Podcasts about budget management

How do you champion an authentic leadership style in a sector that's slow to adapt to change? Infrastructure Ontario President and CEO Angela Clayton has traversed this career journey by building a robust network while maintaining a deep dedication to continuing education and an iron-clad work ethic. She joins Riccardo and Shormila for a candid conversation about career growth and what it means (and doesn't mean) to be a woman in leadership in this male-dominated industry. Angela has seen the benefits of prioritizing community and collaboration in many facets of her career. She reflects on her history of learning on the job and how employer-supported professional development has transformed her trajectory. She and the hosts dig into the practical realities of leadership in major programmes and the mistaken assumption that great individual contributors naturally become great leaders. She also speaks frankly about being the only woman in the room, and how essential trust in hard-earned champions, while it doesn't negate impostor syndrome, certainly puts it into perspective.The discussion also explores IO's evolution over time, Angela's approach to her transition to CEO, and her future plans for pursuing more impact-driven work. Discover this successful industry innovator's take on the shifts leaders must make as they navigate new roles and her thoughtful advice for women aspiring to excel in infrastructure.Key takeaways:How a strong network creates career opportunities, and why getting the job is only the beginning;The pitfall of assuming technical excellence translates into project and people leadership;How to think about “diversity hires” without tokenism—and what real sponsorship looks like;The culture and mandate evolution of Infrastructure Ontario;The mental shift required when moving from PM issues management to CEO vision and culture development.Quote:“[Former peers who now report to me are] some of my most trusted advisors. They have the history of the organization, and it's so valuable to have that institutional knowledge.” - Angela ClaytonThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/Follow Angela Clayton: https://www.linkedin.com/in/angelafclayton/ 

Check out BeerBiceps SkillHouse Courses Here - https://linktr.ee/bbskillhouseFor all BeerBiceps vlog content Watch Life Of BeerBiceps - https://www.youtube.com/@LifeOfBeerBicepsCheck out my Mind Performance app: Level SuperMindLink:- https://app.level.game/?c=zSbmYnShare your guest suggestions hereMail - connect@beerbiceps.comLink - https://forms.gle/aoMHY9EE3Cg3Tqdx9Join the Level Community Here:https://linktr.ee/levelsupermindcommunityFollow BeerBiceps SkillHouse's Social Media Handles:YouTube: https://www.youtube.com/@BeerBicepsSkillHouseInstagram: https://www.instagram.com/beerbiceps_skillhouseWebsite : https://beerbicepsskillhouse.inFor any other queries EMAIL: support@beerbicepsskillhouse.comIn case of any payment-related issues, kindly write to support@tagmango.comFollow Nikhil Dwivedi's Social Media Handles:-Instagram: https://www.instagram.com/nikhildwivedi25/?hl=enLinkedIn: https://www.linkedin.com/in/nikhil-dwivedi-7116b520/In this 513th episode of The Ranveer Show, we are joined by Nikhil Dwivedi, a prominent film producer and actor, who shares deep insights into the evolving landscape of Bollywood in 2026. This episode serves as a comprehensive "Film School 101," exploring his journey from the corporate world to acting, and finally becoming a successful producer. We dive into the changing role of a producer, the economics of filmmaking, and what it truly takes to survive in the Indian film industry.In this conversation with Nikhil Dwivedi, we talk about the Role of a Modern-Day Film Producer, the difference between traditional and contemporary production models, and how revenue streams like Digital, Satellite, and Music rights function today. We also understand the financial risks involved in big-budget projects and the mental toughness required to handle public failures.This episode also covers the Budget Breakdown of a Film, the business of Superstars like Shah Rukh Khan, the working cultures of YRF and Dharma Productions, and the impact of AI on the future of cinema. We discuss the essential skills for directors - Storytelling, Aesthetics, and Budget Management - and the reality of casting in the age of social media.This podcast is a valuable resource for anyone interested in Film Production, Direction, Acting, the Business of Cinema, Bollywood Career Advice, and the Future of Storytelling.(00:00) – Start of the episode(00:44) – Role of a Film Producer in 2026(03:22) – Making a Hit on a Low Budget(08:07) – How Shah Rukh Khan Earns Crores(11:38) – Bankruptcy & Failure in Bollywood(14:15) – Advice for Aspiring Filmmakers(17:54) – 16 Must-Watch Bollywood Classics(21:32) – The Future of Ramayan & Animal Park(24:04) – Inside YRF & Dharma Productions(28:40) – Secret Skills of Great Directors(40:19) – Will AI Replace Bollywood Stars?(46:42) – Social Media vs. Real Talent(52:24) – End of the episode#film #movie

To what extent is leadership success contingent on specific industry expertise? Marcia Medrano began her career in buildings, not transit. Yet, her experience developing and guiding teams, budgets, and procurement projects is proof that people management is not bound by sector—as long as you're willing to make the most of the experts around you.In this episode of Master Builder, Riccardo and Shormila sit down with the Executive Vice President of Capital Projects at Metrolinx to explore what it takes to rise to leadership without pretending you're an expert in everything. Marcia traces her path from architecture and vertical infrastructure to transit delivery and the core lesson that's shaped her career: big infrastructure delivery is fundamentally about people—building trust, aligning teams, and getting things done. Marcia doesn't hesitate to push back against conventions and assumptions. Choosing to leverage her parallel expertise rather than be daunted by a new sector, she often asks, “Why not?” Over and over, she sees the question unlock progress in new and exciting approaches for the infrastructure industry.The three experts hold a candid discussion about impostor syndrome and women in leadership, the superiority of alliance projects, and the importance of transparency on all sides of a major programme. They call out the danger of blindly following rigid structures and the shifting of the status quo as the Canadian infrastructure industry dives into ever larger and more ambitious projects. Throughout it all, Marcia champions a new understanding of steering the ship, and all the assets that come along with “leading like a woman.”Key takeawaysThe relationship-building and human connection that underpin infrastructure delivery success;How transparency drives success, however varied a team's expertise and experience; Why incentivizing on-the-ground solutions and cooperation outweighs claims that stall progress at every turn;The importance of updated governance and project-wide empowerment on the owner side of collaborative contracts;What's poised to change for women in infrastructure leadership.Quote“Challenging our own biases of the things that we know and the things that we don't know is part of challenging the status quo.” - Marcia MedranoThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Navigating Major Programmes, Season 2 Episode 6 with Lawrence Rowland: https://navigatingmajorprogrammes.transistor.fm/s2/23 Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/Follow Marcia Medrano: https://www.linkedin.com/in/marcia-medrano-34a2962a/ 

What can a long career in urban transit reveal about collaboration, contracts, and system integration? In this episode, Evgenia and Shormila guide a wide-ranging conversation with transit veteran Ron Aitken. The discussion ties together his nearly five decades of experience in Canadian and international infrastructure projects.Ron is an expert in what makes complex urban transit work: clarity of requirements, disciplined change control, and the relationships and experience on both sides of the contract. Examples from Vancouver and abroad illustrate the outcomes of effective collaboration, a concept that existed (and succeeded) long before it was being written into the alliance and collaborative contracts presently in vogue. Risk balance, project definition, and synergy have always impacted major programmes.The industry is evolving, and this conversation doesn't shy away from exploring that. Owners are taking back certain systems integration responsibilities and accepting more risk. Interface and requirements management are becoming more essential, and the adoption of new AI tools is transforming scheduling and delivery across the board. Throughout their broad dialogue, Ron reinforces a simple but oft-overlooked fact: delivery models matter, but the culture and the people matter more.Key Takeaways:Why procurement models don't guarantee success;How early automated transit programs forced teams to build delivery capability, not just technology;Why trust and respect must be built quickly—and why experience on both sides of the contract is non-negotiable;How systems integration drives risk in urban transit—and why “systems first” scheduling and access planning mattersThe approaches that can mitigate and even abolish claims in major projects.Quote:“I recommend to people just starting their career: get yourself a helmet and boots and find your way out onto the site” - Ron AitkenThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/Follow Evgenia Jilina: https://www.linkedin.com/in/ejilina/ Follow Ron Aitken: https://www.linkedin.com/in/ron-aitken-a9275468/ 

What would it take to prioritize major programme outcomes over more familiar factors like price and procedural fairness? This is the question posed by Peter Weltman, the guest host on this Uncharted Conversations episode. Peter notes that Canada's infrastructure industry is struggling to maintain what it already has, much less build what it needs next. Iterating is likely to fail, so what are the alternatives?Co-hosts Shormila, David, Melissa, and Riccardo quickly surface the real tension: “outcomes” are often harder to define, measure, and defend than cost—and public procurement systems are deliberately built for political optics and to avoid the perception of discretionary decision-making. Together, the panel explores why technical merit often fails to meaningfully influence selection and why innovation tends to get squeezed out when projects are seen as fixed scope from the beginning.From there, the conversation widens beyond RFP mechanics into bigger levers: risk appetite for unsolicited proposals, whether Canada needs an “infrastructure venture fund” for ideas, and the value of portfolio thinking. Canada may not be ready to blow up the whole system. However, examples—including new financing entities and development-partner models—both within and beyond infrastructure highlight alternative pathways that are already emerging.Key TakeawaysThe problem with reducing “value for money” to competitive pricing in major projects;The difficulty in defining “outcome-based procurement” beyond cost;How better technical discrimination can prevent price from dominating “best value” selections;The potential for more rigorous schedule and delivery certainty evaluation through risk analysis;How entities might catalyze more innovative deal structures than classic linear procurements.Quote:“How do we create the incentives to build the capacity to do things in a more innovative way, realize more budget, more benefits?” - Peter WeltmanThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/Follow Melissa Di Marco: https://www.linkedin.com/in/melissa-di-marco/Follow Peter Weltman: https://www.linkedin.com/in/peter-weltman/

What happens behind the scenes before a project bid is even accepted? The delivery outcome component of major programmes is fascinating, but a lot occurs long before procurement, design, and development get underway. Taking a step back, and behind the curtain, Riccardo, Shormila, and special co-host Evgenia Jilina, Colliers' Transit Regional Sector Director, dive deep into what happens before the Request for Proposal is published. The three infrastructure professionals explore the competitive, resource-intensive work that happens upstream: strategic positioning, RFQs and RFPs, partnership decisions, and the internal calculus of whether a proposal is worth the investment of pursuing at all. They break down why “winning” a project is rarely about a single submission moment. Preparing a proposal can cost millions, pull top talent off active work for months, and take months or even years—a lengthy span of time where assumptions, teams, and even the market can change. They make the case that capture planning is so much more than paperwork—it's the training plan behind the goal: the structure that helps organizations choose which opportunities to chase and show up with the right partners and narrative when it counts. Together, the panel tackles the uncomfortable tension at the heart of public procurement. It's a system designed to prevent influence, yet meaningful early interactions help clients clarify needs and bidders understand the real problem. In the end, a strategic but authentic engagement approach inevitably weighs into the final decision. Real success is so much more than a lucrative “win”: it's a mutually beneficial relationship where client, bidder, and the public recipients of the infrastructure all triumph. Key Takeaways: Why capture planning is essential to success, not a waste of time and money;How organizations decide which pursuits are worth prep that costs millions, months, and their best players;What successful early engagement looks like before an RFQ or RFP is issued;Why early conversations should be reframed as “engagement” rather than “influencing”;How to build bid teams around strengths and gaps instead of searching for a unicorn.Quote:“The stakes are high…you're expected from day one to start on a project that's bigger than the GDP of some small countries.” - Shormila CharterjeeThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/Follow Evgenia Jilina: https://www.linkedin.com/in/ejilina/  

When we view Indigenous communities not as risks to be managed but as partners in building stronger, more sustainable, and more profitable infrastructure projects, what changes? In this episode, Shormila speaks with Matthew Jackson, Hydro One's Vice President of Indigenous Partnerships. Matthew has spent more than a decade working with the Indigenous communities impacted by energy sector projects. He has seen firsthand how that essential mindset shift can unlock both reconciliation and commercial success. Today, more and more organizations are recognizing how vital Indigenous perspectives are to Canada's infrastructure and economic expansion. Many project failures stem from a broken starting point: the assumption that Indigenous communities are an obstacle rather than rights-holders and value-creators. Transitioning from an oppositional to a partner relationship transforms the timelines, governance, and outcomes of major programmes. Today, Hydro One conducts business with Indigenous communities through a 50/50 equity partnership model—an approach that is rebuilding trust, accelerating decision-making, and reducing environmental and safety impacts.Shormila and Matthew's conversation provides practical advice for leaders and teams. While Hydro One's approach cannot be cut and pasted across the industry, key components of their method are transferrable. Matthew encourages teams to engage early, lead with transparency, and be open to a new way of working. Hydro One's marked acceleration of green-lighted projects proves the undeniable positive impact of this approach.Key Takeaways How shifting from “Indigenous risk” to “Indigenous opportunity” changes project outcomes;The revenue, work safety, and environmental benefits of being willing to try new approaches;The strong Indigenous leadership that led to Hydro One's success;Advice for the new generation of infrastructure professionals pursuing Indigenous relationships;The realities of continuing social segregation, even in recent years.Quote:“The future of this country is bright if we can embrace that Indigenous opportunity and that Indigenous value.” - Matthew JacksonThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/Follow Matthew Jackson: https://www.linkedin.com/in/matthew-jackson-957a3b24/ 

How do you know if you're a good leader? In engineering, like any profession, leadership is so much more than just getting your team to do what they're told. In this episode of Navigating Major Programmes, Riccardo and Shormila shift their focus to a broader topic: people management. Reaching beyond assessments and management styles, the two long-time leaders unpack their experiences so far. They explore the difference between managing contractors and direct reports, the importance of feedback delivery, and the need for empathy that flows in both directions—up and down the chain of command.Their conversation winds through self-reflection, organizational structures, and the dearth of training for technical experts thrust into people-management roles as the only path for advancement. Along the way, they discuss how leadership evolves over time (and often through mistakes), why emotional intelligence takes deliberate work, and what makes people management uniquely demanding—especially when you're delivering hard news while still remembering there's a human on the other end.They also dig into the realities of leading within complex systems: how to motivate and retain people across generations, why “tone from the top” shapes culture more than any slogan, and how leaders can adapt their style to the individual in front of them. Therapy, organizational design, and the impact of AI on early-career technical roles all receive their due consideration in a thoughtful, candid episode that recognizes leadership is a lifelong practice—not a just title.Key takeawaysThe role of empathy in business, relationships, and company culture;Why self-reflection is essential to every leader's development;Recognizing when to adhere to and when to throw out the org chart;Navigating disconnection from direct reports in enormous corporations;The negative impact of distilling rational reasoning as decisions descend from the top.Quote“Creating corporate culture…all starts from the leader—the tone from the top.” - Shormilla ChaterjeeThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/Read Riccardo's latest at www.riccardocosentino.comFollow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/Follow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/

Canada has long called itself “the North.” Now is the time to seize the economic opportunities so long unsupported in the country's true North: Nunavut, the Northwest Territories, and the Yukon. Sima Sahar Zerehi knows first-hand that building relationships is the key to delivering interconnected and impactful major infrastructure projects in Canada's North. In this episode of the Master Builders series, the Chief Executive Officer of the Arctic Opportunities Group shares the fortuitous route that led her to leadership in what she considers the country's most promising region.Exuding passionate belief in Canada's future, Sima unpacks how Arctic sovereignty conversations and renewed federal funding are shifting the narrative from untethered announcements to real, strategic projects that create jobs, unlock corridors, and signal Canada's commitment to expanding “coast to coast to coast”. The way to success, however, differs from traditional major infrastructure approaches. Sima emphasizes that Inuit and Indigenous organizations in the North are vital partners from beginning to end, not simple stakeholders. Builders who want to expand into this largely untapped region need to start with relationships, respect that communities have already identified their priorities, and structure partnerships that create direct local benefits, not just revenue they can take with them when they leave.Riccardo, Shormilla, and Sima's conversation explores the need for right-sized business models that account for the timeline, cost, and local focus unique to Northern infrastructure projects. The creative and community-driven approach that Sima champions holds enormous promise, for both Canada's True North and the provinces to the south.Key TakeawaysThe importance of relationship-building and community consulting when working with Arctic organizations;How the North's unique selection criteria keeps the focus on local economic growth;What we can learn from other Arctic nations, like Greenland;The significant impact of Nunavut's four upcoming infrastructure projects;How shifting our perspective of Indigenous peoples from victims to resilient innovators will elevate Canada as a whole.Quote:“The attention to the Arctic is an attention to Canada as a country that expands coast to coast to coast.” - Sima Sahar ZerehiThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/ Read Riccardo's latest at www.riccardocosentino.com Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/ Follow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/ Follow Sima Sahar Zerehi: https://www.linkedin.com/in/sima-sahar-zerehi-14708520/ 

How do feminine-coded skills and thinking ahead transform the outcomes of major projects?  Marilyn Spink uses her experience, expertise, and eloquence to explore this and so much more in this episode of Master Builders. Approaching engineering as a practical force that materially improves how people live has driven Marilyn's professional ventures for much of her impressive career. She's a metallurgical and materials engineer whose career has spanned a wide range of industries. Today, she serves as Executive Director of the Canadian Critical Minerals and Materials Alliance. Marilyn turns a candid lens on why projects succeed or go sideways, citing delivery and procurement norms she has seen in Canada and around the world. Proudly independent of public oversight, she is unafraid to call out familiar failures. Her thoughtful explanations of why projects fail and how they could avoid pitfalls make a future of prosperous critical minerals projects in Canada feel attainable. Marilyn and hosts Shormilla and Riccardo discuss how long-term planning and accountability, as well as procurement approaches that consider more than just the lowest bid, make for stronger builds. They examine the need to balance social and environmental considerations with revenue generation. Throughout the conversation, Marilyn shares hard-won insights about advocacy and how the socially conditioned skill sets of women and other underrepresented groups will change the engineering industry as cultures of inclusivity continue to grow.Key takeawaysThe skills and approaches required to make a project actually work in the long term;The meaningful impacts that engineering projects can have on communities;Using beer and food metaphors to highlight the opportunities of midstream minerals processing;The benefits of using a qualification-based selection to identify the best choice during procurement;Why unrealistic budgets and schedules undermine due diligence and set projects up to “fix” problems later.Quote:“You can make money, but you can also do things that are responsible from an environmental and social perspective.” - Marilyn SpinkThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/ Read Riccardo's latest at www.riccardocosentino.com Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/ Follow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/ Follow Marilyn Spink: https://www.linkedin.com/in/marilyndspink/  

There's no one path to career success, and technical skills aren't everything. This wide-ranging conversation explores the process of building a major program career you can be proud of, and the lifelong learning that makes it possible. Evgenia Jilina, Colliers' leader of Western Canada transit sector growth, joins Riccardo to talk about industry and life shifts, and the underdiscussed links between the two. Their discussion muses over the economic and emotional intensity of Canada's 2010s P3 boom—its momentum, pressure, and rapid learning curve. They break down how that era of “get stuff done” energy shaped a generation of practitioners and helped set the stage for today's alliance-style delivery models. The open and honest conversation also tackles two themes that rarely get discussed with enough transparency. Riccardo and Evgenia delve into pursuing continuing education mid-career and the difficult overlap between peak promotion years and the life stage when many professional women consider having children. Evgenia unpacks the “broken rung” dynamic of women in management and her thoughts on the future of leadership in the age of AI. Throughout this companionable dialogue, Evgenia reflects on what it means to stay curious, stretch beyond a job title, and keep learning in an industry that never stops changing.Key TakeawaysThinking back on the highs and learning opportunities of the 2010s P3 boom;The road that P3 paved for the development of alliance and collaborative models;The effects of life and work experience when returning to school as a professional;What the unfortunate timing of the average woman's career peak and parenting windows costs workplaces;AI as a leadership tool, and the very human skills that remain essential.Quote: “When a woman says, ‘My priorities have changed' after having children, let's not assume they've changed [to be] against their ambition or career.”  - Evgenia JilinaThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/ Read Riccardo's latest at www.riccardocosentino.com Follow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/ Follow Evgenia Jilina: https://www.linkedin.com/in/ejilina/ 

How is value determined and discussed in infrastructure planning, procurement, and delivery? The Uncharted Conversations panel—Shormila Chatterjee, David Ho, and Melissa Di Marco—tackles a complicated question brought by a new addition: Lisa Mitchell, the President and CEO of the Canadian Council for Public-Private Partnerships (CCPPP). What defines the concept of value? The language behind the vital term has shifted in ways that impact how infrastructure projects are approved, designed, and ultimately judged, a significant issue in the country's current era of increased building. How do we determine the “right” definition when different players are banking on different results, from the government administrators who approve the project, to the private sector that builds it, to the public, who use it? The four panelists reflect on how “value for money” has morphed over the decades, from enduring outcomes to short-term optics, such as cost of capital and debt pricing. Too often, the result is a growing mismatch between what is authorized—time and budget—and what is deemed important in the long term. The conversation asks what it would take to bring outcomes back into focus. Along the way, they float provocative ideas—like an infrastructure “incubator” that funds better concepts upstream—and give a much-needed nod to an undervalued and less marketable component: maintenance, renewals, and deferred capital repairs that don't come with ribbon cuttings but keep vital public systems functioning.Key TakeawaysThe factors that have shifted the public and private perceptions of value;How looking at financing as the overarching goal rather than a tool narrows the definition of success;How public-sector objectives and private-sector delivery incentives can misalign without clear benefit stewardship;How “on time and on budget” became a placeholder metric that ignores real-world performance;How a public fund that supports big ideas in infrastructure could unlock private innovation as Canada pushes for economic resilience.Quotes:“I think the concept of outcome has been completely forgotten.” - David HoThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/ Read Riccardo's latest at www.riccardocosentino.com Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/ Follow David Ho: https://www.linkedin.com/in/davidtho-ontario/Follow Melissa Di Marco: https://www.linkedin.com/in/melissa-di-marco/Follow Lisa Mitchell: https://www.linkedin.com/in/lisa-mitchell/

What is it like to navigate the infrastructure industry as a young professional? Finding footing in any field is challenging. Entrants are faced with rapidly changing technologies and processes, hybrid working environments, impostor syndrome, and breaking into existing tight-knit communities. Organizations like Young Leaders in Infrastructure (YLI) strive to help people entering the industry learn, grow, and connect. In this episode of Navigating Major Programmes, Riccardo and Shormilla speak with three members of the Toronto chapter: Mariam Faizal, Ursula Kenkel, and Iris Templo. The trio details their experiences with the YLI tenets: developing confidence, capability, and community in the industry. They praise beneficial quarterly events, mentorships, and AI advancement, but raise a unanimous call to action for more accessibility. Their unique and unjaded perspectives highlight where expansion and improvement could elevate infrastructure as younger generations continue to transform Canada's built environment and the organizations that build it.Key Takeaways:How organizations like YLI assist those entering the industry in finding their place;The community-minded motivation that draws graduates from all sectors to public service;The need for more accessibility into the clique of established infrastructure professionals;A fresh perspective on the ever-growing implementation of AI;The ambition of continued collaboration across sectors and specialties.Quote:“[YLI provides] a good way of relating to my peers…but also having a good example of where my career can take me.” - Iris TemploThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Learn more about Young Leaders in Infrastructure: https://www.pppcouncil.ca/what-do-we-do/fostering-next-generation/yli Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/ Read Riccardo's latest at www.riccardocosentino.com  Follow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/ Follow Shormila Chatterjee: https://www.linkedin.com/in/shormilac/ Follow Mariam Faizal - https://www.linkedin.com/in/mariam-faizal-003335157/Follow Ursula Kenkel - https://www.linkedin.com/in/ursula-kenkel-2b6397173/Follow Iris Templo - https://www.linkedin.com/in/iristemplo/

What's going on off-mic for the Navigating Major Programmes podcast team? Riccardo kicks off Season 4 with a behind-the-scenes conversation with Mikaila (writing and marketing) and Mary (podcast production). The three experts from across the communications spectrum join forces to unpack all that happens before the interview begins and after the recording stops. Thoughtful preparation meets natural curiosity to deliver a show that so many people in the industry and beyond now tune into every week. In this episode, the trio delves into how Riccardo sources guests, the difficulty of scheduling around the busy timelines of professionals, and how both Riccardo's workflow and confidence have advanced over more than 80 episodes. The back-and-forth becomes a friendly debate over the benefits and drawbacks of AI in writing and podcasting, from audio cleanup and title generation to voice cloning. The team recognizes that authenticity, emotion, and human effort are all in flux as automation continues to dominate our workflows.On the heels of a milestone season, the fourth installment of Navigating Major Programmes will bring a fresh cohort of insightful professionals—both those newer to infrastructure and well-established—with the goal of further elevating the industry, one conversation at a time.Key TakeawaysBreaking down all the legwork required before and after recording an episode.The role of podcasting in building confidence and public speaking ability.How post-production enhances a show without removing its humanness.The controversial use of AI in each step of show creation.Where they've been and what's to come in Season 4.Quote: “If you have something interesting to say, my platform is your platform.” - Riccardo CosentinoThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major Programmes: https://www.linkedin.com/company/navigating-major-programmes/ Follow Riccardo Cosentino: https://www.linkedin.com/in/cosentinoriccardo/ Read Riccardo's latest at www.riccardocosentino.com  Follow Mikaila Kukurudza: https://www.linkedin.com/in/mikaila-kukurudza/ Follow Mary Chan: https://www.linkedin.com/in/marychan-organizedsound/Music: "A New Tomorrow" by Chordial Music. Licensed through PremiumBeat.

Send us a textIn this engaging conversation, Jay Lowrie, the lead production manager at Valley Soulz, shares her journey in event production, emphasizing the importance of problem-solving, creativity, and Southern hospitality in creating memorable experiences. She discusses her role in managing events, balancing budgets, and fostering a positive team environment. Jay's passion for her work shines through as she reflects on her career path and the growth of Valley Soulz, highlighting the significance of community and collaboration in the hospitality industry.Connect with Valley Soulz on social media:InstagramValley Soulz01:45Jay's Role and Responsibilities in Production Management05:15Career Path and Growth at Valley Souls08:36Budget Management and Financial Realities13:23Creating Seamless Hospitality Experiences16:51Southern Hospitality in Vegas17:16Essential Skills for Event Production18:22Learning from Experience19:11Connecting with the Community20:17Building Your Personal BrandSubscribe to Visit Vegas Places with Coyal Never miss an episode again!Plus get behind the scenes coverage with business owners and chefs.Want to elevate your content and lifestyle? Shop the same creator tools, fashion, and home goods I trust for great results. Find all my favorites at the link in the description. Click here to find creator and podcast equipment on AmazonShow music composed by: Dae One Visit Vegas Places with Coyal. Real Vegas, Real Topics, Real Business with Real Owners. Covering topics on economics, entrepreneurship, health, well-being and FOOD! Thank You for tuning in and make sure to VISIT VEGAS PLACES!Follow our social media platforms:https://www.instagram.com/visitvegasplaces/https://www.youtube.com/c/CoyalHarrisonIIIBuzzsprout - Let's get your podcast launStart for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Today we're joined by Tom, Head of Data at Entropy Advisors and Ali, Data Analyst at Entropy Advisors to explore how they're accelerating DAO development on Arbitrum.We discuss:Governance and treasury management strategiesDAO governance process and decision-makingDelegate dynamics and voting behaviorTracking grants and ensuring financial transparencyThe future of gaming in Web3Fund allocation and budget managementChallenges and criticisms of gaming investmentsThe role of program managersUsing dashboards for better insightsUnderstanding “Time Boost” and its impactLicensing fees and their implicationsAnd much more—enjoy! — Timestamps: (00:00) Introduction (03:36) Entropy Advisors: Accelerating DAO Development @arbitrum (08:10) Governance and Treasury Management (21:15) DAO Governance Process (28:31) Delegate Dynamics and Voting (43:21) Tracking Grants and Financial Transparency (47:58) The Future of Gaming in Web3 (48:34) Fund Allocation and Budget Management (49:28) Challenges and Criticisms of Gaming Investments (50:52) The Role of Program Managers (52:36) Dashboards (1:01:17) Understanding Time Boost and Its Impact (1:09:35) Licensing Fees (1:24:08) Outro —Content links:Join the Indexed Pod group chat: https://t.me/+Jmox7c6mB8AzOWU01. Arbitrum DAO: Financials: https://dune.com/entropy_advisors/arbitrum-dao-financials2. Arbitrum DAO: Treasury: https://dune.com/entropy_advisors/arbitrum-dao-treasury3. Arbitrum DAO: Governance Proposals: https://dune.com/entropy_advisors/arbitrum-dao-governance-proposals4. Arbitrum DAO: Delegates: https://dune.com/entropy_advisors/arbitrum-dao-delegates —Follow the guests:Ali: https://x.com/AliTslmTom: https://x.com/tomwanhhFollow the co-hosts: https://x.com/hildobby_ https://x.com/0xBoxer https://x.com/sui414Follow the Indexed Podcast:https://twitter.com/indexed_pod — The Indexed Podcast discusses hot topics, trendy metrics and chart crimes in the crypto industry, with a new episode every 1st and 3rd Thursday of the month, brought to you by wizards @hildobby_ @0xBoxer @sui414.Subscribe/follow the show and leave a comment to help us grow the show! — DISCLAIMER: All information presented here should not be relied upon as legal, financial, investment, tax or even life advice. The views expressed in the podcast are not representative of hosts' employers views. We are acting independently of our respective professional roles.

Congressman Jimmy Petronis shares insights on budget management, fiscal responsibility, and the importance of transparency in government. He discusses the current state of affairs in Congress, including the Senate's role in passing significant legislation, energy independence, and the challenges facing states like California. Congressman Petronis also emphasizes the need for trust in the electoral process and the critical role of AM radio during disasters. Dr. John Fleming, a former White House Deputy Chief of Staff and current Louisiana State Treasurer, is on a mission to unseat incumbent Senator Bill Cassidy. Dr. Fleming shares insights on Cassidy's voting record, particularly regarding his alignment with President Trump and the needs of Louisianans. Additional interview with NativePath's co-founder and chief culture officer Dr. Chad Walding, who discusses the convenience of processed foods versus the long-term effects on our bodies, the importance of shifting towards whole foods, and the dangers of seed oils and synthetic dyes in our diets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary: In this episode, Beth Dodson and John Bodrozic explore the complexities of home improvement projects, focusing on the role of AI in remodeling. They discuss the challenges homeowners face in decision-making, budgeting, and material selection, emphasizing the importance of thorough research. The conversation highlights the potential of Home Zada's Shopping AI to simplify the shopping process and enhance the overall homeowner experience. In this episode, John Bodrozic and Beth Dodson discuss the transformative impact of AI on home shopping and remodeling processes. They explore how AI can streamline product research, enhance decision-making, and improve relationships with contractors. The conversation highlights the importance of organization and efficiency in managing home improvement projects, ultimately leading to better budgeting and informed choices for homeowners. Takeaways Home improvement involves extensive research and shopping. Larger projects require careful planning and budgeting. The variety of choices can lead to decision fatigue. Understanding product specifications is crucial for satisfaction. AI can assist in managing home improvement projects. Physical and online resources provide inspiration for projects. Budget constraints often dictate material choices. Homeowners should evaluate long-term maintenance of materials. The shopping process is about gathering data, not just buying. Home Zada's AI can streamline the shopping experience. AI shopping tools can save time and enhance efficiency. Homeowners can aggregate all shopping research in one place. Product research helps in understanding material options and pricing. Streamlined processes lead to better contractor relationships. Organizing choices aids in making informed decisions. AI can assist in managing budgets effectively. Home Zada combines photos and spreadsheets for better organization. Shopping AI can help first-time homeowners navigate choices. The importance of narrowing down options to avoid decision fatigue. Using AI tools can lead to a more enjoyable remodeling experience.  Sound Bites "Budget constraints often dictate material choices." "Making informed choices in home projects." "Transforming homeowner experiences with technology." "You can now say, I've looked at all these sinks." "You just created so much efficiency." "You just made it a lot easier." "This will serve me well." "It's a big endeavor." "This is a good one."   Chapters 0040 Introduction to Homeowner AI and Remodeling 03:35 Navigating Home Improvement Choices 06:31 Researching and Decision-Making in Home Projects 09:46 The Importance of Budgeting and Material Selection 12:34 Understanding the Shopping Process for Home Projects 15:41 Real-Life Experiences with Home Renovations 18:35 Introducing Home Zada's Shopping AI 21:39 Demonstration of Shopping AI Features 27:48 Revolutionizing Home Shopping with AI 31:20 Streamlining the Remodeling Process 34:01 Understanding Countertop Options 40:18 Enhancing Contractor Relationships 42:48 Balancing Budget and Choices

 In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers. They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strategies and the latest developments that could impact your SEO practices and web publishing success!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This Podcast Is Episode 625, And It's About Better Practices For Meeting Client Expectations In Construction When hiring a construction contractor, clients often have a clear set of expectations that significantly influence their decisions. These expectations encompass many factors, including the quality of artistry, communication skills, adherence to timelines, and budget management. Picture a homeowner named Sarah. Excited and anxious, she embarked on renovating her old farmhouse. She understood that choosing the right contractor was crucial. After researching and meeting various candidates, she selected Jack, whose impressive portfolio and reputation for reliability reassured her. Throughout the project, Jack kept his promises, communicated regularly, and prioritized quality, which helped build Sarah's trust. As the renovations progressed, Jack's transparency about costs and proactive problem-solving skills were evident when unexpected challenges arose. He treated Sarah's home respectfully, maintained a clean worksite, and ensured everything was done meticulously. By the end of the project, Sarah had a beautifully renovated house and a partnership based on trust and collaboration, making the entire experience enjoyable and fulfilling. To truly succeed in this competitive industry, contractors should focus on several key elements that clients prioritize: 1. Reliability is Key One of the most critical qualities clients look for is reliability. They want a contractor who shows up on time and follows through on promises. Meeting deadlines and maintaining a consistent schedule are essential for building trust. When clients feel confident their contractor will deliver on time, it alleviates stress and fosters a positive working relationship. Action Step: Develop a clear project timeline with specific deadlines. Use project management tools to track progress and share updates with clients. Always communicate promptly if any changes occur to the schedule to ensure transparency. 2. Quality Workmanship Matters Quality is non-negotiable in the construction industry. Clients expect high standards in both materials and craftsmanship. They want a contractor who pays attention to detail and ensures that every project element meets their expectations. Delivering exceptional quality satisfies the client and enhances the contractor's reputation for future projects. Action Step: Establish strong relationships with trusted suppliers to ensure you have access to high-quality materials. Set clear quality standards for your work and conduct regular checks throughout the project to ensure these standards are met. 3. Clear Communication is Crucial Effective communication plays a vital role in any construction project. Clients appreciate regular updates and open lines of communication. They want to be informed about progress, potential delays, and changes to the project. Clear communication helps manage expectations and builds a partnership between the client and contractor. Action Step: Create a communication plan that details how and when you will update clients. Consider regular status meetings (in person or virtual) and utilize communication platforms or apps to streamline updates and address any questions promptly. 4. Transparency Builds Trust Clients want a transparent contractor about costs, timelines, and potential challenges. Bringing issues to light early on, rather than hiding them, fosters an environment of trust. Providing detailed estimates and clearly explaining any adjustments that may occur demonstrates a contractor's commitment to honesty, which is fundamental for a successful working relationship. Action Step: Provide detailed estimates that break down costs. Discuss any potential challenges upfront, setting realistic expectations about what clients can anticipate throughout the project. 5. Budget Management is a Priority Staying within budget is often a top concern for clients. They value contractors who can provide a clear breakdown of costs and manage the budget effectively. Clients appreciate proactive communication about any changes affecting the project's finances. By demonstrating financial responsibility, contractors can put clients at ease and reinforce their professionalism. Action Step: Offer fixed-price contracts when feasible and maintain a clear record of all expenses throughout the project. Discuss any changes that might impact the budget as soon as they arise, and provide documentation to keep clients informed. 6. Problem-solving skills are Essential Construction projects are rarely without their surprises. Clients value contractors who can quickly identify and address issues as they arise. Being proactive in problem-solving shows expertise and reassures clients that their projects are in capable hands. This ability can often distinguish a good contractor from a great one. Action Step: Foster a culture within your team that encourages proactive problem-solving. Conduct regular training sessions on addressing common issues and ensure everyone knows that bringing potential problems to light is valued. 7. Respect for Property is Expected Clients expect their contractors to treat their property with the utmost respect. This includes keeping the worksite clean, organized, and mindful of the client's belongings. A clean and safe work environment reflects professionalism and consideration, which clients greatly appreciate. Action Step: Establish site protocols prioritizing cleanliness and respecting the client's property. Use protective coverings for floors and furniture, and ensure the work area is tidy and organized at the end of each day. 8. Professionalism Sets the Tone How contractors present themselves—through attire, demeanor, and overall conduct—impacts the client's perception of the project. Professionalism builds confidence and promotes a positive experience. Clients want to work with contractors who respect their time and investment, and behaving professionally can significantly enhance this relationship. Action Step: Encourage staff to maintain a professional appearance and demeanor. Provide customer service training to ensure all team members communicate respectfully and effectively with clients. 9. Expertise and Knowledge are Valued Clients desire a well-versed contractor in building codes, regulations, and industry best practices. When a contractor displays expertise, it instills confidence in clients that their project will be completed correctly and efficiently. Knowledge enhances the contractor's credibility and reassures clients they make sound decisions. Action Step: Stay updated on industry standards and regulations through ongoing education. Encourage team members to gain certifications and attend workshops. Share your knowledge with clients to foster trust and confidence in your capabilities. 10. Post-Completion Support is Appreciated Finally, a meaningful follow-up after project completion can leave a lasting impression. Clients value contractors who check in to ensure satisfaction, address potential issues or offer maintenance services. This level of care demonstrates a commitment to ongoing service and can foster long-term loyalty. Action Step: Create a post-project checklist to review with clients a few weeks after completion. Offer maintenance services or check-ins to address any lingering questions or concerns. This demonstrates that you care about their continued satisfaction. Final thoughts Recognizing and addressing your client's needs can build strong, long-lasting relationships that encourage repeat business and generate valuable referrals. Prioritizing reliability, quality workmanship, clear communication, transparency, effective budget management, problem-solving abilities, respect for the client's property, professionalism, expertise, and post-completion support allows contractors like you to foster these strong relationships. This commitment can lead to future projects and an increase in referrals. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

How do school leaders move beyond compliance and create budgets that reflect shared values? In this episode of School Business Insider, John Brucato sits down with Dr. Michael Juech, Assistant Superintendent of Operations for the Howard-Suamico School District in Wisconsin, to explore his thought-provoking article, "We Versus Me: Collaborative Resource Allocation and Budget Management."Dr. Juech shares actionable strategies for engaging school leaders, staff, and board members in transparent, mission-driven budgeting processes. From shifting mindsets to navigating tough conversations, this episode is a must-listen for school business officials seeking to align resources with purpose — together.Contact School Business Insider: Check us out on social media: LinkedIn Twitter (X) Website: https://asbointl.org/SBI Email: podcast@asbointl.org Make sure to like, subscribe and share for more great insider episodes!Disclaimer:The views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of the Association of School Business Officials International. The material and information presented here is for general information purposes only. The "ASBO International" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. The presence of any advertising does not endorse, or imply endorsement of, any products or services by ASBO International.ASBO International is a 501(c)3 nonprofit, nonpartisan organization and does not participate or intervene in any political campaign on behalf of, or in opposition to, any candidate for elective public office. The sharing of news or information concerning public policy issues or political campaigns and candidates are not, and should not be construed as, endorsements by ASBO Internatio...

In this timely episode of Ready Your Future, we dive deep into the realities of economic uncertainty facing many Americans today. Drawing from historical perspectives and current insights, Todd explores why economic fears are surging and what practical steps you can take to protect your family’s financial future. The episode examines proven strategies for building resilience during economic stress, including financial preparedness techniques that worked during previous downturns and might serve you well in today’s challenging economic landscape. Visit the Episode Page on Ready Your Future. Of Interest Check Out RYF on YouTube For more about Todd and RYF Join the Exclusive Email Group' Join TPA The Christian Prepper Podcast Buy Me a Coffee: https://www.buymeacoffee.com/prepperwebsiteSee omnystudio.com/listener for privacy information.

Tripp Limehouse discusses the current economic climate, focusing on recession fears and their implications for retirement planning. They emphasize the importance of having a solid financial plan, especially during market volatility. Tripp introduces the Green Line Principle as a safe money strategy to help retirees navigate uncertain times. The conversation also covers risk tolerance, market corrections, and the need for expert guidance in financial planning. The conversation also includes listener questions about qualified charitable distributions and inherited annuities, emphasizing the need for personalized financial advice. Visit Limehouse Financial to learn more. Call 800-940-6979See omnystudio.com/listener for privacy information.

I am The DEI Optimist- I believe that the world is better when we know one another; not despise each other. We will grow and improve by learning more about ourselves and others. I have more than 25 years of experience with Diversity, Equity, and Inclusion and Leadership Development. I have honed and expanded my knowledge of Diversity over the years through research, practice, professional and personal experience. I am constantly adding to my skillset around DEI through practice and training. I am diligent about increasing my awareness of DEI challenges, issues, and opportunities. I invite you to join me on this journey. Our workbooks and trainings are available for purchase at this link: https://effebe-49.myshopify.com/Information from Dr Abdullah:I am available for keynote addresses, DEIB Strategic Planning and Assessment, Diversity Coaching, Board Capacity Building and related work. AREAS OF EXPERTISE: Diversity and Inclusion, Higher Education Administration, Training & Development, Board Reports & Resolutions, Budget Management, Written & Oral Communications, Hiring, Training, & Mentoring, Operating, Capital, & Procurement, Budget Review, Fund Raising & Grant writing, Public Speaking & Presentations, Team Building & Leadership, Student Development, Non-profit Board Training

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Yvonne McNair, an Emmy-nominated event producer and Chief Experience Officer at Captivate Productions. Yvonne discusses the element of surprise and delight, creative marketing approaches, and her experiences working with high-profile artists like Prince. She offers practical insights on balancing creative vision with budget constraints while creating memorable experiences.

This Podcast Is Episode 619, And It's About Building Connections - Offline Marketing In The Construction Industry n a rapidly evolving digital landscape, it's easy for construction business owners to overlook the power of offline marketing. However, effective offline strategies remain crucial in building relationships, enhancing brand visibility, and generating leads. In this digital age, offline marketing often creates more meaningful connections than digital efforts. Whether you're a small contractor or a more prominent construction firm, understanding and implementing these strategies can help you establish a strong community presence and a loyal customer base.   As a construction professional, you hold the key to unlocking the potential of offline marketing. From networking events and local advertising to engaging community initiatives, these strategies empower you to create meaningful connections that digital efforts often cannot.   In this context, we will explore a variety of effective offline marketing tactics tailored for you, enabling you to elevate your business and gain a competitive edge in the industry.   1. Networking Events   For instance, a construction firm could sponsor a local home improvement seminar, which positions them as an expert in the field and allows them to connect directly with potential clients. Another example could be a direct mail campaign targeting neighborhoods with a high potential for home renovations. Participating in local trade shows, industry conferences, and community gatherings is a valuable strategy for connecting with potential clients, suppliers, and partners. Establishing and nurturing these relationships can significantly enhance your chances of receiving referrals and discovering new business opportunities. Engaging in networking events expands your professional circle and strengthens your presence within the industry.   2. Print Advertising   Utilize local newspapers, industry magazines, and community bulletins for advertising. A strategically placed ad can effectively reach your target audience in the area, fostering a sense of community and engagement.   3. Direct Mail Campaigns   Implement direct mail campaigns by sending postcards or brochures to specific neighborhoods or businesses. This personal touch emphasizes your services, including special offers or promotions, making your audience feel valued and important.   4. Sponsorships   Consider sponsoring local events, sports teams, or community initiatives to enhance your visibility and position as a business focused on the community.   5. Flyers and Brochures   Distribute informative flyers or brochures to local businesses, community centers, and home improvement stores. Include precise details about your services and contact information.   6. Vehicle Branding   Use your company vehicles as mobile advertisements by displaying your logo, contact information, and a brief description of your services on the vehicle's exterior.   7. Word of Mouth   Encourage satisfied clients to share their positive experiences with friends and family. Consider implementing a referral program that rewards customers for bringing in new business.   8. Business Cards   Always have business cards on hand to distribute at events or during meetings. Ensure they include all necessary contact information and a brief description of your services.   9. Community Involvement   Get involved with local charities, volunteer for community projects, and participate in neighborhood improvement programs. This can enhance your reputation and offer networking opportunities.   10. Home Improvement Seminars   Host informational workshops or seminars on home improvement topics. This positions you as an expert and lets you connect directly with potential clients.   11. Cold Calling   Reach out to potential commercial clients directly. Customize your pitch to demonstrate how your services can address their specific needs.   12. Partnerships with Local Businesses   Establish partnerships with real estate agents, interior designers, or landscaping companies so you can refer clients to each other, boosting mutual business.   Measuring Progress   As we've said before, what you can measure, you can manage. Several specific metrics can be used to measure the effectiveness of your offline marketing strategies. These include tracking the number of leads generated from your offline campaigns, measuring the response rate from your direct mail campaigns, and gathering client feedback on how they heard about your construction business. Additionally, monitoring changes in brand awareness through surveys before and after your campaigns can provide insights into effectiveness.   To effectively integrate offline marketing with existing digital marketing efforts, construction business owners like you can ensure consistent messaging across both channels. This includes using similar branding, slogans, and promotional messages. Additionally, you can direct offline audiences to online platforms—like social media or websites—by including QR codes on print materials or encouraging event attendees to follow your online presence.   We can support your offline marketing strategies in several ways:   1. Budget Management - ensures you clearly understand your marketing budget. You can see which efforts yield the best return on investment by tracking expenses related to offline campaigns, such as print ads, event sponsorships, or direct mail.   2. Analyzing Marketing Costs and Monitoring ROI - We can help you analyze the costs associated with offline marketing strategies. Understanding these costs can inform decisions about where to allocate resources for maximum impact.   We can help track the effectiveness of your offline campaigns by measuring the revenue generated from leads acquired through these efforts. We can set up systems to link financial results to specific marketing activities, providing valuable insights into what works.   3. Creating Reports - Regularly generating financial reports related to marketing activities allows you to monitor progress and adjust your strategies as needed. This data can inform future campaigns and improve decision-making.   4. Supporting Networking Events -  If you sponsor or attend networking events, we, as your bookkeeper, can manage the financial details, ensuring all invoices and payments are processed efficiently. We can also help keep track of expenses related to these events.   5. Integration with Online Efforts—We can help ensure that offline marketing strategies complement your online efforts by tracking overall marketing spending and performance metrics, helping you maintain a cohesive marketing strategy.   By effectively managing the financial aspects of your offline marketing, we can enable you to focus on building meaningful connections, fostering community relationships, and driving growth for your business.   In conclusion   Incorporating offline marketing strategies is essential for construction business owners like you, who aim to enhance their visibility and reach potential clients. By engaging with the community through events, print media, and direct outreach, you can build strong relationships and trust within your target market. Ultimately, a well-rounded marketing approach that combines both online and offline efforts can lead to sustained growth and increased success in the competitive construction industry. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

Today's guest is Andreea Ioan, Senior Expert IT Platform Manager at OMV in Vienna, Austria. Founded in 1956, OMV focus on the exploration, production and distribution of oil and natural gas, as well as providing energy solutions, including renewable energy and sustainable technologies. OMV operates in multiple sectors, including refining, chemicals and gas, with an emphasis on innovation and environmental responsibility. They aim to contribute to the global energy transition while maintaining a commitment to high standards in sustainability and safety.Andreea is a highly motivated and detail-oriented Senior IT Expert. With a background in Project Management, Process Management and Service Management, she is skilled in managing complex projects and initiatives from start to finish. With a proven track record of success in a large international organization, Andreea brings a wealth of experience in developing and executing strategies that drive growth and profitability. Her expertise includes Project Planning and Execution, Budget Management, Stakeholder Engagement and Business Process Design/Improvement.In the episode, Andreea discusses:Her career journey from Romania to Austria, focusing on personal growth,Relocating involves challenges, growth, decision-making and family support,Starting with ITSM in 2019 and growing the platform with 10+ modules,How governance, operating models and health checks ensure platform success,Why ITSM is her favourite module due to its foundational role,Starting with a pilot for Gen AI using personas, feedback and agility,Implementing Gen AI through weekly sprints, testing and user sessions,Observing efficiency gains and time savings led to adopting Gen AI,Why slowing down helps growth, reflection and overcoming challenges,Advice to embrace fear, take risks and growth will follow

In this episode of Passing Judgment, we explore the political landscape of President Trump's new cabinet picks through the expert lens of Michelle Shen from CNN's politics team. Jessica and Michelle dissect the confirmation hearings of controversial figures like Robert F. Kennedy Jr. for Health and Human Services Secretary and Tulsi Gabbard for Director of National Intelligence, along with Elise Stefanik's smoother path as UN Ambassador. The discussion sheds light on the intrigues and political maneuvers surrounding these nominations and their potential impact on Trump's administration over the next four years. Here are three key takeaways you don't want to miss:RFK Jr.'s Nomination for Health and Human Services Secretary: The discussion focuses on RFK Jr.'s controversial stance on vaccines and his break from the Kennedy family, who have been stalwarts in the Democratic Party. His views, which have been scientifically disproven, present difficulties in his confirmation process, even among some Republicans.Media and Reporting Challenges: Michelle Shen shares the challenges faced in reporting on the Trump administration, emphasizing the importance of careful fact-checking and contextualization in her journalism work.Inauguration Reflections: Shen reflects on the inaugural weekend, highlighting the contrast between Trump supporters and the wealthier individuals who have close access to him. This theme underscores questions of who will have influence in Trump's administration.Follow Our Host: @LevinsonJessica@Michelle_shen10

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew interviews Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.

In this thought-provoking episode, Christopher discusses the intricate web of government funding and the implications of recent political changes under President Donald J. Trump. He shares insights from his experience in government, highlighting how fiscal policies and spending behaviors contribute to the growth of government bureaucracy. As he navigates the complexities of liberal and conservative mindsets, Christopher emphasizes the need for accountability and integrity in governance. Tune in to explore how the current political landscape might lead to a more efficient and responsible government, despite the discomfort it may cause along the way.

Do you live on a budget? Faith and Finance Live's Rob West gives us some encouraging and challenging responses to that question as he schools us on budget management to kick off his first visit with us for 2025! If you have given up on your budget, feel it's unnecessary, or don't know where to begin, you'll find help for your financial health in this conversation on Mornings with Seth and Deb!Donate to Moody Radio: http://moodyradio.org/donateto/morningshow/wdlmSee omnystudio.com/listener for privacy information.

In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

Nick Schiffer discusses the complexities of pre-construction, emphasizing the importance of understanding client needs, managing budget expectations, and maintaining trust through effective communication and collaboration with the design team.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer Construction Company Handbook Podcast Produced By: Motif Media Modern Craftsman Merch: 2 Pencils  Stone Paper Notebook

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne and panelists Candice, Evan, and Nick discuss key trends and challenges facing the events industry in 2025, including changing audience engagement strategies, workforce evolution, and potential economic impacts of new policies.

Guest: Kush Sharma, Director Municipal Modernization & Partnerships, Municipal Information Systems Association, Ontario (MISA Ontario)On LinkedIn | https://www.linkedin.com/in/kush-sharma-9bb875a/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martin___________________________Episode NotesIn the third and final installment of the series titled "Building a CISO Office: Mastering Enterprise Risk Management and Aligning Cybersecurity with Business Goals," Sean Martin continues his compelling conversation with Kush Sharma. This episode focuses on the critical aspects of team dynamics, project management, and stakeholder engagement in the realm of cybersecurity.Kush Sharma elaborates on the importance of establishing a well-structured and communicated vision for security operations within an organization. He emphasizes the necessity of setting expectations with security teams before any major project initiation. According to Sharma, transparency is vital. Security leaders must candidly discuss with their teams that not every decision will tip in their favor, but their role is to advocate for security while being adaptable to business needs. He stresses the importance of documenting and following up on risk mitigation measures even if they aren't implemented immediately.Sharma also sheds light on the concept of integrating business and security functions more seamlessly. He proposes not just embedding security into business but also bringing business personnel into the security fold. By having business unit members work within security teams temporarily, organizations can build a robust line of communication and mutual understanding. This cross-functional approach creates internal champions for security measures and helps significantly cut costs as internal personnel generally have lower operational costs compared to external consultants.A significant portion of the episode revolves around the nuanced engagement with different stakeholders, particularly at the executive level. Sharma advises CISOs to view themselves as peers to other C-suite executives, prepared to defend their positions and decisions vigorously. It's crucial for CISOs to maintain this executive-level mindset and openly communicate the broader business implications of security decisions. Sharma highlights that making a business case for security and showing tangible returns on investment can secure better funding and support from the executive team, leading to more substantial investments in long-term security measures.Sean Martin wraps up the episode by touching on the importance of storytelling in cybersecurity. By translating technical achievements and risk mitigation efforts into relatable stories, CISOs can effectively communicate the value of their work across the organization. These narratives help ensure security remains a priority in business strategies and operations, fostering an environment where security considerations are integral to planning and executing new initiatives.In conclusion, the episode provides essential insights for current and aspiring CISOs on navigating the complexities of internal communications, leadership, and strategic planning in cybersecurity. Both Kush Sharma and Sean Martin offer practical advice and strategies that can help elevate the role of security within any organization, thereby protecting its infrastructure and supporting its growth objectives.___________________________SponsorsImperva: https://itspm.ag/imperva277117988LevelBlue: https://itspm.ag/attcybersecurity-3jdk3___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

In this episode of the She+ Geeks Out podcast presented by Inclusion Geeks, we interview Sara Seligman, a writer, producer, and director whose work includes the film "Ramadan America" and the feature "Coyote Lake." Sara shares her journey from training as a ballet dancer in Mexico to becoming an actress in telenovelas to transitioning into directing and producing films. She discusses the challenges of breaking into the industry as a Latina and the complexities of different directing and producing roles in film and television. Sara also touches on the significance and controversies of the term 'Latinx,' and the importance of diverse representation in the media. We also discuss our journey from "She Geeks Out" to "Inclusion Geeks," explaining how our name change better reflects our dedication to Diversity, Equity, and Inclusion (DEI) training. Join us as we discuss our evolution from "Boston Girl Geek Dinners" to our current mission, highlighting our broader focus beyond gender to include race, ethnicity, social class, disability, and more.Links we discussed:Ramadan AmericaCoyote LakeSara Seligman InstagramInclusion GeeksInclusion Geeks InstagramChapters:(00:00) Introduction and Podcast Rebranding(00:53) The Evolution of Our Name(03:40) Why 'Inclusion Geeks'?(06:34) Celebrating Birthdays and Switching Topics(08:13) Interview with Sarah Seligman(09:37) Sarah's Villain Origin Story(18:05) Moving to LA and Producing Films(27:16) Role of a Line Producer(28:46) Balancing Director and Producer Responsibilities(32:55) Breaking into Directing(33:42) Challenges in Different Directing Fields(37:50) Commercials vs. Narrative Directing(45:38) Leadership and Management in Film(52:28) Representation and Identity in Film(01:01:40) Final Thoughts and Contact Information Visit us at InclusionGeeks.com to stay up to date on all the ways you can make the workplace work for everyone! Check out Inclusion Geeks Academy and InclusionGeeks.com/podcast for the code to get a free mini course.

Send us a Text Message.In this ‘Office Hours' episode, we examine PPC budget management closely. We speak with paid search analyst, Alejandro Torres, whose frustration with unpredictability of Google Ads' spend tracking led to a revolutionary solution. With the assistance of his team, they built a robust tool designed to help them with pacing the spending schedule and optimizing the budgets of PPC campaigns for their clients. Tune into an episode packed full of tips on the technical aspects, team collaboration, and unique challenges faced in managing PPC campaigns. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Despite Alejandro's initial disinterest in digital marketing in college, his path led him back, allowing him to apply his practical knowledge in finance and management to his current role on the Optidge PPC team. Alejandro initially heard about an innovative, data-tracking PPC tool, Dataslayer, from another department at Optidge and began testing the tool to see how its capabilities might help handle the headache of tracking PPC campaign spending. Dataslayer and the custom solution put together by Alejandro and the team can now accurately monitor the spending habits of multiple campaigns at once and notify the PPC team when they're under or overspending (with special thanks to color coding).Episode Links:Alejandro's LinkedInDataslayer Optidge PPC Services Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Poor ad budget management will have your ad account eating your bank account in no time. Because if you've advertised for any period of time, then you know that things aren't always as they seem.I recently had a conversation with a friend who spends $500k/mo on Meta. They've done it for years, but ran into a cashflow crunch and had to halt their ads to figure some things out.This can happen to ANYBODY, so we developed an ad budget management system to protect ourselves from overspending and creating boatloads of stress that have us living on thin margin.00:00 Intro00:58 2 Budgeting Levels03:25 TAPs and CAPs Overview04:12 TAPs09:00 CAPs11:57 Ad Account Budgeting-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. This week we're sharing a high-level conversation about bid management in Amazon's advertising ecosystem with retail media experts Jordi Beltran and Carlos Sastre. Join us to discover the nuances of bid management, its impact on budget allocation, and how campaign architecture plays a vital role in optimizing brand performance.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordi, and Carlos discuss: Budget Distribution: The need for a clear structure in budget distribution and campaign architecture to control investments and achieve campaign objectives. Campaign Objectives: Importance of having focused approaches for each campaign to maximize efficiency and return on investments. CPC Analysis: The significance of monitoring Cost Per Click (CPC) and budget management to maintain campaign efficiency. Signs of Poor Structure: Identifying accounts with hundreds of products or keywords in a single campaign as a red flag for inefficiency. High Competition Categories: The importance of strategic bidding in competitive categories where clicks can be expensive. Conversion Rates: The need to understand the conversion rates of products to avoid overspending and optimize bids for better returns. Bid Placement Modificator: Adjusting bids for top search placements can drastically improve campaign performance. Campaign Bidding Strategies: Carlos advises using a "down only" bidding strategy for better control and efficiency. Automation Trends: How Amazon is evolving towards more automation and goal-based bidding, similar to trends seen in other advertising platforms like Google. Algorithm Improvements: Jordi highlights the improvements in Amazon's algorithm and the potential benefits and drawbacks of automatic campaigns.

Cathy Chavenet, Chief Marketing Officer with Paris Baguette North America, is an accomplished professional, equipped with extensive experience in Marketing, Operations and Management. Proven record of success in formulating and implementing innovative strategies to achieve overall sales and goals. Areas of expertise include; Integrated Marketing, Strategic Planning, Data & Trend Analysis, Program Ideation, Budget Management, […]

Gear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.Prepare to have your strategy playbook rewritten with game-changing insights.Here's why this session is a game-changer:↳ Capture groundbreaking tactics to supercharge your Amazon campaigns↳ Learn from Kevin Sanderson's expert playbook on driving success↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!This podcast is where true Amazon legends are made.Save the date, prep your questions, and get ready to join the elite!Step into the arena where Amazon marketing champions are forged!#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMATimestamps:00:00 - Introduction to PPC Advertising on Amazon10:29 - Introduction of Guest Expert Andy Craig from Ad Habit11:27 - Importance of Being Proactive with Amazon Ads12:01 - Interactive Session: Viewer Participation with Emojis12:46 - Andy Craig Shares His Background in Amazon Advertising17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success19:00 - Addressing Budget Allocation for PPC Campaigns20:27 - Optimizing Auto Campaigns: Splitting for Better Control22:43 - Advertising Strategies for Repeat Purchase Products24:53 - Budget Management and Prioritizing Campaigns Based on Performance26:26 - Effective Budgeting for High and Low ACoS Campaigns27:36 - Understanding ACOS and TACOS in Campaign Optimization29:16 - Strategies for Handling High ACOS Campaigns30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords30:51 - Strategies for Setting Cost-Per-Acquisition Goals32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively35:46 - Managing Keywords for Optimal PPC Performance37:45 - The Role of Category Targeting in Amazon PPC38:43 - Keeping TACOS in Mind While Optimizing Campaigns40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions47:16 - Category Targeting Strategies and Refinements47:58 - Emphasis on Exact Match Product Targeting for New Sellers48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS49:33 - Understanding Placement Modifiers for PPC Campaigns50:47 - Strategies for Competitive Bidding in Amazon PPC53:02 - Effectiveness of Expanded Product Targeting in Campaigns54:06 - Resources for Learning Amazon PPC Strategies55:06 - The Importance of Testing and Learning from PPC Campaigns56:12 - Managing Expectations and Emotions in PPC Campaign Management57:20 - Beware of Shiny Object Syndrome with New Amazon Features57:57 - PPC Strategies for Launching Similar Products59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types1:00:01 - Setting and Understanding Budget Recommendations1:01:08 - Importance of Bid Over Budget in Campaign Optimization1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better ControlSupport the show

In this episode, John and Jack address the marketing challenges faced by home service businesses. John shares insights from a marketing planning workshop, emphasizing a common issue businesses encounter: reaching spending limits on demand channels such as LSA (Local Services Ads),  regardless of their size. Jack also expresses his excitement about a recent plumbing deal, detailing the integration and communication strategies needed for merging businesses.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2612: Andrea Joy of SavingJoyfully.com reflects on her journey of financial self-improvement, emphasizing the value of learning from past mistakes. She shares insights on managing the internal financial struggle, highlighting the importance of being responsible for past decisions, recognizing spending patterns, and using increased income wisely to secure a better financial future. Read along with the original article(s) here: https://www.savingjoyfully.com/blog/the-internal-financial-struggle Quotes to ponder: "I learn the best in every area of my life when I am faced with my failures and regret." "Poor decisions and the consequences of those decisions can teach an incredible lesson." "Remember that every mistake has a lesson to teach, and every lesson learned leaves you wiser than before." Learn more about your ad choices. Visit megaphone.fm/adchoices

In the second installment of our series, we delve deeper into the actual practices of dealer design incentives.Join us as we speak with Brent Matthews, President of Price Modern, who explains the rationale behind introducing designer incentives in their organization.We'll also engage with two design leaders who take distinctly different approaches to incentives. Joining us are Julia Machado, a familiar voice on The Design Pop, who collaborated with Brent on these incentives, and Kim Melka from Duet Resource Group, bringing a fresh perspective.To cap off the episode, I'll break down the findings from our online survey about design incentives used by both manufacturers and dealers. This episode is packed with real-world insights that are sure to enlighten you.Get the Incentives Report hereThe Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInLearn more about Alexandra Tseffos and The Design Pop

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2565: Darrow Kirkpatrick of CanIRetireYet.com shares insightful details on managing retirement expenses, emphasizing the significance of monitoring and adjusting spending patterns. He highlights the importance of considering variable expenses like personal care, taxes, and housing costs, and addresses the practicality of adapting expenses in response to financial market changes. Read along with the original article(s) here: https://www.caniretireyet.com/our-retirement-expenses-money-go/ Quotes to ponder: "...with a willingness to cut spending when markets underperform, it is possible to increase the initial spending rate above whatever has been determined as safe for constant inflation-adjusted withdrawals." Episode references: Bill Perkins' book, "Die with Zero": Die With Zero 2021 survey by the Employee Benefit Research Institute (EBRI): EBRI 2021 Survey National Institute on Retirement Security (NIRS) study: NIRS Study Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Emily Peterson, Team Lead at Acadia, and Damiano Ciarrocchi, head of Retail Strategy at Acadia. Kiri, Emily, and Damiano share insights on the trends and performance of the Black Friday/Cyber Monday event this year, including the significant increase in online spending and the observations made on Black Friday versus Cyber Monday sales. The conversation covers early promotions, advertising strategies, client outcomes, and lessons learned, providing valuable takeaways for navigating the peak selling period through the end of the year.  Make sure you tune in to find out more! In today's episode, Kiri, Emily and Damiano discuss: - Black Friday/Cyber Monday event predictions and figures, Adobe predicted that the spend would be $12 billion on Cyber Monday and nearly $10 billion on Black Friday. - Observations that Friday saw more action than Monday on retail marketplaces like Amazon, despite traditional data showing Monday as the bigger volume day. - The trend of earlier and earlier sales and promotional activities by DTC brands and retail marketplaces, with brands launching holiday sales as early as November 1. - Strategies and outcomes for clients during the Black Friday/Cyber Monday period, including a client in the apparel category doubling down on promotional activities in early October and achieving a 36% increase from the previous year's sales. - The impact of proactive ramp-up periods on organic ranking and ad performance, resulting in more sustainable outcomes and less expensive advertising. - Observations of Black Friday as the standout day in terms of sales, with Saturday being the largest decline in sales and Cyber Monday being comparatively lackluster. - A minor operational issue with setting up Black Friday/Cyber Monday deals on Amazon where a specific checkbox had to be selected for the deals badge to appear on the product page. - Insights into ad spend allocation and impressions during Black Friday, including a slight decrease in ad spend compared to other events, but a higher ratio of impressions to cost. - Observations about trends and peak sales times during the event, as well as strategies for budget management and proactive budget adjustments based on hourly peaks. - The reminder that every day until December 21 is a peak selling day and the importance of maintaining momentum and managing budgets for continued success throughout the holiday period.

Time Stamps!01:37 Renowned Christian artist with extensive touring experience.04:09 Orlando is centrally located in Florida.06:57 Elval is great at engaging creatives and leaders.11:45 Finding supportive churches to cultivate and nurture spiritual gifts.14:41 Kicked off stages, called names, seeking approval.17:07 Encourage diverse talents without segregating individuals.21:42 Educate people on purpose and patience in creativity.23:37 Creatives are diverse church leaders with artistic expressions.28:44 Creatives need acknowledgment and shepherding by leaders.31:09 Excellence isn't priority; simplicity brings God's move.34:15 Leaders must leave space for creative development.38:36 Don't treat creative work like takeout; collaborate.40:11 Church creative enlightens non-creative with flyer process.42:27 First ministry job, low pay, extra jobs.