Podcast appearances and mentions of alessandro bogliari

In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot. Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast. From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.

In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand's commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable perspectives on FP Movement's collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand's upcoming campaigns and activations.

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald's US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald's anime collaboration. She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing.

In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. She dives into Teachable's latest report on B2B creators, exploring how they build predictable income and the growing value of authentic storytelling in today's digital world.

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not just earned media. Ashton shares her unique “marketing solar system” framework, insights from viral campaigns like Milk Makeup's Cooling Water Jelly Tint, and common pitfalls creators and brands should avoid. She also highlights the importance of long-term creator relationships, smarter influencer selection, and her excitement around the growing wave of live shopping in the U.S.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika's dedication to inclusivity in beauty, and cutting-edge marketing strategies. Shannon shares insights on standout campaigns like the Volume Mega Mix with Snooki, community-focused pop-ups, and the brand's foray into the metaverse with Amikaverse on Roblox. She also emphasizes the power of creator partnerships and the importance of forging emotional connections with consumers.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action. The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch.They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation.The conversation also explores the impact of deepfakes on influencers and the rise of virtual influencers, examining their audience engagement and the future of this digital trend.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capture the audience's attention. She advises creators to outsource tasks like bookkeeping and accounting to focus on their core strengths. Tune in to learn about the latest evolving trends in the creator economy and Kristen's personal branding strategy.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Instagram—in promoting her products and connecting authentically with her audience. She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation. Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing. Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams. He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships. He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family. He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases. He predicts a future in the creator economy driven by niche content, authenticity, and trust.

IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF). TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management. Alessandro also hosts a podcast on YouTube called ‘The Influence Factor' where he connects with influencers as well as professionals to discuss the trends around IM and their own content. Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/ This episode includes: - Social media shift to niche content - Hot take on influencer marketing - Influencer marketing growth, mistakes - Influencer marketing ROI vs paid media - Mistakes brands make in influencer marketing - Social commerces impact in Asia - Influencer marketing influence in social commerce - Social proof for product reviews on TikTok - How Influencer marketing factory works with hundreds of brands - Social commerce for brands and creators Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators' understanding of their rights. They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today's attention economy. Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr's upcoming AI briefing tool.

In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations. He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.

In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices. For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar. They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors. This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel's growth and engage directly with the creator economy.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences. She sheds light on the NFL's initiatives to enhance athletes' personal branding and their digital presence. Further, Sam shares insights on the NFL's partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention. He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform's mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships. Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers. She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences. She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails. He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption. Sara highlights the need for brands to align with their target communities' values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z's attention and loyalty.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider's perspective. Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death's strategy revolves around creating hilarious and entertaining content that drives shareability.

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles. Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content. Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events. Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers. Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging. Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith. Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.

In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator. They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy. Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.

In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty. Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.

In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!

In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram. Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms. Coco Mocoe's Podcast

In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people. Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.

In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background. The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages. The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.