and service, and interactive experiences for Alexa and Google Home platforms. Along with her experience in voice and conversation, she earned an MFA in creative writing. She teaches conversation design as a visiting assistant professor at Pratt Institute, and she leads workshops in a variety of writing genres, from creative to technical to UX. Her fiction can be found in the O. Henry Prize Collection, Harper’s Magazine, Vice, NOON, and Gulf Coast, among others. Books Mentioned in the Podcast Conversations With Things (their new book, coming in 2021) Weapons of Math Destruction Algorithms of Oppression Video Here’s the video version of our conversation: https://youtu.be/MTd8LMejX8k Podcast Intro Transcript Most of the content and interaction designers that you encounter in the content strategy field come from design, copywriting, journalism, and similar careers. In those fields, content presentation design happens in a GUI - a graphical user interface.

Designing voice conversations requires new skills and new ways of thinking about how people interact with your digital product. Rebecca Evanhoe and Diana Deibel are experts in this new approach to interaction design. Like many content strategists, they are learning on the fly. And they are constantly studying the steady stream of research in their field. They'll share their discoveries in a book, Conversations With Things, in the spring of 2021. Diana Deibel Rebecca Evanhoe We talked about: Rebbeca and Diana's backgrounds the differences between designing for voice interfaces and for graphical interfaces the higher expectations that people have for conversational voice interactions some of the challenges of designing for voice interactions: navigation, lack of standardization, lower impatience thresholds in voice interactions, etc. how conversation design fits in the UX field the principles and concepts that underlie conversation design: personas (of the voice agent), prompts, training data, etc. the implications for user trust in systems that use AI (artificial intelligence) conventions around the transition from AI-driven bots to human agents in a conversation system the ethics of conversation design practices to instill trust in voice interfaces and allay user privacy concerns racial and gender and geographical biases that can creep into conversation design the rapid evolution of the research that underlies conversation design the challenges of managing the content associated with conversation design the value of the contributions of humanities disciplines to conversation design the need for more diverse perspectives in conversational design, and the need to try harder in accomplishing this Diana and Rebecca's Bios Diana Deibel, Design Director at Grand Studio in Chicago, is a Brazilian-American award-winning writer and VUI designer with a background in fictional dialogue. She has designed multi-channel voice-first products, chatbots for healthcare, insurance and HR operations, smart speaker skills, and large IVR systems. She is a national speaker and VUI consultant who has set up voice practices for Fortune 100 companies, among others. In addition to conversational design, she has written and produced for a variety of networks and creatives including “Animal Planet” and “Blue Man Group”. She co-created two TV pilots, now in pre-development with One Bowl Productions, and has had several plays produced with the Modern-Day Griot Theatre Company in Brooklyn (under the name Diana de Souza). She loves learning, puns, and leading workshops on dialogue to help others find their voices. Rebecca Evanhoe, author and conversation designer, has been developing technology that you talk to since 2011 at companies like Amazon Web Services, Mobiquity, and Shadow Health. She has created virtual patient characters for chat-based learning games, bots for fun and service, and interactive experiences for Alexa and Google Home platforms. Along with her experience in voice and conversation, she earned an MFA in creative writing. She teaches conversation design as a visiting assistant professor at Pratt Institute, and she leads workshops in a variety of writing genres, from creative to technical to UX. Her fiction can be found in the O. Henry Prize Collection, Harper's Magazine, Vice, NOON, and Gulf Coast, among others. Books Mentioned in the Podcast Conversations With Things (their new book, coming in 2021) Weapons of Math Destruction Algorithms of Oppression Video Here's the video version of our conversation: https://youtu.be/MTd8LMejX8k Podcast Intro Transcript Most of the content and interaction designers that you encounter in the content strategy field come from design, copywriting, journalism, and similar careers. In those fields, content presentation design happens in a GUI - a graphical user interface.

In this episode of the AI Today podcast we interview Jonathan Patrizio, Head of Technical Advisory and Alexa Evangelist at Mobiquity and Randy Sanborn, Principal Solutions Architect at Mobiquity. Both guests share how the market for voice assistants has evolved over the past five years, how organizations should approach conversational applications, and more. This podcast was recorded live in person at the Amazon re:Mars event. Read more ...

Today you'll hear an interview by Keri Roberts with one of our sponsors for VOICE Summit, the Principal Solutions Architect at Mobiquity, Jonathan Patrizio, talk about how brands can find value in voice and some case studies his team has created for companies like Butterball and Atom Tickets. Enjoy and be sure to check them out at the summit next week.

In total, this week, 15 startups raised $378.77 Mn funding and four startup acquisitions took place. One of the biggest funding rounds in the Indian startup ecosystem was raised by Druva, marking the entry of cloud data protection firm in the unicorn club. Druva raised $130 Mn in a funding round led by Viking Global Investors. The funds will be used to invest in innovation as well as for strategic acquisitions. Bengaluru-based healthtech platform Practo raised $17.2 Mn (INR 120 Cr ) from Trifecta Capital and other internal investors. The company had floated an offer of INR 70 Cr ($10 Mn) debt from Trifecta. The first tranche has come in this month and the second tranche is expected to come in by December 31, 2019. Bengaluru-based agritech platform Ninjacart raised $10 Mn to close its ongoing Series C round from a clutch of investors, including company’s existing investors Tiger Global, debt venture fund Trifecta Capital, along with Tanglin Venture Fund, Steadview Capital, and ABG Capital. The company will use this investment to expand its supply chain and warehousing capacity. Alteria Capital, which claims to be India’s largest venture debt fund, said to have invested $11.4 Mn (INR 80 Cr) in digital lending startup Lendingkart in the form of venture debt funding. The funds raised will be used to grow the company’s ability to service the MSME community across the country and bring them into the financial mainstream. AI-focussed fintech startup Active.Ai raised $3 Mn from InnoCells, the Barcelona-based innovation hub and corporate venturing vehicle of Banco Sabadell in a Series A follow-on round. Kalaari Capital, Chiratae Ventures (formerly IDG Ventures India) and Vertex Ventures also participated in the latest funding round. This will help the fintech startup to further expands its international footprints. Moving on to acquisitions: Mumbai-based IT services company Hexaware Technologies acquired US-based digital services firm Mobiquity. The stock exchange filing showed that it was an all-cash deal worth $182 Mn. The transaction involves an upfront payment of $131 Mn and deferred payouts of $51 Mn. Bengaluru-based Dailyhunt acquired Local Play, a hyperlocal video content and news content application. The acquisition underscores Dailyhunt’s aggressive strategy of attracting new users, residing in the real ‘Bharat’ – the tier 2, 3 and 4 Indian cities and towns—who are always hungry to stay updated on all the latest hyperlocal happenings. What else caught our eyes? The Indian government’s Department of Science and Technology (DST) launched Cultiv8 Accelerator Program to foster the growth of early-stage tech startups. The program has selected 11 tech startups in its first cohort ranging across healthcare, fintech, industrial IoT, cybersecurity, and agritech, among others.

In total, this week, 15 startups raised $378.77 Mn funding and four startup acquisitions took place. One of the biggest funding rounds in the Indian startup ecosystem was raised by Druva, marking the entry of cloud data protection firm in the unicorn club. Druva raised $130 Mn in a funding round led by Viking Global Investors. The funds will be used to invest in innovation as well as for strategic acquisitions. Bengaluru-based healthtech platform Practo raised $17.2 Mn (INR 120 Cr ) from Trifecta Capital and other internal investors. The company had floated an offer of INR 70 Cr ($10 Mn) debt from Trifecta. The first tranche has come in this month and the second tranche is expected to come in by December 31, 2019. Bengaluru-based agritech platform Ninjacart raised $10 Mn to close its ongoing Series C round from a clutch of investors, including company’s existing investors Tiger Global, debt venture fund Trifecta Capital, along with Tanglin Venture Fund, Steadview Capital, and ABG Capital. The company will use this investment to expand its supply chain and warehousing capacity. Alteria Capital, which claims to be India’s largest venture debt fund, said to have invested $11.4 Mn (INR 80 Cr) in digital lending startup Lendingkart in the form of venture debt funding. The funds raised will be used to grow the company’s ability to service the MSME community across the country and bring them into the financial mainstream. AI-focussed fintech startup Active.Ai raised $3 Mn from InnoCells, the Barcelona-based innovation hub and corporate venturing vehicle of Banco Sabadell in a Series A follow-on round. Kalaari Capital, Chiratae Ventures (formerly IDG Ventures India) and Vertex Ventures also participated in the latest funding round. This will help the fintech startup to further expands its international footprints. Moving on to acquisitions: Mumbai-based IT services company Hexaware Technologies acquired US-based digital services firm Mobiquity. The stock exchange filing showed that it was an all-cash deal worth $182 Mn. The transaction involves an upfront payment of $131 Mn and deferred payouts of $51 Mn. Bengaluru-based Dailyhunt acquired Local Play, a hyperlocal video content and news content application. The acquisition underscores Dailyhunt’s aggressive strategy of attracting new users, residing in the real ‘Bharat’ – the tier 2, 3 and 4 Indian cities and towns—who are always hungry to stay updated on all the latest hyperlocal happenings. What else caught our eyes? The Indian government’s Department of Science and Technology (DST) launched Cultiv8 Accelerator Program to foster the growth of early-stage tech startups. The program has selected 11 tech startups in its first cohort ranging across healthcare, fintech, industrial IoT, cybersecurity, and agritech, among others.

Interested in learning how to integrate the Internet of Things into your advertising platform and combine it with AWS Greengrass, AWS Lambda, Amazon DynamoDB, and Amazon API Gateway to send context-aware advertisements to users at the point of buying? In this session, Mobiquity, the leader in digital engagements servicing the world's top brands, and their Innovation Partner Flomio discuss how they've been able to use AWS to create compelling digital experiences for their clients. We deep-dive on the technology behind Mobiquity's innovative shopping system that uses RFID, Bluetooth, captive Wifi, and a mobile app to provide real-time context for understanding how and where your customers interact with your products and services, allowing you to better tailor your ads to their particular preferences.

Are there really two years worth of Roaring Elephant podcasts out there? Well, since this is our second anniversary party, it must be! Join some of the guests we had on the podcast this year to reminisce about the months gone by. Due to the drop-in drop-out nature, this episode is a little rough but we hope you can enjoy being part of our little party!   Discussion topics ranged from what our guests have been up to, Apache Kafka, Dremio the effects of GDPR on the industry and how our guests see the future of Big Data. Our returning guests today are: Eduardo Barbaro Sr. Data Scientist at Mobiquity, Inc – Europe https://www.linkedin.com/in/edbarbaro/   Marcel-Jan Krijgsman Data Engineer at Open Circle Solutions B.V. https://www.linkedin.com/in/marcel-jankrijgsman/   Youen Chéné CTO @Saagie https://www.linkedin.com/in/youenchene/   Pitt Fagan Senior Data Analyst at Zendesk https://www.linkedin.com/in/pittfagan/ Big Data Madison Meetups: https://www.meetup.com/BigDataMadison/ Please use the Contact Form on this blog or our twitter feed to send us your questions, or to suggest future episode topics you would like us to cover.

In this entry in our long-running "roles in Big Data" series, we talk to Eduardo Barbaro, a Sr. Data Scientist at Mobiquity. To say that the data scientist is a pivotal person in any big data or advanced analytics project is not an exaggeration and we are really grateful to Eduardo for spending some time on the podcast to give us his views and recount his experiences.       Eduardo Barbaro Sr. Data Scientist at Mobiquity, Inc - Europe https://www.linkedin.com/in/edbarbaro/ Please use the Contact Form on this blog or our twitter feed to send us your questions, or to suggest future episode topics you would like us to cover.

Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy. The post Coming into Los Angeles appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy.

Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy.

Nirav Desai, Principal Health Strategist for Mobiquity Mobiquity On this week’s show, Diana and I sat down with health technology strategist, Nirav Desai, of Mobiquity. Mobiquity is a professional services firm trusted by hundreds of companies to be their mobile engagement provider. On a global scale, the trends, strategy, users, platforms, technology, development, organizational […] The post Mobiquity appeared first on Business RadioX ®.

Welcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex has a new non-smartphone connected watch.   Full show notes can be found here: http://untether.tv/2014/twilbm-194-live-gentle-island/

Welcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex has a new non-smartphone connected watch.   Full show notes can be found here: http://untether.tv/2014/twilbm-194-live-gentle-island/