Podcasts about well joe

Welcome back!  Today on TFTI we have a special guest. Bryan Rodriguez! He runs the page All Rounds Boxing. We go into some boxing talk. Well Joe and Bryan, while Jesus and Lyrical sit there trying to look like they know what they're talking about.  But then we get into some movie talk. That's where Jesus and Lyrical come in!  Also Jesse makes an appearance as well! Sitting in the back with Fernanda, chilling.  FOLLOW US EVERY WHERE @TFTIPODCAST  FOLLOW BRYAN @Allroundsboxing --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

More news about Hunter Biden’s business dealings & it doesn’t look good for the Biden’s. Well Joe doesn’t think so!!! Chris breaks it all down, so what exactly is going on with the Biden’s & Hunter’s finances? Is “The Big Guy” involved? Support the show: http://www.wbap.com/chris-krok/ See omnystudio.com/listener for privacy information.

Joe Biden has coddled and appeased the Chinese communists for decades. In this current campaign, he astonishingly said of the CCP tyrants: “they’re not bad folks, folks” Well Joe, they are “bad folks" and we need a tough, resolute commander to manage this existential challenge   Text TRUMP to 88022

Get Exclusive Pop Culture Show video interviews, video content and bonus video exclusively from our Instagram. Sign up for our Pop Cult and be the first to get show announcements, free stuff and insider information only available to cult members.Speaker 1 (00:00):Welcome to The Pop Culture Show with Barnes, Leslie and Cubby.Barnes (00:04):Full steam ahead with pop culture. Welcome to The Pop Culture Show. Someone asked me this week, guys, he said, "What is ... I don't do the podcast thing." And I'm like, "You know what? It's okay if you've never listened to a podcast. Maybe you don't know what it's about. It's easy." They hear the word download and they think they have to do something. You don't really have to do anything. You can listen to it anywhere. iHeartRadio app, Apple, whatever, you just hit play. And someone over said, "Well, what is your show," and I had to think about it. What's our elevator pitch?Cubby (00:32):Yeah, we're like the one-stop shop, I think.Barnes (00:33):Completely.Cubby (00:33):We are the 7-Eleven. Yeah.Leslie (00:36):The good thing about podcasts though, is that because all three of us have done radio, Cubby's still on a very successful morning show in New York, is that you really don't have to edit yourself. It's not like you have to sit there and look at a watch. You just-Cubby (00:47):Go.Leslie (00:47):No editing.Cubby (00:48):Yeah, I love it. You just go.Barnes (00:51):This is someone who is a very successful designer, one of Heather's friends that was over for dinner, she's like, "Well, what did y'all talk about?" It's like, well, Kanye for president. That was so last week, and all these things. I said, "If you listen to our show, just under an hour, you'll be able to entertain any gathering and be able to be like you're right in it."Cubby (01:09):Can I just say, though, for the record, we do record the show at 11:00 AM on Sunday mornings, so last week, a lot happened after we recorded it.Barnes (01:17):Yes.Cubby (01:18):We thought about jumping back on, but we couldn't get connected. But just to let people know, we know when things break, even on a Monday, because sometimes things break and we just, we can't get on and talk about it.Barnes (01:28):Yeah, unfortunately we're just one show a week for now, but hopefully that'll change at some point.Leslie (01:33):Maybe we'll be live every day one day.Barnes (01:34):Yeah, when I can get you two to quit your real jobs and we'll start doing it.Leslie (01:37):Cubby's like, don't give me another gig.Cubby (01:40):No, I'd be into it. I'm actually really enjoying this. I do have one thing, though, that I want to get off my chest that happened to me this past week, and I want to dive right into it because I think it could get you guys talking. It's been bugging me and bugging me. So I'm driving around a lot more, and people are wearing their masks, which I love. Wear your mask, okay? That's going to help. But do you guys see people driving alone in a car-Barnes (02:01):Yes.Cubby (02:01):Wearing a mask?Barnes (02:03):And I wonder what the hell they're thinking.Cubby (02:04):Please tell me why. I need to get this off my chest.Barnes (02:07):You're protecting yourself from yourself.Cubby (02:10):I just don't get it.Barnes (02:11):But some people though, Cubby, you know what, still don't understand why they're wearing a mask in the first place.Cubby (02:15):True.Barnes (02:15):Some people truly believe that it is to take the inhale and filter out the corona. It's the opposite. You're protecting projecting.Cubby (02:27):And I get some people are very busy and maybe they're going store to store and they just keep it on, but it just, it makes me laugh every time I see somebody just wearing a mask in the car by themselves.Barnes (02:34):Yeah.Leslie (02:34):Have you seen the thing on Amazon you can buy, the air filter, like if you're going on a flight? And a friend of mine bought one because she's flying back from Portland this week, and she's got the air filter mask that's hooked up to her arm. And I'm like-Barnes (02:47):Well, she needs a bulletproof vest more than that, because Portland's out of control right now.Cubby (02:51):Right.Barnes (02:51):I mean, it's completely ... Hey, please rate, review, and subscribe. That's how we keep this thing going. Of course, now you can get us on the iHeartRadio app, which is fairly new in the last month, now in Teslas everywhere, just search The Pop Culture Show, and also on-Cubby (03:05):Why are you laughing, Leslie?Leslie (03:05):He's such a Tesla dude.Barnes (03:05):What? These are outlets.Leslie (03:06):He's such a Tesla dude.Barnes (03:09):I'm doing a service for Tesla people who might want to listen in the car. You can search it. It's right there. Amazon Alexa, the Google Hub, whatever.Cubby (03:20):MySpace, we're everywhere.Barnes (03:22):Yeah, we're on MySpace. We're on a delay-Cubby (03:23):Cassettes.Barnes (03:24):We're on a 10 year delay on MySpace, but we're there. And also, coming up today, Joe Gatto, good friend of Cubby's. This guy is hysterical, from Impractical Jokers. He's coming up. Last plug, we have someone very big next week, and when I say big, I don't just mean in stature, I don't just mean in popularity.Leslie (03:43):You mean big.Barnes (03:44):I mean, big in every way. Goldberg, WWE powerhouse.Cubby (03:56):Amazing.Barnes (03:57):Goldberg.Cubby (03:58):We're getting some good guests, man, for a show that's just getting legs here.Barnes (04:01):He's such a great guy. He will be on with us next week. Bill Goldberg. You know he's on The Goldbergs? Which is so funny. He's a recurring character.Leslie (04:10):Which is hysterical.Barnes (04:11):He plays the gym coach.Cubby (04:12):I should try to get Whoopi on the show, Whoopi Goldberg.Barnes (04:15):Totally. We need an Oscar winner. We haven't had one yet.Cubby (04:17):Yeah, let me work on that.Leslie (04:17):Let's get all the bergs on the show.Cubby (04:18):Right.Barnes (04:20):We need to have a winner of each award at some point. Have we had a Grammy winner yet?Cubby (04:25):Well, we might. We might.Leslie (04:26):We might, yeah.Barnes (04:27):We haven't yet, right?Cubby (04:28):I think we have some Grammy nominees.Barnes (04:29):Let's work on that.Cubby (04:30):We'll work on it.Barnes (04:30):Yeah, let's work on it. Anyway, so Bill Goldberg will be on next week, and if you have a question you want to leave for him, Fram, give them the number.Leslie (04:43):Is that the sound of crickets?Barnes (04:45):I tested you, and I thought you wrote it down one time. 404-939-3733. You can leave a message, a question for Goldberg, and be sure and tell us where you're calling from and all that good stuff, and your name. So Cubby, your question was what?Cubby (05:02):Well, no, I got the mask thing off my chest, and I'm sorry-Barnes (05:05):Good. You feel better?Cubby (05:05):I just had to get into it. Well, I do feel better, but I want to make sure that I know that ... I want to make sure you guys know I love you and I want to know what happened throughout your week, and I want to know a headline maybe, like a highlight of the Barnes week, and then we'll get to Leslie after that.Barnes (05:16):I'm going on a plane for the first time after we are done with this show since February, which is rare. Going to Houston for a shoot, literally two hours.Cubby (05:26):Is the plane packed?Barnes (05:29):There's no one next to me, and the whole middle seats, I can tell they're blocked out.Cubby (05:34):Right.Leslie (05:34):What are you going to pack?Barnes (05:35):I'm just bringing gear.Leslie (05:36):I mean, hand sanitizer, obviously your mask. What else?Barnes (05:39):Well, they have that at the airport.Cubby (05:40):And that flight is, what, hour?Barnes (05:42):Hour and a half.Cubby (05:42):Hour and a half?Barnes (05:43):Yeah.Cubby (05:43):Yeah.Barnes (05:43):Like 1 37.Cubby (05:44):Right.Barnes (05:45):I had an avail check this week for a show, so Hollywood's getting back to work.Leslie (05:49):What's an avail check?Cubby (05:50):What's an avail check, yeah?Barnes (05:51):That's when your agent calls you and the show calls them, and I auditioned for the show back in February and they called to say, "Is he available?" They'll do that so they don't say, "We want to book him," and then you say no because you're doing something else.Cubby (06:02):What's the show?Barnes (06:03):I can't say.Cubby (06:05):Come on, man.Leslie (06:06):I'm just impressed that Barnes has an agent.Barnes (06:08):I've had the same agent for 20 years, Fram.Leslie (06:10):I know, I know-Barnes (06:11):Well, People Store.Leslie (06:11):It's just impressive.Cubby (06:12):Can you give a hint? Is this show on network TV? Is it a streaming?Barnes (06:14):It's on cable.Cubby (06:14):It's on cable.Leslie (06:15):It's on cable.Barnes (06:16):It's cable. I can't tell you, because legally, I can't talk about it until it happens.Leslie (06:22):You've played a lot of bad guys. Would you be auditioning to play a bad guy?Barnes (06:26):I will tell you, it is.Leslie (06:28):See? You're typecast.Barnes (06:29):Don't do that. Well, in a sense of, it's a CEO of a company who's a dick doing some bad things. That's all, yeah. How about you, Fram? What's going on in your world?Leslie (06:39):I had a really interesting week. I'm part of this new group called the Nashville Music Equality, and I hosted this big webinar. We talked to African American country music fans, and it was really eye-opening. This one girl whose Instagram post went viral, Rachel Berry, she talked about she's a country music fan, she loves Little Big Town, she goes to a ton of shows, but she did talk about how uncomfortable it is at some shows where people yell out racial slurs or look at her like, why are you here? And-Barnes (07:09):I saw you post that. I didn't realize what it was.Leslie (07:11):Yeah. She made this one comment that just, it was really hard for me to even say out loud, but she talked about kind of walking through a tailgating scenario where there were Confederate flags and she wished that she was invisible. And I was like-Barnes (07:24):Wow.Leslie (07:24):Wow. So-Barnes (07:25):Yeah.Leslie (07:26):It was really powerful, and I'm excited about being part of this group.Cubby (07:30):Well, we all had very action-packed weeks.Barnes (07:32):And Cubby, your whole thing was you're just pissed off about people wearing masks in cars? That's it?Cubby (07:36):I just wanted to talk to somebody about it?Barnes (07:38):That's all you did?Cubby (07:38):Yeah, well, wait-Barnes (07:38):How's the baby?Cubby (07:39):Well, the baby's great. We have a five and a half month old. We've had a couple of blowouts this week. You guys remember blowouts. I'm sure you know blowouts.Leslie (07:45):Yeah.Barnes (07:46):Blowouts as in the pants, or blowouts as in situation?Cubby (07:49):Blowouts as in a situation with the pants, yeah, so-Barnes (07:52):Yeah, I'm being serious. You had a blowout like a blowout.Leslie (07:55):I'm like, a blowout.Cubby (07:56):Not like a blowout fight, but a couple of times where a little bit too much of number two, so-Barnes (08:02):That's what I'm saying.Cubby (08:02):Yeah, it's kept me busy, and-Barnes (08:05):Well, I didn't figure with your hairstyle that you went and got a blowout. I figured it was a blowout.Cubby (08:10):My wife actually went to the hair salon for the first time in months yesterday, and they don't do blowouts any more.Leslie (08:15):No, they can't.Cubby (08:16):Right. Makes sense.Leslie (08:17):Yeah, I used to get blowouts every week.Barnes (08:18):A world-Leslie (08:18):It's tough. Tough.Barnes (08:19):With no blowout?Cubby (08:21):Because yeah, it blows it around I guess, right? I guess that's the reason. I don't know. But you know what?Barnes (08:26):Shift the corona everywhere?Cubby (08:27):That's what they say, yeah. But I don't know. Do you go to a barber, or where do you get your hair done, Barnes? Because I go to a local guy-Barnes (08:34):I don't get my hair done. I just get it cut.Cubby (08:37):Do you support local business?Barnes (08:39):Yeah.Cubby (08:39):I go to a guy down the street that has the barber shop thing, the sign-Barnes (08:43):Of course you do.Cubby (08:44):Going around. Support your local businesses if you can.Leslie (08:46):I totally agree.Barnes (08:48):Yeah.Cubby (08:48):Yeah.Barnes (08:48):I go to an individual person who had branched off from a place ages ago and has her own little hut.Cubby (08:55):Right.Barnes (08:55):Yeah, so it's a one person hut. It's a business hut.Cubby (08:59):You go to a hut to get your hair done.Barnes (09:00):So I support the hut. It's funny.Leslie (09:01):It's kind of a real treat now to get your hair cut. I haven't had mine cut since February. I'm looking forward to going soon.Cubby (09:07):Yeah.Barnes (09:07):Cubby, which hair do you cut exactly?Cubby (09:10):See, that's what I was waiting for.Barnes (09:11):I just wanted to know, what hair do you cut?Cubby (09:15):It's fairly easy. I just do the old-Barnes (09:17):On the left or the right?Cubby (09:18):Yeah, I have two or three on the right. No, I get the old buzzer and I do a number one-Barnes (09:21):You get a shave.Cubby (09:22):And I just buzz it, and then we're good to go.Leslie (09:23):So it's easy.Barnes (09:24):So it's a clean up.Cubby (09:25):It's a clean up pretty much, yeah. Yeah.Barnes (09:27):That wasn't a diss. I was just curious when you say you go get-Cubby (09:29):Well-Barnes (09:29):A hair cut, you could go three years and someone wouldn't say, "Dude, you need a haircut."Cubby (09:33):Barnes, I am jealous. You've aged well, I'll tell you that.Barnes (09:35):Oh.Cubby (09:35):You've aged very well.Barnes (09:36):Thank you.Cubby (09:36):Yep.Barnes (09:37):So have you, though. You-Cubby (09:38):You have a lot of hair, you look good. You look young.Leslie (09:39):This is a great bromance situation here.Cubby (09:41):It really is. It really is.Barnes (09:42):I'm feeling warm inside, Cubby.Cubby (09:44):It just doesn't mean you don't look great, Leslie. This is just a guy thing right now.Leslie (09:46):I love it.Cubby (09:46):Okay.Leslie (09:46):I know. I'm going to sit back and enjoy.Cubby (09:48):Okay.Barnes (09:49):Cubby, I was concerned about you, you drinking a mimosa. I love that.Cubby (09:53):Yeah.Barnes (09:53):I was concerned. So this is on the same topic, this may be a problem. Earlier in the week, you texted me, and you were blowing me up with some weird drunk texting. And I thought, man, this guy is, at 11:00 AM, he's drunk texting me and he's being funny. You're going to feel the pain at 5:00 AM when that baby's awake.Cubby (10:10):Well, it was 11:00 PM. You said 11:00 AM.Barnes (10:12):Oh, 11:00 ... Oh yeah, right. Right now it's that time. No, but you were a little sauced, and I thought, man, this guy's going to feel the pain tomorrow.Cubby (10:21):Yeah, well-Barnes (10:21):You can still party like that with a five month old?Cubby (10:24):I've learned to kind of dial it back in the last week or two, actually, because I've been waking up-Barnes (10:28):The last week?Cubby (10:28):I've been waking up pretty banged up.Leslie (10:29):Well, you have the week off-Cubby (10:29):Yeah.Leslie (10:30):So you could afford a few cocktails.Cubby (10:31):Correct. I had the week off, and did I tell you my tradition? We have a Jagermeister shot machine in the kitchen?Leslie (10:37):You do not.Barnes (10:37):No.Leslie (10:37):Who has a Jagermeister shot machine in their kitchen?Cubby (10:40):And Jager-Barnes (10:41):What?Cubby (10:41):I didn't touch for years. I got really, really banged up on it like in the mid-90s. I didn't touch it for years. My wife lived in Germany, brought some Jager back, and I said, "I haven't had this in a while." It was, like, four years ago, and I kind of got back into it. So I bought a Jager shot machine. It gets down to minus 10 degrees, and every day at 5:00, we kick off happy hour with a shot.Barnes (11:02):Really?Cubby (11:02):Me and my wife. Yep, yep. And it's really good.Leslie (11:05):That is a crazy tradition. Now, I've heard of the margarita machines, but never the Jagermeister machines.Cubby (11:09):Jagermeister shot machine.Barnes (11:11):Cubby's house is ripe for a reality show. There are 34 cats, a Jager machine-Leslie (11:15):Let's shoot it.Barnes (11:16):Chickens in the back yard, they have-Cubby (11:18):Asian wife.Barnes (11:19):75 UPS packages at the front door every day.Cubby (11:21):Yep, yep.Barnes (11:21):I mean, seriously. There is some stuff going on. We need to dive into that more. How's that celebrity sleaze, Fram? You've got an entire week's worth to catch us up on.Leslie (11:32):This is insanity. First of all, it's the he said/she said trial of the century, that's the Johnny Depp libel suit, which is into its second week. If you ever want to read something funny, read the British tabloid headlines. They're better than The New York Post. They're incredible. But-Cubby (11:47):They are.Leslie (11:47):A lot happened this week. First of all, tell me how this happens, guys. Johnny Depp told the court he lost $650 million, his fortune mainly from Pirates of the Caribbean, $100 million in taxes that he owed. I mean, is that just a bad business person or what? How do you lose that much money?Cubby (12:06):It could be the people around him that just aren't managing his money properly either.Leslie (12:09):Yeah, and a couple other things came out in court. Apparently they showed a photo of him passed out covered in ice cream. His business manager does not like Amber Heard, called her a Machiavellian overlord, meaning she's a cunning person. But here's the part of the week that was truly fascinating. All of Johnny's exes came out in support, including Winona Ryder, calling him a good person. And then Vanessa Paradis, who he was with for 14 years and they have two kids together, she said, "Through all these years I've known Johnny to be a kind, attentive, generous, and non-violent person." So that's what happened this past week in the Johnny Depp trial. We'll see what happens next week.Cubby (12:51):I still can't get that audio out of my head you played last week.Barnes (12:54):That trial?Cubby (12:55):Yeah, yeah. That was crazy, man.Leslie (12:58):Of them trying to cut each other-Cubby (12:59):Yes.Leslie (12:59):Or of him asking Amber Heard to cut him?Barnes (13:00):So weird.Leslie (13:01):It's unbelievable. So 30 Rock had a reunion. A lot of people thought it was just a big commercial for NBC's new streaming service called Peacock, and a lot of people were really disappointed in it. Although it was a little timely. Tina Fey's character Liz Melon did yell at a man for not wearing a mask.Speaker 5 (13:19):No mask, hot shot?Speaker 6 (13:21):We're in an open air system.Speaker 5 (13:22):You scared of the virus now?Speaker 6 (13:23):I already had corona. I was on my way to donate plasma.Speaker 5 (13:26):Boom, another successful interaction with a man.Speaker 7 (13:29):30 Rock returns-Speaker 8 (13:30):Shut up.Speaker 7 (13:31):With an all new reunion special.Speaker 9 (13:33):Dreams really do come true.Speaker 5 (13:35):How did you slap me?Speaker 8 (13:37):I have the iPhone 40.Speaker 7 (13:38):30 Rock: A One-Time Special. Thursday on NBC, streaming the next day on Peacock. And every 30 Rock episode available July 15th on Peacock.Barnes (13:47):What makes you think that wasn't a commercial?Leslie (13:49):For Peacock. I wonder how much they got paid for that reunion show.Barnes (13:52):A lot.Leslie (13:53):A lot. Now every female I know, I know Barnes, I'm not sure if-Barnes (13:57):I'm not a female.Leslie (13:58):If your wife or Cubby, if your wife are into these two guys. I know that I am, but together, Chris Evans and Ryan Gosling, teaming up for a Netflix move called The Gray Man. Man, that budget's over $200 million so far. It's a spy thriller. I'm talking to the wrong audience here-Barnes (14:16):Yeah.Leslie (14:16):But I'm telling you, it's going to be huge.Barnes (14:18):Cubby? Cubby's shaking his head.Cubby (14:20):I'm lukewarm on it.Leslie (14:20):Ah, come on.Cubby (14:21):Keep going.Leslie (14:22):Speaking of huge, here's a movie to watch I watched over the weekend, [Lenny 00:14:25] and I loved, although I do love Charlize Theron, but have you seen The Old Guard on Netflix?Cubby (14:31):No.Barnes (14:31):No.Leslie (14:31):She kicks butt. Well, it's a new ... She's immortal. And by the way, the way it ended, I was like, okay, well, they're going to have a sequel. And then the next day, I read there's a sequel in the works, so don't feel bad for actors. They're making a ton of money on Netflix. Speaking of sequels, again, Sandra Bullock, Bird Box.Barnes (14:52):Again?Leslie (14:52):Again, and I'm thinking this might be timely because remember, everybody was wearing masks at the time, right?Cubby (14:58):Right.Barnes (14:59):That was a weird one. Completely.Leslie (15:00):It was weird post-apocalyptic world. AppleTV had a big hit over the weekend, Tom Hanks torpedoing everyone in Greyhound. I haven't watched it yet, but-Barnes (15:10):What's that about?Leslie (15:11):It's a World War Ii drama loosely based on a true story.Cubby (15:15):And actually, I have Tom Hanks coming up in a 1995 reminiscing pop culture segment here, which is a little tease of what's to come.Leslie (15:23):Woo. Okay, this is so bizarre. Jessica Biel had a baby and no one knew about it. How did they keep that a secret?Barnes (15:31):You mean, she didn't know and all of a sudden it just arrived?Leslie (15:32):Yeah, that too.Cubby (15:33):Or they kept it a secret?Barnes (15:34):Well, what are you saying?Leslie (15:36):Well, I'm saying that the news is that she had a baby, but coincidentally, his movie Palmer, remember where he had the indiscretion and there was a photo of him with a lead actress holding hands under the table, that movie's coming to Netflix.Barnes (15:48):Oh, you talking about Timberlake?Leslie (15:50):Yeah, Justin Timberlake.Barnes (15:52):And so they had a baby, she stayed out of the public eye, and not one pap knew she was pregnant, that kind of surprise?Leslie (15:58):Yeah, and a lot of people-Barnes (15:59):How?Leslie (15:59):Are saying, "Wait a second. She must have been pregnant when he had his little mishap."Cubby (16:05):Oh right.Leslie (16:05):So-Barnes (16:06):But he never really ... Did he really say that he cheated? He was holding hands with a co-star, right?Leslie (16:11):He was holding hands. I think he had had too much to drink. He apologized. But apparently, Jessica Biel was pregnant at the time. But that movie, Palmer, is coming to AppleTV. Now, Hulu's got a huge hit. I haven't seen this yet. It's called Palm Springs, but I bet someone on this show knows about Palm Springs.Cubby (16:29):You saw it?Barnes (16:30):Saw it, and Hulu paid 17 and half million for that thing.Leslie (16:34):Wow.Barnes (16:35):It's basically a Groundhog Day. I thought it was weak. I wouldn't waste your hour and a half. It's like a-Leslie (16:40):Well, what's it about? It's like Groundhog Day?Barnes (16:42):Yeah, it's at best a 30 minute thing, at best.Cubby (16:46):How do you watch everything? There's so much to watch. I've said it before-Barnes (16:48):Well-Cubby (16:49):I'll say it again, just so much-Barnes (16:49):I bought into the hype, Cubby. Everyone was talking about how great Palm Springs was. It wasn't even filmed in Palm Springs. It was filmed in, like, Santa Clarita or something.Leslie (16:58):Well, that's weak.Barnes (16:58):Well, that's all the time, but I just was like, okay, well, I've never been to Palm Springs and I watched the trailer and I thought, well, maybe. Samberg, I don't mind him.Cubby (17:06):Right.Barnes (17:06):J.K. Simmons is in it, Cami Mendes from Riverdale. Is that what she's ... I think, Riverdale?Leslie (17:11):See, you've saved us on Palm Springs.Barnes (17:13):Well, what's interesting about it is, Cami Mendes and J.K. Simmons when they shot this movie, they were not available on the same days.Leslie (17:21):Wow.Barnes (17:21):Now you want to talk about ... And this was pre-coronavirus. Check this out. This is a clip from Kelly and Ryan, a very quick clip, talking about how they put this together and neither of them were there are the same time.Cami Mendes (17:32):The only unfortunate thing is, I actually didn't get to work with J.K. Simmons on a personal level because I had to go shoot a movie right after Palm Springs, so I ended up ... They used a body double for whenever we were in the same scene, and the same thing with me and him when I was gone, so-Kelly Ripa (17:50):Oh, you're [inaudible 00:17:51]. Wait, so you two did not work together.Cami Mendes (17:53):No, but-Kelly Ripa (17:53):That's a big bummer.Barnes (17:57):Hollywood is one big lie.Cubby (17:59):Yeah, it really is. Smoke and mirrors.Leslie (18:01):Wow.Barnes (18:03):They're not even in the same scenes.Cubby (18:05):Well, they do it with music all the time.Barnes (18:07):Yeah.Cubby (18:07):There's been-Barnes (18:07):Oh, totally.Cubby (18:08):A lot of hit songs, different studios, different parts of the world.Barnes (18:11):I give it a two out of five.Cubby (18:13):Okay.Barnes (18:13):Two lounge chairs.Leslie (18:14):There were a ton of fans very upset over the fact that Tom Bergeron and Eric Andrews were fired as host for Dancing with the Stars. Bergeron was on that show for 15 years.Cubby (18:27):Yeah, a long run.Barnes (18:28):The show decided, and Cubby, tell me what you think about this, the show is saying they wanted to go into a more creative and different direction. I'm sorry, but that show's been number one for 10 years. So what direction would that be-Cubby (18:40):Right.Barnes (18:40):Other than you're dominating the ratings.Cubby (18:44):Are they referring to a different direction meaning how they're going to have to retool everything because of the virus? I don't know.Leslie (18:49):They hired Tyra Banks, which is fine, but people love Tom Bergeron and they're very upset.Barnes (18:56):Yeah, you're messing with the perfect system where they've crushed it. And when I'm joking about going in a different direction, the only way to go is down.Cubby (19:04):Right.Barnes (19:04):And Tyra Banks came in, got executive producer also. So I don't know what-Leslie (19:08):Really, really, really interesting.Barnes (19:09):What's happening there.Leslie (19:10):A couple other stories. Hayden Panettiere is seeking a restraining order from her ex, Brian Hickerson. Check this out, he is charged with seven felonies and one misdemeanor, and she came out with a really telling thing on Instagram just saying basically after suffering for years as the victim of psychological, emotional, and severe physical abuse, she is now hoping this will help other people. I feel really sorry for her. I was around her a lot when we were filming the TV show Nashville. It was filmed here for a couple of years, and she really, really wasn't visible at the time. She stayed in her dressing room a lot and didn't interact with the rest of the cast, so I wonder if she was having a hard time back then. A Rod and JLo want to buy the Mets.Cubby (19:55):Yeah, that's been floating around here in New York. It goes away and it comes back, and right now it's on the front burner again.Barnes (20:01):Is that a good thing for New York?Cubby (20:04):Yeah, a lot of people don't like the current owners of the Mets, so I think there are some fans of the idea.Leslie (20:10):A bunch of other people have gotten together with them, and the bid's already out there for $1.7 billion, and they're saying that JLo and A Rod put up $300 million of their own money.Cubby (20:19):Right.Barnes (20:20):Does New York like JLo and A Rod?Cubby (20:23):They do, and I interviewed A Rod last year, and I didn't know what kind of guy he'd be. I thought he'd be a douchebag-Barnes (20:29):Really? He seems nice.Cubby (20:30):And he was the nicest guy in the entire world. I really do love A Rod and Jennifer and-Leslie (20:37):I love them together. I love them.Cubby (20:40):Jennifer's sister, Linda Lopez, is a good friend of mine, and she adopted a cat from us last year actually.Leslie (20:45):Oh, that's good.Cubby (20:46):So we'll have to get her on the show someday.Barnes (20:46):Well, we expect you to get JLo on, man. You can't drop that you're friends with JLo's sister and not show up with JLo.Cubby (20:51):I saw 20 minutes of JLo here at the Garden last year, and that's when the blackout happened.Barnes (20:55):Whoops.Leslie (20:56):Wow.Cubby (20:57):The whole garden went dark, and-Leslie (20:59):I remember that.Cubby (20:59):Yeah, that was last July.Barnes (21:00):Go back and find A Rod's show on CNBC. It was only about five episodes. I feel like it was a test run. It was fantastic. It's where he went back to past failed athletes, and he gave them a second change. He kind of Shark Tanked them on location-ish, like Evander Holyfield was one of them. And they go and show you Evander Holyfield living in a two bedroom apartment. I mean, the guy's gone through $400, $500 million, some insane amount of money, and they help him get back on his feet. It was a fantastic show, and it's on demand. I forgot the name of it. Second Chance or something like that.Cubby (21:33):Google, baby. Google.Leslie (21:34):I like them together.Cubby (21:35):Yeah.Leslie (21:36):Remember Benifer? Anyway, I digress. The record of the week is The Chicks, Gaslighter, formerly The Dixie Chicks. I think it'll be number one this week, but how about this, their first album in 14 years. A lot of it deals with Natalie Maines' divorce, but some great songs on the record. The Chicks.Barnes (21:55):It's one of my favorite terms. Do you know the definition of gaslighting?Leslie (21:58):Yes, (singing). No.Barnes (22:01):Fram, you're in class, Fram. Do not sing in class. Gaslighting is to manipulate someone by psychological means into questioning their own sanity.Cubby (22:10):Wow.Leslie (22:10):We're learning something this week on The Pop Culture Show.Barnes (22:13):Gaslighting's a great term. I'm surprised it took someone that long to get it on record.Cubby (22:19):And I have a question too. I'm sure the answer is yes, but did The Chicks ... I know no one buys albums much any more, but if you buy a CD, is the artwork already changed? I mean, because that name just changed, and I'm wondering, the new artwork. Is The Chicks everywhere? I mean, Dixie is gone, right?Leslie (22:34):Yeah, it's gone.Cubby (22:35):Completely gone, yes.Leslie (22:36):Yeah, this is definitely The Chicks.Cubby (22:36):Wow.Leslie (22:37):They've been wanting to do it for years.Barnes (22:38):Here's a clip of it.The Chicks (22:50):(singing)Barnes (22:55):And they did a video on 4:3, which means square.Leslie (22:58):Yeah.Barnes (22:58):Remember how the TV used to be 10 years ago when it was square and not a rectangle? Which I don't get the association in the old-school retro feel to Gaslighter. Am I missing something?Leslie (23:09):No, but I think if you listen to the whole record, they have a new video and song called March March, which is about everything that's happening today. So the record is a mixture of pain and loss from Natalie, but also of things that are happening today. Because as you know, they continue to fight all sorts of injustices.Barnes (23:26):Refresh my memory. What were they getting blown up for years ago?Leslie (23:30):Years ago, they made comments about the president-Barnes (23:32):But which?Leslie (23:33):George Bush, if you remember.Barnes (23:34):Okay, Bush.Leslie (23:35):Yeah.Barnes (23:35):I couldn't remember. I knew they took a beating from-Leslie (23:37):About the Iraq War and-Barnes (23:38):Some groups. Okay.Leslie (23:39):And everybody's saying they were right at the time.Cubby (23:41):What was the Earl song? I actually liked that one when it came out.Leslie (23:44):Oh, that song was fantastic. Look at the video too.Cubby (23:46):Was it called My Name is Earl?Leslie (23:48):Yes.Cubby (23:48):Or just Earl? I forgot.Leslie (23:49):My Name is Earl.Cubby (23:49):Yeah, it's a good song.Leslie (23:50):I love that, Cubby. I love that recollection.Barnes (23:51):Like from a show?Cubby (23:53):It was a song they had. I remember it was the first time I ever heard of The Dixie Chicks, then at the time Dixie Chicks, and I was like, this is a pretty good song. I like it.Leslie (24:00):Last week we did ... Cubby, you were talking about some stories that came out after our last podcast, but sadly, Naya Rivera died of a drowning. And it's sad because they think that she was actually trying to save her son, that maybe the winds and the current were so heavy that she got him back on the boat, but then she drifted away which is tragic.Cubby (24:21):So sad.Barnes (24:21):I pictured she might have gotten hit in the head by the boat because of the bobbing of the boat. They said that the-Leslie (24:28):Could've been.Barnes (24:29):Water was moving very drastically, and I thought maybe when she was helping the young child up that maybe that front of that pontoon boat hit her in the head. Who knows what happened.Cubby (24:37):Right, and then we talked about the shallow water too, that last week we talked about how shallow the water is. Maybe she dove into a rock. I mean, we don't know, but it's just such a tragic thing.Barnes (24:45):Yeah.Cubby (24:45):And the kid being there, I mean, oh-Barnes (24:46):So sad. And they had, like, I want to say 15 to 25 feet trees in the water underwater in that whole area.Cubby (24:55):Right.Leslie (24:56):She could've hit her head. Who knows what happened, but it looks like she saved her son. Sadly, Lisa Marie Presley's 27 year-old son Benjamin Keough died by suicide, and-Barnes (25:05):Dude.Leslie (25:06):She is just devastated of course. And his sister, Riley, posted really sad commentary on Instagram over the last few days.Barnes (25:13):And another 27 clubber-Leslie (25:16):I know.Barnes (25:16):And another one via shotgun to the mouth. Why?Leslie (25:19):There are so many people that I don't know if he had some sort of addiction, but this pandemic is really taking it's toll on a lot of people with mental health. It's really sad.Barnes (25:31):He had a $5 million record deal, which I was surprised to hear. I didn't know that.Leslie (25:35):I didn't know that either until I saw the story. And also, actress Kelly Preston, John Travolta's wife, lost her two year battle with breast cancer.Barnes (25:45):How'd they keep that under wraps? I was so surprised. I was shocked to hear that.Leslie (25:49):Loved her. Loved, loved, loved her.Cubby (25:50):I can't get over the bad news that she shares. Is it crazy or what?Barnes (25:53):This week.Cubby (25:53):It's like, every-Barnes (25:53):I know.Cubby (25:55):I mean, this week alone, right. But 2020, please end.Barnes (25:58):Yes, very, very bad.Leslie (26:00):Well, speaking of bad, the world lost an icon over the weekend, civil rights activist and congressman John Lewis. He was 80, died of pancreatic cancer. I'll tell you, there's a great documentary on Netflix right now called Good Trouble about his 60 plus years of activism.Barnes (26:17):Sad news.Leslie (26:18):That's kind of a wrap up for the week for celebrity sleaze. When was the last time you guys took Lyft or Uber, because-Barnes (26:24):Oh, long.Leslie (26:24):I saw this story that Lyft ... I know, I haven't taken an ... I used to take Uber everywhere.Barnes (26:29):Yep.Leslie (26:29):I haven't taken anything since February, but Lyft announced it's going to provide these easy to install partitions for all of their drivers for safety reasons. I guess it was tested in Atlanta, and now it's in Baltimore, Denver, a lot of their other markets.Barnes (26:44):I heard that. It sounds like a good idea. They're making the drivers pay for it, but it's something inexpensive supposedly. It would make me choose, if I had to, Lyft over Uber.Cubby (26:55):Well, I chose Lyft over Uber, because I drove for Lyft for three months.Leslie (26:59):You did?Barnes (27:00):I drove for Uber.Cubby (27:01):Did you really?Barnes (27:02):I was trying to create a reality show around it, and I was researching and I did it for a couple of months.Leslie (27:08):Wait, and so Cubby, why were you driving for Lyft?Cubby (27:11):Because it was a combination of fun and heck, extra money can't hurt. And I do a morning show, and as you guys know from doing a morning show, you have afternoons free. And granted, a nap is key, but you have the afternoon free for the most part. And I said, "You know what, honey? I'm just going to turn on the old Lyft app and see who wants to be picked up."Barnes (27:28):It gets old real quick.Cubby (27:30):It gets old real quick. I don't know about Uber, but on Lyft, you don't know where they're going until you pick them up, which I didn't like.Barnes (27:36):Same with Uber.Cubby (27:37):Yeah, so the first couple of rides I did, it was people within 15 minutes of my house. I'm like, this is great. And then at 5:00 one day, I took this guy to Newark Airport, which is, like, a 45 minute ride. And I'm like, oh my God. So yeah, I only did, like, four or five rides.Barnes (27:50):Yeah, it gets old fast.Cubby (27:52):Really fast. But it is cool, when you get home and your app that you have will ping you and say, "George tipped $15." And you're like, yeah. I feel good.Leslie (28:05):It's crazy too, though. A lot of people were trying to make extra money as you said, but they were coming in from all these little towns outside of Nashville. And a lot of them didn't even know where they were going, and if they didn't have their GPS on, I sort of felt like I was telling people how to get to my destination. It got a little irritating.Cubby (28:19):Yeah, it is annoying.Barnes (28:20):I gave up on the reality show idea. But someone, our next guest, would probably have a field day with that, and if I had to sift through all their episodes, maybe I could find where they actually probably did do something with Uber or Lyft. But our next guest is funny as hell. I think this guy and his crew are great TV. One of Cubby's longtime friends, that's cool that you hooked him into this.Cubby (28:42):Yeah, I'm glad he-Barnes (28:43):Did you bribe him?Cubby (28:44):Said yes.Barnes (28:45):Yeah, let's bring him in. Please welcome Joe Gatto from Impractical Jokers. Hey Joe.Joe Gatto (28:50):Hey, thank you so much for having me, guys.Barnes (28:52):Really appreciate you coming on.Joe Gatto (28:54):Hey, you know what? When I get a text from Paul Cubby Bryant, and it says, "Hey, I need you," I don't-Barnes (29:01):You jump.Joe Gatto (29:01):Ask what. I just do what the man tells me. It's done my career well for-Cubby (29:06):That's the kind of guy Joe is. Joe is just a great guy, and I think I met you, Joe, during one of the many radio interviews we've done years ago. And then I learned that we lived in Lower Manhattan around the same time.Joe Gatto (29:18):Yep.Cubby (29:18):And I actually ran into Joe when I was getting a pedicure with my wife, and-Joe Gatto (29:22):Yes, I walked in with my fiancee at the time, and you were with your wife getting pedicures, and I had never gotten a pedicure. And I walk in and you're there, and I was like, oh, okay. I guess it's a thing to do.Barnes (29:33):It is a thing. I actually love it. I'll go, which Cubby, let's do it. Next time we're together, we're going to go side bar chairs, six feet apart.Leslie (29:39):Oh stop this, please.Cubby (29:42):The best part of a pedicure, I don't care how the nails look, I'm a guy, is that calf massage near the end.Joe Gatto (29:47):That's the best.Cubby (29:48):That's the best.Barnes (29:49):You know the key though? The key is, do they ask you do you want shine at the end? Say no shine. You've got to say no buff. No buff.Cubby (29:56):Because it's longer, right?Joe Gatto (29:57):You don't want to be walking around town with buff. I got you.Barnes (29:58):No, dude, if you do the buff, people are going to look at you side eyed. That's when you have shiny toes.Cubby (30:03):That's true.Barnes (30:04):If you forget, they will buff you, and you will be stuck with it for a week.Cubby (30:07):Now Leslie, being the only lady here, are you a pedicure fan, or-Leslie (30:11):No, this is the funny thing about-Cubby (30:12):What?Leslie (30:12):All of this. I don't do pedicures or manicures.Cubby (30:15):Come on.Leslie (30:15):I just do blowouts every week. Of course, not now that I'm in quarantine, but how embarrassing is that that I've got all these metrosexuals on the show and-Barnes (30:23):Hey, hey.Leslie (30:24):Which is fine.Barnes (30:24):Hey.Leslie (30:25):Hey.Cubby (30:26):One more thing I will say about Joe. Joe, you're also just a fan of radio, man. You know a lot of people in the business. You're the kind of guy that if you hear me on the air and I say something funny, which is rare, you'll text me. I mean, you're just a ... You have a lot of friends in the radio business.Joe Gatto (30:42):I do, yeah, yeah. I've always been a fan of radio back in the day from ... I just always loved the whole radio scene. I actually thought for a while that might be a way I would go, and then it just didn't happen for me.Barnes (30:56):Two of the things about you that stand out, and we're talking about him like he's dead. I feel like we're at his funeral. We're like, oh, so let's say more nice things about Joe. One, you are funny, and two, you are are positive. And sometimes those don't always go together.Joe Gatto (31:11):Yeah.Barnes (31:11):You get a lot of comedians who are really negative, and you're quite the opposite. I mean, you stand up for bullying and stuff like that, but you also are just a very upbeat, positive guy. And that's impressive. And I think part of some of the success from Impractical Jokers is that you can see that on the screen.Joe Gatto (31:28):Yeah, yeah. It's part of my personality for sure. I am-Barnes (31:31):Totally.Joe Gatto (31:31):Yeah, so I appreciate that. Thank you. I try. I've been through a lot of stuff too, so I didn't realize the position that this show would put us in. It really is like comic medicine for a lot of people, and we get story after story about things that we've gotten people through and things like that, and helping people with mental health issues and all that. So you really just listen, and you can't help but be affected by that part of the job. I think it's the same thing with radio too. I think a lot of normalcy comes from radio. I remember after, being from New York, after 9/11. I remember when the shows went back on, and it was like, okay. It was like a sense of comfort that you just can't get and you can't explain, from strangers, because I don't really know people personally. And you're just able to help them in a way, so you can't help but bear that responsibility and take it to heart.Leslie (32:21):I have to ask you, when the camera's not rolling, just in regular life, are you doing joke stuff and practical jokes on just friends and family-Joe Gatto (32:29):Yes.Leslie (32:29):I mean, you have to, right?Joe Gatto (32:31):I'm a maniac. I'm just a maniac, yeah.Leslie (32:31):It's always on, right?Joe Gatto (32:33):This is just, a lot of the show is actually just happened to be in my personality. I always said the reason why the show I think is successful because people relate to us being friends. It's more of a show about friendship, and this is just a way I've always made my friends laugh. For a long time, Sal would never take an elevator with me because he knew once those doors close, I'm doing something stupid, and he's trapped for X amount of floors with me, and the embarrassment of that. So we've always done ... It's just how I really genuinely like to make my friends laugh. I put myself out there. I don't necessarily care what people think. I'm not mean with my comedy. I always make myself the butt of the joke for the most part, so I think that was just the way I do it.Cubby (33:10):So the show began in 2011, right?Joe Gatto (33:11):Mm-hmm (affirmative).Cubby (33:12):I mean, did you ever think a show nine years ago would still be on the air now, would lead into a movie, which by the way, came out in the nick of time before the pandemic hit. It came out in February, Impractical Jokers, and you made a lot of money, by the way. I was checking the numbers. You did very well.Joe Gatto (33:26):We did all right. We did all right.Cubby (33:27):But can you believe you're still doing jokes and pranks on TV, on a TV show, and now nine years running. I mean, it's incredibleJoe Gatto (33:34):Yeah.Barnes (33:34):But Cubby, look back the first numbers were, like, in the millions, like 30 plus million people-Leslie (33:40):Right off the bat.Barnes (33:40):Watching that on truTV. I mean, that's not a diss to truTV. That's a credit to you.Joe Gatto (33:46):Yeah. Well, I mean, and credit to them, they actually, they switched the whole network. When we started, we were the outlier. We were literally between two tow truck shows-Barnes (33:54):Was it Court TV? Was it-Joe Gatto (33:58):Two of the three. It's part of Court TV, but it was two of their three. They had three tow trucks shows and us. So it was like, yeah, it was Lizard Lick Towing was the name of the show that we followed, and after that it was South Beach Tow. So it was like, people were like, what is going on with ... Who are these people? So we were really the outlier, and people just gravitated towards it. And to their credit, a couple years in, they were like, you know what? Let's try to build a comedy network. And now if you look at it, it's a big home for comedy. A lot of comedians go there with content, so ...Barnes (34:27):Were you surprised that it stuck and that it did so well?Joe Gatto (34:29):Oh my God, yeah. I was surprised to get episode two. Forget season nine.Barnes (34:33):Exactly.Joe Gatto (34:34):Yeah.Cubby (34:34):So how is the upcoming season going to be affected with what's going on? I mean, you're out and about, you're in grocery stores. You're out places. We're all still quarantined. How does that affect it?Joe Gatto (34:42):Yeah, we actually had to shut down production. Production started of season nine. We got a couple of things under our belt, and now with New York opening slowly, we're just going to have to produce a little bit differently. I don't think there will be much of us out and about in grocery stores or that kind of stuff any time soon, but a big portion of our show is either us just busting each other's chops privately, like times when they gift wrapped my house. For one punishment, I came home, and for my birthday they had gift wrapped my whole entire first floor of my home, including the plates and dishes in the cupboards. And then there's stuff that we do like that. And then also, we do a lot of focus group stuff or one-on-one stuff. So all that stuff could really genuinely live on. So there's a lot of content we could do. We just can't get ... We can't really approach people and get close in an on lockdown location.Barnes (35:31):No, people love that, Joe. They love the COVID jokes. They love the get in my space, yell at me for my mask jokes, yeah. It'd be a tough time. Everyone's so on edge that it would be-Joe Gatto (35:43):I think it'll definitely be a challenge, but I'm optimistic. I'm positive that we will figure something out.Leslie (35:50):What were you like in high school? Were you the guy that made your friends laugh? Were you that guy?Joe Gatto (35:55):Not until junior year. I was a really, really nerdy introvert for a long time, didn't have many friends. Here's a snapshot of me. I was on the math team, the bowling team. Yeah, that's right. And I was trying to draw, and I can't draw. I was trying to draw my own video games and doing creative writing, like writing short stories. So that was me. And then junior year, we started ... They had an improv troupe at school, like a comedy improv troupe. And I had always sat at lunch with Sal, Murr, Q, a couple other friends, and they all did it. And they were like, "Joe, you're really ..." I was just really weird, and they're like, "You're really funny and you're quick on your feet. Come try it, come try it."Joe Gatto (36:32):So I didn't want to go, didn't want to go. My parents were like, "Go. Go meet people. Go. Go do things." So I was like, all right. So I went, and I had such a good time at that improv thing. I remember the first scene I did was a lot of fun, and I got a lot of big laughs, and I was like, oh, this is something I might be interested in. And making people laugh actually became my kind of defense mechanism to do ... I started reverse bullying the big football players in my school. I was, like, 105 pounds, all lanky, and there was these big guys walking around. I used to knock their books out of their hands. I'd be like, "Carry my books." I used to make one of the line backers give me piggyback rides to class.Joe Gatto (37:06):And they always ate it up, and it kind of got rid of the whole bullying thing in my class. My class was all very tight. I went to an all boy Catholic high school in Staten Island, so that really helped the dynamic I think. So in high school, I was very different, but I did find my confidence towards the end.Barnes (37:21):Let's hear one that went really badly. What is a prank that really went south fast, and you couldn't stop it. It was already in motion. And maybe it didn't even air maybe. What was one?Joe Gatto (37:36):Well, there was one bit that we did. Honestly, our hit rate is, we've been pretty fortunate to be able to turn something into nothing pretty much the whole time. We've done over 200 episodes, but if you look at the bit numbers, like the numbers of challenges and punishments we've done, it's over 530 times we've been out there making something, doing something. So there's only really two that jump to mind. One of them actually started really early on in season one. I think it was the end of season one. We were like, okay, why don't we go to ... You know in New York City they have all these mommy parks and mommy and me parks. And we're like, oh, it'd be kind of funny if we just start talking baby talk to adults. So we were like, we could start being like ... We'd start talking and be like, "Oh, look what a cute baby. Excuse me, do you know where the R train is?" Just talk to the adults and ... So we're like, all right, we'll go to a kid park so we could justify why we're talking like a baby.Joe Gatto (38:24):And then really quickly, all these moms realized that there was four 30-something year old men without children talking weird in a park, and the cops got called right quick. So the cops showed up, and we're like ... It's like, "What are you doing?" And we're like, "Oh, we're just baby talking to ..." And they're like, "Get out." So we're like, "We have a ..." They're like, "We don't care. Get out. Just get out." So we were like, okay. We realized the mistake in that one. So that was a big one for us.Cubby (38:49):Tell me how you never get recognized, because I know I've asked you this before, but if people haven't heard it, you would think by now people would know you right off the bat, but you have a great answer. You're like, hey, even though our show is very popular, not everybody has seen it believe it or not.Joe Gatto (39:01):Not everybody has seen it, yeah, yeah, so that's ... I mean, New York City's an outlier that way with eight million people. Half of the ... Manhattan has there, so that's four million people to choose from. So it's like, there's still the foot traffic and the amount of people. We can't really go too remote. Sometimes we'll get caught in a rock and a hard place, and people try to fool us, but we catch them. Like 99% of the time, we can tell when somebody's pretending. They turn into a non-human. They turn into a robot. We seem them on camera before they even come up to us. Because if Sal is working the hamburger desk at a hamburger joint, if he's working behind the counter, we'll see the people walk in and all of a sudden, they're like, oh ... They get a look on their face, like, oh. And then they'll walk up to Sal and they'll be like, "One hamburger, please." They don't even talk like a human any more.Joe Gatto (39:46):But I think it's just, we've done some tricks to fight it too. And also, we kind of look like somebody, all of us. If you put us together, if you see all four of us, forget it.Cubby (39:55):Can you filter by somebody's looks, like she's 85 years old. She watches The Hallmark Channel. I know we can get her. Can you do that?Joe Gatto (40:03):Not any more, because our show has become such a co-viewing show, Cubby. Every family's watching it together. When we do our live tours and we see and meet people after ... Like there was this one time we met four generations that watch our show. There was a grandmother, her daughter, her granddaughter, and the great-granddaughter. They all watch the show, all had a different favorite. It became this family show really quickly. And that was weird for us, because we're on truTV at 10:30 at night between two tow truck shows, like I said. So our first season was super edgy, and then all of a sudden the numbers came back and they're like, "Families are watching your show." And it's always harder for me, and I like the challenge as a comedian, to not go for the low-hanging fruit and be dirty or push the edge in that way.Joe Gatto (40:43):So we responded to it very well and was like, let's try to be funny in a way that we can be proud of. And now I have kids that are going to end up watching the show, so I'm kind of glad that happened. My legacy isn't going to be all fart jokes.Leslie (40:59):I imagine people are finding you on YouTube as well, because there's just hours of YouTube stuff for Impractical Jokers. You can go down a deep dark hole on YouTube.Joe Gatto (41:07):Yeah. Yeah, there's a lot of fan stuff, too, like a lot of fan-created content. But then we also air ... A big hit for us is when we stared airing in London. We started airing overseas on Comedy Central in the UK, and we've got a big fan base over there and we were actually fortunate enough to go tour over there as well. So we did a live tour there a couple of times, which was fun. We actually even did a London episode, which was great.Leslie (41:27):I remember seeing one of the Impractical Joker episodes where you were going to kiss some lady in a mall, and your fiancee at the time, who I'm assuming is your wife now, was there-Joe Gatto (41:35):Yeah, yeah.Leslie (41:36):And remind me of the premise of that? There was a lady sitting-Joe Gatto (41:41):We had to kiss ... We basically were at the food court of a mall in New Jersey, and we planted one actor, but the guy who was going out didn't know who the actor was. And you had to go around, and you couldn't ask if they were an actor, and just basically go in for a kiss and see. The actor was told to kiss you if you go in for the kiss, so you're out and about going around. So then when it was my turn, there was just this one beautiful lady in purple sitting down, and there's nobody else in the food court. And I'm like, okay, so it's her. I was like, "What's up?" And then my wife walked by, and in my ear, because we wear the earpiece, I hear my wife go, "Oh, be careful out there." And I was like, "Oh," and they made Bessie come out and sit right next to her.Leslie (42:20):Oh.Barnes (42:20):Oh my gosh.Joe Gatto (42:23):I had to make the decision to kiss this actress.Barnes (42:23):That was so funny.Joe Gatto (42:24):Yeah.Barnes (42:25):Are there bits like that when you guys are at the table drawing stuff up where you have to go home to your wife and say, "Listen, honey, I just, we have this great bit, but let me tell you about it before you"-Cubby (42:33):It's only a bit.Barnes (42:35):Sit on the grenade, right?Joe Gatto (42:36):Yeah.Barnes (42:36):You've got to sit on the grenade before it airs. Have you had those?Joe Gatto (42:38):Yeah, I think for the most part, she's down. She gets it. At this point, it's almost a decade. They actually just, in season eight, they used my daughter against me in a great way, which was a lot of fun for a punishment, which I didn't really see coming, where she was in cahoots with them on that where they did a parenting group where you go in and they call in parents and they fill out a questionnaire and it was pre-written, and I had to answer the questions they wrote for me, but they brought in my real daughter. So they made me look like this fool father in front of my daughter, and then they're like-Barnes (43:09):Your life is stressful.Joe Gatto (43:11):Yeah, it's terrible. It's a terrible way to live.Barnes (43:12):I mean, everywhere you go you wonder is this a bit?Joe Gatto (43:15):Yeah, yeah. We've gotten people in their real life really, really well. It's hard though. It takes a lot of time. One of the biggest things we've ever done is over a year and a half we made Sal think he was getting ... He thought he had to give a deposition to the federal government.Cubby (43:30):A whole year of stress, right?Joe Gatto (43:31):A year and a half, yeah.Leslie (43:32):Wow.Joe Gatto (43:32):And it's just, you just have to look for opportunities. We did a bit in downtown Manhattan where you had to ... Sal climbed up on a statue and grabbed its nose and did this stupid joke where, "I got your nose." And it was outside a museum. And we got a letter to the office while we were in the office writing, and the showrunner came in and he was like, "Hey," he was like, "We got a letter from the government that we trespassed and we have to go to court for it." And Sal was there. And then later that day, he came in and he was like, "Oh," he was like, "Don't worry about it." He's like, "They figured out what the purpose ..." I was like, "Okay, well, don't tell Sal that. Let's make him think that he has to go for a deposition."Joe Gatto (44:03):So then we just laid a bunch of groundwork for about three months, and then we put together a deposition and filmed it without Sal knowing, and then six months later, we revealed on set, we made the federal government crash the set and basically hand Sal papers that he had to go to a jail and pay $100,000 and serve 30 days in jail.Barnes (44:25):You guys are good.Cubby (44:27):That's so good.Barnes (44:28):So good.Cubby (44:28):Do you ever fear of running out of content, jokes, pranks? Do you ever-Joe Gatto (44:35):I don't think so, and I'll tell you why. It's because we don't do your normal kind of prank show. I think that we would've totally ran the gamut already, right? Because the show is not your typical prank show. It's more of friends busting each other's chops and making each other laugh, and you never think about that, how long you were friends. You never run out of content, right? If you approach it form that angle, I think it's that way. We don't do ... Everything we do is kind of based in reality to some extent. We really push each other's buttons in a personal way.Barnes (44:59):Yeah, but at some point, your friends have got to have a meeting with themselves and say, is it time to move on from Joe?Cubby (45:04):Right.Barnes (45:05):Yeah. Is it time maybe to just cut this?Joe Gatto (45:09):I add value in other ways to offset that I think. I think I try to add value. I'm good with Christmas gifts, birthdays.Leslie (45:20):What are you doing in your off time right now? What are you doing for entertainment?Joe Gatto (45:25):I'm doing a lot of social network stuff, which is good. I'm doing a lot of Instagram lives and my household has become a TikTok household.Leslie (45:36):Oh yeah.Joe Gatto (45:36):Yeah, I do that. Basically, I write a lot. I got back into writing, which is good. I do a lot of charity work right now because we have the time. And I've also been able to jump on a lot of podcasts with friends and stuff, which I hadn't necessarily been able to do, which is a lot of fun.Barnes (45:49):Talk about your charity. Which can we highlight here? We should highlight something you're working on.Joe Gatto (45:54):I always love Daniel's Music Foundation out of New York. They're a great organization that offer ... They offer instruction to the physically and the mentally disabled in New York and they give classes. And it's a really nice community that I got pulled into a couple of years ago. They're called DMF, Daniel's Music Foundation. Beautiful story about the family and how they got involved and what they do in New York, so ... and they're music too, so it's kind of-Barnes (46:21):Excellent.Joe Gatto (46:22):Nice to highlight them.Barnes (46:23):Well, I can't wait for your shows to come back. When will we see Impractical Jokers and Misery Index, both of those coming back?Joe Gatto (46:30):Misery Index will be back at the end of the year. We just had our mid-season finale, so we'll be coming back at the end of the year, and then hopefully more next year, as well with Dinner Party as well. I think Dinner Party's going to be coming back, which is a really fun format for us too. It's basically our version of a podcast where we just have dinner together and tell stories and-Cubby (46:46):Well, actually Joe, I have a confession to make. This is a joke on you. I don't have a podcast. I don't know who these people are.Leslie (46:52):I've never seen him.Cubby (46:53):We're not even recording right now.Barnes (46:55):Yeah, we have to go, see-Joe Gatto (46:56):Check on the bomb to make sure it said recording.Barnes (46:58):That would've been classic, Cubby, if you would have teed something up to get him.Cubby (47:06):I know.Barnes (47:06):That would've been good. Well Joe, it was such a pleasure meeting you, and we'd love to have you back again some day. You're a funny dude. Thank you.Joe Gatto (47:14):Thanks, any time. I appreciate you guys saying thanks.Leslie (47:15):Thank you so much.Joe Gatto (47:15):Thanks, nice to meet you.Cubby (47:15):Thank you, Joe. I appreciate you, man.Joe Gatto (47:15):You got it. Thank you.Leslie (47:16):That was awesome.Barnes (47:18):A couple of audio dumps. Did you guys hear the new Kygo remix? Tina Turner is excited. She's 80 now, and her mailbox money is going to pick up. Kygo did a remix, he did this to one of Whitney Houston's songs last year. I want to play a bit of it for you. He put his spin on What's Love Got to Do With It. It's attached to a video.Tina Turner (47:40):(singing)Barnes (47:40):Here's where you can hear the Kygo.Tina Turner (47:41):(singing)Barnes (47:46):Too bad nightclubs aren't open now.Tina Turner (47:47):(singing)Cubby (47:48):Yeah, right?Tina Turner (47:59):(singing)Cubby (48:00):Although everybody on Facebook is a DJ now. Every time I go on Facebook at night, someone's spinning.Barnes (48:06):Totally.Cubby (48:06):I noticed that.Barnes (48:07):And three viewers.Cubby (48:10):Three viewers, right.Barnes (48:10):It'll be like the little three number in the bottom and they're having a dance party with the lights and everything.Leslie (48:13):But that song lives on. How about that? Timeless.Barnes (48:16):Her vocals are ... That was the original vocals.Leslie (48:18):Yeah. So good.Barnes (48:19):It's pretty incredible. With all the protesting going on everywhere from Portland to Atlanta to wherever, New York, everyone's going crazy, everyone's very just over amped.Leslie (48:31):Yes.Barnes (48:31):And I finally found someone, I wanted to call attention to a big problem in Minnesota, because there's problem there with nude sunbathing.Leslie (48:40):In Minnesota?Cubby (48:40):In Minnesota?Barnes (48:41):Yeah. They're saying that women cannot go without tops, and I thought, you know what? I'm going to give this person 15 seconds on our show because they're complaining in a very, very calm manner. They have a very effective argument, and I think they sound like a very nice person. So let's listen to her case.Speaker 16 (49:00):It's ridiculous when I turn around and there's a gentleman who has boobs that are as big as or bigger than mine, and he can keep his shirt off, and we're doing the exact same thing, sitting in the sun.Leslie (49:14):She has a point.Cubby (49:14):She does have a great point.Leslie (49:14):Seriously.Barnes (49:19):I just wanted to point out that all protesting doesn't have to be excitable. You can just bring a good case. And look how brief that case was, but effective.Leslie (49:28):She got right to the point.Cubby (49:30):I am a C cup by the way, for the record. She has me thinking.Leslie (49:32):See? See?Cubby (49:33):Yep.Barnes (49:35):Oh man. All right, celebrity confidential this week. This is a weekly series where we're going to go behind the curtain and tell some stories, and I think someone named Cubby's going to start us off. These are stories that have just happened in our careers being in this business or these businesses that weren't brought together because of the business. They just happened kind of on a side spin.Cubby (49:56):I want to talk about Howard Stern. We love and respect him, right?Barnes (50:01):Talent.Cubby (50:02):Talent. I'm sure you've met him, but if you have or haven't, don't tell me yet because I'll tell you what happened to me. So he talked about me on the radio back in the early 2000s a few times. See, when I worked at Z100, the top 40 station, we would do club gigs, and we w

How To Get Video Testimonials From Clients and Audience Members James Taylor interviews Jill Schiefelbein and they talk about exactly How To Get Video Testimonials From Clients and Audience Members. In today's episode Jill Schiefelbein talks about Exactly How To Get Video Testimonials From Clients and Audience Members. What we cover: Why you should join a Speakers Association How to ask for video testimonials Keynote speakers vs breakout speakers Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/sl068-public-speaking-career-tip-how-to-get-video-testimonials-from-clients-and-audience-members/ James Taylor   Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode.   Hey there, it's James Taylor, and I'm delighted today to be joined by Jill Schiefelbein. Jill is an award winning entrepreneur, dynamic keynote speaker best selling author and recovering academic before venturing into entrepreneurship. She taught Business Communication at Arizona State University for 11 years. Today, her business the dynamic communicator helps organization's navigate the digital communication space to track customers, increase sales and retain clients. Her latest book is called dynamic communication 27 strategies to grow, lead and manage your business. And she was also the co chair of the next influence conference which the National Speakers associations premiere event for professional speakers. my great pleasure to have Jayla join us today. So welcome, Jill.   Jill Schiefelbein   Thank you so much for having James. I'm excited to share.   James Taylor   Fantastic. So tell us what's what's going on in your world just now.   Jill Schiefelbein  There's a lot going on in my world, but a lot of what's been going on lately has actually been doing with virtual training, different virtual offerings, different, you know, annual programs, but they're dealing with, you know, a quarterly training program that now supplements things that I'm doing in person at conferences, so speaking not just on the stage, but to the screen as well. So how   James Taylor   does that that's quite a different medium in terms of being able to speak you know, you're so used to be on the stage of the biggest stage or your body movements that can be quite different as well, when you're in this little box, how do you have to change your communication style?   Jill Schiefelbein  You know, you do a lot. And what happens is most of the time, I find that speakers who are amazing onstage if they assume that they're just going to meet amazing in an online environment they tank, and it's because navigating the virtual communication space is very different than presenting on a stage. And it's not just about the eloquence in the execution, right? Yes, of course, those things are important. But one of the biggest problems that a lot of speakers have when going into the virtual space is that they're not eyeballs looking back at them. There's not body language that they can read, there's not energy that they can feed off of. And in essence, you have to manufacture all of that for yourself or find ways in the virtual environment to actually create that level of interaction and feedback that you seek in the face to face environments.   James Taylor   So what was if someone may the speakers out there that who primarily their their speaking and and or training To live audiences, if they want to get their toe in the water of learning how to use the media and also having to create their own online courses or online training, but just want to start getting getting used to what that medium could be and how they have to maybe present in a slightly different way, what's a good way for them to start   Jill Schiefelbein  the very first way is do your presentation alone in a room looking at a computer screen and record it via audio, just audio, and listen back to it. And if you're bored in certain parts, then you can expect your audience to be doubly bored in those parts. And it's really important not just to have you know, your energy coming through the enthusiasm, the para language, the ups and the downs of your voice. All of those things are important. But just understanding how people are listening through technology, by listening to yourself in those recordings is important because when you're listening to yourself, listen from the learner perspective that you're trying to actually learn information. So that's number one. Number two is test the platforms if you're doing doing it for a client, if you're doing in a corporation or an organization, and you're not the one choosing the software, you need to actually take time to practice in it and learn what tools you have available, for whatever reason, and it's infuriating to me on one hand, and on the other hand, it's great because I get way more business because the average webinar is kind of, at best. Yeah. And the average webinar is I'm going to speak and there's maybe going to be some PowerPoint slides, and we're going to have some q&a. And that's the norm. Well, if that's the norm, then what I do is way above that, so it's really easy to impress, but why would you as a speaker, why is anyone for that matter? Why would you want to settle for the norm? Figure out what tools are at your disposal and what tools for engagement and interactivity within the webinar or within the Virtual Training are open to you to use and then practice with those tools, get a test audience and practice   James Taylor   now. How did you get mentioned to you, you came from the world of academia and first at Arizona State University but where did The speaking the keynote speaking professional speaking site Have you begin? How did you all get started?   Jill Schiefelbein   Very funny story. It actually began when I was young when I was in high school in a small town in Kansas. My parents had told me at an early age, if I ever wanted to leave Kansas, I had to get what was called a full ride scholarship. And the nerd that I was I went and looked up what that meant in the library. And then everything I did from that day on was geared towards getting a full ride scholarship somewhere, which is how I ended up at Arizona State. And in doing so, I had the great fortune to be elected to some pretty visible leadership positions for community service and for like Student Government type leadership, and I traveled not only around the state of Kansas, but actually around the country, speaking to other students, and then adult organizations, about community service and about leadership and about engagement and I didn't realize it then. But that's when I fell in love with the power of words because, I mean, you're imagining this as a teenager, I'm standing here, I'm talking and then people are doing things. That's power. And I didn't know what it meant at the time. But when I went to college, my goal was to be and I still laugh and this is no joke. 18 year old Jill, I'm going to be a motivational speaker and Leadership Conference facilitator in Spanish speaking third world countries for you.   James Taylor   Well, you you had it done you were you there. That was I think, I think what I think when I was 18, I was just thinking about what nightclubs to go to so, so you were like, way ahead of way ahead of me.   Jill Schiefelbein  It was that focus that I went to ASU and they actually had very good communication department. So that's what I started to study. But as it turns out, two things happen. Number one, four years of high school Spanish that I got a pluses in you know, or A's and a pluses in Kansas does not even equal one real world year of Spanish in Arizona. So okay, so I wasn't as good at that is I thought I was and then number two, I took an organizational theory course. fell in love with the business side of communication. So when I went to grad school, that's what I focused in. That's what I taught. And then really turned it into Oh, so I can teach this. That's great. I fell in love with teaching, but I can also teach it through a corporate environment, which is quite impactful. And that's really where the business idea came about.   James Taylor   Now, there's lots of, obviously academics that try and make the move from lecture leaner than a traditional lecturing academic style, moving on to being more of keynote speakers on the stage. And some of them are successful at it, but a lot of them aren't quite as good because it's a definite different style going on there as well. I'm wondering for you, when you were making that transition, whether any mentors that you had around you that you could, you could get feedback on your speaking and you could get feedback on your keynote, your presentations, you know,   Jill Schiefelbein   I really didn't seek any of that. And maybe that's because I thought I was good enough to go as it was, for whatever reason my ego carried me through or it was just because I was so focused on like the business In the side and understanding all the business aspects that I didn't focus on the other, and I think that's really more of the truth. So I joined. Immediately I joined the Chamber of Commerce and I went into small business like group coaching programs. And I went in and just saw out any information that was available to me along business ownership around growing a business and went that way. So it was really through a collective effort of being active in my local Chamber of Commerce, which was at Gilbert, Arizona at the time, that I learned a lot and made many mistakes along the way. But that was my first step. My second step then once I decided that speaking, was going to be a big part of the business, not just coaching and training was I joined the National Speakers Association, which you mentioned earlier. I'm the volunteer co chair of their biggest event this coming summer. And that community really just it changed everything the community as a whole and then meeting certain people who then not really intentionally took me under their wing, but I could come to with questions question It was   James Taylor   a really powerful organization, have it have a good fortune we met recently in the winter conference. And my understanding is that, that that, that sharing that openness and wanting to share with with your, your tribe with your, your, your peers that kind of came about from the, from the founder from calvet, you know, the founder of the NSA and he was very strong, ready to start saying, you know, we, it's about growing a bigger pie. It's about giving back to your community. Once you once you're kind of on there, and you're starting to learn and you're starting to develop in your speaking career. You have to share and you have to help the people are coming up coming behind you as well. And I'm wondering as you were kind of going in that because one of the things I noticed was this really cool subgroups of of NSA, which I knew nothing about. So, my friend, mutual friend, Erin, Gargan, you know, she said Oh, he This is really cool group. It's called the the, the power woman of NSA and which I'd never heard. She was talking took me about this. And then I spoke to another friend of mine, Denise Jacobs. And she said, Well, actually there's even a sub sub group. There's the, the tall woman of NSA, which I think was at the influence influence conference as well. So, I mean, it's a big organization. So I'm imagining for you kind of just coming into how do you feel as a newbie member just kind of coming into the NSA, when there's obviously some very, very experienced speakers in that group.   Jill Schiefelbein  You know, it's really interesting. There's some very experienced speakers, but there's also a lot of very experienced speakers who have done maybe, let's say, keynoting for their business the entire time and are looking to learn the Virtual Training who are looking to learn these other skills. And so what's fascinating to me is when I hired someone, actually one this person at an auction who's one of the most arguably successful business consultants in the world, and we're sitting there during the day I hired him for and I needed a break and he said, but you know, do you mind if I ask you a question? And I was just like, Whoa, this person who I think is a mentor, who is I hired to work with me who whatever, asked me a question about some digital communication expertise that I have that he doesn't. And it was just a very clear moment for me that no matter where you're at, you will have something to learn, and you will have something to give. And it's just biding your time and waiting until it's the right time to input on either one of those things. And for me, it's been I've learned so much from so many different people, the spirit of Cabot, the spirit of giving, like, Listen, we don't need to compete with each other for gigs, there's a huge market out there. So let's all just be better together, which increases our fees, which increases our value, which is increases the credibility. It's just a win win win situation. And that mentality has really gotten me to devote a lot of a lot of time to serve the organization, but it's finding whatever communities within a bigger organization really fit you in it and like Aaron mentioned, you know, there's other communities to and I'm a part of a couple of other communities within NSA and it's finding your big tribe like the people that get it right like yes, they get what it's like to be in the green room and have the stress with the AV before you're going on or not know if you did well enough or you're traveling and you're a road warrior, not all people can empathize with that so it's nice to have that community and then it's nicer to even dig down deeper and find that circle of people that you just really connect with.   James Taylor   So I noticed that one of the things that you've talked and talked about before which is an area that regardless of where you are, as a speaker is pretty powerful to learn about which is idea of using video, especially when it comes to the testimonials so we've already probably all got you know those kind of written testimonials you get from clients or people that attend your events. But I know a lot of speakers myself included, I do a lot of video. I'm kind of a little bit rather than like okay, getting video at the end of my talk, someone comes up to me and says I really enjoyed this thing and and and I always think Good to myself, I should got video I should have, you know, but I'm never quite sure the best way of doing it. So what advice would you give to someone to ensuring that they getting video from those people that are coming up and having conversations with them maybe at the end or during the break? Or maybe after they've actually given their talk?   Jill Schiefelbein  Yeah, video, I mean, videos just keep we if you've been around marketing for the past, you know, month to year to five years, you know, that video is where it's at. and it converts better than almost anything else right now. But it's video done well. And so when it comes to asking for testimonials, number one, it's pretty awkward to do it yourself. This is where having a staff member and assistant would volunteer or maybe a meeting planner, you know, maybe an intern that they have, they're asking them and of course arranging it in advance that say, Hey, I would really like to capture footage so you make it a partnership effort, right? Especially if you don't have your own staff. Is there someone they can spare make it a partnership so that you give them three different questions that say can you describe the presentation that you just heard by James What's one thing that sticks out most in your mind? See, notice that you're not asking for Did you like James, what would you write this presentation or anything that quite frankly, doesn't matter? What matters is whether they liked you or not that they were actually able to learn something from what you said. Now, our egos want the five star reviews. But what really matters to me when I talk, I don't care if people write me a one star or a five star if they learned something that they can make their life better with. And so when you take your ego out of that equation, and really just focus on what what did you learn, and ask questions around that it's a little different. So you can ask for example, what did you learn from this presentation? What's your favorite takeaway? What's one thing that you can really imagine putting into action right away? And then I love the one words, can you describe James's presentation in one word, because what's great for that is imagine putting 20 of those together, boom, boom, boom, boom, boom, boom, boom, times 20. Right, and you have a great, great piece of video that you can use as Mark You can put it at the beginning of your demo reel. And then if you really want to make meaning cleaner, happy, add one or two questions in there about the event as a whole. And then give that to them as a gift in your post editing. You want to make an impression on a meeting planner, give them that gift afterwards.   James Taylor   Those are Grameen those are really fantastic and actionable things. That I mean, anyone that's watching this just now can kind of go into that. I'm wondering, I know a lot in some of the written testimonials, like one of the best testimonials you can get is when a client is able to say, we put into practice what Jill said and it increased our revenues by x or improved retention by y. How can you use video to get those because often you won't necessarily have that, that feedback until a little bit later on. Or maybe they'll write to you or you'll reach out to them say, Hey, how are you getting on with that? And they'll they'll email back Oh, getting with a sales rep by this amount. How can you then ask that potential client or that previous client to give you something in return? Video form.   Jill Schiefelbein  You know what's really interesting about that is if you got video of them initially right, and then you were following up with them after the fact, then you just add that as a text layer annotation on top of the video, right? So it's still coming from the person, you have the right to say it. You can, of course, ask them if they're willing to record a video interview testimonial, but that's hard. Like that's really, really difficult. But what you can do is if you can mutually come with them and do an interview, much like we're doing now, right, where you actually interview them about how your stuff is working in their context. Of course, that's not how you frame it. Right? Like, so let's say your topic is leadership. Right? So James, I would like to, you know, interview you about strategies for high impact leaders. Right, and then you ask them questions that you know, they learned from you, and you're getting that stuff back in the interview, and then it serves two purposes, right. It's a testimony to your work, but it's also great value that you can add to your community.   James Taylor   That's great. That's a really useful thing. I think people are really Pay attention to that, because that's something you can start using straightaway as well. So let's kind of switch a little bit more to you. I mean, you're built up this this career as a speaker. I'm wondering when it comes to let's talk about the craft part first. And whether when you were starting to develop was there was a particular lightbulb moment for you as a speaker where you can thought, Okay, this is what this is how I need to be thinking about the crafting of my keynotes, or is this something you maybe heard from another speaker and you went, Oh, okay, I understand now I need to really implement this in in how I design my keynotes and present my keynotes.   Jill Schiefelbein So when I think of myself as a speaker, I do I would say more breakouts than keynotes what may be different about me than others and some people are following this models. I don't care what type of speak speech I'm doing. It's the same price like I have a half day right and I have a full day rate you get me there and I will rock anything out of the park. Whether you want me to do a keynote and a breakout, or a keynote and three breakouts. I don't really care if it's 100 They are full day. It's one rate on there and I deliver that value. I end up doing a lot more breakouts and keynotes and I'm okay with that. Because I do not feel that my strength is in the huge, eloquent storytelling.   James Taylor   There's differences. Someone who hasn't made me this was new to speaking. And they've heard keynote, they haven't really heard that breakout. What's the difference between those two types of ways of speaking,   Jill Schiefelbein  a keynote is typically mainstage. You're in front of being higher conference and your keynote delivers one key note, right, like one key idea, one key experience for the attendees, whereas a breakout, maybe the workshops, right that people go into, they break out into different rooms afterward. And depending on the conference, I mean, I've had breakouts that have been 1000 people which are bigger than a lot of conferences, keynotes are right, it just depends at the conference. But you typically in a breakout or a workshop, you expect a lot more content and you expect a little more entertainment out of a keynote. And that's that's general now this is evolving. There are no hard and fast rules. And when people ask me to do a keynote, I am very clear like, I am a content. Heavy speaker. I think I add humor. I think I add stories. But I am not going to entertain and your audience isn't going to be rolling, laughing. They won't walk away, like inspire necessarily either. But they will walk away with things that they can put into action immediately that will make tangible results in their business. And if that's what you're looking for, I'm very clear on the value that I bring. And I have those conversations with people. That's not everyone's style, right? But that's where I know I can shine. The other thing is for me, once I embraced that I didn't have to follow any certain keynote format that I could create my own and it worked for me. It was so much better, because you try to model after what people have done that successful right? But I am never going to be a comedian. As much as I like to think my humor is great. It's kind of sarcastic and dry and not ever One always gets it. So I just need to own what I'm good at. So if I go up, and I set the audience's expectation, and that's the second thing I've learned is not to fall into anyone else's mold be my own. But then to set the audience expectations, expectations for listening, that the beginning of a keynote, I say, you know, today, I am here to make sure that you walk away with a single idea that is going to change how you fundamentally communicate with your customers in a way that will get them to refer you more business, or in a way that will have them using your product more frequently, or whatever the end goal may be that the meeting planner, and I agree on, if I am crystal clear with that at the beginning, and I'll accept back and say, well, in fact, I hope I leave you with many more than one. But all I'm asking you for is this. If you sit with me for the next 30 minutes and you walk away with one thing that you promised to implement, I can guarantee you that this will be an incredibly valuable use of your time, right. So you set the stage for what you want them to do. Because if they're just sitting there trying to scratch down notes, they're not going to implement anything. But the whole time that they can listen to me and know one thing that they're going to take away, then that's going to be more valuable for them in the end. And what's great as a speaker is, then once they implement that, and it's successful, they're going to realize, Wow, we need to follow up with her, maybe bring her in to talk about some of those other things because that one we focused on really wrong. And   James Taylor   I think it's an interesting thing about you know, because we talk about these different types, keynotes breakout, what I've seen is the keynote ones bringing many more the elements of what you would think of as a breakout. I think what I'm good friend of mine is a great speaker on similar topic, I speak on creativity and she speaks on creativity as well. And she is an amazing she comes from the world of training. So initially, she you know, you would have thought that she would the natural place vertigo would be a bit more of a breakout speaker but she said Actually, no, because I because I have big ideas but the same time the way I'm going to deliver them is very actionable thing. I want to be very interactive with the audience. And if you're like that The good news is that's the way that events are going. Because, you know, I think, vast majority that even the keynotes I do now I when I'm asking like what kind of blend you want between entertainment, you know, and the kind of content heavy and all we want lots of interaction, we want to and that was never traditionally the way for for keynote. And so I think if you are that person that you really like to do more of the kind of almost a little bit more of the training the you think about more than the kind of breakout style. That's not assuming that that's not going to work for keynotes because it seems to be that's where the that's where the direction of movement is kind of going for a lot of keynotes, obviously, you still get the celebrity stars and, and all those kind of people and you still get those incredibly inspiring people that you just come away with that one idea and it's a really powerful idea. But maybe that's not necessarily the the majority I would say well what's now being asked to as a keynote speaker now   Jill Schiefelbein  Yeah, I think the beauty of it is is now that we are expected So many different types of speakers and speeches and outcomes. meeting planners are looking for diversity in their attendees experiences, right? I mean, if you had motivational speaker after motivational speaker after motivational speaker, it's like, I'm motivated already Now give me something to do with it. I, I can only sit there and be like, Yay for so long and, and I'm not making fun of those speakers or speeches whatsoever because they all serve a purpose that I am not capable of serving in an audience like we all blend together. But I think the real thing is, is if I had advice to anyone, whether you want to be the traditional keynote, the motivational, inspirational, the content, heavy, whatever it is, really, really get clear on your area of expertise and obsess over it. I know too many people starting out and I did this starting out. Hey, Gil, we trust you with this. Can you also speak on leadership? No, I'm not a leadership expert. Now. Am I an expert in how leaders can communicate for this type of result? Yes. But instead I would say sure I can speak on leadership and then try to spend all this time crap. To talk around something where, you know what I can't quote studies, statistics research, I can't quote a lot of things. You know, and I can't say it from my personal experience. So really focus in on that area and just own it as much as you can and know when it's best to say, you know what, no, I can't speak on that. Here's what I could speak on in that realm. Or I can refer you to someone who can.   James Taylor   And that last bit the referring I mean, that seems to be the largest part of a lot of people speakers have their business comes into them as being referred either by someone that attended the event or by buying other speakers. Well, so I guess that then gives you an opportunity if I mean, I get asked to speak a lot about innovation. I'm not really an innovation speaker. I speak about creativity, but I know amazing innovation speakers, I usually can say if you want more of an innovation, this is the person here to to kind of go with as well. And I'm guessing then by having that, I mean quite defined as to what you speak about and putting out to your fellow speakers what you speak about as well. There's there's more options for for kind of reform. referrals as well, which kind of brings me to the, the business side. So you've, you've built up this business. I mean, there's so much opportunity out there especially you mentioned the, you know that they kind of break out say every conference you go to, they'll have maybe they'll have opening and closing keynote, maybe the keynote by the CEO. And then you'll have 20 plus maybe breakout sessions. There's lots of opportunity. How do you decide what to pursue? How do you kind of like put some way of if you're just getting into that world of speaking, you say, I want to be that kind of speaker to speak and the more they can a breakout session? How do you start to narrow down the target clients? Do you want to speak focuses? It's gonna sofa whelming?   Jill Schiefelbein  It is. I mean, the question is, who can you serve? Best? Right, who can you serve best? One of the things that I rallied against when I started my business, because I came from the academic space, because I didn't want to work in that space, because I left it right. But in reality, because I was in it. My unique perspectives of being in it were very different than anyone who would come in from it not having experienced it like, Well, yeah, that may work, but they don't understand what it's like here. Well, no, I actually do understand what it's like, there I lived it. And so a lot of times we escape one job or profession and run away from it, when in essence, that could actually be the best audience that we serve. So don't count that out immediately. Don't make the mistake I did I actually do more, not more now than I used to that because that's an obvious statement. But I do, I would say maybe 15 to 20% of my business every year comes from higher ed in some way, shape, or form. Wow. And that's, to me, that's really interesting. And it's now it's manifested in different ways. Because once you get I was online education and helping faculty be more innovative, and then it turned into talking to administrators about how to retain people like me who have left and it became fascinating now it's not like I have this huge market in this. I don't advertise it. That's All word of mouth but it was a case in point that that's where my network was built up already. So why did I not first look in my existing network? And it's because I was trying to run away from it so unless you really hate the space that you're in before you start don't make the same mistake I did you know look internally first your existing connections   James Taylor   that's great advice. What about in your you're heading out to your next speaking engagement what is in your speaker bag? What is in that bag of things you never leave the office or home without to take with you to your next speaking engagement? Well,   Jill Schiefelbein  you know, my laptop the adapters for projectors, power cords, all of that stuff. And for me, it's two different things. And I actually have show and tell because show and tell is fun. I love live streaming on the live stream hosts for Entrepreneur Magazine, in the US and globally. And I you know, that's one of the fun things I get to do in my random world of events, but I always look for opportunity for video. If I'm going to look for opportunities for video, I don't want to have acid, I want it to actually be decent quality. It doesn't mean the production value has to be high. But there are two things and video aside from the content, obviously, that are important. People will forgive poor lighting, they will not forgive poor audio. Yeah. And so you really need to focus on the audio, then make sure the lighting is good. And then of course, rock the content, right. But if your content is amazing, and your audio is crap, people are not going to listen. So you really need to focus on it. So I travel with two things. This handheld mic. It's an iRig HD, and it's actually for iPhone, it goes straight into the lightning port out of there. It's amazing. So if I'm going to do interviews, that's my favorite one because it transitions back and forth really nicely. I mean, I've done interviews with this on top of Time Square where the giant ball is right before New Year's when it's really windy. And this worked beautifully, no audio issues whatsoever. The other one that I do if I'm doing either just one person interviews or I want to do commentary This is the best investment I ever made. And at first you're like $200 for a mic, why would you spend that sit best? The sun Sennheiser and it's a clip on lavalier mic again for iPhone, it goes right to the lightning port. If anyone wants to see my whole list of tools, if you go to bi t.ly forward slash my video tools, you can actually see a whole list with pictures and links and a video of me describing each and every tool that I bring. And then I also bring a mini tripod with me everywhere because there is no excuse for holding up and doing video like this. And unless it's one of those split second I have to do this now and capture at moments or it will never exist again. If you have 30 seconds to spare. You have time to set up a tripod and make it stable and I'm talking a mini one that fits in your pocket.   James Taylor   I'm just lost Mike you've got where that can be really powerful for is. I've made a mistake in early videoing of me on stage and then you can put a fixed camera at the back you know little camcorder or something and the video looks absolutely Fine, but it's using the audio from that camera, which is the opposite end of the room and I'm like, oh, how can I How can I get the audio for where I'm actually that and I started going to take my iPhone and and stick it close the front of the stage and all these kind of things and that wasn't very good. So that's then you can just put that on, on your, on your lapel, whatever. And just put that into your into your pocket it can be recording that really good audio which you can sync up with the with the video   Jill Schiefelbein  it could and if you are a person who just heard all that and it's like, well that's a lot of work and I don't have the money to hire someone because I'm early on in this game. What you can do is invest in this. I'm just full of cool tools is called the Hey Mike. It is the world's first Bluetooth mic. And you open it up and it's this little clip on thing right here and you can also make it with a magnet. It's really cool. And it clips on and I think it has a range of like 50 feets you could actually have your phone back. It has an app so you have to record through the app. But then you have the audio and video synced in one So you have no editing to do afterwards. And this is also on the link I gave him bi t.ly slash my videos.   James Taylor   Very cool. And I actually think on this summit we're going to have Julie Holmes is one of our speakers who is the founders event. She is a speaker. And I think she would you know, scratch your own itch sometimes when you create a product and and she was one of the CO creators of that product, I believe as well. And I haven't got it myself. I've heard amazing things from those speakers about it.   Jill Schiefelbein   Yeah, for me, and I mean, unbridled review here, if I'm just going to be in an enclosed environment or in a place where I can reach with my lavalier mic, the quality will be so much superior with the lavalier mic, and even though there's a cord attached, but if you're in a place where you need audio from a distance, there is no better alternative out there.   James Taylor   And what about other online resources or mobile apps or tools? Are there any that you find very useful for yourself as a speaker   Jill Schiefelbein Oh, for for quick video editing. If I want to do some very quick video editing in a form that could be used for Instagram or social media I use in shot it's ap IN sH o t, I really like it. It's simple. It's easy to use, it's very cheap. And it just makes editing things simple because sometimes you may be in a place or I may be in an event where I shoot a video, or maybe I uploaded, uploaded, Facebook Live, then I take that video and I can parse out whatever chunk I want and then put it into Instagram, do it all on my phone. And it makes it incredibly easy. It's good for when you're at the airports or on the shuttles or anything like that.   James Taylor   I've seen a lot of those Instagram videos, they show videos, I was wondering what people were using to be able to because they're really really good. I like that look as well. What about a book if you do recommend one book, it could be on speaking or it could be on on communication more broadly as well. What would that book be?   Jill Schiefelbein  In all seriousness, one of the best books I've read that helped change the game for me was by Alan Weiss, and it's called million dollar proposals. And he also has a book million dollar consulting if you want to get in this space, but million dollar proposals was so huge for me because I would no longer quote just as keynote, or just, you know, a one byte tip, I will always give a proposal that has multiple options, unless they are very clear, like, Hey, this is all we need you for it, right? So that will be it. But it really taught me how to frame proposals, how to look at them, and how to get way more money out of a single engagement. And it's worked. It's it's really worked. So if you're serious about doing this, and you want to find ways to extend your expertise from beyond the stage, you gotta get it.   James Taylor   That's a great recommendation. I think. I think I've read his consulting his consulting Bible, which is a fantastic book, and I know that he's be the guest speaker as well. So a final question for you. Let's imagine you had to start again, you woke up tomorrow morning, you've suddenly lost you don't have any context. No one knows you as a speaker, you know, no one, you have to restart. What would you do? How would you restart things?   Jill Schiefelbein  Number one, I would not stress about my brand at all, because a lot of people when they start like oh, I need a good business name and a slogan and all that No, no. You need a good product, and you need to hit the ground and get it out there. So free speech is free speech is free speech, whatever it is, but targeted right? Be smart about the audience's that you pick. Don't focus so much about the country more, if you will, of what's going on around your business, focus on your craft and your expertise. The rest of it, you can figure out or you can hire someone, once you figure it out the expertise, get clear on that. Number two is really get focused in on who you want to serve. And don't waste time doing social media blasts and random posts and everything if you're not clear on who you want to serve. Doing that makes us feel like we're doing something but it's really not strategic at all. It's really not. And if you get focused in on who you want to serve, you're going to be better off targeting and spending time calling them writing them reaching out to them on social now there's a way to use it right? Not just standard posts, but get really clear on that early on. And then number three is really know that there's not one right way to do this business. I guess there are legal things you have to do. But they're like, oh, you're a speaker and you don't have a book? Well, I know seven figure speakers who don't have a book, don't care to have a book. And that's never part of their game plan. I also know speakers who can't get booked who have 20 books. So it's really not about that it's really about what's going to work for you. But if you start with your expertise first and your craft, the rest will follow. Wonderful. I'm   James Taylor   interested to how does it feel we were together the the winter conference was a great conference, and Sylvie did used to and Ben will put that together. But I could see at the end, the sheer exhaustion or their faces are at the end. So I'm wondering for someone that has to being a speaker, so you used to speak on them, but then when going from the other side and actually putting on a big event and it's the biggest event probably in the speaker calendar, the professional speakers calendar. How is it How are you approaching it, how you feeling about It   Jill Schiefelbein  it's overwhelming. I mean, the sheer amount of work and volunteer hours that go into it, it's insane. But I know that for me in 2013, when I attended my first one of these events is influence. as cliche as it sounds, it's 100% true, it literally changed my life, I would not be in the position I'm in, I want to be living in New York City, having my own studio in midtown Manhattan, like, this would not be my life, if it weren't for the people I've met along the way, and what I've learned at that organization, so if you're just getting into this, come, it is worth the investment. You'll spend about $3,000, after travel hotel and the registration, but if you if you're a person who actually follows through and takes action on things, which I hope you are, if you are that person, you will make that back within your first month after attending influence. I mean, and if you don't make it back in the year, at least 10 to 20 fold, then you're I mean, in my opinion, you're not implementing enough because it's it's it's just so overwhelmingly amazing and then you meet cool people And what   James Taylor   if someone is listening to this just now watching this and there may be a speaker and the they're getting asked Oh, we're looking for the speakers I think Joshi be a great speaker, what's the best way for them to connect with you find out more about the kind of programs that you offer.   Jill Schiefelbein Oh, well, thanks for that. I'm everyone on social at dynamic Jill My last name is a pain in the butt. So just dynamic Jill to keep it simple, but you can also visit my website at the dynamic communicator.com and I'm Jill at the dynamic communicator.com and I'd be happy to answer any questions.   James Taylor   Well Joe, thank you so much for coming on today. I'm I'm definitely gonna be filming my testimonial videos totally definitely. Now after speaking to us thank you for for sharing that and I wish you all the best in creating influence is going to be an amazing event. I know so many of my friends are going to go so. So I wish you all the best for that event.   Jill Schiefelbein  Thank you so much for having me, James. I'm happy to be a part of your event here.   James Taylor  Today's episode was sponsored by speakers you the online community for speakers and if you're serious about your speaking career then you can join us because you membership program. I'll speak as you members receive private one on one coaching with me hundreds of hours of training content access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. Website: The Dynamic Communicator More of Jill Schiefelbein Learn More About SpeakersU

On this special episode with Russell’s first ever guest interview, we hear from Joe Marfoglio about the best things to do to grow your YouTube channel. Here are some of the informative things you’ll hear in this episode: Find out why thumbnails are so important to how many people watch your videos. Hear why Russell’s long intro on Funnel Hacker TV cost him views. And find out what tool you can use to not only track your own videos, but also the videos of your competitors. So listen here to find out Joe Marfoglio’s best tips to grow viewership on your YouTube channel. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show. I hope you guys are excited for today. We have a special guest, and I’ve rarely, if ever, brought on a special guest to the show. But as we are getting closer and closer to the Traffic Secrets launch, I thought it would be fun to bring on Joe Marfoglio, who is the guy on our team who does all of our YouTube stuff. So we’re calling these tails of a funnel hacker, and Joe’s episode is going to be walking you guys through some of the stuff that we’re doing to grow our YouTube channel, and are following some things that didn’t make sense to me, like cutting out our amazingly designed intros and making thumbnails that look goofy because they increase viewership and a whole bunch of other stuff. He literally took one of our videos that had less than 1000 views, edited a couple of things and boosted it to over 100,000 views with no ads spent. So these are the kind of things he’ll be talking about on today’s episode. So I’m going to queue up the theme song, and when we come back you guys will have a chance to meet my friend Joe Marfoglio. Joe Marfoglio, Joe how are you doing, man? Joe: What’s happening man? Hey, glad to be here. Thank you for that awesome intro. Russell: Hey man, this is the first time we’ve done a live interview on this show before, which is really exciting. Very exciting. And I love you have your Funnel Hackers shirt on, and all your Two Comma Club awards in the back. Joe: That’s it man. I’m just waiting for the Two Comma Club X to come in the mail to kind of even out the set, it’s going to be awesome. Russell: Joe just won one last week, you guys, at Funnel Hacking Live he got one, which is pretty cool. Alright, so obviously we don’t have a ton of time, but I’ve got a lot of questions for you. So inside of the Traffic Secrets book, there’s a whole chapter on YouTube traffic. And most of it I pulled from you, because you are the guy who on our team is doing all of our YouTube, doing all this stuff, and you’ve done such an amazing job. So most of the things are there from you. So this is kind of to tease people a little bit about what’s happening inside the book, but also to just get them to know you and understand some more about YouTube. So why is YouTube, do you think, different than all the other platforms that are out there? You know, we’ve got Instagram, Facebook, Twitter, TikTok, all this stuff, why YouTube, why are you so passionate about YouTube? Joe: You know, so yeah you have Facebook, Instagram, and I see a lot of people, it’s very easy, it’s sometimes easier for them to build a big following on Facebook or Instagram, they kind of go to YouTube and they struggle a little bit. And it’s because YouTube isn’t just a social media platform, it is a social media platform, but it’s also a search engine where people are searching for a certain, you know, certain topics. Maybe they’re searching how to do something. You know, so what you have to do with YouTube is not only put up content that’s engaging that people want to watch that has value, but you also have to add kind of a story element to it. And the one thing that you don’t want to do, and I see people do this, is kind of repurpose your content. Like say you have content you put on Facebook, and then Instagram or a podcast and you like, you know, and you distribute to all these different channels. If you put it on YouTube, a lot of times you find that it’s not going to get that much traction. And think about YouTube like this, when you watch YouTube yourself, if you guys are out there and you’re watching YouTube, why do you subscribe to a certain channel? If you’re going to subscribe, maybe they’re showing you how to make money online, or how to grow your instagram, but there’s a ton of videos on there that talk about how to grow your instagram channel, but it’s like, what makes you subscribe and want to watch somebody? It’s going to be their personality, it’s going to be the way they engage with you. And it’s going to be the way the content comes across. So what I would say for YouTube, the difference is, is treat YouTube like it’s it’s own thing. Make videos just for YouTube and try to approach it not as a marketer, but as a creator. Not that you’re going to sell anything but that you’re going to build your audience and your following. Russell: Yeah, one of my favorite things about YouTube too, and I talk about this in the book a little bit, every social platform, like let’s say you do a Facebook live, like we’re doing right now, it’s happening and then it’ll drop, it’ll be  here for the next couple of days, then it will drop down the newsfeed, and then eventually just disappears and nobody will ever see it again. Whereas YouTube is the only platform where you create something and then it grows over time, because it’s not just social, it’s social and a search. And that’s why it’s so, it’s different because you create something and if you create it the right way, then it sits there and it grows throughout time, as opposed to everything else, which seems to diminish over time. So it gives, at least someone for me, who’s creating stuff, it gives me more incentive to create stuff that’s nice because it’ll last beyond the moment. Whereas Facebook live is there for a moment, and then it’s gone. Whereas YouTube it can last for forever. I mean, like we talked about earlier, the Overcome Pornography videos, overcoming pornography addiction, they still get hundreds and hundreds of views every single month, and we don’t even sell the product anymore, which is probably sad because you were an affiliate making money when it was there. Joe: No, yeah that video, I think I sent you a screen shot when you were doing the book, and it has hundreds of clicks on there, and what it does is the content builds on each other. So you put a video out three years ago, and if you keep putting content out, you’re going to keep getting leads, you’re going to keep getting people subscribing and watching your stuff, and yeah, it doesn’t disappear, it just builds on top of each other. Russell: Okay, I want to ask another question, this is off the questions that you sent me as pre-questions, because I’m excited about this one, I hope that’s okay. I’m going to put you on the spot a little bit. I think a lot of times people think YouTube strategies like, ‘Okay, I gotta make the most perfect video in the world.” And you look at companies like Dollar Shave club for example, where they made this video, and it goes crazy viral and then builds this huge company up, and he sells to whoever he sold for, for like a billion dollars. So we’re like, ‘Okay, I’ve got to make the perfect YouTube video.” And people stress about it and because of that, they never actually make something at all. Versus like, you told me, in the book we share the example, but you talked about the strategy of like Gillette or other things like that. Will you talk about that? Because I feel like that’s a strategy that more people like me could actually do. Not I gotta make the perfect video, instead looking at it a little differently. Will you talk about how Gillette did their strategy and how we can use that as well? Joe: Yeah, so here’s the thing. When you guys are starting your YouTube channel, think of it like in, the first thing you want to do is really go deep in your niche, whatever you’re doing. So for example, Gillette, what they did was they didn’t go out there and say, well, they did. They tried to make a viral video like Dollar Shave Club, and it flopped. So what they did was, they said, “Listen, we want to dominate for the keyword how to shave.” Because the people that watch how to shave videos buy our product. So they did how to shave your head, how to shave your back, how to shave your legs. They did all these videos that got hundreds of thousands and millions of views, and they were very targeted to their subscribers. So the thing I would tell people is, figure out what your niche is, figure out what you’re going to go after and go deep in that niche. Kind of like the way you explain the whole blue ocean strategy in Expert Secrets. Because, the one thing you don’t want to do is go and look at someone who has a million subscribers and follow what they do. So say you’re doing, because they’ve already been established, they already have a huge audience. So say you’re doing Amazon, what you want to do is go through Amazon and say, okay, make videos on Amazon, on Amazon FBA, on Amazon Drop Shipping, on Amazon Affiliate. And then go through and hit, every time, anything that someone is searching for Amazon, you want to make a video on. And it doesn’t have to be a perfect video, like you said. It just has to be engaging enough to get retention, but it doesn’t have to be this high production video. But what you don’t want to do, is you don’t want to make a video on Amazon, then make a video on how to make money online, then make a video on procrastination, then make a video on the Corona Virus. If you want it to, if you’re just starting, you want to create this traffic lane that like YouTube knows, “Okay, when Joe puts a video out, it’s going to be on Amazon.” And then they’ll start showing your video to more and more people that search like Amazon stuff, and then you can expand out from there. Russell: Very cool. Yeah, actually go look at Gillette’s. It’s funny, after you told me that story I went and looked in there and you see all the, there’s stuff that I never would have dreamt people are looking to shave. So, alright, there you go. There’s a video for that now too, which is awesome. It’s very cool. Okay, my next question for you is when someone creates, let’s say they’re creating videos and posting them on YouTube and they’re not getting any traction, they’re not getting a lot of views, what would be the best way for someone to look at that, and be like, “Okay, here’s how I tweak it or optimize it to get people to actually start watching my videos.” Joe: That’s a great question because I see this all the time. I see people posting their videos up there and they’re getting no views and they just keep posting the same videos. So here’s the thing, think of it like this, think of your YouTube channel, say you have a store, a brick and mortar store, think of your YouTube channel as, that’s your storefront. The videos that you create are your product, and the people that view it and subscribe are your customers, right, they’re raising their hand and saying, “I want that product.” If you’re putting videos out, and no one is watching them or subscribes, or very little people are watching or subscribing, you change up the way you make your videos, there’s something wrong with the way you’re making your videos. Don’t batch out your videos and just throw them out there. You have to see what videos are engaging. So what I would say is, the first thing I would start out is like I said, find your set of keywords, your content bucket. Start putting those videos out, see which videos start getting some traction, and then double down on those keywords. The other thing you want to do is constantly be testing your thumbnails. The two most important thing about your video is going to be your thumbnail and your attention. You get the best video in the world, but if your thumbnail stinks and your title doesn’t have a hook, people aren’t going to click on it. So the thumbnail is, that’s like the visual hook, that’s going to stop people from scrolling and saying, “What’s happening here?” So big faces, little bit of text, your title has your keyword in it, but it also has your hook. And then the video, the first 30 seconds to the minute is the most important part to your video. Because that’s where you want to hook people, and that’s where you want to keep at least 80% retention, and you want at least 50% retention all the way to the end. If you’re not getting that, the best thing to do is after you shoot your video, putting call outs, put in some b-roll, kind of do some pattern interrupts, to keep people visually engaged with your video. Because unlike say a podcast, when people are watching on YouTube, if you’re not visually engaging them, they’re going to look somewhere else. Russell: There’s like a hundred different options for them to click on around the video of like, uh, distraction. Joe: Right. A good example of this is on your channel, you had a video up on sales funnels and you know, you posted it a few years ago, it got a couple of thousand views, we took that same video, just added call outs and b-roll, I think that new video has 150,000 views. Russell: Wow. Joe: And the simple thing is, is even though it’s amazing information, it doesn’t matter who it is, if people aren’t visually stimulated, they’re going to go off. Russell: Yeah, interesting. A couple of things that I learned from you that were crazy is like the thumbnail one, like you said. We used to make these beautifully designed thumbnails, and then the click through rate wasn’t very high and then you made these, no offense, but these ones I’m like, “Ah!” and then it’s like 5x more click throughs. I’m like, ‘Oh, crap.” And it was interesting at Funnel Hacking Live, Prince Ea talked about that, he said when you do a shoot most people do the video and then they try to find a still to make the thing. He’s like, no, you bring professional photographers. That’s the most important part, the thumbnail. He says they’ll spend more time trying to get the thumbnail sometimes, than the entire video as a whole. So I think that’s one big thing. The second thing that I learned from you that was interesting, and we did 100+ episodes of our Funnel Hacker TV show, and I loved it, they were so much fun, but we never got tons of views. I was like, “Why are people not loving this?” and when you started looking at our stats, you’re like, “Well, the reason why is people watch the first little bit, then you have a 30 second cool intro that was amazing. It was the most amazing intro of all time. Any creator would be so proud of this amazing intro. And then it got into the content.” And you showed me like, “Here they are hooked and then the intro starts and then people at the end that make it through that stay gone.” And you went from like, “Take a 30 second intro and make a one and a half second intro.” I was like, “But it’s like, it’s so, on a tv show they have a huge intro and it’s amazing.” And you’re like, “They’re not watching TV, they’re sitting here with YouTube with a thousand things around them, distracting them. You’ve got to be focused and get to the point quick and engage them and keep them hooked.” So yeah, things like that, that I think creators like me are like, ‘Oh, look at my intro, it is so long.” And that’s not the right move. Joe: Yeah, exactly like, the best kind of format is like a 15 second hook, 4 to 5 second branded intro, 10-15 seconds who you are, your content and then a call to action at the end. Russell: So cool. Oh man. Well Joe, I appreciate you coming on man, this was fun, being my first live interview. I’m not the best interviewer, but you were a great guest and shared some super actionable, and important things. And I think what I would recommend, you know we’re funnel hackers here, so we’re good at looking and modeling what people are doing. So go look at our channel, and look at the videos that get a lot of views and ones that don’t get very many. And Joe’s in it always optimizing stuff and figuring things out, but half of this whole game is looking at what’s working and then be like, why is that working? That’s what I’m doing, that’s what you’re doing, we’re always doing that in all aspects. Why is that working, what was the reason? And then trying and testing and making little tweaks and changes. I would love if you shared one last thing, just because I remember the first time there was a plugin in Chrome, I think it was Chrome, that you told me to download, and I downloaded this 3 or 4 years ago, and now every time I go to YouTube I see all the stats and it’s so much fun to see all that stuff, and I think most people don’t even know that there’s stuff, tools like this available, to give you all the analytics and all the detail on the video. I want to talk about any of the tools like that, that you use right now that people can use as well. Joe: Um, yeah. So one of the ones is VidIQ, it’s the one I told you about, which is I love it because I do SEO. So the data in there is amazing. Everyone should get it. They have, the best part about it, you can put your competitors in there, you can see what they’re doing, you can see what videos are trending for them. So that’s a great video. Another one I think is Two Buddy, which is, you know, it’s okay. But My preference is definitely VidIQ, just because it has all that data. Especially if you’re constantly testing and looking at stuff. Russell: It’s great that it’ll show you your competitors videos. Like this video got added x amount of people to subscribe to their channel because of this video. And this is how many views it got. How many it’s getting per day, and all the… You’re just like, “How are they telling me all this stuff? This is amazing.” It shows you all the stuff that, and then you can reverse engineer it from there. As a funnel hacker that’s what we’re looking, how do we reverse engineer things? And this gives you like, it’s basically like, “Here’s what happening with the video.” And from there you can reverse engineer like, “Cool, now I know what I need to do. What do I need to create? How do I make something better? How do I make something that’s going to beat that one out so I get all those views coming to mine instead?” and stuff like that. Joe: Yeah. Russell: Awesome man. Well, thanks Joe. I appreciate you coming and being on the show. Everyone, if you had a good time with Joe, comment down below and say, “Thank you, Joe. We love you.” He’s been such a huge you know, support for me for the last, almost ten years. It’s been almost ten years, hasn’t it? Since we first met? Joe: Yeah, I think so. 2012, I think. Russell: That’s crazy. So a long time, and a huge help for us inside of Clickfunnels, growing our YouTube Channel and helping us get the message out to more people. So grateful for you man, thanks for being on the show. And everyone, please comment down below and tell Joe thank you for spending time with us today. Joe: Alright, thanks guys. Russell: Thanks man. Joe: Thanks Russell. We’ll talk to you later. Russell: Alright, see you man.

I like to smoke pot. I love podcasts. Joe loves smoking weed and loves podcasts. Seemed like the thing to do is hangout,get stoned and informative. Well Joe is, I just ramble on like an Idiot. CHEck out Joe's potcast @ https://www.youtube.com/channel/UCdOuUuArK7ioD3xiXfiB0cw --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/rottcasts/message

Have you ever wondered what chem trails really do? Have you noticed the seeming dilution of people's pigmentation. Well Joe has it figured out. A vast government conspiracy to dye everyone so that all humans eventually become a singular skin color. Of course, we then discuss how the FBI has a memo out saying that conspiracy theories and those who dabble in them may be a domestic terror threat… wait… shit…We then cover the tragedy of the Gilroy Garlic Festival Mass Shooting which is very close to home for us, literally within miles of our domiciles. That leads to the discussion of what causes these people to do this. The gun may be the tool but it's not the reason. We discuss the role of culture, parents and pharmaceutical drugs in the derangement of sick, evil people and the actions they take.Then, we touch on a strange story of a 10 year boy pinched for playing dodgeball. From there we leave you with a review of Tarintino's new film, Once upon a time in Hollywood. Enjoy and you're welcome! Get yourself some of the magic elixir known as Strike Force Energy and use the code- bluimafia. www.strikeforceenergy.com http://www.strikeforceenergy.com?afmc=BLUIMAFIA Check out our friends Sofa King Podcast at www.sofakingpodcast.com and Publitarian at http://publitarian.libsyn.com/ or on Instagram @publitarianGilroy Garlic Festival Shooting: https://en.wikipedia.org/wiki/Gilroy_Garlic_Festival_shooting10 year old arrested for dodgeball: https://www.cbsnews.com/news/dodgeball-assault-10-year-old-charged-with-assault-after-dodgeball-game-michigan-school-2019-07-31/Chemtrails: https://en.wikipedia.org/wiki/Chemtrail_conspiracy_theoryGun control: https://www.dailywire.com/news/7872/7-facts-gun-crime-show-gun-control-doesnt-work-aaron-bandlerhttp://www.businessinsider.com/does-gun-control-work-2018-2/

Have you ever wondered what chem trails really do? Have you noticed the seeming dilution of people's pigmentation. Well Joe has it figured out. A vast government conspiracy to dye everyone so that all humans eventually become a singular skin color. Of course, we then discuss how the FBI has a memo out saying that conspiracy theories and those who dabble in them may be a domestic terror threat… wait… shit…We then cover the tragedy of the Gilroy Garlic Festival Mass Shooting which is very close to home for us, literally within miles of our domiciles. That leads to the discussion of what causes these people to do this. The gun may be the tool but it's not the reason. We discuss the role of culture, parents and pharmaceutical drugs in the derangement of sick, evil people and the actions they take.Then, we touch on a strange story of a 10 year boy pinched for playing dodgeball. From there we leave you with a review of Tarintino's new film, Once upon a time in Hollywood. Enjoy and you're welcome! Get yourself some of the magic elixir known as Strike Force Energy and use the code- bluimafia. www.strikeforceenergy.com http://www.strikeforceenergy.com?afmc=BLUIMAFIA Check out our friends Sofa King Podcast at www.sofakingpodcast.com and Publitarian at http://publitarian.libsyn.com/ or on Instagram @publitarianGilroy Garlic Festival Shooting: https://en.wikipedia.org/wiki/Gilroy_Garlic_Festival_shooting10 year old arrested for dodgeball: https://www.cbsnews.com/news/dodgeball-assault-10-year-old-charged-with-assault-after-dodgeball-game-michigan-school-2019-07-31/Chemtrails: https://en.wikipedia.org/wiki/Chemtrail_conspiracy_theoryGun control: https://www.dailywire.com/news/7872/7-facts-gun-crime-show-gun-control-doesnt-work-aaron-bandlerhttp://www.businessinsider.com/does-gun-control-work-2018-2/

EP002 - Senior Editor of Auto Remarketing & Auto Remarketing Canada, Joe Overby http://www.vehicle2.getspiffy.com Episode 2 is an interview with Joe, Senior Editor of Auto Remarketing & Auto Remarketing Canada; recorded on Wednesday, March 6th, 2019. He and Scot discuss a variety of topics, including: Joe’s position at Auto Remarketing Vehicle lifecycle - how people are buying and selling cars How changing ownership models (car-sharing, subscriptions) are influencing rental car agencies and dealerships The evolution of automotive auction, both physical and digital The progression of technologies for more connected cars Affordability of electric vehicles, as well as the availability of used EVs Slow down in autonomous vehicle hype It looks like dealers, auto auction companies (KAR/Cox) and rental car companies are on a collision course around the fleet maintenance/reconditioning/remarketing space Be sure to follow Joe on LinkedIn! Check out the multiple events hosted by Auto Remarketing and Auto Remarketing Canada, such as the Auto Intel Summit and Used Car Week. If you enjoyed this episode, please write us a review on iTunes! The four pillars of Vehicle 2.0 are electrification, connectivity, autonomy, and changing ownership models. In the Vehicle 2.0 Podcast, we will look at the future of the auto industry through guest expert interviews, deep dives into specific topics, news coverage, and hot takes with instant analysis on what the latest breaking news means for today and in time to come. This episode was produced and sound engineered by Jackson Balling, and hosted by Scot Wingo.   Transcript:   Scot: [01:01] Welcome to the vehicle 2.0 Podcast. This is our second episode and it's being recorded Wednesday, March 6th, 2019. In this episode we have our first guest and I'll give you a little background. So here at Spiffy we are doing a lot of work at automobile auctions. It's a whole industry I've always heard about but never had experienced. So I was, I was reading online at a great site called Auto Remarketing and I kept seeing some content there by a guy named Joe Overby. And I said, "Wow, I've got to meet this guy some time" and went to his bio and discovered he is here local. So Joe is going to be our first guest here on the show.   Joe: [01:37] Scot, thanks for having me.   Scot: [01:38] Yeah. When we have 500 shows out, you'll, this'll be, you'll put it on your resume.   Joe: [01:42] That's right, first ever guest on Vehicle 2.0.   Scot: [01:43] Yes. We really appreciate it. And you're the senior editor of Auto Remarketing and Auto Remarketing Canada. So that's interesting. So you speak Canadian apparently as well as English.   Joe: [01:56] I try to. My southern accent, a little bit, gets in the way.   Scot: [01:59] Is that on your title? So you can go get some of the delicious Canadian beer or?   Joe: [02:04] You have delicious, delicious Canadian beer and they have the gravy fries, which are out of this world.   Scot: [02:11] Yeah. Yummy.   Joe: [02:12] Going up there in two weeks for that.   Scot: [02:15] Cool. Let's start off and kind of orient every, all the listeners about your background. How did you get into the industry and where you are today?   Joe: [02:23] So I went to went to NC state and I majored in political science, did a minor in journalism and had worked in for technician for a few years. And the student newspaper and then had a job in sports writing at a newspaper in Georgia right after college and worked there for two years and decided I want to try something different and get into magazines and applied for the job back here in Raleigh at our S&A Cherokee, which is the parent company of Auto Remarketing. And I've been covering the auto industry for about 12 years now.   Scot: [02:54] Awesome. Cool. Yeah. And NC state. Awesome. Go pack.   Joe: [02:59] Yes sir.   Scot: [02:59] Tell us more about Auto Remarketing. So is it print and online? Just online? And what kind of audience do you guys have? We'd love to know more about the publication.   Joe: [03:14] So we're print online and we have a digital edition are online. You know, we have our website obviously, and then we have a wide range of e newsletters that we send out, kind of that's how we get our stories out. Our largest e-newsletters, a daily morning one that goes out to about 22,500 subscribers. And then we have, you know, various other daily and weekly newsletters. They're about the same size or smaller. And then we have a print publication that goes out to 36,000 subscribers and then a digital edition of our same, of the same magazine. It goes out to 50,000. And then we have the same another publication Auto Remarketing Canada for our Canadian audience. And that also has a weekly and daily newsletters, and also a digital edition as well along with print. And then a colleague of mine, a guy by the name of Nick Zulovich, he heads up a couple of automotive finance publications. So we have one kind of specializes in the fin-tech space and then one that specializes in kind of the subprime lower tier financing in automotive as well.   Scot: [04:28] Yeah. And then the broader Cherokee, are all their publications automobile-oriented or do they go into a lot of different kinds of B2B verticals?   Joe: [04:35] Most of it actually is automotive B2B. I think we have four prints, automotive publications, but then we've also got two local lifestyle magazines. Folks here in the Triangle area, probably know Cary Magazine and we just launched a magazine for Holly Springs and Fuquay called Main & Broad. And then our company also has done several custom publications where, you know, maybe it's a, an association or a, you know, company that will publish a custom custom job for them. But mostly, yes, our bread and butter is the automotive space.   Scot: [05:11] Very cool. Yeah, it's interesting. The, you know, you read the headlines, print is dying out, but I think that's the daily newspaper. But it seems like where there's a lot of vibrancy is in kind of hyper local. So people want to know a lot more about what's going on with their community. And then also in, in kind of a lot of the B2B verticals, seems like you have those bases covered.   Joe: [05:30] We've got a, we've got a captive audience, so to speak for the, for the B2B as well. Yeah.   Scot: [05:35] Well, cool. We've got a ton of stuff we want to talk about. Let's start with what I call the vehicle life cycle. It seems like you guys got financing and then then kind of like, you know, the, the used car side, the remarketing refurbishing side. What are you seeing there, you know, around behavior around how people buy and sell cars. Is that changing or it's kind of the same it's been over the time you've tracked it?   Joe: [05:59] Certainly. Probably since about 2013, well, 2014. It's become a lot more digital in terms of the actual transaction. I mean, you had, you know, back then you had a lot of companies like Carvana, you know the BPs of the world, the rooms that have launched in the last five years. And more consumers, even if they're not maybe signing on the dotted line and buying completely online, they're doing, if there's five steps to car buying, they might be completing four of 'em online and then going and picking it up at the dealership or, or, you know, setting up the deal online. So I think you're seeing a lot more movement to completing some or all pieces of the process online. And, and, and it's not just these, the startups that are doing it, dealers are getting into the game as well. And you know, using software providers to get in the game themselves in terms of online buying and selling.   Scot: [06:56] Yeah, I think one of the Superbowl commercials that was my favorite was, I can't remember if it was Kia or Hyundai. Bt they had the commercial where the guy was in the elevator and it was Jason Bateman, and there was like root canal. And you know, like all these things and then like the bottom kind of the bottom level was buying a car and they were that company that, oh, that OEM was rolling out a model that was very Carvana [inaudible] will come to you, you have a return period. That kind of a thing. So I think it's been interesting to watch that.   Joe: [07:25] Yeah, for sure. I mean the automakers are doing it and they're, they're doing it through their dealers. I mean partly obviously cause a franchise dealer laws that they have to go through their dealers. But you know, they, they've got the infrastructure of, of these large dealer networks that they can set that up. Yeah.   Scot: [07:40] How about, I'm kind of staying on the topic of the vehicle life cycle. You mentioned your sister publication around finance. What's, what's new there? I know I've seen some data that leases are, are quite kind of, you know, continue to be the most, one of the increasingly popular ways to, to, to finance a car. What else are you seeing in that?   Joe: [07:59] Well, I'm one of the, one of the alternatives now is some of the cult subscriptions and they, you know, instead of in one of the, one of the models that has launched recently is one called Fair, which was launched by a guy named Scott Painter who was the CEO and founder of True Car. And he brought in a guy named George Bauer who's a former executive with the German automotive. And I believe, you know, it's had a lot of, a lot of experience in, in that, in that space as well. But you know, they models like that kind of had, I've taken on the approach of, you know, why jump into a 60, 66, 72 month loan when you can subscribe to a vehicle for, you know, a year if you want it at three months, if you want it. And then kind of get out and move on to the next one. And it's, you know, not to get in the weeds too much, but it is a different little bit different model than say, you know, a rental or a lease. But it just gives another flexibility for, for someone who doesn't want to set up financing for the next six years of their life.   Scot: [09:04] Yeah. Yeah. That, that's a good segway. So part of the reason we started this podcast is we at Spiffy. We've put out this framework, we call the vehicle 2.0 framework and it's got four components, changing ownership, connected car electrification and autonomous vehicles. And you know, Fair is a good example of kind of the changing ownership going from kind of long leases to kind of micro leases. Then you've got Getaround, and Toro. That's more Airbnb kind of like, you know, sharing almost car sharing. And then it's really topical because I'm sure you saw Lyft filed their IPO and it's kinda caused this whole raft of in there, you know, Lyft talks about long-term, they don't think everyone's going to own a car. And then now I've seen like six top level articles about, you know, what's happening with car ownership. Any other interesting car ownership trends you're seeing?   Joe: [09:53] Well, I just, I think that the, in terms of car ownership, there's just such a variety of alternatives. Now, I mean the, you mentioned Lyft, I mean one of the stories we had this week was Lyft has partnered with Cox Automotive, which owns kind of a variety of different vendors in this space. And they're on the service side. You know, when, when you, there's a dealership service department platform where, you know, when you take your vehicle to get serviced, they've got an automatic partnership with Lyft. So instead of having a, a loaner fleet, that dealership can just get set you up with the Lyft vehicle for that, you know, for the time period that you're, your vehicles in the shop. And, you know, you've seen those Enterprise commercials with, I think it's Joel McHale where he says, you know, you can rent a car from enterprise, you can, you know, car share with enterprise or you can buy it from enterprise. So I think companies are realizing the, the amount of variety of, of different ownership models and the way people want to interact with their cars these days.   Scot: [11:00] Yeah. So sometimes you know, the articles kind of doom and gloom for kind of the traditional dealer. Do you think the dealer is kind of a dinosaur in this model or did they, they have to kind of just pivot and become more of like the service center? So if we kind of go to the extreme, right, and we, we kind of, I think, you know, we believe car ownership's going to be more of kind of fleets owning cars and people kind of, you know, using them on a smaller kind of timescale. It's not, all these things are never going to be 100% either. I come from the world of eCommerce and we're like 15% of the city of retail is on the commerce. We've been at it for 25 years. So, but you know, imagine there's a day where more like 20% of cars are, are kind of a fleet kind of a model. Where do you think the dealer falls in that spectrum?   Joe: [11:45] Well, I think at this point there's still, there's still very much in the game. I mean, a lot of these models that we talk about Fair and, and some of these subscription models, they, they worked through the dealership. So, you know, you may, the end consumer may go to their app and, and you know, subscription program or some sort of alternative ownership program that they access through an app. That company, a lot of times we'll still buy the car, you know, the delivery of the vehicle still through that dealership and a lot of the dealerships are offering these services themselves. So I think that they, I think it's more of a pivot that a dealer, you know, may shift part of its business from, you know, 100% retail sales to portions of it being, well part of our inventory is going to be first subscriptions or car sharing, you know, for a ride hailing drivers and that sort of thing. I do think there's an opportunity as well for dealers to be in the service business. I mean, for these vehicles, the service business of, of a dealership has long been the most profitable anyway. So, you know, they're, I think they're very excited about, you know, the ability to change their model. I mean, I was talking to a dealer recently who said that it's in dealer's nature to sell what the consumer wants. I mean, it's a simple statement, but, you know, dealer, a dealer wants to sell, however, you know, whether it's an electric vehicle and autonomous vehicle or, or an alternative method of ownership, a dealer wants to be the person selling that car and they're going to do it.   Scot: [13:25] Yeah, absolutely. How about, and this may be out of your purview, but we were doing a lot of work now with rental car companies and I had kind of assumed that they would be on the decline because I've gone through a phase where if I go to a city now, I kind of do some math and figure out am I just gonna kind of Uber around or am I going to rent a car? And you know, that that bar is kind of increasingly leaning towards more ride sharing. But I was surprised to find rental car companies that are actually growing pretty nicely. What do you think, you know, are they kind of going to start competing? The other argument could be maybe rental car companies are better equipped to manage these kind of future fleets than dealers are. Do you have any point of view on that?   Joe: [14:06] That's, that's interesting. I mean, I think they certainly have the, if you think about what they already do, you know, a lot of them already sell cars. Just like dealers, you know, they have, they operate in many ways like dealerships.   Scot: [14:21] Yeah, and they have more flexibility because like, you know, dealers get kind of locked in, if you bought it here, I want you to service it here and you know, and they're locked into one type of vehicle. Like I'm not going to take my, my Honda to a Lexus dealer for now. They may actually, sometimes you talk to dealers and they would actually do that, which always surprised me. I never knew that was a thing. Yeah. But most consumers don't think that way. Whereas whereas Hertz, Avis, etc. Are, you know, manufacturer agnostic.   Joe: [14:44] And they do have, I mean, you know, a dealer, a dealer wants to get that, that new car sales there. They are going to take a trade in and then, you know, either use it on their own lot or, or take it to auction or, or you know, dispose of it via wholesale. But, as far as rental companies, I mean, I think, you know, they certainly have the type of infrastructure, national footprint that automaker or franchise dealership system has. They also recently, I mean, if you'll notice that a lot of these companies, either their, you know, the, the large rental car companies are either outright buying some of these smaller alternative, physical ownership platforms or they're working very closely with them to partner, you know, cause they know that they know that, you know, when, when you go, when, when somebody goes to travel there, they're doing the math that you just described. You know, it actually be cheaper for me to take a Lyft to and from a hotel rather than, you know, renting a car. And I think, I think those companies are doing the math and partnering with some of those companies. And, you know, they, I know that they're even getting into the connected vehicle space as well, these rental companies. You know, I think they're just as progressive, you know, in terms of this technology as the dealership and automakers are.   Scot: [16:22] Yeah. And I mentioned at the top of the show that, you know, you guys put a lot of great content out there about auto auctions. That's when, as an eCommerce guy, it's kind of interesting to think about, you know, I haven't visited one, but a lot of people at Spiffy have, and then they seem to be these giant fields full of cars. And you know, there's, there's a point in time like a Wednesday morning and three days before Wednesday, you know, tractor trailers are showing up with cars and unloading them and then they're getting washed and they're putting them through an auction process and they're loading them back up. It just seems like a hugely physical analog kind of a thing in today's world. Is digital hitting auto auctions and, and what's that look like and give, give listeners that maybe they don't even know the industry, like maybe a high-level overview of and what's going on.   Joe: [16:57] Yeah, absolutely. I mean, I think the, I mean, first of all, the physical auction space definitely is still happening. I mean that, physical sales, you know, are still going on every single week, every single day. But you do have where the two, the two largest corporate physical auction companies in the US, Manheim and Adesa, Manheim is owned by Cox Automotive, which is part of this global huge company, Cox Enterprises, Cox Automotive. And then you have Adesa which is owned by Clorox and services, which is a publicly traded large company. Both those companies are pushing more and more on their auction side to digital. I mean, I don't have exact stats in front of me, but it's about 50/50 of their auction sales involve some digital element, whether it's somebody buying via simulcast or you know, somebody sitting on a computer and buying through an online auction. They're pushing, those two large companies are pushing more of their business to the digital side.   Scot: [18:08] But digital, is like an overlay on the physical or, or is it actually a separate digital thing so I could buy one and it's not actually in a physical auction?   Joe: [18:15] Right. So a little bit of both. Actually. The, for example, car and services, which owns Adesa also owns a online auction company called Trade Rev. And that is completely digital and you think, oh, it's kind of cannibalizing. But no, it's, it's really a compliment to their existing auction business. Cox Automotive has, you know, dealer to dealer sales platforms. They have online auctions. So you know, these companies, the approach that I've seen them take is they want to sell however the buyer wants to buy. I mean, and dealers are just like consumers and that a lot of them are moving more towards making purchases digitally. That said, I mean, there's still a huge role for these, for these auto auctions. I mean, there's, some of them, for example, at Manheim, there's a former Manheim location that now has been turned into a mobility fleet servicing center. So what they do is they, you know, they do all of the things that need to happen with a fleet of, of mobility vehicles. So gassing them, washing, reconditioning. All of this sort of services you might think have to happen on the backend, this former auto auction does. And I think you're going to see a model where you know, an auto auction might do a little bit of both. They might still have those physical sales in the lane every Wednesday morning, but also sell vehicles digitally and act as a service center for all kinds of, you know, they already do a lot of ancillary services anyways. Now they have a new client and these large fleets of, you know, ride sharing, car sharing, you know, subscription services that it's a new clientele that they can serve as those vehicles as well.   Scot: [20:15] Yeah. So it kind of sounds like we've got three factions fighting for this future of, of you know, fleet management. So you've got the dealers and the OEMs kind of aligned on one side. And in the eCommerce world, it's interesting. So, you know, you have kind of brands and retailers and, and those guys have fractured themselves because there's been a lot of channel conflict where the brands are starting to go around kind of their traditional channels. So it'll be interesting to see if that happens. But that's one faction do, we had the rental car kind of faction and the now it seems like the auto auction guys kind of also want to put their hat in the ring for managing this.   Joe: [20:48] Yeah, absolutely. And, and even then, you also have a, aside from the, the large kind of corporately owned auctions, you have a lot of independent independently owned auctions. I mean there's, I don't know the exact count, but there's hundreds of independently owned auctions and they're, you know, they're just as innovative and then getting into the same type of a, the same type of play that, that these, you know, large corporate auctions are as well.   Scot: [21:16] Yeah. And I saw a company called ACV Auction, am I saying that right? And they just announced, I forget the amount, but it was like a big raise. Was it 70 million, a hundred. It was like a, it was kind of eye popping. Let's see if I can find that. But that's more of just kind of a new new entrant. Right. So just pure digital if I understand?   Joe: [21:35] Yeah, absolutely. They are a digital dealer to dealer online auction and they have been, I mean it seems like for a while there, almost every other store we had was about them than raising capital. I mean they, they have been, they hired a relatively new CEO I think has somewhat of a Wall Street background and funding background. A guy named George Simone and they have just been raising money and raising money and then, you know, Trade Rev, which I mentioned earlier is I guess it would be a competitor to theirs. And they're, they're owned by, you know, one of the publicly traded large company in the auction space. And then you have, there was a new, a company from Canada called Eblock, which they just launched in the US in Burlington, Vermont. And then you have just tons of other companies into this, in this digital, wholesale space where if you think about Carvana and Vroom and some of those companies and just think about, you know, those they're in customers or retail customers like you and me, ACV, Trade Rev, their customers are, they're doing essentially the same thing, but their customers are dealers. Yeah. And there's just, they're well capitalized. There's lots of them. And you know, I think it's a growing space. And then you, and then to add to that, there's, you know, a company like a Smart Auction, which is a piece of Ally Financial. They'd been around for 20 plus years doing this. And there's, it's, it's a growing space.   Scot: [23:09] They're coming at it from the financial side?   Joe: [23:11] Well, they're an online auction, but they, you know, it's, it's a similar concept to me as it were. Dealers can go in and buy car wholesale cars online for their inventories. Yeah. Got It. Does Cox so, so noticeably absent for that was kind of Cox, do they have a digital auction platforms? They do. They have OVE. They have Manheim Express, which is a dealer to dealer platform. And you know, they're, they're very much involved in digital wholesale. Yeah. Cox Automotive.   Scot: [23:42] Cool. And while you were talking, looked it up. So they raised a ACV auction, raised 93 million in December and they've raised 150 million total. So that's a pretty considerable. It's interesting because watching, so I come from the marketplace world and they've, they've kind of gone through this kind of touchless to high touch. So, so kind of the famous example is a lot of people use Open Door. I don't know if you've ever shopped for a house now, but they'll go in and buy the starter homes and a whole area of, so here in the triangle they've bought like any house, but between kind of 102k, they'll go buy it and then they'll run a marketplace. So, so imagine like, you know, Zillow went out and bought all the houses and was selling them. So it'll be interesting to see if we kind of go full circle and see someone like an ACV actually taking some inventory risk or something. You would imagine with raising that much capital there, there's gotta be something going on there that's all that it's a lot of engineers behind the scenes deal for $200 million. Okay, cool. So changing ownership, some interesting trends there. How about connected car? What, what did, what do you think happens in a world where our car is kind of connected to the cloud and, you know, it lights up a lot of nice new features for, for the consumer, but what else does it mean for the future of cars?   Joe: [24:56] Well, I think that this number one, it's sort of been progressively happening already. I mean with, with Onstar, with General Motors, you know, having the, having that kind of feature. And then, you know, on the way over here I had my, how to podcast and music and directions going through my phone. So there's already a level of connectivity in cars and, and I think that is a bigger, not worry, it's going to be here faster, I guess, than autonomous vehicles. Yeah. I've, I've heard that, I've heard that in the industry that, you know, that's, people aren't talking about that as much as they are autonomous cars, but I think there's a greater chance that we have connected vehicles much quicker than we have self driving vehicles. It'll be interesting it, you know, what's the, you know, what are some of the purposes to that, you know, is it safety? I mean, that, that would be a, to me, you know, cars communicating with each other, you know, could be a big help for safety is that, you know, when cars are too close together or, you know, does it help avoid accidental oil, you know, or accident avoidance. I think that's a potential play there. I mean, obviously the infotainment is, we're already there. Yeah. But I think there's a lot of, a lot of room for growth there and I think you're going to see that quicker than, than you are autonomous cars.   Scot: [26:26] Yeah, it's been interesting. So a lot of, a lot of companies kind of went with their own kind of, you know, app, App store thing and now it seems to be kind of standardizing on a, you know, the Apple system or the Android and kind of Amazon. It seems to be having some legs with Alexa, kind of, in the car. Yup. It's interesting to see what happens there.   Joe: [26:46] And another point to that. There's a, there's been a couple companies that have come out with basically devices that you plug into the onboard, got an onboard diagnostic port. And so as long as the vehicle is something, it's either sometime in the 80s or sometime in the 90s that if your vehicle was made after a certain point, you can turn it, you know, 1995 Toyota Camry into a connected car by plugging in their device to a, to the onboard, the OBD two sensor. So it's, it's really interesting. Even used cars are becoming connected cars.   Scot: [27:21] Yeah. And some companies like a Verizon has Hum where now that not only do you plug that in, so sometimes you can plug the sensor ended, it'll talk to your phone and get to the cloud, but sometimes it will have its own cell phone connection in there so it can, you know, to your point it can, it can add retroactively add connect to capabilities. Yeah. Electrification. So there, there's a, you know, avi is a autonomy is like the shiny bulp, but in the industry, but electrification seems to be kind of grinding out a lot faster. What do you think about that?   Joe: [27:51] Well, I think the biggest issue I see is affordability. I mean, new car affordability in general is already an issue. And it's driving a lot of people to the used car market right now. And that is partly as a function of consumers more interested in trucks and SUVs and crossovers than they are sedans. It's a, naturally the price goes up on those vehicles. But you know, I, I think you look at it like the Tesla's of the world and some of these, you know, electric vehicles or are too far past a price point where they don't make up for the gas savings. But I think there, there are people working on that. I mean the, actually the next, next couple stories I'm working on, one of them is about a, a company called Current Automotive and they are a used electric vehicle dealership that sells primarily online. They're actually one of the co-founders is part of the, or has families that the built Jacobs Automotive Group up in Chicago. And then the other co-founder I believe is a former Tesla executive, but they are, you know, having, having the point now we're where there's enough used electric vehicles that are hitting the market. Having that infrastructure of a, of a dealership type of organization that can sell them, you know, I think should help some of the affordability around electric vehicles.   Scot: [29:23] You don't think a $35,000 Model 3 is, we think we have to go lower than that?   Joe: [29:29] Well no, I mean I don't think so cause I, I think that the way new car prices are now, that's probably about what average for a new car now.   Scot: [29:38] Yeah I think average is between 30 and 40k. Right?   Joe: [29:39] So, you know, I don't know there has to go lower than that, but I do think it is a positive sign that there are going to be used vehicle options for people that, you know, don't necessarily want to shell out 35 grand at the low end for an electric vehicle. And then, you know, you had another, another kind of story we're looking into is the the former House majority leader Richard Gephardt,is signed on as an advisor with Fisker Automotive. And they're in that same kind of electric vehicle space in there. They're looking to basically solve the pain point of, you know, creating a, a workforce for people to build electric vehicles. And so I think with more options I think the price will come down on, on electric vehicles. And again, going back to the kind of the different types of ownership models, there's several different iterations of electric vehicles. You know, you have your hybrids, you have your-   Scot: [30:44] Different plug in hybrids.   Joe: [30:45] Exactly. Yeah. I know a lot of people that are doing the plug in hybrid thing kind of helps with the range anxiety to have an internal combustion engine there. So I think there's, there's more options come to the table. I think you'll see the price come down and more people get into them. I don't think we're going to get it go away from internal combustion engines. I mean, not only because of the infrastructure challenges, I mean there's, there's political challenges do it as well. I mean, there's entire industries that would lobby against that. So you know, I think, you know, I know certain countries are probably will go 100% evs, but I don't think that's going to happen in the US.   Scot: [31:26] Yeah. China seems to be very aggressive. So they're, you know, they've got massive pollution problems and they're pushing for that big subsidies. And they're building out of the, all of the infrastructure will be interesting to see what happens there. Do you guys cover electrical infrastructure at all? Like, do you know how many chargers and companies like Chargepoint? There's a lot of startups trying to dissolve the charging challenge.   Joe: [31:46] Not yet. I'll say, we, you know, our focus has mainly been in the the used car retail and you wholesale space and sort of the, that side of the industry. But in the past, you know, three or four years, we've really ramped up our, for lack of better word, automotive technology coverage, whether it's mobility, whether it's, you know, EVs online buying eCommerce as become a huge part of the industry. And so it's kind of been a huge part of our, of our coverage. So I think as, as more of those models gain traction, that that'll be something we'd probably open, open ourselves up to a little bit.   Scot: [32:24] Yeah. I think the industry is not really ready for electric cars because when we visited an auto auction and they had almost a whole, there were helping Tesla do a kind of a bunch of refurb kind of stuff. And their biggest, one of their biggest challenges was having so many Teslas there, they couldn't charge them all.   Joe: [32:41] Yeah.   Scot: [32:42] So they would like, you know, they had a line of a hundred Teslas and over, you know, over a period of time the batteries, you know, they're, they're using some electricity and they would kind of brick the, the vehicle and have to go figure out like once it's bricked, it's hard to get it to two power. So, so, you know, it's interesting to like, you know, the, the infrastructure we always think about on the consumer of the retail side of charging, but it kind of flows through, you know. Imagine a rental car company trying to do this and you know, having to add, you know, they're going to have to charge hundreds of vehicles overnight and the infrastructure, on that side, I don't think a lot people think about that. But that's big too.   Joe: [33:15] And there's probably companies out there that eventually if they're not already, would go and work with the rental car companies and the auto auctions that they can set up charging stations. You know, if they say we've got too many Tesla's here at the auction, the charge, all of them, you know, at this company as I'm sure it could come in and do that.   Scot: [33:34] Yeah, they're expensive though. Each one of those is like, you know, a hundred to 200 k and like with, when you put it all in with the, the backend electrical plus the wiring and the head unit. Yeah. It's expensive. Yeah. Cool. And then the, the shiny bulb in the industry is autonomous vehicles. What do you think about that?   Joe: [33:52] I think it's going to be awhile before they gain a whole lot of traction. I think there's, you know, what I've seen mainly is that it will be like as a staged rollout where it's, each level is kind of staggered I guess. But you know, I think last year the, the much publicized, you know, unfortunate, you know, the accidents that resulted in fatalities involving self driving cars. I mean I think that kind of slowed it down a little bit. I think the, there's too many, too much safety concern right now. Whether that's overblown, it's still there. I mean I think, there's a lot more testing that needs to be worked out before those gain any kind of real, you know, measurable market share.   Scot: [34:40] Yes. Yeah. It's been interesting to watch it CES. I haven't been to CES in a while, but I watched the coverage. And this is the beautiful thing about social media, you don't have to go to these things anymore. Save a trip. And it seemed like the last three CESs is prior to 2019 we're all a lot of autonomous vehicle hype and then this year it was kind of like the reality of more of the things they were showing were, you know, really constrained public transit kind of thing. Just so you know, these vehicles are going to go in a very predetermined route with its own lanes and a very safe kind of approach and they're only going to go 20 to 30 miles an hour and they'll have a human in there. And so really kind of pulling back from that, you know, I'm just going to hop in a car and it's gonna drive me coast to coast and I won't, I can sleep or something like that.   Joe: [35:22] I think it's more of a pragmatic approach. It's cities looking at how do we solve these mass transit issues, you know, whether it's a or, you know, even even companies, I mean who were, you know, if it's a, if it's a self driving a shuttle at a company or something that it goes around the campus or, or you know, helping cities out, solving those, solving those issues, more of a pragmatic approach rather than a retail consumer just wants a self driving car, like, you know, on the Jetsons or something.   Scot: [35:51] Yeah. So any other trends in Auto Remarketing that, that are kind of top of mind with you?   Joe: [35:58] Well, I think going back to the, just the increasingly digitize digitalized presence of, of the auto auction industry. I mean I, I think there is, it's an interesting time because so much of it is, is going digital, you know, and despite there being still the need for the physical auto auction because you're moving these large assets and it's, you know, there's a lot of physical movement. It's still needed in the industry. It's interesting to see how you'd mentioned the ACV investment. It's, it's been really fascinating to watch how much money and how much attention is, is getting paid to, to that side of the business. And I think it's a, it's only going to grow from here. You know, that the digital wholesale environment.   Scot: [36:45] Cool. Awesome. And you guys have, you mentioned earlier that you spend more time on kind of, you know, some of the future vehicle technology stuff. And I noticed that you'd put a lot of events on this seem to be kind of anchored around this. Tell listeners about some of the events you guys host and how they can learn more about this.   Joe: [37:02] Sure. So we do, we have four automotive conferences each year. Two of them were actually coming up in Canada. I'm heading to Toronto in a week and a half. That'll be for the Toronto used car industry. But this summer in Raleigh we have the Automotive Intelligence Summit. This is our second one. It really, it focuses on just the, you know, a lot of what we've talked about today, you know, autonomous vehicles, the connected vehicles, digital retail, the use of big data and data analytics and artificial intelligence and the, you know, things, you know, what role does blockchain management have in, in automotive. So a lot of these tech driven changes in automotive. This conference, you know, we'll address, and again, it's our second year of doing it. It's going to be July 23rd through 25th in Raleigh at the Marriott Crabtree right across from the Crabtree Mall. But if, if people are interested in learning more, they can go to autointelsummit.com. That's autointelsummit.com. Or they can holler at me on Twitter @AR_JoeOverby and I can share more information there as well.   Scot: [38:25] Cool. So I think you said four, so two in Canada, Auto Intel, is there a fourth one?   Joe: [38:30] Yeah, absolutely. Our signature event. I'm glad you reminded me. Our signature kind of flagship conference is Used Car Week and each year we host that in the fall and it's typically in the southwest. This year we're going to be in Las Vegas at the Red Rock. Last year we were in Phoenix or Scottsdale, Arizona. And what it is is it's four separate conferences that are all kind of part of the used vehicle life-cycle. So we have a retail focus conference on pre-owned. We have a finance auto finance conference, we have the repossession and recovery space. And then we have our National Remarketing Conference, which is the kind of wholesale, the auto auctions, that sort of thing. And we're actually going to be celebrating our 20th anniversary of that National Remarketing Conference. But that's going to be November 11th through 15th in at Red Rock in Las Vegas. And folks who are interested in that can visit usedcarweek.biz. And that and that again, you know, it is kind of an overall auto industry conference, but given the nature of, of automotive these days, it is going to be tech. You know, there's going to be some tech focus, some innovation, some, you know, talk about digital and that sort of thing as well.   Scot: [39:55] Yeah. So just kind of reading the between the lines sounds like the Raleigh one is maybe like hundreds, low, hundreds, a couple hundred folks. Anything in Vegasis going to be at least single digit thousands if not tens of thousands. T   Joe: [40:08] Yeah, the Auto Intel summit, we had about two or 300 last year, very kind of boutique conference, but you know, everybody there was very engaged and there to, you know, be in the sessions. And again Used Car Week is a broader, larger, you know, we've been doing it for a couple of decades, it is in the, you know, I think last year we had about, attendance was about 1600, I believe. Yeah.   Scot: [40:36] Yeah. Cool. Yeah, it's fun to go to kind of both cause you kind of, you know, the smaller shows are more in a minute and literally deep on something but maybe not as actionable sometimes. And then the networking is good and then the bigger ones you can kind of go and have a list of here's five vendors I want to meet. And it a lot more to kind of tactical get, get business done. So it's good to kind of go to both, I think.   Joe: [40:57] It's like going to a basketball game at Cameron indoor stadium versus going to a football game at Carter Finley. It's just, one's a big crowd and loud and once you know, it's small intimate atmosphere, so, yeah.   Scot: [41:09] Absolutely. Cool. Well Joe, we don't want to take more of your time. Appreciate you coming over to Spiffy to record the podcast. Excited to have you as one of our first guests. You mentioned your Twitter handle. If folks want to, that's one way to kind of get in touch with you. Are you active on Linkedin or other social media and maybe let's definitely kind of bring them to the website too.   Joe: [41:28] Yeah, absolutely. Certainly active on Linkedin, just Joe there. And my email, if anybody has any questions about our conferences or about our publications. It's at joverby@cherokeemediagroup.com. The website for all of our publication is Autoremarketing.com.   Scot: [41:53] Great. Thanks for coming and thanks Jackson on the audio engineering side.   Joe: [41:59] Well thank you Scot. This has been fun!  

This week on WCR Nation we are talking with Window Joe. Have you ever thought about somehow creating a residential route window cleaning plan? Doing homes every week or two. Maybe you clean just 5 windows, but every week or two. Well Joe has. And we want to talk about it. How much do you charge per window cleaning? How often do you clean the windows? How do you advertise your window cleaning business? There are quite a few directions you can go when starting. We want to talk about them all. Sit back, relax and waste some time with us. As always if you need any window cleaning supplies, I am a sales rep for Window Cleaning Resource. Shoot me a text any time and we will get you set up! 862-312-2026

Download Episode! Today we are going to be talking with our buddy JR in PV, and I have an interview with the owners of a new restaurant in the Emilio Zapata Colonia [caption id="attachment_818" align="alignright" width="239"] New ATM Installation in Progress at the Puerto Vallarta Airport 03/17[/caption] of Puerto Vallarta. But first, let’s do a little housekeeping. First, last week,  February 26, 2017,  I mentioned that the bank ATM machines had been removed from the lobby where you buy your taxi cab transfers. Word from those on the ground, thanks to John A. for sending a picture of a new platform in the same place they were before in the lobby of the airport where you buy your taxi or van transfer to your destination, lodging. So it is just a matter of time before they will be back for your use. Remember to check out episode 2 and 3 for information on currency exchange and what to expect when you arrive at the Puerto Vallarta Airport. And speaking about what to expect, I made a video about what to expect at the Puerto Vallarta Airport that you will find very informative and you can find it at my website www.puertovallartatravelshow.com in episode 3 and I will have it available for you to view on this blog-post in my show notes for this particular show as well. I happen to think it’s very descriptive of what to expect when you arrive at the PV airport. It’s going viral so I don’t know how long I can have this video up and running before someone hunts me down and makes me buy a timeshare or something. Just kidding… Click Below to See The Puerto Vallarta Airport Video [embed]http://traffic.libsyn.com/puertovallartatravelshow/The_Puerto_Vallarta_Airport.mp4[/embed] Anyway, I will keep you advised as to when those ATM Machines actually re-appear, but until then, bring some pesos from home, either from your bank or a money exchange near you. Or just buy your taxi voucher using your very own funny money and when you get settled in, locate a Bank attached and affiliated ATM. Remember to use the ATM machines inside banks and not out on the street.  For more ideas on exchanging money just go to episode 2 of the Puerto Vallarta Travel Show. Puerto Vallarta Webcams [caption id="attachment_735" align="alignleft" width="300"] Puerto Vallarta Web Cams[/caption] Next, I announced last week that I have added a new page to the website that I’m very excited about. It has all of the best Webcams in Puerto Vallarta. Some of these cameras are great for watching a sunset right from your armchair at home so go to www.puertovallartatravelshow.com and click the webcam tab and catch your Puerto Vallarta sunset today.  And if you have a favorite webcam that I have missed, just send me a link and I will add it for you. The more the merrier right? Now, this week I have a treat for you, and that is an interview with JR, John Russel, about well JR. I wanted to find out his path to Puerto Vallarta. I like to ask others what their path to Puerto Vallarta was, so why not JR? so let’s get to that interview with JR in PV… Listen to The Interview with JR and Me in PV [caption id="attachment_273" align="alignright" width="300"] JR in PV Puerto Vallarta Mexico. Your guide for 30 years.[/caption] So JR has been accommodating visitors to Puerto Vallarta for decades. In fact, I have links all over my website that lead to Vallartainfo.com so go to [caption id="attachment_789" align="alignright" width="300"] Vallartainfo.com Southside Map[/caption] his website and check out his tours, his maps and his great information. And speaking of JR’s maps, if you download his map of the Southside of PV, you will see where we are headed for our next interview. If you go to the show-notes of this episode you will see a copy of that map and I have this restaurant marked in red so look for that. I wanted to check out this particular restaurant for a couple of reasons. When I was in town last October I was sad to see one of the longtime eateries, the Gilmar was closed, but I could hear work being done inside so naturally I was eager to see what was coming in its place.   So I kept my ear to the ground and found out that a Canadian couple was going to open a restaurant where the Gilmar once was. I watched as they worked and remodeled and in a very short time, John and Karen Radics opened up their work of love which they called The Salty Caesar. I wanted to hear about their story so I sat with them and got their story. Let’s go to the Emilio Zapata neighborhood in Puerto Vallarta and have a talk with John and Karen Radics at The Salty Caesar. Listen to The Interview with Karen and John Radics and Me in PV [caption id="attachment_804" align="alignleft" width="225"] Salty Caesar, Puerto Vallarta Menu[/caption] These people are so nice you guys. The neighborhood is one of my favorite places in Puerto Vallarta and the restaurants in this part of town are very reasonable price-wise. Also, in a couple of weeks from now I’m going to get out there and take you for a tour of those Mexican Hotels John was talking about. You know, the ones that started at around $20 Canadian, what’s that like around $10 US…just kidding. Where was I, oh yeah, I’m going to take you into these hotels, we are going to talk with the managers and owners of these places and introduce you to these budget hotels. Some Spanish will be spoken for sure my friends, pero no hay problema mis amigos, puedo hablar el espanol. I can speak the Spanish and I will be talking and translating with these wonderful people who would love to see more gringos stay with them. Places like the Hotel Azteca, The Belmar, The Hotel Ana Liz, The Bernal, The Marlyn Hotel, The Mar Elena, The Hotel Villa Del Mar, The Hotel Hortensia and others. Stay tuned for that episode. Probably we will need to split that show into two episodes, we’ll see. I had so much fun doing those interviews and I have a few more to do before I can get that show all ready for you guys. [caption id="attachment_791" align="alignright" width="300"] John and Karen Radics of The Salty Caesar in Puerto Vallarta, Mexico[/caption] And I have to thank many of you listeners for reaching out and giving us feedback, for giving us recommendations and ideas for future shows. We have so much coming up mis amigos. I especially want to thank Joe from Fargo who gave us a 4 star review on iTunes and he says… Must listen for first time PV visitors!     [caption id="attachment_793" align="alignright" width="300"] The Salty Caesar in Puerto Vallarta Mexico[/caption] by Joe From Fargo I’ll soon be taking my first trip to Puerto Vallarta. This podcast seems like it was written specifically for me. So much practical advice and easy to listen to hosts. Thanks guys.. YOU ROCK! Well Joe from Fargo, you rock! Thank you for taking the time to give us a great review and you all can do the same. Just go [caption id="attachment_796" align="alignright" width="300"] The Salty Caesar in Puerto Vallarta Mexico[/caption] to www.puertovallartatravelshow.com and on each of my blogs I have a link to sign to I tunes where you can give us a good review. Once again, looks like we have gone long so let’s save some for next week shall we? Until then, remember, this is an interactive show where I depend on your questions and suggestions about all things Puerto Vallarta. If you think of something I should be talking about, please reach out to me by clicking on the Contact us tab and sending us your message. And remember, if you are considering booking any type of tour while you are in Puerto Vallarta, you must go to Vallartainfo.com, JR’s website and reserve your tour through him, right from his website. Remember the value for value proposition. His experience and on the ground knowledge of [caption id="attachment_795" align="alignright" width="300"] The Salty Caesar in Puerto Vallarta Mexico[/caption] everything Puerto Vallarta in exchange for your making a purchase of a tour that you would do anyway, you’re just doing it through him as a way of saying thank you. It costs no more than if you were to use someone else so do it. Really. And when you do take one of these tours, email me about your experiences. Maybe you can come onboard and share with others what you liked or didn’t like about the tour. Again contact me by clicking on the Contact us tab and sending off a message. And once again, if you like this podcast, please take the time and subscribe and give me a good review on iTunes if you would. That way we can get the word out to more and more people about the magic of this place. So, thanks to JR for coming by and giving us a little insight into his life,  and thank you to John and Karen Radics of the Salty Caesar.  Listen folks, go [caption id="attachment_794" align="alignright" width="300"] The Salty Caesar Puerto Vallarta, Mexico[/caption] give them a visit and tell them you heard about the Salty Caesar from me. They will get a kick out of that for sure. I didn’t get a chance to eat there so let me know what you think of their restaurant will ya? And thanks to all of you for listening all the way through this episode of the Puerto Vallarta Travel Show. This is Barry Kessler signing off with a wish for you all to slow down, be kind and live the Vallarta lifestyle. Nos Vemos amigos! [caption id="attachment_825" align="aligncenter" width="1000"] The Salty Caesar Restaurant Puerto Vallarta Mexico[/caption]

Bobby Haas made his fortune on Wall street brokering deals like the sale of 7UP and Dr.Pepper he then became an internationally known photographer hanging out of helicopters capturing migrations and wildlife. He has done 5 books for National Geographic and now has written his own book “Miracle Man: 100 days with Oliver.” Joe Camp, the writer & producer of the Benji series of films, joins us to talk about his Best Selling series “The Soul of a Horse.” Do you know why you shouldn’t put shoes on a horse? Well Joe does and he tells us about it. Also the dumbest thing Jeff has ever seen someone do with a dog. Please visit My Buddy Butch at http://www.mybuddybutch.com/