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55 episodes with social geek
We've heard from the political pundits and experts on what the 2024 Election results will mean for Americans. But what about for the Franchise Community? Michael Layman is the Sr Vice President of Government Relations and Public Affairs at the IFA and joins me for the first in a new series of Thought Leader One-On-One conversations on Social Geek. Mike jumps in with his expertise on navigating the waters of Washington, DC on behalf of the franchise community. We'll discuss key issues for which all franchisors, franchisees, and suppliers will be advocating in 2025 and beyond! * What can we expect in a new Trump Administration? * Will a common-sense Joint Employer standard be preserved and perhaps codified? * Will we see an end of the over-regulation of small businesses and the franchise relationship by The FTC? * Will the tax cuts of 2017 be extended at the end of 2025? * How could a radical realignment and reformation of federal agencies under President Trump (and maybe Elon Musk!) affect Franchising? The possibilities are fascinating. Thanks to Hughes, Northeast Color, and Tsource!
“There's no data behind a shiny object.” It's the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome! First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees. How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes? Next up, Rebecca Wright, President of franchise marketing platform JBecca, joins the podcast to discuss the biggest data challenges franchise systems are facing right now. How can upfront assessment of data improve your return on ad spend and positively impact your SEO & organic marketing? How can data lead a system's franchise development success as driving brand marketing and local franchisee marketing? And what if … it works?!? And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource.
It's the Marketing and Innovation Update for September on Social Geek. This month, we're looking at trends in Leadership and Development. First up today, Franchise Update Media's Diane Phibbs shares a preview of next month's Franchise Leadership & Development Conference. The IFA and Franchise Update have big plans for what is most franchise professionals' all-time favorite event of the year. We'll discuss a new agenda, the speakers already lined up, the Star Awards, and the always-anticipated Annual Franchise Development Report. Then Michael Iannuzzi of Citrin-Cooperman returns the podcast to dicuss some current challeges with emerging brands, legacy brands, and multi-unit owners. Michael shares what he's seeing in the space as far as deal flow and other trends for the rest of 2024 and 2025. Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://offers.careerplug.com/howtohire https://www.northeastcolor.com/ https://www.answerconnect.com/franchise https://www.hughes.com/franchise
It's the Marketing & Innovation Update on Social Geek. CEOs Clarissa Bradstock from Any Lab Test Now and Jania Bailey of FranNet share how they've solved some recent technology challenges for their franchise systems. Thanks also to David Wheeler and Ira Shapiro of Tsource.
Today we're chatting with some innovators in some of my favorite things: #coffee, #ai, and #digitalmarketing. We'll talk to Nick Unger, co-founder of Nitro Coffee Club and Kirk Allen, co-founder of ReShift Media and The Brand Amplifier. These #entrepreneurs are finding the gaps and filling those needs for their customers. Shout outs to Global Franchise Awards and The Canadian Franchise Awards! Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/ https://www.answerconnect.com/franchise https://www.hughes.com/franchise
Jack Monson is the host of Social Geek, a Top 25 Marketing podcast on Apple and the number one podcast in Franchising. Jack is also the CEO of Brand Journalists, a Franchise Development and Marketing agency. Jack has been working with franchise systems and enterprise brands in digital marketing for 15 years after several years working in radio and public relations in Chicago. He is a monthly columnist for several industry magazines and produces several podcasts for other CEOs and Marketers. Questions and topics we covered include: A basic description of what a franchise business is (think McDonalds or Subway)… The two sides of the coin: marketing the brand for customers vs marketing the brand for franchise owners What do the business owners care about throughout their path down the marketing funnel? The industries that are the best fit for the franchise business model The unique buyer's journey of franchise owners (considerations and hesitations) The best practices lead gen campaigns for franchise businesses Effective content distribution tactics Jack likes to use How do franchise businesses maintain brand consistency in their online marketing across different locations or branches? How important is this, and how is it achieved? And more! Connect with Jack on LinkedIn - https://www.linkedin.com/in/jackmonson/ You can also connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/
Pressure is Privilege! That's the motto that Ali Kraus, VP of Marketing at Benetrends Financial lives her life by. The idea is we should not let opportunities to test ourselves pass us by. Pressure is the privilege to try ever-harder, to win (and lose) bigger, experience and learn more and to experience the full range of feelings that life has to offer us. Listen in to this inspiring interview and learn more about the ‘Why' behind Benetrends Financial and how she is bringing that message to the world. PS: there's a special shout out to Jack Monson, CEO of Brand J and host of Social Geek and Amanda Dempsey Franchise Law Attorney at Saxton & Stump.
Do you struggle with giving advice? How about taking advice? Franchise Rock Stars Kristen Pechacek of MassageLuxe, Andrea Pirrotti of NewFlex , Sam Stanovich of Big Chicken, and Derrick Ableman of Northeast Color share ideas on how to give advice when it's not an easy conversation and how to tell if you they're actually listening to you. Thanks to AnswerConnect, Citrin Cooperman, and Biggby Coffee!
It's the July edition of the AI Update on Social Geek! Topics today include: What's the future of the branding for AI or Machine Learning? What does a Chief AI Officer do? How are franchisees following a brand's lead in AI? How are franchise brands mitigating risk and dealing with security surrounding AI? And how are franchisors using AI tools to assist Franchise Development efforts? Joining us again today: Robert Mitchell of WSI, Paul Farmer of Starfish SEO & Marketing, Patti Rother of The NOW Massage, and Ingrid Schneider of Stay In Your Lane! Thanks to Northeast Color, AnswerConnect, Citrin Cooperman, and BIGGBY Coffee.
This special edition of Social Geek was recorded LIVE in the Podcast Zone at The International Franchise Expo 2023 in New York. On today's part 1 of this series, International Franchise Association CEO Matt Haller shares the latest on the FTC's request for information, Joint Employer in California, and the nominee for Secretary of Labor. Then Ali Kraus of Benetrends Financial and her panelists recap their standing room only IFE presentation on "How Women Can Be Successful in Today's Franchise Marketplace." Hear from Kayla Ryan of Home Run Franchises, Stephanie Schon of The Bar Method, and Erin Fletter of Sticky Fingers Cooking. Thanks to Hughes, AnswerConnect, and BIGGBY Coffee. Links for today's show: Stop AB 1228: https://stopab1228.com/ Share your comments with the FTC on Franchising: https://www.regulations.gov/commenton/FTC-2023-0026-0001 Join the IFA Advocacy Summit in DC: https://www.franchise.org/events/2023-ifa-advocacy-summit
Are you a perfectionist in your work? Your image online? Just how perfect can our lives be on social media? And now with AI, it might be getting worse! Rock Stars Derick Ableman of Northeast Color, Voice Actor and podcast host Liz Solar, and Scott Greenberg, author of The Wealthy Franchisee, join host Jack Monson to share stories of letting go of perfection and embracing authenticity. Thanks to Hughes, AnswerConnect, and BIGGBY Coffee.
The Fractional C-Suite – the franchise space is on fire right now with Fractional executives … we'll find out why with Fractional CMO Katherine LeBlanc. Then, a candid conversation with Shannon Wilburn, Co-Founder and Brand Ambassador of Just Between Friends and Owner of Shine Executive Coaching, on why she chose the fractional structure for her brand's technology. David Wheeler, VP of Technology, and Guy Myers, Director of Services, at Tsource share how this has been a big win for the JBF brand and the franchisees. Thanks to Serviceminder, Hughes, AnswerConnect, and BIGGBY Coffee.
BIG show today! First up: Sarah Bush, IFA's new General Counsel shares the latest updates on what the FTC and the federal government are up to fighting small business. The FTC has issued a request for information from franchise professionals. Why now? And, how can you respond and share your franchise story? Next up: an informal conversation where Ingrid Schneider, Patti Rother, and host Jack Monson share results of an experiment of the types, formats, and frequency of LinkedIn posting. What's working and what's not?What's better: 3 times per week or 3 times per day?Why are the results for reach now so different than for engagement?How does AI now affect your reach?Which new LinkedIn features and tools should you use and which should be avoided?What exactly is a #shitpost? Thanks to Serviceminder, Hughes, AnswerConnect, and BIGGBY Coffee. Shout-outs today to Franchise Business Review, Northeast Color, and all the #frandogs
It's the AI Update for MAY, recorded live at The Multi-Unit Franchising Conference in Vegas. Joining us today: Patti Rother of The NOW Massage and Stay In Your Lane sharing the latest tools she's using now and a few she's beta testing. Robert Mitchell of Ultra Pool Care Squad discusses what's happening this month with some of the biggest AI players. And we'll catch up with Mark Spencer of Consumer Fusion on how AI is changing reviews. Thanks to Serviceminder, Hughes, AnswerConnect, and BIGGBY Coffee.
Robert Mitchell of Ultra Pool Care Squad and host Jack Monson kickoff an ongoing series sharing the latest updates of AI for Franchises. For April, we cover: * Updates from the big dogs as well as some new apps * Is search dead? * Jarvis in your pocket * And What Would Jobs Do? Thanks to Serviceminder, Hughes, Franchise Hire, and BIGGBY Coffee.
AI and ChatGPT for Franchises … it was THE most talked about session at IFA 2023. Rock Star panel Patti Rother of The NOW, Robert Mitchell of Ultra Pool Care Squad, and Dan Monaghan of Clear Summit Group regroup with host Jack Monson to share more thoughts. What's the tone now of the franchise executives who attended the IFA session: Freaked out or charged up? How is AI impacting YOUR franchise brand and how would not using it will hinder your future? And, is it too late to catch up? No. It's still so early in this game. And the panel is here to help you. Thanks to Tsource, Hughes, Franchise Hire, and BIGGBY Coffee.
This week we're talking Personal Branding in Franchising. Why is it critical? How can our personal traits break down some walls with our professional contacts? How can we stop holding ourselves back from sharing something real about ourselves? In the influencer age, it's not your elevator pitch, but the content stream that matters. And, who has a great personal brand? We're naming names! Today's Rock Star panel: Emily George of Franchise Business Review, Danessa Itaya of Bio-One, Ingrid Schneider of Stay In Your Lane, and Thomas Scott of Home Run Franchises. Thanks CareerPlug, Serviceminder, Hughes, and Franchise Hire. Shout outs to Kater Danford, Brooke Janousek, Megan Reilly, Greg Nathan, John DeHart, Angela Coté, and Susan Beth.
Our Rock Star panel Brandi Kloostra of Franworth, Derrick Abelman of Northeast Color, Liz Solar of Solar Media, and Amanda Dempsey of Saxton & Stump join podcast host Jack Monson to share HOW TO SAY NO! Why do we say yes to too many requests or projects? Are you frequently overthinking and trying to always over deliver for your team, clients, franchisees, or colleagues? What kind of internal trouble do you create by always saying yes and pleasing everyone or overdelivering? Thanks CareerPlug, Serviceminder, Hughes, and Northeast Color. Shout outs to The IFA 2023 Convention and Who's the Boss. That's right, Derrick brought in Who's the Boss!
Mentor … we use that word a lot but what's really involved? What makes a great mentor? What kind of help and advice do people in your circle need now? And what's the best way to share kills, knowledge, and expertise? Franchising continues to lead the business world in mentorships. We'll talk to 3 great rock stars in franchising: Meg Roberts of Franworth and the Lash Lounge, Matthew Gourgeot of Thryv, and Marci Kleinsasser of Home Franchise Concepts. We'll also share details on the IFA's 30 Under 30 Mentorship program Meg and Matthew are leading. #ifa2023 Thanks to Tsource, Franchise Hire, Citrin Cooperman, and Northeast Color.
Hello Geeks! We're on the road again with part two in our series on business travel and conferences with today's rock star panelists Kristen Pechacek, Chief Growth Officer at MassageLuxe and Michael Hyam, Franchise Show Director at National Event Management. Kristen and Michael discuss making a plan for big events, networking, and their best business travel tips for 2023. We will see you this week at Franchise Show Houston and later this month at IFA 2023! Thanks CareerPlug, Serviceminder, Hughes, and Northeast Color.
Get ready for IFA 2023 and other big events this spring! Abby Fogel of Unleashed Brands, Diane Phibbs of Franchise Update Media, Ali Kraus from Benetrends, and John Keene of Serviceminder join podcast host Jack Monson to discuss planning schedules, CFE, keynotes, swag, and "renting" a booth. Plus, we look ahead at other events on your calendar including the Multi-Unit Franchising Conference, FCXC, and more. And this crew shares their best travel tips on booking, having a great travel buddy, and just what's the deal with packing cubes? Thanks AnswerConnect, Source, Northeast Color, and Hughes.
ChatGPT: This AI tool has become very important in a short time. Today our Rock Star panel Patti Rother of Stay In Your Lane, Robert Mitchell of Ultra Pool Care Squad, and Heather Anderson of Eulerity share advice for you. Thanks to Tsource, Hughes, Northeast Color, and Serviceminder.
It's a special episode today celebrating the new podcast series called Stay Effing Positive Hosts Brett Larimer and Ingrid Schneider bring a refreshing twist on franchise and entrepreneurship podcasts with compelling stories of diversity, equity, and inclusion. And today we've got a preview! Thanks to Tsource, Hughes, Northeast Color, and Serviceminder.
Today we've got a year-end wrap up with our Rock Stars Paul Pickett, CDO of Wild Birds Unlimited, Susan Boresow, CEO of Massage Heights, Diane Phibbs, EVP and CCO of Franchise Update Media, and Matt Haller, CEO of the International Franchise Association. We're reviewing 2022 and looking ahead at Business and Franchising in 2023. The panel discusses areas where they're focusing and deploying resources for franchise development, marketing, and staffing. And we'll make some predictions about the economy, sales, government, multi-unit and multi-brand franchise systems, social media, and more. Thanks to Hughes, Northeast Color, and Serviceminder. Shoutouts to Ashley Schuetz, CG Funk, #AFDR, #FLDC, #IFA2023, Brian Beers, #ElonMusk, #openforopportunity
As per my last email. Let me circle back. Pivot. Game changer. What's YOUR least favorite piece of corporate speak or jargon? Today's Rock Star panel Amanda Dempsey, Patti Rother, and Kristen Pechacek share their picks for terms we should kill for 2023. We'll also discuss how to clearly communicate around meaningless three letter acronyms and inauthentic buzz words in calls, emails, texts, and virtual meetings. Thanks to Hughes, Northeast Color, and Serviceminder.
Today's Rock Star panel: author and keynote speaker Scott Greenberg, Ali Kraus, VP of Marketing at Benetrends Financial, and Abby Fogel, VP of Marketing and Brand Relations at Unleashed Brands joining podcast host Jack Monson. What do these busy franchise professionals do to recharge and avoid burnout? How can we balance our lives when surrounded by urgency and chaos? And what can we do for our friends and colleagues who may be showing signs of burnout? Thanks to Hughes, Northeast Color, and Serviceminder.
Today's Rock Star panel: Liz Solar of Solar Media, Heather Anderson from Eulerity, and Derrick Ableman of Northeast Color joining podcast host Jack Monson. We're talking about Culture and Core Values. How do you create a great culture, or even more importantly, change a toxic culture? Does the brand's story come first, or does the culture come first? Thanks to Hughes, AnswerConnect, and Serviceminder.
This week's Rock Star panel is Paul Pickett, Ingrid Schneider, and Brett Larimer. We're talking about Boundaries: work / life family / franchise family and more. How do you make your team and colleagues comfortable with your work / life choices? Does becoming close friends with peers in the same industry make this easier or more difficult? And, what happens when your company's brand becomes part of your personal brand? Thanks to Hughes, Northeast Color, and Serviceminder.
Today's Rock Star Panel is Kristen Pechacek, Chief Growth Officer of MassageLuxe, Robert Mitchell, Head of Franchise Development at Ultra Pool Care Squad, and Dawn Weiss, a CMO at Xponential Fitness for Rowhouse and STRIDE! They are taking some risks next year because that's how you win in franchising and marketing! And today they will share these big crazy ideas with you. We'll cover ideas you can use on CTV, Moment Blast, YouTube ads, YouTube Shorts, Reels, The Metaverse, BeReal, of course TikTok, and the potential return of a little social media channel called Twitter. And on these channels and technologies, how can we best work with micro-influencers, home-grown influencers, local news personalities, realtors, and local business owners? Thanks to Hughes, Northeast Color, and Serviceminder.
Do you ever have Imposter Syndrome? Yeah you do. So does this week's Rock Star panel: Ingrid Schneider of Stay in Your Lane, Amanda Dempsey of Saxton & Stump, and Northeast Color's Derrick Ableman. We'll tackle these questions much more: * Why do we look for things that disqualify us instead of relying on our strange and wonderful past experiences? * Do the “content streams of our lives” feed into this? * Can looking at the people around us empower us rather than deflate us? * How can we transform this anxiety into something productive? Thanks to Hughes, AnswerConnect, and Serviceminder. Plus we've got details on the BEST networking event of the entire year: #FLDC from Franchise Update Media. See you in Atlanta!
Today the Franchise Spotlight is on Jeremy LaDuque, Executive VP at TruPresence. Jeremy shares the latest on how franchisors can most effectively their marketing data tech stack and how it can help their franchise owners. Jeremy also discusses digital marketing trends including some blind spots in the customer journey Social Geek is proud supporter of IFA's VetFran. Learn more at vetfran.org.
This week's Rock Star Panel: Nicole Salla of Kiddie Academy, Thomas Scott of Home Run Franchises, and Ali Kraus of Benetrends. We'll discuss the power a well-told story to build trust and authenticity. Each of our panelists will share their own “WHY” and how you can find yours. Plus: The marketer as the steward of the brand who keeps the torch litPersonalizing your brand and branding your personThe tactical shift for Franchises to Conversational Marketing from form-fills and chat botsThe future of storytelling: short form vertical video And remember, there are no boring brands ... just bad storytellers! Thanks to Hughes, AnswerConnect, and Serviceminder. BIG shout outs today to some of our favorite franchise storytellers including BIGGBY Coffee, The IFA, and Franchise Update Media. See you in Atlanta at #FLDC!
Today we're talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes: Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriouslyYour brand representing your company as being inclusiveThe importance of your franchisees' perspectives and input on the brandDeveloping your own personal brand and uniting it with your franchise's brandReassessing the brand and knowing when it's time to rebrandAnd, what the heck is a brand sprint? Thanks Hughes, Consumer Fusion, Serviceminder, and MFV's Franchise Expo Houston!
Today's Rock Star panel: Paige Robinson from American Family Care! Pete Baldine of The Moran Family of Brands! And Nancy Bigley of The Little Gym! Thanks to everyone who shared feedback on our new format with a rock star panel discussing the hottest topics of the week. We're just getting started! Thanks Hughes, Consumer Fusion, Digital HR, and Serviceminder.
Michael Iannuzzi is the co-leader of the franchise practice at Citrin-Cooperman. Michael discusses the ongoing explosion of private equity activity in franchising. Is the growth slowing or shifting to a new focus? And how can franchisors adopt technology and automation to tell a more compelling story to potential partners? We'll also chat about some of biggest networking events for this fall including next week's IFA Franchise Action Network Annual Meeting in DC and The Franchise Leadership and Development Conference in October. Social Geek is proud supporter of IFA's VetFran. Learn more at vetfran.org.
The all-new format and all-new Social Geek starts NOW. Today's Rock Star panel includes Kristen Pechacek from MassageLuxe, Abby Fogel from Unleashed Brands, and Michael Layman from The International Franchise Association joins podcast host Jack Monson. They're sharing how to help your brand and franchisees navigate the recession, inflation, legislation, and labor issues. We'll also touch on trends in digital marketing, franchise development lead gen, investing in culture, more acquisitions for platforms, and just what the heck is a MUMBO?!? Thanks Consumer Fusion, Digital HR, Hughes, and Serviceminder. See you next week at IFA's Leadership Summit and FAN Annual Meeting in DC!
Shelly Sun, CEO and Founder of BrightStar Care, is changing the game again in the home care space with new innovations in payer models, technology, and more. Shelly joins podcast host Jack Monson to share her vision of how high-quality home care will be available to more Americans and how she and her team are implementing this transformation today. Shelly and Jack will both be at the IFA's Leadership Summit and FAN Annual Meeting in DC September 19 – 21. We're looking forward to productive conversations with our legislators from Illinois on behalf of small business owners! Join us and share your stories with your representatives! Jack will also address the ongoing rumors of a format change with Social Geek. Wait, what? Thanks Consumer Fusion, Digital HR, and Serviceminder. Should outs to Matt Haller, Kristen Pechacek, and Abby Fogel!
The Franchise News Podcast with Jack Monson for June 22, 2022. We're LIVE at The Franchise Customer Experience Conference for Social Geek episode 900! Thanks to Eulerity.com, Franchise Update Media, and The International Franchise Association.
Finding a new partner online. First impressions. Swiping left. First meetings. Expectations. Catfishing. Getting ghosted. Long-term relationships. Fear of commitment. Closing the deal. Wait … Is this about dating or franchise sales? Maybe it's both! Mike Ackley, COO, and Hope Alteri, Director of Fabulousness, from Brand Journalists join Jack Monson to examine the parallels between sales and dating in one of the most fun podcasts in the 13-year history of Social Geek. Plus we have details on #FCXC and shout outs to John DiJulius, The IFA, Franchise Update, and Eulerity.
It's Franchise Friday and Patti Rother, President of Frios Gourmet Pops joins Social Geek to discuss culture and team building. We dive deep into leadership, coaching, and supporting franchisees in times of transitions. Thanks to Serviceminder, Exults, and AnswerConnect. Social Geek Radio is hosted by Jack Monson.
Kristen Pechacek of MassageLuxe is back to continue the series on the Metaverse for Franchises on Social Geek. We'll focus on Franchise Development in the Metaverse and changes sales pros could see in the near future for everything from franchise expos to discovery days. And ... is the Metaverse a Registration State? Thanks to The Franchise Customer Experience Conference, TruPresence, and Thryv.
It's Marketing Monday and Heather McLeod, CMO of Authority Brands, is back to chat with Social Geek host Jack Monson. Heather shares her story of growing her franchise system's marketing team from two people to nearly sixty people! We'll dive deep on structuring marketing roles for multiple brands, how marketing and operations must work together, and recruiting techniques for marketing talent. Thanks to TruPresence, Thryv, and The Franchise Consumer Experience Conference.
It's Franchise Friday and Myles Gift, VP of Operations at Wing Zone, joins the Social Geek host Jack Monson to chat about his journey in the franchise business. We'll dive deep into the struggles, innovations, and triumphs of restaurant operators over the past two years. How is podcasting like running a restaurant? And, is Las Vegas now the center of the Franchising universe? Shout outs to our friends at Franchise Update, Capriotti's, Ali Kraus, Stephanie Stuckey, Biggby Coffee, and Bobby Shaw. Thanks to Serviceminder, Exults, and Citrin Cooperman.
Is your goal generating leads or generating relationships? Recorded live in Las Vegas at MUFC! Karen Booze of AnswerConnect and Derrick Ableman of Northeast Color join Social Geek host Jack Monson to discuss relationship-building. Do you spend time, resources, and sponsorship dollars to generate leads at franchise events or in your other marketing efforts? Whether you're an industry supplier or a franchise brand, flip the script and focus on generating relationships. Karen and Derrick share success stories of building long term relationships in franchising that benefit everyone involved by getting away from the transactional mind frame. Thanks TruPresence and Thryv
Erik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller! Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés! Thanks to TruPresence and Thryv.
Ted Rubin and John Andrews are back on Social Geek, and they're kicking off 2022 with a brand-new book called Retail Relevancy. How can retailers connect, or reconnect, with shoppers? Is it too late for those who are behind the curve? And, what brings brand relevance to a shopper? Thanks to Eulerity, Northeast Color, and Exults.
Best-selling author Stan Phelps is back on Social Geek to talk about his latest project, Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. Stan shares the concepts behind the "Pink Goldfish" including that our flaws actually make us awesome and help us escape the sea of sameness. We also chat about his "Goldfish Tank" concept and Social Geek's favorite idea, #microweirdness! Catch Stan and his co-author David Rendall on their road trip across the country including a stop in Chicago on 8/3! Thanks to Location3, AnswerConnect, and iPost!
Angela Coté is back on Social Geek to chat about leadership, taking action, and providing value. We also dive into the end of the talking head panels, either virtual or in-person, and the growth of collaborative peer-to-peer learning. Listen to this conversation and go be awesome. Thanks to Social Joey, Franchise Payments Network, Citrin-Cooperman, and AnswerConnect. Hat tip to Marie Forlio #everythingisfigureoutablel, Lisa Nichols, and Simon Sinek!
In today's episode, Erik Qualman sits down with host, Jack Monso on Social Geek Radio. They discuss Qualman's latest book, The Focus Project and dive into how we’ve all struggled with focus over the past year and what we can do to get it back. Also, why saying "No." is so difficult and what is your spirit animal when it comes to not saying "No." The squirrel, the Hedgehog, Army Ant, or Chameleon? 5x #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter's J.K. Rowling. Have Erik speak at your conference: eq@equalman.com Motivational Speaker | Erik QualmanErik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Digital Leadership. Learn more at https://equalman.com
Social Geek podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week. This week's tip is about some new limitations on Facebook ads. Beginning in February, Facebook will limit the number of ads that a business can run at one time. While this a result of the 2020 Election, it could be Franchise brands with multiple locations that will suffer the most. Mike shares advice on changing your brand's multiple ads and multiple ad sets to a structure of running ads from multiple local franchisee pages. Need help with Facebook for your Franchise system? Check out SocialJoey.com!
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.----This week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing". You can catch-up with the first episode of this little mini-series here.This week's interview is with Xenia Muntean, the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and the United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was recognized on Forbes 30U30, has spoken at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds, and many other podcasts. As they discuss, she also published an ebook – The Manifesto on Content Marketing Teams and has recently launched her own podcast – People of Marketing. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where, over a martini, they discuss the career path for content marketers.Enjoy!---LinksRockstar CMO on the web, Twitter, and LinkedInDr. Christine Bailey on Twitter and LinkedInChristine's book: Customer Insight Strategies, How to Understand Your AudienceXenia Muntean on LinkedIn and TwitterThe Manifesto on Content Marketing TeamsPlanable.ioRobert Rose at The Content Advisory, on Twitter and LinkedIn The #FridayConcoctionThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through Apple Podcasts, Spotify, and many others.
Ryan Maners is a great fit for Social Geek -- he's a marketing pro, a tech geek, and a franchisor! And as the Senior Director of Marketing at WirelessZone, Ryan is way out in front of the 5G wave. We discuss the advent of 5G across the country and what opportunity the expansion brings for small businesses, retailers, and the customers they serve. Be sure to stop by a WirelessZone location to get your free backpack on Sunday, July 26! Thanks to Social Joey, Better, and Photofy!
Shopify is the cool kid on the block. What's more, it's worth $96 billion as of April 2020! In this episode, Social Geek's hosts Kyle & Alistair discuss the pro's and con's for each platform and compare the benefits to find which one is the best for value.
¡Hola gente bella! Es jueves de sólo buenas noticias en el Francoinformador. En un momento en que el mundo parece más desesperado que nunca por la mínima esperanza, aquí hay algunas buenas noticias de todo el mundo pese a la situación del coronavirus. Así que allá vamos! RECAUDAR FONDOS VÍA REDES SOCIALES. Será un poco más fácil para las organizaciones sin fines de lucro recaudar dinero a través de las redes sociales. Instagram lanzó esta semana "eventos para recaudar fondos en vivo", destinado a ayudar a las personas a recaudar fondos para organizaciones sin fines de lucro en transmisiones de Instagram en vivo. Los donantes obtendrán una pegatina de "Doné". TikTok de Byte Dance también hará lo mismo aunque con su propia funcionalidad de recaudación de fondos enfocada en los esfuerzos de ayuda de COVID-19. A medida que se propaga la pandemia, las grandes tecnológicas están haciendo esfuerzos para ayudar a empresas y personas atrapadas a su paso. Instagram está llegando a pequeño empresas y restaurantes, ayudándoles a mantenerse a flote. Google está ayudando a los estudiantes a seguir trabajando en conjunto con algunos gobiernos estatales, llegando fuera de ellos y proporcionando hardware y conectividad. Incluso Facebook es providencial para ser útil, ayudando a investigadores y gobiernos a predecir picos de infección. SOCIAL GEEK NACIÓ EL HIJO DEL PRIMER MINISTRO BRITÁNICO. El primer ministro británico Boris Johnson, de 55 años, y su novia Carrie Symonds, de 32, anunciaron hoy sorpresivamente el nacimiento de su hijo. Se trata de un varón, informó el comunicado de un vocero, que nació "esta mañana temprano en un hospital" de Londres. Según los cálculos, el niño nació en el séptimo mes, después de que tanto Johnson como su novia se contagiaran de coronavirus en las últimas semanas. El bebé y la madre están "muy bien", se precisó.Tanto amigos como adversarios políticos felicitaron a Johnson, que volvió al trabajo el lunes tras su prolongada convalecencia por el coronavirus que se contagió antes de Pascua, y que lo llevó incluso a terapia intensiva. DW ZOOM SUPERA LOS 300 MILLONES DE USUARIOS. No todas las empresas se han visto afectadas con el coronavirus. Zoom es una de ellas, que a pesar de los problemas de seguridad y privacidad, ha visto un importante aumento de usuarios. Antes de la cuarentena, este servicio de videollamadas era utilizado diariamente por unas 10 millones de personas (hasta diciembre de 2019). Ahora, la plataforma acaba de superar los 300 millones de usuarios diarios. A mediados de marzo, esta cifra se situó en los 200 millones y ahora, un mes después, ha experimentado un crecimiento del 50%. Hace poco, para tratar de solucionar los problemas de seguridad y privacidad, Zoom anunció un plan de seguridad de 90 días para solventar dichos inconvenientes y ofrecer un entorno más seguro para los usuarios. CNET GOOGLE MEET. Zoom tiene una ventaja clara, lo cual es bueno para la empresa. La competencia, sin embargo, debería ser buena para todos nosotros.Los competidores de Zoom, por otro lado, han corrido para capitalizar esos errores al mejorar sus propios juegos. Google, por ejemplo, ha estado haciendo movimientos para robar a los usuarios de Zoom. La semana pasada, Google renombró su herramienta de videoconferencia como Google Meet, y ahora está haciendo que el servicio sea gratuito para hasta 100 participantes, al menos hasta finales de septiembre. GOOGLE MEET PREMIOS OSCAR SE ADECUAN A LA PANDEMIA. Los Oscar están haciendo lo que se describe como una concesión única al permitir que las películas inicialmente disponibles a través de transmisión o video a pedido compitan por la mejor película en los premios del próximo año. La decisión de la junta directiva del grupo que preside los Premios de la Academia, la Academia de Artes y Ciencias Cinematográficas, también realizó otros cambios en el proceso de premiación, entre ellos la consolidación de la edición y mezcla de sonido en una categoría: "sonido". MILENIO LAS BALLENAS FELICES. Las ballenas de aleta Minke y en peligro de extinción pueden dar un gran suspiro de alivio: los balleneros islandeses han suspendido las cacerías comerciales este año. Un negocio islandés de caza de ballenas, IP-Uthgerd, ha anunciado que dejará de cazar ballenas por completo, mientras que la compañía ballenera más grande del país, Hvalur hf., detuvo sus operaciones de caza de ballenas por segundo año consecutivo. Para los conservacionistas, esta interrupción a la caza de ballenas, por el tiempo que dure, es una buena noticia. ¡Celebremos una victoria para las ballenas! NATURAL RESOURCES DEFENSE COUNCIL AUSTRALIA RENUEVA BARRERAS DE CORAL. La economía turística de Australia está estancada, dejando a los barcos turísticos del país flotando en los puertos. Ahora, algunas de esas compañías están reutilizando sus buques inactivos, y su personal, para misiones de restauración de corales a lo largo de la Gran Barrera de Coral. Una compañía de turismo familiar, Passions of Paradise, está utilizando su catamarán para llevar a los científicos a un sitio en la Gran Barrera de Coral, donde han establecido "viveros" donde se cultiva y cosecha el coral bebé. El nuevo coral se fusionó con el viejo para revivirlo; hasta ahora, se han replantado alrededor de 1,000 piezas de coral. Cuando se reanuden los recorridos, los pasajeros podrán hacer snorkel en el sitio que cuenta con una vida marina saludable y corales cerca del vivero. KARRYON POMPEYA LISTA PARA RECIBIRNOS. Los visitantes de las ruinas de Pompeya, en la etapa de reapertura aún con el riesgo de la pandemia de coronavirus, tendrán una app para descargar en el celular y una pulsera en la muñeca para moverse con seguridad, al tiempo que mediante la geolocalización se impedirán comportamientos inapropiados. Además, sobre las cabezas de los turistas volarán drones de última generación para lograr un control absoluto del vasto territorio descubierto de la ciudad antigua e incluso de las zonas no excavadas, desde siempre en riesgo de ser presa de "tombaroli", los predadores de restos arqueológicos. ANSA LATINA FUSIÓN DE GRANDES EMPRESAS. Dos grandes empresas LEGO y Universal Music Group anunciaron recientemente una asociación global para lanzar nuevo productos basados en la música. Algunos de los talentos que se van a incluir en la lista de la UMG son: Billie Eilish, Ariana Grande y Taylor Swift; e íconos de la música latina como J. Balvin, Juanes y Luis Fonsi. EL DEBATE LINKIN PARK. A tres años de la muerte de Chester Bennington , Linkin Park está comenzando a volver a componer como banda por primera vez, según dijo el bajista Dave ‘Phoenix’ Farrell durante una entrevista en línea. El músico fue invitado especial del programa Dan Really likes Wine , en el que habló acerca de lo que está pasando con Linkin Park mientras cató vinos vía Zoom. TELEHIT
Some podcast listeners have asked if we’re doing all Coronavirus topics and updates on Social Geek. NO Our objective is to produce compelling stories for you in the areas of marketing, technology, branding, franchising, and leadership three times per week. For 20 minutes or so, you might want to turn off the news and listen to an interview with an interesting guest. THANKS Today’s topic: Franchising … a family business Angela Cote and Jack Monson are chatting with one of our favorite business leaders, Jen Cutillo of BeBalanced. We’re talking about one of the most significant traits of a successful franchisee or business owner: a supportive family member! Maybe it’s a spouse or sibling or business partner who is as close as family. Who more can you trust when you’re vulnerable, in need of support, or about to make a fortune?! Thanks to Social Joey Better
We're LIVE at The International Franchise Association 2020 Convention! Michelle Killebrew of PwC / FranSuite joins Social Geek to discuss trends she's spotting in digital marketing for 2020. Michelle shares her best practices on experimenting to find new audiences, developing personas, and engaging with customers in an active dialogue. Thanks much to The IFA, Social Joey, Brand Journalists, and Franchise Expo Nashville!
Tara Gilad is the founder of Vitality Bowls and she joins Social Geek to share the story of this rapidly-growing franchise. Tara shares some great advice for other franchisors looking to stand out in a growing but crowded market. Thanks Social Joey, FranSuite, and VetFran.
Beth Dailey, the VP of Marketing of The International Franchise Association returns to Social Geek with an update on what’s happening at IFA’s 2020 Convention. Beth gives us a preview of this year’s A-List speakers including Simon Sinek, Trent Shelton, Jay Baer, and many more. Register now before rates increase after January 17. Beth also reviews some trends and new ideas discussed the recent technology issue of IFA’s Franchising World Magazine. Thanks to Social Joey, AnswerConnect, and Better.
In our first episode of East Valley Entrepreneurs Maggie from Zenith Marketing and Sales is interviewing Jenny Herbert with That Social Geek. That Social Geek will help you manage your online reputation, give you tools for social media management, and provide a chatbot service for your website. We're interviewing local small business owners so we can learn more about each other's businesses and bring our community closer together.
It’s our last episode of Social Geek’s first decade! Johna Burkeis the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications. We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives. Reach Johna at Johna@amecorg.com and check out AMEC’s tools and 2020 summit info! Thanks to Social Joey, The Better Software Company, and Brand Journalists.
Rytis Lauris is the Co-Founder and CEO of Omnisend, a London-based ecommerce marketing platform and he joins us this week on Social Geek. Rytis shares the latest best practices and trends for marketing your ecommerce business by pairing email marketing with messages via SMS, Facebook Messenger, WhatsApp, and more. Thanks to Social Joey, Intrepid Direct Insurance, and Brand Journalists.
Jam Hashmi, CEO and Co-Founder of FranchiseSoft, joins the show with an update on how marketing automation is impacting the Franchise industry. Thanks to Social Joey and AnswerConnect! Social Geek is a proud supporter of IFA’s VetFran program.
On this very different episode of Social Geek, we speak with Radim Dragomaca, Director of Veterans Affairs and Strategic Communications at The International Franchise Association Foundation. Radim walks us through the VetFran program, what it means for veterans, and what the benefits are for franchisors and brands! Thanks to Social Joey and The Better Software Company for your support.
Red Boswell, President of The International Franchise Professionals Group / IFPG and a true leader in the Franchise space, joins us from the floor of #IFE2019! Red shares how he developed his own personal brand to stand out in a crowded field. We also dive into the role of a consultant, including just what the heck does a consultant do anyway?? Thanks Social Joey and Gusto for supporting Social Geek!
Nationally-known business leader and author Dina Dwyer-Owens joins Social Geek to share her thoughts on personal branding! We'll chat about Neighborly, her vision of leading with a proven code of values, and how other leaders can develop their own personal brand. Dina's free workbook: https://www.dinadwyerowens.com/free-workbook/ Dina's blogs: https://www.dinadwyerowens.com/blog/ Dina's speaking info: https://www.dinadwyerowens.com/motivational-speaker/ Social Geek is a proud supporter of VetFran! Check out the fantastic new VetFran website and learn more about this great organization. Thanks Social Joey for supporting VetFran and Social Geek!
This week on Church, we’re going to be talking about Awakening, and for many people when they “Wake Up”… how the usually experience a moment of clarity right before a spectacular crash burn landing in their new found reality. My guest will be Jennifer Marco, and together we’re going to talking about the milestones of waking up, and what they actually feel like? We’re also going to be talking about the mythology of Hope, and how important the role Hope actually plays in claiming your power. We’re also going to have Jesse Stay, the Social Geek, he’s an author, and expert on social media marketing… and we’re going to be talking about how each of us can use our social media influence for good, and how our influence can ripple out from our small pond and effect real change in the world we live. All this and much more, on our brand new show, “Church” - This Sunday morning at 11 on KTALK Radio, Real Two-way talk!
Get ready for #IFA2018 with a conversation with Social Geek host Jack Monson and special guest Liane Caruso of Qiigo. We'll talk about the recent Newsfeed changes on Facebook, the upcoming events at the IFA convention, and the brilliant marketing move at Crock-Pot with NBC's "This Is Us"!
If you are a marketer who's not yet ready to give up on Google+, or if you're true Social Geek and want to check out Google+ again, Jack Monson and Deb Evans provide recommendations and tips using Google+ in 2016. www.socialgeekradio.com www.facebook.com/socialgeekradio Twitter: @DebCE and @JackMonson
Nerd Effect Podcast 50 – Social Geek / Geeks Worldwide by Nerd Effect Podcast on Mixcloud Welcome to *DRUM ROLL PLEASE* EPISODE 50!!!! After a year and a half and well over 100 shows total, we have hit our first big mark. Episode 50 of our core show. And we have invited some very special […]
Join us as we continue our discussion of summer technology fun for kids! Meet Lisa Johnson, Instructional Technology Specialist for NEISD, App Enthusiast, Apptivity Author, Social Geek, Wordpress Addict, and Lifelong Learner. Lisa told us, “I am blessed to be working as an Instructional Technology Specialist for NEISD. I love my job and never truly see it as "work". The Mumford & Sons song, Awake Your Soul, says it best “Where you invest your love, you invest your life.” Lisa received her Master Technology Teacher certification from OLLUSA in 2008, taught 4 years of 7th Math/Pre-Algebra, and has certifications in elementary education, middle school mathematics, and all-level English/Language Arts. Her love for “cooking up” technology integrated lessons and the need for a creative outlet and a global audience led to the creation of techchef4u wordpress blog. Throughout the years she has served in various leadership and mentoring roles and is very involved in curriculum planning, vertical alignment, developing assessments, and disaggregating data. She has designed and presented technology training at district, regional, and state conventions and conferences. Blog, LinkedIn profile & Twitter feed for more info on Lisa, resources, and updates
Deb's weekly co-host BJ Emerson will not be able to join the show this week as he will be in flight to a destination unknown. He has promised to return next week. In the meantime, Lorri Wyndham, COMPUTER EXPLORERS Operations Manager will join Deb as co-host this week. Deb and Lorri will discuss why they have been called "social geeks" and will share their thoughts of who they believe are "social geeks" and why. BJ just may be the hot topic of conversation! Are you a geek due to the number of followers you have on Twitter or friends on Facebook? How many badges do you own on Foursquare and how many locations can you declare to be the Mayor? Does your blog or website have a "Like" button? What is the geek profile of 2010 and will it look different next year? Join the show live and use the chat feature to share your thoughts. Social Geek Radio is not complete without "Geeking It Out" at the end so be prepared to have your computer in position with the internet open.
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