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Guest Co-host:  Kris Parsons:  kris@parsons-pr.comKris' Website:  https://parsons-pr.com/Podcast Guest: Sharon McCulloughSharon's Website:  http://www.expertevents.com/ Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Good morning, everybody. And today we have Kristine Parsons and myself in the studio. Yay in wildfire podcast, Emporium I think it is in scenic Woodbury, New Jersey, and we're going to bring in our special guest Sharon McCullough in a little bit. But let's, we're talking about changing the rules. So, you know, one of the things that we found out, especially during this COVID thing is we've had even more rules thrust upon us. And we've seen, you know, what happens when people throw rules at people? I mean, you get rebellions, you get people, uprising on airplanes, and all kinds of other things. You know, and I think this brings to a point to bear that rules for the sake of rules, can cause all kinds of issues that maybe we don't want them to have. But we do all need rules. And we have choices here. We can pick those rules that give us the guidance to design our lives the way we want to design them, and the luckiest people in the world here do that. And we have another one of those luckiest people in the world. We're bringing your back, Sharon McCullough, we interviewed her a couple months ago. Yeah, but let me introduce Kris Parsons. Kris is on Parsons, PR and she pushes around our PR system the whole like she's supposed to. I brand you, I brand you. Yeah. And talk a little bit about our guest Kris and where we are going today.Kris Parsons01:51I will.  Well Sharon, welcome back. We're happy to see you again. Oh, Sharon is a good friend of mine and also a business partner. She and I do a lot of events together. We have some wonderful stories of big fundraisers, we've done in places we've gone. So both of us kind of had a  you know, put the brakes on our heels when everything got canceled for COVID. So, but Sharon is the president and CEO of expert events. I like to say that Sharon is an expert in eliminating boredom because she leaves people who attend her events feeling like they had the most fun evening and that the evening didn't last a lifetime. She is often her events have reflected in higher donations, repeat attendance, and a program that accurately and effectively speaks to what the organization's mission is. So Sharon is the real deal. She found that expert events and what is it 1992 Sharon. And that was after years at the University of Pennsylvania where she spearheaded their key fundraising events such as their 25th 250th-anniversary campaign and alumni homecoming. So she focuses specifically on academic and nonprofit institutions because of her unique experience understanding them, combining the mission and messaging to best engage constituents. In addition, though, and this has been very prevalent during this pandemic time, she provides her clients with the strategic evaluations of existing in house operations to help them streamline efforts with staffing, budgeting, logistical recommendations, because you know, now when you can't do any events is the best time to really re-evaluate and decide if you're doing the right thing. So Sharon, how about you start talking, and tell us a little bit about what you do and how you as a luckiest person in the world because you are one have pivoted, and you're doing things a little differently. Now, since we've had to kind of cut back on a lot of the events.Sharon McCullough  03:51Well, it was a very, very sharp halt. In 2020. The previous fall, I had had eight major events over the course of two months in five different states. So I was running as fast as I could and then all of a sudden there was nothing except getting through the cancellation of and re-booking of contracts for everything that was canceling for the spring of 2020. And then we went through that again, for the folks that had rescheduled for 2021. We still couldn't do it. So we were evaluated and there was another addendum of the contracts. So that was what I was supplying my current clients with was the expertise of looking at those documents and trying to make sure that clauses for future health related issues. There's something called the force majeure clause in a contract that you know if there's a hurricane or a labor strike or Terrorism got added after 911. But there really wasn't anything that related to something like COVID, to make sure those addendums was those were written in so that if we came up against it again, we could have, once again, get out of it, or finally get our money back from the deposits that had been that have been made, instead of just continuing to let the sites hold the money for another year. Because the organizations could certainly make good use of that in some other way or for their virtual events. So we did do a few events that, you know, some of the clients that were forward-thinking enough to kind of get a grasp on how to move into a more virtual realm for their events. And, you know, we've saw across the board, a lot of difference in how people approach that and trying to get work with clients to understand that, you know, the event was not going to necessarily be a whole lot less expensive, you would just allocate the budget lines a little differently, that, you know, you may not have a catering line, but your AV and tech support would probably be higher than an in-person event. So we did a lot of consultation, a lot of talking with our clients. But what I finally pivoted to do was to take a look at and I took a couple stabs at this because it was hard to tell when it was best to market it. I've done it twice for other organizations where we just jump in and interview everybody that moves in the organization or has done anything event-related, or even people who had rented space at a client for their own events and how they got through the system of being able to do that specifically University-related that was something that I have done for Pace University, where we just completely re-evaluated how their events program was instituted. And we did the same thing for the Inova health system in Northern Virginia. And it's particularly useful for, you know, well, two or two types of organizations, one large organizations like that, that have multiple locations, and Nova had five hospitals and pace had four different campuses, and how they were managing their events, in addition to how they were focused on, you know, what was important for getting those done. So in looking at coming back from COVID, what I have been working with, I just went back through my list of you know, all my former clients and said, Hey, you know, you're coming back to be able to do this. And basically, the worst thing people could do would just be to say, Well, hey, we've always done it this way. So we're just gonna jump right back in and do it again. So we're trying to help organizations really evaluate. And in many instances, I mean, it sounds counterproductive to running an event business. But in many instances, my first advice is, you're doing way too many events. Just you're getting into the same pockets for their money and even more important, their time. You're asking them to participate in too many things, and maybe a combination of events, a total retooling? Did you budget correctly, you know, all of those kind of analyses that lots of people make the mistake of once the events over, the follow up doesn't get done all that well. And they never really evaluate how successful they really were.Ray Loewe08:55You know, can we back up a little bit here, because I so much has changed here. And let's talk a little bit about your normal group that you service first, which are nonprofits and educational events. Right. So what are the kinds of boards and staff that you're dealing with here? These are boards are voluntary in a lot of cases. Right. Right. Well, almost and not particularly experienced and not particularly thinking about these things, other than the fact that this is the way we've always done it. Right? Kris Parsons09:34Which is counterproductive to changing the rules, right?Ray Loewe09:36Yeah. Okay. And, so now, not only have you had this, stop, put on things, but we've already started, we started but we started differently. So this whole concept of technology has come into play. That wasn't there before. That again, the people that you're working with, don't know necessarily have a lot of background in. Okay. And yet, this is a wonderful tool, I would think in those events where you actually brought in technology, how would you describe the way the events came?Sharon McCullough  10:15Well, the biggest thing that we did with that was for an organization out of South Carolina, and it was what was dubbed in, you know, I'm not sure hybrid event is totally correct, because as we move forward, that term will be used more to indicate an audience and a live event, supplemented with a stream of, uh, you know, streaming that out what we did in South Carolina, there wasn't an audience with the live event, but we set up two shooting studios, we had some live things going on. And it was a three-day conference. And there are now dozens, probably, of what are called platforms for doing a virtual event. And one was chosen by our client before we got on board. And it was a lot of ramp up because every one of them's a little different to all the pieces that we as the planners had to do. For the setup, there had to be, you know, all the speakers got put into one thing, and then that went up on an agenda. And everybody got to launch in and literally create their own conference agenda for themselves. And walk through that and everything that was live in their offices, we made it like walking into the ballroom for the keynotes. Because you literally went back to that segment, every time there were going to be MC announcements. So we had a live segment. And then the platform supported panels, and individual keynotes, some of which were pre-recorded and sent to us. And we could control those. Everything else went through a platform. And we had a speaker from Germany, we had a speaker from Switzerland we had, and people just tapped in the audience tapped in. We had probably seven or 800 people virtually, and generally, the conference live had about 250 people prior to that.Ray Loewe12:28So you can do all of these things virtually. And I would think that from the standpoint of an attendee Wow, my cost just went way down.Sharon McCullough  12:41Exactly. Yeah. Yeah, that's gonna be the biggest challenge of relaunching, especially I think, for conferences, sure, you know, the local nonprofit that it's their gala fundraiser, Yeah could you join virtually and not have to get all dressed up. Yeah. And people will still do that. But I think that format for a gala, got a little tired over the course of 18 months. So you know,Kris Parsons13:12People still like to be in person.Sharon McCullough  13:16Ray's is good one that if I'm going to travel to Texas for a conference, I'm not only paying the conference fee, I'm paying an airline ticket, I'm paying for a hotel. And if I only get by within a conference fee, I can stay right at home. I think that those are going to be the hardest things to reboot up to live events. Ray Loewe13:38Especially if you can create an aura with good technology, right? But that makes it tolerable, okay? Because now you've got some real savings so I kind of see where you're going right now. So what's happening from your perspective is you got all of these potential clients, all these past clients who haven't been able to do what they wanted to do their way. Okay, and the first job is smacking them across the face of a couple times and saying, get over this, because we have something new here.Kris Parsons14:13That's better, that's actually better.Ray Loewe14:14That's often better. And, it can integrate, you know, in-person and virtual events, and you have the ability to do things that you never had a chance to do before. But you got to plan differently. Right.Sharon McCullough  14:30You do.  And then the other benefit is, is it really does allow organizations to get a bigger reach on their geographic range, because people you know, even a local event, you know if you're out in the burbs in Philly, you may not want to drive downtown at night Park, do all that stuff to go to the event. I mean, they could increase their audience by you know, pretty decent percentage. And that's the Difference Between now and say, I don't know, eight or 10 years ago, because people would videotape their events and then make that available. people watched it, maybe they did, maybe they didn't. But now, you know, with live streaming at those events, the people in the room have the same experience that they've ever had. But if you attend virtually, you're doing it in real-time. And I think that also makes a difference.Ray Loewe15:29So here we are, we're at what we thought the end of COVID. Right. And now we have no clue as to what the end of this thing is, right? And people have to plan events. I mean, one of the things that are nonprofit has to do is they can't stop doing this stuff, right? They need the fundraising. Yeah, cuz they've got you got to support the staff, you got to do all of these things. So now the thinking is different. And what you're bringing to the table, I think, is this wealth of experience in the ability to help people analyze, where they should go, am I correct? And maybe how they should go there? And should we be doing more virtual things? Shall we? You know, hold back, I noticed you said earlier, maybe we do less events and we do them differently. So all this thinking comes into play. So how does an organization with limited staff and a nonprofit board of volunteers do this?Kris Parsons16:34They hire Sharon.Ray Loewe16:37We set you up on that one SharonSharon McCullough  16:40that, you know, people are starting to think a little more strategically. And that is, it's going to make a difference. And the scary part is for me, I have a conversation with the client this afternoon. Because their event is supposed to be in October. And, you know, when the how much further do we watch what's happening? And I think, you know, some, but we've got to be able to know when to pivot, again, using that word, since they were going to live stream the event and have a live audience as well. When do we pivot to totally, totally virtual, if things go downhill again when we hit the fall. So that's a conversation that I also have to have with a few people, I had a conference that's been postponed twice, that's going to be an international conference up in Rhode Island. And they've just resurfaced to start talking about doing what we plan to do in 2020 and 2022. And we're gonna, you know, approach it, like we're going to do it, but also have some and that they will hit a point. And I think people really do need to think about this, that if they have just postponed and postponed again, and not taken up that virtual baton, that they're going to have to do it because they're totally losing connection to us.Kris Parsons18:18The longer you are not connecting. And that's another thing I think you and I talked about Sharon, how people even though this, everything came to a complete standstill, you don't stop communicating, you have to keep communicating, you have to keep, you know, keeping your constituents abreast of what's going on. And you're still going and we you and I actually experienced that where some of our clients just stop talking. And we're like, you got to go back and talk to them. Tell them that this is what our plans are, we're doing this and we're doing that, and still keep talking about the mission. So I mean, I think honestly, in a time like this, the communication is more, not less. So. And that's why we were so happy that you participated a lot in our, our virtual things that we had, we had the virtual coffee hour and cocktail hour, because that was how you and I networked and got out and connected with people.Ray Loewe19:07You know, the thing is, still has to happen. And I think you brought this up this, this concept of a podcast, which is one way, okay. You know, we're sitting here, we're deciding what information we're distributing and the people that are listening, it can't communicate back, okay. And there's this element that has to be there. We do it with coffee and cocktail hours, where we have small groups of people that can sit down and we actually can have a conversation because you can't get rid of the conversation today. Right. So let me we're getting near the end of our time, unfortunately. And I want to kind of summarize a couple things. So we met first at the beginning of this COVID thing when all of a sudden you guys canceled. I don't know how many live events within like a couple of weeks of this thing. Right? And then all of a sudden everybody kind of drew in their horns, you know, and they sat there and said, Okay, what do we do and nobody did much of anything for a while. And then we came up with this whole concept of the virtual conference, the virtual ability to communicate. And now we find that's being overdone. And if you don't do it right, it's boring and you don't get the results that you want to get. And now we're coming up with maybe a hybrid conference in the future, and maybe we don't know when. So the importance of a coach or consultant here, I think is critical to this kind of a business. And I think what they really have to do is have the plan with the right clauses and the contingency plan. At least that's what I got out of this conversation. So am I on the right track?Kris Parsons20:51Well, what's interesting, I didn't even know some, you know, I didn't even know some of these clauses are important. I mean, Sharon, Sharon is very good at making sure people don't lose lots of money. You know, because when you sign a contract, you're signing a lot of money away. Oh, yeah. And knowing these clauses, I mean, these are some of the little sneaky details that like you said, Sharon, some of the people on the board Don't even think about don't know, don't have any idea. And yes, more than ever, I think you need an X, you need an expert events. You need someone who understands that so you get rid of some of the headaches. Ray Loewe21:21So how do we find you, Sharon? You got a website? I do expertevents.com. Okay. And we'll make sure we put that with our podcasting notes. And one of the things that we ought to do is we ought to schedule you for one of our cocktail hours so that people who listen to this thing can actually have a conversation with you, you know, and it's always good to see you anyway. Yeah. Well, okay, so we're21:50Burn wood and make an old fashion to do it.Kris Parsons21:56Sure. Yeah, Sharon came to one of our cocktails where we actually made a cocktail. And then Sharon, didn't you and your husband ended up making it at home? You had a great time?Ray Loewe22:07We did. So we're done. We're at the end of our time. So, any last-minute questions or comments from you?Kris Parsons22:14Know, just that, glad to have you on Sharon. And it's fascinating to see how you're, you're kind of its events, post-pandemic, and we appreciate you coming to our coffee and cocktail hours. So we can all keep the conversations going. Yeah, youRay Loewe22:27know, and you and you prove a point to our listeners. And the point is that you know, people that have that focus on what they want to do find a way to get it done. And it's never easy, is it? never easy. And there's always, always a COVID of some kind out there. Some kind of pandemic and what you got to do is you got to understand that pivoting is part of the nature of the game, and that the luckiest people in the world do design their own lives, but that life changes periodically, and it changes because life changes. So you know, thank you so much for being with us again. You're always a joy to be with and to spend time with and you're always motivating. Yes. So I really enjoyed being with you. Great. So everybody. Have a great day. A great weekend. We'll see you all next week with some new exciting guests.Kris Parsons23:24Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world.

In 1996 the world was treated to the move length commercial from Warner Brothers, Space Jam. In 2021, the world will once again be graced by a movie length advertisement in Space Jam: A New Legacy. Today I take a look back at what got us here in a full length review of Space Jam. Despite the cynicism, is it a good movie? Does it withstand the test of time? Should you re-watch it before seeing the new movie? Should you even see the new movie (probably not but I'll have a kwik-review on that soon!)? Find out the answers to all that, more; and find out some interesting facts about the movie as we take the journey to Moron Mountain, Toon-World, and even Michael Jordon's HOME!Time Stamps for Space Jam:Trailer, About the Movie & Do I Recoomend?  00:00RT & IMDB Ratings  -  06:00Internet Reviews  -  09:11Walk-Through  -  13:10Favorite Scene  -  34:33Technical Ratings  -  35:25Interesting Facts  -  45:52What We Learned  -  50:30You can reach me directly at MillennialsReviewMedia@gmail.com or on Twitter, @ExtremeMoviesThanks to:-Friends and Family-Nikki Kitzerow, from NicoleKitzerow.com. (UI Designer, Graphic Designer, and Photographer)-Audacity (Free recording and editing software) -and YOU! **My reviews are not sponsored and the content is my opinion** Fair Use Disclaimer: I do not own additional sound clips used within my content."Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use."   

Welcome back for episode three of Inside Cyclones Hockey.It may be just Zach and Jake today, but they bring with them exciting news and new opportunities, including a chance to work along side them as an official Cyclones employee!They also wrap up the show with some bonus NHL conversation, and Jake shows his goaltender bias once again.Now, from the Eye of the Cyclone..Intro w/ PxP Voice Jake Sennholz:10 - 7:42Player Report Dates, Billets, New Sponsors, Marketing, and more w/ Zach Serwe7:54 - 33:30You can follow the Cyclones on your favorite social media platforms by searching @WausauCyclonesYou can find Jake on Twitter by searching @SennholzOnSportAs always, further information on anything we discuss can be found at WausauCyclones.com

https://vimeo.com/542368604 Welcome to the CXR channel, our premier podcast for talent acquisition and talent management. Listen in as the CXR community discusses a wide range of topics focused on attracting, engaging and retaining the best talent. We're glad you're here. Chris Hoyt, CXR 0:18Hi, I'm Chris Hoyt, President of CareerXroads, and your fitness instructor for the next 10 minutes as we chat with one of my favorite personalities in the talent industry, Linda Brenner, the co-founder and managing partner of Talent Growth Advisors. Now, this is a rapid fire segment aimed at giving you just a nugget or two of someone else's experience. And the lessons that they've sort of learned along the way now we pick the focus of these topics in advance, and through our 2021 priority survey that anyone can participate in. Already hundreds of Tella leaders have chimed in on the topics of diversity, ethics, change, management, internal mobility, and more. So if you haven't already, drop your thoughts in as well by finding the 2021 priority survey within the research and report section of CXR.works but do quickly. We're actually going to close that out this month and publish the results. So if you're here with us live in the studio audience, you can drop a question for today's guests in the chat section. And if we've got time, we'll try to answer it for you. If you run out of time, you can always add it to our open and public exchange found@cxr.works/talenttalks now, feel like I've already burned through the first five minutes of our chat. Let's get right to it. Linda, how are you? Linda Brenner, Talent Growth Advisors 1:25I'm great. Thanks for having me. I'm super excited for our rapid fire session. Chris Hoyt, CXR 1:30You ready to fire away? Linda Brenner, Talent Growth Advisors 1:32I am. Yes. Chris Hoyt, CXR 1:33Look for those who are not lucky enough yet to know you, Linda, let's get a little background like who is Linda Brenner? What do you do? Linda Brenner, Talent Growth Advisors 1:41So I lead Talent Growth Advisors. We're a management consulting firm that blends finance and talent expertise to help our clients improve the speed and quality of hiring. So I've been doing this business for 17 years before that I worked for Gap and Pepsi and Home Depot in different operations, talent acquisition, talent management roles. Chris Hoyt, CXR 2:04You've been doing this a while Linda Brenner, Talent Growth Advisors 2:06I have been doing this a while I am what you'd call grizzled, cynical, bitter, maybe angry. Chris Hoyt, CXR 2:12Maybe a little, a little, just a little peppering of anger, Linda Brenner, Talent Growth Advisors 2:14Maybe a little of both. Chris Hoyt, CXR 2:18So what that tells me is, you've learned a few things along the way. Yes. So we chatted a little while about how you don't need every single role. Right to to necessarily be vital. Like, is there? Is there? Is there something in there? Like what would you say that not all roles are critical? What exactly do you mean? Linda Brenner, Talent Growth Advisors 2:37Well, I would say that the old paradigm of running HR, where we throw everything we've got at all the senior roles, we send the jobs to search and spend, spend $200,000, we give them mentors and MBAs and all that. And then we spread our resources more thinly as we get to middle management, and then the bottom, we just whatever's left, we just spread it like peanut butter and call it a day that I would argue never worked. Although I certainly thought I was doing a good job back in the day using that kind of framework. But what we help our clients do is connect the roles that are essential to building business value, which in almost every industry is intellectual capital. So if you're Merck, its research and development. If your Home Depot, it might be merchants, if you're Raytheon, it's your missile engineers. If you can't get hiring and retaining those jobs, right, and kill it,

This is a hodge podge of 4 Dailyddt.com writers and our thoughts on some big topics in the wrestling World.Lance Archer vs Jon Moxley. Who wins and why? At the 3:00 markThoughts on the WWE draft? 10:20Will Finn Balor have a lengthy title run in NXT? Or will KOR/KUSHIDA stop him!? starts at 36:40Who will win the New Japan G1 Climax? at 57:04 listen close at 1:10:35Predict the 3 AEW title matches and who will win the World title tournament shot at AEW Full Gear? Starts at 1:26:00Who were our 2010-2019 wrestlers of the decade? Starts at 1:54:30You can find all of our writing at DailyDDT.com. Chris Jeter can be found at https://twitter.com/cjet91Josiah MacDonald can be found at https://twitter.com/WR_Central and https://dailyddt.com/author/jmacdonald2/Bruce Hazelwood can be found at https://twitter.com/B_Lee253

Be sure to catch the Conscious Spirit Fest October 18 2020 Arizona Bell is the co-founder and CEO of Spirit Guides Media—a growing media network that's dedicated to truth and driven by Spirit—and the host of the podcast A Matter of Life and Death with Arizona Bell. A grief coach and afterlife expert, Arizona is an inspirational speaker with the message that examining death and what happens to us after death is the absolute best way to live our richest, most meaningful lives here on Earth. A rising voice in the spiritual community, she appeared as a panelist on George Noory’s afterlife expert panel at the Afterlife Research and Education Institute Symposium in 2018 and speaks regularly at various conferences and events. Arizona’s book “Soul Magic: Ancient Wisdom for Modern Mystics” is available now. Arizona stopped by on Spiritual Dope as we covered all types of things: What exactly is it about examing death that can inspire you to live your best life? How do you transition from writing for medical journals to spirituality? Different ways to pray & what exactly is OG meditation? Make sure you check out everything Arizona has going on! Catch up with Arizona on Instagram: https://www.instagram.com/p/CDblWL1H2IZ/ https://www.instagram.com/p/B-rjRW5oCOi/ brandon handley00:014321 Hey there, Spiritual Dope. This is Brandon Handley on with another outstanding guest Arizona bell, and she is the co founder and CEO of Spirit Guides Media 00:15A growing media network that's dedicated to truth and driven by spirit and the host of the podcast, a matter of life and death with Arizona bell 00:23A grief coach and afterlife expert Arizona is an inspirational speaker with the message that examine that. And what happened was, after death is the absolute best way to live our richest, most meaningful lives here on her. 00:35Arising voice in a spiritual community, she appeared as a panelist on great George Norris afterlife expert panel at the afterlife. Research Institute education Institute's symposium in 2018 00:47And speaks regularly at various conferences and events Arizona's book sold magic ancient wisdom from the modern mystics is available now or is. Oh, thank you so much for popping out today, how are you Spirit Guides00:59Hey, thanks for having me. Brandon, I'm doing really well, actually, uh, you know, you never know in 2020 with ups and downs of of everything. But today I'm doing great. I'm feeling good. How about you. brandon handley01:09I love it. Right, like 2020 if ever there was a a year where you seize the day right you take it for all that you can get out of it because you don't know what's around the corner right Spirit Guides01:20And absolutely, if you're not. If not now, when right brandon handley01:26I love 2024 for what is actually kind of brought brought to us right arm. I think there's opportunity to 01:32Do what you and I are doing on really kind of dig deep and live our authentic lives because you don't know what's around the corner. Really presented itself in 2020 that's my honest opinion. Spirit Guides01:43Absolutely. And just, I'll just riff here for a minute, in my personal life. That's how it worked out. 01:48You know i i hit rock bottom and hit a period of grief in my life. And next thing you know, I'm like, Okay. Life's too short. And it really put the fire under my butt. And I got to step in and live in my purpose. And I think on a collective level that's what's happening with 2020 brandon handley02:03Is what it looks like right a lot. There's a lot of raw files on 02:06A lot bombs and and not to laugh, but it's again just giving us the opportunity to bounce back. And so our spiritual resilience and what that but that kind of shine. 02:15But they kind of shy so I like to start these off with, like, you know, the idea is that the creator speaks through us right and 02:25Universe energies, energy, whatever speaking through us today and it's delivering a message to one of our listeners that can only come through this instance right so what is that message that you would deliver to that person today. Spirit Guides02:40This is man, this is interesting because right before this, I got on. And I do this typically 02:45Every once in a while. I forget, but it's kind of my routine to get to 02:48Get into meditated mode. Before I go on, either my podcast or somebody else's and say, 02:54Let's let the message come through that needs to be heard the most that helps the most amount of people 02:59You know, it's interesting. I've never been asked to to pick what that message is. So you put me on the spot, but um you know i i think that maybe the messages. What you kind of 03:12You said spiritual resilience. I think that that's the message of this year. And that's the message, maybe of this podcast, because that's where we started going right away. And I think just 03:24The fact of the idea that human hearts are so resilient were built in Phoenix's were born to burn and we're born to rise. And I think that it's really 03:33Really important to remember that right now, when everything is burning down metaphorically or literally, you know. So I think it's really important that we remember how resilient. We actually are. brandon handley03:46Built in Phoenix is built on Phoenix's and Spirit Guides03:49I don't know where that came from. That was 03:52That was like our archangel brandon handley03:54Was it right that's it 100% you open yourself up to it and just allowed to kind of kind of come through. 04:02And that's exactly what it is. So, whoever's out there. Just know that you have this built in Phoenix, whatever is kind of sparking you right now. You can kind of fan that and rise up out of the ashes into something more boys than you ever were before. Right. 04:18Totally. Um, so let's let them give some background, right, who is Arizona bell 04:26Yeah, are you 04:27Doing here. Um, you know, give us the lowdown Spirit Guides04:30That's literally what I've been asking myself all year. Who am I, why am I here. No, you know, I 04:37I would have said, you know, for most of my life. Arizona bell is a writer, like, that was my identity that's that's who I showed up as and then a little, little bit over five years ago, about five and a half years ago. 04:50My mother passed away. She was my best friend. 04:53She was 59 when she passed away. I was 30 so that's pretty young, relatively speaking for both of us. And we were very, very close in it. It ripped my world apart. And that was my burned down moment and 05:05And eventually became my Phoenix moment, and it gave me, like I said, the fire under my butt to really step into my full 05:14Purpose and alignment, whereas before I was just sort of dabbling, you know, I was like dabbling one foot into my spiritual purpose and the other into really messing around, and not really committing to anything and 05:27You know, just that kind of stuff. And so, you know, after my mom passed. I did the grieving thing for her, you know, I'm still doing the grieving thing, but I did that pretty hardcore. And then I woke up one day and I said okay like 05:39I'm going to do this, I'm going to do what Spirit wants me to do. So I basically surrendered to that to spirit to source to God to divine energy, whatever you want to call it. I said, All right, listen. 05:52I get that I'm here for a reason. Show me what that reason is. Bring it to me every day and I'll do it. So you know I stepped into service mode. Basically, which I wasn't able to do before I hit rock bottom. And with that. 06:05Came the starting of my company, which originally. Like I said, my background. 06:09Background was in writing. So I started a little digital magazine called spirit guides magazine, because I 06:15I was young, relatively young in the spiritual world and I saw that there was a huge void of spirituality being targeted to younger generations and therefore there's a huge disconnect because 06:26People my age millennials and younger weren't really connecting with 06:31The kinds of websites and graphics and conferences and kind of that that were sort of felt a little bit outdated, but we were hungering for spiritual knowledge so that was kind of the reason I started it. 06:42And that little Instagram magazine has now evolved to a media company we're called spirit guides media and within it. We have podcasts. We're starting a radio station books. 06:54Everything courses and thrown a festival with my good friend from conscious living PR Mona. So we just got everything going on. So that's kind of a hope I answered the question. I don't, I don't know how to fully say who I am or why I'm here. But that's a star, I guess. brandon handley07:09Sure how that that it's a lot for us to work with. Right. So, that is how you and I connected we connected through Mona, Lauren, who was one of the first guest on this podcast. 07:20And you know so super glad that we were able to get connected through her 07:25Checked out spirit. Guys, you've got a lot going on there. Looks like it's kind of a community right of built up around spirituality and. Is that what the intention is just kind of a community for, like, you know, will say for a younger generation. Is that what you're saying. Spirit Guides07:43You know, absolutely. The intention was to build a spiritual community. And even though we are gearing towards gearing it more towards 07:52Visually towards younger people. I mean, spirituality is for everybody. So I have people across the board, you know, but we did. We did kind of dominate that you know 08:0318 to 34 demographic. I mean, that's, that is what our demographic is. And of course there's outliers and the young at heart, and all that. But we did want to make it fresh and hip, you know, and that that was an intention and definitely 08:17The spiritual community aspect of because for me. My personal story is, I was the lone wolf on the spiritual path. I didn't have, you know, I wasn't raised religious I didn't have a spiritual community, as in the spiritual closet, to be frank, so 08:30I did this year I did the spirituality thing by myself. And so I really did want to create a community. 08:37For those that might be feeling the same way. And luckily, with the world that we're living in with technology. It's easier to do that, you know, like we're doing this on zoom right now and and so I'm able to hold courses and 08:49workshops and the festival, even now online and as membership community, so it's it's all able to be done online and it's it's absolutely to have a spiritual community in such a weird time brandon handley09:03And there's no no better time for us so funny you mentioned your demographics, because you're pulling off is right where I started on my demographics. Right. 09:12Right on. And that's and that's simply because I speak to my generation, right. So you're speaking to your generation, you know the language you know on the spiritual connection. 09:21From that perspective. Right. And that's not to say, like you said, there's gonna be there's gonna be people. There's going to be the outliers that you attract but like you're able really well able to speak to that specific group. Spirit Guides09:33Right but but it ends there because I don't do Tick tock. So I don't know. 09:37I don't know how much younger. I can get that brandon handley09:40Tick tock. Tick tock. Some is Spirit Guides09:43For sure. brandon handley09:44Somebody platforms right I'm and I'm doing I'm doing what I do. 09:49Exactly. 09:50So, so I get it, I get it. 09:53When you know I want to give also this kind of premise of what you were into before you got into the spiritual realm, who and what type of content. Were you writing before you got in the conscious 10:08Conscious right Spirit Guides10:09Sure. You know, I think, well, I was doing a couple things. There was what I was doing for work. I was very fortunate to get paid to be a writer. I know a lot of people in the writing world. 10:21seek that out. And what that I was writing for what pays. I was writing for medical journals and medical magazines and medical medical medical I was writing for universities, things like that. 10:34But the big bucks were in the medical field. I was the editorial director at a magazine for physicians and an assistant assistant editor at a magazine an international magazine for doctors and dentists so 10:49And, you know, with my mom passing away, she had cancer. So I was all up in the medical industry going through it with her and I just found myself writing things that I didn't agree with. And so, it hit me. 11:01For a while, I mean, I don't want to get to the specifics, but 11:06Yeah, just 11:09Just the sick, I would call the sickness industry of the of the medical industry and just a lot of things that there were ignoring about actually keeping people healthy and I had to start to believe that maybe there was a an ulterior motive to keep people sick. 11:26So I and I was publishing stuff like that, you know, and that's all up for a matter of opinion, but from what I saw firsthand. 11:35In the medical world with my mom and the unfairness. I will call it of that world I it wasn't jiving for me on a soul level to be writing those things anymore. So there was a there was a pick on my soul that was like, ding, ding, ding, like, hey, you can't 11:49This doesn't feel right and you care about integrity. Don't forget that you care about integrity. Now, on, on the flip side, in my own personal selves. I was always drawn towards I guess soul centered content. 12:03I called it love I called it like I was thinking more romantic love than spiritual, but I, I was always wanting to write about love and like 12:11That kind of stuff. And like relationships and things like that, but um I so I was doing that on the side as well. I was writing for literary magazines and things like that. brandon handley12:21That's fun. That's fun. But I'll tell you what I can. I know what you're talking about with that little prick in the soul resonates with me real hard. I was in the insurance industry. 12:32For a little bit. Right. And I was like, well, you know, you would you do demographics and you would do. 12:40Do a risk assessment on the group as a whole. Right. And there's a sick person or two in there. 12:45You're rich got jacked up with this doesn't make much sense you know these people need the insurance. We're going to raise the rates on them because they need it because they are sick because they are going to use it. 12:53Or industry codes right same thing happens with industry codes. If they're in of, you know, riskier business type 13:00Their insurance rates are going to go up because they've got the they're going to get the most well this person's gone in here. So we're gonna have to race, the race to cover that. So, um, I left, I left. 13:10For very same thing. I was like, for a couple reasons. Actually, one was because of that soul prick right to was because and nothing wrong with people getting off on work every day you know into an office, but I couldn't stand it. I was in my 20s and watching people that were zombies. 13:27Right. What are these these these a tweet covered offices, you know, walk right. I was like, I was like, if this is gonna be my toys. Spirit Guides13:35Yep. Oh, I completely relate to that. Yeah. I mean, look at me, I'm like, 13:40There's no way I can sit in an office. I mean, 13:42I gave it my go you know I gave it my best go but somehow every job i got i ended up 13:48And again, I told you this before. My mom was German. So I was raised with good work ethic. I know how to work hard and so I'd like work hard, prove myself, and then I'd be like, Listen, I gotta start working from home like this isn't working for me. 13:59You know, and somehow I always talk them into it. I guess that's a skill I have but 14:04But yeah, I wasn't meant for that either. I totally hear what you're saying and you know that that unfairness. As I said in that you as you just so eloquently described in the insurance industry. It goes, it goes in every, you know, it's like in the banking industry like brandon handley14:17Somebody who Spirit Guides14:17More like living paycheck to paycheck has to pay the fee to like have a bank account and then you know somebody who has loads of money doesn't have to pay a fee doesn't make sense that brandon handley14:28You know, you know it does. In the end, right, like, but you know we're not going to get into it. Right. 14:34But it's like, Come on, man. Um, so, so you're writing for like medical journals and all this other stuff. You have this kind of bent 14:45You go through this and they jump into the spirituality, his face. I want to want to share with kind of 14:51Peoples. And what was it like for you to begin to lead with spirituality. After what you've been doing your entire life and the Jeff overcoming fears deal with anybody was like, What are you thinking that type of thing. Spirit Guides15:05Oh, big time. Yeah. As far as overcoming fears. So I'll just say a couple things I had the idea for spirit guides 15:14In my head tagline AND EVERYTHING FOR YEARS. YEARS. YEARS. YEARS BEFORE. My mom passed away years I knew I wanted to do it and not even that I wanted to. It was like it was just implanted in my mind my spirits like you're gonna you're going to need to do this. 15:28And I started to get worried when the because i'm a i'm an idea person. So I get lots of ideas. I was starting to get worried when the idea didn't go away because 15:35It doesn't go away. Dang, it's meant for you, you know, brandon handley15:38So, Spirit Guides15:39But I was too scared I was making pretty good money to be creative, you know, who am I to do this. And also, like I mentioned, I'm in the spiritual closet. Okay, I'm a party girl. 15:50On one on one hand, and then I'm a spiritual girl when I go home like it. I did not have spiritual friends. You know what I'm saying. 15:58So there's a lot of fears to overcome. But again, when I got that asked my ass kicked by grief and loss and seeing death firsthand. It was like, all right, you got to live your life and you got to do this. So I basically like 16:13I just kind of like came out of the closet and like didn't like I didn't even make a thing of it like I just was like one day I owned a spiritual media company. 16:22And, you know, some people were like, what are you getting up to these days, you know, but it was it was a leap that I took private privately and probably shocked. Some people when I did it, but I didn't want to go around having to explain myself to a bunch of people so brandon handley16:37That makes a lot of sense. Um, and you're a lot of different types of coaching business Christians question spiritual around to like you know don't have to go share your ideas with others. I'm just go do it right again. Good. 16:51And that was Spirit Guides16:51That was what I chose to do in that moment, because it honestly it made the most sense. brandon handley16:56Of it and then so 16:59You start, you know, I don't know how somebody just goes to earning a 17:04media company, right. So what was that process like did you have to get investors or she is fired off like 17:10On to the Instagram bit or did you find some people to back you, that type of thing. Spirit Guides17:15Now it was completely driven by spirit. And again, I was in surrender mode by that point. So I was like, 17:22I had an arrangement with spirit is like if you want me to do it. You got to bring it to me because I'm not going to go around. 17:28Chasing after all this stuff. So I'm very fortunate that my brother and business partner is a tech developer. So I had that 17:37And I basically called up one of my friends who was a another co founder who became another co founder with us, who I knew was into spirituality and could handle you know some of the things like social media all this stuff. And we just got together as a trio and and literally it was 17:54You know, like guerrilla style startup and 17:58And now the third party left, and it's just me and my brother and we're still we're still running it in that way. And I like that way. I mean, I wish I could sit here and tell you that I had some 18:08Big plan, you know, I, my German mom would have wanted me to have a better laid out plan. But I went with it. You know, I just, we just started on Instagram and started hyping it up because that's where all the kids were and we were trying to, you know, 18:24That's where the kids Billy says where they used to hang out with. So that's where we were talking to, at that time, and 18:30We started to get a following. And then we just launched and and honestly all all I had in mind was to launch a digital magazine. 18:39And because I was a writer. That's all I wanted. You know, and I eventually wanted to write books and stuff. But from that is like all this stuff because I made that arrangement with spirit. 18:48Now I'm like podcast Aston radio station and festival. All these things were like, not my ideas are now they've overrun the thing. So now it's like it's got a mind of its own. brandon handley19:00Reminds me of the Michael singer. Yeah, sort of experiment right um 19:07So talk about what is surrender. Spirit Guides19:11What is surrender mode. Well, I think there's two kinds of surrender mode. There's a surrender mode where we think we're surrendering 19:19Where we say we're surrendering which was me a lot. I mean, I was 19:23I've always been drawn towards spiritual and esoteric stuff so I knew I was writing before my mom that I was writing you know happiness is surrender. That's where you find happiness, but I wasn't doing it. 19:34I wasn't doing it fully. And I only realized that when I did it fully in that was when I had to when I had to fall to my knees. 19:43Because there was nothing else there and, you know, Marianne Williamson, I'm probably going to butcher the, quote, but she says something along the lines of 19:51There's a certain desperation that's required before you're ready to face God and something like that. And that's how I felt. And so to me, that is surrender mode where it's 20:02I am here to serve. 20:05Your like basically I'm using my free will to serve your will spirit. 20:12So it's 20:13To me, that's true. Surrender mode, not just like, Oh, it's okay. Let it go. That bad thing, you know, but actually surrendering to a will, that's greater than your own that's greater than your own ego as well and showing up for it every day reliably brandon handley20:29How do you show up for every day, right, like so. I get it. I love this. I love that. I love the idea of 20:36You know surrender. And it's really kind of how we started the podcast right now less fear talk through you to the listener. Right. And then that Phoenix between now and then there's a. It's kind of like the let go and let God right 20:50Right. brandon handley20:51But to actually, you know, to say it's one thing Spirit Guides20:54How to do it. brandon handley20:55How to do it without freaking out, man. Right, without freaking out because Spirit Guides21:00I never said I didn't freak out. brandon handley21:03I love it. So, um, Spirit Guides21:04But I will say this, I will say this. I mean I I wake up every morning and I meditate and I pray, basically I do that combo and and part of my prayer in my meditation is to say 21:19You know, use me how you want to use me today. 21:22And so that's a way for me that's like a action point for me every morning to state my intention which matters a lot that I'm here to be used for spirits will basically. And so whatever shows up for me that day. 21:38I'm going to do it. brandon handley21:40Yeah assessments. Nice. Right. Um, and then the other part two is 21:50Just the idea that these things keep opening up for you. And I mentioned kind of the surrender experiment from 21:56Michael singer. And the reason I mention it because once you kind of open yourself up to it to be used to be used in service through this universal power. 22:05And I love how you said you know I'm not going for it. It's going to have to come to me right 22:11You said you know what you want. This is what I want. But you know what, I surrender for you to show me the way type of thing, you know, talk a little bit about that because I think that that's 22:21That's very important. Right. I'm a big fan of the idea is like its first of all, most people won't like you said, you know what you want it right you know what you want to do you want to be a writer. 22:31You wanted to start this media company and dig into it, but you didn't know how, but now you got it. Is it fair to say Spirit Guides22:39Yeah, definitely. brandon handley22:40And so this is the point that I'm trying to drive home is that you don't have to know how, but you do have to make the decision that that's what you want a life and that's what I feel like you've done Spirit Guides22:51Right. But I agree with you. You don't have to know how I am living proof of that. You do have to know what what I will say is that asked 23:00For what, when I sit in prayer and meditation every day. I mean, I feel like that's a crucial point 23:07Because we're 23:09I had to. I had to. I didn't know that I always wanted to be a writer because I have that God given skill. 23:16You know, so that's a, that's a natural way for me to go but 23:22I didn't know. I didn't even know what necessarily either. I had to listen in meditation, like I didn't know that I was going to start a media company. 23:30Or a you know that I was gonna, I didn't even know was going to do a podcast. I didn't know the podcast was going to turn into a an internet radio station. I've got those downloads and meditation and prayer. You know what I'm saying. 23:42So, but, and I will, I will circle back to the one thing that I did know is I knew I wanted to be a writer, and I knew that starting this digital magazine basically 23:53would grant, grant me a following. And I knew that in the publishing world today because I had been told this by writers by published writers that you have to have a following to even get looked at basically 24:04Well, and the magic numbers like 10,000, you know. So what we hit 10,000 and then it just kept expanding and expanding and expanding and I was so damn busy. Next thing you know, we're at 50,000 followers and I'm saying to spirit, listen. 24:20I still haven't written the book actually haven't even written 24:23So I'm not going to go around chasing a book deal if you want me to write a book you bring it to me. Now that sounds absurd. 24:29But three months later I had an email in my inbox, saying, hey, we have this book. It's already sold to this major publisher and we think you're great to write it, do you, what do you think brandon handley24:40So they have the concept of the book. 24:42Yeah works on a writer and they needed a writer. 24:45And you read it. Yeah. Spirit Guides24:47And that's the thing these days, they already sell the concept of books, but you know now that sets me up to write the book that I want to write to write the books that I really want to write, you know what I'm saying. So 24:56It's a pause for a second, though, because you know brandon handley25:00There's also the again. 25:04There's, there's the idea of, you know, feeling a little bit of a law of attraction space, making the demand was fear, right, or like the idea of you asking it is given and just let it come to you. 25:17Right right hand to me right if I'm coming from a law of attraction space. I'm like, Hey, I'm here, how to end up here. You're living example of this right and or of 25:28Trusting the universe is another right as like your benefactor, you're like hey universe. This is what I like. You can just go ahead and have that show up. I'm not going to go chasing it 25:40But then it shows up, and you're like, Well, what's next. Spirit Guides25:43Right. And that, that means that means it's for you because you you can go out there and say hey universe. This is what I want. 25:52I'm not going to chase it bring it to me and you're not, you might not get it. 25:57Because it's not meant for you. brandon handley25:58And that's great too. Right. Like I make the lines of, you know, if I would have had a lot of money. When I was younger, or like an open like have liked it. Like, I felt like I wanted, I probably would have died. 26:11Like, I mean, right, it would have been a bad. So the universe is like no 26:16No, no bad idea, right, you're not ready for that. Sorry. 26:20Yeah, and or we don't want you right now, right, you've got more things to do. And that's, that's another thing that I kind of look at this as like if you made it this far in your life and like you're 26:28Still kind of wandering around. I like you know for the for the person that is 26:33So meaningful life, you know, perhaps there is and you know you guys start figuring that out because there's no reason for you still be here. 26:40One 400 what a trillion to be born and make it through like not get hit by a car or a bus eaten all that crazy crappy thing that G and just in some of whatever we know what you're doing out there. Right. But you've lived 26:52And and and and so you've got a purpose and to live it. So one of the purposes that you found is by going through, you know, kind of hitting this rock bottom right, I want to just 27:03dive off dependency the grief coach and afterlife expert aspect of it because we haven't yet. Um, let's talk about how you ends up even there. Spirit Guides27:12Sure. I mean, it's kind of a wild story, um, 27:17Because I, I didn't want to end up there that wasn't I joke. I never thought in my life. I want to be a grief and afterlife expert. 27:26Can can promise you that. But, you know, after my mom passed away. And after I did the really hardcore grieving for for a while. 27:36I just, I think, you know, I had already started spirit guides and I was like, you know, 27:41Like, I want to go train to be a grief coach and it just kind of came to me and I was like, all right, I'll start looking into programs and I did and I found one. And I went and I liked it and i and i just got trained. You know, I just did it, but 27:55But, and I wasn't even 27:57I didn't even know what I was going to do with it. I just felt intuitively intuitively nudge there. So I did it. And then shortly very shortly after I had a medium ship reading 28:09And the medium. Then in the middle, in the middle of it. She's like, and she's a very, very, I had to wait a year to get a meeting with her. She's a very, very popular medium and 28:23In the middle of that she's like, What are you doing, I need to 28:27And she's like, I'm so I'm not gonna take up your time of your reading. But after this. I need to talk to you what you're doing. Like my spirit guides are telling me I need to talk to you. 28:34So we end up having a chat and she's like, Oh, I told her about spirit guides, like I've been trying to reach younger people, and she's like you and then a week later I got an email from her. And she said, I want to invite you to be to speak at this afterlife conference. 28:49And I was like, 28:51I'm not 28:54Know that, like, I'm not qualified to be here and she wrote back, I'll never forget it. And she's like, Arizona, my dear, I have been told that you are going to be a very profound afterlife researcher and you need to be at this event. And I was like, what 29:07So I went to this event to and I sat on a panel talking about spirituality, like in younger generations and my mind blew way open because I didn't know much about the afterlife, other than 29:21My mom had died. I hope she was still alive and I went to a medium to find out, you know, 29:26So I guess the, the, that's the long answer. The short answer is, like, Spirit just drove me there and And ever since that first conference, it was just so obvious that that's what I was going to be doing that I had a place in that world for whatever reason. brandon handley29:43So along with being a CEO media company you're also doing like this grief coach. Is that right, Spirit Guides29:51Yeah, you know, and you know, I hadn't dove into the coaching part as much as I wanted to. Originally, just because I have been so busy now with 30:03And and people grieving everything because grief, you know, grief, there's a misconception. That's grief, just for 30:11a loved one who's passed away grief is for any change dramatic change in your world, which we are collectively experiencing like all of the changes right now, so I am 30:24Drawing more back into that coaching aspect and I'm starting to get some things lined up in that way because I think it's so important and and I've been basically advised by all of my spiritual advisors that that's something that I need to get going on right now too, so brandon handley30:40I love it. Right. So just a little bit about what it means right to 30:45Examine death and use this kind of as a catalyst to live our riches, the most meaningful lives. Spirit Guides30:53Sure. So what people don't know is that there's so much afterlife research out there. 30:59It's not mainstream so we don't hear about it or you know it's not it's doesn't get MAJOR FUNDING so we don't hear about it, but there's so much independent afterlife research outfit out there and there's so much documentation that to me proves that consciousness exists beyond 31:18beyond physical death right i totally spaced out your question, though. I'm gonna go go off on a tangent 31:24Oh, Spirit Guides31:27I get into my afterlife brain. And I'm like, Okay. brandon handley31:30So before I let you go into the next piece of what would it so somebody wants to go buy some information for themselves in the afterlife research. Where's the first place that you would direct them. Spirit Guides31:43So there's an. There's an organization called the afterlife. Research and Education Institute AR e AI and they are great starting off point. 31:53I feel bad because I didn't fully answer your last question, but my mind. brandon handley31:56Told me Spirit Guides31:58But, uh, anyway. So that's a great place to start off at 32:02And they, you know, they are doing research, their funding researchers, all kinds of stuff and and they're just signing up on their newsletter. There's also 32:11There's a newsletter that is run by a couple in Australia. That's really famous. It's called the Friday afterlife report and every Friday, they send out a newsletter of all this afterlife research that's either 32:23From the past or that's come up in the past week there's tons of it out there. So those are the two places I would start the afterlife report. It's with Victor and Wendy's dammit, and then AR e AI afterlife. Research and Education Institute or brandon handley32:38So the question we had was, um, how's examining death. And what happened was the absolute best way to move on. Spirit Guides32:48So, yes, yes, yes, yes. See, now that's a very important question. That's why I was having a hard time letting it go. Um, it's so important because of all the research that's out there, which is what I was getting into. 33:02It proves beyond a shadow of a doubt in my mind, from what I've seen. And what I've learned and what I've experienced and what I've researched that 33:10our physical bodies dies die, but our souls. Do not that we continue to live in the afterlife. Okay, so with that being said, the information that our loved ones that spirit guides 33:23That Spirit Guides33:25That arc angels, all of these beings and entities that are in on the other side, the information that can be channeled through them is so vital. 33:37To how we live our best lives. So it's, it's an interesting paradox because we don't tend to think about death or the afterlife until we're faced with it because we're so busy thinking about life and 33:47How we can live our best lives, but from what I've learned is that we can learn a lot about living our best lives from that wisdom that comes through the other side. 34:00And it's a shame that people I feel it's a shame that people my age don't get to do that very often because I'm the youngest one at these events. Okay, like 34:09I still don't know many people that have lost their primary you know parent or something like that, that in my age group, and my peer group so they feel like they are 34:19getting robbed of that wisdom because they're not going to go looking into the death or the afterlife. So I do kind of feel like 34:26It's my job to sort of bridge that gap because there's so much knowledge about how we can best live our lives that comes from looking at those more taboo topics. brandon handley34:37You know what's funny to me is just this morning I was listening to a song, ya know which one I listened to so many um I got a Swami the chain. I'm the 34:49But the idea is that, like, there's one in 1000 that's capable of kind of taking this information right that the what you got. Right, so 35:00You're kind of the light is lighting all those around you, as it were, with what you do. So I think that that's kind of the challenge, no matter what age group is 35:09Right when you when you kind of stumble across this you know it's like you're saying you're like everybody needs to know that you can live this magnificent way. Let's follow me. We're gonna sneak in and and 35:20Rightfully nobody's like I was like, no. 35:23Um, but what I want to hit on though is that, you know, when you experienced this grief when you experienced though your mother's passing 35:36I guess like ripping the veil right between you and the spirit world and 35:42Would you, would you explain it like that. Would you describe it like that. And would you 35:47Would you describe your experience with trying to share this information with other people is being challenging and not being able to accept it. Spirit Guides35:56Um, 35:59Yeah there it was totally an unveiling will say brought me so much closer. I mean, it was even the night, my mom passed away I her apparition came to me and I was awake, like, and she came and hugged me so the veil yeah it thinned an immensely immediately. 36:20Has the information been hard for me to get out and for people to accept. 36:27I want the answer to be that it's been really difficult. Like for dramatic effect, but it hasn't it hasn't. And I think that's because 36:37I'm attracting the people that want it. I'm not, I'm not trying to go out there and be a missionary or 36:44Or an evangelical about anything, you know, and I have zero religious ties or affiliation, which is interesting with afterlife. I mean, every, every 36:53Every serious spiritual or I'm sorry, every spirit serious religion has believed in the afterlife and has after life. 37:01Philosophy and I think that, you know, obviously, a lot of people thrown out religion in their lives. And I think that was kind of like we threw the baby out with the bathwater, kind of thing. 37:10So I'm not, I'm not attached to any religion or anything like that. So I don't think that I come off as missionary. I just think I, I tried to share my authentic experience and people who are looking for. 37:23Some answers to their own grief. They find me and it's so far the. The result has been one of comforting for them, rather than 37:34You know, combative or I don't believe what you're saying. So I maybe I'm fortunate in that but you know it hasn't it hasn't been too difficult. It's actually been very rewarding. I think brandon handley37:44I can see that, especially online. What about a person Spirit Guides37:48Well in person. It's like I'm 37:49Preaching the choir, you know, I'm going to 37:52But I will say this, I will say, even in my because I told you about my history as a, you know, being in the spiritual closet and everything, even the people in my life who like my family who's known me forever and 38:02You know weren't into these things at all. They just by osmosis have 38:07By coming to my events by hearing my podcast, things like that. And now they're there, you know, exploring their own stuff and their own afterlife. And now they've 38:16Had certain people passed away and they're reaching out to mediums and investigating like oh yeah I remember Arizona said this, so let me invest it on my own. So it's kind of like planting the seeds, you know, brandon handley38:27Not 100% i think that what you've done is, is by your by leading by example you've given them permission. Right. 38:33Yeah, showing them that you can step into the space without going on claims. 38:39Right, right. That is a good that it can be a good thing. Um, I like that you kind of touched on, you know, kind of these religions and throwing the baby out with the bathwater, and 38:51As far as I can tell right religions are kind of like this. 38:56Again, just like one of the thousands going to kind of understand this information right and then my kind of wants to do this just the whole 39:03You know, when the student is ready, the teacher will appear right and then does you like Panda hated that lines real 39:11Quick. Um, but the thing. And I think that's the attraction of some of the Eastern philosophies right because they've been so the console like 39:19Christianity bad, you know, the pope did this and you know those priests did that and all these things so that like they just won't accept it, even though, like the exact same thing as being in 99% of the same 39:30thing over here and like these Eastern religions and they're all if you got a contract is out, man. Look what I found, like 39:36You know, so I think that it really gives us people the opportunity to framework right for for their space. 39:43And for everybody else is kind of rejected if there's people like yourself, and I don't like, well, there's this other space. We can hang out into what's been said and all these other places, but you just want to have this different same conversation. Let's do it. 39:54Right, right, right. Um, 39:56Let's talk about 39:57The fest coming up. So this is podcast, I'm probably you know this weekend, which will I know the dates are like 928 or something like that. 40:09But you know what's the festival. Let's talk about what you got a Spirit Guides40:12Spiritual brandon handley40:13On 2020 Spirit Guides40:14Cool. Yeah. So it's the conscious spirit fest. It's a collaboration between myself. 40:20And my company spirit guides media and Mona Loring and her company conscious living PR and so it's conscious spirit fest. It's on October 10 or no, it's not. It's on October 18 I was thinking 10 for October is on October 18 2020 40:36It's a Sunday, and it's basically it's an all day online virtual festival, because that's what we're doing now virtual all day long and 40:45We're so excited about it. We basically curated the event that we wanted to have right now. 40:51You know we are lonely and isolated and we do need spiritual community, one way or another right now. And so we wanted to build something for people to 41:02Unite and people who who are want to focus on Unity right now in this crazy polarized role. And so we've. We have everything from yoga in the morning to guided meditations to sound healing to breath work. And then we have amazing speakers that are talking about everything from 41:21How to deal with this pandemic burnout to energy protection for light workers, we're going to have a medium come and do live medium ship readings and we our keynote speaker is column Adele, who's an astrologer, and he's going to be talking about 41:38You know the astrology coming up, you know, for 20 2021 and all that. And in astrology in these uncertain times and what what what we might have to look forward to, you know, the good, the bad, and the ugly or whatever. 41:51So, so, yeah. It's basically a day for everybody to come together and do all things mystical and create a spiritual community and 41:58And hang out together. So we're really, really excited about it. brandon handley42:02Now this sounds exciting. Like I said, you know, I think I saw Mona's paying off on Instagram. I saw start following it, and it seems like you know 42:10I love what you guys are putting together their talk to me a little bit about the astrologer, I think he's got like a little bit of a baton. What's his What's his Spirit Guides42:17So called Collins handle on Instagram is queer cosmos. And so he has he's he's and he is 42:24He's an amazing gay man and he started doing astrology for the queer community and which is was novel at the time, you know, and but more than that. I mean, he is 42:35He's one of my favorite guests have on my podcast. I'll say that right now. He's so enjoyable. He's brilliant. I mean IQ off the charts and he's he's so fun. So anytime that he's around. It's a good time. And I definitely recommend following him on Instagram at clear cosmos. He's great. brandon handley42:55So yeah, I remember that you're seeing them and chocolate. 42:59Yeah. brandon handley43:00Funny Guy when I grew up. I grew up, like in the gay community, you know, was out in San Francisco, San Francisco in the 80s right and and the one thing that happened out there was like my mom was an altercation with 43:16Her significant other, at the time, and he ended up by children and stuff. And so I ran across it, you know, the neighborhood and got these guys on the bed and they came. I can't rescue my mom so 43:28Oh wow, for the rest of my life, you know, gay guys have a 43:30Have a soft spot in my heart. Right. And it's just been in that community. It's, it's fun, right. Like, I mean, Spirit Guides43:36Oh, there's no doubt about that. brandon handley43:37So it's always a good time. 43:39See on 43:40Where, you know, should I send people to come check out more actually know what before I do that, 43:45I've done this for a minute, just because you know so the idea to have spiritual though. 43:48Is that you get this kind of you for high thru spirituality. Right. And that's like on the on the take us a spiritual dope is about that and then like 43:58You know, what's your spiritual hit right like and it talks about meditation, but when you when you're connected to source where, what does that look like Spirit Guides44:08Whoo. Yeah, there's, there's two for me. So definitely meditation. I'm a avid meditation or 44:15But their original Oh gee, writing, man. That's my space. That's my timelessness, that's the 44:20One place where I don't care if I haven't eaten and that's saying a lot. I love to eat. You know what I'm saying. Like that's that's the time where time flies and I just 44:30I'm in so much joy and I'm so inspired. I'm in spirit. You know that's that's where it is for me is when I'm writing. And so this man I'm preaching to myself right now. I got to clear it more time in my schedule to do it. 44:43But yeah, that's my spiritual dope for sure is is being in that creative zone. 44:50I love that question. brandon handley44:52Thank you. So the idea that too is like i mean i would i would i would say that 45:00You know, create you are creators right 45:03Yeah. And then when you surrender to that creativity. That's 45:08within you, right, that is source flowing through you. Is that fair to say Spirit Guides45:13Oh yeah 100%. I mean, we would we call God the Creator. And if you look at metaphysical principles as above, so below. We are here to create 45:26You know, and that's why that nine to five working somebody else's dream and fluorescent lit room didn't work for me because I felt that called to be creative. I felt, what am I doing here, if I'm not creating brandon handley45:37Something Spirit Guides45:38And now you can be creative, creative doesn't mean writing or painting all the time, creative can mean coming up with a scientific cure for cancer or whatever, you know, using your creative brain. You're in passionate about it. And so I absolutely agree with you. brandon handley45:52I love that you hit on life because 45:55People don't always recognize that they feel like creativity has to be writing painting singing, dancing. Spirit Guides46:02Brain, the arts. brandon handley46:03The classical arts 46:05Yeah, right. But 46:08And I know as somebody one day. 46:11You just got it. What is it that you'd like to create and I'm like, Well, I'm not very creative like 46:14You know you're raising kids are doing this that the other than your training things right, you're making moments, you're creating moments I mean creativity is more than, you know, put a pretty picture right so I love that you hit on that. Thanks for hanging on that. 46:29Yeah, what type of meditation do you do it, you Spirit Guides46:34Got just you didn't do not asked me that question. 46:37I am I am not. 46:39Trained in meditation at all. I'm self taught and 46:44For whatever reason, I'm pretty good at it. I just I lay down you can see my bed back there. I lay down horizontally. I don't sit in lotus position or anything I lay down on my bed. 46:54I play some Native American flute music and I go in 46:57Los brandon handley46:59That's great to write in terms of meditation or a feeling it's got to be done a certain way or like, yeah, I did a really shitty meditation this morning. Spirit Guides47:09I i think 47:11I think I you know it's the keep it simple, stupid like that's that's been my philosophy for 47:17My spiritual path and it's what's worked out for me. Like I and I you know in my company I've seen it all. I promote people that do it all. I'm talking like all the all the modalities and the 47:29Divination tactics and all this stuff and I'm Oh gee prayer and meditation and you know we all just got to do what works for us. brandon handley47:38To so they 47:40Just show us what your prayer. Looks like I always say this because I think of this Norman Vincent feel kind of skip 47:49It's not as good. It's like when he's doing his own in power positive thinking thing. 47:53And talks about this lady testing because you when you pray you don't like out there like a beggar. 47:59You know, you're like oh please give me all these things would you like you demand you know much very somewhere, come what you're talking about, like, 48:07I'm not going after it. It's got to come to me like these are things I want you know. So what's your, what's your prayer look like. Just out of curiosity, Spirit Guides48:13Yeah, I mean it's it. That is a good point it start, the only it starts always with gratitude. 48:20Always with gratitude and and then I do go into my demands. I do feeling that I've, I've had the shift from beggar to 48:30You know, this is, this is what I this is what is going to be brought to me and I, and I've learned that over time through spiritual mentors, saying, you know, you 48:38This is yours for the taking. You can you demand that so I start with gratitude and and I pray for you know what I need. In most of the time that's to take away my 48:50Worries and stresses and concerns because that's the only thing in my way. So I do pray for that to be taken and I pray for the people that I love and I pray that 49:02You know that love walks before me wherever I go. And then I pray to be used, how spirit needs me. And then I say, thank you. 49:11Yeah. brandon handley49:12Um, this will be like my last question. 49:17So when you. I like the idea of writing when you write 49:24With a pen in hand right or doesn't have to be. But I feel like that's what I'm most connected. I like to call it cosmic record player. This is my cosmic needle right 49:36You know, do you have a preference of writing by hand or typing. Spirit Guides49:41I'm 49:43I'm right differently. I write, I write both ways. And I write for different reasons I I write. I typically write 49:52Pen in Hand in my journal when I'm writing for myself and nobody else if that makes sense. And for my own clarity and my own as you say connection. 50:03But it's all about the computer for everything else. 50:07My hand hurts too much. brandon handley50:10Out of out of curiosity, right, like yourself. Once Spirit Guides50:13I do agree with you though there's there's different 50:16A whole different vibe. When you got the pen in your hand. Right, right. brandon handley50:20Now, and look, I mean, it takes a lot to to write Tom by paper. 50:27Pretty fast, man. Spirit Guides50:28Yeah, exactly. brandon handley50:31Okay, so where we're gonna need to go a couple places or warm place. So we're gonna go to find you and the spirit fast. Spirit Guides50:39Sure, I'm okay. Ultimately, you can go to spirit guides media.com for everything that I do. And on top of the navigation. 50:48At spirit guides media com you will see a link that says festival and that is where you can learn more about it. You can see the lineup. The full lineup. I didn't touch on everything. 50:58And also purchase tickets and we are offering a sliding scale pay what you can because times are tough and that is 51:05I feel the responsible thing to do. So we have that offered and other than that, you can find me on instagram at spirit guides media or my personal one is at underscore Arizona bell. I think that covers everything brandon handley51:20No. 51:22Um, well, this event view digitally after the past Spirit Guides51:28Great question. Can't believe I forgot to say that. Absolutely. So if you are able to catch none of it live or half of it live or all of it live and want to watch it again. We will send out a replay of the entire day video. So you'll get to see it all. brandon handley51:43Awesome, Arizona. Thank you so much for stopping by. Spirit Guides51:45Thanks, Brandon. It's been a joy and a pleasure.

We would love for our audience to avoid the mistakes that we've made where possible. Because it's not just a mistake like it's all about failures and learning how to fail. and failure is a good thing. But we're talking here losing money because of failures. And I mean, obviously, we want to avoid that where we can. You can find Jason here: https://www.lasertunedconnections.com/ Joy can find Joy here: https://www.joynicholson.com/00:00Hi everyone, we are back with another episode jam-packed with information today, I and Jason are going to talk about the five ways to start a business right? And how to actually not start a business. Hi, Jason, how you doing?00:14What's up Joy doing good, how are you?00:15I'm doing good, thank you. We have both been burned with businesses in the past while like you know, like the wrong and the right ways of actually starting a business. And we know what you should not be doing. And we want to help you guys to potentially avoid the mistakes that we've made. Because it's not just a mistake like it's all about failures and learning how to fail. And you know, finally, failure is a good thing. But we're talking here losing money because of failures. And I mean, obviously, we want to avoid that way we can. So Jase can you tell us something like, what is your biggest mistake that you did the first time you did a business you know, like, what was your biggest the wrong way that you started? What was your biggest thing?00:56First, I just want to add on to what you just said. Yeah. Starting out of business. It can be very intimidating. I mean, not only you trying to figure out what business to get into, well, let's just assume we're doing an online business. Yeah. What we're going to be selling or promoting? Who do we listen to? Who do we know? To listen to or not? I mean, there's just so much information out there, nevermind the stuff that you're going to get online. You're going to get stuff from every avenue in your life, especially from the people that don't even know how to turn on a computer. You know, what do you listen but some of these people maybe like people that you respect the most in your life, your parents or whatever people that you think, well, these are the more intelligent people that I know in my life, I value what they have to say, very, how do I defuse what's right what's wrong what direction. So this is very important. So back to your question, the biggest mistake that I ever made in starting an online business or starting a business in general, because my first business wasn't completely online is chasing the cash and making that primary making money the first and only objective. Yeah. That is quick to lead you down some ugly, ugly paths, they will lead you down these five huge mistakes that we're going to talk about today. So that would be where I started off wrong, I think. But of course, when you're, maybe you've come to a point now you've decided to start an online business because it hasn't worked for you in brick and mortar business or wherever you were and you know, you're in a tight spot right now, money might be the driving force. But this is not where your thinking should I start for a successful business.03:11Yeah, I completely agree with you. And that's exactly the mistake that I made is that I want to make money, see the quickest way to make money. And it was the biggest mistake I made. Because yes, that is a drive for people when they start out, because it's like, normally what is it is like, either quit my job, or I lost my job and I need to figure out how to make money because there are not other companies that I can apply for or for work, or whatever it is, right? There's always something that money is a driving factor. But if you apply, as we say, we're going to talk about five things today that is the wrong things, basically, that you should not be doing starting a business and if you just change your mindset, a little bit about this, you will understand and realise that there is a right way to do something and yes, you will still earn money, but the money is going to come automatically because you've just you know I've done it the right way. So let's talk about this Jase because I think this is something that really struggles and I mean, I've got I know people that are really struggling to start an online business because I literally got I'm not even joking they are not even on Facebook like they don't know anything online or tick because I've just never been in that space. But you know, it's incredible there is a range of people out there that really wants to start a business and they have no clue because everything out there is so overwhelming. You know, there's just so much information out there. And what do you do if you have no clue? So number one, is basically being interested in the product, what's your feeling on that Jase? Like if you're not interested in a product, what do you think will happen?04:40Listen, if you're not remotely interested in what you plan on selling or promoting, you're not going to care. You know, I'm not interested in salt shakers. There are hundreds of different kinds that kinds of salt that they dispense how they dispense the salt, the types of salt that you use on different meats? Is it Himalayan salt? Is it pink salt? Is it salt with 64 of the major vitamins? Or is it the salt with the A? Is it NACL sodium chloride, which is just table salt, which is garbage. I mean, and I don't love anything about salt and I'll just wrap that off to you. If you don't have an interest in the slightest about what the hell you're going to sell. Number one, you're not going to want to learn about it because you just don't care. I don't care what Avenue the information is coming in, whether it's magazine or online, or whatever it is, you just don't give a shit. I don't care about salt. I love to cook so I do care about salt in some ways, but definitely not enough to sell it. So number one, you're not going to be interested in learning about the product. And number two, if you actually have to make a video or get in front of somebody to sell them a product that you don't like. It's gonna come up people buy you first.06:11I'm laughing so much because I can just imagine Jason sitting there trying to sell salt shakers because06:17it's just not going to happen. I have this thing when I teach my students is that if you're a man, you're not going to sell bally dresses. I know this is a weird analogy but you know, it's like if you're not going to sell bally dresses if you're not interested in bally if you like love camping or you love fishing or sell things related to what you love, you know, even if you don't have a passion, it's okay to not have a passion you know, but at least sell that interesting product. I mean, me and Jason started off selling a mutual product and we both love the product. But this is the other side of it. Even though we love the product. We don't make money selling it because we just don't sell it. Which is the ironic part right?06:58We've put out so much information on this shit, it's amazing.07:04We have a Facebook page of like, hundreds of posts, like literally, and this is like a failure in itself    because we put Facebook ads into this Facebook page and just like teaching people about, you know this product and are we making any money?07:21Yeah, looking at the numbers at the end of the month, it's like 20 posts 500 what do we sell? Nothing. I have none. Do you? No nothing.07:36It needs to be we had some inquiries, but and even though but this is the thing, even though we like the product, you know, it's like a thing that we enjoy. It's not something that we really interested in. It's like you said like, I like salt I cook with salt but I'm not interested in salt. There's a difference, guys. So, I mean, if you love to fish, but you're not really interested in fishing, then it's not the same thing I don't want to buy a lower from you.08:06It's hugely important and it sounds funny but you know, when you're promoting something that you like or remotely interested in, when education about that product comes your way, you will naturally want to listen. Exactly. To take in that information. You know, if it's something that you're not interested in, you're going to let that go in one ear and out the other. So when you're choosing this product, if you haven't already, make sure it's something that you can get into and get behind and speak intelligently about for God's sake, if I am talking to you about salt, let me know that you've had some in your life, you feel it's important.08:48And it's true like I said to Jasen before we started actually recording this episode, I had somebody that approached me on driving organic traffic to my Facebook because he's selling this but I'm looking at his Facebook profile and it's got like two or three people liking his posts and I'm like, dude, how can you teach me to drive traffic if your traffic sucks and I'm not knocking the guy's obviously just bought into this opportunity. And then I asked him like, I didn't really care to drive traffic and I'm like well then don't sell this product because you can't sell something that you don't have the interest to do. I mean like it just doesn't make sense. You can't do it. And this is the thing so just be interested in a product you know, even if it and like I said, we had a mutual product, we sold this product, and we didn't make money selling this product because we weren't interested in it. And it's a great product. We both have it we both love it. We both use it every single day. But do we are we interested in it? 09:43We promised ourselves once we hit X amount of sales, we would go on an amazing vacation with our families. Guess where we never went? On no vacation.10:00That's a failure in itself, right? Think about this, I, we talked about failure before, that's a failure, but we can laugh about it because we actually appreciate and understand where it comes from, you know. So funny. Okay. It's very true. Also, remind you guys, please subscribe to the channel if you like our videos. Number two is that what we have is the site where your weaknesses in the process? So, you know, where is your struggles, you know, if you start an online business, think of where is your weakness is it technology is a piece of product information, you know, whatever that weaknesses, what is your weakness? So, I've got a programme, which is called four pillars, which is our Facebook group and all of that stuff, which is teaching people how to be time management and teaching people funnels and marketing and traffic. So think of your weakness, you know, you might have a weakness in something completely different. You might have a weakness where you didn't even think it was a thing until you started an online business. What's your feeling on this Jase your weakness?10:57No, no, I agree. I mean, and, and for every one of these it's fair to look at it as you know, not only what are your weaknesses, but what are your strengths. And though I mean, if you're coming into an online business and you know, you know quite a bit about a product, that doesn't mean that you know how to market it, it doesn't mean that you know, how to keep a schedule about how to keep on to that marketing. And it doesn't mean that you know how to talk, it doesn't mean that you know, how to talk to somebody else about it to get them interested. That's something completely different. You might know a lot about salt. Do you know how to present to me all the facts about Himalayan pink salt to get me to buy an ounce of it? Or do you just know that it tastes good, and it's good for me? There's a lot that goes into not only knowing about the product but how to market the product, how to keep on on a daily basis with growing this business. And so it's important to know where are your weaknesses in the business cycle revolving around this product?12:04Mm-hmm, exactly. And I mean, I coach students and I've got quite a few students that they really suck with messaging people and getting themselves out there and having that persuasion. This is how Joy talks about you.12:19No, but the reality is, I was the same not as funny, right. But I was the same. You know, before I did, like, I'd had sales before. But before I had my sales thing, I didn't want to speak to people about anything like my product knowledge was off the charts. I knew so much about it, but it's like, ooh, how do I actually approach this person to talk about all my product knowledge, you know, and this is the thing there's so much there are so many different components in actually selling a product and people think I'm going to start an online game, one man, I'm going to make my first million dollars and when am I going to buy my island, but the reality is, it's not that simple. And yes for some people it is I mean, I know people that started and within like the first month, I'm making 100k. But if you look at it, the reality is that they know how to do it because they actually have no weaknesses as in how to sell it. They know how to have time management, they know how to be focused and know how to set goals, they know marketing they know how to market themselves. They know how to sell to people without them even maybe they didn't even know that they know how to sell to people. They have the right you know the system in place, maybe they've bought into a problem where they have the right system in place, like a funnel or, you know, really good website, they understand how to drive traffic. These are all very important things to actually helping you in this whole process that you know, to actually be successful in this game.13:39And at the same time, you might be coming from a brick and mortar business. And now you're getting into the online thing. You might have more knowledge than you know about how to sell or market a product, you might be missing just one piece. That's making everything go down the drain. Yep. And the connection between you and that one piece might be a coach to just point it out to you. So getting everything out about what you know, and what you don't know about that product is equally important about how do I make others feel the way I feel or want them to feel about this product.14:30Yeah, and that actually ties in with number three that Jason is saying it's like how do I actually get help with this weakness? And I used to identify the weakness Okay, so you've identified maybe your issues on a marketing right? Now you've identified that you know most of the things but how do you actually then do the next step? So identifying your weakness Jase what is the best way that you can actually then help yourself once you've identified the weakness you know, like, how do you  help you know, how do you get help on this?14:58So you might need some help getting to the point where you can identify that weakness. And we can go over how to figure that out. I mean, you and I are both people that we base our businesses on getting people, these types of information are not the amount of money that you will see out there people charging, and we'll get into that, but that's just who we are as people. And that's how we base our business. And so it is going to be crucial that you start to speak to people or get into groups that are either semi lightness, am I liking this or talking about the same things that this product is asking questions, reading, taking it all in, which goes back to have some kind of interest because the information that you're going to take in it's going to sink in and it's going to help you realise with some help where your missing piece if you will. 16:07Yeah, I completely agree. And I mean, you get things like paid, you know, like coaching things. And this is kind of like with the next one also comes, like educating yourself about the product. And you know, it's not necessarily time-efficient, you need a coach for that, but also just diving into that, like, for example, I am part of two paid Facebook groups. And it is fantastic. You know like, it's really good because it's kind of secluded, or exclusive, and exclusive to be in groups, right? But I've also been part of paid programmes where it was useless, you know, so, you really need to understand like, if I pay $50 a month to be part of this group, am I getting the value that they promise because you would you can get that or you can be part of a $40 coaching a month programme, which basically teaches you nothing, or you can be part of the thousand dollars or $5,000 a month programme, which also again teaches you nothing. And I mean like I said I'm part of, and I mean in total, these two Facebook groups a month cost like 70 bucks, which is nothing, and I learned so much from them every single day because the people actually pump you full of value, right? So I guess you need to understand and realise that when you educate yourself what is the value if you can't afford like a full-on one on one coach, which is expensive right because you pay for the hour or you pay per month whatever is it then worth it for you to go into a group coaching on the topic that you're not sure about, you know, and I personally found that both works like I mean, I've got a coach and I've got my group coaching and what my coach lack in, you know, the things that I'm needing I'm finding it you know, somewhere else, you know, because generally your coaches on a specific field, but if your business is different, I would say almost pillars to it then it's better to get education from somebody else, you know, it just makes sense that way.18:05Now I come from a little bit of a different position. So you're going to get a little bit, two different perspectives here. When I was life coaching in another area before I started doing what I'm doing now, the price would be an MIU none of this was online it was always one on one was thousands and thousands and thousands and thousands and thousands of dollars for three months. The information 100% worth it will change your life. So not everybody has that money, especially when you're starting out. So my new business model is to provide that information for people while we're rate because that's what I feel is right. And I know in the end I will be compensated  tenfold for the information I'm getting, so it's finding the right people to provide that information. That's is critical. There's a lot of shit out there.19:08Yeah, no, I completely agree with Jason and this is a thing like, I'm not knocking please make sure that you understand I'm not knocking a $10,000 a month programme. I'm not doing that at all, because there's a lot of value. I've seen a lot of value in programmes like this, but just be careful, you know, be careful of when you actually pay $5,000 is a $97 a month programme, you know, like, because there can be the same exact value, you know, and it depends on person to person to person coach to coach to coach programmes to a programme to programme it depends on what you're buying into. And again, it boils down to like, you know, the number one and the number two the weakness and the progress or sorry, not the progress that the product you know, the interest in the product.19:55So, right here right now, I mean, before we even move on you have two different, very different perspectives of what you want to know. As you're looking out, I was on a ridiculously high end, did very well. I recognise what is wrong with that. She is providing information that is, you would pay that money but decided that that wasn't the way for her to go with the information that she's giving, so you're getting the best of both worlds, right? I mean, you see, when we have our videos, it's no rocket ship, Jason and Joy coming at you for another five grand. I mean, it's just not necessary. The purpose of this is to give you honest, simple information from two very different we come from two very different worlds. But we met on the same plane, where most of you will find yourself when you start out and so  it's a very unique area that we both meet on and can provide information for you both, which is why we do what we do here. Exactly.21:09And the thing was exactly what Jason is saying is because the thing is with us, and this is what I appreciate about him being my business partner because we think the same, we have the same belief in things. And the number one thing that like really connects us on this level, is that we both believe that knowledge and like, I mean, what Jason is doing is like fixing your mind, right if you've got issues, but obviously there's more to it than that but that's the concept, but we want to charge as cheap as possible I mean, the reality is, we're all in it to make money. But our number one goal is to serve people first, before getting a big amount of money. That's the number one thing we want to see people succeed and have success and then the money is a byproduct of that. You know, and this is the same but realistically speaking we have to pay the bills, but we don't care to make a million dollars, yes, it will be nice eventually sure whatever, but it's not our goal. Our goal is to serve and help people and charge them $97 for something instead of five or $10,000 because we just don't believe in their business module. And that's what makes us I guess different, right?22:14Yeah, that's right. But when we both started out, essentially, it wasn't all like this and online and so now we have the ability to present a product to a large number of people without having to take up all of our time because things start getting really expensive and people start getting really greedy when their greatest asset starts to be used up. Now, what's our greatest asset as a human? We only have so much, that's when it starts to get expensive, but now, you find a way to deliver your product to the masses and you're coming from a good spot. Correct. This is where you're gonna see returns and it's going to make you feel good. So that's what we're doing here.23:06Yes, exactly that. And that is basically then you know number four but we just talked about this number four you know, it's like educating yourself about the product and being time efficient about it. You know if it means getting into group coaching, and you're going to save 10 hours a week trying to figure this stuff out on your own, do it. If you feel like if you have the money in your bank account to buy a one on one coach, that is the right coach for you then do it. You know it all works. But we have been saying just be careful you know, just be careful with what you do. And that brings us to number five, which is talking about fake gurus, guys, there are fake gurus out there and they charge you thousands of dollars for things that are just doesn't exist. You know, you point the finger back at you you're a funny bunny. Serious, serious topic.23:59But it is because I mean, I'll do yourself a favour guy and I just told Jason this before I started recording this episode go to YouTube and on YouTube search fake gurus exposed, there is so many of them. And it is a thing. And I mean, maybe some of the people that they expose isn't really fake gurus, I don't know. But what I have seen is that most of them are fakers because they charge people. Okay, so what is the difference between a faker and a real girl? I was just gonna say let's talk a bit about how you spot a fake guru.24:29Exactly. I love it. And the fake guru is really just charging you thousands and thousands of thousands of dollars. Like I'm talking anything between 1000 and $5,000 per month for something which is like sure you can pay that but the fake guru doesn't actually tell you that you're going to have results. And you know if you have results that kind of have this weird way of wording it that it's not really their fault that you're not getting results it's your own fault because you're not putting in the time and effort and all of that stuff. And that is a problem with the fake guru because they make you feel like you are the person that did this wrong and it's not a programme, but this is the thing you don't see the results. You don't see your money back. You don't actually make money. No, you want to listen to I don't mean to cut you off. No, I'm done. Okay,25:20So fake guru. So when you're listening to somebody and you're searching online, how do I who do I learn about such and such with or what have you?  A person that knows what they're doing will tell you exactly what you're going to receive where you are before the programme and what you're going to get afterwards. Now what I mean by that is like, for example, coaching, I'm a mindset coach, and so you can get caught up pretty heavily there's a bunch of people out there that are that have paid for a three-month life coaching course. And now line certified by life coaches of the universe, or whatever it is. Yeah. And I couldn't just make you smile. That's amazing. For 10 grand? No, no.26:18Where are you now? Where are you going to be once you've bought this course? Even if it's $100? Where am I going to be once I've done all the modules or the learning, right absorbed all the education, etc,26:36What are the results? What can I expect? If I don't get these results, is there any reimbursement? This is big. Because if it's a well, every person that you see and then you hear these are not typical results, well, that might be so, but what if my results aren't at least what you say I'm going to have at the end.Correct.27:04If you're not going to get your money back in some sort of way, shape or form, in any capacity, get out of there. Exactly. Get out of there. The other thing is you can talk to people who know about what's going on in the business. And you'll start to learn who these people are, as you talk, get into your niche group chats and things like this, you'll find people like Joy, and I have been around for a little bit.27:30You can come to and say, this is what I got, this is what they're offering, what do you think? And then we will be able to tell you because we've been around and we're around it every single day. Yes. Do you know what I mean? So you have to be very careful about what people are offering you $12,000 I'm gonna make you smile in four weeks. No,that's not worth it.27:53And it's, you know, it's a little bit harder for me with coaching as far as mindset Well, somebody like Joy, she's very, very specific on what you're going to get from when you start to where you end up. This is huge,right.28:13It's the same with you. Yeah, exactly. So when people start with me with coaching, it's like, well, you're gonna go from having zero cells to potentially having a cell. And I'm saying potentially because it depends on how they actually put it in. But I've had a hundred per cent success rate with people when they complete my coaching that they actually do have a cell. And I've actually got students where I should probably not say this out loud on a YouTube video, but I have given them an extra coaching session for free just because it was that one coaching session that might the difference between them not having a sale because they learn a bit slower, or they didn't quite understand the process, or it's nothing to do with them, but it's about the product that they're selling. And it's a little bit trickier to market it, you know, so, and I mean, that happens to me every other day with my coaching and I recognise that and if I can't help somebody in three sessions to do a sale, then I don't feel right about that. Because my goal is, again, as we talked about to serve people and see them having success. And I would rather spend an extra hour of my time helping them to get that sale because Jason, you know, once you've made your first sale online, that's all you need. And then you're like, ah, I can just repeat that process and just make more and more sales right. And that's the thing is like, once I have that satisfaction of giving them the first sale, that's it, like I would say, Bob, 's your uncle and Jason and like that, or like that, but that's the thing you know, in South Africa is that Bob's your uncle, and that's the thing and you know, you're on your way, because then you just repeat the process, but getting that sale is hard. Sorry. No, you're fine.29:50Also, something that is hugely important, at least with Joy and I in our respective businesses is that I'll only speak for me but I know because I know what Joy does and how she does it. I want to make sure that once we've spoken and you've gotten everything that you learned, you don't need to come back. There isn't a need for you to need me on a weekly basis for another thousand dollars, be careful of that. That's not the same as we will have a once a month check-in or audit for a specific cost or whatever. That's different from at the end of every session that we meet, or at the end of all the information that you get you to need me time and time and time again. That's garbage. For me, I'm going to give you everything that I have so that one you don't need me anymore and two you'll be on your way to help somebody else. Yeah. That is a business model that you're not going to see ever. But just be wary of that be cognizant of it because that is somebody that actually cares about how you're doing in business and your future and not about their own if that makes sense.31:16I agree with Jase, like a big part of it but also, it is good to have a coach, like, you know, I'm speaking with somebody that has a coach, it is good to have that somebody that you pay X amount of dollars for a month that you can just. I didn't say it wasn't wrong to have somebody to chat or something like that.31:36I agree. Yes. And that is what you said. But it's also just being mindful because it depends on the field that you're in to, you know, this is the thing, it depends on the field and also the person like, you might have somebody that's very needy and they need your help because that's just the way they're wired. You know, they want to have somebody on standby to ask questions for and that's okay, if that's them and they are willing to pay for that on standby thing, then that's fine. But you know, it is good if you can have if you can bind to a programme that gives you everything you need and you just maybe pay like I have a Facebook as I said, a paid Facebook group, I have the programme, but then you just pay to ask questions, really, you know, which is great because you don't have to go to YouTube to go and figure things out. Right. Again, it's saving the time thing. Yeah.32:23And that's the thing for me for you know, I do the mindset coaching, but I also have, I have clients that I do their website work for them, and help them with their wording on their websites to help bring in more clients. And if somebody pays me, you know, 300 a month or $250 a month to always make sure that their website and the language is always there so they can call me at any time and say, I need to present this to the public this is what I'm trying to get across. There might be very specific language there I'm a master in or I've I know about, and to pay two or 300 bucks a month to have me be able to make those changes for you to bring in sales. That's well worth it again. And if you're not sure if it's worth it or not, or prices, find people like Joy and I that is honest that will say to you, that's worth it. Or stay away from that. Do you know what I mean?33:33And it's about serving people. And I mean, we are just saying to us because we on this, but I mean, find anybody else. We're not saying come to us, right? But it's like, this is guaranteed if you find somebody that is there to serve the people and not serve their pockets, you'll be fine. I could not have said that any better.33:51Yeah, you know, and that's the difference between a guru and somebody that just genuinely wants to help you. You know.33:59You  know guru it's funny people call themselves guru where people say this one's a guru. Guru means going from dark to light. That's what guru means.34:12Yeah. If you're not talking to somebody who's trying to bring you from a dark place, and I don't mean like you have to be dark, but a place of less to a place of more to a place of fear to a place of love. If that's not their primary focus, that is not a guru.34:32Exactly, exactly. That's a thing. Well, I think that covers all of them. So I'm just going to quickly recap the five. So number one is to make sure that you're interested in a product or a service or something that you're going to sell. You know, if you're passionate about a great profession as a strong word, you're not always passionate about something, but it is an interest. Okay? Number two is deciding where your weaknesses, okay? If it's going to be marketing or product knowledge or you know, whatever your weaknesses and then number three is how do I get help for that weakness? Do I get a coach? Do I go to the Facebook group, whatever that is four is educating yourself on the product, but also do it in a time-efficient way, you know? And then number five is basically a guru. What is a guru? And, you know, do I bind to a guru programme or, you know, who do I really listen to? That's really what number five is, you know, who is the person that's going to help me on this journey?35:23Also, and I just want to say, maybe you don't know what it means to you know, maybe you've watched this and please, if you've watched this and you're interested, watch our last episode because a lot of this stuff here, it all intertwines. It's, it's all connected. And so maybe you're thinking to yourself, well, what does it mean to have a coach? What does that look like, in my daily life or weekly life or monthly life? Like, what is this person to me? And how does this fit in my life? Especially if I have kids or I'm doing different things like how does this incorporate into my daily being actually reach out to us.36:00We will tell you exactly what that looks like. A lot of it can be based around you and what you do, and how your schedule is. But it also is based upon what our schedule is. I mean, this is we meet in the middle here, you know, I mean, this is not so, so ask us questions about what that looks like.36:20And we've got Facebook groups, you know, so if our personal time is not in there, we've got a Facebook group and I mean, we each have our own Facebook groups and just, you know, join the Facebook group pop questions in there and you will get answers and at least you'll get a straight honest answer. Every time36:34And not some dodgy weird like, oh, we're gonna sell you this or wait I can't answer you but buy my $500 $1,000 programme, and then I'll answer your question as much as you don't need to do that. So true. Yeah. Awesome. Thank you, Jason. That was like, I think a quite an informative episode I would say.36:54No, thank you, Joy. And I  know, what I love about these episodes that we do is that and I said it in our previous episode is, you know, Joy and I come into these recordings with an idea of what we're going to talk about. But largely what you hear, and I'm sure you can tell, it comes straight from who we are as people, and who we are as people directly reflects on who we are as business people. And I'm sure you can see that. So that's very important to us.37:22Yeah, we are always there to help and if you have any questions, and you know, as I said, we always there to, to lend a helping hand. And we both me and Jason are both working on coaching programmes, it's going to be so dirt cheap. So we're going to bring something out in the next I would say two or three months or so. And it's going to be dirt cheap, you know, it's not going to be your next thousand or $5,000 programme. And it's because we want to do this purely because we want to help you and we want to see you succeed. So watch the space on that but we will obviously announce it when it's close to being finished. But um, yes, this is going to be all about the mindset stuff. I'm going to help you set up a business and eventually I am sure Jasin and I will meet in the middle somewhere. Now on that, yeah, we will. All right. This is awesome please subscribe don't forget to subscribe and we appreciate you.38:13Yeah, everybody is safe. Great to see you guys, please check out our previous episodes they've all been well received so far. We'd love to see you there. Reach out to us at any time for any questions, comments, concerns, gripes, whatever you got. We're ready.38:26Awesome. Thanks so much. Thanks, Jase. Bye, everyone. Peace

Longtime podcaster, full-cast audio pioneer and independent filmmaker, and author of 30 books, J. Daniel Sawyer hosts the daily writers podcast The Every Day Novelist dedicated to creativity, process, writerly discipline, and cultivating a fertile mental life.TRANSCRIPT AVAILABLESHOW LINKS:Subscribe to my YouTube Channel: youtube.com/c/KevinTumlinsonWordslinger Podcast on YouTube: youtube.com/c/wordslingerpodcastAuthor.Email: author.emailIndie Author Blueprint: indieauthorblueprint.comGUEST LINKS:Website:: http://www.jdsawyer.netAmazon Author Page:: https://www.amazon.com/J-Daniel-Sawyer/e/B003L9JM92Twitter:: @dsawyerFacebook:: https://www.facebook.com/jdaniel.sawyerHow can people join your mailing list?: http://jdsawyer.net/about/mailing-list-signup/SPONSORS:DRAFT2DIGITAL: Convert, publish, and distribute your book worldwide, with support the whole way. https://draft2digital.com/wordslingerACORNS: Start an Acorns account today and get FREE MONEY! kevintumlinson.com/acornsAUDIBLE.COM: Get a FREE 30-day trial of Audible and listen to any audiobook in their vast library, when you go to http://audibletrial.com/wordslingerTRANSCRIPT:SUMMARY KEYWORDSbook, people, podcast, nanowrimo, pandemic, years, worldview, everyday, talking, novelist, life, interesting, grew, read, thought, recorded, held, listen, writing, questionsSPEAKERSKevin Tumlinson, J Daniel SawyerKevin Tumlinson 00:01Hey everybody, thank you for tuning in for sticking through the intro. I'm not even sure what I said in the intro, but I promise I will, I can guarantee at least I was interested in it. So thanks for tuning in and playing along. So today we're talking to Jay Daniel Sawyer. Now I'm going to read his bio here because it's it's got some great details for you but longtime podcaster full cast, audio pioneer, and independent filmmaker and author of 30 books. Jay saw your hosts the daily writers podcast, the everyday novelist, dedicated credit to creativity, process, and writerly discipline, and cultivating a fertile mental life. That's the part I wanted to get to in your bio. I like the idea of a fertile mental life. How's that? How's that shake out? And welcome to the show.J Daniel Sawyer 00:52Hi, Doug diggin Kevin. Yeah, you were on everyday novelist. What about it? But two years ago, I thinkKevin Tumlinson 00:58Yeah, a little bit. Doesn't seem like that long.J Daniel Sawyer 01:01I guys been crazy packed two years and like, every sense. Yeah,Kevin Tumlinson 01:06yeah. I feel like I've done a billion podcasts and webinars and live stream since then. And that's just this week. Oh, no. Yes. And I, you know, and I told you this before we started and I'm, I'm going to apologize to the rest of the world. Because if I sounded all frazzled, or off my game, it's because we've had so there's that on top of a pandemic, and I don't know when you're listening to this, it's probably a little bit in the future for sure. Maybe things turned out all right. And if so, thank you world for playing along. But uh, you know, things have been a little crazy. In terms of stuff we're doing with DDD, we got these spotlights, we're doing like every day, and then my buddy here pops in and I for some reason, I thought it was one of my author consults. So So I'm off base. I'm off kilter man. We're gonna get back on trackJ Daniel Sawyer 02:04so I think we'll do fine.Kevin Tumlinson 02:06How is everything in the James J Daniel Sawyer world man Tell me a little bit about what you're doing right now.J Daniel Sawyer 02:12Oh well right now I'm stuck up in the backwoods I moved up to the backwoods of New England for a week in order to help my parents relocate a year ago It turned out that their their retirement house needed some renovations. So Oh, got stuck here. And just as we were getting ready to leave the quarantine comes down. So I might be stuck here another year. So there's a lot of interesting refactoring going on.Kevin Tumlinson 02:36But that seems to be the way that works out. I mean, we we were we moved out of our apartment and moved into our in laws place for a few days, quote, unquote, and then 14 hit and we're like, well, they're gonna hunker down anyway. Go ahead.J Daniel Sawyer 02:54Yeah. But yeah, it's it's good. It's, you know, we're on we've got 50 acres to play with. So there's a Lots of good time for outside notice and using the opportunity to resurrect my fiction podcast and get some work ahead done on the homestead we're building on the other side of the country. Right? So it's, it's gonna work outKevin Tumlinson 03:15what kind of work ahead can you do if it's on the other side of the country?J Daniel Sawyer 03:18There's a lot of design stuff. Yeah design, designing and costing sourcing stuff for the first buildings figuring out order of operations for at what stage we do the well when we do the catchment, what's the priority of how much electrical build out because where we are, it's a quarter mile beyond the last electrical pole. So it's 20 odd thousand just to bring power in. It's actually a lot cheaper. Even though we're in an iffy climate zone. It's actually a lot cheaper to go solar. So, right. Yes, that's a whole new set of things I've been learning about andKevin Tumlinson 03:53Oh, man. Yeah, you're talking to the right guy. Cool. This is I have to so you know, You know that we're getting into an RV full time again? Yeah. So the the two biggest problems, the three big problems. One, the two are bigger than the third. But internet is the biggest challenge. You know, power isn't such a big challenge unless it's going to be hot. And then we have Eric. Right. So, yeah, so solar power and generators and alternative energy are all in my mind. I'm thinking about installing something on the wheels of the camper that as we rolling in generates power.J Daniel Sawyer 04:36I've been studying doing that kind of stuff. It should be pretty, pretty simple.Kevin Tumlinson 04:40Yeah, man. Yeah. by simple, you know, that's a relative term.J Daniel Sawyer 04:44Well, it's a relative term. But the question is, would it be more efficient than just putting a bigger alternator in the truck? Yeah. And then, and then routing it to the chargeback.Kevin Tumlinson 04:55That's something else I I've considered. Well, yeah, whatever. This has been alternate energy talk everyone.J Daniel Sawyer 05:03So, well, you know, we were talking about a fertile mental life. Yeah, exactly. I mean, one of the one of the things about creativity is it's nonlinear, you can't reason your way into what you have to do is you have to create a broad, a broad base of knowledge and experience and interests to pull from. And so, you know, one of the ways that I keep myself Spry is by picking interesting stuff that's not related to anything else I'm doing and finding a way to get interested in it because I always get story ideas out of it.Kevin Tumlinson 05:35Yeah. Yeah. That's, that's interesting. And that and so that's what you mean by by fertile mental life?J Daniel Sawyer 05:42Well, partly, I've just finished a book called The autodidact Bible, which should be coming out. I think we've set the publication date for early July. Yeah. Which is a basically a comprehensive toolkit for teaching yourself how to self educate, eat, whether you're self educated. With philosophy or with carpentry, and everything in between,Kevin Tumlinson 06:04man, I gotta tell you, though, hmm, you should call it a fertile mental life. The other didactics Bible. Thank you.J Daniel Sawyer 06:11I've been looking for a good title for it because the working title is a bit wonky. Yeah, so I'll write that down.Kevin Tumlinson 06:20I think that's gonna work. I would buy that book. All right, I wouldn't buy the first one.J Daniel Sawyer 06:25right because it sounds really technical. ItKevin Tumlinson 06:27sounds like it's gonna Yeah, like, I'm gonna have to read this with like one of those clear rulers. Oh,06:35I lost I lost your lightingKevin Tumlinson 06:36just went away. Yeah, well, good thing nobody everyone listening is doesn't know that.J Daniel Sawyer 06:41Yeah, speaking of off grid power,Kevin Tumlinson 06:44no joke. Now, I'm not really sure why that happened. So I'm gonna, I'm gonna let that charge up while I'm on with you. Okay,J Daniel Sawyer 06:52both backlit, so it's sort of fair. Exactly.Kevin Tumlinson 06:57Things things like this are always happening to me lately. I don't What's going on? Um, so yeah, we'll get off that see this one talking about some I get off track justJ Daniel Sawyer 07:09because I'll just chase whatever and that's okay. you stumble ontoKevin Tumlinson 07:12you know, I studied improv and you know, you roll with whatever is gonna come at you. Yeah,J Daniel Sawyer 07:17yes, yeah, yes and or no but but never Yeah.Kevin Tumlinson 07:20So, uh, I, let's talk a little bit about your well wouldn't talk about your book. Do you want to talk a little about your book? I was gonna get off on your podcastsJ Daniel Sawyer 07:32there. Let's get off on the podcast. They're related. They'reKevin Tumlinson 07:35related, okay, who partly out of the other. So tell me. How did the show get started? Like what made you decide to do itJ Daniel Sawyer 07:41back in? I think it was 2006 Yeah, 2005 or 2006. I went to a write in for NaNoWriMo at Central Park in Berkeley. And Chris, whatever his name is the guy that started NaNoWriMo was there and so I got to talk to you too. Like, why'd you know why did he do this? I'd never done it before. It always seemed kind of silly to me. And he said, Well, I wanted to be a writer and I couldn't motivate myself. So I decided to pick the most difficult month in the year and intentionally write a book there to prove to myself I could do it. Yeah, I thought that was kind of a cool idea. So I wanted to trying to do NaNoWriMo that year and I completely failed. But the the lit the minor features of the conversation like going in the direction of greatest difficulty in order to build up your writing chops, really sunk in made a big difference to me as a writer to my productivity and to my general approach to all things writerly. So, I had in mind always want especially once I started podcasting, I always thought it would be fun to do sort of a walkthrough of NaNoWriMo for the newbie who'd never written a book before. Okay, and about 2016 I had the free time. So I sat and did it. And I got to the end of this 30 day walkthrough, which has since evolved into my book becoming an everyday novelist. And I started getting emails from people saying, Please don't end it here. We've become dependent on it. And so I, I went on pod and I read a couple of these. And I said, Okay, so look, here's the problem. It took me, God, you know, God knows how many untold hours to work out the program for this 30 day walkthrough to put things in the right place to write the copy that whole bit. So if you want me to keep this going, you've got to make it easy for me send me questions or something. Yeah. And I thought that was gonna be the end of it. But they sent questions. And they kept sending questions, and they kept sending questions, and it's now four plus years on and we're just creeping up on 1000 episodes now, and they're still sending questions. Occasionally, a question will spin off and I'll do a special series or or I'll have a guest on every once in a while. Then about about two and a half years ago, I wrote a I cracked the formula for hemlines juvenile books. And so I wrote a Heinlein juvenile and did a walkthrough of how to write a headline juvenile interesting and you know, some other stuff like that. But as the years have gone on, the questions have gotten more and more interesting. We get into history in psychology and philosophy in general auto didacticism and mental health management and physical health management. And the reading list that I refer people to keeps growing and growing and growing.Kevin Tumlinson 10:41Yeah, was what puts you though, on that specific course like you are? Well, I guess more the more important question is like how are you answering those questions like where are the answers come from?J Daniel Sawyer 10:55Well, I read the questions when they come in and then about one second Good enough to do a block I record 15 to 30 episodes in a day. Yeah. And do it all off the top of my head. Okay, I'm, I'm Constance I grew up in I literally grew up in academia, both grandfathers are cattle ranchers and then my father is a theology professor. So I grew up idolizing my blue collar grandparents and hanging out in the college where my father taught. So I was like, auditing classes when I was six, seven years old. Just Yeah, I thought it was cool. Not realizing I was picking up useful stuff. Right. And I've just always loved learning and hated school. So I've become the I quit. I dropped out of school at 15. I started working full time and going to college on the sly. And just read, read, read, experiment, learn, do a bunch of different stuff. I've, I've run a courier company. I've run a couple of publishing companies. I've been in the tech world. I've run a music company. or not, that was music services company like MC live sound mixing and doing videos, that sort of thing. And over the years, I've built up this toolkit for how to navigate any situation and come out of it. Come out of it, learning a lot about it. That's crazy and how to cross apply those things to other areas so that you can bootstrap on multiple fronts at once. Yeah. So when someone comes in and asks a question, and I'm really I'm always really careful to separate my opinion from the state of the art in a given field and what the state of my knowledge is, and then, if it's something that's, you know, socially controversial, or that's fraught in the field, I refer to sources that contra counterbalance each other and when it's when it's something more historical, I just didn't refer to a couple of good books that are they give more depth on this. subject that I'm able to give. We've done deep dives on the history and background of the writing of certain influential books, you know, that kind of stuff.Kevin Tumlinson 13:09Yeah. And you're cataloging all this somewhere so that people can can access Yeah,J Daniel Sawyer 13:14yeah, there's a there's a on the website at everyday novelist calm there's a reading list of basically every book we've ever recommended on the cast. Do you album,Kevin Tumlinson 13:25are you monetizing that somehow? Are you you know, people got paid?J Daniel Sawyer 13:30Yes. No, no, well, it's, it's free. Listen, I've got Patreon subscribe star and the gumroad subscription feed all currently doesn't bring in very much but yes, for me, it's kind of a pay it forward thing I need to figure out how to monetize it a little better, because that's taken ungodly amount of time.Kevin Tumlinson 13:46That's always a challenge too. Because, you know, you like me. I mean, I I've lost track of how much I've put out there. that's meant to help the community but you know, at some point you do have to make a living. Luckily, my books make money. Living. So that's great. But he put in all this time and energy, you feel like there should be some sort of monetary reward.J Daniel Sawyer 14:09Well, people who listen to this, if you come over and listen to the cast kick $1 in here and there or buy the books through the Yeah, the site that really helps out a lot. One of the lovely things and you'll know, that's one of the lovely things about being sort of off the beaten track, whether you're in an RV or going or we were in an RV for a couple years or going off to the middle of the woods, is you have the freedom to live on quite a lot less than everybody else does. Right? So it doesn't take a whole lot to meet your monthly bills. So you know, we don't make a lot it really does help with the budget, but genuinely, every dollar helps us both nice and a little bit of a downer.Kevin Tumlinson 14:49Yeah, well, but I guess if you really think about it, that's just gonna be true no matter what I mean, you. Yeah, I mean for most people, for like, we'll say 90% of people. That's probably going to be the truth.J Daniel Sawyer 15:01It's got interesting. Yeah, it's gonna be interesting watching what kind of long term effects this whole. This whole endemic pandemic adventure has on people's determination to work from home and other things over the long term that could seriously change the shape of the way things work.Kevin Tumlinson 15:18I predict that I honestly think we're, we've just we just witnessed, like a leap forward in the evolution of a civilization. As you know, everything we understood has come to an end. And we're now going to reinvent ourselves.J Daniel Sawyer 15:35That's a lot more true than you might realize. Because it's not just the social changes that this is forcing. But there is another set of social changes that was waiting in the wings for coming to three years from now when the boomers hit mass retirement that this has accelerated. Yeah. And that is that because of the global demography, the demand driven economic expansion that started With the Black Death just ended, right just ended. Right? That's 500 years of political, social, and economic and ethical systems all premised on the notion that things would continue to grow at a moderate rate forever. They don't work anymore. Right? I'm planning on editing an anthology later this year dealing with potential new ways to do things where growth is not an embedded obligation of the system. Figure science fiction needs to get back to hardcore speculation. SoKevin Tumlinson 16:32I think we also just witnessed the opening of a whole new door when it comes to intellectual property and the way culture reacts with it.J Daniel Sawyer 16:42Yeah. Very interesting.Kevin Tumlinson 16:44Yeah. I'm real curious to see what happens. Because you know, you think about everything we've seen of late like all the little sessions where people do like, you know, oh, sorry about that. No problem. You got to clean anything up. You Good.J Daniel Sawyer 17:00No, no, I just wasn't my reflector wasn't backed by a strong enough, strong enough Wait,Kevin Tumlinson 17:05all right. You know those all those videos and everything that have popped up like nurses and doctors singing or high school kids singing something and performing something, you know, all that stuff is out there, it's getting a lot of attention. And some of it is easily even sort of inadvertently monetized. And but nobody is having to secure the rights to that stuff right now. SoJ Daniel Sawyer 17:30I'm curious to see what happened has to be some there's gonna have to be a new new compulsory licensing scheme, like happened in the 20th is when radio came in?Kevin Tumlinson 17:39Yeah, yeah. Yeah. Well, you know that there's a whole thing going on with this has been in discussion for years really, because this is why the Creative Commons first kind of came on the scene, but, you know, can you really truly own an idea and is it beneficial to society for you to own the idea Yeah, and we need to make a living as content creators. But do we, you know, how far does that extend in terms of ownership? So, you know, I'm, I kind of am on in that boat of, you know, ideas want to be free, like the guy who created Yep. Was it Oracle? No, it was a Linux, creator of Linux. Yes. But at the same time I make my living from my ideas. So.J Daniel Sawyer 18:30Oh, no, it was, it was it was it was a bill, what's his name from Sun Microsystems said that.Kevin Tumlinson 18:34Okay. Yeah, I think you're right. Yeah. No, no, probably. Yeah. No, IJ Daniel Sawyer 18:39yeah. No, I'm the same way. I've quite a lot of my stuff is creative commons license. And I you know, I've interviewed Cory Doctorow years ago and yeah, and, and the greatest The greatest enemy of any new artist is obscurity and not piracy, all that sort of stuff. Yep. totally on board with that. And on the other hand, the yeah The rationale for copyright law is that the for the civilization to benefit from the culture, people have to be incentivized to make it. And when everything was expensive to publish, that was very easy to that was a very easy line to draw, but it's not anymore and we've delayed rethinking that seriously. years and nobody has put Yeah, I think you're right, that dam just broke.Kevin Tumlinson 19:27Yeah, I absolutely think it has. And, you know, of course, one of the things that's that's been happening since since the pandemic started almost hesitate to talk about the pandemic at all honestly, because by the time this episode airs we should hopefully be out ofJ Daniel Sawyer 19:45don't bet on it. I'm expecting that I'm expecting that there'll be a sawtooth quarantine forKevin Tumlinson 19:50we'll see we'll see if you're right if this good when this goes live, we'll see if that things change. I don't know what but whateverJ Daniel Sawyer 19:57I'll on record. So if my prediction everyone laughKevin Tumlinson 20:00at me gonna be a transcript and everything, man. Absolutely. So I think, you know, right now I know from, from my experience with drafter digital and in my own personal experience that ebooks, ebook sales have been just going through the roof. You know? And I mean, we've we've seen, like a 45% increase across retailers, but like 175% increase with libraries. So people are out there. IJ Daniel Sawyer 20:27got my book library sales have also gone way up. Yeah. Yeah. It's, so I seem to have the greatest penetration in libraries with my audiobooks. SoKevin Tumlinson 20:37that's interesting, though. That's interesting. Because most of the time when I think about audio books, I'm thinking like people are getting them to listen to while they drive into work or something. I would think so too, butJ Daniel Sawyer 20:49that maybe, you know, while there would be out everybody taking walks or Yeah, or cleaning the house, and if you're living in the house, you have to clean a lot more often.Kevin Tumlinson 20:59So how are you Balancing the podcasting and everything else you're doing with the writing, like how you keep on track.J Daniel Sawyer 21:08I tend to batch a lot, current. So like right now, it is called the everyday novelist because I usually write everyday but the last few months, because things have been so weird, it's been a little bit different. So I've currently got four books that I'm redlining. And the podcast is actually as much time as it takes sexual easy because I can batch it. So I'll just say okay, at the end of the recorded buffer is coming up, like when we're recording this, I've got another recording session tonight, because my buffer just ran out. I say at the end of the recorded buffers coming up, take one night to record them all. Then take a day to edit them all and post them and then that's that and but I do a lot of stuff with batch work. So I let you know enough of a pile pile up that I can do it as a project because With the exception of getting in a groove and writing every day, almost everything else I either get bored of or get. It starts to grind on me if it's a chronic thing, but if I have projects I can get through, then that Jazz's me up. SoKevin Tumlinson 22:16yeah, so that's it, you know, are you how much production goes into each of your podcast episodes?J Daniel Sawyer 22:25For the everyday novelist it's about a it's about a two and a half to one timewise. As you can tell, as we're talking here, I have a bit of a scatter shot. I tend to circle a topic before before angling in on it and sometimes there's a lot of stumbling associated with that right right. I like what I'm doing the everyday novelist because it's all improv I like to to narrow the stumbling down as much as possible. So right, it takes about twice as long to cut every episode as the final Listening length winds up being. Okay. So overall, I met including the recording time at about two or three to one production ratio.Kevin Tumlinson 23:10Alright, well alright, that's that makes sense. That's about what it what it takes for me so that I feel a little more comfortable. I am actually because I've been doing some other stuff recently live I'm actually considering shifting the model of this show to being a live format, essentially producing it on the fly. Yeah, it can be fun. It's a little tougher to get certain guests on. But you get the benefit of you know, the production is is done that day.J Daniel Sawyer 23:42Yeah, absolutely dead set out. And I really, I dig doing interview shows that way. When I'm, when I'm doing monologues. I like to massage the timing a lot because that that really helps with the delivery. Yeah, when you've got a conversation going on. The timing emerges from the interaction so you can avoid the editing if you want to.Kevin Tumlinson 24:03Yeah, that's exactly yeah, I like that part where everything is done for me automatically.J Daniel Sawyer 24:10Oh yeah.Kevin Tumlinson 24:12I started my I started this thing called the Kevin show. I don't know if you've seen any of those and they're ridiculous I haven't seen that yet. They're not right.J Daniel Sawyer 24:20They were your YouTube channel. Yeah, yeah. So I started I've got a tab open, but I haven't watched any of them yet.Kevin Tumlinson 24:26Yeah, well, I'm just gonna warn you in advance don't go there hoping for writing wisdom.J Daniel Sawyer 24:34But I figured it's us so it's probably gonna be like RV weird DIY stuff. And strange. There's gonna be all kinds of stuff.Kevin Tumlinson 24:41Yeah. So it started literally that show. So yeah, okay, I'm gonna bring us back around to what we're discussing here. But that show started as me and Nick factor. I said to Nick, you know, when I was so stressed out from the moving from the pandemic from, you know, just being inundated with things So you know, what I would love to do is just do something stupid fun, no agenda, no plan and call it I could call it the Kevin show, because that's ridiculous. And just put it out there live and have fun for 30 minutes, distract people. And he, he said I'd go on that. And so within an hour, I had designed that entire show, from the graphics to music to a video intro to booking my first guest. And the next day it went live. And I've done one every week since so that's dad said, to bring it back to the important thing of this interview, which is you that shows I think that process of the fertile mind, you know, the the fertile mental life that you are, that you are focused on, or would you would you disagree with that? kind of put you on the spot?J Daniel Sawyer 25:56No, no, I think that's a great example to the brain. branching out. It's Oh, I'm trying to think of something pithy to come back to that. But yeah, I think you've got it exactly.Kevin Tumlinson 26:07That's something.J Daniel Sawyer 26:09Life is chaotic, interesting and complicated. And it doesn't easily fit into any of the categories that anybody likes to impose on it. Yeah. And I can't remember who I ran into from it might have been, it might have been something out of one of two labs books. But I came across this idea of it's better to have strong opinions loosely held. Yeah, then then weak, then weak opinions strongly held. Most people have weak opinions strongly held. They have ideas that they like, they can't really support them in in the face of a monumental challenge, but they'll hold on to them for dear life because they're identified with them.Kevin Tumlinson 26:50Exactly. Sort of. Yeah,J Daniel Sawyer 26:52I like that core way. I prefer to be able to articulate what I'm thinking in a very useful strong way, right and be comfortable enough with my own level of ignorance that I can change my opinion when something challenges it and it doesn't, in my opinion doesn't stand up in the teeth of whatever I'm engaging with. As a result of course, I've had multiple interesting worldview shifts over my life. I've been all over the political spectrum. I've had three different religions. And but, but it's but the reason is that, that I'm more interested in figuring out what's actually going on and engaging with life in a in a deep way. And if that's my priority, then what's expendable has to be my determination to cling on to the things that might otherwise make me feel secure.Kevin Tumlinson 27:54Yeah, okay. That is I Exactly. I love the way you have Put that if that is an actual quote, I need to go find it about strong or strong opinions. Loosely held. Yeah, yeah, that's I feel like that's me. And I think I think the danger is people hear strong opinions and then decide. That's where you stand. And so the idea that you might change your mind from a strong opinion, and pivot to a new worldview is is completely foreign to some folks. But I think that's that's the right way to be personally, I like that.J Daniel Sawyer 28:30Yeah. And I do and I mean, one of the things you're, you're like me, you're, you're a little bit north of 30, at least. And one of the things by the time you hit your mid 30s, you realize that whether you want it to or not your worldviews gonna change. Yeah. Because the cumulative experience you build up, gradually goes out of sync with your ideology, whatever ideology that is, because ideologies are models that we build to deal with the world. They're not the world itself and any model is going to have holes in it. Yeah, and the. So when you're in your 20s, it's really easy to righteously hold on to everything because you are fighting for the good. But the older you get, the more that instead of that makes you look, instead of making you impassioned, and a person of great conviction, makes you look kind of stupid. Yeah, because you're not you look vapid and hollow? Well, yeah, because what's happening is while your practical worldview is changing, and you can always tell by the evidence of someone's behavior, rather than what they say, what you believe is reflected in what you do not in what you say. And as you get older, if you're holding on to those, to those early convictions that tightly, the gap between your behavior and your speech will grow. And if you look in the mirror, and all of us eventually do or at least most of us eventually do. You notice that disconnect and that's when you have the existential crisis, who,Kevin Tumlinson 30:02yeah, if you've ever read Carol Dwight's book about my called mindset, it talks about exactly you should tell you, that will probably end up on your list of recommended books, because it talks about that very idea. And it's the closed mindset versus the open mindset, you know, and we tend to look for things that become part of our identity when, especially when we're young, especially when we're vulnerable. Like we're, you know, the bullied high school kid, you know, can say, Well, people pick on me, but at least I'm really good at math. And so if you identify with that, and then you fail a math test,30:40you're crushed, suddenly, yep.Kevin Tumlinson 30:42Your whole identity was just taken for you were murdered, you know, in your, in your own mind. And so you start to think if I don't have that, what am I? Who am I? So anyway, um, so, unfortunately, we are we're closing in on our timeJ Daniel Sawyer 30:58on the end,Kevin Tumlinson 30:59which was is really unfortunate man I always I dig talking to you we know when am I coming back on your show man? I knowJ Daniel Sawyer 31:13whenever it's good for you let me know I would love to have you back on especially now you're working with Jeff to digital. I'd like to Yeah,Kevin Tumlinson 31:19cuz i don't think i was last time wasJ Daniel Sawyer 31:21last time you were last time you wereKevin Tumlinson 31:25completely independent.J Daniel Sawyer 31:26You You were just leaving your first stint at draft to digital I think it wasKevin Tumlinson 31:31no it would have been because I was still Oh yeah, so I was working for DDD, but IJ Daniel Sawyer 31:36stayed with a different position. Oh yeah, I was.Kevin Tumlinson 31:39I was getting on the road though. That's the only guy that would have been. So okay, yeah, so I still fresh it D to D Really? Because that happened like right after. Okay, there we go. That's the you haveJ Daniel Sawyer 31:50this. this. Yeah, the stuff you guys are doing over there, especially now that marks on the team and whatnot has gotten a lot more interesting. I keep signing up for the meetings and then not making them because Everything else in the world that's there recorded I really want.Kevin Tumlinson 32:04I'm gonna have to look back through from my recorded pop into your YouTube channel. Okay, which is officially youtube.com slash c slash draft to digital everyone. And while you're there, look for Kevin Tumlinson and you can tune into the Kevin show xo into plugs but tell everybody the more important URL is where can people find you online?J Daniel Sawyer 32:30You can find me at everyday novelist calm that's for the daily podcast. You can find a whole bunch of my other stuff audio books, full cast audio fiction podcasts, my rather scattered and sometimes very dark musings on the universe on my blog, and a complete list of the books that are available for purchase at the moment as well as my autodidacts reading list at WWW dot JDC. All your.net and I just want a very, very dark take on some of the stuff we were talking about earlier about the changeover and ages. Check out my blog post. The Abyss stares back.Kevin Tumlinson 33:12Yes. Excellent. All right. Well, you heard him everybody. Make sure you check that stuff out, buy his books, go see his stuff. Listen to his podcast. There's a lot you can do to keep him going throw a buck or two his way on Patreon. Let's let's make sure we're taking care of our own here, man. So Jay Daniel Sawyer, sir, thank you so much for being a part of the word slinger podcast.J Daniel Sawyer 33:34Thanks for having me on. It is a delight.Kevin Tumlinson 33:37Everybody else right now. Right now you're probably hearing the groovy bridge music. You may dance in place it will and if you stick around, I am sure to say something profound on the other side, and if I don't make fun of me, see you next time.

In this episode, we explore the reasons why Yoga was developed. There seems to be a never-ending debate about whether Yoga is just about the body. Chris takes us through how yoga transforms our reality and how we approach our lives.Yoga is a practical concept we get to experience in our lives. It is not a philosophy or theory we read about. It literally transforms our lives. We further discuss how Yoga shapes our thoughts which then shapes our intentions and our intentions create the reality we are in. This means that if the reality you are experiencing is not where you’d want to be, you have to start with your thoughts. This is what Yoga and our teachings are based on.We discuss how there has to be some deliberateness and action in our lives to get to the reality we want. You cannot just wish things to happen. You have to make them happen. We have to align our goals with our intentions. Every action should be deliberate and should always take us towards our goals.Key TakeawaysOur thoughts have a direct link to the reality we're experiencing 1:02We should be deliberate in our thinking 3:30You have control over your thinking and being a more conscious human being 5:10Growing and becoming a better person 4:34Being deliberate in our lives 7:40Aligning our goals with our intentions 10:30Every action you take should take you nearer to your goal 11:20--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.--Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.

Summary: Latest news headlines and commentaryYoutube link: https://youtu.be/-pC0IK4Yp3E?sub_confirmation=1Website link: SimplePassiveCashflow.com/investorletterStart learning about real estate investing - SimplePassiveCashflow.com/startSubscribe to the Top-50 Investing Free Podcast - https://podcasts.apple.com/us/podcast/simple-passive-cashflow/id1118795347_________________________Top SimplePassiveCashflow Posts:This website has been going through daily improvements everyday since 2016. 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Hurry as I'm only opening my schedule for a limited time as I take it easy the rest of the holiday season and get going for a busy New Year. But good call by going to simple passiveUnknown Speaker 0:20cash flow calm slash talk.Unknown Speaker 0:22Hey guys, I'm traveling at the moment going down to the collective genius mastermind at San Diego then off the Huntsman Dallas. I'm really enjoying the real life of a professional investor without that day job. This week, you're going to be listening to my monthly market update webinar, which you can join us live by joining our email list or check out the YouTube video online. And while you're there, subscribe to our YouTube channel which we're giving away free course subscription for YouTube subscribers. Also, if you want to check out the video form of this webinar, go to simple passive cash flow comm slash investing letter aloha Maybe we'll try to rent them out. And then he became one real investor maybe you guys haven't subscribed to the podcast simple passive cash flow comm check it out. And also check out the YouTube channel. I've been getting a lot better adding more videos there to you guys want a free version of my ebook, text ebook 25873176099 and join our Facebook community if you have not already. So our first article here is Apple committing 2.5 billion toward California housing crisis. So they're saying that they will commit $2.5 billion towards efforts of solving the obvious affordable housing issue in Northern California. I used to work for a city and these are Always there's always a negotiation to give permits. That's the leverage a municipality has over big companies like this. And you know, these big companies, they would like to build infrastructure like sidewalks, curbs, and not have to do ridiculous the tension tanks under new construction and different stormwater. Anyway. The municipality has leverage over them. So this is a way that that the business of how it can kind of negotiate things for the community. And it seems like it's a Oh, it's a wonderful thing that Apple has done, but no, they probably it's a deal deal between them and the municipality just like how Google did this. And Microsoft had first hand view on what Microsoft did in their city. And this is this kind of shows failures for markets and public policy to meet the housing needs. I wouldn't want I live in Northern California, unless I had a huge tech salary. Yep, that's a, it's in the chat window cronyism. That's what you're talking about. Next article here 3019 rent growth chart here from mid November. This one they released pretty often multifamily rent growth is back and in the black, increasing $1 to an average of 1400 bucks about per month. The takeaway is that the rent growth are still happening. Class B and C investors are circling secondary, tertiary markets. And this is no secret to a lot of us simple passive capital investors targeting non primary markets for the cash flow and not having to compete with dumb money, to say the least. So there and I'm co here. It's fueled by Strong employment and a growing group of renters by choice, investor exuberance for multifamily properties is spilling over into older properties as well as secondary and tertiary markets buyer older properties and renovating them, meanwhile, can offer better returns. I think we all know this. But you know, not everybody in the world thinks like this. there on the bottom, we had a chart that I took from the last apartment.Unknown Speaker 4:30You know, those are the typical class BNC rents that you're going to see in a lot of the secondary and tertiary markets, anywhere from 550 a month, up to $800 a month. Definitely a culture shock to a lot of us that live in poverty markets where you're used to seeing houses cost 300 $400,000 or more, and paying $2,000 a month rent for a little studio. For those of you who want to kind of come back to this presentation you guys can do this later, but this is the third quarter 2019, United States multifamily capital markets, they do a good job of just running down the high level of what's kind of happening across the nation. And it's interesting to track this, each quarter that each quarter no surprise yields are compressed nine basis points, which isn't very much year over year. And that's consistent with what I'm feeling, but it's nothing like I think a lot of people are like, Oh, no, the sky is falling, and will never be able to get yield. There's yield there. The gap is closing very slow, slowly, but it's still there. But you're not buying the average. You know, they come up with this number where they average probably million deals out there. You're trying to find that one needle in the haystack and, you know, if you're patient, you'll find it rent growth. You know, just like the last publication I just mentioned, they're saying that the rent growth increased 3.2% nationally. Which is up 60 basis points over last year article about those impacting those doing Airbnb and short term rentals. Jersey City joins the push the block Airbnb, where what they're doing is they're going to borrow renters from listing the apartments on the site as well as owners who don't live on site. And this is another reason why I don't like short term rentals at all. I prefer blue collar workforce housing, long term rentals, just boring stuff. article titles multifamily rents rise as a vacancy, Titans, effective rents for institutional properties and what they mean by institutional properties are like these are the big ones typically the a class because it's easier for them to get data on this. They're saying rents grew 3.3% which is, you know, mimics kind of what we very close to what the last news source mentioned. Up 1.6% over the previous quarter. So that's almost half of the annual growth in the last quarter, which makes sense because right growth is pretty cyclical. When you get into these cold or slow months, you don't have as much demand on people moving. So that makes total sense from a logical standpoint. vacancy rates declined by 20 basis points to 5.8%, even as the apartment stock continues to expand, so they're building new units by 2% a year. More than 4400 buildings providing almost 800,000 units are currently under construction. But remember, this is Big Data comprised of the whole United States, which is insightful yet not really useful, because when you're an investor, you're trying to key in not only in a certain market but a sub market. You know, is it going To be West Irving as opposed to just the Irving Texas for example or the DFW market. I took a couple pictures here of you know, everybody loves these like the top 10 happiest city, which they said it was Miami, Florida, Oakland Austin send it to San Jose, Philadelphia, la Boston, Honolulu, Portland, San Diego. And America's top 10 dynamic cities which is San Francisco, Seattle, Denver, Aurora, Grand Prairie, Oklahoma, Fort Worth, San Jose, Atlanta, Georgia, Miami, Florida, where they get this data. I don't have a clue. Me I don't really need much into it. But people like these type of news articles and so that's why I put it in here.Unknown Speaker 8:51Other than the 27 weeks of curated content for the passive investor, the new mastermind will offer bi weekly power calls with the following format. first week of every month we will dial in on being a direct investor for simple passive cash flow 1.0 I call it which is getting your first rental negotiating sourcing operation etc. second week of every month we will discuss holistic wealth building topics or what I call simple passive cash flow two point O plus, which is holistic Wealth Management syndications private placements, tax legal lifestyle design etc. Get a sense of this forum by checking out the guide to taxes video at simple passive cash flow calm backslash tax, I'll be honest, some things I can't see the general public because it's too personal. And it's not to say bad things about others. Unless you're in the mastermind. One rule we have is what happens in the mastermind stays in the mastermind. To get in go to simple passive cash flow.com backslash journey.Unknown Speaker 9:51Don't be left out and join the day. If you'veUnknown Speaker 9:54been waiting on the sidelines. This is your moment and not to be taken by an institutionalized educationUnknown Speaker 9:59program.Unknown Speaker 10:01update on the whole China trade deal as of November 11 2019. Now the home loan started higher. But we were kind of save middle of the month when the reports came out suggesting that a delay of a phase one trade deal was about to be signed. So it was a disruption to relay to the trade citing was the reason for the rates to improve off the worst levels mid week. There was worried that both the United States and China would roll back terrorists as a deal with push through. And this push stocks to all time highs as the expensive the bonds and the home loan rates low and on the same level. They were back on July 31. When the Fed cut their rates for the first time in 10 years. co working spaces a little bit if you haven't been watching the news and heard about headlines About the company we work. But essentially, if you read between the lines and here's my summary of the whole thing, we work along with many other tech companies, their venture capital, and they have a lot of money backing them, which can power a lot of marketing and make a company look good. But like in any business, if you don't have organic marketing, to create new customers for you, your business will likely fail. It just matter depends on how much artificial capital you can burn up to keep this thing going. And just like any business, you have to kind of feed the beast until you kind of take off and go on your own. But we work they kind of got to a point where they realize that they weren't making money doing this and then they had a another infusion of cash. Here of sort of the percentage of CO working spaces on a graph. I'm still less than 4% even in Manhattan, and where the mark the vacancy rates are. For those real estate usage, the trend line is showing the higher amount of vacancy. The lower amount of percent coworking. So New York, Manhattan, Brooklyn, they have a low vacancy rate, which means a high demand. And that's why they have more percent of CO working space. But most of these, these cities follow the trend line. I'm not really too many outliers here. More than half of the world's richest investors see a big market dip drop in 2020. So the UPS survey and this is from the good old CNBC news station, whether that's good or bad or not. So they're saying they surveyed 3400 high net worth investors How they got those people? And what the heck kind of high net worth investors are going to sit on the phone for four minutes and answer surveys My other question, but they said 55% of respondents expected a significant drop in the market at some point in 2020. And they also said that the super rich have increased their cash holdings to 25% of their average assets. Put this in here mainly to kind of show people a little measuring stick, like you have high net worth investors or people here, maybe. And they're still not sitting on any more than a quarter of their net worth in cash. And here's my message if you're not rich, if your net worth is under $1 million, $1 million is really not that money. And oftentimes, I see those under $1 million net worth sitting on a large huge majority like almost 75% money in cash or stuck in lazy debt equity in their home or other rental properties paid off. I mean, you would think it'd be the opposite right high net worth investors should have more cash on hand because they have you know, they don't need to get yield, they don't need cash flow to eat, eat from that was my takeaway that 25% level for cash flow sitting on the sidelines from some random survey of of high net worth people. Me I'm kind of more like, I don't know like 10% or something like I invest aggressively maybe part of that is because I feel like I have good deal flow. But I invest in majority cash flowing investments that are cash flowing today.Unknown Speaker 14:50So this next chart here is taken from Arbor who is a direct Fannie Mae Freddie Mac lender. Orange graph is showing the court debt which is going up. And the household debt which peaked in 2008 2009, obviously, is on the decline, which is, in my opinion a good thing. This is similar to the levels of two top 2000 were corporate debt was at 46% ish. And household debt was a little over 70% hill-wood to develop a 1 million square foot Amazon fulfillment center in North Mississippi, put this in here as just a you know a lot of people they look at all these headlines of this building going into Seattle or this building going in San Francisco, frankly don't really care about any of this stuff I look at more of these type of articles here is like a class and choke campus going in. Next, the US Highway 78. More importantly next BNSF and Norfolk Southern Railroad lines. This is a similar play to people going into Memphis for the old FedEx and UPS, transit hubs. You know, these days you're looking for yield you can't really go to secondary markets your Kansas City's your Memphis says because they've been picked over since 2012 2016. You've really got to kind of go into these more tertiary markets that nobody ever really is talking about. Not saying that this is a good market to invest in, but maybe look into some of these market like in northern Mississippi. Again, it is in DeSoto County CBR he industry preps for the new Eb five regulations. So those of you who aren't aware of Eb five, this is the old way to if you're International, you want to become a US citizen. Well, you can pay to play because we'll take your money and we'll give you citizenship so we can get money. You have to invest in an asset that My understanding is that it helps the United States economic or its benefits America, I see it as sort of like a donation in a way to get citizenship. But they used to be, they're going to increase the target that you you're supposed to put up from $500,000 to $900,000. And it's supposed to pace inflation. And the standard minimum investment will rise by the same percentage going from 1 million to $1.8 million. So I've heard of a lot of people coming into the country this way. Again, a lot of the international money people coming in, they're not the 1% of their country. They're like the point 01 percent. So just plunking down a million dollars on something like that is think about it if you're going to the airport, and you want the Fast Pass, but the Fast Pass is way better. But it was 10 times the price and money was no object to you, you do it. These charts are talking about millennial renters. They ask these millennials, why do you expect to always rent? And some of the excuses? I mean, some of the the reasons where I can't afford to buy a house was 69%. The next one is I like the flexibility that renting provides. Third with 37% is I prefer to avoid maintenance and edit costs. And then last summer was buying a phone is financially risky. And then they asked millennials who plan to buy your house. Why are you waiting? What's your excuse? And 70% said I can't afford to buy right now. 33% said I'm not ready to settle down yet. 24% said I'm waiting to get married probably to share the costs and the Then there's another chart that they put in here and they split up the different demographics. Not going to go into that you guys can check that out later by going to simple passive cash flow, comm slash investor letter. And you guys can download these slides there.Unknown Speaker 19:17Those are the news articles I dug up this month. Here are the new simple passive cash flow articles and podcasts that I created this month. The first one was a lot of my investors, they they might be totally on board with financial freedom and investing in alternative assets but they may have a reluctant spouse in an In fact, this is in most cases call this reluctant spouse syndrome. So I pinged and surveyed a few people in my tribe and put down some useful tips on how to get your spouse on board. possibly create some kind of Midway there, too. You guys can check out that article at simple passive cash flow comm slash spouse. I'm starting to build a legal guide just like the tax guide, tax guide you can find a simple passive cash flow calm slash tax. But this legal guide that I've been creating a simple passive cash flow comm slash legal. I'm not a tax attorney I'm not a CPA, I'm not a lawyer. But here are some notes that I've been keeping for myself that you guys can also review I have my last rental property on the market and I am showcasing what's happening with that one at simple passive cash flow calm slash A l four l for because it's in Alabama and it was my fourth rental in Alabama. I interviewed at least it's on you guys can check out that interview there. Also I interviewed a doctor who is doing short term rentals. And if you're a doctor, I would go to that simple passive cash flow. COMM slash doctor and there's all other tidbits and thoughts for doctors and you know if you're a new Doctor, what are some tips to for financial freedom there and and other mindsets even if you're probably a higher paid profession I would recommend checking that out. For those of you who are still buying turnkeys we did a webinar last week where we talked about the mortgage lending requirements in 2020. And moving forward with Graham can check that out simple passive cash flow comm slash turnkey. The E course went live on Black Friday for those of you who took advantage of the that special launch pricing. It's that simple passive cash flow calm slash e course. And if you guys buy that we can credit back to the price you paid if you choose to go into the mastermind, at any point, we currently have 55 members in there. We do bi weekly zoom calls, we do networking similar to how we kick this meeting off here. Great way to get around. accredited investors quick going to The local Ria or the free Facebook group. So the forums, you're just going to find a bunch of book people there. And I launched the new investor portal for those of you who are in deals with me to access it, you have to create a login, then you can access to all the monthly updates there just in case you miss an email. Once we all get a lot of emails these days, and if you guys want to sign up, go to the website, and you create a join the deal club, you guys get access to the first three modules of the E course those of you who are not verified with me and haven't set up a call with me yet. After you do that, you can get access to the past do webinars to review and further your learning. They're just going to go over some updates that I've been doing personally. Man November was a quick month so I think put this down really quickly. I've had a little bit of downtime to plan for 2020 I'm starting to make key hires to help the group and simple passive cash flow, notably a membership director for the mastermind group. So what we're doing now is we're going through all the members and kind of building a little matrix and who's doing what, who we can connect with who, and then we're going to kind of forced the matchmaking to happen. contribution. I felt like the whole addressing this reluctant spouse syndrome was a big issue I needed to sort of help people with. The graphic I have on screen is what we're all trying to avoid. This guy was wearing like one of those Apple watches and it just happened to be the day that he got fired. So about 10 o'clock, he got the news that he got laid off his beats per minute, went up spiked up 220 from a resting heart rate of 85. It kinda went down. He had a meeting with HR Little around two o'clock and it spiked toUnknown Speaker 24:04110. And then he left work at 530 went right back up as probably he went home because he didn't want to tell a spouse, that his supposedly job that was keeping their family alive was no more. And then he went to bed at 110 beats per minute. So you don't want that to happen. And that's why you invest in alternative assets and you do something that everybody else doesn't do. Not because it's going to create the future one, but it's going to avoid situations like this. And maybe that's the pain that willingness pain will speak to you more than the financial rewards. Some cool things that I get to talk about here, my significant slide, I counted up the real estate control $216 million. Guess that's almost a quarter billion 3000 units or so 24 million diverted from Wall Street from Other passive investors in the squee. So we are currently up to 226 live investors today.Unknown Speaker 25:10Thank you, for especially you guys have been waiting for quite a few deals. This next side is uncertainty because you're always trying to find ways to make things a little bit a surprise in life as I'm planning 2020 for myself, I made it a goal not to go to real estate events where I know everybody and it's like cheers and everybody knows my name. And I don't have to get out my comfort zone. Because everybody already knows me. I'm going to go to start to go to more private entrepreneur type of events where nobody knows me and different coaching groups just do something a little bit different way I'm going to get certainty in my life. I'm starting to look at like doing asset management, taking that over from a third party and some of our deals and doing this in house. I don't know why I didn't do this in the past. Maybe because I didn't like doing it as a job as a project manager, but I'm sick and tired of seeing these accountants or computer programmers or non professionals be project managers when this is exactly what I did at my job for 10 years. And maybe even though I didn't like it, or I didn't think I was that good, I can do a lot better than all these amateurs. What I did for relationships and connections and love, I took my wife out, and we use the hundred dollar gift card that somebody gave us. It took some time for that. So I'm always trying to identify what is the resistance in my business in my life, and try and eliminate those. And we had a webinar in our mastermind going over INTERNATIONAL TRUST. And if you think LLCs and two layers LLC are cool, this is going to blow your mind. It's all about getting over charging order protection. This fraudulent conveyance much better Domestic trust. Again I have a lot of those notes and simple passive cash flow calm slash legal. You guys want to check it out and and part of this is like there's no worse feeling than being in a lawsuit and even if it's a stupid one, that somebody else can control your assets and do like a charging order, which is basically freeze your stuff and stop your ability to find future deals, or even getting a home loan for yourself or you maybe even getting a credit card. Creating complex events, legal entities is a way of getting some leverage in those situations. And for me, it's money well spent. Other other frivolous things. I think my coffee sucks. I'm going to stop using that key cup after my lot of 144 remaining k cup pods are gone. Probably gonna get one of those $50 special machines and Thanksgiving is always tough for me because I don't like to hear about people's jobs because is most times is people complaining all the time. My attitude is if you don't like your job then do something about it. Thanksgiving is over, thankfully. And Christmas is here and I bought myself some air pots. These are finally the good ones actually stay in New Year. And gunk doesn't get stuck inside of them. Some lessons learned I'm reading. Well, I just finished this last night The Richest Man in Babylon. A lot of people have recommended this book to me in the past for the first couple of chapters, there was a big takeaway. It was like this really rich guy, he's he's teaching this this younger guy who's not rich at all like a man How do I get rich and then the old guy tells them put aside 10% of your money and go and buy assets or go into deals that make you money. One of the first deals he goes into he goes to like the blacksmith who's going to buy like spices from wherever. And then the old man is like, all right, well, that's cool. Like Yeah, that can possibly make you money for why the hell are you investing with the blacksmith that doesn't know anything about spices? And then you know, that's the lesson learned the guy didn't make any money. But eventually he moves and he goes into a better deal. And now he starts to see the this proven concept. And at that point, after I read like the first 10 minutes of this book, it's written in Old English, sort of like the Bible, and it totally puts me to sleep, which is why I didn't get anything out of the book, and I eventually gave up on it. But now I can say I read it now when people talk about it, because they get the gist of it. Well, thanks for joining. And we'll see you guys next month on another monthly update right?Unknown Speaker 30:01This website offers very general information concerning real estate for investment purposes every investor situation is unique. Always seek the services of licensed third party appraisers and inspectors to verify the valuing condition of any property you intend to purchase. Use the services of professional title and escrow companies and licensed tax investment and or legal advisor before relying on any information contained herein information is not guaranteed as an every investment there is risk. The content found here is just my opinion and things change and I reserve the right to change my mind. Above all else, do your own analysis and think for yourself because in the end, you're the only person who is going to look out for your best interests. See acast.com/privacy for privacy and opt-out information.

This week Casper Alliance Church started a new teaching series on the topic of GenerosityOur desire is to develop an attitude for our church family is incredibly generous with our time, talent, money, and love for others. We hope that you enjoy this weeks talk coming from Matthew 25:14-30You are invited to join us Sunday mornings at 11 amFor more information check out our website casperchurch.comThanks for listening

Phil Mansfield sits down with Sam to discuss what makes her tick. What does it take to be a professional CrossFit athlete? Who does she look up to? Who is in her fantasy CrossFit team? Get to know Sam a little better and take a listen.Summary1:13Why do you get up and do it every day, mate?3:50How critical are you of yourself after training. Do you analyse what you’ve done or haven’t done? Do you let go quite quickly?6:20How much preparation goes into your training environment? Training in a group, in warm weather, travelling … listening to you, you place huge importance in being in a group, not training alone, not being cold. Do you travel after? You’ve just been to Dubai and had some sessions there, is that worth doing for you?9:58Moving on slightly. On our last podcast we talked about the new system in CrossFit and sanctionals and the whole system and would that potentially create a divide between those that earn the prize money and live professionally as versus those who are working. Putting that aside and talking about CrossFit as it has been rather than the new format, how difficult is it for athletes coming through to try and live professionally and compete against people who are doing this full time and who have sponsorships?11:50What’s the difference between that (professional / amateur)? Just personal opinion, how much being able to sleep and rest between sessions, and relax versus working, difficult to put a percentage on it but is it the difference?13:08On that recovery note… and moving onto training… how do you stop; how do you manage that process and that drive to always want to do more?18:05So, you don’t ever have that (injuries) in the back of your mind, you’re able to block it out and go hard. As you get slightly older does it play more on your mind or are you as fearless as you were at 19 /20?18:54How many hours out of your week are you using for injury prevention or prehabilitation?19:36How many hours a day are you using on training with logistical work etc..20:06What does a typical day look like?22:09What does Sam Briggs say to 19-year-old Sam Briggs now?24:00Where are you in 10 years’ time?25:00Will we ever see Sam Briggs the coach?25:20I would like a life example and an inter sport example who are your role models?31.00You’ve got a bet… and you need to win CrossFit games as a team, what’s your team?Pick two teams actually… one’s I’m going to win and one’s I’m going to have the most fun.33:00Which athlete do you know can positively fire you up? Jowes has programmed you a day from hell and it’s a huge work and you need someone by you … do you have a training partner? Does it depend on the type of work out? Do you have someone next to you? Is it better with a male, not so competitive as a female?34:30You like a practical joke don’t you? Do you have any good stories? good practical joke, CrossFit stories?

Chris, Brian and Christian talk about one incredible slice of television, Fargo Season 2 Spoilers at 47:30You can always send us feedback and questions to popoholicscast@gmail.comWrite a 5 star review, and we will read it aloud in an upcoming episodeFollow us on the facebook page to share your opinions, recommend stuff and stay updated on the showhttps://www.facebook.com/PopOHolics/?ref=page_internal

Summer weekends are made for festivals, and how could a yoga fest be anything other than awesome? It was an absolute joy being out in the elements, busting out some very unbendy yoga moves and recording this episode of Zestology podcasts at Yoga Connects festival. Regular listeners/readers to Zestology will know what a huge fan I am of yoga and the way it makes me feel. I was quite privileged to get to chat to many of the world's top yoga teachers and experts, all thoughtful, inspiring and talented people kind enough to share some time with me and I hope you'll get loads out of this. My guests in this podcast include yoga teachers Meghan Currie, Celest Pereira, Michael Wong (Boys of Yoga) and Charlotte Welfare. Other guests include RoxyRaRa and Ellie Positivitea, and of course yoga teacher, entrepreneur and festival organiser Sally Griffyn. When you listen, you'll hear: Living with more energy Frog pose for physical and mental strength 9.15Constant orgasms (yes really!) 14.50A movement of consciousness and how this can benefit you 17.50How making new connections and relationships with people gives you energy 35.30 Easy, everyday tips for vitality Living a more simple life 18.10Lying down and listening in to the current moment 20.50How simplicitiy can lead to happiness 21.30Use the Think Dirty Shop Clean app 24.30 Finding motivation Dealing with self doubt 7.30You and your journey 8.00A great definition of success 8.30