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El ministro de Salud, Guillermo Jaramillo, se refirió en La W acerca del nombramiento de su hijo, Alejandro Jaramillo, como director de Procolombia en Reino Unido.
Hoy tenemos un segundo programa especial dedicado a la feria de Fitur, en Ifema de Madrid, en el que seguimos recorriendo países de América Latina en el Pabellón 3. Hoy con Colombia y sus diferentes distritos, Brasil con su turismo sostenible y la Amazonía, sin olvidar las opciones más caribeñas con República Dominicana o Puerto Rico. Este fin de semana hay muchas actividades pensadas para el público general como exhibiciones de capoerira, degustaciones de café colombiano, actuaciones musicales, o saborear ron caribeño con piñas coladas, entre otras muchas cosas. Hablamos con Carmen Caballero, presidenta de ProColombia; Flavio Campestrín, consejero de Economía y Turismo de la embajada de Brasil aquí; el ministro de Turismo de República Dominicana, David Collado; con Ana García-Sotoca, directora ejecutiva de la Asociación de Hoteles La Romana Bayahibe, y Miguel Romero, el alcalde de San Juan, la capital de Puerto Rico. Escuchar audio
Fitur 2025 arranca este miércoles en Madrid con la presencia de 152 países con más de 9.000 empresas expositoras. En Capital Intereconomía nos trasladamos hasta la mayor feria de turismo del mundo para tomarle el pulso al sector con Jorge Marichal, presidente de CEHAT; Santiago Vallejo, vicepresidente de la Mesa del Turismo de España; Verónica Molinari, responsable de prensa de la Oficina de Turismo de Italia; María Eugenia Oriani, gerente de Turismo de Procolombia y con Bea Guillen, directora de ventas global de Iberia.
Fitur 2025 arranca este miércoles en Madrid con la presencia de 152 países con más de 9.000 empresas expositoras. En Capital Intereconomía nos trasladamos hasta la mayor feria de turismo del mundo para tomarle el pulso al sector con Jorge Marichal, presidente de CEHAT; Santiago Vallejo, vicepresidente de la Mesa del Turismo de España; Verónica Molinari, responsable de prensa de la Oficina de Turismo de Italia; María Eugenia Oriani, gerente de Turismo de Procolombia y con Bea Guillen, directora de ventas global de Iberia.
El baile frenético y los ritmos de la salsa son parte nuclear de la esencia caleña, tierra de músicos, poetas y contadores de historias. La escritora Ángela Becerra nos guía en un gran paseo por sus recuerdos y los barrios de esta capital del Valle del Cauca. Una ciudad rebosante de vida y verde que mira hacia el Bulevar del Río, siempre amenizado por el rumor de sus aguas y poblado por una entrañable colonia de felinos esculpidos. Nuestra visita a Cali pasa junto a la pequeña y llamativa iglesia neogótica La Ermita, la siempre animada plaza de Caicedo y el colonial barrio de San Antonio. Nos interesamos también por zonas de su agreste extrarradio como la Comuna 20, un barrio informal colgado en la montaña al que llegamos a bordo del teleférico MIO Cable, integrado en el sistema de transporte público. Y después de recorrer esta urbe colombiana de más de dos millones de habitantes salimos en busca de los Farallones y otros entornos naturales del Pacífico colombiano. Nos acompañan el vicepresidente de turismo de Procolombia, Gilberto Salcedo; el secretario de turismo del Valle del Cauca, Julián Franco Restrepo; y la directora ejecutiva del Cali Valle Bureau, Catalina García Sterling. Además, dos integrantes del espectáculo Delirio –Andrea Buenaventura y Brando Pérez– nos explican por qué Cali merece su título de capital mundial de la salsa.Escuchar audio
Guest speaker: Camilo Pérez, Director, Area of Global Management at EAFIT.Description: In this episode of “Global Issues Explained,” we explore the strategies and challenges of internationalization for Multilatinas and multinational enterprises (MNEs) from emerging markets. Our guest, Camilo Pérez, MSc in International Business and former consultant for ProColombia and the Korean markets, provides valuable insights into what defines emerging markets and how companies from these regions expand globally. We delve into the competitive advantages these firms hold, the barriers they face in their expansion, and how the unique pressures of emerging markets drive them to innovate. Join us for an engaging discussion on the forces shaping the global success of Multilatinas and MNEs from emerging economies.
Según ProColombia, esta publicidad hace parte de la campaña turística que utiliza la narrativa ‘Colombia, el país de la belleza' con el propósito de “destacar sus tesoros naturales y su biodiversidad única”.
La funcionaria aseguró que no le han pedido la renuncia.
Gilberto Salcedo, vice president of tourism for ProColombia, talks with James Shillinglaw of Insider Travel Report at last month's Virtuoso Travel Week in Las Vegas about his country's multiple travel offerings, from historic cities like Cartagena to incredible natural attractions to luxurious experience—and soon a brand new river cruise. For more information, visit https://colombia.travel/en. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.
La expansión de las empresas multilatinas ya no sigue un rumbo tradicional, empresas tecnológicas como Rappi o Mercado Libre, están cambiando las reglas del juego. Analizamos el potencial, desafíos y oportunidades de internacionalización de las empresas de América Latina con Ricardo Buitrago, profesor Investigador de EGADE Business School y presidente electo de la Business Association for Latin American Studies (BALAS), y Angélica Herrera, consultora externa de ProColombia, escritora bestseller de Amazon con varios libros sobre exportación e internacionalización de empresas, fundadora de COEX Corporation y de la Red Latinoamericana de Conferencistas. Un Podcast de Tec Sounds Podcasts.
El turismo en Colombia ha experimentado un crecimiento impresionante en los últimos años, pero este éxito también ha llevado a desafíos.See omnystudio.com/listener for privacy information.
Hoy hablaremos sobre el rifirrafe que hay entre el Mincomercio y la presidenta de ProColombia, de las inversiones forzosas, de fallas en la Dian y de Israel https://whatsapp.com/channel/0029Va4POHt6WaKhONGGhi38
Las cifras reveladas por Procolombia también indicaron que 261 inversionistas de 44 países han arrancado 324 proyectos.
Inteligencia artificial y comercio exterior: claves para implementarla en su negocio by ProColombia
Carmen Caballero, presidenta de Procolombia, se refirió en La W al evento dedicado a la comunidad LGBTIQ+ que se realizará en España y que tendrá a Colombia como país invitado.
Ana Paula Repezza, directora de negocios de Apex Brasil conversó con ProColombia sobre las expectativas y acciones que contempla este acuerdo que busca dinamizar la economía en la región.
En el marco de la Macrorrueda de Procolombia en Cartagena, KienyKe.com conoció la historia de La Caleñita, un emprendimiento que ha dejado una tradición en la ciudad de Cali.
En el marco de la Macrorrueda de Procolombia en Cartagena, KienyKe.com conoció el impacto positivo que ha dejado Servicecol, en una región que ha sido golpeada por la violencia.
Nuestros invitados en el episodio #251 son Francesc Miralles y Hiroshi Wago Rojas. Francesc Miralles es un referente en el campo del desarrollo personal y ha escrito numerosos libros de éxito internacional. Nacido en Barcelona, se licenció en filología alemana y trabajó varios años como editor y en una agencia literaria. Entre otras obras, Francesc es autor de la novela amor en minúscula, traducida a 27 idiomas, y coautor del ensayo Ikigai, traducido a 70 idiomas, que ha ocupado los primeros puestos de best-séllers en Estados Unidos, Reino Unido, Países Bajos, Turquía y la India, donde ha permanecido dos años como nº1 en las listas. Hiroshi es colombiano de origen japonés, y ha desarrollado su carrera profesional en el desarrollo de estrategias internacionales desde el sector público, privado y académico. Ha sido consultor para temas de Asia, para organizaciones como el Banco de Desarrollo de América Latina y el Caribe. Durante 12 años de trabajo con ProColombia dejó una huella significativa en la promoción de exportaciones, inversión extranjera y turismo internacional. Además, desde la Cámara Colombo Japonesa de Comercio e Industria coordinó proyectos estratégicos para aumentar la productividad y diversificar las exportaciones. Hiroshi es co-fundador de la Fundación Mirai, una organización que otorga becas académicas a estudiantes sobresalientes en áreas de ingeniería y tecnología, en colaboración con instituciones colombianas. Este compromiso personal demuestra su pasión por la educación y el desarrollo comunitario, fortaleciendo aún más su impacto positivo en la sociedad.
Se conoce la razón por la que ProColombia no ha revelado el contrato de la casa en Davos.
Pensar en sostenibilidad como una consigna para el diseño, ejecución y atracción de proyectos, es una apuesta por el desarrollo a largo plazo; así lo ha entendido la Vicepresidencia de Inversión de ProColombia, liderada por Julio Puentes. En esta edición de ProColombia Sostenible Podcast conversamos con él, acerca de las acciones estratégicas que adelantan desde su eje para atraer inversión extranjera que responda a los objetivos de Desarrollo Sostenible y la Agenda Global 2030.
Así avanza el sector astillero en Colombia by ProColombia
La W conoció en primicia que Liliana del Socorro García Rendón llegará a esa importante oficina comercial. También habrá nuevos nombramientos en Canadá y México.
Laser Airlines volvió a volar entre Caracas y Bogotá desde el pasado 12 de junio. La aerolínea cesó su operación en 2020 cuando la pandemia dio un golpe al mercado y las cuarentenas restringieron el transporte aéreo. René Cortés Vidal, vicepresidente de la compañía, dijo que la empresa venezolana sumó 40 vuelos entre las dos capitales en los últimos tres meses desde la reapertura. También se reportó una ocupación en los vuelos que oscila entre 80% y 85%. La compañía está trabajando con la Aeronáutica Civil y ProColombia para lograr una frecuencia diaria de la ruta.
Gilberto Salcedo, vice president of tourism for ProColombia, talks with James Shillinglaw of Insider Travel Report at this month's Virtuoso Travel Week in Las Vegas about the growth of tourism numbers to his country, what travelers should experience in terms of sustainable tourism, how ProColombia is marketing travel and next year's introduction by AmaWaterways of river cruising on the Magdalena River. For more information, visit https://colombia.travel/en. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.
For this week on the Crossing Borders podcast, we're revisiting one of our greatest hits episodes featuring Pedro Pablo del Campo, Partner of Magma PartnersPedro Pablo del Campo is a Chilean entrepreneur and the newest addition to our Magma Partners team. Born in Punta Arenas, one of the most Southerly cities in the world, Pedro Pablo traveled the world in his youth since his father was in the Air Force and then a commercial pilot. From a young age, Pedro Pablo was eager to be involved in early-stage enterprises and has gone on to founding or join early teams of several startups and nonprofits bridging the US and Latin America. In 2016, he joined the Techstars team in Austin as the Business Development Director for Latin America, a position they created just for him.Pedro Pablo has now brought his passion for supporting Latin American entrepreneurship to Magma, where he will be helping manage our portfolio and evaluating future investments for the fund. In this episode, we discuss Pedro's non-traditional career path, his start in the nonprofit world, how a cold email got him connected to the Techstars network, and what he thinks of the maturing Latin American entrepreneurial ecosystem.Never be afraid of relying on your network Pedro Pablo used to think he knew everything about starting a business until he founded his first company after university. Soon, he realized he knew nothing and that he would have to surround himself with mentors and other successful entrepreneurs in order to succeed. That lesson carried him on to his time in the US when he realized that New York is a lonely place for an entrepreneur without a network.Listen to this episode of Crossing Borders to find out how Pedro Pablo built a network from scratch in each of the cities he has lived in, from Santiago to New York, and finally in Austin. It's all about adding value, says Pedro Pablo. When you have given someone a bit of value, they are often happy to help you when you need it.The key to bootstrapping a business from Chile? Find the right partnersAfter coming back from New York, Pedro Pablo knew he wanted to find something for himself. He co-founded Visualogica, a design firm, with three co-founders; however, he quickly side-stepped to become CEO of a vending machine company, leaving his partners in charge. This opportunity allowed both businesses to be successful in the end, and the vending machine company was even acquired.Learn more about Pedro Pablo's experience building a company from the ground up and how he leads a team in this episode of Crossing Borders.The art of the cold emailPedro Pablo reached out to the Chief Investment Officer at Techstars in a cold email while caring for his son at home while his wife studied her PhD. He wanted to tell them about the value of connecting the Latin American and US ecosystems and hoped the global accelerator would pay attention. Using his contacts in Chile, Pedro Pablo provided a network for Techstars in Latin America and helped the accelerator expand, before they had even offered him a position. His advice to new founders: never be afraid of cold emailing people, no matter how high up they are.Find out how Techstars invented a new position for Pedro Pablo so he could help them bring Latin America into one of the largest and strongest entrepreneurial networks in the world.Pedro Pablo is passionate about the potential global impacts of the growing Latin American entrepreneurial ecosystem. He has lots of ideas about how to build the ecosystem, including partnerships with corporate partners in the US and LatAm that will allow for bigger acquisitions that could shape the industry. Listen to this episode to hear Pedro Pablo's predictions for how entrepreneurs from Latin America could disrupt established markets in LatAm, the US, and beyond.Outline of this episode[1:59] – Where are you working in Austin?[2:27] – Pedro Pablo's childhood in Punta Arenas and Santiago[4:04] – Did traveling at a young age impact your perspective on the world?[6:32] – Studying business in Chile[7:07] – What was your first experience with an earlier-stage company?[9:35] – What were some of the biggest takeaways from your time at Late?[10:28] – What did you do after Late?[12:40] – Doing business in New York vs. Chile[15:11] – Why did you go back to Chile after New York and what did you end up doing there?[17:44] – Why “boring” businesses are a good investment[21:02] – How did you end up in Austin?[26:24] – How did you create your own role at Techstars?[31:42] – Biggest lessons from working at Techstars[35:50] – How to motivate corporations to pay attention to entrepreneurship without using fear[40:36] – On Falabella's acquisition of Linio[43:54] – What are some of your favorite books, blogs, podcasts, or documentaries you would like to recommend?[46:30] – Pedro Pablo's advice to his younger self[47:18] – What are you most excited about working on to help entrepreneurs in LatAm with Magma over the next 6-12 months?Resources & People MentionedTechstars acceleratorStart-Up ChilePuro Chile – Chilean shop in New YorkLateVisualogicaNever Split the Difference (BOOK) – Chris VossVenture Deals (BOOK) – Brad FeldStartup Communities (BOOK) – Brad FeldAlex Iskold's BlogThis episode is brought to you by ProColombia, the agency behind the many products and services of Colombian origin that share flavor, design, creativity, quality, and well-being with the world. Learn more about Colombia's diverse offers by visiting https://b2bmarketplace.procolombia.co/
For this week on the Crossing Borders podcast, we're revisiting one of our greatest hits episodes featuring Luis Rubén Chávez, founder and CEO of Zenfi.Luis Rubén Chávez, co-founder and CEO of Zenfi, is changing the way people in Mexico think about financial health. Zenfi is a complete digital finance platform focused on lending that strives for the financial health of its customers. With more than 2.5 million users, the platform provides customers with tools to build a consistent long-term financial plan. Zenfi offers an app that reviews clients' credit bureaus for free. They provide personalized diagnostics, tips to improve the customer's profile, and identity theft alerts. Also, Zenfi helps those who need a personal loan, debt consolidation, or car insurance by reviewing their information and recommending products according to their needs.Before starting Zenfi, Luis Rubén worked in finance for eight years. He witnessed first-hand its inefficiencies, high concentration, and sometimes abusive practices that don't help the user in the longer term. Banks offer 60+ products and services but execute poorly a large percentage of them, and fintechs are filling this gap in the market. With the new fintechs that are emerging, Luis Rubén thinks Mexico will have in 5 years a completely different financial system.Listen to this episode to hear how Luis Rubén is raising awareness about the inefficient lending system in Mexico, what Zenfi is doing to provide a healthier alternative for people, and how the company is expanding its services by offering a marketplace of financial products. Diversifying the financial system in MexicoBanks own the credit bureau in Mexico, which reports only negative credit ratings of individuals. The five largest banks in Mexico hold 80-85% of the country's consumer portfolio, and this high concentration means there is little to no competition. Many financial institutions have conflicts of interest and few incentives to build better data and technological products and services. Mexicans perceive credit scores as a black box, filled with misconceptions that lead them to make adverse choices. Luis Rubén was part of the problem working within the financial system, but in this episode of Crossing Borders, he explains how he is now part of the solution.Demystifying credit scores for Mexico's populationZenfi's most attractive product is its free credit score check. The company analyzes the customer's information and provides them with a complete and user-friendly diagnosis. Also, it gives useful and detailed information such as the impact that each variable has on the score, and parameters to understand your strengths and weaknesses to see what you have to improve. The company has nailed a feature that millions of Mexicans need in an inefficient system that has few incentives to help them maintain a good credit score.Listen to this Crossing Borders episode to learn how Zenfi will continue to attract millions of users to its platform.A marketplace for financial productsUsers needed a bigger picture for making a long-term personal finance plan, so Zenfi started offering a marketplace where fintechs sell, for example, their mortgage, insurance, and credit card products. Zenfi's marketplace shows the best financial products that its users can have access to. Zenfi's lending criteria sometimes cannot give users a loan, so the company refers them to another fintech where they might have a product that serves them. Check out this episode of Crossing Borders to understand how Zenfi is taking a hybrid approach by offering its products and a marketplace with the best fintechs in Mexico. Outline of this episode:[01:09] - About Zenfi[02:10] - Zenfi's credit scores[03:22] - Misconceptions and inefficiencies of the credit scoring system[05:20] - Zenfi in numbers[08:47] - Luis Rubén's background[11:10] - Why is the traditional financial system stalled?[15:30] - Zenfi's fintech marketplace[19:31] - The fintech ecosystem in Mexico in the last 5 years[25:10] - Reading recommendations[28:01] - Advice for a younger Luis Rubén[31:45] - The future of ZenfiResources & People mentioned:Luis Rubén ChávezNathan LustigZenfiBook The Everything Store: Jeff Bezos and the Age of AmazonBlog by Paul GrahamThis episode is brought to you by ProColombia, the agency behind the many products and services of Colombian origin that share flavor, design, creativity, quality, and well-being with the world.Learn more about Colombia's diverse offers by visiting https://b2bmarketplace.procolombia.co/
Entrevista a Guillermo Elías Criado, fundador y miembro de la Cámara Colombiana de la Confección by ProColombia
Colombia se ha consolidado como uno de los principales proveedores internacionales de flores. Habla Juliana Villegas, de Procolombia.
Colombia el país con mayor número de especies de aves en el mundo en esta nueva jornada del Global Big Day, reúne a científicos y aficionados en la observación y registro de aves de todo el mundo, además es una gran oportunidad para seguir trayendo a miles de turistas de todo el mundo a disfrutar del Turismo de Naturaleza desde el avistamiento de aves, así lo indica, Gilberto Salcedo, Vicepresidente de Turismo de Procolombia
Colombia Travel - Arnaldo Nardone by ProColombia
Colombia Travel - Turismo de Salud by ProColombia
Inspirar para Exportar - IFLS 2023 by ProColombia
Finding Encanto, y Colombia Travel Mart para seguir promocionando a Colombia en el mundo. Colombia Travel Mart, en esta nueva edición participaron países como la India e Irán además de los países tradicionales. Finding Encanto, es una serie de seis capítulos que cuenta la historia de seis extranjeros que se conectaron con experiencias turísticas ligadas a la música, la gastronomía, la mística, el deporte, el arte y la biodiversidad. Gilberto Salcedo, Vicepresidente de Turismo de Procolombia
Opening Season 10 we sit down with Monica Perez who has more than two decades of experience at the Director level leading governmental, foundation, nonprofit and private sector organizations in Latin America and the US. She has led and managed teams of 300+, led execution of transformational programs over $10 million USD per year, and led communication and market strategies for leading companies, including the EPM Group, EPM Foundation, ProColombia, and the International Cooperation and investment Agency for Medellin. She currently works in NYC as Associate Director of Development for NY/Latam for the Nature Conservancy. Monica shares reflections and key tips for how to build a nimble and high-impact career dedicated to creative change based on her rich experience leading and working for some of the leading public, private and nonprofit organizations in Colombia and the United States. She discusses what are the key skills in demand for professionals seeking to engage across sectors, her experience working on fundraising and capital investment projects at scale in the sustainability and international development sectors, strategies to pivot across sectors, as well as the pros/cons of working in different industries. Monica highlight why changemakers are needed in many roles and her rich experience in hiring and managing talent. Monica's Bio Executive Director with twenty years of experience leading social impact programs in Latin America for government and non government organizations. Proven track record in designing and executing turnaround strategy. Expertise in leading corporate responsibility, business development, communications, and finance departments. Sector specialization in poverty reduction, entrepreneurship, education and culture, FDI and international relations. Check out previous Seasons & Episodes of our Award-Winning Social Change Career Podcast. Become a member of the PCDN Career Campus to get daily access (to job opportunities) community (network with other impact professionals); learning with sector-experts and exclusive workshops as well as weekly office hours. Basically a cup of coffee or two for a 24/7 career center for impact professionals.
ManakinNature Tours: “Yosalvo al Águila Arpía, Turismo, Conservación y Comunidad”. Es la propuestaganadora en la Categoría de Turismo que deja un Legado de Los PremiosNacionales de Turismo de Procolombia. Unapropuesta que ha logrado crear conciencia para respetar la vida de estaespecie, el “Águila Arpía” en la región de Vistahermosa – Meta,tierra que años atrás vivió difíciles momentos del conflicto armado. Un turismoque educa y apoya a la comunidad y que al mismo tiempo protege esta gran especie.
“Ver lasAves con las Manos”,la propuesta ganadora del turismo inclusivo de “La Unión Coffee Farm”. ElizabethSepúlveda, ganadora de los Premios de Turismo de Procolombia en laCategoría de Turismo para Todos, experiencias diversas e inclusivas. Invitadaa El Sabor de Colombia de Caracol Radio.
Ricardo Pedroza is the USA Executive Director of PROCOLOMBIA - the government agency focused on developing business, foreign investment, and tourism for Colombia. With a recent change of government, many in the BPO industry have been talking about how Colombia can continue the CX success of recent years. Listen to Ricardo explain the Colombian experience and their strategy for the future with Peter Ryan. https://procolombia.co/en https://www.linkedin.com/in/ricardopedroza/
On this episode of the Sourcing Industry Landscape podcast, we had the pleasure of speaking with Ricardo Pedroza, Executive Director of ProColombia in the United States, about the value potential for companies interested in doing business with Colombia. There is truly a wealth of opportunity! Tune in to hear Dawn and Ricardo discuss the economic landscape, outsourcing sector and many of the strengths and challenges of the BPO sector in Colombia. Visit ProColombia's website to learn more about all of the offerings! The ProColombia International Business Matchmaking Forum is coming up on November 8th – 11th in Houston, Texas. It is worth mentioning that during this matchmaking event, there will be a specialized BPO networking event of about 50 exporters and buyers. This will be the perfect opportunity for those international buyers to get in touch with Colombian vendors and start exploring the offer of our high-quality services. If you are interested in attending, please contact our Procolombia offices in Miami by emailing BPO specialist, Camilo Osuna at cosuna@procolombia.co Be sure to follow Ricardo Pedroza on Twitter: RicardoPedrozaP and on LinkedIn as Ricardo Pedroza to stay updated about our events and further business opportunities with Colombian companies.
Gilberto Salcedo, tourism vice president for ProColombia, talks with James Shillinglaw of Insider Travel Report at last month's Virtuoso Travel Week about the current requirements for travel to Colombia (none), how the country is promoting its cities and rural attractions, what travel advisors need to know about the destination and much more. For more information, visit https://procolombia.co/en. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.
Entrevista en La FM con Germán Umaña, ministro de Comercio Industria y Turismo sobre su inicio de funciones y plan de trabajo.
#ContenidoPatrocinado Nick Perkins es un aventurero, educador y podcaster inglés que está en Colombia desde 1999 y recientemente, como embajador de ProColombia, decidió hacer un recorrido por los 32 departamentos del país para hacer el viaje de sus sueños. Esta bitácora de viaje, que arma pasando dos días en cada rincón icónico del territorio nacional, está llena de costumbres, culturas y anécdotas de sitios emblemático.
Sinergéticos!
Sinergéticos!