Podcast appearances and mentions of brain glue

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Best podcasts about brain glue

Latest podcast episodes about brain glue

B2B Radio
Unlocking the Mystery of Brain Glue: Transform Your Sales with Emotional Selling

B2B Radio

Play Episode Listen Later Dec 17, 2024 30:00


James I. Bond is a distinguished expert in behavioral management and business marketing. With over 13 years of experience leading Southern California's premier behavioral management firm, he has collaborated with top-tier U.S. businesses. James previously ran an advertising agency in Montreal and is a former workshop chairman for a U.S. Small Business Administration resource partner. Additionally, he has shared his expertise as a guest speaker at several Southern California universities. James is also the acclaimed author of the book "Brain Glue." Please learn more about James I. Bond at www.YesBrainGlue.com In this episode of Mr. Biz Radio, host Ken Wentworth talks with James I. Bond, a behavioral management and marketing specialist. James introduces "Brain Glue," a method for improving marketing through emotional selling and memorable messaging. He discusses how his work with major companies led to this discovery. James explains how emotionally-engaging marketing messages can resonate with audiences. He uses examples like phrases from O.J. Simpson's trial and names like "Squatty Potty" and "Pop-Tarts" to showcase how alliteration and metaphors create lasting impressions. The episode provides strategies for marketers to enhance their branding and achieve business success. Key Takeaways: - Emotional Selling Power**: Effective marketing relies on emotional connections rather than purely logical reasoning, as emotional appeal can significantly enhance customer engagement. - Crafting Memorable Messages**: Utilizing literary devices like rhymes, metaphors, and alliterations can make marketing messages more memorable and impactful. - Strategic Naming**: Names like "Men are from Mars, Women are from Venus" and "Squatty Potty" illustrate the importance of clever and engaging product titles in driving sales. - Sense Elevation in Branding**: Engaging multiple senses through marketing, as seen in campaigns like Wendy's "Where's the Beef?" and M&M's "Melts in Your Mouth, Not in Your Hands," can help brands stand out. - Businesses should aim to capture attention within the first six seconds with compelling and intriguing messaging to maximize impact. --- Support this podcast: https://podcasters.spotify.com/pod/show/mrbiz/support

The Curiosity Chamber
James Bond - Brain Glue

The Curiosity Chamber

Play Episode Listen Later Nov 14, 2024 63:51


Join me in welcoming, Bond....James Bond to the podcast! As we dive into the creative parts in our brains where we unlock the ability to make ideas stick! Why are some products way more successful than others even if they have the same application, lets see why or how that's possible!James Bond:https://www.amazon.com/Brain-Glue-Selling-Becomes-Easier/dp/0998865753Want to contact the show?Thecuriositychamber@gmail.com

Welcome To A Better      Lifestyle
How to get the customers attention with James I Bond

Welcome To A Better Lifestyle

Play Episode Listen Later Nov 11, 2024 36:10


James I Bond is the author of Brain Glue and he shares great insights on how to get the customers attention to level up your business. James I. BondAuthor of BRAIN GLUE™– the secret to making your ideas “sticky,” so they stick in your prospect's brain like gluehttp://YesBrainGlue.com/ Email: jbond@FasterBuyer.com    Websites: http://BrainGluePressKit.com/ https://usm-llc.com/ http://onlinesuccesshelpdesk.com/ https://cf.fasterbuyer.com/spd http://yesbrainglue.com/  https://www.linkedin.com/in/jamesibond/  jbond@fasterbuyer.com Direct: 805-405-9899 My Men Richard/Richard Lessperance richard.lesperance@gmail.com https://linkedin.com/in/richardlesperance https://tiktok.com/@mymenrichard2 https://tiktok.com/@mymenrichard https://www.instagram.com/mymenrichard2/ https://twitter.com/MyMenRichard https://www.youtube.com/@mymenrichard https://www.facebook.com/1richardlesperance/

Behind The Numbers
Unlocking the Secrets of Emotional Selling with Brain Glue - James Bond

Behind The Numbers

Play Episode Listen Later Oct 15, 2024 27:32 Transcription Available


In this episode of Behind the Numbers, host Dave Bookbinder welcomes James Bond, one of America's leading marketing and behavioral management specialists, known for his insightful book, "Brain Glue: How to Sell Easier by Making Your Ideas Sticky." Discover how James's unique name led him to explore the power of brain triggers in marketing and selling. James shares his journey from running a successful advertising agency to uncovering the secrets of emotional selling. He explains the significance of metaphors and emotional triggers in crafting memorable marketing strategies that resonate with audiences. Learn how these tools can transform even the most technical and mundane services into compelling offerings. Throughout the conversation, James provides practical tips for professionals in various fields, emphasizing the importance of emotional connection in business. He illustrates the power of metaphors, rhyme, and creative thinking in making ideas stick and driving sales. About Our Guest: James Bond is one of America's leading behavioral management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky."  For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.   Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.  He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of business podcasts.  About Dave Bookbinder: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a business valuation expert and collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”

The Mountain Top For Men (formerly The Chick Whisperer):
How To Be Irresistibly Memorable To Women - MTP426

The Mountain Top For Men (formerly The Chick Whisperer):

Play Episode Listen Later Sep 20, 2024 47:44


Co-Host James I. Bond (https://mountaintoppodcast.com/brainglue) My new friend James I. Bond might not be a fictional British spy, but he's even better. He's a leading behavior management specialize who has written a powerful book called Brain Glue on, well...how to make your ideas 'sticky' to people. It's all about being memorable immediately and influential over the longer-term. And of course, James absolutely LOVES the topic of how to affect women as such...all with the added bonus of attracting them. What you're going to love right away about how James talks is it's always as pragmatic and actionable as can be. In fact, one of the main premises of being 'sticky' to people is doing away with the masks and speaking your truth...simply and clearly. Another is effective use of humor, as you've probably already imagined. Similarly, quite often being 'nice' is far from the best way to be memorable. Next, how does the term 'redentigration' apply to what James teaches? And how did the 'grandfather of pickup artists' use the concept to write his most famous book? What's the biggest mistake SO many men make that makes women want to FORGET them rather than remember them? How do James' ideas about influencing people to listen to US intersect with Dale Carnegie's famous ideas on the importance of listening to OTHERS instead? And last but certainly not least, what is the absolute BEST way to be irresistibly memorable to EXACTLY the kind of woman you really want? Get on Zoom with me for about a half-hour FREE when you access my calendar at https://mountaintoppodcast.com === HELP US SEND THE MESSAGE TO GREAT MEN EVERYWHERE === The content in this show is NEVER generated by AI. I discovered it can't handle a joke a long time ago. Meanwhile, I'll keep the practical, actionable ideas coming as well as the entertaining part...all for free. If you love what you hear, please rate the show on the service you subscribed to it on (takes one second) and leave a review. As we say here in Texas, I appreciate you!

Marketing Tips for Doctors
Brain Glue: How to Sell Better

Marketing Tips for Doctors

Play Episode Listen Later Sep 19, 2024 50:12


In this episode, Dr. Barbara Hales and James Bond discuss: • How powerful brand names and slogans can stick in people's minds • The importance of emotional selling using metaphors, alliteration, and rhyme • How well-crafted slogans like “No More Tears” and catchy names like “Squatty Potty” can drive massive success Key Takeaways: “It's not

The Brian Nichols Show
889: Brain Glue | How to Make Ideas STICK

The Brian Nichols Show

Play Episode Listen Later Aug 20, 2024 66:36


Ever wondered why some ideas stick like superglue while others slip away faster than a greased pig? Prepare to have your mind blown as the real-life James Bond unveils the secrets of "brain glue" - the psychological superpower that makes information irresistible. In this episode, Brian Nichols dives deep into the world of persuasion, exploring how everything from rhymes to metaphors can transform your communication from forgettable to unforgettable. Studio Sponsor: Cardio Miracle - "Unlock the secret to a healthier heart, increased energy levels, and transform your cardiovascular fitness like never before.": https://www.briannicholsshow.com/heart Discover why "It's the economy, stupid" became a political sensation, why emotions trump logic every time, and how to harness this knowledge whether you're in sales, politics, or just trying to better communicate with your spouse. Get ready for a masterclass in mind-bending communication that'll have you rethinking every word you say. James Bond (yes, that's his real name!) drops bombshell after bombshell, revealing how major brands and influential figures use these techniques to dominate our attention. From the genius behind "Chicken Soup for the Soul" to Warren Buffett's memorable metaphors, you'll start seeing "brain glue" everywhere. Warning: After watching this, you may never look at communication the same way again. But it's not about manipulation - it's about connection. Learn how asking the right questions can deepen relationships and catch objections before they derail your pitch. Plus, get actionable tips on creating your own "brain glue" that'll make your ideas unforgettable. Whether you're a business owner, politician, or just someone who wants their voice to be heard, these techniques will give you an unfair advantage in any conversation. Hit play now and stick around until the end for a game-changing insight that could revolutionize how you share your message with the world. Don't be surprised if you find yourself rewatching this episode - the secrets of "brain glue" are so powerful, you'll want to make sure they stick in your own mind too. Get ready to upgrade your communication skills and become a master of persuasion! ❤️ Order Cardio Miracle (https://www.briannicholsshow.com/heart) with code TBNS at checkout for 15% off and take a step towards better heart health and overall well-being!

The Dead Pixels Society podcast
Crafting Memorable Campaigns with Emotional Impact, with James I Bond, Brain Glue

The Dead Pixels Society podcast

Play Episode Listen Later Aug 1, 2024 35:28 Transcription Available


Have an idea or tip? Send us a text!Unlock the secrets to commanding your worth and mastering emotional selling! Join us as we sit down with James I Bond, an author and behavioral management specialist, who takes us through his fascinating journey from an apprentice photographer in Montreal to a magnate in photography and advertising. Discover how a stolen photograph and a million-dollar lawsuit imparted invaluable lessons on valuing one's work, and how Bond leveraged these lessons to craft compelling campaigns for giants like Seagram's and Avon Cosmetics. Have you ever wondered why some advertisements stay etched in your memory while others fade away? Bond unveils the magic behind emotional selling, revealing how campaigns like “This is your brain on drugs” and John Gray's book “Men Are From Mars, Women Are From Venus” achieved phenomenal success by tapping into human emotions. Learn how to transform your marketing strategies into powerful, action-driving tools that resonate deeply with your audience. Bond's insights into behavioral management provide practical takeaways that can help you craft messages that compel and captivate.In an era of digital overload, how can photographers and marketers stand out? James shares inspiring success stories of photographers like Anne Geddes and Martin Handford, illustrating the significance of owning your work and creating concepts that deeply connect with audiences. From crafting attention-grabbing advertisements to maintaining consistency in your marketing efforts, discover strategies that ensure sustained success. With anecdotes from iconic branding moments, including Marilyn Monroe's name change, this episode is packed with actionable insights on creating lasting impact in bothEnergize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEIndependent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Badass Direct Sales Mastery
James I. Bond: "Brain Glue" Sticky Ways to Help Clients Remember YOU

Badass Direct Sales Mastery

Play Episode Listen Later Jul 22, 2024 44:29


About James I. Bond:James I. Bond is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – that Jack Canfield calls, “Mind-blowing. Clearly one of the most powerful persuasion books I've ever experienced!”For thirteen years he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.Early in his career, he ran an advertising agency in Montreal.He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at three Southern California universities.In this episode, Jennie Bellinger and James I. Bond discuss:James Bond's experiences in behavioral management and the effects of his work ‘Brain Glue'The importance of emotional appeal in marketingThe art of crafting impactful product titles and employing powerful metaphors like ‘brain glue' to foster business growthTailoring brand strategies to connect with specific clients and employing unique branding like the ‘Squatty Potty' techniqueThe power of ‘trigger words' and provocative naming in capturing consumer interest and enhancing brand successKey Takeaways:Emotional connections can outweigh logical reasoning in consumer decisions, which emphasizes the need of leveraging emotion in marketing approaches.The selection of product and business names is not a trivial consideration; it is a strategic decision that can drive market success and consumer recall.Unconventional and vivid branding strategies, such as the employment of 'trigger words', can be powerful drivers for customer perception and differentiation of a brand in a crowded marketplace.Personal branding and the use of metaphorical language in marketing can be powerful instruments for network marketers, even when they don't possess naming rights.Accessibility of resources such as a free chapter from 'Brain Glue' is a testament to the significance of continuous learning and the application of expert insights for direct sales professionals."If you're not memorable, you're not going to stick in your customers' minds.” — James I. BondConnect with James I. Bond:  LinkedIn URL: https://www.linkedin.com/in/jamesibond/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

People Explained
Replay EP 91: How to Make Your Sales and Marketing Unforgettable with James Bond

People Explained

Play Episode Listen Later Jun 2, 2024 57:56


James I. Bond is on a mission to unravel the secrets of making ideas that stick and products that sell using a system called Brain Glue. Brain Glue is a concept that James has created, offering powerful techniques to make ideas stickier and more persuasive. It taps into cognitive processes that captivate attention and enhance the effectiveness of communication strategies. This episode he walks us through the process and reveals techniques of "making ideas sticky". He speaks on the importance of emotion in selling and marketing and explains how it influences buying decisions.BrainGlueBook.comNew Episodes every Monday!www.stringcastmedia.com

Home Business Mag Radio
Brain Glue – Succeed by Making Your Sales Pitches Sticky

Home Business Mag Radio

Play Episode Listen Later May 29, 2024 37:28


Interview with Author and Behavioral Management Specialist James I. Bond Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He's the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com) Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher's Weekly finalist for Best Business Book of the Year. Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience's brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue Episode Sponsor: Lil' Bubba * LilBubba.com Interview Guest [caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption] Your Host

Awakened Nation
Why One Idea Sticks and Another Sinks, with the author of Brain Glue, James I. Bond

Awakened Nation

Play Episode Listen Later May 7, 2024 68:42


What if I could tell you the secret to great marketing? James Bond (yes, that's his real name), stops by Awakened Nation to share with Brad the secrets to why one idea sinks while another idea sticks in our brains. James lost one of the most iconic ad campaigns of his career; when two eggs hit the frying pan and a narrator says "This is your brain. This is your brain on drugs. Any questions?" After such a loss, he forced himself to figure out the emotional triggers that drive all iconic products to become mega brands. This is a laugh out loud episode as James shares the secrets from his latest book Brain Glue, his unique sense of humor throughout his incredible career, and chats about the Father of modern Advertising David Ogilvy, and finally, why Pop-Tarts was such a hit. James shares one case study after another on how to name a product so it sells like hotcakes...or in this case, sells like Pop-Tarts. If you work in advertising, marketing or public relations, this is the episode for you! Website: www.yesbrainglue.com ABOUT JAMES I. BOND: James I. Bond is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.” For thirteen years he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal. He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities. --- Support this podcast: https://podcasters.spotify.com/pod/show/awakenednation/support

ROUTE 664: The Road to Human Kindness
BRAIN GLUE with James I Bond on Route 664

ROUTE 664: The Road to Human Kindness

Play Episode Listen Later May 6, 2024 29:44


Route 664 Host Les Winston is joined with James I. Bond in a discussion about the great tool, Brain Glue™.

Main Street Author Podcast
James I. Bond: Brain Glue

Main Street Author Podcast

Play Episode Listen Later May 2, 2024 38:25


On episode #226 of The Author Factor Podcast, I am having a conversation with nonfiction book author James I. Bond. Despite the coincidence of sharing a name with a famous spy, James has carved out his own impressive niche in the world of marketing and communication. With a background rich in behavioral management, Jim has been at the forefront of developing innovative strategies to make marketing messages stick. His book (which I highly recommend), "Brain Glue," explores the crucial role of capturing and maintaining consumer attention in today's saturated markets. One compelling aspect covered in the book is how the strategic use of language patterns can significantly enhance the effectiveness of communication. This book promises to reveal secrets that will make any message unforgettable and is a must-read for anyone looking to leave a lasting impact through their words.Learn more by visiting YesBrainGlue.com.For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

Biz Gone Social Podcast
Episode 217 - Brain Glue: The Sticky Secret to Selling Anything - 4_16_24

Biz Gone Social Podcast

Play Episode Listen Later Apr 16, 2024 27:12


Prepare to have your mind blown by James I Bond as we uncover the secrets that make ideas unforgettable and persuasion effortless, a must-listen for anyone ready to change the game in selling their ideas and products.

Sales & Cigars
Sales and Cigars | James I. Bond | Brain Glue | Episode 163

Sales & Cigars

Play Episode Listen Later Feb 27, 2024 37:36


If you sell anything you'd better listen to this episode. The next 30 minutes can help you understand and offer a solution. Bestselling author and Behavioral Management Specialist, James I. Bond and I get into the triggers you want to create with your prospects to turn them into paying customers. He has helped Warren Buffet, maybe he can help you. Go grab a cocktail, a cigar, and strap in for an impactful episode of Sales and Cigars.  Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin We created a FREE 5-Day STAR Sales Hiring Challenge to teach you and your team how to hire sales rockstars. We will provide you with everything you need to install the STAR hiring process at your company and start attracting, hiring, and retaining High Performing Salespeople. You can sign up for the next FREE STAR Hiring Challenge here:  https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with James I. Bond: E-mail: jbond@gmventuresllc.com LinkedIn: https://www.linkedin.com/in/jamesibond/ Website: http://braingluepage.com/ Calendly: https://cf.fasterbuyer.com/calendly50765328 Phone: 805-405-9899

Predictable B2B Success
How to use emotional selling and magnetic brand identity to drive growth

Predictable B2B Success

Play Episode Listen Later Feb 27, 2024 69:59


Welcome to another insightful episode of "Predictable B2B Success," where we seek to empower B2B leaders and marketers to achieve predictable growth through strategies, systems, and actionable steps. I'm your host, Vinay Koshy, and in today's episode, we're diving into the intriguing world of emotional selling and storytelling with our guest, James Bond—not the superspy from the movies, but a master marketer with undercover tactics for business success. James brings a license to skill with a remarkable flair for engaging clients and customers by leveraging the brain's emotional triggers. With a backstory as compelling as any 007 plot—we're taking you from the family business trenches, dealing with the mafia, to breakthrough advertising strategies that turned companies from underdogs to market leaders. What's the secret sauce behind branding that sticks? How do reflexive questions build better relationships and drive successful sales? And what can "Nose Noodles" and "Squatty Potty" teach us about memorable marketing? Get ready to uncover these answers and James's transformative approach to communication, all distilled into his game-changing concept of "Brain Glue." Stay tuned for a mission of marketing mastery that will leave you both stirred and shaken. This is one episode you don't want to miss! Some areas we cover in this episode include:  The effectiveness of using simple reflexive questions to engage and improve business relationships.The role of customer stories and testimonials in marketing and how they evoke emotions that influence buying decisions.James Bond's journey from learning business fundamentals to becoming an advertising, sales, and marketing expert.The concept of "Brain Glue" and the significance of emotional resonance in making products and services memorable.Strategies for targeting, messaging, and understanding the audience to stimulate immediate purchases in B2B sales.The use of linguistic tools like alliteration and chiasmus in product names and marketing to create impact and memorability.The critical importance of ongoing sales training and the challenge of maintaining reps' skills beyond the initial training period.The necessity of understanding your product's alternatives and competitors to find emotional differentiators.James Bond's methodology in applying 14 brain triggers to simplify sales processes and enhance customer engagement.Several case studies and success stories demonstrating the implementation of emotional selling strategies leading to significant growth in sales.And much, much more...

The Accountability Coach: Business Acceleration|Productivity
Powerful and Impactful Interview with James Bond, Author of Brain Glue

The Accountability Coach: Business Acceleration|Productivity

Play Episode Listen Later Feb 27, 2024 44:44 Transcription Available


You will soon understand why James is one of America's leading behavioral management specialists because he will blow your mind with ideas that he has uncovered and no one's talking about, so you can accelerate your business success. James I. Bond is one of America's leading behavioral management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. For 35 years, James has been studying how ordinary products turned into blockbusters.  His book, Brain Glue, is considered to be one of the most powerful PERSUASION books ever created. You are going to love this guy and what he has to share. You can find my interview with James Bond at https://www.accountabilitycoach.com/my-podcast/, https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573, https://podcasts.apple.com/podcast/id305208343, and on most podcast platforms and in most English-speaking countries.  Subscribe and get new episodes as they are released. To get James Bonds' Book, Brain Glue, How Selling Becomes Much Easier By Making Your Ideas "Sticky", go to https://cf.fasterbuyer.com/brain-glue. Aim for what you want each and every day!  Anne BachrachThe Accountability Coach™The Results Accelerator™ I'm the author of many books, including, Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.  Support the showIf you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation. Want more business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.

Goal Setting & Achievement Podcast: Business|Productivity
Powerful and Impactful Interview with James Bond, Author of Brain Glue

Goal Setting & Achievement Podcast: Business|Productivity

Play Episode Listen Later Feb 27, 2024 44:44 Transcription Available


You will soon understand why James is one of America's leading behavioral management specialists because he will blow your mind with ideas that he has uncovered and no one's talking about, so you can accelerate your business success. James I. Bond is one of America's leading behavioral management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. For 35 years, James has been studying how ordinary products turned into blockbusters.  His book, Brain Glue, is considered to be one of the most powerful PERSUASION books ever created. You are going to love this guy and what he has to share. You can find my interview with James Bond at https://www.accountabilitycoach.com/my-podcast/, https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573, https://podcasts.apple.com/podcast/id305208343, and on most podcast platforms and in most English-speaking countries.  Subscribe and get new episodes as they are released. To get James Bonds' Book, Brain Glue, How Selling Becomes Much Easier By Making Your Ideas "Sticky", go to https://cf.fasterbuyer.com/brain-glue. Aim for what you want each and every day!  Anne BachrachThe Accountability Coach™The Results Accelerator™ I'm the author of many books, including, Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.  Support the showIf you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation. Want more business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.

The Business Accelerator: Accountability | Productivity
Powerful and Impactful Interview with James Bond, Author of Brain Glue

The Business Accelerator: Accountability | Productivity

Play Episode Listen Later Feb 27, 2024 44:44 Transcription Available


You will soon understand why James is one of America's leading behavioral management specialists because he will blow your mind with ideas that he has uncovered and no one's talking about, so you can accelerate your business success. James I. Bond is one of America's leading behavioral management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. For 35 years, James has been studying how ordinary products turned into blockbusters.  His book, Brain Glue, is considered to be one of the most powerful PERSUASION books ever created. You are going to love this guy and what he has to share. You can find my interview with James Bond at https://www.accountabilitycoach.com/my-podcast/, https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573, https://podcasts.apple.com/podcast/id305208343, and on most podcast platforms and in most English-speaking countries.  Subscribe and get new episodes as they are released. To get James Bonds' Book, Brain Glue, How Selling Becomes Much Easier By Making Your Ideas "Sticky", go to https://cf.fasterbuyer.com/brain-glue. Aim for what you want each and every day!  Anne BachrachThe Accountability Coach™The Results Accelerator™ I'm the author of many books, including, Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.  Support the showIf you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation. Want more business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.

Work Life Balance Podcast: Business | Productivity | Results
Powerful and Impactful Interview with James Bond, Author of Brain Glue

Work Life Balance Podcast: Business | Productivity | Results

Play Episode Listen Later Feb 27, 2024 44:44 Transcription Available


You will soon understand why James is one of America's leading behavioral management specialists because he will blow your mind with ideas that he has uncovered and no one's talking about, so you can accelerate your business success. James I. Bond is one of America's leading behavioral management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. For 35 years, James has been studying how ordinary products turned into blockbusters.  His book, Brain Glue, is considered to be one of the most powerful PERSUASION books ever created. You are going to love this guy and what he has to share. You can find my interview with James Bond at https://www.accountabilitycoach.com/my-podcast/, https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573, https://podcasts.apple.com/podcast/id305208343, and on most podcast platforms and in most English-speaking countries.  Subscribe and get new episodes as they are released. To get James Bonds' Book, Brain Glue, How Selling Becomes Much Easier By Making Your Ideas "Sticky", go to https://cf.fasterbuyer.com/brain-glue. Aim for what you want each and every day!  Anne BachrachThe Accountability Coach™The Results Accelerator™ I'm the author of many books, including, Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.  Support the showIf you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation. Want more business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.

Remarkable Marketing Podcast
Short Stories that Explain why the Best Brand Names Made Marketers Billions

Remarkable Marketing Podcast

Play Episode Listen Later Feb 21, 2024 37:58 Transcription Available


Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's stories and insights offer a treasure trove of inspiration for anyone looking to leave a lasting impression in the marketplace.Prepare to be captivated as we dissect the strategies that powerhouses like Kellogg's employ to win the breakfast crown and how Richard Branson's 'Virgin' became synonymous with breakthroughs across industries. The impact of a name is dissected with vivacity, revealing the science of why certain words ignite specific emotional responses in our brains. Whether you're a budding entrepreneur or a branding enthusiast, you'll find yourself armed with the knowledge to craft names that resonate, engage, and ultimately, endure. Join us for an episode that promises to change the way you think about the power of a name.Get James I Bond's book brain glue here - http://www.yesbrainglue.com/ or on Amazon.

Work @ Home RockStar Podcast
WHR 3.159: Magnetic Marketing Mastery: The Art of The Sticky Approach with James I. Bond

Work @ Home RockStar Podcast

Play Episode Listen Later Feb 19, 2024 39:30


Unlock the transformative power of joy in business as Tim speaks with James I. Bond, a behavioral management maestro, in a laughter-filled episode that's as strategic as it is side-splitting. James shares intriguing tales of how small shifts in behavior and mindset can have monumental impacts on financial outcomes. He introduces the concept of 'brain tricks,' a method that uses humor to establish connections and create a favorable impression, leading to support and success.    Who is James I. Bond?   James I. Bond is a renowned American marketing figure and a leading Behavioral Management specialist. With a career spanning over two decades, Bond has revolutionized how businesses approach marketing strategies and consumer behavior. His innovative methodologies have been instrumental in shaping the marketing campaigns of numerous Fortune 500 companies.   Bond's expertise lies in his unique ability to understand and predict consumer behavior, enabling businesses to tailor their marketing strategies for maximum impact. His work in Behavioral Management has provided valuable insights into how consumers make purchasing decisions, leading to more effective and targeted marketing campaigns.   Bond, a sought-after speaker and consultant, is known for his dynamic presentations and actionable advice. His contributions to the field have earned him numerous awards and recognition, solidifying his position as one of America's leading Marketing and Behavioral Management experts. Connect with James: LinkedIn: https://www.linkedin.com/in/jamesibond/  His book “Brain Glue”: https://cf.fasterbuyer.com/brain-glue  Website: https://fastbuyer.com     ———— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email.   Website

Biz Help For You
How to Enhance Customer Connections and Increase Income with Brain Science with James I. Bond

Biz Help For You

Play Episode Listen Later Feb 13, 2024 48:55


Discover the game-changing insights on boosting sales using brain science with renowned expert James I. Bond in this captivating Biz Help For You podcast episode. Uncover the power of persuasive language, trigger words, and emotional selling that have reshaped the success of countless businesses. From crafting compelling product names to leveraging the art of persuasion, James shares real-life examples and practical strategies to make your business stand out in today's competitive market. With his wealth of experience and the impactful concepts from his book, Brain Glue, you'll gain invaluable tools to connect with your audience on a deeper level and propel your sales to new heights. Don't miss this opportunity to revolutionize your marketing approach and unlock the potential for unprecedented business growth. Tune in now and kickstart your journey to unparalleled sales success! Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

The Accidental Entrepreneur
James I. Bond - Brain Glue

The Accidental Entrepreneur

Play Episode Listen Later Feb 9, 2024 66:42


James I. Bond is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky,” a finalist as THE BEST BUSINESS BOOK of the YEAR by Publishers Weekly, with a TED talk on the power of BRAIN GLUE coming out shortly. For thirteen years he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast. To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Opening music written and performed by Howie Moscovitch and Made to Order Music. For more information about Howie and his music services, visit https://howiemoscovitch.com/made-to-order-music/ Connect with our affiliate sponsor (https://gsmcasestudy.com/gsm-program?am_id=mitchell305) GSM Growth Agency - your reliable partner in overcoming these business challenges! Feel the impact of collaborating with a team dedicated not only to short-term goals but also to building long-term partnerships and achieving sustained success. Embark on an exciting journey to redefine the possibilities of e-commerce, and let's create a legacy of unparalleled excellence! Take decisive action now! Follow their link to receive a complimentary audit of your Shopify store conducted by a GSM expert. Propel your e-commerce game to new heights with GSM Growth Agency! Also, support the show and get your own podcast merch! (https://mitchbeinhaker.com/podcast) Be sure to scroll down the page. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2024. All rights reserved.

More Perfect Marketing
Brain Glue: Unveiling the Power of Emotional Triggers in Marketing (with James I. Bond)

More Perfect Marketing

Play Episode Listen Later Feb 5, 2024 37:59


In our latest podcast episode of More Perfect Marketing, we had the pleasure of hosting the insightful James I. Bond to unravel the enigmatic world of brain triggers in marketing. Throughout the episode, James shared captivating stories and valuable insights that are sure to transform your approach to marketing and sales. James delved into the concept of trigger words and their profound impact on engaging audiences. He discussed the significance of tribal alignment in advertising, exemplifying how identifying the ideal client can lead to remarkable marketing success stories - including a shipping company's sales boost and a finance program tailored to a specific demographic. The conversation also touched on trigger events and the opportune moments when someone becomes a hot prospect in marketing. Through real-world anecdotes, James emphasized the power of asking questions and understanding clients' needs to tailor sales pitches effectively. A particularly fascinating portion of the episode revolved around the influence of metaphors, memorable names, and humor in engaging with audiences. James shared captivating stories, illustrating how these elements can significantly impact marketing campaigns and sales interactions. We were also treated to an exclusive look at James I. Bond's book "Brain Glue," which uncovers the secrets of making selling easier by creating stickiness and retention of ideas. If you want to explore the world of brain triggers, metaphors, and emotional selling, this podcast episode is a must-listen. James I. Bond's expertise will undoubtedly inspire and guide you in your marketing endeavors. Tune in to this episode on our podcast platform to learn from James I. Bond's wealth of knowledge and enrich your marketing expertise. Links Mentioned: YesBrainGlue.com

Speaking and Communicating Podcast
Brain Glue: How to Sell More w/ James I. Bond

Speaking and Communicating Podcast

Play Episode Listen Later Jan 31, 2024 54:40


Could changing the name of your product multiply your income?Meet James I. Bond!James is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE - How Selling Becomes Much Easier By Making Your Ideas "Sticky." He is on a mission to simplify how you sell your ideas, products and yourself. His best-selling book, "Brain Glue" has been highly praised by Jack Canfield (Chicken Soup For The Soul), among others. For 13 years, James ran one of Southern California's leading Behavioral Management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 companies and smaller firms. He is a past workshop chairman for the resource partner of the U.S. Small Business Administration. He has also been a featured guest speaker at three Southern California universities, and a popular guest on a wide range of marketing and business podcasts.Listen as he shares several tools on what you can do to name your products, business and communicate in a way that resonates with your audience.Key Points:- why logical reasoning does not work- Emotional vs Logical Selling- different ways to misinterpret the same message- how to add perspective to your messaging- the 14 Brain Triggers- Brain Patterns that the brain likes- The power and impact in asking Questions- using Brain Glue to name your products / books / business- Brain Glue tools for parents to communicate with their children- how to increase Sales with Brain Glue...and so much more!Connect with James:Website: https://cf.fasterbuyer.com/brain-glueAdditional Resources:"Brain Glue" by James I. Bond on AmazonListen to the Podcast, subscribe, leave a rating and a review:Spotify: https://open.spotify.com/episode/7FbkVTgSkZpJsE5CsOORThApple: https://podcasts.apple.com/us/podcast/brain-glue-how-to-make-your-ideas-stick-w-james-i-bond/id1614151066?i=1000643694021YouTube: https://youtu.be/8eyfjOSQoCU

The Fit in Faith Podcast
Ep 435: 10 Proven Strategies to Forge Deeper Connections and Close Sales for Jesus with James I. Bond

The Fit in Faith Podcast

Play Episode Listen Later Jan 30, 2024 51:56


Dive deep into the realms of effective communication and persuasion with special guest James I. Bond, author of 'Brain Glue', on this enlightening episode of The F.I.T. in Faith Podcast hosted by Tamra Andress.   Discover the power of simple reflexive questions, emotional triggers, metaphors, and literation in engaging audiences and influencing thinking. From uncovering objections to transferring passion, Bond shares invaluable insights and real-world examples that will transform the way you communicate.   Plus, explore actionable steps to implement these techniques in your own life and work. Tune in and elevate your communication skills to new heights!    About James I. Bond: James I. Bond is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.” Publishers Weekly has declared it a finalist as THE BEST BUSINESS BOOK of the YEAR, with a TED talk on the power of BRAIN GLUE coming out shortly.For thirteen years he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal. He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities.   Where to Find James: http://yesbrainglue.com/ https://cf.fasterbuyer.com/brain-glue https://www.amazon.com/dp/B0BSK99M3J   Where to Find Tamra: Become a Millionaire Messenger! Take your Voice and Vocation to the Nations: https://fitinfaithmedia.com/millionaire-messenger  ⁉️ Have a faith & or biz question you'd like to have me answer? Feel free to write it, along with your honest review on Apple Podcasts - I'll share you and give you the answer in an upcoming episode!

Inside The Firm
Monday Morning Coffee with James Bond

Inside The Firm

Play Episode Listen Later Jan 22, 2024 32:15


James I. Bond is a leading behavioral management and business marketing specialist, renowned for his multi-award-winning book "BRAIN GLUE." And with thirteen years at the helm of a prominent Southern California firm, James has worked with many prestigious clients. His early career included running an advertising agency in Montreal, collaborating with Fortune 500 firms. James has served as a workshop leader for the U.S. Small Business Administration and is a sought-after speaker at universities and podcasts. Residing in Thousand Oaks, California, James brings a wealth of expertise to the world of behavioral management and marketing.

Author Nation Interviews
Keep them Reading with Brain Glue | Author Interview

Author Nation Interviews

Play Episode Listen Later Jan 18, 2024 29:39


In this episode of we delve into the fascinating world of persuasion and the power of "brain glue" with guest James I. Bond, one of America's leading behavioral management specialists and the author of "Brain Glue: How to Turn Simple Products and Slogans Into Blockbusters of Persuasion."The discussion centers around making nonfiction ideas sticky and persuasive, exploring the 14 brain triggers at the heart of emotional selling.You'll Learn:The concept of brain glue and its role in simplifying the ability to persuade.The 14 brain triggers crucial for emotional selling.The power of metaphors and analogies in making ideas sticky.Strategies to apply brain glue in writing, especially for nonfiction authors.Explore valuable insights and 3 actionable steps post-show athttps://authornationtube.com/keep-them-reading-with-brain-glue-ways-to-make-your-ideas-stick

Catalytic Leadership
Unlocking the Power of Emotional Selling and Brain Glue: A Deep Dive with Behavioral Specialist James I Bond

Catalytic Leadership

Play Episode Listen Later Dec 25, 2023 51:24 Transcription Available


Send us a Text Message.What if you could make your words stick in people's minds, influencing their decisions and their choices? This week, we're unlocking the power of emotional selling with James I. Bond, a behavioral management and business marketing specialist. James captures us with his journey from running a Montreal-based advertising agency to becoming a renowned figure in behavioral management. He breaks down the power of emotional selling using astonishing examples and reveals the secret behind "brain glue," a technique that enhances the chances of making a sale.Let's dive into a captivating exploration of advertising techniques employed by pop culture figures such as Marilyn Monroe and Cindy Crawford. James unpacks the art of capturing attention and making an impact, exploring the relevance of asymmetry, repetition of sound, and symmetry in advertising. He also introduces us to chiasmus, a powerful "brain glue" tool that has been harnessed by influential figures like Malcolm X and Zig Ziglar to make their words stick.Turning to the realm of marketing, the episode delves into the usage of analogies and metaphors in selling products. James shares the story of the "lawn mower" metaphor for an electric razor, sparking a fascinating discussion on the significance of creative product naming. As we wrap up, we glance at some early "brain glue" tools and how they've contributed to business success. This episode is a must-listen for anyone looking to understand the power of emotional selling and the impact of brain glue on marketing and leadership success.Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

GIVE A HECK
Master Emotional Selling Techniques with Brain Glue: In-Depth Discussion with James I. Bond

GIVE A HECK

Play Episode Listen Later Dec 19, 2023 77:58


Prepare for an episode teeming with insights and down-to-earth wisdom on "Give a Heck". Join Dwight and James I. Bond, a behavioral expert and author of Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky". With 13 years leading a behavioral management firm in Southern California, James shares stories from his life journey, including his early days in advertising in Montreal. He also talks about his role as a workshop leader and past workshop chairman for the US Small Business Administration. The conversation focuses on how life experiences shape personal growth and emphasizes the importance of recognizing our past to serve humanity better.  In this episode, you'll learn about… Building California's Leading Behavioral Management Firm The Power of Emotional Selling Discovering 14 Brain Triggers Exploration in Marketing Unleashing the Potency of Metaphors: Marketing Insights Brain Glue: Capturing Attention and Making Ideas Stick in the Mind And so much more! About James I. Bond: James I. Bond is a highly regarded Marketing and Behavioral Management Specialist renowned for simplifying growth and sales strategies. With an impressive background, he served as the Workshop Chair for the U.S. Small Business Administration and ran a leading behavioral management firm in California for 13 years, working with notable clients like Amgen Biotech and Tenet Healthcare. Bond, who previously ran an ad agency in Canada, draws from his 30+ years of experience as a marketing consultant to businesses of all sizes. Famed investor Warren Buffett sought Bond's expertise to streamline operations at one of his companies, showcasing the impact of Bond's insights. His comprehensive knowledge and passion for helping businesses scale through simplified management and marketing make him a sought-after figure in the industry. Connect with James I. Bond on… Website: https://yesbrainglue.com/ Facebook: https://www.facebook.com/groups/614052580089432 LinkedIn: https://www.linkedin.com/in/jamesibond/ Connect with Dwight Heck! Website: https://giveaheck.com (Free Book Offer) Instagram: https://www.instagram.com/give.a.heck Facebook: https://www.facebook.com/dwight.heck Facebook Group: https://www.facebook.com/groups/Giveaheck YouTube: https://www.youtube.com/channel/UCF0i LinkedIn: https://www.linkedin.com/in/dwight-raymond-heck-65a90150/

Walk In Victory
Marketing Unleashed: Communal Insights for Success With James Bond

Walk In Victory

Play Episode Listen Later Dec 12, 2023 46:25


Marketing Unleashed: Communal Insights for Success With James BondWalk In VictoryWrit Your First Non- Fiction Book Using AIWelcome to the Walk In Victory Podcast! Join your host NaRon Tillman as he dives deep into life's stories and lessons with the incredibly insightful James Bond, the author of "Brain Glue". Recorded in the vibrant heart of Queens, New York, this episode unravels the extraordinary power of metaphors, laughter, and emotional depth and the use of everyday conversations in our marketing.In this engaging exchange, NaRon and James explore the nuances of rules, weaving humor and wisdom into tales that provoke thought and inspire resilience within your marketing strategy. Discover how seemingly unrelated concepts, when linked through anecdotes, possess transformative power. From the unconventional wisdom behind rules to the emotional intricacies of metaphors, this episode sparks laughter while uncovering profound insights.Get ready for a conversation that balances depth and humor, as NaRon and James share stories that navigate the intricate landscapes of emotions and wisdom. Tune in to explore the remarkable connection between humor, resilience, and life's narratives.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4078479/advertisement

Smooth Operator Podcast
126. Making Ideas Sticky with James Bond

Smooth Operator Podcast

Play Episode Listen Later Dec 2, 2023 58:35


If you've been in business for more than 5 minutes you know that getting attention in an increasingly crowded market can be difficult. Many spend years trying to gain traction. And yet there is so much research and data on what you can do today to make your ideas stick to your prospects' brain! Which is why I was excited to meet James I. Bond! For 35 years, he's been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough -- something he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.  No matter where you are in your own journey, the skills taught in this book will help you in every aspect of business from product creation, marketing, and even leading your team.  Activate your own brain glue and make an impact!  Links Buy his Book https://www.amazon.com/dp/B0BSK99M3J  Learn more at https://www.adamliette.com  Activate The Warrior Within https://www.adamliette.com/awaken-the-warrior   

Think Business with Tyler
Pop Tarts and Brain Glue with James I. Bond

Think Business with Tyler

Play Episode Listen Later Nov 20, 2023 42:17


Hello, fellow entrepreneurs! Welcome to Think Business with Tyler. I'm your host, Tyler Martin, and today we're stepping on the accelerator pedal of business growth.  James I. Bond will tell us about his unique concept of “Brain Glue”, a concept that sticks in your client's mind and shoots up sales faster than you can imagine. James shares a fascinating story that changed a “Country Square” into a “Pop Tart,” yes, you heard it right!  You'll also discover how emotionally driven strategies guide over 90% of consumer decisions. So buckle up to unravel this emotional bond with your customers and clients that goes way beyond logic in our roller-coaster of a conversation  Let's start the show… My Links:  https://linktr.ee/thinktyler  https://thinktyler.com/podcast_episode/brain-glue-with-james-i-bond/ https://thinktyler.com/  Podcast: ThinkBusinesswithTyler.com  Host: Tyler Martin Business Coach  Linkedin  Instagram  YouTube  Learn more about your ad choices. Visit megaphone.fm/adchoices

On The Brink
Episode 179: James Bond

On The Brink

Play Episode Listen Later Nov 16, 2023 66:34


James Bond has uncovered something about PERSUASION that's so profound, it's changing how thousands of people are now selling their ideas and products (including attendees of his sold-out workshops with the US Small Business Administration, and readers of my multi-award-winning book). For 35 years, James has been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough -- something he calls BRAIN GLUE - that makes ideas "sticky" so they marinate to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products. Jack Canfield, who sold 500 MILLION copies of his blockbuster Chicken Soup for the Soul series, says this about James' BRAIN GLUE book: “Mind-Blowing… Clearly, one of the most valuable persuasion books I have ever experienced.From the moment I picked it up, I didn't want to put it down. I'm giving copies of this book to my entire team. This should be required reading for anyone in business. Frankly, if you're trying to impress or sell anyone and you don't know this, I believe you may have a massive disadvantage,” Order Brain Glue today at https://www.amazon.com/Brain-Glue-Selling-Becomes-Easier/dp/0998865753

Christoph Trappe: Business Storytelling Podcast
626: How to make your ideas "sticky" - a chat with James I. Bond

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Nov 3, 2023 23:59


James I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better.Join us and grab a copy of the book here: https://amzn.to/3ZQXYGa

The Positive Polarity Podcast
Using Brain Glue To Sell More

The Positive Polarity Podcast

Play Episode Listen Later Oct 17, 2023 46:26


From TikTok to Warren Buffett to Wonder Bread, this episode has it all! Join us as we talk about “brain glue” with James Bond. Dave and James talk about the power of “brain glue” when selling and how to use sticky ideas to intrigue your customers and encourage them to buy from you.

Gathering The Kings
Brain Glue: Switch Your Pitch If You Want To Get Rich

Gathering The Kings

Play Episode Listen Later Oct 9, 2023 51:41


In this episode, Chaz Wolfe engages with Behavioral Management Specialist, James I. Bond, on the concept of 'BrainGlue' in marketing. They explore attention-grabbing elements, practical examples, and principles of creating 'Brain Glue'. Further, they discuss the importance of standing out, the power of natural triggers, and the role of emotion in buying decisions.

Gathering The Kings
Brain Glue: Switch Your Pitch If You Want To Get Rich

Gathering The Kings

Play Episode Listen Later Oct 9, 2023 51:40


Host Chaz Wolfe Welcomes Brain Glue author, James I. Bond to the king's stage. James stands tall in the world of marketing. Dive deep into the world of Brain Glue, James' groundbreaking approach that has businesses all over rethinking their strategies. With proven successes, he's not only an expert but also the very embodiment of turning a pitch into riches.In this explosive episode, James and Chaz cover three monumental facets that'll change the way you look at your business: Discover why Brain Glue is the missing ingredient in your sales and marketing mix, uncover the hidden story of how Pop Tarts knocked out Country Squares, and get hands-on advice for those in the service industry. And just for a touch of humor and history? They chat manscaping in marketing, dive into the enigma of Marilyn Monroe's fame, and explore the roots of Berkshire Hathaway's iconic name.

DYB Podcast
DYB Podcast EP114 Sticky Marketing Brain Glue with James I. Bond

DYB Podcast

Play Episode Listen Later Sep 27, 2023 34:24


"Brain Glue: The Glue that Sticks" - Discover how James I. Bond  introduces Brain Glue as a powerful tool to differentiate your brand and attract customers. Through their extensive experience in advertising, they advocate for leveraging familiar phrases and names to make a lasting impression on your audience. Get your free strategy call with Steve here: https://scheduleyourfreestrategycall.as.me

Owner's Pride Podcast
The Mind-Bending Magic of Brain Glue with James I. Bond | Owner's Pride Podcast

Owner's Pride Podcast

Play Episode Listen Later Sep 14, 2023 93:06


Join your host Dann "E" Williams in this intellectually charged episode of Owner's Pride Podcast, where we're joined by the mastermind behindJ"Brain Glue,"  James I. Bond. James, a trusted advisor to small and midsize businesses, coaches, and consultants, brings a treasure trove of brain hacks to help you supercharge your path to success. With experience working for the US Small Business Association and even having rubbed shoulders with Warren Buffett, James is a true wizard when it comes to achieving goals faster. But that's not all – James's book has been hailed as a must-read by none other than  Jack Canfield! In this enlightening conversation, we delve into the profound influence of psychology on sales, marketing, and advertising strategies. We also explore James's fascinating upbringing and touch upon the 14 triggers that make ideas stick like glue in people's minds. Tune in to uncover the secrets to unlocking your full potential and creating unforgettable impressions in the world of business and beyond. Don't miss this extraordinary journey into the realm of Brain Glue! Owner's Pride!

Your Lot and Parcel
The Secrets to Persuasion You Must Know for Success

Your Lot and Parcel

Play Episode Listen Later Sep 14, 2023 45:31


My guest today delves into the science method for making your ideas “sticky” that leads to prospects saying yes to your products, ideas, and more. Thousands of entrepreneurs and big businesses have used Jim's simple secret to boost the power of social media posts and marketing efforts and achieve blockbuster success. He talks about the ice cream maker who used a surprising twist to explode sales, how Marilyn Monroe's beauty mark made her famous, the Utah couple who went from zero to $100 million in 18 months, how people like Kurt Cobain, Snoop Dogg, Warren Buffett, and Malcolm X used “brain glue”-type phrases that made them stand out from the crowd and more. His most recent book, Brain Glue, details his groundbreaking approach to marketing and persuasion in all areas of life. Jack Canfield of Chicken Soup for the Soul fame calls his book “Mind-blowing…this should be required reading for anyone in business.” https://gmventuresllc.com/http://www.yourlotandparcel.org

From Startup to Wunderbrand with Nicholas Kuhne
BrainGlue, the sticky art of persuasion with James I. Bond

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Sep 8, 2023 50:11


In our latest podcast episode we dive into the world of persuasion with the charming James I. Bond!

The 10 Minute Entrepreneur
INTERVIEW: James I. Bond - BRAIN GLUE

The 10 Minute Entrepreneur

Play Episode Listen Later Sep 6, 2023 12:51


Author of BRAIN GLUE™ - A finalist as BEST BUSINESS BOOK OF THE YEAR by Publishers Weekly, James is one of America's leading behavioral management specialists and an expert in human persuasion and marketing. BrainGlueBook.com

The Chris Voss Show
The Chris Voss Show Podcast – Brain Glue – How Selling Becomes Much Easier By Making Your Ideas “Sticky” by James I. Bond

The Chris Voss Show

Play Episode Listen Later Aug 21, 2023 46:17


Brain Glue - How Selling Becomes Much Easier By Making Your Ideas "Sticky" by James I Bond https://amzn.to/3E5nflJ Welcome to BRAIN GLUE(TM), the secret to making your ideas "sticky" so they stick to your prospect's brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations. Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading... People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE(TM) to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here's how top marketers turn ordinary products into blockbusters (with little or no cost)!

Harford County Living
Beyond Sticky Notes: James I. Bond's Guide to Memorable Marketing

Harford County Living

Play Episode Listen Later Aug 21, 2023 75:50


James I. Bond is a renowned behavioral management and business marketing specialist from America. With a career spanning more than a decade leading a Southern California behavioral management firm and an advertising agency in Montreal, he has significant experience with diverse businesses, including Fortune 500 companies. He's the author of the award-winning book "BRAIN GLUE - How to Sell Easier By Making Your Ideas 'Sticky'", which offers actionable strategies for business marketing. A former workshop chairman for the resource partner of the U.S. Small Business Administration and a guest speaker at universities and numerous podcasts, James brings a wealth of knowledge and insights into marketing and sales strategies. In this episode, we'll be discussing the concepts in his book "Brain Glue" and how making ideas "sticky" can revolutionize sales strategies.Here are links for you to bookmark, save, follow, memorize, write down, and to share with others:Amazon.com: Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky" eBook : Bond, James I.: Kindle StoreBrain-Glue-Book (fasterbuyer.com)Marketing Accelerator and Business Strategies | FacebookJames I. Bond | LinkedInThis episode is sponsored by Tar Heel Construction GroupHere's a podcast that I recommended – Business ChopFour Seasons Landscape & Construction Se While we perform the traditional lawn and landscape bed services, our passion is providing drainage Get your story told and book written. Schedule a call with Mike Ulmer at Select a Date & Time - CalendlySupport the showFollow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett & Harford County LivingFacebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett & Harford County LivingInstagram – Harford County LivingTikTok – CWRB (@conversationsrichbennett) | TikTok Sponsors, Affiliates, and ways we pay the bills:Recorded at the Freedom Federal Credit Union StudiosHosted on BuzzsproutRocketbookSquadCast Contests & Giveaways Subscribe by Email ...

Sustaining Creativity Podcast
Creativity and Emotions with James I. Bond

Sustaining Creativity Podcast

Play Episode Play 15 sec Highlight Listen Later Aug 15, 2023 25:48


Creativity through the lens of the author of Brain Glue"Art touches the heart, touches the mind and soul."James I. Bond is one of America's leading behavioral management and business marketing specialists - and is author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.  Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts. James resides in Thousand Oaks, California.Website: https://cf.fasterbuyer.com/brain-glueLinkedIn: https://www.linkedin.com/in/jamesibond/

Business Chop
The Brain Glue Effect: James I. Bond Decodes the Secrets of Emotional Selling

Business Chop

Play Episode Listen Later Jul 31, 2023 40:26


This episode we're chopping it up with none other than James Bond. Well not from the movies. But he is a star in his industry. James I. Bond is one of America's leading behavioral management and business marketing specialists - and is author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts. The chop between Audrey "Tech Diva" Wiggins and James I. Bond centered around the concept of emotional selling and the power of brain glue(tm) in marketing. Bond shared his experience of losing a campaign to an anti-drug ad that used emotional selling and how it inspired him to learn more about the concept. He explained that emotional selling is more effective than logic and gave examples of memorable phrases that stick in the brain. Bond also discussed the importance of a title in marketing and selling a product, and how a simple change can make a huge difference.The chop also touched on the use of alliteration and humor in branding to attract customers. Bond and Wiggins emphasized the importance of triggering the emotional side of the brain to lead to more sales and introduced the concept of brain glue(tm) tools. They discussed the importance of balancing logic and emotion in marketing decisions and how brain glue(tm) has been used throughout history to create memorable phrases. He shared stories about Marilyn Monroe and David Ogilvy, who both used asymmetry to stand out in their respective industries. CONNECT WITH JAMEShttp://BrainGlueBook.com/https://amzn.to/3Qj6z1nhttp://YesBrainGlueWorks.com/https://www.facebook.com/FasterBuyerhttps://www.linkedin.com/in/jamesibond/Buzzsprout - Let's get your podcast launched! Start for FREEDesignrr Get Instant Transcripts from your Podcast, Video, or Webinar Riverside.fm Professional Remote Content Creation StudioAltogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business Cards Let's speed up your follow up. Get a digital business card.Small Business Legal Services Your Small Business Legal Plan can help with any business legal matter.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Altogether Marketing LLC

My Perfect Failure
How to Make your Ideas Sticky with James I. Bond

My Perfect Failure

Play Episode Listen Later Jul 28, 2023 61:18


 MPF Discussion with James I. Bond How to Make your Ideas Sticky with James I. Bond   About James James I. Bond is one of America's leading behavioural management and business marketing specialists.  He is author of the breakthrough multi-award-winning book - BRAIN GLUE - How Selling Becomes Much Easier By Making Your Ideas "Sticky" – which is a finalist as The Best Business Book of the Year by Publishers Weekly.  For thirteen years he ran one of Southern California's leading behavioural management firms, working with a who's who of American business. Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.  He is a past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at two Southern California universities.  Welcome to a captivating episode of My Perfect Failure, where we dive deep into the art of making ideas stick. Join me as I sit down with the brilliant mind behind the revolutionary book "Brain Glue," James. Together, we unravel the intriguing paradoxes that hold the key to transforming your carefully crafted ideas into irresistibly sticky and desirable concepts for your customers. Whether you're currently working on a project or nurturing an innovative idea, this conversation is an absolute must-listen. Get ready to unlock the secrets to making your ideas truly unforgettable.  Welcome to the latest episode of My Perfect Failure, where we delve into the art of making your ideas truly sticky! Join us for an engaging conversation with the brilliant James I Bond the mind behind the groundbreaking book "Brain Glue," as we unravel the captivating paradoxes that hold the key to making your ideas irresistible and desirable to your customers. If you've been investing time and effort into a project or idea, this is an absolute must-listen. Tune in now and learn how to ensure your ideas leave a lasting impression!  Some of The Aras We Cover. ·       Why Logic can give us a disadvantage when it comes to persuasion. ·       When you stand for nothing, you will fall for anything. ·       How to go from 20k books sold to 50 million books sold. ·       Why we need to engage the passion trigger in our brain. ·       Redintegration the brains need for arousal and wholeness.   Connect with James Purchase Brain Glue: http://BrainGlueBook.com/ Faster Buyer- Connect:  https://cf.fasterbuyer.com/brain-glue  Please Leave A Review Like this show? Please leave us a review here, even one sentence helps! Consider including your Twitter handle so we can thank you personally!   Paul: Contact Details  ·         Work with me: paul@myperfectfailure.com ·         MPF Website: http://www.myperfectfailure.com/  ·         Insta: follow: https://www.instagram.com/myperfectfailure/   ·         Twitter: https://twitter.com/failure_perfect  ·         Facebook MPF Private Group:  https://www.facebook.com/groups/377418129517757 

Branding Deep Dive
59. EXPLODE Your Sales Using Naming Tactics Rooted in Psychology with James I. Bond

Branding Deep Dive

Play Episode Listen Later Jul 26, 2023 52:07


Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we're talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.He's written a whole book on the subject and in this episode we'll be deep diving into why naming is important, numerous examples of the sales a slight name change can lead to, psychological tactics you can use to stick in your customers minds, and much more. If you want to learn more about product naming or or selling more products this episode is a must listen. Key Lessons: The right name can EXPLODE your business, don't rush this part of the process. In your CTAs, give the customers the next step, don't skip to the last thing you want them to do

Side Hustle Hero
56: How To Apply "Brain Glue" To Increase Sales, with James I Bond

Side Hustle Hero

Play Episode Listen Later Jul 18, 2023 35:57


Want tips to help people easily remember your product or service? James I Bond is going to tell us how to trigger the right side, emotional side of the brain to boost the performance of our ads, emails, social media posts, and one-on-one presentations….with the ultimate goal of achieving blockbuster sales. James is one of America's leading behavioral management and business marketing specialists who over the past 30 years has worked with a who's who of American business, including Warren Buffet and Costco founder Sol Price. Drawing from his book Brain Glue, James teaches us the steps to “light the fire of desire in your buyer,” with lots of real world examples where these techniques have been used to jaw-dropping success. What You'll Hear: 03:10 The idea for the book, “Brain Glue” 05:04 90% of all decision-making happens when you trigger the right side of the brain 05:44 Starting a “passion box” to deposit quotes, etc. that had an emotional impact 07:50 The backstory of John Gray changing his book title to Men Are From Mars, Women Are From Venus 09:55 Starting to analyze “why” the content in the passion box was so effective 10:20 Uncovering why names like “Shark Tank” and “Rocky Road” ice cream are memorable 11:29 Brain Glue tools: Metaphors, analogies, alliteration, humour 12:05 Why the name “Squatty Potty” has been effective 13:29 The “Lawnmower” example of humour in a name 14:41 The impact of changing the company name to, “Big Ass Fans” 16:20 How James came to change the name of his book to Brain Glue 18:23 Tips for left-brain, analytical type people to come up with these creative names and pitches 24:04 Because humour triggers oxytocin to be released in the bloodstream, it's a Brain Glue tool 24:43 Another tool is “chiasmus” 25:29 The downturn of Wonder Bread 27:31 The “Got Milk?” campaign and the reason it didn't increase milk sales 29:00 The origins of the hotel chain name, “Holiday Inn” 29:54 James discovers the page, “Mommy Needs Vodka” and why he became a fan 32:25 James's #1 tip Takeaway: 33:30 To rethink your product names, taglines, or to come up with a new company name, here's a recap of his steps to apply Brain Glue 33:43 Start by filling in the blank, “It's just like…” 34:02 Write out a logical title or description 34:10 Come up with words that rhyme (and alliteration) 34:28 Apply humour 34:40 Why you want to brainstorm with others Connect with James: braingluebook.com Connect with Joan: https://www.instagram.com/joanposivy/ https://www.facebook.com/posivy/ https://www.sidehustlehero.com/about/ Be on the show! https://www.sidehustlehero.com/guests/intake/  

Entrepreneurs United
EP 149: How Brain Glue Can Make You A Millionaire! w/James I. Bond

Entrepreneurs United

Play Episode Listen Later Jul 12, 2023 46:13


In this episode, we sit down with James Bond author of the book "Brain Glue". James shares his secrets to becoming rich in business and using behavioral science to get people to say YES! We dive deep into the power of naming conventions and how they can make your company or product memorable and ultimately drive sales! Join us as we uncover the strategies behind James' goal of developing 1 million millionaires!

Conversational Selling
James Bond: Laughter as the Best Medicine in Sales

Conversational Selling

Play Episode Listen Later Jul 11, 2023 23:13


About James Bond: James Bond, One of America's leading Marketing & Behavioral Management Specialists, helps businesses with 5-50 employees scale their business by simplifying their management and marketing. James has more than 22 years of experience as both consultant and company insider at more than 133 U.S. companies, from smaller regional firms to divisions of several Fortune 500 companies, including Kal Kan, Amgen, Litton, Kraft Foods, Abbott Laboratories, Dannon Yogurt, Timex, Tenet Healthcare and others. James is a specialist at market introductions and managing execution of complex, strategic business initiatives in Marketing, Operations, Business Structure, Technology Development, Sales Force Structure, Sales Management, Distribution Channels Development, inter-departmental alignment, and post-merger integration. Check out the latest episode of our Conversational Selling podcast to learn more about James.  In this episode, Nancy and James discuss the following:The etymology of the term brain glue.Mirroring effect and the incredible power of questions in conversation.The neuroscience behind brain glue.The physiological influence of humor on the human brain.Application of brain glue by U.S. presidents, civil rights activists, comedians, and even moms.Political phrases and when to use them.How a book title change can change a life.Laughter is the best medicine.Key Takeaways:  The most powerful human engagement tool that exists is questioning.You can't be too serious, and it lightens up the nature of the conversation and the meeting.Political phrases do not make sense, but they grab your attention; they stick to the brain.Logic can help, but you must be triggering the emotional sides of the brain, or people will not buy from you!If you can get the judge to laugh and if you can get the jury to laugh at you, they suddenly want you to win."Brain glue focuses on two basic areas. There are many, but there are two basic areas. Redintegration, which is the brain's need for completion, is one of them. And then asymmetry, which is when you could present something that is not balanced." – JAMES " By the way, humor is very important. The brain sends chemicals throughout the body. And so, we have something called cortisol, which is the fear and flight drug that goes through our body. So, if somebody scares you or anger you, you get cortisol through your bloodstream. Well, cortisol stays in your bloodstream for up to 36 hours, making you highly resistant to buying anything or agreeing to something you wouldn't agree to. So, if you go in trying to sell somebody, and they're really angry because, I don't know, their client did something, or their wife or husband did something or whatever else, it's very hard to get them to say, "Yes," and agree to buy your product or service. And the reason is that cortisol is basically a "getaway from me drug" going through your body. But Oxytocin is triggered; Oxytocin is the antidote to cortisol, and it's triggered when you tell a joke. Or you do something fascinating, but usually jokes really work well." – JAMES "Absolutely, our body wants to smile, and we want to laugh. I mean, life is too short. And so, when to smile and we want to laugh. And so, when you're working with clients, it helps you, and I know depression is a big thing these days, okay? Well, you got to force yourself to laugh. There was an editor of a major New York magazine, and the doctors told him he has like three months to live. And so, he decided he was going to start laughing. He's going to force himself to laugh every single day. He's going to come up with jokes and everything. He's going to watch movies that are funny. He's just going to laugh every day. And suddenly he lived, I think, for like nine years after that." – JAMES Connect with James Bond:LinkedIn: https://www.linkedin.com/in/jamesibond/Growth Management Ventures, LLC: http://www.gmventuresllc.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

Your Brand Amplified©
Creating Sticky Messages: The Power of Brain Glue in Marketing with James I. Bond

Your Brand Amplified©

Play Episode Listen Later Jul 6, 2023 40:04 Transcription Available


Are you ready to unlock the power of emotional storytelling for your brand? Today, we're joined by marketing expert and author of Brain Glue, James I. Bond, to explore the incredible impact of emotional selling on marketing and behavior. James's wealth of experience in behavioral management provides fascinating insights into creating messages that resonate with your target audience and influence their actions.Through iconic ad campaigns, political speeches, and humor, we dive into the concept of Brain Glue - a passion box filled with powerful and emotionally engaging messages that can change behavior. James emphasizes the importance of testing and refining these messages to ensure they stick with your intended audience. As we discuss asymmetry in advertising, you'll discover how memorable images and messages can be crafted for your brand, just like the famous "Got Milk?" campaign or the Squatty Potty's success.As entrepreneurs and small business owners, harnessing the power of emotional messaging is essential for brand growth. In this captivating conversation, we explore the intersection of emotional storytelling, data, and neuroscience in marketing to help you create an impactful message for your brand. Don't miss out on this opportunity to learn from the expertise of James I. Bond and elevate your brand with the power of emotional selling.http://BrainGlueBook.comWe're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practitioners about education
James I. Bond is Not a Spy But He Can Persuade With Brain Glue | Episode 294

Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practitioners about education

Play Episode Listen Later Jun 26, 2023 37:04


James I. Bond is one of America·s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE · How Selling Becomes Much Easier By Making Your Ideas ·Sticky.· For thirteen years he ran one of Southern California·s leading behavioral management firms, working with a who·s who of American business. Early in his career, he ran an advertising agency in Montreal. He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities. James has uncovered a secret to becoming rich in business that's blowing people's minds, by using brain science to make it much easier to get people to say YES to your ideas and buy your products. His goal is to create a million millionaires using this ingenious "game" system.

People Explained
How to Make Your Sales and Marketing Unforgettable by Unleashing the Power of Brain Glue with James Bond

People Explained

Play Episode Listen Later Jun 18, 2023 57:56


James I. Bond is on a mission to unravel the secrets of making ideas that stick and products that sell using a system called Brain Glue. Brain Glue is a concept that James has created, offering powerful techniques to make ideas stickier and more persuasive. It taps into cognitive processes that captivate attention and enhance the effectiveness of communication strategies. This episode he walks us through the process and reveals techniques of "making ideas sticky". He speaks on the importance of emotion in selling and marketing and explains how it influences buying decisions.BrainGlueBook.comNew Episodes every Monday!www.stringcastmedia.com

Your Intended Message
Make Messages Stick with Brain Glue: James I. Bond

Your Intended Message

Play Episode Listen Later Jun 1, 2023 40:05


How to be more persuasive with emotional triggers Discover the word tricks to magically be more convincing Episode 156 (James is based in L.A, California) In this conversation with James I. bond we explore: Why logic often fails to convince How to sell using emotional word triggers How to make ideas sticky How to get people to make decisions faster The power of poetry, analogy, alliteration, humor 14 techniques to tap into brain glue How you can brainstorm for brain glue ideas About our guest, James I Bond: James Bond is one of America's leading behavioral management and marketing specialists. He is author of the bestselling book, BRAIN GLUE - How Selling Becomes Much Easier by Making Your Ideas "Sticky" Learn more about his book at www.BrainGlue.com ----- Your message is not just words. It's not just numbers. It's passionate emotion. When you can transfer that emotion to the other person, they're more likely to buy from you. ----- ----more---- Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He's fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/   For weekly tips to improve your presentations visit https://toroktips.com/

The Thoughtful Entrepreneur
1560 – Emotional Triggers with James I. Bond

The Thoughtful Entrepreneur

Play Episode Listen Later May 29, 2023 21:24


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Author of Brain Glue, James I. Bond. Brain Glue is all about making your words stick in people's brains by using selling and persuasion. This book introduces emotional triggers that boost the persuasive power of your ads, emails, social media posts, and sales pitches. Connecting with James is an opportunity to gain insights from a leading expert in behavioral management and business marketing. With over 13 years of experience, Bond has managed a top Southern California firm, worked with prestigious American businesses, and even led an advertising agency in Montreal.  As a former workshop chairman for a resource partner of the U.S. Small Business Administration and a guest speaker at universities and on podcasts, he is well-versed in sharing his expertise across various platforms. Collaborating with James I. Bond can provide valuable knowledge, strategies, and advice to enhance your business marketing, improve team productivity, and, ultimately, drive your company's growth and success. About James I. Bond: James is a renowned expert in behavioral management and business marketing in the United States. With a career of over thirteen years, he successfully managed a leading behavioral management firm in Southern California, catering to numerous prestigious American businesses. Before that, he headed an advertising agency in Montreal, collaborating with Fortune 500 companies and smaller enterprises.  As a former workshop chairman for a resource partner of the U.S. Small Business Administration, Bond has shared his expertise with various audiences. His influence extends to Southern California universities, where he has been a guest speaker, and numerous marketing and business podcasts, where he has been a popular guest. About U.S Management, LLC: They are a professional management consulting firm helping companies rapidly achieve bigger goals without exhausting their employees. Their proprietary "Task Management" process and "Tasking Sessions" have been developed over 14 years, aiding over 130 businesses, from high-tech startups to Fortune 500 companies.  Their methodology includes weekly meetings focusing on tangible tasks, execution, collaboration, issue identification, skills development, and expanded involvement. By leveraging proven formats, personal accountability, and collaborative groups, U.S Management LLC has successfully enabled organizations to increase revenues, profits, and overall efficiency while fostering employee growth and morale. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out U.S Management, LLC website at  https://usm-llc.com/ Check out James I. Bond on LinkedIn at  https://www.linkedin.com/in/jamesibond/ Don't forget to subscribe to The Thoughtful Entrepreneur...

The LOTS Project
LOTS To Talk About with James I. Bond Brain Glue #author #interview #podcast

The LOTS Project

Play Episode Listen Later May 29, 2023 64:09


⚡lots@getalby.com      Https://LOTS.ittybitty.tipsBrain GlueMy guest tonight is one of America's leading behavioral management and business marketing specialists and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." He has run an advertising agency , working with a wide range of Fortune 500 and smaller firms, and For thirteen years he ran one of Southern California's leading behavioral management firms, working with a who's who of American business. I would like to welcome to LOTS to Talk about James I. BondGrab a copy of James' book Brain Glue on Amazon from our affiliate link:https://amzn.to/3INtBJf Don't Hate Money. Grab the Fold card and get free satoshis using my link to sign up and request the card.  https://use.foldapp.com/r/FANEWETX Are you a Taphophile, or enjoy cemeteries and the history and stories behind them? Consider joining my Cemetery Explorers Club.  https://thelotsproject.com/explorersclub/ Get Outdoors and Do Some Camping (get $10 off your first visit), or use some extra space to set up a side income. Check out Hipcamp: https://hipcamp.com/i/briana439fae Amazon Affiliate General Link: https://amzn.to/3CuqCCRFind Out More at https://www.thelotsproject.comSupport this podcast at — https://redcircle.com/the-lots-project/donationsAdvertising Inquiries: https://redcircle.com/brands

Breakthrough Marketing Secrets
How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview]

Breakthrough Marketing Secrets

Play Episode Listen Later May 19, 2023 56:19


Subject To Change
Brain Glue with James Bond

Subject To Change

Play Episode Listen Later May 1, 2023 39:31


James I. Bond is one of America's leading behavioral management and business marketing specialists - and is author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.  Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts. For more information, go to http://braingluebook.com/

Living the Dream
BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." with James Bond

Living the Dream

Play Episode Listen Later Apr 5, 2023 50:58


Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT James I. Bond is one of America's leading behavioral management and business marketing specialists - and is author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky."  For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.   Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts. James resides in Thousand Oaks, California. Dreams: Hope lots of people read the book Share The secret life of Fathers Favorite Book, Movie, or Podcast: Favorite Movie is It's a Wonderful Life, America on 34th Street, Hidden figures, Temple Granden, Martian Contact them at: https://cf.fasterbuyer.com/brain-glue http://braingluebook.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/timothy-douglas0/support

Living the Dream
BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." with James Bond

Living the Dream

Play Episode Listen Later Apr 5, 2023 50:58


Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT James I. Bond is one of America's leading behavioral management and business marketing specialists - and is author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky."  For thirteen years, he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.   Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. He is a past workshop chairman and sold-out workshop leader for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts. James resides in Thousand Oaks, California. Dreams: Hope lots of people read the book Share The secret life of Fathers Favorite Book, Movie, or Podcast: Favorite Movie is It's a Wonderful Life, America on 34th Street, Hidden figures, Temple Granden, Martian Contact them at: https://cf.fasterbuyer.com/brain-glue http://braingluebook.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/timothy-douglas0/support

The Great Escape
Episode 12: Brain Glue: Behavioral Change Secrets to Win Over Your Prospects with James Bond

The Great Escape

Play Episode Listen Later Feb 26, 2022 62:24


James I. Bond is one of America's leading Behavioral Management specialists, having consulted, advised and coached hundreds of America's leading executives and professionals over more than three decades.James has discovered surprising secrets about how to simplify your ability to influence, persuade and sell just about anyone - by using the decision-centers of your listener's brain. In this FREE guide, James shares a powerful five-word phrase that can help you get the positive response you want from virtually any prospect.Discover the 5-Word Behavioral Psychology Hack that makes selling virtually anything a lot easier at www.learnbrainglue.com