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Welcome to a very special milestone episode of The Savvy Dentist Podcast with Dr. Jesse Green! In this episode we're celebrating our 500th episode - a huge achievement made possible by our incredible listeners, expert guests, and the relentless pursuit of excellence in both dentistry and business. Over the years, we've shared insights, strategies, and wisdom to help you build a practice and a business that gives you more cash, more time, and more joy. And for this landmark episode, we have an absolutely legendary guest, one of the world's greatest business minds … Jay Abraham. Jay Abraham is a marketing and business growth icon, known globally as the $21.7 billion dollar man for his ability to help businesses scale, multiply revenue, and unlock hidden potential. As a trusted advisor to some of the biggest brands and entrepreneurs in the world, Jay has developed game-changing strategies that have transformed over 10,000 businesses across 1,000 industries. His unique approach to business problem-solving, revenue generation, and market positioning has made him one of the most sought-after consultants of our time. In this episode, we're diving deep into Jay's legendary principles. From his Three Ways to Grow a Business model, to his philosophy of preeminence, which helps businesses stand out and dominate their market. We'll explore how these powerful strategies can be applied directly to your dental practice, helping you attract high-value patients, build lifelong loyalty, and create exponential growth. Whether you're looking to refine your marketing, improve patient retention, or unlock new revenue streams, Jay's insights will completely transform the way you think about business. So buckle up, because this episode is packed with pure gold! If you've ever wondered how the world's most successful businesses operate, or how you can take your dental practice to the next level, this is the episode for you. Thank you for being part of The Savvy Dentist Podcast journey … Here's to 500 episodes and many more to come! Now, let's dive in with the incredible Jay Abraham. [03:57] - Who is Jay Abraham? The history, the journey, the accomplishments. [08:22] - The ability to surpass others and build a successful business can be put into one word … preeminence. Jay explains how preeminence is all about ‘filling voids'. [14:24] - How to build a successful dental practice without key person dependency. [18:51] - The best lessons for dentistry come from outside of dentistry. If you can understand the psychology of the market, you can identify your competitive advantage. [26:30] - How to look for enhancements and improvements to enable your practice to grow. [41:00] - If you identify 15-20 factors in your practice that you can increase a mere 10% each. It's not 10% improvement, it's 10x10 improvement, and it ends up being over 100% improvement.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. Whether you're an ambitious practice owner, an entrepreneurial spirit, or just someone striving for personal excellence, you're in the right place. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green dives into a conversation with Layne Beachley AO, whose story transcends sport and speaks directly to the heart of human resilience and authenticity. Layne Beachley AO is a seven-time world surfing champion, Layne is not only an icon in the world of surfing, but also a powerful advocate for mental wellness. Her journey from battling self-doubt, chronic fatigue, and injuries to becoming one of the most decorated surfers of all time is nothing short of extraordinary. But Layne's achievements go far beyond the waves. Through her platform, Awake Academy, she's helping people dive deep into self-discovery, tap into mental resilience, and navigate life's challenges with purpose and clarity. Layne understands that true success isn't just about trophies and titles ... it's about knowing who you are, owning your story, and rising strong through adversity. In this episode, Dr. Jesse Green and Layne explore what it takes to cultivate a champion's mindset, how to navigate fear, overcome setbacks, and develop the kind of determination that not only builds world-class athletes but world-class humans. Whether you're running a dental practice, leading a team, or navigating your own personal journey, there's something in Layne's story that will speak to you. So grab a coffee, find a comfy chair, and get ready for an inspiring, energising, and deeply insightful chat with the one and only Layne Beachley. Books - penguin.com.au/authors/layne-beachley Awake Academy - awakeacademy.com.au [02:17] - Competing in the sport world as a woman in the 1990's. The unwelcoming, hostile, misogynistic and sexist environment helped shape Layne's competitiveness. [08:21] - How to find your inner strength. [10:39] - Going from the hunter … to the hunted. The transition we must all make as our businesses succeed. [18:46] - The magic happens when we don't focus on the outcome … [24:44] - One's life is too short for di**heads. [28:56] - Don't rob yourself of joy. It WILL affect your business. [32:43] - The Awake Academy - check it out! [33:56] - How your success can cast a shadow.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green dives deep into the concept of building a tribe within your dental practice. More than just a team, a tribe is a group of people connected by shared values, mutual trust, and a collective mission. In today's competitive and fast-evolving dental landscape, having a strong internal culture isn't just a “nice to have” ... it's a non-negotiable for sustainable growth, team retention, and patient loyalty. Jesse shares practical strategies and leadership insights on how to foster belonging, boost engagement, and turn your team into a high-performing, purpose-driven community. If you want to create a practice where your team shows up energised, your patients feel the difference, and your business thrives ... this one's for you.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green dives into a conversation that's as relevant to the dental chair as it is to the boardroom. Whether you're leading a practice, managing a team, or just trying to keep your head above water in a fast-changing world, this episode is going to speak directly to you. Dr. Jesse Green is joined by a truly remarkable guest - Dr. Paige Williams. Paige is a leadership expert, author, and corporate speaker who brings a wealth of knowledge around resilience, positive leadership, and how we can unlock our own potential as well as that of those around us. With a PhD in Organisational Behaviour and deep experience working with leaders across education, business, and government, Paige has a gift for making complex psychological concepts not just digestible … but actionable. In this conversation, we unpack her work on becoming “AntiFragile” … the powerful idea that we can grow stronger through uncertainty, challenge, and change. She'll share practical insights into how we, as practice owners and professionals, can navigate stress, build thriving teams, and lead with purpose, even when the pressure is on. This isn't about fluffy feel-good advice … it's grounded in science and delivered with heart. So whether you're on your morning walk, driving to work, or taking a rare moment to yourself, we invite you to lean in and soak up the wisdom from someone who truly gets what it takes to lead well in tough times ... Dr. Paige Williams. Website - drpaige.au [04:43] - Are you, as a leader, Accountable? What does accountability, responsibility and ‘owning it' refer to in a business? [10:03] - As business owners, we cannot force our team to be accountable … so how do we manufacture motivation in our team? [17:48] - Which mechanics of communication are you utilising within your business day-to-day? [21:26] - Communicating with the 6-W's. [23:49] - How does being values led? Fall in with accountability? [25:10] - Where can The Netflix Culture Deck fit in to your dental practice? [28:32] - Resilience v. Anti Fragile. Why being ‘harder & tougher' is replacing our need for resilience. [35:25] - How do we bring anti fragility into our team while maintaining accountability at the same time?
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green we have Australian Business Royalty … Bob Ansett. Bob Ansett is a renowned Australian entrepreneur, best known as the founder of Budget Rent a Car in Australia. Born in 1933, Bob grew up in a family deeply connected to business and innovation. He took Budget from a small operation in 1965 to a nationwide success, revolutionising the car rental industry in Australia through exceptional customer service and innovative marketing. His leadership and commitment to customer satisfaction made Budget a household name before he eventually stepped away from the company in the late 1980s. Bob is the son of the legendary Australian aviation pioneer Sir Reginald Ansett, the founder of Ansett Airlines. Reginald built one of Australia's most iconic airline companies, which operated for over 65 years before ceasing operations in 2001. His entrepreneurial spirit and determination were key influences in Bob's career, shaping his approach to business and leadership. Despite their shared passion for innovation, Bob carved out his own path, distinguishing himself in the car rental industry rather than following directly in his father's footsteps. Beyond his business achievements, Bob Ansett has been an influential figure in Australian corporate culture, advocating for strong customer service, ethical business practices, and employee empowerment. He has authored books on business and leadership and continues to inspire entrepreneurs with his insights on resilience and adaptation. His legacy, like his father's, is one of pioneering spirit and a commitment to excellence in service and business. [02:53] - Starting his first business. The challenges, and the triumphs. [07:41] - Bob suggests that you NEVER say ‘no' to a customer! [09:19] - The story and journey of one of Australia's greatest airline companies. ANSETT AIRLINES. [11:21] - How your resilience can be your greatest business driver. NEVER give up. Never quit. [13:38] - When everyone around you thinks you're ‘nuts'... how to find the confidence and drive to push through. [22:05] - Innovate … then innovate again … then innovate some more … [26:56] - Navigating the tough times in business. Bob endured 4 separate recessionary periods. Success leaves clues …
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green we have a truly fascinating guest … Gus Balbontin, a renowned entrepreneur, investor, and former Executive Director and CTO of Lonely Planet. Gus is a master of navigating uncertainty and leveraging disorder as a competitive advantage. In a world where businesses are constantly disrupted, he believes that embracing change, rather than resisting it, is the key to long-term success. In this episode, we'll explore how disorder, when harnessed correctly, can drive innovation, agility, and growth within your dental practice. Gus will share insights from his experience leading companies through transformation and explain why structure and predictability aren't always the best path to success. We'll discuss how to stay adaptable, make smarter business decisions in uncertain times, and create a practice that thrives in an ever-changing market. If you've ever felt overwhelmed by change, struggled with systems that feel too rigid, or wondered how to stay ahead in a competitive industry, this conversation is for you. Get ready to rethink the way you approach your practice, learn how to turn uncertainty into opportunity, and discover why a little bit of disorder might just be your greatest asset. Let's dive in with Gus Balbontin on The Savvy Dentist Podcast with Dr. Jesse Green! [02:29] - Why you should prepare your dental practice for the future. [06:12] - Your business behaves in line with the sum of the behaviors of the people in the business. How to get the behaviours in balance. [08:55] - Fixing problems in your business - going from disorder … to order. [14:28] - An example of disorder in business .. and an example of order in business. Models you can apply to your practice. [16:22] - Are you NAVY … or PIRATE? [20:38] - Setbacks v. Failures. The difference between the two and how to lead your team through them. [28:04] - Where possible … bring some NOVELTY to your business. Gus explains some ways on how to bring the fun to work. [32:04] - Are you thinking of starting your dental practice? Gus shares his tips for you.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green sits down with Joseph Michelli, renowned customer experience expert and author of Driven to Delight. Together, they explore how world-class organisations, including Zappos, Mercedes-Benz, Starbucks, and others, create exceptional customer experiences … and how, as dentists we can apply the same principles to build our own practices. If you want to create a business that is really valuable, then you'll want to create a Customer-Centric Practice. You want repeatable, sustainable earnings, and that's what allows you to create enterprise value. So understanding what creates a wonderful experience, how to systemise it, how to hire for it, how to build the culture is what Jesse and discuss. What You'll Learn in This Episode: ✅ The key principles behind a customer-first mindset and how they apply to dentistry ✅ How to build systems that deliver a consistently excellent patient experience ✅ The role of leadership in creating a culture of delight and trust ✅ Lessons from Mercedes-Benz and other top brands on service excellence ✅ How emotional connections impact business growth and profitability [04:08] - The psychology of the customer-experience and how to use it to your advantage. [07:06] - Hire for culture … hire for a customer service mindset. [13:41] - People want to be recognised. They want to feel important. They want to be appreciated. They want to be heard. And, and that doesn't take a lot if you have a customer relationship management database. [20:54] - How to be a human. No … seriously … great customer service #101. [23:21] - The great customer-service-oriented BIG businesses have sensational leadership. How you can duplicate and model them in your practice. [32:57] - Where does our service culture fit into enterprise value? [34:43] - Can dentistry be a ‘subscription' business?
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green dives deep into the strategies and mindset shifts required to build a thriving dental empire. If you're feeling stuck in the day-to-day grind, this episode is packed with actionable insights to help you scale your practice, achieve financial freedom, and create a business that supports the life you truly want. What You'll Learn in This Episode: ✅ The key mindset shifts required to transition from clinician to business owner ✅ The critical systems every dental empire needs to scale efficiently ✅ The financial strategies that allow you to build wealth and step away from daily chairside work ✅ How to structure your business so it runs smoothly—even when you're not there Dr. Jesse Green is a leading dental entrepreneur, speaker, and business coach who helps dentists create profitable, scalable, and enjoyable practices. As the founder of Savvy Dentist, Jesse shares proven strategies to help dentists take control of their time, finances, and business success. Resources and Links:
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green ... the show where great dentistry meets great business. Jesse helps you navigate the journey of building a thriving dental practice that supports your lifestyle, your team, and your long-term success. In this episode, we're diving into the 9 Essential Business Lessons for Dentists ... powerful strategies inspired by the insights of legendary business minds like Tony Robbins, Keith Cunningham, and other thought leaders. These are the principles that separate struggling practice owners from those who scale with confidence. We'll be exploring the mindset shifts, financial frameworks, and leadership strategies that turn a dental practice into a well-oiled business machine ... one that doesn't just survive, but thrives. So, whether you're just starting out or looking to take your practice to the next level, get ready to sharpen your business acumen, challenge the status quo, and take actionable steps toward a more profitable, stress-free practice. If you've ever wondered how to create a practice that runs smoothly, grows sustainably, and allows you to enjoy more freedom, you're in the right place.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this fascinating episode of The Savvy Dentist Podcast, Dr. Jesse Green speaks with Peter Baines, a world-renowned forensic scientist, leadership expert, and crisis management specialist. Drawing from his extensive experience in homicide investigations and disaster response, Peter reveals the surprising parallels between forensic science and running a successful dental practice. From decision-making under pressure to analysing data for better outcomes, Peter shares how the principles of forensic investigation—attention to detail, critical thinking, and strategic leadership—can be applied to building a resilient and thriving dental business. He also explores the importance of teamwork, communication, and ethical leadership in both high-stakes crime scenes and the dental industry. This episode is packed with unique insights that will challenge the way you think about leadership, problem-solving, and business success.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this episode Dr. Jesse Green explains how your business can become a referral powerhouse. Word of mouth referrals are a great source of patients because we know the patients that come in through word of mouth referrals are typically more 'sold' on the practice, more likely to accept treatment. They're often high quality patients and quite simply, just nice people. If you're going to use referral (or internal) marketing as a strategy to grow your business, you've got to be on the front foot, you've got to be very active with it, you've got to be able to drive it and do the right things consistently and well over a period of time, and you'll see those results grow. What can happen with referral marketing is you can take one person (one new patient) that you get through referral marketing, and turn them into two, and take those two and turn them into four, and take those four and turn them into eight, and take those eight and turn them into 16 ... and so on. So let's talk about the nine key ideas, nine key strategies on how to become a referral business leader.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. In this episode Dr. Jesse Green sits down with leadership and communication expert Shane Hatton to explore the power of organisational culture in building high-performing teams. Shane is an Australian living in London. He's a global speaker on the topic of culture and leadership. He's an author and also a researcher … Everything he talks about is based on research. So it's based on facts. Shane shares valuable insights on how we as leaders of our dental practices can shape culture intentionally, foster alignment within our tight teams, and create an environment where our people thrive. Shane delves into the role of storytelling, communication, and clarity in strengthening workplace culture and ensuring long-term success. Whether you're a business owner, team leader, or practice manager, this conversation is packed with practical strategies to help you cultivate a culture that drives engagement, productivity, and retention. If you create productivity … you create profitability. Tune in for an insightful discussion on leadership, team dynamics, and the mindset shifts needed to build a strong, values-driven organisation. [06:01] - Defining Culture … the good, the bad, and the toxic. [11:25] - Understanding exactly where your business culture sits today is imperative. [15:13] - What to do if you feel you don't fit within your culture … but you own the business! [18:32] - Is it a problem to solve … or a tension to manage? [23:24] - How to manage everyone's expectations and set your culture to fantastic growth. [31:12] - The 'Netflix Culture Deck' is not for everybody … nor will your culture be for everyone. The not-negotiables of culture setting. [33:21] - How to measure your team's engagement. [36:19] - One of the worst things for your culture is to overlook bad behavior.
Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the intersection of dentistry, business, and personal growth to help you create a practice and a life you love. Whether you're looking to master the art of leadership, grow your practice sustainably, or find balance and fulfillment, you're in the right place. Each episode is designed to deliver practical strategies and inspiring ideas to help you thrive both professionally and personally. In this episode of the Savvy Dentist Podcast, Dr. Jesse Green is joined by Eric Jorgenson, the author of the groundbreaking book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness. This modern classic distills the wisdom of Naval Ravikant—a Silicon Valley entrepreneur, philosopher, and investor—into actionable principles for creating both financial success and personal well-being. Eric's unique talent lies in his ability to break down complex ideas into relatable, actionable insights that help people design lives of purpose, freedom, and joy. Beyond his work as an author, Eric is a startup operator and seasoned curator of wisdom, always focused on empowering others to think bigger and live better. In this episode, Eric will share key lessons from his book and unpack how dentists can apply these timeless principles to their practices and lives. From leverage and compounding to aligning your work with your values, Eric's insights will challenge the way you think about success, growth, and happiness. Get ready for a thought-provoking conversation that could change how you approach not only your business but also your personal journey in 2025. [07:01] - The parallels between Warren Buffet, Charlie Munger and Naval Ravikant and why Eric felt compelled to write a book on the topic. [12:41] - Happiness as a process can be a much more achievable outcome for all of us. Try it! [16:07] - Speaking in 140 characters … how Naval Ravikant learnt to speak the Twitter (X) language to the world. [29:35] - The future of the world according to Eric Jorgenson. The technologies he feels will change the world in the long-term. [34:34] - How many lead bullets can you fire, or should you be looking for the ‘silver bullet'?
Just Imagine "If Disney Ran Your Business, What Would It Look Like?" Welcome to The Savvy Dentist Podcast with Dr. Jesse Green, the show where great dentistry meets savvy business! Whether you're a dentist, practice owner, or someone passionate about personal and professional growth, this is the podcast where you'll discover strategies, tools, and insights to take your business to the next level while finding more balance, freedom, and fulfillment in your life. Today, we're thrilled to welcome John Formica, also known as The "Ex-Disney Guy". With over 25 years of leadership experience, including a distinguished tenure as a top executive with Disney. John has become one of the most sought-after speakers and consultants in customer experience and service excellence. During his time at Disney, John played a pivotal role in shaping the "Disney Way" of creating magical experiences for guests, and he now helps organisations around the world achieve extraordinary customer service, brand loyalty, and team engagement. His ability to transform businesses into "magic kingdoms" is truly inspiring and practical for any industry—including dentistry. In this episode, John will share the secrets behind Disney's world-renowned customer service and how you can apply those same principles to elevate your dental practice. From building a culture of excellence to delivering experiences that keep patients coming back, John's insights will empower you to stand out in a competitive market. So, grab a notebook and get ready for an engaging conversation that will help you create your own "magic" in your practice. Let's dive in! [06:16] - The DNA of Disney Org can be used to build your dental practice culture. [11:08] - Mission Statement vs. Vision Statement. Understand when and how to use them effectively in your business. [18:47] - Empower your team to provide exceptional customer service, just like Disney … John describes exactly what to do. [28:42] - Walt Disney Imagineering Research & Development, commonly referred to as Imagineering, is the research and development arm of The Walt Disney Company. John explains how you can utilise the same philosophy within your own dental business. This is powerful! [36:39] - Great examples of exceptional customer service to inspire you to be creative and implement within your business. [44:15] - How to turn a mundane experience like waiting for an appointment ... into a wow factor for your patients.
Welcome to another episode of The Savvy Dentist Podcast Summer Series. We're going back into the archives, rummaging through the vault, finding the best bits of the best episodes and we're taking those vignettes and those snippets and we're combining them together to form one single episode around a particular theme or topic. And the topic for this episode is creating great business systems. Every business on the planet needs great systems, and dental practices are no exception. But what does great systems mean? Well, most people have their systems documented sitting up in a folder somewhere on a bookshelf gathering dust and no one ever follows them. So for us, great systemisation involves not just documenting the systems, but having those systems followed by all your team. And when you get this right, what's going to happen is your patients are going to have the most amazing experience within your practice. They're going to have the best possible clinical care, they're going to receive the best possible customer service, and they're going to be raving fans about your practice. On top of this, when you have new team members, you're going to onboard them faster. In this episode of The Savvy Dentist Podcast you're going to hear from Verne Harnish, the author of scaling up. You're going to hear from Dr. Glenn Richards, who is the founder of greencross vets. One of the sharks on shark tank. You're going to hear from Dave Jennings who wrote the book systemology. Your life is going to get simpler, easier, and better because you have great systems in your practice. [03:03] - How To Scale Up Successfully with Verne Harnish (episode #47) [08:03] - Simplify and Scale Your Practice – Marissa Roberts (episode #392) [14:38] - Scaling Up with Greencross Vets Founder Dr Glen Richards (episode #385) [20:12] - How to Scale your Practice Predictably – Peter Mohr (episode #376) [28:39] - Systems that Actually Work – David Jenyns (episode #261)
As you relax over Summer, the team at Savvy Dentist have created our Summer Podcast Series to ensure you are inspired and motivated and set to make this year your best ever, personally and professionally. This episode of The Savvy Dentist Podcast is part of our Summer Series. We've searched through our podcast archives and created snippets of different episodes, and stitched them together around a particular theme. Now of course, if you resonate with a particular person or topic and want to go back and listen to the full episode, we highly suggest that you do. The show notes below explain where to find the full episode. The theme for this episode is High Performance Teams. We all understand the value of our team. We all understand that if we're going to grow and scale our practice, we need to learn to develop a high performance team. A lot of the frustrations and day to day headaches come from managing. So in this episode, we're going to unpack all of that and a whole lot more so that we can actually understand how to be the best managers, how to build and grow people, how to help them become the best version of themselves. How do we retain our best team members? How do we develop 2ICs so we can delegate more effectively and hand-off work to allow us to focus on the things that only we can do? Learning to have a high performance team ensures your patients have a wonderful patient experience ... every single time! Building a great practice, no matter what size, no matter what your ambitions are, then having a great team is a key asset for you. [02:28] - 4 Crucial Steps to Retaining your best team members (episode #459) [08:39] - Michael Licenblat - High Performance in a fast paced world (episode #468) [11:59] - Kylie Denton - Build and Lead a High Performance Team (episode #417) [17:49] - Shirley Dalton - Developing your 2IC (episode #387)
On behalf of the Savvy Dentist Team we all hope that you are enjoying your Summer festive break. This episode is part 1 of our Summer Series as we want you to rest and relax, but also prepare to make 2025 your best year ever ... personally and within your business. Throughout this summer series, we'll be going back through the Savvy Dentist Podcast archives and finding the best parts of the best episodes and pulling them together around particular themes. So this particular episode is themed around leadership. We know that as business owners, if we want to grow and scale our practice, the ability to work with and through other people is an essential skill that we've got to master. So leadership becomes core to our business. And in this episode, you're going to hear about a variety of different elements of leadership. You're going to hear about the different challenges that face leaders today. You're going to hear about the different types of leadership voices that you have and how you can channel each of those voices depending on the circumstances. We're going to talk about connecting with people at a heart level so that we can work with people at an emotional level, to really understand who our people are so we can help them achieve what they want and to get the best out of them, which of course drives the business further. So when it comes to leadership, it is an urgan myth that leaders are born and not made. It's simply not true. Leadership is a skillset like any other skillset that can be learned, and it can be mastered. [02:14] - The surprising secret to effective leadership – Daniel Murray (episode #472) [05:47] - The Leadership Challenge - Professor Barry Posner (episode #414) [10:31] - The 5 Leadership Voices – Jeremie Kubicek (episode #440) [16:32] - The Science Behind Why We Do What We do (episode #423) [24:37] - Leadership From the Heart – Wade Thomas (episode #393)
Welcome to another episode of The Savvy Dentist Podcast with Dr. Jesse Green, where we explore groundbreaking ideas and the brilliant minds behind them. Today, we're excited to introduce Lynne Schinella, an accomplished speaker, author, and creator of the Fruit Personality Profiling System—a unique and insightful approach to understanding human behavior and enhancing communication. Lynne's innovative system uses fruits as metaphors to represent different personality types, making it accessible, relatable, and fun for individuals and teams alike. With decades of experience in training and development, Lynne has worked with organisations around the globe to help people navigate the complexities of workplace dynamics and interpersonal relationships. Her Fruit Personality Profiling System identifies four distinct "fruit" types—Apples, Mangoes, Limes, and Bananas—each with their own strengths, challenges, and ways of interacting with others. By decoding these traits, Lynne empowers individuals to better understand themselves and those around them, fostering collaboration and mutual respect in personal and professional settings. Author of Bite Me! And Other Do's and Don'ts of Dealing with our Differences, Lynne pens a regular blog series, and hosts two podcasts Fruitful Conversations and Fruitful Pairs. Lynne's second book is Pick Me! Loving and Living with People You Just Don't Get. In today's episode, we'll explore the story behind Lynne's creation of the Fruit Personality Profiling System and dive into how this tool can transform the way we connect and communicate. We'll also hear firsthand insights from Lynne about what makes each "fruit" type tick, how to leverage your personality traits for success in your dental practice, and why embracing diversity is key to thriving in today's world. When we have more respect and understanding for each other's differences in every way, we can connect more effectively as human beings. We have less stress. We get more done. The world is a kinder place. Get ready to discover a fresh perspective on personality profiling and a practical tool that could change the way you interact with others—let's get started! [04:05] - How you become a 'Fruit Chick'. [10:52] - Utilising Lynne's Fruit Profiling will allow you to understand your people better, they'll be more productive, and at the end of the day you'll get to go home on time. [14:47] - An overview of the Fruit Profile characteristics. [24:33] - What types of people make up a dental practice business. [30:04] - How to deal with different people in your team.
Welcome to another empowering episode of The Savvy Dentist Podcast with Dr. Jesse Green, where we explore the lives, stories, and strategies of remarkable individuals making an impact in the world. Today, we're thrilled to be joined by none other than Diane Demetre—an award-winning author, sought-after motivational speaker, and a true advocate for living a bold and purpose-driven life. With her magnetic energy and transformative insights, Diane has inspired countless people worldwide to overcome obstacles, unlock their potential, and achieve extraordinary success. A cross between a savvy business leader, behavioural scientist and energy psychologist, Diane possesses the rare ability of taking complex information and delivering it in easy-to-understand way with an infectious joy for life. Diane's journey is as dynamic as her message. From her early career in the performing arts to becoming a respected entrepreneur and thought leader, she has consistently embraced change and fearlessly pursued her passions. In today's episode, we'll dive deep into Diane's personal story, uncover the key principles behind her motivational philosophy, and hear about the life-changing moments that shaped her into the powerhouse she is today. Whether you're looking for actionable advice to take your career to the next level, inspiration to overcome challenges, or simply a spark to reignite your dreams, Diane's message is sure to leave you feeling uplifted and ready to take on the world. Let's get started! [05:12] - Diane was the first public #metoo case in Australia when she refused her producer's sexual advances, and he sacked her for apparently being too fat. Though there were no grounds for her dismissal, there were no laws to protect her back then, and she lost everything. She had no money, no job, no future. [12:13] - The moment when Diane heard a voice inside, say, “Dare more.” This changed the trajectory of her life and she launched into a conscious journey to reclaim her power, passion, and purpose. [22:18] - What are the differences between the various generational trends. From Baby Boomers … to Millennials … to Gen X's and Z's, and what can we all learn from one another? [40:28] - What we can do as small business leaders to help our organisations better communicate and understand each generational divide. [48:17] - How and why to be a ‘BOLD' thinker.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by fellow dentist from the U.K Dr. Rupert Neville, who, along with his wife Alannah, own dental practices in the south of England. Rupert is a long term client of Savvy Dentist, and has a really great perspective, not just about business, but about life. Rupert is a deeply reflective human being and very courageous in the way he goes about life. Rupert shines a light on a pathway for dental practice owners that might be going through challenges to help them come out the other side. And of course, the pathway is not always beautifully laid out. Rupert has had to deal with his share of challenges along the way, as you'll hear in this podcast, and the way he's overcome them has been magnificent. Rupert qualified from Newcastle University (U.K) in 2006 and started working at the Lodge Dental Surgery in 2007. He bought the practice with his wife Alannah in 2011. He has recently become a validation supervisor (trainer) for dentists. Away from dentistry Rupert is a keen sportsman and played rugby for Newcastle Falcons between 2000-2006 . He now enjoys coaching. [03:31] - A valuable lesson in resilience for every parent. [07:17] - The power of sports in helping us be better dental practitioners and ‘bounce back'. [14:51] - The importance of finding good role models and mentors. [18:04] Spending your day ‘running and gunning' is exhausting. Dr. Rupert Neville offers a healthier and more efficient alternative. [21:10] - The importance (and team power) of you being vulnerable can never be understated. [23:53] - COVID from a UK perspective. What it was like working in a dental business in the UK during the pandemic. [30:48] - Rupert explains how he built his powerful team, and what he does to lead and empower them. [36:48] - Taking over an established practice … verse … starting a practice. Compare the pair! [43:51] - Being a leader means you must have a passion and strong vision for the future of your practice, and the team. It also means you must make tough decisions at times. For Dr. Neville, removing his practice from the UK DEMPLAN system after 30 years meant losing long term patients, for the long term sustainability and profitability of the business.
In dentistry, we are always working with precision and control over a patient's situation. Having acute attention-to-detail creates a perfectionist tendency in us all, and this trait is critical to achieving great clinical outcomes. Now, in a clinical setting this makes so much sense. But in a business and operational sense and a broader life perspective, it can be a real financial and cultural ‘handbrake'. Your ability to grow and scale your practice is inversely proportional to YOUR desire for control. In other words, if you desire control too much, it slows you down in your business growth, and your ability to create time for yourself and to create the results you're seeking. In this episode of The Savvy Dentist Podcast we pose the question, on a scale of one to ten, how strong is your desire for control in your business and your life? Dr. Jesse Green walks you through a very truthful and personal journey that will have you thinking differently within the next 19 minutes and 47 seconds. Press play.
Professor Ramesh Balasubramaniam graduated with a BDSc from the University of Western Australia in 2000 and subsequently practiced general dentistry. In 2006, he completed a certificate and Master of Science degree in Orofacial Pain at the University of Kentucky. While at the University of Kentucky, Ramesh also underwent training in the field of Dental Sleep Medicine. Ramesh is a Diplomate of the American Board of Orofacial Pain. In addition, Ramesh completed specialist training in Oral Medicine as well as a Fellowship in Interdisciplinary Geriatrics at the University of Pennsylvania in 2008. 13500+ Patients Treated Author and editor of 2 books 60+ Published Articles 13+ years of teaching experience Ramesh has an appointment as a Clinical Associate Professor at the School of Dentistry of the University of Western Australia and is actively involved in teaching and research. He is president-elect of the Oral Medicine Academy of Australasia. He also has public appointments at the Oral Health Centre of Western Australia and Princess Margaret Hospital for Children. His Oral Medicine Specialist practice focuses on Orofacial Pain, Oral Diseases and Disorders, and Dental Sleep Medicine. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green and Professor Ramesh Balasubramaniam discuss the three big facets of his professional life. His academic life, his dental practice life, and his expanding commercial business product called Periogold. Ramesh is driven to impact the world, he's driven to improve people's lives, and in this discussion you will hear the passion that drives him to juggle and balance the busy ecosystem of his personal and business life. [02:28] - Ramesh accidentally fell into a dental career … and has never looked back. [10:06] - The early years after graduation allowed Ramesh to get a clear understanding of the direction he wanted to take his dentistry career. [16:26] - The juggle of work commitments is ‘real'... how does Ramesh handle the incredible workload and day-to-day push-and-pull of life and business? [21:09] - The concept of PerioGold and how Ramesh and his team bought it to market. [34:28] - If you are contemplating a career in Academia, or have a product or business concept of your own, Ramesh explains how to juggle your practice and family life and create the space necessary to bring your ambitions to fruition.
People achieve more than others for several reasons, with mindset and perseverance being key factors. Those with a "growth mindset," believe that talents and intelligence can be developed through effort and learning. This mindset encourages individuals to embrace challenges, persist in the face of setbacks, and continually strive for improvement. People with a fixed mindset, on the other hand, may avoid challenges or give up easily, thinking their abilities are limited. Additionally, high achievers often set clear goals and maintain a strong sense of purpose, which helps them stay focused and motivated. They're willing to make sacrifices, learn from failure, and adjust their strategies to keep moving forward. Another important element is the support systems and opportunities available to them. Successful individuals often have access to resources such as mentors, education, and networks that help them develop their skills and open doors to new opportunities. However, it's not just about what people are given—it's about how they leverage these opportunities. Time management, discipline, and the ability to delay gratification also play significant roles in achievement. Moreover, individuals who surround themselves with positive influences and foster resilience are better equipped to overcome challenges, further propelling them toward success. Ultimately, a combination of mindset, effort, opportunity, and resilience determines why some people achieve more than others. Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Dr. Jesse Green has been coaching dentists for over a decade helping them grow and scale their business. The most commonly asked question is, “What is it that separates the people that achieve great results for their practice compared to those that achieve mediocre results”? In this short episode of the Savvy Dentist Podcast Dr Jesse explains what he feels you can do immediately to move to the path of achievement and success.
Now imagine you're a police officer going to work and you're part of an elite law enforcement team that deals with all sorts of nasty things. You're going into a situation and it changes rapidly, things turn for the worse, resulting in you lying on the ground with severed arteries, shrapnel wounds, bullet wounds and you're fighting for your life. On this particular day you get shot 14 times within 5 seconds. Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Derrick McManus is an inspiring leadership coach and former South Australian police officer who is renowned for his remarkable story of survival and resilience. In 1994, while serving as a Special Tasks and Rescue (STAR) Group officer, Derrick was shot 14 times during a high-risk operation. The intense ordeal, which included critical injuries and hours without medical assistance, became a defining moment in his life. Despite the trauma, Derrick's mental and emotional strength carried him through, allowing him not only to recover but to thrive. His recovery and subsequent return to policing stand as a testament to the power of human resilience, mindset, and the capacity to overcome extreme adversity. Today, Derrick channels his experience into leadership coaching, where he focuses on building resilience, mental toughness, and effective decision-making under pressure. He emphasises the importance of what he calls "Sustainable Peak Performance," teaching others how to maintain their performance and well-being even in the face of extreme challenges. In this episode of The Savvy Dentist Podcast, Derrick shares his story using his unique insights to empower you to face your own obstacles with courage and confidence. His work as a coach and motivational speaker is underpinned by the principles of accountability, preparation, and the belief that with the right mindset, anyone can overcome the odds. [3:16] - How to become a Special Tasks and Rescue (STAR) elite officer. [4:53] - The first brush with death. “I wasn't risk taking … I was risk managing”. [6:43] - How to maintain control of your emotions in everyday high-stress situations. [12:31] - May 1994. Derrick explains how the day he was shot 14 times in 5 seconds turned so rapidly. [17:23] - The power of open, honest, compassionate and confronting conversations. [27:46] - How to summon your ‘inner mongrel' and get things done. [41:03] - The difference between Resilience … and Durability. [47:14] - Strategies to give you the edge in your life and business. [50:55] - Does Derrick McManus forgive the perpetrator who shot him 14 times?
What life lessons have you learned throughout your life, that you would consider you ‘know for sure'? Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. In this episode Dr. Jesse Green dissects a book by Oprah Winfrey that he has recently read, What I know for sure ~ Oprah Winfrey. What I Know For Sure by Oprah Winfrey is a collection of reflections and life lessons that the iconic talk show host and media mogul has gathered over the years. The book is divided into sections, each focusing on core themes like joy, resilience, gratitude, and connection. Oprah shares personal stories and insights about overcoming hardships, finding purpose, and living with intention. Throughout the book, she emphasises the importance of self-awareness, embracing life's challenges, and practising gratitude. You live your life, and along the way you learn and craft your beliefs from many different inputs and experiences, and while your core thinking can remain pretty solid as you get older (and wiser) … at some point it's a good feeling to look back and expand on some old truths that you have learned. Dr Jesse Green discusses the top 5 things he ‘knows for sure'. You might just resonate with one, or all of these, so press play, and have a pen or pencil at the ready to take stock of your life to date, and take note.
Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Now if there is one word in dentistry that gets people sweating, it's the word ‘sales'. Sometimes the term ‘sales' can have a negative connotation. Sales is helping people achieve better outcomes, whether it's in healthcare or otherwise, it's about understanding your patient or your customer and helping them with a solution. In dentistry, we use other words like ‘case acceptance' or ‘case presentation' in an effort to not use the word ‘sales'. However, if it walks like a duck, if it talks like a duck ... then let's just call it a duck! In today's episode, Dr. Jesse Green is joined by Abby White who specialises in high performance sales and charting the future of sales and AI in the dental industry. Most people agree that Abbie White is a mover and shaker and one of Australia's most dynamic sales experts. Abbie's superpower is being the marriage counsellor for sales AND marketing, in order to deliver an astronomical ROI. Leveraging this superpower, she brings together revenue generating teams to achieve in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations. Abbie has 17 years of sales experience in the trenches working with leading companies. Now, she's the founder of Sales Redefined, which is a B2B company, which helps dental practices grow and scale your ‘sales'. [3:30] - Let's redefine the word and meaning of ‘Sales'. [6:22] - Giving your patient ‘options' for treatment, and not giving your professional opinion can be costing you sales. [8:38] - How to build your confidence to ensure you utilise your authentic sales skills. [9:54] - Is your Marketing helping your Sales? SMARKETING is the new dental business term. Statistically only 8% of businesses have a strong alignment between their sales and marketing and those that do generate 209% more revenue! [14:36] - The $money$ is in the follow up! [17:29] - The value of your relationship with your patient and the direct correlation to your ability to sell to them authentically. [20:44] - Is there anything else I can do for you? I've got time! Why these could be the most profitable set of words you hear this century. [27:18] - How we can use A.I in our businesses immediately. (and why if you do not embrace A.I, you might be missing out on revenue)
One of the things about life and business is there are always going to be setbacks and adversity. Our lives will be full of challenges and things to overcome. And the degree to which we experience success in business, and indeed life, is related to our ability to overcome these obstacles, these hurdles, these setbacks. And if we don't already have this skill set, we've got to develop that skill set and build resilience into the way we approach life. In today's episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Rodney Cottam. Rocket Rod Cottam has resilience in spades. Rodney is an ex-military man of the 3rd Battalion, Royal Australian Regiment who loves to run — and whose love of running has helped him overcome some pretty major challenges. In 2004, Rodney was in a serious motor vehicle accident, sustaining several injuries including a spinal injury, fractured pelvis, broken ribs, punctured lung and multiple lacerations. After two 10-hour surgeries and 12 months of treatment, his long-term prognosis caused by spinal nerve damage is a condition called Brachial Plexus Palsy, which has left Rodney permanently paralysed in his left arm. In a split second, Rodney went from being an elite soldier, in the best physical shape possible, to completely losing all movement and feeling in one arm, from shoulder to fingertips. www.runrocketrun.com Rodney says, “I'd always loved running, but after the accident it was a challenge as I had no strength or support in my shoulder joint. Over time, I found my balance and rhythm, transitioning from an elliptical machine to a treadmill, then to road and trail running.” Now Rodney runs at least five days and up to 100kms per week, and in October 2024, he will run his third trail run challenge in support of Invictus Australia. This year he will be running for 7 days, covering 560km. The plan is to complete a major challenge each year and participate in ultra-trail events in Australia and around the world under a project called Run Rocket Run. “When we believe in ourselves, we are capable of so much more than we think. We can push ourselves, physically and mentally, way past any perceived threshold. And this journey—this commitment to ourselves—is an incredibly special and rewarding one.” ~ Rodney Cottam [5:50] - The Military is much like your Dental Practice, it reveals more about you as a human than you possibly think. [8:03] - The day that changed everything. Rod was simply riding his motorcycle to work … [17:01] - Laying in hospital with a broken pelvis, punctured lung, broken ribs, an arm that's not doing what it used to do. How do you reevaluate your life, stay optimistic, and what do you think about your future? [23:01] - So how does a person who has had muscle surgically removed from his legs and attached to his paralysed arm, find relief and harmony in ultra-running? [25:34] - How the Invictus Games became Rod's purpose in life. [28:04] - What does resilience mean, and what does it take to be resilient in business?
Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. In today's episode, Dr. Jesse Green is joined by a true Australian business legend, Tom Potter, the visionary founder of Eagle Boys Pizza. Tom is one of Australia's most outstanding retailers, entrepreneurs and inspirational leaders and his straightforward, no nonsense approach is sure to resonate with you. Tom left school at 15 and found himself jobless at 23. He opened his first pizza shop in Albury, New South Wales in 1987 and proceeded to build his business to become Australia and New Zealand's largest privately owned pizza company. Tom's journey is nothing short of remarkable. In this episode of The Savvy Dentist Podcast Tom shares the ups and downs of scaling a business, his lessons learned from leading a brand, and how you, as a dental practice owner, can apply Tom's exact principles to grow and thrive in your own local business. Whether you're a seasoned practice owner or just starting out, this conversation is packed with practical advice to help you build a successful, sustainable business. So sit back, grab a notebook, and let's dive into this episode of The Savvy Dentist Podcast with Dr. Jesse Green! [1:57] - From working in a flour mill … to starting a small regional pizza shop. The beginning of an entrepreneur's story can be full of tips for all of us. [6:04] - A restricted menu approach to your dental practice could be the strategy you've been looking for. [7:35] - Scaling from one shop … to two … and beyond. (note: have your pen and paper for the business tips Tom shares) [13:33] - How to liaise and build your team. [16:10] - What is ‘The Owners Trap' … and do you have a case of it? [19:26] - Preparing to sell your business. [22:55] - How to keep your business on the path and how to block out the surrounding noise. Tom's exquisite approach and focus on building his pizza chain can be adopted and implemented into your very own dental practice growth.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Dr. Hitesh Doshi as they discuss the juggle of clinical work whilst running a successful Dental business. Dr. Hitesh Doshi graduated as a dentist in 2003 and completed his postgraduate studies in public health in 2006. Combining technology and continuing education, Dr. Doshi practices all the aspects of general dentistry, cosmetic dentistry, orthodontics and implant dentistry. Dr. Hitesh has a couple of superpowers in business. He is a tremendous leader. He is really good with people, and he is extremely good at understanding how the numbers of his business work and paying attention to the critical steps he needs to take to maximise business growth. No matter where you are in your dental practice business journey, this episode is one you will find powerful and full of tips you can implement immediately. [5:43] - Buying a Dental practice from a Corporate Organisation. The pros, and the cons. [7:38] - If you enjoy your dental clinical work, you can still develop a very successful and profitable business. [10:21] - Look ‘outside' for business growth strategies. [11:57] - The first step to start your business growth. [13:07] - You'll understand your business better if you understand the data behind your business. How to read the numbers. [15:17] - How to recruit people that stay long-term. [18:19] - To OHT … or not to OHT … that is the question Dr Hitesh answers. [20:59] - Building a culture on your terms, that serves the greater good of the business and the team around you. [24:08] - Understanding your leadership voice is a superpower you can use everyday within your dental practice business. [29:15] - You WILL make mistakes. Dr Hitesh describes the mistakes he has made along his dental business journey. [35:25] - The philosophy you create to build your dental practice is critical to its long term financial success.
Dr Adam Fraser is a peak performance researcher who helps people strive to achieve better performance in all aspects of life and business. He has worked with elite athletes and sporting teams, special forces soldiers and business leaders from some of Australia's largest organisations. Business and life has become more complex and sophisticated. The quality of our education needs to follow suit. What is unique about his research is that it focuses on ‘how do people go beyond their potential' without the collateral damage that normally comes with elite performance. Dr.Adam Fraser has the ability to take complex things and make them simple. And in this episode of The Savvy Dentist Podcast with Dr. Jesse Green you will learn tips to some of the dilemmas that you have to encounter on a day to day basis when you're in practice. Jesse and Adam discuss how to become better leaders as we interact with a myriad of people and how you can become more effective, happier and fulfilled. “I believe everyone has a superpower. Some people can cook, some people can create amazing works of art, others can hug with the appropriate amount of pressure for the right length of time. My super power is the ability to make the complex, simple and engaging. I take the latest science and translate it so that people can immediately apply it to their own situation.” ~ Dr. Adam Fraser. [4:10] - Having a breakdown after finishing his PhD became an intersection of Adam's life that changed his trajectory. [6:07] - There is danger in following your assumptions with staff and patients. [10:29] - Why it's best for your patient for you to become ‘detached from the outcome'. How to make better decisions. [15:26] - As decision makers in our clinical world or in our business world, how do we find peace with the possibility of something occurring … versus the probability of something occurring? [18:04] - How to avoid your leadership ‘blindspots'. [23:46] - For our practice to succeed, we MUST become really good at developing people. [27:21] - Looking over the fence into other people's backyards, into other industries will allow you to learn and gain perspective in ways that are not possible by simply being insular and looking within the dentistry industry alone.
As a Dental practice owner, one of your key roles is to be able to build and lead your team. Success in your business requires that you master this skill. It's not a skill that we're born with. It's not a skill that is taught at dental school. It's a skill that we need to develop after dental school, but it is a skill that can be learned. Recognising that it is your team that looks after your business, we therefore want YOU to be able to look after your team. Creating an environment for them to thrive and do the best work that they can do. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Daniel Murray from empathic consulting. Daniel and Dr. Jesse discuss how empathy as a leadership tool unlocks discretionary effort, how it unlocks culture. They explain what empathy is … and what it's not. This is really about practical leadership to deliver practical results. At the heart of our philosophy lies the belief that empathy is the paramount capability for enhancing outcomes across businesses, leadership, and communities. Despite its frequent oversight or misinterpretation in the corporate world, empathy embodies the profound ability to comprehend both the rational and emotional motivations of others. By cultivating this vital skill, leaders and businesses can forge deeper connections with their employees, customers, and stakeholders. This empathetic approach enables the development of groundbreaking competitive strategies and the nurturing of dynamic, diverse teams, ultimately driving greater employee engagement and organisational success. Guiding Principles discuss in this episode include; Understanding & Empathy: greater self-awareness of the actions, behaviours and subconscious drivers of tension in teams. Better Conflict Management: healthily disagreement & challenge to balance fairness, performance & accountability. Effective Feedback: the power of immediate, direct & kind feedback to foster a transparent & constructive environment. Empathy and Understanding: a strong call to action for empathic support of team members to truly understand their perspectives & behaviours. Personal Accountability and Growth: inspire personal growth & accountability at all levels with leadership becoming the way we behave not a title or position. [5:43] - How do we boost productivity? How do we get that discretionary effort? [10:33] - Where does empathy and empathic leadership fit within our dental practice? [14:09] - Sympathy v. Empathy … what are the differences? [21:32] - Why you should seek to understand someone's perspective first. [27:06] - How to create strong, trusted relationships with your team. [33:07] - Separate trust, from rapport. You are not there to be a team member's bestie. [34:50] - Do not think that conflict is a bad thing that should be avoided. If you're having conflict, this is good because that means people care enough to speak up. [40:02] - How do you start the process of becoming a more empathic leader?
The ability to generate traffic to your website is a key marketing skill. Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned. Ilana Wechsler's background is in data analytics. She's a numbers girl. On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front. What's happening in the world of AI? What's happening in the world of automation? And how does that impact the advertising you do on the various platforms? Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website. Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won't need her agency services. As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes. [3:17] - How has the process of Paid Traffic advertising changed these past few years? [10:15] - How is A.I being incorporated into the website traffic advertising process? [17:12] - As a small dental practice, when is the right time to engage a digital ad agency? [18:19] - How much time should you commit weekly to your digital ad campaign? [20:06] - To TIK TOK … or not to TIK TOK … that is the question. [22:48] - How much should you spend on your digital ad campaign? [30:17] - SEO v. Paid Traffic.
Dr. Daryl Holmes is the founder of 1300-Smiles which was the first listed dental company in Australia and was recently acquired. Daryl's idea was simple, yet brilliant, bring aging dental practices back up to speed through injecting them with brand-new equipment and state of the art systems and operating them under the one brand. In this episode of the Savvy Dentist Podcast, Daryl shares his lessons about business and life across the journey of the 1300-Smiles story. From the early days in partnership with another dentist … through to building out six practices of multiple chairs … to listing the business on the ASX and the process that entails … to managing a listed company. 1300-Smiles would become an icon in North Queensland and around Australia after Daryl successfully negotiated the naming rights to the North Queensland Cowboys' stadium. [2:31] - Where 1300-Smiles all began for Dr. Daryl Holmes. [12:46] - How to build a leadership team while you build your business. [20:57] - Keep your debt low, and your cash flow can fund your growth. The key to managing both is in your recruitment. [26:32] - How you can duplicate and build your own 1300-Smiles customer focused culture. [37:28] - Designing your business growth plan is step one. Dr. Holmes explains his philosophy on how to execute and floor your plan through to the end result. [44:39] - GSD … Get. Stuff. Done. The principle that changed it all for 1300-Smiles. [45:22] - Opportunities exist everywhere. Dr. Holmes explains where he sees the future growth opportunities within dentistry.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by time-management expert Kate Christie. After losing her former life partner to cancer, Kate Christie resolved to live her absolute best life. An audacious, joyful, stupendous life by design with more time and freedom. Kate was 40, building a life as a lawyer turned senior executive in one of Australia's biggest companies. She was also CEO of the household, with three kids under three. Now Kate is an international time management specialist, coach, author and speaker working with high performing individuals and teams, helping clients including L'Oreal, BUPA, Westpac, Specsavers and the European Union find 30+ guilt free lost hours of time a month. Kate and Jesse unpack how to not only think about managing our time, but how we can manage our energy and do deep meaningful work that gives us joy and happiness. If this episode resonates with you, be sure to support and purchase Kate Christie's best selling books here [2:46] - There is a groundswell that practice owners want to live very differently, and they want to manage their time very differently. How to look at your productivity through a very different lens. [5:08] - How to maximise your time investment in the practice. [8:37] - Is ‘busyness' your badge of honour? [12:08] - You'll perform your best work when you are in your flow state. So, how do you get into a flow state? [16:01] - the concept of ‘batching' and how it can help you and your team. [24:17] - The fear of rejection, and how to successfully use batching to power through to exponential results. [25:45] - How to regain 30 hours PER WEEK of lost time. [30:32] - Invest in your health and you'll reap the benefits within your business. [33:48] - Change is not hard … but it IS important. For things to change, YOU must change.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Michael Licenblat. Michael is an expert on resilience and teaches us how to bounce back fast from pressures, setbacks, and rejections in life and business … and in doing so, how to maximise our performance and success. Have a pen and paper ready for this episode as Michael gives you the techniques, confidence and courage to manage the failures, challenges and problems that are part of every process in the world of business. Michael Licenblat was born into a family of entrepreneurial parents and grew up working inside the numerous family businesses. In this fast paced, high pressure environment, he quickly learnt that success often came to those who can ride the bumps, get up, and keep going. Over 20 years ago, Michael became one of the pioneers in building a successful natural therapies business through overcoming market rejection, refusals, and knockbacks. By drawing on his background in business, psychology, Shiatsu therapy, and over 25 years of martial arts experience, Michael has helped countless companies become ‘pressure proof' and out-achieve their competition. Michael explains how to read ‘pressure patterns' and build your personal resilience so that you have practical ideas on how to ‘keep the drive alive'. [2:45] - The good news (and the bad news) since the COVID pandemic in terms of the ‘pace of change' for our teams. [7:27] - The ability to adapt when change comes-a-knockin'. [10:09] - How to cope … and how to capitaise on a changing world. [14:39] - The older I get, the more stuck in my ways I am … Myth, or not? [18:04] - Where do Curiosity, and Resilience meet and allow us to out-perform? [20:48] - Where does our self-confidence begin and end … and where does our ego take over? [24:28] - How to build a High-Performance dental practice team. [29:05] - How to take one on the chin … and how to get straight back up again. Resilience 101. [34:07] - We are designed by nature to ‘survive' … don't make life harder than it needs to be. Learn. Grow. Make life on your terms.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green has a truly inspiring guest. Bridget Sakr is a name that resonates with strength, resilience, and unwavering determination. Bridget's journey is one of profound transformation, from navigating personal tragedy to becoming a passionate advocate for change and community support. Her story is not just about overcoming adversity but also about channeling that experience into making a meaningful impact. Bridget Sakr's 11-year-old daughter Veronique was killed along with her three cousins by a drunk and drugged driver. The business leader and mother of two says she will never stop grieving but the tragedy has inspired her to “give back” to the community that enfolded her family in love and support. Bridget shares her insights on leadership, community engagement, and the power of purpose-driven action. Her experiences offer valuable lessons for all of us, both in our personal lives and our professional endeavors. [3:14] - It's Unfathomable … Bridget recounts in detail the night she lost her daughter and 3 other children. [9:34] - The grieving process from a mother's perspective. [13:15] - An 11 year old girl who loved people and had the world at her feet. [18:35] - Forgiving the killer. [21:34] - Forgiving yourself. (something we can all learn to do) [25:55] - Creating a legacy within the community and honoring Veronique. [38:09] - Why we are never prepared for grief.
Welcome to The Savvy Dentist Podcast, the show where great dentistry meets great business. Each episode, we bring you insightful conversations with industry leaders and experts, offering you the wisdom and tools to create a thriving dental practice. As dental practitioners and practice owners we all know that getting your documentation right is critical and when you get it right, it gives you that terrific peace of mind. When it's not documented properly, then you're at risk of having disputes and issues. In this episode, Dr. Jesse Green introduces us to lawyer Zac Herps. He's not just a lawyer, but a beacon of expertise for dental professionals navigating the complex legal landscape. Zac, with his extensive knowledge and experience, has been instrumental in helping dentists across the country safeguard their practices and make informed, strategic decisions. He shares invaluable insights into the legal challenges and opportunities that every dental practitioner should be aware of. Zach and Jesse talk about the importance of having great advisors around you at all times. [3:37] - How do you know if it's good advice? [11:49] - The structure and documentation suite you will need as a solo practitioner. [14:35] - Directors duties and responsibilities explained. [17:58] - What's the go with data protection in your practice? [21:45] - Facility agreements and how to protect your intellectual property. [24:38] - Is a ‘restraint of trade' worth the paper it is written on? [31:45] - Documentation that is commonly overlooked when growing your practice. [40:49] - Estate planning checklist.
In a dental practice, we perform a lot, and train very little. In comparison, in the sports arena, an athlete will practice a lot, and perform occasionally. In today's episode of The Savvy Dentist Podcast with Dr. Jesse Green, we meet Dr. Andrew Hongh. Dr. Hong isn't just known for his exceptional skills in dentistry but also for his unwavering passion for sports. This unique combination has propelled his dental practice to new heights and Andrew and Jesse uncover and share all the lessons he has learnt along the journey. [3:18] - The value of training and practice in your practice. [5:10] - The BIG tax lesson and the transition process from associate … to owner. [8:14] - “Am I cut out for this?” The question that changed everything. [11:06] - Andrew's lessons moving from ‘driller-and-filler'... to ‘business owner'. [14:46] - The BEST tip for building loyalty with each individual in your team. [17:18] - How to make continual learning part of your DNA. [20:20] - The 3 A's. Accept. Adapt. Achieve. How to utilise these three simple steps in your business everyday. [28:50] - Andrew Hong's business tips to allow you to relax more and sleep at night. [31:04] - The sporting playbook analogy applied to your dental practice.
The world is certainly speeding up. The rate of change, the pace of change and technological advances are all increasing. As a practice owner, are you constantly thinking about your team dynamics and the structures or issues going on between people. You're possibly also thinking about your business (and personal) finances, your tax, payroll tax, approaching EOFY. Sometimes the list becomes so long it can be overwhelming. How do you reconcile that sense of overwhelm? How do you overcome overwhelm so that you can continue to move forward and achieve the goals that are really important to you? In this episode of The Savvy Dentist Podcast, Dr. Jesse Green introduces you to Daniel Sih, a productivity expert. Daniel has a framework for all of us around developing and maintaining productivity and creating ‘space' within your day to ensure you maintain a sense of sanity as you grow your practice. Daniel Sih is an award-winning author, professional speaker, and productivity consultant, leading the team at Spacemakers. Daniel co-founded Spacemakers, a productivity consulting group, where he serves as a key leader and thinker. The organisation focuses on helping individuals and companies improve their productivity through better management of technology and work-life balance. Spacemakers offers workshops, coaching, and resources that aim to address the modern challenges of digital overload and workplace efficiency. Daniel's work emphasises the importance of unplugging from digital distractions to foster creativity, focus, and well-being. [5:03] - The transition from physiotherapy … to productivity expert. [11:33] - Daniel explains his framework for us to be able to “create space”. [16:31] - The theory that we can outrun the busyness of life and business … even though in reality we all know that that's a race you can't just win. [20:28] - The relationship between your technology, and your productivity. [35:26] - One of the hardest roles to create space in is the reception role. Daniel explains how his framework can be applied. [38:29] - How to apply the productivity framework you've just learned in everyday life and business.
Dr. Soo-Wee Ong is a distinguished dental surgeon based in New Zealand, known for his expertise and dedication to the field of dentistry. Originally from Malaysia, Dr. Ong moved to New Zealand to pursue higher education and professional development. He runs courses for dentists to teach them the basic surgical skills and advanced surgical skills and is the founder of the Facebook group, DPR, which is a resource for all dental practitioners, no matter where you are in your journey. Dr. Ong has built a reputable practice in New Zealand, where he specialises in a wide range of dental services, including cosmetic dentistry, implantology, and oral surgery. His commitment to continuous learning has led him to participate in numerous international conferences and training programs, ensuring that he stays at the forefront of the latest advancements in dental technology and procedures. Dr. Soo-Wee Ong's blend of technical proficiency, compassionate care, and continuous pursuit of excellence has made him a prominent figure in New Zealand's dental landscape, earning him a lasting legacy in the field of dentistry. In this episode of The Savvy Dentist Podcast, Dr. Jesse Green uncovers Dr. Ong's journey in business and life, including how he discovered his passion for weightlifting. [3:51] - That moment when your best friend asks, “So why do you want to go into dentistry?” [11:10] - The job as a specialist is to ‘educate'. [21:29] - Finding confidence as a young dental practitioner. [26:41] - Easy case, hard case, easy patient, hard patient … Dr. Ong discusses how he views the differences. [35:18] - The evolution and the community power of the DPR facebook group, a tremendous service to our profession. [43:50] - How an Oral Surgeon becomes a weightlifter in later life.
In this episode of The Savvy Dentist Podcast Dr. Jesse Green discusses the importance of building a rock-solid team culture within your business. After 450plus episodes of the Savvy Dentist Podcast we all know the basics of great team culture; Understand the strengths of each individual. Explain your business vision. Get your employees involved. Define roles clearly. Consider team-building exercises. Recognise the value of diversity. Extend your team beyond your business. Let your team know that you value them. However in this episode Dr. Jesse Green goes deeper into the psychology of a highly successful and well-oiled team. Maslow's Hierarchy of Needs is a model that can help you to identify your team members' needs and to think about what you can do to meet them. It can be especially helpful in your regular one-on-ones when you're thinking about how best to develop your people and enable them to thrive. Effective management begins with understanding the diverse needs of employees, and Maslow's hierarchy offers a comprehensive framework for doing just that. By addressing the needs at each level of the hierarchy, you can not only improve employee retention but also enhance overall performance and productivity. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem and self- actualisation. Dr. Jesse explains this five-stage model and how he utilises it in his day-to-day business dealings.
It's hard to believe, but the Savvy Dentist Podcast has now surpassed 450 episodes! When I started this journey all those years ago, I never could have imagined how far we'd come. To honour this milestone, I've decided to revisit some of my most memorable conversations - and what better place to start than with Nauv Kashyap? Nauv was the second guest I ever had on the podcast (it's amazing to see how far we've come with sound quality!), and his insights on business, risk-taking, and the parallels between poker and practice ownership have stuck with me to this day. In this classic episode, Nauv shares: The importance of playing to your strengths and outsourcing your weaknesses as a practice owner How delegating early on allowed him to focus on strategic growth (and how it led to him opening 11 practices) Why taking calculated risks is essential for success (and how to minimise your exposure when taking leaps) The surprising parallels between poker and business negotiation (and how to tell when someone is bluffing) Why being patient and selective is the key to capitalising on the right opportunities (in poker and in practice) This Episode challenges assumptions about what it means to be a practice owner and gaves a whole new perspective on managing risk and growth. If you're feeling stuck, stagnant, or uncertain about your next move, this nostalgic episode will set you right.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by HR specialist, Jackie Strachan from HR Tactics. Jackie's passion for creating better Human Resources outcomes stems from over 20 years' experience in the field and a drive for finding innovative solutions. Recruiting the ‘right' people, and keeping the right people is an ongoing challenge we all face when running any size business. If you do not have a recruitment process, then this episode is going to help you develop one, plus specifically guide you through how to advertise to recruit great people for your practice. The goal is to not be at the whim of people leaving your practice, where you have to recruit in a knee jerk manner. This always results in productivity headaches because when someone leaves you've got to spend time recruiting to get people on board and it takes time to train them and get them up to speed. Then if that first person that you've hired doesn't work out, you're back to square one. Jackie's HR career has seen her hold both operational and strategic HR management roles across a vast array of industry sectors including retail, financial services, child protection, professional services, dental, state emergency services, Department of Justice, agency recruitment and IT. Jackie is a Certified Professional Member of the Australian Human Resources Institute (AHRI), holds an MBA from QUT, a Cert IV in Training & Assessment, and accreditation as a facilitator of ‘Extended Disc' Psychometric Employee Profiling. [4:14] - The most common challenges dental practices face in regard to the recruitment process. [10:36] - Your recruitment process gives you the opportunity to sell your business to find the right applicant. [17:40] - How to write a great recruitment ad for your practice. [20:36] - How to create your recruitment process. [27:17] - How should your onboarding process align with your recruitment process? [29:34] - What ‘Day 1' should look like for your new recruit. [35:22] - What your new recruit should be thinking at the end of their first week. HR peeps call it ‘The Employee Experience'. [44:25] - A wrap up of the 6 steps to your recruitment process.
Since 2016, the concept of The Savvy Dentist Podcast was to share the best thinking, the best ideas and the best practices from other industries, and bring them back to dentists so that you can adopt them for your own. So you can create the practice and the life that you ultimately want to create. Thank you to each of you who have tuned in over the last eight years, whether you're a regular listener or a sometimes listener, we really appreciate you. Business is becoming more competitive, the marketplace is becoming more sophisticated and therefore the practice management techniques that were prevalent in the early 2000s, no longer apply today. As practice owners today, we need to have more advanced thinking than we've ever needed in the past. If you want to have a business that you love, that you get to run, then we need to jettison that old thinking and we need to embrace new thinking. In this episode of The Savvy Dentist Podcast Dr. Jesse Green shares some fresh current day tactical small business lessons he has learnt over many decades in business to help you build a viable and profitable practice.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Dr. Dylan Hyam, experienced Oral and Maxillofacial Surgeon. Now, if you've ever thought that running a dental practice can be challenging at times, well, frankly, you're absolutely right. It can be very challenging on occasion. But how about running eight practices all at once? Dr. Dylan Hyam is a specialist maxillofacial surgeon in Canberra, and along with his business partner, he also operates TMJ clinics around the country. In this episode, Dylan and Jesse have a really wide ranging conversation with some great lessons around decision making, and how to make decisions that are effective over the long haul. Dylan has a very deliberate and considered approach to both his life and his businesses, underpinned by a strong sense of values and principles. And one of those principles that Dylan holds above all else, the work must be good. Now, we all know that as healthcare providers, we want to do great work that we're proud of, and what Dylan shares is his long term approach to building success in practice. Based on this value of doing great dentistry or great work. And he's also a really astute businessman and Dylan explains how he builds teams and his businesses to operate remotely from his headquarters in Canberra. And he's been able to instill great culture remotely. So if you've ever wanted to own more, more than one practice, or even if you want to run your one practice much better this conversation with Dr. Dylan Hyam will help you. Dr. Dylan Hyam gained honours degrees in both Medicine and Dentistry from the University of Sydney. He began his career serving in the Royal Australian Army before taking up his first residency post at Westmead Hospital, Sydney. A/Prof Hyam trained in Sydney, Canberra and the United Kingdom, in order to maximize his exposure to the management of complex maxillofacial patients. In the United Kingdom he gained valuable training and experience in the management of head and neck cancer, orthognathic surgery, and complex bone grafting procedures. A/Prof Hyam is the Director of the Oral and Maxillofacial Surgery Unit at The Canberra Hospital. He divides his time between both public and private practice. A/Prof Hyam holds multiple appointments within the Royal Australasian College of Dental Surgeons, relating to the provision of training to young surgeons. His appointment as Adjunct Associate Professor at the Charles Sturt Dental School allows for a continuum of education for undergraduate dental students. Based on this value of doing great dentistry or great work. And he's also a really, really astute businessman because what he talks about is how he builds teams and his businesses operate remotely from his headquarters. And he's been able to instill great culture remotely. So if you've ever wanted to own more, more than one practice, or even if you want to run your one practice much better this conversation with Dr. Dylan Hyam will help you. [6:06] - The transition from Dentist to Oral and Maxillofacial Surgeon. [9:18] - Consult, Operate, and running business, the ‘how to' manual. [18:57] - The power of efficiency, and how to refine it. [23:48] - Good decisions can have bad outcomes … similarly, bad decisions can have good outcomes. [27:24] - How to scale from one to 8 practices. [29:46] - The power of delegation and how to utilise it to run your practice remotely. [35:28] - Aim to be predictable, repeatable, and reliable for your team and your culture will boom. [42:41] - Staying focussed on the long term vision is powerful, and profitable.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by Michelle Tayler from Marketing Practices. Marketing is what will drive your business forward, and it will help you achieve new heights of revenue, and scale. Michelle is a marketing professional who works specifically with dental practice owners to help you implement effective marketing strategies to attract new patients and retain existing ones … and ultimately, feel more comfortable with your ongoing marketing strategy. So, if you lack the time and your marketing approach is a little ad hoc and doesn't seem to get much traction, or, you realise the value of a strong online presence, but find it nearly impossible to keep up to date with the rapid developments in digital and social media marketing. In this episode you will gain not only the confidence, but the clarity on how to increase your marketing efforts and see instant results. Michelle describes how to encourage your patients to authentically refer your practice, without feeling like a salesperson? Marketing is just a small element of all the things that you are juggling with the heavy demands of running your practice, so press play and learn how you can strategically increase your marketing, and your revenue. [2:46] - Why are practice owners not comfortable with marketing? [9:52] - Why you MUST be authentic in your marketing. [13:10] - There is no magic marketing button. But these are the tips and tricks. [21:39] - You will never need to ‘sell' to your clients and future patients again. [29:39] - How to market your practice - the sensible way. [34:29] - How to recruit and train a marketing pro in your practice. (note: You might already have ‘that' person on staff)
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green is joined by International Speaker, Concert Artist, Voice Over Actor, and Songwriter Karen Jacobsen. You may not have heard of Karen by name, but we guarantee you will have heard her voice, especially if you've ever uttered the phrase, “Hey Siri”. Karen is the voice of Siri and is heard in over one billion GPS and smartphone devices worldwide. In real life, through her music, concert performances, and keynote speaking presentations, Karen entertains and inspires people to ‘recalculate and navigate' change powerfully. It's all about navigating your way, no pun intended, through life and through business. Karen explains her five key ways to get back on track if you're off-track. If you've ever felt like your business isn't quite going the way you wanted, or things aren't quite right, or something just doesn't feel quite as it ought to, then be sure to have your pencil, a clean notepad, and press play … stat! Taking her universal message to major events across multiple industries including finance, health, education, travel and real estate, Karen is a TEDx Speaker and Author of two journal-style books; The GPS Girl's Road Map for Your Future, and Recalculate - Directions for Driving Performance Success. [4:13] - How growing up in regional Mackay QLD, led to New York City. [6:56] - The voice over casting that changed Karen's life forever. [12:46] - Does the voice of Siri … actually take Siri's advice? [17:10] - The 5 key steps to ‘Recalculating and Navigating' your personal and business life. [23:16] - The difference between America & Australia according to Siri. [27:43] - The importance of having a support network, and how to create one if you don't already have great people around you.
Dr. Namita Gupta is an Implant and Cosmetic surgeon, educator, and visionary entrepreneur, with over 21 years of dental industry experience. As the Co-founder of Restocq, and multiple greenfield dental practices, Dr. Gupta seamlessly blends her passion for dentistry with a keen entrepreneurial spirit. Her mission is to combine passion with purpose, empowering dentists and their teams to operate at their full potential. Beyond her entrepreneurial pursuits, Dr. Gupta actively contributes to dental education, holding roles as an examiner, lecturer, and planning committee member for the Graduate Diploma in Implant Dentistry at the University of Sydney, and as an examiner, lecturer, and clinical supervisor at The Implant Institute in Perth. In this episode of The Savvy Dentist Podcast, Dr. Gupta shares her background story growing up in a family business and the lessons that she learned from her parents that still guide her in making important business decisions today. [7:38] - There is value in learning what hard work is at an early age coming from a migrant background. [13:46] - Graduating in 2004, Namita opened her first practice in 2010. Her aim was to take the time to really dive deep into her profession and hone her skills in every different aspect of dentistry, not just clinical, but also work process. [24:28] - You can own the business, you can support and train your team, you can mentor … and you can take time away and do those things that are of value to you, like having a family. [30:14] - Dentistry is really cutting edge when it comes to technology. Not so when it comes to systems & business processes. So Namita and her husband Stephan started Restocq. [45:52] - The future of procurement utilising Restocq.
In dentistry, we are always working with precision and control over a patient's situation. Having acute attention-to-detail creates a perfectionist tendency in us all, and this trait is critical to achieving great clinical outcomes. Now, in a clinical setting this makes so much sense. But in a business and operational sense and a broader life perspective, it can be a real financial and cultural ‘handbrake'. Your ability to grow and scale your practice is inversely proportional to YOUR desire for control. In other words, if you desire control too much, it slows you down in your business growth, and your ability to create time for yourself and to create the results you're seeking. In this episode of The Savvy Dentist Podcast we pose the question, on a scale of one to ten, how strong is your desire for control in your business and your life? Dr. Jesse Green walks you through a very truthful and personal journey that will have you thinking differently within the next 19 minutes and 47 seconds. Press play.
In this episode of The Savvy Dentist Podcast, Dr. Jesse Green discusses how to utilise TikTok when marketing your dental practice with one of Australia's most renowned digital marketing experts,Talia Datt. Talia explains the pros and cons and the different strategies around many different social media platforms. Instagram, Facebook, Google, but in particular, they talk about TikTok and its place in a digital strategy for your dental practice. Dr. Jesse and Talia discuss how to create content for the platform that will help build your brand for your practice. Talia shares a framework for creating content at ease and at speed. If you want to create engagement on any platform, you want to be able to create content that really speaks to your ideal patient. Talia Datt, is the visionary founder behind The Social CliQ, a dynamic full-service social media and e-commerce marketing agency. After Sensing the seismic shift towards TikTok during the pandemic, she started The Content CliQ, a service that connects brands to content creators all over the world offering payments for their work. [5:08] - How to create your digital strategy for a small local dental practice. [8:06] - The difference in buyer intent between TikTok, Instagram, Facebook, and Google? Where does each of these platforms sit in terms of the customer journey? [10:04] - Why you should be targeting patients on TikTok? [14:26] - Today, people are scrolling at such a fast rate that they are viewing content as fast as possible. So what is the value of short-form-video, versus traditional longer-form content? [16:09] - Tips to create engaging short-form-video content. (get your pen and notepad ready) [20:20] - TikTok is more than dancing and cat videos. Talia explains an educational opportunity that exists to connect with your clients. [25:04] - The power of AI and short-form-video content creation.