Brokerage Insider

Get a taste of a long and successful career in Real Estate from Johnny's mentor, Jim Flaum.They discuss his vast range of experiences in real estate from selling, managing and running an entire company.Get insights into how Jim accomplished his goals of making others successful and how he surrounded himself around the right people from so many different backgrounds and walks of life.They discuss real estate's transition into technological solutions and what it means for the business at large.Other topics include what makes salespeople great, the commonalities and the ultimate success in the business.

Listen as Jared and Johnny identify areas you should be focusing on in your real estate career, plus the mentality you need to break in and stand out. Jared also speaks on LIME culture and what is at the center of it. They also touch on the next big things in real estate that he and his team use at LIME.

Johnny and Eric assess the current and future real estate market and what to look for in tech, CRMs, and challenges across the industry. Learn more at TRIBUS.com

Learn about the Ins and Outs of today's agent with Better Homes and Gardens Linsey Ehle in Houston, TX.Johnny and Linsey talk about all things agent including engagement, marketing, and the program she helped develop at BHG.

Johnny speaks with one of Arizona's top-producing agents, Denise Pruitt of Arizona Best Real Estate. They talk about her start in the resort business, what it means to deliver services, her history in Arizona, and why it is such a desired area. They have a fascinating conversation about being intentional and The future of the industry, interest rates, and all. You do really get a sense and worth of professionals who have been through cyclical markets.

Everyone immediately knows Aspen around the world and Johnny discusses the area with one of the most respected names in Colorado Real Estate, but also within the entire industry, Krista Klees, President of Slifer, Smith & Frampton. They discuss Krista's journey to Colorado, her Real Estate career, The Aspen culture, and the current market.

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Welcome to episode one in the latest season of Brokerage Insider Podcast, with new host Johnny Pfeiffer and our first guest: President of the Corcoran Affiliate Network, Stephanie Anton. They go over Stephanie's rise through the industry that includes topics like growing a career in real estate, its limitless opportunities, and how to set yourself up for success. They also touch on female leadership within the industry and advice for navigating the landscape plus the people within it. They also give some insight into Corcoran and its importance to Stephanie and the industry at large. And also where the industry is moving to and what to expect for the future. Subscribe wherever you listen to podcasts and check us out at TRIBUS.com

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRIBUS CEO Eric Stegemann discusses the brand new season of Brokerage Insider. Meet the new host of the show, Director of Coaching, Johnny Pfeiffer and see who he has on tap to interview over the coming weeks.

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT:

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT: Hi everyone. And welcome to another episode of brokerage insider. This is the podcast where we interview the leaders in real estate and real estate technology. My name is Britt Chester, and I'm the host of today's episode. I'm also the director of client success here at Tribus. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to small, medium, and large brokerages all over. And today on the show, we're going to be talking with red Oak Realty, CEO and owner, Vanessa Bergmark. But that's a thanks for joining us. Thanks for having me. That's I'm really excited to jump right into this. I know you and I have worked a little bit together in the. Today, we actually get to kind of talk about where we are in the industry where red Oak is positioned in a lot of other exciting things. I think the first thing I kind of want to talk about is Inman connect, where you and I also just kind of met in person for the first time. I love to hear kind of your thoughts on the conference and as we're returning to conferences, kind of what that's like. So if you wouldn't mind let's, let's start with the panels you were on, what you talked about and kind of your thoughts around. Well, I think it's funny that we've worked with each other probably for about two years. And I spoke to you quite often in your former position and had never met with you in person. And I think that's the great part about it. And then connect is the, the meeting people in real life, right? So we know them in the social and digital media world. We've known them, you know, you were in Colorado and we were working on projects and PR together, but I never really met you in person. The relationship is it goes up a notch and the network goes up a notch when you actually have that human interaction. So that's something that I've always gotten from connect. I've been there going there for probably, oh God, I think it's gotta be at least 12 years and at least 10 years of, of doing panels and, and, you know, being on stage and being in those conferences and, and, and engaging with the audience and coming up with content. So do I think it's going to stay the same? Well, interestingly enough, I thought the format I've been to a couple of conferences since. I guess the pandemics are technically over, but since we, you know, got out of lockdown and I think what's interesting is they feel very much the same. You know, we're wearing masks, we've got some social distancing and some weird plexiglass and things like that. But on a whole, I don't think the content has changed too much. And I don't think. The, the values that you're taking away from the conferences has really changed. So I have, I was actually surprised to see that it was very much the same as it had been pre pandemic. I think the bigger question is how will they change moving forward? To me, the content at, at all of these events has been somewhat secondary to the relationships that are formed. You know, after the content has been shared and spread and, you know, th th the dinners or the grabbing drinks, or the meeting up in the hallway, all those things are really aware of the. Is built. And I think that in my own career and within my own brokerage, I can say so many of my very strong relationships have come from the halls of those conferences in connecting. How do you think the content could change? One of the things, and one of the things I really had as a takeaway was we kind of have an opportunity to maybe explore new ground within the content. And so you know, in the past, you know, everything has been focused on real estate and it's been focused in marketing. And I think the keynote speakers are all. That's sometimes Inman does a really good job of like pulling in these keynote speakers that are either residual or kind of

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann. I'm the CEO of Travis. We're one of the largest independent prop tech companies in real estate provider of custom brokerage technology to medium and large sized brokerages in the United States, Canada, and around the world. In addition, I'm the managing partner for Travis capital. We're a private equity fund focused on the PropTech and. On today's episode, we have Greg burns. Greg is the co-founder and CEO of drop offer a company that if you were at the inbound conference recently, you probably saw all over the place. It's an app that helps dial you into off-market listings. And we'll learn more about how that happens, cause I'm sure our listeners will be intrigued by that lead in on top of being the CEO of drop-off or Griggs, a licensed realtor with compass and previously had his license with Sotheby's and elite Pacific property. Great. Thanks so much for joining us. Eric is so great to be here with you and your listeners. Well, let's dive in. And, and first of all, I'd like to know, and I always ask people that have been in the industry for awhile, and it definitely seemed like you've been in the real estate brokerage industry for awhile. What got you into real estate? Yeah, I've always loved architecture. I remember when I was a young child just drawing floor plans and kind of building my dream house and that actually evolved into. A bit of a career in construction. I was a project manager for an ultra high end builder, and I really got to know what it took to build these homes. And granted, I was pushing the pencil. I wasn't necessarily, you know, swinging and hammer, but I understood the value of each nail. I understood the finished detail that goes into all these homes. And you would slave, you know, you would, let's put it this way. You would spend months and months and months building these homes. And at the end of the day, I just will never forget where a real estate agent would come in. Spend about 30 days, you know, marketing it and ultimately selling it and making like three times as much money as I did for this, these efforts that we were doing to build these homes. So I quickly realized like, oh, maybe I'm at the wrong part of this transaction. And I quickly went and got my real estate license and leveraged my, my knowledge about these homes, especially in the high end world to, you know, jump kind of feet first into the. Ultra high end real estate world. Quickly kind of rise to the top because I was able to explain this the golden thread, right? What, what into some of these really special homes. And it was, it was really a great it was an added tool for me when I'm going to listing presentations to be able to start firing off all these finishes and the details that went into these homes before the homeowner would even go and you know, start exceeding. Explaining some of these, these finishes that went into these homes and that really allowed me to pick up listings quickly and start selling some of these really beautiful, beautiful homes. And it it quickly led to this ability to. Established myself as an agent and then move on. And we started establishing ourselves as brokerages. And that was first as a small company, small company called elite Pacific, and then ultimately led and led to the ability to bring compass Hawaii over here, which has been, been nothing short of fantasy. And, and so obviously you're an agent with compass which, you know, I, I will say we have probably about half of our listeners are, are intrigued and would like to, to dig into that more than we probably will today. And other half of our listeners are like, gosh, darn it. Compass that are out there. So what, you know, I have to ask the question of, of

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT: Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of Travis. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large sized brokerages in the United States, Canada, and even around the world. In addition, I'm the managing partner of Travis' capital, a private equity fund focused on the prop tech industry. On today's episode, we have Michael Lucarelli. Now Michael is the co-founder and CEO of rent spree at leasing management tool that has been focused on the MLS industry recently. And I'll, we'll be sure to dive a little more into that, Michael. Thanks so much for joining us today and thank you so much, Eric. Really glad to be here and excited to chat with you today. Yeah, so let's dive in. So, you know, the first question that I pretty much ask all of our guests is how did you get into real estate and real estate tech? Yeah. So going back a couple of years ago is when I first actually moved. So I'm from the east coast and I moved to California. It was about 2014 or so. And so a lot of what I experienced was first originating as a renter. And so I had done it quite a bit of moving around up until that point and just saw how there's really a massive number of people that are renting. And the U S again, kind of looking at it from the renter lens and that it was just a completely fragmented process where when you're a renter, you're kind of thrown through these loops where you have to submit your application to many different properties if to pay fees over and over again, you don't really hear back. There's a question of information security with your sensitive information. So I saw all that on the renter side and then kind of combining that a little bit. I actually ended up getting my real estate license and hung it at a local Remax. And so I really put both pieces together where on one hand I was renting and saw that. And then I was working in the Remax office and I saw actually a ton of agents that were working with rentals or at least trying to, and at this office. Considering how many people were working with rentals on a regular basis? I was surprised that there was no tools. There was no resources, even like the broker didn't really have any feedback or advice to give to agents on how to handle these types of rental transactions when agents were working with lease listings and representing renters. And so I just saw a huge gap in an opportunity and given how large renting is in the us. Just like saw big chance for me to kind of come in and create a standardization that can streamline these processes for renters. But of course, also now a lot of what we do is focusing on agents, brokerages landlords, property managers, MLS. So from a high level, you know, just to, so that everybody is listening. And can you give us a high level understanding of exactly what rents Bree does for either the broker or the consumer? Yeah. W what rent-free does, is it really looks at You know, like these rental transactions, and this is not necessarily something designed for property managers. Although we do have property management companies that use rent-free it's really for agents that are mainly focusing on selling and buying, but they may have from time to time the opportunity to work on a rental, whether they have a lease listing and they're representing a landlord, or they might represent a renter. And so Given how many people, how many people are kind of working on those types of transactions and spree really seeks to streamline that process as much as possible, because we know that typically. Agents and brokers don't tend to earn as much on rental commission. And so when you have these situations where agents...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT: Hi everyone. And welcome to another episode of brokerage insider. This is the podcast where we interview the leaders in real estate and real estate technology. My name is Britt Chester. I'm the host of today's episode. I'm also the director of client success here at TRIBUS. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to small, medium, and large brokerages all over the world today on the show, we're going to be talking about marketing and specifically digital marketing, and we're joined by Nick Markman. Principal product strategists at vocalize. Nick, welcome to the show. Hey, Britt. Happy to be here. Thanks for having me. I think digital marketing is a really exciting topic right now, as we enter this kind of like, I don't want to say post COVID, but this, this next phase. But before we get into it, Nick, tell us a little bit about a vocalize as well as a little bit about your. Yeah, absolutely. So a vocalize we're collaborative marketing platform. So we basically enable local, small and medium businesses to easily execute sophisticated digital marketing. And we do that by partnering with their, either their national brand, like their. Where we partner with technology platforms, you know, like try this or other CRM website providers. And through that collaboration of partnering with the what we call the sponsoring partner and the data that they have and, you know, getting a marketing platform, that's integrated with the tools that those agents and brokers are using. We're able to accomplish marketing outcomes on behalf of the, those users that they wouldn't be able to achieve with. That collaboration and also saved them a lot of time. You know, we'll talk about this, you know, I think throughout the conversation, but the reality is that, you know, local and small businesses some of them may be great marketers, certainly. But to be an expert in, in digital marketing, certainly requires a lot of time and resources to truly be an expert at. And a lot of those businesses that they just don't have that, right? If you're an agent or a broker, you're going to be spending most of your time selling houses and managing your relationships. So our ideas that we want to be that digital marketing easy button that allows them to still get all the performance that they want from digital marketing leads, revenue. But by spending a lot less time doing so. And doing so in a, in a really seamless way where they don't really need to set anything not bright. So by doing that, we've seen, for example, in real estate agents and brokers go from spending nine hours a week, marketing their business to nine minutes. And we've seen dramatic performance results as well, seeing 400% stronger performance than when they're doing it on. Yeah. I mean, I, I know real estate agents are there's, there's so much of an ask on a real estate agent today, right? Like there's so much expectation as to the service that they're, that they're meant to provide. And, and whenever I'm, you know, working one-on-one with either agents or brokerages, it's always a matter of looking at, you know, how much time do we have in the week and how. Can we really allocate to not just learning and understanding digital marketing, but also deploying that and seeing a solid return there. So I think, you know, tools, you know, I know at Tribus we've, we've partnered with a vocalize and I think that this partnership has been, you know, just in its infancy right now. One of our, one of our more exciting ones, just because it provides new opportunities for us. To, to put their face out there to put their name out there, to put their properties out there. So we'll, let's, we'll get into that here in a little bit. But before we do, I'd love to kind of jump back to the, the the, the...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT: Welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host Britt Chester director of client success at Travis. And today we have veteran agent and broker Wade . McColey Wade. Thanks for joining us today. Thank you. Thanks so much for having me. Wait, where are you? Where are you joining us from? Where are you based? We are located in green bay, Wisconsin. And how was the weather in green bay right now? Rainy. It's been very nice, but it is raining now, but we, we appreciate even the warm, rainy days after a few months of I can definitely imagine that wait, you've got quite the resume, you know, when we were just kind of talking a little bit, we'd got, got Realty high, you got cash certified. Tell me a little bit about your history getting into real estate and just kind of give our listeners and audience, you know, a little bit of your back. Sure. Well, I Fell in love with real estate pretty early on in my, in my, in my life. And one of the things that intrigued me so much about real estate is formerly before that I was in a rock band and Doing a little bit of small touring and realize that boy, this is a tough way to make a living. Cause we weren't, you're going to become the rolling stones by any means. And had a brother-in-law that was in real estate and kind of watched it and thought, okay, this looks interesting. And he approached me and I got into real estate fairly young when I was about 2021. And just absolutely fell in love with it and maybe a little bit for the wrong reason, but I thought houses were cool and really, really enjoy the fact when it, when the light bell went off for me light bulb went off for me. It was really about the fact that I didn't know anywhere where I could make. The kind of money that I wanted to make. And what I mean by that is in real estate, there's really no ceiling. I mean, you, you set your own ceiling and real estate, you can make as much or as little as you want by just, you know, getting really efficient, working hard, having good systems. So that's what launched me into it. I was, I started a couple of different real estate companies sold those was number three for close transactions for a major franchise. And just, that led me to all kinds of really cool opportunities. And that's another thing that I always loved about real estate was the opportunities that it can lead you into if you become really good and known as being really good. So that led me into. The banking industry, which I helped co-found Nikolay national bank and it's now publicly traded a $7 billion company. That's done extremely well, a lot of talent around that, that wasn't just me by any means. But then when the crash came in 2009, 2010, I saw really quickly that community banks and banks needed a system to help promote their properties in a new way globally. So fast forward through that, we worked with banks in 38 states. I'm always hiring local agents as our reps. We still do that work today. Then got a opportunity to work for the federal, with the federal government selling assets for the federal government and that morphed into. Realty I've been cash defied today. Yeah. And I was able to look around on Realty hive. I think, you know, one of the things, and we had mentioned this before you're licensed in nearly all 50 states. And, you know, again, that, that thing that stands out is, is that continuing ed continuing education and, and what all that takes. But can I talk about, you know, why, why you're licensed in so many places and then how that kind of speaks to Realty hive and, and the business. Yeah, what happens is it's, it's kind of a two-way street in this sense. Consumers come to us because they want utilization of our platform. In fact, When we have a consumer comes to us or an...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) It's always exciting to learn how and why people choose to enter the real estate industry. For Samantha Heyer, a broker associate with MODUS Real Estate in Denver, Colorado, the decision came last year during one of the most transitional periods in history. Heyer entered real estate following a successful career in the communications and PR industry primarily focused in healthcare. This experience - managing brand exposure, media relations, public relations - gave Heyer the tools and network needed to hit the ground running in Denver's hot real estate market. On this episode of Brokerage Insider, Heyer talks about her decision to enter the real estate industry during the pandemic, and what it's like to navigate one of the most coveted markets right now. TRANSCRIPT:

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPT:

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) The real estate industry is effectively made up of hundreds of thousands of individual agents who are all, in a sense, their own small business managers. It takes tenacity, grit, marketing prowess and flexibility to make it in this industry, and that's especially true when you're talking about red hot, super competitive New York City. Amy Herman Schechter of SERHANT knows first-hand what it takes. She's built quite a name for herself, whether through navigating New York co-ops, or helping forever-New Yorkers land a brilliant investment property in the Hamptons -- she's done it all. You may have even seen her on an episode of Million Dollar Listing New York, which, coincidentally, is how she came to work with Ryan Serhant and the rest of the agents and brokers at his prestigious brokerage. On this episode of Brokerage Insider, Amy Herman Schechter talks about what it was like starting in real estate in a post-9/11 New York, and what she's bringing to the table now with 20 years under her belt and a wealth of industry insider knowledge. TRANSCRIPT:

This week, CEO Eric Stegemann and Director of Client Success Britt Chester discuss the news of the week in real estate, including: The National Association of Realtors sets a new membership record Leading Real Estate Companies of the World holds a large in-person event post COVID - are events back? iBuyer Data Junky, Mike DelPrete joins cash backed offer company Homeward

This week, CEO Eric Stegemann and Director of Client Success, Britt Chester discuss: Returning your agents and staff to the office effectively Building culture back with your agents and staff Low inventory and what you can do about it Getting builders to build faster

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) When it launched more than 5 years ago, Opendoor seemed like another rehash of HomeVestors of America - the Ug buys ugly houses company. With offers that were far off value, it was easy for Realtors to dismiss the company. However, over 5 years, Opendoor has dramatically increased their data and made their offers very competitive. In some markets, Opendoor is offering at or above market value and charging fees as low as 3% total. Does this mean doom and gloom? Not according to Tyler Hixson, Head of Growth and Strategy at Opendoor Brokerage. Tyler presents numerous ways that traditional brokerages can work directly with Opendoor to not only help their clients, but to get paid for doing it!

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) How do you go about starting a team? What does it take to become a Manhattan mega agent? What are teams looking for in selecting a brokerage? Bravo's newest Million Dollar Listing New York cast member, Kirsten Jordan, joined the Brokerage Insider podcast to discuss how she went from being an expat, licensing graphics in Italy to becoming a mega agent in Manhattan real estate. Kirsten started her career as a team member at Douglas Elliman, then moved to Compass to be a partner on a team, and now has come back to Douglas Elliman, to start her own team while appearing on Million Dollar Listing New York. Listen in as she provides advice to other agents on how she rose through the ranks and what she would tell herself 13 years ago when she started in real estate.

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) The real estate industry has helped create some of the most successful business people in the world, but that's not the case for every agent and broker. Financial planning is important for everyone, but especially for the volatile nature of real estate professionals and the ebbs and flows of the business. Tami Bonnell, CEO of EXIT Realty, breaks down the importance of long term planning in real estate and how thinking about tomorrow will help you make the right decisions today. TRANSCRIPT Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large sized brokerages in the United States, Canada, and even around the world. Now on this week's episode, we have Tammy Bucknell. Tammy is the CEO of EXIT Realty Corp International. Tammy started. With EXIT as a regional owner, then moved over into running things at EXIT as a VP, then president. And now she's been CEO since 2012. So Tammy, thanks for joining us today. I'm really happy to be here. So I'm really excited to chat because there's a few topics here that I know that are important to you. That I'd love to get your take on. But I want to step back for just a second, because one of the things that I've found in, in interviewing all of our guests for the show is they always have a really good story of how they got to where they got to. So why don't you tell me how you got to start in residential real estate and then how you went through those paths that I just mentioned, and now being the CEO of EXIT. Okay. Probably not that exciting of a story, but you know, I. Actually started my first business when I was 11 and I started cleaning houses. And I cleaned site for builders because I could be dropped off in a subdivision and go from house to house. And you know, work ethic was a real strong thing in our family. So every Saturday and Sunday, that's what I did. And I actually was scraping windows, sitting inside a window, scraping the windows from the paint and a realtor and a builder were in the house. With the buyers that were relocating and they were doing the final walkthrough and the wall between the kitchen and the dining room was actually supposed to be more of an open concept. And it wasn't. And so the buyers came in all upset that it was yelling and screaming. I'm sitting in the windows thing, please make me invisible. And But when they slammed their way out of the door, the builder put his fist through the wall. And I jumped through the window and said I think you broke your hand. And he said, drive me to the hospital. I had lied about my age and I drove him to the hospital and he did break his hand and he had a cast put on. And then when I was driving him back in, my dad was pulling back up to pick me up and I ended up grounded for driving and On the way back, he was just complaining about how realtors were never getting it right with new construction. And I was, how hard is it? You want White, you want off White, you paint a picture for somebody, you know, something pretty similar to that. And he said, you think you can sell houses? And I said, absolutely. And he said, good start Saturday. So I got $500 a house starting at 13 years old. And I looked older than my age. So I think that's what happened, but I thought real estate was really disorganized. And so I never really thought that I would be in it for a living and I focused on finance and I went to work for a company. In the South Merrill Lynch and it turned out to be those, both the timeframe that they were acquiring real estate companies. And I hated being locked up in a cubicle and turned out I had a knack for doing acquisitions and that's...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) All too often, leadership in real estate brokerage, means family members, friends, or agents that weren't successful. Worse is that most brokerages do not provide any leadership training for agents. Howard Chung, the VP Of Franchise Development for John L Scott Real Estate, in the Northwest, joins Brokerage Insider to discuss what brokerages can do to encourage diversity and growth in their leadership.

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) With more than 40 years of experience in residential real estate, mostly at Sotheby's International Realty, Philip White has steered the company through major changes in the industry and expanded the brand to 75 countries and 1000 offices around the world. Through this process, Philip has led a company that holds the highest brand standards. Because of this, the organization is Realogy's most profitable organization. Listen in as he describes how Sotheby's has thrived. TRANSCRIPTION

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Hudson Gateway Association of Realtors CEO Richard Haggerty knows New York real estate. He's been working with HGAR for over 30 years, bur has never seen a year like 2020. While the news narrative may hyped up the rental exodus, Richard testifies to the skills of NYC Realtors to adjust and refocus efforts on the suburb markets, which are growing and thriving. Listen as he explains how the NY state of mind helped real estate agents prosper, and how the need for a unified MLS will help everyone, but most importantly, the consumer.   TRANSCRIPT: Welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host Britt Chester Director of Marketing Success at TRIBUS one of the largest independent prop tech companies in real estate and provider of https://tribus.com (custom brokerage technology) to medium and large brokerages today on the show we are joined by Richard Haggerty. Richard is the CEO, the https://www.hgar.com/ (Hudson Gateway Association of Realtors), Inc, and president and chief strategic growth officer of https://www.onekeymlsny.com/ (One Key MLS). Richard, thanks for joining us today. It is my pleasure, Britt. You know, Richard, we spoke last year at Inman connect, New York and well, a lot has changed. Can you sort of take me through, let's start if we can even start at January of last year w you know, where we were a little bit more optimistic, things kind of changed after that and kind of give me your 30,000 foot view from the, from your members view, as well as the consumers in your area and the opportunities they were confronted with during this incredibly tumultuous year in real estate. Wow. You know, I've been in this business for 35 years. I have not ever seen anything like 20, 20 quite frankly. I hope I don't see anything like it again, it was, it was a tale of two years in one year. You had actually, you could make an argument with like three stages of the year. We were very optimistic in the first quarter of 2020. The sales were looking really, really strong. The market and our entire geography was looking really, really strong, and we've got a very diverse geography. We cover Manhattan. We actually merged with the Bronx in the middle of the pandemic in July all the way up to that, to the Valley. So four counties in the Hudson Valley, Westchester, Rockland, peppermint, orange, and all, all of that geography was just looking really strong. But then March happened and it was actually the middle of the third week of March, where literally within a week, everything shut down. I had to close my office. Fortunately, we kind of seen the writing on the wall and we were able to transition all of our staff to working from home seamlessly. But real estate for all intents and purposes was shut down. Agents could not show up visibly show properties. And it was scary. I mean, I live in the upper East side of Manhattan. And that became a ghost town very, very quickly. So yeah, I think everybody come that the end of that first quarter the end of March in the, for the most part, all of April, we were just really pretty much scared. Europe was really the epicenter. Our infection numbers were extremely high, the highest in the country early on in the pandemic. And everybody was just, you know, shut up in their homes. And a lot of folks, if they had a second homes, they headed to wherever the second homes were, whether it was out in the Hamptons, up in the Poconos they got out of town. You know, and I think part of that narrative we were seeing from the outside, looking in, in New York was this, this mass Exodus kind of like, you're talking about people where we're going to the second homes, but I think there was also a lot of people who didn't have second homes. And so they started to look to where they came from it and move out. And so that,...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) At the nexus of brokerage mobile apps, real estate marketing, and open houses sits HomeSpotter's CEO. The company offers branded apps for brokerages and agents, automated listing marketing, and the number one open house registration app, Spacio. Aaron had a front row seat to what would go from the shut down of the real estate industry, to it's holding up the rest of the economy. We ask him about this and he provides some tricks that brokerages can use for their apps and marketing. TRANSCRIPT Hi everybody. And welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large sized brokerages in the United States and Canada. Today on the show, I'm looking to have my friend Aaron Kardell. Aaron is the founder and CEO of HomeSpotter. HomeSpotter started out. As the premier provider of branded apps for brokerages and agents, but the company has recently branched out over the past few years into other options as well. And we'll dive into some of those when we talk to Aaron today. So Aaron, thanks so much for joining us. Thanks for having me, Eric. Great to be here. Good to talk to you. In fact, right before we started recording here, we were talking about how it's the, as we're recording this today on March the ninth, 2021, I think it's the oneumyear anniversary of the last time we all saw each other at the leading area conference in Las Vegas, right? It's a, it's been quite a year. Yeah, definitely. Definitely. And, and, with what you guys do, it'll be interesting to hear some of the data, that you have of what you've seen over the past year. Cause you're kind of a leading edge. in some regards for, for that data. So I'm excited to dig in. but before we do that, I just want to understand a little bit about your background. let's start out by, you know, you're obviously a technical founder, so what got you started to doing software development and then later starting your own company. Yeah, thanks, Eric. well, real simply, I grew up in a rural community in Nebraska. and this was, back in the days when, computers were still. Lunchables as they called them at the time they were briefcases. and, my parents were entrepreneurs and my mom, happened to be an accountant at the firm that they had founded. And so she would. Drag this, briefcase home, with her each evening. And, at a very young age, I picked up a book about, basic, programming and, learned, programming at a very early age that way. And just, you know, I think was really excited by the concept of. you know, you put in a program and, minutes later, what, what you wrote is, is working and, you know, over time, There was kind of that personal joy in, in learning programming, but having parents who were entrepreneurs as well, led me down a path where, you know, as soon I started exploring, what does it look like to combine these two things to, potentially start a business, that, that was also within the, the rental of software. And so by, Time. I was in high school. I, started my first, mini little software company that was selling, what, was referred to it at. The time has shareware, over the internet. it was a windows program. And, you know, as I say, sometimes it was, you know, not a ton of money as far as, tech startups go nowadays. But, compared to, working at the local dairy queen. It was a pretty good, pretty good living for a, high school kid. No, I have not heard the term shareware in a very long time, but it brought lots of memories back of the software of the month club discs that I used to get. Yeah, I have to ask you, what was the, what was the shareware app that you built? It's so random. I got to tell you, the name...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) There are riches in the niches - particularly when it comes to real estate sales. By finding and more importantly focusing on her niche, Realtor Stephanie Kroll has built a following for her speciality https://midmoddreamhomes.com/ (MidCentury Modern Homes in Denver). Transcription: Welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host Britt Chester Director of Marketing Success at TRIBUS, one of the largest independent prop tech companies in real estate and provider of custom brokerage technology to medium and large brokerages today on the show we have Stephanie Kroll, a broker associate with Mile High Modern Denver's definitive resource for modern architectural property. New developments in classical collection homes, Stephanie's expertise and Denver's real estate market is remarkable. I'm excited for this discussion, Stephanie, how are you doing today? I'm great. How are you doing well? Thank you. Thank you so much for joining us on brokerage insider. Oh, of course. I'm happy to be here. Thank you for inviting me. I, I think I was able to provide a little bit of an introduction, but, uh, if you would, for our listeners, just kind of talk about, uh, talk about who you are and where you're at and what your kind of specialty is right now. Yeah. So I am a real estate broker with Mile High Modern. I started in the real estate business a few years ago after a very tumultuous first-time home buying experience of my own on a personal level. and I'm also a Denver native. My family has owned properties in the Denver area since the 1970s. And. we've, you know, everybody is here in different pockets of the Denver Metro. You know, and we've been here for multiple generations now. So I like to think that I'm an expert in the Denver Metro area, because we've lived here for so long , but yeah, I, I really focus on most of my energy on properties of architectural merit, specifically mid century modern homes. I've found a lot of success in. Niching out within that particular architecture type. especially because our market just has a lot of them. but also because I have a passion for the design itself and yeah. Does that answer your question? That's perfect. Let's talk about how you got into real estate and kind of what you were doing before and your journey into this as a career choice. I know a little bit of it, but I'd love to hear it from you. Yeah. So, okay. Well, I mean, I did a bunch of different things. you know, within my entire professional career, but I, my background is in marketing. I got a business marketing degree from CU Boulder and my first like big time job was out in LA. I worked for Hulu for a few years, in marketing and an ad operations. And, my experience in Los Angeles was great, but I was like, I could only handle it for so long and I really miss Denver. So I ended up coming back about two years later. And when I did that, I was kind of like getting my hands into some other marketing jobs. And I specifically took on a job working for, a string of different event venues and marketing or sorry, music. Sorry. Wow. Music venues in the golden triangle. And, just, I was the marketing director for them was pretty much tasked with really revamping the entire marketing department there because what I had walked into, I didn't have a whole lot to work with and they really didn't have a lot of like preexisting systems or anything like that. And so I kind of had to build a team to support all of their venues. And in doing that, I was, not only exposed to a lot of the different partners on the golden triangle board of directors, like the Denver art muse and sort of Cerner Conservancy, but then also, one of the venues that we worked with was the church. And I just was like, so fascinated by, as I was doing all this historic research on

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Nobu Hata is a real estate lifer. He's sold, his wife runs a large team in Chicago, he's helped create YPN chapters of Realtor Associations, worked for NAR, and now runs the Denver Metro Association of Realtors (DMAR). Listen to what Nobu has to say about the politics of running an association. What he's doing to help Denver Realtors and the Denver housing shortage. TRANSCRIPT Hi, everybody. Welcome to Brokerage Insider the podcast where we interviewed the leaders in real estate and technology. I'm your host, Eric Stegemann and I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate. And we're providers of custom real estate brokerage technology to medium and large brokerages in the United States. And even throughout the world today on the show. We have Nobu Hata and Nobu is the CEO of the https://www.dmarealtors.com/ (Denver Metro Association of Realtors). I've actually known Nobu for over 10 years now. And you know what Nobu liked me as a real estate lifer. He actually started in the real estate industry more than 20 years ago as an agent in Alaska, and then moved to sell real estate in Minneapolis, where he helped found the YPN chapter there. After his time selling, Nobu moved to Chicago and he accepted a role at the National Association of Realtors. He was most recently the director of industry outreach and engagement strategy there at the same time, while in Chicago, Nobu's wife, Shea became a Realtor and built an incredibly successful team where she still sells Nobu has traveled all around the U S and even around the world to various speaking engagements. And so we're very lucky to have him on the show today. So Nate Nobu thank you very much for joining us. Thanks for having me, Eric. I'm excited to dig in a, as a friend of mine and be in your new role as the CEO of of DMR. And so I want to kick it off and ask you a little bit about your past. So what originally got you into real estate? I, you know, I think it, I think it's just like most people yeah. We'll get into real estate, like get, get into it by accident. I started out working for my father who was a former Xerox guy owned a, like a Kinko's before it was a Kinko's right. And one day I had gotten into a fight with my brothers. And my my, my dad went to me and said, you need to use your powers for some good. Why don't you go work for this brokerage there, everything's starting to go online. And I think you can at least make some money this summer doing it. And man, everything just kind of rolled from there. I did a lot of design work and then I got into the sales end of things and it was just, the rest is history. So, you know, you said the rest is history. What what's kept you in the business this long? What is it about real estate that just keeps drawing you back into it? Oh man. You know, I think other than the fact that it's like the mob, once you're in you're you can never really leave. I think the big thing is I've never. I've never been a part of, of a business where the more good you do for people, the more profitable you're going to be. And, and, and when you think about, especially now with the way businesses in general there really isn't the case, right? But here in real estate, man, you, you, you, you serve people. Well, you differentiate. You make them happy and you, and you make relationships. God, you know, it, it, it just keeps snowballing from there. So it's, you know, try to get out once it didn't really work. That's how I got back into mint into real estate Minneapolis, but man, it was, it's one of those things where I think it's just, it's it feel good thing. And I don't think I'm unemployable outside of real estate anyways. That's you know, Rob Hahn our, our friend, Rob once once said the concept that we're part of this unemployables group and you know, we only work in real estate

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Joan Docktor, the well known president of Berkshire Hathaway HomeServices Fox and Roach Realtors, sits down with TRIBUS CEO Eric Stegemann to discuss the changes in the real estate industry. CoStar bought HomeSnap and now is nearing an acquisition of CoStar to consolidate into the largest owner of real estate data in the world. Zillow bought ShowingTime and now has the available data for over 1/3 of all showings in the entire United States. Compass is getting ready to go public. What should large brokerages be thinking about right now? TRANSCRIPT Hi, everybody. Welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegman. And I'm the CEO of TRIBUS. We're one of the largest independent prop tech companies in real estate and providers of custom brokerage technology to medium and large sized brokerages all throughout the United States, Canada, Canada, and even around the world. Now today on the show, I have the most sincere pleasure of having as my guests. Joan. Now Joan is the president of Berkshire Hathaway HomeServices, Fox and Roach Realtors. It's a division of HomeServices of America and one of the largest brokerages on its own in the entire country. On top of being part of home services, the largest brokerage in the entire country. Fox & Roach has more than 5,500 sales professionals in 75 offices in Delaware, New Jersey and Pennsylvania. Joan was recently named to the https://rismedia.com/newsmaker/?id=1299 (RIS Media Newsmakers Hall of Fame), along with other very prestigious folks like Sherry, Chris Allen Dalton, and the enforcement. Joan, thank you so much for taking time out of your very busy, busy schedule to join us here today. Thank you so much, Eric. I really I'm pleased to be with you today and look forward to our conversation. Me too. Me too. So, you know, first I want to start with your background. You buck the trend of the average agent today, and that is you started your real estate career at Fox and Roach, right? Yes, I did. I did. And I've never, ever left. We've just changed names many times and I've gone along for the ride that, yeah, for sure. Amazing. And if, if without going into specific numbers, you've been at Fox and Roach now for over 30 years, correct? Correct. Yes. And I could have gone anywhere. Sure. Yeah. For sure. With your, with your pedigree now, now when you. Okay. Now I was going to say most agents have many choices and that that's, that's that's a great thing about real estate. We have so many choices and, and I remember when I joined, I was told, you know, if real estate, wasn't my thing, we had mortgage title insurance. I could try out one of those businesses. For sure. I I've actually long joked about the the real estate industry. And one of my favorite things about it is that you could sell the same home three times and it would be different each time, right? Yes. Yes, it would. So it's, I, I listened to a different podcast and I could hear your passion for the business still after 30 something years in the industry, I could still feel your passion as I was listening to you on this other podcast. And one of my favorite things about this business too, is that every person that enters this business, it seems like they're so positive. And more importantly, it seems like they're willing to bet their paycheck on the fact that they can wake up tomorrow and make a sale. What was it specifically that made you decide to go get your real estate license and starting the business? Well, like many other agents we all buy and buy houses eventually, and we either have a great experience or we might not have such a good experience. And depending on where we are in our lives. And I was at a place in my life where I was not so happy with my current career bought a house. I had a pretty bad experience. And

TRANSCRIPT Katie Ragusa: Welcome to Brokerage Insider, the podcast where we interview the leaders in real estate and technology. I'm your host. Katie Ragusa, the VP of product at TRIBUS, is a brokerage software vendor. Today I'm joined by Erinn Noble, the chief culture officer at https://www.joinreal.com/about (Real), which, as you learn from today's podcast, is an extremely innovative brokerage company Erinn. Thanks so much for joining me today. I'm super happy to be here. Erinn Noble: I'm super happy to be here. Katie, thank you for having me. Katie Ragusa: So as I was thinking back, I think the last time we actually chatted, we were on stage at Inman. And looking back on that now, so much has changed since we were doing events in person. Erinn Noble: Yes. Fond memories of that. Absolutely. We got in those days. Katie Ragusa: Me too. So can you start by just tell me a little bit about real. Erinn Noble: Oh, absolutely, yeah, Real is a national brokerage model founded in twenty fourteen by that time, your colleague that is in New York City in fact, and we are currently open in twenty three states and just over fourteen hundred agents. And we're looking to grow and align with other agents like really align with our business model. Katie Ragusa: Lots of growth very quickly. So 2014 you said is when you started, right. Erinn Noble Yeah. Katie Ragusa:  The company. So I think I might have read this from LinkedIn, but you called it and I want to get this right. So I'm looking at a quote, a simple, lean and brilliant real estate model. And I don't hear the word brilliant thrown around very often. So what was it specifically about the company that aligned with you? Erinn Noble: First and foremost, it was the people, the leadership team at the top that that has been here, boots on ground with some amazing, brilliant visions around how to kind of reinvent the traditional business as we know it, where we're incorporating a lot more of what the consumer needs, the end user, the buyer and seller, the people that are actually conducting the transactions with the state agents. People understand exactly. Yeah. And streamlining that business and really addressing a lot of the pain points in the industry where we as agents, brokers, brokerages, kind of seem to fall short. Katie Ragusa: What do you think is missing or in other brokerages or where are they really falling short or getting it wrong? Erinn Noble: I think ultimately we know the consumer is a you know, that is the biggest component of what we're doing. Right. That's why we're in the business. It's we're here to serve our consumers. We're here to help people buy and sell houses and hopefully do it elegantly with some creative skill. For the most part, it's such a fractured industry. You know, we've got title escrow in some states. We've got attorney states. We've got the lender involved, we've got the inspector involved. And there's not one cohesive platform that involves everybody. So it's it's really that understanding of where am I? Where's the menu tracker? You order something and you want to see it. It's almost like a flight tracker. Are we you know, are we getting ready to land? Are we getting ready to take off in escrow? And even the terminology can be foreign to buyers and sellers. What does that mean? What does title do? What does an inspector do? Think the most common, common things that I had working with especially new buyers, they thought an inspection and an appraisal was the same thing. So it's really getting down to the root of the basic understanding of what these systems are, what we're doing in place to create a really cohesive and elegant experience for the buying and selling process and the leading alleviating a lot of those pain points. Katie Ragusa: I love even the words you use like an elegant process. And just so full transparency. I was on the other side of the transaction earlier this year. I bought a home and I know the...

What does it take to average 24 transactions per agent? How about being up by double digits during the pandemic? How do you create a culture of success in your real estate brokerage? How important is your https://tribus.com/products/crm/crm/ (real estate brokerage CRM)? Listen in as Brenda Tushaus joins our VP of Product to discuss these questions and more! TRANSCRIPT https://tribus.com/author/katieragusa/ (Katie Ragusa): Welcome. Hi, Brenda. So for the whole group, just a little bit of background on Brenda and what we're going to be talking about today, she is the CEO of Minnesota based https://results.net (Re/max Results). They have 42 offices and over 1200 throughout Minnesota and western Wisconsin. She became the CEO of the company in twenty eighteen and has been in real estate for twenty four years. So she's got a huge background based on the 2020 Real Trends, 500 report, Re/max results of the country's largest Re/max franchise and the 13th largest brokerage for total transactions. So lots of big stats there. Hopefully I got everything right, Brenda. Anything I missed. All right. OK. Quite a profile. So you represent a major company. So what we're going to talk about today is getting into growing a company, recruiting good people and not just bringing them on, but keeping them around. So thanks for being with us today and sharing what you know now. Brenda Tushaus: Thanks for having me! Katie Ragusa: So let's kind of go backwards in time a little bit. And you guys are forty two offices. Yeah, we just we just grew to about forty two and we'll talk more about that from forty one to forty two. But so when you started with the company it was three offices I think. So looking back, what are the foundational pieces that makes Re/max results who you are that have stayed the course through all of those years. Brenda Tushaus: So we yeah. When I started I've been at the company now 19 years. We had one hundred and fifty agents or so and three offices. And I've obviously held a variety of roles through the years. And I was just looking at our stats just recently and in the last 19 years we've done 15 acquisitions. So that's been a part, a major part of our growth. Obviously recruiting is just as important, but the acquisitions, that chunky growth, that that helps as well. So as far as I will tell you, one thing that I discovered when I was looking at some of this recently is most of the acquisitions we had one big one when I was about two or three years into the role that doubled the size of the brokerage. It brought on about three hundred associates. But since then, our acquisitions have been really small, chunky growth. They've been anywhere from 20 to 50 associates that we that we add each time. So very small, small acquisitions and is not more intentional. Katie Ragusa: Like what would your advice be to those who want to get big, fast and double in size? Triple in size, really? Brenda Tushaus: Well, it depends on what you can afford. So it just depends on what, what you're looking to acquire and how much you can pay. And so the small the smaller ones through the years have worked for us. We did have a year. It was I think it was twenty seventeen where we added we did about six or seven acquisitions that year and those were a bunch of small ones than we did one in twenty, eighteen, twenty nineteen. We had to just kind of catch our breath and now we're back in twenty in full on growth mode again. Right. So yet another broker and market that's booming in these times. So that's really great to see.  Katie Ragusa: And inspiring. So you just had the 15th acquisition literally just it earlier this week or last week of that. What was that like? Can you tell us more about that process?  Brenda Tushaus: Yeah. So that we acquired another Re/max franchise was Re/max first choice in the La Crosse, Wisconsin market. They have three offices and thirty two associates that we acquired with that recent transaction. And and

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Rob Hahn is the prognosticator of the real estate industry. A few weeks back on Brokerage Insider, he discussed how teams are the biggest threat to the brokerage industry. This week Rob discussed the big news that Zillow decided to become a real estate brokerage AND that they will stop accepting feeds and instead just get IDX https://tribus.com/products/tribus-source/ (data from MLSs). Listen to what Rob thinks. TRANSCRIPTION Or in the explode virtual conference on Thursday, September 24th. We look forward to returning to our regular schedule program soon, but until then, enjoy this session. In this episode, I interview Rob Hahn, managing partner of https://www.7dsassociates.com/ (7DS and Associates) and prognosticator of the real estate industry.                            Eric Stegemann: And so, you know, Rob, I actually wrote up a whole bunch of questions before yesterday morning to talk to you about. Sure. And I kind of threw them in the trash can and started after the Zellers news. Yeah, after the big announcement. Yeah. Yeah. So, you know, and I mentioned this morning when we talked to David Gulper, and I'll just reiterate it for anybody that was not in the track this morning, but to announce that they are starting a brokerage officially, even though they had real estate licenses for a while, their official start markets are in Tucson, Phoenix and Atlanta. And so they're going to start up a brokerage, but particularly two things of note. Number one is they're going to focus their brokerage on just their home buying process. And number two is they're moving away from fees where they accept fees and going straight to index data directly from all of your analysis. So let's talk about Zillow homes for just a second. They are going to have salary based agents. Right. And, you know, on a scale of one to 10, considering last time one of our big topics when we talked on the last show of Brokerage Insider, so we talked about it and you said https://tribus.com/integrations/lead-generation/zillow/ (Zillow) is not the biggest threat to brokerages. Let me first ask you, do you think that's changed at all? Like if you had to give a scale of one to 10, where did you think they were before yesterday and where do you think they are now? I'd say probably before yesterday. Rob Hahn: They're probably three. And today there are three. I don't I don't think anything has changed, you know, and I think I made this point in my latest post about this, you know, that I just put up yesterday as a reaction. People are like Zillow is a competitor and yadda, yadda. I'm like, look, unless you've got a couple billion dollars of investor money and they don't care about losing it for 10 years, you're not a competitor. Like, that's not you know, that's not what their business is. And I guess the way I look at it is I mean, for because this is a brokerage group like do you think open doors, a competitor. Because this is the same thing, right? They have billions of dollars, they're going to go in and pay cash for a house they're using, they're in house employee agents to do it. So if you don't think they're open doors a competitor, then you probably shouldn't think that those competitors, if you did think they're open those competitors, I guess I'd like to know how, like, do you have billions of dollars? And again, their brokers who have started Ibai are at odds. Right. And I'm like, look, that's great. But do those investors expect a return for their money? If the answer is yes, you're not a competitor because neither Zillow nor Open Door their investors aren't expecting a return. They're expecting to lose money for a good long time. And they have real deep pockets and they don't care because they're all about...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) There are lots of ways to help sell a home faster, but there is no more sure fire way to make sure to do your clients the best service possible than using professional real estate photography. Even if your brokerage's average sales price is not $1 million or more, you can use professional listing photography to stand out and keep brand consistency. Listen in as Jeff Corn, the CEO and founder of https://www.virtuance.com/ (Virtuance), discusses the importance of this consistency. TRANSCRIPT Eric Stegemann: Hi, everybody, and welcome to Brokerage Insider, the podcast where we interview the leaders in brokerage and technology. I'm your host, Eric Stegemann, the CEO of TRIBUS. Today on the show, we have Jeff Corn. Now, Jeff is the CEO and co-founder of https://tribus.com/integrations/photography/virtuance/ (Virtuance). It's a leading photography vendor to the real estate industry. Thanks so much for being on today, Jeff. Jeff Corn: Thanks for having me, Eric. Excited to be here. Appreciate it. Yeah. Eric Stegemann: So tell us a little bit about Virtuance? Jeff Corn: Virtuance is a photography and visual marketing partner to the real estate industry. What that means is that anything related to https://tribus.com/products/core-products/property-marketing-platform/ (listing marketing) across the nation, that's that is what we focus on. It's all that we do. And we're very fortunate to partner with tens of thousands of real estate agents and brokerages in across the entire country. And we've been doing it for four, ten years. We celebrated our 10 year anniversary this year. Eric Stegemann: Congrats. That's awesome. That's we're very, very close to you. We're just one year past year at TRIBUS at eleven years now. So, you know, we all started around that that same time. And I find that a lot of the companies that started in that ballpark where you were kind of competing up are fighting against what was going on after the downturn. I find you're more resilient and tend to stick around longer. Right. So tell me what was asked me. Jeff Corn: Why did you start the company like first period of time ever? Right. And my answer is, is probably similar to yours would be that, you know, at that point in time, there's only one way to go. It's up. Right. Eric Stegemann: So darn right. Darn right. Yeah, that's the way I was looking at it back then, too, was that, you know, that in the real estate industry, we fortunately with my brokerage that I previously had things were going pretty well because we actually had contracts for doing foreclosures and things like that. But in the tech space, I felt like there was going to be a reinvigoration for it. And it sounds like you did, too, around the same time. So what got you into the photography side of the business?  Jeff Corn: Yeah, good question. So prior to the founding Virtuance, I was in the commercial real estate space. I was I had come out of graduate school and want and thought I was going to be a real estate developer, worked for a commercial rete in acquisitions and then worked for most recently prior to starting, Virtuance worked for a small real estate development shop in Denver. And part of my role there was to market all of the properties that we would build and bring to the market. And one of the things that I would do in that role is to hire a photographer. As soon as we finished up a building and we were getting ready to lease or sell it, we the first thing that we did is made a phone call to a photographer and had that photographer scheduled to come out to market the property. And when I found out in that process, after doing it five or six times was that one, it was very expensive. I could not believe how much money we were spending on photography, too. It was incredibly time consuming. What would happen is I would I would make a phone call a week or

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Melody Foster, The Chief Experience Officer ofhttps://corcorangl.com ( fastest growing brokerage in the US), Corcoran Global Living, joins this episode of Brokerage Insider to discuss managing their growth over the past year. The company went from 400 agents to over 1000 in just 11 months - during COVID no less! Listen in as she also discusses tech and marketing for luxury brokerages. TRANSCRIPTION Thanks for listening to Brokerage Insider, this week's episode was recorded live during the Explode Virtual Conference on Thursday, September 24th. We look forward to returning to our regular schedule program soon, but until then, enjoy this session. In this episode, our VP of product, Katie Ragusa, interviews Melody Foster, the chief experience officer in charge of marketing and technology for Corcoran Global Living in the California and Nevada area. Melody Foster: I'll give it a nice to see you, Brenda. It's like I'm like, oh, I get to follow Brenda. Katie Ragusa: That's a tough act to follow. But nice to see you, Yes, we are. We've got some powerful women here talking this afternoon. So a little background on Melody if you're not familiar with who she is. So far, she is the chief experience officer at Corcoran Global Living, which is actually the first ever Corcoran franchisee and chief experience officer. So as CXO you handle, let me see if I can get this mouthful. Branding, marketing, advertising, Lead, nurturing, PR communication, web development, all things tech. So pretty much every manifestation of the brand and marketing it in any medium. So that's a lot and you've got a ton of experience. So what brought you here and how did you become the lead on all things experience at https://tribus.com/projects/corcoran-global-living/ (Corcoran Global Living)? Melody Foster: So you know, my background prior to Corcoran GL or CGL, as we call it, because it's a mouthful to say. Right. Right. But prior to that, I mean, Katie and I go back several years at this point. Now, I was with Zephyr Real Estate, which was the number one indie {brokerage} in San Francisco. And even prior to that, I was at Paragon Real Estate, which was also a boutique firm in San Francisco and then at Pacific Union, also based at San Francisco, which became California wide prior to becoming part of another larger company we all know about. But most of my background was in marketing. And at this point, I don't think there anyone can truly say that there is a real dividing line between marketing and technology. We leapt over that hurdle a long time ago, and I think there was just the understanding that there's a difference between technology as far as where the cable. Go into the wall, which is the technology that users use on the day to day basis. And so we do still, of course, have people that manage all those sort of systems, but really need to have someone that is looking at it from the marketing, the brand perspective, the usability, what our agents are actually using and the platforms that we're developing. And when you start going down that road, it becomes clear that you can't look at the marketing and the technology without also looking at the operational aspects and how it impacts the day to day. And that's when Zephyr actually decided to let's blend this all together. And rather than just making this so marketing specific, we decided to do the whole CSO role. And when critical, what happened when we launched that in February, Michael Mahon, who is our CEO, agreed. He definitely is vision forward with that and sees that as critically important to have that level of integration so that we are presenting the right tools in the consistency to our growing base that we have. Katie Ragusa: And with that history and experience, you see the times we're in and the growth you've had and the changes you've had, you offer such a unique...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) After COVID hit, the demand for second homes dramatically increased. Those living in big cities flocked to drivable second home communities like near lakes, The Hamptons, and around Florida - including communities like Destin, FL and the surrounding 30A region. As the Director of Marketing & PR of Scenic Sotheby's International Realty, Adam Pfaff has seen firsthand the explosion in demand for second homes in and around the Destin area. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/vLoSJOuf3R7z1ZVePauy19CNJVhQG54olfhGCtYaBGzEY3WD5tNtx32KrC7xhmyI_shY4kDH9ErRfL02ZlKVEmYZKok?loadFrom=SharedLink&ts=0.93 (00:00)): Thanks for listening to Brokerage Insider. This week's episode was recorded live during the explore virtual conference on Thursday, September 24th. We look forward to returning to our regular scheduled program soon, but until then, enjoy this session Starting things off here, let me first introduce you, Adam Pfaff is the director of marketing and public relations at https://www.scenicsir.com/ (Scenic Sotheby's International Realty) in beautiful, gorgeous Destin, Florida, the Destin, Florida area. I should say most people will know it there, but I think, you know, you have, you have offices along https://30a.com/ (30A), which technically aren't in Dustin and along 98, which Santa Rosa beach, I think is where your other offices, right? Adam Pfaff Correct. Yeah. So we have we have an office in each of the major markets that we serve. So we have one essentially located here on the Eastern side of Dustin right on 98. We then have one in the heart of 30A and blue mountain beach. And then we have a, another office on the Eastern side of Santa Rosa beach, which is technically an inlet beach. So that office definitely is able to serve our micro markets over in Rosemary beach, Panama city, beach spaces like that. Eric Stegemann (https://www.temi.com/editor/t/vLoSJOuf3R7z1ZVePauy19CNJVhQG54olfhGCtYaBGzEY3WD5tNtx32KrC7xhmyI_shY4kDH9ErRfL02ZlKVEmYZKok?loadFrom=SharedLink&ts=74.99 (01:14)): So that's great. So I guess w where I should have kicked off and kind of mentioned is one of the things that I wanted to have Adam on today particularly about is is about marketing, but, but also specifically on second home marketing and again, the rental market marketing, because in the area that is the big pole. It is a second home community, a rental community. And so I think, you know, even if you're not, if you're a broker that's listening into this right now, even if you're not in one of those markets, I think it's important to know what's going on in these types of markets, because you can know how to leverage it or leverage relationships as people change their environments because of COVID. And we're going to get into a little bit of that. So first of all, let's kick off the softball question here. How's the market been? Adam Pfaff Man, the market's been, it's been crazy. And I know that's kind of like the standard real estate answer. Everyone just says, it's crazy, but there's really not a better adjective to use because you know, our agents are they're out there hustling, they're working as hard as they possibly can. I know my staff and all of our operations teams are busier than we've been, you know, even on the uptick in the market that we've seen for the last few years, just the amount of volume of transactions that we're doing is so great. The you know, we're definitely feeling an inventory pinch right now. Our inventory is down to under two months. So just under 1.8 months of inventory currently on the market, whereas pre pandemic, we were, you know, in a most of our markets were an upper end luxury market. So eight months of inventory in certain wasn't Uncommon, but we're not seeing any of that now. It's it's definitely a fight to get people really what they want but we're doing it....

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Jorge Guerra built one of the most successful brokerages in Miami and the South Florida real estate market. RESF, https://resf.com (Real Estate Sales Force), has over 450 agents and has grown to one of the largest independent brokerages in the Miami market by focusing on what agents need. TRANSCRIPTION  (https://www.temi.com/editor/t/2eEKHf0sWI7d9otbShwkIh5q2FcsXUdvE1JpiWTnTubBttakkegRUofi7hQHJrFAD32HQcvVFfQGuSp2_-hurIGY3vQ?loadFrom=SharedLink&ts=0.93 (00:00)): Thanks for listening to Brokerage Insider. This week's episode was recorded live during the explore virtual conference on Thursday, September 24th. We look forward to returning to our regular scheduled program soon, but until then enjoy this session in this episode, our VP of product, Katie Ragusa interviews, Jorge Guerra, the founder of RESF, the Real Estate Sales Force with 450 agents in the South Florida area. He's also the 2020 chairman of the Miami association of Realtors. Katie Ragusa (https://www.temi.com/editor/t/2eEKHf0sWI7d9otbShwkIh5q2FcsXUdvE1JpiWTnTubBttakkegRUofi7hQHJrFAD32HQcvVFfQGuSp2_-hurIGY3vQ?loadFrom=SharedLink&ts=34.101 (00:34)): So I just wanted to tell everybody a little bit about who they're going to be hearing from. So Eric mentioned some of your credentials just leading into your session, but in addition to that, George launches, brokerage firm, real estate Sales force, or our ESF 15 years ago. And he's since grown it into four offices and nearly 500 agents. So they cover the South Florida market. And most recently he was named 2020 chairman of the Miami association of Realtors, the largest real estate association in the nation and the 2021 global liaison for the national association of Realtors. So lots of credentials there, you run a brokerage, you hold, you wear many hats. So I think today we want to focus on operating on and keeping your brokerage running in a post COVID environment and just lessons that hopefully we won't be here forever in these circumstances. So lessons really that we can apply to any major shift in the industry. So I remember I got my license back in 2008 during the downturn. So there, there just seems like, no matter what, if you're in the business long enough, you're going to hit some crisis or, or something is gonna rock your world or our industry. So I really want to talk about lessons that we can apply longer term. So George, I think you're muted there. So hopefully we can hear from you, Jorge Guerra (https://www.temi.com/editor/t/2eEKHf0sWI7d9otbShwkIh5q2FcsXUdvE1JpiWTnTubBttakkegRUofi7hQHJrFAD32HQcvVFfQGuSp2_-hurIGY3vQ?loadFrom=SharedLink&ts=119.18 (01:59)): You know what? I was talking to my executive assistant in between class and asking him for a water. So Katie Ragusa (https://www.temi.com/editor/t/2eEKHf0sWI7d9otbShwkIh5q2FcsXUdvE1JpiWTnTubBttakkegRUofi7hQHJrFAD32HQcvVFfQGuSp2_-hurIGY3vQ?loadFrom=SharedLink&ts=126.92 (02:06)): Man of water so George, what makes your brokerage res special and unique as a company? Jorge Guerra (https://www.temi.com/editor/t/2eEKHf0sWI7d9otbShwkIh5q2FcsXUdvE1JpiWTnTubBttakkegRUofi7hQHJrFAD32HQcvVFfQGuSp2_-hurIGY3vQ?loadFrom=SharedLink&ts=135.95 (02:15)): Ooh, I don't think we have enough time for that Katie to be, but you know what, I'm going to be honest with you. I think what makes us special honesty is number one, we're, we're an independent company. So, so we have a great pulse on what's going on in the market and, and being an independent company means I only have one boss and it's my wife. Besides that I'm able to move and shift at the speed of now and get as creative as I want to. And for me, that flexibility and that ability to pivot and market at, at the speed of now works best for me personally, you know, luckily real estate, there's so many ways to do business, so many different models that you can operate. It's...

Most brokerages never make a generational transition, and according to RealTrends, more than 50% of all brokerages are currently for sale due to this. However, Michael Nournmand, and the Nournmand family, have successfully upended these statistics by running a multi-generational real estate brokerage in Los Angeles - one of the most competitive markets in the US. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=2.43 (00:02)): Hi everybody. And welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology today, I'm very fortunate to be joined by Michael Nourmand. He's the president of Knorr modern associates, an independent real estate brokerage in the LA area. Michael, thanks so much for joining us. Michael Nourmand (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=22.22 (00:22)): Thanks Eric. It's a pleasure to be on a, on the podcast. Eric Stegemann (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=25.91 (00:25)): Great. Well, I'm excited to ask you some questions about the market and how things are going, but first, before we do that, why don't you tell us a little bit about yourself and I know your family history in the, in the real estate business. And tell us a little bit about that and how Norman and associates got started. Michael Nourmand (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=43.67 (00:43)): So I was born and raised in Los Angeles, went to local schools, graduated from USC. I was an undergrad business major, and I always liked being around people. I would say that the people, part of the business, the social aspect was what initially caught my interest. My parents would talk real estate at the table. My siblings thought it was boring. I thought it was interesting. I wanted to kind of know how the deals were going to come together. Even kind of for my apartments, but when I turned 13, the theme of the party was monopoly. So it was definitely something that, yeah, we still like something that, that peaked my interest. And then when I was finishing at USC, I had already gotten my real estate license and had closed a couple of deals. And once I got my first taste, I was hooked and the rest was history. Eric Stegemann (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=95.66 (01:35)): So you started selling real estate to him while you were in college? Michael Nourmand (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=99.62 (01:39)): Yeah, I closed my first deal. I think I was either 20 or 21, but I pretty sure I was 20 when it, when it closed. Eric Stegemann (https://www.temi.com/editor/t/-8c20HGPSbEFOtRXKgTV8Nf3t9eLxN319zW9oIyAOfdiE2pXJqT5VVp76X8jf79MGLuNZSLdd3FudGmc0o17eaUiGdk?loadFrom=SharedLink&ts=107.63 (01:47)): That's funny. Our histories are almost the identical when it comes to that. I actually started selling real estate in college too, and ended up changing my entire life trajectory to get into the real estate industry. And here I am 20 something years later because I fell in love with the industry after selling it to pay, to go to college. So funny, we have a, a similar start there around the exact same time in our lives. Tell me, tell me a little bit about the company, cause I know it, you know, it's obviously a family business, but tell me a little bit about how many agents you have and we're specifically you're you're

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Buyers are doing more research than ever, before even stepping foot into a house or contacting a Realtor. Your https://tribus.com/products/web/real-estate-brokerage-websites/ (real estate brokerage website) needs to provide not only data, but insights into that location data. Listen in as Local Logic's Vince Hodder discusses the importance of local data. TRANSCRIPT Eric Stegemann (https://www.temi.com/editor/t/Z4vwHuxhZP6h1XfwVpmTMAksd6UuqzYmWeFqnQZJWMerngRDFpQj2i3s-NAE-ZmBeEN5uWcc8PUElujd9vScSZejyKs?loadFrom=SharedLink&ts=0.48 (00:00)): Hi everybody. And welcome to Brokerage Insider the podcast where we interviewed the leaders in real estate and technology today, I have the pleasure of interviewing Vince Hodder. Now, Vince is the CEO and co founder of a company called Local Logic. It's a spatial data company that quantifies cities to match people to the places that they should live. Now we've done a deal at Tribus with https://tribus.com/integrations/data-analytics/local-logic/ (Local Logic). And we're excited to talk a little bit more about that in a few minutes, but first of all, Vince, thanks for joining us here today. Vince Hodder Thanks for having me. It's awesome to be here. Eric Stegemann Great. Well, tell us a little bit beyond being just the cofounder of Local Logic. I know you have a little more real estate in your background. Can you tell us a little bit about that? Vince Hodder (https://www.temi.com/editor/t/Z4vwHuxhZP6h1XfwVpmTMAksd6UuqzYmWeFqnQZJWMerngRDFpQj2i3s-NAE-ZmBeEN5uWcc8PUElujd9vScSZejyKs?loadFrom=SharedLink&ts=45.77 (00:45)): Yeah, well, I mean, so my family has been a real estate for a very long time. So from a young age, I've kind of been really, really interested in, in the industry all aspects of it from development to you know, the brokerage business as well. And, and actually, so one of my current cofounder and I actually founded a real estate consulting firm prior to Local Logic, where we were essentially trying to use data to help urban planners, but also real estate developers kind of make more informed decisions as to their investments and their thesis around there. So since then kind of evolved into more of a tech startup, but had been working in the industry for a little while now. Eric Stegemann (https://www.temi.com/editor/t/Z4vwHuxhZP6h1XfwVpmTMAksd6UuqzYmWeFqnQZJWMerngRDFpQj2i3s-NAE-ZmBeEN5uWcc8PUElujd9vScSZejyKs?loadFrom=SharedLink&ts=86.3 (01:26)): Yeah, that's, that's great. So, so a family history in the real estate business, I were, were they in the brokerage business or developers or what, what did, what is your family done previously? Vince Hodder (https://www.temi.com/editor/t/Z4vwHuxhZP6h1XfwVpmTMAksd6UuqzYmWeFqnQZJWMerngRDFpQj2i3s-NAE-ZmBeEN5uWcc8PUElujd9vScSZejyKs?loadFrom=SharedLink&ts=96.38 (01:36)): So my grandfather was, was a, an investor. So he was, he was a lawyer based in Canada and he was working a lot on expiration deals. And through that, he was, he was investing in real estate in Europe, in the U S and in Canada. So was doing a ton of different types of deals. At one point, he was, he was buying up hotels in Florida and in the Caribbean, and then doing a lot of work on land acquisition and investment, mostly through, through plants in the Atlanta region. So I grew up kind of hearing about these crazy deals and, and, and was super interested in learning more into this kind of, you know, from pretty young, I remember wanting to be a real estate developer and I didn't really know what that meant, but I really wanted to do it. And so kind of, you know, went in finance and studied in finance thinking I was going to go into real estate and then kind of quickly realizing that, you know, finance, the traditional finance world just really didn't have that much to do with the real estate world. And so pivot of out of that, but...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) When creating a real estate brokerage, there are many decisions that must be made Selecting CoFounders Finding staff to help with the things you don't do best Selecting your marketing and target markets In this episode, Katie Ragusa, VP of Product at TRIBUS, interviews Mark Choey, founder of https://www.inman.com/2020/01/21/from-indie-to-realogy-acquisition-how-climb-real-estate-almost-didnt-happen/ (Climb Real Estate) in San Francisco and founder of https://highnote.io/ (HighNote Labs) on starting and building a brokerage. TRANSCRIPT Eric Stegemann (https://www.temi.com/editor/t/QxBXg-9yefdoIbRQCkxQbssPWMYgCJ1_2P27O4-P1mtd72akvoAAxOYVYUP9ZXnH8_o4lj1xkowUA8Q2kLsV7IBUjow?loadFrom=SharedLink&ts=0.93 (00:00)): Thanks for listening to Brokerage Insider. This week's episode was recorded live during the Xplode virtual conference on Thursday, September 24th. We look forward to returning to our regular scheduled program soon, but until then enjoy this session in this episode, our VP of product, Katie Ragusa interviews, Mark Choey, the co-founder of Climb real estate and the founder of https://highnote.io/ (High Note labs). Katie Ragusa (https://www.temi.com/editor/t/QxBXg-9yefdoIbRQCkxQbssPWMYgCJ1_2P27O4-P1mtd72akvoAAxOYVYUP9ZXnH8_o4lj1xkowUA8Q2kLsV7IBUjow?loadFrom=SharedLink&ts=27.44 (00:27)): All right. So a quick introduction as we get back into things for this session Mark is the co-founder of Climb real estate and he is the founder of high note, which is his latest tech venture. So we'll talk about both of those, and we're really going to go through his experience in starting creating, building a brokerage company and also a real estate tech company. So tons of experience in this world. Thank you for joining us, Mark. Mark Choey (https://www.temi.com/editor/t/QxBXg-9yefdoIbRQCkxQbssPWMYgCJ1_2P27O4-P1mtd72akvoAAxOYVYUP9ZXnH8_o4lj1xkowUA8Q2kLsV7IBUjow?loadFrom=SharedLink&ts=56.81 (00:56)): Thank you for having me very excited. How's everyone doing Katie Ragusa (https://www.temi.com/editor/t/QxBXg-9yefdoIbRQCkxQbssPWMYgCJ1_2P27O4-P1mtd72akvoAAxOYVYUP9ZXnH8_o4lj1xkowUA8Q2kLsV7IBUjow?loadFrom=SharedLink&ts=60.65 (01:00)): Good? We've got an active group in chats. I'm going to keep an eye on it and see what people are saying. If they want to ask questions, contribute to the conversation on if you're dropping any tips for https://tribus.com/products/web/real-estate-brokerage-website-templates/ (brokerage websites.) If you could maybe even put that into the https://tribus.com/products/intranet/company-news/ (chat), cause I know people are loving to look up things like that that get recommended. So first off Mark, I gave you an intro that's real estate specific, but actually prior to that, you have finance background. So what brought you from the world of finance to loving the world of real estate and sticking with this? Mark Choey (https://www.temi.com/editor/t/QxBXg-9yefdoIbRQCkxQbssPWMYgCJ1_2P27O4-P1mtd72akvoAAxOYVYUP9ZXnH8_o4lj1xkowUA8Q2kLsV7IBUjow?loadFrom=SharedLink&ts=94.16 (01:34)): Oh my God. Even before that I was an engineer, so electrical engineering and then computer engineering and, you know, my, my foray into finance was really through a tech. We were building neural networks to learn how to trade stocks on the stock market. So although I did work for city group and I was building stock trading systems for Siemens next door at Germany. I was just working for these financial companies, but I'm really a techie at heart. And you know, I I'm really just interested in using technology to solve hard problems. Right. And that was, that was the general theme of my life. And I think you know, building a stock-picking algorithm to profitably trade stocks is one of those and I saw a big opportunity to real estate. So we moved to it in in, in 2005 timeframe. Katie Ragusa...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) With the large money pouring into the real estate brokerage business, it's more important than ever for brokerages to get their data in order. David Gumpper, CEO of the Gumpper Group, technology consultant for the WAV Group, and former CTO of Michael Saunders and Associates discusses data and business intelligence tools for brokerages. This episode was recorded live during the Xplode Virtual Conference. TRANSCRIPTION Eric Stegemann Thanks for listening to Brokerage Insider. This week's episode was recorded live during the explode virtual conference on Thursday, September 24th. We look forward to returning to our regular scheduled program soon, but until then enjoy this session. In this episode, we interview David Gumpper, founder of the https://gumppergroup.com/ (Gumpper Group), tech consultant with the https://www.wavgroup.com/ (WAV Group) and the former CTO of Michael Saunders real estate in Tampa, Florida. Thanks everybody for joining us. We've got a great room going so far. I'm really excited. David, we were doing the brokerage track here and, and I think like a third or, or a little bit right at a third of the people that were in the opening session have chosen to come join us. So I'm, I'm pretty stowed. I thought we'd have people jumping into the team track and the agent track, and here we are. People actually want to pay attention to what we're going to say today. This is great. David Gumpper That's awesome. That's awesome. Eric Stegemann Everybody, I am so excited if you, if you do not know David you should David Gumpper, he's first of all, the founder of Gumpper Group which is a consultancy, a tech consultancy, but specializes in the real estate industry. And that's because David has a whole mess of, of experience in this industry. So he used to be the CTO of a one of, if not the largest independent brokerages in the state of Florida https://www.michaelsaunders.com/ (Michael Saunders and Company). And he's just an all-around great guy and a data nerd like me. So the first session that we're going to talk about today is brokers and using their data. And I got to tell you, David, I had some questions lined up for us to talk about, and I literally scratched through all of them and started over yesterday because of what happened. So with, with the https://www.inman.com/2020/09/23/zillows-ibuyer-transactions-will-soon-be-managed-by-its-own-agents/ (Zillow news). So I'm excited to talk about that part. But first of all, David, why don't you tell me a little bit, you know, I gave everybody that, that ten second run down, but why don't you give us the, you know, the, the minute or two minute run down of, of your experience? David Gumpper Yeah, thanks, Eric. And it's my pleasure to be here and be able to speak at this at this conference. It's, it's really awesome. This is great. Great to see everybody's face and, and put those videos on why not? It's always fun, but a little bit about myself. I've been in technology for, geez. I had 25, 26 years, started out as somebody as a little bit of a with a CAD background, computer aid drafting back in the days for architectural mechanical civil architectural and kind of got into computers because cause of the CAD, I worked for small companies and did not have the resources to be able to get their computers fixed. And for some reason I became the guy that fixed them and kind of went down that road, ended up spending a lot of time getting my different certifications worked in the pharmaceutical field for four or five years before I joined into the real estate world 17 years ago. So I spent the last 17 years while 14 and a half of it as CTO for Michael Saunders and company in Sarasota, Florida was a member of participated in leading R E or https://tribus.com/integrations/franchise-reporting/leadingre/ (Leading Real Estate Companies of the World) on their marketing

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) We sit down with Patrick Pichette, VP with Realtor.ca about the offerings that CREA (the Canadian Real Estate Association) offers it's members for free. This includes hundreds of thousands of free leads on their own listings with the #1 real estate website in Canada. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=2.52 (00:02)): Hi everybody. And welcome to Brokerage Insider, the podcast where we interview the leaders in real estate and technology. And today I am so pleased to be joined by https://www.linkedin.com/in/patrickpichette/ (Patrick Pichette). He's the vice president https://Realtor.ca (Realtor.ca) focusing on strategic business and innovation. So Patrick, thanks so much for joining me here from up North today. Patrick Pichette (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=25.73 (00:25)): Hey Eric, my pleasure, nice to reconnect. Eric Stegemann (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=28.13 (00:28)): Yes, for sure. For sure, Now I've known Patrick a while from in being involved in the https://tribus.com/brokerage-insider/clear-cooperation-rule-and-mls-standards-for-brokerages-with-reso/ (real estate standards organization) and it Realtor.ca and the team up there in Canada, they've been big backers of RESO. And so I met him through that and I got to know a little bit how they do things differently up in Canada. And if you're a regular listener of this podcast, you'll know that we've tried to interview a lot of international folks and understand what they're doing differently and what's working in other countries versus what we're doing here in the United States, particularly when it comes to during the time of the virus. So, you know, Patrick, why don't we just start and talk a little bit about Realtor.ca and how it came about and how CREA, the Canadian real estate association kind of set out to build this national website for Canada. So why don't you tell us a little bit about that? Patrick Pichette (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=85.13 (01:25)): Yeah, thanks. That's a great place to start Eric. And actually the whole thing started before my time. So I joined https://www.crea.ca/ (CREA) in 2012 and the site was launched back in, I believe, 1995 under the URL mls.ca. And it was later rebranded Realtor.ca in 2008. And the thought back then from the leadership at the local level through the, the local boards and at the national level you know, they, they made the wise decision to launch a national website where consumers could access listing information from I'm a less systems across the country. So regardless of which broker is represented the listing or which franchisor was doing a promotion, Canadians got a single source to see everything that was available on the market. So today Realtor.ca is still owned and operated by CREA, the Canadian real estate association. Patrick Pichette (https://www.temi.com/editor/t/Sd4GKSKpfV7tfllciu2hqQmPZ9NCayJH7bRC3QSw3X2LSdIosSOsZ9PSph08tSKmG3-inR5R5DkjXjzGk7G-vqRYpVU?loadFrom=SharedLink&ts=150.71 (02:30)): And it's done in collaboration with the 80 different local real estate boards across the country. So in other words, every single MLS system in Canada publishes their active listings to Realtor.ca and just you know, a couple of notable things. First of all, the site is completely funded through member do so there are no additional fees. Members pay CREA $310 a year and that includes a...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Brenda Tushaus, the CEO of the most productive large brokerage in the US, joins us in this episode to discuss the market. Additionally, we discuss the importance of recruiting and keeping A player agents (and how they help you recruit more A players). TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/z5yJjpu-jAPaQCNcxjj7iTO2cLpK7VSsEQZm0shVk43Kq6oA7OTV7q-268xl5EvIUJbzYMRzCXabPm7-zLSdH_asZK8?loadFrom=SharedLink&ts=0.87 (00:00)): Hi everybody. And welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. And today I have the pleasure of interviewing Brenda Tushaus. Brenda's the CEO of Re/Max Results, which is not only one of the https://results.net (largest Re/Max franchises in the world). It's not only one of the https://cdn2.hubspot.net/hubfs/6521591/2020-REAL-Trends-500.pdf?__hstc=43385018.3498ec338761f3f526bd0e1c0624099e.1599075601440.1599075601440.1599075601440.1&__hssc=43385018.1.1599325833512&__hsfp=628647808&hsCtaTracking=4fae506e-b3e8-4fd0-997f-bd305219c437%7C5a2f81df-4904-4aa9-947e-8b86624fa450 (largest Brokerages in the United States) in terms of both transactions and dollars sold, but it's actually also the most productive, large Brokerage in the entire country. Brenda is a friend of mine and her company is also a client of ours at Tribus. So full disclosure before we get started on that today. But I think we're going to have a really fun conversation and hopefully everybody listening, that's a brokerage owner or staff person can glean something from this most productive brokerage in the country. So first of all, Brenda, thank you so much for joining us. Brenda Tushaus (https://www.temi.com/editor/t/z5yJjpu-jAPaQCNcxjj7iTO2cLpK7VSsEQZm0shVk43Kq6oA7OTV7q-268xl5EvIUJbzYMRzCXabPm7-zLSdH_asZK8?loadFrom=SharedLink&ts=51.41 (00:51)): Hi, Eric. Thanks. I'm happy to be here.  Eric Stegemann (https://www.temi.com/editor/t/z5yJjpu-jAPaQCNcxjj7iTO2cLpK7VSsEQZm0shVk43Kq6oA7OTV7q-268xl5EvIUJbzYMRzCXabPm7-zLSdH_asZK8?loadFrom=SharedLink&ts=54.77 (00:54)): Great. Well first, why don't you tell us a little bit about Re/Max Results and kind of your role at the country?  Brenda Tushaus (https://www.temi.com/editor/t/z5yJjpu-jAPaQCNcxjj7iTO2cLpK7VSsEQZm0shVk43Kq6oA7OTV7q-268xl5EvIUJbzYMRzCXabPm7-zLSdH_asZK8?loadFrom=SharedLink&ts=62.63 (01:02)): Re/Max Results. We are located in Minnesota and Western Wisconsin. We have just over 40 offices and just shy of 1200 agents. And I've been at the company for going on. I lose track. It's like 18 or 19 years. And I've been CEO for the last two years. We are, we're just a growth minded. We're always looking to expand, you know, when I say we're in Minnesota and Western Wisconsin eventually, into other territories as well. What do you want to know?  Eric Stegemann (https://www.temi.com/editor/t/z5yJjpu-jAPaQCNcxjj7iTO2cLpK7VSsEQZm0shVk43Kq6oA7OTV7q-268xl5EvIUJbzYMRzCXabPm7-zLSdH_asZK8?loadFrom=SharedLink&ts=110.93 (01:50)): Well, one of the stories that I love about your working at the company is you started out as a IT person more or less. And if I remember correctly, you were pretty much the low woman for, from an it perspective, just doing updates on computers around the offices, right?  Brenda Tushaus (https://www.temi.com/editor/t/z5yJjpu-jAPaQCNcxjj7iTO2cLpK7VSsEQZm0shVk43Kq6oA7OTV7q-268xl5EvIUJbzYMRzCXabPm7-zLSdH_asZK8?loadFrom=SharedLink&ts=131.13 (02:11)): So my history at the company, when I started, I was hired as the technology manager and you know, I was literally crawling around under desks and hooking up computers and, you know, back then we had MLS books. And then I remember when we moved from books to diskettes and I was installing, you know, the MLS program on all of our resource room computers and, you know, just really supporting and...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) The standards for how real estate data is transferred from MLSs to data vendors has been updated. Has your real estate brokerage platform vendor updated their platform to use the data dictionary and the RESO WebAPI? Sam DeBord, the CEO of RESO, joins Eric Stegemann to discuss how RESO helps brokers and why they should pay attention to these standards. We cover What is RESO and why brokers should join MLS Clear Cooperation (Rule 8) myDX (brokers getting their own data) TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/v8TP8UFci4O8b5YRDH44JPDJyOxOzNAPh4mR4sY-BmGPNuJ-BPBUFrORFyMC6PfYS8ReeW2V5fBDIMxssuPLSHBz0Ok?loadFrom=SharedLink&ts=1.5 (00:01)): Hi, everybody. Welcome to Brokerage Insider the podcast where we interview some of the leaders in tech for real estate today, I am very lucky to be joined by Sam DeBord. He's the CEO of the https://reso.org (Real Estate Standards Organization.) Thanks for joining me, Sam. Sam DeBord Thanks for having me on Eric. It's nice to see you at least virtually whenever I can. Eric Stegemann  Yeah, I know. Right before the show we started recording and, and Sam was mentioning how we would normally see each other maybe eight times a year, at least. And you know, it's very different year this year, and we're not able to do that, but resell put on a great virtual conference. If you need a, a primer for how to put on a great virtual conference where people actually felt connected ring up Sam and his team, they put on a fabulous one a couple of months back, and it was a lot of fun to be there during the day, get great information, but also they kept people connected even at night. Like a lot of these events you do when you're in person where you have a beverage with somebody after hours Sam's team actually made that happen in a virtual environment, which I hadn't seen up until that point. So cheers to do to you and your team doing a great job there. And hopefully we can be in person again here soon. Sam DeBord Yeah, thanks for that, Eric. We actually did have a lot of fun with that. Nothing like changing a full in-person conference to a virtual one in a month, but our, our team did an awesome job getting that event together and we really did have a lot of fun and resell conferences are all always supposed to be a good time. So we'll do virtual receptions however we can and make the best of it. And we're trying to have the usual sort of a hotel bar room and lobby con conversations that we don't get to have in in this current situation here. So we'll keep trying to make these events fun. Eric Stegemann (https://www.temi.com/editor/t/v8TP8UFci4O8b5YRDH44JPDJyOxOzNAPh4mR4sY-BmGPNuJ-BPBUFrORFyMC6PfYS8ReeW2V5fBDIMxssuPLSHBz0Ok?loadFrom=SharedLink&ts=109.95 (01:49)):  Yup. You're doing great. Keep it going. So for those that aren't knowledgeable on what RESO is, and it's unfortunate that I'm going to say the next sentence, which is, I think most brokerages, brokerage staff, people do not know what the Real Estate Standards Organization is. Can you give us a little background on it and what the mission of the organization is? Sam DeBord Sure. And I think you're right in assessing the situation. And, and it's okay that a lot of brokers don't know I was a broker for 20 years. I didn't really know what resell was for quite a few years at the beginning of that time, because most of us aren't that deeply involved into the guts of your technology. You're looking for products and services that work together. So that's what RESO is. RESO creates open standards that allow for efficiency in your technology. It allows your tools to talk to each other. So, RESO was started about 20 years ago with a small group of very smart techie people looking to build a standard so we can transfer data between different systems to fuel your apps, your programs, your reports,...

Expansion team leader, Joseph Magsaysay covers topics like what he's looking for in a brokerage, how to manage work / life balance as a Realtor, and how to be successful building a business using referrals and your https://tribus.com/products/crm/crm/ (CRM). https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/eEja2_4R4i_gDYtHET_wwl2r7uS5eAY7Zs_eQF2WtjRgNfzt3k6yXZehFz9-NbTvFKU8e1cxQZj-Lu9gJaGsfNKTz9g?loadFrom=SharedLink&ts=3.03 (00:03)): Hello, everybody. Welcome to Brokerage Insider. This is Eric Stegemann, the CEO of TRIBUS. And I'm your host of Brokerage Insider, the podcast where we meet with some of the leaders in real estate and technology. And today I am very honored to be joined by one of the top agents I know, particularly online, but also from the aspect of being a fellow St. Louis person. And that is https://www.bhgre.com/Better-Homes-and-Gardens-Real-Estate-Preferred-Properties-11021c/Joseph-Magsaysay-7418811a (Joseph Magsaysay). Now Joseph is the VP of business development for Better Homes and Gardens Preferred Properties in and around the St Louis area. But he's also a team leader of one of the fastest growing teams in the United States called the Impact Team, which we'll ask him more about in just a few seconds. So, first of all, Joseph, thanks so much for joining me here today. Joseph Magsaysay  It is always my pleasure, my friend, Eric's always my pleasure to to be a, what do you call it to be your guests and to be connected and associated with associated with you Of course. Eric Stegemann (https://www.temi.com/editor/t/eEja2_4R4i_gDYtHET_wwl2r7uS5eAY7Zs_eQF2WtjRgNfzt3k6yXZehFz9-NbTvFKU8e1cxQZj-Lu9gJaGsfNKTz9g?loadFrom=SharedLink&ts=63.9 (01:03)): Well, thank you very much. Thank you. Joseph, why don't you talk a little bit about you being an agent, the impact team, what are your goals and maybe a little bit of your history of how you got to become an agent? Joseph Magsaysay Yeah, so, okay. Let's, let's talk, let's talk about the history first. So, you know, I arrived here in America, year, 2007, and I was born and raised in the Philippines. And when I was in the Philippines, I used to be a banker. You know, I worked for JP Morgan chase bank, you know, I did consumer lending and investment banking. However, we my family moved here to America and in Southeast, Missouri from the Philippines straight to Southeast Missouri. And that's how, that's how it was when everything happened. And the back then it's so hard by the way, to land a job in that parts of the country, you know, Southeast Missouri. Joseph Magsaysay (https://www.temi.com/editor/t/eEja2_4R4i_gDYtHET_wwl2r7uS5eAY7Zs_eQF2WtjRgNfzt3k6yXZehFz9-NbTvFKU8e1cxQZj-Lu9gJaGsfNKTz9g?loadFrom=SharedLink&ts=127.56 (02:07)): So I just decided to put matters in my own hands and become an entrepreneur. And it's funny because when I decided to become a Realtor, you know, my own family doubted me, my own family told me that that was not going to be successful. That there's no way for someone like me to be successful in such a small town where, you know, I I'm the, I was the only Filipino Realtor in Cape Girardeau. I was the only Asian Realtor in Cape Girardeau back then. And I was blessed enough that's in my first year in the business, I was able to help 35 families buy and sell homes. And 29 out of those 35 families were bartenders and servers, because that was my strategy. And my first six months in the business to go to all of the top restaurants in town. But I went to the exact same restaurants for six months and I never ate at home. I dined out every day for the first six months. Eric Stegemann (https://www.temi.com/editor/t/eEja2_4R4i_gDYtHET_wwl2r7uS5eAY7Zs_eQF2WtjRgNfzt3k6yXZehFz9-NbTvFKU8e1cxQZj-Lu9gJaGsfNKTz9g?loadFrom=SharedLink&ts=187.86 (03:07)): So your...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Brandon Doyle, a https://www.doylerealestateteam.com (Realtor in Minneapolis, MN) is also a smart home tech specialist. Brandon goes into detail about what tech clients care about, and how best you can help educate them. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=2.52 (00:02)): Hi, everybody. Welcome to Brokerage Insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann. I'm the CEO of TRIBUS. We're a https://tribus.com/ (brokerage platform vendor). And today on the show, I have a friend and client Brandon Doyle. Now Brandon is a Realtor and a real estate team leader with https://results.net (Remax Results) in Minneapolis, Minnesota. And in addition to selling real estate and being a second-generation Realtor, Brandon's also the author of three excellent books that cover specifically real estate sales, but some of them talk about general ideas for other businesses as well. Those three books are https://www.amazon.com/Mindset-Methods-and-Metrics-audiobook/dp/B01IFRNYFC/ref=sr_1_3?crid=1PJ0B8DE8RS7I&dchild=1&keywords=mindset+methods+and+metrics&qid=1597674504&sprefix=mindset+methods%2Caps%2C171&sr=8-3 (Mindset, Methods, and Metrics), the https://www.amazon.com/Real-Estate-Marketing-Playbook/dp/B07PWHV3B5/ref=sr_1_1?crid=33J27VDFL3MOC&dchild=1&keywords=real+estate+marketing+playbook&qid=1597674544&s=audible&sprefix=real+estate+marketing+playb%2Caudible%2C177&sr=1-1 (Real Estate Marketing Playbook) and https://www.amazon.com/Success-Rate-Marketing-Businesses-Leverage/dp/B083Z65TC2/ref=sr_1_2?crid=X1VDQNTP2IBG&dchild=1&keywords=success+rate+marketing&qid=1597674625&s=audible&sprefix=success+rate%2Caudible%2C182&sr=1-2 (Success Rate Marketing). Now I think all of you should probably read these books. And in fact, many people, I know I've personally sent copies of these books too. So definitely take a peek at them on Amazon and either download it to your Kindle or get a paperback copy of the book. So on top of all of that, of selling real estate, managing a team, writing three books, Brandon's also the creator of a smart home podcast, a video podcast called https://www.youtube.com/channel/UCpZYk1Lmqna3TKUnGIq1FIg (Home Tech Decisions). And on this podcast, he reviews just about every piece of smart home tech available. And in seriously, if you haven't subscribed to it, you should just, just keep an eye on what he's talking about. Just with vacuums alone. He goes really into depth. So Brandon, thank you so much for joining us here today. Brandon Doyle (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=99.41 (01:39)): Yeah, no problem. Thanks for having me. Eric Stegemann (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=101.39 (01:41)): So tell us a little bit more, first of all, about just being a Realtor. What got you into the business? Obviously, I already mentioned you're a second generation Realtor and you know where things are at with your team today. Brandon Doyle (https://www.temi.com/editor/t/TPeW4kJxx1i8sB9hfhBeWljh95l-Vb9wXBlRNIuma-4ZHxr_Jb1bpY0gg0AFin2Z_Qac55Kw_zAkNnGIGpS9k9gJIY4?loadFrom=SharedLink&ts=114.8 (01:54)): Yeah, for sure. So actually I went to college and I got a degree in real estate, so I got my bachelor's and shortly out of college, I was doing commercial real estate appraisal. That was around 2008. So a lot of like pre foreclosure, a bank rate finance, like their warehouses and a smaller office buildings. It was very rewarding. I...

https://tribus.captivate.fm (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Long regarded as one of the best prognosticators in the real estate industry, Rob Hahn, also know as the Notorious ROB, joins TRIBUS CEO Eric Stegemann to discuss the business of brokerage. Rob goes into detail as to why teams are the biggest threat to the real estate brokerage business. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=2.52 (00:02)): Hi everybody. And welcome to brokerage insider the podcast where we interview the leaders in real estate and technology. I'm your host, Eric Stegemann. And I'm the CEO of TRIBUS, a brokerage platform vendor. And today I am honored to be joined by a good friend of mine. Mr. Rob Hahn. Rob, welcome. Rob Hahn (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=23.45 (00:23)): Thanks for having me. I don't know about honored. I mean, you know, like we've, we've gotten drunk together, man. It shouldn't be Eric Stegemann (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=30.53 (00:30)): Well, you're a very busy human and have lots of stuff going on. So I thank you for taking some time out of your day on here, especially a new podcast, you're always kind of a, does anybody actually listened to this thing or not? Rob Hahn (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=45.34 (00:45)): It's just an excuse for me to talk to you, you know, and then we'll get to have an interesting conversation, maybe debate, maybe, you know, whatever Eric Stegemann (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=53.61 (00:53)): You, you, you have this and Rob has this great podcast that he does with Greg Robertson. Who's also a friend at Coliseum and they call it https://podcasts.apple.com/us/podcast/industry-relations-with-rob-hahn-and-greg-robertson/id1204450450 (Industry Relations). Right? Rob Hahn (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=65.3 (01:05)): Sorry about that. Yeah. Eric Stegemann (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=67.41 (01:07)): Ah, so that podcast is called industry relations, right? Rob Hahn (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=70.7 (01:10)): Say again, I'm sorry. Eric Stegemann (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=72.41 (01:12)): Podcasts that you do with Greg Robertson is called industry relations, right? Rob Hahn (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=75.38 (01:15)): That's right. Yup. Yup. So I try to block everything off, but phone calls keep coming in. Eric Stegemann (https://www.temi.com/editor/t/-9aPrahnEsYAGbiIt6NOWjgpqEHNX6OVaD6xEKGT0W8N7rn3MinZvN_BwtSAJld978Mf1oESt3P_iNT7G-63Yjy3DAE?loadFrom=SharedLink&ts=82.01 (01:22)): That's okay. I get it. I get it. No problem. We just recorded another podcast, not long ago with an agent who's a high power team leader and the entire time his phone was buzzing in the background to say, Nope, no problem. No problem. Now Rob is the...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Listen as Eric and Peter discuss the ins and outs of real estate marketing in the United States. As strategic relationship manager with BoxBrownie, Peter has a keen understanding of the connection between the real estate agent and their marketing efforts. Learn more with BoxBrownie: https://www.boxbrownie.com/ (https://www.boxbrownie.com/) TRANSCRIPTION Eric Stegemann (00:03): Hi, everybody. Welcome to Box Brownie segment the real estate podcast, where we interview the leaders in real estate and technology. Today, I have the pleasure of being joined by Peter Schravemade, which you'll understand more why I've pronounced it that way. And just the second, uh, Peter as title is the janitor slashes strategic relationship manager for a company called box brownie. And I've known him now for a number of years. Um, so you're going to find that this conversation is going to be very conversational, not so much a question and answer cause, uh, we've had a few beverages late at night and I'm probably going to be mentioning, uh, things that he's talked about, which hopefully he'll be willing to share everything that there is with us, that he shared with me at 11 o'clock at night after a couple of time. Peter, Welcome to the show. Peter Schravemade (00:53): What an introduction. Uh, I, I feel humbled, uh, not, not only in my Peter I'm from Australia and I don't know, I don't know why Americans saying that, but it is my fault. Eric Stegemann (01:05): Right? Peter Peter Schravemade (01:08): Peter. Yeah. Well, you know, it started because I think I have one of those names that sounds different in different languages or different accents. Right. And, um, I could never understand why people couldn't understand me when I introduced myself as Peter, but it'd be like, can you spell it? So, uh, you know, we went down the line of Peter and now I, what you would have heard. I just, by default, when I'm in America, introduce myself as Peter, Peter on Peter from box brownie and, and then somehow stuck people find that funny and they laugh at me say, uh, yes, thank you for the introduction. I am glad to be here.  Eric Stegemann (01:48): Well, uh, so obviously he's in Australia as he mentioned, and it's about 4:00 AM there. So we definitely thank him for joining us early. Why don't you tell us a little bit about what box brownie is? Peter Schravemade (02:00): Yeah, well, it's a website is the easiest, easiest way to go with that. Now the box brownie itself was a camera. It was a lockout, a box shaped camera came out in 1,901, um, moms and dads could buy it. And the, the slogan that, uh, Kodak Eastman used way back then was you take the photo. We do the rest. And in, in some kind of weed way, we've continued on with that tradition. So we're website that you can go to, to upload photos for whatever edit you may need. Um, at the outset that's, you know, that starts with improving those rubbish photos that you've ever on his scene on the MLS, uh, where someone's taken it, you know, with a smartphone, we can enhance those and all the way through to things like things like staging. Um, but even as we mentioned, just prior to hitting record on the podcast, we do just about anything, portrait photography, Twilight conversions, we take cars out of dry and things like that. So, um, we're in image, editing companies, the, the basis of what we, Eric Stegemann (03:00): And so, and by the way, if you have not checked out what they do, please go to box brownie.com and you'll see some of the examples of their work and all the different facets of what they do. I think we only mentioned here a few different types of photography and we'll get into more, uh, in a second, but the, the work that they do and what they're able to achieve, uh, is just quite amazing. So, um, tell us, uh, about the product and by the way, you have to go to their...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRIBUS CEO Eric Stegemann is joined by Restb.ai VP of product and sales, Nathan Brannen to talk about how AI and computer vision is changing the real estate media landscape. Learn how you can make search on your real estate brokerage website better by incorporating computer vision. In addition, the same tech can help your website become more accessible and follow ADA compliance. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/Mokj_QNuXxLEBC_GN6GKfvkyqCLaGHnT4BBNVqmteWjvzOBFtU39kQn59m-iRUBy1AKf0_HDyvNxtlV-u1HrFuagxJQ?loadFrom=SharedLink&ts=4.88 (00:04)): Hi, everybody. Welcome to Brokerage Insider the podcast for all things, brokerage and tech related today, we're joined by Nathan Brannan, the VP of product and sales at a company called https://tribus.com/integrations/data-analytics/restb-ai/ (RESTB), https://restb.ai (Restb.ai.) And Nathan is coming to us from Barcelona, Spain where their company is based, but they work with clients all around the world. So, Nathan, thanks for joining us. Nathan Brannen (https://www.temi.com/editor/t/Mokj_QNuXxLEBC_GN6GKfvkyqCLaGHnT4BBNVqmteWjvzOBFtU39kQn59m-iRUBy1AKf0_HDyvNxtlV-u1HrFuagxJQ?loadFrom=SharedLink&ts=32.6 (00:32)): Thanks sir. Good to be here. Eric Stegemann (https://www.temi.com/editor/t/Mokj_QNuXxLEBC_GN6GKfvkyqCLaGHnT4BBNVqmteWjvzOBFtU39kQn59m-iRUBy1AKf0_HDyvNxtlV-u1HrFuagxJQ?loadFrom=SharedLink&ts=34.461 (00:34)): So tell me a little bit about RESTB and what you guys do. Nathan Brannen (https://www.temi.com/editor/t/Mokj_QNuXxLEBC_GN6GKfvkyqCLaGHnT4BBNVqmteWjvzOBFtU39kQn59m-iRUBy1AKf0_HDyvNxtlV-u1HrFuagxJQ?loadFrom=SharedLink&ts=39.41 (00:39)): Okay. So RESTB that AI as a company that was launched about five years ago and spent as a computer vision company. So what does computer vision mean? That means image recognition, looking at photos and extracting information out of them music. A lot of the latest advances in AI, and we started pretty early on solely focused on the real estate industry because from personal experience, working with different sites, the founders understood that there was a lot of opportunity to improve and use this information with photos. So really at this point we've taken that and working with clients in Spain and realize that these problems don't just exist there, they exist across Europe. They exist across the world. And particularly for the people listening to this podcast and they exist a lot in the U S as well. And so the things we do with these photos is try to add whatever intelligence or information we can so that it can be used better by the consumers. The consumers can be portals, they can be adolescents, they can be brokerages. They can be really anyone across the entire real estate spectrum that deals with any digital assets. And you know, I think we'll probably get into a little bit about what those different things are, but a lot of really cool things are happening in both the extracting information space and the enhancing space and editing space and, you know, just creation space of listings and descriptions and captions and things like that. Eric Stegemann (https://www.temi.com/editor/t/Mokj_QNuXxLEBC_GN6GKfvkyqCLaGHnT4BBNVqmteWjvzOBFtU39kQn59m-iRUBy1AKf0_HDyvNxtlV-u1HrFuagxJQ?loadFrom=SharedLink&ts=126.86 (02:06)): Yeah. So RESTB is a company that we at TRIBUS have been tracking for quite a while and it's, it's been really interesting to watch their expansion and the things that they've been doing. So, Nathan, can you tell me a little bit, give me an idea of how many images do you guys tag or, or look at using computer vision? How, how many do you look at per day or per month? Nathan Brannen (https://www.temi.com/editor/t/Mokj_QNuXxLEBC_GN6GKfvkyqCLaGHnT4BBNVqmteWjvzOBFtU39kQn59m-iRUBy1AKf0_HDyvNxtlV-u1HrFuagxJQ?loadFrom=SharedLink&ts=150.2 (02:30)): Great question. And...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) Listen as Philip Hegge, Adfenix U.S. Director, and Eric Stegemann talk about programmatic ads, marketing, and how the business of real estate differs with agents around the world. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/32YNKHirEHs6NtZ7fW4yrnns701lyik2NqttIxb1BrR1QPr0a00Ke94E3by7GYlZdEiZwE2Eq9ZbWukQNvyMm_XI4ks?loadFrom=SharedLink&ts=3.42 (00:03)): Hi, everybody. Welcome to Brokerage insider the podcast where we interviewed the leaders in real estate, brokerage and technology. I'm the host, Eric Stagenmaan. And I'm the CEO here at TRIBUS. We are the sponsors of this podcast. And today I have the pleasure of having Philip Hegge, the North American director for https://tribus.com/integrations/marketing-automation/adfenix/ (Adfenix) with us. And today we're going to talk a little bit more, both about Adfenix and about real estate, not only in the United States, but around the world because https://adfenix.com (Philip's company) is actually based in Sweden. So Philip, thanks for joining us today. Thank you very much, Eric. It's like to be here. So first of all, tell me a little bit about Adfenix. What is Adfenix to yeah, no, of course? Philip Hegge So at its core, what we're trying to do is that is to bring really world class sort of cutting edge marketing automation into the real estate industry. Something that we believe is currently missing for, for a series of reasons. One is because it's really hard and we can probably talk more about what sort of, what we think marketing automation is, is later. But we do that by focusing on working with a very sort of custom platform to the, with the largest most, I know it's a real estate broker just in the world. Like you mentioned, we're originally based out of Sweden. We are operating across 13 different countries and also have offices in London, in the UK Melbourne Australia. Eric Stegemann Wow. Yeah. So you have a very international vision of what's going on in that, in the industry. Let's dig into that a little bit. How is, how are things different that a listener at a brokerage staff person, an agent, a brokerage owner, that's listening to this podcast here in the United States. Eric Stegemann (https://www.temi.com/editor/t/32YNKHirEHs6NtZ7fW4yrnns701lyik2NqttIxb1BrR1QPr0a00Ke94E3by7GYlZdEiZwE2Eq9ZbWukQNvyMm_XI4ks?loadFrom=SharedLink&ts=122.91 (02:02)): How things are different that you see in other countries as far as brokerage is concerned versus the United States or even Canada? Philip Hegge  Yeah, no, that's a, that's a great question. And obviously something that we probably can talk about for four hours but to, to keep it to keep it short, I mean I've been primarily focusing on sort of the Scandinavian markets early on in the lifetime of the Adfenix then, and also in Australia. And I think that's sort of the key, the key difference sort of most, most sort of clearest difference between the us and the rest of the world is the fact that there is in most countries there was only the seller's agents, right? Only the seller actually has by agent representation and that's cause for a lot of different sort of the things that makes it different than I know this, this podcast is also a lot about sort of the, that, that dynamic for the Brokerage. Philip Hegge (https://www.temi.com/editor/t/32YNKHirEHs6NtZ7fW4yrnns701lyik2NqttIxb1BrR1QPr0a00Ke94E3by7GYlZdEiZwE2Eq9ZbWukQNvyMm_XI4ks?loadFrom=SharedLink&ts=185.731 (03:05)): I won't the other thing that I was sort of eye opening for us and also is different than the U S this is also sort of how independent the agent, this, which I think is, you know, it makes sense that American real estate agents, the wants to be an S more independent. So for example, you know, it's in the UK, they're very, very, non-independent right. They're literally employees of, of the company in Sweden,...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) TRIBUS CEO Eric Stegemann sits down with Canadian international super agent Tina Mak to talk about what international buyers are looking for right now, what new technology is helping agents close more sales, and what to make of the real estate world right now. TRANSCRIPTION Eric Stegemann (https://www.temi.com/editor/t/SXZek6BwBmzz-1V6RydptqEj8vbp81QQ48_yhHxZshjYqwdXhXGOUxquUC2uDPowgax-LaXDnNiDxZaKHChD258DM5A?loadFrom=SharedLink&ts=0.39 (00:00)): Hi everybody. And welcome to the brokerage insider podcast. My name is Eric Stegemann and I am the CEO of TRIBUS, a real estate brokerage platform vendor. Today we're here with Tina Mak and Tina is a specialist in the international real estate community. She has a number of accolades that she's achieved as well as things that she's doing to work with international buyers that I think will be a particular interest to our listeners. So, first of all, welcome to the brokerage insider podcast here. Tina Mak (https://www.temi.com/editor/t/SXZek6BwBmzz-1V6RydptqEj8vbp81QQ48_yhHxZshjYqwdXhXGOUxquUC2uDPowgax-LaXDnNiDxZaKHChD258DM5A?loadFrom=SharedLink&ts=36.56 (00:36)): Thank you for having me. Thanks very much and hope everything's everybody is safe and well. Eric Stegemann (https://www.temi.com/editor/t/SXZek6BwBmzz-1V6RydptqEj8vbp81QQ48_yhHxZshjYqwdXhXGOUxquUC2uDPowgax-LaXDnNiDxZaKHChD258DM5A?loadFrom=SharedLink&ts=42.41 (00:42)): Yes, definitely. Definitely and that's a, a good topic to lead into. We'll get to in just a second and talking a little bit about the virus specifics. Why don't you first tell us a little bit about yourself and tell us about your business. Tina Mak (https://www.temi.com/editor/t/SXZek6BwBmzz-1V6RydptqEj8vbp81QQ48_yhHxZshjYqwdXhXGOUxquUC2uDPowgax-LaXDnNiDxZaKHChD258DM5A?loadFrom=SharedLink&ts=57.29 (00:57)): Yeah, so I am an immigrant from Hong Kong. I moved to Vancouver in 1991 and I started doing this business in 1992. So it's my 28 years in the business. I have been with the same brokerage company since day one, so I haven't changed anywhere, gone in anywhere. So you talk about loyalty. I, I think that is pretty rented. Eric Stegemann (https://www.temi.com/editor/t/SXZek6BwBmzz-1V6RydptqEj8vbp81QQ48_yhHxZshjYqwdXhXGOUxquUC2uDPowgax-LaXDnNiDxZaKHChD258DM5A?loadFrom=SharedLink&ts=81.23 (01:21)): Yeah, for sure. Tina Mak Yeah. So since 2010, I've been on a speaking role from Coldwell banker to Engelmann’s to NAR to Hong Kong, to China, speak in front of the policy makers cause they would like to you know, like have their cause real estate is very different in that side of the world. And they would like to improve the professionalism. So I was representing Canada to let them know what we're doing in North America, in Canada for them to, you know, like just they're just policy makers. So, you know, like put some policies together and get agents to follow and things like that. And I also do have my own radio show, a real radio show and the radio stations since 2007. So it's my 13 years you know, 13 seasons, you know hosting this weekly radio show is a Chinese radio stations, but my guess is from all over the world. Tina Mak (https://www.temi.com/editor/t/SXZek6BwBmzz-1V6RydptqEj8vbp81QQ48_yhHxZshjYqwdXhXGOUxquUC2uDPowgax-LaXDnNiDxZaKHChD258DM5A?loadFrom=SharedLink&ts=149.33 (02:29)): And I do have a guest speak English, speak Mandarin. So I will do live translations right away. And I've got a CEO from if, if people there realize, you know, like no religion. So pretty much like all the brand, most of the CEO was on my radio show. And and then I got people from Australia, Hong Kong China, friends, India, my last one was India just all over so that it will give my listener is the Chinese reach out to 80% of my Chinese community in Vancouver so that they will know, you know, what is going on around the world and how...

https://tribus.captivate.fm/ (Enjoying Brokerage Insider? Please Subscribe Using Your Favorite Podcast Player.) In this episode, Eric Stegemann sits down with EVP of Operations for Leading Real Estate Companies of the World, Jessica Edgerton. They discuss the importance of making sure your brokerage website is ADA compliant. Get an https://tribus.com/ada-accessibility-audit-for-real-estate-brokerages/ (ADA audit of your brokerage website). TRANSCRIPTION Jessica Edgerton (https://www.temi.com/editor/t/X9sgh0bEqJNjvYczJiSlKu61rPrnmOTW1WzsBfad8v2RTULeZ50u7ce8owbSdM0R_RKZE4gL6v_dPInNeZl_B8uP0ww?loadFrom=SharedLink&ts=4.64 (00:04)): Hi, everyone. Thanks so much for joining us. This is Jessica Edgerton, executive vice president of operations and corporate counsel for https://tribus.com/integrations/franchise-reporting/leadingre/ (LeadingRE). I am excited to have Eric Stegemann here. He is the CEO of TRIBUS and has a, was a realtor before reaching the age of 20. So he has been in the business a long time and knows it well while loving his days in real estate, he knew there was a larger opportunity to build a technology oriented brokerage. In 2004, he created river city real estate, which quickly became the largest independent brokerage in the St Louis area. There he oversaw the development of numerous real estate technology breakthroughs that were well ahead of their time. Eric is regarded as one of the brightest minds in the real estate technology realm has spoken at a number of real estate technology events. You may very well have seen him at one of ours in the past and has also spoken at Inman connect to New York, San Francisco and NAR annual conference. Jessica Edgerton (https://www.temi.com/editor/t/X9sgh0bEqJNjvYczJiSlKu61rPrnmOTW1WzsBfad8v2RTULeZ50u7ce8owbSdM0R_RKZE4gL6v_dPInNeZl_B8uP0ww?loadFrom=SharedLink&ts=63.5 (01:03)): We see him everywhere and are very glad to have TRIBUS as part of our solutions group as well. So Eric welcome. Thank you so much today. We are talking about website accessibility. https://tribus.com/ada-accessibility-audit-for-real-estate-brokerages/ (ADA real estate brokerage website accessibility issues) have been around for a long time for our industry. In my NAR days, we heard about them quite regularly. Historically website accessibility has come under the umbrella of the Americans with disabilities act, which is protects people with disabilities, from dealing with public facing businesses that are inaccessible to them. So under the ADA, if you have a public facing business, you are required to take reasonable measures to make it accessible to people with disabilities. Now, once the internet came online, that was originally seen as a bricks and mortar have a ramp, make sure that people with, with in wheelchairs are able to navigate your, your aisles, things like that. Jessica Edgerton (https://www.temi.com/editor/t/X9sgh0bEqJNjvYczJiSlKu61rPrnmOTW1WzsBfad8v2RTULeZ50u7ce8owbSdM0R_RKZE4gL6v_dPInNeZl_B8uP0ww?loadFrom=SharedLink&ts=125.3 (02:05)): Then along comes the internet and there was for a number of years some, a lack of clarity as to whether the ADA applied to public facing websites, our websites, a place of, of public access does is public. Do public accessibility laws apply to websites? The answer really now is pretty much yes, across the board. There's a little bit of haziness in some circuits, but the recommendation a hundred percent, I've never talked to an attorney that would say no, no, don't worry about your public facing website, right? So this is an important issue. Why are we talking about it right now, given that we've been hearing about it for years? First of all, we're all kind of still sheltering in place and opening back up to the public. There's a lot of transition right now in our, in our industry. Jessica Edgerton...