Podcasts about billionaire code

Every once in a while, life provides a sliding door moment. One of those pivotal moments in life for which there was a before and there is an after. This conversation with Alex Charfen is one of those moments for me, as it helped me find a level of self-acceptance that I've never found before. Here is a little bit about Alex...He was never meant to be the Co-founder & CEO of a multi-million dollar company. As a kid, Alex had a tough time learning, fitting in, and following other people's rules. His entrepreneurial journey started early on by selling things at school, and he went on to run a window washing service in high school and a financial consulting firm in college. In his twenties, Alex became a Fortune 500 consultant, working with some of the most successful people in the world. In his early thirties, he met his wife, Cadey, and sold his consulting business. Unable to stay out of the entrepreneurial world, Alex and Cadey started buying and selling houses and became one of the largest real estate companies in Florida in less than a year. Following the Economic Crisis of 2007, Alex and Cadey lost everything and went bankrupt. Rising from the ashes, they built an information product called the Certified Distressed Property Expert (CDPE) designation. Through their designation, Alex and Cadey worked with the majority of major lenders and real estate brokerages in the United States to help our country recover from the mortgage crisis. As a result, they helped pull forward the recovery of the foreclosure crisis by five to seven years, sold over $70 million, were featured on the Inc. list of fastest-growing companies in the country three years in a row, and won many other awards.Alex went on to create the Entrepreneurial Personality Type (EPT), helping tens of thousands of entrepreneurs with six-, seven-, and eight-figure businesses to grow and scale. Today, Alex has created multiple multimillion-dollar companies, learned a lot along the way, and is teaching entrepreneurs how they can do the same. Sharing his journey with others led Alex to write for publications such as Success, Entrepreneur, and Inc. Magazine, and his story has also garnered attention from major media outlets like MSNBC, CNBC, FOX News, USA Today, The Wall Street Journal, The Huffington Post, and Investor's Business Daily. As a result of his mentorship and success, Alex is now known as the go-to person for helping entrepreneurs ascend the Billionaire Code and understand how to plan strategically. Throughout all of this, Charfen's mission is to empower entrepreneurs to grow and scale their business and make their greatest contribution. If you want to learn more about Alex and his incredible work with Simple Operations, visit www.charfen.com.Key Moments: 03:00 - Alex's tumultuous childhood in Mexico City10:40 - Tony Robbins and Wayne Dyer make Alex even weirder14:01 - adversity as a precursor for massive success15:26 - a basic definition of The Entrepreneurial Personality Type16:06 - Ronan's tumultuous childhood17:44 - entrepreneurs are information seekers20:00 - how entrepreneurs are often persecuted by the system and then want to fix the system for everyone22:00 - momentum as a key determinant in an entrepreneur's happiness23:26 - what's wrong with me? 27:10 - changing the entrepreneurial scoreboard32:44 - the three elements of momentum38:19 - Alex's own brush with insolvency45:49 - Alex's phoenix rising from the ashes, and near collapse 56:27 - stillness in momentum 1:00:24 - a new definition of success1:05:44 - some thoughts on Bill Gates

In todays episode we explore how to reach that next level in one's life by embracing and integrating all of ourselves. From coaching to psychedelics tune in for some tips and tools of how you can level up. Alex Charfen was never meant to be the Co-founder & CEO of a multi-million dollar company. As a kid, Alex had a tough time learning, fitting in, and following other people's rules. His entrepreneurial journey started early on by selling things at school, and he went on to run a window washing service in high school and a financial consulting firm in college. In his twenties, Alex became a Fortune 500 consultant, working with some of the most successful people in the world. In his early thirties, he met his wife, Cadey, and sold his consulting business. Unable to stay out of the entrepreneurial world, Alex and Cadey started buying and selling houses and became one of the largest real estate companies in Florida in less than a year. Following the Economic Crisis of 2007, Alex and Cadey lost everything and went bankrupt. Rising from the ashes, they built an information product called the Certified Distressed Property Expert (CDPE) designation. Through their designation, Alex and Cadey worked with the majority of major lenders and real estate brokerages in the United States to help our country recover from the mortgage crisis. As a result, they helped pull forward the recovery of the foreclosure crisis by five to seven years, sold over $70 million, were featured on the Inc. list of fastest-growing companies in the country three years in a row, and won many other awards. Alex went on to create the Entrepreneurial Personality Type (EPT), helping tens of thousands of entrepreneurs with six-, seven-, and eight-figure businesses to grow and scale. Today, Alex has created multiple multimillion-dollar companies, learned a lot along the way, and is teaching entrepreneurs how they can do the same. Sharing his journey with others led Alex to write for publications such as Success, Entrepreneur, and Inc. Magazine, and his story has also garnered attention from major media outlets like MSNBC, CNBC, FOX News, USA Today, The Wall Street Journal, The Huffington Post, and Investor's Business Daily. As a result of his mentorship and success, Alex is now known as the go-to person for helping entrepreneurs ascend the Billionaire Code and understand how to plan strategically. Throughout all of this, Charfen's mission is to empower entrepreneurs to grow and scale their business and make their greatest contribution. "My passion is helping visionary entrepreneurs be seen and heard so that they can grow companies, build teams, and change the world. Once an entrepreneur starts hiring a team, the fastest way to grow their business is to do less not more. Process structure and routine will create freedom but we all fight process structure and routine. If your days are getting tactically harder, you are building a house of cards." -Alex Charfen If youd like to connect with Alex you can find him at the following links instagram.com/alexcharfen @alexcharfen twitter E-mail: alex@Simpleoperations.com

Leave a message for Ken or Alex here! In this episode of The Content Capitalist, Ken talks to Alex Charfen, a mentor, author, podcast host of the MOMENTUM podcast, and seven-figure business owner, about his journey from selling candy (and getting banned from doing it) to becoming a Fortune 500 consultant, and forming CHARFEN; one of the fastest growing small businesses in the country that helps entrepreneurs put process, structure, and routine into their lives, all while also making their greatest contribution. "I was always that kid that was super different, and I didn't really love school or didn't feel very successful in school. I wasn't very successful socially. I didn't have a lot of places where I felt like I belonged. And when I was about eight years old, . . . “ Hear how Alex started his first business when he was just eight years old, selling candy. And how he later started a financial consulting company in college, and after dropping out of college, wrote a book called ‘The Entrepreneurial Personality Type', which helps entrepreneurs understand themselves and their businesses better. Alex and his wife started their first online business in 2007, and have continuously evolved to meet the needs of their entrepreneur clients. Alex is passionate about helping entrepreneurs put process, structure and routine into their lives so they can grow businesses and not have to do everything themselves. Listen to hear more on Alex Charfen's journey to success. Follow Alex Charfen at: https://www.linkedin.com/in/alexcharfenwww.Momentumpodcast.com/https://simpleoperations.com/The Entrepreneurial Personality Type: Your guide to the most important and misunderstood people among us:https://www.amazon.com/Entrepreneurial-Personality-Type-important-misunderstood/dp/1944602305#Follow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

Leave a message for Ken or Alex here! In this episode of The Content Capitalist, Ken talks to Alex Charfen, a mentor, author, podcast host of the MOMENTUM podcast, and seven-figure business owner, about his journey from selling candy (and getting banned from doing it) to becoming a Fortune 500 consultant, and forming CHARFEN; one of the fastest growing small businesses in the country that helps entrepreneurs put process, structure, and routine into their lives, all while also making their greatest contribution. "I was always that kid that was super different, and I didn't really love school or didn't feel very successful in school. I wasn't very successful socially. I didn't have a lot of places where I felt like I belonged. And when I was about eight years old, . . . “ Hear how Alex started his first business when he was just eight years old, selling candy. And how he later started a financial consulting company in college, and after dropping out of college, wrote a book called ‘The Entrepreneurial Personality Type', which helps entrepreneurs understand themselves and their businesses better. Alex and his wife started their first online business in 2007, and have continuously evolved to meet the needs of their entrepreneur clients. Alex is passionate about helping entrepreneurs put process, structure and routine into their lives so they can grow businesses and not have to do everything themselves. Listen to hear more on Alex Charfen's journey to success. Follow Alex Charfen at: https://www.linkedin.com/in/alexcharfenwww.Momentumpodcast.com/https://simpleoperations.com/The Entrepreneurial Personality Type: Your guide to the most important and misunderstood people among us:https://www.amazon.com/Entrepreneurial-Personality-Type-important-misunderstood/dp/1944602305#Follow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

Alex Charfen is the Co-founder & CEO of a multi-million dollar company. As a kid, Alex had a tough time learning, fitting in, and following other people's rules. His entrepreneurial journey started early on by selling things at school, and he went on to run a window washing service in high school and a financial consulting firm in college. Today, Alex has created multiple multimillion-dollar companies, learned a lot along the way, and is teaching entrepreneurs how they can do the same. Sharing his journey with others led Alex to write for publications such as Success, Entrepreneur, and Inc. Magazine, and his story has also garnered attention from major media outlets like MSNBC, CNBC, FOX News, USA Today, The Wall Street Journal, The Huffington Post, and Investor's Business Daily. As a result of his mentorship and success, Alex is now known as the go-to person for helping entrepreneurs ascend the Billionaire Code and understand how to plan strategically. Throughout all of this, Alex's mission is to empower entrepreneurs to grow and scale their businesses and make their greatest contribution.    Let's tune in to his story!   [00:01 - 10:26] Opening Segment Limitless opportunities for impact-driven entrepreneurs brought to you by the Tribe for Leaders! Be a part of the Preferred Partnership Committee where we've made millions and millions of dollars and introductions that have allowed our members to grow their businesses and make a far bigger impact in this world. Again, it's only by invitation! Don't miss this great opportunity, check it out now at www.tribeforleaders.com, and see if you qualify! Get to know my guest Alex Charfen  Alex shares his biggest handicap at the beginning of his career Diving into the business world at a young age The Entrepreneurial Personality Type    [10:27 - 24:12] Accidental Life Miracles Why entrepreneurs should not stay too tactically involved in their business How Alex reflects his childhood dream to his adult career How an interesting accidental forensics class as a freshman changed Alex's entire life Alex's journey to being an amazing public speaker   [24:13 - 28:38] How Great Relationships Make You Greater  170 Annual Speaking Engagements What sets apart great leaders and coaches from others How Alex's coach is holding him accountable for his life   [28:39 - 31:31] Closing Segment Relationships are not transactional, they're transformational.   Reach Alex through Facebook, LinkedIn, and Simple Operations.  Listen to the Momentum for the Entrepreneurial Personality Type (EPT) podcast.  See and know how to grow your business as an entrepreneur by visiting billionairecode.com Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Tweetable Quotes   “Every great leader sees more in the people they lead than they see in themselves.” - Alex Charfen    “Relationships, as an entrepreneur, create this massive safety net. But it also creates this massive foundation. ” - Alex Charfen    “Investing in relationships is one of the biggest shortcuts that most entrepreneurs don't find out until way too far into our careers.” - Alex Charfen 

In this video I am speaking with Alex Charfen. Alex Charfen is known for the Billionaire Code and The Entrepreneurial Personality Type. We dive into understanding successful people. He speaks about how difficult it can be to be an entrepreneur and have a perfect balance of work and life. He further elaborates in this episode on how to reduce noise and pressure that society puts on us. Alex uses the quote ‘Magnetic people change the world', to help us realize it's not the materialistic things that impact our lives, but rather us and our actions. He also speaks about how important goal setting and routine can be for your success and methods you can use to assist you in your journey. We still have prizes up from grabs, ranging from books to coaching programs. So don't forget to subscribe to be in the draw to win. I strongly recommend to listen to Alex's podcast called Momentum. It is available on all major podcast platforms. You can find him via his website: https://www.charfen.com/ Join his FB Group: https://www.facebook.com/groups/simpleoperations ____________ To win prizes subscribe to here: https://unleashyourfocus.com/ Please leave a review on iTunes and share this episode with fellow entrepreneurs that can benefit out of this episode To watch on YouTube follow this playlist: https://www.youtube.com/playlist?list... #alexcharfen #billionairecode #entrepreneurialmindset

Interviewing Alex Charfen who is a multiple 2 comma club award winner and CEO of Charfen.com Alex is an entrepreneur, author, speaker, and coach who has spent 3 decades on the front lines of entrepreneurship and business, and is helping tens of thousands of entrepreneurs with six-, seven-, and eight-figure businesses to grow and scale. Sharing his journey with others has led Alex to write for publications such as Success, Entrepreneur, and Inc. Magazine, and his story has also garnered attention from major media outlets like MSNBC, CNBC, FOX News, USA Today, The Wall Street Journal, The Huffington Post, and Investor's Business Daily. As a result of his mentorship and success, Alex is now known as the go-to person for helping entrepreneurs ascend The Billionaire Code and understand how to plan strategically. Watch this episode where we've discussed: - Should you even think of becoming an entrepreneur or not? - What things you must consider to b ecome successful in this entrepreneurial journey? - What should an entrepreneur do if they are feeling discouraged, frustrated, and anxious? - What's the most important thing an entrepreneur should do for themselves to keep going? - The Best way to hire key leaders and team members for your company? And so much more... Make sure you join the group for more insightful conversations. You can join the group from here: facebook.com/groups/funneling --- Send in a voice message: https://anchor.fm/nikhilsai/message

One of the most powerful tools our company teaches entrepreneurs is how to own their avatar. We talk about it all the time. When you own your avatar, you become the de facto leader of the movement you are creating with your business. In fact, one of the key steps in ascending the Billionaire Code very early on in your business is to get clear on who you are serving. Understanding your avatar, and owning it, can be one of the biggest shortcuts to growing and scaling your business. In this episode, Tristan Swanwick, CEO of Swanwick Glasses, presents the most influential thing that has helped him grow his business, make a bigger impact, and unify his team around the mission of his company. At a recent Charfen Summit, Tristan shares his experience in getting clear on his avatar using the systems and tools we teach businesses around the world. Resources Mentioned: https://billionairecode.com

Understanding your avatar, your ideal client, is the key step to ascending the Billionaire Code and growing your business. When you have a clear picture of who you are going to serve, you can respond to their needs and create products to get them the results you want. At a recent event for our coaching members called The Charfen Summit, we had the opportunity to hear from Dre Baldwin, the CEO of Work on Your Game. Dre has gone through the process of getting hyper clear on his avatar, and it has been an absolute game-changer for his business. Dre implemented a strategy of conducting avatar interviews, and in that process, he realized that he wanted to serve a completely different set of people than he thought. If you apply the same strategies that Dre did, you will see your business grow faster than you ever thought possible. Resources Mentioned: https://billionairecode.com https://charfen.com/5core Avatar Obsessed - https://charfen.com/618

Alex CharfenIs the co-founder and CEO of CHARFEN. Pioneer behind the amazing evolutionary hunters, creator of the Billionaire Code, and a biohacker. Alex is an Entrepreneur, author, speaker, and coach who has spent 3 decades on the front lines of entrepreneurship and business, and is helping tens of thousands of entrepreneurs with six-, seven-, and eight-figure businesses to grow and scale.Quotes From Episode “For us as entrepreneurs, the more we’re willing to accept our feelings... the more we figure out who we are and what our motivations are and that's what’s really going to move us forward” - Alex Charfen“If we are putting content that has a dramatic media relevant effect on somebody’s business… we build trust” - Alex CharfenDon’t Miss:6:45 - Discover how Alex Charfen makes a lot of his decision around the business thru paying attention to energetics8:46 - “The Hidden Messages in Water” and how it completely changed my life12:13 - The brown rice experiment and how it influence our thinking16:30 - How to overcome internal struggles as entrepreneurs20:31 - Feeling your feelings and how its going to move us forward25:12 - Recognizing synchronicity29:10 - Find out how Alex help entrepreneurs with stuff that are not super sexy32:00 - Podcast is a big part of it!40:05 - Alex reveals the key behind the 3 membership levels44:43 - Listen as Alex takes you back the first year when he started his podcastLinks Mentioned in Episode Listen to The Momentum Podcast with Alex CharfenUnderstand the primary foundation of our company - The Billionaire CodeConnect With Us Make sure to subscribe to the show, we release a new episode every Tuesday at 9am EST. Subscribe to the Changemakers Calendar (and get a sneak preview of upcoming episodes and events)>>> Subscribe to The Changemakers CalendarIf you’re not yet in the Podcasting 101 Facebook Group, what are you waiting for???? Jamie & Gina goes live every Thursday and get a chance to meet your tribe of Entrepreneurs>>> Hang out with our Podcasting Family and Join us LIVE every ThursdayWant to join our Podcasting Family? >>> Join The Changemakers Family (In Our Private Facebook Group)Follow Jamie & Gina on Instagram (We LOVE When you Slide Into our DM’s) >>> Follow Jamie on Instagram @jamieatkinson>>> Follow Gina on Instagram @ginagetslostWanna launch your own successful podcast? We got you… >>> Grab Our 30-Point Podcast Launch Checklist For FREEJoin Our #1 Favorite Podcast Hosting Company Transistor & Get Our Pop-Up Podcast Tech Setup Walkthrough & Our Changemakers Podcast Funnel For FREE When You Use Our Affiliate Link Below:>>> Find Out How to Join Transistor For Your Podcast Hosting (Call to Action)Before you go, join our FREE 5-day training course on how to make money with your podcast!>>>Want our Breakdown of How to Monetize a Podcast in 5 days?

The Charfen Summit is the ultimate community of entrepreneurs banding together to grow and scale their businesses. It is normally reserved for members of our coaching programs, but today, we are going to give you a peek behind the curtain into the room. At the Summit, members of our programs get to take a deep dive into the foundational content of our systems and get direct coaching from Alex. Each time we host a Summit, it is game-changing for the businesses we work with and we all get into momentum together. In this clip, Alex is answering a question for Devin Dorosh, a member of our Catalyst program. His business, Grillaholics, is incredible and growing quickly. In this interaction, Alex discusses the Charfen Process, which is our framework for making decisions on anything we do as a company and it is the foundation of what we teach at every level of the Billionaire Code. Resources Mentioned: https://billionairecode.com

Join Tracy Wilson and Special Guest Alex Charfen on today's Unlocked show. Learn the secret to unlocking momentum and how to stay there as an entrepreneur and business owner.Alex is the coach and mentor to thousands of successful business owners and entrepreneurs across the globe and he teaches them how to effectively navigate the Billionaire Code.#alexcharfen #billionaircode #momentum #entrepreneur #businesssuccess #TracywilsonHere are some of the outstanding highlights from this episode with Alex:-Personal backstory: the birth of an entrepreneur-[05:45] If you have a 9-5 job, what's next?-This is how entrepreneurs are built and thrive-[14:25] How to Recognize Which One of the 3 States of Momentum You're in, --[14:57] The Drug Called Momentum-[16:14] Entrepreneurs! Feeling Fatigued? Unenthusiastic? You Need This!-[22:48] Attention Entrepreneurs! Do You Know the 3 Things YOU Need to Get Into Momentum and Stay There?-Entrepreneurs as Evolutionary Hunters-10 day Water Challenge: https://getthirstynow.com/natural-thi...You can work with Alex Charfen using the billionaire code here:https://billionairecode.com/decoded-m...https://www.charfen.com/https://momentumpodcast.com/eptpodcast-aUnlocked with Tracy Wilson. FB live show twice weekly,:  TUES/THURS ET: 7PMYou can Connect with Tracy Wilson here:

About Alex Charfen:Entrepreneur, author, speaker, and coach who has spent 3 decades on the front lines of entrepreneurship and business, and is helping tens of thousands of entrepreneurs with six-, seven-, and eight-figure businesses to grow and scale.Career History: Alex's entrepreneurial journey started early on at a young age. In his twenties, Alex became a Fortune 500 consultant, working with some of the most successful people in the world. When he met his wife, Cadey, he sold his consulting business and together they invested heavily in the Florida real estate boom of the late 90's, and soon found themselves prosperous, but highly leveraged. When the market took a dive, they lost everything and were forced to declare bankruptcy. "It was," says Alex, "my darkest hour." Rising from the ashes, they built an information product called the Certified Distressed Property Expert (CDPE) where they worked with the majority of major lenders and real estate brokerages in the United States, and taught other Realtors what they'd learned, offering education, tools and hope. Later they discovered that many of these principles applied to any small business, and with this theory CHARFEN was formed. Within the first few years, it became one of the fastest-growing small businesses in the country with the mission of empowering entrepreneurs to grow and scale their business and make their greatest contribution.Sharing his journey with others has led Alex to write for publications such as Success, Entrepreneur, and Inc. Magazine, and his story has also garnered attention from major media outlets like MSNBC, CNBC, FOX News, USA Today, The Wall Street Journal, The Huffington Post, and Investor's Business Daily. As a result of his mentorship and success, Alex is now known as the go-to person for helping entrepreneurs ascend the Billionaire Code and understand how to plan strategically.~You can find Alex Charfen on…  LinkedIn: https://www.linkedin.com/in/alexcharfen/Company LinkedIn: https://www.linkedin.com/company/charfen/Website: https://www.charfen.com/Instagram: https://www.instagram.com/alexcharfen/?hl=enTwitter: https://twitter.com/alexcharfen?lang=enYoutube: https://www.youtube.com/c/AlexCharfenFacebook: https://www.facebook.com/charfen/Don't forget to check out Alex's 3-day event as he teaches his new Momentum Masterclass LIVE on October 6 to 8!======================================================================To book a power session with Reem, go to: https://calendly.com/reem-kharbat/30min To Join Reem's mentoring program, learn the same exact strategy she used to build her three 7-figure businesses, got featured in Vogue Magazine and Top Media, go to : www.reemkharbat.com   Or Book a consultation call to see if you're a fit for this program at https://calendly.com/reem-kharbat/teal If you would like to learn 7 figure strategies to launch and grow your business and be surrounded by like-minded people, then make sure to join my community of elite entrepreneurs : https://www.facebook.com/groups/theentrepreneuracceleratorlab If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button and leave me a review and a comment. Please share it with 3 of your friends in the next 24 hours to get the message out! If you would like to connect with me & become friends :) Check me out at:https://www.facebook.com/reem.kharbatInstagram: https://instagram.com/reem.kharbatLinkedin: https://linkedin.com/reem-kharbatOr visit my website: https://www.reemkharbat.com/homeDo you want to launch your own podcast, then you have to check the Podcast Profit Lab Program; it's life changing! http://bit.ly/3bsS3xa

"Once you have found out what you love to do. There is only one goal. How can you be the best in the world at it. it docent matter if you are a filing clerk, an athlete, an accountant or a bartender, all that matters is that you do whatever you can to be the best"  Mark Cuban

In this episode, I speak to Alex Charfen, CEO Charfen, who has created multiple multimillion-dollar companies and now has the mission to teach entrepreneurs a business scaling strategy called the https://billionairecode.com/decoded-main-a (The Billionaire Code). Learn all about: How there is no such thing as happy, successful, solopreneurs - and what you need to do How being a solopreneur is a stage, not a destination Entrepreneurs need MORE help than the average person; yet we're the ones who don't want to show we need help the most.  Those who get the most help are the most successful

As entrepreneurs, we spend a lot of time at war against external forces and ourselves. Today’s episode is an exciting one! I had a great conversation with Alex Charfen, an accomplished speaker, author, coach, and entrepreneur. For the past two decades, Alex has created and curated proven business philosophies, models, and strategies that are specifically catered to entrepreneurs. In this episode, he shares his backstory and path to entrepreneurship. We spend time discussing the fallacy of the ‘hustle mentality’ and what to do to decrease feelings of overwhelm. Alex also mentions what to look out for when choosing a coach and the importance of building systems in your business and your personal life. Finally, we talk about the Billionaire Code and how to make the most out of the current crisis we’re in. Be sure to tune in! Key Takeaways: Alex Charfen’s background and how he discovered entrepreneurship (02:24) The unhealthy way he was approaching business (06:15) The excuses we make to justify the “hustle” (10:00) Why we must focus on optimizing ourselves first (14:30) How to decrease overwhelm (17:19) Introduction to the Billionaire Code (20:06) How to find a great coach (26:11) Managing the crisis creates an opportunity window (33:50) The story behind Alex’s glasses (40:08) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here Learn more about the Billionaire Code Find Alex here

GEORGE:   All right, guys. Welcome back to another episode of the did George show, where I make up intros off the top of my head, because people are amazing and I'm stoked to have them. And today's guest is somebody that I've wanted to interview for probably five years, except I didn't have a podcast nor reason to talk to him.And then we became best friends overnight. And so I'm excited beyond belief to have somebody that I look up to. I've considered a mentor through his teachings and what he's done. He stands for absolutely everything that is ethical entrepreneurship, caring about human beings, making a difference, building legacy businesses, and tolerance absolute zero bullshit will doing any of it. Well, Also leading by example, you know, that magic thing that we don't see a lot of on the internet where it's do, as I say, not as I do, because I don't want you to see what I do. Well, Alex Charfen is here today, CEO Charfen. He has built massively successful companies, navigated some of the biggest downturns of our world and my lifetime, and always come out on top with a smile on his face, grounded in the values that are important to him, his family, and leads by example.And so without further ado, Alex, welcome to the show. ALEX:   Thanks George. That was one of the best intros I've ever gotten. And that was awesome. GEORGE:   I feel like M and M and eight mile on Sunday mornings at 8:00 AM before I have my coffeeALEX:  I want that on my phone so I can play it each morning. Before I start workingGEORGE:   We'll send you the audio clip and then we can do it like the rock used to do as alarm codes, right? Like get up. And he yells at you. Yeah. Yeah. So I'm super, super excited to have you, man. I'm honored. This has been a long time coming and before we get into the deep, deep, deep stuff for the show, whatever, you know, navigating turns, we're going to end up in today. The first question that I always ask everybody to set context, the humanizes, and you have a lot of these, so feel free to take creative freedom with this one.What is the biggest mistake that you've ever made in business? And what was the lesson that you took away from  it?ALEX: That's like trying to like walk into an Amazon warehouse and say, which is the best box. Cause there's so many options. You know, George when I consider mistakes in business, so many of them, I don't look at them as mistakes anymore because. I've learned from them to find where I am now.I feel like almost every mistake, every huge challenge that I created has, has actually taught me something and moved me forward. And I think the one place where I would say that. That there were actual mistakes that I regret. And, and, and here's why I regret them. I don't regret the learning from them, but the mistakes that I made were with people when I was younger, especially there was a tremendous amount of collateral damage and the businesses that I ran. I was one of those people, not any more or not at all anymore, but I was one of those people that if I was going to separate with somebody, I actually had to break them, break the relations.I had to make it okay with me.  I had to make it so that it was so horrible that like we can never talk again. And when I look back at some of the separations that I had where people were either terminated or left, the companies that I ran, I feel like those are some of the biggest, the mistakes I made.And, and, you know, if I could go back and do it over again? I would, I would, you know, I would tell my younger self that you don't have to completely destroy a relationship to put it on pause. And you don't know, I have to completely demonize somebody to have them leave your company. Like those are all natural things that happened in the world.And  today with contrast,when somebody leaves our organization now, or when somebody decides to go to another opportunity, doesn't happen often anymore. But when it does. It's totally different. You know, I've actually, I've, I've led several several employess because of COVID and some other reasons we've actually let a few people go.And it's interesting cause I've remained connected with them. We connect every once in a while, you know, we talk. And so having that experience of being able to work with somebody and then continue the relationship, even though it's no longer a working relationship, it has been extraordinary. And when I was young, I did not even allow space for that. And I think that was, this longterm mistake, honestly, that comes from a childhood of trauma and a childhood of bullying and a childhood of really challenging relationships where I didn't understand how to navigate them. And I brought that forward into my business career. That's the biggest reason.GEORGE: And there's so much gold in there. This is why we get along. So for some context guys, when Alex and I reconnected, we got on zoom for a half an hour and then were like, we need an hour that we need three hours. Now let's just keep talking all day every day because I was like, I was like, sorry, Katie, you can have them back now. I'm like, I'm getting my very much dopamine hit and I'm not gonna deny this, that I wanted this. Like, this was very much my drug today. And I'm okay with this one, right? This is one of those, like, I can go seek it as I need, you know, Alex, one of the things that I think is so imperative and we talked about this, but you and I have so many similarities in this.Is that in the beginning, right? Is this collateral damage? Right? I got feedback that there were trails of dead bodies behind every success. And there were two sides of it for me that were tough. Number one is I never celebrated, right. There was no space because it was never good enough. Right. And so that took from everybody and made it.And then really, I think, as an entrepreneur and a self-aware entrepreneur, and you talk about this as like evolutionary hunters and the way that you do this, I think it was your EPT, your entrepreneurial personality types. You know, one of the things that I think is so amazing as entrepreneurs is that  we're driven for change.We want things to be better, but I think what the razors edges or the tight rope that we like to ride a unicycle down from is to come from when we go down the middle. And there's that part of us as entrepreneurs we're down there, the middle, all the one side was insecurity ego. It doesn't matter.It's never enough I'll sacrifice anything and then we've spent our life at this point, working towards self-awareness. You love, compassion, empathy, relationship, even you just said.I didn't think this was possible a couple of years ago. Like, wait, somebody can leave my organization and be better than when they got there.And we still have a relationship, like can still text. We can talk, right? Like this isn't, you know, purgatory exile, like we're going back in Mayan culture. So, what are some of the things? Cause you have like five core values at your company. You guys stand for humans. Like you stand for change, you stand for being, but I know that this is prevalent everywhere.And I had one of my mentors at a very young age Allen out.  Alex told me that and I learned this as a Marine, too. Like my job wasn't to keep people underneath me. My job was to get myself fired and get them better than me. And there's a point where. You know, they have to leave the coop and they have to grow.But I think the biggest distinction is it was talked about in there world, but really it's our, our growth as a human, like on our side, like the self-awareness side. So what are some of the things that you do that you focus on? Like you help companies with operations, with culture, with flow, with team and people like, how do you go about that?And what are some of the things that you keep to keep your keel in the water as you navigate that? ALEX: Oh, man. There's that question, George.GEORGE: So that's the point. Now I can drink my coffee over here and go to town. Yeah. Where did you go? ALEX: George, I think in order to answer that question, I kind of have to take a step back and, and talk about where, where, like, I've come from.If you want to know how things are kept in motion now, I think we have to first draw, contrast as to how things were before. Yes, sir. When I look at when I was younger and well into my twenties I experienced a tremendous amount of trauma and I had the same, like this is, this came up in our, we just had a three day event with 200 companies around the world and it came up this week.I started, I taught, I talk openly about trauma and how it drives us in the present. And I often tell our clients until you are ready to work through your trauma, you are destined to create, or, and you will only continue to create trauma. Cause it's a pattern for people, hurt people. And that's really how it works.You know, when I look at somebody who's causing havoc in the world, what I see as somebody who's severely traumatizedand acting through those things. And so for me, when I was 26 years old, I went through a really severe breakup. I'm 47 now and at the time to do okay. I actually was, um, I was uncomfortable enough that the only time I felt comfortable in it was when I was drinking.The only time I really fell asleep and stayed asleep was when I was. Kind of loaded and I wasn't used to having those feelings like I had when I was younger. I had definitely I,  was no lack of time in bars or drinking and entertaining and doing those things. But I hit this period where it almost became a necessity and not almost it became a necessity and it was severely challenging to go through that.And. My mom was a therapist in California and I was talking to her about it. I had tried cognitive behavioral therapy. I don't know if you've tried this too. You go in like, I don't, I don't want to demonize all cognitive behavioral therapy, but for me, CBT was so hard because you go in, you spill your guts and the person across the room.I see. How does that make you feel? And then you spill your guts more and then they say, I see, how does that make you feel? And then you spend more. And by the third time they say, I see you, how does that make you feel? I actually responded one time to a therapist. It makes me feel like I want to get up, knock you out because you're not helping me.I feel like you're just, this is frustrating. , I feel agitated and yeah. Triggered and all that stuff. And so I stopped doing that. And I remember calling my mom and she said, there'd be called EMDR. And, it's eye movement, desensitization and reprogramming. It'sa very weird sounding therapy, but it's actually amazing.I, you know, George, it's interesting that you were in the military and we, we talked so much about trauma because even back then, when I was 26, I had some friends that had been in the teams. And, they were VR for Navy seals. Yep. It was actually this huge experiment in the military to see if EMDR would help with the offloading of  trauma and return to service.And they were getting incredible results with it. So for me that growth process has been understanding my trauma. Understanding where so much of my reactivity and almost automatic behaviors came from. And, and so much of a processing, what had happened to me has now allowed me to become more present and aware and you know, it's interesting, George.I used to think that I was so present and so aware when I was in my twenties and now I look back and it's like the funniest thing in the world because I was so detached and , not even feeling my feelings and understanding what was going on. I didn't even know how to interpret what was happening.And then I thought I did so much better in my thirties and I'm like, you know, nailed it. And then I look back and I'm like, no, I just had a better understanding, but I was still working through so much of it. And finally, I feel like in about the past 10 years in years, I've gone into another year of really being able to release things and process things and, and work through things.And that's been a combination of a ton of breath  work. Breath work, I think has been one of the most effective things that I've done a tremendous amount of EMDR therapy and, and going back to then as needed, not like just when it's acute, but when I feel stuck or when I feel like I have writing blocks or anything like that.And then, really a lot of self exploration and a lot of and if you wanted to put a layer on all of that, It's process, structure and routine. And it's you say that this is what a day is like the process structure and routine that allows you to grow a business, grow your life, have what you want in your life.But for most of my life, I fought process, structure and routine more than anything else. Oh yeah. I had that, that, that impression that like, as an entrepreneur, What makes you successful is being whatever you want, anytime that you want. And so I held onto that myth, that illusion, that totally illusory place, it does not exist where you can be a successful entrepreneur and just wake up and do whatever the heck you want every day.It doesn't really work. I mean, you might be able to be a yeah, no, , there's not a situation where it works. And so. Um, I think the biggest shift for me has been committing to process, structure and routine, like up to and including even on a Sunday this morning, I got up, did my morning planning, went through my morning routine.Like I do every other day, sat down in a line with my family. It's like now it's an edict. It's not an option anymore. Cause I know that's where my strength. And really that's where my be present and productive and persuasive and influential. That's what it comes from.GEORGE: Totally. There's so much in that And I want to, I want to nail some, so people have heard me talk about EMDR before. Um, but I glance over it.  Cause very rarely am I across from somebody who I'm like, Oh, you too. Right. Like, Oh, I, I remember, like I remember we did CBT and my wife actually walked us out. She was with me cause I was trying to process childhood trauma stacked on military trauma, stacked on battle entrepreneurial trauma.And she's like, this is not going to help you this like ALEX: 70 creative relationshipGEORGE: Oh yeah. Oh you, Oh, you, you re like, I mean, it's like a trauma definition, right? Like you open the book and the generic and it was a picture of every instance of my life. How they all exacerbated each other in different scenes.Yeah, right. Like, yeah. It was like, it was like almost like a storyboard for a movie at this point. AndI remember one EMDR appointment and I came out my wife's like, you're a different person, like one appointment, one appointment. And I think you nailed something too. And I think what's so important, Alex.And this is like the undertone of what you're talking about. And if anybody hasn't caught this yet, this success as an entrepreneur on the outside, comes from the commitment to the work on the inside. A hundred percent and it is a daily and I mean, daily committed practice to come in. And like EMDR for me was two years of, I think once or twice a week.And then it was like a once a year if needed. And now I just texted him and like just texting him, like gets me back into like where I need to go but I think, I think it's so important, like to reach the levels. When we talk about this, the two things that being number one is this commitment to self.Right. And like, it's what you teach now. It's the discipline, the intentionality, the process, the structure, everything that you're doing, but also the awareness of what it really means to be an entrepreneur and what we're doing.  And you hit this and we live in a world right now where it's like, Oh, laptop, lifestyle, and boom, boom, boom.And yeah, you do whatever you want. I'm like, that's not what it's like. That Instagram life is not real. And entrepreneurship is amazing. It is the most freeing, powerful job, you know, whatever business opportunity on the planet. But within that, we also have to create our own containers and structure to make it that efficient.If not, it's just a new form of addiction to hide from the traumas and the pain that we've never worked on. no question. And I think, I think, and for you, like you say, yo, you're in your forties, I'm like, I became aware yesterday of things I was doing that I wasn't aware of. , I think it's this process and awareness, but I think it was like last year, maybe after the birth of my son, where I was like looking at it and I was like, Oh, you mean that?Like my name can't carry everything. And I say something and magically a million dollars appears like, why? Like, I don't understand, like, why didn't my launch crush? Like why don't my Facebook ads work? And nobody else's does, like, why don't they just work? Cause I deserve them to work. Right? Like there was this.There was this thing that like I had to be aware of and process through and eat some humble pie. And so there's so many golden nuggets that you said. Um, and, and the first question I asked you was like, how do you know, operate forward and this point, and you nailed it. But I think one more thing I want to unpack before we even get there is in the very beginning, when I asked you what was the biggest mistake or lesson, you said something so subtle, but so empowering statement to where you are. And you said the challenges I created. Not the challenges that happen to me, not the challenges that somehow magically fell on my plate, like the challenges I created and there's this level of ownership that we do in breath, in work, in life, in modalities that puts us in this situation of awareness and the ability to shift something.But I see a whole lot of time and we both coach entrepreneurs a whole lot of like, I don't know why this happened and this happened and they did this to me and they did this to me and it's like an advocation of responsibility and it was so subtle when you said it, but it's so powerful to hear you talk about it.Can you unpack that a little bit of like the difference between, you know, my business partner failed and walked away versus like I created this challenge.ALEX:   Yeah, no question George. So. Years ago. I read this book. I think I can't remember who it was by, but I think it might've been Mark Victor Hansen. I think it was called the millionaire messenger.And it was a book that you read in two directions. So very interesting book where it had kind of a nonfiction and a fiction book together. I don't remember a ton about that book. I remember on one page, they had this graphic and it was the word responsibility with a line and underneath it blame and then underneath it said live above the line.And I remember that I actually have that on my well now with a couple of other equations that we've created as a company. But that responsibility over blame. I remember when I read it, I saw it and it was so 19. I'm like, no, you can blame. You can still like, yeah, you don't have to take responsibility for everything.And that was a journey that was probably a few years of like really working through that and understanding it. And then I remember one day it just clicked, you know, as honorable the faster we realized that we are for everything and we can take responsibility for everything. The faster we start to actually control our lives, create our destiny and be able to go in the direction that we want.I used to be the same as most people when I was younger and I had my business. You know, 911 happened for about eight weeks before. One of our biggest events when I owned a huge events company in Latin America. And I remember it happening and having the feelings of like, how could this happen to us?How insanely selfish and egotistical was the statement. 911 happened to us. Like, as I say it right now, I actually get kind of sick feeling in my stomach that I ever thought that way. But I remember actually saying it out loud and not even feeling like not feeling the. Body reactions and negative feelings, you should feel of making a statement that egotistical, which in retrospect shows me just how separated I was from my true self, just how detached I was.And as entrepreneurs what we work with our members on is responsibility over blame. Like how do you live in a world where you take responsibility for everything that's going on? And I have people, especially in today's timeframe, say things like, Oh, well, you can't be responsible for COVID.Sure you can be responsible for your reactions. You can be responsible for how you show up. You can be responsible for what you're going to allow and not allow into your mind. You can be responsible for how you lived through this situation. And, you know, I always tell people the bigger, the crisis, the bigger, the opportunity there's going to be more self billionaires made in this timeframe that at any other timeframe in the human history, And anyone who wants to argue that?Just go look, it's all ready. Oh, ready? We're all. We're only six or seven months in and look at the hundreds of billions of dollars of company value that has been added to the companies that we're well positioned and ready to go forward. And I think for us that's one of the things that are not for us, for me.That's one of the things that's really shifted for me is that now, regardless of what it is, I take responsibility and I put this on Facebook the other day. One of the observations that finally got through I've learned so much of what I understand in business and so much of what I know about relationships and how to create momentum as an entrepreneur has been observational.And one of the observations that has become crystal clear over time is that the more successful and entrepreneur. The more quickly, they turn every obstacle into an opportunity. The more quickly they turn every crisis into an opportunity. I've been around people that regardless of what's going on, they're just constantly shifting to housing and opportunity.How is this an opportunity? Most negative thing in their entire life. How can I create something better out of this? How do I grow from this? How do I move from this and that? You know, not that I'm a hundred percent there. I don't think, I don't know that I ever will be, but I'm so much closer to seeing everything as an opportunity.Than I ever was before. And so when Covid hit, I actually had somebody text me after one of my lives. And they're like, Hey man, it sounds like you're hearing the crisis sign. I'm like, Oh dude, that is not the impression I want to give. I'm not sharing it on. But I am fully conscious that this is the biggest opportunity a lot of us have had, and we should admit that to ourselves and get ready for it and go out and change the world because the world needs us now more than it ever  has.GEORGE:   totally.I think too, and you nailed this and, Oh man, there's so much here and you, and I think we might've been separated at birth at this point, which is so. Yeah, no, no, it was, it was like, and for those of you wondering like only like 32 people or so have my phone number and Alex doesn't give his out connected years ago.Never really talked to him. We both realized we both had our numbers in our phones,  totally.I think too, and you nailed this and, Oh man, there's so much here and you, and I think we might've been separated at birth at this point, which is so. Yeah, no, no, it was, it was like, and for those of you wondering like only like 32 people or so have my phone number and Alex doesn't give his out connected years ago.and we were like, okay, there's a reason. And the timing and everything. And what you said, Alex, Uh, it's about the pursuit of turning things into opportunities, not the perfection of what it looks like.And I think as an entrepreneur for me, you know, cause my ego needs some love at this point in this moment. So I'm going to make a statement, you know, because I'm learning so much in this time. But when I think about it, for me, one of the things that I really fell in love with after processing the belief around it was that there is no finish line, but it's what I choose to do every day about it.And. You know, there were parts of COVID like I lost over a million dollars under contract. I lost two companies and 70 grand a month in MRR in basically like 60 days. And I'm like still on paper. I'm in financially. One of the hardest places I've ever been in. And I'm the happiest and clearest I've ever been.And it wasn't an overnight, it was a, I feel like, crap, what am I going to do today? I feel like crap, what am I going to focus on today? And instead of it taking six months or three years, eight years of depression, it took like a week and it was, I feel this way. I acknowledge how I feel. That's not going to change.What am I going to do about it then that created the opportunity for opportunity. Like it created the ability to see the opportunity. Yes. It's like when we sit in these rooms as entrepreneurs, consider it a virtual room of made of Rome, a metaphorical room, whatever you want to call it. I say this all the time, you know, from breath work and the therapy trauma that I've done in the work that I've done in personal defense.And it's like the worst thing you can stay as stock. We are evolutionary creatures. We are supposed to evolve. We are supposed to move forward. And you know, I heard this the other day and it's like, you want to know what anxiety is? It's unused energy move. Yeah. And I was like, Whoa, like I've been doing it for years, but it was this simple thing.But then when I think about the compartment of entrepreneurship, what is anxiety, I'm like it's stagnation in our biggest enemy, which is our brain. It knows our fears. It knows our insecurities. It knows our habits. It knows our addictions. And yet we think we can out convince it that somehow we're going to feel better about it.Where, what you talk about this is how I feel. I'm aware. This is how I feel. Breath gets you there. Cold therapy gets you there. Movement gets you there. Okay. If this is how I feel, I have two choices. I can either succumb to this feeling and surrender and die, or I can acknowledge it, which that this feeling is here.And I can take a step in a different direction. And it's something that like I've been obsessing about, like on a different level of obsession. And it's probably had one of the most profound effects on everything in my life. And, you know, financially to gain will come and it has already, but even outside of that, like the happiness, the joy, and go back to deployments.Like I remember like I'll never forget. I hit some, all I'm about to cry. I hit Somalia. When I was 19 years old, I just turned 20 and I spent 13 months in my life and probably one of the worst places on this planet. And I'll never forget, like, seeing people wrapped in carpets on the side of the road, cause they couldn't afford to throw them out of them, burning dead by.And I was like, I was like, I'm not a tough guy. I want to go home. I didn't have a home to go to, like I left trauma to get there. And like I remember for 13 months I was like, get me out of here. Like I can't be here. I don't know habit. I didn't have that choice. So luckily I found a few people that mentored me and I found waits and I found, you know, certain therapies and things that I could do, but I'm just, I just remembered, like if I say came to any of that, I would have died.Like I would have just died. I would have just stopped moving the whole world crashed and crushed on me and it wouldn't have gotten me anywhere. And it took me a long time to be able to talk about it, some of these things and to process them in for me, what I struggle with sometimes is that like, what I saw is like 1% of what some of my friends saw.Like 1% and I can't even imagine, you know, what that was there, but I think the biggest thing that I always took away from everything, and I thank the Marine Corps for this is like, I wasn't given the chance to stop. I wasn't. It was like, Hey, and like we say this, like, Oh, they don't want you to feel, no, they do.They don't really totally do, but they don't want you to stop. And it's this thing of like this pursuit for full word and growth and movement as we go. And so, you know, with what you're saying, The one thing that I wanted to hit and this is a really big one and this is so subtle, but when I did personal film, I was getting coached and they were teaching the distinction versus responsibility.Victim versus responsible victim versus responsible, right. They really push the boundary on the belief of this, right? Like a hundred percent responsible, a hundred percent of the time. And it was this interesting thing because we would get in trouble for saying, I take responsibility. And I was like, I don't get it.I'm taking they're like, you can't take it. You never didn't eat. There was no point in which you never had it. ALEX:   There's no point in what you gave it up. And so you can't take it backGEORGE: You just feel like it did. And this distinction, like, it probably took me 10 years to understand, because there's so many times in business, right.Or as a consultant or with a student, or even in my own business, I like, Oh, I'll take it. And then I have to be like, Oh wait, no way. That was mine. The whole time. Yeah. And it's like this embodiment of it that is powerful. Like when we think about it. And so I didn't, I've never, I've never talked about a lot of the stuff that I, I experienced, like from a mindset perspective, they don't think I've ever been in the point to like really, um, process us.But you know what I love about you, Alex, and what I, you, you have this childlike curiosity and excitement mast with this tight container of structure that basically guaranteed success. ALEX: Thank you, but I appreciate thatGEORGE: Like, um, yeah, like I'm surprised I'm not walking around in diapers is my son's out of them. Like at that level of management. Cause there's times I feel like that, but you know, with that, I think what's so important and so powerful from like what I noticed with you. It's like when you get self-aware right.So you were talking about basically being, self-aware identifying what's here, understanding that we're responsible understanding that, you know, results equals opportunity depending on how we choose to see it. What I also love about that is that as you do this work on yourself, that awareness gives you a tool to see possibility versus resistance, right?And again, gives you the ability to react or not to react, to respond on a diamond pivot. Because there's no insecurity ridden. And I think about the times as an entrepreneur or where I was stuck and it was stocked because I had a belief that I was supposed to look a certain way, or it was supposed to be a certain way.And here's the news, flash entrepreneurship is basically a guaranteed. It's not going to look like you think it is every day of every moment for the rest of your life. Right. It's a commitment to chaos and it, and it's navigating that. And so in your, in your journey, and, and you've been in this game a long time, I mean, you, I don't even remember this specific you got, but like single-handedly denting the real estate crash market recovery and, you know, building like half a billion dollar businesses and I'm over here doing it for everybody else, but myself.And I'm a self jab on that one, but Oh, well, George, I've done some of that  myself too.ALEX:  I've you know, and, and I just, I don't want to, I don't want to like leave you on the hook there as a coach, as a consultant. One of the things that I'm now dealing with at 47 is that I've helped hundreds of entrepreneurs build businesses bigger than I have.And, and I, you know, I really like year before last, I sat down with Katie and I'm like, you know, Katie. I've done this too many times for other people this time, the business plan has to include us doing it for  ourself.and this is, this is like my realization really in just like the past 24 to 30 months.And when the reason we restarted this company from scratch was energetic, not legal or anything else. It was, we wanted to shut everything down and start over. Cause this is going to be different. Yeah. And so July of 2017, Katie and I hit the reset button, shut everything down, went down to no team members started from zero, and this is the business that we're going to create the success out of that. just like, we help other peopleGEORGE:  I'm  for those of you listening, if you can't tell, like I've been an Alex fan boy for a long time, but like out of, out of respect, like out of like genuine, pure. Respect because there's these things like we, Alex, and I joke a lot.We talk about the state of the industry that we're in. We're probably going to unpack that in a little while, but yeah. You know, like people don't even pretend to be like snakes in the grass anymore. They're like, no, no, no, no. I don't care if the grass is there not, I want you to see me. And like, there's these people that walk it and they talk it and they believe it and they do it.And it's congruency. And Alex is one of those people, which I hide, we admire and respect. And I think it's an important point. Alex is an entrepreneur. I don't know about you, but you know, for me, I needed to build it for other people. To get those lessons, to have the awareness and understand why I was doing it to then be able to come in and be like, Oh, I still get to do it.And I think healed that part of me that didn't think I was good enough that I could only do it for other people. And also give myself a back door out of those daily routines and commitments and structure that would prove my core trauma wrong as a child. That I'm not good enough because that's really what it is like for me.If for me, it was like, Oh, it's so easy. I'll go, I'll diagnose your problems. I'll give you the things. I'll help you do it. I'll pour all my energy into you. Then you'll like me, and then I'll be good enough. And then at the same time I'm living on that dopamine and validation will also deny my own sovereignty of that.I can do this and I know this. And then the belief system there, and the pain that I had to experience was you do deserve this. You can have a bigger impact this way, but you're good enough. And, and that had to happen in silence. Yeah. You're worth it. Right. Like for me, my core wound is I'm not good enough.ALEX:  I'm having like so many different, like first, I just want you to know this is a very validating conversation. And when you operate at the level that you and I operate as entrepreneurs, they're not maybe not the level, but when you operate at the level of awareness that we operate up.You often become, you often get invalidated because the other people around you don't even understand the conversation. Right. You know, I think what you just said, that is so true for so much of my career. Now, in retrospect, it's only, you see this in retrospect, I was not in the pursuit of success for myself, cause I didn't feel worthy.And I actually felt like the people around me were so much better than I was. That I put all my energy into helping those people all my time in it.  Other people get become far more successful than I was because in so many ways I still felt like I was, you know, the, the short, you know, Mex, lat, Latin American accent, chubby kid in school.Cool. That everybody made fun of it. And I really, you know, when I was at, I did not have a lot of friends. I had a really challenging childhood. I wasn't good at relationships and all of that carried forward to the business world to the point where. But, it made me an incredible consultant because I wanted to help everybody so bad so that I would get validation and be okay and be worthy and not be that kid that I was running away from.And dude, Oh man, now I'm going to get emotional. And, um,as time went on, what I realized was, and what I am realizing is that I could honor that kid. And that I could actually love that child,and be okay with who I used to be and understand why I was the way I was and understand everything that I went through. And the more that I was able to process it and be aware of it.And the more I was able to let go of the common entrepreneurial belief that  other people had it worse than I was. You kind of said it earlier. It's like a habit for us. As soon as we claim any type of trauma, we almost, I have to let out this relief valve. Oh well, but it wasn't as bad for me. You know, there was other people who had them and it wasn't that bad for me and it, but I I'm just going to claim a little bit of it.Yep. And the reality is every entrepreneur I've ever worked with has trauma that needs to be explored and validated and understood so that they can show up in the world the way that they want to, and the excessive reactivity that we carry around with us and the feelings we carry around with us, you know, George's, it's, it's one of the things that drives us into pursuit because.Here. Here's where I am today in my career. I understand that the goal is not the goal. The goal is the journey. Yes, it really is. It's the process it's going through it because here's what I know as an entrepreneur, as I have this analogy or theory that we are evolutionary hunters and I call it an analogy.But to me, I really do think this is evolutionary fact. We are that small percentage of the population that gets up every morning. Can't turn the motor off. It's always running we can't relax. We don't sit right. And we have this innate motivation to go into the future, create a new reality, come back to the present and then demand.It becomes real, no matter what we put up with. But the reality is, is no matter what goal or outcome or whatever it is that we put out there, as we are crossing the finish line, it loses all importance to us. As we're approaching the finish line, we start going, does this really matter? And it's because if you think about, if we're evolutionary hunters, The goal was never  the hunt just keeps the tribe alive.The goal is you go back on the hunt. Yeah. The goal is you stay hunting. The goal is keep doing it over and over again. And there's food for everybody for the whole time that we needed. And so, you know, I look at it, I, I feel like we are programmed to be in pursuit, but not really finished. And so the whole goal is entrepreneurs is how do you keep.How do you keep creating that future? That is compelling enough and bright enough and exciting enough and engaging enough that you do what it takes to put yourself through the crucible. GEORGE: Yeah. Yeah. Oh man. When you said, and by the way, thank you for the accountability on the, uh, I had it way worse or they had it.ALEX: it twice this week in my own event. I said, and then, and I even pointed out like, Hey, I just use the release valve. I want everyone to know that that's like an unhealthy behavior of invalidating yourselfGEORGE: And it's basically saying, I don't believe in myself enough, or I'm not in my space or power enough to own the fact that this was my truth.Yeah. And, and what I'm looking for. And quite frankly, as everybody wants to get into the monitor, George, what I'm looking for is for you too, without realizing and liked me a little bit  more because I experienced that while also add vacating it and doing it in a very subtle manipulative way and not in a bad manipulative way at heart bins in our subconscious all the time.Um, but this is why I love having friends like Alex, we get to talk about these things. Um, And the real, the real stuff. Well, I think what's so important about the real stuff. Alex is like, we talk about this, right? And we were talking about like, why we did what we did and why we consult them, why we still consult.And what I love is looking back. Cause I love my process through all of it. Like I had to do that. I had to learn that I had to be there. I had to not get that check. They had to not pay me that million dollars. Like I had to have all that happen. And now looking at it too the other side of it for me is I never understood the consequences of doing it for everybody else.The amount of sacrifices and collateral damage I caused because I wanted everybody else to like me versus everybody else respect me. And it was like, I'll go to a dinner. I didn't need to be at that dinner. I'll go to an event. I didn't need to be at that event. I'll go to that meeting. That was not a meeting.Like there were all these like ego fests that were. You know, validation collection, dopamine collection causing collateral damage and the ones I think that we swore as entrepreneurs, that we were doing it  "right". Like I'm doing it for my family. I'm like, well now pretty sure. My three year old son, isn't going to be like, daddy, don't go to them zoo with me, or don't see me for three days because you go to this meeting because you want these people to like you versus do the work that it's there.And I think, you know, if I could give a gift to any entrepreneur, uh, it's the gift of awareness of the. The impact and the consequences, both positive and negative. That happened when we do advocate that sovereignty as entrepreneurs. And we, and we get into that because it took me a long time. And I think it's still a practice, but it's a practice that I've, I love at this point.Like I kind of love saying no at this point. Sure. Can you do now? Why we don't need to, like, we have a dinner meeting. I'm like, no, we can have a zoom meeting. I'm not leaving. Right. ALEX: Well, you get to the point where it's saying no, actually becomes the dopamine hit because you have, I mean, and this takes a while, so I don't want anyone listening, not to think that it's going to happen by Monday, but what happens is.When you stop abdicating the responsibility, you have to create the life you want. And you start actually, cause man, George, when you were just talking about going to the meeting and doing this and doing that you just described like most of my thirties,  if there's, if there was an attention, getting the opportunity, I was in that attention, getting an opportunity with a whole line of justification for it.If there was a time and I got tons of opportunities, if I could get up on it. Really important stage with famous people. Like I was there no matter what. And a lot of the time it was for nothing else than the ego hit. Like really, it didn't even really build our business and build notoriety, but it was just building an ego hit. And I, when I look back at so much of that need for approval that need for validation that need for confirmation as an entrepreneur, when you finally realized that is so much of the, almost the automatic programming that's running, the decisions you're making, when you can start backing out of that and rising to a level of intention, everything changes.I had this really confronting Meaning with a coach of mine. I had this coach a while ago named Kirk Dando, super talented two guy and, um, Kirk and I became friends. That's why he was working with me. Most of the work that he did was with privately funded companies where he took a percentage and he was like a non named board member in dozens of companies.And we became friends. So he, he started working with me and we did a few, one days and he did a 360 for me and came in and interviewed my team. And he was doing the delivery of the 360. And we were in the middle of like, what about my team and what I wanted to do and where I wanted to go. And he said, you know what, Alex.You don't have investors behind you. Let's just cut the BS, man. What's the most important thing in your world. And the reason he said you didn't have investors behind you is cause I had options. Most of his CEOs didn't have options. He said that he was like, you have options. Let's talk about this. I said, well, George, that's not George.I said, Kirk, that's easy. The most important thing in my world is Katie and my kids. And he goes, great. Let's take five minutes, get your calendar out and get your bank account out. And let's look at your spending time and spending money on Katie and your kids. And that way we can see if you're growing and you're the most important thing in your world.And I know he could see the blood drain out of my face. Cause at that point it was like getting called to the principal's office. I remember immediately thinking, Oh, there's no way my calendar or my bank account are going to show any type  of like allegiance or affiliation to my family. Because up to, and including in the time I was with Kirk, I had been pushing them aside to get all this stuff done.And here's, what's interesting that meaning changed things. I actually went back to my room and sat down with Katie and I'm like, Katie, Kirk asked me this question that kind of knocked me backwards and I shared it with her and we talked about it for a long time. And from that point forward, I started shifting and I started saying, I need to assign responsibility to the things that are important to me.I needed to put more time to things that are important to me. You know, and, and I, I started building process, structure and routine around what was important to me. It's structured have spend time with family structure to make sure I was connected with my daughters structure to make sure that Katie and I had the time that we needed, otherwise, everything else just competes and wins.And here's, what's interesting, George by demand. Yeah. Ending the space and time for myselfby making that the most important thing. Suddenly my decision making in business got infinitely better. And almost overnight, we started moving in the right direction rather than spinning our wheels and not having things happen.And this is the thing that always like for most people feels like an oxymoron. When you first started doing this, I was putting less time in, but getting more results because when you start throwing up the constraints that are important, you look at time differently and you spend it differently. When you start allocating time to where you should be, not what you know to where you actually, when I say should be when you started actually allocating time around.What you want your life to look like your business will shift in a way that it actually gets to be the business that you want. You start building an organization that you really want. You start doing the things that you want. And it's interesting today at 47, you know, we, we, like I said, we reset a few years ago.We're around a little, little over 2.1 or 2.2 million in recurring revenue, right? Yeah. Now we're building this company completely differently. I'm, I'm absolutely not responsible for delivering. I built myself out of a lot of the responsibilities. And today I have a  business that I love working with people that are like incredibly fun people to work with.And I'm more focused on people development than anything else right now. Cause that's where we're going to grow the nexttime in our business. But what's most important is I wake up every morning. I align with my kids. They hang out with me, they know what we do. We talk openly. There's a completely different dialogue in our house.And all of that, I think makes me not think all of that I know. Makes me the entrepreneur I actually want to be, and it actually allows me to start making decisions for the person I'm becoming instead of the person I'm running away from. Yeah. And I think for entrepreneurs, you know, I think that the same, I've heard the same, say, you know, make the decisions for the person you're becoming, not the person you are.And I'm like, that's not how it works for entrepreneurs. We either make decisions for the person we're becoming or the person we're running away from. We don't make decisions for the person. We never get to the place where you're making decisions in the moment because we don't live in the present. Nope.What that small percentage of the population that doesn't really even deal well with the no.GEORGE: That's why we have to practice breathALEX: That's what I, you know, what was I did it this morning. I did like, like three huge empty breath holds this morning and just like feeling the experience of whether my body was calling for oxygen or my mind.And where was it coming from and how does this make me react during the day? And, you know, I get up from breathwork sessions now I laid down on my floor and do a breathwork session. I actually feel like I'm in the present moment for a period of time. Yeah. It's interesting. You like get up and you're like, Whoa, the world is really intense if you're here, you know?GEORGE: Yeah. That's why I get up so early in the morning, like I used to get up at four 30 for my ego to show everybody I got up at four 30. Now I get up at three 30 now I get up at three 30, so nobody knows. And like, people think I'm nuts, but I was like, I wake up with my kids at six and when I was getting before 35, like my, I would get home, my son will be awake. My wife wanted to sleep in, but she'll be up. And I was like, am I doing this? And I was like, I'm doing this for the wrong reasons. Like if I get up at three 30, I get. Two and a half hours of alone time I'm home before my son wakes up, I'm done with my writing. I'm completely present for the day. I'm supporting my wife with what she wants based on her job and like her responsibilities.And I was like, yeah, that feels better. Like, and that's like, and like, by the way, I don't listen to music. I don't listen to podcasts. I work out in silence and I'd say five out of six times a week, I'm crying, I'm yelling, I'm looking at myself in the mirror. Like I'm a silver back gorilla and patting my chest and then crying two minutes later.Like I'm processing whatever's coming up in that moment you know, one of the things, yeah, ALEX:   Let's not run past that because that, what you just said is so crucial. So let me, let me tell you how I used to work out. Yeah. So what I would do is, and this is during my four 30 in the morning taking a picture, so I could prove to everybody that I did it.So when I was doing the four 30 in the morning, prove to everybody that you did it, it was get up at four 30 in the morning, drink coffee, then wait about 20 or 30 minutes, drink a pre-workout because the coffee wasn't enough. You need to back it up with a pre-workout. Then go into the gym, close the doors.And we had a gym in our home. We close the doors, put towels under the doors. And then put on like limp biscuit or something ridiculous where it's just screaming and raging and yelling, and then get myself into a state where I could lift weights and not feel it. So I would get myself into fight or flight and then fight for an hour and a half with my gym.And it was like going, you know, and, and I don't mean to use this term in a way that indicates that I don't understand what it is really like to go to war because I don't want to minimize anything. Guys. What guys like you and the people that you were around, did George. But I feel like I went to my own little private one in the gym every morning.Totally. And, and it was cause it was instead of feeling the feelings and moving through them, it was creating so much noise and so much pain that I could push the feelings away. Yep. And, you know, I, I remember at my biggest, I looked back, it was probably like seven or eight years ago. I was about 240 pounds and going on Fox news.And I remember like seeing myself in the suit, my shoulders didn't fit in the screen. I looked completely inflamed. My neck and my head were kind of one thing. And recently a person on my team found an old Wistia video on me on Fox. And she's like, man, I saw Alex on Fox news from a while ago. I'm so glad I worked for this Alex and not that guy. Just watching the videos. He could tell, like how, how accelerated and how angry and , how detached I was. And I think, yeah. So many entrepreneurs think that they're, they're doing this incredible thing, working out and getting themselves in shape. And then I watched the workouts on not online and I'm like, man, why that might not be going in the right direction.GEORGE: Workouts for me are a tool like breath and they didn't use to be, they used to be an escapism for me. Right. And trust me, I was doing three days. I taught a world record for standing box shop. I was a competitive CrossFit athlete. Like my numbers are stupid. Stupid right. I'm five, seven. I can dunk. There's like, it's not mind blowing.And I was also dead lifting like six, 15 squatting, like five 85. I weighed 170 pounds. Like it was gnarly. Nowhere does that help me be a better human to my family? Right. But my ego loved it. ALEX: Standing there practicing the jump box jumper.Oh yeah. At one point I went not being a runner to actually going out and winning races in Austin, winning five Ks, 10 Ks, like going out and getting first, second or third place. And if there was a Clydesdale division, I always wanted it. 7,000 person race. I was first placed in Clydesdale. I was 240 pounds and I was the first place in Clydesdale.Because I was willing to do whatever it took. I finished that race and threw up about seven or eight times. Cause I pushed my body so hard. I still got first place. That was all I cared about. But I look back now and I'm like, dude not only will you, not in your body, you weren't in Austin during that?GEORGE:  and then given more trauma and then came out without doing any of the work.And I remember my wife's like, you know, you should do personal development. Like I read books. That was my answer. Yeah. That didn't go well fast forward, eight years. And there we go. And now we're here we are now. Um, but yeah, I was, and then I had this like really big shift after my son was born where I realized like, wow, I can be in shape if I want, I can look, however I want, I can function however I want, but it's also a tool like it's an hour and a half a day or two hours a day that if I utilize it correctly, I can do it.I'll never forget. I was in the jungle with a shaman and, you know, lots of wise wisdom come from shamans to me.  You know, one of them was like talking about relationships happening for a reason season or lifetime. And then you know, then a personal development teacher looked at me one day scrolling, and I said, what are you pretending not to know?Which hit me like a ton of bricksand then somebody else is like, what are you trying to avoid feeling? And that was the one that got me and it was the feeling part. Right. And so then I like looked at my day and I was challenged by Shaman said, I want you to eliminate. Any music with lyrics for 30 days, just get rid of it, get rid of it.Okay, cool. And I would listen to like music, like upbeat music, like I wasn't into like bitches and hoes, like all that stuff. And you know, but I would listen to music, but I would listen to music that allowed me to be romantic about who I used to be, or pretend that something was going to shift for me by doing nothing.And it was programming my brain into like the stagnation. And I was like, okay, cool. And I remember it was one of the hardest things ever to not have the radio on, in the car because what did I have to be present? I had to be with whatever was coming up and then going to the gym. I was like, okay. Right.And I'm like, don't lift. And all of a sudden I lost a hundred pounds on lift because I didn't have anything to like put me into that sympathetic state. And it was crazy, crazy what happened. And then for a wild, like this adoption period, I started to fall in love with it. And then I realized that. When I was there, the days that I was present and grounded, I felt like in my body and like emotionally good, I was lifting like crazy.And then there were days that like, It hurt to do a warmup and then I would scream or I would cry or I would laugh or I be like, I don't want to be here today. And then I could never walk out the door, but I was literally in the moment experiencing my experience and my feelings and it kind of became therapy for me.I rank it out? Can I yank it out? And then, or where can I go plug into somebody else's world to avoid mine? Right. Right.And then it was like, I have more work to do. I have more work to do. I have more work to enlist and entrepreneurs, your list will never end. And that's why it's so important. Like when you talk about structure, Alex structure gives us the container because no matter what we do, we're going to fill it. So if you give yourself a 24 hour container, you're going to find ways to fill it.But if you give yourself a two hour container, you'll fill it, but you also have to fill it with the stuff that moves the needles, move the levers and eliminates the bullshit. And that's been one of those things for me that I think in what you do and there's this belief like this paradigm around entrepreneurship, right?Like I can do whatever I want. I can do whatever I want. And I was like, yes. And you have to realize that the moment you start being that is you lose the thing that built it and you end up right back where you started. ALEX: Yeah. Yeah. I love Maxwell's. You know, John, there's a lot of stuff that John Maxwell's put out that I just, that is so true.It's just truth. And he has this chart of  the more leadership responsibility you have, the less freedom you have. And it's this very confronting belief system that the more responsibility I take on as a leader the less freedom that you actually have. And what you're doing is you're exchanging that freedom for making a massive contribution.And I think that. People want to argue. I have entrepreneurs all the time. Like one argue that and debate it. Yeah. And I always like at the end of the day, if you'd want to debate it, you can. But the fact is right only going to slow you down over time. And man George, that was intense. What you just shared because I think it's probably seven or eight years ago.It's definitely living in this house. I know, because in my gym here, I have a huge sound system and I built it so that I could go down into the gym. So I didn't hear anything in the world. I didn't even hear the weights clanking together because that sound was so high. I probably haven't turned that on in six or seven years, because now I look at my workouts, totally different.My workouts used to be an escape. It used to be like, go in, check out, get all this stuff done, working out with your body and then come out. But really not a lot of recall or recollection of what happened. And I, and a lot of like feeling here, like I did something, but not really connecting to everything that happened in the gym.Yeah. Yeah. I love Maxwell's. You know, John, there's a lot of stuff that John Maxwell's put out that I just, that is so true.It's just truth. And he has this chart of  the more leadership responsibility you have, the less freedom you have. And it's this very confronting belief system that the more responsibility I take on as a leader the less freedom that you actually have. And what you're doing is you're exchanging that freedom for making a massive contribution.And I think that. People want to argue. I have entrepreneurs all the time. Like one argue that and debate it. Yeah. And I always like at the end of the day, if you'd want to debate it, you can. But the fact is right only going to slow you down over time. And man George, that was intense. What you just shared because I think it's probably seven or eight years ago.It's definitely living in this house. I know, because in my gym here, I have a huge sound system and I built it so that I could go down into the gym. So I didn't hear anything in the world. I didn't even hear the weights clanking together because that sound was so high. I probably haven't turned that on in six or seven years, because now I look at my workouts, totally different.My workouts used to be an escape. It used to be like, go in, check out, get all this stuff done, working out with your body and then come out. But really not a lot of recall or recollection of what happened. And I, and a lot of like feeling here, like I did something, but not really connecting to everything that happened in the gym.GEORGE: Like the guy over here covered in tattoos that had a blue Mohawk. When you met him, Right. Like that guyALEX:  Something like that. You know, it was like, I'm never going to be in a place of being traumatized again by a room I'm gonna walk in and have everyone back at, you know, take a step back and.Now, you know, when I go work out, one of the, I have for a workout is a dry erase pen. My whole gym is surrounded in mirrors and there are so often I will be in the middle of a set. And this is like the Cardinal sin of working out. You're like almost to the place where you're done and I'll just drop the weight it's and go write down everything that just came to me.Yeah. Because yeah. Now it's more important. The realization is more important than finishing this app. And the belief system, you know, the beliefs that I can work through and the processing that I do is so much more important than the weight that I'm lifting. And I remember there was a point in my life where if I had a workout where the next workout, I didn't do more. I couldn't deal. It was demoralized thousand percent out. I don't even feel it. I'm like, wow, that was a great workout. I lifted half the weights, but look at the whiteboardGEORGE:  Well, even, even the point of like stopping a set, like way to diminish seven reps of progress. RightALEX: It's like, man, I just threw it all away. Yeah. And you know, the, the, like the beliefs that we built when we're in the gym, the last set is where you earn over the last rep is where you earn it. So you're always chasing the last rep. Now I'm like, man, I don't want to lose this thought. GEORGE: Well, and then like really looking at what sets us apart as leaders.Right? Cause we're, we're when we say entrepreneurial, we're talking about leaders, we're talking about the small percentage of the world, right. That's willing to stand in a new belief system and I love the way that you described, like going into the future, but really. You know, when I wrote my personal mission statement for my life it's to stand with structure in the face of resistance to create possibility.Like, that's it. That's, that's what we do. And it's like, it's actually, the wind was when you made a commitment and you kept your word with integrity to get to the gym. You've already won. Everything at that point is bonus. Right? It's strengthening it's fortification it's reflection. It's you know, and like, yeah, if you have 30 pounds to lose and you do one wrap, like don't expect a result, but be aware of like, what's there, but it's really the intention that we put behind everything.And when you say it, right, you got up, yes. You create the structure and you commit to the routine and that's, it's the combination of those things. That is the wind. And you, I mean, I'm the same way, except for me right now, I realized. You know, in the last couple of years, I fell out of love with myself again, like at a deep, deep, deep level.And I was looking at it and I was working out crazy before lockdown. And I was like, okay, cool. And I was like, I'm posting videos every day. And I was like, looking back when it locked down and I didn't have a gym, we went up to the mountains and I was like, man, I really don't want to do anything. I don't want to do anything.I don't want to do anything. And I literally was like, why. And I was like, because I can't, because I don't like why I'm doing it. And I don't know why I want to. And I gained a lot of weight again, and I fell in love with my dad bod, but I gained a dad bought first.  And then I looked at it and then I was playing with my son and I'm up here and I'm like, You know, this isn't what I want.And I was like, why? And I was like, I somehow fell out of love with myself, or this was an opportunity where I hadn't fully loved myself yet. Like, I hadn't loved where I was versus the guy with the big muscles or the tattoos, or could do this. Wait. So it was really interest because I started working out again and it feels different.It feels different. And then all of a sudden I wanted to get up here and it felt different and my workouts are very different. It felt different and I'm not humble, bragging. Like I just enjoy the process, but what's really interesting, Alex is I went through this point and I always wear like cutoff shirts.I won't take my shirt off. I still was struggling with self-consciousness and everything else. And then this, then I'm going to cry. But like 35 days ago, I went to the gym one morning and I was like, I'm not working out with a shirt on. I get to look at myself. Every moment of every rep every day. And every time I look in the mirror, I just get to tell myself I love myself.And it's a really interesting, because I started this challenge with my, with my business partner to lose weight, right. Like I was like, okay, I'm two 10, my fighting weights, like one 75. I want to be back there. 55 days of eating ma

What is the clear path to successful entrepreneurship? Is there a clear path? How can you balance your professional and personal life? Author, speaker and CEO Alex Charfen explains how entrepreneurs can expand their business.Like many entrepreneurs, Alex grew up feeling different from others. He was diagnosed with a variety of behavioral problems as a kid and never felt like he truly belonged. As a young adult, Alex struggled with balancing his professional and personal life. After discovering EMDR therapy in his late twenties, Alex started to see positive changes in himself and how he worked with others. The biggest change was embracing vulnerability. Alex discovered that being vulnerable as an entrepreneur allowed him to connect with his clients and colleagues. He noticed that transparency boosted his confidence and helped him with speaking engagements. In his twenties, Alex was running a consulting business while also investing in real estate. After losing everything during a housing market crash, Alex and his wife Cadey began teaching real estate brokers and lenders what they had learned. They soon found that they could expand their educational outreach to small businesses and started CHARFEN. CHARFEN’s mission is to empower entrepreneurs to grow their businesses beyond their expectations. Alex is also the author of The Billionaire Code Decoded, a guide for entrepreneurs to see where they are on their journey to success and how they can grow. Through his guide, Alex continues to help business owners expand their business and eliminate the guesswork. Alex has also written articles for Sucess, Entrepreneur and Inc. Magazine. Because of his knowledge and experience, Alex has become a go-to person for entrepreneurial success. Alex also explains in today’s podcast the importance of routine and stability. Many entrepreneurs work hectic schedules and sometimes put aside their health for the sake of their business. He stresses the significance of establishing a morning routine and prioritizing your health through exercise, adequate sleep and proper diet. Stability and routine are keys to success and help entrepreneurs to relieve stress, stay focused and gain confidence. Learn more about Alex and his mission on his website or tune in to his Momentum podcast. Alex is also offering a three-day momentum masterclass in October, where entrepreneurs can learn about his methods and the Billionaire Code. Connect with Alex on Facebook, Instagram and Twitter.

When I was younger, I wondered if there was one true path to success as an entrepreneur? In my early career, my impression of business was that each was so different, that they all needed something different, so they couldn't be just one path. But the more I study business, the more patterns emerged. I started to see similarities between all businesses, the foundational things that all of them needed in order to be successful. After decades of research, study, and real-world experience I created The Billionaire Code. A nine-level framework that shows exactly what you need to go from start-up to a 9 figure business and where you should be focused at each level. I can remember the day I first presented it to an audience. I was sure that I had nailed it, that the path was clear, but I didn't know if everyone else would see it. As I wrote it up on the whiteboard and started to explain it, I got lost in the content and completed putting everything up without even turning around and looking at the audience. When I did, they were stunned. I got comments like "how did you figure that out?" and "how can I get a copy of this? Like right now!" Every time I shared the billionaire code, entrepreneurs accept it as fact and many of them change what they are focused on so that they can create momentum. This has been one of the most exciting things in my entrepreneurial career. Resources Mentioned: https://MomentumMasterclass.com http://charfen.com/556 http://charfen.com/557 http://charfen.com/558 http://charfen.com/559 http://charfen.com/181 http://charfen.com/181 http://charfen.com/182 http://charfen.com/183 http://charfen.com/184 http://charfen.com/185 http://charfen.com/186 http://charfen.com/187 http://charfen.com/188 http://charfen.com/189 http://charfen.com/190 http://charfen.com/191 http://charfen.com/192 http://charfen.com/193 http://charfen.com/194 http://charfen.com/195 http://charfen.com/196 http://charfen.com/197 http://charfen.com/198 http://charfen.com/199 http://charfen.com/200

Episode title: EPS: 8 - Where You Are Vs Where You Could Be In Business   Episode summary introduction: Today's show is about inspiring you and helping you understand that you have to know where you're at in order to move forward in your business. We cover just some of the 9 phases of business you could be in, based on the Billionaire Code. Kamille also shares her ideas of the differences between having a team, tribe, and community, and why we need each of them to be growing in our business.   Resources mentioned in this episode:  Kamille on Instagram: https://www.instagram.com/kamillecawley/ Billionaire Code: https://billionairecode.com/decoded-main-a   What is TAES?:  The Abundant Entrepreneur Summit 2.0 is a 3-Day Virtual Women's Event held November 12th, 13th & 14th hosted by Kamille Cawley.    Episode transcript: Welcome to the Abundant Entrepreneur Podcast. I'm your host, Kamille Cawley, two time business owner, fitness expert, connection strategist, creator of the Abundant Entrepreneur Summit, wife, and fur mom. Each week, these episodes are filled with stories, strategies, and expertise given by guest entrepreneurs from all across the world, as well as bonus episodes, from me, that will energize, empower and support you in your journey through entrepreneurship. Get ready to elevate your vibe and captivate your tribe. It's time. We connect to our message, step into who we are truly meant to be, and become more abundant in life and business. Who is with me? Let's get started.   Hey everyone, we're back. And I'm really excited to jump into today's topic today. We are going to talk all about where you are versus where you could be in business. And I am here to tell you that no matter what phase you are in your business, as an entrepreneur, business owner, consultant, service provider, whatever you are, you are taking a chance. You have overcome some fear and are even trying to do what you are doing. And I want you to celebrate that. And today is about inspiring you and helping you understand that you have to know where you're at in order to move forward in your business. And if you're not evaluating where you're at in your business, then you're not going to be able to make those steps forward and keep growing in your business. And if you don't follow me on social media, which you guys should, it's just my name at Kamille Cawley.   I am putting up an entire series. It's a nine step series of the different types of entrepreneur there are. And I have gotten so many responses in regards to this series because many people were actually not aware. And I learned a lot about this from it's a decoding by billionaires and they go through this series. And I think that it's so important to understand this. And a lot of people are not aware that there are so many different series to coming and being a true entrepreneur. You know, we all call each other's entrepreneurs, business owners, but there are a lot of phases that we must go through in our business in order to become that fulfilled, time leveraging, investing entrepreneur that is doing multiple things and has multiple facets in their business. And I know that you guys probably as me look up to some of these big entrepreneurs that do this in their business, and you wonder how do they get to that point?   And that is what I'm going to talk about a little bit today. I am not going to go through all nine phases. So I do suggest you head on over to my social media, or you check out my next webinar where I talk more about this, but I think it is important for you to understand these phases. I'm going to be talking mainly today to those of you that are in that either solopreneur phase. And what I mean by solo preneur phase is that you're still doing everything on your own. You understand what you want to do and who you want to serve, but you're still doing it all on your own. You haven't hired, you, haven't delegated. Maybe you're still kind of creating an offer and understand your exact purpose or the results you can get for clients. And then I'm also going to be talking to that entrepreneur that is beginning to step out, maybe delegate has offers, knows who they serve, knows what they want to do, and they're trying to make an impact, but they've been stuck in that same group.   And I'm not saying that they're not doing well and they don't have some clients and they haven't realized their potential, but they know that there's more to come and they just don't know how to step away from that. So I'm going to be talking to those two groupings and let's start with that solo preneur. I think that it's really important, this solopreneur phase in the series goes from the seeker and all the way to the builder, which is kind of you transitioning from that solo preneur to learning, to step away, delegate, talk to others, maybe get a coach, maybe join a group program, attend a virtual event, something along those lines, that's going to shift your business into the next phase. And this person tends to be a little stuck. And I don't want to say that that's a bad thing. Like I said, every phase you go through is extremely important and you want to celebrate each of these wins.   But if you are at this phase, like I said, it's the starter to the promoter, to the builder. And you'll learn more about this on my page. If you go there. And I learned these steps and I learned how these go from a billionaire decode, which is from a billionaire info.com. And it's something that obviously it's for billionaire entrepreneurs. So I have taken this same process and kind of brought it to light for the everyday entrepreneur. But let's talk about that solopreneur. Now, like I said, you have begun to understand your ideal client and your niche, and you're becoming very consistent. But some of the things that I want you to start asking yourself is that are you planning to take that next step into being full time? So if you're not, if you're a solopreneur and you're not full time, you might be part time still, are you ready?   Are you taking that step? Are you ready to walk away from that steady job? Are you ready to start making income fully in your business? Are you ready for that? I know a lot of people say, yeah, of course I'm so ready to walk away from my nine to five job. It seems so easy, but there is some sort of stability and comfort in being in a steady job or a nine to five job. And there is some, it maybe it's health insurance, or maybe it's dental, or maybe you have children. And this is something that actually brings you income. So there is a moment where you might not be ready to step away. And I want to tell you that that is going to be one of the hardest steps that you make, but that shift in your business will also have shift in your mindset as soon as you're able to walk away from that nine to five job or that steady job that you might have, that is kind of holding you back from going full time into your passion and becoming a full time entrepreneur.   I want to say, say that this is a possibility for you and will only shift your mindset and transform everything that you are already thinking. And all of those goals or the things that you have set up will look possible because you'll actually have the time and the mindset to make those goals possible. So I want to say that if you're right here and you're trying to make that shift, it is going to be hard. I am not going to say it's going to be easy, but I know that you can do it and that you will have huge transformations and breakthroughs during that time. Now, some of the things I do suggest is that you start building a group or a support system, and I'll speak about this a little bit later on what a tribe, a community and a team really are. As I speak more about our full time entrepreneur, because this is what they're creating, but I want to say that it is really important that you start building a tribe.   Because if you have like minded individuals surrounding you, supporting you, maybe doing a mastermind with you that can help you understand that this phase is possible and this transformation is possible. Then you're going to be able to do it with their help. Do not keep trying to do this alone. I know when we have other jobs or other incomes coming in, sort of distracted by that. So we don't look out for other people to support us, but it is extremely important to have that group. Once you hit this next phase, which is a full time solopreneur. And like I said, when you're here, I know you know who you want to serve. You know what you want to offer. Maybe you've even gotten a program together. You're starting to get into the flow of things and you're speaking to your audience and your clients, and you're really starting to get out there.   And that's when you become a full time solopreneur. But in this phase, no matter what, I'm still calling you a solo preneur. Because even though you're figuring it out and you're starting to get it, you're still alone. You're still doing all of this alone. And I think, again, it is so important to understand that if you do not have some sort of backing some sort of people, because unfortunately a lot of times, unless the people in your lives are entrepreneurs, they may support you, but they don't know how to support you because they don't understand what you're going through to make these changes. To make these shifts into being an entrepreneur is not easy. It is not easy. Believe me, I have done this twice. I am a two time business owner before the age of 30 and ran a very successful business before this. And I spoke about this in my first episode.   So if you didn't listen, my first episode by myself, you didn't listen to it, go listen to it. But I have made the shift multiple times. I walked away from a very good business and I was entrepreneur at the time. And even making that pivot in my business to being a different type of entrepreneur and being a coach was scary, was hard. And I would not have done it if I didn't have my tribe around me. So no matter where you are at in this solopreneur phase, I want to push you to go out there and start meeting other entrepreneurs, other people that are going to understand what you were going through, because it's not going to be easy. There are going to be a lot of things that are confusing. You're going to be learning a lot. You're going to be trying to understand a lot.   And if you don't have people to talk to about it, you don't have people that get it, have been there, have done that such as myself. Then it's going to be really hard to get through it. We all need it. I'm sure. Again, if you follow some of the big coaches, they all have masterminds and groups that they were a part of where they're consistently with people that support them and people they're constantly learning from. So this is the same for no matter what phase you are in your business. And like I said, I believe you can do it. I know it's scary. So whether you have already dropped that nine to five and you had just started getting full time, or you're still trying to walk away from it, I promise you, you're going to have such a shift and it's going to be one of the best decisions you made.   If you truly know that entrepreneurship and following this passion and you have a true goal in mind, then I think it's completely worth it. And you can do it, but you do need some people there by your side to support you. Like they said, having, I have a husband, I have friends, I have a supportive family, but none of them are entrepreneurs. And although they support me all day every day and they believe in me, they don't understand some of the hardships that I go through. And they're not the ones that I can sometimes talk about I can vent to, but they don't always have this response that I need to hear in order for me to keep going. Because sometimes I just need someone to tell me, you can do it, Kamille. You've already gotten this far, look what you've done. This, you know, this is something that we all know is hard and I'm going through the same thing. I just launched something and no one signed up or whatever they've gone through these processes. So there are people that I can talk to.   Now, I'm going to switch gears just a little bit, and I'm going to go into my full time entrepreneur and any of you that ever need help that are in those early stages. And you're just making that switch into being that solopreneur. I want to tell you as a solopreneur, it's called a solopreneur for a reason because you're trying to do it all on your own. And it doesn't have to be that way. Where now, when we talk about our full time entrepreneur, our person that is actually in their business, they have been doing it for awhile. They are now starting to make sales, have consistent offers, doing ads, doing different things in their business. They are at a different point than our beginning stage entrepreneurs. And of course, you'll get there. If you keep following everything that you need to follow. And again, I think it's really important to understand where you're at in order to get to this point, but I'm going to talk to these people because I think that this helps out our solopreneurs understand that it's not just about, you know, selling the big program or getting clientele.   It's also about understanding that there's a transformation from going from a solopreneur to an entrepreneur and further. So in the entrepreneur phase, you are, if you're full time building a few different things and you should be building these few different things, and I'm gonna explain the difference between these few things. You're either building a team, community, and a tribe. Now I want to explain the difference. I just kind of explained what a tribe was, was it's those people that are supporting you, that you can go to, that you can have maybe some free masterminds with you can contact when something is not fitting right or not meshing right in your business. And you're trying to understand it all a little bit better than you have your tribe and a tribe again. So important. I know a lot of people just don't get it. I've seen so many people reach out to others or meet people at events, well we're not meeting people at events right now.   Right. But you know, in the past and they connect with them on social media and then they never do anything with that afterwards. But I'm talking about these are the people that you get to go to and say, Hey, I'm thinking about doing a giveaway, or I think I'm about doing a webinar. I'm thinking about doing a conference or I'm thinking about doing a summit and they are running to your side saying, Hey, yes, that's amazing. I want to be a part of that. How do I get in, what do I do? And for me, I just held a summit in June, which had 10 speakers, 11, including myself, I am hosting this same summit, but on another level and even crazier and greater, in November and all of those people and more were gung ho to be a part of this and work with me and help me create this amazing summit.   And I am so excited. It is called the Abundant Entrepreneur Summit. If you've not heard about it we will be doing, it's called TAES for short, TAES 2.0 in November. It's going to be absolutely crazy and amazing. And I'm so excited for it. We're bringing in more speakers, more information, more workshops, just more connection. It's going to be amazing. But that is what I'm talking about is that when I decided to do my first summit, I had people that I could reach out and within an hour were telling me, what do you need? How can I be a part of it? When is it, let me know. I'm there. That is your tribe. That is the people that truly back you. That is the people that are there for you. That is the people that want to grow with you are above you or a little bit below you. And they want to grow with you no matter what. And they want to help you grow and you help them grow. That is your tribe. I think there's a difference when people think they have a tribe and it's just someone that they talk to every here and there, that is not your tribe member. That is not the person that's coming to grow with you. Next, we have your community. Now, a lot of people go well, what's the difference? Your tribe and your community are the same thing. And I want to say, no.   Your community is your group of people that are going to buy from you. Your tribe are the people that you kind of work with. They're the tribe that you do things with. This is the group that is going to buy from you or interest in you or validate what you're doing. And they are always there every time you're offering something, putting something out. They're you're raving fans, they're your referrals, they're your potential clients. They're your clients. These are the people that are in your community. So let's just say you have an audience of a thousand on your Instagram and you have 500 people that are continually. Every time you're posting. Every time you're doing something, they are validating it. They're always on there going, Oh my gosh, this is another great video. Oh my gosh, like I just learned so much. They're showing up to your webinars. They're showing up to your things and maybe they haven't purchased from you yet, but they're paying attention.   They see, they hear you. And they know every time you put out something it's valuable. And that is your community. That is the group of people that you are trying to build. And I think that this here, the community part is one of the hardest parts of a full time entrepreneur that has not gotten into that phase of having a full team, a full community. And, and they don't have that full tribe. Maybe they have the tribe. Maybe they're starting to build those team members, but they haven't gotten a full community. And I mean, these are the people that are constantly purchasing from you. They're constantly buying from you. So at certain phases, as a full time entrepreneur, we are doing well, we are growing. We are building, but there is a cap to that unless we learn how to build a community behind us.   That means that is really, even if you want to say babying that those relationships, but if you have previous clients that you are not talking to anymore, you don't pay attention to. You don't send messages to you. Don't check in on. Then you're losing that community. I promise you that if you are sending out welcome packets to people, when they first sign up with you, even when they're done with their program with you, you're constantly checking in. Maybe you give them a couple extra months of group training or freebies to keep them going. Something that keeps that person saying, wow, I didn't just pay for three months with this person. She really cares about everything that I do in my business. She really cares if I grow, if I do well, if I keep going, even when we're done. And I think that that is so important to make sure that you have that community.   Because without that, there will be a cap on the amount of sales that you make. You also have to go out there and start building your community. You can't just sit around and expect them to come to you. Whether it's via social media, whether it's via ad, whether it's via webinars, you have to be making those steps and you have to be doing them in a very consistent manner. And you have to do them properly in order to keep building that community. You need to be willing to get on Facebook pages and reaching out and asking questions and doing market research. You need to be willing to do webinars once a week or once a month. And depending on where you're at as a full time entrepreneur, in order to keep bringing people in, you need to be speaking on other people's platforms so that you can get your face in front of new people that might want to be a part of that community.   So this is way different than a tribe, as you can see. And then there's that team, your team is also really important, especially now that you may be a full time entrepreneur and you're starting to launch and you're getting organized and you're being efficient. And now, like I said, you're starting to even get some delivery systems in place, but there's a lot to being an entrepreneur. And I ensure that if you've been doing this for a little bit, you know, we know how crazy there is and how many steps there are. And you have to be willing to build that team. And the team is two different versions. I want to say that there's two parts to your team. Your team could be maybe a group approach group coaching program that you're in, or it could be your coach. So it might be people that you actually pay for like, as in to get their expertise to grow as in they're part of your team, or they might be people that you pay to do the work, a VA, an OBM, a website designer, a copywriter, any of those things that you need that you're not good at. And so I think it's really important to understand that if you don't have these three aspects in your business, then you will be stuck in a certain phase of being an entrepreneur for a long time. And it, like I said, if you go to my social media, you can see that there is nine different phases. I am talking about phases five around five right now, maybe six, this goes to nine. There are so many different phases that we go through. This is the original ones I talked about in the solopreneur. That wasn't even one. We have our people that were dabbling. They're the seekers, they're the beginning people. And then we have our true entrepreneur and it leads from owner to investor, to entrepreneur, which that is completely different when you're in an investing phase. When you're hiring a second level of leadership, when you are now moving on to maybe a different aspect of your business, while you trust, and you have a team underneath you, that's leading and growing the other part of your business that you originally started, there are many phases, and that is obviously the higher phase of being an entrepreneur.   But I think understanding that in order to start getting there, you have to have team members, especially ones that you can trust, because when you want to start building that second group of leadership or trusting that you can leave it up to your team to take care of certain parts of your business, while you focus on the other parts, maybe you're amazing at the sales and the bringing in the clientele. But for me, I'm horrible at technology. So I hire out a lot. I have an amazing VA. I have an amazing podcast editor. I have, I'm growing my team. I have a coach. I invested in my own coach. Who's taking, who's teaching me the parts of my business that I need to grow and I need to be better at. And I have people that are, and she's helping me build my website, which again, I'm not great at those things, but I am good at communicating and connecting and bringing people in.   I'm good at building these communities and these tribes and these teams. I just need the help with the other things in my business that I don't want to focus on. I'm good at sales calls. I like bringing people in. I like to talk to people that is something that I'm good at. So I want to focus on those things. I want to focus on the lead generation. I don't want to be focusing on creating my website for, you know, five years, cause I'm really bad at that. And it will take me absolutely forever to make something like that. So it is really important at this phase in your business. And I understand if you're in that solopreneur phase, it's going to take you a little longer to get to this point because it, you know, you might not have the income yet obviously to hire out, but it is important to start realizing that if you aren't good at certain parts of your business, then you might want to look into other things that are more important to work on and really plan that out.   So again, for me, I was not very good at website design. I am not good at websites. It's not one of my fortes. And so I decided to make a very simple website and leave that as is, and really focus on building the things like my social media and my webinars, because those are things that I'm very good at. I like to speak. I like to talk to people. I like to interact with people. So those are the areas that I am good at. And I've obviously done a decent job building both of those things and doing well through both of those things. And now, since I have focused on the things that I'm good at, I am now being able to hire people to do the things that I'm not good at. And during that solopreneur phase, those are the things that sometimes you have to decide.   I know we tried to do it all. And if you listened to my first episode alone, I talk about this podcast and how much I have been wanting to do this podcast. And I've been wanting to do this podcast for absolutely ever. It is something that I really wanted to get out there. But again, the editing process, the things like that, aren't just something I'm not very good at. And so I just couldn't get to that point up until recently because I needed to hire that out. I did not have the time I wanted to keep working on building my client base my potential clients, my things that I'm good at. And I didn't have the time to do that. I've had over 30 episodes backlog for a really long time. I've been doing interviews on my Instagram for forever. Like I said, I have a huge groups of people that are in my tribe that I speak to all the time.   I'm going to be recording another episode in just a few minutes here. And it's something that I've had, but unless I could actually delegate it out, then I wasn't able to do this process and take care of the podcast. Now that I am at that point in my business. And I'm able to delegate that and have someone do that for me, I have now been able to get this podcast out. So I know that we talked about a ton today, guys, and I'm really, really excited to see where some of you guys are at. Like I said, go to my social media, go reach out to me. If you're still trying to figure out maybe what phase you are in. I dropped in each of these things. I've dropped questions. There's so many things that can help you understand where you're at and what phase and how to get to the next thing.   I will be doing a webinar shortly on some of these on how to truly get to the next step in your business. But I want you to remember that building a team, having a tribe, having a community are some of the most important aspects. And I think that they get overlooked because people don't really understand what each of those things are, but a tribe, no matter what phase you are at. And if you know me, I am all about tribe. I'm all about collaboration. I'm all about community. And if you are in the beginning stages, the middle stages, you are far along, no matter what, you need people that are around you, that support you want to grow with. You have been where you're at or can teach you and mentor you on something. This is something that you really want in your business and what you really need to have in your business.   No matter what I promise you. I came from a business that I walked away extremely, and again, I had told my whole story in the first episode, but I came out extremely lonely. I felt like I really just didn't walk away with any friends in that business. And that's because I went about that business, the wrong way I went about it in a competitive nature. I lost my passion for it. I was working really hard to only build my clientele rather than take care of the clientele that I had. And although it was a successful business, I walked away extremely alone. And that was why I walked into my next business and my business coaching with the goal in mind that I was going to change that. And two weeks after I let go of my first business, I went to a week after my wedding, to which everyone thought was absolutely crazy.   I went to a women's event and it changed everything for me. And I met so many women that made me realize that I was capable and I could do this. And though there has been lots of bumps in the road, and there has been lots of ups and downs. I am here now to you guys and saying it is possible. And I want you guys to know that you can do this no matter what phase you are at, no matter if you're feeling stuck, no matter if you're feeling maybe lost or unsure, or you're having negative thoughts about where you're at, and you're worried that you're going to have to go back to your nine to five, or you're never going to quit your nine to five or whatever it is. I want you to know that it is possible. And there are other people just like me out there that are willing to support you and help you through this process. So thanks again, you guys for listening. And I am so excited to hear from you guys and know where you're at, because I think it's so important. And I know that each and every one of you can do this and I believe in you. So get at it, figure out what phase you are in and I'm ready to see all of you grow. Thanks again, guys.   Thank you guys so much for listening to the Abundant Entrepreneur Podcast. I am so happy you tuned in today. You can take a moment to share this episode with someone that needs to hear it. That would be amazing. Also, if you could head over to iTunes and give me an honest review, that will help me in making this podcast even better for those on their entrepreneurial journey. I want a completely honest review from everything you like to what you want to hear more, because that will only help me make this podcast even better. Again, thank you for tuning in and I'll see you next week.

Welcome to the fourth and final episode of The Billionaire Code presentation. If you are just catching this episode and haven't heard parts 1-3, make sure to go back and listen. In this finale, I wrap up the conversation on The Billionaire Code and open up the dialogue for questions. Tune in as the attendees in this presentation ask me questions that you are most likely are wondering too. Things like - How do you continue moving along the code if you're stuck at a certain level? What systems, processes, and structures are necessary to grow? And many more…listen in and learn through this Q/A how to create an adaptable business, one that will grow with you, and will survive. Resources mentioned: https://billionairecode.com https://billionairecode.com/apply-now

Listen in for the third part of the presentation on The Billionaire Code. As a refresher, The Billionaire Code is a matrix of 9 levels that every entrepreneur goes through to get from start-up to $100 million and beyond. In this episode, I reveal the remaining levels that we left off on in part two. As I mention in the episode, no matter what level you are at, whatever gets you there will crush you moving forward. Aside from revealing the remaining levels of the matrix, I go into a conversation about what I call the entrepreneur's dilemma. Which is - we know we need far more help, protection, and support that the average person to get where we want. But, any request for help makes us feel vulnerable and exposed. Tune in to learn how you can overcome this, learn to level up, and continue climbing The Billionaire Code. If you missed them, make sure to go back and listen to parts one and two now! Resources mentioned: https://billionairecode.com/apply-now

Tune in for the second part of The Billionaire Code presentation. In this episode, I reveal the first five of the nine levels that make up the matrix to get from $0 - $100 million and beyond. In part two, I share with you the names of these first five levels and what each entails. We'll get into their annual revenue, the number of businesses in the US at that level, how much time you should be putting into your business, fall back questions, and what you need to ascend to the next stage. That way, you can pinpoint exactly where you are and what it's going to take you to move forward. If you missed it, make sure to go back and listen to part 1 now! Resources mentioned: https://billionairecode.com/apply-now

In the next few episodes, we're going to dive into The Billionaire Code. If you aren't familiar with The Billionaire Code, it's a matrix of 9 levels that every entrepreneur goes through from start-up to 100 million and beyond. Tune in as we jump into the introduction of it, together. When you're running a business, one of the hardest things is determining where you should be focused on in the present moment to continue moving forward. It's challenging to know what exactly you should be doing and when. That's why The Billionaire Code was created, to help entrepreneurs, just like you gain clarity and focus so you can continue growing your business. Listen in to the next few episodes to learn where you land on The Billionaire Code and what you should be focused on right now to keep moving your business ahead. Resources mentioned: https://billionairecode.com/apply-now

If your ego is protecting you from success, you need to help it get out of the way. So many entrepreneurs get stuck in a place of opportunity. Don't stay in this place. Get your ego out of the way, commit to what you are going to do, go after it with everything you have, and you will move forward fast. Tune in for a conversation over the Billionaire Code, the 9 levels every entrepreneur goes through from startup to 100 million and beyond. In this podcast, we focus heavily on the beginning stage, the Seeker. Many entrepreneurs at this stage are stuck and don't even realize it. They have been in a place of opportunity-seeking and looking at options for a long time. Listen in as I share how to drive forward fast, change things, and actually start building the outcomes you want. Resources mentioned: Freemomentumbook.com

We just had the close of our second full year in business. The last six months have been exceptional for us. Our company has been growing like crazy. One of the major things we've focused on is planning. I always say that if you don't have a plan, you're going to be the biggest bottleneck. We've used our strategic planning process to coach 100's of millions of dollars in growth with our clients. Another thing we've really cracked down on is documentation of key processes and simplifying everything we possibly can to scale. To put things into context, in September of last year, we pulled all of our paid marketing so I could get out of sales and delivery. As a result, we grew our team to 15 people and had our most profitable year yet. We also launched our newest product, Billionaire Code Foundation. We started the Foundation with a small beta group. Our goal was 25 sales, and we ended at 32, with NO paid marketing. In the past few months, we also dealt with some serious health issues with my wife, Cadey. With my wife out of commission and me working at 30% productivity, our business still grew thanks to our incredible team. I can't stress this enough...having the right team is everything. We're currently at a $3 million run rate and on our way to the $3 - $10 million growth phase on the Billionaire Code. Stepping into this leader phase and delegating success has led us to have an amazing team culture. But the biggest and most exciting thing that has happened in the last two years is our client success stories. So many of our clients are exploding and hitting new milestones. Tune into the show for a full overview of what the past 24 months in business have looked like for us!

INSTAGRAM COPY: WIN ALL DAY PODCAST - Episode 70 baby! . The latest WIN ALL DAY episode is live baby! And it is straight  . The Creator of "The Billionaire Code”, himself! The Founder and CEO of The Charfen Institute and The Momentum Podcast!! @AlexCharfen . Alex is a true Entrepreneur that started his first company as a teannager. He has now built and sold companies and is on a mission to serve entrepreneurs. Charfen and his team help visionary entrepreneurs who can't turn it off.  They help them by giving them the tools they need to change the world. That way, they can work in their strengths, and build world-changing empires.  . We connected at at @clickfunnels event at a critical moment in my own life and now Alex has become a mentor and a friend. . Alex is THE BEST at what he does and you will learn more about that in this episode BUT the thing I love most about him is his heart for people. He genuinely wants to help and see the Entrepreneur WIN and he practices what he preaches as an Entrepreneur. . Here are just a few of the life changing things you will discover in this episode with the one and only, Alex Charfen.   1️⃣ COMPASSION AND EMPATHY - What it means to see the world from other people's perspectives and how you can grow an amazing business by convincing amazing people to go with you. . 2️⃣ VULNERABILITY - Alex discusses how one of the hardest things for an Entrepreneur is to ask for help and be real about what we need help with in business and how asking for help in his personal life changed everything for him. . 3️⃣ MOMENTUM - Every Entrepreneur lives for the state of momentum, moving forward and to make things happen. You will discover how to evolve humanity, create and change the world. . 4️⃣ BUILD A TEAM - How to build a team. Alex shares how he was scared to lead a team early in his career and how it felt like a prize fight. Now he shares why hiding nothing from your team could be the key ingredient in creating a winning team. . 5️⃣ LOWER THE PRESSURE AND NOISE IN YOUR LIFE - Alex shares how he asked for help and got trauma therapy, EMDR. You will discover how to lower the noise in your life so everything can get easier and you will get into momentum.   6. CLIENT CENTRIC MISSION - This one takeaway could be the difference in your business. His system to bring clarity to who you are and what you do. You will even hear His company's Client Centric Mission. . And that's just a few of the amazing wisdom bombs that Alex dropped during this episode. . If you want to WIN in business and in LIFE this episode is for you! . Get Alex FREE book so that you can get into MOMENTUM... . www.FREEMOMENTUMBOOK.com . Who loves ya?! I do! #winallday #coachjc #motivation #Entrepreneur #business #charfen #billionairecode  

In this episode, John and Chris will seek to answer a question about the five core functions of a business. When they were starting out with their business, they didn’t know what those core functions were. Chris didn’t even pretend to know what they were while John would either lie that he knew them or make them up. That was until they heard about Alex Charfen’s Billionaire Code from some of their coaches, and the five core functions of a business just so happened to be one of the core teachings of the code.The five core functions include lead generation, lead nurturing, lead conversion, delivery/fulfillment, and resell/upsell or retention. For a yoga entrepreneur to successfully run their business consistently, they have to analyze the business based on the five functions by creating a scorecard of each function, and then focusing their future efforts more on the functions that they are failing in the most while still ensuring that they keep working on the rest of the functions, because a failure in any of them leads to the overall failure of a business.John and Chris will talk about how they learned to implement the framework of the five core functions and advise us on how to efficiently implement them in our yoga businesses. Stay tuned and enjoy.Key Points Discussed:The systems and processes for a business that helps you scale it and creates free time for you (00:48)Looking at our businesses through the framework of the five core functions and how that can change everything for the better (01:42)If one of those is not working, your business is not working (02:58)The importance of leading in the decision making process (05:19)How to do your lead generation, nurturing, and conversation (07:29)Caring about students getting the quality of experience that they're looking for (11:06)It’s all about balancing five swords on their tips (13:24)Additional Resources:The Billionaire Code--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.--Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.

Join our 21 Day Mindset Reset Challenge (and get some amazing Black Friday specials including special coaching with my mentors, copies of my upcoming book, discounts and entry to a $10K prize!) : 21dayMindsetReset.comGrab the Free Workbook - 5 Step Power PlanOrder My New Book - Million Dollar StoryDownload Gratitude Journal App - thegratitudeapp.comJoin Our Facebook Group - The Gratitude TribeFreebie - My Secret Gratitude KitInstagram - @heycarlawhiteFacebook - @heycarlawhiteWebsite - carlawhite.orgCarla White is the first woman to launch an iPhone app (top of the charts for 10+ years), high level success coach and a self-proclaimed happiness cattle prod who’s helped countless people transform their personal and professional lives via her apps, public speaking, newsletters, seminars and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC, NYTimes and countless other publications, and continues to grow in popularity around the globe. She shares everything she knows about producing successful apps in her best seller “Idea to iPhone” (2013). Due to popular demand, she now offers direct coaching to powerful thought leaders who want to make an impact and a legacy.Thanks for listening!It means so much to us that you listened to Radical Shift! If you would like to continue the conversation with us, head on over to carlawhite.org and let’s connect on social. With this podcast, we are building a community of passionate thought leaders that we hope to inspire to create big impact and big income. If you know somebody who would benefit from this message, or would be an awesome addition to our community, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe on the podcast app on your mobile device.Leave us a reviewPlease give us your feedback to make this podcast even better. Ratings and reviews from our listeners not only help us improve, but also help others find us in their podcast app. If you have a minute, an honest review on iTunes goes a long way! Thank You!!

Welcome to the fourth and final episode of The Billionaire Code presentation. If you are just catching this episode and haven’t heard parts 1-3, make sure to go back and listen. In this finale, I wrap up the conversation on The Billionaire Code and open up the dialogue for questions.    Tune in as the attendees in this presentation ask me questions that you are most likely are wondering too. Things like - How do you continue moving along the code if you’re stuck at a certain level? What systems, processes, and structures are necessary to grow? And many more…listen in and learn through this Q/A how to create an adaptable business, one that will grow with you, and will survive.     Resources mentioned:   https://billionairecode.com  https://billionairecode.com/apply-now   When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Join Momentum Masterclass. In this course, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 4. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

Listen in for the third part of the presentation on The Billionaire Code. As a refresher, The Billionaire Code is a matrix of 9 levels that every entrepreneur goes through to get from start-up to $100 million and beyond. In this episode, I reveal the remaining levels that we left off on in part two.     As I mention in the episode, no matter what level you are at, whatever gets you there will crush you moving forward. Aside from revealing the remaining levels of the matrix, I go into a conversation about what I call the entrepreneur's dilemma. Which is - we know we need far more help, protection, and support that the average person to get where we want. But, any request for help makes us feel vulnerable and exposed. Tune in to learn how you can overcome this, learn to level up, and continue climbing The Billionaire Code.    If you missed them, make sure to go back and listen to parts one and two now!    Resources mentioned: https://billionairecode.com/apply-now   When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Join Momentum Masterclass. In this course, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 4. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

Tune in for the second part of The Billionaire Code presentation. In this episode, I reveal the first five of the nine levels that make up the matrix to get from $0 - $100 million and beyond.    In part two, I share with you the names of these first five levels and what each entails. We’ll get into their annual revenue, the number of businesses in the US at that level, how much time you should be putting into your business, fall back questions, and what you need to ascend to the next stage. That way, you can pinpoint exactly where you are and what it’s going to take you to move forward.    If you missed it, make sure to go back and listen to part 1 now!     Resources mentioned: https://billionairecode.com/apply-now     When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Join Momentum Masterclass. In this course, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 4. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

In the next few episodes, we’re going to dive into The Billionaire Code. If you aren’t familiar with The Billionaire Code, it’s a matrix of 9 levels that every entrepreneur goes through from start-up to 100 million and beyond. Tune in as we jump into the introduction of it, together.    When you’re running a business, one of the hardest things is determining where you should be focused on in the present moment to continue moving forward. It’s challenging to know what exactly you should be doing and when. That’s why The Billionaire Code was created, to help entrepreneurs, just like you gain clarity and focus so you can continue growing your business. Listen in to the next few episodes to learn where you land on The Billionaire Code and what you should be focused on right now to keep moving your business ahead.      Resources mentioned: https://billionairecode.com/apply-now    When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Join Momentum Masterclass. In this course, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 4. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

If your ego is protecting you from success, you need to help it get out of the way. So many entrepreneurs get stuck in a place of opportunity. Don’t stay in this place. Get your ego out of the way, commit to what you are going to do, go after it with everything you have, and you will move forward fast.    Tune in for a conversation over the Billionaire Code, the 9 levels every entrepreneur goes through from startup to 100 million and beyond. In this podcast, we focus heavily on the beginning stage, the Seeker. Many entrepreneurs at this stage are stuck and don’t even realize it. They have been in a place of opportunity-seeking and looking at options for a long time. Listen in as I share how to drive forward fast, change things, and actually start building the outcomes you want.    Resources mentioned:  Freemomentumbook.com   When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Join Momentum Masterclass. In this course, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Join our Billionaire Code Facebook Group. Come hang out in our Facebook group of over 2,000+ members where we regularly share about team building and company growth. 4. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 5. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

This is a first for the Momentum Podcast...Recently I recorded an interview with one of my clients, Sterling Griffin, on his podcast, LifeChanger. It was SO good that I had to share it with you guys too. I thought it would be interesting for you to hear me on the other side of an interview, answering questions. I hope you enjoy it!    To give you a sneak peek, in this episode we go over:   -The Entrepreneur Personality Type (EPT) -Sterling’s growth in our coaching program  -How to surround yourself with the right tribe -Eliminating pressure and noise in your life  -The Billionaire Code    Resources mentioned: Billionairecode.com   When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Watch our free presentation on Momentum Masterclass. In this free training, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Join our Billionaire Code Facebook Group. Come hang out in our Facebook group of over 2,000+ members where we regularly share about team building and company growth. 4. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 5. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

We just had the close of our second full year in business. The last six months have been exceptional for us. Our company has been growing like crazy. One of the major things we’ve focused on is planning. I always say that if you don’t have a plan, you’re going to be the biggest bottleneck. We’ve used our strategic planning process to coach 100’s of millions of dollars in growth with our clients. Another thing we’ve really cracked down on is documentation of key processes and simplifying everything we possibly can to scale.    To put things into context, in September of last year, we pulled all of our paid marketing so I could get out of sales and delivery. As a result, we grew our team to 15 people and had our most profitable year yet. We also launched our newest product, Billionaire Code Foundation. We started the Foundation with a small beta group. Our goal was 25 sales, and we ended at 32, with NO paid marketing. In the past few months, we also dealt with some serious health issues with my wife, Cadey. With my wife out of commission and me working at 30% productivity, our business still grew thanks to our incredible team. I can’t stress this enough...having the right team is everything.    We’re currently at a $3 million run rate and on our way to the $3 - $10 million growth phase on the Billionaire Code. Stepping into this leader phase and delegating success has led us to have an amazing team culture. But the biggest and most exciting thing that has happened in the last two years is our client success stories. So many of our clients are exploding and hitting new milestones. Tune into the show for a full overview of what the past 24 months in business have looked like for us!   When you’re ready, here are a few ways my team and I can help scale your business: 1. Grab a free copy of my book: The Entrepreneurial Personality Type. This book will show you why, as an entrepreneur, there is nothing wrong with you, and how you’re not alone. We are the few who dare to dream of a better future and go into the world, insisting it become a reality. 2. Watch our free presentation on Momentum Masterclass. In this free training, you’ll learn how to eliminate pressure and noise, how planning systems play a massive role in your success, and the keystone habits every entrepreneur needs to develop. 3. Join our Billionaire Code Facebook Group. Come hang out in our Facebook group of over 2,000+ members where we regularly share about team building and company growth. 4. Subscribe to the Momentum Podcast. The Momentum Podcast will walk you through the importance of building a team, scaling companies, and ultimately, making your greatest contribution to the world. 5. Join one of our programs and work with me and my team. If you’d like to work directly with me and my team, to take you from where you are today to a place where there are consistent growth and scale, head on over to billionairecode.com and we’ll send over some details to get you started.

Alex Charfen is one of the very select few coaches I continually plug into...    I have wanted to get this individual on here for quite some time, and Alex Charfen has been one of the reasons why my stuff is blowing up so much.    I have learned that I need to listen to less people, and I'm very, very picky on those that I choose to dive deeply with…   So for marketing and sales, I've really dove deep with Russell, (obviously) and you all know that.    For systems and business systems, I've dove very deeply with Alex Charfen... he's the other coach that I pay a lot to and listen to as well.    ...and I have other various ones that are very carefully selected... and I don't listen to ANYBODY else!    I'm extremely careful about the content that I consume - so that I can spend most of my time just moving, rather than gathering MORE information…   ... which I don't think many of us need more of.    So anyway, I'm excited for you guys to understand more of why Alex Charfen, for me, has been so key…   So I asked him to come on the show and to teach a little bit more about the systems that all businesses need, regardless of whatever you're in.    A lot of these are the systems that a brand new entrepreneur needs when they finally get that revenue coming in.    ...and then there are systems that he creates for those who have an existing business and are ready to scale.    Alex answers the questions…     How do you know if you should be scaling or not?        What are the five reasons why most companies fail to scale?     If you guys like this interview, please reach out to him, (he did not need to do this) and say “Thank You!”    At the very end, we have a special little thing for you, and so we're excited!    Boom, what's going on everyone? This is Steve Larsen, welcome back to Sales Funnel Radio - we're really excited to have you guys here.    I'm with one of my good friends, who's become an amazing friend and definitely a mentor... I would call and consider him a brother as well.    I want to introduce everybody to Alex Charfen.   Before I really bring Alex on, I just want you all to understand, Alex Charfen was one of the guys that helped me understand why I am who I am... and that, it’s okay… and helped me lean into that.    I talk to you a lot about leaning into your obstacles, leaning into those things that have been crappy in your life…    … because they end up becoming your superpower.    You all know my story of going to the first Funnel Hacking Live, Alex Charfen was one of the first speakers, and I took so many notes…    I ran back home, I showed my wife and she goes "That's why you act the way you do?" And I was like "YES, it's because of this guy!”    He had a crazy deep gravelly voice and I loved it. He was the man!" ...and I'm so excited to bring him on the show here:   Guys, please welcome Alex Charfen, “How you doing, man?”   ALEX: Steve, it is so good to be here with you, man. Thank you, and I echo your sentiments completely, and I consider you a brother as well, man.   STEVE: Oh thank you so much, thank you so much.    You know it was like two weeks ago;  me and my wife were chatting about your material and going on through it, and she goes "Oh yeah, I have to remember this is how your brain kind of works."    I was like, "Really naturally, yeah! You should really know that" so we'll go back through your stuff.   You know, I've got that Capitalist Pig shirt that I wear all the time, but I really want one that just says, "Charfen will explain," or something like that, you know what I mean?    That should be the next shirt…   So much of what I do in this world just is NOT explainable without you.   ALEX: Yeah, it's unique, you know, Stephen…    I think when you characterize it that way, so much of what you do is different than what anybody in the world would ever expect... and that's what I've found from the day I met you.    I think I walked up to you and said something like:    "Hey man, I think we should talk. You're a really unique entrepreneur and I don't think you understand just how unique."   STEVE: I remember you said that.   ALEX: Or something like that.   STEVE: Yeah I remember, and I felt like, you know in the Matrix when he's talking to that lady with the spoon bend... I felt like I was talking to her, and I was like:    "What does he see in me? What are you looking at?" You know, and "Please dissect me!"    So anyway, I really am pumped for you to be here and just massive incredible love.    You have to understand, your name; it's NOT just a noun, it’s a verb in my vocabulary.    People are like "How did you do that?” "I just Charfenized it, baby!"    I say ‘Charfenation’ all the time.    I was hanging out with the other ‘Charfenites.’    I'm going over the ‘Charfenation.’    "How did you do that?" “Oh, I ‘Charfenized’ it, baby!”   Anyways, you're very much a verb in my vocabulary, and with my family... so it's really quite an honor to have you on, it really is.   ALEX: Thank you Stephen, it's an honor to be here man, this is awesome.   STEVE: This is really cool. Well hey, I wanna just start right out and just, I wanted to ask…    My audience has heard a lot about you. I've talked about you a lot because there’s so much that ‘veI learned.   Just recently, I was going through some of my old notes, from two years ago, from one of your events, and I was like "Gosh, you're so right, this is so cool!"    It really has created additional leverage for what I'm trying to do.   It works, it's real, and I want everyone to listen to this and listen to what Alex has to say here.   Understand that *this* is how I've been doing what I’m doing.   I learned marketing and a lot of sales from Russell... but how to have a life, systemize, and make my business an asset from Alex Charfen.    So, anyway, could you just tell us how you got into this? 'Cause I know you weren't always…   I mean I call  it entrepreneurial optimization, I mean it's really what you do - it's not just the systems, but like:    I'm wearing glasses now   I'm drinking more water than I ever have in my life    I'm doing all sorts of stuff I never would do, because of you    How did you get into this?   ALEX: - You know Stephen, I think if the question is, "How did I become an entrepreneur?”    I didn't find entrepreneurship, it found me.    This was really the only thing I ever felt comfortable doing in my life.    Ever since I was a little kid, I was always the kid that was different than everybody else, crazy socially awkward, like what you see today…    I don't try to be socially awkward, it's just natural.    I was always different than the other kids   I didn't really get along   I had trouble in school   All the systems in the world told me I was broken.    … and then, when I was eight years old, my family went through kind of a financial downturn; my father lost a company.    He didn't go bankrupt, but he went really close, and to make money for the family we were selling stuff in a swap meet on the weekends.    I remember going to the swap meet for the first time and standing behind a folding card table, and a woman walked up, and I sold her a pen that had an LCD clock in it…    (Like that was big time for 1981 or whatever or '78 or '79, or whatever it was).   Stephen I can remember thinking at that moment, "Holy crap, I'm good at this. This is something I'm NOT terrible at."    … because up until that point, I really hadn't found anything where it was like, "Hey, that was good."  It was always’ "Almost got it, kid. You don't suck as bad as you did yesterday."    I was the kid who consistently got *MOST IMPROVED* all the time, 'cause it's the award you give to ‘the kid who sucked the worst!’   And when that woman walked up, it was like "Hey, this is something I can do over and over again."    And the more that I worked with my Dad, and the more that I experienced business, I loved it.   The world is so random, but when you get into the world of business there are rules.   …. there's an outcome.    People are in it together, and you actually have to work together to accomplish and achieve.   …  if everybody cares about the outcome, it'll happen.    And so *this* is where I feel comfortable.    You know, it's funny, when I was a kid I used to create businesses, create business plans,  write out time cards and all this other stuff, and as an adult, I thought that was like ‘the weirdest thing.’    I would reflect back and think like, "Man, I was such a weird kid."    Now, that's exactly what my daughters do.    My daughter this morning was at the kitchen table for three hours writing out a schematic for a water park she wants to build one day.   STEVE: Wow!   ALEX: And you are who you are, and I think, from the very beginning, this is who I've been.   STEVE: That's amazing, and when did you decide to make a business around this and go actually help other entrepreneurs, like myself, who need these systems?   ALEX: Well, the business that I have today, we started…    So let me give you a little brief history.   So in my twenties, I was a consultant, and you know, a lot of people ask about that.    I did some consulting at a very high level at the Fortune 500 level...    I built a very large business that almost killed me.    And so I can tell the story really good...    I can give you all the highlights and make it sound great:   $250,000,000 company   I've worked with Fuji and TDK and Memorex and Logitech, and all international business.    Or I can tell you the other side of that coin…    I had a $250,000,000 company   I made less than $2,000,000 a year    my margins were razor thin   I had a bleeding ulcer   I was probably over 300 pounds    STEVE: Wow.   ALEX: And so when I got out of that business, I wanted to do something completely different.    So in my early thirties, I got into real estate, and we were taken out by the real estate market in 2007.    Cadey and I introduced our first information product, and that's how we got into this world.   We created a product called the Certified Distressed Property Expert Designation.    In 2007 we were bankrupt, we introduced our product at the end of the year:  In 2008 we did $500,000 in sales   The next year we did $7,000,000   The next year we did $10,000,000   Over the course of the life of that product, we did about $70,000,000    We went from bankruptcy to liquid millionaires in a year.    In 2013, the US Treasury came to our office and did a broadcast with us, where they said that, according to their research…    Our company had pulled forward the foreclosure crisis five to seven years   ….so it was intense.   STEVE: Oh, yeah...   ALEX: Really intense!   And what happened was, right around 2011…    A lot of our clients who were buying our product wanted help growing their business; so I took all of the stuff that I used to use as a consultant; the systems and structure Cadey and I used to run our business, and we started training it.    And so since 2011, we've been training it in classes/ courses.   In 2017, we started the products that we have today. So now we have :   An entry-level coaching program called Billionaire Code Accelerator - for people who are doing over 300k a year   A high-level coaching program called The Billionaire Code Grow and Scale - for people doing over 3,000,000 a year.    STEVE: That's awesome! That's so cool.   ALEX: Yeah it is the most fun I've ever had, Stephen…   It's like every day, I wake up and here's what I get to do:    I get to play in this playground with game-changing entrepreneurs that are starting businesses that are doing things that are just unreal.    ...and our systems, our structures are kind of the backbone for how they're doing things.    So on a daily basis, me and everyone on my team, wake up knowing that we are helping the game-changers change the world, and we recruit people who want to do that…    We recruit for people who are passionate about our mission…   Everyone on my team feels like their life's mission is being fulfilled through being in this business right now.    It's the greatest thing I've ever done.   STEVE: That's incredible, and I can tell everyone else who's listening and watching this now, it's exactly as he says it.    I think I've been to three of your events now, and they have just been life-changing.    I go through and it gives structure to the idea, but then, also, how I behave against the idea. So I can actually go in and breathe; I can live.    I watched my Dad create this awesome company when I was a young boy, but it took him too.   But everyone does that, it's super natural - so you to go in and…    Remove the entrepreneur   Create systems    Create processes and procedures, and people that actually push forward their vision even further.   ... it's incredible.    I know it's not magical, but it feels magical, to me! I'm like "Oh my gosh!"    I've actually had a tab open with your course open for like the last month and I'll just dive into another video, and I'm like "Oh my gosh! Back to the drawing board, that was so good!"    And I go back to it again and again and again... it's just always up, everybody who's listening to me, it's always up.    That's really what's teaching me how to run a company, rather than ‘me’ being the company, and I've loved that.    *Just so powerful*    I wanted to ask you kind of a key question here, and it's a question that I get asked a lot...    People come through my programs, I'll help them make money. They go and make a lot of cash, and it's awesome... but then after that, like what do you do?   What are the first systems that you find that new entrepreneurs with a sizeable amount of cash should actually go create first?    What are those first few moves?   ALEX: You know I think I definitely want to share a couple of systems Stephen, but first, I want to just share a thought process. ..and this is a tough thought process for most entrepreneurs to take on, and it's interesting 'cause I've watched you go through this shift too, right? '   Cause at the beginning, (and I just want everyone to know)...    When I met Stephen Larsen, he was ready to take on the entire world solo!   STEVE: Yeah.   ALEX: Like all alone, right?    And here's the thought process…    After you start making money, the next thing to ask yourself is:    How do I sustain this?    How do I make it real?    How do I make it last a long time?   How do I make it so that I'm not the only driver here?   when you get to the point where the momentum you're creating on your own isn't enough, and believe me, we all get there...    Like I know that if you're watching me, watching Stephen, you're one of those entrepreneurs... and in the back of your mind, you have this crazy voice that has always told you:    You're meant for more   You're gonna do more   You're gonna change the world   You're gonna make a massive impact   ... and if you've always felt that, then there's a shift you have to make in your thinking.    Because here's the issue for people like us; I call it the Entrepreneurs Dilemma.    For people like us…    We need far more help than the average person to reach our full destination, but any request for help or support that we have to make, leaves us feeling vulnerable and exposed.    Stephen, you with me?   STEVE: Yes, yes, yes, yes, 100%!   ALEX: And so here's the shift…   We have to realize that if we're gonna change the world, that is a group activity, and leadership's a contact sport.    So we have to wake up to the fact that when we start to:    Build a team   Create a structure   Pour into the people around us    Invest in those people   Make them important   Build relationships with them   …. we will build the company that we have always wanted.    That's the only way it's ever been done.  The myth of the solopreneur who's changed the world is a myth - it's a joke.   STEVE: So true   ALEX: It's one of the most damaging things out there in the entrepreneurial world today.    Because the fact is…    Show me anyone that looks like they changed the world on their own, and I will show you a massive team behind them.   STEVE: So true!    There's this idea that gets pushed around now, and it's like, “I'm gonna go and be this person that does all this stuff. I'm the gift to the world...”   ...and it's like “Okay….” but you can't do that on your own.    In the last six months, I have begun to experience and feel burn-out.   ALEX: Yeah.   STEVE: I have never in my life experienced that, and it's been hard.  The only way I've been able to create leverage is by listening to what you say and create those teams.   ALEX: Yeah. Well then, Stephen, that's the thing…    Here's the deal I want everybody to understand this:   If you're an entrepreneur, you have a job, and that job is to…    Stay out of burn-out   Lower pressure and noise in your life   Increase the protection and support that you have around you.    Because if you don't work with that equation to constantly lower the noise and increase the support, lower the noise, increase the support…    Here's what ends up happening…     You are in an equation that doesn't work.    … and it's not like anyone can come and argue against me here because this is like gravity.    This is like you know the facts of life, this is like taxes. We're all gonna pay 'em. There's no way to argue against this, you're going to lose.    And so in that situation, as an entrepreneur, you have to be really cautious about doing too much yourself, and about loading yourself up, because here's our instinct…    (You know you have this, I have this, we all have it.)    If there's something to be done, the first thought we have is, “How do I just get it done without telling anyone else,” right? Oh yeah!   STEVE: Yeah   ALEX: And it's like "I'm gonna conquer!"   STEVE: Freedom baby!   ALEX: We forget that humans are tribal animals, man.    We are all terrible at most things. Let's get real…    If you're good at a lot of things then you have a liability because you're not gonna be able to choose what you shouldn't do.    I'm very fortunate, I suck at most everything, and that's like an honest reality.    Anyone on my team will tell you like "Oh man, don't let Alex fill out a form, use the calendar, "send emails. We keep him out of all of our systems."    Seriously my team actually knows when I have a password for a system and they monitor me using it, 'cause I'm so bad at that stuff.    But on that same token, I know what I'm good at.    I'm good at vision    I'm good at where we're gonna go   I'm good at putting the frameworks together    I'm good at assembling a team   … and by doing those things, we can grow a massive organization and have a massive impact.   So for every entrepreneur, the key is to figure out what you're good at and do that to the exception of everything else   ... and it's the hardest thing you'll ever do as an entrepreneur.    Here's why…   The second you start doing that you feel like you're being egotistical. You feel like you're being self-serving.    But here's the fact:    When you drive your business to get easier for you it will grow like crazy.   But driving your business to get easier for you will feel like you're doing the wrong thing.    It happens all the time.   There's a discussion right now on our Facebook group, one of the CEOs in our group made a post, and I'm paraphrasing, but she said something like :   "As I offload and reduce discomfort and get a team around me, I'm feeling less and less significant, am I doing this right?"   And my answer was "Yes! You're absolutely doing this right. That's exactly how it's gonna feel!"    Because we need to attach significance to the total contribution, NOT to your day-to-day activities.   STEVE: Mmmm, that's powerful.    You know it's funny I was It reminds me of …   You know when I first got to ClickFunnels, it was just he and I. There wasn't like a copywriter, a videographer... it was just he and I!    So we did every single role in getting these funnels out, occasionally there was an exception where he'd go "Oh someone's really good at X, Y, and Z,"  but then, by the time I left...   ALEX: - Probably design or something… but everything else was you guys?   STEVE: Yeah, yeah, yeah, right! I knew enough Indesign and Photoshop, I was the one doing it most of the time... and doing first copy rounds, and it like, it was nuts!    But by the time I left, it was funny because he had started implementing these types of things.    I remember watching him during these funnel launches just laying on the floor, bored out of his mind.    I've never seen him like that in my life, and he was almost going to a state of depression. He was like "I'm not needed in my own thing now. Ah no-one needs me anymore."    It's a funny thing to realize, we're just the orchestrators. We don't play all the instruments.   ALEX: We shouldn't, we shouldn't.    And so, you know, back to your question about what systems should an entrepreneur start looking at?   Now, I'm gonna talk high level, and I wanna share...    You and I are really close friends, and I wanna share the most critical content we have for entrepreneurs with your group.   STEVE: I appreciate that.   ALEX: This is what we normally share internally once somebody joins our program…    We share the five things that keep companies from scaling.    The reality is, there are really five things that keep companies that should scale, from scaling.    And here's what I mean ‘companies that should scale…’    You know, if you go talk to most consultants, venture capitalists, investment bankers, accountants, lawyers, whatever, they'll give you this laundry list of why companies don't scale:    They didn't have enough money   They didn't have the right people   They didn't do all of these things   The reality is, if you look at most companies that should scale, there are five clear reasons why they don't…    So let me share them with you, but let me give you this caveat…    Here's what I mean by "should scale..."    If you've got a market    If you're capable of selling   If you could do more    If you know you're leaving money on the table   …. you should be scaling.   If those things aren't there for you right now, go resolve that and then start scaling.  Far too many people try and scale before they actually have all the steps in place.    Then you just build infrastructure that does nothing.   So let me tell you what the five things are...    #1: So number one, first and foremost, absolutely most crucial, is…      Most businesses don't have any type of strategic plan.     So as a result, there's no go-forward strategy, and here's what happens in a business when you don't have a go-forward strategy.    If you don't know where you're going, neither does your team   ... neither does anybody around you   And so you will, by virtue of math, become the biggest bottleneck in the company.    Here's why…    If there's no forward plan where all of us can point at and go get it and help you chase it down, every time we want to know what to do we have to ask you, and we have to go to you... and it's a death of a thousand paper cuts.    You're literally in a place where you're:    Telling people what to do   Checking that it got done   Telling them what to do again.    And if you've ever been in that situation as an entrepreneur, you know that somebody only has to ask you twice before you're ready to flip out and lose it.    Am I right Stephen?   STEVE: Yeah, yeah, usually once.   ALEX: Once, right, right, but by the second time you're like "Are you kidding me?"    And so the way we get past that is we create a clear strategic plan, we share it with our entire team…   ... and if the team knows where they're going, here's what happens.    I want you to understand something about the people coming to work for you.  If you're in a small business, you're hiring entrepreneurs.   I know that there's this saying in the market, "You're either an entrepreneur or you work for one."    I call complete and total BS - don't even bring that crap around me.   STEVE: Yeah!   ALEX:    Every person on my team is an incredibly talented, hyper-motivated, world-changing entrepreneur, they just choose to be part of a team.   And so you're gonna hire entrepreneurs, and the way you keep entrepreneurs absolutely and totally focused and excited, is you show them what they're hunting, you give them the kill.    You say:    Here's our plan   This is what we're doing   This is how you win.    And if you hire the right people, they will walk over hot glass to get to that destination for you.   STEVE: Yeah.   ALEX: But if they don't know where it is, you're gonna demotivate them and completely de-leverage them.    So number one, you have to have a strategic plan.    In my experience, less than 1% of businesses do. Also, less than 1% of businesses ever hit $100,000,000. In fact only 3% ever hit 1,000,000.   STEVE: Jesus. ALEX: So when you look at that, it's not 1% of businesses that hit 100,000,000, 0.01% of businesses ever hit 100,000,000,  and the reason is...    Most businesses don't know where they're going.    And Stephen, by you having the tools to build a strategic plan in your business, hasn't it changed how you approach things?   STEVE: Oh gosh, you guys remember when I tell you those stories of I left my job...    I created 200 grand of revenue really quick but there were no systems   I was the…    Support guy    Fulfillment guy   Sales guy.    I did every role, and I voluntarily, very painfully, had to turn down revenue to go build these structures.    And I want you all to know, it was Alex Charfen's stuff that helped me go in and actually set those systems in place... and so, please understand my affinity for this man and what he does.   About halfway through the year, I was only at like 300 - 400 grand, which is pretty good, but that last huge sprint came in because of the things that Alex Charfen and his team were teaching me.    All those planning things that I use, and all the things that I've just lightly mentioned, they've all come from Alex Charfen, and it helped scale me.   ALEX: That's awesome Stephen... Man, that makes me so proud.   This is so cool! Like there's only one Stephen Larsen in the world, and I told you that the first day I met you…    I'm like, "Dude you are completely and totally unique and I think I can help you build the company you really want."   STEVE: Yeah, you said   ALEX: And for us to be sitting here, and for you to say that, I got chills Stephen, that's so awesome. Thank you, man!   STEVE: Oh man, I'm so jazzed about what we do, but it's because of what you teach I'm like "I can do it... "    The first time I ever saw Stephen at an event, I did not leave the event until I'd cornered him and told him what I needed to tell him... because I knew you were gonna be exactly that type of person.    ...and here's why it's so important to me, Stephen.    I could tell the first time I saw you,  that you were gonna have a massive effect on the world.    But here's what I know about entrepreneurs; you're gonna have the biggest effect on the people closest to you - the people who are most proximal, your team.   And when I see an entrepreneur like you Stephen, I'm like:    "Man, if that guy builds a team he's gonna change hundreds of lives internally in his company. They're gonna change millions of lives externally, and I know those hundreds of people will build your legacy."    And when I see somebody like you, I'm like, “Man! That is the path, let me show you how to do this.”    The fact that it's working, is like, “Ah, it makes me so excited every day.”    This is why I get up out of bed every morning and do what I do.     STEVE: Ah, it's so fun man, feeling's mutual. You walked up, it was from that FHAT event that you were at.   ALEX: Ah ha.   STEVE: And you walked up and said, "There's a huge company in you and I don't think you know it, and I'm gonna help you pull it out of you."    I remember when you said that, I was so scared. I was like, "There's no way that this is real! I know who you are, are you kidding me?"    It freaked me out, and I had to own my own vision for a while. It actually took me a while to practice that.    Anyway, so much has gone on in mental clarity and development from what you've taught, not just these systems and things around, it's really cool.   ALEX: - So let's give the second one, Stephen   STEVE: Yeah, sorry, sorry.    ALEX: oh don't apologize, shit I love this part.    So first you have a strategic plan…    #2: Second, the thing that you need to have is      A system to communicate that plan.        Let me tell you something about us as entrepreneurs…    We think we're good communicators, but we're lying to ourselves.    The fact is, we are haphazard and emotional, and we're pumped one second and we're not the next, and we're all over the place…    Here's what happens…    When we have a team that has to deal with a personality like ours, and there's NOT a system for communication, it's random and haphazard and overwhelming... and it comes from all angles, and they're waiting for word from on high. Here's the fact, if you're the entrepreneur in charge, you're the MOST important person in the building all the time.    You're the most important person on the team, in the tribe, in the group, and they're all waiting to see what you say.    And if they're waiting for days and nothing's happened, they start thinking:    Is something wrong?    Did something go bad?    Did we do something wrong?    So you need a system.   As an example:    My team knows every Monday at 4:00, we're all gonna be on a weekly meeting together.  They also know every day at 9:27 a.m. we're gonna be on a daily huddle, and I'll be there.    They know that once a month we're gonna have a meeting where we show our strategic plan.    They know once a month we're gonna have a meeting where they all get the results.    So they all know when they're gonna communicate with me and how.    From the first day you're on our team there's a system that  controls how you hear from me.    Not just me pumping stuff out there haphazardly.    As a result, my team knows they're gonna hear from me, they trust it and here's what happens.    I set the expectations, I meet the expectations, we create trust. I create trust with my team every time I do that.    And here's the fact:   If your team trusts you, you get way more out of them.   If your team trusts you, they will do more for you.    If your team trusts you, you'll get discretionary effort   ... which means when they're driving, when they're showering, when they're doing something else, they're gonna be thinking about your business.  Why?    ...because it gives them momentum.    So if you have a strategic plan and a system to communicate it, you're ahead of 99% of companies out there.   And Stephen, same thing for you with the system, the structure?    Like…    We all fight structure, but once you put it in place, isn't it incredible?   STEVE: Oh, it's amazing! Stuff's getting done right now, that we set in place once. and then, I'll be like "Oh, podcast episode just launched,!Oh, what day is it? Oh, that's sweet! Everyone just put it out, all right, cool!"   ALEX: Right, I remember when I started getting messages like, "Hey, I love the new podcast!" And I'm like "Oh, we put a podcast out? Nice!"       STEVE: I didn't do that, what are you talking about?   ALEX: So you have  #1: a strategic plan, then #2: a system to communicate.    #3: Here's the third one, now this is BIG, really big, and most business owners just, they don't look at this ever and it's the biggest struggle is, or one of the biggest struggles is;      You have to have a system to consistently document the right processes in your business.     And by documentation, I mean having:    A flowchart   A process document   A checklist   Something that shows you how the important things in your business are done over and over again.    For example:    If you walk into a McDonald's, and you look above the fry cooker, there is a process to cook fries above that fry cooker.    Anything that happens in that McDonald's, there's a process for literally every single thing, including:    Unlocking the door   Turning off the alarm   Sweeping the floor   That's why there's a consistent experience at McDonald's; I'm not saying it's a good experience, I'm saying it's consistent.   In most businesses, in most entrepreneurial businesses, there's no process.    In fact, it's even scarier than that...    The process lives either in the owner's head or in an individual's head - so you lose a person, you lose the company.    You lose a person, you lose a big chunk of what you're doing.   STEVE: Hmm.   ALEX: So you have to have a system in a business to consistently evaluate what processes are in the company, and then on a monthly and weekly basis document the right ones.    The way that I would suggest you start, is you look at your customer experience:    What is the customer experience in your company?   What process documentation do you have to back it up to make sure that is completely consistent?    If you do that, you're gonna beat most people out there...   99% of entrepreneurial companies have little to nothing documented in any type of process.   STEVE: They're just shooting in random spots 24/7.   ALEX: Or they're doing stuff like, "Here's how we do our customer on-boarding…”    I trained Suzy   Suzy trained Annie   Annie trained Bob     John does it now   ...and you're like "Oh, cool! Let's go and see what John's doing?"    Well, John's doing nothing close to what Suzy and Bob and everybody else was originally doing, and so you have these degrading processes in your business.    And here's what happens…    When you look at entrepreneurial businesses, they tend to…    Go up in revenue   Come back down in revenue   Go up in revenue   Come back down.    If you're inside those companies, hundreds of times like I have been, here's what I can tell you…    Revenue goes up as the process is working, and then when it breaks, it comes back down.    *PERIOD*    That's why businesses don't continue to go forward - there are processes breaking in the business.    Whether it's marketing, sales, delivery, whatever it is there's a process breaking.    When you document your proceses, you make them bulletproof.    So in our business, we actually use:    Lucidchart Flowcharts   Sheets in Google Sheets    A new product called Process Street  -  a distributed, automated process document system, which is incredible.    So we have all of our processes in Process Street, and we have a distributed team around the world.   We have somebody in Ireland who can do their part of the process, as soon as they hit the last button it transfers to somebody here in the US who can do their part of the process.   STEVE: That's awesome.   ALEX:    Documenting your processes + Putting them in place = Game-changing   STEVE: Holy cow, okay I wrote that down.    I'm taking tons of notes so everyone knows, I hope they are as well…. And I'm not sharing! ;-) Process.st is the company, and we are so happy with it because... Stephen, here's what I want everyone to know,...   Cadey and I have had five businesses get over $10,000,000 a year, and all five of them ran them with paper checklists.   This is the first time we have automated checklists in Process Street.    The last information products business that we had, we literally had three-ring binders that we would carry around the office and check stuff off.    Having a three-ring binder with a process was so much better than having somebody trying to do it from memory.    Now with Process Street, we can distribute that three-ring binder, and I can get reporting on who's doing what.   STEVE: That's amazing.    Yeah, I've actually seen the three-ring binder and I've thought, "Holy crap, that really is how he's doing it.”    You would teach it and then I watched you actually do it.. 'cause you would record your stand up meeting calls in the morning   ALEX: Yeah.   STEVE: And I was, "Oh my gosh, that's so cool! I'm NOT doing that, interesting."    Then I’d go back and take notes and start it.   ALEX: And then implement.    Well, and you know, there's this phrase in the entrepreneurial world. Ah... I kind of get a little triggered, right!   STEVE: Let it out, baby!   ALEX: You know the thing that people say from stage:   "Here's what I want all of you to know. All you have to do is stop working in your business and start working on your business."    And I'm always like:    "Oh, good, thanks. Thanks for solving it all for us dude, that was awesome. You just solved all my problems with that really cliched BS thing that everybody tells entrepreneurs."     When I was in my twenties, my instant thought was like, "How do I get on stage to punch that guy in the face?"    And my then my second thought was like, "What a load of crap!  If I don't work in the business nobody's answering the phones, sucker."    Like, what's going on here? I don't know how to make that change.    And so the way you make that change is…    Working on the business means documenting processes.    By making it:    Clear   Repeatable   Real   And so you have…    A strategic plan that everyone understands   A communication system everyone knows is gonna happen    A system for documenting processes so everyone can repeat what's going on with your clients   #4: The next step,(and this is BIG), is..    A consistent system for identifying, documenting, and then prioritizing the right project in the business.   STEVE: Ah, this changed my life. *HARDCORE*   ALEX: Whoa, Stephen, you know how game-changing this is because, here's the problem in most businesses…    Projects are selected emotionally.    Period, I can't tell you that they're done any other way - they're emotional.    You go to an event and somebody says "I'm doing this thing," and then, the next day, you're doing that thing.    You listen to a podcast or you hear a webinar, and the person says "Hey, I added this thing to my business," and the next day, you're trying to do that thing.    In our business, if I have a really great idea that I want to implement today…    If I'm like, "Man, this is a really high sense of urgency, we should get this implemented."    It'll probably be somewhere around 45 days, and I'm totally okay with that.    That's the timing it should be in my business.    Now if there's an emergency we're gonna fix it that day, but if I'm like, "Hey, I see an opportunity here with something," it's probably a 45-day event…    Why?    I have a team and a structure, and a plan, and we have a system that's moving forward. We're already hitting our numbers, why would I mess with anything?    I actually protect what's going on in the business   I add things gently   I add things carefully   I make sure my team's into it too    I make sure we have consensus    In just in the last 60 days, we've gone from two million recurring to two point three million recurring,   STEVE: That's awesome!   ALEX: So why would I mess with what we're doing?   STEVE: Yeah.   ALEX: Yeah, so when somebody's like "Hey Alex, I got this "great idea for your business." I'm like "Awesome, get in line."    And we'll put it into our system to see if we want to actually do this…   Because the fact is…    If you're getting sold as an entrepreneur on what your next project should be, you're probably in the wrong place.    STEVE: Yeah, that's fascinating. I really agree with that.    It was your planning system for figuring out which projects, I still do it.    Top of every three months and it has guided everything we do.    And while I do follow a few rabbits and I'm practicing bringing it back in, we still largely follow the plan as to what the business needs, and that's ‘grow and scale’ rather than this impulse of like:    "Yeah, oh shiny object, shiny object, "that looks good, that looks good!"    And it's been that discipline, that's the other thing that's always up is my waterfall...   ALEX: Yeah, yeah, always! I mean mine's up right now. I mean I could share it right now.   And the reason is I always have my strategic plan pulled up in front of me, I'm looking at it every single day.    I'm asking myself:   Is the team doing what we need to do here?   How do I support people more?    How do I help them do this more?   Because when you look at our strategic plan, here's what it's made up of.    Our one-year outcomes   Our client-centric mission - which is our Superbowl, our hall of fame, the long term   The 90-day projects we're focusing on right now    What we're doing this month to hit those targets . So that waterfall of long term, to one year, to 90 days, to 30 days, I can see it all on one document and it tells me EXACTLY where I should be supporting the team and what we're getting done.    And so here's what happens…   I went to an event a couple of weeks ago, and I had an idea that was like "Oh man, we have to do this."    Then I come back to the office, I look at the waterfall and I'm like "What do I want to kill in order to do this thing over here?"    And you know what the evaluation was? *NOTHING* I'm not going to take anything off this, that would be crazy.   There's no way I'm gonna go to my team and say, "Hey guys, in addition to all the other stuff you're committed to, here's a hot potato."    I just backed down and I waited till the next time we had a planning meeting and I said, "Hey, there's this thing I think we should do."    We evaluated it   It went into the system   It went into the plan    There is very little knee-jerk reaction in our company because we are going so fast in a forward direction, that for me to challenge that in any way it has to be game-changing at a different level - so it rarely even happens.   STEVE: Yeah, black-ops right? Call them black-ops?   ALEX: Black-ops.   STEVE: No black-ops!   ALEX: No black-ops, baby!  If it's NOT on the plan, you don't do it... or it's black-ops.    And usually, the biggest creators of black-ops are guys like Stephen and I.    So my team has an open license to tell me if I'm doing black-ops.    They will actually call me out in a huddle, in a meeting, they'll be like "Ah, this sounds like black-ops," and then we'll make a note, we'll put it in a parking lot and do it later.    STEVE: Oh, that's so cool, okay.   ALEX: Yeah,  that's one of the most important things you can do when you have a team Stephen…    You train your team to criticize you and then you congratulate them when they do.   STEVE: That's really cool, then they have a license to actually flex their brain instead of feeling like they're in a box.   ALEX: Absolutely. You know I heard a story once about Larry Page, who runs Google,   He was in a meeting and he really strongly stated a point. and one of the team members got emotional about it and started yelling at him.    She was like, "I think you're wrong and this is why you're wrong," and Page was smiling…   Afterward, she asked somebody "Hey why was he smiling?"    ‘Cause she backed him down, and he actually said "You know what, I think this deserves more investigation. Let's do this."    She walked out and she was shaking and all adrenalized up, she had just yelled at the CEO of Google, like, “What the heck's gonna happen to me?”   She turned to somebody next to her, and was like "He was smiling, is that because he's gonna come down hard on me?"    And the person was like, "No, he was smiling because you confronted him, he loves it, he wants it.”    He knows that if people aren't confronting him, he's in a bad place.   So I look at it in my team and I'm like, "Hey, if my team's not challenging me a little bit, then we're all just marching behind a duck."    You know, I don't wanna have ducklings behind me. I want people who are saying:    Hey, this might work   This might not work   We might have a better idea   So you give your team license to criticize and license to call you on stuff.   STEVE:  Gosh, I love that.   #5: So here's the fifth one...    So we have:    Strategic plan   Communication system   Selecting and documenting the right processes   Selecting and achieving the right projects,   ….and then, this is *BIG*   Finding the right people     It's NOT just finding the right people, its…    Evaluating the company   Understanding what the company needs right now    What can you offload that is going to create the most momentum, not just for you, but for the team, for everything that you're doing together?    What is the position that you need to put in place next - so that the company moves forward the fastest?    And unfortunately, just like everything else I've named, planning, projects, process, all of those... people also become emotional.    An entrepreneur wakes up one morning and says, "I'm doing too much, I'm gonna hire an assistant."    Then they have the assistant sit next to them for three weeks, and they wonder why this doesn't work out?    It's because you had the thought to get help, (which by the way I congratulate you on), but there was no process there to actually make it work.    And so here's the process you need…   Evaluate what's going on in the company   Understand what the company needs   Turn it into a job description    Then you use it to recruit   You do tons of interviewing   You drive it until you have three people that you can select from    You hire one of them and then you do at least a 90-day onboarding, high-intensity onboarding.    When I'm onboarding an executive team member, I meet with them every day for the first month, three times a week for the second month, and two times a week for the third month.    People tell me, "Hey man, doesn't that "feel like overkill?"    I'm like:    You don't understand what it means to have an executive team. Your job is to build relationships with those people.    You want to know how you build relationships?    There's one commodity that builds relationships. One!    *TIME* - that's it.    And so when I'm onboarding, when I'm bringing somebody on, (whether it's on my executive team or anywhere in the business), somebody is doing that high-intensity onboarding with them…    Up close and personal every single day for the first 30 days making sure we have no drift.    And so, when you have a system to select the right people, bring them on and then onboard them the right way…    Here's what you avoid, (and Stephen this is like, Ah, this statistic drives me crazy)...    In corporate America, I know because I used to be a consultant there.    In corporate America, they would say things like, "Well we just hired so-and-so in that position so they'll probably be productive in four to six months."   The first time I heard that I was like "Did he just say four to six months? Does he mean four to six days, or does he really mean four to six months?"    Because in my business, even way back then), if I had to wait four months for somebody to be productive I would have been, “They're gone”!   STEVE: Yeah, yeah, they're gone!   ALEX: And so in our business, we actually have this experience right now.    We recently brought on somebody else, a new person to help us in marketing, and with our onboarding process, he was actually achieving products within the first five days of his first week.   STEVE: That's so cool!   ALEX: And that's how it should be.    You want somebody to come in, be effective and start contributing and creating momentum.    Because here's what will happen…    As an entrepreneur, if you're wired anything like I am, (and I know Stephen is), if you have somebody on your team that starts to feel like they're not carrying their own weight, you won't sleep.    You won't sleep, it will rip you apart, Stephen am I right?   STEVE: Yeah! ALEX: It will destroy you…    And so here's the question though…   Are they not carrying their own weight because:   They're lazy? They don't want to?   They aren't the right person?    Or is it because it's not clear what they’re doing?   STEVE: They have no idea what they're doing. They don't have confidence...I didn't help them!    ALEX: Right, 'cause here's the thing.    Your team needs three things in order to ultimately be effective and to be the type of team you want.    And here's what I mean by that…    As an entrepreneur here's what you want, you want a team that just does stuff and asks permission later.    You want a team that achieves and lets you know how things worked out.    That's it!  I just know this is how entrepreneurs work.    You want people who make really good decisions.    You want people who move things forward.    You want people who don't stand around waiting for stuff.    And if you want to have a team that actually moves things forward as an entrepreneur…    You gotta spend the time with them and let 'em know what your ethos is, and let 'em know how you make decisions…   That's how you duplicate decision making.   STEVE: Hm, gosh I love that. Okay, so…   Strategic plan   System to communicate   System to document processes that can be shared inside the whole biz    Documenting projects and the ones you're gonna work on   Finding the right people   ...and I actually personally just went through your onboarding training and it's so awesome!    'Cause it goes through and it's like this, you basically create a runway for 'em, right?   And if they don't land, don't worry you've got parachutes and there are jumpy cords all over the place...   - you're doing everything you can to help 'em win fast and lots of small tiny wins that build that confidence, and I was like:    "That is brilliant. 'Cause that is not the way you're taught anywhere else.”   ALEX: So Stephen, check this out, man.    We recently fell out of the lucky tree on recruiting and we hired this guy named Greg Duby and he is, ah, amazing.    He's like, he's just one of the most exciting guys I've ever worked with because he's so solid and so centered, and just so good at what he does.    Greg is a former nuclear propulsion tech in the Navy, so you know what that is, that's the guy who rides the bomb around in the submarine, okay?   STEVE: Yeah, that's amazing!   ALEX: Yeah, you have to have advanced degrees in Physics, advanced degrees in Math.   He's literally a rocket scientist.    So he worked in the Navy, then he worked at NASA, then he worked for some of the larger consulting firms out there…    I mean, he's done incredible stuff in his career.    He's just one of the most solid people I've ever worked with, and within about two or three weeks into our company, in one of our daily huddles, we said, "Who got caught being awesome?"    It's where we call each other out, and he said:    You know, I just wanna call this company out for being awesome.   “ I've been here for three weeks, I've never had an experience like this getting on-boarded anywhere...    I'm up and running, I'm excited. I feel like I'm really part of the team. I feel like I've worked here forever and I'm three weeks in."    And this is somebody who worked at some of the best consulting firms in the world, NASA and the Navy!    And our little tiny company has impressed him so much because we did onboarding because he knew what he was supposed to do.    And as a result, Greg, I think we're about three months in with him, and dude, there are projects that I thought were gonna take a year or two that are getting done this week.   STEVE: That's so cool!   ALEX: It's crazy.   STEVE: It's just a completely different way to do it. One thing I hated in the military, I love the military, but you know, some things that are rough and that is that there are no clear guidelines on how to win ahead of time.   The way you're instructed is by hitting barriers and then you get punished for it, and you're like:    "Just tell me ahead of time and I wouldn't do it! But all right, let's do more push-ups."    Anyway...   ALEX: Something tells me you did a lot of push-ups, Steve!   STEVE: I just want to say thank you so much for being on here.    I asked for 30 minutes and you just completely over-delivered, and I just really want to say thank you to you.    My audience already knows very well of you.    Where can people go to learn more about you but specifically also get your help inside the business?   ALEX: So the best place to learn more about us is to go to our podcast.    I publish a podcast four days a week, which is essentially a one-on-one conversation with an entrepreneur growing a business.    And the way that I create each one of those episodes is when a question or issue comes up in our coaching groups, I create an episode around it, we distribute it to the group.    But then also we distribute it to anybody who's listening, so you can get the same coaching that I'm giving my high-level clients right on our podcast…    It's called Momentum for the Entrepreneurial Personality Type, and you can check it out at momentumpodcast.com.    And then, if you want to understand more about our products, about our coaching groups you can go to our website charfen.com, but better is to just reach out to me or to one of my team members through Facebook.    The easiest thing, is just reach out to me, and I'll connect you with the right person in our company, and we'll go through a process with you to help you understand if we can help you.    You know Stephen, we're pretty neat, we don't sell everybody. We actually get on the phone with a lot of people who we sell later, but we won't sell you unless it's time.    We know exactly what solutions we provide, and if you have those issues and they link up, then we'll work together... but we go through a personal inventory in order to help you do that.    So if anybody's interested in getting on a call with a member of my team, you can also shortcut the entire process by going to billionairecode.com…    Answer a few questions and you can just set up a call link and you'll be on a call with one of my team members and they'll help you qualify and understand where you are.    And just so you know, we don't do sales calls, they are all consulting calls.    When you get on a call with my team, you won't ever feel like you're being sold, you'll feel like you're being helped.   STEVE: Which is exactly what I have felt when I started doing that as well.    Just so you all know he's very serious about that - that's very real.    I always feel like I'm being helped by anyone on his team.    ...and come to find out later, "Oh that was the sales guy!"    ...You know what I mean?    They dare to go in and actually they want to change the world and they're very serious about it.    So thank you so much, appreciate it.    Check out Billionaire Code.    The Momentum podcast is a goldmine, it is one of those gems on the internet that is actually worth all of your time and attention.    Thanks so much for being on here, Alex, I really appreciate you and love you, and thank you for being on here.   ALEX: Stephen, dude, this has been an honor.    I hope to be able to get invited back again, and as a Sales Funnel Radio listener, this is really cool. I appreciate you, man!   STEVE: Thanks, I appreciate it!    Hey, awesome episode right?    Hey, once I figured out the simple patterns and formulas that make this game work, I had a new problem…    Back when I eventually left my job and launched my personal business, I sold about $200,000 of product in around three months-ish…    And while I thought I was King Kong, a new problem started.    I was the business, there weren't any systems...   I was support   I was fulfillment    I was the one in charge of getting the ads around   I was the sales department    I was the marketing department    And I knew I wouldn't survive it alone…    Better yet, I knew I'd never seen a rich solopreneur.    This game takes a team.    Contrast that to now, and my company does tons of stuff that I don't know how to do...    What changed?    His name is Alex Charfen, check him out at charfenrocks.com.     So I usually don't bring tons of people on Sales Funnel Radio, but you should know that his programs, combined with my marketing skills, are why my business is killing it in revenue today, and NOT killing me personally.    Alex Charfen's programs and training have been life-changing for me and my family... and taught me who I really am and what I'm meant to be.    So when you're ready to build an actual business, an actual asset and NOT just make this another job…    When you're ready to keep the role of entrepreneur but learn the role of CEO, go get started with Alex Charfen at charfenrocks.com. That's C-H-A-R-F-E-N rocks.com.

One of the biggest challenges we see with our new clients is that they have scaled, but they haven't let success drive their growth. They want to move forward so badly, they force growth based on anticipation of what could come versus the what will actually move the company forward. When you are growing a business, you will face an infinite number of decisions. It seems obvious we should scale the system around the success of the business. However, many times what happens with entrepreneurs is they scale around a perceived opportunity. They think there is an opportunity coming and hire people and put processes in place for an opportunity that could be there versus making decisions on the business they currently have. If you are ready to start growing your business fast and let success drive scale, look up Billionaire Code group on Facebook, it's our free group for businesses that are growing and scaling teams.  

I was so grateful to have Alex Charfen speak at at this year's CapCon, as he shares the research he's found all successful entrepreneurs have in common. He maps out what the path looks like to run an empire you're proud of through The Billionaire Code, and the transitions it takes to become truly successful. Helping businesses scale fast, Alex knows what you need to regularly remind yourself along the journey.

I was so grateful to have Alex Charfen speak at at this year’s CapCon, as he shares the research he’s found all successful entrepreneurs have in common... The post Alex Charfen: The Billionaire Code – Real Habits and Practices of #TheOnePercent appeared first on Freedom Fast Lane.

I think it's natural to be resistant to process but you also need to understand and recognize that it's near impossible to scale a business effectively, long term, without actually creating process documentation. Everywhere area you're investing time, effort, energy and money should have processes built around them.  You may feel that implementing processes can be an imposition but for your team, they crave it! It gives them predictability and makes them feel safe and confident that they can complete their job.  If you don't have processes in place you will always be exposed. The same mistakes will continue to happen and you will continue to miss the same things every time.  Stop fighting process, you don't need to.  Process is going to liberate you.  The earlier you put processes in place the better.  Process in business will help you scale far faster and with less pain and anxiety.  if you have a business and you're growing a team, I have a free Facebook group called Billionaire Code.  We share information and there's a great group of entrepreneurs there.  If you're interested come and join our community - Billionaire Code Facebook Group       

I beg entrepreneurs not to set up the visionary and integrator system in thier businesses.  This dynamic just doesn't work long term. It's a huge liability. As a CEO you don't want just one single person who's responsible for your entire team. You want to have direct contact with the main functions in your business and the things that are making it grow.  Instead, set up a business around who you are, create a cadence so you're communicating with your team within a structure.  If you want to see an entireley different way to run your business and help you climb the Billionaire Code, go to billionairecode.com 

Our business is currently in a state of intense growth. We are charging towards a $3,000,000 run rate and making the shift from Operator to Leader on The Billionaire Code.  On this episode my wife, Cadey, joins me to discuss how we take care of our business, our team and ourselves when we're experiencing times of massive transition and company growth. You cannot get used to things being the same.  On the ride from 3million to 10million, you have to be able to adapt in a heartbeat if you want to take advantage of all your opportunities. If you're scaling your business, reach out to us.  We can share the Cadence system with you that will help you grow your business.  The Cadence system will help you now and for the rest of the time you run your business, no matter what size it is.  billionairecode.com/apply   

Last week I held the Billionaire Code Summit. The people at my events and in my programs, all have one thing in common, they all have an opportunity that's big enough that they've decided to build a team around it.    There's an issue that came up over and over again at the Summit and  I want to share this one with you because I think it's one of the biggest points of leverage that you have when you start growing a team.    Here it is - You have to have clarity around the leadership roles in your business. If you don't, it's near impossible to scale without pain.  If there's no clarity at the leadership level it will cause instability for your growing team and for you.  A lack of clarity results in people having lower levels of commitment and competency in their role.  Having total clarity will allow everyone on your team to go all in and increase momentum like crazy. If you're ready to start building a real infrastructure for your company and show your team where you're really going, stop being the biggest bottleneck in your company.  Take a second to go through the Billionaire Code application.  billionairecode.com/apply 

"I spent my entire life focused on the question "How do you make business grow?" But here's the problem, if you don't make make people grow with the business, you can make the business grow out of the people" Alex Charfen helps businesses and people grow and scale their businesses. He has spent over 25 years of his life mentoring entrepreneurs and Fortune 500 companies. In the interview, we discuss the three stages of Momentum, which every entrepreneur goes through. How to build momentum even when we're facing resistance and feeling constraint.  Alex is also the author of the book The Entrepreneurial Personality Type, a public speaker and the host of the Momentum Podcast. Visit Alex's website: http://charfen.com   Follow Alex on Instagram: @alexcharfen Follow Carolina on Instagram: @carolinamillan Get your FREE Report here! http://personalbrandingsecrets.me/ebook 

Why have a daily huddle? What may seem like a waste of precious time to begin with, will actually save you so much time throughout your day.  The huddle connects everyone and creates accountability within your team, if you can commit to a daily huddle you'll notice the distractions and breaks in your momentum will go down dramatically.  Emily Hirsh is a client of mine, she runs an incredibly successful business and is an incredible Entrepreneur and Huntress.  Her business has almost doubled in size since working with me and she attributes a huge amount of that growth to the Charfen Cadence and the systems in our Billionaire Code program. 

This may be one of the most important podcasts I’ve ever put out. What I know about my coaching programs is that we are going to help entrepreneurs grow businesses.  I say that with certainty because I know that’s what’s going to happen. I’ve been up the Billionaire Code more than once and I can tell you bluntly, growth is not simple or easy. We need to understand what the reality of growth means.  The path to success has massive pitfalls, growth creates crisis.

The fourth level of The Billionaire Code is Builder.  1.9 Million business are at this level in the USA and they earn between $300,000 to $1,000,000 in annual revenue. Volume creates complexity.  When one persons expertise drives revenue, this can become a trap.  There is a better a way.  How can you get further ahead?  Getting protection and support will help you accelerate.  Systems and processes will save you. 

As entrepreneurs, we have to give in to the fact that more and more of what we’re capable of becomes dependent on our ability to be a transformational leader.  I want to share with you one of the fastest accelerator pedals that you can use to get up the Billionaire Code, you have to start taking better care of yourself.  Self-care is one of the fastest shortcuts to success. It’s the fastest accelerator for my clients to be able to build a team, step into transformational leadership and show up in a way that people will trust them. The most important person in your business is you.  

I recently turned down an invitation to speak with some of the biggest names in the industry.   The level in the Billionaire Code with the most members is Seeker and that is where the bulk of events in the past few years cater to.   Does where you spend your time make sense for you?  

There are two distinct types of operators.  Putting one type in the wrong place can make all the difference.  Type 1:  The operator who loves to do the same thing everyday and fine tune processes.  Type 2: The operator who likes new challenges and wants to do something different all the time.  Which operator you choose is dependent on the type of business you’re in and at what stage you are in The Billionaire Code.  There are a few simple questions that will help you determine who you’re talking to and ensure you get the right person in the right place. 

The fifth level of The Billionaire Code is Operator.  700,000 business are at this level in the USA and they earn between $1,000,000 to $3,000,000 in annual revenue. This is one of the most significant transitions there is.  This is where building a team becomes crucial. Those that aren’t wiling or able to replicate their efforts will hit a wall.  There is a better a way.  How can you get your team get you further ahead?  

Going up the Billionaire Code is one of the most difficult undertakings anyone can commit to in their lifetime.  The day you declare you declare yourself an entrepreneur is the day you become a commodity.  The Billionaire Code comes with a warning.  If you’ll not willing to let go of your ego and make behavioral change, it will not work.  This isn’t for everyone.       

The last level of The Billionaire Code (for now).  $100M+ a year.  Only 22,393 out of 29,000,000 in the United States.  You are meant for more. When you think of everyone in history that matters to be remembered, I want you to remember that is our tribe.  This is who you are.  This is who we are. 

What is the number one tool that will allow you to climb The Billionaire Code?  Each new level of the code brings a new level of complexity and exposure.  Does you have an absolute structure that your company runs on?  Without consistency, you’re setting up your team to fail from the start.  In most companies, people don’t know what they can and can’t rely on and are therefore just trying to survive.  The time with your team is the most important time you spend.  When you have a clear outcome, responsibilities and scoreboard, you end up on top. Give your team a chance to win.   

Why Dave Decided to talk to Alex: Alex Charfen is co-founder and CEO of CHARFEN, a training, education and membership organization for entrepreneurs and small businesses. Alex has dedicated his life to answering the question, How do you make business grow? which evolved into a larger calling to understand How do you help people grow? Listen to Alex and Dave talk about Alex’s Billionaire Code and the 4 Rs of organizations to figure out exactly where you business currently stands and how to excel to the next level.  Tips and Tricks for You and Your Business: Why you can’t sell your way out (3:00) The Billionaire Code (9:00) The 1,3,7,1 Levels (14:00) Time Inventory (22:00) The 4 R’s (24:00) Quotable Moments: "When you make that transition from me to we, you have to change who you are as an entrepreneur." "There is a difference between having a product and having a business." "Your success is the sum of what you focus on." "Your business is broken and if things go well, it always will be." Other Tidbits: No business is perfect,  you want a system and team that is adaptable. Embrass issues in your business and that’s how you grow. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back. Speaker 2:     00:18       You guys. I seriously. I'm so excited for you guys to hear this podcast. This is a guy I have the hardest time getting. I see them all the time. We talk all the time, but to actually get enough time to have a focus for a podcast is next to impossible because he's literally building million and billion dollar brands. And with that I want to introduce and welcome back to the show Mr Alex Charfen. Alex, welcome. Thanks Dave. Great to be here with Humana. For those of you guys who don't know, Alex, it is. You're the honesty. I, I haven't. Rustled hasn't even been on more than once. So it actually, you're my first third time one. Actually, this is really cool and honestly I, for those of you guys don't know Alex, first of all, I'd recommend you go listen to the momentum podcast. I actually, the first time I met Alex was at genius network and I was so mad because he was giving out a limited supply of 500, literally numbered 500 of his entrepreneurial personality type books and it gave one to Russel and I'm like, dude, I am never going to get that. Speaker 2:     01:17       Russell doesn't give out his books, so that was like a gone deal and unfortunately been able to get a copy, but this is a guy who is literally helped thousands of entrepreneurs and a ton of my personal dear friends get over some of the struggles they have is as an entrepreneur to actually build a business and I think the key here is helping people really understand what it means to really build a business instead of just having a product. Now I know I've been to a ton of talking, but one of the things we're going to dive right into it, I am so excited about and that is this whole concept of why, in fact, first of all, before we dive in, anything else you want to say about how amazing you are, Alex? No, Dave, I just, Speaker 3:     01:51       I really appreciate you having me back on. You and I always have a lot of fun and I love the clickfunnels audience. It's like it's my favorite podcast audience if besides my own, and it's absolutely my favorite live audience, so I can't wait to speak in funnel hacking live this year. Speaker 2:     02:06       I am so excited about tickets. You should buy tickets. Seriously. If you haven't bought a ticket, go to funnel hacking live right now and go buy your ticket. You should be there because if you're not, you're going to Miss Alex and this is. This is your third time. It's my third time, but I want everybody to understand. I've been to have been to three funnel hacking lives. I missed one because the tickets sold out, so don't be like me like I, you know, I spoke three years ago. I missed the next one because there were no tickets left. We always sell out. So get your tickets. Go to funnel hacking, live back on right now and get you buy your ticket. I'm one of the topics. Alto, the great thing that Alex, so you could literally talk about a ton of different things. He's one of our two comma club x coaches and people absolutely love everything he does. Speaker 2:     02:51       He's a systems guy and understands people and more importantly what it takes to really build a business. And I think that's why I wanted to make sure I them on this time is we want to talk to you about this topic that has come up quite a bit recently and this whole idea as far as why you can't sell your way out. And with that I'm let Alex kind of talk a little about it and I'm going to come back and tell you a personal story here. But Alex, let's kind of. Let's dive more into this as far as why is it that you feel you can't sell your way out? Speaker 3:     03:20       So Dave, I want to give a little background to this. So I, you know, I've been a part of a lot of different groups in masterminds and one of the groups that I was in awhile ago used to have this same like you can sell your or market your way out of any problem and every time they would say that to the people in the room, I'd get a pit in my stomach. I get physically uncomfortable because I know that that's absolutely not true. Now you can of a lot of problems, but if you have a delivery issue and you sell more, you're going to have a bigger problem. If you have a ton of leads and you don't have a good sales team, you're going to have an even bigger problem. And so there gets to this point where you have sales and marketing or how you launched the business. Speaker 3:     04:01       Operations and processes and systems and putting the right people in the right place. The right communication in place and the right systems in place is how you really grow a company. And I think that's something that nobody really talks about because it's a lot of fun to talk about sales and marketing. But one of the reasons that I have so much respect for Russell is that he's building a real organization, a real team, and it's growing like crazy. And the reason is there's like 200 of you who are making click funnels grow and you know, if Russell early on had said, I'm just going to focus on nothing but marketing and not build the team, not build the organization to be anywhere near where you are today. Speaker 2:     04:36       I appreciate that. I can say that is a lesson I had to learn the hard way. Uh, I've had a ton of different businesses over the years and, uh, one of those businesses I, I really thought because I had heard that saying that from the exact group that you mentioned, and I thought, you know what? I don't have a problem. As long as I can sell my way out, there's an I know I can market, I can sell, I will just, I'll just, I'll just put so much more massive action into this thing and I will solve every problem just by selling more and marketing more. And that in of itself will take care of everything. And what it ended up doing basically was land in the almost on the streets of the bankruptcy court because I had sold a whole bunch of stuff that I then couldn't fulfill on or I couldn't fulfill fast enough. Speaker 2:     05:20       And then all of a sudden I started getting refund requests. I'm like, no, you can't read. You can't know that. Okay, if I'm going to get a refund, that means I've got to sell even more. I got to sell to replace the one I just lost plus get more money in. And it literally just became this downward spiral, which I know is kind of a weird topic for us to be talking about here when we're talking about funnels and everything else. But what I really want to make sure you guys understand is how important these systems really are. We were wrestling with in a couple of weeks ago, we were joking around about we sold our way real fast to 10 million. I mean, it was real quick and we actually did a pretty good job of even selling in the first two by the time we hit our end of our second year, our third year, we're at over $30 million and that was where we started realizing, you know, and we fortunately had, we had people in place but we didn't have systems and that was one of the big differences. Speaker 2:     06:11       There's a huge difference between routine and having people in place and we were fortunate we have a very, very strong culture inside of our organization as well as a long with our customers. But the biggest problem we found is we didn't have the systems for those people. And again, we had always focused on hiring a players and we'd always focused on making sure that we had great people around us but the systems was, was our downfall. And that's again, when things you've talked so much about. So with that Alex, I want to kind of dive in more and help people understand what exactly. I mean this whole billionaire code you talked about. I remember the first time you laid this out to me, I just freaked out. I was like, oh my gosh, where's Alex? Ben? For the last 50 years in my life, I only heard about this and seen this because it, it literally applied specifically to every time I looked at all the business I've done over the years, every time I had one that didn't go well or had a problem with a partner, it was because of every single thing that was in your, in your code. Speaker 2:     07:08       I mean, it literally. It was like crap if I'd only known that. So I had learned through the school of hard knocks. So in the next 15, 20 minutes I'm going to have alex as he poured his heart and soul out to you and basically give you as much as he can. Speaker 3:     07:20       Yeah. And so, and here's, here's here. So first the billionaire code, the billionaire code is, is a matrix that shows the nine levels that it takes to go from zero to $100,000,000 and exactly what you should be focused on along the way. And today, you know when, when, if anybody who wants to can go to the billionaire code.com and you can download that Matrix, it'll show you exactly what it is. In fact, you can go to my podcast episode 180. There's 20 episodes, did spell out the entire billionaire code. And if you went to funnel hacking live, you can go watch the presentation from last year because I did. And what we all need to understand though, is as you ascend as an entrepreneur, once you get to around a million dollars, and this is why it's so important for this audience because right when you're hitting the two comma club, you make this massive transition as an entrepreneur from me to we like a lot of entrepreneurs can, can overclock it. Speaker 3:     08:15       They can push themselves up to 2 million, 3 million, 4 million without a team. But it's tenuous and it's hard and it's difficult and it feels really precarious. And when you make that transition for me to change who you are as an entrepreneur, you know, I tell people that in order to grow the business you want, you have to become the person who can run it and if you don't have the business you want, you haven't become the person who can run it yet. And the major change there is making this transition from being an entrepreneur centric you, to actually building the team, building the organization. And for us, the way we coach it goes in three different places. It's putting the right people around you, doing the right things, recruiting the right members. It's using the right processes so that there's a process for everything in your business, including how you communicate and focusing on the right projects. Speaker 3:     09:04       And the billionaire code gives you exactly what projects you should be focused on each level of development, but then you have these two levels level. Putting the right people in place and the right processes in place. And the biggest deficit in most entrepreneurial businesses is in the people department with process. Because here's what most people say when they work in an entrepreneurial business, we don't know where we're going. The strategy changes way too often and nobody communicates with us. So if you can solve that, your team knows where they're going and there's consistent communication. Your Business will explode. And like you've said, you know, we've taken even some members of like the inner circle who have had really fast growth businesses, but we add those things, three things, the right people, the right process, the right projects, and all of a sudden you've got a $10,000,000 business that goes to 50 million within like 10 months. So it's been cool. I honestly, I think one I can, we can talk about just recently I was literally just within the other day was and Ryan. Yeah, what an incredible difference. So I'll let you tell their story. You know that an ideal even. Well. So Brad and Brad and Ryan at Atlas. Well financial. So it's um. Oh Man. I always say I'm Brad's last name wrong. It's Brad and Ryan Lee. Speaker 3:     10:20       Crap. I always want to say Brad Cobb, because I grew up with a kid named Brad cops. So anyway, right. And he noticed like, I've told him this every time I say your name, I say it wrong, but um, but they're phenomenal entrepreneurs. I love the two of them. And we started working with them about nine and a half months ago and when we first started talking they were considering doing something else. Getting out of the atlas was walking away from it because they couldn't figure out how to make it work. And we sat down, we structured a structure to a plan where they were going to put the right person in place. So they got, they went out and got an executive assistant and then we started really planning around how they were going to both act in the business, what they were going to do in the business. Speaker 3:     10:58       And we created a forward looking strategy and they took that strategy and they went from about a $1,000,000 business to in about a nine and a half month period, a $3,000,000 business. Now they're well over $3 million. And they have some months where they're run rates over $4 million and I just had a call with those guys this week. They went from a two person team to a six person team there now in and now they're in the place where they're doing everything. They're now getting back out of the strategy there. They're moving, they're ascending again, going from one to three now they're going to go in and go from three to 10. But here's what's so important about this. The business that they had had that potential, it's just they didn't have the right people in the seats, the right processes in place, and they weren't focused on the right projects. We flipped that and immediately they go from one to 3 million and anybody who's listening who's in that two comma club range, it's crazy. If you've gotten there, you'd be blown away. What happens when you the right systems in place? Speaker 2:     11:55       It's an honest. It's one of the things I've loved the most. I'm joking around just before he did the recording as far as an email, we had to send out some of our subcontractors and it was kind of funny just because, uh, I've looked at that, the success of, you know, one of the great things about our inner circle is russell is a genius when it comes to the sales and marketing piece and I've seen a lot of our inner circle members of that, a lot of success in doing that. And it's been interesting as they've worked with us as well to then see the system to get in place and it's. And it just takes it to the next level. And I think the best part, the part I like the most is once you have the system in place, that's when you can go back to the sales and marketing and you can totally pour the gas on it. Speaker 2:     12:34       You know, when you do that, you. That's where you see that astronomical growth. And the hardest part for most of us as entrepreneurs is we get so focused just whatever our skill set is. And for me I'm a driver. I'm just always going to drive. I'm just going to push. I'm gonna push. I just believe I'll make something happen and I know even for Brad and Ryan, they were sales guys and financial services. You may have always in the financial service industries think I'm just going to sell, sell, sell, and they just get burned out. After awhile. You're like, I've been just busted my button and yeah, and money's coming in, but it's not growing. I think that's the part I want to make sure people, you guys are listening to this, understand there's a difference between having a product and having a business. You can start off selling a product which is great and it's one of the great things about click funnels is you can take that product and all of a sudden that product you can turn that. Speaker 2:     13:22       I look at Natalie Hodson. I mean natalie had this crazy, crazy product that I hit the two comma club selling a $37 Ebook, which is just astronomical. I mean you got to be, you don't have it upsale, you don't just have a $37 ebook but you did it. But again, the cool thing for me is I take a look at where she's at now. It's because of the people she's brought in. It's because of the system against you could sell and she could mark it and she did an amazing job and she got to that level. But to get to that next level it requires the things you're talking about. And so Alex, if you don't mind, if you could help people. Let's take a step back. There's a lot of, you and I have talked a lot about this whole idea as far as one, three, seven, one meaning $100,000, 300,000, $70,000, million, $3 million, 7 million, 10 million, 30 million, 70 million, 100 million. And at each of those tiers it kind of fits it a little bit. Kind of along the lines of your billionaire code. Yeah. And as people are in those different levels, what if you could kind of target those people who right now are under 100,000 and tell them what they should focus on and then from those people who are in that $3 million and then the million above, you don't mind. Speaker 3:     14:27       So if you're under 100,000, here's the biggest issue for most people that are under 100,000, you haven't decided who you're working with yet. You haven't gotten really clear on your market. I mean if you're just starting out, there's two things. It's one personal. Your personal skill sets, your habits, your routines, like are you as a human being ready to own a business? And for most people the answer is no, they're not doing the things that they need to do. They're not forward planning, they're not strategic planning, they're not clear on what really want. And then second, are you clear on who you want to serve? Once you get that covered from 100 to 300, it's how many leads can you generate? And can you lock in lead generation? Can you get that population coming towards you? Then from 300 to a million, it's building the system so that you can deliver and making sure you can deliver consistently and convert sales consistently and then from a million to three you have to not only build systems around what you do well, but then you have to build a team around what you do well and then now it gets interesting when you get to 3 million and you're going above three. Speaker 3:     15:23       That's a transition where your ability to lead a team is almost exclusively what is going to help you move forward. For most entrepreneurs, and I think what happens is a lot of entrepreneurs get there and they don't realize you have to make a full transition from doing everything yourself to having the team do it with you and it's not just having the team do the things you don't want to do anymore. It's having a team do most of what you do well and that's why I gave the numbers don't lie. The numbers of the United States are crazy. Check this out. There's 29 million businesses in the United States under a 100,000, $22 million under a million 25 million. So when you are. Sorry, 26 million. So when you look at the population of businesses in the United States, 26 million are under $1,000,000 out of 29 million and so the numbers don't lie. Most entrepreneurs never get there. If you get over a million dollars, you're part of the three percent club. Three percent of businesses overall that are ever started getting to a million dollars or more. That's why clickfunnels is so crazy because the fact that click funnels isn't just like the fastest growing business I've ever observed and one of the craziest Unicorns that's ever out there, but it's a million dollar business factory. I don't think that's ever existed in the history of the world before. Speaker 2:     16:41       No, we've again, it's because of people like you. It's because of a lot of. We have over right now. We were, in fact when you were in her office, we were kind of counting and as far as on the walls, the different plaques. So we're now just cross over 373, two comma club award winners and we just got our 27th application for eight figure awards and so you started adding all this up and I forget what the actual number was you and I came up with when you're in the office, but I mean it's literally billions of dollars a business that's been created and I think the part that I loved the most, especially as you take a look at your billionaire code, is the ability for a person who wants to move. And again, not all entrepreneurs do. They you get comfortable and there's nothing wrong with that. Speaker 2:     17:25       But for a person who really wants to get to that next level, whether it's from 300,000 to $700 from a million to three or from 3 million to 10, for those who really want to do it, there are people like you who can help you actually make that kind of thing happen. And I think the part I'm most excited about as far as clickfunnels is we've been fortunate to attract people like you and others and who it. Because they're here, it's becoming this magnet magnetism of others who all of a sudden come to clickfunnels. And I was literally just buying a domain and the company I was buying the domain from my. Anytime I buy a domain, I never tell them who I am. Speaker 2:     18:04       I've learned that you could ever get an email from j Levi Parker, that's kind of mine. Chris Brown. So it was funny because, um, we finally negotiated the terms and then his secretary was a big financial service company and they own this domain that we really wanted. And she finally says, now what's the email? And I told her the email. She goes, what's your name? I said, oh Dave. She goes, why is it j? Levi Parker? I'm like, Oh crap, I totally screwed that up. My name, here's my real name. And she goes, wait a second, hold on. And she puts me on the phone with the CEO who were buying the domain from. He goes, is this Dave Woodward from clickfunnels? I said, yeah. He goes, we love click funnels. And I'm like, Oh my God, I'm glad to know that now. But you'd probably charge more if you. Speaker 2:     18:54       He asked me and I'm glad that we didn't find that out up front and they actually did ask for a free click funnel hacking live ticket and the negotiation. But uh, no. My only reason I'm saying that is I think it's interesting as you take a look, this was a financial services company and I never would've thought click on those would apply to them. But again, these guys they're doing that this year it'll be about 12 to $15 million and they're using a product and yet at the same time what has got them there is people and systems. And I think it's one of the greatest skill sets that you've offered to so many other people. And I want to make sure that people who are listening, you've mentioned already the billionaire code. So if you want to go to the billionaire code.com and download that, highly highly recommend it. Speaker 2:     19:35       It's one of the greatest things out there as far as really the part I love most. Alex is in one sheet of seeing from zero to $100, million and little. You can find out where you're at and the part I like most about it is you could be, even though it's all columns, rows and columns, but all of a sudden you might be in one column but in a different role and you go, wait a second, I'm behind in these areas and you see where your weaknesses are and because that you're able to make those changes super fast. The other thing is if you didn't, if you haven't heard Alex's billionaire code, if you get a ticket funnel hacking live, you actually, we will send you the recordings from last year and I. It's one of my favorite presentations to be honest with you. I love anytime you speak, you have this unbelieve seeing you on stage. Speaker 2:     20:18       As much as it's cool watching you here and we're doing this podcast, but seeing you on stage, it's a totally different element. You are. You just come alive and it's the coolest thing for me to see because you pour so much into the audience. I mean, you're, you were born to be on stage. It's the coolest thing ever because of the way in which you give and you care so much because you connect so much better with the people as you see them. It's just you have this personal relationship with them. It's really a neat thing. For me. I'm, I'm, I'm a, I'm a complete introvert, like in real life. But um, I learned very young how to speak Speaker 3:     20:48       it. I love public speaking. It's one of my favorite things in the world. This is what you and Russell at the same, same exact way. Total introverts. You put you on stage and oh my gosh. It's like nobody believes I'm an introvert, but you know, I, I used to have a debilitating stutter. I had. So for anybody listening who's like, oh, I don't think I could ever speak on stage a lot. Younger English was my second language. So I had a crazy accent that I used to get made fun of for in school. I used to stutter because I was really, I had a hard time talking in front of people. I'm dyslexic, so if I ever had to read in public, it was really hard. It sounded like I didn't know how to read, but it was just the words were moving around on the page and um, you know, I, I learned how to speak in high school with my speech coach and getting the opportunity to speak on a stage like click funnels, funnel hacking live. Speaker 3:     21:38       It's crazy. There's so much energy in that room when you say you build a relationship with the audience in that room, they build a relationship with you. Well, thank you. Love 5,000 people that are dying to have a relationship with you, Alex. so one thing I'd want to make sure we touch on, and I think because it applies to anybody, no matter where they are in your billionaire code and that is your time study. Yeah. Kind of going into that real quick. Only because I was the worst person in the world on that and I hate this, but it's a life changer. So this is, you know, I've been a consultant for over 20 years and I use strategies that work and it doesn't matter how difficult they are, it doesn't matter how confronting they are. To me, it's how do we get the biggest result with the least amount of time and one of the things that we, we inventory as entrepreneurs is money. Speaker 3:     22:22       We all like we look at how much money we're making but we don't really look at what we're doing with our time. And so how do you inventory your time, take that data and improve what you're doing with your time. Because at the end of the day, your success is the sum of what you focus on. And until you can inventory where your focus is, you don't know what's really going on. So what we have people do in our programs and in our company like Haley right now, my assistant is doing it, two wait time study. She writes everything down that she's doing in 15 minutes and then commence. And anybody can do this. You write it down in 15 minute increments for two weeks. And what will happen is in the first couple of days, you'll already start modifying your behavior, but at the end of two weeks, right at the end of two weeks, you'll have a full inventory of where you spent your time for a two week period. Speaker 3:     23:07       And then here's what we have people do. Go through that inventory and mark, was it strategic or tactical? And as an entrepreneur, the more time you spend in strategy versus tactics, the more you're going to grow your business. And most entrepreneurs are over 90 percent tactical in any given week. And for me like this podcast with you, this is strategy. This is strategic. I'm the only one in the business that I would want to have do this. But setting up the time for the podcast, setting up the appointment, put it into the calendar, all those things. Somebody else did all of that for me. I just showed up and click the button. And so at the end of a two week time study, you really know where you are. And I think, you know, I, I often share with people your story that we were talking and you were asking me for strategies and then I shared the time studying and you're like, okay, I'm going to do that. And then two days later I get a voicemail where you're like, I just want you to know I kind of hate you. Speaker 2:     23:58       I totally, I really do that. Oh yeah. And I think the other part I do want you to talk about, and that's the four rs I'm going through right now and I'm creating for ours, for my, my role here at click funnels. And it's been fascinating for me as I've been doing this. As I look at the four rs with my time study, it totally changing the game because I'm like, oh my gosh. Even though that is what I'm classified with, strategy, I don't need to be the person doing that strategic thing and I can have someone else do it. Which was kind of, it was mine. Again, I'm still struck. I haven't completed my forearms right now. I'll have it done by tomorrow, but it's been fascinating for me to see that a lot of things that I thought I still needed to be doing, I don't. So if you don't mind, can you explain what the four r's are? Absolutely days. So, um, you know, Speaker 3:     24:49       in most positions in the world do you have a job description and a job description is usually like one or two paragraphs describing what somebody does in a role in our organization and the organizations we coach, we found one or two paragraphs woefully inadequate. And what we want to be able to do is give somebody a very clear idea of exactly what we want from the person. So whether you're recruiting or managing a team member, we use what we call a four r document, its role. That's where most job descriptions start. Stop. So we have a paragraph about the role, then we have responsibilities. What are the exact responsibilities that that person has? Then the results, what results is that person driving? And then the last thing is the requirements. And so for example, for a salesperson, you might have a rule that says, you know, this is an inside salesperson, they're going to be available full time, remote remotely located, they're going to call it on high ticket clients, and then in the responsibilities it's making 100 calls a week, having this level of conversions, this is how many actual live calls they have to have, and then in results it's driving x number of dollars in business a week and then you know exactly what the results that they should have the right client bringing in the right Avatar, making sure that there's not a high return rates, high retention rate, and then the last thing in requirements for sales might be excellent phone communication skills, excellent written skills. Speaker 3:     26:10       And so once you have that all built out, if you're recruiting, you are so likely to find the right person because it's very clear. And then this is the only document that we know of that you can take from recruiting right into the position. Speaker 2:     26:24       So it becomes a tool you find them with and you lead them with. I think that's the part you just said there. I for me has been the part I've enjoyed the most because I'm actually the people who work for me now I'm asking them to create their four r document and it has been so mind opening for not only for me because they're doing some things on there that that's not part of their role or the responsibilities and and other things that I thought they knew where their responsibilities don't even show up anywhere on, on the document. Speaker 2:     26:56       So again, anyone who's listening, if you have somebody who is works for you, and again, I think even if it's you're an assistant, it doesn't matter who it is. Impact. Yeah. I think you're crazy. These days. I, I fight all structure. I just innate in me to fight it. I just ate it, but it's been for me. The thing that has helped me the most is working with people like yourself, Alex. I'm like, okay, I gotta get into this thing and I have to realize that the structure actually is what's going to help me get to the next level. I mean, we'll do $100 million this year and you and I had the conversation earlier as far as, you know, Dave, who do you want to be and where do you want to lead? And for me, I know there's no way I can lead or be involved in a company that had $100,000,000 level unless I change who I am. And it kind of goes back to the, you know, the proverbial thing people have got you here will never get you there or at least the situations you're in, you have to change. And for me the best way of changing has been this for our document. It's been a great, great opportunity. Do you have any resources where people can go to get that or understand a better? Um, you know, Speaker 3:     28:02       we, we teach that in all of our programs. So if you go to a billionaire code.com or if you download the entrepreneurial, not download, sorry, if you buy a free plus shipping copy of the entrepreneurial personality type book, um, we will, we'll, we'll give you in our follow up sequence. We talk about where the for our documents are, where, where we, where we have all these resources. In fact if somebody wants to, they can go to free momentum book dot Com and get that. And by the way, I now have a funnel there that were, that I'm willing to share on funnel hacker radio because last year when I spoke at funnel hacking live, real funnels weren't quite there yet, but now we're very proud of the funnels were putting out. Um, we've got some pretty incredible click funnels now. Speaker 2:     28:43       Well, I think the coolest thing is the fact that, uh, if you haven't listened to Alex's podcast, a highly, highly recommend that you do as far as the momentum podcast, he actually, I have to give Kudos to him. He hit the, he got to the million dollar or the million downloads level faster than I have. I'm not there yet, so please support me and get me to the millions so I can come back and to be like, one point three, one, I'm, I think I'm around 900,000 and you started six months after me on a podcast and you're doing it like every day though. I mean I've got like 300, 85, 400. It's crazy. So it's just sheer volume. Speaker 2:     29:20       That's a lot of content, but the coolest thing honestly is I highly recommend you guys go check out the momentum podcast. It's what Alex contributes and gives is just amazing things for any entrepreneur to really help. And what I love is they're short the quick and it's stuff that people can implement that day and I think that's the, that's the secret. Does fast implementation. So again, we've talked about the whole idea as far as why you cannot, why can't sell your way out of your problems. Talk About for our document talking about time studies. Anything else you want to make sure we cover here in a few minutes before I let you get back to your day? Speaker 3:     29:55       Uh, you know, Dave, I think, I think we've pretty much covered it. You know, I have this saying that I share with business owners, your business is broken and if things go well, it always will be. And here's what I mean by that. You know, volume creates complexity and success creates deficits. And so as a business owner, you don't want a perfect business. What you want is you want a system and a team and a structure that is adaptable and can cover complexity and filling deficits. And I think that there's far too many business owners today, they think that some day they're not gonna have any problems. I would look at it differently. I wouldn't tell you all embrace the issues in your business, chase them down, hunt them down, solve them. And that's how you really grow a company by pretending like there aren't issues by, by wanting to perfect business, by trying to drive the problems out of your business, you're actually creating the biggest constraint you possibly can. So just remember, success creates deficits and volume creates complexity. What you want a team is a team and an organization that can cover both and you'll get to the level you want to as an entrepreneur. Speaker 2:     30:58       I love it. So everyone check out billionaire code.com. Make sure you follow Alex on his momentum podcast and by all means, if you have not bought a ticket to funnel hacking live, go there right now. Buy Your ticket. You do not want to Miss Alex on stage. This guy literally gives his whole heart and soul to anybody he comes in contact with. So the great thing about actually being with Alex at funnel hacking live is you're one of the most approachable people in the world, which is just, I mean, it's such an amazing thing for me to see how willing you are to give and share during the full three days, not just the time you're on stage, but as people I've seen you in the hall talking to people and you just give and give and you give and you give. So the only way you get that is by going to funnel hacking live.com. Spend time with Alex. it will literally bless your life. He's always blessed mine and it's been an honor to spend time with he and his wife and his two daughters. It's always fun. So Alex, Ian, thank you a ton. Any parting words here before we go Speaker 3:     31:49       now just say how your family for me, you're a constant source of inspiration and I love you man and I appreciate you having me on three. Pete. Now Speaker 2:     31:59       one. Thanks so much. I think so. I think someone trademark that. It's A. I probably owe some money on three people. We'll talk to you. Bye. Speaker 4:     32:12       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic there's you'd like me to share or someone you'd like me to interview, by all means just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

The first level of The Billionaire Code is Seeker.  This is the first step towards becoming an entrepreneur.  16 Million business are at this level in the USA. How do I stop pressure and noise?  Where should I be putting my time and focus?  What are the keystone habits I should implement to level up?   If you're listening to this podcast, I want to let you know that I've been there.   We've been there.  

I’ve had the huge honor of speaking at Russell Brunson’s Funnel Hacking Live event this week, the energy of walking out onto a stage to talk to 3500 people is just incredible.  I spoke about the Entrepreneurial Personality Type and Russell also gave me some extra time to go deep into the Billionaire Code. There’s a clear path to success for entrepreneurs, the Billionaire Code shows you exactly what you need to be doing at each level of development as an entrepreneur. Over the next 9 podcasts, I want to go over each level of the Billionaire Code with you. 

The second level of The Billionaire Code is Starter.  There are 21% of businesses at this level with revenues ranging from $40,000 to $100,000.  Starters ask: Who am I advocating for and what am I defending them against?  What is wrong with me?  If you’re unsure of what to focus on right now, you’re in the right place. 

Alex Charfen is one of my greatest teachers and mentors, his systems and processes for scaling and growing business are second to none.  Alex is the founder of Charfen.com  a coaching and consulting business that helps takes businesses from start up to to billion dollar enterprises.  He is the author of the "The Entrepreneurial Personality type" https://www.charfen.com/free-ebook/ Podcaster at the "Momentum Podcast"  Alex believes Every day, new members of this tribe of "Entrepreneurs" are born with a unique set of gifts and issues that will, for better or worse, drive them for all of their lives. They will chase momentum, and even long for it. They will have a hard time fitting into the  systems built for everyone else. And, in the end,  if they survive and are able to stay un-medicated and  un-incarcerated, they will likely change the world. They’ve locked themselves in rooms and invented the light bulb but only after ten thousand failed tries; they have launched rockets into space and landed them safely, but only after explosions and scrubbed missions; they’ve built and lost great empires; and sadly, some, perhaps most, have spent their lives as misunderstood and out of step dreamers with unhappy endings. Alex has studied greatness for decades and here is what he has found: All of the notable entrepreneurs down through history have a great deal in common with each other, and, quite frankly, very little in common with the rest of the world. They share The Entrepreneurial Personality Type (EPT) with all of its quirks and idiosyncrasies. They are a restless bunch with an intrinsic need to move and build and strive. His own remarkable entrepreneurial journey reflects that.   He is also the author of the Billionaire Code. https://billionairecode.com/know-the-code A framework and structure that helps show business owners where they are on the business growth ladder and what exactly they need to focus on at each level.C Alex has known from a young age that he was different, and this led him on a path to studying the world’s greatest entrepreneurs to find out how they achieved so much in their lives. His research led to founding the Entrepreneurial Personality Type (EPT) and helping tens of thousands of 6, 7, and 8-figure entrepreneurs use this information to grow and scale their business while building maximum sustainable momentum. From consulting for billionaires, the Fortune 500 and some of the most successful people in the world.    Alex is the co-founder and CEO of CHARFEN, empowering entrepreneurs to grow and scale businesses and make their greatest contribution. An in-demand thought leader on business strategy and entrepreneurship, he regularly appears in major media outlets such as MSNBC, CNBC, FOX News, The Wall Street Journal, USA Today and Investor’s Business Daily to provide his unique views and insights.   Alex is married to Cadey and has two daughters Reagan and Kennedy and they live in Austin Texas

Why is it that some people always seem to hit their goals every month and others land a million miles away? Let me give you the trick. Listen as I share the life-changing strategy that my personal mentor, serial entrepreneur, multi-millionaire and creator of The Billionaire Code, Alex Charfen, recently shared with me to get to the top and stay at the top month after month.  I've been teaching this one strategy to my coaching clients for over 3 years with incredible results and Alex takes it to another level!  Follow me on IG: @joaniedhillon FB: https://www.facebook.com/joaniekdhillon

Episode 317 – The Billionaire Code Yesterday, we talked about Alex Charfen. Go check out that episode then come back if you haven’t yet. We’re picking things up where we left off.  Today we’re going to talk about my 5 Stages of Business Growth & something similar that Aled Charfen has come up with. There is a very clear path to building an automated business here are the steps: Stage 1 – The Person in the Field Stage 2 – The Person in the Office Stage 3 – The Person Doing Sales Stage 4 – The General Manager Stage 5 – The Business Owner To hear more about this as I go more in-depth on what each stage is, listen to this 20-minute episode! Alex Charfen even has something similar, called The Billionaire Code with 9 levels Level 1 – The Seeker: $0 – $40k in revenue. Level 2 – The Starter: $40k – $100k in revenue. 6 million businesses in the US are here. Level 3 – The Promoter: $100k – $300k. This is where I see most people get stuck. 1.7 million businesses in the US are here! Level 4 – The Builder – $300k – $1 million. 1.9 million business in the US are here. Level 5 – The Operator – $1 million – $3 million.  Level 6 –The Leader – $3 million – $10 million. 300k business in the US are here. Level 7 – The Owner – $10million – $30 million. Level 8 –The Investor – $100 million. Level 9 –The Entrepreneur -$100 million.   Are you interested in hearing the in-depth details of each stage and what you need to focus on to get to the next level? Well, you’ll just have to check out this 20-minute podcast!  You must define who your right customer is. You can’t be all the things to all the people. If You Haven't Yet, Check Out RevenueBuddy. The ULTIMATE Visual Goal Setting Buddy! http://revenuebuddy.com/ (Click Here )To Check It Out You can also check out the INCREDIBLE Super Course by http://supermarketingcourse.com (clicking here!) Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555 You can check out Joshua’s AMAZING Marketing software by clicking here If you’ve enjoyed this PodCast this year if it’s brought value to you, your life or your business could you please go to Itunes and leave a 5-star review? https://itunes.apple.com/us/podcast/radiusbomb-com-quick-talk-podcast/id1061375545?mt=2 (Click here to leave your review)

Why have a daily huddle? What may seem like a waste of precious time to begin with, will actually save you so much time throughout your day.  The huddle connects everyone and creates accountability within your team, if you can commit to a daily huddle you'll notice the distractions and breaks in your momentum will go down dramatically.  Emily Hirsh is a client of mine, she runs an incredibly successful business and is an incredible Entrepreneur and Huntress.  Her business has almost doubled in size since working with me and she attributes a huge amount of that growth to the Charfen Cadence and the systems in our Billionaire Code program. 

Entrepreneurial super coach Alex Charfen, shares his personal story, from a difficult childhood to a happy married man with children. He made family his number one priority, while working with his spouse, knew success and failure several times until they found the formula for growing a multi-millionaire business. Alex makes his recipe for success available for every entrepreneur that has the thrive of doing more and reaching out to more people, even when starting from bankruptcy (like he did!). Alex shares in this podcast the Billionaire Code principles, level by level, which is the secret to creating success definitely.   Key takeaways: [5:18] Alex’s full origin story. [12:23] What makes an evolutionary hunter. [16:13] Family comes first. [18:55] The billionaire code. [20:05] Listen to the call of contribution. [22:45] First step: Being part of the crowd. [26:22] Biggest need: Market and avatar clarity. [26:55] Promoter Level: How can you do more? [28:43] Autopromoter: Hitting 7 figures. [29:45] Labrage sales. [30:30] Start delegate time. [32:27] 3 to 10 million dollars: Delegate success. [33:19] What is transformational leadership? [34:15] 10 to 30 million: Giving up autonomy of time. [35:48] 30 to 100 million: Investor. [37:34] Massive behavioral transformation at every level. [44:15] When to look for Alex Charfen´s coaching? [45:05] Dumping your money back into your business means you don’t have a profitable business. [46:08] Minimum monthly span. [49:02] Personalized functional medicine in the next 5 years. [54:44] Separation of wealth. [58:01] How to attract investments. [58:52] Working with your spouse, how you can make it better. [1:00:07] Clear separation of responsibilities. [1:03:20] Coaching CEOs. [1:05:44] Less time, more success. [1:07:03] Who are you bringing into the practice? [1:08:13] How do you choose an avatar? [1:12:44] Pearls of wisdom from Alex Charfen. [1:13:55] Consistent framework plus a good idea = a billionaire business. [1:15: 22] How you resolve the course of a business. [1:17:25] Apple is a model of business for its simplicity and leadership program.   Mentioned in this episode: Learn more about Sachin Patel The Entrepreneurial Personality Type, Alex Charfen. Billionaire Code, Alex Charfen. Listen to Alex Charfen at Momentum Podcast.

This may be one of the most important podcasts I’ve ever put out. What I know about my coaching programs is that we are going to help entrepreneurs grow businesses.  I say that with certainty because I know that’s what’s going to happen. I’ve been up the Billionaire Code more than once and I can tell you bluntly, growth is not simple or easy. We need to understand what the reality of growth means.  The path to success has massive pitfalls, growth creates crisis.

I recently turned down an invitation to speak with some of the biggest names in the industry.   The level in the Billionaire Code with the most members is Seeker and that is where the bulk of events in the past few years cater to.   Does where you spend your time make sense for you?  

There are two distinct types of operators.  Putting one type in the wrong place can make all the difference.  Type 1:  The operator who loves to do the same thing everyday and fine tune processes.  Type 2: The operator who likes new challenges and wants to do something different all the time.  Which operator you choose is dependent on the type of business you’re in and at what stage you are in The Billionaire Code.  There are a few simple questions that will help you determine who you’re talking to and ensure you get the right person in the right place. 

What is the number one tool that will allow you to climb The Billionaire Code?  Each new level of the code brings a new level of complexity and exposure.  Does you have an absolute structure that your company runs on?  Without consistency, you’re setting up your team to fail from the start.  In most companies, people don’t know what they can and can’t rely on and are therefore just trying to survive.  The time with your team is the most important time you spend.  When you have a clear outcome, responsibilities and scoreboard, you end up on top. Give your team a chance to win.   

The last level of The Billionaire Code (for now).  $100M+ a year.  Only 22,393 out of 29,000,000 in the United States.  You are meant for more. When you think of everyone in history that matters to be remembered, I want you to remember that is our tribe.  This is who you are.  This is who we are. 

Going up the Billionaire Code is one of the most difficult undertakings anyone can commit to in their lifetime.  The day you declare you declare yourself an entrepreneur is the day you become a commodity.  The Billionaire Code comes with a warning.  If you’ll not willing to let go of your ego and make behavioral change, it will not work.  This isn’t for everyone.       

The fifth level of The Billionaire Code is Operator.  700,000 business are at this level in the USA and they earn between $1,000,000 to $3,000,000 in annual revenue. This is one of the most significant transitions there is.  This is where building a team becomes crucial. Those that aren’t wiling or able to replicate their efforts will hit a wall.  There is a better a way.  How can you get your team get you further ahead?  

As entrepreneurs, we have to give in to the fact that more and more of what we’re capable of becomes dependent on our ability to be a transformational leader.  I want to share with you one of the fastest accelerator pedals that you can use to get up the Billionaire Code, you have to start taking better care of yourself.  Self-care is one of the fastest shortcuts to success. It’s the fastest accelerator for my clients to be able to build a team, step into transformational leadership and show up in a way that people will trust them. The most important person in your business is you.  

The fourth level of The Billionaire Code is Builder.  1.9 Million business are at this level in the USA and they earn between $300,000 to $1,000,000 in annual revenue. Volume creates complexity.  When one persons expertise drives revenue, this can become a trap.  There is a better a way.  How can you get further ahead?  Getting protection and support will help you accelerate.  Systems and processes will save you. 

The second level of The Billionaire Code is Starter.  There are 21% of businesses at this level with revenues ranging from $40,000 to $100,000.  Starters ask: Who am I advocating for and what am I defending them against?  What is wrong with me?  If you’re unsure of what to focus on right now, you’re in the right place. 

The first level of The Billionaire Code is Seeker.  This is the first step towards becoming an entrepreneur.  16 Million business are at this level in the USA. How do I stop pressure and noise?  Where should I be putting my time and focus?  What are the keystone habits I should implement to level up?   If you're listening to this podcast, I want to let you know that I've been there.   We've been there.  

I’ve had the huge honor of speaking at Russell Brunson’s Funnel Hacking Live event this week, the energy of walking out onto a stage to talk to 3500 people is just incredible.  I spoke about the Entrepreneurial Personality Type and Russell also gave me some extra time to go deep into the Billionaire Code. There’s a clear path to success for entrepreneurs, the Billionaire Code shows you exactly what you need to be doing at each level of development as an entrepreneur. Over the next 9 podcasts, I want to go over each level of the Billionaire Code with you. 

Episode 207: Stop Building Without A Blueprint Building a company requires a team. Today at Funnel Hacking Live, we heard a talk from Alex Sharfin who has had multiples million dollar business. He has a framework called the Billionaire Code and he talked all about the stages of business. It was deeper than what I talk about with the 5 stages of business and applicable to any business. Sometimes your employee’s personalities didn’t match up with the position that they were in. This can truly set someone up to fail. “The thing about personality tests is that you aren’t a box. You don’t fit inside a box. They are fun because there are similarities that you can see within yourself, but you can change your personality.” – Brandon Vaughn Join Brandon Vaughn & I today as we discuss personalities and business!  Check out the sweet personality test by https://www.16personalities.com/ (clicking here) You can also check out the INCREDIBLE Super Course by http://supermarketingcourse.com (clicking here!) Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555 You can check out Joshua’s AMAZING Marketing software by clicking here If you’ve enjoyed this PodCast this year if it’s brought value to you, your life or your business could you please go to Itunes and leave a 5-star review? https://itunes.apple.com/us/podcast/radiusbomb-com-quick-talk-podcast/id1061375545?mt=2 (Click here to leave your review)

Why Dave Decided to talk to Alex: Host of Momentum Podcast, and creator of the Billionaire Code, Alex Charfen talks about the only way a business owner or entrepreneur can create real leverage in their business. Tips and Tricks for You and Your Business: Team Building Tips (4:00) What you need to look at when you are just starting out building a team (6:30) Questions you should be asking yourself when growing your business (8:00) Breaking down a time study (14:40) Finding your “Super Bowl “Hall of Fame” (18:40) Quotable Moments: “Entrepreneurs all want to make a massive impact on the universe.” “Identify the things in your business that you don’t need to do anymore that you can outsource to somebody.” “If you don’t have an executive assistant, then you are one.” Other Tidbits: Being accountable for your time and knowing where your time is spent is key. Time studies should be done every 90 days to optimize time usage. Finding your weaknesses is the only way you are going to grow. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar