Podcast appearances and mentions of ellie perlman

Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationWelcome to our latest episode! Today, we are excited to bring you a powerhouse panel of real estate experts. These highly successful investors share their insights on navigating today's shifting real estate market, identifying opportunities, and leveraging innovative strategies to build wealth in uncertain times.Ken McElroy is a renowned real estate entrepreneur, author, and speaker. With a strong focus on leveraging debt and managing cash flow, Ken has built an impressive portfolio and is widely respected for his expertise in market cycles and strategic investing.Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing across the United States. With a background in commercial law and property management, Ellie incorporates machine learning and artificial intelligence into her investment strategies, making data-driven decisions to maximize returns. She is also the host of the podcast REady2Scale.Mikey Taylor, a former professional skateboarder turned real estate investor, is the President of Commune Capital. He has successfully transitioned from extreme sports to entrepreneurship, co-founding and selling Saint Archer Brewing Company to MillerCoors. Now, he focuses on real estate development and investing, particularly in multifamily and self-storage.Justin Donald is a lifestyle investor, board member, and Wall Street Journal best-selling author. He specializes in helping entrepreneurs and executives craft investment strategies that lead to passive income and financial independence. His expertise spans real estate, private credit, and alternative investments.In this episode, our expert panel dives into the current real estate market landscape and discusses what investors should be focusing on. They explore how interest rates, market sentiment, and shifting economic conditions are creating new opportunities. The discussion also covers strategies for identifying recession-resistant asset classes, managing risk, and optimizing returns through cash flow investments. Additionally, they share insights on underwriting real estate deals, navigating capital markets, and balancing a diversified portfolio across multiple asset classes.TIMESTAMPS01:16 - Guest intro: Ken McElroy, Ellie Perlman, Mikey Taylor, and Justin Donald03:06 - Strategies for investing in down markets04:58 - Shifting investor sentiment in multifamily07:04 - Recession-resistant asset classes and opportunities09:28 - Hedging against uncertainty with diversified investments12:08 - Development opportunities and market cycles17:06 - Seller expectations and current deal flow21:04 - Investing in California multifamily25:00 - Alternative investments and private credit31:03 - Importance of underwriting and lessons from past mistakes37:10 - Key underwriting factors for investors41:10 - Assessing deal risk and operator credibility45:52 - Investor due diligence and conservative underwriting50:01 - Best resources for becoming a better investorConnect with the Guests:Ken McElroyWebsite: https://kenmcelroy.com/Linkedin: https://www.linkedin.com/in/kenmcelroyofficial/Instagram: https://www.instagram.com/kenmcelroyofficial/Ellie PerlmanWebsite: https://www.bluelake-capital.com/LinkedIn: https://www.linkedin.com/in/ellieperlman/Mikey TaylorWebsite: https://communecapital.com/LinkedIn: https://www.linkedin.com/in/mikey-taylor-1607b3111/Linktree: https://www.instagram.com/mikeytaylor/?hl=enJustin DonaldWebsite: https://lifestyleinvestor.com/Linkedin: https://www.linkedin.com/in/justinwdonald/Linktree:https://linktr.ee/JustinDonald?utm_source=Instagram&utm_medium=profile&utm_campaign=Organic#RealEstateInvesting #WomenInRealEstate #RealEstateMasters #RealEstateInnovation #InvestmentStrategies

As we continue to scale new heights on our podcast journey, we're taking a moment to revisit one of our most impactful episodes. For episode 422, we're replaying Ellie Perlman's story of founding Blue Lake Capital—an origin story that continues to resonate deeply with our listeners. Why now? Because as we wrap up another transformative year in real estate investing, this episode serves as a reminder of the bold vision, determination, and purpose that it takes to achieve success. Whether you're setting goals for the new year or seeking renewed motivation, Ellie's journey is a testament to what's possible with hard work and a clear mission. Key Takeaway: Your dreams can become goals, and goals can be achieved. The key is to believe in yourself, build the right team of people around you, and be willing to work very hard and with dedication. Listen in for a fresh dose of inspiration as we reflect on the story that started it all and the lessons that are still shaping the future. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Timestamps 00:00 A Shocking Diagnosis 00:26 Introduction to the Podcast 05:37 Ellie's Early Life in Israel 40:26 Struggles with Health and Work 44:18 A New Beginning: Career Shift 55:05 Building Blue Lake Capital Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening music: Pomplamoose Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Topical Tuesday episode, I spoke with Ellie Perlman who is the founder of Blue Lake Capital Group which has owned and managed over 3,900 multifamily units across the U.S. In addition, Ellie is a long-term Forbes author on real estate investing. Be sure to tune in if you're interested in learning about: The power of the "Who" hiring method to streamline your team-building process. How to balance value-add and core-plus strategies for optimal risk-adjusted returns. Insights into navigating shifting markets, from bad debt trends to insurance and property tax considerations. The critical importance of property location and demand drivers for long-term success. To your success, Tyler Lyons Resources mentioned in the episode: Ellie Perlman Website Interested in learning how to take your capital raising game to the next level? Meet us at Capital Raiser's Edge. Learn more here: https://raisingcapital.com/cre

On October 22nd, our CEO Ellie Perlman, joined the BE Event Thriving in Unpredictable Real Estate Markets with  @KenMcElroy ,  @bronsonequity ,  @mikeytaylor and Justin Donald. Please enjoy this replay of the webinar. Key Takeaways: - Gain practical strategies and insider knowledge from top real estate experts who have managed billions in transactions. - Elevate your investing game with actionable insights, whether you're a seasoned investor or just starting out. - Learn from trailblazing people in real estate sharing expertise in multifamily syndication and passive income. - Discover how fostering diversity leads to success in today's market. - Ideal for those looking to diversify, scale investments, or gain fresh perspectives. - Universal strategies and principles that apply to all investors, shared by the industry's top experts. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Real Estate Vibe Show, host Vinki Loomba chats with Ellie Perlman, the founder of Blue Lake Capital. Ellie, a real estate powerhouse with over a decade of experience in law, property management, and multifamily assets, shares her expertise on what makes multifamily investments successful. Having managed over 3,900 units and facilitated $1 billion in transaction volume, Ellie provides valuable insights into key factors that can determine the success or failure of multifamily deals.Key Takeaways:Multifamily Investment Success: Ellie delves into the five key factors that can make or break a multifamily investment, including rent growth, exit cap rates, and the importance of strong property management teams.Rent Growth Realities: Ellie emphasizes how even small fluctuations in rent growth percentages can significantly impact investment returns.Understanding Exit Cap Rates: Investors must be cautious with cap rate assumptions, as a small change can greatly influence the outcome of a deal.Importance of Strong Teams: A capable property management team can either enhance or diminish the success of an asset.Debt Strategies: Ellie explains the risks and benefits of using different types of debt, including fixed-rate and bridge loans, and the importance of having a solid plan if things don't go as expected.

Have you ever wondered what it takes to grow a real estate portfolio on a massive scale? In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares the remarkable journey of how two women—Ellie Perlman and a partner —acquired nearly $1 billion worth of real estate. You'll learn actionable strategies that you can use to grow your business, build wealth, and secure large-scale investments. Key Takeaways: -Reverse-engineering success: Learn how Ellie started by envisioning her 10-year goals and worked backward to create a strategic business plan. -Establishing a solid foundation: Discover the importance of setting up legal and financial structures early, even before your business starts to grow. -Building relationships with investors: Understand how networking with accredited investors and family offices plays a key role in raising capital for large deals. -The power of syndication: See how combining resources from individual investors and family offices leads to big acquisitions and shared responsibilities. -The distinction between syndication and crowdfunding: Find out why syndications provide more trust and security compared to crowdfunding platforms. -Creating scalable wealth through multifamily investments: Learn how multifamily properties provide stability and wealth-building opportunities through economies of scale. -Leveraging tax benefits with a 1031 exchange: Discover how to defer taxes and reinvest profits, growing wealth over time through this powerful tool. This episode offers valuable insights for anyone serious about growing a real estate portfolio or scaling their business efficiently. Tune in to hear practical tips and inspiring stories on achieving audacious goals in real estate. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Timestamps 00:00 Introduction to Audacious Goals 00:24 The Journey of Blue Lake Capital 01:13 Building a Business from Scratch 03:21 Mastering Real Estate Investments 06:03 Understanding Syndication vs Crowdfunding 07:54 Creating Generational Wealth Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening music: Pomplamoose #realestate #multifamily #investing Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to rise from humble beginnings to become a successful real estate investor and CEO? In this episode of REady2Scale, Director of Investor Relations Jeannette Friedrich sits down with Blue Lake Capital's CEO, Ellie Perlman, to uncover the remarkable story behind her journey and the valuable lessons she's learned along the way. Register for the LIVE Investor Webinar here: https://us02web.zoom.us/webinar/register/WN_3B2FQKnxTjOAeXmKzj370g  Free eBook “The Ultimate Guide to Creating and Preserving Your Wealth” here: https://www.bluelake-capital.com/guidetocreatingandpreservingwealth Key Takeaways: Ellie Perlman's Background and Journey -Growing up in poverty in Israel and overcoming adversity. -Transitioning from a legal career to founding Blue Lake Capital. The Importance of Resilience and Adaptability -Facing and overcoming health challenges. -The impact of perseverance and determination on career success. Investment Strategies and Market Insights -Importance of tenant quality and location. -Utilizing conservative debt strategies in real estate deals. Personal and Professional Growth -Balancing personal investments with investor responsibilities. -The rigorous investment committee process at Blue Lake Capital. Advice for Aspiring Real Estate Investors -Interviewing potential sponsors and asking tough questions. -Seeking references and speaking to current investors for insights. Jeannette Friedrich's Story -Transitioning from marketing to real estate investing. -Discovering the power of real estate through personal challenges. Living an Extraordinary Life -Finding fulfillment beyond financial success. -The importance of purpose and passion in driving satisfaction. Timestamps 00:00 Introduction to Multifamily Property Ownership 01:18 Ellie Perlman's Inspiring Journey 04:20 Overcoming Adversity and Career Shifts 10:07 Founding Blue Lake Capital 13:29 Jeanette's Story and Real Estate Realization 20:12 Investment Strategies and Market Insights 29:10 Advice for Aspiring Real Estate Investors Prefer to read? View transcript here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.  To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker #Realestate #Investing #Millionaire Learn more about your ad choices. Visit megaphone.fm/adchoices

With over 15 years of experience and a portfolio managing 3,300+ multifamily units across the U.S., Ellie shares her journey from a commercial real estate lawyer in Israel to a leading real estate syndicator in America. Discover how she built her company with a startup mindset, leveraging AI technology and strategic planning to deliver top-notch investor experiences. Whether you're a seasoned investor or new to the game, Ellie's insights on scaling, market analysis, and innovative fund structures are not to be missed. Tune in for an inspiring and informative episode!Key Takeaways to Listen ForStrategic Growth: Ellie Perlman builds her company with a startup mindset, focusing on long-term goals and solid business planning.In-House Management: Blue Lake Capital handles all aspects of transactions internally, ensuring efficiency and a seamless investor experience.Tech-Driven Decisions: The company uses AI and data analysis for informed investment choices and effective property management.Investor Equality: Ellie emphasizes treating all investors equally to build trust and long-term relationships.Market Expertise: Gain valuable insights from Ellie's extensive experience and strategic approach to real estate.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches. He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing. He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers. Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedin: Tim MaiYouTube: Tim MaiConnect with UsTo learn more about partnering with us, visit our website at https://javierhinojo.com/ and www.allstatescapitalgroup.com, or send an email to admin@allstateseg.com. Sign up to get our Free Apartment Due Diligence Checklist Template and Multifamily Calculator by visiting https://javierhinojo.com/free-tools/.To join Javier's Mastermind, go to https://javierhinojo.com/mastermind/ and to apply to his BDB Mastermind, see https://javierhinojo.com/mastermind/#apply_form and answer the form.

How do elections shape the real estate market, and what should investors be aware of? In this episode of REady2Scale, Ellie Perlman, founder and CEO of Blue Lake Capital, delves into the impact of the 2024 elections on the real estate market, particularly multifamily assets. Drawing from historical data and her extensive experience, Ellie breaks down the short-term and long-term effects of election outcomes on real estate investments. Key Takeaways: -Short-term Uncertainty: Elections often cause short-term market jitters due to political uncertainty. Investors may hold off on decisions until the political landscape becomes clearer, leading to temporary dips in market activity and property values. -Long-term Stability: Despite short-term fluctuations, the long-term impact of elections on multifamily performance is typically minimal. Strong market fundamentals, such as consistent demand for rental housing, help sustain multifamily investments regardless of the political party in power. -Economic Factors: 1. Interest Rates and Investor Confidence: Fluctuating interest rates during election years can impact investor confidence and investment decisions. 2. Policy Changes and Taxation: Potential changes in tax policies and regulations depending on the winning party can influence investor behavior and market dynamics. 3. Job Market and Consumer Confidence: A strong job market boosts rental demand and occupancy rates, while economic uncertainty can have the opposite effect. 4. Availability of Credit: Economic volatility during election years can tighten credit availability, affecting property prices and investment opportunities. Conclusion Ellie advises investors to stay informed about political developments and their potential impacts on the multifamily market. By focusing on the long-term fundamentals and understanding the interplay between economic factors, investors can navigate the uncertainties of election years with confidence. For more insights and investment opportunities, visit Blue Lake Capital's website www.bluelake-capital.com. Prefer to listen to this episode? See transcript here.  Watch the full episode here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. FOLLOW US ELSEWHERE ---------------------------------------------------   LinkedIn / bluelake-capital Instagram:   / bluelake_capital X:   / BlueLakeCap — Timestamps 00:00 Introduction to Multifamily Demand 00:25 Welcome to Ready to Scale 00:57 Impact of Elections on Real Estate 03:20 Short-term vs Long-term Impacts 07:55 Economic Factors Influencing Multifamily 08:36 Interest Rates and Investor Confidence 10:59 Policy Changes and Taxation 13:53 Job Market and Consumer Confidence 16:39 Availability of Credit 20:50 Conclusion and Investment Advice — Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening Music: Pomplamoose #election #realestate #investing Learn more about your ad choices. Visit megaphone.fm/adchoices

The market has entered a new cycle, and it's very different from where we were even a year ago. How should you adjust your vetting process for multifamily real estate deals today? As the CEO of a multifamily firm, listen in as Ellie Perlman shares her expertise on how her team evaluates potential investments to ensure they align with their strategic goals. Key Takeaways Market Analysis: -How to understand local and sub-market conditions: what to research -Simple Google searches can provide valuable insights into market dynamics. Financial Evaluation: -Ellie discusses the importance of scrutinizing financials, particularly focusing on bad debt and rent growth. -High bad debt could indicate issues with tenant quality or management effectiveness. -Evaluating rent growth helps determine the potential for increasing rental income. Management Team Assessment: -How to choose the right property management team  -How a strong management team can significantly impact the success of an investment. Investment Committee and Underwriting: -Ellie explains the role of the investment committee in adding a layer of scrutiny to ensure sound decision-making. -Thorough underwriting practices help balance risk and opportunity, avoiding overly aggressive or overly conservative approaches. Touring the Assets: -The essential thing to do to understand the property's condition and potential. -The 3 Key questions to ask during tours Maintaining Discipline: -Despite market changes, Ellie stresses the importance of adhering to disciplined pricing and yield targets. -Staying disciplined helps ensure that investments remain viable and profitable. Prefer to read the interview? See transcript here. Watch the full episode here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Timestamps 00:00 Introduction and Welcome 00:30 Overview of the Vetting Process 02:52 Key Factors in Deal Vetting 05:07 Importance of Market Analysis 08:23 Management Team and Underwriting 11:03 Touring the Assets 16:00 Final Thoughts and Contact Information Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening Music: Pomplamoose #investing #deals #multifamily #realestate Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Mike interviews the insightful Ellie Perlman, a leading figure in the multifamily space. Ellie shares her expertise on market stability, investment strategies, and the future of real estate, offering valuable perspectives for both seasoned investors and newcomers. Ellie discusses the current market's unpredictability, the importance of understanding interest rates and rent growth, and how AI technology impacts real estate underwriting and asset management. She also emphasizes the significance of due diligence, structuring deals for success, and the advantages of multifamily investments. Ellie's journey from humble beginnings to becoming a multifamily real estate leader is truly inspiring. She highlights the importance of education, resilience, and strategic risk-taking in building a successful real estate career. This episode is a must-watch if you want to learn how to invest smarter and navigate the multifamily market effectively. For more insights and resources, visit multifamilymedianetwork.com. multifamily real estate, real estate investing, market analysis, investment strategies, real estate trends, AI in real estate, wealth building, Blue Lake Capital, PropTech, leadership Hashtags: #MultifamilyRealEstate #PropTech #RealEstateInvesting #MarketAnalysis #InvestmentStrategies #Leadership #RealEstateTrends #AIinRealEstate #WealthBuilding #BlueLakeCapital --- Send in a voice message: https://podcasters.spotify.com/pod/show/mike-brewer/message Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support

Are you wondering if passive income from real estate investments still holds up during economic downturns? In this insightful episode of REady2Scale, host Ellie Perlman explores this critical question from her HQ in California. As a seasoned investor and the founder of Blue Lake Capital, Ellie delves deeply into current market dynamics, underscoring the resilience and inflation-hedging potential of multifamily real estate. Through her expert analysis, listeners gain a sophisticated understanding of why these investments remain valuable even in challenging economic conditions. Key Insights: -Economic Context: Ellie discusses the cautious approach of investors and institutions who are now re-engaging with the real estate market after a period of waiting out uncertain economic signals, including interest rate changes by the Federal Reserve. -Historical Performance: Drawing on data from past recessions, such as the 2008 financial crisis, Ellie highlights the stable returns of multifamily properties compared to other investment types like stocks. -Inflation and Rent Dynamics: The episode covers how multifamily properties can combat inflation through regular rental increases, reflecting on the sector's ability to adjust rents annually or biannually in line with inflation. -Investment Strategies: With a more conservative market approach prevalent today, Ellie stresses the importance of prudent underwriting and choosing fixed-rate debts over variable ones. She explains that current investments are structured with potential economic contractions in mind, making them potentially safer. -Market Selection: Ellie contrasts different U.S. markets, advising on the potential of places like the Raleigh-Durham area while cautioning against more volatile markets like San Francisco. Takeaways for Listeners: Listeners can gain an understanding of why and how passive income from multifamily investments remains viable, even in less favorable economic conditions. Ellie encourages investors to perform due diligence and not shy away from investing if they are equipped with the right knowledge and strategies. This episode is particularly valuable for accredited investors looking to make informed decisions about real estate investments amidst a fluctuating economic landscape. Ellie's insights provide a realistic yet optimistic view of the opportunities that still exist for generating passive income through real estate. Prefer to listen in? View the transcripts here. Watch our full interview on YouTube here.  Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Time Stamps: 00:00 The Evolution of Passive Income in Real Estate 00:51 Welcome to Ready to Scale: Navigating a Shifting Market 01:00 Is Passive Income Still Relevant in Today's Economy? 01:35 The Journey from Real Estate Attorney to Private Equity Firm Founder 02:27 Understanding the Current Real Estate Market Dynamics 05:11 The Resilience of Multifamily Investments During Economic Downturns 09:58 Strategies for Investing in Today's Real Estate Market 13:44 Evaluating Passive Income Potential in a Downturn 14:08 Investing in Multifamily Real Estate: A Hedge Against Inflation 14:49 Making Informed Investment Decisions in a Changing Market 20:59 Conclusion: The Viability of Passive Investing in a Downturn Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening Music: Pomplamoose #passiveincome #investing #realestate Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you confidently invest in multifamily properties during uncertain times? Join host Ellie Perlman in this episode of "REady2Scale," as she uses her extensive real estate and investment management experience to share essential strategies for evaluating market, asset, and sponsor opportunities. Tune in for actionable insights that will enhance your investment decision-making. Key Takeaways: 1. Understanding Market Dynamics: Learn how to assess markets based on population trends, economic conditions, and tenant profiles to identify promising investment opportunities or potential risks. 2. Conducting Thorough Asset Due Diligence: Discover the importance of examining property financials, understanding asset conditions, and recognizing red flags such as high bad debt or increasing vacancies that could impact investment outcomes. 3. Evaluating Investment Partners (Sponsors): Find out how to vet potential investment partners by reviewing their track records, investment philosophies, and previous deal performances to ensure alignment with your investment goals. 4. Making Informed Decisions: Gain practical tips on using available resources and tools to gather data and insights, helping you make well-informed decisions about where and how to invest. 5. Adapting to Market Changes: Ellie offers strategies on staying adaptable in fluctuating markets, including how to stress test investment assumptions and plan exit strategies to maximize returns regardless of market conditions. This episode is highly beneficial for passive investors looking to deepen their knowledge of multifamily investments, particularly those interested in the dynamics of shifting markets and how to safeguard investments against common pitfalls. Watch full YouTube video here. Read transcript here. --- Tune into "REady2Scale" for a detailed guide on thriving in the ever-changing landscape of real estate investments. Whether you're a seasoned investor or new to the field, this episode provides valuable insights into making smarter, more informed investment choices. Time stamps 00:00 Introduction to Market Due Diligence 00:40 Welcome to Ready to Scale 00:55 Navigating Market Uncertainty: A Deep Dive 03:08 Market Due Diligence: Identifying Strong and Weak Markets 05:59 Practical Tips for Market Evaluation 11:41 Asset Due Diligence in Uncertain Times 19:02 Sponsor Due Diligence: Choosing the Right Partners 21:50 Conclusion: Wrapping Up Deal Evaluation Insights Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening Music: Pomplamoose #multifamily #investing #realestate Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's must-listen episode, host Ellie Perlman tackles the pressing issues shaking the confidence of today's real estate investors. Broadcasting from Los Angeles, Ellie draws on her extensive experience as the CEO of Blue Lake Capital to dissect the fears and concerns prevalent in the multifamily market. Join us as we delve into what's truly happening in the real estate sector and learn how to strategically maneuver through these challenging, yet opportune, times. Key Takeaways: 1. Market Trends and Rent Dynamics: Understanding shifts in rent increases, with a detailed discussion on how the trends have evolved from significant rises to more stabilized growth. Ellie provides real-life examples from her experiences, including how certain properties have seen substantial rent increases while others are beginning to stabilize or decline. 2. Investor Psychology: The shift from FOMO (Fear of Missing Out) to a cautious approach due to the fear of losing money. Ellie encourages rational decision-making and stresses the importance of vetting deals and sponsors thoroughly to mitigate risks effectively. 3. Impact of Market Conditions on Property Value: A deep dive into how expanded cap rates are influencing property values and what this means for investors. Ellie discusses the critical nature of understanding NOI (Net Operating Income) growth and its influence on investment outcomes, especially during times of market adjustment. 4. Strategic Diversification: The benefits of diversifying investments across different markets, asset types, and sponsors to manage risk and maximize potential returns. Ellie underscores the importance of strategy in diversification, offering listeners actionable advice on how to approach it. 5. Investment Strategies and Insights: Practical advice on assessing new investment opportunities, including evaluating historical rent growth, managing renovations, and considering the competitive landscape with new constructions potentially impacting rent growth. 6. Engagement with Industry Professionals: An invitation for listeners to engage directly with experienced sponsors to gain insights into how they are navigating current challenges in the real estate market. By tuning into this episode, listeners will gain a well-rounded understanding of the current market dynamics, learn how to approach real estate investment with a balanced perspective, and receive practical tips on managing investment risks. Ellie's experience and thoughtful approach make this a must-listen for anyone looking to navigate the complexities of real estate investing with confidence. Prefer to read the episode? View the transcript here. Watch full video here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Time Stamps: 00:00 Addressing Investor Fears on Rent Growth 00:27 Welcome to Ready to Scale: Investor Concerns Unveiled 02:00 Unpacking the Reality of Rent Declines 05:47 Navigating Investment Decisions Amidst Market Uncertainties 13:22 Investor Psychology: FOMO vs. Fear of Losing Money 18:44 Strategies for Mitigating Investment Risks 19:51 The Importance of Investing with Experienced Sponsors 21:10 Closing Thoughts and Encouragement Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening Music: Pomplamoose Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Season 7 of REady2Scale! To kick off the season, we are beginning with a timely and special series on multifamily syndication in the current year, where we dive deep into the dynamics of a transforming market. In this solo episode, Ellie Perlman, CEO of Blue Lake Capital, provides a comprehensive analysis of the multifamily real estate sector amidst an uncertain economic climate. Here's what you stand to gain from tuning in: -Understanding the Multifamily Downturn: Ellie demystifies the current multifamily market landscape, explaining how it differs from the golden era of the past decade. Learn about the factors contributing to the downturn and what this means for investors and the broader market. -Market Insights and Trends: Gain valuable insights into national and regional trends in rent growth, occupancy rates, and how different markets are responding to the current economic conditions. Discover why the Midwest is garnering attention and the ongoing shifts in the Sunbelt region. -Economic Context: Understand the broader economic factors influencing the multifamily market, including interest rates, inflation, and potential recession fears. Ellie offers a balanced perspective on various expert opinions about the future economic trajectory and its impact on real estate. -Investment Strategies: Benefit from Ellie's seasoned advice on navigating investments during uncertain times. Learn about the importance of due diligence, stress testing investments, and the critical factors to consider when evaluating potential deals. -Real-World Insights: Hear firsthand experiences from Ellie's investment journey, offering practical lessons and strategies that can be applied to your investment approach, especially in a fluctuating market. -Looking Ahead: Get a sneak peek into the next episode, where Ellie will address investor fears head-on, providing strategies to maintain confidence and make informed decisions during challenging times. This episode is an essential listen for investors, whether you're experiencing a downturn for the first time or seeking to refine your investment approach in light of the latest market conditions. Join Ellie Perlman as she shares her expertise, backed by Blue Lake Capital's significant experience in multifamily syndication, to empower you with the knowledge and tools needed to navigate the evolving landscape of multifamily investments in 2024. Don't miss this insightful episode filled with actionable advice, expert analysis, and the opportunity to deepen your understanding of multifamily syndication in today's market. Available on iTunes and wherever you enjoy your podcasts. For further engagement and to explore investment opportunities with Blue Lake Capital, visit bluelake-capital.com and connect with a team dedicated to aligning interests and achieving significant investment outcomes. Tune in, get informed, and move forward with confidence in your multifamily investment journey. Prefer to read? Review the podcast transcripts here. See full video on our YouTube Channel here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening Music: Pomplamoose Learn more about your ad choices. Visit megaphone.fm/adchoices

Investor Alert: The Evolving Definition of Accredited Investors Listen in this week as REady2Scale dives deep into the crucial discussions surrounding potential changes to the definition of an accredited investor, a topic that could significantly influence your investment opportunities and strategies. Whether you're an investor, a small business owner, or simply keen on understanding the financial landscape, this episode is packed with valuable insights that you won't want to miss. Here's what you'll learn: -Understand the Proposed Changes: Get a clear breakdown of the proposed adjustments to the accredited investor definition and how these changes could reshape the investment landscape. -Impact on Investment Opportunities: Discover how these potential changes could affect your ability to participate in certain investment opportunities, a critical factor for anyone looking to grow their wealth or diversify their portfolio. -Insights from an In-Depth Analysis: Benefit from Jeannette Friedrich's dedication as she shares her takeaways from an exhaustive eight-hour meeting of the SEC's Small Business Advisory Committee, providing you with the essence of the discussions without the need to sit through the entire session. -New Pathways to Accreditation: Learn about the innovative approach to accreditation through testing, offering a new avenue for investors to qualify and engage in exclusive investment opportunities. -Economic Implications: Gain a broader perspective on how accredited investors play a vital role in supporting small businesses and the overall economy, and how these proposed changes could have far-reaching effects. -Expert Opinions: Hear from Blue Lake Capital's seasoned team, including CEO Ellie Perlman and Ryan Rasieleski, as they dissect these developments and offer their expert insights on what this means for investors and the market at large. By the end of this episode, you'll be better equipped with the knowledge to navigate the evolving investment landscape, understand the potential impacts on your investment strategy, and make informed decisions that align with your financial goals. Don't miss this opportunity to stay ahead in the world of investing! Prefer to Read the Transcripts? View them here. Or see the full video on our YouTube channel here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of "Ready to Scale" with your co-hosts Jeanette (Robinson) Friedrich, Ellie Perlman, and Ryan Rasieleski from the Blue Lake Capital team. This episode dives deep into the multifamily investment landscape for 2024, providing listeners with a balanced view of the challenges and opportunities that lie ahead. Here's what you can gain from tuning in: 1. Key Insights from the NMHC Conference: Discover the latest trends and forecasts for multifamily investments shared at the National Multifamily Housing Council's annual conference, including diverse perspectives on the market's direction in 2024. 2. Investor Sentiment and Market Dynamics: Learn about the renewed optimism among investors despite the mixed signals from economic indicators like the CPI report and S&P 500 performance. The episode discusses how these factors impact the multifamily market and investment strategies. 3. Distressed Deals and Market Corrections: Understand why distressed deals did not materialize as expected in 2023 and how this affects the investment outlook. The discussion also covers the anticipated bottoming of asset values and what it means for buyers and sellers. 4. Operational Insights and Rent Growth Projections: Gain insights into operational aspects of multifamily investments, including the pace of rent growth and the supply-demand dynamics shaping the market into 2025 and beyond. 5. Strategies for Navigating the Current Market: The hosts share valuable strategies for dealing with market challenges, including navigating distressed deals, understanding the implications of floating rate caps and loan maturities, and leveraging Broker's Opinion of Value (BOV) in investment decisions. 6. Investment Opportunities in 2024: Explore potential gains and opportunities for multifamily investments in 2024, including the impact of pricing corrections and how investors can position themselves in a buyer's market. 7. Practical Advice and Real-World Examples: Benefit from practical advice and real-world examples that illustrate how investors can navigate the multifamily market's complexities. The episode includes a detailed discussion on refinancing challenges and strategies for achieving positive leverage. 8. Engagement with Industry Leaders: Hear directly from experienced industry professionals as they share their perspectives on the multifamily investment landscape, offering a mix of strategic insights and operational guidance. By listening to this episode, you'll not only stay informed about the multifamily investment market in 2024 but also equip yourself with the knowledge and strategies needed to navigate its challenges and capitalize on its opportunities. Whether you're an investor, broker, or industry professional, "Ready to Scale" offers valuable insights to help you make informed decisions and achieve your investment goals. View the Slides from the Episode If you'd like to follow along with the data points shared in this week's episode, visit our Blue Lake Capital YouTube channel to watch the video. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging episode of "Ready to Scale," join host Jeannette Friedrich, Director of Investor Relations, along with CEO Ellie Perlman and Acquisitions Associate Ryan Rasieleski, as they dive into the multifamily real estate market of 2024. Listen along to gain insights into the resurgence of institutional investors, the importance of strategic adaptation in response to market dynamics, and predictions for the multifamily market in the coming year. Whether you're looking to refine your investment strategy or stay ahead in the multifamily sector, this episode offers valuable knowledge and expert perspectives.   Key Highlights: Market Trends and Institutional Investments: -Discussion on the resurgence of institutional investors in the real estate market, highlighting Blackstone's recent acquisition and its implications. -Analysis of the top markets for institutionally owned single-family homes. Strategy Shifts and Market Adaptation: -Insights into the importance of adapting strategies to market changes. -Emphasis on the significance of surety of closing over the highest bid in the current market. 2024 Market Projections: -Predictions for the multifamily market in 2024, including deal flow and operational trends. -Expectations of rent softening and its impact on investment strategies. Investment Focus: -Discussion on the shift towards smaller asset investments for better deal closure assurance. -The importance of conservative underwriting and rent growth assumptions. Fundamentals of Multifamily Investments: -The enduring demand for multifamily units despite market fluctuations. -The distinction between organic rent growth and value-add strategies in multifamily investments. Investor Relations and Trust: -Emphasis on the trust investors place in operators and the importance of operator expertise in guiding investment decisions. Future Topics: -Potential future discussions on Built-to-Rent (BTR) communities and their growing popularity in the market. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Funds have become increasingly popular, and there are several reasons why. As a passive real estate investor or aspiring fund manager, it's important to do your own due diligence and understand the different ways funds can be structured, how to evaluate the right one to align with, and the various factors that contribute to their success. This includes understanding market trends, fund performance metrics, and the management team's expertise. It's also crucial to recognize the importance of a fund's investment philosophy and how it aligns with your own investment goals and risk tolerance. In this insightful episode of REady2Scale, join our seasoned experts - Ellie Perlman, Jeanette Friedrich, and Ryan Rasieleski - as they delve into the intricacies of real estate funds and what makes them a compelling choice for investors today. This discussion is tailored for both passive investors looking to wisely place their capital and aspiring fund managers aiming to carve out a successful niche in the market. This episode will guide you through the essentials of fund evaluation. Listen in to learn the importance of a fund's structural nuances, from its legal framework to its fee structure, and how these elements can impact your investment. They also discuss the critical role of the management team's track record, expertise, and their approach to market analysis and asset selection. Key Highlights: Fund Structures and Their Impact: Understand the various structures of real estate funds and how they can influence your investment experience and returns. Management Team Evaluation: Learn how to assess the credibility and expertise of a fund's management team, a crucial factor in ensuring successful and stable investments. Investment Strategy Alignment: Discover how to align a fund's investment strategy with your personal investment goals and risk profile, ensuring a compatible investment partnership. Market Trends and Performance Metrics: Gain insights into interpreting market trends and fund performance metrics to make informed investment decisions. Due Diligence Essentials: Get practical tips on conducting thorough due diligence before committing to a fund, including key questions to ask and red flags to watch out for. Navigating Investor-Fund Relationships: Explore the dynamics of investor-fund relationships and how to foster a transparent and mutually beneficial partnership. This episode is a must-listen for anyone interested in understanding the complexities and opportunities presented by real estate funds. Whether you're a passive investor seeking to diversify your portfolio or an aspiring fund manager looking to make your mark, you'll find invaluable insights and guidance from our expert panel. Ready to explore the world of real estate funds with a deeper understanding? For more insights and guidance on real estate investing and fund management, visit www.bluelake-capital.com. Connect directly with Ellie & her team for personalized advice at info@bluelake-capital.com or fill out the investor form at www.bluelake-capital.com/new-investor-form to start your journey in real estate fund investing. Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE SUMMARY: Ever wondered how adversity can shape your perspective on wealth and retirement? Our inspiring guest, Jeannette Robinson, director of investor relations for Blue Lake Capital and host of Blue Lake's Ready to Scale investing podcast, gives us a deep insight into her journey. Jeanette's life took a drastic turn when her 14-year-old daughter fell severely ill, forcing her to rethink her financial planning as a single mother with two disabled children. This crisis led her to a remote job opportunity with Blue Lake Capital, and thus, her career in real estate was born. Jeannette's story goes beyond survival; it's a testament to the transformative power of real estate when it comes to building wealth. Juggling her career and responsibilities as a single parent to two disabled children, she was pushed to consider her retirement and how she could accumulate wealth to complement her children's income. Jeanette underscores the significance of taking immediate action to grow that wealth over time and elucidates why real estate is the juggernaut in achieving this objective. In the final segment, Jeanette sheds light on the often overlooked yet crucial aspect of scaling a company - the company culture. She elaborates on how Ellie Perlman, CEO of Blue Lake, had the foresight to establish processes from the get-go. This decision has driven the company's expansion and underscores the necessity of finding the right people who align with the company's culture. Skills can be acquired, but cultural fit is paramount. She advocates for transparency about the company's culture and the flexibility to adapt processes. Jeanette's journey paints a vivid picture of resilience, giving you a renewed sense of purpose and motivation. JEANNETTE'S BIO: Jeannette is the Host of Blue Lake's REady2Scale investing podcast, as well as the Director of Investor Relations for Blue Lake Capital. Jeannette joined Blue Lake as its first employee, bringing with her an extensive background in technology startups, nonprofits and donor relations, as well as executive recruiting. Jeannette has powered through her impressive career track as a single mother of 4 children, against very hard odds: one of her children has a rare syndrome causing ongoing and permanent hearing loss, and another child lives with chronic illness due to autoimmune diseases. Utilizing the incredible power of a Mother's passion, Jeannette has helped grow Blue Lake to its success today and supported this growth in multiple roles over time, including Director of Marketing to now Investor Relations, and several other hats in between them all. GET IN TOUCH WITH JEANNETTE: Blue Lake Capital: www.bluelake-capital.com LinkedIn: https://www.linkedin.com/in/jeannetterobinson/ EPISODE CHAPTERS: (0:00:00) - Single Mother Overcomes Challenges, Finds Success Single mom Jeannette found a remote job with Blue Lake Capital, transitioning to a career in real estate, while supporting two disabled children. (0:14:58) - Real Estate Wealth and Overcoming Challenges Faced with supporting two disabled children, I invested in real estate to build wealth for retirement. (0:30:35) - Importance of Culture and Scaling Company Ellie's processes, finding the right people, culture fit, objectivity, and flexibility are discussed. (0:43:54) - Uncovering the Why of Success Jeannette Robinson shares her experience of supporting two disabled children, processes for business success, challenges faced, and motivation tips. If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara Audio Track: Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Artist: http://audionautix.com/  

Join us this week with Ellie Perlman, CEO and founder of Blue Lake Capital, as she shares life lessons drawn from her remarkable journey in real estate. From humble beginnings to successful multifamily syndication, Ellie's story is one of resilience, adaptability, and family values. Explore the cyclical nature of real estate, the power of patience, and the profound significance of family. Discover how adversity can fuel growth, and gain insights into investing for impact, and inspiring future generations. Tune in for a dynamic discussion on embracing change, achieving balance, and finding true happiness beyond financial achievements. 10 Key Takeaways: Embrace Change: Ellie Perlman's experience underscores the impermanence of life and markets. Embracing change and recognizing that "nothing lasts forever" can help alleviate fear and empower better decision-making. Patience Amid Market Cycles: The cyclical nature of real estate requires patience. Maintaining a long-term perspective and staying resilient during market shifts can lead to better outcomes for investors. Family's Significance: Ellie's journey highlights the ultimate value of family and relationships. While professional success is fulfilling, true happiness often comes from nurturing close family connections. Inspiring Future Generations: Investing not only for financial gains but also as a means to inspire and support future generations can create a lasting impact and legacy. Balancing Business and Personal Life: The podcast underscores the need to find a balance between professional ambitions and personal fulfillment, acknowledging that success is more than financial achievement. Supporting Diversity: Ellie's story emphasizes the importance of supporting and investing in underrepresented groups, like female entrepreneurs, to drive positive change in society. Adversity as a Catalyst: Ellie's journey from poverty to success demonstrates how adversity can serve as a catalyst for growth and determination, pushing individuals to strive for better outcomes. Reflection and Gratitude: Taking time to reflect on one's journey, appreciating milestones, and expressing gratitude for lessons learned contribute to personal and professional growth. Market Insights: While the podcast focuses on life lessons, it indirectly provides insights into the cyclical nature of the real estate market and the need for adaptable strategies. Integrating Personal Values: Ellie's journey emphasizes aligning investment choices with personal values, whether it's empowering women or ensuring financial security for future generations. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

What will the impact be for multifamily investors with the upcoming trillion dollars of loans eligible for refinancing in 2025? Listen in as Blue Lake's CEO, Ellie Perlman, dives headfirst into the potential impact for real estate investors. Uncover the interplay between record-low interest rates and the ever-growing demand for multifamily housing in this new episode which draws from National Multifamily Housing Council to reveal the truth about the $2.7 trillion in multifamily assets that are primed for refinancing, with $1.2 trillion set to be refinanced by 2025. In this episode, you'll learn about balloon payments and options available to you as loan terms come to an end. Learn how sponsors determine whether to sell an asset or explore new lender opportunities. With trillions of dollars in loan proceeds set to flood the market, there are endless financial possibilities, so it's essential to be cautious as an investor how these decisions are made. Follow along as Ellie highlights the relationship between interest rates and market demand, guiding investors to make wise choices in promising markets and align with industry leaders for potential success. There are plenty of opportunities for both borrowers and investors in the multifamily market, and this episode will explain why. 6 Key Takeaways: There is a significant wave of refinancing in the multifamily housing market, with approximately $1 trillion of loans expected to be refinanced by the end of 2025. This presents both opportunities and challenges for investors and borrowers. As a result of the large amount of loan proceeds that will be returned to lenders, there will be increased liquidity in the market. This can make it easier for investors to access new loans and provide opportunities for buying and selling properties. Lenders will become more selective in choosing borrowers and assets to lend to. They will likely favor borrowers with strong financials and a track record of success. Investors should focus on investing in strong markets and partnering with reputable sponsors to increase their chances of securing favorable terms. Interest rates may rise as lenders become more selective, so investors need to carefully evaluate the potential returns and risks associated with their investments. Smaller operators and borrowers may face challenges in obtaining favorable terms due to increased competition from more established firms. It is important for borrowers to maintain a strong financial position and track record to stand out to lenders. Investors should exercise patience and carefully evaluate investment opportunities. It is crucial to wait for the right deals with the right sponsors rather than rushing into any investment. Overall, the episode provides insights into the impact of the refinancing wave on the multifamily housing market and offers guidance for investors and borrowers to navigate the changing landscape effectively. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form here and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the REady2Scale podcast, host Ellie Perlman provides valuable insights into the current state of the multifamily real estate market. As the owner and operator of Blue Lake Capital, a company specializing in value-add multifamily properties, Ellie shares her observations and experiences from the first six months of 2023. Ellie discusses the recent increase in deal volume in the acquisition sector, with many attractive loan assumptions available to buyers. Sellers have adjusted their expectations, leading to a rise in deal flow and a significant increase in Broker Opinion of Value (BOV) volumes. While some institutions are reevaluating their strategies, those engaging in transactions are driven by the need to deploy capital or fulfill investor redemption requests.   Off-market transactions have decreased, indicating a shift towards more open-market deals. Sellers and brokers now prioritize vetting sponsors for their credibility and ability to execute, rather than solely focusing on the highest bid. Cap rates have experienced a slight uptick, ranging from 4.5% to 5.5%, influenced by rising interest rates and conservative lending practices.   Tune in to this episode to gain a comprehensive understanding of the multifamily market's current landscape and the factors shaping its dynamics in the second half of 2023. Please note that the information shared is based on Ellie Perlman's perspective and should not be considered official investment advice.   6 Key Takeaways:   1. Increase in deal volume: The acquisition side of the multifamily market has experienced a significant increase in deal volume in recent weeks. This suggests a growing interest in multifamily assets.   2.     Attractive loan assumptions: Many deals are being offered with attractive loan assumptions, such as low fixed interest rates for extended periods. This makes these deals more appealing to potential buyers.   3.     Realistic expectations from sellers: Sellers have adjusted their expectations on asset values, leading to more realistic pricing. This shift has resulted in a higher volume of deals and increased market activity.   4.     Importance of vetting sponsors: Sellers and brokers are placing greater emphasis on vetting potential buyers earlier in the process. This is due to previous instances of deals falling through, leading to a focus on selecting reliable and committed buyers.   5.     Cap rate fluctuations: Cap rates have slightly increased, ranging from 4.5% to 5.5%. Rising interest rates and conservative lending practices are influencing this trend.   6.     Institutional activity and investor considerations: Many institutions are currently recalibrating their strategies, while others are driven by the need to deploy capital or fulfill investor redemption requests. This influences the volume of assets being sold in the market.   These key takeaways provide insights into the multifamily real estate market, including deal volume, loan assumptions, seller expectations, vetting processes, cap rates, location considerations, market competitiveness, transaction types, and institutional activity. Listeners gain a comprehensive understanding of the current landscape and factors shaping the multifamily market in 2023.   Are you REady2Scale Your Multifamily Investments?   Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.   To reach Ellie & her team, email them at info@bluelake-capital.com or complete our investor form at https://www.bluelake-capital.com/new-investor-form and they'll connect with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

This 200th episode is very special to me so I wanted to do something big. I am very proud that we have reached this milestone and there are so many people I could mention that made it possible. First of all, the guests make the show. Every one of them has been generous with their time and gracious to share their story with me and the listeners. I wish I could tag all of you but I am pretty sure the platforms have limits. Thank you! Secondly, the listeners. Somehow, despite my own limiting beliefs about my voice, face and interview style, people listen. Not just my mom! Thank you! And of course Marc, my podcast producer from www.podcastproducer.com, who without his guidance and amazing work, there is no podcast. Thank you! And Song, who without her hard work and support there is no Lark. Thank you. My wife, Kaycee, who manages to keep the kids from interrupting every episode. Even when Ava is yelling “DADDY!” from the back door. Without her and her support there is no me. Thank you sweet chicken!   Which brings me to the concept for this episode: Mentorship! I have been lucky enough to have SO MANY amazing mentors in my life but this is a real estate centric podcast so I was able to gather my amazing real estate mentors and have a very in depth discussion on the value of mentors. Ellie Perlman, Ashley Wilson and J Scott. Thank you for always encouraging, pushing and leading by example. I truly appreciate it. Ashley Wilson Ashley Wilson, is the Founder of Bar Down Investments, LLC, Co-Founder of Apartment Addicts ,Co-Founder of HouseItLook, LLC, Best Selling Author of The Only Woman in the Room, and has hosted several BiggerPockets' Series. She started investing in real estate in 2009 and has been involved in over $120 million in transactions and managed over $10 million in construction, within both single and multifamily, across over 1,500 units. In addition to operating her own investments, Ashley has advised and consulted for many well-known owners in the multifamily industry and is a sought after speaker on multifamily operations, inclusive of asset and construction management.   Get in touch with Ashley: www.BarDownInvestments.com   J Scott J is co-owner of Bar Down Investments.  He is an industry leader, having written five best-selling investment books and, in addition to his multifamily holdings through Bar Down, has personally bought and sold over $70M in residential real estate since 2008. He is a sought-after speaker and mentor. After a prominent technology career, J still participates as a strategic advisor for several venture-backed companies in the real estate space in addition to mentoring aspiring active multifamily investors in the coaching program he founded with Ashley Wilson.   Get in touch with J Scott: www.ConnectWithJScott.com   If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara Audio Track: Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Artist: http://audionautix.com/ 

When you invest in real estate, do you want to get in at the market top or at the bottom? Blue Lake Capital's CEO, Ellie Perlman, looks at the current environment and breaks down what you need to know to successfully invest in real estate today. The current market has been pretty difficult, but we know we're usually at or close to the bottom when the feeling is overly pessimistic & gloomy and everyone feels like real estate is a bad investment. That's why we think now is a great time to be actively reviewing deals. The beauty of real estate is that it's cyclical and will most likely go back up over time. Those that can get in at or near the bottom and ride the next wave up are the ones that will have the most success. As Ellie shares, investing in today's real estate markets comes down to 3 things: 1. The Debt Structure 2. Location 3. Strength of the tenant base The bottom line is that the best deals today are those that are already cash flowing and that have attractive, preferably fixed rate, debt. If you can understand those factors, you'l be in a better position to know whether or not you're looking at the right investments for you. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level and visit www.bluelake-capital.com. To connect with us & find out how to invest alongside Blue Lake, email us at info@bluelake-capital.com or just complete our potential investor form at https://www.bluelake-capital.com/new-investor-form and our Investor Relations team will be in touch with you. If you'd like to be on our podcast or know someone who should, visit https://www.bluelake-capital.com/podcast and click the link to submit a guest. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of Ritter On Real Estate, we chat with Ellie Perlman. Ellie is a real estate investor who owns multifamily properties across the U.S. Ellie is the Founder and CEO of Blue Lake Capital Group, a real estate investment firm specializing in multifamily acquisition and management. At Blue Lake Capital, Ellie helps investors grow their wealth by investing alongside her in large multifamily deals.Ellie started her career as a commercial real estate lawyer, leading real estate transactions for Israel's largest real estate company. Later, she transitioned to a property manager role and is now the CEO of Blue Lake Capital GroupEllie holds a masters in Law and an MBA from MIT Sloan School of Management. She is a Forbes author and a real estate investing podcast host.​In her spare time, Ellie enjoys working out, driving sports cars, skiing black diamonds, and investing in startups. Welcome to the podcast, Ellie! Key Points From The Episode: Ellie's background, working as a former attorney, getting into real estate, and growing her firm.Why Ellie Prefers B-Class Real Estate Investments. How the tenants are more stable.Understanding risk-adjusted returns. Ellie's thoughts on supply risk. Downshift in supply w/ new interest rates.How Ellie's underwriting approach has changed. How to structure financing for multifamily investments. Good debt vs bad debt.How to grow a self-sustaining real estate firm.Why its better to not be cheap when hiring individuals. How an assistant was the best & first hire Ellie made.Books Mentioned:             - The One Thing by Garry Keller

Today's Flash Back Friday Episode is from Episode #262, which originally aired on February 11, 2020. Ellie is the founder blue lake capital, a multifamily real estate investment firm based in southern California. Ellie holds Masters in Law and an MBA from MIT Sloan School of Management. She started her career as a commercial real estate lawyer, leading real estate transactions for Israel's largest real estate company. Later, she transitioned to a property manager role and oversaw properties worth over $100MM. Recommended Resources:  Accredited Investors, you're invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you're a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team.  Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com.  Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcast. Learn more about Kevin's investment company and opportunities for Lifetime Cashflow at sunrisecapitalinvestors.com.

The founder of Blue Lake Capital, Ellie Perlman, with a diverse and international background to be envied, has over a decade of experience in real estate investment, law, and property management. Under Ellie's leadership, Blue Lake Capital, owns and manages over 3,350 multifamily units across the U.S., worth over $750M.Main Points:How to Dream BOLDLY and Execute On ItMaintaining a Strong MindsetCreative Tax StrategiesRaising Capital - QuicklyHow to Analyze DealsBuilding and Scaling a BusinessSourcing Off-Market DealsForcing AppreciationAutomating Business ProcessesDiversifying Your PortfolioConnect with Ellie Perlman:info@bluelake-capital.comFB: @ElliePerlmanRealEstateInsta: @ellie.perlmanhttps://www.linkedin.com/in/ellieperlman/+1 (401) 477-9804http://www.bluelake-capital.comPodcast: REady2Scale

Ellie Perlman, Blue Lake Capital's Founder & CEO, joins Jeannette Robinson to talk about the main challenges and opportunities that we're seeing in the market. Right here, right now. One thing that everyone is talking about is debt. That's one of the main challenges right now because Loan to Value has gone down significantly. In the past, you know, operators & real estate owners, specifically in multifamily could have found deals that we could have financed at 75 to 80%. Today it's very hard to find those deals because, lenders are being very conservative and very careful with higher interest rates. So when lenders are looking at an asset, they're looking at the cash flow and NOI and they anticipate the debt service, the amount of debt payment every month, every year, every quarter. Sometimes that means that you need a lot more cash flow. One thing that hasn't changed is the power of location. You want to make sure that you have assets in areas that are still in high demand, and the demand continues to grow to make up for those tenants that may have to exit. That's one of the things that's very important for all investors to take into consideration - is that area continuing to grow? Despite the challenges, there are opportunities in the market right now. A lot of groups and family offices are sitting on the sidelines and that presents more opportunities because you have a decent chance of getting a deal done. You don't have to overbid or bid against yourself to win a deal because it's very clear that you know the assets that you're looking at and you're not competing with 10 or 12 other groups. The other opportunity lies in other operators that need to liquidate and sell assets, even from some big operators and REITs. Not because the assets aren't performing, but because their investors want to liquidate and leave the deals. That presents a huge opportunity because, as a sponsor, you can buy an institutional level asset or asset from a strong operator that is forced to sell because they just need liquidity. Key Takeaways: There are challenges and pain in today's markets but there are also opportunities all around us. If you're not frozen by fear and if you let the numbers talk (and numbers always talk), you can find those great assets, those great opportunities. Now is a time to make a move and buy smart. Just stay disciplined and make sure that you're getting great deals. If you look at the most successful people in the world, especially in real estate, they are always great at seizing opportunities and jumping in when others were hesitant and frozen by fear. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level and visit www.bluelake-capital.com. To connect with Jeannette & her team directly & find out how to invest alongside Blue Lake, email them at info@bluelake-capital.com or just complete our potential investor form at https://www.bluelake-capital.com/new-investor-form and they'll be in touch with you. . Learn more about your ad choices. Visit megaphone.fm/adchoices

Coming into 2022, the real estate markets were basically a continuation of 2021. Sellers got almost any price that they wanted with crazy terms and very high, nonrefundable hard money deposits. Then it switched almost overnight. In today's episode, Blue Lake Capital's Founder & CEO, Ellie Perlman, joins the show to officially hand the hosting reigns over to our Director of Investor Relations, Jeannette Robinson, and kickoff a new season. Jeannette & Ellie took the opportunity to review the lessons we learned in 2022; it was a very successful year at Blue Lake Capital, and we're taking the lessons we learned last year to make 2023 even more successful. For the video interview, visit our YouTube channel: https://youtu.be/9Llv1H3vgLo Key Takeaways: 2022 helped reinforce the cyclicality of real estate in a big way. Look for opportunities where others see challenges. The power of focus - focus on your strengths, focus on the fundamentals and, as always, focus on investors. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level and visit www.bluelake-capital.com. To connect with Jeannette & her team directly & find out how to invest alongside Blue Lake, just completing our potential investor form at https://www.bluelake-capital.com/new-investor-form Learn more about your ad choices. Visit megaphone.fm/adchoices

Krystle (Moore) Simpson and Kenny Simpson are a power couple with 30+ years of combined real estate experience. They've founded, owned, operated, and sold multiple companies (including a property management business with 1000+ doors and one financing company). They grew their personal portfolio from $35k to multiple millions and have rehabbed hundreds of units in the process. Amidst it all, they are personal development junkies who love to stay fit and spend time with their two daughters, Harlo and Harper. On this episode of Ready2Scale, they share some of their valuable experience and advice with us. It's an episode you won't want to miss. Key Takeaways: Sellers are starting to get more realistic in the market and prices are starting to come down. Buyer sentiment has shifted and deals are getting done now. Now is the time to write an “insulting” offer. The numbers don't lie. Know your numbers, know your budget. If it fits in your model, buy the deal! This is the time to really get focused. This market will be a big land grab for a lot of people. Stay on top of your game and keep moving the needle. When business comes back the people that stayed on top of the game will benefit the most. Invest With Blue Lake Capital If you are interested in learning more about passively investing in multifamily properties, click here to schedule a call with the Blue Lake Capital Team or contact us at info@bluelake-capital.com. About Ellie Perlman Ellie is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to. A defining factor of Blue Lake Capital's strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today's technology. Ellie is the host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing. She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel's leading development companies. Later, as a property manager for Israel's largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations. Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management. You can read more about Blue Lake Capital and Ellie Perlman at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Blue Lake Capital's CEO, Ellie Perlman, gives an inside look at what we're seeing in multifamily real estate markets today. This session includes: How we're handling interest rates, underwriting and creative deal structures in today's environment. She also took a number Invest With Blue Lake Capital If you are interested in learning more about passively investing in multifamily properties, click here to schedule a call with the Blue Lake Capital Team or contact us at info@bluelake-capital.com. About Ellie Ellie Perlman is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to. A defining factor of Blue Lake Capital's strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today's technology. Ellie is the host of REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing. She started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel's leading development companies. Later, as a property manager for Israel's largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations. Ellie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management. You can read more about Blue Lake Capital and Ellie Perlman at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When is the next deal coming? This is a question I get a lot from our investors, so I wanted to share our view on how the current economy is affecting real estate deal flow. We all know that, right now, interest rates and rents are going up across the country, but what's the impact been on acquisitions? In terms of the deal flow specifically, there's been a slow down over the past few months since the Fed declared their intention of increasing rates. Is multifamily still a very strong asset class to invest in? Absolutely. Is it a “bulletproof” asset in a recession? There's no such thing. While you can't say it's “recession proof”, it is more “recession resistant”. We take a look at the impact the current economy is having on real estate deal flow in the multifamily space and how you can still be successful in this market. For more, visit: https://www.bluelake-capital.com/

While we don't have definitive acknowledgement that the economy has entered a recession, there's no doubt that rising interest rates and quantitative tightening are top of mind for investors everywhere. Ellie Perlman provides her perspective on the current conditions. What does it all mean for real estate investors and how should you ride out the short term challenges? Key Takeaway: The key during a potential recession is to state disciplined. Stick to the investment principles that you've built your long term strategy on. Whether or not we're in a recession, people tend to be reactive and change their mindsets, if you stick to your plan you can weather and potentially profit from the current environment. How to follow Ellie: Facebook: @ElliePerlmanRealEstate Twitter: @PerlmanEllie Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In celebration of our 300th episode of REady2Scale, we thought it would be important to remember and reflect on how it all started with the bold efforts of our Founder, Ellie Perlman. While you may be somewhat familiar with her story, it's much more impactful to hear it in her own words. Listen in to learn the powerful story of why establishing Blue Lake Capital was so personal to her, and how creating a real estate investing empire really can transform lives for anyone that applies themselves to it. Key Takeaway: Your dreams can become goals, and goals can be achieved. The key is to believe in yourself, build the right team of people around you, and be willing to work very hard and with dedication. Are you REady2Scale Your Multifamily Investments?   Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ellie Perlman is back this week with a special episode to update you on the current State of the Market in multifamily investing. Listen in to learn what changes have swiftly taken place within the industry, what the potential implications and impacts are to everything from deal flow to returns, and why you can still seize this season for continued investment opportunities with confidence! Key Takeaway: While the multifamily market is shifting along with the rest of the economy, there are still good deals to be found and money to be made, as long as you're cautious and diligent in your investment strategy. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Investing is difficult. Not everyone can buckle down and close deals, and score clients. But investing is also lucrative, and you can slowly build your portfolio and increase your assets. Get the best real estate advice in this episode of the Real Estate Investor Goddesses Podcast, host Monick Halm sits down with CEO of Blue Lake Capital, Ellie Perlman, about her current real estate ventures and shares some useful investing strategies based on experience. Tune in and learn about this episode.Love the show? Subscribe, rate, review, and share!Here's How »Join the Real Estate Investor Goddesses Community today:RealEstateInvestorGoddesses.comReal Estate Investor Goddesses FacebookReal Estate Investor Goddesses InstagramReal Estate Investor Goddesses Twitter

Are you ready to create massive wealth? Women are crushing it in the real estate market. In fact, Veena Jetti and her partner Ellie Perlman from episode 23 are two women who have teamed up and will share with you how they did it. If you're ready to learn from the best, then this is the perfect opportunity for you. You could be on your way to financial freedom by learning from these successful women. They will teach you everything they know about real estate – so you can apply it to your own life and start seeing results. Don't miss out on this chance to change your future for the better. Veena has purchased over 4,000 units with an asset value of over $800 million. Listen to this episode and learn how Veena did it! For links and resources discussed in this episode, please visit our show notes at https://darinbatchelder.com/women-in-real-estate  

Selling real estate assets seems like it might be easy, especially when you've heard stories about fix and flips or other smaller transactions. But what is it really like behind the scenes to sell very large multifamily assets, as in an entire apartment complex, in today's market? Listen in to this great discussion between Co-GPs Ellie Perlman and Veena Jetti on their most recent exit in one of the HOTTEST historical markets for multifamily real estate! Key Takeaway: Being successful in multifamily investing requires a professional and dedicated team that can consistently monitor markets, utilize their experience and networks, and implement the right strategies at the right times for a "win". It is an absolute team sport. How to Contact Veena: Website: www.vivefunds.com Are you REady2Scale into Multifamily Investing? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The multifamily syndication business is tough. It takes hard work, dedication, and know-how to be successful at it! In this podcast, Director of Investor Relations Jeannette Robinson takes the reigns as host of Ready2Scale and interviews host and CEO of Blue Lake Capital, Ellie Perlman, to discuss the behind-the-scenes investment strategies that make Blue Lake Capital successful and her passion that drives it.  Key Takeaway Building an extraordinary life is about far more than just building wealth. When you remember where you started, stick to your passions, and strive to learn and grow through the process - this is winning! How to Contact Blue Lake Capital: Email: jeannette@bluelake-capital.com Are you REady2Scale? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that there is a way to multiply your wealth without taking on additional risk? It's called a 1031 exchange, and it's something that every investor should know about. This week's guest, Veena Jetti, founder of Vive Funds, along with host Ellie Perlman will discuss how 1031 exchanges work and how they can help you grow your wealth while minimizing your tax bill.  Key Takeaway 1031 exchanges are a great way to multiply your wealth while minimizing your tax bill, but the process can be complicated. With the help of an experienced professional, you can use 1031 exchanges to build your portfolio and grow your net worth.  How to Contact Veena: www.vivefunds.com/ Are you REady2Scale? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When facing financial struggles, how is your mindset? It's either thinking like a victim or finding ways to improve the situation. For today's guest, she chose the latter and decided to scale exponentially in real estate.In this episode, Ellie Perlman shares her story on how she started from poverty and turned the situation around by making the active choice of finding the common denominator of successful people. She got into the game of real estate by studying and being mentored. She points out that the way to win in this industry is treating the investors and tenants right. Being confident with yourself and utilizing the power of visualization are the ingredients for robust execution.Ellie helps passive investors grow their wealth through multifamily investments in the strongest markets across the U.S., and maximize their returns by implementing comprehensive value-add plans to unlock investment value and increase profitability.Stay tuned until the end to be inspired to scale and make a huge impact in the realm of real estate.Quotes• “When you're struggling financially, you have two options. You either... be the victim…or you can say, wait a minute, what can I do to improve my situation?” (5:51 - 6:12)• “When you don't have money, all you can think of is how do I make money. You're just obsessed with money. And and that's where I was, and I'm not ashamed to admit it.” (12:45 - 12:54)• “If you're focused on the right things…treat tenants, employees, and investors right, the money will follow.” (17:43 - 18:50)• “When you put a number in a specific numerical measurable target, it's much easier to set immediate goals and take actually immediate actions.” (24:21 -24:51)• “We try not to be overly focused on certain markets and stick to them for years. We try to let the data guide us, you know, that's one of the things that we do on top of just thinking outside of the box.” (43:02 -43:14) • “The one thing I keep telling people [is] that when you do get advice, pay attention to who you get advice from. If they're successful in the area where you're getting the advice from, then you want to listen.” (49:04 - 49:15)Connect with Ellie:Website: https://www.bluelake-capital.com/ IG: @ellie.perlmanFB: https://www.facebook.com/ElliePerlmanRealEstate Twitter: @PerlmanEllieLinkedIn: https://www.linkedin.com/in/ellieperlman/ Resources mentioned: Rich Dad Poor Dad by Robert T. KiyosakiRich Dad's CASHFLOW Quadrant by Robert T. KiyosakiWho by Geoff SmartThe ONE Thing by Gary Keller and Jay PapasanInvestHER CON Time: June 23-24 Place: Charlotte, NCInvestHER CON is a full circle transformational experience created with the women investors' needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms.Get your ticket today: https://www.therealestateinvesther.com/investherconHow To Join the InvestHER Movement 1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via:Apple Itunes SpotifyAmazon MusicAndroid Stitcher 2) The Real Estate InvestHER Membership STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms.Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve 3) InvestHER Community on Facebook We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals! 4) InvestHER Meetups Around the Globe We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE! 5) InvestHER™ eXp TeamOur mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide. We have created exclusive content and support for the InvestHER™ eXp Team:*Top skills and strategies to grow YOUR business*How to utilize your “real estate agent” advantage to become a real estate investor*Monthly live masterminds*Become part of Libertas Organization with top coaches, Tim and Julie Harris.Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“We're going to sell in perpetuity of a hundred dollars, right? That's not always the case, because some things will bring up the value but generally, that's what I'm hoping for. What I'm trying to do is figure out a way I can make an extra hundred dollars on a deal this month...”   If you are a multifamily investor, you know that there is always room for improvement to maximize revenue. However, maximizing multifamily revenue can be a challenge. Listen in to a behind-the-scenes discussion with our CEO, Ellie Perlman, and Blue Lake Capital Asset Manager, Nyal McDonough, as they discuss the strategies, best practices, and most effective ways to increase revenue from multifamily properties. Key Takeaway Increasing Multifamily revenue comes from a combination of factors. Whether you are looking to renovate or make management changes, implementing an effective strategy and following best practices can improve your bottom line along with helping better serve your tenants. How to Contact Nyal:  Email: nmcdonough@bluelake-capital.com Are you REady2Scale? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Production Credits: Featuring: Ellie Perlman Strategy: Jeannette Robinson Video Editing: Sean Barry Audio Editing: WEP (We Edit Podcasts) Special Guests: Nyal McDonough Learn more about your ad choices. Visit megaphone.fm/adchoices

Ellie Perlman is super sharp. Today, we are going to learn about her secrets growing a massive portfolio, how she scaled, and the three immediate decisions she made when she jumped into real estate. Her background as a lawyer translated so well to what she does now in multifamily investing and she'll be sharing with us some very valuable insight. She's been super successful and she credits much of this from her experience growing up in poverty. She has a data-driven approach that has proven to be a good guide for great decisions. A lot of things in sales and communications allow you to be successful in raising capital for real estate deals. It's really valuable seeing individuals like Ellie take their success, share their knowledge and really give back to the community. In this episode, we explore: 01:17 – Taking a bet on yourself 02:25 – Paying and hiring a team 02:53 – Finding the right partners 04:02 – Scaling and building your team 04:43 – The most expensive payment is equity 06:39 – Making the pie bigger 07:44 – Ellie Perlman's story 08:22 – The gift of poverty 12:56 – Why choose Multifamily? 13:57 – Data-driven: Rent over own 16:58 – Multifamily 2022 forecast 20:37 – How to get to the next level 21:29 – It's a numbers game 22:22 – How to get started? 26:27 – https://www.bluelake-capital.com/ Connecting with the Guest: Instagram: https://www.instagram.com/ellie.perlman/ Facebook: https://www.facebook.com/batel.yogev LinkedIn: https://www.linkedin.com/in/ellieperlman/ Website #mailboxmoney #multifamily #inflation

Ellie Perlman helps passive investors grow their wealth through multifamily investments in the strongest markets across the U.S., and maximises their returns by implementing a comprehensive value-add plans to unlock investment value and increase profitability. Her extensive experience in commercial real estate law and property management has enabled her to approach investments with a diverse angle and unlock overlooked potential in multifamily properties. Get to know more about Ellie: www.ellieperlman.com If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara 

In this week's episode of Multi-Family Method, Ellie Perlman, CEO & Founder of Blue Lake Capital, joins us to discuss her journey in the multi-family industry. Ellie talks about growing up in Israel and becoming a commercial real estate lawyer leading transactions for Israel's most prominent development company. Ellie has a unique background that spans real estate law, technology and property management. Ellie founded Blue Lake Capital in 2017 and built it into a company that now owns and manages over 2,300 units worth approximately $320MM. Ellie is also a Forbes Author on real estate investing, and she is also the host of the Ready2Scale podcast. We hope you enjoy some of Ellie's insights into what it takes to create a successful multi-family real estate investment company.  

Preferred equity is not something you tackle when starting out as a new syndicator. It comes with a large amount of added paperwork, legalities, due diligence, and much more. Today on the show we talk to a leader in this field, Ellie Perlman, founder of Blue Lake Capital. Ellie has over 10 years of experience in real estate investment, law, and property management. She started her career in Israel as a commercial real estate lawyer, leading commercial real estate transactions for Israel's largest development company. Later, as a property manager for one of Israel's most prominent oil and gas companies, she oversaw properties worth over $100M. Ellie leads Blue Lake Capital, which owns and manages multifamily properties across the U.S., with a focus on Texas, Florida, and Georgia. At Blue Lake, Ellie oversees the acquisitions and asset management of the company's portfolio. She is a Forbes author on real estate investing, the host of the podcast “REady2Scale,” and an avid real estate investing blogger. Ellie holds an MBA from MIT Sloan School of Management and a Bachelor's and Masters in Law from Bar-Ilan University in Israel. Stay tuned as we dive into what pref. equity means, the pros and cons thereof, tips on doing your first pref. equity deal, and more, with Ellie Perlman! Key Points From This Episode:Ellie shares more about herself and her background in real estate.She explains what pref. equity is and when one would use it.How investors feel being in 3rd position when returns are paid out and how she combats this.Ellie goes over some of the pros and cons of using pref. equity.Ellie's advice for doing your first deal with a pref. equity group.How to deal with net worth and liquidity when working with pref. equity groups.Whether or not Ellie would use pref. equity groups again in the future and why.Ellie's asset manager superpower: Attention to detail.Links Mentioned in Today's Episode:Ellie Perlman on LinkedInEllie Perlman on TwitterEllie PerlmanBlue Lake CapitalPassive Income Through Multifamily Real Estate Facebook GroupRedIQ

Building a business is one thing. Learning how to scale it to success is another. Helping you piece out the two, Lisa Hylton sits down with the founder and CEO of Blue Lake Capital, Ellie Perlman. As a real estate investor who owns multifamily properties across the US, Ellie has the hard-earned wisdom from experience to share with us the secrets to building and scaling a successful syndication business. She tells us about her first deal while providing a greater understanding of multifamily and passive investing and looking for a sponsor to invest with. Plus, Ellie then provides some tips on finding the market to invest in and competing for deals, as well as having the right mindset to invest in real estate to achieve the financial freedom you seek.Love the show? Subscribe, rate, review, and share!Here's How »Join The Level Up REI Podcast Community today:lisahylton.comTwitterInstagramFacebookLinkedInYouTube

On today's show Ellie recounts her journey from her childhood in Israel in extreme poverty. Through sheer grit and determination she went on to finish law school and become a lawyer in her home country. She then left Law to pursue her dream of becoming a real estate investor. She started off working for another property management company overseeing $100 million in assets. She then moved to the United States where she obtained an MBA from MIT and went on to start Blue Lake capital which is now a thriving multifamily investing firm. Today she shares with us how she raises money, how she under-rights and finds deals and how she properly manages the assets once she acquires them.   This podcast is edited and managed by Derrick Michaud Shelby Row Productions, LLC www.shelbyrowproductions.com

The founder of Blue Lake Capital, Ellie Perlman, has over 10 years of experience in real estate investment, law, and property management. She started her career in Israel as a commercial real estate lawyer, leading commercial transactions for Israel's largest development company, and then took a huge leap and moved to the US to start her own investment company. Ellie, along with her partner, owns both passively and actively over 2,000 units across the U.S. worth over $250M. Ellie holds an MBA from MIT and is Host of “That REllie Happened?! Unbelievable Real Estate Stories”She is driven to her success by her childhood and the decision to never live in the situation she grew up in again, plus the drive to provide a great life for her family. BIG TAKE-AWAYS: Don't take anything for granted - be grateful for the opportunity around you! Make a decision about what you want, and then DO IT We have incredible access to opportunity in the United StatesYou have to surround yourself with people with the right (success) mindset RECOMMENDED BOOKS:The One Thing - Gary Keller & Jay Papasan (https://amzn.to/2MZtPlb) Keystone Habits: Everyday is a Monday (work everyday) Change the scenery (work from home, work from office / coffee shop)Setting VERY specific goals for the day the prior nightTake breaks! Links: ellie@ellieperlman.comEllieperlman.com