Podcasts about that sucks

That SUCKS.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

That Sucks.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

That SUCKS!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you ready to dominate your fantasy football league in Week 16? Look no further! Join us in our latest episode of the Fantasy Life Podcast where hosts Ian Hartitz and Matthew Freedman break down every fantasy-relevant injury ahead of this crucial week.

That SUCKS!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Neeta Bhushan is a world-renowned emotional health expert & keynote speaker in the areas of grit and resilience, she's a former cosmetic dentist turned mental health coach, and a founder of the Global GRIT Institute and Co-Founder of Dharma Coaching Institute. She's been on international stages (including the Women's Economic Forum in India, Google HQ, & Mindvalley ), is host of The Brave Table Podcast, and best selling author of 2 previous books and now recently released book, “That Sucks, Now What: How to Move Forward When Life Knocks You Down." This book has already been truly transformational. (Join our Book Club for this book)! Neeta's been featured on Forbes, Entrepreneur, NBC, ABC, CBS, Chicago Today, Verve, Tatler Magazine and more.In this episode, we discuss:Neeta's story of overcoming extreme loss early on, how growing up with both Filipino and Indian-American background shaped her experience dealing with grief, trauma,  relationship patterns and healingHow Filipinos are generally known to be resilient and caretakers, which sometimes lead to attracting people who are narcissists and takersHow to literally deal with "sucky" moments in the moment, move through it with grace, and find magic in the middle of the messVoicing out and normalizing the messy, not staying silent on problems within a relationship or familyHer book, “That Sucks, Now What” and the 5 stages of the Fly Forward framework: Falling, Igniting, Rising, Magnifying, and on to ThrivingConnect with Dr. Neeta Bhushan* Website:  https://neetabhushan.com* Instagram: @neetabhushanYou're invited!! Come with me to a Philippines RetreatWhere & When: Camiguin, Philippines on October 2023 on a 5-Day transformational experience in our own private resort, to truly disconnect from all the stress and noise and reconnect with your ancestors, strengthen your magick and heal with the feminine power of the land.  As a listener, you get $500 off. Message me at Krystl@FilipinaontheRise.com for more info about this deal.Join the Filipina Soul Sisterhood Circle! Hang out with Krystl and other “journeying” Filipino women every week, as we reconnect with our culture and histories, have healing, decolonizing and soul-filling discussions, get mentored by impactful, industry-disrupting Filipina leaders, and help each other step into our Power as Pinays.Pledge $3 or $10 a month to help keep the show going! Here: Patreon

That Sucks so bad.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A listener asks about gut feelings and what to do about a coworker that makes them uncomfortable... THAT SUCKS and you know I have thoughts about it!  ***************** FOLLOW ME ON INSTA! @krystalliife   

Welcome to The Joel Michalec Show Featuring The Lovely Sharen. Join Host, Joel Michalec, as he discusses "That Sucks" day, robotic lovers, some important news tidbits and the Wombat of the Week! Tune in and listen. Tech Tips From Joel - https://www.tiktok.com/@techrsqLike, Follow, Share and Subscribe to The Joel Michalec Show on Facebook https://www.facebook.com/jmtalk/Listen to the Joel Michalec Show on one of our Partner Stations:Sunday 11 PM ET on 920 WON: The Apple http://mixlr.com/920-won-the-apple/Daily on the Elevens (11AM & 11PM) on SRN One at https://c5.radioboss.fm/u/76Subscribe For Free:- JoelMichalec.com- iTunes https://tinyurl.com/ya9znnog- iHeart Radio: https://tinyurl.com/y9y8j4qu- Pandora https://tinyurl.com/r3t5796- Spotify https://tinyurl.com/yabz4tro- Amazon Music: https://music.amazon.com/podcasts/161eaa1b-d184-4905-bf7e-df431c193fb8/The-Joel-Michalec-Show- Google Play https://tinyurl.com/y9wppcum- Podchaser https://www.podchaser.com/podcasts/the-joel-michalec-show-904302- TuneIn Radio https://tinyurl.com/yc7vhhy6- Stitcher https://www.stitcher.com/s?fid=565812&refid=stpr- Blubrry https://www.blubrry.com/jmtalk/- Spreaker https://tinyurl.com/y9ms27l2- Castbox https://tinyurl.com/y9keg6fb See acast.com/privacy for privacy and opt-out information.

Australia was not pleased with how it was represented in The Simpsons in the ‘90s, and that's just the tip of the iceberg when it comes to countries and other groups taking issue with the iconic long-running animation.That Sucks! takes a closer look at 1995's Bart Vs Australia episode, why another country almost sued the show and the cause of a US city demanding an apology.Co-hosts Dan Cribb and Troy Nababan also chronicle the issues with Apu, the tragic death of one of the show's voice actors and more. See acast.com/privacy for privacy and opt-out information.

What is "Yeah, That Sucks" podcast you may ask? Tune in to get to know Cayli and what she's bringing to the table! AND don't forget to subscribe!

With Halloween just around the corner, That Sucks! co-hosts Dan Cribb and Troy Nababan looks at some bizarre, spooky and tragic instances surrounding iconic horror films.Nababan also shows Cribb a video that nearly makes him throw up. See acast.com/privacy for privacy and opt-out information.

You know that saying, ‘Don't believe everything you read on the internet'? It's more relevant than ever in 2021 and That Sucks! co-hosts Dan Cribb and Troy Nababan have the proof (you can believe them… maybe).From someone getting a fake restaurant to the top of TripAdvisor to a story about a man fornicating with a hornet's nest and more, this episode of the podcast explores recent times when people duped the media. See acast.com/privacy for privacy and opt-out information.

If you're thinking of using a wild alligator or homemade explosive device for your gender reveal party… just don't.Outside of being an unhelpful reinforcement of binary gender stereotypes and usually pretty tacky, gender reveal parties in recent history have resulted in houses burning down, plane crashes and even death.That Sucks! looks at the origin of their popularity and some examples of gender reveals gone seriously wrong. See acast.com/privacy for privacy and opt-out information.

Are 15 minutes of fame worth broken bones or a criminal record?That Sucks! co-hosts Dan Cribb & Troy Nababan take a look at some of the more questionable TikTok trends and challenges from recent times and discover how many milk crates it takes to furnish a house. See acast.com/privacy for privacy and opt-out information.

Someone leaked the Spider-Man: No Way Home trailer last month and it set the internet on fire.That's just the tip of the iceberg when it comes to information being leaked or stolen in the realm of pop culture, and on this episode of That Sucks!, co-hosts Dan Cribb and Troy Nababan look at some other major incidents.They cover off Mark Ruffalo spoiling not one but two Marvel films, the infamous #BurgerGate that had Star Wars fans pulling their hair out, a Harry Potter incident that ended in jail time and more. See acast.com/privacy for privacy and opt-out information.

From people walking out of interviews, hosts being injured and more, late-night talk show fails are about as good as awkward TV moments come.That Sucks! unpacks a few notable moments over the decades, both overseas and in Australia. See acast.com/privacy for privacy and opt-out information.

The world of Harry Potter is riddled with plot holes, poor writing and more.Joined by a special guest, That Sucks! co-hosts Dan Cribb and Troy Nababan take a look at where the films fail, some of the recent controversies surrounding creator JK Rowling and why Harry Potter might not work in 2021. See acast.com/privacy for privacy and opt-out information.

That's right suckers, That Sucks! is celebrating 50 episodes. Co-hosts Dan Cribb and Troy Nababan take a look back at some of the best (and worst) episodes so far, give story updates and more. See acast.com/privacy for privacy and opt-out information.

Currently in production, Jackass 4 has frequently made headlines this year.With cast members already embroiled in controversy and spending time in hospital, That Sucks! takes a look at the history of the franchise, some gnarly injuries over the years, incidents of copycats and more.Also, co-host Dan Cribb tells Troy Nababan his own run-ins with the cast, detailing a rejected Jackass 4 stunt pitch Bam once told him and the cast member who once lashed out at him via social media. See acast.com/privacy for privacy and opt-out information.

An all-purpose electric hammer? A revolutionary makeup gun? Sure, Homer Simpson had some questionable inventions, but that's nothing compared to those explored on the latest episode of That Sucks!.Co-hosts Dan Cribb and Troy Nababan look at some of the more controversial, stupid and annoying creations around (and in development). See acast.com/privacy for privacy and opt-out information.

If you've ever lost (or stolen) something, the latest episode of That Sucks! is for you.Co-hosts Dan Cribb and Troy Nababan discuss a tiger going missing in the US suburbs, the ‘glitter bomb' created by an ex-NASA engineer to stick it to thieves, the not-so-funny business of joke stealing and more. See acast.com/privacy for privacy and opt-out information.

Scott Shilling has a goal to maximize the potential and God-given talents of all the individuals and organizations he encounters. He works from the understanding that “to whom much is entrusted-much is expected”!As an executive coach, trainer, speaker, and author, Scott is committed to providing inspired answers to today's challenges.Bottom line, he helps individuals like you and organizations grow market penetration, improve profitability and grow the quality of their people.Scott is the author of That Sucks...What Now? Real-World Solutions for Getting Through what you're Going Through and has 35+ years of life experience in sales, marketing, training, and speaking. He has transformed businesses to achieve more sales and greater profitability.

From lawsuits and death threats to furious animal rights activists and more, band names are serious business.That Sucks! looks at some of the worst band name fails in recent history, covering legal battles, terrible name-change decisions and even that time an Aussie act was written into a comic book following a dispute. See acast.com/privacy for privacy and opt-out information.

That Sucks! takes a closer look at the world's most-hated band, Nickelback.Nickelback “apologist” Troy Nababan does his best to convince co-host Dan Cribb that they're not as bad as everyone makes out and in the process they chronicle the band's rise to hatred, look at specific incidents (one involving a pickle) and more. See acast.com/privacy for privacy and opt-out information.

“We just figured there was nothing he could do because he'd sort of done the wrong thing first.”The Simpsons went to town on Morrissey during a recent episode, depicting the former Smiths frontman in an unflattering manner that lit a fire under his team and fanbase.Following the backlash, That Sucks! takes a look at some other funny parodies across the years on various shows and the resulting controversies.Co-hosts Dan Cribb and Troy Nababan are also joined by a special guest who once tried to parody Adam Sandler's work to discuss the hilarious fall-out. See acast.com/privacy for privacy and opt-out information.

On this episode of That Sucks!, co-host Dan Cribb recounts the time he ventured into a haunted forest in Japan, revealing the uneasy discovery he made while in its depths.Located at the base of Mount Fuji, Aokigahara (aka the Sea of Trees) has long been associated with the supernatural, and after being featured in films starring Matthew McConaughey, Natalie Dormer and more, it made headlines across the globe following an extremely controversial YouTube video, also discussed on this episode.CONTENT WARNING: The following episode contains discussion of suicide. If any of the issues being discussed effect you or you need assistance in relation to these topics, please contact Lifeline on 13 11 14 or Beyond Blue on 1300 22 4636. See acast.com/privacy for privacy and opt-out information.

“Six months later, I get a knock on the door from detectives investigating the whole situation.”A former YouTube creator joins That Sucks! to discuss the video that stopped him producing content for the platform.Hosts Dan Cribb and Troy Nababan watch some funny videos, get a lesson on working out and discover just how easy it is to trick Today Tonight. See acast.com/privacy for privacy and opt-out information.

“He just runs off the stage and it looks like someone doing a cannonball into a pool.”From fans throwing bread to musicians slicing their hands open, starting fights and more, live music can be dangerous.Last fortnight, That Sucks! explored some painful, hilarious and devastating TV and film set accidents, and on this new episode, co-hosts Dan Cribb and Troy Nababan turns their sights to the stage.CONTENT WARNING: The following episode contains discussion of mental health. If you are suffering from any of the issues that have been discussed or need assistance, please contact Lifeline on 13 11 14 or Beyond Blue on 1300 22 4636. See acast.com/privacy for privacy and opt-out information.

Break a leg! Have you ever been watching a film or TV show and thought to yourself, ‘That must have hurt.'? Well, there's a chance what you saw wasn't actually acting and the pain was real. That Sucks! looks at some painful, hilarious and devastating on-set accidents and mistakes. See acast.com/privacy for privacy and opt-out information.

That Sucks! checks in with US bassist Ashley Reeve, who was on tour with Cher when COVID-19 hit, and her husband, Aussie drummer Chris Reeve (Avril Lavigne, Filter, Tom Morello), while they're visiting Perth. See acast.com/privacy for privacy and opt-out information.

If you thought kids' TV in the ‘90s was weird, just wait until you hear about Blippi and John Dillermand.On the latest episode of That Sucks!, co-hosts Dan Cribb and Troy Nababan take a look at what was considered ‘naughty' in the ‘90s and what's on offer for kids in 2021. See acast.com/privacy for privacy and opt-out information.

Can you imagine John Travolta as Forrest Gump? How about Supernatural's Jensen Ackles as the MCU's Hawkeye?Plenty of actors have turned down film and TV roles that ended up being huge, both in terms of critical acclaim and financial gain, and on the latest episode of That Sucks!, co-hosts Dan Cribb and Troy Nababan take a look at some of the best/worst decisions made by some of your favourite on-screen talents. See acast.com/privacy for privacy and opt-out information.

Won't somebody please think of the children! As Christmas approaches, That Sucks! takes a closer look at some of the toys to avoid during the festive seasons.The toy aisle at your local department store can be a dangerous place, from bad designs, user error, angry parents and more, all of which hosts Dan Cribb and Troy Nababan unpack in the final episode of the podcast for 2020. See acast.com/privacy for privacy and opt-out information.

How much would you pay for your favourite celebrity to give you a shoutout?Online celebrity shoutout platform Cameo is slowly building up a database that includes almost anyone you could think of, but some Hollywood A-listers will set you back A LOT of coin and the results aren't always that great (for both parties).Some celebrities have found themselves at the centre of global controversy following Cameo clips gone horribly wrong.That Sucks! takes a closer look at Cameo and some of its talent. See acast.com/privacy for privacy and opt-out information.

If you're ever in the market for a second-hand smartphone, ask the seller, “Has this ever been used on the toilet?”Buying things via online marketplaces like Gumtree and Facebook Marketplace can be a shitshow and if you dig deep enough you'll find some disgusting, dangerous and hilarious content.That Sucks! hosts Dan Cribb and Troy Nababan try to figure out what the hell caused those stains on that couch. See acast.com/privacy for privacy and opt-out information.

From a hilarious burger battle in court to outrageously unhealthy new menu items, fast food has had no shortage of weird, outlandish and terrible offerings over the years.With Domino's recent Pizza Roulette menu item falling flat, That Sucks! co-hosts Dan Cribb and Troy Nababan look at some other questionable promotions and products in recent history. See acast.com/privacy for privacy and opt-out information.

If you plan to go trick or treating this Halloween, you might want to listen to the latest episode of That Sucks! first.Hosts Dan Cribb and Troy Nababan “unpack” some bizarre and terrifying treats that have been handed out to children in years gone by, funny and terrible costumes, why the spooky season never really took off in Australia and more. See acast.com/privacy for privacy and opt-out information.

With blockbuster after blockbuster having its theatrical release date pushed back and more films going straight to demand amid the COVID pandemic, cinemas are doing it tough.Joined by local filmmaker Dan Thom, That Sucks! hosts Dan Cribb and Troy Nababan have a look at what's working, what's not and what the future of cinema might look like. See acast.com/privacy for privacy and opt-out information.

Who knew a cheap rubber pencil topper in the shape of Simba from The Lion King given out by Woolworths during a promotion could lead to death threats?With the shopping giant's latest Ooshies promo ending early and fans losing their minds, the That Sucks! team, joined by a special guest, take a deep dive into the dark underbelly of collectables, touching on fraud, online abuse and even murder. See acast.com/privacy for privacy and opt-out information.

Did you stop watching The Office after Michael Scott's departure? Do you think 32 seasons of The Simpsons is too much?On the latest episode of That Sucks, co-hosts Dan Cribb and Troy Nababan explore the concept of a TV series ‘jumping the shark', pulling apart the likes of Arrested Development, Smallville, Dexter, a slew of failed spin-offs and more. See acast.com/privacy for privacy and opt-out information.

Whether it's via a solo act at your local pub or a giant kitten on TV, you're bound to have heard one or more of your favourite songs butchered via a questionable cover.That Sucks! hosts Dan Cribb and (part-time cover artist) Troy Nababan explore some of the more cringe-worthy and outrageous covers in recent history, with a special guest appearance from The Green Room host Neil Griffiths.Why are people mad at Puddle Of Mudd and Taylor Swift? And why did Dan have to watch Dave Hughes doing air guitar to blink-182's All The Small Things? WHY?! See acast.com/privacy for privacy and opt-out information.

COVID is changing the way we consume entertainment, and with countless cinemas across the globe still shut around the pandemic, film studios are being forced to release blockbusters differently.The next big flick to skip its cinematic release and go straight to on-demand is the highly-anticipated live-action remake of Mulan, but in order to watch it via Disney+ fans will need to fork out more than $40.That Sucks! takes a look at the film's release and price, other flicks that have found success implementing a similar strategy during the COVID pandemic, the value of art in 2020 and more. See acast.com/privacy for privacy and opt-out information.

Dan returns to the podcast for the first time since his son, Isaac, was born. Troy's son, Rory, recently turned one, and so That Sucks! unpacks the expectations and realities of fatherhood. See acast.com/privacy for privacy and opt-out information.

That Sucks! co-hosts Dan Cribb and Troy Nababan look at some other bizarre names in recent history, including some that have been banned across the world and questionable trends that have popped up. All this in an effort to help expectant father Cribb narrow down his list of potential baby names. And no, the name Troy is not on the list. See acast.com/privacy for privacy and opt-out information.

Scott Schilling shares his Warrior Journey as a speaker, consultant, and author of "That Sucks... Now What?"

Sure, the characters featured across Netflix's 'Tiger King' are super interesting, but the documentary itself isn't that great, according to ‘That Sucks!' co-host Dan Cribb. See acast.com/privacy for privacy and opt-out information.

THIS SECRET #1 STRATEGY HELPS YOU WIN, WHEN LIFE SUCKS! LIFE IS ABOUT ATTITUDE. YOU SHOULD GET ONE!! “THAT SUCKS. WHAT NOW?” Here’s an excerpt from Attitude Hack - also part of the audio training... Leadership Podcast by J Loren Norris: Daily video lessons for managers, employees and students​promoting faith, family and freedom. #leadingleaderspodcast​

THIS SECRET #1 STRATEGY HELPS YOU WIN, WHEN LIFE SUCKS! LIFE IS ABOUT ATTITUDE. YOU SHOULD GET ONE!! “THAT SUCKS. WHAT NOW?” Here's an excerpt from Attitude Hack - also part of the audio training available linked below. “If those thoughts become beliefs, become attitudes, become actions, become behaviors, it's just what you do again and again and again without thinking. Those habits, when they're all added together become a behavioral pattern. This behavioral pattern will become your lifestyle and your mindset. Someone might say, "He's really a negative guy. Everything coming out of his mouth is negative. He's mean to other people. He doesn't consider other people's feelings. He never has a positive thing to say about the business or about the industry, or even about himself or the people he works with. He's just a bad seed." Now your group of behaviors has become a label. Then what happens? Well, you are the guy who always talks about how you're never gonna close the sale. You believe it, so you say it and so you show up and do it. You do what? You don't close the sale! Ever! When the time comes up for a promotion or a new job or a new opportunity, you are the last one considered. Because of the negative attitude, because of the negative language, because of the negative behavior, opportunity passes you by.” ​https://www.facebook.com/jlorennorris Watch the video #leadingleaderspodcast 3-25-20. LEADING LEADERS PODCAST with J Loren Norris providing daily leadership video lessons promoting faith, family and freedom for Tell It Like It Is TV . #leadingleaderspodcast #storypower Blog & Online Courses - www.jlorennorris.com/RESOURCES ​Copyright 2019 Tell It Like It Is, Inc. All rights reserved. --- Send in a voice message: https://anchor.fm/j-loren-norris/message

Gamble of ‘The Real Housewives of Melbourne' joins ‘That Sucks!' hosts Dan Cribb and Troy Nababan to chat about the sometimes brutal reality of being a reality TV star. See acast.com/privacy for privacy and opt-out information.

What's up LifeRs!  Happy Valentines Day! Some people love this holiday and others HATE it! We are going to chat about communication for a sec. The quality of your communication is the quality of your life! We are prone to delete, generalize, and distort things. What does that mean? Listen to find out but when most of you read the title of this podcast, you probably went "That SUCKS!" It is quite the story and I was devasted and embarrassed! For years and years, I was totally one of those haters of the holiday of love because I had always attached this story to it. As I have grown up, it's now just a funny story and I am sure you have heard the phrase, "Time heals everything." Why does it do that? Listen to the rest of the podcast to learn and don't hesitate to send me your best Valentine's Day stories my way in the comment section!  See you on the next podcast! 

In 2017, ‘Rick & Morty' fandom took a turn for the worse. Ahead of season four hitting Netflix in Australia this month, ‘That Sucks!' hosts Dan Cribb and Troy Nababan explore what went wrong. See acast.com/privacy for privacy and opt-out information.

When you're facing a tough challenge, how do you overcome it? Host Jeff Bickerstaff talks with Scott Schilling, executive coach, author and speaker, president and CEO of Schilling Sales and Marketing. His new book, That Sucks ... What Now? Real World Solutions to Get You Through What You're Going Through, addresses this question from the perspective of the reader - not the coach. We all face numerous challenges on a daily basis. Scott points out that how we meet them will either enhance or detract from our lives. Attitude, income, and strategy are closely related to the 5 people we spend the most time with. We've heard 'guilty by association', but success can also come through association. Scott and Jeff discuss how leading by faith is a core element of their lives and has made a tremendous difference in the way they view both challenges and choices. Scott realized he wasn't using his gifts and talents to their greatest potential in the corporate world, and that spurred his journey into speaking. Not long after, he suffered a cerebellum stroke. He had to turn those scenarios, and others in the book, into a positive and learn to walk out his life again. Go to ScottSchilling.com to order your copy, and grab another for a friend! Find his social media and contact information in his OffBeat Business Alliance Membership Profile. Seated2Serve is sponsored by:The Trade Group (800) 343-2005Bacon Roofing (972) 772-1999Jeanie Marten Real Estate (972) 414-0719Better Health Brenda 469-955-6530Bickerstaff Insurance and Financial Services, (972) 771-4992Jeff Bickerstaff has worked with the city councils of Richardson, Murphy, Forney, and Garland, and currently holds place 6 in Sachse, Texas. Jeff knows firsthand the importance of small family business relationships and how communities work. To be a guest or advertise on Seated2Serve, call 972-771-4992.Seated2Serve is produced by OffBeat Business Media for the OBBM Network and affiliates, and is available at OffBeatBusiness.com. Listen to Seated2Serve each Tuesday at 7 AM and 7 PM on 24/7 OBBM Radio, or subscribe to the OBBM Network Podcast on Apple Podcasts or Google Play Music. Download the Offbeat Business app for iOS and Android to get it all in the palm of your hand, and get OBBM Network TV programs on Roku and Fire TV! Call 214-714-0495 to learn more. Contact 972-771-4992 for guest and sponsor information today.For TV, podcast, and radio business media production, programming, and promotional information, contact OffBeat Business Media at 214-714-0495.Support the show (https://offbeatbusiness.com/discountmembership/#join)

Blink-182 aren't really Blink-182 anymore, according to That Sucks! co-host and pop punk aficionado Dan Cribb. Meanwhile, co-host Troy Nababan goes to town on Guns N' Roses. Let it out, boys. This is a safe space. See acast.com/privacy for privacy and opt-out information.

A surprise package from a listener arrives to help Jessica tame the beast that is her hair.  Jessica wants to know why does one person take up an entire large table at a cafe leaving you and your friends with nowhere to sit?  Hear some techniques of how to deal with that through our rant of rudeness which spills into movie theaters that are half empty and the people who sit down right next to you. Dana's rant is about remembering but she appropriately couldn't remember what her rant was at first.  Jessica gets a glimpse of herself in the future when Dana imitates her mother in law telling a story with 10 side stories that make her unable to get to the original point.  Mr. Young Corner returns with some recorded voice messages from Jessica's dad.  Hear how Dana was a Highlander in high school, an all female drum corps complete with a baton twirler and Majorette.  That Sucks! Corner involves a food display mistakenly being given to a customer instead of the real food she ordered. Raves this week include Best Buddies International and Stella's Wish Foundation.   Best Buddies is a non profit 501 C organization dedicated to ending the social, physical and economic isolation of the 200 million people with intellectual and developmental disabilities.  https://www.bestbuddies.org/

I'm going to throw rocks here a little bit. Ermmm, ‘NO,’ actually it's going to be mountains, boulders and things that are VERY heavy…    I'm vehemently against this idea that we need to take on funding in order to start a company.   The J Curve is what's taught in most of our education and mainstream entrepreneurship today.   Case in point, the J Curve is the very model that Shark Tank operates under.   And while I love the show, I’m vehemently against the concept of the J Curve...   In fact…   It’s time to kill the J Curve.   If you don’t know what the J Curve is, all will become clear… but first, let me tell you a story of about how to make a million bucks…   THROWING A J CURVE…   I was working with Russell on a project for one of his personal clients…   For every dollar we put in an Ads, they were getting $1.30 back out. For every dollar they were putting in an Ad, they were getting $1.30 back out.   However, one day they called, us a bit ticked off, and said, "We're barely breaking even on this?"   I was like, "You're NOT breaking even. You're actually making 30 cents for every customer that comes in."   They weren’t happy with that answer, and they said, "Exactly, we're not going to make a ton of money on that."   We were like, "You guys are missing the entire point here. You now have a machine where you're acquiring customers for free."   We’d created a bottom of the value ladder offer that was expanding their current customer base.   They already had their middle of the value ladder product and they had an expensive club as well…   But what they needed was MORE blood in their value ladder to bring people in and ascend them to their more high-end offers.   We were putting a $1 in and they were getting $1.30 back out… but they were mad about that.   We asked, “What are you mad about? This is a success."   They were like, "It's NOT a success."   We were like, "Yeah, that's a HUGE screaming success."   BREAK-EVEN WINS   … we said, "Let's think about this for a moment…” “You have a machine that’s giving you customers for FREE and you’re even gaining 30 cents …”   We told them:   “Anything you sell to those customers afterward is pure profit!”   Break-even is a million dollar scenario.   … AND now, these customers are also MORE likely to purchase anything you tell them to buy.   Still, they weren’t convinced… they were like, "What are you talking about?"   Here’s a FACT:   Second money is ALWAYS easier than first money.   A percentage of your list will ALWAYS purchase simply because they like you and they’ve had a good experience previously   We're not just tweaking:   Your offer   The way you position your messaging   But what's so incredible about the way this works is this...   STARTING A BUSINESS THE WRONG WAY?   In college, I was taught that the first things you do when starting a business are:   Write a business plan   Gather the who’s who and get people on your team   Think more about your idea and do some market research   Competitive and SWOT Analysis   Look into the probability of success and do lots of analytics.   Probably my least favorite class was Quantitative Marketing research.     I HATED that class…   And that’s literally where the phrase ‘J Curve’ comes from...   When you start your business, since there's no revenue yet,  you are expected to go into debt in order to fund the business, the people, and the systems.   There are a series of systems in business...   For example:   There's a system for:   Support   Fulfillment   Helping people actually have success.   All that stuff costs money.   At first, when I started my business, it was just me... but that's NOT the way I was taught in college.   SAY ‘HELLO’ TO THE J CURVE   In college, I was taught to get a loan and go into debt.     #EyeRoll   I would expect to be in debt until a magic moment three to five years away when I finally become cash flow positive.   Meaning, I'm not losing money faster than I'm making it.   I’m NOT breaking even; I'm just finally going in a straight line.   I'm NOT making any money, but I'm NOT losing anymore.   Then you keep tweaking and tweaking until you reach the mark where... *hopefully*... you’ve made more money than you took on to fund the business.   And *this* is literally what I was taught in college…   When the curve moves upwards enough, then you're profitable.   The moment the curve starts to get to a certain zone (see below) you can take profit - which is great. You make a lot of cash...   But as soon as you start increasing at a decreasing rate, meaning the curve starts going level, you're taught to sell.   You go into the stock market with an IPO, and you sell off your company and you no longer own your baby.   That SUCKS!   You work your face off, but then most of your decisions will be made by a board…   You gave away your business with golden handcuffs when you got a loan. That's why Shark Tank irks me.   But you can skip this entire model with what I’m showing you here. KILL THE J CURVE   Let’s go back to the ClickFunnels and the people who weren’t happy with $1 in and $1.30 back out …   Here’s the CRAZY part...   $1 in and $1.30 back out means that you're skipping the J-Curve.   It means that from the get-go, you're going up.   Is it fast? “No, but you're not losing money,” and remember, we already know that second money is ALWAYS easier than first money.   A percentage of people will ALWAYS buy your upsell   That's why this is such a big deal - that's why we freak out so much about doing this stuff.   https://media.giphy.com/media/8B9hGl5neRTNK/giphy.gif   Then when you understand more about how to create the offer and the order to build in, it means you don't have to do that VC garbage. That's why it's so awesome.   You kill the J Curve and go straight to profitability.   Even if things are level for a while and you're not making any money:   You're not losing money   You own your entire business   You're actually making your own decisions.   Merry Christmas! ;-)   So then you start making HUGE profit... and you can sell if you want, but you don't have to -  you can have cash cows like a lot of my offers are now.   Tell me any other investments on this entire planet where I can put a dollar in and get a 30% return in a week?   People boast when they get a 10% return on a mutual fund.   Seriously, think about it!   Do you know how much money you already have to have in order to actually make a living off of something like that?   In my mind, there's no other logical way to invest in your future than doing a funnel and creating an offer the right way.   I don't know another way.   LET’S TALK MONEY   … when that Facebook apocalypse thing happened a while back, it kinda jacked up our stats a bit, but before that, we had two months where we were putting $1 in and getting $8 - $10 out.   It's not as high anymore, but it's still like a $1 in and $5 out …   That’s a weekly return of 500%.   You don't take profit, if you just keep putting a dollar in, and getting a dollar back out...   Congratulations, break even is a million dollar scenario.   The asset is the list; so when you can build a list of buyers for FREE - BOOM!   Most corporate companies can't even begin to comprehend what I'm teaching you right now. They don't get it.   They're so indoctrinated in the traditional stuff that when we show them other options they're like, "I don't think that's going to work?"   And we make it happen and they're like, "Oh, snap. HUH!”   TURNING DOWN 100 MILLION!   At one time, there were a lot of companies trying to give ClickFunnels $100 million, and we kept saying, No.   They were like, "Why? We'll give you $100 million with the BEST rates you’ve ever seen."   I got to sit in the room where a lot of these conversations were going on.   I’d hear Russell and the VC guys talking, and I'd be listening…   https://media.giphy.com/media/Ll1rEkDebTIdO/giphy.gif   They’d be offering all this money, and Russell's like, "We don't need it," which blew their minds.   Russell would go to lunch just to kind of humor them, and because it would make a cool story... which it did ;-)   The VC guys would say, "Come on, $100 million. How much money does it cost you right now to acquire a ClickFunnels person?"   (And these are stats from a long time ago, so I'm sure the changed a little bit.)   But at the time, as I recall, it was costing ClickFunnels about $120 to generate one trial.   Now for the SaaS software world, $120 in ads to generate on average, one trial, that's actually very, very good.   So when Russell said that, they're like, "Oh my gosh, are you serious? $120 to generate one trial? That's awesome.   Here, let's give you $100 million, and then you can just go and get a butt load of trials and lots of customers."   Russell was like, "No, no. We turned those ads off." And they were like, "Why would you do that?" He's like, "Well, because that’s coming out of our own pockets. $120, that's URRGH."   (What I'm teaching you now is the reason to come to OfferMind…)   HACKING THE VALUE LADDER   So if ClickFunnels is in the middle of the value ladder, ( and I'm using ClickFunnels as an example because we all know them), we’d create acquisition-styled funnels…   For example:   Trip Wires   Book Funnels   VSLs   Invisible Funnels   Summits   7-Day Launches   Small eCommerce stuff shipped out...   … things that generate a buyer very cheaply.   I know these numbers aren't accurate anymore, but the principle is still the same…   It was costing ClickFunnels $22 to generate one Expert Secrets buyer, but the average cart value, (because of upsells, the way funnels work and because we're dang good at creating offers), was $66.   And so, think about this…   Now that we've generated a buyer for free, (put in a dollar and get three out), 22 bucks to generate a buyer with a $66 cart value.   Divide them out, a dollar in, three dollars back out - that's awesome. I don't know another vehicle that makes that kind of cash…   And frankly, I don't know another vehicle where you can be really, really bad at it and still make a lot of cash.   Things like the stock market, (I'm not trying to throw rocks), but the majority of the time, you gotta have freakin’ ninja skills to make a lot of money - hopefully... (with flash in the pan kind of strategy to tactics).     You can be bad at this and make a lot of cash. I definitely was!   One of the first funnels I put out ended up making MORE money than I was making in my job.   I was like, "Dang. That's awesome. I really can be bad at this and still make a great living."   WHO ALWAYS WINS? I'm not just approaching value ladder design from the aspect of, “Oh, this is the good order to go in…”   You're playing with the reality that those who can pay the MOST to acquire customer always win, even if they have a worse product.   Let me explain…   If I can spend $66 to acquire a book buyer and the book is only seven bucks, I'm going to dominate those who are on Amazon who have a locked average cart value that only enables you to buy one book with no upsells and OTOs...   That's why this works. That's why what we do is so killer.   So if I generate a buyer for free or breakeven, (if I'm making money, all the better)...I will never dare take profit at this level.   Instead, I create sequences that invite them to ascend to the next step, and then... it's pure profit.   The reason why we make the money we do and we don't have lots of overheads is because we're actually marketers.   So Russell was with the venture capitalists who were trying to give ClickFunnels $100 million telling them that he’d turned off adds, that in their eyes, were very profitable   The VC guys asked, "Why would you do that?"   Russell (very clichely)  explain by drawing on a napkin, ...   He said, "We turned  those ads off and now we actually MAKE $40 per ClickFunnels trial now."   The VC guys said, "That's impossible. How are you doing that? That makes absolutely zero sense to me."   Russell said, “No no. It totally does."   REWRITING BUSINESS So let’s look at it the Expert Secret  book funnel numbers …   Average cart value in that funnel is $66   Cost to acquire was $22.   (I think the cost to acquire is lower now, and the average cart value is higher  - but anyways, those are some of the stats I remember.)   So they're making $40 per ClickFunnels trial - because, at the end of the book funnel, they say, “Go get a free ClickFunnels' trial,” and then people do - it works.   Do you understand how mind-bending this is?     This changes the entire business model - that's why I'm like so fierce with some of this stuff - we’ve gotta push it out there more.   Then they create all sorts of front ends - that's why he launched the  Network Marketing Secrets book. And afterward, Russell promotes ascends them on the value ladder for FREE. He already owns the list. He doesn't need to pay to acquire the customer again, and so, he just invites them to take the next step...   *Pure Profit*   By approaching business in this way, you can   Completely negate the need for VC funding   Completely negate the need to give up ownership of your company   Completely negate having to make decisions that you wouldn't want to make with your baby.   That's why it's such a big deal.   I started in the middle of the value ladder so that I can have MORE money to acquire a customer than my competitors.   If I sell my book on Amazon for $20... but dang it, Russell's generating $66 per book purchaser (average cart value)...   Man, he's going to wreck me. Do you see what I'm saying?   If I can spend 60 bucks in Ads (especially on a book) before I start losing money…   *GAME OVER*   Again, you can be bad, but if you're breaking even, you still can upsell your most expensive things - that’s straight up monetization.   For example...   There are several people every month who are like, "Hey, I really just want to get an OfferLab. That's the kind of hand-holding I need."   Or ...   “I don't want to have to go read the book and go through all the stuff, Stephen. Just give me the result."   READY, FIRE, AIM   One of my favorite books is Ready, Fire, Aim - you can see I have it all tabbed out and stuff...   The methods that I’ve shared are something that I've been teaching and doing for a while, but then, this book validated the crap out them.   Now if you've never read this book, and you don't know anything about it:   The first third goes from zero to 1 million -  so I studied that a lot when that was the phase I was in.   The next phase of the book is 1 million to 10 million   The next phase (I think) is 10 million to 100 million.   I spend most of my time with new people and people who are $1,000,000 to $10,000,000 in revenue - that's where most of my expertise lies for our business; new all the way up to about 10 million.   After $10,000,000, I don't deal with people too much.   Anyway, in the book, Masterson says…   (This is on page 118)   “Although your primary focus should always be on customer service, your quantifiable goal as a beginning entrepreneur should be to acquire as fast as possible, what we call a critical mass of qualified buyers/ customers.   This is the number of loyal customers you need in order to make all or most of your subsequent selling transactions profitable."   This is key.   Masterson continues:   “Your goal as a stage one entrepreneurship should be to acquire as many customers as you can to make all of your subsequent selling transactions profitable...”   It's literally the exact same thing I've been talking about here    He says:   "And if you made your primary objective and satisfaction in selling more products to existing customers who enjoyed their prior buying experiences with you, it will be relatively easy as well as cheaper, therefore more profitable.   Once you have a good number of qualified customers… (i.e., the middle of value ladder)...   Hundreds or thousands, or hundreds of thousands depending on your industry, you'll be in a really good position where almost every new product you come up with will be successful because so many of your existing customers will buy it.”   Break-even is a million dollar scenario.   *I’m gonna keep pounding that point in*   So I go in and test out my entire idea in the middle of the value ladder price point because it makes MORE sense for:   Average cart value   Cost to acquire   Ad costs are very real today.   I have flex room and I'm able to go and actually test stuff.   SECOND MONEY IS EASIER   Once you have a lot of customers, you just focus on that core offer for a while.   Then once you've got a lot of people, anything you drop afterward is highly likely to succeed.   As long as they enjoyed their first buying experience, it's highly likely that you're going to be successful.   I read this and thought, "Oh my gosh." I was on an airplane and I was like, "This is exactly what I've been talking about."   Anyway, check this out…   Masterson continues:   "Understand the dynamics of generating long term profits through the development of large circulation, low-cost products sold at a loss…”   (* NOTE ...but you don't need to do this because you can break-even)   “...by upselling high-end products to this larger base."   Basically, the whole point of this entire thing is that, once you now have an existing customer base and you sell something more expensive, that's where you're going to cash flow hard.   A lot of profits.   I start at the value ladder and then move to the top, but once that’s working, and I want things to be MORE profitable; how do I do that?   I create a mechanism, (I mean, funnel/offer), at the bottom of the value ladder to acquire more customers at a break-even level - which makes subsequent selling transactions really profitable.   If 10 people out of 100 bought my middle tier product, maybe half a person out of 100 would buy my top tier...   But then, I just fill the hopper up.   Q: What's introducing a lot of these things to the marketplace?   A: The fact that I podcast.   Dang, it! I just let that out ;-)   I'm creating a relationship   I'm telling a lot of stories   I'm breaking false beliefs that I know the audience is having as they start to say things that I know are not real.   I create a story around my episode - at the end of each episode, pay close attention to whatever it is that I'm promoting in the outros.   The outros often introduce a new thing inside of the value ladder or reminds people that my product’s still there.   So I'm creating the relationship and leading with a butt ton of value. I give so much away on my podcast - it's ridiculous.   #GetRichDoGood   Hey,   I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours.   Now, I'm finally able to be public about all this...   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.    The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

I'm frequently asked how I found my 'big idea'. Here are some helpful things to consider that should help you land something that you love AND that’s lucrative...   Let me ask you a question...   Are you:   Struggling to identify what you should sell? Trying to validate what you're about to sell?   If you answer ‘YES’ to either of these questions, then grab a notepad and pen... because this could be one of the MOST powerful lessons you’ll EVER learn, so take notes.   What I’m about to teach you is the EXACT opposites what I learned in college.   I’ll probably ruffle some feathers by saying what I’m about to say, but whatever…   You’re also gonna get a sneak peek into my Core Problem Planner.   YOUR BIG IDEA   So what is your BIG IDEA... and how do you find it?   Your BIG IDEA is the one thing that represents the core of an entire business.   The mistake that most people make is that they try to create the problem and then provide the solution.   This was what I was taught at college... and many infomercials are created this way too.   I'm NOT saying it doesn't work, but I'd rather find a group of people who already have a problem.   IT’S SO MUCH EASIER!   You find what problems your red ocean is suffering from already, then you solve a legitimate problem.   So…   Q: How do I come up with my one BIG IDEA? A: I don't come up with it.   (… this was something that tripped me up for a long time.)   Instead: I go to an insanely competitive red ocean, (which is exactly the opposite that I was taught in college), and figure out the problems that they are ALREADY having. Then I rank the problems.   Something that I'll bring you guys through, in far more detailed than I did last OfferMind, is what I call The Core Problem Planner.   YOUR CORE PROBLEM Each one of your businesses should solve a core issue.   So I look at a red ocean to figure out what the problems they're already experiencing.   Remember…   I don't need to create the problem, it already exists.   Then I start ranking the problems against a series of criteria...   BECAUSE not all problems are:   Created equal. Understood by everybody in the red. Something people are willing to pay money for.   If you’re coming to OfferMind, (which I hope you are), this is the stuff I talked about with pictures, drawings, formulas, and maps.   Someone asked me, “Stephen, where all these formulas you’re forever talking about?”   THEY’RE AT OFFERMIND ... just dropping that out there ;-)   So come to OfferMind and you’ll learn:   What to look for in a red ocean. Which red ocean to choose. What an ocean is #period. What signs to look for when you pick a problem to solve. How to create a new offer. How you launch your offer to that red ocean.   It's very granular.   Theories are cool. I love teaching mindset stuff, (that's really my main role with the OFA Challenge).   ...but at the heart of it, I think some of that stuff gets fluffy.   I want:   Formulas Patterns Maps Blueprints   ... that's the stuff I get motivated over.   I'm a geek, man. I'm a geek, but geeks get paid! So whatever…   YOUR CORE OFFER   I love watching Shark Tank, not because I believe in VC funding, I like seeing the ideas people come up with.   ...but lots of times people have these ideas that *they* came up with.   *WRONG*   It shouldn't come from you!   The Core Problem Planner helps you identify the problems that are already being experienced in the red ocean.   Then you rank them according to several things:   How easy can I talk about the problem? (Not the product, the problem.)   You lead with the problem, not the solution.   This is the opposites of what I was taught in college.   So when it comes down to it...   I don't come up with the main idea. It shouldn't come from me. I'm not the one filling my own wallet. I'm not the one who's gonna be paying for this.   What I do is I go into the red ocean, and rank out all the problems... and based on a bunch of criteria, I find what I call The Core Problem.   Which means that my entire NEW…   Idea Blue ocean Opportunity   ... is NOW based on me solving that core problem.   The Core Offer solves The Core Problem.   I'm very methodical about the way I pull stuff out. Just coming up with ‘a good idea’ is too freakin' risky.   I'm an entrepreneur and I'm okay with risk... but I want it to be calculated.   So the thing I've come up with over the last two-three years is how to go identify and rank problem in the red ocean, then create what I call ‘The Core Offer.’   ... that’s what my book will be about, but OfferMind also goes into this stuff.   Day #1: I'm gonna teach this whole framework to you Day #2: We’ve got Russell and Dana Derricks are coming in. I'm talking with Myron Golden (I got a soft Yes, we're just trying to make sure dates are fine). I'm gonna try and get Mark Joyner and Bill Glazer. CREATING YOUR BIG IDEA   I have a very unique take on Offer Creation, but the ‘BIG IDEA’ is not something that I come up with on my own anymore...   The BIG IDEA is fueled by the problems that ALREADY EXIST in the red ocean.   I want to make sure that there’s a genuine problem before I go build a whole freakin' business around solving it.   The BIG IDEA doesn't come from me. It is fueled by those that I hope will buy it, and that makes it less risky.   It means…   I don't have to be a creative psycho genius. I just have to be a detective. I can just understand the frameworks.   It’s a 30,000-foot view.   BECOMING CATEGORY KING   I'm the category king of two different oceans right now. One was accidental, one totally on purpose.   However…   The thing that causes that Blue Ocean is an idea more than a product. The product just fulfills on the idea.   I don't create the problem.   I'm just gonna solve a legitimate problem in a highly competitive red ocean, which means:   A lot of people have that problem… and then, I solve that problem with an idea.   One of the things I've learned is that if I try to come up with the idea on my own, it's almost guaranteed to fail out of the gate.   It's far more risky.   I'm not saying it won't win. I'm saying the chances of it winning are smaller. The blue ocean doesn't exist until you create it by siphoning customers from the red.   ...but too many times this is what happens:   Imagine yourself on an island...You’ve got some knick-knacks. One day, you put all your knick-knacks in a cart and decide to sell them...   Q: Where are you gonna push your cart to sell your goods? A: Where the people already are!   Just because your product is new, it doesn't mean you go to a place that’s new and deserted to sell it.   … but that's what most people do, # no cash in that!   People don’t buy just because:   No one's doing what you’ve done You're different   *THAT’S STUPID*   You have to take your product and push it to where EVERYBODY is already… and it has to be something they actually WANT!   Does that make sense?   Your products don't necessarily need to be that new, but your offer, that's the new thing.   Truly, you could have tons of stuff that people have already sold, but you need to bundle them together as a NEW offer.   Then you sell to wherever there's the most foot traffic # the red ocean.   Your offer product will be blue, but you sell it to the red ocean. CREATING A BLUE OCEAN   Over time, your market changes from the red ocean where all the competition is, to the blue that you’ve created.   You have a new offer that's a brand new that has never existed and you're selling it to an existing marketplace...   But as people buy, you're pulling them (with an idea) over into a NEW blue ocean.   The new vehicle is almost more of an idea than a product. The product just fulfills on it.   As people start to buy, they get siphoned off over into a blue ocean.   So, let me ask you another question...   Q: Is it easier to sell to people who:   Have never bought from you before? Are already your customer?   A: Second money's always easier than the first money.   So as people are leaving the red, (and they're coming over to the blue), you start getting a little pocket of people who are your current buyers.   Whoo, my friend... therein, lies power!   The book Ready, Fire, Aim says that at the start of your business, your main purpose is to get a qualified mass of customers. Then eventually, you’ll want to sell something to your existing customer base that's MORE expensive.   What's cool about gaining a lot of customers quickly, is that it makes any subsequent offer or product that you drop out to them, highly likely to succeed right out of the gate…   ...because so many of your existing customers will purchase it.   Does that make sense?   I am NOT the creator of the blue oceans that I run. I'm the facilitator of the solution. BLUE OCEAN MESSAGING   Think about this:   I'm NOT a professional copywriter, and yet we make really good money.   How do I do that? A lot of you guys know I sell in the MLM space, right? It's real easy to get intense in that space.   Q: Why?   What is the vehicle everyone is convinced gives them success in MLM? What's the method that they are all taught? Talk to who?   A: “Talk to your friends and family.”   So... I'm the anti-red message.   I choose whatever problem that the majority are having… and I become the anti-red voice.   I've never been on a three-way call. I don't do hotel meetings.   … I don’t do any of that crap! I am very anti those methods in my messaging.   I’ve become the anti-red voice of the traditional method that MLM encourages. Q: Who does that call out?   A: It calls out those who are inside the red ocean and feeling the pain of the accepted methods.   When those people hear my message, they perk up and go:   “I didn't know there was another option!”   I don't need to sell people on MLM as a concept, they’ve already bought in… they just freakin’ hate the methods they’re using! HEAD TO HEAD WITH RUSSELL…?   Think about my offer creation stuff...   I sell to people in the ClickFunnels space because they're already sold on things like ClickFunnels.   They're voting with their wallets and not their mouths. However, in this case, I NOT the anti-ClickFunnels voice. Instead, I’m anti the methodology that most people use to get success with ClickFunnels.   I'm never gonna be anti-ClickFunnels. I never gonna throw rock at ClickFunnels. That would be STUPID (all caps).   My Offer Creation is complimentary, NOT competitive to ClickFunnels.   HOW TO CREATE A SUCCESSFUL BUSINESS   I've learned that my positioning, (in relation to vehicles, solutions, or products that already exist), is a higher signifier of my success than how good my product is.   That's sketchy stuff for me to say, and I’ll probably ruffle some professors feathers by saying that kind of thing.   But…   I’ve found that people frequently have FASTER AND MORE success when they position themselves in relation to the existing red ocean, rather than make a brand new, prolific product that’s never been seen before…   You can go prolific, but I've seen far more people create success with:   D / F level funnel building skills D / F level, right offer creation /sales message writing Terrible promotion Terrible on podcasting or whatever… A poor attractive character   … when they position themselves with an anti-red message that speaks to a pain point that the red ocean is already experiencing.   … because when the customer sees that message, they feel:   “Crap! I've been looking for a solution... I just didn't know which one I should choose!”   … and then the business who understands their pain becomes the obvious choice and solution!   The book Play Bigger talks about that quite a bit…   I lead with the problem, NOT the solution, and then it’s assumed that I have the BEST solution.   I lead with me understanding what the issues currently are... NOT with, “How can I create a problem so that they'll buy my solution?”   That SUCKS!   A lot of people teach and I'm very against it.   SO WHAT’S THE ALTERNATIVE?   OfferMind is extremely proven out methods and models for causing cash, regardless of price point, industry, or product.   It’ll get you so much closer to launching something that's good enough to make a lot of money than just coming up with something new.   When I'm creating the content for this kind of stuff, I literally walk through my bookshelves and think to myself:   What are the issues that everyone's experiencing? How can I help people identify a red ocean more? How can I help people know what to look for when they have found the red ocean? What is it that people need to understand about the red that fuels the blue? What is it about the blue that makes it so attractive for the Reds?   These are those kinds of questions that I look for.   I read the most geeky, boring, dry books that have ever been written on the face of this planet to try and figure out those answers for you.   I go into deep dives in my Bat cave. My whole floor becomes a studio.   I take out all these legal pad pieces of paper, (it's a lot of legal pads). I write down core ideas. I group them in the corners of the room. I'm studying and doing learning deep dives and remember things I learned at the foot of Russell.   I hate rah-rah... if you guys think I’m a motivational speaker, I'm so sorry, that means I’m failing.   I am NOT a motivational speaker. You might find a motivating, but I'm NOT a motivational speaker.   I don't know why, but for some reason, I gotta be honest with you guys, I used to make fun of live events a little bit.   I thought:   “Oh, they just want money”... or they just get in like this rah-rah state and crap like that.   ...and so I was a little bit of a skeptic.   But then I went to some live events, and I was like:   “That’s like I took two semesters of college and forced it into two days.”   I feel like it's actually how you take a year and force it into a day or two to quickly learn something that would usually take you A LOT of money and time and energy and effort.   I like to dive into patterns and that's kinda my unique ability. When I was in elementary school, I had a hard time knowing what I was good at., and it was an active conversation with my parents…   “Well, maybe you’d be kinda good at this?” “You know what.. it'd be really cool if you could go try this.”   … and I was like, “Yeah, I'm not that good at that.”   It’s not that I had to be good in order to continue pursuing something, but the thing that I kept trying to figure out was like:   “What is it that I actually do?”   *I'm the orchestrator*…   “I don't know how to play that instrument, but y'all want it, and I know someone who's probably good at fulfilling that. Boom! Why don't you come in here!”   ...that's way better. # geeks get paid   Hey,   I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday…   But you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours.   Now, I'm finally able to be public about all this...   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.   The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

This is one of the reasons I pursue this game so hard. Check out the other options you have to this funnel game…   Today, I'm gonna teach you The Wealth Formula, and why I'm so jazzed about this Funnel Game.   I'm really pumped to share this with you.   I ran through The Wealth Formula at my exclusive OfferMind event, so you’re gonna get a sneak peek behind closed doors...   Right now, I'm doing the One Funnel Away Challenge which is specifically targeted at people who are people new to funnels.   The Wealth Formula is my answer when someone says, "Stephen, this is really cool, but it seems like a lotta work. There's gotta be another way?  How long does it take the average person to be successful with this?"   ...I hate that question, it drives me nuts. I’m like, “Well, how bad do you wanna make a million bucks?” What Yield Will You Learn To Earn?   One of the benefits hanging out with the amazing people at ClickFunnels was that I got some cool insights into the books and courses they rated. I got to see who the gurus learned from...   If a guy who runs a hundred million dollar company thinks something’s cool… then I should probably think that's cool too, right!   Ya know what I mean?   If I hear, “Hey, I really learned a lot from this...” I'm like, "What was the name of that again?"  I'm gonna look it up and buy it.   I bought so many books when I worked at ClickFunnels... because I was just like, “If Russell thinks that's amazing, I need to make sure I have that info for the future.”   I’d be sitting feet away from people like Tony Robbins or  Robert Kiyosaki, and if they said, "I read this great book recently... " I’d be like, Boom! BUY IT.   The Wealth Formula was one of the things I heard about, for the first time, while I was at ClickFunnels... and it was life-changing for me.   I already believed in funnels, but this was amazing.   Capitalist Pig, Baby!   At OfferMind I did a presentation called: “What Yield Will You Learn To Earn?”   I walked through how much money you can typically expect to get from different kinds of investment vehicles…   I know there are people out there making MORE money from some of the ways that I  talk about, but I'm talking about the 80 percent majority.   I don't wanna learn stuff where I have to learn exceptions to the rule in order to make cash. I'm interested in the rule.     … the cash causing models.   If I do  X, Y, and Z, will I get this amount of money? I'm looking for the 80 percent rule. The default that makes the cash most of the time.   Let me show you how the Wealth Formula plays out…   THE WEALTH FORMULA   QUESTION #1: Figure out how much money you're willing to put away into an investment account every month for the rest of your life? You don’t touch it, it’s just meant for investments. Write that amount down.     For this example, I'm gonna use $165...   Can you put $165 in an account every month?   If you're like "Hey, I can't do that right now." That's okay, you're solving the problem ahead of time... and that's cool. QUESTION #2: How long will you leave it there?   Okay, let's say 25 years.   For 25 years, you're not gonna touch that money. It's not meant for income. QUESTION #3: What yield will you get? What yield you’ll get depends on the investment vehicle you choose? … And that's one of the things I wanna talk about here. QUESTION #4: What’s the total amount of money you want?   Let's say, a million dollars… that’s a nice round number ;-) So now, I wanna run through a few examples with you… because if you knew how to earn a higher yield... what would that mean for you?  CLUE: *IT’S HUGE*     RETURN ON INVESTMENT…   WEALTH SCENARIO #1:   So let's say you take $165 every single month at a yield of zero percent (and just put it under your mattress) for 25 years.   How much money would you have?   After 25 years, you’d have $49,500.   I know you mathematicians are freaking out over the fact that it's zero percent, just get past that... you’d have $49,500...   Could you live off of that if you retired? Probably not, right?   You’d get creative real fast…   WEALTH SCENARIO #2:   Let's say you take $165, and you want to learn to earn 3 percent for 25 years.   Q: Where can you guarantee to learn to earn 3 percent?     A: Some savings accounts… I'm talking guaranteed, you understand? There are some savings accounts out there right now, not many anymore, but there are some that'll give you 3 percent if you just leave it alone.     Q: What would the total be after 25 years? After 25 years, the total would be $73,775 (I left out the cents).   Let’s keep going…   WEALTH SCENARIO #3:   $165 per month at 6 percent for 25 years…   Q: What's an investment vehicle that’ll guarantee you that return on your money for 25 years?   A: A Certificate of Deposit (CD) from a bank. You can totally get six percent from a CD. You loan the bank your money for 25 years, and you get back six percent back after that.     … 25 years at 6 percent equals $114,000. WEALTH SCENARIO #4:   Let's say you learn to earn seven percent…   Q: What investment vehicle would allow you to earn 7 percent over 25 years?     A: Last year the average mutual fund made seven percent from a 401k... ain't that crazy? Yeugh. That sucks! How much is inflation?   Do you think the value of money's gonna go up or down?  DOWN, right! It's on the way down… Not only can China buy us now, I think Canada could too. The dollar's going down baby. They're the one that made the American flag for three dollars and sent it over.   So…   If you put $165 per month in a 401K at 7 percent,  after 25 years you’d have…   ...$134,000.   WEALTH SCENARIO #5:   Okay, let's say you take $165, and you want learn to earn ten percent...   Q: What’s a guaranteed way to earn ten percent for 25 years?   A:  A Mutual Fund will do that. Again, NOT a lot of them offer that much anymore, but if you can find one, it’s pretty much a guaranteed return, right?     I'm looking for very sustainable, secure things that you can put your money into.   If put your $165 per month into a mutual fund offering 10 percent, after 25 years, that's gonna turn into $220,000.   Right next one…   WEALTH SCENARIO #6:   $165 per month at 16 percent for 25 years...   Q: What will get me a 16 percent return? Options start to get a little bit lower, right?   A:The empanada food franchise that we created at college came in at 16 percent.   At the end of that semester, we had to do a full financial P&L statement…   I was so embarrassed at my numbers. I stood up and said: "We only got 16 percent returns, but at least we learned a lot."   The professor said: You got 16 percent?" I was like, "Yeah, I'm sorry. I know... I tried really hard. It sucks! Fire me, please." He said: "That's amazing in the food business! That's not easy." He was the CMO of Denny's...   My knee jerk reaction was to yell out, "That Sucks! I'm never going into the food business, ever... “   ...It's not like that returns guaranteed, and it's not nearly as passive as some of those other models we’ve talked about! 16 percent over 25 years would yield….   ...$654,000. WEALTH SCENARIO #7:   Q: What investment vehicle will yield 20 percent returns on your monthly investment of $165 over 25 years?   Q: Tax Lien Properties are hyper guaranteed by the government.   You could take $165 every single month, package it up, and once a year go down to the courthouse steps and buy as many tax lien properties as possible, and the government says, "I guarantee you 18 percent ...  or even a 36 percent return."   Did you know you could do that? Interesting, right?     Over 25 years, that would turn into 1.4 million dollars.   Congratulations, I made you a millionaire! Is that cool? ...it's freaking pennies, let's keep going…   WEALTH SCENARIO #8:   $165 every single month for 25 years at a return of 25 percent.   Q: What vehicle would give you that kind of return?   A: Fix and Flips will definitely do that, right?     I've got great friends that do this. They'll try and flip hundreds of houses in a year. Obviously there are variants, but 25 percent is a totally realistic number. It's kinda low, but it’s a realistic...   Let's keep going...   WEALTH SCENARIO #9:   Let's say I put a dollar a month into something every month for 25 years, and I get a hundred percent return...   What would my return be after 25 years?   It's freaking huge = 375 million dollars!   Now I know you guys are gonna laugh at this... but it's to illustrate a point…   Q: What vehicle could give you that return on investment?   A: Sales Funnels!   I've never had such insane, consistent returns in anything like the funnel game... Let me show you how this works …   HOW TO RUN A SUCCESSFUL BUSINESS   There was a guy who came to Russell for a funnel. He taught you how to kill people. He was teaching self defense. Not like karate, “I'm gonna use this move, that move…” It was the dirty foul play, let's just make you live kinda stuff.   We hung out in Russell's garage on his wrestling mat for two days. I had to mimic poking Russell's eye out with my thumb, and all this crazy crap.   These guys were amazing at what they did. They taught us all about biology and the way the body really is: “Hit that organ. Then boom! It's done.”   I was like, “Holy crap, I love you, Russell. This is really heavy. Oh man.”   We weren't allowed to talk to each other. We were each others test dummies for two days. It was effective, but it was heavy.   We built this awesome funnel for him, and John starts driving traffic and we’re putting $1 in and he was getting a $1.30 back out.   But he was pissed. He was so mad at us.   I was like, "What is wrong with you?"   It would go up to $1.40, $1.50, then back down to $1.30… back and forth… He was asking us, "What's going on? This is crazy."   We were like, “What is wrong with you? We’d be throwing a party right now!”   They were putting a dollar in, and getting $1.50 back out, plus some customers and people on their list.   Just upsell something... and that's a million dollar scenario.   Even if you’re just breaking even, you're getting customers for free. That’s a million dollar scenario... even if you suck.   INVESTMENT MANAGEMENT   My whole goal is to put a dollar in and get two dollars back out… c'mon let’s keep em going.   When I launched ads for Secret MLM Hacks, I put $4,000 in ads. That week, $8,000 came back out.   Then I put that $8,000 back in, and $16,000 came back out. I was like, "This is sick, let's do it again."   The next week I grabbed that $16,000 and $32,000 came back out. I was like "Oh, my gosh! This is starting to get big. Phew!"   I didn't take profit (That’s very key, don't take profit for a while), then I took that $32,000, and put it back into ads, and that month, “Crap! Only $48,000 came back out.” Darn it!   $4,000 turned into $48,000… Does that sound good to you?   Find an investment vehicle that does anything like what funnels can do? *That's my point*   There’s no better investment opportunity, no better vehicle for making it rain in your life than learning this sales funnel game.   NO COUPONS!   When someone comes to me and says, "Oh, I could save you a couple of percentage points on your house." I don't freaking care!   I am focused on how to make money, not save it. I'm not a coupon cutter. ...And I want you to have that same mentality too!   My mom is amazing… she'd walk into a grocery stores and we'd get two grocery store, grocery carts full of food, and they'd give her $400 at the same time. It was like, “I dunno how you deal with coupons?” but she figured out a way to do it. It was nuts.   BUT…   If you take the same amount of effort and just figure out how to play a piece of this funnel game the return on investment can be huge.   It's not like school….   You don't need to get an A in funnel building to make a lot of money. You can get an F, and put a dollar in and still get a dollar fifty back out.   That’s a fifty percent return. You see what I'm saying with this? This is where Papa Larsen comes out a little bit…   Okay, check this out… When I first launched I put a dollar in, and got four back out for a while.   ...Then ad fatigue starts, and that's totally normal,  and now, “Oh crap, I'm  putting a dollar in and only getting two dollars back out. Oh dang it.”   That's awesome!   What's the move at that point?   You call your ads person and say, "TURN IT UP!" Borrow if you need to and dump that cash in! Does this make sense?   This is how I've done it.   Maybe you broke even, or lose money the first few times you do it. Sweet! Who cares?   I've never taken a loan. I've never put a dollar of my own into my ads...   This is what I do instead:   Build up the audience   Sell the audience   They guide me in the creation of the thing I sell to them   They give me the cash   I take that cash and I dump it immediately back into ads; Boom back in. Boom back in. Boom back in   … those numbers start to get real big real fast after the fifth or sixth time. How much did it cost me to build that audience? Nothing, because I'm publishing on a podcast. I've never put a dollar of my own into my business. Ever!   THAT is why you learn to be a funnel builder. Welcome to the greatest game ever!   The numbers are easy to work, and you can suck at it and still make a lot of money…   But too many people are like, “I can't launch yet it needs to be perfect.” Oh man!   If I put a dollar in, I get 50 percent return back out. That's super realistic returns right there... and that's how a lot of people do it.   All these people that make a million dollars in three or four months, and get the actual Two Comma Club Award, this is how they do it! They just know the numbers.   I'm NOT even thinking about the fact that I might have an upsell, I'm just thinking on that funnel...   You go and add another funnel, and “Bam!” Way more money.   Who was it that said, “A well-executed idea is worth ten lifetimes of hard work.”?  I think it was J. Abraham... on a beach!   Anyway, $1.00 in, $1.50 back out for 25 years...   If you just did that... and you sucked... No upsells or anything else…   That's five million dollars.   Does it install hope in the noggin?   You can afford to suck at it the game for a while, but most people aren't willing to do that... or to get help when they need it.   ...don’t let that be you!   You can be real bad at the game and still make it rain   Mmm…. Oh, that's good one. It's gonna be on a T-shirt soon ;-)   Boom! Until Next Time…   Hey, I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make. I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours. Now, I'm finally able to be public about all this.   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.    The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new, or are already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

Join Host, Joel Michalec, as he discusses "That Sucks" day, robotic lovers, some important news tidbits and the Wombat of the Week! Tune in and listen.

That SUCKS!

It's a very funny episode of Thinkery,! HOW is it funny, you may ask? We are happy to tell you! AND WE WILL TELL YOU NOW! Brian describes his job prospects! We talk about Bernie. Again, we know, but he's a funny little guy! Clinton's changing her mind about so many things is a good thing! Math -- when you're talking about counting votes in California -- is hard, if you're a Bernie supporter! Being an adult means compromise. THAT SUCKS, but it's true. Even if Sanders is more appealing than Clinton as a candidate, but would he make a better President? Whatever else he is, Sanders is a Coca Cola billboard on the side of the highway. Is Trump going to quit the Presidential race? Brian read an old script for the Transformers Animated film from 1986, and describe it all to Paul! Seriously, all of it! Plus, the logistics of Transformers! Piracy! Is the new Star Trek going to be awesome? We're on Twitter! Follow us at @dotboom, @paulfidalgo, and @thinkerypodcast! Let us know what you think! Or email us at thinkerypodcast@gmail.com!

Warnings: This episode contains strong language. Discussed in this Episode: Travel Sucks, We'll Figure It out, Unprepared Travelers, The Guy on the Phone, A Need to Subvert the Rules, Did You Not Think?, Just Say Something, Righteous Anger, Elevator Story, Direct Barry, I Didn't Get My Frappe, Where are the Towels?, No Returns, What Can We Do?, Rental Car Hero, Self Made John, A Southern Northern State, That Sucks, Victoria's Not-So-Secret, No Thank You, Fuck Off, Espionage. Music courtesy of www.bensounds.com