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2 episodes with email strategist
2 episodes with email strategist
2 episodes with email strategist
2 episodes with email strategist
2 episodes with email strategist
2 episodes with email strategist
Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message. Key Takeaways Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell About Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach. In This Episode [00:00] Welcome to the show! [04:22] Meet Liz Wilcox [06:11] Email Marketing Strategy [15:40] Softwares for Email Marketing [18:57] Effective Spots for Lead Magnets [33:33] Owning Your Personality [39:40] Know What Your Clients Want [47:10] Connect with Liz [51:47] Outro Quotes "People do not buy when you sell something. They buy when they're ready... So as far as starting your email list, it can be as simple as telling those clients, 'Hey, I'm gonna put you on this email list, I'm gonna email you.'" - Liz Wilcox "We're all H to H, human to human... If you think you can't be yourself because your client is too uppity or whatever, I say it with love, maybe reconsider. You can be yourself." - Liz Wilcox "Marketing is not saying 100 different things, it's saying one thing 100 different times. It's not braggy to say, 'Oh my gosh, my last client loved his video, here's a snippet.' That's not bragging, that's letting people know so that they can get something they love too." - Liz Wilcox "What would this look like if it was easy? And sometimes I'm like, well, Liz, it's just not easy. So I got a backup question. What would this look like if it was fun?" - Liz Wilcox Guest Links Find Liz Wilcox online Follow Liz Wilcox on Instagram | Facebook Get the Mega Email Swipe File Links Learn more about the Video Blueprint Starter Kit Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
Let's talk about email marketing. It's hard to know what to write about and how to keep your readers engaged when this is new territory. This is something I struggled with when I started to grow my email list and something that keeps coming up with my listeners. So today we dive into some amazing advice from copywriter and email marketing strategist, Robin Crump. You need to give this one a listen!EPISODE NOTES: https://kaseyclin.com/blogs/podcast/writing-conversational-emails-that-connect-with-your-readers-with-copywriter-and-email-strategist-robin-crumpThanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy
Send us a textIn this interview episode, we've got the amazing Liz Wilcox joining us to spill her secrets on turning email followers into friends, and eventually, loyal clients.In this episode you'll hear:secrets on capturing leads through strategic social media moves and savvy website setupsDiscover the "email staircase" and turn your followers into pals, then clientshow Liz strategically places lead magnets all over a websitethe power of building a solid referral network and collaborating with other business ownersResources mentioned in this episode:Episode 56 ⎸ Infusing Personality into Your BusinessEpisode 13 ⎸ How to Use Email Marketing in Your Bookkeeping Business (Email Staircase)Email Marketing Membership (affiliate link)Meet LizThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.Connect with Liz
When I ask guests to be on my podcast, it is because there is something pretty special about who they are more than what they do. Liz has a spirit that spreads inspiration, positive energy, and full-on joy! You may be listening to hear about how she managed to land in the top 4 on the hit TV show Survivor. Yes, we talk about that...and so, so, much more! The Fresh Princess of Email Marketing, Liz Wilcox, is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email "knot" with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach. I am so grateful for my time with Liz. GO FOLLOW HER If you have an email list, The Fresh Princess of Email Marketing, Liz Wilcox, is on a freakin' mission to help more businesses sell through email with a simple 3 step approach. Join her membership for inspiration and wisdom! Thank you, Liz, for being so much more than a "Survivor" ;-) Listeners, if this episode inspired you, leave a comment, contact me directly, and we can chat more! If you enjoyed this episode. Please leave a review. It helps to inform future episodes.
If you're a survivor fan like I am, you're going to love this episode. And if you're a mom coach who wants to grow their business in a deliciously organic way with email marketing, you're really going to love this one, because I have Liz Wilcox in the house. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In this conversation she shares her genius on how to turn followers into customers with email, get an email list of 40% customers and clients and how a healthy list that's well nurtured makes that happen. Featured on the podcast: Sign up for Liz's Freebie and get her welcome sequence template and subject lines list right here. Want to go for her monthly membership that sees you having all your future emails practically write themselves? Join her Email Marketing Membership right here (my affiliate link so thanks!). Like the show? Leave a review here. And a great way to not miss an episode is to subscribe to the show while you're at it.
In today's episode, I'm thrilled to be joined by the vibrant, 90s-loving email strategist, Liz Wilcox! Known for her “Fresh Princess of Email” approach, Liz helps entrepreneurs simplify email marketing and make real money from their email lists—without feeling overwhelmed or stuck.We'll break down her no-nonsense, 20-minute newsletter framework that will have you writing emails like a pro, without overthinking or stressing about perfection. If your inbox is more unsubscribe than subscribe, Liz is here to show you how to turn that around!We also chat about how often you should send emails, what really works in email marketing, and how to stay relatable and connected with your audience.If you've been stuck on what to say or when to send emails, this episode is full of actionable tips that will help you build better relationships with your subscribers—and make more money while staying true to yourself.Here are the highlights:(3:37) Liz Wilcox's Background and Email Marketing Journey(5:58) Challenges and Misconceptions in Email Marketing(10:08) Frequency and Content of Newsletters(14:45) Overcoming Objections to Email Marketing(24:47) Growing and Monetizing Email ListsMore about Liz:The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.Get Liz's FREE newsletter bundle here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/Learn more about Liz here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/Affiliate links - If you choose to work with Liz, I will receive a little kickback, however I don't endorse anyone who I haven't or wouldn't work with myself. To find out more:Website: www.pollylavarello.comInstagram: https://www.instagram.com/pollylavarello/Free masterclass: https://pollylavarello.lpages.co/evergreen/This podcast is proudly produced by The Podcast Boutique
Melissa Esmerelda creates ethical, science-backed sales copy and strategy that converts and connects with your audience. She spent nearly a decade in the legal field litigating hundreds of cases and pivoted to writing copy during the pandemic (while playing rugby all over the country at the same time). Her legal background honed my investigative and organizational skills which have enhanced my copywriting career. She combines research-driven, data and strategy-led writing with creative storytelling to get to know clients and their offers on a deeper level. This has resulted in her work helping clients generate millions of dollars in revenue. She specializes in:
If you hate email as much as most entreprenuers do, this episode is for you. Email marketing is a must for any small buiness. But connecting with customers in their inbox can be challenging, and time consuming. Liz Wilcox says it doesn't have to be! Join Jim on this deep dive with Liz on the subject everyone loves to hate: Email Marketing? What does it mean, how do you use it to your advantage, and where do you begin? You'll learn how to write a good subject line, and how that is NOT the most important thing to get people to open your email. Discover the different types of email, when to send them, and what they should say. You'll hear some recommended email management platforms, and learn how to determine which one might be best for you. Liz also explains Automations, and how to best use them, or not. You'll understand what DMARC, DKIM and SPF authentications are, and why they're important. Finally, Liz shares her experience on the TV show survivor, and some survival tips that translate to your business and marketing efforts. GUEST BIO The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Connect with Liz: https://lizwilcox.com/ https://www.facebook.com/groups/emailmarketingwithliz https://www.instagram.com/thelizwilcox/ RESOURCES MENTIONED Mailchimp: https://mailchimp.com/ ConvertKit: https://convertkit.com/ ActiveCampaign: https://www.activecampaign.com/ Grit, by Angela Duckworth https://amzn.to/49fBiCc RVE Community Group https://www.facebook.com/groups/therventrepreneurcommunity/posts/460410370968196/ RVE Podcast Episode #164 https://podcasters.spotify.com/pod/show/rve/episodes/RVE-164-How-to-Stand-Out-and-Get-Noticed-with-Ed-and-Liz-Wilcox-ea378t The Virtual Campground https://thevirtualcampground.com/ ~~~~~~~~~~~~~~~~~~~~~THE RV ENTREPRENEURhttps://therventrepreneur.com~~~~~~~~~~~~~~~~~~~~~ Join the RVE community on Facebook!https://www.facebook.com/groups/therventrepreneurcommunity Connect with RVE on all your favorite socialshttps://therventrepreneur.com/connect Got questions or comments for our hosts? Leave us a voice message! https://therventrepreneur.com/voicemail (NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.) Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:https://therventrepreneur.com/guestform ~~~~~~~~~~~~~~~~~~~~~The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simplehttps://rvlife.com You May Also Like: The RV Life Podcasthttps://podcast.rvlife.com/~~~~~~~~~~~~~~~~~~~~~ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rve/message
The Fresh Princess of Email Marketing is back! Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Oh…and she's on the Survivor now, so let's talk about that! (Season 46) If you're overwhelmed by all the noise out there around marketing, email marketing, and storytelling…this convo will ease your pain as she gives her three simple keys to effective marketing. Liz also talks about the growth of her $9 email marketing membership and how she's gone from 900 members on her last appearance (October 2021) to now over 4,000 members and 1,000+ affiliates. We cover: Keeping things super simple Blindly following trends Chasing external measures of success Building genuine connections with customers The hype around storytelling Staying top of mind through consistent communication The three keys to effective marketing Being relatable Connect with Liz: https://www.instagram.com/thelizwilcox/ Liz's $9 Email Marketing Membership (Affiliate link) Oh and Survivor Season 46 (yes Liz is on it) may be the most entertaining thing I've ever watched. Do yourself a favor and tune in! TLDR: If you're overwhelmed by all the noise out there around marketing, email marketing, and storytelling…this convo will ease your pain as she gives her three simple keys to effective marketing. This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it's not the thunder that grows flowers, but the rain. Support & Connect Podcast website: subtleartofnotyelling.com Join theboxcommunity.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/artofnotyelling/message Support this podcast: https://podcasters.spotify.com/pod/show/artofnotyelling/support
The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list...and how I will into the future. So tune in as we talk copy, and see you back here in four years to find out if Liz's predictions are wrong or right!______________________________________________EPISODE 110.Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox______________________________________________Get to know your guest expert, Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.She's best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketingReach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more
In episode 480, Liz Wilcox teaches us simple, yet effective email marketing strategies, including how we can streamline the writing process and make our emails relatable. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker. She shows small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Liz is best known for her 3500+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this episode, you'll learn the different components of a welcome series, simple ways to structure newsletters and how to reframe the way you think about email. - Email marketing is a MONEYMAKING activity. - You're converting FOLLOWERS into FRIENDS into customers. - Use a well-structured WELCOME SERIES to convert a follower into a friend. - Add an essence of your PERSONALITY and VISION in your welcome sequence. - Share your VALUES, so that your email subscribers know what to expect. - Be RELATABLE in your emails - that means it's okay not to be perfect! - The simplest way to properly warm up a NEW LEAD. - Simplify your emails so that you can STAY CONSISTENT with weekly newsletters. - How to write emails that DON'T suck or SUCK UP TIME. Connect with Liz Wilcox Website | Instagram
We're revisiting some of your favourite episodes from 2023 by diving into my most popular episode of the year!Does the idea of email marketing and having to write your weekly newsletter make you break out in hives? You're going to have an entirely new perspective about it after this conversation!Email marketing rock star and 90's pop culture guru, Liz Wilcox helps business owners and entrepreneurs write emails that people not only want to read...but they buy from as well. She joined me to talk about...How to turn a follower into a friend and then into a customer using email marketing The easiest way to write a solid welcome sequence that shows off your personalityThe best strategies to use in order to simplify the email marketing process to see better results without adding more to your plateIf you're looking to change your relationship with email so that it works for you instead of feeling like another chore in your business, this is the episode for you!About Liz Wilcox...The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.Follow her on the 'Gram and download her Mega Email Swipe File. Listen to the Top 10 Episodes of 2023!Episode #138: Simplify Your Email Marketing Strategy with Liz WilcoxEpisode #216: Steal My Email Marketing Strategy (+ templates)Episode #130: The Best Tools to Help Start (and Grow) Your Online BusinessEpisode #160: Why Most Digital Offers Don't Sell and How to Ensure Yours Will (Podcast Workshop Day 1)Episode #131: The Top 10 Online Course Mistakes I Made (That You Should Avoid)Episode #140: 5 Sales Page Mistakes That Are Stopping People From Buying from YouEpisode #134: 6 Ways to Turn Your Expertise into an Online OfferEpisode #137: How Stepping Back From Social Media is Making Me More MoneyEpisode #161: Should You Create a Digital Course or Membership? (Podcast Workshop Day 2)Episode #218: Using Influencer Marketing to Grow Your Business with Sara Ballantyne
FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklisthttps://docs.google.com/spreadsheets/d/1Mt6eOX2wxCM61uhGc0WoSVWSlemUJRP0T9mfgBk2o-M/edit#gid=1837668272How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not.Making huge improvements is all about finding dozens of small wins, stacking them on top of each other, and letting the improvements compound.In this episode, Nick Flint, our Email Strategist at OMG, breaks down 8 Email & SMS tests you need to run right now! We talk about how Email & SMS can improve EVERY other channel. We're talking Google Ads, YouTube ads, Facebook, Amazon - ALL made better by leveraging Email & SMS.Here's a peek at what we cover. Why opt-in rate is NOT the key metric, you need to measure for your opt-in pop-up. (And why that spinning wheel might be doing more harm than good.)How making some prospects “work for it” can increase purchases and email engagement.Should you show your price in emails or make people click to see the price?How Everyday Cali used a creative “break our site” offer to drive engagement and get solid customer feedback.Plus, much, much more…
What is the best way to increase revenue without needing more clients? Well first, it helps to not assume that current clients know all the different ways they can work with you. If you understand a client's journey, you can offer services and products that naturally align to where they're headed. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kathy Farah brings up questions about how to make more money with less clients in an on-air coaching call on this episode of the Sales Maven Show. Kathy Farah is the founder of Kathy Farah Consulting, LLC, where she helps businesses effectively engage customers and drive revenue through email marketing. Her experience of over sixteen years in the corporate world gave her a project and systems management background of valuable insights into how technology can boost business efficiency. Kathy's talent for breaking down daunting tasks into manageable steps has made her a sought-after Email Strategist. In today's episode, Nikki and Kathy talk about focusing on upsell strategies to increase the revenue of an existing client base. Kathy talks about how she guided numerous entrepreneurs in simplifying their complex systems with easy-to-follow email marketing strategies. As an Email Strategist, she understands the value of strong client relationships and aims to increase revenue by focusing on longtime customers more. Listen as Nikki and Kathy talk about blending upsells into the lifetime value of repeat clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:42] - Kathy Farah helps entrepreneurs engage their audience through email marketing. [02:22] - Are you unsure about the connection you have with your audience? [04:36] - Is segmenting an email list truly important? [06:25] - Kathy explains why a small and engaged email list is better than having a large email list. [09:21] - What does it mean to “clean” your email list? [12:14] - What is the best way to increase revenue without needing more clients? [15:09] - Are you offering services and products that complement your client's journey? [16:40] - Nikki explains the idea of an AND-sell and an OR-sell when doing an upsell. [19:10] - Your job is to put offers in front of your clients and let them decide if they want it. PART 1 [21:22] - Your job is to put offers in front of your clients and let them decide if they want it. PART 2 [23:42] - Nikki shares a quick question to help you check if clients are interested in an upsell. [25:51] - How can you plan add ons for your offers? [27:59] - Nikki talks about sharing offers with the clients you know you can impact and serve over time. [29:34] - Kathy learns a lot from the questions different Sales Maven Society members share. [31:19] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kathy: Kathy Farah LinkedIn Free Resource: 4 Email Strategies to Re-Engage Your List...even if it's been a while since they've heard from you
Welcome back to the podcast - I'm so excited to share this weeks interview with you today… and I'm a little embarrassed to admit, but I totally fan-girled all over this guest. Let me introduce you to Liz Wilcox. Now if you haven't heard of Liz, she is a rockstar when it comes to all things email marketing - but not only that, she's started and built a $9 membership that has changed her life. Today, we're digging into it all. Grab a pad and pen and let's go!WE CHAT ABOUT:Liz's journey into the world of email marketing and how it changed her life as a single mom to a toddler. Where can you start when you think about email marketing if you're don't think you need it or you feel awkward about it.How to think about unsubscribes when it comes to your email marketing.What it has looked like for Liz building her email marketing membership and why she chose to only charge $9 a month - and has kept it at that price. ABOUT LIZ: The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.CONNECT WITH LIZ: Membership: Email Marketing Membership (*affiliate link)Website: Liz WilcoxInstagram: @thelizwilcoxCONNECT WITH KYLIE:Join our free FB group: The CEO Mom Community with Kylie KellyInstagram: @_kylie_kelly_Have you heard about The Spotlight Club?The Spotlight Club is a low-cost membership that will give you monthly support from Kylie to turn the spotlight on your business and increase your visibility. With monthly trainings on different visibility strategies (bundles, summits, traditional PR, freebie swaps etc) as well as templates, swipe copy, group coaching calls, Q & A... you'll have everything you need to take your business to the next level and grow your email list for just $19 a month! Click here to join the waitlist - doors will open again soon!
#56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.CHAPTER MARKERS:00:01:16 - Importance of Email Marketing00:06:04 - Building An Email List00:09:34 - Opt-in Strategies and Compliance Tips00:12:08 - Lead Magnets to Grow Your List00:18:08 - Setting Expectations and Sprinkling in Sales00:27:15 - The Importance of Cleaning Your Email List00:30:28 - The Power of Email Marketing vs. Social MediaCONNECT WITH LIZ WILCOX:+ Website+ Instagram+ Email Marketing Membership - Only $9/monthFOLLOW THE LEADLINE PODCAST:+ Website+ Instagram+ YouTube--This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!Support the show
Connie's motivational quote for today is by – Karl Murray, “Focus on growing your list all the time as newer subscribers are more engaged, adding to healthier open rates and ROI.” Three years ago, I met my business coach, and one of the first things we addressed was starting an email list. Before COVID, I had done everything live, so I had no email list, nurturing email sequences, lead magnets, digital programs, and so on. I had yet to learn what a lead magnet or email sequence even meant. Today, I see and know the value of sharing QUALITY content with my peeps and giving them a chance to get to know me before they ever think about buying from me. I have to earn that trust, and emailing is a great platform to achieve that trust. Watch it on YouTube: https://youtu.be/Uq6j56iiUN8 About Liz Wilcox: Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic,” and turn it into emails that people want to read and, most importantly, purchase from. How to Get in Touch With Liz Wilcox: Website: https://lizwilcox.com/ Email: admiN@lizwilcox.com Liz's Free Gift: https://lizwilcox.ck.page/4072e76815 Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://whitmanassoc.com/csa/ All-Star Community: https://changingthesalesgame.mykajabi.com/All-Star-Community Infinite List Community: https://mneeley.ontraport.com/t?orid=12172&opid=53 Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. She's a serial entrepreneur with a serious sense of humor. Aside from being a walking 90s pop culture encyclopedia, she is a dedicated email marketer on a freaking mission to make sure every entrepreneur out there not only believes that email marketing works, but that it can work for them. What you'll learn: -How to Write a Newsletter in 20 Minutes -What to do with open rates now that Apple has messed that up -Writing a welcome sequence that converts new leads into buyers Watch the episode on YouTube: https://youtu.be/oIg7EIQ9Jjw Find Liz Wilcox Online: Website: https://lizwilcox.com/ Facebook: https://www.facebook.com/groups/emailmarketingwithliz Instagram: https://www.instagram.com/thelizwilcox/ Access Liz's free resource: Access an already-written welcome sequence, 3 newsletters to swipe, and 52 subject lines. It's everything someone needs to get started with email marketing, even if you've never sent one email so far. https://lizwilcox.ck.page/4072e76815
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. She's a serial entrepreneur with a serious sense of humor. Aside from being a walking 90s pop culture encyclopedia, she is a dedicated email marketer on a freaking mission to make sure every entrepreneur out there not only believes that email marketing works, but that it can work for them. What you'll learn: -How to Write a Newsletter in 20 Minutes -What to do with open rates now that Apple has messed that up -Writing a welcome sequence that converts new leads into buyers Watch the episode on YouTube: https://youtu.be/oIg7EIQ9Jjw Find Liz Wilcox Online: Website: https://lizwilcox.com/ Facebook: https://www.facebook.com/groups/emailmarketingwithliz Instagram: https://www.instagram.com/thelizwilcox/ Access Liz's free resource: Access an already-written welcome sequence, 3 newsletters to swipe, and 52 subject lines. It's everything someone needs to get started with email marketing, even if you've never sent one email so far. https://lizwilcox.ck.page/4072e76815
In today's episode I'm chatting to Liz Wilcox, an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. Topics Discussed: Liz's story How to choose the best email platform for YOU The secret behind increasing your open rate - hint it's not just your subject line Why you need people to reply to your emails How to get people to reply Subject lines and how to optimize them Adding personality to your emails Embracing being the face of your biz How to stand out from your competition 3 tips to increase your open rates How not to be predictable Storytelling vs. documenting How often should you really be sending out emails Unsubscribes and what you need to know Segmenting your email list Improving deliverability Red flags you may be unintentionally sending One book Liz recommends If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching ______________ LINKS MENTIONED: Website: https://lizwilcox.com Instagram: https://www.instagram.com/thelizwilcox/ Book: Real Artists Don't Starve: Timeless Strategies for Thriving In The New Creative Age by Jeff Goins ______________
Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
Today's show might just be the game changer you've been hoping for if you know you should send regular emails but that's where it ends. You tell yourself you'll get to it in the future and then bump it back week after week until it finally drops from the list. Or you've sent out a few emails, maybe even years ago, and just couldn't make the connection with the effort put into results that make it worth it. This all changes right now! Liz is here to present a fresh approach to email marketing. You'll hear why it can bring in additional sales and how to make it so much easier than you've been approaching it in the past. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist who shows small business owners how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built her third business into a multiple six-figure party that just won't quit! Liz Wilcox is on a mission to help more businesses package up their magic and sell through email in a way that leverages their personality, vision, and values. She's also a walking 90s pop culture encyclopedia for a unique teaching style you're not likely to forget anytime soon. Email Copy For More Opens And Sales The secret to creating a relationship with your subscribers. Liz's Email Staircase system. Why it's crucial to remember there's a real person on the other side of that email address. Who your BEST customer is. Ideas for what to put in your emails. How to invest in your customers so they invest in you. The key to being relatable - people buy from businesses they trust. How to get people to like and trust you. Who to scrub from your list. And tons more! Tune in to this episode PACKED with tips to help you write email copy that gets more opens and more sales! Resources Mentioned GBU Topics Directory Liz's Contact Links Website | Facebook | Instagram Join Our FREE Gift Biz Breeze Facebook Community Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts |
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. 00:00 - 00:09 “When you lead with your personality, vision, and values; that's when you can really create a community of people that love your work; and that you love to serve.” 00:10 - 00:29 Welcome to Peppershock Media's Marketing Expedition Podcast 00:30 - 01:33 Liz's Bio 01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget 10:22 - 11:06 Welcome to the show, Liz! 11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing 14:01 - 18:56 Email staircase strategy 18:57 - 21:56 Growing your email list through referrals and affiliates 21:57 - 23:33 Creating a community with a newsletter club 23:34 - 25:35 Simplifying email marketing while having fun 25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let's do this! 26:22 - 29:15 How branding can assist you in connecting with your audience 29:16 - 31:22 Liz and Rhea relating to the 90's pop cultures 31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you 32:39 - 36:24 Creating a proper welcome sequence 36:25 - 38:18 Reach out to Liz and hit the hot pink button! 38:19 - 38:41 Thank you so much, Liz! 38:42 - 39:00 Give us a review! Enjoy your marketing journey! 39:01 - 39:47 Join The Marketing Expedition Community today! #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding
In this episode, Host Paola Soares chats with Email Strategist and Keynote Speaker, Liz Wilcox. Wilcox shows small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure business! she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this interview she shares why it's crucial that every business owner needs to have an engaged email list, the do's and don'ts of email list writing and how to get your email list to engage in your emails… This and more… Connect with Liz: Lizwilcox.com Liz Instagram:@thelizwilcox Let's Connect: 2 Year Anniversary Survey! : https://forms.gle/fMyriPw7URuBpQH2A Instagram: @butfirstshefailed Paolasoares.com Paolasoares.com/courses Weekly But First, She Failed Newsletter Sign up/ Your Boss Woman Profile Quiz But First, She Failed FB Community Email me: Paola@Butfirstshefailed.com
Today I am chatting with Liz Wilcox. Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In this episode, we talk about how to create emails that convert your listeners into buyers so if you're wanting to create magical emails, then this episode is for you. Links Mentioned: Rob Has a Podcast Connect with Liz: Website Instagram Email Marketing Membership Connect with Jenny: Instagram
Does the idea of email marketing and having to write your weekly newsletter make you break out in hives? You're going to have an entirely new perspective about it after this conversation!Email marketing rock star and 90's pop culture guru, Liz Wilcox helps business owners and entrepreneurs write emails that people not only want to read...but they buy from as well. She joined me to talk about...How to turn a follower into a friend and then into a customer using email marketing The easiest way to write a solid welcome sequence that shows off your personalityThe best strategies to use in order to simplify the email marketing process to see better results without adding more to your plateIf you're looking to change your relationship with email so that it works for you instead of feeling like another chore in your business, this is the episode for you!About Liz Wilcox...The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.Follow her on the 'Gram and download her Mega Email Swipe File.
Tara Lassiter is our guest on the 326th episode of The Copywriter Club Podcast. After a 12-year career as a model and actress for QVC, Tara shifted into the copywriting space and became an email strategist. Whether you need to up your networking skills, need to make faster decisions, or you want to dabble into the world of TikTok, you'll find yourself scribbling notes through the entire episode. Why Tara went from model and actress for QVC to email strategist. How is QVC similar to copywriting? Where she found her first copywriting clients. How The Copywriter Accelerator helped her propel her business forward. Do you brag about yourself? Here's why you should. Dating vs marrying your decisions. How to hone in on what your audience wants to see from you. How to go from overthinking to taking action and accomplishing. Starting on TikTok – where do you begin? Create two versions of yourself… Here's how. How to get more done with a limited amount of hours. Navigating the challenge of shifting from copywriter to strategist. Why you absolutely need to find a network and how it'll change your business (and life). How to tap into your current network if you've never done it before. The added benefit of creating frameworks and how they help you AND your clients. Being realistic about your time and why setting realistic expectations is vital. How Tara balances being a homeschool mom, business owner, and wife. Is it really about being the breadwinner? The advice she would give to her past self. Listen to the episode below or read the transcript. The people and stuff we mentioned on the show: Join The Copywriter Accelerator waitlist The Copywriter Think Tank Kira's website Rob's website Tara's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 157 Episode 269 Full Transcript: Rob Marsh: Imagine for a minute selling more than a million dollars worth of a product in about an hour's time. What should you get paid for something like that? What would you learn from that experience, and how could you repeat that with other clients? Our guest for today's episode of the Copywriter Club podcast did exactly that. Copywriter and customer journey strategist, Tara Lassiter, helped sell a million dollars of lotion on QVC and made $100 for her effort. She joined us to share how that experience, along with the Copywriter Accelerator and a great network that she has built around her, helped launch her career as a copywriter. We think you're going to like this episode. Kira Hug: But first, this podcast is sponsored by the Copywriter Accelerator. Shocking, right? Tara was a member, she's an Accelerator alumni member, so you'll hear a little bit more about the program in this conversation. Before that, it is a five-month coaching and Mastermind program for copywriters who want to build a profitable copywriting business and get closer to the 10K-a-month mark. If you feel like that could be you and you want the support and the systems and the blueprints to help you get there, along with coaching from the two of us and the support of a tight-knit community, we've bundled it all into the Copywriter Accelerator. We know it works because we've been doing it for five years now. So if you have any interest, you can jump onto the waitlist, and we will drop the link to that in the show notes. Tara Lassiter: It started a long time ago, a little over a decade ago. In my past life, I was a model and an actress. My main client was QVC. There was one particular show, an hour-long show, where I had rubbed lotion all over my body for an hour. At the end of the hour everyone started to cheer. It was because we had sold a million dollars worth of body butter. I started to cheer and cheer and cheer.
In EP 59 of The Wild Womn Hotline, we are joined by Liz, Wilcox (aka The Fresh Princess of Email Marketing) who answers every question you could possibly have about growing your audience and selling your offers with email marketing. From ways to get your first 100 subscribers, all the way to launching products/services and creating successful sales, this conversation with Liz covers it all! And if you're new to Liz Wilcox - she is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Want to connect with Liz? You can follow her on Instagram @thelizwilcox or check out her website at lizwilcox.com. And don't forget to grab her FREE starter kit for building your email list that includes templates for a welcome sequence, 3 newsletters, and 52 subject lines! --- Support this podcast: https://anchor.fm/the-wild-womn-hotline/support
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode23 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they've experienced, what they learned, the support they tap into to get through failure and more…In this episode, we're talking with Liz Wilcox. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach.What comes to mind when Liz hears the word failure:Knowledge. "It's not failing, it's just moving you on a different path with more knowledge" cliche but true.Topics discussed:Losing yourself in your businessNavigating partnershipsWhy it's all about what you learn from itNot forcing yourself to do things that aren't authentic to youTwo critical questions to ask yourself to help with decision makingConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week's guest Website: https://lizwilcox.com/ Instagram: https://www.instagram.com/thelizwilcox/ Facebook FreebieLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview
Super excited for you to hear this conversation with The Fresh Princess of Email Marketing, Liz Wilcox! We talk about everything from setting up a list, lead magnets, welcome messages and nurture series, and how to use them in your Pilates, fitness, or yoga business.My email game has has gotten so much better since I've been working with Liz in her $9/month Email Marketing Membership. YES - $9/month!Listeners can receive the free email swipe file we discuss here (click FREE EMAIL SWIPES) - https://fitlynda.com/LizWilcoxAbout Liz:The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.Links:Website: https://fitlynda.com/LizWilcox$9/month Email Marketing Membership: https://fitlynda.com/emmmonthlyBlack Friday 2022 - Email Marketing Yearly Pass with Bonuses: https://fitlynda.com/EMMYearlyFB: https://www.facebook.com/The-Liz-Wilcox-103239837942432IG: https://www.instagram.com/thelizwilcox/Our Sponsor:The Amino Co makes essential amino acid supplements that actually work! I've been using Heal since I had this pesky left meniscus knee injury a few weeks ago, and it's definitely helping me. I'm more active, and using fewer pain relievers.Try Heal for yourself! Save 30% and get a free gift with your first purchase when you visit https://aminoco.com/goddess and use coupon code GODDESS.Music by Nerd SaladLove the podcast? Please review on Apple or Podchaser, and help support my work on Ko-Fi.Thank you! Start your podcast today at Buzzsprout
Do you want to create more authentic connections with your customers through email? Then you're going to want to tune into this. THIS WEEK'S TOPIC:We're going to cover the three main pillars of ethical marketing, and how can you implement those in your emails. We'll also help you understand email's better practices and how to implement them in your business. lastly, how Yuval's journalism job at 17 on a national radio station led her to become a business owner who does ethical email marketing.Y ou will also learn:How you can sell without being sleazyWhy email marketing is something you need to invest inWhy storytelling, consent, and transparency are the way to goTHIS WEEK'S GUEST:Yuval Ackerman is the person you want to work with when you want to promote your brand without all the possible sleazy sales tactics in the email marketing roam - but don't know how to do it yourself.As an ethical email strategist and copywriter, she helps entrepreneurs and companies tell their stories and sell without feeling guilty (and even having fun on the way!).She believes that email is a wonderful platform to create real and honest connections with your audience while cutting the unreliable "middleman" of social media.When she's not thinking about witty and ethical ways to help her clients market themselves, Yuval enjoys anything food-related, songwriting, and hosts a conscious relationship podcast named "Loving Against My Instincts".Support the showBrought to you in partnership with:Agency For Change - Agency for Change is an uplifting podcast from KidGlov that aims to tell feel good stories from around the world. Every week, you'll hear from changemakers who are using their power to address real issues and improve lives through their nonprofits, programs, products or services. And you'll learn about the role each of us can play in making our own positive change.
Social Slowdown: sustainable digital marketing for entrepreneurs
You're sick of posting day after day on social media, only to do it over and over again in order to get any smidgen of sales. If this sounds like you, then this episode is for you!In this episode, I'm speaking with Liz Wilcox, the email marketing expert. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She's best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach. We talk all about how you DON'T need to rely on social media to market your business and how you can utilize the power of email marketing to get people interested enough to buy from you. We also discuss:How to get people to actually open your emailsEmail vs. social media marketing for your bizDiversifying the ways you make moneyGet Liz's Email Marketing Membership for only $9Learn more about Liz and email marketingFor the full show notes, transcript, and more, visit socialslowdown.comSupport the show
If email marketing makes you feel overwhelmed and sweaty in the palms, and you don't know where to start, you are in the right place. We have with us today Liz Wilcox, the self-proclaimed Fresh Princess of email marketing. She is an Email Strategist serving bloggers, online business owners and freelancers helping them build online relationships, tap into their uniqueness and package it into emails that people want to read and buy. Liz shares with us how she fell in love with converting email subscribers into paying customers by leveraging the power of a strategic email. She reveals simple tips to help you overcome email marketing stress, make email-writing fun, and build better relationships with the people on your list. What You'll Learn: - Email marketing doesn't have to be intimidating - How to use emails to build authentic customer relationships - Social media versus email marketing - Set expectations to reduce email stress - Four types of emails for a successful client onboarding - Email works because it's consent-based - How to start building an email list from scratch - Drawbacks of consuming too much information - What is the 20-minute newsletter? - You don't need high-ticket offers to succeed in business - How to turn a follower into a friend and eventually into a customer Email marketing is as powerful as it's ever been. But why are most business owners still ignoring it? Yes, social media can be a powerful business tool. But email remains the most effective channel for acquiring new customers and driving revenue. As Liz explains, for every $1 spent on email marketing, you can expect a $40 ROI. Links and Resources: - Liz's Website (Get the Swipe File Freebie here!) https://lizwilcox.com/ - Liz's Instagram https://www.instagram.com/thelizwilcox/ - Join the Hell Yes Guest Waitlist Here: http://work.kellymosser.com/course - Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/ - Check out my website https://kellymosser.com/
This week we are going to learn from the fresh princess of email, Liz Wilcox who is going to show us why email marketing is so important and how we can use it to get more customers and sales. Liz is relatable and down to earth, and she is going to show us how to build a great email list that will be our most valuable asset. Liz Wilcox is an email marketing expert who helps businesses build strong relationships with their subscribers. She is known for her relatable, down-to-earth approach to email marketing, and her programs and memberships offer valuable insights and strategies for anyone looking to improve their email marketing game. Does this sound familiar? You've been told to use email in order to get more customers and sales, but it's not working and you're feeling the pain. If this resonates with you, this episode is for you. Liz explains that email marketing is very consent-based and that it usually has a high return on investment. She also outlines three things that people need to do in order to be successful with email marketing: invest in subscribers, share in a relatable way, and stay top of mind. Here are the steps you need to follow to also get more customers and sales.: 1) Invest in your subscribers - show them that you are invested in them and in the industry that you are in. 2) Share in a relatable way - be relatable to your subscribers so that they can connect with you. 3) Stay top of mind - be consistent with your email marketing so that your subscribers think of you when they need something that you offer. Resources: The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Other episodes you'll enjoy: Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/ 3 Success Steps in Building a Human Marketing Funnel- https://paulcopcutt.com/episode83/ How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1- https://paulcopcutt.com/episode82/ Connect with me: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/c/PaulCopcutt/ Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. Chapter Summaries: [00:00:00] - Your email list is one of the most important marketing assets you can have in your business. If you can show that you're invested in your subscribers, you can share in a relatable way, and you stay top of mind for your customers. [00:00:49] - Liz Wilcox shares her tips on building a great email list with Paul. [00:02:04] - Paul and Liz discuss the benefits of email marketing. Email marketing is effective because it's consent based. [00:04:10] - For every dollar invested in email marketing, you can get up to $40 in return. Email marketing is inexpensive compared to paid advertising or networking events. It's about content and consistency when you get it right. And consistency is the key to success. [00:05:12] - In order to make friends in the inbox, one needs to invest in them and share in a relatable way. When Liz first started in the email game, he started off as an RV travel blogger and her ideal customer was a man in his sixties. [00:10:05] - People looking for a way to increase consistency in the number of emails they send to subscribers. [00:13:52] - In general, Liz recommends emails that are 400 words or less, keeping them as short and sweet as possible. People are busy and their inbox is crowded, so you don't have to tell a story to connect. [00:18:23] - Liz sent an email recently about being stuck in the airport. It's easy to be relatable when you've been there before. Home Alone is a very relatable movie about someone being stuck at the airport and trying to find their way back home after getting lost. [00:19:17] - According to Liz, the content of an email marketing newsletter should be content specific and relatable. She believes that writing for the Internet is not the thesis or the essays that every teacher had described to do. She recommends writing a very short to-the-point personal update. [00:25:29] - Eminem, aka Slim Shady, is a personal brand that inspires Liz. He has almost 20 albums and is about to be inducted into the Rock and Roll Hall of Fame in 2022. He's the number one artist streamed on Spotify from the 90s and is one of the top three streamed artists of all time. [00:29:53] - Liz recommends the business book Real Artists Don't Starve by Jeff Goins. It's all about how you can make money in the digital age and how creatives can thrive in this digital age. [00:30:56] - Liz uses a tool called Ecamm Live, which is a live streaming software for Mac's. It has a virtual camera feature. Liz uses it for live trainings. [00:33:08] - Will Smith is one of Liz's childhood heroes. Will Smith talks about how he was able to accomplish so much as a kid. His dad told him to focus on one thing at a time.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She's best known for her 1800+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. Key Takeaways Is email still an essential medium in business today, and if so, why is it sometimes overlooked?Fostering intimate relationships and emulating the kind of experience that gets the customer excited to open your emailWhy some people are seemingly afraid of writing emails because they are lacking in the skill; with respect to an audience of one versus the audience of manyUsing a more relatable human approach as an email writing strategy, in order to make real connections, and turn your list into friends and eventually into customersHow writing an email differs from writing a newsletter and the techniques that anyone can use to simplify this process so that it fits into their individual marketing strategiesHow to make the subject line stand out so that the recipient is willing to open it and give it first priority The common mistakes people make when doing email marketing and how to avoid these pitfalls Liz gives us her perspective on why she advises against people sharing their life stories in their emails and (or) newslettersThe recommended number on an email list that anyone can start with; the beauty of starting with a small email list, and what are examples of affordable email providers that people can start out with Connect with Liz Website - https://lizwilcox.com/ LinkedIn - https://www.linkedin.com/in/liz-wilcox-58740b1b0 Instagram - https://www.instagram.com/thelizwilcox/?hl=en
Email marketing is the ultimate money maker for eCommerce companies. When you have email marketing dialed in, EVERYTHING else gets better. Your product launches improve, you can spend more on top-of-funnel marketing efforts, convert more abandoned carts, and give your customers a better experience. The list goes on and on. Nick Flint is the lead Email Strategist here at OMG Commerce. He took his knowledge from building his own eCommerce brand while in college and scaled that into successfully running email marketing for brands for the past 6+ years. Here's the deal. Even if you think you're doing pretty well with email marketing, there are at least a few things you can improve on. Grab your pencil if you know you have holes in your email game. You're about to unlock some serious growth for your brand. Here's a look at what I cover with Nick in this episode. Three simple ways to make any subject line better. What to do with your winning email tests. The paradox of sending more emails. How to properly combine email and SMS marketing for better results (without bugging your customers). Two super-fast email hacks that you can digest and implement tomorrow. A simple, no-brainer way to improve your flows. Plus more!
What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is "metrics." Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them. To help us better understand metrics, we welcome back to the show Liz Wilcox (aka the Fresh Princess of Email Marketing). Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. Check out lizwilcox.com
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. Check out lizwilcox.com
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!In this episode, you'll learn Liz's best tips on:How to build your list without using ads;How much email to send and what to write;How to write a subject line that gets your emails opened;Increasing deliverability and click-through rates to make an even bigger impact.The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia's online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.Connect with Julia on other platforms:Instagram: www.instagram.com/juliacampbell77Twitter: www.twitter.com/juliacsocialLinkedIn: www.linkedin.com/in/juliacampbellBlog: www.jcsocialmarketing.com/blogTake Julia's free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
After being made redundant from her New York agency job, Nikki thought she'd go to Israel for a year and freelance as a copywriter. If it didn't work out, she'd come back and get another agency job.7.5 years later her family has grown up in Israel. Their mum is very much still freelance.But she's not a general copywriter anymore, she's since found her niche in email strategy. Building authority and a small team. And a website experience which is pretty unique.In this episode we hear:- how a mastermind changed Nikki's career- how a 'cold' email showed Nikki her niche and landed a dream client- Nikki's very different approach to her website- how building a team isn't as easy as you might thinkand so much more...You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by Pension Bee.The flexible pension for the self-employed.Get set up in minutes and then get back to business.Start saving for a future beyond being freelance. Download the app or head to PensionBee.comPensionBee is authorised and regulated by the Financial Conduct Authority.With investments your capital is at risk. This episode is sponsored by Ahrefs.Time to boost your search rankings with Ahrefs Webmaster Tools - and it's FREE! If the idea of getting Google to work for you sounds confusing, Ahrefs also offers helpful tutorials on Search Engine Optimization.Want to get your freelance site more search traffic?Visit ahrefs.com/webmaster-tools and get this free tool working for you today. New to freelancing? The Being Freelance course is made for you!Steve's rolled up everything he's learnt from over 6 years of conversations with more than 250 freelancers.There's no ‘one way' to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland
EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and serial entrepreneur & email marketing expert Liz Wilcox as they discuss how to package your magic and turn it into emails that people actually want to read and – most importantly buy from. In this episode we talk about: - Making over 7k selling a book about poop - Tapping into pop culture to grow your brand - Writing emails that people want to read and buy from EPISODE NOTES Liz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia. Freebie: Welcome sequence, 3 newsletters to swipe, and 52 subject lines: https://lizwilcox.ck.page/4072e76815 Instagram: https://www.instagram.com/thelizwilcox/ ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by rating & reviewing this show on https://ratethispodcast.com/wiredforsuccess. Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you don't listen on iTunes, you can find all the episodes here. If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/ HELPFUL RESOURCES Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe Looking for great podcast guests for your own show or great shows to guest on? Try PodMatch, the platform that automatically matches ideal podcast hosts and guests for interviews.
Are you tired of spam emails and want to make sure your emails aren't being seen the same way? In this segment, Liz Wilcox walks us through how to successfully craft and market yourself and/or brand via email. Here are 3 Tips to ensure your email gets seen and read 1. Invest in them - know your audience and their needs 2. Share in a relatable way 3. Stay top of mind If you follow these tips, you can turn those followers into customers and create a newsletter in 20 minutes or less. See video here - https://youtu.be/ZZgjcowQjFk WHO IS LIZ? The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. LIZ'S CALL TO ACTION Go to lizwilcox.com and hit the top right-hand button. you'll get - 4-part welcome sequence already written for you - 3 newsletter examples - 52 subject lines GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. We chat about: How Liz handles getting personality getting her personality into her branding How she get's the balance of being a private person but also connecting with her audience The story of how she started her amazing email membership Her surprising top email marketing tip that probably won't be what you expected Where to find out more from Liz Liz's 9$ membership (affiliate link) Liz's Instagram Liz's Facebook Liz's Twitter
Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray. Karsen shares amazing insights, including: How to become a confident copywriter Top tips for growing your email list from the ground up How to build and nurture an authentic community around your brand An alternate approach to using pain points in your brand messaging Grab a drink and listen in to this Marketing Happy Hour conversation! ____ Follow Karsen on Instagram: https://www.instagram.com/karsenmurray/ Karsen's Email 101 Course: https://karsenmurray.com/email-marketing-101 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz Karsen's messaging freebie!: https://view.flodesk.com/pages/624eec8661c35e3b7b289bf5
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist showing bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia. FREEBIE: https://lizwilcox.ck.page/4072e76815 SUMMIT AAP: https://lizwilcox.samcart.com/products/just-presell-it/ COUPON: SUMMIT SUMMIT GIVEAWAY: 30-MIN 1:1 email audit SIGN UP AS AN AFFILIATE: https://lizwilcox.samcart.com/affiliates/signup
In this week’s episode Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very reason. This week he explains how you can educate your users to avoid disasters and the resulting benefit to your MSP Also on this week’s show, is your marketing pot empty with no new prospects in the pipeline? Paul has some great practical advice on how to generate leads quickly Plus, how do you feel about writing marketing emails? If the idea of sitting down to create an email gives you the sweats, Paul’s featured guest will tell you how to take the sting out of email marketing Featured guest Thank you to email marketing specialist Liz Wilcox for joining Paul to talk about how to take the pain out of creating engaging and effective emails newsletters. Liz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopaedia. Connect with Liz on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expe
In this week’s episode Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very reason. This week he explains how you can educate your users to avoid disasters and the resulting benefit to your MSP Also on this week’s show, is your marketing pot empty with no new prospects in the pipeline? Paul has some great practical advice on how to generate leads quickly Plus, how do you feel about writing marketing emails? If the idea of sitting down to create an email gives you the sweats, Paul’s featured guest will tell you how to take the sting out of email marketing Featured guest Thank you to email marketing specialist Liz Wilcox for joining Paul to talk about how to take the pain out of creating engaging and effective emails newsletters. Liz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopaedia. Connect with Liz on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expe
Liz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their … Continued
Liz Wilcox is an email strategist, helping bloggers build online relationships, package up their magic and turn it into emails that people want to read. And most importantly, purchase from. She started as a blogger three years. And during the three-year time, she has gained tremendous experience in email marketing and connects with readers.And later on, she figured out how to sell effectively through email marketing. After she sold her blog, she became a full-time email strategist to help people craft amazing emails, connect with their subscribers, and improve the business's top line. Today we're going to talk about her personal experiences as a blogger, talking about RV life, as well as her first success and how she later became an email strategist, and what are do's and don'ts about email marketing. Check out her book Tales from the black tank. Visit Liz's website and follow her on Instagram. --- Send in a voice message: https://anchor.fm/fasttrackpodcast/message
If you've been wanting to learn more about email marketing--or laugh out loud when listening to an inspirational story--this episode is for you! Email Strategist & Serial Entrepreneur, Liz Wilcox, joins me to share her insights into leveraging email marketing to build revenue and sales in business. Liz also opens up about her family, childhood, and entrepreneurial journey--which began with an #RVlife blog that became so successful, she sold it! SHOWNOTES (1:15) Jackie Intro (3:25) Liz Intro (4:20) How Liz got her start with an #RVlife blog (13:00) Email marketing break-down for beginners (23:45) Liz's personal definition of success (24:00) “Show other people what's possible” (26:50) Happiness is a choice (37:35) Liz's next level of success (48:12) Advice to young entrepreneurs Please leave a review on Apple Podcasts! Links Mentioned Liz's Website: https://lizwilcox.com/ Liz's Instagram: https://www.instagram.com/thelizwilcox/ Schedule a Success Breakthrough Call with Jackie: https://calendly.com/jackiekossoff/success-call
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