Brand in Demand

In this episode of Founder Talk, Christoff Poppe, founder of Half of Eight and a Vistage Chair who works with CEOs across industries, breaks down why peer groups are becoming a non-negotiable advantage for top leaders today. He's in the room for the hardest conversations CEOs have: succession issues, hiring freezes, layoffs, stalled growth, shifting economies, AI disruption. And he's seen how peers uncover blindspots that no book, consultant, or board meeting ever will.Christoff explains why CEOs need people around them who challenge their assumptions, call out their patterns, and push them to lead with clarity even when the future is uncertain. He shares what he's learned guiding leadership teams, why nearly every strategic issue is actually a people issue, and how the right peer advisory group can prevent costly mistakes before they happen.We dig into the pressures CEOs feel but rarely talk about: decision fatigue, loneliness at the top, managing fear inside organizations, and the struggle to evolve when your company grows faster than you do. Christoff also reveals the three traits that determine whether a CEO thrives or stagnates and how peers accelerate that transformation.You'll learn:✅ Why CEOs need peers who will challenge, not comfort them✅ How peer groups expose blindspots you can't see on your own✅ Why isolation slows down decision-making and increases risk✅ What great leadership actually looks like in uncertain markets✅ How to lead through fear, hesitation, and rapid change✅ Why belonging, clarity, and accountability outperform raw strategy✅ How peer advisory groups help CEOs grow personally AND scale their companiesIf you're a CEO, founder, or executive searching “how do I scale smarter,” “why leadership feels lonely,” or “how to make better decisions in uncertain times,” this episode gives you the perspective you've been missing — the peer advantage every leader needs.Connect with Christoff:Guest LinkedIn: https://www.linkedin.com/in/christoffpoppe/Guest Website: https://www.halfofeight.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Guest Background00:13 Economic Uncertainty and CEO Confidence03:39 Impact of AI on Employment10:33 AI in Video Editing and Business Adaptation18:25 The Role of Vistage in CEO Development27:02 Personal Reflections on Business Growth33:32 Rethinking Business Success Metrics34:17 Legacy and Personal Fulfillment35:22 Generational Differences in Work Values36:35 Balancing Personal and Professional Goals37:29 Empowering Employees for Business Growth38:38 Navigating Business Succession Planning40:46 Pursuing Passion Over Profession51:15 The Rise of the Gig Economy55:55 Investing Beyond Your Business01:00:25 The Meaning Behind 'Half of Eight'

In this episode of Founder Talk, Alex Iannessa, founder of EnRoads Paving, shares the real story behind going from zero to eight figures in under four years. Alex breaks down how he took a side-door industry path, from laborer, to sales, to founder, and how he used relationships, reputation, and relentless consistency to build a national parking lot management company during a time when most businesses were slowing down.We get into the sacrifices no one sees:The 12-hour days.Moving back in with his parents.Losing relationships.Starting with nothing but a laptop, a cell phone, and blind trust from family investors.Alex also dives into the skilled trades crisis and why society pushed kids into college debt, how that narrative is breaking down, and why the next generation is rediscovering the opportunity and wealth inside blue-collar America. He explains how EnRoads found its competitive edge by bridging the gap between the boardroom and the jobsite, and why trust, humility, and showing up authentically beat any sales tactic.We talk through everything founders never say out loud, from outgrowing your personal life, to the hard choices that come with growth, to why the construction and education systems are fundamentally broken and ripe for innovation.You'll learn: ✅ How Alex grew EnRoads to eight figures in less than four years ✅ Why relationships, reputation, and character are true competitive advantages ✅ The sacrifices founders make (and what Alex would do differently) ✅ Why the skilled trades are booming again and why the narrative is shifting ✅ How AI will reshape construction and where the real opportunities are ✅ Why young founders should focus on resilience, not perfectionIf you've been searching “how to scale a business fast,” “what it really takes to build an eight-figure company,” or “is the skilled trades comeback real?” — this episode gives you the unfiltered truth.Connect with Alex Iannessa:Guest LinkedIn: https://www.linkedin.com/in/alexanderdiannessa/Guest Website: https://enroadspaving.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Guest Welcome00:06 Founding EnRoads Paving01:09 The Power of Networking02:06 Raising Capital and Building a Team02:52 Transitioning During COVID08:09 Balancing Personal and Professional Life10:33 Client Acquisition and Sales Strategy19:44 The Future of Skilled Trades26:38 Impact of AI on Skilled Trades27:59 Impact of AI on Skilled Trades28:45 AI in Office Operations29:34 AI in Podcast Production30:15 Challenges in the Construction Industry33:29 Private Equity in Skilled Trades35:40 Future Plans and Personal Goals52:25 The Importance of Resilience53:47 Conclusion and Contact Information

Zach Selch didn't start with a network, a brand, or a head start. He started in a trailer park, found sales early, and turned it into a billion-dollar career. Here's what founders can learn from that climb.Today, I sat down with Zach Selch, one of the world's top international sales leaders and a key driver behind more than $1 billion in revenue growth. But this conversation isn't about quick tactical wins or a step-by-step guide to landing deals overseas. It's about the mindset, discipline, and repeatable principles that took Zach from survival mode to elite sales performance at scale.Zach shares how discovering sales early became the lever that changed his life, and how he later turned grit into a structured way of selling built on clarity, trust, and consistency. We dig into what actually drives long-term revenue growth for founders. Not hacky scripts. Not personality. Not luck. Zach explains why sales is a learnable system, why founders stall when they treat it like a talent lottery, and how the best companies scale by building a sales machine their teams can run without them.International markets come up, but through a founder lens. Zach shows why companies fail when they expand without fundamentals, and why protecting pricing, aligning channels, and staying founder-involved early are what make any market work, domestic or global.His lessons come from selling in more than 130 countries, but the core message is universal. If you want a business that grows predictably, you need sales fundamentals that hold up anywhere.You'll learn: ✅ Why sales is a real vehicle for founder growth and upward mobility ✅ The mindset shift that separates hustlers from scalable operators ✅ Why global expansion only works when fundamentals are strong ✅ How founders become the bottleneck in early revenue ✅ Why pricing discipline and trust protect long-term scale ✅ How to build a repeatable sales system your team can run without you ✅ The long-game principles behind a billion-dollar sales careerIf you want to scale through strong sales fundamentals, not personality or luck, this episode is a masterclass in building the machine behind the wins.Connect with Zach SelchGuest LinkedIn: https://www.linkedin.com/in/international-sales-growth/Guest Website: https://www.globalsalesmentor.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Guest Background00:38 Early Life and Sales Beginnings02:27 Sales Skills and Founders06:46 Importance of Sales Experience08:15 Growing Up in Poverty27:19 Lessons from the Military31:00 Parental Influence and Personal Growth34:14 Advice and Overcoming Fear34:51 Overcoming Fear of Failure35:12 Empowering Manufacturing Workers37:03 The Evolution of Sales40:13 Mastering Discovery Calls43:12 The Art of Asking Questions01:00:55 Leveraging AI in Sales01:05:30 The Importance of Prospecting01:08:07 Conclusion and Contact Information

Most founders say they want a smarter team, but they keep handing their people training that makes them dumb.In this episode of Founder Talk, I sit down with Erin Huizenga, founder of Desk Light and author of Learning in the Wild, to break down how to build a team of relentless learners and why that is one of the fastest ways to grow a business.Erin shares why most workplace learning fails. It is punitive, boring, and designed like compliance instead of a real product. She argues that if your learning experience is not something employees want to come back to, you are not training a team, you are burning time. We talk about how to make learning craveable, human-centered, and designed for how adults actually learn.We also explore the real business upside. Better learning is not a “nice to have.” It is a growth engine. It drives retention, sharper execution, faster upskilling, and a culture where people keep improving even when you are not in the room. Erin outlines what a real learning ecosystem looks like, not a one-off course, but a system that links onboarding, micro-learning, mentorship, reflection, and real-world practice.Erin also explains how AI fits into this future. Not as a replacement for thinking, but as a “dance partner” that supports creativity and recall. The companies that win will be the ones who help their teams learn how to learn, not the ones who dump more content into a portal.You'll learn: ✅ Why most employee training does not work ✅ How to design learning people actually want ✅ What makes adults learn faster and retain more ✅ How learning culture drives retention and business scale ✅ How to build a learning ecosystem, not a checkbox program ✅ Where AI helps teams grow, and where it hurts ✅ Why “craveable learning” beats compliance every timeIf you want to scale without becoming the bottleneck, this episode is your blueprint. Building a team of relentless learners is not just about education. It is about building a company that keeps getting better on purpose.Connect with Erin Huezinga:Guest LinkedIn: https://www.linkedin.com/in/erinhuizenga/Guest Website: https://desklightlearning.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Background00:13 Recognition and Achievements01:05 Mission and Approach to Learning02:32 Cognitive Science and Learning Retention04:03 Pedagogy vs. Andragogy06:22 Challenges in the Education System12:22 Corporate Learning and Development15:40 Effective Learning Strategies26:57 The Importance of Curiosity29:58 The Struggle of Reading Too Many Books30:11 Curiosity and Asking Questions31:02 The Art of Genuine Conversations33:18 Creating a Learning Plan with No Budget36:27 Maximizing Learning with a Big Budget38:32 The Impact of AI on Learning46:39 Writing a Book: Process and Reflections51:44 Final Thoughts and Contact Information

Most founders obsess over growth, but few think about staying in business long enough to enjoy it.In this episode of Founder Talk, I sit down with Matt Sidman, founder of TEQWORKS, to uncover the real blueprint behind building a company that not only survives 24 years but also supports your life, your family, and your purpose along the way.Matt breaks down what actually keeps a business alive: values, consistency, humility, and the discipline to grow slow instead of burning bright and burning out. He shares the full arc of his journey, from launching TEQWORKS with his father, to almost losing the company when the culture shifted, to rebuilding it with intention when he realized it no longer reflected who they were.We dig into the uncomfortable truths founders rarely talk about: identity, ego, control, fear, reinvention, and the moments that force you to choose between the business you want and the life you want to live. Matt talks openly about how “Never miss a moment” became the philosophy that shaped both his company and his family and why those moments became his real metric for success.You'll learn: ✅ What actually keeps a business alive for 24 years ✅ How to reset your company when it drifts off course ✅ Why empathy and heart outperform hustle and ego ✅ How to build a business that supports your life, not consumes it ✅ Why slowing down can be the most strategic move you make ✅ How to become a leader people want to follow for decadesIf you want to know what it really takes to last through recessions, reinventions, and the pressure to always grow faster, this conversation is a masterclass in longevity, leadership, and building a business that puts life first.Connect with Matthew SidmanGuest LinkedIn: https://www.linkedin.com/in/mattsidman/Guest Website: https://www.teqworks.com/author/mattteqworks-com/Get Involved Random Acts Matter: https://www.randomactsmatter.com/CASA Kane County: https://casakanecounty.org/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Greetings00:07 Community Impact and Non-Profit Involvement01:34 Personal Reflections on Community Service04:46 The Origin of Tech Works06:53 The Journey of Building a Business14:06 Balancing Family and Business20:57 The Importance of Relationships in Business28:26 Reflecting on Business Growth and Future Plans29:23 Reflecting on Organizational Values29:46 Rediscovering Old Strategies30:58 Implementing Core Values31:44 Facing Tough Decisions33:54 Family Discussions and Future Plans34:41 Personal Motivations and Community Impact42:06 Embracing Change and Seeking Help45:34 Client Relationships and Retention48:57 AI in the Tech Industry58:37 Investing Outside the Business01:00:54 Lessons from Fatherhood01:04:33 Conclusion and Contact Information

Most founders dream about the day they can finally “retire.” But what happens when you actually get there, and it's not what you thought it would be?In this episode of Founder Talk, Dr. Rajeev Khanna, a former sports medicine physician who built and sold a thriving medical practice, shares how stepping away from work left him feeling restless, unfulfilled, and without purpose. After decades of treating athletes and employees across 700 companies, retirement hit harder than he expected until he found his next mission.Instead of coasting, Dr. Khanna came back to build CompCore Pro, a software company that helps businesses save millions by fixing the broken workers' compensation system. His company acts as a bridge between doctors, employers, and insurance carriers; cutting delays, improving patient outcomes, and ensuring injured employees get the right care faster and more affordably.We dive into how he turned boredom into a billion-dollar problem to solve, why the healthcare system is collapsing under middlemen, and how staying curious and purpose-driven is the real antidote to burnout.Dr. Khanna also breaks down the state of American health, from our sedentary lifestyles to the rise of convenience culture, and what both founders and everyday people can do to reverse it.You'll learn: ✅ Why chasing retirement can leave you emptier than you expect ✅ How to rebuild purpose after “success” ✅ What's broken in America's healthcare system (and how he's fixing it) ✅ How CompCore Pro is helping companies cut costs and care for employees faster ✅ Why curiosity and contribution matter more than comfortIf you've been searching “what to do after selling your business,” “how to find purpose after success,” or “why retirement isn't what it seems,” this episode delivers the truth. Because for some founders, freedom isn't the finish line — it's the start of what's next.Connect with Rajeev Khanna, M.D.Guest LinkedIn: https://www.linkedin.com/in/rajeev-khannamd/Guest Website: https://compcorepro.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Guest Background01:23 The Importance of Preventative Health06:32 Challenges in Modern Healthcare12:55 Impact of Technology on Health16:48 Athletes and Optimal Health28:46 Advancements in Medical Treatments31:41 Exploring the Role of AI in Healthcare32:11 Journey from Practice to Retirement33:55 Challenges and Realizations in Retirement35:29 Founding Comp Core Pro37:11 Improving Workers' Compensation with Software42:06 Navigating the Healthcare System's Flaws57:28 The Future of Comp Core Pro and Personal Reflections

Most founders talk about scaling their businesses — but few talk about the hidden cost their body, mind, and family pay along the way.In this episode of Founder Talk, I sit down with Magdalena Wrobel to uncover what it really takes to build a business without breaking yourself in the process.Magdalena shares her journey of stepping away from the corporate grind to design a life and career built around wellness, flexibility, and presence. She opens up about the moment she realized her pace wasn't sustainable, why she transitioned into consulting, and how moving her family to a farm in Wisconsin completely transformed their health, learning, and rhythm.We also dig deep into the founder wellness gap:why sitting is destroying your longevity, why walking is more powerful than most think, and how simple posture and movement habits can save you from years of pain, fatigue, or burnout. She breaks down the reality of modern work, from the endless Zoom calls, screen fatigue, to the poor ergonomics, and explains the small daily shifts that protect your body while keeping your business moving forward.Magdalena also talks about raising resilient kids in a hyper-digital world. She shares why her children aren't allowed to rely on AI, why foundational thinking still matters, and why she believes mental strength will be the defining skill of the next generation.You'll learn:✅ How to build a business without burning out your body✅ Why posture and movement are performance multipliers✅ How small ergonomic changes protect long-term health✅ What real-world learning on a farm teaches kids that school can't✅ How to redesign your lifestyle to support family and founder freedom✅ Why boundaries around tech and devices matter more than everIf you're trying to build a company and a life that can actually last, this episode will change how you think about success, energy, parenting, and the daily habits that keep entrepreneurs performing at their highest level.Connect with Magdalena WrobelGuest Linkedin: https://www.linkedin.com/in/magdalenawrobelmontes/Guest Website: https://imindeveryday.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction to Magdalena Wrobel00:13 Diverse Business Ventures01:04 Corporate Wellness Journey01:59 Defining Corporate Wellness03:06 Workplace Wellness Strategies13:03 Massage Therapy Benefits20:06 Business Consulting Beginnings26:01 Crypto and Financial Insights36:03 Real Estate in El Salvador38:02 A Life-Changing Trip to El Salvador39:25 Building a Dream Home Abroad43:53 Transitioning to Farm Life45:01 Homeschooling and Family Dynamics45:29 The Realities of Farm Life56:32 Entrepreneurial Spirit and Risk-Taking01:01:19 Investing in Mental Wellness01:08:38 The Impact of AI and Technology01:12:27 Conclusion and Final Thoughts

Most teams move fast, thinking more speed means more sales. But in the rush, they lose the big deals: the ones that actually grow the business.In this episode of Founder Talk, I sit down with Howard Fisher, founder of Hantarra, to talk about why the best sales strategy isn't about more calls, more pressure, or more speed. Rather it's about slowing down. Howard shares how founders can rethink growth by focusing on process, patience, and profit instead of constant hustle.We dive into the dangers of rushing deals, the real reason most companies don't understand sales, and how slowing down can actually accelerate your results. From aligning marketing, sales, and operations into one “business development ecosystem,” to using AI the right way, Howard breaks down what it takes to build a sales culture that lasts.You'll learn: ✅ Why “slowing down to speed up” is the key to sustainable sales ✅ The biggest mistake founders make when scaling their teams ✅ How to fix broken sales processes that kill profit ✅ Why most business owners misunderstand sales ✅ How to build a growth system that actually worksIf you've been searching “how to scale sales,” “why my sales team isn't closing,” or “how to fix broken sales systems,” this episode will shift the way you think about growth.Connect with Howard FisherGuest LinkedIn: linkedin.com/in/howardfisherchicagoGuest Website: https://salesxceleration.bullseyelocations.com/salesxceleration/advisors/howard-fisher/33796644If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Guest Welcome00:27 The Art of Selling: 'Sell Me This Pen'02:30 Qualifying Potential Buyers04:19 Celebrating Mini Wins in Sales07:15 Challenges in Sales and Business Growth11:22 Understanding Sales Misconceptions13:56 The Business Development Ecosystem25:05 The Importance of Go-To-Market Strategy29:59 The Evolution of Sales37:47 The Impact of Content on Sales Conversations38:28 Changes in Sales Dynamics Post-COVID39:18 The Debate: In-Person vs. Video Meetings40:15 The Shift in Entertainment Budgets41:09 The Effectiveness of Cold Calling42:21 Building a Business Development Ecosystem44:46 The Importance of Networking49:04 Measuring Marketing Success56:14 The Role of AI in Sales01:06:32 Navigating Sales Metrics and Proposals01:08:08 The Power of Open-Ended Questions01:08:51 Handling Objections and Pricing Negotiations01:18:48 Transitioning from Law to Sales01:21:24 Building a Business and Networking01:33:57 Leveraging Assessments and Adding Value01:35:25 Conclusion and Contact Information

The 9–5 workday is disappearing. Faster than most people think.In this episode of Founder Talk, I sit down with Brian Horwath and Arben Koliqi, founders of Blackrock Innovations, to talk about the future of work — and why traditional jobs are on the decline as AI and the gig economy take over.We dig into how technology, COVID, and remote work have completely rewritten what “a job” even means. From freelancers replacing full-time roles to AI reshaping how we measure productivity, this conversation explores how the global workforce is shifting from hours worked to value delivered.Brian and Arben also share why they believe 2034 will mark the official death of the 9–5, what skills will actually matter in the new economy, and how founders can prepare their businesses for a world where agility, creativity, and results matter more than time spent behind a desk.You'll learn: ✅ Why the 9–5 model is already breaking down ✅ How AI and automation will reshape jobs faster than anyone expects ✅ The difference between outsourcing, offshoring, and freelancing and why it matters ✅ How to stay relevant in a world that pays for outcomes, not effort ✅ Why the future belongs to creators, problem solvers, and specialistsIf you've been wondering “is the 9–5 really over?” or “how do I stay relevant in the AI era?” — this episode is your roadmap to what's coming next.Connect with Brian Horwath and Arben KoliqiGuest LinkedIn: https://www.linkedin.com/in/brian-horwath-a5a3b11/Guest LinkedIn: https://www.linkedin.com/in/arbenkoliqi/Guest Website: https://www.blackrockinnovations.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa Timecodes00:00 Introduction and Guest Introduction00:09 Overview of BlackRock Innovations01:12 The Gig Economy: Current Trends and Future Projections03:48 Impact of COVID-19 on Remote Work08:31 The Future of the 9-to-5 Job20:35 Outsourcing vs. Offshoring: Key Differences26:43 Challenges in Video Editing and Outsourcing31:02 Curating Clips for Different Platforms31:38 Starting with Internal Networks for Talent32:04 Challenges of Freelancing and Building Confidence32:47 Lever's Approach to Tracking Proficiencies33:20 Flaws in the Resume Process34:41 Understanding and Capturing Proficiencies36:24 Lever's Role in the Gig Economy39:03 Blockchain and Financial Disruption39:36 Lever's Global Resource Management41:01 Challenges in Project and Resource Management42:55 Development and Future of Lever47:30 Founders' Journey and Software Development56:52 Conclusion and Contact Information

In this episode of Founder Talk, Jason Krantz, founder of Strategy Titan and Labor Titan, pulls back the curtain on what's actually happening in the world of technology, education, and work. Jason's built companies that live at the intersection of data science, human behavior, and business strategy — and he's not afraid to call out the hype.You'll learn: ✅ Why most AI pilots fail before they start ✅ How to spot the difference between hype and innovation ✅ Why the education system is built to serve itself, not its students ✅ What skills, mindsets, and strategies will still win in an AI-driven world ✅ How to future-proof your business and career by thinking differentlyIf you've been wondering “is AI a bubble?” “is college still worth it?” or “how will automation change my job?” — this episode will open your eyes. It's not fear-mongering. It's the truth about where we're headed — and how to lead when everything changes.Connect with Jason KrantzGuest LinkedIn: https://www.linkedin.com/in/jasonkrantz/Guest Website: https://www.strategytitan.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction and Guest Welcome00:24 Discussing AI Pilot Failures01:08 Importance of Data Quality in AI02:07 Challenges in AI Implementation06:16 Advice for AI Startups06:53 AI and the Startup Journey08:29 The AI Bubble and Market Trends12:57 Crypto and Digital Currencies29:39 The Future of Coding with AI31:21 The Importance of Learning to Code32:03 Career Prospects in a Rapidly Changing Market32:53 Critical Thinking and Creativity in the Age of AI33:45 The Value and ROI of College Education36:28 The Misconceptions About Trade Jobs44:00 Winning the Battle for Talent in the Workforce48:48 The Future of Work with AI and Automation54:30 The Role of Purpose and Community in Work58:40 Conclusion and Final Thoughts

In this episode of Founder Talk, I sit down with Brian Smith, founder of IA Business Advisors, to talk about the myth of hypergrowth — and why the best founders know when to slow down. Brian's company just landed on the Inc. 5000 list of fastest-growing companies, and he shares exactly what it took to get there after nearly 30 years in business.We dig into what founders get wrong about scaling, the hidden dangers of growing too fast, and how “intentional growth” beats “blind speed” every single time. Brian also shares his journey through burnout, ego, and the lessons that reshaped how he leads — in business and at home.This one's not just about revenue. It's about building a life and company that actually last.You'll learn:✅ The difference between growth and scaling (and why it matters)✅ How companies go bankrupt trying to grow too fast✅ Why slowing down is often the fastest way to scale✅ How transparency with your team and family creates long-term success✅ Why ego kills leadership — and how to lead with intentionalityIf you've been searching “how to scale your business,” “how to avoid burnout as a founder,” or “how to build a company that lasts,” this episode will shift the way you think about growth.Connect with Brian SmithGuest LinkedIn: https://www.linkedin.com/in/influenceauthor/Guest Website: https://iabusinessadvisors.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.comWant a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIaTimecodes00:00 Introduction00:24 Secrets to Making the Inc. 5000 List02:21 Growth vs. Scaling Explained03:59 Challenges of Rapid Scaling08:01 Building a Strong Foundation10:33 Leveraging Contractors for Growth22:19 Client Relationships and Retention28:17 The Monthly Retainer Model Debate28:25 The Importance of Data in Business29:21 Reflections on Early Entrepreneurship29:54 Understanding and Managing Ego31:12 The Value of Intentionality32:12 A Pivotal Year: 200434:27 Balancing Family and Business40:58 Navigating Economic Challenges47:57 The Role of AI in Consulting53:15 Advice for Founders55:28 Rapid Fire Questions56:27 Conclusion and Final Thoughts

America seems to be more divided than ever before. But why is that? Is it because of leadership? or algorithms? or social media? In this episode of Founder Talk, I sit down with Mike Nellis, founder of Authentic and creator of the viral Substack Endless Urgency, to dig into how technology, money, and incentives are shaping modern politics — and what's really broken about the system. Mike shares his journey from working on the Obama campaign to raising over a billion dollars online through digital organizing and political fundraising.We don't just talk about politics. We challenge it. Mike believes algorithms and billionaires are driving division, but I push back on whether that's the full story. We get into how personal responsibility, leadership, and culture play a bigger role than most people want to admit.We also dive into why campaigns treat voters like ATMs, how Obama and Trump both understood timing and authenticity better than anyone, and what founders can learn from the most successful (and chaotic) campaigns in history.You'll learn: ✅ Why political fundraising feels broken — and what it reveals about business incentives ✅ The role algorithms play in shaping culture, and where accountability really belongs ✅ Why building trust beats chasing outrage in both politics and business ✅ How to lead through division, pressure, and public scrutiny ✅ What founders can learn from political campaigns about storytelling, timing, and convictionIf you've been searching “how social media shapes politics,” “why America feels divided,” or “the business of political fundraising,” this episode gives you the unfiltered truth — no spin, no talking points.Connect with Mike Guest LinkedIn: https://www.linkedin.com/in/mikenellis/Guest Website: https://endlessurgency.com/Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa If you are a B2B company that wants to build your own in-house content operation instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction to Mike Nellis01:09 Mike's Early Political Journey02:27 Building Authentic and Entrepreneurial Insights03:40 Challenges and Successes in Entrepreneurship06:20 Political Fundraising and Campaign Strategies09:05 The Role of Social Media in Politics20:08 The Impact of Algorithms and Media on Society28:34 Grievances and Lack of Leadership28:51 The Role of Social Media29:50 Incentive Structures and Citizenship32:17 Media and Characterization35:50 Political Landscape and Predictions49:12 Challenges Facing Young Men53:53 Entrepreneurial Journey and Misconceptions54:19 Discussion on US Debt and Economic Policies55:21 Good Debt vs. Bad Debt56:58 Entrepreneurial Challenges and Statistics58:20 Political Impressions and Humor01:03:38 Chicago's Crime and Safety Issues01:11:34 Political Landscape and Future Prospects01:14:25 Building a Media Company and Final Thoughts

Most companies think brand is just a logo, tagline, or color palette. The truth? That's design. Brand is who you are, how you show up, and why people choose you over everyone else. And if you don't define it, you'll blend into the noise, competing only on price.In this episode of Founder Talk, I sit down with Jason Vana, brand strategist and founder of SHFT, to unpack what brand really means and why “playing it safe” is the fastest way to kill growth. Jason explains why caring more isn't a differentiator, why “being the best” is an empty claim, and how to uncover the uniqueness in your business that truly makes you stand out.We dive into the harsh realities of LinkedIn's algorithm shift, why AI will never replace real brand strategy, and why too many entrepreneurs mistake vulnerability for authenticity. Jason also shares why building a brand is actually building a business strategy, one rooted in knowing who you are, what makes you different, and what kind of company you want to run.You'll learn:✅ Why “professional” industry jargon kills authenticity and trust✅ How to find the differentiator you don't even realize you have✅ Why brand flows through every part of your business — not just marketing✅ The danger of chasing followers or playing it safe✅ How to brand a “boring” business in a way that excites customersIf you've been searching “how to build a brand,” “brand strategy for founders,” or “how to stand out in a crowded market,” this episode delivers the no-fluff truth.Connect with JasonGuest LinkedIn: https://www.linkedin.com/in/jasonvana/Guest Website: https://shft.agency/Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free)https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction and Podcast Beginnings00:40 Meet Jason Vanna: Brand Strategist01:12 The Importance of Branding03:16 AI in Branding and Marketing04:56 The Value of Authentic Content Creation07:34 Taking Breaks and Reflecting on Content Strategy13:02 Challenges with LinkedIn's Algorithm15:59 Adapting Marketing Strategies33:58 Embracing Your Brand Identity36:03 Breaking Industry Norms36:33 Finding Your Authentic Voice38:06 Consistency in Communication38:53 The Importance of Authenticity39:48 Building a Personal Brand43:02 The Pitfalls of Chasing Followers44:32 Gary V's Content Strategy50:11 Defining Your Business Goals56:09 Creating an Exciting Brand01:01:11 Positioning Your Brand Differently01:08:08 Reflecting on Personal and Business Growth01:13:57 Conclusion and Contact Information

Most founders think they have a “people problem” or a “process problem.” The truth? It's almost always both. Without clear systems, people get frustrated. Without empowered people, processes get ignored. And now with AI and automation accelerating, the stakes are higher than ever.In this episode of Founder Talk, Ryan Weiss, founder of EPS Optics, shares how he helps companies streamline workstreams, align teams, and prepare for a future where AI is rapidly reshaping jobs. From diagnosing broken processes to balancing structure with creativity, Ryan explains why the companies that win are the ones who combine people and process to create real impact.We dive into how poor order entry created billing chaos at one client, why “healthy conflict” is essential for accountability, and what happens when you let blind spots hold your business back. Ryan also shares his journey from building a lawn care company at 15, to living in the Philippines and building outsourcing teams, to writing Optics, his Amazon bestselling book on process and perception.You'll learn:✅ Why most business frustrations come from missing processes or ignored systems✅ How to balance creativity with structure in your team✅ Why AI will replace many jobs and how to adapt before it happens✅ The SIPOC framework (Suppliers, Inputs, Process, Outputs, Customers) that transforms workflows✅ Why the future belongs to leaders who impact people, not just profitsIf you've been searching “how to fix broken processes,” “people vs. process in business,” or “how AI will impact jobs,” this episode gives you the no-fluff truth.Connect with RyanGuest LinkedIn: https://www.linkedin.com/in/ryancweiss/Guest Website: https://learnmore.epsoptics.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction and Name Pronunciation00:12 German Heritage and Pronunciation Variations00:54 The Importance of Process in Business03:49 Balancing Process and Creativity06:59 Diagnosing and Solving Process Issues19:03 The Role of External Experts31:32 Living and Working in the Philippines34:16 The Future of Customer Service and AI34:38 AI Replacing Jobs: The Future of Work35:22 Streamlining Business Operations36:01 Preparing for Automation and AI37:40 Impact of AI on Computer Science Careers38:39 Adapting to Technological Changes43:36 The Importance of Mindset in Career Evolution49:14 Writing a Book: Process and Benefits56:09 Building a Business and Making an Impact59:55 Connecting and Growing Through Relationships

Most founders quit creating content too early. They get frustrated when posts flop, blame the algorithm, and let ego get in the way. The truth? Building a personal brand takes patience, self-awareness, and the willingness to look bad before you get good.Today, I sit down with Jared Gibson, co-founder of Outworks, to unpack the reality of building on LinkedIn in 2024. From why video content still matters even if reach is down, to how to send DMs that don't make prospects roll their eyes, Jared shares the no-fluff playbook for building trust and winning clients online.We dive into why executives are still scared to get on camera, how thought leader ads really work, and why the comparison game destroys more founders than it helps. Jared also shares what it's like scaling Outworks, hitting plateaus, and pushing through the mental challenges every entrepreneur faces.You'll learn:✅ Why ego is the enemy of building your personal brand✅ How to create content that enters the conversation in your buyer's head✅ Why video is still the fastest way to build trust (even if reach is down)✅ The right way to use DMs without sounding like a spam bot✅ How to survive the inevitable plateaus of entrepreneurshipIf you've been searching “how to build a personal brand on LinkedIn,” “why my LinkedIn content isn't working,” or “authentic LinkedIn strategy for founders,” this episode delivers the raw truth.Connect with JaredGuest LinkedIn: https://www.linkedin.com/in/jaredoutworksGuest Website: https://www.outworks.io/ If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction to Jaron Gibson and His Journey00:18 Transition to Entrepreneurship00:34 Building a Personal Brand on LinkedIn01:08 Founding Outworks and Its Mission01:44 Challenges and Strategies in Sales04:19 The Importance of Personal Branding05:08 LinkedIn's Changing Landscape06:40 Effective Content Strategies for LinkedIn10:03 The Role of Video in Personal Branding27:50 LinkedIn Outreach and DM Strategies37:12 LinkedIn Thought Leader Ads40:01 The Power of Paid and Organic Marketing40:57 Leveraging Thought Leader Ads41:12 Creating Specific Content for Target Audiences41:38 The Benefits of Profile Views and Connection Requests41:58 Building a Network with Thought Leader Ads42:12 The Value of Organic Content43:09 Being the Content: Authenticity in Marketing43:39 Repurposing Content for Multiple Platforms44:51 Coaching Clients on Content Creation45:37 Balancing Personal and Professional Content48:36 Overcoming the Fear of Video Content49:29 The Importance of Authenticity in Content59:47 The Scarcity Mentality in Social Media01:01:02 Taking Time Off from Social Media01:04:41 The Journey of Entrepreneurship01:12:31 In-House Marketing vs. Outsourcing01:17:17 Conclusion and Final Thoughts

Most people think of autonomous vehicles as futuristic cars on city streets. But what if the real disruption starts in your backyard; with machines that mow the lawn better than humans can?In this episode of Founder Talk, I sit down with Ilya Sagalovich, founder of Havenshine, a company building autonomous and semi-autonomous commercial mowers. We dive into how off-road autonomy works, why it's actually harder than self-driving cars, and the ethical and safety questions that come with building machines people can “play chicken” with.Ilya shares how he went from tinkering with prototypes in his garage to building a venture-backed company, why lawn care was the perfect entry point for autonomy, and what this wave of AI-powered machines means for jobs, businesses, and society. From path planning and safety kill switches to customer adoption and investor dynamics, this is the unfiltered founder story behind a technology most of us haven't even considered yet.You'll learn:✅ Why off-road autonomy is often harder than self-driving cars✅ How semi-autonomous “flock” mowers let one person do the work of many✅ The safety and ethics challenges of deploying autonomous machines in public✅ Why adoption depends on cost, regulation, and cultural mindset✅ How AI and autonomy will reshape not just lawn care, but the future of workIf you've been searching “future of autonomous technology,” “AI in landscaping,” or “how AI is changing jobs,” this conversation will open your eyes to what's coming next.Connect with IlyaGuest LinkedIn URL: https://www.linkedin.com/in/ilya-sagalovich-29733bbb/Guest Website: https://www.havenshine.comIf you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction to Autonomous and AI Innovations00:07 Exploring Autonomous Landscaping Equipment02:45 The Journey of Waymo and Autonomous Vehicles10:06 Ethics and Safety in Autonomous Driving19:39 Challenges and Real-World Testing23:10 Customer Reactions and Business Impact30:03 Founding the Autonomous Mowing Company33:33 Understanding the Product: Hardware and Software33:54 Pitching to Manufacturers35:04 Customer Base and Business Model36:16 Future of Autonomous Lawn Mowing40:13 Impact of Autonomous Technology on Jobs45:00 AI and Human Jobs: Ethical Considerations57:04 Challenges and Vision for the Future01:01:06 Advice for New Entrepreneurs01:02:14 Conclusion and Contact Information

Most founders end up trapped in their own business. They're the bottleneck, still responsible for sales, still putting out fires, still working in the business instead of on it.In this episode of Founder Talk, I sit down with Keith Seebeck, founder of Eskaygee, to break down how entrepreneurs can create businesses that run without them. Keith shares his journey from EOS integrator to Pinnacle Guide, why most owners struggle to delegate, and how building the right leadership team is the only way to scale beyond survival.We dive into the hard truths about letting go, why loyalty to the wrong people can hold you back, and the tactical systems that actually turn chaos into control. Keith also unpacks the Pinnacle framework (People, Purpose, Playbooks, Performance, Profit) and why companies that don't master these five pillars rarely break past $5M in revenue.You'll learn:✅ Why most founders get stuck as the bottleneck in their business✅ How to build a leadership team that actually runs without you✅ The culture shifts that turn unproductive meetings into growth drivers✅ Why playbooks and processes are your insurance policy against chaos✅ How accountability transforms both leadership teams and company performanceIf you've been searching “how to scale my business without burning out,” “how to build a leadership team that runs without me,” or “Pinnacle vs. EOS for entrepreneurs,” this episode delivers the practical, no-fluff truth.Connect with KeithGuest LinkedIn URL: https://www.linkedin.com/in/keith-seebeck-168b3/Guest Website: https://www.eskaygee.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction to Business Coaching01:08 Understanding EOS and Pinnacle03:01 Challenges Faced by Business Owners06:11 Delegation and Team Building12:44 The Importance of Company Culture14:41 Transition from EOS to Pinnacle21:21 Building a Vision and Playbooks30:02 The Importance of Regularly Reviewing Playbooks30:37 Optimizing Processes with External Help31:08 The Challenge of Documenting Processes34:01 The Value of Effective Meetings35:17 Implementing Accountability in Leadership38:22 The Role of Rocks in Achieving Goals47:28 The Impact of AI on Consulting and Coaching53:21 Advice for Entrepreneurs and Business Owners58:00 Final Thoughts and Resources

What happens when a former Army Ranger decides to take on the future of logistics? Ryan Walsh, founder and CEO of Valqari, shares the raw truth of building a company that designs universal drone delivery infrastructure.From securing patents to fighting through regulations, Ryan reveals the behind-the-scenes lessons of turning a sci-fi vision into a business reality.We dig into what the world will look like when drones deliver everything from prescriptions to auto parts, why focusing on medical delivery first was the hardest but smartest move, and how Ryan bootstrapped his way through millions in patents before investors came on board.Ryan also opens up about his Army Ranger days, the grit it takes to survive the lows of entrepreneurship, and the one thing founders can't afford to compromise: integrity.You'll learn:✅ How drone delivery is already transforming industries like healthcare and logistics✅ Why regulations (not tech) are the biggest barrier to scaling innovation✅ The founder's struggle of niching down when your product can serve everyone✅ How military discipline and resilience directly transfer to entrepreneurship✅ Why protecting your integrity and network is the ultimate founder advantageIf you're an entrepreneur, aspiring founder, or simply someone fascinated by the future of logistics and innovation, this conversation is for you. Perfect for anyone searching “best entrepreneur podcast for authentic founder stories” or “podcasts on startup struggles and real lessons.”Connect with RyanGuest LinkedIn URL: https://www.linkedin.com/in/ryan--walsh/Guest Website: https://www.valqari.com/If you're a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with AI-powered content systems and processes. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes0:00 Introduction and Background9:39 Military Experience and Training19:26 Starting the Business29:57 Combat Experience and Lessons40:42 Company Growth and Future

In this episode, I sit down with Frank Ziede, CEO of Common Ground Consulting, who's trained global brands like Tesla, BMW, and Rolls-Royce on how to deliver world-class customer experiences. From his start in retail at 19 to becoming a trusted consultant for some of the world's most prestigious companies, Frank reveals why the real differentiator isn't the product, but rather it's the people behind it.We explore what it takes to create employees who live the brand, how to design experiences that feel personal and unforgettable, and why emotional intelligence is more valuable than ever in the age of AI. Frank also shares hard-earned lessons on leadership, gratitude, and building trust that keeps customers and employees coming back.You'll learn:✅ How Frank Ziede went from retail at 19 to training Tesla, BMW, and Rolls-Royce on customer experience✅ Why the human side of business matters more than features or price✅ Practical ways to create memorable, personalized experiences that turn customers into loyal advocates✅ How gratitude, humility, and authenticity shape great leadership and service✅ The role of emotional intelligence in building strong connections in an AI-driven world✅ Lessons from navigating career pivots, setbacks, and the COVID business shutdownsThis show is for entrepreneurs, aspiring founders, and business owners who want more than theory and highlight reels. If you've ever searched for “best podcast for aspiring entrepreneurs who want authentic advice” or “podcasts where founders share raw, behind-the-scenes lessons,” you're in the right place.Get in touch with Frank Ziede:Guest LinkedIn URL: https://www.linkedin.com/in/frankziedeGuest Website: Frank T. Ziede – Business Leadership Speaker & Corporate TrainerIf you are a B2B company that wants to build your own in-house content team instead of outsourcing to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is the result of a scrappy, nimble internal content team powered by AI-driven systems and processes. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction and Guest Background00:11 Training and Consulting for Top Brands00:58 The Importance of Customer and Employee Experience04:10 Building Relationships and Networking12:03 Adapting During COVID-1924:57 Leadership and Customer Experience Insights28:37 Personal Preferences and Customer Experience29:19 Challenges in Customer Experience30:03 Training and Skills Practice32:21 Generational Work Ethic35:35 AI in the Workplace37:14 The Role of Emotional Intelligence38:33 Coaching and Consulting in the AI Era41:24 The Importance of Human Connection47:14 Podcast Hosting and Storytelling49:22 Final Thoughts and Reflections

In this episode I sit down with Henry Kaskov, founder of Kaskov Valuations, for a raw, behind-the-scenes conversation about what it really takes to evaluate, grow, and eventually sell a business.Henry has become the go-to guy when companies need to understand what their business is worth, when it's the right time to sell, and how to position themselves for maximum valuation. Unlike theory-heavy startup podcasts, this conversation is about the messy middle: hiring the right people, delegating as a founder, making valuation adjustments, and preparing for big transitions like exits, divorce, or generational transfers.You'll learn:✅ When to sell your business, and how to know if the timing is right✅ How valuations really work (EBITDA, recurring revenue, multiples, and adjustments)✅ Why hiring proactive, entrepreneurial employees is critical for scaling✅How AI is disrupting valuations and marketing agencies (and how to stay ahead)The hidden truths about succession planning, divorce valuations, and generational business transfers✅ Why building predictable revenue streams and reducing risk directly increases company valueThis is the kind of real talk you won't hear on highlight-reel shows like How I Built This or theory-driven shows like Masters of Scale. It's no-fluff founder wisdom from someone who lives it every day.If you're an entrepreneur, aspiring founder, or business owner who wants to know the truth about valuations, exits, and building a business the smart way, this is your episode. Think of this as the best podcast for aspiring entrepreneurs who want authentic advice and behind-the-scenes founder stories.Get in touch with Henry Kaskov:Guest LinkedIn: https://www.linkedin.com/in/henrykaskov/Guest Website: https://www.kaskovvaluations.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing to a marketing agency, we may be a fit for you! Everything you see in our podcast and content comes from a scrappy, nimble internal content team powered by AI-driven systems and processes. Check out pricing and services here: https://impaxs.comTimecodes00:00 Introduction to Business Valuation00:22 Challenges of Scaling a Business02:04 Hiring the Right Team04:26 Evaluating Business Worth08:19 Preparing for Business Sale12:09 Adjusting Financial Statements18:15 Importance of Recurring Revenue23:01 Timing the Sale of Your Business27:26 Equity and Second Payouts28:01 Building In-House Content Teams28:21 Disruption in Marketing Agencies29:35 AI's Impact on Business Valuation37:39 The Role of Personal Goodwill in Divorce45:12 Networking and Business Development49:33 The Future of Business Transitions54:20 Conclusion and Contact Information

In this episode of Founder Talk, Gary Benedik shares the journey of launching Arch Advisory Group in the middle of a pandemic, growing it into a seven-figure business, and selling it to Avenica in only three years—without ever planning an exit. Now serving as Avenica's Chief Revenue Officer, Gary opens up about the timing, relationships, and cultural fit that made the acquisition possible, and why it sometimes pays to take the deal sooner rather than later.Here's what you'll learn from Gary:✅ The real story behind Arch Advisory's growth and how a chance partnership led to an acquisition offer.✅ Why cultural alignment and timing can matter more than maximizing valuation.✅ The biggest mistakes founders make when selling—and what Gary wishes he had done differently.✅ How Avenica uses data science, AI, and real-world assessments to match talent to roles with incredible accuracy.✅ Why AI will change recruiting forever, but human connection still wins.✅ How Gary's side venture, UnGhosted, is bringing transparency to the hiring process and holding recruiters accountable.✅ What it's really like transitioning from founder to executive inside an acquired company.Whether you're building to sell, thinking about acquisitions, or curious how AI is reshaping recruitment, this conversation is packed with real-world lessons you can apply right now.Where to Find Gary BenedikLinkedIn:https://www.linkedin.com/in/garybenedik/Website: https://avenica.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Listen wherever you get your podcasts now! Youtubehttps://youtube.com/@foundertalkpodcasts?si=q0n5RBJodHz8wL-TSpotifyhttps://open.spotify.com/show/4Co5dEdzA44SrbyuxztZRh?si=1PmJ5s_LR-298Y0Gp9JJlwApple Podcastshttps://podcasts.apple.com/us/podcast/founder-talk-with-alex-sheridan/id1743024515Follow us on social media for the best moments of each episode: https://linkedin.com/company/founder-talk-podcasthttps://www.youtube.com/@FounderTalkPodcastshttps://www.tiktok.com/@founder.talk.podcastshttps://www.instagram.com/founder_talk_podcast

In this powerful and vulnerable episode of Founder Talk, we sit down with Chris Maliszewski, a leader turned first-time entrepreneur, who was on-site during the Highland Park mass shooting in 2022. That moment and everything that came after, shattered his world, forced him to confront severe PTSD, and eventually led him down the path to building something new: a mission-driven business with healing and purpose at its core.But this isn't just a story about tragedy—it's a story about transformation.Here's what you'll take away as a founder:✅ How trauma, grief, or setbacks can be a launchpad—if you give yourself the space to rebuild✅ Why emotional storytelling isn't just powerful in fundraising—it's a tool to move customers, investors, and your team✅ What it actually means to build a business around purpose and values—and how to do it without sacrificing revenue✅ The case for “life-first” entrepreneurship: designing a company that gives you control, time freedom, and fulfillment✅ Tactical tips for showing up differently in a saturated market—and building trust in a skeptical world✅ A raw conversation about mental health and entrepreneurship—and why founders need to stop pretending they're fineIf you've ever faced a breaking point in your business or life—and had to figure out how to come back stronger—this conversation will hit home.This is what Founder Talk is all about: the real stuff, beyond the highlight reels.Hit subscribe for more real founder conversations that go way beyond the highlight reel.Where to Find Chris ZucchiLinkedIn: https://www.linkedin.com/in/chris-maliszewski-20190061/Website: https://www.hailhailauctions.comMental Health Advocacy: https://www.walkingtallmovement.comIf you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this powerful return episode, Clay Stelzer joins us again to go even deeper into the leadership patterns that shape team performance, culture, and personal growth.Clay has helped hundreds of founders, CEOs, and executive teams navigate the real work of leadership—not just hitting KPIs, but creating conscious, high-trust teams where honest communication and clear agreements are the norm, not the exception.Here's what you'll learn from Clay:✅ Why drama in your company almost always comes from one thing: sloppy agreements✅ The psychology behind why your team isn't speaking up—and how to fix it fast✅ A simple framework for making “impeccable agreements” that build trust and accountability✅ How to stop beating yourself up and start leading from self-acceptance✅ Real-time coaching insights from a live dynamic between Alex and his content director✅ How unconscious patterns from childhood show up in leadership—and how to rewrite them✅ The role of emotional safety, vulnerability, and feedback in company performance✅ Why upward feedback rarely happens—and how to change that as a founder✅ How to bring the same tools to your family, friendships, and everyday lifeIf you're a founder who wants to create a culture where your people perform, feel empowered, and actually talk to each other—you'll get massive value from this episode.Hit subscribe for more real conversations with founders that go beyond the surface and into the work that actually moves the needle.Where to Find Clay StelzerLinkedIn: https://www.linkedin.com/in/claystelzer/Website: https://www.15sixty.comIf you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode of Founder Talk, we sit down with Rob Rech, founder of Humans First and a seasoned entrepreneur who has built 10 businesses and successfully exited 7 of them. Rob's track record speaks for itself—but what's even more fascinating is how he did it: by mastering flow state, applying rigorous self-experimentation, and optimizing time and team performance.Here's what you'll learn from Rob:✅ How flow state can make you 500% more productive—and how to get into it daily✅ Rob's exact 3-hour “GSD” time block strategy that changed his business trajectory✅ The two-question productivity framework that exposes where your time should go✅ Why ADHD became a secret weapon in his entrepreneurial journey✅ His behind-the-scenes tactics for building and selling gyms, tech startups, and service companies✅ How to know if you're building a lifestyle business or a scalable exit✅ The biggest mistake founders make when trying to remove themselves from the business✅ Why emotional intelligence and team development will be the founder's superpower in the age of AI✅ How he learned to enjoy the journey and not just chase the outcomeWhether you're trying to scale your first company or build a more fulfilling business model, this episode delivers high-impact strategies, mindset shifts, and operational gold for any founder serious about success.Where to Find Rob KrecakLinkedIn: https://www.linkedin.com/in/robkrecak/Website: https://www.humansfirst.usIf you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this raw and wide-ranging second round of Founder Talk, Duane Draughon returns to unpack what it's really like to grow, downsize, re-evaluate, and redefine success—on your own terms.We go deep into the mindset shifts Duane has been going through as he reassesses everything from money and ego to purpose and priorities. This episode is as real as it gets.Here's what you'll take away from this powerful conversation:✅ What happens when your business becomes your identity—and how to break free✅ Why Duane downsized his office and is rethinking traditional success metrics✅ The moment he almost shut it all down—and why he didn't✅ Why building status symbols (fancy cars, office space, big teams) rarely delivers the fulfillment you think it will✅ The power of pivoting toward low-cost, high-impact AI content systems (and how Duane's using them)✅ What spiritual growth, emotional honesty, and giving back has to do with running a profitable business✅ Real talk about imposter syndrome, ego, race, fatherhood, and the mental health side of being a founder✅ What happens when the economy punches your business in the mouth—and how to respondThis is one of the most honest, unfiltered episodes we've done and it's exactly the kind of conversation more founders need to be having.Whether you're building your first million-dollar business or questioning the one you've already built, this episode will challenge your assumptions and leave you thinking long after it's over.Where to Find Duane DraughonLinkedIn: https://www.linkedin.com/in/duanedraughon/Website: https://www.vizxdesign.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this deep and vulnerable episode of Founder Talk, Isabelle shares the personal story behind her “Loud Whisper” philosophy and how the journey from external success to internal alignment changed everything. She reveals the real reason many successful entrepreneurs still feel unfulfilled—and how unresolved trauma, suppressed identity, and societal conditioning keep leaders from truly living in their purpose.Here's what you'll learn from Isabelle:✅ How to recognize when you're living out of alignment with your authentic self✅ The difference between self-confidence and self-worth (and why most leaders get it wrong)✅ How childhood conditioning and societal pressure can disconnect you from your gifts✅ The origin of “Loud Whisper” and why amplifying your voice is crucial to personal power✅ Why healing your inner child is the key to unlocking fulfillment, even if you're already successful✅ A raw look at the discrimination Isabelle and her husband faced while building a 7-figure business—and how they overcame it✅ How to navigate marriage, business, and life with honest communication and mutual growthThis episode is a must-listen for founders who feel like they're crushing it on paper—but something still feels off inside. If you've ever asked yourself “Is this it?”, Isabelle's story and insights will help you find clarity, wholeness, and purpose again.Hit subscribe for more Founder conversations that give you real insights, no fluff.Where to Find Isabelle DrawnLinkedIn: https://www.linkedin.com/in/isabel-draughon-acc-cpcc-5489a762/Website: https://isabeldraughon.com/Want to work with us?Here at Impaxs Marketing we partner with 7–8 figure B2B companies to help them build their own in-house content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again. We do this by implementing our proven 5-step process we call the “Brand5 Content System.”⁠Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefingGet unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode of Founder Talk, we sit down with Blake Harris—an asset protection attorney, founder of the nation's largest exclusively offshore asset protection law firm, and a creator with over 250,000 followers across social platforms.We go deep into the powerful intersection of content, credibility, and business growth. Blake breaks down how building a personal brand transformed his firm, why he ditched traditional marketing agencies to build an in-house content team, and how offshore trusts are becoming a must-know tool for founders looking to protect their assets.Here's what you'll learn from Blake:✅ Why offshore asset protection trusts are exploding in popularity and how they work✅ Why building a strong personal brand isn't optional if you want to stay relevant and dominate your market✅ How to build an in-house content machine that actually drives revenue (and saves money)✅ What most B2B professionals get dead wrong about social media—and how to fix it✅ How Blake combines in-person relationship building with video content to drive long-term business growth✅ The real ROI of content creation for founders (hint: it's not just clients)✅ How crypto and AI are reshaping the legal world—and what it means for business owners✅ The mindset shift that separates leaders who win from those who get left behindWhether you're a founder, service-based entrepreneur, or professional looking to build real authority and protect what you've built, this conversation is loaded with real talk, practical lessons, and founder-to-founder perspective.Hit subscribe for more founder conversations that give you real insights, no fluff.Where to Find Blake HarrisLinkedIn: https://www.linkedin.com/in/blake-harris-08a106b/Website: https://blakeharrislaw.comWant to work with us?At Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again! We do this by implementing our proven 5-step process we call, “Brand5 Content System”. Check out pricing and services here: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode of Founder Talk, we sit down with Christina Brady, CEO and Co-Founder of Luster, an AI-powered platform that's fundamentally transforming how sales teams are trained, coached, and developed. Drawing from 18+ years of experience as a top revenue leader, trainer, and exec coach, Christina shares the origin story behind Luster and the painful gap it solves: most companies can't actually see where their sales teams are struggling until it's too late.Here's what you'll learn from Christina:✅ How Luster uses generative AI and predictive analytics to map skill gaps before they impact revenue✅ Why most enablement and coaching strategies fail—and what founders can do differently✅ The power of running real-life sales simulations with AI agents trained to replicate tough buyers✅ Real-world results: 42% higher average contract values, 50% faster new-hire ramp times, and 2x pipeline efficiency✅ How Christina went from CRO to venture-backed founder—raising a multi-million dollar seed round with no prior exits✅ Why human connection still matters more than ever—even in an AI-driven future✅ The real story behind founding Luster (including a hilarious in-flight LinkedIn encounter with Alex)✅ Founder's life lessons: balancing ambition, motherhood, and leadership with clarity and purposeWhether you're building a sales team, scaling an AI product, or looking for practical wisdom on what it takes to go from concept to venture-backed execution—this episode is a masterclass in modern go-to-market leadership.Where to Find Christina BradyLinkedIn: https://www.linkedin.com/in/christinapbrady/Website: https://www.luster.ai/Want to work with us? Here at Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again!  We do this by implementing our proven 5-step process we call, “Brand5 Content System”. ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead:https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Rick, founder of Impact Promotions, who's spent the last six years running a thriving direct mail business for car dealerships—all while living full-time in an RV and traveling the country with his dog, Wyatt.Rick's story isn't just about business success—it's about redefining freedom, building deep relationships the old-school way, and using modern tools like personalized video and QR code mailers to crush it in a space many think is “dying.”Here's what you'll learn from Rick:✅ How living on the road helped him deepen client relationships and grow his business✅ The surprising story of how his dog, Wyatt, closed a five-figure deal✅ Why face-to-face interaction still beats Zoom—and how RV life makes it possible✅ How Rick transformed direct mail by blending old-school strategy with video and personalization✅ How “Helping Kids Help Kids” became a powerful community-driven marketing initiative✅ Why founders should embrace the journey—not just the destination✅ What it's really like to build a business in motion, including the tools, mindset, and lessons from 24 years on the roadIf you're a founder looking for inspiration outside the typical hustle-and-grind narrative, this episode is a masterclass in freedom, human connection, and building a business your way.Where to Find RickLinkedIn: https://www.linkedin.com/in/rick-smith-38862751/Website: https://ipidirect.comCalls to ActionTired of outsourcing your marketing to agencies that don't capture your brand's voice? At Impaxs, we empower 7–8 figure B2B companies to build in-house content teams that produce authentic, high-performing content—like engaging video podcasts—that truly resonate with your audience. Our proven Own The Brand Content System helps you take control of your brand narrative, drive consistent leads, and accelerate revenue growth. Ready to transform your content strategy? Visit our website to book a call, explore our services and pricing, and see how we collaborate with clients to achieve remarkable results: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Jim, founder of Revenue Task Force, to unpack the hidden tax incentives, energy rebates, and government-backed funding opportunities that most business owners never hear about—yet could save them tens to hundreds of thousands of dollars.Here's what you'll learn from Jim:✅ How the FICA Wellness Program can save your company $600–$800 per employee every year—while increasing employee take-home pay and providing free healthcare benefits.✅ Why most businesses leave major money on the table when installing solar panels, EV chargers, or replacing a roof—and how to capture those incentives.✅ How to access power company funding to upgrade your facility without tapping into your budget or showing it on your books.✅ How to use accelerated depreciation and tax credits to drastically reduce your tax burden.✅ Why most business owners miss these opportunities (and how to avoid being one of them).✅ How to shift your sales and marketing from logical arguments to emotional drivers that actually move people to buy.Whether you run a manufacturing facility, a commercial property, or a growing business with employees, this episode is packed with tangible, often-overlooked ways to reinvest in your company, boost margins, and turn infrastructure into a revenue-generating asset.Where to Find JimLinkedIn: https://www.linkedin.com/in/revenuetaskforce/Website: https://revenuetaskforce.comWant to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Bob Moran and Karen, the CEO and President duo behind First Logistics. Together, they've grown their logistics business 20x in under a decade—without losing a single customer due to performance. But the real story lies in how they did it.Here's what you'll learn in this episode:✅ Why Bob semi-retired to focus on acquisitions, delivery expansion, and strategic real estate—and how Karen took the reins on daily operations to drive growth.✅ How they built an unbeatable company culture where frontline workers stay for decades and customers show up with pizza for the warehouse team.✅ The single biggest mistake founders make in the private equity process—and how to prepare your company for sale or scale.✅ Why measuring your customers' performance (not just your own) is a game-changer for retention and profitability.✅ How AI, automation, and industry shifts are reshaping the future of warehousing—and what founders should do now to stay ahead.✅ What every founder needs to know about customer acquisition in the post-COVID era—and why handwritten notes and LinkedIn are making a comeback.✅ Why they won't sell the business unless the buyer values their people—and how that mindset built unshakable loyalty.Whether you're scaling a logistics company or leading a service-based business, this episode is packed with lessons on leadership, culture, private equity, and sustainable growth.Hit subscribe for more founder conversations that give you real insights, no fluff.Where to Find Bob Moran and KarenLinkedIn: https://www.linkedin.com/in/karen-galena-91726a3/https://www.linkedin.com/in/rjmoran/Website: https://firstlogisticsllc.com/Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Paul Gregory, founder of Paul Gregory Media and one of the few certified B Corp marketing agencies in the U.S., to talk about what founders need to know heading into 2025 and beyond.Paul's been doing this for 19 years, and he brings a unique blend of performance marketing expertise and mission-driven brand building. From digital trends to brand messaging to AI-powered workflows, this episode gives founders a full playbook on what's changing—and what's not—in the world of modern marketing.Here's what you'll learn from Paul:Why digital is no longer optional—and how to choose where to start without wasting time and moneyThe one thing that will still separate winning brands even as video and AI become saturatedThe difference between paid and organic content—and why you need both working as an ecosystemHow Paul helps nonprofit leaders become heroes by giving them brand clarity and strategyWhat being a certified B Corp actually means, and how it drives real client loyaltyThe behind-the-scenes test of a 4-day, 32-hour workweek—and what happened to performanceHow to rethink meetings, Slack, and async work to boost productivityReal-world use cases of AI that save time, sharpen content, and improve internal communicationWhy founders must evolve from "having a presence on social" to building real brand equityThe truth about pricing transparency, sales cycle psychology, and how value-based pricing worksWhether you're a founder scaling a service business, building a team, or just trying to finally get your marketing to produce ROI—this one's for you.Follow for more founder conversations that give you real insights, no fluff.Where to Find Paul Gregory:LinkedIn: https://www.linkedin.com/in/paulgregorymediaWebsite: https://www.paulgregorymedia.comCalls to Action (per your request):Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

From the Marine Corps to the outdoor living industry to becoming a private pilot, Dwayne Draughon's story is anything but ordinary. But it's his mindset and grit that truly make this episode unforgettable.In this raw, no-filter conversation, we dive deep into the journey of a founder who's lost it all—and built it back better than ever. Dwayne shares the real side of entrepreneurship that no one talks about: mental health struggles, financial setbacks, leadership mistakes, and the daily discipline it takes to keep going.Here's what you'll learn from Dwayne:✅ Why the original business idea flopped—and how that failure led to a thriving design company✅ How the Marine Corps shaped his entrepreneurial mindset and resilience✅ The brutal (and hilarious) truths about people-pleasing, leadership, and friendship in business✅ What it actually means to build “grit”—and how to survive when everything's on the line✅ How he's using personal content, video, and AI to scale his brand and reach✅ Why most entrepreneurs are bullshitting life—and how to break out of it and live fully✅ Dwayne's powerful perspective on race, ownership, and not waiting for anyone's validationWhether you're in year one or year ten of your business journey, this episode is a must-listen for founders who want to hear the truth behind the curtain and gain the mindset to keep pushing forward—on their own terms.Where to Find Dwayne Draughon:LinkedIn: https://www.linkedin.com/in/duanedraughon/Website: https://www.vizxdesign.com/Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do!To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately.Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

What separates top performers from the rest?  Whether you're a founder, investor, or high-stakes trader, mastering your emotional and mental game is the key to success. In this episode of Founder Talk, we sit down with Keith, a former financial trader turned performance coach, who has spent decades helping world-class investors, business leaders, and professionals build mental resilience and discipline to win in high-pressure environments. Keith also asked me alot about video content, LinkedIn, and marketing…so we got into that as well :) Here's what you'll learn in this episode:✅ The psychological habits of top traders, founders, and executives—and how you can apply them to your business.✅ How to make the right decisions under uncertainty: When to pivot, when to double down, and when to walk away.✅ The power of emotional resilience—why mastering your emotions is the real competitive advantage.✅ How to eliminate distractions, avoid FOMO, and develop unwavering focus.✅ The neuroscience behind peak performance—and how to tap into your brain's full potential.✅ Why failure is an asset (if you know how to use it), and how the best founders bounce back fast.This episode is packed with practical wisdom for any founder looking to build mental toughness, make smarter decisions, and stay ahead of the game.Where to Find Keith:LinkedIn: https://www.linkedin.com/in/keithvelcich/Website: www.innermasterygroup.comWant to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

Struggling to grow your personal brand on LinkedIn? Posting consistently but not seeing inbound leads? Jason Vana, founder of Shift, joins us for round three to break down what actually works—and what founders are getting dead wrong.In this episode, Jason reveals:✅ The biggest mistake founders make when trying to build a brand on LinkedIn.✅ His 80/20 content strategy that balances reach, engagement, and lead generation.✅ Why giving away your best insights for free actually attracts high-ticket clients.✅ How he grew to 81K+ followers organically (no gimmicks, no paid followers).✅ The differentiation formula that makes brands stand out (most companies fail this test).✅ Why LinkedIn “likes” don't matter—and what to track instead.✅ His system for creating 20+ high-quality videos a month without burning out.✅ The AI trap most businesses fall into—and how to use it strategically.If you're a founder, CEO, or entrepreneur looking to make LinkedIn work for your business, this episode is packed with real insights, no fluff—just actionable strategies that actually drive results. Hit subscribe for more founder conversations that help you grow your business and brand the right way.Where to Find Jason Vana:

In this episode, we sit down with Sean Riley, the Chief Executive Dude of Dude Wipes, to dive into the bold branding, viral marketing, and relentless hustle behind one of Mark Cuban's biggest Shark Tank wins. Here's what you'll learn from Sean:✅How Dude Wipes took a simple idea and turned it into a $300M+ brand.✅The genius brand strategy they deployed that made them wildly successful (One you can use too)✅ Why getting 100+ rejections before landing on Shark Tank was actually a good thing. ✅ How building an authentic, disruptive brand can compete with and even dominate billion-dollar companies✅ What is viral hacking & newsjacking and how to use it to dominate social media feeds✅ The importance of staying laser-focused to keep growing in a massive marketWhether you're an entrepreneur, brand builder, or content creator, this episode is a masterclass on disruption, branding, and scaling a business the right way.Hit subscribe for more founder conversations that give you real insights, no fluff.Connect with Sean Riley:LinkedIn: https://www.linkedin.com/in/spriles?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appDude Wipes: https://dudewipes.com/Want to build a content machine that drives real business results— including video podcasts and high-impact social media content. We help you do all of that in-house, so you don't have to rely on overpriced marketing agencies. 

In this episode of Founder Talk, we sit down with Rick Lochner, founder and president of RPC Leadership and Associates, to discuss the real difference between managing and leading—and why most founders are getting it wrong. We explore:✔️ Success vs. Scale – Why not every founder should chase the billion-dollar dream✔️ The Power of Leadership Mindset – How shifting your thinking changes everything✔️ The 3 Rs of Podcasting – Why every founder should start a podcast✔️ How to Build High-Performing Teams – The leadership mistakes that kill momentum✔️ The Biggest Generational Leadership Differences – What Baby Boomers, Millennials, and Gen Z can learn from each other✔️ How to Get Honest Feedback from Your Team – The question every leader should ask✔️ Mission vs. Vision – Why most companies get them wrong and how to fix it✔️ Imperfect Excellence > Perfection – How founders should think about failure✔️ Why Learning is the Only Competitive Advantage – And how to do it faster than your competitorsThis episode is a must-listen if you're a founder looking to scale your business without sacrificing your leadership, your team, or your life.Where to Find Rick Lochner:

In this episode ofFounder Talk, we dive into the heated debate around the effectiveness of social media marketing and what it takes to build in-house content teams.Our guest,Lisa, a seasoned entrepreneur and shares her journey of building a business in adeclining industry, growing despite market stagnation, and helping companies structure their marketing teams. We also tackle:✔️The Big Debate: Why building an internal content team is the key to long-term success✔️The Pitfalls of Marketing Agencies – Why outsourcing can hurt your brand voice and speed✔️Sales & Marketing in 2025 – What's actually working right now✔️Why Founders Must Create Content – And how to do it without overwhelm✔️How Music & Project Management Unlock Branding Success – A wild take you won't expect✔️Hiring in the Philippines vs. U.S. for Content Roles – The controversial debate✔️Marketing That Drives Real Leads – What works, what doesn't, and what's a total waste of timeIf you're a founder looking to scale your business, generateconsistent leads, and build a marketing machine, this episode is a must-listen.Where to Find Lisa:

In this episode of Founder Talk, Alex Sheridan sits down with Rene Beckman, founder of M Seed Search and a seasoned entrepreneur with a wealth of experience in building and scaling businesses. Rene shares her unique journey, from navigating challenging partnerships and making successful exits to helping companies hire the right talent and build sustainable teams. We dive into the practical, the personal, and the philosophical—covering everything from common hiring mistakes founders make to why meditation is a game-changer for entrepreneurs. If you're a founder looking to scale, avoid costly hiring missteps, or find clarity in a chaotic world, this episode is packed with insights you won't want to miss. Highlight Stamps: 00:02 – Rene Beckman introduces herself and her entrepreneurial journey. 04:15 – Common hiring mistakes founders make and why they wait too long to build infrastructure. 12:45 – How meditation can change your life and improve decision-making as a founder. 18:30 – The challenges and pitfalls of business partnerships. 25:00 – Scaling tips: What it takes to move from six figures to seven and beyond. 33:50 – Why creating a compelling hiring process and company story is critical for attracting top talent. 41:20 – The real difference between being a solopreneur and building a scalable business. 51:00 – Lessons learned from pitching investors and navigating the tech startup world. 58:30 – Final advice: Get the right people, prioritize infrastructure, and explore life-changing practices. Where to Find Renee Beckman: LinkedIn: https://www.linkedin.com/in/renee-beckman/ Website: https://mseedinc.com/

Podcast Description: In this episode of Founder Talk, we sit down with Steve from Gilded Box to uncover the art of cutting through the digital noise with unforgettable, personalized gift strategies. Steve shares how their creative, high-quality gifting approach has achieved a 100% response rate from prospects and influencers—without even asking for anything in return. From why custom, thoughtful gifts outperform generic swag to how gifting builds relationships and drives business results, this episode is packed with actionable insights for founders looking to create meaningful connections. We also dive into strategies for account-based marketing (ABM), leveraging creativity in outreach, and the power of giving without expecting. If you've ever wondered how to stand out in a crowded market, build genuine relationships, and turn prospects into clients, this conversation will change the way you think about outreach and gifting. Episode Highlights: [00:02:15] How Gilded Box uses custom gifts to create standout experiences.[00:06:45] Why thoughtful personalization beats generic swag every time.[00:12:30] The psychology behind gifting without an ask—and why it works.[00:18:20] Using gifting as a tool for cold prospects, pipeline clients, and referrals.[00:23:00] How creativity and effort open doors to impossible opportunities.[00:29:50] Building a marketing engine: trial, error, and consistency.[00:34:10] Lessons from Liquid Death and Dollar Shave Club—taking risks in branding.[00:40:35] Relationships as a cheat code for business success.[00:45:15] Advice for founders: starting with community and creative strategies. Where to Find Steve and Gilded Box LinkedIn: https://www.linkedin.com/in/stevegumm/Website: gildedbox.com Want to say goodbye to marketing agencies forever and start building your own internal content team?! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com Also, I put together a super valuable playbook for 7-8 figure B2B companies on how to build your OWN high-performing content team that can produce video podcasts like this and help you drive real business results and revenue through content across platforms.  And it's FREE!

Podcast Description: In this episode of Founder Talk, we dive deep with Ryan Cleaveland, Co-Founder of Spotter Staffing, a specialized staffing firm focusing on school-based therapy positions in Illinois and Texas. Ryan shares the fascinating story of how he transitioned from traditional staffing into the niche world of therapy staffing for schools, and why this purpose-driven pivot has allowed his company to thrive in a highly focused space. Ryan's insights into leadership, scaling, and maintaining a purpose-driven business offer valuable lessons for any founder looking to grow sustainably. Highlight Stamps: 00:00 – Introduction to the episode and Ryan's background. 01:30 – Ryan explains why he chose the niche of school-based therapy staffing after his time in traditional staffing. 06:00 – Ryan talks about the power of purpose and what led him to this unique space. 10:00 – The importance of working with people who are making a genuine impact in education and therapy. 12:30 – Discussing the challenges and rewards of niching down in a competitive market. 16:45 – How Spotter Staffing differentiates itself with exceptional service and a strong focus on values. 22:15 – Introducing Leo the Llama: How a company mascot became part of Spotter Staffing's brand identity and culture. 28:00 – The importance of staying true to your niche and the benefits of focusing on a specific market. 36:00 – The journey to being listed on the Inc. 5000 list and achieving 504% growth. 41:20 – Ryan shares his top three strategies for scaling a company: hard work, continuous learning, and surrounding yourself with great people. 46:45 – Discussing work-life balance, the importance of being present, and taking time to recharge. 53:00 – Ryan opens up about the challenges of letting go of control and trusting others in leadership roles. 58:20 – What's next for Spotter Staffing and their plans for future growth. 1:02:00 – Closing thoughts and where to find Ryan Cochrane online. Where to Find Ryan Cochrane: LinkedIn: https://www.linkedin.com/in/ryan-cleaveland-2aa5a87/ Website: https://www.spotterstaffing.com/ Tune in to hear how Ryan's dedication to purpose, focus, and growth can inspire founders to carve out their own niche and scale with intention!

In this episode of Founder Talk, I sit down with John, founder of Workbox, a rapidly growing flex office space company that's redefining the commercial real estate industry. We dive deep into his journey of creating a business model that thrives in today's hybrid work environment, emphasizing asset-light strategies and long-term flexibility for businesses of all sizes. From navigating capital-intensive projects to leveraging differentiation and brand-building in a competitive market, John shares candid insights on the challenges and rewards of scaling a business from scratch. You'll also hear about how Workbox is not just another workspace provider but a hub for small businesses, offering a venture fund, accelerator programs, and a community-driven approach to help entrepreneurs thrive. Whether you're curious about commercial real estate, intrigued by the future of work, or looking for inspiration on how to scale a business while minimizing risk, this conversation will provide invaluable insights for any founder. [00:45] - The Genesis of Workbox: John shares how he started Workbox and his insights on building a unique flex office space that feels like home but meets the evolving needs of businesses. [03:20] - Managing Capital-Intensive Projects: Learn how John handles the complexities of a capital-heavy business, managing overhead while maintaining a sustainable, asset-light model. [06:10] - The WeWork Differentiator: Hear how Workbox differs from WeWork, focusing on small businesses, community building, and integrating an in-house venture fund and accelerator. [12:50] - COVID-19's Unexpected Impact: John reflects on how the pandemic accelerated flexible work trends and shaped Workbox's growth, pushing them to innovate with remote services and virtual programming. [21:30] - Hybrid Work Models and Performance: We discuss the pros and cons of hybrid work environments versus 100% remote or in-office setups, and how different models affect team performance and company culture. [35:00] - Scaling Smart: Balancing Growth and Infrastructure: John reveals the strategies behind Workbox's expansion, focusing on sustainable infrastructure, strategic locations, and long-term vision. [42:00] - Why Relationships, Fulfillment, and Growth Matter: We wrap up by discussing the personal motivations behind building a business, the importance of staying challenged, and what truly matters for a founder's happiness and purpose. LinkedIn: https://www.linkedin.com/in/john-wallace-23114a5/ Website: www.workboxcompany.com WANT TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com Join 1,500+ Founders and get my BEST content delivered weekly to your inbox! Every week I share exclusive, high value content that you can't find anywhere else (Not even on my social pages)! It's the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content and social media. BONUS FOR SIGNING UP TODAY! Once you sign up, I'll send you an email (And video) where I show you how to create 3 videos guaranteed to help you drive more sales...instantly. And all you need to create them is a smartphone and wireless mic :) https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we sit down with John Tsourakis, a multi-business founder, to explore the delicate balance between staying focused on your current business and knowing when it's time to jump into new ventures. With three businesses under his belt and more on the way, John offers invaluable insights for founders trying to navigate growth, partnerships, and scaling. From knowing when to niche down and maximize profit margins to understanding the power of healthy partnerships, John breaks down the lessons he's learned from both success and failure. We dive deep into what makes a business sellable, why niching down can save you years of trial and error, and the importance of building a solid outbound strategy. If you're a founder or entrepreneur looking for practical, no-nonsense advice on scaling, this episode is for you. Key Moments:  When to Stay Focused vs. When to Expand: John explains how knowing your personality and business stage can determine whether you should focus on your current venture or pursue new opportunities. The Importance of Experience Before Expanding: John reflects on why it took him nearly a decade before starting his next business, and how seasoned experience plays a key role in managing multiple ventures. Learning to Delegate What You Hate: John shares how partnering with others for tasks he dislikes, like hiring and payroll, allowed him to focus on what truly interests him—connecting customers with value. The Gamble of Entrepreneurship: The fun of taking risks and why failures are just as important as successes in business growth. Partnerships and Profit Margins: John breaks down why knowing your partners well and understanding profit margins are critical for scaling. Niching Down for Success: John talks about the value of niching down and how it can make your business more sellable, with examples of how focusing on one industry can create massive success. Founders' Biggest Mistake: John dives into how founder-led sales and poor account management can prevent a business from scaling and what founders need to do to make their companies more sellable. The Power of Community and Perspective: How having a network of fellow entrepreneurs can provide clarity during slow seasons and help you stay motivated. Why LinkedIn is On Fire Right Now: John and Alex discuss LinkedIn's massive organic reach with video content and why founders should jump on this opportunity now. Internal Content Teams vs. Outsourcing: John weighs in on why content created internally can outperform outsourced content in speed, authenticity, and effectiveness—plus the risks if companies don't properly build out these internal teams. What's It All For?: John reflects on his entrepreneurial journey, what keeps him driven, and how fun, fulfillment, and legacy fuel his pursuit of new ventures. Where to Find John Tsourakis LinkedIn: https://www.linkedin.com/in/jontsourakis/Website: OYOVA.com WANT TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com GET MY BEST CONTENT HERE! If you thought this content was good, I wanna let you there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what's broken in traditional marketing and what needs to change to succeed in today's landscape. We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results. Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024. @2:00 – What's Broken in Marketing Today:Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was. @6:50 – How to Build a Valuable Email List:For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics. @10:40 – Personal Branding on LinkedIn:Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business. @15:20 – Why You Should Ditch Buying Email Lists:Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead. @18:30 – Does Email Marketing Still Matter?:In the age of social media, is email marketing still relevant? Amy gives her take on why it's still a valuable channel if done right. @22:15 – The Secrets to Writing a Good Email:What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails. @30:40 – How SEO Has Evolved in 2024:Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused. @37:15 – Using Video for SEO and Brand Building:Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO. @45:00 – The Importance of Sales and Marketing Alignment:How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams. @55:20 – Why Founders Should Be the Face of Their Brand:Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation. LinkedIn: https://www.linkedin.com/in/aimeehschuster/ Website: https://bandwidthstrategy.com/ Say goodbye to marketing agencies forever and start building your own internal content team! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of "Founder Talk," we're joined by branding expert Jason Vana for a deep dive into why businesses should focus on being different rather than simply being better. Jason shares powerful insights on how to position your brand to stand out in a crowded market, revealing the three key areas that determine true differentiation. We discuss why most companies get stuck in a "better" mindset, and how shifting to "different" can make all the difference. From understanding your unique value proposition to leveraging content that positions you as an expert, Jason offers actionable advice that every founder should hear. We also explore the psychology behind branding, the importance of being bold, and how to avoid common pitfalls in corporate versus personal branding. Whether you're an established business or just starting out, this episode will equip you with the strategies you need to stand out and succeed. Highlight Stamps: 0:30 – The difference between "better" and "different" in branding. 3:15 – Why being different is essential for business success. 7:45 – The three key areas to identify your unique value. 10:30 – Corporate brand vs. business brand: Understanding the difference. 14:00 – The importance of being bold and taking risks in your branding. 19:45 – Live branding exercise: Evaluating Impaxs Marketing's unique value. 28:20 – Why teaching is the fastest way to be seen as an expert. 34:10 – How content creation ties into expert positioning and brand differentiation. 40:50 – Corporate brand vs. personal brand: Breaking down the confusion. 50:00 – The future of LinkedIn: Video content trends and predictions. Where to Find Jason Vana: LinkedIn: Jason Vana Website: https://shft.agency This episode is packed with valuable insights and practical advice, making it a must-listen for any founder looking to elevate their brand and business. Tune in and discover how to differentiate your brand in a way that truly resonates with your audience! Say goodbye to marketing agencies forever and start building your own internal content team! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we're joined by Clay Stelzer, an exceptional CEO coach who shares his profound insights on leadership, business growth, and personal development. This conversation is packed with valuable takeaways that can transform the way you approach your role as a founder. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is a must-listen! Highlights: [00:02:15] - Introduction to Clay Stelzer and his work at 1560, helping business leaders and their teams wake up to patterns keeping them from achieving their goals. Explanation of "sleep working." [00:04:30] - The importance of conscious leadership and how business culture reflects a leader's perspective. [00:06:20] - Understanding above the line vs. below the line thinking and its impact on leadership and decision-making. [00:10:10] - Common problems CEOs face, such as feeling stuck in a cycle and blaming others. The importance of taking 100% responsibility for outcomes. [00:15:45] - Examples of below the line behaviors and the three reasons we go below the line: security, approval, and control. [00:20:50] - Strategies to recognize and address below the line thinking, including normalizing these patterns and self-awareness. [00:25:30] - Personal stories of overcoming below the line thinking and how past survival strategies may hinder current success. [00:30:45] - Building self-worth beyond performance and success. The importance of self-love and self-acceptance in personal and professional growth. [00:35:50] - Handling insecurities and fears by addressing them openly, creating connection and reducing their power. [00:40:15] - The role of vulnerability in leadership and the strength it brings to relationships and teams. [00:45:00] - Practical steps to embed conscious leadership principles into daily life, including accountability partners and regular reflection. [00:50:30] - The significance of a co-creative relationship in marriage and avoiding codependency by supporting each other's growth and taking responsibility for personal triggers. [00:55:00] - The thoughtful threes: Insights on misguiding professional advice, overcoming fears in business, and unconventional strategies for success. [01:00:45] - Where to find Clay Stelzer and the types of coaching and consulting services he offers. Where to Find Clay Stelzer: LinkedIn: Clay Stelzer Website: 1560 Want to start using video and social media content to drive revenue, build brand, and grow your business?  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this special episode of Founder Talk, I sit down with the dynamic husband-and-wife duo behind Two Bostons, a beloved pet store chain in the Chicagoland area. We delve into the unique challenges and triumphs of running a business together, from their accidental start in the pet retail industry to their expansion to seven stores! This conversation is packed with valuable insights for any entrepreneur, especially those considering a brick-and-mortar business or working alongside a spouse. Highlights: [00:01:00] Introduction and Context: We kick off with the unique aspects of this episode – a husband and wife team and their brick-and-mortar business. [00:02:30] What is Two Bostons?: The founders explain their mission to provide fun and educational pet products, their support for rescue groups, and what sets them apart from big-box stores. [00:05:00] Starting Out: Learn how they transitioned from their original careers to retail, driven by a love for their Boston Terriers and the problems they encountered as pet owners. [00:09:45] Opening the First Store: From finding their first location to the whirlwind of opening without prior retail experience. [00:15:30] First Day Challenges: Their early struggles, like not knowing how to open a cash drawer and the importance of taking action despite uncertainty. [00:20:00] Balancing Work and Family: Juggling full-time jobs and a new business while starting a family. [00:24:30] Expansion to Second Store: The decision-making process behind opening a second store and the challenges of scaling. [00:29:00] Overcoming Operational Challenges: The importance of standard operating procedures (SOPs) and hiring a retail coach. [00:35:00] Maintaining High Standards: How their uncompromising standards and clear expectations contribute to their success. [00:40:00] Hiring and Retention: Strategies for attracting and retaining top talent in a competitive market. [00:45:00] Core Values in Hiring: The importance of core values in their hiring process and ensuring team alignment. [00:50:00] Marketing and Customer Experience: How they use surveys to understand customer expectations and the impact of organic social media. [00:55:00] Future Plans: Discussing their plans for opening new stores and the factors influencing their decisions. [01:00:00] Personal Reflections: Balancing business with family life, their dedication to core values, and what's next for Two Bostons. Where to Find the Founders: Website: https://twobostons.com Want to start using video and social media content to drive revenue, build brand, and grow your business?  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know that there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode, we are thrilled to have Kristen Prinz, an influential business and employment lawyer from Chicago, join us. Kristen shares her journey of starting her own law firm, her insights into the evolving landscape of employment law, and how she balances her career with being a mom. Get ready for valuable insights and practical advice on handling legal challenges, building a supportive work culture, and achieving work-life balance. Here are the key highlights from our conversation: Timestamps: 00:00 - Introduction to Kristen Prinz and her accolades 01:45 - Kristen's motivation for starting her own firm 04:30 - The shift from law as a knowledge commodity to a service industry 06:00 - Key employment law considerations for founders 09:00 - The increasing importance of mental health in the workplace 12:45 - Challenges in trade secrets, confidentiality, and cybersecurity 15:30 - The impact of ADA accommodations and changing laws 18:00 - Addressing mental health issues and balancing empathy with business needs 21:45 - The evolving expectations of employees and employers 25:00 - Kristen's journey to starting her own law firm and lessons learned 30:00 - Gender biases and their impact on career progression 34:30 - Advice for ambitious women balancing career and family 39:00 - The role of community in parenting and work-life balance 42:30 - Importance of employment agreements and confidentiality 47:00 - The current state of non-competes and their enforceability 52:00 - The impact of AI on the legal industry 57:00 - The significance of conducting culture assessments in organizations 01:03:00 - The balance between strategy and culture in business 01:07:00 - Personal stories of balancing work and family life 01:13:00 - The importance of giving yourself grace as a working parent 01:17:30 - Kristen's involvement in New Moms and supporting young mothers 01:23:00 - The role of sleep and being a board member of the National Sleep Foundation 01:26:30 - Thoughtful Threes segment: Misguided advice, taking business to the next level, and unconventional strategies 01:35:00 - Closing thoughts and where to find Kristen Prinz Where to Find Kristen Prinz: LinkedIn: https://www.linkedin.com/in/prinzlawfirm/ Website: The Prinz Law Firm Email: kristen.prinz@prinz-lawfirm.com WANT TO APPLY TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com GET MY BEST CONTENT HERE! If you thought this content was good, I wanna let you there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this exciting episode of Founder Talk, we sit down with Mike Wallace, a seasoned entrepreneur who successfully built and sold his company for a whopping $50 million. Mike brings a wealth of insights and experiences to the table, making this a must-listen for any founder or aspiring entrepreneur. [0:01:30] – Introduction and Overview: We kick off the episode with Mike introducing himself and sharing a bit about his background in the freight brokerage industry. Mike talks about his humble beginnings and how he never initially aimed to become an entrepreneur. [0:08:45] – Early Career and Industry Insights: Mike shares his early career experiences at American Backhaulers, comparing the business environment of the late 90s to today. He provides a fascinating look into the freight brokerage industry and how technology has transformed it over the years. [0:18:10] – Starting His Own Company: Mike talks about the decision to leave his stable job and start his own business. He explains the initial challenges, the importance of having a vision, and the role his partner played in the early days. [0:29:50] – Overcoming Early Challenges: Mike delves into the near-death experiences his company faced in the early years, from financial struggles to managing credit risks. His stories of resilience and determination are packed with valuable lessons for any entrepreneur. [0:40:20] – Scaling the Business: Mike discusses how his company grew over 19 years, the inflection points that required him to step back and manage more than do, and the importance of building a capable team. He emphasizes that a company must be able to run without the founder for it to be truly valuable. [0:52:15] – Navigating Technological Changes: Reflecting on the technological shifts from email adoption in the early 2000s to the current importance of social media and video content, Mike provides insights into how businesses need to adapt to stay competitive. [1:05:45] – Key Strategies for Growth: Mike shares practical advice on what it takes to grow a company to $50 million in revenue, including building strong teams, maintaining consistent sales efforts, and having a plan for continuous improvement. [1:18:30] – The Big Sale and Beyond: Mike takes us through the process of selling his company, the partnership with Hudson Hill Capital, and the continued growth under new ownership. He also talks about his current involvement and future plans. [1:32:00] – Thoughtful Threes: In our signature segment, Mike answers three thought-provoking questions: What used to be important but no longer is? An unconventional business strategy that paid off. One piece of business advice he disagrees with or thinks is overrated. LinkedIn: https://www.linkedin.com/in/michael-wallace-1605991a/ Email: mwallace@amtransexpedite.com Tune in to this episode to gain a treasure trove of insights from someone who has truly walked the walk in the entrepreneurial world. Whether you're in the early stages of building your business or looking to scale and eventually sell, Mike Wallace's story will leave you inspired and better prepared for your own journey. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

In this unique episode of Founder Talk, we sit down with Gary and Travis Miller, a dynamic father-son duo who own and run a successful staffing and recruiting firm. Join us as they share their personal and professional journey, offering revealing insight into the unique dynamics of family-run businesses, staffing/recruiting, and scaling. Highlight Stamps: [00:00] Introduction to the Guests and Their Business We introduce Gary and Travis Miller, highlighting the rarity of having a father and son duo in the same business and what listeners can expect from this episode. [03:45] Navigating Father-Son Dynamics Gary shares the deep bond and unique experience of working closely with his son, spending significant time together, and discussing various topics beyond business. [07:30] The Career Shift Travis recounts his initial career in journalism, the moment he realized it wasn't for him, and how he transitioned into the family business, marking a pivotal moment in his professional life. [12:15] Evolution of the Recruiting Industry Gary and Travis discuss the changes they've witnessed in the recruiting industry, the impact of technology, and the enduring need for a people-based approach despite advancements like AI. [18:40] Hiring the Right Fit The Millers delve into their philosophy of hiring, emphasizing the importance of finding candidates who align with a company's culture and vision, not just those with the right qualifications. [25:00] Building Trust and Credibility The discussion shifts to the importance of employer and employee branding, how content creation plays a role in building trust, and the benefits of a strong social media presence. [35:20] The Power of Storytelling Gary shares anecdotes about the early days of their podcast, the challenges and rewards of creating content, and the long-term impact of sharing their story with a wider audience. [45:15] Leadership and Letting Go Gary reflects on his 47-year career, the challenges of evolving leadership, and the importance of fresh perspectives and systems to take the business to the next level. [50:00] The Thoughtful Threes We wrap up with our signature segment, "The Thoughtful Threes," where Gary and Travis answer three thought-provoking questions, providing deeper insights into their personal and professional lives. Where to Find the Guests: LinkedIn:  Travis Miller: https://www.linkedin.com/in/travismillermri/ Gary Miller: https://www.linkedin.com/in/bestrecruitingfirm/ Website: Miller Resource Group Tune in to hear the Millers' compelling stories and practical advice, making this a must-listen for any entrepreneur looking to gain insights into family business dynamics and effective recruitment strategies. Don't miss out on this enlightening episode! Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)

Description: In this engaging episode of Founder Talk, Alex sits down with Brian Ligon, a seasoned entrepreneur who helps businesses evaluate and procure superior telecom and cloud technology solutions. Brian shares his journey from corporate sales to founding his own company, offering valuable insights for founders at every stage of their business journey. Highlights: [00:00] Introduction: Alex introduces Brian and discusses the importance of evaluating and procuring telecom and cloud technology solutions for businesses. [02:00] Target Market: Brian explains how his company started with enterprise customers and expanded to help mid-market and smaller companies with limited IT resources. [05:00] Examples of Technology: Discussion on the types of technology businesses need, such as internet connections, data centers, and cybersecurity solutions. [08:30] Navigating the Noise: Brian talks about how his company cuts through the noise of numerous providers to find the best solutions for their clients. [12:00] Sales and Relationships: The importance of building long-term relationships with clients and maintaining an unbiased approach in recommending solutions. [15:00] Founding Journey: Brian shares his reasons for leaving corporate sales to start his own business, highlighting the desire for more control over his destiny and the challenges of corporate quotas. [18:00] Superpowers in Business: The significance of humor and understanding clients' needs in building successful business relationships. [22:00] Using Humor: Tips on incorporating humor into business interactions and content to create stronger connections. [25:00] Challenges of Founding a Business: The transition from corporate sales to selling for his own business and the unique challenges it presents. [30:00] Sales Evolution: How sales have changed over the past decade, especially with the rise of social selling and online interactions. [35:00] In-Person vs. Virtual Meetings: The value of in-person meetings and building relationships versus virtual interactions. [40:00] Thoughtful Threes: [41:00] Biggest Opportunity: Brian discusses the potential of video content for his business and the hesitation to dive into it fully. [44:00] Success Myths: How his perception of success has shifted from being money-focused to providing a fulfilling life for his family. [47:00] Productivity Tips: The importance of maintaining mental and physical health, including regular exercise and sobriety, for business success. [50:00] Closing Remarks: Brian shares his contact information and encourages listeners to connect with him on LinkedIn. Where to Find Brian Ligon: LinkedIn: https://www.linkedin./in/brianligon/ Website: https://voyancetech.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)