Brand in Demand

In this episode of Founder Talk, we sit down with Christina Brady, CEO and Co-Founder of Luster, an AI-powered platform that's fundamentally transforming how sales teams are trained, coached, and developed. Drawing from 18+ years of experience as a top revenue leader, trainer, and exec coach, Christina shares the origin story behind Luster and the painful gap it solves: most companies can't actually see where their sales teams are struggling until it's too late.Here's what you'll learn from Christina:✅ How Luster uses generative AI and predictive analytics to map skill gaps before they impact revenue✅ Why most enablement and coaching strategies fail—and what founders can do differently✅ The power of running real-life sales simulations with AI agents trained to replicate tough buyers✅ Real-world results: 42% higher average contract values, 50% faster new-hire ramp times, and 2x pipeline efficiency✅ How Christina went from CRO to venture-backed founder—raising a multi-million dollar seed round with no prior exits✅ Why human connection still matters more than ever—even in an AI-driven future✅ The real story behind founding Luster (including a hilarious in-flight LinkedIn encounter with Alex)✅ Founder's life lessons: balancing ambition, motherhood, and leadership with clarity and purposeWhether you're building a sales team, scaling an AI product, or looking for practical wisdom on what it takes to go from concept to venture-backed execution—this episode is a masterclass in modern go-to-market leadership.Where to Find Christina BradyLinkedIn: https://www.linkedin.com/in/christinapbrady/Website: https://www.luster.ai/Want to work with us? Here at Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again!  We do this by implementing our proven 5-step process we call, “Brand5 Content System”. ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead:https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Rick, founder of Impact Promotions, who's spent the last six years running a thriving direct mail business for car dealerships—all while living full-time in an RV and traveling the country with his dog, Wyatt.Rick's story isn't just about business success—it's about redefining freedom, building deep relationships the old-school way, and using modern tools like personalized video and QR code mailers to crush it in a space many think is “dying.”Here's what you'll learn from Rick:✅ How living on the road helped him deepen client relationships and grow his business✅ The surprising story of how his dog, Wyatt, closed a five-figure deal✅ Why face-to-face interaction still beats Zoom—and how RV life makes it possible✅ How Rick transformed direct mail by blending old-school strategy with video and personalization✅ How “Helping Kids Help Kids” became a powerful community-driven marketing initiative✅ Why founders should embrace the journey—not just the destination✅ What it's really like to build a business in motion, including the tools, mindset, and lessons from 24 years on the roadIf you're a founder looking for inspiration outside the typical hustle-and-grind narrative, this episode is a masterclass in freedom, human connection, and building a business your way.Where to Find RickLinkedIn: https://www.linkedin.com/in/rick-smith-38862751/Website: https://ipidirect.comCalls to ActionTired of outsourcing your marketing to agencies that don't capture your brand's voice? At Impaxs, we empower 7–8 figure B2B companies to build in-house content teams that produce authentic, high-performing content—like engaging video podcasts—that truly resonate with your audience. Our proven Own The Brand Content System helps you take control of your brand narrative, drive consistent leads, and accelerate revenue growth. Ready to transform your content strategy? Visit our website to book a call, explore our services and pricing, and see how we collaborate with clients to achieve remarkable results: ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Jim, founder of Revenue Task Force, to unpack the hidden tax incentives, energy rebates, and government-backed funding opportunities that most business owners never hear about—yet could save them tens to hundreds of thousands of dollars.Here's what you'll learn from Jim:✅ How the FICA Wellness Program can save your company $600–$800 per employee every year—while increasing employee take-home pay and providing free healthcare benefits.✅ Why most businesses leave major money on the table when installing solar panels, EV chargers, or replacing a roof—and how to capture those incentives.✅ How to access power company funding to upgrade your facility without tapping into your budget or showing it on your books.✅ How to use accelerated depreciation and tax credits to drastically reduce your tax burden.✅ Why most business owners miss these opportunities (and how to avoid being one of them).✅ How to shift your sales and marketing from logical arguments to emotional drivers that actually move people to buy.Whether you run a manufacturing facility, a commercial property, or a growing business with employees, this episode is packed with tangible, often-overlooked ways to reinvest in your company, boost margins, and turn infrastructure into a revenue-generating asset.Where to Find JimLinkedIn: https://www.linkedin.com/in/revenuetaskforce/Website: https://revenuetaskforce.comWant to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Bob Moran and Karen, the CEO and President duo behind First Logistics. Together, they've grown their logistics business 20x in under a decade—without losing a single customer due to performance. But the real story lies in how they did it.Here's what you'll learn in this episode:✅ Why Bob semi-retired to focus on acquisitions, delivery expansion, and strategic real estate—and how Karen took the reins on daily operations to drive growth.✅ How they built an unbeatable company culture where frontline workers stay for decades and customers show up with pizza for the warehouse team.✅ The single biggest mistake founders make in the private equity process—and how to prepare your company for sale or scale.✅ Why measuring your customers' performance (not just your own) is a game-changer for retention and profitability.✅ How AI, automation, and industry shifts are reshaping the future of warehousing—and what founders should do now to stay ahead.✅ What every founder needs to know about customer acquisition in the post-COVID era—and why handwritten notes and LinkedIn are making a comeback.✅ Why they won't sell the business unless the buyer values their people—and how that mindset built unshakable loyalty.Whether you're scaling a logistics company or leading a service-based business, this episode is packed with lessons on leadership, culture, private equity, and sustainable growth.Hit subscribe for more founder conversations that give you real insights, no fluff.Where to Find Bob Moran and KarenLinkedIn: https://www.linkedin.com/in/karen-galena-91726a3/https://www.linkedin.com/in/rjmoran/Website: https://firstlogisticsllc.com/Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Paul Gregory, founder of Paul Gregory Media and one of the few certified B Corp marketing agencies in the U.S., to talk about what founders need to know heading into 2025 and beyond.Paul's been doing this for 19 years, and he brings a unique blend of performance marketing expertise and mission-driven brand building. From digital trends to brand messaging to AI-powered workflows, this episode gives founders a full playbook on what's changing—and what's not—in the world of modern marketing.Here's what you'll learn from Paul:Why digital is no longer optional—and how to choose where to start without wasting time and moneyThe one thing that will still separate winning brands even as video and AI become saturatedThe difference between paid and organic content—and why you need both working as an ecosystemHow Paul helps nonprofit leaders become heroes by giving them brand clarity and strategyWhat being a certified B Corp actually means, and how it drives real client loyaltyThe behind-the-scenes test of a 4-day, 32-hour workweek—and what happened to performanceHow to rethink meetings, Slack, and async work to boost productivityReal-world use cases of AI that save time, sharpen content, and improve internal communicationWhy founders must evolve from "having a presence on social" to building real brand equityThe truth about pricing transparency, sales cycle psychology, and how value-based pricing worksWhether you're a founder scaling a service business, building a team, or just trying to finally get your marketing to produce ROI—this one's for you.Follow for more founder conversations that give you real insights, no fluff.Where to Find Paul Gregory:LinkedIn: https://www.linkedin.com/in/paulgregorymediaWebsite: https://www.paulgregorymedia.comCalls to Action (per your request):Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

From the Marine Corps to the outdoor living industry to becoming a private pilot, Dwayne Draughon's story is anything but ordinary. But it's his mindset and grit that truly make this episode unforgettable.In this raw, no-filter conversation, we dive deep into the journey of a founder who's lost it all—and built it back better than ever. Dwayne shares the real side of entrepreneurship that no one talks about: mental health struggles, financial setbacks, leadership mistakes, and the daily discipline it takes to keep going.Here's what you'll learn from Dwayne:✅ Why the original business idea flopped—and how that failure led to a thriving design company✅ How the Marine Corps shaped his entrepreneurial mindset and resilience✅ The brutal (and hilarious) truths about people-pleasing, leadership, and friendship in business✅ What it actually means to build “grit”—and how to survive when everything's on the line✅ How he's using personal content, video, and AI to scale his brand and reach✅ Why most entrepreneurs are bullshitting life—and how to break out of it and live fully✅ Dwayne's powerful perspective on race, ownership, and not waiting for anyone's validationWhether you're in year one or year ten of your business journey, this episode is a must-listen for founders who want to hear the truth behind the curtain and gain the mindset to keep pushing forward—on their own terms.Where to Find Dwayne Draughon:LinkedIn: https://www.linkedin.com/in/duanedraughon/Website: https://www.vizxdesign.com/Want to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do!To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! : ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately.Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

What separates top performers from the rest?  Whether you're a founder, investor, or high-stakes trader, mastering your emotional and mental game is the key to success. In this episode of Founder Talk, we sit down with Keith, a former financial trader turned performance coach, who has spent decades helping world-class investors, business leaders, and professionals build mental resilience and discipline to win in high-pressure environments. Keith also asked me alot about video content, LinkedIn, and marketing…so we got into that as well :) Here's what you'll learn in this episode:✅ The psychological habits of top traders, founders, and executives—and how you can apply them to your business.✅ How to make the right decisions under uncertainty: When to pivot, when to double down, and when to walk away.✅ The power of emotional resilience—why mastering your emotions is the real competitive advantage.✅ How to eliminate distractions, avoid FOMO, and develop unwavering focus.✅ The neuroscience behind peak performance—and how to tap into your brain's full potential.✅ Why failure is an asset (if you know how to use it), and how the best founders bounce back fast.This episode is packed with practical wisdom for any founder looking to build mental toughness, make smarter decisions, and stay ahead of the game.Where to Find Keith:LinkedIn: https://www.linkedin.com/in/keithvelcich/Website: www.innermasterygroup.comWant to say goodbye to overpriced marketing agencies and start building your own internal content team that produces more effective content and in your voice (Video podcasts like these for example)? Then let's have a chat. Because that's exactly what we help 7-8 figure B2B companies do! To book a call, check out our pricing/services, and learn about how we work with clients, hop on over to our website now! ⁠https://impaxs.com⁠Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I'm using to scale companies fast, and key lessons from real-world experience—what's working, what's not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!https://impaxs79863.activehosted.com/f/12

Struggling to grow your personal brand on LinkedIn? Posting consistently but not seeing inbound leads? Jason Vana, founder of Shift, joins us for round three to break down what actually works—and what founders are getting dead wrong.In this episode, Jason reveals:✅ The biggest mistake founders make when trying to build a brand on LinkedIn.✅ His 80/20 content strategy that balances reach, engagement, and lead generation.✅ Why giving away your best insights for free actually attracts high-ticket clients.✅ How he grew to 81K+ followers organically (no gimmicks, no paid followers).✅ The differentiation formula that makes brands stand out (most companies fail this test).✅ Why LinkedIn “likes” don't matter—and what to track instead.✅ His system for creating 20+ high-quality videos a month without burning out.✅ The AI trap most businesses fall into—and how to use it strategically.If you're a founder, CEO, or entrepreneur looking to make LinkedIn work for your business, this episode is packed with real insights, no fluff—just actionable strategies that actually drive results. Hit subscribe for more founder conversations that help you grow your business and brand the right way.Where to Find Jason Vana:

In this episode, we sit down with Sean Riley, the Chief Executive Dude of Dude Wipes, to dive into the bold branding, viral marketing, and relentless hustle behind one of Mark Cuban's biggest Shark Tank wins. Here's what you'll learn from Sean:✅How Dude Wipes took a simple idea and turned it into a $300M+ brand.✅The genius brand strategy they deployed that made them wildly successful (One you can use too)✅ Why getting 100+ rejections before landing on Shark Tank was actually a good thing. ✅ How building an authentic, disruptive brand can compete with and even dominate billion-dollar companies✅ What is viral hacking & newsjacking and how to use it to dominate social media feeds✅ The importance of staying laser-focused to keep growing in a massive marketWhether you're an entrepreneur, brand builder, or content creator, this episode is a masterclass on disruption, branding, and scaling a business the right way.Hit subscribe for more founder conversations that give you real insights, no fluff.Connect with Sean Riley:LinkedIn: https://www.linkedin.com/in/spriles?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appDude Wipes: https://dudewipes.com/Want to build a content machine that drives real business results— including video podcasts and high-impact social media content. We help you do all of that in-house, so you don't have to rely on overpriced marketing agencies. 

In this episode of Founder Talk, we sit down with Rick Lochner, founder and president of RPC Leadership and Associates, to discuss the real difference between managing and leading—and why most founders are getting it wrong. We explore:✔️ Success vs. Scale – Why not every founder should chase the billion-dollar dream✔️ The Power of Leadership Mindset – How shifting your thinking changes everything✔️ The 3 Rs of Podcasting – Why every founder should start a podcast✔️ How to Build High-Performing Teams – The leadership mistakes that kill momentum✔️ The Biggest Generational Leadership Differences – What Baby Boomers, Millennials, and Gen Z can learn from each other✔️ How to Get Honest Feedback from Your Team – The question every leader should ask✔️ Mission vs. Vision – Why most companies get them wrong and how to fix it✔️ Imperfect Excellence > Perfection – How founders should think about failure✔️ Why Learning is the Only Competitive Advantage – And how to do it faster than your competitorsThis episode is a must-listen if you're a founder looking to scale your business without sacrificing your leadership, your team, or your life.Where to Find Rick Lochner:

In this episode ofFounder Talk, we dive into the heated debate around the effectiveness of social media marketing and what it takes to build in-house content teams.Our guest,Lisa, a seasoned entrepreneur and shares her journey of building a business in adeclining industry, growing despite market stagnation, and helping companies structure their marketing teams. We also tackle:✔️The Big Debate: Why building an internal content team is the key to long-term success✔️The Pitfalls of Marketing Agencies – Why outsourcing can hurt your brand voice and speed✔️Sales & Marketing in 2025 – What's actually working right now✔️Why Founders Must Create Content – And how to do it without overwhelm✔️How Music & Project Management Unlock Branding Success – A wild take you won't expect✔️Hiring in the Philippines vs. U.S. for Content Roles – The controversial debate✔️Marketing That Drives Real Leads – What works, what doesn't, and what's a total waste of timeIf you're a founder looking to scale your business, generateconsistent leads, and build a marketing machine, this episode is a must-listen.Where to Find Lisa:

In this episode of Founder Talk, Alex Sheridan sits down with Rene Beckman, founder of M Seed Search and a seasoned entrepreneur with a wealth of experience in building and scaling businesses. Rene shares her unique journey, from navigating challenging partnerships and making successful exits to helping companies hire the right talent and build sustainable teams. We dive into the practical, the personal, and the philosophical—covering everything from common hiring mistakes founders make to why meditation is a game-changer for entrepreneurs. If you're a founder looking to scale, avoid costly hiring missteps, or find clarity in a chaotic world, this episode is packed with insights you won't want to miss. Highlight Stamps: 00:02 – Rene Beckman introduces herself and her entrepreneurial journey. 04:15 – Common hiring mistakes founders make and why they wait too long to build infrastructure. 12:45 – How meditation can change your life and improve decision-making as a founder. 18:30 – The challenges and pitfalls of business partnerships. 25:00 – Scaling tips: What it takes to move from six figures to seven and beyond. 33:50 – Why creating a compelling hiring process and company story is critical for attracting top talent. 41:20 – The real difference between being a solopreneur and building a scalable business. 51:00 – Lessons learned from pitching investors and navigating the tech startup world. 58:30 – Final advice: Get the right people, prioritize infrastructure, and explore life-changing practices. Where to Find Renee Beckman: LinkedIn: https://www.linkedin.com/in/renee-beckman/ Website: https://mseedinc.com/

Podcast Description: In this episode of Founder Talk, we sit down with Steve from Gilded Box to uncover the art of cutting through the digital noise with unforgettable, personalized gift strategies. Steve shares how their creative, high-quality gifting approach has achieved a 100% response rate from prospects and influencers—without even asking for anything in return. From why custom, thoughtful gifts outperform generic swag to how gifting builds relationships and drives business results, this episode is packed with actionable insights for founders looking to create meaningful connections. We also dive into strategies for account-based marketing (ABM), leveraging creativity in outreach, and the power of giving without expecting. If you've ever wondered how to stand out in a crowded market, build genuine relationships, and turn prospects into clients, this conversation will change the way you think about outreach and gifting. Episode Highlights: [00:02:15] How Gilded Box uses custom gifts to create standout experiences.[00:06:45] Why thoughtful personalization beats generic swag every time.[00:12:30] The psychology behind gifting without an ask—and why it works.[00:18:20] Using gifting as a tool for cold prospects, pipeline clients, and referrals.[00:23:00] How creativity and effort open doors to impossible opportunities.[00:29:50] Building a marketing engine: trial, error, and consistency.[00:34:10] Lessons from Liquid Death and Dollar Shave Club—taking risks in branding.[00:40:35] Relationships as a cheat code for business success.[00:45:15] Advice for founders: starting with community and creative strategies. Where to Find Steve and Gilded Box LinkedIn: https://www.linkedin.com/in/stevegumm/Website: gildedbox.com Want to say goodbye to marketing agencies forever and start building your own internal content team?! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com Also, I put together a super valuable playbook for 7-8 figure B2B companies on how to build your OWN high-performing content team that can produce video podcasts like this and help you drive real business results and revenue through content across platforms.  And it's FREE!

Podcast Description: In this episode of Founder Talk, we dive deep with Ryan Cleaveland, Co-Founder of Spotter Staffing, a specialized staffing firm focusing on school-based therapy positions in Illinois and Texas. Ryan shares the fascinating story of how he transitioned from traditional staffing into the niche world of therapy staffing for schools, and why this purpose-driven pivot has allowed his company to thrive in a highly focused space. Ryan's insights into leadership, scaling, and maintaining a purpose-driven business offer valuable lessons for any founder looking to grow sustainably. Highlight Stamps: 00:00 – Introduction to the episode and Ryan's background. 01:30 – Ryan explains why he chose the niche of school-based therapy staffing after his time in traditional staffing. 06:00 – Ryan talks about the power of purpose and what led him to this unique space. 10:00 – The importance of working with people who are making a genuine impact in education and therapy. 12:30 – Discussing the challenges and rewards of niching down in a competitive market. 16:45 – How Spotter Staffing differentiates itself with exceptional service and a strong focus on values. 22:15 – Introducing Leo the Llama: How a company mascot became part of Spotter Staffing's brand identity and culture. 28:00 – The importance of staying true to your niche and the benefits of focusing on a specific market. 36:00 – The journey to being listed on the Inc. 5000 list and achieving 504% growth. 41:20 – Ryan shares his top three strategies for scaling a company: hard work, continuous learning, and surrounding yourself with great people. 46:45 – Discussing work-life balance, the importance of being present, and taking time to recharge. 53:00 – Ryan opens up about the challenges of letting go of control and trusting others in leadership roles. 58:20 – What's next for Spotter Staffing and their plans for future growth. 1:02:00 – Closing thoughts and where to find Ryan Cochrane online. Where to Find Ryan Cochrane: LinkedIn: https://www.linkedin.com/in/ryan-cleaveland-2aa5a87/ Website: https://www.spotterstaffing.com/ Tune in to hear how Ryan's dedication to purpose, focus, and growth can inspire founders to carve out their own niche and scale with intention!

In this episode of Founder Talk, I sit down with John, founder of Workbox, a rapidly growing flex office space company that's redefining the commercial real estate industry. We dive deep into his journey of creating a business model that thrives in today's hybrid work environment, emphasizing asset-light strategies and long-term flexibility for businesses of all sizes. From navigating capital-intensive projects to leveraging differentiation and brand-building in a competitive market, John shares candid insights on the challenges and rewards of scaling a business from scratch. You'll also hear about how Workbox is not just another workspace provider but a hub for small businesses, offering a venture fund, accelerator programs, and a community-driven approach to help entrepreneurs thrive. Whether you're curious about commercial real estate, intrigued by the future of work, or looking for inspiration on how to scale a business while minimizing risk, this conversation will provide invaluable insights for any founder. [00:45] - The Genesis of Workbox: John shares how he started Workbox and his insights on building a unique flex office space that feels like home but meets the evolving needs of businesses. [03:20] - Managing Capital-Intensive Projects: Learn how John handles the complexities of a capital-heavy business, managing overhead while maintaining a sustainable, asset-light model. [06:10] - The WeWork Differentiator: Hear how Workbox differs from WeWork, focusing on small businesses, community building, and integrating an in-house venture fund and accelerator. [12:50] - COVID-19's Unexpected Impact: John reflects on how the pandemic accelerated flexible work trends and shaped Workbox's growth, pushing them to innovate with remote services and virtual programming. [21:30] - Hybrid Work Models and Performance: We discuss the pros and cons of hybrid work environments versus 100% remote or in-office setups, and how different models affect team performance and company culture. [35:00] - Scaling Smart: Balancing Growth and Infrastructure: John reveals the strategies behind Workbox's expansion, focusing on sustainable infrastructure, strategic locations, and long-term vision. [42:00] - Why Relationships, Fulfillment, and Growth Matter: We wrap up by discussing the personal motivations behind building a business, the importance of staying challenged, and what truly matters for a founder's happiness and purpose. LinkedIn: https://www.linkedin.com/in/john-wallace-23114a5/ Website: www.workboxcompany.com WANT TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com Join 1,500+ Founders and get my BEST content delivered weekly to your inbox! Every week I share exclusive, high value content that you can't find anywhere else (Not even on my social pages)! It's the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content and social media. BONUS FOR SIGNING UP TODAY! Once you sign up, I'll send you an email (And video) where I show you how to create 3 videos guaranteed to help you drive more sales...instantly. And all you need to create them is a smartphone and wireless mic :) https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we sit down with John Tsourakis, a multi-business founder, to explore the delicate balance between staying focused on your current business and knowing when it's time to jump into new ventures. With three businesses under his belt and more on the way, John offers invaluable insights for founders trying to navigate growth, partnerships, and scaling. From knowing when to niche down and maximize profit margins to understanding the power of healthy partnerships, John breaks down the lessons he's learned from both success and failure. We dive deep into what makes a business sellable, why niching down can save you years of trial and error, and the importance of building a solid outbound strategy. If you're a founder or entrepreneur looking for practical, no-nonsense advice on scaling, this episode is for you. Key Moments:  When to Stay Focused vs. When to Expand: John explains how knowing your personality and business stage can determine whether you should focus on your current venture or pursue new opportunities. The Importance of Experience Before Expanding: John reflects on why it took him nearly a decade before starting his next business, and how seasoned experience plays a key role in managing multiple ventures. Learning to Delegate What You Hate: John shares how partnering with others for tasks he dislikes, like hiring and payroll, allowed him to focus on what truly interests him—connecting customers with value. The Gamble of Entrepreneurship: The fun of taking risks and why failures are just as important as successes in business growth. Partnerships and Profit Margins: John breaks down why knowing your partners well and understanding profit margins are critical for scaling. Niching Down for Success: John talks about the value of niching down and how it can make your business more sellable, with examples of how focusing on one industry can create massive success. Founders' Biggest Mistake: John dives into how founder-led sales and poor account management can prevent a business from scaling and what founders need to do to make their companies more sellable. The Power of Community and Perspective: How having a network of fellow entrepreneurs can provide clarity during slow seasons and help you stay motivated. Why LinkedIn is On Fire Right Now: John and Alex discuss LinkedIn's massive organic reach with video content and why founders should jump on this opportunity now. Internal Content Teams vs. Outsourcing: John weighs in on why content created internally can outperform outsourced content in speed, authenticity, and effectiveness—plus the risks if companies don't properly build out these internal teams. What's It All For?: John reflects on his entrepreneurial journey, what keeps him driven, and how fun, fulfillment, and legacy fuel his pursuit of new ventures. Where to Find John Tsourakis LinkedIn: https://www.linkedin.com/in/jontsourakis/Website: OYOVA.com WANT TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com GET MY BEST CONTENT HERE! If you thought this content was good, I wanna let you there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what's broken in traditional marketing and what needs to change to succeed in today's landscape. We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results. Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024. @2:00 – What's Broken in Marketing Today:Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was. @6:50 – How to Build a Valuable Email List:For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics. @10:40 – Personal Branding on LinkedIn:Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business. @15:20 – Why You Should Ditch Buying Email Lists:Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead. @18:30 – Does Email Marketing Still Matter?:In the age of social media, is email marketing still relevant? Amy gives her take on why it's still a valuable channel if done right. @22:15 – The Secrets to Writing a Good Email:What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails. @30:40 – How SEO Has Evolved in 2024:Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused. @37:15 – Using Video for SEO and Brand Building:Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO. @45:00 – The Importance of Sales and Marketing Alignment:How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams. @55:20 – Why Founders Should Be the Face of Their Brand:Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation. LinkedIn: https://www.linkedin.com/in/aimeehschuster/ Website: https://bandwidthstrategy.com/ Say goodbye to marketing agencies forever and start building your own internal content team! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of "Founder Talk," we're joined by branding expert Jason Vana for a deep dive into why businesses should focus on being different rather than simply being better. Jason shares powerful insights on how to position your brand to stand out in a crowded market, revealing the three key areas that determine true differentiation. We discuss why most companies get stuck in a "better" mindset, and how shifting to "different" can make all the difference. From understanding your unique value proposition to leveraging content that positions you as an expert, Jason offers actionable advice that every founder should hear. We also explore the psychology behind branding, the importance of being bold, and how to avoid common pitfalls in corporate versus personal branding. Whether you're an established business or just starting out, this episode will equip you with the strategies you need to stand out and succeed. Highlight Stamps: 0:30 – The difference between "better" and "different" in branding. 3:15 – Why being different is essential for business success. 7:45 – The three key areas to identify your unique value. 10:30 – Corporate brand vs. business brand: Understanding the difference. 14:00 – The importance of being bold and taking risks in your branding. 19:45 – Live branding exercise: Evaluating Impaxs Marketing's unique value. 28:20 – Why teaching is the fastest way to be seen as an expert. 34:10 – How content creation ties into expert positioning and brand differentiation. 40:50 – Corporate brand vs. personal brand: Breaking down the confusion. 50:00 – The future of LinkedIn: Video content trends and predictions. Where to Find Jason Vana: LinkedIn: Jason Vana Website: https://shft.agency This episode is packed with valuable insights and practical advice, making it a must-listen for any founder looking to elevate their brand and business. Tune in and discover how to differentiate your brand in a way that truly resonates with your audience! Say goodbye to marketing agencies forever and start building your own internal content team! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode of Founder Talk, we're joined by Clay Stelzer, an exceptional CEO coach who shares his profound insights on leadership, business growth, and personal development. This conversation is packed with valuable takeaways that can transform the way you approach your role as a founder. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is a must-listen! Highlights: [00:02:15] - Introduction to Clay Stelzer and his work at 1560, helping business leaders and their teams wake up to patterns keeping them from achieving their goals. Explanation of "sleep working." [00:04:30] - The importance of conscious leadership and how business culture reflects a leader's perspective. [00:06:20] - Understanding above the line vs. below the line thinking and its impact on leadership and decision-making. [00:10:10] - Common problems CEOs face, such as feeling stuck in a cycle and blaming others. The importance of taking 100% responsibility for outcomes. [00:15:45] - Examples of below the line behaviors and the three reasons we go below the line: security, approval, and control. [00:20:50] - Strategies to recognize and address below the line thinking, including normalizing these patterns and self-awareness. [00:25:30] - Personal stories of overcoming below the line thinking and how past survival strategies may hinder current success. [00:30:45] - Building self-worth beyond performance and success. The importance of self-love and self-acceptance in personal and professional growth. [00:35:50] - Handling insecurities and fears by addressing them openly, creating connection and reducing their power. [00:40:15] - The role of vulnerability in leadership and the strength it brings to relationships and teams. [00:45:00] - Practical steps to embed conscious leadership principles into daily life, including accountability partners and regular reflection. [00:50:30] - The significance of a co-creative relationship in marriage and avoiding codependency by supporting each other's growth and taking responsibility for personal triggers. [00:55:00] - The thoughtful threes: Insights on misguiding professional advice, overcoming fears in business, and unconventional strategies for success. [01:00:45] - Where to find Clay Stelzer and the types of coaching and consulting services he offers. Where to Find Clay Stelzer: LinkedIn: Clay Stelzer Website: 1560 Want to start using video and social media content to drive revenue, build brand, and grow your business?  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this special episode of Founder Talk, I sit down with the dynamic husband-and-wife duo behind Two Bostons, a beloved pet store chain in the Chicagoland area. We delve into the unique challenges and triumphs of running a business together, from their accidental start in the pet retail industry to their expansion to seven stores! This conversation is packed with valuable insights for any entrepreneur, especially those considering a brick-and-mortar business or working alongside a spouse. Highlights: [00:01:00] Introduction and Context: We kick off with the unique aspects of this episode – a husband and wife team and their brick-and-mortar business. [00:02:30] What is Two Bostons?: The founders explain their mission to provide fun and educational pet products, their support for rescue groups, and what sets them apart from big-box stores. [00:05:00] Starting Out: Learn how they transitioned from their original careers to retail, driven by a love for their Boston Terriers and the problems they encountered as pet owners. [00:09:45] Opening the First Store: From finding their first location to the whirlwind of opening without prior retail experience. [00:15:30] First Day Challenges: Their early struggles, like not knowing how to open a cash drawer and the importance of taking action despite uncertainty. [00:20:00] Balancing Work and Family: Juggling full-time jobs and a new business while starting a family. [00:24:30] Expansion to Second Store: The decision-making process behind opening a second store and the challenges of scaling. [00:29:00] Overcoming Operational Challenges: The importance of standard operating procedures (SOPs) and hiring a retail coach. [00:35:00] Maintaining High Standards: How their uncompromising standards and clear expectations contribute to their success. [00:40:00] Hiring and Retention: Strategies for attracting and retaining top talent in a competitive market. [00:45:00] Core Values in Hiring: The importance of core values in their hiring process and ensuring team alignment. [00:50:00] Marketing and Customer Experience: How they use surveys to understand customer expectations and the impact of organic social media. [00:55:00] Future Plans: Discussing their plans for opening new stores and the factors influencing their decisions. [01:00:00] Personal Reflections: Balancing business with family life, their dedication to core values, and what's next for Two Bostons. Where to Find the Founders: Website: https://twobostons.com Want to start using video and social media content to drive revenue, build brand, and grow your business?  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know that there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this episode, we are thrilled to have Kristen Prinz, an influential business and employment lawyer from Chicago, join us. Kristen shares her journey of starting her own law firm, her insights into the evolving landscape of employment law, and how she balances her career with being a mom. Get ready for valuable insights and practical advice on handling legal challenges, building a supportive work culture, and achieving work-life balance. Here are the key highlights from our conversation: Timestamps: 00:00 - Introduction to Kristen Prinz and her accolades 01:45 - Kristen's motivation for starting her own firm 04:30 - The shift from law as a knowledge commodity to a service industry 06:00 - Key employment law considerations for founders 09:00 - The increasing importance of mental health in the workplace 12:45 - Challenges in trade secrets, confidentiality, and cybersecurity 15:30 - The impact of ADA accommodations and changing laws 18:00 - Addressing mental health issues and balancing empathy with business needs 21:45 - The evolving expectations of employees and employers 25:00 - Kristen's journey to starting her own law firm and lessons learned 30:00 - Gender biases and their impact on career progression 34:30 - Advice for ambitious women balancing career and family 39:00 - The role of community in parenting and work-life balance 42:30 - Importance of employment agreements and confidentiality 47:00 - The current state of non-competes and their enforceability 52:00 - The impact of AI on the legal industry 57:00 - The significance of conducting culture assessments in organizations 01:03:00 - The balance between strategy and culture in business 01:07:00 - Personal stories of balancing work and family life 01:13:00 - The importance of giving yourself grace as a working parent 01:17:30 - Kristen's involvement in New Moms and supporting young mothers 01:23:00 - The role of sleep and being a board member of the National Sleep Foundation 01:26:30 - Thoughtful Threes segment: Misguided advice, taking business to the next level, and unconventional strategies 01:35:00 - Closing thoughts and where to find Kristen Prinz Where to Find Kristen Prinz: LinkedIn: https://www.linkedin.com/in/prinzlawfirm/ Website: The Prinz Law Firm Email: kristen.prinz@prinz-lawfirm.com WANT TO APPLY TO WORK WITH US?  We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again!  Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com GET MY BEST CONTENT HERE! If you thought this content was good, I wanna let you there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

In this exciting episode of Founder Talk, we sit down with Mike Wallace, a seasoned entrepreneur who successfully built and sold his company for a whopping $50 million. Mike brings a wealth of insights and experiences to the table, making this a must-listen for any founder or aspiring entrepreneur. [0:01:30] – Introduction and Overview: We kick off the episode with Mike introducing himself and sharing a bit about his background in the freight brokerage industry. Mike talks about his humble beginnings and how he never initially aimed to become an entrepreneur. [0:08:45] – Early Career and Industry Insights: Mike shares his early career experiences at American Backhaulers, comparing the business environment of the late 90s to today. He provides a fascinating look into the freight brokerage industry and how technology has transformed it over the years. [0:18:10] – Starting His Own Company: Mike talks about the decision to leave his stable job and start his own business. He explains the initial challenges, the importance of having a vision, and the role his partner played in the early days. [0:29:50] – Overcoming Early Challenges: Mike delves into the near-death experiences his company faced in the early years, from financial struggles to managing credit risks. His stories of resilience and determination are packed with valuable lessons for any entrepreneur. [0:40:20] – Scaling the Business: Mike discusses how his company grew over 19 years, the inflection points that required him to step back and manage more than do, and the importance of building a capable team. He emphasizes that a company must be able to run without the founder for it to be truly valuable. [0:52:15] – Navigating Technological Changes: Reflecting on the technological shifts from email adoption in the early 2000s to the current importance of social media and video content, Mike provides insights into how businesses need to adapt to stay competitive. [1:05:45] – Key Strategies for Growth: Mike shares practical advice on what it takes to grow a company to $50 million in revenue, including building strong teams, maintaining consistent sales efforts, and having a plan for continuous improvement. [1:18:30] – The Big Sale and Beyond: Mike takes us through the process of selling his company, the partnership with Hudson Hill Capital, and the continued growth under new ownership. He also talks about his current involvement and future plans. [1:32:00] – Thoughtful Threes: In our signature segment, Mike answers three thought-provoking questions: What used to be important but no longer is? An unconventional business strategy that paid off. One piece of business advice he disagrees with or thinks is overrated. LinkedIn: https://www.linkedin.com/in/michael-wallace-1605991a/ Email: mwallace@amtransexpedite.com Tune in to this episode to gain a treasure trove of insights from someone who has truly walked the walk in the entrepreneurial world. Whether you're in the early stages of building your business or looking to scale and eventually sell, Mike Wallace's story will leave you inspired and better prepared for your own journey. Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

In this unique episode of Founder Talk, we sit down with Gary and Travis Miller, a dynamic father-son duo who own and run a successful staffing and recruiting firm. Join us as they share their personal and professional journey, offering revealing insight into the unique dynamics of family-run businesses, staffing/recruiting, and scaling. Highlight Stamps: [00:00] Introduction to the Guests and Their Business We introduce Gary and Travis Miller, highlighting the rarity of having a father and son duo in the same business and what listeners can expect from this episode. [03:45] Navigating Father-Son Dynamics Gary shares the deep bond and unique experience of working closely with his son, spending significant time together, and discussing various topics beyond business. [07:30] The Career Shift Travis recounts his initial career in journalism, the moment he realized it wasn't for him, and how he transitioned into the family business, marking a pivotal moment in his professional life. [12:15] Evolution of the Recruiting Industry Gary and Travis discuss the changes they've witnessed in the recruiting industry, the impact of technology, and the enduring need for a people-based approach despite advancements like AI. [18:40] Hiring the Right Fit The Millers delve into their philosophy of hiring, emphasizing the importance of finding candidates who align with a company's culture and vision, not just those with the right qualifications. [25:00] Building Trust and Credibility The discussion shifts to the importance of employer and employee branding, how content creation plays a role in building trust, and the benefits of a strong social media presence. [35:20] The Power of Storytelling Gary shares anecdotes about the early days of their podcast, the challenges and rewards of creating content, and the long-term impact of sharing their story with a wider audience. [45:15] Leadership and Letting Go Gary reflects on his 47-year career, the challenges of evolving leadership, and the importance of fresh perspectives and systems to take the business to the next level. [50:00] The Thoughtful Threes We wrap up with our signature segment, "The Thoughtful Threes," where Gary and Travis answer three thought-provoking questions, providing deeper insights into their personal and professional lives. Where to Find the Guests: LinkedIn:  Travis Miller: https://www.linkedin.com/in/travismillermri/ Gary Miller: https://www.linkedin.com/in/bestrecruitingfirm/ Website: Miller Resource Group Tune in to hear the Millers' compelling stories and practical advice, making this a must-listen for any entrepreneur looking to gain insights into family business dynamics and effective recruitment strategies. Don't miss out on this enlightening episode! Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)

Description: In this engaging episode of Founder Talk, Alex sits down with Brian Ligon, a seasoned entrepreneur who helps businesses evaluate and procure superior telecom and cloud technology solutions. Brian shares his journey from corporate sales to founding his own company, offering valuable insights for founders at every stage of their business journey. Highlights: [00:00] Introduction: Alex introduces Brian and discusses the importance of evaluating and procuring telecom and cloud technology solutions for businesses. [02:00] Target Market: Brian explains how his company started with enterprise customers and expanded to help mid-market and smaller companies with limited IT resources. [05:00] Examples of Technology: Discussion on the types of technology businesses need, such as internet connections, data centers, and cybersecurity solutions. [08:30] Navigating the Noise: Brian talks about how his company cuts through the noise of numerous providers to find the best solutions for their clients. [12:00] Sales and Relationships: The importance of building long-term relationships with clients and maintaining an unbiased approach in recommending solutions. [15:00] Founding Journey: Brian shares his reasons for leaving corporate sales to start his own business, highlighting the desire for more control over his destiny and the challenges of corporate quotas. [18:00] Superpowers in Business: The significance of humor and understanding clients' needs in building successful business relationships. [22:00] Using Humor: Tips on incorporating humor into business interactions and content to create stronger connections. [25:00] Challenges of Founding a Business: The transition from corporate sales to selling for his own business and the unique challenges it presents. [30:00] Sales Evolution: How sales have changed over the past decade, especially with the rise of social selling and online interactions. [35:00] In-Person vs. Virtual Meetings: The value of in-person meetings and building relationships versus virtual interactions. [40:00] Thoughtful Threes: [41:00] Biggest Opportunity: Brian discusses the potential of video content for his business and the hesitation to dive into it fully. [44:00] Success Myths: How his perception of success has shifted from being money-focused to providing a fulfilling life for his family. [47:00] Productivity Tips: The importance of maintaining mental and physical health, including regular exercise and sobriety, for business success. [50:00] Closing Remarks: Brian shares his contact information and encourages listeners to connect with him on LinkedIn. Where to Find Brian Ligon: LinkedIn: https://www.linkedin./in/brianligon/ Website: https://voyancetech.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company)

In this episode, we sit down with Rob Kelly, founder of Achieve Talent Solutions, to uncover invaluable lessons from his extensive 15+ years in sales and executive recruiting. Timestamp Highlights: [00:00] Introduction Meet Rob Kelly, founder of Achieve Talent Solutions, and learn about his 15+ years of experience in sales and executive recruiting. [02:15] The Key to Human Behavior Rob shares the most important lesson he has learned about human behavior: "Talk less, listen more." He emphasizes the importance of understanding customer and client needs to build meaningful relationships. [06:45] The Evolution of Sales Approach Rob discusses his journey from following sales scripts to having more organic, client-focused interactions. [10:30] Hiring the First Employee Rob recounts his experience hiring his first full-time employee, the nervousness involved, and the importance of building relationships on LinkedIn. [15:00] The Power of LinkedIn Explore the evolution of LinkedIn in recruitment and how it has transformed from a job-seeking platform to a relationship-building tool. [21:00] Job Descriptions vs. Personal Connections Rob explains why traditional job postings are becoming dated and highlights the importance of personal connections and conversations in finding the right talent. [25:50] The Role of AI in Recruitment Rob and the host discuss the impact of AI on recruitment processes and how it can streamline tasks without replacing the human touch. [30:45] Overcoming Personal and Professional Challenges Rob shares his personal story of living in his car during a difficult period and how that experience shaped his resilience and empathy. [37:15] Mindset and Personal Belief The conversation shifts to the significance of mindset, self-esteem, and believing in oneself to overcome challenges and achieve success. [43:00] Generational Differences in the Workplace Rob's insights on generational differences, particularly with Gen Z, and how each generation's unique approach can contribute to the workforce. [49:30] The Thoughtful Threes Rob answers three thought-provoking questions, offering deep insights into what it takes to elevate a business, the shift in his values over time, and identifying activities that might seem unproductive but are actually beneficial. [01:05:00] Conclusion Final thoughts on the importance of human connections, personal growth, and maintaining a positive mindset in both personal and professional life. Where to Find Rob Kelly: LinkedIn: https://www.linkedin.com/in/rob-kelly-9a8a21220/ Website: https://www.achievetalentsolutions.com/ Email: rob.kelly@achievetalentsolutions.com Tune in to this episode to gain actionable insights and inspiration from Rob Kelly's journey and expertise in building meaningful business relationships. Don't miss out on learning how to navigate the human side of business effectively!

In this episode we dive deep with Benny Mathew, founder of Orion 3, to explore his unique approach to business and life. Benny shuns the typical "networking" label, aiming instead to build genuine relationships and communities. He shares his journey of creating Orion 3, an organization that thrives on authenticity and human connections rather than transactional interactions. Join us as we uncover Benny's insights on staying true to oneself in the entrepreneurial world, the importance of mental and emotional health for founders, and the profound impact of genuine human connections on personal and professional success. Highlights: [0:01] Introduction: Benny explains his unconventional business model and why he dislikes the term "networking." [0:10] Building Relationships: The core focus of Orion Three and Benny's approach to creating value through relationships. [0:20] Entrepreneurship Challenges: Benny discusses the biases and struggles founders face, and the importance of internal validation. [0:30] Origin Story of Orion Three: Benny shares how he transitioned from corporate life to building Orion Three during the pandemic. [0:45] Personal Growth and Authenticity: The journey of self-discovery and the role of authenticity in business success. [0:55] Mental and Emotional Health: The critical role of mental health for founders and practical advice for maintaining balance. [1:10] Overcoming External Opinions: Strategies for dealing with the fear of others' opinions and staying focused on one's path. [1:20] Importance of Self-Awareness: The continuous journey of self-awareness and its impact on personal and professional life. [1:30] Creating a Supportive Community: The value of a supportive network and how Orion Three fosters meaningful connections. [1:40] Advice for Founders: Benny's top takeaways on building relationships and staying true to one's vision. [1:50] Closing Thoughts: Benny's perspective on success and the importance of self-reflection. Where to Find Benny Mathew: LinkedIn: Benny Mathew Website: https://www.orion3.com Email: benny@orion3.com Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

In this episode, we sit down with Henry Kaskov, a seasoned business valuation expert, to uncover the secrets to enhancing business value, personal branding, and finding fulfillment beyond the entrepreneurial grind. Highlights: 00:02:00 - 00:05:30 | Business Valuations Basics: Henry discusses the key elements that make a business valuable, emphasizing high profit margins, sustainability, and reducing owner dependency. 00:06:00 - 00:10:00 | Importance of Personal and Company Branding: We explore how personal and company branding can significantly impact a business's value and attractiveness to buyers. 00:10:30 - 00:15:00 | Retirement and Fulfillment: Henry shares wisdom on retiring or selling your business with purpose and finding fulfillment in the next chapter of life. 00:15:30 - 00:20:00 | Unique Attributes of Businesses: The diversity in business valuations - why every company, even within the same industry, can have different values based on their unique attributes. 00:20:30 - 00:25:00 | Future Profits and Buyer Comfort: Understanding what buyers are looking for, and how demonstrating low-risk, consistent earnings can boost your business's value. 00:25:30 - 00:30:00 | Annual Recurring Revenue (ARR): Why ARR is golden and highly attractive to buyers, especially in industries with subscription models. 00:30:30 - 00:35:00 | The Role of Teams in Business Valuation: The importance of having a strong, independent team in place to reduce buyer risk and increase business value. 00:35:30 - 00:40:00 | AI's Impact on Business Valuations: Henry's forward-looking take on how AI is transforming the business valuation industry and the importance of adapting to these changes. 00:40:30 - 00:45:00 | Work-Life Balance and Entrepreneurship: Henry's personal journey of maintaining a work-life balance while running a successful business, and his non-negotiables in life and work. 00:45:30 - 00:50:00 | Personal Fulfillment and Business Ownership: A candid discussion on the challenges and rewards of being a business owner, and the importance of personal fulfillment alongside professional success. 00:50:30 - 00:55:00 | Marriage and Partnership: The role of effective communication and partnership in marriage, especially when both partners are entrepreneurial. 00:55:30 - 01:00:00 | Evaluating Business and Personal Success: How Henry evaluates his success as a businessman, husband, and father, and the importance of aligning personal and professional goals. Where to Find Henry Kaskov: LinkedIn: Henry Kaskov Website: Kaskov Valuations Email: henry.kaskov@kaskovvaluations.com Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  LinkedIn: https://www.linkedin.com/in/alexbsheridan Youtube: ⁠https://youtube.com/c/AlexBSheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

Episode Description: Welcome to another episode of Founder Talk, the podcast where real Founders share their stories of building businesses while navigating the adventure of life. In this episode, we have the privilege of speaking with Andy Donaldson, a seasoned entrepreneur with a wealth of experience and insights to offer. Highlights: The Dream of Selling a Company Andy kicks off the conversation by discussing his experience with having his company, Rhino Tools, acquired. He shares the emotional rollercoaster and the unexpected reality of what many founders dream of—a big exit. Building Rhino Tools from Scratch Andy and his brother started Rhino Tools in 2005, literally out of their bedroom. He shares the challenges they faced, the sacrifices they made, and the hustle required to grow their business into a successful company. Surviving the 2008 Housing Crash Despite the 2008 economic downturn, Rhino Tools continued to thrive. Andy talks about their strategy, the importance of persistence, and how they managed double-digit growth even during tough times. The Realities of an Acquisition Andy provides a candid look into the acquisition process. He explains the misconceptions about the "payday" and shares his personal experience of what it was like to stay on with the acquiring company. Advice for Aspiring Entrepreneurs Andy offers invaluable advice for those looking to sell their businesses. He emphasizes the importance of building a business that can run without you, understanding your true worth, and negotiating terms that secure your future. Balancing Work and Family The conversation turns personal as Andy talks about the challenges of balancing professional commitments with family life. He shares his strategies for maintaining this balance and the importance of being present for his children. The Role of Communication in Relationships Andy reflects on the significance of communication in both personal and professional relationships. He shares how being open and honest can strengthen bonds and lead to a more fulfilling life. Lessons from Tough Times Andy and the host discuss the character-building nature of challenging times. They talk about the importance of resilience, grit, and the ability to get back up after being knocked down. Andy's New Venture Towards the end of the episode, Andy introduces his new business, Concrete Slab Tech, and discusses the transition from his previous venture. He shares the lessons learned and the excitement of starting something new. Join us for this engaging conversation filled with practical insights, personal anecdotes, and inspirational stories that will resonate with every founder and aspiring entrepreneur. Tune in to listen to Andy Donaldson on Founder Talk and discover why prioritizing people and creativity can transform not just your business, but your entire life.

Welcome to another episode of Founder Talk, where real Founders share their experiences of building businesses and navigating the adventure of life. In this episode, we have the pleasure of speaking with Simon Granner, an inspiring entrepreneur who emphasizes the philosophy of "people over profit." Highlights: People Over Profit Philosophy Simon delves into his philosophy of making decisions based on people first, then professional, and finally financial considerations. He explains how this approach can lead to long-term success and fulfillment in both business and life. Personal Transformation Simon shares his personal journey of feeling empty despite financial success and how the impending arrival of his first child catalyzed a shift in his priorities. He reflects on the importance of finding a partner who makes you a better version of yourself. Listening to Clients Simon stresses the significance of truly listening to clients to understand their needs and aspirations. He provides insights into how advisors can shift their focus from merely financial incentives to genuinely helping clients achieve their goals. Building a Business with Integrity Simon discusses the importance of establishing a business model that prioritizes client needs, sharing how his company, Personal CFO Network, helps advisors transition to a more holistic and client-centered approach. Balancing Family and Business Simon and I explore the challenges and rewards of balancing a family while building a business. Simon shares candidly about the difficulties and joys of raising children and leading a household while maintaining a successful business. Creative Entrepreneurship We dive into the value of creativity in entrepreneurship. Simon reflects on his passion for storytelling and how it has shaped his approach to business and content creation. Marriage and Partnership Simon offers heartfelt advice on building a strong marriage and finding a partner who complements and challenges you. He emphasizes the importance of underlying friendship and love in a relationship. Join us for this engaging conversation filled with valuable insights, personal anecdotes, and practical advice that will leave you inspired and motivated. Tune in to listen to Simon Granner on Founder Talk and discover why putting people first can transform not just your business, but your entire life.

In this episode, we have the pleasure of speaking with Kevin Kaye, Founder/CEO of Katalyst Group. Kevin has successfully exited a business, traveled the world, and now runs another thriving recruiting business while embracing conscious leadership. Join us as we dive into Kevin's journey and uncover the insights that will inspire you to take bold steps in your own entrepreneurial path. Introduction Welcome and introduction of Kevin Kaye. Overview of Kevin's background and experiences. Quitting a Full-Time Job and Traveling Kevin shares the story of selling everything in Portland and embarking on a three-month (Turned 3 years) trip to Europe. The realization of the fruitlessness of material attachments and the societal rhythm of buying on credit. Overcoming Comfort Zones Discussing the mental challenges of stepping out of comfort zones and making radical changes. Importance of Travel and Cultural Experiences The value of experiencing different cultures and incorporating their best aspects into life. The concept of owning your time and avoiding unnecessary spending. The Benefits of Taking a Break Addressing the importance of taking time off for personal and professional growth. The introduction of a sabbatical program at Katalyst Group. Redefining Success Kevin shares his evolved perspective on success, emphasizing peace of mind over societal expectations. Balancing Entrepreneurship and Personal Fulfillment The ongoing challenge of balancing business growth with personal enjoyment. The role of executive coaches in maintaining this balance. Inspiring and Mentoring Team Members The importance of inspiring team members and helping them reach their potential. The necessity of creating an environment for candid feedback and growth. Handling Personal and Professional Challenges Discussing the importance of addressing feelings of being stuck and encouraging curiosity about one's situation. The significance of making informed decisions to foster personal and professional development. Life-Changing Moments and Forced Changes Kevin's experiences with divorce and business pivots as catalysts for growth. The importance of embracing change and learning from challenging situations. Building a Business and Preparing for Exit Essential elements for growing a business and preparing for a successful exit. The importance of vision, leadership, and authentic communication. Conscious Leadership in Business Introduction to the concept of conscious leadership and its application in business. Operating above the line vs. below the line and its impact on team dynamics. Practical Steps for Implementing Conscious Leadership The importance of introspection and understanding personal reactions. Encouraging open and creative environments in the workplace. Overview of Katalyst Group Kevin explains the mission and services of Katalyst Group. The focus on building high-performance teams in accounting, finance, HR, and project management. Common Hiring Mistakes and Best Practices Highlighting the importance of hiring for aptitude rather than just hard skills. Creating realistic job previews and fostering transparent communication during the hiring process. The Role of Video in Recruitment Exploring the potential of video job descriptions and company culture showcases. The value of visual storytelling in attracting top talent. Join us on this journey with Kevin Kaye to explore the power of change, conscious leadership, and the pursuit of a fulfilling life and business. Tune in to gain valuable insights that will inspire you to take bold steps in your entrepreneurial journey.

In this inspiring episode of Founder Talk, we dive into the remarkable journey of Joey Sanfilippo, a former real estate mogul who lost everything in the 2008 crash, only to rise from the ashes and build a thriving seven-figure business. Joey shares invaluable lessons on resilience, the power of appreciation, and the strategies that have allowed his business to run independently.

In this episode of Founder Talk, we sit down with Kelly Poholarz, who transformed a startup distribution company into a thriving multi-seven-figure enterprise. Dive into Kelly's decade of relentless perseverance and entrepreneurial insights that will embolden both budding and seasoned founders. From discussing the indispensable role of grit and the art of resilience in entrepreneurship to exploring personal growth and the definition of success, this conversation is packed with vulnerable and triumphant moments that every entrepreneur needs to hear. Highlights: Kelly reflects on the importance of grit in entrepreneurship and whether it's innate or developed over time. The pivotal role of risk tolerance and the misconception about initial paychecks in startups. Insights into the evolutionary journey of a business and the emotional investment it requires. Kelly shares how perpetual learning and adaptability have contributed to his business success. Discussion on the impact of setting realistic goals and visions for personal and business growth. Kelly recounts the moment his business first hit the million-dollar mark and how it shaped his future ambitions. Exploring the less-discussed aspects of entrepreneurial challenges and the resilience required to overcome them. Kelly and the Alex discuss the importance of a supportive personal relationship in navigating the entrepreneurial journey. Closing thoughts: Kelly imparts final wisdom for aspiring founders and discusses the potential future of his business and industry. This episode should be a treat for anyone passionate about building something meaningful and enduring despite the odds. Join us to gain invaluable lessons that could be the catalyst for your next big move. You don't want to miss this! Follow Kelly on LinkedIn https://www.linkedin.com/in/kelly-poholarz/ Kelly's website (Setko) https://setkofasteners.com/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

Join us in this enlightening episode as we sit down with John Sabatino, a seasoned entrepreneur and dedicated solo parent. With over 20 years in the entrepreneurial space and a journey through the ups and downs of building a successful 7-figure business, John shares his profound insights and personal anecdotes that are sure to inspire every listener. The Foundation: Father First, Entrepreneur Second John talks about his priorities, placing fatherhood above entrepreneurship and how this shapes his personal and professional life. The Early Days and Transition into Entrepreneurship Discussion on John's transition from real estate to founding JJS Global, his payment processing company, amidst the economic downturn. Challenges of Entrepreneurship Insights into the early challenges, including financial struggles and the emotional toll of starting a business. Building and Scaling a Business How John moved past initial failures to successfully scale his business. Entrepreneurial Mindset vs. Passion A conversation on whether passion for the business is necessary for success or if a strong entrepreneurial mindset is sufficient. Solo Parenting as an Entrepreneur John opens up about the challenges and emotional experiences of being a solo parent while managing a business. Resilience Through Tough Times Strategies that helped John stay resilient during his toughest times, both in business and personal life. The Role of Community and Support The importance of having a support system, including friends and accountability partners, in navigating life's challenges. Advice to Aspiring Entrepreneurs John shares valuable advice for upcoming entrepreneurs on persistence, learning from failures, and the importance of community. Closing Thoughts Final thoughts and where to find John and his business online. John's LinkedIn Page https://www.linkedin.com/in/john-j-sabatino-13246017/ John's business website (JJS Global-Payment Processor) https://jjsglobal.net/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

Join us in this episode of Founder Talk as we sit down with Jason Vana, the founder of SHFT Agency and a renowned branding expert. Dive into the world of branding with Jason as he explains why creating a well-loved brand is crucial in today's competitive market. Episode Highlights: Jason shares his philosophy on the importance of building a well-loved and profitable brand. Unpacking common branding mistakes through a live website analysis. A deep dive into the concept of 'Dark Social' and its impact on branding strategies with examples from B2B companies Jason explains the essence of a brand according to branding legends and his personal experiences. How to determine where your brand should be to effectively connect with your target audience. Jason recounts the pivotal day he decided to go full-time with SHFT, revealing the personal challenges and triumphs along his entrepreneurial journey. Discussing the highs and lows of entrepreneurship and how personal setbacks can lead to professional breakthroughs. Jason doesn't just share insights from his professional journey; he also gets personal, reflecting on his early days, the decision to go full-time with his business, and the personal sacrifices that have shaped his entrepreneurial path. Whether you're a newer entrepreneur or a seasoned business owner, this episode offers valuable insights into making your brand not just recognizable but beloved by your customers. Follow Jason on LinkedIn https://www.linkedin.com/in/jasonvana/ Check out Jason's (SHFT) website https://shft.agency/ Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

In this thought-provoking episode, we delve into the seldom discussed challenges and pressures that come with entrepreneurship. Join me and Dee Nermal, my right-hand partner at Impaxs Marketing and an emerging entrepreneur herself, as we explore the "dark side" of entrepreneurship. While entrepreneurship is often glorified for the freedom and success it can bring (And it does do that!), we also discuss the hidden costs, including the immense personal sacrifices and the mental toll it can take. Whether you're a seasoned business owner or just starting out, this episode sheds light on the realities that can impact personal well-being, creativity, and life balance. Tune in to gain insights into managing these challenges while striving for success. Highlights: Introduction to the dark side of entrepreneurship Dee's perspective as a newer entrepreneur My journey and evolution over four years of business The reality of 'controlling your own schedule' The importance of addressing the less glamorous aspects of entrepreneurship Personal challenges I'm facing and their impact on creativity Dee's experiences and challenges with integrating passion and profession Balancing fatherhood with entrepreneurship Strategies for rekindling passion for your work The benefits of periodically stepping back to reassess and rejuvenate Closing thoughts: Embracing all facets of entrepreneurship Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

Join us in a riveting conversation with Adam Russo, founder of Edgewood Clinical Services, as he shares his journey from starting a small outpatient behavioral health service to scaling it into an eight-figure business listed twice on the Inc 5000. Now a seasoned business coach, Adam offers invaluable insights into the trials and triumphs of entrepreneurship, the decision-making that led to a successful exit, and his current mission to guide other CEOs and founders. Whether you're at the helm of a startup or steering a mature enterprise, this episode offers strategies, personal anecdotes, and hard-earned wisdom that illuminate the path to business success and personal fulfillment. Highlights: Introduction to Adam Russo and the origins of Edgewood Clinical Services Transition from healthcare professional to entrepreneur and early challenges Strategies for managing risk and investment in business growth The role of a business coach in scaling beyond the $1M revenue mark Insights into preparing a business for sale and the intricacies of the exit process Adam's perspective on leadership, team building, and maintaining company culture during transitions Discussing the personal side of entrepreneurship: Work-life balance and family Lessons learned from the journey and advice for new entrepreneurs Adam Russo's current role as a business coach and his approach to helping businesses succeed https://www.linkedin.com/in/adam-russo-5ab85112/ (Adam's LinkedIn) https://www.reliablecoachingandstrategy.com/ (Adam's website)  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

In this episode we talk about one of the most important things a Founder needs to know in order to grow your business now, and certainly in the future. And that is social media/video marketing! Building your personal brand. Without this, you basically don't exist anymore. Get ready for a deep dive into the evolution of social media marketing in this enlightening episode with hosts Alex and Dee. Starting from the early days of online marketing up to the present trends and future predictions, they explore the significant shifts in how content is consumed and created. From the "Wild Wild West" of early social media to the rise of video content and AI-driven platforms, this discussion offers a comprehensive look at the strategies that businesses need to adopt in the ever-changing digital/social media landscape. Whether you're a marketer, founder, or someone curious about the future of social media, this episode packs valuable insights and practical advice to help you stay ahead in the game. Highlights: Introduction to the evolution of social media marketing Reflecting on the early stages: 2010-2017, the "Wild Wild West" Transition to the early adopter phase: 2018-2024, the rise of video and micro influencers Predictions for the majority adopter phase: 2024-2028, video dominance and the decline of traditional marketing agencies Impact of AI and technology on content creation Discussion on the importance of value-driven content and edutainment Closing thoughts and future episodes preview Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We are a video content/social media strategy, training, and coaching company) 

The future of video marketing is here. And no, it's not AI doing all of your video for you

If you're not doing video on LinkedIn you will get left behind. Being “Faceless” as a brand (Personal or company) has serious limitations There's also this: 

In April 2023 I had 619 subscribers on YouTube (After years of being on it) My channel was a literal ghost town that produced 0 leads for my business But later that same year, (2023) I was adding over 1,000 new subscribers per month,  winning new clients (5 figure deals) directly from my YouTube channel, and my videos were gaining traction by the day. The transformation was so significant in such a short period of time it actually surprised me   This all came after looking in the mirror and realizing I needed to stop messing around and make some serious strategic shifts to my B2B YouTube strategy  I had already been winning new business from LinkedIn and TikTok for years now, but those are a daily grind (Especially LinkedIn)  The crazy part about my YouTube videos, is they're getting watched (And generating leads) MONTHS and even YEARS after I post them

If you're here, you're probably aware that LinkedIn is an absolute goldmine for your business. Or at least it should be. Unfortunately, most B2B companies that post content on LinkedIn, still struggle to generate consistent inbound leads and new clients from their content. I've spent the last several years consistently winning clients on LinkedIn (Through content) and have helped dozens and dozens of companies do the same. I hold nothing back in this video and provide the exact blueprint on how to dominate LinkedIn in 2024 and beyond!  If you're ready to start seeing real inbound leads and revenue through your LinkedIn content, get ready to start taking some notes here!  Here are just some of the key takeaways you'll get from watching this video:  1.) How to Craft a Winning LinkedIn Content Strategy Understanding Your Audience: Your content needs to resonate deeply with your audience on multiple levels. Begin by categorizing your potential clients into two groups: those unaware of their problem and those seeking solutions. Tailor your content to address these specific stages of their journey. Content That Converts: Shift from promoting your products to focusing on what your dream clients need to see. What content would make them find you credible and trustworthy? What information would nudge them towards taking the next step with your business? Reverse Engineering Success: Study the content strategies of successful businesses. Often, they prioritize value and relevance over direct promotion. Emulate this approach to engage your target audience effectively. 2.) Learn the exact type of content to post in order to attract your dream clients Text Posts: While easy and quick to create, text posts have limitations. They're great for sharing quick insights but lack the depth required for building strong relationships. Use them wisely to share thought leadership and industry insights. Visual Storytelling: Images and graphics add an emotional layer to your content. Whether it's a story about your business journey or client success stories, visuals make your content more engaging and relatable.  Video Content: The most powerful tool in your LinkedIn arsenal. Videos allow you to showcase your expertise and personality. Keep them short, engaging, and packed with value right from the start. 3.) How to Master the LinkedIn Algorithm Engagement and Community: Unlike platforms with interest-based algorithms, LinkedIn prioritizes content based on your network and engagement. Actively engage with your connections to increase the visibility of your posts. Dwell Time and Interaction: The LinkedIn algorithm values the time spent on your content and the depth of interactions. Encourage meaningful conversations in your comments section to boost engagement. 4.) Generating Inbound Leads with Strategic Content Targeted Content Creation: Select content that directly speaks to the needs of your dream clients. Whether it's a story, a how-to guide, or an educational piece, make sure it's tailored to your target audience. Effective CTAs: Your call to action should be compelling and low-commitment but high in value. This could range from a free audit to an exclusive webinar. 5.) How to Measure Your Success on LinkedIn Qualitative vs. Quantitative Metrics: In the initial stages, focus on qualitative feedback like comments and DMs that show engagement. As your strategy matures, shift your focus to quantitative metrics like lead generation and revenue impact. 6.) Personal vs Company Pages (Which should you be leveraging most?) Leverage your personal page for greater reach and engagement, while using your company page for broader content distribution and brand reinforcement. Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/  (We our a video content/social media strategy, training, and coaching company) 

The secret to STANDING OUT on social media Is actually simpler than you think  But you are gonna have to lean into these 3 things:  1️⃣Identify and leverage your unique point of view on the industry And that's NOT this: ❌We specialize in the B2B SAAS space  ❌We are a boutique firm with superior service  ❌We have over 25 years experience in this industry

So you want to start creating video content that helps you build your brand and grow your business but you got a couple of questions like:

I guarantee after seeing these 5 video strategies, at least one of them will have you saying, “I am doing this!!!”  All of them are simple, actionable, and crazy effective!  Strategy 1: The Pro Live Strategy What you do is set up a live recurring event – it could be once a week or biweekly. Your event is usually virtual, for logistical reasons, but you can get creative with in-person sessions if that's feasible. Using platforms like Zoom, you talk for 15 to 20 minutes about a core, broad-topic that you break down into key points.  These topics should be relevant, engaging, and valuable to your target audience. At the end you do a  Q&A segment where you interact with your live audience. After the event, you've got a long-form video for YouTube, website content, or even a podcast episode. You can extract four to five short clips from the initial 15-20 minutes. Strategy 2: The Client Multiplication Video Strategy Schedule video meetings with five to ten clients – your best, newcomers, and even those who've gone stagnant. Record these meetings. Capture video testimonials that you can use on LinkedIn, your website, and other platforms. Discover what content they consume and what they want to consume to improve your content strategy. Create your own video content based on these client success stories. Share their transformations and make them the heroes in the story. The key is to turn these stories into engaging content. Don't just present reviews; narrate a compelling journey, highlighting the starting point, challenges faced, and the ultimate success.  Then….ASK FOR REFERRALS :) Strategy 3: The Edutainment Video Series Strategy Start by identifying the top three pain points, challenges, or questions your customers frequently ask. Then, create content that addresses these problems while keeping your audience entertained. There are various creative formats you can use, like real-life scenario skits, personification videos, or content inspired by pop culture. The key here is to ensure that each video stands on its own while contributing to the overall series. Test and try different themes to see what resonates best with your audience before diving in headfirst. Strategy 4: The Video Content Library Strategy Create one long-form video every week or biweekly, and then set up a content library section on your website. This video also becomes a YouTube upload, complete with a thumbnail. Use transcription tools like Descript to quickly generate the text (Transcription). This blog can accompany the video and thumbnail in your content library. The real beauty of this strategy is the micro content you can derive from it. Transform the video into short clips, text posts, and picture posts. Strategy 5: The Q&A Video Strategy The Q&A Video Strategy is your ticket to answering your audience's questions directly. If you're not receiving questions in your comments section, take a proactive approach by speaking to your customers and prospects to gather their questions and concerns. If that's not enough, check out the comment sections of other creators' content (in your industry) for inspiration. Engage with your audience by responding to their queries, offering solutions, and sharing valuable insights. Each video should revolve around one question, using it as the hook, and your answer becomes the core content. This structured approach ensures you're delivering concise, valuable content. This content can get posted in the feed but also on your website too :) And there you have it, five actionable video content strategies that can revolutionize your business.  Now, it's your turn to take action!  Send me a message and let me know which one you'll be implementing!  Hope you enjoy, and don't forget to follow me on the other platforms for daily content!  Youtube: ⁠https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

There's a sneaky lil tactic that the top video creators use to HOOK you into a video and steal your attention... And you don't even know it's happening

These 3 AI content creation tools are so good! If you're a creator, you gotta know about them and more importantly, how to use them!  They'll help you create better content, more efficiently, and in less time (Every creator's dream)  Here they are:  1️⃣Tool #1: Descript

You ever wonder why certain social media videos reel you in and have you glued to the screen

If I lost all of my followers on LinkedIn Had 0 presence or brand there And was tasked with building it all back up again, as fast as I possibly could… This is EXACTLY what I would do! FIRST: I'd go into it with this mentality…. I'm going on LinkedIn to win customers or at minimum set up meetings in the first 30 to 60 days. I'm not waiting for my brand to build or for me to get traction with content, I'm going to start social selling and creating opportunities day one!  (I'll show you how to do that later

Looking for a proven video content strategy that you can implement TODAY?  You just found it! In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels. Here we go! 

Transforming your videos from amateur looking, to highly creative and engaging, requires a skilled video editor, but the question is:  -Where do you find one? -How do you screen for the right person? -And is it possible to have AI do the editing for you? I break down all of this and walk through my 5 steps to hiring an ELITE video editor!  Here they are! Step 1: Define Your Needs Before you start your search, clarify your expectations. Are you looking for someone to film, curate, and/or edit? Know your video editor's role, skills, and software proficiency. Step 2: Determine Work Arrangement Choose between in-house, offshore, or outsourced options. In-house offers seamless integration but comes at a higher cost typically. Freelancing can save money, but time zones, commitment issues, and communication barriers may arise.  And offshore can also be a legit option if you're willing to do what it takes to hire the right person and train them.  Step 3: Source Talent Consider sources like LinkedIn, referrals, and job boards. Platforms like Upwork and Fiverr are good if you are going the freelancer route too. Step 4: Evaluate and Screen Engage in conversations to assess alignment with your goals and values. Gauge their technical skills, creativity, and mindset. Request sample reels and potentially a test video to verify their capabilities. Step 5: Onboarding and Development Support your video editor's success by providing clear playbooks, guides, and standard operating procedures (SOPs). Ensure they're equipped to excel in your team. Remember, AI tools are invaluable for efficiency, but human creativity and critical thinking can't be replaced. The synergy between AI and human editors will elevate your content to new heights. Drop your questions in the comments, and I'll be there to answer. Stay tuned for more insightful videos!

If you've been struggling to stay consistent with your video content, or maybe you're just getting started, this workflow will be a game changer for you! Having created video content for years now, on multiple different platforms, I can honestly say that having a solid content workflow and automation is the difference between being very consistent and wildly inconsistent! I break this down step by step, so let's get into it!