Podcasts about pr why

Where to focus your marketing efforts (and what's not required in the first few years) Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that's just Monday. But here's the thing: you don't have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus. In true no-fluff fashion, this short, sharp episode breaks down which channels matter when, why owned platforms should always come first, and what to skip completely (looking at you, dodgy SEO agencies). If you've been feeling the pressure to show up everywhere but aren't sure what's actually moving the needle, this is your sign to stop, reassess, and get strategic.

This one's for anyone who's ever had to manage a message—or rethink one. In this episode, Whitney Lee sits down with Ryan McCormick, co-founder of Goldman McCormick PR, for a conversation that challenges the typical PR playbook.From navigating high-stakes situations to balancing authenticity with strategy, Ryan shares hard-earned insights from his journey through the ever-evolving world of public relations. They touch on the ethical tightrope of mixing business with beliefs, the real meaning of “trusted advisor,” and why some moments in PR can truly change lives.Tune in to hear:• A behind-the-scenes look at crisis PR• Why authenticity matters more than ever• How to lead clients through chaos without losing your coolYou'll walk away thinking a little deeper about what PR really means and what it can do when done right.-------Connect with Ryan on LinkedInGoldman McCormick PR Website Connect with Whitney on LinkedInConnect with Whitney on Instagram True Story PR Website

Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You'll Learn in This Episode:✅ The biggest mistakes businesses make when investing in PR✅ Why a strong brand identity is crucial before launching PR efforts✅ How to tell if your company has newsworthy content✅ The role of operational readiness in PR success✅ Why PR isn't just about media hits—it's about long-term impactResources & Links:Connect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story Website TheWhitneyLee.com

✅ THURSDAY'S FOCUS: - Why de-influencers could be a threat to your PR campaigns - What the latest computer games industry trends can teach us about PR - Why conferences may provide more opportunities for work The Public Relations Podcast - Listen to the show Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: How the pandemic impacted media relations Why it is detrimental to think of media relations as transactional Why it is crucial to build personal connections in PR Why you need to be of service to your media connections to maintain relationships How to get started building media relations in today's environment Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: What makes wine PR different from PR work in other industries How to get a job in wine PR Why education is absolutely crucial for working in the wine industry How wines are scored and what that means for distribution Why you need to be deeply interested in wine if you want to get into the industry Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/ WSET Resources: https://www.wsetglobal.com/

Hey you wild women! In today's world of instant communication and viral trends, now is the perfect time to leverage the power of PR and make your brand shine brighter than ever before. It's all about shaping how people see you, building a solid brand image, and getting your message across to the right audience. But here's the thing: PR is often misunderstood. Today I'm setting the record straight and busting the top 8 myths about public relations. Let's dive in and clear things up!  In this episode, you will learn about: The fundamental differences between PR & advertising Being transparent and building trust with journalists How to implement multi-channel approach to PR Why you don't need to hire an expensive agency Why the best publicity is still free ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée Warren @renee_warren @we.wild.women www.wewildwomen.com Mentions My VIP Day  

Are you a business owner looking for ways to give your business an edge over the competition? Have you been looking for ways to grow your business, to attract more customers, and to generate more revenue? Then this week's podcast episode is for you. Jason Mudd, CEO and Managing Partner of Axia Public Relations, shares insights about how public relations can help your business be more successful. The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America's most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America's Best PR Agencies. Jason is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. Be sure to take notes as Jason shares: Why public relations is the best way to build a strong brand and a great reputation That most people don't know what PR is and when they try to do PR, they do it wrong Why having a sales approach or sales mentality in your public relations is not effective Why it's important to understand who your client is, what they do, and what they need in order to create successful PR campaigns Why local PR can lead to more business growth and success than national PR Why it's important in your public relations to make it about your audience and not you or your business Get motivated to get your business on the path to success with Jason's wisdom and advice - let's get hacking! Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

Today I'm chatting with Remi all about increasing visibility and brand awareness through Search Engine Optimisation (SEO).   We dive into: Where to start with SEO What keyword research you should be adding to your website How podcasting can help with your digital PR Why starting with a blog is the best first step How to measure SEO success     About Remi Remi Audette is a former corporate SEO lead turned agency owner who is passionate about empowering SMEs to take control of their SEO. Her passion for search engine optimisation (SEO) stemmed from her career working for major Australian brands like Officeworks, Kmart and Telstra.   As an award-nominated search professional, Remi has seen the positive impact a holistic SEO strategy can have on a business first-hand and has helped numerous small to medium businesses across Australia in the hospitality, FMCG, retail, health and wellness, education and professional services sectors (just to name a few) to increase their online visibility through SEO practices.   Check out Remi's SEO Sunday Sessions Hack Your Own PR with Odette Look in to SEO Minion   Connecting With Our Guest   Connect with Remi on Instagram @sundaybestdigital Remi's website: https://www.sundaybestdigital.com.au/     Connect with Nicole on Instagram @theartisansolutions  Nicole's website: https://theartisans.com.au/   Join the Take Control with Nicole Facebook Group here: https://www.facebook.com/groups/810652689407180   Join The Waitlist for the Member's Lounge here: https://academy.theartisans.com.au/members-lounge   For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-104/   This podcast is produced by Good Chat Media

Today's episode explores an exclusive series pitched by a publicist and written by our guest. This obviously piqued our interest, and we're certain it'll pique yours as well. In this episode, we further explore entertainment journalism and PR, and walk away with an expanded view of just how vast, expansive, and interesting the PR industry is as a whole. In this episode, you'll learn... -When and how pitching an exclusive series works -What the ins and outs are of entertainment PR -Why every little detail in your communication matters Our guest is: Liz Shannon Miller, a Los Angeles-based writer, and editor. She's currently a senior entertainment editor at Consequence, and her work has also been published by Vulture, Variety, The Los Angeles Times, Collider, The AV Club, IGN, Paste, The Verge, Thought Catalog, and more. She is also a produced playwright, an occasional podcaster, and a repository of "X-Files" trivia. Things we talked about… Liz's Exclusive Series of Westworld's composer, Ramin Djawadi

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run. Topics We Discuss in this Episode:Why you should invest in compounded organic trafficThe harsh realities of social media to your PR effortsMaximizing ROIs by playing the long-term game of PR Why you should connect with freelance writers and contributorsThe main reason why journalists will refer to small business foundersLeveraging your message to the world through your pitch  Resources Mentioned:Connect with Gloria Chou on LinkedIn:https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

In This Episode…Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses the pivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer's attention is absolutely critical. Key Takeaways:· The importance of storytelling in PR· Why speed is important in the broadcast news industry· How PR agencies can help their clients get more recognition in the mainstream media· The best way to get clients is by results· The importance of having a small, concise team when pitching· The importance of great storytelling and collaboration when creating a video Episode Timeline· 01:03 - Are you a coffee or tea drinker?· 01:31 - Can you summarize your expertise?· 02:53 - As a broadcaster, what do PR pros miss when telling a story?· 05:57 - What do PR pros need to understand about telling a story?· 10:19 - How do PR agencies craft the best stories to get more clients?· 12:38 - Is it better to be short and concise when pitching clients?· 14:35 - Should you craft a story when creating strategies?· 16:57 - How do PR pros get better at storytelling?· 18:24 - How do you create an engaging video?· 21:22 - Should you sometimes scrap a video because it's not good?· 22:46 - Is a smaller team better than a bigger team for collaboration?· 23:42 - Fun question: What's your favorite golf course?· 24:44 - Where can people find you online?· 24:59 - Final thoughtsOur Guest Today:● Andrew Ellison was our guest today. Subscribe and Leave a 5 Star Review: https://pod.link/1496390646Contact Us!● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

I know you're already creating a ton of content between social media posts, blog posts, things you're talking to people about, things you're putting on your website, etc. In this week's episode I dive into how these are things that you can use when you don't know what to pitch next. We all know that repurposing content is something to do when it comes to social media or your other marketing material, so I just want to take that one step farther and open your eyes to how you can also use it for your PR!   Listen in to hear more about how you can create your next media pitch from content you've already created. “You already have the actual content written so you can actually take sentences from your social media caption or from your blog post and use those to back up the information in your pitch or to back up your pitch angle.”   In this episode you will hear -How to repurpose your Instagram content for PR -Why it's important to discover what topics resonate with your audience -How repurposing content boosts your credibility -Ways to figure out the theme of your content without a strategy already in place -How to find your next pitch angle- from content you've already created     I would love to hear how this helped you! Comment on this episode's Instagram post and share who you're going to pitch next. If you have any other tips or ideas leave a comment under the post for this episode on our Instagram page @quotablemediaco or shoot me a DM. You can also connect with us at our Quotable Magazine Instagram account @quotablemagazine   For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.   Want to contribute to Quotable Magazine? Email your article to magazine@quotablemediaco.com and we'll see if we can get it in the next print issue, and we can definitely get it up online!    If you're interested in advertising in an upcoming issue and getting your brand in front of our highly targeted audience of female founders and women business leaders, while supporting a publication with a mission like ours, email  magazine@quotablemediaco.com with ‘sponsorship' in the subject line and we'll send you more details!    JOIN ME for a virtual coffee chat for female founders this Friday, nov 18th, at 9am est. RSVP on eventbrite to get the link to join. I'll put the details in the show notes. 

Rossalvi Marte founder and CEO of Marte and Co, a New York Marketing and Business Consulting agency for both premium service and product based companies, as well as B2B companies. Marte and Co. offers one agency for multiple business needs, everything from branding all the way to marketing and sales. Rossalvi uses her unique background from growing up in the Dominican Republic and studying business in New York, to bring the best results to her clients. In this episode you will hear: -How Rossalvi started a business branding, marketing, and sales agency -Why Branding is important for PR -Why standard operating procedures are important -The power of delegating -How to own the CEO mindset Connect with Rossalvi: https://rossalvimarte.com https://instagram.com/rossalvimarte https://www.facebook.com/rossalvimarte https://www.linkedin.com/in/rossalvimarte   If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast

Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and public relations plans, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns. Leslie has more than 25 years of leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client's business and their challenges. She believes that having a greater understanding of her clients businesses leads to more innovative and successful campaigns. What you'll learn about in this episode: How Leslie's career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategies for business Why there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal website What steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating traffic Why recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticed Why it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategies Why your PR strategies should be centered around getting to the point and starting a conversation with your audience How to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you're trying to reach is important Leslie shares how she and her team help their clients, using some of their zoo clients as examples How to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PR Why public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategies take off Resources: Website: www.ewbullock.com LinkedIn: www.linkedin.com/in/lesliemichenerperino/ LinkedIn: www.linkedin.com/company/e-w–bullock-associates/ Facebook: www.facebook.com/EWBullock Twitter: @EWBullock

“Our brains are wired for stories.” – Jane Tabachnick Today's featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a “media darling” and more!!!   Key Thing's You'll Learn: What PR is. How Jane got started in PR The 2 Major Mistakes People Make When doing PR Why you must repurpose your press assets. The number of content pieces that Jane created from one interview. The best time to pitch an influencer. How to become a media darling.   Jane's Site: https://janetabachnick.com/ Jane's Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5   The opening track of this episode is titled “Light Wind” by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind   You May Also Like… Ep. 333 – “How to Grow Your Social Media Influence” with Catherine Saykaly-Stevens (@CatherineNetWeb): https://www.goingnorthpodcast.com/ep-333-how-to-grow-your-social-media-influence-with-catherine-saykaly-stevens-catherinenetweb/   277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/   216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/   SelfieCast #2 – “3 Ways to Uncover Content” with Dominique Brightmon (@DomBrightmon): https://www.goingnorthpodcast.com/selfiecast-2-3-ways-to-uncover-content-with-dominique-brightmon-dombrightmon/   Ep. 350 – “Stay on Track Tips” with Dr. Ro (@everythingro): https://www.goingnorthpodcast.com/ep-350-stay-on-track-tips-with-dr-ro-everythingro/   Ep. 293.5 (Host 2 Host Special) – “Foster Care System Survivor to Inspirational Thriver” with Loren Michaels Harris (@LorenListens2U): https://www.goingnorthpodcast.com/ep-2935-host-2-host-special-foster-care-system-survivor-to-inspirational-thriver-with-loren-michaels-harris-lorenlistens2u/   Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/   Ep. 331 – “The New MBA” with David Schloss (@Schlossy): https://www.goingnorthpodcast.com/ep-331-the-new-mba-with-david-schloss-schlossy/   237 – “The Gift of Struggle” with Bobby Herrera (@BobbyHerreraPG): https://www.goingnorthpodcast.com/237-the-gift-of-struggle-with-bobby-herrera-bobbyherrerapg/   Ep. 340 – “A Single Light” with Tosca Lee (@ToscaLee): https://www.goingnorthpodcast.com/ep-340-a-single-light-with-tosca-lee-toscalee/   Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/   34 - "Life & The Sunday Series" with Mark Brodinsky (@markbrodinsky): https://www.goingnorthpodcast.com/34-life-the-sunday-series-with-mark-brodinsky-markbrodinsky/   98 - "It Takes 10 Years to Be an Overnight Success" with Pamela Hilliard Owens (@YB2C_System): https://www.goingnorthpodcast.com/98-it-takes-10-years-to-be-an-overnight-success-with-pamela-hilliard-owens-yb2c_system/   147 - "The Connector's Advantage" with Michelle Tillis Lederman (@mtlederman): https://www.goingnorthpodcast.com/147-the-connectors-advantage-with-michelle-tillis-lederman-mtlederman/   Ep. 387 – “How to Demolish Imposter Syndrome & Create an Online Course” with Mark Kumar (@mark2kumar): https://www.goingnorthpodcast.com/ep-387-how-to/

“Our brains are wired for stories.” – Jane Tabachnick Today's featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a “media darling” and more!!!   Key Thing's You'll Learn: What PR is. How Jane got started in PR The 2 Major Mistakes People Make When doing PR Why you must repurpose your press assets. The number of content pieces that Jane created from one interview. The best time to pitch an influencer. How to become a media darling.   Jane's Site: https://janetabachnick.com/ Jane's Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5   The opening track of this episode is titled “Light Wind” by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind   You May Also Like… Ep. 333 – “How to Grow Your Social Media Influence” with Catherine Saykaly-Stevens (@CatherineNetWeb): https://www.goingnorthpodcast.com/ep-333-how-to-grow-your-social-media-influence-with-catherine-saykaly-stevens-catherinenetweb/   277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/   216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/   SelfieCast #2 – “3 Ways to Uncover Content” with Dominique Brightmon (@DomBrightmon): https://www.goingnorthpodcast.com/selfiecast-2-3-ways-to-uncover-content-with-dominique-brightmon-dombrightmon/   Ep. 350 – “Stay on Track Tips” with Dr. Ro (@everythingro): https://www.goingnorthpodcast.com/ep-350-stay-on-track-tips-with-dr-ro-everythingro/   Ep. 293.5 (Host 2 Host Special) – “Foster Care System Survivor to Inspirational Thriver” with Loren Michaels Harris (@LorenListens2U): https://www.goingnorthpodcast.com/ep-2935-host-2-host-special-foster-care-system-survivor-to-inspirational-thriver-with-loren-michaels-harris-lorenlistens2u/   Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/   Ep. 331 – “The New MBA” with David Schloss (@Schlossy): https://www.goingnorthpodcast.com/ep-331-the-new-mba-with-david-schloss-schlossy/   237 – “The Gift of Struggle” with Bobby Herrera (@BobbyHerreraPG): https://www.goingnorthpodcast.com/237-the-gift-of-struggle-with-bobby-herrera-bobbyherrerapg/   Ep. 340 – “A Single Light” with Tosca Lee (@ToscaLee): https://www.goingnorthpodcast.com/ep-340-a-single-light-with-tosca-lee-toscalee/   Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/   34 - "Life & The Sunday Series" with Mark Brodinsky (@markbrodinsky): https://www.goingnorthpodcast.com/34-life-the-sunday-series-with-mark-brodinsky-markbrodinsky/   98 - "It Takes 10 Years to Be an Overnight Success" with Pamela Hilliard Owens (@YB2C_System): https://www.goingnorthpodcast.com/98-it-takes-10-years-to-be-an-overnight-success-with-pamela-hilliard-owens-yb2c_system/   147 - "The Connector's Advantage" with Michelle Tillis Lederman (@mtlederman): https://www.goingnorthpodcast.com/147-the-connectors-advantage-with-michelle-tillis-lederman-mtlederman/   Ep. 387 – “How to Demolish Imposter Syndrome & Create an Online Course” with Mark Kumar (@mark2kumar): https://www.goingnorthpodcast.com/ep-387-how-to/

New Bag Talk Session With Candace Rucker on Black Woman in Public Relations, Tech Industry, George Floyd & togetherness. The premise of Candace piece is “A Black Woman in PR: Why it’s Important to Have a CEO of Color,” where working under a CEO that’s part of the minority means and how that has encouraged the rest of the team to think more, do more and be more conscious of who they are and who they work with. With the queen's own insights, she is challenging other companies, agencies, etc to put similar practices in place. Check out: https://blavity.com/as-a-black-woman-in-public-relations-i-believe-ceos-of-color-are-vital?category1=opinion Visit: https://vsc.co --- Support this podcast: https://anchor.fm/terachantelle/support

JB:Today we welcome Paul Ross. Paul is an author, speaker, trainer, Maser Hypnotist, Master Practitioner of Neuro-linguistic Programming and amore!PR:I’m honored to be leading us on this journeyJB:How’d you get into sales?PR:I got into sales because I was a 29 year old virgin who couldn’t get a date. Couldn’t get a date ever!Had zero EQ(emotional intelligence) outside of facts, figures, graphs, charts. Challenging to communicate with people in a way that helps to communicate in sales context To communicate with people that connects with their emotions can be really challenging.Tried psychotherapy, read books, prayed and stumbled into a book about NLP Neuro Linguistic programming10 pages in, stop, and you go WOW, I must learn more!3-4 months to heal up my shame & bad mindset. Then applied the techniques and IT WORKED!First GF age of 29, realized he could teach other guysBecame a dating coach and began teaching students to get huge results, I found a family, here’s a picture of my wife and kids...this stuff is working for SALES!Getting a sale is like a  date - outreach, prospecting, qualify, create rapport, presentational, trial close and handle objectionsDating is harder because there is a lot more PERSONAL RejectionBeing a hypnotist the unconscious/subconscious mind is the seat where decisions are actually madeJB:So much to unpack from that and things like handling PERSONAL objections which is so profound in dating and can feel similar in salesPR:How I learned the power of not taking it personally;Had a student who wanted to take him to a restaurant and watch him go pickup women. Didn’t want to do it, but then he offered $10K in cash.The student goes beyond strike out and crashes and burns. Have you ever seen someone get beat down time and time again so you feel terrible? That was this guy!Head outside waiting for cab (pre-Uber) they were done, but found a nice lady on the street to try one last timeShe got pissed. She decides how she responds, we decide where we come fromPattern interrupt puts his arm out - she is a daughter, she is loved somewhere. Broke her down. In between sobbing, this had nothing to do with you. What made that possible - BROKE HER PATTERN- what was she expecting me to do?Fight backStay Angry (if you’re in rapport)Sneak away Didn’t make it about her or himself/ Switched the meaning of the whole event by interrupting patternRapport can wreck your sale if you do it at the write timeI did the unexpected, she was expecting me to fight back or just apologize and sneak away.  I did the unexpected and got a much different result.  If I can do that in that emotionally loaded situation, I can train anyone to overcome an objection in a much less tense situation.Coming from outside the field of sales. When you’re inside a particular field you have the benefits and advantages of knowing it.  But you also have the myopia of the narrow focus into a specific area. When you appeal to the subconscious mind of your prospect/client, they will do the majority of the work. Subtle Words That Sell: How to Get Your Prospects to Convince Themselves To BuyWhen you do it right, they talk themselves into buying.JB: How do you pattern interrupt and get into the subconscious?PR:Prospects want to get the work out of their way. Have you ever interviewed people?  It’s so mind numbing Destroying Objections- 5 techniquesThe OF Course Method-TO ME.  Of Course you do, otherwise you wouldn’t be in this business you’re consistently committed to everydayTake the objection, and the MEANING of that objection is WHY YOU SHOULD LISTEN Have you ever been in a situation where the more options you were presented with it made it more confusing? - Based on a hypnotic principle- Dr. Milton Erickson -revolutionized the world of hypnosis - died in 1980  Love Pattern Interrupts - helps make people susceptible to create a narrow window where you can lead them to a new possibility. Didn’t say WHAT or WHEN- left it vague and unclearWhatever you can get the prospect to imagine for themselves they will think of it as their own idea.  Be vague and make suggestions so the prospect starts to fill in the blanks for themselvesAs I’m leading you in this exploration of subconscious communication today - I’m not sure all the points at which you’ll stop to think WOW Paul has some fascinating things to share. But as that’s taking place I’m so honored to begin this journey of mentorship with me. Assuming they will continue learning from you. JB: What’s a pattern interrupt?PR: Stops their current thinking and allows you to reframe the meaning of their objection in the back of your headAll of this stuff applies to any field - this applies to so many people, LOVES to teach everybodyJB:Where do sellers leverage a pattern interrupt?PR: If the prospect doesn’t want to engage, answer questions. Worked across realtors, mortgage loan officers, Sales Engineers - you are the same guys I taught for years how to meet women and successfully employee your romantic stylings SE matches the software and benefits in front of a group of experts whose job it is to suss out whether it will meet their needs. Lots of time a Tech Hijacker who wants to poke holes in everything. “Before we begin this exploration of this suite of solutions. I want to acknowledge, I welcome questions, as long as you laugh at my jokes that’s absolutely fine.  If you are the type of person who wants to prove me wrong, I’m already promising I know I can be wrong.”Power of INOCULATION - inoculate your audience before they come up with objectionsBefore we dive into there are 3 possible responses(how do I get in front of them):Will sound like what you already knowMajority of it will make some senseSome of this will be totally off the walls and that’s where I want to get you excitedThe potential of bringing you results so far beyond what you’re enjoying today.Slowed down the pace of his speaking to create a more hypnotic responseIf you want to get into the power of subconscious suggestion, slow your voice down It’s in the pause where you find the power.JB: How do you learn to slow your speaking?PR:Why mirror people when I can lead them? Take the content out, change the tempo and the pace (to learn pacing) - Mary had a little lamb…..her fleece was……..white as snow…..Rich Bandler- mentor- take nonsense content and pace your voice so you are less focused on the words and can alter the tone and paceJB: What is NLP and how do you use it?PR: I am using it the whole time.  The suggestions are buried in the words.FIND YOURSELF, DISCOVER YOURSELF, ALLOW YOURSELF -- use these 3 phrases in your sales presentations/negotiations, your sales will explode. Do you ever just find yourself with your head in the refrigerator, hand on the door and you don’t remember what it is you’re looking for? What does it mean to FIND YOURSELF doing something -it happens outside of your conscious awareness/controlAs we’re having this discussion I don’t know at which point you might STOP and FIND YOURSELF MAKING A GREAT DECISIONClarity doesn't have to be powerful you can be vague and be successful in salesEverything I’ve learned came from my mom, blame it on her. JB: How do traditional, common teachings about mindset actually get in the way of your progress?PR:One of the limiting beliefs sales people have is they do OK with the mid-level clients, they just can’t close the big accounts. It’s very difficult to convince someone to do something when they have a million repetitions with themselves saying I can’t, can’t can’tNot a Napoleon Hill fan. More contrarian thinking as many people LOVE Napolean Hill. Who would lean on affirmations (I Close BIG DEALS!) but the subconscious mind wins over the conscious mind.When you go to create change:Difficult to change beliefs about your identity - to change I AM statements - easy to change people’s beliefs of what they can learn/acquireAlways stay in rapport with the unconscious mindWhen someone states a limiting belief take it away from being about them and more so a skill they can learnOpposed to I can I can I can, use….Up Until Now it was my experience that I didn't close the high ticket items→ more empowering statement because it opens the POSSIBILITY that you can succeedEasier to get someone to believe in the possibility they can changeAnd now I claim MY LEARNING OF MY SKILLS TO CLOSE MY BIG TICKET CLIENTSDifference between wanting & claiming?Ownership language; my, mine, etc. Add in some adjectivesI claim these skillsI claim My skillsI claim my AMAZING skills- creates a lot more power Make it about skills + ownership + adjectiveReflexively apply to the listener- take what they just said. Wow that’s a powerful belief you’ve learned to invest inWhat would it be like as you now open up to a mysterious new way of thinking?Being deliberately vague at the right time, adding in suggestions, use trance phrases to help drive the conversation.Watching a strawweight fight, ladies throwing many combinations - one of the best fights - If you just use one of these tools, when you use them in partnership with each other it becomes crazy powerful. In hypnosis we call this the Law of Compound Suggestion. JB:This is where I think we can get so much!PR:I have an ulterior motive, I want people to fall in love with the transformational power of language, structure consciousness, shape decisions and drive behavior.See people fall in love with themselves, close big deals, sales go up by 15-20-30%People on the subconscious level not to just talk to him more, but to fall in love with itThe brain is miraculous, much more beautiful and complicated than a computer.I think there is something magical going on between our earsJB:How do you help people bounce back from failure?PR:Surrender and Embrace practiceAffirmations:I surrender my right to envy,  despair, self punishment and demanding the world provide meAnd embrace my practice of joy, appreciation and ability to learn any skills I needSurrender my right to spite the success of others, embrace my right ot learning from themI am blessed to have my challenges in my life, joyously, courageously, creatively face the challenges in my life and conquerJB:Talk to me about your daily routinesPR:I practice happiness for the success of others! Metta meditation from BuddhismWhen you are grateful for other people’s success it’s the completion/multiplication of your own gratitude for what you haveEnvy multiplies your lack or what you miss out on Envy implies a belief that you can’t do/have somethingPurge myself of subtle self punishmentObvious positions, anger, jealousy we can deal with , the subtle ones have power because we don’t see themIf you have an ego problem like me, have cats because they will show you that you don’t matterJB:Talk to me about meditation practicePR:2500 year old Buddhist practice called Vipassana, essentially mindfulnessFocusSensory clarity- acutely aware of everything going onEquanimity - non interference with the flow of the experienceSelf is not a thing, an ever arising set of experiences.  It can be very liberating especially when suffering. So much pain and grief upon the passing of his mother, allow the grief to grip my body, feel it through every part of my body...after 30 minutes broke up into waves of energy.  Did I suffer? NO. Was in grief but not suffering. Went from grieving incapacitated to griveing in my lifeAs humans we aren’t taught to handle pain well. When we can walk side by side with pain and uncertainty. Biggest problems for people not fear of failure but the uncertainty. Unwillingness to move forward without certainty. JB:The power of meditation, mindset and subconscious is so powerful because sales is a life skill about engaging with people, engaging with yourself and building awareness that can take you forward. What does success mean to you?PR: The freedom to do what I love to do, teaching, and doing it in a way where I can have financial reward to choose to spend my money on experiences not things. It gives me the opportunity to play with the kind of people I want to play with. Finally for me, success is impact!Mom, I didn’t have children for myself, I had them for the world! www.SpeakerPaulRoss.comwww.PaulRossBook.com Paul@SpeakerPaulRoss.comI love hate mail! Send email with subject line: I HATE YOUhttps://www.facebook.com/speakerpaulross/Paul Ross on LinkedIn

In episode 12, Josh and I dive into the following ideas:- Josh's attempts to minimize lower back pain for long term progressive overload- the important of starting with lower weights and immaculate technique when looking to progress in compound movements - my new bench PR- Why are we both so weak in the bench press?- why Josh ditched Trifecta- Josh's transition to a 5-day split from a 6-day split - the value of single-leg movements for glute development - an update on my Smolov training program - convenient meals for physique improvement - why oatmeal is amazing for physique athletes - the flexibility of eggs in context of body recomposition dieting - how to auto-regulate your volume and recovery - what the bros are getting right - how to detect overtraining - drafting our favorite non-lifting exercise typesIf you're interested in coaching, send us an inquiry at ivry fitness.com.

Hosted by award-winning business coach, speaker and author, Sean Purcell, The Better Business Podcast is the show created to help small and medium business owners like you develop an entrepreneurial mindset, get clarity over your business direction, master the systems and processes needed to help you get ever more with ever less, and support you to create a business that can give you a better future.    This week on the show, Sean Purcell welcomes Alison Shadrack, the founder of Adia PR. Founded in November 2013, Adia PR has quickly become known as The PR Agency for Entrepreneurs. Alison created Adia off the back of solid experience, great connections and a love of PR. She has carefully put together an expert team of PR professionals dedicated to getting entrepreneurs noticed.  Adia works with clients in many different industry sectors and their clients are based throughout the UK and International too.  The one thing they have in common is the desire to stand out as disruptors or thought leaders in their industry.  Their product, service or idea is shaking up their sector in some shape or form and deserves greater exposure to ensure all of their target audience see it or hear about it. In the interview, we discuss how SMEs can use PR strategies to get out to their target audience. Alison also discusses a wide range of subjects including:     What PR is really about and how it can benefit SMEs The importance of telling stories and using others to spread your message  Why business owners should have their own personal brand What strategies SMEs can use to get started in PR Why businesses should enter awards and competitions     For more info on Sean head to:  https://sean-purcell.co.uk   For more info on ActionCOACH head to: https://colchester.actioncoach.co.uk   Find Sean on Facebook:  https://www.facebook.com/millennialssean/   Join ‘The Better Business Network' on Facebook: https://www.facbook.com/betterbusinessnetwork    Connect with Sean on Instagram: https://www.instagram.com/betterbusinesssean/   For more info on Adia PR head to: https://www.adiapr.co.uk/    Download Alison's Free Get Famous in 15 minutes guide here: https://www.adiapr.co.uk/campaigns/get-famous-in-15-minutes/   Enrol in Alison's Do It Yourself PR Course: https://www.howtodoyourownpr.co.uk/

In this episode, I share the lessons learned from running my first marathon. It was a marathon that wasn’t planned, but when I crossed the Strava-defined finish line at 3:14:58 I realized a dream of mine. This episode covers training tips and mindset tools to help you hit a PR. When is the best time to PR? Why is it important to tell people you are training for something? The formula for self-confidence. How can dreaming bigger can make something as daunting as a marathon seem more manageable? Why I wanted to run a marathon before I was scheduled to.   ----- If you like this podcast, check out the top three Down Dog Athletics Podcasts. 1. Ep 43 - Have an Alpha Mindset with Sam Tooley 2. Ep 3 - Live Better Co 3. "Retired at 34" - Eric Hinman is an IRONMAN athlete, investor, and entrepreneur  To catch every podcast, head over to www.downdogathletics.com and sign up for my newsletter for my weekly content round up. ----- Website - http://www.downdogathletics.com/ Blog – https://www.downdogathletics.com/blog Facebook - https://www.facebook.com/DownDogAthletics Instagram - https://www.instagram.com/downdogathletics/

  If you've been following me for any amount of time, you know how I feel about authority building.  It's critical.  If you're going to leave a legacy, you need to stand for something and let the world know that you are an expert. So, once you've nailed down your messaging, it's probably time to use PR.  Today, I've brought in an expert to give you advice on all things PR with a little bit of entrepreneurial and business advice sprinkled in - you're going to want to grab a pen and paper! My guest today, KJ Blattenbauer, is an award-winning publicist and author with nearly 25 years of experience helping entrepreneurs get more clicks, coverage, and collaborations. We're chatting about: Why your message matters Why building your authority matters Where to get free PR Why you don't necessarily need a publicist … and a lot more! Navigating the PR world can be tough - and super expensive.  Even if you're bringing in 7-8 figures +, you still don't want to waste money on PR that isn't effective.  So if you've been wondering how to tackle PR in your business, this one is for you!  There are so many amazing takeaways in this episode, you're probably going to need to listen to it more than once! If you're listening to this episode, take a screenshot and tag KJ and I on IG and let us know! Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It helps us get this show in front of more people - and that means more amazing content and takeaways for you! Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today! Mentioned on this podcast: HARO Grab KJ's book:  How to Be a Media Darling Where to find KJ: Website | Instagram Check out KJ's dresses (coming soon!) here! KJ’s photo credit: Alexa Vossler  

Today we are celebrating the one year anniversary of this podcast- and my birthday! One of my goal's last year was to start this podcast for my birthday and now it has been a year- it is hard to believe. It has been so much fun and I have enjoyed watching the listenership grow and really love reading the reviews. Please continue to leave reviews- that would be a great birthday gift! In celebration of the anniversary, I am recording a casual episode that is behind the scenes and answering some questions submitted through Instagram and my local Female Millennial Entrepreneur Facebook group. Many of you know that I am in PR and so I spend my days getting other people out in the spotlight and I don't usually do much of it myself. Well, today, I am! In this episode, you will hear: -How I got started in PR -Why and how I started the Female Millennial Entrepreneur Boston meet-ups and eventually this podcast -Answers to your PR questions like “What are some of the biggest misconceptions of PR?” Thanks so much for listening! If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneurs. You can find and connect with me @pollinapr and https://www.pollinapr.com/. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://www.pollinapr.com/podcast/.

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging. We talked about - 1. What is PR? Why it’s needed? 2. When should a SaaS do PR activities? 3. What are some examples of PR activities? 4. What are the three inexpensive PR strategies? Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/ Visit Sphoorti's website - https://sphoortific.com/

Oftentimes, when we talk about digital marketing with our clients and prospects—that is, principals of AEC firms and their teams—we see an immediate glaze go over the faces of the people in the room. Why? Because there is a widely held assumption within the AEC industry that digital cannot solve real business challenges like lead gen, driving sales, or recruiting top talent. Click Here for the Full Transcript While we agree that it is unlikely any of your prospective clients will send you an electronic check online as a way to engage your engineering services, we also know that digital strategies have been proven effective for reducing cost per acquisition, driving biz dev, and attracting highly qualified candidates for hard to fill senior-level positions within firms. We often hear complaints from within an organization that the leaders of the firm are slow to adopt digital marketing strategies because they don’t understand the technology. The reality is, most of the leaders in our industry are technically trained and operationally focused. They did not grow up in the digital age. Many of our clients are CEOs of architecture, engineering, and construction firms in their 50s, 60s, or older. They did not have the Internet when they were working their way up through the ranks, and they certainly didn’t have social media. But, they’re not old fashioned by any means. They simply need somebody to explain how any strategy—digital or not—is going to make a difference to the firm’s bottom line. It has been our experience that once we are able to make a tangible connection, they are not slow to adopt. It is actually quite the contrary. The very first time they see a lead come through their website as a result of a digital campaign, they are eager to do it again because it’s cheaper and it takes less time. Our goal for this episode is to share some tangible examples for how you and your team can use digital marketing strategies to advance your brand visibility, engage with an audience, influence buyers, and convert those buyers into leads that your business development or seller-doer team can connect with. We are going to share three real-world case studies where AEC firms used digital strategies to solve significant business challenges and drive ROI as a result. Our hope is that the ideas will help you and your team to start thinking about how digital marketing can play into your overarching goals and strategic initiatives. What You Will Learn: How a properly structured webinar series can accelerate lead gen while dramatically reducing cost and time of the traditional lunch and learn How digital strategies can provide similar benefits to PR Why organic visibility of social media content is dead and Facebook is the dominant ad platform for B2B audiences How radio was used to attract high-quality candidates for senior-level positions within an AEC firm Why you cannot have a successful digital media application run by people who do not understand your business Solving Lead Gen Challenges Challenge 1: the time and cost of providing clients and prospects with in-person “lunch and learns” Engineering firms, architectural firms, contractors, fire protection contractors, etc. often propose an educational “lunch and learn” session. In most applications, there’s someone within the firm who is tasked with preparing the materials, getting it approved for continuing education, and sent office to office seeking out potential clients. It is a time consuming and expensive process. Katie shares a detailed example of how one AEC firm decided to forgo the traditional, door-to-door lunch and learn, and allocate those dollars to an online webinar series instead. They invested $500 in ad spend, received registrations from 200 unique participants, and they recorded the webinar and repurposed it as an online tool. Challenge 2: sharing one project’s success as a tool to attract future work Are you leveraging the work you complete for one client into a successful digital lead gen campaign that attracts future work? Judy shares a detailed example from an AEC client who created a virtual fly-through tour of a recently completed, mixed-use facility, and now wants to leverage that work for greater lead gen to attract future work. The asset was converted into a strategic retargeting campaign so prospective clients could not only view the firm’s work but engage with it. The campaign generated 300,000 views, 610 individual clicks to view the virtual tour, and an inquiry from a firm who is developing a $100 million mixed-use project in Portland, Maine—that project is now being designed by the AEC client. Solving the Need to Recruit Top Talent If you’re like most AEC firms, you’re likely having a hard time filling your senior positions in the firm. Katie shares an example of a firm that needed to attract talented candidates with specialized knowledge. The company had already worn out all the traditional methods like recruiters, online job posting boards, and other tools, but at the end of the day, the team landed on radio as the idea strategy. Radio works because the ideal candidates (superintendents) are always in their trucks in the morning and in the afternoon going to and from the job site. The campaign resulted in several high-quality candidates applying for open positions, and the company hired two of them. Katie shares the full story within the episode. About Judy Sparks Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since 1993, specializing in the AEC industry. Judy is a true expert in AEC marketing and has a proven record of success across her 25 years in the field. About Katie Cash Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.

When I met Sabina at a Tracy Matthews’ live event, her enthusiasm and energy exploded from the stage. Sabina’s combined her exuberant and gracious personality with her PR “know-how” to help you learn how to seek media exposure - and not be terrified of PR! I invited Sabina to share some mindset tips and what to do to get started when it comes to putting yourself out there with PR. Tune in to listen to how Sabina makes appearing in the media comfortable and not scary.   More about Sabina Hitchen: Sabina Hitchen is the founder of Press for Success: PR Prep School and also heads up her own website, SabinaKnows.com. It’s on these platforms that she teaches small business owners and entrepreneurs how to get publicity for their businesses effectively, efficiently, and confidently. Sabina also dedicates her time and content to teaching the courage and self-confidence needed to tackle public relations, entrepreneurship –and life – head on! Sabina is a former high school teacher and curriculum designer turned New York City public relations agency owner. Fast forward to today, both of her careers have merged and she finds herself back in the classroom, this time online, with a student body filled with entrepreneurs, small business owners, experts, authors, and coaches. Most recently, Sabina has returned to her favorite publicity platform, television, where she hosts TV segment featuring wow-worthy small business creations from entrepreneurs, innovators and makers around the country. Follow Sabina all over social media via @SabinaKnows and tag along with her on InstaStory where she shares PR tips, courage boosting skills, and plenty of videos of her dogs George Michael and Burt Reynolds.   In this episode Lisa and Sabina share: How to get your mind right and put yourself out there for PR Why you need traditional PR, social media, and outside validation Mindset Shift Tip: Why asking “And then what?” can help overcome fear The value of consistency and persistency and learning how to share you message Why you need to dedicate time to do PR research The importance of recognizing opportunities and dreaming big around the media Why you need to set up your business legally when doing PR How finding support can help you with PR   Freebies:Access Sabina’s “PR Jumpstart” bundle which includes a 7 Day PR Shift Video Challenge, 35 Irresistible Story Ideas e-book, and How to Find Media Contact for Free resource and more at sabinaknows.com/prjumpstart/ Resources:Easy Legal Steps - download the first book chapter free!   Mentions: Dr. Oz Oprah Forbes Women CNN Today Show Inc. magazine Entrepreneur magazine US Patent and Trademark Office Woman’s Day New York Times Sabina Hitchen’s website Do you have questions about PR or media? Feel free to reach out to us at clientlove@lisafraley.com. We’re always happy to help you however we can and help point you in the right direction, whether we can help you specifically or whether we refer you to another attorney.

For the last fifteen years, Jules Brooke has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media.   There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy! How she got her break into PR through saying yes to one of Australia’s best-known comedians Why employing a PR agency may not be the best financial decision you can make The common challenges small business owners face when it comes to doing their own PR What makes a newsworthy story and what definitely doesn’t What headlines and opening lines you will need to craft to stand out in the 100’s of requests journalists get each day Why journalists need stories direct from small business owners How to align to a hot topic in your country Why traditional media is still worth considering How you can find a solution which does not rob you of your time How to get FREE PR How to avoid sounding salesy and getting overlooked for PR Why photography is so important How to treat high res files How to source questions for your PR release    Important Links & Mentions From This Episode: Jules Brooke's LinkedIn profile Free Webinar Handle Your Own PR

Welcome to the PRmoment Podcast. This week on the PRmoment Podcast I’m pleased to welcome founder and MD of Cow PR Sian Morgan. Cow PR is a circa £3m fee income consumer PR shop in London. What’s interesting about Cow is that despite its relatively small size - it punches well above its weight creatively, and has done for basically the last 18 years so I want to discover from Sian how they have managed to do this. Here is a flavour of what I discuss with Sian: How Sian has managed the ups and downs of running her own business for the last 18 years through a couple of recessions Sian talks about how 8 years ago an office move almost spelt the end for Cow How Sian dealt with the stress of having breast cancer and running her own business Why having a business partner doesn't need to last forever How PR creative legends like Dan Glover, Mark Perkins and Matt Wilcock have all started their careers at Cow Why Sian would never hire a creative director - for Cow they need to be homegrown How Cow has retained its creative excellence over 18 years across a range of clients Why humour is a vital part of creative communications How Sian went from a “Tom Jones” groupie to setting up Cow How Sian learnt different things at Cohn & Wolfe, Red and Weber before setting up Cow Sian gives her thoughts on creative process and the genesis of creative ideas How the “creatives pairs” process works when dissecting a brief Why creativity is really hard work How ideas take time to mature Why creatives are able to take a different look at a brief Sian identifies what she looks for when identifying creative talent Why the wrong type of client will stifle creativity How over a 27 year career Sian has met less than 5 true creatives Why Sian believes creatives don’t come from PR, they come from brand What is it about Cow’s culture that has enabled it to punch above its weight creatively in London What does Cow do to help its people come up with interesting ideas Why Sian doesn't believe PR can get passionate about PR Why a lack of confidence can be crippling to coming up with creative ideas How the best creative ideas are really simple How PRs lack of measurement confidence is impacting how much consumer PR firms are able to charge for their ideas

The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of AI on public relations and communications practice. It highlights where AI is already impacting skills, predicts the impact on the profession in the next five years and makes interesting and, depending on your perspective, challenging reading for anyone working in communications. In this episode of the Digital Download podcast, I talk to past President of the CIPR Stephen Waddington, who is leading the #AIinPR panel, to unpack the new report. We look at the impact that technology is already having on PR and communications, discuss how this will increasingly affect skills and job roles over the next three to five years, and we talk about what communications practitioners need to do in order to protect themselves and take advantage of new opportunities. Here's what you'll learn in this episode: What the purpose of the CIPR's #AIinPR panel is What the findings of the panel's first report are What is true artificial intelligence and what is simply automation Which PR skills don't contain an element of AI, and which are under threat Which job roles are most at threat from artificial intelligence What are the AI opportunities for communicators Why PR has to evolve to being a management function rather than a tactical discipline Why communicators have to invest in software tools What the adoption and impact of AI is likely to be in the next five years Why voice marketing is such an important technological trend for PR Why it is vital to seek out information, training and professional learning   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show Research Project Reveals Impact of Artificial Intelligence on Public Relations from the CIPR #AIinPR hashtag on Twitter PR as a Management Discipline podcast How Voice Recognition is Impacting PR & Comms podcast The Cluetrain Manifesto  Artificial Intelligence in PR latest from Wadds.co.uk   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes. As the head of K2, Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Ann Taylor, Gaiam, and Everyday Health. Notably, her recent work with Nerium International (the fastest growing direct sales company in the world) has helped them to achieve their U.S. goals and expand into other countries. After earning a Bachelor's degree in journalism and communications from Ohio University, Heidi moved on to play an integral role at ABC News 20/20, amassing an impressive string of production and publicity credits (including her first publicity credit for her work with Barbara Walters). It was while she was at ABC that she discovered her true calling as a PR professional and entrepreneur. This discovery led her to establish K2 in 1996. Heidi is a Pittsburgh, Pennsylvania native who now resides in New York City with her husband, Darren, their son, Caden, and beloved dog, Isaac.   “You have to find a clever way in. You can’t just take no for an answer.” - Heidi Krupp-Lisiten What you’ll learn about in this episode: How Heidi got into PR and how she ended up doing “Chicken Soup for the Soul” Tactics Heidi uses today that she didn’t use when she started her firm The three strategy questions Heidi always asks Why if you can’t leverage it -- don’t do it Why you, your team, and your clients need to celebrate wins together Why you shouldn’t ever take business personally Why nothing is private anymore makes everything PR Why you need to get ahead of the conversation and anticipate everything that happens Why PR is all about strategy Why you shouldn’t necessarily spend all of the budgets that you have Ways to contact Heidi: Website: kruppkommunications.com Facebook: www.facebook.com/kruppkommunications Twitter: @KruppKomm LinkedIn: www.linkedin.com/company-beta/231046

Kristen Ruby is the CEO of Ruby Media Group, a full-service Public Relations and Social Media Agency in Manhattan. Ruby is one of the preeminent social media experts in America. Ruby is a pioneer in the world of social media and tech trends and is a frequent on-air contributor to FOX Business, Good Morning America and countless other networks. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Most recently, Ruby has been featured on Bravo as “one of the pre-eminent social media experts in the field.” For more information or to book Kris Ruby for a segment, visit www.krisruby.com.   “You should hire a PR person if you really want someone to package your brand properly and get you out there.” - Kristen Ruby What you’ll learn about in this episode: Kristen’s article “Top 10 Signs You Shouldn’t Hire a Publicist” Why a publicist cannot get you instant, overnight results Why you shouldn’t hire a publicist if you don’t want to do any work Why you need to dedicate the time to do the thinking required for thought leadership Some of the unrealistic expectations placed on outsourced PR that isn’t placed on in-house PR Why you shouldn’t do PR because you want to be famous Why a good PR person cannot accept money for a story they know won’t get place Why PR cannot solve inherent business issues Why you have to be willing to drop everything when the journalist is ready Reasons that you should hire a PR person Ways to contact Kristen: Agency website: rubymediagroup.com Personal website: www.krisruby.com Twitter: @sparklingruby Instagram: @krisruby Twitter: @rubymediagroup Instagram: @rubymediagroup LinkedIn: www.linkedin.com/in/krisruby Resources: Top 10 Signs You Shouldn’t Hire a Publicist, Kristen’s article for Observer

In this episode, you will learn the skills that transfer from working client side to agency side and traits every PR professional should have, from Colleen Knopeck, Associate Consultant at Break The Ice Media. Colleen uses her passion for writing and storytelling as an Associate Consultant at Break The Ice Media. She brings with her demonstrated success in proactive media relations and brand marketing communications for B2B, B2C, and B2E audiences. Colleen holds a Bachelor’s Degree in Communication: Journalism/Media Studies from SUNY Geneseo and a Master’s Degree in Integrated Marketing Communications from St. Bonaventure University. Her enthusiasm, attention to detail, and commitment to exceeding expectations are reflected in her work, and in the results she drives for her clients. What you’ll learn about in this episode: What Colleen does at Break The Ice Media How Colleen uses the experience she brings from the client side What clients want from agencies Key qualities in a PR professional Passion and persuasion and why these traits are important in PR Why a love of organized chaos is beneficial in PR How Colleen ties it all together in an ongoing campaign Resources: Colleen’s blog: breaktheicemedia.com/top-6-traits-that-successful-pr-pros-need Colleen’s blog: breaktheicemedia.com/150-days-and-counting-4-things-ive-learned-by-going-client-to-agency-side

Oh, what a episode!   Show rookie, Jacqueline, joins us at the mic as we examine just how little athletic ability we really have.  We also dive into the “new drink” of the season, discuss our #tvbingegoals, play some 'this or that' and answer these important questions: - Is Dancing with the Stars just a last ditch effort? - Could Princess Kate be a farmer? - Who does Pamela Anderson’s PR? - Why do Cowboy cheerleaders have to do their own laundry? and - Why are Ace of Base and Chingy still relevant in our lives? Get your pumpkins and Uggs ready… there’s a chill in the air outside and we’re ready to chat! Tune in now to the latest ChickChat on TheMESH!