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Today...Den interviews Jaimee Maree who is the founder of Savvy Copy - a direct response copywriting agency. Ah, so what? Here's the so what: If you want to know how to turn your website visitors into paying clients, then listen closely to this episode, because Jaimee reveals nitty-gritty details on how to do just that.Here's a sneak peek at what you'll hear:What the hell is copywriting? ... and why you should care. - 3:00Why probably 99% of video freelancers who write their own website copy are “penny-wise but pound-foolish”. - 5:25The backasswards thinking of business owners who write their own website copy. - 6:00You know your product better than anyone else, so... you should write your own website copy, right? (Not so fast, Tiger. Listen, there is a reason why the most successful video production companies in the world outsource their copywriting, and it ain't because they're too busy. Full story at 7:45)The “logical fallacy” of business owners who think they should write their own copy. - 8:204 common (but silly) reasons people are scared to outsource their copywriting. - 9:10A crucial element of copywriting even pro copywriters overlook. - 10:00The BIG secret to wildly successful website copy. (This is nothing glamorous or exciting, but this is where the success of a website's copy is won or lost. - 11:10)The acid test for knowing if the copywriter you hire is a pro or a bum. - 11:25Why the word "copywriting" is a misnomer. - 11:40Why world-class copywriters are more like detectives than writers. - 12:00How most video production companies are unwittingly targeting the wrong clients. - 12:50The #1 thing to know about your website visitors. If you don't know this about your website visitors… you may as well get a chimp to write your website copy. - 13:30Insider copywriting secrets - This is gold! - 14:00The little-known (and little understood) marketing maxim called "The Who". (Nothing to do with the English rock band, however... if you don't understand this marketing truth, your website copy will be about as useless as Pete Townsend's guitar after playing Woodstock. - 15:50Beware of the content writer dressed up in copywriter's clothing. (Hear this important difference between the two, and... how to identify the copywriters from the content writers. - 20:00)Why copywriting (when done properly) is like playing 3D chess. - 21:00When your ego is your amigo.  - 23:50A little-known copywriting secret for getting website visitors eager to hire your video services. (You can do everything else right, but without doing what Jamiee mentions at 25:00, your website copy will almost certainly tank.)How you can get more business by repelling website visitors. - 27:00Why website designers should be forced to consult a copywriter before signing off on their work. - 28:00Why an “average” website designer who understands copywriting is far more valuable than a “world-class” website designer who's clueless about copywriting. (Probably less than 1 in 1000 business owners understand this. - 30:00)Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the show (https://www.denlennie.com/free-training)

Michele Hansen  00:00Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. If you've listened to this podcast for any amount of time, you know that I'm passionate about customer service and listening to customers. A few months ago, we noticed something wasn't working on the Oh Dear dashboard. We reported it to them, and they fixed it almost immediately. Everybody has bugs occasionally, but not every company is so responsive to their customers, and we really appreciate that. You can sign up for a 10 day free trial with no credit card required at OhDear.app. Colleen Schnettler  00:35So Michele, I'd love to hear about how things are going with the book.  Michele Hansen  00:40They're going. Um, so after our episode with Sean last week, I realized that I kind of, I have to launch this thing eventually, right?  Colleen Schnettler  00:54Yes.  Michele Hansen  00:55And, you know, for, you know, I mean, for months I've been hearing that advice of, you know, do a, do a presale and like, start selling it beforehand, And, and I was like, yeah, I mean, you know, I, that's the best practice. That makes sense. And then just kind of be like, but that doesn't apply to me, right? Like, I couldn't make, um. It's, you know, it's funny, because it's almost, I feel like the way people feel about when they hear about customer interviewing, they're like, that sounds really valuable and like the right thing to do, and I'm just gonna act like that doesn't apply to me.  Colleen Schnettler  01:29Yep.  Michele Hansen  01:30So that's kind of how I was, and talking to Sean really kind of got me to be like, okay, okay, fine. I should actually sit down and do this. So I got a very simple website together, and then I actually did end up launching the presale.  Colleen Schnettler  01:46Oh, congratulations.  Michele Hansen  01:48Yeah, that was super scary. Like, because the book  Colleen Schnettler  01:50I bet. Michele Hansen  01:53And, like, random places where it says like, insert graphic here. Colleen Schnettler  02:01So tell us how many books have you sold?  Michele Hansen  02:03Okay, yeah, so I guess I get to do, like, a numbers update for the first time. This is fun. Um, so I have sold 34 copies.  Colleen Schnettler  02:15Wow.  Michele Hansen  02:16Presale. Colleen Schnettler  02:17That's a lot.  Michele Hansen  02:18So, and that's not including for like, you know, platform fees and whatever. Just like, you know, $29 times 34, basically. $986.  Colleen Schnettler  02:32That's amazing. Congratulations!  Michele Hansen  02:35So close to that, like, 1000 mark, which, I was talking about this with Mathias earlier, and he's kind of like, I feel like that's like a, you know, that's like, the legit threshold, is 1000. Like, and I don't know why, but it's like, yeah, it's like that feels like, that feels like the, the, like, the first big hurdle.  Colleen Schnettler  02:55I totally agree. That's wonderful news. Congratulations.  Michele Hansen  03:00You know, I expected to feel excited, or relieved, or something positive after releasing it, or the presale, at least. And I gotta tell you, like, I just feel pressure. Like, I'm really glad I didn't do this sooner.  Colleen Schnettler  03:25Really?  Michele Hansen  03:27Yeah. Because now I have, you know, at least 34 people I can't disappoint. Colleen Schnettler  03:32Right.  Michele Hansen  03:32And I feel like, just like, the pressure to make something that is a quality product, like, I already had that pressure on myself to put something out there that I'm proud of.  Colleen Schnettler  03:44Yeah. Michele Hansen  03:46Now I have all these other people who are expecting that, and not that anyone has emailed me and said anything to that effect, but that's how I feel. And I was thinking about this earlier. And I was like, man, like, writing and selling this book has like, brought out all of these, like, vulnerabilities and, and self-doubt and everything, like all of this stuff that I like, thought I had dealt with and then it's, like, sort of like bursting out of the cabinet, being like, hey, I'm still here. So it's, you know, I mean, I have tools to, like, deal with that, but it's been like, oh my gosh, like, I thought I had dealt with, like, I never feel this way about anything about Geocodio, like, so.  Colleen Schnettler  04:33So, this is interesting, because I, when I was feeling a similar way, many months ago, I don't actually know if I talked about it on the podcast, but I had a very high value client that I had a great relationship with that needed a file uploader, and mine wasn't quite done, and I had this moment of terror, panic, I don't know, where I was like, I shouldn't use mine because, because if I put it on my client's site, like, it has to work, right? There's no get out of jail free card, Kind of like, you've now sold this book. Like, you have to finish it.  Michele Hansen  05:07Right. It's not just like, throwing it in a PDF and then like.  Colleen Schnettler  05:09Yeah.  Michele Hansen  05:10Oh, whatever, nobody paid for it. Like, it's not a big deal. Like, it's like, no, this is, like, this is serious now.  Colleen Schnettler  05:17Yeah. And I think something that, that I'm thinking of as you're talking about this, I remember at the time, Alex Hillman had a really great tweet thread about you're not scared of failure, maybe you're secretly scared of success.  Michele Hansen  05:32Mm hmm.  Colleen Schnettler  05:33It was really interesting. Like, just when you think about, like, the psychology and all of these new insecurities coming to light for you, like, maybe you're scared of success.  Michele Hansen  05:42You know, and it's so I feel like we should have them on the podcast more, because I feel like they are, like, Amy and Alex in some way are like characters on this podcast, they're just not actually on the podcast. But like, the amount we talk about, you know, 30x500 and everything. She had, I think, I think it was her, or maybe, no, or maybe it was Dani Donovan, the woman who does the ADHD comics. But I think it was Amy, had a thread, like, couple months ago that was like, you know, people with, or maybe, I don't know if she has ADHD, so I don't know if this was her. Okay. Somebody had a thread that was like, you know, people with ADHD, like, you don't ever feel accomplished when you finish something. It's just over. And then you're on to the next thing. And it was like, yes, like, I expected to feel something when I finally got that out there, and now it instead feels like, oh, now I have to put in the graphics. Now I have to do the cover art. Like now I have to like, like, it just, it didn't, there was never this, like, moment of, like, feeling accomplished or anything like that. It just, it just rolled into the next thing. Colleen Schnettler  06:58Interesting. I don't, I don't have that problem. Like, that doesn't happen to me. I mean, but it's interesting, I find that interesting because one of the things, for me, is when I accomplish something, even if, I feel like if I'd been in your position and I got the presales out there, I do feel that, like, internal satisfaction of hitting that goal, and that's what keeps me motivated. So, if you don't get that same kind of dopamine hit, doesn't that make the whole process kind of painful? It doesn't sound fun.  Michele Hansen  07:28Well, what I do get that from is people, like, you know, positive reinforcement from other people. Like, so I've been asking people for testimonials to put at the front of the book. And on the one hand, that terrifies me, and, and then on the other hand, when they do come in, and people are talking about how the, the book and also sort of newsletter and like, like, all this, all this stuff is all sort of meshing together, has helped them, and what it has helped them do, and how they wish they'd had it sooner and everything. Like, that makes me feel good. That makes me feel like I am delivering the, like, a product that is worth somebody paying for, and that I can be proud of seeing how it's impacted other people. But I like I, I don't really get satisfaction out of achieving things, which is really ironic, because I think about younger versions of myself and I've like, you know, I describe me in high school as an achievement robot, like. Colleen Schnettler  08:39An achievement robot.  Michele Hansen  08:41Yeah, you know, you're, like, just taking as many AP's as you can and your life is over if you don't get in a top college. You know, that whole, that whole song and dance that turned out to be a lie, because now I work for myself. Not at all bitter about that. Anyway, um, yeah, it's but, this, so that is really, like, keeping me going or like, people tweeting out you like, hey, like, what is the book coming out? And part of me is like, oh, my God, am I gonna get them by then? But like, I've been getting a lot of really good reinforcement from people, and that, and I think that's, for me, that's been one of the really big benefits of building in public is not, not necessarily knowing that, exactly that people are going to pay for it and how much they're going to pay and having that money up front, but knowing that I'm creating something that is useful for people. Like, that is what keeps me going. Colleen Schnettler  09:31That sounds great, too.  Michele Hansen  09:33But now I got to finish the damn thing, so.  Colleen Schnettler  09:35Yeah. Now you gotta finish it.  Michele Hansen  09:37I was saying that the release date would be June 24. I actually just had to push that back to July 2, because I just, I don't think I have enough time.  Colleen Schnettler  09:44Yeah. Michele Hansen  09:45I do have an idea for the cover. Like, I want it to be like a terminal printout that's like, basically like installing, like, you know, like installing like empathy and like, loading scripts. Colleen Schnettler  10:00That'll be cute.  Michele Hansen  10:01Like, sort of corny. Developers aren't the only audience for it. But I also want them to know that this is a resource that is, like, accessible to them.  Colleen Schnettler  10:14Yeah. Michele Hansen  10:15I don't know. I have zero artistic abilities, like, I can't even, like, think visually, like, so I have so many people who are reviewing the draft right now, which is pretty amazing. Some of them are, like, super close friends of mine who are harsh editors, and I'm super grateful for that. And others are, like, people I have never even met who are so, I guess, so taken with, with the idea of the book that they're, like, helping me edit it, and I have never met them before, which is just so moving. But anyway, so someone has been giving me a lot of feedback on like, oh, like, this should be a graphic and like, this should be a graphic. And I'm like, I'm so glad you're saying that because it would have never occurred to me that that could be a graphic because I communicate in speech, and in text, and there's -  Colleen Schnettler  11:01Yeah. Michele Hansen  11:01Not a whole lot of pictures going on.  Colleen Schnettler  11:03Yeah. Michele Hansen  11:04So, so, yeah, I gotta kind of get all of, all that together in the next couple weeks. And like, hopefully release the, like, the print-on-demand version at the same time, but it's unclear. And then after that, I get to do the audio book, which, honestly, I'm really looking forward to, because then I just have to read the book out loud and as a podcaster, I'm like, I got that. Like, this does not involve any pictures. Like, I am good. Colleen Schnettler  11:32No pictures required.  Michele Hansen  11:33No art skills required. Colleen Schnettler  11:36Are you gonna hire someone to do the graphics? Have you figured that out yet?  Michele Hansen  11:39No, I've been making them in PowerPoint.  Colleen Schnettler  11:42Okay. I'm just saying there's - Michele Hansen  11:45Really simple. Like, there's not going to be like, pictures-pictures, like. Colleen Schnettler  11:47Okay. Michele Hansen  11:48If it turns out this book is a huge hit and I need to do a version that actually has pictures and like, somebody doing, like, professionally doing the layout then like, yeah, I'll, I'll do that, but.  Colleen Schnettler  11:59Yeah, so. Michele Hansen  11:59I mean, so like, more like flowcharts if anything, or like, putting something in a box so that it's, like, called out like even that kind of stuff. My brain is like, doesn't.  Colleen Schnettler  12:09Have you ever seen, there's a couple of people I've met at conferences that are developers, but they're also visual thinkers. And so they'll like, make sketch notes of someone's conference talk. Have you ever seen these? I'm going to send you some after the podcast. They're so cool. I mean, for your, for, you know, especially to hit, like, the developer audience, that would be, and that might be like version two of the book, but like, like sketch notes, or something would be super cool. Like, I could see a lot of cool opportunities here.  Michele Hansen  12:37Yeah, I tried to use something called Excalidraw, and I think my problem is like, I just don't think visually.  Colleen Schnettler  12:47Yeah. Michele Hansen  12:47Like, I never graduated beyond stick figures. My, my efforts that were beyond stick figures are hilarious. Like actually, like, yeah. Um, so I probably should, like, should bring that in, you know. But again, I mean, the book has only made, you know, just under $1,000. So I'm not, I'm not, I don't really want to, like, go out and hire an artist for a couple $1,000 for it. Like, I don't feel like that's a reasonable- Colleen Schnettler  13:21Not yet. Not yet. Right. I mean, that might be in the future. Yeah. I feel like that's not yet. I totally get that.  Michele Hansen  13:27Yeah. Yeah. Yeah. So, so that's-  Colleen Schnettler  13:34It's exciting. I'm glad we gave you that push. I mean, I kind of felt like I gave you that push when I was basically like, you're gonna have this up by the time we launch this podcast, right. I'm happy. I hope it wasn't too stressful. But I'm happy you got there.  Michele Hansen  13:49I think I needed the external deadline because- Colleen Schnettler  13:52Yeah.  Michele Hansen  13:52And again, this is kind of one of those, for me, ADHD things. Like, I need an external deadline because if it's a deadline I've come up with then it's not happening. But like, the reason why the book was, is gonna be out by July 2 is because, like, our, well, it was gonna be June 23 because our daughter finishes school for the year on June 25. So I was like, it has to be out before she gets out of school. But then I remember that she has a week of summer camp. So I'm like, okay, I have another week.  Colleen Schnettler  14:16You have one more week. Michele Hansen  14:18No, it has to be done before she gets out of camp because otherwise then I, you know, I won't have as much time, so.  Colleen Schnettler  14:25Yeah. Michele Hansen  14:25External deadline. Super helpful. Yeah. How's, how's stuff in Simple File Upload world? Colleen Schnettler  14:33So, things are good. I, you know, signups have still been consistent, but because I lost that big customer, I'm just below 1k MRR. So I haven't really seen that reflected in-  Michele Hansen  14:48Is the big customer the one that, like, wasn't using it and you couldn't get in touch with them?  Colleen Schnettler  14:53No, that person's still there, but like, I lost one person that was, like, a tier below that, which is, because I have three tiers. And so things are fine. I mean, I'm not seeing a big increase, or really any movement on the revenue because of the churn at that level, at that more expensive level. But I'm pretty excited about some of the things I'm going to be trying to do in the next couple months. My summer is crazy. So I had at first resigned myself to just not really working on Simple File Upload for a couple months. I was like, I'm just gonna let it sit. It's doing great. It requires almost no customer support. But then,  Michele Hansen  15:32I mean, a thousand dollars a month, and then it recurs is like.  Colleen Schnettler  15:35Right! It's like, I mean, okay, can we talk about how awesome this is? By the way, this is awesome. Like, after fees and stuff, after I pay my hosting fees, and my storage fees and my Heroku fees, I clear like 606, 650. Like, that's like, pretty cool.  Michele Hansen  15:52Yeah. Colleen Schnettler  15:53It's like, I'm not so much. So I wasn't upset about this. But like, I just needed to see kind of where my life was and what I was doing. And I was like, I might just have to sit on this for a couple months because I don't have the time. But then I got an idea. So I am going to take, really what happened is I was really inspired talking to Sean last week about 30x500. I have never taken that course. But I read, like, everything Amy Hoy writes on the internet, and so I kind of feel like I get the idea behind Sales Safari, the idea being find where your customers hang out and find out what their problems are. Conceptually, it seems easy. I just haven't had time to do that. And him, he said last week that he spent 80 hours. Think about that. So he was trolling Reddit forums for 80 hours. That is a lot.  Michele Hansen  16:45I mean, I probably already do that, and there's no business purpose behind it. Colleen Schnettler  16:49It's just no focus to it, right? So, so that's, so I really think I'm at this inflection point where what I have is working. It's doing great. I don't need to build new, more features until I know what features people need. And as we talked about, I think two weeks ago, different audiences want different features. As a solo founder, I do, with a job, I don't have the bandwidth to build all the features for everybody. Like, I'm not trying to take on CloudFlare, right. I really want to niche down and find my people and build for my people. I can't do that until I know who my people are, and I still don't really know. So, I am going to hire someone to do some of the Sales Safari research for me since I don't have time.  Michele Hansen  17:42Oh. Colleen Schnettler  17:43Yeah. So I'm kind of pumped. And by someone I mean, my sister. She, yeah, so it's like, you talk about how, like, you love having a business with Mathias.  I would love to have a business with my sister. Like, I would love for her to be able to work for me, for this to become a real company, and, you know, for us to do this together. So she is just coming off her maternity leave. She has decided not to go back to her job. So she has only a little bit of time because she doesn't have a lot of childcare, so she has, like, one day a week that she's going to work for me doing marketing research and Sales Safari, and I was to kind of trying to teach her, like, what I think is useful. We're both kind of learning as we go, neither of us really knows we're just making it up. And we're gonna do that for the summer and kind of see where it takes us.  Michele Hansen  17:55Yeah. Wow, wait, so what is her background in?  Colleen Schnettler  18:35She's an environmental consultant. Michele Hansen  18:37Oh. Colleen Schnettler  18:40So she actually, it's in no way relevant. But she's, so really the deal is she's a writer. So in her job as a consultant, what they do is they, they have to write these, like, epic report. So her background is really in writing. So originally, she was gonna write content for me, and she wrote me a couple pieces, but it's really hard to come in, since she doesn't have the technical background, it's, I, and my, my audience is developers, like, I need really technical content. So I don't think she's going to fit as a technical writer. But she's going to do, she's taking a class in SEO. So she's going to do, like, keyword research, and she's going to jump into the forums and Reddit and try and like, find out what people's pain points are surrounding file uploads. Michele Hansen  19:24You know, it sounds like you guys have a good working relationship together. Colleen Schnettler  19:31Oh, yeah, for sure. I mean, all problems, this stuff that I was thinking about. All problems are people problems, right? So, if you want to control your business, and I'm just hypothesizing here, the number one most important people, but the number one most important thing is the people you work with, and I can't think of anyone else I'd rather work with. So, I think she'll figure it out, or she'll hate it and if she hates it, then she won't do it anymore. I'll find someone else. But that's kind of our plan. I'm pretty excited.  Michele Hansen  20:02Like, yeah, you, if you have someone that you work well with, and you believe that they're capable of learning what you would need them to learn, then, you know, like, you trust them.  Colleen Schnettler  20:17Yes. Michele Hansen  20:17And that matters.  Colleen Schnettler  20:18Yes. Yes. So yeah. So this summer, for me, is really for, for Simple File Upload, I think, is really going to be a focus on figuring out what niche to serve. I was talking to another friend, and he just got a new job, and he works for a big event management company. And he pointed out, you know, he was, he actually mentioned you, because he listened to the podcast, and he was like, these huge companies, they don't care about the little guys who are making a million dollars a year. And his point was, they don't care. So he's like, if you can carve out a niche in one of these huge industries, like, you can be incredibly successful, and like, these big guys, they don't care.  Michele Hansen  20:58No. And you know, on your sister, it might be really interesting to have her do interviews with people because she will be completely coming in with a beginner's mindset. Like, I find this is something that is difficult for people to adjust to like, like, we've talked about when, when someone says like, oh, like, could I do this? And you start thinking through, like, whether they could and how you would implement it, or you know-  Colleen Schnettler  21:23Right.  Michele Hansen  21:24Talk about what they wanted to do, and you just like, oh, of course, you wanted to do this because of this, and like, you don't even question it. But she, but she would be like, well, why do you want to upload a file in the first place? Like, Colleen Schnettler  21:33Right.  Michele Hansen  21:33Well, how is that, how does that work? Because she's genuinely beginner. Like, I feel like, in some ways, the fact that I don't have a geography background has been an advantage for- Colleen Schnettler  21:45Yeah. Michele Hansen  21:46You know, for this because like, I don't come in, you know, with it, with all of these preconceived notions about why someone would want to do this.  Colleen Schnettler  21:56Yeah. Michele Hansen  21:56So I think that can be really interesting when she gets her feet wet, and kind of a sense of what's going on, to try to talk to the customers.  Colleen Schnettler  22:05I think that's a great idea. I hope we can grow into that. I definitely think there's opportunity there. I think of her as like you, and I'm like Mathias in the power couple building of a company. So we'll see. I mean, she wants to get into mark, we kind of are going down this route, because I don't have enough time. I want to do it, I need to do it, and she wants to, really she wants to transition into a remote career that's flexible, like most parents, and she's really interested in SEO and marketing. So, I think it's gonna be a fun little adventure. I'm excited to see what she finds out. Part of this was also, I think we've talked a lot about, I have an interest in no-code. So I had a call with the Jetboost IO founder, Chris. Michele Hansen  22:51Yeah, Chris. Colleen Schnettler  22:52Who, I believe, you know, as well, because you're a mentor and he- Michele Hansen  22:55Yeah, I mentor him through Earnest Capital. I literally just had a call with him the other day. Colleen Schnettler  23:02So I had a call with him, independent of your call with him.  Michele Hansen  23:06Which we didn't know about. Colleen Schnettler  23:07Which we did not plan, to talk about opportunities in the webflow space. And, so I think one of the first things I'm going to have my sister, well, not the first, but one of the things my sister is going to try and do this month is really see if there's a need in Webflow. The thing about Webflow is, in 2018, Webflow introduced their own file uploader. So before that, there was a huge need for it. Now, they have their own file uploader. So it might be that what I provide is no longer, you know, something people need or want. So before I go and build an integration with Webflow, I'm going to have her do some Sales Safari research. They have really active forums to kind of see what people are looking forward to see if there's opportunity there.  Michele Hansen  23:54Yeah, Chris was telling me that they have a, like, feature upload, like a feature up vote thing where people go in and request features.  It's exciting. Colleen Schnettler  24:03Yeah, I think it's gonna be great. I think, I think it'll be fun. It'll be good to have someone actually dedicated to reading Reddit and Webflow forums and Heroku forums and whatever, to try to identify, you know, the need there and in the file uploading space. And then with the SEO research, you know, I can then either write the content myself or hire someone to write technical content, depending on my time commitments, my time, you know, what I can do, so. Yeah. Yeah, I saw that. I think, you know, the interesting thing about file uploading and Webflow is they have a maximum size of 10 megs, and I, you can't do multiple file uploads at the same time. So the question is, how many people really care? Like, who really, did, are there enough people that are uploading large files, or want to do maximum, or, I'm sorry, want to do multiple file uploads at a time that it would be worth it for me to make an integration into that space. So, so, you know, she's going to kind of dive into that and see what we can find out and like, this is just gonna be a fun marketing learning time because I built this thing because I wanted to build something, as you know, and I'm really happy that I built something to scratch my own need because it's worked out really well. But I still haven't really honed in on who I can serve best, and there's lots of opportunities out there, so. Michele Hansen  25:42There's a lot to be, I think, sort of learned and discovered here, and, and also that SEO work you can do, that, like, that can also inform the kind of feature development that you do, too, like, because there, I mean, this just happened to us the other day, like there was something that I noticed we had a couple of customers ask us how to do, and so I wrote up an article about how to do it, and then, but like, to basically do it manually. And then I just saw this morning that it's, like, our top performing growing piece of content and has like a 400% increase in clicks, and-  Wow. And looking into like, oh, how might we add that? And it's like, okay, maybe we should like there's, you know, SEO isn't just for bringing in customers, but also for figuring out what, what people might want as well.  Colleen Schnettler  26:38Yeah, and you've said before, I think that SEO is your number one channel? Activation channel? Michele Hansen  26:44Yeah. We, we don't run paid ads. We don't do any outbound sales. Like, we occasionally sponsor conferences, but that's mostly because, like, our friends run them, and it's just like, kind of-  Colleen Schnettler  27:00Yeah. Michele Hansen  27:00To support our friends, like we're a sponsor of Longhorn PHP, the Texas PHP conference. But like, that's just because our friend runs it.  Colleen Schnettler  27:12Okay.  Michele Hansen  27:13It's not very, like, organized or intentional. It's just like, sure, like, we'll help you out.  Colleen Schnettler  27:18Now, when you do SEO, do you do, like, now you just said, like, you were talking to a customer and then you got this idea of a good page, but do you do traditional keyword research as well? Michele Hansen  27:34Maybe? Like, we use Ahrefs.  Colleen Schnettler  27:36Yeah, I don't, okay. Michele Hansen  27:39I don't know, I still don't know how to pronounce the name of that company.  Colleen Schnettler  27:42I know, yeah, I don't either.  Michele Hansen  27:43But yeah, Ahrefs, we use that. We used Google Search Console for a long time, which is honestly a really good tool, and it's free, because Ahrefs is, is pretty expensive. But yeah, you can do keyword research and rankings and referrers and all that kind of stuff. I don't keep a super close eye on it. Um, but yeah, whenever we're, you know, we, every so often, like every couple weeks or so we go in and look at what content is performing and what else we might need and whatnot. Colleen Schnettler  28:19Cool. Yeah, I don't know. I really haven't done, I've done absolutely zero keyword research. So I think it's probably worth our time to put a little bit of effort into that to see what people are searching for to get a better idea of how to use those tools. Michele Hansen  28:36Yeah, I mean, our approach is, you know, find those keywords and then write stuff that people might be searching for and show them how to do it with Geocodio, and I think I like that because I, and I think we talked about this is kind of something that I have struggled with with the book, is, like, I struggle with sounding salesy, like and writing, like conversion copy, like, it's just really something that I feel like I sound way too infomercial-y when I tried to write it. Like, you know, there are people who are really good at writing conversion copy and sounding like a natural human being when they write it, like, I mean, you know, Amy Hoy is one of those people. But I, you know, I might as well you know, be like, hocking something on the Home Shopping Network when I try to write it. So, so like writing be like, oh, you're searching for geocoding? Hello, we do geocoding. Here is how you can do it in like, like, all of these different ways you can do it and rephrasing all of those different things. And then here's where you can try it. And then here's where you can do it. And it's very, like, straightforward. That's like, maybe you need it. Maybe you don't. All of those options are fine. Not, like, buy this now or you will die. Colleen Schnettler  29:56Yeah, I'm hoping with our keyword research and kind of, like, since I haven't done this at all, you know, with what, the marketing research she does, as you've talked about, I think a lot of that is going to inform my content and building out future landing pages. So, that's really going to be a focus for me is like, trying to get content and you know, pages out there that appeal to people. Michele Hansen  30:24Well, I'm going to be spending the next week working on the book and you're going to be onboarding your sister and getting this research going. Sounds like we got our work cut out for us.  Colleen Schnettler  30:34It's gonna be a good week.  Michele Hansen  30:37All right. Well, I guess that'll wrap us up for now. Thank you so much for listening, and we'll talk to you next week.

 Episode - Sa7aty with nadeem AlDUAIJThu, 2/18 8:49PM • 1:02:53SUMMARY KEYWORDSkuwait, doctors, people, patient, providers, health, hospital, problem, consultations, urgent care, healthcare, system, licensed, care, app, based, saudi, region, private sector, mena region 00:00You're now listening to the project to project to the project, where we stop at nothing to bring you the right backs on health, fitness and psychology, featuring some of the world's most experienced professionals. So you can learn and play with your hosts make dirty and messy. You know, you go to an orthopedic doctor, especially in the private sector, I went to one about my shoulder, three of them here in Kuwait. And they all said I needed surgery. And it was one doctor in the states who said, No, here's a cortisone shot, here's three months of rehab surgeries, your last resort, you should never do that at your age, unless it's absolutely needed. It's funny because here, you just go right under in the night, three doctors wanted to cut me open. You know, after the first physical, 00:46we built our system based on secondary and tertiary care, meaning specialty care, right hospital care, we've put the hospital in the center of our health care system, which is the wrong thing to do. We are always ranked in the top five most diabetic and obese nations in the world, despite pouring billions every year into health care. But despite being building the biggest hospitals in the world, that doesn't work. 01:05There's a lot of people still like no, I want to see you face to face. I figured you know, by the time they'll get into a crisis, they'll have to use me online. But the idea is, is that this sense of confidentiality, this sense of things I can tell you because it's online, this fear of I'm being recorded, I have to constantly remind them, it's not like that confidentiality secured, you're not going to be recorded. So yes, I think people need to just be comfortable with this is the way it is. 01:34All this and more in today's episode. Hey, everybody, welcome to this episode of the project. And in this episode, dr. D is going to talk about how she almost failed me. But 01:44more importantly, everyone knows I almost failed, you know, and then I passed you because I felt sorry for you. Seriously, I did. I was like you know you're crying you're begging? 01:55Oh, that is no, that is not you. Let me introduce the guests that we're not listening to this again, go back to one of the previous episodes you'll hear, we're gonna introduce the guest tonight's guest is someone that I gained a lot of respect for within the first 10 seconds of meeting him on zoom. He's the CEO of the Sati app application here in Kuwait. I believe you guys are based here in Kuwait. They deal with all things medical and psychological, which is something that we're definitely going to get into later. And the reason why this man went over my respect within the first 10 seconds of meeting him is because he said he did not like to be called doctor, I wish everyone in the Middle East would take that approach, instead of putting doctor on their credit cards, doctor on their air flight tickets. And mainly it's the people with PhDs is not true. That is so true is not true. No. 02:44No, maybe because he is more Western. But most of the people in this part of the world, maybe then Diem can say that most of the people here the real doctors, not the PhDs, they really love their doctor title seriously. Hmm. 02:58I agree, I think we have a we have a problem with hierarchy and egos in thSupport the show (https://www.instagram.com/p/Bl8NPB2H4Mf/?igshid=1m9w8d28oarlu&utm_source=fb_www_attr)

00:00You are now listening to the project Kuwait project Kuwait, project Kuwait, where we stop at nothing to bring you the right backs on health, fitness and psychology, featuring some of the world's most experienced professionals. So you can learn and play with your hosts make them dirty, and messy. 00:21Learning how to communicate, when you can't speak the same language, how to still get your point across is so helpful. When I came back to the states and started coaching again, just that level of confidence of like, hey, if I can coach someone that doesn't speak my language, how to move better, how to have a right attitude in a workout, how to live a healthy lifestyle, it brought a huge amount of confidence back over and I feel like I grown. Yeah, you know, 10 x times making communication harder, almost made communicating easier. 00:53They are very communal, and they live so closely with one another of like, what they provide, like the trading and the skills and how they can help each other out. It's just so well connected. That was like an enlightening experience. I'm sure lockup It was also that ability to connect with other people is always like such a great measure of health. And I think that community aspect is so important, like looking at how happy they were having like so little. 01:19All this and more in today's episode. 01:22Welcome back to The expat series. I am joined today by Brad Clark. And before I get into like who you are and why brought you here, I want you to fill in the blank with this question. Strangers would describe me as blank, but only I know that I am blank. 01:42What's your answer? strangers would describe me as mysterious. Although I know or Yeah, only I know that I am only I know that. I have a plan and I know exactly what I want. However, I it does not seem like it but I am on a I am on a path and I know exactly where I'm going. But I only let a few people like into that part of me. You know, that's awesome. Try to keep it a little mysterious for sure. A little unknown. 02:15The name that this app for that we're recording on gave him the name of inventive Moonwalker, we should change it to elusive Moonwalker, maybe 02:24I'll take that. But I do like the invented moonwalk in my that could be a new handle somewhere. 02:30Love it. 02:32So for those that don't know, Brad, Brad and I grew up in our fitness journey at CrossFit Omaha. We went through the level one cert together did our internship right around the same time learning from some of the best fitness coaches in the CrossFit industry. At that time. I didn't jump into coaching classes as quickly as Brad did. I worked more on the operation side of the gym, social media retail, which is where I got the connections to come to Kuwait working for circuit plus. and recruiting for Kuwait isn't easy. A lot of people know this, but I tapped into my network. And, Brad, do you remember the timeline of you coming out? Because I just remember being like, yeah, you should come travel the world. Yalla. And then you were there 03:14was a wallet. Let's go. Yes. So I was actually just talking tSupport the show (https://www.instagram.com/p/Bl8NPB2H4Mf/?igshid=1m9w8d28oarlu&utm_source=fb_www_attr)

In this episode of Finding Recess podcast, Kyle Jones have two guests their names are Danielle Miller and James Stewart, they will talk about entrepreneurship. Ms. Miller is the CEO of ESS Group Inc, they are a government contractor. And Mr. Stewart is the owner of NEXGEN Financial Group LLC, a financial education.  Episode Timeline 1:19Ms. Miller is the CEO of ESS Group Inc, they are a government contractor. It basically provides training and development services, administrators, services, program management, contract management, and acquisition services. Plus, they have a lot of strategic partnerships where they can dip into different industries.2:00The primary focus is to build strategic partnerships, and win contracts. The company still offers a little bit of coaching programs where it can still assist small businesses, but they don't really necessarily do it in the consulting room anymore.5:00Mr. Stewart is the owner of NEXGEN Financial Group LLC. They teach a lot to help people get out of debt or move to the next level. They have people in different financial levels. They also do different life insurance and annuity products. His business of restaurant has just opened. And he thought losing the same predicament because he already had to plan everything and rolling right before COVID. But luckily, God blesses that the business is still going. It's still rolling. They’re not having a chance to expand, but it's a Thai restaurant.10:30We all have some product that we are selling, get some insight into that product, get it out there, get it, go have conversations with not just friends and family because they tend to, they tend to be sympathetic to what we're trying to accomplish. But get someone who's really going to tell you the truth about that particular product,14:20A lot of people don't have mentors in their field. You want to get around with people who are doing what you aspire to do. Educate yourself on those principles of business.18:20Sales and marketing are the most critical piece. You're going to educate yourself in business. The very first thing that you need to do is educate yourself in sales and marketing process. Because, the more you sell, the more you can get to the point where you don't have to do the selling. 25:20It's important to surround yourself around the right people who are achieving more who are like minded like you where you don't feel like you are the smartest person in the room and finding those organizations can help. We've met a lot of different successful companies who are doing really well and it also helps to network and meet other people that you can go to for information.31:10There's an old saying that if there's six more people in the room, if there are five smart people in the room, you'd be the six ones. If there's five dumb people, you'd be the sixth one, You need to move to a different location for different people and that's when you can find better mentors, and somebody's doing higher than you.36:00You need to kind of understand your personality. I've done a few personality tests around very high improvise. So I can get into a situation and understand what's going on with that situation and then make decisions based on you what know on the information that I'm presented at that point in time.40:32Once you kind of know what you know, you know what you can get away with what you know. You can hit the ground running. We already have our foundations that we already know. We want to worry about getting the next product and moving forward because, our mindsets are already in business mode.45:26People think that failure is a bad thing. You can't get to success without going through failure. As a matter of fact, success is built on the steps of failure. If you're going, if you want more success, you have to find more ways to fail more. And I don't mean that in a negative way, but you got to find ways to mess this up.49:34I think the first thing is to really make sure that you've identified your market and how large that market is. Once you kind of target that audience, how are you getting feedback and data from that audience to determine whether or not your product is one that's meaningful to them.50:10If they don't like your product, then maybe you need to develop another product. I think it's important to have the data once you kind of understand if you're moving in the right direction and the last thing that you want to be doing is spending.55:20More and more people started to come back to their business simply because of the relationship that they built. That's part of marketing is to build rapport with the people you plan to market to will do sales and business with, but you can't look at them.57:30Your sales will double because your mentality is going to change and your behavior and how you approach that situation is going to change.1:00:01Most importantly, in any partnership, it has to be a win-win for both sides. So, if you're asking for money, or you want someone to donate or partner with you in any shape or form what are you also bringing to the table to be enticing to the other person. You don't want to be in a situation where you're just asking for money, and you have nothing to offer the other person in this particular partnership.1:08:25Make sure that this person is backing you. You're going to advertise this piece of backing but it doesn't want to infringe of what your business is doing or what your non-profits doing. Make sure that you're getting the correct money from the people.1:12:14The difference between folks who become successful with those ideas is really the devotion, the drive, and the focused energy on making it happen. In order to build a strong business that's going to be successful, it's going to take time, energy, and painstakingly you're just gonna have to commit. Connect with us on: http://findingrecess.com/ | Facebook | Instagram | Twitter     

Join Sam Stimpson for a reaction and recap of the Arkansas Razorbacks loss against LSU!Timestamps- Offense 3:40- Defense 7:34- Special Teams 10:58- Grades 13:00You can call into the show and leave a voicemail at (479) 222-2480! Make sure to follow us on Twitter, Instagram, and Facebook @AllHogSportsPodYou can find all social medias and ways to listen at www.allhogsports.comThanks for listening to today's episode. Please leave a 5 Star review on Apple Podcasts!WOO PIG!

Be sure to catch the Conscious Spirit Fest October 18 2020 Arizona Bell is the co-founder and CEO of Spirit Guides Media—a growing media network that's dedicated to truth and driven by Spirit—and the host of the podcast A Matter of Life and Death with Arizona Bell. A grief coach and afterlife expert, Arizona is an inspirational speaker with the message that examining death and what happens to us after death is the absolute best way to live our richest, most meaningful lives here on Earth. A rising voice in the spiritual community, she appeared as a panelist on George Noory’s afterlife expert panel at the Afterlife Research and Education Institute Symposium in 2018 and speaks regularly at various conferences and events. Arizona’s book “Soul Magic: Ancient Wisdom for Modern Mystics” is available now. Arizona stopped by on Spiritual Dope as we covered all types of things: What exactly is it about examing death that can inspire you to live your best life? How do you transition from writing for medical journals to spirituality? Different ways to pray & what exactly is OG meditation? Make sure you check out everything Arizona has going on! Catch up with Arizona on Instagram: https://www.instagram.com/p/CDblWL1H2IZ/ https://www.instagram.com/p/B-rjRW5oCOi/ brandon handley00:014321 Hey there, Spiritual Dope. This is Brandon Handley on with another outstanding guest Arizona bell, and she is the co founder and CEO of Spirit Guides Media 00:15A growing media network that's dedicated to truth and driven by spirit and the host of the podcast, a matter of life and death with Arizona bell 00:23A grief coach and afterlife expert Arizona is an inspirational speaker with the message that examine that. And what happened was, after death is the absolute best way to live our richest, most meaningful lives here on her. 00:35Arising voice in a spiritual community, she appeared as a panelist on great George Norris afterlife expert panel at the afterlife. Research Institute education Institute's symposium in 2018 00:47And speaks regularly at various conferences and events Arizona's book sold magic ancient wisdom from the modern mystics is available now or is. Oh, thank you so much for popping out today, how are you Spirit Guides00:59Hey, thanks for having me. Brandon, I'm doing really well, actually, uh, you know, you never know in 2020 with ups and downs of of everything. But today I'm doing great. I'm feeling good. How about you. brandon handley01:09I love it. Right, like 2020 if ever there was a a year where you seize the day right you take it for all that you can get out of it because you don't know what's around the corner right Spirit Guides01:20And absolutely, if you're not. If not now, when right brandon handley01:26I love 2024 for what is actually kind of brought brought to us right arm. I think there's opportunity to 01:32Do what you and I are doing on really kind of dig deep and live our authentic lives because you don't know what's around the corner. Really presented itself in 2020 that's my honest opinion. Spirit Guides01:43Absolutely. And just, I'll just riff here for a minute, in my personal life. That's how it worked out. 01:48You know i i hit rock bottom and hit a period of grief in my life. And next thing you know, I'm like, Okay. Life's too short. And it really put the fire under my butt. And I got to step in and live in my purpose. And I think on a collective level that's what's happening with 2020 brandon handley02:03Is what it looks like right a lot. There's a lot of raw files on 02:06A lot bombs and and not to laugh, but it's again just giving us the opportunity to bounce back. And so our spiritual resilience and what that but that kind of shine. 02:15But they kind of shy so I like to start these off with, like, you know, the idea is that the creator speaks through us right and 02:25Universe energies, energy, whatever speaking through us today and it's delivering a message to one of our listeners that can only come through this instance right so what is that message that you would deliver to that person today. Spirit Guides02:40This is man, this is interesting because right before this, I got on. And I do this typically 02:45Every once in a while. I forget, but it's kind of my routine to get to 02:48Get into meditated mode. Before I go on, either my podcast or somebody else's and say, 02:54Let's let the message come through that needs to be heard the most that helps the most amount of people 02:59You know, it's interesting. I've never been asked to to pick what that message is. So you put me on the spot, but um you know i i think that maybe the messages. What you kind of 03:12You said spiritual resilience. I think that that's the message of this year. And that's the message, maybe of this podcast, because that's where we started going right away. And I think just 03:24The fact of the idea that human hearts are so resilient were built in Phoenix's were born to burn and we're born to rise. And I think that it's really 03:33Really important to remember that right now, when everything is burning down metaphorically or literally, you know. So I think it's really important that we remember how resilient. We actually are. brandon handley03:46Built in Phoenix is built on Phoenix's and Spirit Guides03:49I don't know where that came from. That was 03:52That was like our archangel brandon handley03:54Was it right that's it 100% you open yourself up to it and just allowed to kind of kind of come through. 04:02And that's exactly what it is. So, whoever's out there. Just know that you have this built in Phoenix, whatever is kind of sparking you right now. You can kind of fan that and rise up out of the ashes into something more boys than you ever were before. Right. 04:18Totally. Um, so let's let them give some background, right, who is Arizona bell 04:26Yeah, are you 04:27Doing here. Um, you know, give us the lowdown Spirit Guides04:30That's literally what I've been asking myself all year. Who am I, why am I here. No, you know, I 04:37I would have said, you know, for most of my life. Arizona bell is a writer, like, that was my identity that's that's who I showed up as and then a little, little bit over five years ago, about five and a half years ago. 04:50My mother passed away. She was my best friend. 04:53She was 59 when she passed away. I was 30 so that's pretty young, relatively speaking for both of us. And we were very, very close in it. It ripped my world apart. And that was my burned down moment and 05:05And eventually became my Phoenix moment, and it gave me, like I said, the fire under my butt to really step into my full 05:14Purpose and alignment, whereas before I was just sort of dabbling, you know, I was like dabbling one foot into my spiritual purpose and the other into really messing around, and not really committing to anything and 05:27You know, just that kind of stuff. And so, you know, after my mom passed. I did the grieving thing for her, you know, I'm still doing the grieving thing, but I did that pretty hardcore. And then I woke up one day and I said okay like 05:39I'm going to do this, I'm going to do what Spirit wants me to do. So I basically surrendered to that to spirit to source to God to divine energy, whatever you want to call it. I said, All right, listen. 05:52I get that I'm here for a reason. Show me what that reason is. Bring it to me every day and I'll do it. So you know I stepped into service mode. Basically, which I wasn't able to do before I hit rock bottom. And with that. 06:05Came the starting of my company, which originally. Like I said, my background. 06:09Background was in writing. So I started a little digital magazine called spirit guides magazine, because I 06:15I was young, relatively young in the spiritual world and I saw that there was a huge void of spirituality being targeted to younger generations and therefore there's a huge disconnect because 06:26People my age millennials and younger weren't really connecting with 06:31The kinds of websites and graphics and conferences and kind of that that were sort of felt a little bit outdated, but we were hungering for spiritual knowledge so that was kind of the reason I started it. 06:42And that little Instagram magazine has now evolved to a media company we're called spirit guides media and within it. We have podcasts. We're starting a radio station books. 06:54Everything courses and thrown a festival with my good friend from conscious living PR Mona. So we just got everything going on. So that's kind of a hope I answered the question. I don't, I don't know how to fully say who I am or why I'm here. But that's a star, I guess. brandon handley07:09Sure how that that it's a lot for us to work with. Right. So, that is how you and I connected we connected through Mona, Lauren, who was one of the first guest on this podcast. 07:20And you know so super glad that we were able to get connected through her 07:25Checked out spirit. Guys, you've got a lot going on there. Looks like it's kind of a community right of built up around spirituality and. Is that what the intention is just kind of a community for, like, you know, will say for a younger generation. Is that what you're saying. Spirit Guides07:43You know, absolutely. The intention was to build a spiritual community. And even though we are gearing towards gearing it more towards 07:52Visually towards younger people. I mean, spirituality is for everybody. So I have people across the board, you know, but we did. We did kind of dominate that you know 08:0318 to 34 demographic. I mean, that's, that is what our demographic is. And of course there's outliers and the young at heart, and all that. But we did want to make it fresh and hip, you know, and that that was an intention and definitely 08:17The spiritual community aspect of because for me. My personal story is, I was the lone wolf on the spiritual path. I didn't have, you know, I wasn't raised religious I didn't have a spiritual community, as in the spiritual closet, to be frank, so 08:30I did this year I did the spirituality thing by myself. And so I really did want to create a community. 08:37For those that might be feeling the same way. And luckily, with the world that we're living in with technology. It's easier to do that, you know, like we're doing this on zoom right now and and so I'm able to hold courses and 08:49workshops and the festival, even now online and as membership community, so it's it's all able to be done online and it's it's absolutely to have a spiritual community in such a weird time brandon handley09:03And there's no no better time for us so funny you mentioned your demographics, because you're pulling off is right where I started on my demographics. Right. 09:12Right on. And that's and that's simply because I speak to my generation, right. So you're speaking to your generation, you know the language you know on the spiritual connection. 09:21From that perspective. Right. And that's not to say, like you said, there's gonna be there's gonna be people. There's going to be the outliers that you attract but like you're able really well able to speak to that specific group. Spirit Guides09:33Right but but it ends there because I don't do Tick tock. So I don't know. 09:37I don't know how much younger. I can get that brandon handley09:40Tick tock. Tick tock. Some is Spirit Guides09:43For sure. brandon handley09:44Somebody platforms right I'm and I'm doing I'm doing what I do. 09:49Exactly. 09:50So, so I get it, I get it. 09:53When you know I want to give also this kind of premise of what you were into before you got into the spiritual realm, who and what type of content. Were you writing before you got in the conscious 10:08Conscious right Spirit Guides10:09Sure. You know, I think, well, I was doing a couple things. There was what I was doing for work. I was very fortunate to get paid to be a writer. I know a lot of people in the writing world. 10:21seek that out. And what that I was writing for what pays. I was writing for medical journals and medical magazines and medical medical medical I was writing for universities, things like that. 10:34But the big bucks were in the medical field. I was the editorial director at a magazine for physicians and an assistant assistant editor at a magazine an international magazine for doctors and dentists so 10:49And, you know, with my mom passing away, she had cancer. So I was all up in the medical industry going through it with her and I just found myself writing things that I didn't agree with. And so, it hit me. 11:01For a while, I mean, I don't want to get to the specifics, but 11:06Yeah, just 11:09Just the sick, I would call the sickness industry of the of the medical industry and just a lot of things that there were ignoring about actually keeping people healthy and I had to start to believe that maybe there was a an ulterior motive to keep people sick. 11:26So I and I was publishing stuff like that, you know, and that's all up for a matter of opinion, but from what I saw firsthand. 11:35In the medical world with my mom and the unfairness. I will call it of that world I it wasn't jiving for me on a soul level to be writing those things anymore. So there was a there was a pick on my soul that was like, ding, ding, ding, like, hey, you can't 11:49This doesn't feel right and you care about integrity. Don't forget that you care about integrity. Now, on, on the flip side, in my own personal selves. I was always drawn towards I guess soul centered content. 12:03I called it love I called it like I was thinking more romantic love than spiritual, but I, I was always wanting to write about love and like 12:11That kind of stuff. And like relationships and things like that, but um I so I was doing that on the side as well. I was writing for literary magazines and things like that. brandon handley12:21That's fun. That's fun. But I'll tell you what I can. I know what you're talking about with that little prick in the soul resonates with me real hard. I was in the insurance industry. 12:32For a little bit. Right. And I was like, well, you know, you would you do demographics and you would do. 12:40Do a risk assessment on the group as a whole. Right. And there's a sick person or two in there. 12:45You're rich got jacked up with this doesn't make much sense you know these people need the insurance. We're going to raise the rates on them because they need it because they are sick because they are going to use it. 12:53Or industry codes right same thing happens with industry codes. If they're in of, you know, riskier business type 13:00Their insurance rates are going to go up because they've got the they're going to get the most well this person's gone in here. So we're gonna have to race, the race to cover that. So, um, I left, I left. 13:10For very same thing. I was like, for a couple reasons. Actually, one was because of that soul prick right to was because and nothing wrong with people getting off on work every day you know into an office, but I couldn't stand it. I was in my 20s and watching people that were zombies. 13:27Right. What are these these these a tweet covered offices, you know, walk right. I was like, I was like, if this is gonna be my toys. Spirit Guides13:35Yep. Oh, I completely relate to that. Yeah. I mean, look at me, I'm like, 13:40There's no way I can sit in an office. I mean, 13:42I gave it my go you know I gave it my best go but somehow every job i got i ended up 13:48And again, I told you this before. My mom was German. So I was raised with good work ethic. I know how to work hard and so I'd like work hard, prove myself, and then I'd be like, Listen, I gotta start working from home like this isn't working for me. 13:59You know, and somehow I always talk them into it. I guess that's a skill I have but 14:04But yeah, I wasn't meant for that either. I totally hear what you're saying and you know that that unfairness. As I said in that you as you just so eloquently described in the insurance industry. It goes, it goes in every, you know, it's like in the banking industry like brandon handley14:17Somebody who Spirit Guides14:17More like living paycheck to paycheck has to pay the fee to like have a bank account and then you know somebody who has loads of money doesn't have to pay a fee doesn't make sense that brandon handley14:28You know, you know it does. In the end, right, like, but you know we're not going to get into it. Right. 14:34But it's like, Come on, man. Um, so, so you're writing for like medical journals and all this other stuff. You have this kind of bent 14:45You go through this and they jump into the spirituality, his face. I want to want to share with kind of 14:51Peoples. And what was it like for you to begin to lead with spirituality. After what you've been doing your entire life and the Jeff overcoming fears deal with anybody was like, What are you thinking that type of thing. Spirit Guides15:05Oh, big time. Yeah. As far as overcoming fears. So I'll just say a couple things I had the idea for spirit guides 15:14In my head tagline AND EVERYTHING FOR YEARS. YEARS. YEARS. YEARS BEFORE. My mom passed away years I knew I wanted to do it and not even that I wanted to. It was like it was just implanted in my mind my spirits like you're gonna you're going to need to do this. 15:28And I started to get worried when the because i'm a i'm an idea person. So I get lots of ideas. I was starting to get worried when the idea didn't go away because 15:35It doesn't go away. Dang, it's meant for you, you know, brandon handley15:38So, Spirit Guides15:39But I was too scared I was making pretty good money to be creative, you know, who am I to do this. And also, like I mentioned, I'm in the spiritual closet. Okay, I'm a party girl. 15:50On one on one hand, and then I'm a spiritual girl when I go home like it. I did not have spiritual friends. You know what I'm saying. 15:58So there's a lot of fears to overcome. But again, when I got that asked my ass kicked by grief and loss and seeing death firsthand. It was like, all right, you got to live your life and you got to do this. So I basically like 16:13I just kind of like came out of the closet and like didn't like I didn't even make a thing of it like I just was like one day I owned a spiritual media company. 16:22And, you know, some people were like, what are you getting up to these days, you know, but it was it was a leap that I took private privately and probably shocked. Some people when I did it, but I didn't want to go around having to explain myself to a bunch of people so brandon handley16:37That makes a lot of sense. Um, and you're a lot of different types of coaching business Christians question spiritual around to like you know don't have to go share your ideas with others. I'm just go do it right again. Good. 16:51And that was Spirit Guides16:51That was what I chose to do in that moment, because it honestly it made the most sense. brandon handley16:56Of it and then so 16:59You start, you know, I don't know how somebody just goes to earning a 17:04media company, right. So what was that process like did you have to get investors or she is fired off like 17:10On to the Instagram bit or did you find some people to back you, that type of thing. Spirit Guides17:15Now it was completely driven by spirit. And again, I was in surrender mode by that point. So I was like, 17:22I had an arrangement with spirit is like if you want me to do it. You got to bring it to me because I'm not going to go around. 17:28Chasing after all this stuff. So I'm very fortunate that my brother and business partner is a tech developer. So I had that 17:37And I basically called up one of my friends who was a another co founder who became another co founder with us, who I knew was into spirituality and could handle you know some of the things like social media all this stuff. And we just got together as a trio and and literally it was 17:54You know, like guerrilla style startup and 17:58And now the third party left, and it's just me and my brother and we're still we're still running it in that way. And I like that way. I mean, I wish I could sit here and tell you that I had some 18:08Big plan, you know, I, my German mom would have wanted me to have a better laid out plan. But I went with it. You know, I just, we just started on Instagram and started hyping it up because that's where all the kids were and we were trying to, you know, 18:24That's where the kids Billy says where they used to hang out with. So that's where we were talking to, at that time, and 18:30We started to get a following. And then we just launched and and honestly all all I had in mind was to launch a digital magazine. 18:39And because I was a writer. That's all I wanted. You know, and I eventually wanted to write books and stuff. But from that is like all this stuff because I made that arrangement with spirit. 18:48Now I'm like podcast Aston radio station and festival. All these things were like, not my ideas are now they've overrun the thing. So now it's like it's got a mind of its own. brandon handley19:00Reminds me of the Michael singer. Yeah, sort of experiment right um 19:07So talk about what is surrender. Spirit Guides19:11What is surrender mode. Well, I think there's two kinds of surrender mode. There's a surrender mode where we think we're surrendering 19:19Where we say we're surrendering which was me a lot. I mean, I was 19:23I've always been drawn towards spiritual and esoteric stuff so I knew I was writing before my mom that I was writing you know happiness is surrender. That's where you find happiness, but I wasn't doing it. 19:34I wasn't doing it fully. And I only realized that when I did it fully in that was when I had to when I had to fall to my knees. 19:43Because there was nothing else there and, you know, Marianne Williamson, I'm probably going to butcher the, quote, but she says something along the lines of 19:51There's a certain desperation that's required before you're ready to face God and something like that. And that's how I felt. And so to me, that is surrender mode where it's 20:02I am here to serve. 20:05Your like basically I'm using my free will to serve your will spirit. 20:12So it's 20:13To me, that's true. Surrender mode, not just like, Oh, it's okay. Let it go. That bad thing, you know, but actually surrendering to a will, that's greater than your own that's greater than your own ego as well and showing up for it every day reliably brandon handley20:29How do you show up for every day, right, like so. I get it. I love this. I love that. I love the idea of 20:36You know surrender. And it's really kind of how we started the podcast right now less fear talk through you to the listener. Right. And then that Phoenix between now and then there's a. It's kind of like the let go and let God right 20:50Right. brandon handley20:51But to actually, you know, to say it's one thing Spirit Guides20:54How to do it. brandon handley20:55How to do it without freaking out, man. Right, without freaking out because Spirit Guides21:00I never said I didn't freak out. brandon handley21:03I love it. So, um, Spirit Guides21:04But I will say this, I will say this. I mean I I wake up every morning and I meditate and I pray, basically I do that combo and and part of my prayer in my meditation is to say 21:19You know, use me how you want to use me today. 21:22And so that's a way for me that's like a action point for me every morning to state my intention which matters a lot that I'm here to be used for spirits will basically. And so whatever shows up for me that day. 21:38I'm going to do it. brandon handley21:40Yeah assessments. Nice. Right. Um, and then the other part two is 21:50Just the idea that these things keep opening up for you. And I mentioned kind of the surrender experiment from 21:56Michael singer. And the reason I mention it because once you kind of open yourself up to it to be used to be used in service through this universal power. 22:05And I love how you said you know I'm not going for it. It's going to have to come to me right 22:11You said you know what you want. This is what I want. But you know what, I surrender for you to show me the way type of thing, you know, talk a little bit about that because I think that that's 22:21That's very important. Right. I'm a big fan of the idea is like its first of all, most people won't like you said, you know what you want it right you know what you want to do you want to be a writer. 22:31You wanted to start this media company and dig into it, but you didn't know how, but now you got it. Is it fair to say Spirit Guides22:39Yeah, definitely. brandon handley22:40And so this is the point that I'm trying to drive home is that you don't have to know how, but you do have to make the decision that that's what you want a life and that's what I feel like you've done Spirit Guides22:51Right. But I agree with you. You don't have to know how I am living proof of that. You do have to know what what I will say is that asked 23:00For what, when I sit in prayer and meditation every day. I mean, I feel like that's a crucial point 23:07Because we're 23:09I had to. I had to. I didn't know that I always wanted to be a writer because I have that God given skill. 23:16You know, so that's a, that's a natural way for me to go but 23:22I didn't know. I didn't even know what necessarily either. I had to listen in meditation, like I didn't know that I was going to start a media company. 23:30Or a you know that I was gonna, I didn't even know was going to do a podcast. I didn't know the podcast was going to turn into a an internet radio station. I've got those downloads and meditation and prayer. You know what I'm saying. 23:42So, but, and I will, I will circle back to the one thing that I did know is I knew I wanted to be a writer, and I knew that starting this digital magazine basically 23:53would grant, grant me a following. And I knew that in the publishing world today because I had been told this by writers by published writers that you have to have a following to even get looked at basically 24:04Well, and the magic numbers like 10,000, you know. So what we hit 10,000 and then it just kept expanding and expanding and expanding and I was so damn busy. Next thing you know, we're at 50,000 followers and I'm saying to spirit, listen. 24:20I still haven't written the book actually haven't even written 24:23So I'm not going to go around chasing a book deal if you want me to write a book you bring it to me. Now that sounds absurd. 24:29But three months later I had an email in my inbox, saying, hey, we have this book. It's already sold to this major publisher and we think you're great to write it, do you, what do you think brandon handley24:40So they have the concept of the book. 24:42Yeah works on a writer and they needed a writer. 24:45And you read it. Yeah. Spirit Guides24:47And that's the thing these days, they already sell the concept of books, but you know now that sets me up to write the book that I want to write to write the books that I really want to write, you know what I'm saying. So 24:56It's a pause for a second, though, because you know brandon handley25:00There's also the again. 25:04There's, there's the idea of, you know, feeling a little bit of a law of attraction space, making the demand was fear, right, or like the idea of you asking it is given and just let it come to you. 25:17Right right hand to me right if I'm coming from a law of attraction space. I'm like, Hey, I'm here, how to end up here. You're living example of this right and or of 25:28Trusting the universe is another right as like your benefactor, you're like hey universe. This is what I like. You can just go ahead and have that show up. I'm not going to go chasing it 25:40But then it shows up, and you're like, Well, what's next. Spirit Guides25:43Right. And that, that means that means it's for you because you you can go out there and say hey universe. This is what I want. 25:52I'm not going to chase it bring it to me and you're not, you might not get it. 25:57Because it's not meant for you. brandon handley25:58And that's great too. Right. Like I make the lines of, you know, if I would have had a lot of money. When I was younger, or like an open like have liked it. Like, I felt like I wanted, I probably would have died. 26:11Like, I mean, right, it would have been a bad. So the universe is like no 26:16No, no bad idea, right, you're not ready for that. Sorry. 26:20Yeah, and or we don't want you right now, right, you've got more things to do. And that's, that's another thing that I kind of look at this as like if you made it this far in your life and like you're 26:28Still kind of wandering around. I like you know for the for the person that is 26:33So meaningful life, you know, perhaps there is and you know you guys start figuring that out because there's no reason for you still be here. 26:40One 400 what a trillion to be born and make it through like not get hit by a car or a bus eaten all that crazy crappy thing that G and just in some of whatever we know what you're doing out there. Right. But you've lived 26:52And and and and so you've got a purpose and to live it. So one of the purposes that you found is by going through, you know, kind of hitting this rock bottom right, I want to just 27:03dive off dependency the grief coach and afterlife expert aspect of it because we haven't yet. Um, let's talk about how you ends up even there. Spirit Guides27:12Sure. I mean, it's kind of a wild story, um, 27:17Because I, I didn't want to end up there that wasn't I joke. I never thought in my life. I want to be a grief and afterlife expert. 27:26Can can promise you that. But, you know, after my mom passed away. And after I did the really hardcore grieving for for a while. 27:36I just, I think, you know, I had already started spirit guides and I was like, you know, 27:41Like, I want to go train to be a grief coach and it just kind of came to me and I was like, all right, I'll start looking into programs and I did and I found one. And I went and I liked it and i and i just got trained. You know, I just did it, but 27:55But, and I wasn't even 27:57I didn't even know what I was going to do with it. I just felt intuitively intuitively nudge there. So I did it. And then shortly very shortly after I had a medium ship reading 28:09And the medium. Then in the middle, in the middle of it. She's like, and she's a very, very, I had to wait a year to get a meeting with her. She's a very, very popular medium and 28:23In the middle of that she's like, What are you doing, I need to 28:27And she's like, I'm so I'm not gonna take up your time of your reading. But after this. I need to talk to you what you're doing. Like my spirit guides are telling me I need to talk to you. 28:34So we end up having a chat and she's like, Oh, I told her about spirit guides, like I've been trying to reach younger people, and she's like you and then a week later I got an email from her. And she said, I want to invite you to be to speak at this afterlife conference. 28:49And I was like, 28:51I'm not 28:54Know that, like, I'm not qualified to be here and she wrote back, I'll never forget it. And she's like, Arizona, my dear, I have been told that you are going to be a very profound afterlife researcher and you need to be at this event. And I was like, what 29:07So I went to this event to and I sat on a panel talking about spirituality, like in younger generations and my mind blew way open because I didn't know much about the afterlife, other than 29:21My mom had died. I hope she was still alive and I went to a medium to find out, you know, 29:26So I guess the, the, that's the long answer. The short answer is, like, Spirit just drove me there and And ever since that first conference, it was just so obvious that that's what I was going to be doing that I had a place in that world for whatever reason. brandon handley29:43So along with being a CEO media company you're also doing like this grief coach. Is that right, Spirit Guides29:51Yeah, you know, and you know, I hadn't dove into the coaching part as much as I wanted to. Originally, just because I have been so busy now with 30:03And and people grieving everything because grief, you know, grief, there's a misconception. That's grief, just for 30:11a loved one who's passed away grief is for any change dramatic change in your world, which we are collectively experiencing like all of the changes right now, so I am 30:24Drawing more back into that coaching aspect and I'm starting to get some things lined up in that way because I think it's so important and and I've been basically advised by all of my spiritual advisors that that's something that I need to get going on right now too, so brandon handley30:40I love it. Right. So just a little bit about what it means right to 30:45Examine death and use this kind of as a catalyst to live our riches, the most meaningful lives. Spirit Guides30:53Sure. So what people don't know is that there's so much afterlife research out there. 30:59It's not mainstream so we don't hear about it or you know it's not it's doesn't get MAJOR FUNDING so we don't hear about it, but there's so much independent afterlife research outfit out there and there's so much documentation that to me proves that consciousness exists beyond 31:18beyond physical death right i totally spaced out your question, though. I'm gonna go go off on a tangent 31:24Oh, Spirit Guides31:27I get into my afterlife brain. And I'm like, Okay. brandon handley31:30So before I let you go into the next piece of what would it so somebody wants to go buy some information for themselves in the afterlife research. Where's the first place that you would direct them. Spirit Guides31:43So there's an. There's an organization called the afterlife. Research and Education Institute AR e AI and they are great starting off point. 31:53I feel bad because I didn't fully answer your last question, but my mind. brandon handley31:56Told me Spirit Guides31:58But, uh, anyway. So that's a great place to start off at 32:02And they, you know, they are doing research, their funding researchers, all kinds of stuff and and they're just signing up on their newsletter. There's also 32:11There's a newsletter that is run by a couple in Australia. That's really famous. It's called the Friday afterlife report and every Friday, they send out a newsletter of all this afterlife research that's either 32:23From the past or that's come up in the past week there's tons of it out there. So those are the two places I would start the afterlife report. It's with Victor and Wendy's dammit, and then AR e AI afterlife. Research and Education Institute or brandon handley32:38So the question we had was, um, how's examining death. And what happened was the absolute best way to move on. Spirit Guides32:48So, yes, yes, yes, yes. See, now that's a very important question. That's why I was having a hard time letting it go. Um, it's so important because of all the research that's out there, which is what I was getting into. 33:02It proves beyond a shadow of a doubt in my mind, from what I've seen. And what I've learned and what I've experienced and what I've researched that 33:10our physical bodies dies die, but our souls. Do not that we continue to live in the afterlife. Okay, so with that being said, the information that our loved ones that spirit guides 33:23That Spirit Guides33:25That arc angels, all of these beings and entities that are in on the other side, the information that can be channeled through them is so vital. 33:37To how we live our best lives. So it's, it's an interesting paradox because we don't tend to think about death or the afterlife until we're faced with it because we're so busy thinking about life and 33:47How we can live our best lives, but from what I've learned is that we can learn a lot about living our best lives from that wisdom that comes through the other side. 34:00And it's a shame that people I feel it's a shame that people my age don't get to do that very often because I'm the youngest one at these events. Okay, like 34:09I still don't know many people that have lost their primary you know parent or something like that, that in my age group, and my peer group so they feel like they are 34:19getting robbed of that wisdom because they're not going to go looking into the death or the afterlife. So I do kind of feel like 34:26It's my job to sort of bridge that gap because there's so much knowledge about how we can best live our lives that comes from looking at those more taboo topics. brandon handley34:37You know what's funny to me is just this morning I was listening to a song, ya know which one I listened to so many um I got a Swami the chain. I'm the 34:49But the idea is that, like, there's one in 1000 that's capable of kind of taking this information right that the what you got. Right, so 35:00You're kind of the light is lighting all those around you, as it were, with what you do. So I think that that's kind of the challenge, no matter what age group is 35:09Right when you when you kind of stumble across this you know it's like you're saying you're like everybody needs to know that you can live this magnificent way. Let's follow me. We're gonna sneak in and and 35:20Rightfully nobody's like I was like, no. 35:23Um, but what I want to hit on though is that, you know, when you experienced this grief when you experienced though your mother's passing 35:36I guess like ripping the veil right between you and the spirit world and 35:42Would you, would you explain it like that. Would you describe it like that. And would you 35:47Would you describe your experience with trying to share this information with other people is being challenging and not being able to accept it. Spirit Guides35:56Um, 35:59Yeah there it was totally an unveiling will say brought me so much closer. I mean, it was even the night, my mom passed away I her apparition came to me and I was awake, like, and she came and hugged me so the veil yeah it thinned an immensely immediately. 36:20Has the information been hard for me to get out and for people to accept. 36:27I want the answer to be that it's been really difficult. Like for dramatic effect, but it hasn't it hasn't. And I think that's because 36:37I'm attracting the people that want it. I'm not, I'm not trying to go out there and be a missionary or 36:44Or an evangelical about anything, you know, and I have zero religious ties or affiliation, which is interesting with afterlife. I mean, every, every 36:53Every serious spiritual or I'm sorry, every spirit serious religion has believed in the afterlife and has after life. 37:01Philosophy and I think that, you know, obviously, a lot of people thrown out religion in their lives. And I think that was kind of like we threw the baby out with the bathwater, kind of thing. 37:10So I'm not, I'm not attached to any religion or anything like that. So I don't think that I come off as missionary. I just think I, I tried to share my authentic experience and people who are looking for. 37:23Some answers to their own grief. They find me and it's so far the. The result has been one of comforting for them, rather than 37:34You know, combative or I don't believe what you're saying. So I maybe I'm fortunate in that but you know it hasn't it hasn't been too difficult. It's actually been very rewarding. I think brandon handley37:44I can see that, especially online. What about a person Spirit Guides37:48Well in person. It's like I'm 37:49Preaching the choir, you know, I'm going to 37:52But I will say this, I will say, even in my because I told you about my history as a, you know, being in the spiritual closet and everything, even the people in my life who like my family who's known me forever and 38:02You know weren't into these things at all. They just by osmosis have 38:07By coming to my events by hearing my podcast, things like that. And now they're there, you know, exploring their own stuff and their own afterlife. And now they've 38:16Had certain people passed away and they're reaching out to mediums and investigating like oh yeah I remember Arizona said this, so let me invest it on my own. So it's kind of like planting the seeds, you know, brandon handley38:27Not 100% i think that what you've done is, is by your by leading by example you've given them permission. Right. 38:33Yeah, showing them that you can step into the space without going on claims. 38:39Right, right. That is a good that it can be a good thing. Um, I like that you kind of touched on, you know, kind of these religions and throwing the baby out with the bathwater, and 38:51As far as I can tell right religions are kind of like this. 38:56Again, just like one of the thousands going to kind of understand this information right and then my kind of wants to do this just the whole 39:03You know, when the student is ready, the teacher will appear right and then does you like Panda hated that lines real 39:11Quick. Um, but the thing. And I think that's the attraction of some of the Eastern philosophies right because they've been so the console like 39:19Christianity bad, you know, the pope did this and you know those priests did that and all these things so that like they just won't accept it, even though, like the exact same thing as being in 99% of the same 39:30thing over here and like these Eastern religions and they're all if you got a contract is out, man. Look what I found, like 39:36You know, so I think that it really gives us people the opportunity to framework right for for their space. 39:43And for everybody else is kind of rejected if there's people like yourself, and I don't like, well, there's this other space. We can hang out into what's been said and all these other places, but you just want to have this different same conversation. Let's do it. 39:54Right, right, right. Um, 39:56Let's talk about 39:57The fest coming up. So this is podcast, I'm probably you know this weekend, which will I know the dates are like 928 or something like that. 40:09But you know what's the festival. Let's talk about what you got a Spirit Guides40:12Spiritual brandon handley40:13On 2020 Spirit Guides40:14Cool. Yeah. So it's the conscious spirit fest. It's a collaboration between myself. 40:20And my company spirit guides media and Mona Loring and her company conscious living PR and so it's conscious spirit fest. It's on October 10 or no, it's not. It's on October 18 I was thinking 10 for October is on October 18 2020 40:36It's a Sunday, and it's basically it's an all day online virtual festival, because that's what we're doing now virtual all day long and 40:45We're so excited about it. We basically curated the event that we wanted to have right now. 40:51You know we are lonely and isolated and we do need spiritual community, one way or another right now. And so we wanted to build something for people to 41:02Unite and people who who are want to focus on Unity right now in this crazy polarized role. And so we've. We have everything from yoga in the morning to guided meditations to sound healing to breath work. And then we have amazing speakers that are talking about everything from 41:21How to deal with this pandemic burnout to energy protection for light workers, we're going to have a medium come and do live medium ship readings and we our keynote speaker is column Adele, who's an astrologer, and he's going to be talking about 41:38You know the astrology coming up, you know, for 20 2021 and all that. And in astrology in these uncertain times and what what what we might have to look forward to, you know, the good, the bad, and the ugly or whatever. 41:51So, so, yeah. It's basically a day for everybody to come together and do all things mystical and create a spiritual community and 41:58And hang out together. So we're really, really excited about it. brandon handley42:02Now this sounds exciting. Like I said, you know, I think I saw Mona's paying off on Instagram. I saw start following it, and it seems like you know 42:10I love what you guys are putting together their talk to me a little bit about the astrologer, I think he's got like a little bit of a baton. What's his What's his Spirit Guides42:17So called Collins handle on Instagram is queer cosmos. And so he has he's he's and he is 42:24He's an amazing gay man and he started doing astrology for the queer community and which is was novel at the time, you know, and but more than that. I mean, he is 42:35He's one of my favorite guests have on my podcast. I'll say that right now. He's so enjoyable. He's brilliant. I mean IQ off the charts and he's he's so fun. So anytime that he's around. It's a good time. And I definitely recommend following him on Instagram at clear cosmos. He's great. brandon handley42:55So yeah, I remember that you're seeing them and chocolate. 42:59Yeah. brandon handley43:00Funny Guy when I grew up. I grew up, like in the gay community, you know, was out in San Francisco, San Francisco in the 80s right and and the one thing that happened out there was like my mom was an altercation with 43:16Her significant other, at the time, and he ended up by children and stuff. And so I ran across it, you know, the neighborhood and got these guys on the bed and they came. I can't rescue my mom so 43:28Oh wow, for the rest of my life, you know, gay guys have a 43:30Have a soft spot in my heart. Right. And it's just been in that community. It's, it's fun, right. Like, I mean, Spirit Guides43:36Oh, there's no doubt about that. brandon handley43:37So it's always a good time. 43:39See on 43:40Where, you know, should I send people to come check out more actually know what before I do that, 43:45I've done this for a minute, just because you know so the idea to have spiritual though. 43:48Is that you get this kind of you for high thru spirituality. Right. And that's like on the on the take us a spiritual dope is about that and then like 43:58You know, what's your spiritual hit right like and it talks about meditation, but when you when you're connected to source where, what does that look like Spirit Guides44:08Whoo. Yeah, there's, there's two for me. So definitely meditation. I'm a avid meditation or 44:15But their original Oh gee, writing, man. That's my space. That's my timelessness, that's the 44:20One place where I don't care if I haven't eaten and that's saying a lot. I love to eat. You know what I'm saying. Like that's that's the time where time flies and I just 44:30I'm in so much joy and I'm so inspired. I'm in spirit. You know that's that's where it is for me is when I'm writing. And so this man I'm preaching to myself right now. I got to clear it more time in my schedule to do it. 44:43But yeah, that's my spiritual dope for sure is is being in that creative zone. 44:50I love that question. brandon handley44:52Thank you. So the idea that too is like i mean i would i would i would say that 45:00You know, create you are creators right 45:03Yeah. And then when you surrender to that creativity. That's 45:08within you, right, that is source flowing through you. Is that fair to say Spirit Guides45:13Oh yeah 100%. I mean, we would we call God the Creator. And if you look at metaphysical principles as above, so below. We are here to create 45:26You know, and that's why that nine to five working somebody else's dream and fluorescent lit room didn't work for me because I felt that called to be creative. I felt, what am I doing here, if I'm not creating brandon handley45:37Something Spirit Guides45:38And now you can be creative, creative doesn't mean writing or painting all the time, creative can mean coming up with a scientific cure for cancer or whatever, you know, using your creative brain. You're in passionate about it. And so I absolutely agree with you. brandon handley45:52I love that you hit on life because 45:55People don't always recognize that they feel like creativity has to be writing painting singing, dancing. Spirit Guides46:02Brain, the arts. brandon handley46:03The classical arts 46:05Yeah, right. But 46:08And I know as somebody one day. 46:11You just got it. What is it that you'd like to create and I'm like, Well, I'm not very creative like 46:14You know you're raising kids are doing this that the other than your training things right, you're making moments, you're creating moments I mean creativity is more than, you know, put a pretty picture right so I love that you hit on that. Thanks for hanging on that. 46:29Yeah, what type of meditation do you do it, you Spirit Guides46:34Got just you didn't do not asked me that question. 46:37I am I am not. 46:39Trained in meditation at all. I'm self taught and 46:44For whatever reason, I'm pretty good at it. I just I lay down you can see my bed back there. I lay down horizontally. I don't sit in lotus position or anything I lay down on my bed. 46:54I play some Native American flute music and I go in 46:57Los brandon handley46:59That's great to write in terms of meditation or a feeling it's got to be done a certain way or like, yeah, I did a really shitty meditation this morning. Spirit Guides47:09I i think 47:11I think I you know it's the keep it simple, stupid like that's that's been my philosophy for 47:17My spiritual path and it's what's worked out for me. Like I and I you know in my company I've seen it all. I promote people that do it all. I'm talking like all the all the modalities and the 47:29Divination tactics and all this stuff and I'm Oh gee prayer and meditation and you know we all just got to do what works for us. brandon handley47:38To so they 47:40Just show us what your prayer. Looks like I always say this because I think of this Norman Vincent feel kind of skip 47:49It's not as good. It's like when he's doing his own in power positive thinking thing. 47:53And talks about this lady testing because you when you pray you don't like out there like a beggar. 47:59You know, you're like oh please give me all these things would you like you demand you know much very somewhere, come what you're talking about, like, 48:07I'm not going after it. It's got to come to me like these are things I want you know. So what's your, what's your prayer look like. Just out of curiosity, Spirit Guides48:13Yeah, I mean it's it. That is a good point it start, the only it starts always with gratitude. 48:20Always with gratitude and and then I do go into my demands. I do feeling that I've, I've had the shift from beggar to 48:30You know, this is, this is what I this is what is going to be brought to me and I, and I've learned that over time through spiritual mentors, saying, you know, you 48:38This is yours for the taking. You can you demand that so I start with gratitude and and I pray for you know what I need. In most of the time that's to take away my 48:50Worries and stresses and concerns because that's the only thing in my way. So I do pray for that to be taken and I pray for the people that I love and I pray that 49:02You know that love walks before me wherever I go. And then I pray to be used, how spirit needs me. And then I say, thank you. 49:11Yeah. brandon handley49:12Um, this will be like my last question. 49:17So when you. I like the idea of writing when you write 49:24With a pen in hand right or doesn't have to be. But I feel like that's what I'm most connected. I like to call it cosmic record player. This is my cosmic needle right 49:36You know, do you have a preference of writing by hand or typing. Spirit Guides49:41I'm 49:43I'm right differently. I write, I write both ways. And I write for different reasons I I write. I typically write 49:52Pen in Hand in my journal when I'm writing for myself and nobody else if that makes sense. And for my own clarity and my own as you say connection. 50:03But it's all about the computer for everything else. 50:07My hand hurts too much. brandon handley50:10Out of out of curiosity, right, like yourself. Once Spirit Guides50:13I do agree with you though there's there's different 50:16A whole different vibe. When you got the pen in your hand. Right, right. brandon handley50:20Now, and look, I mean, it takes a lot to to write Tom by paper. 50:27Pretty fast, man. Spirit Guides50:28Yeah, exactly. brandon handley50:31Okay, so where we're gonna need to go a couple places or warm place. So we're gonna go to find you and the spirit fast. Spirit Guides50:39Sure, I'm okay. Ultimately, you can go to spirit guides media.com for everything that I do. And on top of the navigation. 50:48At spirit guides media com you will see a link that says festival and that is where you can learn more about it. You can see the lineup. The full lineup. I didn't touch on everything. 50:58And also purchase tickets and we are offering a sliding scale pay what you can because times are tough and that is 51:05I feel the responsible thing to do. So we have that offered and other than that, you can find me on instagram at spirit guides media or my personal one is at underscore Arizona bell. I think that covers everything brandon handley51:20No. 51:22Um, well, this event view digitally after the past Spirit Guides51:28Great question. Can't believe I forgot to say that. Absolutely. So if you are able to catch none of it live or half of it live or all of it live and want to watch it again. We will send out a replay of the entire day video. So you'll get to see it all. brandon handley51:43Awesome, Arizona. Thank you so much for stopping by. Spirit Guides51:45Thanks, Brandon. It's been a joy and a pleasure.

This Week's Topics:Final Call for Convention 3:00Why Voter Registration is Key 6:00The Problem with Vote-by-Mail 10:30Don't Worry about the NRA! 15:00Swing Voters Support Trump 20:00Blacks want MORE Police 23:303rd Party Candidates Help Trump 26:00DeWine Tests Positive for Covid 29:00OH Makes it impossible for Sports 30:00You must not get sick - Ever! 34:30Pro Sports TV Ratings Plunge 39:00BLM is Terrorist Organization 41:30Call the White House 43:00Yes,Your Phone is Spying on You! 50:30Trans-Surgery Study Reversal 55:00Sally Yates rats on Comey! 57:30Huntington Patriot Video 62:00

Episode 7 - Health and FitnessAugust 05, 2020Schedules: 6:04Body: 45:55Futureproof: 59:00Mentality: 1:07:00You might be wondering: how are these words Relatively Related? Let's find out in today's episode. Welcome to Episode 7, the first episode of our Health and Fitness Series! Relatively Related is a podcast where we show the relationship between four different words, concepts, or ideas. We also all happen to be relatives and we welcome you to join our family! In this our second series, we will be discussing Health and Fitness. In this episode, we begin by a general discussion of what health is and why it is important within the black community. We also explain what our Fitness and Weight-Loss challenges will be for the month of August. Listen in to learn about health and find out the challenges each of us will be undertaking this month.  How It's all related 1:20:25This Month's Challenge: Each month on Relatively Related we embark on a challenge to push us to become better people and to do more. This month's challenge: The members of relatively related engage in health-based challenges (involving physical fitness and proper eating). UpcomingIn the next few weeks, we will be continuing our challenges and delving deeper into our health and fitness. Enjoyed spending time with the family? If you did, please leave us a review on Apple Podcasts, it won't take a long time to review but it will go a long way in helping us grow. Thanks in advance! And remember we are all Relatively Related! Follow us:Instagram: https://www.instagram.com/relativelyrelated/YouTube: https://www.youtube.com/channel/UCsIfLv5GnpF_t_40Z_2VfZQ (Video Episodes will be posted here weekly for each podcast)

Quote: “Make decisions from where you want to be, instead of from where you are.”  Amy Franko Working well when things in our personal life are in turmoil isn't easy, but sometimes the show must go on.  On this episode of The Wealthy Speaker Show, I welcome my long-time friend and colleague, Amy Franko to talk about how to keep going in times of crisis. Amy is a strategic sales expert and keynote speaker.  As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo.  She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group.  Since that time, the company brand offerings have evolved.  It's now known as Amy Franko Associates, with a specific focus on sales and leadership excellence. Highlights you won't want to miss:Looking at Amy's business model.  2:20Amy's biggest leap ever!  5:00You have to keep moving, even in emergencies.  11:15Don't be afraid to hire help when you need it.  15:15Staying present when you'd rather be somewhere else.  20:00Tips to keep the engine running when you're off course.  23:45Cut yourself some slack.  28:45   Click to Tweet:  How do you handle your business throughout a personal crisis?  Join me to hear Amy Franko share some great advice to keep going when the going gets tough. Known for her dynamic style and practical experience, Amy has worked with some of the world's most recognizable brands. Her expertise is widely shared on social networks, in respected publications and she has been interviewed on numerous high-profile sales and leadership podcasts. Amy's book, ​The Modern Seller,​ is an Amazon Best Seller and #1 New Release. It was named a top sales book by Top Sales World and a “highly recommended read” by Selling Power. Let's face it, life gets messy and the tips shared in this podcast are great tools to keep handy.  Whether or not you're currently having issues, you simply can't afford to miss this episode. I hope you'll download and learn. Links:Amy's website: https://amyfranko.com/Amy's book: https://amyfranko.com/the-modern-seller/YouTube Link of the podcast: https://www.youtube.com/watch?v=cx14euNrP-0Want to win a free Focus 40 Coaching session with Jane Atkinson?https://www.speakerlauncher.com/win/ 

Subscribe to our weekly newsletter: http://ed.gr/cnc9zToday we are talking about how to Get More Out of LinkedIn!Video Timestamps:Today's Topic: 00:54About Laura: 1:28Why aren't we using LI more? : 6:00What to do if you're new to LI: 8:00What LinkedIn users do: 13:00LinkedIn for Business Bootcamp: 15:20Watch what you write! (the internet is forever): 18:00Why use video on LI: 22:00You know that you need a presence on LinkedIn, but are you still wondering WHY you need to be active and engaged?Joining us today is Laura Connor, DTM from Connor Speaks and she specializes in getting your voice out, and heard, on LinkedIn.As Laura points out, LinkedIn is a 24/7 networking party and if you want to be seen then you need to show up, talk to people, have conversations and interact!Many of us are too tempted to simply sit in the corner, lurking and eves-dropping on the conversations around us, but never contributing!Laura walks us through why you need to get in there, start asking questions and interacting so that you can start Getting More out of LinkedIn!You can find Laura here:https://www.linkedin.com/in/lauraconn...https://www.linkedin.com/company/conn...https://www.facebook.com/mslauraconnor

Episode 4 - Getting Started: The Recap PhaseJuly 22, 2020Evolution: 7:06Consistency: 13:22Momentum: 25:52Themes: 33:00You might be wondering; how are these words Relatively Related? Let's find out in today's episode. Welcome to Episode 4 The Recap Episode on our Getting Started Series! Relatively Related is a podcast where we show the relationship between four different words, concepts, or ideas. We also all happen to be relatives and we welcome you to join our family! In this first series, we have been discussing Getting Started. In the first three episodes, we took you through the phases of Getting Started: Concept, Preparation and Execution. Now in this episode, we recap our progress and plans. This is an important one because being able to reflect on your progress is essential. Join us as we recap our progress and relate Evolution, Consistency, Momentum, and Themes together.  How It's all related 47:40This Month's Challenge: Each month on Relatively Related we embark on a challenge to push us to become better people and to do more. This month's challenge: The members of relatively related start their separate podcasts!UpcomingIn the next series, we tackle Health and start of our individual challenges.Enjoyed spending time with the family? If you did, please leave us a review on Apple Podcasts, it won't take a long time to review but it will go a long way in helping us grow. Thanks in advance! And remember we are all Relatively Related! Follow us:Instagram: https://www.instagram.com/relativelyrelated/YouTube: https://www.youtube.com/channel/UCsIfLv5GnpF_t_40Z_2VfZQ (Video Episodes will be posted here weekly for each podcast)

This week we are exploring the option of joining the family business as a career choice. Siobhán Murphy, DCU Careers Advisor is joined by Eric Clinton, Associate Professor in Entrepreneurship in DCU and Director of the National Centre for Family Business, DCU Business School to discuss this topic.Show notes0:06- 0:45IntroductionSiobhán Murphy, Careers Advisor DCU introduces the topic of joining the family business and Eric Clinton, Associate Professor in Entrepreneurship and Director of National Centre for Family Business, DCU Business School.0:45 - 5:20What is the family business Landscape in Ireland?64% of our firms are family businesses. This does not include family farms. When you include this, it brings it up to approx 80%. Agriculture is an important part of our economy. These family businesses are in every town and village in Ireland. 50% of GDP comes from family businesses and more than 50% of employment comes from family businesses. Look at the sponsorship of local GAA/Scouting/local charity and how it also provides a contribution to wider society. However, there are greater numbers of family businesses in other EU countries ie France and Italy. 5:20 - 11:15What to consider when looking at joining the family business First thing is to be honest with yourself. Important to understand your own passion.  If you want to go into a different profession - do so. You can of course be an owner without being involved in the family business. Consider working outside of the family business and gain different experiences. Some family businesses are multi-generational and they have learned how important it is to gain experience outside of the family business. Manor Farm has a rule that family members must work outside for five years in a managerial role and must be interviewed before joining the family firm. Consider working abroad and keep connected  with the family business. Join a network of next generation family businesses to have a support group.11:30 17:45Family dynamics, work life balance - the tightropeRecent events with Covid have resulted in succession happening sooner than expected which is challenging for all involved. Eric suggests structure and formalisation and avoiding the kitchen table being the boardroom. It can get dysfunctional very quickly. Take what you learn from university and take those best practices back into the family business. Firstly, use your parents first names in the workplace to change the dynamics of the relationship ie John instead of Dad. Try to avoid bringing the business back into the family home where at all possible. Working with siblings can also be challenging. Almost the worst thing to do is equally divide the wealth and there should be a conversation about ownership - one option is a co-CEO. Dynamics of children and grudges can prevail. Needs to be a method to manage these situations.17:45 - 22:15What are the joys of joining a family business?Legacy and a sense of pride are key. The business comes with capital and this is a huge advantage with a potential to invest. It can mean that there is a diversification opportunity. Eric reflects on the Keogh Family Business and how they have diversified but were always innovative. Being responsive and innovative is what is important for each generation.22:15 -24:00Are you family first business or business first family business?Legacy can be good but also pressure. Knowing how and when to sell etc is important and need to move to the mindset of the business first family business. Commercial decisions have to be made. Have to be willing to make hard decisions.24:00- 27:00You successfully joined the firm - but you now want to do different things and leaveEric explains that one of the most important things to do is set up structures to keep the business fit and healthy. One of the key pieces of advice is to have a shareholder's agreement. This covers how the wealth is passed on and how shares can be sold.27:00- 33:45Adopting career planning approaches to the family businessIn career planning a sense of place is important and which for many can be in a number of places around the world. There is an opportunity as the world has got smaller to work in the family business but from a different part of the country/world. It is about thinking differently and laterally and not always assuming that you need to situate yourself locally. Eric provides a number of examples of how this has arisen for family businesses in Ireland either through circumstance or through innovation. Irish family businesses are in all parts of the world.33:45 -37:15Summing up & Eric's Top TipSiobhan & Eric sum up. Eric's top tip is to have an honest conversation with yourself, get a mentor outside of the family business, gain experience outside of the business, see the world and upskill before joining the family business.

How you can use the Enneagram to leverage and build wealth Are you trying to build a wall of wealth and security around your family and struggling to move the needle effectively? In this week’s episode, I dive deep into how the Enneagram can be used as the sharpest tool in your box to build profit, passion, and wealth. I discuss how using the Enneagram allowed me to understand people, their language, fears, motivations, and purpose, and how this enabled me to empower and connect with them. Listen to this week’s episode to see how the Enneagram can play to your own strengths, leverage other people’s, build your business, impact your company, and drive profit to leave behind the legacy you have always dreamed of. How the Enneagram changed my life The Enneagram came into my life when I was at my lowest, right after an unexpected loss made me realize how precious and unreliable our most important resource is--time. I had just severed ties with my entire network, friends, community, and was fresh out of rehab trying to overhaul my life and business—I knew that something needed to change. I walk through how discovering the Enneagram’s superpowers enabled me to speak the same language as my family and my new network, and how this completely transformed relationships and my business—turning it into a multimillion organization within 26 months. How the Enneagram can work for you I outline how the Enneagram allows you to work smarter, not harder, and I talk about how, when used correctly and with integrity, it can bring out the best in everyone. The key to being a good leader is not only knowing yourself, but being able to bring out strengths in those around you—to see, understand and hear them. When improving profit margin, knowing how to incentivize and motivate people will drive productivity and grow profit. In a world where everything around us is a transaction—whether emotional or physical—it’s crucial to effectively and efficiently communicate, cut down time cost, and increase how quickly you move the needle. Stop wasting time, start making money, and learn how applying the Enneagram can increase profit and fulfillment in your life, business, and relationships, so you can Become Bulletproof. Your reviews matter If you enjoyed this episode and look forward to new ones each week, please take a minute to share with friends, family, and rate the podcast on Apple Podcasts! The more ratings and reviews there are, the easier it is to discover the show, especially for those who may need it.It isn’t something you use to manipulate anybody. 1:30It brings out the best in everyone around you. 1:40When you speak to someone's language they are more likely to work with you. 1:55If you want to be effective in sales, leading, coaching, building businesses, or being the best person you want to be, we must first understand ourselves. 6:17[The Enneagram gave me] Super low attachment but super high involvement in how to use this growth map to move my life forward. 7:20The human connection is so watered down with social media. 8:00It’s important to understand this tool if we want to work smarter, not harder. 9:20Everything is a transaction when it comes to business in some way. 10:15We all just want to be seen, heard, and understood 11:00You must learn to understand yourself first. 12:40Even though I could move the needle, most people didn’t feel connected to me and at the end of the day, everyone craves connection 14:20I wouldn’t take advice from someone I don’t want to switch places with. 17:15If you are leading people it is your responsibility to help empower them to be who they are and not who you are. 20:20The world revolves around sales 22:43Profit margin is really imoprttnat and when you are trying to to get people productive and passionate about the mission its important—and when you can speak to their strengths and incentivize them in a way that works for them, you will move the needle so much faster, you will have team unity, you will have a morale and community and culture in your organization that is un-fucking-stoppable. 25:20The difference between torque and horsepower is that horsepower might get you somewhere quicker...but you will burn out. Torque is the capacity to do the work...28:33

PART 1Reply with a voice message 2:40Basic rules for this discussion/debate 3:25Well-Regulated Militia 5:30Switzerland? 6:00There is no freedom from regulation 7:30There is no GORT 9:30When the police can’t help you 11:30Cops are crazy, too 12:15How much firepower do you need? 12:45Farmer’s and Rock Salt 14:00Guns can be basic tools 14:35True heroes don’t use guns 16:45Assault versus defense 19:45All about the mass shootings 20:00PART 2Technology is our friend 21:00You can’t fix New World problems with Old World solutions 21:30Johnny Mossberg’s big idea 23:30YOU HAD ONE JOB! 25:45The language we use matters 27:00Regulating all of our rights 28:50It’s not a gun! It’s a water squirter! 30:30The cost of technology 31:00The Mental Health Thing 33:00The privacy myth 35:00Anosognosia 37:30Defending bad behavior as policy 38:30Leave me a message 42:00--- Send comments to comments@bipolarstyle.com or leave a public voicemail response (377) 944-9333

Phil Mansfield sits down with Sam to discuss what makes her tick. What does it take to be a professional CrossFit athlete? Who does she look up to? Who is in her fantasy CrossFit team? Get to know Sam a little better and take a listen.Summary1:13Why do you get up and do it every day, mate?3:50How critical are you of yourself after training. Do you analyse what you’ve done or haven’t done? Do you let go quite quickly?6:20How much preparation goes into your training environment? Training in a group, in warm weather, travelling … listening to you, you place huge importance in being in a group, not training alone, not being cold. Do you travel after? You’ve just been to Dubai and had some sessions there, is that worth doing for you?9:58Moving on slightly. On our last podcast we talked about the new system in CrossFit and sanctionals and the whole system and would that potentially create a divide between those that earn the prize money and live professionally as versus those who are working. Putting that aside and talking about CrossFit as it has been rather than the new format, how difficult is it for athletes coming through to try and live professionally and compete against people who are doing this full time and who have sponsorships?11:50What’s the difference between that (professional / amateur)? Just personal opinion, how much being able to sleep and rest between sessions, and relax versus working, difficult to put a percentage on it but is it the difference?13:08On that recovery note… and moving onto training… how do you stop; how do you manage that process and that drive to always want to do more?18:05So, you don’t ever have that (injuries) in the back of your mind, you’re able to block it out and go hard. As you get slightly older does it play more on your mind or are you as fearless as you were at 19 /20?18:54How many hours out of your week are you using for injury prevention or prehabilitation?19:36How many hours a day are you using on training with logistical work etc..20:06What does a typical day look like?22:09What does Sam Briggs say to 19-year-old Sam Briggs now?24:00Where are you in 10 years’ time?25:00Will we ever see Sam Briggs the coach?25:20I would like a life example and an inter sport example who are your role models?31.00You’ve got a bet… and you need to win CrossFit games as a team, what’s your team?Pick two teams actually… one’s I’m going to win and one’s I’m going to have the most fun.33:00Which athlete do you know can positively fire you up? Jowes has programmed you a day from hell and it’s a huge work and you need someone by you … do you have a training partner? Does it depend on the type of work out? Do you have someone next to you? Is it better with a male, not so competitive as a female?34:30You like a practical joke don’t you? Do you have any good stories? good practical joke, CrossFit stories?

Matt and Andy react very differently to authority. But not different enough for either of them to be replaced by an alien replica that acts much friendlier. Captain Picard on the other hand...Episode Discussion starts at 47:00You can now support this show on Patreon https://www.patreon.com/startrektnc

This week we get to listen to one of the best second sets that the band produced in 1983.. Each of these songs individually is played with a verve that will bring a smile to your face, but the totality, as is often the case with the Dead, is much more than the beauty of the individual songs.I could tell you how much I enjoy this particular china->rider, or the wonderful Space into the best St. Stephen of the last three the band played, but I'd rather you simply enjoy this set and the joy that I hope it brings you...Grateful DeadHartford Civic CenterHartford, CT.October 15, 1983set 2:China Cat-> 6:17.47I Know You Rider 7:26.39Playing in the Band-> 16:03.70China Doll-> 7:55.08Drums-> 8:44.38Space-> 9:44.16Saint Stephen-> 7:52.60Throwing Stones-> 9:02.12Saturday Night 4:43.08encore:Brokedown Palace 5:53.00You can listen to this week's Deadpod here:http://media.libsyn.com/media/deadshow/deadpod101609.mp3thanks for picking us up - and for your support my friends.PS Happy Birthday Bobby Weir!