Podcasts about brand legacy

Carolina Viudes é empresária e fundadora da Bisyou Skincare e do Brand Legacy, projeto que ajuda empreendedores a construir e escalar suas marcas próprias. Especialista em Marketing de Influência e criação de comunidade, Carolina se destaca no desenvolvimento de marcas nativas digitais.Temas:00:00 - Introdução02:10 - A Jornada Empreendedora De Carolina Viudes10:15 - Construção De Marcas No Digital18:40 - O Poder Do Marketing De Influência25:12 - Como Escalar Marcas No E-Commerce32:00 - A Importância Da Comunidade Na Construção De Marca41:30 - Estratégias Para Posicionamento No Mercado50:20 - O Impacto Dos Influenciadores No Consumo1:02:11 - A Evolução Do E-Commerce E Do Marketing Digital1:15:50 - Lições De Empreendedorismo E Alta Performance1:27:30 - Reflexões Finais Sobre Negócios E EstratégiaCarolina:https://www.instagram.com/carolinaviudes/Youtube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/excepcionaispodcast⁠⁠Siga:Marcelo Toledo: https://instagram.com/marcelotoledoInstagram: https://instagram.com/excepcionaispodcastTikTok: https://tiktok.com/@excepcionaispodcastPatrocinador:Remessa Online - Envie e receba dinheiro do exterior com taxas mais baixas e sem burocracia.https://www.remessaonline.com.br/?utm_medium=display&utm_source=Excepcionais&utm_campaign=RM_Podcast_Excepcionais_Awareness-2025

As India rises on the world stage, what stories and narratives are we ready to share?In this episode of Books and Beyond, Tara and Michelle speak with author Sriram Devtha the author of Amrut:  The Great Churn. Diving into the heart of Indian brands that have received global recognition with Amrut Distilleries, a brand pushing boundaries in the whiskey market. We explore the journey from its early days to becoming a major soft power player, reaching enthusiasts in Sweden. They discuss the crucial moments in Amrut's rise, like the fusion story and how pivotal figures shaped the brand, from finance head Lakshmanan, who's been with the company for 50 years, to the distillery's unique culture, where trust in people is key.Sriram reflects on what it takes to build an enduring brand, sharing his approach to narrative nonfiction. He seamlessly weaves personal stories of Amrut's founding family, their challenges, and triumphs, creating stories that resonate both locally and internationally. Listen in as Sriram reveals how Amrut, a small Indian whiskey brand, took the world by storm. He shares personal insights into the Amrut family legacy and explores how Indian brands can become global icons. Books mentioned in this episode: Cutting for Stone - Abraham VergheseCovenant of Water - Abraham Verghese Big Billion Startup - Mihir Dalal ‘Books and Beyond with Bound' is the podcast where Tara Khandelwal and Michelle D'costa uncover how their books reflect the realities of our lives and society today. Find out what drives India's finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.

Are you stuck thinking your brand is just a logo and a pretty Instagram feed? In this episode, we're flipping the script on branding and diving deep into what really matters—your purpose. I'll break down the difference between branding and visual identity, why a strong sense of purpose fuels your brand's longevity, and how to build a connection with your audience that goes far beyond aesthetics. If you're ready to create a brand that resonates, builds trust, and leaves a lasting legacy, this episode is for you. Let's move past the visuals and get to the heart of your brand.⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/partnership ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Discover a new episode from the Luxurynsight x Fashion Network podcast series, featuring an engaging conversation between Mélanie Carron and Olivier Guyot. This episode delves into the Paris Olympics 2024, where Mélanie shares how Ladurée is showcasing its expertise to visitors with a special "Paris 2024" souvenir collection and renovated flagship stores ready to welcome the world. Gain deep understanding of Ladurée's innovative approach to creating summer-inspired pastries with ingredients like ginger and lemon, reflecting energy and sunshine, aligning with the Olympic spirit. Mélanie also emphasizes the increasing importance of enhancing customer experiences, transforming airport waiting times and flagship store visits into moments of pleasure and discovery. The discussion also highlights the dynamic nature of the luxury food and hospitality sectors, where new market entrants invigorate the industry. Mélanie offers insights into Ladurée's strategic collaborations, such as the partnership with Roland-Garros, which merge elegance and the French art of living, resulting in unique offerings like special macarons and bespoke packaging. Explore Ladurée's ambitious plans for international expansion and market adaptation, including targeted entries into South Korea, Singapore, and Hong Kong. The episode delves into the critical balance between maintaining brand integrity and adapting to local tastes, ensuring Ladurée's core values and standards of excellence resonate globally. Mélanie also underscores the significance of making luxury experiences inclusive, aiming to create a welcoming environment for a diverse customer base, thereby extending Ladurée's reach and appeal. Tune in now to learn more!

Discover a new episode from the Luxurynsight x Fashion Network podcast series, featuring an engaging conversation between Mélanie Carron and Olivier Guyot. This episode delves into the Paris Olympics 2024, where Mélanie shares how Ladurée is showcasing its expertise to visitors with a special "Paris 2024" souvenir collection and renovated flagship stores ready to welcome the world.Gain deep understanding of Ladurée's innovative approach to creating summer-inspired pastries with ingredients like ginger and lemon, reflecting energy and sunshine, aligning with the Olympic spirit. Mélanie also emphasizes the increasing importance of enhancing customer experiences, transforming airport waiting times and flagship store visits into moments of pleasure and discovery.The discussion also highlights the dynamic nature of the luxury food and hospitality sectors, where new market entrants invigorate the industry. Mélanie offers insights into Ladurée's strategic collaborations, such as the partnership with Roland-Garros, which merge elegance and the French art of living, resulting in unique offerings like special macarons and bespoke packaging.Explore Ladurée's ambitious plans for international expansion and market adaptation, including targeted entries into South Korea, Singapore, and Hong Kong. The episode delves into the critical balance between maintaining brand integrity and adapting to local tastes, ensuring Ladurée's core values and standards of excellence resonate globally.Mélanie also underscores the significance of making luxury experiences inclusive, aiming to create a welcoming environment for a diverse customer base, thereby extending Ladurée's reach and appeal. Tune in now to learn more!This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.

It's Friday and time for Ep. 202 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the importance of PPAI L.E.A.D and what it's like to advocate for the promotional products industry, discuss how Gemline has rebranded as a “public benefit corporation,” chat about how the NFL is going deeper into the world of streamed content, ponder whether a legendary metal band has tarnished their brand due to continual drama, and so much more! A HUGE thanks to our pals at BamBams who are ALWAYS changing the game. How about no set-up charges for variable data as an example? Head over to bambams.com to see this and other ways BamBams is always changing the game!

Have you ever found solace in music that speaks directly to your soul? George has and one the reasons why is today's incredible guest, Drew MacManus SATSANG. Today, we're diving deep into Drew's incredible journey, where his music has not only saved lives but profoundly impacted countless others.Tune in to learn…Why life's twists and turns can lead you down a transformative pathDrew's creative process, from riding the natural waves of inspiration to finding disciplined routines.How to trust your gut amidst doubts and haters.Bottom line? Trust your gut, stick to your guns, and let your creative freak flag fly. It's the secret sauce to unlocking your full potential as an artist.This episode will leave you fired up, inspired, and armed with the courage to trust your instincts and fearlessly chase your artistic dreams.— Immerse yourself into a room full of heart-centered entrepreneurs and unlock the tools, connection, and community needed to thrive in business and personal growth in 2024. Join us for Relationships Beat Algorithms Live on March 14th in Dallas Texas. CLICK HERE to get your ticket. —We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—Discover the transformative power with one of George's top 10 books "Stillness Is the Key" by Ryan Holiday. In our fast-paced world, this book serves as a personal guide to navigating life's chaos, finding meaning, and achieving excellence. Shop here

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico explains why forward thinking will make customers ambassadors for your brand.

For 130 years, Philips has been an essential part of our lives. Its main focus has been on improving consumer lives. It does so, not just through its resolve to be growth-oriented but also by investing heavily in the right kind of innovation, relevant to its consumers. Stepping into the New Year, the consumer goods giant - Versuni, unveiled a state-of-the-art manufacturing facility in Gujarat, India, promising over 1000 new jobs and a wave of cutting-edge products. To talk about the company's global and local - or rather Glocal approach - Mr. Henk S. de Jong, the Global CEO of Versuni joins host Deepti Ahuja in this episode of Mint Techcetra. From dynamic e-commerce strategies to the integration of AI wizardry into your favorite home appliances, tune in as they discuss Versuni's legacy, digital transformation, and its plans for expansion in the bustling Indian market. Find out what makes the fascinating landscape of consumer goods innovation tick!

Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast. About Mark Miller Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. Links from the Show Mark's big and small legacy brand examples — Wimbledon and their retractable roof) and Me & the Bees Lemonade. Is Patagonia actually a luxury brand? We discussed this on the show but here's an interesting piece from The Cut exploring this question further. Fun Fact: I chatted with Mark's Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy. What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville's Bluebird Cafe. Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Cultivate deep connections and focus on relationship-building to grow your business. Your brand consistency and authenticity will attract the right people who will become your biggest advocates. - Tiffany Neuman   Build a legacy brand that evolves with your business and leaves a lasting impact. Discover the deeper foundations of branding with Tiffany Neuman, as she reveals how to create consistency, connection, and a powerful personal style. But what happens when your brand doesn't align with your true self? Find out on this episode of the Styled For Life podcast...   In this episode, you will be able to: Recognize the critical importance of maintaining legacy branding for the sake of consistency. Identify the impact of personal taste in crafting a branding that cultivates enduring trust. Absorb techniques on cultivating deep relations in today's hyper-communicative, digital society. Explore how staying genuine and sticking to your principles contribute to self-improvement and impactful branding. Perceive how personal freedom contributes in erecting a triumphant enterprise.   Check out Tiffany's brand-new private podcast here.   Join the community for women entrepreneurs who are building deep connections and a personal style that reflects who they are and their values. We can't wait to welcome You inside the Style Squad

Menu Meet Our Trailblazers​ About Us Global Holistic Wealth Day Menu Podcast Personal Financial Identity Quiz Services Behind the Consultant … 8 Steps To Building a Timeless Brand Legacy (Including Building A Global Movement) Read More »

In this episode of the Holistic Wealth podcast with Keisha Blair, were exploring the essence of creating a lasting brand legacy (including building a global movement). For entrepreneurs and professionals, leaving a meaningful imprint on the world requires more than just financial success. It demands purpose, passion, and a profound understanding of the steps needed to build an enduring brand. A holistic wealth approach is key for building a lasting brand legacy because it goes beyond just financial prosperity and focuses on creating value and a positive impact in all aspects of business and life. In the NEW Holistic Wealth Expanded and Updated: 36 Life Lessons To Help You Recover From Disruption, Find Your Life Purpose and Achieve Financial Freedom, there are many strategies throughout to help you master the “Art of Building A Timeless Brand Legacy”. Tune in to listen to this episode of the Holistic Wealth podcast with Keisha Blair. Resources Mentioned In This Episode: Holistic Wealth (Expanded and Updated): 36 Life Lessons To Help You Recover From Disruption, Find Your Life Purpose and Achieve Financial Freedom. By Keisha Blair Holistic Wealth Personal Workbook by Keisha Blair The Certified Holistic WealthTM Consultant Program   Step 1: Define Your Mission/Purpose A holistic wealth approach encourages entrepreneurs to define a higher purpose for their brand beyond profits. When a brand's mission aligns with its customers' values, it establishes a deep emotional connection that fosters loyalty and long-term relationships. Start with your “story of self” and craft a message and narrative that aligns with your mission and purpose. At the heart of every great brand lies a clear and compelling purpose. Begin your journey by asking yourself, "Why does my brand exist? What difference do I want to make in people's lives?" Align your business goals with a higher purpose that transcends money. Your purpose will serve as the guiding star during challenging times, inspiring both your team and customers to rally behind your cause.   Step 2: Focus on Building Relationships While financial success is essential, building meaningful relationships are equally valuable. Cultivate a community around your brand by engaging with your audience on a personal level. Building genuine relationships fosters trust and loyalty, transforming customers into brand advocates.   Step 3: Embrace A Holistic Wealth Mindset & Consistency is Key Consistency is the glue that holds your brand together. From your visual identity to your messaging, ensure that every touchpoint reinforces your brand's essence. This consistency cultivates a sense of familiarity and reliability, making your brand a dependable presence in the lives of your audience.   Step 4: Craft Your Holistic Wealth Portfolio - Innovate and Evolve To create a lasting brand legacy, your Holistic Wealth Portfolio is key. Every entrepreneur and career professional should have a Holistic Wealth portfolio. The Institute on Holistic Wealth can help you craft a Holistic Wealth Portfolio that is unique to your business and career. It is also necessary to be willing to adapt and innovate. The world is constantly changing, and staying relevant requires an openness to new ideas and opportunities. Continuously assess your brand's relevance and make necessary adjustments to align with the evolving needs and desires of your customers. --- Support this podcast: https://podcasters.spotify.com/pod/show/keisha-blair/support

To create a brand with a lasting legacy, owners have to set and follow clear principles from the very beginning. Today's guest has continued to strengthen and grow their brand while maintaining those key principles. Today we're sitting down with Alex Ryan, President, CEO, and Chairman of The Duckhorn Portfolio, North America's premier luxury wine company, with 10 wineries, eight state-of-the-art wine-making facilities, seven tasting rooms, and over a thousand coveted acres of vineyard spanning 32 estate properties.Their wines are available throughout the US, on five continents, and in 50 plus countries around the world. Their stock trades under - not surprisingly - NAPA. Since 1988, Alex's visionary leadership has been instrumental in establishing and growing The Duckhorn portfolio from a modest 15,000 cases and a few million dollars in revenue to one of the most highly respected and fastest growing luxury wine companies in the world with multiple Appalachians brands, price points, and styles. Alex's story about moving to the region and rising through the ranks to his current position is so interesting, and it's safe to say Tom has been looking forward to this interview for months. Join him on this week's episode as he cracks a bottle of Duckhorn Three Palms Vineyard Merlot 2019 just for the occasion.Highlights: Alex's relationship with the Duckhorns (2:57) Alex's start in the business (4:24) The Duckhorn Portfolio brands and products (5:15) Alex's path to CEO (7:52) How being on the production side has influenced Alex's approach to business (8:06) What makes The Duckhorn Portfolio unique (9:58) The company's distribution strategies (11:37) Off-premise growth strategy (13:42) Innovation and incorporating modern technology into the business (15:01) The company's total addressable market, and going international (17:02) Growth investments (18:26) The executive team at The Duckhorn Portfolio (20:23) Company values, and brand legacy (22:18) How the brand makes and chooses their acquisitions (24:15) The impact of inflation and the current economy have on the business (25:29) Alex's proudest moments in his career (27:28) Wine recommendations from Alex (28:22) Links:ICR TwitterICR LinkedInICR WebsiteThe Duckhorn Portfolio on InstagramThe Duckhorn Portfolio on LinkedInThe Duckhorn Portfolio WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

Sir Joseph Foster is one of the world's foremost entrepreneurs and built Reebok from scratch to a $4 billion company. During the aerobics and running craze, Reebok was the #1 sportswear and shoe brand in the US and the world. In this episode, we cover how Reebok grew from almost zero to $1 billion in just five years, what made them successful and the constant barriers and hurdles Joe had to overcome over several decades. This is an incredible story of the grit and dedication to build a truly world-leading brand. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!  Instagrams Sequel stories: https://bit.ly/42eR4eu Gustaf: http://instagram.com/gltore Joe: http://instagram.com/reebokthefounder About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Topics: 00:00 Intro 02:37 An 87 year old's traveling schedule 04:59 Growing up during WW2 07:11 Joe's grandfather's shoemaking legacy 10:22 The world's first influencers (in 1920) 13:06 Supplying Premier League clubs and Olympians with shoes 17:04 The birth of Reebok 22:20 Joe's father's sad moment 25:50 The story behind the name Reebok 32:50 The struggle 35:26 Threats from Adidas 37:01 American Express Platinum 38:05 Sidejobs and sacrifices 41:50 Competing with Adidas and finding a new business model 44:40 11 years and 6 failures of entering America 49:15 Competing with Nike and Phil Knight 58:53 Dealing with rejection over several decades 01:04:20 Aerobics taking Reebok to $1 billion in less than 5 years 01:07:37 Keeping up operationally with $1 billion in demand 01:09:19 Joe's personal life during the years of crazy growth 01:11:18 Taking a step back from your life's work 01:15:49 Seeing the false story about how Reebok began 01:17:51 Reebok's future and going from $5 to $10 billion in retail 01:21:17 Have the sacrifices been worth it? 01:23:38 Joe's confessions 01:25:10 Advice to others with long-time struggling 01:27:25 Starting without any money Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Metaverse Matters Podcast, hosts Mike and Lauren are joined by master storyteller and innovator, Liz Suman, the Executive Editor and VP of Art, Editorial, and Web3 Projects at Playboy.Liz shares the evolution of Playboy as an iconic, global brand transitioning from print to digital alongside the explosive growth of Web3, creating an opportunity for Playboy to translate their fine art legacy and brand pillars into a new dimension. The move away from print opened a door to drive culture and reach new audiences in fresh ways, inspiring a series of successful Web3 projects via NFTs, the Rabbitar PFP project, and this year, a move toward the a “meta mansion” in Sandbox.Throughout this conversation, we touch on how to approach and launch successful projects, create value for legacy fandoms through NFTs, build communities, and map brand pillars to new experiences in the Metaverse. Liz shares how these projects create opportunities to collaborate with artists like slimesunday, whIsbe, blondish, and more.This was a great conversation with valuable tips and insights showcasing how Web3 can be used as innovative brand marketing. We're grateful to Liz for sharing so many earned lessons with our community. Congrats to Playboy on their 70th year, we're excited to see what you do next.Listening Notes0:00- 3:00 - Introduction and summary of the episode3:00- 7:30- Meet Liz! Her evolving role at Playboy and the transition from print to digital leading to inspiration to move into Web3.7:30- 11:10 - How Playboy approached Web3 and NFTs leading to their first project, launching through a fine art lens in collaboration with #slimesunday, results from the launch as their first big moment.11:10- 18:15 - The Rabbitar PFP and derivative project, extending brand IP via NFTs, how the project was received by Playboy fans, insights on community and the “Rabbitat”, extending community into virtual spaces like Sandbox18:15- 24:40- How to engage community via discord and other channels24:40- 30:40- The future roadmap for the Rabbitar project, “North Star” of building a Playboy mansion in the metaverse, mapping brand pillars to virtual worlds, and the upcoming launch in Sandbox30:40- 33:25- How Playboy thinks about collaborations33:25- 37:15- NFT Paris and upcoming events37:15-40:18- Liz shares tips for brands just getting started in the MetaverseLinksPebble Ventures: https://www.pebbleventures.comTwitter: https://twitter.com/MikeDeNunzioSFLinkedIn: https://www.linkedin.com/in/michaeldenunzio/Email: mike@pebbleventures.comLauren Fennema https://www.linkedin.com/in/lauren-fennema-0273994/Guest Links: Liz Suman, https://www.linkedin.com/in/elizabethsuman/

Legacy is a BIG (and sometimes) scary word. But it's one we would love to embrace for ourselves, both personally and in our business. In this episode, I chat with one of my best PR besties, Meghan Ely, all about how to set up your brand legacy; how it relates to you, your business and your vision. Meghan takes us through the ups and downs of what carving out a legacy can bring. So if you are feeling lost or just down-right stuck on how you can start to build on the legacy you want, this is the episode for you.   Topics Covered: Legacy is a big word What is a legacy as it relates to your career Tips for what you want your legacy to be How does leadership play a role? Idea's that damage What if you're not satisfied? We're all in charge of out own lives Your legacy

Is a personal brand built on actions or results? This week pro athlete and coach Pepper Johnson shares the stories that have built his reputation and created a legacy of success. Join me and Pepper as we discuss the childhood story that sealed his identity as “Pepper” Johnson, how he created a reputation for intimidation and playing hard on the field, the coaching styles that inspired him to “earn his belts,” and what it's like to win the Super Bowl as a coach and a player. Pepper also explores how the business of football has changed for both athletes and coaches, as well as some key advice for coaches looking to advance their careers.  About Pepper Johnson: Thomas "Pepper" Johnson is a retired NFL coach and NFL linebacker who played for 13 seasons in the NFL. He played the first seven years with the NY Giants where he won two Super Bowls. Pepper also played for the Cleveland Browns, the Detroit Lions, and the New York Jets. Post his playing career, Pepper started coaching with the New England Patriots where he spent 14 years with the organization, winning three Super Bowls. Pepper has also coached in the Alliance of American Football (AAF) and the XFL. Follow Pepper on Instagram: @pepj52 Follow Pepper on Twitter: @pepj52 IMG Academy Website: https://www.imgacademy.com/   Want to find your own way to Move the Ball toward your goals? Sign up for my FREE 5-Day Virtual Networking Bootcamp and create a game plan for growing your network: https://bit.ly/vntrainingcamp Connect with me on LinkedIn: https://www.linkedin.com/in/movetheball/ Buy the Move the Ball book: https://amz.run/5JR6 Follow me on Instagram: https://www.instagram.com/movetheball/ See omnystudio.com/listener for privacy information.

Special Interview: Diana Concoff Morgan MA, HHE https://www.facebook.com/WholeHeartMarketing Constance Woulard www.constancewoulard.com Would you like to be a a featured guest? https://www.coachtinaramsay.com/the-tina-ramsay-show Check out the special magazine feature: Look at the WYN Conferences Speakers Magazine: Interactive: https://coachtinaramsay.aflip.in/64a8e59001.html Standard: https://issuu.com/ctrenterprises/docs/ttrs --- Send in a voice message: https://anchor.fm/thetinaramsayshow/message Support this podcast: https://anchor.fm/thetinaramsayshow/support

Welcome to another episode of the Conscious Design and today we are going to be talking about how you can build brand legacy. Ian starts off by defining the term brand legacy and how it ties to launching a product. Ian then continues to talk about the importance to think about some long term goal and plan for it accordingly, but never expect for it to go smoothly. Ian continues to explain why brand narrative it is important for customers to understand your brand. Next Ian transitions to talking about impact and how you should not underestimate how much influence and impact you can truly have. Ian connects this theme with customer experience and talks about why it is a crucial part of the legacy. Ian ends the episode by explaining what CSR is and how does it tie in with creating a lasting legacy. ///////// Have a question you want us to answer? Submit your question for a chance to get a shoutout (don't forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/ ///////// Want to work with us? Connect with us about your project - https://www.petermanfirm.com/connect/ ///////// Learn about Ian Peterman's process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/ /////////

Are you in the digital marketing business? Do you find yourself still on the merry-go-round buying other people’s products and services and using those to market them when you can be investing on yourself and achieve so much more? Perhaps this is the time for your transformation. Don’t be afraid to invest in yourself and capitalize on your own abilities. In this episode of Marketing of the Day podcast, we have invited Gary B. Wright, an expert of digital market brand multimedia creation for personal and business brand identity. Learn opportunities for digital business on the internet, discover personal business branding tools, techniques and strategies, and digital brand self-investment expertise training before you start marketing your brand online. Join us as we take you to building your brand legacy online. You can contact him thru his email brand3member@gmail.com  

Author, Speaker and Coach Mitzi Perdue (the Mrs. Frank Perdue) shares memorable stories about the success of Frank Perdue and the Perdue brand despite taking on great risks and facing incredible odds.

Daphne Bicaise and her entire farming family were refugees from The Republic of Congo, rebuilding their family farm in the state of Texas with less than an acre of land.Daphne shares with us how they navigated rebuilding their farm, engaged customers through storytelling, and how they've established a multigenerational farm brand.Show Notes:https://www.agricolafamilyfarm.com/https://www.barn2door.com/resources

Legacy Church had a fresh vision with a new pastor to reach all 3 generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we discuss the process of how we went about creating the Legacy Church brand.

I keep refining my avatar and going in circles. My business is a physical product. Toffee which all kinds of people in all walks of life love. What I have now is that my business empowers people to celebrate relationships, communicate feelings, and create memories that feels better than me than I sell toffee . Janet, I love that.I love that you could also simplify and include toffee. If you don't mind me riffing a little bit for a little bit of feedback. Like, I help people create memories, through the taste of my toffee, and then you're like, that's like Willy Wonka level.Like you can play with that stuff. And then you're starting to anchor it in, because if you say that, like I help people create loving memories through the taste of my toffee will literally then when you package your toffee, you can write on the label intention. Or like, you know the instructions before you take your first bite. Set your intention.What is the loving memory you want to remember the moment you taste this, hit your tongue. And then you have this congruent customer journey all the way. Just remember the honest tea or the Snapple teas when you'd pop open the lid. What was under the lid? Affirmations. Manifestations.Snapple was harping on those neural pathways, understanding how human psychology worked. And they were literally like giving people another reason to talk about Snapple because people aren't going to be like, Oh, I love my ice tea. But remember, there's five reasons people share on social or in life, humor, credibility, controversy, education, or social status.Well, Snapple hit humor. They hit credibility, they hit education, and they hit social status. And sometimes controversy with what was printed on those labels. So now you go from somebody like, Oh my T's so great too. Did you know 98% of entrepreneurs over-complicate business because of this one thing? Where'd you learn that? Oh, bro, it was under my Snapple, ethical hijacking right there.So Janet, play with it a little bit. I love it. You could do all of them, right? Celebrate relationships, communicate feelings, create memories through. Delectable taste of my toffee. Or I'd pick the number one flavor and I would focus on that.So like just a rough example, I help people create loving memories through Brown butter toffee. Now you're like, hyper-focused. Now someone one of two options. They like Brown butter or they don't. If they do, you're in, you're like, how could I say no to that? Give me your Brown butter toffee. I want a loving memory right now. Your specific, if they don't, you can give them another flavor. But you can play with this, but play with that stuff. I love where you're come from.It's like we empower people to celebrate relationships, communicate feelings, and create memories. I would go, I would go on the. Communicate feelings and to create memories part, or I would make one for each of them. And then maybe you could go, and this is super meta. This is my crazy marketing brain going right now. You could have a, I help people celebrate relationships through the experience of biting my toffee.I help people communicate feelings by sharing their excitement through the flavor of my toffee. I help people create loving memories through the first taste of my Brown butter toffee. And then if you really got Metta, you could take your toffee and all of your different flavors. Maybe all of your wrapping was the same. And just a flavor name was there, but then maybe you put a prompt depending on the category for each one. So let's say you sold a sample pack of six. Six different flavors. Well, two would have the celebrate relationships. Two would have communicate feelings and two would have create memories and your prompt on your wrapper, who'd be like before you take your first bite, think about a relationship that you want to nurture in your life and send this or give this to that person and take a bite together.Now the creating relationships is like, I literally hand Tyler be like, bro, I love you. Let's eat this toffee together. And then you think about communicating feelings and they unwrap that when you're like, think about a person in your life that you love or that is special and what you would want to tell them, take a bite and then text them. And then create memories. Like, you could play with this. Like you could create, and I hope you don't mind. I'm just riffing on crazy ideas that I think are amazing. But it starting to give people the pieces that they want to deepen these relationships and using your toffee as the vessel, like literally using your toffee as the vessels, the social trigger and the memory. So I love it. I'm glad you're clear there. That's my silliness of my brain going nuts right now.So my share this to  your friends because it's super valuable to hear this conversation about somebody else's business, because it forces you to think about your business in different ways. Deep dive and listen to it through the filter of your own company or idea and write down the new creative ideas that come up for you. Try it out. And I can't wait to hear what you come up with and you better send them to me, post them in our Facebook group Relationship Beat Algorithms or send them to me in a messenger.

Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it's beer or insurance or financial services. He talks about creating a brand framework and how to balance the art and science when you're building your story. Check it out. Welcome to Marketing Upheaval.Rudy: Welcome to Marketing Upheaval. My guest is Ed Farley, the global brand strategist who has been head of branding for huge brands like United Way, Humana and Anheuser Busch and has managed brands that extend across the US and around the world. And we're going to talk about that and what it takes to do that. Well, thanks for joining me, Ed, really excited to have you on the podcast.Ed Farley: Hey, it's great to be here. Thanks.Rudy: So you've seen marketing from a big global point of view. And obviously, you've seen these brands evolve over time. Often we talk about what's changed in marketing. But there are some things that have to stay true in terms of branding. And given your your scope and your understanding of branding. What do you think some things are, some elements that ought not change in order to have a strong brand?Ed: It's an interesting question, because for industries, as you had mentioned, I constantly needed to walk around and in re-educate folks with whom I work on what is brand strategy, right? It's not branding, it's a strategy but doesn't need to change is the idea that you need a strategy to inform great work, great messaging, great consumer experience. And that's really all about a disciplined approach to create a brand strategy. And so what I would encourage everyone to do is think about how that strategy gets created and what kind of rigor and discipline goes into that strategy.Rudy: When you say, you have to maintain that rigor to go into brand strategy, what are the some of the steps to make that happen?Ed: A lot of people are talking about purpose-driven brand strategy. And that's important because reality of that is that in today's global marketplace, we've shifted from business to consumer marketing to consumer to business B to C to B to C to B. And so brands are now engaged in daily conversations with consumers who demand experiences on their own terms, and influence others to buy or not to buy. It has an impact on products and services and sales channel partners. And we've really got to remember that it all begins with a story, a story that has meaning and it resonates with audiences with whom you want to do business. You've got to establish the context of your brand strategy. And that requires some evaluation. The first type of evaluation that I would suggest is to understand your own perspective. Understand your own legacy, your history, get your stakeholder and leadership input into your brand strategy, understand your unified ambition, and your mission and vision and values....To see the rest of the transcript, images and show notes, visit: https://creativeouthouse.com/2019/12/11/ed-farley-global-brand-transformation-strategist/Support the show (http://www.creativeouthouse.com/our-work)

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristy Krueger, VP of Marketing at Revel Health about "two truths and a lie" behind a more human approach to building your brand's legacy. Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Marketing is a human driven mission, not a money-making endeavor. When you start by treating customers like humans, you will get better results not only for your company, but more importantly, for your customers as well.  Kristy Krueger is the lead marketer for Revel, a healthcare technology company that helps people to take better care of themselves using technology. She sits down with me to share what she's learned about customer experience dealing with customers who rely on her company's mission to help them through their most difficult struggles.  Here are Kristy's three marketing truths that can make you a better marketer today! Truth # 1: Live and breathe your brand promise. Truth 2: Treat Your customers like humans. Truth 3: Everyone in the company creates the customer experience.

Mark Miller, Chief Strategy Officer of Team One Advertising and award-winning author of "Legacy in the Making: Building A Long-Term Brand To Stand Out In A Short-Term World," joins Christie to share the secrets behind what it takes to build an inspirational, modern brand legacy. Forget simply celebrating tradition or heritage, modern brand legacies -- like Honest Company, Tiffany & Co., Wimbledon, Rolex, Samsung & more -- are the creators of a vital today and tomorrow.    Bonus: Mark & Christie discuss how listeners can identify their personal purpose and create their own legacy. Compelling for anyone looking to define the next steps in their life or career.  

Back with a healthy episode decoding the paradigm with blue pillar about the current state of America support the podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/19keys/message

After five years doing the #podcast, 200 podcast episodes and 150 videos on YouTube, this might be a good opportunity to republish some previous episodes of the show, schedule permitting. I am publishing #ThrowbackThursday episode featuring guests and conversations you haven’t heard in a while…. Like this one. These TBT episodes have been so much fun for me. It’s been like going through a box of family photos. Each conversation has special memories for me. and this one is very special. When you get a group like this on stage, talking about this topic as it relates to designers, you have me hooked and I think you will really enjoy this fun, smart and snarky conversation with some AMAZING individuals. This was originally recorded from the WestEdge #Design Fair in 2014 and I published it in 2 parts, episodes 28 and 29. It is called… Built to Last: Developing a Brand Legacy in the Design World Your brand identity is the single most important factor in building a distinctive, impactful, timeless business. Are you harnessing it to its full effect? This is how to set yourself apart in today’s fast-paced market and build a business of genuine integrity with impeccable products and services that stand the test of time according to some industry giants. Moderator and design icon Kathryn Ireland speaks with Russ Diamond, Martyn Lawrence Bullard, Thomas Lavin and Christopher Farr about brand, branding and design. Product lines and promotion. I forgot just how wonderful it is to hear this group go back and forth. Buckle up, it’s a fun ride… #Architecture #Design #Hollywood #WestEdgeDesignFair #ConvoByDesign If you like this episode of the podcast, and I hope that you do. Why not subscribe to the show? It’s easy, fast and free. Here’s the link to the show on a few different outlets: iTunes: https://itunes.apple.com/us/podcast/convo-by-design/id937267494?mt=2 TuneIn: https://tunein.com/podcasts/Arts--Culture/Convo-By-Design-p724759/ Player.FM https://player.fm/en/podcasts/convo-by-design #Design #Architecture #ConvoByDesign #InteriorDesign #Hollywood #Art #Food #HomeDecor #MartynLawrenceBullard #KatherynIreland Convo By Design - http://www.ConvoByDesign.com Convo By Design Podcast - https://itunes.apple.com/us/podcast/convo-by-design/id937267494?mt=2 Convo By Design YouTube Channel - https://www.youtube.com/channel/UCKLsQtysPpe_zFkIN4MoAfg

Learn how to use your personal brand to build and everlasting legacy.  Guest Angela Mayartis Johnson author of Brand Legacy: Make Your Mark heads a branding and marketing agency, that works with individuals, students and professional athletes to define their passions and design solutions that introduces their dreams to the world through vision refinement, education, industry trends research, creative strategic planning and implementation of tailored marketing initiatives - See more at: http://www.mayartis.com/website.html#sthash.YYAhRLO4.dpuf http://www.mayartis.com/website.html

Finding your niche isn't a matter of luck it's all about skill says Angela Mayartis Johnson. Author of "Brand Legacy: Make Your Mark".  During her interivew with Soy she will explain the many paths one can take to become well-known utlilizing familiar and unfamiliar resources. If you really want to find your niche, tune into the show.  For more information outside of this broadcast on Angela Mayartis Johnson, or to purchase your copy of the book visit www.mayartis.com.