Podcasts about copy that pops

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com!  With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the Copy That Pops podcast page for more info on this episode and others!

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word   STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want you to act like a professional script writer for podcasters where you write only word-for-word exactly what the host will speak out loud. Please write a short script for teaching someone how to use ChatGPT and 11.ai to: Step 1. write them a short podcast script about using ChatGPT for writing short podcast scripts Step 2. use https://elevenlabs.io, a text to speech and AI voice generator, to read their script for use in the podcast Step 3: download the audio files, add your intro and outro music, and publish to your favorite podcast host (I use Libsyn -- use the code LAURA for first two months free) Please do NOT include speakers' names, the word "Host:" before paragraphs, or any notes about when to play music or sounds like "[Intro Music]". Simply produce in your response a script that could be read word for word. Thank you! STEP 2: Clean Up the Script from ChatGPT Welcome to another episode of Copy That Pops, where we explore the art and science of great writing for business. I'm your host, LaptopLaura (in the voice of an AI assistant I'll be teaching you how to create for free today too!).  This episode is all about using ChatGPT and 11.ai to craft compelling podcast scripts. Writing and producing has never been easier! Here's how I created this exact podcast without speaking a single word. Step 1: Writing a Short Podcast Script using ChatGPT ChatGPT is a powerful language model that can help you generate creative and engaging content. Here's a simple guide to using it for your podcast scripts: 1. Start by heading to chat.openai.com and enter your prompt. For example, you can say, "Generate a short and engaging podcast script about using ChatGPT for content creation." 2. Review the suggestions provided by ChatGPT and select the ones that align with your style and tone. 3. Edit and refine the content as needed to match your unique voice and message. Step 2: Using Elevenlabs.io to Bring Your Script to Life.  Elevenlabs.io is a fantastic text-to-speech and AI voice generator tool. Here's how to use it: 1. Visit elevenlabs.io and paste your podcast script into the text box. 2. Choose the voice that suits your style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. Let's name mine Aurora (which my husband laughs at me about and says it sounds like a stripper name - lolz – sorry, Disney's Sleeping Beauty!) 3. Hit the generate button and listen to the preview.  4. Make any necessary tweaks to perfect the audio. Step 3: Downloading and Publishing.  Once your audio is ready, you will then: 1. Download the generated audio file 2. Add your intro and outro music to give it a polished and branded touch. Note: If you're starting a new podcast hosted by Libsyn, use the code LAURA for your first two months free. --- And there you have it - a seamless process to leverage tech to create and deliver captivating podcast content.  Writing and producing has never been faster or easier! Laura made this whole episode without uttering a single word. Visit the shownotes at CopyThatPops.com forward slash 226 for links to all that we mentioned today as well as screenflows showing this episode's creation. I hope these tools make your writing and podcasting journey even more productive, efficient, and enjoyable. Until next time, keep finding ways to write copy that pops!   Full shownotes for this episode here!

#writer #podcasting #entrepreneur Laura Petersen is a published author & skilled communicator that has traveled the world. Benny and Laura connected over the last year as members of the #veefriends community. Laura was a former Math & Psychology high school teacher, before she embarked on her own journey as an entrepreneur, now with her own company, Copy That Pops. Laura Petersen - Quick Facts • lifetime nerd (since high school in the 90s) • former Math and Psychology teacher (since 2006) • small business owner (since 2011) • copywriting pro (since 2013) • podcaster and #1 bestselling author (since 2016) • book writing and launching specialist and international speaker (since 2017) Connect with Laura below! Twitter: @LaptopLaura Website: www.copythatpops.com LinkedIn: https://www.linkedin.com/in/laurapetersen/

When you have ADHD, it is not unusual to forget objects or events. I even forget the names of the people I meet and I'm just as likely to forget a conversation that I really enjoyed as much as one that was a total sleeper.If you are like me, you may also have struggled with feeling anxious, being self-conscious, embarrassed, and ashamed about memory limitations, especially with respect to interpersonal relationships. If you feel afraid to offend, hurt, or disappoint people, over the years, this can take a toll on self-esteem. I also know some people who simply start pulling back from others and playing small in their business and life in order to avoid letting others and themselves down because their memory is so unreliable. How then should we handle being forgetful? Today, I share with you some of the steps I took to overcome anxiety & disappointment due to forgetfulness.Special thanks to: Laura Petersen of Copy That Pops for leaving a podcast review! You can listen to her podcast by clicking this LINK.If you wish to review and rate The Driven Woman Podcast, click HERE Remember, if you do, I will read it in a future episode! Strategies for how to improve your memory If you are fond of quick and dirty tips and tricks and strategies, you can listen to Jim Kwik's podcast, Kwik Brain. You can also read his book, Limitless.Group coaching available this Fall 2020! Join the Ignition Group Coaching WaitlistYou are serious about addressing your distractibility, procrastination, and perfectionism & their impact on your business and life, and going through the process with like-minded and like brained women is exactly what you need. Sign up to be notified of all the details! Join the Accelerate Group Coaching WaitlistYou're in momentum and want to keep it that way? What better way than in the community of other female entrepreneurs with distractibility, procrastination, and perfectionism, lead by yours truly? If you are a current or former individual client of mine (or have already worked with another coach or consultant) this is for you. We are going to level up and we are going to do it together, so get on the list!This episode is brought to you by:The Driven Woman Facebook GroupThe place to be for like-minded and like-brained women who want an ADHD friendly business and life (

When you have ADHD, it is not unusual to forget objects or events. I even forget the names of the people I meet and I'm just as likely to forget a conversation that I really enjoyed as much as one that was a total sleeper.If you are like me, you may also have struggled with feeling anxious, being self-conscious, embarrassed, and ashamed about memory limitations, especially with respect to interpersonal relationships. If you feel afraid to offend, hurt, or disappoint people, over the years, this can take a toll on self-esteem. I also know some people who simply start pulling back from others and playing small in their business and life in order to avoid letting others and themselves down because their memory is so unreliable. How then should we handle being forgetful? Today, I share with you some of the steps I took to overcome anxiety & disappointment due to forgetfulness.Special thanks to: Laura Petersen of Copy That Pops for leaving a podcast review! You can listen to her podcast by clicking this LINK.If you wish to review and rate The Driven Woman Podcast, click HERE Remember, if you do, I will read it in a future episode! Strategies for how to improve your memory If you are fond of quick and dirty tips and tricks and strategies, you can listen to Jim Kwik's podcast, Kwik Brain. You can also read his book, Limitless.Group coaching available this Fall 2020! Join the Ignition Group Coaching WaitlistYou are serious about addressing your distractibility, procrastination, and perfectionism & their impact on your business and life, and going through the process with like-minded and like brained women is exactly what you need. Sign up to be notified of all the details! Join the Accelerate Group Coaching WaitlistYou're in momentum and want to keep it that way? What better way than in the community of other female entrepreneurs with distractibility, procrastination, and perfectionism, lead by yours truly? If you are a current or former individual client of mine (or have already worked with another coach or consultant) this is for you. We are going to level up and we are going to do it together, so get on the list!This episode is brought to you by:The Driven Woman Facebook GroupThe place to be for like-minded and like-brained women who want an ADHD friendly business and life  (https://facebook.com/diannwingertcoaching) Diann Wingert CoachingIf you're ready to invest in turbocharging your progress, with expert guidance, support, and accountability from a coach who really gets you and can shave decades off your learning curve  (https://www.diannwingertcoaching.com)

Writing a book can be one of the most rewarding things you can do  - but completing this monumental project might not be as difficult as you think. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. If you run your own podcast — or are thinking about starting one — then you need to learn how to write in a way that portrays you as the expert you are and convinces people to listen to your program. On this week's episode of Should I Start a Podcast, writing coach and copy guru Laura Petersen gave us her top tips for writing effectively, selling your book and finding your personal freedom.  Laura is an established writer, coach and educator with a hit podcast called “Copy That Pops” and several bestselling books, including Copywriting for Podcasters and Permission to Write a Brand Building Book for Podcasters. With plenty of enthusiasm, Laura has a lot to say about how writing can lead to success for any entrepreneur.  You don't want to miss this podcast, which also includes: Why you are ready to write a book How to get your book to bestseller status The importance of unlearning everything you know about writing How to find what's important to you and turn it into a business How writing a book leads to more business opportunities What Laura has learned from visiting 41 countries The value of picking the right podcast guest The best ways to give your writing personality Links: Website Laura Petersen – LinkedIn Laura Petersen – Twitter Laura's Books on Amazon

Laura Petersen-  Laura Petersen (a.k.a. LaptopLaura) is a tall Math and Psychology teacher turned entrepreneur, Amazon international bestselling author, international speaker, podcast host of Copy That Pops, and persuasive writing expert. She helps entrepreneurs to write, self-publish, and leverage bestselling nonfiction books to tell your story, grow your brand + business, and make a bigger impact. For fun, Laura loves international travel (44 countries and counting!), salsa dancing, coconut milk lattes, and eating vegan food around San Diego with her husband and their dog Tuck. They are expecting their first child in September 2019. Website Listen to another #12minconvo

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients. Nick Usborne is in the Copy That Pops house... Free Guide to conversational copywriting below too!   A Few Highlights from This Podcast:   - Nick grew up in England (now lives in Canada) - Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50 - How Nick got a job writing copy for an ad agency without education or experience. - How do we write for mobile? - What can we learn from print ad copy, direct response marketing, and writing for the web tips? - Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too) - Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important. - How can we find what our audience is actually saying so that we can write better copy? - What is mirroring in writing? Can you give an example of how we can do it?       - Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss        - Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips   - FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos       - The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.       - The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.       - Go here: https://conversationalcopywriting.com/pops   Nick's Books:      - Net Words: Creating High-Impact Online Copy       - Popcorn Content: The craft of writing short-form content for social media       - NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites   Our Guest  Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.   He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.   Learn More Here: https://conversationalcopywriting.com/nick-usborne-copywriter     Great Quotes   “I use words to design a page." - Nick Usborne "I write the first few sentences really, really short." - Nick Usborne "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne "Don't hit me with a 5-line paragraph." - Nick Usborne "Writing for the web is different." - Nick Usborne "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne "The web is the ultimate direct response medium." - Nick Usborne "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne "Everything important in our life depends on conversation." - Nick Usborne "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne "The best way to improve your writing is to cut stuff." - Nick Usborne "All the big names on my resume, that all came from the book." - Nick Usborne "In terms of a credibility builder, [a book] is amazing." - Nick Usborne   Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List     Learn More About Laura & Copy That Pops Podcast full shownotes for this episode on Conversational Copywriting Main Copy That Pops website

How can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s co-organizer Thomas Waterman! Psychology, Leadership, Vision, Purpose-Driven, TED Talks… …these are a few of the keywords from the notes I took during the conversation with today’s guest who is similar to me in that he loves interacting with people, studying psychology, and finding ways to help the audience he serves.  A few podcast episode highlights: – Hello from San Diego Startup Week (at the San Diego Convention Center) – P.S.T. Method (my method for helping new authors go from “no idea and overwhelm” to “awesome, detailed outline) – Johanna Walker on Episode 180 – more advice about speaking on stage! – How to win an election (the psychology of winning!) – Why is for-profit business actually able to help more people than nonprofits, when done right and with purpose? – The differences between TED and TEDx – There are over 3500 cities running TEDx events! – How does someone become one of the speakers on stage for TED? (Insider advice! And it may surprise you!) – TEDx Orlando’s main website: http://orlandotedx.org – What matters to TED (headquarters)…so you can get featured on their main website! (Which can lead to millions of views on your video and change your life!) – How TEDx organizers help speakers to make sure their talk resonates – Tips for someone to speak well on stage – TEDx talks are usually about 8 to 18 minutes (and Thomas shares how/why) – How to Use a Paper Towel TED Talk by Joe Smith – Why an alligator was on stage in Orlando! – Does Thomas recommend “applying to tons of speaking events” or take another approach (to get speaking opportunities)? – Davide Di Giorgio teamed up to bring you More Speaking Gigs (here)   Our Guest Thomas Waterman believes in showing people what makes them special and empowering them to use their powers, so they can make the world a better place. This belief led Thomas on his own growth journey, where he leaned in to face his fear and misalignment in life. This meaningful self-reflection inspired him to quit his job and immediately pursue his purpose. The entrepreneurial route became his path to find meaningful work and fulfillment in daily life. He chose a direction and aligned everything in his life with it. This alignment inspired him to co-found Purpose Pioneers. Thomas makes his yearly presence on the TEDx stage as a co-organizer for TEDxOrlando. He’s a Board Member of the 15 Lightyears Foundation, Industry Fellow & Entrepreneurial Coach for the Blackstone Launchpad at the University of Central Florida, the largest university in the country, Mentor for the Horizons Scholars Program, and an Alumni of Starter Studio, Orlando’s leading tech business accelerator, where he founded his first venture, BackStory.   Great Quotes “Build unique, individual, meaningful relationships.” – Thomas Waterman “Get out of that state of judgment…I’m right, you’re wrong…get in the field of openmindedness and curiosity.” – Thomas Waterman “80% of what we do is helping people overcome unconscious blocks…20% is the tactics.” – Thomas Waterman “Getting on the stage does add value.” – Thomas Waterman “[Speaking at TED] does add value for anyone who wants to build their brand.” – Thomas Waterman “We have in-depth coaching calls and two in-person practices [for TEDx speakers].” – Thomas Waterman “It’s helping people get clarity about the message that matters most to them.” – Thomas Waterman “If you do stumble or start feeling anxious…pause. Take a deep breath. People want you to succeed.” – Thomas Waterman “People care less about what you’re saying and more about how and why you say it.” – Thomas Waterman “It’s about taking some kind of action and seeing if it serves you.” – Thomas Waterman Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker’s Secret Gig List   Read More Back at the podcast's full shownotes for this Copy That Pops episode!.

Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.   #1: Big Big Announcement: I’m preggo! I actually found out that I was pregnant in mid-January. Thank god I had just gotten my new podcast audio editor and shownotes person up and running with a great system, or this show would have stopped in its tracks!   My first trimester was miserable.   I never threw up, but I felt like I had 2 solid months of mild food poisoning. Not so bad that I had to barf, but bad enough that I couldn’t get much done each day.   I’d sleep 10-12 hours a night (getting up to pee 3-4 times), have just a couple of hours to work on helping my book writing and bestseller launch clients before the nausea hit me like a ton of bricks and send me running back to bed for a 3 hour nap or just general day-long unproductive malaise.   My respect for all mothers has skyrocketed.     Now, I’m in the second trimester and feeling a lot better. I’m not 100% back to my old energy, but at least able to get more done in a day.     #2: Special Milestone!   This month, April of 2019, we crossed the 3-year anniversary of this podcast!    I first launched Copy That Pops while living in Regensburg, Germany. Episode 000 released on April 22, 2016. Can you believe it?   [April 26th was also Devin and my 5-year wedding anniversary].   Having a podcast has been an interesting undertaking in that it’s forced me to produce consistent content for longer than I ever have before. And I don’t want to stop now!   In fact, I am bouncing around the idea of a Book That Pops podcast just on books specifically...it’s just a matter of getting my energy back to produce the material for you all!   Would love to hear your feedback on if you would listen to a show just about writing, self-publishing, marketing, and launching a bestselling book on Amazon with me!?     #3: Thank you for the podcast reviews!   Every time I look at my show on a podcast player like iTunes (though this show is on many, many other channels!) it makes me feel so good to see reviews!   The most recent ones I see are from Keselea and Wade Galt.     Thank you both so much for taking the time to leave a rating and review! It’s super easy from your smartphone and it helps tell the podcast player it's on that the show is worth putting in front of more eyeballs.   So, your reviews not only make me feel good, they help more people find us!     #4: Business Lessons Learned   Never in my entrepreneurial life have I been so slammed, down and out, like I have felt being pregnant this year in 2019.   My capacity to do things has tanked. I am so behind on FB messages that I feel physically horrible and guilty. I am saying ‘no’ to opportunities I’d normally jump at.   But, in a way, this is a good thing.   It’s forced me to reflect a lot. It’s forced me to analyze how I used to fill my days.   Always busy, was I working on the right things?   Going forward, especially in late September and after when I have a crying baby that needs me, what do I WANT to be doing? What realistically CAN I actually manage?   I am still figuring it all out, but I’m focusing hard on: - More systems - Automation - Elimination of things that aren’t really essential - Delegation - Repurposing - Growing sales of my products and group programs and saying ‘no’ to private client work - Getting my digital funnels and email nurturing really on point instead of relying so much on networking and referrals   To be continued...but it’s certainly an inflection point for me in business.   If you have navigated something similar...with the birth of a child, adoption of a child, an illness, a family commitment, etc...I’d love to hear about it!   ---------   And thank you for being a listener of the show! I am honored you choose to spend time with me each week. 3 years running now! Talk to you next week with more ways to write copy that pops! xo   Laura     Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]    

Another quick tip episode for you today...I’ll keep it pithy and productive for you!   You never know when one introduction can lead to great things!    Writing introductions are important for many cases: Introducing guests on your own podcast Introducing guest speakers at a local meetup, an online live stream, or a stage where you may have another expert on with you Helping podcast hosts or emcees to properly introduce you to the audience Introducing yourself in-person, on interviews, or even in writing inside a blog or your book & so much more!   Introduction Tips   1. Proper Preparation I’m not one to completely wing something new when I want to do a good job. Luckily, the Director of Events for SMMW Phil Mershon ran an incredibly helpful online training for we who would be Track Leader emcees!   He shared two resources that really helped inspire my own preparation, which were:   How to Be a Good Master of Ceremonies  How to be a great MC - Emcee - Master of Ceremonies #1 "Secrets to a Great Introduction!" Speaker Introduction Framework   2. The Framework Components   To really set the stage for the audience, make the speaker feel honored and well-received, and ensure everyone in the room knows they are in the right place and excited for the material, we should:   Quickly...try to cover: Why the subject is important Why this speaker is awesome Why the audience is linked to both above Why right now is the best time to learn this   3. What I ended up doing I made sure to introduce myself and also connect myself to the audience.  Here’s how I ended up doing my intros: Greet the audience and thank them for coming Engage the audience somehow  Introduce myself + connect myself to the audience Well, hello everyone, my name is Laura Petersen and I’m in business and marketing just like you! I own my own company called Copy That Pops, with a podcast of the same name. Primarily, I help entrepreneurs to write, self-publish, launch, and leverage bestselling books on Amazon to grow their brands and businesses! Tie in why the subject of the speaker’s talk is important Tie the audience and me back into the subject and say why now is the best time to be here learning more about this Introduce the speaker without saying his or her name until the very end!  End the introduction by asking the audience to get on their feet, put their hands together to properly welcome…. THEN, I would say the speaker’s name last as he or she walked onto the stage   Another Quick Tip:   It’s good to stay there until the speaker is settled in for two reasons: Give the audience a consistent focal point of where to look Be there just in case the speaker drops something or needs a quick bit of help as he/she adjusts to the stage   Importance of saying the guest’s name LAST.   Michael O’Neal of the Solopreneur Hour podcast in episode 51 entitled, “High-level Branding & the Art of the Podcast Interview with Michael O’Neal [Book Influencer Mini-Series].” Anyhow, both Michael and this article point out that professional hosts always save the guest’s name for last. Watch Stephen Colbert, Jay Leno, Oprah, Ellen, or Larry King for example. Watch how they introduce mega-stars to their stage...they save their name for last! If it’s good enough for these pros, it’s good enough for us! Example:  An Example of one of my introductions… Tim Schmoyer. He’s a huge YouTube influencer and one of the kindest people I met at SMMW.    CTA plug around books. I truly believe that you should write a book. I can help you, even if you are a bit nervous or overwhelmed! Together, we can make it hit bestseller on Amazon too and map out a plan to ensure it creates an ROI in your business. If you would like to share a bit more about your book dreams and goals, fill out a quick survey to tell me more at CopyThatPops.com/survey. I read each one of them and can point you in the right direction for more resources whether that is free material I’ve created or even my signature Bestseller Accelerator ROI program! Either way, I am here to help however I can.   Take Action Now! The Speaker's Secret Gig List

"Interviewing is like a date." Do you agree or disagree? This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more details. Tune in to hear tips for getting never-before-heard stories and top interviews out of people by the questions you ask. This advice is relevant beyond podcast hosting too! Think how you can put it to work in networking situations, improving your copy, and Facebook live streaming! :) On this podcast, we talk about: - Get the research for speaking gigs DONE FOR YOU by Davide Di Giorgio and me! CopyThatPops.com/MoreSpeakingGigs - How Eric planned to make a podcast for 10 years and finally did - Unstructured Podcast -- launched 2018 - What inspired Eric to start his interview show - Advice to get booked on more podcasts (how to melt the host’s heart!) - The intense prep that Eric does to be ready for a great host interview - How to make a guest look great - Eric wrote books since 2003! [When self-publishing was taboo and looked down upon] - What is the problem with writing technology related books? Eric reveals his experience - What Eric believes “changed the world” more than anything else, including 9-11? - Working with publisher vs. self-publishing - The skill of interviewing - How is interviewing like a first date? - Chartable   Episode Shoutouts: - Shout out to Amy Lyle - Shout out to Larry Roberts - Chris Ducker & YouPreneur - Copywriting for Podcasters book - Shout out to Ronsley Vaz and We Are Podcast conference - Shout out to Tyson Franklin - Shout out to Estie Rand - Shout out to Jordan Harbinger - Shout out to James Fallon (studying brain scans to see psychopaths! *surprise*)   Eric's Books & Podcast Professional Web Design: Techniques and Templates (Internet Series) Web Design With Macromedia Studio MX 2004 Using Open Source Web Software with Windows Unstructured Podcast   Our Guest  Eric Hunley, the host of the Unstructured Podcast, is forging his path in interview style podcasts, which not surprisingly, is being followed by many other podcasters. He created over 100 interview style podcasts in less than nine months with guests from all corners of the globe. His professionalism, detail to research, and smooth delivery as a host is an inspiration to many, and a reliable indicator as to why not only new podcasters but also seasoned professionals are seeking his knowledge and direction. Eric's Highlights Former instructor at the University of Arizona Published 3 books are currently working on the fourth, "Interview Podcasting: Find Your Voice and Increase Your Authority.” Also the founder of Hampton Runner   Great Quotes “If you want to get on a [podcast] show, pay it forward.” - Eric Hunley “Show that [your podcast pitch] is customized. Show that you actually care. Show that you're in it to try and give value to the host too and not just to take, take, take.” - Laura Petersen  "When I interview somebody, I fall a little bit in love with them." - Eric Hunley "I listen to other interviews and I listen for those little things that were dropped." - Eric Hunley "Obsessively research and be ready to throw it all away." - Eric Hunley "When someone asks something super thoughtful, that you have approached before, you lose track of time and you're back into your own flow in the communication instead of just going through your rote responses that you do all the time." - Laura Petersen   Take Action Now! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]   Read More Back at Copy That Pops copythatpops.com/166-get-never-before-heard-stories-from-your-interview-guests-with-eric-hunley

The 5 Languages of Love with Leanne Linksy What makes a relationship strong? It’s the little things. Going to the grocery store, taking out the trash. And the most important thing is to learn your partner’s love language. What’s your love language? For some, it’s physical affection. For others, love is shown through the little gestures. Getting to know how you and your partner communicate love will help you become closer. Suzy, Alli and Leanne talk 5 Love Languages.     Best Foods For Sex With Jason Wrobel The wine is flowing, the superfood chocolates come out, and we’re talking sex. Jason Wrobel - vegan chef and best-selling author of Eaternity, shares the secrets of how to eat for better sex. What would Jason cook for a first date? What foods improve blood flow and libido? For one, all foods containing magnesium - this is a mineral most people are deficient in. Think raw chocolate, kombucha squash, and maca.     Harness Your Yoni Power With Elise Carr Here’s to the sacred healing power of the Jade Egg. Elise Carr is a tantra practitioner, reiki master and artist. We’re talking yoni - the female sacred space. When you hold a jade egg in your yoni, you do more than just tone your pc muscles and make sex more pleasurable. It’s a powerful practice that supports your divine female energy and allows you to release any old negative energies.     First Date Horror Stories Sometimes you date frogs before your perfect match comes along. Erica Mandy from the NewsWorthy and Laura Petersen from Copy That Pops tell their first date horror stories - insults, lateness, and accidents with artichokes.     Relationship Talk From an NBA Champion John Salley shares his relationship philosophies. The difference between making out and having sex. What men really think. How to deal with your partner’s honesty. And how women make the decisions.     Opening Yourself Up To Love With Emunah Malinovitz Emunah is on a mission to help us have more love in our lives. Authentic, juicy, connective, soulful love. How can we create sacred love that lasts? You have to start with you and the universe - the relationship will follow. There’s a whole buffet available, so don’t just settle for scraps.   Emunah’s tips to welcome love into your life: Let go of your fear of loving and of being loved Create a safe space for love Find love within yourself instead of seeking it from external sources Take responsibility - are you attracting closed-hearted people into your life?     Picking Your Partner With JJ Flizanes and Michael Neely It’s been found that most people choose their partner based on their parents or their parents’ relationship. Imago therapy is based on the theory that you pick your partner based on the wounds of your past, and helps you to unpick this so that you can heal your marriage… or pick a love that lasts.     Find Your Soulmate With Tracy Crossley What’s the difference between soul groups and soulmates? Tracy believes we reincarnate, and have a soul group that we are connected to throughout time. You know that feeling when you have an instant rapport with someone? That’s because they’re part of your soul group. And it doesn’t have to be a lover, it can be a friend. So relax - because this means there’s more than just one single person out there for you!     How We Met Our Husbands With JJ Flizanes Suzy met her husband online, but it wasn’t smooth sailing. In the beginning, she thought they would just be friends. They didn’t kiss until the fourth date… but what took time to blossom turned into a beautiful love story. Alli and her husband were neighbors, and friends. When he kissed her the first time, she told him never to do it again. But their relationship soon turned into true love… you’ll have to listen to the episode for the details!     How We Got Engaged With Sahara Rose Sahara and Alli's engagement stories. Proof that men can be super romantic when they put their mind to it!     Sexy Meditation With Danielle Mercurio How to make your date feel really great? Guide them through a meditation. Danielle shares her Man Magnet Meditation to revolutionize your date nights.     Making Yourself Over With Kimberly Seltzer Are you giving away your power through the clothes you choose to wear? Many of us do! We’re scared of being seen, we hide ourselves away in a cocoon of loose or dark clothes. The clothes we wear send out a message. So that means we can dress for love! Kimberly Seltzer shares how to make over your wardrobe, and your love life, with a little red dress.   Being hailed as “Sex and the City for Food,” The Food Heals Podcast brings together experts in the field of nutrition, health and healing to teach you the best-kept natural secrets to being a hotter, healthier, happier YOU!   The Food Heals Podcast is hosted by Allison Melody and Suzy Hardy – two self-proclaimed natural chicks who will rock your world and change your beliefs about health! This sexy, savvy duo provides eco-friendly advice on a variety of issues including the healing power of nutrition, living authentically, turning your passion into your career, choosing the best natural health and beauty products, the benefits of a plant-based diet and so much more!

Harry Duran welcomes to the podcast best-selling author, speaker, persuasive writing expert and fellow podcasters, Laura Petersen. Laura is the founder and host of Copy That Pops, a podcast aimed at educating podcasters on how to write copy that is compelling, stands out, and is effective for their businesses. Laura has been writing for years and is a true believer in the power of the written word. She has a wide array of experience both as an expert in content marketing and as a podcasting entrepreneur.  In this episode, we talk all about copywriting as it relates to podcasting. Laura discusses her background as a former teacher turned copywriting guru. Laura started her first podcast back in April of 2016 and has since turned that into a successful business. Copy That Pops offers a full range of services, assisting clients to leverage the power of persuasion in their communication. Harry and Laura talk about the importance of writing powerful copy and the influence that reading has on writing. Laura chronicles her growth as an interviewer and a speaker. She credits practice and preparation as the reasons her confidence level soared. Finally, Laura shares how she became #1 Amazon Best-Seller with a book she wrote in just thirty days!  00:00 – Harry welcomes Laura Petersen to the podcast04:28 – The value of audio-only podcasts 05:27 – Harry talks about the retention hashtag07:17 – The origin of Harry and Laura’s friendship 08:41 – Laura explains the rules of ‘Never Have I Ever’        10:03 – Laura’s entrepreneurial background 13:36 – Shifting her focus from podcasting to writing books 14:15 – Laura’s individual group programs 15:50 – The challenges Laura faced during the early stages of podcasting 18:54 – How Laura has grown as an interviewer22:40 – Laura’s earliest recollection of her passion for writing28:55 – Copywriting advice Laura would give to podcasters 32:09 – The power of words 34:07 – Why Laura has been avoiding consuming different content  35:55 – The impact reading can have on writing 37:57 – Just-In-Time learning vs. Just-In-Case Learning 39:16 – Books and podcasts that have been instrumental to Laura’s career 45:00 – What is something Laura has changed his mind about recently 46:15 – What is the most misunderstood thing about Laura 47:02 – Laura talks about the books she has written 49:25 – Where listeners can follow Laura Full show notes: http://podcastjunkies.com/187★ Support this podcast on Patreon ★

Quick copy and business leadership tip for you today...plus a behind-the-scenes recording! First, the Backstory… Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego for coffee to get to know each other and be open to collaborations. I called it “Connecting SD.” There was never any firm agenda, though the times we had 10 or more people come, I did have to add in more structure so everyone could get to know one another! The idea was simple: connection I love living in San Diego and there are so many biz-minded people here, so why not do a better job connecting with them? Plus, I wanted to step up more as a leader, so I thought that starting my own group would be a great idea! And it has been. Some of the bestselling author clients you have heard on the podcast this past year have come from that group. • I never sold. • I never pitched. • I never pushed. I just got to know people and they got to know me. They saw me as a leader and witnessed my consistently in showing up to facilitate a meeting that brought them value...so working with me when they were ready to do a book was a non-sale, a no brainer! But aside from business growth and thought leadership expansion...what ‘copy related’ benefit has the group had? Copy Hack The copy benefit has come, not just for me as the leader but for every single participant! For us all! 1. Each time we meet we share what we do with the group (and usually individually to others as people trickle in). This is great practice saying aloud what you do and getting immediate feedback on if it’s clear or interesting 2. Many meetings we write things out like our ‘one sentence of what we do’ or 3 bullet points of our ‘ideal audience.’ This helps us clarify who we are and who we serve These two things alone have helped me, and many attendees have told me it helps them too, in both how they speak with people and how they write their copy for their websites, landing pages, social media, and more. Humans need repetition to work things out. I am constantly testing and refining my copy and what I say in my introductions with people to see what works. Don’t expect instant perfection...it’s a constant evolution! One Copy Tip And to boil down a tip for you: Use in-person networking events or meetups as a place to practice your concise ‘elevator pitch’ or ‘hook’ and watch the reactions of people on their face, in their body language, and with what they do and say after. It’s great market research to improve your copy and communications! Now, a Behind-the-Scenes Recording At a recent get together of Connecting SD we were 5 gals who turned up on January 4th on the first Friday of the new year (2019). For fun, I plugged in my mic (I use an ATR2100 + foam pop filter that you can get on Amazon for about $60-$70) and recorded us each going around and introducing ourselves, businesses, and 2019 goals to the group. It was great practice for all of us to speak it into a microphone...and I thought it would be fun for you as a listener of the Copy That Pops podcast to meet 4 new female entrepreneurs! So, here is a short clip...we wish you had been there! [video width="720" height="1280" mp4="https://www.copythatpops.com/wp-content/uploads/2019/01/connectingsd-1.4.18.mp4"][/video] Special Guests! AnnMarie Rose: AnnMarieRose.com @AskAnnMarieRose on Instagram @AskAnnMarieRose on YouTube Sarah Hancock: @PsychRecovery on Twitter @PsychRecoveryandRehab on Facebook Jessica M. Powers: @JessicaEmpowersU on Facebook Stephanie Purtell Andrews: @VivaPotential on IG @VivaPotential on YouTube --- If you are in the San Diego area and want to join us, head over to ConnectingSD.com - it’s free other than what you buy to eat and drink! Thank you for being a member of the CTP community. I hope to see you on social media...let me know you listen! And, back to work for me...I’m looking for more ways to help you write copy that pops!  

Popping in with you this week just to: Wish you a happy start to 2019 (done and done!) Share a win from 2018 (and invite you to share with me too) Share plans for 2019 (and invite you to share your feedback with me also)   1: Happy New Year, my copy poppers!   Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you!   Now let’s talk about #2!   2: Share my wins from 2018 (and invite you to share with me too)   My New Year’s Eve was fabulous. I got together with some of my neighbors and friends. 6 of us were entrepreneurs and 2 were not, but are significant others of us crazy biz peeps (1 of which is my husband Devin).       Just before the clock struck midnight, we 8 stood around the fire (in our neighbor’s outdoor fire pit), drank adult beverages, and shared one of our favorite moments or wins from the past year.   What did I share?   Well, for me, I’ve run away from public speaking nearly my entire life. I remember distinctly a few instances from my childhood where I had to present, was terrified, did horribly, and swore I never wanted to do it again.   That carried over into my adult life.   And if you know my story, you know I used to teach high school math and psychology. That is public speaking, of sorts. The first day I had to teach, it was during my student teaching program and I had to teach the unit circle to a group of 17 and 18 year old seniors in and honors pre-calculus course. I was like 24 or 25 myself, so not that much older. And I was mortified.   We used to use those overhead projectors where you write on a transparent film and it shows on the wall behind you.   Well, as I started my lesson, I noticed that the entire projector and resulting projection on the wall was shaking nonstop. Was there an earthquake? Nope...it was my freaking hand. I couldn’t stop it from shaking. And I felt even more embarrassed because I knew that everyone knew I was so nervous. It was painful.   But, my desire to become a teacher was just slightly higher than my mortification from sucking at it...so I persisted.   By my second year of teaching, I started to really find my stride and grew to love it. It was actually fun to perform the lessons, as I call it, and get teenagers to actually care about and enjoy mathematics.   I had many, many students tell me that they hated math until they took my class….that they hated all math teachers until they met me.   That was so fulfilling to hear.   But after teaching about 5 years, I felt like I had ‘mastered’ it and wanted a new challenge. I wanted to be an entrepreneur and the internet had matured more, so it was a lot more feasible than it was prior. The year was 2011. I quit teaching fulltime to make the jump.   And I worked on many different businesses until I found some real footing in my current one...in the Copy That Pops world….where I now focus on helping other entrepreneurs to do three things:1. Write a great book that shows off their expertise Self-publish their book as a bestseller on Amazon3. Leverage their books to grow their brand and businesses   I’m toying with some branding in 2019 around “Author Leadership,” but I’m getting ahead of myself.   To wrap up my item #2 around my win for 2018...let’s get back to public speaking.   After mastering speaking to 30 teenagers trapped in a classroom all year, I didn’t think that skill translated to doing well on stage in front of business people.   So, I started hiding and running away from speaking to larger than just a few people at a time...for many years, yet again.   In June of 2011, when I jumped into the business world, I had just turned 30 (my bday is June 6th, fyi). This past year in 2018, I decided to get over this ‘fear of speaking’ once and for all. It started in January and in June I turned 37. So, for about 6.5 years I hid from it yet again.   So happy that in 2018, I changed my story...and it’s helping take my business to the next level.   But, the win I shared around the fire just before the clock struck midnight was that I not only spoke on stage as much as I could this past year, I also spoke on stage on three different continents: North America, Europe, and Australia.   That sounds pretty bad ass. :-P   And, this is just the beginning…   I believe that being an published author gives you leadership credibility instantly. Speaking on stage is the next level too...and being an author helps you get more speaking gigs and get paid more for the paid gigs you book too.   So, that is a big win for me.   If you are terrified of speaking on stage, you are not alone. But if I can get over it and learn to love it -- something for 36 years I swore was impossible -- then you can too.   ACTION STEP:Please share with me a win of yours from 2018! I’d love to hear it! Post it on social media and tag me @LaptopLaura or send me a private message or email! (I’m at Laura@copythatpops.com for email). Would love to hear something you are proud of achieving this year! #3: Share some of my plans for 2019 (and invite you to share your feedback with me also)   Plans….my goal for 2019 is several fold. I want to scale my business up. And I want to take on fewer private clients so I can focus on growing my group programs and courses, which I really believe in and see my way to help more people, even those who can’t afford tens of thousands for private work with me.   I also want to scale more ONE-TO-MANY versus one-to-one so I have more time available for me to do what I love most in business:- speak on stage- organize events that bring people together   If you remember one of my podcast episodes from last January, episode 107 titled: Your ONE Word Quick Copy Tip [CONNECTION Edition] (copythatpops.com/107), you’ll know that at my CORE, what makes me happiest in life and always has, ever since I was little, is “connection.”I love feeling connected with others and connecting people with one another.   I feel I can best do that via:- my group coaching programs and masterminds around books and author leadership - speaking on stage to bigger and bigger crowds- attending and organizing events ACTION STEP:Please share with me feedback for me on how I can serve you best in 2019! I’d love to hear what I can do to make you feel more connected with others while also accomplishing your business goals.   Post it on social media and tag me @LaptopLaura or send me a private message or email! (I’m at Laura@copythatpops.com for email). Would love to hear your feedback. I appreciate your listenership and value your opinion.

The psychology of good copy: My guest today is Laura Peterson from San Diego, California. She has degrees in Mathematics and Psychology and has used this knowledge to become a best-selling author, speaker and persuasive writing expert, teaching people how to actually make money from writing books.  Laura also has a very successful podcast called Copy That Pops.  For more detailed show notes: Visit my website https://www.tysonfranklin.com/podcast  You can connect with Laura Petersen at https://www.copythatpops.com and on social media just look for @laptoplaura.     

4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to improve your mindset, writing, and more! Tune in to learn about: Dnxfestival.com   https://www.copythatpops.com/anita Laura’s personal Facebook page: facebook.com/laurap23 Steve Siebold - How Rich People Think What should you NOT throw money at to ‘solve’ in your business 80/20 Principle “If you confuse, you lose!” You never know better than your ideal client, so ask them the important questions to better understand their pain points and what they want solved. Use their language! Why did I create this show Copy That Pops with a focus on psychology and the written word for business! Make sure you deliver on the marketing copy you put out there Business 101 lessons! When was Mia first interested in psychology “Why do bad people get good things and wealth?” How this question of a young Mia pushed her to really question things and better understand psychology and success The distinction between ‘ego’ and ‘your spirit’ Before we are 7 years old, our conscious mind isn’t developed yet. Just our unconscious mind. This impacts us as kids and carries on for life if we don’t look at it with clearer eyes. What’s really stopping people? What’s the cause of your procrastination? “Our results are equal to our current levels of belief.” “Our desires are really equal to what we are capable of, our true potential.” “We are born to be a success, yet our programming is what is keeping us the same.” “We aren’t born with any limiting beliefs... And we are talked out of that.” Ego is also perfectionism, getting overwhelmed with decision-making, and not feeling good enough! Hear Laura’s own inferior ego challenge and what she is working on toward growth Fear isn’t want is actually slowing you down...it’s the shame and guilt! Hear why. Collapsing “worthiness” with money. Let’s separation the lie from the truth with this. Senior Princesses story from my high school and how as a kid I “learned” that more money means better. “Money actually shows our character.” Don’t mix up correlation with causation! Do ice cream sales cause shark attacks. When will you ever be good enough? You are the only one who can ever decide you are worthy. “You have to go through it first before you can give it away.” Success is not a ‘place to get to.’ Why? Because then “Success is a place to come from, not to get to.” “Live from vision instead of goals.” There’s a process to getting success once we decide. “There’s a science behind getting any result.” What is the recipe for success in business? “Beliefs are not fixed.” What is a belief? And how can we change it? Helping people crack ‘the 1%.’ And that is making $35,000 a year! In the U.S., it’s $435,000 a year. Let’s state the truth. Find out the ‘biggest psychological killer of success’ Are problems just the ‘way of life’? Mia’s thoughts may surprise you! Before 7 years old, we only have a subconscious Hear what has held Laura back and the roots of it. Plus, how she’s rewriting her future! What is the Law of Polarity? You can never escape risk. And we don’t want to avoid it. We just want to choose the risk that gives the highest reward. So, we have to give up ‘staying safe.’ How can we leverage time, money, and resources instead of getting stuck trying to ‘prove worthiness’? 4 Simple Steps to go from Surviving to Thriving Awareness Locate misunderstanding (and use universal laws to help with that!) Apply truth Change what we repeatedly do Take Action Now! Free GUIDE on for How to Make a Real ROI with Your Books Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE ELITE (Laura@CopyThatPops.com) Guest: Mia Hewett is an International Speaker and World Class Leader, and Performance Catalyst. Her Specialty is reprogramming your mind to get out of your own way. She supports Entrepreneurs to turn their yearly income into their monthly, often in less than 12 months to know their greatness and unlock their potential. These entrepreneurs biggest source of pain is knowing they were meant for so much more and yet they don't know how to achieve it. They worry if they will ever reach their goals or wonder if they are even good enough. Working with Mia, they experience paradigm shifts and massive breakthroughs that remove all their blind spots, so has them make accurate decisions, learn how to work smarter not harder to maximize their results. This is Self-mastery. Mia has Co-Owned and Operated a multiple 7-Figure Business, Led Teams to Greatness, Ran the 5 Major World Marathons, and Leaves a Lasting Impact everywhere she goes. Simply put, Mia is a Badass! Free Gift: 4 Powerful Steps to Go from Surviving to Thriving http://learn.miahewett.com/thriving/ → https://www.copythatpops.com/mia   Read More: Shownotes for 144: Reprogramming Your Own Mind to Fight the Biggest Psychological Killers of Success in 4 Easy Steps with Mia Hewett

Laura Petersen is a tall Math and Psychology teacher turned international bestselling author, international speaker, podcaster, and persuasive writing expert. She helps people to actually make money with their books, build their brand authority, and grow their business. Enjoy the Episode!

Laura Petersen helps aspiring authors get published with her company and podcast Copy That Pops.  Laura's LinksWeb: https://www.copythatpops.comFacebook: https://www.facebook.com/CopyThatPops/Twitter: https://twitter.com/LaptopLaura And don’t forget to support the podcast by subscribing for free, reviewing, and sharing.  Web: https://unstructuredpod.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp  Join the Facebook group: fb.com/groups/unstructured 

If you run your own podcast — or are thinking about starting one — then you need to learn how to write in a way that portrays you as the expert you are and convinces people to listen to your program. On this week's episode of Should I Start a Podcast, writing coach and copy guru Laura Petersen gave us her top tips for writing effectively, selling your book and finding your personal freedom. Laura is an established writer, coach and educator with a hit podcast called “Copy That Pops” and several bestselling books, including Copywriting for Podcasters and Permission to Write a Brand Building Book for Podcasters. With plenty of enthusiasm, Laura has a lot to say about how writing can lead to success for any entrepreneur. You don't want to miss this podcast, which also includes: Why you are ready to write a book How to get your book to bestseller status The importance of unlearning everything you know about writing How to find what's important to you and turn it into a business How writing a book leads to more business opportunities What Laura has learned from visiting 41 countries The value of picking the right podcast guest The best ways to give your writing personality Links: Website Laura Petersen – LinkedIn Laura Petersen – Twitter Laura's Books on Amazon

When Laura Petersen decided to write and self-publish a book in 30 days, there was no option for her not to do it.  And after her book How to Grow Your Podcast Brand & Business with Compelling Copy hit #1 in Amazon for a few significant categories, it was no surprise that others came to her to see how she did it and how she could help them.   But, just like all entrepreneurial paths, Laura’s was far from straight.  A self-proclaimed academic nerd turned school teacher, her current business model has been created from an amalgamation of her experiences and her gifts.     Her podcast, Copy That Pops helps her share information about compelling copy for business owners.  And now, she’s sought after by podcasters and business owners alike to help them write their books and leverage them to grow their businesses.     During this conversation, Laura dives right in to how she organizes herself so that she is efficient with her time and gets things done!   We also discuss the lesson she (and most of us) continue to learn about specializing and really niching down so that we can go “an inch wide and a mile deep” in order to create results for ourselves! (Avoid all the squirrels!).   Laura also shares how her business model runs now and how she’s continuing to adjust according to what she most wants and the demand she’s getting from her people!   Laura’s commitment to providing value and doing it in a way that truly makes a difference for those she serves is unmistakable!   RESOURCES WE DISCUSS:     Rich Dad Poor Dad by Robert Kiyosaki https://amzn.to/2tYRnLZ     Laura’s podcast Copy That Pops: http://copythatpops.com Laura’s FREEBIE for you! 7 Secrets to Growing Your Business & Getting More Leverage with Books, Podcasts and Speaking on Stage → http://copythatpops.com/bizwomen Laura’s Books! How to Grow your Podcast Brand and Business with Compelling Copy - https://amzn.to/2KPUImV Permission to Write a Brand Building Book - https://amzn.to/2KLPcoM  

In this episode, Miro talks with #Bossoftheweek Laura Petersen - LaptopLaura Laura Petersen is a tall Math and Psychology teacher turned podcasting entrepreneur, persuasive writing expert, Amazon bestselling author, international speaker, and the #1 authority for turning podcasters into author experts to grow their show, brand, and business. Laura's popular podcast is called Copy That Pops and her books are Copywriting for Podcasters and Permission to Write a Brand Building Book for Podcasters. Both books hit #1 in their categories in the U.S. and abroad.

Learn how YOU can have a podcast and bestselling book if you want to with your business! We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and writing a nonfiction book that helps you get instant credibility, more speaking gigs, and more! A few exciting highlights include:- How Larry got in trouble with the law (we start out ENTERTAINING from the get go!) - Tips around launching a bestselling book! - Random rumblings and stories from Larry! - Hear the story of “Theft under 20” - Find out what you can learn from voice acting classes and transfer to your business! - Landscape Podcast anyone?? - “Accidentally the Whole Tip” podcast - Find out who Larry would LOVE to interview! Hint: He’s already been a guest on Copy That Pops! - Hear how writing a book can instantly change the way you are ranked on the level of expertise! - Can you guess how many Black Belts Larry holds??! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Larry Roberts was born back about 1972 in a little town in North Texas named Denison. He was born with a silver tongue and a Texas twang that he used to get through this life with no advanced schoolin'. Larry is a professionally trained voice over artist, bestselling author, and podcast teacher and consultant!  Great Quotes: “If I wasn’t in trouble, I wasn’t awake.” – Larry Roberts “It wasn’t as natural as I wanted it to be.”– Larry Roberts “I was still looking to other podcasts to see how to podcast.” – Larry Roberts “I started to get more and more open to less and less perfection.” – Larry Roberts “As I started getting more relatable, I started getting higher numbers.” – Larry Roberts “You don’t have to follow the status quo to make a podcast.” – Larry Roberts “There are opportunities for everybody in any industry to have a podcast.” – Larry Roberts “In my personal opinion everyone needs a podcast.” – Larry Roberts “Learn to edit your audio; learn to not edit your audio all of the time.” – Larry Roberts “Most podcasts don’t make it past episode 7.” – Larry Roberts “It’s instant credibility when you write a book.” – Larry Roberts Links to Things Mentioned in This Podcast Episode: Copy That Pops Episode with Jared Warner! Audacity Adobe Audition Ferrite Copy That Pops Episode with Amanda Bond Jamie Gravy Anchor.fm Readily Random Episode 34 when Larry interviewed me! Readily Random Episode 39 with Larry Roberts! The Feed Podcast Read More: Shownotes for 132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts

If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www.Instagram.com/laptoplaura But that's just not the case. Is perfection even a real thing? Is perfection possible? I argue: Perfection is impossible Perfection is NOT desirable anyhow No one is perfect and that's what gives life and business its flavor, depth, and dimension. This quick "voice memo" episode is recorded under the columned porch of the Pantheon in Rome, Italy. It is my favorite structure perhaps in the world. To me, it is perfection (well, as close as one can get). Yet, I share with you 4 ways in which I have been dreadfully imperfect in: writing podcasting coaching health I share these with you in hopes that it will show Copy That Pops listeners more of the 'truth' and inspire you to take a breath and stop being so stressed out about perfection, no matter what you are working on. Just enjoy the moment. The period. The phase. The process. xx Laura   PS: See more here in the shownotes for 130: Psychological Permission to NOT Be Perfect [In Writing, Podcasting, Coaching, and Health]  

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book! Some great podcast highlights include: - Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community) - 5 Simple Steps to Repurposing Your Amazing Content Into a Book - Goodbye stress, overwhelm, confusion, and reinventing the wheel The 5 Simple Steps: - STEP 1: Collect all your legos and put them in one pile in the center of your room - STEP 2: Think about new combinations that you could build - STEP 3: Arrange the lego pieces in the right order to create your next structure - STEP 4: “Buy” new pieces to fill in any gaps in your creation - STEP 5: Finishing touches! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Links to Things Mentioned in This Podcast Episode: Trint.com Rev.com Copy That Pops' Blog Email me for information on the new INNER CIRCLE Free Facebook Group for those who want help writing and launching a bestseller Learn More: More details on Lego Method to Write Your Book Without Stress - Quick Writing Tip  

I had my brains picked on the Copy That Pops show with Laura Peterson. We talked about why I wrote my book and the reason I believe everyone has to write a book before they die.   What we discussed: Why I believe everyone needs to write a book before they die How I deal with haters and trolls How to create real relationships that last The most effective way to build your network How to become the most memorable person at a networking event … and MUCH MORE Interesting highlights: The promise I made to my son that kept me accountable Why I really hate networking events Daniel’s #1 practical advice:  Don’t be afraid to get on a platform and shoutTweet This Wanna join me on my journey to 7 figures?   (https://www.facebook.com/groups/7FigureJourney/) Resources & Links: The Self Help Addict (http://www.theselfhelpaddict.com) (My book) Gefen Media Group (http://www.GefenMediaGroup.com) (Sponsor)   Did you enjoy this episode? Then  please subscribe to my podcast on iTunes (https://itunes.apple.com/us/podcast/can-i-pick-your-brain-entrepreneur-business-podcast/id1076916148?mt=2) , so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes!)  

Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary! Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away from the idea of chasing perfection!   Check out my Itunes reviews and feel free to leave one (even the negative ones!) A few exciting highlights include: Did you notice any of my "lessons"?? I'm also celebrating another VERY important anniversary!!  Episode 000 Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*   Read More: Shownotes for 124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

The Adult Film World, Pirates, AND Copyrighting?! Oh, my! This week I’m diving into the world of content protection and why this may be the most important interview you hear this year! Our guest Jason Tucker is a professional 'pirate hunter' and his advice is important for ALL of us. If you are an an author, blogger, video maker, course creator...any kind of content creation is your valuable work and a few simple steps (that are not that expensive) can save you TONS of time, money, and stress when (not if) pirates steal your work. A few exciting highlights include: - Find out what it was like being a child actor in LA! - The psychology of pirates and how it affects your content - The anticipation of someone stealing your work (they will) and becoming proactive - Why you should treat your content like a business (hint: it’s worth it!) - How strong should your password be? - Protecting your work with lawyer talk without the lawyer tab!! Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* 4. From Jason Tucker: How to Copyright Your Blog Posts, DMCA Takedown Notice, and More Guest: Jason Tucker, who USA Today named one of the Web’s most innovative and profitable entrepreneurs, has over 15 years’ experience in the online space coming over from mainstream Hollywood to the tech sector. He is the founder and managing director of Battleship Stance, a leading intellectual property management, enforcement and legal services company. Tucker manages a large portfolio of top-level domains and has managed, operated and sold premier membership sites and domain names. He is formerly the president and co-owner of Falcon Enterprises, the owner of one of the world’s largest libraries of images.  Under Battleship’s flag, Tucker serves as an IP consultant to some of the world’s largest film producers and distributors in both the private and public sectors. Due to his experience, Tucker has been in publications including Newsweek, Wired, Business Week, and is a regularly speaker on seminar panels relating to issues including content management, online piracy, and intellectual property protection.  Professionally, Jason’s expertise has been focused in the areas of online marketing and the identification, creation and management of otherwise technically complex business models.  Exterior of the adult sector, Jason has served as a consultant specializing in the areas of viral marketing, peer to peer operations and digital rights management and as an expert witness in internet piracy cases.  His clients have included Microsoft Corporation for such projects as the rollout of Windows Media Player into the mass marketplace and the development, marketing and business model development for the Windows Digital Rights Management (DRM) Platform.  Additional clients have included Akamai Technologies, Williams Communication, and the RIAA. In his philanthropic life Jason has been a volunteer with numerous worthy organizations including Special Olympics since 1982 serving on its State Games Committee for five years.  Jason has served over 6000 hours as a volunteer with Los Angeles County since 2001.  Jason is a certified FEMA Emergency Program Manager and is well versed in disaster management with an emphasis on streamlining communication for major incidents.  He has authored and instituted numerous training programs, taught by himself and others to agencies throughout the County of Los Angeles and created, developed, and executed the training protocols for and led the Rapid Response Team based at the LA County Emergency Operations Bureau. Jason is a graduate of the FBI and DEA Citizens Academy and a member of InfraGard.  He assisted with the launch of the DEA Museum Target America and the creation of the DEA Citizens’ Academy Alumni Association.  His service and dedication has been acknowledged with awards from the State of California Senate, California Senate Public Safety Committee, FBI, DEA, LA Sheriff’s Department, American Red Cross, the City of Long Beach and the City of Carson.  Tucker was honored with the President’s Volunteer Service Award. Great Quotes: “You need to understand the psychology of a pirate.” – Jason Tucker “It’s coming; and it’s going to happen.” – Jason Tucker “It’s still your work; you still have rights.” – Jason Tucker “When somebody is writing or producing anything, there is an element of them in it.” – Jason Tucker “It may not be an issue today, but it will be at some point.” – Jason Tucker “Register your work.” – Jason Tucker “You’re not just a writer; you’re not just a blogger; you’re not just a podcaster; you are a content producer educating the world.” – Jason Tucker “Know what you want upfront.” – Jason Tucker “There’s no full proof way to stop somebody from doing something.” – Jason Tucker “You don’t know what’s going to be your next big thing.” – Jason Tucker “If you are making money with it, someone else is going to find a way to make money off of it too.” – Jason Tucker Links to Things Mentioned in This Copy That Pops Podcast Episode: Copyright.gov Battleship Stance Intellectual Property HQ Sabre Booking engine Melissa Sue Tucker's Copy That Pops episode! IPHQ's Facebook Community Read More: Shownotes for 113 - Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker

Lightening fast ask for feedback from YOU!  It's the new year -- happy 2018! It's going to be great. I can feel it.  But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about writing tips and applying psychology for more business success to all elements of writing and online biz. And, if you are a long-time listener, you know that I'm obsessed with book writing, self-publishing, Amazon Best Seller hitting, and leveraging for more instant credibility and media exposure, right!? Well, as we go into 2018, I want to create more regular content on that theme specifically. So, my ask to you is... "HOW TO WRITE A BOOK THAT POPS"... Should this content be: 1. integrated into this podcast Copy That Pops along with the other great interviews and quick tips we already do? 2. live as its own unique show, say called, "Write a Book That Pops" or something? 3. both! (repurpose the same content on both the current show and a new, specific show) ?? I need to know your thoughts!   FEEDBACK REQUEST Please hit me up on social and let me know if you think #1, #2, or #3 is the best path and why! :) You can find me on FB, IG, and TW at @LaptopLaura • facebook.com/laptoplaura • instagram.com/laptoplaura • twitter.com/laptoplaura  And also on FB and IG at @CopyThatPops • facebook.com/copythatpops  • instagram.com/copythatpops  C'mon ovah and lemme know, yo! :)   Then, feel free to check out past Copy That Pops podcast episodes you've missed! CopyThatPops.com/podcast houses them ALL!  Plus, on my site you'll also find link outs to tons more resources to help you with everything around copy, psychology, and non-fiction book writing. Happy New Year!      

Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High Voltage SEO! A few exciting highlights include: - We made it to Episode 100! Thank you to all you listeners! - A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of it! - Find out how and where Andy and I met...three guesses, go! - What makes good SEO copywriting? - Learn how to do great keyword research - Does how you structure your page matter for SEO? - What's the "rough and dirty" approach?? *raises eyebrow* - What's the scientific approach? - Why does Andy say, "Title Tags - no click - no traffic!"? Check out the video interview all about SEO! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Visit Andy's amazing company High Voltage SEO SEO Expert Guest: Previously overseeing one of Australia’s leading Digital Marketing teams, Andrew brings over a decade of online marketing experience to his role at High Voltage SEO. It’s his job to discover your SEO opportunity, work with you to ensure it meets your business goals and deliver you outstanding results over the course of your campaign. As well as managing teams, Andrew has significant hands on SEO experience as well as display advertising, Google Analytics, ROI tracking, UI optimization and is Adwords qualified. He holds a Bachelor in Advertising & Communications and a Grad Cert in Business Administration. Great Quotes: “We manage to operate virtually 24-7.” – Andy Steven “We just do SEO all day every day because we love it.” – Andy Steven “Keyword research is a super important part.” – Andy Steven “Each page that you’re trying to rank in Google typically needs to be about one thing.” – Andy Steven “You want to put more effort into testing various page titles for the best results over time.” – Andy Steven “Keeping the content fresh is important.” – Andy Steven “Google likes fresh content; people like fresh content.” – Andy Steven Links to Mentions in This Podcast Episode: This show on iTunes - please leave a review! Facebook group all about writing best selling books! Interview with Marcus Meurer of DNX Global (while in Greece!) Sustainable Living Podcast Check out Episode 094 on The Psychology of Snippet Text   Read More: Full Shownotes for 100: How to Write Copy That Pops in Google with SEO Expert Andy Steven

Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar. A few exciting highlights include: -Reminder of who I am and my background! - Update on my blog! - A quick gruesome tale on grammar Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out the transcript here: Hiya! Welcome to Copy That Pops! I’m LaptopLaura, your hostess with the mostest. If you are new to the show, a quick background on me is that I’m a tall Math & Psychology teacher turned serial entrepreneur. These days I’m a podcast launch and best-selling book launch strategist. I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books! In fact, a student in my free Facebook Group and course is going live TODAY as I record this! His name is Alex Berger and his book is called: Practical Curiosity: The Guide to Life, Love & Travel As I record this (on Monday Nov 6th 2017)  it is #1 in his first category and #4 and #7 in his other two...those numbers are dropping (in a great way) so by the end of the day I expect #1 in all three categories in the US as well as in other countries! Let’s see if Alex can beat my best success story to date, Akbar Sheikh who hit #1 in 6 countries! Go Alex! If you want to grab his book no matter when you listen to this, head to copythatpops.com/alex And if you want to pop into the free Best-Selling Author Posse on FB, head to copythatpops.com/facebook. It will redirect you to the Facebook group. Can’t wait to meet you in there! ---- Okay, so the topic of today’s podcast is a Quick Grammar Tip...and I have a very treacherous story to tell you … it’s a bit gruesome, so hold on to your hats! ... But first, a quick shout out to another tool made ONLY to benefit YOU! I’ve been taking my blog very seriously again -- only fitting since I’m a nerd for writing! -- so I want to invite you to head to CopyThatPops.com/blog and check it out if you have not yet. Some recent articles to help you include: - How Long Will It Take to Write My Book? — How much should I write every day? - How to Write a Book: 5 Crystal Clear Steps to Show Off Your Expertise WITHOUT Giving Up Halfway Through - How to Format a Book for Amazon Book Publishing: Kindle Format, CreateSpace, and More - Book Cover Design Tips: How to make a book cover even if you’re not a designer Some titles may change slightly over time because I am really playing with the keywords for long-term SEO (search engine optimization) growth! That’s the topic of next week’s podcast and you do NOT want to miss it...a special presentation from Andy Steven of High Voltage SEO. That episode boasts detailed specifics of what you can do to optimize your website and an amazing Aussie accent. So, look out for episode 099 coming next Tuesday! And if any of those articles call your name, head over to CopyThatPops.com/blog -- so many people are telling me the blogs are more like legit books or mini courses and super helpful. I hope you find the same! --- Well then, back to our Quick Grammar Tip and that Halloween-like story… As this episode goes live on Tuesday the 7th, I am flying from San Diego to NYC to see friends old and new including my friend since 7th grade Laura Eidlitz who has a PhD in Psychology, Victor Adefuye (who was on this podcast way back in episode 23...it’s a very popular one called Managing Psychology, Emotion, & Ego for Success with Victor Adefuye. And you can find it at CopyThatPops.com/023), and Jess Lindgren who is both the creator of GalFriday612 and the Executive Assistant to the one and only Pat Flynn. It is with this last friend Jess, that this episode today is partly inspired. Last month she was in town for several events -- she lives in Minnesota right now -- and we got together for bagels and coffee in downtown San Diego before the Pat Flynn mastermind meeting. As we talked, we realized we are both nerds for great writing and made jokes about poor grammar use as only nerd would. But no laughing matter is my story… It takes place back in the year 1885. This was long before cell phones, computers, and -- crap wait -- typewriters were around but not widely used...okay, so …Back in 1885 there lived a very peculiar family of 3 generations in an isolated farm house. What made them especially odd was they never spoke aloud to each other and would only scribble handwritten notes. They lived such a routine life that not much communication was really needed and they got along well enough. The other thing was that the son in the family, Lurch, he was an adult but had a child-like mind and took everything very literally but without question. His mother Bertha didn’t mind that one bit because it kept things working smoothly without conflict. Well, one dark and stormy night, Bertha was in the kitchen toiling over pots and pans to prepare supper. She saw Lurch walk by and motioned for him to come hither. She quickly scribbled a note with just four words on it and nodded her head toward the stairs. Lurch looked at the note bewildered but without question, turned and walked up the steps to where his Grandmother lay resting. Bertha, consumed in cooking and distracted by the wind and rain outside didn’t hear the screaming of her mother. A few minutes later Lurch returned with blood around his mouth and streaked across his chest, holding bits of body parts from his slain grandmother. Bertha screamed in shock, disgust, and fury. “What have you done!?” she shouted uncharacteristically breaking her usual silence. Lurch, confused, pulled out the slip of paper and held it out, “Time to eat Grandma” it read… But, it was missing a comma after the word eat! Bertha learned the hard way that very night just how important punctuation is. Good grammar saves lives. --- Well, with this gruesome and sad but most likely true story, I want to commend you for listening to this podcast and searching for more insight on improving your writing. It’s more important than you may think. See you next week when we’ll find more ways to write copy that pops (and is found by search engines!)...    Read More: Shownotes for 098: Quick Gruesome Grammar Tip Story

Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes! A few exciting highlights include: - How to think about engaging your reader and listener in just the first few words of your short copy. - Meta descriptions: what they are, how to update them, and ways to leverage their effectiveness keeping psychology in mind. - How to use a free plugin to improve your meta data, snippet text copy, and more! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! The Psychology of Snippet Text: Here are the (loose) transcripts from this episode, in case you'd like to read as you listen or see the images referenced during the show: Welcome to Copy That Pops!...I’m your host LaptopLaura. And lately we’ve had some great but LONG interviews with a heavy focus on book writing. I wanted to share a short episode with you around psychology of a spot with very short writing.. And that is a ‘snippet’ or ‘preview’ text. We’ll look at two examples to demonstrate...but keep this in mind for any spot where just a short bit of text is displayed…. Two examples: 1. Episode description in itunes for podcasts 2. Meta description / snippet text for blog posts Install Yoast SEO plugin (free version) Let’s you see -- when you scroll down on a post -- a ‘snippet preview’ or what ppl will see when your post shows up in google search You can put in a focus keyword and see an analysis of how that post is doing SEO-wise Here’s a screenshot of what a recent podcast episode post looked like with the Yoast plugin … this is episode 88 with Marc Mawhinney called “Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney” Some good things it tells me are… [Laura reads from some of the green items in the photo below] Some bad things I can improve are… [Laura reads some items in red and orange from the photo below] So, before making any changes to the post, i just added a keyword of “coaching”...that’s a bit too broad for great SEO, but I’m going to use it in this example because it’s a keyword that showed up in the title already.   Now, it gives me even more advice for how to improve like: The big one for our purposes on this show today is “No meta description has been specified. Search engines will display copy from the page instead.” So, right now it reads: “Story: 10 seconds left in the game…” This isn’t terrible, but the keyword “coaching” doesn’t appear...and maybe we don’t want “Story:” to be in that... So, let’s change the meta description to Now I’m getting more green lights showing that things are more optimized for search engines. Plus, I tried to write the meta description in a way that would attract readers to want to click on the post to read more and listen to the show. Keep in mind both bots for search engines and humans for being enticing! If you want to learn even MORE about SEO...keep your eye out for an upcoming, in depth episode with Andrew Steven of High Voltage SEO.  Where I know 20%, he knows 100%! We are brewing up a podcast with screenshare and tangible examples you don’t want to miss!   Links to Mentions in This Podcast Episode: Copywriting for Podcasters Yoast SEO Plugin Marc Mawhinney Interview   Read More: Shownotes for The Psychology of Snippet Text Copy [Quick Tip]

Laura Petersen (a.k.a. LaptopLaura) is the founder of Copy That Pops, a podcast host and an International #1 Amazon Best-Selling Author. She’s obsessed with online biz, podcasts, and helping others achieve their online business goals!

Laura Petersen is a digital nomad, a podcaster, and author. Laura is the host of Copy That Pops, a podcast about Writing and Growing Your Audience for your brand and business.  Her book, "How To Grow Your Podcast Brand and Business With Compelling Company" became a number one international amazon best-selling author in less than eight weeks. Website: http://copythatpops.com/ Twitter: @laptoplaura  

Becoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats? Yep! Those are just a few topics that Tom and I discuss in this dynamic and entertaining episode! Plus…Tom has a special place on literally every episode of Copy That Pops! Whaaaaat? Tune in to find out where! A few exciting highlights include:– Music Producer turned Best-Selling Author! Tom reveals how he hit bestseller on Amazon and shares his advice for new business book authors. – Considering a one-way trip to work abroad as a digital nomad? Tom Camp is living in Thailand and has helpful advice. – How to write a best selling book in 8 weeks or less and self publish it without stress. – What is a Kindle publishing bestseller? And tips to write a bestselling book from Tom and Laura. – Find out what it’s like in my Amazon best-seller course (now called Biz Book Secrets Masterclass, which lays out how to write, selfpublish, and market a bestseller on Amazon in under 8 weeks) from someone who just went through it with huge wins. – Keep leaving me feedback and let me know what you think of the show and you may hear a shoutout from me in a future episode! [Even if they aren’t nice…haha]. Take Action Now! Read how to improve your copy, if you’re a podcaster.  #1 Amazon Best-Selling Book Take the FREE 5-Day Training for How to Hit #1 Best-Seller on Amazon WITHOUT Experience or Ad Budget Check out Tom’s #1 best-selling book: The Gain Changer: A Foundation To A Better Mix Guest: Tom Camp has been recording since the days of 4-track tape machines. Obsessed with music, Tom has been a recording artist, producer, mix engineer, and even co-hosts Recording Studio Podcast. To say that he is dedicated to music is an understatement. “I understand the significance of your music, your recordings, and your art. It has always been my belief that when the world gives you a gift, that it is your responsibility to give that gift back to the world. Music is your gift and I want to help you share it.” As a result of taking Biz Book Secrets, my Amazon Best-Seller book courseon how to write a great nonfiction book in his niche, Tom can now add International #1 Best-Selling Author to his profile and biography. Watch This Podcast Episode Via Video with Best-Selling Author, Tom Camp! Great Quotes: “That’s what is so beautiful about the time period that we live in!  You can create meaningful relationships with people through the connection of the internet!” – Tom Camp “When you love doing something it’s really hard to charge for it and to charge accordingly.” – Tom Camp “Everything seems like it can be a great opportunity. I think everything does have the potential to be a great opportunity, but there comes a point where you have to focus and make sure that everything you’re doing falls under that umbrella [your primary goal].” – Tom Camp “For anyone that’s writing a self-help book think about what you could’ve used, where you were lost, and what is that big thing that you could give yourself back then if you had a time machine.” – Tom Camp “If you invest enough in them they will care enough to invest in you. I never had to ask anybody to check out my music because I already built up a personal relationship with my audience. By the time I would even think to ask they had already done it.” – Tom Camp “If you invest enough in them, they will care enough to invest in you.” – Tom Camp “It was a big lesson to see the power of personal investment.” – Tom Camp “Audio is magic.” – Tom Camp “Artists are 10% ego; 90% insecure.” – Tom Camp “Give to the audience; serve them first.” – Tom Camp “You have to try and fail at every single thing you do.” – Tom Camp “Niche down as far as you possibly can.” – Tom Camp “Get the course and just do it; don’t waste time.” – Tom Camp “You have to start somewhere; one step at a time.” – Tom Camp “You win or you learn.” – Laura Petersen Links to Things Mentioned in This Podcast Episode with a New Best-Selling Author: Check out Tom’s website if you need music, audio work, or a website built: Tom Camp Media. Follow Tom’s Thailand journey! Think & Grow Rich by Napoleon Hill Four Hour Work Week by Tim Ferriss Check out my Free Facebook group helping people with their future best-selling authors! Tom’s Digital Recording School My conversation with Melissa Sue Tucker! Interviews with John Lee Dumas #1 and John Lee Dumas #2 (a.k.a. JLD) JLD’s Mastery Journal (what I shipped to Tom in Thailand that helped him stay focused while writing his Amazon best-selling book) Interview with International Best-Seller and 2 Comma Club winner Akbar Sheikh Amazon KDP = Kindle Direct Publishing Bryan Harris’s Rapid List Building Course   Read More: Shownotes for #1 International Best-Selling Author and 'Gain Changing' Takeaways with Tom Camp

Our Guest:   Laura Petersen is the founder of Podtent Marketing, a company that helps mid-sized businesses with a high-touch, done-for-you service to launch a podcast and power a content marketing strategy. Her own podcast is called Copy That Pops and she is the author of the #1 Amazon Best-Selling book Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy which is available on Amazon. Now she is currently working on a course to help solopreneurs and entrepreneurs with small teams to earn the “#1 Amazon Best-Seller” title without the need for an email list or marketing budget. The course is due out by 5/19/17! Story:   From starting off her career as a teacher to finding her love of podcasting and writing, today we have our guest Laura Petersen.   A few highlights of what you will hear:   Laura’s journey from where she started. Traveling around the world. Her first company that didn't work out, a balloon animal company. Rich Dad Poor Dad by Robert Kiyosaki. Her career as a teacher in high school. How she started her tutoring company. How she hit Amazon Best Seller on her book. First steps to take in order to start a podcast. Starting her own company, Podtent Marketing.   Impactful Quotes from Laura:   “I love doing fun good stuff with like minded people to sum myself up.”   “I knew from then I wanted to travel around the world, start businesses, own real estate and all of this stuff.”   “We didn't get very far because every time we had a team meeting, I would be the only one who had their homework done.”   “For every single school break that there ever was, I was on the first plane out of the country the second I would get out of school.”   “I got really interested in podcasting as a listener, and then on the back end helping him.”   “We didn't put any money on marketing or advertising, so as clients just came in we would start accepting them and hiring other people to help us with the work load.”   “As you are going through the process of writing it why not start promoting it even before its live.” Featured Quote:   “You are the average of the 5 people that you spend the most time with.” Connect with Laura!   Copy That Pops Facebook: @LaptopLaura – facebook.com/LaptopLaura Twitter: @LaptopLaura — twitter.com/LaptopLaura Instagram: @LaptopLaura — instagram.com/LaptopLaura Snapchat: @LaptopLaura — snapchat.com/add/LaptopLaura LinkedIn: @LauraPetersen – linkedin.com/in/laurapetersen Facebook: @CopyThatPops – facebook.com/CopyThatPops Amazon Best Seller Course   Start now!   Ready to take your business and lifestyle to the next level in college? Grab your seat in our Entrepreneur Accelerator Program: College Edition. Connect with us! Sabah Ali and Dan Tieman. Our Snapchats: @Sabahh14 & @Tieman - Snap us!

I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than Thanksgiving!   Also, I have an update on my book which will be released on Amazon and how you can receive a FREE copy! Shownotes for Happy Thanksgiving + Book Update

I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics! What is Copy That Pops? Who is Laura Petersen? Why 88% of businesses are unhappy with their conversion rates. Take Action! Text EPISODE0 to 44222 to give feedback to Laura and get your free gift, the top 33 list building gurus you should follow and copy.  Read More:Shownotes for Welcome to Copy That Pops!