Podcast appearances and mentions of steve gilman

In today's digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what's actually working. To explore this shift, we sat down with Rand Fishkin, Cofounder & CEO of SparkToro, to unpack what's changing, what's still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this episode challenges the way we think about digital success and makes the case for more thoughtful, audience-first marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/marketing-in-a-zero-click-world/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Brand Story and Rand Fishkin(03:55) The Importance of Understanding Your Audience(09:34) Navigating the Zero-Click Search Era(17:45) The Shift in Marketing Attribution and Measurement

What if happiness is the most powerful brand strategy no one's paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining Ollipop as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-happiness-advantageContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Mark Lester(01:29) Mark's Journey to Launch His Own Agency, Squint(09:11) The Unhappiness Crisis & The Happiness Advantage in Brand Strategy(14:10) Case Study: The Success of Ollipop(22:57) Working with Nike on Women's Sports(26:55) The Importance of Relationships in Business(31:17) Empathy and Listening in the Industry(35:44) The Role of Hospitality in Branding(40:31) Embracing Responsibility and Peak Performance(43:04) Advice for Younger Marketers

Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-evolution-of-branding/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Intro: Troy Hitch's Path from Theater to Advertising(01:26) - Creativity Born from Theater & Early Career Lessons(05:01) - You Suck at Photoshop and the Dawn of Branded Content(09:51) - The RAPP Journey: Leadership and Innovation at Omnicom(13:02) - Leading Global Creative Teams(14:43) - AI, Cost Pressures & The Changing Creative Landscape(18:08) - The Ego Epiphany: Redefining Creative Leadership(23:30) - Supporting Teams Through Change and Uncertainty(27:36) - The Future of Brand: AI, Empathy & Individual Relevance(31:43) - Brand as a Harmonizing Signal in a Noisy World(41:07) - Advice to His Younger Self – Don't Not Do That Thing

Gina Grillo, President and CEO of The ADVERTISING Club of New York, joins us on episode 88 of Brand Story to talk about building community in advertising, staying relevant through change, and why it's time to rethink who gets a seat at the table. From championing diversity to shaking up the ANDY Awards, Gina shares what it takes to lead with intention—and why bravery still matters in creative work.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/community-in-advertisingContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) - Intro: How Gina Grillo chose a creative career over the financial industry(04:56) - Navigating Industry Change(07:00) - Building Diversity & Early Career Programs(12:46) - Influential Mentors & Industry Inspiration(15:32) - The Future of the ANDYs & Championing Creativity(24:24) - A Personal Chapter: What's Next for Gina(25:46) - Advice to Her Younger Self - Take on Responsibility

What does it look like to lead with both intuition and intention? As Partner and Global Head of Design at Known, Aya Baeshean brings a fresh, fearless perspective to the world of branding. In episode 87 of Brand Story, Aya shares how her early experiences as a multicultural, multilingual child shaped her creative voice and ultimately her approach to leadership. She opens up about the power of immersive travel and volunteer work, the importance of emotional safety in creative teams, and how breaking down traditional structures can lead to better, faster, more human work.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/fearless-designContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction(00:50) Aya Baeshean: Partner, VP & Global Head of Design at Known(02:20) Exploring How Aya's Global Background Influences Her Design(03:30) Immerse Yourself In Things that are Different(07:20) Art as a Tool for Communication + Connection(10:38) Escaping Traditional Marketing through Collaboration at Known(18:37) Catering to Collaboration with the Chef's Table Project(22:48) Building Hospitality into the Creative Experience(24:42) Amplifying Creativity with AI(28:50) Aya's Design Fingerprint: Playful Simplicity(31:20) Don't Be Afraid to Change Your Mind (Aya's Advice for Young Designers)(33:48) Fear is Holding You Back, Shed It(37:53) This Chapter in Aya's Life(40:28) Advice to Younger Self

Industrial design impacts our daily lives more than we realize. But what separates good design from great design? In episode 86 of Brand Story, we hear from Robert Brunner, Founder/Partner at Ammunition, about the philosophy behind creating industry-defining products. From game-changing innovations like Beats by Dre and Square to the balance of risk, creativity, and business strategy, we dive into the impact design has on shaping culture and brand perception.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/designing-iconic-productsContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Robert Brunner(02:01) Industrial Design - The Purposeful Creation of Things(04:54) Risk Avoidance is the Road to Mediocrity(07:26) Designing Beats By Dre(14:57) Marketing Beats by Dre - Integrating into Sports & Music(18:07) Great Industrial Design is Transformative(19:18) If Two People Have the Same Gut Feeling, You Have a Brand(24:38) Robert's work with Square - Reimagining Point of Sale(29:42) A Commitment to Craft - Design is an Inherently Human Pursuit(33:04) Robert's Life Chapter - Storytelling(34:23) Empathy is an Undervalued Trait

In episode 85 of Brand Story, host Steve Gillman welcomes back Terry Szuplat, former speechwriter for President Obama and author of the award-winning book "Say It Well: Find Your Voice, Speak Your Mind, and Inspire Any Audience." Terry shares insights on the power of storytelling in leadership and communication, emphasizing how compelling narratives can drive connection and inspire action. He discusses the core beliefs that motivate individuals to engage with organizations and the importance of effective communication.Listen to Terry's previous episode: Episode 30 - Writing for President Obama, featuring Terry SzuplatThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcastContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Intro(00:39) Terry Szuplat: World Renowned Speechwriter and one of President Obama's Longest(02:35) Diving into Terry's New Book "Say It Well"(06:15) There's No Such Thing as Naturally Gifted(10:55) Speak Uniquely, Your Story is One in Eight Billion(16:14) Great Leaders are Great Storytellers(17:45) Public Speaking is a Performance(20:59) Inviting the Audience to Join You(25:08) More than Speechwriting: We All Need to be Effective Communicators(33:41) Don't Be a Demagogue(37:41) Choosing to Speak with Civility, Honesty and Empathy(40:59) What's Next: Story Camp

From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode of Brand Story, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.Whether you're a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen your skills—no matter your field.Featuring guests Dana Herra, Maya Guice, Ross Martin, Alison McCauley, and Tara Lawell with host, Steve Gilman.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/season-4-favorite-moments/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Season 4 Favorite Moments(00:33) Dana Herra - Utilizing Content Marketing to Reach Your Customers(06:38) Tara Lawall - Caring for & Nurturing Creative Ideas(09:43) Ross Martin - Listening to Customer Expectations & Desires(15:42) Alison McCauley - Using Storytelling to Understand AI Changes(21:50) Maya Guice - Creating Unique Brand Experiences Through Diverse Perspectives

The best brands don't become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she's leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she's seen over the years. We also discuss the importance of understanding what you're trying to accomplish as a brand and the opportunities we all have to make the customer experience better.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcastContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Intro (00:33) Alicia Knight: Senior Product Business Consultant at Southwest Airlines (07:27) Understanding Everyone from Pilots to Passengers (09:31) Adapting to Process and Technology Changes (10:58) How Much Do You Share with the Customer? (13:36) Southwest: Branding Through Culture (18:40) Traveling Builds Empathy (20:59) Favorite Travel Experiences (25:08) Understanding Who You Are Before Following Trends (26:51) Happiness Over Titles (29:03) This Chapter of Life (31:16) Advice to Younger Self: Stay Present

Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You'll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-creative-leader/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Intro: Tara Lawall, Chief Creative Officer at Rethink(01:08) MoMA Featured Ad(03:14) Tara's Books, Creative Stamina, and Finding the Love(10:19) Moving to Rethink (the agency)(13:02) Pizzeria Project for the Feel Good Foundation(16:22) Tara's Favorite Campaigns at Rethink(20:51) Heart & Head Marketing at Rethink(24:50) The Long Hallway(27:32) Learning by Teaching(31:16) Curiosity, Empathy, and Support in Company Culture(34:53) Becoming Comfortable with Fear(37:41) Relentlessness/Resilience(38:56) Can She Do It?(40:58) Advice to Younger Self: Enjoy It

Are you building brand love or animosity? Whether it's targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/making-marketing-better/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) - Intro(01:34) - Poetry and Marketing(04:35) - Branding AI Tools(06:10) - Core Values of Known(08:42) - Brand Hate vs. Brand Love(11:41) - Growing with Hospitality(16:26) - Finding a Brand's Belief System(18:26) - Known Originals(21:57) - Longform as a Meaningful Tool(23:34) - First Civilian Space Walk(27:47) - Netflix's First Real-Time Docu-Series(32:36) - Applying Scientific Method to Creativity(38:14) - Sustainable Relationships(39:41) - Leaving a Legacy(44:06) - Abundance Mindset(48:00) - Fear is Rehearsing for Failure(51:12) - Adventure Chapter(53:15) - Advice to Younger Self

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/redefining-the-news/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:33) Tim Huelskamp: CEO of 1440(01:56) How 1440 Was Started(02:42) How Mainstream Media is Letting Us Down(05:45) How 1440 is Different(07:54) Expert Writers(09:35) Delighting the Reader(10:59) People-First Culture at 1440(15:01) How Tim's Background Supports His 1440 Work(20:40) Presenting Unbiased Information: Content Curation(25:10) Easy Access to Rabbit Holes(26:26) What Great Brands Do(27:13) Mindful & Ethical Ads(31:43) Meaning Behind the 1440 Name(32:54) What's Next?(35:43) This Chapter in Tim's Life(39:12) Learning the Impact of Iconic Branding(40:47) Advice to Younger Self

When you hear the phrase “72 and sunny” you're probably picturing blue skies, sunshine, and comfortable temperatures. That's the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny(01:05) Meaning Behing 72 and Sunny(03:00) Rebranding United Airlines(08:14) United Employees' Pariticipation(11:26) Tying Products Back to Consumer Truths(12:36) Multi-Media 2020 Campaign(15:46) Other Favorite Clients(17:35) Positive Messaging for Adobe Amidst a Pandemic(20:38) How do you keep your team focused but energized?(21:57) Believing In & Supporting Creatives(24:38) Client Fit & Growing at Your Company(26:59) Changes in Leadership Style(30:20) Power in Committed Creative Partnership(31:33) Weakness to Strength: Being a Hummingbird(33:05) Current Chapter: Mothering Era(35:09) Advice to Younger Self: Change and Grow (but not all right now)

Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier, and how to create a culture of learning in the workplace.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-culture-of-learning/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters(00:00) Introduction - Joseph McBee, Senior Instructional Designer(01:18) What is Instructional Design?(03:25) Shift in Learning Formats with Technological Changes(05:53) The Empathy of Working in Learning & Development(07:42) Stories as a Framework for Teaching & Marketing(10:07) Being a Lifelong Learner(21:56) How Can Organizations Accommodate Different Learning Styles(23:42) Mixing Up Learning Delivery Formats(26:48) Storytelling as a Connector of People(28:10) The Future of Learning & Why Companies Should Value It(33:39) The Ripple Effect of Learning(36:26) The Call to Connect to People Through Teaching & Stories(37:19) Joseph's Current Chapter in Life(38:22) Advice to Younger Self(39:17) Focusing on the Present, Not the Destination

Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/immersive-brand-experiencesContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Maya Guice, Director of Strategy at BRC Imagination Arts (02:11) Brand Experience at Johnnie Walker in Edinburgh Scotland (09:26) Marketers: Part Creative, Part Business Minded, and Part Anthropologist (12:10) The Socialization of Ideas - Diverse viewpoints at the table (14:54) Don't put the dinosaur out front - The Raider's Experience (19:18) Find little emotional moments to help clients achieve their goals (24:14) BRC Podcast - "Masters of Storytelling"(30:40) Know Your Audience - Don't waste time playing a game that's not yours to play(32:36) Be Yourself in Business(35:48) Maya's Chapter in Life - Creating Myself

Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/podcast/brand-story-breakroom-going-the-extra-mile/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Brand Story Breakroom Introduction(00:31) Topic Introduction - Customer Service(02:20) The Image of Customer Service(05:10) Company Culture as a Part of Customer Service(08:28) Brand Experience and Hospitality(12:24) Providing a Different Level of Customer Service(15:42) Front-of-House and Back-of-House Mentality(20:45) Positive Customer Experiences - Lindsey Laughlin(23:09) Positive Customer Experiences - Steve Gilman(26:08) Breakroom Outro

Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more meaningful life for herself. The episode touches on the importance of prioritizing our mental and physical well-being, and how to cultivate a positive mindset through consistent, daily habits.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/self-doubt-to-self-acceptance/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Lan Phan Introduction(01:27) Lan Phan Early Life(08:04) Getting Rid of the Self Doubt(12:26) Taking on Fear and Adversity(14:43) The community of SEVEN(20:10) Figuring Out What Matters Most(24:56) What Inspired Lan Phan's Book - Do This Daily(35:32) A Daily Habit(40:36) From Self-Doubt to Self-Acceptance(44:40) Do this Daily Takeaways(48:54) The Chapters of Lan Phan(50:20) Advice to Younger Self

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he's pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/Continue the conversation on social:For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction: Philip Tzeng, Food Influencer(01:23) Las Vegas as a food destination(04:11) How Phil got started as a food influencer(05:25) Being positive on social media(08:23) A day in the life of a food influencer - process, gear, & approach(10:17) Growth, change, risk and reward in the world of content creation(11:24) Phil's partnership with Mike Chen / Strictly Dumpling(14:14) Balance, joy, & passion in content creation(18:49) Partnerships and authenticity in content creation(23:19) Food vs presentation(27:38) What's next for Phil(30:18) Advice for brands working with influencers(31:53) Advice for anyone getting into content creation

Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/leveraging-your-humanity/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) David Fisher Introduction(01:25) Selling Knives and Hot Donuts(04:16) Product is Important(07:35) Mindset, Skillset, Toolset(11:43) Leveraging Your Humanity(17:20) Storytelling, Stand-up Comedy, and Sales(24:57) Networking at vs. with(28:14) All Sales is Not Manipulation(31:48) Sitting Beside Vs. Across(41:20) Commenting on LinkedIn(45:53) Outro

In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren't left behind.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/harnessing-the-potential-of-ai/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Alison McCauley Introduction(01:30) - The Story Telling Tactic (04:01) - The New Industry Playbook(06:19) - The Six Dimensions of Digital Disruption (11:07) - Developing New Mindsets: Speed to Learn (13:29) - Defining AI's Relationship in Your Workflow(18:25) - Finding the “Aha Moment”(21:47) - Sharing is Key(23:58) - Entering the Cognitive Revolution (32:46) - The Future of Education Alongside AI(39:51) - The 24 Hour Personal Tutor(42:25) - The Resurgence of Human First Experience(47:24) - The Current Chapter of Alison's Life(48:16) - Advice to Younger Self

Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it's like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/crafting-the-right-marketing-mix/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Gina Michnowicz Introduction (01:33) - Gina's Process: Cruella's Integrated Campaign(04:45) - The Art of the Pivot(08:44) - Finding the Right Marketing Mix(14:13) - Pairing Brands: Guardians of the Galaxy and Cisco Duo(16:54) - Advice on Brand Activation Events (19:46) - The Attendee Experience (24:29) - The Customer Experience (27:07) - Marketing to Emotional Beings(31:04) - Business Bliss or Co-Founder Chaos?(37:40) - The Trait Gina Values Now(39:12) - The Current Chapter of Gina's Life(40:12) - Advice to Younger Self

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/creating-a-video-content-strategy/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Tom Langan Introduction(01:16) - Tom's Journey into Production(04:14) - Tom's Early Career and Transition into Storytelling(11:53) - Tom's Approach to Finding and Telling Stories(15:15) - Core Principle: Lead with Value(17:25) - Why Write a Book Instead of Making a Video(20:28) - The Power of Video in Business(23:15) - The Importance of Audience-Centric Storytelling(26:04) - The Role of Emotion and Context in Storytelling(30:12) - The Importance of Video Content(34:15) - The Power of Episodic Content(41:04) - The Importance of Humanizing Business(45:11) - The Current Chapter of Tom's Life(46:46) - Advice to Younger Self

For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It's a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/personal-branding-on-linkedin/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Introduction - Liam Darmody(01:44) - Liam's LinkedIn Journey(04:02) - Overcoming LinkedIn Posting Anxiety(09:49) - Liam's Personal Branding Success Story(13:10) - The Impact of Consistent LinkedIn Presence(19:00) - The Power of Authenticity on LinkedIn(20:23) - Imposter Syndrome and Sharing Your Personality(22:52) - Authenticity and Integrity on LinkedIn(26:45) - LinkedIn's New Features(32:06) - Advice and Quotes to Live By(34:17) - Current Life Phase: Reinvigorating(36:08) - Advice to Younger Self(38:53) - Conclusion

AI is software that behaves like a human, and it's that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-ai-mindset/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - About Conor Grennan(01:29) Keeping Up with AI(07:42) How to Use AI Effectively(15:15) The Future of AI and Education(16:11) Advice for AI Beginners(18:13) Concerns about AI(21:49) AI and Creativity(24:27) AI as a Research Tool(27:53) Future of AI and Human Creativity(32:28) AI Proofing Your Career(36:36) Rapid-Fire Questions(40:06) Conclusion

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Dana Herra(01:21) Where Should a Marketing Team Start?(02:23) Foundations of a Solid Content Strategy (04:06) Content Vs. Ads(07:52) Content Marketing is Emotional (14:13) Consistency in Branding(16:12) People Don't Remember(21:40) Finding Brand Voice(27:27) What Is a Thought Leader?(31:31) Spending Time to Make Time(37:20) What Advice Has Stuck With You (39:47) There Are No Hard and Fast Rules (41:32) Advice For Your Younger Self(43:33) Outro - Dana Herra

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Podcast Here: gravitygroup.com/podcastContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

What exactly is the difference between a marketing strategy, plan, and tactic? What's one thing marketers should start (and stop) doing? Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-magic-candy-buzzword-bingoContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction(00:25) What to stop and start doing in the industry(02:58) Writing a Book - The concept of ‘Yes, and...'(05:43) The difference between strategy, plans, and tactics(07:53) Brands that impacted our earliest memories (10:29) Childhood Stories - how they influence our choices and loyalties

70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand's story and purpose.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/empathy-and-design/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Jim Pietruszynski(03:38) Tony The Tiger - How a Cereal Box Started Jim's Career(05:35) Story in Design & The Finding The Reason People Make Choices(07:06) Building Long Term Relationships(08:18) How to Foster Long-Term Client Relationships(09:22) Refreshing the Blue Moon and Coors Light Brand(13:55) Being an Adaptable Agency, Focus on the Client, not on a Signature Look(15:55) Lifelong Learning, Regret isn't Bad, & Helping Others Succeed(19:24) Undercutting Value Hurts Everyone(21:02) Sensitivity, Vulnerability, and New Perspectives(22:59) The Why Question(23:49) Hope, Beauty, & Practicing Gratitude(25:38) Advice to Younger Self: Know Your Value

Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn's approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer's perspective and the power of branding to make a positive impact on the world. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/misson-driven-brandingContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Kathryn Tuttle(01:38) Career Shift - Brand Wrangler(05:54) Don't Accept the Status Quo - Building the Fresh Pet Brand(09:59) Strategic Planning For Mission-Driven Brands(14:35) Competition is Rarely the Killer, Lack of Focus Is(19:34) Marketing Metrics - Measure What Matters(24:32) Discovering the Power & Impact Brands and Marketers Have(27:14) Where Marketers Should Spend Limited Resources(31:43) Positioning a New or Niche Brand For Mainstream Audiences(34:16) Focus on Who's at the Center - Branding and Marketing at the Same Time(39:36) Best and Worst About Being a CMO(42:42) Season of Reinvention & Learning(44:01) Advice to Younger Self: Check-in and Reassess

From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they've learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and operations, marketing, leadership, and brand.Featuring guests Mita Mallick, Miyoko Schinner, Dr. Marcus Collins, Wade Forbes, Vanessa Patrick, and Will Guidara with host, Steve Gilman.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/season-3-favorite-moments/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Highlights from Season 3(00:26) Mita Mallick - Recognizing Your Biases(04:24) Miyoko Schinner - Redefining Success and Happiness (07:10) Dr. Marcus Collins - Start with the Soul, End with the Sell(10:13) Wade Forbes - The Power of Visual Communication(13:41) Vanessa Patrick - Feeling More Empowered to Say “No”(18:07) Will Guidara - Unreasonable Hospitality

How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-social-media-small-businesses-and-moreContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Breakroom Listener Questions & Answers(00:36) What Social Platforms Should Marketers Invest In? Think About Your Audience(02:39) Add Value to the Social Platforms You're On(03:21) How Can Marketers Distinguish Their Brand's Voice & Personality(06:36) How Do You Jumpstart Your Marketing Without A Big Team(09:15) Industry Challenges - Proof-Point Overload(10:22) Industry Challenge: Nurturing Customers Before & After Purchases(11:11) Limitation of Performance Marketing - Not Everything is Measurable(14:11) Marketing Toolkit: Know & Connect With Your Audience(15:13) Brand Toolkit: Consistency & Patience(17:37) Marketing Toolkit: Flexible Roadmap

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today's consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel's new book, Assemblage: The Art and Science of Brand Transformation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/assembling-a-brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Emmanuel Probst, Reconciling Academia and Practitioners in Brand Building(03:01) Brand Assemblage - Cognac, Wine, and Building Brands(04:28) Building Brands the Way Birds Build Nests(07:43) 3 Dimensions of the Assemblage Method - Personal, Social, Cultural(11:35) Brands Change Over Time - James Bond vs. Blockbuster(17:40) Heroes, Anti-Heroes, Villains: Finding a Relatable Archetype(22:55) Imperfection Lets the Light In: Taylor Swift's Brand(25:24) Pharrell Williams Can't Read Music - His Talent is in Assemblage to Achieve a Vision(29:52) Success of Smaller Brands is More Compelling(34:44) Madison Avenue is Gone - Building Brands to Serve the Greater Good

When Will Guidara took over Eleven Madison Park, it didn't have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World's 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he's learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/building-brand-with-unreasonable-hospitality ‎Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Will Guidara - Self-imposed Standards Cannot Impede Giving Joy(00:29) Introduction - Will Guidara(02:45) Growing up in an Environment of Hospitality(06:36) Leadership - Identify Why Your Work Matters, and Share That With Those Around You(13:04) Will's Strategy, Being Unreasonable in the Pursuit of People(19:54) Making Moments of Fleeting Brilliance Part of the Fabric of Your Organization(26:15) Generosity can be Your Best Marketing(28:31) Communicating Through Stories Exponentially Increases Your Reach(31:50) Turning the Meal Check Into a Memorable Story(37:19) 95-5 Rule in Running a Business(41:37) Be as Unreasonable in Pursuit of People as You Are Your Products

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why'. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brands-that-live-their-why/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Breakroom Opening(00:47) Brand Introduction - The Shop Forward(02:44) The Business Has to Exist to Support Their Why(05:50) Know Your Mission(08:05) Brand Introduction - Life is Beautiful(10:18) Life is Beautiful Mission Statement(10:46) Reinforcing Their Mission of Positivity(13:16) Consistency and Truth in Brand(17:34) Outro

Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko's Creamery, she's dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you'll hear from Miyoko about the battles she's fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-purpose-before-profit/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Miyoko Schinner(01:37) Suing to Use The Word "Butter", And Redefining Plant-Based Food Industry(08:03) Authenticity: Being a Mission With a Company(13:52) Creating Community Around Food & Speaking to the Spirit, Soul & Heart(19:10) Struggling With Imposter Syndrome, and Success by Questioning Everything(21:55) We Need To Redefine Success(23:49) Make a Living, Not a Killing(28:14) The Next Chapter - Fighting for Women & People Of Color in Business(32:02) Making a Living, Not a Killing(37:49) Advice to Younger Self - Don't give away your authenticity

Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-art-of-visual-storytelling/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Drawing(01:24) What is a Graphic Recorder?(07:17) The Results of Graphic Recording(09:50) Capturing Impressions of Communication(12:37) Wade Forbes' Drawing A Day(22:10) Grief, Loss, and Self-Care(27:46) The Chapter of Reflection(29:07) Steve's Chapter of Appreciation(32:35) Advice to Younger Self(36:45) Valuing Authenticity(38:35) Outro

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it's seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-impact-of-culture/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Marcus Collins(01:02) Marcus's Journey - Engineering graduate to Music Industry to Advertising(04:46) Disruption in the Music Industry - Working for iTunes & Beyonce(07:46) Transitioning to the Advertising world - Finding Innovation in Digital & Social Media(11:54) Discovering an Actionable Definition of Culture(16:07) Marcus's Book - How to Define Culture(22:02) Marketers Need Endless Curiosity(25:59) Finding the Familiar in the Strange - Lessons learned from an Islamic Boy-Band(29:55) Marketers Need Elasticity(32:41) Start With Soul, End With Sell - Emotional Decision-making(37:19) Writing A Book - Merging Theory and Practice(42:30) Favorite Advice(42:47) Chapter of Life - Marcus's Phil Jackson Years(43:36) It Takes Courage To Be You, So Be Brave

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Listener Questions(00:44) Threads - will the new social platform last?(03:15) Leadership - What have you learned that everyone should know?(05:13) Brand Myth Debunked: A logo or name is not your company's brand(06:55) Marketing Myth Debunked: Marketing isn't a faucet to turn on and off(08:12) Something New - Graphic Designers sharing their process on TikTok(09:35) Something New - For the Culture by Marcus Collins(10:19) If Steve were to start another business, what would it be?(11:48) If Lindsey were to start another business, what would it be?

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park's brand withdrawal.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters(0:00) Introduction of Episode(1:00) Steve's Introduction to Lifestyle Branding (1:25) YETI's Lifestyle Brand(2:00) Your Brand as a Sidekick(3:27) Creating a Community Around Your Brand(4:50) Knowing Your Audience's Needs(6:18) When Lifestyle Branding Doesn't Work(7:56) Lindsey's Brand Introduction - California Adventure Park(8:33) The Jobs to Be Done Theory(9:00) The History of California Adventure Park(10:16) The Missing Disney Experience(14:36) Outro

Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn't a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what's important. Because while saying no can be difficult, it doesn't have to be.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Vanessa Patrick(01:41) Why do we Say Yes when we Want to Say No?(03:26) Vanessa's Motivation for her book(06:41) What is an Empowered No(10:33) Preserving your Brand(14:43) The A.R.T. of Empowered Refusal(18:29) Why Empowered Refusal Works(21:51) Different Types of Asks(25:45) Hero's Journey Asks(27:05) Saying No to Your Boss(31:10) This Chapter of Vanessa Patrick's Life(31:49) Advice for Younger Self

Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she's experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it's a very human thing to feel excluded, so how do we help prevent it for others?This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Mita Mallick(01:53) Mita Mallick's Writing Journey(05:27) Why Mita Wrote Reimagining Inclusion(06:47) Kickball - Setting the Stage(09:57) Intention vs. Impact(13:32) Of Course I Support Black Lives Matter, Why Are You Asking If I Have Any Black Friends?(18:16) Media Influencing Stereotypes(23:18) Myth 11 - Our Ad Wasn't Racist, It Was Simply A Mistake(30:25) Tips For Focusing On Inclusion(35:13) What Can We Do?(37:05) Just Sit With It

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke's standout marketing campaigns and the recent Pepsi visual identity rebrand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-coke-and-pepsi/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction of Episode(00:46) Lindsey's Brand Introduction - Coca-Cola(02:39) Share-A-Coke Campaign (04:25) Selling Connection(05:45) Brand Consistency(07:39) Steve's Brand Introduction - Pepsi(08:13) Pepsi Changing Visual Identity(09:53) Branding for the Digital Age(10:44) De-Branding(14:47) Outro

What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer's brand experience has on your brand's reputation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/building-brand-valueContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction of Carolyn Walker(03:27) Punching Above Your Weight(06:19) Creating Hackable(12:30) Knowing Your Audience - Liquid Death(13:13) Putting Brand First(17:30) Performance Marketing vs. Brand(25:06) Leadership is Listening(28:37) A Experience that Shaped Carolyn Walker(30:26) Carolyn Walker: The Sponge(31:46) Advice to Younger Self(33:30) Outro

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing[SHOW NOTES]This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Brand Story Breakroom Introduction(00:47) Steve Topic Intro: Consistency(02:18) What Consistency Really Means(04:44) Consistency From A Leadership Perspective(07:02) Consistency Requires Authenticity(08:40) Lindsey Topic Intro: Knowing Your Audience(10:25) Consumers Are Centered Around Their Needs(12:19) Keep Focus On What Consumers Really Want(13:01) Be Specific About Your Messaging(15:00) Breakroom Outro

Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Jamaal Marshall(03:05) Unique Mental Health Services (07:11) Understanding Where You're Coming From(08:16) Your Business Exposes Who You Are(11:21) Being an Effective Leader(13:51) How Fear Affects Productivity(19:23) Burnout(22:12) Let's Get Into It(24:16) Advice That Stuck With Jamaal Marshall(27:34) Jamaal Marshall's Year Highlights(30:32) Advice to Younger Self

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their audienceThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Brand story Breakroom Introduction(00:41) Lindsey Laughlin talks Pets.com(02:51) Chewy's Brand Opportunity(04:31) How Chewy Found Brand Success(06:10) Chewy's Personal Touch(07:54) Steve Gilman Liquid Death Introduction(09:25) Why Brand Works(12:56) Knowing Your Audience(14:23) Outro

Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you'll hear from Karen about the three B's of messaging, why stories can help your message resonate better, and how the illusion of communication can impact how we react.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/xxxxxxxxContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Karen Nicholas(03:00) Communication Becoming a Lost Art(05:16) The Importance of Internal Communication(12:49) The Employee Brand(19:00) Systemic vs. Systematic(22:22) The 3 Be's of Communication(27:36) Talk to People, Not at People(33:37) Crutch Words(37:25) This Chapter of Karen Nicholas's Life(40:12) Upcoming Projects(42:33) Advice to Younger Self

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Steve Gilman about the difference between a good manager, a great manager, and an amazing manager. Steve Gilman (https://www.linkedin.com/in/stevegilman26/) is Co-Founder & CEO at OneRange. BS in Mechanical Engineering from Yale University, MBA from Columbia University. Drafted in 2008 by the Detroit Tigers, Spent time as an Intelligence Officer for the Department of Defense, completing embassy tours as a diplomat in Cairo and Abu Dhabi. Co-Founded blockparty, which changed the way tailgating partnerships are developed Division 1 colleges. Currently serves as a Lieutenant in the US Navy as a Reserve Intelligence Officer Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out FindLaw at FindLaw.com. Check out Shopify at www.shopify.com/hci. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vann Graves was told early on in his advertising career — don't fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann is helping develop the next generation of critical thinkers, problem solvers, and creative leaders, and in this episode of Brand Story, he's sharing his advice with our listeners.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/developing-creative-leaders/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introducing Vann Graves(02:27) The Brand Center at VCU - Training Students to be Creative Problem Solvers(04:13) Developing Creative and Critical Thinkers at the Brand Center(07:52) Vann Grave's Family History in Richmond(11:35) Advice For Professionals in Marketing & Branding: Travel, See The World(18:48) How Brand Agencies Need To Change(21:32) How To Be a Leader - Vann Grave's Military Service(26:16) Trust in Teams & Leadership(29:58) Prerequisite Qualities For Careers in Branding & Marketing(35:59) Vann Grave's Dad Humor Helped His Career(38:40) Vann's Kids Give Him Fresh Perspective(42:32) Vann's Advice to His Younger Self: Take the Leap

Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you'll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/building-relationships-on-linkedin/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Tara Horstmeyer(02:16) Making a Career Change - Right On Time For Right Now(05:12) From Lurker to Content Creator on LinkedIn(08:07) Overcoming Fear of Content Creation(09:25) Social Media As An Act of Generosity(15:08) Overcoming Writers Block - Post From the Heart(18:02) Types of Content to Create Connection - Know, Like, Trust(21:18) Authenticity - We're All Humans, All The Time(24:03) Show Up (Don't Show Off) on LinkedIn(28:00) Your Voice In Support Of Others(35:26) Good Things Come to Those Who Build Relationships Over The Long Haul(36:25) What's Next For Tara(39:01) Being Connected With Your Self - Go With Your Gut

For Laura Hutfless, starting FlyteVu was more about just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you'll hear from Laura about her career journey, as she shares what it means to embrace your brand's purpose and lead with responsibility.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/purpose-based-branding/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(0:00) Intro(1:18) Laura Hutfless's Journey(5:45) Brands Need to Stand For Something(8:33) Purpose-Based Branding(11:51) Super Bowl Ad with Serena Williams(16:19) Band Together with Barefoot Wines Campaign(21:49) Being Human at Work(25:57) The FlyteVu Fund(31:20) A Weakness That Became a Strength(33:22) An Event That Has Shaped Laura Hutfless(38:20) Advice To Your Younger Self

Suzanne Bergmeister's path to entrepreneurship wasn't a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she's planting the seeds for future entrepreneurs, sharing her experience in the field, and helping others develop their big ideas. In this episode of Brand Story, Suzanne shares her insights on developing ideas and what it takes to find success.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters(0:00) Intro of Suzanne Bergmeister(0:51) Suzanne Bergmeister's Career Path(4:59) JMU's Gilliam Center(8:54) Habits of Successful Entrepreneurs(12:01) Making a Company Sustainable(16:15) Nature Vs. Nurture(21:19) JMU Gilliam Center(23:55) Business Field Within Academia(29:17) What Entrepreneurs Should Know(36:29) Resource Recommendations for Young Entrepreneurs(38:11) Advice to Younger Self

It's no surprise that Dorie Clark's latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally. This episode of Brand Story shines a light on those challenges and encourages you to reevaluate your own busy life to prioritize what matters most.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:00:00 Introduction - Dorie Clark02:19 "Better" - How Dorie started her weekly show with Newsweek on LinkedIn05:33 How Steve Started the Brand Story Podcast07:15 Why are we stuck in short-term thinking?08:55 Strengthening Your Strategic Thinking Muscle10:08 Stuck in Busyness as a Status Symbol12:37 Using Busyness to Cope with Grief15:36 Dorie Started Writing to Explore the Pursuit of Meaning at Work17:26 Steve's Start in Marketing - Business People Speak Human19:00 Understanding Yourself - If People Say "You're A Horse," Buy a Saddle21:49 Professional Transitions - The Boardroom Poet25:14 Good Internet Hygiene - Why You Should Google Yourself27:46 Dorie's Career - Autonomy and Deciding When to Work30:23 Renaissance Weekend - the Event That Shaped Dorie the Most32:48 Consolidate Gains & Rebalance the Portfolio - Dorie's Life Chapter35:09 Dorie's Dilemma - Productivity Hacks vs. Taking a Breather36:16 Advice For Younger Dorie Clark - Build an Email List

As an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it's all about individuality and connection. Steve's work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you've been wondering how to get started on LinkedIn, this episode is full of advice from Steve on the different ways to utilize the platform and how to find your voice.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

What comes to mind for you when you hear the words "Professional Development?" Well, whatever you're thinking, Steve Gilman, founder of workforce development tech company One Range, has a new way of defining it, and we chat all about the new era of Professional Development on today's episode of The Overnight Trainer Podcast. Steve and I chat all things professional development such as:

Empathy is the ability to understand and share the feelings of another person. Without it, you have little chance of your customer trusting you. Why would they when you don't understand them?In my interview with Steve Gilman, president of Gravity Group and brand strategist, Steve talks about how he weaves his interesting background of improv, storytelling, and directing plays into an empathic marketing approach - why it works and how to do it.Visit TheCopyWorx.com for more conversion copywriting tips.Connect with Steve:Email: steve@gravitygroup.comPodcast: https://www.gravitygroup.com/podcast/Business Website: https://gravitygroup.com/********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he's sharing his insights around building and growing podcasts by adding value and meeting your listener's promise.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

Professional development opportunities: It doesn't matter if you're running a three-person operation or have hundreds of people on the payroll - this is something every business and corporation should offer to their employees.    Don't believe us? In the last year, the number one reason people left their company to pursue another job was a lack of career development. And on the Top 500 Best Places to Work list, 72% of employers who made the cut offered learning stipends. Educational resources have gone from being a fringe perk to a necessary benefit.    But all that takes time, energy, and resources. Enter today's guest, Steve Gilman. Steve is co-founder and CEO of OneRange, a professional development platform that helps business owners retain and grow top talent.    Their cloud-based application is a central hub where employees can access any training resource they want. Gone are the days of manual enrollment or issuing cost reimbursement, or back-and-forth between boss and employee. OneRange empowers individuals to choose the learning tools they want to continue to upskill and reskill with just a click. It not only gives employees more freedom to discover what they are interested in and passionate about - but also helps employers identify potentially hidden strengths and opportunities for growth in their workers. It's a win-win for all parties involved. What you'll learn: Why retaining top talent is critical for your bottom line and productivity How OneRange simplifies and streamlines the training process How their data-driven system is changing the game in professional development How Steve's background (military, professional ball, startups) influenced his current venture Pros and cons of taking on investor capital What founders and investors can learn from one another …and much more!   Favorite Quote:   “A small team with high accountability can get a lot more done with ownership and choice than large teams with low accountability and less talent that's willing to learn.”   Connect with Steve: https://www.linkedin.com/in/stevegilman26/ https://www.instagram.com/sgilman26/ www.Onerange.co     How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you're looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca, @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.

How do startups navigate the integration of technology with old world business models, and how do you know when it's a good time to invest in real estate. Episode Transcript Intro: Welcome to the Practical Tax podcast, with tax attorney Steve Moskowitz. The Practical Tax podcast is brought to you by Moskowitz, LLP, a tax law firm. Disclaimer: The information contained in this podcast is based upon information available as of date of recording and will not be updated for changes in law regulation. Any information is not to be considered tax advice or legal advice and does not form an attorney/client relationship. Further, this podcast may be construed as attorney advertising. You should see professional consultation for your individual tax and legal situation. Chip Franklin: Welcome to another edition of Practical Tax with tax attorney Steve Moskowitz. Steve, as you always say, there's so many ways you can look at a subject and somehow taxes creep in there. And this is one of those cases today, I think that when we look at it, our first guest is a leader in training and business development, but it gets even more interesting. Listen to this. He was a Yale grad and a grad from Columbia Business School. He also was a closer drafted in 2008 by the Detroit Tigers, a major league baseball coach. Anyway, interesting stuff. After baseball, he was an intelligence officer for the Department of Defense. He co-founded a thing called Block Party, which changed the way tailgating partnerships are developed in division one colleges and got a direct commission into the US Navy as a reserve intelligence officer, where he currently serves as a lieutenant. But we're talking to him today because he moved back to New York City after the pandemic and started OneRange, which is an early stage workforce development tech company. That's a big intro. And his name is Steve Gilman. He's here with us on Practical Tax. Steve, thanks for being here. Steve Gilman: Hey, thanks for having me. Happy Friday. Chip Franklin: First of all, thank you for your service. Steve Gilman: Indeed. Chip Franklin: Yeah, really indeed. It's interesting too that I wonder if any of the acumen that you've picked up in the intelligence areas of your service have paid off in business? Steve Gilman: Yeah, I'd hope so. But I'm finding new ways every day to translate some of the skills. Intelligence is specifically interesting within the military and civilian world, because you meet a diverse group of individuals with diverse thoughts. So a lot of what we're doing has to do with cross-functional teams, getting different ideas into different stages and then doing a lot of analysis, which plays into every day, every little piece of what I do in the business world. Chip Franklin: Sounds a little bit like what you do as well, Steve. I mean, obviously analysis is a big part of it. Steve Moskowitz: Thank you. Chip Franklin: Yeah. Well, let me ask you both this question, before we get into the details here. What is the future of work as we see it today? Let me start with you, Steve. Steve Moskowitz: Work has a lot of aspects to it. There's obviously the business aspect, the personal aspect. This is the personal society. That's what a lot of people don't realize and they think of work just as the business part. They don't realize how much socializing goes on. They don't realize how much it's all part of your life. And a lot of times when people retire, they find out they're so empty because all their social contacts are gone. And a lot of people, if they identify themselves through their work, they just feel empty. And a lot of times healthy people, when they retire, they start becoming ill because there's just no purpose for them anymore. So there's an awful lot to work. Plus, besides making money, there's a lot of good you can do in the world. Chip Franklin: Mr. Gilman, since you're both Steve,

Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael's extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand's purpose has on its value, and what it takes to build a strong brand. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we have Steve Gilman from Range. We have a conversation about launching a new product of his, a free tool that any individual can use (instead of just companies), that launches beg. of Sept. Steve Gilman shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

In this episode, we have Steve Gilman from Range. We have a conversation about launching a new product of his, a free tool that any individual can use (instead of just companies), that launches beg. of Sept. Steve Gilman shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

Steve Gilman, Co-Founder & CEO at Range Steve graduated Yale University with a BS in Mechanical Engineering and was elected captain of the baseball team. He spent several years as a closing pitcher after being drafted in 2008 by the Detroit Tigers. Following baseball he spent time as an Intelligence Officer for the Department of […] The post Steve Gilman With Range appeared first on Business RadioX ®.

Kelsey Dean's approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company's three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you'll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Claude Silver could write a book on emotional optimism, but not a lot of people are familiar with the term itself. As the first-ever Chief Heart Officer for Vaynermedia, Claude teaches others how to integrate heart into their professional lives, and in this episode of Brand Story, she's breaking down the process and discussing the importance of leading with kindness. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she's focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve your passion into your purpose, and the impacts of working with a positive mindset. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Mita Mallick's career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it's embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn't happen without diversity of representation. In this episode, you'll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Maayan Gordon's career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she found massive success utilizing social media to grow her small businesses, and is now helping others across the U.S. do the same. With over two million TikTok followers and a growing audience on both LinkedIn and Instagram, Maayan talks with us about content creation strategies and why it's important to market for the long-term. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Jay Langston has spent his career working with businesses and local communities to help improve their economic well-being. Now the Executive Director of Shenandoah Valley Partnership, he is leading efforts to expand and relocate business to the region while staying true to the Valley's roots. In this episode, Jay talks about what it's like working in economic development and the new priorities companies have when they're considering a location for their business. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

David J.P. Fisher, Author of Networking in the 21st Century and President of RockStar Consulting, knows how to play the sales game. As a Keynote Speaker, Author, and Coach, he's framed his methods around building connections that utilize the tools of the digital age. Armed with more knowledge than they know what to do with, buyers are now turning to those they trust to help them make an informed decision, which means networking is more influential than ever. In this episode, David talks about how the different opportunities of the digital age can help form relationships, the importance of networking ahead, and why the ‘pitch-slap' is a thing of the past. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Linkshttps://www.linkedin.com/in/iamdfish/ (David on LinkedIn) https://davidjpfisher.com/bookstore/ (David's Books on Networking) https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 (How to Win Friends and Influence People) https://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654 (Never Eat Alone) https://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905 (To Sell Is Human) Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Terence Szuplat had the opportunity of a lifetime at just 20 years old - a speechwriting internship in the White House. It's what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama's longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

There's a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you're speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Steve Gilman is the Founder of Range, an employee professional development platform, and a graduate of Columbia Business School. After entering business school with a desire to explore numerous career paths, Steve found his way into entrepreneurship during his second year of business school and has worked on multiple companies since graduation.During this interview, Steve spoke about his journey from professional baseball to the foreign service to entering business school and how his experiences gave him the inspiration for his newest company, Range. Steve also reflected on some of the challenges with how professional development and learning happens in today's workplace, and what he and his team are doing to solve for it with Range.Listen today on Apple Podcasts or SpotifyLinksRange WebsiteSteve's Profile

We've had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we're revisiting some of our favorite moments. You'll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

As blockchain technology continues to grow, it's become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers' lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She's spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

What do you do once you've been named Adweek's Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Keep at it. It's a simple phrase that has stuck with Callie Schweitzer since the third grade. It's an important reminder to keep learning and growing, to embrace feedback and constructive criticism. As the Head of Creator Programs at LinkedIn, Callie passes this advice and more to aspiring content creators. Tackling common mistakes and insider tips, Callie shares with us how to take advantage of the opportunities on LinkedIn and why finding yourself outside of work is a powerful influencer. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Being able to answer “what's in it for the visitor” is one of the most overlooked aspects of website and content creation. It's what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he's sharing his tips for content creation with listeners. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Sustaining innovation, low-end disruption, new-market disruption. Three main types of innovation discussed by Gravity's own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for the masses. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Welcome to FRESH Takes on the future of work where we focus on fresh perspectives, from business and HR leaders about the future of work. FRESH is an acronym: Freedom, Resourcefulness, Empathy, Simplicity and Happiness. These values are core to operating in the future of work and we tie back to these while exploring interesting stories and actionable ideas. Our guest today is Steve Gilman. Steve is the founder and CEO of Range, Professional Development for the Modern Workforce. From engineering, to professional baseball, to intelligence officer and 2x startup founder, Steve applies his past learnings about a growth culture to Range. He's also a guest lecturer at Columbia and a Naval Officer (reserves). Check out Range at https://www.getrange.com/ (https://www.getrange.com/) Let's get FRESH. Guests answer the following questions: 1. How do you define the future of work? 2. Let's dream big for a moment, so assume you can snap your fingers and it's real, what's one thing you personally want to see change about work / life? 3. As for FRESH takes (freedom, resourcefulness, empathy, simplicity, happiness), which area do you see as most pressing right now, as we look at the future of work and the evolving employer / employee dynamic? 4. How do you think Managers, the people leading people, can best navigate the months ahead? 5. What's one company you admire for their FRESH take? Stay FRESH! Visit us at https://hellolluna.com/ (https://hellolluna.com/) Podcast music composed by Emily Gabriele: https://www.egmusicnyc.com/ (https://www.egmusicnyc.com/)

When you're looking at hiring employees, are you considering intellectual intelligence or emotional intelligence? While it shouldn't be one or the other, emotional intelligence can often be seen as not as important. But when you're working to build company culture, it can sometimes mean the difference between thriving and surviving. For Connie Hess, Partner and General Manager at Valley Engineering, understanding and adapting to employee needs is one of the most important things a company should do to create an environment for employees to be proud of. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International's SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts' customers, ultimately turning them not only into raving fans — but avid returners. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we hear from Zain about his journey from working for Gary Vaynerchuck on the VeeFriends launch and moderating their NFT Discord to becoming an NFT creator himself. We help break down some misconceptions of NFTs and hear more about the community aspect that makes up the digital space. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Everywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there's an increasing gap between the good, the bad, and the indifferent. In fact, there's actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly unique — and often vulnerable — way. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Purposeful and courageous marketing is more important than ever. Yet, it's more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand's positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

When you hear “introvert” do you immediately think, “shy, quiet, likes to be alone”? If you do, you're not alone. But there's so much more to the story. In fact, there are a lot of misconceptions around introverted personalities and how they uniquely engage with the world and with others. Daisy Simonis, Founder of Empowered Introverts, is on a mission to help introverts tap into their superpowers on their way to impacting the workforce — and the world — in ways they are uniquely wired to. But, this impact can only come as introverts confidently step into being their unique version of themselves. One interaction at a time. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.   Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Steven Gilman, Co-Founder and CEO of ACIES to discuss being a founder, following your passion and building a successful platform.

How do you make a memorable spot? Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You'll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us. We release new episodes twice a month, be sure to subscribe so you'll never miss one. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing (https://www.linkedin.com/company/gravitygroupmarketing)), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on:  Instagram — https://www.instagram.com/gravitygroup (https://www.instagram.com/gravitygroup) Facebook — https://www.facebook.com/gravitygroupmarketing (https://www.facebook.com/gravitygroupmarketing)

How do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You'll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us. We release new episodes twice a month, be sure to subscribe so you'll never miss one. Continue the conversation on social: For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

How often do you follow your gut instincts? Today we're talking with Zain Gaziani, Head of Community & Social Media for VeeFriends, about risk versus reward, the positive impact of social media, and meeting challenges with enthusiasm. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You'll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us. We release new episodes twice a month, be sure to subscribe so you'll never miss one. Continue the conversation on social: For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

Is it possible to build successful relationships online? Today we're talking with thought leader Jay Harrington, president of Harrington Communications, about building relationships through LinkedIn, storytelling, and the importance of adopting an abundance mindset. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You'll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us. We release new episodes twice a month, be sure to subscribe so you'll never miss one. Continue the conversation on social: For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

Sept 15, 2010 marks the twentieth anniversary of the Organic Foods Production Act (OFPA). This is the landmark law that standardized organic food and farming systems across the U.S. which will be commemorated by testimony at a special Senate Agriculture C