Ambitious Podcast

In this episode of Ambitious, I explore the true essence and immense power of social proof in marketing and business growth. We'll discuss why successful social proof is about showcasing transformation, overcoming doubts, fears, and resistances. Diving into the psychology behind social proof, I break down its five core principles including herd behavior, authority bias, the liking bias, cognitive ease, and FOMO. We'll look at significant stats proving the impact of social proof and detail six different types you can leverage: testimonials, case studies, ratings and reviews, expert endorsements, media mentions, and social shares. Whether you're new to the concept or looking to maximize your existing social proof, this episode is packed with practical tips, essential questions to ask for impactful testimonials, and step-by-step advice on integrating social proof into your business strategy. Tune in to uncover how these psychological insights can help scale your business ethically and effectively.00:00 Introduction01:32 The Power of Social Proof04:33 Psychological Principles of Social Proof06:58 Authority Bias and Social Proof11:33 Liking Bias in Social Proof14:13 Cognitive Ease and FOMO25:23 The Power of Testimonials and Case Studies25:58 Impact of Ratings and Reviews27:45 Expert Endorsements and Media Mentions29:32 Social Shares and Followers32:04 Choosing the Right Social Proof34:20 Crafting Effective Testimonials41:15 Leveraging Social Proof in MarketingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we tackle a crucial aspect of business structure: choosing between a launch style, evergreen, or hybrid business model. We'll clarify the essential differences, benefits, and drawbacks of each model, and provide insight into common mistakes entrepreneurs make. We'll also explore how to decide which model best suits your goals and lifestyle, offering tangible examples from my experience with businesses of various sizes. Whether you're looking for big revenue surges or steady, reliable sales, this episode aims to give you the clarity needed to structure your offerings and marketing effectively. 03:34 Defining Launch and Evergreen Models04:06 The Launch Style Business Explained07:52 The Evergreen Business Model12:12 Hybrid Business Models16:40 Pros and Cons of Launch Models26:33 Common Mistakes in Launch Models37:33 Understanding Data in Launches38:27 The Burnout of Launch Models43:02 Creating Urgency in Evergreen Businesses45:51 The Importance of Strong Systems in Evergreen47:48 Common Mistakes in Evergreen MarketingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into the difference between being and doing and how mastering this balance can revolutionize your life and business. Joining me is mindset coach Kelly Adams, who shares her R3 framework: release, reset, and rewire, designed to help high-achieving women break free from the constant hustle. We uncover signs of overworking, childhood influences on work behavior, and practical exercises to enhance nervous system regulation. Kelly and I also discuss how to move from a state of constant doing to one of harmony and flow, providing actionable insights and exercises for lasting personal and professional fulfillment. If you're feeling burnt out or trapped in a cycle of endless productivity, this episode is your actionable guide to achieving more by doing less.00:55 The Concept of Being vs. Doing01:46 Meet Kelly Adams: Mindset Coach Extraordinaire06:30 Signs You Might Be Overworking08:23 Practical Exercises for Nervous System Regulation15:29 Understanding Childhood Conditioning and Work Patterns19:08 The Importance of Somatic and Energetic Release29:17 Balancing Masculine and Feminine Energies46:29 Rediscovering Childhood Joy47:12 Identifying and Addressing High Achievement48:13 The Power of Shadow Work49:24 Reframing Rest and Productivity55:06 The Importance of Nervous System Regulation56:28 Breath Work and Somatic Practices01:01:52 Time Blocking and Creating White Space01:04:54 Embodying the Balanced WomanResources mentioned: 4-4-4 Breathwork Method (57:37)4-7-8 Breathwork Method (57:50)EFT Tapping Join Kelly for a 5 day video series to help you unlock limitless potential, rewire your thinking, and attract abundance into your life. Connect with Kelly:InstagramWebsiteTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Welcome to Ambitious! Today, we're diving into the nitty-gritty of marketing data. Forget the myth of content that converts, it's all about understanding your marketing ecosystem through data. We'll cover the three critical areas you need to track: visibility, nurture, and interest. Learn how to identify the right metrics for platforms like email, podcasts, and Pinterest. Whether you're overwhelmed by data or unsure what to track, this episode provides actionable steps to simplify your data collection and make informed decisions to hit your business goals. Grab a pen and paper, because this is going to be a masterclass in marketing data!00:46 Welcome to Ambitious Podcast01:34 Understanding Marketing Data05:35 Common Misconceptions About Data12:42 Tracking the Right Metrics22:12 Making Data a Routine30:13 Understanding Visibility in Marketing34:22 Debunking the Myth of 'Content That Converts'39:10 The Role of Interest and Intent in Marketing41:51 Applying Data to Different Marketing Platforms54:29 Simplifying Data Collection for Business SuccessTo join the Ambitious Network for free, click HERE.   To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we cover pressing questions and concerns that many entrepreneurs have during times of significant change. Are your sales dipping? Feeling the strain of a shifting economy? Wondering how to prepare your business for tough times? Join us as we explore signs that your business might be impacted by the changing world economy, learn how to build and maintain a bulletproof mindset, and discuss actionable steps you can take to ensure your business not only survives but also thrives. We'll cover essential strategies like diversifying income streams, building a cash reserve, optimizing your offers, and focusing on retention and relationships. This isn't just about surviving the storm—it's about coming out stronger on the other side. 00:00 Introduction: Is My Business Broken?02:53 Navigating Tough Times in Business09:33 Signs Your Business is Impacted19:13 Adapting and Preparing Your Business26:14 Building a Cash Cushion32:11 Adapting Offers to Market Shifts35:07 Relevance in Marketing Promises37:43 Retention and Relationships38:55 Building Community41:05 Effective Messaging in Trying Times47:03 Bulletproof Mindset for Business Resilience52:34 Streamlining and SimplifyingTo join the Ambitious Network for free, click HERE.  To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I sit down with LinkedIn expert Samantha Sloane to uncover the secrets to leveraging LinkedIn for business growth and networking. We discuss the importance of optimizing your LinkedIn profile, effective engagement strategies, and how to create compelling content tailored for LinkedIn. Sam also shares insights on using LinkedIn as a powerful hiring tool and the value of building social capital for genuine connections. Whether you're new to LinkedIn or looking to take your presence to the next level, this episode is packed with actionable tips and strategies to help you succeed.00:00 Introduction01:55 Guest Introduction: Samantha Sloane03:35 LinkedIn's Evolution and Unique Features06:36 Understanding LinkedIn's Algorithm10:22 Engagement Strategies on LinkedIn19:19 Optimizing Your LinkedIn Profile30:34 Content Creation for LinkedIn37:44 Personal Branding on LinkedIn38:41 The Importance of Storytelling39:17 Misconceptions About Personal Branding41:56 Challenges and Misconceptions of LinkedIn46:25 Building Social Capital52:48 Leveraging LinkedIn for Hiring58:34 Connections vs. Followers on LinkedIn01:06:47 The Power of NetworkingConnect with Samantha: InstagramTikTokLinkedInTo join the Ambitious Network for free, click HERE.  To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Are you feeling overwhelmed by a jam-packed schedule that yields little progress? You're not alone. In this episode of Ambitious, I dive into the common pitfalls of poor scheduling practices that many entrepreneurs face, leading to wasted time and burnout. I'll share the seven key steps to optimize your calendar, delegate tasks effectively, and build a CEO schedule that's aligned with your priorities. Learn how to transform your day-to-day operations, boost your productivity, and scale your business by focusing on what truly matters. Tune in for actionable advice, real-life examples, and powerful insights into adopting a schedule that works for you, not against you. Plus, hear how top CEOs like Jeff Bezos and Oprah structure their time. Don't forget to join our Ambitious Network for further support and resources!01:42 Signs Your Schedule Needs a Revamp07:10 The Impact of Reactive Leadership09:18 The Meeting Overload Problem13:49 Becoming the Bottleneck16:41 Burnout and Exhaustion21:44 Reflecting on Your Schedule30:46 Identifying Your CEO Priorities36:33 Structuring Your Week for Success38:39 The Importance of Scheduling43:27 Structuring Your Workday49:08 Blocking Time for Priorities01:00:35 Delegating Tasks Effectively01:04:52 Reflecting and Adapting Your ScheduleTo join the Ambitious Network for free, click HERE.  To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I dive into one of the most frequently asked questions about entrepreneurship: what makes a product or service truly successful? We explore the essence of creating a compelling, scalable, and sustainable offer. I'll be breaking down what I call the '8 Ps'—core principles that are vital to every high-performing product or service. I'll guide you through understanding your target person, crafting your promise, defining your positioning, and structuring your packaging. We'll also touch upon the importance of proof, the necessity of having a clear process, pricing strategies, and the concept of progression to continually refine your offer. 02:46 The Eight Ps: Core Principles for Business Success03:46 Defining Your Ideal Client11:55 Crafting a Compelling Promise23:06 Unique Positioning: Standing Out in the Market30:11 Packaging Your Offer for Maximum Impact36:23 Creating Effective Service Packages40:54 The Role of Guarantees in Packaging44:34 The Power of Proof in Your Business48:53 Developing a Clear Process Framework54:04 Pricing Your Offer Based on Value57:45 Ensuring Offer Progression and EvolutionTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into a topic that hasn't been explored before on our show: sex and intimacy. We talk with Rena Martine, a women's intimacy coach, educator, and author dedicated to empowering women to embrace their sexuality and cultivate deeper relationships. Rena shares her journey from being a deputy district attorney specializing in sex crimes to founding Shameless Coaching, an eight-week program designed to help women achieve fulfilling, shame-free sexual experiences. We discuss why sex and intimacy remain taboo, the role of shame in our perception of sexuality, and how to reframe our understanding of pleasure. Learn about creating connections, communicating desires, and the transformative power of intimacy. This episode is packed with insights and actionable advice to help you strengthen your relationships and embrace your true self.01:15 Meet Rena Martine: Women's Intimacy Coach02:46 Diving into the Taboo: Sex and Intimacy11:13 The Difference Between Sex and Intimacy14:17 Practical Steps to Embrace Sexuality21:24 Reframing Sexual Scripts28:25 Grounding Exercises for Better Intimacy33:09 The Role of Self-Intimacy39:45 The Role of Communication in Intimacy46:35 Reigniting Intimacy in Long-Term Relationships51:30 Navigating Different Libidos in Relationships57:53 Responsive vs. Spontaneous Desire01:03:30 The Dynamics of Dominance and SubmissionBuy Rena's book: "The Sex You Want: A Shameless Journey to Deep Intimacy, Honest Pleasure, and a Life You Love," which is available in paperback, e-book, and audiobook everywhere books are sold.Connect with Rena: InstagramWebsiteResources Mentioned:The Sex You Want by Rena MartineCome As You Are by Emily NagoskiMating in Captivity by Esther PerelNot Always in the Mood by Sarah Hunter MurrayGottman Card Decks App Savage Lovecast with Dan SavageTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I dive into the often overlooked, non-glamorous aspects of scaling a business. Through my experience as a business scaling consultant, I've seen firsthand how scaling too quickly can be detrimental. I break down the typical growth rates of businesses, identify key mindsets and behaviors that indicate you're scaling too fast, and explain the potential long-term impacts. We'll cover crucial departments such as marketing, sales, product suite, and team operations, highlighting common mistakes and how to avoid them. Tune in to learn how to scale your business ethically, sustainably, and effectively.02:54 Understanding Growth Rates08:36 Mindsets Leading to Rapid Scaling11:25 Common Beliefs and Their Impact35:01 Marketing Mistakes in Scaling42:10 Focusing on a Target Audience45:15 Sales Strategies and Pitfalls48:27 The Dangers of Overpromising in Sales01:06:57 The Role of Team and Operations in ScalingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive deep into the topic of morning routines and their impact on success. I start by examining the typical morning routines of everyday people and highlight why these routines may not foster the same level of success seen in high achievers. We then explore the principles of behavioral activation from cognitive behavioral therapy to act as a foundation for a truly transformative morning routine. I share actionable steps including avoiding the snooze button, waking up with purpose, creating small wins, incorporating physical movement, engaging in personal development, and planning for your day. By focusing on these principles tailored to individual lifestyles, we can set ourselves up for greater success in both business and personal life. 00:31 The Importance of Morning Routines01:44 Common Morning Routine Pitfalls13:09 Behavioral Activation Explained17:41 Crafting Your Ideal Morning Routine32:28 The Power of Gratitude40:13 Creating Momentum with Small Wins45:17 Incorporating Movement into Your Morning52:39 Personal Development for a Productive Day55:21 My Morning Routine Breakdown01:01:00 Planning for Professional SuccessTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights on targeting, building trust through ads, and what to expect when working with an ads agency. We explore the evolving consumer behaviors, platform-specific strategies, and the crucial aspects of data-driven ad success. If you're ready to dive into paid ads and truly scale your reach, tune in and learn. 01:28 Meet Mitch: The Expert in Paid and Organic Marketing02:50 The Balance Between Organic and Paid Strategies04:30 Understanding Ad Fundamentals and Strategies20:04 Ad Budgeting and Setting Realistic Expectations41:36 Choosing the Right Platforms for Your Ads 46:33 The Customer Journey: Data-Driven Insights 49:47 The Power of Authenticity in Ads 52:59 Hiring and Vetting an Ads Agency 58:11 DIY Ads: Should You Do It? 01:00:23 When to Scale with Ads 01:02:50 Common Mistakes in Advertising Resources Mentioned: The Great Hack - documentary on Netflix To Connect with Mitch:InstagramTikTokYouTubeWebsiteTo join the Ambitious Network for free, click HERE.To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Today on Ambitious, we're diving into a challenging yet crucial topic: what to do when you feel a team member isn't working out. Based on numerous conversations I've had recently, this episode is dedicated to helping you navigate these tough situations. I'll share key insights on determining if the issue is with the team member, the CEO, or simply a lack of clear expectations and documentation. We'll explore the importance of feedback, setting milestones, and above all, taking radical ownership as leaders. By the end, you'll have practical steps to either support your team member's growth or confidently make the decision to part ways.05:21 The Importance of Documentation in Team Management10:09 Emotional Decision-Making in Team Management14:32 Effective Feedback and Training for Team Members27:41 Taking Ownership as a Leader30:23 Reflecting on Leadership: Start with Yourself30:58 Avoiding Emotional Decisions in Team Management31:42 Evaluating Team Members Objectively33:15 The Importance of Training and Support37:31 Assessing Team Members' Overall Value 42:57 Providing Effective Feedback 47:34 Setting Milestones for Team Development To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we deep dive into the world of perfectionism. I open up about my own struggles with perfectionism and how it affected my business growth and personal life. We unpack the true definition of perfectionism, identify signs that you might be grappling with it, and explore its impacts on your stress levels and productivity. I share actionable tips and strategies to rewire your mindset, manage self-criticism, set realistic standards, and delegate effectively. Plus, we discuss the roots of perfectionism, including childhood influences, societal pressures, and low self-worth. Join me as I offer insights and personal anecdotes to help you navigate and overcome perfectionism for a healthier, more productive life.01:34 Defining Perfectionism04:02 Signs of Perfectionism in Business06:14 The Impact of Perfectionism11:17 Perfectionism and Delegation13:32 Perfectionism and Burnout20:45 Perfectionism in Entrepreneurs23:57 Origins of Perfectionism28:18 Cultural and Social Influences36:07 Understanding the Roots of Perfectionism40:33 Changing Your Relationship with Perfectionism46:34 Setting Realistic Standards52:41 Managing Self-Criticism56:04 The Cost of Perfectionism57:46 Embracing Feedback and Building a Support NetworkTo connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we welcome Ashley DeLuca to unpack the journey of becoming a CEO or hiring one to scale your business. We discuss the crucial role a CEO plays in business growth, how to transition from entrepreneur to CEO, and the dynamics between founders and CEOs. Dive into the importance of boundaries, emotional regulation, and the key traits needed to excel as a leader. Learn when and how to hire a CEO, and gain actionable insights. This episode will reshape how you think about structuring and growing your business.01:46 Meet Ashley DeLuca03:20 Ashley's Journey from Corporate to Entrepreneurship05:44 The Transition to CEO: Challenges and Growth09:10 Building Trust and Navigating Founder-CEO Dynamics14:22 Finding the Right CEO for Your Business18:17 The Importance of Communication and Partnership20:51 Balancing Vision and Operations30:02 Advice for Aspiring CEOs35:32 The Importance of Clear Boundaries39:47 Navigating CEO Responsibilities42:45 Hiring and Working with a CEO55:51 The Right Time to Hire a CEOTo connect with Ashley on Instagram, click HERE. To check out Mind of George, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we're focusing on adult friendships. We talk about the difficulties of making friends as adults, how friendships change over time, and the impact of life events like career changes, relationships, and parenthood on our connections. We explore statistics on adult loneliness, discuss the phenomenon of the 'friendship drift,' and offer practical tips for finding new friends and maintaining existing relationships. Tune in to learn how shared interests, adjusting expectations, and improving communication can help you forge and sustain deeper, more meaningful friendships.00:55 The Challenges of Adult Friendships03:39 The Alarming Data on Loneliness06:07 Balancing Work and Social Life07:08 Life Priorities and Friendship Struggles16:49 Signs of Friendship Drift29:47 The Challenge of Making New Friends30:34 Finding Friends Through Shared Interests33:06 Being Open to New Connections37:50 Deepening Existing Friendships41:15 Maintaining Friendships Over Time48:47 Navigating Conflicts and BoundariesTo connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, I open up about my recent breakup after an eight-year relationship and engagement, sharing the emotional and practical steps I took to navigate my business during this challenging time. Whether you're experiencing a breakup, divorce, or any other personal stress, this episode offers insights on maintaining your business, handling social media, and prioritizing self-care. I discuss the importance of acknowledging your emotional state, seeking support from both neutral parties and loved ones, and how to build a self-care regimen that works for you. Join me as I share my journey of choosing myself and finding ways to continue pushing forward, even when it feels like there's nothing left in the tank. This episode is for anyone who needs to hear that it's okay to not have it all together and that you're not alone in your struggles.01:09 Navigating Breakups and Business03:33 Personal Reflections and Lessons14:56 Acknowledging and Processing Emotions24:01 Managing Social Media and Business Transparency33:10 Overcoming Shame and Finding Support34:13 Transparency in Business38:01 The Importance of Asking for Help39:39 Navigating Personal and Professional Life42:25 Building a Support System45:12 Self-Care During Difficult Times49:56 Letting Go and Moving Forward55:32 Reflecting on Choices and RegretsTo connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate welcomes George Bryant back as they explore redefining the customer journey, emphasizing the importance of retention for scaling businesses. George introduces his 'four paths to the pier' framework and discusses how understanding these can elevate your business approach. They also cover the essential difference between trust and control in business, three common mistakes entrepreneurs make, and the five key steps for achieving long-term success. With George's extensive background, including 13 years in the U.S. Marine Corps, being a New York Times bestselling author, and hosting 'The Mind of George Show', this episode is packed with actionable insights. Whether you're an established entrepreneur or just starting out, grab your pen and paper—this is one episode you won't want to miss!02:21 Defining Customer Journey14:28 The Four Paths to the Pier22:28 Building Trust and Relationships43:34 The Triangle of Poop43:55 The Zone of Doubt51:54 The Inverse Journey55:33 The Firehose Effect01:04:58 Mastering the Five StepsResources Mentioned: The Go-Giver by Bob Burg and John David MannTo connect with George on Instagram, click HERE.To connect with Kate on Instagram, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives into the topic of emotional intelligence and its impact on both personal and business growth. Kate breaks down the core pillars of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Learn why 90% of top performers harness emotional intelligence and how you can integrate these skills into your daily life and business. Kate also shares insightful statistics and reflective questions to help you gauge and improve your own emotional intelligence. Don't miss this comprehensive guide to mastering emotional intelligence and unlocking your potential.00:24 Understanding Emotional Intelligence02:03 The Importance of Emotional Intelligence05:50 Pillars of Emotional Intelligence06:36 Self-Awareness15:36 Self-Regulation28:58 Motivation34:41 Assessing Your Daily Motivation36:45 Intrinsic vs. Extrinsic Motivation40:23 The Importance of Empathy in Business41:52 Understanding and Adapting to Client Needs50:41 Building Strong Social SkillsTo connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives into the topic of personal and entrepreneurial development. She discusses how entrepreneurship is an intense personal development journey, requiring constant change and growth. Kate explores the stages of change model and levels of competence model to provide you with a framework to identify where you are in your transformation journey. Through her own experiences and struggles, she highlights the importance of gaining new perspectives, acquiring new knowledge, and building new skills. Kate encourages listeners to evaluate their readiness to change, contemplate their goals, and take actionable steps towards growth. From understanding the pre-contemplation and contemplation stages to taking action and maintenance, she offers practical advice to help you achieve your goals and create lasting change.00:34 The Intensity of Entrepreneurship01:49 Stages of Change and Personal Development03:45 Pre-Contemplation: Unconscious Incompetence09:06 Contemplation: Conscious Incompetence21:43 Preparation: Conscious Competence27:09 Seeking New Knowledge and Skills29:23 Building Customer Journeys30:34 Taking Action and Building Competence32:30 Achieving Unconscious Competence35:59 Maintaining New Behaviors39:43 Understanding Relapse47:24 Embracing Change and Moving ForwardTo connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into the keys to mastering mental performance as a business owner. Joined by mental performance coach Karina Baldwin, the conversation explores the true essence of mental performance beyond morning routines or ice baths. They discuss essential aspects like emotional regulation, the importance of physical activity, and building self-trust. Karina shares her personal journey from being a Division 1 athlete to coaching elite business owners, offering actionable insights and inspiring stories. Ideal for anyone looking to elevate their mental and physical game, this episode is a must-listen for driven entrepreneurs ready to fully embody their path to success.01:23 Meet Karina: The Mental Performance Coach02:44 Karina's Journey from D1 Athlete to Coach06:11 Transitioning from Sports to Business12:16 The Importance of Identity in Performance19:49 Balancing Business and Personal Life30:05 Mental and Physical Practices for High Performance44:54 Emotional Regulation in Business51:53 Facing Fears and Making Decisions53:08 Turning Back and Emotional Choices55:24 Lessons in Business and Emotions57:55 Consistency and Self-Trust01:05:17 The Importance of Routine01:26:06 Surrounding Yourself with SuccessTo connect with Karina on Instagram, clickHERE.To listen to The True Adventure Podcast, clickHERE.To learn more about the Baja Business Retreat, clickHERE.To check out Karina's Summit Mentality Program, clickHERE.To connect with Kate on Instagram, click⁠HERE⁠.To apply for ITI, click⁠HERE⁠.To submit a question to be answered on the podcast, clickHERE.

In this episode of Ambitious, Kate dives into the mindset and perspective shifts that are crucial for entrepreneurs aiming to achieve seven-figure success. She shares personal stories and lessons from her journey, discussing the importance of embodying the habits and mindset of successful business owners. Topics covered include the significance of always selling, viewing problems as signs of progress, making data-based decisions, and the necessity for rest and emotional regulation. Kate also emphasizes that one's business growth is directly tied to their personal development and reputation. This episode is packed with actionable insights and principles that have not only shaped Kate's success but also that of her clients. It's a must-listen for anyone serious about scaling their business.01:07 Mindset and Habits for Growth02:42 Commandments for Business Success05:15 Always Be Selling08:50 Embracing Problems as Progress14:03 Perfectionism vs. Progress18:50 You Are the Lid of Your Business23:42 Data-Driven Decision Making27:49 The Power of Reputation32:23 Curiosity and Continuous Improvement34:13 The Go-Giver Mentality42:00 The Value of Sharing Knowledge42:46 Seizing Unexpected Opportunities47:45 The Power of Rest and Clarity52:16 Navigating Business Seasons56:35 It's Business, Not Personal01:00:28 Embracing the Bell Curve01:04:06 Mission-Driven Success01:06:39 Action Over Complaints01:10:24 Transforming Your IdentityTo connect with Kate on Instagram, click⁠HERE⁠.To apply for ITI, click⁠HERE⁠.To submit a question to be answered on the podcast, clickHERE.

In this episode of Ambitious, Kate shares insights on how setting a clear vision, defining goals, and using vision boards can be game-changers in achieving your aspirations for 2025. She discusses the critical difference between vision and goals, the science behind why vision boards work, and the importance of intrinsic motivation. Kate outlines a five-step framework that includes understanding your 'why,' defining success, creating a robust plan, focusing on daily inputs, and the power of accountability. Join Kate as she encourages you to set your goals with intention and offers practical tips to ensure your success this year. 00:26 The Importance of Vision and Goals 03:19 Vision Boards: The Science and Impact 07:52 Creating Your Vision Board 11:31 The Power of Visualization and Neuroplasticity 26:30 Setting Goals: The Five Steps to Success 36:50 Defining Success: What Does It Look Like? 37:50 Creating a Plan and Backup Plan 38:25 Research and Resources: Learning from Others 44:50 Setting Realistic Goals: Floor and Ceiling Model 48:09 Managing and Measuring Inputs 56:59 The Importance of Accountability To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

On today's episode of Ambitious, Kate is joined by Hayleigh Hayhurst, a podcasting expert who has helped clients leverage podcasts to grow their businesses, generate sales, and build their brands. They dive into the essentials of starting a podcast, the importance of quality content, and the strategies to use podcasts for business growth. Learn the do's and don'ts of podcasting, how to create engaging content, and why having clear goals is crucial for success. Whether you're a newbie or a seasoned podcaster, this episode is packed with valuable insights to take your podcast to the next level. 00:36 Meet Hayleigh: Podcast Expert 02:46 The Rise of Podcasting 07:18 Podcast Production Tips 14:03 Content Strategy for Podcasts 16:41 Setting Podcast Goals 34:43 Outsourcing Podcast Production 40:54 Understanding Platform-Specific Performance 42:21 The Importance of SEO in Podcast Titles 42:53 Engaging Your Audience with Relevant Content 50:07 Staying Committed to Your Podcast Journey 51:01 Focusing on Value Over Sales 56:47 Avoiding Common Podcasting Mistakes 01:01:07 The Ideal Podcast Length 01:12:05 The Importance of Authenticity To connect with Hayleigh on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate is sharing the Elevation Marketing Model, a powerful framework she's developed and refined over several years to help businesses generate clients, build a community, and create a brand presence. She walks through the comprehensive model step-by-step, explaining how she has applied it across various industries to achieve impressive results. The episode covers establishing brand pillars, understanding pain points through the four S's (symptoms, source, support, solved), utilizing PAS (problem aware, agitation, solution) in content, understanding and integrating the 'why' behind strategies, incorporating scripture statements for brand consistency, and finally, choosing the right format for delivering messages. Throughout the episode, Kate emphasizes the importance of structure and data-backed strategies in creating effective and memorable marketing content. 01:03 The Elevation Content Model 05:32 Establishing Brand Pillars 13:14 Understanding Pain Points 18:04 The Four S's of Pain Points 27:28 The PAS Messaging Framework 32:07 The Importance of Variety in PAS 33:01 Recap of Marketing Phases 33:33 Integrating the 'Why' in Your Marketing 41:11 Scripture Statements: Building a Memorable Brand 50:13 Choosing the Right Format for Your Message 52:38 Implementing and Refining Your Marketing Strategy To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into the essential criteria for making smart investments in your business, particularly when hiring a mentor or coach. She shares personal stories, critical questions to ask, and key factors to consider to ensure you're making the right choice. Whether it's understanding the mentor's specialty, assessing their communication style, or ensuring their values align with yours, Kate provides a comprehensive guide to help you invest wisely. Tune in for practical advice and insights to take your business to the next level. 00:43 The Importance of Smart Investments 02:06 Coaching and Mentorship Insights 05:58 Evaluating Potential Mentors 14:16 Specialists vs. Generalists in Business Coaching 18:47 Values and Communication Styles in Coaching 26:30 Authenticity in Marketing 27:29 Evaluating Social Proof 28:58 Client Results and Testimonials 30:19 Due Diligence Before Investing 35:32 Client-Focused Marketing 39:56 Stages of Growth and Mentorship 45:14 Questions to Ask Potential Mentors To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into the crucial business skills of launching and promotion. She explains how to create structured marketing campaigns to generate a surge of traffic and interest. Kate breaks down the difference between evergreen marketing and limited-time promotions. She discusses the importance of product awareness, outlines the stages of a successful launch—from teasing and testing to pre-launch agitation and open-cart period—and shares essential tactics for making a product launch work. 01:12 Understanding Promotions and Launches 02:05 Evergreen Marketing vs. Limited Time Promotions 03:30 The Importance of Product Awareness 05:24 Planning a Successful Launch 08:07 Different Business Models: Evergreen, Launch, and Hybrid 10:14 Mastering the Art of Launching 12:53 Setting Realistic Expectations for Launches 19:25 Teasing and Testing Your Audience 25:47 Pre-Launch Strategies 30:25 The Power of Events in Pre-Launch 31:11 Segmented Communities and Exclusive Offers 32:54 Agitation Week: Creating Awareness 33:59 Effective Messaging During Pre-Launch 39:44 Launch Week: Showcasing Your Solution 41:56 Behind the Scenes of a Successful Launch 47:51 Post-Launch Strategies and Assessment 50:14 The Importance of Refinement and Adaptation To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of the Ambitious podcast, Kate explores the delicate journey of finding alignment in business with guest Jasmine Sawaged. They discuss the nuances of feeling out of sync, the emotional turmoil it can cause, and the importance of emotional regulation. Kate and Jaz share their personal experiences, including how alignment impacted their business strategies and personal lives. They emphasize the importance of support systems, the power of seeing and feeling emotions, and the necessity to trust oneself. Jaz also shares the pivotal moments that led her to clarity and how she helped clients find alignment in their own businesses. This episode is packed with insightful anecdotes and practical advice for anyone feeling disconnected from their business and seeking deeper alignment. 02:18 Defining Alignment in Business 05:17 Jazz' Journey to Alignment 09:10 Recognizing Misalignment and Taking Action 16:17 Emotional Regulation and Support Systems 25:24 The Importance of Community and Vulnerability 43:26 Breaking the Mold: Embracing Authenticity in Business 44:17 The Domino Effect: Alignment in Business and Life 45:07 Mirrors of Reality: Business as a Reflection of Self 45:53 The Power of Vulnerability: Redefining Authority 48:37 Navigating Resistance: The Journey to Alignment 52:04 Permission to Be You: Crafting a Business That Feels Right 55:19 Trusting the Process: Small Steps to Big Changes 01:04:02 Borrowing Confidence: The Role of Mentors and Support Systems 01:14:01 Awareness and Trust: Keys to Sustainable Success To connect with Jaz on Instagram, click HERE. To connect with Jaz on TikTok, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious Unfiltered, Kate Perkovic addresses some of the most common questions from her listeners about scaling their businesses. Kate covers everything from expanding marketing efforts beyond a regional focus to the intricacies of hiring full-time employees. She dives into effective sales processes, the importance of building a personal brand versus a dedicated business profile, and how to communicate the value of a high-ticket program. Kate also shares her insights on using systems and platforms to simplify business operations and maximize time, and the pros and cons of listing pricing on your website. Tune in for actionable advice tailored to help you grow and scale your business successfully. 02:20 How to Expand Your Marketing Reach 06:57 Scaling Your Business with Full-Time Employees 13:43 Creating Hype for Your Launch 18:03 Personal vs. Business Branding 22:14 Optimizing Your Sales Process 28:02 Understanding the Sales Process Chain 28:29 Identifying and Solving Sales Process Problems 31:53 Communicating High-Ticket Program Results 37:48 Scaling Your Business When at Capacity 41:18 Implementing Effective Systems in Coaching 46:13 Should You Display Pricing on Your Website? To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives deep into a high-ticket selling framework that has shaped her online business journey. Having started as a high-ticket phone closer, she shares personal insights and experiences on the evolution of her sales strategies. Kate emphasizes the importance of creating a genuine connection with clients, setting a clear frame for sales calls, and understanding the current reality and goals of prospects. She reveals the key stages of her framework, from building rapport to presenting the price with confidence. Throughout the episode, Kate highlights the significance of education-based sales and how to effectively communicate the value of your offers. Tune in to learn actionable steps and practices that can transform your sales approach and help you close high-ticket deals with ease. 00:26 Personal Journey into High Ticket Sales 01:50 Challenges and Misconceptions in High Ticket Sales 04:31 Developing a Sales Framework 06:56 Importance of Sales Reps and Experience 09:37 Building Rapport in Sales Calls 14:10 Setting the Frame for Sales Calls 20:01 Understanding Client's Current Reality 25:24 Diving Deeper into Business Vision 26:23 Personalizing Your Approach 28:07 Identifying and Addressing Roadblocks 29:17 The Power of Asking, Not Telling 30:58 Reviewing and Reflecting on Client Needs 32:47 Educating on Outcomes 37:41 Presenting the Process 42:41 Confidently Pitching the Price To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate breaks down the fundamentals of marketing psychology. She explores the six mental triggers of marketing: reciprocity, commitment, social proof, likability, authority, and scarcity. Kate shares her own journey of learning marketing, emphasizing the importance of ethical use of these principles. Listeners will gain insight into understanding the psychology behind why audiences take action and how to effectively apply these strategies in their own businesses to build trust and drive engagement. 01:32 The Psychology Behind Marketing 03:11 Ethical Considerations in Marketing 04:52 The Six Mental Triggers of Marketing 05:41 Deep Dive into Reciprocity 16:22 Understanding Commitment 24:28 Exploring Social Proof 29:00 The Power of Testimonials 31:59 Understanding Likability 38:11 The Role of Authority 44:05 Scarcity in Marketing To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate takes you behind the scenes of a common entrepreneurial cycle she calls the Push Pause Pattern. After coaching hundreds of businesses, she discovered a recurring cycle affecting both her clients and peers. Kate breaks down this cycle, into its seven stages. For each stage, she shares symptoms and actionable advice to identify where you might be and how to take control. Kate emphasizes the importance of consistency, understanding, and planning to avoid the detrimental swings in cashflow and energy. She also provides practical steps to re-engage old leads, implement limited-time offers, and focus on core marketing strategies to stop the cycle and foster steady growth. If you're feeling stuck in this cycle, this episode will equip you with the tools you need for sustained success. 01:39 The Push Pause Pattern Unveiled 05:36 Understanding the Highs 07:56 Settling into Routine 12:00 Reality Check: Contracts Ending 19:25 Panic Mode: Hustle and Stress 30:00 The Crash: Burnout and Exhaustion 34:50 Recognizing the Need for Change in Your Business 35:26 Avoiding Decisions in Emotionally Charged States 38:08 Navigating Burnout and Chill Mode 39:59 Steps to Break the Push Pause Cycle 49:29 Strategies for Immediate Cash Flow 56:20 Re-Engaging Leads and Clients To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate welcomes Gabs, the CEO of Assist Her Agency, to share her journey from being a solo freelancer to leading a team of eight. They discuss the evolution of Gabi's agency, touching on the challenges and strategies involved in scaling, the pros and cons of having a niche, and how to deliver exceptional service. They also dive into the importance of communication, building strong client relationships, and harnessing a team to drive business success. Whether you're a solo service provider or running an agency, this episode is packed with practical tips for scaling and maintaining high-quality service. 01:09 Scaling from Solopreneur to Agency 06:44 Challenges and Strategies in Scaling 12:51 Client Relationships and Delivery 23:55 Customizing Services and Sales 35:03 Hiring: In-House vs. Agency 42:14 Managing Responsibilities and Difficult Conversations 42:39 Misconceptions About Building a Team 44:03 The Catch-22 of Scaling an Agency 44:47 The Turning Point: Hiring the First Team Member 46:53 The Benefits of Delegation 50:19 Building Trust in Your Team 58:39 The Role of Mindset in Business Growth 01:02:24 Embracing Challenges and Growth To connect with Gabs on Instagram, click HERE. To connect with Assist Her Agency on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate discusses her struggles with vulnerability and perfectionism. She addresses the common feeling among entrepreneurs of falling out of love with their business. She provides valuable insights on recognizing symptoms of dissatisfaction, understanding underlying issues, and potential reasons behind these feelings. Kate then outlines two primary paths to navigate this phase: pivoting with small increments or taking a complete pause. She encourages listeners to ask important self-reflective questions to find the clarity needed for their next steps. 01:17 Embracing Vulnerability 06:07 Recognizing Business Dissatisfaction 11:01 Identifying Signs of Business Discontent 18:22 Understanding the Root Causes 23:29 Aligning Business with Personal Values 30:28 The Rock, Reef, and Shoal Analogy 32:58 Acknowledging and Addressing Business Misalignment 33:47 Setting Expectations and Values 34:33 Short-Term Pain for Long-Term Gain 37:26 Understanding Your Why 39:35 Pathways to Change: Pivot or Pause 40:04 The Pivot Path: Incremental Changes 43:51 The Pause Path: Taking a Break 52:26 Questions for Self-Reflection To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode, Kate welcomes her coach, George Bryant, to explore the impact of balancing masculine and feminine energies in entrepreneurship. They discuss George's journey from military service to bestselling author and business consultant, diving into the importance of nurturing both energies for achieving ultimate success. Kate shares her transformative experience with feeling emotions, self-care practices, and transparent communication that led to deeper connections with her clients and team. Tune in to discover practical steps and personal stories that will help you unlock new dimensions of growth in your business and personal life. 04:37 Balancing Masculine and Feminine in Business and Life 06:23 Challenges and Misconceptions 15:13 The Importance of Self-Trust and Letting Go 36:34 Finding Stillness in Daily Life 38:26 The Importance of Feeling 39:10 Navigating Business and Emotions 43:11 The Power of State Changes 47:02 The Role of Awareness 49:39 Integrating Masculine and Feminine Energies 52:25 The Impact of Emotions on Business 56:17 Practical Steps to Balance Emotions and Strategy 01:07:55 Reframing Personal Development 01:09:17 Understanding Trauma and Personal Growth 01:12:25 Balancing Masculine and Feminine Energies 01:14:28 Consistency and Self-Care Practices 01:17:36 Practical Steps for Personal and Business Growth Resources Mentioned: How To Do The Work by Dr. Nicole Lepera To connect with George on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate Perkovic is breaking down the stages of business growth from zero to multi-million dollar revenues. She provides actionable advice on marketing strategy, lead generation, sales processes, team building, and data-driven decision making tailored to each stage of business. Kate emphasizes the importance of building a strong personal brand, engaging with your audience, and the pivotal role of a dedicated team in scaling your business. Whether you're just starting out or aiming for the million-dollar mark, this episode is packed with valuable tips to help you navigate and succeed at each stage of your entrepreneurial journey. 01:14 Embracing Change and Surrender 04:49 Pain as a Pathway to Purpose 08:29 Understanding Business Growth Stages 16:29 Stage One: The Hustle Phase 21:20 Stage Two: Building Clarity and Consistency 25:27 Mastering Sales Calls and Building Consistency 27:00 Stage Three: Scaling to Six Figures 28:18 Strategies for Consistent Lead Generation 29:15 Building a Strong Brand and Diversifying Offers 30:36 Automating Sales and Expanding Product Suite 32:56 Stage Four: Scaling to Seven Figures 34:27 The Importance of Data and Customer Feedback 41:25 Advanced Marketing Strategies and Team Delegation 42:09 Stage Five: Scaling Beyond Seven Figures To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode, Kate talks with mindset expert TJ Fry to explore the impact of the unconscious mind on entrepreneurship and personal growth. The discussions reveal how unconscious programming shapes decisions, emotional responses, and business outcomes. TJ shares his transformative journey into Neuro-Linguistic Programming (NLP) and offers actionable insights on integrating conscious and unconscious thinking to tackle challenges. The episode dives into the distinctions between the conscious and unconscious minds, the role of self-talk, the power of focused questions, and the importance of aligning unconscious beliefs with conscious goals. Kate and TJ provide a comprehensive look at how understanding and working with the unconscious mind can lead to lasting change and success in various areas of life. 02:36 Diving into the Unconscious Mind 03:16 TJ Fry's Journey 05:39 Understanding NLP and Its Origins 08:28 The Power of the Unconscious Mind 13:02 Practical Applications for Entrepreneurs 18:31 The Importance of Asking the Right Questions 37:01 The Impact of Unfulfilled Promises 37:24 Avoiding 'Why' Questions in Conversations 37:59 Reflective vs Analytical Thinking 38:31 Reframing Questions for Clarity 40:24 The Role of the Unconscious Mind 42:31 Emotional Responses and Breakthroughs 45:55 Conscious vs Unconscious Beliefs 57:10 Understanding the Filter System 01:07:43 Understanding Immediate Reactions 01:08:07 Taking Responsibility: Being at Cause 01:10:56 The Power of the Unconscious Mind 01:20:22 Communicating with Your Unconscious Mind 01:26:36 Secondary Gain and Releasing Beliefs To connect with TJ on Instagram, click HERE. To connect with TJ via email, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

Join Kate in this episode of Ambitious, where she sits down with business consultant Ashley Bennington to tackle critical business decisions in a 'This or That' format. They dive into the world of strategic business scaling, unpacking key decisions like personal versus business branding and choosing between high-ticket and low-ticket sales. Ashley lends her expertise on the power of a lean team and the growing importance of personal branding in today's media-savvy world. They also explore how video content on platforms like TikTok can drive client engagement and how intimate retreats differ from traditional networking conferences in fostering meaningful connections. 04:04 This or That: Business Concepts 08:26 Objection Handling in Sales 16:44 High Ticket vs. Low Ticket Offers 24:16 Courses vs. Memberships 32:49 Delegating Delivery in Business 43:10 Scaling with a Lean Team 45:49 The Importance of Vision in Team Building 55:25 Personal vs. Business Brand 01:01:58 The Power of Video in Marketing 01:09:27 Conferences vs. Retreats: Which is Better? To connect with Ashley on Instagram, click HERE. To check out Ashley's brand- Buy the Blazer, click HERE. To listen to Ashley's podcast Full Plate of Pasta, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate dives into understanding buyer types and their critical impact on your business' success. Drawing from her own transformative journey, she explains the behaviors of analytical, driver, amiable, and expressive buyers, offering practical insights on how to effectively market and sell to each type. Additionally, Kate shares invaluable tips on growing your business during the busiest times of your life, emphasizing the role of unique skills, principles, and habits in navigating challenges. Learn how ethical marketing and recognizing your dominant buyer traits can pave the way for tailored strategies and better results. Grab your pen and paper – this episode is packed with must-know information for every aspiring entrepreneur! 00:30 Understanding Buyer Types 02:21 The Concept of Buyer Types Explained 03:41 The Importance of Recognizing Buyer Types 06:39 Adapting Marketing Strategies to Buyer Types 07:06 Case Study: Shifting Buyer Types 11:22 The Four Core Buyer Types 12:58 Deep Dive into Analytical Buyers 27:13 Deep Dive into Driver Buyers 39:08 The Importance of Confidence in Sales 39:38 Selling to Driver Buyers: Efficiency and Directness 41:08 Using Social Proof to Build Trust 42:49 Adapting to Different Buyer Types 46:48 Understanding Amiable Buyers 50:25 Marketing Strategies for Amiable Buyers 01:02:31 Expressive Buyers: Emotional and Impulsive 01:06:55 Ethical Marketing and Buyer Types To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

Join Kate Perkovic in this episode of Ambitious, as she dives into some hot seat coaching and addresses pressing business questions from listeners. Discover the nuances of private mentorship versus accelerator programs, and gain clarity on scaling strategies, non-material goals, effective sales processes, and market research. Kate shares her personal reflections on achieving potential, defining niches, the transition from services to coaching, and balancing business growth with personal well-being. Tune in for invaluable tips and an unfiltered look at maintaining and growing a successful business. 02:25 Setting Goals Without Material Desires 07:31 Understanding Your Target Audience 11:43 The Freedom of Entrepreneurship 15:00 Membership Models: Open vs Closed Cart 20:41 Introducing ITI: Impact to Income 23:51 Biggest Fear: Not Achieving Potential 28:42 Marketing for Graphic Designers 35:07 Starting a Service Based Business 37:32 Choosing the Right Software for Your Coaching Business 39:34 Handling a Launch Flop 44:29 The Specificity of Niches in Business 46:55 Scaling Your Agency and Hiring a Team 51:00 Marketing vs. Sales: Understanding the Difference 58:33 Private Coaching vs. Mastermind 01:02:26 Balancing Business Growth and Personal Priorities To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, we dive into our case study series showcasing the remarkable transformations of our clients, all while maintaining their anonymity. Today, we explore the journey of a social media expert who successfully scaled her business from $30K months to creating a multi-million dollar company by age 25. Learn about the strategies and structural changes implemented, including team reorganization and compensation realignment, which contributed to her significant growth. We also discuss how she ventured into high-ticket consulting and diversified her business offerings. Tune in to uncover actionable insights and strategies to achieve similar milestones in your own business. 04:25 The Consultation and Decision to Work Together 11:17 Restructuring the Team for Success 15:11 Adjusting Compensation Structures 23:04 Exploring New Avenues: Consulting and Masterminds 27:58 Trademark Troubles and Rebranding 29:31 Scaling the Business Model 30:42 Transition to Consulting and Coaching 31:00 Creating a Comprehensive Product Suite 32:39 The CEO's Personal Evolution 34:55 Balancing Hustle and Self-Care 42:23 Marketing Strategies and Consistency 44:25 Adapting to Market Changes To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this episode of Ambitious, Kate Perkovic dives into the essentials of quarterly planning, providing practical steps to achieve clarity and set realistic goals for your business. Through reflections on her own experiences, Kate shares lessons on strategic planning, resource allocation, and effective scaling. She highlights the importance of aligning daily actions with a long-term vision, breaking down the process into structured steps—from creating a three-year vision to actionable daily tasks. Kate also goes over the significance of authenticity in the goal-setting process, encouraging listeners to ensure their ambitions are genuine and not influenced by external factors. Tune in for insights on impactful decision-making, avoiding common pitfalls, and staying focused on what truly moves the needle in your business. 01:01 The Importance of Quarterly Planning 03:21 Reverse Engineering Your Goals 04:19 Scaling Your Business: Less is More 07:52 Identifying Your Small Self 12:33 Envisioning Your Soar Self 18:26 Creating a Three-Year Vision 26:57 Setting Annual Goals 31:10 Focusing on Key Business Areas 37:25 Setting Annual Business Goals 39:32 Realistic Business Growth Rates 44:34 Quarterly Planning for Success 55:24 Monthly and Weekly Execution 58:16 Staying True to Your Vision To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

In this special episode of Ambitious, we dive into something a little different. As a podcast enthusiast, I've compiled the top 10 segments from our most loved episodes to give you valuable insights and key takeaways. From the importance of leadership and personal growth to avoiding blueprint dependency and fostering deep client relationships, this episode covers a range of essential topics for ambitious women in business. We also discuss the nuances of qualifying clients, making value-based decisions, and the intricacies of successful launches. Join me as we revisit these high-impact highlights and take your entrepreneurial journey to the next level. 01:30 Secrets to Building a Seven-Figure Business 04:25 Insights from an Intensive Coaching Week 08:04 Business Trends for 2024 10:52 Journey to Business Success 13:48 Client Experience 18:16 The Reality of Running a Seven-Figure Business 21:36 Creating Work-Life Harmony 25:55 Understanding and Overcoming Burnout 30:20 Refining Your Sales Process 37:46 Achieving Massive Launch Success To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate emphasizes the importance of progress over perfection for entrepreneurs and introduces a new segment called 'Unfiltered,' where she answers audience questions in real-time without pre-preparation. Topics covered include handling low webinar attendees, effective messaging to attract high-level clients, defining your brand and values, starting as a new entrepreneur, making empowering stories, building a strong money mindset, and working with friends and family in business. Kate also offers insights into learning and development as an entrepreneur and gives practical advice to help you achieve your business goals. 00:00 Welcome and Life Update 04:36 Webinar Strategy and Marketing Tips 09:18 Crafting Effective Messaging to Attract Clients 15:40 Defining Your Brand Values 20:26 Advice for Aspiring Entrepreneurs 23:17 The One Business Mistake I Would Change 25:38 Adding Value to Your Story to Empower Your Audience 29:01 Engaging Your Audience with Your Story 30:04 Building Your Money Mindset 34:04 Filling a Cohort After a Masterclass 38:24 Achieving Big Results for Clients and Gather Case Studies 42:34 Learning and Development as an Entrepreneur 47:53 Working with Friends and Family To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate engages in a discussion with Lacey Madison, founder and CEO of Sir Consulting. Together, they explore the nuances of polarizing business practices through a 'this or that' framework, covering topics like niche marketing, curated versus raw branding, and the differences in men's and women's business strategies. The conversation dives into the integration of AI into business models for efficiency and staying competitive. This episode is packed with insights on resourcefulness, adaptability, and the crucial role of technology in driving growth and inclusivity. 00:49 Introducing Lacey Madison 02:15 Diving into Controversial Business Practices 04:08 The Great Pricing Debate 12:36 Curated vs. Raw Branding 21:55 Manual vs. Automated Messaging 27:53 Niche vs. Anti-Niche 44:49 The Reality of Marketing and Community Building 45:30 Sales Calls vs. DM Selling: A Deep Dive 53:10 Objection Handling vs. Permission-Based Selling 01:01:51 Women's vs. Men's Business 01:15:32 The Future of AI in Business To connect with Lacey on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate dives into the often-overlooked qualities necessary for entrepreneurial success. Moving beyond the typical advice on marketing and sales, she emphasizes personal development, adaptability, and handling criticism as critical skills. Kate shares personal anecdotes and wisdom from her mentors, illustrating the importance of calculated risks, emotional regulation, and effective communication. She also highlights the role of vision, discipline, and relationship-building in sustaining a successful business. Tune in to explore these non-negotiable skills and set a solid foundation for your entrepreneurial journey. 01:51 Non-Negotiable Skills for Success 03:51 Calculated Risks 10:25 Handling Feedback and Criticism 17:06 Adaptability: Navigating Change 21:56 Vision 27:01 Personal Development 32:19 Building Meaningful Relationships 37:58 Mastering Emotional Regulation 44:10 The Importance of Discipline 48:21 Effective Problem Solving 52:45 The Art of Communication 56:37 Time Management for Entrepreneurs To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, we kick off our new series with an in-depth case study on how a client scaled her online course from $300 to $2000, achieving multiple six-figure launches. Discover how we optimized her marketing strategy, refined her messaging, and implemented a structured relaunch plan. Learn valuable insights into sales psychology, creating depth with your audience, and leveraging long-term vision for sustainable growth. Ideal for entrepreneurs looking to scale their digital products or understand the nuances of effective marketing. 03:27 Client Background and Initial Goals 04:09 Coaching and Initial Challenges 04:57 Product Evaluation and Pricing Strategy 16:31 Marketing Strategy and Consistency 22:08 Relaunch Strategy and Email Campaigns 22:54 Analyzing Audience Engagement 24:16 Gathering Data from the First Launch 26:51 Massive Wins and Scaling Success 28:22 Optimizing and Refining the Launch Model 34:07 Transitioning to Evergreen and Future Plans To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, join Kate as she shares the insights and strategies she would implement if she were to start her business all over again. Whether you're in the early stages of your entrepreneurial journey or looking to strengthen the foundation of your existing business, Kate breaks down the core elements you need to focus on for sustainable growth. Learn about the importance of having one person to serve, choosing the right platform for your audience, mastering the sales process, building a signature offer, and understanding the true essence of branding. Kate emphasizes the significance of community, consistency, and clarity in achieving your business goals. Tune in for practical advice, real-life examples, and actionable steps to help you build a business that not only achieves financial success but also aligns with your values and vision. 01:37 The Importance of Foundations 05:12 Understanding Your Niche 13:41 Choosing the Right Platform 17:26 Building Community and Trust 26:49 Mastering Sales 28:10 Mastering Sales Skills 30:12 High Ticket vs Low Ticket Offers 34:17 The Importance of a Signature Offer 42:14 Building a Signature Framework 44:34 Understanding Brand Perception 50:46 Consistency and the Compound Effect To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode, Kate dives into valuable leadership lessons and client experiences she gained during a coaching retreat in Montana. She discusses the importance of understanding and developing leadership skills, meeting clients where they are, and the significance of emotional safety in client interactions. Kate also explores the impact of effective communication, the four paths to client engagement, and the importance of focusing on client retention over acquisition. She emphasizes the role of depth over breadth in business relationships and the continuous need for professional growth and coaching. 01:43 The Importance of Leadership in Business 02:46 Meeting People Where They Are 10:13 The Power of Effective Communication 19:26 Focusing on Client Retention Over Acquisition 25:09 Understanding Customer Journeys: The Four Paths 28:49 The Importance of Impact Over Income 30:38 The Opt-In Phase: Building Commitment 32:01 The Final Stage: Converting to Clients 33:50 Reframing the Customer Journey 40:40 The Power of Depth in Business 45:46 The Value of Continuous Learning and Coaching For more insights, follow Kate's coach George Bryant on Instagram @itsgeorgebryant. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this heartfelt episode of Ambitious, Kate opens up about her recent transformative experience in Montana and the impactful changes she's making to both her business and personal mindset as a result. She reflects on the essential need for silence and connection, the power of vulnerability, and the importance of moving away from transactional relationships in business. This episode also dives into redefining business frameworks, emphasizing the need for intention, invitation, and integration, and challenges the conventional wisdom around blueprints and one-size-fits-all strategies. With actionable insights and powerful realizations, Kate provides a comprehensive guide for entrepreneurs looking to deepen their impact and build more authentic, effective businesses. Tune in for a mix of personal anecdotes, strategic takeaways, and a fresh perspective on business growth. 02:26 Realizations from Montana 02:37 Mentorship and Personal Growth 05:52 The Power of Silence 09:27 Connection Without Agenda 14:05 Authenticity and Boundaries 21:34 Questioning Success and Alignment 28:07 Brand Buckets vs. Brand Pillars 34:15 Deep Dive into Core Beliefs 35:04 Consistency and Congruency in Business 38:40 Signature Frameworks and Genius Models 43:37 Effective Social Media Marketing Strategies 52:28 Decision Making and Scaling Your Business For more insights, follow Kate's coach George Bryant on Instagram @itsgeorgebryant. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

In this episode of Ambitious, Kate chats with with Anna, CEO of AW Creative, in an enriching discussion about balancing ambition with inner peace. They explore the duality of masculine and feminine aspects of ambition, redefining what it means to be truly successful. The conversation highlights recognizing signs of unhealthy relationships with success and the significance of personal challenges on professional growth. Anna shares her transformative journey from a high-flying corporate career to founding her consulting company, inspired by a period of grief that led her to reevaluate her goals and values. Emphasizing the importance of inner balance, introspection, and creating sustainable success, this episode offers insights into moving from traditional ambition-driven approaches to a more holistic and fulfilling pursuit of both personal and professional achievements. 00:00 Introduction 01:17 Meet Today's Guest: Anna, CEO of AW Creative 02:37 Anna's Journey: From Corporate to Entrepreneurship 03:13 The Turning Point: Grief and Self-Reflection 04:36 The Unhealthy Side of Ambition 08:29 Finding Inner Balance and Self-Trust 17:00 Creating Space for Introspection 29:05 Rewriting Core Beliefs and Achieving Sustainable Success 35:34 Introducing the Four-Step Framework 39:22 Transformation: Embracing Change 45:52 Navigating Discomfort and Building Resilience 55:57 Balancing Ambition and Inner Work To connect with Anna on Instagram, click HERE. For ways to work with Anna, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.