The Property Management Podcast with That Property Mum

On the outside, everything can look successful. The brand is strong. The team is in place. The numbers might even be growing. But behind closed doors? It can feel like chaos, doubt and quiet damage control. In this episode, I sit down with Jaharn Torok, Principal of Ray White Lithgow, to talk about the season where things weren't running smoothly – when the right people weren't in the right seats, when avoidance felt easier than confrontation, and when leadership required a level of courage she hadn't needed before.We talk about what it really takes to rebuild a struggling rent roll– from implementing stronger systems and processes to having the tough conversations most leaders avoid. Jaharn shares how stepping up, communicating better, and putting the right “bums on seats” transformed her business from reactive and stressful to structured and sustainable. There's powerful insight here for any sales agent looking to grow a property management arm, especially around due diligence, team structure and long-term strategy.This episode is a reminder that resilience isn't about pretending everything is fine – it's about making the hard decisions that move your business forward. If you've been feeling overwhelmed, questioning your leadership, or sensing that something in your business needs to shift, this conversation will leave you feeling empowered to take action, trust yourself again, and lead with clarity and confidence. “You go into damage control and know what you need to do, but it's having the courage to actually do it." - Jaharn TorokWe cover:Challenges in managing and rebuilding a property management businessPersonal journey and experiences in the real estate industryImportance of having the right team and communicationImplementation of systems and processes for business efficiencyEmotional and operational struggles faced by business ownersThe significance of external support and mentorshipGrowth mindset and resilience in overcoming difficultiesStrategies for integrating property management with salesRecruitment challenges and the importance of finding the right fitBenefits of being part of a franchise or brand in real estateKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership:...

If I were launching a property management business in 2026, I would approach it from a completely different lens – shaped by experience, hard lessons, industry shifts, and the realities of burnout that so many leaders quietly carry. The conversation unpacks what I would prioritise first, why identity matters more than income in the early stages, and how getting clear on who you want to be as a leader changes every decision that follows.We explore the importance of building around real capacity rather than chasing growth at any cost, setting clear service standards from day one, and embedding boundaries into your systems instead of relying on willpower. There's also a strong focus on leadership development, personal visibility in a crowded market, and using technology and AI intentionally to strengthen your service – not strip away the human connection that makes great businesses thrive.This is for the property manager or business owner who knows the old way of doing things isn't sustainable. It's a perspective shift toward building something profitable, adaptable, and energising – a business that supports your wellbeing, your relationships, and your long-term vision. Because success in the next era of property management won't belong to the busiest operators, but to the most intentional ones. “The future of property management belongs to leaders who are regulated, intentional, visible, and very human." - Kylie WalkerWe cover:Advice for women in the property management industryStarting a property management business in 2026Importance of building a business based on identity rather than incomeDesigning a business around capacity and sustainabilityIntentional use of technology and automation in business operationsBuilding a personal brand alongside the businessThe significance of niching down and setting clear boundariesInvesting in leadership skills and emotional intelligenceCreating a business adaptable to change and uncertaintyRedefining success in terms of sustainability, health, and impact rather than just profitLearn More About Taskers: https://dfys.mykajabi.com/tasker-supporthttps://dfys.mykajabi.com/done-for-you-taskersKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:

Burnout doesn't happen overnight, and in this episode I'm sharing what it really looked like for me when the pressure, pace, and constant demands of property management became too much. I talk openly about reaching a point where my business was running my life, not the other way around, and why that moment forced me to rethink how I was operating, leading, and showing up both professionally and personally.I take you behind the scenes of how I rebuilt my business using what I now call my Freedom Framework. We dive into the role of simple, repeatable systems, the power of well-designed workflows, and how leveraging offshore support allowed me to create space, increase efficiency, and improve profitability without adding more hours to my week. This is about designing a business that functions smoothly even when you're not in every detail.This episode is for property managers who know there has to be a better way but aren't sure where to start. It's a mix of mindset, strategy, and practical insight designed to help you reduce overwhelm, protect your energy, and create a business that supports your wellbeing, your goals, and your life outside of work. ”I don't have a productivity issue. I work really bloody hard. I have a capacity issue." - Kylie WalkerWe cover:Overcoming burnout and overwhelm in the property management industryDevelopment and implementation of the "Freedom Framework"Importance of time tracking and delegation in business managementCreation of simple, repeatable workflows and systems for property management tasksEnhancing team efficiency and reducing staff turnover through structured processesShifting focus from busy work to profitability in business operationsStrategies for increasing fees and improving client retentionTransitioning from survival mode to sustainable business growthBuilding a business that supports personal life and well-beingOffering support services to property management business owners through trained offshore talentLearn More About Taskers: https://dfys.mykajabi.com/tasker-supporthttps://dfys.mykajabi.com/done-for-you-taskersKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM

Showing up online can feel exhausting when you're doing all the “right” things and still not seeing traction. In this episode, I'm unpacking one of the biggest questions I hear from property managers and business owners right now: should you be building a corporate brand or a personal brand? With social platforms more crowded than ever, visibility isn't about being louder or more polished – it's about being more human, more intentional, and more connected.I break down why personal brands create stronger trust, deeper relationships, and warmer conversations than business pages alone. We talk about how showing the person behind the brand actually strengthens your business, not undermines it, and why clarity, consistency, and lived experience are your biggest differentiators online. This isn't about becoming an influencer or oversharing your life – it's about being known for what you stand for and how you think.This episode is an equal parts mindset shift and practical guidance for anyone who wants to grow their business without burning out or hiding behind a logo. Whether you're a property manager, leader, or agency owner, this conversation will help you rethink how you show up, what you want to be known for, and how to build trust in a digital world that's craving real leadership. ”People don't connect with businesses. They connect with people." - Kylie WalkerWe cover:Balancing career and family in the property management industryStrategies for growing a property management businessOvercoming fear and boosting confidence in professional settingsThe importance of mindset in achieving successDifferences between personal branding and corporate brandingWhy personal brands tend to outperform corporate brands onlineThe role of trust in service-based and relationship-driven industriesKey elements of a successful personal brand (clarity, consistency, perspective, authenticity, and value)The impact of social media algorithms on personal versus corporate brandingThe significance of showing up authentically in a crowded online spaceKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie:

Running a property management business can feel like a constant juggle. Serving clients, managing a team, and trying to hold everything together behind the scenes. And when burnout creeps in or financial pressure builds, it's no surprise that many business owners start to wonder… is it time to sell?In this episode, we're diving into the future of rent roll sales and acquisitions. What's shifting, what to watch out for, and how to make smart, strategic decisions whether you're buying, selling, or just starting to think about it. I also share a bit about my own experience selling off parts of my rent roll in three different transactions, including the highs, the challenges, and a few lessons learned the hard way.I'm joined by the incredible Tarsi Taylor, rent roll strategist, business valuer, and founder of The Tarsi Way and Buy a Rent Roll. With over 26 years in the industry, she brings real talk and deep insight into what makes a rent roll valuable, what impacts your multiplier, and why the foundations of your business matter long before you decide to sell. Whether you're planning an exit or building for the long haul, this episode is packed with practical advice to help you protect your profit, reduce your risk, and grow with clarity.“Every rent roll is completely different. And the, the main things that are going to affect it is all the statistics, first and foremost of your actual portfolio.” - Tarsi TaylorWe cover:Current state of rent roll sales and acquisitions in the real estate industry.Factors driving the seller's market, including business owner burnout and financial pressures.Complexity and timeline of the rent roll selling process, emphasizing the importance of preparation.The significance of due diligence and professional audits in enhancing portfolio value.Key factors influencing rent roll valuation, including portfolio cleanliness, location, and financial stability.Common pitfalls in rent roll preparation and the necessity of engaging professionals for audits.Strategies for growing a rent roll, including organic growth, targeted growth, acquisitions, and fee optimization.Importance of industry experience and strategic planning before purchasing a rent roll.Predictions for the future of the rent roll market, including potential trends and market dynamics.The value of continuous learning and professional development in the property management field.Kylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:...

The world of property management has changed dramatically–and fast. In this episode, I'm diving into what the future of property management looks like and why average service and outdated systems just don't cut it anymore. With rising expectations from clients, tenants, and teams, staying relevant and profitable means we need to do things differently. I'm sharing why customer experience is everything, how to use automation wisely, and why now is the time to show up, build trust, and lead with heart.I walk you through five powerful ways to futureproof your business–like creating memorable client experiences, building your personal brand, and getting visible online. I also talk about the importance of community and why your number one growth strategy should be focused on people. When we put clients, tenants, and our team at the center of what we do, that's when real, sustainable growth happens.This episode is a mix of motivation and practical advice to help you navigate leadership, team retention, burnout, and scaling with confidence. Whether you're a BDM, department head, or agency owner, my hope is that this chat gives you clarity, courage, and a little kickstart to lead differently. And hey–don't forget to grab your ticket to the Future of Property Management conference. I'd love to see you there! ”The future is here, and it's not about doing more. It's about doing better with more clarity, more connection, and more courage to do things differently." - Kylie WalkerWe cover:Changing client expectations in property management post-pandemic and digital boom.Emphasis on customer experience over mere service delivery.Importance of empowering teams and fostering a positive work environment.Role of automation in handling routine tasks while maintaining personal client interactions.Building brand trust and visibility through authentic engagement and community involvement.Leadership strategies that support team growth and reduce burnout.The necessity of adapting to new industry trends to remain relevant and profitable.The significance of community building in enhancing client relationships and trust.Strategies for retaining talent in the property management industry.The future focus on prioritizing people–clients, tenants, and team members–in business practices.If you are ready to see what's NEXT in Property Management, join five amazing industry coaches, hosting one epic event, in three locations - NEXT.Buy your Tickets here: https://courses.thatpropertymum.com.au/nextKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https:

Personal growth and leadership can feel exciting when you first start investing in it. You feel hopeful, motivated, and ready for change. But what happens when you realise that despite all the workshops, courses, and effort, you're still stuck in the same patterns – overwhelmed, reactive, and running on autopilot? That was me. Until I discovered the missing piece: the neuroscience behind real, lasting change.In this episode, I chat with leadership and mindset expert Tanja Lee about how our brains are wired to keep us in survival mode – and why so many of us stay stuck there without even realising it. We talk about the powerful shifts that happen when we move out of stress and into creation, and how awareness, presence, and intention can completely transform not just how we lead, but how we live. I also share my own experience attending Tanja's immersive two-day training, which challenged me to look at the way I think, act, and feel in a whole new way.Tanja breaks down how our thoughts create our reality, how stress becomes addictive, and how to interrupt the patterns that are keeping us from the version of ourselves we're meant to become. Whether you're a business owner, leader, or simply someone craving a different way of showing up in the world, this conversation offers powerful tools and insights to help you create change from the inside out.“There's two states that we can be in. We can be in a state of stress and survival or in a state of innovation and growth.” - Tanja LeeWe cover:The distinction between states of stress and survival versus innovation and growth in real estate professionals.The impact of stress on personal and professional development.The role of neuroscience in facilitating lasting change and personal transformation.Tanja Lee's background and her journey into real estate and leadership coaching.The significance of awareness in recognizing and altering habitual thought patterns.Types of stress affecting individuals, including physical, chemical, and emotional stressors.The brain's response to stress and the concept of stress addiction.Strategies for moving from past and future worries to present moment awareness.The importance of intentional thought and action in designing a desired future self.Insights on the immersive training program developed by Dr. Joe Dispenza and its transformative potential.Kylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/...

In this episode, I'm diving into the top five marketing trends you need to know about for 2026. From personal branding to AI-enhanced strategies, marketing has changed–and what worked in 2020 just won't cut it anymore. If you've been wondering whether you still need to be dancing on Reels, if email is dead, or how to market when you're already stretched thin, I've got you covered. Whether you're a solo operator, BDM, or business owner juggling all the hats, this episode is packed with actionable insights to help you show up with more intention and impact.I'll walk you through why personal branding is now a must-have, how to create short-form videos with real value (no silly pointing at text required), and why hyper-local content builds massive trust. I'm also sharing why email is making a big comeback (boring emails are out!) and how you can use AI tools like ChatGPT and Canva to streamline your content without losing your authentic voice. You don't have to do everything–just a few things really well and consistently. Marketing doesn't have to be complicated, it just needs to be connected to your audience.To make things even easier, I've created a free cheat sheet with all five trends and some practical action steps to help you get started. You'll find the link in the show notes, along with more info about our Next event tour coming to Perth, Brisbane, and Melbourne in February. If this episode gave you clarity or sparked a new idea, I'd love it if you'd share it with someone in your team or network–and don't forget to rate and review the show to help spread the word to more amazing property professionals like you! ”Marketing doesn't need to be complicated, it just needs to be consistent and connected to your audience." - Kylie WalkerWe cover:Marketing trends for 2026 in the property management industry.Importance of personal branding over corporate marketing.The rise of short-form video content with educational value.Focus on hyper-local, community-based marketing strategies.The resurgence of email marketing as a key tool for engagement.Utilizing AI tools to enhance marketing efforts while maintaining a human touch.Balancing career and family in the property management field.Strategies for property managers, business development managers, and business owners.Building trust through authentic and transparent communication.The significance of consistency and connection in marketing efforts.Kylie's Resources:Download the Freebie: Marketing Trends for 2026https://courses.thatpropertymum.com.au/freebie-marketing-trends-to-focus-on-in-2026Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https:

Growing a property management business often starts out exciting. More properties, a bigger team, strong results. But as the business grows, so does the responsibility. There are more decisions to make, more people relying on you, and less room to step away. And that becomes even harder when you're also trying to be present for your family.In this episode, we explore what happens when a business keeps growing but the structure doesn't keep up. We also talk about how small changes in leadership, systems, and mindset can completely transform how your business feels to run, both at work and at home.I'm joined by Rebecca Halton, CEO, Licensee and Auctioneer at the helm of one of WA's top-performing LJ Hooker offices and the number one Property Management Business in the LJ Hooker network across Australia. Bec shares her incredible journey growing the business in Perth from around 400 to 4,000 properties under management.She gives us a behind-the-scenes look at what growth really felt like. From the pressure of doing too much herself, to the impact it had on family life, and the game-changing decisions that helped her build a business that runs smoothly without needing her in every part of it.“You don't just wake up with freedom. You have to design it, and you have to know exactly what you're building towards” - Rebecca HaltonWe cover:How Bec grew an LJ Hooker property management business from around 400 to 4,000 properties under management and why the business had to operate very differently as it scaledWhat Bec learned once the rent roll reached size, including the reality of losing 20–30 properties every month through sales and landlords exitingWhy bringing in new managements doesn't automatically mean growth, and how the numbers can be misleading if you don't understand what's leavingHow many new managements Bec's business needs each month just to stay the same size and why that was a turning point in how she thought about growthWhy one business development manager is never enough in a large rent roll, and how relying on one person limits business growthHow Bec structured business development across a team inside an LJ Hooker network to support a growing rent rollWhat it looked like when Bec was personally running sales, property management, finance, HR, and payroll and why that model eventually brokeHow motherhood, family life, and burnout forced Bec to redesign the business so it no longer relied on her being across everything and support her life long termKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate

If you've ever come back from a break full of motivation only to feel completely overwhelmed by day two, this episode is for you. The emails are piling up, the to-do lists are multiplying, the kids are still on school holidays, and you're wondering how it all got so chaotic so quickly.In this episode, I'm sharing a behind-the-scenes look at my first week back at work and the powerful mindset shift that helped me reset. Instead of writing another to-do list, I created a stop doing list. I'll walk you through what I've decided to let go of this year and why making space for what truly matters is more important than ever.You'll also hear the one question that helped me reconnect with my goals and gain clarity about what's next. If you're ready for more focus, less hustle, and a more intentional approach to business and life in 2026, you're going to love this conversation. ”But I'm going to let go of some things, and just because I can do it doesn't mean that I should like managing everything myself instead of delegating..." - Kylie WalkerWe cover:Came back from holidays full of motivation but hit overwhelm by day twoJuggling emails, to-do lists, and school holiday chaos led to a mini meltdownRealised I don't want to keep doing everything just because I canCreated a Stop Doing List instead of another to-do list and it shifted everythingAsked myself what the 2026 version of me would stop doing todayLetting go of overcommitting, people-pleasing, and trying to prove my worth through productivityUnsubscribed from noise, reset my socials, and created more space for what mattersThis episode is about doing business and life with more intention and less overwhelmKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media:

If you've ever felt like you're posting on social media but not getting real results, this episode will feel very familiar. Posting every now and then. Boosting posts and hoping they work. Avoiding video because it feels uncomfortable. Relying on word of mouth and telling yourself online marketing isn't really necessary.In this episode, I give you insight into one of my workshops and we break down the biggest digital marketing mistakes property managers and business owners are making and what actually works when it comes to growing visibility online.This is Part 2 of the series, where the focus is on social media strategy, video content, Meta ads, the AI tools that help your business get found online, and how to build a simple, consistent digital marketing strategy that works in the background of your business. One that helps you attract the right clients, grow brand awareness, and become the go to property manager in your local area.From organic social media content and Instagram Reels, to Facebook and Instagram ads and AI tools for content creation, this episode clearly explains what modern digital marketing looks like and why consistency and strategy matter more than ever. ”Digital marketing isn't just a plug and play thing that you can copy and paste from YouTube or Google. It takes time to build the right systems, strategy and make them all work for your business. The difference between businesses that stay invisible online and those that become visible is this: They simply stop treating marketing like a hobby and start treating it like a growth engine" - Kylie WalkerWe cover:Why posting consistently on social media matters and how platforms like Instagram and Facebook reward active accountsWhich social media metrics actually matter on Instagram and Facebook and how to use them to decide what to post nextWhat viral content really means on social media and why reaching non followers helps grow your audienceHow short form video on Instagram Reels, TikTok, and YouTube Shorts builds brand awareness fasterWhy boosting posts is different from running Meta ads and how paid ads support long term business growthHow combining organic social media posting with paid ads helps you grow faster than using just one approachThe key AI tools I use and how they can help with content creation, research, CRM systems, and business automationKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie:

This episode is one of our most downloaded for a reason! I'm joined by Kasey McDonald, QLD State Manager at CoreLogic, who brings over 27 years of real estate expertise to the table. We dive into how property managers and BDMs can leverage data to grow their rent roll, improve client relationships, and stand out in a competitive market. Kasey shares practical, real-world strategies that prove growth isn't just about working harder–it's about working smarter. If you're ready to future-proof your business and unlock new opportunities, this episode is a must-listen!Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Kasey McDonald:https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=aukamcdonald-au@corelogic.comhttps://www.corelogic.com.au/https://www.facebook.com/corelogicaustralia/https://www.instagram.com/corelogicau/?hl=en

If you feel like you're doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!Because the problem is not that digital marketing is too complicated. It's that most property professionals are still thinking like brick and mortar business owners in a digital world.Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.Once upon a time SEO was called search engine optimisation. It's now called search everywhere optimisation. If you're not showing up in AI searches, you're not going to exist in the next digital evolution - Kylie WalkerWe cover:Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant onlineHow fear of change can keep you stuck in outdated marketing habits even when it's not workingThe 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients How to build brand awareness so people who don't know your business yet can find you online and recognise your brandWhy showing up online consistently builds more trust than posting polished perfect content on your socialsThe role of social media, video content, paid ads, and websites in driving traffic and capturing leadsTools that simplify content planning, scheduling, video creation, and CRM managementHow to nurture leads in the middle of the funnel using education, expertise, and connectionWhy webinars, investor training, video series, and email nurture build authority faster than sales posts on socialsHow AI and automation are reshaping lead nurture and client engagementWhat really happens at the bottom of the funnel and why retention is your biggest growth strategy

Growth is the buzzword in every property management boardroom right now–but let's be real, it's never felt harder to achieve. In one of our most downloaded episodes, I chat with Steven Marinucci, a rent roll finance specialist and trusted advisor in the commercial banking space. Steven pulls back the curtain on how to fund a rent roll, what banks are really looking for, and why growing without a plan can be riskier than standing still. If you want to scale your business sustainably, this conversation is your roadmap.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Steven Marinucci:https://www.linkedin.com/in/steven-marinucci-marra-finance/?originalSubdomain=auhttps://marra.finance/

Have you ever sat across from an investor who's just had a tenant stop paying rent, damage the property, and disappear, and felt that knot in your stomach because you know what comes next? The paperwork. The tribunal. The waiting. The emotional load. And often, no real financial recovery at the end of it.In property management, we're taught that court is just part of the job. That it's the “proper process”. That insurance is optional or a last resort. But what if that belief is actually costing property managers time, energy, and investor trust?In this episode, I chat with Brenda Hunter, National Products and Sales Manager at the Property Insurance People, and a former property manager who understands exactly what it's like to sit on both sides of the fence. We unpack the real difference between insurance claims versus going to court, why so many landlords are underinsured without realising it, and what property managers need to know to better protect their investors and themselves.This conversation goes beyond theory. We talk about real claims, real mistakes, and real scenarios property managers face every day. If you've ever felt torn between “doing the right thing” and doing what actually gets results for your owner, this episode will give you clarity.“Insurance is a backup plan. It's peace of mind for the landlord but it's also peace of mind for the property manager knowing there's coverage when something goes wrong.” - Brenda HunterWe cover:Why insurance claims are often faster, less stressful, and more effective than tribunal action for recovering money after tenant default or damageThe critical difference between building insurance and landlord insurance, and why many landlords with houses are unknowingly underinsuredWhat landlord insurance actually covers, including rent default, loss of rent, tenant damage and contentsWhy rent default is one of the most common and costly claims and what property managers should check in every policyCommon content coverage gaps that catch landlords out, including dishwashers, floating floors, underlay, wardrobes and owner supplied appliancesHow insurers assess tenant damage and the difference between accidental, deliberate and malicious damageThe biggest mistakes property managers make when lodging claims and how documentation can make or break the outcomeWhen to lodge an insurance claim and why waiting for all the information can slow everything downWhy strata building insurance does not replace landlord insurance and where liability risks still sitKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:

What happens when you stop playing small and truly own your worth–especially when it comes to money? In one of our most-downloaded episodes, I sit down with best-selling author and money mindset mentor Denise Duffield-Thomas to unpack the mindset shifts that help women charge premium prices, release money fear, and step into first-class lives. Together, we dive into why so many property managers undercharge despite delivering incredible value, the unconscious blocks that keep them stuck in hustle mode, and the simple, actionable shifts that can change not just your income, but the clients and life you attract.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Denise Duffield-Thomas:www.denisedt.comInstagram: @denisedtFacebook: @denisedt

Have you ever reached the end of the year feeling exhausted, like you worked hard but still didn't feel fulfilled? Like you ticked goals off a list, chased milestones, stayed busy, yet something still feels misaligned. As planners come out and the pressure builds to reinvent yourself by January 1st, it's easy to fall back into resolutions that come from pressure rather than presence.In this episode, I share why I no longer believe in traditional New Year's resolutions and what I do instead. After years of setting big goals, hustling to achieve them, and still feeling disconnected from myself, I realised the problem wasn't discipline or motivation. It was alignment. Goals that look good on paper don't mean much if they don't emotionally connect to the person you're becoming.This episode invites you to slow down, reconnect with your future self, and cast a vision that actually feels supportive. Rather than asking what you want to achieve, I guide you to ask who you want to be and how you want to feel in your business, your body, and your boundaries as you move into 2026. “ You don't need a new planner. You don't need 47 goals. You just need a vision that feels so aligned, it pulls you forward without forcing it. So this year I invite you to skip the resolutions and instead come home to yourself. Let 2026 be the year that you feel good in your business, your body, your boundaries. and your becoming.” - Kylie Walker We cover:Why most New Year's resolutions fail and how pressure-based goal setting leads to burnoutThe difference between setting goals and casting a vision for your future self so you can move toward what feels aligned and sustainable, not forced or drainingA guided visualisation to help you reflect on 2025 and consciously step into 2026Journaling prompts to clarify who you're becoming before deciding what you'll do and the goals and intentions you set for yourselfHow to set intentions instead of to do lists that leave you feeling overwhelmedQuestions to ask yourself before committing to any goal so it feels supportive, not stressfulWhy alignment creates momentum without hustle and allows progress to feel natural and grounded rather than driven by pressure or burnoutThe power of choosing non negotiables instead of endless goals and how they create focus, consistency, and a steady sense of direction throughout the yearHow redefining what success means to you can help you create more spaciousness, clarity, and fulfilmentKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:

If you've ever hit a point where the hustle felt relentless and burnout was creeping in, you're going to want to hear this. In one of our most downloaded episodes, I'm joined by Chris Henry from River Realty, who shares his deeply personal story of chasing success in real estate – until it nearly broke him. From hospitalisation to healing, Chris opens up about the turning point that led him to build a business focused on people, culture, and sustainability. This chat is a must-listen for anyone craving more balance, purpose, and longevity in their career.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Chris Henry:https://www.riverrealty.com.au/chris-henry/https://www.instagram.com/chrisjameshenry/https://www.facebook.com/chris.henry.167322https://www.facebook.com/teamhenryriver

Have you hit that point in the year where you're dragging yourself toward the finish line, promising yourself that you'll rest once this one last thing is done? I know that feeling well. In property management, it can become so normal that we stop questioning it. Busy turns into an identity. Stress feels familiar. And exhaustion quietly becomes the baseline.In this episode I'm having a very real, honest conversation about the mindset shifts that have completely changed the way I work, lead and live. I recorded this episode as I was counting down to a 6 week break, and it felt like the right time to pause and reflect on what's actually been driving my stress, overworking and constant pressure.This isn't about a new strategy, planner or system. It's about the unconscious beliefs that were running the show for me without me even realising it. I share the 5 mindset shifts I made this year that helped me move out of survival mode and into a calmer, more sustainable way of running my business and showing up as a leader. “ The best way I have found to get conscious and have the space to be conscious is by giving myself rest and having a space, and rest isn't the reward. It's a responsibility. If I'm a leader, I set the tone. If I'm exhausted, so is my team. And if I'm running on empty, my clients can certainly feel that as well. So I now prioritise rest, I schedule it into my calendar like I would a meeting.” - Kylie Walker We cover:How I realised I wasn't just busy, I was actually addicted to stress and why that's so common in property managementShifting from reactive property management to building systems and processes that create calmer, more organised businessesHow scarcity thinking shows up as “there's never enough time, money or support” and what changed when I challenged thatHow I released limiting beliefs that were impacting my confidence, leadership and business decisionsWhy rest isn't something I earn once everything is done, but something I'm responsible for as a business owner and leaderHow mindset work supports clearer boundaries, better leadership and sustainable business growthWhat's changed for me since I stopped overworking and started prioritising energy, clarity and long term impactKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie:...

In one of our most downloaded episodes ever, I sat down with Claire Baines, CEO of Hands Across The Water, to talk about the brave decision to walk away from a corporate career that looked perfect on the outside–but felt completely misaligned on the inside. From leading national events at REA to rebuilding homes in Thai villages, Claire's story is one of purpose, resilience, and redefining success on your own terms. She opens up about the moment everything changed, her personal IVF journey, and how she and founder Pete pivoted their entire charity model after COVID wiped out 80% of their fundraising overnight.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Claire Baines:handsgroup.org.aufacebook.com/thehandsgroup@handsacrossthewater_anz

As the year winds down, December can feel like the busiest, loudest, most exhausting month in property management. Phones ringing nonstop, urgent maintenance requests, owners wanting zero vacancy over Christmas, and you barely remembering what a proper lunch break looks like. Somewhere in the middle of the chaos, you probably promised yourself that this year would be different.In this episode I chat about what the end of year really looks like for property managers and why it so often ends in burnout, guilt, and working through holidays that were meant to be for rest. Drawing on my lived experience, I share practical, realistic strategies that help property managers protect their time, support their clients properly, and actually switch off without that constant “what am I forgetting?” feeling.This episode is especially for Property Manager's who love their work but are tired of sacrificing family time, presence, and energy just to keep everything running. These 5 practical hacks help property managers manage end of year stress, set clear boundaries, and stay organised in a high pressure property management job. “  You are allowed to rest. You don't need to earn it by crawling to the finish line, half dead. You've done enough. You are enough. It's the holiday season. Choose calm, choose boundaries, and most of all choose you and time with your family.” - Kylie Walker We cover:Why blocking out a dedicated pre closure prep day is the most effective way to reduce holiday stress in property managementHow automating holiday communications creates clarity, professionalism, and stronger boundaries with tenants and ownersA simple maintenance triage system that helps property managers respond to urgent maintenance issues without panic or holiday burnoutHow email and communication templates reduce decision fatigue and save hours during the end of year rushWhy planning your first day back before logging off helps property managers avoid post holiday overwhelm and ease back into workHow giving yourself permission to rest and set boundaries leads to better focus, better service, and less burnout in property managementKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media:

This most replayed episode features Andy Reid–a real estate coach, keynote speaker, author, and former auctioneer–and in this most replayed moment, he opens up about the mindset shifts needed to go from playing small to truly owning your space in the industry. In this honest and powerful chat, Andy shares his journey through imposter syndrome, self-doubt, and finding the confidence to lead with authenticity. It's a reminder that real leadership isn't about being the loudest in the room–it's about showing up as your truest self.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Andy Reid:https://andyreid.com.au/https://andyreid.com.au/product/success-curious/https://andyreid.com.au/podcast/

Have you ever had a moment in your life where you realise you're not the same person you've been for years? The roles you've held and the identity you've been living in suddenly feel out of alignment, especially when you're moving through big life transitions and personal growth.Most of us don't talk about identity shifts, especially when they show up during big life transitions in our family, business or career. They can feel uncomfortable, emotional and hard to explain while you're in the middle of all that change and personal growth. They usually arrive in seasons where something ends, something new begins and you're standing in the middle trying to understand who you're becoming next.In this episode, I chat about what it's really like to let go of an old version of yourself and step into a new chapter. Which is exactly what's happened to me recently. If you've been feeling stuck, restless or unsure of who you are becoming outside of your everyday roles, this conversation is for you. “ You are allowed to outgrow the life that you built. You're allowed to want something different, and you're allowed to become someone new..” - Kylie Walker We cover:What identity shifts really feel like when you're going through big life changes like kids finishing school, career transitions and letting go of routines you've lived in for years How I realised my identity as a mum was changing and why it pushed me to reflect on what this next season might mean for me The impact of selling my business and leaving my hometown and how those decisions made me aware of how strongly my identity had been tied to certain rolesWhy so many of us stay stuck in old identities after we've outgrown them and how we can start noticing the signs that it's time to shift into who we're becoming nextHow to recognise when your current identity is no longer aligned with the person you're becomingThe key questions that helped me understand what I truly want now rather than who I thought I needed to be in the pastHow journalling, reflection and checking in with my future self supported my personal growth and helped me reconnect with who I want to be in this next stage of lifeWhy it's important to give yourself permission to disappoint people when you're choosing a life that supports your wellbeing and goalsHow identity change happens through taking simple steps at a time, not through burning everything down at onceKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

Sam Walker is a professional NRL player for the Sydney Roosters–and in this most replayed moment from The Property Management Podcast, he opens up about the mental strength, discipline, and mindset required to overcome injuries, pressure, and public expectation. In this inspiring chat, Sam shares how resilience, gratitude, and focus have helped him navigate both personal and professional setbacks–lessons that apply whether you're managing a team, juggling business demands, or facing your own challenges. This episode struck a chord with so many listeners, and it's easy to see why.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Sam Walkerhttps://www.instagram.com/samwalker.__

If you've been in real estate for more than 5 minutes, you already know that recruitment can feel like a never ending headache. The revolving door, the job ads that go nowhere, the people who seem perfect on paper but last 3 months tops, it all adds up. And in property management, where expectations are high and the pace is relentless, it can wear even the most experienced business owners down.In this episode I chat with Katie Cotton who is Managing Director Recruit RE formerly of Ray White and has been a driving force behind strategic Recruitment, Recognition, and Retention initiatives that have strengthened the network. Katie has spent almost a decade inside real estate and another chunk of her career in tech, franchising and recruitment. She's seen the industry evolve and she understands why so many agencies are struggling to hire and keep good people.What I love most about Katie is that she doesn't sugarcoat the challenges, but she also doesn't accept that “this is just how it is.” She has a clear view of where recruitment is breaking down and what needs to shift if we want teams that are stable, aligned and actually happy to be where they work.This episode is a chance to rethink how we hire, what we value and the way we build cultures in a world where everyone wants different things and where the industry isn't always keeping up. “  We often get caught up trying to find the perfect skillset instead of the perfect person, and that's where recruitment keeps falling apart” -Katie CottonWe cover:Why hiring feels so exhausting right now in property management and the real reasons so many teams are burning outThe biggest mistake agencies make in job ads and why leaving out the salary turns great people away instantlyHow confusing, over the top job descriptions are scaring off the exact candidates who would actually thrive in the roleWhy the right attitude and energy can matter far more than ticking every technical skill boxThe growing gap between long time Property Managers and the newer generation stepping in, and how that divide shapes cultureThe leadership behaviours that push good people out, even when the business means wellWhy so many people leave real estate in January and what owners can do to prepare for itKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to...

This most replayed episode features Samantha Priddis, a standout BDM who's proving that growth is absolutely possible–even in a slowing market. As vacancy rates rise and investor urgency cools, many property managers are left questioning their next move. Samantha shares how her relationship-first mindset, clear and honest communication, and next-level organisation are helping her continue to grow and support landlords through uncertain times. Her approach is a refreshing reminder that with the right mindset and systems, success isn't just possible–it's sustainable. If you're feeling stuck or unsure how to grow right now, this episode is your spark to think differently, act confidently, and shift into a smarter growth strategy.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Samantha Priddishttps://samanthapriddis.com/https://www.instagram.com/samantha_priddis/https://www.linkedin.com/in/samantha-priddis-investor-consultant-property-manager-b24299234/

If you've ever woken up with a tight chest, a buzzing phone and that sinking feeling that you're already behind, you're not alone. For so many business owners in the property management and real estate space, the pace of digital change has become exhausting. It feels like the world of marketing, technology and AI is evolving faster than you can catch your breath, let alone keep up.In today's episode, I'm opening up about the real story behind it all. The moments that pushed me to tear my business back to the foundations, what forced me to rethink the way I was working, and why I eventually realised that digital systems, automation and modern tools weren't optional anymore. If you've been feeling stuck, left behind by technology, or unsure how to embrace digital marketing or AI without adding more to your plate, this conversation gives you clarity, encouragement and a roadmap for what's possible. “ What I believe you need is a system. strategy and a heck of a lot of support and a framework that works in the background so that your business doesn't collapse every time you need to rest, have time off, or simply a moment to be human.” - Kylie Walker We cover:The real cost of running a business in constant reaction modeHow burnout, overwhelm and outdated habits can hold you back in businessThe moment I realised I couldn't keep running things the way I was and rebuilding the business became unavoidableWhy learning into digital marketing and AI is now key to essential for staying competitive in your industryHow having the right structure and systems in place can make your business feel calmer and more consistentThe warning signs that your business is starting to fall behind digitallyWhat changes when you stop chasing clients and start attracting them into your businessWhat your business could look like in six months once you've put strong digital foundations in placeKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediaConnect With...

I'm diving into one of the hottest topics in our industry right now: building a powerful personal or professional brand on social media. It's something I get asked about constantly, and the truth is, whether you're a BDM, property manager, or agency owner, your online presence is your digital handshake–it matters more than ever. I'm joined by a social media expert who shares game-changing insights on how to show up online with confidence, clarity, and consistency.We unpack the platforms you should be focusing on (hint: Instagram and LinkedIn are gold), the power of reels and carousels, and how to finally stop overthinking your content. If social media has ever felt overwhelming or like a total time suck, this conversation will shift your mindset. We talk about real strategies for staying consistent, creating authentic content, and making it all feel less like a chore and more like a magnet for your dream clients.In this episode, I also introduce two tools that can seriously lighten the load–Cameo, the property management software streamlining how we work, and my own Done For You Services that helps you show up online without the stress. This episode is packed with value, real talk, and practical steps to help you build a brand that gets noticed. If you're ready to elevate your presence and attract more leads, don't miss this one!“If you're not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors.” - Charlize WalkerWe cover:Importance of building a personal or professional brand on social media for property management and real estate.Overview of social media usage statistics and their implications for businesses.Benefits of social media for businesses, including cost-effective marketing and enhanced customer service.Discussion on selecting the most effective social media platforms for target audiences.Types of content that perform well, particularly video content like Instagram reels and carousel posts.Emphasis on showcasing the personal side of businesses to engage audiences.Introduction of Cameo, a property management software designed to streamline operations.Overview of Done For You Socials, a service that assists real estate professionals with social media management.Strategies for content creation and client involvement in the social media process.Success stories highlighting the impact of consistent social media posting on business growth.Join my new Course - DIGITAL AND AI ACADEMY

Have you ever looked at someone in property management and wondered how they're juggling a growing rent roll, a busy home life, and all the day to day pressure without completely falling apart? The truth is, it's never as effortless as it looks from the outside. Behind every “successful” story is a lot of courage, clarity, and choosing to back yourself even when it feels uncomfortable.When you peel back the layers, so much of property management comes down to showing up on the tough days, keeping things moving even when the juggle feels heavy, and finding your way through the challenges you never quite feel ready for. It's in those imperfect, behind the scenes moments where the real growth usually happens.In this episode, I chat with Kirsty about what it really takes to build a rent roll from scratch, navigate imposter syndrome, and grow a business that still allows her to be present for her family. You'll hear how she leaned on community, set boundaries that protected her energy, created systems that supported her and learned to trust her capability even when it didn't feel natural. Her journey is proof that you can build something steady, sustainable and successful without sacrificing your life in the process. “  I've had to learn that I won't be for everybody, and everybody won't be for me either. I just stick with my people now. That's helped me overcome it a little bit, because you realise you are worth it… everyone's worth is just different..” - Kirsty Mattiazzo We cover:How Kirsty first started in real estate and transitioned into property management operationsWhat motivated Kirsty to launch her own boutique property management agency in DarwinThe exact steps Kirsty took to scale her rent roll from 0 to around 250 property managementsHow to balance portfolio growth, routine inspections and client communication while raising a familyHome routines that help manage a high property management workload without burning outHow imposter syndrome affects decision making, conflict resolution and client relationships in Property managementThe leadership lessons Kirsty learned from running big property management operations and a boutique property management businessHow to navigate decision fatigue from maintenance approvals, tenant applications and daily property management tasks so you can stay on top of your workloadHow working with buyer's agents and interstate investors supported her rent roll growth and property management portfolio expansionKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

If you're a real estate agent looking to stand out online and win more business, this episode is a must-listen. I'm joined by digital marketing powerhouse Steve Carroll, who brings more than 20 years of global experience helping real estate professionals build powerful personal brands and grow their influence online.Steve and I dive into what it really takes to build a magnetic digital presence–from polishing your online profiles to creating content that actually connects with your ideal clients. We explore how consistency, authenticity, and clear positioning can completely change the way you attract new business. Trust me, it's not about being everywhere–it's about being intentional with your online presence.Plus, Steve shares the consumer insights that top-performing agents are leveraging right now to rise above the noise. You'll also hear about his leadership in Australia's #1 property industry event and his inspiring charity work with Hands Across the Water. It's packed with gold, and it's no surprise this episode has become one of our most downloaded to date! ”Every real estate agent has to create a digital shop window that grabs the person who's researching. You've got to make them stop and think, ‘Look at me – I'm worth checking out.'" - Steve CarrollWe cover:Empowering women in the property management industry.Balancing career and family responsibilities.Strategies for growing a real estate business.Mastering fear and boosting confidence.Importance of creating a compelling digital presence.Maintaining up-to-date and professional contact information.Crafting effective elevator pitches or "Netflix trailers."Sharing valuable content that resonates with the audience.Leveraging LinkedIn and other social media platforms for networking.Building authenticity and personal connections through storytelling.Join my new Course - DIGITAL AND AI ACADEMY

Have you ever looked at someone online and wondered how they built such a confident, consistent presence, one that feels real, effortless, and impossible to ignore? The truth is, it doesn't start with followers or fancy marketing. It starts with clarity, courage, and the decision to show up when no one's watching.5 years ago, I walked away from my business, my marriage ended, and I was emotionally and financially stretched. The idea of showing up online, sharing my story, my face, and my voice terrified me. But I started small, writing about property management, leadership, and mindset. Those early posts grew into courses, a thriving done-for-you services business, and this podcast.In this episode, I share how I built an iconic online presence from scratch, no followers, no marketing plan, just consistency and connection. You'll learn the exact steps I used to grow my personal brand online, build trust through authentic content, and use digital marketing strategies that attract the right clients. ”Iconic online presence is about being recognisable, relatable, and real. It's about building trust before you ever make a sale. It's about showing up as you, with a clear message, a consistent voice and content that actually connects. Because if people don't know who you are, they can't work with you..” - Kylie WalkerWe cover:What building an iconic online presence in property management really means and how to stand out with authenticityThe 5 essential steps to grow your personal brand and attract more management leads onlineHow to create a clear and confident brand message that positions you as a trusted industry expertWhy consistency and visibility are key to successful property management marketingHow to create authentic content that builds trust, drives engagement, and converts clientsThe importance of having a strong website and online hub that acts as your digital home base where people learn about you, your services, and how to work with youSimple AI tools and automation systems to save time and streamline your marketingThe mindset shifts that help you overcome imposter syndrome and confidently show up onlineJoin my new Course - DIGITAL AND AI ACADEMY

Have you ever felt like you're doing all the right things in your business – listing, leasing, managing – yet still feel invisible in a crowded market?Let me tell you a secret... It's not just about being good at what you do – it's about letting people see the magic that makes you different.In this episode, we're talking about something that can truly transform your career and your business – personal branding. And I'm not just talking about pretty headshots or a colour palette (although we'll touch on that too). I'm talking about the kind of brand that builds trust, draws in dream clients, and keeps your name front of mind – even when the market gets tough.We're diving into how your story, your values, and your vibe can create deeper connections and serious impact. I'll walk you through the simple but powerful ways to boost your online presence, showcase your unique voice, and finally stand out in a sea of sameness.Whether you're an independent BDM, a property manager wanting to grow your influence, or leading a team ready to shine – this episode is packed with actionable steps to help you start building a brand that's authentic, magnetic, and unforgettable. ”The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do's' is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win.” - Sam McleanWe cover:The role of AI tools in enhancing productivity and efficiency in property management and real estate.Importance of large language models (LLMs) like ChatGPT and Claude for communication and content creation.Development and application of custom AI agents for automating tasks such as email management and client communication.Use of customer profiling tools to personalize client interactions and improve service outcomes.AI's capabilities in conducting market research and competitive analysis for real estate professionals.The significance of maintaining consistency and transparency across online platforms for better client trust and AI rankings.Strategies for overcoming fear and overwhelm associated with adopting AI technologies.The future potential of AI in real estate, focusing on personalization and emotionally intelligent interactions.Recommendations for personal development resources and tools to enhance skills in the context of real estate.The balance between leveraging AI for operational tasks and maintaining human connection in client relationships.Join my new FREE Masterclass

When I first heard about AI, I felt completely overwhelmed. Every day there seemed to be a new app, a new term to learn, and everyone was suddenly talking about robots replacing us. I remember opening ChatGPT for the first time, full of curiosity, only to close it 30 seconds later thinking, nope, too hard.Fast forward to now, and I honestly can't imagine running my property management business without it. Artificial intelligence has become my team of little digital assistants helping me write emails, plan my week, analyse data, and even organise holidays. It's not here to take over our jobs; it's here to make life easier.In this episode I'm sharing the 3 best AI tools for property managers that I use every single week. The ones that actually save me time, not waste it. These are practical, easy to use tools that can transform how you work, communicate, and even manage your personal life. ” I believe AI is not here to replace you. It's here to support you. Think of it like this. AI is that overachieving intern or team member who works 24/7, doesn't need training and can whip up a blog post or client newsletter, help you write a tricky email and do 10 property viewings..”-Kylie WalkerWe cover:How I use ChatGPT for competitor research, content planning, and business strategy even when I'm not feeling creative.Why Copy.ai is the go to for writing social media posts, emails, and captions that sound just like youHow Crystal Knows helps you understand people better from recruitment and team building to client communication so you can connect more effectively.The mindset shift that helped me stop fearing AI and start using it to support my real estate and property management business.A simple 3 step AI action plan you can try this week to save time, stay organised, and get more done.Join my new FREE Masterclass

Let's talk about standing out in property management… because blending in? That's so last year. If you've ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you're going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you.This episode is hands-down one of our most downloaded–and it's no surprise why. It's real, it's raw, and it's packed with practical tips you can implement right now. Our guest–known online as “the OCD PM”–has built a standout social media presence by embracing who she is, quirks and all. And guess what? It's working. She shares how being unapologetically herself has helped her grow her business, connect with clients, and build a brand that people actually remember.You'll walk away with a fresh perspective on marketing, a boost of inspiration to own your story, and a few laughs along the way. In this episode of "The Property Management Podcast with That Property Mum," we're diving into why being yourself online is your biggest business advantage–and how to do it without overthinking it.“When you're always looking at that perfect person with the perfect home, you start evaluating yourself and actually feel quite bad.” - Kenslee OxleyWe cover:Balancing career and family in the property management industryStrategies for growing a property management businessMastering fear and boosting confidence in professional settingsThe importance of authenticity on social mediaEvolution of personal branding within the property management spaceSharing relatable and humorous content to connect with audiencesThe shift from curated content to genuine, everyday experiences on social mediaPrioritizing mental well-being over societal beauty standardsUsing social media to showcase personality and customer service skillsTips for spontaneous content creation that reflects real lifeJoin my new FREE Masterclass

If you're constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.When I first started in real estate, everything relied on me, if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn't need more work; I needed more structure. That's when I discovered the power of funnels and automation in property management marketing and it changed everything.In this episode, I'm breaking down the exact marketing funnel framework I use in my property management business today. You'll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.This is the system that helped me go from chasing leads to attracting them, even while I'm offline or on holidays. ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement. These worked because our clients weren't selling. They were serving.”-Kylie WalkerWe cover:What a marketing funnel really is and how it helps clients move from stranger to paying customerThe four stages of every successful sales funnel: Attraction, Connection, Nurture, and ConversionHow to create educational content for property managers that positions you as the go to expertLead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.How to build an email nurture sequence that builds trust over timeThe three most common funnel mistakes and how to avoid themThe AI marketing tools I use every week including ChatGPT, Kajabi, and Canva to save hoursHow to show up consistently and create sustainable growth in your real estate businessJoin my new FREE Masterclass

SEO has always felt like this mysterious digital code I wasn't quite sure how to crack – and if you're anything like me, you might feel the same. As women juggling careers, families, and running a business, we don't exactly have time to decipher algorithms! That's why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.As property managers, we rely so heavily on word of mouth and referrals, but let's be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we're not. That's where smart SEO comes in – it's not just about keywords, it's about creating content that connects and converts.In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It's packed with practical, actionable advice to help you grow your property management business online – even while you're juggling everything else life throws at you.“You have to make it seem as natural as possible because the algorithm can tell if you're trying too hard to jam words in.” - James BealeyWe cover:Introduction to Search Engine Optimization (SEO) for beginnersExplanation of how Google's search engine functions and indexing processImportance of using tools like Google Keyword Planner for keyword researchConducting basic SEO audits to identify missing elementsEmphasis on quality content and the ideal word count for web pagesProper use of keywords and avoiding keyword stuffingImportance of internal and external linking for SEO benefitsOptimizing images for search engines with descriptive file names and alt tagsOverview of off-site SEO and the significance of building backlinksThe role of Google reviews and trusted review platforms in enhancing website authorityJoin my new FREE Masterclass

So many real estate business owners have believed that working hard would be enough, showing up every day, managing properties, and looking after clients. But what happens when the online world doesn't even know you exist?In this episode, I'm talking about a reality that a lot of business owners are starting to face. If Google and AI can't find you, your clients can't either. Things have shifted, people aren't just searching on Google anymore, they're asking AI tools like ChatGPT or Claude for answers, recommendations, and local experts. And if you're not showing up there, you're basically invisible and missing out on a huge opportunity.I'll walk you through how to change that and start building an online presence that actually gets found. Whether it's creating useful content, improving your SEO, or using AI tools to make things easier, these simple steps can help you go from invisible to visible. Consistency compounds. You don't need to do it perfectly. You just need to keep doing it. And over time, Google and AI start connecting the dots between your name, your business. Your content and your location, and this is not a short term thing either. It is a long term game, a long term strategy for your business - Kylie WalkerWe cover:How to create short, helpful blog content that answers the real questions your clients are asking and why this builds trust and improves your real estate SEO.Why updating your Google Business Profile with regular posts, photos, and review replies helps you rank higher in local searches.How using consistent keywords and location tags across your website and social media helps Google and AI connect your name with your area of expertise.Easy ways to use AI tools like ChatGPT to brainstorm, write, and repurpose content so you can stay visible without burning out.Why visibility online isn't about doing more, it's about doing the right things consistently so your ideal clients can find youJoin my new FREE Masterclass

Every property manager knows the dread of that maintenance request that lands late on a Friday afternoon, the leaky tap that turns into a flood, the broken fence that's been “in progress” for 6 months, or the tenant complaint that snowballs into a claim against your agency. Investors expect fast, cost effective solutions. Tenants want safety and comfort restored. Trades need clear instructions, access and approvals. In the middle sits a Property Manager who was rarely taught the technical bits at licence level, yet carries the consequences when something is missed.In this episode, I chat with Corinne and Shelby about the real skills property managers need to manage maintenance effectively. They share how better training, stronger relationships with trades, and a proactive approach can prevent costly mistakes and lift the standard of property management across the industry. This conversation reframes maintenance as a professional advantage, not just a pain point, we chat about what's missing in current PM education, why too many teams are xxx and how their Trade Education Event gives property managers real world tools they can take straight back to the office, practical training that makes a genuine difference to how maintenance is handledI was five years into my property management career before I knew that a rust spot on a flexi hose means it's about to burst and that knowledge could have saved thousands of dollars in water damage - Corrine ForsythWe cover:The common maintenance misunderstandings that leave property managers exposedWhy most Property Management qualifications don't teach real world maintenance or troubleshooting skillsHow to build a core network of trusted trades who support and educate your teamThe importance of proactive training, continuing professional development, and accountability for self developmentHow the right trade training can make your maintenance process easier and more effective and can help your team handle maintenance betterWhy strong communication and clear internal expectations with your team can reduce risk and improve serviceHow collaborative industry events can replace competition with shared learning and build a strong network of relationships around youWhy hands on experience and real life learning help property managers feel more confident when inspecting and managing propertiesKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

The market is more crowded than ever. But it's not the loudest voices that win, it's the most authentic. A brand built on real stories, genuine connection, and aligned values creates trust before the first conversation even happens.This episode is a little uncomfortable but it's also the truth that changed everything for me. No one's choosing you because your brand looks like everyone else's.I used to work 60 hour weeks in my real estate business. I was answering emails late at night, fixing problems, dealing with staff turnover and wondering why I couldn't seem to grow, no matter how hard I worked. Then one day, it hit me. It wasn't my effort that was holding me back, it was that no one actually knew who I was.My brand looked and sounded like every other agency. The same colours, the same language, the same “we care” messaging. And that meant no one could really connect with me. When I finally started building a personal brand that reflected me, my story, my voice, my values, everything shifted.In this episode, I'm sharing the mindset shifts, the lessons and the exact moments that helped me stop hiding behind my business and start standing out online.“When you sound and look like everyone else, clients have no reason to choose you.” - Kylie WalkerWe explore:The real reason clients aren't choosing your businessWhy blending in is the fastest way to stay invisibleHow to build a personal brand that attracts, not chases, attentionWhy authenticity builds trust long before you meet a clientThe surprising link between focus and freedomHow showing up as yourself changes everything in businessJoin our new free Masterclass

In this heartfelt episode of the Property Management Podcast, I opened up about some of the personal and professional struggles I've been facing lately. From experiencing work breakdowns to navigating unexpected health scares, it's been a season that's tested my resilience in ways I didn't anticipate. Balancing the demands of running a business while still showing up for my family has felt overwhelming at times, and I wanted to share that honestly with my listeners–because I know I'm not the only one going through it.I also talked about the different “seasons” we go through in business: the startup phase, the messy middle, and the season of abundance. Each one comes with its own challenges and rewards. Right now, I'm in that messy middle, where things don't always go to plan, and growth often feels uncomfortable. But I reminded myself–and my audience–that these tough times are temporary. Just like any season, they eventually pass, and what we learn along the way shapes who we become as leaders and as individuals.More than anything, I wanted this episode to encourage women in property management who may be facing their own storms. I shared some of the ways I've been prioritizing self-care, leaning on clear communication, and choosing perseverance even when it feels hard. Growth is rarely neat and tidy; it's often messy, emotional, and unpredictable. But it's also deeply worthwhile. By embracing the journey and giving ourselves grace, we create the space to thrive–not just survive–in both business and life."You don't have to carry it all alone. And most of all, remember you're not broken. You're building something." - Kylie WalkerWe explore:Balancing career and family in the property management industryOvercoming personal and professional challengesThe concept of "business seasons" (startup, messy middle, abundance)Emotional and physical struggles faced by business ownersThe importance of communication during tough timesRecognizing that difficult periods are temporaryThe impact of health issues on personal and professional lifeThe significance of support systems in businessEncouragement to take action despite feeling overwhelmedThe journey of growth and the challenges that accompany itConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses:...

Property management leadership has never been more demanding, but it's also never been more rewarding. When leaders focus on clarity, communication, and care, they don't just reduce turnover; they build teams who feel valued, trusted and motivated to grow.In this episode I chat with Rachel Atkin who is a respected property management leader with more than 20 years' experience in real estate. As the Property Management Operations Manager and Performance Coach for Harcourts Victoria, she focuses on business growth, team development, and practical support across the network.Named one of Elite Agent's Top 50 Industry Influencers, Rachel is also a RiSE Initiative Influencer, Mental Health First Aid Practitioner, and Inspirational Women Ambassador for Harcourts Victoria. She's a regular speaker at events across Australia and New Zealand, known for her people-first approach to leadership, training, and growth in property management.Rachel reminds us that effective leadership in real estate isn't about knowing it all, it's about understanding your people, showing up with empathy, and committing to your own development as much as theirs.If you've ever felt like you're failing your team, this episode will remind you that great leadership isn't about perfection it's about connection.“ I think people misunderstand that sometimes kindness and calmness in leadership means that you are soft. But actually it's a superpower.You know why? Because it's all about no shades of gray. There is transparency, there's clarity, there is kindness and a supporting factor of people behind that.” - Rachel AtkinWe cover:The importance of having real conversations with your team about how they like to work and what drives themWays to attract and keep great people in your property management businessWhy clear development plans help your team grow and stay on trackWhat servant leadership really means and how kindness can still be strong leadershipSupporting your team's wellbeing through things like the Harcourts Real Care app and mental health first aidTips for managing recruitment and retention challenges in today's property management marketHow to handle tricky client conversations with confidence and empathyUsing feedback and surveys to build better relationships with both owners and renters.Finding and fixing small communication gaps before they turn into bigger problemsThe value of staying curious and always learning as a leaderKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global:

AI isn't here to replace your voice–it's here to help you amplify it. As someone juggling the day-to-day chaos of property management and running a business, I know how easy it is to let marketing slide to the bottom of your to-do list. That's why I'm such a big fan of using tools like ChatGPT as a content creation assistant, not a copy-and-paste robot. When you combine the power of AI with your unique experiences and personal brand voice, that's when the magic happens.In this episode, I'm walking you through exactly how I use ChatGPT to brainstorm ideas, write captions, repurpose podcast episodes, and even whip up email newsletters without losing the Kylie-ness in my content. I also share some of my favourite prompt strategies, tips for avoiding robotic-sounding copy, and how to make sure your message still feels real and relatable. Whether you're managing a team or building your personal brand, these tools can seriously lighten your load–without sacrificing your personality.So if you've been curious (or maybe a little hesitant) about dipping your toe into the AI pool, this one's for you. I want you to see AI not as a threat to your creativity, but as the support system that gives you more time to be creative. In this episode of the Property Management Podcast, I share practical strategies to help you embrace AI tools confidently and use them to elevate your content and connect more authentically with your audience."Start with a brand voice, speak to your audience, and add a real story just one of those tweaks makes a huge difference." - Kylie WalkerWe explore:The role of AI, specifically ChatGPT, in property management marketing.Importance of crafting detailed prompts for AI to generate personalized content.Strategies for maintaining a unique brand voice in AI-generated content.The significance of storytelling and personal experiences in marketing.Building trust and connection with the audience through authentic content.Practical tips for using AI tools in content creation, such as brainstorming and drafting.Examples of how to incorporate brand tone and audience targeting in prompts.The balance between leveraging AI as a supportive tool and retaining personal creativity.Encouragement for property managers, especially women, to embrace technology in their marketing efforts.Resources and community support for further learning about AI in property management.Connect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https:

As we head into the final quarter of the year, it's the perfect time to reflect on what really drives growth in property management. And one of the most powerful, yet often overlooked, tools is data.Data isn't just numbers on a screen, it tells you where to focus your time, which owners or suburbs are ripe for growth, and what matters most to your landlords and investors. The challenge is that many property managers only scratch the surface of the tools they already have.That's why we're revisiting one of our most downloaded episodes, and is clearly a topic that so many of you found valuable. It's all about using data strategically to grow your rent roll and strengthen client relationships.In this episode, I sit down with Kasey McDonald, Queensland State Manager at CoreLogic, who brings 27 years of experience across every corner of real estate. Kasey shares how property managers can start using RP Data reports and even their own CRM to uncover new opportunities for growth.If you're serious about finishing Q4 strong, this episode is your reminder that data should be at the centre of your property management growth strategy.We cover:Why property managers often overlook data and why that's a missed opportunityHow tenure reports, withdrawn listings, and suburb insights can fuel rent roll growthPractical ways to collaborate with sales teams and leverage CRM dataHow to use investment property reports to build trust and deliver valuable landlord conversationsWhy integrating RP Data with your CRM keeps your information accurate and actionableHow tools like RP Proposals and heat mapping help tailor your pitch to landlordsKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global: https://sensorinsure.com/ https://sensorglobal.com/ HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media:...

Ready to finish the year with intention instead of exhaustion? The last 90 days of the year can often feel like a mad dash to the finish line—but what if you flipped the script and used this time to get ahead, instead of just getting by? I'm introducing a game-changing approach designed specifically for women in property management who are craving structure, motivation, and results in Q4.With a clear month-by-month plan, the “Not Christmas Yet 90 Day Challenge” helps you shift focus: October is all about boosting visibility and owning your social media game, November is for nurturing your leads and filling that sales pipeline, and December is dedicated to community, connection, and wrapping up the year with purpose—not panic. It's about working smarter, creating momentum, and setting yourself up for a powerful new year without burning out.You'll get practical tips, real-talk encouragement, and even a free downloadable planner to map it all out. Think of this as your end-of-year reset button—because you don't need more hustle, just a better plan. In this episode of the Property Management Podcast, I share how to make the most of the year's final quarter with focus, fun, and strategy."I know you've seen the decorations, the marketing emails, and probably your kids are already counting down the weeks, but in business, it's time to get in the weeds, not check out." - Kylie WalkerWe explore:Strategies for women in the property management industry to balance career and family.Importance of staying focused and productive during the last 90 days of the year.Introduction of the "Not Christmas Yet 90 Day Challenge."Monthly focus areas for the final quarter: October, November, and December.October's focus on visibility and social media engagement.November's emphasis on lead generation and filling the sales pipeline.Techniques for reconnecting with past contacts and potential clients.December's focus on community building and relationship development.Importance of client retention and loyalty over sales during the holiday season.Tools and resources to help plan and track goals for the 90-day challenge.Connect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership:

When I first started in property management, things felt very different to how they do today. You didn't really connect with the agency down the road, and you certainly didn't sit down with other property managers for a coffee and a chat. Everyone was guarding their rent rolls, and it was more about competing than sharing.The problem is, working that way can feel pretty lonely. Property management is already a tough job, and without a support network it's easy to burn out or feel like you're the only one facing certain challenges.Thankfully, we're starting to see a real shift. More and more property managers are opening up, collaborating, and building communities that make the work lighter, smarter and far more enjoyable.In this episode I chat with Corinne Forsyth, Head of Property Management at Ray White Beenleigh and Redland Bay, who has been right at the centre of this change. Starting out on the front desk at just 16, she's worked her way through just about every role in the industry. Now she leads a team of 10 and plays an active part in creating spaces for property managers to connect from local “Coffees and Conversations” meetups to a brand new industry book club. “  You can get further in life by working with people rather than constantly being pitted against each other, because that's a pretty miserable way to have a career.” - Corrine ForsythWe cover:Why collaboration over competition in property management is helping to lift industry standards and reduce burnoutHow to host a Coffees and Conversations event that brings property managers together and builds a supportive local networkThe retention benefits of encouraging your property management team to network, learn and grow outside the officeHow Corinne's experience in sales and overcoming burnout shaped her confidence and leadership in property managementWhy consistent property management training and external voices can improve your team's performance and client serviceHow the PM Book Club is creating a new space for property managers to connect, share ideas and focus on self development.Practical BDM strategies that free up time, improve data collection and drive sustainable rent roll growthWhy business owners need to see property management as the true asset of their agency and how this mindset shift can increase long term value.Kylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global: https://sensorinsure.com/

Marketing doesn't have to feel overwhelming or like you're constantly chasing the next big thing. What I've learned–and what I often share with my coaching clients–is that business growth is cyclical, not always linear. Some months are booming, others are quieter, and that's completely normal. What truly moves the needle is showing up consistently, with intentional marketing that speaks to the right people in the right way.I've found that combining online and offline strategies creates the most impact. That might look like showing up on social media, running a few targeted ads, sending newsletters, and then backing that up with community involvement, networking, or even a good old-fashioned phone call. It's not about doing everything, but about doing a few key things really well–and doing them consistently.In this episode of The Property Management Podcast, I'm sharing practical, actionable strategies that will help you simplify your marketing and focus on what actually works. I talk about building visibility, boosting client retention, and creating sustainable success through multi-channel efforts–without the burnout or overwhelm."Growth doesn't always look like a straight line up–it's a roller coaster. Some seasons are for planting, others for harvesting." - Kylie WalkerWe explore:Effective marketing strategies in the property management industryHolistic approach to marketing combining online and offline effortsUnderstanding business growth as a non-linear processImportance of visibility, client retention, and stability in businessKey online marketing tools: social media, paid ads, and video contentBuilding trust and familiarity through consistent and valuable contentOffline marketing strategies: networking, attending events, and community involvementThe significance of data gathering and cold calling for client conversionThe long-term nature of business growth and the importance of consistencyEvaluating and balancing marketing efforts across different channelsConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership:...

If you've ever reached a point in your career where everything looked good on the outside but felt completely misaligned on the inside, you're not alone. For many high performers, there comes a moment when the work no longer feeds your values, and the question becomes: do I keep climbing this ladder, or do I start again somewhere new?In this episode I chat with Claire, CEO of Hands Across The Water, about what it takes to step away from a corporate career you love in order to follow a deeper calling. From leading national events at REA to rebuilding homes in Thai villages, Claire's journey is one of courage, resilience and redefining what success truly means.She shares openly about the moment she realised her work no longer aligned with her values, the IVF journey that tested her personally, and how she and founder Pete pivoted an entire organisation when COVID wiped out 80% of their fundraising overnight. Today, she leads a sustainable model that combines charity with social enterprise, creating bright futures for more than 170 children in Thailand. “  The relationships you'll build on this ride will become, lifelong friends. The connections you make, the conversations you have and what that then creates is just this experience that as someone looking to sign up for the ride, you go, actually, I get so much out of this because of The relationships and the connections.” - Claire BainesWe cover:The turning point when Claire realised her corporate career no longer aligned with her valuesHow she transitioned from running national events at REA to becoming CEO of Hands Across The Water charity in ThailandThe silent grief of IVF and infertility, and the mindset shifts that helped her continue leading with resilience and purposeWhat happened when COVID cancelled charity bike rides and wiped out 80% of fundraising overnightHow Hands Across The Water built a sustainable not-for-profit model by combining charity with social enterprise in Thailand and AustraliaWhy the Hospitality Training Centre and Agricultural Learning Centre in Thailand are giving children real employment pathways for the futureThe power of experiential fundraising and why doing a charity bike ride in Thailand builds community, resilience and lifelong connectionKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global: https://sensorinsure.com/ https://sensorglobal.com/ HD&U Sales Bundle:

After 15 years in the real estate game, I've officially closed a massive chapter—selling off the last of my rent roll. It's been a bittersweet moment, filled with reflection and gratitude. This milestone sparked some big conversations, and in true “That Property Mum” style, I knew it was the perfect time to talk about something many of us shy away from—digital marketing funnels. Yep, the not-so-sexy but oh-so-necessary tool that can actually help you create more freedom in your business, more consistency in your leads, and ultimately, more growth with less hustle.In this episode, I break down the digital marketing funnel using a fun and relatable analogy—dating! Because let's face it, attracting new clients is a lot like dating. First, you need to grab their attention (hello, first impressions!), then nurture the relationship with trust-building content, and finally, make the move to convert them into loyal clients. Each stage of the funnel serves a purpose, and when done right, it becomes a powerful strategy that works for you even when you're off the clock.Whether you're just starting out or looking to refresh your marketing, I walk you through content ideas and simple actions you can take right now to improve each stage of your funnel. From social media posts that stop the scroll to lead magnets that actually convert, this episode is packed with practical, no-fluff advice designed to help you build a business that aligns with your lifestyle goals. Because at the end of the day, it's not just about more leads—it's about attracting the right ones and creating a system that supports your success and sanity."If you're showing up online but nothing's converting, it's not about being visible—it's about guiding your audience from ‘Who's this?' to ‘I need what she's offering.'" - Kylie WalkerWe explore:Life update on selling the remaining parts of a rent roll after 15 years in real estate.Insights for women in the property management industry.The importance of balancing career and family.Overview of the digital marketing funnel.Stages of the digital marketing funnel: attention, relationship building, and conversion.Strategies for creating engaging content at each stage of the funnel.Use of a dating analogy to explain the digital marketing process.Types of content that work well for visibility and relationship building.Techniques for converting audience engagement into actionable business results.Emphasis on purposeful marketing and storytelling in business growth.Connect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https:

If you've ever felt like real estate was taking more out of you than it was giving back, you're not alone. Long hours, constant pressure, and the never ending chase for results can leave even the most driven people running on empty. Burnout creeps in quietly, and before you know it, your health, relationships, and love for the job start to suffer.But what if there was another way? What if success wasn't about doing more, but about doing things differently, listening to yourself, leaning into resilience, and building a business that works for you, not against you?In this episode I chat to Chris Henry, who knows that story all too well. Starting his career in the trades before stepping into his mum's real estate business in the Hunter Valley, Chris pushed himself hard in the early years. Chasing the big agent dream eventually landed him in hospital with burnout, forcing him to rethink what success really looks like. Today, he leads River Realty with a focus on people, culture and long term growth, and shares openly about the role of vulnerability, coaching and intuition in creating a more sustainable career.“  A lot of people that I've noticed give up a little too easily on things. And they make some decisions in an emotional moment and completely blow up their current life because of an emotional reaction to something. And so I think over time get as much coaching and training as you can. If you are wanting to develop in real estate, then find a coach that resonates with you. And look at what you want to improve in and seek out those people that are good at those sorts of aspects of your career. Never stop learning and always be the student.” - Chris HenryWe cover:The signs of burnout and what happens if you ignore them, including the impact it can have on both your health and your businessWhy vulnerability is key to better leadership, and how being open and honest can strengthen your relationships with both your team and your clientsHow intuition helps you make the right calls in business and life, especially when the obvious answer isn't always the best oneThe role of coaching and personal development in building resilience, and why it's so important to keep investing in yourself along the wayWhy property management is such a strong foundation for future leaders, giving people real world skills they can carry into any area of real estateWhat it really takes to grow a business without losing yourself along the way, and how to stay true to your values while still chasing growthKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global:

I've been reflecting a lot on how overwhelming social media can feel when you're running a property management or real estate business. There are so many platforms, each with its own quirks and audience expectations, that it's easy to feel like you're chasing your tail. That's why I've learned to simplify the process by focusing only on the platforms that make the most sense for my audience and my energy. Rather than trying to be everywhere, I encourage you to pick two platforms where you can show up consistently and authentically. It's about working smarter, not harder.What I love most about social media is that it allows us to connect in such unique ways depending on the platform. Instagram, for example, is brilliant for showcasing stories and behind-the-scenes moments, while LinkedIn gives you a professional space to share insights and establish thought leadership. Facebook is still great for community engagement, and TikTok is a playground for creative, short-form content. Each one has its strengths–but the real key is making the platforms work for you, not the other way around.In this episode of the Property Management Podcast, I share actionable social media strategies tailored for property management and real estate professionals. I explain the unique strengths of Instagram, Facebook, LinkedIn, and TikTok, and why it's best to focus on just two platforms that suit your audience and style. I also share practical tips for creating engaging posts, using tools like ChatGPT, and building authentic connections–all while balancing business growth with personal well-being."Not all platforms are created equal – you don't need to be on every platform; choose the ones that best suit your audience and your style.” -Kylie WalkerWe explore:Social media strategy for property management and real estate professionalsImportance of platform-specific contentUnique audience and content styles for different social media platforms (Instagram, Facebook, LinkedIn, TikTok)Recommendations for choosing the right social media platformsContent types that perform best on each platformTips for creating engaging and authentic contentThe role of community and connection on FacebookBuilding a personal brand and thought leadership on LinkedInUtilizing TikTok for storytelling and quick tipsBalancing social media efforts without feeling overwhelmedConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat...

Some moments in life stop us in our tracks. Whether it's a personal challenge, a career crossroad, or a world event that shakes everything we know and it can make us ask: how do we keep moving forward? How do we not only survive the experience but find a way to create meaning, positive impact and legacy from it?In difficult times, it's often the response that can leave the biggest mark. These moments can call on us to find resilience in leadership, to adapt when change comes quickly, and to support those around us when they need it most. They also reveal the importance of purpose driven action, the kind of leadership that not only helps people through hardship, but also creates lasting impact and stronger communities.In this episode I chat with Peter Baines who is a former NSW Police forensic investigator who worked on some of the world's worst disasters, including the Bali bombings and Boxing Day tsunami. He went on to found Hands Across the Water, a charity supporting thousands of children in Thailand. Today, Peter is a sought after keynote speaker on leadership, resilience and social impact, and in 2025 was named one of the top five most influential Australians working in Thailand.This conversation goes far deeper than recounting events. Peter reflects on what it really means to lead through a crisis, to find resilience when everything feels overwhelming, and how to act with purpose even when the path ahead is uncertain. “ In my experience in crisis and disaster, true leaders are identified by their actions and their reactions. It's not the position that we hold, it's not the title that we have. It's what we do that matters” - Peter BainesWe cover:What crisis leadership really looks like in the moment and why leadership presence matters more than a title on your business cardThe lessons Peter took from working on the Bali bombings and the Boxing Day tsunami in Thailand What those global disasters taught him about change, speed and empathy in leadershipWhat running 1,400 km across Thailand taught him about resilience, the fear of failure, and why breaking big goals into small steps is the only way throughWhy sustainable fundraising only works when there's transparency and when supporters actually get something meaningful in returnHow Hands Across the Water and its charity bike rides in Thailand give everyday people the chance to grow, build real connections, and make a lasting impact for kidsKylie's Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Sensor Global: