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Ken Cook is the President and co-founder of the Environmental Working Group (EWG) and has spent his life fighting for safer food, cleaner water, and tougher regulations to protect us—and our kids—from toxic chemicals. He's reshaped U.S. food and farm policy and pushed back against the industries putting profits over people. In this episode, he shares: What the EWG really does—and how their site can help you make safer, smarter choices for yourself and your family. Why EWG chose to make science “buzzy”—and how it changed everything. The wild difference between U.S. and European product regulations (and why so many harmful ingredients are still legal here).The Dirty Dozen & Clean 15: the simplest way to know what produce to buy organic. How to find out what's actually in your tap water—and what to do about it.What you need to know about PFAS (aka “forever chemicals”). Why “legal” doesn't always mean “safe”—especially when it comes to beauty, cleaning, furniture, and home goods. How toxic chemicals are impacting kids—and why you should care.His go-to tips to make safer swaps without feeling overwhelmed. Why cracking a window might be one of the healthiest things you do today. How EWG is fighting to make organic food and safer products more accessible and affordable for everyone.The real reason companies are finally making cleaner, healthier options—and what role you play. Book Rec: The Making of the Atomic Bomb by Richard Rhodes Check out the EWG here and their consumer guides (safer beauty, tap water, sunscreen etc) here. Check out Ken's Podcast “Ken Cook is Having Another Episode” here!
Today, I'm thrilled to repost the conversation with Ken Cook, President and Co-Founder of the Environmental Working Group, a powerhouse built to protect human health and the planet. For over 30 years, he's been a leading voice challenging industrial agriculture, flawed U.S. food policies, and the toxic threats facing families—especially women and kids. From pushing the 1996 Food Quality Protection Act to shield children from pesticides to creating tools like the Skin Deep Database and Dirty Dozen list, Ken's work empowers moms with science to make safer choices. His latest venture is a podcast entitled Ken Cook Is Having Another Episode where he digs into endocrine disruptors and environmental health, issues hitting close to home for every parent. I hope that you enjoy my conversation with Ken Cook! Dr. M
Ken Cook is the president and co-founder of the Environmental Working Group. He is known as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy, and the nation's broken approach to protecting families and children from toxic substances. You can listen to his full-length episode HERE on Spotify and HERE on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Skin Anarchy, host Ekta Yadav speaks with Ken Cook, co-founder and president of the Environmental Working Group (EWG), about transforming transparency in personal care products. Ken shares the origin story of EWG, discussing how his background in environmental advocacy inspired the creation of the organization and its mission to provide consumers with accessible, data-driven information. The conversation delves into the development of EWG's groundbreaking Skin Deep database, which cataloged thousands of personal care products and ingredients, exposing the lack of regulation and safety testing in the beauty industry.Ken also discusses how Skin Deep has empowered consumers to make more informed choices about the products they use, leading to a shift in the beauty industry's approach to clean formulations. The episode highlights the challenges of understanding ingredient interactions and the complexities of chemical regulations, while also offering hope for a future where consumer demand drives brands to prioritize safety and transparency.Listeners will gain valuable insights into how EWG is continuing to push for better regulations and why it's essential to stay informed about the chemicals in personal care products. For those interested in making safer, healthier choices, this episode offers a deep dive into the role of transparency in today's beauty industry.To learn more about the EWG Skin Deep database and to view their approved cosmetics/skincare, visit their website and social media. Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions. Hosted on Acast. See acast.com/privacy for more information.
It's something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting? On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintaining steady, predictable growth. Understanding the reasons behind fluctuating revenue isn't just for the number crunchers. It's crucial for anyone looking to build a sustainable business. The unpredictability of revenue can lead to sleepless nights and anxiety, distracting from your core mission. Worse yet, constant revenue swings can put your business at risk, blocking you from planning effectively, investing wisely, and ultimately growing your venture to its full potential. In this episode, my guest and business partner Ken Cook, who has years of experience working with small and large businesses alike, explains why this phenomenon happens and shares expert advice on how to break free from this cycle. With proven strategies and straightforward steps, Ken reveals how setting aside time to work on the business, not just in it, can set the foundation for stability. He emphasizes the unparalleled importance of sales pipeline management and maintaining consistent sales efforts, no matter how overwhelming your to-do list may become. Links Mentioned: thepreparedgroup.com/book
On “Food Talk with Dani Nierenberg,” Dani speaks with Ken Cook, President and Co-Founder of Environmental Working Group. They talk about getting around the partisan politics that so often stymie progress, a roadmap to reduce contamination from forever chemicals, and why support for climate-smart farming must be preserved. While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to “Food Talk with Dani Nierenberg” wherever you consume your podcasts.
Ken Cook is the president and co-founder of the Environmental Working Group. He is known as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy, and the nation's broken approach to protecting families and children from toxic substances. You can listen to his full-length episode HERE on Spotify and HERE on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're joined by the remarkable Ken Cook for a discussion on the widespread environmental toxins that pervade our daily environment—from the food we consume to the air we breathe—and their effects on our health. Ken will explain the methods used to detect and measure these toxins, the enduring impacts of low-level exposure, and the steps we can take legislatively and personally to reduce these risks. We'll cover everything from daily habits and diet to creating a toxin-free home, aiming to equip you with knowledge for a healthier, more aware lifestyle. Huel has become my secret weapon for when I don't have time to prepare a balanced meal and now you can order Huel Ready To Drink directly to your home, go to https://www.Huel.com/roadman Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of SecurPod, Brent Dirks, Security Today and Campus Security Today editor, sits down with Ken Cook, Director of National School Safety and Advocacy at Allegion. In addition to leading Allegion's efforts in assisting school districts, Cook serves on the Advisory Council for the Partner for Safer Schools Alliance (PASS) technical committee and chairs the Outreach Committee, and on the Security Industry Association (SIA) school safety committee. Cook discusses the current state of school security, how security measures have evolved, and much more. This episode is sponsored by Allegion.
In today's episode, I'm thrilled to welcome Ken Cook, the president and cofounder of the Environmental Working Group, or EWG. You might know them for their Skin Deep database that helps you check the safety of household and skincare products, or their tap water database—both of which I've relied on for years. Ken and I explore how EWG is tackling the growing problem of toxins in our daily lives and discuss practical steps we can take to make safer choices. Plus, Ken shares some incredible actionable advice on how we can influence regulatory changes for the better. Don't miss this insightful conversation about safeguarding our health and making a difference! Topics Discussed 08:26 - EWG & healthcare professionals 10:45 - EWG's databases 14:53 - Legal doesn't equal safe 18:50 - The FDA & brominated vegetable oil 21:21 - It takes science 17 years to catch up 22:34 - Studying dangerous chemicals & industry pushback 25:34 - Centering people in the regulatory process 32:07 - Consumer impact and organic products 37:25 - The cultural impact of environmental health 38:38 - Products that you don't know are having an effect on your health 42:11 - Don't let perfect be the enemy of good 44:42 - Choosing safer options 50:05 - Regulation & lobbying 56:08 - Calling your representative 58:22 - Staying motivated and positive 01:02:20 - The people making change 01:05:51 - Ken's health non-negotiables Check Out The Environmental Working Group Website Skin Deep Database Consumer Guides Tap Water Database Instagram Show Links: Dark Waters Film Sponsored By: Qualia Go to qualialife.com/realfoodology for up to $100 off and use code REALFOODOLOGY for an extra 15% off Timeline Go to timelinenutrition.com/REALFOODOLOGY and use code REALFOODOLOGY for 10% off Organifi Go to www.organifi.com/realfoodology and use code REALFOODOLOGY for 20% Off Seed Go to https://seed.com/realfoodology and get 25% your first month with code REALFOODOLOGY Paleovalley Save at 15% at paleovalley.com/realfoodology and use code REALFOODOLOGY Check Out Courtney: LEAVE US A VOICE MESSAGE Check Out My new FREE Grocery Guide! @realfoodology www.realfoodology.com My Immune Supplement by 2x4 Air Dr Air Purifier AquaTru Water Filter EWG Tap Water Database Produced By: Drake Peterson Edited By: Mike Frey
SummaryAthens, Greece is a vibrant city with a rich history and modern amenities. It offers a mix of ancient ruins, world-class museums, delicious food, and lively nightlife. The city is known for its welcoming LGBTQ+ community, with a gayborhood in the Ghazi neighborhood and a variety of gay-friendly establishments. Both expats and locals find it relatively easy to make friends, especially through activities and social events. While speaking Greek is not necessary to live in Athens, it can be helpful when dealing with government agencies and utilities. English is widely spoken, especially in tourist areas and among healthcare professionals. Athens offers a vibrant arts and culture scene, with theaters, music venues, museums, and festivals. The city has a variety of outdoor theaters and concert venues, including the ancient theater of Epidaurus, known for its exceptional acoustics. The museums in Athens, such as the Acropolis Museum and the Benaki Museum, are top-notch. The city also has a good public transportation system, including metro, buses, trams, and taxis. Housing costs in Athens vary depending on the neighborhood, with apartments ranging from 500 to 1000 euros per month.The city has a low crime rate, with theft being the most common crime. Overall, Athens is considered a safe city for residents and tourists. They mention that crime is low in Athens, especially violent crime and that it is safe to walk around the city at any hour. They also talk about the healthcare system in Athens, highlighting the low cost of medical services and medications. They mention that there are enough doctors in Athens and that it is relatively easy to get appointments. They also discuss the different types of visas available for living in Greece and the tax implications of becoming a resident.Steve GantzosSteve Gantzos is a Greek-American currently living in Athens running a business as a real estate broker serving foreign and Greek clients to find their dream home in Greece. Born in the ancient Roman town of Esslingen, Germany, given the Byzantine name of Stylianos belonging to his late grandfather, the family moved to the USA in the latter months of 1969, settling in the Philadelphia area, where his mother's family settled years before, and had established themselves in the Greek community of Upper Darby, a suburb of the city. As was the norm in the Greek community of the early 70's, the families steadfastly clung to traditions and the language, where Steve grew up speaking Greek as his first language, while enjoying the rich cultural background of his family and ancestors. Greek was the only language he spoke until entering grade school where the challenge of learning English in school turned into both a daunting and exciting task for a young child whose parents depended on his language skills at later stages of life. Steve spent most of his life living in the Philadelphia area then a career opportunity took him to Miami, where he spent 12 years in the tropical sun, enjoying the gentrification of the region in the mid-90s. Realizing his heart was always in Europe after numerous visits, he ventured into the process of successfully obtaining ancestral citizenship in Greece to initiate the dream of living in his continent of birth, yet the dream took many years to come to fruition. At the peak of the pandemic, and the realization that life is much too short, the dream to live and work in Europe became reality with the move to Greece in early January 2021. Steve spends much of his time enjoying the richness of his ancestral land, traveling for business and pleasure to places he learned of in his youth, and making wonderful friends along the way while enjoying the remarkable adventure that is his life in Greece. Steve GantzosOwner and Founder
SummaryAthens, Greece is a vibrant city with a rich history and modern amenities. It offers a mix of ancient ruins, world-class museums, delicious food, and lively nightlife. The city is known for its welcoming LGBTQ+ community, with a gayborhood in the Ghazi neighborhood and a variety of gay-friendly establishments. Both expats and locals find it relatively easy to make friends, especially through activities and social events. While speaking Greek is not necessary to live in Athens, it can be helpful when dealing with government agencies and utilities. English is widely spoken, especially in tourist areas and among healthcare professionals. Athens offers a vibrant arts and culture scene, with theaters, music venues, museums, and festivals. The city has a variety of outdoor theaters and concert venues, including the ancient theater of Epidaurus, known for its exceptional acoustics. The museums in Athens, such as the Acropolis Museum and the Benaki Museum, are top-notch. The city also has a good public transportation system, including metro, buses, trams, and taxis. Housing costs in Athens vary depending on the neighborhood, with apartments ranging from 500 to 1000 euros per month.The city has a low crime rate, with theft being the most common crime. Overall, Athens is considered a safe city for residents and tourists. They mention that crime is low in Athens, especially violent crime and that it is safe to walk around the city at any hour. They also talk about the healthcare system in Athens, highlighting the low cost of medical services and medications. They mention that there are enough doctors in Athens and that it is relatively easy to get appointments. They also discuss the different types of visas available for living in Greece and the tax implications of becoming a resident.Steve GantzosSteve Gantzos is a Greek-American currently living in Athens running a business as a real estate broker serving foreign and Greek clients to find their dream home in Greece. Born in the ancient Roman town of Esslingen, Germany, given the Byzantine name of Stylianos belonging to his late grandfather, the family moved to the USA in the latter months of 1969, settling in the Philadelphia area, where his mother's family settled years before, and had established themselves in the Greek community of Upper Darby, a suburb of the city. As was the norm in the Greek community of the early 70's, the families steadfastly clung to traditions and the language, where Steve grew up speaking Greek as his first language, while enjoying the rich cultural background of his family and ancestors. Greek was the only language he spoke until entering grade school where the challenge of learning English in school turned into both a daunting and exciting task for a young child whose parents depended on his language skills at later stages of life. Steve spent most of his life living in the Philadelphia area then a career opportunity took him to Miami, where he spent 12 years in the tropical sun, enjoying the gentrification of the region in the mid-90s. Realizing his heart was always in Europe after numerous visits, he ventured into the process of successfully obtaining ancestral citizenship in Greece to initiate the dream of living in his continent of birth, yet the dream took many years to come to fruition. At the peak of the pandemic, and the realization that life is much too short, the dream to live and work in Europe became reality with the move to Greece in early January 2021. Steve spends much of his time enjoying the richness of his ancestral land, traveling for business and pleasure to places he learned of in his youth, and making wonderful friends along the way while enjoying the remarkable adventure that is his life in Greece. Steve GantzosOwner and Founder
In this conversation, Kimberly Snyder interviews Ken Cook, the president of the Environmental Working Group, about the Farm Bill and the importance of protecting families and children from toxic substances. They discuss the impact of the Farm Bill on farmers, the environment, and low-income families, and how individuals can support positive change. They also talk about ways to protect ourselves from toxic chemicals, such as filtering tap water, choosing organic produce, and using safer personal care products. The conversation concludes with a discussion on fertility and the potential effects of environmental toxins on reproductive health. The conversation explores ways to enhance male and female fertility and protect against reproductive health issues. Microplastics and forever chemicals (PFAS) are also discussed as major environmental concerns that can contaminate water and food. The conversation emphasizes the need for individual action, such as filtering water and reducing plastic use, as well as advocating for policy changes to address these issues.EPISODE SPONSORSSUNWARRIORI highly recommend you visit Sunwarrior.com today and don't forget to enter my special discount code “KIMBERLY” at checkout to get 15% off my favorite protein powder. LMNTRight now, for my listeners LMNT is offering a free sample pack with any LMNT drink mix purchase at DrinkLMNT.com/FEELGOOD.
Ken Cook, president and co-founder of Environmental Working Group, is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy and the nation's broken approach to protecting families and children from toxic substances. This conversation explores the Environmental Working Group work with the US Farm Bill and the importance of protecting families and children from toxic substances. We discuss the impact of the Farm Bill on farmers, the environment, and low-income families, and how individuals can support positive change. We also discuss ways to protect ourselves from toxic chemicals, such as filtering tap water, choosing organic produce, and using safer personal care products as well as a discussion on fertility and the potential effects of environmental toxins on reproductive health. Our conversation concludes with an alarming discussion on microplastics and forever chemicals (PFAS) in the water and food supply chain and the need for individual action, such as filtering water and reducing plastic use, as well as advocating for policy changes to address these issues. Stay informed as Ken and the EWG are doing amazing work for us! Enjoy!
Ken Cook is the president and co-founder of the Environmental Working Group. He is known as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy, and the nation's broken approach to protecting families and children from toxic substances. He discusses the first step people can take towards transitioning to non-toxic living. You can listen to his full-length episode HERE on Spotify and HERE on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ken Cook, president and co-founder of Environmental Working Group, is widely recognized as one of the environmental community's most prominent and effective critics of establishment agriculture and U.S. farm policy. On November 2, food policy authority Michael Pollan named Cook one of “the world's 7 most powerful foodies”, along with First Lady Michelle Obama, nutritionist Marion Nestle and The New York Times' columnist Mark Bittman. On November 19, The Times' Bittman listed EWG among 25 people and organizations for whom he was thankful as Thanksgiving approached. In its 2011 roster of Washington's top lobbyists, The Hill, the newspaper of Capitol Hill, said Cook “is at the forefront of challenges to corn ethanol and subsidies for Big Agriculture, upcoming hot-button issues as Congress tackles energy matters and starts work on a new farm bill.” Cook was voted the “Ultimate Green Game Changer” in 2009 by the readers of The Huffington Post. As Arianna Huffington put it, “The EWG is an environmental superhero with a full set of digital tools in its arsenal.” Cook is a principal architect of the landmark conservation provisions of the 1985 farm bill, which for the first time attempted to shift U.S. farm policy from a narrow focus on maximum crop production to conservation of land, water, wetlands and wildlife. The legislation was the most important environmental farm policy reform of recent years, affecting more than 400 million acres of privately owned - and publicly subsidized - farmland. EWG's online database listing every farm subsidy recipient in the nation and the amount of money each receives has generated thousands of stories about America's broken farm policy. A New York Times profile of Cook said the website helped “transform the [2002] farm bill into a question about equity and whether the country's wealthiest farmers should be paid to grow commodity crops while many smaller family farms receive nothing and are going out of business.” Cook and EWG played a similarly prominent role during the crafting of the 2008 farm bill. In the 1990s, EWG's research on pesticides was a major factor in the passage of the landmark pesticide reform law, the Food Quality Protection Act. EWG was among the first organizations to draw attention to the health threat posed by the weed-killer atrazine, conducting the first extensive tests for the chemical in tap water in 29 Midwestern cities. Cook has addressed food and agriculture policy in numerous interviews, including 60 Minutes, the CBS Evening News, NBC Nightly News, the Today Show, MSNBC, CNBC, FOX Business News, CNN's Anderson Cooper 360, The New York Times, The Washington Post, Associated Press, Reuters, The Los Angeles Times and The San Francisco Chronicle. Cook testifies regularly before House and Senate committees, has briefed top Congressional staff and has met with senior Obama administration officials, including Secretary of Agriculture Thomas Vilsack and Environmental Protection Administration chief Lisa Jackson. Cook earned a B.A. in history, B.S. in agriculture and M.S. in soil science from the University of Missouri Columbia. He is a board member of The Organic Center and the Amazon Conservation Team. He is married to Deb Callahan and lives in northern California with their young son, Callahan. Environmental Working Group: https://www.ewg.org/ Skin Deep Database: https://www.ewg.org/skindeep/ Tap Water Database: https://www.ewg.org/tapwater/ State of American drinking water: https://www.ewg.org/tapwater/state-of-american-drinking-water.php The 2024 Dirty Dozen: https://www.ewg.org/foodnews/dirty-dozen.php Ken Cook's Instagram: https://www.instagram.com/kencookspodcast/and HEADQUARTERS 1436 U St. NW, Suite 100 Washington, DC 20009 ❘ P: 202.667.6982 F: 202.232.2592 CALIFORNIA OFFICE 2201 Broadway, Suite 308 Oakland, CA 94612 ❘ P: 510.444.0973 F: 510.444.0982 MIDWEST OFFICE 103 E. 6th Street, Suite 201 Ames, IA 50010 ❘ P: 515.598.2221
Today we're joined by the remarkable Ken Cook for a discussion on the widespread environmental toxins that pervade our daily environment—from the food we consume to the air we breathe—and their effects on our health. Ken will explain the methods used to detect and measure these toxins, the enduring impacts of low-level exposure, and the steps we can take legislatively and personally to reduce these risks. We'll cover everything from daily habits and diet to creating a toxin-free home, aiming to equip you with knowledge for a healthier, more aware lifestyle. Pillar Performance If you're ready to elevate your performance and sleep quality, why not give PILLAR a try, head to pillarperformance.shop and use the code Roadman on your local website for 15% off your first order. Or for US listeners, head to TheFeed.com/pillar and use code Roadman for the same 15% off your first order. Veloforte Todays show sponsor is Veloforte! Head over to veloforte.com and use code roadman30 to get 30% off your first order. Breakaway Join The Breakaway Cycling Apps FREE 4 week coaching plan at this link - https://form.typeform.com/to/p3oII8Qf MyWhoosh Get started on the cycling platform everyone is talking about. It has all the features of its competitors plus more. I'm loving the new "Belgian World" . It's completely free to get started. Go to https://www.mywhoosh.com/ Wattbike Wattbike is the only brand I trust for my indoor training needs. Head on over to wattbike.com and use roadmanten you'll get 10% off the Wattbike Atom HUEL Huel has become my secret weapon for when I don't have time to prepare a balanced meal and now you can order Huel Ready To Drink directly to your home, go to huel.com/roadman LeCol For amazing cycling kit go check out LeCol at www.lecol.cc Use code roadman20 to get 20% off your LeCol order The heart beat of our community & best place to reach me is Twitter Want to watch full interviews on video? Check out our new Youtube Channel https://www.youtube.com/c/roadmancycling?sub_confirmation=1 Our full back catalogue of episodes https://anchor.fm/roadman-cycling-podcast My gift to you is 14 days of free coaching. To Claim your gift go to www.roadmancycling.com/14daygift Support this podcast by buying me a beer https://www.patreon.com/anthony_walsh --- Send in a voice message: https://podcasters.spotify.com/pod/show/roadman-cycling-podcast/message
Please note: This episode was created for video with subtitles to identify each guest. Please use the timeline below to get the names of individual guests. Part 2 of Success Secret. Over the course of hundreds of episodes, we have asked all of our successful business guests the same question and that is, ‘In your experience, is there one single characteristic, mindset or habit that differentiates successful people from those that remain average'? What you are about to see is a compilation of 20 answers from the interviews we've done. I think you will be very surprised at those answers which will likely motivate and inspire you to take action and follow through with some of the advice you'll hear. If you haven't listened to Part 1, We encourage you to do that. https://peterwrightsyakkingpodcast.podbean.com/e/success-secrets-part-1-audio/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com Join our community today so you don't miss out on advance news of our next episodes. https://bit.ly/3JW9w46 Timeline Episode Guest Name Guest Contact 00:55 156 Diane Gies https://www.dianegies.com/ 01:32 157 Jim Marshall https://septemics.com/ 02:23 158 Alison Ver Halen https://avwritingservices.com/ 03:11 160 Mikhail Stawicki http://expandbeyondyourself.com/ 04:19 162 Kevin Mills https://www.uglymugmarketing.com/ 05:17 167 Ken Cook https://thepreparedgroup.com/ 06:40 169 Rich Kozak https://richbrands.org/ 08:22 173 Brandon Leibowitz https://seooptimizers.com/ 09:29 174 Sarah Gage https://wealthconfidencecoaching.com/ 12:02 176 Wayne Mullins https://www.uglymugmarketing.com/ 15:36 178 Guy Powell https://marketingmachine.prorelevant.com/ 17:08 179 Gayle Gruenberg https://lgorganized.com/ 18:50 182 Richard Blank https://costaricascallcenter.com/ 21:09 183 Karl Meier https://www.abunden.com/ 21:41 184 DaveShultz https://www.linkedin.com/in/dave-shultz-522b328/ 26:16 185 Amy Hagar https://joyfulbusinessrevolution.com/ 27:22 186 Phil Johnson https://www.linkedin.com/in/philipjpjohnson/ 28:08 188 Kyle Murtagh https://www.confidencebydesign.co.uk/ 29:43 191 Elona Lopari https://www.elonaloparicoaching.com/ 31:12 194 Deborah Vick https://www.vicktorious.org/speakerdeborahvick Here are some of the tools we use to produce this podcast. Hostgator for website hosting. Podbean for podcast hosting Airtable for organizing our guest bookings and automations. Audio Pen for transcribing voice notes Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.
Dr. Cassandra Zentner is the Vice President of Technology and Sustainability at actnano, the global leader in PFAS-free nanocoatings used to protect circuit boards across industries. Actano was created after the CEO, while working at a different company, saw factory workers getting sick from handling traditional coatings. Actnano's technology is currently protecting many of the world's foremost consumer electronic brands, safeguarding millions of vehicles, and defending numerous industrial applications against harsh electrical and environmental conditions. Cassandra leads actnano's implementation of innovative protective materials. While driving customer-focused technical initiatives, she also leads the company's sustainability efforts and commitment to protecting human health and the environment. She brings her scientific background—a PhD in Chemistry from MIT—to drive actnano's mission to bring safer chemical alternatives to the electronics industry. In this episode, we discuss: ● PFAS—what they are and why they present a huge problem ● The meaning of “safer chemicals” ● The importance of prevention versus mitigation Key Takeaways: ● Takeaway 1: Innovating Out of a Broken System. When actnano founder Taymur Ahmad noticed the harmful impact of PFAS in protective coatings, he didn't just stand by. He saw a broken system as a call to action. A puzzle to be solved. By developing PFAS-free nano-coating he stepped up as a true innovator, showing us that discovering a broken system is the first step towards creating a solution. It's a reminder that the world benefits immensely from changemakers like Taymur, who not only dream up safer alternatives but also pave the way for others to adopt these groundbreaking solutions in their operations. ● Takeaway 2: The Invisible Threats Among Us. We're naturally drawn to the big, obvious problems. The proverbial elephant in a room. Yet, it's often what we can't see that poses the greater danger. PFAS, a prevalent yet invisible threat found in countless everyday items—from electronics to personal care products—carries serious health risks, including certain cancers, fertility issues, and developmental delays in children. This hidden danger reminds us that sometimes the most significant threats to our well-being lurk out of sight, challenging us to look beyond the obvious. ● Takeaway 3: Out Of Sight, Out Of Mind. Then there are the enormous issues we choose to ignore, like the Great Pacific Garbage Patch, an immense span of waterborne waste twice the size of Texas, floating in the middle of the Pacific without much attention. This "plastic continent" is a stark example of "out of sight, out of mind," yet its impact on our health and environment is profound. Microplastics, including those containing PFAS, break away from this mass, infiltrating the seafood we eat and carrying with them a host of health risks. It's a clear signal that just because we can't see a problem, or a problem feels far from home, doesn't mean it's any less real or harmful. This unseen danger serves as a critical wake-up call to the interconnectedness of our global ecosystem and the hidden impacts on our health. References: ● Connect with Cassandra on LinkedIn ● actnano ● EPA page on PFAS ● ChemSec ● North Carolina DEQ page on the Cape Fear River ● Change Chemistry ● EU page on REACH Regulation ● EU page on RoHS ● Purpose and Profit episode with Ken Cook of the Environmental Working Group Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
In this recently released, formerly exclusive, premium episode, Ken Cook of The Prepared Group takes us through 8 steps of the marketing process. He talks about building systems for each step so that the process works without the business owner having to do everything personally. From attracting leads to continuing the relationship after the sale, Ken fills the hour with nuggets of pure gold you would not find in some big-ticket marketing courses. Contact Ken at ken@thepreparedgroup.com or visit https://thepreparedgroup.com/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com peter@theyakkingshow.com kathleen@theyakkingshow.com Join our community today so you don't miss out on advance news of our next episodes. https://bit.ly/3JW9w46 Here are some of the tools we use to produce this podcast. Hostgator for website hosting. Podbean for podcast hosting Airtable for organizing our guest bookings and automations. Audio Pen for transcribing voice notes Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.
Amidst the growing concerns over nutritional safety, there is a pressing need for increased awareness about making informed choices and living in a healthy environment. But how can we guarantee the safety of our food, water, and consumer products? Today, I'm speaking with Ken Cook, the President and co-founder of the non-profit Environmental Working Group (EWG). We delve into the organization's pioneering role in digital innovation. EWG's user-friendly, science-driven tools empower American families to minimize exposure to potential hazards in food, water, cosmetics, and household products. Recognized as a prominent environmental critic, Ken sheds light on the influence of lobbying on environmental policy and the urgent need to rebuild trust in regulatory bodies. Our discussion covers diverse topics, from harmful chemicals in personal care products to the divergent regulatory approaches between Europe and the US. Ken also addresses agricultural subsidies, the farm bill, and the pivotal role of consumer choices in driving positive industry changes. The episode concludes by highlighting EWG's Dirty Dozen and Clean 15 lists, advocating conscious consumer choices, and recognizing the significant impact of young people in shaping a positive future. Additionally, practical guidance is provided for informed shopping decisions, encouraging using EWG's valuable resources. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today's Sponsors: INSIDE TRACKER: Get 25% OFF tests
View the Show Notes For This EpisodeGet Free Weekly Health Tips from Dr. HymanSign Up for Dr. Hyman's Weekly Longevity JournalGet Ad-free Episodes & Dr. Hyman+ Audio ExclusivesIn today's episode, I talk with Ken Cook, Dr. Elizabeth Boham, and Maggie Ward about toxin exposures all around us and how to remove toxins from our bodies.Ken Cook is the president and co-founder of the Environmental Working Group (EWG). He is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture and the nation's broken approach to protecting families and children from toxic substances. Under Cook's leadership, the EWG has pioneered the use of digital technologies to empower American families with easy-to-use, science-driven tools to help reduce their exposure to potentially harmful ingredients in food, drinking water, cosmetics, and other household products. Capitol Hill's closely read newspaper The Hill regularly lists Cook in its annual roster of Washington's top lobbyists, writing that Cook's “influence spans the country” and calling EWG “the tip of the green movement's spear.”Dr. Elizabeth Boham is a physician and nutritionist who practices Functional Medicine at The UltraWellness Center in Lenox, MA. Through her practice and lecturing she has helped thousands of people achieve their goals of optimum health and wellness. She witnesses the power of nutrition every day in her practice and is committed to training other physicians to utilize nutrition in healing.Maggie Ward, MS, RD, LDN, is the Nutrition Director at The UltraWellness Center. Maggie holds a master's degree in Nutrition from Bastyr University which focuses on using whole foods for holistic Nutrition Therapy. In addition, she completed her requirements to become a registered dietitian at Westchester Medical Center in NY. Prior to joining The UltraWellness Center team in 2008, Maggie worked at The Brooklyn Hospital Center in New York providing nutrition counseling to children and families dealing with HIV. She also taught at the Jewish Community Center in Manhattan and other sites throughout New York City, teaching nutritionally focused cooking classes for children and adults. Much of her focus is on food allergies, digestive disorders, inflammatory conditions, pediatrics, and sports nutrition.This episode is brought to you by Rupa Health and ButcherBox.Streamline your lab orders with Rupa Health. Access more than 3,000 specialty lab tests and register for a FREE live demo at RupaHealth.com.ButcherBox is giving new members FREE ground beef for LIFE with their first order. Visit butcherbox.com/farmacy and use code FARMACY. Hosted on Acast. See acast.com/privacy for more information.
Ken Cook is the president and co-founder of Environmental Working Group (EWG), whose mission is to empower individuals with breakthrough research to make informed choices and live a healthy life in a healthy environment. EWG lives its mission by empowering American families with easy-to-use, data-driven tools to help reduce their exposure to potentially harmful ingredients in everyday products like foods, personal care products, cosmetics, and cleaning products. Ken testifies regularly before House and Senate committees, and for the past 20 years has briefed top White House officials and every U.S. Secretary of Agriculture and EPA Administrator on EWG's research and policy positions. In the 1990s, EWG's research was a major factor in the passage of the landmark pesticide reform law, the Food Quality Protection Act. In this episode, we discuss: ● Why products containing harmful ingredients are sold in retail outlets across the USA ● The changing landscape of environmental policy in the USA ● The power of the Internet to create transparency and empower consumer choice Key Takeaways: ● Investing in Progress, Not Stagnation - I wonder about the mountains of money poured into lobbying since 1996 to keep industries unregulated, clinging to a harmful status quo. Imagine, for a moment, if those funds were instead channeled into innovating for a better future. Where we direct our resources is a choice between stagnation and evolution. It's high time we bravely choose to evolve, not just for our sake but for the generations to come, shaping a legacy that's woven together with pride and progress. ● Toxic Products – A Call for Responsibility - It's wild to me that a lot of products on store shelves contain known toxic ingredients. Known carcinogens as ingredients. The burden of screening products for safety should not be placed on the consumer, it should be placed on the government setting regulations that make toxic-free products a bare minimum before something can be sold. And the accountability should be placed on business leaders, ensuring consumer safety is standard practice. ● California Leading the Charge in US Product Safety - California's recent legislative victories in banning harmful chemicals in cosmetics are a beacon of hope and a call to action. With Governor Newsom's approval of legislation banning 26 toxic chemicals in 2023, following the landmark Toxic-Free Cosmetics Act of 2020, California is trailblazing personal care product safety. When the federal government lags, states like California step up. As the largest economy in the USA, California's laws can create a domino effect. If a company has to innovate safer products for California, those safer products will probably be sold in all states. But let's be clear: we've only scratched the surface. When you compare California's legislation to the European Union's ban on nearly 2,000 chemicals in personal care products, it's evident that our journey towards safer products is just beginning. References: ● Connect with Ken on LinkedIn ● Environmental Working Group ○ Skin Deep database ○ Healthy Living App ○ EWG Verified ● Natural Resources Defense Council ● Environmental Defense Fund ● World Wildlife Fund ● EPA page on the 1990 Clean Air Act Amendment ● Henry Rose Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
Are you an entrepreneur wondering what to do to market your product or services? Would you like to understand why strategy is more important than tactics? Join me today as I talk with Ken Cook about The Argument for Strategy Over Tactics in Your Marketing. Prioritizing a strategic approach over tactical execution in your marketing efforts ensures long-term success, cohesive brand messaging, and the ability to adapt and thrive in a rapidly evolving business landscape.Links:Websitehttps://thepreparedgroup.com/LinkedInhttps://www.linkedin.com/in/kendellcook/Ken is a former marketing agency owner. He's helped scale both small and large companies with millions in sales. Now he teaches agencies how to support clients with a strategy-first approach.To learn more about Affordable Bookkeeping and Payroll, visit: https://affordablebookkeepingandpayroll.com/ I'm Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance PLUS information I share from experts in other fields.To find even more helpful information, visit my blog at https://affordablebookkeepingandpayroll.com/blog/Download my FREE Guide to Financial Lingo: https://bit.ly/3bMO9V4Support the show
We're never going to know if we agree or disagree if we don't take the time to talk to each other. Todd LinskyI didn't know if this episode would ever get recorded. I wasn't sure that the participants would be willing to expose themselves to you and each other in a way that would make for a meaningful chat. I am so glad that I was not alone on recording day.Thankfully for all of us these brave folks, @Ken Cook of EWG, Leslie Bonci, MPH, RDN, CSSD, LDN, and @Manojit Basu of CropLife America, trusted that I would respect them and their beliefs, giving them a platform to discuss their varied opinions on food production, processing, consumption, nutrition, and supply.You are in for a great chat.I won't tell you what to think, but I will give you the information so you can. Discover Todd-versations on your favorite platform at https://linktr.ee/toddversations#organic #agriculture #conversationsforchange #positivecostoffood #organicisnotenough #toddversations #foodsecurity #agtechnology #freshproduce #foodwaste #watersupply #familyfarms #traceability #sustainability #farmers #consumption #cheaphasahiddencost #foodismedicine #climatesmart #regenerative #community #soil #futureoffood #pediatrics #pesticides #childrenshealth #dirtydozen #cleanfifteen
#574: Today we're sitting down with Ken Cook, president and co-founder of the Environmental Working Group. Ken is known as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy and the nation's broken approach to protecting families and children from toxic substances. Today Ken joins us for a really insightful conversation about the ingredients inside our cosmetic products and food, and how making the switch to non-toxic products doesn't have to be intimidating. He gets into the laws and lack thereof surrounding ingredient testing in the United States and gives our audience tangible tips for phasing out the toxic products that we use on a daily basis. He also dives into foods: what foods should be bought organic VS what foods are safe to eat non-organic, how to grocery shop for long term health, and what foods you should absolutely avoid. To connect with Ken Cook & The Environmental Working Group click HERE To visit Skin Deep click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Subscribe to our YouTube channel HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by Sakara Sakara delivers science-backed, plant-rich nutrition programs and wellness essentials right to your door. Their ready-to-eat meals are nutritionally designed to deliver results—from weight management and eased bloat to boosted energy and clearer skin. Go to Sakara.com/skinny or enter code SKINNY at checkout to receive 20% off your first order. This episode is brought to you by Betterhelp BetterHelp is online therapy that offers video, phone, and even live chat-only therapy sessions. So you don't have to see anyone on camera if you don't want to. It's much more affordable than in-person therapy & you can be matched with a therapist in under 48 hours. Our listeners get 10% off their first month at betterhelp.com/skinny This episode is brought to you by Wella Wella Professionals just released its most luxurious hair care line; Ultimate Repair. You can purchase The Ultimate Repair Miracle Hair Rescue at Ulta stores, or go to wella.com to learn more. This episode is brought to you by AG1 AG1 is way more than greens. It's all of your key multi-vitamins, minerals, pre-and probiotics, and more, working together as one. Go to athleticgreens.com/SKINNY to get a free 1 year supply of vitamin D and 5 free travel packs with your first purchase. Produced by Dear Media
In this episode, we have Ken Cook from The Prepared Group. We have a conversation about Marketing StrategyKen Cook shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better
In this episode, we have Ken Cook from The Prepared Group. We have a conversation about Marketing StrategyKen Cook shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better
This episode is brought to you by Rupa Health, InsideTracker, and Essentia. Subsidizing food has been a practice in the US government for a very long time; we've subsidized sugar since 1790 and wheat, corn, and soy since 1933. All four of these foods, also known as commodity crops, are mainstay ingredients found in the ultra-processed foods driving chronic disease. And we taxpayers are footing the bill. Something is wrong with this picture. In today's episode, I talk with Dr. Robert Lustig, Ken Cook, and Paulette Jordan about the impact of subsidized commodity crops on food prices and our health.Dr. Robert Lustig is a neuroendocrinologist with expertise in metabolism, obesity, and nutrition. He's the Emeritus Professor of Pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at UCSF. He is also one of the leaders of the current “anti-sugar” movement that is changing the food industry, in part through his game-changing books. His latest work is Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine.Ken Cook is the president and cofounder of the Environmental Working Group (EWG). He is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture and the nation's broken approach to protecting families and children from toxic substances. Under Cook's leadership, the EWG has pioneered the use of digital technologies to empower American families with easy-to-use, science-driven tools to help reduce their exposure to potentially harmful ingredients in food, drinking water, cosmetics, and other household products.Paulette Jordan was the 2018 Democratic gubernatorial nominee in Idaho, becoming the first woman nominated to the position by a major party in the state and the first Native American woman nominated for governor in US history. She is recognized in Idaho and across the nation as an inspirational and audacious leader.This episode is brought to you by Rupa Health, InsideTracker, and Essentia. Rupa Health is a place where Functional Medicine practitioners can access more than 2,000 specialty lab tests from over 20 labs like DUTCH, Vibrant America, Genova, and Great Plains. You can check out a free, live demo with a Q&A or create an account at RupaHealth.com.InsideTracker is a personalized health and wellness platform like no other. Right now they're offering my community 20% off at insidetracker.com/drhyman.Right now you can get an extra $100 off your mattress purchase, on top of Essentia's Black Friday sale, the biggest sale of the year, which will also take 25% OFF your mattress purchase. Go to myessentia.com/drmarkhyman to learn more.Full-length episodes of these interviews can be found here:Dr. Robert LustigKen CookPaulette Jordan Hosted on Acast. See acast.com/privacy for more information.
Want to make more money in your business fast? Ken Cook is the founder and owner of The Prepared Group, a marketing strategy firm. He is a strong proponent of data-driven, analytics-based marketing, and has dedicated a great deal of time and energy to developing marketing automation and strategic marketing programs for various client projects. Ken joins Cash In On Camera to share 3 ways to make more money next week in your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/VEOjNvWnrrs --- Send in a voice message: https://anchor.fm/sherylplouffe/message
Today's business world is incredibly competitive, and small business owners who desire to grow and sustainably remain competitive must invest time and resources in their marketing efforts to reach the $ 5 million revenue benchmark. Effective small business marketing demands that you put in place systems, processes, and procedures to achieve your marketing goals. In today's podcast, Ken Cook from The Prepared Group and Stephen Halasnik from Financing Solutions discuss the top five business marketing strategies for small businesses under $ 5 million in revenue.
David Baer, The Prepared Group David is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting work, David has served clients in industries ranging from Theater & Opera to Wine to Health & Wellness to Professional Services. David hosts the podcast, More Perfect Marketing, where he discusses the importance of creating marketing systems to achieve consistent and predictable business growth. David, along with his partner Ken Cook, runs the marketing strategy firm, The Prepared Group, which licenses a marketing strategy consulting process to marketing agencies and service providers. Together they co-authored the book “Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients." In addition, David has authored two books on small business email marketing. moreprefectmarketing.com http://thepreparedgroup.com (thepreparedgroup.com) www.marlanasemenza.com Audio : Ariza Music Productions
On this episode of The Author Factor Podcast I am having a conversation with marketing strategist and author, David Baer.David, along with his business partner Ken Cook, run the marketing strategy firm, The Prepared Group. He is a veteran direct response marketer who has written 6 books, including Small Business Email Marketing, which broken into two short books – Part 1 and Part 2. He is also the author of The Wine & Food Pairing Book. Learn more about David by visiting ThePreparedGroup.com.
What's the difference between tactics and strategies? In business, we often hear about tactics and strategies. But how do we know about their differences or maybe use them interchangeably? Tactics are specific actions that we take to achieve a goal, while strategies are the long-term plans that we put in place to achieve those goals. As business owners, we face challenges and struggles in so many different ways. We keep striving and finding ways just to go on. Despite the challenges, we make a difference and apply our own tactics to reach our goals. Ken Cook has successfully grown his company from a one-man operation to a small agency employing a variety of talented workers that continually contribute to its success. In 2018, The Prepared Group was voted the #1 fastest growing company in their region. The Prepared Group was created, shifting the focus from tactical agency services to a comprehensive marketing strategy consulting process. In this week's episode of Charged Up Studio, Ken shares his knowledge about what lessons he learned early on in his journey as a small business owner. He talks about working with other business owners and implementing new initiatives to help them succeed. https://thepreparedgroup.com/ 503-300-5999 ken@thepreparedgroup.com Learn more about your ad choices. Visit megaphone.fm/adchoices
DIABLO ARMAGEDDON*ARIZONA BRAKEY*GRASSROOTS CONGRESS Our Green Grassroots Emergency Election Protection zoom opens with a tribute from WENDI LEDERMAN to Women's Equality. We also honor the great HOWARD ZINN, who would have been 100 years old this month. Zinn completely upended the popular view of our nation's story, and his PEOPLE'S HISTORY OF THE UNITED STATES remains a foundational document. Thank you, Howard!!! We then do a deep dive into the decrepit, dangerous, earthquake-surrounded Diablo Canyon Nukes at San Luis Obispo, CA. Governor Gavin Newsom is pushing to keep them open indefinitely despite a broad-based agreement to shut them in 2024-5. The ramifications for the future health, safety, economy and ecological survival of the human race are without parallel. We hear from DONNA GILMORE, KEN COOK, DANETT ABBOTT, ACE HOFFMAN, MYLA RESON, JUSTIN LE BLANC, TATANKA BRICCA, LINDA SEELEY and many more. Arizona's great JOHN BRAKEY tells us of major victories there. Led by Wendi Lederman, we hear from grassroots activists ????
Ken Cook was a principal architect of landmark provisions of the 1985 farm bill that for the first time shifted U.S. farm policy from a narrow focus on maximum crop production to conservation of land, water, wetlands, and wildlife. The legislation was widely regarded as the most important environmental farm policy reform in decades. He went on to co-found the Environmental Working Group, which created an online database of federal farm subsidy payments and recipients that has generated thousands of stories about the nation's broken farm policies. This week, Ken talks with our host Ron Kroese about the first versions of the farm subsidy payment database as well as his role in Washington, D.C. throughout the years. Ken and the Environmental Working Group played a similarly prominent role during the crafting of the 2008 and 2014 farm bills, fighting successfully to add conservation requirements on farms that benefit from federally subsidized crop insurance. Ken continues to serve as president of the Environmental Working Group and is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture, U.S. food and farm policy, and the nation's broken approach to protecting families and children from toxic substances. Under his leadership, the Environmental Working Group has pioneered the use of digital technologies to empower American families with easy-to-use, data-driven tools to help reduce their exposure to potentially harmful ingredients in foods, drinking water, cosmetics, and other household products. Ken is the founding chairman and board member of Food Policy Action, an organization dedicated to promoting food policy that is protective of the environment, farmers, and consumers through education and the publication of the National Food Policy Scorecard. The interview was conducted on Dec. 16, 2016. Links this episode: National Sustainable Agriculture Oral History Archive Environmental Working Group EWG's Farm Subsidy Database -------- Liked this show? SUBSCRIBE to this podcast on Spotify, Audible, Apple, Google, and more. Catch past episodes, a transcript, and show notes at cfra.org/SustainbleAgPodcast.
Ken Cook co-founder of The Prepared Group talks to Peter and Kathleen about successful marketing strategies, the importance of using tools and systems. He talks about how most businesses fail to implement systems to retain and nurture existing customers. https://thepreparedgroup.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com peter@theyakkingshow.com https://karytechsolutions.com kathleen@theyakkingshow.com
How Ken Cook Built the Best Agency Licensing System on the Planet to Help Agency Owners Make More Money from Consulting
Ken Cook co-owns the marketing strategy firm, The Prepared Group, where he serve as Creative Partners and specialize in working with marketing agencies teaching them how to support clients with a strategy-first approach. He also co-wrote the book, "Systematic Advisor Marketing." Connect with Ken Cook here: https://www.matchmaker.fm/podcast-guest/david-baer--ken-cook-758a5e http://thepreparedgroup.com/ #marketingbudget #marketingstrategies #retainingcustomers #smallcompany #growyourbusiness #journeywithchristian #christiandevans ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- What is Journey with Christian D Evans Podcast and Why is Everyone Talking About it? __________ Get Mentored by Christian D Evans: www.christiandevans.com __________ You've probably heard about Journey with Christian D Evans Podcast by now. It seems like everyone is talking about it. So what exactly is Christian D Evans Podcast? And is it even worth the hype? Well friends, I'm answering all of your questions in this Podcast Section. I'm going to tell you everything you need to know about Journey with Christian D Evans Podcast, so be sure to check it out! __________ RESOURCES & LINKS MENTIONED IN THIS VIDEO: Personally Coached by Christian D Evans - APPLY HERE: https://www.christiandevans.com/ninja-marketer46592986 __________ BUSINESS/SOCIAL MEDIA TIPS: FREE $10 Million Dollar Training from $10M/yr CEO: https://www.christiandevans.com/10-million-ceo-explains53321492 “How to impact the world as a Missionary? Ben & Colette Interview”: https://youtu.be/glfpJpL2oaA “Are Your Limiting Beliefs Stopping You from Achieving Your Goals?”: https://youtu.be/ZnNiZGU5YoA “How To Unleash your Potential with Carol Edwards”: https://youtu.be/ZfrIySHr2jA __________ CONNECT WITH ME: TikTok: https://vm.tiktok.com/ZTdujUXWv/ LinkedIn: https://www.linkedin.com/in/evansandfamily/ Instagram: https://www.instagram.com/christian_d_evans/?hl=en Journey with Christian Podcast: https://open.spotify.com/show/5BecmOVFSTLB1J08P3INSB?si=rUDkdD4EQ4yGyi9baaKwbQ
In this episode, I have brought on an excellent friend, Ken Cook. We talk about covering starting small systems and scaling laziness and procrastination, not your perspective, and last but not the least, ethical profits. Cookie is a serial entrepreneur. He is the co-owner and managing partner of Rebel Muse Tattoo Studios, with four locations across the country and more in the works. Today, Cookie will be dropping knowledge and shooting straight on how he's grown to the success in his business that he has. I hope this will help you overcome laziness and procrastination, and use this to enhance and practice yourself to grow with your business. Let's get started and take massive action on your success! Learn more about Remote Start Podcast at: https://www.remotestartpodcast.com/
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the co-owner of https://thepreparedgroup.com/ (The Prepared Group), Ken Cook. The Prepared Group licenses intellectual property around marketing strategies to other marketing agencies. The reality is that most agencies aren't profitable and they work tireless hours every month for only a few thousand in revenue. They need better strategies to scale and become profitable. As a business owner, you have to both morally and legally make sure your profit margins are healthy. Agencies that want to make an impact and get visibility tend to price their offerings very low. Ken shares that when his group used a high price model and offered higher-ticket services, they were able to tangibly give back to both their team and their community. He explains that because they had healthy profit margins, they were able to work with nonprofits pro bono. Ken offers some candid advice; you can't make an impact if you're broke. You have to have the means financially to make an actual impact. If you want to see change in the world, you have to have the wealth to make those changes. Josh and Ken explore how to start increasing your profit margins. First of all, don't start over and try to find another product. You can grow in many ways, he shares. The number one way to increase your revenue? Adjust your pricing, first and foremost. Ken shares his calculations; you can lose 30% of your customers but increase your profit by 50%, based on the scenario Ken explores. In such a model, you are earning higher ticket prices for your offerings. The reality is that you've probably underpriced what you offer to begin with. That's why this is always step one. Next, Ken says your product should be something you yourself use as a business. In other words, eat your own dog food. If it really works, you won't feel the need to change it, so naturally you'd use your own product. Change what you're selling fundamentally to align with your ideal prospect. You need to frame your value proposition to meet what they're looking for. It's all about how you relay the solution you offer – and who you talk to. As Ken puts it, a prescription without a diagnosis is malpractice. You can't tell your prospects what the solution is before you've even diagnosed the problem. With a clear, repeatable, and proven diagnosis and a clear solution that only you offer, you'll attract prospects who believe in their investment fully. Want to learn more? Check out The Prepared Group website at https://thepreparedgroup.com/ (https://thepreparedgroup.com/). Check out The Prepared Group on LinkedIn at https://www.linkedin.com/company/prepared-marketing/ (https://www.linkedin.com/company/prepared-marketing/). Check out Ken Cook on LinkedIn at https://www.linkedin.com/in/kendellcook/ (https://www.linkedin.com/in/kendellcook/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
Doctor's Farmacy with Mark Hyman, MD Podcast Notes Key Takeaways “[Glyphosate] jams up your biochemistry. It's like throwing sand in an engine.”– Mark Hyman, MDGlyphosate is a weed killer that is exposed to 70% of all cropsGlyphosate can directly impact your microbiome and increase your chances of the leaky gut–which leads to much greater systemic health problemsLeaky gut: the barrier of the gut is broken and the bacteria and food proteins from the gut leak into your bloodstream–creating a systemic and destructive responseThe gut and microbiome is linked to countless chronic conditions: heart disease, auto-immune disorders, allergic disorders, autism, mental health conditions, eczema, and more52% of all children are diagnosed with a chronic condition before they are 16, compared to 1.2% in the 1960s before these chemicals were introduced“We can really start to map out the extinction of mankind” – Dr. Zach BushThe consumer market is having a larger impact on chemical-use regulation than the government ever hasConsumers are refusing to use products with certain chemicalsThis changes the dynamics of regulation–once you divert one company away from chemical use, that company will pressure the government to make industry-wide regulations so they are not at a competitive disadvantageRead the full notes @ podcastnotes.orgThis episode is brought to you by Athletic Greens, Cozy Earth, and Eight Sleep. Glyphosate is a popular pesticide that has a big downside—it's destroying our health. It damages our good gut bacteria and may lead to leaky gut. Glyphosate also depletes glutathione, our master antioxidant and a cornerstone of our biology, and it dramatically impacts our sulfur, methylation, and detoxification pathways that have many essential roles for our health. And not only is glyphosate harming human health and the health of our future generations, it's also destroying our ecosystems.In today's episode, I talk with Dr. Stephanie Seneff, Ken Cook, and Dr. Zach Bush about why it's important to be aware of the effects of glyphosate and make choices that reduce our exposure as much as possible.Stephanie Seneff is a Senior Research Scientist at MIT's Computer Science and Artificial Intelligence Laboratory in Cambridge, Massachusetts. She has a bachelor's degree from MIT in Biology with a minor in Food and Nutrition Science, and a master's degree, an engineer's degree, and a PhD degree, all from MIT, in Electrical Engineering and Computer Science. Her recent interests have focused on the role of toxic chemicals and micronutrient deficiencies in health and disease, with a special emphasis on the pervasive herbicide, glyphosate, and the mineral, sulfur. She is the author of Toxic Legacy: How the Weedkiller Glyphosate Is Destroying Our Health and the Environment. Ken Cook is president and co-founder of the Environmental Working Group, a non-profit, non-partisan organization dedicated to protecting human health and the environment. He is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture and the nation's broken approach to protecting families and children from toxic substances. Dr. Zach Bush is a physician specializing in internal medicine, endocrinology, and hospice care. He is an internationally recognized educator and thought leader on the microbiome as it relates to health, disease, and food systems. Dr. Bush founded Seraphic Group and the non-profit Farmer's Footprint to develop root-cause solutions for human and ecological health. His passion for education reaches across many disciplines, including topics such as the role of soil and water ecosystems in human genomics, immunity, and gut-brain health. This episode is brought to you by Athletic Greens, Cozy Earth, and Eight Sleep.Right now, when you purchase AG1 from Athletic Greens, you will receive 10 FREE travel packs with your first purchase by visiting athleticgreens.com/hyman.Get 40% off your Cozy Earth sheets. Just head over to cozyearth.com and use code MARK40.Check out Eight Sleep's Pod Pro mattress or mattress cover and save $150 at checkout at eightsleep.com/mark.Full-length episodes of these interviews can be found here:Dr. Stephanie SeneffKen CookDr. Zach Bush See acast.com/privacy for privacy and opt-out information.
This episode is brought to you by Athletic Greens, Cozy Earth, and Eight Sleep. Glyphosate is a popular pesticide that has a big downside—it's destroying our health. It damages our good gut bacteria and may lead to leaky gut. Glyphosate also depletes glutathione, our master antioxidant and a cornerstone of our biology, and it dramatically impacts our sulfur, methylation, and detoxification pathways that have many essential roles for our health. And not only is glyphosate harming human health and the health of our future generations, it's also destroying our ecosystems.In today's episode, I talk with Dr. Stephanie Seneff, Ken Cook, and Dr. Zach Bush about why it's important to be aware of the effects of glyphosate and make choices that reduce our exposure as much as possible.Stephanie Seneff is a Senior Research Scientist at MIT's Computer Science and Artificial Intelligence Laboratory in Cambridge, Massachusetts. She has a bachelor's degree from MIT in Biology with a minor in Food and Nutrition Science, and a master's degree, an engineer's degree, and a PhD degree, all from MIT, in Electrical Engineering and Computer Science. Her recent interests have focused on the role of toxic chemicals and micronutrient deficiencies in health and disease, with a special emphasis on the pervasive herbicide, glyphosate, and the mineral, sulfur. Ken Cook is president and co-founder of the Environmental Working Group, a non-profit, non-partisan organization dedicated to protecting human health and the environment. He is widely recognized as one of the environmental community's most prominent and influential critics of industrial agriculture and the nation's broken approach to protecting families and children from toxic substances. Dr. Zach Bush is a physician specializing in internal medicine, endocrinology, and hospice care. He is an internationally recognized educator and thought leader on the microbiome as it relates to health, disease, and food systems. Dr. Bush founded Seraphic Group and the non-profit Farmer's Footprint to develop root-cause solutions for human and ecological health. His passion for education reaches across many disciplines, including topics such as the role of soil and water ecosystems in human genomics, immunity, and gut-brain health. This episode is brought to you by Athletic Greens, Cozy Earth, and Eight Sleep.Right now, when you purchase AG1 from Athletic Greens, you will receive 10 FREE travel packs with your first purchase by visiting athleticgreens.com/hyman.Get 40% off your Cozy Earth sheets. Just head over to cozyearth.com and use code MARK40.Check out Eight Sleep's Pod Pro mattress or mattress cover and save $150 at checkout at eightsleep.com/mark.Full-length episodes of these interviews can be found here:Dr. Stephanie SeneffKen CookDr. Zach Bush See acast.com/privacy for privacy and opt-out information.
Having a passion for local small businesses, Ken Cook began the development of Prepared Marketing. With dedication and experience, he has successfully grown his company from a one-man operation to a small agency employing a variety of talented workers that continually contribute to its success. In 2018, The Prepared Group was created, shifting the focus from tactical agency services to a comprehensive marketing strategy consulting process. Learn more about your ad choices. Visit megaphone.fm/adchoices
This is a podcast sponsored by Combin.Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/GET IN TOUCH WITH KEN COOK:Website: http://thepreparedgroup.com/LinkedIn: https://www.linkedin.com/in/kendellcook/IF YOU... Want to hear me talking on the topic that bothers you the most Want to be a guest speaker in one of the next episodes of Combin Podcast Have another ideas for collaboration Feel free to email me
Do whatever it takes to listen to this episode. Ken Cook of Environmental Working Group has a lot to say about the nexus of the environment and agriculture, drinking water, energy, personal care products, and more. It is incumbent on us citizens of the planet to step up and say, what can I do today? Because the best way to bring down a behemoth is one bite at a time.
Pete welcomes security expert Ken Cook to share his insights on school and student safety in the COVID era. Topics discussed include student isolation, quarantining, mask mandates, vaccines and classroom security. Ken is the Director of National School Safety and Advocacy with Allegion, a leading global provider of security products and solutions. Ken Cook is […] The post Safety Talk #58 – School safety in the COVID era with Ken Cook from Allegion first appeared on Safety Talk Podcast.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. He has served as the marketing director for three wine importers, and has consulted with 20+ wineries on their marketing efforts. In 2010, David started his own Facebook Advertising Agency, where he served clients in industries ranging from the Arts to Wine to Professional Services to Coaching and Wellness. Along the way, he's developed more than a dozen online course, conducted live workshops, and taught on countless webinars, all aimed at helping small business owners and entrepreneurs position and promote their business more effectively and profitably. As Creative Partner with The Prepared Group, David uses sound, time-tested marketing principals (not the latest trendy social platform), leverages smart and powerful online tools, and focus his attention on getting his clients' message in front of their ideal audience. David has authored several books, including "Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients" (co-authored with Ken Cook). David is a native New Yorker, who relocated to Portland, Oregon in 2008. Today, he enjoys Portland's thriving food, wine, and arts scenes with his wife and daughter, making as much time as possible to explore the region with his family. Certified as a Wine Educator, David also enjoys introducing visitors and locals to area wineries through his role as a part-time wine country tour guide. Other Links: https://www.facebook.com/groups/1247345226015053 (Morning Motivation Facebook Group) http://motivation.guywhoknowsaguy.com/ (Morning Motivation) Mentioned in this episode: Get my MP3 I have recorded my book in audio form. Get your copy for free at https://www.guywhoknowsaguy.com Network without talking to strangers Did you know that you can network without ever talking to a stranger? It's true. Networking is not about awkward conversations and elevator pitches. It is about making connections and creating value. I'll teach you how in a two minute video at https://www.guywhoknowsaguy.com/innercircle
Ken Cook is President & Co-Founder of the Environmental Working Group (EWG), a non-profit, non-partisan organization dedicated to protecting human health and the environment. Ken is a dear friend of ours, and has been a lobbyist for over 20 years. He has written dozens of articles, op eds, and reports on the environment, public health, and agriculture in the US. Under his leadership, EWG has been carrying out its mission of health and wellness since 1993. On their website, you can find helpful tools like the “Clean 15” and the “Dirty Dozen” to discover which foods to buy organic, learn about the water in your area using their Tap Water Database, and overall finding advice and tips for healthy living.
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