Podcasts about thinkla

While carrying the “ethos” of a Marketing Technologist to many enterprises, He's always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today's conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.He's been an audience "segmentation specialist" for clients looking to enhance their brand positioning by rethinking and redefining their Go-To-Market approach. Some of them include the likes of Lexus, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Clear brand under Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.His vantage point is oriented around enhancing a clients' Brand building efforts through ROI driven programs that leverage unique consumer insights and deliver relevant customer experience. I've always thought outside the traditional framework to solving business problems because the only thing constant is EVOLUTION. He has also done guest speaking for Meltwater Social, MediaPost, Digiday, ThinkLA, CYNOPSIS, Adweek, and The VAB inclusive of live and virtual events.  In the past, he's participated in guest speaker series for NYU, Baruch, University of Maryland, University of Nevada, and Georgetown.  Tune into the  HYPERLINK "https://protect-us.mimecast.com/s/IvUyCwp2q2H2LpTVv9A2?domain=open.spotify.com" The Transient Identiti, podcast which chronicles the Voice of the Consumer.Other than Strategic Intuition and the Human Truths in Marketing, "gratitude" is one thing he value deeply in business. Meaning, being grateful for how open-minded he's been to constantly challenge and even disrupt my own thinking!

Pavel Durov arrestato a Parigi. Zuckerberg si lamenta delle interferenze della Casa Bianca. Apple chiede la sua tassa a Patreon. Il cloud del Lidl. Queste e molte altre le notizie tech commentate nella puntata di questa settimana.Dallo studio distribuito di digitalia:Franco Solerio, Michele Di Maio, Francesco FacconiProduttori esecutivi:---, Andrea Redini, Antonio Gargiulo, Fiorenzo Pilla, Flavio Castro, Andrea Bottaro, Paolo Boschetti, Alessandro Grossi, Andrea Giovacchini, Luca Ubiali, Elisa Emaldi - Marco Crosa, Donato Gravino, Paolo Tegoni, Fabrizio Mele, Massimo Dalla Motta, Matteo Tarabini, Arzigogolo, Michele Francesco Falzarano, Giulio Gabrieli, Davide Tinti, Matteo Carpentieri, Carlo Tomas, Diego Arati, Alessandro Lazzarini, Gabriele Mondada, Cristian Pastori, Daniele Corsi, Alberto Cuffaro, Simone Podico, Alessandro Morgantini, Nicola Gabriele Del Popolo, Roberto Esposito, Fabio Brunelli, Simone Pignatti, Matteo Masconale, Nicola Grilli, Marcello Piliego, Fabrizio Bianchi, Sandro Acinapura, Massimiliano Casamento, Giuseppe Benedetti, Christian Fabiani, Matteo Molinari, Fabio Filisetti, @Jh4Ckal, Christian A Marca, Calogero Augusta, Arnoud Van Der Giessen, Andrea Picotti, Alessio Ferrara, Fabio Zappa, Paolo Bernardini, Roberto A., Giorgio Puglisi, Renato Battistin, Andrea Nicola Vasile, Stefano Orso, Andrea Malesani, Guido Raffaele Piras, Massimiliano Saggia, @Michele_Da_Milano, Raffaele Viero, Alessandro Lago, Edoardo Zini, Antonio Turdo (Thingyy), Federico Bruno, Leonid M., Stefano Cutellè, Roberto Basile, Raffaele Marco Della Monica, @Akagrinta, @Ppogo, Nicola Gabriele Del Popolo, Christian Schwarz, Piero M., Giuseppe Marino, Giuliano Arcinotti, Enrico Carangi, Mirto Tondini, Marco Grechi, Il Pirata Lechuck, Marcello Marigliano, Nicola Bisceglie, Ivan Vannicelli, Christian Masper, Roberto Medeossi, Denis Grosso, Massimo Pollastri, Massimiliano Sgroi, Antonio Taurisano, Roberto Barison, Vincenzo Ingenito, ma7u, Nicola Pedonese, Mattia Lanzoni, Michelangelo Rocchetti, Filippo Brancaleoni, Roberto Tarzia, Andrea Sinigaglia, Maurizio Verrone, Antonio Manna, Michele Olivieri, Matteo Arrighi, Simone Magnaschi, Davide Capra, Simone Andreozzi, Manuel Zavatta, Andrea Guido, Alessandro G., Capitan Harlock, Emanuele Libori, Gianluca S., Fabrizio Reina, Daniele Bastianelli, Christophe Sollami, Maurizio Galluzzo, Angelo Travaglione, Michele Coiro, Andrea Delise, Valerio Bendotti, Riccardo Peruzzini, Mario Giammona, Davide Fogliarini, Giovanni Priolo, Dardi Massimiliano, Ligea Technology Di D'esposito Antonio, Douglas Whiting, Marco Zambianchi (Astronauticast), Ftrava, Alex Ordiner, Giulio Magnifico, Davide Bellia, Alessandro Stevanin, Michele Bordoni, Pasquale Maffei, Mario Cervai, Matteo Faccio, Danilo Sia, Edoardo Volpi Kellerman, Paola Bellini, Paola Danieli, Luca Di Stefano, Letizia Calcinai, Andrea Scarpellini, Alessio Conforto, Adriano Guarino, Nicola Fort, Stefano Augusto Innocenti, Paolo Lucciola, @Ragnar, Enrico De Anna, Umberto Marcello, Diego VenturinSponsor:Squarespace.com - utilizzate il codice coupon "DIGITALIA" per avere il 10% di sconto sul costo del primo acquisto.Links:Edward Snowden sull'arresto di Pavel DurovWikileaks: 12 charges against Telegram CEO Pavel DurovWSJ: Instagram Connects Vast Pedophile NetworkMoxie Marlinspike: "Telegram messages aren't e2e encrypted"Taylor Swift plot: Austria's chancellor urges more app monitoringBiden administration did in fact coerce Facebook to censor Americans17-Year-old Student Exposes Germany's 'Secret' Pirate Site BlocklistApples requirements to hit creators and fans on PatreonGruber: Patreon Should Consider Calling Apple on Its ThreatsAltStore PAL drops its annual subscription thanks to a grant from EpicApple adds nearly endless 20 percent fee for developers in EULidls Cloud Gambit: Europes Shift to Sovereign ComputingThe "Reimagine" feature on Google's new Pixel 9 lineup is incredibleLatest iOS and iPadOS betas include an AI object removal toolMegalopolis Trailers Fake Critic Quotes Were AI-GeneratedThe nightly Waymo robotaxi parking lot honkfestSelf-driving Waymo cars keep SF residents awake all nightSchmidt: AI startups can steal IP and hire lawyers to clean up the messPong Giocato da Gelatina: Il Primo Passo Verso Materiali che PensanoThese robots move through the magic of mushroomsPlauds NotePin is another AI wearable for remembering everythingYour new AI Friend is almost ready to meet youHow accurate are wearable fitness trackers? Less than you might thinkLa caotica vendita dei biglietti degli OasisGingilli del giorno:Nirvana - Nevermind (FULL ALBUM) || 8-Bit CoverThe Neo Network UtilityMeshtasticSupporta Digitalia, diventa produttore esecutivo.

This month, Andrea Green is interviewing James Kinney, the Founder of the Advertising Alliance for Mental Health. It could not be more fitting for the Wellness Wednesday hosts to be aligned with the messages and goals of our guest during May, which is Mental Health Awareness Month. Come join us for a discussion on this month's topic: Breaking the Stigma: Navigating Mental Health in the Advertising Industry. --------- Advertising Alliance for Mental Health (AMH) is a community of ambitious individuals eager to improve ourselves and our environments by investing in mental health education and care. We are professionals navigating the complicated balance between work and life. As a community, we value compassion towards ourselves and others, empathy, and resilience. https://www.advertisingmentalhealth.com/ James' Social: IG: jamesnicholaskinney Linkedin: https://www.linkedin.com/in/jameskinney/ AMH's Social: IG: amhworldwide Linkedin: https://www.linkedin.com/company/amhw... ThinkLA is a Media, Marketing, and Advertising Collective with a mission to connect, inspire and educate the LA marketing community. We are a non-profit 501(c)(6) association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. Celebrating our 14th year of service, we connect LA's creative community; grow ideas, business and talent; and inspire through education along with social and philanthropic events. www.thinkla.org. Our Socials: @Thinkla

About Aaron: Recognized as a trailblazer and thought leader, Aaron Walton's focus on innovation and cultural engagement has transformed traditional marketing and advertising strategies. As the CEO / co-founder of Walton Isaacson (WI), a full-service advertising agency, with offices in Los Angeles, Chicago, Dallas and New York, Aaron's focus is squarely on identifying unseen opportunities rooted in cultural insights and connections, transforming the definition of the agency model by prioritizing diversity of thinking and encouraging strategic solutions that defy tradition. Founded in partnership with famed NBA superstar and entrepreneurial legend, Earvin “Magic” Johnson, WI has built inventive and dynamic business relationships with brands and organizations such as Lexus, McDonald's, Bristol Myers Squibb, JP Morgan Chase, and Spalding. His leadership in the advertising community has led to several industry Board positions including a 2022 appointment to the National Board of the American Association of Advertising Agencies (4A's). During 2020, Walton was elected to Co-President of ThinkLA after serving on the Board of Directors of this prestigious nonprofit advertising trade association for three years. He is also a member of the Ad Age Diversity Council and the AIMM/ANA Catalyst Committee. A recipient of Babson College's Martin Luther King Jr. Leadership Award, Aaron also was recognized by the American Association of Advertising Agencies (4A's) as one of the 100 People Who Make Advertising Great and is member of the Ebony Magazine Power 100 list. About Renetta: Renetta McCann has been recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them. As Chief Inclusion Experience Officer for Publicis Groupe, she works to drive inclusion at all levels of the organization, with an emphasis on ensuring that the company's clients are benefiting from the many strategic advantages that diverse teams deliver. Renetta is no stranger to the Publicis family. She began her career at Leo Burnett, and, after a long tenure, she became the CEO of Starcom MediaVest Group Worldwide. Under her leadership, client billings exceeded $26 billion and the global workforce rose to over 6,000 people. Most recently, she served as the Chief Talent Officer for Leo Burnett USA as well as Publicis Communications North America. She is a frequent name in the press. In 2002, she was named "Corporate Executive of the Year" by Black Enterprise magazine and was selected Ad Woman of the Year by the Chicago Advertising Federation. Essence named her one of "50 Women Who are Changing the World” and she received a Matrix Award in 2006 from New York Women in Communications. She has appeared on the pages of Advertising Age, Business Week and Chicago magazine. In 2014 the American Advertising Federation honored her with a Diversity Achievement Award for her contributions as an Industry Influential and she received The Pantheon Award from the 4A's MAIP program. Recently, she was featured on Adweek's list of “11 Inspiring Women Who Have Broken Down Advertising's Most Persistent Barriers.” On September 10, 2020, Renetta was honored with an ADCOLOR lifetime Achievement Award and the Sheldon J. Levy Leadership Award. In October 2020, Renetta will receive the Chicago Advertising Federation's Silver Medal Award.

When it comes to voting, we believe that you should be the person your dog believes you are! This episode focuses on the myriad of connections between dogs and politics. Can dogs secure elections? Encourage voter registration? Join a congressional session? Even avert a nuclear war? Almost anything is possible with man's best friend. In this episode, we introduce our #wagthevote campaign. It is our dog-centric, non-partisan campaign dedicated to encouraging voter participation. Vote! Your dog thinks it's the right thing to do! For more please visit the official Wag The Vote website: https://wagthevote.org/ About Andrew Hager Andrew Hager has been historian-in-residence at the Presidential Pet Museum since 2017. Prior to that, he spent a decade teaching middle school social studies for Baltimore County Public Schools. He graduated from Towson University with an undergraduate degree in Political Science and a Master's in the Art of Teaching. Andrew understands firsthand the power of a canine companion. He is legally blind and travels with a black Labrador Retriever guide dog named Sammy. Andrew also has two cats, a fish, and a fluffy mixed-breed rescue dog named Emmy. https://www.presidentialpetmuseum.com/ About Rob Schwarts Rob is the Chair of the newly-formed TBWA NEW YORK GROUP and the man behind Dog Lovers for Joe voting project in 2017. Rob was recognized as ThinkLA's “Leader of the Year” and is considered one of Adweek's “25 Voices to Follow in Social Media.” When he's not working or tweeting, you'll find him hanging out with Betsy, his wife of 25+ years. And walking their black Labrador, Pepper around Washington Square Park. Daniel Holt Dan is the Assistant Historian at the U.S. Senate Historical Office. He earned a Ph.D. in history in 2008 from the University of Virginia, where his studies focused on U.S. political, legal, and financial history. At the Senate Dan's responsibilities include creating online features, documentary editing, conducting oral histories with Senators and former staff, giving talks and tours at the Capitol, and answering questions from the public about the Senate's institutional development and its historical role in the American political system. Robert Kahn Columnist for the Courthouse News. https://www.courthousenews.com/ Erika Herrmann & Shari Aronson Co-Creators of the Wag The Vote campaign created for Citizen University's Joy of Voting project in 2017. https://citizenuniversity.us/news/joy-of-voting/ Episode Links Find the full interview with Andrew Hager here: American Presidents and Their Dogs with Andrew Hager Find the full interview with Rob Schwarts here: Dogs Sell Tacos and Trucks. Can They Sell a President? About Dog Podcast Network (DPN) DPN is the first of its kind. A podcasting network as devoted to dogs, as they are to us. Our mission is simple: entertain, inspire and inform. We will improve the quality of life for dogs and the people who love them. Check out Dog Podcast Network for other dog-adjacent shows: The Long Leash where we rescue tasty scraps from the editing room floor in an unscripted interview show Dog Cancer Answers which offers vetted advice from real veterinarians who answer your questions about dog cancer Follow us on Facebook, Twitter, Instagram, and YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk with Mark Miller, co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance, including Lexus and The Ritz-Carlton Hotel Company. For more information about ThinkLA's mission and membership, go to https://www.thinkla.org.

RPA's very own SVP of People and ThinkLA's 2021 “Agency Leader of the Year”, Laura Small, shares her unique approach to HR. Drawing on her time from both the client and agency side, she discusses the experiences that have shaped her process and philosophy. She discusses her leadership style, creating employee success, navigating Covid and realizing RPA's one-of-a-kind “People First” culture.

­­Rob Schwartz is the Chair of the newly-formed TBWA NEW YORK GROUP which includes TBWAChiatDay NY, Lucky Generals NYC and 180NY. The Group is comprised of three distinct and separate creative agencies unified in their belief that the unreasonable power of creativity leads to unreasonably epic results for brands.Rob is the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that build brands and get results. Since he transformed from Chief Creative Officer of Chiat LA to CEO of Chiat New York, the office experienced explosive growth, more than doubling in size. And helping the TBWA Collective earn AdAge A-List honors (back to back), Adweek's Global Agency of the Year. And Fast Company's “Most Innovative Companies.”In 2019, Chiat NY earned 18 Lions marking the best creative performance at Cannes in the history of the office. Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, Lexus, McDonald's, Pepsi and Visa, to name but a few. Along the way he has won nearly every advertising award including Grand Effie's, Cannes Lions, and One Show pencils. He has also been a Cannes Lions Jury President and jury member of the prestigious Titanium Lion.Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." The story of his New York office turnaround is a case study taught by Harvard Business School professors.A few more facts about him? He's written for Hollywood. He is a board member of the 4As. He is a Friar at the Friars Club. He has been a guest lecturer at Stanford, Harvard, USC, UCLA, CCNY and Yale. He's an original "Manbassador" of the 3% Movement and now proudly sits on their board. And serves in the board of City College of New York (BIC Program). His podcast, The Disruptor Series Podcast was named “Best Agency Podcast” by Adweek.When he's not working or tweeting, you'll find him hanging out with Betsy, his wife of 25+ years. And walking their black Labrador, Pepper around Washington Square Park.

How should a nonprofit communicate on social media if it hopes to grow a following? What platforms are best, and how do you choose one? We answer these questions and more with Lisa Solomon of the Atheneum Collective.Use code NPM20 when you sign up for a discount, and let the Atheneum Collective's wide range of courses help you learn everything you need to help your organization succeed in today's competitive nonprofit environment.About Our Guest:Lisa has always been a community builder and pioneer in digital media and advertising. She has an extensive track record of building and leading successful teams and driving revenue in the digital media industry. Lisa is a creative and collaborative sales executive who has driven breakthrough branded content and digital advertising campaigns. Her experience in digital sales and media strategy includes working at some of the top companies in the world, like AOL, Microsoft, and NBC Universal, as well as innovative startups like Omaze and AddThis.Early in her internet advertising career, Lisa was a founding member of the first community dedicated to the buyers and sellers of internet media, the Society for Internet Advancement (SIA), where she helped create a community dedicated to educating and legitimizing the internet as a place to reach, connect, and convert consumers. Later she moved her leadership role to the Ad Club Interactive, now ThinkLA, which is the largest marketing and advertising community in Southern California. Lisa has dedicated much of her career to educating and providing thought leadership in her passion of online advertising/marketing and brand partnerships.Lisa practices goodwill and enthusiasm on a daily basis. One of Lisa's strengths is her collaborative nature and her ability to recognize each individual's unique contribution. Atheneum Collective is a collaboration of Lisa's passion for the world of advertising, her extensive leadership and business skills, and her focus on building communities. She lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.”

How does a brand find a way to promote a cause and maintain authenticity without falling into the same pitfalls as other brands? We talk with Mark Egan, Managing Director, West Coast, and Latha Sundaram, Group Business Leader, Executive Director, of corporate members Mediacom to learn more about finding meaning in marketing and creating a structure of consistency and authenticity when it comes to purpose-driven marketing. Learn more at https://www.mediacom.com. More about our guests: Latha Sundaram is a social impact driver, passionate about the role companies can –and should -play to drive positive social change. She is committed to helping brands use their scale to create meaningful collaborations. She has spent the past 25 years in global media, helping multinationals develop valuable partnerships and expand their global footprint. Latha joined MediaCom U.S. in 2020, heading up a team of 200 as the agency's global business lead on Uber. Latha is a champion in MediaCom's diversity, equity, and inclusion mission and serves as a committee lead for Women in Power, one of the agency's employee resource groups. Mark Egan helps his teams drive service and product excellence across their various assignments collaborating with other agencies and clients to constantly break new ground. As part of the MediaCom executive team, Mark draws on our award-winning resources around the globe to power solutions locally. This past year Mark was named “Agency Executive of the Year” by ThinkLA. Previously, within GroupM, Mark served as Chief Client Officer at Maxus for the Americas. In that role, he helped their client service teams consistently achieve service scores among the highest in the industry.

In today's episode, we talk with Cliff Atkinson and Shon Davis from the New Flight Awards, which aims to help students in south-central Los Angeles join the worlds of advertising in film and create a portfolio that will help them get started and pursue careers in those fields. They will also receive a grant to further their education. Learn more at https://www.newflight.us. Cliff Atkinson is an innovative Digital Marketing Executive with 20+ years experience developing and implementing digital strategies for some of the largest brands in the world. Cliff began his career at Grey NY and has progressed through the dynamic world of digital with key posts at Deutsch NY and LA, Saatchi&Saatchi LA and RPA. His account experience includes Toyota, Honda, Procter & Gamble, Coors Light, Cedar Sinai, Sony Consumer Electronics, and Starwood Hotels to name a few. He's currently the Co-founder at Mesh Communities developing solutions designed to support content creators, communities and brands. Shon Davis is an innovative Account Executive refusing to watch the industry be renovated from the sidelines. As Co-Founder of the New Flight Awards, Shon has transformed investments from ThinkLA's MAT Program and ADCOLOR's Futures into a platform that will inspire today's youth to reshape the fields of Advertising + Entertainment.

Sure, it feels like everyone started a podcast last year. But if you did -- or even if you're considering creating one -- is it the right solution for your company, brand, or agency? We asked podcasting expert Chaz Volk about the best way to get started, create content, and produce and distribute your podcast so that it can be an effective marketing tool. Chaz is a Los Angeles native who is incredibly passionate about supporting the arts and entertainment industry. His background in audio helped him start his company, Mr. Thrive Media, a multimedia company that specializes in podcast marketing and networking events. Today, Chaz works as the Producer and Founder. The company's goal is “To generate engaging media while connecting artists across the nation.” Chaz currently produces The Mr. Thrive Podcast and oversees the production of SmallBizCast, The Social Spice Podcast, It's About Language, and more. Find them at https://www.mrthrive.com. Promotional content from Gimbal, a corporate member of ThinkLA. https://www.gimbal.com

To continue to support diversity and celebrate Hispanic Heritage month, ThinkLA proudly presents Insights into The Big Shift with Dr. Jake Beniflah. In this discussion, Dr. Beniflah will dive into his new book The Big Shift, shedding light on the advancement of marketing to Latinos. He will take a critical look at the past, present, and future of marketing to a diverse marketplace and advance a strategic framework of how marketers can take their business to new heights in the 21st century. Our moderator is Robert Orci. Thanks to Matt Weissbecker and H Code for their support. Link: https://hcodemedia.com/why-h-code/

Innovative Solutions to Redefine the Path To Purchase The world is changing on a daily basis, and new consumer behaviors are emerging -- many of which are here to stay. In a digital world where 80% of shoppers tune out mobile ads, Verizon Media is investing in immersive experiences that capture attention, build trust, and meet consumers where they are. Cut through with immersive 3D/AR content, dynamic ad creative, native commerce, and new digital experiences in the store. Tony Gemma, Head of Global Ad Creative Technology & Innovation, will explore how to re-define the path to purchase by using innovative commerce experiences that increase engagement, interest, and ROI. The discussion includes Rob Towne, Director of Performance Marketing for Purple. Learn more about ThinkLA's mission at https://www.thinkla.org.

Atheneum Collective’s own Lisa Solomon joins the show to discuss her role as Founder/CEO of the company. She also discusses her illustrious career in advertising over the past couple of decades and more. Visit atheneumcollective.com and enter code POWER20 to receive 20% of any course! You can email info@atheneumcollective.com for any questions regarding the program. Also, make sure to follow @atheneumcollective on all social platforms! Follow the show on Instagram: @adcademics Follow Justin on all social platforms: @justindbarnette Follow Justin on LinkedIn: www.linkedin.com/in/justindbarnette Interested in being a guest on the show? Email adcademicspodcast@gmail.com

As the business of automotive continues to restart across the country, ThinkLA has created a set of webinars that will tee up to this year's Automotive Summit on Oct. 21. 2020. These hour-long sessions will discuss how marketing, media, and data will help automakers drive their business forward through unprecedented times in the automotive industry. Our first Automotive Discussions session took place on Aug. 11 as moderators Randall McAdory (Pandora VP, Head of Industry, Automotive) and Joe Kyriakoza (IHS Markit VP, General Manager Automotive Marketing Services) sat down with industry experts to discuss how strategies around media, data, and marketing are being used to help automakers thrive in a rapidly changing auto industry. Speakers: • Jim Helberg, EVP/Chief Media Officer, RPA • Joe Kyriakoza, VP and General Manager, Polk Automotive Data, IHS Markit • Randall W. McAdory, VP, Head of Industry, Automotive, Pandora • Andela Zepeda, Chief Marketing Officer, Hyundai Motor America

ThinkLA joined sister marketing organizations across the West from San Francisco, Las Vegas, Arizona, and Seattle to hear top brands and agencies share how they are working with partners to create smart, sensitive marketing in extraordinary times. The conversation was honest, practical, and inspiring. If you missed it, you can hear the replay.

May 7, 2020 Better than Before: From Preference to Purpose In this webinar, Kirk Souder and Licia Rester take us on the journey they have taken countless high-impact leaders, industry CCO's, CEOs, and CIOs — to let go of the ego's attachment to confining preferences of identity and possibility, and let the true self and deeper purpose bring us limitless new possibilities and innovation, enabling us to transform ourselves, our creative process, and our industry at large. Link: Get the book The Soul Purpose Method here at a special 50% discount for ThinkLA. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

If you work in advertising -- or even if you don't -- you've surely heard about the "Digital" wave. Many marketers, advertisers and agency people are enamored with the digital landscape but often get it wrong; chasing digital trends and wasting valuable marketing dollars on low-impact digital channels. Don Lupo, an LA advertising executive who has spent his career in digital production, joins Commercial Grade to demystify all things "digital." Don explains the ins and outs of digital production, breaks down the consumer journey and digital production process, and shares exactly what marketers need to do to get "digital" right.

Last week, ThinkLA's hosted its annual Entertainment Breakfast where I had the great honor of moderating an all-star panel of executives who've shifted their careers from TV programming to podcast production. This episode features that fantastic discussion with  panelists including Kjerstin Beatty (SVP Media Partnerships, NBC Universal), Kelly Garner, (Founder & CEO, Treefort), Hernan Lopez (Founder & CEO, Wondery), Joe Shields (VP Connections, iHeartMedia).  

Rob Schwartz is CEO of TBWAChiatDay New York. After ten years as CCO of Chiat LA and two more as Global Creative President, in 2015 Rob joined Chiat New York, where he made the uncommon transition from CCO to CEO. During that time, the New York office has enjoyed explosive growth, more than doubling in size. And helping TBWA earn Adweek’s Global Agency of the Year, and Fast Company’s “Most Innovative Companies.” Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, and Visa. Along the way he has won nearly every advertising award including Grand Effies, Cannes Lions, and One Show Pencils. Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." The story of his Chiat New York turnaround is a case study taught by Harvard Business School professors. He hosts the Disruptor Series podcast, featuring some of culture’s most prominent content makers and titans of industry.

Susan Franceschini, executive director of ThinkLA, may be in the thick of the Los Angeles ad scene, but she considers herself a neutral Switzerland and loves getting to play with the best agencies, brands, marketers and media companies in town. Franceschini never would have pictured herself at the helm of LA’s biggest ad club, but with her 10 years in human resources at Davis Elen, four years as a recruiter at Chiat, she was led into a role she didn't even know existed before, and it’s one in which she thrives. Her superpower is being a good listener, which is a reason she can wrangle the strong personalities of the LA ad scene and bring them together for a greater good, all while remaining calm, centered and focused on the task of shining a brighter light on the market. She also says we should all ask for help from time to time and avoid the possibility of “hero syndrome”, that moment when intention is swamped by the reality of being overburdened with trying to manage big workloads. “It brings out the best in you when you ask for help or ask for feedback from people too,” she said. Franceschini is at her best when she makes herself a priority over work, which isn’t as selfish as it sounds. It’s necessary. Meditation and exercise are just a couple of ways that she keeps things on the center line, blending work and life. She believes that people must experience working and traveling abroad, which can be challenging and humbling. Her experiences in Paris, working at a male modeling agency, underscores the potential benefits of taking the leap in ones career from time to time. Authenticity is a big one for Franceschini — knowing who you are and how you show up, navigate and impact the world. Additionally, Franceschini is a big advocate for living with intention — something that doesn’t necessarily happen in the go-go world of advertising. There is power in knowing how your words, your behavior, your actions impact everyone. “Stop and think about what you’re doing [and] where you want to go,” she said.

Chelsea Szabo is a certified life coach, speaker, and founder of Verbal Courage, a personal transformation company helping successful, career-driven women understand the connection between their voice, their professional fulfillment, and their personal happiness. Chelsea battled death three times before reaching the age of twenty. She survived two different types of cancer (Melanoma and Hodgkin's lymphoma) and a serious automobile accident.  These experiences gave her a sense of urgency to embrace life to the fullest, and keep going until you get what you want. And that's just what she did. After graduating with a B.S. in Marketing from West Chester University of Pennsylvania—she went after what she thought she wanted – she moved to Los Angeles and quickly jumped into the local advertising scene and immersed in a variety of professional and philanthropic opportunities. After dedicating over a decade to business which included five years at The Walt Disney Company and two years on thinkLA's Board of Directors (a nonprofit media, marketing and advertising association), she was grateful but felt unexpectedly unfulfilled. Through a long journey of self-discovery she realized her career path didn't align with her deepest passion – helping others in a way that contributed to their personal growth.  She became a Certified Professional Coach and now helps people find their voice and communicate their truth. During this episode Chelsea shares her experience, her greatest obstacle, and how she helps women find fulfillment and happiness by discovering their truth and aligning their life and career to their core values.  To learn more on how you can live life more fully and speak your truth, visit www.verbalcourage.com  

www.oursafefamily.com Evan Lazarus is a founding executive and the Chief Technology Officer of SAFE Family Wearables. In his role as Chief Technology Officer, Evan is responsible for the company's overall technology vision as well as global development, design and manufacturing. Additionally, Evan evaluates new technology, manages device systems testing and oversees technical interface with key vendors. An industry veteran with 17 years of experience, Evan is excited to be on the forefront of the mobile and wearable industry. Evan is also the founder and CEO of LazBro, Inc., specializing in digital, interactive and mobile marketing campaign technologies. Evan has designed technologies for companies such as Toyota, Pitney Bowes, Clorox, Mattel, Mystic Tan, VersaSpa, MGA Entertainment, Whish Body Products, Murad, Physicians Formula Cosmetics, California Olive Ranch, and Luxor, Las Vegas.
Prior to LazBro, Lazarus began his move towards the integration of technology and marketing while developing non-traditional campaigns for various Las Vegas shows. By using a combination of technology based marketing strategies (SMS, viral net campaigns), Evan implemented strategic campaigns which led to his promotion to Director of Marketing for LevyMann Entertainment. At LevyMann, Evan honed his skills and produced and engineered the audio components for a multitude of live shows. Evan is an active member of ASCAP, ThinkLA, and the MMA. He is known as a digital and mobile marketing expert. He is often invited to speak about the digital industry, and has been published in Response Magazine.