Podcasts about return on influence

  • 30PODCASTS
  • 38EPISODES
  • 39mAVG DURATION
  • 1MONTHLY NEW EPISODE
  • Oct 27, 2024LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about return on influence

Latest podcast episodes about return on influence

The Rock Boone
Return On Influence

The Rock Boone

Play Episode Listen Later Oct 27, 2024 33:11


return on influence
AFO|Wealth Management Forward
Return on Influence: How to Become a Trusted Authority w/ Matt Halloran

AFO|Wealth Management Forward

Play Episode Listen Later Oct 17, 2024 44:53


In this episode, Rory speaks with Matt Halloran, podcasting expert and co-founder of ProudMouth, about how to create content that get people to know, like, and trust you. Matt shares his journey from a therapist to financial services, highlighting the importance of resilience and optimism after near-death experiences. He explains the concept of "Return on Influence" and why creating genuine connections can be done using digital media and by speaking in your authentic voice. Matt also offers practical advice on using content creation to build trust and attract clients by sharing personal stories and valuable insights. Are you wondering how to turn everyday moments into opportunities for connection? Want to know how to create content that resonates with your audience? Find out the answers to these questions and more in this inspiring episode with Matt Halloran.

influence trusted authority matt halloran proudmouth return on influence
Life After Corporate
184. Brand Differentiation in the Age of AI: Expert Tips from Patty Farmer

Life After Corporate

Play Episode Listen Later Oct 1, 2024 43:53


Ever wondered how to infuse your unique identity into your business?  In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.    [00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth   Define your brand's compelling story that makes the customer the hero Speak directly to the voice and pain points of your ideal client avatar   Develop a positioning statement that conveys what you want people to feel Leverage AI tools to research potential strategic partners in your niche     [15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success   Identify upstream and downstream partners who serve your clients before/after you Seek out partners with complementary offerings who overlap your services Explore partnerships with businesses targeting a different audience in your niche Don't view other entrepreneurs in your space as competitors, but potential partners     [25:52 - 33:34]  Understanding the Customer Journey for Better Client Retention     Recognize the different stages: problem awareness, decision to act, vetting options Tailor your marketing messaging to resonates with each specific stage   Implement strategies to nurture customers from awareness to promoters Regularly audit your customer touchpoints to identify gaps and optimize journeys   [33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies    Use AI tools for tasks like competitor research, lead generation, and content creation Analyze data from your marketing efforts to generate AI-driven insights Implement AI personalization to tailor user experiences across channels Explore AI-powered automation for campaigns, ads, email marketing and more   Connect with Patty Farmer Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid. Facebook:  Facebook X (Twitter): @PattyFarmer Pinterest:  Pinterest  YouTube: Marketing, Media & Money - YouTube Instagram: @pattyfarmerceo   Patty's Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803   Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!  152  The Secret of Turning Your Words into A Money-Making Machine!  148  The Role of AI in Business Strategies and Market Research   Tweetable Quotes: “It's got to be transformative.  We are not in the information business.  Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business "I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at https://lifeaftercorporate.com/podcast.      

The Fuel Podcast
Keith Smith: The Return On Influence

The Fuel Podcast

Play Episode Listen Later Mar 9, 2024 14:27


Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence. We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs. It's not just the high-profile consumer icons we all know - it's happening at b2b and micro levels too. We're all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach? In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

influencers cmos keith smith return on influence
Podcasts Al Estilo
Resumen de Return on Influence de Mark W. Schaefer

Podcasts Al Estilo

Play Episode Listen Later Oct 3, 2021 9:11


En las últimas décadas, la investigación ha eliminado la mayoría de las conjeturas sobre la influencia. A mediados del siglo XX se decía que la influencia emergía en dos pasos: primero los líderes de opinión filtraban la información entre los medios de masas y el ciudadano ordinario y, posteriormente, era el contacto entre este y la “élite influyente” lo que le ayudaba a formarse una opinión y tomar decisiones

xx resumen mark w schaefer return on influence
The Write Connection
TWC S01 E10: How Storytelling Increases Return on Influence: Special Guest Susan Luke Evans

The Write Connection

Play Episode Listen Later Jul 6, 2021 18:09


Join me for an enlightening conversation with Susan Luke Evans as she talks about her new book, Return on Influence. Susan Luke Evans is a leadership consultant and communications expert.  She is among 8% of Canadian speakers within the Canadian Association of Professional Speakers to hold their highest earned designation - the Certified Speaking Professional (CSP) and among less than 1% within the Global Speakers Federation to hold the Global Speaking Fellow designation.  Prior to starting her speaking business, Susan was CEO of a financial services support company where she executed a 5-year start-up plan in 3 years, distributed dividends a year ahead of schedule, and led a subsequent, highly successful merger. Her practice centers on assisting leaders who want to elevate their messages to create flexible, engaged, and agile workplaces and in the process maximize their ROI (Return on Influence).  She believes that everyone should LIVE a great Story to build their Legacy.  She serves clients in over 50 countries on 6 continents. She has held numerous leadership positions in national and international professional and philanthropic organizations. Susan brings to her clients a unique combination of genuine expertise and powerful delivery.  Her compelling information, practical ideas, positive approach, and irreverent sense of humor have garnered rave reviews around the world. The link for a complimentary copy of a chapter from Susan's book is:   https://mailchi.mp/c95ae64d95c8/free-chapter  To order Susan's book, Return on Influence, please visit Amazon or susanlukeevans.com/book.  The book is available in both softcover and Kindle versions. Susan's LinkedIn:  linkedin.com/in/susanlukeevansSusan's Facebook:  Facebook.com/susan.lukeevans Katherine Burrows CreativeBusiness Character Analysis Workshop information and upcoming dates: https://katherineburrowscreative.com/index.phpPodcast Music by Nathan Symen of NST Music: https://nst-music.bandcamp.com/Platinum Podcast Production Services by Carl Richards of C.A.R.L. Speaks If you enjoyed this episode, consider sharing, reviewing, or rating this on your podcast platform of choice.P.S. To see if 90 Days to 90 Pages is right for your book idea, schedule a call with Katherine.Book a call with Katherine: Select a Date & Time - CalendlyCheck out KBC's website: Katherine Burrows CreativeEmail: katherine@katherineburrowscreative.comConnect with Katherine Burrows Creative on Social MediaLinkedIn: https://www.linkedin.com/in/katherineburrows/Facebook: https://www.facebook.com/katherineburrowscreativeInstagram: https://www.instagram.com/katherineburrowscreative/Business Character Analysis Workshop information: https://katherineburrowscreative.com/index.phpPremium Podcast Production Services by Carl Richards https://podcastsolutionsmadesimple.com Podcast Music by Nathan Symen of NST Music: https://nst-music.bandcamp.com/

Insight Out
How to Become Known as an Authority with Mark Schaefer

Insight Out

Play Episode Listen Later Dec 28, 2020 53:32


Check out this week's episode of Insight Out with my guest Mark Schaefer!One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer. Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: Social Media ExplainedReturn On InfluenceBorn to BlogThe Content CodeThe Tao of Twitter KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, Marketing Rebellion: The Most Human Company WinsHe is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world. Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away. Mark's Website:https://businessesgrow.com/Mark's Podcasts:The Marketing CompanionMark on Social Media:https://twitter.com/markwschaeferhttps://www.linkedin.com/in/markwschaefer/https://www.instagram.com/markwschaefer/https://www.youtube.com/user/MWSchaeferhttps://www.facebook.com/mark.schaefer3Mark's Email:mark.schaefer@businessesgrow.comSupport the show (https://www.patreon.com/bePatron?u=23010497)

Onalytica Influencer Marketing Podcasts
ROI for Influencer Marketing: How to Measure Return on Influence

Onalytica Influencer Marketing Podcasts

Play Episode Listen Later Apr 7, 2020 37:03


This episode of #InfluencerChats sees Jack joined by Chris Penn, Andy Rivett-Carnac and Ronald van Loon, discussing Return of Investment/Influence, when it comes to influencer marketing

Adrian Swinscoe's RARE Business Podcast
Helping customers, standing out, being human and telling stories through blogging - Interview with Mark Schaefer

Adrian Swinscoe's RARE Business Podcast

Play Episode Listen Later Jan 14, 2020 33:55


Today's interview is with Mark Schaefer, one of the most acclaimed and accomplished marketing consultants in America as well as being a best selling author. He agreed to talk to me about his new book that he co-authored with Stanford A. Smith (@pushingsocial): Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. You might recognise Mark's name from the blog as I interviewed him last year about his last book: Return On Influence in Influence marketing, Klout, social scoring and why they are important. However, this time around we were able to organise a podcast interview :) This interview follows on from my recent interview: Outstanding brands become part of their customers story – Interview with Bernadette Jiwa – and is number sixty-eight in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

Get Clients Now
Interview with Mark Schaefer, author of the new best-seller “Marketing Rebellion”; Return On Influence; The Content Code; and The Tao of Twitter - (2 of 2)

Get Clients Now

Play Episode Listen Later May 20, 2019 42:28


Mark Schaefer reveals how business owners and marketers have to thrive in an environment of controlled chaos in order to be successful.  I f you’re more or less doing things the way you did them three or five years ago, you’re behind. If you’re just getting into social media marketing or content marketing, you’re behind. Schaefer’s research demonstrates why there’s never been a more challenging time to market your business, but by adopting a leadership mindset you can rise above the competition and win.

The Storytellers Network
The Marketing Rebellion Leader, Mark W. Schaefer (#70)

The Storytellers Network

Play Episode Listen Later Apr 8, 2019 48:13


Business Storytelling with the insightful author of Marketing Rebellion, Mark W. SchaeferMark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His books include the recently published Marketing Rebellion as well as the popular Known, The Content Code, Return On Influence, and The Tao of Twitter. He's also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.He is among the world's most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, Social Media Marketing World and many other great events. And despite how the world of marketing has changed - as you'll read in his book - Mark believes in the power of story as well as the power of authenticity in your own story.“I was terrible when I started [blogging]. In my mind I had the perfect message for my target audience. I was bored, making up stories for what I thought my persona wanted to hear. So I decided to just be myself.” - Mark W. Schaefer on the power of authenticityConnect with Mark:Mark's booksMark's websiteTwitterLinkedInYouTubeMark's musings on Medium

Punch Out With Katie and Kerry
S01 E04: Mark Schaefer on Mentoring, Promoting Women, and Accidental Stamp Collections

Punch Out With Katie and Kerry

Play Episode Listen Later Mar 10, 2019 31:03


Have you thought about mentoring, and wondered if the time you spend would have an impact? We talk about that and more with Mark Schaefer on this episode of Punch Out With Katie and Kerry. Mark is an internationally-acclaimed speaker, author, and college educator. He just released his new book, “Marketing Rebellion”. His other books include "The Content Code," "Return On Influence," and "The Tao of Twitter." In this episode we learned: The child (now a young man looking at colleges) that Mark has been mentoring for 10 years Where you can find mentoring opportunities -https://www.bbbs.org/amachi/ Mark’s mission to get more women speakers on stage Stamp collecting by default Want to know more about Mark? You can find him at: https://businessesgrow.com/ | https://www.linkedin.com/in/markwschaefer | @markwschaefer This episode of Punch Out With Katie and Kerry is sponsored by Trust Insights. Are you feeling less than confident in your marketing metrics, looking for some help automating your tasks, or wondering what topics are most important to your audience? Using machine learning and artificial intelligence, Trust Insights will help you light up your dark data. Visit trustinsights.ai/punchingout for more information. Punch Out With Katie and Kerry (#PunchOut) is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite people tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on the show? Let us know: Web: www.punchoutwithus.comEmail: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

All Things Video
Return on Influence: A Performance-Focused Marketing Approach -- Bill Carmody (CEO, Trepoint)

All Things Video

Play Episode Listen Later Oct 25, 2018 38:06


Bill Carmody is the CEO of Trepoint, a marketing agency that provides performance-focused services to challenger brands. Bill has spent his entire career in the agency world, from early positions at Modem Media, Ogilvy & Mather, and Marden-Kane to his first entrepreneurial endeavor as Co-Founder & CMO of the Seismicom agency. Bill is also an accomplished author, public speaker, and leadership coach. He’s generously offered to provide All Things Video listeners with a free one-hour coaching session, available on his website: http://billcarmody.com/atv In this episode, we discuss how to measure the ROI of social media, and Bill shares some useful benchmarks for social influencers’ audience and engagement rates. We also consider the longtail value of influencer marketing campaigns based on the value of permanent media placements. Finally, Bill offers his advice on how to differentiate as a services business and encourages entrepreneurs to consider their “minimum viable audience” in addition to developing a minimum viable product. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Feed The Official Libsyn Podcast
121 Secure RSS Feeds and Return On Influence

The Feed The Official Libsyn Podcast

Play Episode Listen Later Jun 3, 2018 79:04


Fill out our survey! Quick Episode Summary: Intro :07 Audio Rockin' Libsyn Podcast: Deep Listening 2:00 How you can be featured by Libsyn! 6:22 PROMO 1: Video Fuzzy 7:51 Elsie and Rob Conversation 8:21 Apple sent an email to podcasters on May 29 and goodness, and the world went wacky Clarifying all things secure RSS feeds Optimizing the iTunes Author field section PROMO 2: The Prodigal Son 22:46 Email about BossJock and a great back up for recording on an iOS device Your Chrome browser is good at pretending it's an Android phone says James Cridland What if you don't see what everyone else sees in Apple Podcasts stats? There is a wordpress plugin called “Libsyn Podcast Quick embed” THAT IS NOT OUR PLUGIN - don't use it GDPR is a letter word and Libsyn info all about it Spotify cut a deal with Amy Schumer More on stupid money coming into podcasting plus all the things we have to say about it, again Reports on Google Assistant not playing the latest episode and what Google had to say about it How do you measure a company podcast's ROI? And ROI is not what you think Castro 3 is out and Elsie is giddy! Rob shares his worst email question in the last two weeks PROMO 3: 1:06:36 Stats, stats, stats! The median and mean numbers based on episodes released in the end of April with downloads measured until the end of May! Featured Podcast Promos + Audio Video Fuzzy The Prodigal Son The Music Educator Deep Listening Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) BossJock IK Multimedia iRig lav mic How to see if Google has indexed your podcast, without an Android phone Libsyn and GDPR Amy Schumer Spotify Podcast Deal Don't put podcasts behind a paywall, says 99 Percent Invisible host Roman Mars The future of podcasting will be Adelaide-made Why TV Podcasts are the ‘Director's Commentary of the Internet Age' Castro 3 Review on Macstories New Podcasting Hall of Fame Inductees Keith and Chemda on Podcast411 link to MP3 Fr. Roderick on Podcast411 link to MP3 Elsie on Fearless Self Love: For the Love of All Voices Where is Libsyn Going? (In Real Life) Podcast Movement 2018 HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via Apple Podcasts Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!  

The Mark Struczewski Podcast
TMSP 055: Mark Schaefer, marketing business consultant

The Mark Struczewski Podcast

Play Episode Listen Later Jan 29, 2018 31:52


Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} - one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.   Where you can find Mark online: His website LinkedIn Twitter Facebook   Books mentioned: Innovation and Entrepreneurship - Peter Drucker KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age - Mark Schaefer     What did you think of this episode? I want to know. Go to MarkStruczewski.com/grow and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

Ask Win
Mark W. Schaefer

Ask Win

Play Episode Listen Later Jan 26, 2018 34:58


Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. On AsK Win today (Tuesday, January 23, 2018), Best-Selling Author, Win C welcomes Mark W. Schaefer. Mark is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world. Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. To learn more about Mark visit http://www.businessesgrow.com/. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Win Kelly Charles’ book “She is CP” will get to the New York Times somehow and to help her either by voting or send her good vibe. Please vote at https://soopllc.com/blog/book-ideas/cp-win-charles/. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake at http://bit.ly/bow2017. If you would like to support Ask Win go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Ask Win, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win Tuesday notes from fans: Jennifer is inviting you to be a part of Jenny’s Tutoring in Jackson, NJ area. She can tutor online, SKYPE, or on the phone as well. She can tutor in the following areas: American Sign Language, English as a Second Language, Psychology, History, Special Needs, basic skills (reading, writing and math), career services and essays etc. Jennifer Beilis is a current American Sign Language Professor on the college level and past Psychology Professor as well. She holds her Master’s degree in Education and Deafness Rehabilitation, New York University, SCPI, BA in Psychology, Rowan University and AA in Social Sciences from Brookdale Community College. You can email or call her at Jenny08520@aol.com or (732)534-6422, FB Jenny08520@aol.com or Twitter @JenniferBeilis and Linked In #JenniferBeilis.

Ask Win
Mark W. Schaefer

Ask Win

Play Episode Listen Later Jan 26, 2018 34:58


Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. On AsK Win today (Tuesday, January 23, 2018), Best-Selling Author, Win C welcomes Mark W. Schaefer. Mark is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world. Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. To learn more about Mark visit http://www.businessesgrow.com/. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Win Kelly Charles’ book “She is CP” will get to the New York Times somehow and to help her either by voting or send her good vibe. Please vote at https://soopllc.com/blog/book-ideas/cp-win-charles/. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake at http://bit.ly/bow2017. If you would like to support Ask Win go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Ask Win, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win Tuesday notes from fans: Jennifer is inviting you to be a part of Jenny’s Tutoring in Jackson, NJ area. She can tutor online, SKYPE, or on the phone as well. She can tutor in the following areas: American Sign Language, English as a Second Language, Psychology, History, Special Needs, basic skills (reading, writing and math), career services and essays etc. Jennifer Beilis is a current American Sign Language Professor on the college level and past Psychology Professor as well. She holds her Master’s degree in Education and Deafness Rehabilitation, New York University, SCPI, BA in Psychology, Rowan University and AA in Social Sciences from Brookdale Community College. You can email or call her at Jenny08520@aol.com or (732)534-6422, FB Jenny08520@aol.com or Twitter @JenniferBeilis and Linked In #JenniferBeilis.

The Marketing Companion
Influencer Marketing Grows Up

The Marketing Companion

Play Episode Listen Later Jul 6, 2017 33:58


Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence. At the time, it was a revolutionary idea. My post, which projected some of the implications of such an application, seemed to rock the social media world. It was shared more than 2,000 times and attracted hundred of comments, many of them harshly critical of this company and their bold claims. People lamented that they didn't want to be ranked and rated and that their social media presence was not something that could be assessed and dissected. But there was something there ... But I disagreed. I was intrigued by the idea. Using big data and algorithms to judge social media effectiveness made sense. Klout was a blunt instrument ... but it was also a start-up that I thought I was on to something. And, believe it or not, I was about the only blogger out there who did! I saw a huge potential in what I called at that time "social scoring." The term did not catch on, but Klout did, a forerunner to the many sophisticated social media influence measurement systems in the marketplace today. A few months after I wrote the post, I had a chance to meet the company's founder, Joe Fernandez, at SXSW. Joe was taking a tremendous amount of heat from the social media analysts and bloggers ... but I also learned that he receiving a lot of traction with some of the biggest brands in the world. Despite the fury in the world of bloggers, his idea was catching on. with corporate marketers. This was a new way to actually discover the passionate product advocates in the world, those who were gaining massive audiences through their independent content creation. The cusp of a revolution The world of power and influence was being flipped on its head. The traditional media editors and executives in the corner offices weren't calling the shots like they used to.  We were on the cusp of a marketing revolution, led by anyone willing to step up and let their voice become heard through blogs, videos, and podcasts. Most exciting to me, companies were actually enacting the first influencer marketing programs -- and seeing amazing results. While the social media world was pounding Klout, the critics were missing the bigger picture, the entire new influence trend! A frenzy was building to connect with these new media stars. Eventually my early interest in influence marketing helped me land a book contract to write Return On Influence, the first book on the subject of social influence marketing. The book came out in 2012 and at the end of the book I predicted that within two years this would become a mainstream marketing channel. And, it has. The rise of influencer marketing Five years later, I jumped at the chance to help Traackr, a frontrunner in the influence measurement space, to create a new piece of research aimed at determining the state of the art of the field from a B2B perspective. I interviewed leaders from Dell, Microsoft, Intel, Samsung and many other companies and discovered that the channel was maturing, and becoming quite sophisticated compared to those early days. In fact, today influencer relations is on par with how companies interact with the press or industry analysts. This marketing revolution became a fascinating podcast discussion with Tom Webster and I'm sure you'll love this episode. Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Go to Typeform.com/companion to receive a special 30 percent off discount for our podcast fans! CoSchedule is the world’s number one marketing calendar utility, used by more than 8,000 companies. The application allows users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. CoSchedule is the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com. Get your Marketing Companion 30-day free trial by heading to www.coschedule.com/marketing-companion. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis and SEO. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #559 - The Value Of Personal Branding With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Mar 26, 2017 52:40


Welcome to episode #559 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #559 - Host: Mitch Joel. Some might say that Mark Schaefer was late to the game when it comes to social media and personal brand building. Still, in short order, he has built a substantive and valuable personal platform and engaged community. Mark is still an avid blogger (like me). He is a podcaster (check out The Marketing Companion). He is a professor of marketing at Rutgers. He is an active consultant. Mark is a passionate communicator about how marketing has changed, and where he thinks it's all going. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog, Social Media Explained and The Content Code) and brings a wealth of real life experience to the discussion. His latest book, Known, digs deep into his blueprint for how individuals (and businesses) can use content to become more known to a broader audience and grow their customer base. Some might think that a new business book on the topic of personal branding in 2017 is a little after-the-fact (I did). Mark thinks he's tapped into something new and unique (he changed my mind). Enjoy the conversation... Running time: 52:40. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mark Schaefer. Known. The Content Code. Social Media Explained. Born To Blog. The Tao Of Twitter. Return On Influence. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #559 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging born to blog brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt known known book leadership podcast management podcast mark schaefer mark w schaefer marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast personal brand personal branding return on influence rutgers marketing social media social media explained the content code the marketing companion the tao of twitter twitter wpp

The Nice Guys on Business
327: Redefining ROI (Return on Influence) with Amy Jo Martin

The Nice Guys on Business

Play Episode Listen Later Mar 6, 2017 39:40


Amy Jo Martin is building relationships 140 characters at a time. Hear more on The Nice Guys today   Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz https://twitter.com/AmyJoMartin On Facebook: The Nice Guys Community page   Become a patron and support the podcast at www.Patreon.com/NiceGuys   Show Notes by Production Assistant - Anna Nygren   Intro Amy relates to bad boys more than nice guys You can color outside the line without crossing the line   Negotiating with the Nice Guy Investing in nice will result in some good ROI down the road Big corporate companies want that personal interaction too People connect with people Understanding the short game (dealing with customers one at a time) improves the long game There are practically no barriers with technology, other than the ones you put up You can build a relationship 140 characters at a time Be you Success does not always mean money -- it can be an interview, a degree etc.   Closing Lines Just because a post or a campaign didn't get an overwhelming response, doesn't mean that it didn't affect the right person   Check out Amy's website- http://amyjomartin.com/ Her Favorite speaking topics- http://amyjomartin.com/speaking/amy-jo-martin-speaking-topics/ And hear her podcast- Why Not Now with Amy Jo Martin E-Mail Amy- amy@amyjomartin.com   Proud to be affiliated with the C-Suite Radio Network   Doug's Stuff: Amazon #1 Best selling book Nice Guys Finish First. Business Building Bootcamp (10 Module Course)   Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Julie Reisler's book- Get a PhD in You Sign up for Sanebox free and get a $10.00 credit on us: The best way to get a handle on your E-Mail. Interview Valet:  Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Survey: Take our short survey so The Nice Guys know what you like.   Nice Guys Links Subscribe to the Podcast Niceguysonbusiness.com   You can text Doug anytime at 410-340-6861, of if you just want to leave us a message or record an intro to the show, call 4242 DJ DOUG (1-424-253-3684)   Promise Statement: To provide a learning experience that is entertaining and adds value to your life.   Don't underestimate the Power of Nice.

The Breaking Digital Podcast With Doyle Buehler
Mark Schaefer is Defining New Strategies With Humanity & Digital

The Breaking Digital Podcast With Doyle Buehler

Play Episode Listen Later Mar 3, 2017 43:22


Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at (grow) - one of the top marketing blogs of the world. As Executive Director of Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Mark gets candid about how to cut through the online “information density” by using humanity and heart. This author of five best-selling books (Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter) reveals how marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase. Don't get left behind!   On this episode of Breaking Digital, Doyle and Mark have a brilliant and honest discussion about what marketing actions need to take place within your business to survive. Forget about being an overnight YouTube success. Be real. Show who you are, mistakes and all. It makes for a better story. Mark refreshingly assures us that using a “humanity” filter in our branding is the way to our customers hearts. He pushes companies out of their comfort zone by encouraging them to share what they stand for, what they believe in, and essentially to reveal “their heart?” If your branding is failing it is likely bland, antiseptic, sterile, or formulaic. Bottom line: treat people online the same way you would treat them offline. The surprising twist: 2017 is going to be a milestone year with artificial intelligence at the forefront of marketing strategy. Can't get enough of Mark? He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.    Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2016 Doyle Buehler  

Up In Your Business - Upper level thinking, being, and living!
MARK SCHAEFER | Why you need to build your personal brand NOW #016

Up In Your Business - Upper level thinking, being, and living!

Play Episode Listen Later Dec 14, 2015 34:15


Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it. In This Episode, You’ll Discover: How curiosity and self-learning helped Mark iterate his career Getting people to share and become advocates for your company The formula for BADASS marketing Why your personal brand is the only transferable asset you have for your career Advice for building your own personal branding Creating your authority The future of work – contract labor will be predominant The power of being prepared when speaking on a stage, moving from teacher to entertainer Knowing the key to entrepreneurship, only making mistakes you can recover from The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help The crises on digital marketing education in university education and more! Links and Resources Mentioned in This Episode: Link to Mark’s Twitter Profile Mark’s website: www.businessesgrow.com The Content Code: Six essential strategies to ignite your content, your marketing, and your business The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a time Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each...

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #485 - The Future Of Blogging With Mark Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Oct 25, 2015 47:06


Welcome to episode #485 of Six Pixels Of Separation - The Mirum Podcast. Blogging has changed. Blogging is changing. As I experiment and think differently about the value of blogging (see: The End of Blogging), I thought it would be interesting to discuss blog, writing for the digital channels and what people want/think they want when it comes to content with Mark Schaefer. Mark is still an avid blogger (like me). He is a regular guest on this show, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog, Social Media Explained and The Content Code) and brings a wealth of real life experience to the discussion. So, the question is: how much longer should we be blogging in a world where it is getting harder and harder to drag readers back to our own space? Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #485 - Host: Mitch Joel. Running time: 47:06. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's my conversation with Mark Schaefer. The Content Code. Social Media Explained. The Tao Of Twitter. Born To Blog. Return On Influence. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #485 - Host: Mitch Joel. Tags: advertising awards advertising podcast app audio blog blogging born to blog brand business book business podcast david usher digital marketing facebook google iTunes j walter thompson mark schaefer mark w schaefer marketing blog marketing podcast mirum mirum agency return on influence social media explained the content code the end of blogging the tao of twitter twitter

On Brand with Nick Westergaard
Cracking the Content Code with Mark W. Schaefer

On Brand with Nick Westergaard

Play Episode Listen Later Apr 27, 2015 44:07


“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast. About Mark W. Schaefer Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa. As We Wrap … Recently Roberto Cuestas favorited the podcast and gave as shout! Thanks for listening, Roberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!

Archive 1 of Entrepreneurs On Fire
143: Mark Schaefer The Tao of Twitter

Archive 1 of Entrepreneurs On Fire

Play Episode Listen Later Apr 26, 2015 31:35


Most people also identify Mark as an educator at Rutgers University, the author of two best selling marketing books, The Tao of Twitter and Return On Influence, and a blogger at businessesGrow.com.

rutgers university tao mark schaefer return on influence businessesgrow
Six Pixels of Separation Podcast - By Mitch Joel
SPOS #441 - What Digital Marketing Will Look Like In 2015 With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Dec 21, 2014 60:01


Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel. Running time: 1:00:00. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mark W. Schaefer. Return On Influence. The Tao Of Twitter. Born To Blog.  Social Media Explained. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging born to blog brand business book business podcast david usher digital marketing Facebook google iTunes mark w schaefer marketing blog marketing podcast return on influence social media explained the tao of twitter twitter

The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching
TBBO 185: Mark Schaefer – How to grow your business online with a $0 marketing budget

The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching

Play Episode Listen Later Aug 19, 2014 27:27


Mark is a globally-recognized blogger, speaker, educator, business consultant, and author. He has written four best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, and The Tao of Twitter, the best-selling book on Twitter in the world. Mark is also the co-host of The Marketing Companion, routinely listed as one of the top business podcasts in America.

NBN Radio New Business Networking Radio with Dave Delaney
NBN21 The More Visible You Are, the More Opportunities You Get with Kerry O'Shea Gorgone

NBN Radio New Business Networking Radio with Dave Delaney

Play Episode Listen Later Jul 23, 2014 35:48


Kerry O'Shea Gorgone is an attorney, writer, new media specialist, public speaker, instructional design manager, and provider of enterprise training at MarketingProfs. She is also the awesome host of the Marketing Smarts Podcast. Talking about networking, public speaking, finding writing opportunities, and podcasting. NBN21 Show Notes Join the NBN Club today. Listen to episode 20 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to Matthew Martell for his audio comment. Leave your own networking tip, comment or question. Record one now. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Parents and productivity. Kerry is a self-proclaimed online-extrovert and offline-introvert. She gets the chills from networking events. Gets that “8th Grade Dance Panic”. Who doesn't love Napolean Dynamite? Shot out to C.C. Chapman. On hugging at networking events. On wresting.Yes, we talked about wrestlers. NBN3 with Saul Colt on being memorable. Kerry shares her tips for introverts. I have to make myself sometimes go to things, but I always end up having a great time. Jill Foster's talk at the MarketingProfs B2B Marketing Forum on networking disasters.  Great recap by Veronica Jarski. Always try to make a connection with one person. Don't jump on Twitter trying to sell things. Be interested in people. I gravitate towards people wearing something different. Something that is a conversation starter. Check out MarketingSmarts interview with Matt Grant. On preparing for podcasts. My interview with Kerry from MarketingSmarts. Remind yourself it's going to be fun. It's always fun! Make yourself go. Once there, you might as well talk to people. Mack Collier uses speaking as a networking tool. Kerry recommends adding a person to LinkedIn on your phone as you are talking ** IF ** it is appropriate. What to do with piles of business cards. Always go to the early reception if you are speaking at an event. It gives you a good sense of what the audience will be like. How Kerry manages relationships. Check out Ian Cleary. Don't miss Ann Handley. Kerry reviews recent social channels before checking in. How Kerry found writing opportunities. Interested in writing? Take notes! Return On Influence by Mark Schaefer (listen to my our interview with Mark) The more visible you are, the more opportunities you get. The things that I really care about ought to be prioritized. The challenges of working from home with kids. Look into Nick Westergaard. How Kerry would start over today. App Recommendation: Instagram and Skype. Book Recommendations: Rebecca by Daphne Du Maurier, Wuthering Heights by Emily Brontë. Business Books: Content Rules by C.C. Chapman and Ann Handley, Think Like a Rock Star by Mack Collier, and Social Media Explained by Mark Schaefer. Contact: @kerrygorgone or kerryg at marketingprofs dot com.

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #414 - The Future Of Digital Marketing With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jun 15, 2014 53:45


Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. We look at the many revolutions that the Internet has brought to marketing, and jam on some ideas as to where this might all be going. It gets intense and it's all a little meta, but I do believe that we came to some solid future visioning. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Running time: 53:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Mark W. Schaefer. Social Media Explained. Return On Influence. The Tao Of Twitter. Born To Blog. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business itunes mark w schaefer marketing podcast return on influence social media explained the tao of twitter twitter

Warren Whitlock
Increase your Return on Influence with Mark Schaefer

Warren Whitlock

Play Episode Listen Later Apr 29, 2014 31:00


Mark Shaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing.  He's an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents. His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book. Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences. He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies.

Let's Talk Serious Startups: The Nuts & Bolts
8: Mark Schaefer On Social & Content Marketing Traction For Startups

Let's Talk Serious Startups: The Nuts & Bolts

Play Episode Listen Later Feb 3, 2014 39:13


Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #356 - Born To Blog With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 5, 2013 34:19


Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I'm a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog -  Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn't an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"... again. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel. Running time: 34:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Mark W. Schaefer. Stanford A. Smith. Born To Blog. Return On Influence. The Tao of Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business blog itunes mark w schaefer marketing podcast podcast podcasting return on influence stanford a smith the tao of twitter

Talk Business With Howard
Mark Schaefer: Blogging For Business Success

Talk Business With Howard

Play Episode Listen Later May 1, 2013 36:00


Howard Lewinter welcomes back to the radio show, Mark Schaefer, co-author of the business book, Born To Blog: Building Your Blog For Personal And Business Success One Post At A Time. Mark Schaefer is a globally recognized blogger, marketing and social media consultant and author of the blog,{grow} - one of the top marketing blogs in the world. Mark is the author of the bestselling books, The Tao Of Twitter and Return On Influence (which Mark talked about on the show in July 2012 - you can listen to the show on Blog Talk Radio, iTunes and on www.TalkBusinessWithHoward.com).  

Entrepreneurs on Fire
Mark Schaefer The Tao of Twitter

Entrepreneurs on Fire

Play Episode Listen Later Mar 12, 2013 32:06


Most people also identify Mark as an educator at Rutgers University, the Author of two best-selling marketing books, The Tao of Twitter and Return On Influence, and a blogger at BusinessesGrow.com.

rutgers university tao mark schaefer return on influence businessesgrow
Six Pixels of Separation Podcast - By Mitch Joel
SPOS #319 - What Does The Future Of Blogging Hold With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Aug 20, 2012 53:16


Welcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a contentious blog post titled, Is there anything new in blogging? No (I even responded over here: What's Next? It's You). As we frequently have debates and deep-dives on topics here at the Six Pixels of Separation Podcast, we felt that we could delve deeper into what blogging means in 2012 and how it can (and should evolve). It turns out that we're not the only ones who are thinking about the evolution of blogging and publishing. The day after we recorded this conversation, Twitter founders, Biz Stone and Ev Williams, announced the launch of Medium (and place where they hope to rethink the publishing through a new platform). Is blogging old news or is it still brand spanking new and in need of some evolution? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #319 - Host: Mitch Joel. Running time: 53:16. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter (which has been picked up by a major publisher!). Mark's new book: Return On Influence. You can follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #319 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty biz stone blog blogging brand business book david usher digital marketing ev williams facebook grow blog itunes mark w schaefer marketing marketing blogger marketing podcast medium online social network podcast podcasting return on influence social media the tao of twitter

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #308 - Return On Influence With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jun 3, 2012 48:43


Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a prime opportunity to tip the scales by better understanding who is complaining about us and who is lauding the brands that we represent. At the same time, many marketers see Klout and the power to social score individuals as a great way to not only nurture our evangelists but uncover new ones. Whether or not you think that this is an idea that will stick, it's here... it's going to evolve and people like Mark think it's a pretty big deal. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #308 - Host: Mitch Joel. Running time: 48:43. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter. Mark's new book: Return On Influence. You can follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #308 - Host: Mitch Joel. Tags: advertising podcast blog blogging david usher digital marketing facebook grow blog grow for business itunes klout mark w schaefer marketing marketing podcast online social network podcast podcasting return on influence social media the tao of twitter twitter

Business Fuel Podcast
‘Return on Influence’ — Entrepreneur Addiction #30 with Mark Schaefer

Business Fuel Podcast

Play Episode Listen Later Mar 26, 2012


Six Pixels of Separation Podcast - By Mitch Joel
SPOS #293 - Marketing Leadership With Mark W. Schaefer

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Feb 19, 2012 48:25


Welcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter. Mark's new book: Return On Influence. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow blog hugh mcguire in over your head influence marketing itunes julien smith klout librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks return on influence social media 101 social media marketing social scoring strategy the tao of twitter trust agents