Marketing Bound: For New B2B Marketers

I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and TikTok with short and catchy videos. In this episode, we chat about storytelling, what it means in short-form content, the power of analogies, how to get comfortable on camera and how to get started in creating short-form content. Resources: https://www.marketingbound.com/post/why-every-b2b-business-needs-short-form-video-content (Transcript: )https://www.marketingbound.com/post/why-every-b2b-business-needs-short-form-video-content https://www.linkedin.com/in/rossbrouse (Ross' LinkedIn:) https://www.linkedin.com/in/rossbrouse https://www.instagram.com/rossbrouse/ (Ross' Instagram: )https://www.instagram.com/rossbrouse/ https://www.tiktok.com/@rossbrouse (Ross' TikTok:) https://www.tiktok.com/@rossbrouse https://amzn.to/3HGjAMf (Hack Proof Your Business - Book by Ross: )https://amzn.to/3HGjAMf https://www.linkedin.com/in/alexbsheridan/ (Alex B. Sheridan LinkedIn:) https://www.linkedin.com/in/alexbsheridan/ https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: “We help guide others toward a new perspective that inspires them to lead a proactive life—and that's not just what we do in business, I've come to do that in everything I do in my personal life too.” Ross Brouse is the co-founder and President of Continuous Networks. With over 20 years' experience, he is extraordinarily passionate about improving other people's experience with technology and helping them feel more fulfilled in their business and life. The co-author of the Amazon Best-Selling book Hack Proof Your Business, Ross has frequently collaborated with local, state, and national agencies, including the FBI, on cybersecurity issues to help find and stop hackers. He is a 2021 finalist in the prestigious Technology Marketing Toolkit Better Your Best Contest, which features five of the most successful Managed Service Providers (MSPs) in the country who compete on results. A continuation of his commitment to improving lives, Ross supports multiple charities, including St. Jude Children's Hospital, Disabled American Veterans, and Save The Children. For the past six years, he's sponsored two girls who live in Guatemala and Ecuador. He also mentors aspiring business owners, meeting with them once a week. Under his mentorship, mentees have experienced significant increases in earnings while also decreasing their workload by as much as 35%. Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Hard truths that took me too long to learn. Here they are. Additional Resources: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245 (Last week's episode:) https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245 https://podcasts.apple.com/ca/podcast/103-9-tips-to-help-you-get-promoted-with-myles-madden/id1495717454?i=1000564663574 (How to get promoted: )https://podcasts.apple.com/ca/podcast/103-9-tips-to-help-you-get-promoted-with-myles-madden/id1495717454?i=1000564663574 https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks. In this short episode, I introduce the T.I.M.E Framework to arm you with what you need to get your managers to love your ideas. Don't get me wrong, you won't win every single one, but this will 100% increase the odds in your favor. Resources: Transcript: Coming later ! https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ Reach out to me on https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

In this raw episode, I share how I spent my time last week after completing the time-audit challenge. I spent 5 days tracking my time and I am shocked at the results. My current situation is temporary but I learned a lot from this exercise. If you like this episode, share it with someone who can also benefit from the time-audit challenge! Additional Resources: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours (Related Blog:) https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

I chatted with the founder of School of Thought, Tom Geary. We have an important conversation about how to stand out with your messaging and your ads. Tom provides a framework of how to get people to care about your marketing, how to make an impact with a small budget and offers many examples of how to get people's attention. This is an important conversation for every marketer, regardless of industry or specialty. It's all about how to get your audience to care Resources: Transcript: Coming soon https://www.linkedin.com/in/tgeary/ (Tom Geary's LinkedIn): https://www.linkedin.com/in/tgeary/ https://www.schoolofthought.com/ (School of Thought:) https://www.schoolofthought.com/ https://www.youtube.com/channel/UCNNyskfSINIqXW8G0h01ZDg (School of Thought YouTube:) https://www.youtube.com/channel/UCNNyskfSINIqXW8G0h01ZDg https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: Tom Geary is the Founder and Creative Director at School of Thought, a fresh and innovative creative agency based in the San Francisco Bay area. With decades of experience in the industry, Tom has become a Thought Leader on topics related to the world of branding, strategy, media and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for huge names including Cisco WebEx, Ebay, Bing and Red Bull. Tom's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. He enjoys sharing a unique, light-hearted and humorous approach to some of the biggest issues impacting the industry and world today, particularly regarding creative innovations, industry insights and branding strategy advice. Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, I have a challenge for you! Audit your time. Let me explain. We say we're at the library studying for 6 hours, but how many of those hours are you actually studying? Probably not many. Well, the same goes with our daily lives. Days go by and we wonder why things aren't done. So here is the challenge. Audit your time this week and next week let's chat about our results. I'm doing it. I hope you do to! Instructions and benefits in this short episode:) Additional Resources: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours (Related Blog:) https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

I invited my good friend Myles Madden, Performance Marketing Manager at Refine Labs. We chat about our journeys from being very new in B2B to moving up the ranks into marketing leadership roles. If you want to learn about how to plan for your career development, keep listening to the 9 things you can do to help you get promoted. Resources: https://www.marketingbound.com/post/9-things-to-get-a-promotion-in-marketing (Transcript): https://www.marketingbound.com/post/9-things-to-get-a-promotion-in-marketing https://www.linkedin.com/in/myles-madden-marketing/ (Myles' LinkedIn:) https://www.linkedin.com/in/myles-madden-marketing/ https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: Myles' entire career has been spent with some of the top startup and rapid-growth B2B SaaS companies, developing and executing their go-to-market strategies. His current focus is shifting the go-to-market motion from the classic lead generation model to demand generation model; a model that is focused on reaching and educating the market to improve scale and efficiency rather than the inefficient approach of collecting contacts. He combines strategic, high-level thinking with advanced tactical knowledge, and believes that the world of B2B marketing is changing as we know it. Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, let's talk about prioritizing tasks. As a marketer, it's so easy to have long to-do lists. Here are 3 easy tips you can implement to reduce your workload and focus on the most important marketing tasks. Additional Resources: https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Mini update on what I'm currently working on at my job as Director of Marketing. Here's a preview: Podcast production - why we're 4 months late to launch How we started niching down - what's working How we are going to continue leveraging LinkedIn How I realized I needed to stop working on a few projects Our first mover's advantage and how exciting this is as a marketer Tip on how to get upper management to notice you Email marketing Resources: https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

WOO. 100 episodes. Thanks so much everyone. Looking forward to the next 100 episodes. In this episode, here is what you can expect: 11 f the top 100 lessons I've learned over the years 3 instances of how niching down is absolutely necessary 4 lessons you need to advance your career 7 personal growth lessons that changed my life Resources: https://www.marketingbound.com/post/100-lessons-from-100-podcast-episodes (BLOG - 100 Lessons from 100 Podcast: )https://www.marketingbound.com/post/100-lessons-from-100-podcast-episodes https://amzn.to/3EQ3Ft6 (Atomic Habits for Canadian Listeners:) https://amzn.to/3EQ3Ft6 https://amzn.to/395YUjp (Atomic Habits for US Listeners:) https://amzn.to/395YUjp Stop giving a sh*t about what others think, episode with https://www.marketingbound.com/podcast/episode/2e46cec4/44-how-to-start-a-new-business-with-celia-gercovich (Celia Gercovich): https://www.marketingbound.com/podcast/episode/2e46cec4/44-how-to-start-a-new-business-with-celia-gercovich If you need a strong wake up call, episode with https://player.captivate.fm/episode/a713c337-65fa-4ac6-8c53-4b20e6da7661 (Eloise Gagnon): https://player.captivate.fm/episode/a713c337-65fa-4ac6-8c53-4b20e6da7661 https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you. In this episode, here is what you can expect: How confusing it is for everyone to enter the B2B world The one thing that you 100% need to stay at a job, or else quit How to respond to objections internally, like "but we always did it this way..." How to take advantage of every marketing job you're in How the average employee is wrong about putting in extra effort in their job. You should absolutely put in extra effort. I tell you the story about how it actually changed my life. I also tell you about 3 projects I worked on for a company that helped change the business and got them believing in marketing! Resources: https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/ (My interview with Mason: )https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/ https://journeys.autopilotapp.com/ (Autopilot:) https://journeys.autopilotapp.com/ https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, let's talk about gratitude. There are two benefits of practicing gratitude. Check out how I implement it in my day to day and the positive effects it has on my life and how it can positively impact yours. Additional Resources: https://www.marketingbound.com/podcast/episode/3e07dc0b/8-importance-of-self-leadership-with-eloise-gagnon (Eloise Gagnon's Episode:) https://www.marketingbound.com/podcast/episode/3e07dc0b/8-importance-of-self-leadership-with-eloise-gagnon https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Here is how to leverage podcasting without having to manage a show: podcast guesting. If your manager has been mentioning the idea of a podcast or actually wants nothing to do with one, here is the next best thing. In this episode, Kristin reveals: How to generate revenue by being a podcast guest The power of relationships when touring podcast shows Examples of how she made money from being podcast guests Resources: https://www.marketingbound.com/post/leverage-your-subject-matter-experts-as-profitable-podcast-guests (Transcript:) https://www.marketingbound.com/post/leverage-your-subject-matter-experts-as-profitable-podcast-guests https://lauralb.krtra.com/t/DILHGbSOWwdT (Kristin's Done-For-You Podcasting service: )https://lauralb.krtra.com/t/DILHGbSOWwdT https://lauralb.krtra.com/t/S9MFbie5yHCp (Kristin's Done-With-You Podcasting service:) https://lauralb.krtra.com/t/S9MFbie5yHCp https://lauralb.krtra.com/t/cz28MIJrU6Xc (Kristin's free podcast pitch template:) https://lauralb.krtra.com/t/cz28MIJrU6Xc https://podcasts.apple.com/ca/podcast/45-only-work-5-hours-a-week-like-kristin-molenaar/id1495717454?i=1000490509489 (Kristin's first appearance on MB:) https://podcasts.apple.com/ca/podcast/45-only-work-5-hours-a-week-like-kristin-molenaar/id1495717454?i=1000490509489 https://www.linkedin.com/in/kristinmolenaar/ (Kristin's LinkedIn: )https://www.linkedin.com/in/kristinmolenaar/ https://lauralb.krtra.com/t/HSCR3yMtTPa4 (YesBoss Homepage:) https://lauralb.krtra.com/t/HSCR3yMtTPa4 https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: I help entrepreneurs elevate their visibility + influence

On this week's Monday mindfulness, let's chat about effort. In marketing, more effort does not always mean better results. I explain what I mean and a few tips to help you prioritize your tasks every day. Additional Resources: https://amzn.to/3EQ3Ft6 (My favorite self-help book, Atomic Habits, (CND link):) https://amzn.to/3EQ3Ft6 https://amzn.to/395YUjp (My favorite self-help book (US link):) https://amzn.to/395YUjp https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below: Additional Resources: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content (Transcript): https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content https://www.groovehq.com/blog/turning-down-vc (GrooveHQ Example): https://www.groovehq.com/blog/turning-down-vc https://adespresso.com/guides/facebook-ads-beginner/ (AdEspresso Example:) https://adespresso.com/guides/facebook-ads-beginner/ https://www.leadfeeder.com/blog/webinar-marketing/ (LeedFeeder Example:) https://www.leadfeeder.com/blog/webinar-marketing/ https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270 (CoSchedule): https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270 https://www.linkedin.com/in/georgioschasiotis/ (George's LinkedIn:) https://www.linkedin.com/in/georgioschasiotis/ https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: George Chasiotis is the Managing Director of https://minuttia.com/ (MINUTTIA), an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness I chat about success and how we've been taught to see success as fun and even easy. I break down why I think success is actually boring and why that is great news for everyone. Additional Resources: https://amzn.to/3EQ3Ft6 (My favorite self-help book, Atomic Habits, (CND link):) https://amzn.to/3EQ3Ft6 https://amzn.to/395YUjp (My favorite self-help book (US link):) https://amzn.to/395YUjp https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Clear. To the point. Here are 8 tangible ways to develop your marketing skills when you're just starting out. Additional Resources: https://www.marketingbound.com/book-recommendations (Book Recommendations) as mentioned in episode: https://www.marketingbound.com/book-recommendations https://www.marketingbound.com/post/8-ways-to-develop-your-marketing-skills-faster (Transcript:) https://www.marketingbound.com/post/8-ways-to-develop-your-marketing-skills-faster Let's keep in touch: https://www.linkedin.com/in/lauralbernhard/ (Connect with me on LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Introducing a new series I want to include in the Marketing Bound Podcast called Monday Mindfulness. If there is one thing I learned over the years, it's that you need to believe in yourself. So every Monday, I will release a short episode to help you get in the right mindset to have a great week. Let me know if you like this idea by reaching out to me on https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Additional Resources: https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Not sure what questions to ask when you're in an interview? Here are 10 questions to ask to make you look smart and determine if this is the best place for you to develop your marketing career. Plus, I include information you should gather before applying to a job in the first place!  Additional Resources: https://www.marketingbound.com/post/10-questions-to-ask-in-an-interview-for-a-marketing-job-in-a-small-b2b-company (Transcript:) https://www.marketingbound.com/post/10-questions-to-ask-in-an-interview-for-a-marketing-job-in-a-small-b2b-company Stat for marketing allocation in B2B businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business Let's keep in touch: https://www.linkedin.com/in/lauralbernhard/ (Connect with me on LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

About this episode: In this trailer, I re-introduce the Marketing Bound Podcast. Now, the show is dedicated to helping new B2B marketers look good at work. I explain how it will benefit you and your career. Additional Resources: https://www.marketingbound.com/post/best-podcast-for-new-b2b-marketers (Trasncript): https://www.marketingbound.com/post/best-podcast-for-new-b2b-marketers Let's keep in touch: https://www.linkedin.com/in/lauralbernhard/ (Connect with me on LinkedIn) and let me know you listened to an episode: https://www.linkedin.com/in/lauralbernhard/ Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

If you have a website, this episode is for you Maksym Donchenko is the founder of The Favorite Design. He helps businesses design beautiful websites and today we we focus on landing pages. We go through: The anatomy of the perfect landing page Best practices for each section of the page What people get wrong when creating each section We discuss when copywriting should be done and how to make sure you perfect your next landing page. GUEST BIO: My name is Maksym Donchenko and run a web design and web development agency called The Favorite Design. After 2.5 years of freelancing I decided to build a team and make the website building process more fun by bringing even more talent to make big projects happen. RESOURCES: Maksym's Tiktok: https://www.tiktok.com/@maksym.don Maksym's LinkedIn: https://www.linkedin.com/in/maksym-donchenko/ Maksym's Youtube channel: https://www.youtube.com/channel/UCj9DCnvO6PhF7MVIe1sYqyA Maksym's Instagram: https://www.instagram.com/maksymdon/ 3m vas: https://vas.3m.com/ My Storybrand book: https://www.amazon.ca/Building-StoryBrand-Clarify-Message-Customers/ The Favorite Design: hello@thefavoritedesign.com ----------------------------------------- Subscribe to the Marketing Bound Podcast and share this episode. Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

For content creators and anyone who wants to create content, this episode is for you.  Stephen G. Pope leveraged TikTok to obtain B2B clients for his service-based business. So in this episode, the successful entrepreneur and content creator reveals: The MOST important component of any video content The real reason many people are too shy to record on camera What it really takes to create content consistently RESOURCES: Stephen's TikTok: https://www.tiktok.com/@stephengpope Stephen's LinkedIn: https://www.linkedin.com/in/stephengregorypope/ TikTok masterclass https://bit.ly/38pud56 GUEST BIO: After Stephen sold the tech company he founded, reflecting on the 12 years it took to grow the company, he knew it could have been done faster. With a passion for helping and working with entrepreneurs, he saw the opportunity to use his previous experience, and all that he had learned in internet marketing, to help others grow their business ― fast. _______________   Subscribe to the Marketing Bound Podcast!   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

After this episode, you will have the tools you need to create content and repurpose it. I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces. We discuss tips on how to manage content creation and she reveals 3 unique ways to grow your podcast. A lot of value in this episode on content creation. You don't want to miss any of it. RESOURCES: Laura's Instagram: https://www.instagram.com/laurastewartto/ Podcast Distributor That I Use: https://www.captivate.fm/ Transcription service I use: https://www.descript.com/ GUEST BIO: Her path to success was anything but typical. After completing a 4-year undergraduate degree in Nutrition, Laura was confident that she no longer wanted a career in the health industry. Working in Concierge Services to make ends meet, Laura then went back to school in order to obtain her Retail Buying Certificate; from there she worked as an Assistant Buyer for Canada's top luxury department stores, Holt Renfrew and The Hudson's Bay. At 26 years old and still unfulfilled, Laura decided to take a job as a Special Needs Caregiver during the day and would obtain her Master of Business Administration from the world-renowned Schulich School of Business in the evenings. With a desire to pave her own future, Laura simultaneously attained her real estate licence and by the age of 30 was finally starting her career in sales. Not wanting to waste any more time, Laura joined one of Toronto's top teams, The Real Estate Centre so that she could learn from the best in the business. Always putting her hand up for opportunities and willing to work for free, Laura propelled herself from real estate agent to the Director of Sales and Marketing for the now #1 Team in all of Canada for Royal LePage. Leveraging all of her prior experience and education, Laura has facilitated in the rebranding of the team to REC Canada, systematized their sales process, launched one of Canada's Top Business Podcasts (The Jas Takhar Podcast), all the while aiding in the sale of over $280M of Real Estate. Wanting to empower others to follow their dreams and never settle, Laura has documented her experience in her Blog, titled Laura's Playlist. Her true hope is to encourage woman to find fulfillment and happiness by owning their decisions and the trajectory of their. It's time to “Woman Up”. _______________   Subscribe to the Marketing Bound Podcast!   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

Learn how to livestream on LinkedIn.  How to use livestreaming as part of your content marketing strategy  How to promote a livestream Tips on how to manage this strategy How to monetize your livestream for your business RESOURCES: Travis' LinkedIn: https://www.linkedin.com/in/travislachner/ (https://www.linkedin.com/in/travislachner/) https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 ( )   GUEST BIO: Former athlete & music producer turned creative entrepreneur... Helping high-performers level-up with media-based marketing and authority acceleration   _______________   Subscribe to the Marketing Bound Podcast!   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

This is the second part of my interview with Managing Director and podcaster, Danny Levy. In this episode, we reveal: 7 more reasons why every business should start a podcast today How to optimize your episodes for your target audience The time it takes us to release an episode every single week Be sure to subscribe to the Marketing Bound Podcast and check the show notes for the free worksheet on how to write the best podcast episode titles.  RESOURCES: Danny's Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 (https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511)  Danny's LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/ (https://www.linkedin.com/in/danny-levy-38842511/)  Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast (https://www.marketingbound.com/generate-leads-with-your-podcast)  Free Podcast Episode Cheat Sheet: https://lauralbernhard.gumroad.com/l/pbFgDT GUEST BIO: I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career. I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business. Brand's that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities. In addition to running WBR APAC, I'm also the founder and host of, Digital Transformation & Leadership, a top 100 Business podcast. Previously, I launched and grew two start-ups from zero to seven figures. _______________   Subscribe to the Marketing Bound Podcast!   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

It has come to my attention that people are still apprehensive about starting a podcast for their businesses. So I grabbed my friend Danny Levy to chat about 12 reasons every business should start a podcast. In this two part series, we cover the first 6 benefits that are summarized at the end of the episode.  RESOURCES: Danny's Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 (https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511)  Danny's LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/ (https://www.linkedin.com/in/danny-levy-38842511/)  Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast (https://www.marketingbound.com/generate-leads-with-your-podcast)  GUEST BIO: I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career. I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business. Brand's that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities. In addition to running WBR APAC, I'm also the founder and host of, Digital Transformation & Leadership, a top 100 Business podcast. Previously, I launched and grew two start-ups from zero to seven figures. _______________   Subscribe to the Marketing Bound Podcast!   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

Today, we're looking into how to conduct an effective content audit. But you're thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode, I chat with Christine McLean, Content Writer And Content Strategist about the step-by-step process of how to conduct an effective content audit.  She reveals: The importance of a content audit How to set content goals that align with your business What may be missing from your customer insights that make a huge difference in how your content converts How to know what content needs to be updated And the short terms KPIs to know if your new content strategy works If your content strategy is not getting the results you want or your business goals have changed, then this episode is for you. RESOURCES: Christine's Blog about content audits: https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit (https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit)  Christine's LinkedIn: https://www.linkedin.com/in/christine-mclean-7b120896/ (https://www.linkedin.com/in/christine-mclean-7b120896/) Christine's Youtube: https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw (https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw) Christine's Website: https://www.cemwritingservices.com/ (https://www.cemwritingservices.com/) Christine's Instagram: https://www.instagram.com/cemwritingservices (https://www.instagram.com/cemwritingservices)  Keyword Analyzer: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP (https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP) Google page speed insights: https://developers.google.com/speed/pagespeed/insights/ (https://developers.google.com/speed/pagespeed/insights/) Talia Wolf's research on emotions: https://getuplift.co/two-emotional-triggers-that-boost-conversions/ Website heatmap tool: https://www.hotjar.com/ (https://www.hotjar.com/)  GUEST BIO: Christine is a content marketer based in Jamaica. Her journey in content marketing began in 2013 when she started doing content writing as a side hustle. She left her full-time job in September 2019 and decided it was time to expand her knowledge and enter the broader world of content marketing. Since then, she has become a DMI Certified Digital Marketing professional and helps her B2B clients use content marketing to get results for their businesses.  _______________   Subscribe to the Marketing Bound Podcast!   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

Alright entrepreneurs, small business owners, marketers we are finally getting down to the bottom of what it means to create valuable content. The word value is constantly being thrown around but no one explains what it really means and the effort it entails. Until today. I interview Vahur Singa.  Vahur is an agency owner and he made the decision to grow an audience on Instrgaram. After posting 9 times, he reached 1500 followers and was collaborating with accounts with over 100,000 followers. Just after 30 days, he reached 10,000 followers and at 45 days, he reached 20,000 followers. So in this episode, I ask Vahur how he did it, how he created valuable content, what that actually means, how long it took him to create each post and how he collaborated with huge accounts so quickly. I asked him all the questions that are on your mind right now. So if you finally want to know what it means to create valuable content, build a community and kill it on Instagram, this episode is for you.  RESOURCES: Vahur's Instagram: https://www.instagram.com/vahursinga/ Vahur's LinkedIn: https://www.linkedin.com/in/vahursinga/ GUEST BIO: Hi, I'm Vahur. I help content creators and entrepreneurs to build their audience on Instagram and monetize it. I have 10 years' experience in marketing. Contact me if you need help with growing your audience and building an online business. _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

It's a mistake to make a Facebook ad and think its going to work on YouTube. I interview Agency owner, Petter Erik Nyvoll. He helps service-based agencies with creating funnels. In this episode, he reveals the difference between a Facebook and a YouTube ad, what people get wrong about creating ads, which platform is less expensive, how long it takes to see results and tips on how to create videos ads for the best results.  If you're thinking of leveraging YouTube or Facebook ad as a source of leads, listen to this episode first! RESOURCES Petter's LinkedIn: https://www.linkedin.com/in/pettererik/ Petter's Instagram: https://www.instagram.com/pettererik/ Petter's YouTube: https://www.youtube.com/user/pettereriknyvoll/featured GUEST BIO AweSM Sales & Marketing is the company my partner, Maria Rygge, and I, Petter Erik Nyvoll, started by combining each of our decades' worth of experience in sales & marketing. We have helped entrepreneurs from all over the world to create successful businesses online. _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

There's a misconception that public relations is just for larger brands. However, Jessica Barlow, Creator of the No Agency Method, has helped countless small business owners get media coverage. Jessica's work has been featured in Business Insider, refinery29, and even got Barack Obama to say things that she wrote. This episode has been cut down to only provide the 5 PR tips you need to get started. So in what you're about to hear, Jessica reveals how to position your emails to journalists, why you as the founder are the best person to pitch your business, why PR should be part of your selling initiatives and some tips on how to get recognized by the media. RESOURCES Jessica's Instagram: https://www.instagram.com/noagencymethod/ Transcript: https://www.marketingbound.com/80-jessica-barlow _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

If you're wondering how to create the perfect ad for your agency, this episode is for you. In fact, any service-based business can benefit from this episode. I interviewed Forbes 30 under 30 Lister ad founder of Chamber Media, Travis Chambers. In this episode, we chat about how he grew his agency to 12 million dollars in revenue, how to use ads to bring prospects through the customer journey and the 7 types of effective ads on social media. RESOURCES Viral Ads of Kobe and Lionel for Turkish Airlines (you for sure will recognize this): https://www.youtube.com/watch?v=Svlks_34XCc&t=140s (https://www.youtube.com/watch?v=Svlks_34XCc&t=140s) Video of his wife Chelsea: https://www.youtube.com/watch?v=Qhm7-LEBznk (https://www.youtube.com/watch?v=Qhm7-LEBznk) Ad for Transparent Labs with Blenders: https://www.youtube.com/watch?v=d9bTVlMH2Qc (https://www.youtube.com/watch?v=d9bTVlMH2Qc) Treadmill Act on America's Got Talent: https://www.youtube.com/watch?v=mkQDEfYT4wA (https://www.youtube.com/watch?v=mkQDEfYT4wA) Latest Chamber Media Ad: https://youtu.be/ja1vlxKRQEU (https://youtu.be/ja1vlxKRQEU) Transcript: https://www.marketingbound.com/79-travis-chambers GUEST BIO Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos/ and month for ads on Facebook, YouTube, Instagram, and Pinterest. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others. Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and traveling to epic places all over the world on a sustainable budget! _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Not sure how to leverage Facebook Ad Objections? This episode is for you. Alex Caragiannides shares how to leverage the 7 Facebook ad objectives - the order in which they should be used and how long each campaign should run for. His strategy builds a community around your brand and sets you up for generating leads. Listen today! RESOURCES How to catch LinkedIn content for a month (Tell them Laura sent you;) : https://automationwolf.com/ (https://automationwolf.com/) BSM Vault: https://www.digitalresultsmarketingagency.com/ (https://www.digitalresultsmarketingagency.com/) Alex's LinkedIn: https://www.linkedin.com/in/alexcaragiannides/ (https://www.linkedin.com/in/alexcaragiannides/) Transcript: https://www.marketingbound.com/78-alex-caragiannides GUEST BIO Alex started his career in the Mortgage industry. After moving to San Diego, he worked as a telemarketer at a large Mortgage company making about $300 per week. When he discovered the best opportunity for advancement was to become a Loan Officer, that is what he did. But he did not love the high-pressure work. Although Alex carved out a niche for himself among Veterans, rose quickly through the ranks, and became one of the top producing Loan Officers in San Diego, it was digital marketing that really excited him. When Alex discovered he could target consumers directly using Google and Facebook Ads, he knew in his heart a full-scale digital marketing agency would be his legacy. Alex went all in! He joined no less than 15 mastermind groups and after absorbing all the knowledge he could for five years, he then opened his own agency, BSM Vault. _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Not sure if your inbound marketing efforts are working? This episode is for you. I interviewed Ken Okonek and he reveals what inbound marketing strategies helped him build multiple successful businesses: Personal branding Relationship management Leadership values Components of an effective website If you are doubting your inbound marketing efforts, this episode is a great use case on how it works! RESOURCES Beacon Media and Marketing Website: https://www.beaconmm.com/ (https://www.beaconmm.com/) Ken's podcast about leadership: https://podcasts.apple.com/us/podcast/kenversations-with-ken-okonek/id1560852985 (https://podcasts.apple.com/us/podcast/kenversations-with-ken-okonek/id1560852985) Ken's LinkedIn: https://www.linkedin.com/in/ken-okonek/ (https://www.linkedin.com/in/ken-okonek/) Ken's Instagram: https://www.instagram.com/kenokonek/ (https://www.instagram.com/kenokonek/) GUEST BIO A small business owner living in Anchorage, Alaska. He's a fan of entrepreneurship, reading, and volleyball. He's also interested in fitness and coffee. _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

I interviewed Kyle Roof, the ONLY person officially granted a patent on whether single variables are ranking factors in Google's Algorithm. Yeah, he knows his stuff. Listen to the full episode to maximize your SEO efforts today and subscribe to the Marketing Bound Podcast. RESOURCES Here is the promo code to try PageOptimizer Pro (POP) for 15% off the monthly subscription: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP (https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP) Here is the first part of the interview with Averi: https://podcasts.apple.com/us/podcast/70-ultimate-blog-seo-guide-for-beginners-averi-melcher/id1495717454?i=1000512223416 GUEST BIO Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency https://hvseo.co/ (High Voltage SEO) and the SEO tool https://pageoptimizer.pro/ (PageOptimizer Pro). Kyle is also the co-founder of https://internetmarketing.gold/ (Internet Marketing Gold), a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of https://www.youtube.com/channel/UCUqb8omUshWynZDFl8cZO7A (SEO Fight Club) a weekly YouTube show that covers a multitude of SEO topics. Kyle's SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world. Kyle dedicated more than 2 years of his life to run over 400 scientific SEO tests based on the understanding that it's just plain math. He exposed the algorithm and patented his methods (Patent #10,540,263 B1) to discover single ranking factors that Google uses in its algorithm. This makes Kyle the only person in the SEO industry who has a patent to reverse engineer Google's algorithm. can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣ Subscribe to the Marketing Bound Podcast! _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

It's time to take advantage of your brand. I interview Jeremy Mura, and he reveals how to create a brand identity that helps grow your business. Here is a summary of our other talking points: How content management boosts your brand Step by step process to build a brand from scratch How to gage your brand's perception How to leverage other people's audiences If you want to benefit from your brand, listen to this episode! GUEST BIO: Jeremy Mura is a brand identity designer and content creator from Sydney, Australia.  He has been in the design industry for over 7 years now working for both small and big brands worldwide. He has worked for brand names such as American Express, Telstra and Macquarie Business School. In that time he has also helped hundreds of people upgrade their design career from logo designers, illustrators, brand designers, web designers and many more.  ‍I've become known for my transparent, helpful and positive personality as well as creating practical content and courses that help launch beginners into the creative industry. RESOURCES: Website mentioned: https://kit.co/ Previous Interview with Jeremy: https://podcasts.apple.com/us/podcast/23-overcoming-addiction-building-6-streams-revenue/id1495717454?i=1000471678234 Jeremy's Instagram: https://www.instagram.com/thejeremymura/ Jeremy's Courses on Skillshare: https://www.skillshare.com/user/jeremymura Jeremy's YouTube Channel with LOADS more free info: https://www.youtube.com/channel/UCsKxAGJpOi-tsJK18MQ9Fbg Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Everyone knows that eBooks, checklists and forms are good lead magnets, but have you ever thought about a book? I wanted to learn more about this technique. So, in what you're about to hear, I chat with Darby Rollins about: How to write a book with Artificial Intelligence...yes you read that correctly! The kind of book you need to be writing for your prospects How to overcome writer's block How to leverage your book in the sales process. Interested in writing a book for your prospects? Listen to this episode today. GUEST BIO: Darby Rollins is growth marketing and direct response copywriter who lives in Austin, Texas. Since launching a Private Label brand on Amazon in 2017, he has helped hundreds of businesses launch and grow their brands online. He is also the co-founder of SideHustle: The Party Game for Entrepreneurs. When not talking business, he's probably drumming, or eating tacos. RESOURCES: Conversion.ai: https://conversion.ai/?fpr=darby (https://conversion.ai/?fpr=darby) Play Side Hustle Game: PlaySideHustle.com Darby's LinkedIn: https://www.linkedin.com/in/darbyarollins/ (https://www.linkedin.com/in/darbyarollins/) Darby's LinkedIn: https://www.linkedin.com/in/darbyarollins/ (https://www.linkedin.com/in/darbyarollins/) Darby's FB group focused on using AI to write books: http://www.jarvisunderground.com/ (www.JarvisUnderground.com) Get through writer's block: https://www.amazon.com/gp/product/B096G722P5 (https://www.amazon.com/gp/product/B096G722P5)  Darby's Lead magnet: https://www.amazon.com/Amazon-Copywriting-Secrets-Million-Marketplace-ebook/dp/B08TWY3CVC (https://www.amazon.com/Amazon-Copywriting-Secrets-Million-Marketplace-ebook/dp/B08TWY3CVC)  Darby's Book: https://www.amazon.com/Funny-Fundable-Ridiculous-Creativity-Imagination-ebook/dp/B08VDFQYSF/ (https://www.amazon.com/Funny-Fundable-Ridiculous-Creativity-Imagination-ebook/dp/B08VDFQYSF/) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business. We discuss strategy, hashtags, content planning competitor analysis and more.  GUEST BIO I founded Social Republic, the global social media agency, in 2015 as a "new way", an alternative to traditional agencies.  My journey with social media started in 2006, studying at an American university where I became one of the first Britons to access Facebook.  Having led in-house marketing teams for eight years, I was frustrated by the lack of transparency offered by agencies, and handed in my resignation at a global finance company one fateful Friday. Monday arrived, and with nothing more than a plan and a list of names, inspired by a cold calling scene from Will Smith's Pursuit of Happyness, I got to work.  As a result of my sacrifices and determination Social Republic now works with famous ambitious brands, and brands with ambition to be famous, including; eBay, Pioneer, Red Bull and The British Red Cross.  I'm a regular fundraiser, competing in charity boxing events, and recently summited Kilimanjaro, raising money to support school children in Kenya.  So anything: social media, starting a business with no money, marketing or charity

If you're not sure what to write for your blog, this episode is for you.  In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs.  GUEST BIO Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years. After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop. RESOURCES Link to Part 1 of Series: https://www.youtube.com/watch?v=QMGqt29qhSk  Link to Part 2 of Series: https://www.youtube.com/watch?v=oJ6exYs9qsM  Averi's SEO Freebie: https://averimelcher34.ac-page.com/blogging-template (https://averimelcher34.ac-page.com/blogging-template) Averi's SEO Course: https://averimelcher.com/complete-seo-blueprint (https://averimelcher.com/complete-seo-blueprint) Averi's Instagram: https://www.instagram.com/averimelcher/ (https://www.instagram.com/averimelcher/) Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Ready to improve your blog content? This episode is for you! Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews: The definition of keywords The importance of aligning buyer intent with your blogs The SEO toolkit you need to get started  Why content planning needs to be part of your SEO strategy.  By applying this information, you can improve your website ranking on Google. GUEST BIO Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years. After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop. RESOURCES Link to Part 1 of Interview: https://www.youtube.com/watch?v=QMGqt29qhSk   Averi's SEO Freebie: https://averimelcher34.ac-page.com/blogging-template (https://averimelcher34.ac-page.com/blogging-template) Averi's SEO Course: https://averimelcher.com/complete-seo-blueprint (https://averimelcher.com/complete-seo-blueprint) Averi's Instagram: https://www.instagram.com/averimelcher/ (https://www.instagram.com/averimelcher/) Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Ready to increase your website traffic? This episode is for you! Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she: Defines SEO Explains why it's important Reviews the 6 factors to get your blog to rank in Google Mentions some external factors to consider when writing an awesome blog post GUEST BIO Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years. After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop. RESOURCES Averi's SEO Freebie: https://averimelcher34.ac-page.com/blogging-template (https://averimelcher34.ac-page.com/blogging-template) Averi's SEO Course: https://averimelcher.com/complete-seo-blueprint (https://averimelcher.com/complete-seo-blueprint) Averi's Instagram: https://www.instagram.com/averimelcher/ (https://www.instagram.com/averimelcher/) Sign up to the Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Wondering if you should start a podcast for your business? This episode is for you! In this episode: 1. Review podcast stats that will help you decide if you should start a podcast for your business 2. Debunk 5 podcasting myths 3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy 4. Benefits of having a podcast in your business If you need help deciding if you should start a podcast, this episode is for you! RESOURCES Generate leads with your podcast with this workbook of 100-slides, 9 exercises, perfect for service-based entrepreneurs and businesses to build a profitable podcast: https://www.marketingbound.com/generate-leads-with-your-podcast Stay tuned for the "How to Generate Leads with your Podcast" workbook coming out this week! Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter  _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg  Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound  Have any questions? Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/   LinkedIn: https://www.linkedin.com/in/lauralbernhard/   Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.   Website: https://www.marketingbound.com/

Need help getting started with email marketing? This episode is perfect for you. I interviewed Kim DeGracia, and we discuss: The 3 steps to optimize each email The number one thing that helps build rapport with your email list, An example of an email sequence so you can implement it right after this episode How to measure what's working with your email Email marketing tools to help you get started Tips to get people to open your emails If you need direction on email marketing, this episode is for you! RESOURCES Sign up for the Monthly Marketing Bound Newsletter: https://www.marketingbound.com/newsletter (https://www.marketingbound.com/newsletter) Follow Kim on Instagram here: https://www.instagram.com/copywithkim/ (https://www.instagram.com/copywithkim/) Check out her website here: https://www.kimdegracia.com/ (https://www.kimdegracia.com/) Tools we mentioned: Autopilot: https://www.autopilothq.com/ FloDesk: https://flodesk.com/ BombBomb: https://bombbomb.com/ GUEST BIO Kim DeGracia is a medical copywriter and launch strategist who helps medical professionals launch their health programs & courses with confidence and ease. While she has a PhD in polymer science and engineering, her true passion lies in copywriting. Subscribe to the Marketing Bound Podcast! _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg) Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Not sure how branding can help your small business? This episode is for you! I interviewed Antonio Patric Buchanan, and he: Describes the difference between marketing and branding; Explains the importance of customer experience in every business; Mentions the emotional drivers that make us fall in love with certain brands; and Reveals a branding framework that you can use to develop your own brand If you want to elevate your customer experience, listen to this episode today! RESOURCES Follow Antonio on Twitter here: https://twitter.com/apbmoxie (https://twitter.com/apbmoxie) Follow Antonio on Instagram here: https://www.instagram.com/apbmoxie/ (https://www.instagram.com/apbmoxie/) Follow Antonio on LinkedIn here: https://www.linkedin.com/in/apbmoxie/ (https://www.linkedin.com/in/apbmoxie/) Check out his website here: https://antonioandparis.com/#2 (https://antonioandparis.com/#2) GUEST BIO Antonio Patric Buchanan has spent his career influencing some of the world's top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few. Antonio is now the Co-Ceo and Chief Strategy Officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City. Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise's BE 100 list. Subscribe to the Marketing Bound Podcast! _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg) Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Thinking of leveraging TikTok for your service-based business? This episode is perfect for you. I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started: The opportunities of building your brand and your business on TikTok; The types of TikTok videos that work for her business The frequency and delivery strategy she uses on the platform She provides tangible tips on how to plan TikTok content; Tells us why you should be on TikTok even as a service-based business; She goes into detail about how to create and deliver content on multiple platforms If you are ready to take on TikTok, listen to this episode! RESOURCES Use code MARKETINGBOUND to get 10% off of https://yoursocialplanner.com/ (https://yoursocialplanner.com/) Free access to work and discount on course with this link: https://empathie.podia.com/?coupon=MARKETINGBOUND (https://empathie.podia.com/?coupon=MARKETINGBOUND) Follow Joanne on Instagram here: https://www.instagram.com/joannejbart/ (https://www.instagram.com/joannejbart/) Check out her website here: www.empathie.ca  GUEST BIO As an introverted brand strategist, online collaborator, and connector, Joanne is the owner of a marketing business in Edmonton with the recent launch of Your Social Planner. She is a conscious leader that lives every day to the fullest while helping business owners craft their unique online story for social media. ⁣ Her first company was founded on the idea that marketing tactics can become overwhelming for business owners. From social media, blogging, content creation, videos, photos and so much more, it can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣ Subscribe to the Marketing Bound Podcast! _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg) Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Not sure about how to build an engaged audience on Instagram in 2021? I interviewed Lucas O'Keefe, and he reveals the trends to focus on in 2021. Here is a summary: Breakdown of the features that help you grow What to do to keep your audience engaged How to leverage other people's audiences The best metric on Instagram Most powerful feature to sell your services using Instagram If you want to get started on Instagram, listen to this episode! GUEST BIO Lucas O'Keefe is a social media strategist with over 150,000 combined followers across his social media platforms. He helps entrepreneurs build a reputation that gets them known, liked, and trusted by their target audience so they can generate organic leads on social media. He has a complete guide to Instagram Stories with hundreds of prompts to help entrepreneurs show up, form connections, and get leads with Instagram Stories. Get Lucas' Content Planner for less than a sweater: http://bit.ly/LucasContentPlanner (http://bit.ly/LucasContentPlanner) RESOURCES Follow Lucas on Instagram here: https://www.instagram.com/thelucasokeefe/ (https://www.instagram.com/thelucasokeefe/) Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucasokeefe/ (https://www.linkedin.com/in/lucasokeefe/) Design app Canva: https://www.canva.com/join/dedicated-bauble-tiler (https://www.canva.com/join/dedicated-bauble-tiler) Video apps mentioned in the episode: https://mojo.video/ (https://mojo.video/) and https://inshot.com/ (https://inshot.com/) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Want to know what to do on LinkedIn every day?  This is a part of my interview with Richard Moore, Sales and LinkedIn Coach. The two previous episodes also covered actionable LinkedIn advice. The three episodes really create a masterclass on how to navigate LinkedIn and how to leverage it for your business. I would highly recommend going back to listen to the two previous episodes after this one. In this episode, Richard reveals: Tangible advice that will help you in your day to day on LinkedIn Who you should be connecting to What you should be posting The structure of a post What metrics to pay attention to The importance of building a network RESOURCES Follow Richard on Linkedin here: https://www.linkedin.com/in/richardjamesmoore/ (https://www.linkedin.com/in/richardjamesmoore/) Check out Richard's Course: https://www.udemy.com/user/richard-moore-47/ (https://www.udemy.com/user/richard-moore-47/) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Need a sustainable LinkedIn strategy that you can keep up with? One where you don't need to post on your profile? I got you! I interviewed Judi Fox, and she reveals SO MUCH: How to be a rockstar on linkedin without posting on your profile Develop processes on the platform and stick to them How to Increase the number of touchpoints with your potential customers Implement sustainable linkedin strategy The structure of a winning post The psychology you need to think about when creating posts Model after success tip to continued success on Linkedin Why you need to give A LOT of value Why your services are like eating at a 5 star restaurant If you are ready to take on LinkedIn, listen to this episode! EPISODE RESOURCES Follow Judi on Linkedin here: https://www.linkedin.com/in/judiwfox/ (https://www.linkedin.com/in/judiwfox/) Check out her website here: https://www.judifox.com/ (https://www.judifox.com/) Website mentioned in the episode: http://bit.ly/muckrackmention (http://bit.ly/muckrackmention) Subscribe to the Marketing Bound Podcast and share this episode. _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/) Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Are you getting low engagement from your Linkedin videos? This week, I interview LinkedIn video expert,  Alex B Sheridan. We discuss: How he broke through the noise on the LinkedIn Mistakes to avoid when posting videos How to tell a story with your video How you know if your videos are reaching the right people How to convert those who are watching your videos into customers Equipment you need to get started So if you want to elevate your video content on LinkedIn, this episode is for you. Subscribe to the Marketing Bound Podcast and share this episode. ________________ Connect with Alex B Sheridan on LinkedIn here: https://www.linkedin.com/in/alexbsheridan/ _______________ Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg) Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (https://www.instagram.com/thelauralbernhard/) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (https://www.linkedin.com/in/lauralbernhard/)  Marketing Bound Podcast is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)

Are you making up excuses for not showing up online? Well, this episode will help you show up for your inbound marketing strategies that you want to implement this year. This week, I interview Jeff Harry. He believes that adults need to rediscover their play. Don't get put off by the word play. Play means discovering your creativity and following your curiosity to find new opportunities for your business. Jeff provides: Tools on how to get those creative juices flowing How to never have a bad day again Actionable advice to unleash your potential and Actually show up in this world the way you were supposed to If you keep catching yourself making up excuses as to why you can't create a video, or go Live on Instagram or write a blog every week, this episode will help you get over your own BS and find the opportunities you've been missing out on. Guest Bio Jeff Harry founded Rediscover Your Play, a consulting service helping people rediscover their play. He believes that giving people permission to be really silly helps them be more productive, learn faster, and love their work. Jeff has worked with Google, Microsoft, Adobe, The NFL, Amazon, and Facebook to infuse play in the corporate culture. He's been featured in the New York Times, and on CNN to spread his message that adults need to unleash their inner child so we can identify new opportunities for our businesses and show up as our best selves. For more information on working with Jeff, visit https://www.rediscoveryourplay.com/ (https://www.rediscoveryourplay.com/) If you enjoyed this episode, subscribe to the podcast and share it with your network. ----------- Connect with Marketing Bound on Other Channels: YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg (Marketing Bound) Entrepreneur's Facebook Group: https://www.facebook.com/groups/marketingbound (For Service Providers) Connect with the host, Laura: Instagram: https://www.instagram.com/thelauralbernhard/ (@thelauralbernhard  ) LinkedIn: https://www.linkedin.com/in/lauralbernhard/ (lauralbernhard)  https://www.marketingbound.com/ (Marketing Bound) is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Want to know the secrets to success? After interviewing dozens of entrepreneurs, people ask me about the biggest lessons I learned from them. In this episode, I review the top 11 secrets that I think contribute to the success of all entrepreneurs I interviewed. And before you leave, don't forget to subscribe to The Marketing Bound Podcast. Interviews listed in the order they were mentioned: Marcus Chan's Interview: http://bit.ly/MarcusChanOnMB (http://bit.ly/MarcusChanOnMB) Tullio Siragusa's Interview: http://bit.ly/TullioOnMB (http://bit.ly/TullioOnMB) Eloïse Gagnon's Interview: http://bit.ly/EloiseGagnonOnMB (http://bit.ly/EloiseGagnonOnMB) May Houri's Interview: http://bit.ly/MayHouriOnMB (http://bit.ly/MayHouriOnMB) Kris Ward's Interview: https://bit.ly/KrisWardOnMB (https://bit.ly/KrisWardOnMB) Christine Teh's Interview: http://bit.ly/ChristineTehOnMB (http://bit.ly/ChristineTehOnMB) Kristin Molenaar's Interview: http://bit.ly/KristinMolenaarOnMB (http://bit.ly/KristinMolenaarOnMB) Celia Gercovich's Interview: http://bit.ly/CeliaGercovichOnMB (http://bit.ly/CeliaGercovichOnMB) Jeremy Mura's Interview: https://bit.ly/JeremyMuraOnMB (https://bit.ly/JeremyMuraOnMB) Maayon Gordon's Interview: http://bit.ly/MaayanGordonOnMB (http://bit.ly/MaayanGordonOnMB) Richard Moore's Interview: http://bit.ly/RichardMooreOnMB (http://bit.ly/RichardMooreOnMB) Glenn Lundy's Interview: http://bit.ly/GlennLundyOnMB (http://bit.ly/GlennLundyOnMB) Lea Turner's Interview: http://bit.ly/LeaTurnerOnMB (http://bit.ly/LeaTurnerOnMB) Alain Guillot's Interview: http://bit.ly/AlainGuillotOnMB (http://bit.ly/AlainGuillotOnMB) Marie-Pier Hebert's Interview: http://bit.ly/MariePierHebertOnMB (http://bit.ly/MariePierHebertOnMB) Chris Carpini's Interview: http://bit.ly/ChrisCarpiniMB (http://bit.ly/ChrisCarpiniMB) Hala Taha's Interview: http://bit.ly/HalaOnMB (http://bit.ly/HalaOnMB) The Marketing Bound Facebook Group mentioned: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound)

Before embarking on the podcasting adventure, I highly recommend listening to the top 10 mistakes I made as a podcaster. Avoiding these mistakes will save you time and generate revenue faster. I also make recommendations on what you need to do instead.  Don't forget to subscribe to The Marketing Bound Podcast for inbound marketing tips every week. And join to Marketing Bound Facebook Group if you have any recommendations for the show: https://www.facebook.com/groups/marketingbound (https://www.facebook.com/groups/marketingbound)