Podcasts about realtor conference

In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction.  Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI!  That's where VoiceFlip comes in. This resource translates 25 languages, making it the perfect companion for a real estate agent who wants to reach more people.  With all the changes in real estate right now, adding value is the only way to stay relevant and competitive. By being more inclusive and breaking down language barriers in the transaction, we'll get more opportunities.  How does VoiceFlip boost our lead generation? How can we leverage it in the transaction? In this episode, the CEO of VoiceFlip, Kurtis Cicalo shares how real estate agents can leverage their tool to become more valuable in the marketplace.    If you're in a city with a lot of international and global buyers who don't speak your language, the more inclusive you become, the more opportunities that will present themselves. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Become a multilingual agent  One of the best ways to grow your business is to tap into new markets. How does Voiceflip allow us to reach thousands of buyers?  Boost lead engagement and conversion   When people use voice-operated assistants, they give information that's way more detailed than they would when they type. How can you use this to convert your leads at a higher level?  Eliminate language barriers in the transaction  The real estate transaction is made up of many forms and pieces of information that can be overwhelming. How can Voiceflip make the process less daunting for non-English speaking buyers?    Disclaimer: In this episode, our host refers to the tool as "Voice Clip." Please note the correct name is "VoiceFlip." We apologize for any confusion!   Guest Bio Kurtis Cicalo is the CEO and founder of Voiceflip, a leading innovator in real estate technology. With over 15 years of experience, including work with realtor.ca and the FBI on data accessibility, he has pioneered the development of FLIP, an AI assistant transforming data interaction for real estate professionals. Under his leadership, Voiceflip has secured strategic partnerships, launched successful pilots, and is planning international expansion, all aimed at making critical real estate information more intuitive and accessible. To learn more, visit https://voiceflip.com/ and send an email to kurtis@voiceflip.com.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online.  The market doesn't just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out.  Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable.  In a tough market, it's tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence.  How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content?  In this episode, I'm joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platform (and partnership with ConstantContact) helps agents turn content into a solid source of business.    Things You'll Learn In This Episode  Entertaining, educational and enduring  If we're consistent about content creation, it can validate us and reduce our marketing costs. What kind of content should we post to achieve this? Hyperlocal and hyper-branded content Consistency and visibility are really important in today's real estate market. How does Roomvu help busy agents accomplish this in less time? Never stop marketing  The current real estate market has made many agents slow down or step to the sidelines. Why is this a huge mistake?  How to turn social media into a revenue stream Why do real estate agents who invest in content outearn and outlast everyone else?  Guest Bio Sam Mehrbod is an innovative entrepreneur in real estate technology. As the CEO and Co-Founder of Roomvu, he leads a platform that supports over 200,000 REALTORS® across the USA and Canada by delivering hyperlocal, personalized video content. As a TOP 1% REALTOR® in Greater Vancouver, Sam was recognized as a Medallion Club Member from 2018 to 2023 and ranked in the top 10% of REALTORS® in Greater Vancouver in 2018, 2019, and 2021. As a Forbes Council Member, Sam has shared his insights in prestigious outlets such as the Vancouver Sun, Business in Vancouver, the Daily Hive, Western Investor, CKNW Radio, and Forbes Magazine. To learn more, visit https://www.roomvu.com/.  About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Homeownership is a dream many aspire to, but sadly don't have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle.  What a lot of people don't know is that there are down payment assistance programs that can help them get into a home.  80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution.  Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster.  And it will put more dollars in our own pockets too!   How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess?  In this episode, I'm joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit.    Things You'll Learn In This Episode  Closing the 65% home affordability gap  There's a huge gap between the down payment assistance that's available and the people who actually use it. What can agents do to get these valuable resources to more people, and how will it put more money in your pocket?  Erase the negativity  A lot of people - agents and consumers alike have negative connotations of FHA programs. How does this negativity rob us of lucrative opportunities?   Another way to add value to buyers  Down payment assistance doesn't just apply to buyers - it also applies to houses. How can real estate professionals use this to win more business?  Guest Bio Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association's CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit https://downpaymentresource.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation. Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan, This solution creates the ultimate win for companies and workers alike. Companies are always looking for ways to attract and retain talent, and housing assistance is precious. If an agent puts this program in front of companies, they demonstrate value and create a new business pipeline. That's how you stay unbothered by the NAR settlement!  What is employee-assisted housing, and how does it benefit companies, employees, and even entire communities? How do we pitch it to companies?   There's a lot of money that can help buyers in today's real estate transaction and it doesn't have to come from sellers. -Marki Lemons Ryhal   Three Things You'll Learn in This Episode The key to thriving through the settlement Securing a signed buyer representation agreement with an offer of compensation is the key to being compensated when you provide value. How can leveraging employer-assisted housing lead to more income? A solution everyone wants An Employer Assisted Housing program greatly benefits both companies and their workers. Why is it the ultimate win-win for everyone? Two things you need to ask buyers Buyers will compensate agents who can reduce costs and provide a financial solution. How do we make them aware of this solution?   Guest Bio Eboni Killian is the Managing Broker at Sovereign Realty & Management, an Affordable Housing Strategist and Employer Assisted Housing Liaison. She is proud to work for a company that understands that buying, selling and investing in residential real estate is more than a simple transaction. Their team is dedicated to providing exceptional, personalized service for each of our clients. Eboni also helps clients who are interested in creating wealth through residential real estate. To find out more about Employer Assisted Housing send a text to or call 678.860.9408 or connect to Eboni on LinkedIn.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

A lot of people are locked out of homeownership because the actual listings aren't accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage.   What if the listing could be presented in a language and format they can easily consume?  The most valuable real estate agents understand the importance of being of service to EVERYONE.  In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people.  That's where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now.  How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible.  We often feel like AI technology will take away from the agent. As long as the agent learns to communicate in the way the consumer wants to be communicated with, it won't. -Kathleen Lappe   Things You'll Learn In This Episode  Do the right thing, outearn other agents  Serving impaired clients and underserved people isn't just the right thing to do, how does it make a real estate professional more valuable? How to leverage Direct Offer  Breaking down the barriers to homeownership should start at the home search stage. How is Direct Offer making it easier for disabled and neurodivergent buyers?  A path to home ownership for all  If we're only packaging our listings and real estate marketing materials for abled people, we're cutting ourselves off from millions of potential clients. How do we make sure the information we're putting out is accessible to everyone?  Guest Bio Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit https://directoffer.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.     Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you've been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.  We're grappling with a whole new way of doing business and many people are having a hard time.  Even if you're an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.  But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don't know how to ask for what we're worth, so we'd rather avoid the subject altogether.  In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It's also a risk to our real estate licenses.  How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer's agents are walking into and how to set yourself up for success.    We're all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Think like a commercial real estate agent  In commercial real estate, an agent won't start the work until certain agreements and documents are in place. How do we bring this energy to the residential side?  Don't fall into laziness and high level stupidity  A listing agent wouldn't let their seller walk away from getting all the terms they want. How do we give the same undivided loyalty to our clients as buyer agents?  The value articulation problem Many real estate agents are having a hard time with the idea of signing a buyer-broker agreement. Is the real issue not being able to ask for what we're worth?    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract. With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be compensated when providing service to a buyer. How will this affect income and the ability to attract clients? What other challenges come with the guidelines Here's where the buyer representation agreement comes into play. While you cannot negotiate compensation through the sales contract, your buyers can strike the lack of compensation to offset their contractual obligations. This simple yet effective strategy allows you to regain control over compensation discussions and ensures that both parties are on the same page. In this episode, I talk about what this relatively new change means for the real estate industry and what you can do if you have a signed buyer representation agreement with an offer of compensation.   If you cannot demonstrate your value then you're going to have a problem. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Better compliance in real estateAs of August 17, 2024, MLSs will no longer display broker compensation offers. How does this change promote greater compliance and accountability in real estate transactions? Stay out of hot waterUnder the new settlement practice changes, offering or communicating broker compensation through the MLS is prohibited. Why is it essential to remain compliant and avoid workarounds that could lead to legal trouble? Putting clients firstPrioritizing clients' needs and wants over personal interests builds trust and loyalty, as clients feel valued and understood. How does consistently putting clients first strengthen long-term relationships in the real estate industry?   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don't align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values? Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams. How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith?  In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith.    There's a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub   Things You'll Learn In This Episode  The concept of fairnessFairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do?  Pre-approval with Guidance ResidentialWith a non-traditional financing solution for real estate, there's bound to be differences in processes such as pre-approval. How does Guidance Residential's processes differ from traditional lending methods? Providing peace of mindGuidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives?   Guest Bio Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development. In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company's first decade of geographic expansion, successfully establishing a strong market presence.  He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services.  As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers. Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations.  Hussam is a graduate of George Mason University in Fairfax, Virginia. Visit https://www.guidanceresidential.com/  Visit https://www.guidancehomeservices.com/  Find Hussam on LinkedIn @Hussam Qutub    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming. In today's fast-paced market, we can't afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away. But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn't a manual, painstaking process? Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform  is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success.   Personalization is the key to success. -Drew Fabrikant   Guest Bio Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients. Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions. Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland. Visit https://www.trustscout.com/ or trustscout.realestate  Use code 40TSOFF for 40% off.   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Here's a shocking reality many people aren't aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year.  Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods.  The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing their jobs. It's a sobering thought that can make anyone hesitant to step out into the field. But what if there was a way to enhance your safety and confidence? What if there was a way to take control of your safety? In this episode, I'm joined by Vanessa Martin, co-founder of Tether RE, an innovative real estate agent safety platform unlike any other. We'll discuss how Tether RE enhances agent safety, explore its unique features, and highlight the significant impact it can have on the industry.   Crime isn't going to go away so we need to think about safety. -Vanessa Martin   Things You'll Learn In This Episode  -The suburban myth The belief that rural and suburban areas are safer is often a myth, as isolation and slower emergency responses can pose hidden risks. Why do people associate these areas with greater safety despite these dangers?   -Precaution when showing properties There are many potential risks that go unrecognized when it comes to showing properties as a realtor. What are some of these risks and how can we look out for them?   -Crime isn't going to go away Crime is on the rise and is not going to go away. How do we prepare ourselves to combat it? What measures need to be put in place?   Guest Bio Vanessa Martin is the Co-Founder of Tether RE: a comprehensive real estate platform that seamlessly integrates essential safety tools with advanced technology and efficiency features, ensuring agents have everything they need for their daily tasks. Vanessa holds her BS in Biology and is a proud Army Combat Veteran. While serving in the US Army, Vanessa deployed in support of Operation Iraqi Freedom as an Ambulance Team Leader and Medical Specialist. Before Tether RE, she spent more than 20 years as a Health and Wellness entrepreneur. Vanessa is a proud Mom, Bonus-Mom, and Wife. She's honored to have created Tether RE with her partner, husband and best friend, Scott Martin. Her passion for personal protection and safety that started early in her military career, now follows her through her work with Tether RE. Vanessa currently travels the US, speaking about realtor safety and promoting ways real estate agents can protect themselves and make it home safely each day. Visit https://tetherre.com/  Contact Vanessa via email Vanessa@TetherRE.com    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market.  Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers.  This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership. What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers? CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them.    Equal access doesn't necessarily mean equal opportunity. -Bryan Young   Things You'll Learn In This Episode  -Go from transactional to relationship based Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success? -Doing things differently Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy? -AI is a pathway to significant impact. AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities? Guest Bio Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo's first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton's Chief Strategy Officer program. Email Bryan byoung@homelendingpal.com  Visit https://www.homelendingpal.com/  Follow @homelendingpal on Instagram Find @Home Lending Pal on LinkedIn   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn't the time to take such a passive approach.  There are many brokerages vying for our agents' attention. If we're not delivering value, we're in danger of not attracting new talent or losing the agents we do have.  What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it? Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed.  How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment?  In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value.  Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya   Three Things You'll Learn In This Episode  -What agents will respond to Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren't sending out enough messages? What's the right approach in this market?   -The biggest mindset shift brokers need to make In a super competitive recruiting landscape, you can't afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach?    -Fix the leaks in your agent retention  How can Maverick Systems help brokers identify who's most likely to leave the business or go to another broker without some serious intervention? Guest Bio Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation's largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to www.mavericksystems.com.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com, and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla   If there's one fact about real estate, it's that some parts of this job can be mundane and even logistical nightmares.  Whether it's property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks.  This is especially true now with the new normal of the NAR settlement.  There's good news… AI does these things we hate VERY WELL, so why not leverage it? Enter a tool that allows you to train AI, and turn it into 3 powerful digital employees who will make everything easier in our businesses.  How does PremiseHQ work? What are some of the ways we can leverage it in our businesses?  In this episode, I'm joined by Rafi Dowla and Don Bleaney from PremiseHQ, they share how their tool makes heavy data more conversational and engaging.  Three Things You'll Learn In This Episode  3 Digital employees in one tool There are a lot of mundane aspects of real estate and property management. Why is AI so powerful at keeping tabs on things that we can't do consistently and frequently?   Ease into the new normal With all the new rules coming from the NAR settlement, there's a lot of information for agents to learn and implement. Can AI cut out some of the work?    Solving the cooperating compensation problem What are some of the logistical issues agents are facing in the changes brought on by the NAR settlement?    Guest Bio Don Bleaney, Chief Product Officer at PremiseHQ, leads the company's product strategy and innovative AI-driven initiatives. With a robust background in commercial real estate, coupled with over 17 years of consulting expertise with premier real estate firms, Don is a leader in process automation and strategic enhancements. His profound industry insights fuel PremiseHQ's mission to pioneer advanced, AI-enabled solutions that optimize operations and boost efficiency in the real estate industry. Under Don's leadership, PremiseHQ empowers organizations to leverage AI for not only achieving sustainable growth but also securing a significant competitive edge in the market. For more information, go to https://premisesaas.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners.  Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance.  From wildfires to storms and floods, there are many things that make homes vulnerable.  The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that.  How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners?  In this episode, I'm joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike.    Three Things You'll Learn In This Episode  A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate?    Understanding defensible space We're seeing more wildfires because temperatures are higher, and there's more fuel to feed them. How can we help homeowners prevent their risk?   The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends?   Guest Bio Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to https://www.faura.us/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

It's all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton   Choosing a home to buy may be a huge financial decision, but it's a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can't see past outdated features, clutter and other perceived flaws.  That's why staging is so powerful.  The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that's making that possible.  With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you'll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes.  What are all the incredible things this platform makes possible for us? In this episode, I'm joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike.    Three Things You'll Learn In This Episode  Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses?    Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer?   How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it's hard to see past clutter and outdated features. How does Proptexx solve this problem?    Guest Bio Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease.  For more information, head to https://www.proptexx.com/ or send an email to joshua@proptexx.com or kellan@proptexx.com.    Host Bio  ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify and don't forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!  

If you ask most real estate agents what takes up most of their time, and burns them out the most, it's top-of-funnel marketing activities. But in order to close more deals, our effort actually needs to be dedicated to those final push bottom-of-funnel activities.    Generating hundreds of leads and turning them into conversations can be a real drain on agents. But those time-consuming, draining and repetitive tasks are actually where AI shines, and the great thing is, it will never get tired of it. By taking those tasks off our plates, we can double our productivity and increase our income.    How can we put AI into our lead generation process for more productivity? Can AI help us convert at a higher level? In this episode, I'm joined by Director of Sales and Operations at RAIA, Lee Dickson. He shares how their bot can streamline and skyrocket our marketing.    80% of top of the funnel conversations can be done with AI without missing a beat. -Lee Dickson   Three Things You'll Learn In This Episode    -Apply AI to the low hanging fruit As agents, a lot of our time and energy goes to top of the funnel tasks. Can AI cut our work in half or even cut it out completely?    -Unique ways to leverage RAIA  AI tools like ChatGPT have a wealth of information, but that can be overwhelming for consumers. How can you make the process more clear cut and decisive?    -Additive AI vs. dynamic AI  AI can either make what we're doing marginally better or completely transform our processes. How do we make sure it's the latter? Guest Bio   Lee Dickson has over 7+ years of productizing AI solutions, predictive analytics, cultivating channel partner relationships, and deploying strategies to streamline workflows for SMB's and enterprise-level clients. His focus over the years has revolved primarily around leveraging innovation and delivering tailored solutions that are focused on driving sustainable growth in today's rapidly evolving digital landscape. With an extensive background in technology and SaaS, he's an advocate for using AI to solve real-world problems that build strong relationships between businesses and their customer base through customizable conversations with digital agents. As the Director of Sales and Operations for RAIA, his company helps deploy digital assistants to automate business processes through conversational AI functions that can interact with consumers and employees alike. By working side by side with companies to understand their areas to improve, RAIA can provide direct support to sales, customer experience, marketing, and a variety of other business functions. To learn more, go to www.raiabot.com and connect with Lee on LinkedIn.  Host Bio    ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Real estate agents rely on a variety of tools to run our businesses. From CRMs to lead generation, we have to be on so many platforms. The problem is, these separate tools aren't connected which leads to inefficiencies, wasted resources and even lost income.   It's always been hard to use all our tools at the highest level when they aren't consolidated…until now with StackWrap. Built by a broker who faced the same inefficiencies, it brings all our tools together into one platform and one login. And it can be tailored to what your organization needs.   Why is this tool so powerful for brokers who want to bring value? How can we use this tech stack to run our businesses better? In this episode, founder of StackWrap, Max Fitzgerald shares how the platform was developed and all the things it empowers both agents and brokers to do.   Agents have so many amazing tools but there is no way to consolidate them in one spot. That's why I created StackWrap. -Max Fitzgerald    Three Things You'll Learn In This Episode    -Value-add, value-add, value-add A lot of agents feel like their brokers aren't bringing them any value. How is StackWrap empowering brokerages to recruit and retain talent?   -Making tech work for your business Every brokerage and team has different needs. How does StackWrap allow you to customize your tools?   -A solution for brokers As brokers, holding agents accountable is key to success. How do we build it into our workflow?   Guest Bio As an executive leader in the Real Estate Industry for over a decade, Max Fitzgerald spent plenty of time hiring, onboarding and managing tools for his agents. After his brokerage, Craft & Bauer, grew to over 65 agents in less than three years, Max felt the necessity to simplify his brokerage's internal workflows and operations. In 2020, Max partnered with web development agency, SquareM Design, to build an all-in-one solution for his brokerage. After witnessing the power of StackWrap's time saving capabilities, the agent retention it was producing, it was evident that StackWrap held real and lasting value. In 2023, Max and the Square M team joined forces with The Hatchery business building studio and began the process of making StackWrap available for the industry at-large. StackWrap is on a mission to simplify workflows, and take the headaches out of managing teams in Real Estate & beyond. Go to https://stackwrap.com/ to sign up or send an email to max@stackwrap.com.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.  

In today's fast-paced digital world, many agents struggle to create meaningful, personalized connections with their audience. The last thing you want is to come across  as impersonal or fail to resonate on a deeper level.   Believe it or not, AI is one the best ways to build deeper connections. Even though people view it as a cold, impersonal technology, it can allow us to create engaging interactions while saving us money and time.   How can we use it to tailor marketing messages? How do tools like D-ID help us to enhance client experience?   VP Marketing at D-ID, Tomer Zuker, joins me in this episode to discuss the features and benefits of tools such as D-ID, how it can empower us as entrepreneurs and how we can use it to generate an abundance of content to get leads.   AI tools allow us to spare more time in a scalable way to generate more content. -Tomer Zuker   Three Things You'll Learn In This Episode    -D-ID as tech support There's a lot of things that need to be done in our businesses. How can we use tools like D-ID to get those tasks done?   -1 second of video time = 30,000 words. Video content is one of the most efficient ways to market ourselves? What makes it different from written content?   -Training AI in our likeness The more we teach AI, the better the results we get. Can we train AI to adapt our tone and character?    Guest Bio   Tomer Zuker is VP Marketing at D-ID, the leading platform for the generation of Digital Humans. A strategic marketing expert with extensive experience in global growth and go-to-market strategies, he has led marketing initiatives at tech giants like AWS, Microsoft, and IBM. Tomer is also co-founder of the vibrant “Linkers” marketing community on LinkedIn and co-hosts the Market Trip podcast.   Visit https://www.d-id.com/  Find Tomer on LinkedIn @Tomer Zuker Follow Tomer on Instagram @tomer_zuker   Host Bio   ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Many real estate professionals are feeling the tremors of change in the workplace due to the rise of AI. It's a pressing concern for many, as the efficiency and capabilities of AI systems continue to evolve rapidly.   While the general idea behind AI is to enhance human capabilities and streamline processes, there's a lingering fear that our jobs may be at risk of it.   Are jobs being affected by the efficiencies brought about by AI? What does this mean, particularly in the entrepreneurial space, where adaptability is key?   In this episode, AI consultant, real estate influencer and AI expert, Carrie Soave joins me to talk about how brokerages and entrepreneurs alike should harness AI for improved productivity, why workplaces should invest in AI focused training and what exactly is AI's role in the workplace. Nobody wants to be replacing people with AI right now. They want to empower them with AI so that they can work more efficiently and accomplish much more. -Carrie Soave   Three Things You'll Learn In This Episode    -Increased productivity with AI AI promises to make a lot of our daily tasks easier. Does increased productivity equate to more leads?   -Think like a global real estate professional What are 3 things we need to keep in mind as real estate professionals with all the current changes that are occurring?   -AI prompt engineering Using AI doesn't mean simply inputting words to get an answer. There should always be thought behind it. How do we use this to generate prompts to help us scale?   Guest Bio Carrie Soave has been a REALTOR® for over 13 Yrs and trades in residential and commercial. And her entire business is AI-Powered.   She is the AI expert for the Real Estate Industry and provides AI Consulting services to several mega teams and brokerages , helping them implement AI into their entire business.   She has been officially ranked in the Top 10 REALTORS® on social media in Hamilton and all of Ontario for the last 8 years and shares her successful social media & AI blueprint with REALTORS® through her coaching program “The AI-Powered Real Estate Influencer.”   She is also the host of the original podcast "Everything They Never Told You About Real Estate-Industry Secrets Exposed."   Follow Instagram (@carriesoaveandassociates) and comment "GPT" on any post to receive Carrie's custom stack.   Find Carrie on LinkedIn @Carrie Soave Visit https://linktr.ee/carriesoave for more.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don't take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get!   Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It's like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to train them on our voice, who we are and what's different about our brands. It's as simple as letting AI learn our VOICE.   How do we engage with AI so that it's trained on our voice and our data set? What can Whitney Houston songs teach us about leveraging AI?   In this episode, I'm joined by digital growth strategist and AI aficionado, Molly Mahoney. She shares all the exciting ways we can use AI…after we season it right.   The number one thing you have to keep in mind is dancing with AI. You need to give enough information by having a fluid conversation with these tools. -Molly Mahoney     Things You'll Learn In This Episode    -Think Whitney Houston  A Whitney Houston song doesn't start with the high-note. How do we apply the build-up of her music to our own AI adventures?    -Amplify your AI expertise  Knowing how to use AI doesn't just elevate things inside your business. How can it get you on more stages, help you launch new products, and up what you earn?    -The killer combination in AI proficiency  Why do we have to marry the logic and efficiency of AI with the empathy, creativity and language of human beings?    -What you can do with AI right now  With AI, it's important to remember that it gets better and capable of more every single day. From personalized chat-bots to AI generated videos of us, what are the possibilities?    Guest Bio   Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. For more information, head to https://www.thepreparedperformer.com/, subscribe to her YouTube channel and find her on Facebook. Get free access to Molly's Content Club for 2 weeks at http://molly.live/marki2/.    Host Bio   Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakersselected out of over 500 speakers to speak at the REALTOR® Conference & Expo seventimes (face-to-face and virtually) with high program evaluations, and an INMAN ClosingKeynote Speaker. Marki Lemons Ryhal is a licensed Managing Broker, REALTOR®, avidvolunteer, Major Donor, and International Best Selling Author of The Modern Real EstateProfessionals Guide to Success. In 2019 Marki was nominated as an RISMedia's RealEstate Newsmaker and inducted into the REBAC Hall of Fame.Marki Lemons-Ryhal is dedicated to all things real estate. With 30 years of marketingexperience, Marki has taught over 500,000 people (face-to-face and virtually) how toearn up to a 2682% return on their marketing dollars.Marki holds a Bachelor of Science in Management from Chicago State University, aMaster's in Business Administration from Saint Xavier University, and sixty real estate-related licenses, certifications, and designation.If you want to learn more from the guys visit www.businessbyreferral.co

Randi Goodman has found her calling in the world of personal and professional growth for women and men, through the sharing of tools and resources through many mediums to help people all over the World! She has extended her expertise into a passion of hers; Real Estate, helping those in Residential as well as Commercial.Her past Management of a manufacturing company and being a 4th level CMA has given Randi hands on experience and success in the business world. In her personal life, she is a proud mom of four strapping boys and a Second Degree Black Belt. She ran a manufacturing company at a very young age…and there found her passion for business.Over the years she produced numerous charity Gala's, school events and personal events, also acquiring a passion for events. Years ago, Randi jumped heavily into networking and found the opportunity to merge her two passions and created some Business to Business events so she could help as many people as possible in the business world, take their business to the next level.She is now an 8-time #1 International Best-Selling Author, and International Speaker and the title author and co-founder of the #1 International Best-Selling Series Empowering Women to Succeed and Conference, the 365 Empowering Stories Book, founder of globally renowned business conferences, workshops, and podcast show, including Toronto Women's Expo and the Empowerment Radio Show. Trained to speak on stage, Randi shares her knowledge and expertise with small business & entrepreneurs all over the world. She now teaches others how to write, publish and market their books through live and online courses, serving over 68,000 students in over 170 countries.Connect with and learn more about Randi here:https://www.randigoodman.ca/Book series on amazon.cahttps://www.amazon.ca/Empowering-Women-Succeed-Burnout-Victory/dp/1533161860/ref=sr_1_2?dchild=1&qid=1600719396&refinements=p_27%3AMs.%20Randi%20Goodman&s=books&sr=1-2&text=Ms.%20Randi%20Goodman&fbclid=IwAR2JLvEeW0pyM501Jz1-NnYSHdIBxei7zp4nE7BvKEklR5t9jW-nM6jReNw

Turn Your Videos Into Dollars Marki Lemons Ryhal explains the importance of videos for people to know, like and trust you before you meet in person.  Marki Lemons-Ryhal RISMedia’s 2019 Real Estate Newsmaker Marki Lemons Ryhal is a licensed managing broker, REALTOR®, avid volunteer, and Major Donor. Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 300,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. As a REALTOR®, Lemons Ryhal has earned several sales awards, the REALTOR® Achievement Award, and The President’s Award from the Chicago Association of REALTORS®. She is a six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference and Expo six times, and an Inman closing keynote speaker. https://markilemons.com/    Marki Lemons Ryhal, ABR, ABRM, BPOR, CRS, SFR, SRS Speaker ReMarkiTable LLC Chicago, IL Gift: FREE Kindle version of my book at http://aha.pub/RealEstateGuide-Kindle and use the code “REMARKITABLE” to get a free kindle version of The Modern Real Estate Professionals Guide to Success. Podcast at www.socialsellingmadesimplepodcast.com     Please don’t forget to subscribe to Real Estate Professionals podcast so that you don’t miss a single episode, and while you’re at it, won’t you take a moment and do me a favor to write a short review and rate our show?  I would greatly appreciate it! Signup for your Property Optimizer call today and be sure to check out our other podcast Stress-Free Remodeling. To learn more about our previous guests, listen to past episodes, and get to know your host, go to www.StressFreeRemodeling.com/ RSK Rember to join my Facebook Group, Real Estate Professionals' Net 

ACRE's Research Coordinator Stuart Norton discusses data and insights about Alabama's residential real estate market for November 2019. Cherie Moman, director of education, marketing & communications, joins in to share details about the 4th Annual Alabama Residential Real Estate Conference - ALAres - being held on Thursday, February 6, at The Club in Birmingham.  ALAres features a distinguished lineup of speakers presenting on social media and technology, cybersecurity, communicating and selling to Gen Z, and Alabama residential data trends and forecasting: Marki Lemon Ryhal, ReMarkiTable LLCMarki Lemon Ryhal will deliver the opening keynote at ALAres 2020. She is a licensed managing broker and REALTOR® and has earned several sales awards. She holds an MBA degree from Saint Xavier University and has over 50 certifications, designations, and licenses in social media and real estate. She travels the country teaching social media courses for the National Association REALTORS®, REBAC, ASI, and others. She is a six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference and Expo six times, and an Inman closing keynote speaker. Her ALAres keynote “Change Your Business Trajectory with Social Media and Technology” will show REALTORS how to earn up to a 2,682% ROI on their marketing dollars, implementing FREE and low-cost social media strategies.  Russ Ward – University of Alabama HuntsvilleRuss Ward is the Chief Information Security Officer at The University of Alabama in Huntsville, Russ has been engaged in cybersecurity for the last 18 years, including academic, government, corporate and legal domains. He focuses on a holistic security approach including architecture, design, implementation, incident handling/response, forensics, code analysis, web applications testing, auditing, and training. Throughout his career, Russ has trained college students, law enforcement and DoD personnel, while conducting security operations and research. Russ is currently 1 of 232 people that hold GIAC’s most prestigious certifications, GIAC Security Expert (GSE). In addition, he also holds 12 other professional certifications. He will discuss current cyber threats along with ways to mitigate the risks and protect data. Lexi Edwards – University of AlabamaLexi Edwards is a marketing professor at the University of Alabama’s Culverhouse College of Business and is also a director of the college’s sales program. In that role, she teaches the advanced sales courses and manages the relationships with corporate partners. The Program teaches over 1,500 students each year, engages more than 100 stakeholders, and provides upwards of $300,000 in student scholarships annually. Her session will describe the preferences, goals, and experiences of Gen Z and introduce sales techniques that will improve agents’ ability to work with the Gen Z home buyers. Stuart Norton – Alabama Center for Real EstateAs research coordinator, Stuart Norton manages ACRE’s residential market research, producing monthly, quarterly and yearly sales reports on 26 residential markets across the state, monthly new construction reports that track new construction building permits and housing starts, and the center's Alabama housing affordability index. He will review trends from 2019 and provide a 2020 forecast for inventory and sales. Registration is open for ALAres 2020 on the website at alares.io. For information about conference sponsorships or registration, contact Cherie Moman at 205.348.3324 or cmoman@culverhouse.ua.edu.

Reading through her website, I learned that at one time she had Googled herself, and what she found totally set her off. She realized that with all the mass advertising she was doing, the bus benches, the billboards, the flyer drops, the newsletters...her name was coming up less than 10x's in online search results...of her own name!She also learned that 70% of people were starting their real estate home search online.This is where she decided to adjust her strategy. And I say adjust...not completely change it. Walking down the street, grabbing a coffee, eating at a restaurant, people knew who she was. But she was not capitalizing on the fact that people start the home buying/selling process online. She is 1 of only 100 Speakers selected out of over 500 to speak at the Realtor Conference and Expo 6 times over. She has been the closing Keynote Speaker for Inman Connect. She is a licensed Managing broker, a Realtor, an avid volunteer, and a major donor.She is also an International Best Selling Author of a title called “The Modern Real Estate Professionals Guide to Success. In 2019 she was nominated as RISMedia's Real Estate Newsmaker and was inducted into the REBAC Hall of Fame.Dedicated to all things Real Estate, and over 25 years of experience, she has taught over 300,000 Realtors how to earn up to a 2,682% ROI on their marketing dollars.She holds a bachelor of science in management, a Master's in Business Administration, and over 50 real estate related licenses, certifications, and designations.In this Episode, I am joined by the one and only Marki Lemons-Ryhal to discuss How to Increase Your Online Presence, and take your business to the next level.The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.Please subscribe, rate the show, and share your thoughts by leaving a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and http://www.mindshare101.com and http://industrysyndicate.com/ If you would like to be a guest on the show, or know someone that should be a guest on the show, please get in touch anytime!

Today’s episode explores modern marketing: how we create and share content, who we share it with, and how it’s made available to the public. This episode is a recording of the panel Monica hosted at the 2018 REALTOR® Conference and Expo. Guests TJ Pierce, Mor Zucker, Jamie Slough, and Dave Caskey speak about how they have utilized their social media marketing in their businesses. No matter where you are in your business, there will be a takeaway for you to apply to your work.   Content can be anything that you want to share, from photos to a blog, to videos; there is something for everyone. Multi-platform marketing uses the content you created and distributes it across several social media platforms. For example, content from this podcast appears on Instagram and a blog, and a video is uploaded to YouTube. Monica talks about some ways you can create content from your listings, and on which platforms you might want to share it. Sharing across several different platforms will allow you to connect with several different audiences and demographics.   Advice from TJ:   Start with the platform you are most comfortable with, and branch out from there. At Mid-Century Homes, they build their digital library with pictures from their phones and use an app called Canva that allows you to use your own photos to create a content layout. They also use professionally made content like photos, their website, and videos.   You can also share other people’s content and engage with other businesses on the various social media platforms. This has been especially important for Mid-Century Homes because they’ve been able to share other content with a niche audience they know will appreciate it. They can engage with their own audience while attracting followers from the audiences of other businesses. TJ talks about how they use the different platforms of Facebook, Instagram, and their website and about how much they budget for it. Some of the live events they have are home tours, Instagram, and a first-time homebuyer class. 45% of their business has been in off-market deals because they knew how to work their marketing platforms!   Advice from Mor and Jamie:   Don’t wait for opportunity — create it! They focus on using marketing and technology to sell homes, rather than selling homes and having to use those tools to do it. They create two main ways: their blog (The Denver Ear) and by using PR and relationships with the media.   Being intentional about fostering relationships with the media and creating news in your business is huge in getting your content out there. Jamie describes some of the content they’ve created, through community events, or stories about properties. When writing these, there always needs to be value for the consumer added. Once you have a press release, you can distribute the content across several platforms, and drive traffic back to your website.   Mor talks about The Denver Ear, which is a blog that focuses on community, lifestyle, and business, rather than real estate. When you’re selling real estate, you’re really selling the community around the property. As your blog gets more exposure, local businesses may start to connect with you about their news. This is a more indirect and long-term strategy, but Mor wanted to create the blog outside of their real estate website to bring people in the back door. The conversion seems to be higher for these people because they’ve taken the time to navigate to the real estate page from the blog.   The most important thing about blogging is that it doesn’t matter how often you blog, but each post needs to have high-quality content. Find unique things to write about, and be aggressive about making connections with businesses and media. When it comes to blog content, focus on your interests; people will want you to be their agent because they resonate with who you are as a person.   Eventually, you want to start connecting your blog to your real estate business, but there are several ways to get creative about this that aren’t necessarily just putting the real estate information on your blog each time you post.   Advice from Dave:   REALTORS® are connectors; we connect with people and then we connect those people with homes. Across the different platforms, it’s important to know your audience. This is not only for what you post but also how you engage with others on these platforms. Dave covers several different platforms and offers suggestions about what is appropriate on each.   Quality over quantity — while it is important to get followers, you want to make sure they are the right followers and actual consumers of your business product. Knowing your target audience will help you decide how to prioritize. Dave talks about the distribution of their content; they will post content and then each of their agents will post the same content on their professional pages and they’ve just increased the chances of people seeing this content.   Q&A:   You can “reuse” content — maybe you go back to an article once every year and update it with relevant information.   When hosting live events, you might consider offering door prizes or make it appear that it’s sold out so there’s some hype around it. The pre- and post- is usually the most important outcome of the event, especially how much it gets your name out during advertising.   Instagram is primarily for catching people’s attention visually. For residential real estate, it’s also about promoting the lifestyle.   There are often “sign-in walls” to get agents’ contact information, and this is usually for the agents to build up a database. As agents, it’s important to note what’s working for consumers and what’s not, so we can pivot if something isn’t working.   Video content between social media and your website should be different. On social media, you want videos to be fun and engaging. Videos on the website may be a little more professional and directed towards a specific purpose, like a 360-degree video of a property.   Guest Links: See additional bios below for guest links   PDF Handout: http://funtentionalliving.com/wp-content/uploads/2019/08/Multi-Platform-Marketing-for-Maximzing-Content-2018-Podcast.pdf   Additional Links: OnlineLearning.Realtor for NAR Online Education Training4RE.com — List of Classroom Courses for REBAC and REBI classes.   CRD@Realtors.org   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com   Additional Bios:   Mor Zucker TeamDenverHomes.com Facebook @TeamDenverHomes Instagram @TeamDenverHomes   Since the first year she pursued a real estate profession, and every year since then, Mor Zucker’s marketing and technology initiatives have placed Team Denver Homes, her co-founded real estate team's website, #1 among the most viewed agent websites, and her blog the #1 most viewed blogs in Denver, Colorado.   Her innovative approach to marketing has led her to become a public speaker at conferences such as Inman Connect, Who's Who in Luxury Real Estate, ENCON, WFG's REfresh and multiple brokerages’ MarTech conferences around the world.   Her marketing and technology efforts have garnered her the distinguished REAL Trends Game Changers Award (2019), RISMedia's 2019 Newsmakers Award (2019), “Best Overall Marketing Package Agent” award (2017), the "booj" award (2016), and she has been nominated by Luxury Real Estate for "Most Innovative Marketing Technique" (2018, 2016, 2015, 2014); "Best Overall Marketing Package" (2018, 2016, 2015); and "Outstanding Social Media Savvy" (2018, 2016).   In 2018 Zucker joined the Forbes Real Estate Council as an Official Member. The council is an invitation-only community for executives in the real estate industry. Members of the council have the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.   Zucker is the Founder of the website, The Denver Ear, a local lifestyle blog that focuses on local events, restaurants, and family activities in Denver. The Denver Ear currently has over 140,000 unique readers per month.   Jamie Slough JamieSlough.com   Jamie’s diverse background affords her a unique perspective and skill set to provide the best to her clients throughout all aspects of the transaction. In addition to Marketing Director for one of the top brokerages in Denver, she has also been a real estate coach and co-founded a successful real estate team, before branching out as an individual REALTOR® at Madison & Company Properties.   “I’m proud of the impact I’ve been able to have on the industry through these opportunities, and now I really want to focus on the most important part – my clients!”   Jamie is also a member of Who’s Who in Luxury Real Estate and has won multiple awards including Luxury Real Estate’s “Best Overall Marketing Package” in 2017 and was named one of RISMedia’s Real Estate Newsmakers 2019.   Jamie works with clients in all price points, all over the world. She specializes in the marketing of luxury listings and has been named one of the top referring REALTORS® in her brokerage in 2017 and 2018 due to her military affiliations and networks, truly supporting her clients worldwide. Through all of Jamie’s accomplishments, what she prides herself most in, is her honesty and integrity in everything she does, leaving a positive impact on the industry – one client at a time.   TJ Pierce Mid-centuryhomes.com Instagram @boisemidcenturyhomes Podcast: Next Up! Mid-Century Homes   TJ Pierce is owner and team lead of Mid-Century Homes in Boise, Idaho. He created the business back in 2016 with no prior real estate experience. He ventured into the industry with 10 years of corporate sales experience with both Xerox and Canon. He provides comprehensive services to mid-century enthusiasts not only in Boise, Idaho but across North America, as opportunity allows. If you have any connections with architecturally significant mid-century architecture, he welcomes you to contact him.   Dave Caskey CaskeyandCaskey.com Instagram @CaskeyandCaskey Facebook @CaskeyandCaskeyRE   With over 40 years of combined experience in the Manhattan Beach market, Jennifer and Dave Caskey, along with their professional team of licensed agents and administrative staff, offer the highest level of service with uncompromising attention to each client’s individual real estate needs and goals. From initial meeting to final closing, you can count on Caskey & Caskey to set the standard for all of your real estate transactions. Jennifer and Dave don’t just work in Manhattan Beach — they live here, play here, and have raised their three sons here. As locals, The Caskeys provide a unique perspective and insider knowledge that directly benefits their clients.   Caskey & Caskey has built a loyal client base on a reputation for outstanding service not only during a transaction but for the many years thereafter, with one of the highest repeat client rates in our industry. Our award-winning multi-channel marketing platform is designed to provide an omnipresent reach that spans all markets. Attention to detail combined with a depth of experience, a personalized approach, and commitment to the community is what makes Caskey & Caskey the top real estate team in Manhattan Beach.   Dave and Jennifer are involved with over 40 local charities and community organizations. This dedication to serving their community is the foundation of their success. The South Bay isn’t just home — it’s the heart, the foundation, and the soul of the Caskey family. Dave and Jennifer take great pride in their community and are pleased to help worthwhile, effective organizations that make lives better.

In Episode 44 of the Wandering But Not Lost Podcast, Jan O’Brien recaps her recent visit to the 2018 REALTOR Conference and Expo in Boston and then Matt & Jan chat about where she wandered during her free time. Find our show notes at https://www.WBNLPodcast.com/Episodes

Today’s episode is the first in a three-part series on technology; this episode focuses on social media and how we use can use it in our real estate business. So many people engage with social media every day — we and our clients are all in. Today’s guest is Marki Lemons Ryhal and she joins Monica today to talk about the vast ways that we as REALTORS® can use social media to help ourselves and our clients. There are free and paid ways to use social media. Marki is teaching REALTORS® all over the country how to improve social media presence and make social media work better for them. Many real estate agents are having success on Facebook, Instagram, and LinkedIn. Facebook is good to reach a large number of people because about two-thirds of internet users have Facebook, regardless of age. Instagram is popular because we are a visual society, and we can get information quickly and succinctly on Instagram. Marki also uses LinkedIn, but this is more useful for those in commercial real estate. As a commercial agent, you could use LinkedIn to join the Employee Assisted Housing Program and connect with Human Resource directors. For people who may be focusing on more niche markets, Snapchat and Pinterest can be other good platforms to utilize. Twitter is a popular platform, but there is the character limitation; a good way to utilize Twitter is to post photos and short videos. Many agents feel overwhelmed by all the media and finding a balance between being a good business person and being authentic across all these different platforms. It’s important to go back to your business plan and focus on who your business plan needs you to be in front of. After defining your customer (or who you want to be your customer), and looking at the demographics and profiles, pick the media that will best reach these clients. You want to engage with the tools they already have and use. Marki talks about Community SEO, and how you can utilize social media to start showing up on the platforms you use. If you tag the location when you’re using social media, people will start to know who you are. You can do things in the community offline, but post it online. The focus on getting out in the community is important because people want to do business with people they trust. You will also have a higher conversion rate from the people that you meet, versus the people you haven’t met. You learn to leverage social media to get your community activity onto the web. A hashtag is a pound sign followed by a word or a group of words. Hashtags can filter or streamline a conversation. People can search by hashtags, so it’s important to be honest and use your hashtags correctly. You might consider creating a branded hashtag custom just for you. Marki warns about being a little cautious when using hashtags because if you use something too generic, you might expose your competition. It’s a balance between using phrases that are commonly searched, but also set you apart from your competition. Facebook is a treasure trove of information for our clients. Marki talks about some specific ways REALTORS® can use Facebook to enhance their business. Facebook is the largest and probably most accurate listening device because people share all of their business in real time. As people share their life events, you can begin to gauge motivated sellers. You can also use this to help bridge the gap between the online and offline relationship. REALTORS® share content consistently with consumers that they don’t engage or interact with. You have to think about how to educate the consumer and be first in mind, but don’t give them content that the consumer won’t engage with. Using platforms and mediums that can deliver the content they will interact with (videos, photos) will lead to a higher chance of success. Most people do business with the first person they interact with, so it’s important to make sure your social media presence is strong and respectful. Facebook has a feature of lists, where you can separate people into groups like you might on an email distribution. Marki uses the Facebook Messenger app to talk to potential clients and other network connections. It serves as an extension of her client relationship management system. Marki describes some specific ways she uses Messenger and Chat Bots to enhance her relations with her customers. As real estate agents, we often think about the things we like and don’t like, but we have to put ourselves in the shoes of our consumers and how they like to shop. This can help you shape your online presence so you’re reaching your consumers. When creating your social media profile that is friendly and business-appropriate, it can be helpful to start with a clean slate. You want to tell people what you do, but avoid describing it like you would in the MLS. You want to include where you do business, adhere to license law, and the REALTOR® Code of Ethics (include the company that you work for). You want to talk to people in the manner that they’re searching. Marki also recommends using emojis, and maximize the character count. Write a bio up to 160 characters with what you want to be known for at the very beginning. Then you can use this basic bio and tailor it for different platforms. Your bio serves as the introduction to you, and you want it to be something that will help bring you to the top. Videos can be a really helpful tool for using social media for real estate. One of the best platforms for videos, photos, and messenger is Snapchat. It is also a little bit more of a casual platform and can allow you to connect with your consumers in a more light-hearted way. You can use Snapchat to post to Instagram and Facebook stories as well, but you want to be strategic about what content you overlap across platforms so it’s not exactly the same across all three. What are some ways to market a property or yourself as a real estate agent in an authentic manner? A great way is to utilize live videos to do previews to open houses, highlight price changes, or updates to the property. If there is a marketing event for the property, you would want to live stream that as well. Facebook, Instagram, and Snapchat all have the options for live content. Video content also lets you post across multiple platforms (including YouTube and podcasts) without creating new content for each video. Some apps Marki recommends are Quik by GoPro and Animoto. In a video, you can also share a landing/lead capture so they can leave their contact information and you can add them to your CRM. Marki talks about how to be intentional about marketing on your social media platforms. Marki and Monica both recommend time blocking; Marki does an hour every day Monday - Friday. If one solid hour is too much, you can break it up into smaller chunks. You want it to be on the calendar to make sure you still make social media efforts. Marki’s final advice for listeners is to video every single day. People care about if you can solve their buying and selling problems. She encourages everyone to create video content! If you don’t want to do live content, take your photos and turn them into videos because you want to give consumers what they want, where they are. Additional Links: Training4RE.com Center for REALTOR® Development — onlinelearning.REALTOR® CRDpodcast.com - Podcast Website CRD@REALTORS.org Guest Links: Marki’s Facebook LinkedIn Twitter Blog About Me Instagram Guest Bio: Licensed Managing Broker, REALTOR®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught REALTORS® how to earn up to a 2682% return on their marketing dollars. As a REALTOR® Marki has earned the several sales award, the REALTOR® Achievement Award, and the President’s Award from the Chicago Association of REALTORS®. She is a five-time REALTOR® Conference and Expo featured attendee, one of 80 speakers selected to speak at the REALTOR® Conference & Expo three times, and an Inman closing Keynote speaker. By consistently offering sound industry analysis and professional guidance, Marki’s expertise has been featured in Forbes, Washington Post, Homes.com, REALTOR® Magazine and has also been included on CBS News Chicago and CBNC. Marki holds a Bachelor of Science degree in Management from Chicago State University, a Master’s in Business Administration from Saint Xavier University, and over fifty real estate related licenses, certifications, and designations. Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com