Podcasts about hawke method

Wasting money on marketing that doesn't move the needle is frustrating, especially when growth feels just out of reach. It's not just about spending more—it's about finding the right strategy that actually works for your business. Many companies get stuck throwing money at ads, content, or agencies without a clear plan, hoping something will stick. But real growth happens when marketing aligns with your audience's needs and your brand's strengths. The right approach doesn't just attract customers—it builds momentum, turning small wins into scalable success. The question is, are you ready to shift gears and make every dollar count? Erik Huberman, founder and CEO of Hawke Media, leads a fast-growing marketing consultancy that provides CMO-level expertise. He has helped scale over 5,000 brands, working with companies like Red Bull, Verizon, and Crocs. His book, The Hawke Method, a USA Today bestseller, outlines three core marketing principles. Today, Eric addresses key marketing challenges, including misunderstandings of sales cycles, hiring inexperienced marketers, and keeping up with the fast-changing digital landscape. Stay tuned! Resources Erik Huberman: CEO, Marketer & Thought Leader Hawke Media: Your Outsourced CMO® Follow Erik Huberman on Facebook

CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. Listen to this informative Sharkpreneur episode with Erik Huberman about how to get 50 new clients a month. Here are some of the beneficial topics covered on this week's show: - How Hawke Media has assisted in the growth of over 3000 brands globally. - Why Hawke Media's core mission is to provide accessible, high-quality marketing to businesses of all sizes. - How your marketing strategy should be based on industry demand and avoid areas of diminished returns. - Why less substantial budgets are less likely to yield impactful marketing results. - How Hawke Media doesn't trick clients into purchasing their services, instead, they attract clients who already recognize the need for marketing. Connect with Erik: Guest Contact Info X @hawkemedia Instagram @hawkemedia Facebook facebook.com/hawkemedia LinkedIn linkedin.com/company/hawkemedia Links Mentioned: hawkemedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Erik Huberman is the founder and CEO of Hawke Media, the highly successful marketing agency known as Your Outsourced CMO® that's helped grow over 3,000 brands worldwide, and is valued at more than $150 million. His highly-anticipated first book, The Hawke Method, demonstrates that marketing is more than a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. The post #210 – Erik Huberman on How Busy Executives Can Find the Time to Write a Book – And Profit first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Episode Highlights:Insights into the Broken Marketing Ecosystem and the genesis of Hawke MediaPublishing of Erik's book, "The Hawke Method."Brand building and energy managementShared roots in Ventura County and experiences growing upSignificance of the “Red Hawk” with the brand and emotional aspect of marketingImportance of managing energy and balancing business responsibilities with personal pursuitsImpact of AI on the future of work and the economyChallenges of entrepreneurship and the importance of maintaining mental and physical healthTweetable Quotes:“I'm a firm believer that the brand is what you make of it.” — Erik Huberman“People use logic to justify emotions, but we're emotional creatures.” — Erik Huberman“I think the logo needs to be a symbol that people can rally around. But the symbol needs to be meant more internally than externally.” — Erik Huberman“Businesses fail for two reasons only; one: they get underwater on debt or capital and they can't get above water and two: the leaders give up.” — Erik Huberman“The consistency of what you do is what becomes your brand.” — Erik Huberman“When you're part of an early company that turns into a powerhouse, that's really rewarding.” — Erik Huberman“If you want to keep something long-term and sustainable, fight for that!” — Erik Huberman“If you're gonna jump into something, you should have some proprietary knowledge or some connections to build a business.” — Erik Huberman“It is really easy to find the energy when you feel like your time is gaining momentum and you're on the upswing and everything is going well — that energy comes easily.” — Erik HubermanLinks Mentioned:Kurt's TwitterKurt's InstagramKurt's LinkedInErik HubermanHawke MediaAlex JacobsonAndrew Stewart LeahyChristian GarrettClark LandryDavid ConnorsDuke StumpJanine O'NeillJulian SteinbergPaige CraigRobert LeshnerSimon SinekTony Delmercado137 Venturesa16ZBarstool SportsFly kittGetty MuseumsHunt ClubLimeLululemonMartechNikeOak Grove SchoolSequoia Capital

My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few.   Social and Website: Linkedin: https://www.linkedin.com/in/erikhuberman/ Linkedin:https://www.linkedin.com/company/hawkemedia/ Website: https://hawkemedia.com/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

How are you planning to leverage AI for marketing insights? Want to know the best tools to utilize artificial intelligence in your agency? For years, we've known AI would revolutionize marketing through real-time insights and automation. However, for it to provide accurate insights and recommendations, it needs a comprehensive understanding of how a company is performing in relation to the overall market. Today's guest knew this was where AI was moving towards and decided to jump to the challenge of building a platform that would best utilize these developments for agencies. He'll share his journey from identifying AI as the future for agencies to years of failed attempts at development and finally finding the ideal partner to build his vision. He also talks about what he looks for in an acquisition and how he deals with burnout. Erik Huberman is the founder of Hawke Media, an outsourced CMO and marketing team that customizes data-driven, performance solutions to help launch, scale, and invigorate businesses. Check out Erik's previous interview, where he talked about setting financial goals, his marketing methodology, and his book, The Hawke Method.  In this episode, we'll discuss: Learning to align systems to talent. Why he set out to leverage AI for marketing insights. Can agency owners avoid burnout?   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Agency Analytics: Today's episode of the Smart Agency Masterclass is sponsored by Agency Analytics, an automated client reporting solution for marketing agencies. Go to agencyanalytics.com/smart to sign up for a 14-day FREE trial and see how life feels on the other side of manual reporting madness. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   Early Lessons on Aligning Systems to Talent to Boost Retention As an entrepreneur, Erik had started a few e-commerce companies and was unimpressed by the agencies he had worked with. He decided to form a small team that could assist his clients and quickly saw a positive response. Initially, he attracted people to work with him for a low base pay and a percentage of revenue. In his mind, the sky was the limit and any one of those workers could make a lot of money under that model. However, within six months most of them were gone. This is how he realized most people are not entrepreneurial and would rather have consistency over volatility. With this lesson learned, he pivoted to attract talent seeking consistency over shoot-the-moon potential. With the model adjusted, growth exploded and revenue was $1 million in their very first year. As expected, the growth percentage leveled off, but steady year-over-year expansion continued. Erik realized different motivations drive people. Some thrive on uncertainty, but most need security. Neither is right or wrong - smart leaders align systems to talent. Once he matched incentives to appetite, talent and growth flourished. Know your team and they'll drive you anywhere. Why You Should Stay Ready to Replace Irreplaceable Talent After starting several enterprises Erik learned you'll always be hiring and rotating key roles. Would it be ideal to find the perfect person who will stay for the next 30 years? Of course! However, life happens so now he stays ready to perpetually replace irreplaceable talent. Except one - his strategist-turned-president partner. So far, he's the only hire who came into the agency with an attitude of owning his work, treating it as more than just another job. He definitely earned the leap from employee to co-owner carrying that weight from day one. It's a decision Erik definitely doesn't regret. When it comes to building leaders, he has also learned the importance of dedicating more time to their training. “I used to just rush through meetings with my leaders,” he admits. Now he prefers to spend time in the weeds with them and collaborate, instead of just expecting them to solve any problem that may come up. Building a Platform to Leverage AI for Marketing Insights Seven years ago, Erik had a meeting with Marcus Shingles and Peter Diamantes. They talked about rapid disruption and got to wondering about what was going to disrupt marketing agencies and what they do. At the time, Marcus and Peter thought it would be freelancers. Erik disagreed and leaned more toward AI as a disrupting force. In his opinion, AI would first offer insights into an agency's marketing channels to see what's working and what's not. At some point, instead of just telling you what wasn't working, AI would also offer to fix it for you in real time. Their response to his predictions was “Well, why don't you build that?” His company was young but he decided to jump at the challenge. Step one had to be data. He would need data from thousands of companies to educate an individual platform. Next, he focused on building a visualization platform that would do an automated audit to show companies how they're performing and where they can do better. Six long years later, the platform vision was still incomplete. Three failed tech teams couldn't deliver. Then he was approached by a dashboard developer who had the missing puzzle piece. Erik had the data and team; they had the tech. A partnership was born. Although slow, their collaboration clicked - seamless negotiations gave way to immediate execution. Today, they have over 2,000 customers and growing. Why No Acquisition Should Move Forward Without the Right Culture Fit For acquisitions, Erik seeks agencies that complement Hawke Media's core. Geographic fills, service expansions, strategic bolt-ons - any over $1M revenue with scale potential. He loves founder-led shops where Hawke's infrastructure can partner to rapidly expand capable teams 8-9X in just a couple of years. However, without cultural alignment, even winners go nowhere. So beyond financials and operations, Erik probes for shared values and vision. With those locked in, holding back becomes impossible. They nourish talent and stoke significant growth. In the end, systems may stimulate but only engage humans who are able to innovate. That's why no acquisition moves forward without the right cultural fit. The rest can be learned, but passion and purpose must already live within. Can Agency Owners Avoid Burnout? Before this year, Erik never understood the talk about burnout. He had never experienced it. Now that he has, he can only say it's inevitable, despite preparation and passion. Building a business is hard. Even someone like Mark Zuckerberg, who built one of the biggest companies of our generation, has to deal with stress and burnout. It won't always be butterflies and rainbows. Add that to the stress of the state of the world and, overall, mental health is not great for most adults right now. Personally, he prefers to put things in perspective because stress can affect your ability to function in your everyday life. Does this really matter? Is it worth so much stress? Is it worth compromising his health for? Other than that, he makes sure to meditate and exercise and informs himself to understand the market. Being very aware of the shifts in the economy, how they have historically played out, and how you can prepare for hard times can really help reduce the fears that come with uncertainty. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Hawke Media & AI Erik Huberman, Hawke Media   – The Sharkpreneur podcast with Seth Greene Episode 979 Erik Huberman CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few.   Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI. Here are some of the beneficial topics covered on this week's show: - How marketers must understand that their marketing drives enterprise value and growth. - Why it's important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market. - How starting a successful agency requires having a deep understanding of marketing and being the best. - Why you shouldn't expect easy success and quick money by running Facebook ads when starting a new company. - How companies shouldn't cut back on their marketing budget based on fear driven narratives.   Connect with Erik: Guest Contact Info Twitter @hawkemedia Instagram Facebook facebook.com/hawkemedia LinkedIn linkedin.com/company/hawkemedia   Links Mentioned: hawkemedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an engaging episode with Erik Huberman, the dynamic CEO of Hawke Media, a rapidly growing company with unique insights into thousands of brands. Discover his powerful marketing framework that consistently delivers incredible results for clients. But what truly stands out is the exploration of the broader market context. Learn how businesses are thriving in diverse economic environments, adapting to headwinds with Erik's valuable insights.As a seasoned entrepreneur and CEO of "Your Outsourced CMO," Erik has played a pivotal role in growing over 4,000 global brands, leading Hawke Media to a valuation exceeding $150 million. His expertise as a writer and thought leader is featured in top publications like Rolling Stone, Forbes, and Inc.Don't miss this captivating conversation with Erik Huberman, as he generously shares his wealth of experience and knowledge.We talk about:[0:00] Intro[2:48] Erik's entrepreneurial journey[4:01] The Hawke Method Book[5:44] Case Studies with the Hawke Method[6:36] Confirmation bias and branding[9:40] Understanding customer aspirations[12:29] Leveraging AI for data-driven marketing strategies[17:11] How to sustain brand culture amid rapid growth[19:25] Leadership resilience in times of growth and recession[26:06] What's in store for Erik and Hawke Media[27:47] The power of brand consistency [29:28] Where to find ErikConnect with Erik here:http://www.hawkemedia.comhttps://www.instagram.com/erikhuberman/Mentions:The Hawke Method: https://www.amazon.com/Hawke-Method-Principles-Marketing-Brands/dp/1631957015Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media. We talk about writing a book that grows your business and a whole lot more: -Why Erik decided to write a book as a marketing agency owner-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)-The actual value of a book for an agency owner (it's not what you think)-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books-How Erik sold 30,000 copies of his book in less than a year-How Erik got into airport bookstoresWe also talk about the business side of books: -Why Erik named his book the same as his business (and should you do it?)-How Erik got PR for his book and how he gets ongoing PR for his businessIf you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...

In this episode you will learn:Why does Erik emphasize the importance of financial literacy and understanding money management?What motivated Erik to establish a VC fund alongside his marketing agency, Hawke Media?How did Erik and his team develop a strategic approach for their VC fund, Hawke Ventures?How did the extensive ecosystem and network of their marketing agency benefit their VC fund's operations?What advantages does owning an ecosystem bring and how does it benefit portfolio companies and the overall business?What challenges arise when raising a fund, and how does the emotional aspect impact the fundraising process, particularly with high net worth individuals?What defines dual threat CEOs, and how do they potentially generate better returns compared to traditional VC fund managers?Why is self-reflection and learning from missed investment opportunities crucial for growth?Why does Erik's fund have a lower frequency of investments in consumer brands? What current trend in commerce enablement excites Erik the most?About:Erik Huberman, the CEO and Founder of Hawke Media, is a highly accomplished entrepreneur and marketing expert. In 2014, he launched Hawke Media, which has become the fastest growing marketing consultancy agency in the United States, now valued at over $150 million. Prior to this, Erik had already built and sold two successful e-commerce companies by the age of 26.Erik's business portfolio has continued to expand strategically, including several company acquisitions. In 2018, he launched Hawke Ventures, which achieved a closed single fund of $5.6 million. In 2020, Erik started his own podcast called HawkeTalk, and in 2021, he introduced HawkeZ, an agency specifically designed to help brands connect with Generation Z. Most recently, he authored a book titled "The Hawke Method."Erik's expertise and achievements have earned him recognition within the industry. He has been honored with accolades such as Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers, among others.

In this Pocket Sized Pep Talk, you'll learn:The mistake most make focusing solely on in-house marketing, or solely on vendorsSome of the moves Fortune 100 make on a small business budgetThe value of hiring a marketing agency over an in-house marketing team to not replace, but work with your in-house team How to know when you're ready to outsource your marketingHow to quickly pivot your business during a crisisHow to get attention in an attention-deficit world What Erik would tell a younger Erik if he could go back and whisper in his ear.To contact this guest:e@hawkemedia.comwww.hawkemedia.com 

In this week's episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.Erik's the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that's helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.Some of the topics we discuss include:The first thing brands need to consider if they want to growHow to understand your customer's purchase cycle and consideration periodErik's 3 principles of marketing simultaneously needed to acquire and retain customersThe right tactics to take to grow awarenessDon't confuse your target audience and your brand persona - they can be differentHow to balance nurturing tactics alongside awareness tacticsThe need for using content as a way to nurture and create trust Why 3rd party validation is an ideal way to build trustOver time, what you deliver consistently becomes your brand - good or badHow marketers can use AI in the right way to help cut through all the noiseRESOURCES FROM THIS EPISODE:Erik's site - Hawke MediaErik's book - The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

In this episode of the Transition, I share some inside scoop on how I'm approaching Lead Generation, Flawless Acceleration,utilizing the Hawke Method, and how you can apply it on your own venture as well. I also use today's episode as an opportunity to cover branding essentials for going to market.Be sure to subscribe to the Transition Newsletter on Substack here: https://bit.ly/37Bb8NeOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgWatch Marc Andressen's interview with business insider here: https://www.youtube.com/watch?v=zfOsP3PmI1U

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In this episode of The Art of Social Media, Tejas Mehta is joined by Erik Huberman, Founder and CEO of Hawke Media. They discuss the difficulties of finding a good marketing agency, the golden tips for growing an agency, and how to make your way to the top of the marketing game. Erik Huberman is a marketer, public speaker, thought leader, and author. His company, Hawke Media, has helped grow over 3,000 brands worldwide and is valued at more than $150 million. Previously, Erik was the Co-founder of Swag of Month and Chief Development Officer of Fame Wizard. Erik is also a Founding Partner of Hawke Ventures, a Partner of BLT Enterprises, and an Operating Partner of Arrowroot Capital. He hosts the HawkeTalk podcast, is the author of The Hawke Method, and his work has been featured on Forbes, CSQ, RollingStone, Worth, and Grit Daily.

Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry. CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. Erik is the author of the Hawke Method and is a contributor for Forbes. website: https://hawkemedia.com/

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgPurchase “The Hawke Method”  here: https://amzn.to/3W20A0n

Today, Eric Rozenberg is excited to share with you, the listeners, ten books that impressed and impacted him. He sincerely hopes that you will read and enjoy them and that they will inspire you as much as they did him!  Bio: Eric Rozenberg has helped thousands of entrepreneurs grow and manage their businesses better. His purpose is to inspire people with integrity and honesty, help them take action, get results, and develop their businesses and their lives. For two decades in his previous life, Eric consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but also will bring corporate strategies to life and amplify team motivation/performance.  Eric is an acquisition entrepreneur, speaker, podcaster, and two-time Amazon bestselling author. His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners. Every Tuesday, listeners learn something new they can apply in their businesses and/or get inspired by amazing guests. His first book, Meeting at C-Level, is the first book on the Why of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and helps professionals to position themselves as strategic partners. His second book, Before It's Too Late, A Love Letter to my Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric is a current member of the Entrepreneurs Organization (EO) and of The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium and was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry. Eric's ten recommended books: The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Before It's Too Late, by Eric Rozenberg The Joy of Success, by Susan Ford Collins Susan is a Co-founder of the Strategic Forum in Miami. She has been coaching people throughout her career. The Joy of Success: Ten Essential Skills for Getting the Success You Want was the first of the several books she has written. While writing the book, she looked into what made people successful and realized there are ten essential skills every successful person applies, regardless of their culture or country.  Eric found the ten skills she mentioned exciting and easy to apply. He particularly likes her idea of creating a Success File. The Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Designed by Alan Smith) Eric often refers to this book in his workshops or when people talk to him about their businesses because it is an interesting story. Alexander Osterwalder was writing a dissertation on business models, and that became his business. The idea behind it is to have different blocks to consider for any kind of business. You can download a tool called Business Model Canvas, where everything is mapped into one box to brainstorm a business model for a business of any size. It will eliminate the need to do market research for at least six months. The Hawke Method, by Erik Huberman Erik Huberman leads one of the fastest-growing digital agencies in America. He positioned the term “fractional CMO”. The book, The Hawke Method, is centered around the principles of awareness, nurturing, and building trust. The author gives concrete examples to illustrate ways to implement those principles. Eric recommends this book for anyone from beginners in the marketing field to seasoned entrepreneurs. Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday Ryan Holiday has written several books, including Stillness Is the Key and Perennial Seller. Trust Me, I'm Lying is a frightening book, but it is also enlightening. In the book, the author explains that incorrect information does get corrected after an article has been published. He also discusses what he did with a well-known retail chain regarding using social media to launch a product.  Who Not How by Dan Sullivan and Dr. Benjamin Hardy Dan Sullivan is a master coaching guru. Who not How is a principle that entrepreneurs and business owners who think they are irreplaceable and nobody can do things as well as they do, can apply to encourage them to move in the opposite direction. The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman   Todd Herman is a fascinating person who coaches athletes and individuals. He wrote The Alter Ego Effect to explain that athletes reach a point where they have to go above and beyond what they would usually do, and the person they become when they put their engine in overdrive is known as their alter ego. In the book, the author explains how to create an alter ego and how to leverage its power to overcome challenges and achieve way more than you would usually achieve in your life. Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller This book is a must-read for anyone considering starting a new business or who may be re-inventing an existing business. The book explains the entire methodology and journey of using seven steps to create a StoryBrand to help them define the StoryBrand for their companies.  The Psychology of Money: Timeless Lessons on Wealth Greed and Happiness, by Morgan Housel This is a fascinating book about money. It contains impactful stories and themes to help readers reflect on their values and relationship with money. One Last Talk: Why Your Truth Matters and How to Speak It, by Philip McKernan One Last Talk is an invitation for readers to find their truth and speak it out loud to at least one person. The book gives a framework to help readers do it. It is called One Last Talk to challenge and inspire readers to focus their minds and open their hearts by making them face their metaphorical death. It is an inspiring and fascinating read! Before It's Too Late: A Love Letter To My Daughters and America, by Eric Rozenberg Eric is very proud of his book! It is a legacy project. It is the story of why Eric and his family left Europe, the rise of antisemitism, the rise of Islamism, and the cowardliness of leaders. The book goes into the current situation that prompted them to leave for America and the similarities and differences they see in America. The book has many links and references to help readers fact-check and learn more about what Eric has written.   Eric hopes you will enjoy reading these books!  Resource: Business Model Canvas Books Mentioned Meeting at C-Level, by Eric Rozenberg Before It's TooLate, A Love Letter to my Daughters and America, by Eric Rozenberg The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Connect with Eric On LinkedIn On Facebook On Instagram On Website

Marketing professional Erik Huberman is the Founder and CEO of Hawke Media. Hawke Media is your outsourced CMO and one of the fastest-growing marketing agencies. The company is valued at over $150 million and is responsible for growing over 3,000 worldwide brands. Erik is a captivating speaker, storyteller, thought leader, and writer. His published writings can be found in Forbes, Entrepreneur, Business Insider, and Rolling Stone. Erik is also the author of a national best-seller, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar.  Additionally, Erik is a recipient of numerous awards and honors, including The International Business Awards' Entrepreneur of the Year, a Telly Award, Forbes' 30 Under 30, CSQ's 40 Under 40, and Inc. Magazine's Top 25 Marketing Influencers. In this episode… Founding and operating a company is no easy feat. Furthermore, heading a company becomes more challenging as it grows and profits. But what happens when one company evolves into two or more? By age 26, entrepreneur Erik Huberman had already successfully founded, grown, and sold two e-commerce businesses. But he didn't stop there. As the owner of one of the most successful and fastest-growing marketing agencies, Erik has spearheaded two entities under Hawke Media company. It seems that everything he touches turns to gold. So, what is Erik's magic formula for establishing and growing lucrative companies? Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz, featuring the Founder and CEO of Hawke Media, Erik Huberman. They discuss Erik's methods for developing successful companies, Hawke Media's origins, and Hawke AI's future. Plus, Erik shares a story from his best-seller The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar.

Our guest for today is the author of the Hawke Method. He launched the Hawke Method in 2014; it is the fastest-growing marketing consultancy in the United States and has been valued at over $150 million with 250 employees. His name is Erik Huberman. He has been awarded in Inc. Magazine's Top 25 Marketing Influencers and Forbes Magazine's 30Under30. A sought-after thought leader who has recently joined XPrize as their key marketing advisor. Find out here about the Hawke method: www.hawkemethod.com You'll Discover Be there for the opportunity to happen. [11:14] Every business has a different marketing strategy, internal operations, and goals. [17:10] Know when you are ready to outsource your marketing. [21:15] Partner with someone that has best practices. [23:05] YouTube is an advertising channel and not great as a content channel. [36:50] ...And much more! Helpful Resources For a full transcript of this episode,visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Interview with Erik Huberman - Founder and CEO, Hawke Media Erik is the founder and CEO of Hawke Media, a highly successful marketing agency known as Your Outsourced CMO® that has assisted in the growth of over 3,000 brands globally and is valued at more than $150 million. Erik has received numerous honours and awards, including the Forbes 30 Under 30 Award, CSQ's 40 Under 40 Award, and Inc. Magazine's Top 25 Marketing Influencers Award. Tune in to learn how to navigate today's changing landscape from this seasoned marketing professional in the latest episode of MoM. What's on the Menu: 1. Diving deep into the Hawke Method of Marketing 2. Identifying the low-hanging fruit of marketing 3. CMO in a box: automated insights for the new age marketer 4. Peer collaboration and programming: The Hawke Fest 5. Building a loyal community base in a post-pandemic world 6. Accessibility to great marketing: The Hawke Media Mission

The trend for companies to become their own media outlet is not going away, and the link between Venture Capital and that trend is growing stronger. Our guest today is Erik Huberman, Founder and CEO of Hawke Media, and the recently launched Hawke Ventures. We talk about Erik's career, why he launched a VC Fund, and where all of this is going.About Erik Huberman:Erik is the founder and CEO of Hawke Media, the highly successful marketing agency known as Your Outsourced CMO® that's helped grow over 3,000 brands worldwide, and is valued at more than $150 million. He is the author of The Hawke Method, which demonstrates that marketing is more than a numbers game: calculations for business growth and sustainability go far beyond systemic analysis.A word from our sponsor:At Ripple, we manage all of our fund expenses and employee credit cards using Jeeves. The team at Jeeves helped get me and my team setup with physical and virtual credit cards in days. I was able to allow my teammates to expense items in multiple currencies allowing them to pay for anything, anywhere at anytime. We weren't asked for any personal guarantees or to pay any setup or monthly SaaS fees.Not only does Jeeves save us time, but they also give us cashback on our purchases including expenses like Google, Facebook, or AWS every month. New users can earn up to 3% cashback for their first 90 days.The best part is Jeeves puts up the cash, and you settle up once every 30 days in any currency you want, unlike some other corporate card companies that make you pre-pay every month. Jeeves also recently launched its Jeeves Growth and Working Capital initiative for startups and fast-growing companies to enable more financial freedom for companies. The best thing of all is that Jeeves is live in  24 countries including Canada, US and many other countries around the world.Jeeves truly offers the best all-in-one expense management corporate card program for all startups especially the ones at Ripple and we at Tank Talks could not be more excited to officially partner with them. Listeners of Tank Talks can get set up with a demo of Jeeves today and take advantage of our Tank Talks special with a‍ $250 statement credit after the first $2,500 in spend or a $500 statement credit after the first $5000 in spend. Lastly, all Jeeves cardholders receive access to their Lounge Pass program and access to over 1300 airports globally.Visit tryjeeves.com/tanktalks to learn more.In this episode we discuss:02:32 Erik's career journey to starting Hawke Media09:29 Lessons Erik learned from his first startup15:58 How to spend capital wisely and the dangers of changing for the sake of change18:29 Early customers for Hawke Media and how they got traction22:20 Some of Erik's favorite campaigns24:49 Examples of ROI from their campaigns27:14 The reason why Hawke Ventures was launched33:28 How Hawke Ventures differentiates itself from other funds36:20 Things he wished he knew prior to launching the fund40:08 Fundraising in 202241:10 Hawke Venture's investing thesis43:01 The strategic partnership with Bank of CaliforniaFast Favorites:

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn't happen overnight and a lot of it boils down to understanding the principles of modern marketing. In his book, The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar, Erik covers a variety of ways marketers can avoid several marketing pitfalls and ultimately improve their conversions. Today, Erik talks about the Hawke method of marketing. Show NotesConnect With:Erik Huberman: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn't happen overnight and a lot of it boils down to understanding the principles of modern marketing. In his book, The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar, Erik covers a variety of ways marketers can avoid several marketing pitfalls and ultimately improve their conversions. Today, Erik talks about the Hawke method of marketing. Show NotesConnect With:Erik Huberman: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We hope to prepare our kids for all of life's challenges: staying healthy, maintaining relationships, and of course, managing money! The last thing we want is for our adult children to run home to us, bankrupt and ready to live in our basement. We hope that they'll make wise financial decisions, fund their own lives and maybe even have enough to start families of their own someday!But money management isn't something that's typically taught in schools…and there's no script for how parents should teach it either! Parents have bickered for ages about the best way to set kids up for financial success. Should kids be getting allowances, credit cards and bank accounts? Is it wise for them to get a job while they're still in school, or should they simply focus on their education?To give us some perspective from the other side, we're talking to Erik Huberman, successful entrepreneur and author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar. Erik is the CEO and founder of Hawke Media, a marketing agency that has worked with over 3,000 different brands! He's here to share some brilliant ideas about how we can teach young folks the ins and outs of financial responsibility.In our interview, we're debating whether or not teens should follow their passion or pick a more responsible path. We're also discussing how we can prepare kids for the brutal financial realities of life, and why we need to encourage teens' to think critically about social media marketing...

Jayzen is thrilled to be talking brand with his guest, Erik Huberman. As a serial entrepreneur and marketing expert, Erik broke the mold from the traditional agency model when he founded Hawke Media in 2014 and is now the fastest growing marketing agency in the country. Seeing a need in the market, Erik created an agency as Your Outsourced CMO®, allowing companies of any size to have amazing creative marketing in an ala carte manner. Starting his career very early in life working in his fathers business to now managing a team of over 300 and 600+ clients, Erik has incredible stories to tell and advice that we all can learn from. Guest Bio Erik Huberman CEO & Founder Hawke Media CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method, becoming a national bestseller. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including Forbes Magazine's 30 Under 30, CSQ's 40 Under 40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Selling With Love is more than a podcast! Join the community of like-minded entrepreneurs ready to overcome their sales blockages and transform the planet at: https://www.linkedin.com/groups/14070148/ ===== How much do you think you know about marketing? Erik Huberman, the founder of Hawke Media, brings a powerful message: if your revenue is lower than $10k a month don't delegate your marketing to an agency, and when you hire one, consider that most of them aren't good at what they do. Successful businesses understand the principles of awareness, nurturing, and trust; know the Purchase Cycles of their customers, and balance their patience healthily. Don't blame the new iOS or Facebook policy for the success of your campaigns. Listen to this fantastic conversation and learn marketing and sales fundamentals first. Everything else will follow. =====

Erik Huberman's company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they've distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”. In this episode, he breaks down how the Hawke Method approaches what they call the “three principles of marketing”: Awareness Nurturing Trust We dug into all of this, plus the problem with using ROAS to measure advertising effectiveness, why TikTok holds so much potential for marketing, and more.

Erik Huberman is the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at nine figures and has grown his company from seven to over 300 employees internationally. The company has serviced over 3,000 brands of all sizes from start-ups to household names like Red Bull Verizon, and Alibaba. Hawke Media has taken home numerous industry awards including Inc. 500's list of “Fastest Growing Companies,” Fortune Magazine's “50 Best Workplaces” with Erik being named the International Business Awards Entrepreneur of the Yar in t Advertising, Marketing, and Public Relations. As a serial entrepreneur and marketing expert, Erik Huberman is a sought-after leader in the world of digital marketing and entrepreneurship. He is also a regular contributor to major publications like Forbes, Entrepreneur magazine. He's also just released his new book “The Hawke Method.”   Here are some topics we covered: Scaling Without Outside Capital Being Creative With Mergers & Acquisitions A Pivotal Moment In Monaco The Hawke Method It's Our Duty To Teach Others What Is “Marketing”? Where The Branding Process Begins What Is “Branding”? The Biggest Changes In Marketing Treat Your Marketing Strategy Like A Stock Portfolio The Lifetime Value Of A Client Advice For Young Advertising Executives Work Hard/Play Hard Daily Routine Celebrating A Year From Now Legacy     Every week, the RUN GPG Podcast aims to provide inspirational stories from people who made a mark in entrepreneurship, business, entertainment, the arts, personal development, and the real estate industry. It is produced by the GREATER PROPERTY GROUP with the intent to help our audience grow and scale their business and their life. Know more about GREATER PROPERTY GROUP and the RUN GPG Podcast by going to www.rungpg.com or by getting in touch with us here: info@greaterpropertygroup.com. Contact Erik Huberman: Instagram: https://www.instagram.com/erikhuberman Website: https://hawkemedia.com/erikhuberman Facebook: https://www.facebook.com/erikhuberman   Subscribe & Review The RUN GPG Podcast Thanks for tuning in to this week's episode of the RUN GPG Podcast! Please leave us a review on iTunes. This will help us continue delivering beneficial content for you and our listeners each week!

In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campaigns should be measured during each of the 3 stages Links mentioned on the show Follow Erik on LinkedIn. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Meet Erik Huberman, the Founder and CEO of Hawke Media, and author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar. After growing a MASSIVE agency, Hawke Media, and helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. In this episode, we learn how Erik start his agency, grew a team and the challenges that come with that. We learn what it's like to become an author and the principles you can learn from his book. If you're a marketer or agency owner, you'll love Erik's take on agency life. [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist here. [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!

Entrepreneurs often make the mistake of entering into a business with an "all-in” mindset. Instead, you should Reinvent your company and pivot towards success by using the right marketing strategies. In this episode, Erik Huberman shares his insights from his experience as CEO of the successful marketing agency, Hawke Media. He discusses how marketing can help your business stay afloat even in times of crisis. Erik also talks about the future of marketing in the wake of the Metaverse, Web 3.0 and NFTS. Here are some power takeaways from today's conversation: Entrepreneurship is not about risk-taking; it's about risk-mitigation. It is not the end if your business fails, you can always bounce back. A marketing strategy should help move the needle on your business. Success involves luck and timing. [3:56] Becoming an Entrepreneur Erik first dove into entrepreneurship at a young age so that he could buy a guitar. Growing up, he came to realize that there was a difference between hobbies and professions. Drawing that line means understanding that being good at something is not always synonymous with being passionate about it. [12:54] Businesses and Web 3.0 Joining the Metaverse and investing in NFTs are all the rage right now. However, Erik cautions against the "shiny object syndrome” regarding these kinds of trends. There is a risk that these movements will only become buzzwords, with entrepreneurs of no real expertise on the subject weighing in. It's critical to understand how they make money in practice. [20:38] The Hawke Method Erik recently published the book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar. Using his broad experience in marketing, he has condensed it into three pillars: awareness, nurturing, and trust. [26:50] Fearing Failure Everyone experiences moments of hesitancy and fear, especially when starting a business. To overcome your fear of failure, keep in mind that entrepreneurship isn't about taking risks. Rather, it is about risk-management. Guest Bio: Already the CEO of the successful marketing agency, Hawke Media, Erik Huberman has also launched a podcast, HawkeTalk, where he talks to notable people about their origin stories. Erik is also a published author with the book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar. Links to Resources: https://hawkemedia.com/ https://www.hawkemethod.com/ https://www.linkedin.com/in/erikhuberman For more Reinvention content, hundreds of engaging interviews and blogs visit - https://www.thereinventionexchange.com/ My Book - RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? - available on Amazon, Apple Books and at https://www.thereinventionexchange.com/shopthebook

We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals. Erik joins the show to talk all about it plus tell us about his new book, The Hawke Method, to help SMBs with the most important marketing strategies. Connect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodListen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You're Making With Your Website

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method, becoming a national bestseller. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few.

In this week's episode of Data Unlocked, Jason interviews Erik Huberman of Hawke Media.CEO, marketer, public speaker, thought leader, and author, Erik is a jack of all trades when it comes to marketing.His startup company, Hawke Media, runs marketing for over 600 brands! They help large and small companies grow through branding, production, media buying, content marketing, and more…Some of their most famous clients include big names such as Red Bull, HP, Raden, and Verizon Wireless.Recently, they've also come out with their own marketing bible, The Hawke Method. The book encompasses everything about their brilliant methodology.Today, Erik is here to discuss the North Star metric, how brands can leverage data to become fully customer-centric, the importance of tracking your purchase cycle, and more.Ready?Let's dive in!Key Takeaways:Intro (00:00)Meet Erik Huberman (00:47)About North Star (02:25)The importance of knowing your purchase cycle (03:25)Why you should read between the lines (10:20)Let's go back in time (14:02)Diversify your marketing strategy (19:40)Discussing Net Dollar Retention (22:39)Additional Resources:Learn more about Erik and Hawke Media here.Get The Hawke Method by Erik Huberman here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Interested in marketing like the Fortune 100 without the Fortune 100 budget? Us too! That's why we brought in Erik Huberman, marketing expert, to talk to us about how to market like the big dogs as solopreneuers and microbusinesses. Erik Huberman is the founder and CEO of Hawke Media, one of the fastest-growing marketing consultancies in the United States.  He went from making only $350 his first year in business to growing and selling two successful companies.  He was also named in INC's Top 25 Marketing Influencers, Forbes 30 under 30, and Relevance's Top 100 Marketing Influencers To Follow In 2020. To say the least, Erik's the man when it comes to marketing. There's something for everyone to learn in this episode. We learned a ton! Hope you enjoy this one. Show Notes: ✅ Read Erik's new book, The Hawke Method here: https://hawkemethod.com

Erik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller! Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés! Thanks to TruPresence and Thryv.

If you want to understand how to grow your business or overcome the challenges that many business leaders face, this episode is for you.  Jon Gordon is joined by Erik Huberman, founder of Hawk Media, a serial entrepreneur and a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business. Erik doesn't just talk the talk, he walks it too. He has a proven track record of launching and growing multiple businesses through great marketing that gets results… like one that went from 0 to over a million dollars in sales in just 4 months.  There's a lot of great gems in this one. Make sure you also grab a copy of Erik's new book "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar." Now if you're listening with little ones around or at school, Erik does drop a few curse words so just be aware.  Our featured resource today is our Power of Positive Summit. It's happening April 6 - 10 and is FREE online. It features amazing speakers such as LA Rams Coach Sean McVay, Ed Mylett, Jamie Kern Lima, NBA superstar Damian Lillard, Inky Johnson, Valorie Burton and more. Go to powerofpositivesummit.com to learn more and sign up today. Each day during the summit we release a few speakers. Their messages are short, usually 5- 15 minutes in length and once they are released you can watch on demand, when you want during the summit dates. Don't miss this. Sign up at powerofpositivesummit.com now!

What's it like to scale an agency? And what challenges do you need to overcome? That's the topic of today's podcast and I am joined by someone who is extremely qualified to answer these questions!   Erik Huberman, CEO of Hawke Media and author of the brand new book, The Hawke Method. Erik went from making only $350 his first year in business to growing and selling two successful companies. Today Hawke Media is the fastest growing marketing consultancy in the US and has been valued at over $150 million with 250+ employees and offices across the world. Erik was very generous in sharing the knowledge he has gained, the mistakes he has made and some key tips for planning your agency's growth. So grab your pen & paper, your favourite drink and let's get on with the show. Time Stamp [02:30] Why and how Erik started Hawk Media and grew it to over 300 staff in 8 years [03:25] Why so many marketers and agencies are not great at what they do! [06:25] What were your plans for growing Hawk Media? [07:00] Hawk Media's most painful years [08:30[ The importance of a simple business plan - use a scoreboard - don't overcomplicate things [09:30] What are your future plans and how did Covid impact you? [16:25] Key challenges and hurdles that get in the way to agency growth [17:50] The importance of thinking of your agency as a SPORTS TEAM rather than a FAMILY [18:30] Don't hire ahead (i.e. don't base recruitment decisions on projections rather than actuals) [19:15] Don't be the main salesmen as you grow [21:00} How do you define success? [23:45] Most successful business owners never sell their businesses (so build a self-running agency!) [24:50] The importance of work/life balance [30:35] Don't think of the challenges your agency faces as ‘difficult' - it's an unhealthy way to look at your business [32:29] Don't get frustrated when your team don't perform like you. They are not entrepreneurs! [33:28} Erik's new book: The Hawk Method [36:00] Don't catastrophise the challenges your agency faces every day! Change your mindset from ‘problems' to ‘challenges' Quotations “99% of agencies and marketers have no idea what they are doing!” - Erik Huberman  “We were in our puberty stage as an agency - everything didn't quite fit! Every agency goes through this as they grow” - Erik Huberman  “Think of your agency as a sports team, not a family” - Erik Huberman  Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Get your copy of The Hawk Method BookHawk Media WebsiteBuild your own self-running agencyFree resources to help you scale your agency

If you’ve ever wondered why most of your business came from referrals, you should listen to this conversation. This week marketing expert Erik Huberman shares the three areas of marketing that are critical for growth and why we as entrepreneurs get stuck in the hustle finding customers, even if we’re great at what we do. During this conversation we’ll cover how to pare down and strengthen your message, creating a better understanding of your customer relationships, and how to apply solid business strategies to your marketing plan in order to give you the freedom you need to Have it ALL. "People end up cutting things off that could have been successful because they don't understand how to look at a piece of marketing." – Erik Huberman About Erik: Erik Huberman is the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in three locations (Los Angeles, New York, and Boston). The company has serviced over 2000 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty, and Bottlekeeper to household names like Red Bull, Verizon Wireless, and Alibaba. Hawke Media has taken home numerous industry awards including inclusion on the Inc. 5000 2020 list of “Fastest Growing Companies”, Fortune Magazine’s “50 Best Workplaces in Southern California” and Huberman was named The International Business Awards Entrepreneur of the Year in the field of Advertising, Marketing, & Public Relations. As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. Prior to Hawke, he founded, grew and sold two successful ecommerce companies. Huberman is the recipient of numerous honors and awards including Forbes “30Under30,” CSQ “40Under40”, Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.” A regular contributor to major publications like Forbes, Entrepreneur and CSQ, Huberman is also a well-known keynote speaker. About The Hawke Method: Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition.  You can buy a copy of The Hawke Method here: https://amzn.to/3IrccE9 Stay focused on the mindset, skills, and habits it takes to Have It All with the following: Take the free Have It All Assessment here: Learn the four pillars of performance by reading my book, The Making of a Maverick Connect with me on LinkedIn: https://www.linkedin.com/in/marlohiggins/ Book 15-minute clarity call to see how you can create the roadmap to your own Peaceful Achievement success story. See omnystudio.com/listener for privacy information.

Today, I'm speaking with Erik Hubermnan. Erik is the Founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States. His company launched in 2014 and is now valued at over $150 million! In addition to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. And he continues to strategically expand his business portfolio today… He's been a part of multiple acquisitions, launched Hawke Ventures in 2018, and in 2021 went on to launch Hawke Z—an agency offering brands the tools needed to tap into GenZ. He also created Hawke Capital, which offers revenue financing solutions to e-commerce companies. If that wasn't enough, Erik is the host of the popular podcast HawkeTalk and author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar. In this episode, you'll hear all about Eirk's entrepreneurial journey, including how he started and scaled Hawke Media, and then leveraged that success to expand into so many other verticals. FREE Gift When you pre-order Erik's book, Hawke Method, you'll receive 2 free bonuses! Firstly, you'll receive an advanced PDF copy of the manuscript before it's released as your first bonus gift! Next, you'll receive a special invitation to a Private ZOOM session hosted by Erik where he'll share his thoughts on the best digital marketing strategies to scale your business in 2022! The ZOOM session is limited to 100 attendees to keep it intimate. Plus, during the ZOOM session you can ask Erik your burning questions. That's over $500 of value for free when you pre-order his new book, Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar! To get access to this gift, visit JustinDonald.com/69 Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit JustinDonald.com/69 Get the Lifestyle Investor Book! To get access to The Lifestyle Investor: The 10 Commandments of Cashflow Investing for Passive Income and Financial Freedom visit JustinDonald.com/book Rate & Review If you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, iHeart Radio, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU! Connect with Justin Donald Facebook YouTube Instagram LinkedIn Twitter

Erik Huberman on Breaking it Down with Frank MacKay - The Hawke Method by Frank MacKay

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. More from Erik Instagram - @hawkemedia Facebook - https://www.facebook.com/hawkemedia/ Twitter - https://twitter.com/hawkemedia Youtube - https://www.youtube.com/channel/UC6f5e2rpIHsmXCQs-F0M9_Q LinkedIn – https://www.linkedin.com/in/erikhuberman  Hawke Media - https://hawkemedia.com/  Click here for the giveaway! One lucky listener will get a signed copy of Erik's latest book The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.

Erik Huberman of Hawke Media joins the E-commerce with Coffee?! podcast to talk about outsourcing marketing and the relationship between brands and agencies. Recently having published The Hawke Method alongside his team, their book and this episode are both chalked full of insights and experiences that go into a successful marketing strategy. Erik joins Nate Svoboda on this episode to break down his marketing insights, to explore why his marketing strategy works where traditional methods might fail, and to solidify that the most profitable brand-agency relationship is not a contentious one, but one where collaboration is both open and positive. What to listen for: Erik starts us off with his background, from growing up with entrepreneurial influences to having to navigate the 2008 financial crisis. Learning from every position and exploring the world of commerce, he realized that the marketing ecosystem was truly broken. Hence Erik's a-la-carte CMO philosophy. It's no secret that running a business is tough work–Nate calls it a “full-contact sport.” One of Erik's main takeaways after working with so many businesses is that, as a business owner, the best thing you can do is take ownership of the challenges and lean into the chaos that is business. You can always exit and take a job if things get to be too much, but realizing that it's your choice to stay in the game is one of the best ways to keep rolling with the punches and tackling the big problems. There's some commotion in the industry surrounding how to properly run certain ads. Erik suggests that many brands simply don't know how these ads fit into the ecosystem of the company, and Hawke Media's more grounded strategy allows them to navigate these issues smoothly. There are plenty of advantages to outsourcing the CMO position. For one, vetting actual marketing talent for in-house positions is much easier said than done. Outsourcing marketing is also more cost-effective, more flexible, and can provide a much-needed outside perspective. A lot of brands take a very binary look on in-house and outsourcing things like marketing–Erik believes that it shouldn't be this way. At some point, it is important and necessary for companies to have their own head of marketing, which can actually make hiring a second set of eyes like Hawke Media even more valuable. While having an in-house head of marketing is important, it's also important not to make the switch cold turkey. Again according to Erik, the best solution is to balance in-house with outsourcing, which can save your business a lot of heartache down the road. Sometimes brands hire agencies into a sort of contentious relationship, but this ultimately hurts the same brand more than anybody else. Treating the agency as a partner and a collaborator is how brands see the best returns. Erik gives us a quick pitch for his team's new book: The Hawke Method. He breaks down the three fundamental pillars to their approach, which are awareness, nurturing, and trust.

Erik Huberman is the founder and CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy, and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency,As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. Prior to Hawke, he founded, grew and sold two successful ecommerce companies. Huberman is the recipient of numerous honors and awards including Forbes “30Under30,” CSQ “40Under40”, Inc. Magazine's “Top 25 Marketing Influencers,” and Best in Biz North America's “Marketing Executive of the Year.” A regular contributor to major publications like Forbes, Entrepreneur, and CSQ, Huberman is also a well-known keynote speaker.He is also the author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.For the first 20 people who purchase the book, send me an email with a screenshot of your purchase to podcast@bestdamnagency.co and I will invite you to a private, exclusive 2-hour session with me to help you stand up your sales systems. This Cast Covers:How Hawke Media started doing acquisitions and closing their 7th and 8th acquisitions very recently (03:08)The pivotal moment where Erik realized he no longer wanted a lifestyle business and build something much, much bigger, and more powerful (09:45)Erik getting out of the sales cockpit seat even if there was a very noticeable dip in revenue for two months (11:53)Why you need to invest in your leaders if you want to see massive growth in your agency  (14:37)Freedom is being able to do all the cool things, both personally and professionally (17:31)How Erik and his partner at Hawke Media figured out how to grow and scale the agency in a more sustainable fashion (18:36)The genius in paying your employees to take a one-week vacation every year (20:10)Erik explains The Hawke Method and why he and his team created the book (21:58)Freedom comes when you don't live a life off P&L, but you live a life off a balance sheet (25:21)Erik's advice on wealth building for agency owners that you probably don't want but need to hear (26:00)Why you're better off reinvesting in assets and living below your P&L (29:30)How Erik got to the point where he has a very stable, cash-flowing business that has no outside capital, no debt by simply reinvesting in assets and living below his P&L (29:30)Joey's wealth-building strategy starts with knowing what's your burn rate and looking at five buckets of investing (33:10)Why now is not the right time to be sitting on cash due to the industrial inflation rate (34:20)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindErik HubermanHawke MediaPurchase a copy of The Hawke Method here

Do you want to get your agency to the eight-figure mark and beyond? What are you doing to get to that level? Erik Huberman had started a few e-commerce companies and was unimpressed by the agencies he had worked with, so he decided to form a small team that could assist his clients. He quickly saw a positive response and created Hawke Media, an outsourced CMO and marketing team that customizes data-driven, performance solutions to help launch, scale, and invigorate businesses. In this interview, Erik talks about how setting financial goals helped him grow his agency to over $40 million. He also shares his marketing methodology and his book, The Hawke Method.  Plus the mistake many agencies make when they start growing, and much more. 3 Golden Nuggets On goal-setting. During the first year of his business, Erik saw things were going well and decided to set financial goals for the next couple of years. He met every one of them, so he believes there's a lot to be said about setting a goal and striving to hit it, and having incremental goals to get there. This will force you to step up when you're falling behind and keep you proactive in the market. In his case, he mainly used it as a scoreboard, as an indicator of growth. It really helped during the agency's first years and he noticed a difference when he stopped doing it around year six. Agency mistakes. According to Erik, some agencies tend to protect themselves a little too much once they get good and do it too soon. “They start throwing out long contracts, high minimums, they go upmarket, they only want to work with fortune 2000,” he says. He believes that this behavior alienates the people that got the business to that point. It is a solid way of doing business and works for many agencies, but Erik decided it wasn't for him and went on to build his business model on challenging himself to consider can you be one of the best marketing companies out there and still work with small and medium businesses too? Understanding the purchase cycle. A lot of marketers and agencies fail to understand the idea of a sales cycle or a purchase cycle. Many times agencies advertise for clients that ask for daily performance reports. “The problem with that,” he explains, “is that what we've seen in e-commerce is that for a $50 average order value will be about a three-week purchase cycle and about five weeks for a hundred dollars,” so understanding the purchase cycle will be critical for the agency-client relationship and a big part of setting realistic expectations about the work. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Getting to $40 million by setting financial goals & understanding the purchase cycle {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk and I got another amazing guest. And we're going to talk with Eric of Hawke Media and how they built an almost $40 million agency, or probably by now, they're already over 40 million and cresting the many, many commas, whatever in there. So, excited to get the episode. Let's jump in. Hey, Erik. Welcome to the show. Erik: [00:00:29] Thanks for having me. Jason: [00:00:30] Yeah, man. Excited to have you on. So tell us who you are and what do you do? Erik: [00:00:35] Sure. Uh, Erik Huberman, co-founder and CEO of Hawke Media. We're basically an outsource CMO and marketing team to companies. So we go into brands, identify full-time marketing and spin up different experts. All à la carte month to month. So it could be a Facebook marketer, email marketer, web designer. We've been around about eight years up to 70 full-time people. We run marketing for about 600 brands. And then we also have a venture fund and a financing arm as well, amongst many other things. Jason: [00:01:01] Awesome. And so why did you guys start an agency? What got you into it? Erik: [00:01:06] I built and sold a couple e-comm brands and through my own experience, as well as then I started advising and consulting for a lot of other brands found out that 99% of agencies out there for lack of better word are full of shit. And kept getting frustrated over and over again and went screw it I'm just going to hire my own small team to help these companies. And so built my little SWAT team and immediately saw the benefits. Like my clients started to like what we did. They started to grow and we started to need more and more people and just started to grow from there. Jason: [00:01:35] Awesome. So you guys have been doing it for eight years. You guys are almost 40 million or maybe over it. Talk about some of the progression that you guys went through. Like how long did it take to get over the million mark? Was it fairly quick? Did it take long? Like what clicked? That kind of stuff. Erik: [00:01:53] Yeah. In the first week of business, I shouldn't say first week, I think it was like… a month in, because for the first month, I wasn't sure… I was like I built this team. I started working on clients and I was like, maybe I'll build my next company and then turn this team into my own team. And so I wasn't sure what I was going to do there. And then after a month I was like, wow, this is really working. I should double down on this. And so I set a goal and I would put it on a thermometer. I was like, all right, the first four years we're going to do one, two and a half, five, 10 million. That's, that's the goals. And we came within 1% of all four of those goals. So I think there's a lot to be said about setting a goal and then really driving to hit it and having incremental goals to get there so you know how you're tracking against that goal. Because it forces you when you're falling behind to step up. If it's too easy of a goal, you actually end up, well you will hit that goal is still. Like it's, I don't think when you set a goal, you ended up blowing past it, you manage accordingly. So setting those goals really helped the first four years. And frankly, we didn't set goals for years five and six. And I saw the downside of that. I saw us not grow as fast, not do as well and not really know which direction we're going. But also, at that point we were big enough that it felt weird to just set another financial goal. It's like, yeah, but what are we really trying to do? And it took a couple of years to develop that, but now we're pretty clear. Jason: [00:03:07] And you listed out financial goals. Were there any other goals? And not talking about the incremental goals, I want to get to those in a second. But was it just revenue goals? And then, hey, what are the little ones that we need to do to get there? Erik: [00:03:19] Yeah, frankly, it was because that was the best scoreboard we had it. It wasn't any… It was intrinsic in the sense of like the goal was a goal cause it was the goal. It wasn't because then we could afford this or if you could do that. It was more of just an indicator of growth. And we assume that if we're hitting those numbers, we're also growing in the ways we need to be growing. And so we knew what the levers that we needed to pull were between bringing in new business, retaining our business, retaining our people, all sorts of specific metrics that helped us hit those goals. That became a factor of it. But it was, that was the end scoreboard. That was sort of the result that we were looking for. Jason: [00:03:50] So let's talk about the incremental goals at the stage to get to the million in the first year. And then let's talk about the incremental goals after that for the two and a half to five. I think that'd be interesting. Erik: [00:04:01] Sure. Yeah, we just knew basically, and this is a rough number, we actually got, every year, we got better and better at this in terms of like, where do we need to be this month, next month? How do we need to be tracking? But I also knew where were we six months in needed to be basically the run rate, assuming we went from zero to, you know, like the run rate for a million bucks is what? 80? Jason: [00:04:19] 82, 50. I think. Erik: [00:04:21] A month. Is that right? Yeah. Jason: [00:04:23] Don't make me do math on the podcast. Erik: [00:04:26] There we go. 82,500 a month. So anyways, we, I knew around 80 grand and so I was like, okay, so we need to be there within six months because then we need to make up for not being there the first six months. So we need to balance it out and assume that if we're going growing steadily, that'll be where we can do it. Now, in marketing Q4 is usually a little better, so we ended up going up. But, yeah, I mean, first year we did $1.01 million. Like, literally just beat it. And it was surprising, but we did it and it was all around uh, yeah, just aiming for it. So like when we, and again, I don't remember, it's been seven and a half years, but I, you know, assuming there were months where we were falling behind a little bit, that's where we ramp it up and be like we got to bring in more business, we got to retain, what are we going to do to make sure we hit these numbers? And so we would, it would light a fire under our ass to hit it because also those were ambitious goals to grow that fast. And to grow 150% next year and a hundred percent the next year and a hundred percent the next year we had to do a lot. So anytime we were off track, it just kicked us into gear that we have to hit that. Jason: [00:05:27] And I like that, you know, too many people set out a goal, but then they don't have an action plan in order to hit it or a place where they can measure it. And they just look, oh, January came, oh, we didn't hit it. Well, no shit. Like you, you were reactive to the market. You weren't proactive. You didn't try new things. You just kind of sat back. Erik: [00:05:47] Yeah. The term I hear from the best operators out there is leading indicators. What are the actual controllable leading indicators and get to that result? And in the first year we had no idea because like, I don't know how many people I have to talk to you to how many leads we get to… Like, we didn't have a funnel built. But I did know when we weren't hitting it the levers to pull. So I didn't have it down to a science yet. Now we do. Now my forecaster can give us our revenue within 1% and its forecast to the entire year accurately based on what the inputs are. And then it's just a function of manage, you know, being disciplined about the inputs is how you scale a business at this size. And even earlier, but statistics play out the bigger you get too. Jason: [00:06:23] Yeah. What are some of the, now that you guys have figured it out up till this point what are some of the leading indicators that are really important for getting over the eight-figure mark? Erik: [00:06:34] Yeah. So I would say having a really good handle on your average retention of a client is number one. How much… those clients once you have the retention. But it depends on your agency. We run an agency with that's a different type of scale. We have 600 active clients. So if you're running more of a traditional like creative agency, or if you have bigger clients, but smaller amount, the statistics get a little harder. But for us, because of the scale averages play out. And so we know our average lifetime value of a customer, we consistently try to improve that, but we know where it is and we measure against it constantly so that we can improve it, know that we're doing things that improve it. And then what's your cost to acquire a customer and what your pipeline looks like and what are your conversions on the pipeline? So from lead to qualified lead to, for us proposal, to service agreement, to verbal commitment, to assign the commitment, what is the breakage at each of those stages? And then we know based on the pipeline we have, how much business is going to come in the next month or two. And then we can also then know what does it cost us to get a lead? How much are we investing in marketing? Which ways are we going to drive those leads? So how many leads about can we assume? And then you get that waterfall when you can start to anticipate how many leads do you need, and then you manage against that. Okay. So we're going to need… whatever it is, a thousand leads this month to hit the numbers we want to hit next month. Let's go make sure we get a thousand needs. What are the ways to do that? Well, we have outbound marketing. We also have outbound sales. We have partnerships, we have every type of inbound marketing, advertising, etcetera. These are all things we can… leverages we can pull to make sure we hit the lead count we need to. And then frankly, at this stage all leads are not created equal. So we actually measure different leads at different values. Jason: [00:08:08] I love it. I love that you look at the leading indicators because then you can make the adjustment rather than wait, wait to the very end. Let's kind of switch focus, or maybe not switch focus too much, but let's talk about the Hawke Method. Tell us a little bit more about that. Erik: [00:08:23] Yeah. So it's been, you know, basically our marketing methodology that I've leveraged right now. It's been how I look at marketing for a dozen of years, but pop media has the entire time. I've spoken about this hundreds of times at different conferences and we decided to put a book together called “The Hawke Method” that we just pre-launched that's coming out in Q1 that basically kind of digest… In a really easy-to-digest way everything we think of when we're looking at a company and their marketing. So how do we look at their strategy? How do we assess what they're doing? And how do we know where to invest? Where to pull back? What channels to use? And so it goes from like the very high level, we call it “awareness, nurturing, and trust” the three pillars of marketing. And so we look at, are they covering those three pillars? Where are they not covering? And then we dive into and that awareness breaks down into advertising and PR and word of mouth and a few other things. And then even in advertising, where do you advertise? Is it Google? Is it Facebook? Is it Tik ToK, Snapchat, etcetera. And so we break down into how to look at all these different things in a way that we try to make it replicable as things change, meaning like it's a thesis and a methodology. It's not a tactic that works right now and won't work a year from now. And so, yeah, we basically put that together in a 200-page book and are putting it out there. And working on selling 20,000 copies and making it a New York Times bestseller, and we've already had several universities picked it up, like we're really making traction on getting it out there as a new way of looking at marketing. Jason: [00:09:50] What are, I mean, obviously you've seen a ton of agencies and you guys have acquired a bunch from what I've heard. What do you think a marketing front agencies do wrong for themselves? Erik: [00:10:04] Interesting. I… So this is my, a very controversial statement, but I think that they protect themselves too much when they get good. I think that the, what I see happen with agencies that I don't agree with that has worked for plenty of people, so I'm not saying that never do this, I'm just saying this is my own view. Every agency that gets good and gets a good reputation, starts to be seen well in a, you know, sort of in the ecosystem, they start protecting themselves. They start throwing out long contracts, high minimums, they go up market. They only want to work with fortune 2000. They do all these things that yes, they created, that's a solid way of doing business. I get it. But it alienates all the people that got you there. So I'm always kind of turned sideways to that. Why can't you build a business model and now thankfully we have, but this was our thesis, but why can't you build a business model of still being one of the best marketing companies out there, but still working with small and medium businesses too? I'm not saying don't work with Nike and the big guys, but you can work with small guys too. And so that's really what built it. I think that a lot of times is interesting. I watched a lot of agencies struggle to get up to the eight-figure mark, because they get a little pretentious and they in too early. There's agencies that are doing eight figures that I know that get pretentious and do just fine with it cause they can be. I'd say WPromote, you know, in the market they're constantly trying to go up market and stop working with small and medium businesses. They, you know, got, I think it was Gartner to rate them as one of the best digital agencies, like few years ago. And like, so they started getting a bunch of Fortune 500 interest and leveraged that. I don't know how it's gone for them in the past couple of years because actually those agencies hurt really bad in COVID. But I think that, you know, there's reasons to do it later, but a lot of companies jumped the gun and then they're like, oh, well, you know… One of my favorite things is like, we're staying small and boutique because we can serve our clients better. And I always go, okay, so you're telling me that I should hire you to scale my business and you don't know how to scale your own. Like, explain that one to me. Now, if it's a creative agency, different story, but I'm talking about like the growth and performance agencies that say they're staying boutique, like then you're not good because you don't know what you don't understand growing a business. Jason: [00:12:12] Are you looking for a content creation solution for your agency or clients? Verblio can help you with everything from blog posts, eBooks to video scripts, and a lot more. Verblio is a crowdsource solution to content creation with the pool of more than 3000 highly vetted writer who produce custom SEO-rich content. In fact, my team has been using Verblio and we love the ease of their process. With Verblio, we set the criteria for the style and the tone, and then they match you with the writers that have the expertise in your subject matter. Verblio is a platform specifically designed for agencies, and that's why for a limited time, they're offering my listeners 50% off the first month of content. Just go to verblio.com/smartagency to learn more. That's Verblio V E R B L I O.com/smartagency. Well, I think what happens is they hit, like, I look at it as like six stages of scaling an agency and they get to a point where their business doesn't have the right systems in place. Everything relies on them, they haven't shared the vision with their leadership team. They don't have a leadership team, right? They've gotten to this point by accident. And I think you can get over the couple of million by accident. Getting to the eight-figure mark is not by accident, but to stay there is true skill. Erik: [00:13:41] Yeah, you brought up this point earlier that I actually think relates to that. So I drove, uh, 85% of our business up until we were about a 7 million runway. And then it was the most ridiculous story, so I'm gonna skim over it. But I was hanging out in Monaco during the Grand Prix and saying the most, the richest people in the world, living their lives and went, yeah, I'm never going to be that in the way I'm operating right now. And not that that's actually my goal. It's not really a monetary goal, but it's more like I want the option. And so I immediately objected out of sales completely. It was scary as shit. Like I had a few sales guys. I was like from now on all my leads go to you. At this, I was keeping my better leads because I could close them better, but I'm like, but if I give them the sales, like they're still going to close a lot of them, right? Hopefully. Took that leap of faith. Thankfully had a good small group of guys that, uh, ended up doing really well with those leads. But we did dip. We went, that was June, July and August were down months for us and a little scary. And then we recovered and started scaling again. So, that was what got us into eight figure range, because that was the last piece. I never, on the execution side, I immediately brought on a partner that's my co-founder that did a great job of, as he put it, I'd made promises and he'd deliver on them and… Jason: [00:14:52] You deliver broken promises without him? Erik: [00:14:56] Yeah, exactly. You got to know your strengths, but, uh, he, he definitely did a great job on that side. And so we were able to scale that side from the beginning pretty well. So delivery wasn't as much of an issue. Cause I also, because I was the one driving sales, I did a lot of things that helped us sell. So I productized our offerings. I made things really easy to sell and really easy to put together and then build a team around that. So when I built a sales team, it was teed up for them in a way that was great too, which now we have one of the more higher producing sales teams in the industry period, or, you know, bringing on 80 new clients a month. So that was built because of that, but it took that leap to be like, all right, I'm done. I can't do this. And I continue to do that. And that was three and a half years in. And that became a good lesson, that over and over again, when I find myself, you know, diving into something, that's taking a lot of my time, if I can out eject, eject, whatever that is, and continue to hone in more. Like my focus more today is like a third strategic and working with our executives online, bigger initiatives to grow the business. A third growth, what expansion can we do? Whether it's M&A, whether it's launching a fund, what else can we do to build off this business? And a third promotional being on podcasts, you know, writing a book, that kind of thing. And that becomes more and more my focus. When I find things now pulling me out of that, I look for who else could have that. Jason: [00:16:08] Yeah. I always tell everybody your goal is to transform from the owner to the CEO. And like you said, it's kind of like four or five roles set the vision of the agency… Erik: [00:16:19] I went to a program two weeks ago that actually said the exact opposite. Jason: [00:16:22] Oh, really? Erik: [00:16:23] Yeah. Cause they said your goal is to transform from a CEO to an owner, meaning your business should be working for you, not you running the business. And I think the problem is what do people, you know, the CEO of your own one person company. But when you're an owner and you're just, you're, you know, you treat yourself as a chairman or an investor, the way you operate is different. And we're getting there. Like that's been, that was the goal for this year was to get our executive team in a place where I didn't have to do a lot of what they do. And we're there and we have a great executive team. We brought in COO two months ago. And so he's now stepping up and the goal was for him to run the day-to-day of Hawke Media so my focus can be on doing a better job for our clients, expanding the business. So again, strategic and growth, not managing the data that like, whereas our accounts receivable. Jason: [00:17:09] Yeah. And I remember I was chatting with one of my clients for many, many years. He started out around 300,000 now he's well over, they figure mark. And I remember telling him when you transform from the owner to the CEO, congratulations, you're going to be depressed. And I remember going through this, like I would go into a meeting and they go, Jason, I don't need you. And then I go to the next one, Jason, I don't need you. And I'm like, shit, the business doesn't need me. Like, what the hell do I need to do? And then someone's smart that run another agency was like, no, look, set the vision, communicate it often. Be the face of the organization. Coach your leadership team, you know, assist sales when you need to like add color, right? That's, that's all I'm good at if you want me to do follow up and that shit like, nope, like… Erik: [00:17:53] You were probably really good at it at one point. Jason: [00:17:55] Oh yeah, well, when you had to be, right? But then, then when you start tasting that really fancy champagne, I don't drink champagne, but I guess when some people drink fancy champagne or what is it Don Perignon or I don't know. I drink the Coca-Cola's I guess, right? I drink about a thousand of those a day. Erik: [00:18:15] There's gotta be something unhealthy about that, but I don't know. Jason: [00:18:18] Someone told me it rots your teeth eventually. I'm like, I don't care. The Coke I used to clean my race car engine, so I might as well stop drinking that. Erik: [00:18:15] Yeah, that's probably a good idea. Jason: [00:18:18] Awesome. Well, Erik, this has been great. Is there anything I didn't ask you that you think would benefit the audience? Erik: [00:18:35] Yeah, I would say the one big thing that every, or not every, but most marketers miss that is just a huge one for agencies too is the idea of a sales cycle or a purchase cycle or consideration period where… When you advertise for a client, they're looking for daily reports on the performance. Yet what we've seen in e-commerce specifically is for a $50 average order value it's about a three-week purchase cycle. For a hundred dollars it's about five weeks. For $200 it's about six weeks. And then it goes between two and three months from there. The issue there is like, if, so, if I raised your budgets today, you're not going to see the performance on it for months potentially. And so understanding that purchase cycle so that you report against it is critical in the agency-client relationship, as well as just clients understanding the market. And we see this, we get into this fight a lot where it's like our ROAS this it's like that's a seven-day fucking window. You have a $400 product. What are you talking about? So… Jason: [00:19:26] Well, it's about too knowing the right clients to bring on. Cause, you know, I always say there's no such thing as a bad agency client, there's only a bad prospect or a bad process, and you've got to kind of figure it out and be like, hey, if this is a bad prospect, let's not let them in. And like, I'm like, dude, if you're at zero ROAS, eventually you're going to be so far in the green, who cares? You're getting free advertising. Erik: [00:19:55] A hundred percent. Jason: [00:19:56] So one last question I had, I lied, I guess… I remember maybe sometime back and maybe you've changed this. Do you guys still not have any contracts or long-term contracts? Erik: [00:20:06] Yeah. We prefer month-to-month. Jason: [00:20:08] Why is that…? Obviously, it's working well for you. I've seen some people struggle with it. I've seen some people love it, so… Erik: [00:20:16] Yeah. It's not easy. I was on the other side and everyone was asking me to get married before they ever went on a date with me. Just felt screwed up. I'm not here to protect my vendors is kind of how I felt about it. And I, sorry to use a derogatory term in our space, but if I'm running a brand and I'm hiring you to do my marketing, I don't give a shit if you want a long-term contract, I'm not signing it. And we still stand true to that. When people try to give us longer contracts we just say no, and if you don't want our business, that's fine. We walked away from a few software companies who were like, we have never used your software so like if you want to give us a three month trial we'll do. Because as they said, it's not enough time to ramp up in a month. I'm like, if you want to give us a three-month trial we'll do it, but I'm not signing a three-year contract. You're out of your fucking mind. Like, that's just doesn't make sense to me and so we just stuck to that. And then right now, or like our mission statement is accessibility to great marketing. The idea is we want to be nimble, flexible, accessible, and built that way and be the best at what we do. So by being month to month it forces us to be able to be flexible and nimble. We're just used to it. Our business has to function that way. Jason: [00:21:16] Yeah. And then going back to, you know, your leading indicators and knowing your lifetime value of a client like you can calculate, like, when I look at, you know, our mastermind average member is in their 24 month. And like when you know that that's predictability, because I always tell people, you know, when we go to buy an agency, a lot of times, you know, when you acquire agency, you want to know predictability. The longer-term contracts, a lot of times you'll get a higher valuation because of the predictability is there. But if you can show a track record of having your clients stay this long, that will act the same way. Erik: [00:21:51] And I will say, cause we've dealt with all those conversations. Like if you're looking for an investor to value or a buyer, get a smart one that understands your business. Don't go with someone that's using a cookie-cutter approach to buying the business because you're not going to get a good valuation. And my wife's a senior executive private equity. We have a venture fund. I look at those numbers all the time and it's like, I've had all those stupid conversations. I had… You know where it's like either you're stupid or you think I'm stupid because this, what you're saying is not actually how it works in this world. And that's another good piece of advice I got a long time ago is have your pulse on, if your plan is to sell, which thankfully is not ours, but I get it for a lot of people. Have your pulse on the industry, know what it is to do M&A in your industry. Talk to a banker once a quarter, talk to people, keep your information so you know what the multiples are, you know, what's happening, you know, who the buyers are having a relationship with them. And if again, your goal is to sell, call the people that would buy you and ask them what they would want to buy and just build that. It becomes really easy. Jason: [00:22:45] And I love that. I'm like, yeah, if you know, like make a target list now of the people you have love to buy you and start forming a relationship with them now. Erik: [00:22:54] Yep. It makes it so much easier to get a deal done. And then, you know, you can trust them. They can trust you. Like that part is so important and yeah, I mean, there's no reason for them not to tell you exactly what they want to buy. You just make it easy for them. Jason: [00:23:05] Unless they don't know what they want to buy. And there's a ton of people out there like that. Erik: [00:23:10] Yeah, then don't sell to them cause you don't want that type of buyer. You want someone that's very confident and knows what they're doing so that you can able, depending on what your outcome is too. The only thing I'd say the caveat is if you're really looking at just straight exit debt out and it doesn't matter as much who the buyer is, but that's a hard thing to do with an agency. And you're probably going to do a lot of headaches with an uneducated buyer. Jason: [00:23:29] Well, yeah, and you're not going to get the valuation or the money that you want. If you want straight out buyers like us, we'll be like, all right, what's wrong? Like, what are you not telling us? Erik: [00:23:40] Yep. We've looked at those deals. We actually, funny enough, we just passed on one. We look at those deals, but we offer less. We're like, key, like if you're not there, you're, there's a loss in value. Jason: [00:23:51] Yeah, exactly. And that should make you feel good. Erik: [00:23:53] The fact, especially if you're a sub eight-figure agency, like you can't tell me that you're not driving the boat. Jason: [00:24:00] Yeah, exactly. What's the title of the book and where can people get it? Erik: [00:24:03] You can get it at hawkemethod.com, hawkemethod.com. Jason: [00:24:07] Awesome. Well, everyone go check that out. Erik, thanks so much for coming on the show. And if you guys want to be around amazing agency owners that have been to where you want to go and be able to see the things that you might not be able to see and just have a lot of fun and share the strategies. I want you to all, to go to digitalagencyelite.com.  This is our exclusive mastermind for experienced seven and eight-figure agencies and beyond. So make sure you go there now, go to digitalagencyelite.com and until next time have a Swenk day.

Inspirational stories plus practical takeaways from the entrepreneurship world.Today's guest is Erik Huberman, the founder and CEO of Hawke Media and author of The Hawke Method. His company is valued at over $150 million and is the fastest growing marketing agency in the United States. Erik has worked with over 3500 brands including Red Bull and Verizon. As a serial entrepreneur, Erik has received many accolades including Forbes' 30 under 30 and Inc Magazine's Top 25 Marketing Influencers. Listen today to learn marketing from one of the best.We hope enjoy the episode and don't forget to share it with others. You can learn more at http://www.entrepreneurshandbook.co.Find more about Erik:Follow him on LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow him on Twitter: https://twitter.com/ErikHubermanFollow him on Instagram: https://www.instagram.com/erikhuberman/?hl=enHis book:The Hawke Method: https://www.hawkemethod.com/His company:Hawke Media: https://hawkemedia.com/

Marketing is predictable in its unpredictability. So how can you best set yourself up for success? On today's episode of the MORE podcast, Ricardo is joined by co-founder and CEO of Hawke Media Erik Huberman to learn a methodology that's helped Erik grow over 3000 brands successfully.  Erik's goal is to make marketing accessible and effective. He got his professional start by building e-commerce companies.  He eventually moved to marketing but soon realized the problems with both the agency and in-house models. So, he built his own marketing agency. The Hawke Method- Three Principles of Marketing Awareness - Find new audiences and bring them into your business. Nurturing - There is a time period between when someone first sees your brand and when they finally purchase something (and that process can take months.) Trust - 75% of consumers will not buy from a brand they don't trust. If you don't have credibility yourself, that means utilizing third-party validation and reviews. Think of it as a tripod - you have to use these elements equally, or the whole thing will tip over. Who is the ideal customer or user of the methodology? These three legs apply to virtually every company, so anyone can implement this methodology in your company's marketing.  In terms of who is the right fit for Erik's company, there is an opportunity for anyone, regardless of vertical. Practical application of the Hawke Method: It's a framework - you can't just make a laundry list of tasks and be successful. Use the framework to analyze and pivot your marketing strategy to adapt more easily and make more successful changes. For more information and strategies for the Hawke Method, pre-order Erik's book The Hawke Method on Amazon or his website (hawkemethod.com.) Erik's Secret to success: Be financially disciplined and be urgent. People like people who get stuff done. To get in contact with Erik, find him on all social channels at @erikhuberman. If you're looking to revitalize your company's marketing efforts, visit hawkemedia.com to get a free audit. Erik's Book and Podcast Recommendations: Appetite for Self-Destruction by Steve Knopper HawkeTalk (A shameless plug for his own podcast) The Joe Rogan Experience (perfect while training for his half-marathon)

In this episode of The Coaches Consult we are joined by Erik Huberman, CEO of Hawke Media. Hawke Media has grown exponentially over the past decade to become one of the foremost CMO outsourcing and digital marketing strategy firms in the country. Based out of California, you will feel his confident and relaxed state as he shares his vision and approach to growth; one that is calm and collected in approach.Erik & Hawke Media is also releasing a new book called, "Hawke Method" which is on presale now and can be found on Amazon at: https://www.amazon.com/Hawke-Method-Principles-Marketing-Brands/dp/1631957015Erik Huberman, CEO Hawke Media https://hawkemedia.com/Brandon Miller, M&A Director, Emerging Technologies & Digital Brandon@321Capital.com 301-641-9268

In this episode, we're talking last minute Cyber Weekend marketing preparation with Erik Huberman, founder and CEO of Hawke Media. Erik shares his digital marketing experience in the ecommerce space, plus he walks us through what you should be focusing on in these final weeks before Cyber Weekend. The bottom line: don't panic! Whether you started planning months ago, or you're a little late to the game, Erik's advice will help to guide you through a successful holiday season. Specifically, we'll talk about how small business can win this Cyber Weekend.  Erik's new book The Hawke Method will be available in early 2022, but you can pre-order it now! The Hawke Method demonstrates that marketing strategy isn't just a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. In an accessible voice with a touch of levity, Huberman takes the reader through a mosaic of successes and failures, from his first entrepreneurial venture at nine years old to running a $100M business.

On today's episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba.Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding you back. With access to tons of real time data and tools to analyse this data, the game has changed. If you aren't taking an iterative approach to your marketing plans then you risk getting left behind.In this episode, Kunle and Erik talk about leveraging marketing data to create an iterative marketing strategy. You will get to hear about the 3 pillars of the Hawke Method, fallout of privacy-driven changes, best channels for raising brand awareness and nurturing your audience, and what could be in store for us in Q4. This is a great episode for marketers and business owners.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**