Podcasts about kevel

According to research from Salesforce, 69% of sales reps say they’re overwhelmed by the number of tools they must use. So, how can you reimagine your tech stack and GTM strategy to maximize efficiency across your teams?Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Kate Curtis, senior product Marketing manager of Enablement at Kevel. Thank you so much for joining us. Kate, I’d love if you could start just by telling us a little bit about yourself, your background, and your role at Kevel. Kate Curtis: Great. Yeah, so I’m Kate Curtis. I’m based out of Boston and working with enablement here at Kevel, which is a retail media cloud service platform, and I just recently came on, but I’ve had a very diverse background in terms of working in different companies in different verticals. I actually got my start out of college working in a box office for nonprofit arts, anywhere from opera, theater, dance, you name it. I think it was a masterclass in doing everything with nothing and it. Gave me the ability to think about how to sell things in a way that aren’t naturally able to sell when you can actually sell artistic creativity by showing people the possibility. That was one of the first lessons I got that got me hooked into enablement, and so how do we talk about things? Whether it’s about a product you’re selling or something, you’re convincing somebody to read a book. How do you talk about things in a way that catches them, that enlightens them, that brings value to them? It was a grassroots kind of situation where you had very little, very little money and had to get creative, and so I took those skills and. Started making my way into advertising, working for other ad tech companies like Criteo, Amazon, and now here at keval. And the uniqueness of it is everybody struggles with the same things no matter what your business is. RR: I love how you connected the dots from beginning to end working in a nonprofit initially and an arts focused nonprofit. You learn to be scrappy. You learn how to communicate with people well. You just have to. So I think part of the reason we’re excited to have you here is you have a really great wealth of experience. Kind of across a lot of different disciplines that we’re very excited to dig into. And on that note, we kind of have a lot of ground to cover today. So excited to jump right into it. So first question for you, as a marketing leader, what are some of the key go-to-market initiatives that you’re focused on driving for your business? KC: Yeah. If you ask any enterprise leadership, they’re going to say, sell, sell, sell. Get it out there. Get it in front as many people as possible. Get those dollars. A, B, C. Always be closing to me as somebody who comes from a background, particularly I am a child of two public school teachers. It starts with education. You can’t sell unless you believe in it yourself, unless you understand how it works. And that gives you the capability to be able to take a story to the table and solve for a customer. Tell them not just how the features and functionality work, but so what? What is this gonna do at the end of the day? So the real priorities for go to market is let’s start with educational foundation, and that’s whether you are building something out yourself internally, whether it’s coaching or you’re building out playbooks. Finding something to be able to reach a myriad of learning personalities so that they feel confident. Being able to understand themselves and tell their own story versus read off of let’s say a sales script or speaker’s notes on a deck. From there, it’s being able to give them something that they can take to a customer that isn’t built from within. And I say that by meaning. How do we keep whatever our content is, whether it’s a video, it’s a one pager, it’s a deck, what have you, how do we ensure that we are showing the value of product? But that’s not where the conversation starts. The conversation should start from how do we. Have those conversations with people to find out why we’re actually meeting today, and then being able to work backwards into the functionality of the platform where that. We bring in the education layer, right? That’s where we bring it in. We can sit here and talk hypotheticals of what you can solve for for a customer, but at the end of the day, you’ve gotta be able to show the proof. So if being able to allow people to feel confident to talk about something that they can solve for understanding a customer’s needs, and then being able to provide them that proof. Is something that we’ve really focused on. So how do we make sure they have the education? How do we make sure they have the go-to market right materials? And how do we make sure that they stay aligned and then continuously learning from them, from the data of did it work? ’cause we’re all making assumptions about what the market is like and who our customers are and what they’re struggling with. But if you don’t lean into the data and validate and challenge things, then it that go to market time is just gonna get longer. And less impactful. And at the end of the day, that dollar is gonna take much longer time to come in the door. And so really starting from the basics. RR: Yeah, I really admire that education first approach. I think that’s a great philosophy, but I know that it’s also kind of, it’s hard to drive at scale. You’re trying to do a lot of things to build confidence, to build that alignment, to get reps ready to go and sell meaningfully. And so I know that’s a big challenge that I’m sure you and literally everyone else is dealing with. So I know that one of the ways that you’re kind of combating that challenge is through. Go to market efficiency. I’ve seen you frame it as operating leaner, faster and smarter. So I’d love if you could walk me through the building blocks that you and any other GTM team would need to kind of bring that philosophy of efficient execution to life. KC: Yeah. Again, starting from. Getting it right from the start. So we started off, we’ve had enablement surveys running for the past couple of quarters internally to be able to understand where people are struggling, not just with content needs, but where they are lacking in feeling confident about certain messaging or products or ICPs. Really understanding across the board what are the big gaping holes, what are the areas that we can lean on the little less into, and. Starting off with something like that, to be able to kind of add that data to again, be able to not only just understand, but measure quarter over quarter is incredibly helpful to how we kinda got started in isolating what’s the biggest areas of opportunity versus long-term goals. And from there it was about, I heard loud and clear when I came in. I can’t find anything. I don’t know if it’s up to date. I don’t understand how to talk about it. I can’t find answers to my questions. And again. Tale as old as time. Everybody has that problem no matter how big and how much money you have in the bank. And so that’s where I lean into tools and that’s where I brought in Highspot, is the idea is like we need to start from a clean slate before we can even go to market. Otherwise we’re just gonna keep repeating the same issues over and over. So this was a great opportunity for us to kind of start clean and enter into a tool. I know that everybody and their mom has a thousand tools across the business, and the names just get funnier and funnier the more you adopt them. But the idea of this is what I was trying to impress upon them is we have so many rich channels of content, whether it’s discussions happening in Slack or it’s things that are happening in HubSpot, or you know, all this rich content built by multiple different departments living across the ether. And they’re so rich in what they can provide and insight and education and just quick answering of questions and being able to help our teams become strategic advisors versus salespeople. And so being able to ingest that into one tool rather than replicating another tool was a great opportunity to say, I’m gonna help you find what you need faster. That, and then as my customer got ’em. They said fantastic. And I’m not saying it’s easy as that to get a hundred percent adoption, but that the fact of the matter is of being able to give them back time into their week to do their job was problem one that we were solving for. The next was finding my champions. So finding those people. That’ll drink the Kool-Aid with me, and so I had a lot of one-on-ones, which is exhausting at first, but as we say in sales juice, it’s worth the squeeze. After we got started doing the one-on-ones people, it was like they saw the light, specifically looking at digital sales rooms, being able to have something that didn’t just benefit the salesperson but became an effective tool to help them. At when the deal was closed, to be able to hand that over to the existing business team and everything’s there, and they’re able to then build upon that and it becomes this one stop shop for a customer lifecycle versus these different stages that we see customers in. It becomes a partnership versus just a deal commitment. And then. I’m a mom, I realize I get my kid to do things when I, you know, reward them. So I actually started building out some spotlights. So most recently called out some of the, the salespeople that got really creative in the digital sales rooms about not just taking the. Templates I built out with some of our standard content, but really thought about it and really engaged with the tool. And out of the digital sales room was the first one they built 60% of the material was engaged with by customers. And to be able to see something like that where we’re still building materials in real time was incredibly. Informative and helps like to feed how we should start rebuilding these rooms. So showing their other sales team members look what they’re able to do and look at the conversations they’re able to elevate. Cited that little bit of competition with their other salespeople. But I, the, I created an award called, I Got 99 Problems, but a Pitch Ain’t Won. And now that is my enablement award I give out for spotlights that are all hands when I’m calling out people for certain things. And as cheesy as it is, you know, it brings people back into the conversation and people actually text and said, how can I get the next one? So it’s, it’s a lot of different ways of looking at it. Again, at the end of the day, yeah, they’re my teammate, but they’re also my customer. How am I gonna make them successful? What are the same discovery questions we ask? And then as I’m doing that, being able to champion that out. It’s being seen by other members of the business and they want their stuff seen too. So you’ve got product in there with like release notes, which, so we build out an RSS feed, so all the release notes are constantly feeding in there. Everybody is getting a benefit from it, depending on what. How they’re engaging with Highspot and we’re unsiloing all of this information and helping people find the answers, speak more confidently in real time, using AI to help make things faster and learning with data. ’cause data doesn’t lie. RR: Amazing. I love that you’re kind of marrying the functionality with the fun part of it, because that’s how you kind of drive adoption is you need to prove, hey, this helps your workflow and then also. You get a benefit by using it, and maybe it’s a little silly, but it’s also fun. I kind of wanna touch on something interesting you said, which is the struggle that so many teams face of dozens of tools with increasingly ridiculous names that your sellers all need to keep track of, click into, figure out. So I’d love to know a little bit more about what. The difference a unified platform makes for your team. So could you talk to me a little bit about how that centralized source of truth is improving efficiency and helping you better drive your initiatives? KC: Yeah. Great example is we have another tool that we use for our RFPs. So whenever a request for proposal comes in, there’s a whole other separate tool that most people don’t even know about and it actually is managed by a team of some of our engineers and it has over 2, 400. Questions asked by customers and RFPs with validated answers anywhere from the high level down to the nitty gritty. And so what I’ve done is I’ve connected that tool into Highspot, and so using copilot. People can go in and say, you know, what kind of ad formats can I use? And that’s probably not in a deck. It’s probably not in a one pager or maybe not into the detail or granularity you need. But because it can scrape that, it is able to scrape that data, give the information the answer back to the person in real time, and then point to the source. So if they need to dig in a little bit deeper, and what I like about that is the recommendations as well. So even if they’re answering a question, if I’m on a call with a customer. I guarantee you, no one on this team, unless they’ve been here for a while, could be able to answer that spitfire. The idea is that I’m enabling that person to find that question without having to go to a Slack and give that little intermission of time. That could be more conversation with the customer. They can find it in real time. They can provide the answer of the most basic level, and because it makes recommendations of other content that’s related to it, it helps them continue and evolve on that conversation In terms of discovery. So, okay, you’re looking for the different formats. Where do you typically like to serve your ads? What kind of ads do you like to serve? How do you like to do targeting? It helps to really drive the conversation and then at the same time, give you those things that you could put into the digital sales room. ’cause you know that that was impactful and maybe informative to them. So really thinking about where would I go for certain things that. Either people know about. So Slack, we are getting a little hacky and we are exporting some slack threads that are specifically around questions that come to our support teams. And so. As we can get that content in. It’s a little dirty because it’s an export from Slack, but the amount of conversations that are happening in there and dialogues about our customers and things that they’re asking about or struggling with, it’s such rich information that standardly wouldn’t exist in an enablement platform. And while it is not a deliverable, it is a resource. And so, you know, as people are having conversations, they’re able to find answers. They’re able to at the same time, educate themselves. Uh, in a self-service fashion, and it’s interesting to us to be able to go into those search channels and be able to see what people are asking so that we, it again helps us better understand where our content gaps are. Being able to reduce the amount of things that are open for you to be able to find what you need in a way that we keep it in controlled chaos, as I like to say, has been incredibly helpful. We were able to get answers to an RFP within the first week of launching Highspot. So it’s the idea of thinking out of the box of what this tool is meant to do in standard form of how we make sure people find content. I think it’s about how we make sure people find what they need. In real time and ensure that they’re confidently able to understand it and that we’re constantly looking for other areas to help feed into the platform and give them something that maybe they didn’t even know they were looking for. RR: Those are such great examples. I really enjoyed hearing about how you have created a space for so many conversations. That maybe would just happen in a little bubble, but now the entire organization has visibility into that, which is just incredible and I’m sure saves your engineering team and your support team a lot of time and a lot of slacks we’re working on it. I think that actually feeds very well into the next question, which is, you know, a key part of efficiency is alignment and synchronized collaboration. So I know you’re working closely with, like you said, product engineering, sales teams all across the organization. So beyond maybe what you’re doing so far in the platform, what are some best practices that you have for aligning GTM KC: teams? I think a really specific thing is kind of going back to what I mentioned at the beginning, is I did a road show before we signed and after we signed with key stakeholders from these teams, and none of them knew what Highspot was. So I was able to come in from an approach of what keeps you up at night, what are you struggling with, what can I help you with? What will make you look good? Again, the same thing. I would go to a customer. It doesn’t matter if it’s a car, if it’s hammer, if it’s software. The only reason I will come on board if it’s something that provides value or impact to me. So it was going to those teams and finding out. What are they struggling with? And a lot of it was they have so much documentation and so many things they want to get to everyone. But much like everybody, it lives on Google Drive or it lives in a doc portal that people don’t log into. It doesn’t give room for context or clarity. So again, like going to product and, and them saying, we have all of this stuff that’s out there that. Roadmaps and release notes that really could impact renewals or really could change the game in terms of customers that maybe didn’t think we were in the place right for them previously. But now we have all these things that we didn’t imagine. It’s being able to have those kind of things out there that help elevate the products and work that they’re doing. Going to our marketing team. I mean, you know, marketers, they are content churning themes. They are writing and delivering so much stuff and it just, you know, unless it’s through social channels or through campaigns, you don’t really have any data on that. So how can we start leaning into what’s working in marketing and not just elevate that to make sure it’s getting used, but get that feedback and more importantly. These are often the unsung heroes, right? The, the people who are creating content. There’s never a name on there that says Kate created that. They churn out the piece of content. It goes out there, it does what it does. And if it does well, then we celebrate as a team, which is great. But at the end of the day, I think we all like the validation of the work we do. And so I started another award called, um, I’m not just a Player. I crush a lot. And that’s for our content creators. And so it’s being able to go in and look at the content that, specifically I’m looking at digital sales rooms right now. One piece of content is being used very frequently and it’s being engaged with majority of the time. And it’s something that’s not even new and it’s actually a URL from our site, but it’s a blog post. And so being able to. Elevate that to that person who did that work a while ago that was probably long and forgotten and say, Hey, it’s still kicking and it’s doing well, is a really great opportunity for me to have that kind of buy-in from them too. Then the sales side. Honestly, getting that reporting metrics with pitches in digital sales rooms was the carrot on the stack. We are, you know, we’re in our, our business specifically is remote first, so we don’t have a sales floor. We have basically a tight network of salespeople that are extremely talented and very close knit, but they are across the world, and so being able to have. Something that they could learn off of each other and be able to get a little bit of a better understanding of how to direct their conversations. A better understanding of what works for different personas or markets to expedite that go to market and closing, uh, of deals faster that, I mean, it’s something they’ve never had before. It’s something that helps them become leaders within their own groups and being able to show them that value again, like. What keeps you up at night? The deal you’re struggling to curl? Yeah, let’s work on that. Let’s give you some space to be able to create a unique environment for your customer that becomes a collaboration and gives you insight and intel to how to better gauge the next conversation or prioritize your book of business. So really at the end of the day, it wasn’t about selling Highspot itself as a platform. It was about starting from how can I help you do better? What are you struggling with? And then mapping it back to the functionalities of Highspot and building out use cases for them and being able to say, we can deliver on this. And we do. And we are. RR: I gotta say, I love, as you’re explaining this, hearing the marketer brain churning of like, what stories am I gonna tell these folks to get them bought in? What is the value for you? How am I gonna tell this story? I see how it works. KC: It’s, it’s not rocket science. I wish I could come with a magic secret, but really we’re humans at the end of the day, and really, we are looking to, to prove our value and to excel at what we do. And so how can we find the unique ways to help people do that? RR: Yeah, and I think it’s that kind of empathy, that human first approach of like, I know that you’re just, you just wanna do a good job, and I’m here to help you do that. That’s gonna win. You buy in every single day more than any other strategy. KC: It’s the credit. I’m not coming here. To try to force this down your throat or make you do another tool. Let’s think differently about this. This is a partnership with us because when you do well, we all do well, which is cheesy as it sounds, but it’s true. RR: Yeah, absolutely. Switching gears a little bit, you kind of touched on this a little earlier, but I’d like to kind of dig into it because you know it wouldn’t be the Win-Win podcast if we didn’t talk about ai. So I’d love to know, a lot of businesses are, of course, using AI to improve efficiency, and I know that you’ve started to dabble in that a little bit with Highspot. So I’d love if you could kind of walk us through your current AI strategy and some of the ways that you’re using AI in Highspot to support your teams. KC: Yeah, we’ve just started again. We launched about end of June and then I went on vacation for two weeks ’cause that’s how you successfully kick off a new software. Um, but we launched in June and we launched with a very big launch event of a new product that we were rolling out with. So the timing was quite nice. And the idea behind this was, again, trying to, to show to the team that this isn’t a. Content repository. It’s not a dam, this is not a folder. Like this is going to be something that is we’re going to build on and teach as well. At the same time you’re gonna teach it. We started with leaning into, uh, just the search bar functionality, and that’s where I came in and started asking people in the surveys like, where do you go when you have a question? Don’t tell me a person’s name. Where do you go when you have a question? And really starting to source that kind of information to, to live out there. And sometimes it was. As we’d mentioned before, another platform that maybe this content lived in our support software, what have you, or maybe it was a Wiki, how do we start finding that information to be able to provide at the same time and answer those questions? And so starting really simplistic with that, it really is you got to breadcrumb people into a new platform. Otherwise they’re drinking from the fire hose and they’re not absorbing anything. To be able to solve for X pretty quickly. Was a nice way to start in. A, getting people to adopt the AI functionality of being able to surface information or content. B. Start teaching it. Vernacular and start giving the feedback of whether answers were right or not and start building that at scale. I then opened up into the full copilot feature and started showing them it’s smarter than chat GPT, because it’s really honed in only on us. So you know that your messaging is in there. And I was, don’t just ask a question of saying, what is yield forecast? Get that and say, okay. You can also do this, you can say, write a message to a retail persona, because we have our personas built into the platform, content across the board with bullet points of what the value props that are important to their outcomes. And in real time during the demo, it built the template for it. It was completely on point. I said, copy, paste that. Go BDR, go. And then from there it’s, it’s about leaning into where the AI copilot is within the tools itself. So. You know, if I am coming on board to Keble and I’m starting off, oftentimes people are gonna point you go look at these slides, go look at these PDFs, da, da, da. But having that copilot feature there to be able to ask a question rather than have to go to my manager and ask questions and it scrapes the content to be able to provide me an answer, is such an efficiency for that person to be, again, like self-service enabled, but also takes that kind of. I don’t wanna call it low value opportunity for a manager. It’s, it’s obviously they’re there for questions, but this gives it space for when they do have their one-on-ones to go into really distinct questions and really distinct trainings and coachings they need to be focusing on versus understanding a platform solution. And then from there that having that knowledge check that’s in there as well. Like that’s to me, another thing I don’t have to build out. As another training tool, like that’s a just off the bat kind of training tool. Those are the kind of things we’re currently leaning in. Again, we’re only almost two months in, but the fact of the matter is, is it’s already proving its value in terms of elevating what we are ingesting into the tool, into something that is solving for a problem. That has been on every single enablement survey since it started as one of the biggest issues is I need an education I can’t find. What I’m looking for. RR: Well, as you’re kind of iterating down the line, ’cause I know as you said, only like two months or so into this and there’s always room for improvement, figuring things out, all of that fun stuff. I’d like to know if you could share where you’re going. What do you think may be the next step in you and your AI vision, and how do you think that strategy might evolve over time? KC: It’s a really great question. We, as a company use AI to drive efficiencies at scale without taxing our teams. So finding business efficiencies, being able to build something more into AI within Highspot, that becomes almost like another me or another presence of a product engineer or you know, a sales. Guidance tool, which I know you guys are working on, I think soon we’ll be delivering. But how do we replicate support networks or feedback or guidance or recommendation? How do we elevate that and again, iterate? How do we constantly build on the value of this tool and how we are creating a smaller gap between the first start of a customer conversation? To not just closing of a deal, but how do we get smarter about what we’re saying? How do we get smarter about discovery questions? What are the hidden gems of things that we should be bringing up? How, how are we using AI to elevate our conversations, to onboard people faster, to really make sure that we are leaning in the right direction with the customer? And at the end of the day, showing the value. And you know, it’s sometimes hard in these situations to show value. It takes time, but what are the ways that we can show value? And I think a lot of the features that the AI even currently are doing are really starting to check that box. But I’m constantly, I am a self-proclaimed nerd. What more can we do? How can we get hacky with it? What are things that we can think about that are existing that we could think about from a different lens? And I really do think it’s about. Thinking in a world where I think a lot of us are still working remote or hybrid and we don’t have that sales floor, we don’t have our manager sit in two seats down. Product is not, you know, on the second floor, how do we create a situation where we can create a digital office or digital network where we’re able to have whatever content or information or what have you. ’cause we all know you can pretty much put darn near everything into a Highspot. How do we make it so that. It takes it off the paper. And how can AI help us with that? RR: Well, I really enjoyed that vision. I think you’re thinking about it from like every angle. I think you and the team are obviously doing some really cool things with Highspot so far that I feel like I haven’t heard from too many of our customers. You’re creating a really wonderful digital office, and so I can’t wait to see kind of how it evolves and gets more connected over time as you bring more things in. I would like to maybe, you know, we talked a little bit about the future and we jumped ahead. Maybe walk back a little bit into the past because. You know, you’re still early in your journey, like you said, but we’ve heard some really great things from your account team so far. For instance, after launching Highspot, you had it just one week. You had already driven 83% adoption. So I’d love to know, and I’m sure our listeners would love to know too, how did you do that? How did you drive such early adoption? How did you get reps excited? I know you touched on it a little bit, but if you have maybe like a, a step by step or anything for us. KC: So I will be completely honest that this is not my first rodeo. I actually, in working at Criteo, which is another ad tech company, I started off in sales there. I was an account strategist and we were working with large books of business and we were working with complex software that was constantly evolving and. Again, tale as old as time. Oh, this deck is outta date. God, you know, it’s, it’s that same thing, and I worked my way up into creating a head of enablement role for the idea that the same premise I began with is we need to declutter. We need to lean in technology that doesn’t duplicate, that uns silos and provides that layer of education, provides the clarity of the message and provides the trust in what you are sharing is accurate up to date and you feel confident in doing it. And so I rolled it out there. I think we had like 1200. People using it at that space that included more than sales. ’cause I will say I don’t see this as just a sales enablement platform. This is a unified space for a business. As I said, the adoption goes beyond the salespeople using it. It goes into the business. Aligning and using this as a single source of truth for how people are going to be approached with information or finance answers. And so that started there as well. And then, uh, my most recent company I work with was a company called Tulip. They are into another services software, and they had the same, it’s the same issue. It was a very complex product that was very niche for each customer, and it was a little wild west in terms of what content was being built. It wasn’t that it was wrong, it was just how are we learning from it? What if so-and-so’s got a deck that’s killing it and we’re not using it? And so being able to come to them and say, let’s create this as a collaborative space versus let’s, you know, it was a much smaller organization, so less of like wrangling the cats and more of like, let’s learn from each other and let’s, then that’s where the digital sales rooms really became key because there was so much information provided. How do you keep tabs on that? And again, here at Kevel it was, we’ve got a lot out there we’re, it was kind of a combination of the two actually. We’re a very niche platform that is wonderful in the fact that it’s flexible and allows the customer to do a thousand different things to solve for their problem, but that also means there’s a thousand different things you need to understand. So how do we get our hands around the thing and how do we learn from each other because we’re a smaller group. And so I think both from a background of sales. From a background of learning, those were the situations very different in terms of what we were going against. But at the end of the day, it really came down to that value prop is what keeps you up at night. And I know it sounds really simple, but I will constantly lean into that. It’s hard to do at scale, but I think you can find a couple of things, particularly looking at the larger business working at Criteo. It’s not different. How much money is in your bank, how, how, you know big your business is. We’re all going to try to service the same customers and we’re probably all struggling with similar things. So what can I do for you? That’s primarily been, and it’s, it’s, it’s a lot of upfront work, but once you get ’em, you get ’em and they believe in it, and then they become your champions. You’ve got a product that’s there for life. RR: Yeah. Well, thank you for breaking that down for us. I think, you know, sometimes with problems like these, it’s like this is such a big issue. I have no idea how I can even wrap my head around it. But just having that, what am I dealing with? Why is it an issue? Where do I wanna go? And just being able to walk through that kind of thought experiment is so helpful. KC: And don’t do it alone. Get that champion. I’m a one woman team and I have a kid, and she’s, she’s needy, so don’t do it alone. Find those champions, find those people that you know are trusted in their internal teams and have them be boots on the ground. RR: Absolutely. Aside from, you know, one week immediate, it feels like success for you guys. I’d love to know, since implementing Highspot, what. Business results have you seen, do you have any wins that you could share or accomplishments that you’re particularly proud of? KC: Yeah, our sales cycles are a little long, so it’ll be a little bit before we actually see kind of attributed revenue to things. But what I can see in looking at the data is I am seeing that people are engaging with multiple pieces of content that has never been engaged with before. We’re learning a lot from it. Primarily, I’ll say, being able to see the information from certain digital sales rooms of what customers are engaging with. And so we’re looking at those, not just the view through rates, but the multiple times viewing and the downloading. It’s giving us the ability to move faster in terms of, okay, they’re at stage one. This is what was impactful at stage one, everybody. Stage one. Let’s use these pieces of content to have these conversation. Okay, stage two, these are really helpful here and. Perfect for emea. I think without being able to present numbers quite yet, I can physically see these sales teams collaborating more and understanding what’s impactful at each stage to each customer to be able to. Streamline their conversations a little bit better to be able to have a little more outcome focused or feature focused ways of what’s important to them right now and what kind of collateral do they want to ingest at this point in the sales cycle. And I think ultimately my prediction is that this is going to help expedite the time to close of sale is because we’re going to get smarter about who cares about what. How they want to see that information. And then from there, being able to lean more into what actually moves along to a sale. Additionally, we’re from at least an internal standpoint, we’re seeing the engagement by the teams in terms of the content and how often they’re logging in. And we’ve seen a 25% increase in time spent in Highspot month over month. At this point. We know that there will be business results. But we know it’s not just about that. So we’re working our way there, but at the same time, while people are adopting it and we’re seeing that, we’re also still able to get those little learning insights that are going to help drive the business in incremental ways. And that’s been incredibly helpful to show to leadership as well, to be able to show them that they’re using the tool, customers are engaging in the tool, and we’re able to get that intel and be able to have these more fruitful conversations. And we’ll start seeing the benefits of this. The more we engage, the more we sound, the more we we dig in. RR: Well, I’m really glad to hear that you’re seeing those early wins that will over time compound into some of those things that you’re looking for, and you’re seeing those successes that you can take back and be like, look, we’re doing what we want to. It just takes a little time to build there, so we’ll have to check back with you down the line and see how things are going. I’ve just got one last question for you, which is that I’d love to know if you could share the biggest piece of advice you would have. For other marketing leaders who are looking to improve GTM efficiency and maybe find those hacky solutions for it. KC: Again, I’m not gonna blow your minds with this, but I think a lot of us tend to not engage with people so much as more as we used to when we were in offices, and I found that. People are most often, I mean, we’re always willing to talk about ourselves, right? And we most often will go to the negative of things that we are struggling with. And it really was sitting down with these either key stakeholders or these who I consider the sales team my customers. It’s really sitting down and having conversations with them. RR: Amazing. Well, I think, you know, you said it’s not mind blowing advice, but I think sometimes that’s what you need. You need the reminder that these are the things that work. Do them. Yeah. So I think that’s fantastic advice to close with. I have to say thank you so much for joining us. It has been such a pleasure to chat with you. Thank you. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize anything that success with Highspot.

Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape, and what the space will look like in five years. Also, Eric and Joe do a deep dive on Kevel's story, and the three workshop the company's messaging in real-time.

On today's MadTech Daily: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI  

So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech. Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media's challenges, and how the new proposition fits into the landscape The strength of European ad tech

Joe Zappa interviews co-host Eric Franchi, a general partner at the venture capital fund Aperiam, to identify the three traits his three most successful investments have in common. They discuss Kevel, Transmit.live, and tvScientific.

On today's MadTech Daily: UK parliament passes new Digital Markets, Competition and Consumers Bill (while calling a general election); OpenAI and News Corp strike a content deal; and Nvidia revenue beats even the highest expectations. Read more: • John Still on the uneasy alliance between publishers and advertisers • James Avery of Kevel on innovation in retail media • Drew Stein: Ad Tech is not Big Tech

On today's MadTech Daily, Dot brings you the latest, including: Google plans to run ads in AI Overviews, Amazon's growing revenue closes in on Meta, and TikTok lanuch a new AI tool for brands. • John Still on the uneasy alliance between publishers and advertisers • James Avery of Kevel on innovation in retail media

AdTechGod sits down with Tim and Chris Vanderhook from ViantTim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech. Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.The Vanderhooks are known not just for their business acumen but also for their forward-thinking approach to the advertising ecosystem.Thank you to Kevel and Innovid for advertising on this episode.Mentioned in this episode:ADTECHGOD DISCLOSURE

About Eric Boggs: Eric Boggs is the Founder & CEO of RevBoss, an outbound agency on a mission to bring honesty and transparency to the B2B sales process. Using a mix of software automation, creative strategy and messaging, and top-notch client service, RevBoss powers full-service outbound campaigns for 100s of teams across a wide range of industries, including SaaS companies, marketing and creative agencies, video production services, and business services providers. Today, Eric leads the effort to bring happiness to 100s of clients and more than 50 RevBuds worldwide. Eric spent the last 20 years building companies and advising successful CEOs (Device Magic, Kevel, UserVoice, Ignite Social, and many more). He completed his undergraduate studies at UNC Chapel Hill and earned an MBA at UNC's Kenan-Flagler Business School, where he was a Dean's Fellow. Check out the latest episode of our Conversational Selling podcast to learn more about Eric.In this episode, Nancy and Eric discuss the following:The importance of human conversation in salesEric Boggs' mission with RevBoss: client and coworker happinessThe role of AI in transforming sales and marketing processesStrategies for generating qualified appointmentsThe effectiveness of personalized email subject linesRecommendations for optimizing email cadence and timing.Key Takeaways: When you see really long emails, it's just laziness because it takes a lot of work to be sharp and direct in your communication.My team has probably gotten tired of hearing me say cut it in half, but I think you can cut it in half and usually cut it in half again.Content quality and volume are moving targets, but they are also goals you never achieve.If it can always be shorter, it can always be better."AI will not replace human-to-human interaction. However, it is in the process of absolutely transforming the steps in the marketing and selling process that ultimately will lead to human interaction. And it's doing that with content and decision-making and process enablement. And frankly, it's going to make the process better in the long run, but it's making it awful messy right now." – ERIC"At RevBoss, we do lead generation for hundreds of clients. Most are marketing agencies, PR firms, and business services-type companies. That's probably 60% of our customers. 30% are SaaS technology companies, and 10% are other. Machine shops and commercial real estate are all kinds of odds and ends. And our strategy and mechanism are generally the same across the board. We're email first and primarily email. But increasingly, we're augmenting that with targeted display ads. And sometimes, we'll layer on a LinkedIn program if it's targeted and small and makes sense. We've never done phone. And I know that's your expertise. No, it's more of a personal preference and experience than anything else. We have plenty of clients that have had a lot of success cold calling internally or with partners. And we've worked, you know, we've told plenty of sales leads in the past, hey, yeah, we don't do that. But I do think that phone will work for you. We've just focused on email because we're good at it. We can automate it with a lot of technology and increasingly automate it with many AI integrations. And that's just kind of how we've how we built the business." - ERIC"As a subject line, I'm rather ambivalent. If it works, it works; if it doesn't, it doesn't. We've had clients where we've dropped emojis and manipulated text. One thing I know works at RevBoss is that subject lines should resemble those you'd send to a coworker. You'd never send an email with a subject line like "Increase your XYZ by some percent," right? Good subject lines are casual, like "Hey, how's it going?" or "I have a question about this thing." You'll get the desired result as long as you broadly fall into that category. Emojis and text manipulation are great ideas." – ERIC"Our general approach is three emails over a week, maybe 10 days. One of the emails is usually like a bump or an inline reply, maybe two; perhaps both are inline replies or forwards. Instead of doing five, eight, or 10 emails or touches over an extended period, we like to do short bursts in seven days. Let that prospect chill out for 60 days 90 days, and then do another short burst over a short period of time. We found that the prospects we retarget—say, I email you today, and then if you don't reply after two or three emails, I email you again in 60 or 90 days—roughly convert at the same rate as net new prospects. So, a lot of the success we're able to generate for our clients is based on repetition, process, and ensuring we're landing in the inbox with enough frequency, the right target prospect, and a tight message to get lucky. And you know, we get lucky to the tune of hundreds of times a day for our clients." – ERICConnect with Eric Boggs:LinkedIn: https://www.linkedin.com/in/ericboggs/RevBoss: https://revboss.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter:https://twitter.com/oneofakindsalesFacebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website:https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

AdTechGod sits down with Ana Milicevic. Ana is the Principal and Co-founder of Sparrow Advisers. Ana worked at companies we recognize today including Adobe, SAS and Signal acquisition by Transunion.Sparrow Advisers specializes in identifying and executing on opportunities that drive value and change. Under Ana's leadership, the company is redefining what's possible in the digital space, focusing on strategic investments, consulting, and operational excellence.Thank you to Innovid and Kevel for advertising on this podcast. Mentioned in this episode:ADTECHGOD DISCLOSURE

AdTechGod sits down with Amit Shetty from Pixalate.Amit Shetty is the VP of Product at Pixalate where he is at the forefront of combating ad fraud and promoting a safer, more reliable digital advertising environment. His role is pivotal in driving innovation and integrity within the industry, ensuring that digital advertising remains a powerful tool for marketers while safeguarding user trust and compliance.Prior to Pixalate, Amit spent time working at Yahoo, where he led product for Yahoo!'s Video Player and the mobile products as well as the IAB Tech Lab as the VP of Programmatic Products and Partnerships.Thank you Kevel for advertising on this episode

In this ExchangeWire MadTech podcast special, Ciarán O'Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem. 

Connie's motivational quote for today is by – Andrea Mignolo, “I want to do business with a company that treats e-mailing me as a privilege, not a transaction.”  When COVID hit, and many business activities stopped, the one thing that continued was email campaigns.  Now that things are kind of back on track, are email campaigns still relevant?    This is an essential question for all types of businesses to think about because our email lists are potentially our long-term lifeline for continued business. So, how do we create value-added emails so people not only open them but take action to investigate and buy?   YouTube: https://youtu.be/ZpL2SFDnMTE   Guest Eric Boggs: Eric is the founder and CEO of RevBoss, a lead-generation company focused on outbound prospecting. He has spent the last 20 years of his career building SaaS companies and advising successful CEOs (Device Magic, Kevel, UserVoice, Ignite Social, and many more).   How to Get In Touch with Eric Boggs:  Email: eric@revboss.com Website:  www.revboss.com Free Gift:  http://www.revboss.com/secret-menu   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://whitmanassoc.com/csa/    Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

Congrats to Kevel for her recent divorce and regaining her freedom. Are you just ugly or is it just your partner preference? Let me find out as a man its a list that we can do. So I'm spicy because i wasn't to carry an umbrella to not be wet. Aden Roos, Scammed or staged? Lets get into

Chrisean Rock face tatt is crazy asf and she out here on the struggle bus for attention. Kevel said she will have you changing your last name and make you a millionaire. Did Meg body Nikki with her diss track Hiss or nah. Let's get into it.

Andrew Covato (Former Snap & Netflix Exec) and James Avery (CEO of Kevel) join for a special episode to talk all things retail media and measurement. Key topics include $AMZN playing nice with $SHOP/$META/$SNAP, where $TTD goes next, and how most ad platforms are ignoring the measurement realities of 2023.    ––––––––––––––––––––––– Where to find Andrew Covato: Linkedin : https://www.linkedin.com/in/andrewcovato Where to find James Avery: Linkedin : https://www.linkedin.com/in/averyj/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment.Also in this episode:The "other" Google antitrust case moves aheadFreewheel ties up with MagniteCadent is sold to PEX adds IAS pre-bidVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk: “We're still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.” The guys discuss actions that Twitter can take to improve the current situation including: Using payments as a lever to attract and retain advertisers Rebuilding trust with advertisers and partners Eliminating restrictions on accessing the API  Leaning into integrations with Shopify How to combat Meta's aggressive push with Threads

This week James and Daniel talk to Eric Franchi Eric Franchi is the General Partner at AperiamVentures, an early-stage venture capital firm focused on transformative ad tech and mar tech companies. AperiamVentures is an investor in Market as well as companies including tvScientific, Iris.tv, ID5, Rembrand, and Kevel (listen to James' interview with Kevel's CEO). Prior to founding AperiamVentures, Eric founded Undertone, which was a leading digital ad network and tech company. Eric built that business to over $100M in revenue before being acquired by publicly traded Perion Network.  Eric is also co-host of the Marketecture podcast, which covers the latest developments in ad tech and marketing.   You can find Eric @ericfranchi and on LinkedIn Website: https://www.aperiam.vc/   Link to Marc Andreesen's take on the Elon Musk vs. Mark Zuckerberg fight: https://www.thefp.com/p/marc-andreessen-musk-zuckerberg-cage-fight

EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is going to get a lot easier to buy.James Avery is the Founder and CEO of Kevel, which offers a set of APIs for retailers, publishers and apps to build and launch their own custom ad platforms. As CEO, he has helped launch over 100 ad platforms using the Kevel APIs, helping businesses of all sizes drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. You can find James on Twitter and Threads @averyj and Linkedin

Joining us this week was James Avery, Kevel's founder and CEO. Kevel provides the infrastructure and APIs to quickly create custom ad platforms for sponsored listings, internal, native, and more.  He has previously co-founded TekPub, which allows developers to learn from high-quality screencasts. He has written books for O'Reilly, Wrox, Microsoft Press, and he acts as a startup advisor and investor.

In the season premiere, Anil is chatting with Kevel (formerly known as Adzerk) Founder & CEO James Avery. You may not have heard of Kevel, but if you've spent any time on the internet after 2010, you've probably experienced its technology through the magic of online ads. The platform allows companies to build an ad server in just a few weeks. With early customers like Stack Overflow, Reddit and Yelp, find out how James turned his experiences running an ad network into a thriving platform that powered some of the internet's most trafficked sites.

Lexman Artificial interviews RZA about his work with Pauli. They discuss the meaning of life, and how to achieve happiness.

We will be discussing how we can do better to pursue happiness in all aspects of life. Featuring: Chase, Nady, Kevel, and Daniel

This week David is interviewing Jim Douglas who is a Managing Partner at Fulcrum Equity based in Atlanta, Georgia. Fulcrum is a growth equity platform that focuses on software technology and healthcare services in undercapitalized markets. Jim has been actively investing for years and I am truly fortunate to have him on the show.Prior to joining Fulcrum, Jim was CEO of Vesdia, a pioneer in loyalty and card-linked marketing for financial services, airline, and hospitality companies, which merged with Cartera Commerce and sold to Raketun. Before Vesdia, he served as CEO for Atlanta-based Visionary Systems, Inc. (VSI), a provider of decision systems for credit providers and retailers that was sold to Trans Union. Prior to these roles, Jim served as the Executive Vice President of Corporate Development and Chief Financial Officer with CheckFree Corporation, the leading provider of electronic billing and payment services to financial institutions. He has also held the role of Vice President and Corporate Controller of Medaphis Corporation, a leading provider of medical billing and management software and services for physicians and hospitals. He began his career with KPMG in the Financial Services practice after graduating with a BBA in Accounting from Georgia State University.Jim is currently a board member of Kobiton, Dropoff, SureFire Local, Kevel, Digital Hands, Vertify, and GoPivot. He has also served on boards supporting the growth of successful Fulcrum exits in Fattmerchant, QASymphony, Prevalent, LogFire, ALS Resolvion, and outside of Fulcrum GroBanking, FactorTrust, and Paymentus. In the community, Jim sits on the boards of Venture Atlanta, ACG (Association for Corporate Growth), and UNICEF Southeast Region. What You Will Learn:Growth Equity StrategiesCapital Efficiency and ValuationDiversifying a Portfolio with Services and SoftwareInvesting Through Market Cycles

James Avery is the founder and CEO of Kevel, which helps users launch their own custom ad platforms. After working as a consultant, James saw an opportunity to build a platform that helps businesses take control over their advertisements. Although it began as a side project, Kevel now works with brands such as Klarna, Ticketmaster, and Yelp.Episode NotesFrom consulting to building a software focused on advertising [1:02]Creating the systems needed to allow a company to thrive and prosper in the digital age [3:15]The mindset required to construct a sustainable, growing company [6:40]James's story securing Kevel's first big client [9:42]Kevel's decision to transition to remote teams  [14:31]Building a positive work environment and cultivating company culture while remote [20:44]Kevel's approach to advertising — keep it reasonable, seamless, and useful [25:28]The shifts in the advertisement industry and the importance of targeting [27:53]Jame's advice for business owners that want to understand advertisement prices and determine their CAC (customer acquisition cost) [34:37]Get more exciting entrepreneur content and podcast exclusives on StartupSavant.com. Watch Startup Savant founder interviews on YouTube and follow us on social media: InstagramTwitterLinkedIn

Kevel is the company to call when mainstream ad servers just won't do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone?  For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo The full version of this episode is available at https://marketecture.tv/programs/kevel-james-avery . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Chris Shuptrine, VP of Marketing at Kevel, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about engaging multiple audiences.Highlights:The challenges associated with engaging with two different audiencesHow Chris keeps marketing momentum during long sales cycles with two different audiences Example of a marketing campaign that worked well connecting with Chris's audiences Learn more about KevelConnect with Chris on LinkedIn

Philip Lewis is a Partner with Fulcrum Equity Partners, a company that makes equity investments in rapidly growing businesses. He also currently serves on the Board of Directors for Kevel, Stratasan, Advantum Health, GoPivot, and LiveSource. He previously served on the Boards of Stax by Fattmerchant, MFG, and Resolvion. Before joining Fulcrum Equity Partners, Philip worked with SaaSOptics, implementing operational cadences and working with the team through its nine-figure exit. Prior to this, he served as CFO of RivalHealth and helped guide the company through its merger with gBehavior, now branded as GoPivot. In this episode… There are many factors that impact a business acquisition. During the due diligence process, there are financial, organizational, and leadership details to work out. But now, a new question is joining the list: What is your business' privacy and security strategy? Fifteen years ago, people didn't put much thought into privacy and security when buying or selling a business. They weren't concerned about ransomware and cyber breaches. Now, it's at the forefront of everyone's mind during a transaction. Business owners want to know: What does your security perimeter look like? How effective is your mobile device management? Do you have multi-factor authentication?  In this episode of the She Said Privacy/He Said Security podcast, Justin and Jodi Daniels are joined by Philip Lewis, Partner at Fulcrum Equity Partners, to discuss the importance of a company-wide privacy and security plan. Philip explains how your security plan (or lack thereof) will impact a business transaction, why multi-factor authentication matters, and the first steps to creating a more secure business.

The thing I spend more of my time making than anything else is the company I work for. In this episode, I talk with James Avery, founder and CEO of that company, Kevel, about building a company, leadership, letting go, and a variety of other things.

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon". James Avery of Kevel https://soundsprofitable.com/update/buy-vs-build Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Send us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.com See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".James Avery of Kevelhttps://soundsprofitable.com/update/buy-vs-buildCredits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comand Arielle NissenblattAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronSend us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.comSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This interview was recorded at GOTO Berlin 2019 for GOTO Unscripted.https://gotopia.techRead the full transcription of this interview here:https://gotopia.tech/articles/software-development-brainsFahran Wallace - Senior Consultant at OpenCredoBenjamin Mitchell - Director of Engineering at KevelPreben Thorø - CTO of Trifork SwitzerlandDESCRIPTIONOur brains empower us to run complicated software development programs, but can also be the thing that prevents us from achieving the best possible results due to several psychological biases. Fahran Wallace, senior consultant at OpenCredo, and Benjamin Mitchell, director of engineering at Kevel, discuss those psychological biases at work, how we can tackle them and how we can wire the brain to overcome them.RECOMMENDED BOOKSFabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtfThaler & Sunstein • Nudge • https://amzn.to/3CglrmXDan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxBCathy O'Neil • Weapons of Math Destruction • https://amzn.to/3EO8Bi7Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7rLinda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCgLinda Rising • The Pattern Almanac 2000 • https://amzn.to/3kfgIfiLinda Rising • The Patterns Handbook • https://amzn.to/3lxDPASLinda Rising • Fearless Change • https://amzn.to/3AfvyrKLinda Rising • More Fearless Change • https://amzn.to/2Z3bYBhhttps://twitter.com/GOTOconhttps://www.linkedin.com/company/goto-https://www.facebook.com/GOTOConferencesLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket at https://gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted almost daily.https://www.youtube.com/user/GotoConferences/?sub_confirmation=1

Host Kevin Mosley, along with guest co-host Paolo DiVincenzo, interview serial entrepreneur James Avery, founder and CEO of Kevel. The theme of today's episode is "Base Hits," the smaller exits that build experience and confidence before leading to bigger success later on.

James Avery is a Founder and CEO of Kevel, the API platform for building ad platforms. Founded and exited TekPub. Former software engineer and O'Reilly and Microsoft Press author. Feel free to connect with him on LinkedIn here: https://www.linkedin.com/in/averyj/ Learn more about his business and company link here: http://kevel.co Resources mentioned: https://www.oreilly.com/

We sat with Chris Shuptrine VP of Marketing from Kevel, to talk about how his scrappy approach to marketing, and building systems that scale. https://www.cavesocial.com/chris-shuptrine

Brad Stone joins us to discuss the making of the modern Amazon, and how it's morphed from the "flywheel company" of The Everything Store into a set of interlocking and self-reinforcing businesses that extended both wider and deeper into the global economy than anyone ever imagined. (except perhaps Jeff Bezos) Is Amazon the Standard Oil of our time, or maybe something much, much bigger? Tune in as we dive in! If you love Acquired and want more, join our LP Community for access to over 50 LP-only episodes, monthly Zoom calls, and live access for big events including upcoming Book Clubs like these! We can't wait to see you there. Join here at: https://acquired.fm/lp/ Sponsors: Thanks to Kevel for being our presenting sponsor for this special episode. Kevel provides API infrastructure to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more — customers include Yelp, Rappi, OfferUp, Mozilla, Strava, and many other large apps and platforms. In true Acquired fashion, Kevel and CEO James Avery have put together a fun page showcasing the company's "history & facts", which you can find here: http://bit.ly/acquiredkevel ! Thank you as well to Masterworks and to Perkins Coie. You can learn more about them at: http://bit.ly/acquiredmasterworks (use code “Acquired” to skip the waitlist) http://bit.ly/acquiredperkins Topics covered: When and why Brad decided The Everything Store needed a sequel The process of writing the book and access he got at Amazon, including S-Team executives like Dave Clark The evolution of Amazon's core strategy from the flywheel into a set of "interlocking and self-reinforcing businesses", and how Brad landed on that as the key theme for the book Amazon's culture and the evolution from "Jeff-bots", and its embodiment in S-team members and company leaders beyond Amazon's investments in Video and why Bezos was ahead of the pack in realizing its strategic importance (including the rumored as-of-recording MGM deal) Amazon's secretive "Campfire" event and why Amazon does it despite its very un-Amazon price tag Brad's take on the future of three major Amazon business lines: Video, International and Marketplace / 3rd Party Sellers Amazon and Bezos's intense focus on competitors, despite the "theater" of their mantra to only focus on customers The Bezos "lapses of judgment" in 2018-19 and what it was like reporting on all the craziness around it Tracking down the "voice of Alexa" Nina Rolle, and Bezos's relationship with Elon! Links: Amazon Unbound (on Amazon, natch): https://www.amazon.com/Amazon-Unbound-Invention-Global-Empire/dp/1982132612/

We team up with two of the very best English-language analysts covering China tech today, Rui Ma and Ying Lu from the Tech Buzz China podcast, to talk about the big trends happening on the ground in China right now. We've had Rui and Ying's episodes on repeat in our own podcast players for many years as we researched our Meituan, PDD, Tencent and Alibaba episodes, and we're so excited to have them finally join us live. We had a blast and learned much more about what's actually happening in the world's largest market than the relative trickle of news Western audiences normally receive. Tune in! LP Book Club Announcement! The Acquired LP Book Club is officially returning! We are super excited to have Brad Stone join us on May 21st to discuss his sequel to the Everything Store, Amazon Unbound. We'll be interviewing Brad on Zoom with Acquired LPs “live in the audience”, and Q+A to follow. You can join and become an LP here: https://acquired.fm/lp/ Sponsors: Thanks to Kevel for being our presenting sponsor for this special episode. Kevel provides API infrastructure to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more — customers include Yelp, Rappi, OfferUp, Mozilla, Strava, and many other large apps and platforms. In true Acquired fashion, Kevel and CEO James Avery have put together a fun page showcasing the company's "history & facts", which you can find here: http://bit.ly/acquiredkevel ! Thank you as well to Masterworks and to Perkins Coie. You can learn more about them at: http://bit.ly/acquiredmasterworks (use code “Acquired” to skip the waitlist) http://bit.ly/acquiredperkins Topics and trends covered: How Rui and Ying stay on top of trends in China tech remotely from the US The rise of “tech company like” CPG and other consumer brands in China and extremely fast product development and iteration: e.g., Genki Forest, Perfect Diary and Shein Community group buying and the reinvention of commerce in rural China (along with an eye-opening discussion of what qualifies as “rural” in China... which is very different from the West!) Autonomous and electric vehicle design and production in China (which is the world's largest car market), and the government's push for China to become a global leader in both The current state of anti-trust in China and why investors and operators on the ground in China are optimistic about recent developments Links: Tech Buzz China: https://www.techbuzzchina.com TBC's fantastic Insider community for investors and operators: https://www.techbuzzchina.com/insider

Le 24 février, Rozenn Kevel* écrivait un tweet dans lequel elle dénonçait le greenwashing de son employeur, Chronodrive. Le 6 mars elle était mise à pied avant d'être licenciée, il y a quelques jours. L'étudiante de 19 ans, qui vit à Toulouse, estime qu'on lui fait payer son engagement syndical, et le fait d'avoir dénoncé le sexisme et le harcèlement subis par certaines de ses collègues à l'intérieur de l'entreprise. Nous avons souhaité lui laisser longuement la parole dans cet épisode hors-série, elle qui se bat pour faire respecter le droit des travailleurs précaires, des étudiants, et des femmes dans le monde professionnel notamment.*A sa demande, son nom de famille a été modifié. See acast.com/privacy for privacy and opt-out information.

  James is the Founder and CEO of Kevel, previously known as Adzerk. Kevel is the next generation of publisher ad serving; offering the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. It's built to be faster, easier to use, and more comprehensive than anything on the market today.   Links http://jamesavery.io/ https://twitter.com/averyj https://www.linkedin.com/in/averyj/ https://www.kevel.co/   "Tempting Time" by Animals As Leaders used with permissions - All Rights Reserved × Subscribe now! Never miss a post, subscribe to The 6 Figure Developer Podcast! Are you interested in being a guest on The 6 Figure Developer Podcast? Click here to check availability!  

Der Wechsel der Jahre, Zeit für Reflexion. Im Designprozess findet dies jedoch ständig statt, und um Dir dies so einfach wie möglich zu gestalten habe ich hier 7 Fragen für Dich, mit denen Du Dein Design unter der Lupe nehmen und auf ein neues Kevel bringen kannst. Ich freue mich auf Dich —- Die Fragen findest Du auch als Worksheet zum Ausdrucken unter www.dressupyourbusiness.com/geschenk --- Dein Design Empowerment Podcast Tipps & Tricks rund um Dein Corporate Design für das eigene Unternehmen und die Selbstständigkeit Verpackt in lustigen Geschichten aus meinen eigenen Erfahrungen als Designerin Verpasse Deinem Business ein stylisches Outfit --- Für mehr Insight rund ums Design folge mir auf Instagram https://www.instagram.com/michelle.dressupyourbusiness/ Du willst direkt mit Deinem Business Design loslegen? Dann habe ich den perfekten Einstieg für Dich kreiert! Starte jetzt mit meinen kostenfreien Minikurs "Kreatives Denken für Dein Business Design" unter www.dressupyourbusiness.com/geschenk oder erstelle mit meinem Online Kurs "Dress up your Look - In 3 Wochen zu Deinem einheitlichen Corporate Design" direkt Deinen eigenen Business Style Guide! Den Kurs findest Du unter www.dressupyourbusiness.com/dressupyourlook --- Let's dress up your Business, Deine Michelle

Animé par Eric & Jeff L'émission s'est étendue également sur sa partie playlist avec les dernières nouveautés de la scène extrême en passant en revue les sorties de INSIDIOUS DISEASE, CARCASS, AUÐN, et KEVEL.

Animé par Eric & Jeff Interview avec FT de DÉLUGE. L'émission s'étendra également sur la partie playlist avec les dernières nouveautés de la scène extrême en passant en revue les sorties de INSIDIOUS DISEASE, CARCASS, AUÐN, et KEVEL.