Podcasts about make good ideas great

We've all heard the advice that when you buy new clothes you should wash them first before you wear them. But what's the reason? Is it more of a “just to be safe” idea or is there a real concern? This episode begins with an explanation.https://www.consumerreports.org/cro/news/2010/11/wash-and-then-wear-unwashed-clothes-may-have-formaldehyde/index.htm Understanding the science of weight loss has come a long way in just the past several years. It isn't just, “eat fewer calories than you burn.” There is a lot more to it than that. If you want to know the latest cutting-edge advice on losing weight and keeping it off, listen to my guest, Dr. Richard Johnson, who is at the forefront of research on obesity and diabetes. He is he is a medical doctor, a professor of medicine at the University of Colorado and author of the book, Why Nature Wants Us to Be Fat – The Surprising Science Behind Why We Gain Weight and How We Can Prevent – and Reverse It. (https://amzn.to/3tXHbCF).  You often hear business gurus talk about how important it is to make your business idea scalable. What does that mean? How do you make something scalable? It seems like many ideas are simply not scalable. And if an idea isn't scalable, can it still be great? John List is an economist (formerly with Lyft) who explains how ideas scale – or don't. He also explains how great businesses know how to pivot to stay competitive. John is author of the book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (https://amzn.to/3K3cCkT). Listen as he reveals some great examples of ideas that could and could not scale and how he helped Lyft scale their business.  Usually, you smile because you are happy. But it may also be true that you can be happy because you smile. And more importantly, smiling can also make you healthy. Listen and I will tell you how it works. https://www.verywellmind.com/top-reasons-to-smile-every-day-2223755 PLEASE SUPPORT OUR SPONSORS!!! INDEED:  Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://Indeed.com/SOMETHING  Support our show by saying you heard about Indeed on this podcast.  Terms & conditions apply. AURA: Save on the perfect gift by visiting https://AuraFrames.com to get $35-off Aura's best-selling Carver Mat frames by using promo code SOMETHING at checkout! SHOPIFY:  Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business – no matter what stage you're in! MINT MOBILE: Cut your wireless bill to $15 a month at https://MintMobile.com/something! $45 upfront payment required (equivalent to $15/mo.).  New customers on first 3 month plan only. Additional taxes, fees, & restrictions apply. HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk PROGRESSIVE: The Name Your Price tool from Progressive can help you save on car insurance! You just tell Progressive what you want to pay and get options within your budget. Try it today at https://Progressive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

"How to Make Good Ideas Great and Great Ideas Scale"

The following is a conversation between John A. List, Professor of Economics at the University of Chicago, Chief Economist at Walmart, and author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, and Denver Frederick, the Host of The Business of Giving.   We live in a society that highly values and rewards innovation. If you go to Amazon and type in innovation, you will find over 60,000 books. But the work of scaling those innovations can almost be an afterthought. A similar search will yield only 4,000 results. My next guest thinks there is something wrong with that picture and has written a book to address it. He is John List, the Kenneth C. Griffin Distinguished Services Professor in Economics at the University of Chicago, the Visiting Robert F. Hartsook Chair in Fundraising at Indiana University's Lilly Family School of Philanthropy, and the author of a splendid book titled The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. Welcome to The Business of Giving, John.

I am joined by John A. List, a renowned experimental economist and bestselling author, who is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago and the Chief Economist at Walmart. We discuss his new book “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.” In This Episode, John A. List and I Discuss His Latest Book, The Voltage Effect. In this episode, John A. List and I discuss scaling and how the meaning behind this buzzword goes deeper than just growing your following online. Full show notes and resources can be found here: https://passionstruck.com/john-a-list-on-the-voltage-effect/  Brought to you by Green Chef. Use code passionstruck60 to get $60 off, plus free shipping!” Brought to you by Indeed. Head to https://www.indeed.com/passionstruck, where you can receive a $75 credit to attract, interview, and hire in one place. Brought to you by Fabric by Gerber Life: Got to meet fabric dot com slash passion --► For information about advertisers and promo codes, go to: https://passionstruck.com/deals/  Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally! --► Prefer to watch this interview: https://youtu.be/-yutHqpncTA  --► Subscribe to Our YouTube Channel Here: https://www.youtube.com/c/JohnRMiles Want to find your purpose in life? I provide my six simple steps to achieving it - passionstruck.com/5-simple-steps-to-find-your-passion-in-life/ Want to hear all our episodes from Top Behavior Scientists: https://open.spotify.com/playlist/7D1rzGkCDxDWliRUij8Ehz?si=7caa3db29e514272  Want to hear my best interviews from 2022? Check out episode 233 on intentional greatness and episode 234 on intentional behavior change. ===== FOLLOW ON THE SOCIALS ===== * Instagram: https://www.instagram.com/passion_struck_podcast * Facebook: https://www.facebook.com/johnrmiles.c0m  Learn more about John: https://johnrmiles.com/ 

Scaling behavioral science initiatives from a small research study to a large population is a topic we have enjoyed delving into this year with John A. List in Episode 296. And we are delighted to be joined on this episode by Neela Saldanha PhD who focuses her work on developing the science around scaling policy interventions.   Neela is the Executive Director of the Yale Research Initiative on Innovation and Scale (Y-RISE) which focuses on researching complexities of scaling policy interventions and bringing together global experts to overcome the challenges of scaling. Her work history touches academia, non-profits and the private sector, as well as spanning the globe, including India and the US. We are grateful to Neela for giving us time to discuss her work on this episode. Our ongoing production of the Behavioral Grooves Podcast is gratefully aided by our Patreon members. If you have enjoyed listening to Behavioral Grooves in 2022, please consider donating to our work through the Behavioral Grooves Patreon page. We also love reading reviews of the podcast, which in turn, helps others find our content.   Topics (3:37) Welcome and speed round questions. (8:01) Neela's work at Y-RISE. (12:12) The challenges of scaling research findings. (20:16) Applying behavioral science tools in the field of behavioral science. (23:40) The bottlenecks to applying behavioral science in organizations. (27:51) What are the WICKED problems that need to be solved? (38:00) Music Neela would take to a desert island. (40:33) Grooving Session with Kurt and Tim discussing Neela's interview.   © 2022 Behavioral Grooves   Links Neela Saldanha: https://neelasaldanha.com/  Yale Research Initiative on Innovation and Scale (Y-RISE) at Yale University: https://yrise.yale.edu/  “Behavioral Science in the Wild (Behaviorally Informed Organizations)”: https://amzn.to/3xxAD04 David Yokum PhD, Episode 282: Why Applying Behavioral Science to Public Policy Delivers Better Policy: https://behavioralgrooves.com/episode/behavioral-science-in-public-policy/  John A. List, Episode 296. Fail to Scale: Why Good Research Doesn't Always Make Great Policy | John A. List:  https://behavioralgrooves.com/episode/fail-to-scale-john-a-list/  John A. List's book, “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale”: https://amzn.to/3a0GOjh Episode 289, Why Not All Nudges Work ”In The Wild” | Nina Mazar PhD & Dilip Soman PhD: https://behavioralgrooves.com/episode/why-not-all-nudges-work-in-the-wild-nina-mazar-dilip-soman/  Diversifi: https://www.diversifiglobal.com/  Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves   Musical Links Beethoveen's 9th Symphony: https://www.youtube.com/watch?v=QkQapdgAa7o&ab_channel=OsloPhilharmonic  Beethoven's 5th Symphony oboe solo: https://www.youtube.com/watch?v=8axcI1K1I1U  R.D. Burdman Bollywood hits: https://www.youtube.com/watch?v=2QE2NsbDM0M 

One of the ways we find our groove is through knowledge – sometimes new ideas, sometimes repeated ideas that are presented in new ways. Sometimes, it's just reminders of old ideas that deserve a new look. And we love the fresh ideas that we've read about this year in the very notable Behavioral Science books of 2022. Kurt and Tim sit down, in this episode, to discuss the highlights of the books they've read in 2022. To save you some time, they have compiled a summary of why they liked each book, and what you can expect to get from reading it. We'd love to hear about your favorite books of the year. What stood out for you on your book shelf? Have any of your reads this year helped you find your groove? Share your thoughts with Behavioral Grooves on social media: Twitter: @behavioralgroov LinkedIn: Behavioral Grooves Instagram: @behavioralgrooves Facebook: Behavioral Grooves   Links Robert Livingston, “The Conversation: How Talking Honestly About Racism Can Transform Individuals and Organizations”: https://amzn.to/3j1tYGb  David McRaney, “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion”: https://amzn.to/3NvGMPp Henry Gee, “A (Very) Short History of Life on Earth: 4.6 Billion Years in 12 Pithy Chapters”: https://amzn.to/3I8HH4W Annie Duke, “Quit: The Power of Knowing When to Walk Away”: https://amzn.to/3z47JEP Ayelet Fishbach, “Get It Done: Surprising Lessons from the Science of Motivation”: https://amzn.to/3f3ooh4 Seth Stephens-Davidowitz, “Don't Trust Your Gut: Using Data to Get What You Really Want in Life”: https://amzn.to/3yICKwT John A. List, “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale”: https://amzn.to/3a0GOjh Daniel Pink, “The Power Of Regret: How Looking Backward Moves Us Forward”: https://amzn.to/3gpU1C9 Jennifer Moss, “The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It”: https://amzn.to/3K3O4be Jonathan Malesic, “The End of Burnout: Why Work Drains Us and How to Build Better Lives”: https://amzn.to/3tDdS8j Max Bazerman, “Complicit: How We Enable the Unethical and How to Stop”: https://amzn.to/3UKjfNJ Dolly Chugh, “A More Just Future: Psychological Tools for Reckoning with Our Past and Driving Social Change “: https://amzn.to/3Cgs9eq Linda Babcock, “The No Club: Putting a Stop to Women's Dead-End Work”: https://amzn.to/3KPuUFM  Nina Mazar & Dilip Soman, “Behavioral Science in the Wild (Behaviorally Informed Organizations)”: https://amzn.to/3xxAD04 Zoe Chance, “Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen”: https://amzn.to/3EYKXOz Sam Tatam, “Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges“: https://amzn.to/3I6ANwX Paul Bloom, “The Sweet Spot: The Pleasures of Suffering and the Search for Meaning”: https://amzn.to/3Kmpweh    Episode 270, The Behavioral Science Books We Just Couldn't Put Down in 2021 With Louise Ward: https://behavioralgrooves.com/episode/best-behavioral-science-books-2021/  Episode 194, The 10 Best Behavioral Science Books for 2020: https://behavioralgrooves.com/episode/10-best-behavioral-science-books/ 

Host Chaz Wolfe brings Thorsten Walther to the king's table. Thorsten is a 7+ figure king in the virtual sales platform industry.  He is CEO of Inspify, which creates virtual wonderlands for all types of businesses that are striving to provide an impactful visual experience for their prospective clients.  Thorsten is a true visionary and innovator seeking to enhance the online buying experience.  In this episode, Chaz and Thorsten discuss thriving on the pressure of being a startup, figuring out your sales process, and how to have fun instead of feeling constant stress in the beginning stages of your business. Tune in today to learn more about innovating to grow your business!  During this episode, you will learn about; [01:32]  The story behind Thorsten's accent [02:20]  Introduction to Thorsten and his business [09:51]  How Thorsten went from professional soccer player to entrepreneur ]13:53]  A good decision Thorsten made in the business [14:38]  A bad decision Thorsten made in the business  [15:03]  How Thorsten determines if someone will be a good partner [17:04]  How to tell if someone is a ‘doer'  [18:37]  Thorsten's decision making process [19:58]  How Thorsten balances achieving goals, but staying nimble in his business [23:05]  Thorsten's advice for new businesses that need to dial in on marketing and sales [25:25]  The main priority in your sales process [30:32]  If Thorsten could only track one metric, which metric would he choose? [32:37]  Does Thorsten intentionally network or mastermind? [34:26]  If he lost it all, what would Thorsten do? [37:19]  How to connect with Thorsten [38:12]  How to connect with Chaz and info on Gathering The Kings 90 Day Intensive Notable Quotes  Example: “I didn't create a mastermind around strategically talking business all day long because I hate it. I absolutely love putting puzzle pieces together.” - Chaz Wolfe (Host)  “I set very high goals and targets and want to achieve them.” - Thorsten Walther “Building a startup, I personally believe you need friends and strong partners in this journey.” - Thorsten Walther “First comes the effort and then comes everything else.”  - Thorsten Walther “I think the biggest problem why you're not successful is because you're not focused.” - Thorsten Walther “Thinking about your sales process, really it's the entire customer. It's, ‘How are we getting our name out all the way to purchase?'” - Chaz Wolfe (Host)  “Even beyond the purchase, the customer journey still has continued in the product. How we get referrals from this person, how we do business with them, again, there's just so many touch points.” - Chaz Wolfe (Host)  “Understand your customers, what they want, why they want it and where they are.” - Thorsten Walther Books and Resources Recommended: The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John A. List https://www.amazon.com/Voltage-Effect-Ideas-Great-Scale/dp/0593239482 (https://www.amazon.com/Voltage-Effect-Ideas-Great-Scale/dp/0593239482) Let's Connect! Thorsten Walther: LinkedIn:  https://www.linkedin.com/in/thorstenwalther/ LinkedIn:  https://www.linkedin.com/company/inspifybusiness/ Twitter:  @thor_inspify Website:  https://studio.inspify.com Website:  https://storiez.inspify.com Chaz Wolfe (Host):  Website:  https://www.chazwolfe.com/gathering-the-kings.html (https://www.chazwolfe.com/gathering-the-kings.html) Facebook:  https://www.facebook.com/chazwolfe/ (https://www.facebook.com/chazwolfe/) Instagram: https://www.instagram.com/gatheringthekings/ (https://www.instagram.com/gatheringthekings/) LinkedIn:  https://www.linkedin.com/in/chaz-wolfe-86767054/ (https://www.linkedin.com/in/chaz-wolfe-86767054/)...

On this episode of Bama Means Business, John A. List sits down on the podcast as he returns to Tuscaloosa, catching up with Culverhouse Faculty, and talking about his new book. Throughout the episode, John shares his experience serving both in the White House and in companies as an economist for Uber, Lyft, and Walmart. John also discusses his new book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.For more information about the Culverhouse College of Business visit our website https://culverhouse.ua.edu.Stay up to date with the collegeFacebook: https://facebook.com/culverhouseuaTwitter: https://twitter.com/culverhouseuaInstagram: https://instagram.com/culverhouseuaLinkedIn: https://linkedin.com/school/culverhouse-college-of-business  

In this Original Thinking podcast we will be joined by John List, Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, who will be discussing his book 'The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale'. The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale The premise behind the Voltage Effect is deceptively simple: No great idea is guaranteed to succeed. Be it a life-saving medical breakthrough, a new policy initiative, a cutting-edge innovation, or a bold plan for building a better world, translating an idea into widespread impact depends on one thing only: whether it can be replicated at scale. Many college students will graduate into the world with a bold idea they hope to scale – whether by starting a company, through social advocacy or non-profit work, in the private sector, or elsewhere. The book draws on John's years of behavioural science research, as well as examples from the realms of business, education, policymaking, and public health to present a data-driven approach to the science of scaling. In it he outlines the five hurdles that must be overcome for an idea to succeed at scale, as well as four research-based strategies to achieve maximum-impact scaling. Topics include: Best experimental design practices to validate an idea (and reduce the risk of false positives)Navigating the supply-side economics of scalingUsing marginal thinking to assess the viability of an enterprise at scalePreventing the negative externalities that may emerge when an idea is implemented on a large scaleUsing behavioral-economic incentives to spur widespread adoption of an idea or increase compliance with a policy or programHow we can apply the principles of scaling to drive change in our schools, communities, companies, and society at large To order the book or download a preview, visit The Voltage Effect. John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioural theories and learning about behavioural principles that are shared across different domains. To obtain data for his field experiments, List has made use of several different markets, including charitable fundraising activities, the sports trading card industry, the ride-share industry, and the education sector, to highlight a few. This collective research has lead to collaborative work with several different schools and charities, as well as firms including: Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart and several non-profits. His research includes over 200 peer-reviewed journal articles and several published textbooks. He co-authored the international best seller, The Why Axis, in 2013, before releasing The Voltage Effect in February 2022. List was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioural economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy The episode will be facilitated by Timothy Devinney, Professor and Chair of International Business at Alliance Manchester Business School.

My guest today is sports nut, almost pro golfer but primarily Professor at the University of Chicago and Chief Economist at Walmart John List.Just when you thought we were about to dive into the politics of diverging golf tours, instead we're going to turn our attention to ride hailing companies Uber and Lyft, where John was also Chief Economist. What was Travis Kalanick really like to work for?John also recently published ‘The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale' and so we're also discussing how to scale a business and we bring it to life with the story of the failed Jamie's Italian restaurant chain.John's passion is using field experiments to explore economic questions and so our conversation is filled with great stories from John's time in the White House, to rideshare to groceries and even collaboration with DARPA. Show notesWhen fieldwork is needed in scientific discovery to describe the real worldJohn's journey from the White House, Uber, Lyft and now Walmart Chief EconomistBreaking out of silos to make deep cultural impactWorking with DARPA, moonshots and hiring the right teamHow John didn't become a truckerWhat interests John about the subject of scale?What is a voltage effect?The story of Jamie's Italian and a failure to scale: negotiables and non-negotiablesThinking on the margin vs. by the average: applying it in the real world beyond the university campusWhy Logan Green, CEO Lyft, a trained econ major, was leaving dollars on the floorWhy quitting is for winnersScaling culture: Uber vs LyftJohn's hopes for the book: add science to scalingSubscribe for more hereClick here to access rewards to power your brainFollow me on Twitter

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company's culture explains why the gladiatorial culture at Uber wasn't sustainable at scale. John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lyft, he now holds that role at Walmart. He's also previously been on the Council of Economic Advisers for The White House. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company's culture explains why the gladiatorial culture at Uber wasn't sustainable at scale. John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lyft, he now holds that role at Walmart. He's also previously been on the Council of Economic Advisers for The White House. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company's culture explains why the gladiatorial culture at Uber wasn't sustainable at scale. John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lyft, he now holds that role at Walmart. He's also previously been on the Council of Economic Advisers for The White House. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/public-policy

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company's culture explains why the gladiatorial culture at Uber wasn't sustainable at scale. John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lyft, he now holds that role at Walmart. He's also previously been on the Council of Economic Advisers for The White House. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, events, job, books, and more! Brought to you byhttps://www.linkedin.com/in/devonmcdermott/ ( Devon McDermott) and https://www.linkedin.com/in/hfkrueger/ (Felix Krueger). Click here to https://www.linkedin.com/video/event/urn:li:ugcPost:6957593833798828032/ (watch) the live stream recording Insightshttps://www.linkedin.com/in/katellewis/ (Kate Lewis)' thoughts onhttps://www.linkedin.com/posts/hfkrueger_salesenablement-thestateofsalesenablement-activity-6962958582992523264-ON1T?utm_source=linkedin_share&utm_medium=member_desktop_web ( coaching culture). Listen to thehttps://www.goffwd.com/sales-coaching-with-kate-lewis-interview/ ( full interview). https://www.linkedin.com/in/hughestony/ (Tony Hughes)' thoughts onhttps://www.linkedin.com/posts/hfkrueger_salesenablement-thestateofsalesenablement-activity-6965175793136103425-7ahw?utm_source=linkedin_share&utm_medium=member_desktop_web ( SalesTech trends). Listen to the https://www.goffwd.com/tech-powered-sales-with-tony-hughes-interview/ (full interview). Newshttps://www.mindtickle.com/blog/how-managers-can-use-conversation-intelligence-mindtickle/ (How Managers can Leverage Conversational Intelligence for Sales (Mindtickle)) https://businessplus.ie/news/asynchronous-learning/ (Asynchronous Learning Could Be A Boon For Employers And Employees  (Business Plus)) Bookshttps://www.amazon.com/Voltage-Effect-Ideas-Great-Scale/dp/0593239482/ref=sr_1_1?crid=2CAZPT0FG5IGK&keywords=voltage+effect&qid=1659655658&s=books&sprefix=voltage+effec%2Cstripbooks%2C280&sr=1-1 (The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John A. List) https://www.amazon.com/Tech-Powered-Sales-Achieve-Superhuman-Skills/dp/140022652X/ref=sr_1_1?crid=2FTG5ZPSNN9RC&keywords=tech+powered+sales&qid=1660714107&s=books&sprefix=tech+powered+sal%2Cstripbooks%2C338&sr=1-1 (Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael and Tony Hughes) Upcoming Eventshttps://www.sesociety.org/emevents/event-description?CalendarEventKey=745f24bc-7a6a-4409-ace8-f52fcf513bd2&Home=%2Fhome (SES Experience (Atlanta, Sep 28-30)) https://salesenablement.pro/events/sales-enablement-soiree-americas-2022/ (Sales Enablement Soirée, Americas 2022 (San Francisco, Sep 22)) https://www.salesinnovationexpo.co.uk/welcome (Sales Innovation Expo London (London, Nov 22-23)) https://world.salesenablementcollective.com/location/sanfrancisco (Sales Enablement Summit (San Francisco, Sep 7-8)) Jobshttps://www.linkedin.com/feed/update/urn:li:activity:6964934323904946177/ (Steffaney Zohrabyan's latest enablement jobs) https://www.linkedin.com/feed/update/urn:li:activity:6964923479666176000/ (Stephanie White's Post - Featured Enablement talent) Social Buzzhttps://www.linkedin.com/feed/update/urn:li:activity:6963406943398871040/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6963406943398871040%2C6963423395925344257)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(6963423395925344257%2Curn%3Ali%3Aactivity%3A6963406943398871040) (Georgia Watson's list of Enablers to follow) https://www.linkedin.com/newsletters/building-blocks-close-up-6958899285706821632/ (Mike Kunkle Newsletter - Building Blocks: Close Up!) Reportshttps://salesenablement.pro/assets/2022/06/State-of-Sales-Enablement-Report-2022-SE-PRO.pdf (The State of Sales Enablement 2022 (SE PRO Report)) Connect with the hosts onlineDevon McDermott's LinkedIn profile: https://www.linkedin.com/in/devonmcdermott/ (https://www.linkedin.com/in/devonmcdermott/) Felix Krueger's LinkedIn profile: https://www.linkedin.com/in/hfkrueger/ (https://www.linkedin.com/in/hfkrueger/) Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/...

Welcome to an episode with a highly regarded economist and best-selling author, John A. List. Get John's book here: https://amzn.to/3BDlHzj In this episode, John defined scaling – an overused yet often confused word in the startup world today – and elaborated the term. He also spoke about the voltage effect and how it relates to scaling. The discussion revolved around the five vital signs that every scalable idea must possess to avoid voltage drops and gave numerous realistic examples to help us visualize each sign. John also shared the top things that we must keep in mind when making decisions related to scaling. Professor John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioral theories and learning about behavioral principles that are shared across different domains. He co-authored the international best seller, The Why Axis, in 2013. List was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy. Get John's book here: The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. John A. List: https://amzn.to/3BDlHzj Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

John List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He received his B.S. in economics at the University of Wisconsin-Stevens Point and Ph.D. in economics at the University of Wyoming. He joined the UChicago faculty in 2005, and served as Chairman of the Department of Economics from 2012-2018. Prior to joining the University of Chicago, he was a professor at several universities, and has more prizes for his work than I can count. In addition to his academic career, List served as the chief economist for Uber, Lyft and now WalMart. Previously, he served in the White House on the Council of Economic Advisers from 2002-2003. His research focuses on questions in microeconomics, with a particular emphasis on using field experiments to address issues related to the inner-workings of markets, the effects of various incentives schemes on market equilibria and allocations, how behavioral economics can augment the standard economic model, on early childhood education and interventions, and more recently on the gender earnings gap in the gig economy, using evidence from rideshare drivers.His research includes over 200 peer-reviewed journal articles and several published books, including the 2013 international best-seller, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life, and his new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. You can get a copy where you get your books.

Today, I interview Dr. Dana Suskind, pediatric surgeon and author of the New York Times best-seller “Parent Nation: Unlocking Every Child's Potential, Fulfilling Society's Promise". Dr. Suskind is a member of the American Academy of Pediatrics and a fellow for the Council on Early Childhood. Her work has been profiled by numerous media outlets, including The New York Times, The Economist, Forbes, NPR, and Freakonomics. On the show we'll discuss: Why parents aren't asking for help during the most difficult years of their children's lives. What societal supports we need to prevent parents from "going it alone" in the important work of raising children Why paid parental leave and high-quality child care improve children's brain development and prospects for a better future. The books she recommended were: https://bookshop.org/books/aarp-america-s-largest-interest-group-and-its-impact/9781440834103 (AARP: America's Largest Interest Group and its Impact by Christine Day) https://bookshop.org/books/the-voltage-effect-how-to-make-good-ideas-great-and-great-ideas-scale/9780593239483 (The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John a. List) Get her book: https://parentnation.org/buy-the-book/ (https://parentnation.org/buy-the-book/) All notes from today's show can be found at http://wellwomenlife.com/293show (wellwomenlife.com/293show) Resources for Women in midst of Roe vs. Wade: Take Care: http://wellwomanlife.com/summer (Sign up for the Well Women Summer Reset) Take Action: https://www.aclu.org/news/reproductive-freedom/six-ways-join-fight-for-abortion-rights-roe-v-wade (Six Ways You Can Join the Fight for Abortion Rights | News & Commentary | American Civil Liberties Union) https://www.nytimes.com/2022/06/28/opinion/citizens-no-more.html?referringSource=articleShare (Opinion | Citizens No More) You can always get more support in our Academy – visit http://wellwomanlife.com/academy (wellwomanlife.com/academy).

American economist and author John A. List joins us to discuss his new book, ‘The Voltage Effect: How to make good ideas great and great ideas scale'. John is the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago. His research includes over 200 peer-reviewed journal articles and several published textbooks. He has also worked both in government and the private sector as chief economist for Uber, Lyft, and now Walmart. His book argues that scaling is subject to the so-called ‘Anna Karenina principle'–meaning that even if one factor is wrong, the entire endeavor will fail. In this conversation with Yuval Atsmon, a senior partner in our London office, John explores ways in which business leaders can assess whether an idea has the power–or ‘the voltage' to use his phrase–to successfully scale. You can learn more about John's book here: https://www.thevoltageeffect.com/ Follow McKinsey's Strategy and Corporate and Finance practice on LinkedIn: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance Explore more Inside the Strategy Room podcast episode transcripts: https://www.mckinsey.com/itsr See www.mckinsey.com/privacy-policy for privacy information

American economist and author John A. List joins us to discuss his new book, ‘The Voltage Effect: How to make good ideas great and great ideas scale'. John is the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago. His research includes over 200 peer-reviewed journal articles and several published textbooks. He has also worked both in government and the private sector as chief economist for Uber, Lyft, and now Walmart. His book argues that scaling is subject to the so-called ‘Anna Karenina principle'–meaning that even if one factor is wrong, the entire endeavor will fail. In this conversation with Yuval Atsmon, a senior partner in our London office, John explores ways in which business leaders can assess whether an idea has the power–or ‘the voltage' to use his phrase–to successfully scale. You can learn more about John's book here: https://www.thevoltageeffect.com/ Follow McKinsey's Strategy and Corporate and Finance practice on LinkedIn: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance Explore more Inside the Strategy Room podcast episode transcripts: https://www.mckinsey.com/itsr Read more > Listen to the podcast (duration: 43:09) >

American economist and author John A. List joins us to discuss his new book, ‘The Voltage Effect: How to make good ideas great and great ideas scale'. John is the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago. His research includes over 200 peer-reviewed journal articles and several published textbooks. He has also worked both in government and the private sector as chief economist for Uber, Lyft, and now Walmart. His book argues that scaling is subject to the so-called ‘Anna Karenina principle'–meaning that even if one factor is wrong, the entire endeavor will fail. In this conversation with Yuval Atsmon, a senior partner in our London office, John explores ways in which business leaders can assess whether an idea has the power–or ‘the voltage' to use his phrase–to successfully scale. You can learn more about John's book here: https://www.thevoltageeffect.com/ Follow McKinsey's Strategy and Corporate and Finance practice on LinkedIn: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance Explore more Inside the Strategy Room podcast episode transcripts: https://www.mckinsey.com/itsr Join 90,000 other members of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

Dr. John List is the Chief Economist at Walmart, the former Chief Economist at Lyft and Uber, and an Editor of The Journal of Political Economy. Now, the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, he was formerly the Chairman of the Department of Economics at UChicago. Holding a Ph.D. in Economics from the University of Wyoming, he has written hundreds of academic papers and several books, including most recently The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.

Lots of us have good ideas, some even back their ideas up with successful research. So why do these good ideas fail to scale into great, big ideas? John A. List shares the personal example of his highly successful kindergarten reform in South Side Chicago which then didn't scale across the nation. His intrigue into this case led him to pen a phenomenal new book about scalability, “The Voltage Effect”.   John A. List, is a Professor of Economics at the University of Chicago as well as recently becoming the first ever Chief Economist at Walmart. Our conversation with John touches on the ambition he has to change the world for the better in this new role at Walmart. But the primary drive for our chat was to discuss his great new book “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale”. Listen in to learn about the concept of scalability and why it is so hard to go from, “the petri dish' (as he puts it) to successful broad scale programs.    As is often the case, we round off our episode with a desert island music selection from our guest. And John's very thoughtful consideration of the question yields a top notch selection of musical artists. Don't miss this part of the discussion!   Regular listeners to Behavioral Grooves might consider donating to our work through our Patreon page. Or you can also support us by writing a podcast review on your podcast player; doing so helps scale our audience! Topics   (6:06) Welcome and speed round questions. (11:03) Why John named his book The Voltage Effect. (13:41) John's involvement in the Chicago Heights Early Childhood (CHECC) school project. (23:05) What biases influence people? (26:29) How Nancy Reagan's good intentions are an example of scaling failure. (30:52) Scaling behavioral science. (39:17) How is John going to change the world as Chief Economist at Walmart? (43:33) How can insights from charity be applied to other sectors? (54:55) John's desert island music selection. (1:04:11) A “High Voltage” Grooving Session with Kurt and Tim. © 2022 Behavioral Grooves Links John A. List's book, “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale”: https://amzn.to/3a0GOjh  “Just Say No” campaign: https://en.wikipedia.org/wiki/Just_Say_No Anna Karenina: https://en.wikipedia.org/wiki/Anna_Karenina “Stakes Matter in Ultimatum Games” (2011) by Steffen Andersen, Seda Ertaç, Uri Gneezy, Moshe Hoffman and John List: https://econpapers.repec.org/paper/hhscbsnow/2011_5f001.htm  George Lowenstein, Episode 67 “George Loewenstein: On a Functional Theory of Boredom”: https://behavioralgrooves.com/episode/george-loewenstein-on-a-functional-theory-of-boredom/  “Parent Nation: Unlocking Every Child's Potential, Fulfilling Society's Promise” by Dana Suskind:  https://amzn.to/3wD8YIQ  Sam Tatam, Episode 295 “For Revolutionary Solutions, Look To Evolutionary Ideas”: https://behavioralgrooves.com/episode/evolutionary-ideas-sam-tatam/  Scott Jeffrey, Episode 3: https://behavioralgrooves.com/episode/bg-3-scott-jeffrey-phd-monmouth-university/  Thomas Steenburgh, Episode 51: “How to Sell New Products”: https://behavioralgrooves.com/episode/thomas-steenburgh-how-to-sell-new-products/  To leave Apple podcast review: https://podcasts.apple.com/us/podcast/behavioral-grooves-podcast/id1303870112 To support Behavioral Grooves via Patreon: https://www.patreon.com/behavioralgrooves   Musical Links   The Beatles “Don't Let Me Down”: https://www.youtube.com/watch?v=NCtzkaL2t_Y  Freddie Mercury/Queen “These are the Days of Our Lives”: https://www.youtube.com/watch?v=oB4K0scMysc  Johnny Cash “Ring Of Fire”: https://www.youtube.com/watch?v=GCMz70Fm5pA  Marty Robbins “El Paso”: https://www.youtube.com/watch?v=ig2GF1sZSEA  The Red Hot Chili Peppers “Under The Bridge”: https://www.youtube.com/watch?v=lwlogyj7nFE  AC/DC “High Voltage”: https://www.youtube.com/watch?v=Nnjh-zp6pP4  Gordon Lightfoot “If You Could Read My Mind”: https://www.youtube.com/watch?v=v5tr_L31StI  Kris Kristofferson “For the Good Times”: https://www.youtube.com/watch?v=oX094Nn4L_Y  Waylon Jennings “I've Always Been Crazy”: https://www.youtube.com/watch?v=xI2MhAGtZgE  Fleetwood Mac “Dreams”: https://www.youtube.com/watch?v=Y3ywicffOj4  Stevie Nicks “Stand Back”: https://www.youtube.com/watch?v=gwS9BIqbffU  White Stripes “We're Going to Be Friends”: https://www.youtube.com/watch?v=PKfD8d3XJok

Today, we look at how and why some ideas take off and others don't – in other words, how and why things scale. I am delighted to bring to you my conversation with John List. John has been described as a ‘master economist' and a ‘revolutionary experimenter'. He is certainly a pioneer in combining economic theory with field experiments. John is currently the Chief Economist at Walmart and has held the same role at Lyft and Uber. He is also the Kenneth C. Griffin Distinguished Service Professor at the University of Chicago's Department of Economics and has been an economic advisor to the Bush White House. For the purposes of this episode, John discusses his latest and fabulous book The Voltage Effect – How to Make Good Ideas Great and Great Ideas Scale. In it, John argues that scalability is critical to just about everything from medical breakthroughs to social movements. John shares a number of insights from the book, including the conditions necessary for something to scale and the secrets to high voltage scaling. We also spend some time on a topic I consider fascinating – when and how to quit something that is not serving us. This is one of the secrets to high voltage scaling. It's a fascinating conversation! Show notes: The Voltage Effect John's University of Chicago page John on Twitter John on LinkedIn The Khasi people of India Vince Lombardi John's piece in the Wall Street Journal on quitting The quitting ‘coin flip' experiment _ _ _ _ _ _ _ _ _ _ Like what you heard? Subscribe and/or leave a rating and review on Apple Podcasts: http://apple.co/1PjLmK Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo Follow the podcast on Twitter: https://twitter.com/RiskThings Drop us a note: allthingsrisk@gmail.com  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our free course module “How to Set Up Any Decision for Success” from our upcoming course How to Make Decisions With Calm and Confidence

Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by John A. List, author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He has served on the Council of Economic Advisers and is the recipient of numerous awards and honors including the Kenneth Galbraith Award. His work has been featured in The New York Times, The Economist, Harvard Business Review, Fortune, NPR, Slate, NBC, Bloomberg, and The Washington Post. List has authored over 250 peer-reviewed journal articles, several academic books, and, with Uri Gneezy, the international bestseller The Why Axis. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Ian Mann | Regular Book Reviewer and MD at Gateways Business Consultants  See omnystudio.com/listener for privacy information.

Keith is joined by Professor John List, Distinguished Service Professor in Economics at the University of Chicago to discuss his new book 'The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale', how focus groups are often poorly utilized, resentful demoralization and its application in baseball, sunk-cost fallacy, and how ambiguity aversion can keep us from making big changes in our work or personal lives. Follow Keith on Twitter: @keithlaw Follow John on Twitter: @Econ_4_Everyone Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Strategy Skills episode 234, an episode with a highly regarded economist and best-selling author, John A. List. In this episode, John defined scaling – an overused yet often confused word in the startup world today – and elaborated the term. He also spoke about the voltage effect and how it relates to scaling. The discussion revolved around the five vital signs that every scalable idea must possess to avoid voltage drops and gave numerous realistic examples to help us visualize each sign. John also shared the top things that we must keep in mind when making decisions related to scaling. Professor John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science. In the early 1990s, List pioneered field experiments as a methodology for testing behavioral theories and learning about behavioral principles that are shared across different domains. He co-authored the international best seller, The Why Axis, in 2013. List was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy. Get John's book here: The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. John A. List Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/public-policy

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/education

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons. John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart. Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

You have likely heard the advice that you should wash brand new clothes before you wear them the first time. Is that true - and if so why? This episode begins by explaining that. https://www.consumerreports.org/cro/news/2010/11/wash-and-then-wear-unwashed-clothes-may-have-formaldehyde/index.htm The real science of diet and weight loss has come a long way. We now know that it isn't just about calories in - calories out. Dr. Richard Johnson is on the forefront of research in the area of obesity and diabetes. He is he is a medical doctor, a professor of medicine at the University of Colorado and author of the book, Why Nature Wants Us to Be Fat - The Surprising Science Behind Why We Gain Weight and How We Can Prevent - and Reverse It. (https://amzn.to/3tXHbCF). When you hear what he has to say, it will likely change the way you view your diet, how you eat and when you eat. We usually smile when we are happy. But did you know smiling can cause you to be happy and, more importantly, healthy! Listen as I explain why. https://www.verywellmind.com/top-reasons-to-smile-every-day-2223755 You have probably heard that one thing that makes for a great idea is to make it “scalable.” What does that mean? How do you scale an idea? And if an idea isn't scalable, can it still be great? John List is an economist (formerly with Lyft) who explains how ideas scale - or don't. He also explains how great ideas sometimes have to pivot to be successful. John is author of the book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (https://amzn.to/3K3cCkT). He joins me to share some great examples of ideas that could and could not scale and how he used the concept at Lyft. PLEASE SUPPORT OUR SPONSORS! We really like The Jordan Harbinger Show! Check out https://jordanharbinger.com/start OR search for it on Apple Podcasts, Spotify or wherever you listen!  Go to https://Indeed.com/Something to claim your $75 credit before March 31st! Sign up for your FREE Novo business checking account RIGHT NOW at https://Novo.co/Something and you'll get access to over $5,000 in perks and discounts! With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! Discover matches all the cash back you've earned at the end of your first year! Learn more at https://discover.com/match Put down your phone when you drive! . Remember U Drive. U Text. U Pay. Brought to you by NHTSA.   Use SheetzGo on the Sheetz app! Just open the app, scan your snacks, tap your payment method and go!  Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the Voltage Effect? Why do some ideas fail while others change the world? What are the five hurdles one must clear to ensure the vitality of an idea? Why should policymakers move from evidence-based policy to policy-based evidence? Join host Michael Keegan as he explores these questions and more with Professor John List, […]

John A. List is a Professor of Economics at the University of Chicago and Chief Economist at Walmart. List is co-author of The Why Axis, a fellow of The Econometric Society, and an editor of the Journal of Political Economy. His new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, focuses on the necessity of scaling ideas and the things that help and get in the way of doing this. List argues the only ideas worth pursuing are the ones with the potential to make a significant impact on human lives — and translating an idea into widespread impact requires scalability: the capacity to grow and expand in a robust and sustainable way. In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, List discusses the art of scaling, “voltage amplifiers”, “voltage drops” and gives advice on avoiding false positives, knowing when to quit an idea, not being deceived by averages, and the importance of behavioral economics in business. *** About the BCG Henderson Institute The BCG Henderson Institute is the Boston Consulting Group's think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.His research has led to collaborative work with several different firms, including Lyft,  Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers).His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.For a number of publications in the area of field experiments and behavioral economics, please see http://www.fieldexperiments.com/. Some other studies of interest:Why women are paid less than men for Gig jobs: https://ideas.repec.org/p/feb/natura/00634.htmlWhy do people discriminate: https://ideas.repec.org/p/feb/natura/00299.htmlWhy do inner-city schools continue to fail: https://ideas.repec.org/p/feb/framed/00719.htmlWhy do people give to charity: https://ideas.repec.org/p/feb/natura/00472.htmlWhy we should run field experiments: https://ideas.repec.org/p/feb/artefa/00089.html The Science of Using Science (for policymaking): https://ideas.repec.org/p/feb/artefa/00670.htmlTo learn more about John, please visit:LinkedIn: https://www.linkedin.com/in/john-list-4727b6a/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

John A. List (Twitter: @econ_4_everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.His research has led to collaborative work with several different firms, including Lyft,  Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers).His research includes more than 200 peer-reviewed journal articles and several published books, including the best-seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.For a number of publications in the area of field experiments and behavioral economics, please see http://www.fieldexperiments.com/. Some other studies of interest:Why women are paid less than men for Gig jobs: https://ideas.repec.org/p/feb/natura/00634.htmlWhy do people discriminate: https://ideas.repec.org/p/feb/natura/00299.htmlWhy do inner-city schools continue to fail: https://ideas.repec.org/p/feb/framed/00719.htmlWhy do people give to charity: https://ideas.repec.org/p/feb/natura/00472.htmlWhy we should run field experiments: https://ideas.repec.org/p/feb/artefa/00089.html The Science of Using Science (for policymaking): https://ideas.repec.org/p/feb/artefa/00670.htmlTo learn more about John, please visit:LinkedIn: https://www.linkedin.com/in/john-list-4727b6a/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

This podcast is sponsored by Masterworks, the first platform for buying and selling shares representing an investment in iconic artworks. They are making it possible to invest in multimillion-dollar works from artists like Banksy, Kaws, Basquiat, and many more. John is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. He has worked with firms such as Lyft, Uber, Citadel and several non-profits. His academic research includes more than 200 peer-reviewed journal articles and several published books. John was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He is a current editor of the Journal of Political Economy. In this podcast we discuss: The importance of field experiments and scaling in economics, what John learned at Uber, and the optimal way to get tips. He also discussed how to avoid false positives, thinking about spillovers and network effects, avoiding the cost trap, and how to incentivize scaling. On a more personal side, John revealed the books that influenced him the most: Wealth of Nations (Smith), The Theory of Moral Sentiments (Smith), Anna Karenina (Tolstoy), Principles of Economics (Marshall), Economics (Samuelson), Elementary Principles of Economics (Fisher).

Why do some great business and policy ideas make it big while others fail to take off? That's the big question behind John List's most recent book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.John List is an economist at the University of Chicago, as well as chief economist at Lyft. He is also the author of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life. Having worked for a number of governments & tech companies, he has dipped his toes in a lot of different waters. Hear how growing up going to baseball card auctions prepared John for his career as an economist studying, critical thinking and biases, thinking on the margin, and proper experimental design. Episode Quotes:If your studies don't scale or if they are not representative, then you're going to go down wrong path:The first step is actually generating or obtaining data that can inform your decision-making process. Now that's a great step, but it's also a step that can be very seductive in the sense that you think you're making the right decision. And it can actually be counterproductive to what you're trying to do.We need more replication in social science studies:If somebody is actually reading your work and trying to replicate it, you should take that is a compliment and you should be rewarded when people replicate your work. That doesn't happen in the social sciences. We need to think about the reward system on both the demand side and the supply side to replications and make sure that changes.Thinking on the margin:While people learn to think on the margin, it's really hard for the human mind to apply that concept to their state of play. Whether it's the white house or the boardroom or wherever, it's not an easy concept to say I'm going to use marginal thinking. And then how does marginal thinking suggest I should think through this problem, that's a part that we tend not to teach.Show Links:Guest Profile:Faculty Profile at University of ChicagoProfessional Profile at IZA Institute of Labor EconomicsJohn List's WebsiteJohn List on LinkedinJohn List on TwitterHis work:John List on Google ScholarEnhancing Critical Thinking Skill Formation: Getting Fast Thinkers to Slow DownThe Voltage Effect: How to Make Good Ideas Great and Great Ideas ScaleThe Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. John joined the UChicago faculty in 2005, and served as Chairman of the Department of Economics from 2012-2018. List was the first Chief Economist at Uber and the founder of its Ubernomics Team. Now he is the Chief Economist for Lyft.We wanted to talk to John because of his new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, which just hit bookshelves. It identifies five measurable warning signs that a scalable idea must avoid, and offers proven strategies for preventing voltage drops and engineering voltage gains. It's backed by decades of field research, so we're really excited to have him here today.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

Make sure to follow the show so you don't miss upcoming episodes!Past guests on Guy Kawasaki's Remarkable People Podcast: Dr. Jane Goodall, Salesforce CEO Mark Benioff, Netflix's Dream Home Makeover stars Shea and Syd  McGee of McGee Studios, Daniel Pink, Tiny Habit's author BJ Fogg, Dave Evans author of Designing your Life, The Artist's Way author Julia Cameron, Entrepreneur and host of Smart Passive Income PAT FLYNN, Seth Godin, Hollywood director Jon M. Chu, indie author Hugh Howey, Rich Benoit of Rich Rebuilds, Dr. Robert Cialdini, Mark Manson, Martha Stewart, Brandi Chastain, Star of Netflix's Skin Decision Dr. Sheila Nazarian, Luvvie Ajayi Jones, Dr. Sinan Aral, Scott Galloway, Canva CEO Melanie Perkins, iJustine, Kristi Yamaguchi, Chef Roy Yamaguchi, Celebrity Chef Andrew Zimmern, Gary Vaynerchuk, Sir Ken Robinson, Steve WOZ Wozniak, Ariana Huffington, Wee Man of Jack Ass fame, Margaret Atwood, Stephan Wolfram, Dr. Phil Zimbardo The Stanford Prison Experiment, and new remarkable people each Wednesday!

John List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on questions in microeconomics, with a particular emphasis on using field experiments to address both positive and normative issues. For decades his field experimental research has focused on issues related to the inner-workings of markets, the effects of various incentives schemes on market equilibria and allocations, how behavioral economics can augment the standard economic model, on early childhood education and interventions, and most recently on the gender earnings gap in the gig economy (using evidence from rideshare drivers).

Today I am very excited to introduce you to Dr. John List, former chief economist at Uber, current chief economist at Lyft, professor at the University of Chicago, co-author of the wildly popular book, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life, who is here talking about his newest book, which just came out a couple of days ago, titled The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. In this episode, we talk about ideas that can scale, possible hurdles you may face when scaling, and how to overcome those obstacles. John shares about his brand new book and the five vital signs to vett your own ideas as you are growing to determine if they will scale, and what to do for those that might not be ready to scale yet. Listen in to learn all about making those good ideas great and your great ideas scale! Show Notes: [00:42] Today I am very excited to introduce you to Dr. John List. Former Chief Economist at Uber, current Chief Economist at Lyft, and professor at the University of Chicago.  [02:38] John shares about himself and his background in behavioral economics.  [03:18] He quit on his dream to be a professional golfer to pursue his new dream in economics.  [05:29] After learning he would take the lessons in many cases from the classroom and use them in the real world.   [07:19] He hasn't been to all the baseball stadiums yet, but nearly all of them.  [08:42] John shares the moment he started becoming more interested in scaling when he started a preschool and created his own curriculum. [10:59] Turning a mountain into a molehill.  [12:23] We very rarely say, “Are we doing something that is scalable?” and “What do we need to do differently in our original research if we find the program works to make it scale?”  [14:12] A constant thread in all of his walks of life is that you can only make big changes at scale.  [16:58] There are five important vital signs that any idea has to have a chance to scale.  [17:49] Just because your idea doesn't check all five boxes doesn't mean you shouldn't still go for it.   [20:01] Vital Sign 1: Make sure your idea actually has voltage before you try to scale it.  [21:14] Vital Sign 2: know your audience.  [24:41] His group developed a new product called Uber Apologies. Apologies really only work for new users.  [27:09] Vital Sign 3: Understand your situation. [29:05] Look at all of the constraints and flaws at scale and bring that back to the original research. With those constraints in place, do we have an idea that can still work? [30:18] Vital Sign 4: the spillover effect.  [32:06] His team rolled out tipping at Uber in the summer of 2017.  [34:35] Vital Sign 5: understand whether your idea has economies of scale or diseconomies of scale. Anything that has made it big has great economies of scale.  [37:28] The context or the properties of the situation are super important.  [38:02] Poke and prod and figure out where the weaknesses are. What are the nonnegotiables and if those aren't available at scale then you have to change your idea and refine.  [40:53] We have a finite number of days we get to live on this earth and we only have so many ways to change it and make it better. Why not give yourself your best shot? [42:38] The second half of the book is using storytelling and standard ways to think economically to make better decisions in your life.  [45:09] Melina shares her closing thoughts.  [47:16] If you enjoy the experience I've provided here for you, will you share about it? That could mean leaving a rating/review or sharing the episode with a friend (or 10!) Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

What is behavioral economics? What is “the voltage effect”? How do you know if your business/policy idea will scale? We kick off Season Two with Professor John List, one of the most renowned behavioral economists out there, to chat about storytelling in his impactful work, his new book The Voltage Effect, and how we've been approaching scalability the wrong way. If you've lived in the United States, John's work has probably had an impact on your life — he is Chief Economist at Lyft, Distinguished Service Professor at University of Chicago, formerly Chief Economist at Uber (Ubernomics). He also served in the White House on the Council of Economic Advisers from 2002-2003 and on Behavioral Insights teams at governments around the world. John's new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, has come out on Feb. 1, 2022.

John List — A Master Economist on Increasing Tipping, Strategic Quitting, Maximizing Charitable Fundraising, Baseball Cards, Theory of Mind, and Valuable Decisions on the Margin | Brought to you by Athletic Greens all-in-one nutritional supplement, Four Sigmatic mushroom coffee, and Allform premium, modular furniture. More on all three below.John A. List (@Econ_4_Everyone) is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago.His research has led to collaborative work with several different firms, including Lyft, Uber, United Airlines, Virgin Airlines, Humana, Sears, Kmart, Facebook, Google, General Motors, Tinder, Citadel, Walmart, and several nonprofits. For decades, his field experimental research has focused on issues related to the inner workings of markets; the effects of various incentives schemes on market equilibria and allocations; how behavioral economics can augment the standard economic model; early childhood education and interventions; and, most recently, on the gender earnings gap in the gig economy (using evidence from rideshare drivers). His research includes more than 200 peer-reviewed journal articles and several published books, including the best seller he coauthored with Uri Gneezy, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life, and his new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.List was elected a member of the American Academy of Arts and Sciences in 2011 and a fellow of the Econometric Society in 2015. He received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjö Jahnsson Lecture Prize recipient. He is a current editor of the Journal of Political Economy.Please enjoy!This episode is brought to you by Four Sigmatic and their delicious mushroom coffee, featuring lion's mane and chaga. It tastes like coffee, but it has less than half the caffeine of what you would find in a regular cup of coffee. I do not get any jitters, acid reflux, or any type of stomach burn. It's organic and keto friendly, plus every single batch is third-party lab tested.You can try it right now by going to FourSigmatic.com/Tim and using the code TIM. You will receive up to 44% off on the lion's mane coffee bundle. Simply visit FourSigmatic.com/Tim. If you are in the experimental mindset, I do not think you'll be disappointed. *This episode is also brought to you by Allform! If you've been listening to the podcast for a while, you've probably heard me talk about Helix Sleep mattresses, which I've been using since 2017. They've launched a new company called Allform, and they're making premium, customizable sofas and chairs shipped right to your door—at a fraction of the cost of traditional stores. You can pick your fabric (and they're all spill, stain, and scratch resistant), the sofa color, the color of the legs, and the sofa size and shape to make sure it's perfect for you and your home.Allform arrives in just 3–7 days, and you can assemble it yourself in a few minutes—no tools needed. To find your perfect sofa, check out Allform.com/Tim. Allform is offering 20% off all orders to you, my dear listeners, at Allform.com/Tim.*This episode is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually AG1 by Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and five free travel packs) with your first subscription purchase! That's up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Balaji Srinivasan, Sarah Silverman, Dr. Andrew Huberman, Dr. Michio Kaku, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.