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4 episodes with ChapStick
4 episodes with ChapStick
3 episodes with ChapStick
4 episodes with ChapStick
3 episodes with ChapStick
2 episodes with ChapStick
2 episodes with ChapStick
4 episodes with ChapStick
2 episodes with ChapStick
(00:00-28:57) Chris Kerber joins the show and he's as disappointed as the rest of us this morning. In the end, the 6 on 5 situation got the Blues again. The opportunity was there. What are the Blues doing that causes so many problems in 6 on 5 situations. Steve Yzerman and Jon Casey from nearly 30 years ago still stings. Kerber ranks this a top 5 season in the 25 he's been doing this. A lot to be excited about going forward. Kerb's thoughts on the Jets going forward in the plaoffs. State of the team heading into the 2025 offseason.(29:05-46:58) Jackson's return music theme. Doug wants people to pull themselves up by the bootstraps. James Carlton in studio. Positivity will NOT be allowed today. Harrison's Brother Master is especially negative today. Sometimes it's just easier to watch alone. Gruden's ready for next year with the Blues. The WTF line. Pete DeBoer 9-0 in Game 7's. Monty is 1-3. Blues outscored the Jets 27-21 in the series.(47:08-1:01:27) We need to be uplifted, not wallow in our pity. Let the emotion fester. Tim's gonna bring us into his bedroom for a second. His wife threw her chapstick and broke the TV last night when the Jets tied the game. Need a foam brick to throw at the television. Texting into this show brings pride to your in-laws. When will the next playoff game in St. Louis be? People offering up their TVs to Tim.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Which one of Nick's Bottom-16 Things In Life Is The Worst? Welcome to VOLUME 170 of The Bracket. Kenjac is host alongside Nick Turani, Kate, Feits, Katic and Meek Phil Follow The Bracket ►TWITTER - https://twitter.com/BracketPod ►INSTAGRAM - https://www.instagram.com/thebracket/ Follow Kenjac ►TWITTER - https://twitter.com/JackKennedy ►INSTAGRAM - https://www.instagram.com/jackennedy/ ►TIKTOK - https://www.tiktok.com/@ken_jac Intro - (0:00) Newscaster v ChaChaCha - (3:55) Houston Logo vs Meatloaf's Rep - (12:06) Chapstick v HBO Logo - (20:28) Pokemon v Gluten Allergy - (27:34) Try Hard v Caption This - (39:56) Monopoly v Triangle Square Apt - (45:23) JLaw v Dishwasher Smell - (52:37) Lit v "First Few Seasons Suck" - (57:49) Playoffs - (1:04:21) Finals - (1:19:44) Download the Gametime app today and use code BRACKET for $20 off your first purchase Try your first month of BlueChew FREE when you use promo code BRACKET -- just pay $5 shipping. https://BlueChew.com GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). 1 per new customer. $5+ first-time bet req. Max. $200 issued as non-withdrawable Bonus Bets that expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 5/18/25 at 11:59 PM ET. Sponsored by DK.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/lightscamerabarstool
WOTR is next and she found something in his car that belongs to him...so why does it make her think he's cheating?
This past weekendhttps://www.youtube.com/watch?v=9J7187j4PO4
what's the best chapstick? we got you.See omnystudio.com/listener for privacy information.
Seth and Marc invite Arden to discuss the Katy Perry smooching anthem I Kissed A Girl. Is it pro-bi or is it objectifying queer women for the sake of a hit song? Maybe both. Special Guest: Arden Simon.
EPISODE SYNOPSIS:Who the frag were those guys? Well, the team have the disc, and Kerwin in hand. Now they just need to make sure it's got the right data on it. Lurzog should be able to help with this. If the team can sober him up that- Start that again. If the team can sober them up that is? OUR LIVING CAMPAIGN MAPOUR SOCIAL MEDIA LINKS: EDITED BY:Rhydian Jones ARTWORK BY:Fnic SUBMITTING LOCATIONS AND DISTRICTS FORNEW YORK 2072 MAP:Any Submissions for new lore for existing districts or newlocations, gangs or anything similar can be sent to b.team.shadowrun@gmail.com, with the subject “New Map Lore” or alternatively submitted to thededicated channel on our discord found at: https://discord.com/invite/QB4FwXvrC4 MUSIC CREDITS:Intro - More Human Than Human by Karl Cassey @Whitebat AudioOutro – Neon Thrills by LukHashBackground Music by Kharl Casey,Tabletop Audio & Aim to HeadBar Music– Cyber Punk Bar – Tabletop Audio.comConcert music:CHAPSTICK, CUT IT, EVERYONE YOU KNOW, YOUR VOICE, POMADE, WHAT'S IT TO YA &HALF PIPE.mp3All by: We Have A Tripod - https://www.youtube.com/watch?v=MaK3_7bMEDw&list=PL9Awn3xplT3tAPbir2bWp1ZcuFFDWcSjG SOUND EFFECTS CREDITS:All Sounds from freesound.org unless otherwise noted.CREATOR - FILE NAMEqopsinonstudios - JDM Toyota ETC card reader turning on message without card insertedTimbre - remixes of 171255__qubodup__sliding-trailer-woosh.flacC-V - Jet Engine Start Cart.wavguitarguy1985 - buzzer.wavPaul368 - SFX Door Open.wavtlwmdbt - servo motorsKenzieVaness - Old Garage Door Opening [Outside]InspectorJ - Computer Glitching, Digital Data Corruption, 02-04 LOOP.wavRolvnd - [FREE] POST PUNK TYPE INSTRUMENTAL - "boredom" (prod. ROLVND)yfjesse - Vinyl Crackle 33RPMdudamix_98 - corrupted_audio_glitchxkeril - ErrorHewn.Marrow - 198X_BrokenSoundCard002-002.wavpipnone - Glitchy audio corruption.mp3AdamWeeden - UK Dialing "Ringing" Tonejodybruchon - cell phone answer chirp.wavTRP - Cell phone beep (2012).wavcourtneyeck - Falling body hits the floorFoolBoyMedia - Bong Chime 1bainmack - Punk_Rock_Short31.wavhttps://www.tandess.com/en/music/free-material/data/reunion_short.html - Saikai no Yakusoku Short Ver.
Facebook Fallacy Friday: Is Chapstick brand lip balm gluten free? The personal experiences of others on Facebook aren't enough when choosing a safe lip balm. When you follow a gluten free diet, you need to use gluten free lip balm. But this can prove challenging since many of the most common lip balm brands are not gluten-free. Others don't use gluten ingredients but could be subject to cross contact in processing.See a list of safe lip balm products here: https://www.verywellfit.com/gluten-free-lip-balm-4174985 Hosted on Acast. See acast.com/privacy for more information.
"Hey, what's up? We're Dennis and Sander and we ARE going to be America's Next Top Model! Easy, breezy, banks easy. Euhm... Holla!" Just like miss Banks we love to insert ourselves in any given situation and make it all about US. But what else can you do, when not much is going on in these audition episodes? Although, we would miss them if they wouldn't exist. We spend most of this episode talking about weaves and wigs. Inform us, because we are confused. And Coryn, Sander wants to be your friend!Get in contact with us: send us a Message.► More Pod, But Make It Fashion on podbutmakeitfashion.buzzsprout.com► Follow @podbutmakeitfashion on Instagram
In this episode, we discuss TRT, steroids, how to naturally increase testosterone, intuitive eating, and more... We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.com Thank you! -J & M WATCH this episode on YouTube: https://youtu.be/it8F5rMuKQU TIMESTAMPS: (00:00) — Intro (00:11) — Mindfulness meditation & mindless scrolling (06:16) — How many reps is the *perfect* amount? (08:40) — Parasocial relationships & anonymity on the internet (11:25) — Shoutout Daniel Yores (@danielyores) (13:03) — Moisturizer, ChapStick, & hydration (15:26) — Saunas, cold plunges, & locker room power moves (18:59) — The difficulty of intuitive eating in the modern world (28:19) — Shoutout Margo Maxwell (@maxwellfitness__) (28:57) — The difficulties of going from 1 kid to 2 (31:23) — Alcohol & workout performance (37:37) — Anavar, TRT, & the risks of steroids (45:50) — The impact of body fat on testosterone (56:27) — Rapid vs slow fat loss (59:50) — Mike's fear of donut shops (01:02:52) — Wrap-up Follow the show on social: YouTube - https://www.youtube.com/@personaltrainerpodcast Instagram - https://www.instagram.com/personaltrainerpodcast TikTok - https://www.tiktok.com/@personaltrainerpodcast Join our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6p Check out our new book 'Eat It!' at https://www.eatit-book.com If you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.com If you enjoyed the episode, we would sincerely appreciate it if you left a five-star review. ---- Post-Production by: David Margittai | In Post Media Website: https://www.inpostmedia.com Email: david@inpostmedia.com © 2025 Michael Vacanti & Jordan Syatt
King and Carts recap the biggest hockey holiday around, Hockey Day Minnesota, held in Shakopee this year. They break down some of the weekends games, check in with one of the stars from the Alumni game, and Chapstick enthusiast, former Wild goaltender Alex Stalock, and finally get to the meat of the week, with a FANalyst check-in with veteran beer leaguer "Rat."
A dog that was squished, overconsumption of makeup and Chapstick, and blowouts are BS.Send us a textSupport the showConnect with Honestly Smartlesshonestlysmartless.comIG: @honestlysmartlessTikTok: @honestlysmartlessChelsea's IG: @chelsea_turanoLindsay's IG: @dr.lindsayregehrYouTube: Honestly Smartless Send us a text Support the show and will give you a shout out
Good morning!The Morning Breeze Brain Tease!Carolyn woke up to a few scary texts this morning... The Brighter Side.If you could keep one thing from your childhood, what would it be?John won Sebastian Maniscalco tickets!Cort's family has a new card game... and half of them don't like it.
How can brands turn community engagement into lifelong loyalty and fandom? What are the benefits of gamifying consumer engagement? What are the advantages of an owned channel like TYB, over traditional social media? How can a brand find the sweet spot between revenue, attribution, and rewards?
We switch up the format today to co-tell the story of the mysterious Mothman and his visit to Point Pleasant, West Virginia in 1966-1967. But first, join Ash and Ty for a breakdown of the important astrological transits for the week: Sun square Neptune (December 18th) Venus trine Jupiter (December 19th) Sun enters Capricorn (December 21st) Some laughs are had as Ty recalls first seeing the Mothman Prophecies movie, and all Ash can remember is "Chapstick". Ty details all the sightings of Mothman, and Ash goes into the Silver Bridge disaster and the astrology of that fateful day. Get your own Mothman earrings: http://etsy.com/shop/ShopGlampire ☼ ｡˚⋆ฺ ✧ ೃ༄*ੈ✩ ☼ ｡˚⋆ฺ ✧ ೃ༄*ੈ✩ Please subscribe and give us a great rating, tell your friends, and join us next week for the astro forecast and more cosmic chit chat. Watch the video version of this podcast here: https://m.youtube.com/watch?v=oBWuCSc9t44 ✩Instagram: @uncloudedeye ✩TikTok: @uncloudedeye ✩Website / book a reading with Ash: http://bio.site/uncloudedeye ✩Join our Patreon: http://patreon.com/unclouded_eye Patreon members get access to Ash's Planetary Potion podcast that discusses ALL the transits for the week in depth (even the transits we didn't talk about here!), plus special podcast content, shout outs on the podcast, and monthly horoscope guides. Thank you: Nick Nordfors, Erin Cross, Dawn Aquarius, Jay Caron, and to all our listeners ♡ Sources for this episode: https://folklife.si.edu/magazine/mothman-point-pleasant-west-virginia https://alexandriaghosts.com/mothman-the-harbinger-of-doom/ https://journalnews.com.ph/strange-tales-of-disaster-and-the-mothman-in-japan/#google_vignette https://en.wikipedia.org/wiki/Mothman https://en.wikipedia.org/wiki/Silver_Bridgehttps://archive.wvculture.org/history/wvhs/wvhs1504.html
In this episode, the Goods from the Woods Boys are joined by comedian, writer, and "Windy City Wonder", Carly Garber! We test out the new Red Bull Winter Edition (tastes like ChapStick) and then we chat about a guy in Missouri who led cops on a high speed chase after stealing a bunch of energy drinks. We also talk about Carlos Recio, a man from Spain who clocked in at his job every day and then went home... for ten years. Kenny Loggins's "Danger Zone" is our JAM OF THE WEEK! Tune in now, folks! Follow Carly on all forms of social media @CarlyJGarber Follow the show on Blue Sky and Twitter @TheGoodsPod. Rivers is @RiversLangley Sam is @SlamHarter Carter is @Carter_Glascock Subscribe on Patreon for the UNCUT video version of this episode as well as TONS of bonus content! http://patreon.com/TheGoodsPod Pick up a Goods from the Woods t-shirt here: http://prowrestlingtees.com/TheGoodsPod
12 ordinary things that might save your life one day. You never know what surprises life has in stock. It can take you out of the comfort of your home or office and put you in place with no electricity, running water or even other people. There, you will have to fight for survival. In such situations, it is important to keep a cool head and act smart. You never know what can become extremely valuable to you - even the most everyday items can help you out. Bright Side will teach you how to use 12 basic things in a critical situation to save your life. Who could have thought ChapStick could be so powerful! TIMESTAMPS To start a fire quickly, put branches or coals into an empty egg carton. 0:45 Use a T-shirt to filter water. 1:44 Light up a wax crayon. 2:26 To get warm, put grass and branches under your clothes. 2:54 Mosquitos, flies, and other insects don't like the smell of burning herbs. 3:29 Use toothpaste to get rid of the itch from insect bites. 3:59 If you get scratched, put ChapStick on it. 4:39 Use a tampon to stop bleeding. 5:09 A condom is a great reservoir for pure water. 5:31 Scrape off a little bit of plastic from a pick, and light it to start a fire quickly. 6:04 To make a compass, put a leaf on water, and put a needle on the leaf. 6:36 How to tell a deadly snake from a safe one. 7:16 Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: / brightside Instagram: / brightgram SMART Youtube: https://goo.gl/JTfP6L 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We're chatting this week with a Young Hot Guy and stellar stand-up comic, SHANE DANILE BYRNE! We had a lot of fun chatting about strange statuette traditions, pearl necklace posers, co-worker dilemmas, and Irish tourists in London...FOLLOW SHANE: @ShaneDanByrneTOUR TICKETS: www.trustyhogs.com/tourThank you so much for listening!Support us at www.patreon.com/TrustyHogs for exclusive bonus content, merch, and more!Trust us with your own problems and questions... TrustyHogs@gmail.comPlease give us a follow @TrustyHogs on all socialsBe sure to subscribe and rate us (unless you don't like these little piggies - 5 Stars only!)All links: https://audioalways.lnk.to/trustyhogsSNThank you to our Patreon supporters...EXECUTIVE PRODUCERS: Guy Goodman / Simon Moores / Annie Tonner / Stefanie Catracchia / Oliver Jago / Anthony Conway / Neil Redmond / Madeline Quinne / Sadie CashmorePRODUCERS: Elle / Richard Bald / Harald van Dijk / Tim & Dom / David Walker / Rachel R / Claire Owen-Jones / Jess & Nick / Sarah & Molly / Raia Fink / Cordelia / Rachel Page / Helen A / Tina Linsey / Graham Marsh / Amy O'Riordan / Abbie Worf / Matt Sims / Luke Bright / Leah / Kate Spencer / Liz Fort / Taz / Anthony / Klo / Becky Fox / Dean Michael / Sophie Chivers / Carey Seuthe / Charley A / KC / Jam Rainbird / Tamsyne Smith-Harding / Hannah J / Ezra Peregrine / BrynWith Helen Bauer (Daddy Look at Me, Live at the Apollo) & Catherine Bohart (Roast Battle, Mock the Week, 8 Out of 10 Cats)FOLLOW HELEN, CATHERINE & ANDREW...@HelenBaBauer@CatherineBohart@StandUpAndrew Hosted on Acast. See acast.com/privacy for more information.
John had a random dude ask him for Chapstick the other day. Tammy had a guy at the checkout line ask her if she played Scrabble, with no follow up. What is the oddest thing a complete stranger asked you?
Welcome back to another episode of Umm, Hello? An episode-by-episode recap podcast of the iconic MTV show, Jersey Shore. Umm, Hello! Patreon: https://www.patreon.com/ummhelloInstagram: @UmmHelloPodTikTok: @UmmHelloPodCooki Instagram: @angel.iconic.musicCooki TikTok: @angel.iconic.musicGWoww Instagram: @thelibraginaGWoww TikTok: @thelibraginaGWoww Website: https://ginafinio.com/* Disclaimer: Umm, Hello is not endorsed by MTV, Viacom, or any of their subsidiaries. It is intended for entertainment and informational purposes only. Jersey Shore and all names, pictures, audio clips, and video clips are registered trademarks and/or copyrights of their respected trademark and/or copyright holders. *
Holmberg's Morning Sickness - Thursday September 19, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices
Holmberg's Morning Sickness - Thursday September 19, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Pulling Curls Podcast, Hilary Erickson, RN, dives into essential tips for preparing the day before your induction. From packing your hospital bag effectively to getting much-needed rest and staying active, Hilary shares her expert advice to ensure a smooth induction experience. Plus, learn what to discuss with your provider and how to make postpartum preparations. Don't miss these invaluable insights for expectant parents facing induction. Big thanks to our sponsor The Online Prenatal Class for Couples -- if you're planning on an induction a birth class is EXTRA important. This class has a full chapter just on inductions to help you get prepared. Links for you: Grab my hospital packing list: https://pregnurse.com/free-resources/#packing Grab my postpartum checklist: https://pregnurse.com/free-resources/#Postpartum Grab my induction checklist: https://pregnurse.com/free-resources/#induction Timestamps: 00:00 Hospital bag essentials: hair tie, charger, ChapStick. 04:57 Prepare for postpartum, not just childbirth. 06:19 Clarify induction duration with provider to prepare. Keypoints: The importance of packing your hospital bag carefully, including entertainment options like movies, cards, and apps to fill waiting time during induction. Key items for your hospital bag include a hair tie, an external charger, and lip balm to combat a dry hospital environment. The necessity of getting adequate sleep before induction; consider asking your provider for a light sleep aid if anxiety is a concern. Keep physically active the day before induction through activities like walking and doing squats to help position the baby. Eat a satisfying meal before induction; prioritize something enjoyable but light to avoid discomfort. Prepare for postpartum by gathering necessary supplies and creating a postpartum plan, including visitor policies and support arrangements. An induction can take varying lengths of time; communicate with your provider to get an idea of what to expect based on your specific circumstances. Maintaining a positive mindset about induction can make the experience more manageable and less stressful. Inductions have the potential to be a positive and controlled birthing experience with successful outcomes for both mother and baby. Engage with the podcast's community on social media to share and gain insights about preparing for induction. Producer: Drew Erickson PUT TRANSCRIPT HERE: Keywords: induction, hospital bag, prenatal class, pregnancy advice, birth preparation, labor, sleep tips, meal suggestions, postpartum, hospital packing list, external charger, hair tie, ChapStick, relaxation during induction, hospital tour, Kindle Fire, birthing ball,
This wise beyond years twenty-year-old California girl knows a thing or two about patience, perseverance, and earning her place. Discover what makes Maddi unique, her family so close, a sense of humor faster than a trip down the track, and why her disdain for shopping may not apply to burritos, Chapstick, and lotion. Connect with Maddison here:https://www.facebook.com/maddigordon.racinhttps://www.instagram.com/maddigordon.racing/?hl=enhttps://youtu.be/wrbjLRoWyuE?si=5pMOp5X8orymS_Mt Connect with JP Emerson: www.jpemerson.comConnect with Red Line Oil: www.redlineoil.comConnect with Mecum: https://www.mecum.com/For more podcasts on cars check out Ford Mustang The Early Years Podcast at www.TheMustangPodcast.com, at Apple Podcasts or anywhere you get your podcastsFor more information about sponsorship or advertising on The JP Emerson Show or podcast launch services contact Doug Sandler at doug@turnkeypodcast.com or visit www.turnkeypodcast.com
Roller Coasters across the world, cycle adventures through scenic landscapes, hitchhiking up a mountain, wild camping in city parks…after 25 years of cycling touring together, friends Ken Francis and Philip Robinson have seen it all.Their stories are filled with laughter and the spirit of discovery as they navigate theme parks and biking trails worldwide. Adaptability, compromise, and teamwork are essential traits they've honed through their years of touring. For Ken and Philip, it's all about the adventure, not the number of miles traveled.Whether it's Philip's frequent use of ChapStick or Ken's determination to reach 100 miles in one day, their tales show that shared experiences and genuine camaraderie transform every journey into an unforgettable adventure.You can follow Ken on YouTube at Ken Francis World and The Intimacy Gram. Find him on Instagram @Adventureman_lb and @The_Intimacy_Gram.Join our community at Warmshowers.org, follow us on Instagram @Warmshowers_org, and visit us on Facebook. Contact Tahverlee directly at Tahverlee@Warmshowers.org.Theme Music by Les Konley | Produced by Les KonleyHappy riding and hosting!
For a full transcript of this episode, click here. Unintended consequences is a thing. ERCowboy wrote on Twitter a while back, “In any complex system, the likelihood of unintended consequences vastly outweighs the predictability of intended ones.” In this healthcare podcast, we're talking about two state laws where this is apropos: CON (Certificates of Need) laws and then COPA (Certificates of Public Advantage). Turns out, states actually have pretty much power to impact the competitive landscape in their state. They have a lot of levers they can pull. States really can make a difference in terms of improving real competition on value and on cost and quality. So, these two laws are, in a way, their attempt to do so. Before we kick into what's going on here, I think it is important to point out that these laws on their face aren't an obviously and overtly terrible mistake. This isn't like equivalent to accidentally putting ChapStick in the dryer. There were good people who spied a problem and had an idea for how to fix it. I'm reminded of something I read by Nicholas Kristof on a totally different topic, but he wrote, “The central problem is not so much that the effort was unserious as it's more focused on intentions than on oversight and outcomes.” And that pretty much sums up, I think, the gist of what's going on here. And I can say that because here we are in a position to Monday morning quarterback. So, I've invited Ann Kempski on the pod to point out what hindsight may reveal about these well-intentioned efforts, the CON and COPA laws. First up, let's talk about Certificate of Need laws, or the CONs. Currently, we have 35 states and Washington, DC, that operate CON programs with wide variations by state. The National Conference of State Legislatures has a good overview of each state's laws. Why did these laws originally get put into effect? They got put into effect to cut down on supply-driven demand that was considered to potentially raise total cost of care—because in healthcare, unlike Econ 101, more supply doesn't mean lower prices. In the real world, if you have more supply, volume goes up and total cost of care goes up, too. So, it could be considered good thinking to limit the amount of supply. Except there's four problems that wind up happening often enough, which is why some states are busy repealing these CON laws. We cover these four problems in the show that follows. Spoiler alert: What happens a lot of times is that the big get bigger. Consolidated entities have an upper hand, and we all know consolidated entities are generally not known for their competitive prices or their desire to rationalize volume. So, yeah … we dig into this and parse it out into, as I said, four main problems; but this is most commonly where it all winds up (ie, total cost of care does not go down). I have included links that Ann Kempski shared with me, including a statement from the Federal Trade Commission (FTC) and Department of Justice detailing the anticompetitive effects of state CON laws. There's also a document written by a former FTC commissioner that highlights how state CON laws can inhibit competition. And then lastly, a systemic review of 90 studies that find the costs of CON laws exceed their benefits. Okay, so let's move on to our number two state law that often does not go as planned; and this is the Certificate of Public Advantage, or the COPA, laws. Approximately 19 states have them, and these laws attempt to immunize hospital mergers from antitrust laws by replacing competition with state oversight. The idea here is that a state tells the FTC to stand down and gives their seal of approval to a merger to stop it from getting scrutinized for antitrust violations. So, like, a big dominant health system gets an okay to buy a rural hospital. Meanwhile, everybody realizes this will lead to a situation where there is a dominant health system and that dominant health system will reduce competition. But the state may choose to do this because … public advantage, as in the “PA” in COPA, Certificate of Public Advantage. But they'll do this because the state has decided that the public advantage of allowing the possibly problematic anticompetitive merger to move forward, the public advantage is a bigger advantage than having competition. Hmmm … what could go wrong here? Well, several things that Ann Kempski discusses in the show that follows. The Federal Trade Commission strongly advised the states against enacting these laws. Here is a link to this article that was on the FTC Web site. I was so thrilled to get the chance to chat with Ann Kempski, who knows so much about these topics. Ann Kempski is an independent healthcare consultant with a background in the labor movement, advocating for healthcare workers and purchasers for many years. Ann Kempski collaborates with clients to strengthen primary care, enhance union health funds, and reduce commercial prices. She often partners with academics from Johns Hopkins to analyze hospital transparency data for insights into market trends. Before we jump into the episode, we've had a loss in our community. We've had actually several, one of them being Marshall Allen, another one being Suzanne Delbanco. I know our guest today worked alongside of and really admired Suzanne. Ann Kempski says: “Suzanne was a kindred spirit and a real inspiration for me and many others. She founded two very influential nonprofit organizations: first, The Leapfrog Group and then, second, Catalyst for Payment Reform, which is dedicated to empowering purchasers to be more effective purchasers in the healthcare marketplace.” Additional Resources on State Laws and Policies That Promote Hospital Consolidation, Inhibit Competition Certificate of Public Advantage (COPA) Laws A recent story from Tennessee highlights the weak oversight and observed in COPA-related hospital mergers. Competition and Antitrust in Healthcare “Is There Too Little Antitrust Enforcement in the US Hospital Sector?” by Zarek Brot-Goldberg, Zack Cooper, Stuart Craig, and Lev Klarnet, April 2024 Catalyst for Payment Reform publications and white papers The Great Reversal: How America Gave Up on Free Markets, by Thomas Philippon, 2019 Also mentioned in this episode are Nicholas Kristof; Marshall Allen; Suzanne Delbanco; Brian Klepper, PhD; and Gloria Sachdev, PharmD. You can learn more by following Ann on LinkedIn. Ann Kempski is an independent health policy consultant with 30 years of experience as an analyst, advocate, and strategist advancing health reforms related to coverage, quality, and payment in public programs and commercial insurance. She has served in leadership roles in several organizations, including Kaiser Permanente, SEIU (Service Employees International Union), and the State of Delaware. Ann currently supports organizations and efforts to strengthen primary care payment and transition away from fee for service, promote competition in commercial healthcare prices and coverage, and expand access to evidence-based behavioral health services. Ann is especially grateful to collaborate with and learn from talented graduate students and faculty at Johns Hopkins Bloomberg School of Public Health on research and policy analysis to understand commercial market and price dynamics and provider behavior. She has an undergraduate degree in economics from the College of William & Mary and a master's degree in industrial and labor relations from Cornell University. 06:20 Ann remembers Suzanne Delbanco. 06:55 EP224 with Suzanne Delbanco. 07:40 What are state Certificate of Need laws? 08:44 Why are states getting rid of these CON laws? 13:26 Why CON laws are created. 15:43 EP437 with Brian Klepper, PhD. 16:09 What are the conflicts of interest and problems that arise when CON laws are created? 20:55 What happens when states get rid of these CON laws? 24:10 How are Certificate of Public Advantage laws different from CON laws? 27:58 Why does the research show that COPAs don't usually accomplish their goals? 31:34 What encouraging current events are happening in the realm of COPA laws? 32:08 Gloria Sachdev, PharmD, of Employers' Forum of Indiana. You can learn more by following Ann on LinkedIn. @kempann discusses #COPA and #CON state #healthcarelaws on our #healthcarepodcast. #healthcare #podcast #financialhealth #primarycare #patientoutcomes #healthcareinnovation Recent past interviews: Click a guest's name for their latest RHV episode! Marshall Allen (tribute), Andreas Mang, Abby Burns and Stacey Richter, David Muhlestein, Luke Slindee, Dr John Lee, Brian Klepper, Elizabeth Mitchell, David Scheinker (Encore! EP363), Dan Mendelson
This episode originally aired as #251 on 8/6/2022. This is part of a series of shows helping you discover, or rediscover, free or cheap things that you can do today to improve your health and the health of your family! Learn some super impactful things that when stacked together become incredibly beneficial. Plus most of them don't cost you a penny!!Products:Jared's favorite lip balmsVitality Nutrition Nano-Silver Skin GelEndure Performance Electrolyte DropsAdditional Information:#416: VR Vintage: 10 Free or Cheap Things You Can Do Today to Improve Your Health!Visit the podcast website here: VitalityRadio.comYou can follow @vitalityradio and @vitalitynutritionbountiful on Instagram, or Vitality Radio and Vitality Nutrition on Facebook. Join us also in the Vitality Radio Podcast Listener Community on Facebook. Shop the products that Jared mentions at vitalitynutrition.com. Let us know your thoughts about this episode using the hashtag #vitalityradio and please rate and review us on Apple Podcasts. Thank you!Please also join us on the Dearly Discarded Podcast with Jared St. Clair.Just a reminder that this podcast is for educational purposes only. The FDA has not evaluated the podcast. The information is not intended to diagnose, treat, cure, or prevent any disease. The advice given is not intended to replace the advice of your medical professional.
Maybe it's because we're busy and our minds are cluttered. Maybe it's because we haven't recorded in a while and we're out of practice. Maybe it's because this game really is just that basic and easy and doesn't deserve our full brand of shenanigans. Regardless, this one we're just gonna win. No real plan necessary. Now let's get back to pitching our brand new talk show to Game Show Network - sponsored by FanDuel, ChapStick, and Hot Tubs. Zach uses chapstick in a unique way, Jared wants Optimus Prime to go solo, and Adam gets way too hung up on thumbs. Talking Points Include: This Story Has a Story, Zach's New Audio-Ruining Prop, The Gold Bond Challenge, Wiping East to West, Timothy Goggins, Our GSN Talk Show Pitch, Holographic Performers, Ryan Hospital, Show Me Your Thumbs
We discuss the news that JJ Redick will be the head coach of the Lakers, explain our Finals picks (while Spike explains why he's cheering for the Celtics), wrap up the Chapstick controversy, dip into the voicemail and mailbag, and question CJ's editing skills. The Rights To Ricky Sanchez is presented by Draft Kings Sportsbook Get your Big Barker dog bed and free shirt at https://bigbarker.com/pages/nba-playoffs Get 20% off anything at Body Bio with the new code MIKESTUMMY Get 9.1% off your first order at Kinetic Skateboarding with code DAVESILVER Gambling problem? Call one eight hundred gambler or in West Virginia,visit W W W dot one eight hundred gambler dot net. In New York, call eight seven seven eight HOPENY or text HOPENY (four six seven three six nine). In Connecticut, Help is available for problem gambling call eight eight eight seven eight nine seven seven seven seven, or visit ccpg dot org. Please play responsibly. On behalf of Boot Hill Casino & Resort (in Kansas). Twenty one plus age varies by jurisdiction. Void in Ontario. Bonus bets expire one hundred sixty eight hours after issuance. See D K N G dot co slash b ball for eligibility and deposit restrictions, terms, and responsible gaming resources --- Send in a voice message: https://podcasters.spotify.com/pod/show/spike-eskin/message
In this throwback episode from Season 4, Coffee Talk Studios goes back in time to give life-advice to themselves… before they knew what they know now! Also this episode contains the most ridiculous (yet valid) rant on the necessity of chapstick! _ _ _ _ _Official WebsiteInstagramTwitterFacebookYouTube
Working Perspectives Podcast: Inside the Ropes with a North Hills Golf Pro ⛳️ Ever wondered what it's like to be a golf pro? In this episode of the Working Perspectives Podcast, we head to the beautiful North Hills Golf Club in North Hills, PA for a conversation with one of their expert golf professionals. We delve into the day-to-day world of a golf pro, from giving lessons and coaching golfers of all skill levels to managing the course and keeping it in pristine condition. Our guest will share their insights on the golf industry, the challenges and rewards of the job, and maybe even offer some tips to improve your game! Enjoy this conversation and: Learn about the essential skills and qualities needed to be a successful golf pro. Discover what goes on behind the scenes at a prestigious golf course. Get inspired by the passion and dedication of our guest. Perfect for: Golf enthusiasts of all levels Anyone interested in a career in the golf industry Those who enjoy hearing about unique and interesting professions Don't forget to like and subscribe for more Working Perspectives Podcast interviews! 0:00 Get it Going. 2:01 Pre Show Shouts. 5:11 Say Hello To Zak. 6:21 Disputed Questions. 8:21 Mickey Mantle is the G.O.A.T. 9:43 Which Yankee got the Most Poose. 11:23 you need to be 2 somethin to do somethin. 12:43 Wally Pip story. 14:38 Goals per season stat for Gordon Bombay. 17:02 Tincup is incredible. 19:38 Where Zak Started out. 22:05 Why Tom got Matt Expelled. 24:33 Catholic School women are the worst. 27:02 Grandfather was president of the PGA. 28:48 JDub plays exspensive golf. 29:33 Playing Golf in school and college. 30:36 Un-Fair Pressure playing Golf. 33:17 Golf cart of go "F" urself. 34:33 Passing the guy in front of you. 36:02 Matt's Chapstick story. 38:43 JDub's Questions. 43:23 Port-a-potty nightmare. 44:03 Matt's Port-a-Potty gross story. 45:41 Shady's Spoiler for Endgame. 47:42 Zak's life now. 48:29 how to get your pro card. 53:28 Golf in the winter. 54:52 Day in the life for Zak Smith. 59:34 Hitting the Bricks.
From savey to spendy, we've rounded up some of the best face and body products to save your skin from dryness as we head into winter. And, a deep dive into beauty product expiry dates. Do you need to do a chuck out? Let's see... Plus, Kee & Lucy have both brought their new obsessions to the You Beauty table today - and they're $20 or less. LINKS TO EVERYTHING MENTIONED: L'Occitane Shea Butter Hand Cream $49 Neutrogena Norwegian Formula Fragrance Free Hand Cream $9.50 kit:Urban Hand Salve $25 Glow Recipe Plum Plump Gloss Balm $37 Dermal Therapy Lip Balm $3.60 Chapstick Conditioner Lip Balm With Spf 15+ Sunscreen $4.75 LA MER The Lip Balm $125 BOUJEE: Healthy Scalp Exfoliating Treatment $39.95 Naturium Multi-Peptide Moisturizer $39.95 BUDGET: Smashbox Super Fan Mascara $22 Soap & Glory The Righteous Butter Body Butter $21 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
Full show - Thursday | GMD - Handling a bully | Steve can't believe parents bribe their kids | How to PIP your boyfriend | Wild wedding | Steve fought with his chapstick | Slacker and Steve's sleepover | Don't try Death Diving @slackerandsteve @thackiswack @radioerin
KB's been drawing, new Pokemon, BRG Pokemon submissions, and steam room entrapments. 0:00 - Chapstick, drawing, & fake states 12:00 - New Pokemon 22:00 - Pokemon submissions Ads: Gametime - Download the Gametime app or go to https://gametime.co, enter your email, and redeem code UNTOLD for $20 off your first purchase (terms apply).You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/anuspodcast
did you know that we have a Patreon?! Join for bonus episodes, content from Cam and Tar, and access to our exclusive private group chat on the discord! Join our Patreon: http://patreon.com/StayingUp Join our Discord: https://discord.gg/am5t7kZTdR sub, review, and send goss/questions to stayinguppod@gmail.com Listen: https://stayingup.lnk.to/listen Follow: Instagram: https://www.instagram.com/stayinguppod Follow Cam: https://www.instagram.com/cammiescott/ Follow Tar: https://www.instagram.com/thetarynarnold/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Let's explore Walmart PPC advertising and its potential with the guidance of the incredible Destaney Wishon! In this riveting session, Carrie and Destaney take us on a comprehensive journey through the landscape of Walmart's pay-per-click platform. She contrasts Walmart's strategies with industry giants like Amazon and Google while emphasizing the unique advantages that come with Walmart's strong retail foundation. For those of you looking to break into or expand your understanding of Walmart's burgeoning online marketplace, Destaney's wisdom is an indispensable asset. Throughout our discussion, we tackle the subtle art of crafting effective advertising strategies for Walmart. We begin by casting a wide net with auto campaigns, gathering the crucial data that sharpen our approach for more targeted ad groups later on. Destaney highlights the significance of fine-tuning product listings to meet Walmart's specific guidelines, and how this can dramatically improve your search algorithm outcomes. We also peek into the untapped potential of video and sponsored brand ads on Walmart, and share expert tips on leveraging tools like Helium 10 for keyword research. The knowledge shared here is a goldmine for sellers aiming to capitalize on the low advertising costs within certain categories on Walmart's platform. As we round off this episode, we discuss the nuances of optimizing product placement and advertising strategies, drawing insights from the evolution of Walmart's auction system. Destaney provides us with actionable strategies for bid management and placement optimization that hinge on a deep understanding of data and market trends. We unpack the anticipated developments in Walmart's PPC landscape, including the possibility of introducing negative keywords in auto campaigns, and how tools like Adtomic can revolutionize sellers' PPC management. Join us for an episode packed with strategic insights that promise to elevate your advertising game on one of today's fastest-growing online retail platforms. (Time Stamps) - In episode 554 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Walmart PPC Campaign Setup and Management 04:39 - Comparing Amazon and Walmart Advertising 07:25 - Optimizing Walmart PPC Campaigns for Beginners 15:58 - Understanding Walmart Auction System for Advertising 19:56 - Digital Shelf Advantageous for Sales 24:27 - Common Mistakes in Advertising on Walmart 25:15 - Optimizing Keywords and Advertising on Walmart 29:41 - Importance of Conversion Rate Optimization 30:39 - Walmart Wednesday PPC Insights ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: How should you set up your Walmart PPC campaigns, should you run automatic campaigns on Walmart, and how Adtomic can help you to better manage your Walmart PPC. This and so much more on this week's episode of Walmart Wednesday. Bradley Sutton: How cool is that? Pretty cool, I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So, track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium 10. For more information, go to h10.me/keywordtracker. Carrie Miller: Hello everyone and welcome to another episode of this Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our Walmart Wednesday, where we talk about everything Walmart, and I'm very, very excited today because we have an amazing guest. I've actually been wanting her to come on for quite some time because I've had a lot of PPC questions and so I am so excited to have a PPC expert in here. So, we have Destaney Wishon, and so I'm going to bring her on. Hey, Destaney, how's it going? Destaney: Hello, hello, it's going well. How are you? Carrie Miller: Good. Thank you, I'm very, very excited, as I told you before, to have you on here. I know there's going to be a lot of questions that people are going to have, so I have a list of questions actually already that I know people have asked before and I'm going to start asking you those as well. But before we get started, just for anyone who isn't familiar with who you are, can you give a little kind of like intro background and who you are? Destaney: Yeah, of course. So, Destaney Wishon, CEO and founder of what was formerly Better AMS and is now Better Media. We really got started in this space managing Amazon advertising for the last seven years, I think back in the old days when it was Vendor Central, Seller Central and you had like AMS and different ad types and things are a lot more simple, which is going to be probably a really fun part of today's conversation. And now we've rebranded, we're Better Media and we manage kind of all the core large retailers in the space. Carrie Miller: The first thing is could you give us a little overview of what Walmart PPC advertising is and just how it differs from Amazon and Google, Because I know you're basically on all the platforms, so you're the best to answer this one. Destaney: I'd like to start honestly like a little bit more zoomed out and kind of philosophical on the platforms. I think a lot of us, and probably a lot of listeners, are accustomed to Amazon running the show. Right, when you think of e-commerce, when you think of selling and brand building, you do typically think of Amazon, but a lot of people forget, like Walmart wrote that playbook they were kind of the first ones to write that playbook their largest retailer. So, everything that you see Amazon being successful when it comes to e-commerce, Walmart's already done in stores and physical retail, and I think that's really important to note because one that means from a cashflow perspective, they're in a really great position. It's not a new company trying to compete directly with Amazon. Amazon does have AWS and everything externally driving a lot of revenue for them, but from an e-commerce platform perspective, Walmart has every brand connection when it comes to the largest brands in the world, right, Johnson & Johnson, Procter & Gamble, Nestle have been selling into Walmart for 40 years. So, that's really important to consider because it's framing how they shaped their Walmart platform and it's framing how they're hiring as well. They're hiring a bunch of ex-Amazon talent. They're not having to completely reinvent the wheel. They're basically taking everything Amazon did that was really successful, and applying it to Walmart, but with that consideration that their audience is a little bit different. Right, the audience that's typically going into Walmart is very used to the products that have always been in a Walmart shelf. Everything that you've historically bought your deodorant, your toothpaste, everything that you've grown up with is in Walmart, and that's really how we're also seeing their e-commerce platform being positioned. It's giving favoritism to historical brands that are in stores. So that's something to call it, because it's kind of what we're up against. Right, in order for Amazon to become Amazon, they need to differentiate themselves from Walmart, and they did it by opening up an amazing third party platform and allowing anyone to sell anything, because they didn't need to sell the same products as Walmart. That wouldn't have been as competitive. They needed to sell unique and new products and really grow this third party seller platform. Walmart's taking a slightly different approach. Right, they're making sure that they're starting an e-commerce platform that still gives value to their products that are in stores. So, I want to start with that, because it's shaped kind of how they ran ads Across the board. Advertising is actually really similar I would say. Walmart's taking the exact same playbook. I mean there's small differences. Amazon allows for better negating and better control, especially on the bid management level. From like a targeting perspective. Amazon's doing a lot more moving into kind of DSP and better creatives and things like that. That being said, Walmart's really where we are at five years ago with Amazon, with slight complexities, and that we have more control over placements and device type, which I think is pretty complex, and I'll pause there and see if you have any thoughts on that. Carrie Miller: No, yeah, I think it's. For me it's been easier to start advertising on Walmart because it is kind of it is like very basic, kind of from the ground up. So, if you really want to learn advertising from the ground up it's starting to just get your feet wet with Walmart advertising, I think it's a good idea because you're going to literally see it grow from the, from the ground up. You'll be able to see all the changes and how things, um, you know, work together. So, I think it's a really good thing to get in there if you haven't yet done PPC. Destaney: A hundred percent. When we started on Amazon I think I've been in this space for seven years now possibly it just goes by really fast it was pretty much an auto campaign that you would just let run and it would do really really well for you and you didn't have placement modifiers and you didn't really have sponsor brands or sponsor display ads. It was great, it was easy. And then you took those auto campaigns, and we were able to apply them into manual campaigns with match types and Walmart's taking that same approach. I will say I think Walmart can be. It looks a little bit more complex in my opinion. Like everyone says, advertising console user interface is terrible. But sometimes I walk into Walmart and I'm like, oh my gosh, this is too much information. I need these graphs to go somewhere else. I'm really overwhelmed logging into Walmart sometimes. Carrie Miller: Yeah, they do give a good amount of information for sure. I guess that leads into the next question. So why do you think that someone would want to start advertising with Adtomic? Because we have Adtomic for Walmart now with Helium 10 to help you with your advertising, as opposed to just using the Walmart platform Walmart Connect. Destaney: Yeah, I think the biggest reason is bid management is, like 100%, one of the most important parts about Amazon or Walmart and you need a bid management solution for either platform. I actually think that it's more important when it comes to Walmart strictly because they do have the search in grid and the placement modifiers and that adds complexity from a bid model perspective. If you come in and try to arbitrarily adjust all of these placements without knowing or having data, it's going to be a big pain and then tracking the follow-up of that data is a pain. So fundamentally, from a bid management perspective, it needs to be done. You have to have a bid management solution if you're advertising on either. I think the secondary aspect and this is again can be applied to both is just having a better view of your business. Like I said, I log into Walmart Connect and that initial graph that is shown. It's not intuitive, but when you're able to look at something and take away an ad and build custom reporting based off your overall business needs and I think that's a big value add from an Adtomic perspective, it's way more beneficial. Carrie Miller: Yeah, definitely I agree, because I've used both and I felt the same way that I just needed an easier way to view what was going on, and the Adtomic platform is much better for that. So, if you do want something that's easier to figure out where things are, what keywords are working or where to place things, then Adtomic is definitely the way to go for you. So, let's get into some beginner questions then. For some beginners, how would you recommend that someone set up their PPC when they first start out? Do you think that people should do their keyword research and do exact campaigns, auto campaigns? What do you think about with Walmart and how you should get started? Destaney: I think something that we've seen is the Walmart customer searches a little bit different than the Amazon customer. So, rather than roll over the exact strategy that you're running externally, we've actually we made this mistake as an agency, we came into our first few brands, and we tried to apply the exact strategy we did on Amazon. We copied and pasted over; we did our like. Everyone who knows us knows we do like a really granular campaign setup right One campaign, one ad group, one ASIN, five to 10 keywords. We tried that approach on Walmart, and it did not work. Like it was just it was. It was too little; everything was spread too thin. And then we heard the feedback of like hey, start with an auto campaign with all of your products in it, and we did that. And once we started collecting data, then we could start breaking things out into broader groups, and that helped us a ton Across the board. I think auto campaigns are a little bit more powerful on Walmart, which actually makes sense in my opinion. That's how Amazon started as well. Auto campaigns were a lot more powerful because it was really easy to link the products in your campaign with the products that are associated with your SEO, and then your CPCs are quite a bit lower, so it's a lot less risky. So, I think that's the biggest feedback is don't try to spread yourself too thin, group things into bigger groups and then collect data on what placements are doing best for you and segment past that. Carrie Miller: Yeah, and just a call out with Helium 10, you can get Walmart search volume. So, with Cerebro you can find keywords. So, one of the things I did was I just did a bunch of keyword research, and I did notice that it's not necessarily the same keywords that I would use on Amazon, and so they're kind of more general, but there are some specific ones. Maybe they only have like 17 search volumes I have actually made sales on those, so if they're very, very relevant, I would still use them, even if you're like, oh, the search volume isn't very good because people are finding you in other ways too. There's Google ads and there's a bunch of other things that Walmart's doing to get people to your page. But yeah, so I would definitely advertise on those. But one of the things that was hard for me when I did an auto campaign was the fact that you can't do any negative targeting, and so I was having the most random, weird keywords popping up that I don't know how it happened, and so that is something to call out too is to keep an eye on your auto campaigns because of that situation. I don't know if you have any ideas or thoughts about that. Destaney: One thing we've seen, and this is something that is just from auditing, not as much from kind of full management on the Amazon advertising side is you're back in keywords and the keyword research you're doing on Walmart is also really different. Walmart has different brand guidelines per category that cause a lot of specificity and nuance changes, and that's important because auto campaigns work by scanning your listings, scanning all of your keyword research that you've done and associating with the keywords that are then in that auto campaign right. So, I don't know in your specific use case, but something we've seen across the board is they'll take their exact Amazon listing and again upload it to Walmart, not realizing that there's category nuances and it's a brand-new algorithm, it's a brand new platform. They're going to be tweaking things pretty consistently. So that's something to consider that you need to make sure you're understanding the algorithm on the platform you're playing in. You need to update your listing for a Walmart customer for the Walmart algorithm, and that's going to influence your campaigns and those auto campaigns as well. Carrie Miller: Yeah, definitely Don't copy and paste. I always say that do not copy paste. Destaney: One thing I want to hit on, because you had a great call out there is you may see something with really low search volume, and I would 100% still bid on those terms because it's the same bidding model for the most part. It's a pay per click bidding model. So, if you bid 10 cents and no one clicks, like you're not hurting anything. So, it's not really going to hurt your advertising to put all those low volume listings on there. What's going to happen if someone does search? If only 10 people search a month? You're going to be the only one bidding and it's going to be really cheap and it's going to be a crazy profitable sell for you. So those can drive a lot of incremental volume long term. Carrie Miller: Yeah, 100%. And you can actually on Magnet, on Helium 10, I'll take a list of all those kind of lower search volume keywords and that you can actually put them into magnet and there's an analyze keywords and it'll show you the total search volume. So, when you add it up it actually gives you a lot more exposure on Walmart. So that is one sale here, one sale here, and it adds up. So that's the way you get from, you know, one sale a day to 10 to 20 sales a day. You know something that comes up every time. Destaney: You know something that comes up every time. Like we have this conversation of like there's no volume on Walmart, or like I listed something and there's no volume and it is dependent on category, of course. But you got to think. You know, from a grocery perspective there's a ton of volume, like we've seen, very close to similar Amazon volume in certain categories, and that's also influenced by your advertising. If there's no volume, that also means your advertising costs are probably going to be pretty low. So sometimes it's worth it to play in those spaces because you're taking a long-term bet. Again, I keep comparing it to Amazon 7 years ago, but there were a lot of people who ran into the same thing then, but then they figured out the algorithm really well and they were able to scale that out long-term. So don't compare it to Amazon. That's not a fair comparison. They're very different platforms, especially category specific. Carrie Miller: Yeah, definitely I. Yeah there's a lot of opportunity, even just like video ads and sponsored brand ads. I noticed on bigger keywords even there's no video ads there's. I mean, you wouldn't see that on Amazon at all and so there is some really good opportunity if you really think strategically like, hey, this whole keyword, you know maybe it's a little bit more competitive, but there's no one doing a video ad, I can just go in and dominate. So, you kind of have to like, really, you just think about, you know different ways you can beat the competition with each different keyword, and you can capitalize on those sales. Destaney: And those are huge opportunities. So, we didn't mention this in the beginning, but I'm based out of Bentonville, Arkansas, so most of my friends either work for Walmart or agency side, and Walmart for the Nestle and the Procter and Gamble's and the General Mills has always been a big player online. So, it's funny if you bid on mascara or cereal, it's going to be competitive. But to Carrie's point, if you can get into those creative opportunities, you're always going to have a competitive advantage, because for General Mills to go create a video for every single SKU is incredibly costly and then they also need to send that video through marketing and legal. So, the time it takes them to create an asset specifically for a new platform and a new ad type is 6 to 9months by the time it's briefed, created and approved. So that's where we have a huge competitive advantage. Every time a new ad types rolled out, go hop in that platform or win some traffic and market share against the big name players in the space? Carrie Miller: Yeah, definitely, that's a really good yeah, and I forgot to mention the Bentonville. So, do you have any insight, other insight thoughts about you? Know the fact that you're in Bentonville. Destaney: It's funny, it's such a small community in Bentonville and when I started on Amazon, everyone would be like you can't tell people you work for Amazon around here, cause it's a competitive environment. But when Walmart started becoming a bigger player in the e-commerce space, I was like from day one, like this is going to be a huge opportunity, like Walmart is. I don't want to say they're too big to fail, but Walmart has the audience. Right, everyone knows Walmart. They're the largest retailer, which means they have to have a lot of customers. They have the money, they've been in business for an incredibly long time and they're attracting the talent from Amazon. Right, it reminds me of, like software world Everyone's going to go to the big fun players in the space. So, I don't think they have to reinvent the wheel and I think they're going to make a big difference. Carrie Miller: I agree. I agree. There's a lot of good opportunities there, so get on Walmart. If you're not, can you talk a little bit about how the auction works on Walmart and what factors determine the placement? And all that information for everyone in the audience? Destaney: Historically the auction was quite a bit different, and it was a major red flag. It used to be an auction model where just the highest bid won. Yeah, so if you bid $12 and the second bid was $1, you weren't paying a dollar and one cent, you were paying $12. So, that made things really difficult from a bid management perspective, from a brand perspective. Walmart finally transitioned that over. It acts pretty similar to Amazon and I love this question when it comes up into the groups of like suggested bids. Why are suggested bids so high? And one thing to consider is auction models and a PPC is just buying real estate. You want to win the top placements, the highest traffic placements, which is typically the top of the page. You have to bid the highest amount. Where Walmart gets a little bit more complex, and I like to the placements on Walmart. You know, searching Grid, Buy Box, mobile Desktop. I like to relate to kind of placement modifiers on Amazon. We always start with like a clean slate, a foundation of just a bid, like let's win this placement, and then, once we start collecting data, we can start breaking out an increase in a placement or a higher bid elsewhere, and I recommend everyone do the same, like it doesn't matter if you see a read an article that says you know mobile conversion rates are much higher than desktop. I wouldn't go and make that bet. Instead, like we prefer, if you're solely focused on profitability, start with low bids and a low auction and what's going to happen is you may not get impressions in traffic and that's fine, it's still, it's not hurting you, but increase incrementally until you collect data and you can figure out your breakeven ROAS. On the flip side, if you have money to spend, start high and collect data really quick and like. A big thing I'm a huge fan of is just to always make database decisions. They give you so much data you can see your placement performance and all of your keyword performance. So, wait till you collect data and then make bid decisions based off that. Carrie Miller: Yeah, that's really good. It's really good that you called out how clunky it was before I took my ads before the relevancy model and before the second price auction. It was actually really hard because you actually couldn't even advertise higher than you were organically ranked, so I was just stuck in these far-out places. Yeah, then literally that next month when they changed the relevancy, I went from $200 to about $800 for this product. Then I started going up and up and up and went to about $12,000 a month for just the one product because they changed these small little things in the advertising and so that's a huge call out because people who were on back then were probably frustrated. So, I want to kind of let everyone know that it's changed and it's better. Destaney: It is changed, and I think that's also a really important call out, just like organic rank. So, algorithms, again, are driven off like two things, especially like a shopping algorithm. One they need data, right, so they need a ton of inputs in order to say, hey, yes, this product should be indexed for Chapstick. They need 300 data points saying that customers convert for Chapstick right, so volume clicks and conversions matter. I think the second big thing is every platform wants to drive sales, so we were talking about this before hopping on, but in order to improve your organic rank on any platform, you need to sell more units, and how do you sell more units? That's up to you to figure out. A lot of people say, oh, that's Walmart's job. I listed my product, now they need to sell it. It doesn't quite work that way. It's an algorithm, right, yeah? So, either you advertise on Walmart, and you start driving more units, which improves your organic rank, and as your organic rank improves, you get more visibility, which sells more units for you, or you figure out how to sell units off platform, one way or another. At the end of the day, though, like one of the biggest ranking juice factors is always going to be advertising on that platform because it's so much more precise. Like we've seen conversion rates for sponsored ads and they're incredible. So, yeah, highly recommend that. Carrie Miller: Yeah, it's just so funny that people have a different mentality when they come on Walmart like almost, I don't know, I don't want to say entitled, but it's like they should do this for us, and they should do that. It's like amazon doesn't do that for you, amazon makes, makes you pay, yeah, so why not? Destaney: It's kind of funny I don't know if maybe it's similar of like they're thinking about a retail store like you get your PO and then Walmart puts your product on the shelf, but at the end, and then Walmart brings in that foot traffic, I guess. But at the end of the day, you're competing against so many other products on a digital shelf yeah, competing against so many other products on a digital shelf. Yeah, a retail shelf, you can only squeeze 10 products, 10 toothpaste brands, like in that section. But a digital shelf is so much different, and you do have the opportunity to influence where you're showing up on that shelf in a really simple way, and I think that's advantageous. Carrie Miller: Well, even going back to retail, even when you get into retail you are supposed to move it. So, I remember talking or not talking, but like listening to Sarah Blakely with Spanx and she got her stuff into Neiman Marcus, and she was having her friends go buy it. She went into the stores for Neiman Marcus, Nordstrom, and was selling these products herself. Destaney: It was like they thought she was like an in-store rep, because she was just sitting there like trying to sell her products. I remember that exactly. Carrie Miller: So. It's like you know that ownership of. I want to get these products out there. My product is amazing, I want it in front of people. And so, another person I talked to about retail, as they said, historically people were always using billboards. They were using commercial advertising if they got into Walmart. So, once they get into Walmart, they are actually, you know, responsible to get to move the product as well, but it's just a different way of doing it, and if they don't move it on the shelf in the physical stores, Walmart would take them off. So, it's, it's the same thing. So always have that mentality of how can I, what can I do to move my product on this platform. I think that's why I always think about Sarah Blakely, because you know she was not too, too good for going in there and literally working at the store all day, every day, so I love that. Destaney: And to that point, like one, she had that scrappy mentality, which was incredible. But this is a conversation that comes up. If you cannot afford to advertise on the platform, you know, become a connector, become an influencer, start hopping on lives, start doing TikTok's and gaining that traction for yourself and then sending that traffic to your said platform. But to that point, I also think that's where we're spoiled by sponsored ad performance. Right, you've been on a keyword, someone clicks on it, and you see the results. But back in the day, it's back in the day like what? 15 years ago, yeah, you were in a national media campaign, or you paid for a billboard, and you said here's $50,000 for this billboard and all you could do is see if you saw a lift in overall sales. It was a lift test. That's what marketing was judged by. Now we have the ability to pinpoint the age, income, geographic time of click and we're spoiled by it. Carrie Miller: It's pretty amazing. Yeah, I actually to your point about you know, if you get scrappy. I've actually seen some people you know that use Helium 10 and they're like I don't, I don't have that great of a budget, but they chose products kind of in their hobby niche. They'll go live and do demos or on YouTube. They have YouTube channels where they show how to use their product and they sell it with the links. You know they can link it to one more and amazon, and so they they're doing that and that's how they've gotten a ton of traction. So, definitely think outside the box if you're not able to, you know, invest in PPC. Destaney: Sean Reily from DUDE Wipes is a ton of incredible content on how they started, because he, he, they had to be so scrappy that they would just like buy these really crazy like billboard placements or bid on these certain placements that they knew would get tv attention. They were going to baseball games and holding up signs like with their products names and then when the baseball aired, they would be in the background holding their signs. And it's that exact same thing of just how you get in front of people. Carrie Miller: Yeah, it's so amazing. Yeah, so that's a good call out there. Okay, so we do have some questions here from the audience and of course Bradley has asked the first one. He said let's see, does Walmart broad phrase and exact perform similar to Amazon or does it have weird things like Amazon where broad can go super wide and exact sometimes performs? Destaney: Performs like phrase even? I would say they're similar. I think Amazon sponsored brands broad match is a little bit of an outsider and just the overall conversation with sponsored brands broad match we've seen go really wide lately. I have pulled all of our agency data to see if we've seen a change in conversion rate on sponsored products broad match and we haven't. So, I'm kind of like I don't want to make a huge comparison there, but I would say they're very similar. Carrie Miller: What are some common mistakes that you see new beginners doing on, you know, with advertising or just getting on Walmart in general? Destaney: I would say poor keyword research. We dove into this one a little bit. But to go even deeper on that, I think some people overthink keyword research and at the end of the day, it's like what would you type in to find this product? Yep, start with that. Like make a commonsense list of the top 10 keywords that you would type in, not the ones that are algorithmically showing the highest revenue, not the ones that a tool is showing you. Start with common sense keywords I'm buying mascara or Chapstick or lunchbox, right and then use the tools to expand on those, because it's twofold here. Your commonsense keywords are almost always going to be the most expensive because if you're thinking about bidding on them, so is everyone else right. But where you have a lot of opportunities, you take all of the Helium 10, long tail terms that you didn't think about right. So, if you use something again like a Chapstick, everyone's going to bid on Chapstick. But if I find this long tail of, like peppermint Chapstick for chapped lips, children, non-toxic, it's going to be such low search volume. But you have to add up hundreds of those, 50 of those, like Carrie said, and that's where you're going to get your profitability. It's still, even though it's early days, from a platform. There's a lot of big-name players that are driving up ad costs. I would say where that's where it's a little bit different from amazon, right like all of your big-name players are in stores on Walmart, they're also advertising on dot com. So, you still have to be really strategic around that keyword research you. You have to figure out, you know what terms are going to drive the most sales for you but maybe not be profitable. What terms can you get a really long tail on? That's going to drive additional volume but take a little bit more work to invest in. Not having a bid management solution is 100% number two. A lot of people don't understand bid management. I don't expect people to. It took me 3 years and probably over $30 million of spin before it became intuitive. I had to touch so many accounts in order to start figuring out the correlation of bid management, and there's a lot of simple videos on just bid formulas. But if you're not that person, if you're not going to understand algorithmically and mathematically how to build a bid solution, not a lot of us are, you need to use a tool? Your bid is the number one indicator of what your ROAS or ACOS is going to be. Carrie Miller: Yeah, so I guess that brings you back to Adtomic. Are there any other kind of parts of Adtomic you think that are helpful for sellers? Destaney: Custom reporting, I think, is a big one. To that point, when you're starting out and starting to build a midsize business, your focus almost changes. In the very beginning you're in everything because it's your baby. It has to be perfect. As you start scaling you realize you're spread too thin. So, you start picking up what you're best at and I think that's where a tool like Atomic really comes into play. It's 80-20. It's you know. Let's build out either custom reports so I can focus on what I need best, whether it's my tacos, whether it's my margin, whether it's my conversion rate, or even getting into, like some of your other tools, market tracker, things like that. That's where it gets really valuable. In my opinion, it's bringing back time for you as an entrepreneur. It's not going to be as perfect. Every business owner thinks they're perfect, right. You have to start letting go some of those resources because in order to have a successful brand nowadays, you have to be good at product development. You have to optimize per platform. You probably need a social presence. You need to handle forecasting and inventory. You need to handle finances in your P&L. It's insane how much goes into. It's amazing that we have the opportunity to do it from our iPhone, but it's also insane how complex it is. So, you have to start bringing in tools that maybe aren't as good, but they allow you to scale your own time. Carrie Miller: I know I get this question a lot. Maybe somebody's advertising already and they feel like they've done a lot of things to kind of optimize. What kinds of things do you recommend for people to take their sales to the next level like? Maybe they feel like they're stagnant. Are there any kind of go-to strategies you have for Walmart where people can kind of say, hey, if I implement this, I could probably see a lift, or what should I? Which they look at that maybe people are ignoring that they should be looking at. Destaney: I want to get into like all the fun small things of like ad type expansion and all of that, but I want to call out just conversion rate optimization first, because it's super easy to blame a lack of sales or bad performance on the thing that you least understand, which is typically advertising. It's typically PPC and just coming from the agency side, I mean we've heard it all in that regard and I think a really important call out is if someone clicked on your ad, if you look at your campaign and you see clicks, that ad did its job Because think about it as a customer, as I personally shop on Walmart, I don't go around just clicking on things that I'm not interested in buying. So, if the customer clicked, that means they were interested in it, but they landed on your listing and they decided not to buy, and your job is to decide why they didn't purchase. Is your listing not good enough? Is it not the color or the flavor that you're looking for? So, conversion rate optimization is always the thing that we say to start with. If you have a little bit of extra profit in your account and you need to invest in something, start with conversion rate optimization, because it's going to make your PPC 20 times better. And then beyond that, I would say another big thing to call out that can really influence top line sales growth is making sure you're managing your PPC not just for advertising but to grow your overall organic rank. So, creating campaigns specifically focused on improving your organic positioning on the page. Carrie Miller: Very good. All right, and we do have a good PPC question here. Ben Tiffany said any word on when Walmart will start allowing us to create negative search terms on our auto campaigns? Destaney: I would probably give it another quarter or end of year. Honestly, I think it's too blaring of a discrepancy to not roll out, so I'm assuming it's on the roadmap for pretty soon. Carrie Miller: Yeah, I have heard it's on the roadmap, so I thought it would already be out. So maybe they're just taking a little more time to make sure that it works well. So yes. Yeah, that's probably what's going on here, but I think we're pretty much out of time. But thank you so much for joining us today on this Walmart Wednesday and we really appreciate your insights for PPC. We haven't really done a whole lot on PPC, so hopefully we'll be able to get you back on here at some point and do some more Walmart PPC stuff. But thanks again for joining us and to everyone else, thank you for your questions and thank you for joining us live and we will see you all again next month on Walmart Wednesday. Bye, everyone. Destaney: Awesome. Thank you, Carrie. Bye guys.
Get your iced coffees shaken and ready for a new episode of All That To Say! There are so many memorable moments from this episode…where to begin? Kristin is still finding her way as a new 40-something and this includes raging against the young redheads, loving her bird app, sleeping alone, worrying about taxes, and eating double patties (it's been 84 years…). Meanwhile, Miranda “maybe I'll just be ugly” Miller is coming off the high of her triple trip AND another epic April Fools' prank. She may not have seen any ghosts in Savannah, but she *did* fully lean into her Disney Adult era (with no panties, as usual). Good news: We finally have more money in the bank account. Bad news: ChapStick is not a substitute for eye cream. Thank you to our newest podcast sponsor - OrthoCarolina! Download the Hurt app for free today! Learn more about the All That To Say Podcast by visiting www.podcatts.com. Want even more from Miranda and Kristin? Subscribe to our Patreon for just $6/month. Enjoy bonus episodes and exclusive ATTS content you won't find anywhere else! Looking for something we mentioned? Shop our recommendations on our Amazon page! CALL US on the Honesty Hotline (HoHo!) anytime! 877-914-6464. We want to hear from you. Leave an anonymous message to be featured on an upcoming episode! Maybe you need to get something off your chest or need our honest opinion on something? We want to hear it! Follow us on Instagram at @allthattosay_podcast. We love meeting new people, so leave a comment or better yet...share the love with your friends! You can also find our weekly podcast videos on our YouTube channel! If you love our content, be sure to like, subscribe, download, rate, and review! We hope to continue bringing this unhinged FIRE CONTENT every week. xoxo
Unlock the full potential of your Amazon advertising efforts with the expertise of PPC maestro Destaney Wishon of BTR Media, who brings a wealth of knowledge to our illuminating discussion on Amazon PPC strategies. Listen as we dissect the limitations of relying solely on ACoS metrics, advocate for sales volume and profitability harmony, and delve into her firsthand experiences with Helium 10's powerhouse Amazon PPC tool, Adtomic. The conversation takes a turn into the synergy of PPC and organic ranking approaches, providing you with actionable insights to enhance your ad campaigns and achieve success in the Amazon marketplace. Get ready to navigate the tricky waters of Amazon PPC campaigns for non-repeat purchase products, where we tackle the tactical acceptance of losses to build organic rank and the criticality of budget allocation for long-term gains. The episode is packed with rich strategies, including leveraging Amazon's Search Query Performance reports and optimizing bids with precision. Discover the art of juggling multiple product variants in PPC and the effectiveness of single keyword campaigns, all while managing to maintain a robust presence in a competitive niche market, like supplements. Our TACoS Tuesday program culminates in a robust discussion on keyword match types, revealing how exact and phrase matches can coexist without cannibalizing each other's potential. Destaney shares her valuable insights on sponsored brand video ads, the finesse of managing bids outside of Amazon's console, and the tactics for handling unprofitable long-tail search terms. From the strategic considerations for small-budget brands to the nuances of keyword research and Amazon PPC tips for new sellers, this podcast episode is a great resource for anyone looking to elevate their Amazon advertising game and carve out their brand's success. In episode 545 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Amazon PPC Strategy Q&A With Destaney 02:44 - Understanding PPC Strategy and Metrics 06:06 - Custom Bidding Rules in Adtomic 10:00 - Amazon's Impact on Organic Ranking 13:08 - Establishing Product With Profitable Keywords 16:11 - Maximizing Amazon Product Visibility 19:24 - Controlling Bids for Amazon Search Results 21:05 - Amazon Advertising Strategy and Optimization 23:39 - Day Parting Strategies on Amazon 25:22 - Amazon PPC Strategy and Keyword Research 26:47 - Amazon Seller Strategy and Consumer Behavior 30:25 - Improving Product Visibility on Amazon 35:56 - More Amazon PPC Strategy and Tips 42:18 - Understanding Amazon Suggested Bids ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the top minds in all the Amazon PPC world, Destaney, back on the show and she answered all of your live questions on Amazon advertising that, actually, this was no doubt the best set of questions we've ever had on the show. How cool is that? Pretty cool, I think. Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our live monthly TACoS Tuesday program, where you go over anything and everything Amazon PPC related, and we throw in a little bit of Walmart here and there, as well. And so, for those who this is your first time to the show. What we do is we bring on an outside expert once a month to answer live on all of our platforms, your top PPC questions. There's no question that's too basic or no question, hopefully, that's too advanced. We'll answer them all. So let's go ahead and invite our very special guest. For the first time since last year from BTR media, we've got Destaney in the house. Destaney, how's it going? Destaney: Whoa. Well, now you have me a little nervous. You said you know, hopefully we don't have any questions too advanced. We'll see what happens. Bradley Sutton: Well, for you, like, I might not say that for all of our guests, but you know, since Destaney's on here, it's like, nah, like you can ask anything. Destaney: We'll see what happens. Bradley Sutton: Give us a quick bio of yourself for those who might not have heard your previous episodes and previous years here and this is the first time I'm listening to you. Destaney: Yeah, of course. So I've been in this space for seven years, worked everything from some of the largest brands on the platform to also the small sellers. I feel like we've worked with a lot of people that have gotten up and gotten ready and launched, and I've done nothing but Amazon advertising for seven years straight. So I think personally, I've managed over $500 million worth of spend, every category, every scenario I think I've dealt with this point. Used to be founder of better AMS, we've now rebranded to BTR media. Bradley Sutton: Now that we've established, you know, what you're talking about, we're just going to hop right into it. Before I get to the user's questions, I had some things I wanted to ask. I'm going to ask some questions about Adtomic. I have got some general questions, but actually, first let me get to the general question. So I know there's been a, I don't want to call it a movement lately, but maybe there's more awareness of in the industry about, hey, it's not always just about ACoS when you are trying to, you know, determine or strategize with your PPC. But my question first of all is there a certain level that that statement applies to? Like, if I'm a brand new seller and you know I don't have, you know, this big budget to and I'm not trying to build this humongous brand and try to get awareness out there, should I still be maybe using that as my primary metric? Or if so, is there a certain level where all of a sudden, I need to be shifting my metrics I'm looking at? Destaney: I think, in simplest answers, you should always be shifting your metrics. In the beginning, cash flow is king. That's what matters the most, right, especially as a individual seller. You are financing every next round of inventory and if you can't afford that inventory, you're not going to have a brand. And how do you make sure you can afford that inventory while making sure that, marginally, you're in a good spot, which is where ACoS comes into play, right, you can't just hemorrhage money. Destaney: That being said, when you're launching, you also need to make sure you're driving volume and improving your organic rank and getting more review. So I think, in the very beginning, ACoS may be less important as you're driving that velocity. It's more about margin. So, all that to say, I think there's a million different variables. We have brands that come to us and like hey, our only goal is a $3 row. As this is a marketing budget, it doesn't influence anything else. We have brands that come to us that are solely focused on profit margin at scale. So we need to make considerations for what that looks like. Bradley Sutton: Love it. Love it. All right, excellent. Now let's go hop in Adtomic because, you know, for the first time you and your agency are getting into, you know, using Adtomic and using it for some of your clients. You've only been doing it for a couple of months now. What are some of your initial kind of reactions, like how, what are the strengths that you guys have been noticing about it? Destaney: Well, I think there's a few things I want to hit on here is one, our agency has always used Helium 10 from like a keyword research, organic rank, BSR tracking perspective, which is why I was like, hey, let's see if there's better integrations we can do. Destaney: Everyone who's been following me knows I preach the relationship between PPC and your organic rank. So that was what was really insightful for us is like okay, let's see what it looks like. Managing it all within one tool and being able to track that overall relationship. At its simplest, I think Adtomic drives a lot of value. And giving you one view of all of that, I mean, you can go immediately into your search terms tabs and pull up search volume, and that you know. As anyone who's managed a brand, I get millions of questions of why are my sales down week over week, and being able to overlay things like search volume is super important, I mean beyond that. Day parting hourly parting is always a hot topic within the industry and being able to stay in tune with all of those new rollouts or generative AI. Those are things that most of the industry is behind on right and you've always relied on native ad console to make those adjustments. But now having in a tool that allows the simplicity of scale has been a major value add. Bradley Sutton: Awesome. Awesome. Now, one of the things that Adtomic has released in the last few months or so is the ability to make your own custom rules. You know, we always allowed you to make a certain level of custom rules but now even for your bid management. And so you know, as we just mentioned, you know, obviously you know some people might still be doing ACoS, people might be doing RoAS impressions. There's so many different things and we pretty much allow anybody to choose like, hey, whatever you do, this is what you should. Bradley Sutton: This is, you know, you can go ahead and implement it in Adtomic. Now, you know, having, you know, spent some time in there, what would be your suggestion First of all for, like you know, maybe a newer seller or, you know, medium sized seller, if I'm looking to, like, create my own rules for bidding. There's literally a million possibilities so I might be overwhelmed. I know there's no one size fit all answer here, but maybe can you give a couple ideas about what you would suggest somebody to do to put in Atomic so that it manages their bids effectively. Destaney: Yeah. I'm going to start philosophically here, in that I always say that anytime a software opens up the Black Box and allows for rule creation, they're putting themselves in a risky position because, in my opinion, most sellers don't actually understand bid management appropriately, right. It's only like the advanced sellers that can really hop in and truly understand bid management. So the fact that you all have opened it up for everything and taken that risk is huge in my opinion because that is the biggest flaw of some of the softwares in the space is they don't give you that customization. All of that to say everyone who's like hey, I have all of the power to, you know, give myself a 5% ACoS. Be careful, because a tool is only as good as your ability to use it. Like, truly. I've audited and vetted almost every single platform. Destaney: I feel like we've gone through building our own rules customizations. Most people don't actually know bid management well enough to build their own rules, but if you do, I think the biggest things that we look at is we create rules for the different outcomes we want. If we're launching a brand new product, then we're creating rules that are based off sales. So we're going to be taking a deep dive into hey, what is the conversion rate and what is the sales? And we're going to build rules for maximizing that increased bid when I have a certain conversion rate. Destaney: On the flip side, if our goal is profitability, we're going to work backwards from our ACoS or our RoAS goal. We're going to say, hey, let's build rules that are based on lowering bids when our ACoS is too high and maybe layering in our conversion rates also low, let's go even lower, right. So those are the two simplest ones that we look at, but it really needs to be strategic. You can create rules that are based off the phase your product's in, whether it's launch, consistency, profitability, organic rank. You can create rules based off your overall business outcomes, which is always an important one is what is that key RoAS that you're going to optimize for all of your campaigns, but just making sure not to over complicate it in the beginning. And once you start to understand the correlation between CPC and RoAS, then you can start building in a little bit more customization around lifecycle and things like that. Bradley Sutton: One more of my questions. I get to be selfish and stop in the host here and decide when to bring in the user's questions. But just going back to that topic of ACoS versus other metrics, I think there's so many people who have for years, just that's all they've thought about and they're like well, doesn't it make sense? Like hey, if I'm losing profitability because I'm spending more for my advertising and this is how much it's costing me per sale, like should I always just automatically lower my bids because I need to be profitable? But can you explain why? No, that's not always the case. That might actually be hurting you in the long run. Destaney: So the reason it's become so much more important to not always focus on a low ACoS is because Amazon's search results have become more saturated with ads. I think everyone amen right from the pews here. The reason being is obviously Amazon's making a lot of revenue off their advertising but also they've done a great job of their relevancy and still having a clean customer experience. The problem with that is if you start slipping an organic rank and you fall to page two or page three. There's a joke of, you know, the best place to bury a dead body is page two of Google. Well, Amazon's very similar right. A lot of people don't go to page two and page three. So if your organic rank starts slipping, you're going to be in a tough spot. Now, why does your organic rank slip? Well, you either have a decrease in conversion rate or you're not driving the amount of sales or units as your competitors, right? Destaney: Anyone who's watched Bradley's honeymoon period philosophy knows that a lot of these factors influence your organic rank. So there's a level of Amazon advertising that just drives sales, and we know sales improve your organic rank. So your PPC directly correlates with your total sales, right. The more sales you drive, the better your organic rank is the more reviews that are going to be left, which is going to improve your conversion rate, which is going to drive more sales, which is going to thus spin the flywheel. So that is why it's really important to understand the PPC relationship between your total sales. You know some people we've had quite a few clients say I'm going to stop PPC completely, which is fine for 30 days. Your profit's amazing. And then 60 days or 90 days or 45 days later, their rank starts dropping and now their total sales are decreasing even more. And, as we know, with profit there's economies of scale. You may want to drive a lot more units at a lower profit margin, but still end up with a higher overall profit if you improve your organic rank. Bradley Sutton: Let's go ahead and hop into the live questions we've got from YouTube. RH says we're optimizing a mature campaign. How frequent should I do it and what is the look back window you prefer? Destaney: I'm going to start with look back window. That one's easier to answer. We typically look at last 30 days. The reason being is you don't want to really look longer than that because there's a lot of variables that are going to affect your look back window. If you start going to 60 and 90 days, you're going to be getting into seasonality. You could have major conversion rate changes over that time frame. So we like to look at last 30. Last seven's almost too small because of your attribution window. That being said, if you lower your price or you have something crazy going on that changes your conversion rate, you probably need to look at a smaller look back window. Destaney: When it comes to how frequently do you optimize, there's a lot of different opinions in this space and I don't think it matters too much. If we're being honest, we optimize when we have enough data to optimize. So once I get a certain threshold of clicks, I typically start making bid optimization decisions based off that click threshold, which is something that you can build out again within Adtomic. So if you have $100 price point product, you're going to need more clicks to have enough data right, because customers like to think and click and take a longer time to purchase, so really depends. Bradley Sutton: Next question here. This is from Steven from YouTube. How long do you think you should run PPC at a loss to establish a product? It's not a repeatable purchase product. Destaney: That second part of that question is super valuable. If it's not a repeat purchase product, we typically run on a loss during the organic rank period, right. When we're trying to get up to closer to the top of the page. So that way, as we go higher up on the page, that means we don't have to rely on PPC as much to drive all of our views. So that is what we use as our lever of success. If we get into the top 40 for some of our top keywords, then maybe we're going to start focusing more on profitability. Again, it also depends on what your general margins are. If you have $50,000 set aside where you can focus on organic rank, then maybe it makes sense to start from the beginning at a loss. But if you don't have that money set aside cash flow is important then maybe you need to focus on layering in more profitability-focused keywords and bid optimization. Bradley Sutton: And Amazon Girl says do you have a strategy to increase brand share in Amazon using PPC and what do you recommend? Destaney: 100%. So Pacvue actually released a study, I think, two years ago, that 70% of click share goes to the top placements on the page, which, as we know, are typically sponsored ads. So we've ran this for a lot of our original CPG brands. We'll create campaigns specifically focused on top of search for two to three of our top keywords that we want to increase brand share for. So we're creating campaigns that are solely focused on brand share. That's what the name is in the campaign title. We only focus on the exact match. Destaney: So we have really good control and we just bid really high. We bid high enough that we're winning as much impression share as possible. Now we may not be able to afford to win that impression share 100% of the time. It can be really expensive at top of search. But we have those campaigns set aside so we can increase and decrease our budget as needed. Then you can go into your search query performance report and say, hey, for this keyword that I'm focusing on brand share. What is my search query performance and am I actually increasing brand share in that scenario? Bradley Sutton: Yeah, I think search query performance is amazing, that Amazon has released that data first of all, and so powerful, I think, for sellers. But I think one popular strategy let me just get your viewpoint on this is like hey, let me see where my conversion rate for a keyword is better than the average since Amazon shows that. And then hey, if I'm not doubling down on or if I'm not showing up at the top of search, I need to go ahead and double down on that, increase my bid, whereas on the flip side, would your strategy be like? Maybe my overall conversion rate is not as good as my competitors, maybe I should even consider pulling back a spend. I know that's a kind of over-generalization, but is that kind of like your general strategy there? Destaney: 100%, especially on the advertising side, like that's where a lot of people waste spend. They're saying you know, I'm selling a purple pin, this is a maroon pin, right, and maybe they bid on purple pin and their conversion rate is terrible and they're like let me keep spending on that turn, let me drive more people to there, because maybe they're going to start converting. They're not right, unless you adjust your listing to say, hey, this is purple and not maroon, and it'll hurt your organic rank if you drive a ton of traffic to terms that are converting really poorly because Amazon's saying, hey, customers are landing on this page but they're not buying. They don't need to be at the top of the page. I want to put products at the top of the page that are going to drive sales. Bradley Sutton: A YouTube question from Silver Arrow says how, on sponsored products, can we promote all variants to take up real estate to dominate the niche? Amazon only allows one variant to display. This might be promoting all colors on PPC, so yeah, in most categories. Destaney: Most, I was going to call that out. Bradley Sutton: You know, like you can only show up organically for one. You know, I've seen like energy drinks. Destaney: Yep. Bradley Sutton: You know like I've seen other categories too, or every single variant, but on PPC it's usually the same. For sponsored product, yep, but would I mean, I'm not saying I suggest this strategy, but theoretically, if somebody's really just concerned about real estate on page one and they are in a category where only one sponsored product or one organic can show up, would it be all right? Here's my organic rank and then maybe my sponsored product for that keyword is another variation, maybe my three. I put three sponsored brand headline, you know, ads for three different products, maybe a sponsored video for another one or something like that. I mean like other than that. Is there a way that you can force Amazon to get multiple things when it's not natural? Destaney: There's no way to really force it. Like you said, there's also a lot of inconsistency in Amazon testing how they're breaking out variations, so we've never found a great way to do it. Sponsored brand headline search ads the best way to show all of your variants. We do have a few brands that have actually split up, especially if it's like flavor variations chocolate protein versus vanilla protein. They've seen a lot of success splitting those up. That's not for everyone because now you're having to put PPC costs behind two different variations, right. It gets a lot more costly even though you are making up more market share. The only other small thing I would say is like from a cannibalization perspective, like you said, make sure you're running different ads at the top than what you're organically ranked for and make sure you're running brand defense ads on your product detail page. Bradley Sutton: Jalil says when using a single keyword campaign, do you use a top of search modifier, and what percentage do you find the best results with? I usually do 10% to 20% when using a top of search. Destaney: This one's a difficult, right, if you're coming from some of the other software companies in the space whose placement modifiers to optimize all of their bids. We don't recommend that strategy at BTR media because it gets really complex. If my only goal is to win top of search, I just bid really high and then also put a modifier on. Bradley Sutton: Thank you. Thank you. If somebody else says I like that, I always felt like it's not so popular to say that and I'm like man. Am I in the minority here? Like, why am I the only one still old school? Destaney: I will go a tiny bit deeper. The problem with modifiers and a lot of people haven't probably dove into the documentation on this is there's a little asterisk that says Amazon will only apply the modifier based off the likelihood of a sell. So a lot of people are assuming that every single time the click happens that modifier was applied, and that's not true. So it just, in my opinion, causes a lot of inconsistency. You want to win top of search? Go bid $50. Within five minutes you'll see you're at it, top of search, and then you'll see the CPC. It took you to get there. Bradley Sutton: What I tell people is, you know, maybe without Helium 10, I might do that. But the reason why I always stayed old school and just was controlling my bid was I don't need a top of search modifier. I'm not going to give Amazon the wheel in cases where I don't have to. You know like and just trust that Amazon's going to do exactly the right thing. I'm going to fully control the bid because I just put that keyword in Keyword Tracker, or actually in Adtomic, you can actually see the keyword ranks too, and within three hours I'm going to see three consecutive ranks where I can see oh, I obviously need to increase my bid, or, man, I'm already at the very top of search, you know, naturally, on sponsors, so maybe I can pull back and just see where it is. So it's like you don't have to guess where you're showing up because you just put in Keyword Tracker, put boost on, you'll know right away. It's refreshing to hear somebody else say the same thing here. Bradley Sutton: Another question from YouTube, Rebecca says is it still recommended to put the same keyword in all three match types? And also, does it hurt your organic rank to pause keywords that aren't relevant to your product but are not performing? Destaney: This is a great question. We run in all three match types for our brands because there's different purposes. Our exact match we know exactly where they're showing up on the page. We have a lot of control. Our phrase match opens up a little bit more opportunity for keyword research. So if I'm bidding on Chapstick, I'm going to start finding oh, people are typing in I don't know peppermint Chapstick or vanilla Chapstick, so it helps me expand that. Broad match does the same. It's a good keyword research methodology for us and if you have good bid management, it's going to allow you to harvest a lot of new keywords. Destaney: If I'm a really small brand and I don't have a big budget, I would probably only focus on exact match and phrase match internally. They do not compete. That's a misconception and I pulled our agency data yesterday on this. Exact match has driven $9 million in sales for us at a 15% conversion rate. Phrase match is also driven $8.9 million in sales at a 13.5% conversion rate and broad match was a little bit under that because we lower our bids on broad match conversion rate I think was the lowest at maybe 12%, but because we had good bid management. Our RoAS and ACoS was the same on almost all of them so they act in a different manner. Destaney: Right, it's still expanding. And then the other quick question is does it hurt your organic rank? Not necessarily, but you got to think it's slowing your sales volume down so it could in the long term hurt your organic rank. The better answer is just lower your bids. Right, if it's a great keyword with a great conversion rate you can't afford, maybe top of search, lower your bid to make that term profitable, even if sales slow down. Bradley Sutton: A lot of great questions say this is pretty cool. Destaney: Good questions. Bradley Sutton: Gregori says my ad sales are driven by 60 to 70% by a sponsor brand video. Because of that, I'm not well ranked on my main keywords our sponsor brand ads. I'm assuming he's talking about both sponsor brand and sponsor brand video. Are these helping with ranking at all? So I think what he's talking about is like maybe he's got a video and it's showing up on the Coffin Shelf page or a Coffin Shelf search results. Somebody typed in Coffin Shelf now if it was just regular sponsored product ad, that's definitely going to help the algorithm. But if somebody clicks the sponsored brand video ad from that same search. Me personally, when I tested this maybe one year, two years ago, it didn't have as much impact, if anything at all. What are you seeing lately? Destaney: Pretty much the same. So sponsor brands video has almost no impact from what we've seen, other than the fact that again, you're still driving sales. So there's a small factor there. But let's talk about why, really fast, sponsored products make up 70% of your sales, when ran appropriately, because they have more real estate on the page than anything else. Sponsored brands video have two placements on the search results and one on the product detail page so their real estate is so much less that they don't really drive enough overall volume to make a difference. And then when they do drive sales, it's being distributed across multiple ASINs typically. So if you just look at like the math, they drive a lot less sales to specific keywords and that's why and then sponsor brands video again is considering all of your brand halo, not necessarily correlating a keyword to a product from an organic rank perspective. Bradley Sutton: All right. Rebecca said hey, do you think there will be a chance to create bid rules where we can lower the bids on certain days and times? You can do that in Adtomic, so make sure to do that. We call that schedules. A lot of people just call that day parting. But Amazon, I mean, do you think Amazon will allow or will have that in seller central? Destaney: I do. I think it's on the roadmap. Actually, one thing I'll throw out there is I don't recommend using Advertising Console for this. So put this in the shortest way possible. Amazon has an API called Amazon Marketing Stream that actually shows you hourly insights on spend and sales. Adtomic uses that all the software providers use it. From an API perspective, Advertising Console does not give you that access into the insights. So within ad console, you cannot see when someone clicked on an ad at 3pm on Tuesday but purchased on Wednesday at 9am. Adtomic's giving you that so you can actually day part appropriately. Advertising Consoles not. That being said, what you can do in this scenario lower your bids to the level that you need 100% of the time and then increase your bid when you're performing best right. So just inverse what a typical day parting is. Lower the hours that you think you're performing poorly, increase when you do incredibly well and just run the inverse of day parting. Bradley Sutton: My buddy DotadaSilva says he's got a two part question here. So what's your suggestion on a bunch of my unprofitable long tail search term reports? If he combines it all he sees $9,000 in spend with zero sales, but they have less than 15 clicks. So maybe he's got some rule that says, hey, if I find a search term that has 25 clicks, let's go ahead and negative, but this doesn't qualify as that. He says all are very relevant keywords impression is good. So what should I do? Should I lower the bid or should I negate them, or should I put them in a separate campaign? Destaney: If your brand is only focused on profitability, I would just pause them. I would not negate. I don't think so. And this is again. This is a difficult situation to pin on the brand. My personal opinion is 10 to 15 clicks is not enough clicks to actually make a decision. What I would do is I would lower your bid on all of those data collection long tail keywords so that way, even if you have 200 of them each getting 10 clicks each, you're not spending enough money to really make a big enough difference. You're slowly collecting data until you figure out whether or not that keyword converts at a $1 bid. It's going to be really costly to collect that data across 200 keywords and 15 clicks, right? I don't really know if it'd be valuable putting them in a separate campaign. I would just lower bid. Bradley Sutton: Do you skip the last two days of the look back window? Destaney: Yeah. That's traditionally recommended 100%. If something crazy happens then no, it's not necessary. You could still look. But fun fact, I believe the window Amazon last presented between the time that someone searches for a product and makes a purchase is over five days, right, which is crazy. So if you run an ad and you see your spending driving law spend on Monday, there's a good chance that person's not checking out until Friday, which is my whole day parting soapbox. But we don't need to get into that. Bradley Sutton: Yeah. It's kind of, you know, like it's funny, because this is why, as Amazon sellers and this is a completely generalized statement, but we as Amazon sellers should not be looking at our strategy based on what we do as consumers, because me personally, if I click on something, I'm buying it. And then what opened up a whole world to me was when search crew performance ran. I was like, why are these numbers so low? And then, yeah, I talked to Amazon about they're like no, this is only looking at those who take action in a 24-hour window after a click. I'm like and like who doesn't buy something when they add it to the cart? And then I, all of a sudden, I started asking people and I was the weird one. You know, people are like. Destaney: Yeah, yeah, like. Bradley Sutton: I had a whole bunch of stuff to my cart and I think about it for a couple days and then I'm like what? So? So like again. This is not necessarily just PPC, but if you guys are running your businesses based on your own consumer behavior, guys, that's not the majority out there. You got it. You got to have strategy that applies to more people. Destaney: Yep. Bradley Sutton: Get the next question we got or do our first one from LinkedIn, from Tobias. What is your approach about auto campaigns? Do you just use them for keyword harvesting, or is there something more about it? Destaney: Auto campaigns do win unique inventory, like in stop, so they actually influence the frequently bought together section. Occasionally, you'll see a sponsored ad there. Sometimes you'll see a sponsored ads and like the lightning deal section. So that's a good reason to continue to run auto campaign. So we do continue to run them for almost all of our products. We also aggressively keyword harvest. Like all of our systems are built out for quick keyword harvesting, so we run them in segmented close match, loose match, compliments, substitutes in order to go ahead and make sure we're consistently getting great keyword research. We don't really recommend running your auto campaigns with more than 10% of your spend historically because you don't have a lot of control. But we do continue to run them because of the unique inventory. Bradley Sutton: Any circumstances for which you would recreate a new exact match campaign, or why a key phrase would do well under broad match but not exact. So I'm not sure this is what she's asking. But, like you know, sometimes I've heard people say, hey, I've got a good keyword. It's in my, my exact manual campaign. It just gets like very low Impressions. But then I put it in a new one and all of a sudden it gets impressions which doesn't, you know, make sense. But is that just what we should do? If we don't see it have good impressions, just try it again in a new one. Destaney: Yeah. It's definitely worth testing. I think you know let's talk about Chevalier's. Second point here is sometimes when you harvest a keyword from your auto campaigns or broad match and you put it into exact match, it doesn't perform as well, or the reverse. The reason being is your campaigns and your keywords attract or collect relevancy, right, Amazon's an algorithm, so they like to make database decisions. So maybe you have the keyword Chapstick in an auto campaign. Destaney: That's always done amazingly well for you, and the reason it did well is because it was a 17-cent bid on page 5. And then you go ahead and you pull it out and you decide to try to put it in a manual campaign at a $2 bid and all of a sudden it does terrible, and that's because it's showing up a different placement on the page. You put it into a new campaign and now you're showing up at the top of page one and all of your competitors have 50,000 reviews. So your conversion rate looks worse, right? So all of that to say test like we definitely move our keywords around and harvest a hundred percent. We also will create exact match campaigns for different purposes. We have ranking campaigns then we have profitability campaigns. They're both bidding on exact match. One of them is just focused on ranked ones, on profitability, so we do recommend that. Bradley Sutton: Okay then just one other tip out there for people who maybe it's on a brand new product and, no matter what you do, you can't get many impressions when you know that there's search volume for this. It could be a relevancy issue where Amazon just doesn't think that your product is what it is and the way you can kind of have visibility and not using Helium 10. Guys, put the product in Cerebro and then look at the column that I would say 99% of Cerebro users don't look at, but in my opinion it might be one of the top three things in the entirety of Helium 10 is look at the Amazon recommended rank for it. This is a live pool directly from this one thing that, for whatever reason, Helium 10 is the only one that's been showing this for like years, but it's what Amazon thinks the product is. Bradley Sutton: So if you see Amazon recommended rank one through 20 and it's a bunch of keywords that aren't really what your product is, it means Amazon is confused. And if that keyword is like at number 300 or maybe not even on the list, then yeah, you're not gonna get impressions for it because that's literally how Amazon decides what it's going to show you for. So that's just another way you can get some visibility at least into that. Steven says how do you, oh, it's a good one, how do you approach keywords that used to convert very well but they've fallen off for a month or more? Destaney: I want. I'd be very curious if conversion rate is the metric Steven's actually calling out here, or if he's looking at it for, or if he's saying ACoS used to be better and now it's not. If your conversion rate has changed, the biggest thing I'll take a look at is did your listing change? Did you have a drop in review count to review quality? Did you make a change to your images? Why? Like? Destaney: The real question you're asking, Steven, is why did customers stop buying my product after landing on my page, which isn't necessarily a PPC issue, right, that's a listing issue. Now there is a small portion of this which could be a PPC issue, and that's maybe. You used to show up at the top of the page and now you're showing up at the bottom of the page and your conversion has changed slightly because share of shelf is different. You're now being compared to different products depending on where your ads are, but more than likely, if it's a conversion issue, that is a listing issue. It's rarely a PPC issue. When you talk about conversion, if it was an ACoS or a RoAS issue, then more than likely your bid management changed or your conversion rate changed. Bradley Sutton: Jillil says, when dealing with supplements that are in a, that are a complex and not just a singular ingredient, how would you do your keyword research and PPC strategy? For example, a joint support supplement with five ingredients versus something like vitamin C, which is a singular ingredient? Destaney, what is up with these good questions? Destaney: I know it's a great. . . Bradley Sutton: I don't know like you just attract, I gotta have you on all the time you can track some of the best stuff. Destaney: This is a great question. I'm very familiar with this category and the core answer is Stop getting caught up in just the keyword research, right? This is one of those things where, to Bradley's point earlier, stop thinking as a seller and start thinking as a customer. No one is typically tight. Well, that's a lie. Most people are typing in joint supplements. Most people are typing in vitamin C supplement, right? So target those. Destaney: The problem is knowing that category. Your CPCs for both of those are typically around $20. I've worked in them very familiar. You can't afford those usually. So you do start layering in more ingredients because if a customer types in vitamin C, they don't know what they want. Right, they want some type of vitamin C. But if they type in vitamin C deficiency for so and so and so it's going to be a lot lower search volume, but they're going to convert much higher because they've done their research and they know your product is what they're looking for. So just create campaigns for both. Create campaigns for your top singular keywords that you probably can't afford but you're going to give a low budget to anyways, and then create campaigns based off the ingredients. Maybe it's one ingredient, maybe it's probiotics with fiber, I don't know I'm totally making that up and then create another campaign for probiotics with vitamins or collagen and then figure out what's performing best and scale what's best and pull back on what's not. Bradley Sutton: Toseef says I'm getting good sales of the good ACoS on a keyword. Should I always keep on increasing the bit of that keyword or not? Destaney: It depends, really. You know you're looking at this on a micro level. If your overall account is within your ACoS, then maybe just keep it. If you have a little bit room to grow, then raise your bid and drive more sales. Bradley Sutton: But looking at the keyword rank also is good too. If you're already at the top of the page, you know there's no sense to necessarily, you know, increase your rank because then maybe somebody else is just going to do the same thing and now you're everybody's just driving the cost up needlessly. Brent says I've got multiple products that I'm targeting the same search terms. If I have multiple campaigns for multiple products bidding on the same search terms, am I artificially driving up the bids? Destaney: No, the only time you have to worry about this is if you're running out of separate seller central accounts and then competing. Bradley Sutton: Were you surprised when the keyword report added for ASIN targeting? What's your approach about ASIN targeting and how much sales do you need for extra campaigns for specific ASINs to push them separately? Destaney: Not surprised. This has actually been a thing for quite some time and pretty much it's saying, hey, I'm targeting this product, but this product also indexes for these top five keywords, so let me show up there. In general, you got to consider, Amazon is moving into a more AI model. It's going to be a lot less paper click and a lot more shopper intent. That's included. I, theoretically, have seen sponsored products also run retargeting. So when things are out of my control, I try not to worry about it and what I do instead is be more concise with my campaign structure so that way I can break out my reporting. Bradley Sutton: Matt says I've got a variation listing. I got a 10 pack and a 20 pack. Should I drive people traffic to the cheaper option which tends to sell better? Destaney: Yeah, I would. So you got to think about it from a PPC goal. The only thing you want is to bring people into your listing. The lower price point is going to bring them into your listing. That doesn't mean they're not going to buy the 20 pack. We almost always recommend running on the lower price point even though your margins are going to look a little bit worse or your performance is going to look a little bit worse RoAS wise. You're going to bring them into the listing and then they're still going to buy the more expensive if they want it. Bradley Sutton: Tracy says how many keywords per campaign or ad group and what's a good way to structure. Destaney: So one thing I'm going to run through really quickly is we personally run one campaign, one ad group. We run multiple ad groups because your budget is on the campaign level. Amazon makes you set a hundred dollar budget, whatever that number is, and then, if you have multiple ad groups, you can't control if this ad group is getting $50 or $20 or $30. So I run one campaign, one ad group and then we typically put 10 to 15 keywords. There's no perfect answer. There's a lot of myths in the space. The end of the day, it's however much budget you have. I have brands that have millions of dollars of budget so I can set 200 keywords in a campaign because I know I have enough budget to collect data on all those keywords. For most people, we recommend anywhere from one keyword for your top driving to 20 keywords and not going over that. Bradley Sutton: Just a quick one before I forget. This is one of my questions. Obviously, one of the rules that we can do for keyword harvesting in Adtomic is like say hey, this is, if I find a keyword in an auto or broad or phrase campaign at this threshold, I want you, as an Adtomic to move this to my exact manual campaign. What is? Obviously there's different strokes for different folks, but is it two purchases? Is it three purchases? Is it two purchases or three purchases, or four purchases plus a certain ACoS? What is a decent rule of thumb? Destaney: When I originally started, so I'm going to throw that out there from simplicity's sake. I think I did two sales under like a 100% ACoS. The reason I kept my ACoS high is because I knew when I harvested that keyword I could just lower my bid at the end of the day. What really matters is that it's driving sales. Conversion rates another important one to layer in is like your average conversion rate. As long as it's higher than that, you're fine. Bradley Sutton: Sandy says we're thinking of lowering retail to. I'm assuming he means maybe the retail price to improve conversion rate. Have you seen a better conversion rate when using a lower everyday low price or a coupon? Destaney: It depends on your competitors. Of course, a lower price is probably going to improve your conversion rate. At the end of the day, would you be better off optimizing your listing better and maintaining a high price? Would you be better off adding more value to your product? Those are things you can consider, because the problem with lowering your price is you get into a race of chasing the bottom. All of your competitors can also lower their price. The real value add is improving your product. Bradley Sutton: What's been working for BTR media and your clients as far as custom images in sponsored brand campaigns and types of sponsored brand video campaigns because I feel like this changes year over year what performs best. Destaney: Yeah, I think the biggest thing is obviously CPCs have gotten a lot more competitive with video and creative, as people are doing it more and more. Destaney: So, yeah, I think that's it, thank you. I have gotten into arguments about the generative AI sponsor brands and a lot of people are like, yeah, and you know it's not working, it's terrible, but we've seen amazing performance. We've actually split test against commercial grade creatives that, like, professional brands have used, and generative AI is in line with it. Of course, it's up to your prompt, but don't over complicate it. When customers are on Amazon, they're not looking to click on commercials, they're looking to click on something that looks native to the platform, which is where I think AI does a decent job of simplicity. So, you know, for Christmas last year, we took a brand that has like 2000 ASINs and we used AI to make every single ASIN like Christmas. We just added a little Christmas tree and it did incredibly, incredibly well because people knew it was a seasonal item. Bradley Sutton: All right. Last question of the day, it's from a brand new person to the Amazon. I'm sure there's a lot of brand new people out there. Maybe they were too shy to ask a question, but real simple. Hey, Ashlyn says I'm a first time seller. Just give me some tips about what I should be thinking about when starting with PPC. Destaney: I think the first and foremost is obviously going through all of the resources available for Helium 10. I don't know if people actually deep dive on everything that's available, even if it's as simple as going through like the Adtomic training. I know Travis. I watched a few videos where he was like training on concepts, not just the software itself. Amazon advertising also has an amazing accreditation program I have to shout out. We send, we've hired interns out of high school, sent them through the accreditation program and they've been managing accounts after like three months. Obviously, we also do a lot of training on top of that but Amazon's invested a ton in their accreditation program. So when you log into Amazon advertising, you can see their learning console. Highly recommended. Every brand owner, every team needs to get certified in Amazon advertising accreditation. Bradley Sutton: Last thing of the day is just a hey, what's your 30 or 60 second tip, PPC related that you can share with the audience. Could be about anything you want. Destaney: Everybody needs to better understand the correlation between your bid and CPC and your CPC and ACoS and RoAS. That is like one of the most important things as a brand owner to understand if my increase, my bid, what happens? Right, our bid is the number one we can control. To Bradley's point, you have accessibility with the Adtomic. Dive into those resources and start understanding bid management. If you don't learn anything else, learn bid management within your tools and your brand. Bradley Sutton: Well, Destaney, thank you so much for joining us again. We're definitely going to be seeing a lot of videos that have training that we've been filming, that you're going to help users out there, you know, expand their knowledge in PPC. And if I saw some questions in chat asking about Adtomic, so if again the website to get a free demo, h10.me/adtomic, and then how can people find you on the interwebs out there If they'd like to reach out directly to you? Destaney: Can I answer a bonus question, just because it came up. Okay, so I'm going to talk about suggested bids because I see it nonstop in the Helium 10 groups and it just came up here. When Amazon's giving you a suggested bid, they're taking the average of what every single competitor's bidding and the placements on the page top of search could be $30, bottom of search could be $2. So their suggested bids are an average of all of those placements. So, yes, you can bid a lot lower and still win impressions, because you're probably showing up on page two or page three or the PDP, and you may not. You may bid the suggested bid and still not show up on page one. You may have to bid 20 times higher because you have one person increasing the auction, which doesn't influence the average. So keep that in mind. If you want to learn more, find more, I post a ton of content in the groups, on Facebook, on LinkedIn. I think is where we post the majority of our content and you know, check us out btrmedia.com. Bradley Sutton: All right. Thank you so much, Destaney, for joining us, and we'll see you in a little bit.
Chapstick for the Heart. Today, Mike and Tim are joined by the amazing Suzie P. Lind to discuss various topics related to personal growth, relationships, and parenting. They share personal experiences and insights, highlighting the importance of setting boundaries, being aware of one's limits, and learning from past mistakes. The conversation also delves into the challenges of repairing relationships with adult children and the need for self-reflection and growth as parents. How do we take a less bounded approach and impart wonder and love for Jesus, the power of repair and healing and encourage being available for repair and connection? What does it mean to trust Jesus with our children's faith? How doe we repair and connect with adult children? Or connect over outcome-based apology, naming wounds and seeking repair, teach with wonder and connection, invite kids into wonder and curiosity, dismantle the formulaic approach, teach with wonder and age-appropriate methods, teach scripture with life, not the harm of using the Bible for control but shaping lives towards Christlikeness... How do we parent with selflessness and humility, different forms of authority, and exercising authority like Jesus... Yowza. Parenting is not sin management. How can we emphasize the importance of restoring full humanness in children? As always, we encourage and would love discussion as we pursue. Feel free to email in questions to hello@voxpodcast.com, and to engage the conversation on Facebook and Instagram. We're on YouTube (if you're into that kinda thing): VOXOLOGY TV. Learn more about the Voxology Podcast Subscribe on iTunes or Spotify Support the Voxology Podcast on Patreon The Voxology Spotify channel can be found here: Voxology Radio Follow us on Instagram: @voxologypodcast and "like" us on Facebook Follow Mike on Twitter: www.twitter.com/mikeerre Music in this episode by Timothy John Stafford Instagram & Twitter: @GoneTimothy
Beat Ria & Fran Trivia Card Game is RESTOCKED > bit.ly/BeatRiaFranCardGame. ChapStick investigation (00:00-19:52). Scott Swift vs Australian paparazzi (22:04-27:22). Kate Middleton health concerns (27:23-33:44). Interview with Joe Manganiello – talking hosting Deal or No Deal Island, favorite games, past iconic roles + more! (34:53-1:09:21). Bachelor week 7 recap with Luggage Guy Trent (1:10:47-1:40:53). MARCH LIVE TOUR TICKETS > barstoolsports.com/events/citotour. CITO LINKS > barstool.link/chicksintheoffice.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/ChicksInTheOffice
Truffles, sushi or caviar? Chapstick, lotion or deodorant? Profanity, lying or sex? TV, music or cell phone?See omnystudio.com/listener for privacy information.
Patreon.com/thepodcask Welcome to The PodCask: a Podcast About Whiskey! In this episode, hosts Will and Greeze engage in casual conversation covering a variety of topics. They discuss the science of ChapStick and share personal anecdotes, including a heartfelt request for prayers and support for a friend's son undergoing surgery. The conversation transitions to whiskey, with the hosts sampling and bantering about their drink choices. They also provide insight into upcoming changes to their Patreon community, including revamped tiers and exciting new events like blind tasting challenges. If you're a whiskey enthusiast or interested in community engagement, you won't want to miss this episode! 00:00 Pray for Tiny's 11-year-old son's recovery. 03:34 Friend needing support after difficult situation. CareNet page available for more information. 09:28 Patreon refresh emphasizes community and connections. 13:03 Whiskey weekend prompted new community communication platform. 16:15 Membership levels offer Discord access and perks. 19:18 Access to Discord, town hall, virtual events. 21:22 Virtual bar night and town hall events provide consistent meetups for community engagement. 23:57 Upgrade now for exclusive virtual bar nights. 27:11 Revamping Patreon, pausing monthly payment for now. 31:27 Podcast promises consistency, community, and whiskey ahead.
Ever found yourself wondering how a millionaire's mind ticks, or what it takes to pivot life towards true fulfillment? Buckle up, because we've got Rob Wells joining the fold, a dynamo in his own right, whose story of personal mastery and transformation will leave you both enlightened and inspired. As a speaker, coach, personal trainer, author, and podcast host, Rob doesn't just talk the talk—he's trekked the path from daunting adversity to striking success, and he's here to share the wealth of knowledge that comes from a life lived with intention and vigor.The road to self-discovery can be fraught with shadows of the past, but Rob's narrative is a testament to the power of healing and purpose. Imagine conquering the weight of childhood trauma, educational barriers, and turning pain into a powerful launchpad for growth—Rob has lived it. Our conversation sails through his life story, underscoring the raw truth that overcoming the deep-seated challenges is the cornerstone to shaping one's destiny. It's not just a tale of triumph; it's a blueprint for anyone eager to rewrite their own script and step into their greatness.We wrap up this episode with a candid look at life's simple pleasures and complex challenges—yes, even something as seemingly benign as Chapstick can have its hold, and as for those savory Thai curries, they're a flavorful reminder of how the balance in the five equities of life—financial, spiritual, physical, mental, and family—shapes our world. Join us as we switch from the rich notes of bison tacos to the emotive tunes of Blue October, and realize that the journey to fulfillment is as diverse as the soundtrack of our lives. Don't miss this invigorating session that's sure to ignite your drive and maybe, just maybe, set you on the path of your own millionaire mindset. Thanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.Head to Dwanderful right now to claim your free real estate investing kit. And follow:http://www.Dwanderful.comhttp://www.facebook.com/Dwanderfulhttp://www.Instagram.com/Dwanderful http://www.youtube.com/DwanderfulRealEstateInvestingChannelMake it a Dwanderful Day!
Chris and Rob explain why they are not in on Mike McCarthy and the Cowboys after the organization decided to keep its HC despite another early exit in the NFL Postseason. Next, on Shop Talk the guys talk Burts Bees and Hidden Valley Ranch newest partnership! FOX Sports Radio NBA Analyst Eddie House joins the show to talk everything NBA and so much more! See omnystudio.com/listener for privacy information.
Who Wants Some Ranch Chapstick?
BEST OF HMS PODCASTS - FRIDAY - December 29, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices
Hide your ChapStick and get off the damn bridge because we're heading into the world of high strangeness with a look at Mark Pellington's 2002 chiller The Mothman Prophecies (2002). Tagging in for the conversation is returning guest (and Trace's better half) Ari Drew! Join us as we offer a brief primer on cryptids and why us queers often feel a special connection to them, before going all in on this stealth Christmas horror film. It's a more philosophical episode than usual, but that makes for some fascinating conversations. Plus: diving into the true story the film is based on, Mothman's cakes (the butt kind), Richard Gere's magical 2002, creepy phone calls from Indrid Cold and one great hidden scare. Reference: Drew, Ari. The Horrors In-Between: Four Boundary-Pushing Directors Discuss Their Latest Liminal Horror Projects [Interview]. Bloody Disgusting. Questions? Comments? Snark? Connect with the boys on Twitter, Instagram, Youtube, Letterboxd, Facebook, or join the Facebook Group to get in touch with other listeners > Trace: @tracedthurman > Joe: @bstolemyremote >Ari: @thearidrew Be sure to support the boys on Patreon! Theme Music: Alexander Nakarada Learn more about your ad choices. Visit megaphone.fm/adchoices
Holmberg's Morning Sickness - Monday November 13, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices
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