Podcasts about your amazon

Your Amazon business is growing, and now it's time to take it to the next level.   In this episode, I'm diving into scaling your Amazon FBA business the smart way—without burning out or running out of cash.   We'll cover how to manage inventory as sales grow, strategically launch new products, outsource tasks to save time, and run ads profitably to boost visibility.   Scaling isn't just about adding more products; it's about controlled, steady growth that protects your cash flow and positions your business for long-term success.   Key Topics Covered:   Managing inventory like a pro to avoid stockouts When and how to launch new products to diversify income The importance of outsourcing and delegating tasks to save time Using Amazon PPC ads effectively to drive sales and build momentum Cash flow tips for scaling, including negotiating with suppliers and using debt wisely   If you're ready to grow your Amazon business without overwhelming yourself, this episode will give you the roadmap you need to scale confidently.   All My Resources: https://www.andyisom.com

Tonight on NJ Spotlight News…Check your delivery status - Your Amazon holiday packages may be delayed… as thousands of workers hit the streets to strike; Plus, reaction to the court handing the Paterson Police Department back to the city after a state takeover; Also, DRONE DRAMA…amidst a looming government shutdown…Our Washington DC correspondent breaks it all down; And, advocates urge the state to expand mental health services for the homeless population as their numbers continue to rise.   

Growing a brand on Amazon can be tricky, especially when you're always trying to keep up with the latest trends and strategies. It often feels like a never-ending race, and despite your efforts, profits can still take a hit. With so many moving parts—like product listings, reviews, and advertising—it's easy to get lost in the noise without seeing the return on investment you hoped for. Peter Eickholt is the VP of Operations at ROI Swift, a company that delivers results-driven strategies to help brands grow profitably on Amazon. With a deep understanding of the Amazon marketplace, Peter is passionate about guiding businesses to navigate the platform successfully and avoid common pitfalls. Today, Peter discusses the importance of optimizing product content and advertising strategies to drive both growth and profitability. He shares insights on common challenges faced by Amazon sellers, such as inefficient product pages and suboptimal packaging, and how addressing these issues can significantly improve a brand's performance on the platform. Stay tuned! Resources ROI Swift: Results-Driven Strategies for Your Amazon to Drive Profitable Growth Peter Eickholt on LinkedIn

Is your Amazon store thriving but your Google Ads campaigns are falling short of expectations? It's possible that your ads are driving sales on Amazon instead of directing customers to purchase directly from you. So, what do you do in this situation?Regina Bellows, Executive Director of StarterPPC, provides valuable insights in this matter. She breaks down the difficulties of advertising and pricing strategies so you can safeguard your website's conversions. Furthermore, she dives into analyzing your numbers and analytics so you can gain control over your ad performance and increase sales on your site. Listen to this episode now.This video is from StarterPPC's YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 0:00 Your Amazon Store Is Stealing Your Website Sales?!1:32 Amazon store and website pricing discrepancies4:09 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:58 Pricing Strategy Solution10:25 Your Amazon store is not just getting organic sales!Need help with Google Ads? Get your FREE action plan here:

Curious about building a powerhouse Amazon agency? You're not alone.Join us every Saturday at 12 PM EST for the 'My Agency Guy AMA Show' with Jason Mastromatteo. We're not just talking shop – we're building empires.Here's what we've got on the docket:→ Insider secrets to Amazon agency success→ Real-life challenges and how to tackle them→ The unfiltered truth about what works (and what doesn't)Why is this show for you?1. Network with other Amazon professionals2. Implement proven agency growth strategies3. Stay updated with Amazon's ever-evolving platformTune in, ask questions, and let's grow together. Your Amazon agency game-changer starts here.PS - Ever wondered what makes an Amazon agency truly successful? Let's uncover it together this Saturday!Timestamps:00:00 - Opening and Music Intro09:56 - Introduction and Welcome10:40 - Recent Amazon Updates and Features11:25 - Audience Greetings and Q&A Kickoff12:05 - Handling Chargebacks on Amazon14:51 - Representing Your Case in Seller Central15:10 - New Amazon News and Features Overview17:21 - Dealing with Amazon Chargebacks20:03 - KDP (Kindle Direct Publishing) Questions and Strategies21:08 - Strategies for Improving Book Listings22:02 - Dealing with Amazon Error Code 9020223:28 - Strategies for Agency Client Acquisition26:08 - Getting Ungated in Specific Amazon Categories27:27 - Strategies for Selling in Grocery Category on Amazon29:07 - Handling Restricted Items on Amazon (Error Code 90202)31:31 - Strategies for New Agency Client Acquisition33:33 - Reinstating a Restricted Amazon Listing35:06 - Getting Ungated in Toys and Games Category37:27 - Agency Team Structure and Client Management39:19 - Selling in Grocery Category as Private Label Seller41:11 - Inbound and Outbound Marketing Strategies for Amazon Agency43:23 - Amazon Agency Services Overview46:48 - Conclusion and Sign-OffSupport the show

Curious about building a powerhouse Amazon agency? You're not alone.Join us every Saturday at 12 PM EST for the 'My Agency Guy AMA Live Q&A' with Jason Mastromatteo. We're not just talking shop – we're building empires.Here's what we've got on the docket:→ Insider secrets to Amazon agency success→ Real-life challenges and how to tackle them→ The unfiltered truth about what works (and what doesn't)Why is this show for you?1. Network with other Amazon professionals2. Implement proven agency growth strategies3. Stay updated with Amazon's ever-evolving platformTune in, ask questions, and let's grow together. Your Amazon agency game-changer starts here.PS - Ever wondered what makes an Amazon agency truly successful? Let's uncover it together this Saturday!Timestamps:00:00 - Pre-Show Countdown04:55 - Welcome and Introduction to My Amazon Guy Podcast10:08 - Discussion on Agency Related Questions and Services11:53 - Hiring and Screening Amazon VAs for SEO and Catalog Knowledge16:02 - Creating Parentage on Amazon: Step-by-Step Guide17:03 - Addressing Sales Decline and Poor PPC Performance18:19 - Handling Brand Registry Application Decline21:07 - Strategies for Amazon Advertising and Seller Support22:06 - Navigating Product Ad Eligibility and Support Functions23:02 - Structuring Charges for Amazon Services25:10 - Q4 Challenges for Resellers and Solutions26:08 - Using Amazon Global Logistics for Shipments27:03 - Marketing and Lead Generation for Amazon Agencies28:03 - Pricing Models for Different Size Brands and Services29:11 - Onboarding Process for Full Service Amazon Management30:05 - Multiple Storefronts and Brands Under One Seller Account31:14 - Strategies for Fixing Catalog Issues and Data Corrections32:18 - LinkedIn Outreach and Generating Leads for Amazon Services33:09 - Training People for Amazon Services and Building a Team34:20 - Acquiring Clients for Amazon Services and Effective Pitching35:01 - Addressing Amazon Transparency Program Enrollment and Issues35:37 - Formulating Offers for Amazon PPC Services Without Prior Experience36:44 - Discussing Amazon Web Services (AWS) and Its Necessity37:00 - Pricing and Payment Models for Amazon PPC Services37:44 - Challenges in Q4 for Amazon Resellers38:38 - Removing Transparency Program Enrollment on Amazon39:08 - Multi-Brand Management in a Single Seller Account40:01 - Amazon Catalog Management and Correcting Wrong Data40:52 - Operating Multiple Brands on Amazon Under One Account41:02 - Formulating Offers for Amazon Services41:28 - Preparing for Onboarding with My Amazon Guy Services42:20 - Managing Multiple Brands on Amazon42:26 - Discussion on Resellers and Launching Own Products43:12 - Onboarding Clients and Editing Listings46:00 - Importance of Getting Paid First and Price Structure for PPC47:48 - Unsubscribing from Transparency Program48:58 - Formulating Offers for Amazon Services and Onboarding Process51:04 - Transitioning from Generic to Brand Name Listings52:51 - Managing Multiple Storefronts and Brands Under One Account53:01 - Agency Recruitment and Hiring Practices54:00 - Weekly Podcast Schedule and Closing Remarks1:05:39 - OutroSupport the show

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads. Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.This video is from StarterPPC's YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos in StarterPPC:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Is Google Ads “worse” than Facebook and Amazon Ads? 2:16 Your Amazon store benefit from your Google Ads immensely3:37 Facebook and Instagram Ads use view-through conversions4:33 Need help starting with Google Ads? Let StarterPPC help you!6:24 Facebook Ads benefit more from Google Ads7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can't exist

Your Amazon listings are probably NOT as optimized as you think. Your products likely aren't merchandised as well as they could be either. In this episode, Brandon shows you how to find obscure keywords to dramatically grow your sales and rankings. He also shows you how to merchandise your product to fly off the shelf. We also talk about AI, competitor research, new product development, and what it will take to get ahead and stay ahead on Amazon. Brandon is in an elite club of 8 figure sellers on Amazon. His brands will sell over $ 30 million this year on Amazon, and he's targeting over $ 50 million in sales next year. Here's a look at what we discuss:The two main factors that impact ranking on Amazon: 1. Performance and 2. Relevance and how to improve BOTH.How to find obscure keywords that you can rank for quickly to boost sales.The 2 biggest mistakes sellers make when it comes to merchandising and how to fix them easily.How to get feedback faster and easier on product designs so that you don't waste time or money on products or merchandising that's likely to fail.How to use AI to quickly synthesize what your competitors are doing well, what they're doing poorly, and what you should do about it.Using AI to get a clear picture of your ideal buyer.How stacking small changes can allow you to double or triple sales year over year.

Today's new podcast episode is part 2 of a 2 part story. If you missed part 1, go back and listen to episode number 694 at https://silentjim.com   One big lesson in this episode is this: Your Amazon selling skills are wildly valuable in the real world!   Another lesson: Our community and coaching is something truly special - we have so many amazing stories!   Today's episode is the conclusion of my chat with Paul Saucier- an incredible provenamazoncourse.com success story.   Watch this episode on our YouTube channel:  https://youtu.be/QtEVo60Sitghttps://youtu.be/QtEVo60Sitg   Don't forget to check out sellerboard, our awesome sponsor - THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely accounting for all hidden fees and in real time. Use our link and get a TWO month free trial: https://SilentJim.com/numbers    Show note LINKS:   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online!   JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text)  ALL of our coaches are running very successful businesses of their own based on the models we teach here!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam Join 70,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   https://ProvenAmazonCourse.com The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   ProvenWholesaleSourcing.com - free inside the provenamazoncourse.com course Guest: Paul Saucier

Your Amazon listing is your only form of real estate on the Amazon platform. Let's face it...writing a product listing can be downright scary. The good news is it doesn't have to be if you have the essential components of a great Amazon listing that will help you sell your products faster. Here is your guide to writing better listings. Code Word: LISTING Offer: http://www.mommyincome.com/system

Join us for another exciting Tech connect Live. This time we have a special guest, Rose Visser, joining us. rose is an OT and CLVT who specializes in activities of daily living training. Join us as we discuss tips and products to make your Thanksgiving cooking safe and enjoyable. Transcript 11:04:02 Welcome to vision, forwards, tech, connect, live, connecting you to the world of assistive technology. 11:04:08 And now here are your hosts Corey and Luke Hello, I'm. 11:04:15 Welcome by to another sighting talk. Live your number one show. 11:04:22 Fall learning about cooking today, at least. Yes, yeah. is your Mike on? 11:04:26 I hope so. Oh, okay, I don't know can anybody hear me Yeah, now, you're fine. i'd start Hello! 11:04:32 Everyone producer jonathan is out today. yeah so it's like we completely forgot how to do half of the stuff. 11:04:43 So it's only been that, like a few weeks since he stand up over doing that stuff as well. 11:04:46 Although last week we weren't on you we weren't I didn't have audio on Youtube, right Now that we can blame. 11:04:50 Well, let's blame producer johnny Why, don't blame. but today we should be good. hopefully. 11:04:57 We can't even monitor Youtube so we're hopefully There's a hopper. 11:05:01 Let us know if you can hear us. Yeah, so if you chat please do comment on Youtube, but we can't read them. 11:05:07 So just comment between each other You know that's that's what being social is all about. 11:05:11 You know what I is is related to social things. coin no Thanksgiving. 11:05:17 Yes, yeah, and you know what we're talking about today. 11:05:19 Christmas. exactly. Now, i'm guessing we're talking about thanksgiving. 11:05:26 Yes, today. we're going to be looking at how to safely, effectively, and tastefully creating tasteful. So there's a double meaning. 11:05:39 I like exactly creates your Thanksgiving meal, and to do so because Corby and I know nothing about well, anything really, but especially know nothing about cooking. 11:05:48 But luckily we have a accessibility, a cooking expert in the house. 11:05:54 Please raise your hands and give a firm run of applause for rose visa. 11:05:59 Hello, Rose, how are you today? Are you doing as you can see roses coming live from the Italian kitchen that we have here? 11:06:07 Yes, see, pretty specifically said, If I come on your show I must be in Italian kitchen. Yeah. 11:06:13 So we worked really hard to build. I did a great job thank you for just like I don't I mean i'm not exactly sure what makes a kitchen. 11:06:20 I made a I tried making a joke and realize quite quickly I said, Oh, I know it is. 11:06:28 Put an Eiffel Tower in there yeah you pointed out that that's right. 11:06:32 I don't know what makes an italian kitchen but well, I do. 11:06:34 What's that? if you have an italian person in your kitchen, Then it's an italian kitchen. 11:06:39 Good point that's true, so an italian kitchen can be anywhere. 11:06:42 Pretty much. Yeah, It's It's wherever you think It is Yeah, that's where it is. Do you have any Italian blood in you at all. 11:06:48 I do not know. I just like that. The kitchen is spacious, and lots of marble, lots of space to work, I guess nothing less. 11:06:54 And I can't we put this together, using ira so yeah, I built it. 11:06:59 He built my own thing again. Yeah. Only this morning this potatoes just this morning you did the carving of the marble. 11:07:09 Yeah, very talented for the moment. let's switch back to our view, because we have to, of course, do the all important job time. 11:07:15 We do just before we do the call. you recommended me. 11:07:20 A book in it was called Project Hale Mary. Yeah. by a gentleman by the name of Andy Weir. 11:07:25 That is correct, and he also wrote the Martian don't know if anybody has read the book. 11:07:28 All seen in the movie of the Martian i've been reading through the book, and so far I've been enjoying reading it. 11:07:35 But i've found the main character to be you know not not to my my shell. 11:07:42 No depth so it's definitely like we said before it's definitely a I don't want to say a fluff. read, but it's like a read for pleasure you're you don't you're not going to 11:07:50 walk away with any real deep. Yeah, but is a enjoyable to read on the lesson. 11:07:55 Query the I don't want to spoil the plot too much. 11:07:57 But during the course of his adventures our lead character comes across an alien and the alien that happens to be blind. 11:08:05 Yeah, and well, he whole species are you know it's not just him. 11:08:11 And yeah, But he is able to quote unquote, c. 11:08:13 Through the use of very advanced listening capabilities. Yes, almost echo location style. 11:08:18 Yeah, it seems like I mean, they know they ever really go super deep in depth about it. 11:08:21 But I mean there's points or he's listening across you know huge amounts of space. 11:08:28 So obviously he's got Yeah, some super yeah here definitely seems to be an echo location which reminded me of that guy who does the echo location. 11:08:36 I'm sure you aware of him yeah you know i've never been able to do like I under. I definitely use pieces of that traveling like you can sort of hear when you walk past something or doorways, but some people are like just amazing with 11:08:49 that echo location, and I know this makes those noises. 11:08:54 I forget his name subtly, but the he has a Ted Talk. 11:08:57 And yeah, he makes those noises as he goes around to help him navigate. 11:09:02 If any of our audience does that, then please let us know in the chat, because the chat is where we like to chat. 11:09:07 The chat is where it's air that's right as a as the kids are saying now, so please do put into the chart anything really but definitely your experiences with with cooking. 11:09:21 We would like to hear about those so sign a desperation. 11:09:26 Anything is good. If you have any cooking tips of your own, we would love to hear those. 11:09:31 If you yourself have read a project Hail, Mary you can put your thoughts about that into the chat, and obviously jokes as well, because we do like jokes on the show, and let's get over to the jokes. 11:09:43 Now Callie, Let's tell our Joke first of all Okay, this is not Thanksgiving related. 11:09:45 It's not time related. this Yeah, okay, here goes the joke everybody, and I was included. If you know the answer to the show grows in Feel free to to shout out here. 11:09:57 So here's the joke Why did the man stop eating clocks. 11:10:05 Why did the man stop eating box? i'm sure they were pretty tasty, so I can't think of any good reason why he would want to. 11:10:13 But attacker. Hmm! hands, body! Why, did the man stop eating clocks? 11:10:19 I don't know. Rose, to you we have any idea I have no idea where he ran out of time or something that's actually pretty good. 11:10:26 I'll say good not the answer but you're you're close, though. 11:10:29 Yeah, you're on the right you're on the right track track here? 11:10:33 Yeah time. The answer is because it was too time consuming. 11:10:42 Yeah, I get that you reached over for ourselves I was reaching that wasn't the button I was reaching that wasn't the button I was reaching, for since I got here in the chat said he had second thoughts and also in the chat 11:10:58 from Paula. What do you get when you cross a turkey with a ghost? 11:11:03 So Thanksgiving themed here to keep with the ghosts. 11:11:06 Someone was going to say a gobble. no yeah a paltry guy. 11:11:16 So i've forgotten all and follow thank you very always look forward to those. All right. 11:11:23 Well, what was we gonna be handing the the reins over to you, so to speak? 11:11:29 And I myself am just the worst chef on the planet. 11:11:34 And Corey. I know that you are the cook of your family. but I did disclose to me that you have the same meals on meditation every week, which is also what I do. 11:11:41 As well. Yeah, Well, that's a I know that rose is much best So we are in good hands, and we're going to start off rows. 11:11:47 We are going to be going through the process of making your Thanksgiving meal. So we need to start the start here, and the start is accessing the recipe. 11:11:59 Okay, yes. how are we gonna do it? So there's lots of different ways that you can do that for thanksgiving time. 11:12:05 A lot of us have our favorite family recipes that we follow. 11:12:08 Or maybe we want to try a new recipe this year, so we may. 11:12:12 We have to be able to access that recipe and there's lots of different ways that you can do that one way is to use a device called the Pen Friend. 11:12:21 I don't know if you've heard of the pen friend before, but it looks like this. 11:12:24 It's actually an odd labeler it's a very simple device. 11:12:28 And That's what I like about it there aren't a lot of buttons on it, so just a few buttons on the front. 11:12:34 They're bright yellow. So if you have some vision you can kind of see the contrast with them. 11:12:37 This device comes with some different labels. it comes with magnetic labels. 11:12:44 You also get some special stickers that have technology built into them that go along with this device. 11:12:51 So, for an example, how you would use this to record a recipe. 11:12:54 You could have your recipe written on a recipe card, or maybe in a recipe book, and then you would put one of your little stickers from the pen friend on the card, and then you can record a message or a 11:13:08 recipe. Maybe the name of the item you're trying to cook maybe some little tips about how to cook it. 11:13:13 You would record that onto that label i'm going to turn on my device and just show you there's a power button that you just hold down until it beeps makes a beeping sound i've recorded a 11:13:22 message onto this little Sticker and we're going to simply touch the device to that label, and we're going to listen to what we have recorded. 11:13:32 Betty Crocker, milk, chocolate, Brownie. 11:13:35 Mix 3 tablespoon's rock so I won't go through all of it. 11:13:40 But you can hear how it's listing all the things I recorded the ingredients, the directions any important information that you want. 11:13:47 So that's great voice was always gonna have a friend yeah I was gonna say, that was my voice something different when it's recorded. 11:13:56 Yeah, I would not. I was gonna say the same thing like, where did you download that problem? 11:13:59 Well, as I want you to just recall that every recipe, so everybody can have the pleasure listening to that. 11:14:04 I have to put my own work on hold while it's playing Rose? 11:14:10 Are you able to pause it you can't pause it so like if I were to hit the power button again, it's all or nothing. 11:14:18 Okay. So Yep. Yep. So if you wanted to do it one way, you could potentially do it if you wanted. 11:14:24 Steps would be multiple stickers. That right step. one step, 2 Yep. 11:14:27 So you could have multiple stickers on this recipe card or I've had some people that will have a little notebook with multiple stickers on it, and they just keep their recipes in that little notebook sure so that's a 11:14:36 great way to do it, too, yep so that's 1 one device I love it again. 11:14:41 It's a simple device, another way that you could access recipes, especially on food packages. 11:14:48 A lot of packages will have a recipe on the side. 11:14:52 I have some stove top stuffy mix here delicious things giving staple of the package. 11:15:03 It'll have the recipe so if you can't quite remember. 11:15:05 Can't see the tiny print on that you could put this recipe or this box inside of a ziploc bag and put a Penfront lab on the outside. 11:15:14 You also can use apps to access that print recipe So there's the scene. Ai app for iphones and the new lookout one is that the name of it? 11:15:25 Yeah, right for your android device. but that's a great way to use your phone to be able to read the print. 11:15:31 That's on a food package. if you have those apps though you do know that there's some quirks to them right? 11:15:38 Yeah, fine in the park code, you typically can be yeah, difficult or getting it to read. 11:15:42 Sometimes i've done that with seeing ai and try to read the directions, and it'll say like pre heat to. and then you know the numbers all messed up, you know nothing i'm supposed to preheat to 800 or 11:15:53 35. So sometimes you got to check a couple times yeah to make sure it's accurate. 11:15:58 Yeah, So there's some low quirks with that or if things are written in like a chart or a table. 11:16:05 The app doesn't not necessarily read down the chart right So it reads, Yeah. cross, and can jumble up your words. 11:16:10 We did a video past video. Jesus must be a probably over 2 years. 11:16:16 At this point. we need a video about accessing bar codes, remember. And one of the things we did was using a computer and the directions for me website, where you could look up bar codes or just type in the name of the 11:16:29 product. and then you got a nice if your screen read or user on the computer or magnification, you got all the instructions right there to review as well. 11:16:39 I like directions for me, because, like you said, it kind of lays out the recipe very simply. 11:16:43 It gets rid of all the visual clutter so if you're looking up a recipe online there's so many ads and visual clutter. 11:16:51 Yeah. So directions for me. keeps it really simple and If you have some vision as spaces out the lions nicely, too. it makes it easier to read. 11:16:59 So yeah, that's a good one. your digital assistance to can be very helpful for looking up recipes. 11:17:08 Your Amazon echo Google home all of those are great ways to look up a recipe as well, and I love those because they'll do. 11:17:14 And again we did a past session on it, but all 3 of them the home pod that Google home, the Amazon echo, will do the steps, you know. give you time to purchase a step. 11:17:28 And then you just say next, or whatever next step and it gives you the next step in the recipe. 11:17:31 So that's really cool to it doesn't just throw it all at you. 11:17:34 Yeah, that's a great way. great way to do it that I love the digital assistance. 11:17:37 They're greed in the kitchen you can Set timers and use them for a lot of different tasks. or if you're just trying to look up something quick like a measurement. 11:17:47 Conversion can be helpful for that, too, just to look up important information. 11:17:51 So they were great. video magnifiers are also helpful. 11:17:55 If you have a favorite cookbook at home, and you can't quite read the recipe you have some vision. 11:18:02 But you're having trouble seeing the words there are portable video magnifiers that you can get there's lots of different kinds. 11:18:10 But in general how they work is they use a lot of kind of higher technology. 11:18:15 They have buttons where you can magnify what you're looking at. 11:18:18 So this one it's. called the explorer 8 and you would rest it right on your cookbook recipe, and then you can make the print bigger or smaller. 11:18:26 But what's nice, too, is you can adjust the contrast of what you're looking at. 11:18:30 So if you prefer white words on a black background to really make the words stand out. 11:18:37 Something like this can be helpful and it's portable so it's nice to bring it into the kitchen. 11:18:41 Set it on your recipe book and just kind of slide it along, and just the magnification and content. 11:18:48 There are bigger versions of these called desktop magnifiers. 11:18:51 Those aren't as portable so you have to have them kind of resting, setting on a table in your kitchen. 11:18:58 But for those who get a bigger screen, so those can be very helpful with the place in your recipe book under the screen, and then doing the same things as the portable one, adjusting the contrast of magnification, so 11:19:08 i'm. I don't know if you guys have ever used those for recipes. 11:19:13 I never follow a recipe. So good. Question: Yeah. for like for me, for recipes. 11:19:19 If I look, I usually i'm doing it on the computer, and then I will put it from the computer. 11:19:25 I'll put it onto my phone, either in the notes app or something like that. And then just kind of follow it step by step, although I have been trying to use the echo more, because sometimes the problem with the video magnification or the phone 11:19:36 is at your hands, I have found cooking blind my hands are always dirty. I mean, i'm washing my hands a 1 million times as I'm cooking, and so trying to keep hands free is is helpful Yeah, So the voice 11:19:50 activated. Yeah, those are more helpful for that tough definitely. 11:19:53 And if you are cooking with vision loss, you want to get your hands and stuff right. 11:20:00 You can tell a lot about the texture. of the food and when you're mixing things up. 11:20:02 So yeah, voice activation is the way to go so let's talk about. Once you have your recipe now, you probably want to do some stuff on the stove or in the oven. 11:20:13 You want to cook some items. right? So safety with the stover oven is very important, and one of the big things is just making sure that you can identify your stover oven. 11:20:24 There are lots of different kinds of stoves or opens I go into people's, homes and help them with labeling, and almost every time I go into their home I see a new one that I haven't seen before so making sure that 11:20:36 you're your appliances, your small or large appliances are labeled properly, can help you to access all the little controls and dials and buttons. 11:20:47 And there's lots of different ways to label them and most appliances can be labeled in a way that somebody with vision loss can use them except mine. 11:20:58 I bought brand new ones when we moved and I can't it's all a it's all flat, and it's not touchscreen, basically, but it's a big flat panel and I put bumped off on 11:21:10 the specific buttons I need. But when you reach up to find those buttons you press all the other buttons. 11:21:16 Those are. So yeah, So I honestly, I all I can do is hit. 11:21:20 Bake and get it on at 350 and that's I have to cook everything at 350 unless I have someone come help me. 11:21:25 I know, so I know this. Get a whole you put well, you can get new oven. 11:21:31 Yeah, you put gloves on. and then you can find the bump doll. But it's not it's pressure sense, not capacitive. 11:21:39 Yeah, Yeah, yeah, so it's so it is but those bumped outs make a huge difference, even in that case i'm still able to at least do something which without bump dots. you wouldn't be able to do any i'm surprised you didn't buy a smart 11:21:50 cooker. Cory. I know I had. I really should have, but it was hand lockstart. 11:21:55 Anyways I regret not getting a more tactile or at least a smart Yes, dove, and now I feel because it's less. 11:22:03 It's a year old at this point I feel like I can't. I can't get another one. Yeah, the smart cookers are nice. 11:22:08 They're expensive, right it's still kind of a new technology. 11:22:12 But yeah, if you do have a stove at home you know as long as it's not Corey Stove. a lot of them can be labeled. The bump fats like you mentioned are great bump dots are basically 11:22:24 just raised up stickers. They come in lots of colors. A bright orange is a helpful color. 11:22:29 If you have some vision, it's a it's an easy to see color. 11:22:33 But if you have no vision, you can usually feel them and how we use these, is we put these on the different controls on our appliance. 11:22:40 So i'm holding up an example this is a picture of a dial, and how you would label a dial with bump dots. 11:22:48 You would put 2 different bump dots on one would be at your starting point, that you're going to line the dial up with, and then you would put a bump tut on your setting usually with things like your burner 11:22:58 dials. I recommend putting a bum tut on your medium setting. 11:23:02 That's right in the middle. Once you can find, the medium, you can usually figure out which way to turn it for your other temperatures. but the bump dots are heat resistant, too, which makes them better than maybe other tactile. 11:23:14 markings that you might just find out a hardware store glue doesn't melt away and fall off. You don't melt away and fall off unless your surface is greasy they can slide off so make sure your surface 11:23:26 is clean. How long do you think they would generally last, then, I mean, can they just last forever? 11:23:31 They can last a lot i've had not some on that i've been on for years now. 11:23:36 Stuff. Yeah, I mean, if you get them on right in a nice clean service. Yeah, they'll last for they will last a long time. 11:23:42 That's true. That was my pen friend going off in case you I've got I mean I've got bump dots all over the house from the microwave to the stove to the thermostat to the washing machine to I mean it really those 11:23:52 it. in my opinion. you know when you think about like what are the must have in anyone's house that's got a visual impairment. a pack of bump dots is yeah like you must have that in your house at all Yes, I 11:24:04 think almost every claim I work with. I recommend some sort of labels like bump dots. 11:24:08 They're very useful. Another useful labeling tool is called spot and line pen. 11:24:15 It's a tactile paint, it's very useful for a same uses as the bump dots it when it drives it creates a raised up surface, and it comes in a bright color like this bright orange but the nice thing about 11:24:26 this is, you can draw out something so you could draw out a symbol like a plus sign, or a minus sign or an arrow. 11:24:35 So there may be times where just a simple dot doesn't make sense to you. 11:24:39 So if you put a plus sign, for example, where you increase the temperature on your oven, that may make more sense. 11:24:45 You do have to let it dry ticks a little bit of time. but then, once it's dry, you can touch it, it's raised up. 11:24:52 It works really well. I like the spot in line Pen, because it has lots of uses. 11:24:57 You can label clothing. tags with it too, it's heat resistant again, as unless it's dry, you could throw it your clothing. 11:25:04 The washer and dryer it won't come off so, it's a very handy tool, Then you can kind of adjust how how thick it is to to a certain extent. 11:25:13 Right. If you're you maybe use a toothpick to make a thinner line, if you need or whatever you can. 11:25:17 Yeah, it's gonna build it up to make it bigger marking that's true. 11:25:21 And then there is something called Wiki sticks. Have you guys heard of Wiki sticks? 11:25:26 I used them. Oh, gosh, I use them that's how I got through high school, math geometry. 11:25:31 We used Wiki sticks to create the shapes and and all that stuff. 11:25:37 Yeah, yeah, they're really cool they're great they're so handy. And they're very low tech which is nice, and it's just their bendable craft. 11:25:46 Wax, basically, so you can bend them into different shapes. 11:25:49 You can cut into smaller pieces, press it on a surface, but then you can also remove it. 11:25:55 So it works really good for labeling things like boxed food. 11:25:58 Packages where you don't want to throw away an expensive label. 11:26:02 You could put a label on a box of Mac and cheese and be able to identify it. 11:26:07 I use this to label the popcorn button on my microwave, so I make in the shape of a P. 11:26:13 For popcorn, I think, about at least for my son it's a very so. 11:26:25 Those are just some ways that you can label your appliance. 11:26:27 Make sure you have it labeled properly before you start to even use it. 11:26:30 Make sure you can identify things on it. just a good back to popcorn for a second, and I only made popcorn in a pan for the first time. 11:26:40 Oh, with extra oil and yeah a few weeks ago but i've of course, like you know, having having not done it before I made the classic mistake and didn't put the lid on that was pop gone all over the key and a mess to 11:26:52 clean up other things with the stover oven, you know, thinking safety, you know, with vision loss. 11:27:02 Your tendency is to use that sense of touch a little bit more. 11:27:04 So making sure your hands are protected when you're interacting with the stove is important. 11:27:09 There's lots of different oven mits and gloves that you can get. 11:27:14 I like these ones. they're oven galoves. they look like the ones that you see on Tv is advertised. 11:27:20 But they're a little bit longer which is nice they really come up a little bit further down your arm. 11:27:26 This one also has some grippy surfaces on it, so it makes it a little bit easier to grab a pan from out of the oven. 11:27:33 Oven, Myths a lot of times are bulky Sometimes it's hard to wiggle your fingers and grab that pan easily. 11:27:40 So I really like this kind. I love the gloves to get way. 11:27:43 More dexterity and easy. Yeah, exactly. Is that a specific brand of glove? 11:27:47 There was it's called the oven gloves Oh, yeah, they went straight. 11:27:54 Yeah, just make as simple as possible. I don't know if there's a specific brand on this one. 11:27:58 But we do sell. sell it these in our store, but you can get them online as well. 11:28:03 They do make some that are shorter, though, so I do recommend getting the ones that are longer, and come up your arm a little bit further. 11:28:09 And this, and if i'm not mistaken you recommend that, so that when you open up the stove I have the stove? No, the oven. Sorry I just get the still when you open up the oven door. 11:28:22 And reach in. Yeah, you Sometimes that top rack you sometimes can bump your forearm on the actual top of this of the oven. 11:28:31 So if you've got it coming up a little bit more you're protecting that forearm in case right is that Yep, you're exactly right, because we sometimes forget about the top of that. 11:28:38 That oven. You can easily bump your under that I also recommend using it, too. 11:28:44 If you're a little uncertain, or uncomfortable about the stove top as well. 11:28:48 So when you're trying to search for a pan or find the handle for the pan. 11:28:52 But you're nervous about how to touch in search for that pan is put on your glove, and then you can easily move around and touch and find the pan. 11:29:01 Yeah, we actually yeah, we have a kettle that we put on the stove top. 11:29:05 But it's all made of stainless steel or whatever, and so the handle. 11:29:08 This gets really hot. Yeah. So yeah, that's tough that my pots and pans to my same thing. 11:29:16 The handle gets hot like I can't even even some that are supposed to be protected on the handle. 11:29:23 They still get hot. I found that when you talk about stove tops I have gas now in in in this house, so I don't have the flat top of my last house. 11:29:33 I had the electric flat F class type, and that can always be tough. 11:29:37 What I found hard there was, and maybe this is my technique. 11:29:43 So first I always put the pan on before I turned on the stove, because a lot of times you can sort of feel the burner part has some little texture or some grippy. so i'd line it up before I turned it on but then 11:29:55 if you had to turn it. if you had to take the pot off for any reason, and bring it back the way, I found I would sort of you kind of knew what corner to put it in right front back whatever it might be so i'd set it down there. 11:30:05 and then I would just use my hand very gently, not touching anything, but just feeling kind of the heat around it. 11:30:14 And you could kind of tell, Okay, this size got way more heat, because, you know, you could kind of feel the heat to figure out. 11:30:18 But you got to be careful that you don't touch the pan or bring your hand too close to the stove. 11:30:23 But yeah, and that's where the gloves could be handy. Yeah. 11:30:26 Or I like using a wooden spoon as like a replacement to your hand. 11:30:31 Oh, you can use that and just tap and find at least where the pan is. Yeah. 11:30:37 And once you know where the pan is, then you can do that circling around it to find where the heat is escaping. 11:30:41 But yeah, the gloves work fine for that, too. Lots of different techniques that can be helpful. 11:30:47 Another quick thing that for the oven there's something called oven rack guards, there are pieces of heat resistant, specially design fabric, and you just snap them on the front of each of your 2 oven 11:30:59 racks, and they can stay in the oven a lot of times. 11:31:01 People are like what you can get fabric in the oven. 11:31:06 This kind you can and once they're snapped on the front, it protects your hands. 11:31:10 If you should accidentally touch the front of the oven rack, but they also they're white in color, and most ovens are dark or black. 11:31:19 So if you have some vision, loss it's hard to tell where the front of that rack is, so this tells you where it is. 11:31:28 So. how hot does it get? you know when you're cooking how hot does does the Does the fabric get pretty hot or not? 11:31:33 Not too bad, I suppose, because doesn't there are some metal snaps, but they're kind of tucked inside. But Yeah, it's. This is very similar material that firefighters have in their in their outfit so 11:31:46 it's it's specially designed to take heat and Then you can easily unsnap it, and throw it in your washing machine, or dryer to clean it off. it's really cool. that's how a firefighter 11:31:55 drives the uniform. After washing it they put in the oven. 11:31:57 You have to stick in the old when they just put in the dryer. 11:32:00 Oh, yeah, I guess so. Did they put their turkey in the dryer. 11:32:06 Never go to a fire fight as high. So Thanksgiving, you had a drag off. 11:32:13 Foods done all right. So I want to talk a little bit about just some specific cooking tasks that you might do to prepare your Thanksgiving meal. 11:32:21 A lot of us boil things as we're getting ready to cook you know. 11:32:24 Boiling potatoes or things like that, and it can be tough to tell when water is boiling right. 11:32:30 So. the tendency, I think, is to lean in right. 11:32:34 So you're trying to see if the water's moving or trying to hear if that water is is boiling or moving, but leaning into that hot pot of boiling water is probably not real safe, right? 11:32:49 So there are some ways that can kind of keep you back a little bit, and still let you hear the water. There's a cool little disk. 11:32:56 That's a very low tech it's called a boil alert. Disk it's a little disk made out of ceramic. so it's porous and how this works is you you fill up your pot of 11:33:05 water. Then you put this disk in the water before you turn anything on, so you keep the burner off so you can fill up your water, Touch the pan, put your disk inside, and then you turn on your burner. 11:33:17 And then once the water starts to boil you're going to hear a little rattling noise like just very slight noise like that disk is is moving because of the moving water, and then, when your water's really boiling you really 11:33:31 will hear it kind of like really rattling on the bottom of the pan. 11:33:36 So such a low-tech invention. But it really kind of keeps you back and lets you know that that water is boiling. 11:33:43 And so here's a question so let's say i'm going to boil potatoes I mean. 11:33:49 Usually I would just open up a box of instant potatoes from my microwave. 11:33:53 But let's say i'm making let's say i'm making magic and scratch, which i've never done in my life. 11:33:58 Never it all the time really delicious, so you have to feature mash, retail from scratch. 11:34:03 I've never done never so easy just potatoes and then smash it. 11:34:07 Yeah. and then add some things in like book do you just leave the straight. 11:34:16 There's like no creativity today. Do you leave the boil alert, Pod, do you leave it in there? 11:34:22 Then when you pick your potatoes, or do you supposed to pull it out? 11:34:25 And if so, how yeah, I get that question a lot actually. So yeah, you leave it in there as it's boiling, because it's going to be hot. 11:34:31 The disk will be hot, and then at the end when you go to, you know. strain the water off in a strain, or however you remove the food you leave it in there. 11:34:42 And let it cool off. you can remove it either after it's cooled off, or you can take like a little scoop or something and get it out. 11:34:49 But don't touch it with your hands because it will be really hot. so it's safe to leave in while you cook you definitely. 11:34:54 Yep it's it's food safe yeah that's a nice ceramic flavor to your particular I just well, I can't tell you being blind and eating how many times i've taken a fork full of something I 11:35:04 had no idea, So I just sit down like I eat mashed potatoes. 11:35:09 And I think Sarah, like Jason, cooked this little ceramic flavor. 11:35:19 Other, you know, making sure that your food is cooked all the way, you know, cooking your turkey or your meat. 11:35:25 You want to make sure it's cooked correctly Oh, yeah and safely right. Oh, y'all toe ferkie I just like that. 11:35:33 Are you to Turkey. Yeah, sure that's true you turned up. 11:35:35 Yeah, Well, you know, introduction is never that's where you take All right. 11:35:41 I forget now, Turkey, a turkey and chicken. but I think you stuff. Yeah, what? 11:35:43 What one get stuffed, what the chicken gets stuck in the dark key. Oh, chicken! 11:35:48 Into the turkey, I think, and the duck and then duck into the chicken. it's all 3 of them. 11:35:52 Yeah realize i'm vegetarian I know you that's probably something you'll never have some I thought you maybe at least heard of that. Yeah, I could stuff tofu chicken into tofu turkey and I don't 11:36:03 think they do tofu duckler so i'd like Probably not. Yeah. 11:36:09 So yeah, making sure that your food is cooked all the way is important. 11:36:11 And I think a lot of times people tend, especially with meat. 11:36:13 They tend to overcook it because they're worried about it being undercooked. 11:36:18 So I don't want to do that with you thanksgiving turkey, because you don't want to dry it out for? No, you'll guess you ever saw Christmas national lapoons cream so there are some devices for making 11:36:31 sure it's cooked out the way timers you know always set some sort of a timer when you're cooking. 11:36:37 There's lots of different timers your cell phones have timers which are great because your cell phones are usually on you or nearby you. 11:36:45 I know I have to have mine right by me Did digital assistance again can work really great for setting timers. 11:36:52 What's nice about those is you can ask the digital assistant How much time is left which is very helpful. 11:36:57 I will say as well with the smartphone, if you have your hands. 11:37:01 Free voice assistance set up. Then you can use that basically the same as your That's Amazon likes all of it. 11:37:08 Yeah, exactly, definitely. if you prefer some of the lower tech options. 11:37:13 There are large print timers that you can get this is a great big one. very simple dial. so you just turn it. 11:37:20 It's got tactile markings on it you can feel the numbers has. 11:37:25 I think it has some, not braille, but tactile markings. 11:37:27 And then this one is white numbers on a black background, which again, that makes those numbers kind of stand out a little bit more. 11:37:35 We also have there's other simple timers this is just a basic digital timer where the numbers are slightly raised up. 11:37:43 And then we put some of those bunk dots that we learned about earlier on this timer to make it even more accessible. 11:37:50 Braille timers, too. yep braille there's talking timers. 11:37:54 Look, we have one here that has a I know our power. 11:38:01 Oh, I did have some time on that, So yeah, talking timers can be helpful, too. 11:38:05 So, if you like, some of those lower tech options they're available, but always set some sort of a timer when you're getting back into the kitchen and cooking. 11:38:14 More. There are also talking neat thermometers I don't know if you've ever used one of these before. 11:38:19 But these can be very helpful I I don't use that that kind. 11:38:24 I use the type that connect to your smartphone so I've used I grill before, and now my family for thanks. 11:38:31 Get it out for Thanksgiving my my family give me a present for things for Father's day. 11:38:35 They gave me a new one, called them meter and I think It's. 11:38:38 Me. A. T. V. is a yeah and this one what's so cool about it. 11:38:44 Is it connects to my smartphone, but it also connects to Amazon. 11:38:47 Echo, and so I put it. You stick it into the meat, and then on the app you choose what meet your cooking? 11:38:54 How thick it might be, and then it will tell you when it's done based on the correct temperature. 11:39:01 Oh, that's but then you can also track it But then you can also at the same time ask your Amazon Echo what the temperature is, and how much time is left, and all that. 11:39:10 Too. So So I mean it's a you know a high-tech version of the of the talking cooking timer. 11:39:15 But I have some extra features I like that you don't have to think quite so much like. 11:39:21 So with this one you have to know what's a safe temperature because it's going to tell you what the temperature of the meat is so if you don't know anything about cooking or you know what temperatures should it be you can always 11:39:31 look that up and that you can't leave in either right I mean that's got a plastic instances exactly. 11:39:38 You can walk it in. Yeah, test it and then remove it right away. 11:39:42 Got it, but it's again if you like something simple with just simple buttons. 11:39:45 It has a just 2 buttons really one is your on off button, and it tells you what you're doing the other side of that same button has a fast temperature. 11:39:57 Button, which once you press it, it's going to start beeping, and just telling you it's doing its thing. 11:40:01 And then i'll show you how that works can you take your own temperature with it. 11:40:04 Rose. No, yeah, let's put on your time to get anywhere else. and then on the top, up above is your talking button. 11:40:20 So once you let it go, then you hit the talking button or wait, and it tells you what what the temperature is. 11:40:29 The temperature in this room. It feels very caught me I can't be surprised. 11:40:34 Yeah, who knows it? But it's nice to you know with using these thermometers, too. 11:40:38 You can use the probe as a way to kind of poke around, too, and find the meat that you're trying to test and and search for it, using those you usually sort of like. 11:40:47 I try to find the edge and then yep make make a circle like, not outline it, basically, because then you really get an idea. 11:40:53 Okay, Now, I can stab in the middle exactly so that's the best place to put in into the middle. 11:40:58 I think you are put into the thickness right? Yeah. Yep. 11:41:00 And I do recommend to like once you find kind of where the middle is to poke all the way down until you touch the pan. 11:41:07 But lift it up right away. so because then you know that you're inside the meat. 11:41:13 But you don't want to rest it on the pan because then you'll get the temperature of the panel. 11:41:17 But that tells you that you're inside the thickness part Okay, What's the name of your I think meter me a Yeah, it's either. I think it's er yeah and it's quite it's quite accessible 11:41:29 a little recharger case that it sits in as many of these things you have to be somewhat skillful with you, although if you have a family member that sets it up, and you just want the Amazon echo piece, that could 11:41:44 work. Oh, well, I take that back because I think they have to set the cooking on the app. 11:41:47 You're right, you do need some if you only cook one thing every time. 11:41:49 The same thing. Maybe it would work that's kind of nice to know about a variety of tools, right so like the lower tech up to the higher text. 11:41:57 There's lots of options out there which is nice especially for timers, and we're hoping next year is one of our one of our shows. we'll be going to call his house in Korea is actually gonna do some live barbecuing I've 11:42:08 never grilled tofu before so you're gonna have to have. I've done bean burgers. 11:42:15 Those will be fine black, mean burgers. I did. so. Yeah. 11:42:17 Well, what we're gonna have to we're gonna see what it's like, Yeah, So hopefully, we'll get a live demo of the Meta at that point Oh, that'd be cool. 11:42:27 Yep. excellent other things you're cutting food for your Thanksgiving meal. You'll probably have to cut up some items. 11:42:31 Right. So I just like to interject my wife. The the thing she hates most in life is cutting anything. 11:42:37 Oh, really, yeah, I don't know why she has a deadly kind of obsession. Is she cutting? 11:42:42 Is she afraid of knives, that she just hates something? 11:42:45 She finds. It really boring I mean but it's not like you're coming for 3 h. 11:42:50 It's an activity it takes 10 s I have dialogue can be for for 10 s anytime. 11:42:57 We have a meal with with cuts, vegetables that always like cuts to the most minimum degree, like a cabot, just like cutting half, so she can stick in her mouth. 11:43:10 That is why she became a vegetarian cause she didn't want to let me ever. 11:43:16 But yeah, so caddy Make sure you're safe when you're cutting is important. 11:43:20 There are cutting gloves that you can get this is a cutting glove. 11:43:24 It's lined with stainless steel even though it doesn't look it, or feel like it feels like a comfortable like winter type glove. 11:43:33 But it protects your hand, especially the hand that's holding on to whatever you're going to cut the one that usually. 11:43:37 Yeah. Yeah. so it can be very, very helpful. You can throw this in the washing machine and dryer wash it easily. 11:43:46 Having a nice cutting board is important. Stabilizing Your cutting board is very important, so whatever kind you use, you know, having a nice big one is helpful, so that the food stays on the cutting board. 11:43:57 And then making sure it stays on your surface, either by putting it on a little towel, or you can also get non slip shelf liner and just cut out a little piece to set your board on you don't want that moving 11:44:08 around on you when you're cutting sharp knife to right isn't that the sharper the nice the better to stay for the matter exactly, because with a sharp knife it's going to go through the food much easier you're 11:44:22 not going to have to use as much effort because when you're using effort. 11:44:25 That's when you can split and yeah yourself and adult. 11:44:30 And I make some more dangerous injuries you ever don't remember the commercial. 11:44:34 Do you remember a rose? The your you and I are closer Luke's are too young. 11:44:38 But do you remember the ginsu? 2,000 commercials are the holidays? 11:44:44 So yeah, it used to be a Tv spot it was the ginsu knives, and they'd go on they'd cut a can, and then they'd cut a tomato and it's like who's cutting an aluminum 11:44:51 can look how sharp it is. You can cut a can like That's what I wanted to do. 11:44:58 True. I yeah, you don't want you want a sharp guy Exactly. 11:45:01 And I I do it recommend to, if you are if you haven't cut since losing your vision or you have a lot of that fear which a lot of people can have to get a little bit of training in some of those techniques, too, because 11:45:14 there are some techniques where you can use your sense of touch a little bit more, and making sure that you're not trying to cut too quickly. 11:45:21 Don't be like those shuffs on Tv at first. 11:45:25 You might get to that point. but start out slow and cautious, and take your time and just I want to show you this cutting board, too. 11:45:33 This is a low vision cutting board that's white on one side in black on the other. 11:45:37 So if you have some of that vision, if you're cutting, that white onion, cut it on the black side. bright tomato. cut it on the white side. So it really does stand out a little bit more makes it easier to see and Then there are 11:45:50 adaptive peelers that you can get because for thingsgiving. You're probably going to be peeling potatoes. 11:45:55 Another thing my wife hates to eat potatoes things like that she doesn't like peeling either. 11:46:01 It's a nice feeling. as well, it's like cutting anything. feelings like, just yeah interesting or learning new things here. I know i'm so happy that well, I honestly don't like peeling things either just because yeah, it does take 11:46:15 some time, and Peelers traditional peers are just hard to use. I'm sorry when I peel carrots at the end. 11:46:21 I just have this thin tea like i'm obviously feeling what way? 11:46:31 Too much, either doing it too hard. or too many times so like I got this nice big care in at the end. It's just this thin little might have been for Yeah, don't bother peel in the cows they don't need to be 11:46:41 peeled that's true. off all of the goodnesses in this. That's what they say. 11:46:46 I think I think parents just said that to get kids to yeah because they were lazy, and I with potatoes like if i'm making mashed potatoes I don't peel it because yeah, the 11:46:55 nutrients are in the skins and as long as you wash it nicely. 11:46:59 It's fine but if you are choosing to peel wanting to peel what makes an adaptive peeler versus just a normal pillar, what's the difference? 11:47:07 So it's an unknown peeler has a handle that you hold on to. 11:47:11 And then the sharp part comes off of the end of it so Sometimes it's hard to tell where that blade is. 11:47:16 It's kind of out in space out in front of you so it's hard to line that up with the potato, or whatever you're peeling the adaptive peeler it's called a palm peeler so 11:47:25 you wear it kind of like a ring Oh, it's blended in a little bit with my background, because it's great look at this. 11:47:34 You wear it like a ring on your usually your middle finger, and then kind of slide it down your hand, and then the blade is on the inside of your hand, on your palm. 11:47:43 Oh, so then, you're kind of yeah rubbing it almost okay. Exactly. so. 11:47:49 You always know where that blade is, and you also get a lot more feedback as you're doing that, so you can feel like how the peelings are coming off. 11:47:56 You can also use your fingers to feel what's the peeled side, or what's the unpeeled Sides, you don't get that skinny carrot like you always get gonna say you are 100% getting one of those from 11:48:08 me for Christmas. I can't wait yeah i'm ready to Palm Peel. 11:48:12 I'm gonna get you to seeking a woman either hand and That's that. 11:48:17 Sounds like it's a instead of freddie kruger exactly a new appeal. 11:48:20 They're walking around where the face of feeling well I like I bought one for myself, because my son likes to cook in the kitchen. 11:48:30 So it's a nice kind of a safer one for him to use, and then my mom has arthritis. so peeling is difficult. 11:48:37 So this is a lot easier to use. if you have some physical issues of your home. 11:48:42 I'm surprised. I haven't invented something where you can just drop into food that it just peels it for like spins. or i'm saying like, yeah, there might be some gadget out there that does something like, that Oh. 11:48:51 Yeah. So yeah, we were we've cooked all of our food. 11:48:56 So then, at the end of your thanksgiving, you want to eat it right? so? 11:48:59 No, just throw it away. You just wanna look at it I'm Just okay. 11:49:02 Throw it away at the end, throwing away most of the food I cook now, because hits most, because it's not edible. So you know, when you sit down at your table making sure that you can identify your food and your table studying 11:49:19 is important. if you have some vision bringing in some good contrast is important. 11:49:24 So a placement is a great thing to have, because you can choose place mats. 11:49:28 Oh, I have a green placement let's see through so having a placement that has some good contrasting color with your tableware. 11:49:38 So if you have a white plate having a dark placement, I like placements, too, that have some texture to them, so you can really feel where your space is using plates that are have raised up edges on them. 11:49:51 So that the food doesn't fall off your plate is important. That raised up edge also gives you something to push your food up against, so that you can get it on your utensil easier and up to your mouth. 11:50:03 You may also be going over to people's houses where you're not comfortable or familiar with their table setting as well. 11:50:11 So one method you can use to get familiar with where things are on your table. 11:50:16 It's called the low and slow method and all it is is keeping your hands low so like touching the table and moving them slowly around the table to get, you know, an idea of where things are laid out on your table without knocking 11:50:29 them over. So instead of reaching across and knocking over your wine glass, moving it slowly. 11:50:35 Yeah, I would imagine one of my greatest fears would be knocking over a drink, because I especially like with something like a wine glass. 11:50:42 Yeah, it could be very easy to do, because yeah, weight distribution Exactly. 11:50:46 We just had a dining in the dark fundraising event last week, and that was It's one of the kind of the tips we give is you got room of 250 people who have blindfolded themselves. 11:50:57 And trying to find wine, and water glasses yeah just keeping slowing, and then putting it back where you found, or even if it's not where you found, just make sure you're always putting it back in the same spot I find sometimes 11:51:06 if I forget to do that, i'll eat and then maybe I put my fork in it, i'm feeling it's a little messy from eating, so I don't want to just set it right down so I put it on the edge of 11:51:15 my plate. but then it kind of gets pulled into the plate. 11:51:18 If you're eating with the food and now, you look for your fork, and I got to dig your hands. And yeah, so just putting it back each time is Yes, exactly yeah, yeah, And then also like throughout the eating process you may have to just continue to 11:51:31 use that low and slow method, because yeah, things get moved around on you as you're eating, But yeah, those are some good little tips. 11:51:40 One other gadget I want to show you if you're trying to pour some drinks pour your holiday drinks. 11:51:47 Pouring can be tricky with vision loss. I do recommend pouring over like a tray or the sink. 11:51:54 So if you do spill it catches that there's lots of different ways that you can pour effectively, though one is to when you're pouring into a cup always line up what you're pouring from 11:52:05 the continue pointing from up to the cup so they're actually touching. So you can feel them so don't pour up in space. You don't know where that liquid is going so make sure they're 11:52:15 touching you can also stick your finger inside the cup when you're pouring as long as it's for you, and not for somebody else. 11:52:22 That's gross. But you can't stick your finger inside? What if it's a close family member Is I accept something that I think you ask them, Hey, Do you want to taste my finger and that They're like 11:52:34 no problem hands before. so don't you I mean I just drink right on the bottle like I don't even pardon in a cup that's not a good solution. Well, again, that's probably not the best solution but as 11:52:48 long as I don't mind yeah always I got to sit down for dinner, and I have a whole gallon of milk all over either. 11:52:59 So needs a repell it's right but as you're pouring to. you can notice differences in the weight of the cop. 11:53:08 The sound. A lot of times you can hear when it's filling. but if you're pouring like a hot drink, you don't want to stick your finger inside the cup, so there are devices that can be helpful 11:53:18 This is called the liquid level indicator. It has some metal prongs. 11:53:23 You hang it on the top rim of your cup with the prongs facing down inside the cup, and that it's operated by battery. and so you pour like you, like I just said with touching the 11:53:33 cup with your container. Listen to those audio cues. 11:53:37 When the liquid touches the metal prongs the device is going to make a sound something like that where it's beeping, and that tells you to stop pouring, and so it leaves a little bit of space at the top of 11:53:49 the cup, which is nice, so if you're in your hot drinks, your hot tuties and tea and coffee. 11:53:56 It's a great tool to use for that awesome Well, that's some fantastic tips there. 11:54:02 Yeah. and I feel like everybody now is going to be safer and more productive. 11:54:06 And what's the other word I used not tastier yeah he said. tasteful. 11:54:11 Yeah all day's. Fourth: thank you I feel like i'm yeah, I feel like going to excuses. now. 11:54:18 I feel like when I go to my wife's aunt's house, who makes all the food i'll be able to give her some pointers. 11:54:25 You can potatoes. Okay, yeah, oil. Yeah, you really need to be doing that. I will tell you right now. 11:54:32 I will make I will make. I will bring them in excellent with broccoli. 11:54:36 Okay, i'm slightly scared, but also looking for great. But now those are some fantastic tips whereas so thank you very much. 11:54:43 Yeah, and we hope everybody has a wonderful thanksgiving because in 2 weeks time we won't be here. 11:54:47 Yeah, We're off for Thanksgiving our next one so we're back in December. 11:54:52 Yeah fall. Is it the year it is with Sam? We will be returning with some Cv. 11:54:59 From the blind life to do a end of year. wrap up on assistive technology that we've used this year that we like, and that should be fun usually is a good left with some that sounds fun Yeah, for thanksgiving I will be in England 11:55:10 Now, Calli, do you know what I will be eating for? 11:55:14 Thanksgiving in England. any ideas well you're vegetarian Hmm! 11:55:21 So it will not be any kind of meat product, toe food, chicken, to toe chicken? 11:55:26 The answer is so because we don't celebrate thanksgiving so I felt like, Yeah, it was a trick question. 11:55:35 You're gonna eat something you will be eating thanksgiving I'm gonna make a i'm gonna make it specifically like I'm gonna fast on that day. 11:55:42 Now. No, I was not like a lot of work, just despite me. 11:55:46 I mean you hear the one suffering i'm gonna do that everybody we have a Youtube channel. 11:55:51 If you would care to go. There is Youtube com ford slash in no, it's not. 11:55:56 It is. wait. No, it is no Youtube com vision, forward tech connects. Thank you. 11:56:03 Youtube com vision for tech connects. We currently have a video up on the Arcs vision which we did to a tech talk. 11:56:12 So I like to connect live on as well the last one. 11:56:13 Yeah, Yeah, But if you were on Youtube, you couldn't hear it no. 11:56:18 If you want to check out the video, for sure it's a condensed video showing some of the features and with a few jokes thrown in there, so feel free to check that out. 11:56:25 And please do like and subscribe and hit the notification spell and all of that stuff as well, and we'll have a video releasing the weekend. 11:56:31 Thanks. no, we won't the weekend after the week after. No. the weekend Thanksgiving will have a video drop dropping, dropping. 11:56:38 That one's a flashback to 1,992. Yeah. 11:56:42 And a piece of assistive technology from 1,992 was a fun video. 11:56:45 I think it's turned out well, yeah it's a good fun. Little comparison between some modern devices versus some older ones, whereas if people need some cooking tips direct in person what is the best way to reach you 11:56:58 they can just call our main number main phone number 4, 1, 4, 6, 1, 5, 0, 1 0, 0. 11:57:05 They can ask to speak with Eli who's our program assistant, and then he can help get people started. 11:57:12 So I do one on one training in not only cooking skills, but other areas of daily living, cleaning skills. 11:57:20 Taking your medication, getting dressed, identifying items, lots of different areas. 11:57:25 But yeah, get in touch with Eli to get the ball rolling on, setting up some some training cool. 11:57:32 All right. Well, with that being sex. thank you. everybody, for joining us again. 11:57:34 Have a wonderful thanksgiving, and we will look forward to seeing you in 4 weeks time. 11:57:39 Thank you, Bye for now. Hi! Episode Notes Notes go here Find out more at https://techconnectlive.pinecast.co This podcast is powered by Pinecast.

About AmyAmy Tobey has worked in tech for more than 20 years at companies of every size, working with everything from kernel code to user interfaces. These days she spends her time building an innovative Site Reliability Engineering program at Equinix, where she is a principal engineer. When she's not working, she can be found with her nose in a book, watching anime with her son, making noise with electronics, or doing yoga poses in the sun.Links Referenced: Equinix: https://metal.equinix.com Twitter: https://twitter.com/MissAmyTobey TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Welcome to Screaming in the Cloud, I'm Corey Quinn, and this episode is another one of those real profiles in shitposting type of episodes. I am joined again from a few months ago by Amy Tobey, who is a Senior Principal Engineer at Equinix, back for more. Amy, thank you so much for joining me.Amy: Welcome. To your show. [laugh].Corey: Exactly. So, one thing that we have been seeing a lot over the past year, and you struck me as one of the best people to talk about what you're seeing in the wilderness perspective, has been the idea of cloud repatriation. It started off with something that came out of Andreessen Horowitz toward the start of the year about the trillion-dollar paradox, how, at a certain point of scale, repatriating to a data center is the smart and right move. And oh, my stars that ruffle some feathers for people?Amy: Well, I spent all this money moving to the cloud. That was just mean.Corey: I know. Why would I want to leave the cloud? I mean, for God's sake, my account manager named his kid after me. Wait a minute, how much am I spending on that? Yeah—Amy: Good question.Corey: —there is that ever-growing problem. And there have been the examples that people have given of Dropbox classically did a cloud repatriation exercise, and a second example that no one can ever name. And it seems like okay, this might not necessarily be the direction that the industry is going. But I also tend to not be completely naive when it comes to these things. And I can see repatriation making sense on a workload-by-workload basis.What that implies is that yeah, but a lot of other workloads are not going to be going to a data center. They're going to stay in a cloud provider, who would like very much if you never read a word of this to anyone in public.Amy: Absolutely, yeah.Corey: So, if there are workloads repatriating, it would occur to me that there's a vested interest on the part of every major cloud provider to do their best to, I don't know if saying suppress the story is too strongly worded, but it is directionally what I mean.Amy: They aren't helping get the story out. [laugh].Corey: Yeah, it's like, “That's a great observation. Could you maybe shut the hell up and never make it ever again in public, or we will end you?” Yeah. Your Amazon. What are you going to do, launch a shitty Amazon Basics version of what my company does? Good luck. Have fun. You're probably doing it already.But the reason I want to talk to you on this is a confluence of a few things. One, as I mentioned back in May when you were on the show, I am incensed and annoyed that we've been talking for as long as we have, and somehow I never had you on the show. So, great. Come back, please. You're always welcome here. Secondly, you work at Equinix, which is, effectively—let's be relatively direct—it is functionally a data center as far as how people wind up contextualizing this. Yes, you have higher level—Amy: Yeah I guess people contextualize it that way. But we'll get into that.Corey: Yeah, from the outside. I don't work there, to be clear. My talking points don't exist for this. But I think of oh, Equinix. Oh, that means you basically have a colo or colo equivalent. The pricing dynamics have radically different; it looks a lot closer to a data center in my imagination than it does a traditional public cloud. I would also argue that if someone migrates from AWS to Equinix, that would be viewed—arguably correctly—as something of a repatriation. Is that directionally correct?Amy: I would argue incorrectly. For Metal, right?Corey: Ah.Amy: So, Equinix is a data center company, right? Like that's why everybody knows us as. Equinix Metal is a bare metal primitive service, right? So, it's a lot more of a cloud workflow, right, except that you're not getting the rich services that you get in a technically full cloud, right? Like, there's no RDS; there's no S3, even. What you get is bare metal primitives, right? With a really fast network that isn't going to—Corey: Are you really a cloud provider without some ridiculous machine-learning-powered service that's going to wind up taking pictures, perform incredibly expensive operations on it, and then return something that's more than a little racist? I mean, come on. That's not—you're not a cloud until you can do that, right?Amy: We can do that. We have customers that do that. Well, not specifically that, but um—Corey: Yeah, but they have to build it themselves. You don't have the high-level managed service that basically serves as, functionally, bias laundering.Amy: Yeah, you don't get it in a box, right? So, a lot of our customers are doing things that are unique, right, that are maybe not exactly fit into the cloud well. And it comes back down to a lot of Equinix's roots, which is—we talk but going into the cloud, and it's this kind of abstract environment we're reaching for, you know, up in the sky. And it's like, we don't know where it is, except we have regions that—okay, so it's in Virginia. But the rule of real estate applies to technology as often as not, which is location, location, location, right?When we're talking about a lot of applications, a challenge that we face, say in gaming, is that the latency from the customer, so that last mile to your data center, can often be extremely important, right, so a few milliseconds even. And a lot of, like, SaaS applications, the typical stuff that really the cloud was built on, 10 milliseconds, 50 milliseconds, nobody's really going to notice that, right? But in a gaming environment or some very low latency application that needs to run extremely close to the customer, it's hard to do that in the cloud. They're building this stuff out, right? Like, I see, you know, different ones [unintelligible 00:05:53] opening new regions but, you know, there's this other side of the cloud, which is, like, the edge computing thing that's coming alive, and that's more where I think about it.And again, location, location, location. The speed of light is really fast, but as most of us in tech know, if you want to go across from the East Coast to the West Coast, you're talking about 80 milliseconds, on average, right? I think that's what it is. I haven't checked in a while. Yeah, that's just basic fundamental speed of light. And so, if everything's in us-east-1—and this is why we do multi-region, sometimes—the latency from the West Coast isn't going to be great. And so, we run the application on both sides.Corey: It has improved though. If you want to talk old school things that are seared into my brain from over 20 years ago, every person who's worked in data centers—or in technology, as a general rule—has a few IP addresses seared. And the one that I've always had on my mind was 130.111.32.11. Kind of arbitrary and ridiculous, but it was one of the two recursive resolvers provided at the University of Maine where I had my first help desk job.And it lives on-prem, in Maine. And generally speaking, I tended to always accept that no matter where I was—unless I was in a data center somewhere—it was about 120 milliseconds. And I just checked now; it is 85 and change from where I am in San Francisco. So, the internet or the speed of light have improved. So, good for whichever one of those it was. But yeah, you've just updated my understanding of these things. All of this is, which is to say, yes, latency is very important.Amy: Right. Let's forget repatriation to really be really honest. Even the Dropbox case or any of them, right? Like, there's an economic story here that I think all of us that have been doing cloud work for a while see pretty clearly that maybe not everybody's seeing that—that's thinking from an on-prem kind of situation, which is that—you know, and I know you do this all the time, right, is, you don't just look at the cost of the data center and the servers and the network, the technical components, the bill of materials—Corey: Oh, lies, damned lies, and TCO analyses. Yeah.Amy: —but there's all these people on top of it, and the organizational complexity, and the contracts that you got to manage. And it's this big, huge operation that is incredibly complex to do well that is almost nobody's business. So the way I look at this, right, and the way I even talk to customers about it is, like, “What is your produ—” And I talk to people internally about this way? It's like, “What are you trying to build?” “Well, I want to build a SaaS.” “Okay. Do you need data center expertise to build a SaaS?” “No.” “Then why the hell are you putting it in a data center?” Like we—you know, and speaking for my employer, right, like, we have Equinix Metal right here. You can build on that and you don't have to do all the most complex part of this, at least in terms of, like, the physical plant, right? Like, right, getting a bare metal server available, we take care of all of that. Even at the primitive level, where we sit, it's higher level than, say, colo.Corey: There's also the question of economics as it ties into it. It's never just a raw cost-of-materials type of approach. Like, my original job in a data center was basically to walk around and replace hard drives, and apparently, to insult people. Now, the cloud has taken one of those two aspects away, and you can follow my Twitter account and figure out which one of those two it is, but what I keep seeing now is there is value to having that task done, but in a cloud environment—and Equinix Metal, let's be clear—that has slipped below the surface level of awareness. And well, what are the economic implications of that?Well, okay, you have a whole team of people at large companies whose job it is to do precisely that. Okay, we're going to upskill them and train them to use cloud. Okay. First, not everyone is going to be capable or willing to make that leap from hard drive replacement to, “Congratulations and welcome to JavaScript. You're about to hate everything that comes next.”And if they do make that leap, their baseline market value—by which I mean what the market is willing to pay for them—approximately will double. And whether they wind up being paid more by their current employer or they take a job somewhere else with those skills and get paid what they are worth, the company still has that economic problem. Like it or not, you will generally get what you pay for whether you want to or not; that is the reality of it. And as companies are thinking about this, well, what gets into the TCO analysis and what doesn't, I have yet to see one where the outcome was not predetermined. They're less, let's figure out in good faith whether it's going to be more expensive to move to the cloud, or move out of the cloud, or just burn the building down for insurance money. The outcome is generally the one that the person who commissioned the TCO analysis wants. So, when a vendor is trying to get you to switch to them, and they do one for you, yeah. And I'm not saying they're lying, but there's so much judgment that goes into this. And what do you include and what do you not include? That's hard.Amy: And there's so many hidden costs. And that's one of the things that I love about working at a cloud provider is that I still get to play with all that stuff, and like, I get to see those hidden costs, right? Like you were talking about the person who goes around and swaps out the hard drives. Or early in my career, right, I worked with someone whose job it was this every day, she would go into data center, she'd swap out the tapes, you know, and do a few things other around and, like, take care of the billing system. And that was a job where it was kind of going around and stewarding a whole bunch of things that kind of kept the whole machine running, but most people outside of being right next to the data center didn't have any idea that stuff even happen, right, that went into it.And so, like you were saying, like, when you go to do the TCO analysis, I mean, I've been through this a couple of times prior in my career, where people will look at it and go like, “Well, of course we're not going to list—we'll put, like, two headcount on there.” And it's always a lie because it's never just to headcount. It's never just the network person, or the SRE, or the person who's racking the servers. It's also, like, finance has to do all this extra work, and there's all the logistic work, and there is just so much stuff that just is really hard to include. Not only do people leave it out, but it's also just really hard for people to grapple with the complexity of all the things it takes to run a data center, which is, like, one of the most complex machines on the planet, any single data center.Corey: I've worked in small-scale environments, maybe a couple of mid-sized ones, but never the type of hyperscale facility that you folks have, which I would say is if it's not hyperscale, it's at least directionally close to it. We're talking thousands of servers, and hundreds of racks.Amy: Right.Corey: I've started getting into that, on some level. Now, I guess when we say ‘hyperscale,' we're talking about AWS-size things where, oh, that's a region and it's going to have three dozen data center facilities in it. Yeah, I don't work in places like that because honestly, have you met me? Would you trust me around something that's that critical infrastructure? No, you would not, unless you have terrible judgment, which means you should not be working in those environments to begin with.Amy: I mean, you're like a walking chaos exercise. Maybe I would let you in.Corey: Oh, I bring my hardware destruction aura near anything expensive and things are terrible. It's awful. But as I looked at the cloud, regardless of cloud, there is another economic element that I think is underappreciated, and to be fair, this does, I believe, apply as much to Equinix Metal as it does to the public hyperscale cloud providers that have problems with naming things well. And that is, when you are provisioning something as a customer of one of these places, you have an unbounded growth problem. When you're in a data center, you are not going to just absentmindedly sign an $8 million purchase order for new servers—you know, a second time—and then that means you're eventually run out of power, space, places to put things, and you have to go find it somewhere.Whereas in cloud, the only limit is basically your budget where there is no forcing function that reminds you to go and clean up that experiment from five years ago. You have people with three petabytes of data they were using for a project, but they haven't worked there in five years and nothing's touched it since. Because the failure mode of deleting things that are important, or disasters—Amy: That's why Glacier exists.Corey: Oh, exactly. But that failure mode of deleting things that should not be deleted are disastrous for a company, whereas if you've leave them there, well, it's only money. And there's no forcing function to do that, which means you have this infinite growth problem with no natural limit slash predator around it. And that is the economic analysis that I do not see playing out basically anywhere. Because oh, by the time that becomes a problem, we'll have good governance in place. Yeah, pull the other one. It has bells on it.Amy: That's the funny thing, right, is a lot of the early drive in the cloud was those of us who wanted to go faster and we were up against the limitations of our data centers. And then we go out and go, like, “Hey, we got this cloud thing. I'll just, you know, put the credit card in there and I'll spin up a few instances, and ‘hey, I delivered your product.'” And everybody goes, “Yeah, hey, happy.” And then like you mentioned, right, and then we get down the road here, and it's like, “Oh, my God, how much are we spending on this?”And then you're in that funny boat where you have both. But yeah, I mean, like, that's just typical engineering problem, where, you know, we have to deal with our constraints. And the cloud has constraints, right? Like when I was at Netflix, one of the things we would do frequently is bump up against instance limits. And then we go talk to our TAM and be like, “Hey, buddy. Can we have some more instance limit?” And then take care of that, right?But there are some bounds on that. Of course, in the cloud providers—you know, if I have my cloud provider shoes on, I don't necessarily want to put those limits to law because it's a business, the business wants to hoover up all the money. That's what businesses do. So, I guess it's just a different constraint that is maybe much too easy to knock down, right? Because as you mentioned, in a data center or in a colo space, I outgrow my cage and I filled up all that space I have, I have to either order more space from my colo provider, I expand to the cloud, right?Corey: The scale I was always at, the limit was not the space because I assure you with enough shoving all things are possible. Don't believe me? Look at what people are putting in the overhead bin on any airline. Enough shoving, you'll get a Volkswagen in there. But it was always power constrained is what I dealt with it. And it's like, “Eh, they're just being conservative.” And the whole building room dies.Amy: You want blade servers because that's how you get blade servers, right? That movement was about bringing the density up and putting more servers in a rack. You know, there were some management stuff and [unintelligible 00:16:08], but a lot of it was just about, like, you know, I remember I'm picturing it, right—Corey: Even without that, I was still power constrained because you have to remember, a lot of my experiences were not in, shall we say, data center facilities that you would call, you know, good.Amy: Well, that brings up a fun thing that's happening, which is that the power envelope of servers is still growing. The newest Intel chips, especially the ones they're shipping for hyperscale and stuff like that, with the really high core counts, and the faster clock speeds, you know, these things are pulling, like, 300 watts. And they also have to egress all that heat. And so, that's one of the places where we're doing some innovations—I think there's a couple of blog posts out about it around—like, liquid cooling or multimode cooling. And what's interesting about this from a cloud or data center perspective, is that the tools and skills and everything has to come together to run a, you know, this year's or next year's servers, where we're pushing thousands of kilowatts into a rack. Thousands; one rack right?The bar to actually bootstrap and run this stuff successfully is rising again, compared to I take my pizza box servers, right—and I worked at a gaming company a long time ago, right, and they would just, like, stack them on the floor. It was just a stack of servers. Like, they were in between the rails, but they weren't screwed down or anything, right? And they would network them all up. Because basically, like, the game would spin up on the servers and if they died, they would just unplug that one and leave it there and spin up another one.It was like you could just stack stuff up and, like, be slinging cables across the data center and stuff back then. I wouldn't do it that way now, but when you add, say liquid cooling and some of these, like, extremely high power situations into the mix, now you need to have, for example, if you're using liquid cooling, you don't want that stuff leaking, right? And so, it's good as the pressure fittings and blind mating and all this stuff that's coming around gets, you still have that element of additional training, and skill, and possibility for mistakes.Corey: The thing that I see as I look at this across the space is that, on some level, it's gotten harder to run a data center than it ever did before. Because again, another reason I wanted to have you on this show is that you do not carry a quota. Although you do often carry the conversation, when you have boring people around you, but quotas, no. You are not here selling things to people. You're not actively incentivized to get people to see things a certain way.You are very clearly an engineer in the right ways. I will further point out though, that you do not sound like an engineer, by which I mean, you're going to basically belittle people, in many cases, in the name of being technically correct. You're a human being with a frickin soul. And believe me, it is noticed.Amy: I really appreciate that. If somebody's just listening to hearing my voice and in my name, right, like, I have a low voice. And in most of my career, I was extremely technical, like, to the point where you know, if something was wrong technically, I would fight to the death to get the right technical solution and maybe not see the complexity around the decisions, and why things were the way they were in the way I can today. And that's changed how I sound. It's changed how I talk. It's changed how I look at and talk about technology as well, right? I'm just not that interested in Kubernetes. Because I've kind of started looking up the stack in this kind of pursuit.Corey: Yeah, when I say you don't sound like an engineer, I am in no way shape or form—Amy: I know.Corey: —alluding in any respect to your technical acumen. I feel the need to clarify that statement for people who might be listening, and say, “Hey, wait a minute. Is he being a shithead?” No.Amy: No, no, no.Corey: Well, not the kind you're worried I'm being anyway; I'm a different breed of shithead and that's fine.Amy: Yeah, I should remember that other people don't know we've had conversations that are deeply technical, that aren't on air, that aren't context anybody else has. And so, like, I bring that deep technical knowledge, you know, the ability to talk about PCI Express, and kilovolts [unintelligible 00:19:58] rack, and top-of-rack switches, and network topologies, all of that together now, but what's really fascinating is where the really big impact is, for reliability, for security, for quality, the things that me as a person, that I'm driven by—products are cool, but, like, I like them to be reliable; that's the part that I like—really come down to more leadership, and business acumen, and understanding the business constraints, and then being able to get heard by an audience that isn't necessarily technical, that doesn't necessarily understand the difference between PCI, PCI-X, and PCI Express. There's a difference between those. It doesn't mean anything to the business, right, so when we want to go and talk about why are we doing, for example, multi-region deployment of our application? If I come in and say, “Well, because we want to use Raft.” That's going to fall flat, right?The business is going to go, “I don't care about Raft. What does that have to do with my customers?” Which is the right question to always ask. Instead, when I show up and say, “Okay, what's going on here is we have this application sits in a single region—or in a single data center or whatever, right? I'm using region because that's probably what most of the people listening understand—you know, so I put my application in a single region and it goes down, our customers are going to be unhappy. We have the alternative to spend, okay, not a little bit more money, probably a lot more money to build a second region, and the benefit we will get is that our customers will be able to access the service 24x7, and it will always work and they'll have a wonderful experience. And maybe they'll keep coming back and buy more stuff from us.”And so, when I talk about it in those terms, right—and it's usually more nuanced than that—then I start to get the movement at the macro level, right, in the systemic level of the business in the direction I want it to go, which is for the product group to understand why reliability matters to the customer, you know? For the individual engineers to understand why it matters that we use secure coding practices.[midroll 00:21:56]Corey: Getting back to the reason I said that you are not quota-carrying and you are not incentivized to push things in a particular way is that often we'll meet zealots, and I've never known you to be one, you have always been a strong advocate for doing the right thing, even if it doesn't directly benefit any given random employer that you might have. And as a result, one of the things that you've said to me repeatedly is if you're building something from scratch, for God's sake, put it in cloud. What is wrong with you? Do that. The idea of building it yourself on low-lying, underlying primitives for almost every modern SaaS style workload, there's no reason to consider doing something else in almost any case. Is that a fair representation of your position on this?Amy: It is. I mean, the simpler version right, “Is why the hell are you doing undifferentiated lifting?” Right? Things that don't differentiate your product, why would you do it?Corey: The thing that this has empowered then is I can build an experiment tonight—I don't have to wait for provisioning and signed contracts and do all the rest. I can spend 25 cents and get the experiment up and running. If it takes off, though, it has changed how I move going forward as well because there's no difference in the way that there was back when we were in data centers. I'm going to try and experiment I'm going to run it in this, I don't know, crappy Raspberry Pi or my desktop or something under my desk somewhere. And if it takes off and I have to scale up, I got to do a giant migration to real enterprise-grade hardware. With cloud, you are getting all of that out of the box, even if all you're doing with it is something ridiculous and nonsensical.Amy: And you're often getting, like, ridiculously better service. So, 20 years ago, if you and I sat down to build a SaaS app, we would have spun up a Linux box somewhere in a colo, and we would have spun up Apache, MySQL, maybe some Perl or PHP if we were feeling frisky. And the availability of that would be one machine could do, what we could handle in terms of one MySQL instance. But today if I'm spinning up a new stack for some the same kind of SaaS, I'm going to probably deploy it into an ASG, I'm probably going to have some kind of high availability database be on it—and I'm going to use Aurora as an example—because, like, the availability of an Aurora instance, in terms of, like, if I'm building myself up with even the very best kit available in databases, it's going to be really hard to hit the same availability that Aurora does because Aurora is not just a software solution, it's also got a team around it that stewards that 24/7. And it continues to evolve on its own.And so, like, the base, when we start that little tiny startup, instead of being that one machine, we're actually starting at a much higher level of quality, and availability, and even security sometimes because of these primitives that were available. And I probably should go on to extend on the thought of undifferentiated lifting, right, and coming back to the colo or the edge story, which is that there are still some little edge cases, right? Like I think for SaaS, duh right? Like, go straight to. But there are still some really interesting things where there's, like, hardware innovations where they're doing things with GPUs and stuff like that.Where the colo experience may be better because you're trying to do, like, custom hardware, in which case you are in a colo. There are businesses doing some really interesting stuff with custom hardware that's behind an application stack. What's really cool about some of that, from my perspective, is that some of that might be sitting on, say, bare metal with us, and maybe the front-end is sitting somewhere else. Because the other thing Equinix does really well is this product we call a Fabric which lets us basically do peering with any of the cloud providers.Corey: Yeah, the reason, I guess I don't consider you as a quote-unquote, “Cloud,” is first and foremost, rooted in the fact that you don't have a bandwidth model that is free and grass and criminally expensive to send it anywhere that isn't to you folks. Like, are you really a cloud if you're not just gouging the living piss out of your customers every time they want to send data somewhere else?Amy: Well, I mean, we like to say we're part of the cloud. And really, that's actually my favorite feature of Metal is that you get, I think—Corey: Yeah, this was a compliment, to be very clear. I'm a big fan of not paying 1998 bandwidth pricing anymore.Amy: Yeah, but this is the part where I get to do a little bit of, like, showing off for Metal a little bit, in that, like, when you buy a Metal server, there's different configurations, right, but, like, I think the lowest one, you have dual 10 Gig ports to the server that you can get either in a bonded mode so that you have a single 20 Gig interface in your operating system, or you can actually do L3 and you can do BGP to your server. And so, this is a capability that you really can't get at all on the other clouds, right? This lets you do things with the network, not only the bandwidth, right, that you have available. Like, you want to stream out 25 gigs of bandwidth out of us, I think that's pretty doable. And the rates—I've only seen a couple of comparisons—are pretty good.So, this is like where some of the business opportunities, right—and I can't get too much into it, but, like, this is all public stuff I've talked about so far—which is, that's part of the opportunity there is sitting at the crossroads of the internet, we can give you a server that has really great networking, and you can do all the cool custom stuff with it, like, BGP, right? Like, so that you can do Anycast, right? You can build Anycast applications.Corey: I miss the days when that was a thing that made sense.Amy: [laugh].Corey: I mean that in the context of, you know, with the internet and networks. These days, it always feels like the network engineering as slipped away within the cloud because you have overlays on top of overlays and it's all abstractions that are living out there right until suddenly you really need to know what's going on. But it has abstracted so much of this away. And that, on some level, is the surprise people are often in for when they wind up outgrowing the cloud for a workload and wanting to move it someplace that doesn't, you know, ride them like naughty ponies for bandwidth. And they have to rediscover things that we've mostly forgotten about.I remember having to architect significantly around the context of hard drive failures. I know we've talked about that a fair bit as a thing, but yeah, it's spinning metal, it throws off heat and if you lose the wrong one, your data is gone and you now have serious business problems. In cloud, at least AWS-land, that's not really a thing anymore. The way EBS is provisioned, there's a slight tick in latency if you're looking at just the right time for what I think is a hard drive failure, but it's there. You don't have to think about this anymore.Migrate that workload to a pile of servers in a colo somewhere, guess what? Suddenly your reliability is going to decrease. Amazon, and the other cloud providers as well, have gotten to a point where they are better at operations than you are at your relatively small company with your nascent sysadmin team. I promise. There is an economy of scale here.Amy: And it doesn't have to be good or better, right? It's just simply better resourced—Corey: Yeah.Amy: Than most anybody else can hope. Amazon can throw a billion dollars at it and never miss it. In most organizations out there, you know, and most of the especially enterprise, people are scratching and trying to get resources wherever they can, right? They're all competing for people, for time, for engineering resources, and that's one of the things that gets freed up when you just basically bang an API and you get the thing you want. You don't have to go through that kind of old world internal process that is usually slow and often painful.Just because they're not resourced as well; they're not automated as well. Maybe they could be. I'm sure most of them could, in theory be, but we come back to undifferentiated lifting. None of this helps, say—let me think of another random business—Claire's, whatever, like, any of the shops in the mall, they all have some kind of enterprise behind them for cash processing and all that stuff, point of sale, none of this stuff is differentiating for them because it doesn't impact anything to do with where the money comes in. So again, we're back at why are you doing this?Corey: I think that's also the big challenge as well, when people start talking about repatriation and talking about this idea that they are going to, oh, that cloud is too expensive; we're going to move out. And they make the economics work. Again, I do firmly believe that, by and large, businesses do not intentionally go out and make poor decisions. I think when we see a company doing something inscrutable, there's always context that we're missing, and I think as a general rule of thumb, that at these companies do not hire people who are fools. And there are always constraints that they cannot talk about in public.My general position as a consultant, and ideally as someone who aspires to be a decent human being, is that when I see something I don't understand, I assume that there's simply a lack of context, not that everyone involved in this has been foolish enough to make giant blunders that I can pick out in the first five seconds of looking at it. I'm not quite that self-confident yet.Amy: I mean, that's a big part of, like, the career progression into above senior engineer, right, is, you don't get to sit in your chair and go, like, “Oh, those dummies,” right? You actually have—I don't know about ‘have to,' but, like, the way I operate now, right, is I remember in my youth, I used to be like, “Oh, those business people. They don't know, nothing. Like, what are they doing?” You know, it's goofy what they're doing.And then now I have a different mode, which is, “Oh, that's interesting. Can you tell me more?” The feeling is still there, right? Like, “Oh, my God, what is going on here?” But then I get curious, and I go, “So, how did we get here?” [laugh]. And you get that story, and the stories are always fascinating, and they always involve, like, constraints, immovable objects, people doing the best they can with what they have available.Corey: Always. And I want to be clear that very rarely is it the right answer to walk into a room and say, look at the architecture and, “All right, what moron built this?” Because always you're going to be asking that question to said moron. And it doesn't matter how right you are, they're never going to listen to another thing out of your mouth again. And have some respect for what came before even if it's potentially wrong answer, well, great. “Why didn't you just use this service to do this instead?” “Yeah, because this thing predates that by five years, jackass.”There are reasons things are the way they are, if you take any architecture in the world and tell people to rebuild it greenfield, almost none of them would look the same as they do today because we learn things by getting it wrong. That's a great teacher, and it hurts. But it's also true.Amy: And we got to build, right? Like, that's what we're here to do. If we just kind of cycle waiting for the perfect technology, the right choices—and again, to come back to the people who built it at the time used—you know, often we can fault people for this—used the things they know or the things that are nearby, and they make it work. And that's kind of amazing sometimes, right?Like, I'm sure you see architectures frequently, and I see them too, probably less frequently, where you just go, how does this even work in the first place? Like how did you get this to work? Because I'm looking at this diagram or whatever, and I don't understand how this works. Maybe that's a thing that's more a me thing, like, because usually, I can look at a—skim over an architecture document and be, like, be able to build the model up into, like, “Okay, I can see how that kind of works and how the data flows through it.” I get that pretty quickly.And comes back to that, like, just, again, asking, “How did we get here?” And then the cool part about asking how did we get here is it sets everybody up in the room, not just you as the person trying to drive change, but the people you're trying to bring along, the original architects, original engineers, when you ask, how did we get here, you've started them on the path to coming along with you in the future, which is kind of cool. But until—that storytelling mode, again, is so powerful at almost every level of the stack, right? And that's why I just, like, when we were talking about how technical I bring things in, again, like, I'm just not that interested in, like, are you Little Endian or Big Endian? How did we get here is kind of cool. You built a Big Endian architecture in 2022? Like, “Ohh. [laugh]. How do we do that?”Corey: Hey, leave me to my own devices, and I need to build something super quickly to get it up and running, well, what I'm going to do, for a lot of answers is going to look an awful lot like the traditional three-tier architecture that I was running back in 2008. Because I know it, it works well, and I can iterate rapidly on it. Is it a best practice? Absolutely not, but given the constraints, sometimes it's the fastest thing to grab? “Well, if you built this in serverless technologies, it would run at a fraction of the cost.” It's, “Yes, but if I run this thing, the way that I'm running it now, it'll be $20 a month, it'll take me two hours instead of 20. And what exactly is your time worth, again?” It comes down to the better economic model of all these things.Amy: Any time you're trying to make a case to the business, the economic model is going to always go further. Just general tip for tech people, right? Like if you can make the better economic case and you go to the business with an economic case that is clear. Businesses listen to that. They're not going to listen to us go on and on about distributed systems.Somebody in finance trying to make a decision about, like, do we go and spend a million bucks on this, that's not really the material thing. It's like, well, how is this going to move the business forward? And how much is it going to cost us to do it? And what other opportunities are we giving up to do that?Corey: I think that's probably a good place to leave it because there's no good answer. We can all think about that until the next episode. I really want to thank you for spending so much time talking to me again. If people want to learn more, where's the best place for them to find you?Amy: Always Twitter for me, MissAmyTobey, and I'll see you there. Say hi.Corey: Thank you again for being as generous with your time as you are. It's deeply appreciated.Amy: It's always fun.Corey: Amy Tobey, Senior Principal Engineer at Equinix Metal. I'm Cloud Economist Corey Quinn and this is Screaming in the Cloud. If you've enjoyed this podcast please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with an angry comment that tells me exactly what we got wrong in this episode in the best dialect you have of condescending engineer with zero people skills. I look forward to reading it.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

Your Amazon package could soon be delivered via drone. 

You ever show up to work and discover half of your team is missing? It seems to happen around here a lot. Hopefully, we didn't miss a memo. Whatever the case, half of us are here to get things started and hopefully, everyone else can join us shortly.  *Lizzo has apologized AND changed the lyrics to her song after someone on Twitter expressed hurt feelings. *Warning from police: If you see money on the ground, DO NOT PICK IT UP! *Doomscrolling!! Your Amazon package is on the roof. How to make the most of the upcoming recession. It's time to start using Instagram for something practical. Amber Heard has done her first interview since the trial. Jennifer Aniston says influencers ain't s**t. Judges say elephants aren't human, no matter how happy they are. *Charlie Sheen and Denise Richards are the proud parents of an OnlyFans content creator! *Lazlo is getting his Mask movies confused. *Take off your socks, get it over with, and stop annoying your partner in the bedroom. *Are you about to get fired? Let me just submit my answers to this little questionnaire and.......oh boy. *Thanks for listening to the podcast! Please follow us on Twitter and Instagram @churchoflazlo and join our subreddit r/churchoflazlo See you tomorrow! -Everybody Wang Chung!!

Calgary's newest hero is named Eric...and we talked to him about the tattoo that has everyone talking. Your Amazon wish list may need an update after you hear about the amazing 5 star purchases that people have been making. Hand-ticipation is the newest problem affecting the dating world...and people who are reconnecting. And for Remembrance Day...Danaye introduces us to some of the powerful women who fought for our country.

On this special edition of the Elevated Ecommerce podcast, you and I are going to have a year-end Christmas fireside chat! Ben shares three entertaining (and sometimes comical) stories from his past, lessons he learned, and insights that can be applied to YOUR Amazon businesses. This will be a fun, entertaining, and informative final podcast of 2020… […]

If you own an Amazon device, you will see your internet usage go up soon. Amazon Sidewalks is the corporation's newest opt-out project that will share your internet bandwidth (up to 500 MB per month) with strangers passing by your house. Your Amazon devices will serve as a backdoor to your personal network that will grant random users connectivity. We discuss the ridiculousness of an opt-out system, how Amazon Sidewalk works, the continued encroachments of big tech into our privacy and more.

Is your Amazon book page helping to sell your book or discouraging potential readers from buying? Your Amazon book page can make or break a sale. Yet so few authors pay attention to it - beyond uploading their book, most Amazon book pages are ignored completely. This podcast talks about the importance of having a great book page, a checklist guide, and what you can do to make it appealing. Learn quick, simple and free ways to maximize their Amazon Book Page to sell more books! Get to know our Publishing Power Guest Speaker, Penny Sansevieri!

Selling on Amazon is a game of finding Where’s Waldo. You need a technician to find Waldo. You know how each page has a different setting? That’s Amazon. A marketer is better at running the same playbook over and over again, traffic, and conversion. A technician can troubleshoot anything. Your Amazon company will be far more successful if they hire technicians. Mar·ket·er: a person or company that advertises or promotes something.Tech·ni·cian: a person skilled in the technique of an art or craft.Where's Waldo?Troubleshooting brand registryProduct detail page removalsLogistics and storage issuesLTL shipments, ever met a marketer who with no prior amazon experience who has made an LTL Shipment? For a technician it’s just another jigsaw puzzle. To a marketer it’s overwhelming.Now imagine telling them go to the warehouse and build a pallet - we’re going to stock out and the warehouse is behind.LiquidationAlgorithm changesAd management is technical not marketing, equation basedACOS/TACOSLocations to hire talentBetterTeam.com - shows everywhereLinkedIn got me a great hireLocal community, ChurchReferralsPast companies you’ve worked atLocal community college - I haven’t gotten this one to work for me yet.Can’t get something done, what do you do? Ticket, research, research, test.A/B testingThings constantly changingStranded inventoryAlt text keywords of photos - an SEO technical aspectLaunching new marketplacesReportingEuropeVat/taxes/customs/importsConverting inventory to MFN or FBA. Btw, here’s a great tip - create duplicate skus in your inventory so that if FBA ever stocks out, MFN is already to go.LastpassCommunication channel useSlackSkypeHangoutsVendor Central and Seller Central hybrid approachesRefunds and clawbacks. Plug for www.myrefundguy.com to get cash back from Amazon that they owe you.Multi-channel fulfillment orders.Setting up technology.Things a marketer will do better at:Content productionTaking a sales callShooting promotional videosCreation promotions and coupons, knowing when to do themProject managementSupport the show (https://www.paypal.com/paypalme/myamazonguy)

In this episode we look at the KS game project of a company that has self published for years, but the founders son wanted to introduce the families games to a new audience! Listen in as I discuss Cover Your Kingdom with the punny, and enthusiastic Jeff Beck of Grandpa Beck's Games. We discuss customer service, humor in games, and the benefits of Kickstarter versus just trying to keep selling in traditional methods. Interested in seeing the Kickstarter page we are discussing? Click HERE. Want to see Grandpa Beck's Games website? Visit HERE. Love the game concept so much that you want to buy your own copy? Your Amazon connection is HERE. To learn more about FunDaMental Games feel free to visit www.thefundamentalgames.com Introduction Music provided by: https://www.purple-planet.com

We often feel like we need to be in a hurry to get where we need to go, and it is easy to become overwhelmed by your to-do list. This can lead to you cutting corners, rushing, and missing or forgetting steps. However, this can cost you more time in the long run as you will inevitably have to go back and do it again. Your Amazon business will struggle to reach its potential if you don't correct this mindset and find a more effective methodology.   Today, we share why you need to slow down to grow faster and find your perfect world. We highlight the most effective ways to take care of and organize your to-dos and stress the advantages of having an accountability partner and getting feedback. We describe how to find the middle ground between being a perfectionist and a procrastinator.  We also share how to set-up a 15-minute hustle to knock off your most crucial outstanding task.   “It is better to put the effort and time into a task right from the beginning, rather than going back to correct things.” - Kristin Ostrander   This week on the Amazon Files:   Why you need to slow down and reassess what your perfect world looks like. How to organize your calendar with must-do tasks that you have been putting off. Setting up a system to keep yourself accountable for your to-dos. Creating how-to guides so that you can outsource tasks. How to use 15-minute hustles effectively. How to find the balance between the rush-it and perfectionist mindsets. Why it is vital to have support, accountability, and feedback. Why you should take a CEO-day to slow down and focus on your ‘in a perfect world'.      Related Content:   Dream Big Step Small by Kristin Ostrander     Get Ready for the BIGGEST Selling Season EVER!   Are you ready for the biggest holiday selling season EVER? Join the Q4 Jumpstart training program to get a jumpstart on your competition. Learn what products you need to keep in your inventory this year to explode your holiday sales, capitalize on the increased holiday spending, and develop a plan to DOUBLE your pre-Q4 sales.   Seats are limited so if you're ready to exponentially boost your Q4 sales this holiday season, visit mommyincome.com/q4 to save your seat today!     Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword Slow to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.   

Eric has to deal with a stolen credit card. Jon checks in again on the telcos who resell your location data. Your Amazon cylinder might email an audio recording to someone. GDPR makes the web much faster. Eric likes time, Jon almost likes Apple. Notes: Krebs follow up on location data tracking Alexa eavesdropping scandal GDPR Fallout All about time by Zach Holman Steam Link!  Oh, wait...  

Amazon, Walmart, Etc. Secrets of the ecommerce world ... What's going on, everyone? This is Steve Larsen and you're listening to another fantastic episode of Sales Funnel Radio. Now, this episode is part three of our six-part series where I'm diving deep into the six different categories of people using ClickFunnels to blow up their businesses. This episode is all about eCommerce and there's a lot of ways to pull off eCommerce, there's a lot of ways to do it, and a lot of questions that everyone know who's in eCom has the answer from their beginning. Am I going to self-fulfill? Am I going to drop ship? Am I going to go for high ticket, low ticket, high volume? Am I going to brand it? Is it just going to be a straight sell and one off? Is it going to be community behinder? Am I going to be the brand behind it? There's a lot of things involved with eCommerce much like any business but I think I really enjoy what my guest today has to offer. I would take notes, see how he's doing it. He's got a great community behind him called ecomunderground.com and he's got a cool little offer for you guys at the end which I think you'll enjoy. Anyway, massive value, it's free for you so anyway, I think you guys will enjoy it. Let's jump into this episode and we got three others coming up deep into the industries that I know out of one of the six applies directly to your business. I hope you guys will enjoy the series so far, let's jump right into it. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen. Steve Larsen: All right, guys. How is it going? I have with me a very special guest today and honestly one of my favorite categories of sales on the internet in general, very excited to learn more of the deep, dark ninja secrets of how to make this work. We're going to talk about eCom strategies today with the expert and my friend, Bryan Bowman. How are you doing, man? Bryan Bowman: I'm doing amazing. How are you doing, Steve? Steve Larsen: I'm doing awesome, living the dream. Doing really good. Hey, thanks for being on the show here, like I say and eCom is probably one of my favorite, one of my favorite personal category for income generation, whether someone doing it on the side or it's a full-time thing. What a lot of people would probably realize is that when Russell went out and hired this data scientist to come through and look up through all the users of ClickFunnels and try and find patterns, eCom was actually the highest revenue generating industry overall out of all of them. Everything, info products, I mean anything. If you guys want to pay attention, I mean, get a piece of paper out, take notes. Bryan is going to drop some massive gold here and super excited for you guys to learn more about eCom which is a space I'm personally very interested in as well. Anyways, Bryan, if you can just let us know how did you even get into eCommerce? It's a newish industry as far as kind of the wave of the internet taken over things. Bryan Bowman: Yeah, yeah, for sure, man. I mean, first of all, just to back up what you're saying, there is something really powerful about selling physical products. Steve Larsen: It's so cool. Bryan Bowman: This is something that I'll talk about a little bit but I do want to talk about how you don't have to choose one or the other and this is really what a big part of my message is right now because it's what we're doing in our brands and it's what's working in my community with my students is that what I have found, because I'm really, really entrenched in the physical product sellers universe or world. There is this mindset that it has to be one or the other. Where I'm really shaking things up is I'm telling people that we can have it all and physical products have their own power but info products have their own power as does a third category of product that I'm going to encourage those who really want to build a well-rounded business and a business that's going to be sellable and build an empire that I think they need to have as well. We'll leave that for a minute and I'll answer your question, I'll answer the first part of this which kind of like my backstory. Yeah, man, I've been involved in selling I guess products online or physical products for a long time. For me, it was really a hobby like literally all the way back to college I was buying, it was crazy, I would buy books and I still to this day I'm understanding why this worked but it's still a little confusing to me. I would buy books on eBay and then turn around and sell them on Amazon. The quickest arbitrage ever. Steve Larsen: It's straight up arbitrage, that's awesome. Bryan Bowman: That is available to everyone like everyone can go on eBay but I mean, I'm kind of joking like not understanding why. I mean, it's because of the confidence Amazon has. People trust Amazon so much so some people feel like a little sketchy about eBay, maybe they don't want to buy from there and literally I would buy textbooks for five bucks and sell them for 55 on Amazon. It was crazy.   Steve Larsen: Geez. Bryan Bowman: That was like a little side gig in college but I've been always leveraging the internet to sell physical products but really where it got really serious for me was about four years ago and for some of your listeners, they maybe selling on Amazon or maybe they've heard about this Amazon gold rush that's happening and four years ago it's kind of the wild west. I mean, FBA was around but not a lot of people were using it. That's where I started and basically FBA is where you can send in all your products to Amazon. They fulfill the orders and you just create the brand and ship everything off and then list on Amazon. Now, that was awesome. You're leveraging Amazon's traffic which is very cool. At the time, I need to figure out what I was going to do because we've talked about this a little bit, Steve. My wife was having some health issues and we were just trying to figure out what do we do because I needed to be home more, there's no way I could keep working my corporate job as actuarial consultant like traveling all over the place. I needed to figure out a side hustle that was going to make some extra money and ultimately free me from my job and that's really why I double down. Literally I would work all day long in a cubicle like nine to five either traveling, doing actuarial stuff, come home, eat dinner, and from like 7 PM till 3 in the morning, I was creating listings, working with my designers in Germany. Then I was talking to manufacturers in China at 1 AM because they are like on the complete opposite time as us in the U.S. and I'd be Skyping with them, seeing the factory, seeing samples. It was crazy. That's how we launched our first brand on Amazon and started leveraging that platform and really pretty quickly I think maybe because I had that actuarial background and understood the numbers which is another huge, huge thing guys. Those of you listening, I don't care what you're selling in your funnels and whatever industry you're in, you have to know your numbers. People usually don't like to talk about math, they shy away from it but you need to know basic stuff, cost per conversion, lifetime value of a customer, your cost of goods, those metrics they are going to separate you from the pack because of that very reason, no one else wants to think about those things. Steve Larsen: It's true, then you have to think about Excel sheets and that's hard and you have to think about ... It's kind of a big locked gate, a little bit to that industry a little bit. Bryan Bowman: Exactly, exactly. Listen, I love barriers to entry, it's why I became an actuary. I became an actuary, for those of you who don't know what it is, don't worry. If you have kids or brothers or sisters who are really good at math, tell them to go be an actuary if they are not going to become professional sellers online like internet marketer or sellers. Basically, having that background in stats and math, it helped me with my advertising on Amazon, ultimately, it now helped me with my Facebook advertising and in AdWords like understanding those numbers. I can't stress enough how important it is. If you're not that person, find somebody who's really good with numbers. Steve Larsen: How would I find someone like that? I mean, because that is a barrier, you know what I mean? That's a personal barrier to entry. How would I find some dude that actually go out and do that kind of thing? Bryan Bowman: I mean, we could have a whole conversation about this. I use VAs so what I do is I will set up the basic spreadsheet and then I have them, I train them on how to download reports, upload the reports and send me a summary so that I just get like an executive summary about every week. Steve Larsen: Okay. Bryan Bowman: They do the work that probably most of us, I mean, I don't really like, I kind of like being in spreadsheets but not all day. Steve Larsen: Right. Bryan Bowman: What they're good at like because I have SOPs in place they can download the reports that are already, this certain reports that are already set, they can upload them, they can refresh the workbooks and basically, just send me the summary that's already built in to the workbook and then I just can have a look at it, overview it and then make any changes that need to be made. There are plenty of people Upwork, you can go to, what is it now? Is it Elance? Is that what it's called now? Steve Larsen: Freelancer. Bryan Bowman: I mean, like I said I train my VAs one on one so I use onlinejobs.ph. Steve Larsen: Cool. Bryan Bowman: Even if you want to hire someone domestically like in the U.S. look at community colleges like see if there's some math students or someone who's in a business program, someone who's technical that's looking to pick up a few extra hours. I think it's important to have that person whether it's you or not in the business though because it's huge. Steve Larsen: I believe there are eCom people that I've talked to or some of these, that is the thing. It seems like there's a big difference between them who's successful and the others who aren't. Just merely knowing the numbers and tracking the numbers in each campaign. Bryan Bowman: Yeah, because then it just turns into a simple yes or no like, "Is this profitable?" Yes or no. "Should I double down on this?" I mean, especially if you need to make a quick turn around on your ad spend, I mean, if you have to put a $100 in today and you need to make it back in 48 hours because capital is limited and you can't wait 30 days to see your return, it is critical that you know your numbers and you know what your yes and your no is and when you need to double down and when you just stop your ads. Going back, I think because I leverage that, we had probably quicker success probably the most. I loved Amazon, it was awesome like we're doing really well really quickly but then my daddy used to always say, "No matter how thin the pancake there's always two sides." That couldn't be any more true with Amazon, you can have this great thing going but then we got hit with, man, I don't even want to get into the whole story because it brings up too much pain but I do remember waking up, it was a Tuesday morning, I checked my seller app and I'm like, "Wait a second, this is already a slow morning. I don't know about this." I went back to the desktop, checked and sure enough like our number one product had been blocked then our seller account was shut down. It took forever to get that back. It was just one thing after another and through all that pain, I really figured out, it became very apparent like I cannot depend on Amazon. I have to build my own sandbox. Amazon can be a spoke in the wheel but it cannot be the entire wheel. That's when I really double down on the funnels, honestly that's when I was looking for the best way to build funnels, how do I start because I had used them before but never really to the extent that I'm using them now. I just wanted to build that off Amazon strategy because I already had the brands in place. I was like, "All right, I need to build my sandbox." That's how I started using ClickFunnels and I guess it was at the time it felt like a curse but ended up being the biggest blessing for us because now we've been able to really diversify our sales and really develop a repeatable strategy. It's good, it's all good, man. I'm excited. I think it's interesting how this happens where some of our most painful times end up being the things that give us the most power and give us the most ability to make a difference and make a change. Steve Larsen: You said something that I thought was really interesting. I mean, you're basically describing the equivalent of the Amazon slap, the Google slap. Bryan Bowman: Oh yeah, oh yeah. Steve Larsen: There's a lot of people who I've spoken as well, they say like, "Just leave it on Amazon. All you need is Amazon." I mean, you just said the exact opposite that you realized that you can't do that. What advantage did you gain by not just staying on Amazon, by actually going off of it? Bryan Bowman: Absolutely, there are a lot of advantages but there's one that's the one that you should, all your listeners and you and everyone should write down, it's two x versus eleven x. That's all you need to know. Your Amazon business, if you have a purely Amazon based business where all your revenue is coming from Amazon, you can expect on the market when you go to sell that business, about a two x return on earnings. Steve Larsen: Really? Bryan Bowman: Yeah. If you have a business off Amazon, Shopify, big commerce ClickFunnels which by the way those listening, you can run an entire eCommerce business on ClickFunnels. It's one of the biggest misconceptions that I find. Steve Larsen: It's so true, thank you for saying that. Bryan Bowman: People, they think for some reason I don't know why and this is one of the things that I make sure I always educate people on in my community inside of eCom Underground is like it's a shopping cart. You can put everything in there. You can run an entire eCommerce store there. I compare it to basically a Costco versus a personal shopper. A Costco is like your Shopify store where you're walking around, you have a big shopping cart and you can throw a bunch of stuff from the rafters into your shopping cart and check out. That's a Costco. Whereas a funnel or ClickFunnels is it's like a personal shopper. When you walk in, you go to Neiman Marcus and they're curating goods just for you and the goods that you're going to see are different than the ones that I'm going to see because we have a different build, we have a different taste, we have different age. You're a man, if I'm a woman, you're going to see different things. That's the experience of a funnel so that's why they convert so much better. The two x is of your Amazon, eleven x, if you build that business on Shopify, if you build that business on ClickFunnels, BigCommerce, whatever, you can expect a ten to eleven x return on earnings when you go to sell that business. The market reflects the risk inherent in having a purely Amazon business. Steve Larsen: That's amazing, that's amazing. I never thought about that. I've got a buddy who just sold for a ton of money in the eCom space and I was like, "Man, that's remarkable at how big that thing scaled, how fast." It was exactly what you said, he wasn't just staying on Amazon itself. I've heard from a lot of people, "Make sure you are in Amazon," but just like you're saying, you can't leave the whole cake on Amazon itself. Bryan Bowman: Absolutely. The best analogy guys is imagine you've been doing marathon. Have you been in marathon, Steve? Steve Larsen: I've been in a sprint triathlon. Bryan Bowman: All right, do you know when a marathon when you have all the people on the side and they've got the waters and like the herd. It's like this massive, all these people are running, right? They are just like, people are holding out cups and they are just grabbing cups and water splashing everywhere. Steve Larsen: Yeah. Bryan Bowman: That's what I compare Amazon to. We're the ones with our cups and we're charging for them and there's this like all these people coming and they're grabbing our cups and they're drinking them. It's like yes, I get rid of all my cups but they're gone, they are just running. You don't even know who they were. Whoever was running the marathon, they've got the entry numbers, the emails, the phone numbers, they know everything but you're basically just hanging out on the side lines with your cup of water. That's kind of what Amazon is like and you're just waiting for the next herd of traffic that's going to buy your stuff. That's cool. Steve Larsen: It's a really good analogy. Bryan Bowman: Yeah, that's what it feels like. Then you're just waiting, you're like, "All right, hopefully the next marathon comes." The marathon by the way is called Q4. As opposed to building a business, and this is what I always tell people, what is your business? When you really think about it, it's not your inventory, it's not your sales or your profit or revenue, it's your customers, your customer list. That's why the market reflects that big difference in building that on Amazon versus off Amazon business so it's critical to have that ability to have that relationship with your customers. That's probably above anything, that is the biggest reason why you'd want to build something off of that marathon platform. Steve Larsen: Sure, and what's funny too is like anyway, I love the analogy that the customer is the business. Amazon takes all that, it take all that data. You can't really get that data, can you? You're just selling stuff. Bryan Bowman: Exactly. I mean, and they understand it. They understand the power in the customer that's why they keep it and in fact, they have a lot of things in place to keep you from driving traffic off the platform. They make their terms of service very open-ended so that they can really suspend you for any reason. It's kind of one of the dirty secrets like no one really knows that. It's interesting, when you first start selling on Amazon it's like it's so exciting because a lot of people like me were just like, "Hey, I need to build a business, an income that replaces my day job." Every advanced Amazon seller you talk to will tell you the same thing. It's always this worry in the back of their mind. Again, fortunately, this is a mindset thing is to really, really see the blessing in the pain sometimes. Fortunately, I went through some of these pain early on which forced me to have to become something else and have to learn something else which is again turned into the biggest blessing for us. Steve Larsen: I mean, someone once told me that for every dollar spent online, Amazon is so big that a quarter of that dollar is going to Amazon right now. Bryan Bowman: Yeah, that's crazy. One out of four dollars spent online is spent through Amazon or one of their companies. Steve Larsen: That is huge, absolutely massive. Bryan Bowman: If you really think about that. Steve Larsen: I know, you think about how much money that really is it's like oh my gosh, that's amazing but you're saying, obviously put some stuff on there just to be present but then keep the bulk of the business offline. How are you actually building it offline? I mean, not offline but off of Amazon. Bryan Bowman: Yeah, exactly. This takes me to my next point which I touched on earlier. Stephen, this is all the stuff I really I just I talk about all the time inside of eCom Underground because I just really want to open people's eyes to something else, like a different opportunity, different possibility. The first thing you have to do, it's nice that someone says, "Great, build off Amazon, you can do better," but how, right? The first thing is it's a mindset shift in how you're going to build your business. If you're looking to just sell general store type stuff or you just want to sell one off products that are hot sellers, maybe Amazon is a good fit or maybe some free plus shipping funnel, that's fine but long-term, we need to really build an asset. The way I like to think of it is shifting from commodity to community. This is something I repeat over and over and over again because as long as you're selling a widget and all widgets are the same, and the person who comes to your store sees it as another widget, you're competing on price. That's all you're competing on. Steve Larsen: Which is awful. Bryan Bowman: It's awful. It's awful. The life cycle of your product is shorter and it's not going to last as long before someone's going to undercut you. I mean, there's plenty of people that are doing this, they're literally making pennies on the dollar like a profit and they're just trying to do the volume play. I hope you consider this. Imagine you've built up a community instead, people who've rallied behind an interest or a common shared like passion or even an expert or a personality so it take for example, I was talking to my sister about this. One product that you would never want to sell right now by the way, if you're going to go on Amazon, it's completely saturated, measuring cups, kitchen utensil like measuring cups, you would never sell that. Maybe if you did, I don't know, maybe you could, I wouldn't. Margins aren't big enough and it's too competitive. It would make no sense. Then I was talking to my sister, she loves to cook. She's passionate about cooking and she follows this, oh what's her name? Cupcake Jemma, okay. She follows her and she loves Cupcake Jemma and she loves the content Cupcake Jenna puts out and follows all her videos and all these stuff. I asked her, I said, "If Cupcake Jemma came out with measuring cups that were twice the price of whatever you could find on Amazon, and the lowest price that you could find out there, would you buy the ones from Cupcake Jenna or would you price shop so you can get cheaper ones?" She's like, "No, I'll just buy hers." Why? "Because I know that's what she uses or I know it's her. It's her." She's getting to experience something of that community, of that interest, of that passion, right? When we start building communities and it doesn't necessarily have to have an expert at the front end. I like if it does because there's an attractive character that we can follow but if we can just build a community first, I learned this from Todd Brown, then the sale becomes superfluous because the messaging and the marketing is so good and people are craving to be a part of something. I don't know how else to explain it. If you start with the community then you can start introducing the physical products because people will actually start asking you for it. When we start building our communities and there's a lot of different ways you can build them. You can use Facebook pages, Facebook groups. There's a lot of different ways you can do it but the point is people will start asking you. You could do it on YouTube, they'll start looking at the videos and they'll be like, "What's that shirt you're wearing? What's that thing you're using?" They already want to know. Before we ever start pitching any physical products, people will start asking us for them like, "Oh, it would be cool if," let's say you're in the running niche, "If you could come up with a patch," like I love running, running addict, or whatever it is, they'll start asking you first which is awesome. That's like a very good thing. Steve Larsen: Crazy. Bryan Bowman: You start with the physical product but this is where I'm going to challenge you, probably not you but your listeners is to go a step further. Who says we only have to sell physical products? Let's get into the information space also. We can sell training. There's a lot of information that we can still be a part of and even if we're not selling it, we can form affiliate agreements with people where we can present relevant products and this is how we build our funnels relevant products that are information based because we need those higher margins to sustain the business. One of the dirty secrets about eCommerce is you only really get paid when your business is flat. When the business is growing, growing, growing, you're operating in let's say 30% margins, you're going to pay for the inventory because there's cost of goods, you're going to pay for the inventory shipping fulfillment, all that stuff. If you made a 100,000 this month, you want to make 200,000 next month. Steve Larsen: Don't grow. Bryan Bowman: You got to roll that money back in so you can pay for all that inventory and everything else associated with it. That's how you end up making five million dollars a year in eCommerce and you'll pay yourself 200 grand because you can't pay yourself very much but as soon as the business goes flat and you stop growing, then there's cash you can pull out. One of the things is if you can start adding information, and the third piece if you can add software which is awesome because you can have this trifecta inside of your community, now you can really start getting cash into the coffers and really start getting more cash flow coming in and let the eCommerce side build on its own and double down on that. Steve Larsen: That's awesome. I think it's really cool. I run the Two Comma Club Coaching Program right now and it's been a lot of fun but that's been one of the big questions, so I'm going to read the book Experts Secrets from Russell Brunson. Say like, "Hey, this is just for webinars." You're like, "No, no, no." Bryan Bowman: No way. Steve Larsen: No, it's not. If you look at it carefully, he's just using a webinar as an example of how to actually use the Expert Secret process but if you're to take an eCom product and combine it with info or combine it with something else or software or whatever it is, that's one of the easiest ways to create a blue ocean for yourself because no one else is thinking about that combination or taking information and then ... Actually with the Experts Secrets funnel itself, the actual book funnel, we do this all the time. We will combine just like you're saying, "Hey, here's this cool eCom thing, this cool products that's physical," but then really the revenue accelerators are all info products in the backend as the upsells. Anyway, just 100% I'm screaming over here that what you're saying I totally attest to. We've seen it so many times if you can combine them together whatever, that is huge, huge power, massive power for revenue. Bryan Bowman: The biggest thing and we could talk about this, I mean, I don't know if you like to get into it kind of the actual strategy we use with traffic and then getting that traffic to convert but the biggest thing is building that connection, the community. You have to have this... One thing I do and I run four different brands and in every single brand I have an org chart. Those of you who are listening, if you have not read E-Myth Revisited like, don't pause the podcast, finish the episode and then go to Amazon or wherever and go buy yourself that book. Steve Larsen: Yeah, great book. Bryan Bowman: You should have an org chart, think of your business as I don't care if you're a solo operation and I do this for all my businesses even if it's just me, I have no staff, no VA, no one at all, it's just me, and I am solo operation in that brand. Build an org chart as if you are going to build a McDonald's and you're going to franchise this business. You want it to be a well-oiled machine that the 5,000 version of your business will be just as profitable as the first that you founded. Build that org chart and make sure that in that org chart there's somebody who's in charge of relationship management like really managing relationships with your customers because at the end of the day ... Have a statement. Another thing I do is there's a contract for each one of those roles and every single one of those positions has to fulfill the promise to serve and to reinforce the values of the community more than selling like ever. It has nothing to do with selling. That's why I always say, "It's all enveloped in community." Make sure that you are reinforcing the values of the community and why they are there because that is your asset. Long-term it's that community because they're going to tell you what they want and they're going to start asking for it... They are going to start asking for that physical product that they're going to rest on their desk, that info product that they're going to, after they're done using your physical product they are going to log on and use your info product and then the software, if there's a need for it. Not every niche has it. It's funny, Russell, I'm a part of inner circle, it's just amazing to be coached and mentored by Russell. He talked a lot about how satisfying the itch in the funnel, like there's initial itch and then once that itch is scratched, there's another. I started using the phrase that different niches have different itches and it's like some niches have more itches than others, right? Some can't support a software let's say but you'd be surprised, if you think creatively, a lot of different interest can but anyway I'm geeking out a little bit. The big thing is remember why you're doing it, it's the community, it's not the product. If you're thinking product, product, product, you're selling a commodity. I don't care what you're selling, the info product, the physical product, whatever. If you're thinking about the product, it's just a commodity and someone else is going to beat your own price eventually. Steve Larsen: Oh man, I totally love that. The power of the community too is so huge because I mean, just like you said, they will start to tell you what is it that they want which takes a lot of the guesswork out for you. Basically, it's this huge platform for you to start crushing false beliefs and it's a little group for you to launch when you actually do create the products that they're asking you for. I don't know, it solves so many problems for you to have the community, have this following, a group of people it's like I'm totally in love with what you're doing. Bryan Bowman: Exactly. Steve Larsen: I love that you brought that up, it's part of the eCom selling because most people don't think of that for eCom. Most people since it's a physical product, I mean, it doesn't take that much copy usually to sell something physical. You don't really see massive sales letters on Amazon pages. The value is on the tangible thing I'm going to get to hold and touch. I'm being future paced alone. Usually, you can charge a little bit more easier than info products out of the gate because I'm going to get to hold it and it's real. Bryan Bowman: The only eCommerce people that are thinking about this are those that are in eCom Underground. Steve Larsen: Yeah, no, I totally believe that. Bryan Bowman: No, honestly. I know sometimes I sound like a broken record to the community. I'm always talking about this. It's so important like this is the one piece is this community piece but anyway, I love it. It's fun stuff, man. Steve Larsen: That's awesome. As far as how to sell an eCom product, you said the funnel, don't just be on Amazon, build a community, combine it with info product or software, how do you find the product? It's like we have these models in our head and we understand part of the marketing pieces like, "Oh, yeah, I can totally do that. I can do that." What? Do I do it too? What's the actual ... Find those things. Bryan Bowman: Absolutely. Absolutely. Again, I'm going to assume. It's so funny because I always talk about there's principles, there's strategies and there's tactics and the tactics what usually ends up happening is people don't usually share the tactics or talk about the tactics. They'll talk about the principles which is like find your Y, find the core interest, the strategy is how you're going to implement high level but then the tactics really people don't talk about much. We're covering all these which is actually pretty cool. The principles guys is what is the interest and I would always have you start there. I would have you not start at the product... I think that's an old mindset and if you start at the product, I think it's not that it can't be done and I'll share a way where you can do it that way but I would highly encourage you to start all the way at the beginning at the principle like what is it that you're trying to build, what is it that you're trying to create, who are the people you're trying to gather or congregate and the products will emerge out of that, I guarantee you. They do every single time. That's literally how we build brands. Now, we start first with the interest. We start first with the passion and the products will emerge. If you want to go straight to product, we're going to come full circle and go back to Amazon. Amazon has more data than you could ever go out and pay for with software or anything else. There's some really cool stuff you can do. If you go into, I mean, I'll just tip right here, guys, this is how we do product research. Even if we're in a niche already and we want to look for extra products, and this is assuming you don't have a list, if you already have a list then do an ask campaign. Ask your people like what do you want basically. Steve Larsen: Yes, I love you're bringing that up. Okay, nevermind. Bryan Bowman: Let's say we're starting with nothing. What's that? Steve Larsen: I said I'm geeking out with you. Bryan Bowman: Let's say we're starting with nothing. Amazon has these really cool things called Amazon best sellers. They are the hot list, the most wished for list. When you go into Amazon and they'll tell you what are people wishing for, what are they putting on their wishlist like what are things that they want, what are the things that are the hottest sellers overall in Amazon or by individual category. If you want to sell stuff in the sports and outdoor niche, Amazon will tell you these are the hot top hundred selling items in the sports and outdoor niche. It just gives you the data. That by far is the best place to start, to start brainstorming ideas. There's apps you can buy that are plug ins, none of them are really I mean, they're not super accurate in the sense that like this one says this sells 10,000 and this one sells 20,000. It's just a gauge to help you understand maybe approximate sales so you understand what's a hot selling product and where maybe there's some opportunity. Amazon is a place to start. If you want to look for purely product research, I would encourage all your listeners to start checking out some of those lists in Amazon. Again, guys, I would highly encourage you if you want to build a long-term asset, start with the principle of the actual interest. Steve Larsen: Could you give an example of that? Bryan Bowman: What's that? Steve Larsen: Could you give an example of that? Just for someone listening that goes, "What do you mean by principle?" Bryan Bowman: Yeah, if we decide like we want to get, okay, I'm just looking right here, I've got my cup of coffee right here. We'll go with coffee. If I'm like, "All right, I want to start selling eCommerce." Let's say I'm starting from day one, "Man, I really want to start selling some physical products." Then maybe you're going to go into Amazon and you're going to start looking for hot selling products in the coffee niche. There's a lot of them. I mean, coffee niche is such a good niche. I'll explain why it is in a second. There's tons of amazing products you can sell and probably can make some money on. You can get source pretty easily. You can find a manufacturer in China or maybe even domestically, but we tend to go overseas and get it sent, get your samples and start producing. That's one approach. You go to Amazon, you're going to be able to find some hot selling products but what I'm going to encourage your listeners to do and I hope you consider is let's go back before we even consider do I want to sell the coffee mug, do I want to sell the grinder, do I want to sell the pour over top, or whatever. Let's go back and let's talk about the niche, the interest coffee aficionados, coffee lovers, people who really like why do they love coffee so much and start building that community. Start thinking in terms of even if you're not going to build a community page or anything like that but start thinking about the interest, the principles. Why do they love coffee? What does it mean to them? Because what's that going to influence it's like top down, it's going to influence everything else. It's going to influence all the way down to your Facebook ads. If you're just like, the worst thing you can do if you're going to run a Facebook ad, we can talk about this is say, "Get my coffee," let's just say coffee mug, coffee mug 50% off today only like I guarantee you no one is going to buy that. No one is going to click on that and buy it because all you're trying to do is scream louder than everybody else, every other advertiser. If you can pull your customer out of the crowd. I always use a Waldo example like where's Waldo where there's like all the people and then Waldo is in there and if like a magnet, if I can pull Waldo out of that sea of people then I don't need to yell anymore. I can just have a conversation. If I start with the principle which is why do people love coffee so much, that's going to affect my messaging, right? That's going to affect how I connect and for some people, they choose a certain coffee because they want it to be free from toxins, and they want it to be organic and they want it to be the cleanest cup of coffee. For others, it's like a super power where it's productive, it's the first thing they have that inspires them. No caffeine, no creativity then that's how I'm going to connect with them. At the end, I'm still selling the same product, the pour over top thing but it's because I took the time to get my principles right, then the strategy I used for my Facebook ad was influenced and then tactically how I implemented it in my funnel was influenced as well. I don't know if that make sense... Steve Larsen: No, it totally does. Rather than selling, I mean you're basically selling the benefit rather than the feature which is awesome. Bryan Bowman: Yeah, I mean there, you put it, see you're so much smarter than me, Steve. Steve Larsen: Whatever. Bryan Bowman: You put it so much more elegantly. Steve Larsen: I stole that from so many marketers. That's cool though, okay. Meaning, I've always thought of that in terms of how to sell it but you're taking that principle like way farther back into the actual product selection phase which is very interesting. Bryan Bowman: You know why though, man? This is my prediction, and not that this is ... I'm no Nostradamus so marketing, I know the guy who is though, but what's really going to start separating people is like being genuine, man and you can't fake it. That's the thing. I actually, I try to get into niches. I don't sell me-too products. I try to get in niches that I'm going to take a little bit of time to really understand the niche. Typically, it's going to be something I'm interested in but even if I'm not and I see a great opportunity in the market, I'm going to get to know these people. I really, really, really want to be genuine and serve and create a sense of community. It just makes everything so much easier. I can't emphasize it enough because you're going to be able to think their thoughts. You're going to be able to get into their head. It makes product selection and copy and offers and everything so much easier. Steve Larsen: Yeah, yeah, no, definitely with that kind of backdrop. You go in there and you start looking at Amazon best sellers and you're going to figure out how you can sell the result rather than the thing. How do you start testing? What is it that you're doing to go through you know, "Is this product actually good? Should I build a whole culture and community around this?" You know what I mean? What's the next step after that? Bryan Bowman: I mean, the first thing I mean I'll be honest, it's been tested enough where our method once I check some boxes in terms of knowing that there's enough interest in the niche, doing a little bit of preliminary product research, seeing that there's some products that people buy, again, going to Amazon, seeing what kind of stuff they buy, researching the niche a little bit, seeing the competitiveness of it. I'll double down and just start building up our communities but I think initially whenever you're going to sell any physical products, always use small test orders. More and more, because there's been so many more of these private label sellers or people starting their own brands and going to manufacturers in China. If you're using Alibaba or AliExpress or whatever you're using or global sources, there's just a lot of different ways you can go to get product more and more these manufacturers are accepting lower MOQs or lower order quantity. When I started, if you're not ordering a thousand units like good luck because you're going to pay, either you're not going to find any manufacturer to sell you anything or you're going to pay a lot of money. Now, it's not uncommon. I mean, if you just push back a little bit or just make a second or third request, it's not uncommon to be able to get 100 or 200 units, 300 units max, I guess not max but max for a minimum order like a small order and you start with something small. I mean, always order samples. I don't want to get too much into sourcing but always check a few samples on physical products because the picture they show you is never the same as what they actually send you. I mean, what they send you is never the same as the order so it's the bigger order. Order one, the 300 units and start selling those. You could put them, I like putting them on Amazon but you can create some simple funnels and see if the inventory moves. If you're able to actually get the product to sell, if it does, then you know you're ready to double down and order a bigger quantity. Anyway, I don't want to get too much into the inspection stuff and all that. Steve Larsen: Sure. Think about more the ecomunderground.com for sure. Bryan Bowman: Yeah, this is definitely all we talk about is all the nitty-gritty, the details, but I think the main take away is always start small and scale up because I've made that mistake. The first product that we ever launched, I mean, I didn't have a lot of disposable income and we put ten grand into it. I learned the hard way because I sold $500 worth of product. Steve Larsen: This is going to sound like crazy. Bryan Bowman: In fact, I still think I have some of those boxes of products sitting around in a storage unit somewhere. The biggest thing I can tell you like anything else is micro budgets, micro orders essentially and just scale up and test it first. Fortunately, ClickFunnels has made it super easy to be able to test product like using funnel. Steve Larsen: I was going to say, you go get the product, you find it on Amazon. First of all, what people are wanting, the interest, the principles. You go and you source the product to get small micro shipments of it and then you're testing the sale on Amazon plus like funnel, is that how you're doing it? Bryan Bowman: Yeah, I mean I would pick one or the other honestly guys because I definitely don't want to divert. I'm a big believer like you focus your attention on one platform so the reason I like to test on Amazon, the only reason I like to is it's just quick. It's very quick to verify but I think that you also, if you're not really interested in getting into the whole Amazon world which you don't have to, the newest brand we're launching we're not even going to sell on Amazon. It's just not an interest of ours... We're doing it surely off of the marketplaces. When I say Amazon, I mean Walmart, Jet, Newegg, all of the marketplaces. You can build out simple funnels just to test to see if people are ordering and build out Facebook ads the way that we've talked about. Maybe we didn't talk about so much but the main thing with the Facebook ad is, actually this is really good, I really want to share this. Steve Larsen: Yeah, let's hear. Bryan Bowman: When you're building out your Facebook ads, there are so many ways to drive traffic, guys. I know people who are purely on Pinterest, that's how they get all their traffic. I know people who are purely on AdWords, that's how they get all their traffic. We use a combination of AdWords and Facebook. We're starting to branch out into Pinterest for one of our brands that's more in the mommy niche. Facebook is still I believe the most powerful platform but because of the increased competition, you've just have to step your game up and the biggest mistake I see people make, I kind of talked about it already with especially in eCommerce, with the streaming louder than your competition with bigger discounts and bolder funds, red borders or whatever is that streaming louder doesn't work. You have to get connection. It's really interesting because if you're selling a high ticket coaching program, let's say you're selling a $10,000 high ticket coaching program, you would never get on a Facebook ad and be like have a video or have an image that says, "Get my high ticket coaching for 50% off, it was 20,000, now 10 and I'm an amazing coach. You should totally come work with me, you will get amazing results." No one would ever start their campaign that way. It's like a coaching program, right? Steve Larsen: If they do, it's really annoying. Bryan Bowman: Yeah, if they do, it's really annoying and if you see those ads, just make them a spam or just report them because they don't work. Yet that's what most eCommerce sellers do, right? We're like, "Buy now. Buy now. Buy now. Buy now. Buy now, 90% off, 95% off, I'll give you $5 if you buy it." It's like let's just push the offer. What would you do if you're a high ticket coach? What would your ad look like if you're trying to sell a $10,000 coaching program, Steve? Your initial ad to cold traffic, what would you ... Steve Larsen: If I was selling a high ticket coaching program from cold traffic, actually I wouldn't. I would sell to my own community. The first thing I would do is I would be out showing people benefits of using a funnel and first, defining the people who probably know what that vernacular is. Then, ascending then up slowly just like you and I were talking about before because I wouldn't walk up on the street and ask someone for ten grand. To me, that's what cold traffic is. I'm not that good at cold traffic and it's for a reason. I just feel like it's the harder method than going to warm traffic and hot so I don't do cold that much. Bryan Bowman: Like you said, first thing you do is you'd start serving and you just start probably connecting with them. It's a little bit easier with low ticket. It probably wasn't the best analogy because yeah, absolutely, good luck selling $10,000 program to cold traffic but let's say it's a $30 offer. Let's say it's a $10 offer, I don't care what it is. There is an independence and an interdependence between your ads and your landing page. There's an independence because you're not trying to sell with the ad. All you're trying to do is get people to click to find out more. It's like a headline, the headline has one purpose, right? To get people to read the next line. Steve Larsen: Right. Bryan Bowman: The headline is not there to sell them necessarily but your ad is definitely not there to sell them, it's to get them to just click to get to the landing page, however, there's an interdependence between the ad and the landing page because that pre-frames them and sets the stage for whether or not they're going to accept your message on that landing page. Not all clicks are created equally. When I understood this, this was like the biggest breakthrough for me and my ads was there's this independence but this interdependence and when in my ad I just want them to click so that's where I'm going to try to build that connection, that's where I use a lot of story, I use a lot of powerful imagery. Who is it? Oren Klaff in Pitch Anything, he talks about the three different parts of the brain. Steve Larsen: It's such a good book. Bryan Bowman: It's awesome. I could just ramble off books right now, they're so good. Steve Larsen: Me too, so good though. Bryan Bowman: Basically, the part of the brain that's responsible for making decisions is actually has nothing to do with the logical like fact-based like what percentage off am I getting, it's the emotional part of the brain. It's the part of the brain that's responsible for processing emotions. We want to connect and we want to feel what they're feeling and let them know that our product, we're not trying to create emotions. This is Eugene Schwartz, Breakthrough Advertising, the job of your advertisement is not to create the emotion, it's to take their existing hopes, dreams, desires and put them onto your product and project them onto your product. We do that by connecting with the ad, we need to have more of a connection. It's a little bit hard. I know this all sounds very theoretical but- Steve Larsen: It's so true, though. Bryan Bowman: It's not that difficult if you actually care and you actually take the time to think about what pains, what fears, what hopes, what dreams your prospect has. The only job of the ad and it's not overly like sentimental or anything, we're not trying to be corny either. It's just enough to make people stop and go, "Okay, maybe I am interested in this pour over coffee top thing, maybe this really will make special cup of coffee, maybe it will make something that is worth tasting. Let me go ahead and click and find out." Steve Larsen: Right, it's powerful because like you said, you're not trying to create desire inside of a person or any kind of emotion or whatever. If they already have it, the only job I feel like of the sale and marketing is to just plug into exactly what you just said. I forgot it's Eugene Schwartz that said that. That's cool, that's really cool. With the ad, you're going in, you're saying, independence and interdependence in the ad but then also the way they flow together. I'm not trying to sell on the ad, I'm just trying to tap into current emotion and then the next page that has one role, the next page one role, I love that. Everything on every single piece of creative. Bryan Bowman: Exactly. Steve Larsen: Do you mind just real quick, I know we've been going for a little while here, but do you mind just real quick just sharing a little bit of one of the standard eCom funnel models is and maybe we'll wrap up with that? Bryan Bowman: Yeah, for sure. We still use free plus shipping a lot. I still love free plus shipping. Again, when people say, I see this all the time, you know free plus shipping, everyone is doing it, it doesn't work. Yeah, if you're leading with on your ad, get our widget for $7 or get it for free, get it for free, click here, click here, click here. Again, it's a commodity, people just don't respond as well to that ad. Last year they did, but they just don't respond as well anymore. I still like though a low ticket tripwire, whatever you want to call it, to get them in and qualify my buyer and qualify, qualify a subscriber and qualify a buyer at the same and obviously getting that credit card info on the front end allows us to do one click upsells. The biggest thing I would give for eCommerce folks and maybe you've heard this, maybe you haven't is multiple quantities, multiple quantities. I want you to test being a little over the top. In the sense like if you think nobody would ever want five- Steve Larsen: Coffeemakers. Bryan Bowman: Coffeemakers, exactly... You don't know how many people they have in their family, who they're going to gift these things to, you have to try it and you'd be surprised how often people will take the multiple quantity option. Again, ClickFunnels is why love it, it makes it super easy for me to not only add multiple quantities but with a few lines of custom code, a few easy lines, have some nice call outs, bold some things, really call out my best value to try to entice people to consider the higher quantities. On the upsell pages, I used to do more of the same thing, we're finding that doesn't convert as well so I am starting to switch to different complimentary products but again, in multiple quantities. Then, on my down sale we'll usually strip out the most popular item so let's say it's a supplement product. We lead with our free plus shipping or maybe our trial, then on the upsell with multiple quantities, on the upsell we might have a pack of different products that are likely to be purchased together like a bundle, stack or whatever of supplements. If they say no on the down sale, we would strip out the most popular product that we know people is our best seller or is a popular product of ours. We would strip it out of that stack. That's one example. Then just make sure you take advantage of those thank you pages. That's another common thing I see with funnels in general but definitely eCommerce funnels more than anything is no one is taking advantage like few people take advantage of that thank you page. That's a great place, again, learn from Amazon, frequently bought together, frequently viewed. Think of yourself as a massive ... Steve Larsen: This too. Bryan Bowman: What's that? Steve Larsen: Other customers bought this too. Bryan Bowman: Exactly... Customers who bought this bought this as well. Hack Amazon, I mean, if you're an eCommerce seller, hack Amazon but like look at every element on that page and see how you can incorporate some of that stuff. That's probably one of the best takeaways I can give is that thank you page, it's underutilized and start funnel stacking. Honestly, you'd be surprised how many times people will go through this free plus shipping offers when you start stacking them. Steve Larsen: It's so true. I don't know how many times I bought [Trayvon 00:56:41] gun oil thing, oh I have a few guns. Bryan Bowman: What's that? Steve Larsen: I said, it's so true, I don't know how many times I bought [Trayvon 00:56:47] gun oil thing. I only have a few guns but man, I bought so many of those things. It's so funny. That's hilarious... Man, I want to thank you for this. Just to recap everything, I always take a massive full page of notes every time I get to talk to a genius like you so I got it here again. You talked a lot about how not to choose eCom or info or just one thing, you actually can combine them and make even more powerful offer. I love the concept of how getting off of Amazon allows you to sell for 11 x potential on the backend. The dirty little secret is you get paid if it's flat. I love that. It's hilarious, man. Then, massive focus on community, otherwise you're just a commodity. You can still sell the commodity but there's no longevity in just selling commodity. You got to be able to sell to community too and get people into there. I love that. Itches are in the niches, love that too. Then a big focus on principles, what are the interest, what is it they're actually going after, actually fulfilling that and tapping into creative or tapping into the desires that they already have. I love the concept of independence and interdependence with the ads too and pre-frame bridges and all that before the funnel hits and then going to the funnel. Man, you dumped a ton of stuff on here. This is amazing. This is like just a little flavor of what you actually offer in eCom Underground, that's so cool. I really appreciate it. Bryan Bowman: I was excited to come on, man, when you invited me. I was very excited. We've become really great friends man and I appreciate you, I appreciate what you're doing. Anything I can do to help serve your audience and hopefully give back some value that they can implement, some strategy but also some very tactical things that if they're running funnels right now, hopefully they can go tweak and start testing. Steve Larsen: I appreciate that. You guys noticed, those of you guys that are listening now, how much did he actually just spend on the funnel itself like the pages, not that much time. I think it's a big place that people fumble up and they say, "I've got to spend all this time," now, the funnel matters but so much goes in to actually finding the product. Finding the needs, fulfilling and actually building the business around the funnel so it can be self-sustained, I love that. Anyway, thanks so much for all you shared and I really, really appreciate it. Hey, where can people go to I think you've mentioned the trial they can get? Bryan Bowman: Yeah, I want to do something special for your audience just to have them experience a little bit of eCom Underground and be able to connect with them a little bit more. I recently created a group. We have a large private Facebook group like most ClickFunnels official, it's private but it's available for free to the public. That's an amazing group that's growing very, very quickly but we recently started a separate group which is our insiders group. Our eCom Underground Insiders... This is really special for me because it's a little smaller group and allows me to just serve them a little more closely and spend a little more time with them. What I do in that group is I have a weekly live Q&A where we literally breakout the whiteboard and your exact questions get answered and you come on and as a group we can answer them but what I do is anything that I can do to help to answer these questions I do. If you submit the questions in advance, if there's someone in my network who's a better expert than I am then I try to get them on that call and we try to make sure you get your questions answered every week on those live Q&As. What I also do is I have an expert, I call it expert no pitch interview where literally you know that moment, Stephen, it's one of my favorite things ever, it's like after you finished dinner, the plates have been cleared, dessert is gone, we're just sipping coffee or whatever it is and we're just sitting there talking. We're all just really calm and just sharing stories. That's the environment in the interviews, we're literally it's just an open dialog, somebody who's just amazing in what they do, most of the time eCommerce related, and we can just pick their brain and get our questions answered from an expert. We do that every month and we have a special private group just for us for the insider so it's a really special community. What I want to do is just extend a 30 day all access trial for all of your listeners, they can come check it out, see if it's for them and I'd love to have them obviously. It just reminds me of a sales page, like what's the catch, there's no catch. It's part of a huge national promotion. What I want honestly is like have your audience experience it, if they get value then of course I would love to have them stay and to be a part of the community long-term. What they can do is if you'd like to be a part of it and experience it, they can go to eCom, it's with one M, ecomunderground.com/steve S-T-E-V-E and yeah, we'd love to have you and have you try it out and see if it's a good fit for you. Steve Larsen: That's awesome, man. I appreciate it. Hey, if everything else is good, reach out to Bryan to say thank you so much. Bryan, I appreciate it, a personal friend and total eCom junkie and nerd. Bryan Bowman: Yeah, for sure. Steve Larsen: There's a lot of eCom people that listen to this podcast, so I know they're all going to really love it. Anyway, thanks so much, man. I really appreciate this. Bryan Bowman: Awesome. Thank you so much and yeah, it was awesome. Steve Larsen: All right, bye-bye. Announcer: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

This is Episode 10 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And…what's the "C" word? Show Notes and Links: Segment 1 --"Bud Sex" Link: http://sciof.us/2i7aoTW Segment 2 --"Bike Fatige Segment 3 --LISTENER QUESTION: "Porn and Malware" --"This Robot Wants To Call You 'Master'" Link: http://bit.ly/2hhJ1t5 --LISTENER QUESTION: "Vaccines" After Show --"Your Amazon link purchases, NVC, Alienware answers, a magic wand, and more." =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 9 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And we're talking…about penis bones?! Show Notes and Links: Segment 1 --"The Mystery of the Penis Bone" Link: http://nbcnews.to/2hb9nKz Segment 2 --"3 Parents and a Baby" Link: http://bit.ly/2dwuGoR Segment 3 --"The Fart That Lit ER" Link: http://bit.ly/2efQQOd --"Sex Worker Update Email" --"Rogue One: A Star Wars Story Mini Review" After Show --"Your Amazon link purchases, Star Wars, hedonism, football(?!), and more." =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 8 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And a very, very special guest for a third host! WOO! Show Notes and Links: Segment 1 --"Sapiosexuality" Link: http://ind.pn/2h5hl8R Segment 2 --"Dino Feathers" Link: http://bit.ly/2ggEUhR Segment 3 --4 Listener Emails!! After Show --"Your Amazon link purchases, Star Wars, classic Batman, Hitachi Magic Wands, and more." =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

What’s the deal with this year? It’s just flown by! Here we are in the 4th quarter, the first part of December 2016 and we’re looking at Christmas coming up. But there is lots to be concerned about that’s much more important than product sales. Yep, you heard that right. You’ve got family at home and kids around and the holidays are almost here. So make sure you take a breath, look around you, and enjoy the moment. That’s the first thing Scott has to say as he starts this “Ask Scott” episode of the podcast and he’s learning it himself as he goes. If you’d like to hear this episode and ask your own question, you can ask Scott yourself. Listen to this Q&A episode to find out how! I’m doing well with my first private label product but am still on page 8. How can I improve that? A listener called in to ask how he can improve his product ranking. At this point, he’s consistently on page 8 or page 9 and his niche is a very competitive sub-niche of the sporting goods category. Even though he’s getting a decent amount of sales he’s curious if he’s ranking so low because his seller account is new. He’s also curious what he can do to improve his product rank. Scott’s got one main thought about why his product is ranking so low. Can you guess what it is? You can find out on this episode of The Amazing Seller. No more discounts in exchange for product reviews. What should you do now? In case you haven’t heard, Amazon has now changed its policies to forbid private label sellers from offering discounts in exchange for a review. That doesn’t mean you can’t give discounts. It doesn’t mean that you can’t ask for reviews. But it DOES mean that you can't offer the discount only if the purchaser agrees to leave you a product review. The practice of discounts in exchange for reviews used to be one of the most powerful ways to drive product reviews, which in turn helps with social proof, which in turn drives sales. So… since it’s not allowed now, what should you do to get a product going? Scott’s going to tell you how he’s modified his strategy, on this episode. Can you tell me what the best way is to research great keywords for my products? A listener called in on this episode and he's a Jr. in college and has already launched 4 products and has two more on order. He’s rocking the Amazon private label sales world already and is eager to find out how he can find the best keywords that his products can best rank for. He knows that getting his products found for the keywords people are actually searching for is what is going to help him get in front of the people who are wanting exactly what he has to offer. If you’d like to hear how Scott recommends all sellers go about finding their best product keywords - including the tools he’d use to find them. If private label sales are proving to be a challenge, here’s how you can get your questions answered. The Friday episodes of The Amazing Seller podcast are aimed entirely at answering YOUR Amazon, business, marketing, and private label sales questions. If you are struggling to get your private label questions answered, Scott is the guy. If you want to know how to do better list building and online marketing, Scott’s here to help. Don’t miss these Friday episodes. Not only can you find out how to ask your own questions, you can also hear answers to other sellers’ questions - and that will help you as well! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this Q&A episode of the podcast! [4:32] QUESTION ONE: Just launched my first PL product and I’m curious if my products isn’t rising in the rankings due to being a new seller? [17:30] QUESTION TWO: Since there are no longer discounts in exchange for reviews what do we do to get reviews from now on? [26:39] QUESTION THREE: What is the best way to research the best keywords for my products? RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/ask - ask your questions. Merchant Words Long Tail Pro Keyword Inspector www.TheAmazingSeller.com/resources (affiliate links included) www.TheAmazingSeller.com/workshop

This is Episode 7 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And a very, very special guest for a third host! WOO! Show Notes and Links: Segment 1 --"The Cat Bondage Connection?" Link: http://bit.ly/2gQTtZ7 Segment 2 --"Female Fish Grow Bigger Brains to Outsmart Horny Males, Researchers Say" Link: http://bit.ly/2gjAZwI Segment 3 --"A Wild Little Q&A" After Show --"Your Amazon link purchases, Star Wars, classic Batman, Hitachi Magic Wands, and more." =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 6 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Bring on...the Black Plague!? Show Notes and Links: Segment 1 --"CNN Hardcore Porn" Link: http://ind.pn/2gIX0c2 Segment 2 --"People Not Taking You Seriously Because of Your Long Ass Name" Link: http://bit.ly/2fiZ61Y --"Twitter Bots To Fight Harrassment" Link: https://t.co/whhvFOnCiW --"Sexist Men Have Mental Problems?" Link: http://wapo.st/2gqw252 Segment 3 --"Sex During the Black Plague?" Link: http://bit.ly/2gfdHs2 After Show --"Your Amazon link purchases, sex lube, Brian explains Max Stirner, a vast collection of nerd books, and more." =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 5 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Bring on the heater! Show Notes and Links: Segment 1 --"Unexplained Surge in the Number of Men Wanting to Share Their Girlfriends" Link: http://ind.pn/2fnt8O5 Segment 2 --"The CRISPR Gene-Editing Tool is Finally Being Used on Humans" Link: http://bit.ly/2fhpu8p Segment 3 --"BJ Prosthetic" Link: http://bit.ly/2fxg4W3 --Listener Email: "What To Call Us?" After Show --"Your Amazon link purchases, some extra relationship talk, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 3 of Season 4 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Bring on the heater! Show Notes and Links: Segment 1 --"Election Bullshitting" Segment 2 --"How Little Sleep Can You Get Away With?" Link: http://bit.ly/2fm0Sv5 Segment 3 --"'Married At First Sight' Review" After Show --"Your Amazon link purchases, some extra relationship talk, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

Sex & Science Hour - S03 EP03: "Happy Dunky Dory" This is Episode 3 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Let the incendiary comments begin! Show Notes and Links: Segment 1 --"Smart Dumb: Samsung Washing Machines" Link: http://bit.ly/2eISgih --Promo: "Ending Aging": http://amzn.to/2fqUpPB Segment 2 --"The First Woman To Put Her Face On A Product Got Trolled!" Link: http://bit.ly/1Obn9q6 Segment 3 --Listener Question: "How To Not Do Jealous Boyfriend Rage" --"7 Reasons So Many Guys Don't Understand Sexual" Link: http://bit.ly/2fhG4pr After Show --"Your Amazon link purchases, City On the Edge of Forever, little black books, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 2 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Happy Halloween everybody! Show Notes and Links: Segment 1 --"The Tinder Switcheroo" Link: http://bzfd.it/2ekBuWx --"Bachelor Ladies Rebel! And Hook Up with Each Other " Link: http://bit.ly/2eOVcue --"STI's On the Rise" Link: http://bit.ly/2e9KxyC --Promo: How To Do No Contact Like A Boss: http://amzn.to/2eO8R4F Segment 2 --"Cure Headaches with a Butt Plug!" Link: http://bit.ly/2eCR5CJ Segment 3 --Listener Question: "How To Have A Threesome (Unicorn Hunting)" After Show --"Your Amazon link purchases, cheap clothes, sponges, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 1 of Season 3 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! It's the season premiere! Let the games begin! Show Notes and Links: Segment 1 --"The Ovipositor" Link: http://bit.ly/2dmQgiW Segment 2 --"5000 Year Old Beer" Link: http://bit.ly/1TCEixt Segment 3 --"How to Get Out of the House and Make New Friends" Link: http://bit.ly/29NkuHd After Show --"Your Amazon link purchases, alien eggs, sponges, tying shoes, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 25 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! It's the season finale! We'll see you back in 3 weeks for Season 3! Show Notes and Links: Segment 1 --"The Fitbit Doesn't Help You Lose Weight" Link: http://nyti.ms/2cRDTcm Segment 2 --"The Undying Mouse Head" Link: http://bit.ly/2dj1buV Segment 3 --"The Night I Let My Wife 'Peg' Me" Link: http://bit.ly/2dsD6jT --"Listener Email: Thoughts" --"Listener Email: Bi-Thoughts" --"Listener Email: How To Keep the Dogs At Bay" After Show --"Your Amazon link purchases, ET's planet, wild things, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 24 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And it's a rollicking good time! Show Notes and Links: Segment 1 --"#HillarysHealth" --"Diego the Loverboy Sires Over 800 Baby Tortoises, Saves His Species" Link: http://bit.ly/2cM2y1K Segment 2 --"The Big Sugar Scandal" Link: http://nyti.ms/2cFUDmn Segment 3 --"SMART DUMB: Smart Dildos Are Tracking You" Link: http://voc.tv/2csBNNq --"Listener Email: The Perils of the Gay" --"Listener Email: Coming Out - Bi-men and Bi-women" After Show --"Your Amazon link purchases, Doctor Who, bisexuality, nootropics, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 23 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Let the good times roll! Show Notes and Links: Segment 1 --"Chipotle Alphabet Drones" Link: http://usat.ly/2ctw2Bg Segment 2 --"Brain Training Can Alter Opinions of Faces" Link: http://bit.ly/2cjFJmO Segment 3 --"Shocker About Bisexuals" Link: http://bit.ly/2cLzNFF --"Racist airBnB?" --"The Hillary Dulce Base Theory?" After Show --"Your Amazon link purchases, polyamory talk, nootropics, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 22 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Make sure you stick around for the After Show! Show Notes and Links: Segment 1 --"Headphones and Women" Link: http://bit.ly/2bwPQny Segment 2 --"Sumerians Mapping Jupiter?" Link: http://bit.ly/2bAI6zN Segment 3 --"Pam Anderson Says Porn is Bayud Mkay?" Link: http://fxn.ws/2c7ZeNS --"Long Thin Fingers Theory" After Show --"Your Amazon link purchases, RealTree camo, Whitesnake, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 21 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And it's on fire! Show Notes and Links: Segment 1 --"Stripes Make You Look Thin, But Not the Stripes You Think" Link: http://bit.ly/2bof47o Segment 2 --"New Study On Non Celiac Gluten Sensitivity" Link: http://bit.ly/2bwXLzX Segment 3 --Listener Email: "Telepathy" After Show --"Your Amazon link purchases, male and female brains, mushrooms, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 20 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And it's on fire! Show Notes and Links: Segment 1 --"Transphobic Body Shaming Naked Trump Statues, Coming to a City Near You!" Link: http://bit.ly/2b6exDY Segment 2 --"The Wage Gap" Link: http://53eig.ht/2brk0KL --"Yoga for Bone Health…Duh?" Link: http://nyti.ms/2b7dCDD Segment 3 --Listener Email: "Would You Be Relationship Coaches?" --Listener Email: "A Listener Tries Steemit…for the Dudebros?" After Show --"Your Amazon link purchases, a B5 listener email, a story from Japan, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 19 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And it's questioning its own existence! Show Notes and Links: Segment 1 --"What To Do Between Seasons" Segment 2 --"Steemit and Social Media in General…Have We Stepped in a Steeming Pile?" Segment 3 --Listener Email: "Shinrinyoku" --Listener Email: "Nerds Only Think About Sex?" --Listener Email: "How to Meet People?" After Show --"Your Amazon link purchases, QVC, adult sensory brushes, extra Steemit, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 18 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And it's on fire! Show Notes and Links: Segment 1 --"Steemit" Link: https://steem.io/ --"Don't Floss?" Link: http://bit.ly/2b1TBAt Segment 2 --"How Did Your Nose Get Its Shape?" Link: http://bit.ly/2b00p3C --"Male vs. Female Orgasms?" Link: http://bit.ly/2aBdXUH --"Why Female Orgasm Evolved?" Link: http://bit.ly/2aBevtv Segment 3 --Listener Question: "Millennials Aren't Having Sex?" Link: http://wapo.st/2asz48p After Show --"Your Amazon link purchases, books, sex toys, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 17 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! And it's a doozy! Show Notes and Links: Segment 1 --"The Ethereum Foundation vs. The Ethereum Genesis Foundation" Segment 2 --"Feminist Bonobos" Link: http://bit.ly/2ajd2YN --"Smart Women Don't Get Married?" Link: http://bit.ly/1YovBrK Segment 3 --Listener Question: "Actual Lucid Dreaming?" --"'Star Trek Beyond' Review" After Show --"Your Amazon link purchases, with computer parts, oil, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 15 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season motors on! Show Notes and Links: Segment 1 --"Barge-Size Noah’s Ark Is a Creationist’s Wet Dream" Link: http://bit.ly/29CcPxG Segment 2 --"Control Your Dreams with Electric Current" Link: http://bit.ly/2a0kjc8 Segment 3 --Listener Question: "How To Seduce Libertarian Women…?" Link: http://bit.ly/29KegYA After Show --"Your Amazon link purchases, Game of Thrones horseshit, music references, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 14 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season continues! Show Notes and Links: Segment 1 --"The World’s Oldest Computer May Have Been Used to Predict the Future" Link: http://bit.ly/25PssZV Segment 2 --"Higher Education Linked to Brain Tumors" Link: http://bit.ly/28Q19Er --"Zombie Genes" Link: http://bit.ly/28WSYae Segment 3 --Listener Question: "Foreskin Restoration" Link: http://bit.ly/29tvf1g --"How Giving Up TV For A Month Changed My Brain And My Life" Link: http://bit.ly/1Y3e2zb After Show --"Your Amazon link purchases, nonviolent self-defense, great books, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 13 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season continues! Show Notes and Links: Segment 1 --"Caution About Smart Contracts" --"I Quit Showering, and Life Continued" Link: http://theatln.tc/1UjQQLY Segment 2 --"Two Women Go 'Blind' After Checking Their Phones in Bed" Link: http://bit.ly/290krIE --"Are Cell Phones and EMFs Really Harming Your Health?" Link: http://bit.ly/298PoYU Segment 3 --Listener Question: "What do you do if someone becomes noncommittal?" --"How Subaru Became Lesbaru" Link: http://theatln.tc/28MpoDZ After Show --"Your Amazon link purchases, Godzilla, the best dildo, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 12 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season continues! Show Notes and Links: Segment 1 --"5 Myths About Young People and Social Media" Link: http://bit.ly/1lMgOV4 Segment 2 --"How Your Brain is Sabotaging Your Fat Loss Goals" Link: http://bit.ly/1AGhHsu Segment 3 --"Science of Sexy: 5 Things That Will Make You Irresistable" Link: http://ti.me/Y71z2X After Show --"Your Amazon link purchases, how Stephanie met Brian, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 11 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season continues! Show Notes and Links: Segment 1 --"The DAO Debacle" Link: http://bit.ly/1Udb1Yq Segment 2 --"More single adults living with parents than on their own for first time since 1880s" Link: http://bit.ly/1Ov0z1n --"Kids Born Later Perform Better in School" Link: http://aol.it/1tB11C9 Segment 3 --"Mt Gox Update" --"The Surprising Study About Mouse Sex and How It Relates to Humans" Link: http://bit.ly/1hhZoPW After Show --"Your Amazon link purchases, an update from Fake Larry Paige, interesting books, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 10 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season rolls on, baby! Show Notes and Links: Segment 1 --"World Renown Scientist Says He Has Found Proof of God! We May Be Living in the 'Matrix'" Link: http://bit.ly/1OhCknj Segment 2 --"A Laundry Folding Robot?" Link: http://bit.ly/1PEmfby --"Man's Half Face is Forever Young After Getting Hit by Particle Beam" Link: http://bit.ly/1aAqs9F Segment 3 --"Surgeons Perform First Successful Penis Transplant in the United States" Link: http://bit.ly/1U5NGgv --"Remote Controlled Contraceptives?" Link: http://bit.ly/1nyCE2v After Show --"Your Amazon link purchases, Ba'al statues, fireworks, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 9 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! The 2nd season continues! Show Notes and Links: Segment 1 --"When was the Last Time You Heard, 'I'm a lesbian trapped in a man's body'?" --"Yeti or Not?" Segment 2 --"Ovulation More Than Once a Month?" Link: http://1.usa.gov/1TNEmZd Segment 3 --"The Quantified Vagina" Link: http://bit.ly/1spopl1 --"Listener Question: Breastfeeding in Public?" After Show --"Your Amazon link purchases, the nature of audiobooks, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 8 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Yep, we're still going! Show Notes and Links: Segment 1 --"Pyramids in Antarctica" --"Return of the Wooly Mammoth?" Link: http://bit.ly/25qzILw Segment 2 --"Ways to Distinguish Fake Science from Real Science" Link: http://onforb.es/1NPNg6k Segment 3 --"Listener Questions!!" After Show --"Your Amazon link purchases, polyamory talk, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

This is Episode 7 of Season 2 of Sex & Science Hour, with Brian Sovryn and Dr. Stephanie Murphy! Show Notes and Links: Segment 1 --"The Truth about Type A Personalities" Link: http://bit.ly/1TwoHka Segment 2 --"What's In A Voice?" Link: http://bit.ly/20hnEFs Segment 3 --"Most Men Only Last 2 Minutes in Bed" Link: http://bit.ly/1kpp4LB --"Schools Giving 9th Graders Smut?" Link: http://bit.ly/1OQPMyq --"What Should Eat or Not Eat Before Sex?" Link: http://bit.ly/1dzL1jb After Show --"Your Amazon link purchases, an email from Larry Paige, and more!" =================================================== Add the show to your favorite podcast app: http://feeds.soundcloud.com/users/soundcloud:users:77801291/sounds.rss =================================================== Email us feedback, comments, show prep, and relationship questions: show@sexandsciencehour.com =================================================== Love the show? Donate to us with Bitcoin: 1DNFqNvrKNBbFPux8PVFBUjmgwdZErHd9 =================================================== Shopping at Amazon? Use the SASH link! Just head to: http://stuff.sexandsciencehour.com =================================================== Awesome chiptunes that you heard in the show are by rolemusic! Hit the link: http://rolemusic.sawsquarenoise.com =================================================== Social Media Links: http://sexandsciencehour.com https://twitter.com/sexsciencehour https://quitter.no/sash https://instagram.com/sexandsciencehour https://soundcloud.com/sexandsciencehour =================================================== Thanks for tuning in!

Your Amazon sales question are answered here! Yes, it does seem too good to be true but just give this episode quick listen and you’ll see that Scott Voelker doesn’t hold anything back. He takes your real life, honest questions and applies his vast knowledge of product research, selection, modification, listing, marketing, and sales, and puts it to work by answering your questions. This episode features questions about Best seller rank (BSR), getting custom products created, and using PPC data to optimize results. Sit down, grab something to take some notes, and get ready to learn how to take your private label business to the next level.   Connect with Scott on Periscope for live interaction!   Scott’s having a great time using Periscope, have you connected with him there yet? Periscope is a live video streaming app that enables you to watch and interact with Scott live anytime that he has something to share (and he’s got a lot to share throughout the day). His thoughts might be on Amazon sales or just business in general, but you’ll get something actionable out of every conversation Scott has on Periscope. To get the app for your phone head over to www.Periscope.tv and then search for Scott Voelker once you’ve got it installed. It won’t be long before you’ll be “scoping” with Scott!   What is BSR (Best Seller Rank) and how can I use it in my product research?   One of the key stats you want to discover when you’re researching a potential product niche is what Amazon calls BSR (Best Seller Rank). It’s the number that shows how well a certain vendor’s products are selling on Amazon and it tells you whether or not a product niche is one that is worth your time and effort to get into. In this episode Scott’s going to run through the bare bones way of figuring out best seller rank and also show you how you can use software to automate that aspect of your product research process to speed up the time it takes you to decide on a product and get it to market. You won’t want to miss it.   I found a great product niche but I can’t find it on Alibaba. How can I get a custom product made?   A listener called in to ask Scott about a product niche that he’s very excited about, but he can’t find anything even similar on Alibaba from wholesale companies. What should he do? Scott’s idea is that he can use Alibaba to provide a drawing or description of what he’s looking for and find out how much a supplier might charge him to create the product from scratch. It’s a great way to differentiate yourself in a busy market and also a sure fire way to keep your product listings from being hijacked. Scott walks through the specifics of what he’d do if he was in this listener’s shoes so take a little time to pick up some tips. Using your PPC data to tweak your campaign for better results.   Wow… the listener who called in this question has some amazing things going on in his Amazon pay per click campaign. He’s making tons of sales at great margins, but he wants to know what he should do next to optimize things even more. You won’t believe how detailed Scott gets with this, taking the guy through the Amazon dashboard step at a time to get him to the exact report he needs to look at to find out how he can optimize his returns even more. If you’re curious about a practical way that PPC can be used to increase profits, you’ll want to hear Scott’s explanation on this episode of The Amazing Seller.   OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER   [0:05] Welcome and introduction of this episode: Ask Scott! [1:18] How you can connect with Scott on Periscope. [3:00] The TAS Facebook community and how you can get involved. [5:39] A shout out to Phil, a TAS community member! [6:34] QUESTION ONE: I’ve got a couple of questions about product research, can you help? [18:57] QUESTION TWO: I’ve found a product I want to offer but can’t find it on the supplier websites. How can I get someone to create it for me? [26:37] QUESTION THREE: Can you help me tweak my PPC campaign given the numbers I’m receiving? LINKS MENTIONED IN THIS EPISODE   www.TheAmazingSeller.com/ask - Get your questions answered!   www.Periscope.tv - get on Periscope to connect with Scott live!   www.TheAmazingSeller.com/book - Scott’s new book - go get your copy!   Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop   Jungle Scout - www.JungleScout.com OR use Scott’s affiliate link at www.TheAmazingSeller.com/resources ($10 discount)   www.TheAmazingSeller.com/FB - the TAS Facebook Community   www.TheAmazingSeller.com/56 - Greg Mercer’s episode about Jungle Scout   Chris Schaeffer episode on Amazon PPC Updates - www.TheAmazingSeller.com/119