Podcast appearances and mentions of tennessee tourism

We are back with part 6 of our 6 Part Series with Bike Tennessee. If you have missed the first 5 podcasts in this series please give them a listen. This week we again have Shannon Burke and Tom Lamb. Shannon Burke has been working with Tennessee Tourism since 2022 to curate bike routes across the state through the Bike TN initiative, initially providing 52 road cycling routes for publication on BikeTN.com and currently mapping gravel routes for publication in late 2025. Shannon has also been running bike tours since 2012 through his business Velo View Bike Tours. In 2019, Shannon created and currently serves as ride director for the Cycle Sequatchie Century & 3 Mtn Challenge, which is an annual one-day ride out of Dunlap, TN, with routes ranging from 15 to 100 miles. In 2020, Shannon founded and continues to operate Tennessee Gravel, which supports cycling adventures in the Southern Blue Ridge Mountains east of Chattanooga through a downloadable route library, an individual time trial series, and an annual race/ride in Reliance, TN. Tom Lamb was hired as a Recreation Consultant with TDEC's Division of Recreation Resources, working directly with local leaders across the state to increase opportunities for healthy living, preserve natural spaces, and make their communities a better place to live, work, play, and visit. In November 2024, Tom was officially named the Greenways and Trails Coordinator for the state of TN and works in the state's newly formed Office of Outdoor Recreation. His primary responsibilities include; working directly with Area Managers and Park Managers to help establish a trail improvement and maintenance program across the Tennessee State Park system. He also provides support, training, and technical assistance to agencies and stakeholders across the state on trail conservation, improvements, and connectivity to help Tennessee achieve and maintain a high-quality network of greenways and trails. Sponsored by: Mountain View Auto Group Chattanooga Concrete: https://chattanoogaconcreteco.com/ Site Seven Campers: https://sitesevencampers.com/ Dayfire Company: https://dayfirecompany.com/ This podcast is powered by ZenCast.fm

We are back with part 5 of our 6 Part Series with Bike Tennessee. If you have missed the first 4 podcasts in this series please give them a listen. This week we again have Shannon Burke and Tom Lamb. Shannon Burke has been working with Tennessee Tourism since 2022 to curate bike routes across the state through the Bike TN initiative, initially providing 52 road cycling routes for publication on BikeTN.com and currently mapping gravel routes for publication in late 2025. Shannon has also been running bike tours since 2012 through his business Velo View Bike Tours. In 2019, Shannon created and currently serves as ride director for the Cycle Sequatchie Century & 3 Mtn Challenge, which is an annual one-day ride out of Dunlap, TN, with routes ranging from 15 to 100 miles. In 2020, Shannon founded and continues to operate Tennessee Gravel, which supports cycling adventures in the Southern Blue Ridge Mountains east of Chattanooga through a downloadable route library, an individual time trial series, and an annual race/ride in Reliance, TN. Tom Lamb was hired as a Recreation Consultant with TDEC's Division of Recreation Resources, working directly with local leaders across the state to increase opportunities for healthy living, preserve natural spaces, and make their communities a better place to live, work, play, and visit. In November 2024, Tom was officially named the Greenways and Trails Coordinator for the state of TN and works in the state's newly formed Office of Outdoor Recreation. His primary responsibilities include; working directly with Area Managers and Park Managers to help establish a trail improvement and maintenance program across the Tennessee State Park system. He also provides support, training, and technical assistance to agencies and stakeholders across the state on trail conservation, improvements, and connectivity to help Tennessee achieve and maintain a high-quality network of greenways and trails. Powered by: Mountain View Auto Dealers Site Seven Campers: https://sitesevencampers.com/ Chattanooga Concrete: https://chattanoogaconcreteco.com/ This podcast is powered by ZenCast.fm

We are back with part 4 of our 6 Part Series with Bike Tennessee. This week we have Shannon Burke and Tom Lamb. Shannon Burke has been working with Tennessee Tourism since 2022 to curate bike routes across the state through the Bike TN initiative, initially providing 52 road cycling routes for publication on BikeTN.com and currently mapping gravel routes for publication in late 2025. Shannon has also been running bike tours since 2012 through his business Velo View Bike Tours. In 2019, Shannon created and currently serves as ride director for the Cycle Sequatchie Century & 3 Mtn Challenge, which is an annual one-day ride out of Dunlap, TN, with routes ranging from 15 to 100 miles. In 2020, Shannon founded and continues to operate Tennessee Gravel, which supports cycling adventures in the Southern Blue Ridge Mountains east of Chattanooga through a downloadable route library, an individual time trial series, and an annual race/ride in Reliance, TN. Tom Lamb was hired as a Recreation Consultant with TDEC's Division of Recreation Resources, working directly with local leaders across the state to increase opportunities for healthy living, preserve natural spaces, and make their communities a better place to live, work, play, and visit. In November 2024, Tom was officially named the Greenways and Trails Coordinator for the state of TN and works in the state's newly formed Office of Outdoor Recreation. His primary responsibilities include; working directly with Area Managers and Park Managers to help establish a trail improvement and maintenance program across the Tennessee State Park system. He also provides support, training, and technical assistance to agencies and stakeholders across the state on trail conservation, improvements, and connectivity to help Tennessee achieve and maintain a high-quality network of greenways and trails. Sponsored by: Mountain View Auto Group AND: Site Seven Campers: https://sitesevencampers.com/ Dayfire Company: https://dayfirecompany.com/ This podcast is powered by ZenCast.fm

We are back with part 3 of our 6 Part Series with Bike Tennessee's Jenni Veal and Shannon Burke. Jenni has been working to serve rural Tennessee communities for three years as the Rural Destination Development Manager with the TN Department of Tourist Development. In that role, she helped develop the state's Bike Tennessee initiative in partnership with Shannon Burke. Jenni recently moved into a new position within the department to serve as the Outdoor Tourism Development Manager, in which she will continue to manage and grow that program, as well as additional outdoor tourism initiatives. Shannon Burke has been working with Tennessee Tourism since 2022 to curate bike routes across the state through the Bike TN initiative, initially providing 52 road cycling routes for publication on BikeTN.com and currently mapping gravel routes for publication in late 2025. Shannon has also been running bike tours since 2012 through his business Velo View Bike Tours. In 2019, Shannon created and currently serves as ride director for the Cycle Sequatchie Century & 3 Mtn Challenge, which is an annual one-day ride out of Dunlap, TN, with routes ranging from 15 to 100 miles. In 2020, Shannon founded and continues to operate Tennessee Gravel, which supports cycling adventures in the Southern Blue Ridge Mountains east of Chattanooga through a downloadable route library, an individual time trial series, and an annual race/ride in Reliance, TN. Thanks for listening! Find all our episodes at dayfirepodcast.com Powered by: Chattanooga Concrete: https://chattanoogaconcreteco.com/ Sponsored by: Mountain View Auto Dealers This podcast is powered by ZenCast.fm

We are back with part 2 of our 6 Part Series with Bike Tennessee's Jenni Veal and Shannon Burke. Jenni has been working to serve rural Tennessee communities for three years as the Rural Destination Development Manager with the TN Department of Tourist Development. In that role, she helped develop the state's Bike Tennessee initiative in partnership with Shannon Burke. Jenni recently moved into a new position within the department to serve as the Outdoor Tourism Development Manager, in which she will continue to manage and grow that program, as well as additional outdoor tourism initiatives. Shannon Burke has been working with Tennessee Tourism since 2022 to curate bike routes across the state through the Bike TN initiative, initially providing 52 road cycling routes for publication on BikeTN.com and currently mapping gravel routes for publication in late 2025. Shannon has also been running bike tours since 2012 through his business Velo View Bike Tours. In 2019, Shannon created and currently serves as ride director for the Cycle Sequatchie Century & 3 Mtn Challenge, which is an annual one-day ride out of Dunlap, TN, with routes ranging from 15 to 100 miles. In 2020, Shannon founded and continues to operate Tennessee Gravel, which supports cycling adventures in the Southern Blue Ridge Mountains east of Chattanooga through a downloadable route library, an individual time trial series, and an annual race/ride in Reliance, TN. Thanks for listening! Find all our episodes at dayfirepodcast.com Powered by: Chattanooga Concrete - Serving Chattanooga, Nashville, Knoxville, and Atlanta! www.chattanoogaconcreteco.com Sponsored by: Mountain View Auto Dealers This podcast is powered by ZenCast.fm

About the Guests:Chapel Hart: Chapel Hart is a dynamic country music trio hailing from Mississippi, featuring sisters Danica and Devynn Hart, and their cousin Trea Swindle. They gained widespread acclaim after being named to CMT's Next Women of Country in 2021 and have been recognized internationally, earning titles like International Group of the Year. Their notable performances include an appearance on America's Got Talent and frequent shows at the Grand Ole Opry, a testament to their talent and growing popularity in the country music scene.Episode Summary:In this lively episode of "Meet Me in Tennessee," hosts Lara Potter and Jenna Lafever engage with the vibrant personalities of Chapel Hart, a rising country music trio known for their powerful harmonies and compelling storytelling. These Mississippi natives share entertaining anecdotes about their musical journey, from being a Bourbon Street cover band to gracing prestigious stages like the Grand Ole Opry. The discussion explores their musical influences, the creative songwriting process, and how they have carved a niche in the traditionally narrow lanes of country music.Throughout the conversation, Chapel Hart exudes warmth and confidence, emphasizing their commitment to authenticity in their music. Their breakthrough hit "You Can Have Him, Jolene" offers a fresh and cheeky perspective on Dolly Parton's classic, demonstrating their knack for capturing relatable experiences with a humorous twist. They also discuss collaborating with country stars like Darius Rucker and Gretchen Wilson, teasing an exciting upcoming Christmas album titled "Heartfelt Family Christmas." Whether they're talking about performing for troops overseas or their aspirations for future collaborations, Chapel Hart remains grounded and full of Southern charm, making this episode a must-listen for country music enthusiasts and podcast followers alike.Key Takeaways:Chapel Hart is celebrated for their bold songwriting and authentic storytelling, earning them international recognition and several awards.Their hit "You Can Have Him, Jolene" is a playful response to Dolly Parton's classic, embodying their unique spin on traditional country themes.The trio often collaborates with other artists, including Darius Rucker; they're soon to release a new Christmas album featuring various renowned artists.They cherish their connection with iconic venues like the Grand Ole Opry, describing it as a familial and welcoming environment that feels like home.Chapel Hart demonstrates a strong commitment to their roots, reflected in their music that resonates with fans globally, transcending typical genre boundaries.Notable Quotes:“As a country music artist, you dream that one day you'll play the Grand Ole Opry. The fact we've been back time and time again is incredible.”“We've always been Dolly Parton fans. Her story songs made us fall in love with country music.”"Collaborating with Gretchen Wilson on our Christmas album was a dream come true for us."“We like to tell the truth, honey. We write it down and sing it as it is.”“If they'll take Gretchen Wilson, I think they'll take me. She was our version of a black woman in country music.”Resources:https://www.chapelhart.com/Encouraging listeners to dive into the full episode allows them to fully appreciate the humor, insights, and warmth that Chapel Hart shares, as they continue to make waves in the country music industry. Stay tuned for more engaging content from "Meet Me in Tennessee."

We are proud to announce a new 6 part series with Bike Tennessee. This week we sat down with Jenni Veal and Shannon Burke. Jenni has been working to serve rural Tennessee communities for three years as the Rural Destination Development Manager with the TN Department of Tourist Development. In that role, she helped develop the state's Bike Tennessee initiative in partnership with Shannon Burke. Jenni recently moved into a new position within the department to serve as the Outdoor Tourism Development Manager, in which she will continue to manage and grow that program, as well as additional outdoor tourism initiatives. Shannon Burke has been working with Tennessee Tourism since 2022 to curate bike routes across the state through the Bike TN initiative, initially providing 52 road cycling routes for publication on BikeTN.com and currently mapping gravel routes for publication in late 2025. Shannon has also been running bike tours since 2012 through his business Velo View Bike Tours. In 2019, Shannon created and currently serves as ride director for the Cycle Sequatchie Century & 3 Mtn Challenge, which is an annual one-day ride out of Dunlap, TN, with routes ranging from 15 to 100 miles. In 2020, Shannon founded and continues to operate Tennessee Gravel, which supports cycling adventures in the Southern Blue Ridge Mountains east of Chattanooga through a downloadable route library, an individual time trial series, and an annual race/ride in Reliance, TN. Powered by: Chattanooga Concrete: www.chattanoogaconcreteco.com Sponsored by: Mountain View Auto Dealers Thanks for listening! Find all our episodes at dayfirepodcast.com This podcast is powered by ZenCast.fm

About the Guest:Allie Bynum is a dedicated advocate for the promotion and sustainability of tourism in Northeast Tennessee. She serves as the Membership and Marketing Curator for the Northeast Tennessee Tourism Association, where she plays a pivotal role in advancing the region's economic and community growth. Outside of her role, Allie hosts her own podcast, "Meet Me in Tennessee," collaboratively produced by Maypop Media, where she explores activities, events, and the scenic beauty of Northeast Tennessee. Growing up in Bowmantown, Allie's passion for the outdoors was kindled by her early experiences in nature, a theme that resonates deeply with her work and personal interests.Episode Summary:In this enriching episode of the podcast, host Colin Johnson welcomes Allie Bynum from the Northeast Tennessee Tourism Association to discuss her role in the organization and her love for the region's burgeoning arts, culture, and outdoor scenes. The conversation provides a glimpse into the vibrant life of Northeast Tennessee, as Allie shares personal anecdotes and professional insights alike.Opening with the bustling energy of downtown Johnson City and the unique downtown art scene, Allie expresses a fondness for the local murals and the niche community that Johnson City has fostered. She emphasizes the local vibe of the merchants and farm-to-table goods and services that speak to her deeply. As the talk broadens to encompass Northeast Tennessee, Allie details her work with the tourism association, how they attract visitors, and the substantial $841 million economic impact tourism brings to the region.Key Takeaways:Allie Bynum is intensely passionate about Northeast Tennessee, underscoring the region's unique art scene, community vibe, and local businesses.The Northeast Tennessee Tourism Association plays a crucial role in driving economic and community growth, with Allie at the helm of membership and marketing efforts.Hiking and the outdoors hold a special place in Allie's heart, with Roan Mountain being her top destination for its feeling of seclusion and natural beauty.There's an ongoing goal within the Northeast Tennessee Tourism Association to increase membership and awareness, with Allie spearheading innovative marketing campaigns.Allie's podcast, "Meet Me in Tennessee," is a valuable resource for those looking to explore and understand the region's offerings more intimately.Notable Quotes:"So Johnson City was coming to town for us…we didn't have dollar generals on every roadblock corner side, so we had to drive 35, 40 minutes to get to Walmart or the grocery store." - Allie Bynum reflecting on her rural upbringing."I can tell you that tourism brings in $841 million economic impact to northeast Tennessee." - Allie highlighting the importance of tourism."My first vivid memory ever…is being on a backpack on my father's back overlooking a waterfall." - Allie on one of her earliest inspirations for her love of the outdoors."We are so blessed and fortunate for the amount of parks and green spaces that we do have already." - Allie advocating for the appreciation of the region's natural resources.Resources:Northeast Tennessee Tourism Association website: Northeast Tennessee TourismAllie's Podcast: "Meet Me in Tennessee" available on Spotify, Apple Music, & YouTubeMake sure to tune in to the full episode for a deep dive into why Johnson City and Northeast Tennessee are such exceptional places to live, work, and play. Stay connected with the podcast for more fascinating conversations that bring the stories and experiences of notable individuals right to your ears.

About the Guest:Courtney Bean serves as the Main Street Director for Main Street Elizabethton, working under the auspices of the City of Elizabethton, Tennessee. With a commitment to downtown revitalization and community engagement, Courtney has been at the forefront of steering the city towards a unified vision for development. Main Street Elizabethton is part of the national Main Street program, which focuses on enhancing the quality and economic potential of small-town Main Streets. Her role involves liaising with the city council, local businesses, and community members to foster growth, arrange events, and promote the arts and culture within Elizabethton's charming downtown area.Episode Summary:Welcome to this engaging episode of “Meet Me in Tennessee,” where host Allie Bynum explores the vibrant energy and community-driven initiatives of Downtown Elizabethton with guest Courtney Bean. As a thriving example of the Main Street program's success, Elizabethton stands as a testament to the power of collaboration in small-town revitalization. Join us as we delve into the ongoing projects and historical instigations that make Elizabethton a unique blend of Appalachian heritage and progressive urban development.In this conversation, Courtney Bean unfolds the narrative of Main Street Elizabethton's journey from inception to its current successes. The discussion revolves around the crucial role Main Street programs play in fostering the economy and identity of rural areas, such as Northeast Tennessee. Insights into the synergistic relationship between Main Street Elizabethton and city authorities reveal how strategic partnerships can yield growth and stability within local businesses and the wider community. Furthermore, Courtney illuminates the exciting ventures underway in Elizabethton, including the unveiling of a new professional mural and the anticipation of the summer and fall festivals that stitch together the fabric of the downtown experience.Key Takeaways:Main Street Elizabethton is a key player in the development and unification of downtown Elizabethton's growth and mission, underpinning the community's revitalization efforts.The Main Street program has established a unique partnership with city council members, resulting in projects that reflect the community's aspirations and heritage.Arts and culture are celebrated and integrated into the city through professional murals and community art projects, highlighting Appalachian native species and local history.Elizabethton's historical landmarks, like the Covered Bridge and Sycamore Shoals, alongside the veterans' memorials, provide a rich tapestry of narratives that shape the city's identity.Seasonal events, such as the First Fridays and the Firefly 5K, form the cornerstone of the community's vibrant social calendar, drawing in both locals and tourists alike.Notable Quotes:"Main streets are all about working with the community and revitalizing your downtown." – Courtney Bean"Old soul new stories. It's perfect." – Courtney Bean, discussing the tagline of downtown Elizabethton that reflects its character and future."This mural will go up in May, and that will also be in our downtown district. So look, when you come downtown." – Courtney Bean, announcing a new community mural that captures Elizabethton's history.Resources:Northeast Tennessee Tourism Association: northeasttennessee.orgMain Street Elizabethton: mainstreetelizabethton.comDowntown Elizabethton Social Media Handles: Facebook and Instagram as "Downtown Elizabethton"Dive into the full discussion to transport yourself to the charming streets of Elizabethton and uncover the power of community spirit in shaping a city's destiny. Don't miss out on the wisdom Courtney Bean shares and stay tuned for more fascinating episodes that showcase the splendor of Tennessee.

In this episode of MsInterPReted, we're talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state. Tennessee has approximately 13, 372 restaurants in the state, which is roughly one restaurant per every 500 people if you look at our population numbers and over 1600 hotels. Sarah Beth is the CEO and president of the Tennessee Hospitality & Tourism Association. Her experience includes being Executive Director of the Tennessee Whiskey Trail and before that was also a part of the Tennessee Department of Tourist Development as the Middle Tennessee Division Manager. HospitalityTN represents the interests of Tennessee's lodging, dining, and tourism establishments and the related businesses involved in the hospitality & tourism industry. Kim Mitchell joined the Blount Partnership in July 2014 after serving the past 2 ½ years as the special events coordinator for the Helen Ross McNabb Center where she contributed to the successful planning, management and execution of many Blount County special events with specific responsibility for achieving all fundraising goals and community awareness objectives. Her position with the Blount Partnership consists of recruiting events in the areas of leisure, business and group travel to the county for overnight stays.   A graduate of the University of Tennessee, Mitchell has worn many hats in a variety of industries during her career ranging from being director of catering for a national hotel chain to serving as a marketing and public relations specialist for a local marketing group. Topics Discussed:·        What brought these two professionals to the tourism industry·        They describe the tourism boom they see in their respective geographic locations·        How the Tennessee Hospitality & Tourism Association partners with tourism businesses·        The tactics most effective in getting the word out to travelers about all that Tennessee has to offer·        The rise of outdoor adventure and leisure travel ·        The influence of the Tennessee Whiskey Trail on tourism·        What's on the horizon for Tennessee tourism

This week we are going to Nashville, Tennessee The Country Music Capital of the World … but don't worry you don't have to love country to love Nashville. It is a music town. If you like listening to live music – who doesn't? – then this is a musical odyssey you must take at least once in your life. We're going to have some fun, we're going backstage at 3 rd and Lyndsey, one of Nashville's most iconic venues, to meet the songwriters who are the beating heart of Nashville and hear a song or two. We're going to stand on the stage of the legendary Ryman Auditorium, where everyone from johnny cash to Aretha Franklin have played. And of course, we're going to party on Broadway, Nashville's ‘Honky Tonk Highway', row after row of raucous saloons, where you can listen to live music from 10am to 3am seven days a week. It's like being caught in a maelstrom of sound. The band's about to go on stage, turn it up to 11 … we're going to Nashville, Tennessee. Connect with us - Tell us what you think of this episode, what you'd like to hear more of, and where you're dreaming of going next. If you like travel and adventure, we're going to get on well. Instagram: @armchairexplorerpodcast Facebook: @armchairexploerpodcast Newsletter: www.armchair-explorer.com We did six episodes on this series, if you like this one scroll back in the feed to find a few more… Memphis & The Birth of Rock n' Roll and Soul, and The Tennessee Whisky Trail are two of our favorites. Or check out the Tennessee Music Pathways podcast for the full series. -- Our On-Location episodes take a lot of time and money to produce, so we partner with destinations to make it happen. They help with the costs. But the storytelling is all ours. Thanks to the folks at Tennessee Tourism. Armchair Explorer is produced by Armchair Productions. Aaron Millar wrote and presented this episode, and Jason Paton did the field recording and production. Find our other shows at www.Armchair-Productions.com. Armchair Explorer is part of APT Podcast Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jill Kilgore has been with the Tennessee Department of Tourist Development for the past five years as the public relations media manager. She is a graduate of Southern Illinois University. The Tennessee Department of Tourist Development is the go-to for all things vacation related in Tennessee.  Sara Beth Urban is the CEO and president of HospitaityTN. Her past experience includes being Executive Director of the Tennessee Whiskey Trail and being involved with the Tennessee Department of Tourist Development as the Middle Tennessee Division Manager. HospitalityTN represents the interests of Tennessee's lodging, dining, and tourism establishments and the related businesses involved in the hospitality & tourism industry. In this episode of MsInterPReted, Jill and Sara Beth discuss what they both love about the hospitality and tourism industry in Tennessee. They talk about the state of tourism in Tennessee regarding:  TDTD and HospitalityTN efforts in the industry Tennessee Music Pathways https://www.tnvacation.com/tennessee-music-pathways Economic impacts of domestic and international travel  Current trends and attractions Predictions for upcoming trends in tourism The Bill Dance Lake initiative Women in tourism and hospitality  What everyone needs to see when they visit Tennessee  Listen to this episode of MsInterPReted to find out more about tourism in Tennessee.  Follow  Tennessee Department of Tourism Development on:On LinkedIn: https://www.linkedin.com/company/tdtdindustry/Follow Jill on Twitter: @jillrkilgore Follow Jill on LinkedIn: https://www.linkedin.com/in/jill-kilgore-4909299a/  Follow HospitalityTN on:On Twitter: @tnhta On Instagram: https://www.instagram.com/hospitalitytn/?hl=enOn Facebook: https://www.facebook.com/HospitalityTNOn LinkedIn: ​​https://www.linkedin.com/company/hospitalitytn/Follow Sara Beth on LinkedIn: https://www.linkedin.com/in/sara-beth-urban-13290143/  Follow Fletcher Marketing PR on:Website:  https://www.fletchermarketingpr.com/On Facebook: https://www.facebook.com/FletchermarketingprOn Twitter:  @fletcherprOn Instagram:  https://www.instagram.com/fletcher.pr/Follow CEO Kelly Fletcher on Twitter: @KDFletcher

In this episode, we're speaking with Chef Erik Niel, a restaurateur  who knows how to connect a culinary career path to a distant culinary arts goal.Erik Niel is the co-owner & executive chef at Easy Bistro & Bar and Main Street Meats in Chattanooga, TN. Chef Niel is a James Beard semi finalist from 2016 and 2017 for Best Chef: Southeast. In his career, he was awarded Chef of the Year: Independent Property by the Tennessee Tourism & Hospitality Association.Listen as Erik discusses why “food” and “home” go together, the feeling of true hospitality, how to manage multiple restaurant brands, and what creates balance when presenting a dining experience.

Automation in the Advertising Industry is the topic of this episode where Jerry is joined by David Mitchell, the CTO at VMLY&R - A global brand and customer experience agency. They discuss how modern AI and automation technology has been the tool of choice of today's leading advertising agencies. David shares a cool and inspiring example of something he calls the Laugh Tracker with Tennessee Tourism.A key word that you will hear repeated during the episode is context. Once established, understanding the context in which the user is visiting your web site, gives you an opportunity to delight the users with Authentic, and Personalized ad campaign.The ad agency world makes its mark on creativity. And as you will hear David has an abundance of creativity that accompanies his engaging personality. Connect with Jerry on LinkedIn here. And Jerry's Digital Twin (DJ) here. Here is a link to David's Journey Driven Development Book on Github.Buy Paperback Book with discount code, mentioned in this episode here.Buy a signed copy of Paperback Book here.

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

There's no escaping hardships in life. Nobody gets a hall pass on setbacks, conflict, heartache, or disappointment. How you respond, though, is a choice- it's up to you. Certainly worrying and feeling overwhelmed are normal responses, but you don't need to get stuck there. Maybe you've been blessed to have some amazing role models who taught you how to turn your heart towards God with vulnerability, prayer, and faith. If not, that's okay- it's never too late to learn how. That's why I'm always so encouraged to spend time with friends who mentor me in their understanding of God and faith, and why I love sharing them with you, too. This week, we're bringing the bright light of Ellie Holcomb to the Dream Big Podcast to talk about her new book, a devotional called Fighting Words, that will be a gift to your life. For eight years, Ellie Holcomb recorded and toured full-time with her husband's band, Drew Holcomb and The Neighbors, before stepping off the road when her first child was born. Her solo debut, As Sure As The Sun (2014), landed her a Top 10 hit on Christian radio with "The Broken Beautiful" and a GMA Dove Award for "New Artist of the Year." Her critically-acclaimed sophomore LP, Red Sea Road, followed in 2017. In subsequent years, Holcomb has released two children's books - each with a companion EP of original music written specifically for kids, the second of which earned her a Dove Award for "Children's Album of the Year," in 2020. This summer she released her third full-length solo project, Canyon, to much acclaim. "A deeper sorrow, a higher hope; to be broken is to be human," Ellie Holcomb says to sum up the content of her latest album. Holcomb most recently performed and interviewed on The TODAY Show with Amy Grant for the special FAITHFUL Project. She and her husband Drew Holcomb have also partnered with Tennessee Tourism for a campaign where they've also released two songs earlier this year. Last year, the Holcombs invited their fans into their home virtually nightly for their now-famed Kitchen Covers during the height of the pandemic. Ellie announces the release of her first devotional book: Fighting Words - 100 Days of Speaking Truth into the Darkness (B&H Publishing), on October 15, 2021. Named after one of her hit songs, "Fighting Words," Holcomb has penned a journaling devotional book filled with encouraging, honest reflections and questions to help you process scripture. Fighting Words is a place where you can wrestle, respond to, and take hold of precious truths in God's Word to help you push back the lies that so often consume, distract, and destroy us. P.S. We'd like to extend to you a free month of our exclusive Bob Weekly content. All you have to do is click this link and sign up for a month of video teachings and a guided curriculum. Come to Dream Big with Bob Goff at the Oaks Also, we have two Dream Big live workshops coming up in December and January. Join Bob Goff at The Oaks January 10-12 for a three-day experience and bring your dreams along! What better way to prepare for the new year than to prioritize your dreams, set some goals, and make them a reality. Your dream might seem ridiculous, but not here. The bigger your dreams are, the better. The Dream Big framework is Bob's personal outline to dream execution in a straightforward 7-step approach. You'll spend 3 days hearing from Bob's experiences and collaboration with a tight-knit collective of other dreamers like you. During the sessions, Bob will help you stop hitting the wall and repeating the same mistakes when trying to start your dream. He'll come alongside and show you how to make room in your everyday life to make your goals happen. The recipe for success pairs Bob's...

There's no escaping hardships in life. Nobody gets a hall pass on setbacks, conflict, heartache, or disappointment. How you respond, though, is a choice- it's up to you. Certainly worrying and feeling overwhelmed are normal responses, but you don't need to get stuck there. Maybe you've been blessed to have some amazing role models who taught you how to turn your heart towards God with vulnerability, prayer, and faith. If not, that's okay- it's never too late to learn how. That's why I'm always so encouraged to spend time with friends who mentor me in their understanding of God and faith, and why I love sharing them with you, too. This week, we're bringing the bright light of Ellie Holcomb to the Dream Big Podcast to talk about her new book, a devotional called Fighting Words, that will be a gift to your life. For eight years, Ellie Holcomb recorded and toured full-time with her husband's band, Drew Holcomb and The Neighbors, before stepping off the road when her first child was born. Her solo debut, As Sure As The Sun (2014), landed her a Top 10 hit on Christian radio with "The Broken Beautiful" and a GMA Dove Award for "New Artist of the Year." Her critically-acclaimed sophomore LP, Red Sea Road, followed in 2017. In subsequent years, Holcomb has released two children's books - each with a companion EP of original music written specifically for kids, the second of which earned her a Dove Award for "Children's Album of the Year," in 2020. This summer she released her third full-length solo project, Canyon, to much acclaim. "A deeper sorrow, a higher hope; to be broken is to be human," Ellie Holcomb says to sum up the content of her latest album. Holcomb most recently performed and interviewed on The TODAY Show with Amy Grant for the special FAITHFUL Project. She and her husband Drew Holcomb have also partnered with Tennessee Tourism for a campaign where they've also released two songs earlier this year. Last year, the Holcombs invited their fans into their home virtually nightly for their now-famed Kitchen Covers during the height of the pandemic. Ellie announces the release of her first devotional book: Fighting Words - 100 Days of Speaking Truth into the Darkness (B&H Publishing), on October 15, 2021. Named after one of her hit songs, "Fighting Words," Holcomb has penned a journaling devotional book filled with encouraging, honest reflections and questions to help you process scripture. Fighting Words is a place where you can wrestle, respond to, and take hold of precious truths in God's Word to help you push back the lies that so often consume, distract, and destroy us. P.S. We'd like to extend to you a free month of our exclusive Bob Weekly content. All you have to do is click this link and sign up for a month of video teachings and a guided curriculum. Come to Dream Big with Bob Goff at the Oaks Also, we have two Dream Big live workshops coming up in December and January. Join Bob Goff at The Oaks January 10-12 for a three-day experience and bring your dreams along! What better way to prepare for the new year than to prioritize your dreams, set some goals, and make them a reality. Your dream might seem ridiculous, but not here. The bigger your dreams are, the better. The Dream Big framework is Bob's personal outline to dream execution in a straightforward 7-step approach. You'll spend 3 days hearing from Bob's experiences and collaboration with a tight-knit collective of other dreamers like you. During the sessions, Bob will help you stop hitting the wall and repeating the same mistakes when trying to start your dream. He'll come alongside and show you how to make room in your everyday life to make your goals happen. The recipe for success pairs Bob's...

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

We Talk About: Finding your why and working in an aligned way Starting a business for the right reasons Making a mission part of your business Finding beauty in the ashes The power of saying yes   Resources: Follow Laura: @lehnashville Follow Alli: @alliwebb Follow Lori: @loriharder Follow Brittany: @britdrisc   Show Notes: Laura Hutfless has the longest list of accolades of anyone I know – just see her bio below. She's the real deal, and yet she remains incredibly humble and down to earth. Despite her incredible accomplishments, Laura has remained true to her relentless commitment to give back and serve her community. We cover everything from building a company to being a woman in business, as well as the harsh realities of life and how hard experiences can still lead to joy.   Question Highlights: What do you do? What inspired you to set out on your own? Can you talk about the intensity and difficulty of starting your own business? Can you tell us about your role in addiction support?   Guest Bio: Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture.    Under Hutfless's leadership, FlyteVu has been named to Chief Marketer's 200 List for 2021, Inc. 5000's 2021 and 2020 List of ‘Fastest Growing Private Companies in America', Nashville Business Journal's 2020 ‘Largest Advertising Agencies' List, and Adweek's 2021 and 2019 ‘100 Fastest Growing Agencies' List. Hutfless has also helped build an impressive roster of clients including American Red Cross, Barefoot Wine, Bumble, Carter's, Moët Hennessy, Cracker Barrel, Drybar, Enterprise, Journeys, Jack Daniel's, Norwegian Cruise Line, Spotify, Tennessee Tourism, Vanderbilt University Medical Center, Victoria's Secret PINK, and many others.  In 2020, FlyteVu launched the FlyteVu Fund to continue the company's commitment to giving back and serving the community. Over the past five years, and including the Fund's initial investment, FlyteVu has donated more than $850,000 to a wide range of certified 501(c)(3) nonprofits. Recent notable FlyteVu campaigns include Vanderbilt University Medical Center's ‘Gratitunes' with Brad Paisley and 100+ artists and influencers, Enterprise's “Share the Code. Hit the Road” with OneRepublic, Bumble's “In Her Court” with Serena Williams, Jack Daniel's Tennessee Apple events with Kesha, Tayla Parx, and Saweetie, Cracker Barrel's ‘Five Decades, One Voice', an AR music experience for Barefoot Wine with Black Eyed Peas, and a multi-year partnership between Norwegian Cruise Line and Kelly Clarkson. FlyteVu is known for creating first-of-its-kind campaigns that give back to the community and/or help shape culture. FlyteVu's campaigns have collectively earned multiple awards including three Gold, one silver, and three Bronze Clio Awards, Shorty Social Good Award, an Emmy Award, a GRAMMY Award, Davey Awards, and named to the Cannes Lions Shortlist. Laura was named to Billboard's ‘Country Power Players' list 2017 through 2021 and to Billboard's ‘Branding Power Player' list 2018 and 2019. She was also named to Billboard's ‘40 under 40 Power Player' list in 2012 and 2013 and the ‘30 under 30' list in 2010.  Additionally, Laura has been a featured speaker at Fortune's Most Powerful Women's Summit and NextGen Summit, Advertising Week, Billboard Touring Conference, BizBash, Who Knew: Women Who Rock, and has been covered in Ad Age, Adweek, Billboard, Forbes, and more.  Laura currently serves on the Board of The Onsite Foundation, a 501(c)(3) that provides trauma-informed counseling and emotional health education that transforms individuals and communities, and served on the Country Music Association Board 2019-2020. After experiencing the unexpected loss of a loved one due to substance abuse as a result of trauma, Laura's philanthropic efforts focused on mental health, substance abuse disorder, addiction, and trauma. Together with The Onsite Foundation, Laura helped develop and launch a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy” that provides tools, support, and a safe community for survivors of mass shootings to find hope and healing regardless of gender, race, religion, sexual orientation, or socioeconomic status. Laura has recently been elected President of the Board of Directors for The Onsite Foundation.

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing. This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Although Nashville views itself as the Volunteer State's flagship city, there are plenty of ways Knoxville's downtown is superior.  Co-hosts Ryan Wilusz and Calvin Mattheis discuss the qualities of downtown Knoxville that outshine Nashville on this week's episode, from differences in lifestyle to transportation to affordability.  "The Scruffy Stuff" is presented by knoxnews.com.

Join correspondent Tom Wilmer for a visit with Mark Ezell, Tennessee Commissioner of Tourist Development. As an enticing inducement to stimulate travelers to experience not only the allures of Nashville but the myriad outdoor experiences around the state, 10,000 $250 airline vouchers are up for grabs as an integral part of the state's “Tennessee on Me” tourism initiative. Come along and join Ezell as he shares the incredible litany of things to do and see across the state, from city experiences including Memphis, Chattanooga, and of course Nashville, to an incredible array of outdoor activities.

Inspiring Conversations, Revisited Her Story of Success recently went through a rebranding process to help us better reflect where our company is today while also preparing for Season Next. But even as we look ahead to where we want to go, it’s important to also remember where we came from. With Her Story of Success in Review, we’re revisiting some of our favorite conversations, giving you another chance to be inspired by the amazing women who helped mentor and shape Her Story of Success into the company we are today.  In this episode, Joy Altimare, Morgan Canclini-Mitchell, Kristin Carver-Smith, Nekasha Pratt and Krista Ripma tell their stories of how they ended up in their current careers, and they offer practical advice about how to build a brand, communicate in times of crisis, and more. Their Stories of Success Joy Altimare is a successful brand strategist who has worked with companies like L’Oreal, Verizon, Colgate-PalmOlive and Conde Nast. She’s currently the Chief Engagement and Brand Officer at EHE Health. As the only woman and the only person of color on her company’s executive team, Joy knows how hard it can be to deal with discrimination in the workplace, but she hasn’t let that stop her from building a career on her own terms. Joy is a passionate advocate for mentorship, and she serves as Marketing Chair on the board for Women in Need, Inc. Listen to Joy’s full episode here. With Two|PR, Morgan Canclini-Mitchell and Kristin Carver-Smith are working hard to amplify messages that matter. Morgan is the firm’s Principal and Founder, and she hired Kristin to help grow the business as the marketing principal. The pair have built an impressive roster that includes best-selling authors, professional athletes and Grammy award-winning artists, and they’ve earned bookings with CNN, Fox & Friends, Forbes, PBS and more. They’ve grown the business without ever needing to advertise, relying on their networks and word of mouth. Listen to Morgan and Kristin’s full episode here. Nekasha Pratt is an award-winning marketer, speaker and thought leader who’s passionate about helping brands define their strategies to maximize impact. She works as the Director of Marketing for Tennessee Tourism and is the Chief Strategy and Brand Officer for her own firm, Bright Advisory Group. Nekasha has been honored with awards including 3 international Cannes Lions Awards, Nashville’s 2019 Women of Influence Award, a BizWomen Economic Develop Headliner, and more. She also serves her community on boards like Women Can Be Angels, and she’s an advisor for the Nashville Entrepreneur Center and a Business Mentor for Pathway Women’s Business Center.  Listen to Nekasha’s full episode here. Krista Ripma is the President and Co-Founder of Authentic Audience, a digital marketing agency that helps brands tell their honest stories. She started Authentic Audience with her husband and has grown it into a thriving company that offers brand strategy, content creation, email marketing, social media and more, all with the goal of helping brands “sell the truth.” Krista has been featured in Forbes and Entrepreneur, hosts The Authentic Audience Podcast and recently developed an online course in Marketing Fundamentals to further share everything she has learned. Listen to Krista’s full episode here.

Nekasha Pratt is an award-winning marketer, speaker and thought leader. She works as the Director of Marketing for Tennessee Tourism and is the Chief Strategy and Brand Officer for her own firm, Bright Advisory Group. With almost 20 years of marketing experience, Nekasha has worked in a wide array of roles and industries, servicing both small and large clients. Today she specializes in digital marketing, branding and multicultural marketing. Nekasha has been honored with many national and local awards, including 3 international Cannes Lions Awards, Nashville’s 2019 Women of Influence Award, a BizWomen Economic Develop Headliner, and more. She also serves her community on boards like Women Can Be Angels, the U.S. Civil Rights Trail, and Together Digital, and she’s an advisor for the Nashville Entrepreneur Center and a Business Mentor for Pathway Women’s Business Center.  In the midst of COVID-19, Nekasha believes marketing is more important than ever, and she’s helping clients to shift their messaging to building awareness and relationships, rather than hard selling in a time of so much uncertainty. While she advocates for the importance of a strong marketing strategy, she also encourages business owners to plan in a way that allows future flexibility, especially when looking ahead to the upcoming phases of COVID-19 recovery. In This Episode... Nekasha offers practical advice for marketing effectively during COVID-19 by shifting the focus from hard selling to relationship building. She also breaks down some of the basics of how to develop a strong but flexible marketing strategy and explains how you can know that it’s time to outsource some of your marketing efforts. Here are Some of the Highlights: Why marketing matters during uncertain times Developing a strong core message and communicating your value Adapting your strategy to focus on relationship building Planning for recovery How to build a marketing strategy and how to know when it’s time to outsource Sponsored by: This episode is sponsored by Insperity, an HR company that makes a difference. Insperity combines first class service and robust technology so you can focus on your people. 

I visit downtown Bristol TN VA and give you all the information on food, beer, and the Birthplace of Country Museum. Support the show (https://www.patreon.com/touristintown)

Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with inspiration, storytelling, unique media and creative campaigns bring awareness to female travel planners. 

Wherein Cindy Todd joins the Best Behavior Creative Club to chat about all the ins-and-outs and the behind-the-scenes events that unfold on a daily basis when running one of the United States most popular Aquariums. We hit on marketing efforts such as social media and influencers, as well as talk about educating the general public on important freshwater conservation efforts right here in Tennessee and beyond. Cindy Todd is Vice President of the Tennessee Aquarium Website (https://www.tnaqua.org/plan-your-visit?gclid=EAIaIQobChMI-cWEzsej5QIVEl8NCh2tJgPDEAAYASAAEgJvavD_BwE) Instagram (https://www.instagram.com/tennesseeaquarium/?hl=en) Facebook (https://www.facebook.com/tennesseeaquarium/?rf=2063197590616557) About the Tennessee Aquarium: The mission of the Tennessee Aquarium is to connect people with nature and empower them to make informed decisions about water and wildlife. ince opening its doors in 1992, the Tennessee Aquarium has played a crucial role in Chattanooga’s economic development efforts and has become a nationally acclaimed attraction. A recent analysis by the University of Tennessee Center for Sustainable Business and Development reveals how our nonprofit organization leads the way to a future that is economically, educationally and environmentally sound. We continue to be a driver for Chattanooga’s growth, contributing annually $115 million in economic impact. We attract more than 750,000 visitors to our facility, many of whom bring to our city out-of-town dollars that local businesses may not otherwise earn. Our activities support a robust tax base that support essential services in our community, like funding for roads and schools. And the multiplier effect of our Aquarium operations support 1,297 jobs across our community. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Linda Brooks Jones joins the Best Behavior Creative Club and talks about the joys and challenges of owning a bed & breakfast. Every guest is different, and every guest has their own special needs. But what if that guest is a former President of the United States? This is a can't miss episode full of suspense, intrigue, and orange juice. _"Your word is as good as a written contract. And a handshake is your bond." _ Linda Brooks Jones is owner of the Grey Gables Inn in Rugby, Tennessee https://www.greygablesbedandbreakfasttn.com/ http://www.historicrugby.org/ Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Lee Curtis KNOWS Tennessee, and she wants you to as well. From the Colonial era to one freshman senator's important contribution to women's suffrage (thanks to a well-timed letter from his mother) , Tennessee has breathtaking stories, and a rich past. Lee has made it her mission to tell these stories to the masses, and can't wait for you to visit the Tennessee State Museum in Nashville, TN. “You really need to have a full understanding of where you've been before you can move forward.” ...Lee Curtis, Director of Programing Development for the Tennessee State Museum. https://tnmuseum.org/ About the Tennessee State Museum: The mission of the Tennessee State Museum is to procure, preserve, exhibit, and interpret objects which relate to the social, political, economic, and cultural history of Tennessee and Tennesseans, and to provide exhibitions and programs for the educational and cultural enrichment of the citizens of the state. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Mark Adams & Chad Netherland join the Best Behavior Creative Club to share their expertise on the ever-evolving tourism industry and the effects it has at both local community and state levels. With decades of experience between them, Mark and Chad cover how to evolve and change with the tide of tourism, how to target feeder markets, and the importance of forming a community with all attractions and businesses in your community. "The entire town is only a few miles long, and most people don't realize that Gatlinburg has over 10 million visitors a year and only has about 4000 full time residents." Mark Adams is President of the Gatlinburg CVB Chad Netherland is Director of Marketing & PR for the Gatlinburg CVB Website (https://www.gatlinburg.com/) Facebook (https://www.facebook.com/GatlinburgCVB/) Instagram (https://www.instagram.com/visitgatlinburg/?hl=en) About Gatlinburg, TN: In Gatlinburg, Mother Nature’s gifts are everywhere you look. The misty mountains draw you in, inviting you to explore every inch of this Smoky Mountain town. Discover more than 450 charming shops and boutiques, indulge in the area’s rich history, and lose yourself in a world of Southern Appalachian culture. Experience all that Gatlinburg offers, from old-fashioned Southern hospitality to the splendor of the most-visited National Park in the United States. Perfect for families, seniors, adventure enthusiasts and honeymooners, Gatlinburg is an ideal destination to get away from it all. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Kate Barido joins the Best Behavior Creative Club to tell stories about her time at Ober Gatlinburg. We cover how to market your attraction during peak season, and how it changes during off season. Additionally, Kate gives a detailed account about her experiences in the Gatlinburg fires of fall 2016... and how the community came together in a big way in the aftermath. Kate Barido is Marketing Director of Ober Gatlinburg. Website (https://obergatlinburg.com/) Instagram (https://www.instagram.com/obergatlinburg/) Facebook (https://www.facebook.com/obergatlinburg/) Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Pam May joins the Best Behavior Club to talk about the scenic beauty of Roane, how it has grown significantly in the past few years, and the importance of community in tourism marketing...and what brought her back to her own hometown! _"Don't wait till you retire. Start now. Enjoy life...be focused on what you want and go for it." _ Pam May is the President and CEO of Roane Alliance http://www.roanealliance.org/ About Roane County: ROANE COUNTY. THE BEST TENNESSEE TIME OUT. Here, time out is a good thing. Natural beauty and recreation are part of the good life in Roane County. Located in the Tennessee Valley with a Great Smoky Mountains backdrop, we enjoy four true seasons, generally mild temperatures and miles of picturesque waterfront. Roane County is home to inviting waterways, opportunities for adventure and relaxing getaways. Whether you live or vacation here, you'll enjoy fun family festivals, toe-tapping music, the beautiful Watts Bar Lake with its world-class fishing, history that changed our world and delightful historic towns. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Jessica Doppelt joins the Best Behavior Creative Club to talk about happy coincidences and being in the right place as the internet began to take shape. We talk about how digital marketing has grown and discuss best practices and strategies for social marketing in tourism. "Be creative and try things. Not everything is gonna work, but you're gonna find things that are going to work really well. Sometimes you have to take that step." Jessica Doppelt is owner of Pigeonforge.com (https://www.pigeonforge.com/) Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein we go back in time with stories from Sam Maynard, THE foremost authority on Knoxville history, most specifically the history of downtown Knoxville and James White's fort. We talk about the birth of our nation and how to promote museums in today's marketing landscape. Sam Maynard is Executive Director of James White's Fort https://www.jameswhitesfort.org/ About James White's Fort, the "Birthplace of Knoxville": The Fort is one of the most visited historical sites in Knoxville. It is a museum home highlighted by the original 1786 residence of James White, the founder of Knoxville . Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Carol Agee joins the Best Behavior Creative Club to talk about what matters most to her, and all the changes she's seen having been at Dollywood for almost thirty years! We cover behind the scenes marketing, the origins of Dollywood, and go in-depth about Dolly's love for her community and the strength of Sevier County, TN. Carol Agee is the Strategic Alliances & Community Affairs Executive for The Dollywood Company. Website (https://www.dollywood.com/) Instagram (https://www.instagram.com/dollywood/?hl=en) Facebook (https://www.facebook.com/dollywood/?ref=br_rs) About Dollywood: Dollywood is more than just a world class theme park. It’s the complete getaway for families looking to disconnect from the world’s distractions and reconnect with each other while nestled in the beautiful Great Smoky Mountains. Dollywood’s Parks & Resorts provide ample opportunity to overwrite life’s daily stresses with new family memories. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Veronica Byrd continues our conversation on Morgan County, specifically touching on creating attractions in rural counties and the impact tourism has on community and local economy. "We're all trying to get on the same page to see what we can do together." Website (http://www.morgancountytn.org) Instagram (https://www.instagram.com/seemocotn/) Facebook (https://www.facebook.com/mctatn/) About Morgan County, TN: Morgan County is located in Eastern Tennessee among the Cumberland Mountains. This wonderful place we call home is rich in heritage, history, and beauty beyond compare. From Frozen Head State Park to the Obed Wild & Scenic River, from Historic Rugby to Lone Mountain State Forest, you will not find a more beautiful place to live, work and visit. We are home to the Cumberland Trail State Park, Catoosa Wildlife Management Area and are neighbors to the Big South Fork National River and Recreational Area. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Kim Leonard and Wolfgang Streitborger talk about their specific roles within the Tourism Development department of Tennessee, and what Tennessee means to the rest of the world. Kim comes to us with a sales and value perspective while Wolfgang talks about how the uniqueness of Tennessee and how it attracts German and western European audiences for weeks at a time. "Tourism is an industry, and what we really do is economic development." Kim Leonard is the Tennessee Tourism Development Director of Sales Wolfgang Streitborger is the Tennessee Tourism Development German Representative https://www.tn.gov/tourism.html Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

A conversation with Mary Kellogg-Joslyn is a powerful thing. She’s a woman who has climbed the highest ranks at CBS to transform the modern talk show with “Morning with Regis & Kathie Lee”. As executive Vice President of television for Disney, she opened up the “vault” to release all the Disney classics we know and love. AND she signed the first million dollar check on “Who Wants to be a Millionaire”. Now, as founder and chief executive of the Titanic attraction in Pigeon Forge, TN and Branson, MI, she leads a dedicated team that works hard to give visitors the ultimate immersive historical experience. https://titanicpigeonforge.com/ Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Jenni Veal spills all "the dirt" on outdoor recreation. She gives us tips & tricks on how we can all be conservationists, and lastly, she walks us through communities creating more trailways, bike paths, and outdoor activities all throughout Tennessee. "I think it's important to be thinking about 10 years down the road, so that we are protecting these places and that they still feel authentic in 50 years." Jenni Veal is tourism coordinator for the Southeast Tennessee Tourism Association. https://www.southeasttennessee.com/ Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Marcus Watson stops by and talks big dreams with Chris and Brad... a mere hour before he and his family won the TN Tourism attraction of the year award for the Gatlinburg Skybridge. He talks with us about his strategy for marketing, family heritage, and recounts how the Gatlinburg community came together during and after the fires. "We're about Gatlinburg. We're about the Great Smoky Mountains. And we're about tradition." Marcus Watson is marketing director for the Gatlinburg Skylift. Website (https://www.gatlinburgskylift.com/) Instagram (https://www.instagram.com/gatlinburgskylift/) Facebook (https://www.facebook.com/GatlinburgSkyLift1/) YouTube (https://www.youtube.com/channel/UC5XztD8QaQwqkrBb-RyGvbQ) About the Gatlinburg Skylift Park: The SkyLift Park has offered Gatlinburg's best views and most memorable experience since 1954, and is now even better with the spectacular new Gatlinburg SkyBridge - the longest pedestrian suspension bridge in North America - and the expansive new SkyDeck overlooking Gatlinburg and the Great Smoky Mountains. Fall is here! Make sure to take in the vibrant Autumn colors of the beautiful Smoky Mountains from the top of the Gatlinburg SkyLift Park and the SkyBridge! Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein we take a quick trip to the land of Academia and chat with Beth Marrow of Lipscomb University about the fundamentals of hospitality. We discuss the opportunities and pitfalls of creating a curriculum for an educational hospitality program that is brand new, and on the rise. "If you're ready to work, we need you here." Beth is Industry Outreach Director for Lipscomb University's Hospitality Management program. Website (https://www.lipscomb.edu/academics/programs/hospitality-management) Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Jim Evans gives a wonderful behind-the-scenes discussion on how to effectively operate & market an airport to national and international travelers. He talks about the changes he has seen over the years, as well as what is on the horizon, including their very own podcast, https://fromtherunwayup.com/ Jim Evans is Vice President, Marketing & Air Service Development at Metropolitan Knoxville Airport Authority. https://flyknoxville.com/ Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein we discuss how tourism and whiskey go hand-in-hand, as well as recount a few stories about destinations along the trail. Kim Mitchell is lead manager of the Tennessee Whiskey Trail and Chris Tatum is president of the Tennessee Distiller's Guild. https://www.tnwhiskeytrail.com/?gclid=EAIaIQobChMIzMf74cSh5QIVAsDICh0s4A3pEAAYASAAEgIZ3PD_BwE Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Karl Thomas talks hotels, hospitality, and honesty. He talks about the changes he's seen in the industuy through the years, and makes predictions on what is to come. _"Take care of your guests. Make sure they're treated like you'd want to be treated". _ https://myramseyhotel.com/ Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Kim Davis drops crazy knowledge bombs on the origins of country music. We explore the early days of Ralph Peer and the Bristol sessions, talk about the impact of the Ken Burns documentary (https://www.pbs.org/kenburns/country-music/), and explore the through line of how to constantly evolve your marketing strategy as your audience changes and your attraction grows. Kim Davis is Marketing Director of the Birthplace of Country Music. Website (https://www.birthplaceofcountrymusic.org/) Bristol Rhythm & Roots Website (https://www.birthplaceofcountrymusic.org/festival/) Instagram (https://www.instagram.com/explore/locations/927133315/) Facebook (https://www.facebook.com/birthplaceofcountrymusicmuseum?fref=ts) Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Wherein Katie Jarvis joins the Best Behavior Creative Club to talk about her roles at one of the funnest, most interesting museums in Tennessee, the Discovery Park of America. We talk about creative ways to market an attraction that some would consider "off the beaten path" in Union City, TN. Note - the Discovery Park has welcomed over one million people since they opened only six years ago! We also dig into Facebook Live, Instagram Stories, and the ever changing climate of social media. "The more content you put out there, letting people see your stories and your exhibits, the better" Katie Jarvis is the Assistant Director of Marketing for Discovery Park of America Website (https://discoveryparkofamerica.com/) Reelfoot Forward Podcast (https://discoveryparkofamerica.com/reelfootforward/) Facebook (https://www.facebook.com/discoveryparkofamerica) Instagram (https://www.instagram.com/discoveryparkuc/) Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).

Join Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, as they take #MsInterPReted on a tour of the Tennessee Whiskey Trail, with special guests Chris Fletcher (Assistant Master Distiller of famed global brand Jack Daniel Distillery of Lynchburg, TN); Alexandra Castle (Master Distiller – and the first female master distiller in Tennessee – of Memphis-based Old Dominick Distillery); and “Peaceful Side of the Smokies” Tourism Director of the Smoky Mountain Tourism Development Authority, Kim Mitchell (Fletcher Marketing PR client). Together, Alex, Chris and Kim explain “whiskey mystique” and share with Kelly and Mary Beth the finer points of brand storytelling with whiskey’s unique identity as part of Tennessee culture and Southern lore – and how the female market segment is such a growing part of Tennessee tourism as well as the spirits industry.

We’re excited to share our conversation with Tennessee Tourism Commissioner (and former “milkman”) Mark Ezell, a man on a mission to bring the beauty and values of Tennessee to life for people in our own backyard, and all across the world. This is a man who believes in the power of Tennessee, and the power of experiences all across the state. From the big cities to the most rural counties, we’ve got beauty, talent in spades, and a willingness to roll up our sleeves to show the world what we’re about. Mark's bio, courtesy of TN.gov: Mark Ezell, a seventh generation Tennessean, will serve as the Commissioner of the Department of Tourist Development. Ezell has worked with Dean Foods since 1998 as a senior executive focused on brand development for Purity Dairies and other southeast dairies. Ezell spearheaded philanthropic efforts to create the Purity Foundation and other Middle Tennessee efforts like the successful Moosic City Dairy Dash. He is a nationally recognized brand developer who coordinated the creation and implementation of the iconic “Milk Mustache – Got Milk?” campaign. His 35 years at Purity Dairies, including time as President and General Manager, helped the former family-owned company receive recognition as a “Brands That Built Nashville” winner from the Nashville American Advertising Federation. Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory (https://designsensory.com/) Original Production. This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life. This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory (https://designsensory.com/)is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line (https://bestbehavior.fireside.fm/contact).