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Fourteen years after launch, Subway Surfers is still one of the biggest games in the world. In this episode, Kalie Moore sits down with Mathias Gredal Nørvig, CEO of SYBO, to unpack how a mobile game launched in 2012 continues to attract between 100 and 150 million monthly players while nearly every other hit from its era has faded away. They explore the philosophy behind Subway Surfers' iconic World Tour live operations, why empowering artists and designers has kept the game feeling fresh for more than a decade, how community ideas have directly shaped new characters and game modes, and why collaborations with games like Brawl Stars have become some of the studio's most successful partnerships. Mathias also shares how Subway Surfers Cities evolved from years of experimentation, why SYBO deliberately avoided cannibalizing its flagship title, and what they're still learning as they build the franchise's next chapter.The conversation also dives into one of gaming's most remarkable organic marketing stories: how Subway Surfers became one of TikTok's biggest gaming phenomena without spending on user acquisition, why SYBO gives its social team extraordinary creative freedom, and how the studio thinks about virality, platform expansion, and community-first marketing. Mathias shares SYBO's measured approach to AI, lessons from becoming part of Miniclip and Tencent, why the company stepped back from large-scale licensing despite nearly five billion downloads, and how sustainability, accessibility, and healthy gameplay have become core parts of the studio's long-term vision. The episode offers a rare look inside one of mobile gaming's most enduring success stories and what it takes to build an evergreen franchise that continues to evolve without losing what made it special.We'd also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Mathias Gredal Nørvig: https://www.linkedin.com/in/noervig/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://sybogames.com/https://www.amazon.co.uk/Gaming-Good-Unlocking-Create-Better-ebook/dp/B0CSDHG8KC/https://www.goodgame.club/
PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and features and data editor Aaron Astle talk through the latest games industry news on the 98th episode of the Week in Mobile Games Podcast.On the show we discuss:- Epic and Google's decision to withdraw their Play Store settlement in the US.- The Top 30 China Game Makers of 2026.- How Go Fest 2026 saw Pokémon Go revenue skyrocket.- The top mobile game genres for H1 2026.- Why a California-led coalition seeks to block the Paramount-Warner Bros. merger.- UKIE's 2025 UK Games Industry Workforce Demographics Survey.** Let's Connect **
This episode covers the Naavik Digest newsletter published on Sunday, July 19th. In this week's issue, we shine a light on the memo that undid 10 years of Xbox strategy, focusing on what CEO Asha Sharma is actually trying to achieve. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-memo-that-undid-ten-years-of-xbox-strategyMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd
Direct-to-consumer (DTC) is moving from an experimental monetization channel toward a more established part of game publishing, but adoption remains uneven. Host Devin Becker is joined by David Stelzer, CSO of Appcharge, to discuss findings from the company's recent report and what they reveal about the current state of DTC. They examine why more than half of studios are still making few meaningful changes, what separates the small group of innovators pulling ahead, and where developers continue to misunderstand web stores, player behavior, and the operational demands of running DTC effectively. The conversation also looks ahead to dedicated DTC teams, standardized technology stacks, broader adoption beyond games, and what winning in DTC could look like over the next three to five years.We'd like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Join us today at http://www.Patreon.com/KitAndKrysta for early access and tons of exclusive content! *~*~*~*~*~*~*~*~*~*~*~*~*~*~*Hi, today we wanted to explain to you why we think Nintendo is making a big mistake with their current mobile game strategy (if there even is a strategy). We're going to rewind all the way back to when Satoru Iwata first got Nintendo games on mobile 10 years ago! We were at Nintendo when it happened and worked on mobile games when they launched so we have some thoughts on the state of mobile games now. Hope you enjoy the video!Follow Us! https://www.patreon.com/kitandkrystahttps://twitter.com/kitandkrystahttps://www.tiktok.com/@kitandkrystahttps://www.instagram.com/kitandkrysta/http://www.facebook.com/kitandkrysta/https://bsky.app/profile/kitandkrysta.bsky.social-Kit & Krysta
PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and features and data editor Aaron Astle talk through the latest games industry news on the 97th episode of the Week in Mobile Games Podcast.On the show we discuss:We unpack the news that Xbox is laying off 3,200 staff and divesting five studios, with plans to engage one billion players daily.Pokémon Go's 10th anniversary.The Love and Deepspace 'bring back Valko' petition.The kick-off the Esports World Cup 2026.Nintendo's decision to shut down Mario Kart Tour.00:00 - Introductions04:08 - Xbox layoffs and reset22:20 - Love & Deepspace 'Bring back Valko'27:08 - Pokémon Go 10th anniversary31:54 - Esports World Cup34:40 - Mario Kart Tour shuts down39:41 - Conclusion** Let's Connect **
This episode covers the Naavik Digest newsletter published on Sunday, July 12th. In today's issue, we evaluate the memory boom's effect on the present and future of gaming hardware.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-ai-boom-is-repricing-gaming-hardware-and-rewiring-the-console-businessMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com India's State of Play report: https://mixiglobalinv.com/report/upload/indias-state-of-play-260708.pdf Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Mobile Games sind meist kostenlos – und trotzdem ein Milliardengeschäft. Warum In-App-Käufe 97 Prozent der Umsätze erzielen, welche Psychotricks dahinterstecken – und warum wir fürs virtuelle Schwert plötzlich echtes Geld ausgeben.**********In dieser Folge mit: Moderation: Markus Dichmann Gesprächspartnerin: Martina Schulte, Deutschlandfunk Nova**********Ihr könnt uns auch auf diesen Kanälen folgen: TikTok und Instagram .
Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game's marketing budget. PC and console gaming generate tens of billions of dollars in revenue, yet most studios have never tried performance marketing once. PC and console have always played in the field of brand, festivals, press, influencers, and content creators due to a variety of reasons that we unpack in this episode. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Jules Baculard, founder and CEO of AdZap, to unpack why PC performance marketing has lagged behind mobile and what it would take to build a real acquisition stack for Steam, PlayStation, and Xbox. The conversation covers the structural challenges: thin desktop inventory, cross-device attribution, Steam's limited data visibility, long purchase windows, and the uncomfortable reality that many Steam purchases are never played. Jules explains how AdZap built their performance platform using mobile ad infrastructure, Steam's companion app, landing pages, signal engineering, and retargeting to drive qualified traffic and wishlist growth. The episode also digs into real case studies across indie and Ubisoft titles, incrementality testing, CPI benchmarks, and why wishlists still matter, even if they are an imperfect KPI.For any studio trying to make every marketing dollar work harder, this is a tactical look at PC performance's next frontierWe'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, July 5th. In today's issue, we discuss the underrated, emerging intersection of creators and DTC — and why creator codes specifically are becoming an increasingly low-cost, high-reward way to drive player engagement and monetization.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-next-wave-of-creator-led-growthWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook, editorial director for events Mariam Ahmad and features and data editor Aaron Astle talk through the latest games industry news on the 96th episode of the Week in Mobile Games Podcast.On the show we discuss:The latest numbers behind the WeChat Mini-Games boom.The big Love & Deepspace Valko controversy.Netflix and Night School Studio's new immersive horror game Unhinged.A discless future for consoles and what it means for the games market.Vote in the Pocket Gamer Mobile Games Awards 2026: https://www.pocketgamer.biz/vote-now-the-mobile-games-awards-2026-in-association-with-samsung-gaming-hub/00:00 Introductions07:32 WeChat Mini Games Insights12:12 Valko Controversy in Love and Deepspace19:33 Netflix's Unhinged24:17 The Future of Physical Discs in Gaming34:23 Conclusion** Let's Connect **
In this special episode of the Naavik Gaming Podcast, recorded live from the Cannes Lions International Festival of Creativity, host Kalie Moore sits down with fellow Cannes Lions Gaming Jury member Cheryl Platz, author of The Game Development Strategy Guide, and former UX leader at Riot Games, Scopely, Microsoft, and Amazon. Together, they pull back the curtain on what it was actually like judging one of the world's most prestigious creative awards programs, from the multi-stage evaluation process to the debates that shaped the final winners. They discuss the challenges of evaluating gaming campaigns across vastly different audiences, genres, and markets, and share lessons for brands, agencies, and developers looking to create work that genuinely resonates with players.The conversation explores some of the most memorable campaigns from this year's competition, including a deep dive into Supercell's big year. Kalie and Cheryl unpack why Copycat's Welcome earned the coveted Grand Prix, how Pocket-Sized Halftime Show won Gold and dominated the conversation across all entertainment conversations, and what these campaigns reveal about creativity, player insight, and measurable impact. They also discuss Skittles' viral gaming flute, Silent Clean's horror game for a century-old cleaning brand, and campaigns that used gaming to tackle organ donation, wildfire prevention, and medical education. The episode offers a rare inside look at how creative excellence is judged at the highest level and what the future of brand integration in games might look like.We'd also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games/scale..If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Cheryl Platz: https://www.linkedin.com/in/cherylplatz/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://www.cherylplatz.com/https://www.gamedevelopmentstrategyguide.com/https://podcasts.apple.com/us/podcast/enduring-play-a-game-development-podcast/id1826460395?l=es-MXhttps://www.lovethework.com/en/awards/winners-shortlists/cannes-lions/entertainment-lions-for-gaming?tag=publication+dates%40%40year%40%402026
This episode covers the Naavik Digest newsletter published on Sunday, June 28th. In today's issue, we uncover two underrated mobile development regions that are flying under the radar — a downloads powerhouse and a small but mighty region punching above its weight. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/two-underrated-mobile-development-regionsWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and features and data editor Aaron Astle talk through the latest games industry news on the 95th episode of the Week in Mobile Games Podcast.On the show we discuss:Appcharge's new report that claims direct-to-consumer platforms are banking $17 billion.Google's rollout of new Play store fees, including a 20% platform tax not tied to Google Pay.HoYoverse's new game Honkai: Nexus Anima.Why Scopely launched the Monopoly Go Chat app.The Traitors WhatsApp game.Layoffs at Kabam and the impending Microsoft cuts.00:00 Introduction and Heatwave Experiences02:25 Pokémon Champions04:52 Patching old games with StarCraft 209:28 Direct-to-Consumer hits $17bn13:33 Honkai Nexus Anima17:19 The Traitors Anywhere20:36 Google Play fee changes24:25 Monopoly Go Chat28:20 Layoffs at Kabam31:14 Outro** Let's Connect **
In this episode, host Kalie Moore sits down with Angela Yu, Co-Founder and Co-CEO of StoReel, to explore one of the fastest-growing entertainment categories that gaming executives should be paying attention to: AI-native microdramas. While many still think of microdramas as shortened TV shows, Angela argues they have far more in common with mobile games, relying on retention loops, emotional hooks, creator ecosystems, user acquisition economics, and increasingly interactive experiences. She shares how StoReel is building both a consumer platform for AI-generated serialized stories and a creation suite that enables creators to produce content dramatically faster and cheaper than traditional production methods. Along the way, they unpack the KPI performance of AI-produced titles and what game studios can learn from the category's rapid growth.The conversation also explores one of the most fascinating cultural divides in technology today: why attitudes toward AI look dramatically different in China versus the West. Having spent half her life in both markets, Angela offers a unique perspective on why creators, companies, and consumers in China have embraced AI far more aggressively, and what that means for the future of entertainment. They discuss creator ownership, AI-powered storytelling, underserved content genres, interactive characters, and why the next generation of entertainment may look less like Hollywood and more like a creator-driven marketplace where anyone can build, monetize, and distribute serialized stories. The episode ultimately examines how AI is reshaping not just production workflows, but the entire relationship between creators, audiences, and entertainment itself.We'd also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Angela Yu: https://www.linkedin.com/in/angela-yu-0a0379112/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned: https://storeel.com/
This episode covers the Naavik Digest newsletter published on Sunday, June 21st. In today's issue, we dive deep into LEGO's 30-year history, examining its roots, how it is quietly starting to change, and what comes next for the company in gaming. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/thirty-years-of-gaming-at-lego Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
PocketGamer.biz head of content Craig Chapple, editorial director for events Mariam Ahmad and features and data editor Aaron Astle talk through the latest games industry news on the 94th episode of the Week in Mobile Games Podcast.On the show we discuss:- Takeaways from Pocket Gamer Connects Barcelona 2026.- The UK social media ban for under-16s.- The launch of Pokémon Champions on mobile.- How Where Winds Meet made $22.1m on mobile in six months outside of China.- Unreal Engine for Fortnite creator payouts surpass $1 billion - and the Roblox vs Fortnite battle.- Whether GTA VI will really impact mobile game spending.00:00 - Introductions03:24 - PGC Barcelona Takeaways11:37 - Pokémon Champions' Mobile Launch15:27 - Fortnite vs Roblox20:24 - The UK Under-16 Social Media Ban32:53 - Where Winds Meet Banks $22m35:55 - Will GTA VI Impact Mobile Spending?** Let's Connect **
This episode covers the Naavik Digest newsletter published on Sunday, June 14th. In today's issue, we discuss the current state of microdramas — a category which rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world — exploring the widening gap between audience expansion and monetization, a trend which raises important questions about the category's long-term economics.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-microdrama-volume-vs-value-paradox Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Gaming M&A is no longer just a story about strategics buying obvious hits. In this episode, Alexandra Takei, VP of Platform Revenue at Medal, sits down with Brogan Keane, Managing Partner at Double Black Capital, to unpack what actually happens when a game studio reaches the end of its company lifecycle: sale, exit, or recapitalization. The conversation breaks down who is buying game companies today, from private equity firms and Korean strategics to non-gaming entertainment companies looking for transmedia exposure. Brogan explains why PE buyers care most about profitability and risk mitigation, while strategics may pay more aggressively for IP, portfolio gaps, genre expertise, or future revenue replacement.The episode also gets practical for founders. Alexandra and Brogan discuss what makes a studio acquirable, why the “million units sold” threshold matters, and why founders should focus on one valuable IP rather than distracting side projects. They also walk through deal structure, including upfront cash, retention-based earnouts, performance earnouts, and why headline deal values are often misleading.We'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, June 7th. In today's issue, we shine a light on Embracer after the company recently announced it is splitting up again. We look back at the key strategic decisions the company has made and what they might mean for its future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/embracer-splits-again Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Keeping players playing is getting harder as player attention fragments and expectations rise, so understanding churn has become a core live-ops competency. Host Devin Becker sits down with Elad Levy, Founder & CTO of Dive, to break down how churn is defined (and when it's actually “permanent”), the behavioral signals that players are drifting toward the exit, and the underlying causes teams can often address before it's too late. They dig into practical interventions from in-session nudges, to win-back campaigns as well as what reacquisition can realistically accomplish. The conversation wraps with the dumbest reason players quit, the single most important retention move, and a game Elad thinks nails it.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | Website
This episode covers the Naavik Digest newsletter published on Sunday, May 31st. In today's issue, we dive deep into Scopely and the three titles which generate close to 95% of the company's monthly in-app revenue, examining their current states and future prospects. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/dissecting-scopelys-mobile-empire Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore sits down with James Nicholls, Studio Director at Scriptic, to explore one of the most fascinating intersections emerging in entertainment today: true crime, interactive storytelling, streaming platforms, and AI-powered production. Scriptic's breakout title, Scriptic: Crime Stories, became one of the top-performing games in Netflix Games history by turning players into detectives investigating crimes through phones, voice notes, chats, and digital evidence. James breaks down how the studio built a new category they call “narrative play,” where stories come first and gameplay is designed to feel invisible, intuitive, and accessible to audiences far beyond traditional gamers.They also dive into why true crime became the perfect genre to unlock mass-market interactive storytelling, how Scriptic's TikTok strategy generated over 100 million views, and why platforms like YouTube Playables and streaming-first gaming represent a major shift in distribution. Along the way, James shares how Scriptic uses AI across its production pipeline without sacrificing human storytelling craft, and how the future of entertainment may blur the line between watching a prestige drama and stepping inside it yourself.We'd also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: https://www.dive.games/scale/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - James Nicholls: https://www.linkedin.com/in/james-nicholls-3814759/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Link Mentioned: https://www.scriptic.com/
This episode covers the Naavik Digest newsletter published on Sunday, May 24th. This week, we take a closer look at Asha Sharma's progress and plans three months into her tenure as CEO of Xbox — reviewing her early moves and what she may need to do to reverse Xbox's fortunes. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/where-will-asha-sharma-take-xbox Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Host Devin Becker sits down with Tom Gayner, CEO of Levellr, to dig into what it actually looks like to listen to players at scale, and how to turn the constant stream of feedback from places like Discord and Reddit into usable sentiment signals. Tom breaks down how Levellr gathers and organizes that data, what teams gain when they treat social channels as a living feedback layer, and how different communities or players tend to “slant” the conversation in different ways. They also get practical about workflows (dashboards and reports vs. hands-on collaboration), how to group feedback into meaningful player personas, when proactive outreach makes sense, where social sentiment shines (and where research methods like focus groups still matter), and what the next 3–5 years of player feedback might look like as tools, and player expectations, keep evolving.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, May 17th. This week, we conduct a focused case study within the highly competitive Merge-2 subgenre of the casual mobile F2P market, where certain Eastern developers are now consistently out-monetizing their Western counterparts while competing for the same audience pools. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-eastern-playbook-for-dominating-western-audiencesWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week, we dig deep into some of the best DQ games that aren't available for console. Whether it's tactics games, rails combat, or TCG battlers, there's something here for everyone. Unless they cancel it while you're still enjoying it, which is more than likely what will happen.
Most premium games are treated like opening-weekend businesses: if they do not spike, studios cut losses and move on. This episode challenges that instinct. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Ian Fielding, CEO of Super Evil Megacorp, to discuss how studios can build durable premium games, manage back catalogs, and survive as independent AA companies in a market that increasingly punishes the middle.The conversation traces SEMC's evolution from Vainglory and Catalyst Black to its current cross-platform, IP-driven chapter with Teenage Mutant Ninja Turtles: Splintered Fate and Bloodline. Ian explains why SEMC moved away from large-scale PvP free-to-play, how it operates a fully remote mid-size studio across multiple live titles, and why proprietary tech still gives the company an edge. The core case study is TMNT: Splintered Fate, which has grown years after launch through disciplined platform expansion, meaningful DLC, free updates, cross-play, bundles, and smart use of licensed IP. The episode ultimately explores a harder question: what does it take for an independent, multi-project studio to keep games alive, grow audience over time, and avoid betting the company on one giant moonshot?We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Why are gaming VCs shifting capital to consumer apps? In this episode, Henric Suuronen and Harri Manninen, founding partners of Play Ventures, one of gaming's top venture funds with $500 million under management and over 100 portfolio companies, break down how they evaluate founders, why they require a two-year vesting cliff, and what co-founder conflict really looks like from the investor side. We discuss the venture capital math behind gaming startup funding, why consumer apps trade at higher multiples than games, how to read founder chemistry during a pitch, and what Play Ventures looks for in early-stage teams from Istanbul to Singapore. A personal conversation between friends who funded my startup, Savage Game Studios, before its acquisition by PlayStation.CHAPTERS: 01:54 From Mobile Games to Apps08:04 Backing Younger Hungry Teams10:45 Founder Dynamics Due Diligence15:54 Reading Founder Chemistry20:44 Giving Clear Nos and Feedback26:22 Board Truths and Founder Conflict32:31 Impulsive Founder Decisions35:54 Early Stage VC Role41:48 Ecosystem Golden Eras45:25 Scaling the VC Firm49:41 Culture Without Hierarchy55:14 Closing, Thanks, and Wrap
This is the audio version of the Naavik Digest newsletter published on May 10th, 2026. This week, we dive deep into Savvy Games Group, exploring what the Saudi Arabian gaming holding company now owns, how it's performed, and its endgame.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/inside-saudi-arabias-gaming-empireMeet with Naavik at the Nordic Game 2026: https://naavik.typeform.com/to/Jc5cl7eY Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore sits down with Julia Palatovska, Co-Founder and CEO of Dorian, to explore one of the most underappreciated shifts in entertainment: the convergence of user-generated content, interactive storytelling, and female-first fandoms. As microdrama consumption explodes globally, Julia argues that the real opportunity isn't just in passive viewing but in turning audiences into creators and stories into interactive, monetizable experiences. She breaks down how Dorian is building a no-code platform that enables creators from cosplayers to webcomic artists, to launch games, iterate in real time, and generate meaningful income through free-to-play mechanics typically reserved for professional studios.They also dive into why most UGC platforms fail to translate creation into commercial success, how Dorian shifted from volume to unit economics, and what it takes to build a true creator marketplace from scratch. Along the way, Julia challenges long-standing assumptions in gaming from the industry's blind spot around women players to the over-indexing on mechanics over narrative and shares why human-made content still outperforms AI in creator-driven ecosystems. The conversation ultimately paints a picture of a new kind of platform: one where the next billion-dollar IP for Gen Z women might not come from a studio, but from a solo creator with a laptop and a deeply engaged fandom.We'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Julia Palatovska: https://www.linkedin.com/in/palatovska/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on May 3rd, 2026. This week, we examine what direction China's gaming giants are taking following the decline of the traditional Anime-Gacha ARPG model.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/beyond-gacha-why-chinas-gaming-giants-are-pivoting-to-lifestyle-sims Meet with Naavik at the Nordic Game 2026: https://naavik.typeform.com/to/Jc5cl7eY Our most recent AI x Gaming newsletter: https://naavik.substack.com/p/kraftons-radical-ai-transformation Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
How do you pick the right core for your next puzzle hit?Jakub Remiar breaks down the methodology behind some of the most successful puzzle launches of the last two years — Domino Dreams, Magic Sword, Block Out, Hexa Out, Arrow Gem — and explains the pattern that connects all of them.The short version: stop trying to invent new cores. Find a puzzle sub-genre that already has massive download volume but is monetized almost entirely through ads. Take that core, wrap it in level-based design, blockers, and live-ops polish, and convert the ad-revenue audience into IAP players. Domino Dreams did it with Domino. Magic Sword did it with Water Sort. Block Out did it with Color Block Jam. Same playbook every time.This is the video to send to anyone who asks "what genre should I build in next."Potensus is a premium ad network built by people who've actually been on both sides of this industry - game publishers, agencies, and successful exits. They get it.Here's the thing - Potensus has direct deals with Amazon, Apple, Coca-Cola, Vodafone. Not programmatic. Direct. Those budgets land in your game at premium CPMs, no middleman tax.And they handle everything with their in-house team. PLUS they're partnered with PlayableMaker WINK WINK - so they'll take a brand's YouTube video or a static banner and actually turn it into a playable ad or rewarded video. Proper interactive format, built for gaming inventory. Brands getting a gaming-native creative, publishers getting higher CPMs. Everyone wins.Head to potensus.com to get started or check their creative portfolio here https://vimeo.com/showcase/12093300?fl=so&fe=fs⏱️ TIMESTAMPS00:00 Intro — how to pick a core for a new puzzle game02:21 Domino Dreams: capturing the Domino category05:20 Magic Sword: turning Water Sort into IAP gold07:50 Spyke Games / Combo Games portfolio strategy10:50 Hexa Out — when iteration becomes innovation13:00 Grand Games portfolio: the templatization machine15:55 Arrow Gem: the obvious next move after Lesmore's Arrows17:30 Why this is a lottery — and consistency wins it18:30 Closing methodology: pick your strengths, know your shot
In this episode, host Kalie Moore sits down with Terry Lee, CEO of Fusebox Games, to unpack one of the most overlooked but powerful business models in mobile gaming: interactive fiction built on licensed IP. While much of the industry chases scale through mechanics or ads, Fusebox has quietly built a $30M+ business by turning hit TV shows like Love Island into living, evolving games with some of the highest payer conversion rates in mobile. Terry shares how the studio transformed from a one-season-per-year content cycle into a high-frequency content machine, why writing (not tech), is their true competitive moat, and how they've engineered a system where narrative, data, and monetization continuously inform each other in real time.They also explore what makes fandoms move seamlessly between TV and games, how Fusebox approaches community (including its complicated relationship with Reddit), and why the team is expanding beyond romance-driven gameplay into broader storytelling formats with IP like Big Brother and The Traitors. Along the way, Terry offers candid insights on leadership, scaling under pressure, and navigating the role of AI in creative industries - arguing that the real advantage won't come from replacing talent, but from amplifying it.We'd also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Terry Lee: https://www.linkedin.com/in/terry-lee-296a089/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://www.amazon.com/CEO-Sixteen-Lessons-Career-Level/dp/B0G49VV3R8
This is the audio version of the Naavik Digest newsletter published on April 26th, 2026. This week, we dive into Unity's ongoing turnaround, the promise of Vector (its ad platform), and what comes next as AI evolves game development.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/unitys-ad-driven-turnaroundLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Host Devin Becker sits down with Nicolas Vizioli (Founder of Lemonade) to unpack what “AI coding for UGC in Roblox” actually looks like in practice, ranging from how Lemonade plugs into Roblox workflows to why Roblox is a uniquely interesting target compared to broader “vibe coding” for apps. Nicolas shares early results, where the product is (and isn't) competitive with Roblox's native tools, and how AI-assisted development has changed over the time he's been building in this space. They also zoom out to where AI fits across UGC platforms, what impact it's already having on Roblox creators, and what needs to happen, both technically and culturally, to reach the next phase of AI-powered UGC game development.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This is the audio version of the Naavik Digest newsletter published on April 19th, 2026. We examine the exploding number of mobile games made with AI, exploring how advances in generative AI and vibe coding are affecting the market and whether these additions are still just “AI slop” games.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/is-the-era-of-mobile-ai-slop-games-hereSensor Tower's Action & Strategy Report: https://sensortower.com/report/gaming-deep-dive-action-and-strategy?utm_source=naavik&utm_medium=partner&utm_campaign=&utm_content=newsletterNaavik's AI x Gaming newsletter's first issue: https://naavik.substack.com/p/navigating-ais-execution-era-in-gaming Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This Week In Startups is made possible by:LinkedIn Jobs - LinkedIn.com/twist Every.io - every.io Render - render.com/twistToday's show:*Imagine scrolling through mobile games the way your flip through your TikTok feed. What if you could build your own game in 90 seconds and share it with the world? That's what over 100,000 users are enjoying right now on Nanogram.On TWiST, we meet the co-founders: 22-year-old CEO Albert Brotherton and 24-year-old CTO Boris Radilov. They demo the app for us on the air, and Jason immediately spies the potential. Power users are playing 25+ games per session already.We're digging into the co-founders future plans, including the potential for ads in your game feed, in this TWiST exclusive.PLUS domestic helper bots are here. NEO from 1X Technologies can do the laundry, open the door for guests, and even read and understand Post-It Note messages.Alex talks with CEO Bernt Børnich about building the safety-first 66-lb humanoid, why world models are so crucial for training robots in particular, and why homes are even tougher places for robots to navigate than factory floors.Timestamps:0:59 Nanogram co-creators Albert and Boris join the show3:42 Nanogram is TikTok for casual AI-generated games4:27 Building Nanogram with Google Gemini5:49 Draper and Associates: https://www.draper.vc6:11 Integrating ads into the game feed7:36 Roblox: https://www.roblox.com World of Warcraft: https://worldofwarcraft.blizzard.com8:25 Building in New York9:07 Jason is obsessed with the Staples Baddie https://www.tiktok.com/@blivxx10:12 LinkedIn Jobs - Hire right, the first time. Post your first job and get $100 off towards your job post at https://LinkedIn.com/twist20:36 Every.io - For all of your incorporation, banking, payroll, benefits, accounting, taxes or other back-office administration needs, visit https://every.io21:40 1X CEO and founder Bernt Børnich joins the show https://x.com/BerntBornich22:31 Designing robots to actually live around people26:30 Teaching NEO about movement in the physical world29:00 TechCrunch coverage: https://techcrunch.com/2026/01/13/neo-humanoid-maker-1x-releases-world-model-to-help-bots-learn-what-they-see/29:58 Render: Find out why 5 million developers are already using the all-in-one cloud platform, Render. Go to https://render.com/twist and apply for the Render Startup Program to get $500-$100,000 in free credits, depending on your stage and backers.31:04 Moving beyond training data to true general intelligence33:17 Ensuring NEO pursues the safest possible path34:19 Why are world models so important?41:51 1X World Model Challenge on GitHub: https://github.com/1x-technologies/1xgpt45:14 Robots need to train on a lot of data… Where does it all come from?50:14 Manufacturing NEO from raw materials in San Carlos56:32 Robots building robotsSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisCheck out all our partner offers: https://partners.launch.co/Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com
It can feel like modern game development competes to ship the best game with the smallest possible team. We constantly hear stories about breakout titles built by a handful of developers, but that narrative is often incomplete. Behind many “tiny teams” sits a much larger layer of co-development, outsourcing, and external support across engineering, art, QA, localization, and more. In this episode, host Alexandra Takei, VP at Medal, sits down with Ninel Anderson, founder and CEO of Devoted Studios, to go under the hood of that hidden layer of game development. The two unpack what co-development actually is, where the line sits between co-dev and outsourcing, and why a risk-averse market has pushed more studios toward fractional resourcing and flexible external partnerships. They also discuss a core misconception in the market: that external partners are mainly about finding cheaper labor, when in reality the real advantage often comes from better pipelines, stronger process design, and access to the right talent globally. Finally, the episode explores how Devoted thinks about staffing and capacity, and why communication training is core to the company's culture.We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on April 12th, 2026. We dig into the past, present, and future of music games – exploring the nuances of licensing, mobile winners, Fortnite's music evolution, Duolingo's new focus, the upcoming launch of Stage Tour, and more.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/music-games-and-the-setlist-problem Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Host Devin Becker sits down with Aaron Bush (Managing Partner & Co-founder of Naavik) for a grounded look at how games are using AI today, separating real production wins from the hype. They map where the industry is right now and then dig into concrete examples across the pipeline: Capcom's ideation and efficiency gains, Pearl Abyss using placeholder assets during development on Crimson Desert, Embark and Nexon's work across experiential data, coding, and voice, and Krafton's experiments with AI co-playable characters and workflow optimization. The conversation also covers the less glamorous (but high-impact) uses like Live Ops content production in mobile (story, levels, art, balance, cutscenes), automated QA like King's AI testing for Candy Crush Saga, rapid prototyping, and the broader tooling layer that's reshaping how games get made.We'd like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This is the audio version of the Naavik Digest newsletter published on April 5th, 2026. We explore Epic Game's strategic shake-up in the wake of its latest layoffs, including its reorientation on UGC creators, Fortnite's stagnation, the looming Disney IP implementation, and what else may come next.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/epics-strategic-shake-up Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this episode, host Kalie Moore sits down with Stephen Totilo, founder of Game File and a veteran games journalist with over two decades of experience across MTV News, Kotaku, and Axios to unpack how the media landscape around gaming is rapidly evolving. As traditional outlets shrink and more journalists go independent, Stephen shares what it actually looks like to build a sustainable, subscription-based publication and why he chose to bet on himself rather than join another institution. The conversation explores the shift from institutional media power to individual credibility, and how trust, audience relationships, and direct monetization are reshaping journalism in real time - while also raising new challenges for discovery, sustainability, and the next generation of reporters entering the field.Kalie and Stephen also dive into the realities of running an independent media business, from balancing reporting with entrepreneurship to navigating ethical considerations in a world where sources can also be subscribers. They discuss the growing intersection between journalism, the creator economy, and AI, including how Stephen uses AI tools for transcription and translation to unlock stories that would have previously been inaccessible, while also confronting the rise of “AI slop” in pitches and content. The episode closes with practical advice for game developers and PR professionals on how to work with modern media, emphasizing the importance of storytelling, understanding reporter incentives, and building meaningful relationships in an increasingly fragmented media ecosystem.We'd also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Stephen Totilo: https://www.linkedin.com/in/stephen-totilo-8208a94/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://www.gamefile.news/https://www.echomark.com/
This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We explore a slightly overlooked area of AI in game development: consumer research. We focus on recent studies aimed at leveraging the vast data within LLMs to replicate human behavior and how we can actually make use of these studies in a practical way. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/llms-for-games-consumer-research Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Host Devin Becker sits down with Sam Aune (Gaming Analyst at Sensor Tower) to break down Sensor Tower's State of Gaming 2026 report, which covers the current mobile, console, and PC gaming landscape. The conversation spans genre-level signals and platform shifts, such as why 4X strategy bucked mobile's downward trend to what's driving PC's growth. Devin and Sam unpack recent outliers and inflection points like how creator-focused hits outperformed AAA, Battlefield 6's comeback, the rising importance of cross-platform parity for shooters, and what GTA 6 could do to the broader “social” game landscape. They close with the biggest observed behavior change from 2025 to 2026 and a grounded look at what State of Gaming 2027 might imply for teams planning for the next cycle.Read the full State of Gaming 2026 report: https://sensortower.com/report/state-of-gaming-2026?utm_source=naavik&utm_medium=partner&utm_campaign=stateofgaming&utm_content=report We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We'd also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We look into the Korean games giant NCSoft's 70% acquisition in the Berlin-based cash-reward gaming platform JustPlay. We unpack what this deal — the latest in a long string of M&A — might mean for the company's future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/ncsofts-200m-bet-on-cash-reward-gamingLet us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
In this special GDC episode, host Kalie Moore sits down with Tiago Correia, the Founder of Save Point, and a longtime operator and investor at the intersection of gaming, media, and technology, to unpack the biggest themes emerging from this year's Game Developers Conference (GDC) in San Francisco. They discuss the current mood across the industry, which remains cautiously optimistic but far from the exuberance of previous years. While AI dominated conversations across the conference, both note that gaming companies appear to be adopting AI more quietly than the broader tech ecosystem, in part because of the close relationship between developers and players. The conversation explores how AI is already lowering the barriers to game creation, enabling solo developers and small teams to build experiences that previously required entire studios.Kalie and Tiago also dive into the growing momentum behind user-generated content platforms like Roblox and Fortnite UEFN, which many see as one of the few clear growth stories in the current market. As traditional studios face longer development cycles and tighter funding conditions, UGC ecosystems are extending the lifespan of games and creating new opportunities for creators and IP holders alike. The episode closes with a candid look at industry sentiment, from lower attendance at GDC to changing expectations from investors, who now want to see traction and community before funding. Despite the challenges, Tiago remains optimistic that AI and new creative tools could unlock an unprecedented wave of independent creators and experimental games in the years ahead.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Tiago Correia: https://www.linkedin.com/in/tiagotcorreia/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://worldbuildersummit.com/https://omea.ai/https://iconicgames.io/https://www.lemonsound.co/https://www.story-kitchen.com/https://www.linkedin.com/in/wilsonkplee/https://www.nbcnews.com/politics/politics-news/poll-majority-voters-say-risks-ai-outweigh-benefits-rcna262196
This is the audio version of the Naavik Digest newsletter published on March 8th, 2026. We take a look at the Japanese publisher Capcom, exploring how it has managed to sustain growth and success for years, and what its future might look like.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/unpacking-capcoms-win-streak Read our new State of UGC Games report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Mens Room Question: Who or what do you wish you didn't give money to?