Podcasts about pricefx

Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context. With a wealth of experience in pricing strategies, Mark is passionate about helping companies maximize their revenue through effective pricing techniques. Steven Forth is the co-founder and Managing Partner at Ibbaka, a leading pricing strategy consultancy. With deep expertise in B2B SaaS pricing and value-based pricing models, Steven has been at the forefront of pricing innovation for over two decades. He's passionate about the intersection of pricing strategy, customer value, and emerging technologies like AI agents. In this episode, Steven turns the tables on Mark to explore context-driven pricing – Mark's revolutionary framework that's changing how pricing professionals think about willingness to pay. Together, they dive deep into the four contexts that drive every pricing decision, the three-layer business framework that organizes pricing strategy, and why perfection is the enemy of progress in pricing.   Why you have to check out today's podcast: Discover the concept of context-driven pricing and its significance in today's market. Learn how different contexts, such as environmental and customer factors, influence pricing decisions. Understand the importance of defining the problem to effectively implement pricing strategies.   “Willingness to pay is contextual.” – Mark Stiving   Topics Covered: 01:37 – What motivated Mark to think about Context-driven Pricing? 03:15 – The four categories of context: problem, customer, behavioral, and environmental. 04:52 – How environmental factors influence willingness to pay? 06:01 – The role of competitors in shaping pricing strategies. 08:13 – Understanding the foundational problem and its impact on pricing decisions. 14:01 – The intersection of context-driven pricing and AI. 24:58 – Key takeaways on implementing context-driven pricing effectively.   Key Takeaways: “Pricing is about understanding the context in which a buyer operates.” – Mark Stiving “Defining the problem is crucial to determining willingness to pay.” – Mark Stiving “Perfection is impossible; focus on being better every day.” – Mark Stiving   Resources and People Mentioned: Steven Forth: https://www.linkedin.com/in/stevenforth/ Ibbaka: https://www.ibbaka.com/ Craig Zawada: https://www.linkedin.com/in/craig-zawada-a0a39029/ Pros: https://pros.com/ Stephan Liozu: https://www.linkedin.com/in/stephanliozu/ Zilliant: https://zilliant.com/ Gabe Smith: https://www.linkedin.com/in/gabesmith/ PriceFX: https://www.pricefx.com/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/  Email: mark@impactpricing.com  

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven shares the potential commoditization of AI pricing agents, explaining how their replication and standardization could drive down differentiation and value. He explores the interplay between AI-driven sales and buying processes, emphasizing that businesses must consider how AI will influence purchasing decisions. He also touches on the potential of AI to simplify legal tasks.   Why you have to check out today's podcast: Learn how AI-powered pricing agents compare to SaaS models and why they might face rapid commoditization in the evolving AI landscape. Discover why AI-driven buying decisions are just as important as AI-powered selling strategies—and what that means for the future of pricing. Find out how DeepSeek's approach to AI training and pricing could shake up the industry, with potential implications for OpenAI and other major players.   "I think that they need to put themselves in the buyer's shoes and ask themselves, how would I be using AI to make a buying decision?" - Steven Forth   Topics Covered: 01:23 - Explaining the four types of AI products and how they impact pricing, automation, and value creation 09:51 - Exploring whether AI agents will become commoditized 12:46 - How complex pricing workflows require multiple AI agents working together as a service, rather than a single standalone pricing agent 14:17 - Explaining that differentiated AI agents with better performance will still command higher prices 19:20 - Highlighting how DeepSeek's advancements in post-training optimization and lower pricing could drive broader AI adoption 21:20 - What makes AI agents more prone to commoditization  23:22 - How SaaS solutions are less prone to commoditization than AI agents  26:32 - Suggesting that tasks like real estate conveyance could be automated by AI agents 29:02 - Steven's best pricing advice   Key Takeaways: "A lot of the use cases for outcome-based pricing or results-based pricing really only become relevant when an action is taken on your behalf. And you can evaluate the value of that action and the success of that action." - Steven Forth "Are all agents by nature more subject to commoditization than other parts of the ecology, like copilots or service as software or generators? My gut feeling is that there are going to be agents that are highly differentiated because they rely on highly customized underlying language models and highly tuned prompt sequences that would not be easy for someone else to recreate. And that they'll be able to make better decisions." - Steven Forth "Apart from very specific and narrow cases, I don't think pricing is going to be done by agents. Pricing will be service as software." - Steven Forth   People/Resources Mentioned: Grammarly: https://www.grammarly.com Copilot: https://copilot.microsoft.com/onboarding ChatGPT: https://chatgpt.com/ Hugging Face: https://huggingface.co Hubspot: https://www.hubspot.com FinnAI: https://www.finnai.io/en LegalZoom: https://www.legalzoom.com Zendesk: https://www.zendesk.com Microsoft: https://www.microsoft.com/ Pros: https://pros.com Vendavo: https://www.vendavo.com Zilliant: https://zilliant.com Pricefx: https://www.pricefx.com Maxio: https://www.maxio.com DeepSeek: https://en.wikipedia.org/wiki/DeepSeek   Connect with Steven Forth: LinkedIn: https://www.linkedin.com/in/stevenforth/ Email: steven@ibbaka.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Joshua Lowe is a solution-focused pricing professional with a proven track record in pricing (10 years) and pricing transformation (3+ years). He also has an expertise in implementing and utilizing PriceFX, a cloud-native pricing management software.  In this episode, Joshua discusses the evolution of pricing in the auto parts industry, explaining how his company is transitioning from traditional cost-plus pricing to more market-based and value-driven strategies. He highlights the role of data analytics and predictive modeling in optimizing pricing decisions while maintaining fairness and customer retention.    Why you have to check out today's podcast: Learn how a major industry player is shifting from cost-plus pricing to market-based and value-based approaches. Discover how analytics and data science shape pricing strategies, ensuring competitiveness and profitability. Understand why leaving some value on the table fosters long-term customer relationships and repeat business.   "You've got more pricing power than you might realize." - Joshua Lowe   Topics Covered: 01:31 - Joshua describing his journey into pricing 02:55 - Clarifying that Napa Auto Parts is a wholly owned subsidiary of Genuine Parts Company and sharing why he has stayed with Napa Auto Parts 04:27 - How his pricing strategies not only capture value but also reinvest in growth and detailing his role in setting nationwide retail, wholesale, and resale pricing frameworks  06:37 - The evolution of market segmentation in pricing, highlighting shifts between regional and nationwide pricing models and the factors influencing those changes 08:53 - Explaining customer segmentation in pricing, emphasizing the importance of transaction data, value drivers, and willingness to pay 11:27 - Pricing strategies based on delivery distance, emphasizing relationship-based pricing over cost-to-serve 13:09 - Explaining product segmentation and how Napa Auto parts sources products 15:56 - How cost increases from suppliers generally flow through their own pricing 17:03 - The role of cost-plus pricing in the industry and its gradual shift toward market-based and value-based pricing 21:31 - How Napa Auto Parts structures pricing 24:59 - Joshua's best pricing advice   Key Takeaways: “There's a lot of price moves that you use in pricing to extract value, but a lot of times too, you're trying to figure out ways to reinvest those wins back into sales so that you can grow.” - Joshua Lowe “You never try to extract a hundred percent of the value of any single transaction because you might actually start losing customer retention over time. You want to leave 10, 20% on the table. I've always kind of kept that in the back of my mind as we do certain activities of how we keep the fairness in play as we make pricing actions.” - Joshua Lowe   People/Resources Mentioned: Gates Corporation: https://www.gates.com/us/en.html Genuine Parts Company: https://www.genpt.com/ Napa Auto Parts: https://www.napaonline.com/   Connect with Joshua Lowe: LinkedIn: https://www.linkedin.com/in/joshua-lowe-42034746/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Unleashing the CPQ Artist Within: Canidium Integrates Creativity with Technology This episode of the CPQ Podcast takes a unique turn as Frank chats with Andy Kumar, the CPQ + Pricing Practice Lead at Canidium. Forget your typical CPQ expert – Andy's background in art and anthropology brings a fresh perspective to the table. Intrigued? We dive deep into how Canidium leverages a powerful trio of CPQ and Pricing tools – SAP CPQ, Pricefx, and Salesforce. You'll hear: The unexpected benefits of Andy's artistic background in his current CPQ and Pricing role. The full spectrum of Canidium's services, from SPM and CRM to, of course, CPQ and Pricing and more.    Canidium's industry focus and the specific challenges their customers face. How Canidium bridges the gap between SAP, Pricefx, and Salesforce for seamless integration.    The impact of the current economic climate on CPQ strategy. What truly matters to Canidium's customers right now. This episode is more than just CPQ talk – it's about harnessing creativity for efficient and impactful solutions. Ready to learn more? Head over to https://www.canidium.com for insights on their offerings and upcoming events. LinkedIn  https://www.linkedin.com/in/andrewakumar/  email  andykumar@canidium.com 

Join us on this episode of the CPQ Podcast as we delve into the world of Configure, Price, Quote (CPQ) with industry veteran Charan Singh, Principal at Deloitte Digital. Charan brings over 20 years of business experience to the table, and in this episode, he'll be sharing his insights on: Customer Segmentation Strategies: How does Deloitte Digital structure and understand their customer base? CPQ in Action: What are Charan's clients using CPQ for throughout the Quote-to-Cash lifecycle? Investment Landscape: What are CPQ investors looking for in today's market? The Future of CPQ: How will artificial intelligence, particularly generative AI, impact CPQ? Salesforce Revenue Cloud: Charan's take on the latest solutions from Salesforce. CFO Perspective: What are enterprise-level CFOs considering when it comes to CPQ? Global Outsourcing: Exploring the advantages and considerations of outsourcing to locations like Mexico and India. Deloitte Accelerators: How can you leverage the accelerators offered by the Deloitte team? This episode is packed with valuable insights for anyone looking to optimize their CPQ processes and drive business growth. Connect with Charan on LinkedIn:  https://www.linkedin.com/in/charan-singh-1576a13/ 

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven emphasizes the importance of shaping willingness to pay by understanding and communicating real value to customers. He also highlights the role of AI and context-driven pricing in adapting to customer needs dynamically, stressing that consistent delivery and documentation of promised value are crucial for long-term retention.   Why you have to check out today's podcast: Explore the nuances of pricing strategies, distinguishing between perceived, real, and proven value and how each impacts customer retention and willingness to pay. Learn why documenting value delivered to customers can significantly reduce churn, with actionable steps to demonstrate value in B2B sales. Gain insights on Context-Driven Pricing, offering a fresh approach to optimize pricing in real time.   "You need to make sure that the value you promise in sales is the value that you deliver and that you can document that value. Because if you don't do that, you're going to struggle with renewals." - Steven Forth   Topics Covered: 02:09 - Why Steven believes that value-based pricing and willingness to pay are distinct, with value coming first shaping willingness to pay 06:19 - How techniques from behavioral economics, like anchoring, actually impact value perception rather than solely increasing willingness to pay 07:12 - Acknowledging Mark's example of using "good-better-best" as a framing strategy but argues that it's more than just a "trick" 10:40 - Introducing his concept of generative pricing, which leverages generative AI to dynamically adjust product configurations and prices based on each buyer's context 12:35 - Steven emphasizes the need for a clear value model rather than solely relying on AI-driven willingness-to-pay estimates 14:49 - Highlights how value is not only unique to each customer but also varies over time for the same customer 17:05 - Underscoring that willingness to pay is actively shaped by how a company communicates and delivers value 18:34 - Emphasizes the need for a value model in pricing, contrasting it with software approaches like revenue management that estimate willingness to pay without actively shaping it 20:37 - Explaining why B2B pricing cannot rely on traditional price elasticity curves 21:36 - Steven's best pricing advice   Key Takeaways: "Willingness to pay is an outcome that you shape. It's not something that is given to you by something outside of your product and how you sell it, and that you play a huge role in defining the context." - Steven Forth "We want people to pay a fair amount of money. If I can trick someone into paying more than something's valuable, greater than its actual value, and value in this case means the economic return they're going to get, I don't think I've done myself a service in the long term." - Steven Forth   People/Resources Mentioned: Pros: https://pros.com Pricefx: https://www.pricefx.com Zilliant: https://zilliant.com Vendavo: https://www.vendavo.com Tom Nagle: https://impactpricing.com/podcast/604-insights-into-value-based-pricing-strategies-for-b2b-with-tom-nagle/ Barret Thompson: https://impactpricing.com/?s=barrett+thompson B.F. Skinner: https://en.wikipedia.org/wiki/B._F._Skinner   Connect with Steven Forth: LinkedIn: https://www.linkedin.com/in/stevenforth/ Email: steven@ibbaka.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

In this episode, we sit down with Pascal Yammine, the dynamic CEO of Zilliant, to delve deep into the world of pricing, CPQ, and the future of revenue operations. Get ready to be inspired as Pascal shares his insights on: Zilliant's journey: Learn about Pascal's experience at the helm of Zilliant and how the company has evolved under his leadership. The power of partnership: Discover how Zilliant's collaboration with private equity partners and system integrators is driving innovation and growth. Strategic vision: Uncover Zilliant's ambitious plans for the future, including key priorities and product innovations. AI revolution: Explore how artificial intelligence is changing pricing and CPQ, and Zilliant's role in this changed landscape. Competitive edge: Understand how Zilliant differentiates itself from competitors and delivers exceptional value to customers. Whether you're a seasoned pricing professional or just starting your journey in the CPQ space, this episode offers invaluable insights and inspiration. Don't miss this opportunity to learn from one of the industry's leading experts! CPQ Podcast is your go-to source for the latest trends and best practices in CPQ (and pricing). Subscribe now to stay ahead of the curve! Website https://zilliant.com/    LinkedIn https://www.linkedin.com/in/pascalyammine/   

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven explains how AI can significantly enhance software customization and pricing, enabling more precise value delivery for each customer. He emphasizes that while AI introduces new capabilities, it does not fundamentally change the core principles of pricing.    Why you have to check out today's podcast: Dive deep into the comparison between AI and the transformative impact of SaaS, providing valuable insights into the future of software pricing and delivery Understand value models and how AI can optimize pricing strategies Explore how AI can enable highly customized software configurations and pricing, making it easier to deliver and capture value tailored to individual customers   "Before they invest a lot of time and effort in developing or pricing their own AI, find out what their customers are already doing and how they're thinking about the problems." - Steven Forth   Topics Covered: 00:47 - Skepticism as well as optimism regarding AI and addressing the hype surrounding AI 04:15 - Exploring how AI might impact software pricing compared to the changes brought about by cloud-based SaaS. 07:05 - The way AI can optimize software configurations and pricing based on individual value drivers for each customer 10:44 - Discussing how SaaS fundamentally changed software pricing compared to AI 14:11 - How AI, while it enhances capabilities and user experiences, does not fundamentally change the underlying principles of pricing 16:31 - What is a value model? 18:15 - Pricing being tied more closely to value with the rise of AI 23:27 - Steven's best pricing advice   Key Takeaways: "The underlying ways that we think about pricing have not changed because of generative AI and will not change, but some of them we'll be able to execute on much, much more effectively." - Steven Forth "I think of pricing not as being something that is data-driven, but something that is model-driven." - Steven Forth "AI is changing how we build, deliver, and experience the functionality that software and data can bring. But as it does that, it also opens new ways for us to think about the pricing of the applications and the data." - Steven Forth   People/Resources Mentioned: Pros: https://pros.com Microsoft: https://www.microsoft.com/en-ph/Don Norman: https://www.nngroup.com/people/don-norman/ Jacob Nielsen: https://www.nngroup.com/people/don-norman/ Totogi: https://www.totogi.com McKinsey: https://www.mckinsey.com Tom Nagle: https://www.linkedin.com/in/thomas-tom-nagle-2bb2288/ Zilliant: https://zilliant.com Pricefx: https://www.pricefx.com Vendavo: https://www.vendavo.com Tomasz Tunguz: https://www.linkedin.com/in/tomasztunguz/   Connect with Steven Forth: LinkedIn: https://www.linkedin.com/in/stevenforth/ Email: steven@ibbaka.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven delves into the dynamic world of pricing strategies as revealed through the lens of the Professional Pricing Society event. He talks about the latest developments, innovative practices, and thought-provoking discussions emerging from these events of pricing professionals. From uncovering cutting-edge pricing technologies to dissecting evolving pricing trends that offer valuable insights to help you in navigating the ever-changing landscape of pricing strategies especially where AI is concerned.   Why you have to check out today's podcast: Discover what's in store for this year's Professional Pricing Society conferences Find out the significant and engaging topics discussed in the PPS event Look forward to Steven's valuable insights and key points on pricing trends and innovations, particularly in relation to AI   "The other problem or challenge, I think, that one can have with AI-based approaches to pricing is the sort of black box nature. And generative AI, gives something of a path forward for that." - Steven Forth   Topics Covered: 01:46 - Steven highlighting how the Professional Pricing Society [PPS] listens to Impact Pricing podcast 03:29 - Professional Pricing Society's calendar of events this year 04:39 - What's coming up for this year's event: Return of the book store 06:25 - Featured and notable books available at the event 09:54 - Other interesting things coming up for PPS' event 11:28 - Steven's important thoughts on pricing sustainability and some examples on point 15:41 - What differentiates a value model from a sustainability model as far as Ibbaka's concerned 17:26 - What he thinks of these big pricing vendors approach to AI 18:46 - Talking about pricing industry frustration and the black box nature of AI and the shift to generative AI 21:19 - Discussing the application of generative AI in a dynamically configuring software and its implications on the pricing strategies 24:56 - Sharing about the scale and complexity of traditional value model as well as the potential of generative AI to quickly adapt to different pricing and value configurations 28:39 - Watch out for an upcoming webinar on May 23rd  29:08 - What he thinks of people's reception to his presentation at the Professional Pricing Society's conference   Key Takeaways: "Feel good metrics or social responsibility, none of those things are really going to get people to buy and pay for sustainable solutions. It has to be tied to value, and you have to be able to show that your green solution provides more value than the competing solutions." - Steven Forth "I think the secret here, at least from a pricing and modeling approach, is to find those variables that get used across the different models. And by having the same variable used in different models you can pull sustainability together with value together with pricing." - Steven Forth   People/Resources Mentioned: Arnab Sinha Impact Pricing Episode 564: https://impactpricing.com/podcast/564-exploring-game-changing-pricing-dynamics-for-different-industries-with-arnab-sinha/ Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society by Jean-Manuel Izaret and Arnab Sinha: https://www.amazon.com/Game-Changer-Strategic-Pricing-Business/dp/1394190581 Stephan Liozu Impact Pricing Episode 582: https://impactpricing.com/?s=stephan+liozu Nick Nalepa: https://www.linkedin.com/in/nick-nalepa/ Stop Racing In A Blindfold!: Big Data + Pricing Science Drive Bigger Profits by Jim Vaughn: https://www.amazon.com/Stop-Racing-Blindfold-Pricing-Science/dp/099068380X Michelin: https://www.michelinman.com Hydropoint: https://www.hydropoint.com Vendavo: https://www.vendavo.com Pros: https://pros.com PriceFX: https://www.pricefx.com Totogi: https://www.totogi.com/ Resilience: https://www.bcg.com/publications/2023/resilient-pricing-for-uncertain-world   Connect with Steven Forth: LinkedIn: https://www.linkedin.com/in/stevenforth/ Email: steven@ibbaka.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Join us for a conversation with Scott Green, a seasoned business leader with over 30 years of international experience. Scott is the Founder & CEO of Profit Drivers, a company specializing in System Integration and pricing strategy services for solutions like Pricefx. They also offer their own proprietary software to help businesses tackle their pricing challenges. In this episode, Scott dives deep into: The benefits of diverse industry experience in navigating the complexities of pricing strategy. Profit Drivers' offering: a fractional Center of Excellence (CoE) to empower businesses with pricing expertise. Top business priorities companies are facing today. C-suite expectations and how to meet their needs. The typical project process at Profit Drivers. Why pricing consulting goes beyond simply improving margins and unlocks broader business value. This episode is packed with insights for anyone looking to gain a competitive edge through strategic pricing. website: https://profitdrivers.com LinkedIn: https://www.linkedin.com/in/scottgreen5/ email: scott.green@profitdrivers.com 

Join us for a new episode of the NEUVC series dedicated to those embarking on their journey in the VC. In this episode, Freddie Macpherson, Associate at Isomer Capital, and Linda Võeras, Investment Manager at Karma Ventures, are joined by Ondrej Bartos, General Partner at Credo Ventures.Ondrej is the Founding GP at Credo Ventures, a 75m€ Seed stage venture fund in Prague (and a bit elsewhere!) to back Central Eastern European Tech Startups.Credo is investing out of Fund IV with a total €250M AUM and an established portfolio of 60 companies and notable investments, including UI Path, ProductBoard, PriceFX, Resistant AI, and Eleven Labs.Go to eu.vc for our core learnings and the full video interview

Get ready to hear from Walter Wijnands,CEO of Sposea, a Pricing Solution Provider with headquarters in the Netherlands. Walter has 30+ years of business expertise. In this episode he talks about starting Sposea in 2016 changing from an on-prem solution to a cloud solution in 2018 his wife as a professional musician BrightPrice Suite capabilities being a strategic OEM Partner for SAP being an Industry Cloud Partner for the Chemical Industry Rebate Management Don't miss this insightful conversation with Walter as he provides pricing information that is interesting for customers with SAP systems.  website: https://www.sposea.com LinkedIn https://www.linkedin.com/in/walter-wijnands/ 

Today we have Ondrej Bartos with us. Ondrej is a Founding GP at Credo Ventures, a 75m€ Seed stage venture fund in Prague (and a bit elsewhere!) to back Central Eastern European Tech Startups.Credo are investing out of Fund 4 with a total 250M€ AUM and an established portfolio of 60 companies and notable investments including UI Path, ProductBoard, PriceFX, Resistant AI, and Eleven Labs.Chapters:00:00:00 - Ondrej & Credo Bio00:00:41 - Announcing Roundtable on The Evolution of European Venture00:04:06 - How Ondrej Got Into Venture00:06:34 - Pivotal Moments in Venture Investing00:09:18 - The Challenges of Being an Entrepreneur and VC00:12:07 - Struggling with Success and Collaboration vs Competition Among VCs00:14:31 - Maintaining a Calm & Collaborative Approach in Competitive Deals00:16:58 - The Transformative Power of Success00:19:34 - Managing Expectations and Transparency00:22:17 - Collaborative Competitive Rivalry00:24:44 - The Meaning of Credo00:27:15 - Supporting Entrepreneurs00:29:32 - The Importance of Passion and Hard Work00:32:15 - Respecting Reshma and Co-Investing00:34:44 - Staying as a Seed and Pre-Seed Fund00:37:13 - Building Towards a Franchise00:39:53 - The Logic Behind the Crossover Fund Experiment00:42:26 - Creating Relationships with Late Stage Investors00:45:08 - Failure in Internships and Startups

AI in Pricing: The Promise vs the Reality - delve into the world of AI-driven pricing strategies and explore the dynamic interplay between clear box and black box approaches. Gain insights into the challenges and opportunities of data-driven decision-making in the pricing landscape. Discover how AI is reshaping pricing strategies, uncover myths and realities, and learn practical tips for successful AI integration. Tune in to this enlightening discussion to explore the present and future of AI in pricing. Our guest: Edward Gonzalez from Pricefx. Ed Gonzalez believes in life, liberty and the pursuit of mathematical insight. Through his 15+ years in pricing, he has worked on various data-driven pricing solutions for close to 100 customers, helping them lay the analytical foundation best suited for their business. During that time, the most important lesson he has learned is that a person would rather live with a problem they cannot solve, rather than accept a solution they cannot understand. ► Subscribe to the CLARITY Quote-to-Cash Podcast In this podcast, the CLARITY team explores key best practices that are enabling businesses to achieve greater efficiency and better business outcomes. In each episode, we meet with thought leaders and share insights that help businesses streamline quoting, pricing, and sales processes, monetize services with a subscription model, generate a recurring revenue stream, and drive XaaS transformation. Follow us here: Website: https://clarity.show LinkedIn: https://linkedin.com/company/clarityg...

In this episode Frank provides some insights and considerations regarding the CPQ Market and about selecting a CPQ Solution. It provides basic info about Product Configurators (rule -based vs constraint-based solutions), Pricing and Quoting as well as some outlook regarding additional capabilities like AI/ML, visualization and so on.  It also shows some homework that customers have to do to increase the likelihood of a successful project. If you have any follow up questions contact Frank at Frank.Sohn@NovusCPQ.com .  Note: Novus CPQ offers a 2 hour FREE course for interested customers who want to dive a little deeper into some of the topics that Frank mentions here. Send email to info@NovusCPQ.com to learn more about that offer. 

In this episode you hear from Bernard Kang, Global Pricing & Commercial Analytics Leader at EY. Bernard has 20+ years of business experience and lives with his family in Los Angeles, CA. Here he talks about the EY Service Offering and approach in the CPQ and Pricing area, why he looks where value is created, Price Optimization, differences between Rev. Mgmt and CPQ, Top Customer requirements and much more web https://www.ey.com/en_us/people/bernard-kang LinkedIn https://www.linkedin.com/in/bernardkang/

In this episode I share some thoughts about how (generative) AI may be used in CPQ going forward. There are also some thoughts about how users may use it and some thoughts on how CPQ administrators may use it. I'm very interested to hear what you think about this topic and how important it is for your company / use case.  Send feedback to Frank.Sohn@NovusCPQ.com 

In this episode you hear from Mitchell Lee, VP or Product Marketing at Vendavo. Mitch has 30+ years of business experience with companies like BASF and Orica and lives in Norfolk, Virgina. Here he talks about Vendavo's Revenue Optimization Platform (Pricing+CPQ) for manufacturers and distributors, the Market Medium acquisition in 2022, Gartner's MQ Report, managed services, omni-channel usage, ChatGPT and much more web www.vendavo.com email mdlee@vendavo.com LinkedIn https://www.linkedin.com/in/mitchelldlee/ 

In today's SaaS Fuel™ Founder Episode, Jeff rides the wave with Marcin Cichon, founder, and co-CEO of PriceFX. Marcin Cichon saw an opportunity to disrupt the black-boxed and expensive pricing software industry, and he took a chance. With his passion and persistence, he and his team fought through significant challenges from large incumbent competitors to establish their presence in the US market. With his unique approach to business and culture, Marcin has built a company that is resilient to challenges and built to thrive in any environment.In this episode, we discuss how businesses can use pricing software to analyze and improve pricing models. How pricing software is accessible to all companies, regardless of size or budget. Marcin shares his experience in the business world and explains why having a great product, people, and strategy is essential for success. Join us as we explore the world of pricing software and learn how it can help your business succeed!Key Takeaways00:07:04 Pricing Strategy: The Key To A Successful Business00:10:21 The Fastest Growing, Pricing Software in the World00:11:39 Pricing to the People00:14:36 Pricing Models: Challenges And Solutions00:16:10 Entering the US Market and Expanding Globally00:20:40 Overcoming 18 Months of Pain: Victory Over A Lawsuit00:21:15 Entrepreneur:'s Journey Perseverance And Passion00:24:12 Creating A Resilient Culture00:27:46 The Power Of Respect And Encouragement00:29:18 Empowering People Through Flexibility And Friendliness00:31:19 Red Shoes Around The World Tour00:34:35 Interior Design And Cooking: A Passion And Hobby00:35:56 It's Lonely at the top00:36:12 The Importance Of Family Relationships For CEOs00:38:59 The 3Ps Approach and How it Made Marcin Successful00:39:30 Strategy Without Attention To Product Is Unsuccessful00:40:36 Persistence Is Key To Success In Life And Business00:42:51 A Journey Of Twists And Turns: The Story Of CEO's Success00:43:55 Building Resilience Through Risk And AgilityTweetable Quotes“I've learned a lot in my life that people matter and people we have to respect, build respect for everybody. Also, those who are less fortunate in life than you are.” 00:27:28 - Marcin Cichon“And yes, every start is rough and you just have to have a lot of persistence and passion about what you're doing.” 00:21:31- Marcin Cichon“And when you attract the right people and start creating a great culture, no pain can really kill the spirit.” 00:22:50 - Marcin Cichon“When you're passionate, you're positive.” 00:40:06 - Marcin Cichon“That's the secret to resilience. Having a great robust, value-adding differentiated product and having a great culture. And if you have those two ingredients, then nothing can break you.” 00:25:10 - Marcin CichonSaaS Leadership LessonsBe adaptable in how you treat individuals and how they treat others, enabling them to make their own decisions but also empowering and encouraging them.Whatever the product does, it must provide value and be distinguishable. That is the cornerstone of your success.The best product strategy will be unsuccessful without fully understanding the problem to be solved.Create a strong culture with the right people in place. Hire people better than you and allow them to make their own decisions and take responsibility.Take time to recharge and renew. Leaders are under constant pressure and pressed by daily business demands. Find healthy escape routes. Find ways to disconnect, switch off, and rejuvenate.Some of the best companies today are...

We wish all our listeners a happy and healthy 2023! Here we announce a couple of short updates Next CPQ Podcast episode will be released January 15, 2023 Review the CPQ Podcast so more like-minded listeners can find it We now have YouTube channel that regularly provides video of CPQ Leaders, Customers, Thoughtleaders etc. Subscribe to it at https://youtu.be/D-j7hzi4nQc  Any questions send to Frank.Sohn@NovusCPQ.com 

The purpose of this episode is to discuss the complexities of setting pricing solutions for the Manufacturing industry, popular pricing strategies versus best pricing strategies, pricing in manufacturing examples, and users' acceptance of pricing solutions. Our guest: Sara-Marie Gansert, Solution Strategist at Pricefx. Manufacturing Pricing Strategies: https://www.pricefx.com/learning-center/manufacturing-pricing-strategies-tips-types-examples/ User Adoption: https://www.pricefx.com/learning-center/how-do-i-get-user-adoption-of-pricing-software/ Value-Based Pricing: https://www.pricefx.com/learning-center/what-is-value-based-pricing-benefits-drawbacks-how-to/ ► Subscribe to CLARITY Quote-to-Cash Podcast Channel here: https://www.youtube.com/channel/UCjnD Follow Us Here: Website: https://www.clarity.cx/clarity-show LinkedIn: https://www.linkedin.com/company/claritygroup

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Hot Topics of this Episode Include: - How marketing leaders can inspire, motivate, and retain top talent - Why putting your people first is the secret to nipping quiet quitting in the bud - How to balance the massive demand for marketing functions with a scarce pool of talent

Gillian Sheeran's was perhaps 17 years into an illustrious finance career and on her second CFO tour of duty when she finally met the limits of her CFO superpowers. These powers had first guided her into a CFO role at the tender age of 32, where during her tenure she would help to turn a 200-employee IT consulting firm into a global business with 850 workers and eight offices in six countries. Next, she added a turnaround chapter to her CFO resume when she helped to design and implement new processes that would lead yet another company to return to profitability within only 9 months.   It was such stirring feats and results-oriented outcomes that led a mentor impressed by her resume to comment, “You're going to have to take half of this stuff out because nobody is going to believe that you did all of this in such a short period of time.” To help us better understand the career mind-set that once guided her thinking, Sheeran issues a mock impression of herself: “I work incredibly hard because that's what I do—I work smart, and I work hard, and I go in and achieve, and I never fail.” To which she adds: “I thought I was invincible because I used to be able to sleep.” She explains: “Monday to Friday, I might have slept 4 hours—or some nights, even worked straight through—but I could always sleep on the weekend. But now, with kids, I could no longer sleep on weekends.” Of course, we know that more than sleep—or the lack of it—is responsible for altering Sheeran's career mind-set. It was during her turnaround CFO chapter that Sheeran, then the mother of a 2-year-old and a 9-month-old—encountered experiences that she had never run into before. Sheeran recalls: “I ran into a wall—and I never run into walls.” There were days, Sheeran tells us, when she found herself unable to answer emails. This is a frank admission that Sheeran uses to expose what now appears to be a turning point in her career. “The experience made me redefine who I was and how I was going to do my job going forward—and unfortunately I had to learn by failing,” explains Sheeran, who would step down as CFO and vacate the professional world for a period of 2 years, during which the pandemic arrived. Along the way, as Sheeran's oldest child reached school age, she and her husband agreed that her home front status need not be a long-term plan. Reports Sheeran “I may be a great CFO, but I'm not great when I'm home with the kids all day.” Last January, as she began evaluating opportunities for returning to the C-suite, Sheeran listed market potential, fast growth, and smart people as the most requisite characteristics of a business that she would like to join. In addition, she wanted a workforce culture and set of values that she could “get behind,” before adding yet one more business characteristic to her wish list: “flexibility.” Comments Sheeran: “I really wondered whether I was pushing the boat too far.” In July 2022, Sheeran was named CFO of PriceFX, a fast-growing pricing software company that she credits with having checked every box on her list. Indeed, flexibility soon turned out to be a very important box when the date of Sheeran's daughter's first day of school in late August ended up being scheduled to coincide with a PriceFX strategy meeting—which quickly landed elsewhere on the calendar.    Remarks Sheeran: “We believe in family, and it's not just lip service.” –Jack Sweeney 

In this episode you hear from Calvin Chow and Karl Hinderks of Slalom Consulting. Both have worked for 15+ years in Quote-to-Cash and CPQ. Calvin lives in Dallas/Ft Worth and Karl in Vancouver, Canada. Here they talk about their service offerings, what topics are most interesting for their customers, top business requirements, current demand and much more email calvin.chow@slalom.com  karl.hinderks@slalom.com  LinkedIn https://www.linkedin.com/in/calvin-chow-3179425/  https://www.linkedin.com/in/khinderks/ 

CPG companies are being hit by increased costs of ingredients, labor, energy, and the cost of transforming operations to become more sustainable. Whilst many companies will have fixed prices for some of their costs, there may be no better time than now to increase prices. Gabe and Andreas share with Tom how the sector is starting to digitally transform to better understand and predict consumer preferences, helping to inform promotions and respond more flexibly to changing market conditions

Patrick Moorhead, CMO of Pricefx, returns to share about the evolution of digital pricing software, and where AI may be leading the industry.

In this episode you learn more about the recent Canidium, Pricefx Partnership announcement. Bill Thane (Go to Market Lead) at Canidium and Garth Hoff (Director, Pre-Sales) at Pricefx talk about why they decided to partner, how they both work with SAP, how they envision their collaboration, why Pricefx and SAP CPQ are not competitors and much more. Websites canidium.com  + www.pricefx.com  LinkedIn Bill https://www.linkedin.com/in/billthane/  LinkedIn Garth https://www.linkedin.com/in/garthhoff/ 

Growth. It's the value most businesses focus on. Growing in numbers, increasing sales, expanding as quickly as possible. Companies set targets on achieving these goals. To successfully realize that, companies need to leverage their opportunities, manage risks, and focus on all aspects of their business, including finance, resources, innovation, culture, and people. Tom Fencl is the Chief Financial Officer at Pricefx, a provider of full suite price management and CPQ SaaS solutions. Today, he shares his expertise and insights from Pricefx on how companies can successfully apply specific tools, strategies, and policies to grow and expand their business. In this episode, we discuss: - How Pricefx grew from 74 to 400 employees - How a company can maintain processes and manage risks - Financial tools and tactics for growing a business For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player! Presented by Personiv https://insights.personiv.com/cfo-weekly

Artificial intelligence has become a sort of buzzword in the business world today. Many companies claim to use AI, but is their AI the real deal? We talk about this and more in this episode as Chad Burmeister talks to Patrick Moorhead, CMO at Pricefx. Patrick and Chad discuss how AI is changing the way we do business and how it can help optimize marketing and sales practices. Tune in for more industry insights on the future of AI right here.Blog Post URL https://scalex.ai/resources/is-ai-the-real-deal-using-artificial-intelligence-to-optimize-sales-with-patrick-moorheadGuests● Patrick Moorhead (patrick.moorhead@pricefx.com)

Both B2B and B2C customers are influenced by their e-commerce experiences. They want a seamless and easy digital experience with great service levels and delivery, and the same applies to pricing. There's a lot of pressure on distribution companies, who typically sit in the middle of that value chain, to up their game and compete more effectively in a space that's become very tight.Join Gabe Smith and Stephanie Yee, Management Consultant at Bain & Company, as they discuss how by looking at and learning from other industries, and applying some of their principles, you can achieve innovation and, at the same time, optimize the path to meeting customer expectations.

As market complexity grows, so does the need to maintain sustainable and profitable growth. Only by being price agile and using the right technologies can companies like yours enable the delivery of market-aligned prices when conditions shift. As a result, for many, this can mean the difference between winning and losing in the fight for survival and market domination.Join Gabe Smith and Tom Roberts, senior vice president of the global partner organization at SAP, as they give you valuable insider information in their frank discussion on market complexity, technology evolution and the growing emphasis on the importance of price optimization.

Topics discussed in this episode: Making pricing accessible Tech-enabled Demand Generation The rich tapestry cadence of MOFU Creating a sticky and attractive content environment Tackling the 12-legged deal This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Making sure pricing software is non-elitist and that its power can be made available and implemented quickly, means offering companies the flexibility they need to meet any market changes they encounter head on. Keeping ease of use as the key to adoption and a value driver and giving users access to cutting-edge AI technologies, customers don’t just use the pricing strategies they need to seize a larger market share, they own them.  Join Gabe Smith and Marcin Cichon, CEO of Pricefx, as they discuss how the idea of bringing the power of pricing to the people forms the cornerstone of the democratization of pricing and making pricing excellence available to all.

When Tom Fencl joined the Pricefx team in late 2017, the global SaaS startup had about 70 employees. Fast forward and they now have close to 400 employees stationed all over the world and have raised more than $131 million in funding. It's safe to say Tom has played a key role in this growth.“As a CFO, it is your responsibility to make sure data, which is clearly one of the hidden resources of every company, is managed well, and that means centralization and consistency and some sort of hygiene around that,” he says.In this episode of The CFO Playbook, Tom touches on the challenges he has confronted as the CFO of such a fast-growing company, including learning how to develop a team and navigate the global landscape. He also dives deep into what data he uses to track the company's financials, his unique approach to the reporting process, and how he teaches his team to approach these numbers (hint: It's with skepticism and a good old-fashioned pen and paper).Connect with Tom on LinkedIn.Connect with our host Rob on LinkedIn.Full show notes and resources from this episode can be found here.If you want a better way to track and control your team's spend, checkout Soldo.com.

Die Themen * Millionen-Deals und -Exits: Quantilope, Scalable Capital, Zeotap, Pricefx, TeleClinic, Ubimax #ANALYSE * Plantura plant Millionenrunde #EXKLUSIV * Hedosophia ist der gehemine Scalable Capital-Investor #EXKLUSIV * Hedosophia investiert auch in Flixbus und wohl auch in Flaschenpost #EXKLUSIV * Sieben Teams klonen Thrasio #ANALYSE * navabi schlittert in die Insolvenz #ANALYSE * Atlantic Labs investiert in Niro und nooa #EXKLUSIV * Jens-Philipp Klein verlässt Atlantic Labs #EXKLUSIV * Joblift verlässt die USA #EXKLUSIV * Gründer-PR-Nummer #ANALYSE Unser Sponsor Stackfield ist eine webbasierte Plattform für Unternehmen, die alle Funktionen kombiniert die jedes Team braucht, um kollaborativ zusammenzuarbeiten. Zu diesen Funktionen zählen der Team Chat, Videotelefonie, Screen Sharing, Aufgaben und Projekte, gemeinsames Bearbeiten von Dokumenten oder Terminverwaltung. Stackfield ist ein deutsches Unternehmen und hat als Besonderheit einen sehr starken Fokus auf den Datenschutz. Eine der Maßnahmen ist die implementierte Ende-zu-Ende Verschlüsselung, wodurch die Daten nur durch die Benutzer der Plattform eingesehen werden können. Gerade in diesen Zeiten, in denen der Privacy Shield gefallen ist und in Unternehmen Unsicherheit herrscht, eignet sich Stackfield ideal als datenschutzkonforme Alternative zu US-Kollaborationslösungen wie MS Teams, Slack oder Asana. Das Tool kann jederzeit unter www.stackfield.com für 14 Tage kostenlos getestet werden. Über uns Der deutsche-startups.de-Podcast besteht aus den Formaten #Insider, #News, #StartupRadar und #Interview. Im Insider-Podcast kommentieren OMR-Podcast-Legende Sven Schmidt und ds-Chefredakteur Alexander Hüsing offen, schonungslos und ungefiltert die wichtigsten Startup- und Digital-News aus Deutschland. Zudem liefert der Podcast, der Woche für Woche Szenegespräch in der Startup-Welt ist, exklusive Nachrichten und Insider-Infos, die man sonst nirgendwo bekommt. Der News-Podcast liefert einen Überblick über das aktuelle Geschehen in der deutschen Startup-Szene. Im Interview-Podcast holen wir Gründer, VCs und Szenekenner vors Mikrofon. Mehr unter: www.deutsche-startups.de/tag/DSPodcast/ Anregungen bitte an podcast@deutsche-startups.de. Unseren anoynmen Briefkasten findet ihr hier: www.deutsche-startups.de/stille-post/

News #20 - Die Themen * Lawrence Leuschner spendet seine Tier-Anteile * zeotap sammelt 12 Millionen ein * Pricefx bekommt 65 Millionen * Userlane sammelt 10 Millionen ein * how.fm bekommt 2,8 Millionen * yamo sammelt 10 Millionen ein * Straumann kauft Dr.Smile * HomeToGo wächst auf 52,7 Millionen Umsatz * Investment-Halbjahr 2020 Sponsoren gesucht Hier ist Platz für eure Werbebotschaft! Wenn ihr einmal im ds-Podcast werben möchtet, schreibt bitte an podcast@deutsche-startups.de. Ihr möchtet das Team von deutsche-startups.de einfach so unterstützen? Gerne! Via Paypal könnt ihr uns ganz einfach den Betrag eurer Wahl zukommen lassen: www.paypal.me/deutschestartups. Startup-Radar Kennt ihr schon unseren neuen Newsletter Startup-Radar? Für den Startup-Radar geht die Redaktion von deutsche-startups.de jede Woche auf die Suche nach jungen Startups, die noch nicht jeder kennt. Jetzt 14 Tage lang kostenlos testen: https://startupradar.substack.com. Zudem gibt es den Startup-Radar jetzt auch als Podcast. In unserem Pitch-Podcast können Gründer ihre Idee in maximal 180 Sekunden vorstellen. Schickt uns euren Audio-Pitch! Entweder per Mail oder per WhatsApp. Über uns Der deutsche-startups.de-Podcast besteht aus den Formaten #Insider, #News und #Interview. Im Insider-Podcast kommentieren OMR-Podcast-Legende Sven Schmidt und ds-Chefredakteur Alexander Hüsing offen, schonungslos und ungefiltert die wichtigsten Startup- und Digital-News aus Deutschland. Zudem liefert der Podcast, der Woche für Woche Szenegespräch in der Startup-Welt ist, exklusive Nachrichten und Insider-Infos, die man sonst nirgendwo bekommt. Der News Podcast liefert einen Überblick über das aktuelle Geschehen in der deutschen Startup-Szene. Im Interview-Podcast holen wir Gründer, VCs und Szenekenner vors Mikrofon. Mehr unter: www.deutsche-startups.de/tag/DSPodcast/ Anregungen bitte an podcast@deutsche-startups.de. Unseren anoynmen Briefkasten findet ihr hier: www.deutsche-startups.de/stille-post/