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Hosted by travis chambers
4 episodes with travis chambers
4 episodes with travis chambers
4 episodes with travis chambers
2 episodes with travis chambers
2 episodes with travis chambers
2 episodes with travis chambers
This week we sit down with Travis Chambers, founder of Chamber media, creator of Outpost X, and business coach--to talk about his own journey bootstrapping an 8 figure business in his 20's, pivoting to travel and experiences, and creating a legacy of wealth. We hope you get as much out of this as we did!Support the showFollow us on social at:Jeremy G Barker Instagram90 Proof wisdom InstagramYoutubeFaceboook
Travis Chambers, Founder of OutPostX OutPostX, a New Way to Disconnect
What does it take to truly succeed in business and defy the odds? Join Rich Somers as he chats with Travis Chambers, the visionary behind Outpost X, a one-of-a-kind sci-fi movie set hotel in the Utah desert. After a remarkable $17 million exit from Chamber Media, Travis opens up about his journey—from a childhood filled with adversity to crafting an extraordinary experience that transports guests into another world.In this captivating episode, Rich engages Travis in an exploration of entrepreneurship, where the importance of sales skills and meticulous attention to detail becomes paramount.They discuss how Outpost X is more than just a hotel; it's a transformative space of healing and imaginative escape, inviting guests to immerse themselves in a truly unique experience.Travis reflects on the challenges he has faced, including the complex legacy tied to his father's involvement in the Roundup/Monsanto crisis, and how these experiences have shaped his mission.The conversation delves into workplace culture, the critical role of innovation in hospitality, and the unique challenges of funding unconventional stays in a market that often shies away from the new and untested.Travis shares invaluable insights on overcoming adversity and the transformative power of vision in entrepreneurship. With an adventurous spirit, he inspires listeners to embrace opportunities and challenge the status quo.--Interested in learning more about how to build your boutique hotel portfolio? Dive into our proven process by joining the Boutique Hotel Mastermind Community. Book a free call here: www.hotelinvesting.com.Looking to elevate your personal brand to the next level? Join The 7 Figure Creator Mastermind Community. Book your free intro call today at www.the7figurecreator.com and discover the strategies that will transform your success.Interested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Looking for STR/Boutique Hotel Management? Schedule a free consultation at www.excelsiorstays.com/management.
Meet Travis Chambers, the genius behind Outpost X, a mind-bending desert hotel that's redefining experiential stays. Travis didn't just wake up one day and decide to build a viral hotel—he first built an ad agency where he worked with brands like Vitamin Water, Turkish Airlines, and Old Navy to create viral social content. After selling the agency for $17 million in 201, he used that capital to create something completely new in the world of hospitality. In this conversation, we dive deep into Travis's unique approach to hospitality, where he blends art, adventure, and immersive storytelling to create an experience like no other. His goal? To push guests beyond their comfort zones in a place designed to make you feel slightly uncomfortable—in the best way possible. And here's the kicker: Outpost X is just the beginning. Travis has developed an elaborate storyline that will eventually connect all of his future properties across the world, building a universe where each stay is part of a larger narrative. Tune in to hear: How Travis generated nearly $1 million on Indiegogo to fund the Outpost X build The genius behind designing a hotel that's more art project than resort, and why some guests call it better than Disneyland while others simply don't get it Why he believes creating immersive experiences will save humanity in an AI-driven world His ambitious plans to tie every future property into a sci-fi-inspired world And so much more This was one of the most amazing, inspiring, and crazy interviews I've ever conducted. You're going to love it. Check out Outpost X Follow Travis on Instagram Follow Outpost X on Instagram This episode is brought to you by The Content House If you listen to this podcast, you likely care a lot about your brand. You care about building it thoughtfully and purposefully. What I love about Nate and the team at The Content House is that they truly understand this. They care about getting to know your style, your approach, and the unique quirks and features that make your collection of stays special. Their service is full end-to-end social media management and content creation. From shooting stunning videos and photos to editing, posting, and even sourcing influencers to partner with… The Content House specializes in working with hospitality entrepreneurs building well-branded, boutique collections, often in exotic or extra-special locations… Follow The Content House on Instagram Dunlap Hollow Reel Live Oak Lake Reel FLOHOM Reel Villa Stay Texas Reel About the Show Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.
In Today's Episode: Host: Brandon Elliott, https://zez.am/brandonelliottinvestments Guest: Travis Chambers ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Resourceful Links: How To Get Up To $500,000 Every 6 Months At 0%: https://www.creditcounselelite.com/ Get Your Most Accurate Credit Report: https://www.myscoreiq.com/get-fico-max.aspx?offercode=432121Z8 Best Credit Cards: https://milevalue.com/best-credit-cards/?aff=cce Free Credit Education Resources: https://creditcounselelite.com/articles Guide to Taking Massive Action: https://amzn.to/2IZMN8Z ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Meet Your Host, Brandon: Brandon Elliott went from being off track finding himself on house arrest and burning 40% of his body to getting on track reaching $8.5 million in Assets and being acknowledged part of the "Top 100 Yahoo Finance" by using Credit Cards to buy small multi-family and scaling his businesses using the exact strategies taught in Credit Counsel Elite (CCE). CCE teaches business owners how to get up to $500,000 every 6 months at 0%. By being a member with CCE, you get to learn how to Travel Hack, get access to the 800 FICO Score Club in 30 days or less, fix credit quickly, receive $5K-15K+ of free sign up bonuses, buy Real Estate with Credit Cards, deep dive into Business Credit and Personal credit. To learn more visit: https://www.creditcounselelite.com/ ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Connect with Brandon Elliott: Facebook: https://www.facebook.com/brandonelliottinvestor YouTube: https://www.youtube.com/@BrandonElliottInvestments Instagram: https://www.instagram.com/brandonelliottinvestments LinkedIn: https://www.linkedin.com/in/brandon-elliott-6b1643148
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I challenge each and every one of you to listen to this conversation, especially and controversially the entire last 90min. I also want to stress that this conversation is stemmed from (obviously) our own opinions and personal experiences. It is NOT meant to invalidate anyone else's experiences, or any fears or thoughts anyone else has. This conversation stemmed from the increasing restrictions we found ourselves in last winter here in Canada, and how the planting industry was adopting those types of restrictions. I was particularly curious about how a counterculture industry was slowly turning into one that went with the grain instead of against it. I had figured I would release this episode once we had nationwide, or at least province-wide mandates in effect. However shortly after recording this episode the Freedom Convoy was birthed and really altered the trajectory of everything in this country. We find ourselves now in a much different position, though I am not holding my breathe for the future just yet. I felt this was an important conversation, albeit a difficult one in these times. So I wanted to release it now in hopes that people are more receptive to it than they may have been 8 or 9 months ago. Too many of us cannot engage in civil discourse. Too many of us cannot disagree on topics and still be willing to have conversations with respect and open curiosity. Travis Chambers was brave enough to come on and have this conversation with me. We have had different paths through this journey, but come together to have a conversation about it all. First we cover his planting career and personal evolution alongside it, and then we get into the nitty gritty of 2020 and the Great Unbecoming. We traverse a wide array of topics that have been of importance over the last few years, most importantly the mandates and how that has affected the both of us-and how we see it affecting the planting industry.
Supercharge your marketing strategy with this week's mashup. Travis goes back to a fine selection of interviews with 3 marketing experts that share their strategies on data driven marketing, online advertising and how just adding value can help you succeed at any business venture. Rethink your strategy with this week's episode.Let 's dive in![4:33 - 18:45] Phillip Stutts | The Undefeated Marketing SystemPhillip has over 2 decades of experience working on campaigns with billions of dollars in political ad spend and has contributed to over 1,407 election victories, including 3 U.S. Presidential victories. He plays and wins the game of both political and corporate marketing on the highest level. He is also the author of the book, The Undefeated Marketing System. In this segment he describes how data driven marketing can make or break political campaigns and also help businesses improve their marketing strategy. Listen to the full episode here[18:46 - 28:04] Travis Chambers | $600M in Revenue with Facebook AdsTravis Chambers is the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue!Travis is a genius at crafting ad content for every size of company. He's a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others. Listen as he describes his secret formula: The 7 Foundational Ads.Listen to the full episode here[28:05 - 34:26] Billy Gene | Confidence is KingBilly Gene is the owner of a multi-million dollar ad agency that revolutionizes education by teaching entrepreneurial skills you'll never learn in school. In this episode you'll get a rare insider look at the story behind Billy: what drives him, and how we can find whatever success looks like for us if you learn this one thing that helps you stand out and stay memorable: Confidence.In this segment Billy shares how adding value can open so many doors and get you next to the right person and build attention to you or your business. You can't miss his tip on using videos to get in front of people.Listen to the full episode here?—--Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
This week's entrepreneur on the show is Travis Chambers – the "Henry Ford of Video Ads." He is the founder and Chief Media Hacker at Chamber Media.Chamber Media crafts viral videos which help brands grow fast and drive millions in sales. Travis led the content strategy for the greatest YouTube viral ad of the decade, which amassed more than 140 million views.He shares with us his entrepreneurial journey, including some of the mistakes he made and the vital lessons he learned from them.While most agencies are focused on the big-ticket offerings, these require a lot of trust-building in the sales process. Travis initially went with this approach but made the decision to pivot to a lower-priced offering; this was the catalyst for the success of his business.Finally, just like we do with many entrepreneurs who come on the show, we talk about partnerships. Travis shares some cool insights on how entrepreneurs can form strategic partnerships and the pitfalls to avoid.Tune in and get to know Travis Chambers and the business of building scalable social ads.Key Takeaways- When Travis first realized he was an entrepreneur (01:10)- The most practical, realistic way to entrepreneurship (06:01)- What Chamber Media does (08:18)- Set ego aside to grow (09:49) - The one decision that was the growth catalyst for Chamber Media (13:47)- High ticket offering vs. volume play (18:22)- What to consider before getting into a partnership (19:36)Additional Resources Learn more about Chamber.MediaConnect with Travis Chambers on IG-------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
This week's entrepreneur on the show is Travis Chambers – the "Henry Ford of Video Ads." He is the founder and Chief Media Hacker at Chamber Media.Chamber Media crafts viral videos which help brands grow fast and drive millions in sales. Travis led the content strategy for the greatest YouTube viral ad of the decade, which amassed more than 140 million views.He shares with us his entrepreneurial journey, including some of the mistakes he made and the vital lessons he learned from them.While most agencies are focused on the big-ticket offerings, these require a lot of trust-building in the sales process. Travis initially went with this approach but made the decision to pivot to a lower-priced offering; this was the catalyst for the success of his business.Finally, just like we do with many entrepreneurs who come on the show, we talk about partnerships. Travis shares some cool insights on how entrepreneurs can form strategic partnerships and the pitfalls to avoid.Tune in and get to know Travis Chambers and the business of building scalable social ads.Key Takeaways- When Travis first realized he was an entrepreneur (01:10)- The most practical, realistic way to entrepreneurship (06:01)- What Chamber Media does (08:18)- Set ego aside to grow (09:49) - The one decision that was the growth catalyst for Chamber Media (13:47)- High ticket offering vs. volume play (18:22)- What to consider before getting into a partnership (19:36)Additional Resources Learn more about Chamber.MediaConnect with Travis Chambers on IG-------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
I spoke to someone interesting on the podcast today.They went to the effort of hiring a data scientist to pour over...$80million in ad spend their company managed.And Over 10,000 video ads they created for clients…To distill what the top 7 performing video ads are according to the data...not subjective opinion.And that's what we dive into on today's podcast with Travis Chambers.Travis is the CEO of Chamber Media. And they're experts at using humor to sell products and services with viral video ads.If you've ever watched any of their ads…You can't help but grin ear to ear.So naturally, I was super curious and wanted to pick the brain of Travis.This episode is an absolute MUST LISTEN TO if you run paid traffic. Here's what we chatted about on the podcast today.**How to tug on your prospects ‘heart strings' & close the sale with your video ads...without bullying...without shaming...and without the typical, in your face bro marketer style.**How long it really takes to get good at selling with humor.**How to study the ‘art of the hook'. Travis gives you an entire (free) library that's full of proven video ad hooks that have generated his clients hundreds of millions of dollars in sales._______________________________ CONNECT WITH TRAVIS https://www.linkedin.com/in/travisallenchambers/FREE FACEBOOK THAT DECONSTRUCTS THE TOP AD CREATIVES DAILYhttps://www.facebook.com/groups/unicornadcreatives
Episode 102Today, we continue our talk with Travis Chambers, a Forbes 30 Under 30 lister and founder of Chamber.Media. Travis will talk about advertising and how powerful it is in growing ecommerce businesses. Drawing from his own experience, he will share some practical steps to understand Facebook ads better and leverage their power to improve ROI. Listen now and learn how to convert prospects into buyers with Facebook ads![00:01 - 06:21] Opening SegmentWe continue our talk with Travis Chambers of Chamber Media!Why Travis is the Henry Ford of video production[06:22 - 14:51] The Answer to Latest Privacy UpdatesOne of the most cost-effective infrastructure in advertisingThe latest privacy updates have effects on ecommerceTravis shares his insightsWhy significant resources are keys to start a business today[14:52 - 24:39] 7 Facebook Ads that ConvertThe ad types that can help you make more moneyWant some Amazon refunds? Check out GetidaPromo code: FTM400Triple your revenue with these tips from TravisWhat's sustainable and what's not?What can we learn from Warren Buffet?[24:40 - 30:09] Why Contact Chamber Media NowTravis talks about the services of Chamber MediaHow Travis can say that a brand is “weak”The secrets to build a powerhouse in the advertising industry[30:10 - 33:22] Closing Segment Know more about Travis in the FIre RoundConnect with Travis!Links belowFinal words Tweetable Quotes:“The only businesses that I've seen that become really institutional, big brands...it's because they figured out advertising.” - Travis Chambers“The most successful founders are never inventors; they are always marketers, in my opinion.” - Travis ChambersResources mentionedUnicornCopy.AIGEICOBook: Man's Search for MeaningGet in touch with Travis by emailing tc@chamber.media or following him on LinkedIn, Instagram, Twitter, and Facebook. Check out Chamber Media to create social video ads that drive full-funnel sales and brand growth. ------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!
Episode 101Our special guest for today is the Henry Ford of video ads, Travis Chambers. Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.Tune in now and learn from Travis how to create viral videos![00:01 - 06:09] Opening SegmentLet's get to know Travis ChambersTravis talks about his journey to ecommerce[06:10 - 14:00] Creating Viral VideosThe new way to reach the masses according to TravisTravis reveals how to create a viral video onlineHe talks about his experience running an MMA business[14:01 - 28:01] The 3 Ways to Live LifeWant some Amazon refunds? Check out GetidaPromo code: FTM400Travis shares his experience working 70 hours weekly for the manHe talks about the 3 ways to live your lifeEntrepreneurship is just one!When to leave your current job[28:02 - 33:14] Closing Segment Here's a rarely talked about topic related to entrepreneurshipConnect with Travis!Links belowFinal words Tweetable Quotes:“At 12, I realized advertising was the blend of the pragmatic and the creative in the arts.” - Travis Chambers“If you're gonna be an employee and you're gonna work for a wage, then don't give your whole effort and soul to the organization. Live your life outside of your job.” - Travis ChambersResources mentionedBooksThe 4-Hour WorkweekThe $100 StartupEmail tc@chamber.media to reach out to Travis or check out his LinkedIn, Instagram, Twitter, and Facebook pages.------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!
CEO Pulse Podcast EP 61 with Travis Chambers As the founder of ChamberMedia, a growth and video agency, Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. If that wasn't enough, he is also a Forbes 30 under 30 recipient. in this episode we'll break down the 7 types of ads you need to know to explode your business and lessons learned from 5X his business in less than 2 years! tune in! Timecode 0:00 - Intro 17:00 - The 7 Ad types you need to know about 22:56 - Creative Video Production 27:08 - How to 5X your business in less than 2 years CEO Pulse. The Real, The Raw & The Mind of Entrepreneurship This is your backstage pass into the stories, strategies, and psychology of top-performing entrepreneurs. L.E.S.S Business, More Profits Lean | Effective | Strategic | Simple Full Access Links: https://linktr.ee/Rafaelcortez Follow, Subscribe, Like & Share! #ceopulse,#lessbusinessmoreprofits,#business,#startups,#entrepreneurs,#entrepreneurship,#levelup,#lifebydesign#marketing,#businessstrategy,#sales,#productivity,#leadership,#mindset,#vision,#businessdevelopement STAY FOCUSED, YOU GOT THIS!
If you have an online company and are looking to expand your audience, you won't want to miss today's episode of What's Working Now! Travis Chambers is founder of Chamber Media, one of the biggest media marketing companies in the United States. Travis's journey was certainly not an easy one, with a family crisis as the catalyst for the moment Travis knew that he couldn't be a corporate man anymore and be happy. Today, Travis shares some of the moves he made originally that expanded Chamber Media, from the world's longest treadmill dance to charting men's vs women's clothing. Travis also shares the results from a massive, year-long database experiment, identifying the seven ads that expand business anywhere. But most importantly, learn how Travis has learned that building genuine relationships both behind the desk and off the clock has been not only recharging for his personality, but absolutely crucial for a healthy life.3 Key TakeawaysWhy you should have constraints on your creativity in order to perform at your best.The seven foundational ads discovered by Travis's year-long study at Chamber Media.Why you need to look for those things that are “like breathing air” to you.Connect with Travis ChambersTravis's resource suggestioni: www. unicorncopy.aiLinkedIn & Instagram: @Travis_Chambers
This episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest. Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and work for both you and your employees. In this episode, Travis reveals what his team learned in studying a billion dollars in ad spend. Listen as Travis explains the 7 foundational video ad types that every ad account should have and test: spokesperson/anchor, closer/dynamic ads, product demo, lifestyle, social proof, case study and unboxing. Find out what each of these video types are; why each of these video types work and how you should use them in your own marketing. Why it is that most agencies are focused on winning awards instead of creating video ads that actually work and how this drives Travis to grow Chamber Media. Finally, thinking of starting your own business. Learn why Travis suggests that you start by selling your time before you start selling products and how to best gain experience to be successful Episode Action Items: You can find more information regarding Travis Chambers by visiting his agency, Chamber Media at https://www.chamber.media. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and Make Each Click Count Podcast.
If you're wondering how to create the perfect ad for your agency, this episode is for you. In fact, any service-based business can benefit from this episode. I interviewed Forbes 30 under 30 Lister ad founder of Chamber Media, Travis Chambers. In this episode, we chat about how he grew his agency to 12 million dollars in revenue, how to use ads to bring prospects through the customer journey and the 7 types of effective ads on social media. RESOURCES Viral Ads of Kobe and Lionel for Turkish Airlines (you for sure will recognize this): https://www.youtube.com/watch?v=Svlks_34XCc&t=140s (https://www.youtube.com/watch?v=Svlks_34XCc&t=140s) Video of his wife Chelsea: https://www.youtube.com/watch?v=Qhm7-LEBznk (https://www.youtube.com/watch?v=Qhm7-LEBznk) Ad for Transparent Labs with Blenders: https://www.youtube.com/watch?v=d9bTVlMH2Qc (https://www.youtube.com/watch?v=d9bTVlMH2Qc) Treadmill Act on America's Got Talent: https://www.youtube.com/watch?v=mkQDEfYT4wA (https://www.youtube.com/watch?v=mkQDEfYT4wA) Latest Chamber Media Ad: https://youtu.be/ja1vlxKRQEU (https://youtu.be/ja1vlxKRQEU) Transcript: https://www.marketingbound.com/79-travis-chambers GUEST BIO Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos/ and month for ads on Facebook, YouTube, Instagram, and Pinterest. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others. Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and traveling to epic places all over the world on a sustainable budget! _______________ Subscribe to the Marketing Bound Podcast! Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses. Website: https://www.marketingbound.com/ (https://www.marketingbound.com/)
What does a nice 15 mile walk teach you about life? For Travis Chambers, it is what real living feels like. Travis has had an incredible imagination and has loved making things go viral through social media marketing. This eventually led to him founding Chamber Media, where their ads have helped many businesses thrive! And his company has also helped me stay employed as an actor, which has been incredibly amazing. But Travis has faced lemon after lemon in his career. He is looking for ways to simplify his life. To find more joy. For him, that means focusing on today more than ever. It means taking time to have real experiences with his family, just hanging out. We had a great insightful convo today. Enjoy!
On today's episode, I have Travis Chambers Travis is a fellow Forbes 30 Under 30 recipient and the founder of ChamberMedia, a growth and video agency. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with over 140 million views and worked with brands like Kraft, VitaminWater, Amazon and others. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others Travis and I cover a wide-ranging plethora of topics like: - how to do successful ads now that Apple is ending a lot of Facebook targeting - running 50+ miles in the desert with no supplies for 5 days - going from 5 to over 100 employees and 8 figure revenue in a few years - whether or not you should have a business partner Check out the show to learn more! Links below Travis' free Facebook Group: https://www.facebook.com/groups/unicornadcreatives/ Chamber Media site: www.chamber.media The Sunday 6 Newsletter: https://jaredgraybeal.com/ The Self Help Book: https://www.amazon.com/Self-Help-Book-Practical-Growing/dp/154451770X/ref=asc_df_154451770X/?tag=hyprod-20&linkCode=df0&hvadid=519487730108&hvpos=&hvnetw=g&hvrand=622154607939932353&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=21143&hvtargid=pla-1234984867417&psc=1 The Self Help Journal: https://www.amazon.com/Self-Help-Journal-Gratitude-Manifestation/dp/B08RHPTLHN/ref=sr_1_3?dchild=1&keywords=the+self+help+journal+jared+graybeal&qid=1625004827&sr=8-3
Ep #90 - This week on the podcast, I sit down with Travis Chambers, a direct-to-consumer video advertising specialist and the founder of Chamber Media. Travis has been recognized on the Forbes "30 Under 30" list and his advertising agency has tripled the revenue of six multi-million dollar direct-to-consumer companies in the past few years. Travis's YouTube Ad "Kobe vs. Messi" was recognized as YouTube's #1 Ad of the Decade and acquired 140 million views. Travis has grown Chamber Media to more than 100 employees, they've driven over $600M in tracked revenue, and they currently make 3000+ videos per month for ads across Facebook and YouTube. Travis has been recognized for his work and has served as a keynote speaker for Google Growth, VidCon, and even the Bill and Melinda Gates Foundation. He's also been highlighted in Entrepreneur, AdWeek, and HuffPo. Learn More About Travis Chambers and Chamber Media: Visit the Chamber Media Website at: https://www.chamber.media/ Follow Travis Chambers on LinkedIn: https://www.linkedin.com/in/travisallenchambers/ Follow Travis Chambers on Twitter: https://twitter.com/travis_chambers Follow Travis Chambers on Instagram: https://www.instagram.com/travis_chambers Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com
Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
This week’s Misfit Entrepreneur Travis Chambers. Travis is the founder of Chamber Media, a firm that takes companies from being product and service sellers to brand builders by doing what he calls story selling through creating scalable social video ads that drive millions in sales. Travis led distribution and content strategy for “YouTube’s #1 Ad of the Decade,” Kobe vs. Messi which amassed over 140 million views. He’s worked with some of the biggest brands in the world including Yahoo, Kraft, Old Navy, Coca-Cola and has been featured in AdWeek, Forbes, HuffPost, and Inc. Magazine. Travis regularly speaks at conferences such as INBOUND, the Bill and Melinda Gates Foundation, Google Growth Summit, VidCon, and VidSummit among many others. But, what I love most is that Travis built his business to suit his lifestyle. It was goal from the start. And I’ve asked him to come on share how to do it. www.Chamber.media Everything started when Travis was a kid with 8 mm cameras. He got into the film industry and in his early 20’s had his first kid, his dad got Parkinson’s disease…and cancer…and divorced after working 70 hours per week his whole life. Everything hit him at once. He was working at 20th Century Fox in his dream job making commercials for the movies. Entrepreneurship had never crossed his mind. His “mid-life crisis” hit when he was 23 years old and made him ask what he really wanted to be doing with his life. He realized there was so much more out there, so he left and started Chamber Media to live life on his terms. What are those terms for you, your ideal lifestyle? Autonomy and flexibility Time with family (his was missing the early years with his kids) Work needs to be means to an end Find something you don’t hate that you are good at, that makes you the money for your lifestyle. This is one of the reasons his company has a 4-day workweek for all employees. He could not get this from a job, so he created it and helped others get it. Where does someone start? What do they need to consider to build a lifestyle business? You cannot go and compete in a mature market – it is a race to the bottom. Zero to One by Peter Thiel had a big influence on Travis. You should never start a business that cannot be a monopoly. It needs to be so unique and so much its own thing that it can’t be easily replicated – you may get competition, but they can’t do it exactly like you or get the results you can get. Find your “blue ocean” “Start with a service first. You can always sell yourself as an entrepreneur. And if you can sell yourself to one person, you can sell yourself to 100 and have a successful business.” Get good at your primary niche before branching out. Tell us about what you do and your principles you used to build and now run your business… In the Art of War, one of the main rules is to choose the battlefield. Too often people see a market leader and think they can do it. At that point, it’s too late. Once there is market leader in a mature market, the game is over. You’ve got to choose the pond that is growing into the ocean. The niche Travis found was video ads and buying them doing them before Facebook ads, etc. had even come about. Knowledge does not equate to wisdom. You have to understand industry in and out and use the wisdom gained to see the future. You cannot get good at anything until you say no to almost everything. The values of having a lifestyle business, staying boutique, etc. were extremely important and governed how they operated. Starting out they would only take on projects of $100k in above and would turn down ones below that. 5-6 years in, Travis and the team noticed that they really had a strong leadership layer and had replicated themselves and could now really scale. What have you put in place to allow the business to scale and let you step away? People and process. A lot of things broke as the company grew and their processes got seriously challenged and had to be worked through and improved over and over. Hiring people with the same values, hopes and dreams, and direction that the team has. They also have to believe what Travis and the team believe. Things like making a little less to have a 4-day workweek, etc. What is the most important lesson you’ve learned on your journey so far? The art of doing nothing. Being too aggressive can be the wrong route and Travis is prone to it. Surrounding himself with a leadership team that balances him ad helps bring logic as a group. Most problems don’t have to be solved “today.” Emotion kills. What is a “Story Seller?” A lot of the Fortune 500 focus heavily on building brand and making people feel a certain way about. When you are a small brand, you cannot play the same game as someone with a 100-million-dollar marketing budget. When you are small the best way to go is direct response marketing. It’s the only way to grow. Over the last 30 years, direct marketing has been primarily infomercials and direct mail. You can’t do that with digital or social as people have too much choice. They scroll quick through the newsfeed. At the 34 min mark, Travis talks about developing the “Everything Ad” and how they did it and the results of it. It is best to just listen. What makes a #1 video ad? What are the components that go into it to drive engagement and sales? 7 Ad categories perform best and vary by industry. Category 1: Spokesperson Video. It’s the highest performing. Only 2% of the top 1% of ads are spokesperson which offers a lot of opportunity. Category 2: Product Demo. 50% of the ads are product demos. Category 3: Social Proof. Press reviews, consumer reviews, ratings, etc. Anything to prove the solution is good. Category 4: Dynamic Ads. Creative that is made based on what the person has seen. Category 5: Case Studies. Any kind of empirical evidence that appeals to logic. Before and after, side by sides, scientific, etc. Category 6: Lifestyle. Showing what could be or feel like if someone had the solution. Category 7: Unboxing. Think Christmas morning and opening the surprise, etc. What Travis and his team found by chance is that most of the successful ads that they have done have all 7 of these in them in some way and you should strive to do so in yours. The Everything Ad ideal length is 90 seconds. Hook, Teaser, Problem, Solution, Another Problem, solution while weaving in all the categories (Spokesperson, social proof, unboxing, etc.) Anything else around marketing with video we should know? Pay attention to the news. Apple has highjacked Facebook somewhat. Apple has blocked the ability for ads to continue without an opt-in on its platform which is causing a big drop in ads being served. Travis explains everything that Facebook knows about you, a lot of it coming from paying credit card companies for data. Facebook is going to become more like TV as they won’t be able to retarget at the levels they have been able to do in the past, so the ads are going to really have to make an initial impression to stick. Best Quote: Start with a service first. You can always sell yourself as an entrepreneur. And if you can sell yourself to one person, you can sell yourself to 100 and have a successful business. Travis's Misfit 3: Work to live. Don’t live to work. Success and greatness are not the most important thing. Be truly present. Smart has the brains, but stupid has the balls. You can get really far with grit and strategy. You’re live will be judged by how you treat people, either by a higher power or by yourself depending on what you believe. Show Sponsors: BKA Content (1 FREE Month!) www.BKAcontent.com/Misfit 5 Minute Journal: www.MisfitEntrepreneur.com/Journal
Did you love the value that we are putting out in the show? *LEAVE A REVIEW* and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapell.com/makemypodcast ( https://travischappell.typeform.com/to/kmf5p4 ) and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com ( https://travischappell.com/ ). You can connect with me on Facebook ( https://www.facebook.com/travis.chappell15 ) , Instagram ( https://www.instagram.com/travischappell/ ) , and Twitter ( https://twitter.com/traviscchappell?lang=en ). Be sure to join The Lounge ( https://www.facebook.com/groups/byncommunity ) to become part of the community that’s setting up REAL relationships that add value and create investments. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
An average ad-buyer with elite content can beat an elite ad-buyer with average content all day long. But today we have elite ad-buyer and elite content creator Travis Chambers, the Founder of Chamber.Media, the industry leader in data-crafted video ads with over 4,000 productions/mo, $80M in managed spend, and $600M in tracked revenue! Travis is a genius at crafting ad content for every size of company. He’s a Forbes 30 Under 30 lister and keynote speaker at events like Google Growth Summit and VidCon, while also being featured in Inc, Entrepreneur, AdWeek, HuffPo, and others. Let’s dive right into today’s episode and learn more from Travis about how he was able to drive $600 in Revenue with Facebook Ads. Things you will learn in this episode: *[00:01 - 07:51] Opening Segment* * Sponsored ad * I introduce today’s guests Travis Chamber * Founder of Chamber.media * Be sure to check out guestio.com ( https://guestio.com/ ) and start booking * Travis talks about some of his stand-out ads * Travis gives some background into his life * Early days with the VHS recorders * Told his parents he wanted to own a marketing agency * Sales and Marketing dad * Combining creativity with business *[07:52 - 18:57] Seeing the Power of Social Media Marketing* * Travis talks about his career experience * Started out wanting to climb the corporate ladder * Doing entrepreneurial stuff without realizing it * Seeing the power of social media marketing * The explosion of YouTubers * Going big - biggest Influencer Activation of all time * Travis on starting his own agency * Getting the winning pitch without getting recognition * Getting an offer from 20th Century Fox - bad experience * Deciding to set out on his own during big life events * Navigating the market * Knowing what kind of money is out there * Creating a viral campaign on a budget * The early sacrifices *[18:58 - 25:11] $600M in Revenue with Facebook Ads* * Making ads that work * Creative and rising ad cost * The untapped Facebook marketing at the time * Bringing companies to scale * The competition and ad costs * The social media edge * A word from our sponsor *[25:12 - 33:48] The 7 Foundational Ads* * How to use what you have * The 7 foundational ads * Ad taxonomy * Spokesperson video * Product Demo * Social Proof * Closer ads * Case Study * Lifestyle ads * Unboxing * Make variations of the type * Perform a gap analysis * The power of creative * Success through testing * Making ads for Chamber.media *[33:49 - 43:42] Closing Segment* * Stand out relationships that helped you? * Travis talks about the people that helped him along the way * Who you know or What you know? * There is very little original thought * You can’t inspire yourself on your own * Building on someone else * The example of Pablo Picasso * ThE RaNdOm RoUnd * How to engage with Travis * Links below * Final words *Tweetable Quotes:* “It’s feast or famine… When you’re going for those big deals, you pretty much have to accept that you’re gonna lose on 90% of them.” - Travis Chambers “An average ad-buyer with elite content, can beat an elite ad-buyer with average content all day long.” - Travis Chambers “It’s all about data… Facebook’s got the richest data in all of mankind.” - Travis Chambers *Resources Mentioned:* * Unicorn Facebook Ad Creative ( https://m.facebook.com/groups/unicornadcreatives ) * The $100 Startup ( https://www.amazon.com/100-Startup-Reinvent-Living-Create-ebook/dp/B0067TGSOK/ref=sr_1_1?dchild=1&keywords=the+hundred+dollar+startup&qid=1616929862&s=books&sr=1-1 ) * Russell Brunson Books ( https://www.amazon.com/Russell-Brunson/e/B00JPTPPL6?qid=1616931643&ref=sr_ntt_srch_lnk_1&sr=8-1 ) Connect with Travis on LinkedIn ( https://www.linkedin.com/in/travisallenchambers/ ) , Instagram ( https://www.instagram.com/travis_chambers/?hl=en ) , Facebook ( https://www.facebook.com/SteveOlsherReinventionExpert/ ) , and Twitter ( https://twitter.com/travis_chambers?lang=en ). Be sure to visit https://www.chamber.media/ and learn more about social ads that will grow your brand. Did you love the value that we are putting out in the show? *LEAVE A REVIEW* and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast ( https://travischappell.typeform.com/to/kmf5p4 ) and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com ( https://travischappell.com/ ). You can connect with me on Facebook ( https://www.facebook.com/travis.chappell15 ) , Instagram ( https://www.instagram.com/travischappell/ ) , and Twitter ( https://twitter.com/traviscchappell?lang=en ). Be sure to join The Lounge ( https://www.facebook.com/groups/byncommunity ) to become part of the community that’s setting up REAL relationships that add value and create investments. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
How and why we’re creating so many hooks, to bring more people into our world. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today, we're going to talk about cheesy videos, thrown out hooks, and a whole bunch of other fun stuff. All right, all right, everybody. I hope you guys are doing great today. Oh, man. I want to tell you about the fun things I've been doing in my life. Well, let me step back. Okay, so those who have followed the ClickFunnels journey for a long time, you know that we're always trying to figure out different ways to get people to join ClickFunnels and to buy my products and all the things. And it's funny, because I get people all the time who ask me, "Why are you still making so many ads and creating products and writing books, and all these kinds of things?" And, for me, it's a couple of reasons. One is I love what I do. So there's the most important thing. Number two is I feel like the things we're doing help us grab different segments of the market and bring new people into our world, which is exciting. Number three, if you've read the book, Crossing The Chasm, we're at the spot now where we have I think penetrated the early adopters and the innovators in our world, and now we are moving across the chasm to try to get the rest of the world to become funnel hackers and to join this movement that we're so excited and so proud of. And so those are some of the things that are happening. And so number four, I think number four, who knows what number I'm on, number four is I feel like I'm trying to create examples for you guys to model. And so there's a lot of the reasons why I do it, and that's one of them. So one of the things we did a few years ago was we hired the Harmon Brothers. You guys know they did Squatty Potty and Fiber Fix, and some of the most amazing viral videos of all times. So they've done I think four or five. Anyway, They did a bunch of videos for us that have gone viral that have been really good, that were really, really fun. And last year, I actually was watching Kaelin Poulin. Those who know Kaelin, AKA the LadyBoss, she grew up in our world doing a lot of our stuff. And it was interesting because about a year ago or so, she started doing these videos and they were like viral videos, but instead of typically the Harmon Brothers style video, they hire actors and actresses and everything, instead Kaelin was the actress in each of the videos. And they were scripted out and they were funny, and I watched these videos that she was rolling out and they were so cool and I was so excited by it. And I messaged her a couple months later just to see how they were going, and I can't remember the numbers, the number I remember my head which could be completely wrong was 6X. She was like, "This has grown our company 6X, these new videos." And I got excited. I was like, "I want to do that, make funny videos." But I'm the person in it as opposed to hiring actors and stuff, but I didn't have the time or the bandwidth. My team, we have a million things happening. And so it's cool though, there's another company that's competitors to Harmon Brothers, but their business model's a little different. Instead of doing one highly produced video that costs $1 million, they do a whole bunch of smaller videos. And so the guy that owns it, his name is Travis Chambers. He lives here in Boise, and so messaged him, because I was like, "If I could do these videos and not have to leave Boise, that'd be amazing." And so we ended up working out a deal, and basically we're doing 12 videos with them where each month we launch a new video and they're fun. So they do all the scripting. I told him, I'm like, "I don't want to think. I just want to show up, film stuff, go home, and then a month later the videos launch and I'm not involved in the process of it." And so it's been fun because their team goes and they do the writing, they do all the things, and I show up and I them. And so some of you guys have probably seen some of the videos. The first one was me with a Coke and a Mentos bottle and a kitchen in an Airbnb we had rented showing if you put a Mentos in a Coke and it explodes and trying to catch all the Coke in a bottle. And the first time, it didn't work. Second time, we put a funnel and it works and you catch way more. And so it's this video, and it's me acting. I know. If some of you are watching it, you've seen me like, "This is cringe-worthy, Russell. You should not be acting." I'm like, "I know, I'm not an actor." But that was the first one we did. Next one we did, it was this lemonade stand scene, which was really funny. We blew things up, and it's hard for me to go back and watch these, I'm like, "Oh, it's so painful for me to watch myself act. It's so embarrassing." Then we did a Mission Impossible theme where they strapped me to a harness and I was drop from the ceiling. Then we did a first person shooter one, which is really fun. And yesterday we filmed the one that was an angel and the devil where I was the angel and I was the devil on a dude's shoulder trying to convince him to use ClickFunnels. And then today we're filming one for the Five Day Lead Challenge with lead magnets and a bunch of other stuff. And anyway, it's just fun. So every other month, we go and spend two days, we knock out two videos, and then we're doing 12 of them. Basically, we're launching one a month. So we're putting these things out there. And it's funny because I guarantee some people, especially I'm sure my competitors, are like, "Russell, you're such a dork. Why are you doing this? It's so embarrassing? Why are you putting yourself out there?" And I'm doing it for a couple reasons, and most of them were the same reasons I talked about earlier. I'm legitimately proud of what we do, and my job, if you've read the Traffic Secrets book, is to create hooks, to grab people's attention so I can tell them my story so then we can make them an offer. And so all these things are just different hooks. Me dropping from the ceiling to get people to OFA challenge is the hook. Me being an angel and a devil and acting horribly, because I'm not a good actor, is a hook to get somebody to stop the scroll so I can tell them my story, so I can bring them into our world. And all these things are that way. So I'm telling you guys this because I know some of you guys aren't making ads because you're embarrassed. "Oh, I look stupid. I'm not funny. I'm not blah, blah, blah," whatever the insert excuse here. Some of you guys are doing it because you don't know how to act or you don't feel comfortable on camera. Do you think I feel comfortable on camera doing these things.? No, I don't not, even a little bit. It's so awkward for me. They were making me do these voices that were so embarrassing. I watched the video afterwards, it's all super cringe-y. But then it launches and, oh my gosh, it grabs people's attention. It stops the scroll and it's bringing new blood into my world. And so that's why I do it, because it's the way I reach more people, it's new hooks to throw out there. It's new creative putting out there all the time. The more creative you put out, the more people you can grab, the more attention you can get. And so that's one of the big reasons. Number two is I'm trying to model for you guys what's working. You look at Kaelin's videos, and if you haven't, go follow their fan page and watch her videos. They are killing it with it. And she's a better actress than me by far. Her videos, I mean, come on now, she's just great at what she does. I'm the dorky version trying to be cool like her, and I'm not as cool as her, but they still work. And so it's modeling, "Why is Russell doing this? This is goofy." Instead of being, "Why is he making these goofy videos?" it's like, "Huh, maybe there's something behind these. Maybe I should try to make something like that. How can I have some fun with it?" I remember when we first started thinking about how do we throw more hooks out there? Dean Grasiozi was the one I was following at the time, and he was putting out so many videos. He was doing magic trick videos. He was doing him and his daughter's soccer game videos. He was doing thing after thing after thing, and I was like, "I need to put out more hooks. I don't even know what to do." And it was hard for me. And so by hiring somebody and putting it in a process, it's something where it's forcing me to put out these hooks way more often. And so, anyways, hopefully, again, I know a lot of you guys, you go and you buy the book, you buy the course, and you hear me talk about throwing out all these hooks. Yes. That's a big part of it, but that's not the full point of it. The full point isn't for me just to tell you about getting hooks. It's for me to actually do it so you can see me and be like, "Oh, that's what Russell's talking about. He actually practices what he preaches. Unlike most of the gurus who just talk about something, Russell's actually doing this. Let's model what he's actually doing anyway." Anyway, so I'm sure if you've seen the videos, that's what they are. If you haven't seen him yet, I'm sure you will see them and they will keep popping up and you'll be like, "Man, that Russell Brunson, he's the hardest working man in this industry. He cares more about this craft than anybody because he's willing to embarrass himself and put out all these hooks." And it's true, because I love what I do. I love my message. I love the people that we're serving. And so I'm willing to be uncomfortable and be goofy to get their attention. It's interesting. I remember hearing, I can't remember who it was, but this is probably a decade ago or something, I was studying, I wasn't studying acting, but I was studying actors who were successful, and I remember reading a quote from somebody saying, "If you realized how to be a good actor, you do things that make you feel so uncomfortable then on camera seem normal." And I remember hearing that and I was like, "Oh, weird." And I remember the very first time I was trying to get PR, oh excuse me, I tried to do an infomercial. That was the first time. I tried to do infomercial and I remember my host came on and he was interviewing me on the infomercial and after the first take or so he stopped. He's like, "All right, this is the deal." He's like, "If you talk normal, you sound like you're dead on TV." He's like, "You have to be up like this and super excited and then you sound normal on TV." And so he said, "That's the energy you have to have, it's way up here, to be able to sound normal." And so he kept training me and forcing me to do these things that stretch, that made me feel uncomfortable. He's like, "Take it to the level 10, level 12, level 15," wherever it is. And then he's like, "Now you seem normal." And sure enough, when we watched the infomercial back, I was like, "Oh, it actually doesn't sound goofy. It sounds normal. Whereas if I sounded normal, it sounds like I'm dead." And that was just a big a-ha. Same thing when I did media training before I tried to do my PR the very first time. You've got to grab someone's attention. If you talk like you normally do, nobody's going to pay attention, you're not going to get people's attention. And that was 18 years ago, 15 years ago, whenever it was. Nowadays, it's way harder. How many ads do you swipe through on Facebook or Instagram every single day? How many times has somebody heard about Dotcom Secrets or Expert Secrets or ClickFunnels or One Funnel Away Challenge, and they even ignored it until they saw me dropping from the ceiling like Ethan Hunt in Mission Impossible, or until he saw Shoulder Angel Russell fighting with Shoulder Devil Russell. And then all of sudden, they're like, "Wait. What?" And they watch it and they're like, "Okay, I've got to try this thing out." What's the hook that's going to finally get the person's attention? You don't know until you go out there and do it, and do it, and do it. So anyway, that's why. That's the purpose. I hope that it helps. With that said, I'm going to get cleaned up, because in one hour they're picking me up for my next video. This one's going to be goofy too. Not as goofy as yesterday's. Yesterday's, I'm actually really excited for the shoulder angel and shoulder devil one. But today's is one for our Five Day Lead Challenge. Like I said, every single month, we're picking a new video to do and trying new hooks. Some hooks will work, some won't, but you don't know until you throw them out there. So that said, you guys, get back to work. Go make some more hooks. Make some more videos. Throw it out there. Get your audience's attention and try to change the world in your own little way. Thanks again, and I will talk to you guys all again soon.
Another entrepreneur podcast for you guys today. Full disclosure this one may go a bit deep for some still thinking about starting a company however it may give you a peep into the struggles and hurdles I deal with in my own company. Travis Chambers is a rockstar in the marketing world. Travis was a […]
Get ready to be F.I.R.E.D U.P! Today, we have Travis Chambers, he has been recognized by Forbes' 30 Under 30, he is the CEO of 5 Multimillion-Dollar Companies and he continues to grow. We will learn what is the most compelling 7 types of video ads as per Travis' study and how to create them! So sit back, relax, and enjoy the show! Reserve your spot in our next Client Conversion Accelerator today! Join now at www.KristaMashore.com/ClientConversion -- you can find a ton of benefits, features, or other sales copy to use in the script for the commercial on this sales page!
The After Hours Entrepreneur Social Media, Podcasting, and YouTube Show
#11: Travis Chambers is a viral video expert. He's worked with brand like 1800Flowers and Nordic Track to create huge returns. In this episode he's giving away all his best secrets.In 2020 and beyond, you MUST be leveraging social media, and these simple tactics will 10x your ad revenue.https://www.chamber.media/https://www.chamber.media/project/nerdskincare/Free guides to refine your story and explode your business: https://www.marksavantmedia.com/
On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of InterestTravis Chambers on LinkedInChamber.MediaMade to Stick on AmazonPurple Cow on Wikipedia
Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III… Zach Benson: Grow and Monetize 10,000 Instagram Followers Travis Chambers is a Forbes 30 Under 30 lister and founder of Chamber.Media, a 30 person growth and video agency that has tripled the revenue of 4 multi-million dollar DTC companies, driven $300M in tracked revenue, and garnered 400M views across Facebook and Google channels. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Help your friends Become a Conscious Millionaire! They will thank you for it. Conscious Millionaire Network has over 2,000 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III… Zach Benson: Grow and Monetize 10,000 Instagram Followers Travis Chambers is a Forbes 30 Under 30 lister and founder of Chamber.Media, a 30 person growth and video agency that has tripled the revenue of 4 multi-million dollar DTC companies, driven $300M in tracked revenue, and garnered 400M views across Facebook and Google channels. Like this Podcast? Get every episode delivered to you free! Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Help your friends Become a Conscious Millionaire! They will thank you for it. Conscious Millionaire Network has over 2,000 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!
This week on The Driven Entrepreneur, I'm joined by Travis Chambers, the founder of Chamber Media, and a direct to consumer video advertising specialist. Travis has been recognized on the Forbes '30 Under 30' list and runs an advertising agency that has been credited with tripling the revenue of four multi-million dollar companies in the past two years. Travis' YouTube Ad "Kobe vs Messi" was recognized as YouTubes #1 Ad of the Decade and has been viewed more than 140 million times. Chamber Media has driven $360M in tracked revenue and 600M views across Facebook and YouTube. Travis has been recognized for his work and has served as a keynote speaker for Google Growth, VidCon, and even the Bill and Melinda Gates Foundation. He's also been highlighted in Entrepreneur, AdWeek, and HuffPo. He's the real deal and he brings a ton of value and experience to the table. Learn More About Travis Chambers and Chamber Media: Visit the Chamber Media Website at: https://www.chamber.media/ Follow Travis Chambers on LinkedIn: https://www.linkedin.com/in/travisallenchambers/ Follow Travis Chambers on Twitter: https://twitter.com/travis_chambers Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Follow Matt Brauning on Social Media: Facebook: https://www.facebook.com/mattbrauning Instagram: https://www.instagram.com/mattbrauning/ Twitter: https://twitter.com/mattbrauning Visit Matt Brauning's Websites: www.mattbrauningpodcast.com www.fireboxbook.com
This week on The Driven Entrepreneur, I'm joined by Travis Chambers, the founder of Chamber Media, and a direct to consumer video advertising specialist. Travis has been recognized on the Forbes '30 Under 30' list and runs an advertising agency that has been credited with tripling the revenue of four multi-million dollar companies in the past two years. Travis' YouTube Ad "Kobe vs Messi" was recognized as YouTubes #1 Ad of the Decade and has been viewed more than 140 million times. Chamber Media has driven $360M in tracked revenue and 600M views across Facebook and YouTube. Travis has been recognized for his work and has served as a keynote speaker for Google Growth, VidCon, and even the Bill and Melinda Gates Foundation. He's also been highlighted in Entrepreneur, AdWeek, and HuffPo. He's the real deal and he brings a ton of value and experience to the table. Learn More About Travis Chambers and Chamber Media: Visit the Chamber Media Website at: https://www.chamber.media/ Follow Travis Chambers on LinkedIn: https://www.linkedin.com/in/travisallenchambers/ Follow Travis Chambers on Twitter: https://twitter.com/travis_chambers Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Follow Matt Brauning on Social Media: Facebook: https://www.facebook.com/mattbrauning Instagram: https://www.instagram.com/mattbrauning/ Twitter: https://twitter.com/mattbrauning Visit Matt Brauning's Websites: www.mattbrauningpodcast.com www.fireboxbook.com Get a copy of my brand new book, "The Firebox Principle," on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW
Using Tik Tok and Facebook ads to Grow your Network Marketing Business “The reason 99% of the people you are competing against (using ads) aren’t going to do anything, is because they are just scared or don’t know how or what to do...but the good news is, it’s really not that hard.” Travis Chambers Travis Chambers is a marketing professional who helps others, including network marketers, build their business using video ads for Facebook, TikTok, and other social media platforms. In a crazy chain of events, both Travis and his wife ended up on Good Morning America for a video they filmed that went viral. From there, an ad agency in L.A. contacted him about getting their video licensed. He ended up interviewing for a job at this same agency and became their in-house viral guru. Shortly after beginning his new position, Turkish Airlines contacted Travis for help with a video ad they wanted to go viral. That ad became the most shared ad of the decade via YouTube and Google, with 150 million views and over 2.5 million shares. With his newfound success and media traction, Travis decided to start his own company, called Chamber Media. After six years, they've driven 350 million in sales and created nearly 1 billion views for various organizations. Not only that, but they’ve also tripled the revenue for five multi-million dollar companies all through video and ad buying. To increase sales, network marketers can drive leads at a $4 or $5 per lead or $2 or $3 per lead. Then your video ad could go viral because it's going to rack up hundreds of thousands of views and potential shares. Even though it won't be organically viral, it will appear as if it were, which will create a lot of social proof, and many of the same mechanics viral videos include. “TikTok is really one of the only places where you can get true, true virality very early out the gate...spend 30 hours on TikTok and you’ll get it.”- Travis Chambers If you’re unfamiliar with TikTok as a network marketer, follow along as we discuss a few essential things to know as you build your online presence using this newer social media platform. Right now, there are so many views easily given out using TikTok. Now is the time to jump on to the trending dance videos or tutorials to build your influence on this new social platform. TikTok is also a cool way to highlight your creativity and personality. Not only that, but there are also are many excellent video editing tools available within the app that allow you to create tons of video content. TikTok also has trends, tutorials, and challenges that allow you to duet with other people. It’s as easy as scrolling through and looking for the things that meet your target audience. To get followers, you don’t even need to incorporate your product every time. Maybe highlight it every three videos or so. Using Facebook ads really isn’t that hard. The difficulty lies in consistency and sticking with it long enough for the ads to work. Using an email list is a great way to spread your advertising budget. When you upload the list to Facebook, they can create a look-a-like audience that will target thousands of people fitting your correct market. If you don’t have a list, you can still maximize your efforts, but it may take longer. Facebook will need to learn your audience, which can take time. However, once you get the tracking pixel figured out and automate the chatbot to start closing people, then the sky is the limit to scaling your business. “I really like it when an MLM company can de-MLM the company and make an e-commerce play. You can really start to scale in the MLM world with e-commerce paid media.” - Travis Chambers While people may not care as much about a brand, they do care about the person behind the brand. Highlighting the person behind the product is one way to build followers or increase views. When you have confidence in front of the camera, it’s a powerful place to be because people will know you in a very compelling and engaging way. Although to be successful, it’s a matter of taking the proper steps and enduring the beginning awkwardness. To learn more about Travis or to contact him via his public email, go to tc@chamber.media, or look him up online by clicking here. Travis is also very active on LinkedIn. Check him out there to find out about what he’s up to or to learn some helpful tips. How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more. RESOURCES MENTIONED IN THIS ARTICLE 'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question Kobe Bryant & Lionel Messi How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY NERD Skincare Chamber Media Travis on LinkedIn tc@chamber.media iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn, or at DigitalMarketer.com. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
Check out this week’s episode where Nicholas interviews Travis Chambers. Travis Chambers was named one of the 30 under 30 Forbes list of marketing and advertising. Listen and learn how he went from having his dream job that left him feeling no purpose to creating his own agency that’s doing millions of dollars every year and learn how you can do it too. Timestamped Show Notes: [1:32] Entrepreneurial Journey [3:24] Not Being Fulfilled By Dream Job [7:39] Having Side Hobbies [12:06] Figuring Out What You Want Out Of Life [17:56] Creating A Viral Video [23:22] Pressures Of Video Going Viral [30:42] Finding A Balance To Build [35:06] Transition To Building A Business [44:31] Merging Skill Sets Takeaways: Know what life you want to live. Sometimes you have to first learn how to play someone else’s music before you can write your own It’s not about changing the action but instead, change the intention of why you’re doing it. Resources: Connect with Travis Connect with Nicholas Check Out On Youtube Join The Brotherhood FB Group Grab your copy of Traffic Secrets Grab your copy of The Modern Day Businessman: Success Without Sacrifice Get Your Ticket To BDB Live 4.0
We caught up with Travis Chambers, founder of Chamber Media - a media agency whose work has had 40 million views over Facebook and other channels, to talk about everything ad-related.
Ep #99 - The Marketing Geeks welcome Travis Chambers, a direct to consumer video advertising specialist and the founder of Chamber Media, as our special guest this week. Travis has been recognized on the Forbes '30 Under 30' list and his advertising agency has tripled the revenue of four multi-million dollar direct to consumer companies in the past two years. Travis' YouTube Ad "Kobe vs Messi" was recognized as YouTubes #1 Ad of the Decade and acquired 140 million views. Chamber Media has driven $360M in tracked revenue and 600M views across Facebook and YouTube. Travis has been recognized for his work and has served as a keynote speaker for Google Growth, VidCon, and even the Bill and Melinda Gates Foundation. He's also been highlighted in Entrepreneur, AdWeek, and HuffPo. He's the real deal and he brings a ton of value and experience to the table. In a recent article, Travis wrote how he has faked his way onto the 30 Under 30 List for Forbes. We investigate this matter on the show and go deep on video advertising and all things marketing. Enjoy the show! Learn More About Travis Chambers and Chamber Media: Visit the Chamber Media Website at: https://www.chamber.media/ Follow Travis Chambers on LinkedIn: https://www.linkedin.com/in/travisallenchambers/ Follow Travis Chambers on Twitter: https://twitter.com/travis_chambers Follow Travis Chambers on Instagram: https://www.instagram.com/travis_chambers/ Connect & message the Marketing Geeks on LinkedIn: Click to Connect with Justin Womack at: https://www.linkedin.com/in/justinwomack1/ Click to Connect with Andros Sturgeon at: https://www.linkedin.com/in/androssturgeon/ Want to support the show with a donation? $0.99 / month gets a featured shout-out on the show $4.99 / month gets a shout-out + bonus webinar recordings $9.99 / month gets everything above + private group Zoom call 1x per month a show host Click here to donate & support the show: https://anchor.fm/marketing-geeks/support Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Click here to visit the Marketing Geeks website at: https://marketinggeekspodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show NotesConnect With: Travis Chambers: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas! Today’s guest is Travis Chambers of Chamber Media. He describes how to infuse social media video ads by using quantitative creativity. Why? What works is usually not what you think is going to work. Some of the highlights of the show include: Chamber Media: Creates high-production social ads to 5X brand revenue growth Chamber Media’s Secret Sauce: Create different types of profitable video ads Chambers’s Career Choice: Writing on the wall that journalism was dead and TV was too competitive; decided on digital marketing Creative Ideation Process: 7 key foundational categories for ad types Formulaic Output and Focus Group Feedback: Hook, problem, solution, social proof, testimonials, reviews, calls to action, and then testing, testing, testing Ad Campaign Workflow: Customer, problem, solution, product, and conversion Creative is Creative: Randomness, less predictability consistently increase sales Main Mistake: Novice creatives come up with one good idea, cling to it, and refuse to let go Links: Chamber Media Made to Stick by Heath Brothers Facebook Campaign Budget Optimization (CBO) Lindsey Stirling Devin Graham (aka devinsupertramp) Dollar Shave Club Old Spice Seinfeld CoSchedule
Becoming Your Best | The Principles of Highly Successful Leaders
Companies now are spending millions of dollars a month on marketing. Last year, digital spending overtook TV, radio, and print. In this fast-paced world, people prefer watching a video than reading an article or an instruction manual, so in order to keep up with your competition, you have to get creative. Video really makes it more interesting and attracts more attention. The good news is, you don’t need to have high-end production equipment – you can make really good video ads on your iPhone – but instead, it’s more important to invest in great copywriters to catch people’s eyes. In today’s episode, I talk with Travis about the future of ad-making and where it is best to put your marketing money in, for a profitable ROI. Travis Chambers is the founder of Chamber Media, a 30 person growth and video agency that tripled the revenue of four multi-million dollar D2C companies in the last 2 years, using quantitative creative, producing and testing modular video content and using it to scale revenue through social ad spends. He’s a Forbes 30 Under 30 lister, has been featured in Inc., Entrepreneur, and AdWeek, and has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation. So, listen to Episode 219 of Becoming Your Best, to learn the tricks you can use to figure out what kind of ads you can create for your company, regardless of your inventory runway. Questions I ask: How are companies using social video ads to grow? (06:17) What’s a good budget to sustain? (12:13) Where can you find talented writers? (16:36) Tell us, just for a moment, what does your firm provide? (17:44) What does the future hold for social video ads? Where do you see this going? (19:22) How do you approach the creative process and figure out what ads to make? (20:42) What are the social media platforms that companies should focus their attention on? (25:08) In this episode, you will learn: Travis’ background and some of the turning points that got him to where he is today. (01:46) Two examples of companies that significantly increased their revenues through video ads. (07:46) How smaller companies should approach the video ads field. (08:44) The reason why it’s more important to invest in a good writer than into production equipment. (14:40) The seven foundational ads that every account should have. (21:29) How you can combine these seven foundational ads. (23:47) Connect with Travis: Website LinkedIn Email: tc@chamber.media Becoming Your Best Resources: Becoming Your Best Website Becoming Your Best University Website Free template for pre-week planning Pre-order the book, “Conquer Anxiety” Becoming Your Best Library Email: support@becomingyourbest.com See acast.com/privacy for privacy and opt-out information.
What does it take to really scale your videos? We spoke to the founder of Chamber Media, Travis Chambers, who's an expert in the media space! -- Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a 30 person growth and video agency that has tripled the revenue of 4 multi-million dollar DTC companies, driven $300M in tracked revenue, and garnered 400M views across Facebook and Google channels. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others. Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and travelling to epic places all over the world on a sustainable budget! Get more goodies at https://changecreator.com
Wouldn’t it be great if your company had a 3-day weekend every week instead of the usual 2? Who doesn’t love long weekends? Imagine if your company did implement a 4-day workweek, weekends will be longer, and breaks would be shorter, which won’t intervene with the normal business operations. Sounds great, right? The traditional workweek for Americans is five days a week and eight hours per day. When your organization opts for the 4-day workweek, that would be 10 hours per day and equates to 40 hours a week, which is the same as the standard hours an employee is required to render every week. In this episode, we’re going to talk about all the pros and cons of having a 4-day workweek system with Chamber Media founder and Media Hacker, Travis Chambers! He was featured under Forbes 30 under 30, and he will share his story on how he left the corporate world to start Chamber Media. Travis will also share how he came up with their unique culture and benefits, how he is handling deadlines in a 4-day working schedule, and how what he’s doing right now allowed him to travel more compared to when he was still hustling in his corporate days. In this episode, you will learn about: How Travis left his corporate job to start Chamber Media How Travis built the philosophy around the 4-day workweek What Chamber Media employees think about the 4-day workweek The benefits of working four days a week The impacts of having four days work week to the business’ operation Handling deadlines The pros and cons of the 4-day work week Connect with Travis LinkedIn Twitter Instagram Chamber Media What did you think of this short bonus episode? Give us a 5-star rating and write a review on Apple Podcasts, or take our survey. Contact Brandon: Email Brandon.Laws@xeniumhr.com or connect on LinkedIn, Twitter or Instagram Learn more about Xenium HR at xeniumhr.com Follow Xenium on Twitter, Instagram, or LinkedIn. Resources: Having Children Destroyed My Career
Manuj Aggarwal and Travis Chambers dialogue about how to make viral social videos that work and allow you to effectively advertise your products and services.What are you waiting for? Tune In Now! In this episode, we will learn about:· The social video business· Secrets behind making viral videos· Seven foundational ad categories· The four-day work week · The radical transformation of advertisement· Amplifying your message through social videos· Adding humor in videos· Building an audience· Aligning passion and businessAbout Travis ChambersTravis Chambers is a Forbes 30 Under 30 lister and founder of chamber.media, a 30 person growth and video agency that has tripled the revenue of 4 multi-million dollar DTC companies, driven $300M in tracked revenue, and garnered 400M views across Facebook and Google channels. Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and traveling to epic places all over the world on a sustainable budget. Links And Mentions From This Episode: · Travis's website: https://www.chamber.media/· FREE MindSparkers' Inner Game Mastery Accelerator Series: http://mind.innerget.com · FREE Startup Founders' Technology Accelerator Series: http://tech.innerget.com · TetraNoodle Professional Training: https://courses.tetranoodle.com Thanks for Tuning In!Thanks so much for being with us this week.Have some feedback you'd like to share? Please leave a note in the comments section! Enjoyed the episode? Kindly share it with your friends. See acast.com/privacy for privacy and opt-out information.Support the show (https://tetranoodle.com)
Many advertising agencies believe that sexy is what sells in today's marketplace, but Travis Chambers, Chief Media Hacker and Founder of Chamber.Media, takes a different approach. He believes that understanding and relating to the audience is what makes a good advertising campaign: "We all want to be working on the cool, sexy thing." Travis says. "But I've seen some of the stuff that's not very sexy do really well. It's all about performance". On this episode of Marketing Trends, Travis sits down with Ian Faison to discuss his philosophy about what makes a marketing campaign great and how Chamber.Media differentiates itself from the competition. Travis discusses virality and social media, and also how to integrate these new forms of marketing with more traditional campaigns. Links: Full Notes & Quotes: http://bit.ly/2qqELhO Travis’s LinkedIn: http://bit.ly/2MrQ4yD Travis’s Twitter: http://bit.ly/2VTZar6 Chamber.Media: http://bit.ly/33HGVrx 3 Key Takeaways: - Marketing is not always about what is sexy; it’s about connecting with and relating to the audience. - Social ads are a great way to reach your target audience, but they’re not the only way and should be used in the context of a wider campaign. - The biggest challenge in marketing is making people care about ads. Emotion is the key to accomplishing this. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
At age 25 at Crispin Porter + Bogusky, Travis led distribution and content strategy for Turkish Airlines' super-viral video featuring Kobe Bryant and Lionel Messi, which garnered 146 million YouTube views. In 2014 founded Chamber.Media, a company that makes scalable social videos and reported revenue of $2 million in the past year.For more information visit:https://chamber.media/https://www.facebook.com/chamber.media/https://www.linkedin.com/company/chamber-media
Get Up Nation®! My name is Ben Biddick, the Creator and Host of Get Up Nation® Podcast and Co-Author of Get Up: The Art of Perseverance with former Major League Baseball player Adam Greenberg. Recently I had the honor and privilege of speaking with Travis Chambers. He’s the Founder, CEO, and Chief Media Hacker of Chamber Media, the World’s Most Powerful DTC Growth and Video Agency. Travis and his team make a full funnel of social videos designed for driving conversions at scale, running them as ads on Facebook and You Tube. This enables Chamber Media to scale ad spends, driving millions in sales with Return on Investment. At Chamber Media, Travis has doubled the revenue of 4 multi-million dollar companies profitably. His content has more than 300 million views, 3 million shares, more than 15,000 press features, and more than 200 million dollars in trackable sales. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade” Kobe versus Messi with more than 150 million views. Included in Forbes’ 30 Under 30 list, Travis frequently gives keynote speeches at conferences such as Inbound, VidCon, Bill and Melinda Gates Foundation, Google Growth Summit, VidSummit, and on Podcasts such as EOonFire, Thriving Launch, Daily Grind and others. I am honored Travis has taken the time to share his journey of resilience today on Get Up Nation®. Travis, welcome to the show! Thank you Eric Mitchell of https://www.lifeflipmedia.com/ for connecting me with Travis and thank you Travis for joining me on the Get Up Nation Podcast! https://chamber.media/ www.getupnationpodcast.com This episode of the Get Up Nation® Podcast was brought to you in partnership with www.gotyoursixcoffee.com Warrior's Book of Virtues Available at https://amzn.to/2JVriG9 Music: “Deep Blue” by Dusty Marshall (Beauty in the Struggle) and “The Sky” by Sid Acharya You Tube: https://youtu.be/aENUwY6p0NI Facebook: @getupnationpodcast itunes: apple.co/2xZPeih Instagram: @getupnationpodcast Twitter: @getupnationpod Soundcloud: http://bit.ly/2Mk3M76 Google Play: http://bit.ly/2Ofqj7Y iHeart Radio: ihr.fm/2Jr08DU Ivoox: bit.ly/2EPnV34 Spotify: spoti.fi/2wOjBKD Stitcher: bit.ly/2yzoklu Overcast: bit.ly/2L4pg8B Player FM: http://bit.ly/2tNt9nC Castbox: bit.ly/2LndDt0 Spreaker: bit.ly/2l4pmR3 Listen Notes: bit.ly/2Rc3les Podchaser: bit.ly/2Pgoirg Acast: bit.ly/2z1P6AM Buy Get Up Book at: https://amzn.to/2EKnE0 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/get-up-nation-podcast/support
Staying social and active are some of the key factors in maintaining a healthy lifestyle as we age. There is a rising separation between the older and newer generations as technology advances which can actually hinder the aging population’s lifestyles. Depression, loneliness, and degradation of health in the elderly can be fought with the introduction of a social robotic companion, ElliQ.Dor Skuler, CEO and Founder of Intuition Robotics, explains how their latest invention can help seniors stay engaged, connected, and feeling well in the digital age. If you know someone that could use a social companion find out how this cognitive robot can help preserve independence in the second half of life. After that, we learn about the value of social media marketing with Travis Chambers, Founder and Chief Media Hacker of Chamber.Media. He explains clever strategies that can be used to increase your views and shares, as well as helping you understand the benefits of an ad funnel. Travis shares his career success story that began with a viral YouTube video titled “The real meaning of MPH”, and was skyrocketed by a Turkish Airlines commercial featuring Kobe Bryant and Lionel Messi. Hear his tips on making the most of your marketing distribution budget and increasing your brand awareness.Commercial free broadcast from June 20, 2019 on the Heartland Newsfeed Radio Network, online at heartlandnewsfeed.com, Spreaker and other platforms.Listen Live: https://www.heartlandnewsfeed.com/listenliveFollow us on social mediaFacebook: https://www.facebook.com/hlnfradionetworkTwitter: https://www.twitter.com/HLNF_BulletinInstagram: https://www.instagram.com/heartlandnewsfeedMastadon: https://liberdon.com/@heartlandnewsfeedDiscord: https://discord.gg/6b6u6DTSupport us with your financial supportStreamlabs: https://streamlabs.com/heartlandmediaPayPal: https://www.paypal.me/heartlandmediaSquare Cash: https://cash.app/$heartlandnewsfeedPatreon: https://www.patreon.com/heartlandnewsfeedCrypto via 1UpCoin: https://1upcoin.com/donate/heartlandmediaBusiness contact: jake.leonard@heartlandnewsfeed.com
Staying social and active are some of the key factors in maintaining a healthy lifestyle as we age. There is a rising separation between the older and newer generations as technology advances which can actually hinder the aging population’s lifestyles. Depression, loneliness, and degradation of health in the elderly can be fought with the introduction of a social robotic companion, ElliQ. Dor Skuler, CEO and Founder of Intuition Robotics, explains how their latest invention can help seniors stay engaged, connected, and feeling well in the digital age. If you know someone that could use a social companion find out how this cognitive robot can help preserve independence in the second half of life. After that, we learn about the value of social media marketing with Travis Chambers, Founder and Chief Media Hacker of Chamber.Media. He explains clever strategies that can be used to increase your views and shares, as well as helping you understand the benefits of an ad funnel. Travis shares his career success story that began with a viral YouTube video titled “The real meaning of MPH”, and was skyrocketed by a Turkish Airlines commercial featuring Kobe Bryant and Lionel Messi. Hear his tips on making the most of your marketing distribution budget and increasing your brand awareness. [00:00:00] Stay Connected with ElliQ [00:06:01] Learn Something New Every Day [00:11:35] The Importance of a Consultant [00:18:26] Shareable Social Over Viral [00:25:32] Increase Your Brand Awareness [00:33:27] Ad Funnels Convert to Profit
Staying social and active are some of the key factors in maintaining a healthy lifestyle as we age. There is a rising separation between the older and newer generations as technology advances which can actually hinder the aging population’s lifestyles. Depression, loneliness, and degradation of health in the elderly can be fought with the introduction of a social robotic companion, ElliQ. Dor Skuler, CEO and Founder of Intuition Robotics, explains how their latest invention can help seniors stay engaged, connected, and feeling well in the digital age. If you know someone that could use a social companion find out how this cognitive robot can help preserve independence in the second half of life. After that, we learn about the value of social media marketing with Travis Chambers, Founder and Chief Media Hacker of Chamber.Media. He explains clever strategies that can be used to increase your views and shares, as well as helping you understand the benefits of an ad funnel. Travis shares his career success story that began with a viral YouTube video titled “The real meaning of MPH”, and was skyrocketed by a Turkish Airlines commercial featuring Kobe Bryant and Lionel Messi. Hear his tips on making the most of your marketing distribution budget and increasing your brand awareness. [00:00:00] Stay Connected with ElliQ [00:06:01] Learn Something New Every Day [00:11:35] The Importance of a Consultant [00:18:26] Shareable Social Over Viral [00:25:32] Increase Your Brand Awareness [00:33:27] Ad Funnels Convert to Profit
107 | Travis Chamber Shares How to Find Success in Service What is at the core of your sales job? Travis is Founder and Chief Media Hacker at Chamber Media, an agency that makes scalable social videos. In his career, he's been a hands-on Director, Producer, Writer, and Social Ad Buyer. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views, and has worked with brands like Yahoo, Kraft, Old Navy, Coca-Cola, and Amazon amongst others. Every interaction that you have with others that you come across in your entrepreneurial journey has one thing in common... You may not realize it, but everything that you do is helping serve your clients! When you’re pitching, creating products, or whatever it is that you do, when you come at it from the perspective of service, you’ll find yourself far more successful. When I was in college, I served as a cocktail waitress. Now, every time I get on the phone with a client, I am serving them. At the core, I am seeking to serve my clients, and help them! Embracing a mindset of service has changed my business. This week’s guest on Success Unfiltered, Travis Chamber, creates social video ad campaigns at a high level. One of his most devastating NO’s made him sit down and rethink his entire approach to business and changed how he met with his clients. Once he came from a place of service, his business has exploded. Are you ready to change your sales mindset to one of service? If so, then this episode of Success Unfiltered is a MUST LISTEN! Enjoy, and thank you for listening and tuning into Success Unfiltered! To share your thoughts: Email The Pitch Queen @ hello@thepitchqueen.com Ask a question over at www.ThePitchQueen.com Share Success Unfiltered on Twitter, Facebook, Instagram, & LinkedIn To help the show out: Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe to the show on iTunes. Special thanks goes out to Travis Chamber for taking the time to chat with Michelle. Be sure to join us next week for our next new episode! Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn’t mean failure. It means that you’re taking the steps that’ll ensure your success! Don’t let a NO stop you. Let me show you how to keep going after hearing any NO! Grab your copy of my FREE Checklist “5 Ways To Come Back From Sales Rejection” and turn that NO into a WIN! Here are a few key secrets we talked about in this episode: Michelle introduces Travis Chambers. Travis shares about his business, making high-end video sales funnels. His first major rejection was from Ring doorbells - they were uncertain that he could deliver what he claimed! He got the meeting because his team documented behind the scenes of everything they did, and word of mouth about their offerings began to spread. Travis took that rejection to heart, and after the first few days of disappointment, he looked at the feedback to see how he could make his business better as a result. Other campaigns that Travis ran saw results, so he created case studies of what their company could do to share with future clients. When going through the roller coaster of rejection, Travis and his team looked beyond their frustrations to learn. One of the most frustrating things that Travis would hear was not NO - it was the “not NO’s” where clients wouldn’t say NO, but they also never said YES. When working with high price offerings, it really takes a lot of trust building as part of the sales process, including some non-sales events. Show potential clients you are in it for the long haul! Some clients push back and don’t say YES immediately because they want to test your commitment to their project. “Sometimes the most frustrating sales are going to be your biggest ones. And I think it's just because there's a certain amount of element of trust and I think they really just wanted to see how invested we were.” ~ Travis Chambers Your time spent with your clients before a YES or NO is not wasted, because you never know who they could even refer your way. Never count on a sale until the money is in the bank! Sometimes you think that you have all but closed the deal, and the client backs out for whatever reason. “You’ve got to keep the hope and you have to give every person you pitch the benefit of the doubt because you just never know.” ~ Travis Chambers “You just have to persevere with your client because like we're servants; we are serving people and we need to act as servants. We need to have that type of mindset.” “Optimism, positivity, and hope are a sales person's best friends and I spent so much time worrying and having anxiety about whether or not things were going to work out. And the truth is, they're either going to or not.” ~ Travis Chambers Travis shares one thing that he would share with his younger self. Connect with Travis Chambers: Chamber Media Website LinkedIn Twitter Instagram Celebrate Your Rejections In Business! Why? Because the more you get told NO, the closer you are to a YES. True story. Rejection doesn’t mean failure. It means that you’re taking the steps that’ll ensure your success! Don’t let a NO stop you. Let me show you how to keep going and get past any NO! Grab your copy of my FREE Checklist “5 Ways To Come Back From Sales Rejection” and turn that NO into a WIN! Music produced by Deejay-O www.iamdeejayo.com
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348
Travis Chambers is the founder of Chamber Media — an agency that creates scalable social videos. They’re responsible for some of the biggest viral videos on YouTube. In this episode, you’ll learn... Travis’s best tips for writing great content on Linkedin and why he prefers it to any other social network. How Travis went from having no personal brand to building a massive following on Linkedin. Travis’s key to getting people’s attention that almost no one else uses.
In this episode of Inside Out Empowerment, host Joshua Nussbaum welcomes back a very special guest to the podcast-stellar entrepreneur & the mind behind Chambers Media, Travis Chambers. During their previous conversation, Joshua & Travis reviewed some basics of internet & social media marketing. In this continuation of their prior conversation the two discuss, among other things, specifics about Chambers Media as Travis offers his insight into the digital media world & how Chambers Media looks to integrate engaging content with the necessary strategies around how to distribute that content effectively. He also gives an inside look into their specific processes, strategies for dealing with competition & reveals the art of “making the deal” in the business world. Travis & Joshua also get practical, reviewing how they give back to their team through granting ownership & incentives, developing strategies to motivate them regardless of the variations in a business model, a method the listener will no doubt benefit from.
It's not every day you get to shoot the shit gaining social media insights from the winner of Google's most viral ad of the decade award. In this episode Joshua sits down with entrepreneur Travis Chambers of Chambers Media shortly after being awarded forbes 30 under 30. During their conversation Travis shares both his personal and professional insights and experiences with Joshua on all things surrounding internet marketing, helping listeners better understand what they can do to keep up in the ever-evolving world of social media and internet marketing. Loved this episode of Inside Out Empowerment? Connect with Travis Directly: podcast - [https://open.spotify.com/show/6A9qI57dnCGB2Rve8N4crI?si=qSi-xlj-QjqX3qPifszTpw](https://open.spotify.com/show/6A9qI57dnCGB2Rve8N4crI?si=qSi-xlj-QjqX3qPifszTpw) Portfolio - [http://www.chamber.media](http://www.chamber.media) Linked In- [https://www.linkedin.com/in/travisallenchambers](https://www.linkedin.com/in/travisallenchambers) Connect with Travis
Stage One Startup: Interviews with Influential Entrepreneurs & Innovative Startups
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Travis makes scalable social videos and is responsible for 270 million views, 3 million social shares and $30M in sales for his clients. Top 3 Value Bombs: 1. Utilize Facebook Groups to keep yourself up-to-date. 2. Don’t partner with anyone unless you completely share the same vision with them. 3. If others can do great things, ask yourself, “Why not you?” Visit Travis’ website - Media Sponsors: Billy Gene Is Marketing: To find out how Billy Gene can help you fix your Facebook ads, visit BillyFixMyAds.com today! Right Networks: Helps entrepreneurs securely transition applications like QuickBooks Desktop or Microsoft Office to the cloud. To learn more give Right Networks a call at 888-469-5905. And for a special 10% discount mention “Entrepreneurs On Fire” before May 1, 2018! Pitney Bowes: Print postage right from your office and take advantage of special discounts! Plans start AS LOW AS $5 per month. Visit PB.com/fire to learn more and sign up for your free trial. Terms apply, see site for details.
Travis is Founder and Chief Media Hacker at Chamber.media, an agency that makes scalable social videos; large production videos run as ads on Facebook and YouTube that drive millions in sales. In his career he's been a hands on Director, Producer, Writer, and Social Ad Buyer. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views. He's worked with brands like Yahoo, Kraft, Old Navy, Coca-Cola, and Amazon among others.
Travis is Founder and Chief Media Hacker at Chamber.media, an agency that makes scalable social videos; large production videos run as ads on Facebook and YouTube that drive millions in sales. In his career he's been a hands on Director, Producer, Writer, and Social Ad Buyer. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views. He's worked with brands like Yahoo, Kraft, Old Navy, Coca-Cola, and Amazon among others.
Travis Chambers is a video marketing expert and the Founder of Chamber Media, a video marketing agency that helps companies create videos that drive social shares and sales. In this interview, we talk about why Travis left his dream job to start his own agency, how he got his first clients, why every business should include video in their content strategy, how to create compelling videos that increase engagement and sales, and other valuable insights for building a life and business on your own terms. For show notes and links to resources mentioned in this episode visit: www.lifestylebusinessmag.com/067 Subscribe to this podcast Leave a rating & review
Knowing how to create a life in balance is crucial, especially when you have kids because of a job can take over your time for family. On this episode, we are here with Travis Chambers. He is the founder of Chamber Media that has already driven over 40 million dollars in trackable sales, 250 million views and 3 million shares. He used to work in Hollywood, but when he became a parent, his life changed. Travis talks about how him having kids destroyed his career but saved his life. He also shares some useful tips on how you can make a living while spending quality time with your kids. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com
In Episode 1 you will learn about Travis Chambers young adult life. You will also get a glimpse of how in his spare time he created a viral video "the real meaning of mph". "How I Sold Your Attention", a business growth podcast you'll actually want to listen to. Epic stories on entrepreneurs' most inspiring and personal journeys in making the leap in their life and business.
In Episode 2 you will get an insight into Travis Chambers inspiring story of how he lost his dream job but turned his setback into an opportunity which propelled his life forward. "How I Sold Your Attention", a business growth podcast you'll actually want to listen to. Epic stories on entrepreneurs' most inspiring and personal journeys in making the leap in their life and business.
Travis Chambers is the founder of Chamber Media, an agency that makes scaleable social videos. Over the past 2 years Chamber Media has had experienced massive growth and worked on the world's largest business marketing videos. He shares what it’s been like seeing the company grow, how he pivoted and saw skyrocketing growth, and what it takes to assemble a world class team. Show Notes: 00:13 Introduction snapshot with Travis 02:09 What Chamber Media does 02:58 Creating the NERD Skincare video 03:50 His latest production with HMA video 04:53 Myth #1 - You have to do branding and create relationships before people buy 05:12 Myth #2 - People want raw and low budget stuff on social 05:53 How Travis felt when his company started to take off 06:20 Why they had to evolve away from social shares to driving sales 07:48 Figuring out how to restructure lifestyle from survival to enjoyment 09:00 Understanding your industry comprehension 10:18 Why they stopped pitching Fortune 500 companies 11:30 His prediction within the next 2 years 12:16 How to create a viral company and have employees excited to work 14:36 Say thanks to Travis at ChamberMedia or Twitter https://twitter.com/travis_chambers or LinkedIn https://www.linkedin.com/in/travisallenchambers/
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Selling at scale * Large-production videos * Run them as ads on Facebook and YouTube and test them with the credit cards of the buyers! * Makes assumptions when making the video about what is on the mind of the customer * For example, Nerd skin care company, they assumed * customers want all natural * that the active ingredient of typical cream is bad * that it's better to activate your own body's defenses * Do the same thing with images in your ads * Send them to your home page * Sometimes volume and reach is more important than specificity in your ads * You're charged a lot of money to reach a hyper-targeted segment * Viewers will self-select with video ads * Use retargeting to get back in front of prospects and present your other points to bring them back * Digital ad spending has overtaken traditional advertising * You need to get their attention but you also need to build a relationship * Create a powerful message * Tell a memorable story * Don't underestimate the value of entertainment and shock value * Focus on the sale, ultimately, over being creative * Video doesn't have to always be expensive * The most important aspect of your video ad is your writing * Don't try too hard * They used to make TV-oriented videos but now they're doing more video with spokespeople * They are abandoning the viral, big, crazy ads * Lots of ads in the newsfeed vs. the right column with an auto-play and a "Learn More" button * Then remarket in that newsfeed * Include closed captioning (over 60% of videos are watched on silent mode) * His biggest success has been with 3-5 minute video ads * With a TV commercial you have more time to be more cinematic and develop the story * With digital advertising you need more energy * With a spokesperson there needs to be a gimmick Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
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