The Master Your Business Podcast

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. How to Master Business Finances Without Feeling Overwhelmedwith Edel HayesYou don't need to be a numbers whiz to grow your business. But you do need to know certain numbers.In this episode of the Master Your Business Podcast, I chat with Edel Hayes, Chartered Accountant and founder of Accelerate Accounting, to simplify the finance side of business once and for all. She's helped countless service-based business owners, myself included, overcome financial confusion and step into calm, confident control.If you've ever felt like you're winging it with your money, checking your bank balance and crossing your fingers… this one's for you.We cover: ✔️ The 5 key numbers every business owner must track ✔️ How to finally stop relying on gut feelings to make money decisions ✔️ Why Xero can be a game changer for tracking income streams ✔️ The truth about debtor days, cash flow, and when to chase unpaid invoices ✔️ Credit cards, Profit First, and why pensions matter more than you think ✔️ How to grow your business without growing financial stressTimestamps: [02:38] Why your accountant should be more than a tax filer [07:01] The numbers that tell the truth about your business [10:01] Understanding profit margin—without the jargon [14:41] How to choose the right system (like Xero) for your brain [17:01] Getting paid faster: invoice etiquette 101 [21:53] Should you delay paying invoices? Here's what Edel thinks [25:22] Profit First and the psychology of money pots [32:18] When credit cards can actually help your cash flow [36:20] The pension rule changes you need to know before 2026 [43:02] The easiest way to start using your financial data now

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to scale your business without drowning in more to-dos?In this episode of the Master Your Business Podcast, I break down the uncomfortable truth that most entrepreneurs ignore: Working more isn't scaling. It's just surviving.If you've ever felt like your business can't run without you, like you've built yourself a job instead of a business, this one's for you.We'll talk about bottlenecks (yep, it's probably you), delegation that actually works, and why simplicity beats complexity every single time. Plus, I'll show you how to set your business up to run without you, so you can finally focus on growth, freedom, and doing the work that lights you up.Oh, and don't miss the free Business Scalability Checklist I've created for you. It's a game-changer. You'll find the weak points in your business before they break you. You can download it at www.deirdremartin.ie/scalabilitychecklistEpisode highlights:(00:00) If you disappeared from your business for 30 days, what would happen?(01:23) Why being the bottleneck is killing your business(02:12) The difference between delegating and abdicating (and why most people get it wrong)(02:46) How to buy back your time without sacrificing quality(07:51) Why scaling magnifies your business problems(09:01) Simplifying operations and tracking what actually matters(10:24) Why scaling requires structure, not hustle(11:54) What Olympic athletes can teach us about business strategy(15:54) The real reason your marketing strategy can't be an afterthought(17:41) Why you need visibility, rhythm, and a CEO mindset to grow sustainably(19:04) How to know what to fix first using the Business Scalability ChecklistWhether you're a coach, consultant, or service-based business owner looking to scale to 7 figures without burning out, this is the strategy shift you've been waiting for.Mentioned in this episode:

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to finally ditch the fear and start showing up confidently on LinkedIn? In this episode of the Master Your Business Podcast, I sit down with Kerry Barrett, an Emmy Award-winning news anchor turned on-camera confidence coach. We break down exactly why video freaks so many entrepreneurs out—and how you can overcome it.If you've been hiding behind static posts and avoiding video like the plague, this is your wake-up call. Video isn't optional anymore—it's a business superpower especially on LinkedIn.Highlights of this episode:(02:43) Why video makes people so uncomfortable (hint: your caveman brain is to blame)(08:41) The cringe factor—how to stop hating the sound of your own voice(15:25) Why your energy on camera needs to be higher than you think(34:30) No time for video? Here's how to create a week's worth of content in minutes(40:25) The biggest mistake people make on camera (and how to fix it)(43:57) The mindset shift that will make video easier—starting todayIf you want to grow your business, build trust, and stand out on LinkedIn, this episode is a must-listen.

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. In this episode of the Master Your Business Podcast, I share the simple but powerful sales strategy most coaches and service providers have never been taught—one that helps you create demand before you ever pitch.I walk you through the journey of “Hazel”, a coach for senior leaders in tech-heavy industries. She'd been burned by big-name marketers, plateaued at multi-six figures, and knew she needed more than another cookie-cutter launch strategy.We built her an invisible sales system that made her business scalable, sustainable, and simple.If you've ever felt like your marketing is falling flat, or your sales calls feel like starting from zero, this episode will give you clarity, direction, and the roadmap you've been missing.Here's what you'll learn:(02:22) Why people buy when they feel understood—not when they understand you(03:11) How to use emotional messaging to create deeper connection(04:03) The 6 S Sales Solution to position your offer as the clear answer(05:32) How storytelling drives conversion (even with logical clients)(06:40) Why proof builds trust, and emotion drives action(09:36) The reason another launch won't fix your growth problems—and what will(11:09) How Hazel's husband was able to leave his job and join the business full-timeWhether you're a coach, consultant, or service-based business owner looking to scale to 7 figures without burning out—this is the strategy shift you've been waiting for.Mentioned in this episode:

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think making more money will solve your financial struggles? Think again. The truth is, your money mindset dictates your financial success—not just the numbers in your bank account.In this episode, I sit down with Money Mindset Coach Denise McGarry to uncover: [00:00] The hidden money blocks keeping you stuck at the same income level [07:57] Why raising your prices feels so uncomfortable—and how to fix it [27:50] The real reason more money won't solve your financial struggles [37:30] Practical steps to start earning (and keeping) more in your businessIf you've ever undercharged, struggled to grow your revenue, or felt guilty about making money—this episode is for you.

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think your client journey is fine as it is? Think again.Most coaches, consultants, and service-based business owners are losing revenue every single week — not because they don't have leads, but because they're leaking them.In this episode of the Master Your Business Podcast, I'll show you why a clear, mapped-out client journey is the secret weapon to scaling your business profitably — without burnout, without chasing new leads, and without working 24/7.You'll hear real-world examples, including:A service provider who went from 300k to over 1 millionA beauty salon owner who replicated her 5-star client experience across locationsWhy "more leads" is not the answer if your client experience is brokenWhether you're trying to hit your first 100k or aiming for 7 figures, this episode will help you tighten your delivery, boost retention, and create a seamless client experience that sells for you.Highlights of this episode:(00:35) Why most service businesses are leaking revenue(02:39) How mapping your journey can boost referrals(03:05) What happens when your team helps design the experience(04:19) The 4 core phases of a profitable client journey(06:56) The myth of “needing more leads” to grow(08:57) Small tweaks that can double retention rates(09:46) Using the Customer Journey Map Template to simplify and scale

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain HacksEver feel like your brain is working against you instead of for you? Well, that's totally normal. Many entrepreneurs, even high achievers struggle with focus, decision-making, and energy. The good news? Your brain can be rewired for peak performance, better sleep, and stronger business decisions—and today's guest is here to show you how.In this episode of Master Your Business, I sit down with world-renowned mentalist and brain hacker Keith Barry. He's worked with elite athletes, top entrepreneurs, and celebrities, helping them tap into high-performance habits. And today, he's bringing practical, no-BS brain hacks you can use to boost productivity, influence clients, and grow your business—without burning out.What You'll Learn:(04:54) The biggest mindset mistake keeping entrepreneurs stuck(20:17) Why most high achievers feel exhausted and how to fix it(31:24) The one habit that's destroying your focus (and how to stop)(37:10) How Keith's self-hypnosis trick unlocks instant productivity(44:07) The LinkedIn growth hack that 99% of people never use

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. How to Write a Brand Message That Attracts High-Paying ClientsReady to attract high-paying clients without burning out on social media or redoing your entire business?In this episode of the Master Your Business Podcast, I get straight to the point—your brand message might be the real reason you're not converting leads, booking discovery calls, or hitting those revenue goals.It's not that people don't want what you sell. It's that they don't get it—yet.Confused people don't click. They don't buy. And they don't book.But once your brand message is clear, powerful, and positioned correctly? You become magnetic.Whether you're a coach, consultant, or creative service provider, your words matter. In fact, they might be the single thing standing between you and consistent 5-figure months.This episode walks you through the exact mindset and messaging shifts you need to make your brand message resonate—and convert. I'm sharing what to say, what to stop saying, and how to shift from “invisible expert” to “go-to authority” in your niche.In this episode, you'll learn:(00:38) Why your audience isn't ghosting you—they're just confused(01:20) The 5-second test that exposes a weak message(02:36) Why you're not the hero of your brand story (and who actually is)(02:54) The fatal mistake most coaches make in their offers(03:42) Why brand clarity isn't just copy—it's business strategy(04:30) What to say instead of listing strategy calls, modules, and Voxer access(06:14) A real-world example of messaging that sells vs. messaging that sinks(07:39) The free resource that helps you fix your messaging from the ground upPerfect For:Service-based businesses who want to attract premium clientsCoaches and consultants stuck spinning their wheels onlineEntrepreneurs rewriting their digital marketing strategySmall business owners ready to charge more and sound more confident doing it

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ever felt like you're not good enough? Like you're standing at the edge of success but second-guessing every step? You're not alone. In this episode of Master Your Business Podcast, we dive into the power of borrowed belief—the game-changing strategy that helps you push past self-doubt and step into confidence.I'm joined by Louise Lally, TEDx speaker, leadership expert, and mindset mentor. She shares how borrowing belief from others helped her go from struggling with self-doubt to leading teams, building a thriving business, and stepping onto the TEDx stage. If you're a coach, consultant, or service-based entrepreneur looking to boost confidence and take bold action, this one's for you!What You'll Learn in This Episode:(02:22) What borrowed belief is and how it changes lives.(18:44) The real reason confidence isn't something you're born with.(24:45) The underestimated power of words in leadership and business.(29:57) How to break free from self-doubt when running a business.(34:16) Why your environment determines your success (and how to choose wisely).(42:35) A simple exercise to snap out of fear and take action now.This episode is a must-listen if you want to grow your business, build trust, and stand out on LinkedIn.

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think Like a 7 Figure Business Owner Before You Become OneReady to stop playing small and start scaling like a badass CEO?In this episode of the Master Your Business Podcast, I'm calling out the habits holding you back from hitting 7 figures—and showing you what high-earning business owners actually focus on.Spoiler alert: it's not about working harder.It's about thinking differently.You'll learn why doing everything yourself keeps you stuck, how to install systems that scale, and what the real difference is between a 6-figure and a 7-figure mindset.If you're a coach, consultant, or service-based business owner trying to break out of the burnout loop and build something that runs without you—this episode is your next move.Let's get you thinking like a million-dollar business owner, even before you get there.In this episode, you'll learn:(00:35) Why most business owners get stuck at six figures(01:55) The mindset shift every 7-figure CEO makes(03:43) How to build repeatable, scalable systems (and stop doing it all)(05:09) What numbers to track to scale your business with clarity(07:03) The truth about client delivery and brand consistency(09:24) Why your team is your ticket to freedom—not just help(10:47) What 7-figure CEOs NEVER do (and what they always do instead)(14:07) How thought leadership fuels consistent growthWho Should Tune In:You're a coach, consultant, or service provider tired of doing it all yourselfYou left corporate to build something better, but feel like you just built a new jobYou've hit 5 or 6 figures and can't seem to break through the ceilingYou want more freedom, more revenue, and a business that runs without youYou're craving clarity, strategy, and systems to finally scale sustainablyIf that's you? Don't just listen. Take notes.Resources:

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How Entrepreneurs Can Gamify Their Goals to Stay Focused and Increase ProductivityLet's be real… goal setting can be boring, right? Who said you can't make goal-setting fun? In this episode of the Master Your Business Podcast, I sit down with Caitlin Johnson, an expert in behavioral psychology and motivation, to break down how strategic gamification can help entrepreneurs stay focused, boost productivity, and actually enjoy hitting their business goals.If you've ever felt overwhelmed by your to-do list, distracted by shiny objects, or stuck in a rut, this episode is packed with science-backed strategies to keep you on track.

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 7 Smart Ways to Scale Your Income Without Overwhelm

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Want to position yourself as an industry leader and generate leads effortlessly? LinkedIn Lives might be your secret weapon. But let's be real—not all LinkedIn Lives are created equal. If you're going live and you're the only one there… you're not alone! The good news? There's a fix!In this episode of The Master Your Business Podcast, I sit down with Becky Whittaker, a messaging expert who's cracked the code on hosting LinkedIn Lives that actually attract and nurture leads. She spills secrets on how to fill your virtual room, keep people engaged, and turn casual viewers into warm leads.Highlights of this episode:(02:35) The power of showing up live to build trust and credibility(03:43) How to pick the right LinkedIn Live topic that draws in your ideal clients(05:45) The sneaky way to turn guests into clients through LinkedIn Lives(10:37) Why most people forget about your event—and how to fix it(13:01) How to write an irresistible event title that gets clicks(16:10) The best time and day to go live for maximum attendance(18:24) The biggest LinkedIn Live mistakes and how to avoid them(29:35) One simple mindset shift that makes going live easierIf you've been wondering how to master LinkedIn Live events for more credibility and leads, this episode is for you. Tune in now and start showing up like the expert you are!

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to finally charge what you're worth and close more deals without feeling like a pushy salesperson? In this episode of the Master Your Business Podcast, I dive deep into a proven pricing strategy that positions your business for premium rates, makes it easy for prospects to say "heck yes," and helps you close deals faster.Most service-based business owners undercharge because they focus on hourly rates instead of the value they provide. Sound familiar? If you've been stuck working crazy hours for little pay, this episode will show you how to create a repeatable client engagement process that delivers confidence, clarity, and higher close rates.If you're a coach, consultant, or service provider ready to level up, stick around. You're about to learn how to stop chasing clients and start getting paid for the transformation you deliver.Highlights of this episode:(00:30) Why most entrepreneurs undercharge for their services(00:38) How a simple pricing shift helped a client 5X her revenue without extra clients(01:43) Pre-call questionnaires: How to qualify clients and stop wasting time on calls that go nowhere(02:15) What's a credentials deck, and why it builds trust before the first call(03:27) The discovery call method that makes clients trust you before you sell(03:57) Why structured proposals and pricing tiers are deal-closing gold(06:57) Value-based pricing vs. hourly rates: Why one limits your earnings and the other scales your success(11:40) The psychology of pricing: Why the middle option is always a winner(13:19) Why you should never email a proposal without a follow-up call(14:17) Should you niche down or offer multiple services? Here's how to find the right balanceWhat You'll Walk Away With:A step-by-step process to structure and price your offers like a proHow to use value-based pricing to stop undercharging and start commanding premium ratesA proven engagement process to qualify leads and close deals fasterPractical sales psychology hacks that take the guesswork out of pricingWho Should Tune In:Coaches, consultants, and service-based business owners ready to scale to six and seven figures. If you've ever second-guessed your pricing, struggled to close deals, or felt stuck in a race to the bottom with cheap competition, this episode is for you.Resources Mentioned:

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Struggling to keep your audience engaged during presentations? You're in the right place! In this episode of the Master Your Business Podcast, I chat with public speaking expert Maureen McCowen to reveal the top strategies for delivering a presentation that holds attention and drives results.What You'll Learn:The #1 mistake that ruins presentations (and how to avoid it!)A simple 3-step structure to make your talk clear and compellingHow to use storytelling to keep your audience hookedWhen to use slides—and when to ditch themWhether you're pitching investors, leading a webinar, or speaking at an event, these strategies will help you sound more confident and connect with your audience.Episode Highlights:(03:10) Why you should avoid a long intro in your presentation(05:12) The first step before structuring your talk(12:22) How to handle time constraints like a pro(15:25) The power of storytelling in presentations(16:34) The biggest mistakes presenters make—and how to avoid them(22:05) How to recover from mistakes during a talk(30:11) Are your slides helping or hurting your presentation?(32:35) The secret to instantly engaging your audience(42:57) The mental shift that will boost your speaking confidence(44:31) The ultimate test of a strong presentation

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Ready to stop drowning in social media tasks and start scaling effortlessly? In this episode of the Master Your Business Podcast, you'll learn how AI and automation can transform your marketing strategy. No more guessing, no more wasted hours—just smart, efficient growth for your business.I'll walk you through how to use AI tools to create content, schedule posts, and engage with your audience—all without the burnout. Whether you're a coach, consultant, or service-based entrepreneur, this episode is packed with practical tips to save you time and help you grow.What You'll Learn in This Episode:(01:46) The social media grind—why it's keeping you stuck.(02:38) How AI tools can help you stop guessing and start knowing what content your audience actually wants.(04:03) How to trendjack and create content that stays relevant.(05:37) The best automation tools for content creation, scheduling, and engagement.(14:31) The secret to writing captions that convert—without spending hours.(16:43) Smart scheduling: The right way to batch and automate your posts.Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven't done so already, follow the podcast. I'm adding a bundle of bonus episodes soon, and if you're not following, you'll very likely miss out. Follow now!

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to turn your LinkedIn presence into a client-generating machine? In this episode of the Master Your Business podcast, Deirdre Martin sits down with LinkedIn growth expert Manuel Hartbauer to uncover how he scaled his business from overwhelm to five-figure months—without any spammy tactics.What You'll Learn in This Episode:The one simple shift that took Manuel from scattered offers to consistent, high-revenue monthsHow to create a sales process that turns cold LinkedIn conversations into high-ticket clientsWhy saying NO to shiny distractions is the secret to sustainable business growthIf you're serious about mastering your business, grab your coffee and hit play!Episode Highlights & Timestamps:

Send us a textReady to kick your business into high gear for 2025? In this episode of the Master Your Business Podcast, we show you how to map out a whole year's marketing plan. It's simple. It's bold. It works. We'll help you stop throwing random marketing

Send us a textWork with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —In this episode, Sinead O'Neill shares three practical steps to help you lead your team with clarity, accountability, and courage. If you're eager to drive growth, handle conflict with grace, and create a unified work culture, this is for you.Highlights(09:23) Pinpoint every role so people know what's expected(16:38) Turn conflict into a catalyst for breakthroughs(39:46) Build accountability that raises performance(42:45) Communicate your needs and empower your teamTune in to discover how coaches, consultants, and service-based providers can guide teams to new heights.Check out Sinead's services here.Resources Mentioned:6 Thinking Hats5 Dysfunctions of a Team (Book)—Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show Notes—Rate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven't done so already, follow the podcast. I'm adding a bundle of bonus episodes soon, and if you're not following, you'll very likely miss out. Follow now!

Send us a textSometimes you just know that something is off in your business. It could be because your bank balance is screaming it! So if you're considering a shake up of your small business, this episode of the Master Your Business Podcast, dives into how to pivot on purpose. We discuss how to realign with your vision, embrace change, and discover new paths for growth. If you feel stuck, drained, or uncertain, listen in. We talk strategy, brand, and LinkedIn marketing for service-based businesses so you can land clients and earn more. Let's get you moving forward.Highlights of this episode:(03:28)  The truth about misalignment and burnout(03:44)  Why passion matters for client experience(06:17)  The steps to pivot on purpose or stay the course(10:50)  How to adapt to changing market demands(14:33)  Finding untapped potential to scale your services(14:58)  How strategic thinking drives sustainable growth(21:52)  Real-life examples of shifting service modelsTune in now and learn how to thrive in this changing world of business.Resources Mentioned:Episode 99: How Your Business Values Can Drive Explosive SuccessEpisode 73: Strategic ThinkingEpisode 55: Competitor AnalysisEpisode 89: Overcoming Self-DoubtLinkedIn Revenue AcceleratorFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven't done so already, follow the podcast. I'm adding a bundle of bonus episodes soon, and if you're not following, you'll very likely miss out. Follow now!

Send us a textIt's obvious. But sometimes what's in plain sight is overlooked. Businesses are made for people by people. The more we connect to the human element, the more we can expand the way that our business works and grows.In this episode of the Master Your Business Podcast, the amazing Marivanna Chessa shares how co-creating with clients can totally supercharge your energy and catapult you to business success.Think of it like this: You're not just building a business, you're building a community of raving fans who are invested in your success from day one. Pretty cool, right?Highlights of this episode:(02:32) What the heck is co-creation anyway? (11:56) Why co-creation is THE secret weapon for building a thriving business (15:55) A step-by-step breakdown of how to actually co-create with clients (22:40) How to turn co-creation into a powerful marketing engine that attracts dream clients on autopilot.(30:27) The surprising link between co-creation, energy management, and business growth (43:27) Simple hacks for building habits that stick (46:50) Bonus: Marivanna drops some serious truth bombs about the importance of putting people first in your business. Get ready to be inspired!Tune in now and see how co-creation could work in your business.Resources Mentioned:Tiny Habits by BJ FoggAtomic Habits by James ClearEpisode 105 - How to create passive income offers you can sell while you're sleeping Connect with Marivanna:WebsiteLinkedInFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven't done so already, follow the podcast. I'm adding a bundle of bonus episodes soon, and if you're not following, you'll very likely miss out. 

Send us a textReady to earn cash while you sleep? In this episode of the Master Your Business Podcast, we break down how to create passive income offers you can sell while you're sleeping. Discover how to turn your expertise into simple digital products. Learn how to use LinkedIn marketing for service-based businesses to attract ready buyers. Find out how to validate your idea before building. Hear why beta launches are gold for small businesses. Walk away with tactics to build trust, scale revenue, and gain freedom.Highlights:(01:33) That sweet Stripe notification at sunrise(02:27) Sipping Cuba Libras by the pool as sales roll in(14:01) Turning LinkedIn into your ideal client magnet(15:25) Beta launches as your secret sauce(23:29) Keep it simple and effective(26:01) Repurpose knowledge you already ownListen now and learn how to build passive income offers that run even while you rest.Key takeaways:Don't overcomplicate it! Beta launches are gold. Repurpose your existing knowledge. Small actions lead to big results. Resources mentioned:Episode 76: The Counterintuitive Strategy to Avoid BurnoutEpisode 87: 5 Advanced Marketing Strategies for Seasoned ProfessionalsFree Marketing Assessment: https://www.deirdremartin.ie/marketingassessmentKajabi (affiliate link): https://app.kajabi.com/r/9S3JQWE3LinkedIn Revenue Accelerator: https://www.deirdremartin.ie/linkedin-acceleratorFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven't done so already, follow the podcast. I'm adding a bundle of bonus episodes soon, and if you're not following, you'll very likely miss out. Follow now!

Send us a textReady to grow your online community and connect with your audience like never before? In this episode of Master Your Business Podcast, I sit down with Zoe Whitman, co-founder of The 6 Figure Bookkeeper. Zoe shares how she and Jo Wood built a thriving Facebook community of 24,000 members—using consistency and real engagement.We'll walk you through practical steps, insights, and the pitfalls to avoid. Whether you're looking to grow your business through social media or build an engaged group on LinkedIn or Facebook, Zoe's journey will inspire you.Highlights of this episode:(03:47) Getting started with Facebook groups: Learn how Zoe built a community from just 100 members to over 24,000.(05:51) The power of consistency: Why showing up every day matters and how to make it work for you.(11:08) Leveraging video for engagement: Zoe explains how live streaming boosted their group's visibility and interaction.(22:55) Overcoming challenges with community growth: Insights on dealing with changes in algorithms and maintaining group interest.(32:26) Authenticity over perfection: Why being real is more effective than being polished, and how to connect genuinely with your audience.Tune in and find out how you can leverage consistency and genuine interaction to grow an engaged community for your business. Plus, don't miss Zoe's personal tips on staying visible and creating binge-worthy content for your members!Listen to the full episode now!

Send us a textReady to avoid burnout and grow your business over the holidays? In this episode of Master Your Business Podcast, I reveal how you can embrace rest strategically to set your service business up for success—without hustling or stressing out. Discover three key strategies to help you rest, recharge, and grow while enjoying the holiday season.Highlights of this episode:(03:49) Embrace rest as a strategic business move(07:54) Protect your downtime like an important client meeting(08:16) Set boundaries with clients to safeguard your rest time(11:02) The "Joyful Productivity" approach to working during breaks(14:25) The power of reflection over the holiday periodListen to the full episode now!

Send us a textIs your definition of business success holding you back? Elizabeth Hamilton-Guarino shares surprising truths about achieving REAL success as an entrepreneur.Timestamps:[02:58] Success Defined [20:44] Factors of Success [33:45] Importance of asking for help[48:38] Gratitude PracticeListen to the full episode now!

Send us a textEver feel like you're on the Success Express, chugging along but not getting anywhere fast? Yeah, we've all been there. In episode #101 of the Master Your Business Podcast, we're pressing the brakes on that runaway train and talking about the power of patience.As entrepreneurs, we're always itching to hit those big milestones. Yesterday! Right? But what if I told you slowing down could actually speed up your success? It's true!Here's what we're discussing in this episode:(02:53) The Amazon Prime Effect: Why instant gratification is killing your business (and what to do about it).(04:08) 10X is Easier Than 2X: Think bigger, play the long game, and stop stressing about short-term goals. It's a game-changer!(06:05) The Gap and the Gain: Stop beating yourself up about what you haven't achieved. Celebrate those wins, big and small!(08:11) Patience in Sales: Ditch the pushy tactics and build meaningful relationships that turn into loyal clients.(15:47) SMART Goals Are NOT So Smart: Why you need to ditch the deadlines and embrace the journey.(17:43) Celebrate the Small Wins: Seriously, even if it's just getting through the freaking week! Give yourself a pat on the back.(20:02) Who's in Your Corner? Surround yourself with people who lift you up and inspire you to keep going.So, grab a cup of coffee, settle in, and get ready to discover the superpower of patience. It's time to build a business that lasts!Listen to the full episode now!

Send us a textWant to build a business that doesn't just survive but thrives? Then you've got to listen to this episode of the Master Your Business Podcast! I sat down with customer experience expert Ian Golding, and boy, did he deliver the goods.We dug deep into how you can create an amazing customer experience that keeps your clients coming back for more. Think of it as building a relationship, not just closing a sale.Here's what you can expect:(10:21) What the heck is customer experience, anyway? And why should you care? (Hint: It's all about making your customers happy and growing your business.)(14:56) Why feelings matter more than you think. We're not robots, people! Ian explains why the emotional connection is key to creating a truly memorable experience.(19:47) The "Find-Win-Keep" strategy. It's a game-changer! Learn why focusing on keeping clients is just as important as finding new ones.(30:09) Creating a customer experience strategy that actually works. Don't worry, it's not rocket science. Ian breaks it down into simple steps you can take today.(52:06) Mapping your customer journey. Sounds complicated, right? Wrong! Discover a super simple way to understand your client's experience.(1:01:14) Ditch the "onboarding" jargon! It's time to reimagine how you welcome new clients.This episode is packed with actionable advice, real-world examples, and a whole lot of "aha!" moments. It is perfect for coaches, consultants, and service providers who are ready to take their business to the next level.Listen to the full episode now!

Send us a textReady to shake things up in your industry and achieve explosive success? In this episode of the Master Your Business Podcast, I dive deep into how you can use values to drive business success and stand out from the crowd.Highlights of this episode:(02:25) Personal vs. business values(03:19) The importance of aligning your business values with your hiring practices.(06:18) How values can enhance the customer experience and build loyalty.(11:06) Using values to guide performance reviews and employee development.(13:35) Value-driven disruption: Hear real-world examples of how companies use values to disrupt their industries.(21:36) How to infuse your products and services with your core values.Listen to the full episode now!

Send us a textOvercome business setbacks, embrace change, cultivate positivity and turn challenges into growth opportunities with 5 mindset hacks from Stephen Lock. Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[06:12] Overcoming Fear and Embracing Change[15:16] The Power of Community[23:02] The Importance of Breathwork[35:22] The Experimentation Mindset in Business

Send us a textDiscover the power of emotional resonance in sales and tips to guide your clients to a confident “yes!” and build long-lasting relationships with Deirdre Martin.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[00:00] Introduction[03:55] Why Emotion Matters More Than Logic[08:05] The Emotional Stages of Buying[14:22] The Feel-Good Tool-Kit

Send us a textDiscover how to unlock business growth using targeted LinkedIn ads and PPC campaigns with expert insights from Garrett Hansen.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[06:10] Importance of Niching Down[14:19] Leverage PPC (Pay-Per-Click)[35:21] Ad Budget Allocation[51:21] Continuous Optimisation

Send us a textLearn what brand archetypes are, why they matter, and how to identify and apply them for unstoppable growth with Deirdre Martin on The Master Your Business Podcast.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:42] What are Brand Archetypes?[15:01] Archetype & Messaging[17:39] Importance of consistency[19:39] Freebie: Brand Archetype Quiz and Guide

Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Learn how to get your service business found on Google with Sally Howard's 6 easy SEO steps. Boost your online visibility and attract more clients today.Timestamps:[00:00] Intro[02:31] What is SEO?[30:47] Keyword Research[41:20] SEO terms to know[51:49] Google likes fast sites

Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Overwhelmed and distracted? Deirdre Martin shares 3 simple steps to eliminate shiny object syndrome, find your focus, & achieve sustainable business growth.Timestamps:[00:00] Intro[08:12] Shiny Object Syndrome[15:05] The "Not-To-Do List" Concept[19:57] Importance of your Customer Journey[23:27] Deirdre's Freebie - Brand Strategy Checklist

Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Discover a simple yet powerful metric called the Value Quotient to measure and improve customer & employee experiences, leading to tangible business growth. Timestamps:[00:00] Intro[07:15] Debunking Employee & Customer Experience myth[16:23] CX & EX mistakes to avoid[39:38] The Value Quotient

Send us a textEnhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Feeling burnt out in your business? Discover how prioritising self care can actually boost your profits! Learn from my personal journey to 100k.Timestamps:[00:00] Intro[04:08] Burnout breaking point[07:18] Self care is a business strategy[10:40] Work life integration[14:26] Prioritise well-being

Send us a textLearn how to unlock the power of "what if" thinking for innovation and collaboration success in your business, with expert insights from Andy Starr.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[00:00] Introduction[12:53] Building Strong Relationships with Potential Clients[23:27] Criticism as a Powerful Tool[36:57] The Importance of Trust

Send us a textFeeling like a fraud when you're crushing it? Imposter syndrome is REAL. Discover 5 powerful strategies to ditch self-doubt and step into your CEO power.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[05:12] Imposter Syndrome[13:24] Practising Self Compassion[19:33] Transform Your Mindset to Visualise Success

Send us a textLearn 7 proven strategies to create irresistible offers that attract high-paying clients and make your service business thrive with Rachael Houwourt.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[03:24] Building Your Offer is Key[20:55] How To Give As Much Value For Money As Possible[41:00] The 7 Elements of a Highly Desirable Offer

Send us a Text Message.Discover 5 advanced marketing strategies to attract high-value clients for seasoned professionals who want to take their business to the next level.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[11:35] Leveraging Technology and Data in Marketing[14:23] AI Content Creation and Prompts[17:00] Improving Marketing With Technology and Relationships

Send us a Text Message.How to write copy that converts with tips from Michelle Ryan on welcome emails, email frequency, language, personality, and dealing with unsubscribes.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[01:24] What is Copywriting?[11:44] Copywriting in Email Marketing[21:07] Consistency & Timing in Copywriting[30:18] The Ideal Email Structure

Send us a Text Message.Feeling overwhelmed by LinkedIn? Learn how to streamline your content creation process and plan a month's worth of engaging posts in a single day.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[04:42] Defining Your Ideal Clients[07:23] Brainstorming Your Content Pillars[12:18] Your Content Calendar[14:14] Repurpose & Recycle Your Content

Send us a Text Message.Discover time management hacks, productivity strategies, and how to prioritise like a boss to achieve work-life integration with Annie Croner.Timestamps:[02:49] Annie's Path to Productivity[08:09] Strategies to Avoid Daily Distractions[15:14] Time Management Skills for You and Your Clients[25:17] Let Your Babies Go!

Send us a Text Message.Discover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Business Podcast.  Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:46] Inject Marketing Into Your Business[06:47] My Client's Story[12:04] Let Humour Humanise Your Brand (Appropriately!)[14:44] My Humour Horror Story

Send us a Text Message.Want a brand customers love? Branding rebel Wes Henstock shares his top secrets. Learn how to stand out, connect with customers, and build loyalty.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:52] Disruption ad Differentiation[10:31] Push Yourself Outside of the Box[20:54] What Can Solopreneurs Do Today to Disrupt?[27:06] Brand Strategy vs Business Strategy

Send us a Text Message.Discover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Business Podcast.  Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:35] The Buyer's Journey[04:55] The Consideration Stage[05:47] The Decision Stage[10:35] The After Party

Send us a Text Message.Discover how to transform client calls into searchable, valuable YouTube videos that grow your business with Connor Clayton from Precision Edits.Timestamps:[03:09] Where to Start When it Comes to YouTube[05:45] The Difference Between Social Video Platforms[23:10] How to Maximise Your Content Quality[40:53] Building Your YouTube Audience

Send us a Text Message.Discover how investing in yourself through coaching and mentoring can actually save you money and skyrocket your business growth.Timestamps:[01:39] Deirdre's Story[08:11] Make Your Messaging Hit[09:09] Annie's Story[16:58] Invest in You

Send us a Text Message.Unlock business growth with virtual assistants! Expert Laura Weeden reveals tips to find, hire and maximise VAs for operations, productivity and sanity. For more information, check out the show notes here.Timestamps:[02:24] What is a Virtual Assistant?[03:39] Where can I find a VA to hire?[04:58] How do you determine who is right for your business?[19:57] The key ingrediant to a successful VA/Client relationship