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SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy. In this episode, I'll cover: 1. Why matching searching intent perfectly has increased in importance 2. Why expert-backed, fact-checked content continues to rank top 3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT 4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025. Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/345/⁠ Watch this on YouTube instead: ⁠https://exposure.ninja/top-google-2025⁠ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠ How Digital Advertising Works in 2025 ⁠⁠⁠https://exposureninja.com/podcast/343/⁠⁠⁠ COPY Hims' $60M/Month Marketing Strategy ⁠https://exposureninja.com/podcast/344/⁠

Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Google's Structured Data Validator vs Schema.org -During June 2023, Google SEO Office Hours, Google's Martin Splitt answered a question about structured data validation and how Google's validator can show different results than the Schema.org validator.Both Google and Schema.org offer tools for validating if structured data is correct. Google's tool validates structured data and it also offers feedback on whether the tested structured data qualifies for rich results in the search engine results pages. Rich results are enhanced search listings that makes the listing stand out on the search results. The Schema.org Schema Markup Validator checks if the structured data is valid according to the official standards.Per Splitt, “Schema.org is an open and vendor-independent entity that defines the data types and attributes for structured data. Google, as a vendor however, might have specific requirements for some attributes and types in order to use the structured data in product features, such as our rich results in Google Search. So while just leaving out some attributes or using some type of values for an attribute is fine with Schema.org, vendors such as Google and others might have more specific requirements in order to use the structured data you provide to actually enhance features and products.”In conclusion, Google's validator has a purpose that is different from just checking if the structured data is valid. It's checking to see if the structured data that Google requires (for potentially showing a webpage in enhanced search results) is valid. The Schema.org validator is just checking for standards and has nothing to do with how Google uses structured data.You can watch the June SEO office hour here.2. Google's Latest Search Console Update Makes it Easier to Fix Video Indexing Issues - Google has released an update to its Search Console, aimed at refining video indexing reports. This enhancement promises to offer you more precise problem descriptions and actionable solutions to help boost the visibility of your videos in Google Search.Previously, users encountered a generic "Google could not identify the prominent video on the page" error. Now, Google has decided to provide more specific details to overcome this problem. Here's what you need to know: Video outside the viewport: If your video isn't fully visible when the page loads, you'll need to reposition it. Make sure the entire video lies within the renderable area of the webpage. Video too small: If your video is smaller than desired, you should increase its size. The height should exceed 140px, and the width should be greater than 140px and constitute at least one-third of the page's width. Video too tall: If your video is taller than 1080px, it's time to resize it. Decrease the height to less than 1080px to comply with Google's new guidelines. While you might still see some old error messages for the next three months, Google plans to phase these out, replacing them with these new, more detailed notifications.By adhering to these updates, you can maximize your video's prominence on Google Search and enhance user engagement. Happy optimizing!3. Navigating the World of Domains: A Google Insider's Advice -  Let's delve into the world of domain names and how they can impact your business's digital reach, guided by insights from Google Search Advocate, John Mueller.Mueller recently clarified the differences between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), following Google's decision to reclassify .ai domains as gTLDs, breaking away from their previous association with Anguilla.In essence, gTLDs (such as .com, .store, .net) are not tied to a specific geographical location, unlike ccTLDs (like .nl for the Netherlands, .fr for France, .de for Germany) that are country-specific. Mueller pointed out that if your business is primarily targeting customers within a certain country, a ccTLD might be the way to go. On the other hand, if you're aiming for a global customer base, a gTLD could be the better option.Importantly, Mueller also highlighted the need to consider user perception. He posed a question to consider: will users click on a link they believe is meant for another country's audience?Furthermore, Mueller also cautioned against using TLDs that may appear spammy, as it can harm your site's credibility.His advice underscores the importance of strategic decision-making when registering your domain, reminding us that the choice of a domain name is not just a technical one, but a business decision that can have a significant impact on your online presence.4. Google's Verdict on the Impact of Security Headers on Search Rankings - In your quest for a secure website, you may have come across HTTP headers - bits of data that offer valuable metadata about a webpage to browsers or web crawlers. The most well-known among these are response headers, like the infamous 404 Error or the 301 redirect.A subset of these headers, known as security headers, play a critical role in fortifying your site against malicious attacks. For instance, the HSTS (HTTP Strict Transport Security) header mandates that a webpage be accessed only via HTTPS, not HTTP, and ensures the browser remembers this preference for the future.While a 301 redirect can guide browsers from HTTP to HTTPS, it leaves your site exposed to potential 'man-in-the-middle' attacks. An HSTS header, on the other hand, ensures your browser requests the HTTPS version directly, effectively bolstering site security.A question was recently posed to Google's John Mueller about whether integrating security headers, like HSTS, could influence website ranking. Mueller's response was clear: the HSTS header does not impact Google Search. This header's purpose is to guide users to the HTTPS version of a site. As for deciding which version of a page to crawl and index, Google uses a process known as canonicalization, which doesn't rely on headers like HSTS.So, while security headers might not boost your site's search ranking, their importance in maintaining a secure browsing experience for your users cannot be overstated. Remember, a secure website is a trusted website, and trust forms the foundation of any successful online presence.5. Debunking 'Index Bloat': Google's Take on Effective Web Page Indexing - In a recent episode of Google's 'Search Off The Record' podcast, the Search Relations team at Google tackled the topic of web page indexing, putting a spotlight on the much-discussed theory within the SEO community: "Index Bloat."This theory, often cause for concern, refers to a situation where search engines index pages that aren't beneficial for search results. It includes pages like filtered product pages, printer-friendly versions, internal search results, and more. Advocates of the index bloat theory argue that such pages can confuse search engines and negatively impact search rankings. They link this issue to the concept of a crawl budget, which is the number of URLs a search bot will crawl during each visit. The theory proposes that index bloat can lead to an inefficient use of this crawl budget, with search bots wasting time and resources gathering unneeded data.However, Google's John Mueller challenged this theory, stating there is no known concept of index bloat at Google. According to Mueller, Google doesn't set an arbitrary limit on the number of indexed pages per site. His advice to webmasters is not to worry about excluding pages from Google's index, but instead, focus on creating and publishing useful content.While some supporters of the index bloat theory have pointed to issues like accidental page duplication, incorrect robots.txt files, and poor or thin content as causes, Google asserts that these are not signs of a non-existent "index bloat," but simply general SEO practices that require attention.Some have suggested using tools like Google Search Console to detect index bloat by comparing the actual number of indexed pages to what's expected. Google's stance implies this comparison isn't indicating a problem, but is instead part of routine website management and monitoring.Google's official stance dismisses the idea of index bloat. Instead, the emphasis should be on ensuring the pages submitted for indexing are valuable and relevant, thereby enhancing the overall user experience.6. Controlling Googlebot: Decoding Google's Search Relations Podcast Insights - In the latest episode of the 'Search Off The Record' podcast, Google's Search Relations team, John Mueller and Gary Illyes, delved into two key topics: blocking Googlebot from crawling certain parts of a webpage and preventing Googlebot from accessing a website completely.When asked how to stop Googlebot from crawling specific sections of a webpage, such as the "also bought" areas on product pages, Mueller emphasized that there's no direct method to achieve this. "It's impossible to block crawling of a specific section on an HTML page," he clarified.However, Mueller did propose two strategies, albeit not perfect ones, to navigate this issue. One involves utilizing the data-nosnippet HTML attribute to stop text from being displayed in a search snippet. The other strategy involves using an iframe or JavaScript with the source blocked by robots.txt. But be wary, as Mueller cautioned against this approach, stating it could lead to crawling and indexing issues that are difficult to diagnose and solve.Mueller also reassured listeners that if the same content appears across multiple pages, it's not a cause for concern. "There's no need to block Googlebot from seeing that kind of duplication," he added.Addressing the question of how to prevent Googlebot from accessing an entire site, Illyes provided a straightforward solution. Simply add a disallow rule for the Googlebot user agent in your robots.txt file, and Googlebot will respect this and avoid your site. For those wanting to completely block network access, Illyes suggested creating firewall rules that deny Google's IP ranges.To sum up, while it's impossible to stop Googlebot from accessing specific HTML page sections, methods like the data-nosnippet attribute can offer some control. To block Googlebot from your site altogether, a simple disallow rule in your robots.txt file should suffice, though you can take further steps like setting up specific firewall rules for a more stringent blockade.7. Sweeping Changes to Google Ads Trademark Policy: What You Need to Know -  Google Ads is making significant changes to its Trademark Policy that could impact how your advertisements are run. Starting July 24, Google will only entertain trademark complaints that are filed against specific advertisers and their ads. This is a shift away from the current policy, where complaints can lead to industry-wide restrictions on using trademarked content.This change is a response to feedback from advertisers who found the previous system frustrating due to over-flagging and broad blocks. The new policy aims to streamline resolutions, making them quicker and more straightforward. In addition, it will provide greater clarity and transparency for advertisers, a much-needed improvement many have been advocating for.As explained by a Google spokesperson, "We are updating our Trademark Policy to focus solely on complaints against specific advertisers in order to simplify and speed up resolution times, as opposed to industry-wide blocks that were prone to over-flagging. We believe this update best protects our partners with legitimate complaints while still giving consumers the ability to discover information about new products or services.”Do note that any trademark restrictions implemented before July 24 under the current policy will continue to apply. However, Google plans to phase out these limitations for most advertisers gradually over the next 12-18 months.You can learn more about these changes by visiting the Google Ads Trademarks policy page here.8. Double Menus, Double Fun: SEO Unaffected by Multiple Navigations - In a recent SEO office hours video, Google's Gary Illyes made it clear that the presence of multiple navigation menus on your website doesn't affect your SEO performance - be it positively or negatively.The question arose during the video discussion, asking whether having two navigation menus - a main one featuring important site categories and a secondary one focusing on brand-related extensions - could potentially harm SEO performance.Illyes' response was reassuring. He stated that it's highly unlikely that multiple navigation menus would have any impact on your website's SEO. In other words, whether you have one, two, or even more navigation menus on your page, Google's algorithms are sophisticated enough to recognize these elements and process them accordingly.So, rest easy and design your website to best serve your audience. Remember, whether your navigation is on the top, left, or bottom of your page, Google's got it figured out!9. Google's Eye on XML Sitemap Changes: Resource Efficiency in Action - Google's own Gary Illyes recently reaffirmed that the tech giant is diligent about scanning XML sitemaps for updates before launching the reprocessing protocol. This practice is rooted in the desire to conserve valuable computational resources by avoiding unnecessary reprocessing of unchanged files.When asked whether Google compares current and previous versions of XML sitemaps, Illyes's response was a resounding yes. He explained that Google refrains from reprocessing sitemaps that have remained the same since their last crawl - a measure designed to prevent wastage of computing resources.However, any modifications in your sitemap, whether in the URL element or 'last mod', will trigger a new round of parsing and generally initiate reprocessing. Illyes pointed out that this doesn't automatically guarantee that the altered URLs will be crawled, as they must still pass through the usual quality evaluations like any other URL.Importantly, if a URL is deleted from the sitemap because it no longer exists, it doesn't imply that it will instantly be removed from the index or prioritized for crawling to expedite its deletion. Keep this in mind when making changes to your sitemap.10. Boost Your Search Rankings: Google's Advice on Consolidating Pages - In a recent SEO office hours video, Google's Gary Illyes brought up a valuable point about web page consolidation. He discussed 'host groups', a term used when Google displays two results from the same domain in search results, with one listed below the other.Illyes suggested that when your website forms a host group, it indicates that you have multiple pages capable of ranking well for a particular query. In such cases, he recommended considering the consolidation of these pages, if feasible.This advice aligns with Google's host groups documentation, which recommends setting one of these pages as the 'canonical' if you'd prefer users to land on that page over the other.The concept of a host group comes into play when two or more consecutive text results from the same site rank for the same query and hence, get grouped together.The rationale behind Google's recommendation for consolidation could be understood as an attempt to prevent your pages from competing against each other. When two pages vie for the same ranking, consolidating them could potentially boost the ranking of the remaining page.From an SEO perspective, having two listings could increase your click-through rate. However, the idea of consolidation is to create a more streamlined user experience and possibly enhance your page's ranking.Keep in mind that this is an approach to consider and may not suit every situation. Always consider your unique context and audience needs when making SEO decisions.11. Unlocking Video Thumbnails in Google Search: Key Insights Revealed -  Recent changes to Google's approach to video thumbnails in search results have prompted many queries. These alterations ensure that video thumbnails are displayed only when the video constitutes the main content on a webpage.This doesn't imply that the video must be the first element on your page. Instead, as Google's Gary Illyes explains, the video should be immediately noticeable — it should be "in their face right away." This user-centric approach enhances the user experience, eliminating the need for them to hunt for the video on the page.Illyes encourages web developers and SEO experts to consider the user's perspective. When visitors land on your page, they should not have to actively search for the video. It should be prominently displayed, akin to the approach of popular video platforms like Vimeo and YouTube.Remember, the aim of these changes is to reduce confusion and streamline the user experience by ensuring that videos are easy to find and view. Take inspiration from major video sites to better understand what Google's algorithms are seeking.12. Enhanced Conversion Tracking with Microsoft Advertising's New Cross-Device Attribution Model -  Microsoft Advertising is set to enhance its tracking capabilities with the introduction of a Cross-Device attribution model. Revealed in Microsoft's latest product update roundup in June, this model promises to provide more accurate insights into customer conversion journeys across multiple devices and sessions.With this new feature, if a customer clicks an ad on their laptop and later completes a purchase on their phone, Microsoft Advertising will attribute the conversion to the original ad click on the laptop. This development will ensure that your marketing efforts are accurately credited, regardless of the device where the conversion ultimately occurs.As a result of this new tracking model, marketers may notice a slight uptick in the number of conversions reported in their performance metrics. If you observe an increase in conversions, the new Cross-Device attribution model could be the driving factor. Keep an eye on your reports to understand the full impact of this latest update on your performance data.13. New Verification Mandates for Microsoft Ads: Everything You Need to Know -  Starting August 1st, Microsoft Advertising will be implementing a new policy to enhance transparency and security. Only ads from verified advertisers will be displayed on the platform. If you haven't yet met the Microsoft Ads verification requirements, it's crucial to complete them before August 1st to ensure your ads continue to run smoothly.The Microsoft Ads Advertiser Identity Verification program, which was launched in June 2022, is rolling out the following important dates: As of July 1st, all new advertisers must be verified before their ads can go live. If you haven't received an email from Microsoft about account verification by July 15th, you should reach out to Microsoft support. Starting August 1st, Microsoft Advertising will exclusively display ads from verified advertisers. Once verified, all ads will showcase: The name and location of the advertiser. The business or individual responsible for funding the ad. Additional information explaining why a user is seeing a specific ad, including targeting parameters. In addition to these updates, Microsoft Advertising is also launching a new feature - the Ad Library. This will enable all users to view ads shown on Bing that have gained any impressions in the European Union. Users will be able to search for ads in the Ad Library by using the advertiser's name or by entering words included in the ad creative. The details of the advertiser will be displayed in the Ad Library.Stay ahead of the game and get your account verified to enjoy uninterrupted ad delivery with Microsoft Advertising!14. Unleashing New Opportunities: LinkedIn Introduces Direct Messaging for Company Pages - In a bid to foster more professional connections and interactions, LinkedIn is set to expand its messaging tools. The platform has now introduced a new feature that allows Company Pages to send and receive direct messages (DMs). This marks a major development as previously, one-to-one messaging was only available for individual LinkedIn members.LinkedIn's new feature, termed Pages Messaging, paves the way for members to directly contact brands. Conversations can cover a broad range of topics from products and services to business opportunities. To handle these two-way conversations, organizations will be equipped with a dedicated inbox, enabling them to manage and prioritize incoming inquiries that are most relevant to their business.As a result of this feature, companies might see a significant increase in messages inquiring about opportunities. However, LinkedIn's 'focused inbox' system, which segregates DMs based on priority and topic settings, can help manage the influx. In addition, companies have the option to disable the Message feature if they wish.LinkedIn has been quietly testing this feature with a select group of users in the past month. Considering that over 63 million companies actively post on their LinkedIn Company Pages, this new feature could potentially revolutionize direct interactions and unearth fresh opportunities.Furthermore, LinkedIn is exploring the integration of an AI assistant to aid in lead nurturing. This could be a significant asset, allowing users to research the person they are communicating with without the need to manually browse through their profile or posts.While it might not be a 'game-changer', the new Company Page messaging feature, which is being rolled out from today, is certainly a noteworthy addition to consider in your LinkedIn marketing strategy.15. Apple Amps Up Privacy: A Glimpse at iOS 17 and macOS Sonoma - In a continued commitment to user privacy, Apple has introduced fresh security enhancements in iOS 17 and macOS Sonoma, aimed at curbing intrusive web tracking. The new Link Tracking Protection feature is at the heart of this upgrade.Activated by default in Mail, Messages, and Safari (while in Private Browsing mode), Link Tracking Protection zeroes in on tracking parameters in link URLs, which are often used to monitor user activity across different websites. The feature scrubs these identifiers, thereby thwarting advertisers' and analytics firms' attempts to bypass Safari's intelligent tracking prevention functionalities.Typically, these tracking parameters are attached to the end of a webpage's URL, bypassing the need for third-party cookies. When a user clicks the modified URL, the tracking identifier is read, enabling the backend to create a user profile for personalized ad targeting.Apple's new feature disrupts this process by identifying and removing these tracking components from the URL, ensuring the user's web page navigation remains as intended. This operation is quietly executed during browser navigation in Safari's Private Browsing mode and when links are clicked within the Mail and Messages apps.To strike a balance, Apple has also unveiled an alternate method for advertisers to gauge campaign effectiveness while preserving user privacy. Private Click Measurement, now accessible in Safari Private Browsing mode, enables the tracking of ad conversion metrics without disclosing individual user activity.In conclusion, Apple's latest efforts reflect a renewed commitment to user privacy, promising to make online experiences safer and more secure across their operating systems.

LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fakes aren't hard to spot, but what can you do when a competitor buys fake reviews? Both Google and most state bars have rules banning their purchase. But with less-than-ethical practices still widely tolerated and arguably even incentivized (at least for now), learn how you can remain ethical AND compete. Listen to the whole discussion here While the world of fake Google reviews is challenging, you can (and should), as a business, spread the love and build community. Call it business karma. Following the lead of Ryan McKeen, the guys challenge you and your team to accept the 100 Local Business Review Challenge yourself, to leave real, heartfelt reviews for the local businesses you love and become a source of positivity. Stand out by standing up for local businesses. The News: Clio has released its Solo and Small Firms Legal Trends report. Operating system mover and shaker Litera has acquired Salesforce-based CRM firm Upper Sigma. Two known marketing providers have jumped into the solo and small firm marketing arena. One is Martindale-Avvo with new services for small firms. The other is friend-of-the-show Carolyn Elefant with a new focus on A.I.'s impact on small and solo firms. Read about it here.

LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fakes aren't hard to spot, but what can you do when a competitor buys fake reviews? Both Google and most state bars have rules banning their purchase. But with less-than-ethical practices still widely tolerated and arguably even incentivized (at least for now), learn how you can remain ethical AND compete. Listen to the whole discussion here While the world of fake Google reviews is challenging, you can (and should), as a business, spread the love and build community. Call it business karma. Following the lead of Ryan McKeen, the guys challenge you and your team to accept the 100 Local Business Review Challenge yourself, to leave real, heartfelt reviews for the local businesses you love and become a source of positivity. Stand out by standing up for local businesses. The News: Clio has released its Solo and Small Firms Legal Trends report. Operating system mover and shaker Litera has acquired Salesforce-based CRM firm Upper Sigma. Two known marketing providers have jumped into the solo and small firm marketing arena. One is Martindale-Avvo with new services for small firms. The other is friend-of-the-show Carolyn Elefant with a new focus on A.I.'s impact on small and solo firms. Read about it here.

The quest for dominance in artificial intelligence is taking shape in the tech world with some familiar players. Both Google and Microsoft are spending billions to come out on top of the chatbot arms race. Today, we put ChatGPT and Bard to the test to see which company hosts the superior chatbot. For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Eric has a new driver and hutch-free-garage, and Jon has AAPL frustrations. Both Google and Facebook ahem Meta release AI driven text-to-video examples this week. The EU votes for USB-C, wifi cameras are easy to jam, Microsoft copes with two new Exchange zero days, and Mandiant finds novel malware VIB files loaded into ESX servers. For fun we have the longest running webcam on the internet (SFO Fog Cam) and the Steam game Slipways. 0:00 - Intro 19:25 - Imagen Video 22:25 - EU Votes for USB-C 25:37 - Jam the WiFi 28:39 - Exchange Zero Days 32:22 - Bad VIB(e)s 39:16 - Fog Cam 42:54 - Slipways

Both Google and Airbnb have an algorithm that decides what gets shown, from the first spot to the last spot. Airbnb SEO is a little bit different.

Both Google and Facebook can be great ways for real estate agents to grow their business, but they have some important differences you should know about before you start marketing. Google expert, Allia Lewandowski, and Facebook expert, Joel Klopfenstein, join the Real Estate Roundtable to compare the platforms. Plus, they offer ways to start using both platforms for free.

Both Google and Entrust recently announced support for email authentication specification BIMI (Brand Indicators for Message Identification). A survey of 1,000+ US and UK adults from Red Sift, a leading cybersecurity company, looks at consumer interaction when brands are able to display their logos in an email inbox consistent with BIMI standards – revealing how this will affect consumer interaction with emails, open rates, buying behavior and brand recall. For example, the study found that BIMI has the greatest impact with Gen Z with 28% reporting that not deploying BIMI would negatively impact purchasing decisions. Rahul Powar, CEO, and Founder of Red Sift, joins me in a discussion about the rise of BIMI standards and what this will mean for marketing and security. We talk about the impact of BIMI and how this standard will translate into market value, why BIMI will be the new standard for logo visibility in email, and how BIMI will become a crucial part of security protocol in the future.  

Webcology – July 29, 2021 We have another sad announcement to start the show with this week. Erik Stafford, the witty and well loved Creative Director at aimClear passed away last night. He had a heart attack two months short of his 48th birthday. If you grew up in Chicago in the 80s and 90s, you might have known him as the guerilla street artist, GEAR. Eric was a frequent writer and conference speaker. He was a father of two children and passed way too young. Erik D. Stafford, rest in peace, you're going to be missed.--https://searchengineland.com/googles-universal-search-results-bid-for-placement-and-may-be-influenced-by-clicks-350858?utm_source=webcologyhttps://searchengineland.com/googles-universal-search-results-bid-for-placement-and-may-be-influenced-by-clicks-350858?utm_source=webcologyYo Dawg, I hear you like search engines so Google built a search engine full of search engines that all flow to a master search engines to figure out which result set is more relevant than the others. But, uhhh, what would ya tell me if I told you it was influenced by clicks?Gary Illyes' on how Google compiles results by having elements of search “bid” for placement against each other. Barry explains it well in today's SEL. --Google Link Spam Update ran on Mondayhttps://www.seroundtable.com/quiet-google-link-spam-update-31836.htmlFrom jim hedger to Everyone: 02:06 PM--Nofollows are universal signals in places you'd think a nofollow should go. You don't need to specify why. https://www.seroundtable.com/google-switch-rel-nofollow-to-rel-sponsored-31830.html--https://www.seroundtable.com/edge-of-google-quality-threshold-31832.htmlThe Quality Threshold Cliff – Falling off but reappearing through manual submission is apparently a clue that you're about to fall off. Confused?--Google Page Experience – This update replaced what was the Google speed update. https://www.seroundtable.com/google-page-experience-update-replaced-speed-update-31817.html--Both Google and Facebook will require staff to be fully vaccinated before returning to work at all US offices. Google has also pushed back its reopening to October. https://www.npr.org/2021/07/28/1021798222/google-mandates-vaccines-for-workers-pushes-back-return-to-office-dateOther firms like Microsoft have not made vaccines mandatory for employees but all are strongly recommending staff get vaccinated before returning to work.

Facebook is making a number of significant changes to the core experience of using the social network, including to how users control comments on posts to making it easier to change your News Feed to a chronological instead of algorithmic list. The change to comments allows users to limit who can comment on a public post, and comes following a 2019 Australian court decision that found news outlets liable for comments on their pages. Meanwhile, a new 'Most Recent' option will soon appear at the top of the News Feed on mobile devices to allow users to switch from the algorithmic system that decides on what to show based on popularity and past engagement with posts and pages.The 2020 AM Turing Award winners have been announced, with Alfred Aho and Jeffrey Ullman sharing the prize for their pioneering collaborative work developing computer compilers. The award has led to wide praise, with the pairs work since the 1960s leading to the evolution of computer programming languages. The award has become known as akin to a Nobel Prize of the computing industry.Apple will no longer make Siri default to a female voice, with the latest beta version of iOS 14.5 offering every user a choice for which version of the voice they would prefer to use – without offering a default option during the process. Two new Siri voices are also being added to the options, which already includes 38 voices based on Apple's Neural text to speech technology.New research from Trinity College Dublin has revealed the both Apple and Google transmit telemetry data about a smartphone even if the user has explicitly opted out of such data sharing. The research found that data is sent every 4.5 minutes, and in the first 10 minutes of starting up a Pixel handset 1MB of data is sent to Google while 42KB of iPhone data is sent to Apple. While sitting idle, similar volumes of data are sent back every 12 hours. Both Google and Apple dispute the findings as misunderstanding what the data is for.Popular free-to-use stock image library Unsplash has been acquired by Getty Images. Getty Images is one of the world's most prominent image licensing company, and owns a wide range of photo library brands. Unsplash promises it will remain free with unchanged photographic licensing.In science, researchers at CERN have achieved the first laser-based manipulation of antimatter, a major breakthrough in the ongoing effort to delve deeper into antimatter science. A Canadian laser technology allowed the research team to cool an antimatter sample to near absolute zero. The work is set to lead to the creation of longer lasting antimatter investigations and the potential for creating the first antimatter molecules by joining atoms using laser manipulation.In entertainment, for those upset by the cancellation of The Dark Crystal Netflix series after just one season, a new Dark Crystal is preparing to launch – this time as a ballet at London's Royal Opera House by Wayne McGregor.Finally, yesterday we mentioned Voltswagen, and at the time of recording VW was adamant it was not a joke. A few hours later they admitted they had lied to a number of major news outlets in their assertion the name change was legitimate and that it was really meant as an April fools joke - just a few days early. Mmmm... no thanks, car company, have fun rebuilding trust once again after that old diesel debacle. See acast.com/privacy for privacy and opt-out information.

Both Google and Facebook generate over 80% of their revenue from advertising, clearly because of their extensive reach. That’s why Facebook remarketing and Google Display Network comes in handy with generating personalised and targeted ads to users. These tools help to increase brand loyalty, awareness, and click-through-rate.  On one hand, Google is the world’s largest search engine. But on the other hand, Facebook is the largest social network. Both mediums are the perfect place to advertise, but for different reasons.  After marketing for a long time, at Web3 we know that it is never one size fits all.  Does this sound like something you want for your business? We discuss which advertising network is best for you and has the best ROI: Facebook remarketing or Google Display Network.  Within each network, we break down: How it works How it can help Their display features Other factors to consider   Google Display Network Google display ads help to promote and advertise your business on Google web properties, including YouTube, Blogger, Gmail, and more. Google Display Network embeds ads into websites that use Google advertising. GDN can often be confused with Google Search Ads, which display the ads as text-based search results above the organic results. Overall, GDN is an opportunity to build brand awareness and increase the click-through-rate of your site. When your website receives clicks, a portion of your money goes to the service. However, this percentage of money does not come without its pros. Google display ads offer an impressionable global reach. It also allows you to connect with users of over a million websites, such as news articles or blogs. Important Features Google display network offers a variety of display formats. They include text, image, flash image ads, in-video ads, mobile web, and mobile games. They are all designed to capture the attention of potential customers. You are bound to find your desired target marketing through at least one of the available formats. Although, these aspects need to have approved specifications based on their display ad requirements.  How does Google Display Network work? GDN offers a variety of targeting options to ensure your advertisement is targeting your desired and relevant audiences.  I bet you’ve noticed certain ads appearing on the webpages you visit in your spare time and wonder, how did they know I’m interested in that? Well, Google notes its users’ previous site visits and clicks, using cookies to link your interests and demographic categories, showing you these highly targeted sites.   Facebook Remarketing Facebook remarketing includes displaying target ads to audiences who have not progressed on your website or have abandoned their cart. Cart abandonment has recently increased. It can be immensely frustrating pinning down why your audience is clicking through and bouncing around your site or adding items to their cart but not progressing. Facebook tracking pixels will identify these users and deliver them with highly targeted ads to lure them back into where they left off. Cool, right? People spend more time on Google, yet Facebook receives higher pageviews. It is because it can target them more times. Frequency is key to most marketing strategies. Facebook remarketing is the perfect way to win back lost traffic, as it allows you to target specific demographics showing your ads up front and center. Facebook Newest features When it comes to ad creative, Facebook has gone above and beyond over the past couple of years. They introduced their ‘instant experience’ which showcases a product or service from the user’s screen. With the inclusion of a 360 video, mobile devices are now interactive and engaging. This new inclusion makes for a fun, sophisticated and professional experience for your customer to reconnect with your business.  How does Facebook Remarketing work? To target these customers, you must first create a custom audience. These could be existing customers or people who have interacted with you on other platforms. Then add and test your pixels manually or via tools like Shopify. It is a valuable platform that can target your lost leads, increase conversion rate, and cart abandonment issues.  Reasons for Consideration People are, on average, spending about one hour on Facebook, which is significantly lower compared to the combination of Google’s web properties. Facebook remarketing also has a lower click-through-rate, potentially being affected by the minor ad formats and options for display compared to Google Display. The placement of these ads includes newsfeed, sidebar and mobile.  Summary Facebook remarketing and Google Display Network can increase your ROI and rapidly grow your business in conjunction with organic advertising. Overall, it comes down to what your business needs and the behaviour of your audience.  Transcript James Banks:Hello everyone. And, welcome to another episode of the Web3 Marketing Debate show. I'm your host, James Banks. Joseph Chesterton:And, I'm your cohost, Joseph Chesterton. James Banks:Today we will be debating remarketing. Specifically about the two gorillas in the room, Facebook versus Google Display Network remarketing, and which one is best? I'll be debating for Facebook remarketing. Joseph Chesterton:And obviously, I'll be talking about the Google Display Network. James Banks:So, Joseph for why is the Google Display Network better at remarketing, or better for remarketing compared to Facebook? Joseph Chesterton:Well, firstly what is Google Display Network and Facebook marketing? Google Display Network is often confused for Google search ads, but it shouldn’t. It's a completely different part of the Google advertising suite.  Display ads can help to promote your business. When browsing online, people see ads on other websites. Those ads are put/injected into those websites via the Google Display Network. These ads can be placed on any website that uses Google advertising, YouTube, Gmail or mobile apps that use Google Display Network advertising.  Websites hosting the Google Display Network script, get a portion of the money once the ad gets clicks. As a result, Google gets to display the ad on their website. The Google Display Network reaches most users worldwide and has millions of websites using it.  What's Facebook remarketing, James? James Banks:Facebook remarketing, is quite similar to how you describe Google Display Network. However, rather than your remarketing ad displayed on any one of the thousand websites in the Google Display Network, it only shows up on one website, Facebook. This will appear if you have the Facebook pixel on your website, and active Facebook ads remarketing campaign. You can configure your settings, controls and marketing scripts via our previous episode on a Google display versus direct integration through Tag Manager. But essentially, with Facebook remarketing, your ad can show up to these users’ Facebook.  When they enter your website, they get ‘cookied’, and once they’re on Facebook, depending on your settings, they will see your ad. That's essentially how it works in a nutshell.  You can also choose your remarketing ads to show up on other Facebook properties, such as Instagram and Messenger. You also can select and choose which platform you wish your ad to show up in. Joseph Chesterton:So, which one produces the best results? The answer to that is like how long is a piece of string. It comes down to what you need.  So, where are your customers hanging out?  Google Display Network, covers 95% of web traffic, so that’s all your news outlets, blogs, and random cat video websites. If they’re using advertising on their website, it’ll most likely be through Google Display Network.  If your customers are on those websites, you can target them using Google Display Network. Whereas, with Facebook remarketing, you're just limited to Facebook’s platforms. So, if that's what you're targeting, then Facebook may be the solution for that. But chances are, your customers won't be just on Facebook, they'll be going across any number of websites. Google Display Network, will cookie the user and display your ads across multiple websites, then you can essentially have a billboard right in front of the user's face, across their entire online journey.  However, with Facebook remarketing, they use the Facebook pixel to track you so they can see where you're going around the web, but it's not until you returned to Facebook when you get remarketed to. Overall, Facebook is essentially just a couple of apps. Whereas with Google Display Network, you're targeting the entire internet. Done deal. James Banks:Well, not quite Joseph. Yes, Facebook might not have the actual width or breadth of individual site placement. However, the activity within its platforms is dramatically higher with higher dwell time.  For example, people spend a lot more time per day on Facebook, as opposed to any one of the thousands of sites in the display network. As the saying goes in advertising, the business that is the most recent and frequent and front of mind is the one that ultimately earns customer loyalty and the sale. So, if your audience is spending a fair bit of time on Facebook, Instagram, or Messenger, and your remarketing messages are showing up in front of them everywhere, you don't want them to get burnt out.  There is a high chance that they could click through and potentially make the sale because they spend most of their time there. But, as you said, it's very situationally dependent on the business, and how they're marketing and advertising. It’s one component of a big piece of the wheel.  So, why would you say Google Display Network is better for lead generation or sale generation, as opposed to Facebook remarketing, Joseph? Joseph Chesterton:It comes back to where your customers are hanging out. They may spend a lot of time on Facebook, but their entire online journey (if you consider every single website that a user visits) will take up the majority of the time.  So, with that said, if you're able to put banner ads or billboards, essentially, in front of people and target them across every single website, then it kind of can feel more natural. Whereas, with remarketing, you have to wait until they return to Facebook.  It just feels like they're stalking you.  The great thing about a display network is if you go to one site you can set triggers, so that if they go to another site, then a different or a similar ad can be displayed.  You can get crafty with your advertising so that it's easier to sell. Customers will then more likely be able to see your ads and buy from you. There's a really good story I heard, it's about a small toothbrush or toothpaste company... This smaller company were trying to get into Walmart or one of the big department stores. They worked out where the head office of Walmart was and their geolocation.  They set the display network to target only people in that specific area. The ad was something along the lines of ‘Walmart staff have stinky breath - that's why they should stock this toothpaste and, all their problems will be gone.’. Something along those lines. They targeted the head office of Walmart who was in charge of the stocking and became visible to the people at Walmart. After seeing it all over the internet, they ended up contacting the toothpaste saying, stop this, you're ruining our reputation, we don't have stinky breath. This then opened up the conversation to stock the toothpaste brand in Walmart.  The amazing thing was that they only spent tens of dollars on their advertising, and were able to target the people in Walmart.  If they had done that on Facebook, then perhaps they wouldn't have been able to have the same effect because that ad was everywhere. And it made the people at Walmart think that this toothpaste company was spending millions of dollars to advertise it. This toothpaste that they stocked was inferior to the one that they already stocked. So, it's a pretty interesting story that they used the Google Display Network to do that. And, they did that with pennies, versus targeting millions of people.  It was a very interesting thing, if you're smart about it, you can target people and cause a big impact. It just depends on your ability as a marketer, I guess, because yes, you can do lead generation on Facebook, but can you target specific people across the entirety of the internet? James Banks:I love that story. But I'd argue, you could probably have gotten a better result by doing it through Facebook. I don't think Facebook ads were in play when that story happened.  But, here's the thing, they could have remarketed to anyone that works at Walmart as an example, or has visited the site and works at Walmart. And then, they show them an ad set of, a Walmart person with stinky breath, or whatever it might be. Which is arguably more targeted than just using a geolocation filter.  This is the thing where I think Facebook wins... when you do the good old Google versus Facebook debate, it still is a tried and tested method. It allows you to target friends of friends. So, you have someone that has entered your site, and their friends meet your targeting criteria. You could then have that remarketing ad show up to the friends of the friends, through custom audiences, things like that. So, it can give you different options of targeting, a little bit more personalised targeting as opposed to the display network.  However, as we have said earlier before, it does depend on how you're marketing your business. For example, if you are using Facebook ads, non remarketing, like straight-up Facebook ads, brand Allegiant campaigns, someone enters your site and it makes sense to remarket to them.  They abandon your site.  You go to e-commerce, they don't check out. It makes sense to remarket to them with a cart abandonment ad through the Facebook platform, cause that's how they originally discovered you. However, ultimately if you're remarketing on Facebook, then why not also include remarketing across the Google Display Network?  As we mentioned earlier in the piece, recency and frequency is a core component to being able to have the brand that wins the brand loyalty of the uneducated customer, at the end of the day. So, being able to combine both of them is typically how we approach things, and then being able to tailor the targeting and the platforms accordingly, depending on the context of the business, the products and services being offered.  So, with that said, Joseph, is there anything else you wanted to add to this debate? Joseph Chesterton:No, I think I'll just echo what you said. It depends on where your audience is and what you're selling. Chances are your clients are going to be in multiple places. They will be on Facebook because it's the largest social network in the world.  But, they also will access dozens of other sites where the Google Display Network will work. So, what better way to sell to them then every single place they go online.  So, I would say both are just as good as each other. You just need to know who to target. James Banks:Well, I think that's a wrap. So, again, thank you so much for shooting into another episode of the Web3 Marketing Debate show. Hope you enjoyed that and learned something new. We will be in your earbuds, hopefully again, real soon.  So, with that said and done, have a lovely day. We'll talk to you again real soon.

The year's almost over, which means it's a good time for you to reflect on everything that happened since January 1st. Because I'm not your therapist, we're not going to reflect your friends or your relationships or any bullshit like that. Instead, we're going to talk about how Big Tech has become more dominant than ever in 2020 - and what that means for the world. Big tech is more powerful than ever Facebook, Amazon, Apple, and Google already looked insanely powerful before COVID. Each one of them only became more valuable during the pandemic. Let's talk about why each one of these companies got more powerful this year. Facebook: When people can't spend time with their friends, they spend more time aimlessly scrolling through their feed. As a result, Facebook's usage and ad revenue have gone up in the past few months. Amazon: Obviously, when people are scared of shopping in-person they're going to spend more time shopping online. Plus, Amazon's cloud computing business AWS helps power platforms like Netflix and Zoom, and their service became more essential as these companies grew over the last few months. That's part of the reason why Jeff Bezos got $90 billion richer during the pandemic. Apple: iPhone sales went down last quarter, but more people staying home also means more people are buying Macs and iPads. The company also released its Apple One bundle which means you can pay a subscription for Apple Music, Apple TV+, and Apple Fitness+ in one place. (When this was announced, Spotify immediately complained that Apple was abusing its dominant position in the market)Google: At first, the pandemic caused Google's ad revenue from search to go down for the first time ever. But the company quickly rebounded. Last quarter, YouTube had more advertising revenue than ever. Also, Google Cloud (Google's version of AWS) grew 44% year-over-year. Why the domination of the big four matters Why does any of this matter for you? Well, these four companies hold massive amounts of power both over the public conversation and the fate of millions of small businesses. Let's take Facebook as an example. In addition to the core Facebook platform, the company also owns Instagram and Whatsapp. The three apps together have about 3.14 billion monthly active users. That's about 40% of the world's population. Facebook also has unprecedented power over the public conversation. Since 52% of Americans get their news from Facebook, their algorithm plays a big role in shaping people's opinions on news and politics. What's makes this scary is that Mark Zuckerberg has unchecked power over Facebook. For most companies, the shares that are available to the public give you voting rights that allow shareholders to vote on decisions that companies are making. But Facebook has a dual-class structure. What that means is that the company's founders hold all the voting rights. So Zuckerberg basically holds the keys for what billions of people around the world see in their News Feeds.But it's not just Facebook that has that kind of influence on the world. 28% of Americans say that they get their news from YouTube as well. Meanwhile, millions of small businesses rely on the Amazon marketplace, the Apple App store, and Google Play to reach customers. More power, more problems The more powerful you get, the more people pay attention to you. And in 2020, more people are paying attention to Big Tech than ever before. The documentary The Social Dilemma highlighted issues on how social media platforms are causing teen girls to cut themselves at higher rates than ever and helping to radicalize young men. Meanwhile, politicians like Bernie Sanders specifically took aim at tech executives like Jeff Bezos for making billions of dollars and underpaying workers while much of the country was struggling and unemployed. While people usually expect Republicans to defend corporate power in times like these, Big Tech even managed to piss them off. Since most of the people who work for tech companies tend to be liberal, right-wingers complain that Facebook and Twitter actively silence conservative voices. After Twitter started putting warning labels on Trump's tweets this year, Trump tried his best to get rid of the protections that allow social media companies to moderate their own content. In years past, anti-tech sentiment pretty much led to nothing except angry social media posts from dudes who were mad that their Twitter account got banned. But now, the government is taking action. Both Google and Facebook have been hit with antitrust suits. While these typically years to resolve in the courts, it's a sign that times are changing and that one way or another, these companies are going to be regulated. What should we do about Big Tech? Whether it's rising rents, your favorite political candidate losing an election, gentrification, income inequality - everyone somehow finds a way to blame Big Tech for their problems. The most ridiculous example of this is Republicans and Democrats both claiming that Mark Zuckerberg is a puppet for the opposing party. It's easier to just say that it's Facebook's fault instead of admitting that the candidate you ran just sucked. That's not to say that there are no problems with these companies and they shouldn't be regulated. We talked earlier about how Facebook's dual-class shareholder structure means that Mark Zuckerberg has huge amounts of unchecked influence over what billions of people see on their News Feeds. As Kanye once said, no one man should have all that power. Still, if we want to have good regulation, we need to take time to identify what the real problems are instead of using tech companies as a punching bag for our frustrations. I might sound like a brainwashed corporate drone here, but let's be real: It's easy to be negative about these companies, but we all use them every day. I write these articles on my MacBook Pro, and I do all the research through Google. I promote this newsletter through Instagram, and I bought my podcast mic stand on Amazon. The fact that these companies are such a big part of our lives means that it's important they're regulated, but it's also important that these regulations are done carefully. In conclusion 2020 might have been good for these four companies, but we all know it sucked. But let's look on the bright side. If you managed to avoid catching COVID or getting your house burned down in a California wildfire, you did well. If one or both of those things happened to you, you still managed to stay well enough to read this newsletter, so I guess that's still a win. Anyway, thanks so much for being a subscriber and supporting this newsletter in this shitshow of a year. See you in 2021. If you liked what you read, please sign up for our weekly newsletter. We send one email like this every week. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sundayspecial.substack.com

Today we are going to cover a tool we mention a lot, but with a difference. Daniel and Ciaran explore what advantages the offers anyone looking to up their content marketing game. Upgrading to Pro gives you lots of value-added features you won't have seen in the free version you have probably all used. For a start, you get unlimited searches, but for one monthly fee, you also get unlimited users for your organisation. Daniel also shares how you can work this into your content marketing workflow to win lots of additional organic traffic. Daniel highlights that we should all be careful with overly invasive dynamic calls to action which obscure the content users are trying to read. Head his wise words. Both Google and users dislike them! See you all again tomorrow. Useful Links

Welcome! Craig explains how app design libraries are causing problems with the security of apps for some of the big tech firms.  For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: iOS 13.7 launched today with a new system for battling the pandemic Hackers are exploiting a critical flaw affecting >350,000 WordPress sites The accidental notary: Apple approves notorious malware to run on Macs Most IoT Hardware Dangerously Easy to Crack 55% of Cybersquatted Domains are Malicious or Potentially Fraudulent Feds Can’t Ask Google for Every Phone in a 100-meter Radius, Court Says The Hidden Cost of Losing Security Talent Don’t forget Cybersecurity on Your Back-to-School List --- Automated Machine-Generated Transcript: Craig Peterson: [00:00:00] We're going to get into the guts right now of something called notarization. When it comes to our apps. What's Apple doing what's Google doing and how did Apple mess this is up so badly, frankly. Hey, you're listening to Craig Peterson. Thanks for joining me today. We've had a problem for a very long time when it comes to any sort of apps. I saw a funny meme about yeah about Bill Gates this week. It said Bill Gates couldn't even stop viruses and Windows. It's a really good point that Windows was never designed to be secure at all. When they came out with NT, that was their first attempt to design it like a real operating system. They took the design of VMS, basically of Dave Cutler and company that had been designed over a DEC - digital equipment. And they said, Hey, we'll use this as a framework. This really works. It's not a hack. Let's just make this work.  Then, of course, Microsoft had his fingers on it. So they really messed it up. They wanted to be compatible with everything that they could possibly be compatible with in the past. In the past, Microsoft did not have the barriers walls. If you will between the apps between the operating system, between the hardware and the apps. They didn't have the appropriate protections in place. Programmers used some lazy mechanisms to get around the operating system, going directly to things like graphics cards, because the operating system just slowed it down and they couldn't do the graphics they wanted to do that way. So it's been a real problem, frankly. It's been a real problem for a long time in the windows world, and NT was supposed to fix some of that. It did initially, and then it didn't. Now they're trying to tighten up this whole thing. how do you, if you're Microsoft or Google or Apple, how do you protect the people who are using your products from some of this malicious software? What's the way to do it? What Apple has come up with is a mechanism and Google as well that signs the software. You might have noticed that if you are trying to install software on your computer or your Google device from a third party website, it will come up and say, can't be opened, It can't be installed. There are a few different messages that come up. In the case of Apple now, with MacOS Catalina, which is the latest Operating system. Although, there's another one that is about to hit and it looks like they're going to change the whole nomenclature to, with the next release, but in Catalina, Apple now requires what they call notarization for all apps. Any apps that you are installing on that computer need to be signed digitally by Apple. So the developer, when they write the software, they compile it, they sign it themselves. It's a whole public key cryptography thing. Apple takes that software and checks it and then signs it. Both Google and Apple are using automated systems that try to verify whether or not the software is malicious. So it'll go through this automated system and will try and figure out well, is there any malicious content? Are they doing things they shouldn't be doing? Are they making suspicious calls to the operating system? Is it trying to get into files that it shouldn't be getting into? Now, there are ways to hide things from these automated systems. In fact, obfuscation seems to be the norm when it comes to any program or programming anything. It's just absolutely amazing. It does look for code signing issues and then it's designed to return the results to the developer very quickly and say, okay, it's all set. It is signed. You are ready to go. Then they can put it up for sale on the app store or available for free, et cetera. The same trick over on the Google side. In this case, in the Google side, they've got this alphabet owned malware scanning service called virus total that looks at data from over 60 different antivirus providers to figure out, is this software malicious? Is it using any sort of malicious libraries or routines? Now we have seen that happen, unfortunately, and it's scary because we have now found that even in the Apple app store, there have been many apps that included this library that was designed to basically steal personal information from you. Developers would use this library and it wasn't flagged by this notarization process. Now you install it and it's not the main feature of the app, but the app is spying on you. Now, there is a new piece of software out there that they're actually not all that new. It's been around for quite a while. It's called S H L E Y E R Schleyer and it is a Trojan that has been one of the most prolific pieces of Mac malware now for the last couple of years and it was notarized by Apple. Now, this is interesting, right? This whole notarization thing it's been in the last couple of major releases, but it snuck by. There is if you're an Apple user, there is a piece of software there's you can put on your Mac called brew and it uses open-source software to install all kinds of features. I use many of these pieces of open-source software all of the time. And they provide functionality that does not come with the base Mac operating system. And so in the case of brew, It is verified and validated by the brew people, right? Apple has nothing to do with this. There is another site out there called a homebrew.sh, which is a knockoff of the brew site, which is brew.sh. And the number of people were tricked into using that site, this homebrew.sh, and it apparently had fake flash updates. So it pops up and it says, Hey, you need to update. And we've all seen that before if we have flash on our computer. you click on it and open it and install it. In fact, this Schleyer was slash is so smart. It gives you instructions on how to get around Apple's notarization checks. So in case you didn't know if you install an app on your Mac and you, first of all, you probably can't get it to install, but if you do get it to install or if you download it and you try and run it out of your downloads. If you right-click on it, you then have the option to just open it and get around the signatures from Apple. Not good, not a good thing. So this, bottom line means that you cannot 100% trust these signed apps from Apple or from Google. Just, this is just to remember. Okay. This isn't something that any of these companies messed up recently. It's just normal. So be very careful. About what you install and it goes right back to something. I said a little earlier today, which is, do not install any software you do not absolutely need and make sure that you keep it all up to date. Some of this stuff does clickJacking. It tricks users into installing these cryptographic certificates. It decrypts and reads all of your HTTPS traffic. So if you're going to a secure server that is using SSL, it's decrypting it. It's harvesting your user IDs, everything. Okay. Apples goof, in this case, and they fixed it very quickly. It was reported to Apple. Apple did not figure this particular one out by themselves. So that goes right back to how important it is to have third parties out there that are looking at security, not just for Apple, but for many other pieces of software. All right, stick around. When we come back, we're going to talk about a new little study that was done about the internet of things hardware. Make sure you get all of this and more. My newsletter, Craig peterson.com/subscribe and stick around. Cause we'll be right back. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Both Google and Facebook are now offering free video conferencing services to complete with Zoom.

Plumbing contractors often underestimate the value of personalized design. With all the trucks, fancy equipment, slogans, advertisements, and websites out there, it’s easy to forget that the most important brand asset for your company…is you. Your face (and your employees’ faces) play a huge role in website performance and local SEO! In this interconnected age, now’s not the time to be shy. Now’s the time for high quality photography with big smiling faces. You’ll be amazed just how big an impact the human touch will make for your business! In today’s podcast, Jason and Nolen share why personalization creates stronger connection with both your customers and Google! Key Lessons for Plumbing Professionals * Content goes beyond text. Even your page photos are considered content. * Personalized photos create a deeper reserve of trust in your brand. * Both Google and people can spot stock photos, and they don’t perform as well as custom. Original Website Images Matter! We all know how a well-timed shot can make us feel so strongly, but photography also serves as a more social medium. It brings us together and allows us to empathise. In business, the right image can make or break a sale, especially in a home-centered industry like plumbing. SEO for plumbers relies heavily on image optimization. This isn’t rocket science, or even highly technical SEO. Frankly, it’s easy to stand out from the crowd when so few companies take the time to produce original photos! Building Stronger Connections and Listings “But why bother?” you might ask. What does original imagery have to do with search engine optimization? After all, digital marketers aren’t in the business of enhancing your website simply so it looks really fresh (that’s a bonus). We have to drive measurable key performance indicators like page views and conversions. The answer is simple: high quality, optimized imagery can greatly increase your volume of search traffic and average time on page. They also increase the likelihood of someone calling your business. Does more business revenue sound worth it to you? Expect these sort of benefits when you add personalized photos to your plumbing website. * Immediately stronger connections with visitors * Longer time on pages (deeper engagement) * More page views per visit * Stronger plumbing keyword performance (more on this later) * Better conversion rates, meaning more calls Crafting the Perfect Images Obviously, performance-driving photography doesn’t just appear by itself! You can simply drop them into your pages either. There are two key parts to getting the most out of your website imagery. Tip #1: Take More Photos (With Employees in Them) Don’t get us wrong: we’re all about photos of pipes and busted sewer lines. However, we (and your clients) would rather see the smiling faces of your friendly employees. So the next time you stop to take a photo of a newly installed sink, get yourself in the photo and take a selfie! It’s worth it. So many businesses spend dozens of hours uploading their latest team photos to Instagram and Facebook and never put them on their website. Gather all your team together and empower them to take selfies after a job well-done. Better yet, hire a professional photographer to get pictures of your plumbers, office staff, your family, and even your trucks! Tip #2: Optimize Your Image Attributes Did you know that your images can be optimized for stronger keyword performance? At Plumbing Webmasters, we’ve found that three key elements provide great SEO power for your page. Obviously, captions work very well for communicating quick fac...

Plumbing contractors often underestimate the value of personalized design. With all the trucks, fancy equipment, slogans, advertisements, and websites out there, it’s easy to forget that the most important brand asset for your company…is you. Your face (and your employees’ faces) play a huge role in website performance and local SEO! In this interconnected age, now’s not the time to be shy. Now’s the time for high quality photography with big smiling faces. You’ll be amazed just how big an impact the human touch will make for your business! In today’s podcast, Jason and Nolen share why personalization creates stronger connection with both your customers and Google! Key Lessons for Plumbing Professionals * Content goes beyond text. Even your page photos are considered content. * Personalized photos create a deeper reserve of trust in your brand. * Both Google and people can spot stock photos, and they don’t perform as well as custom. Original Website Images Matter! We all know how a well-timed shot can make us feel so strongly, but photography also serves as a more social medium. It brings us together and allows us to empathise. In business, the right image can make or break a sale, especially in a home-centered industry like plumbing. SEO for plumbers relies heavily on image optimization. This isn’t rocket science, or even highly technical SEO. Frankly, it’s easy to stand out from the crowd when so few companies take the time to produce original photos! Building Stronger Connections and Listings “But why bother?” you might ask. What does original imagery have to do with search engine optimization? After all, digital marketers aren’t in the business of enhancing your website simply so it looks really fresh (that’s a bonus). We have to drive measurable key performance indicators like page views and conversions. The answer is simple: high quality, optimized imagery can greatly increase your volume of search traffic and average time on page. They also increase the likelihood of someone calling your business. Does more business revenue sound worth it to you? Expect these sort of benefits when you add personalized photos to your plumbing website. * Immediately stronger connections with visitors * Longer time on pages (deeper engagement) * More page views per visit * Stronger plumbing keyword performance (more on this later) * Better conversion rates, meaning more calls Crafting the Perfect Images Obviously, performance-driving photography doesn’t just appear by itself! You can simply drop them into your pages either. There are two key parts to getting the most out of your website imagery. Tip #1: Take More Photos (With Employees in Them) Don’t get us wrong: we’re all about photos of pipes and busted sewer lines. However, we (and your clients) would rather see the smiling faces of your friendly employees. So the next time you stop to take a photo of a newly installed sink, get yourself in the photo and take a selfie! It’s worth it. So many businesses spend dozens of hours uploading their latest team photos to Instagram and Facebook and never put them on their website. Gather all your team together and empower them to take selfies after a job well-done. Better yet, hire a professional photographer to get pictures of your plumbers, office staff, your family, and even your trucks! Tip #2: Optimize Your Image Attributes Did you know that your images can be optimized for stronger keyword performance? At Plumbing Webmasters, we’ve found that three key elements provide great SEO power for your page. Obviously, captions work very well for communicating quick fac...

On today's episode of Loud & Clear, Brian Becker and John Kiriakou are joined by Dan Kovalik, a human rights and labor lawyer who is the author of the book “No More War: How the West Violates International Law by Using 'Humanitarian' Intervention to Advance Economic and Strategic Interests.”Impeachment hearings start up again today, this time before the House Judiciary Committee. Democrats on the Intelligence Committee yesterday released their report, which, they say, shows damning evidence that President Trump committed crimes so grave that the only response must be removal from office. Today, four renowned legal scholars will testify as to the constitutional basis for impeachment. The second day of the two-day NATO Summit ended in acrimony after President Trump canceled a press conference and abruptly returned to Washington. This came just hours after Prime Minister Trudeau of Canada, Prime Minister Johnson of the UK, President Macron of France, and Prime Minister Rutte of the Netherlands were caught on a hot microphone mocking Trump. Ann Wright, a retired United States Army colonel and former U.S. State Department official in Afghanistan, who resigned in protest of the invasion of Iraq and became an anti-war activist, joins the show. Larry Page and Sergey Brin, the former Stanford University roommates who founded Google 20 years ago, resigned yesterday from all executive positions at Google and its parent company, Alphabet. Both Google and Alphabet will now be run by Sundar Pichai, Google’s CEO. Page and Bryn will remain as board members and as Google’s largest shareholders. The resignations come at a time of turmoil for Google and in the immediate aftermath of the firing of a group of employees who sought to form a union at Google. And in the past year, Pichai has cracked down on employees who complained that the company was violating its own edict of “Don’t Be Evil” by working in national security and with oppressive regimes around the world. Brian and John speak with software engineer and technology and security analyst Patricia Gorky. Today marks the 50th anniversary of the assassination of Black Panther leader Fred Hampton. A charismatic organizer beloved by the Black liberation and socialist movement, Hampton was gunned down as he lay in bed by Chicago police at the age of 21. But his legacy continues to inspire activists today. Aislinn Pulley, an organizer with the Black Lives Matter movement and Co-Executive Director of the Chicago Torture Justice Center, and Eddie Conway, Executive Producer with The Real News Network, was a leading member of the Baltimore branch of the Black Panther Party, and a political prisoner for 44 years, seven of which were in solitary confinement, joins the show.Yet another general strike is taking place today in Colombia as protests against the anti-worker, anti-peace agenda of far-right president Ivan Duque continue. 5 people have been killed so far, and more repression is feared today. James Jordan, a member of the Alliance for Global Justice and has been deeply involved in supporting the Colombian peace process, joins Brian and John. Wednesday’s weekly series, In the News, is where the hosts look at the most important ongoing developments of the week and put them into perspective, including the impeachment hearings, the NATO summit, and more. Sputnik news analysts Nicole Roussell and Walter Smolarek join the show.Our regular Thursday segment is on Wednesday today, and deals with the ongoing militarization of space. As the US continues to withdraw from international arms treaties, will the weaponization and militarization of space bring the world closer to catastrophe? Brian and John speak with Prof. Karl Grossman, a full professor of journalism at the State University of New York, College at Old Westbury and the host of a nationally aired television program focused on environmental, energy, and space issues, and with Bruce Gagnon, coordinator of the Global Network Against Weapons & Nuclear Power in Space and a contributor to Foreign Policy In Focus.

Today on Event Tech Podcast we explore Google IO and Microsoft Build. You already know this is your go-to source on all things tech. So on this week's episode, we're talking about two of the biggest developer conferences in the world! Both Google and Microsoft took center stage on their respective events to talk about their technologies. What they can do, how they can change the future, and in what way developers can build on top of them. So, curious to know where the world of technology is headed? Wait no longer, and join our awesome hosts, Will Curran, and Brandt Krueger. Together, they dive into the specifics of each event and walk us through what we can expect from the future of tech, courtesy of Google IO and Microsoft Build. Let's go!   Resources: How To Plan An Event Without Visiting The Venue – #Eventicons Episode 161  https://helloendless.com/plan-an-event-without-visiting-the-venue/ Google I/O 2019 Highlights https://www.youtube.com/watch?v=uBP9K2QJSSs Vision Keynote Highlights // Microsoft Build 2019 https://www.youtube.com/watch?v=rIJRFHDr1QE    

Both Google and Apple are coming strong with two new things of note: Stadia and Apple Arcade, PlayStation has it’s first Nintendo Direct called State of Play, and in what’s the biggest news of the week (obvs)... Judgment is still on for June 25. Josh and Rich have been dying twice (well… probably more than that) in FromSoftware’s Sekiro: Shadows Die Twice, whilst Colm’s been revisiting the 90s in internet detective game Hypnospace Outlaw. ► www.videogamer.com for all your news, reviews, videos and features on video games! Follow us on all your favourite social networks! ► Twitter➜ twitter.com/VideoGamerCom ► Facebook➜ www.facebook.com/VideoGamerCom/ ► Instagram➜ www.instagram.com/VideoGamerCom/ ► YouTube ➜ www.youtube.com/VideoGamerTV/ VideoGamer Podcast theme composed by Adam Cook

Both Google and Android had birthdays this year - 20 and 10 respectively. This is a double dose of milestone birthdays and we have a lot to talk about because of it! We’ve got it all - inside tips on how to get the most out of Google’s services, a couple of throwbacks to the birth of Google and Android. It’s all here on the Android Authority Podcast! Recorded September 27, 2018 Time codes: 2:25 – Google turns 20: The 20 biggest milestones in Google’s history 12:40 – Android turns 10 today: Here are 5 features we still use from Android 1.0 17:30 – Android turns 10: Remembering the first Android phone, the T-Mobile G1 / HTC Dream 22:00 – Google Feed officially called Discover, will appear at Google.com on mobile 29:10 – From Android to YouTube: 20+ pro tips from the Googlers behind them The Android Authority podcast is: Adam Doud - @DeadTechnology Jonathan Feist - @JFeist1 / @DroneRush Joe Hindy - @ThatJoeHindy Produced by Adam Doud

So much happened this week in the world of The Verge. Both Google and Microsoft hosted their annual developer conferences and announced a whole bunch of stuff, so Nilay, Paul, Natt, and Dieter gather to break it down and give you the highlights. And this wouldn’t be an episode of The Vergecast without the segment Paul does every week, “Kick flip the kickstand script.” It’s a big one, so listen to the whole episode to get everything you need for this massive week in tech news. 01:28 - 10 Biggest announcements from Google I/O 03:45 - The selfishness of Google Duplex 21:09 - Android P 26:41 - At I/O Google showed its willingness to change and shape our lives 34:33 - JBL’s Android-powered soundbar does a lot of things right 38:43 - Volvo’s native Google integration is the next level for Android Auto 44:06 - Six new Google Assistant voices, including John Legend 47:49 - Nadella’s Microsoft 56:51 - What is edge computing? 1:08:16 - Paul’s weekly segment “Kick flip the kickstand script” 1:10:38 - Net neutrality, mergers, AT&T, and Michael Cohen: what we know so far Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I have the pleasure of talking to Kim Scott, the Author of the New York Times bestselling book, Radical Candor: Be a Kickass Boss Without Losing Your Humanity. Kim has had a very successful career in technology - working for startups and tech giants Apple and Google, and then working as a CEO coach and advisor at Dropbox and Twitter, among others. During our conversation, Kim shares her insights about gender, leadership, teamwork, writing, and her important work around radical candor.   Key Takeaways:   [1:55] Why do we put pressure on ourselves to be something different than who we really are? [7:06] Before writing Radical Candor, Kim wrote three novels about relationships. [12:50] Both Google and Apple are relationship-driven companies. [14:52] Kim describes the theme of her book, Radical Candor. [26:20] Being consciously aware of your gender.   Resources: Mike Robbins Website Mike Robbins Podcast Mike Robbins on Facebook Mike Robbins on Twitter Radical Candor @candor on Twitter Candor, Inc. on Facebook

Apple's AI - Siri - is deeply inferior to Google's AI. Both Google and Amazon have an advantage over Apple in terms of search query capture which means the quality of the output for Google and Amazon will be superior for the foreseeable future.

The FCC is currently considering whether it will overturn the long-fought net neutrality rules enacted under the Wheeler FCC. The U.S. Court of Appeals for the District of Columbia subsequently upheld the rules. If the Ajit Pai FCC undoes the rules, as it is likely to do, there will be, as always, winners and losers. Who will they be? Further, ISPs are arguing that they too believe in net neutrality principles. But does their purported support of net neutrality principles align with the original definition of net neutrality that was first advanced by their opponents? Bio Christopher Lewis (@ChrisJ_Lewis) is Vice President at Public Knowledge. He leads the organization's advocacy on Capitol Hill and other government agencies. Prior to joining Public Knowledge in 2012, Chris served at the Federal Communications Commission as Deputy Director of the Office of Legislative Affairs. At the FCC, Chris advised the FCC Chairman on legislative and political strategy. He is a former U.S. Senate staffer for the late Sen. Edward M. Kennedy. Chris also has over 15 years' worth of advocacy experience. Previously, Chris worked as the North Carolina Field Director for Barack Obama's 2008 Presidential Campaign. Chris serves on the Board of Directors for the Institute for Local Self Reliance. He also represents Public Knowledge on the Board of the Broadband Internet Technical Advisory Group (BITAG). Chris graduated from Harvard University with a Bachelors degree in Government. He lives in Alexandria, VA where he loves working on local civic issues and is elected to the Alexandria City Public School Board. Resources Public Knowledge Conscience of a Conservative: A Rejection of Destructive Politics and a Return to Principle by Jeff Flake News Roundup Trump's manufacturing council disbands After he made insensitive remarks following racial unrest in Charlottesville, Virginia the weekend before last, Trump was forced to shut down his manufacturing advisory council. Several CEOs had decided to resign from the council after Trump failed to denounce the KKK and White Nationalists, saying instead that there had been "hatred, bigotry and violence on many sides." He then backtracked reading a prepared statement, only to go back to saying all sides were at fault for the violence.  Intel CEO Brian Krzanich was among the CEOs to resign from the council.  Steven Musil reports in CNET.  But the American Tech Council remains intact, although the CEOS of Google, Apple and Microsoft wrote internal memos distancing themselves from the administration. That's in next.gov. Tech companies ban extremist websites and causes Both Google and GoDaddy last week announced that they would not host sites like Daily Stormer that espouse white supremacist ideology. First Amendment advocacy groups, however, like the Electronic Frontier Foundation, argue that the move could backfire and set a bad precedent for civil rights groups. Andrew Morse reports for CNET. Sites like GoFundMe and Paypal are also banning white supremacists from raising funds on their platforms. Abbey White reports in Vox. But the LA Times reports that these groups are forming their own corporate ecosystem in defiance of Silicon Valley. DOJ seeks user info from Anti-Trump website Dreamhost wrote a blog post last week disclosing that the Justice Department has been demanding, for months, site visitor information from the anti-Trump website distruptj20.org. The warrant seeks all files from the site. Colin Lecher reports in the Verge. Trump bolsters U.S. Cyber Command President Trump is bolstering the U.S. Cyber Command making it a full combatant command. Now, administration officials will need to decide whether to spin out Cyber Command from the NSA. Jordan Fabian reports in The Hill. The cozy relationship between Sinclair Broadcasting and FCC Chairman Ajit Pai The New York Times reported last week on Sinclair Broadcasting's enormous influence on current FCC Chairman Ajit Pai. Sinclair, known for its right-leaning content, currently owns or operates 175 television stations nationwide. But it has also proposed to merge with Tribune Media, which would bring that number up to 215 stations. The deal would also give Sinclair a much larger presence in cities, including New York City, where it would own WPIX Channel 11.  When he was an FCC Commissioner, Pai even ripped language, almost verbatim, from Sinclair's own filings. Pai used the language to bolster his official legal arguments in support of Sinclair's opposition to the Wheeler FCC's crackdown on joint sales agreements. Then, just 10 days after he became FCC Chairman, Pai relaxed those restrictions. Since becoming Chairman, Pai has also relaxed some TV ownership limits.  Cecilia Kang, Eric Lipton and and Sydney Ember report in The New York Times. Trump orders China IP practices investigation President Trump has ordered an investigation into China's alleged theft of U.S. intellectual property. The administration estimates the alleged theft may have cost U.S. businesses some $600 billion. You can find the story in Fortune. Federal Judge: LinkedIn must allow startup access to data--for now U.S. District Judge Edward M. Chen in San Francisco has ordered Microsoft's LinkedIn to open up its public data to a third-party startup. The startup, hiQ Labs, scrapes data LinkedIn users post publicly and uses it to predict which employees are likely to leave their jobs. Microsoft argues that hiQ's practices violate the 1986 Computer Fraud and Abuse Act. But Judge Chen isn't buying it. He says that law doesn't apply to publicly available data. Jacob Gershman reports for the Wall Street Journal. Ninth Circuit says Spokeo is liable for posting wrong info In a 3-0 decision, the Ninth Circuit U.S. Court of Appeals ruled in favor of a man who sued Spokeo for posting the wrong picture and saying he was a married father, affluent, employed, in his 50s and with a graduate degree. The central issue was whether publishing this wrong information carried some particular harm. The Court ruled that it did . The case had already been up to the Supreme Court, which sent it back down to determine the degree of harm caused by the wrong information. While the damages in this case are minor, only around $1,000, it is seen as having significant implications for large tech companies like Facebook and Google that publish a variety of different types of consumer information. Uber agrees to FTC privacy audits Finally, Uber will now be subject to FTC privacy audits for the next 20 years. The company settled with the FTC last week after failing, in 2014, to prevent the theft of over 100,000 names and drivers license numbers. Anita Balakrishnan reports for CNBC.

Will HBO going online prove fatal for Foxtel Play? OS X Yosemite is here (and it's free!) but does that mean that you should jump in and install it? Both Google and Apple have new tablets they want you to buy, but which one is the better bet? All this and more in the latest episode of Vertical Hold!

## PDF Yes. But pdf and epub modules are the second generation. Fileviewer module was the first generation. It uses Poppler, the popular pdf lib in Linux, to convert pdf file into png images and display them in browser.  After several years, the Mozilla Foundation created pdf.js which allow browsers use HTML5 and JavaScript to display PDF file. Today pdf.js has become the default PDF plugin in Firefox. I wrote PDF module to integrate it into Drupal.    * So, this just integrates pdf.js into Drupal? * Can you create pdfs with the module?   ## ePub Since Amazon launched Kindle, ebook market was getting hot. Google and Apple joined the battle soon. Epub format as an open standard chosen by many new competitors in this market became popular. Thanks to Jake Hartnell the author of epub.js, an open source Javascript epub lib, we can display epub file in the browser as well. So I wrote epub module to integrate it into Drupal.  Google Book Search has been renamed into Google Books and become a part of Play Books. Both Google and Amazon have HTML5 online reader now. Although epub.js is not as good as them, it has gotten most features for a online ebook reader.    * Do either of these provide search functionality? ##Apachesolr_file * How does Apachesolr_file fit into this? It’s always easy to use Ctrl-F to search in one book. If you have thousands of books or even more, you need a full-text search engine to index them all. Apachesolr_file module uses Solr, Apache Foundation’s popular full text search engine, to index files.  We already have apachesolr module and apachesolr_attachments‎ module. The difference between apachesolr_attachments‎ and apachesolr_file is - apachesolr_attachments was designed to index the files with nodes and apachesolr_file was designed to index file entity (the new conception since Drupal 7) for purely file management.  Not only pdf and epub but also other popular file formats like MS Word, Excel, PowerPoint… can be indexed by Solr (https://tika.apache.org/1.5/formats.html all the formats supported by Tika - the file parser used by Solr). So you can also use this module on intranet for companies, schools and other organizations.  ## Application   * Do you know of any sites that are using these now? * What are some other applications you can see for these modules?   ## NodeSquirrel Ad Have you heard of/used NodeSquirrel? Use "StartToGrow" it's a 12-month free upgrade from the Start plan to the Grow plan. So, using it means that the Grow plan will cost $5/month for the first year instead of $10. (10 GB storage on up to 5 sites)

Facebook Home Sucks! eliminates Google Search on non-Facebook Home Partner Android phones; Both Google and Bing now recommend using HTML5 pushState to allow for SEO friendly crawlable AJAX; How do you explain SEO to a teenager? Better yet, to a business prospect who has no idea what you are talking about?

Facebook Home Sucks! eliminates Google Search on non-Facebook Home Partner Android phones; Both Google and Bing now recommend using HTML5 pushState to allow for SEO friendly crawlable AJAX; How do you explain SEO to a teenager? Better yet, to a business prospect who has no idea what you are talking about?

Facebook Home Sucks! eliminates Google Search on non-Facebook Home Partner Android phones; Both Google and Bing now recommend using HTML5 pushState to allow for SEO friendly crawlable AJAX; How do you explain SEO to a teenager? Better yet, to a business prospect who has no idea what you are talking about?