Podcasts about All Marketers Are Liars

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All Marketers Are Liars

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Best podcasts about All Marketers Are Liars

Latest podcast episodes about All Marketers Are Liars

London Writers' Salon
#088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community

London Writers' Salon

Play Episode Listen Later Dec 23, 2023 59:25


Seth Godin is one of the most influential writers and thinkers of our time. He is the author of twenty-one international bestsellers, and his work has been translated into over thirty-nine languages. In this conversation with Seth, we discuss his latest books, The Song of Significance and The Practice, and how we might find the courage to make and share creative work. We also talk about the importance of prioritizing process over outcome, dealing with resistance, how creatives can measure success and why Seth believes that authenticity is a trap. *ABOUT SETH GODINSeth Godin is the author of 19 international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.*RESOURCES & LINKSThe Song of Significance by Seth Godin The Practice by Seth Godin altMBAHow to Decide by Annie Duke The War of Art by Steven Pressfield The Carbon AlmanacElizabeth Gilbert on Hobby, Job, Career & VocationA History of Rock Music in 500 Songspurple.space  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.comFor free writing sessions, join free Writers' Hours: writershour.com

Blue Collar Nation
BCN Bookclub: All Marketers Are Liars by Seth Godin

Blue Collar Nation

Play Episode Listen Later Jan 5, 2023 73:19


Eric, Chris, Larry, and Brandon sit down for another installment of the BCN Book Club. This month the lads go over Seth Godin's All Marketers Are Liars. It was a super interesting book and a lively conversation about how to implement the concepts into your service business.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by Super Tech University.  Don't lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech's phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor, Michelle Blevins, has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.

Nice Podcast with Dave Delaney
#47 Consciousness, spirituality, and entrepreneurship with Loic Le Meur

Nice Podcast with Dave Delaney

Play Episode Listen Later Jan 2, 2023 52:25


Visit DaveDelaneySpeaks.com for speaking inquiries. The Nice Podcast is brought to you by Futureforth.com. We teach leaders of fast-growing companies to improve employee retention, communication, and culture with the Nice Method™. Loic Le Meur is a seven-times entrepreneur. He has invested in one hundred startups. Loic is the co-founder of PAUA, a conscious conference, and community. He is a Sundancer who trained with the Yawanawa tribe in the Amazon forest. What we talked about... Loic's Newsletter & Podcast. loic.substack.com On becoming a father again at fifty. Growing up in Southern France near Spain.  Loic was inspired by his parents, who sold sailboats. He's worked for himself since he was twenty-three when he started a website agency in 1996.  On managing one hundred employees. He started the LeWeb conference in 2003 about blogging. The early days of online communication from bulletin board systems (BBS) to CB radios. All Marketers Are Liars by Seth Godin. Lying by Sam Harris. On honesty in business and life. Seesmic, Loic's early video social network.  PAUA community and conference, at the crossroads of business, consciousness, and spirituality. What Loic learned on a one-year, solo, silent retreat in the Amazon forest and his experiences with ayahuasca.  On worrying and stress.  Read The Mysticism of Sound and Music by Hazrat Inayat Khan and Not in His Image by John Lamb Lash. Contact Loic at loic.substack.com We ❤️ Our Listeners. Please follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the podcast and are deeply appreciated. Thank you.

Nick Warren - StoryHacker
1000: Seth Godin & Nick Warren Talk Story

Nick Warren - StoryHacker

Play Episode Listen Later Jun 8, 2022 11:26


This is Episode 1000 of the Stories Mean Business podcast, and today I welcome my first guest ... the marketing LEGEND that is Seth Godin. Video and Seth on Story Wiki https://storiesmeanbusiness.com/seth-godin-on-story/ ----------- Nick: Hey there friends. This is Nick and this amazingly is episode 1000, of the stories mean business podcast. And I'm absolutely thrilled. You've listened to the last couple of episodes. You'll know that today we have, well, a legendary guest. I'm going to say Seth Godin, welcome to the podcast. Thanks for coming on. Seth: How could I miss number 1,000? 1,000! Well done. Nick: You know, I was actually, I was saying to my kids, I said in my world, Seth Godin is a rock star. That sense you get when you're able to follow a really good band for, for a number of years or decades, perhaps, and you get that, you get that sort of sense of the conversation they're having with themselves. I think the first book I read of yours was Permission Marketing in 1999. And it really changed the way I thought about how I was building my business. You were talking about stories then, and this is a podcast all about storytelling. What I want to do, if it's okay with you, is try to just explore a little bit three of the myths that you've already talked about in your work. And I'm going to start with a book that you wrote in 2005, which is one of my favorites, All Marketers Are Liars. And the very first lines in that book. Just fantastic. Here we go. Don't just tell me the facts. Tell me a story instead. Be remarkable. Be consistent, be authentic. And here's the line that really got me at the time. Tell your story to people who are inclined to believe it. Because most of us still think that marketing is about changing people's minds. Don't we? And I'd love to get into why changing people's minds isn't really a good idea. Seth: Yeah. It's almost impossible to change people's minds. And first thank you for having me. And thanks for this work you're doing. All Marketers Are Liars has the worst title of any book I have ever worked on. It's an example of how hard it is to change people's minds... For the Full Transcript, visit: https://storiesmeanbusiness.com/podcast-transcript-seth-godin-on-story/

TanadiSantosoBWI
All Marketers are Liars - Seth Godin

TanadiSantosoBWI

Play Episode Listen Later Nov 24, 2021 11:36


Review buku All Marketers Are Liars memberikan insight berharga dalam dunia pemasaran modern. Pemasar yang berhasil tidak membicarakan tentang fitur-fitur atau benefit, tetapi mereka menyampaikan cerita dan kisah yang kita percayai. Di dalam Pimtar ini, Anda akan memperoleh pembelajaran bahwa di tengah semakin banyaknya pilihan, setiap organisasi adalah pemasar, dan semua langkah pemasaran adalah tentang menyampaikan cerita.

marketers seth godin liars anda all marketers are liars
Little Left of Center Podcast
EP108-Social Identities w/ Jay Van Bavel

Little Left of Center Podcast

Play Episode Listen Later Nov 11, 2021 44:10


Allison continues her series on belonging, talking to Dr. Jay Van Bavel about social identities. How do we identify with others? What groups do feel safe with and which ones are considered threats?  These are all questions that are important to our lives, our views on the world around us and our own views about our ourselves. EPISODE HIGHLIGHTS:Social identitiesPolitical identitiesThe impact of feeling excludedAre our thoughts really autonomous?The "7 Days Adventists" experimentStereotypes: a double-edged sword GUESTS LINKS:Dr. Jay's websiteFollow Dr. Jay on TwitterALLISON'S LINKS:Visit Allison's websiteFollow Allison on InstagramCheck out Allison's blogListen to The Podcasters' Journey PodcastAllison's Favorites - And some great deals for you!

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TwoBrainRadio
Top Books of 2020 for Gym Owners

TwoBrainRadio

Play Episode Listen Later Nov 19, 2020 19:50 Transcription Available


Chris Cooper used to ask his mentors what they were reading; now, he asks them, "What book have you read five times?"A side effect of the COVID crisis meant fewer books were published in 2019, but that's OK. A book doesn't have to be new to be great. Here are Chris's top reads of 2020.Links:ArboxAGuardFree ToolsPreorder Chris' new bookTimeline: 00:41 – The milkshake revelation. 6:08 – “All Marketers Are Liars” 7:13 – The 75 Hard Challenge8:20 – “Business Secrets From the Bible” 9:28 – "Vivid Vision" 10:37 – “Fix This Next” 12:10 – “13 Things Mentally Strong People Don’t Do” 13:03 – “The Wealthy Fit Pro’s Guide to Getting Clients and Referrals” 14:02 – “Think Like a Rocket Scientist” 15:08 – “The Big Leap” 15:58 – “Blue Ocean Strategy”Find all the books on Chris' list here.

Marketing Talks with Jonathan Cor
010: Marketing Talks with Brendan Dell

Marketing Talks with Jonathan Cor

Play Episode Listen Later Aug 25, 2020 37:51


My guest today is the Founder of B2H Agency based out of Portland, Oregon. Brendan Dell has built six, seven, and eight figures in growth for fast-growing start-ups and enterprise brands like Cvent, Expedia Group, and Panasonic just to name a few. He is also the author of the 12 immutable laws of high-impact messaging and the founder of The Daily Creative, an online freelance community. Allow for him to share how he is growing his business, brand, and impact. Also, please don't forget to rate, review, and subscribe to this podcast to receive more content like today's episode. Interview Resources

Cold Email Outreach with Jeremy & Jack
#163 - What Subject-Line Works Best? Surprising Findings After Sending 1M+ Cold Emails

Cold Email Outreach with Jeremy & Jack

Play Episode Listen Later Aug 5, 2020 25:55


In this data episode, we’ve dug out some stats and we are going to find out how these numbers are going to help us be better cold emailers. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: Is tweaking the subject line worth spending your time? Do you open an email or not based on the subject line? What the data of 1M emails sent using open tracking tell us Guidelines for the subject line  The relation between the open rate and reply rate What has been working for your campaigns in the last 6 months So this is what 1 million emails can tell us about the subject line. Still, our advice is to pay more attention to other parameters, such as time-sensitive opportunities for your list and others.  If there is any piece of data that you want us to look at, send us an email and we'll be happy to process it in our episodes.   Happy cold emailing! Jeremy and Jack Resources: https://quickmail.io/cold-email/ - Jeremy’s blog article about cold email - comprehensive guide Peep Laja interview All Marketers Are Liars, a book by Seth Godin Sign up for our course – Cold Email Outreach Masterclass

Coffee with Closers
S2,E7 - Great Marketers Tell Stories

Coffee with Closers

Play Episode Listen Later Jul 1, 2020 35:15


Let's chat about the most effective way of marketing. Periodt. Buy low, always sell high.... But how?? Books mentioned: Contagious - https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587/ref=sr_1_1?dchild=1&keywords=contagious&qid=1593620985&sr=8-1 Invisible Influence - https://www.amazon.com/gp/product/B0176M3YFC/ref=dbs_a_def_rwt_bibl_vppi_i2 All Marketers Are Liars - https://www.amazon.com/All-Marketers-are-Liars-Works-ebook/dp/B00315QK8M/ref=sr_1_8?crid=YXVYYUGAPTF4&dchild=1&keywords=seth+godin&qid=1593621102&s=digital-text&sprefix=seth+god%2Cdigital-text%2C323&sr=1-8

Marketing Mantra
Ep. #51 - Book Recommendation: All Marketers Are Liars by Seth Godin

Marketing Mantra

Play Episode Listen Later May 20, 2020 10:10


This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I believe this book perfectly encapsulates his marketing philosophy. Tune in to learn why I believe this is a must-read book for all marketers and business leaders. -=-=-=-=- Resources discussed in the episode: All Marketers Are Liars by Seth Godin - https://amzn.to/3g776yR (Amazon Affiliate Link) Seth Godin's Blog - https://seths.blog/ Seth Godin's interview w/ Gary Vee - https://www.youtube.com/watch?v=D65-9sz7V0g Seth's TED Talks How to Get Your Ideas to Spread (Seth's TED talk) - https://www.youtube.com/watch?v=xBIVlM435Zg The Tribes We Lead - https://www.youtube.com/watch?v=589tH-wtCak More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. More Resources for Entrepreneurs: 21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Salvador Mingo -Conocimiento Experto-
168 - La Vaca Púrpura

Salvador Mingo -Conocimiento Experto-

Play Episode Listen Later Feb 11, 2020 36:58


¿Qué hay para mi en el libro Vaca Púrpura? Descubrir por qué no ser excepcional significa la muerte de una empresa. Hazte del libro: https://amzn.to/2SjFE6a Aumenta tu percepción: https://impactoexperto.com/ Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexperto Mis programas: * Programa Principios Experto: https://conocimientoexperto.com/principios * Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito * Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto * Más contenidos gratuitos: https://www.conocimientoexperto.org * Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/ * Programa Conocimiento Experto Elite: https://conocimientoexperto.com/elite Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/Conocimientoexperto * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Si observas un campo de vacas, ¿adivina lo que verás? Probablemente, la vista estará dominada por el blanco y negro, con quizás algunas manchas de color marrón si tienes suerte. Pero probablemente ninguna de estas realmente captarán tu atención. ¡Pero ahora imagina que ves, contra todo pronóstico, una Vaca Púrpura en el campo! Es seguro decir que la notarías, ¡porque una Vaca Púrpura realmente es algo memorable! Hay una lección para todas las empresas: si tus productos son como las vacas convencionales en blanco y negro o incluso marrones, no puedes esperar atraer la atención de nadie. En cambio, si buscas crear algo excepcional, entonces necesitas una Vaca Púrpura. En este análisis, descubrirás * por qué tus clientes son sus mejores vendedores; * por qué la Torre Inclinada de Pisa atrae más de 100 veces la cantidad de visitantes que el Panteón Romano; y * por qué ser ridiculizado puede ser algo bueno. Edición: Nov 09 Seth Godin es autor de más de una docena de bestsellers que han cambiado la forma en que las personas piensan sobre el marketing, el liderazgo y el cambio, incluido el Esto es Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, . También es el fundador y CEO de Squidoo.com y un conferencista muy popular. Escribe uno de los blogs de negocios más influyentes del mundo en sethgodin.com. Se Firme Salvador Mingo

ceo internet marketing pero tambi esto tribes edici romano pisa dip descubrir vaca probablemente expertos escribe aplicaci new big hazte accede pante purple cow squidoo all marketers are liars conocimiento experto libro conocimiento programa posicionamiento programa conocimiento experto elite conocimientoexperto s salvadormingoconocimientoexperto s programa principios experto
Conocimiento Experto
168 - La Vaca Púrpura

Conocimiento Experto

Play Episode Listen Later Feb 11, 2020 36:59


¿Qué hay para mi en el libro Vaca Púrpura? Descubrir por qué no ser excepcional significa la muerte de una empresa.Hazte del libro: https://amzn.to/2SjFE6aAumenta tu percepción: https://impactoexperto.com/Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexpertoMis programas:* Programa Principios Experto: https://conocimientoexperto.com/principios* Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito* Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto* Más contenidos gratuitos: https://www.conocimientoexperto.org* Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/* Programa Conocimiento Experto Elite: https://conocimientoexperto.com/eliteMis redes:* Sígueme En Instagram en: https://www.instagram.com/salvadormingo/* Sígueme en Facebook en: https://www.facebook.com/Conocimientoexperto* Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto* Sígueme en Twitter en: https://twitter.com/s_mingoSi observas un campo de vacas, ¿adivina lo que verás? Probablemente, la vista estará dominada por el blanco y negro, con quizás algunas manchas de color marrón si tienes suerte. Pero probablemente ninguna de estas realmente captarán tu atención.¡Pero ahora imagina que ves, contra todo pronóstico, una Vaca Púrpura en el campo! Es seguro decir que la notarías, ¡porque una Vaca Púrpura realmente es algo memorable!Hay una lección para todas las empresas: si tus productos son como las vacas convencionales en blanco y negro o incluso marrones, no puedes esperar atraer la atención de nadie. En cambio, si buscas crear algo excepcional, entonces necesitas una Vaca Púrpura.En este análisis, descubrirás* por qué tus clientes son sus mejores vendedores;* por qué la Torre Inclinada de Pisa atrae más de 100 veces la cantidad de visitantes que el Panteón Romano; y* por qué ser ridiculizado puede ser algo bueno.Edición: Nov 09Seth Godin es autor de más de una docena de bestsellers que han cambiado la forma en que las personas piensan sobre el marketing, el liderazgo y el cambio, incluido el Esto es Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, . También es el fundador y CEO de Squidoo.com y un conferencista muy popular. Escribe uno de los blogs de negocios más influyentes del mundo en sethgodin.com.Se FirmeSalvador Mingo

ceo internet marketing pero tambi esto seth godin tribes negocios edici romano emprender emprendimiento pisa marketing digital dip ventas emprendedor descubrir vaca probablemente expertos escribe aplicaci new big hazte accede pante purple cow squidoo all marketers are liars conocimiento experto programa principios experto libro conocimiento programa posicionamiento programa conocimiento experto elite conocimientoexperto s salvadormingoconocimientoexperto s
Salvador Mingo -Conocimiento Experto-
168 - La Vaca Púrpura

Salvador Mingo -Conocimiento Experto-

Play Episode Listen Later Feb 11, 2020 36:58


¿Qué hay para mi en el libro Vaca Púrpura? Descubrir por qué no ser excepcional significa la muerte de una empresa. Hazte del libro: https://amzn.to/2SjFE6a Aumenta tu percepción: https://impactoexperto.com/ Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexperto Mis programas: * Programa Principios Experto: https://conocimientoexperto.com/principios * Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito * Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto * Más contenidos gratuitos: https://www.conocimientoexperto.org * Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/ * Programa Conocimiento Experto Elite: https://conocimientoexperto.com/elite Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/Conocimientoexperto * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Si observas un campo de vacas, ¿adivina lo que verás? Probablemente, la vista estará dominada por el blanco y negro, con quizás algunas manchas de color marrón si tienes suerte. Pero probablemente ninguna de estas realmente captarán tu atención. ¡Pero ahora imagina que ves, contra todo pronóstico, una Vaca Púrpura en el campo! Es seguro decir que la notarías, ¡porque una Vaca Púrpura realmente es algo memorable! Hay una lección para todas las empresas: si tus productos son como las vacas convencionales en blanco y negro o incluso marrones, no puedes esperar atraer la atención de nadie. En cambio, si buscas crear algo excepcional, entonces necesitas una Vaca Púrpura. En este análisis, descubrirás * por qué tus clientes son sus mejores vendedores; * por qué la Torre Inclinada de Pisa atrae más de 100 veces la cantidad de visitantes que el Panteón Romano; y * por qué ser ridiculizado puede ser algo bueno. Edición: Nov 09 Seth Godin es autor de más de una docena de bestsellers que han cambiado la forma en que las personas piensan sobre el marketing, el liderazgo y el cambio, incluido el Esto es Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, . También es el fundador y CEO de Squidoo.com y un conferencista muy popular. Escribe uno de los blogs de negocios más influyentes del mundo en sethgodin.com. Se Firme Salvador Mingo

ceo internet marketing pero tambi esto tribes edici romano pisa dip descubrir vaca probablemente expertos escribe aplicaci new big hazte accede pante purple cow squidoo all marketers are liars conocimiento experto libro conocimiento programa posicionamiento programa conocimiento experto elite conocimientoexperto s salvadormingoconocimientoexperto s programa principios experto
RESTAURANT STRATEGY
10 Books Every Restaurant Owner Should Read

RESTAURANT STRATEGY

Play Episode Listen Later Jun 3, 2019 30:08


#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow by Seth Godin 2. All Marketers Are Liars by Seth Godin 3. Permission Marketing by Seth Godin 4. Setting the Table by Danny Meyer 5. Start with Why by Simon Sinek 6. Jab, Jab, Jab, Right Hook 7. The Obstacle is the Way by Ryan Holiday 8. To Sell is Human by Daniel Pink

RESTAURANT STRATEGY
10 Books Every Restaurant Owner Should Read

RESTAURANT STRATEGY

Play Episode Listen Later Jun 3, 2019 30:08


#15: 10 Books Every Restaurant Owner Should Read ** Click on any of the titles to order your own copy at Amazon.com ** 1. Purple Cow by Seth Godin 2. All Marketers Are Liars by Seth Godin 3. Permission Marketing by Seth Godin 4. Setting the Table by Danny Meyer 5. Start with Why by Simon Sinek 6. Jab, Jab, Jab, Right Hook 7. The Obstacle is the Way by Ryan Holiday 8. To Sell is Human by Daniel Pink

Results Media Podcast
All Marketers Are Liars - Book Review

Results Media Podcast

Play Episode Listen Later Feb 5, 2019 39:12


Book review of "All Marketers Are Liars" by Seth Godin. He is an American author, entrepreneur, marketer, and public speaker. To put it simply, he knows his stuff. Godin proposes that marketers are in fact not liars, but storytellers.

Sports Motivation Podcast
Business Strategy Series Part 2: 7 Questions Every Entrepreneur Must Be Able to Answer (before you launch your business)

Sports Motivation Podcast

Play Episode Listen Later Sep 4, 2018 24:47


In part 2 of the business strategy series, I break down some essential questions that you've got to be able to answer before you start your business. If you've already started, this episode is even MORE important for you. Time Stamps: (1:22) Leave an impact with your business (3:40) Well-established companies still lack answers to some of the most important questions (5:08) Question #1: What is your financial end-game? (6:19) PEN + PAD: What’s your ultimate lifestyle cost per month?  (8:49) PEN + PAD: How much $ does your business have to pay you, for you to live this lifestyle, pay your taxes, and fund your investment strategy? (14:05) Question #2: What does perfection look like to you? (15:00) Question #3: When do you plan on making this financial goal happen? (Benchmarks) (15:38) Question #4: What is the purpose of your brand? (17:40) Question #5: What is YOUR story? (18:47) Question #6: What is the brand identity of the people that you serve? ALL MARKETERS ARE LIARS by SETH GODIN (20:00) Question #7: What is your vision for the people that you are serving? (22:05) This is just the beginning of your business plan (22:56) Coming this Friday: How to become a content creation machine! IMNOTYOU.COM/BIZSTRATEGY IMNOTYOU.COM/COACHING

Build My Online Store Podcast
#174: Book Review Mashup of Primal Branding & All Marketers Are Liars

Build My Online Store Podcast

Play Episode Listen Later Feb 14, 2016 29:07


Travis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books, so here’s what we think is the best of both worlds. Topics Discussed Travis has moved to Las Vegas Tet ... The post #174: Book Review Mashup of Primal Branding & All Marketers Are Liars appeared first on Build My Online Store.

Beautiful Writers Podcast
Seth Godin: Tribes, Blogs and Book Biz

Beautiful Writers Podcast

Play Episode Listen Later Jan 20, 2016 39:35


Seth Godin is one of the world’s most successful authors and bloggers, and has changed the way people think about marketing and work. He's written 18 international bestsellers that have been translated into over 35 languages. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the last decade. Other bestsellers include Permission Marketing, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. Seth has an MBA in marketing from Stanford. He’s been a CEO, a book packager, and sold a business that he started for $20k for $30m. In other words, we have a lot to learn from this man, who lives in NY with his wife and their two sons and has a compassionate heart that’s as large, if not larger, than his masterful brain. For more inspiring interviews with best-selling authors, subscribe to the Beautiful Writers Podcast on iTunes. To get access to our thriving community of writers visit TheBeautifulWritersGroup.com.

The James Altucher Show
Ep. 27 - Seth Godin: Guts and Glory

The James Altucher Show

Play Episode Listen Later Jul 3, 2014 29:36 Transcription Available


This week, Seth Godin, founder and CEO of Squidoo.com joins The James Altucher Show to talk about some of the ideas behind his many bestsellers. He'll also share how he got started on his entrepreneurial path.James starts the interview by asking Seth to introduce a side of himself that many people might not know about.You'll hear how his summer as a camp instructor was where he really discovered his passion for helping people. This time of his life also is where many of the themes of his books originated.Discover which two books were most influential to James while he was starting his internet business... they could be the inspiration that you have been looking for, as well.Then, James asks Seth to talk about what the first real big push into success was for him. It was a highly successful company that you have probably never heard of.You'll find out which company it was and why Yahoo was so impressed they decided to buy it.Just like James, Seth believes in the power of storytelling. You'll hear him break down how his newest book All Marketers Are Liars embodies the importance of storytelling and the role it plays in the marketing of everything.It's a fantastic interview, where Seth really opens up, shares his path to success, and discusses what he would have done differently if he were given the chance.Enjoy! ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

The James Altucher Show
Ep. 27 - Seth Godin: Guts and Glory

The James Altucher Show

Play Episode Listen Later Jul 3, 2014 29:36


This week, Seth Godin, founder and CEO of Squidoo.com joins The James Altucher Show to talk about some of the ideas behind his many bestsellers. He'll also share how he got started on his entrepreneurial path.James starts the interview by asking Seth to introduce a side of himself that many people might not know about.You'll hear how his summer as a camp instructor was where he really discovered his passion for helping people. This time of his life also is where many of the themes of his books originated.Discover which two books were most influential to James while he was starting his internet business... they could be the inspiration that you have been looking for, as well.Then, James asks Seth to talk about what the first real big push into success was for him. It was a highly successful company that you have probably never heard of.You'll find out which company it was and why Yahoo was so impressed they decided to buy it.Just like James, Seth believes in the power of storytelling. You'll hear him break down how his newest book All Marketers Are Liars embodies the importance of storytelling and the role it plays in the marketing of everything.It's a fantastic interview, where Seth really opens up, shares his path to success, and discusses what he would have done differently if he were given the chance.Enjoy! See omnystudio.com/listener for privacy information.

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #273 - Seth Godin Is Weird

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 3, 2011 47:51


Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened to re-invent the book publishing business earlier this year with The Domino Project (powered by Amazon) and, with close to ten titles already released (all of the best-sellers), he has yet to disappoint. It turns out, that publishing other business book authors has also inspired him to write even more. His latest book, We Are All Weird, is a blunt look at the end of mass media and what this all means to marketers still scrambling to save traditional advertising (hint: it ain't pretty). As usual, Seth is insightful, funny and always provocative (part of the reason each and every one of his own books are consistent best-sellers). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel. Running time: 47:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Seth Godin. The Domino Project (powered by Amazon). We Are All Weird. Poke The Box. Linchpin. Tribes. The Dip. Purple Cow. Permission Marketing. All Marketers Are Liars. The Big Moo. Small Is The New Big. Unleashing The Ideavirus. Meatball Sundae. Free Prize Inside. The Big Red Fez. Survival Is Not Enough. The Bootsrapper's Bible. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel. Tags: advertising all marketers are liars amazon bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook free prize inside hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee meatball sundae media hacks new marketing labs online social network permission marketing podcast podcasting poke the box pressbooks purple cow seth godin six pixels of separation small is the new big social media 101 social media marketing strategy survival is not enough the big moo the big red fez the bootstrappers bible the dip the domino project tribes trust agents twist image unleashing the ideavirus we are all weird

PageBreak Podcast
All Marketers Are Liars: Pagebreak #6

PageBreak Podcast

Play Episode Listen Later Feb 2, 2011 42:31


It's Episode #6 and we read All Marketers Are Liars by Seth Godin. (http://www.pagebreakpodcast.com/podcast/episode-6-all-marketers-are-liars/)

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #189 - Avinash Kaushik With His Hair On Fire

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 7, 2010 49:03


Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash Kaushik? Along with being the Analytics Evangelist for Google (and Blogger over at Occam's Razor), Kaushik is also the best-selling author of two books, Web Analytics - An Hour A Day and Web Analytics 2.0. He's been a guest on this show on multiple occasions, and he never disappoints. Once again, Kaushik delivers. This episode is chock full of sound bites that will change the way you look at the Web and Marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Running time: 49:02. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks is coming soon and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Analytics Evangelist for Google. Avinash's start-up: Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Tags: advertising analytics evangelist avinash kaushik bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #181 - Seth Godin Talks About What Matters Now

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 14, 2009 42:57


Welcome to episode #181 of Six Pixels Of Separation - The Twist Image Podcast. If there is one name that comes immediately to mind when people think of "marketing", it is Seth Godin. Beyond being a best-selling business book author (Permission Marketing, Purple Cow, The Dip, Tribes, etc...), one of the top business Bloggers in the world and one of the most in-demand public speakers, Godin is also the owner of one of the Top 100 websites in the world, Squidoo, and he even has his own action figure (that's no joke). He is about to release his latest book titled, Linchpin - Are You Indispensable? (in late January 2010), and he is the brains behind an excellent new/about-to-be-released e-book titled, What Matters Now (which I contributed to). He's been on the Podcast many times in the past, and is always one of the most insightful people I know. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #181 - Host: Mitch Joel. Running time: 42:57. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #22 of Media Hacks is next week and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents.  In conversation with Marketing legend, Seth Godin. Apologies for the audio quality from my side of the conversation (I botched plugging in my microphone). Seth Godin is the author of the following books: Linchpin (coming in January 2010). Tribes. Meatball Sundae. The Dip. Small Is The New Big. The Big Moo. Purple Cow. All Marketers Are Liars (now called, All Marketers Tell Stories). Free Prize Inside. Survival Is Not Enough. Unleashing The Ideavirus. The Big Red Fez. Permission Marketing. He also runs: Squidoo. You can watch him speak here: The TED Tribes talk is now live. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #181 - Host: Mitch Joel. Tags: advertising all marketers are liars all marketers tell stories blog blogging book oven business book campfire cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast free prize inside hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee meatball sundae media hacks new marketing labs online social network permission marketing podcast podcasting purple cow seth godin six pixels of separation small is the new big social media marketing squidoo survival is not enough ted talks the big moo the big red fez the dip tribes trust agents twist image twitter unleashing the ideavirus web 20 what matter now

Design Matters with Debbie Millman Archive: 2005-2009

Seth Godin is the author of Purple Cow and All Marketers Are Liars.

seth godin purple cow all marketers are liars
Design Matters with Debbie Millman Archive: 2005-2009

Seth Godin is the author of Purple Cow and All Marketers Are Liars.

seth godin purple cow all marketers are liars