Podcast appearances and mentions of alicia tillman

On this episode of Marketing Art and Science, I am joined by Delta Airlines' CMO Alicia Tillman for a conversation on how modern marketing is enabling Delta to revolutionize travel globally. Together, we explore the massive impact Delta's MarTech stack is having on the business and dive into the emerging technologies Delta is deploying that are already profoundly influencing the personalized passenger experience.  Our discussion covers:  Alicia Tillman's role as CMO of Delta Airlines and the company's recent recognition for innovation and customer experience at events like SXSW 2024. A discussion on Delta's transformation as a digitally and culturally progressive 99-year-old organization that emphasizes how technology is enhancing passenger and employee experiences Delta's MarTech stack and its influence on brand identity, sales pipeline optimization, and the integration of emerging technologies like AI and IoT to fuel a highly personalized passenger experience. Insights into Delta's future, including its commitment to global connectivity and the implementation of tech-driven initiatives aimed at enhancing passenger and employee experiences while influencing key business metrics. Fail to Fab story, Tillman describes a marketing initiative experiment campaign that did not go according to plan and how Delta marketing transformed it into a fabulous marketing win.  

In this episode of The Speed of Culture, host Matt Britton sits down with Alicia Tillman, CMO of Delta Air Lines. They discuss the importance of core consumer expectations, the future of experiential marketing in engaging modern consumers, and how Delta continues to innovate and lead in the aviation industry.Follow Suzy on Twitter: @AskSuzyBizFollow Alicia Tillman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Cal's conversation with the Chief Marketing Officer of Delta looks at how she came to be named one of the most influential CMOs in the world by Forbes. A glance at her career trajectory shows how to get the most out of where you are, what you're doing and lifting those around you.

The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder) The Buzz 2: “Your brand is the single most important investment you can make in your business.” (Steve Forbes, Forbes magazine editor-in-chief) The Buzz 3: “A great brand is a story that is never completely told.” (Scott Bedbury, Brandstream CEO) The Buzz 4: “Whether B2B or B2C…We all are emotional beings looking for relevance, context and connection.” (Beth Comstock, Imagine It Forward author) The American Marketing Association [www.ama.org] describes “brand” as “...a name, term, design, symbol or any other feature that identifies one seller's goods or service as distinct from those of other sellers.” More than a year into the Covid-19 pandemic where volatility, complexity, and uncertainty have been at an all-time high, a brand's ability to get attention, be remembered, and be an educational resource has become more imperative than ever. That, in conjunction with consumers wanting their buying power to reflect their personal values, has placed extreme pressure on brands to get it right. Given all of this, what role does branding play in the buyer's journey and has that changed since the pandemic began? What could or should companies do to be better at reflecting the social climate or should they not engage in that conversation? What other impacts will the pandemic have on the future of branding? We'll ask Alicia Tillman, Mike Grehan and Dennis Thomas for their take on Brand Marketing in a Post-Pandemic World.

Alicia Tillman a.k.a Awkward Yoga Girl might just be one of my favorite people in Houston (and we didn't officially meet until recently). After stumbling upon one of her yoga classes at BSY a few years back, her class immediately became a part of my Houston routine. Getting to hear how she's cultivating community in her own space brought me so much joy (you probably can hear it in my voice but I was grinning during the entire interview). Enjoy!

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn't enough to act on consumer's behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness. Listen to the latest episode of The Business of Marketing to find out what purpose means to these business leaders, the importance and power of purpose-driven marketing, and learn more about the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education efforts. Brought to you by SAP

This episode is in partnership with SAP SuccessFactors. Alicia Tillman always loved writing. As a child growing up on the coast of New Jersey, she spent her formative years by the ocean, surfing and making a plan for how she could parlay her passion for the written word into a successful career. You don’t often find writers on the business-driven Forbes’ “Most Influential” lists, but that’s exactly where Alicia landed – as one of the most influential chief marketing officers in the world. She had successfully turned her interest in writing into that of a contemporary storyteller, marketing for tech company SAP. Recently celebrating her 6th year at the company, Alicia has pioneered the support of women in the workplace, joining up with Rebecca’s Female Founder Collective to support the initiative Back to Best, aimed at supporting working professionals and parents who have been negatively impacted by COVID-19. The wise woman that she is, Alicia acknowledges that that much of her success has to do with refining her priorities, and knowing when to look to her support system for help. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas Alicia’s passion for marketing. Learning to focus on priorities – no one can do everything well! Why storytelling is the most valuable asset to a successful company. Links SAP Back to Best Female Founder Collective --- Support this podcast: https://anchor.fm/superwomen/support

Learn what it takes to build a multi-billion-dollar brand from #11 on the Forbes 2020 list of the top 50 world's most influential CMOs. Hear firsthand from Alicia Tillman, Global CMO of SAP, on why storytelling, vision, and purpose matter. Legends of Sales and Marketing is produced by People.ai.

Can we really achieve joy during such challenging times? We think that joy is more important than ever, and we’re called to lean into conversations about creating more joy.   We’re looking back at the best moments from this season of Joy@Work. Bookmark this episode for the most inspiring conversations and insights from our guests this season: Alicia Tillman, Dan Cable, Kathryn Minshew, Stephen Tang, Callie Field, and Crystal Ashby. We discuss how to help people feel safe, seen, supported and inspired in order to create true joy at work, even in our No Normal. Joy@Work is created and hosted by Kearney, one of the original management consulting firms. Learn more at kearney.com/joyatwork.

Alicia Tillman, one of the world’s most influential CMOs, was responsible for reimagining SAP’s brand and leading the major technology company into a new era. In this episode, Alicia shares how she managed to get the whole company onboard with the rebrand, how she developed both an internal and external narrative that was widely supported, and how she aligned SAP’s rebrand with creating more value for customers while making the world a better place.

In Episode 100 of Idea Diary - Today, I talk about getting a TEXT from Gary Vaynerchuk, and getting wrangled back into watching Gary Vee content. I love his show concept with was 2 hours long with 10-minute interviews with as many people as he could pack into 2 hours. Very awesome show format. Gary is so freaking smart with asking the right questions and getting to point, even if they guest doesn't know why he is asking them. WATCH: VaynerX Presents: Marketing for the Now Episode 14 with Gary Vaynerchuk https://www.youtube.com/watch?v=NYroiWK1Scg On this episode, the below 12 speakers joined Gary for 10 minute, rapid-fire 1:1 conversations answering the question - “Where is consumer attention going right now?” He had Kevin O'Leary, Jim Stengel, Charlamagne tha God, Jia Hyun, Kavita Gupta, Raja Rajamannar, Lori Abou Habib, Jason Brown, Anna Bager, Jon Halvorson, Bob Pittman, and Alicia Tillman as guests. Thank you so much for listening today! #BuyMeCoffee #GaryVee #VaynerX "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. — Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Gumroad: https://gumroad.com/valerieaiello Medium: https://medium.com/@valerieaiello LinkedIn: https://www.linkedin.com/in/valerieaiello/ Twitter: https://twitter.com/valerieaiello Facebook: https://www.facebook.com/ValerieLovesBusiness/ Instagram: http://instagram.com/valerieaiello/ Website: https://www.valerieaiello.com — Subscribe to follow my business journey! --- Support this podcast: https://anchor.fm/valerieaiello/support

SAP Global CMO Alicia Tillman has always made empathy part of her leadership style, but 2020 has reinforced her core values more than ever. She joins Joy@Work to discuss leading with empathy and the structural steps she’s taken to address issues of diversity and inclusion. Joy@Work is produced by Kearney, a global management consulting firm. We help our clients reach their full potential and find the way forward during uncertain times. Learn more at kearney.com/joyatwork.  

S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: “As a parent and a marketer, what surprised you most from what the kids shared today? And what commitment do you make, as a brand leader, to appeal to the next generation of customers?”

Phrases like customer experience (CX), experience management, and the experience economy point to the importance of placing customer satisfaction and delight as a reference point for business activities.In light of this growing trend to increasing customer engagement, software giant SAP has partnered with Dow Jones, publisher of the Wall Street Journal, to create the Experience Report.To gain a better understanding of customer experience and why it matters to business, we spoke with SAP’s Chief Marketing Officer, Alicia Tillman, together with the Chief Product and Technology Officer for Dow Jones, Ramin Beheshti.Watch the video and read the full transcript.https://www.cxotalk.com/video/experience-management-customer-experience-sap-wsj

Phrases like customer experience (CX), experience management, and the experience economy point to the importance of placing customer satisfaction and delight as a reference point for business activities.In light of this growing trend to increasing customer engagement, software giant SAP has partnered with Dow Jones, publisher of the Wall Street Journal, to create the Experience Report.To gain a better understanding of customer experience and why it matters to business, we spoke with SAP’s Chief Marketing Officer, Alicia Tillman, together with the Chief Product and Technology Officer for Dow Jones, Ramin Beheshti.Watch the video and read the full transcript.https://www.cxotalk.com/video/experience-management-customer-experience-sap-wsj

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:All marketing is B2C marketingCommunicate the balance between autonomy and authorityUnderstand history to set strategy

In Episode 19 of the Beyond Profit Podcast, host Ken Beaulieu catches up with Alicia Tillman, CMO at SAP, to discuss how purpose guides decision-making, the brand’s response to the crisis, how marketing will evolve, and more.

Top marketing strategy and branding expert Alicia Tillman is responsible for the creation and acceleration of SAPs marketing and brand recognition on a global scale. The Chief Marketing Officer at SAP, Alicia Tillman has continued building the brand around how SAP is helping the world run better and improving people’s lives. 

Hey everyone, today is a special episode. During my Instagram live session yesterday I was joined by SAP's Global CMO, Alicia Tillman. Alicia and I discussed how to make things better for your business and life during this time and what they key is for every company right now. This was one of my favorite conversations yet so please text me your biggest takeaway from today's episode at (949) 298-2905. Also I am hosting a free live training every Friday at 11am PT so you can also text me so I can send you the information to join, I hope to see you there.

For this episode of Conversations with KG: The Podcast, we are talking health, wellness, and fitness. We have the owner of Built Different Training Company, Kendall Robinson, the owner of Ascent Consultants, Matt Beckmann, and founder of Empower Fitness Lab, Alicia Tillman. This group of good energy talks about the misconceptions of working out, the mind, body, and spirit benefits of yoga, and all of these fad diets that are out there. Plus, I'm starting 'Keeping Fit with KG' on Monday, March 30th at 12 noon on Majic 102.1's Instagram Live.

I got Cedric the Entertainer on this episode of Conversations with KG: The Podcast. Ced stopped by The Quiet Storm back in 2015 and we chopped it up real quick. It's some good stuff, too. Then after that, it's the very last conversation on Access Houston. We are talking health, wellness, and fitness. We have the owner of Built Different Training Company, Kendall Robinson, the owner of Ascent Consultants, Matt Beckmann, and founder of Empower Fitness Lab, Alicia Tillman. This group of good energy talks about the misconceptions of working out, the mind, body, and spirit benefits of yoga, and all of these fad diets that are out there.

Customer experience and experience management are among the most important topics in business today. In this conversation, learn how being customer-centric can help your company win and keep loyal customers.Read the full transcript and watch the video:https://www.cxotalk.com/video/experience-management-future-customer-experience

Customer experience and experience management are among the most important topics in business today. In this conversation, learn how being customer-centric can help your company win and keep loyal customers.Read the full transcript and watch the video:https://www.cxotalk.com/video/experience-management-future-customer-experience

The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.Read the full transcript and watch the video:https://www.cxotalk.com/video/cmo-playbook-building-brand-value

The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.Read the full transcript and watch the video:https://www.cxotalk.com/video/cmo-playbook-building-brand-value

As the global CMO of SAP, Alicia Tillman is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving SAP’s vision of helping the world run better and improve people’s lives by building marketing programs that promote the company’s exceptional product innovation, commitment to being customer-first and ability to create one-in-a-lifetime experiences. Dominik Matyka (Chief Advisor DMXECO) talks with Alicia about balancing the professional and private live while driving an engineering-heavy organization like SAP through purpose-driven marketing to join the ranking of the TOP10 most valuable brands world wide. @dominikmatyka

Customer experience is a crucial focus for innovative leaders in both business and professional sports. Cathy Engelbert, Commissioner of the Women’s NBA (WNBA) and Alicia Tillman, Chief Marketing Officer of SAP, offer advice on this topic.Read the full transcript and watch the video:https://www.cxotalk.com/video/customer-experience-fan-engagement-sports-business

Customer experience is a crucial focus for innovative leaders in both business and professional sports. Cathy Engelbert, Commissioner of the Women’s NBA (WNBA) and Alicia Tillman, Chief Marketing Officer of SAP, offer advice on this topic.Read the full transcript and watch the video:https://www.cxotalk.com/video/customer-experience-fan-engagement-sports-business

A brand's purpose has to be more than words on a page. It must be embodied by the individuals that comprise an organization, and practiced from the top down. Alicia Tillman (Global CMO of SAP) knows that building a community around a shared set of authentic beliefs can have a huge impact on the bottom line. Tune in, as she talks about marketing SAP's automation technology to helps other brands fulfill their purpose, and the human side of selling.

Brands can create a better customer experience by being purpose driven - Interview with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world's largest provider of enterprise application software. Alicia joins me today to talk purpose and how brands can create a better customer experience by being a purpose driven brand.

What better way to wrap up a year of insights than on Thanksgiving? It might sound like a cliché but we at MediaVillage, and me personally, E.B. Moss, are really thankful for everyone who listens and reads our content. A big focus at MediaVillage is on educating the marketplace in such a fast-evolving industry as media and marketing. There’s a LOT of info out there and things are constantly changing. So apropos Thanksgiving, I hope this podcast has been a good way for you to digest some of that info! Some look-back episodes use clips, but while I started out years ago in local radio splicing audio together with tape, I leave the digital editing to either the folks at Hangar Studios in New York, or with the amazingly patient and talented Eric Klein as my main editor. So a THANK you on this thanksgiving to them and apologies this is just a spontaneous episode without fancy editing, but I wanted to spotlight a few sample episodes, ICYMI.  Starting with one that's also apropos Thanksgiving maybe catch the most, episode 49 with Julie Haddon and Jen Kavanagh, two women powering NFL and Philadelphia Eagles marketing respectively.  I also recommend you check out some of the other powerful players I've had the good fortune to speak with: from Bozoma Saint John to Sir Martin Sorrell! I'm not just name dropping; everyone has really contributed to a great season of InSites. Two of the most popular episodes were with CMOs launching new brands at big companies: Kirk McDonald on kicking off ATT's Xandr division, and Minjae Ormes who braved the rain to pop into a noisy restaurant for a very spontaneous interview about Verizon's new disruptor, Visible. And Joseph Jaffe was on hand for Epi 48 to warn other big companies about how to pivot or face demise.  The list goes on -- from Paul Marobella of Havas NA, to Alicia Tillman of SAP. And great fun to pull in my smart coworkers, like Jeff Minsky and Charlene Weisler when it came to speaking research with the wonks of Omnicom or Starcom. Now here's a bit of news: Insider InSites is taking a little break for the holidays. Didn't want to leave you without a word, or 5000. I might squeeze out one more episode in December, but otherwise look for it to return in January. But, and Minsky would say, "that's not all!"  You can still hear more -- and more of me, E.B. Moss.  If you haven't heard it yet, please do yourself a favor and catch all episodes of MediaVillage's Advancing Diversity podcast, which I co-host with our editor, Ginger Conlon. This features the conversations with the people doing the most to actively impact the amount of diversity and inclusion in our industry. Think: Tony Rogers of Sam's Club to Tiffany R. Warren of Omnicom, Jill Baskin of The Hershey Company and so on! And consider coming to meet them all during CES as they are inducted in the D&I Hall of Honors.  I'm also a contributor on the new podcast from Podcast Movement, Sessions, launching next week -- with good advice from a lot of folks on building a podcast business. Speaking of which, I am finally launching my own PERSONAL podcast. You heard it hear first... or you will if you look for "It's Quite A Living" Podcast, coming late December. You can stay tuned by following on Twitter or IG @QuiteALiving. I'll speak to my friends in high places, with conversations on personal paths and professional success...authors, to movie stars!  And finally, a sincere THANK YOU to everyone who has listened, liked, appreciated these podcasts. It's a joy. I thank you for sharing, and send you best wishes for a holiday season filled with warmth, love and InSites. E.B. Moss  

On a recent trip to New York I had the opportunity to chat with Alicia Tillman, Chief Marketing Officer, SAP. In this podcast, she shares her insights about moving up the ranks in large organizations including the importance of playing from your strengths and asking yourself "What would my future self want me to do right now?” Alicia shares practical advice for anyone who aspires to greater success and influence in their career, work, relationships and life.

Since I interviewed the CMO of The Clorox Company at last year's ANA Masters of Marketing conference - who was since promoted to EVP, I thought it would be interesting to speak with the new chief marketing officer of The Clorox Company – who happens to be a woman – to get an update. But, this year’s conference actually drew quite a few female senior marketers, both speaking and attending. So I grabbed the opportunity to make this episode of Insider InSites a curation of three great leaders across tech, media, and CPG, who happen to be female chief marketing officers. Each are impressive in their own right, with tremendous takeaways to share, but the added layer they offered was advice on how to achieve these heights, reminiscent of the Ginger Rogers versus Fred Astaire line: practically backwards and, sometimes, in heels. In this one podcast you’ll first hear from SAP’s Alicia Tillman, cited by Forbes in 2019 as the world’s 14th most influential chief marketing officer – and markets what is the largest software enterprise company in the world. In my last episode of Insider InSites, Sir Martin Sorrell included SAP among the tech companies one should watch and study. Next, our Clorox Company legend for this year, Stacey Grier, who oversees far ranging brands for the CPG giant - Burt's Bees to the famous bleach itself. And finally, Alysia Borsa, who upped the ante as CDMO (chief marketing and data officer), speaking on the marriage of data and marketing for Meredith Corporation. Don't miss their thoughts on data driven creativity, brand purpose, and achieving career success...as women.  

On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.Today, you'll learn: Alicia's journey to SAP and what authenticity means to her How SAP translates listening and invoking feelings into business as a B2B brand The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix The power of purpose Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia Tillman, the CMO of SAP. They talk through what to do when your company celebrates one kind of worker and ignores others, everyone seems to fit in but you, or a hard-charging culture is hurting performance and employee morale.

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs.Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team and how SAP is helping solve real world problem. Plus, her goal to make SAP one of the top 10 brands in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you were constructing a bingo board based on the lingo in tech company discussions, you’d have “disrupt” right in the middle square, as it’s basically a freebie. What’s far less common, is seeing a company actually follow through on that disruption, but that’s what SAP has managed to do. Alicia Tillman, CMO, has been hard at work trying to re-envision how SAP presents itself, largely driven by the CEO’s ambitious goal to crack the top 10 most valuable brands in the world. So, Alicia took the reins, set about repositioning the company, and has since seen SAP move from 21st most valuable brand to 17th—their highest growth rate since 2009. Quite a few cylinders have been firing to make this happen: Their commitment to rallying behind a bold, company-wide purpose, their internal buy-in and alignment, their dedication to creativity and storytelling, and of course, good old fashioned hard work, have all played a major role in kicking SAP into the next gear. For more of Alicia’s keys to effective marketing, and to get a closer look at how one of the most valuable companies maintains and builds on its success, check out the full interview.

Alicia Tillman is Chief Marketing Officer of SAP. In 2018 she was named among the 50 Most Influential CMOs in the World by Forbes. She has been covered by U.S. News & World Report, CNBC, Forbes, CMO.com and AdWeek. She has become a highly sought-after public speaker at marketing conferences around the globe. Prior to SAP, Alicia spent 11 years as a VP at American Express, working across public affairs, comms, marketing and business services. She joined SAP in 2015, first as the CMO for SAP Ariba, the world's largest business-to-business marketplace. In 2017 she assumed her more wide-ranging role as CMO of SAP, the global leader in enterprise software, and the world’s third largest independent software manufacturer.

U.S. News President and CEO Bill Holiber joins the show as part of the Leaders Talk Series to share interviews on 21st century leadership and diversity from the World Economic Forum conference in Davos, Switzerland, with Alicia Tillman, chief marketing officer at SAP, and Shelley Zalis, CEO of The Female Quotient. See acast.com/privacy for privacy and opt-out information.

B-to-B marketing is not a bubble. The rise of influencers and direct-to-consumer businesses have presented marketers with new challenges with whom to market to and which tools and channels to use. Inside SAP, chief marketing officer Alicia Tillman is focused on extending the brand’s relevance from decision-maker to the everyday user.

Leaders Week New York kicked off this year with the SAP Sports Forum at the software giant's Hudson Yards HQ. On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance. On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including: - Alicia Tillman, CMO, SAP - on her plans to use sport to catapult SAP into the top ten most valuable brands in the world; - Benno Ruwe, Head of Partnerships, Americas, FC Bayern Munich - on how to identify the 'golden customer'; - Fredi Bobic, Executive Board Member, Eintracht Frankfurt - on how data systems helped the club win this year's DFB Pokal; - Sean Kundu, VP, New Ventures, San Francisco 49ers - on how data insights have saved millions of dollars at the Levi's Stadium; - Neda Tabatabaie, VP, Business Intelligence, San Jose Sharks - on retention modelling, insight dissemination and more.

“Life is about risk in order to gain the reward.” Alicia Tillman is the Chief Marketing Officer of SAP, the global market leader in enterprise software. Reaching the C-Suite in itself is a huge accomplishment when women account for only 18% of C-Suite executives, and Alicia has done it. Alicia speaks to the importance of collaboration and teamwork in creating success for herself and for the companies she has worked for. In fact, she believes that collaboration and other skills that typically come naturally to women are needed in today’s environment for success and better business outcomes. In this episode Alicia also shares advice, including best strategies for prioritization and how to easily get mentors.  

This episode is celebrating the incredible guests that have been on the podcast and shared so many valuable tips and insights.  I have taken the top pieces of advice from 15 leaders so that you can have it all in one easy to find location.  If you want to hear from any of these experts go to Rock Your Trade Show where you can find all of the podcasts.  Best of the Best Expert Tips and Advice from 16 Leaders Karen Chupka, Senior Vice President CES “You need to be able to answer in 30 seconds or less-how are you solving someone’s problems”. (Episode 001) John Taylor, Vice President of Public Affairs, LG Electronics “Before investing in a show, attend first and if you are a smaller exhibitor look at the layout of the hall plan to see how where you would be on the show floor”. (Episode 002) Jim Harris, Disruptive Innovation Speaker and Author       “Don’t tell me…show me”-demonstrate how your product works in a unique way.  An example is how Intel at the CES show showed models who were demonstrating their medical wearable technology. (Episode 003) Christ Krimitsos, host of over 1700 events including Podfest and Producer of “The Messengers” documentary “You make your event ‘sticky’ by starting your event with a power networking experience that includes a plan for your staff to help attendees interact and feel like they are getting value.” (Episode 004) Kim Feil, CEO BizHive and six time CMO of fortune 500 brands like OfficeMax, Walgreens and Dr. Pepper 7Up “Be seen as a leader by acting as a leader with a solid simple vision.  And remember that you will be judged not by what you do but by how you do it.” (Episode 005) Randy Acker, President and COO of EXHIBITOR Media Group “Trust is so important: Buyers don’t buy a piece of equipment off the internet-face-to-face marketing is based on trust and the trade show floor gives the opportunity to have these meetings. (Episode 006) Jodi Devlin, Vice President, General Manager Acute Care at Mallinckrodt “Invest in yourself: Join an organization that has networking opportunities and practice networking”. (Episode 007) Robyn Sayles, CEO and Founder of Launching Your Success “Describe Your Personal Brand in under 3 seconds by answering:  Who are you? How do you add value? Demonstrate how you are different. Stay true to your personality and practice in front of a mirror so words flow effortlessly”. (Episode 008) Leah Woomer, Director of Marketing at Parchmont “Networking can help you meet others who are as passionate as you are about the event industry and when you find your people, it can feel magical”.  (Episode 009)  Natalie Benamou, Division Vice President Exhibitus and Podcast Host Rock Your Trade Show “Boosting attending engagement is a five step process: Identify your ideal customer avatar, determine what is most important to each customer avatar, create a story, include an unexpected experience and have a call to action.” (Episode 010) NeKeta Argrow, Event Marketing Architect “Increase your visibility within your organization by getting involved in industry related associations and find speaking opportunities.” (Episode 011) Corinne Renteria, has had a career at Fortune 500 medical device companies in many diverse marketing roles “If you want to create an atypical position within your organization, talk with your boss and find out if there are any options to modify your role with a flexible schedule.” (Episode 012) Tara Lynn Foster, Leadership Development Speaker, Consultant and Coach “Confidence resides with a solid foundation and understanding ‘Who Am I? What do I want? Why do I want it’ knowing the answer to these questions empowers you to make the right decision.” (Episode 013) Natalie Benamou, Division Vice President at Exhibitus and Podcast Host While there were many great time saving tips, the app I use most and recommend is www.canva.com (Episode 014) Stacy McManus, Director of Corporate Alliances & Exhibition Operations at the American Thoracic Society “Listen to feedback from exhibitors.  ATS has an exhibitor meeting that includes all sizes of exhibits and categories who meet with association leadership to share feedback at the show.” (Episode 015) Alicia Tillman, Chief Marketing Officer, SAP Ariba “The most prepared and most highly skilled team is always going to win the game, they are always going to win the championship.” (Episode 016) Natalie Benamou, Division Vice President at Exhibitus and Podcast Host “Creating a personal advisory board is like building a house; you need a foundation, pillars and a roof and you can’t skip a step to achieving the desired result.  Foundation is based on Joining, Volunteering & Engaging.  Pillars are based on Connections, Confidence, Investing in Yourself and Being a Servant Leader. The Roof is creating your advisory board from the connections you made during the building process.  The peak is joining a mastermind. (Episode 017) Cathy Skala, Vice President of Transformational Change, Baxter “Ask the right question before presenting your ideas to leadership: What do you need to know in order to make this decision?” Follow this up with “I asked each of you what is important for you to make this decision.  Here is what I heard…” (Episode 018) If you found this information helpful and want to learn more about any of these topics, reach out to me at rockyourtradeshow.com/let’s talk And if you want to hear the full episode of any of these experts check out www.rockyourtradeshow.com Credits: Thank you to Christy Haussler and Team Podcast for their amazing editing!

This episode is a total WOW! Our guest is Alicia Tillman, Chief Marketing Officer of SAP Ariba. Her company delivers “the best-in-class cloud procurement solution, value for both buyers and suppliers on Ariba Network, and innovative new business models so you can grow your business.” SAP Ariba is used by over 2 million companies and they transact over 1 trillion dollars in commerce each year.  If you are in marketing, procurement or trade show events you won’t want to miss all of the information Alicia shares in this interview!  Here are the big ideas Alicia shares in this episode: 6 Bold Moves For Your Marketing Strategy Communicate Marketing as the Hub of Your Organization: There is no other area in a company that touches every functional area. “Every function should benefit from your brand’s story, promise, value and differentiation.” Through marketing brands well, an organization’s pipeline, customer revenue and HR-employee retention all benefit. Position Yourself and Marketing as Adding Value: Demonstrate to your stakeholders that you are an asset in planning and execution of strategic initiatives. When there is a period of change, marketing should position itself-at the core of the transformation by adding impact to every area in the company. Seek Leadership Support and Respect. The CEO of the business needs to recognize marketing as a strategic asset and see it as important to achieving business goals.  In addition, the Marketing Leader when well respected  by leadership team has their opinion sought out and is asked to be a contributor when transformation is happening Stakeholder Management is Critical. It is important to meet regularly with business partners to align on what they need, how marketing can support their efforts.  Spend time with stakeholders and share how marketing is contributing to both quantitative and qualitative results.  Meet regularly to stay on track with goals and objectives. Find Marketing Influence: Look for individuals with credibility, influence and appreciation for marketing and seek out their support. Be Confident in Your Decisions. “At the end of the day, you are the expert and the owner” of your destiny.  You need confidence to help solve opportunities and challenges. Presenting to Senior Leadership: What you need to know Be prepared, understand the challenge that the stakeholders face and remember reporting is critical. Work to understand the requirements of the business. Find out the challenges that the stakeholder is up against-ask- “tell me your biggest challenge right now and let me figure out how marketing can support that” Alicia shared. Find out the challenges. What are problems that the stakeholders are faced with and how can you help them?  Demonstrate that you have the solution for their challenges. Be proactive about how to solve problems. Initiate conversations with stakeholders and let them know you are there to help solve their concerns. Use face-to-face marketing to help establish a brand. Trade shows might be an opportunity or a private event to drive awareness to a brand or consider doing a PR campaign Always know your details. “The most prepared and the most highly skilled team is always going to win the game, they are always going to win the championships” Alicia said. You will be challenged to get a seat at the table if you aren’t prepared Career Strategy: Increase Your Professional Value Consider changing industries-employers have changed their perspective on needing someone who has only expertise vertically in one industry.  If you are feeling stagnant or want to expand your career options, consider leveraging your experience and changing over to a different industry. Merger and Acquisition Success Story  SAP Ariba came together and leveraged 20 years of history on the Ariba side with the power of SAP and created the “Power of AND”.  Together they forged a new organization that leveraged the strength of both companies to create value for their customers. If you are in a merger now-consider an inclusive approach from both companies. Diversity and Inclusion Is Important SAP has a tremendous focus on diversity and increasing number of female leaders.  Alicia shared how she is the executive sponsor and offers a program within their Ariba Live events to showcase successful women so that they can share their success and challenges to inspire others.  One way to help improve diversity, is showcasing women who are very successful and use their stories how they manage their careers. SAP Ariba Events There are three Marquee events each year-recently held in Las Vegas for North America and Latin America, The European Region will be in June, and Asia Pacific in August. These events provide content and a strategy-platform to bring new products and share how customers are partnering with SAP and Ariba.  The company invites prospective and existing customers to their event.  It is an opportunity to share how customers are using innovation. They also host smaller scale, market type events to help customers and pure customer events to enable customers to share best practices with each other, network and talk about their challenges Alicia’s Favorite Resource Harvard Business Review HBR covers a lot of marketing topics-evolution of social media, how to create customer loyalty programs. It is a go to resource that offers relevant articles that are timely.  “Marketers need to be relevant at a point in time” and understanding corporate social responsibility.  HBR offers a perspective on what CEOs are focusing on today.  Find out more about SAP Ariba at www.ariba.com: Alicia Tillman on LinkedIn Alicia Tillman Twitter: @alliciatillman LinkedIn SAP Ariba Twitter @SAPAriba If you liked what you heard, join our LinkedIn group and visit us at Rock Your Trade Show for insights and advice you can use in your day to day work. Editing Credit: A big thank you to Christy Haussler at Team Podcast!

TRACKLIST first state ft sarah howells- reverie  0-5:48 adrian lux- teenage crime 5:48-10:09 sandro perez and hakan ludvigson ft marcie joy- read my mind (yuri kane rmx) 10:09-15:06  sectr 24 ft chelsea lee- say goodbye (johnny yono rmx)  15:06-21:33 markus schulz ft justine suissa- perception  21:33-25:23 max graham ft ana criado- nothing else matters 25:23-31:36 shogun ft emma lock- save me  31:36-37:33 tydi ft tania zygar- vanilla  37:33-43:47  {dj bigdirty tune of the month} mike shiver ft fandy- sique (ronski speed rmx)  43:47-48:19 dakota- johnny the fox (barnes and heatcliff rmx)  48:19-54:46 {bigdirty sexy romp of the month} orjan nilsen- lovers lane  54:46-59:03  {bigdirty beach tune of the month} tenishia ft aneym- stranger to myself (mike shiver garden state mix}  59:03-65:10 mike foyle pres statica- sundown 65:10-71:02 beat service ft emma lock- cut and run (ralphie b cutting edge mix)  71:02-end Lots of people to follow, but let me just say when you get to the Johhny The Fox at 48:19 now thats special. Shoutout section to say I appreciate you all-  Special Thanks to:   Graeme Johnston, Jose Vargas, Jim Critchley (his idea for the FB site), Anya Bocharov, Steven (StevePak) Pak, Gina Hernandez, Justin Sincoff, Anthony Nelson, Summer Nelson, Julie Begin, Michelle Kumar, Rachel Anderson, Pavel Albrecht, Chadley Moore, Kevin Verlander, David Perez, Ahmed Ahmadein, Scott Super, Pat Clancy, Carlos Villanueva, Andre Olaciregui, Angela Swensen, Diana Rincon, Dave Kravos, Felipe Blanco, Jeanna Vail, Greg Amick, Micahel Saunders, Dawn Burt, Brendan Noone, Bobby Bell, David Jacomb, Lee Niethold, Brian Brantley, Ken Tabata, Kim Mullins-Boggs, Sergio Morales, Joanne Schaare, Maureen Lawler, Kimberly Gruber, Ricky Watson, Marco Vianello, Robin Gruber, Neal Caldwell, Vaughn Monroe, Sherif Amr, Christopher Frye, Daniela Dockhorn, Ashish Joyram, Karthik Kelamkandath, Rama Disuky, Yehia Osman, Sherif Maamoun, Alba Pullis, Fernando Zuniga, Geetu Vailoor, Dillon Scott, Robert Swensen, Dale Broussard, Steven Mata, Elaine Abich, Vivek Kumar, Andre de Lira, Hashem Meriesh, Julia Salter, Thomas Kietur, Francis Parulis, Homam Sanjakdar, Ctalina Hinostroza, Patricia reyes, Mario Leos, Elaine Juarez, Edwin Amador, Dezerae Amador, Leonard Falcke, Arturo Saldana, Nasser sarsour, carol Savanh, Kacy Lee, Prakashni Shandil, Karen Nelson, Farah Ainul, Patryk Podsiadlo, Scot eberspacher, Corey Hellmann, Goldschlager Oskjuvatn-Lis, Peter Delviscovo, Janette Valencia, Mufflerash Vibes, jennifer Boudrot, Kim webber, Dee Dee Townsend, Bassem Arnaout, Tim Dunn, Tony Cable, Christina French, Connie Sites, george Lewis, William Ellis, Jose Hernandez-Cruz, Steven Bernard, Danille Sincoff, Melissa Keough, meg haynes, Pablo Pacheco, jason Charity, Jerry Watts, Teffany baker, Georgia Visser Williams, Mike Hall, Kristo Kilk, Gary Beebe, Tonya Dunham, Karina Mendoza, heidi Volz, Rob Bowes, Sonia Garcia, Sara Escobar-Corona, Missy Gillette, Lynne Allard, Jessica reis-Larson, Sarah McKnight, Tessa Little, Rob Riplett, Shannon Lopez, Tricia LeVangie, Erika francies, erica Whitney, Tiffany Cummings, Yasmina Sellak , Monique (Mque) Trautmann, Amanda Dixon, Diane Goff, Woo park, Jules Hall, Naomi Oquendo, Christina Luginbuhl, Yazmine Yasmine, Steve Valdez, Stephen Sites, Sue Boltersdorf, Ron Wilson, Daniel Horton, Devona Smith, Jayme Medlin, Kevin Guild, Bryan Sue, Kaohu Kaina, Terence East, Sonya McAllister, Cynthia Waseta, Brad King, Karen Martinez, Michael Faklaris, Sarah O'Brien, Ray Hickman, Christine Summey, Ryan Morgan, Kristina Seitz, Jennifer Martin, Crysatl Rivera, Oliran Johnson, Chris Herman, Nathan Carter, Gina Callahan, Derya Bradley, Tanya Tillman, Dawn Souza, Mark Nunez, Windy Moskwa,  Gail Jones, Shatan Taylor, Jermiane Credit, Chris Schade, Christine Boddie, Pamela lewis, Paula Hargis, Julie Martin, Kimberly Sammons, Joel Buckley, Stacy Boyd, Jacqueline Perkins, Jim Ware, Lorie Valentin, Allen Oliver, Mary Noguez, Anthony Taylor, julie Ammons, Daniel Wigman, Sally Guild, Jodi Ingordi, ryne Tillman, Rachael West, deanna Hagen, Christina Francis, Michelle Bell, Alicia TIllman and last but not least my wife Wendi for putting up the high builds and finger pointing sessions.  The new night club musical Facebook page is now available at http://www.facebook.com/pages/dj-bigdirtys-Night-Club-Musical/103300853038769 Stay up to date with the latest vocal trance tunes when or prior to their release. Feel free to upload your own too. As always listen to this LOUD.